Tony Fraser-Jones has taken Profitable Tradie from one-on-one business coaching in New Zealand to a global coaching company with 80 staff, 700+ clients, and revenue across New Zealand, Australia, the United States and Canada.

In this episode, Josh Moore talks with Tony about scaling beyond yourself, hiring better people, building a values-led culture, entering overseas markets, and why New Zealand business owners need to think bigger about what is possible.

Timestamps:

0:00 Introducing Tony Fraser-Jones

1:20 What Profitable Tradie does

2:49 Scaling beyond a solo coaching business

4:38 Building revenue overseas

5:23 Tony’s journey into business coaching

8:40 Key decisions that changed the company

10:06 Hiring the right people

14:05 Delegating outcomes

20:00 Building a values-led culture

23:00 Measuring culture as the team grows

32:13 Expanding into new countries

35:25 Why podcasting builds trust

37:36 Marketing across Australia, the United States and Canada

43:10 The value of live events

45:08 Thinking bigger from New Zealand

47:49 How to connect with Profitable Tradie

Follow Profitable Tradie here:

Facebook - https://www.facebook.com/profitabletradie/

Instagram - https://www.instagram.com/profitabletradie/

YouTube - https://www.youtube.com/@profitabletradie/

Website - https://profitabletradie.com/

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

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Tim O’Donoghue is the co-founder of Healthtex, a Kiwi-owned US pharmaceutical company built around a simple but powerful idea: listen closely to what customers actually say.

Tim explains how decades of pharmacy conversations led to Asteroid, an over-the-counter (OTC) haemorrhoid product designed from real customer feedback, and how Healthtex is now navigating FDA listings, Amazon reviews, ecommerce, crowdfunding and the challenge of taking on far larger pharmaceutical competitors in the United States.

Follow Healthtex here:

Facebook - https://www.facebook.com/people/Asteroid-Ointment/61582105001935

Instagram - https://www.instagram.com/asteroid_ointment

TikTok - https://www.tiktok.com/@asteroid.ointment

YouTube - https://www.youtube.com/@AsteroidOintment

Website - https://www.neoqura.com

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - https://www.duoplus.nz/podcast

Facebook - https://www.facebook.com/nzinnovationexportpodcast

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Tik-Tok - https://www.tiktok.com/@nzinnovationandexport

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Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

Cam Richardson is building something different: buy now, pay together.

Cam shares how a surprising 21st birthday gift sparked the idea for PaySquad, a Kiwi fintech startup creating a “pay with friends” checkout option for retail, ticketing, and travel. Josh and Cam unpack the customer problem, the merchant opportunity, the funding journey, and the bigger vision behind multiplayer commerce.

Follow PaySquad here:

Facebook - https://www.facebook.com/paysquad.co

Instagram - https://www.instagram.com/paysquad.co

TikTok - https://www.tiktok.com/@paysquad

LinkedIn - https://www.linkedin.com/company/paysquad

YouTube - https://www.youtube.com/@paysquad

Website - https://www.paysquad.co

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - https://www.duoplus.nz/podcast

Facebook - https://www.facebook.com/nzinnovationexportpodcast

Instagram - https://www.instagram.com/nzinnovationexportpodcast

Tik-Tok - https://www.tiktok.com/@nzinnovationandexport

YouTube - https://www.youtube.com/@NZInnovationExportPodcast

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Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

Regan Senior from Parklink, a Hastings-based company working in one of New Zealand’s more niche environmental industries. Regan shares how Parklink moved from wastewater bacteria dosing into broader freshwater solutions, why the business chose to manufacture selected products in New Zealand, and how it is navigating Australia, regulation, R&D, and global interest in its Oxyjet technology. It is a practical conversation about focus, timing, and knowing when to walk away from good revenue.

Follow Parklink here:

Facebook - https://www.facebook.com/parklinksolutions

YouTube - https://www.youtube.com/@parklink3504

Website - https://parklink.nz

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - https://www.duoplus.nz/podcast

Facebook - https://www.facebook.com/nzinnovationexportpodcast

Instagram - https://www.instagram.com/nzinnovationexportpodcast

Tik-Tok - https://www.tiktok.com/@nzinnovationandexport

YouTube - https://www.youtube.com/@NZInnovationExportPodcast

Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5

Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

Joe Bradford, co-founder of Fiasco Cases, shares how a small Cambridge company became a supplier to major names across sport, entertainment, and live events, including the NBA, Disney, Fox Sports, UFC, and more. In this episode, Joe explains how Fiasco rethought the humble road case, pushed into the US market, survived the collapse of live events during COVID, and rebuilt momentum through sharp product thinking, social media, and export-focused growth.

