<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"><channel><atom:link href="https://feeds.captivate.fm/one-hot-thing/" rel="self" type="application/rss+xml"/><title><![CDATA[One Hot Thing]]></title><lastBuildDate>Tue, 01 Dec 2020 07:52:06 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2020 Natalie Hailey]]></copyright><managingEditor>natalie@hotcontent.co.uk (Natalie Hailey)</managingEditor><itunes:summary><![CDATA[One Hot Thing podcast features advanced content marketing hacks from the world’s best content creators.

In each podcast episode we take a deep dive into ONE aspect of my guest’s marketing strategy, uncovering a very specific content hack they use to grow their business.]]></itunes:summary><image><url>https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png</url><title>One Hot Thing</title><link><![CDATA[http://onehotthing.libsyn.com/website]]></link></image><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><itunes:owner><itunes:name>Natalie Hailey</itunes:name><itunes:email>natalie@hotcontent.co.uk</itunes:email></itunes:owner><itunes:author>Natalie Hailey</itunes:author><description>One Hot Thing podcast features advanced content marketing hacks from the world’s best content creators.

In each podcast episode we take a deep dive into ONE aspect of my guest’s marketing strategy, uncovering a very specific content hack they use to grow their business.</description><link>http://onehotthing.libsyn.com/website</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Advice and inspiration for entrepreneurs and small-business owners]]></itunes:subtitle><itunes:explicit>no</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:category text="News"><itunes:category text="Business News"/></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/one-hot-thing/</itunes:new-feed-url><item><title>Episode 64 - Create a professional-looking set for your YouTube videos</title><itunes:title>Create a professional-looking set for your YouTube videos</itunes:title><description>About AdrianAdrian&apos;s goal is first to create a hunger for video by demonstrating the power that it offers any entrepreneur. And then to convince them&amp;nbsp;not to settle for amateur looking iPhone recordings but start creating videos that will&amp;nbsp;make THEM look like ROCKSTARS, feel more confident, increase their sales and ultimately give them the life they desire!
Adrian&apos;s One Hot Thing...Create a professional-looking set for your YouTube videos
Connect with AdrianWatch his&amp;nbsp;https://www.youtube.com/user/slrcoaching (YouTube channel)
On&amp;nbsp;https://twitter.com/ASalisburyHQ (Twitter)

﻿Resources Mentionedhttp://bit.ly/hotcontentprocess (Editable workflow template)
http://bit.ly/outsourceready (Get outsource ready: The checklist)
&amp;nbsp;
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Adrian</strong></h3><p>Adrian's goal is first to create a hunger for video by demonstrating the power that it offers any entrepreneur. And then to convince them&nbsp;not to settle for amateur looking iPhone recordings but start creating videos that will&nbsp;make THEM look like ROCKSTARS, feel more confident, increase their sales and ultimately give them the life they desire!</p><h3><strong style="color: rgb(202, 153, 154);">Adrian's One Hot Thing...</strong></h3><p>Create a professional-looking set for your YouTube videos</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Adrian</strong></h3><ul><li>Watch his&nbsp;<a href="https://www.youtube.com/user/slrcoaching" rel="noopener noreferrer" target="_blank">YouTube channel</a></li><li>On&nbsp;<a href="https://twitter.com/ASalisburyHQ" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h3><br></h3><h3><strong style="color: rgb(202, 153, 154);"><span class="ql-cursor">﻿</span>Resources Mentioned</strong></h3><p><a href="http://bit.ly/hotcontentprocess" rel="noopener noreferrer" target="_blank">Editable workflow template</a></p><p><a href="http://bit.ly/outsourceready" rel="noopener noreferrer" target="_blank">Get outsource ready: The checklist</a></p><p>&nbsp;</p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-64-create-a-professional-looking-set-for-your-youtube-videos]]></link><guid isPermaLink="false">55dc1186-6aa2-4af8-b2b6-edd3846cf830</guid><itunes:image href="https://artwork.captivate.fm/98106bf3-e050-4c98-9cfd-217678ac4593/one-hot-thing-copy-2.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 21 Apr 2020 11:30:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/0e131b71-acee-42bd-924a-cad4d606fb15/oht-adrian-salisbury-mixdown.mp3" length="29964709" type="audio/mpeg"/><itunes:duration>20:48</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>64</itunes:episode><itunes:summary>About AdrianAdrian&apos;s goal is first to create a hunger for video by demonstrating the power that it offers any entrepreneur. And then to convince them not to settle for amateur looking iPhone recordings but start creating videos that will make THEM look like ROCKSTARS, feel more confident, increase their sales and ultimately give them the life they desire!
Adrian&apos;s One Hot Thing...Create a professional-looking set for your YouTube videos
Connect with AdrianWatch his https://www.youtube.com/user/slrcoaching (YouTube channel)
On https://twitter.com/ASalisburyHQ (Twitter)

