OWN YOUR BRAND

What Target and Whole Foods Teach Us About Branding | EP 54

Bijal Patel — Tue, 23 Jul 2024 05:00:00 -0600

“How the perception plays a significant role in how customers view your brand and why this impacts your business growth.” Today, Bijal (@bijal.launch) will share practical tips for creating a strong brand identity, including the importance of social media content, visual design, and consistent messaging. She will also discuss how to build trust and authority through effective branding strategies.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(0:00) Introduction to the importance of branding beyond logos

(4:00) Defining branding as perception

(8:00) Brand perception examples using Target and Whole Foods

(12:00) Michelin restaurant experience illustrating brand expectations

(16:00) The underestimated impact of brand perception for digital businesses

(20:00) How trust and core values define effective branding

(24:00) The necessity of consistency across all digital platforms

(28:00) The hidden secret of brand strategy success

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How to Build Trust with Vulnerability | EP 53

Bijal Patel — Tue, 16 Jul 2024 05:00:00 -0600

“I've just been going with my spirit on when do I feel like I have something to share and mostly it's been on mindset and thinking about stuff in a little bit of a different way.” Today, Bijal (@bijal.launch) discusses the importance of vulnerability and emotional honesty in business and personal growth. Bijal shares her experiences and insights on how being open and authentic can create trust, foster deeper connections, and lead to true success.

Timestamps

(0:00) Vulnerability creates trust and different perspectives.

(4:26) The loneliness of feeling like the only one with certain feelings.

(8:12) Sharing personal beliefs and experiences with friends.

(12:36) Reminder to trust and reach out to support networks during tough times.

(16:20) Feelings are not a detriment to business success.

(20:30) Embracing growth and the value of vulnerability in relationships.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Finding your Brand Voice with Marketing Maverick Jason Portnoy | EP 52

Bijal Patel — Tue, 09 Jul 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Jason Portnoy!

Meet Jason, a dynamic entrepreneur whose mission is to transform businesses from unknown to omnipresent.

Jason helps brands create more awareness, nurture customers, increase conversion, and scale using proven marketing and business strategies. He’s the mastermind behind True Rivalry®, a brand he launched in 2012 that quickly gained a foothold in over 250 retail stores across North America, with a loyal celebrity following and appearances on TV shows and movies.

In 2017, Jason founded JPORT Media™, an agency that has grown into a 7-figure powerhouse, generating over $100M in revenue for its clients. His Market Domination Method™ and coaching programs have been game-changers for many businesses, helping them scale and grow exponentially.

Jason is also the host of the top-ranked podcast Perfectly Mentored, where he picks the brains of industry leaders like Gary Vaynerchuk, Randi Zuckerberg, Daymond John, Grant Cardone, and Rebecca Minkoff.

Beyond his professional accolades, Jason is a proud father to Ryan and Chloe, and he’s on a relentless mission to deliver effective marketing strategies for businesses of all sizes. In a world full of internet marketing gurus, Jason stands out by letting his results speak for themselves.

Get ready for an insightful conversation with someone who doesn’t just talk about making things happen—he delivers results every day.

Timestamps

(00:00) Introduction and Relationship Focus

(02:14) Building a House of Bricks: Foundation for Success

(04:35) Finding Your Voice and Overcoming Fear

(08:19) The 4M Method: Mind, Marketing, Money, Moments

(11:22) Developing Relationships with High-Powered Individuals

(33:28) Authenticity and Trusting Yourself

(36:09) The Power of Who You Surround Yourself With

(41:49) Marketing and Branding

(50:10) Upcoming Projects and Events

If you're looking to create more awareness, nurture your customers, and scale your business using proven strategies, you can follow Jason on Instagram at @jasonportnoy for more tips and insights. And don’t forget to check his podcast, Perfectly Mentored, where he interviewed some of the biggest names in the industry.

How to Book 5 Figure Speaking Gigs with Gabrielle Goude | EP 51

Bijal Patel — Tue, 02 Jul 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Gabrielle Borman Goude!

Today, I have the honor of introducing a very special guest, Gabrielle Goud.

Gabrielle is a partner and Chief of Staff at Welch Equities, a holding company that also founded The Wealthy Consultant back in 2022.

Over the past five years, she has worked closely with Taylor Welch, contributing to a wide range of areas including events, operations, client services, and finance.

Gabrielle’s expertise encompasses everything from client retention to back-of-house operations, making her a versatile and invaluable asset to her team.

In addition to her extensive operational role, Gabrielle is passionate about speaking and podcasting, often sharing her knowledge on various platforms. Her experience and insights into the world of events and client engagement are unparalleled, and today she is here to share her wisdom on how to secure paid speaking gigs.

Timestamps

(03:15) Finding Events and Event Managers

(11:32) The Power of Vulnerability and Relatability

(29:52) The Power of Speaking Engagements

(36:11) Maximizing the Impact of Speaking Engagements

(44:54) Managing Energy and Time for Speaking Engagements

(48:21) Setting Speaking Fees

(50:24) Cadence of Speaking Engagements

(52:58) Choosing the Right Speaking Engagements

Don't miss out on her expertise and the chance to engage with her directly.

You can follow Gabrielle on Instagram at @GabrielleGoud. Make sure to check out her latest posts, drop a comment, and let her know you heard her on the Own Your Brand podcast.

Personal Brand Revamp with Money Genius Garrett Gunderson | EP 50

Bijal Patel — Tue, 25 Jun 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Garrett Gunderson!

Garrett Gunderson's journey in finance and helping people live their best lives starts with his great-grandfather, Biagio Eaquinta. In the early 1900s, Biagio left his pregnant wife in Italy to move to America, working as a shepherd and in coal mines in Utah. His life of scarcity influenced Garrett’s family for generations.

At 15, Garrett started his first business, cleaning cars for the local coal mine and credit union. This venture earned him Utah’s Rural Young Entrepreneur of the Year award. Inspired to "make it" beyond his small town, Garrett sought advice from financial experts, leading to conflicting and often poor guidance. This fueled his quest for financial knowledge.

Garrett earned a finance degree and began his career in financial services, quickly becoming disillusioned by its sales-driven nature. The market crash in 2000 intensified his determination to learn more, investing heavily in his education post-college. He discovered the concept of "money personas" and the importance of financial efficiency.

In 2001, Garrett co-founded Engenuity, a financial firm that thrived until a tragic plane crash in 2006 claimed the lives of his partners. This event prompted Garrett to reevaluate his life goals. He resigned from his top-tier insurance job to speak freely about financial myths, leading to the creation of the Producer Revolution, a movement empowering people to take control of their finances.

Garrett’s book, "Killing Sacred Cows," became a bestseller, establishing him as a prominent financial educator. He spoke at major events and appeared on various media platforms. He built an Inc. 500 financial firm, eventually selling it to expand his impact through Multiplier, a program to help people grow their income and wealth without strict budgeting.

In 2017, Garrett’s family returned to Italy, celebrating their journey from poverty to prosperity. His mission now is to help others build lives they love and create lasting legacies. Garrett aims to empower one million families to achieve true wealth and financial independence.

Timestamps

(0:00) Entrepreneurship is more complicated financially

(2:00) Garrett's small-town upbringing and early business ventures

(4:00) Decision-making and taking calculated risks

(6:00) Sacrifice vs. choosing the work

(8:00) Garrett's dream and pursuing a one-man show

(10:00) Balancing personal and professional growth

(12:00) The importance of communication in business relationships

(14:00) Garrett's transition from Wealth Factory

(16:00) The impact of leadership and personal values

(18:00) The role of personal branding in Garrett's success

(20:00) Garrett's new ventures and future plans

Tune in to this week’s episode and get ready to own your brand!

