<![CDATA[The Paid Media Playbook]]>c6d526eb-2b85-5a37-98e9-386a8f2384cbTue, 11 Nov 2025 15:00:15 +0000Captivate.fmDouble Z Mediahttps://artwork.captivate.fm/f663d7c8-440d-4379-b1c9-ff0ac97de06c/ijrIsyL0D06dVtMlUQC9s8Hj.pngThe Paid Media PlaybookDouble Z MediaDouble Z MediaWelcome to The Paid Media Playbook — where marketing leaders share what’s really working. ‍Each episode, we go beyond paid media to explore the strategies, insights, and behind-the-scenes lessons shaping modern marketing. From brand building to measurement, comms to creative, no topic is off-limits. You’ll hear from a diverse mix of Marketing Directors, Creators, Researchers, Agency Leaders, and Founders — all pushing the edge of what’s possible in their fields. Whether you're leading a marketing team or just love smart marketing conversations, this show is your playbook for what’s next.https://paid-media-playbook.captivate.fmfalseepisodicnopodcastFrom Ink to Innovation: Michael Flynn on Modern Marketing ChallengesFrom Ink to Innovation: Michael Flynn on Modern Marketing ChallengesIn this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in marketing, PR, and print, and how his career journey led him to 12 Points. Michael emphasizes the importance of proactive marketing strategies, integrating digital and print media, and leveraging data to create personalized and effective campaigns. He also shares insights on the use of QR codes, personal URLs, and the power of print in today's fragmented media landscape. Additionally, Michael offers advice on career management and personal anecdotes, making the conversation both informative and relatable.

00:00 Introduction to Michael Flynn and 12 Points

02:02 Michael Flynn's Career Journey

04:51 Networking and Industry Connections

06:37 Strategies for Print and Marketing Integration

25:13 The Role of Data in Marketing

30:52 Career Advice and Personal Reflections

34:25 Conclusion and Farewell


Follow Michael on LinkedIn


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]]>In this episode, we welcome Michael Flynn from 12 Points. Michael talks about the origins and mission of 12 Points, a marketing umbrella startup currently in its launch phase. He discusses his unique background in marketing, PR, and print, and how his career journey led him to 12 Points. Michael emphasizes the importance of proactive marketing strategies, integrating digital and print media, and leveraging data to create personalized and effective campaigns. He also shares insights on the use of QR codes, personal URLs, and the power of print in today's fragmented media landscape. Additionally, Michael offers advice on career management and personal anecdotes, making the conversation both informative and relatable.

00:00 Introduction to Michael Flynn and 12 Points

02:02 Michael Flynn's Career Journey

04:51 Networking and Industry Connections

06:37 Strategies for Print and Marketing Integration

25:13 The Role of Data in Marketing

30:52 Career Advice and Personal Reflections

34:25 Conclusion and Farewell


Follow Michael on LinkedIn


Additional Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>ae29ac3b-a0c6-468a-8863-eac707b34f79Tue, 11 Nov 2025 07:00:00 -080035:04falsefullThe Evolution of Ad Tracking with AD ID: Insights from Nada BradburyThe Evolution of Ad Tracking with AD ID: Insights from Nada BradburyWe welcome Nada Bradbury, CEO of AD-ID, who shares insights on the evolving importance of AD IDs in the digital age. Nada explains how AD IDs, akin to product UPC codes, store metadata about creative advertising assets, thereby ensuring accurate tracking and ROI measurement across diverse platforms. She elaborates on the need for consistent AD ID usage to manage frequency capping and reduce ad waste, especially in the rapidly changing media ecosystem influenced by AI and dynamic placements. Nada also discusses the recent industry shift requiring AD IDs for creatives using SAG-AFTRA talent and the importance of fair compensation for talent, including social media influencers.

Chapters:

  • 00:00 Introduction and Guest Welcome
  • 02:00 Understanding AD ID: The Basics
  • 04:24 Implementing AD ID in Marketing
  • 05:46 AD ID's Role in Cross-Platform Advertising
  • 07:53 Challenges and Solutions in Ad Tracking
  • 11:21 The Future of AD ID and AI
  • 12:27 Industry Insights and Personal Advice
  • 21:32 Conclusion and Final Thoughts

Learn more about AD ID: https://www.ad-id.org/

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>We welcome Nada Bradbury, CEO of AD-ID, who shares insights on the evolving importance of AD IDs in the digital age. Nada explains how AD IDs, akin to product UPC codes, store metadata about creative advertising assets, thereby ensuring accurate tracking and ROI measurement across diverse platforms. She elaborates on the need for consistent AD ID usage to manage frequency capping and reduce ad waste, especially in the rapidly changing media ecosystem influenced by AI and dynamic placements. Nada also discusses the recent industry shift requiring AD IDs for creatives using SAG-AFTRA talent and the importance of fair compensation for talent, including social media influencers.

Chapters:

  • 00:00 Introduction and Guest Welcome
  • 02:00 Understanding AD ID: The Basics
  • 04:24 Implementing AD ID in Marketing
  • 05:46 AD ID's Role in Cross-Platform Advertising
  • 07:53 Challenges and Solutions in Ad Tracking
  • 11:21 The Future of AD ID and AI
  • 12:27 Industry Insights and Personal Advice
  • 21:32 Conclusion and Final Thoughts

Learn more about AD ID: https://www.ad-id.org/

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>e5b0ba7c-f9ed-4099-8d00-4e3da9782476Wed, 05 Nov 2025 09:00:00 -080022:20falsefullNavigating Senior Living Marketing with Amanda Warren of Merrill GardensNavigating Senior Living Marketing with Amanda Warren of Merrill GardensIn this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.

00:00 Introduction to Amanda Warren

00:48 Amanda's Career Journey

01:26 Overview of Merrill Gardens

02:04 Marketing Strategies in Senior Living

02:38 Target Audiences in Senior Living

04:14 Digital Marketing in Senior Living

05:11 Sales and Marketing Collaboration

07:12 Consistent Marketing Practices

08:31 Future Challenges in Senior Living

11:57 Building Trust in Senior Living

15:47 Amanda's Advice for Her Younger Self

16:47 Conclusion and Farewell




Find out more from Amanda, check out:

https://www.merrillgardens.com/ 

https://www.linkedin.com/in/amanda-warren-3713598/ 



Links and Resources:

Lisa Wekellis on LinkedIn

Laura Szczes on LinkedIn

Double Z Media Website

Double Z Media on LinkedIn


Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>In this episode, Amanda Warren, VP of Marketing at Merrill Gardens, shares her journey about marketing for the senior living industry, and how her career evolved over more than 15 years at Merrill Gardens. Amanda discusses the changes in marketing strategies over the years, the unique challenges of marketing to seniors and their families, the integration of digital marketing, and the importance of consistency. She also highlights the critical role of trust and human connection in the sales process and provides insights into future trends as the boomer generation reaches the age for senior living.

00:00 Introduction to Amanda Warren

00:48 Amanda's Career Journey

01:26 Overview of Merrill Gardens

02:04 Marketing Strategies in Senior Living

02:38 Target Audiences in Senior Living

04:14 Digital Marketing in Senior Living

05:11 Sales and Marketing Collaboration

07:12 Consistent Marketing Practices

08:31 Future Challenges in Senior Living

11:57 Building Trust in Senior Living

15:47 Amanda's Advice for Her Younger Self

16:47 Conclusion and Farewell




Find out more from Amanda, check out:

https://www.merrillgardens.com/ 

https://www.linkedin.com/in/amanda-warren-3713598/ 



Links and Resources:

Lisa Wekellis on LinkedIn

Laura Szczes on LinkedIn

Double Z Media Website

Double Z Media on LinkedIn


Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>812f5746-aa47-47e3-aec1-2779825dc73aMon, 22 Sep 2025 09:00:00 -080017:20falsefullExpanding Horizons: A Journey Through Clinical Research with Dr. Arif KhanExpanding Horizons: A Journey Through Clinical Research with Dr. Arif KhanIn this episode, we welcome Dr. Arif Khan from Northwest Clinical Research Center. Dr. Khan shares his background, from growing up in post-independent India to his interest in chemistry and medicine, which led him to the United States. He details his career trajectory, and how he and his wife decided to focus on clinical research. Dr. Khan explains the intricacies of drug development, including the rigorous testing and approval processes by the FDA. He also discusses the challenges and successes in recruiting patients for clinical trials, notably in pediatrics, due to evolving perceptions about medical research. Finally, Dr. Khan emphasizes the importance of humility in his profession.



Find out more about the work Northwest Clinical Research Center is doing: https://www.nwcrc.net/ 



Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>In this episode, we welcome Dr. Arif Khan from Northwest Clinical Research Center. Dr. Khan shares his background, from growing up in post-independent India to his interest in chemistry and medicine, which led him to the United States. He details his career trajectory, and how he and his wife decided to focus on clinical research. Dr. Khan explains the intricacies of drug development, including the rigorous testing and approval processes by the FDA. He also discusses the challenges and successes in recruiting patients for clinical trials, notably in pediatrics, due to evolving perceptions about medical research. Finally, Dr. Khan emphasizes the importance of humility in his profession.



Find out more about the work Northwest Clinical Research Center is doing: https://www.nwcrc.net/ 



Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>72f03848-dcef-450d-9788-f11a65951c0eMon, 15 Sep 2025 09:00:00 -080013:32falsefullOptimism Meets Elevation: Building a Creative Career with Tyler CartierOptimism Meets Elevation: Building a Creative Career with Tyler CartierIn this episode, we delve into the creative journey of Tyler Cartier, a revered mentor and influential figure in the world of branding and design. Tyler shares his rich experiences working on high-profile projects including Microsoft, Amazon, and notably, the Space Needle. He discusses his unique approach to creativity and branding, particularly his memorable 'Space Lift' campaign for the Space Needle. The episode also covers Tyler's thoughts on the soulful essence of art, the limitations of AI in capturing true creativity, and the importance of remaining true to oneself. Finally, Tyler shares insights on transitioning into retirement while maintaining a creative spirit through painting and other endeavors, emphasizing the need for continuous personal growth and the power of sincere effort in all creative pursuits.

00:00 Introduction to Tyler Cartier

00:50 Tyler's Career Highlights

01:48 The Space Needle Project

05:42 Branding and Creativity Insights

10:17 Millstone Coffee and Creative Naming

12:25 The Art of Copywriting

16:05 AI vs. Human Creativity

20:00 Life After Retirement: Embracing Creativity

24:53 The Reality of Creative Work

25:34 The Tangibility of Starbucks vs. Software

26:21 The Challenge of Writing for Software

27:14 The Importance of Sincerity in Work

28:34 Exploring Art Contests and Cafe Art

30:34 The Joy of Sharing Art

31:21 Encouraging Creative Expression

33:36 Balancing Creativity and Marketing

40:39 Advice for a Fulfilling Career

41:49 Flipping the Switch: A Personal Transformation



Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!




]]>In this episode, we delve into the creative journey of Tyler Cartier, a revered mentor and influential figure in the world of branding and design. Tyler shares his rich experiences working on high-profile projects including Microsoft, Amazon, and notably, the Space Needle. He discusses his unique approach to creativity and branding, particularly his memorable 'Space Lift' campaign for the Space Needle. The episode also covers Tyler's thoughts on the soulful essence of art, the limitations of AI in capturing true creativity, and the importance of remaining true to oneself. Finally, Tyler shares insights on transitioning into retirement while maintaining a creative spirit through painting and other endeavors, emphasizing the need for continuous personal growth and the power of sincere effort in all creative pursuits.