﻿Resources Mentionedhttp://bit.ly/hotcontentprocess (Editable workflow template)
http://bit.ly/outsourceready (Get outsource ready: The checklist)
 </itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 63 - Repurpose your YouTube videos for social media</title><itunes:title>Repurpose your YouTube videos for social media</itunes:title><description>About BenBen is the founder of Engage Video Marketing&amp;nbsp;and has over 15 years experience in the film and media industry. He is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®.
Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy.
Ben&apos;s One Hot Thing...Repurpose your YouTube videos for social media
Connect with BenWatch his&amp;nbsp;https://www.youtube.com/channel/UC9MB9VMTS5lfUVcDG3zR-DQ (YouTube channel)
On&amp;nbsp;https://twitter.com/engage_ben (Twitter)
Resources Mentionedhttp://bit.ly/hotcontentprocess (Editable workflow template)
http://bit.ly/outsourceready (Get outsource ready: The checklist)
&amp;nbsp;
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Ben</strong></h3><p><strong><em>Ben is the founder of Engage Video Marketing</em></strong>&nbsp;and has over 15 years experience in the film and media industry. He is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®.</p><p>Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy.</p><h3><strong style="color: rgb(202, 153, 154);">Ben's One Hot Thing...</strong></h3><p>Repurpose your YouTube videos for social media</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Ben</strong></h3><ul><li>Watch his&nbsp;<a href="https://www.youtube.com/channel/UC9MB9VMTS5lfUVcDG3zR-DQ" rel="noopener noreferrer" target="_blank">YouTube channel</a></li><li>On&nbsp;<a href="https://twitter.com/engage_ben" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h3><span style="color: rgb(202, 153, 154);">Resources Mentioned</span></h3><p><a href="http://bit.ly/hotcontentprocess" rel="noopener noreferrer" target="_blank">Editable workflow template</a></p><p><a href="http://bit.ly/outsourceready" rel="noopener noreferrer" target="_blank">Get outsource ready: The checklist</a></p><p>&nbsp;</p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-63-repurpose-your-youtube-videos-for-social-media]]></link><guid isPermaLink="false">b9a97352-b6e8-4ac2-86e3-5cd4e10c0560</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 20 Apr 2020 10:30:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/06ce180e-e520-4660-a408-3d095bdf124d/oht-ben-amos-mixdown.mp3" length="31542474" type="audio/mpeg"/><itunes:duration>21:54</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>63</itunes:episode><itunes:summary>About BenBen is the founder of Engage Video Marketing and has over 15 years experience in the film and media industry. He is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®.
Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy.
Ben&apos;s One Hot Thing...Repurpose your YouTube videos for social media
Connect with BenWatch his https://www.youtube.com/channel/UC9MB9VMTS5lfUVcDG3zR-DQ (YouTube channel)
On https://twitter.com/engage_ben (Twitter)
Resources Mentionedhttp://bit.ly/hotcontentprocess (Editable workflow template)
http://bit.ly/outsourceready (Get outsource ready: The checklist)
 </itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 62 - How to use collaboration to grow your YouTube channel</title><itunes:title>How to use collaboration to grow your YouTube channel</itunes:title><description>About RobRob is the Brand Evangelist at TubeBuddy.com
He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook.
Rob shares a lot of video marketing &amp;amp; creation strategies, live-streaming tips, as well as tools &amp;amp; software reviews. Basically, videos to help you, the content creator.
Rob&apos;s One Hot Thing...How to use collaboration to grow your YouTube channel
Connect with RobWatch his&amp;nbsp;https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA (YouTube channel)
On&amp;nbsp;https://twitter.com/rob_balasabas (Twitter)
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Rob</strong></h3><p>Rob is the Brand Evangelist at TubeBuddy.com</p><p>He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook.</p><p>Rob shares a lot of video marketing &amp; creation strategies, live-streaming tips, as well as tools &amp; software reviews. Basically, videos to help you, the content creator.</p><h3><strong style="color: rgb(202, 153, 154);">Rob's One Hot Thing...</strong></h3><p>How to use collaboration to grow your YouTube channel</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Rob</strong></h3><ul><li>Watch his&nbsp;<a href="https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA" rel="noopener noreferrer" target="_blank">YouTube channel</a></li><li>On&nbsp;<a href="https://twitter.com/rob_balasabas" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-62-how-to-use-collaboration-to-grow-your-youtube-channel]]></link><guid isPermaLink="false">278e5bcb-337b-4778-812c-1d5afbd1dd1a</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 20 Apr 2020 10:28:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/3cfbd015-2d31-4b30-ac72-3b8e18656895/rob-balasabas-mixdown.mp3" length="24366202" type="audio/mpeg"/><itunes:duration>16:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>62</itunes:episode><itunes:summary>About RobRob is the Brand Evangelist at TubeBuddy.com
He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook.
Rob shares a lot of video marketing and creation strategies, live-streaming tips, as well as tools and software reviews. Basically, videos to help you, the content creator.
Rob&apos;s One Hot Thing...How to use collaboration to grow your YouTube channel
Connect with RobWatch his https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA (YouTube channel)
On https://twitter.com/rob_balasabas (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 59 - Consistently get your Facebook ads in front of the right people</title><itunes:title>Episode 59 - Consistently get your Facebook ads in front of the right people</itunes:title><description>About Charlie
Charlie is an advertising strategist, writer, speaker, and agency owner. He’s the founder and CEO of Gecko Squared, a Facebook and Instagram advertising agency that specializes in working with high-growth businesses from around the world including eCommerce, software and professional service companies. He’s been planning and buying digital media for over 9 years since he started his first business aged just 18.
</description><content:encoded><![CDATA[<p>About Charlie</p><p><span style="background-color: transparent; color: rgb(34, 34, 34);">Charlie is an advertising strategist, writer, speaker, and agency owner. He’s the founder and CEO of Gecko Squared, a Facebook and Instagram advertising agency that specializes in working with high-growth businesses from around the world including eCommerce, software and professional service companies. He’s been planning and buying digital media for over 9 years since he started his first business aged just 18.</span></p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/consistently-get-your-facebook-ads-in-front-of-the-right-people]]></link><guid isPermaLink="false">35cd3e92-0dee-437f-b661-07e32fcad3b7</guid><itunes:image href="https://artwork.captivate.fm/991d101a-c4c5-4073-bb22-c6ef76755dc2/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 14 Apr 2020 00:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6ac1d95c-4839-4c50-b6ae-7dcd9894f3c3/oht-charlie-lawrance-mixdown.mp3" length="22504582" type="audio/mpeg"/><itunes:duration>15:37</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>59</itunes:episode><itunes:summary>About Charlie
Charlie is an advertising strategist, writer, speaker, and agency owner. He’s the founder and CEO of Gecko Squared, a Facebook and Instagram advertising agency that specializes in working with high-growth businesses from around the world including eCommerce, software and professional service companies. He’s been planning and buying digital media for over 9 years since he started his first business aged just 18.</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 61 - How to get sponsors for your podcast</title><itunes:title>Episode 61 - How to get sponsors for your podcast</itunes:title><description>About HeatherHeather Osgood is the founder of True Native Media, an agency that helps both advertisers get better results as well as assist podcasters in finding sponsors. She everyone find a bigger piece of that advertising pie.&amp;nbsp;
Heather&apos;s One Hot Thing...How to get sponsors for your podcast
Connect with HeatherVisit&amp;nbsp;http://truenativemedia.com/ (Heather&apos;s&amp;nbsp;website)
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Heather</strong></h3><p>Heather Osgood is the founder of True Native Media, an agency that helps both advertisers get better results as well as assist podcasters in finding sponsors. She everyone find a bigger piece of that advertising pie.&nbsp;</p><h3><strong style="color: rgb(202, 153, 154);">Heather's One Hot Thing...</strong></h3><p>How to get sponsors for your podcast</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Heather</strong></h3><ul><li>Visit&nbsp;<a href="http://truenativemedia.com/" rel="noopener noreferrer" target="_blank">Heather's&nbsp;website</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/how-to-get-sponsors-for-your-podcast]]></link><guid isPermaLink="false">57fb7db0-7eb3-4b87-98b0-bfadf58cec42</guid><itunes:image href="https://artwork.captivate.fm/deab5af5-f5b6-4f04-a492-7a3ecf33f069/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 14 Apr 2020 00:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/431cf7ed-aa81-4955-93c4-277d0fd3a0ce/oht-heather-osgood-mixdown.mp3" length="29997061" type="audio/mpeg"/><itunes:duration>20:49</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>61</itunes:episode><itunes:summary>About HeatherHeather Osgood is the founder of True Native Media, an agency that helps both advertisers get better results as well as assist podcasters in finding sponsors. She everyone find a bigger piece of that advertising pie. 
Heather&apos;s One Hot Thing...How to get sponsors for your podcast
Connect with HeatherVisit http://truenativemedia.com/ (Heather&apos;s website)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 60 - A cut through method to land huge speaking gigs</title><itunes:title>Episode 60 - A cut through method to land huge speaking gigs</itunes:title><description>About Helen&amp;nbsp;Helen is a storytelling and speaker coach. She helps entrepreneurs and leaders increase their impact, authority and reach and become sought after speakers. She passionately believes everyone has a TED worthy story inside them.
Helen&apos;s One Hot Thing...A cut through method to land huge speaking gigs
Connect with HelenVisit Helen&apos;s&amp;nbsp;http://www.helenpackham.com/ (website)
Join Helen&apos;s&amp;nbsp;http://www.facebook.com/groups/soughtafterspeakers (Facebook group Sought After Speakers)
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Helen&nbsp;</strong></h3><p>Helen is a storytelling and speaker coach. She helps entrepreneurs and leaders increase their impact, authority and reach and become sought after speakers. She passionately believes everyone has a TED worthy story inside them.</p><h3><strong style="color: rgb(202, 153, 154);">Helen's One Hot Thing...</strong></h3><p>A cut through method to land huge speaking gigs</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Helen</strong></h3><ul><li>Visit Helen's&nbsp;<a href="http://www.helenpackham.com/" rel="noopener noreferrer" target="_blank">website</a></li><li>Join Helen's&nbsp;<a href="http://www.facebook.com/groups/soughtafterspeakers" rel="noopener noreferrer" target="_blank">Facebook group Sought After Speakers</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/a-cut-through-method-to-land-huge-speaking-gigs]]></link><guid isPermaLink="false">ea7340c6-645c-42ce-bae8-0f37fe584922</guid><itunes:image href="https://artwork.captivate.fm/ccd446d4-6090-4c8b-9d64-c00f2c14accf/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 14 Apr 2020 00:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6e9dcb88-e98c-4d00-9436-7e4982315a64/oht-helen-packham-mixdown.mp3" length="22777401" type="audio/mpeg"/><itunes:duration>15:49</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>60</itunes:episode><itunes:summary>About Helen Helen is a storytelling and speaker coach. She helps entrepreneurs and leaders increase their impact, authority and reach and become sought after speakers. She passionately believes everyone has a TED worthy story inside them.
Helen&apos;s One Hot Thing...A cut through method to land huge speaking gigs
Connect with HelenVisit Helen&apos;s http://www.helenpackham.com/ (website)
Join Helen&apos;s http://www.facebook.com/groups/soughtafterspeakers (Facebook group Sought After Speakers)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 58 - How to train your audience to buy from you</title><itunes:title>Episode 58 - How to train your audience to buy from you</itunes:title><description>About JessJess Lorimer is UK’s most influential Sales Consultant for service based entrepreneurs, looking to sell to corporate companies and add profitable corporate revenue streams to their business. Jess currently produces her own award nominated podcasts; Selling to Corporate and Smart Leaders Sell which are accessible on iTunes
Jess&apos; One Hot Thing...Hot to train your audience to buy from you
Connect with JessVisit Jess’ https://smartleaderssell.com/ (website)
Follow Jess on https://twitter.com/JessicaLorimer (Twitter) and https://www.facebook.com/JessicaLorimerSuccessCoach/ (Facebook)
</description><content:encoded><![CDATA[<h2><strong style="color: rgb(202, 153, 154);">About Jess</strong></h2><p>Jess Lorimer is UK’s most influential Sales Consultant for service based entrepreneurs, looking to sell to corporate companies and add profitable corporate revenue streams to their business. Jess currently produces her own award nominated podcasts; Selling to Corporate and Smart Leaders Sell which are accessible on iTunes</p><h2><strong style="color: rgb(202, 153, 154);">Jess' One Hot Thing...</strong></h2><p>Hot to train your audience to buy from you</p><h2><strong style="color: rgb(202, 153, 154);">Connect with Jess</strong></h2><ul><li>Visit Jess’ <a href="https://smartleaderssell.com/" rel="noopener noreferrer" target="_blank">website</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Follow Jess on </span><a href="https://twitter.com/JessicaLorimer" rel="noopener noreferrer" target="_blank">Twitter</a> and <a href="https://www.facebook.com/JessicaLorimerSuccessCoach/" rel="noopener noreferrer" target="_blank">Facebook</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-58-how-to-train-your-audience-to-buy-from-you]]></link><guid isPermaLink="false">2c19c149-131f-441a-97d3-61b26e75d194</guid><itunes:image href="https://artwork.captivate.fm/1e110e43-550f-490c-be3b-4a65ebac846d/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 19 Mar 2020 12:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/a464b572-1f6a-4e3c-9824-912817e3b8e5/oht-jess-l-mixdown.mp3" length="26637973" type="audio/mpeg"/><itunes:duration>18:29</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>58</itunes:episode><itunes:summary>About JessJess Lorimer is UK’s most influential Sales Consultant for service based entrepreneurs, looking to sell to corporate companies and add profitable corporate revenue streams to their business. Jess currently produces her own award nominated podcasts; Selling to Corporate and Smart Leaders Sell which are accessible on iTunes
Jess&apos; One Hot Thing...Hot to train your audience to buy from you
Connect with JessVisit Jess’ https://smartleaderssell.com/ (website)
Follow Jess on https://twitter.com/JessicaLorimer (Twitter) and https://www.facebook.com/JessicaLorimerSuccessCoach/ (Facebook)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 57 - Lesser known TubeBuddy hacks for getting your videos ranked on YouTube</title><itunes:title>Episode 57 - Lesser known TubeBuddy hacks for getting your videos ranked on YouTube</itunes:title><description>About PhilipPhilip is the founder of Verhaal Brand Design, a brand strategy design and marketing agency based in New Jersey, USA. Philip helps entrepreneurs and small to medium sized businesses with their branding. He&apos;s a thought leader, and he shares his expertise in marketing design and entrepreneurship on his amazing YouTube channel, which has hit 185,000 subscribers.
Philip&apos;s One Hot Thing...Grow your YouTube channel with TubeBuddy
Connect with PhilipVisit Philip’s http://philipvandusen.com (website)
Follow Philip on https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q (YouTube)
Sign up to TubeBuddy with Philip’s http://tubebuddy.com/philipvandusen (affiliate link)
</description><content:encoded><![CDATA[<h2><strong style="color: rgb(202, 153, 154);">About Philip</strong></h2><p>Philip is the founder of Verhaal Brand Design, a brand strategy design and marketing agency based in New Jersey, USA. Philip helps entrepreneurs and small to medium sized businesses with their branding. He's a thought leader, and he shares his expertise in marketing design and entrepreneurship on his amazing YouTube channel, which has hit 185,000 subscribers.</p><h2><strong style="color: rgb(202, 153, 154);">Philip's One Hot Thing...</strong></h2><p>Grow your YouTube channel with TubeBuddy</p><h2><strong style="color: rgb(202, 153, 154);">Connect with Philip</strong></h2><ul><li>Visit Philip’s <a href="http://philipvandusen.com" target="_blank">website</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Follow Philip on </span><a href="https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q" target="_blank">YouTube</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Sign up to TubeBuddy with Philip’s</span><span style="color: rgb(202, 153, 154);"> </span><a href="http://tubebuddy.com/philipvandusen" target="_blank" style="color: rgb(202, 153, 154);">affiliate link</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-57-lesser-known-tubebuddy-hacks-for-getting-your-videos-ranked-on-youtube]]></link><guid isPermaLink="false">d72310d3-4191-4218-b491-87221f7be537</guid><itunes:image href="https://artwork.captivate.fm/6d049153-e9ae-4330-9b32-b36fdfbf28fa/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 28 Jan 2020 11:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/4a63454e-950b-4603-8610-ef48ef2ee72d/oht-philip-vandusen-mixdown.mp3" length="33649002" type="audio/mpeg"/><itunes:duration>23:22</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>57</itunes:episode><itunes:summary>About PhilipPhilip is the founder of Verhaal Brand Design, a brand strategy design and marketing agency based in New Jersey, USA. Philip helps entrepreneurs and small to medium sized businesses with their branding. He&apos;s a thought leader, and he shares his expertise in marketing design and entrepreneurship on his amazing YouTube channel, which has hit 185,000 subscribers.
Philip&apos;s One Hot Thing...Grow your YouTube channel with TubeBuddy
Connect with PhilipVisit Philip’s http://philipvandusen.com (website)
Follow Philip on https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q (YouTube)
Sign up to TubeBuddy with Philip’s http://tubebuddy.com/philipvandusen (affiliate link)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 56 - Content mega batching | How to only think about your content once a month!</title><itunes:title>Episode 56 - Content mega batching | How to only think about your content once a month!</itunes:title><description>About HollyHolly is a business coach and freelance management consultant from San Francisco in California. She helps clients start service based businesses and be their own bosses through her program, the Consultant Code.
Holly&apos;s One Hot Thing...Create consistently great content with mega-batching
Connect with HollyVisit Holly’s http://hollyknoll.com/ (website )or https://www.theconsultantcode.com/ (Consultant code)
Connect on https://www.instagram.com/hollyknoll/?hl=en (Instagram)
Connect on https://www.linkedin.com/in/hollyknoll/ (LinkedIn)
</description><content:encoded><![CDATA[<h2><strong style="color: rgb(202, 153, 154);">About Holly</strong></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Holly is a business coach and freelance management consultant from San Francisco in California. She helps clients start service based businesses and be their own bosses through her program, the Consultant Code.</span></p><h2><strong style="color: rgb(202, 153, 154);">Holly's One Hot Thing...</strong></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Create consistently great content with </span><em style="background-color: transparent; color: rgb(0, 0, 0);">mega-batching</em></p><h2><strong style="color: rgb(202, 153, 154);">Connect with Holly</strong></h2><ul><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Visit Holly’s </span><a href="http://hollyknoll.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">website </a><span style="background-color: transparent; color: rgb(0, 8, 255);">or </span><a href="https://www.theconsultantcode.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Consultant code</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Connect on </span><a href="https://www.instagram.com/hollyknoll/?hl=en" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Instagram</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Connect on </span><a href="https://www.linkedin.com/in/hollyknoll/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-56-content-mega-batching-how-to-only-think-about-your-content-once-a-month]]></link><guid isPermaLink="false">7ffef831-a087-4b98-8c6e-0a1a4a979155</guid><itunes:image href="https://artwork.captivate.fm/3af794f2-ed3b-4cad-b677-045b16a58ee2/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 14 Jan 2020 10:30:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/8bc55670-25b0-44f1-b80d-5b76c10cf12e/oht-holly-knoll-mixdown.mp3" length="22937804" type="audio/mpeg"/><itunes:duration>15:55</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>56</itunes:episode><itunes:summary>About HollyHolly is a business coach and freelance management consultant from San Francisco in California. She helps clients start service based businesses and be their own bosses through her program, the Consultant Code.
Holly&apos;s One Hot Thing...Create consistently great content with mega-batching
Connect with HollyVisit Holly’s http://hollyknoll.com/ (website )or https://www.theconsultantcode.com/ (Consultant code)
Connect on https://www.instagram.com/hollyknoll/?hl=en (Instagram)
Connect on https://www.linkedin.com/in/hollyknoll/ (LinkedIn)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 55 - How to use DMs to convert your audience into customers</title><itunes:title>Episode 55 - How to use DMs to convert your audience into customers</itunes:title><description>About BellaBella is a very dynamic personality behind the one-woman coaching company Jump Consulting. Since 2002, Bella has been a trailblazer in her industry, consulting with multimillion dollar companies all the way to hundreds of small businesses. She&apos;s an author, long-time podcast host, blogger, and she&apos;s been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and Huffington Post. Bella lives out her passion to inspire, motivate, and challenge business owners through her speaking, coaching, and consulting. 
Bella&apos;s One Hot Thing...How to use the ‘hey girl’ DM to close a sale
Connect with BellaVisit Bella’s http://bellavasta.com (website)
Connect on https://www.instagram.com/bellavasta/ (Instagram)
Connect on https://www.facebook.com/thebellavasta (Facebook)
</description><content:encoded><![CDATA[<h2><strong style="color: rgb(202, 153, 154);">About Bella</strong></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Bella is a very dynamic personality behind the one-woman coaching company Jump Consulting. Since 2002, Bella has been a trailblazer in her industry, consulting with multimillion dollar companies all the way to hundreds of small businesses. She's an author, long-time podcast host, blogger, and she's been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and Huffington Post. Bella lives out her passion to inspire, motivate, and challenge business owners through her speaking, coaching, and consulting. </span></p><h2><strong style="color: rgb(202, 153, 154);">Bella's One Hot Thing...</strong></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);">How to use the </span><em style="background-color: transparent; color: rgb(0, 0, 0);">‘hey girl</em><span style="background-color: transparent; color: rgb(0, 0, 0);">’ DM to close a sale</span></p><h2><strong style="color: rgb(202, 153, 154);">Connect with Bella</strong></h2><ul><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Visit Bella’s </span><a href="http://bellavasta.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">website</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Connect on </span><a href="https://www.instagram.com/bellavasta/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Instagram</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Connect on </span><a href="https://www.facebook.com/thebellavasta" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Facebook</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-55-how-to-use-dms-to-convert-your-audience-into-customers]]></link><guid isPermaLink="false">fbc7bcc7-eabc-484e-bd3d-c80f93a58679</guid><itunes:image href="https://artwork.captivate.fm/6b2e0ffb-9062-4cc5-8eaf-8b1fd7189aaf/one-hot-thing.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 10 Dec 2019 10:30:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/a942103f-26f6-4867-be88-9f48c54a7382/oht-bella-vasta-mixdown.mp3" length="29852120" type="audio/mpeg"/><itunes:duration>20:43</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>55</itunes:episode><itunes:summary>About BellaBella is a very dynamic personality behind the one-woman coaching company Jump Consulting. Since 2002, Bella has been a trailblazer in her industry, consulting with multimillion dollar companies all the way to hundreds of small businesses. She&apos;s an author, long-time podcast host, blogger, and she&apos;s been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and Huffington Post. Bella lives out her passion to inspire, motivate, and challenge business owners through her speaking, coaching, and consulting. 
Bella&apos;s One Hot Thing...How to use the ‘hey girl’ DM to close a sale
Connect with BellaVisit Bella’s http://bellavasta.com (website)
Connect on https://www.instagram.com/bellavasta/ (Instagram)
Connect on https://www.facebook.com/thebellavasta (Facebook)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 54 - Live video tips for better engagement and more confidence</title><itunes:title>Episode 54 - Live video tips for better engagement and more confidence</itunes:title><description>About JenniferJennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
Jennifer&apos;s One Hot Thing...How to gain the confidence to rock your live video
Connect with JenniferConnect on https://www.instagram.com/jenniferweather/?hl=en (Instagram)
Connect on https://twitter.com/jwatson_wx?lang=en (Twitter)
</description><content:encoded><![CDATA[<h2><strong style="color: rgb(202, 153, 154);">About Jennifer</strong></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.</span></p><h2><strong style="color: rgb(202, 153, 154);">Jennifer's One Hot Thing...</strong></h2><p><span style="background-color: transparent; color: rgb(0, 0, 0);">How to gain the confidence to rock your live video</span></p><h2><strong style="color: rgb(202, 153, 154);">Connect with Jennifer</strong></h2><ul><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Connect on </span><a href="https://www.instagram.com/jenniferweather/?hl=en" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Instagram</a></li><li><span style="background-color: transparent; color: rgb(0, 0, 0);">Connect on </span><a href="https://twitter.com/jwatson_wx?lang=en" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Twitter</a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-54-live-video-tips-for-better-engagement-and-more-confidence]]></link><guid isPermaLink="false">df1b8b13-328c-46c3-8e31-13e8879b3a25</guid><itunes:image href="https://artwork.captivate.fm/595cc1c5-c2bb-41c1-988a-d1a4597f38c6/ONE-HOT-THING.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 26 Nov 2019 18:15:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/ee287db2-dd02-4681-81d8-d6421baf6816/oht-jennifer-watson_mixdown.mp3" length="32249746" type="audio/mpeg"/><itunes:duration>22:23</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>54</itunes:episode><itunes:summary>About JenniferJennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.
Jennifer&apos;s One Hot Thing...How to gain the confidence to rock your live video
Connect with JenniferConnect on https://www.instagram.com/jenniferweather/?hl=en (Instagram)
Connect on https://twitter.com/jwatson_wx?lang=en (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 53 - Create binge-worthy video series to turn random YouTube viewers into raving fans</title><itunes:title>Create binge-worthy video series to turn random YouTube viewers into raving fans</itunes:title><description>About MeredithMeredith Marsh is the creator of the Video Pursuit Society where smart creative people are growing their audience and profit using YouTube and social video content. As a total introvert with millions of views on YouTube, Meredith helps people show up online with organic, binge-worthy video content so they can create income and impact online.
Meredith&apos;s One Hot Thing...Create binge-worthy video series to turn random YouTube viewers into raving fans
Connect with MeredithVisit the&amp;nbsp;http://www.kerrierycroft.co.uk/ (website)
Connect on https://www.instagram.com/kerrie_rycroft/?hl=en (Instagram,) https://twitter.com/kerrierycroft?lang=en (YouTube), https://www.facebook.com/kerrie.rycroft (Facebook)
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Meredith</strong></h3><p>Meredith Marsh is the creator of the Video Pursuit Society where smart creative people are growing their audience and profit using YouTube and social video content. As a total introvert with millions of views on YouTube, Meredith helps people show up online with organic, binge-worthy video content so they can create income and impact online.</p><h3><strong style="color: rgb(202, 153, 154);">Meredith's One Hot Thing...</strong></h3><ul><li>Create binge-worthy video series to turn random YouTube viewers into raving fans</li></ul><h3><strong style="color: rgb(202, 153, 154);">Connect with Meredith</strong></h3><ul><li>Visit the&nbsp;<a href="http://www.kerrierycroft.co.uk/" target="_blank" style="color: rgb(202, 153, 154);"><strong>website</strong></a></li><li>Connect on <a href="https://www.instagram.com/kerrie_rycroft/?hl=en" target="_blank" style="color: rgb(202, 153, 154);"><strong>Instagram,</strong></a><span style="color: rgb(202, 153, 154);"> </span><a href="https://twitter.com/kerrierycroft?lang=en" target="_blank" style="color: rgb(202, 153, 154);"><strong>YouTube</strong></a><strong style="color: rgb(202, 153, 154);">, </strong><a href="https://www.facebook.com/kerrie.rycroft" target="_blank" style="color: rgb(202, 153, 154);"><strong>Facebook</strong></a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-53-create-binge-worthy-video-series-to-turn-random-youtube-viewers-into-raving-fans]]></link><guid isPermaLink="false">f765581b-10e6-4517-861b-da2335b37143</guid><itunes:image href="https://artwork.captivate.fm/b0602de0-ee6d-4905-96c3-daf831ee33f2/ONE-HOT-THING.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 12 Nov 2019 18:15:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/4a0b2c25-642a-41ba-93a4-5cefb402b0f4/oht-meredith_mixdown.mp3" length="23299994" type="audio/mpeg"/><itunes:duration>16:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>53</itunes:episode><itunes:summary>About MeredithMeredith Marsh is the creator of the Video Pursuit Society where smart creative people are growing their audience and profit using YouTube and social video content. As a total introvert with millions of views on YouTube, Meredith helps people show up online with organic, binge-worthy video content so they can create income and impact online.
Meredith&apos;s One Hot Thing...Create binge-worthy video series to turn random YouTube viewers into raving fans
Connect with MeredithVisit the http://www.kerrierycroft.co.uk/ (website)
Connect on https://www.instagram.com/kerrie_rycroft/?hl=en (Instagram,) https://twitter.com/kerrierycroft?lang=en (YouTube), https://www.facebook.com/kerrie.rycroft (Facebook)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 52 - Using your clients&apos; wins to attract new clients</title><itunes:title>Using your clients&apos; wins to attract new clients</itunes:title><description>About Kerrie After the first course Kerrie ever created netted her nearly £2000 in just one week, she figured that she was on to something good. Now she spends her days teaching her amazing clients how to build their own businesses that’ll give them the freedom to work when they want to.
Kerrie&apos;s One Hot Thing...Using client wins to attract new clients
Connect with KerrieVisit the&amp;nbsp;http://www.kerrierycroft.co.uk/ (website)
Connect on&amp;nbsp;https://twitter.com/kerrierycroft?lang=en (Twitter),&amp;nbsp;https://www.facebook.com/kerrie.rycroft (Facebook,) https://www.instagram.com/kerrie_rycroft/?hl=en (Instagram)
</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Kerrie </strong></h3><p>After the first course Kerrie ever created netted her nearly £2000 in just one week, she figured that she was on to something good. Now she spends her days teaching her amazing clients how to build their own businesses that’ll give them the freedom to work when they want to.</p><h3><strong style="color: rgb(202, 153, 154);">Kerrie's One Hot Thing...</strong></h3><p>Using client wins to attract new clients</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Kerrie</strong></h3><p>Visit the&nbsp;<a href="http://www.kerrierycroft.co.uk/" target="_blank" style="color: rgb(202, 153, 154);"><strong>website</strong></a></p><p>Connect on&nbsp;<a href="https://twitter.com/kerrierycroft?lang=en" target="_blank" style="color: rgb(202, 153, 154);"><strong>Twitter</strong></a><strong style="color: rgb(202, 153, 154);">,&nbsp;</strong><a href="https://www.facebook.com/kerrie.rycroft" target="_blank" style="color: rgb(202, 153, 154);"><strong>Facebook,</strong></a><strong style="color: rgb(202, 153, 154);"> </strong><a href="https://www.instagram.com/kerrie_rycroft/?hl=en" target="_blank" style="color: rgb(202, 153, 154);"><strong>Instagram</strong></a></p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-52-using-your-clients-wins-to-attract-new-clients]]></link><guid isPermaLink="false">f45418b7-49cc-4f1f-9244-3f08b43295e2</guid><itunes:image href="https://artwork.captivate.fm/ecd4f033-902c-447e-a2b2-25e721f02ca3/ONE-HOT-THING.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Sun, 27 Oct 2019 06:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/459fab5e-ffac-40fc-a536-367eac8a6973/oht-kerrie_mixdown.mp3" length="27654370" type="audio/mpeg"/><itunes:duration>19:12</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>52</itunes:episode><itunes:summary>About Kerrie After the first course Kerrie ever created netted her nearly £2000 in just one week, she figured that she was on to something good. Now she spends her days teaching her amazing clients how to build their own businesses that’ll give them the freedom to work when they want to.
Kerrie&apos;s One Hot Thing...Using client wins to attract new clients
Connect with KerrieVisit the http://www.kerrierycroft.co.uk/ (website)
Connect on https://twitter.com/kerrierycroft?lang=en (Twitter), https://www.facebook.com/kerrie.rycroft (Facebook,) https://www.instagram.com/kerrie_rycroft/?hl=en (Instagram)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 51 - Problem (NOT solution) focused videos for more YouTube subscribers</title><itunes:title>Problem (NOT solution) focused videos for more YouTube subscribers</itunes:title><description>About JustinJustin is one of the guys behind Primal Video. Together with his brother, Mike, they have built a multi-six figure video production company, grown a community of over 100,000 subscribers on YouTube, developed recurring income models that grew their business while they slept, and coached tons of entrepreneurs to do the same.
Justin&apos;s One Hot Thing...Creating problem focused videos for more YouTube subscribers
Connect with JustinVisit the&amp;nbsp;https://primalvideo.com/about (website)
Connect on&amp;nbsp;https://twitter.com/MrAsquith (Twitter),&amp;nbsp;https://www.facebook.com/primalvideo/ (Facebook,)https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg (YouTube)


