My guest is Elise Armitage, an OG content creator and travel and lifestyle influencer who has been in this industry for 14 years. She left a career in branding and events at Google to run her blog What The Fab full time, and about a year ago launched What The Fab Media — a wedding and event content creation business based in Napa Valley.

Elise came into this conversation feeling something I think a lot of you will recognize: she was stretched thin, generating real momentum, full of ideas about what else she could be doing — more platforms, a blog, Pinterest, a new lead magnet, an agency model — and yet something still wasn't quite clicking the way she wanted it to.

What we uncovered together is that Elise didn't have a marketing problem. She had a conversion and connection problem. The leads were coming in. What wasn't happening was the kind of nurturing, follow-up, and human touchpoints that actually close a high-ticket, high-trust sale. And when you're talking about being present at someone's wedding — arguably the most emotionally significant day of their lives — that's about as high-touch as it gets.

We also got into something that comes up a lot with business owners who are genuinely talented at what they do: she was selling the service when she should have been selling herself. Her eye, her point of view, her 14 years of experience, her personality — those are what people are actually paying for. The clients who booked her fastest already knew that intuitively. The work is making sure everyone else feels it too.

Here's what you'll get from tuning in:

1. Why feeling scattered and stretched thin is often a signal that you're in "add more" mode when what you actually need is to optimize what's already working
2. How to tell the difference between a marketing problem and a conversion problem — and why that distinction completely changes where you put your energy
3. What it looks like when your lead magnet is attracting the wrong person at the wrong stage, and how to think about building something that meets people where they actually are
4. Why high-touch, human follow-up is non-negotiable in a high-ticket service business — and how to build it into your process without it feeling like chasing
5. How to stop selling your service category and start selling you — your gifts, your perspective, the thing that genuinely cannot be replicated
6. A conversation about platform strategy and where searchable platforms fit into a lead generation ecosystem

Elise walked away from this conversation with something I think you'll feel too — not a longer to-do list, but a clearer lens. The question she came in asking was what should I be doing that I'm not doing? And the answer, as it so often is, had nothing to do with doing more.

Connect with Elise

Instagram: @wtfab and @wtfabmedia

Websites: https://www.whatthefab.com and https://weddings.whatthefab.com/

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✨ Save your seat for How to Sell Coaching Anytime, Anywhere (And Actually Love Doing It!): A free 3-day event for coaches, teachers and experts who want to turn conversations into clients, make confident offers, and convert from the stage — without funnels, scripts, or feeling salesy.

💚 1:1 Coaching & Mastermind

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🌟 Passionate & Prosperous Academy

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📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

One of the things I started this show to do — and what I pride myself on — was to always come in here and tell the truth. To share the real deal of what it's like to grow a business, fulfill your purpose, make things happen, build the life you want, and most importantly — get to do the work you are meant to be doing in the world and get paid for it. I have always been here for the creatives, the coaches, the transformation junkies, the personal growth people — the ones who GET it.

In this episode I'm bringing you up to date on what I've been working on, where I'm headed, and how I'm doing it. I have always been someone who values investing in working with people, experts, getting coached — AND I have had the experience many times that other people's opinions aren't always the right ones for me. As I am in a process of evolving in what I want to be doing and how I want to be showing up, I've been having a lot of conversations — and here's the good news: at my core, I am still here for what I have always been here for. Transformation. It hasn't changed.

Tune in as I walk you through a recent epiphany I had after working with an expert on keynote speaking and core messaging — and how I was reminded of something I have taught on this show and to my clients more times than I can count: you can't be for everyone, and that's okay. I'm doubling down on what I know I am here to do and sticking with my intuition. But I'm also pulling back the curtain on the discomfort and growing pains we inevitably go through every single time we are ready to uplevel — in our businesses, our lives — and what it actually takes to do it.

In this episode, I'm talking about:

1. What it really means when you start feeling restless, plateaued, or like something needs to shift — and why it's actually the invitation you've been waiting for
2. Why all growth is uncomfortable — and how to stop making that mean something is wrong
3. The experience I had working with an outside expert that sent me into a total tailspin of self-doubt — and how I found my way back to myself and what I know to be true
4. Why evolving does NOT mean burning it all down — and why staying true to the heart of what you do is everything
5. What it looks like to trust yourself when someone else doesn't get what you do — and how that moment can actually make you more grounded in your purpose than ever
6. Why personal growth and transformation aren't woo — they are the most real, tangible, legitimate work there is
7. What transformation really is, why we as human beings are uniquely wired for it, and why I am doubling down on that message no matter what

If you are a coach, teacher, or service-based business owner who knows they are meant for more and is ready to stop making that feeling wrong — this episode is going to hit. The discomfort you feel when you are growing is not a red flag. That's the work. And you are exactly where you are supposed to be.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode, I'm joined by my friend Jessie Kwak — author, ghostwriter, and story coach — who came to this conversation at what I'd call a true pivot moment in her business. Jessie had built a successful ghostwriting practice, one that grew almost entirely through reputation and referrals, and yet something needed to change. The work she was doing could only scale so far, and she was ready to figure out what came next. She just didn't know which path to take — and that not-knowing was starting to feel like something was wrong with her. (Spoiler: nothing was wrong with her.)

What unfolded was one of those sessions where things start to click, one by one. We got into her business model, her natural gifts, and the real difference between being confused about your next move and being bad at what you do. By the end, Jessie went from feeling like she was standing in a field full of unclear game trails to having one obvious path forward. If you've ever been at that exact crossroads — good at your work, ready for more, but genuinely unsure how to make the leap — this one is going to land.

In this episode:

1. Why confusion about your next business move has nothing to do with whether you're actually good at what you do — and why collapsing those two things together makes everything harder
2. The "one sun" business model concept and why everything in your business needs to revolve around one clear center offer
3. Why narrowing down to a specific niche isn't limiting — and why the fear that your audience is "too small" is usually the thing keeping you stuck
4. Why starting one-to-one — even when you're dreaming of a group program — is actually the move that sets you up for long-term success
5. How to build your offer around what your client actually needs to get results, and then charge accordingly — instead of building it around how little access you want to give
6. What boundaries in business actually mean, and how knowing your own needs shapes your offers in ways that work for everyone

When Jessie came into this conversation, she was standing at a crossroads that so many of us know well — good at the work, ready for the next chapter, but genuinely unsure which direction to walk. By the time we wrapped, the path was clear. That's what coaching can do. And if anything in this episode cracked something open for you too, I hope you'll let us know.

You can connect with Jessie on Instagram and at www.story-rebel.com.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Full disclosure — I was prompted to make this episode after seeing a well-known business coach declare his “brand new groundbreaking framework” that was going to be a game changer for coaches everywhere. And when it turned out to basically be "human connection," I wanted to cry. Because human connection is what I have been preaching and teaching for years. So naturally, I had to get on the mic and talk about it!

In this episode I'm going back to my roots and talking about how being an actor, a yoga teacher, and a coach all have key things in common — they all have to do with human connection and even more so, human transformation. And that's really the heart of what I want you to understand: transformation isn't just what happens when someone becomes your client. It's what has to happen throughout the entire sales process. The way someone decides to invest in working with you, the moment they say yes, the trust they build with you before they ever hand over a dollar — all of that is transformation. And it only happens through real human connection.

