That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.

In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.

Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-offer-into-a-scalable-membership-model/

Resources:

• Make It a Membership- a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer.

It’s about creating the opportunity of seeing what is possible, that they can themselves do this.

It's dealing with limiting beliefs and handling objections.

Hitting different mental triggers along the way to get your audience excited, anticipating, and desiring your offer.

And finally, make them take action so they can have that transformation that they’re seeking.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Selling isn't "dirty" or selfish. Selling is serving.

You're guiding people toward the solution they need.

So instead of surprising people with your offer at the last second, be transparent from the beginning.

And seed your offer throughout your launch.

Let people know you have an amazing offer coming so they can get excited about the possibilities.

This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?

On top of that, consider the perceived value of your offers.

An email vs a PDF vs a Facebook live vs 1 on 1 training.

Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.

What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?

Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results.

Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-that-actually-deliver-results/

Resources:

• Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

But don't discount those “non-buyers”.

You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.

It just wasn't the right time or the right financial situation.

Keep on nurturing those relationships after your launch.

Because those people will be out in the world singing your praises and might even become future buyers.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.

In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase.

Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at different times. Hit them with information across all channels: email, social media, in-person, paid ads, etc.

See your challenge launch as an opportunity to serve your people, not an annoyance.

Go all in with your promotion and make your launch a success.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attract-the-right-people-into-your-challenge-launch/

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing how to maximize the time right before your launch.

From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the line”.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.

We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world.

You can help other people make the transformation that they deserve.

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

You've worked really hard, you put a lot of time and energy into it.

You really want it to do well, and it can get very emotional at times.

But the important thing is that you’re putting yourself out there, which is what most people do not do.

That is a big accomplishment, congratulations!

So don’t forget to give yourself some grace during this period, because you’ll grow with each launch.

Just keep launching!

Resources

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

• For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram:@realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.

That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!

First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.

Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have results

You need to make more offers!

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Find the full show notes here: https://onlinemarketingpodcast.com/building-a-launch-that-actually-works/

Resources

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.

If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.

Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

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Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s not over till it’s over.

We are also talking about how pretending to be someone else to shine among others will only make you burn out; hence, it is better to stay authentic to yourself and attract people who resonate with you.

Katie Hornor, an expat entrepreneur in a historic seaside town in tropical México, has inspired millions of people with her multiple best-selling books and unique approach to business.

As a homeschool mom of five and ministry wife turned business coach, author, and international speaker, Katie has created a unique framework for client experience & marketing, and helped over 8,000 entrepreneurs learn to maximize the impact of their expertise without compromising their faith, core values or non-negotiables.

Katie takes her inspiration from the quirky pink flamingo and believes your message matters, you were created to stand out not blend in, and that everyone can find joy in doing “work as worship” when it aligns with their God-given purpose.

Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-turning-your-uniqueness-into-a-business-advantage-with-katie-hornor/

Resources:

• FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results.Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with Katie

Website: https://theflamingoadvantage.com

Instagram: https://instagram.com/katiehornor

Podcast: https://theflamingoadvantage.com/podcast

Youtube: https://www.youtube.com/@KatieHornorFlamingoAdvantage

Facebook: https://facebook.com/katiehornorvisionary

FB group: https://www.facebook.com/groups/581375843627991/

LinkedIn: https://www.linkedin.com/in/katiehornor/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?

On top of that, consider the perceived value of your offers.

An email vs a PDF vs a Facebook live vs 1 on 1 training.

Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.

What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?

Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

“Well, of course, Paul!”, right?

Then you need to be intentional with your conversations.

A lot of us put random content out there just to get something, anything out!

Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.

Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.

The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.

How can you be more intentional with your conversations?

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.

Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.

Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.

So, remember change is going to happen. Will you embrace it?

Resources:

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are discussing the most common mistakes and how to avoid them.

Find the full show notes here:

https://onlinemarketingpodcast.com/the-biggest-mistakes-that-hurt-your-offer

Resources:

• Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales!

• Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.

So, don't forget to do a launch debrief every time you launch.

It allows you to really reflect on how your launch went from start to finish.

Not just the period of the launch itself but everything that led up to it.

A debrief will help you to really evaluate if everything that you did for that launch made sense.

If it resonated with your audience if it was something that you would do again or do differently.

Resources:

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.

We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.

Find the full show notes here: https://onlinemarketingpodcast.com/what-to-do-after-your-launch-to-keep-the-momentum-going

Resources:

• FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!

• Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

1. What are they thinking, saying, feeling, and doing in their world right now?
2. What are their struggles, challenges, and aspirations?
3. What conversations are they already having?

Make sure you do market research, especially in buyer communities.

We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.

And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.

But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!