00:00 Introduction to Tyler Cartier

00:50 Tyler's Career Highlights

01:48 The Space Needle Project

05:42 Branding and Creativity Insights

10:17 Millstone Coffee and Creative Naming

12:25 The Art of Copywriting

16:05 AI vs. Human Creativity

20:00 Life After Retirement: Embracing Creativity

24:53 The Reality of Creative Work

25:34 The Tangibility of Starbucks vs. Software

26:21 The Challenge of Writing for Software

27:14 The Importance of Sincerity in Work

28:34 Exploring Art Contests and Cafe Art

30:34 The Joy of Sharing Art

31:21 Encouraging Creative Expression

33:36 Balancing Creativity and Marketing

40:39 Advice for a Fulfilling Career

41:49 Flipping the Switch: A Personal Transformation



Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!




]]>1c653730-5258-4313-a27c-0310ede3d814Fri, 01 Aug 2025 09:00:00 -080045:12falsefullUnlocking Sponsorship Success: Tips and Tales from Rachel HorganUnlocking Sponsorship Success: Tips and Tales from Rachel HorganIn this episode, we welcome Rachel Horgan, a multi-talented Seattle expert and event organizer, to discuss her insights on securing sponsorships for events as well as her experiences with her podcast. Rachel shares valuable strategies for obtaining event sponsors, stressing the importance of being intentional and authentic in your approach. She also discusses different types of successful sponsorships and how to measure their impact, even when ROI can be hard to quantify. Later, Rachel delves into her podcasting journey, offering tips on how to attract sponsors and the challenges of maintaining a podcast. She aligns her sponsorship strategies with her podcast's brand values and audience, advocating for creativity and authenticity. Finally, Rachel discusses her recent ventures, including her work with Seafair and her freelance journey, offering career advice and the importance of trusting the process.

00:00 Introduction to Rachel Horgan

00:52 Getting Sponsorships for Events

01:31 Effective Event Sponsorship Strategies

03:16 Measuring Sponsorship Success

04:20 Challenges in Event Planning

05:52 Creative Sponsorship Ideas

06:42 Red Flags in Sponsorships

08:22 Starting and Sustaining a Podcast

13:00 Discussing Sponsorships and Paid Media

13:27 Networking and Event Promotion Strategies

13:58 Challenges and Opportunities in Social Media

15:19 Ideal Sponsors and Live Podcasting

18:27 Exploring New Ventures and Freelance Work

20:14 Final Reflections and Advice



Listen to Rachel’s podcast, The Weekly


Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>In this episode, we welcome Rachel Horgan, a multi-talented Seattle expert and event organizer, to discuss her insights on securing sponsorships for events as well as her experiences with her podcast. Rachel shares valuable strategies for obtaining event sponsors, stressing the importance of being intentional and authentic in your approach. She also discusses different types of successful sponsorships and how to measure their impact, even when ROI can be hard to quantify. Later, Rachel delves into her podcasting journey, offering tips on how to attract sponsors and the challenges of maintaining a podcast. She aligns her sponsorship strategies with her podcast's brand values and audience, advocating for creativity and authenticity. Finally, Rachel discusses her recent ventures, including her work with Seafair and her freelance journey, offering career advice and the importance of trusting the process.

00:00 Introduction to Rachel Horgan

00:52 Getting Sponsorships for Events

01:31 Effective Event Sponsorship Strategies

03:16 Measuring Sponsorship Success

04:20 Challenges in Event Planning

05:52 Creative Sponsorship Ideas

06:42 Red Flags in Sponsorships

08:22 Starting and Sustaining a Podcast

13:00 Discussing Sponsorships and Paid Media

13:27 Networking and Event Promotion Strategies

13:58 Challenges and Opportunities in Social Media

15:19 Ideal Sponsors and Live Podcasting

18:27 Exploring New Ventures and Freelance Work

20:14 Final Reflections and Advice



Listen to Rachel’s podcast, The Weekly


Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>7a4ec338-b9be-4b98-aabf-037b045e861fMon, 16 Jun 2025 09:00:00 -080021:56falsefullBuilding Trust: Erika Hermanson's Journey in Healthcare CommunicationsBuilding Trust: Erika Hermanson's Journey in Healthcare CommunicationsIn this episode of the Paid Media Playbook, we engage in a compelling conversation with Erika Hermanson, the Director of Communications at Providence Swedish. Erika shares her inspiring journey into communications, tracing her passion back to high school and her involvement in the Future Business Leaders of America. The discussion delves into the challenges and triumphs of healthcare communications, particularly during the COVID-19 crisis. Erika highlights the 'Proudly Providence Swedish' campaign, which celebrates the stories of caregivers and their connection to the organization. The episode also explores the roles of paid and organic social media, the importance of aligning communication with organizational values, and offers career advice for budding professionals.

00:00 Introduction to the Paid Media Playbook

00:40 Meet Erika Hermanson: Director of Communications at Providence Swedish

00:50 Erika's Journey into Communications

02:22 Challenges in Healthcare Communications

03:41 Proudly Providence Swedish Campaign

06:25 The Role of Social Media in Healthcare

10:09 Transitioning from Agency to In-House

13:16 Providence Swedish Values and Mission

18:20 Advice for Aspiring Communicators

20:07 Conclusion and Final Thoughts


Links and Resources:


Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>In this episode of the Paid Media Playbook, we engage in a compelling conversation with Erika Hermanson, the Director of Communications at Providence Swedish. Erika shares her inspiring journey into communications, tracing her passion back to high school and her involvement in the Future Business Leaders of America. The discussion delves into the challenges and triumphs of healthcare communications, particularly during the COVID-19 crisis. Erika highlights the 'Proudly Providence Swedish' campaign, which celebrates the stories of caregivers and their connection to the organization. The episode also explores the roles of paid and organic social media, the importance of aligning communication with organizational values, and offers career advice for budding professionals.

00:00 Introduction to the Paid Media Playbook

00:40 Meet Erika Hermanson: Director of Communications at Providence Swedish

00:50 Erika's Journey into Communications

02:22 Challenges in Healthcare Communications

03:41 Proudly Providence Swedish Campaign

06:25 The Role of Social Media in Healthcare

10:09 Transitioning from Agency to In-House

13:16 Providence Swedish Values and Mission

18:20 Advice for Aspiring Communicators

20:07 Conclusion and Final Thoughts


Links and Resources:


Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!



]]>8868128f-0bdc-4ae2-9688-c3746b2f62d7Mon, 09 Jun 2025 09:00:00 -080020:40falsefullHemispheres in Focus: The Art of Market Research with David BauerHemispheres in Focus: The Art of Market Research with David BauerIn this episode, we interview David Bauer from Hemispheres, a full-service customer insights agency. David shares the journey of Hemispheres, their approach to research, and how it informs brand and business strategies. He discusses the variety of projects they've worked on, including collaborations with major brands like Microsoft and John Deere. We also dive into the importance of qualitative research, trends in the industry, and the impact of AI on research methodologies. David offers valuable insights into the challenges and processes involved in branding and rebranding, highlighting the significance of combining rational and emotional components for effective brand names. Lastly, he shares advice for young professionals in the research field and emphasizes the importance of contributing to discussions and solving problems collectively.

Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

]]>In this episode, we interview David Bauer from Hemispheres, a full-service customer insights agency. David shares the journey of Hemispheres, their approach to research, and how it informs brand and business strategies. He discusses the variety of projects they've worked on, including collaborations with major brands like Microsoft and John Deere. We also dive into the importance of qualitative research, trends in the industry, and the impact of AI on research methodologies. David offers valuable insights into the challenges and processes involved in branding and rebranding, highlighting the significance of combining rational and emotional components for effective brand names. Lastly, he shares advice for young professionals in the research field and emphasizes the importance of contributing to discussions and solving problems collectively.

Links and Resources:



Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

]]>ed3d85fb-7e31-4b9f-bbce-a4f25b5d4e11Mon, 02 Jun 2025 05:00:00 -080030:16falsefullBuilding Brands & Creative Economies with Olivia Neal Howell, Founder of TONEBuilding Brands & Creative Economies with Olivia Neal Howell, Founder of TONEIn this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from fashion design at Abercrombie & Fitch and Eddie Bauer to launching her own agency, where she helps artists, musicians, marketers, and tech professionals thrive. She dives into the power of branding, storytelling, and creative disruption, as well as the importance of economic impact in the arts. From building campaigns that cut through the noise to fostering a thriving creative economy, Olivia offers valuable insights for anyone looking to make their mark in the industry.

Chapters:

00:00 – Introduction

Laura and Lisa welcome Olivia Neal Howell, discussing her background in fashion and branding.

02:10 – Olivia’s Career Journey

From art school to menswear design, Olivia shares her path from corporate fashion to launching her own creative agency.

05:00 – The Intersection of Art, Branding, and Storytelling

How Olivia applies her artistic background to brand building and marketing.

08:30 – Disrupting the Industry

The importance of taking risks, innovating, and breaking the mold in branding and marketing.

12:00 – Building a Talent Agency for Creatives

Why Olivia started TONE and how she supports interdisciplinary artists and professionals.

15:30 – Campaigns That Make an Impact

Olivia discusses standout marketing campaigns and the keys to effective brand storytelling.

18:00 – The Get Happy Pavilion & Creative Economy

Olivia shares insights on her latest project, the Get Happy Pavilion, and her work promoting economic growth for creatives.

21:00 – The Future of Branding & Creativity

How businesses can leverage storytelling, collaboration, and community-building for long-term success.

Links and Resources:


Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

]]>In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from fashion design at Abercrombie & Fitch and Eddie Bauer to launching her own agency, where she helps artists, musicians, marketers, and tech professionals thrive. She dives into the power of branding, storytelling, and creative disruption, as well as the importance of economic impact in the arts. From building campaigns that cut through the noise to fostering a thriving creative economy, Olivia offers valuable insights for anyone looking to make their mark in the industry.

Chapters:

00:00 – Introduction

Laura and Lisa welcome Olivia Neal Howell, discussing her background in fashion and branding.

02:10 – Olivia’s Career Journey

From art school to menswear design, Olivia shares her path from corporate fashion to launching her own creative agency.

05:00 – The Intersection of Art, Branding, and Storytelling

How Olivia applies her artistic background to brand building and marketing.

08:30 – Disrupting the Industry

The importance of taking risks, innovating, and breaking the mold in branding and marketing.

12:00 – Building a Talent Agency for Creatives

Why Olivia started TONE and how she supports interdisciplinary artists and professionals.

15:30 – Campaigns That Make an Impact

Olivia discusses standout marketing campaigns and the keys to effective brand storytelling.

18:00 – The Get Happy Pavilion & Creative Economy

Olivia shares insights on her latest project, the Get Happy Pavilion, and her work promoting economic growth for creatives.

21:00 – The Future of Branding & Creativity

How businesses can leverage storytelling, collaboration, and community-building for long-term success.

Links and Resources:


Thanks for tuning in! Subscribe to The Paid Media Playbook on iTunes and Spotify, and leave us a review!