I'm making the full case for why that is your single biggest business advantage right now, getting specific about what genuinely high-touch looks like behind the scenes during a launch, and talking about the long game — why the person who didn't say yes at your last launch isn't a lost cause, why consistent human follow-up is where real revenue lives, and why treating your business like a series of transactions instead of a series of relationships is the thing that's actually killing results.

In this episode, I talk about:

1. Why live launching and high-ticket offers are far from dead — and what's actually driving results for the businesses that are thriving right now
2. Why transformation doesn't begin when someone becomes your client — it begins the moment they enter your world
3. What genuinely high-touch looks like behind the scenes during a launch — and what I'm doing every single day while one is unfolding
4. Why the person who didn't say yes at your last event or launch isn't gone — and how to stay in relationship with them until they're ready
5. The long game of human follow-up and why it's where real revenue lives
6. The crucial difference between cold outreach and warm human connection — and why one builds a business while the other doesn't

If you're a coach, teacher, or service-based business owner who has been second-guessing your model because of all the noise out there, this episode is your permission slip to stop listening to it — and your roadmap for doubling down on what actually works.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

That's exactly why I wanted to bring Terri Trespicio on the show.

Terri is someone I spotted from across a room before I ever officially met her — days before the pandemic, at a Luminary event in New York City — and I was instantly obsessed. If you don't know Terri yet, she's the author of Unfollow Your Passion, her TEDx Talk has been viewed over 8 million times, and she is one of the most compelling, funny, and genuinely wise people I know when it comes to helping people find and use their voice. Years of persistence (and a few missed Instagram DMs) later, we're actual friends. And this conversation did not disappoint.

Here's what I want you to really hear before you press play: the reason you think you can't write? It's not the truth. It's conditioning. And Terri explains it in a way that I think is going to genuinely change how you see yourself.

We got into why writing feels so hard for so many of us, and why it has almost nothing to do with whether you're "a writer." We talked about the inner critic, what's really going on when you stare at a blank page, and the sneaky ways we try to outsource the one thing we actually can't. We also got into AI, templates, and what it really means to show up consistently for your audience in a way that actually sounds like you.

If you've been avoiding the blank page or struggling to find your voice in your business, this one is going to feel like a deep exhale.

Listen to this episode to find out:

1. What's really behind your resistance to writing (it's not what you think)
2. Why outsourcing your writing might be costing you more than it's saving you
3. The mindset shift that makes content creation feel less like a grind
4. What Terri means when she says creativity is weather — not lightning
5. How to use AI without losing your voice in the process
6. Why templates might actually be working against you

📖 Book rec from this episode: Writing Down the Bones by Natalie Goldberg

About Terri Trespicio

Terri is the author of Unfollow Your Passion: How to Create a Life That Matters to You and her TEDx Talk, "Stop Searching for Your Passion," has been viewed more than 8 million times. She's the founder of New Rules Studio, a live virtual, critic-free writing program for people who have something to say and aren't sure where to start. You can connect with Terri on LinkedIn and Instagram.

Thank you so much for listening! I'll be in your headphones again next week. Sending you all the love. 💛

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

This is a real-time coaching session episode. Zhara came in knowing her numbers, believing in her offer, and ready to raise her rates — so why couldn't she do it? What we uncovered in this conversation is something I think a lot of you are going to recognize in yourselves.

If you've ever done all the right things to justify a higher price and still felt frozen when it came time to say the number — this episode is for you.

In this episode, we discuss:

1. What's really going on when you know your value but still can't say the price
2. The brain habit that makes us cap our own rates before our clients ever get the chance to
3. Why the identity shift you think you need might not be what's actually missing
4. What you need to believe about yourself, your clients, and the world to charge more
5. How to refine your messaging when you're calling in a more growth-driven, mission-led client
6. Why the first time you say a higher number is the hardest — and what changes after you do

Follow Zhara on Instagram and Threads @zeetheobm and on YouTube at Zhara-Marie.

Download Zhara's free Home Run Systems guide here.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Yes, I teach strategy in the bootcamp. You need a niche, a clear offer, a content plan, and the ability to have conversations that convert. That stuff matters. But what I know after years of doing this work — and what I'd be completely remiss not to tell you — is that strategy alone will never be enough. You need two operating systems running simultaneously: the operating system of your business and your own inner operating system as a human being.

And here's the truth: your inner OS is the one that actually determines your success.

So in this episode, I'm breaking down the five essential qualities your inner operating system must be running on — and I promise at least one of them will completely reframe how you've been thinking about your own success. Like, did you know that confidence isn't actually something you can build directly? It's a byproduct of something else entirely. Or that the urgency you feel about growing your business might be the exact thing that's sabotaging it?

These aren't mindset buzzwords. Think of them as muscles — things you can build, strengthen, and upgrade with intentional, daily practice. And the beautiful (and tricky) part? You can only develop them by taking action. You have to build the plane while you're flying it.

Key Takeaways

1. Business success requires two operating systems: your business strategy AND your inner OS as a human being
2. There are 5 inner OS essentials — and they're not what you think (tune in to find out!)
3. Confidence is a byproduct of something else entirely — you can't shortcut it
4. Urgency fueled by scarcity will sabotage your growth before you even get started
5. These qualities are muscles — they need support, coaching, and daily practice to strengthen
6. You don't work on your inner OS before taking action — you develop it by taking action

This is the work that never really ends — and honestly, that's the beauty of it. Every new level you reach is just an invitation to upgrade again. So wherever you are right now, know that the inner work and the outer work are happening at the same time, and that is exactly as it should be. You've got this. Now go listen.

Work With Stacey

🌐 Website & Free Resources: staceybrassrussell.com — head to the Resources page for free goodies

📬 Join Stacey's Email List to stay in the loop on upcoming programs and events

🎓 Passionate & Prosperous Academy — Stacey's signature coaching program combining business strategy with inner operating system work. Enrollment open now — reach out to learn more!

📅 Live Event — Mark Your Calendar: Passionate & Prosperous Live is returning to New York City on October 16th & 17th. It sold out last year. Start planning now — tickets going on sale soon!

🎙️ Loving the podcast? Please leave a review on Apple Podcasts or Spotify — it's one of the most powerful ways to help more people find this show.

Edward took the original 1910 prosperity classic, The Science of Getting Rich by Wallace D. Wattles, and created a 40-day guided journal designed to help readers actively apply its principles. Instead of simply reading about wealth, gratitude, faith, and creative thinking, this journal turns those ideas into a structured daily practice.

Our conversation centers on identity and wealth — and why mindset and belief systems must come before strategy. We talk about the difference between passive manifestation and aligned action, and why visualization without follow-through isn’t enough. Edward shares the neuroscience behind journaling and how consistent reflection can help rewire the brain, increase clarity, and shift long-held patterns around money.

In this episode, we discuss:

1. How Edward transformed a classic prosperity text into a practical, action-oriented journal
2. Why identity and belief shape your ability to create wealth
3. The difference between passive manifestation and aligned action
4. The neuroscience behind journaling and brain rewiring
5. Gratitude as a foundation for abundance
6. Creative mindset vs. competitive mindset
7. Why repetition and structure (like a 40-day practice) support real transformation
8. Strengthening your relationship to money without shame or guilt

If you’re building a business, leading clients, or working to strengthen your own relationship with money, this episode offers a grounded framework for thinking about prosperity differently. Wealth, as we discuss it here, isn’t about quick fixes. It’s about becoming the kind of person who can create, hold, and act from abundance over time.