Launch that promotion. Share your message. Get in front of your audience and test the waters.

You'll learn, grow, and be able to pivot based on their feedback.

Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

They let self-doubt and limiting beliefs stop them from putting themselves out there.

They assume people already know what they do or should just find them.

But we live in a noisy, oversaturated world.

If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.

So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.

Doing those little things will separate you from 99% of the competition.

And that makes all the difference.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.

When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.

Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer.

Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.

Find the full show notes here: https://onlinemarketingpodcast.com/simple-ways-to-increase-your-launch-results

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

The way to get that is to give people the time. Listen and connect.

Stop treating everybody like a number.

Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?

You can probably achieve all the goals that you have by having a deeper connection with fewer people.

So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity

metric numbers, I really want to bring you back to connection.

Build your connections. Go deeper with fewer.

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

But it’s really not about the vanity metrics at all.

It's about the connection with your audience and really understanding their pain points and their language.

In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.

Find the full show notes here: https://onlinemarketingpodcast.com/why-a-smaller-audience-can-lead-to-bigger-results

Resources:

1. Ninja Targeting Research Guide - one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.

The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?

On top of that, consider the perceived value of your offers.

An email vs a PDF vs a Facebook live vs 1 on 1 training.

Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.

What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?

Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Get plenty of rest and go into launch day with a mindset of serving your audience.

It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience.

Give them quick wins and show them what's possible.

Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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They let self-doubt and limiting beliefs stop them from putting themselves out there.

They assume people already know what they do or should just find them.

But we live in a noisy, oversaturated world.

If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.

So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.

Doing those little things will separate you from 99% of the competition.

And that makes all the difference.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Get started now, even if you're not ready.

Put your offer out into the world and get real feedback from your audience.

Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.

Launch your first version and see how your audience responds.

The data will show you what's working, what needs improvement, and where to focus your efforts next.

So stop waiting for perfect, take action and imperfectly launch.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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But that just doesn't exist.

Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.

In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.

Find the full show notes here:https://onlinemarketingpodcast.com/the-marketing-method-we-use-to-repeat-success

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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There's the serving side and then there's the selling side.

And the interesting thing is, the entire thing is both, at the exact same time.

Selling is a process that means the entire launch, series, or webinar.

Understand that as you are giving and providing value, you are selling at the same time.

During your entire launch, you are leading your audience toward an informed buying decision.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems, giving them small wins, and ultimately signing up for your offers.

Find the full show notes here: https://onlinemarketingpodcast.com/creating-content-that-naturally-leads-to-your-offers/

Resources:

1. Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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But other times, webinars can be too time-consuming and ineffective.

In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen content that converts.

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1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.

So, what are the three things that you need to have aligned?

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1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.

I'm going to have you sit back and think about this...

Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!

Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.

So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Research is the first step before you get started with building your lead magnet but it's often a step that people skip over.It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good.

Don’t make that mistake. Do your research first, figure out the problems that your audience is having and then base a list builder around that. Then you can create a list builder that's going to naturally lead and bridge into your offer. It all starts with doing the research first.

So, get started with that research. Do your homework. It'll be worth it in the long run!

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.

We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and aList building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.

Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.

Focus on building your list the right way from the beginning. It’s time to dial in and attract the right people into your audience and it starts with having the right type of list builder to do that. But, how do you know which is bestIn this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.

We are going to help you out! We have our Highest Converting List Builders PDF for you. Now this PDF is really going to dive in on and help you figure everything out.

ttract all the wrong people into our world, what good is it anyway?

Give yourself the time and space to build the right foundation.

Find the full show notes here: https://onlinemarketingpodcast.com/attracting-clients-through-smart-list-building/

Resources:

1. Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Now I want you to promise me something…

I want you to just start. I want you to take action!

You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.

Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.

Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/

Find the full show notes here: https://onlinemarketingpodcast.com/crafting-lead-magnets-your-audience-will-love-2/

Resources:

1. Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allowing you to build your list faster!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.

Resources

1. Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

1. For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.

Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.

It’s a win-win for everyone!

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.

In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.

So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.

Be intentional instead. Build an audience of the right people.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.

But they're all individual people with specific individual needs and wants.

So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.

In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketing

Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistake-people-make-when-growing-their-email-list

Resources:

1. Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!

1. Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

1. For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.

When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.

I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer.

Find the full show notes here: https://onlinemarketingpodcast.com/designing-lead-magnets-people-actually-want/

Resources:

1. Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!
2. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.

What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.

We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?

So, remember, it’s okay to make more offers. Stop putting people in the free zone!

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1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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They can be very streamlined, very simple. It all comes down to the promise that you're making.

Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.

But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.

it's all about the long game.

It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.