]]>5a94946e-ba02-4931-b772-35e0dbb2d857Mon, 21 Apr 2025 09:00:00 -080023:53falsefullBridging the Gap: Aligning Sales, Marketing, and Growth with Brittany MosleyBridging the Gap: Aligning Sales, Marketing, and Growth with Brittany MosleyIn this episode of the Paid Media Playbook, we sit down with Brittany Mosley, founder of Rosy Finch Marketing, to explore the often-overlooked disconnect between sales and marketing. Brittany shares her journey from the agency world to launching her own firm, where she helps businesses align their marketing, sales, and growth strategies for maximum impact. From overcoming lead quality challenges to fixing broken sales pipelines, Brittany provides actionable insights for businesses of all sizes. Plus, hear behind-the-scenes stories of launching TikTok’s paid media strategy and working with high-profile brands.

Chapters:

00:00 - 02:00 | Introduction – Meet Brittany Mosley and her journey from drama major to marketing leader.

02:00 - 06:00 | The Sales vs. Marketing Debate – Why lead quality is often misdiagnosed and how companies can fix it.

06:00 - 10:00 | Building a Growth-Driven Organization – Aligning teams, fixing sales pipelines, and implementing better measurement tools.

10:00 - 14:00 | Agency vs. In-House: Who’s Really to Blame? – The common complaint, “My agency sucks,” and why the problem often lies elsewhere.

14:00 - 18:00 | The TikTok Launch Story – How Brittany helped TikTok build its paid media strategy, working with celebrities like Cardi B and Awkwafina.

18:00 - 22:00 | Final Thoughts and Career Advice – Brittany shares her biggest career lesson: never let boredom hold you back.

Links and Resources:



Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of the Paid Media Playbook, we sit down with Brittany Mosley, founder of Rosy Finch Marketing, to explore the often-overlooked disconnect between sales and marketing. Brittany shares her journey from the agency world to launching her own firm, where she helps businesses align their marketing, sales, and growth strategies for maximum impact. From overcoming lead quality challenges to fixing broken sales pipelines, Brittany provides actionable insights for businesses of all sizes. Plus, hear behind-the-scenes stories of launching TikTok’s paid media strategy and working with high-profile brands.

Chapters:

00:00 - 02:00 | Introduction – Meet Brittany Mosley and her journey from drama major to marketing leader.

02:00 - 06:00 | The Sales vs. Marketing Debate – Why lead quality is often misdiagnosed and how companies can fix it.

06:00 - 10:00 | Building a Growth-Driven Organization – Aligning teams, fixing sales pipelines, and implementing better measurement tools.

10:00 - 14:00 | Agency vs. In-House: Who’s Really to Blame? – The common complaint, “My agency sucks,” and why the problem often lies elsewhere.

14:00 - 18:00 | The TikTok Launch Story – How Brittany helped TikTok build its paid media strategy, working with celebrities like Cardi B and Awkwafina.

18:00 - 22:00 | Final Thoughts and Career Advice – Brittany shares her biggest career lesson: never let boredom hold you back.

Links and Resources:



Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>dc5caac9-f33f-4b65-afb2-e3706ad0bbf3Mon, 10 Mar 2025 09:00:00 -080024:56falsefullBuilding Impactful Social Media Campaigns with RockitWorksBuilding Impactful Social Media Campaigns with RockitWorksIn this episode of The Paid Media Playbook, Laura and Lisa sit down with Sara Girard and Melissa Grace, the powerhouse duo behind RockitWorks, a social media and marketing agency. Together, they share their journey from event production to running a successful agency, their insights into the evolving landscape of organic and paid media, and their strategies for creating impactful content. Tune in to discover how they approach challenges like audience targeting, balancing paid and organic efforts, and crafting content that converts. Plus, get their best advice for aspiring marketers and entrepreneurs!

Chapters:

  • 00:00 – The Journey to RockitWorks
  • Sara Girard and Melissa Grace discuss their paths from event production to founding a successful social media agency and how their experiences shaped their approach to marketing.
  • 6:50 – Mastering Organic and Paid Media
  • Insights into the evolution of social media, the balance between organic and paid strategies, and the importance of targeting the right audience with impactful content.
  • 12:11 – Metrics, AI, and Marketing Innovations
  • The shift from vanity metrics to actionable goals, the rise of AI in marketing, and how these tools enhance productivity and strategy.
  • 17:21 – Actionable Advice for Marketers
  • Sara and Melissa share practical tips for entrepreneurs, from aligning paid media with content creation to setting clear goals and leveraging the right platforms.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of The Paid Media Playbook, Laura and Lisa sit down with Sara Girard and Melissa Grace, the powerhouse duo behind RockitWorks, a social media and marketing agency. Together, they share their journey from event production to running a successful agency, their insights into the evolving landscape of organic and paid media, and their strategies for creating impactful content. Tune in to discover how they approach challenges like audience targeting, balancing paid and organic efforts, and crafting content that converts. Plus, get their best advice for aspiring marketers and entrepreneurs!

Chapters:

  • 00:00 – The Journey to RockitWorks
  • Sara Girard and Melissa Grace discuss their paths from event production to founding a successful social media agency and how their experiences shaped their approach to marketing.
  • 6:50 – Mastering Organic and Paid Media
  • Insights into the evolution of social media, the balance between organic and paid strategies, and the importance of targeting the right audience with impactful content.
  • 12:11 – Metrics, AI, and Marketing Innovations
  • The shift from vanity metrics to actionable goals, the rise of AI in marketing, and how these tools enhance productivity and strategy.
  • 17:21 – Actionable Advice for Marketers
  • Sara and Melissa share practical tips for entrepreneurs, from aligning paid media with content creation to setting clear goals and leveraging the right platforms.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>8786ba18-4733-4227-93dd-181795f00c8fMon, 13 Jan 2025 09:00:00 -080023:39falsefullBuilding Your Personal Brand on LinkedIn with Ashley Laabs, LinkedIn Coach & Personal Brand StrategistBuilding Your Personal Brand on LinkedIn with Ashley Laabs, LinkedIn Coach & Personal Brand StrategistIn this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Ashley Laabs, a LinkedIn coach, personal brand strategist, and the host of the Ripple Podcast. Ashley shares her journey from aspiring teacher to LinkedIn expert, offering valuable insights into how professionals can harness LinkedIn to build thought leadership, connect with peers, and elevate their personal brand. With practical tips for individuals at every career stage, Ashley dives into the common mistakes she sees people making on LinkedIn and how to overcome them. Whether you're just starting your career or looking to amplify your presence, this episode will help you navigate the LinkedIn landscape like a pro.

Chapters:

00:00 – Introduction

Laura and Lisa introduce the episode and welcome Ashley Laabs, LinkedIn coach and personal brand strategist.

02:10 – Ashley’s Career Journey

Ashley talks about her unexpected path from aspiring teacher to becoming a LinkedIn strategist and coach.

05:00 – The Power of Personal Branding on LinkedIn

Ashley explains why personal branding on LinkedIn is essential for career growth and how it differs from traditional corporate marketing.

08:30 – Common Mistakes on LinkedIn

Ashley shares the biggest mistakes she sees people making when trying to build their LinkedIn presence—and how to avoid them.

12:00 – Building Authentic Connections

How to use LinkedIn not just for networking but for building genuine, valuable relationships and thought leadership.

15:30 – Tips for Aspiring Thought Leaders

Ashley offers practical advice for professionals at any stage on how to start sharing their expertise and become recognized as a thought leader.

Links and Resources:


Thanks for joining us this week!

Want to subscribe to The Paid Media Playbook? Have some feedback to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Ashley Laabs, a LinkedIn coach, personal brand strategist, and the host of the Ripple Podcast. Ashley shares her journey from aspiring teacher to LinkedIn expert, offering valuable insights into how professionals can harness LinkedIn to build thought leadership, connect with peers, and elevate their personal brand. With practical tips for individuals at every career stage, Ashley dives into the common mistakes she sees people making on LinkedIn and how to overcome them. Whether you're just starting your career or looking to amplify your presence, this episode will help you navigate the LinkedIn landscape like a pro.

Chapters:

00:00 – Introduction

Laura and Lisa introduce the episode and welcome Ashley Laabs, LinkedIn coach and personal brand strategist.

02:10 – Ashley’s Career Journey

Ashley talks about her unexpected path from aspiring teacher to becoming a LinkedIn strategist and coach.

05:00 – The Power of Personal Branding on LinkedIn

Ashley explains why personal branding on LinkedIn is essential for career growth and how it differs from traditional corporate marketing.

08:30 – Common Mistakes on LinkedIn

Ashley shares the biggest mistakes she sees people making when trying to build their LinkedIn presence—and how to avoid them.

12:00 – Building Authentic Connections

How to use LinkedIn not just for networking but for building genuine, valuable relationships and thought leadership.

15:30 – Tips for Aspiring Thought Leaders

Ashley offers practical advice for professionals at any stage on how to start sharing their expertise and become recognized as a thought leader.

Links and Resources:


Thanks for joining us this week!

Want to subscribe to The Paid Media Playbook? Have some feedback to share? Connect with us on iTunes and Spotify and leave us a review!

]]>2feec62f-4bcb-4b79-80d9-43cae522fe9aMon, 02 Dec 2024 09:00:00 -080028:07falsefullBuilding Trust and Brand in Wealth Management: Insights with Erin MoyerBuilding Trust and Brand in Wealth Management: Insights with Erin MoyerJoin Laura and Lisa as they sit down with Erin Moyer, Marketing Director at Laird Norton Wetherby, to explore the intricacies of marketing in the financial sector. In this 10-minute episode, Erin shares her journey from communications to marketing leadership, the strategies behind her firm’s recent rebranding, and the challenges of reaching ultra-high-net-worth clients. Discover valuable insights on content marketing, lead generation, and the importance of trusting your instincts in the ever-evolving marketing landscape. Perfect for marketers looking to gain a deeper understanding of wealth management marketing.

Chapters:

  • Chapter 1: Erin's Journey into Marketing (0:00 - 2:30) Erin Moyer, Marketing Director at Laird Norton Wealth Management, shares her career path from internal communications at Washington Mutual to leading financial communications and marketing.
  • Chapter 2: Ideal Clients & Strategy (2:30 - 5:00) Erin discusses targeting multi-generational wealthy families and balancing brand recognition with skepticism of paid media, highlighting content marketing as key to building trust.
  • Chapter 3: Rebranding & Content Marketing (5:00 - 7:30) Erin covers the firm’s recent rebrand, emphasizing earned media, paid search, and content marketing, along with plans for a speaker's roadshow to engage the right audience.
  • Chapter 4: Marketing Reflections & Career Advice (7:30 - 10:00) Erin reflects on the importance of client referrals, the challenges of measuring ROI, and offers advice to her younger self on trusting instincts and embracing experimentation.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>Join Laura and Lisa as they sit down with Erin Moyer, Marketing Director at Laird Norton Wetherby, to explore the intricacies of marketing in the financial sector. In this 10-minute episode, Erin shares her journey from communications to marketing leadership, the strategies behind her firm’s recent rebranding, and the challenges of reaching ultra-high-net-worth clients. Discover valuable insights on content marketing, lead generation, and the importance of trusting your instincts in the ever-evolving marketing landscape. Perfect for marketers looking to gain a deeper understanding of wealth management marketing.