Check out The Science of Getting Rich Journal AND a special bonus course when you purchase here using code STACEY.

Follow Edward on Instagram here.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m joined by my friend, Pia Silva, founder of No BS Mastery, longtime business strategist, and author of Badass Your Brand, with a new book, Scale Solo, coming out soon.

Pia has spent more than 15 years helping consultants, coaches, and boutique agencies build highly profitable businesses with small or no teams. She’s coached hundreds of business owners, and what she teaches is refreshingly clear, grounded, and practical.

In our conversation, we dig into what it actually means to scale as an expert-led business — not the internet version of scaling, but the real decisions behind offers, pricing, confidence, and business models that create sustainable growth.

We talk about how to build a business that works because it’s designed intentionally — not because you’re chasing trends, adding complexity, or following someone else’s definition of success.

Pia and I both share some behind-the-scenes of our businesses – what it feels like when we’re going through an evolution and period of growth, how we’ve made certain decisions and choices around our offers and what we’re creating and the reality of how our businesses often reflect the seasons of our lives.

If you’re a service-based business owner who wants to grow with clarity, confidence, and ease, this episode is for you.

In This Episode, We Talk About:

1. What most people get wrong about scaling service-based businesses
2. How to design a business model that works with a small or no team
3. Why selling outcomes changes both your confidence and your revenue
4. The role decisive action plays in building authority
5. How looking at the right numbers can simplify everything

Pia’s upcoming book, Scale Solo, breaks down her approach to building a profitable, streamlined business — one that prioritizes expertise, simplicity, and sustainability.

After you listen, consider this:

What would scaling look like if it were designed around your expertise instead of someone else’s rules?

Follow Pia on Instagram and listen to the No BS Mastery Podcast. You can also check out Pia’s upcoming book Scale Solo.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this conversation, I’m breaking down the foundational truth that changes everything in your coaching or service-based business: you can’t sell what you can’t name.

And I know that sounds basic.

But I’m telling you, after talking to business owners every single day, this is the pattern I see over and over again: people think they need better messaging, more leads, a stronger launch, or “visibility.”

Meanwhile they can’t clearly answer one question:

What are you selling?

I also share how my background teaching yoga shaped the way I understand offers: one class doesn’t change your life, but a practice does. And your business needs to be positioned the same way.

If you’ve been feeling stuck, fuzzy, or like your business should be working better than it is, listen to this episode. It will help you stop spinning and start selling what you’re actually here to do.

Because your next level isn’t hiding in another funnel.

It’s hiding in the question you’ve been avoiding.

In This Episode, I Talk About:

1. Why revenue doesn’t feel “easy” when you’re unclear on what you’re actually selling
2. The difference between selling a modality vs. selling a transformation
3. How most coaches and business owners are misdiagnosing their “problem”
4. Why people won’t invest time, energy, or money if they can’t picture the outcome they’re buying
5. Why specificity isn’t a “niche trap”
6. What “profitable” actually means in terms of business models
7. How values-driven businesses can lead right now, creating spaces of love, safety, and belonging when people need it most.

If you’ve ever found yourself asking “why does making money feel so hard right now?”, pop your earbuds in and give this one a listen.

And if you want help getting clear on it, come join me inside the Profitable Coaching Business Bootcamp (week of February 9). Replays are available, but if you can come live, do it.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

If you work with human beings (coaches, teachers, healers, creatives, experts, facilitators, consultants… this means you), you must understand how people actually make decisions, learn, change, and say yes to transformation.

This episode is all about why coaching and teaching skills aren’t just for delivery — they’re the foundation of attraction, sales, and results.

I’m breaking down what’s really happening inside the human brain and nervous system when someone is considering change, investing money, or committing to a new outcome — and why no script, funnel, or “perfect messaging” can replace true coaching mastery.

We talk about why objections aren’t something to “handle,” why information alone doesn’t create transformation, and why being great at what you do isn’t enough if you don’t know how to help people actually move.

This conversation was inspired by real conversations with clients and colleagues, and what I’m seeing across the coaching and online business space right now — especially in a market where trust, discernment, and results matter more than ever.

If you want to build a business that feels ethical, sustainable, and genuinely effective — where people don’t just buy, but actually change — this episode is for you.

In this episode, we explore:

1. Why understanding human behavior is essential if you sell transformation
2. How resistance and objections actually work (and why scripts don’t)
3. The difference between learning information and creating real outcomes
4. Why coaching and teaching skills impact attraction, sales, and delivery
5. How people decide to invest — and what they really need to feel safe saying yes
6. Why “being good at marketing” isn’t enough if you can’t deliver results
7. How embodied expertise builds trust faster than tactics ever will

This episode is an invitation to raise the bar — not just in how you market or sell, but in how you serve, lead, and create change.

Because businesses that last aren’t built on hacks.

They’re built on skill, integrity, and knowing what your clients really need to get the results, outcomes and change they are looking for.

If you want to learn more about what it takes to have a profitable coaching business, make sure to sign up for the free Profitable Coaching Business Bootcamp here. We start Feb 9th!

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Michael came into the session wanting clarity around three things:

where to focus his limited time and energy while working a full-time job, how to talk about his work without sounding “coachy,” and what it really looks like to embody being a coach — not turn it on and off depending on the room.

What unfolded was a layered, honest coaching conversation where we got to the heart of what Michael actually does, who he’s uniquely positioned to help, and why his lived experience gives him what I call an unfair advantage — even if he hasn’t fully been using it yet.

You’ll hear Michael have real-time breakthroughs around his messaging, his ideal client, and why people are already drawn to him — not because of his certifications, but because of who he is, how he lives, and the life he’s actively creating.

We also talk about why clients don’t hire coaches because of polished language or perfect positioning — they hire us because they see us being, doing, or having something they want for themselves. And why sharing your story, your evolution, and your perspective isn’t optional if you want your work to land.

In this episode, we cover:

1. Why it’s important to know what outcomes and results your clients are really looking for (and not just what you think they want)
2. How to stop hiding behind “coach language” and start speaking in a way that calls in your ideal clients
3. How to leverage your unfair advantage — and why it’s a key to knowing your niche
4. What it really means to embody your work instead of trying to switch it on for marketing
5. Why people are drawn to coaches who are visibly living what they teach
6. How specificity (not being vague or universal) makes your message more powerful
7. Making intentional choices about visibility and connection when you don’t have unlimited time

This episode is a powerful reminder that business growth isn’t driven by finding the perfect script, niche sentence, or marketing formula. They’re built by developing your skills, taking action before you feel “ready,” and letting your lived experience lead the way.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

But, for so many people, managing time (and the lack of it) is incredibly stressful.

If you’ve been telling yourself that you’re behind, that you lost momentum, or that something went wrong because you slowed down- this episode is for you.

Today, I’m diving into one of the most common (and quietly destructive) patterns I see with entrepreneurs: turning time into proof that something is wrong with us.

We replay the past, obsess about the future, and label ourselves “stuck” when we don’t know what to do next. And all the while, time itself stays exactly the same.

In this episode, I break down why “I’m stuck” almost always just means “I don’t know what I should be doing,” how rest and pleasure get mislabeled as procrastination, and why you are the one who decided how long things are supposed to take in the first place.

I also share personal examples from taking time off, to nourishing myself with art and beauty, to very real moments of procrastination and the questions I use to interrupt the spiral when I start questioning my pace, my progress, or myself.

If you’ve been using time as a weapon against yourself, this episode will help you put it down.

