On The Map

16 - Floating is REST with True Rest's Mandy Rowe

Lee Caraher — Fri, 09 Dec 2022 12:00:00 -0500

Your host, Lee Caraher, talks with the Director of Franchise Development for True REST, Mandy Rowe. True REST is a zero-gravity environment that allows the mind and body to completely relax and reset. Using 1,000 pounds of Epsom Salts, the buoyancy of the water makes floating on water feel like floating on air. By eliminating the forces of gravity pulling on the musculoskeletal and nervous systems, you can effortlessly relieve pain, relax, recover, and improve sleep in this unique state.

Want to learn more? Click here to check out Mandy's website.

Click here to go to Mandy's LinkedIn.

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If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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15 - Publishing with Book Marketing Mentor's Judy Baker

Lee Caraher — Fri, 08 Jul 2022 12:00:00 -0500

In this episode of On The Map podcast, your host Lee Caraher talks to Judy Baker of Book Marketing Mentor. Have you ever written a book but it's just been sitting there, no one read it, gathering dust, no sales, no reviews? That's because you haven't marketed your book and expertise. With Book Marketing Mentor, they can help you out. Your book is too important to go unread. At BMM, Judy baker will help you expand your awareness for your book, gain attention, get people excited for your book and help convert shoppers into buyers.

Want to learn more? Check out Judy’s website at https://bookmarketingmentor.com

Check out Judy on LinkedIn at https://www.linkedin.com/in/judybaker/

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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14 - Vegan Soul Food with Brook Brimm's Brooke Brimm

Lee Caraher — Fri, 24 Jun 2022 12:00:00 -0500

In this episode of On The Map podcast, your host Lee Caraher talks to Brook Brimm of brookbrimm.com. Brooke is a vegan soul food foodie that also does yoga and writes book all about eating healthy. Brooke is a Reverend and a doctor who received her undergrad in psychology at GSU. Brooke is also a Spirit Guide Counselor that shows women and couples the path to inner wisdom.

Want to learn more? Check out Brooke’s website at https://brookebrimm.com/

Check out Brooke on LinkedIn at https://www.linkedin.com/in/brookebrimm/

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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13 -What Works In The Cannabis Industry with Restart CBD's Shayda Torabi

Lee Caraher — Fri, 20 May 2022 12:00:00 -0500

What Works In The Cannabis Industry

In this episode of On The Map podcast, your host Lee Caraher talks to the co-founder and CEO of Restart CBD, Shayda Torabi.

A Women-Owned, Sister-Owned Texas Cannabis Brand

Restart CBD is a women-owned, sister-owned cannabis brand that’s headquartered in Shayda’s hometown of Austin, TX. They are about to celebrate four years in business in 2022, and last year they were voted the best CBD brand and local dispensary by several Austin publications. The best part? Restart CBD ships nationwide and has an authoritative presence in their space.

The Origins of Restart CBD

Shayda shares that she fell into this type of business somewhat accidentally, but she always had a passion for entrepreneurship. When she left college, she joined a small tech company that grew from just 13 employees to over 600 over the course of six years. This was the first time, from a scrappy perspective, Shayda experienced serious business growth. During her mid-twenties, crisis struck when she was in a serious car accident and broke her hip in more than one place. This accident welcomed chronic pain into Shayda’s life. This is when cannabis entered her sphere – though starting out, she was hesitant. It was actually Shayda’s mother who suggested she use CBD to deal with this chronic pain. This impacted Shayda positively in many ways; for one thing, she could turn to something like CBD rather than narcotic medications or steroid injections to help with her pain.

Leveraging Different Perspectives to Educate

Shayda shares that she and her sister are two sides of the same coin when it comes to running their business. Shayda had experience with cannabis, but her sister was a sponsored athlete, so cannabis use was off of the table for her. Both sisters are able to tell their stories through their brand from very different perspectives. Shayda offers her car accident story as insight into using CBD for pain management, while her sister is able to educate their audience from an overall health and wellness approach. Together, they reach a massive audience from all walks of life.

CBD and cannabis really helped Shayda navigate her wellness journey and ultimately, changed her life for the better. She was able to have a new lease on life after her accident, thanks to these products. Shayda shares that when she began her business, it was just a side hustle. Very quickly, Restart CBD became very popular locally in Austin. Shayda and her team leaned into educating their customers and opening more minds to the use of cannabinoids for health and wellness, which is part of how Restart CBD put themselves ‘on the map’.

Want to learn more? Check out Restart CBD’s website at https://www.restartcbd.com.

Check out Shayda Torabi on LinkedIn at https://www.linkedin.com/in/shaydatorabi/.

Check out Restart CBD on LinkedIn at https://www.linkedin.com/company/restart-cbd/.