Connect with Garrett on Facebook and learn more about rebranding your business and discovering true wealth by building a life you love.

Best Content Tips to Increase Engagement, Attention, and Conversions | EP 49

Bijal Patel — Fri, 21 Jun 2024 05:00:00 -0600

“So a lot of times we have the principal backward and what that looks like is I need my content to convert immediately, which actually is more of a conversion sales thing than it is a marketing thing. Marketing is developing leads three, six, even 12 months down the line.” Today, Bijal (@bijal.launch) Discusses the shift in content creation, focusing on engaging and converting audiences over time rather than immediate conversion.

Timestamps

(2:00) After three days, ensure people are engaging.

(5:35) Read The Alter Ego Effect to develop your alter ego.

(7:20) Create consistency by shaping your identity.

(9:12) Avoid blaming algorithms or self-sabotaging.

(12:21) Extract your potential like pulling coal from a mine.

(13:05) Invitations to speak on stages and podcasts.

(14:17) Most people don't read past 20-25% of a book.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How to be Intentional in Building Your Legacy w/ Lance Welch | EP 48

Bijal Patel — Tue, 18 Jun 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Lance Welch!

Lance is a Certified Business Development Coach with the John Maxwell organization as well as a Certified Behavioral Consultant for DISC Personality Profiles.

Lance was a Sales and Leadership Director and oversaw over 3,000 reps in 14 states for a Fortune 100 company prior to stepping out on his own in late 2018.

His book, The Legacy Navigator - creating intentional multi-generational impact will be released in early Q1 of 2024. Lance has been described as "The words guy"; a Thought Leader; a Legacy Coach.

Lance and his wife Allison have been married for over 35 years. They raised three strong-willed sons to be successful adults and have two grandchildren, a 4-year-old granddaughter and a 8-month-old grandson.

Timestamps

(00:00) Introduction and Overview

(02:07) The Legacy Navigator Book

(04:04) The Concept of Intentional Legacy

(06:21) Legacy and Restricting Access to Wealth

(08:54) Becoming an Author and Finding Your Zone of Genius

(11:08) The Power of Relationships and Proximity

(15:32) Intentional Legacy vs. Unintentional Legacy

(20:09) Building Relationships and Spending Time Around the Table

(22:24) Rebuilding Relationships with Adult Children

(26:39) The Story of How Lance's Sons Ended Up in the Same City

(29:25) Building an Intentional Legacy

(34:30) The Power of Relationships and Community

(45:47) Avoiding the 'Shirt Sleeves to Shirt Sleeves' Phenomenon

(50:26) The Importance of Intentionality and Consistency

(52:38) The Role of Integrity in Family Legacy

(56:16) Final Thoughts and Appreciation

Follow Lance on Instagram and be on a transformative journey of growth, mindset, and business that will take you to the next level.

What Is Perfection Costing Your Business? | EP 47

Bijal Patel — Fri, 14 Jun 2024 05:00:00 -0600

“Everything that you could have built with your brand and should have brought with your brand and want to is stuck on the other side of procrastination showing up in its ugliest form, which is a siren called perfectionism.” Today, Bijal (@bijal.launch) tackles the detrimental effects of perfectionism and procrastination on business growth. She emphasizes the importance of putting yourself out there despite the fear of failure and crickets. Drawing from her extensive corporate experience and personal journey, Beechle shares practical tips on branding, content creation, and maintaining momentum.

Timestamps

(1:05) Perfectionism's cost: It hinders achieving your business goals.

(3:34) 80% done is awesome: A mentor's advice on overcoming perfectionism.

(5:30) Timed content creation: Setting a timer to force posting content.

(7:17) Brand brain: Using customized GPT to generate large amounts of content.

(9:48) Sales calls: The best source for content ideas.

(12:18) SOPs and team growth: The benefits of having standard operating procedures.

(13:32) Capturing client pain points: Using client calls to identify content topics.

(15:44) Identity and change: The importance of self-belief and adaptability.

(17:22) Social media impact: Balancing self-worth with social media interactions.

(18:24) Embarrassment: Overcoming the fear of public mistakes.

(19:13) Accepting imperfection: Recognizing and managing self-sabotage.

(20:26) Relevance and self-worth: Battling the fear of irrelevance.

(23:35) Building a content empire: Overcoming perfectionism to succeed.

(24:07) Encouragement and wrap-up: Inviting feedback and engagement from listeners.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Best Social Media Content Practices in Instagram And Facebook | EP 46

Bijal Patel — Tue, 11 Jun 2024 05:00:00 -0600

“Can you imagine for a second that as a small business owner, you make mistakes and sometimes you spend thousands of dollars making mistakes?” Today, Bijal (@bijal.launch) highlights the importance of maintaining a focused content strategy to engage audiences effectively and the value of creating curiosity through open loops. She also stresses the importance of energy and authenticity in content creation, the need to compete in areas where competitors are weakest, and how aligning content with brand identity can drive both engagement and social impact.

Timestamps

4:00) Importance of maintaining a narrow content focus for better audience engagement.

(7:27) Using curiosity and open loops to keep the audience engaged.

(10:54) Sharing personal experience of hiring mistakes and their costly impacts.

(14:21) Instagram's reversion to its original strategy after unsuccessful attempts to rival TikTok.

(17:48) Advice on competing where competitors are weakest, not in their zone of genius.

(21:15) Importance of energy, tone, and body language in content creation.

(24:42) Realizing and overcoming self-limiting beliefs in content creation.

(28:09) How dopamine affects excitement levels and impacts everyday life.

(31:36) The evolution of content strategy and its impact on engagement.

(35:03) Reflection on personal journey and lessons learned in content creation.

(38:30) Importance of aligning content strategy with brand identity.

(41:57) The role of brand strategy in driving social impact and business growth.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Overcome Your Imposter Syndrome | EP 45

Bijal Patel — Fri, 07 Jun 2024 05:00:00 -0600

“When you were put on the planet with your soul's purpose, you will find it much easier to pursue other pathways ” Today, Bijal (@bijal.launch) talks about why people often succeed in their fitness goals but then regress, and how similar patterns can occur in business. Bijal explores the psychological factors, such as self-doubt and imposter syndrome, that can sabotage success. The episode is all about the importance of consistent effort and maintaining momentum in both personal growth and business.

Timestamps

(03:23) Discussion on how self-doubt and insecurities plant seeds of failure in the subconscious.

(07:42) Comparison between being offensive versus defensive in sales and the impact on business success.

(09:12) The connection between imposter syndrome and shiny object syndrome, and how they feed into each other.

(12:55) Emphasis on letting go of performance metrics and focusing on consistent daily effort.

(17:35) Explanation of how clear paths to lesser goals can lead to self-sabotage and imposter syndrome.

(21:05) Call to action for the audience to challenge their imposter's voice and embrace their potential.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Building your Network to Build your Net Worth | EP 44

Bijal Patel — Tue, 04 Jun 2024 05:00:00 -0600

“What it actually is how authentic are you with how you are representing yourself and are you providing value with a high level of energy to the other person to the other party? If you enter into a relationship with the question with ‘What's in it for me?’ You are going to literally create a deficit from that person.” Today, Bijal (@bijal.launch) talks about how you build relationships with your current clients, friends, and network that go beyond levels of transactional relationships that you can see that most people do nowadays.