In This Episode, I Talk About:

1. Why our brains struggle to stay in the present moment
2. How entrepreneurs make up timelines and then punish themselves for them
3. The difference between changing pace and losing momentum
4. Why not knowing what to do doesn’t mean you’re stuck
5. Time, energy, and money as our three core resources
6. How rest, pleasure, and beauty actually support sustainable success
7. Three powerful questions to reset your relationship with time

A reframe I want you to sit with: what if you’re always right on time?

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Yes, we talk about email marketing — why your email list still matters, why emails don’t have to be boring or “salesy,” and how selling to your list can feel normal, relational, and very human. But I also wanted to give Laura the space to really share how she built her Passionate & Prosperous life and business.

We get the inside scoop on Laura’s business evolution: what it was like in the early days of the online business space, figuring things out as she went, creating offers by listening closely to what people were responding to, and building a business by taking action, trusting her instincts, and being unapologetically herself.

We also talk a lot about writing and storytelling and Laura shares her perspective on finding your voice, showing the journey as it unfolds, and why your emails (and content overall) get to sound like a real person wrote them. Frequency, consistency, trust, connection — it’s all part of the same ecosystem.

If you care about building a business around what you’re actually good at, creating opportunities instead of waiting for permission, and leaning into relationships as a growth strategy, you’ll get a lot out of this one.

In this episode, we talk about:

1. Laura’s business evolution and what it really looked like to build as she went
2. The early days of online business (and learning by doing)
3. Why email lists are still one of the most valuable assets you have
4. Selling to your email list without making it weird
5. Storytelling, voice, and being unapologetically yourself in your writing
6. How consistency and frequency build familiarity and trust
7. Creating offers by paying attention to real audience response

In classic Passionate & Prosperous style, this episode is a reminder that there’s no formula for building a great business — it’s built by showing up, experimenting, trusting and being willing to take action before you know “how” it’s all going to turn out!

Join Laura in NYC for her Bingeworthy Live Writing Retreat March 22 and 23, 2026!

You can also connect with Laura through her website and on Instagram.

Get Full Show Notes, Event Sign Ups and More Information Here.

🔗 Ways to Work With Stacey & Free Resources

💚 1:1 Coaching & Mastermind

Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.

🌟 Passionate & Prosperous Academy

Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.

📈 Free Resource: High-Converting Event Playbook

Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).

💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer

Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.

🧘 Passionate & Prosperous Manifestation Toolkit ($47)

An exclusive toolkit featuring a 52-card affirmation deck and a guided journal with custom prompts to help you align, manifest, and take intentional action.

Even if you’re someone who “hates New Year’s”, the reality is that the end of the year offers us a real opportunity to reflect and make some empowered decisions about what we’d like to focus on and create in the year ahead and I’m sharing with you some of my favorite ways to get clear, intentional and pretty excited about what’s next!

In true Stacey-style, I’m bringing the practical, down-to-earth real talk with a sprinkle of woo and magic — because creating the life and business you want takes both. We’re talking about all the things - manifesting, intention, mindset, vision and of course the most important ingredient - action.

In this episode I’m walking you through my personal process for closing out the year, including the questions I come back to every year to reflect, recalibrate, and reconnect with what I want next and how this can be the perfect way to come up with your “word” for the year.

In this episode:

1. How to choose your word for the year and why it is such a powerful tool if you use it wisely
2. My favorite end-of-year reflection questions
3. What manifesting really is and how to approach it as a strategic practice
4. How intention, mindset, energy, and action work together
5. Connecting with your future self and your vision for the year ahead
6. Closing out the year with clarity, momentum, and excitement

By the end of this episode, you’ll be anchored in your word for the year, clear on how you want to manifest, and feeling full of possibility, purpose, and momentum as you head into 2026. Because this next year? It gets to be really good.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Amber and I dig into scrappy entrepreneurship, high-touch containers, and designing offers that honor both your clients’ transformation and the actual life you want to be living. She shares candidly about her journey from traditional online business models into something more intimate, sustainable, and values-aligned, and we unpack what it looks like to scale what matters most instead of chasing every version of “more.”

We also explore multidimensionality in your brand—letting all of who you are come through in your work—and how that impacts congruence, magnetism, money, and the way clients experience you.

In this episode, we talk about:

• What a right-sized, human-centric business looks like in real life (beyond the buzzwords)
• Why high-touch, intimate containers can be more sustainable and satisfying than large, low-touch programs
• The realities behind “scaling,” low-ticket launches, memberships, and volume-based models—and what most people don’t see behind the scenes
• How Amber thinks about scaling what matters most: her clients’ outcomes, her creativity, her time, and her energy
• How both of our backgrounds (Broadway and yoga studios for me, early scrappy entrepreneurship and big launches for Amber) shaped the way we think about business, money, and impact
• Letting yourself be the heart of the business instead of trying to disappear behind systems, funnels, or “passive” everything
• Multidimensionality in a personal brand—bringing your creativity, quirks, and other passions into your work instead of keeping everything compartmentalized
• Why the work of helping clients make money and grow their businesses goes far beyond strategy and into identity, mindset, and who you’re willing to be as the leader of your business

If you’ve been craving real talk about business models, “scaling,” sustainability, and building something that actually feels like you, this conversation will feel like a deep exhale and a powerful reminder that you’re allowed to build a right-sized business that scales what matters most to you.

Connect with Amber on Instagram at @amberlilyestrom, listen to her podcast Homeward, and check out her poetry collection little big beautiful things and her program ELEVATE.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I break down what “content” really is for a transformational, service-based business—not just posts on social media, not just a reel here and there—and why, going into 2026, you’re going to need content that is deeper, more intentional, and more aligned with your genius than ever before. We look at content as the foundation of your marketing, business strategy, and client attraction, and get honest about the kind of content you actually need if you want to grow a sustainable, prosperous coaching business.

I also talk about the difference between paying for leads with ads and building your business through organic visibility, and why—even if you love the idea of “using other people’s audiences”—you still need your own thought leadership, frameworks, and offers to stand on.

You’ll hear me connect this to my Yellow Brick Road client attraction system (ATTRACT–SERVE–CONVERT) and to my Genius Edge framework, because at the end of the day, everything from your offers to your workshops, talks, podcast, and live events is content. If you want 2026 to be different from 2025 in terms of revenue, reach, and impact, you’re going to have to create different content to get you there.

In this episode, we explore:

• The difference between paid lead generation (ads) and organic visibility—and what that actually looks like in a coaching / service-based business
• Why reels and social media posts alone are not a content or client attraction strategy, especially if you sell higher-ticket, high-touch services
• How to think about offers as content, and why your offer needs to be a sexy, transformational journey (not just a list of sessions or modules)
• The role of high-value, longer-form content—talks, workshops, masterclasses, podcasts, live events—in building authority, trust, and real relationships with your ideal clients
• How your content strategy supports my Yellow Brick Road framework (ATTRACT–SERVE–CONVERT) at every step of your client pathway, from first touch to “yes”
• A simple reverse-engineering process to look at what you want in 2026 (income, visibility, lifestyle, impact) and identify the content you’ll need to create to make it possible
• Why 2026 will require you to “up-level” both your content game and your delivery skills—and how this connects to Your Genius Edge and my upcoming Serve & Deliver program

This episode is here to help you see your business through the lens of content: your offers, your message, your visibility, your thought leadership, your live experiences, and the way you invite people into your world. If you’re dreaming bigger for 2026, this conversation will help you get honest about what you’ll need to create—and how to start mapping that out now.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode, I’m coaching Caryn Bothman, a midlife coach and founder of Midlife Mama Co., who supports women navigating the transitions of midlife, empty nests, aging parents, and the “where did I go?” feeling that so many women have at this stage. Caryn is passionate about women’s empowerment, personal development, and creating community through workshops, retreats, and in-person connection, but like many newer entrepreneurs, she’s feeling the tension between all the things she could do and what will actually build a sustainable coaching business.