</description><content:encoded><![CDATA[<h3><strong style="color: rgb(202, 153, 154);">About Justin</strong></h3><p>Justin is one of the guys behind Primal Video. Together with his brother, Mike, they have built a multi-six figure video production company, grown a community of over 100,000 subscribers on YouTube, developed recurring income models that grew their business while they slept, and coached tons of entrepreneurs to do the same.</p><h3><strong style="color: rgb(202, 153, 154);">Justin's One Hot Thing...</strong></h3><p>Creating problem focused videos for more YouTube subscribers</p><h3><strong style="color: rgb(202, 153, 154);">Connect with Justin</strong></h3><p>Visit the&nbsp;<a href="https://primalvideo.com/about" target="_blank" style="color: rgb(202, 153, 154);"><strong>website</strong></a></p><p>Connect on&nbsp;<a href="https://twitter.com/MrAsquith" target="_blank" style="color: rgb(202, 153, 154);"><strong>Twitter</strong></a><strong style="color: rgb(202, 153, 154);">,&nbsp;</strong><a href="https://www.facebook.com/primalvideo/" target="_blank" style="color: rgb(202, 153, 154);"><strong>Facebook,</strong></a><a href="https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg" target="_blank">YouTube</a></p><p><br></p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-51-problem-not-solution-focused-videos-for-more-youtube-subscribers]]></link><guid isPermaLink="false">0e54b8c1-f108-4527-9828-9a92c00e29c6</guid><itunes:image href="https://artwork-mirror.captivate.fm/ee18bdcd-aa13-40b3-809d-a072d524dcbd/ONE-HOT-THING.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 15 Oct 2019 06:00:00 -0500</pubDate><enclosure url="https://podcasts-mirror.captivate.fm/media/56068957-da66-4703-a458-4a8019be79ec/oht-justin-brown_mixdown.mp3" length="33810592" type="audio/mpeg"/><itunes:duration>23:28</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>51</itunes:episode><itunes:summary>About JustinJustin is one of the guys behind Primal Video. Together with his brother, Mike, they have built a multi-six figure video production company, grown a community of over 100,000 subscribers on YouTube, developed recurring income models that grew their business while they slept, and coached tons of entrepreneurs to do the same.
Justin&apos;s One Hot Thing...Creating problem focused videos for more YouTube subscribers
Connect with JustinVisit the https://primalvideo.com/about (website)
Connect on https://twitter.com/MrAsquith (Twitter), https://www.facebook.com/primalvideo/ (Facebook,)https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg (YouTube)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 50 - Content sanity: more content, more consistency, less time</title><itunes:title>Content sanity: more content, more consistency, less time</itunes:title><description>
Connect with Natalie
Visit the&amp;nbsp;https://www.markasquith.com/ (website)
Connect on&amp;nbsp;https://twitter.com/HotContentUK (Twitter)
</description><content:encoded><![CDATA[<h2><br></h2><p><span style="color: rgb(202, 153, 154);" class="ql-size-large">Connect with Natalie</span></p><ul><li>Visit the&nbsp;<a href="https://www.markasquith.com/" target="_blank" style="color: rgb(202, 153, 154);"><strong>website</strong></a></li><li>Connect on&nbsp;<a href="https://twitter.com/HotContentUK" target="_blank" style="color: rgb(202, 153, 154);"><strong>Twitter</strong></a></li></ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-50-content-sanity-more-content-more-consistency-less-time]]></link><guid isPermaLink="false">728a84b0-ddd4-4d95-89c0-aab0cca6d0c6</guid><itunes:image href="https://artwork.captivate.fm/5a689948-fa44-4cde-b870-e037620b1516/ONE-HOT-THING.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 03 Oct 2019 15:15:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/78634ae8-5148-4eef-a297-ac259bd606c7/oht-50_mixdown.mp3" length="19297964" type="audio/mpeg"/><itunes:duration>13:24</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>50</itunes:episode><itunes:summary>Connect with Natalie
Visit the https://www.markasquith.com/ (website)
Connect on https://twitter.com/HotContentUK (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 49 - Using podcast trailers to boost listener numbers</title><itunes:title>Using podcast trailers to boost listener numbers</itunes:title><description>About Mark  Mark is the CEO and co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy and Rebel Base Studios.
 Mark&apos;s One Hot Thing...   Using podcast trailers to boost listener numbers
  Connect with Mark  Visit the https://www.markasquith.com/ (website)
 Connect on https://twitter.com/MrAsquith (Twitter)
  </description><content:encoded><![CDATA[<h3><strong>About Mark</strong></h3> <div class="col-half fl"> <p>Mark is the CEO and co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy and Rebel Base Studios.</p> <h3>Mark's One Hot Thing...</h3> <ul> <li><span data-sheets-value= "{"1":2,"2":"Using podcast trailers to boost listener numbers"}" data-sheets-userformat= "{"2":13121,"3":{"1":0},"9":0,"11":4,"12":0,"15":"Open Sans","16":10}"> Using podcast trailers to boost listener numbers</span></li> </ul> <h3>Connect with Mark</h3> <ul> <li>Visit the <a href="https://www.markasquith.com/" target= "_blank" rel= "noopener noreferrer"><strong>website</strong></a></li> <li>Connect on <a href="https://twitter.com/MrAsquith" target= "_blank" rel= "noopener noreferrer"><strong>Twitter</strong></a></li> </ul> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-49-using-podcast-trailers-to-boost-listener-numbers]]></link><guid isPermaLink="false">d60aa73c803744aab879ce24fc1481dd</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 17 Sep 2019 06:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/46668820-af76-4a96-ad1f-43a4f16c59c4/oht_mark_asquith_mixdown.mp3" length="25333174" type="audio/mpeg"/><itunes:duration>17:35</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>49</itunes:episode><itunes:summary>About Mark  Mark is the CEO and co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy and Rebel Base Studios.
 Mark&apos;s One Hot Thing...   Using podcast trailers to boost listener numbers
  Connect with Mark  Visit the https://www.markasquith.com/ (website)
 Connect on https://twitter.com/MrAsquith (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 48 - Using surveys to create the type of content people want (and make more sales!)</title><itunes:title>Using surveys to create the type of content people want (and make more sales!)</itunes:title><description>About Rob &amp; Kennedy  Rob and Kennedy are the most unlikely entrepreneurs you&apos;ll ever meet. With hair styles straight out of a comic book and backgrounds in psychology, hypnosis, and showbiz, Rob and Kennedy don’t immediately strike you as typical entrepreneurs. But these guys have an uncanny knack for building successful businesses with riotous email marketing.
 Rob &amp; Kennedy&apos;s One Hot Thing...  Using surveys to create the type of content that people actually want (AND make more sales)
  Connect with Rob &amp; Kennedy  Visit the https://www.responsesuite.com/ (website)
 Connect on https://twitter.com/ResponseSuite (Twitter)
  </description><content:encoded><![CDATA[<h3><strong>About Rob & Kennedy</strong></h3> <div class="col-half fl"> <p>Rob and Kennedy are the most unlikely entrepreneurs you'll ever meet. With hair styles straight out of a comic book and backgrounds in psychology, hypnosis, and showbiz, Rob and Kennedy don’t immediately strike you as typical entrepreneurs. But these guys have an uncanny knack for building successful businesses with riotous email marketing.</p> <h3>Rob & Kennedy's One Hot Thing...</h3> <ul> <li>Using surveys to create the type of content that people actually want (AND make more sales)</li> </ul> <h3>Connect with Rob & Kennedy</h3> <ul> <li>Visit the <a href="https://www.responsesuite.com/" target= "_blank" rel= "noopener noreferrer"><strong>website</strong></a></li> <li>Connect on <a href="https://twitter.com/ResponseSuite" target="_blank" rel= "noopener noreferrer"><strong>Twitter</strong></a></li> </ul> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-48-using-surveys-to-create-the-type-of-content-people-want-and-make-more-sales]]></link><guid isPermaLink="false">ae780345cf50457aa2e9c2d8d053b5ce</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 03 Sep 2019 08:20:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/25ab2316-465c-40d1-a06c-cd8406899c58/oht_-_rob_and_kennedy_mixdown.mp3" length="44421664" type="audio/mpeg"/><itunes:duration>30:50</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>48</itunes:episode><itunes:summary>About Rob &amp; Kennedy  Rob and Kennedy are the most unlikely entrepreneurs you&apos;ll ever meet. With hair styles straight out of a comic book and backgrounds in psychology, hypnosis, and showbiz, Rob and Kennedy don’t immediately strike you as typical entrepreneurs. But these guys have an uncanny knack for building successful businesses with riotous email marketing.
 Rob &amp; Kennedy&apos;s One Hot Thing...  Using surveys to create the type of content that people actually want (AND make more sales)
  Connect with Rob &amp; Kennedy  Visit the https://www.responsesuite.com/ (website)
 Connect on https://twitter.com/ResponseSuite (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 47 - The thriller, filler, spiller formula for creating binge worthy video!</title><itunes:title>The thriller, filler, spiller formula for creating binge worthy video!</itunes:title><description>About Holly  Holly empowers modern online entrepreneurs to go from confused to confident and from fearful to fearless on both sides of the camera.
 She teaches them the skills they need to create not just videos, but Business Cinema™ Video with a plan, a purpose, a strategy and a system. Not just creating video for the sake of creating video, but creating videos that actually move your business forward.
 Holly started her career video production in 2008 as a Camera Operator, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker and many others.
 Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom.
 Holly&apos;s One Hot Thing...  The thriller, filler, spiller formula for creating binge worthy video!
  Connect with Holly  Visit her https://www.hollygstudios.com/ (website)
 Connect with her on Twitter
  </description><content:encoded><![CDATA[<h3><strong>About Holly</strong></h3> <div class="col-half fl"> <p>Holly empowers modern online entrepreneurs to go from confused to confident and from fearful to fearless on both sides of the camera.</p> <p>She teaches them the skills they need to create not just videos, but Business Cinema™ Video with a plan, a purpose, a strategy and a system. Not just creating video for the sake of creating video, but creating videos that actually move your business forward.</p> <p>Holly started her career video production in 2008 as a Camera Operator, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker and many others.</p> <p>Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom.</p> <h3>Holly's One Hot Thing...</h3> <ul> <li>The thriller, filler, spiller formula for creating binge worthy video!</li> </ul> <h3>Connect with Holly</h3> <ul> <li>Visit her <a href="https://www.hollygstudios.com/" target= "_blank" rel= "noopener noreferrer"><strong>website</strong></a></li> <li>Connect with her on <a href= "https://twitter.com/hollygstudios" target="_blank" rel= "noopener noreferrer"><strong>Twitter</strong></a></li> </ul> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-47-the-thriller-filler-spiller-formula-for-creating-binge-worthy-video]]></link><guid isPermaLink="false">95d91edf7854435cbbdce076e6391e45</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 06 Aug 2019 06:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/83680f77-3323-4fd0-951d-b601e98a0006/oht_holly_gillen_mixdown.mp3" length="31395976" type="audio/mpeg"/><itunes:duration>21:48</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>47</itunes:episode><itunes:summary>About Holly  Holly empowers modern online entrepreneurs to go from confused to confident and from fearful to fearless on both sides of the camera.
 She teaches them the skills they need to create not just videos, but Business Cinema™ Video with a plan, a purpose, a strategy and a system. Not just creating video for the sake of creating video, but creating videos that actually move your business forward.
 Holly started her career video production in 2008 as a Camera Operator, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker and many others.
 Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom.
 Holly&apos;s One Hot Thing...  The thriller, filler, spiller formula for creating binge worthy video!
  Connect with Holly  Visit her https://www.hollygstudios.com/ (website)
 Connect with her on Twitter</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 46 - A content calendar to get you creating epic content consistently</title><itunes:title>A content calendar to get creating you creating epic content consistently</itunes:title><description>About Christy
  Christy Lingo is a Professional Organiser in Columbus, Ohio, working with overwhelmed mums to create order and make a bit more time for self-care - she generally helps people to get more done in less time.
 Christy is the host of  Cocktails and Containers, a podcast dedicated to 2 of her favourite things...organising tips and cocktail recipes. She&apos;s also the author of https://amzn.to/2RBcrFc (101 Clutter Free Gifts: And Why You Want Them) and has also been featured as an organising expert on http://myfox28columbus.com/good-day-columbus (Good Day Columbus) and http://nbc4i.com/category/daytime/ (Daytime Columbus) as well as the https://www.simplyborganized.com/category/podcast/ (This Organized Life,) Super Organizer Show and Momcast podcasts.
 Christy&apos;s One Hot Thing...  A content calendar to get creating you creating epic content consistently
  Connect with Christy  Visit her website
  </description><content:encoded><![CDATA[<p><strong>About Christy</strong></p> <div class="col-half fl"> <p>Christy Lingo is a Professional Organiser in Columbus, Ohio, working with overwhelmed mums to create order and make a bit more time for self-care - she generally helps people to get more done in less time.</p> <p>Christy is the host of <em><a href= "https://itunes.apple.com/us/podcast/cocktails-and-containers/id1434218167"> Cocktails and Containers</a></em>, a podcast dedicated to 2 of her favourite things...organising tips and cocktail recipes. She's also the author of <em><a href="https://amzn.to/2RBcrFc">101 Clutter Free Gifts: And Why You Want Them</a></em> and has also been featured as an organising expert on <a class= "x-el x-el-a px_-overflow-wrap-break-word px_-fs-16 px_-fw-400 px_-c-rgb191__90__0 px_-text-decoration-underline px_-d-inline px_-cursor-pointer px_-ff-_Roboto___arial__sans-serif px__hover-c-rgb172__81__0 _mdpx_-fs-16 _lgpx_-fs-16 x-d-ux" href="http://myfox28columbus.com/good-day-columbus" rel="">Good Day Columbus</a> and <a class= "x-el x-el-a px_-overflow-wrap-break-word px_-fs-16 px_-fw-400 px_-c-rgb191__90__0 px_-text-decoration-underline px_-d-inline px_-cursor-pointer px_-ff-_Roboto___arial__sans-serif px__hover-c-rgb172__81__0 _mdpx_-fs-16 _lgpx_-fs-16 x-d-ux" href="http://nbc4i.com/category/daytime/" rel="">Daytime Columbus</a> as well as the <a class= "x-el x-el-a px_-overflow-wrap-break-word px_-fs-16 px_-fw-400 px_-c-rgb191__90__0 px_-text-decoration-underline px_-d-inline px_-cursor-pointer px_-ff-_Roboto___arial__sans-serif px__hover-c-rgb172__81__0 _mdpx_-fs-16 _lgpx_-fs-16 x-d-ux" href="https://www.simplyborganized.com/category/podcast/" rel= "">This Organized Life,</a> <a class= "x-el x-el-a px_-overflow-wrap-break-word px_-fs-16 px_-fw-400 px_-c-rgb191__90__0 px_-text-decoration-underline px_-d-inline px_-cursor-pointer px_-ff-_Roboto___arial__sans-serif px__hover-c-rgb172__81__0 _mdpx_-fs-16 _lgpx_-fs-16 x-d-ux" href= "https://www.stitcher.com/podcast/the-open-mic-network/the-super-organizer-show" rel="">Super Organizer Show</a> and <a href= "http://momcastshow.com/">Momcast</a> podcasts.</p> <h3>Christy's One Hot Thing...</h3> <ul> <li>A content calendar to get creating you creating epic content consistently</li> </ul> <h3>Connect with Christy</h3> <ul> <li>Visit her <a href= "https://www.simplesolutionsorganizing.com/" target="_blank" rel= "noopener"><strong>website</strong></a></li> </ul> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-46-a-content-calendar-to-get-you-creating-epic-content-consistently]]></link><guid isPermaLink="false">b1f21b607aa9400a914b4094745032cd</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 23 Jul 2019 08:56:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/c4d00978-d4f8-40b3-8534-dabf399febc0/oht_chrissy_mixdown.mp3" length="57631614" type="audio/mpeg"/><itunes:duration>40:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>46</itunes:episode><itunes:summary>About Christy
  Christy Lingo is a Professional Organiser in Columbus, Ohio, working with overwhelmed mums to create order and make a bit more time for self-care - she generally helps people to get more done in less time.
 Christy is the host of  Cocktails and Containers, a podcast dedicated to 2 of her favourite things...organising tips and cocktail recipes. She&apos;s also the author of https://amzn.to/2RBcrFc (101 Clutter Free Gifts: And Why You Want Them) and has also been featured as an organising expert on http://myfox28columbus.com/good-day-columbus (Good Day Columbus) and http://nbc4i.com/category/daytime/ (Daytime Columbus) as well as the https://www.simplyborganized.com/category/podcast/ (This Organized Life,) Super Organizer Show and Momcast podcasts.
 Christy&apos;s One Hot Thing...  A content calendar to get creating you creating epic content consistently
  Connect with Christy  Visit her website</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 45 - Creating email newsletters people WAIT for</title><itunes:title>Creating email newsletters people WAIT for</itunes:title><description>About Ann  Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
 Ann&apos;s One Hot Thing...  Creating email newsletters people WAIT for
  Connect with Ann  Visit her https://annhandley.com/ (website)
 Sign up for Ann&apos;s extremely popular newsletter, Total ANNarchy
 Connect with her Twitter
  </description><content:encoded><![CDATA[<h3><strong>About Ann</strong></h3> <div class="col-half fl"> <p>Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.</p> <h3>Ann's One Hot Thing...</h3> <ul> <li>Creating email newsletters people WAIT for</li> </ul> <h3>Connect with Ann</h3> <ul> <li>Visit her <a href="https://annhandley.com/" target= "_blank" rel= "noopener noreferrer"><strong>website</strong></a></li> <li>Sign up for Ann's extremely popular newsletter, <a href= "http://annhandley.com/newsletter/" target="_blank" rel= "noopener noreferrer"><strong>Total ANNarchy</strong></a></li> <li>Connect with her <a href= "https://twitter.com/MarketingProfs" target="_blank" rel= "noopener noreferrer"><strong>Twitter</strong></a></li> </ul> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-45-creating-email-newsletters-people-wait-for]]></link><guid isPermaLink="false">db1b6799f3c843ff912876023b88e2c5</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 09 Jul 2019 06:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6a43579a-b5ee-4f57-b595-908f45280a6e/oht_ann_handley_mixdown.mp3" length="34251286" type="audio/mpeg"/><itunes:duration>23:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><itunes:summary>About Ann  Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
 Ann&apos;s One Hot Thing...  Creating email newsletters people WAIT for
  Connect with Ann  Visit her https://annhandley.com/ (website)
 Sign up for Ann&apos;s extremely popular newsletter, Total ANNarchy
 Connect with her Twitter</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 44 - How to get more new viewers to watch your videos longer</title><itunes:title>How to get more new viewers to watch your videos longer</itunes:title><description>About Tim  Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.
 Tim&apos;s One Hot Thing...  How To Get More New Viewers To Watch Your Videos Longer
  Connect with Tim   Visit his https://videocreators.com/ (website)
 On https://twitter.com/timschmoyer (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Tim</strong></h3> <div class="col-half fl"> <p>Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.</p> <h3>Tim's One Hot Thing...</h3> <ul> <li>How To Get More New Viewers To Watch Your Videos Longer</li> </ul> <h3>Connect with Tim</h3> </div> <ul> <li>Visit his <a href="https://videocreators.com/" target="_blank" rel="noopener"><strong>website</strong></a></li> <li>On <a href="https://twitter.com/timschmoyer" target="_blank" rel="noopener"><strong>Twitter</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-44-how-to-get-more-new-viewers-to-watch-your-videos-longer]]></link><guid isPermaLink="false">de234b1c76654d0b852e3ac473a95fa7</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 25 Jun 2019 07:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/f092b3a7-b166-494f-8115-e3194438ef07/oht_tim_mixdown.mp3" length="35046916" type="audio/mpeg"/><itunes:duration>24:20</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>44</itunes:episode><itunes:summary>About Tim  Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children.
 Tim&apos;s One Hot Thing...  How To Get More New Viewers To Watch Your Videos Longer
  Connect with Tim   Visit his https://videocreators.com/ (website)
 On https://twitter.com/timschmoyer (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 43 - Increase productivity with these repurposing &amp; outsourcing hacks</title><itunes:title>Increase productivity with these repurposing &amp; outsourcing hacks</itunes:title><description>About Chris  Chris helps entrepreneurs become the go-to leaders in their industries; building profitable, sustainable business around them and those they want to serve.
 He’s a highly sought after international keynote speaker, a trusted business mentor, blogger and podcaster, and the author of the bestselling &apos;Virtual Freedom&apos; (which has 1,000+ 5-star reviews on Amazon) and more recently, &apos;Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business&apos;.
 Chris&apos;s One Hot Thing...  Increase productivity with these repurposing &amp; outsourcing hacks
  Connect with Chris   Visit his website
 Visit the https://youpreneur.com (Youpreneur website)
 On https://twitter.com/ChrisDucker (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Chris</strong></h3> <div class="col-half fl"> <p>Chris helps entrepreneurs become the go-to leaders in their industries; building profitable, sustainable business around them and those they want to serve.</p> <p>He’s a highly sought after international keynote speaker, a trusted business mentor, blogger and podcaster, and the author of the bestselling 'Virtual Freedom' (which has 1,000+ 5-star reviews on Amazon) and more recently, 'Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business'.</p> <h3>Chris's One Hot Thing...</h3> <ul> <li>Increase productivity with these repurposing & outsourcing hacks</li> </ul> <h3>Connect with Chris</h3> </div> <ul> <li>Visit his <strong><a href= "https://www.chrisducker.com/">website</a></strong></li> <li>Visit the <a href="https://youpreneur.com" target="_blank" rel= "noopener">Youpreneur website</a></li> <li>On <a href="https://twitter.com/ChrisDucker" target="_blank" rel="noopener">Twitter</a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-43-increase-productivity-with-these-repurposing-outsourcing-hacks]]></link><guid isPermaLink="false">723d1398ab90416a919efbb2c4e6175d</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 11 Jun 2019 06:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/0111e7e6-45d2-4850-9ffc-e9bc74d1d7a0/oht_-_chris_ducker.mp3" length="28250938" type="audio/mpeg"/><itunes:duration>19:37</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>43</itunes:episode><itunes:summary>About Chris  Chris helps entrepreneurs become the go-to leaders in their industries; building profitable, sustainable business around them and those they want to serve.
 He’s a highly sought after international keynote speaker, a trusted business mentor, blogger and podcaster, and the author of the bestselling &apos;Virtual Freedom&apos; (which has 1,000+ 5-star reviews on Amazon) and more recently, &apos;Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business&apos;.
 Chris&apos;s One Hot Thing...  Increase productivity with these repurposing &amp; outsourcing hacks
  Connect with Chris   Visit his website
 Visit the https://youpreneur.com (Youpreneur website)
 On https://twitter.com/ChrisDucker (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 42 - Segment your audience 3 ways for more sales</title><itunes:title>Segment your audience 3 ways for more sales</itunes:title><description>About Callie  Callie is one half of The Membership Guyswhich teaches entrepreneurs and small business owners just like you to create successful membership sites which earn 5 - 7 figures a year in recurring revenue.
  Callie&apos;s One Hot Thing...  Segment your audience 3 ways for more sales
  Connect with Callie  Visit the https://www.themembershipguys.com (website)
 On https://twitter.com/membershipguys (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Callie</strong></h3> <div class="col-half fl"> <p>Callie is one half of <a data-wplink-edit="true">The Membership Guys</a>which teaches entrepreneurs and small business owners just like you to create successful membership sites which earn 5 - 7 figures a year in recurring revenue.</p> </div> <h3>Callie's One Hot Thing...</h3> <ul> <li>Segment your audience 3 ways for more sales</li> </ul> <h3>Connect with Callie</h3> <ul> <li>Visit the <a href="https://www.themembershipguys.com" target="_blank" rel="noopener"><strong>website</strong></a></li> <li>On <a href="https://twitter.com/membershipguys" target="_blank" rel= "noopener"><strong>Twit</strong><strong>t</strong><strong>er</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-42-segment-your-audience-3-ways-for-more-sales]]></link><guid isPermaLink="false">996f626b7e1546208abba163f8f9da0b</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Sun, 26 May 2019 06:01:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/ff694adb-8f1b-42f9-b4be-3cbc8ae00815/callie_oht_.mp3" length="26290808" type="audio/mpeg"/><itunes:duration>18:15</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>42</itunes:episode><itunes:summary>About Callie  Callie is one half of The Membership Guyswhich teaches entrepreneurs and small business owners just like you to create successful membership sites which earn 5 - 7 figures a year in recurring revenue.
  Callie&apos;s One Hot Thing...  Segment your audience 3 ways for more sales
  Connect with Callie  Visit the https://www.themembershipguys.com (website)
 On https://twitter.com/membershipguys (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 41 - The best tools for choosing video topics your audience are interested in</title><itunes:title>The best tools for choosing video topics your audience are interested in</itunes:title><description>About Antoine Antoine is a recognised expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national &amp; international conferences. Antoines&apos;s One Hot Thing...  The best tools for choosing video topics your audience are interested in
  Connect with Antoine  Visit his https://www.antoinedupont.com/ (website)
 Visit his YouTube channel
 On https://twitter.com/adupont65 (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Antoine</strong></h3> <div>Antoine is a recognised expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences.</div> <h3>Antoines's One Hot Thing...</h3> <ul> <li>The best tools for choosing video topics your audience are interested in</li> </ul> <h3>Connect with Antoine</h3> <ul> <li>Visit his <a href="https://www.antoinedupont.com/" target= "_blank" rel="noopener"><strong>website</strong></a></li> <li>Visit his <a href= "https://www.youtube.com/user/adupont9999" target="_blank" rel= "noopener"><strong>YouTube channel</strong></a></li> <li>On <a href="https://twitter.com/adupont65" target="_blank" rel= "noopener"><strong>Twitter</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-41-the-best-tools-for-choosing-video-topics-your-audience-are-interested-in]]></link><guid isPermaLink="false">d47c2f91845f4b2c89a0cb33472908a0</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 09 May 2019 12:25:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/3b3c0472-7dfa-4a53-93ad-8a0527366509/oht_antoine_mixdown.mp3" length="44646634" type="audio/mpeg"/><itunes:duration>31:00</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><itunes:summary>About Antoine Antoine is a recognised expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national &amp; international conferences. Antoines&apos;s One Hot Thing...  The best tools for choosing video topics your audience are interested in
  Connect with Antoine  Visit his https://www.antoinedupont.com/ (website)
 Visit his YouTube channel
 On https://twitter.com/adupont65 (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 40 - Get people hooked on your videos with the Video Engagement Formula</title><itunes:title>Get people hooked on your videos with the Video Engagement Formula</itunes:title><description>About Salma Salma Jafri is a YouTube Certified Video Content Strategist and an internationally acclaimed speaker. She is the Founder of the 90 Day Video Content Plan.   She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”. Salma&apos;s One Hot Thing...  Get people hooked on your videos with the Video Engagement Timeline (or VET Formula)
  Connect with Salma  Visit her https://www.salmajafri.com/ (website)
 Visit her http://www.youtube.com/salmajafri76 (YouTube channel)
 On http://www.twitter.com/salmajafri (Twitter)
 On http://www.instagram.com/salmajafri (Instagram)
 </description><content:encoded><![CDATA[<h3><strong>About Salma</strong></h3> <div>Salma Jafri is a YouTube Certified Video Content Strategist and an internationally acclaimed speaker. She is the Founder of the 90 Day Video Content Plan.</div> <div> </div> <div>She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”.</div> <h3>Salma's One Hot Thing...</h3> <ul> <li>Get people hooked on your videos with the Video Engagement Timeline (or VET Formula)</li> </ul> <h3>Connect with Salma</h3> <ul> <li>Visit her <a href="https://www.salmajafri.com/" target= "_blank" rel="noopener"><strong>website</strong></a></li> <li>Visit her <strong><a href="http://www.youtube.com/salmajafri76" target="_blank" rel="noopener">YouTube channel</a></strong></li> <li>On <a href="http://www.twitter.com/salmajafri" target="_blank" rel="noopener"><strong>Twitter</strong></a></li> <li>On <strong><a href="http://www.instagram.com/salmajafri" target="_blank" rel="noopener">Instagram</a></strong></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-40-get-people-hooked-on-your-videos-with-the-video-engagement-formula]]></link><guid isPermaLink="false">b64e4703b5204c9f80c9f306e7939ce6</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 29 Apr 2019 06:28:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/eb0b71fc-a15b-4d39-86bd-53a36a5c225f/oht_-_salma_jafri.mp3" length="35868858" type="audio/mpeg"/><itunes:duration>24:54</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><itunes:summary>About Salma Salma Jafri is a YouTube Certified Video Content Strategist and an internationally acclaimed speaker. She is the Founder of the 90 Day Video Content Plan.   She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”. Salma&apos;s One Hot Thing...  Get people hooked on your videos with the Video Engagement Timeline (or VET Formula)
  Connect with Salma  Visit her https://www.salmajafri.com/ (website)
 Visit her http://www.youtube.com/salmajafri76 (YouTube channel)
 On http://www.twitter.com/salmajafri (Twitter)
 On http://www.instagram.com/salmajafri (Instagram)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 39 - Raise anticipation to win more deals, faster at higher rates</title><itunes:title>Raise anticipation to win more deals, faster at higher rates</itunes:title><description>About Andrew Andrew Davis is a best-selling author and keynote speaker and is recognised as one of the industry&apos;s &quot;Jaw-Dropping Marketing Speakers.&quot; Andrew is a mainstay on global marketing influencer lists and has built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
 Andrew&apos;s One Hot Thing...  Raise anticipation to win more deals, faster at higher rates
  Connect with Andrew  Visit his https://www.akadrewdavis.com/ (website)
 On https://www.linkedin.com/in/drewdavishere/ (LinkedIn)
 On https://twitter.com/DrewDavisHere (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Andrew</strong></h3> <p>Andrew Davis is a best-selling author and keynote speaker and is recognised as one of the industry's "Jaw-Dropping Marketing Speakers." Andrew is a mainstay on global marketing influencer lists and has built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.</p> <h3>Andrew's One Hot Thing...</h3> <ul> <li>Raise anticipation to win more deals, faster at higher rates</li> </ul> <h3>Connect with Andrew</h3> <ul> <li>Visit his <a href="https://www.akadrewdavis.com/" target= "_blank" rel="noopener"><strong>website</strong></a></li> <li>On <a href="https://www.linkedin.com/in/drewdavishere/" target= "_blank" rel="noopener"><strong>LinkedIn</strong></a></li> <li>On <strong><a href="https://twitter.com/DrewDavisHere" target= "_blank" rel="noopener">Twitter</a></strong></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-39-raise-anticipation-to-win-more-deals-faster-at-higher-rates]]></link><guid isPermaLink="false">c9ee76b38545496dba00710964d98d70</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 12 Apr 2019 09:59:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/f5ff999d-dc49-4f46-ae2d-648045730894/oht_drew_mixdown.mp3" length="44339715" type="audio/mpeg"/><itunes:duration>30:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>39</itunes:episode><itunes:summary>About Andrew Andrew Davis is a best-selling author and keynote speaker and is recognised as one of the industry&apos;s &quot;Jaw-Dropping Marketing Speakers.&quot; Andrew is a mainstay on global marketing influencer lists and has built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
 Andrew&apos;s One Hot Thing...  Raise anticipation to win more deals, faster at higher rates
  Connect with Andrew  Visit his https://www.akadrewdavis.com/ (website)
 On https://www.linkedin.com/in/drewdavishere/ (LinkedIn)
 On https://twitter.com/DrewDavisHere (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 38 - Get amazing podcast guests with Teresa Heath-Wareing</title><itunes:title>Get amazing podcast guests with Teresa Heath-Wareing</itunes:title><description>About Teresa Teresa Heath Wareing is one of the UK’s leading experts on social media marketing, working with people to address their social media challenges and give them ideas to help them improve their online presence.
 Her blogs have been featured on various well known social media websites and she’s the author of a book entitled &apos;Social Media Marketing for Small Businesses&apos;
 As well as working for international brands she’s an international speaker… and in her spare time she likes to drink tea.. and by tea she means gin.
 Teresa&apos;s One Hot Thing...  Getting AMAZING podcast guests on your show (and Teresa really does this!!!)
  Connect with Teresa  Visit her https://teresaheathwareing.com/ (website)
 Listen to Teresa&apos;s podcast
 On https://twitter.com/theathwareing (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Teresa</strong></h3> <p>Teresa Heath Wareing is one of the UK’s leading experts on social media marketing, working with people to address their social media challenges and give them ideas to help them improve their online presence.</p> <p>Her blogs have been featured on various well known social media websites and she’s the author of a book entitled 'Social Media Marketing for Small Businesses'</p> <p>As well as working for international brands she’s an international speaker… and in her spare time she likes to drink tea.. and by tea she means gin.</p> <h3>Teresa's One Hot Thing...</h3> <ul> <li>Getting AMAZING podcast guests on your show (and Teresa really does this!!!)</li> </ul> <h3>Connect with Teresa</h3> <ul> <li>Visit her <a href="https://teresaheathwareing.com/" target="_blank" rel="noopener"><strong>website</strong></a></li> <li>Listen to <a href= "https://teresaheathwareing.com/teresa-heath-wareing-podcast/" target="_blank" rel="noopener"><strong>Teresa's podcast</strong></a></li> <li>On <a href="https://twitter.com/theathwareing" target="_blank" rel="noopener"><strong>Twitter</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-38-get-amazing-podcast-guests-with-teresa-heath-wareing]]></link><guid isPermaLink="false">f728b445f5864d35b48788afb920bfd2</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 02 Apr 2019 07:00:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/84b92f2a-5482-4a10-94ac-a50491d5408a/one_hot_thing_-_teresa_heath-waring_fixedmixdown.mp3" length="31486202" type="audio/mpeg"/><itunes:duration>21:52</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><itunes:summary>About Teresa Teresa Heath Wareing is one of the UK’s leading experts on social media marketing, working with people to address their social media challenges and give them ideas to help them improve their online presence.
 Her blogs have been featured on various well known social media websites and she’s the author of a book entitled &apos;Social Media Marketing for Small Businesses&apos;
 As well as working for international brands she’s an international speaker… and in her spare time she likes to drink tea.. and by tea she means gin.
 Teresa&apos;s One Hot Thing...  Getting AMAZING podcast guests on your show (and Teresa really does this!!!)
  Connect with Teresa  Visit her https://teresaheathwareing.com/ (website)
 Listen to Teresa&apos;s podcast
 On https://twitter.com/theathwareing (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 37 - Talking with your audience, not at them with Brian Fanzo</title><itunes:title>Talking with your audience, not at them with Brian Fanzo</itunes:title><description>About Brian Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the millennial and generation z consumers.
 He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of https://www.isocialfanz.com/ (iSocialFanz)which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP.
 A proud pager-wearing millennial and Dad of three girls, Brian hosts two podcasts (FOMOFanz&amp; SMACtalk), has traveled to over 70 countries and has spoken at many of the worlds largest events including SXSW, Social Media Marketing World, CES, Mobile World Congress.
 Brian&apos;s One Hot Thing...  Talking with your audience, not at them
  Connect with Brian  Visit his https://www.isocialfanz.com/ (website)
 Listen to FOMOFanz
 Listen to the Just Try This podcast
 On https://twitter.com/iSocialFanz (Twitter)
 </description><content:encoded><![CDATA[<h3><strong>About Brian</strong></h3> <p dir="ltr">Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the millennial and generation z consumers.</p> <p dir="ltr">He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of <a href="https://www.isocialfanz.com/">iSocialFanz</a>which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP.</p> <p dir="ltr">A proud pager-wearing millennial and Dad of three girls, Brian hosts two podcasts (<a href= "https://www.isocialfanz.com/fomofanz">FOMOFanz</a>& SMACtalk), has traveled to over 70 countries and has spoken at many of the worlds largest events including SXSW, Social Media Marketing World, CES, Mobile World Congress.</p> <h3>Brian's One Hot Thing...</h3> <ul> <li>Talking <em>with </em>your audience, not <em>at </em>them</li> </ul> <h3>Connect with Brian</h3> <ul> <li>Visit his <a href="https://www.isocialfanz.com/" target= "_blank" rel="noopener"><strong>website</strong></a></li> <li>Listen to <strong><a href= "https://www.isocialfanz.com/fomofanz/" target="_blank" rel= "noopener">FOMOFanz</a></strong></li> <li>Listen to the <a href= "https://itunes.apple.com/us/podcast/just-try-this/id1450497867?mt=2" target="_blank" rel="noopener"><strong>Just Try This podcast</strong></a></li> <li>On <strong><a href="https://twitter.com/iSocialFanz" target= "_blank" rel="noopener">Twitter</a></strong></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-37-talking-with-your-audience-not-at-them-with-brian-fanzo]]></link><guid isPermaLink="false">262f38a3b6b1465d949bdf19982f076a</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 11 Mar 2019 13:43:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/4afc63f2-4235-4ad9-b409-b1f538f05f71/brian_fanzo_mixdown1.mp3" length="27639528" type="audio/mpeg"/><itunes:duration>28:47</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>37</itunes:episode><itunes:summary>About Brian Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the millennial and generation z consumers.
 He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of https://www.isocialfanz.com/ (iSocialFanz)which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP.
 A proud pager-wearing millennial and Dad of three girls, Brian hosts two podcasts (FOMOFanz&amp; SMACtalk), has traveled to over 70 countries and has spoken at many of the worlds largest events including SXSW, Social Media Marketing World, CES, Mobile World Congress.
 Brian&apos;s One Hot Thing...  Talking with your audience, not at them
  Connect with Brian  Visit his https://www.isocialfanz.com/ (website)
 Listen to FOMOFanz
 Listen to the Just Try This podcast
 On https://twitter.com/iSocialFanz (Twitter)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 36 - Get huge engagement on social media using grenade posts with Janet Murray</title><itunes:title>Get huge engagement on social media using grenade posts with Janet Murray</itunes:title><description>About Janet  Over the past five years Janet has built a successful blog, podcast, email list and a large social media following. She&apos;s also been featured in dozens of national newspapers and magazines, and on radio and TV (and written a  bookto help other people do the same) and spoken at high-profile events – both in the UK and abroad. This has helped her build a six figure business with multiple streams of income.
 Now Janet uses her experience to help small business owners like you get better at marketing so you can make money – primarily through her membership community. You can also hire her as a consultant, media trainer and a speaker.
  Janet&apos;s One Hot Thing...  The &apos;Grenade Post&apos; - When you quite deliberately go onto social media and post about a topic that you know will divide people. You know it’ll get people talking, get conversation going, and will probably have people arguing in the comments below the post!
  Connect with Janet  Visit her https://www.janetmurray.co.uk/ (website)
 Listen to Janet&apos;s podcast
 On https://www.linkedin.com/in/janet-murray74/ (LinkedIn)
   
