Own Your Mark | Human Design Marketing Strategy

11. Post-Purchase Emails: How to Keep Clients Coming Back

Thu, 11 Jun 2026 01:00:00 -0400

What if the key to less churn in your business is actually leaning into the churn? Not the violent, without-care kind — but an intentional version that celebrates your clients, highlights the path forward, and nurtures the relationship long after the project ends.

In this episode, we're getting into the post-purchase email sequence:

why it's the most underutilized tool in your email strategy
how the CHURN framework works together to keep clients coming back
what it looks like when a business stops treating the point of purchase as the finish line

This is for the established business owner who has already done the hard work of earning great clients — and is ready to build on that momentum instead of starting the search all over again. Full show notes at ownyourmark.com/post-purchase-email-sequence.

See the full show notes at: www.owenyourmark.com/post-purchase-email-sequence

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Podcast brought to you in partnership with Leah Bryant Co.

10. 5 Easy Email Ideas to Send When Life Gets Busy

Thu, 14 May 2026 01:00:00 -0400

You know you need to send the email. You also know life and business have been... a lot lately. "Send email to my list" keeps getting kicked down the road until tomorrow or next week.

In this episode, Breanna breaks down five email ideas you can pull out when time is short, brain space is limited, and starting from scratch sounds impossible.

These are low-lift strategies that honor your energy and keep your business moving.

This one is for anyone who knows email marketing matters, wants to stay consistent with email marketing without the pressure, and is ready to give themselves permission to make it easier.

Full show notes at ownyourmark.com/5-email-marketing-tips-for-busy-seasons

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Go deeper with the digital resource: Your Emails, Your Way.

It's the practical starting point for building email content that feels good to create and sounds like you.

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Podcast brought to you in partnership with Leah Bryant Co.

9. Does Your Business Have Its Own Energetic Blueprint?

Thu, 07 May 2026 16:45:00 -0400

What if your business is wired completely differently than you are?

In this episode, Breanna shares what it looks like when a business is built to communicate in a completely different way than its owner — and what becomes possible once you stop running your business through a personal lens.

She walks through her own experience discovering this firsthand, plus two client stories that show how a business's own blueprint can explain the friction that a personal one simply can't.

This one is for anyone who has been doing everything right and still feels like something isn't landing — and is open to the possibility that their business has something to say about it.

Full show notes at:

https://www.ownyourmark.com/does-your-business-have-its-own-energetic-blueprint

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Podcast brought to you in partnership with Leah Bryant Co.

8. Unfiltered Thoughts About Your Emails w/ Samantha Burmeister

Tue, 28 Apr 2026 01:00:00 -0400

“When you hire a copywriter, you're also kind of hiring your strategist... You're also low key hiring your mindset coach because we are going to push back.”

— Samantha, @ Nomad Copy.

Breanna sits down with fellow email expert and nomad copywriter Samantha Burmeister for the kind of unfiltered conversation that usually only happens in voice messages and DMs.

They get into the difference between copy that sounds good and strategy that moves people, why post-purchase sequences are the most overlooked tool in your business, and what it really means to clear the path to yes — across the whole client journey, not just a launch.

Show notes and resources at ownyourmark.com/unfiltered-thoughts-about-your-emails

Connect with Samantha

Website:

Say hi to Sam, tell her Breanna sent you! Instagram

Grab a complete checklist of emails, curated by a copywriter who has over 100 launches under her belt: Launch Emails Checklist:

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Podcast brought to you in partnership with Leah Bryant Co.

7. HD Live: Market from Your Motivation ft. Brittany Herzberg

Thu, 23 Apr 2026 15:15:00 -0400

Breanna and Brittany have known each other for four years. So when Breanna opened one of Brittany's launch emails and something felt off — she did what any good friend would do. She Voxered her about it.

In this episode, they walk through what Brittany's Human Design as a 3/5 Manifesting Generator with Need Motivation actually means for how she creates content, writes emails, and shows up for her people — and what changed once she started working with it instead of against it.

This one is for anyone who has been curious about what a Human Design lens on your content and emails actually sounds like in practice.

Full show notes at www.owenyourmark.com/hd-live-brittany-herzberg

Connect with Brittany

Website: https://brittanyherzberg.com/

The Basic Bee Podcast: https://brittanyherzberg.com/the-basic-b-podcast

Threads: https://www.threads.com/@brittany_herzberg

Instagram: https://www.instagram.com/brittany_herzberg/

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Want to know what your own chart is pointing to in your content and emails?

A 60-minute 1:1 session is where we look at your Human Design, your marketing, and your strategy together.

https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Podcast brought to you in partnership with Leah Bryant Co.

6. Yes! You can love your emails

Wed, 15 Apr 2026 11:00:00 -0400

If you have ever avoided your inbox, stared down a blank draft, or quietly decided that email just isn't for you — this episode is for you. And I mean that for wherever you are on the spectrum of complicated feelings about email.

Email resistance in established business owners almost always points to something specific. It might be what you're writing, how you're writing it, what you're trying to sell, or how your energy is moving through the whole process. Whatever it is, it's information — and it's solvable.