We dig into where to focus first, how to think strategically about one-on-one coaching vs. group programs and workshops, and what it really takes to attract clients when you don’t have a big audience yet. We talk about audience growth, list-building, lead magnets, email marketing, social media, and personal outreach, and why repetition in your messaging is not only allowed, it’s required.

If you’ve ever wondered, “Should I be doing more on social? A group program? A workshop? Where do clients even come from?” this conversation is going to feel like sitting in on a private business and marketing strategy session for your own coaching practice.

In this coaching session, we dive into:

• How to reverse engineer your business by starting with what you actually want (income, lifestyle, and how you like to work) and building your offer strategy from there
• Why it’s usually smarter to focus on one-on-one coaching first before launching group programs, memberships, and paid workshops
• The real role of workshops, talks, and live events in a profitable coaching business (and why they often work best as visibility + client attraction tools more than primary revenue streams)
• How to think about audience growth, lead magnets, and email list growth so you have people to invite into your offers
• Why only a small percentage of your social media followers ever see your posts—and what that means about being “redundant” with your content, invitations, and calls to action
• The power of personal outreach, DM voice notes, and actual conversations in signing clients (instead of hoping a post, funnel, or sales page does all the work)
• How to structure discovery calls, follow-ups, and intentional communication so you’re not accidentally coaching for free and then leaving people to talk themselves out of getting support

If you’re a coach or service-based entrepreneur in the earlier stages of your business—especially if you love the idea of in-person workshops, retreats, and community experiences—this episode will help you see the order of operations that actually creates a steady, prosperous coaching business.

You’ll also hear us talk about what it looks like to build your “yellow brick road” of offers and touchpoints over time, so that everything you do—social media, email, workshops, personal outreach, and discovery calls—works together to attract, nurture, and convert the right clients in a grounded, human way.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I started this show during the pandemic, at a moment when everything in the world felt uncertain and unstable. And as I reflect back on these four years—through all the shifts in the industry, the economy, technology, visibility, marketing, and our personal lives—what stands out the most is how the core principles I believed on day one have remained completely true today.

The ideas I’ve always taught about service, connection, leadership, visibility, mastery, and the long game of building a meaningful business have not changed. They aren’t tied to trends or algorithms. They are timeless foundations of sustainable, prosperous entrepreneurship—the kind that holds steady no matter what’s happening in the world around us. These philosophies are as relevant now, heading into 2026, as they were when this show began in 2020.

To honor this milestone, I’m sharing 10 things I still believe deeply about business and service—concepts that have shaped this show from the beginning, supported my clients across every stage of growth, and continue to guide what it looks like to build a business that lasts. These aren’t tied to strategies or seasons; they’re the perspectives and principles that actually matter when you’re creating a sustainable, human-centered business that thrives through change.

In this milestone episode, we explore:

• The enduring principles of transformational entrepreneurship that remain constant even as the world shifts
• What continues to matter most in service, visibility, connection, relationship-building, and client attraction
• How to stay grounded, focused, and resilient within a fast-moving, often noisy online landscape
• Why foundational philosophies always outlast tactics, trends, and algorithm-driven strategies
• How these 10 things have guided the show from its beginnings during the pandemic through every stage of evolution
• The mindset, energy, and leadership needed for long-term sustainability, growth, and prosperity
• What it really means to build a business anchored in mastery, purpose, values, and human transformation

Episode 200 is both a celebration of how far we’ve come and a reaffirmation of the deeper principles behind building a Passionate & Prosperous business. These ideas have carried this show—and this community—through four years of change, and they continue to point us toward what’s possible now, in 2026, and for many years to come.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Join me as I share the insights I've gained from years of experience, both in my own business and in guiding countless entrepreneurs. These aren't just "nice-to-haves" - they're the backbone of creating a business with real staying power.

In "5 Essential Things You Should Be Doing Right Now In Your Business” we're diving into what no one's telling you about creating true longevity in your entrepreneurial journey. Whether you're just starting out or looking to solidify your existing business, this episode will give you a fresh perspective on what really matters for long-term success.

Tune in to discover:

✨ The often-ignored practice that keeps you grounded in your expertise

✨ Why building your email list should start from day one

✨ The underestimated power of being in the right community

✨ How visual identity contributes to long-term brand recognition

✨ Why face-to-face connections still matter in a digital world

✨ How these practices contribute to a business that stands the test of time

✨ Why these elements are crucial for sustainable growth, not just quick wins

✨ Real examples of how I've implemented these practices in my own business

✨ And so much more!

By the end of this episode, you'll have a clear understanding of what it truly takes to build a business that doesn't just survive, but thrives for years to come. Because here's the truth: sustainable success isn't about the latest trend - it's about laying a foundation that supports you for the long haul.

So grab your notebook, get ready for some honest insights, and let's dive into the practices that will set your business up for lasting success!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

This week’s episode of Passionate & Prosperous is about the part of entrepreneurship that doesn’t get talked about enough—the space after the big thing. The launch, the event, the win. The part where you stop, breathe, and let yourself feel what you created before rushing into what’s next.

Because when you give yourself time to celebrate and integrate your accomplishments, you’re not losing momentum—you’re actually building it. Reflection and celebration are how you leverage your results into confidence, creativity, and sustainable business growth.

In this episode, I’m sharing my reflections from this year’s event and what it taught me about:

• Why basking and celebrating are essential to long-term success
• How to reframe stress as evidence of expansion rather than something to fix
• The importance of creating space for recovery, reflection, and integration in business
• Why celebration and self-care are both leadership and growth strategies
• How to build a business model that honors your energy, not just your ambition

Whether you’ve just come off a big launch, hosted an event, or reached a personal milestone, this episode will remind you that integration is momentum—and that every accomplishment deserves to be received, celebrated, and remembered.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

This week on Passionate & Prosperous, I’m talking with my dear friend and creative powerhouse Sarah Ashman — brand strategist, creative director, and founder of Public Persona Studio.

Sarah has spent over two decades helping coaches, creatives, and entrepreneurs shape brands that are both stunning on the outside and deeply aligned on the inside. And in this conversation, we go way beyond logos and color palettes. We’re talking about energetic branding — how your energy, confidence, and alignment impact everything from your messaging to your client attraction to the way your business grows.

We dig into what happens when your business starts to evolve and you feel that inner nudge to shift, realign, or even question everything you’ve built so far. Because here’s the truth: you don’t have to burn it all down to evolve — you just have to let yourself grow.

You’ll hear us talk about:

• What energetic branding really means — and how your energy impacts every part of your business
• How to recognize imposter syndrome as a sign you’ve outgrown an old version of your brand
• Why alignment between your inner and outer expression is the key to authentic client attraction
• The difference between reinvention and realignment — and why you don’t have to burn it all down to evolve
• What to do when your business stops feeling like “you” (and how to reconnect with your purpose and confidence)
• The importance of self-enrollment — and why your first sale is always to yourself
• How AI tools can actually help you articulate your ideas more clearly and bring your energy to life

We also talk about the importance of regular self-reflection and energy management in business — because your outer success always reflects your inner alignment.