Chapters:

  • Chapter 1: Erin's Journey into Marketing (0:00 - 2:30) Erin Moyer, Marketing Director at Laird Norton Wealth Management, shares her career path from internal communications at Washington Mutual to leading financial communications and marketing.
  • Chapter 2: Ideal Clients & Strategy (2:30 - 5:00) Erin discusses targeting multi-generational wealthy families and balancing brand recognition with skepticism of paid media, highlighting content marketing as key to building trust.
  • Chapter 3: Rebranding & Content Marketing (5:00 - 7:30) Erin covers the firm’s recent rebrand, emphasizing earned media, paid search, and content marketing, along with plans for a speaker's roadshow to engage the right audience.
  • Chapter 4: Marketing Reflections & Career Advice (7:30 - 10:00) Erin reflects on the importance of client referrals, the challenges of measuring ROI, and offers advice to her younger self on trusting instincts and embracing experimentation.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>75adc7bd-3c60-4f36-b4f7-9dffd8fe0c67Mon, 30 Sep 2024 09:00:00 -080013:23falsefullExploring Digital Media Strategies with Katie Vesbach, Media Director at Green RubinoExploring Digital Media Strategies with Katie Vesbach, Media Director at Green RubinoIn this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizing advertising strategies in the age of AI, Katie provides practical tips and wisdom for navigating the complex media landscape. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice and industry knowledge.

Chapters:

  • 00:00 - Introduction
  • Laura and Lisa introduce the episode and guest Katie Vest Bach, Media Director at Green Rubino.
  • 02:15 - Katie’s Career Journey
  • Katie discusses her path from starting in media to becoming a director at Green Rubino.
  • 05:30 - The Evolution of Digital Media
  • A look at how digital media has changed over the years and the impact on advertising strategies.
  • 7:45 - Leveraging First-Party Data and CRMs
  • Katie explains the importance of first-party data and CRMs in creating effective advertising campaigns.
  • 10:30 - Tips for Aspiring Media Professionals

Advice from Katie on how to succeed in the media industry and grow into leadership roles.

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizing advertising strategies in the age of AI, Katie provides practical tips and wisdom for navigating the complex media landscape. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice and industry knowledge.

Chapters:

  • 00:00 - Introduction
  • Laura and Lisa introduce the episode and guest Katie Vest Bach, Media Director at Green Rubino.
  • 02:15 - Katie’s Career Journey
  • Katie discusses her path from starting in media to becoming a director at Green Rubino.
  • 05:30 - The Evolution of Digital Media
  • A look at how digital media has changed over the years and the impact on advertising strategies.
  • 7:45 - Leveraging First-Party Data and CRMs
  • Katie explains the importance of first-party data and CRMs in creating effective advertising campaigns.
  • 10:30 - Tips for Aspiring Media Professionals

Advice from Katie on how to succeed in the media industry and grow into leadership roles.

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>1d963929-237e-4eeb-b791-19f1ec2b127eMon, 09 Sep 2024 09:00:00 -080015:33falsefullBuilding Success from the Ground Up: A Conversation with Mike FlemingBuilding Success from the Ground Up: A Conversation with Mike FlemingIn this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving company with seven stores. Discover the strategies that propelled his business, including the power of newspaper advertising and the challenges and rewards of expanding a local business.

Chapters:


00:00 - 05:20 - From Family Roots to Entrepreneurial Beginnings


  • Mike Fleming discusses his early influences and how working in his father's flooring business set the stage for his entrepreneurial journey. Learn about his initial foray into the business world and the founding of Carpet Liquidators in Tacoma.


05:21 - 7:20 - The Power of Newspaper Advertising


  • Dive into the advertising strategies that helped Carpet Liquidators explode onto the scene. Mike shares how traditional newspaper ads, particularly in the Seattle Times, played a crucial role in the company's growth and expansion to seven stores.


10:41 - 12:00 - Growth, Expansion, and Future Plans


  • Mike reflects on the expansion of Carpet Liquidators from Tacoma to Seattle and beyond. He discusses the challenges of managing a growing business and shares insights into his future plans, emphasizing why seven stores are just the right number for him.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>In this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving company with seven stores. Discover the strategies that propelled his business, including the power of newspaper advertising and the challenges and rewards of expanding a local business.

Chapters:


00:00 - 05:20 - From Family Roots to Entrepreneurial Beginnings


  • Mike Fleming discusses his early influences and how working in his father's flooring business set the stage for his entrepreneurial journey. Learn about his initial foray into the business world and the founding of Carpet Liquidators in Tacoma.


05:21 - 7:20 - The Power of Newspaper Advertising


  • Dive into the advertising strategies that helped Carpet Liquidators explode onto the scene. Mike shares how traditional newspaper ads, particularly in the Seattle Times, played a crucial role in the company's growth and expansion to seven stores.


10:41 - 12:00 - Growth, Expansion, and Future Plans


  • Mike reflects on the expansion of Carpet Liquidators from Tacoma to Seattle and beyond. He discusses the challenges of managing a growing business and shares insights into his future plans, emphasizing why seven stores are just the right number for him.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>84eb81d7-48f0-47e3-8f5c-235577a7502cMon, 12 Aug 2024 09:00:00 -080012:03falsefullCareer Insights from Ashley Coates: From Ad Agencies to LoyaltiCareer Insights from Ashley Coates: From Ad Agencies to LoyaltiIn this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journey from agency to client-side, offering invaluable insights into the unique challenges and benefits of each role. Tune in to hear her discuss her diverse experiences, the importance of understanding both sides of the marketing equation, and tips for anyone looking to navigate a career in this dynamic field.

Chapters:


00:00 - 05:20 - The Journey to Loyalti


  • In this chapter, Ashley Coates shares the story of her extensive 18-year career in marketing and communications. From starting out as an account executive at an advertising agency to working in the marketing department at the Seattle Repertory Theater, Ashley's journey is filled with diverse experiences. She discusses the valuable lessons learned from her time on both the agency and client sides, and how these experiences prepared her for her current role as Marketing Director at Loyalti.


05:21 - 10:40 - Navigating Pivots 


  • Ashley delves into the dynamic nature of her role at Loyalti, a company that has undergone several significant pivots. She explains the strategies and adaptations required to keep up with these changes, and how her broad skill set has been crucial in steering the company through various transitions. From rebranding efforts to shifts in target markets, Ashley provides insights into the challenges and triumphs of managing marketing communications in a constantly evolving environment.


10:41 - 16:00 - Embracing Paid Media and Words of Wisdom


  • In this final chapter, Ashley discusses the critical decision to incorporate paid media into Loyalti's marketing strategy. She explains how she identified the right moment to make this shift and the impact it has had on the company's growth. Additionally, Ashley offers valuable advice to her younger self and to aspiring marketers, emphasizing the importance of gaining diverse experiences, staying adaptable, and continuously learning in the ever-changing landscape of marketing and communications.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journey from agency to client-side, offering invaluable insights into the unique challenges and benefits of each role. Tune in to hear her discuss her diverse experiences, the importance of understanding both sides of the marketing equation, and tips for anyone looking to navigate a career in this dynamic field.

Chapters:


00:00 - 05:20 - The Journey to Loyalti


  • In this chapter, Ashley Coates shares the story of her extensive 18-year career in marketing and communications. From starting out as an account executive at an advertising agency to working in the marketing department at the Seattle Repertory Theater, Ashley's journey is filled with diverse experiences. She discusses the valuable lessons learned from her time on both the agency and client sides, and how these experiences prepared her for her current role as Marketing Director at Loyalti.


05:21 - 10:40 - Navigating Pivots 


  • Ashley delves into the dynamic nature of her role at Loyalti, a company that has undergone several significant pivots. She explains the strategies and adaptations required to keep up with these changes, and how her broad skill set has been crucial in steering the company through various transitions. From rebranding efforts to shifts in target markets, Ashley provides insights into the challenges and triumphs of managing marketing communications in a constantly evolving environment.


10:41 - 16:00 - Embracing Paid Media and Words of Wisdom


  • In this final chapter, Ashley discusses the critical decision to incorporate paid media into Loyalti's marketing strategy. She explains how she identified the right moment to make this shift and the impact it has had on the company's growth. Additionally, Ashley offers valuable advice to her younger self and to aspiring marketers, emphasizing the importance of gaining diverse experiences, staying adaptable, and continuously learning in the ever-changing landscape of marketing and communications.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>abbcba81-26fc-42c0-8401-7ee386cfd1edMon, 05 Aug 2024 00:00:00 -080018:58falsefullAI and Advertising: Navigating Future Trends with Steve FawthropAI and Advertising: Navigating Future Trends with Steve FawthropJoin Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the integration of sales and marketing strategies, and the potential impact of AI on job markets. Whether you're a marketer, entrepreneur, or curious about the future of advertising, this episode offers valuable insights into harnessing AI for business growth.

Chapters:

(0:00 - 5:00) - Steve's Marketing Journey

(5:01 - 10:00) AI in Marketing: Integration and Impact

(10:01 - 16:04) Ethical Implications and Future Trends

]]>Join Laura and Lisa from Double Z Media as they sit down with Steve Fawthrop, a seasoned expert in sales and digital marketing. In this episode, Steve shares his journey from print media to digital advertising, working with top brands like Toyota and Hilton Hotels. Dive into insightful discussions on the evolving landscape of AI in marketing, the integration of sales and marketing strategies, and the potential impact of AI on job markets. Whether you're a marketer, entrepreneur, or curious about the future of advertising, this episode offers valuable insights into harnessing AI for business growth.

Chapters:

(0:00 - 5:00) - Steve's Marketing Journey

(5:01 - 10:00) AI in Marketing: Integration and Impact

(10:01 - 16:04) Ethical Implications and Future Trends

]]>a987cc07-8f00-4cf5-9ac8-37e6b7947037Thu, 18 Jul 2024 00:00:00 -080017:07falsefullMastering Marketing with Travis Baker: Insights from a Creative ProMastering Marketing with Travis Baker: Insights from a Creative ProIn this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and Senior Motion Designer, discussing the evolution of design in marketing, the importance of nimbleness in creative work, and the surprising similarities between quick projects and large campaigns. From his beginnings in web development to judging prestigious marketing awards, Travis offers valuable advice and entertaining stories from his extensive experience. Join us for a fascinating conversation that highlights the intersection of creativity and strategy in the ever-changing world of marketing.

Chapters:

00:00 - 05:20 - From Web Development to Motion Graphics

Travis discusses his career journey, his education in animation, and his experience at Wizards of the Coast working on major brands.

05:21 - 10:40 - Creative Challenges and Client Expectations

Exploring the similarities between small and large projects, the importance of responsiveness, and the evolving demands of modern marketing, including the shift to multi-platform design.

10:41 - 16:00 - Industry Insights and Advice for Aspiring Creatives

Travis shares his experiences navigating the complexities of working in creative roles, and his advice for aspiring creatives about focusing on collaboration and not sweating the small stuff.


Links and Resources:


Subscribe to our newsletter here

Lisa Wekellis on LinkedIn

Laura Szczes on LinkedIn

Double Z Media Website

Double Z Media on LinkedIn


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of The Paid Media Playbook, Laura and Lisa sit down with Travis Baker, a long-time partner and multi-talented creative force. Travis shares insights from his career as an Associate Creative Director and Senior Motion Designer, discussing the evolution of design in marketing, the importance of nimbleness in creative work, and the surprising similarities between quick projects and large campaigns. From his beginnings in web development to judging prestigious marketing awards, Travis offers valuable advice and entertaining stories from his extensive experience. Join us for a fascinating conversation that highlights the intersection of creativity and strategy in the ever-changing world of marketing.