In this episode, we get into the most common sticking points around email:

not knowing what to write
taking forever to get it done
not wanting to sell, and not seeing the results you expected

We look at what each one is actually signaling, what good results even look like, and how Human Design gives us a starting point for figuring out what's off.

This one is for anyone who wants to love their email strategy — and isn't there yet.

Full show notes at www.owenyourmark.com/you-can-love-your-emails

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

5. How Trusting Her Energy Turned a Struggling Launch Around

Tue, 07 Apr 2026 01:00:00 -0400

You followed the launch plan. You showed up, sent the emails, and kept going — and somewhere in the middle of it, something felt off...

A client of mine hit that same moment and made a decision that changed everything about how her launch landed.

In this episode, I'm sharing her story — what happened when she paused her launch emails mid-stream, why it worked, and what it means for how you approach your next launch.

This one is for anyone who has ever wondered if following the plan is costing them more than it's giving.

Check out the full show notes and other resources here:

www.owenyourmark.com/how-trusting-her-energy-turned-a-struggling-launch-around

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

4. Your Mind Is the Traitor

Tue, 31 Mar 2026 09:30:00 -0400

Something feels off in your marketing — and you can't quite name it.

The strategy makes sense. The content looks fine. But every time you sit down to execute it, it feels like pushing a boulder uphill.

That's a signal. And this episode is about learning to read it.

Breanna breaks down the difference between aligned and misaligned content, how to recognize which one you're in, and how to leverage your Human Design authority for your marketing.

You'll hear the specific signals each energy type sends when something is on or off, what the rogue translator is doing to your marketing decisions, and one question that will tell you whether or not you're creating aligned content.

Check out the full show notes and other resources here:

https://owenyourmark.com/your-mind-is-a-traitor

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Got a question you want Breanna to answer in a future episode?

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3. Why Your Emails Don't Sound Like You

Tue, 24 Mar 2026 02:00:00 -0400

You've spent years getting good at your craft, but when it comes to talking about it, marketing it, writing emails about it, something keeps getting lost in translation. If you've ever felt like you can deliver the work but can't quite explain it in a way that sounds like you, this episode is for you.

This is my origin story of how a copywriter with 8 years of experience, a burnout, an autism and ADHD diagnoses, and a lot of late-night rabbit holes, ended up building a Human Design framework that made email copy click in a way nothing else had.

I'm breaking down the difference between good copy and aligned copy, why I look at email strategy through the lens of Human Design first, and what it looks like when your marketing is built for your energy and not someone else's.

Check out the full show notes and other resources here

https://owenyourmark.com/human-design-email-strategy-sound-like-you/

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

2. Human Design Shows You How You Were Always Meant to Sell

Tue, 24 Mar 2026 01:30:00 -0400

You know how to sell. What you don't know is how to do it without feeling like you're performing, forcing, or faking it. If selling makes you cringe, consciously or not, and your emails feel like they're written by a version of you that you don't actually like, this episode is for you.

I'm breaking down the 2 Human Design elements I look at with every single client, the two most foundational: your energy type and your profile line. You'll walk away knowing exactly how each of the 5 energy types and 6 profile lines shows up in your content and emails, and why selling in alignment with your design stops feeling like selling at all.

This is Human Design for marketing made specific, actionable, and built for how you're actually wired.

Check out the full show notes and other resources here

https://owenyourmark.com/human-design-energy-types-how-to-sell

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

1. The 411 on Translating Your Human Design Into Marketing

Tue, 24 Mar 2026 01:00:00 -0400

You've done the courses, hired the coach, and followed the frameworks, and parts of it work, but none of it quite fits. If you're tired of duct-taping a business strategy that was never built for your energy, this episode is for you.

I'm giving you the foundation, the 411 of what this entire podcast is built on, Human Design for business, and breaking down what it means to build your emails, content, and marketing around how you're wired to show up. Practical, specific, and zero personality quizzes required.

Plus, hear why aligned marketing isn't just a feeling, and how your Human Design chart tells you exactly where you've been working against yourself.

Check out the full show notes and other resources here

https://owenyourmark.com/human-design-for-marketing/

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-minute 1:1 session: https://services.owenyourmark.com/

Threads - https://www.threads.com/@owenyourmark

Instagram - https://www.instagram.com/owenyourmark/

Welcome to Own Your Mark

Thu, 19 Mar 2026 00:00:00 -0400

I've spent 15 years in the trenches of sales and copy, and the thing I kept coming back to, for clients and for myself, was this: trying to market as anyone other than who you actually are never quite works. Everybody can feel it. Own Your Mark is where I help established entrepreneurs stop guessing and start building marketing that's wired to YOU using Human Design as the blueprint. If you're done doing it the way everyone else does it and ready to show up as the most you version of your business, you're in the right place. Subscribe and let's Own Your Mark.

Connect with Breanna

Look up your free human design chart AND Grab your Energy Type Email Playbook — free download www.owenyourmark.com/energy-type-email-playbook

Get your specific human design translated into marketing and content ideas with a 60-min 1:1 session: https://services.owenyourmark.com/

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