Follow Fiasco here:

Facebook - https://www.facebook.com/fiascocases

Instagram - https://www.instagram.com/fiasco_cases

TikTok - https://www.tiktok.com/@fiasco.cases

YouTube - https://www.youtube.com/@fiascocases

Website - https://fiasco.co.nz

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - https://www.duoplus.nz/podcast

Facebook - https://www.facebook.com/nzinnovationexportpodcast

Instagram - https://www.instagram.com/nzinnovationexportpodcast

Tik-Tok - https://www.tiktok.com/@nzinnovationandexport

YouTube - https://www.youtube.com/@NZInnovationExportPodcast

Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5

Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

What happens when a farmer solves a problem no one else has cracked, then turns it into an export business?

In this episode, Wilco Klein Ovink shares the Number 8 Wire story behind The Wrangler, from farm-built prototypes and Fieldays wins to distributors in Australia and the US.

This conversation goes beyond invention into commercialisation, export lessons, patents, distributor strategy, and what it takes to keep practical innovation moving.

Follow The Wrangler here:

Facebook - www.facebook.com/Wrangler.ltd

Instagram - www.instagram.com/wranglernz

YouTube - www.youtube.com/@thewranglernz

Websites:

www.thewrangler.co.nz

www.pollensmart.co.nz

www.rideovergate.com

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - duoplus.nz/podcast

Facebook - facebook.com/nzinnovationexportpodcast

Instagram - instagram.com/nzinnovationexportpodcast

TikTok - tiktok.com/@nzinnovationandexport

YouTube - www.youtube.com/@NZInnovationExportPodcast

Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5

Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

Jason Buckley from ARC breaks down how combining cameras, GPS, and custom coding created a safer working environment for a major manufacturer. From preventing forklift incidents to unlocking unexpected efficiency gains, this conversation explores how practical innovation happens on the ground.

Follow ARC here:

Website - https://www.arc.net.nz/

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - https://www.duoplus.nz/podcast

Facebook - https://www.facebook.com/nzinnovationexportpodcast

Instagram - https://www.instagram.com/nzinnovationexportpodcast

Tik-Tok - https://www.tiktok.com/@nzinnovationandexport

YouTube - https://www.youtube.com/@NZInnovationExportPodcast

Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5

Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

In this episode, Grant Johnson (Rocketspark Founder) shares how a small New Zealand team built a global product by doubling down on customer insight, operational discipline, and smart AI execution.

Follow Rocketspark here:

Facebook - www.facebook.com/Rocketspark

Instagram - www.instagram.com/rocketsparkwebsites

YouTube - www.youtube.com/@RocketsparkWeb

Website - www.rocketspark.com

This Podcast is brought to you by Duoplus - The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - duoplus.nz/podcast

Facebook - facebook.com/nzinnovationexportpodcast

Instagram - instagram.com/nzinnovationexportpodcast

TikTok - tiktok.com/@nzinnovationandexport

YouTube - www.youtube.com/@NZInnovationExportPodcast

Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5

Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

In this episode, Jamie Moore shares how Q Golf went from a rough prototype and a COVID-era grant to a patented product sold in more than 60 countries. This conversation covers Kickstarter, manufacturing in China, quality control, shipping, branding, and the real-world impact of influencer marketing. It is a practical look at what happens when a New Zealand company decides to build for the world from day one.

Follow Q Golf here:

Facebook - https://www.facebook.com/qdotgolf

Instagram - https://www.instagram.com/qdotgolf

YouTube - https://www.youtube.com/@QGolfClub

Website - https://q.golf

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth.

Find out more here: https://www.duoplus.nz

Follow: NZ Innovation & Export Podcast:

Website - https://www.duoplus.nz/podcast

Facebook - https://www.facebook.com/nzinnovationexportpodcast

Instagram - https://www.instagram.com/nzinnovationexportpodcast

Tik-Tok - https://www.tiktok.com/@nzinnovationandexport

YouTube - https://www.youtube.com/@NZInnovationExportPodcast

Spotify - https://open.spotify.com/show/4OJb33uLpmSecvkYVdSKC5

Apple Podcast - https://podcasts.apple.com/us/podcast/nz-innovation-export-podcast/id1883810064

The New Zealand Innovation & Export Podcast launches on Thursday 9 April and will share real stories from New Zealand businesses building innovative products, growing strong companies, and exporting to the world.

Get your first look at what’s ahead, including interviews with founders and business leaders from companies such as Q-Golf, Rocketspark, Arc, Parklink, and The Wrangler... and many more..

Subscribe now so you’re ready for episode one.