Chapters:

00:00 - 05:20 - From Web Development to Motion Graphics

Travis discusses his career journey, his education in animation, and his experience at Wizards of the Coast working on major brands.

05:21 - 10:40 - Creative Challenges and Client Expectations

Exploring the similarities between small and large projects, the importance of responsiveness, and the evolving demands of modern marketing, including the shift to multi-platform design.

10:41 - 16:00 - Industry Insights and Advice for Aspiring Creatives

Travis shares his experiences navigating the complexities of working in creative roles, and his advice for aspiring creatives about focusing on collaboration and not sweating the small stuff.


Links and Resources:


Subscribe to our newsletter here

Lisa Wekellis on LinkedIn

Laura Szczes on LinkedIn

Double Z Media Website

Double Z Media on LinkedIn


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>bc3173bf-c03b-4395-9433-3b03a93d11b4Fri, 12 Jul 2024 09:00:00 -080017:13falsefullThe Hidden Costs of DIY: Why Hiring Experts Pays OffThe Hidden Costs of DIY: Why Hiring Experts Pays OffIn this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause significant delays and headaches. Drawing parallels to the world of paid media, they discuss how hiring an expert can save valuable time and prevent costly errors. With over 25 years of experience, they explain how their agency helps CMOs and Marketing Directors avoid common pitfalls, ensuring efficient and effective campaign management. Tune in for insightful anecdotes and practical advice on leveraging expertise for success.

Chapters:

00:00 - 02:00 - Introduction & Personal Stories

  • Laura and Lisa share their recent DIY home projects and the challenges they faced.

02:01 - 07:00 - The Snowball Effect of DIY Mistakes


  • Discussing how small errors can lead to significant project delays and increased costs. Drawing parallels between home DIY and managing paid media campaigns.


08:01 - 11:00 - The Value of Expertise


  • How hiring a seasoned expert can save time and prevent costly mistakes in paid media.


11:01 - 13:00 - Client Examples


  • Sharing success stories from their agency where expert intervention made a difference.


13:01 - 14:58 - Conclusion & Takeaways


  • Key takeaways for CMOs and Marketing Directors on the benefits of hiring paid media experts.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of The Paid Media Playbook, Laura and Lisa dive into the often-overlooked pitfalls of DIY projects. Reflecting on their recent home improvement endeavors, they highlight how a small mistake can cause significant delays and headaches. Drawing parallels to the world of paid media, they discuss how hiring an expert can save valuable time and prevent costly errors. With over 25 years of experience, they explain how their agency helps CMOs and Marketing Directors avoid common pitfalls, ensuring efficient and effective campaign management. Tune in for insightful anecdotes and practical advice on leveraging expertise for success.

Chapters:

00:00 - 02:00 - Introduction & Personal Stories

  • Laura and Lisa share their recent DIY home projects and the challenges they faced.

02:01 - 07:00 - The Snowball Effect of DIY Mistakes


  • Discussing how small errors can lead to significant project delays and increased costs. Drawing parallels between home DIY and managing paid media campaigns.


08:01 - 11:00 - The Value of Expertise


  • How hiring a seasoned expert can save time and prevent costly mistakes in paid media.


11:01 - 13:00 - Client Examples


  • Sharing success stories from their agency where expert intervention made a difference.


13:01 - 14:58 - Conclusion & Takeaways


  • Key takeaways for CMOs and Marketing Directors on the benefits of hiring paid media experts.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>e6656234-a54b-4ac6-a00e-167af37424f5Wed, 03 Jul 2024 00:00:00 -080014:58falsefullThe AI Revolution in Paid Media: Love It or Hate It?The AI Revolution in Paid Media: Love It or Hate It?In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned about its implications, this episode offers a balanced perspective. Discover the potential and pitfalls of AI in content creation, and understand why some people are embracing it while others are approaching with caution.

Chapters:

Introduction and Overview of AI in Paid Media (0:00 - 5:00): Our hosts introduce the topic, providing a brief overview of AI's role in paid media and why it's a hot topic in the industry.

AI in Content Creation (5:00 - 10:00): Learn about how AI is being used in content creation, the benefits it brings to the table, and the areas where it still falls short.

The Love-Hate Relationship with AI (10:00 - 12:00): Explore the dual perspectives of AI in media, from its impressive capabilities to the frustrations and limitations experienced by marketers.

Hype vs. Reality (11:00 - 13:00): A critical look at how AI is sometimes blown out of proportion, with discussions on what AI can actually achieve versus the exaggerated claims.

Links and Resources:



Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>In this episode of the Paid Media Playbook, Double Z Media dives into the controversial yet fascinating world of AI in paid media. Join our hosts as they discuss their love-hate relationship with AI, exploring the reasons behind the hype and the skepticism surrounding it. Whether you're a content creator eager to leverage AI or someone concerned about its implications, this episode offers a balanced perspective. Discover the potential and pitfalls of AI in content creation, and understand why some people are embracing it while others are approaching with caution.

Chapters:

Introduction and Overview of AI in Paid Media (0:00 - 5:00): Our hosts introduce the topic, providing a brief overview of AI's role in paid media and why it's a hot topic in the industry.

AI in Content Creation (5:00 - 10:00): Learn about how AI is being used in content creation, the benefits it brings to the table, and the areas where it still falls short.

The Love-Hate Relationship with AI (10:00 - 12:00): Explore the dual perspectives of AI in media, from its impressive capabilities to the frustrations and limitations experienced by marketers.

Hype vs. Reality (11:00 - 13:00): A critical look at how AI is sometimes blown out of proportion, with discussions on what AI can actually achieve versus the exaggerated claims.

Links and Resources:



Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>477116cd-c4ce-4618-897b-c457cb04ce70Fri, 28 Jun 2024 09:00:00 -080012:32falsefullNavigating the Evolving Landscape of Paid Media with Taylor WellsNavigating the Evolving Landscape of Paid Media with Taylor WellsJoin hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B software, service organizations, and the importance of a holistic approach to demand generation. Gain valuable insights into overcoming challenges and identifying ideal clients in the ever-changing landscape of paid media.

Timestamps:

  • 00:00 - Introduction: Welcoming Taylor Wells to The Paid Media Playbook
  • 03:15 - Taylor's Background and Early Career Experiences in Paid Media
  • 11:45 - Navigating High-Value Enterprise Deals and Account-Based Marketing (ABM)
  • 23:20 - Overcoming Challenges and Advice to Young Media Professionals

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>Join hosts Laura and Lisa as they sit down with Taylor Wells, a seasoned marketing professional and owner of his own agency, for an insightful discussion on the world of paid media. Taylor shares his extensive background in digital marketing and his journey from new media to founding his agency. Delve into topics such as lead generation, B2B software, service organizations, and the importance of a holistic approach to demand generation. Gain valuable insights into overcoming challenges and identifying ideal clients in the ever-changing landscape of paid media.

Timestamps:

  • 00:00 - Introduction: Welcoming Taylor Wells to The Paid Media Playbook
  • 03:15 - Taylor's Background and Early Career Experiences in Paid Media
  • 11:45 - Navigating High-Value Enterprise Deals and Account-Based Marketing (ABM)
  • 23:20 - Overcoming Challenges and Advice to Young Media Professionals

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>e01bf3da-d5a0-4be5-a0cf-876bad262286Mon, 03 Jun 2024 09:00:00 -080032:13falsefullNavigating the Digital Horizon: Insights from DigiMarCon Pacific NorthwestNavigating the Digital Horizon: Insights from DigiMarCon Pacific NorthwestJoin Laura and Lisa as they reflect on their whirlwind experience at DigiMarCon Pacific Northwest. In this episode, they delve into the diverse range of topics covered, from cutting-edge AI to the evolving landscape of SEO. Amidst the hustle and bustle of speaker sessions, they found themselves immersed in a sea of valuable insights and meaningful connections.

From discussions on cybersecurity and brand management to the impact of Gen Z on digital platforms, each session offered a unique perspective on the ever-shifting digital terrain. They explore the highs and lows of speaker presentations, and how they will use these insights when working with clients.


Tune in as they highlight their favorite moments, share key takeaways, and ponder the future of digital marketing in an era defined by constant change and innovation. Whether you're a seasoned marketer or a curious newcomer, this episode offers a glimpse into the dynamic world of DigiMarCon and the lessons learned along the way.



]]>Join Laura and Lisa as they reflect on their whirlwind experience at DigiMarCon Pacific Northwest. In this episode, they delve into the diverse range of topics covered, from cutting-edge AI to the evolving landscape of SEO. Amidst the hustle and bustle of speaker sessions, they found themselves immersed in a sea of valuable insights and meaningful connections.

From discussions on cybersecurity and brand management to the impact of Gen Z on digital platforms, each session offered a unique perspective on the ever-shifting digital terrain. They explore the highs and lows of speaker presentations, and how they will use these insights when working with clients.


Tune in as they highlight their favorite moments, share key takeaways, and ponder the future of digital marketing in an era defined by constant change and innovation. Whether you're a seasoned marketer or a curious newcomer, this episode offers a glimpse into the dynamic world of DigiMarCon and the lessons learned along the way.



]]>1f9f41dd-ebac-4782-9f7e-6432af28e824Tue, 14 May 2024 09:00:00 -080010:42falsefullFrom Assumptions to Alignment: Strategies for Marketing Success with Evan DunnFrom Assumptions to Alignment: Strategies for Marketing Success with Evan DunnIn this episode of the Double Z Media podcast "The Paid Media Playbook," join us as we dive into the intricacies of assumption management and alignment in marketing strategies with Evan Dunn, Head of Marketing at Service Bell. Evan shares insights on how clarity and alignment can be achieved swiftly by addressing assumptions head-on, fostering a collaborative environment where ideas flourish. Tune in for valuable advice on navigating B2B marketing and gaining alignment with senior leadership.

Chapters:


  • Introduction
  • 00:00 - Welcome to "The Paid Media Playbook" podcast by Double Z Media & Introduction of Evan Dunn, Head of Marketing at Service Bell.
  • Addressing Assumptions in Marketing
  • 05:45 - Importance of addressing assumptions.
  • 08:10 - Strategies for fostering collaborative solutions.
  • 09:02 - Clarifying assumptions for alignment.
  • Navigating B2B Marketing
  • 11:20 - Contrasting B2B and B2C marketing.
  • 13:05 - Advice for gaining alignment in B2B strategies.
  • Key Takeaways
  • 20:30 - Recap of key insights from the discussion.
  • Closing and Farewell
  • 22:45 - Thanking Evan for his valuable insights.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>In this episode of the Double Z Media podcast "The Paid Media Playbook," join us as we dive into the intricacies of assumption management and alignment in marketing strategies with Evan Dunn, Head of Marketing at Service Bell. Evan shares insights on how clarity and alignment can be achieved swiftly by addressing assumptions head-on, fostering a collaborative environment where ideas flourish. Tune in for valuable advice on navigating B2B marketing and gaining alignment with senior leadership.