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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12 - Thinking Global From the Start and Expanding Your Business Internationally with Wendy Pease

Lee Caraher — Fri, 13 May 2022 12:00:00 -0500

Thinking Global From the Start and Expanding Your Business Internationally

In this episode of On The Map podcast, your host Lee Caraher talks with Wendy Pease.

Acquiring a Translation Business

Wendy is the Owner and President of Rapport International, based out of MetroWest Boston, MA and Lincoln, NE. Rapport International provides translation and interpretation services as well as spoken solutions, multilingual marketing, and more. Wendy shares that she bought this business after she became exhausted from the corporate rat race. She was totally new to the translation space but she loved the idea of acquiring a business that taught and explored culture. She realized quickly that the business she acquired was a diamond in the rough -- this business existed before things like Google Translate existed. The business responded well to marketing, so Wendy put in the hard work to build relationships with the company’s existing client base. She networked and built relationships with cold leads, and ultimately, Wendy’s inkling was right; you have to be willing to put on the sales and marketing hat full time when you first acquire a business. It’s key that as the business owner, you explore and engage with your existing client base and also build a new network to connect with.

Focus on Building Your Network Opportunities

Marketing and networking opportunities increase every single day. If you feel your business fills a need, you absolutely have to dedicate a serious amount of time to marketing. If you don’t get your solution in front of people, it will never take off. Wendy shares that when she first began attending networking and marketing events, no one really knew what a translation service did at a high level. Now, especially after the creation of Google Translate, there is an entire industry around these types of services. Wendy’s business would never have grown at the rate it did had she not continued to network and market consistently to build her company’s authority in the space.

Plan to Go Global from Day One

Rapport International markets all over the world and has clients from all over the globe. About ten years ago, when people started adding cities to their social media accounts, SEO made it so that Rapport International popped into local internet searches near Boston, MA. Back then, people cared a lot about whether or not a business they worked with was close to them, geographically speaking. Nowadays, that matters less than ever. Wendy shares that Rapport wants to expand their global offerings even more to attract more clients from different places. Market entry when trying to expand your company globally isn’t clear cut and requires very informed marketing strategies, so take calculated steps when expanding your international marketing. You should be planning to expand your business internationally from the beginning -- it’s extremely difficult to backtrack if you didn’t prepare for it well in advance. Don’t forget to take advantage of government grants if you want to expand internationally; the government wants to encourage businesses to work across borders, so do yourself a favor and look into that as you plan your business expansion.

Want to learn more? Check out Rapport International’s website at https://www.rapporttranslations.com/.

Check out Rapport International on LinkedIn at https://www.linkedin.com/company/rapport-international-sudbury-ma/.

Check out Wendy Pease on LinkedIn at https://www.linkedin.com/in/wendypease/.

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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11 - A Team of Global Wellness Facilitators with Remote Team Wellness's Tarin Calmeyer

Lee Caraher — Fri, 29 Apr 2022 12:00:00 -0500

Exponential Growth with LinkedIn, Honing the Audience & Partnerships

In this episode of On The Map podcast, your host Lee Caraher speaks with Tarin Calmeyer.

Tarin is a Virtual Corporate Wellness Specialist with Remote Team Wellness. Tarin has been a holistic wellness practitioner for over a decade. She explains that she didn’t love running a clinical practice, but she did have a passion for wellness consulting, especially in the hospitality industry, so that’s what she decided to pursue. After the pandemic started, she realized she needed to offer her services remotely. Throughout that process, she and her team realized that the corporate wellness space wasn’t very supportive of employees’ needs. Tarin then began calling upon other wellness facilitators globally in order to improve corporate wellness across the board. Once enough businesses began asking for her support, Tarin realized there was true business potential in her work. When they started, Remote Team Wellness offered four programs. After growing very quickly, they now offer fifty programs.

Exponential Growth

Tarin and Lee discuss how Remote Team Wellness grew exponentially. Tarin explains that when they started, they immediately began in the marketing trenches. They started their outreach on LinkedIn but needed to refine their target as they worked. It took time for them to realize that their ideal prospects were team leaders across various verticals.

Honed the Audience

Tarin shares that they started their outreach by targeting executives, but quickly realized the right audience was the people who were more in touch with their teams on a daily basis. Remote Team Wellness’s client base has been built very organically, especially through strategic partnerships with other wellness groups and companies. A lot of their clientele has been built through these partnerships and collaborations, Tarin explains.

Email is Key

Tarin and her team have also built a robust email list of around 5,000. Email is the way that prospects actually let you into their sphere, and combining email with strategic outreach is one of the ways that Remote Team Wellness has built their authority and influence. From the beginning, it has been their goal to improve the lives and wellness of employees within numerous corporate spaces.