</description><content:encoded><![CDATA[<h3><strong>About Janet</strong></h3> <div class="one-half first"> <p>Over the past five years Janet has built a <a href= "https://www.janetmurray.co.uk/category/blog/">successful blog</a>, <a href= "https://www.janetmurray.co.uk/category/podcast/">podcast</a>, email list and a large social media following. She's also been featured in dozens of national newspapers and magazines, and on radio and TV (and written a <a href= "https://www.janetmurray.co.uk/your-press-release-is-breaking-my-heart/"> book</a>to help other people do the same) and spoken at high-profile events – both in the UK and abroad. This has helped her build a six figure business with multiple streams of income.</p> <p>Now Janet uses her experience to help small business owners like you get better at marketing so you can make money – primarily through her <a href= "https://www.janetmurray.co.uk/membership/">membership community.</a> You can also hire her as a <a href= "https://www.janetmurray.co.uk/coaching-and-consultancy/">consultant</a>, media trainer and a <a href= "https://www.janetmurray.co.uk/speaking/">speaker</a>.</p> </div> <h3>Janet's One Hot Thing...</h3> <ul> <li>The 'Grenade Post' - When you quite deliberately go onto social media and post about a topic that you know will divide people. You know it’ll get people talking, get conversation going, and will probably have people arguing in the comments below the post!</li> </ul> <h3>Connect with Janet</h3> <ul> <li>Visit her <a href="https://www.janetmurray.co.uk/" target= "_blank" rel="noopener"><strong>website</strong></a></li> <li>Listen to <a href= "https://www.janetmurray.co.uk/category/podcast/" target="_blank" rel="noopener">Janet's podcast</a></li> <li>On <a href="https://www.linkedin.com/in/janet-murray74/" target="_blank" rel="noopener"><strong>LinkedIn</strong></a></li> </ul> <p> </p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-36-get-huge-engagement-on-social-media-using-grenade-posts-with-janet-murray]]></link><guid isPermaLink="false">b79521d95fe44aa686130a842b73f8fe</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 26 Feb 2019 10:35:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/8ddea330-4ad1-400b-9f07-e652b65d8e19/one_hot_thing_-_janet_murray_mixdown.mp3" length="28058989" type="audio/mpeg"/><itunes:duration>29:13</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>36</itunes:episode><itunes:summary>About Janet  Over the past five years Janet has built a successful blog, podcast, email list and a large social media following. She&apos;s also been featured in dozens of national newspapers and magazines, and on radio and TV (and written a  bookto help other people do the same) and spoken at high-profile events – both in the UK and abroad. This has helped her build a six figure business with multiple streams of income.
 Now Janet uses her experience to help small business owners like you get better at marketing so you can make money – primarily through her membership community. You can also hire her as a consultant, media trainer and a speaker.
  Janet&apos;s One Hot Thing...  The &apos;Grenade Post&apos; - When you quite deliberately go onto social media and post about a topic that you know will divide people. You know it’ll get people talking, get conversation going, and will probably have people arguing in the comments below the post!
  Connect with Janet  Visit her https://www.janetmurray.co.uk/ (website)
 Listen to Janet&apos;s podcast
 On https://www.linkedin.com/in/janet-murray74/ (LinkedIn)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 35 - How to get more reach on your content with chatbots with Kelly Noble Mirabella</title><itunes:title>How to get more reach on your content with chatbots with Kelly Noble Mirabella</itunes:title><description>About Kelly With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and presentations. Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials. I chat to Kelly about...  How to get started with chatbots
 Her top 4 ways to use chatbots as a business
 How chatbots can increase your reach and engagement on your content
 The crucial chatbot/email marketing link
 Kelly&apos;s top tools for working with chatbots
  Connect with Kelly  Visit her website
 On Twitter
 On LinkedIn
 </description><content:encoded><![CDATA[<h3><strong>About Kelly</strong></h3> <div>With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and presentations. Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials.</div> <h3>I chat to Kelly about...</h3> <ul> <li>How to get started with chatbots</li> <li>Her top 4 ways to use chatbots as a business</li> <li>How chatbots can increase your reach and engagement on your content</li> <li>The crucial chatbot/email marketing link</li> <li>Kelly's top tools for working with chatbots</li> </ul> <h3>Connect with Kelly</h3> <ul> <li>Visit her <a href= "https://stellarmediamarketing.com/company/about-us/"><strong>website</strong></a></li> <li>On <a href= "https://twitter.com/Stellar247"><strong>Twitter</strong></a></li> <li>On <a href= "https://www.linkedin.com/in/kellymirabella/"><strong>LinkedIn</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-35-how-to-get-more-reach-on-your-content-with-chatbots-with-kelly-noble-mirabella]]></link><guid isPermaLink="false">64f332e09a624b1a8bb326dd392fe9fc</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Tue, 11 Dec 2018 13:33:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/fa20d63b-f3a8-4cf4-8afa-3915d5105cac/knm_podcast.mp3" length="60188319" type="audio/mpeg"/><itunes:duration>30:53</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><itunes:summary>About Kelly With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and presentations. Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials. I chat to Kelly about...  How to get started with chatbots
 Her top 4 ways to use chatbots as a business
 How chatbots can increase your reach and engagement on your content
 The crucial chatbot/email marketing link
 Kelly&apos;s top tools for working with chatbots
  Connect with Kelly  Visit her website
 On Twitter
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 34 - How to create a killer live video show with Ian Anderson Gray</title><itunes:title>How to create a killer live video show with Ian Anderson Gray</itunes:title><description>About Ian Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Ian is also a professional singer and lives in Manchester in the UK with his wife and two kids. I chat to Ian about...  How to channel your nerves and use them to improve your live videos!
 How taking part in Facebook live challenges can help with confidence
 Getting started with Insta Stories
 Preparing for a live video - should you script?
 Ian&apos;s top tools for going live on social media
  Connect with Ian  Visit his website
 On Twitter
 On LinkedIn
 </description><content:encoded><![CDATA[<h3><strong>About Ian</strong></h3> <div>Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Ian is also a professional singer and lives in Manchester in the UK with his wife and two kids.</div> <h3>I chat to Ian about...</h3> <ul> <li>How to channel your nerves and use them to improve your live videos!</li> <li>How taking part in Facebook live challenges can help with confidence</li> <li>Getting started with Insta Stories</li> <li>Preparing for a live video - should you script?</li> <li>Ian's top tools for going live on social media</li> </ul> <h3>Connect with Ian</h3> <ul> <li>Visit his <a href= "https://iag.me/"><strong>website</strong></a></li> <li>On <a href= "https://twitter.com/iagdotme"><strong>Twitter</strong></a></li> <li>On <a href= "https://www.linkedin.com/in/ianandersongray/"><strong>LinkedIn</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-34-how-to-create-a-killer-live-video-show-with-ian-anderson-gray]]></link><guid isPermaLink="false">cd54f5ba611646b195e7d2f93a555127</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Wed, 28 Nov 2018 13:15:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/fc73cc54-d3a9-481c-b55f-8d1a80f2263b/iag_podcast.mp3" length="53173785" type="audio/mpeg"/><itunes:duration>27:17</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>36</itunes:episode><itunes:summary>About Ian Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Ian is also a professional singer and lives in Manchester in the UK with his wife and two kids. I chat to Ian about...  How to channel your nerves and use them to improve your live videos!
 How taking part in Facebook live challenges can help with confidence
 Getting started with Insta Stories
 Preparing for a live video - should you script?
 Ian&apos;s top tools for going live on social media
  Connect with Ian  Visit his website
 On Twitter
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 33 - How to create a content marketing strategy with Phillip Twyford</title><itunes:title>How to create a content marketing strategy with Phillip Twyford</itunes:title><description>About Phillip Phillip works with SME businesses to plan, create and execute social media strategies and campaigns.
 Many small to medium-sized businesses either are not comfortable, don&apos;t have the budget or don&apos;t havethe time to make social media part of their marketing.
 From the development of the strategy to the day to day management and implementation he helps companies get active on social media while they can focus on the day to day business.
 I chat to Phillip about... His 10 step content marketing strategy master plan
  Goal setting
 Identifying your clients
 SWOT analysis
 Content audit
 Getting your systems in place
 Content brainstorm
 Strategic promotion
 Repurposing
 Measuring
  Connect with Phillip  Visit his website
 On Twitter
 On LinkedIn
 </description><content:encoded><![CDATA[<h3><strong>About Phillip</strong></h3> <p><span class="gmail-lt-line-clamp__line">Phillip works with SME businesses to plan, create and execute social media strategies and campaigns.</span></p> <p>Many small to medium-sized businesses either are not comfortable, don't have the budget or don't have<span class= "gmail-lt-line-clamp__line">the time to make social media part of their marketing.</span></p> <p><span class="gmail-lt-line-clamp__line">From the development of the strategy to the day to day management and implementation he helps </span><span class="gmail-lt-line-clamp__line">companies get active on social media while they can focus on the day to day business.</span></p> <h3>I chat to Phillip about...</h3> <p>His 10 step content marketing strategy master plan</p> <ol> <li>Goal setting</li> <li>Identifying your clients</li> <li>SWOT analysis</li> <li>Content audit</li> <li>Getting your systems in place</li> <li>Content brainstorm</li> <li>Strategic promotion</li> <li>Repurposing</li> <li>Measuring</li> </ol> <h3>Connect with Phillip</h3> <ul> <li>Visit his <strong>website</strong></li> <li>On <strong>Twitter</strong></li> <li>On <strong><a href= "https://www.linkedin.com/in/philliptwyford/">LinkedIn</a></strong></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-33-how-to-create-a-content-marketing-strategy-with-phillip-twyford]]></link><guid isPermaLink="false">2a97e8ce75c64edfa974cb8732f4e921</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Wed, 14 Nov 2018 14:20:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/e0e4e79e-f50a-4b27-b688-7083cfd4d1fa/phillip_twyford_podcast.mp3" length="65327543" type="audio/mpeg"/><itunes:duration>34:01</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><itunes:summary>About Phillip Phillip works with SME businesses to plan, create and execute social media strategies and campaigns.
 Many small to medium-sized businesses either are not comfortable, don&apos;t have the budget or don&apos;t havethe time to make social media part of their marketing.
 From the development of the strategy to the day to day management and implementation he helps companies get active on social media while they can focus on the day to day business.
 I chat to Phillip about... His 10 step content marketing strategy master plan
  Goal setting
 Identifying your clients
 SWOT analysis
 Content audit
 Getting your systems in place
 Content brainstorm
 Strategic promotion
 Repurposing
 Measuring
  Connect with Phillip  Visit his website
 On Twitter
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 32  - Stop feeling you have to be everywhere! With Mike McGrail</title><itunes:title>Stop feeling you have to be everywhere! With Mike McGrail</itunes:title><description>About Mike Mike started Velocity Digital in 2012 with the aim of helping businesses of all shapes and sizes understand and make the most of the many opportunities digital marketing offers. He does this by working closely with his clients to deliver truly effective and measurable marketing strategies, while ensuring a creative and innovative approach at all times. He gets a real sense of satisfaction when he sees businesses progress due to the work they do together.
 I chat to Mike about...  How he&apos;s created a virtual team and the benefits it brings
 His solution to the overwhelm of social media
 How to combat feeling like you have to &apos;be everywhere!&apos;
 How he see video fitting into his own and his clients&apos; businesses
  Connect with Mike  Visit his website
 On Twitter
 </description><content:encoded><![CDATA[<h3>About Mike</h3> <p>Mike started Velocity Digital in 2012 with the aim of helping businesses of all shapes and sizes understand and make the most of the many opportunities digital marketing offers. He does this by working closely with his clients to deliver truly effective and measurable marketing strategies, while ensuring a creative and innovative approach at all times. He gets a real sense of satisfaction when he sees businesses progress due to the work they do together.</p> <h3>I chat to Mike about...</h3> <ul> <li>How he's created a virtual team and the benefits it brings</li> <li>His solution to the overwhelm of social media</li> <li>How to combat feeling like you have to 'be everywhere!'</li> <li>How he see video fitting into his own and his clients' businesses</li> </ul> <h3>Connect with Mike</h3> <ul> <li>Visit his <a href= "http://www.velocitydigital.co.uk/author/mike/"><strong>website</strong></a></li> <li>On <a href= "https://twitter.com/mike_mcgrail?lang=en"><strong>Twitter</strong></a></li> </ul>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-32-stop-feeling-you-have-to-be-everywhere-with-mike-mcgrail]]></link><guid isPermaLink="false">177a61366e5444d0978afa7b3b3d39f1</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 02 Nov 2018 14:50:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/2b451f9e-eabb-4aaa-bc95-0cf7d46e0904/mike_mcgrail_podcast.mp3" length="37945073" type="audio/mpeg"/><itunes:duration>19:36</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><itunes:summary>About Mike Mike started Velocity Digital in 2012 with the aim of helping businesses of all shapes and sizes understand and make the most of the many opportunities digital marketing offers. He does this by working closely with his clients to deliver truly effective and measurable marketing strategies, while ensuring a creative and innovative approach at all times. He gets a real sense of satisfaction when he sees businesses progress due to the work they do together.
 I chat to Mike about...  How he&apos;s created a virtual team and the benefits it brings
 His solution to the overwhelm of social media
 How to combat feeling like you have to &apos;be everywhere!&apos;
 How he see video fitting into his own and his clients&apos; businesses
  Connect with Mike  Visit his website
 On Twitter</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 31 - How to create content out of your daily activities with Christine Gritmon</title><itunes:title>Create content out of your daily activities with Christine Gritmon</itunes:title><description>About Christine Christine Gritmon helps the busy owners of small, local businesses be less intimidated by social media. Her previous experiences includes marketing work for big-brand beauty, local journalism &amp; newsroom engagement work, and creating funny Photoshops for a comedy website (yes, really). She lives with her husband and two small children in Nyack, NY.
        I chat to Christine about...  Hacks for getting content out there when you&apos;re flat out with no time!
 Ways to create fun content if you&apos;re a BORING company!
 How to use geotagging on social media to great effect when you&apos;re out and about
 Making the most of creating content out of meetings, networking events and meetings over coffee ☕️
  Connect with Christine  Visit her website
 On Twitter
        </description><content:encoded><![CDATA[<h3><strong>About Christine</strong></h3> <p>Christine Gritmon helps the busy owners of small, local businesses be less intimidated by social media. Her previous experiences includes marketing work for big-brand beauty, local journalism & newsroom engagement work, and creating funny Photoshops for a comedy website (yes, really). She lives with her husband and two small children in Nyack, NY.</p> <div class="fl-col-group fl-node-567295105c23e" data-node= "567295105c23e"> <div class="fl-col fl-node-567295105c28b" data-node= "567295105c28b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-567295105c2d3" data-node="567295105c2d3"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Christine about...</h3> <ul> <li>Hacks for getting content out there when you're flat out with no time!</li> <li>Ways to create fun content if you're a BORING company!</li> <li>How to use geotagging on social media to great effect when you're out and about</li> <li>Making the most of creating content out of meetings, networking events and meetings over coffee ☕️</li> </ul> <h2>Connect with Christine</h2> <ul> <li>Visit her <a href= "https://www.gritmon.com/"><strong>website</strong></a></li> <li>On <a href= "https://twitter.com/cgritmon"><strong>Twitter</strong></a></li> </ul> </div> </div> </div> </div> </div> </div> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-31-how-to-create-content-out-of-your-daily-activities-with-christine-gritmon]]></link><guid isPermaLink="false">a2f5a1183cbf4b4fb89fbab9eed3bdc3</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Wed, 24 Oct 2018 06:57:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/e4f439a4-d9a9-4b9c-84a5-090b06236d98/christine_gritmon_podcast.mp3" length="68600315" type="audio/mpeg"/><itunes:duration>35:22</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><itunes:summary>About Christine Christine Gritmon helps the busy owners of small, local businesses be less intimidated by social media. Her previous experiences includes marketing work for big-brand beauty, local journalism &amp; newsroom engagement work, and creating funny Photoshops for a comedy website (yes, really). She lives with her husband and two small children in Nyack, NY.
        I chat to Christine about...  Hacks for getting content out there when you&apos;re flat out with no time!
 Ways to create fun content if you&apos;re a BORING company!
 How to use geotagging on social media to great effect when you&apos;re out and about
 Making the most of creating content out of meetings, networking events and meetings over coffee ☕️
  Connect with Christine  Visit her website
 On Twitter</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 30 - How to produce prolific levels of content for minimum effort | Content Stacking with Colin Grey</title><itunes:title>How to produce prolific levels of content for minimum effort | Content Stacking with Colin Grey</itunes:title><description>About Colin Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans.
 These days, Colin writes regularly on podcasting and content marketing, and he produces five podcasts along with his team at The Podcast Host. The topics include mountain biking, podcasting, subversive leadership and running a business. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time.
 Colin is also an experienced speaker, both in new media and in the academic world. Most recently he was a main-track speaker at New Media Europe and spoke at Podcast Movement in Texas, USA.
        I chat to Colin about...  How to tie podcasting, video and blogging together
 Stacking engagement as well as content - How to draw people in with one type of content and then build on that engagement with another type until you have their trust
 Smart repurposing - Leveraging the power of each medium
 Colin’s amazing process for converting one content form to another
 A super effective way to repurpose audio content for YouTube
 Creating highlights of long form content to create impactful short form content
 Colin’s top tools for making the most impact with your content
    Connect with Colin 
 Visit https://www.thepodcasthost.com/ (The Podcast Host)website
 Visit the https://alitu.com/ (Alitu Website )
 On Twitter
        </description><content:encoded><![CDATA[<h3><strong>About Colin</strong></h3> <p>Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans.</p> <p>These days, Colin writes regularly on podcasting and content marketing, and he produces five podcasts along with his team at The Podcast Host. The topics include mountain biking, podcasting, subversive leadership and running a business. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time.</p> <p>Colin is also an experienced speaker, both in new media and in the academic world. Most recently he was a main-track speaker at New Media Europe and spoke at Podcast Movement in Texas, USA.</p> <div class="fl-col-group fl-node-567295105c23e" data-node= "567295105c23e"> <div class="fl-col fl-node-567295105c28b" data-node= "567295105c28b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-567295105c2d3" data-node="567295105c2d3"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Colin about...</h3> <ul> <li>How to tie podcasting, video and blogging together</li> <li>Stacking engagement as well as content - How to draw people in with one type of content and then build on that engagement with another type until you have their trust</li> <li>Smart repurposing - Leveraging the power of each medium</li> <li>Colin’s amazing process for converting one content form to another</li> <li>A super effective way to repurpose audio content for YouTube</li> <li>Creating highlights of long form content to create impactful short form content</li> <li>Colin’s top tools for making the most impact with your content</li> </ul> <ul> <li> <h2>Connect with Colin</h2> </li> <li>Visit <strong><a href="https://www.thepodcasthost.com/">The Podcast Host</a></strong>website</li> <li>Visit the <strong><a href="https://alitu.com/">Alitu Website </a></strong></li> <li>On <a href= "https://twitter.com/thepodcasthost?lang=en"><strong>Twitter</strong></a></li> </ul> </div> </div> </div> </div> </div> </div> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-30-how-to-produce-prolific-levels-of-content-for-minimum-effort-content-stacking-with-colin-grey]]></link><guid isPermaLink="false">7dce9593a23249169efeb6247b6e9664</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 08 Oct 2018 19:31:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6264a3d0-085d-4096-9c6a-58bc817a33ba/colin_gray_podcast.mp3" length="75708591" type="audio/mpeg"/><itunes:duration>38:50</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><itunes:summary>About Colin Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans.
 These days, Colin writes regularly on podcasting and content marketing, and he produces five podcasts along with his team at The Podcast Host. The topics include mountain biking, podcasting, subversive leadership and running a business. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time.
 Colin is also an experienced speaker, both in new media and in the academic world. Most recently he was a main-track speaker at New Media Europe and spoke at Podcast Movement in Texas, USA.
        I chat to Colin about...  How to tie podcasting, video and blogging together
 Stacking engagement as well as content - How to draw people in with one type of content and then build on that engagement with another type until you have their trust
 Smart repurposing - Leveraging the power of each medium
 Colin’s amazing process for converting one content form to another
 A super effective way to repurpose audio content for YouTube
 Creating highlights of long form content to create impactful short form content
 Colin’s top tools for making the most impact with your content
    Connect with Colin 
 Visit https://www.thepodcasthost.com/ (The Podcast Host)website
 Visit the https://alitu.com/ (Alitu Website )
 On Twitter</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 29 - Are you ready to start a membership site? With Mike Morrison</title><itunes:title>Are you ready to start a membership site? With Mike Morrison</itunes:title><description>About Mike Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities.
 With over 15 years experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com;and has been the driving force behind a multitude of 6 and 7 figure membership businesses.
 He&apos;s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.
 Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.
        I chat to Mike about...  How he found his niche (within a nice, within a niche 😁)
 How big an audience do you need to start a membership site? He gives an actual figure 😲💪
 How much content do you have to create within a membership site?
 Testing the likelihood of your membership site taking off before you launch using a Minimum Viable Product
 The importance (or not?) of a community within a membership
  Connect with Mike Visit the Member Site Academy Website
 Listen to the podcast
 On Twitter
 Join the Membership Mastermind Facebook Group
  
  
       </description><content:encoded><![CDATA[<h3><strong>About Mike</strong></h3> <p class="textbox" dir="ltr">Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities.</p> <p class="textbox" dir="ltr">With over 15 years experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and <a href= "https://www.dropbox.com/referrer_cleansing_redirect?hmac=uZAdhqC444xkYdE0cXISyg6e66bExPiijX%2FlP0ZDo2Y%3D&url=http%3A%2F%2FAncestry.com%3B" target="_blank" rel="noreferrer noopener">Ancestry.com;</a>and has been the driving force behind a multitude of 6 and 7 figure membership businesses.</p> <p class="textbox" dir="ltr">He's the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.</p> <p class="textbox" dir="ltr">Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.</p> <div class="fl-col-group fl-node-567295105c23e" data-node= "567295105c23e"> <div class="fl-col fl-node-567295105c28b" data-node= "567295105c28b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-567295105c2d3" data-node="567295105c2d3"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Mike about...</h3> <ul> <li>How he found his niche (within a nice, within a niche 😁)</li> <li>How big an audience do you need to start a membership site? He gives an actual figure 😲💪</li> <li>How much content do you have to create within a membership site?</li> <li>Testing the likelihood of your membership site taking off before you launch using a Minimum Viable Product</li> <li>The importance (or not?) of a community within a membership</li> </ul> <h3>Connect with Mike</h3> <p>Visit the <strong><a href= "https://www.membersiteacademy.com/">Member Site Academy Website</a></strong></p> <p>Listen to the <strong><a href= "https://www.themembershipguys.com/podcast">podcast</a></strong></p> <p>On <a href= "https://twitter.com/MikeMIMO"><strong>Twitter</strong></a></p> <p>Join the <strong><a href= "https://www.facebook.com/groups/membersitemastermind/">Membership Mastermind Facebook Group</a></strong></p> <p> </p> <p> </p> </div> </div> </div> </div> </div> </div> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-29-are-you-ready-to-start-a-membership-site-with-mike-morrison]]></link><guid isPermaLink="false">d7e76afd07aa42e194cfa10d496dd511</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 13 Sep 2018 12:47:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/88373b6e-1151-4ea2-9dee-4099600b3fd5/mike_morrison_podcast.mp3" length="116583282" type="audio/mpeg"/><itunes:duration>59:58</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><itunes:summary>About Mike Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities.
 With over 15 years experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com;and has been the driving force behind a multitude of 6 and 7 figure membership businesses.
 He&apos;s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine.
 Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement.
        I chat to Mike about...  How he found his niche (within a nice, within a niche 😁)
 How big an audience do you need to start a membership site? He gives an actual figure 😲💪
 How much content do you have to create within a membership site?
 Testing the likelihood of your membership site taking off before you launch using a Minimum Viable Product
 The importance (or not?) of a community within a membership
  Connect with Mike Visit the Member Site Academy Website
 Listen to the podcast
 On Twitter
 Join the Membership Mastermind Facebook Group</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 28 - Masterclass on creative content for each stage of the sales funnel with Dan Knowlton</title><itunes:title>Masterclass on creative content for each stage of the sales funnel with Dan Knowlton</itunes:title><description>About Dan
 Dan has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital &amp; Social Media Marketing, to growing a multi-award-winning Digital Marketing Agencywith his brother Lloyd in under 2.5 years.
        I chat to Dan about...  The types of content to distribute for prospects in the &apos;Awareness&apos; stage of the funnel
 How he comes up with creative content ideas
 How to nudge people through the funnel with content
 Why multi-touch-point marketing is important
 Types of content to distribute for prospects in the &apos;Consideration&apos; stage of the funnel
 Types of content to distribute for prospects in the &apos;Purchase&apos; stage of the funnel
 The #1 thing that impacts the success of your content
 Which platforms should you use to distribute content at each stage of the funnel?
  Connect with Dan Visit his website
 On http://dknowlton1/ (Twitter)
 On LinkedIn
       </description><content:encoded><![CDATA[<p><span style="font-size: 12pt;"><strong>About Dan</strong></span></p> <p>Dan has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital & Social Media Marketing, to growing a multi-award-winning <strong><a href= "http://kpsdigitalmarketing.co.uk/" target="_blank" rel= "noopener">Digital Marketing Agency</a></strong>with his brother Lloyd in under 2.5 years.</p> <div class="fl-col-group fl-node-567295105c23e" data-node= "567295105c23e"> <div class="fl-col fl-node-567295105c28b" data-node= "567295105c28b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-567295105c2d3" data-node="567295105c2d3"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Dan about...</h3> <ul> <li>The types of content to distribute for prospects in the 'Awareness' stage of the funnel</li> <li>How he comes up with creative content ideas</li> <li>How to nudge people through the funnel with content</li> <li>Why multi-touch-point marketing is important</li> <li>Types of content to distribute for prospects in the 'Consideration' stage of the funnel</li> <li>Types of content to distribute for prospects in the 'Purchase' stage of the funnel</li> <li>The #1 thing that impacts the success of your content</li> <li>Which platforms should you use to distribute content at each stage of the funnel?</li> </ul> <h3>Connect with Dan</h3> <p>Visit his<strong> </strong><a href= "https://kpsdigitalmarketing.co.uk/"><strong>website</strong></a></p> <p>On <a href="http://dknowlton1/"><strong>Twitter</strong></a></p> <p>On <a href= "https://www.linkedin.com/in/danielknowlton1/"><strong>LinkedIn</strong></a></p> </div> </div> </div> </div> </div> </div> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-28-masterclass-on-creative-content-for-each-stage-of-the-sales-funnel-with-dan-knowlton]]></link><guid isPermaLink="false">cc64e37ba3fd4f3e91286529d2305320</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Wed, 29 Aug 2018 07:18:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/313ba7b8-e4ea-4b30-a9d8-52e82c6c261f/the_dan_knowlton_podcast.mp3" length="80041552" type="audio/mpeg"/><itunes:duration>41:07</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><itunes:summary>About Dan
 Dan has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital &amp; Social Media Marketing, to growing a multi-award-winning Digital Marketing Agencywith his brother Lloyd in under 2.5 years.
        I chat to Dan about...  The types of content to distribute for prospects in the &apos;Awareness&apos; stage of the funnel
 How he comes up with creative content ideas
 How to nudge people through the funnel with content
 Why multi-touch-point marketing is important
 Types of content to distribute for prospects in the &apos;Consideration&apos; stage of the funnel
 Types of content to distribute for prospects in the &apos;Purchase&apos; stage of the funnel
 The #1 thing that impacts the success of your content
 Which platforms should you use to distribute content at each stage of the funnel?
  Connect with Dan Visit his website
 On http://dknowlton1/ (Twitter)
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 27 - Life Hacks: How to work a shorter week while still getting just as much done with Richard Tubb</title><itunes:title>Life Hacks: How to work a shorter week while still getting just as much done with Richard Tubb</itunes:title><description>About Richard Richard Tubb is an IT business growth expert and provides http://www.richardtubb.co.uk/ (expert advice to help you grow your IT business), working with the owners of IT businesses to help them free up their time, concentrate on doing what is important and making more money.
 Richard also does a lot of speaking, training and consultancy work in this sphere to keep him up to date with the wider IT industry.
        I chat to Richard about...  How he&apos;s able to take EVERY Friday off work
 The mind-blowingly simple things he&apos;s done make it as easy as possible for him NOT to put off those things it would be very easy to
 Great working-from-home tips
 How eliminating decision-making from daily life can help make your day go more smoothly and increase productivity
 The role a little bit of &apos;normal bloke&apos; meditation has helped in all of this
 The power of outsourcing
  Connect with Richard Visit his website
 On Twitter
  
  
       </description><content:encoded><![CDATA[<h3><strong>About Richard</strong></h3> <p>Richard Tubb is an IT business growth expert and provides <a href="http://www.richardtubb.co.uk/" target= "_blank" rel="noopener">expert advice to help you grow your IT business</a>, working with the owners of IT businesses to help them free up their time, concentrate on doing what is important and making more money.</p> <p>Richard also does a lot of speaking, training and consultancy work in this sphere to keep him up to date with the wider IT industry.</p> <div class="fl-col-group fl-node-567295105c23e" data-node= "567295105c23e"> <div class="fl-col fl-node-567295105c28b" data-node= "567295105c28b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-567295105c2d3" data-node="567295105c2d3"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Richard about...</h3> <ul> <li>How he's able to take EVERY Friday off work</li> <li>The mind-blowingly simple things he's done make it as easy as possible for him NOT to put off those things it would be very easy to</li> <li>Great working-from-home tips</li> <li>How eliminating decision-making from daily life can help make your day go more smoothly and increase productivity</li> <li>The role a little bit of 'normal bloke' meditation has helped in all of this</li> <li>The power of outsourcing</li> </ul> <h3>Connect with Richard</h3> <p>Visit his <strong><a href= "https://www.tubblog.co.uk/">website</a></strong></p> <p>On <a href= "https://twitter.com/tubblog"><strong>Twitter</strong></a></p> <p> </p> <p> </p> </div> </div> </div> </div> </div> </div> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-27-life-hacks-how-to-work-a-shorter-week-while-still-getting-just-as-much-done-with-richard-tubb]]></link><guid isPermaLink="false">f4875308840b4cd6821af5ba3314e4da</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 17 Aug 2018 11:26:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/2d58848d-5d98-426b-ae52-7c399ba77eda/richard_tubb_podcast.m4a" length="64584337" type="audio/mp4"/><itunes:duration>34:39</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><itunes:summary>About Richard Richard Tubb is an IT business growth expert and provides http://www.richardtubb.co.uk/ (expert advice to help you grow your IT business), working with the owners of IT businesses to help them free up their time, concentrate on doing what is important and making more money.
 Richard also does a lot of speaking, training and consultancy work in this sphere to keep him up to date with the wider IT industry.
        I chat to Richard about...  How he&apos;s able to take EVERY Friday off work
 The mind-blowingly simple things he&apos;s done make it as easy as possible for him NOT to put off those things it would be very easy to
 Great working-from-home tips
 How eliminating decision-making from daily life can help make your day go more smoothly and increase productivity
 The role a little bit of &apos;normal bloke&apos; meditation has helped in all of this
 The power of outsourcing
  Connect with Richard Visit his website
 On Twitter</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 26 - 3 steps to growing your business FAST with Andrew and Pete</title><itunes:title>3 steps to growing your business FAST with Andrew and Pete</itunes:title><description>About Andrew and Pete
       Andrew and Pete are the fun content marketing duo who help businesses and brands create insanely shareable content, through their YouTube Channel, Podcast and membership community. Winners of the &apos;Digital and Social Media Company of the Year Award&apos;, and also &apos;Business Personality of the Year Award&apos;. As the authors of two hit books, &apos;https://www.andrewandpete.com/books/ (The Hippo Campus)&apos; and &apos;Content Mavericks&apos; they regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. You can find out more about them at: www.andrewandpete.com
        I chat to Andrew and Pete about...  How collaboration can help super charge your audience and business growth
 The importance of getting on other people&apos;s platforms, not just having them on yours
 How and when to outsource elements of your business
 The role time management and organisation play in speeding up the growth process
  Connect with Andrew and Pete Check out their YouTube channel
 Visit their website
 On https://twitter.com/AndrewAndPete (Twitter)
 On Facebook
  
 </description><content:encoded><![CDATA[<p><span style="font-size: 12pt;"><strong>About Andrew and Pete</strong></span></p> <div class="fl-col-group fl-node-567295105c23e" data-node= "567295105c23e"> <div class="fl-col fl-node-567295105c28b" data-node= "567295105c28b"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-567295105c2d3" data-node="567295105c2d3"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>Andrew and Pete are the fun content marketing duo who help businesses and brands create insanely shareable content, through their YouTube Channel, Podcast and membership community. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, '<a href="https://www.andrewandpete.com/books/" target= "_blank" rel="noopener">The Hippo Campus</a>' and '<a href= "https://www.andrewandpete.com/mavericksbook/" target="_blank" rel= "noopener">Content Mavericks</a>' they regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. You can find out more about them at: www.andrewandpete.com</p> </div> </div> </div> </div> </div> </div> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Andrew and Pete about...</h3> <ul> <li>How collaboration can help super charge your audience and business growth</li> <li>The importance of getting on other people's platforms, not just having them on yours</li> <li>How and when to outsource elements of your business</li> <li>The role time management and organisation play in speeding up the growth process</li> </ul> <h3>Connect with Andrew and Pete</h3> <p>Check out their <a href= "https://www.youtube.com/channel/UC1TdR7fXairlkVsy-6PdB6A">YouTube channel</a></p> <p>Visit their <a href= "https://www.andrewandpete.com/">website</a></p> <p>On <a href="https://twitter.com/AndrewAndPete">Twitter</a></p> <p>On <a href= "https://www.facebook.com/andrewandpete/">Facebook</a></p> <p> </p> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-26-3-steps-to-growing-your-business-fast-with-andrew-and-pete]]></link><guid isPermaLink="false">c639f6bdf161415281fd0961f41b5f73</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Wed, 11 Jul 2018 06:46:00 -0500</pubDate><enclosure url="https://podcasts-mirror.captivate.fm/media/94a7724d-156b-41cf-b770-3c3c0efbbe28/andrew_and_pete_podcast.mp3" length="51951886" type="audio/mpeg"/><itunes:duration>54:07</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><itunes:summary>About Andrew and Pete
       Andrew and Pete are the fun content marketing duo who help businesses and brands create insanely shareable content, through their YouTube Channel, Podcast and membership community. Winners of the &apos;Digital and Social Media Company of the Year Award&apos;, and also &apos;Business Personality of the Year Award&apos;. As the authors of two hit books, &apos;https://www.andrewandpete.com/books/ (The Hippo Campus)&apos; and &apos;Content Mavericks&apos; they regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. You can find out more about them at: www.andrewandpete.com
        I chat to Andrew and Pete about...  How collaboration can help super charge your audience and business growth
 The importance of getting on other people&apos;s platforms, not just having them on yours
 How and when to outsource elements of your business
 The role time management and organisation play in speeding up the growth process
  Connect with Andrew and Pete Check out their YouTube channel
 Visit their website
 On https://twitter.com/AndrewAndPete (Twitter)
 On Facebook</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 25 - Writing tips for content creators with Gudrun Lauret</title><itunes:title>Writing tips for content creators with Gudrun Lauret</itunes:title><description>About Gudrun With over 20 years’ writing experience and a thorough grasp of content marketing, Gudrun works with busy consultants to provide a bespoke solution to help them expand their reach, widen their audience and build on their credibility. She saves them time by taking over the creation and management of their content, producing blogs, podcast shownotes, ebooks and more, ensuring it’s delivered on time and in the right places.
  I chat to Gudrun about...  How to communicate in the right way with your audience online
 How to create the best podcast shownotes
  Connect with Gudrun Visit her http://gudrunlauret.com/ (website)
 On Twitter
 On Facebook
 On LinkedIn
 </description><content:encoded><![CDATA[<h3><strong>About Gudrun</strong></h3> <p>With over 20 years’ writing experience and a thorough grasp of content marketing, Gudrun works with busy consultants to provide a bespoke solution to help them expand their reach, widen their audience and build on their credibility. She saves them time by taking over the creation and management of their content, producing blogs, podcast shownotes, ebooks and more, ensuring it’s delivered on time and in the right places.</p> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Gudrun about...</h3> <ul> <li>How to communicate in the right way with your audience online</li> <li>How to create the best podcast shownotes</li> </ul> <h3>Connect with Gudrun</h3> <p>Visit her <a href="http://gudrunlauret.com/">website</a></p> <p>On <a href= "https://twitter.com/GudrunLauret?lang=en">Twitter</a></p> <p>On <a href= "https://www.facebook.com/gudrunlauretcopywriting/">Facebook</a></p> <p>On <a href= "https://www.linkedin.com/in/gudrunlauret/">LinkedIn</a></p> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-25-writing-tips-for-content-creators-with-gudrun-lauret]]></link><guid isPermaLink="false">4f05888b65974df0a61a34b902bc8353</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 02 Jul 2018 12:07:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/be030780-d951-4061-861b-6d8d2fd2258a/gudrun_lauret_podcast.mp3" length="40908842" type="audio/mpeg"/><itunes:duration>21:00</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><itunes:summary>About Gudrun With over 20 years’ writing experience and a thorough grasp of content marketing, Gudrun works with busy consultants to provide a bespoke solution to help them expand their reach, widen their audience and build on their credibility. She saves them time by taking over the creation and management of their content, producing blogs, podcast shownotes, ebooks and more, ensuring it’s delivered on time and in the right places.
  I chat to Gudrun about...  How to communicate in the right way with your audience online
 How to create the best podcast shownotes
  Connect with Gudrun Visit her http://gudrunlauret.com/ (website)
 On Twitter
 On Facebook
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 24 - Collaboration and creating less but promoting more with Thierry De Vynck</title><itunes:title>Collaboration and creating less but promoting more with Thierry De Vynck</itunes:title><description>About Thierry Thierry De Vynck is truly passionate about online marketing. He mastered the principles of modern marketing at the famously effective GREY EMEA Group. In 2013, he joined Dallas Antwerp - the first fully inbound marketing certified agency in Belgium.   Leading the strategy &amp; content marketing team. Great Scott! is his latest project to help businesses and organizations from the inside. Over the past 5+ years, Thierry changed the way hundreds of businesses look at online marketing.    I chat to Thierry about...  How to create less content but distribute and promote more
 Getting buy-in from team members as you work together on marketing
 How he&apos;s &apos;plugging&apos; his knowledge in to companies and working in collaboration with their teams towards shared goals
  Connect with Thierry Visit his website
 On  Twitter
 On LinkedIn
 </description><content:encoded><![CDATA[<h3><strong>About Thierry</strong></h3> <div class="">Thierry De Vynck is truly passionate about online marketing. He mastered the principles of modern marketing at the famously effective GREY EMEA Group. In 2013, he joined Dallas Antwerp - the first fully inbound marketing certified agency in Belgium.</div> <div> </div> <div class="">Leading the strategy & content marketing team. Great Scott! is his latest project to help businesses and organizations from the inside. Over the past 5+ years, Thierry changed the way hundreds of businesses look at online marketing.</div> <div class=""> </div> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Thierry about...</h3> <ul> <li>How to create less content but distribute and promote more</li> <li>Getting buy-in from team members as you work together on marketing</li> <li>How he's 'plugging' his knowledge in to companies and working in collaboration with their teams towards shared goals</li> </ul> <h3>Connect with Thierry</h3> <p>Visit his <strong><a href= "https://great-scott.be/">website</a></strong></p> <p>On  <a href= "https://twitter.com/ThierryDeVynck?lang=en"><strong>Twitter</strong></a></p> <p>On <strong><a href= "https://www.linkedin.com/in/thierrydevynck/">LinkedIn</a></strong></p> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-24-collaboration-and-creating-less-but-promoting-more-with-thierry-de-vynck]]></link><guid isPermaLink="false">76fdac73a47142428b71a133cd785332</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Mon, 18 Jun 2018 16:16:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/bcc81844-db12-4312-a7a2-7d92f7cdcffd/thierry_de_vynck_podcast.mp3" length="44303954" type="audio/mpeg"/><itunes:duration>22:57</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><itunes:summary>About Thierry Thierry De Vynck is truly passionate about online marketing. He mastered the principles of modern marketing at the famously effective GREY EMEA Group. In 2013, he joined Dallas Antwerp - the first fully inbound marketing certified agency in Belgium.   Leading the strategy &amp; content marketing team. Great Scott! is his latest project to help businesses and organizations from the inside. Over the past 5+ years, Thierry changed the way hundreds of businesses look at online marketing.    I chat to Thierry about...  How to create less content but distribute and promote more
 Getting buy-in from team members as you work together on marketing
 How he&apos;s &apos;plugging&apos; his knowledge in to companies and working in collaboration with their teams towards shared goals
  Connect with Thierry Visit his website
 On  Twitter
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 23 - Selfies, self-love, niching and so much more with Laura Pearman</title><itunes:title>Selfies, self-love, niching and so much more with Laura Pearman</itunes:title><description>About Laura Laura is passionate about self confidence and self love.  She is sharing her expertise on this through a series of new content in her Selfie Skool.  Her latest course was called Love Ya selfie and it included 5 challenges you can take to improve your selfie photography abilities.    I chat to Laura about...  How she&apos;s building her following through challenges via a popup Facebook group
 Free versus paid for content
 How she&apos;s found her niche
 Her desire to encourage others to become better friends with themselves
  Connect with Laura HERE&apos;S THE LINK TO THE WORKBOOK: http://bit.ly/LoveYaSelfie
 Visit her website
 On  Twitter
 On Facebook
 On LinkedIn
 </description><content:encoded><![CDATA[<h3><strong>About Laura</strong></h3> <div class="">Laura is passionate about self confidence and self love.  She is sharing her expertise on this through a series of new content in her Selfie Skool.  Her latest course was called Love Ya selfie and it included 5 challenges you can take to improve your selfie photography abilities.</div> <div class=""> </div> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Laura about...</h3> <ul> <li>How she's building her following through challenges via a popup Facebook group</li> <li>Free versus paid for content</li> <li>How she's found her niche</li> <li>Her desire to encourage others to become better friends with themselves</li> </ul> <h3>Connect with Laura</h3> <p>HERE'S THE LINK TO THE WORKBOOK: <a class="" href= "http://bit.ly/LoveYaSelfie">http://bit.ly/LoveYaSelfie</a></p> <p>Visit her <a href= "https://www.laurapearman.com/">website</a></p> <p>On  <a href= "https://twitter.com/LPearmanPhotos">Twitter</a></p> <p>On <a href= "https://www.facebook.com/laura.a.pearman">Facebook</a></p> <p>On <a href= "https://www.linkedin.com/in/laurapearman/">LinkedIn</a></p> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-23-selfies-self-love-niching-and-so-much-more-with-laura-pearman]]></link><guid isPermaLink="false">40867b641a36430fb7702b029bac0132</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 14 Jun 2018 14:05:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/7dbfe600-d836-45c6-b0b2-81c16644871f/laura_pearman_podcast.m4a" length="45510598" type="audio/mp4"/><itunes:duration>28:05</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><itunes:summary>About Laura Laura is passionate about self confidence and self love.  She is sharing her expertise on this through a series of new content in her Selfie Skool.  Her latest course was called Love Ya selfie and it included 5 challenges you can take to improve your selfie photography abilities.    I chat to Laura about...  How she&apos;s building her following through challenges via a popup Facebook group
 Free versus paid for content
 How she&apos;s found her niche
 Her desire to encourage others to become better friends with themselves
  Connect with Laura HERE&apos;S THE LINK TO THE WORKBOOK: http://bit.ly/LoveYaSelfie
 Visit her website
 On  Twitter
 On Facebook
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 21 - Keeping it real: Building a commercially viable business</title><itunes:title>Keeping it real: Building a commercially viable business</itunes:title><description>Something a bit different this week. 
 Here&apos;s my talk (in it&apos;s rawest form!) from Newcastle Startup Week.
</description><content:encoded><![CDATA[<p>Something a bit different this week. </p> <p>Here's my talk (in it's rawest form!) from Newcastle Startup Week.</p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-21-keeping-it-real-building-a-commercially-viable-business]]></link><guid isPermaLink="false">342ac10b1e58459d8a8f527430f307be</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 25 May 2018 10:28:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/b8022168-743d-4bfe-8294-5b671df41b13/newcastle_start_up_week_talk_on_the_podcast.m4a" length="31171816" type="audio/mp4"/><itunes:duration>16:43</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><itunes:summary>Something a bit different this week. 
 Here&apos;s my talk (in it&apos;s rawest form!) from Newcastle Startup Week.</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 20 - Building a personal brand through vlogging with Gavin Bell</title><itunes:title>Building a personal brand through vlogging with Gavin Bell</itunes:title><description> 
     About Gavin Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads.
 Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views. You might just see him speaking to his camera today…
 Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.
      I chat to Gavin about...  His journey from growing up in Shetland to entrepreneurship in Edinburgh
 How he&apos;s building his personal brand through vlogging
 How he uses video in Facebook ads to get maximum reach and impact
  Connect with Gavin Visit his https://mrgavinbell.com/ (website)
 On https://twitter.com/MrGavinBell (Twitter)
 On Facebook
 On LinkedIn
  
 </description><content:encoded><![CDATA[<p> </p> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div class= "et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_16 et_pb_with_border"> <div class="et_pb_text_inner"> <div id="padding-6" class="mk-padding-divider clearfix"> <h3>About Gavin</h3> <p class="p1">Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads.</p> <p class="p1">Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views. You might just see him speaking to his camera today…</p> <p class="p1">Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.</p> </div> </div> </div> </div> <div class= "et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <h3>I chat to Gavin about...</h3> <ul> <li>His journey from growing up in Shetland to entrepreneurship in Edinburgh</li> <li>How he's building his personal brand through vlogging</li> <li>How he uses video in Facebook ads to get maximum reach and impact</li> </ul> <h3>Connect with Gavin</h3> <p>Visit his <a href="https://mrgavinbell.com/">website</a></p> <p>On <a href="https://twitter.com/MrGavinBell">Twitter</a></p> <p>On <strong><a href= "https://www.facebook.com/MrGavinBell1">Facebook</a></strong></p> <p>On <a href= "https://www.linkedin.com/in/mrgavinbell/">LinkedIn</a></p> <p> </p> </div>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-20-building-a-personal-brand-through-vlogging-with-gavin-bell]]></link><guid isPermaLink="false">2881f7ccc3cc43dc957fa74db3f33d46</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 17 May 2018 14:17:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/f1408da7-53ef-4d7e-9930-103956f0f357/gav_bell_podcast.m4a" length="28022386" type="audio/mp4"/><itunes:duration>17:33</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>20</itunes:episode><itunes:summary>About Gavin Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads.
 Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views. You might just see him speaking to his camera today…
 Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner.
      I chat to Gavin about...  His journey from growing up in Shetland to entrepreneurship in Edinburgh
 How he&apos;s building his personal brand through vlogging
 How he uses video in Facebook ads to get maximum reach and impact
  Connect with Gavin Visit his https://mrgavinbell.com/ (website)
 On https://twitter.com/MrGavinBell (Twitter)
 On Facebook
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 19 - Avoiding a vanilla brand with Nicole Osbourne</title><itunes:title>Avoiding a vanilla brand with Nicole Osbourne</itunes:title><description>About Nicole Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company.
 When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since.
 Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects.
  
 I chat to Nicole about...  How to nail your brand values
 How to work out what your brand values are when you are your brand
 How to avoid a vanilla brand and inject your personality into it
  Connect with Nicole Visit the Lollipop Social website
 On Twitter
 On Facebook
 On LinkedIn
  
</description><content:encoded><![CDATA[<h3>About Nicole</h3> <p>Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company.</p> <p>When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since.</p> <p>Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects.</p> <p> </p> <h3>I chat to Nicole about...</h3> <ul> <li>How to nail your brand values</li> <li>How to work out what your brand values are when <em>you </em>are your brand</li> <li>How to avoid a vanilla brand and inject your personality into it</li> </ul> <h3>Connect with Nicole</h3> <p>Visit the <strong><a href= "https://lollipopsocial.co.uk/">Lollipop Social website</a></strong></p> <p>On <a href= "https://twitter.com/Lollipop_Social"><strong>Twitter</strong></a></p> <p>On <strong><a href= "https://www.facebook.com/MyLollipopSocial/">Facebook</a></strong></p> <p>On <strong><a href= "https://www.linkedin.com/in/nicoleosborne1/">LinkedIn</a></strong></p> <p> </p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-19-avoiding-a-vanilla-brand-with-nicole-osbourne]]></link><guid isPermaLink="false">d955519635aa29a81a84dc88c56481b1</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 11 May 2018 10:52:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/404410aa-0d3d-480e-95c1-cc60ac7fc878/nicole_osbourne_podcast.m4a" length="29703093" type="audio/mp4"/><itunes:duration>18:29</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><itunes:summary>About Nicole Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company.
 When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since.
 Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects.
  
 I chat to Nicole about...  How to nail your brand values
 How to work out what your brand values are when you are your brand
 How to avoid a vanilla brand and inject your personality into it
  Connect with Nicole Visit the Lollipop Social website
 On Twitter
 On Facebook
 On LinkedIn</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 18 - Making content marketing happen with Yva Yorston</title><itunes:title>Making content marketing happen with Yva Yorston</itunes:title><description>About Yva Yva Yorston started her entrepreneurial journey at the age of 22, as a virtual assistant. Within 4 years, she had grown the business to be the number 1 of its kind in the North East of Scotland, through a mix of local networking and blogging.
 Earlier this year, she relaunched as Content Boost, and made it her mission to help other B2B companies to harness the power of blogging to get more customers.
 She specialises in content strategy, coaching and blog management services, working with clients to make blogging an easy, efficient process, and one which gets results.
 She loves to share her story and connect with fellow entrepreneurs, and is regularly invited to speak at business events, universities and schools. (edited)
  
 I chat to Yva about...  How to overcome the barriers standing in the way of creating content
 How to get the best return on investment from your content
 The best channels for promoting your content once you&apos;ve published it
 Tips for achieving consistency
  Connect with Yva Visit the Content Boost website
 On https://twitter.com/contentboostuk (Twitter)
  
  Subscribe to the podcast on i Tunes</description><content:encoded><![CDATA[<h3>About Yva</h3> <p>Yva Yorston started her entrepreneurial journey at the age of 22, as a virtual assistant. Within 4 years, she had grown the business to be the number 1 of its kind in the North East of Scotland, through a mix of local networking and blogging.</p> <p>Earlier this year, she relaunched as Content Boost, and made it her mission to help other B2B companies to harness the power of blogging to get more customers.</p> <p>She specialises in content strategy, coaching and blog management services, working with clients to make blogging an easy, efficient process, and one which gets results.</p> <p>She loves to share her story and connect with fellow entrepreneurs, and is regularly invited to speak at business events, universities and schools. (edited)</p> <p> </p> <h3>I chat to Yva about...</h3> <ul> <li>How to overcome the barriers standing in the way of creating content</li> <li>How to get the best return on investment from your content</li> <li>The best channels for promoting your content once you've published it</li> <li>Tips for achieving consistency</li> </ul> <h3>Connect with Yva</h3> <p>Visit the Content Boost <a href= "https://www.contentboost.co.uk/">website</a></p> <p>On <a href="https://twitter.com/contentboostuk">Twitter</a></p> <p> </p> <h2><a href= "https://itunes.apple.com/gb/podcast/hot-content-marketing-podcast/id1331585382"> Subscribe to the podcast on i Tunes</a></h2>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-18-making-content-marketing-happen-with-yva-yorston]]></link><guid isPermaLink="false">319779d55e5f1d8af8a1441bb6814533</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 04 May 2018 09:28:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/be44a38d-4c20-424e-900c-f083ee957a5d/yva_yorston_podcast.m4a" length="35542941" type="audio/mp4"/><itunes:duration>22:04</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><itunes:summary>About Yva Yva Yorston started her entrepreneurial journey at the age of 22, as a virtual assistant. Within 4 years, she had grown the business to be the number 1 of its kind in the North East of Scotland, through a mix of local networking and blogging.
 Earlier this year, she relaunched as Content Boost, and made it her mission to help other B2B companies to harness the power of blogging to get more customers.
 She specialises in content strategy, coaching and blog management services, working with clients to make blogging an easy, efficient process, and one which gets results.
 She loves to share her story and connect with fellow entrepreneurs, and is regularly invited to speak at business events, universities and schools. (edited)
  
 I chat to Yva about...  How to overcome the barriers standing in the way of creating content
 How to get the best return on investment from your content
 The best channels for promoting your content once you&apos;ve published it
 Tips for achieving consistency
  Connect with Yva Visit the Content Boost website
 On https://twitter.com/contentboostuk (Twitter)
  
  Subscribe to the podcast on i Tunes</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 17 - Monetising your blog with Kat Molesworth</title><itunes:title>Monetising your blog with Kat Molesworth</itunes:title><description>About Kat Kat founded and runs a hot UK blogging conferencefor creative and design loving bloggers called Blogtacular.
 I make films, specialising in online advertising, book trailers, video profiles and stop motion.
 I work with online and offline businesses to improve their social media reach, develop strategies, expand their customer base, implement websites and build their brand. I create and manage social media profiles and blogs for indie businesses – find out more about what I offer on my pro site.
  
 I chat to Kat about...  How she has monetised her long-standing blog
 The influencer/brand relationship
 Balancing raising a family with running a business
  Connect with Kat Visit her website
 On https://twitter.com/thatkat?lang=en (Twitter)
  
  Subscribe to the podcast on i Tunes</description><content:encoded><![CDATA[<h3>About Kat</h3> <p>Kat founded and runs a hot <a title= "Blogtacular - the hottest UK blog conference" href= "http://blogtacular.com/" target="_blank" rel="noopener">UK blogging conference</a>for creative and design loving bloggers called <strong>Blogtacular</strong>.</p> <p>I make films, specialising in online advertising, book trailers, video profiles and stop motion.</p> <p>I work with online and offline businesses to improve their social media reach, develop strategies, expand their customer base, implement websites and build their brand. I create and manage social media profiles and blogs for indie businesses – find out more about what I offer on my <a title="Kat Molesworth" href= "http://www.katmolesworth.co.uk/" target="_blank" rel= "noopener">pro site</a>.</p> <p> </p> <h3>I chat to Kat about...</h3> <ul> <li>How she has monetised her long-standing blog</li> <li>The influencer/brand relationship</li> <li>Balancing raising a family with running a business</li> </ul> <h3>Connect with Kat</h3> <p>Visit her <a href= "http://housewifeconfidential.co.uk/">website</a></p> <p>On <a href="https://twitter.com/thatkat?lang=en">Twitter</a></p> <p> </p> <h2><a href= "https://itunes.apple.com/gb/podcast/hot-content-marketing-podcast/id1331585382"> Subscribe to the podcast on i Tunes</a></h2>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-17-monetising-your-blog-with-kat-molesworth]]></link><guid isPermaLink="false">194519ff4af50ed8814f13b589cfc98c</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 27 Apr 2018 10:11:00 -0500</pubDate><enclosure url="https://podcasts-mirror.captivate.fm/media/17c0839e-c74e-4f1e-8d85-214a58a3a2c9/kat_podcast.mp3" length="20859022" type="audio/mpeg"/><itunes:duration>21:44</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>About Kat Kat founded and runs a hot UK blogging conferencefor creative and design loving bloggers called Blogtacular.
 I make films, specialising in online advertising, book trailers, video profiles and stop motion.
 I work with online and offline businesses to improve their social media reach, develop strategies, expand their customer base, implement websites and build their brand. I create and manage social media profiles and blogs for indie businesses – find out more about what I offer on my pro site.
  
 I chat to Kat about...  How she has monetised her long-standing blog
 The influencer/brand relationship
 Balancing raising a family with running a business
  Connect with Kat Visit her website
 On https://twitter.com/thatkat?lang=en (Twitter)
  
  Subscribe to the podcast on i Tunes</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 16 - How to make your mark online with Martin Huntbach and Lyndsay Cambridge</title><itunes:title>How to make your mark online with Martin Huntbach and Lyndsay Cambridge</itunes:title><description>About Martin and Lyndsay Martin and Lyndsay run Jammy Digital, a WordPress web design agency based in Manchester, UK. They create high-performing websites their clients can be proud of, and specialise in WordPress web design and development, conversions and search engine optimisation. They also put a lot of effort into content marketing, and teaching others how to make their mark online.
  
 I chat to them about about...  Their personal experience of creating a website for their own business
 What they&apos;ve learnt along they way
 How they&apos;ve harnessed Facebook live and Facebook groups to grow their business
 Working together as a husband and wife team
  Connect with them On Twitter: @Martinhuntbach @LyndzCambridge
 On LinkedIn
 Visit the http://www.jammydigital.com/ (Jammy Digital website)
  
  Subscribe to the podcast on i Tunes</description><content:encoded><![CDATA[<h3>About Martin and Lyndsay</h3> <p>Martin and Lyndsay run Jammy Digital, a WordPress web design agency based in Manchester, UK. They create high-performing websites their clients can be proud of, and specialise in WordPress web design and development, conversions and search engine optimisation. They also put a lot of effort into content marketing, and teaching others how to make their mark online.</p> <p> </p> <h3>I chat to them about about...</h3> <ul> <li>Their personal experience of creating a website for their own business</li> <li>What they've learnt along they way</li> <li>How they've harnessed Facebook live and Facebook groups to grow their business</li> <li>Working together as a husband and wife team</li> </ul> <h3>Connect with them</h3> <p>On Twitter: @Martinhuntbach @LyndzCambridge</p> <p>On <a href= "https://www.linkedin.com/in/jresnick/">LinkedIn</a></p> <p>Visit the <a href="http://www.jammydigital.com/">Jammy Digital website</a></p> <p> </p> <h2><a href= "https://itunes.apple.com/gb/podcast/hot-content-marketing-podcast/id1331585382"> Subscribe to the podcast on i Tunes</a></h2>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-16-how-to-make-your-mark-online-with-martin-huntbach-and-lyndsay-cambridge]]></link><guid isPermaLink="false">e4e05ce201f7eae63e5a861cb062b208</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 20 Apr 2018 06:16:00 -0500</pubDate><enclosure url="https://podcasts-mirror.captivate.fm/media/9f6aaea5-2dc7-4d05-bc3a-55d5dfddbdbb/martin_and_lyndsay_podcast.mp3" length="26489614" type="audio/mpeg"/><itunes:duration>27:36</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><itunes:summary>About Martin and Lyndsay Martin and Lyndsay run Jammy Digital, a WordPress web design agency based in Manchester, UK. They create high-performing websites their clients can be proud of, and specialise in WordPress web design and development, conversions and search engine optimisation. They also put a lot of effort into content marketing, and teaching others how to make their mark online.
  
 I chat to them about about...  Their personal experience of creating a website for their own business
 What they&apos;ve learnt along they way
 How they&apos;ve harnessed Facebook live and Facebook groups to grow their business
 Working together as a husband and wife team
  Connect with them On Twitter: @Martinhuntbach @LyndzCambridge
 On LinkedIn
 Visit the http://www.jammydigital.com/ (Jammy Digital website)
  
  Subscribe to the podcast on i Tunes</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 9 - Finding your niche, your &apos;why&apos; and staying positive with Lee Jackson</title><itunes:title>Finding your niche, your &apos;why&apos; and staying positive with Lee Jackson</itunes:title><description>About Lee Lee leads two digital businesses providing powerful WordPress solutions for personal brands, design agencies and event companies. He runs the WP Innovator Facebook Group with over 1400 members who support one another, network and have fun.
 There is a focus on productivity, WordPress tools and tips, business and strategy. He is the host of The Agency Trailblazer Podcast (Formerly WP Innovator Podcast), which focuses on agency life with a heavy WordPress bias (WordPress for President).
 He compliments this with a paid community focused on helping stressed out design/web agency owners fall in love with their businesses again. No 10x BS, just practical advice and support to help people undo bad decisions and create an agency they can love that supports the lifestyle they need.
 I chat to Lee about...  How he&apos;s building his own personal brand
 How he found his niche
 The importance of finding your &apos;why&apos;
 How he stays positive
  Connect with Lee Visit his https://angledcrown.com (Angled Crown Website) Visit his https://agencytrailblazer.com (Agency Trailblazer website) On https://twitter.com/leejacksondev (Twitter) On Facebook
  
  Subscribe to the podcast on i Tunes</description><content:encoded><![CDATA[<h3>About Lee</h3> <p>Lee leads two digital businesses providing powerful WordPress solutions for personal brands, design agencies and event companies. He runs the WP Innovator Facebook Group with over 1400 members who support one another, network and have fun.</p> <p>There is a focus on productivity, WordPress tools and tips, business and strategy. He is the host of The Agency Trailblazer Podcast (Formerly WP Innovator Podcast), which focuses on agency life with a heavy WordPress bias (WordPress for President).</p> <p>He compliments this with a paid community focused on helping stressed out design/web agency owners fall in love with their businesses again. No 10x BS, just practical advice and support to help people undo bad decisions and create an agency they can love that supports the lifestyle they need.</p> <h3>I chat to Lee about...</h3> <ul> <li>How he's building his own personal brand</li> <li>How he found his niche</li> <li>The importance of finding your 'why'</li> <li>How he stays positive</li> </ul> <h3>Connect with Lee</h3> <p>Visit his <a href="https://angledcrown.com">Angled Crown Website</a><br /> Visit his <a href="https://agencytrailblazer.com">Agency Trailblazer website</a><br /> On <a href="https://twitter.com/leejacksondev">Twitter</a><br /> On <a href= "https://www.facebook.com/angledcrown/?pnref=lhc">Facebook</a></p> <p> </p> <h2><a href= "https://itunes.apple.com/gb/podcast/hot-content-marketing-podcast/id1331585382"> Subscribe to the podcast on i Tunes</a></h2>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-9-finding-your-niche-your-why-and-staying-positive-with-lee-jackson]]></link><guid isPermaLink="false">ce736c37df072736e1c2ca49b647fa58</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><pubDate>Tue, 27 Feb 2018 11:22:26 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/6aa7054b-10dc-4947-8a0e-a4abe81d89dc/lee_jackson_final_edit.m4a" length="31809164" type="audio/mp4"/><itunes:duration>19:11</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>About Lee Lee leads two digital businesses providing powerful WordPress solutions for personal brands, design agencies and event companies. He runs the WP Innovator Facebook Group with over 1400 members who support one another, network and have fun.
 There is a focus on productivity, WordPress tools and tips, business and strategy. He is the host of The Agency Trailblazer Podcast (Formerly WP Innovator Podcast), which focuses on agency life with a heavy WordPress bias (WordPress for President).
 He compliments this with a paid community focused on helping stressed out design/web agency owners fall in love with their businesses again. No 10x BS, just practical advice and support to help people undo bad decisions and create an agency they can love that supports the lifestyle they need.
 I chat to Lee about...  How he&apos;s building his own personal brand
 How he found his niche
 The importance of finding your &apos;why&apos;
 How he stays positive
  Connect with Lee Visit his https://angledcrown.com (Angled Crown Website) Visit his https://agencytrailblazer.com (Agency Trailblazer website) On https://twitter.com/leejacksondev (Twitter) On Facebook
  
  Subscribe to the podcast on i Tunes</itunes:summary><itunes:author>Natalie Hailey</itunes:author><itunes:block>no</itunes:block></item><item><title>Episode 8 - Getting clear on content marketing with Chris Marr</title><itunes:title>Getting clear on content marketing with Chris Marr</itunes:title><description>About Chris Multi award winning Entrepreneur Chris Marr believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.
 Chris is the Founder and driving force behind CMA, the UK’s largest membership organisation of it’s time.
 He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing.
 I chat to Chris about...  His ultimate content marketing definition - If there is any confusion surrounding what content marking actually is, this&apos;ll clear it up!
 How content marketing is directly related to sales
 The no.1 mistake he sees people making in their content marketing efforts
  Connect with Chris Visit his website
  https://twitter.com/chrismarr101 (Twitter)
 https://www.linkedin.com/in/chrismarr101 (LinkedIn)
 http://www.instagram.com/chrismarr101 (Instagram)
 https://www.facebook.com/thecontentmarketingacademy/ (Facebook) (CMA)
 https://www.facebook.com/chrismarr102 (Facebook) (Chris)
  Resources Here&apos;s the link to Chris&apos;s blog post 15 things I&apos;m fed up teaching you about your blog . I highly recommend you give it a read, some great advice in there.
  Subscribe to the podcast on i Tunes</description><content:encoded><![CDATA[<h3>About Chris</h3> <p>Multi award winning Entrepreneur Chris Marr believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.</p> <p>Chris is the Founder and driving force behind CMA, the UK’s largest membership organisation of it’s time.</p> <p>He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing.</p> <h3>I chat to Chris about...</h3> <ul> <li>His ultimate content marketing definition - If there is any confusion surrounding what content marking actually is, this'll clear it up!</li> <li>How content marketing is directly related to sales</li> <li>The no.1 mistake he sees people making in their content marketing efforts</li> </ul> <h3>Connect with Chris</h3> <p>Visit his <a href= "https://www.thecontentmarketingacademy.co.uk">website</a></p> <ul> <li><a href="https://twitter.com/chrismarr101" target="_blank" rel= "noopener noreferrer">Twitter</a></li> <li><a href="https://www.linkedin.com/in/chrismarr101" target= "_blank" rel="noopener noreferrer">LinkedIn</a></li> <li><a href="http://www.instagram.com/chrismarr101" target="_blank" rel="noopener noreferrer">Instagram</a></li> <li><a href="https://www.facebook.com/thecontentmarketingacademy/" target="_blank" rel= "noopener noreferrer">Facebook</a> (CMA)</li> <li><a href="https://www.facebook.com/chrismarr102" target="_blank" rel="noopener noreferrer">Facebook</a> (Chris)</li> </ul> <h3><strong>Resources</strong></h3> <p>Here's the link to Chris's blog post <a href= "https://www.thecontentmarketingacademy.co.uk/improve-your-blog/">15 things I'm fed up teaching you about your blog</a> . I highly recommend you give it a read, some great advice in there.</p> <h2><a href= "https://itunes.apple.com/gb/podcast/hot-content-marketing-podcast/id1331585382"> Subscribe to the podcast on i Tunes</a></h2>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-8-getting-clear-on-content-marketing-with-chris-marr]]></link><guid isPermaLink="false">b45e74ad1ced440ad936e471f7325c3b</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><pubDate>Fri, 23 Feb 2018 10:25:24 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/d33d23f0-85ec-4c15-b00c-9f784c936e6b/chris_marr_final_edit.m4a" length="34870332" type="audio/mp4"/><itunes:duration>21:10</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:summary>About Chris Multi award winning Entrepreneur Chris Marr believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.
 Chris is the Founder and driving force behind CMA, the UK’s largest membership organisation of it’s time.
 He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing.
 I chat to Chris about...  His ultimate content marketing definition - If there is any confusion surrounding what content marking actually is, this&apos;ll clear it up!
 How content marketing is directly related to sales
 The no.1 mistake he sees people making in their content marketing efforts
  Connect with Chris Visit his website
  https://twitter.com/chrismarr101 (Twitter)
 https://www.linkedin.com/in/chrismarr101 (LinkedIn)
 http://www.instagram.com/chrismarr101 (Instagram)
 https://www.facebook.com/thecontentmarketingacademy/ (Facebook) (CMA)
 https://www.facebook.com/chrismarr102 (Facebook) (Chris)
  Resources Here&apos;s the link to Chris&apos;s blog post 15 things I&apos;m fed up teaching you about your blog . I highly recommend you give it a read, some great advice in there.
  Subscribe to the podcast on i Tunes</itunes:summary><itunes:author>Natalie Hailey</itunes:author><itunes:block>no</itunes:block></item><item><title>Episode 3 – Building a credible brand and a powerful online presence with Louise Harnby</title><itunes:title>Episode 3 – Building a credible brand and a powerful online presence with Louise Harnby</itunes:title><description>About LouiseLouise Harnby is a professional fiction proofreader and copyeditor. She specializes in helping independent, self-publishing authors prepare their novels for market. Louise worked in-house for two international publishers for 13 years before setting up her editorial business. She has self-published several books on the business of editing and proofreading and runs the Craft Your Editorial Fingerprint series of online courses. You can find out more about her at https://www.louiseharnbyproofreader.com/ (www.louiseharnbyproofreader.com).
I chat to Louise about...How she has built up an online presence through consistent blogging over a number of years
How she has dominated social media despite not being in a particularly &apos;social media-friendly&apos; industry
How blogging has benefited her business and personal brand
How she has used Facebook Bots to better engage with her audience
Connect with LouiseOn https://twitter.com (Twitter)
 On https://www.linkedin.com/in/louiseharnby/ (LinkedIn)
 Visit her https://www.louiseharnbyproofreader.com (website)
 http://bit.ly/HarnbyYouTube%E2%80%8B (YouTube channel)


</description><content:encoded><![CDATA[<h3><strong>About Louise</strong></h3><p>Louise Harnby is a professional fiction proofreader and copyeditor. She specializes in helping independent, self-publishing authors prepare their novels for market. Louise worked in-house for two international publishers for 13 years before setting up her editorial business. She has self-published several books on the business of editing and proofreading and runs the Craft Your Editorial Fingerprint series of online courses. You can find out more about her at <a href="https://www.louiseharnbyproofreader.com/" target="_blank">www.louiseharnbyproofreader.com</a>.</p><h3><strong>I chat to Louise about...</strong></h3><ul><li>How she has built up an online presence through consistent blogging over a number of years</li><li>How she has dominated social media despite not being in a particularly 'social media-friendly' industry</li><li>How blogging has benefited her business and personal brand</li><li>How she has used Facebook Bots to better engage with her audience</li></ul><h3><strong>Connect with Louise</strong></h3><p>On <a href="https://twitter.com" target="_blank">Twitter</a></p><p> On <a href="https://www.linkedin.com/in/louiseharnby/" target="_blank">LinkedIn</a></p><p> Visit her <a href="https://www.louiseharnbyproofreader.com" target="_blank">website</a></p><p> <a href="http://bit.ly/HarnbyYouTube%E2%80%8B" target="_blank">YouTube channel</a></p><p><br></p>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-3-building-a-credible-brand-and-a-powerful-online-presence-with-louise-harnby]]></link><guid isPermaLink="false">2c19b9daf475dc7833b40ebdfc702c38</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Thu, 18 Jan 2018 19:17:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/8eb4a8c8-eb6a-42e7-8be5-28c8eea06e68/louise_harnby_final_18th_jan.mp3" length="25279630" type="audio/mpeg"/><itunes:duration>26:20</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>3</itunes:episode><itunes:summary>About LouiseLouise Harnby is a professional fiction proofreader and copyeditor. She specializes in helping independent, self-publishing authors prepare their novels for market. Louise worked in-house for two international publishers for 13 years before setting up her editorial business. She has self-published several books on the business of editing and proofreading and runs the Craft Your Editorial Fingerprint series of online courses. You can find out more about her at https://www.louiseharnbyproofreader.com/ (www.louiseharnbyproofreader.com).
I chat to Louise about...How she has built up an online presence through consistent blogging over a number of years
How she has dominated social media despite not being in a particularly &apos;social media-friendly&apos; industry
How blogging has benefited her business and personal brand
How she has used Facebook Bots to better engage with her audience
Connect with LouiseOn https://twitter.com (Twitter)
 On https://www.linkedin.com/in/louiseharnby/ (LinkedIn)
 Visit her https://www.louiseharnbyproofreader.com (website)
 http://bit.ly/HarnbyYouTube%E2%80%8B (YouTube channel)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item><item><title>Episode 2 - How to make the most of your Wordpress website with Ahmed Khalifa</title><itunes:title>Episode 2 - How to make the most of your Wordpress website with Ahmed Khalifa</itunes:title><description>
About AhmedAhmed Khalifa is an experienced digital marketer with a keen passion for WordPress. With almost 10 years in the industry and working with local companies to national brands, Ahmed has helped a number to grow their online visibility. As an active member of the WordPress community, Ahmed also helps to contribute by attending the meetups, organising/volunteering at WordCamps and generally help everyone make the most out of their WordPress sites via his own site.&amp;nbsp;
In this episode I talk to Ahmed about...Why WP is such a popular platform 
How to get the most out of your WP site 
The importance of quality content on your website 
What we should be focusing on including on our home and about pages
he benefits of having a blog on your website.
Connect with Ahmed
On https://www.facebook.com/igniterock/ (Facebook) On https://twitter.com/IgniteRock (Twitter) On https://www.linkedin.com/in/iamahmedkhalifa/ (LinkedIn)https://www.igniterock.com (Visit the Ignite Rock website)
Resources
https://wpuk.org/events/ (Wordcamp Events)
https://kwfinder.com (KWFinder) 

</description><content:encoded><![CDATA[<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="//html5-player.libsyn.com/embed/episode/id/6141773/height/360/width/640/theme/legacy/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/backward/" height="360" width="640"></iframe><h3><br></h3><h3><span style="color: rgb(202, 153, 154);">About Ahmed</span></h3><p>Ahmed Khalifa is an experienced digital marketer with a keen passion for WordPress. With almost 10 years in the industry and working with local companies to national brands, Ahmed has helped a number to grow their online visibility. As an active member of the WordPress community, Ahmed also helps to contribute by attending the meetups, organising/volunteering at WordCamps and generally help everyone make the most out of their WordPress sites via his own site.&nbsp;</p><h3><span style="color: rgb(202, 153, 154);">In this episode I talk to Ahmed about...</span></h3><p>Why WP is such a popular platform </p><p>How to get the most out of your WP site </p><p>The importance of quality content on your website </p><p>What we should be focusing on including on our home and about pages</p><p>he benefits of having a blog on your website.</p><h3><span style="color: rgb(202, 153, 154);">Connect with Ahmed</span></h3><h3><br></h3><h3>On <a href="https://www.facebook.com/igniterock/" target="_blank">Facebook</a> </h3><h3>On <a href="https://twitter.com/IgniteRock" target="_blank">Twitter</a> </h3><h3>On <a href="https://www.linkedin.com/in/iamahmedkhalifa/" target="_blank">LinkedIn</a></h3><p><a href="https://www.igniterock.com" target="_blank">Visit the Ignite Rock website</a></p><p><span style="color: rgb(202, 153, 154);" class="ql-size-large">Resources</span></p><p><a href="https://wpuk.org/events/" target="_blank">Wordcamp Events</a></p><p><a href="https://kwfinder.com" target="_blank">KWFinder</a> </p><h2><br></h2>]]></content:encoded><link><![CDATA[https://one-hot-thing.captivate.fm/episode/episode-2-how-to-make-the-most-of-your-wordpress-website-with-ahmed-khalifa]]></link><guid isPermaLink="false">58986341e0b3e212d01ab79a6849026a</guid><itunes:image href="https://artwork.captivate.fm/d3453144-96ba-4b6e-9839-8d066d005d45/one_hot_thing_podcast_graphic.png"/><dc:creator><![CDATA[Natalie Hailey]]></dc:creator><pubDate>Fri, 12 Jan 2018 10:39:00 -0500</pubDate><enclosure url="https://podcasts.captivate.fm/media/2237cbdb-b949-4e3c-8454-3e110fc43102/ahmed_12th_jan.mp3" length="32759950" type="audio/mpeg"/><itunes:duration>34:07</itunes:duration><itunes:explicit>no</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>2</itunes:episode><itunes:summary>About AhmedAhmed Khalifa is an experienced digital marketer with a keen passion for WordPress. With almost 10 years in the industry and working with local companies to national brands, Ahmed has helped a number to grow their online visibility. As an active member of the WordPress community, Ahmed also helps to contribute by attending the meetups, organising/volunteering at WordCamps and generally help everyone make the most out of their WordPress sites via his own site. 
In this episode I talk to Ahmed about...Why WP is such a popular platform 
How to get the most out of your WP site 
The importance of quality content on your website 
What we should be focusing on including on our home and about pages
he benefits of having a blog on your website.
Connect with Ahmed
On https://www.facebook.com/igniterock/ (Facebook) On https://twitter.com/IgniteRock (Twitter) On https://www.linkedin.com/in/iamahmedkhalifa/ (LinkedIn)https://www.igniterock.com (Visit the Ignite Rock website)
Resources
https://wpuk.org/events/ (Wordcamp Events)
https://kwfinder.com (KWFinder)</itunes:summary><itunes:author>Natalie Hailey</itunes:author></item></channel></rss>