Chapters:


  • Introduction
  • 00:00 - Welcome to "The Paid Media Playbook" podcast by Double Z Media & Introduction of Evan Dunn, Head of Marketing at Service Bell.
  • Addressing Assumptions in Marketing
  • 05:45 - Importance of addressing assumptions.
  • 08:10 - Strategies for fostering collaborative solutions.
  • 09:02 - Clarifying assumptions for alignment.
  • Navigating B2B Marketing
  • 11:20 - Contrasting B2B and B2C marketing.
  • 13:05 - Advice for gaining alignment in B2B strategies.
  • Key Takeaways
  • 20:30 - Recap of key insights from the discussion.
  • Closing and Farewell
  • 22:45 - Thanking Evan for his valuable insights.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>48b40995-d64e-4e5c-9fa6-52bdc5ccb856Wed, 01 May 2024 00:00:00 -080023:25falsefullFrom Capitol Hill to Seattle Shores: Kathy Roeder's Path to Leadership at the Port of SeattleFrom Capitol Hill to Seattle Shores: Kathy Roeder's Path to Leadership at the Port of SeattleJoin us on the Paid Media Playbook podcast as Kathy Roeder, the newly appointed Chief of Staff at the Port of Seattle, shares insights from her career journey. From humble beginnings in a congressional office to leading one of the Pacific Northwest's vital organizations, Kathy discusses her diverse experiences, including navigating Washington, D.C.'s media landscape and transitioning to nonprofit advocacy. Gain valuable perspectives on media evolution, integrated communication, and amplifying messaging. Whether you're a marketer or curious about organizational leadership, Kathy's reflections offer inspiration and valuable insights.


Chapters:

  • Introduction and Career Origins (0:00 - 4:00): Kathy introduces herself and shares her journey from working as a front desk person in a congressional office to becoming Chief of Staff at the Port of Seattle.
  • Transitioning Career Paths (4:00 - 9:00): Kathy discusses her transition from political campaigns to nonprofit advocacy, highlighting the challenges and opportunities she encountered along the way.
  • Navigating Media Landscapes (9:00 - 14:00): Kathy reflects on her experiences navigating the complex media landscape of Washington, D.C., and the strategies she employed to communicate effectively in the nonprofit sector.
  • Insights on Marketing Strategies (14:00 - 18:00): Kathy shares valuable insights on the evolution of media and marketing strategies, emphasizing the importance of integrated communication approaches.
  • Leveraging Paid Media (18:00 - 21:00): Kathy discusses the power of leveraging both organic and paid channels to amplify messaging and reach diverse audiences, offering practical tips for marketers and organizational leaders.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>Join us on the Paid Media Playbook podcast as Kathy Roeder, the newly appointed Chief of Staff at the Port of Seattle, shares insights from her career journey. From humble beginnings in a congressional office to leading one of the Pacific Northwest's vital organizations, Kathy discusses her diverse experiences, including navigating Washington, D.C.'s media landscape and transitioning to nonprofit advocacy. Gain valuable perspectives on media evolution, integrated communication, and amplifying messaging. Whether you're a marketer or curious about organizational leadership, Kathy's reflections offer inspiration and valuable insights.


Chapters:

  • Introduction and Career Origins (0:00 - 4:00): Kathy introduces herself and shares her journey from working as a front desk person in a congressional office to becoming Chief of Staff at the Port of Seattle.
  • Transitioning Career Paths (4:00 - 9:00): Kathy discusses her transition from political campaigns to nonprofit advocacy, highlighting the challenges and opportunities she encountered along the way.
  • Navigating Media Landscapes (9:00 - 14:00): Kathy reflects on her experiences navigating the complex media landscape of Washington, D.C., and the strategies she employed to communicate effectively in the nonprofit sector.
  • Insights on Marketing Strategies (14:00 - 18:00): Kathy shares valuable insights on the evolution of media and marketing strategies, emphasizing the importance of integrated communication approaches.
  • Leveraging Paid Media (18:00 - 21:00): Kathy discusses the power of leveraging both organic and paid channels to amplify messaging and reach diverse audiences, offering practical tips for marketers and organizational leaders.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!


]]>aa928e16-381f-469e-afd8-8f7e7c0a43fdMon, 15 Apr 2024 00:00:00 -080024:53falsefullTrailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica IveyTrailblazing Through Industries: Roller Derby, Cannabis, and Beyond with Jessica IveyJoin us in this episode of the Paid Media Playbook as we dive into the fascinating journey of Jessica Ivy, a seasoned marketing director with a diverse background spanning from commercial architecture to roller derby, cannabis, and sexual wellness industries. Jessica shares her insights into how her unconventional path has shaped her marketing strategies and approaches. From grassroots marketing tactics in roller derby to navigating the complexities of advertising in the cannabis industry, Jessica's experiences offer valuable lessons for marketers in any field.

Chapters:

  • Introduction and Roller Derby Roots (00:00 - 07:30)
  • Navigating the Cannabis Industry (07:31 - 14:00)
  • Shifting to Sexual Wellness (14:01 - 21:00)
  • Marketing Strategies During the Pandemic and Conclusion (21:01 - 28:07)



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>Join us in this episode of the Paid Media Playbook as we dive into the fascinating journey of Jessica Ivy, a seasoned marketing director with a diverse background spanning from commercial architecture to roller derby, cannabis, and sexual wellness industries. Jessica shares her insights into how her unconventional path has shaped her marketing strategies and approaches. From grassroots marketing tactics in roller derby to navigating the complexities of advertising in the cannabis industry, Jessica's experiences offer valuable lessons for marketers in any field.

Chapters:

  • Introduction and Roller Derby Roots (00:00 - 07:30)
  • Navigating the Cannabis Industry (07:31 - 14:00)
  • Shifting to Sexual Wellness (14:01 - 21:00)
  • Marketing Strategies During the Pandemic and Conclusion (21:01 - 28:07)



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>87cfe7af-f801-4187-b7b6-708c8a5a9126Fri, 05 Apr 2024 00:00:00 -080029:13falsefullPike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting LegacyPike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting LegacyJoin us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through the challenges posed by the COVID-19 pandemic at Pike Place Market.

Amy delves into the intricacies of building effective marketing campaigns, drawing from her experiences and discussing her favorite types of media and marketing techniques. From the power of social media to the importance of adapting strategies in a changing landscape, Amy provides valuable insights for marketers and entrepreneurs alike.

Moreover, Amy sheds light on the profound impact of COVID-19 on Pike Place Market, revealing the strategies employed to navigate these unprecedented times while preserving the market's rich legacy. Tune in as we explore Amy's journey, her passion for marketing, and her dedication to building a lasting legacy for one of Seattle's most beloved landmarks.




Chapters:


  • Introduction and Career Journey (0:00 - 05:00): Introduce Amy Walsmith and delve into her journey of discovering her passion for marketing and finding her career path.
  • Marketing Strategies for New Markets (05:00 - 10:00): Explore Amy's experiences in developing marketing strategies for new markets in her past roles, highlighting key approaches and challenges encountered.
  • Adapting to COVID-19 Challenges (10:00 - 15:00): Discuss the impact of COVID-19 on Pike Place Market and the strategies Amy implemented to navigate the challenges posed by the pandemic.
  • Favorite Media and Marketing Techniques (15:00 - 20:00): Explore Amy's preferred media and marketing techniques, discussing their effectiveness and relevance in today's digital landscape.
  • Building a Lasting Legacy for Pike Place Market (20:00 - 30:00): Dive into Amy's vision for building a lasting legacy for Pike Place Market, considering its historical significance and future direction.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>Join us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through the challenges posed by the COVID-19 pandemic at Pike Place Market.

Amy delves into the intricacies of building effective marketing campaigns, drawing from her experiences and discussing her favorite types of media and marketing techniques. From the power of social media to the importance of adapting strategies in a changing landscape, Amy provides valuable insights for marketers and entrepreneurs alike.

Moreover, Amy sheds light on the profound impact of COVID-19 on Pike Place Market, revealing the strategies employed to navigate these unprecedented times while preserving the market's rich legacy. Tune in as we explore Amy's journey, her passion for marketing, and her dedication to building a lasting legacy for one of Seattle's most beloved landmarks.




Chapters:


  • Introduction and Career Journey (0:00 - 05:00): Introduce Amy Walsmith and delve into her journey of discovering her passion for marketing and finding her career path.
  • Marketing Strategies for New Markets (05:00 - 10:00): Explore Amy's experiences in developing marketing strategies for new markets in her past roles, highlighting key approaches and challenges encountered.
  • Adapting to COVID-19 Challenges (10:00 - 15:00): Discuss the impact of COVID-19 on Pike Place Market and the strategies Amy implemented to navigate the challenges posed by the pandemic.
  • Favorite Media and Marketing Techniques (15:00 - 20:00): Explore Amy's preferred media and marketing techniques, discussing their effectiveness and relevance in today's digital landscape.
  • Building a Lasting Legacy for Pike Place Market (20:00 - 30:00): Dive into Amy's vision for building a lasting legacy for Pike Place Market, considering its historical significance and future direction.



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>ecd3a487-0dd4-4449-abdc-1f2a03194f95Sat, 30 Mar 2024 09:00:00 -080025:26falsefullNavigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z MediaNavigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z MediaJoin Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether you're a seasoned marketing professional or launching a new e-commerce store, this episode provides valuable perspectives on when and how to embrace paid media in your marketing playbook.


Chapters:


  • 00:00 - Introduction: Laura and Lisa from Double Z Media
  • 01:12 - Pitfalls of Relying Solely on Referrals
  • 04:10 - Navigating the Transition: Reaching a Wider Audience
  • 07:25 - Incorporating Outbound Marketing: Paid Media Strategies
  • 10:45 - Tailoring Paid Media Strategies for B2B Scenarios
  • 12:55 - Summing Up: When to Bring in Paid Media - A Contingent Decision



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and Spotify and leave us a review!


]]>Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether you're a seasoned marketing professional or launching a new e-commerce store, this episode provides valuable perspectives on when and how to embrace paid media in your marketing playbook.


Chapters:


  • 00:00 - Introduction: Laura and Lisa from Double Z Media
  • 01:12 - Pitfalls of Relying Solely on Referrals
  • 04:10 - Navigating the Transition: Reaching a Wider Audience
  • 07:25 - Incorporating Outbound Marketing: Paid Media Strategies
  • 10:45 - Tailoring Paid Media Strategies for B2B Scenarios
  • 12:55 - Summing Up: When to Bring in Paid Media - A Contingent Decision



Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and Spotify and leave us a review!


]]>2be6889c-4c28-43b6-b085-b14ff97b5012Wed, 28 Feb 2024 09:00:00 -080010:32falsefullPause or Persist? Navigating Website Gripes in MarketingPause or Persist? Navigating Website Gripes in MarketingJoin Laura and Lisa on another insightful episode of "The Paid Media Playbook" by Double Z Media. In this episode, they delve into a common dilemma faced by marketers - the decision to halt advertising because of dissatisfaction with a company's website. Discover why this knee-jerk reaction might not be the best strategy and explore practical alternatives to keep the traffic flowing. Don't miss out on valuable insights from seasoned media buyers on navigating the delicate balance between website revamps and maintaining a strong online presence.