Partnerships are Instrumental to Fast Growth

Lee and Tarin also discuss how you can build a business off of LinkedIn and strategic partnerships. This is the model that Remote Team Wellness followed, which has seen immense success for them. Lee stresses the importance of finding your true audience and refining that process as you learn. This, combined with carefully executed strategic partnerships, is how Tarin and her team began their business journey. This strategy is one of the ways that Remote Team Wellness grew so successfully and put itself ‘on the map.’

Want to learn more? Check out Remote Team Wellness’s website at https://remoteteamwellness.com/.

Reach out to Tarin by emailing her at tarin@remoteteamwellness.com.

Check out Remote Team Wellness on LinkedIn at https://www.linkedin.com/company/remoteteamwellness/.

Check out Tarin Calmeyer on LinkedIn at https://www.linkedin.com/in/tarincalmeyer/.

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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10 - Affiliate and Partner Marketing with Acceleration Partners Robert Glazer

Lee Caraher — Fri, 22 Apr 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Robert Glazer of Acceleration Partners. Acceleration Partners helps industry-leading brands efficiently grow and refine their affiliate marketing partnerships.

To learn more about Robert's work, visit https://www.accelerationpartners.com/

If you'd like to be a guest on On The Map, click HERE

9 - Pain Awareness Breathing Relief with PABR Institute's Dr. Amy Novotny

Lee Caraher — Fri, 15 Apr 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Dr. Amy Novotny of PABR Institute. The PABR method is a holistic approach to restoring the body to its full potential by using its own nervous system. Dr. Amy Novotny founded the PABR Institute to provide pain, stress, and anxiety relief to those who seek a natural form of treatment when other treatment methods have fallen short.

To learn more about Amy's work, visit https://pabrinstitute.com/

If you'd like to be a guest on On The Map, click HERE

8 - Eau Claire, Wisconsin with Visit Eau Claire's Benny Anderson

Lee Caraher — Fri, 08 Apr 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Benny Anderson, executive director of Visit Eau Claire. Visit Eau Claire exists to effectively market the Eau Claire Area as a tourist destination, inviting local businesses of any market and size to become a partner and increase their brand awareness in the area.

To learn more, visit https://www.visiteauclaire.com/

If you'd like to be a guest on On The Map, click HERE

7 - The Midlife Woman with Jen Marples

Lee Caraher — Fri, 01 Apr 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Jen Marples. Jena is the champion for midlife women; she's a life and business coach, activist dedicated to women’s empowerment, podcaster, and motivational speaker. After 25 years in public relations and marketing, Jen realized her passion for helping you, the midlife woman, achieve success in life and business.

To learn more about Jen's work, visit https://www.jenmarples.com/

If you'd like to be a guest on On The Map, click HERE

6 - Getting Off The Ground with Learn Start Grow's Kelly Berry

Lee Caraher — Fri, 25 Mar 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Kelly Berry of Learn Start Grow. Kelly is passionate about helping small business owners find ways to start or grow their businesses with entrepreneurial advice and guidance.

To learn more about Kelly's work, visit https://learnstartgrow.com/

If you'd like to be a guest on On The Map, click HERE

5 - A Mini Donut Empire with BlissBomb's Dan Stevens

Lee Caraher — Fri, 18 Mar 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Dan Stevens of BlissBomb. BlissBomb set out to make a better donut, to re-imagine what a donut could be. But to them, BlissBomb is about so much more than donuts. It's about celebrating the people that bring joy to the day and enrich lives.

To learn more about Dan's work, visit https://www.bliss-bomb.com/

If you'd like to be a guest on On The Map, click HERE

4 - Presenting Brands with Raptor Communications' Dave Karraker

Lee Caraher — Fri, 11 Mar 2022 12:00:00 -0500

Your host, Lee Caraher, talks with Dave Karraker of Raptor Communications. Dave Karraker has nearly 30 years of marketing and communications experience focused on consumer packaged goods, consumer technology, e-commerce, and retail.

To learn more about Dave's work, visit https://raptorcommunications.com/

If you'd like to be a guest on On The Map, click HERE

3 - A True Advocate For Inclusive Workspaces with Karen Catlin

Lee Caraher — Fri, 04 Mar 2022 12:00:00 -0500

Being Of Service Grows A Great Business

In this episode of On The Map podcast, your host Lee Caraher talks to Karen Catlin.

Karen built software products for 25 years as an executive before she realized there was a sharp decline in the number of women who worked in tech. Reinvigorated, she changed paths with a purpose and now is a leadership coach, highly acclaimed author and speaker, and the author of three books, all on the topic of inclusivity in the workplace.