Whether you’re early in your coaching or creative business or leading an established brand, this conversation is going to help you reconnect with your truth, your purpose, and the magnetic energy behind your work.

If something feels off in your business or brand, grab Sarah’s free self-assessment guide to get clear on your best next steps.

You can also connect with Sarah on Instagram.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

This episode was inspired by (who else?) Taylor Swift. When The Life of a Showgirl dropped last week, my feed exploded with reviews—some glowing, some downright vicious. And as I was sipping my coffee and scrolling through the noise, I found myself thinking a lot about what it means to show up, be visible, and share your work when you know not everyone’s going to like it.

Because here’s the truth: they won’t.

I’ve been dealing with critics since I was ten years old—starting on Broadway, where a single bad review could close a show. Then later as a yoga teacher and studio owner, reading someone’s nasty Yelp post about my class being “too alignment-based.” And now as a business and life coach, I see it every day: brilliant entrepreneurs holding themselves back because they’re scared of what someone might think.

In this episode, I’m sharing:

• Why the fear of judgment and rejection keeps so many entrepreneurs from growing their business
• What Taylor Swift and Billy Joel can teach us about resilience, artistry, and creative longevity
• The difference between constructive critique and destructive criticism—and why most haters aren’t qualified to judge your work
• How to build the mindset and self-trust that keep you grounded and confident in your business
• Why you can’t and shouldn’t be for everyone—and how niching down actually gives you more freedom and fulfillment

The more passionate you are about your work, the scarier it can feel to put it out there. But this is me reminding you that your business will grow faster when you stop trying to please everyone and focus on the people who are truly for you.

If you’ve ever struggled with visibility, rejection, or the fear of being judged, this episode will help you take a deep breath, stay in your lane, and keep showing up for the clients and community who get it.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this week’s episode of Passionate & Prosperous, I’m talking with my friend Kristin Lawton—the marketing mixologist behind District Brand Bar and a sponsor of Passionate & Prosperous LIVE!—about what it really means to build a brand that’s 100% YOU (without flashy gimmicks or cookie-cutter formulas).

Kristin has 20+ years in brand strategy and marketing, and she’s the creator of the Signature Brand Dossier. She blends creativity, clarity, and a dash of AI to help solopreneurs and small business owners craft brands that are unforgettable.

You’ll hear us get real about:

• Why “brand” no longer just means logos, fonts and colors—and what it actually is in 2025 for coaches and experts.
• How to weave your lived experience, passions, and quirks into your business so you naturally stand out.
• Why values, trust, and customer experience are part of your brand (and how misalignment erodes credibility fast).
• How Kristin uses AI + her proprietary process to uncover your “signature brand” so marketing feels authentic, empowering, and human.
• The truth about social media and “being private in public”—and why sharing glimpses of your real life builds connection.
• Why creating unique, authentic offers and engaging with your audience is the key to building a strong community.

Kristin also shares the story behind District Brand Bar, her “brand cocktail” approach, and the choose-your-own-adventure email experience she built so you can start exploring your own signature style. We dive into how branding intersects with trust, authenticity, and delivering on your promises—because your brand isn’t just what people see on the outside, it’s the experience they have with you every step of the way.

Curious what your signature brand marketing style is? Take the quiz to answer 10 fun questions and discover your unique cocktail persona. Plus, receive instant tips on how to market your brand more effectively based on your personal style!

You can also connect with Kristin on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this week’s episode of Passionate & Prosperous, I’m joined by Carey Peters—six-time founder, multi-million-dollar business builder, and co-founder of the Health Coach Institute—for a deep dive into the realities of coaching, entrepreneurship, and the mindset shifts that new (and experienced) coaches need to succeed.

Carey shares openly about the fears and doubts she faced early on, and gives us a glimpse into how she didn’t begin as the master coach who would go on to certify thousands of health and life coaches—but built her confidence, expertise, and businesses step by step. Together, we dig into the real journey—because building confidence in your coaching, your business, and yourself doesn’t happen overnight. It happens in the mess.

We talk about:

✨ Why information isn’t transformation—and what actually makes coaching valuable

✨ The visibility fears every coach faces (yes, even seasoned performers)

✨ Why niche is non-negotiable (and why it evolves over time)

✨ The messy but necessary “testing” phase of business growth

✨ The difference between investing in your skills vs. investing in your business

✨ How to know when resistance is fear—and when it’s misalignment

✨ Why conversations—not funnels—are still the foundation of a thriving coaching business

✨ The six things Carey believes every coach must master to succeed now and in the future

This episode is part encouragement, part reality check, and part masterclass in what it really takes to grow a coaching business that lasts.

If you’ve ever thought, “Am I cut out for this?” or worried you’re somehow behind, you need this episode. It’s going to remind you that you’re not broken, you’re not late, and you’re not alone. You’re simply in the process of building the confidence and resilience that every successful coach before you has had to build, too.

You can connect with Carey on LinkedIn, Instagram and Facebook.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

From growing up in a trailer in rural Michigan to scaling creator businesses to millions in revenue, Darrell’s story is proof that success doesn’t come from fancy degrees or formulas—it comes from empathy, service, and the courage to follow your transformation.

In this raw and energizing conversation, we explore the foundations of coaching, entrepreneurship, and building human-centered businesses that actually last. We talk about the fears that stop people from making offers, the truth about niche and ideal clients, and why community is not just nice-to-have—it’s the container where transformation actually happens.

We dive into:

✨ Why your ideal clients are often just a younger version of you

✨ How to use your own transformation as the foundation for your business

✨ The reframe that makes selling a moral obligation instead of something to fear

✨ Why niche isn’t demographics—it’s the transition you help people navigate

✨ How to write a “love letter” to your ideal client that instantly clarifies your message

✨ The truth about offers: if you don’t love them, no one else will either

✨ Why selling, success, and failure are all neutral—and what that mindset shift unlocks

✨ The role of community in creating lasting transformation (and why you can’t do it alone)

✨ What it really means to build a business that’s aligned with service, authenticity, and people

This episode is an inspiring reminder that no matter what stage of business you’re in, it’s never about algorithms, vanity metrics, or trying to be “better.” It’s about empathy, connection, and being willing to serve.

If you’ve ever struggled with fear of selling, comparison, or “finding your niche,” this one’s going to light you up.

Interested in learning how to build a $1M community? Sign up for the free masterclass here.

Connect with Darrell on Instagram, LinkedIn and Facebook.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

👉 “I don’t know how to talk about what I do.”

👉 “I don’t want to sound salesy.”

👉 “I have no idea how to market myself.”

These are the exact things people told me when they signed up for The Profitable Coaching Business Bootcamp—and they’re not just random frustrations. They’re clues that you don’t have the clarity you need around your niche, your offer, or your messaging.

This episode is your wake-up call and your roadmap.

I’m breaking down what messaging really is (and what it’s not), why so many business owners are trying to market before they’re clear on the core foundations of their work, and how knowing your Signature Transformational System can change everything.

In this episode, I break down:

• The 3 core mindset + messaging blocks that keep you spinning your wheels
• Why struggling to “sell yourself” is almost always a clarity problem
• The essential difference between your niche, your offer, and your message
• How your Signature Transformational System helps you confidently show up and make offers
• Why messaging is not your offer—but depends on your offer to be effective
• How to stop overthinking, overexplaining, and avoiding visibility—and start selling with confidence

This is the episode that connects the dots between your passion, your genius, and your ability to grow a business that actually works.