Nobody loses, it's a win-win-win all the way around.

And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.

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1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.

If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.

And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.

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1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.

Find the full show notes here:

Resources:

1. Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!

Share all that you know, and you know an awful lot.

Don't take that for granted!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.

In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-memberships-while-protecting-your-time-and-energy

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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When we go and acquire something, when we consume something, we're expected to pay, right?

But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.

That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.

You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.

You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.

And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.

I want you to keep in mind that you can look at your funnel differently.

You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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When we go and acquire something, when we consume something, we're expected to pay, right?

But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.

That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.

You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.

You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.

And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.

I want you to keep in mind that you can look at your funnel differently.

You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!

Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point.

You don't need to reinvent the wheel. It's probably already created out there!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Resources:

1. Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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But content creation doesn't have to feel that heavy.

In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats and on different platforms.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-extract-every-drop-of-value-from-your-content

Resources:

1. FREE: 52 Conversation Catalysts: Create Content That Leads To Sales! 52 Weeks of purposeful content which leads your audience to your offers!

1. Audience Engagement Kit: Pump up your audience engagement with this value packed bundle with easy to do engagement tasks to get your audience talking and fingers tapping to reach out to you!

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.

But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.

Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.

Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stop

What we always have to keep in mind is that marketing is all bout testing.

That’s why we really need to pay attention to the feedback loop. It will help us in gaining that growth even faster by leaning in on topics that people are actually looking for.

In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-accelerate-your-list-growth-the-right-way

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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1. What deliverables to include
2. How to avoid overwhelm
3. How to make exclusive membership content available to the general public without devaluating your program
4. How to avoid grooming freebie seekers instead of paying members
5. How to convert one-off clients into monthly paying members.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Your audience wants a chance to get to know you. They wanna connect with you.

And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer.

So just show up. Show up as yourself.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.

Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.

When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.

So don’t forget to teach less and inspire more during your launches.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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To understand what topics are really gonna resonate with them, you have to dive into their world.

What are their pain points, their daily struggles, their aspirations, and their wins, big and small?

Try to really get to know your audience and speak into topics that are relevant to them.

You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.

The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.

In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.

Find the full shownotes here: https://onlinemarketingpodcast.com/what-most-launches-succeed-or-fail-on/

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.

We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.

This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past.

Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.

Just stop and listen with an open mind!

To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.

So, listen with that open mind and be adaptive!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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The answer might surprise you: It’s limitless.

When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.

In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-ads-work-beyond-one-off-wins/

Resources

1. Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.

We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.

We want to exceed expectations.

Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.

Are we our own best customer? Are we setting ourselves up with the right habits?

And that's what I'm going to recommend that you do.

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.

So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.

Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.

Have you started building your list?

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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You've worked really hard, you put a lot of time and energy into it.

You really want it to do well, and it can get very emotional at times.

But the important thing is that you’re putting yourself out there, which is what most people do not do.

That is a big accomplishment, congratulations!

So don’t forget to give yourself some grace during this period, because you’ll grow with each launch.

Just keep launching!

Resources

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

1. For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.

We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.

Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.

Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-mindset-shapes-launch-results-with-yasmin-boland

Resources:

1. FREE Launch Debrief Worksheet -The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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Connect with Yasmin

Website: www.yasminboland.com

Facebook: https://www.facebook.com/yasminbolandmoonology

Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!

Are you ready to listen to your audience?

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.

In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different opportunities to work with you.

Find the full show notes here: https://onlinemarketingpodcast.com/doing-less-earning-more-what-actually-works/

Resources:

1. Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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- making yourself visible in the right places

- creating a daily routine of giving value to your target audience

- and creating relevance while paying attention to social cues in the online space.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.

If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust!

Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time.

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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I'm giving you permission to launch imperfectly.

Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace.

We don't need it to be perfect.

We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow.

So don’t let perfectionism stop you from launching.

Pick a launch date, carve out the journey ahead of you and get ready to launch!

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Would you like to know one of the number one thing that has helped me become successful over and over again?

It’s really quite simple: by making more offers!

In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.

We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.

When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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It all boils down to the 3 key pillars that lead to more conversions and successful sales.

And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.

In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-sales-by-reducing-friction/

Resources:

1. Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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They over-teach and over-deliver content.

They are thinking: “I need to deliver. I need to show up with my best stuff.”

Yes, you should definitely do that.

But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.

So find the right balance between giving value during your launch and leaving your audience to desire more.

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-spark-curiosity/

Resources:

1. 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.

In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

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When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?

- Maybe it's an e-book that's going to explain the process that you do.

- Maybe it's a tutorial of you showing a step-by-step process.

A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.

What are some different ways that you can work with your audience with smaller offers?

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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