Timestamps

(03:47) Depositing value back into relationships and honoring people's time

(05:23) Importance of authenticity in building relationships

(10:40) Establishing trust to build relationship equity

(15:26) Example of relationship equity in household team

(17:40) Tips for being a good client and paying bills on time

(20:12) Understanding different levels of energy in relationships

(27:15) Focus on your relationship with yourself through self-talk and feelings

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Brand-Powered AI is Overhauling the Landscape | EP 43

Bijal Patel — Fri, 31 May 2024 05:00:00 -0600

“Attention is the scarcest resource that's out there right now. I think a lot of people think it's energy, but attention is powered by energy. So if someone is willing to give you their attention, your job is to pay them back by being valuable.” Today, Bijal (@bijal.launch) talks about leveraging AI to enhance branding and marketing efforts. She discusses the limitations of current AI content generation tools, introduces the innovative "brand brain" technology tailored to your client's specific needs, and she emphasizes the importance of authenticity and maintaining trust with your audience.

Timestamps

(3:00) Introducing the new innovation, "brand brain".

(6:00) Experiencing increased inbound inquiries and following.

(9:00) Emphasizing the importance of timing in adopting AI.

(12:00) Encouragement to jump in during the early adopter phase.

(15:01) Leading other brand strategies forward through content.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

5 Hard Truths For CEOs In 2024 | EP 42

Bijal Patel — Tue, 28 May 2024 05:00:00 -0600

“Get somebody else who believes in you. Somebody who believes in you is worth their weight in gold.” Today, Bijal (@bijal.launch) talks about the grace, accountability, and truths that most CEOs, business leaders, and entrepreneurs who are being challenged and pulled to a higher version of themselves might forget that the journey is also as important as their goals.

Timestamps

(3:37) It's normal to feel overwhelmed as a CEO and founder, but remember, it's not a reason to quit.

(6:54) Take rest now if needed; your business won't fall apart without you for a few days.

(8:09) Believe in yourself and have someone else who believes in you; it's crucial for your success.

(10:03) Reflecting on personal growth as a leader and the importance of taking extreme ownership.

(12:25) Acknowledging that business is hard and people often make it seem easier than it is.

(14:03) Reminding entrepreneurs that they are not alone and to stay committed to their journey.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How to Build A Resilient Brand In 2024 | EP 41

Bijal Patel — Fri, 24 May 2024 05:00:00 -0600

“So if you're a B2C kind of business, you want to create a sense of community right now, because when people are fearful, they go back to groups, they seek love and belonging and on Maslow's Hierarchy of Needs, community gives them a sense of belonging.“Today, Bijal (@bijal.launch) talks about the critical role of branding and precise messaging in maintaining relevance and connection with the audience. The need for businesses to update their messaging to reflect current market conditions.

Timestamps

(0:00) Introduction and importance of adapting to market changes.

(3:00) Discussing the need to adapt messaging and the impact on business cash flow.

(6:00) Changes in market behavior and the need for precise messaging.

(9:00) Differentiating between businesses with and without cash flow, and their decision-making.

(12:00) Importance of adapting messaging to current market sentiments.

(15:00) Emphasis on bold action and constant adaptation in business.

(18:00) Need for frequent, relevant social media posts to promote business.

(21:00) Changing marketing strategies and continuous engagement.

(24:00) Adapting to market shifts and focusing on innovative offerings.

(27:00) Understanding and targeting the current needs and fears of the market.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Secrets of a Top 1% Podcaster with Renée Warren | EP 40

Bijal Patel — Tue, 21 May 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Renée Warren!

Meet RENÉE! If you’re aiming to be globally recognized in your industry as a successful entrepreneur, she’s the partner you NEED.

Renée is an author, speaker, mom of two, coffee aficionado, Leo, and fellow entrepreneur. When she’s not crafting the perfect PR pitch or hosting her own podcast, you can find her crushing it at Crossfit, rocking out on drums, or spending quality time with her family.

Her clients rave about her, calling her a motivator, personal cheerleader, and the REAL DEAL. Renée has this incredible knack for helping women push past their fears and create the life & business of their dreams. Through her amazing platform, We Wild Women, she’s changing lives and inspiring entrepreneurs everywhere.

Get ready for some serious inspiration and actionable insights because Renée is about to drop some major knowledge bombs!

Listen to Renée’s Into the Wild Podcast on Apple Podcast and discover awesome and powerful women behind successful businesses and how they’ve gone through growth to consistently navigate their business and show up 1% better everyday.

How To Start Writing Your First Book | EP 39

Bijal Patel — Fri, 17 May 2024 05:00:00 -0600

“Today, it is your time to drop the excuses and stop citing with self-doubt. Because when you look at what your inevitable brand is, you see that book? I know you do. I know you do because you are world-class at what you do. ” Today, Bijal (@bijal.launch) will talk about writing her very first book and the doubts people have about writing their book while she encourages reframing these doubts into empowering questions.

Timestamps

(05:00) Empowering entrepreneurs for empire-building through authenticity.

(10:00) 'When You're Ready, This Is How You Heal' by Brianna Wiest.

(12:21) Importance of champions and mentors in growth.

(14:09) Introducing the 'love is accountability' concept for pushing loved ones towards their potential.

(16:35) Highlighting self-leadership and personal growth through book writing.

(18:13) Harnessing subconscious creativity before sleep.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

The Power Of Personal Identity Feat. Dan Martell | EP 38

Bijal Patel — Tue, 14 May 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Dan Martell!

Dan Martell, an award-winning author of the book, Buy Back Your Time, is a successful entrepreneur, husband, and athlete from Canada. Dan's path to success wasn't always smooth—he had a really tough start in his teenage years and faced failure in his initial attempts at building tech companies.

He eventually found his footing at 24 when he launched his first successful company, Spheric Technologies. Despite the company's early struggles with stagnant growth and operational challenges, Dan managed to break through and sell the company for a lucrative exit.

Dan went on to build and exit two more companies, Flowtown and Clarity.fm.

With a wealth of experience and knowledge, Dan is now dedicated to helping other SaaS founders achieve their goals with fewer obstacles.

He founded SaaS Academy and shares his insights on his website and YouTube channel.

Dan offers a Growth Session for those looking to ramp up sales and grow their SaaS business, providing personalized guidance and coaching.

If you're an entrepreneur seeking a major turning point in your journey, Dan Martell is the perfect guide to help you achieve success.

Follow Dan Martell on Instagram and Facebook and learn how to Buy Back Your Time.

How Does Branding Drives Long Term Sales | EP 37

Bijal Patel — Tue, 07 May 2024 05:00:00 -0600

“Every sales call taken every pitch given should fit underneath this umbrella of these three to five words.” Today, Bijal (@bijal.launch) tackles one of the most intriguing perspectives of closing sales and how you can drive real growth by being in the perspective of your buyers and clients.

Timestamps

(0:00): Establishing the need for a cohesive sales team aligned with the brand's language and ethos.

(0:59): Emphasizing branding's pivotal role in driving sales by creating compelling messages.

(3:57): Advocating for maintaining a consistent brand tone across all sales interactions to build trust.

(7:24): Offering practical advice on defining the company's tone of voice for effective sales.

(12:41): Promoting an upcoming AI content conversion challenge, highlighting its novelty and value.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Create A Laser-Focused Brand Messaging Using AI | EP 36

Bijal Patel — Tue, 30 Apr 2024 05:00:00 -0600

“Your brand is the collective perception of the thoughts, feelings, beliefs, experiences, and results that the marketplace is getting by interacting with you.“Today, Bijal (@bijal.launch) tackles one of the most interesting and thought-evoking topic that most entrepreneurs are curious about which is about crafting your brand messaging and tone of voice using AI. What does Bijal mean when she says that you can create a brand messaging perfectly tailored for you and your brand without it sounding mechanical? Let's find out!

Timestamps

(2:41) Transitioning from a career in commercial interior design to branding and leveraging corporate experience.

(5:00) Discussing limitations in current AI-generated content and the importance of depth in messaging.

(7:03) Understanding branding's role in driving awareness and converting leads.

(9:04) Addressing economic shifts and the need for adaptive brand messaging.

(12:27) Highlighting AI's potential role in future brand development and announcing upcoming challenges.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Build Your Brand's Influence ft. Benny Fisher | EP 35

Bijal Patel — Tue, 23 Apr 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Benny Fisher!

Benny Fisher, Founder and Visionary of The Big Fish Contracting Company, Co-Founder of The Arena Mastermind, Business Growth Leader for Contractor Dynamics, and host of The Big Fish Cares Podcast, leads with love and authenticity, masterfully transforming pain into purpose.

His empathetic approach inspires others to consciously design their lives, a reflection of his own journey through adversity to success.

As he nears the 100th episode of his impactful podcast and conducts transformative workshops, Benny's dedication to guiding individuals in reshaping challenges into growth opportunities cements him as a significant and inspirational figure in the business community, encouraging many to navigate their paths with heart and intentional action.

Timestamps

(00:00) Gino Wickman's wisdom inspires Benny's admiration.

(06:43) Saskatchewan conference invitation leads to a winter speaking engagement.

(12:28) Benny reflects on the standing ovation at the EOS conference.

(15:59) Personal branding realization prompts shift to Benny Fisher identity.

(19:33) Hybrid personal-business branding maximizes growth potential.

(24:01) Partnering with brands enhances personal and business opportunities.

(28:47) Standing ovation at EOS conference underscores impactful storytelling.

(30:35) Branding insights from EOS and Gary Vee inform strategic decisions.

(32:40) Personal brand evolution prioritizes authenticity and consistency.

(34:10) Launching personal website cements commitment to brand development.

(36:27) Facebook persona experimentation informs personal branding strategy.

(38:34) Transition from personal to business branding enables scalability and independence.

(41:23) Personal branding creates opportunities for strategic partnerships.

(43:54) Business preparedness for sale hinges on brand sustainability and growth.

(46:03) Consistency in values ensures alignment in partnerships and brand integrity.

Connect with Benny on LinkedIn and discover more about the Big Fish Contracting Company.

How To Automate Sales & Increase Lead Generation w/ Iggy Odighizuwa | EP 34

Bijal Patel — Tue, 09 Apr 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Iggy Odighizuwa!

Iggy Odighizuwa, the founder of Ai-setters.com and The Leads Pre-Conversion System a DONE FOR YOU service that uses Charlie Ai to book vetted & qualified appointments for coaches, consultants, agency owners, and service-based businesses.

Iggy Built his first 7-figure high-ticket online coaching business called "Tril 80 Coaching” Since then Iggy has helped to build 20 other 7-figure online coaching businesses and helped build two 8-figure online coaching businesses one of them called "The 4% Club," and over 100 6-figure online coaching businesses. Iggy spent 8 years of his life in Benin, a small village in an African country called Nigeria.

If you want to learn more about how AI is trained to have sales conversations and build connections with leads that bridge the gap between marketing and sales, allowing marketers to focus on driving volume and sales teams to focus on closing deals, listen to this podcast and get ready to own your brand.

Timestamps

(0:00) Introduction and Background

(01:18) From Fitness to Online Business

(06:33) The Impact of Football: Preparation and Mindset

(09:13) A Journey to Africa: Appreciating What We Have

(15:25) The Intersection of Athletics and Academics

(25:26) The Warmth and Culture of India

(27:19) Introducing AI Setters and Charlie AI

(29:04) Differentiating Charlie AI from Other Chatbots

(31:41) Bridging the Gap Between Marketing and Sales

(36:06) Enhancing Sales and Humanizing the Process

(46:10) Driving Social Equity in the Global Workforce

Follow Iggy on Instagram and discover the community of the decluttering club!

The 2 Most Painful Parts Of Self-Development As An Entrepreneur | EP 33

Bijal Patel — Tue, 02 Apr 2024 05:00:00 -0600

“The two most painful things about your own personal growth journey as an entrepreneur or just in life, maybe in your career is number one, the people that you will outgrow, especially the ones that you love and care about deeply, who also love and care about you back. And number two is the lack of self-awareness that most people have.“Today, Bijal (@bijal.launch) will talk about one of the most crucial topics in entrepreneurship and self-growth. Join us as Bijal shares her insights as a business owner and an entrepreneur who’s going through drastic growth herself.

Timestamps

(1:23) Setting boundaries with close relationships.

(2:52) Balancing personal growth and relationships.

(4:27) Understanding relationships through values and growth.

(5:59) Personal growth and self-awareness.

(7:41) Giving grace to others and recognizing their growth in the journey.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Why Branding is Essential to Scale a Legitimate Business with Taylor Welch | EP 32

Bijal Patel — Wed, 27 Mar 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Taylor Welch!

Taylor is an outspoken advocate of being successful at home, first – business as second. Winning isn’t about beating everyone else – winning is about playing better, for longer, and staying in the game.

Today Taylor owns a portfolio of online brands with a mission to make the world smarter, happier, and wealthier. Since his first company in 2015, he has advised thousands of clients and hundreds of thousands of students. Today he runs a global network for business founders - helping them acquire more customers and KEEP them longer using an in-house suite of proprietary models and frameworks. Taylor's talks are some of the best in the world.

We were honored to help brand his latest company, the Wealthy Consultant that he's scaled to $5M run rate in just a year of launching.

Hit play and listen to one of the best episodes of the OWN YOUR BRAND podcast.

Timestamps

(1:34) Taylor Welch discusses his initial skepticism about branding and its eventual importance.

(2:07) Bijal Patel recalls Taylor's journey in understanding branding's significance.

(3:26) Taylor Welch shares his experience in building a brand with cohesive messaging.

(4:22) Discussion on creating a distinct brand identity separate from the founder's personal brand.

(5:53) Bijal Patel highlights the connection between brand values, messaging, and team culture.

(6:37) Taylor Welch reflects on the evolution of his personal brand.

(7:51) Bijal Patel discusses refining Taylor's personal brand.

(9:29) Taylor Welch shares his journey in showcasing vulnerability in his brand.

(10:31) Discussion on refining brand values and messaging iteratively.

(11:46) Bijal Patel emphasizes authenticity and relatability in personal branding.

(12:49) Taylor Welch shares his mission with The Wealthy Consultant (TWC).

(15:49) Bijal Patel acknowledges Taylor's passion for his mission.

(17:09) Taylor Welch reflects on purpose-driven missions.

(19:58) Discussion on empowering individuals through expertise.

(21:46) Taylor Welch encourages perseverance in entrepreneurship.

(22:51) Bijal Patel summarizes Taylor's message.

(23:23) Closing remarks and invitation to follow Taylor Welch for more content.

Follow Taylor on Facebook and join a community of impact-driven trainers, coaches & consultants. Learn how to use systems, tools & enterprise-grade models to grow your revenue while increasing profits.

Profitability Has A Deadline | EP 31

Bijal Patel — Tue, 19 Mar 2024 05:00:00 -0600

“Every business has a different amount of what the cost of goods are and the number it's sold and depending on your industry, that's where you understand your profit margin is.“Today, Bijal (@bijal.launch) will talk about profitability and factors like metrics and growth analytics that create an impact on your business and things in hindsight that cause a leak in the bucket of your operations.

Timestamps

(2:40) Tracking business growth through metrics and seasonality.

(4:21) Business profitability and tax deadlines.

(5:58) Improving profitability in a business.

(7:36) The importance of tracking and managing them for profitability.

(8:43) The best approach to profitability and deadlines.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

7 Things I Wish I Had Known Earlier | EP 30

Bijal Patel — Tue, 12 Mar 2024 05:00:00 -0600

“So I am five years into my entrepreneurial journey and I think these seven things are going to help make it really clear the lessons you can learn from me and potentially avoid pitfalls in your own journey.“Today, Bijal (@bijal.launch) will talk about the 7 things she has learned after being in business for 5 years, the takeaways, and the hard lessons during these years that created a huge impact on her as a CEO, leader, and a woman.

Timestamps

(3:09) Challenges immigrants face in terms of self-criticism and high standards.

(4:38) Importance of positive self-talk and its impact on personal growth.

(6:03) The disconnect between an entrepreneur's internal drive and external understanding.

(8:30) The common feeling of loneliness among entrepreneurs and the importance of finding supportive communities.

(10:15) Investing in oneself and surrounding oneself with the right people.

(11:45) Tendency for people to back out of commitments and the importance of integrity.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

The 5 Types Of Buyers | EP 29

Bijal Patel — Tue, 05 Mar 2024 05:00:00 -0600

“You have to take a step back and realize that they value their money more than they value their time. Whereas most successful and wealthy people, value time more than money.“Today, Bijal (@bijal.launch) will talk about buyers, their behaviors, how their decision-making process works, and how you can influence them to get them to buy your products and services.

Timestamps

(03:59) Introduction to the five types of buyers.

(05:16) Ascension buyers and how to get them to invest.

(06:27) Molasses buyers and their slow decision-making process in purchasing.

(08:36) Value buyers, individuals seeking discounts or low-cost options.

(12:16) Buyer pyramid and its importance in shaping business strategies.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Build & Develop A World-Class Teams with Lauren Williams | EP 28

Bijal Patel — Tue, 27 Feb 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

For multi-7 or 8-figures business owners, HR is the No. 1 thing that most people complain about.

So this week's Own Your Brand podcast episode features Lauren Williams!

Lauren Williams, SPHR is the Founder & Chief Boss Lady of Workplace Harmony, a dynamic group of HR experts (think Avengers) that helps women-owned and minority small businesses thrive by leading high-performing teams and building better workplaces.

Lauren and her team know how to get the employee experience right — whether it is as simple as being sure your newest rockstars can log on, get to work, and get paid, or it is as complex as blending workplace cultures when you merge one company with another.

Have you thought about a mentor program or what a more robust DEI process looks like?

What about recognition and rewards outside of money?

Lauren cares deeply about the employee experience, and she sees around the corners so her clients can keep their heads down and do the work.

When you meet Lauren, you'll see her positivity, integrity, and spirituality shine through. You'll know her by her smile and laugh, and you'll hear her tell her clients what they need to hear with honesty and directness.

Lauren holds an undergraduate degree from West Chester University of Pennsylvania in Finance and Economics and a Master of Arts from Immaculata University in Organizational Development & Effectiveness.

Her job is to help you establish a foundation that is so strong that as grow, you won't need her and her team of experts anymore.

Lauren supports her community in various ways including volunteering on the HR Committee of Pottstown Beacon of Hope, which provides shelter to the homeless population in Montgomery County.

She also is on the Board of the Foundation for Pottstown Education, helping the school district of Pottstown provide opportunities for students to excel.

Lauren resides in Pottstown, PA with her husband and three kids.

When she isn't helping her husband find his keys, or wrangling the three children, she loves a good high-energy concert, she can also be found cooking and satisfying her addiction to retail therapy.

So tune in to this week’s episode and get ready to own your brand!

Timestamp

(00:00) Introduction and Background

(02:12) Celebrating Five Years in Business

(03:00) Defining Workplace Culture

(06:19) The Impact of Culture on Recruitment and Retention

(08:09) The Shifting Landscape of the Workplace

(10:19) The Rise of Quiet Quitting

(12:13) The Importance of Accountability in the Workplace

(13:19) Navigating Employee Departures

(14:27) The Impact of Branding on Workplace Harmony

(21:03) Working with Rapidly Growing Companies

(22:45) The Brand Influencer Process

(24:27) Work Environment and Virtual Teams

(25:22) Supporting Small Businesses

(26:11) The Mission of Workplace Harmony

(27:27) Creating a Positive Workplace Culture

Connect with Lauren on Facebook and learn more about Workplace Harmony!

How To Attract High-Quality Clients | EP 27

Bijal Patel — Tue, 20 Feb 2024 05:00:00 -0600

“People ultimately just want to be seen and understood and validated for exactly who they are.“Today, Bijal (@bijal.launch) will tell you the difference maker on how you can stay ahead of your competition and for you understand the intricacies of client relationships. Discover how you can influence with mindset, clear communication, and accountability in shaping exceptional client experience and journey.

Timestamps

(5:32) Importance of treating people with integrity and grace.

(8:05) Evaluation process of businesses and identifying ideal avatars.

(10:33) Essence of leadership and self-awareness in guiding others.

(12:57) How to support clients during challenging times.

(15:09) Significance of understanding and validating clients' needs for effective coaching and influence.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How Successful Women CEOs Lead Differently Feat. Sarah Mueller | EP 26

Bijal Patel — Tue, 13 Feb 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Sarah Mueller!

Sarah Mueller is a Wharton grad and founder of the Decluttering Club, a multi-7-figure company founded by this amazing woman. It’s a community where over 500,000 people each month are transforming their lives through decluttering and organizing without being overwhelmed or burning out which totally changed their lives and led them to accept who they are.

The Decluttering Club's mission is to equip women to declutter their homes and their lives so they have room to cherish what matters most.

Sarah is a fierce mom of 4 boys living in Pennsylvania.

She’s a mother, a nurturer, and a game-changer.

If you want to learn more about how to build wealth and freedom, and how to let go of the excess that weighs you down so you can focus on what matters most to you and thrive, listen to this podcast and get ready to own your brand.

Timestamps

(00:00) Introduction and Background

(01:23) Transition from Life Coaching to Decluttering

(04:14) Balancing Motherhood and Business

(09:23) Embracing Individuality and Opting Out of Societal Expectations

(11:38) Mission of Decluttering Club

(15:16) Positive Projection and Supportive Relationships

(23:19) Owning Success and Overcoming Shame

(25:06) Desire for Wealth and Unapologetic Ambition

(30:16) Positive Projection and Sharpening Visions

(33:17) Experience with Brand Influencer Program

(35:53) Building the Brand Foundation

(39:06) The Importance of Core Behaviors

(41:31) Decluttering Club's Offerings

(42:29) Sarah Mueller's Personal Bra

Follow Sarah on Instagram and discover the community of the decluttering club!

The Reality of Motherhood and Building A Multi-8-Figure Business | EP 25

Bijal Patel — Tue, 06 Feb 2024 05:00:00 -0600

“I had this false limiting belief that I couldn't build a multi-8-figure business while also being an amazing mom and a reason for that belief system is because there's just not many women out there doing that.“ Today, Bijal (@bijal.launch) will talk about the truth of being a mom and an empire builder. Last week, Bijal had an in-depth conversation with Dr. Stephanie Wigner about motherhood, business, entrepreneurship, and being among one of the top 1% of women who are leading disruptors of the Chiropractic industry, so now, she will give her insights on how entrepreneurship and building a business made a difference in her life.

Timestamps

(3:10) A new wave of women with big goals embraces motherhood and breaks the cycle.

(5:17) The dynamic transition of women leading in 2024 in different industries.

(6:36) Best strategies for managing work, family, and business.

(7:29) The value of mentorship and individuality in motherhood and business.

(8:26) Creating your definition of motherhood and breaking societal molds.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Unlock A Life Of Wealth And Freedom with Dr. Stephanie Wigner | EP 24

Bijal Patel — Tue, 30 Jan 2024 05:00:00 -0600

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.

This week's Own Your Brand podcast episode features Dr. Stephanie Wigner!

Dr. Stephanie embodies the spirit of a multi-passionate entrepreneur, investor, and mentor. Alongside her professional pursuits, she is equally dedicated to her roles as a loving wife and devoted mother.

With a keen eye for business opportunities and a relentless drive for success, she has scaled two brick-and-mortar chiropractic clinics to over $1M in revenue in less than 7 years.

Dr. Stephanie now coaches and trains other chiropractors and wellness experts on how to implement her methods so they can achieve the same level of success. Dr. Stephanie's passion for mentoring shines through as she supports and empowers others on their own journeys to building legacies without sacrificing time with their families.

She’s also the host of the celebrated podcast, The Wealthy Practitioner, a program featuring curated interviews with other entrepreneurs and providing actionable advice to practitioners building a 7 figure business.

Let’s dive right in and learn Dr. Stephanie's secret to being one of the top 1% when it comes to empowering men and women in different industries to build wealth and massive growth for their businesses.

Follow Stephanie on Instagram and sign up for her event on April 19th & 20th, 2024 in Nashville!!

Why Great Lead Magnets Work (And Why Yours Doesn't) | EP 23

Bijal Patel — Tue, 23 Jan 2024 05:00:00 -0600

“There are so many ways to use your time in a more leveraged smarter fashion that creates a lot more content and gets your voice and name in expertise out into the world.“ Today, Bijal (@bijal.launch) tackles one of the most critical pain points of most entrepreneurs about lead magnets as to why they go unconsumed and directly on the back burner, listen to to this podcast and learn how you can make an enticing lead magnet that will get your audience to opt-in to your services and crave to be in your sales call.

Timestamps

(2:36) Create the lead magnet that people want.

(3:08) The sooner you can get it done, the sooner you can make them opt in.

(3:29) The third thing is if you don't promote your lead magnet you won’t get results.

(4:11) Your lead magnet doesn’t work because it’s overdone.

(5:18) The lead magnet is a starting point in the sales conversion journey.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Become A Successful CEO | EP 22

Bijal Patel — Tue, 16 Jan 2024 05:00:00 -0600

“The best way to learn how to think better is to get around people who think better than you do and literally ask them, ‘Hey, so how would you think about this kind of scenario?’ “ Today, Bijal (@bijal.launch) will explain and share a very valuable insight about the mindset of a successful entrepreneur and the process of how choosing the right people can help you cultivate it and bring out the best in you and your business.

Timestamps

(00:37) Within this podcast you're going to learn about branding, vision, identity, mindset, and how to scale your business to the next level.

(02:15) 50 or 60% of her advice was good and correct.

(04:23) The sign of an excellent mentor or a coach.

(06:53) If you have lowered expectations and you plan for 20% of it to not go the way that you expected to, you're going to be so much better off mindset-wise because you're not regressing.

(08:48) A mentor who you don't pay is just doing a free service for you.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Best Brand Naming Tips You Should Know | EP 21

Bijal Patel — Tue, 09 Jan 2024 05:00:00 -0600

“Does it actually move forward? Does it actually make people feel excited and generate a feeling within them? So when you think about a name, it's going to generate an idea, a feeling, an emotion.“ Today, Bijal (@bijal.launch) will delve further into the topic of renaming your brand and the important factors to consider in creating a name that evokes interest, elicit positive feelings, and emotional connections that will lead your audience not just to be your leads but to be superfans.

Timestamps

(02:26) The process of naming the company and its adaptability as the business evolves.

(05:34) Why businesses should reassess their brand names to ensure alignment and relevance.

(07:45) An example of Twitter's renaming to X, has the potential to create brand power and generate attention.

(9:32) Common mistakes of most business owners when renaming the brand that cost them hundreds of dollars.

(12:31) A model framework that you can follow and do to make a strong brand name.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Best Social Media Strategies For Content Creators | EP 20

Bijal Patel — Tue, 02 Jan 2024 05:00:00 -0600

“So a lot of the gurus like Hormozi, Ed Mylett, GaryVee, they have normal people confused, like Hey, should I be omnipresent? You can't be omnipresent yet, because we don't have you singularly present. That’s a recipe for failure.“ Today, Bijal (@bijal.launch) will focus on giving valuable tips to entrepreneurs and business owners who have just started on social media, to develop and own their personal brand. Bijal provides practical advice on selecting which social media platform you should focus on to consistently post and gradually evolve your online presence to leverage it in scaling your business.

Timestamps

(2:00) Emphasize owning a brand, and the impact of social media presence.

(4:00) Focus on one platform, post daily, and explore formats.

(6:00) Consistent daily posting, overcoming setbacks, and finding personal cadence.

(8:00) Anticipate challenges, resume posting, and manage social connections strategically.

(10:00) Be a value creator, share stories, and predict success.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Personal Brand Vs. Business Brand | EP 19

Bijal Patel — Tue, 26 Dec 2023 05:00:00 -0600

“The intersection of what your personal brand and your business brand is, that is why people actually end up buying your services.“ Today, Bijal (@bijal.launch) will talk about how your personal brand and business brand align into what you can call hybrid branding. Listen as she drops some gold nuggets on how you can use your personal brand to take your business to the next level!

Timestamps

(01:10) Importance of Personal vs. Business Brand

(05:52) Creating a Personal Brand

(09:12) Example of Personal and Business Branding

(11:53) Importance of Brand Associations and Visuals

(16:05) Your Brand is a Sellable Asset

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Become A Paid Speaker | EP 18

Bijal Patel — Tue, 19 Dec 2023 05:00:00 -0600

“When you are being paid to speak, how do you speak, how do you do different presentations, and how do you become a public speaker that gets paid?“ Today, Bijal (@bijal.launch) will talk about how you can make an impact as a new speaker and uplevel your career to a credible paid speaker that people book for their events. Listen as Bijal drops the most important lessons she learned over the years from having one speaking gig to having 10 a year!

Timestamps

(0:56) Picture auditioning for a Broadway show and drawing parallels to speaking engagements, stressing the crucial nature of auditioning for keynote roles.

(3:10) The "10x route" in growth, investing in coaching programs, and the value of expediting progress.

(5:01) The importance of gaining experience, especially when starting out.

(7:58) Impact of personal branding on ticket sales. Examine changes in dynamics when dealing with event coordinators and established speakers.

(14:24) Stress the importance of speaker materials, the dual role of speakers, and practical preparation tips. Including a posture tip from Garrett Gunderson and encouraging social media engagement and reviews.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Increase Your Sales In 2024 | EP 17

Bijal Patel — Tue, 12 Dec 2023 05:00:00 -0600

“I want you to take a look at three aspirational, big-time competitors that are in your space.“ Today, Bijal (@bijal.launch) will talk about the most important skills that you must have to increase your sales consistently and guide you in creating a highly profitable brand. The recession and inflation period are getting crazier. More and more brands are tanking and businesses are closing, so we’d like you to know the best and proven solutions for your brand to grow and scale in 2024.

Timestamps

(3:45) The importance of taking a stance and fighting against something to create a highly converting brand.

(9:05) Reflections on self-limiting beliefs and the importance of personal branding in 2024.

(13:22) The gap between motivation and action in the entrepreneurial space, where many successful individuals cannot connect with their audience.

(18:26) Helping clients outsource virtual admins (VAs) and creating a product to monetize the process.

(23:07) Reusing content from the event, including filming it and selling the replay, to convert it into more opportunities for your brand.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Build Your IP | EP 16

Bijal Patel — Tue, 05 Dec 2023 05:00:00 -0600

“There's two reasons that people end up buying things, they buy them because they are new, and they buy them because they are different.” Today, Bijal (@bijal.launch) will share some of her trade secrets and how to create a product/offer that is fresh and will leave a lasting impression on the minds of your buying clients. Bijal talks about how you can create your own IP and the best creative practices on how you can think through the unique processes of immortalizing a solution that will be of help to your audience and ideal client avatars.

Timestamps

(2:07) What are your unique methods and frameworks?

(4:26) Perception of your brand in the marketplace and how it affects your IP.

(6:12) Naming your unique IP.

(8:52) Creating and marketing your IP to prospects and clients.

(10:39) The trifecta of branding and how it works.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

The Secret To Creating Content That Converts | EP 15

Bijal Patel — Tue, 28 Nov 2023 05:00:00 -0600

“You have no idea where to go, you have no idea what to do. Everything you think about is blank.” Today, Bijal (@bijal.launch) will share some of her secrets in content creation. Bijal talks about the best strategies that she learned over the years as a known authority in content creation, ideation, and most importantly the blank page that everybody can’t seem to get over.

Timestamps

(2:11) Branding, vision, identity, and content creation strategy for businesses.

(6:44) How to get over writer's block and self-doubt in creating your content.

(11:28) Standing out in a crowded industry.

(15:53) YouTube, Amazon, and asking the public for inspiration.

(18:54) Biggest secret in creating content that hits.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Build A Team Of A Players | EP 14

Bijal Patel — Tue, 21 Nov 2023 05:00:00 -0600

“A strong culture is one that's devised by what you stand for, and also what you're not willing to tolerate.” Today, Bijal (@bijal.launch) defines how you can build a solid team culture and how you can make a difference by having the right team. Bijal shares her insights as a CEO and as a leader with a greater purpose of injecting wealth not only with business and her clients but also with the team she’s building.

Timestamps

(1:41) Challenges with team morale and retention, lead to quiet quitting and poor performance.

(5:47) Setting low standards for teams, as it can negatively impact the brand.

(7:43) Personal growth and team development for entrepreneurs.

(10:03) The importance of aligning a brand's culture and team with its target audience for growth.

(14:34) The importance of both partners being 100% whole and committed to a relationship, whether personal or professional.

(16:37) Building a strong brand culture with a focus on emotional intelligence and self-awareness.

(19:38) Journey of self-discovery and leadership, emphasizing the importance of emotional intelligence, communication, and self-compassion in building a world-class team.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

What Is Brand Positioning? | EP 13

Bijal Patel — Tue, 14 Nov 2023 05:00:00 -0600

“How should you position yourself in the marketplace? As we are embarking into 2024, you have to think about how is your brand, your offer, and your sales being positioned right now in the marketplace.” Today, Bijal (@bijal.launch) defines brand positioning and how you should stand out among your competitors. Bijal shares her unique perspective and expertise on how you can determine your main differentiator that can attract your ideal client and establish your undeniable authority in your industry.

Timestamps

(1:12) Your current positioning in the marketplace and how to own a stronghold within a specific industry.

(5:24) Understanding where your positioning is within your industry and the main differentiator between you and your competitors.

(7:53) Importance of understanding a brand's positioning to stand out in a crowded market and attract the right clients.

(9:09) Positioning examples and how brands can be positioned within a market segment based on their subcategories and associated brand names.

(11:46) Identify your target market by understanding your brand's positioning and the level of clients you attract.

(15:16) Positioning in business, and emphasizing the importance of understanding ideal clients and tailoring offers, programs, and sales calls to align with their needs and values.

(17:44) Positioning in sales, highlighting the need to understand the client's brand, offer, and messaging to provide value and close deals.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

What Is A Solid Brand Strategy? | EP 12

Bijal Patel — Tue, 07 Nov 2023 05:00:00 -0600

“Most people, online especially, think Brand Strategy has to do with your logo, stupid mood board, and fake color psychology.” Today, Bijal (@bijal.launch) defines what a world-class brand is, and the best brand strategies that can differentiate you in the marketplace. She discusses what brand strategy is, and how you can tailor it according to your brand with actionable tactics that most people don’t talk about.

Timestamps

(1:43) Brand strategy and personal branding.

(3:56) Defining a personal brand and standing out in the market.

(7:37) Customized brand strategy and marketing.

(9:29) Brand strategy and its importance in business growth.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

The Riches Are Not In The Niches | EP 11

Bijal Patel — Tue, 31 Oct 2023 05:00:00 -0600

“Most people online refer to the fact that riches are in the niches because it is easy.” Today, Bijal (@bijal.launch) explains a trend with businesses online targeting a specific market to make it easier for entrepreneurs to centralize their focus on their specific niche and industry. She also states a very interesting strategy about how enormous brands grow exponentially and how you can learn the process and get your business and brand to the next level.

Timestamps

(1:40) Targeting a specific industry for marketing success.

(2:59) Target market and niche for a successful online business.

(5:41) Branding, culture, and growth for businesses.

(7:54) Disrupting industries by solving target problems.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Why Being Authentic Is The Best Social Media Strategy! | EP 10

Bijal Patel — Tue, 24 Oct 2023 05:00:00 -0600

“How can I have the social media presence that you have where you are authentically who you are and you don’t care what people think?” Today, Bijal (@bijal.launch) emphasizes the lessons she learned from being in corporate to build her business and team. Listen as she discusses a very important perspective of building oneself to build a better business and brand.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at big Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:40) Work-life balance and motherhood after returning from maternity leave.

(5:29) I was hiding behind an identity, that wasn't really me.

(7:03) One of our core behaviors at my company launch is 1% growth, we believe in 1% growth daily.

(9:17) You'll start to notice when you do pass people's level, there'll be certain people who don't like you anymore, and that's okay.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Top Branding Trends Of 2023 & How Are They Shaping The Future | EP 9

Bijal Patel — Tue, 17 Oct 2023 05:00:00 -0600

“Why is branding the future? I’ll explain this in a way you haven’t heard before.” Today, Bijal (@bijal.launch) shares her thoughts on direct response marketing and market sentiments during this point in time. She emphasizes her perception of the current state of the market and helps you strategize around producing content that’s perfectly tailored to your prospect’s pain points.

Timestamps

(1:04) Economic downturn's impact on marketing.

(2:17) Adapting business messaging based on Maslow's Hierarchy of Needs.

(3:49) The future of marketing and branding in the current climate.

(5:15) Branding and personal storytelling in the digital age.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Brand Voice and Visual: Key To A Successful Brand! | EP 8

Bijal Patel — Tue, 10 Oct 2023 05:00:00 -0600

“Your brand is what people say about you when you leave the room.” Today, Bijal (@bijal.launch) defines the distinction between Brand Visual and Brand Voice, explaining how these factors complete and make your brand stronger. She also stresses the importance of what you put out to the world and how it affects your business’s success and the people that you’re connecting with.

Timestamps

(1:43) Brand voice and its importance in building a strong brand.

(3:54) Missionary vs mercenary businesses and their impact.

(6:54) Aligning business vision and mission with your target audience.

(9:24) Brand voice and visuals for a successful business.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

3 Common Mistakes That Most People Do With Their Brand! | EP 7

Bijal Patel — Tue, 03 Oct 2023 05:00:00 -0600

“I am not reliably getting customers month over month.” Today, Bijal (@bijal.launch) shares her insights about why brands aren’t growing due to a lack of brand recognition, omnipresence without any audience, and lastly, inconsistency. Listen as she explains how to identify and address these factors to help businesses focus and effectively grow.

Timestamps

(1:33) Brand recognition and growth strategies for entrepreneurs.

(3:48) Focusing on one channel for brand growth.

(7:23) Podcasting, brand growth, and consistency.

(9:06) Social media growth strategies for businesses.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Top Tips On How To Maximize Your Brand Photoshoot! | EP 6

Bijal Patel — Tue, 26 Sep 2023 05:00:00 -0600

“Some people get lost, confused, and copy other people’s brands.” Today, Bijal (@bijal.launch) shares the importance of branded photography to represent modern entrepreneurs and their brands. She discusses the importance of portraying yourself in your brand and the perception that goes along with who you are, what you’re offering, and what you should do to differentiate yourself from your competitors.

Timestamps

(1:07) Branded photo shoot dos and don'ts.

(3:03) Dressing professionally for a photoshoot.

(7:36) Photoshoot outfits for different occasions.

(8:42) Branded photoshoot tips for entrepreneurs.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

How To Overcome Your Fear Of Visibility Online | EP 5

Bijal Patel — Tue, 19 Sep 2023 05:00:00 -0600

“This is something that literally 99% of people face when they’re trying to build their personal brand or take their personal brand to the next level.” Today, Bijal (@bijal.launch) shares her experience of fear while posting her business online and how that affects so many people on social media, growing their personal brand. She also added some emphasis on how to conquer self-doubt, anxiety, and fear of judgment that most entrepreneurs face when going to their next level.

Timestamps

(2:16) The biggest feeder to self-doubt is worrying about what other people think.

(3:54) Self-doubt comes from nervousness, anxiety and fear of judgment of what other people think about you.

(5:19) Fear and courage are two sides of the same coin. To get through fear, you must pursue it with courage.

(6:56) How to get comfortable with haters.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Increase Your ROI With Branding | EP 4

Bijal Patel — Tue, 12 Sep 2023 05:00:00 -0600

“If you have a business, the key metrics that you need to be paying attention to are your Return on Investments.” Today, Bijal (@bijal.launch) discusses the impact of branding on your ROI, using specific examples of the platforms you can use to attract clients and how to track the data to know where you’re investing your time. She also added how branding creates more inbound traffic than direct response marketing.

Timestamps

(2:13) The branding piece as it relates to customer lifetime value.

(5:57) How do you get your client: Tracking customer lifetime value to observe how it adds to top-line revenue and affects bottom-line profit margin.

(8:44) Brands that become billionaires during a recession.

(13:33) Why does branding strategy make a difference in marketing?

(15:44) The biggest market difference between an e-commerce brand that grows exponentially and one that doesn’t is branding.

(17:33) Why being motivational is a bad idea and doesn’t convert.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

People Get Obsessed With Stories, Leverage Them... | EP 3

Bijal Patel — Tue, 05 Sep 2023 05:00:00 -0600

“What’s your story, and how and when does it make sense to share it as part of your brand so you can get more connected with your audience?” Today, Bijal (@bijal.launch) talks about why your story matters and why it matters to your brand in 2023. She also discusses how stories psychologically and subconsciously impact your audience in a way no one has ever talked about.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:29) Why personalized stories will continue to differentiate you and help you feel more connected with your audience in 2023.

(2:52) How to better use your brand messaging.

(4:21) The biggest mistake people make when it comes to personal branding.

(5:36) The problem with telling the same story over and over again.

(6:34) Where do people make the most common mistake.

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | Facebook | Instagram

How Does Consistent Branding Impact Your Revenue And Sales? | EP 2

Bijal Patel — Tue, 29 Aug 2023 05:30:00 -0600

“When you just feel like really scattered with your message and you think you’re losing steam and focus on what your overall brand is supposed to be.” Today, Bijal (@bijal.launch) shares one of the biggest pain points that most entrepreneurs have. Listen as she explains why you’re not hitting your ideal client profiles and what should be your next steps in pivoting your business to the next level.

Timestamps

(1:17) Why a strong set of brand guidelines is important in terms of your brand’s consistency

(1:56) How does brand inconsistency affect the way your prospects look at your brand?

(3:28) Do you have a strong set of brand guidelines?

(4:22) How can you effectively use the brand guideline tailored to your brand?

(5:26) My visuals are one of my biggest pain points

(7:36) How your brand messaging develops trust and increases your sales

(8:58) 73% of consumers need trust before they're going to buy your product

(9:24) How you say something versus what you say

(10:12) Which part of your Brand’s tone of voice resonates most with your ideal clients

(12:04) Knowing what tone of voice resonates with your ideal clients and how to make it consistent

(15:47) How does your tone of voice connect with your ideal client avatar?

(17:46) My experience in a mastermind event

(19:27) If he was hoping to pull me to the next level, embarrassing me was not the way to do it

(20:32) Recap on the three ways to have brand consistency for your business

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Should I Revamp My Brand? | EP 1

Bijal Patel — Tue, 29 Aug 2023 05:15:00 -0600

“Am I ready for a brand revamp?” Today, Bijal (@bijal.launch) discusses why it’s crucial to have a brand revamp when you start to feel a misalignment with how your brand looks, with your messaging, or with how your brand feels. She also highlights the effects of branding on your revenue and the importance of brand perception to easily attract your ideal clients.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:06) The importance of a brand revamp

(1:31) You know you’re ready for a revamp when

(2:25) Brand consistency is one of the biggest pain points and the reason for a brand revamp

(2:53) Is your brand representing the current and future version of who you’re looking to attract?

(4:17) You’re established and know your avatar to see the misalignment

(6:00) Is your team excited about your brand?

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram

Get Read To Own Your Brand! | Trailer

Bijal Patel — Tue, 29 Aug 2023 05:00:00 -0600

How do you turn your small business into a world-class BRAND?

My name is Bijal Patel, and I’ve had 13 years of corporate experience working at big Fortune 500 companies I’m taking all of the juicy, first-hand experience and have brought it into my company, LAUNCH. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go ahead and own your brand!

New Episode Every Tuesday!

Would you rather watch this on YouTube? Watch it here.

Follow Bijal Patel’s Website & Socials:

LAUNCH | YouTube | Facebook | Instagram