Whether you’re brand new or evolving into your next level, you’ll walk away from this episode understanding what’s really been in your way—and what you need to focus on to move forward.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Marisa is also a featured guest on the expert panel at Passionate & Prosperous LIVE this October in NYC, and I couldn’t be more excited to share this conversation with you.

Together, we explore the real layers behind compelling copy, personal branding, and audience connection in today’s market—and how to evolve your voice and content in a way that truly reflects your Genius Edge.

In this episode, we discuss:

• The evolving role of AI in content creation—and how to use it without losing your unique voice
• Why specificity in your messaging is essential for connection, clarity, and conversion
• The difference between being a strong writer and being an effective marketer
• How repetition builds trust (and why most business owners stop short too soon)
• The power of summits, collaborations, and creating your own opportunities
• Why personal brand is more than “vibes”—and how to lead with real substance
• Building community through content and relationships—not just algorithms
• What it looks like to evolve your business and offers while staying rooted in your values
• 
  

This conversation is packed with honest insights about business growth, visibility, audience building, and how to create messaging that actually reflects your genius—especially during a time when your audience is more discerning and values-driven than ever.

Whether you’re refining your niche, reworking your offers, or wanting to say what you do with more clarity and impact—this episode is full of takeaways that will shift how you think and write.

Want to go deeper with Marisa’s magic?

You can register now for her free masterclass, Leave ’Em Wanting More, and learn how to create content that gets your audience excited to work with you.

👉 Click here to save your spot

You can connect with Marisa on Instagram and Facebook and in her Facebook Group, The Copy Chat.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Michael has an incredible gift for helping entrepreneurs package their brilliance into frameworks and messaging that spread—and in this episode, we dig into what it really takes to make your work referrable: easy to understand, easy to share, and uniquely yours.

We talk about:

✨ Why your past experiences and passions are the foundation of offers that stand out

✨ The concept of a “referrable brand” and how to make your work accessible, memorable, and influential

✨ The scientist, celebrity, and magician “triple threat” framework—and how to identify your natural superpower in marketing

✨ How to balance novelty with consistency (and why abandoning what works can stall your growth)

✨ Why content creation (yes, even daily emails!) can help manage creative overflow and sharpen your ideas

✨ Networking as relationship-building, not transaction—plus the role of reciprocity and “super connectors” in opening doors

✨ Why most entrepreneurs are asking the wrong questions on sales calls—and how curiosity changes everything

✨ How to move from “doing all the things” to creating focused offers people actually want to say yes to

✨ The importance of finding the right communities and being in the right rooms (and why in-person events speed everything up)

✨ Why it’s not just okay but essential that you’re not for everyone

This episode is a goldmine if you’ve ever struggled to explain what you do, package your genius into offers that resonate, or show up in ways that feel authentic and memorable. Michael’s frameworks make the intangible tangible—and his insights will change the way you think about marketing, branding, and connection.

And don’t forget—you can experience Michael live on stage at Passionate & Prosperous LIVE! this October in NYC, as part of our Creating From Your Genius panel.

Interested in knowing how referable your brand is? Check out Michael’s Referability Rater. 

Connect with Michael on LinkedIn and Facebook.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Megan’s journey from psychotherapist to business strategist to SaaS founder is an incredible story of vision, resilience, and trust. And in this episode, we pull back the curtain on the emotional, practical, and strategic realities of entrepreneurship—the things that often go unsaid, but every business owner needs to hear.

We talk about:

✨ Why numbers aren’t emotional (but we are) and how our personal histories shape our money stories

✨ Megan’s practice of “meeting with money” and how it builds clarity, confidence, and trust

✨ The difference between chasing cash flow and creating sustainable profit

✨ What it looks like to stabilize revenue with one great offer instead of constantly thinking you need something new or different

✨ Why audience quality is more important than quantity—and how to build with the people already in your ecosystem

✨ How to balance coaching and teaching when you’re designing programs that really work (and why program design always evolves)

✨ The role of risk tolerance, investment, and redefining what it means to “afford” growth in your business

✨ The emotional journey of being a female founder—grief, resilience, and the power of community and guidance

✨ Why treating your business as a separate entity creates freedom, sustainability, and better decision-making

✨ How “failure” is never wasted, and why every step in business is data and wisdom you can use

✨ The origin story of DreamMoney™, and the lessons Megan learned about trusting her bigger vision

This conversation is honest, raw, and full of wisdom for anyone navigating the complex layers of running a business that supports both your passion and your prosperity.

If you’ve ever wondered how to feel more confident with money, how to design programs that last, or how to trust yourself through the inevitable risks of entrepreneurship, you’re going to love this episode.

Want to know exactly how much your business needs to earn to unlock true sustainable cash flow? Find out here.

You can also connect with Megan and DreamMoney™ on Instagram.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this solo deep dive, I’m sharing the business strategy that has allowed me to grow a high-impact, profitable coaching business without a giant email list, a huge social media following, or endless hustle.

We’ll talk about why business strategy is never one-size-fits-all, why your next client is probably already in your ecosystem, and how to make smart, data-informed decisions based on your goals—not emotions, algorithms, or what everyone else is doing.

You’ll learn how to reverse engineer your revenue, focus on the right actions for your stage of business, and stop spinning your wheels chasing strategies you don’t even need yet.

We dive into:

✨ Why more followers or a bigger list isn’t the magic answer to making more money

✨ How to reverse engineer your financial goals so you know exactly what to work on

✨ Why nurturing your current audience can be more effective than finding new people

✨ The truth about high-ticket vs. low-ticket offers—and which is best for you right now

✨ The danger of making emotional business decisions instead of data-based ones

✨ How to know if your real issue is your offer, your audience, or your sales strategy

✨ Why activity doesn’t always equal productivity (and what to do instead)

✨ Customized coaching and strategy vs. cookie-cutter advice

✨ How to measure, adjust, and stay focused on the work that actually creates clients

If you’ve been chasing new followers, trying every marketing tactic you see online, or wondering why your business isn’t growing faster, this episode will help you simplify, focus, and make moves that get real results.

Because the only way to grow a business that’s sustainable, profitable, and aligned with your life is to know exactly why you’re doing what you’re doing… and how it leads directly to the clients and income you want.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this powerful conversation, I’m joined by my friend and email strategist Tarzan Kay for an honest and inspiring deep dive into what it means to run a business that reflects your values, your voice, and your current season of life.

While Tarzan is best known for teaching ethical, high-converting email marketing strategies, what makes her such a powerful leader and teacher is her willingness to share the real behind-the-scenes of what it takes to stay in alignment while growing a profitable business. We talk about what it looks like to move through grief, let go of old business identities, and come back to your creativity and aliveness—on your own terms.

This is a conversation about marketing with integrity, rebuilding from the heart, and redefining leadership in an online business landscape that often prioritizes performance over truth.

We talk about honoring your lineage, acknowledging your teachers, and weaving cultural awareness into your brand and content. We explore the shift from old models of leadership—the “guru on the pedestal” approach—to community-based, co-creative models of service that feel more inclusive, sustainable, and human.