Chapters:

  • 0:00 - 00:45: Introduction to the Paid Media Playbook by Double Z Media.
  • 00:45 - 02:30: The common scenario of clients halting advertising due to dissatisfaction with their website. Laura and Lisa share their experiences as media buyers.
  • 02:30 - 04:15: Discussing the prevalent discontent with websites among clients and the potential pitfalls of completely stopping advertising.
  • 04:15 - 06:30: The importance of identifying specific issues with websites and the misconception around needing a complete overhaul.
  • 06:30 - 08:15: The disconnect in creating simple landing pages and the reluctance to take small steps to maintain online presence during website revamps.
  • 08:15 - 10:00: The risks associated with a prolonged hiatus from advertising, the impact on search rankings, and the value of maintaining momentum. Highlighting the effectiveness of landing pages as a temporary solution.
  • 10:00 - 10:45: Wrapping up the episode with a discussion on the significance of a clear call-to-action on landing pages and the need for a strategic approach to website improvements.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>Join Laura and Lisa on another insightful episode of "The Paid Media Playbook" by Double Z Media. In this episode, they delve into a common dilemma faced by marketers - the decision to halt advertising because of dissatisfaction with a company's website. Discover why this knee-jerk reaction might not be the best strategy and explore practical alternatives to keep the traffic flowing. Don't miss out on valuable insights from seasoned media buyers on navigating the delicate balance between website revamps and maintaining a strong online presence.

Chapters:

  • 0:00 - 00:45: Introduction to the Paid Media Playbook by Double Z Media.
  • 00:45 - 02:30: The common scenario of clients halting advertising due to dissatisfaction with their website. Laura and Lisa share their experiences as media buyers.
  • 02:30 - 04:15: Discussing the prevalent discontent with websites among clients and the potential pitfalls of completely stopping advertising.
  • 04:15 - 06:30: The importance of identifying specific issues with websites and the misconception around needing a complete overhaul.
  • 06:30 - 08:15: The disconnect in creating simple landing pages and the reluctance to take small steps to maintain online presence during website revamps.
  • 08:15 - 10:00: The risks associated with a prolonged hiatus from advertising, the impact on search rankings, and the value of maintaining momentum. Highlighting the effectiveness of landing pages as a temporary solution.
  • 10:00 - 10:45: Wrapping up the episode with a discussion on the significance of a clear call-to-action on landing pages and the need for a strategic approach to website improvements.


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and Spotify and leave us a review!

]]>06d40e36-3dd9-4879-8159-8a31b3f72f54Mon, 05 Feb 2024 09:00:00 -080010:32falsefullSponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken GameSponsorship Strategies Unveiled: A Rink-Side Analysis from the Kraken GameJoin Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the stadium.

Get ready for a lively discussion as they break down the standout sponsors, from national giants to local gems, and ponder the effectiveness of static vs. dynamic advertising. Discover the unexpected placements, like hospitals vying for attention amidst the action-packed game. With a keen eye for detail, Laura and Lisa dive into the intriguing world of sponsorship choices, questioning the rationale behind each brand's presence and sharing their own ideas for a winning sponsorship approach.

Whether you're a seasoned marketer or just curious about the intricacies of stadium advertising, this episode provides valuable insights, laughs, and a unique perspective on how brands vie for your attention in the midst of sporting excitement. Tune in for a fun-filled discussion and learn why, according to Laura and Lisa, if you're going to sponsor a hockey game, it better be the Zambonis! 🏒✨


Chapters:

  • Opening Faceoff (00:00 - 01:18)
  • Rink-Side Revelations (01:19 - 03:45)
  • The Pepsi Flash (03:46 - 05:55)
  • Beer Absence and Brand Spectacles (05:56 - 09:22)
  • Closing Thoughts and Next Week's Tease (09:23 - 13:00)


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Spotify and Apple Podcasts and leave us a review!

]]>Join Laura and Lisa on this exciting episode of The Paid Media Playbook by Double Z Media as they share their firsthand experience at a recent Kraken game. From the thrill of the match to the disappointment of the loss, the duo explores the diverse world of sponsorships, dissecting the marketing strategies behind the myriad brands that adorned the stadium.

Get ready for a lively discussion as they break down the standout sponsors, from national giants to local gems, and ponder the effectiveness of static vs. dynamic advertising. Discover the unexpected placements, like hospitals vying for attention amidst the action-packed game. With a keen eye for detail, Laura and Lisa dive into the intriguing world of sponsorship choices, questioning the rationale behind each brand's presence and sharing their own ideas for a winning sponsorship approach.

Whether you're a seasoned marketer or just curious about the intricacies of stadium advertising, this episode provides valuable insights, laughs, and a unique perspective on how brands vie for your attention in the midst of sporting excitement. Tune in for a fun-filled discussion and learn why, according to Laura and Lisa, if you're going to sponsor a hockey game, it better be the Zambonis! 🏒✨


Chapters:

  • Opening Faceoff (00:00 - 01:18)
  • Rink-Side Revelations (01:19 - 03:45)
  • The Pepsi Flash (03:46 - 05:55)
  • Beer Absence and Brand Spectacles (05:56 - 09:22)
  • Closing Thoughts and Next Week's Tease (09:23 - 13:00)


Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Spotify and Apple Podcasts and leave us a review!

]]>375e8681-33d8-4118-a23d-e7b0e5a592faTue, 30 Jan 2024 00:00:00 -080007:24falsefullFrom Vendor Chaos to AOR Clarity in MediaFrom Vendor Chaos to AOR Clarity in MediaDive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics, vendor relationships, and the importance of exclusivity, this episode offers a comprehensive guide to mastering the art of media buying. Tune in for a behind-the-scenes look at the strategies that drive successful media operations.

Chapters:

  • 00:00:00 - Introduction to Successful Media Buying Strategies
  • 00:01:15 - The Agency of Record Letter: Securing Exclusivity in Media Deals
  • 00:04:36 - Modern Contracts: Understanding Digital Consent in Media Buying
  • 00:06:54 - AOR Letters: Setting Concrete Boundaries for Effective Purchases
  • 00:08:06 - Establishing Clear Agency Expectations through Signed Agreements
  • 00:09:16 - Enhancing Client-Agency Relations: The Power of Biweekly Check-ins


Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>Dive deep into the intricate world of media buying with Laura and Lisa. Discover the pivotal role of the Agency of Record Letter, a tool that ensures clarity, authority, and exclusivity in vendor relationships. Unravel the challenges of navigating vendor pitches and learn strategies to avoid being "pitch slapped." With insights on payment dynamics, vendor relationships, and the importance of exclusivity, this episode offers a comprehensive guide to mastering the art of media buying. Tune in for a behind-the-scenes look at the strategies that drive successful media operations.

Chapters:

  • 00:00:00 - Introduction to Successful Media Buying Strategies
  • 00:01:15 - The Agency of Record Letter: Securing Exclusivity in Media Deals
  • 00:04:36 - Modern Contracts: Understanding Digital Consent in Media Buying
  • 00:06:54 - AOR Letters: Setting Concrete Boundaries for Effective Purchases
  • 00:08:06 - Establishing Clear Agency Expectations through Signed Agreements
  • 00:09:16 - Enhancing Client-Agency Relations: The Power of Biweekly Check-ins


Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>d29387d7-77e1-42a9-93b7-70257da8697bMon, 15 Jan 2024 09:00:00 -080010:11falsefullBeyond the Holi-DazeBeyond the Holi-DazeIn this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during this time.

Chapters:

  • 00:00:00 - Holiday Madness: Challenges Businesses Face in Delivering Holiday Messaging.
  • 00:01:50 - January Opportunities: Surprising Statistics of Post-Holiday Shopping.
  • 00:06:49 - Overcoming Ad Fatigue: How Businesses Can Stand Out by Avoiding the December Advertising Arms Race.
  • 00:10.25 - Planning for Success: Strategic Planning for the First Quarter, Ensuring Businesses are Well-Prepared.
  • 00:11.14 - Industry-Specific Strategies: Advertising Strategies for Retail, Home Improvement, and Other Sectors During the Post-Holiday Period.

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Spotify and Apple Podcasts and leave us a review!


]]>In this episode, Lisa and Laura navigate the hectic holiday season and guide you through the strategic opportunities of marketing in late December and early January. Tune in as they share insights on how businesses can make the most of the post-holiday period, discussing the benefits of delayed advertising and the unique consumer behaviors during this time.

Chapters:

  • 00:00:00 - Holiday Madness: Challenges Businesses Face in Delivering Holiday Messaging.
  • 00:01:50 - January Opportunities: Surprising Statistics of Post-Holiday Shopping.
  • 00:06:49 - Overcoming Ad Fatigue: How Businesses Can Stand Out by Avoiding the December Advertising Arms Race.
  • 00:10.25 - Planning for Success: Strategic Planning for the First Quarter, Ensuring Businesses are Well-Prepared.
  • 00:11.14 - Industry-Specific Strategies: Advertising Strategies for Retail, Home Improvement, and Other Sectors During the Post-Holiday Period.

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Spotify and Apple Podcasts and leave us a review!


]]>46ebcbbb-e883-4a34-a354-b675c4274c6eMon, 08 Jan 2024 09:00:00 -080013:52falsefullVertical vs. Square: The Changing Landscape of Social Media ContentVertical vs. Square: The Changing Landscape of Social Media ContentDive deep into the ever-evolving world of social media as we explore the nuances between stories, reels, and newsfeed ads. Laura and Lisa shed light on the power of vertical videos, the art of crafting compelling content, and the strategies behind effective advertising. Whether you're a seasoned digital marketer or just dipping your toes into the vast ocean of social media, this episode offers invaluable insights that can transform your approach and elevate your digital game.

Chapters:

  • 00:00:00 - Kickstarting the Social Media Strategy Deep Dive
  • 00:02:15 - Stories vs. Reels: Deciphering Best Practices for Paid Campaigns
  • 00:06:03 - Harnessing the Power of Newsfeed Ads: Unlocking Creativity and Engagement


Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



]]>Dive deep into the ever-evolving world of social media as we explore the nuances between stories, reels, and newsfeed ads. Laura and Lisa shed light on the power of vertical videos, the art of crafting compelling content, and the strategies behind effective advertising. Whether you're a seasoned digital marketer or just dipping your toes into the vast ocean of social media, this episode offers invaluable insights that can transform your approach and elevate your digital game.

Chapters:

  • 00:00:00 - Kickstarting the Social Media Strategy Deep Dive
  • 00:02:15 - Stories vs. Reels: Deciphering Best Practices for Paid Campaigns
  • 00:06:03 - Harnessing the Power of Newsfeed Ads: Unlocking Creativity and Engagement


Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



]]>c79577cc-ff41-42ba-98cc-dc066e50e2a1Mon, 11 Dec 2023 09:00:00 -080006:53falsefullThe Profitable Side of Every Online ClickThe Profitable Side of Every Online ClickLaura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advertising to the secrets of SEM and SEO, this episode offers a comprehensive guide to mastering the digital ad space. Tune in to uncover the strategies that can propel your brand to the forefront of the digital landscape.

Chapters:

  • 00:00:00 - Introduction to Mastering Online Advertising Strategies
  • 00:02:13 - Decoding Paid Search: Unlocking Maximum ROI
  • 00:04:56 - Integrating Paid Search into Comprehensive Campaigns
  • 00:07:39 - The Symbiotic Relationship: Paid Search Meets Brand Awareness


Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>Laura and Lisa dig deep into the intricate world of online advertising, exploring the nuances of brand awareness, paid search, and the often misunderstood realm of ad attribution. Our discussion unravels the misconceptions surrounding how audiences discover brands online and the true value of a click. From the challenges of industry-specific advertising to the secrets of SEM and SEO, this episode offers a comprehensive guide to mastering the digital ad space. Tune in to uncover the strategies that can propel your brand to the forefront of the digital landscape.