Karen explains that when she had this realization, she wasn’t originally paying attention to this at first. She says after going to a conference that highlighted this issue for her, she began to create and offer resources for the women who worked with her. This led to more initiatives and efforts on her part to improve workplace diversity and inclusivity. Karen shares that she felt passionate and excited about this work, which was her catalyst to leave her job in software development and dedicate herself full time to this work.

She began her leadership coaching practice not long after this and she faced her fair share of challenges. Karen shares that taking the first steps were the hardest, and she needed a couple of friendly nudges from her support system to really put herself out there.

Karen started coaching women in the tech space, but realized very quickly that despite amazing efforts, her clients weren’t getting ahead. This is when Karen deduced that some of these major companies aren’t as ‘merit-based’ operationally as you might believe. This impacted Karen immseley, and she made it her mission to help companies become more inclusive.

Twitter As Growth Engine

She went on to start her own anonymous Twitter handle and she began tweeting, sometimes with a hint of snark, simple ways to improve corporate inclusivity. Her Twitter handle remained anonymous for years, but before long, she’d gained notoriety. No one knew who she was, yet she was soon getting speaking requests in her DMs. She began speaking as a result, but at least once per engagement, she’d be asked if she had a book to share.

Writing the Book

She went on to write her first book, Better Allies, which is now in its second edition. Karen says that many allies just don’t know where to start when it comes to making positive, inclusive change in the workplace. She says to start with simple things you can incorporate incrementally into your day to day.

Email Spreads the Word

Karen also shares that she started an email newsletter. While the newsletter started very small with only a handful of subscribers, as of now, it has surpassed her Twitter reach. She began using a format that would offer weekly tips to being an inclusive ally in the workplace. As a result, her newsletter grew exponentially and is now an amazing source of subscribers, community, and authority for Karen. This is one of the ways Karen put herself ‘on the map’ as a solopreneur.

Want to learn more? Check out Karen Catlin’s website at https://karencatlin.com/.

Check out all of Karen’s books at https://karencatlin.com/writings/#Book2.

Check out Karen Catlin on LinkedIn at https://www.linkedin.com/in/kecatlin/.

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

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2 - Professional Female Empowerment with Andie & Al's Andie Kramer

Lee Caraher — Fri, 25 Feb 2022 12:00:00 -0500

Sharing Her Experience To Help Women Get Ahead In Business

In this episode of On The Map podcast, your host Lee Caraher speaks to Andie Kramer.

Andie is a highly regulated and financial industry leader who has become well known for her work in cryptocurrency, financial growth strategies, enterprise risk management, and much more. Andie shares that she has a background in tax law with a specialty in financial products and derivatives taxation. When Lee met Andie, Andie was working on her first book. This book wasn’t about tax law, though.

Book Breakthrough

Andie’s first book, Breaking Through Bias: Communication Techniques for Women to Succeed at Work, was inspired by her experience working in the financial and law industries as a woman. Writing about this topic was a culmination and evolution of the work Andie had already been doing to support other women in her space.

Andie shares that she approached her husband, Al, and asked for his input as she wrote her book. The insight that they both could offer, from different perspectives, is where they could provide real holistic value. Andie shares that when they started sharing their book, they began by asking those they wrote about to share their book with others. She advises that you need to be prepared to ask for this type of support, especially as a woman in a male dominated space; it’s okay to ask your friends and network for help.

Becoming A Recognized Expert in Cryptocurrency

Andie is not only well known in tax law and an accomplished author, but now she’s become a respected expert in cryptocurrency. She explains that during the pandemic, she found herself needing to add value to her law firm with the loss of her workload and clients. She ended up writing 15 short memos on the tax treatment of crypto transactions to provide that value. These memos were circulated among the media by her firm’s marketing team, which then led the National Law Journal to name Andie as their 2020 Go-To Thought Leader on Cryptocurrency later that year, among other awards. This notoriety and accumulation of knowledge allowed her to become a sought after authority on the subject in the law space.

Meeting A Market Need

Lee and Andie explored how she filled a need in her space organically – she didn’t even mean to become a crypto tax expert. She explains that originally, those 15 memos were actually an entire document, but she knew that her firm (and those who would go on to read her content) would gather more value and retain the information better if she broke it into parts. From there, the consistency with her content built her authority organically and it snowballed into the work she advises on today. This is one of many ways that Andie got herself ‘on the map’.

Want to learn more? Check out Andie & Al’s website at https://andieandal.com/.

Check out all of Andie & Al’s books at https://andieandal.com/books/.

Check out Andie Kramer on LinkedIn at https://www.linkedin.com/in/andiekramer/.

Don’t forget to subscribe to On The Map Podcast and thank you for listening. Tune in next time!

If you know someone who Lee should interview who can share how they got their company On The Map, please send them our way! Visit our podcast guest application page here.

Connect with Lee on social media: