Online Course Creation Strategy Made Easy

[S1 E12] Designing a funnel for your online course (hint: no fancy tech required)

Janet Murray — Thu, 30 May 2024 09:00:00 +0100

You don’t need to pay for funnel building software - or for someone to build you a ‘funnel’ for your online course. Because a funnel is not the ‘tech stack’ you use to host and deliver your online course. It’s the journey someone takes from not being an online course student to investing in your course.

In this episode of the Online Course Strategy Made Easy podcast I’ll show you how to design a funnel for your online course (without investing in fancy tech/resources).

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[S1 E11] How to protect your intellectual property as an online course creator

Janet Murray — Thu, 23 May 2024 09:00:00 +0100

One of the most common questions I get asked about online course creation is about how to protect your course content from copycats/theft.

In fact, I’ve seen new course creators spend so long worrying about this and exploring their options - they never actually get their course on sale. In this episode, I’ll share how to protect your intellectual property as an online course creator.

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[S1 E10] Pricing your online course and mistakes to avoid

Janet Murray — Thu, 16 May 2024 09:00:00 +0100

When I first started out with online course creation, I used to tie myself up in knots about pricing. And - because I didn't know any better - I'd end up looking at what other people were charging for online courses and charge the same/similar.

Even if it meant I was underpricing/making a loss on my own course! In this episode, I’ll share what I’ve learned about online course pricing over the last decade (it might surprise you).

In this episode of the Online Course Strategy Made Easy podcast I share the key to pricing online courses (and what I share may surprise you).

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[S1 E9] Having a ‘Fail Fast’ Strategy (and why it’s vital for online course success)

Janet Murray — Thu, 09 May 2024 09:00:00 +0100

I sold 120+ copies of my new EBook: Create Your Online Course In 48 Hours over a five day period.

But why bother selling a £9.99 EBook? Why not just create an online course and charge more?

Find out in this episode of the Online Course Strategy Made Easy podcast - along with why a ‘Fail Fast’ strategy is vital for online course success.

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[S1 E8] Funnel software (and other online course tech you don’t need)

Janet Murray — Tue, 23 Apr 2024 09:00:00 +0100

I’ve wasted thousands on tools/tech I just didn’t need for online course creation.

Which is why I now advise my clients to keep things simple - with free or low cost tech.

Or resources they are already using in their business.

In this episode of the Online Course Strategy Made Easy podcast I ‘fess up about some of things I wasted money (and time) on when I first started my online course journey - so you can avoid doing the same.

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[S1 E7] Weird online course myths to be aware of

Janet Murray — Thu, 18 Apr 2024 09:00:00 +0100

I’ve heard some funny stuff about online courses over the years. Including: you can’t launch a course without a membership site/online platform, your course must be CPD accredited and you need to build out a ‘funnel’ (if you’re selling an online course, you already have one!). If you’re new to online course creation and sales, it can feel really overwhelming.

In this episode of the Online Course Strategy Made Easy podcast I share some of the most common myths I hear about online courses (and the things you should really take with a pinch of salt).

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[S1 E6] Choosing a course topic (it’s not about you baby)

Janet Murray — Tue, 16 Apr 2024 07:00:00 +0100

While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients.

Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the right audience.

In this episode of the Online Course Strategy Made Easy podcast I’ll share my strategy for choosing course topic ideas (and a common ‘newbie’ mistake to avoid).

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[S1 E5] Creating the perfect lead magnet for an online course

Janet Murray — Thu, 11 Apr 2024 07:00:00 +0100

Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’?

In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show you what I mean.

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[S1 Ep 4] Bad advice I gave on audience building (and what changed my mind)

Janet Murray — Tue, 09 Apr 2024 07:00:00 +0100

Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely.

So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me? That’s exactly what I share in this episode of the Online Course Strategy Made Easy podcast.

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[S1 Ep 3] Why creating the shortest online course possible should be your priority

Janet Murray — Thu, 04 Apr 2024 07:00:00 +0100

Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%).

And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my own clients.

If I’d ‘clicked’ I’d have approached things very differently. And in this episode of the Online Course Strategy Made Easy podcast I’ll talk about why this means your aim as a course creator should be to create the shortest course possible …

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[S1 Ep 2] How to generate income from your online course - before you’ve finished it

Janet Murray — Tue, 02 Apr 2024 07:01:00 +0100

Something I wish I'd learned earlier about online course creation is that you *can* generate income from online courses before you've created your signature online course.

But like many new course creators, I got caught up in thinking I needed to spend months creating a big multi module online course.

In this episode of the Online Course Strategy Made Easy podcast I’ll share what I’d do differently if I was starting afresh (including tech I definitely wouldn’t invest in).

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[S1 Ep 1] Things I’ve wasted time/money on as a course creator

Janet Murray — Tue, 02 Apr 2024 07:00:00 +0100

Confession time - I wasted a LOT of time/money on resources and tools I didn’t need in the early days of my course creation journey.

In the first episode of the Online Course Strategy Made Easy podcast I’ll share my course creation journey - including a bit of my ‘back story’ - and some of the mistakes I made in the early days (so you can avoid making them).

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[S1 Trailer] Welcome to the Online Course Strategy Made Easy podcast

Janet Murray — Mon, 01 Apr 2024 09:00:00 +0100

I’m Janet Murray - I’m a business strategist, copywriter and online course creator. And over the last decade, I’ve generated hundreds of thousands of pounds in sales of digital products - including online courses, EBooks, memberships, planners/journals, templates - you name it

I’ve sold it online. I’ve also helped hundreds of clients create and launch online courses - and

use my strategic copywriting skills to write courses for other people.

I created the Online Course Strategy Made Easy podcast to help you navigate the overwhelm around online course creation and sales. Because I’ve learned a LOT of things the hard way.

And in this first season, I’ll be sharing all the things I’d do differently if I was starting out again - so you can avoid making the same mistakes (and save yourself time and money). Including ‘fessing up to some of the things I wasted time and money on …

You’ll get value from the Online Course Strategy Made Easy podcast if you’re:

Thinking about creating your first online course
Have started creating your online course
Already have an online course but want to generate more sales

… I feel sure you’ll get value from the Online Course Strategy Made Easy podcast.

So do subscribe in your favourite podcast app so you don’t miss an episode.

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