Chapters:

  • 00:00:00 - Introduction to Mastering Online Advertising Strategies
  • 00:02:13 - Decoding Paid Search: Unlocking Maximum ROI
  • 00:04:56 - Integrating Paid Search into Comprehensive Campaigns
  • 00:07:39 - The Symbiotic Relationship: Paid Search Meets Brand Awareness


Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>3aa9d1e2-2a55-4182-ac02-154b9b0c2734Mon, 27 Nov 2023 00:00:00 -080009:21falsefullAI & Authenticity: Striking a Balance in the Digital DialogueAI & Authenticity: Striking a Balance in the Digital DialogueDive into a riveting conversation between Lisa and Laura as they unravel the intricate web of artificial intelligence, machine learning, and the enigmatic ChatGPT. From the nuanced world of AI advertising, exploring the subtle distinctions between seemingly similar data segments, to personal algorithm-taming tales from TikTok, this episode is a journey through the digital landscape that shapes our online experiences. Lisa and Laura navigate through the complexities and curiosities of AI, offering a candid peek into the world where data, user experience, and ethical considerations collide. Engage with them as they explore the unseen, yet ever-present, influence of algorithms in our digital interactions, and ponder upon the balance between technology and authentic communication.

Chapters:

  • 00:00:00 Navigating the Obscure: Relying on Mysterious Algorithms for Audience Targeting in Marketing
  • 00:02:51 Decoding Preferences: Harnessing the Power of AI to Predict User Desires
  • 00:05:28 Leveraging Anonymous Data: Advantages Over ChatGPT in Marketing Strategies
  • 00:08:07 Conquering the TikTok Algorithm: Balancing Cats, Baking, and Content Preferences
  • 00:09:25 ChatGPT’s Quirks: Discussing Its Tendency Towards Verbose and Inefficient Communication
  • 00:10:02 Evaluating ChatGPT: A Critique on its Less-than-Ideal Suitability for Crafting Dating Profiles

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>Dive into a riveting conversation between Lisa and Laura as they unravel the intricate web of artificial intelligence, machine learning, and the enigmatic ChatGPT. From the nuanced world of AI advertising, exploring the subtle distinctions between seemingly similar data segments, to personal algorithm-taming tales from TikTok, this episode is a journey through the digital landscape that shapes our online experiences. Lisa and Laura navigate through the complexities and curiosities of AI, offering a candid peek into the world where data, user experience, and ethical considerations collide. Engage with them as they explore the unseen, yet ever-present, influence of algorithms in our digital interactions, and ponder upon the balance between technology and authentic communication.

Chapters:

  • 00:00:00 Navigating the Obscure: Relying on Mysterious Algorithms for Audience Targeting in Marketing
  • 00:02:51 Decoding Preferences: Harnessing the Power of AI to Predict User Desires
  • 00:05:28 Leveraging Anonymous Data: Advantages Over ChatGPT in Marketing Strategies
  • 00:08:07 Conquering the TikTok Algorithm: Balancing Cats, Baking, and Content Preferences
  • 00:09:25 ChatGPT’s Quirks: Discussing Its Tendency Towards Verbose and Inefficient Communication
  • 00:10:02 Evaluating ChatGPT: A Critique on its Less-than-Ideal Suitability for Crafting Dating Profiles

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>cae948c8-4e29-4b96-99ca-2f4546a04c3eWed, 18 Oct 2023 09:00:00 -080010:57falsefullUnveiling the Secrets of Effective BillboardsUnveiling the Secrets of Effective BillboardsWe are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboards influence our decisions. Whether it's an upcoming movie, a new exhibit at MoPOP, or a brand's tagline, discover how billboards play a pivotal role in shaping our consumer journey.

Chapters:

  • 00:00:00 - Introduction: The Modern Power of Billboards in Marketing
  • 00:01:58 - Integrating Billboards with Digital: The Seamless Link to Paid Search
  • 00:03:02 - Designing Effective Billboards: The Art of Simplicity and Clear Messaging
  • 00:06:07 - Measuring Impact: Techniques to Track Billboard and TV Ad Performance
  • 00:07:11 - Data Dive: Analyzing the Reach of National vs. Local TV Ads through Google Analytics

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>We are diving deep into the world of billboards and their undeniable impact on modern marketing. From the eye-catching designs that make us turn our heads to the strategic pairing with SEM, billboards are more than just large advertisements. We discuss the intricacies of visual messaging, the art of capturing attention, and the subtle ways billboards influence our decisions. Whether it's an upcoming movie, a new exhibit at MoPOP, or a brand's tagline, discover how billboards play a pivotal role in shaping our consumer journey.

Chapters:

  • 00:00:00 - Introduction: The Modern Power of Billboards in Marketing
  • 00:01:58 - Integrating Billboards with Digital: The Seamless Link to Paid Search
  • 00:03:02 - Designing Effective Billboards: The Art of Simplicity and Clear Messaging
  • 00:06:07 - Measuring Impact: Techniques to Track Billboard and TV Ad Performance
  • 00:07:11 - Data Dive: Analyzing the Reach of National vs. Local TV Ads through Google Analytics

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

]]>a8c0f7eb-8c17-433e-b702-9ac935502193Mon, 16 Oct 2023 09:00:00 -080008:09falsefullThe RFP Conundrum: How Specific Should You Be?The RFP Conundrum: How Specific Should You Be?Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, they highlight the significance of targeting the right audience. This episode is a must-listen for anyone looking to gain insights into the ever-evolving world of media strategy.

Chapters:

  • 00:00:00 - Introduction: The Art of Crafting Effective Media Campaigns
  • 00:01:51 - Navigating Paid Social Campaigns: Addressing Concerns and Utilizing Internal Capabilities
  • 00:03:07 - Clarifying RFPs: The Importance of Specificity and Clear Communication
  • 00:07:06 - Targeting Mastery: Volkswagen Bug's Lesson on Audience-Centric Strategy

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

]]>Laura and Lisa delve deep into the intricacies of media campaigns, emphasizing the importance of collaboration and understanding internal capabilities. They discuss the challenges of running paid social campaigns, the nuances of addressing audience concerns, and the pitfalls of not being specific in RFPs. Using the Volkswagen Bug as a case study, they highlight the significance of targeting the right audience. This episode is a must-listen for anyone looking to gain insights into the ever-evolving world of media strategy.

Chapters:

  • 00:00:00 - Introduction: The Art of Crafting Effective Media Campaigns
  • 00:01:51 - Navigating Paid Social Campaigns: Addressing Concerns and Utilizing Internal Capabilities
  • 00:03:07 - Clarifying RFPs: The Importance of Specificity and Clear Communication
  • 00:07:06 - Targeting Mastery: Volkswagen Bug's Lesson on Audience-Centric Strategy

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

]]>0b26f609-2032-4cb1-b982-4ec971840034Wed, 11 Oct 2023 00:00:00 -080010:24falsefullPixels, PII, HIPAA… and Identity Theft?Pixels, PII, HIPAA… and Identity Theft?Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potential pitfalls of HIPAA violations to the debate on tracking versus retargeting pixels, this episode offers a comprehensive look at the digital footprints we leave behind and the challenges of safeguarding our online identities.

Chapters:

  • 00:00:00 - Navigating Data Privacy: The Landscape of Tracking Pixels in Healthcare
  • 00:02:04 - Behind the Pixels: Ensuring Anonymity in Data Collection
  • 00:04:17 - Triangulated Pixel Data: Balancing Healthcare Insights and Personal Privacy
  • 00:08:31 - Debunked: Separating Myths from Reality about Tracking in Healthcare Sector

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!


]]>Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potential pitfalls of HIPAA violations to the debate on tracking versus retargeting pixels, this episode offers a comprehensive look at the digital footprints we leave behind and the challenges of safeguarding our online identities.

Chapters:

  • 00:00:00 - Navigating Data Privacy: The Landscape of Tracking Pixels in Healthcare
  • 00:02:04 - Behind the Pixels: Ensuring Anonymity in Data Collection
  • 00:04:17 - Triangulated Pixel Data: Balancing Healthcare Insights and Personal Privacy
  • 00:08:31 - Debunked: Separating Myths from Reality about Tracking in Healthcare Sector

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!


]]>f9227edc-995d-4fb3-89b0-3bbfff744f89Mon, 25 Sep 2023 14:00:00 -080010:42falsefullMaking the Most of Video in Your Media StrategyMaking the Most of Video in Your Media StrategyLisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from simple stills. As they navigate the intricacies of video production, they offer insights into its effectiveness, urging brands to embrace this dynamic medium.

Chapters:

  • 00:00:00 - Dive into the World of Video Marketing: The Modern Game Changer
  • 00:02:30 - Harnessing Video's Potential: Boosting Engagement and Click-Through Rates
  • 00:04:06 - Decoding Video Efficacy: Do Videos Influence Impulse Purchases?
  • 00:06:06 - The Intricacies of Video Production: The Importance of Efficient Editing
  • 00:07:27 - Making the Case for Video: The ROI of Rich Media Content

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!


]]>Lisa and Laura delve into the transformative power of video in the realm of marketing and advertising. They shed light on the challenges brands face in producing video content, emphasizing its unparalleled impact on audience engagement. While acknowledging the hurdles, both experts underscore the undeniable benefits of video, even when created from simple stills. As they navigate the intricacies of video production, they offer insights into its effectiveness, urging brands to embrace this dynamic medium.

Chapters:

  • 00:00:00 - Dive into the World of Video Marketing: The Modern Game Changer
  • 00:02:30 - Harnessing Video's Potential: Boosting Engagement and Click-Through Rates
  • 00:04:06 - Decoding Video Efficacy: Do Videos Influence Impulse Purchases?
  • 00:06:06 - The Intricacies of Video Production: The Importance of Efficient Editing
  • 00:07:27 - Making the Case for Video: The ROI of Rich Media Content

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!


]]>1bf5f273-4f23-4fb5-bc03-682fd513de4bMon, 18 Sep 2023 09:00:00 -080008:07falsefullMetrics to Mastery: Unveiling the Media LandscapeMetrics to Mastery: Unveiling the Media LandscapeLaura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a deep dive into the world of media, offering listeners a unique perspective on the balance between expertise and entrepreneurship.

Chapters:

  • 00:00:00 - Dive into the World of Paid Media: Laura's Entrepreneurial Journey
  • 00:04:45 - From Media Expert to Agency Owner: Tapping into Existing Relationships
  • 00:07:06 - The Evolution of Media Buying: Adapting to the Digital Landscape
  • 00:10:11 - Setting the Stage: Blueprint for Agency Growth and Future Aspirations

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!

]]>Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a deep dive into the world of media, offering listeners a unique perspective on the balance between expertise and entrepreneurship.

Chapters:

  • 00:00:00 - Dive into the World of Paid Media: Laura's Entrepreneurial Journey
  • 00:04:45 - From Media Expert to Agency Owner: Tapping into Existing Relationships
  • 00:07:06 - The Evolution of Media Buying: Adapting to the Digital Landscape
  • 00:10:11 - Setting the Stage: Blueprint for Agency Growth and Future Aspirations

Links and Resources:




Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!

]]>01017c35-d6ed-4925-8ffc-57d705918c25Mon, 11 Sep 2023 08:35:00 -080013:08falsefull