We dive into:

✨ Why being fully yourself in your content is the real marketing strategy

✨ What happens when you start to outgrow your niche, your audience, or your identity

✨ The difference between scaling and deepening—and how to know what season you're in

✨ The power of consent-based marketing (and why it goes way beyond lead magnets)

✨ Why unsubscribes are a sign of alignment, not rejection

✨ The emotional and strategic layers of email marketing and community building

✨ How to develop your own unique framework that reflects your values and lived experience

✨ The connection between grief, clarity, and spiritual leadership

✨ Trust, self-trust, and the human element in coaching and communication

We also talk about the joy of creating from a place of wholeness, the role of support in your growth, and how reconnecting with creativity—whether through content, conversation, or song—can be a form of healing and power.

Whether you’re rethinking your messaging, rebuilding your business, or just trying to be braver and bolder in how you show up online, this episode will meet you where you are.

Not sure what emails to send to your brand-new subscribers? Get Tarzan’s welcome sequence copy kit that turns freebie-hunters and lurkers into long-term subscribers and repeat customers.

Want to connect further with Tarzan? You can find her on LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this solo episode, I’m sharing what I believe to be one of the most important conversations we can have about building a sustainable, soul-aligned, human-first business: the truth about slow growth.

Because here's the deal: you’re not a machine. You’re a whole person with a nervous system, a life, and responsibilities—and your business should honor that. And yet, the online business world can make it seem like if you're not hustling 24/7 or getting instant results, you're somehow failing.

That’s a lie—and a harmful one.

This episode is a powerful reminder that your success doesn’t have to come from burnout, urgency, or constant scrambling. In fact, when you slow down, honor your energy, and give yourself space to reflect, assess, and realign, you create a business (and life) that’s not only sustainable, but joyful and impactful.

We talk about:

✨ The mindset shift that allows for steady, sustainable growth

✨ Why urgency, hustle, and burnout are terrible business strategies

✨ How your physical, emotional, and mental well-being are your business strategy

✨ What it really looks like to scale with intention and structure

✨ The dangers of making decisions from emotion instead of data

✨ Why hustling isn’t going to get you there faster (and may actually slow you down)

✨ What it means to run a values-driven, service-based business rooted in trust and alignment

✨ How to grow your business without sacrificing your health, relationships, or joy

If you’ve been feeling pressure to “get there already,” this episode will help you breathe, ground, and reconnect with the kind of business you actually want to build.

Because fast doesn’t always mean better—and slow doesn’t mean you’re behind.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.

We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.

We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.

Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.

Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.

In this episode, we talk about:

• What SEO actually is (and why coaches and service providers should care)
• How to make your website more visible, searchable, and trustworthy
• Why updating your website regularly makes a difference (hello, “freshness factor”)
• The role your blog, podcast, and opt-in pages play in your visibility strategy
• Why being discoverable online starts with using the right words (not cute titles)
• How Google decides who to trust—and what you can do to boost your credibility
• The connection between content creation, reputation, and long-term visibility
• Why podcast guesting is one of the smartest things you can do for SEO (yep!)

Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.

You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Maybe you worried you weren’t experienced enough.

Or that everyone else had it more “together” than you.

Or that you’d come off too much… or not enough.

That’s imposter syndrome. That’s insecurity. And if you’re a coach, expert, or service-based business owner, these sneaky mindset patterns can quietly sabotage your visibility, income, and confidence—no matter how talented or qualified you are.

In this episode, I’m sharing how to move through imposter syndrome and step into what I call your I’m a Big Deal energy—because that’s what it takes to grow a coaching or service-based business that’s profitable, impactful, and aligned with your purpose.

This conversation was inspired by a retreat I just attended where I showed up as me—fully expressed, grounded, and in my power—and walked away with incredible opportunities. Not because I was faking it, but because I owned my Genius Edge and allowed myself to be seen.

Inside the episode, I share:

• How insecurity shows up in entrepreneurship (and why it’s not just a “newbie” thing)
• What it really looks like to lead with your confidence and clarity—without ego or performance
• Why your mindset and energy matter more than your business cards, website, or follower count
• How to prep yourself to show up powerfully at events, workshops, networking, and even online
• Why community, collaboration, and being in the room are essential for sustainable growth
• My favorite mindset practice for stepping into your “big deal” energy before you show up

This is a must-listen if you’re ready to stop playing small, start showing up fully, and finally own your place in the world as a coach, healer, or creative entrepreneur.

You don’t need to become someone else to grow your business.

You just need to claim the version of you that’s already ready.

And YES—we’re going to help you step into that version of yourself at Passionate & Prosperous LIVE: Your Genius Edge, happening October 17 & 18 in NYC.

This episode will show you why being seen matters—and how to start showing up as the leader you already are.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

✨ Actually taking the time to work ON your business, not just in it.

It’s so easy to stay caught in the loop of delivering, posting, reacting, and trying to keep up. But building a business you love—that reflects who you are, pays you well, and lets you make the impact you’re here to make—requires you to step back, take a breath, and look at the big picture.

Because your business? It’s not static.

It’s always evolving.

You’re always evolving.

And if you’re not giving yourself the time and space to reflect, vision, create, and adjust, you’ll stay stuck in busy mode, wondering why things aren’t flowing.

In this episode, I’m sharing:

• Why your business needs you to step back and do the deeper work
• What it really means to “work ON your business” and how to make time for it
• The role your money mindset plays in your evolution (and what to watch for)
• How to connect with your genius edge and create from that version of you
• What to do when your offer, message, or audience starts to feel off
• Why content, community, and creativity are at the heart of long-term success
• And how I think about growing, pivoting, and leading in my business

I’m also giving you a behind-the-scenes look at how I’ve been working ON my business lately—where I’m evolving, what I’m creating, and why I’m inviting you to come be in the room for what’s next.

Passionate & Prosperous LIVE: Your Genius Edge is happening October 17 & 18 in NYC—and this episode will give you a taste of the energy, clarity, and creativity we’ll be tapping into together.

If you’ve been feeling the nudge that something needs to shift—or you’re ready to reconnect with your purpose, passion, and power—this one’s for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Meet Cathy Fitzgerald—a newly certified coach with a rich, creative background as a yoga and dance studio founder, professional photographer, and longtime entrepreneur.

Cathy came into our session knowing her niche probably wasn’t clear or specific enough. She had a general idea that she wanted to work with midlife women—but like so many other coaches who say the same thing, she wasn’t sure what that really meant or how to stand out so she wasn’t really offering her services or talking about her coaching business much at all. She knew she needed to get her messaging dialed in so that she could start to market herself and attract ideal clients but felt stuck trying to figure out what that actually looked like.

So we got to work!

In this episode, you’ll hear us:

• Dig deep into what “midlife coaching” actually means—and uncover what makes Cathy’s perspective and gifts unique
• Identify key areas of her zone of genius that she wasn’t even thinking about bringing into her coaching
• Clarify who she really helps and what her people are seeking—so she can speak to them with confidence and resonance
• Explore how to bring her years of business experience, life wisdom, and creative energy into her next evolution as a coach
• Shift her entire mindset around what her niche is, how to talk about it, and how to build her business moving forward

What we ended up with was a completely new way for Cathy to think about her niche, her ideal clients, and the kind of coach she’s here to be.

This is one of those juicy, transformative coaching sessions that shows you how quickly things can change when you’re willing to go deeper and trust what’s already inside you.

If you’ve been circling around a vague niche, wondering how to bring all of YOU into your business, or craving permission to do things differently, this episode is going to light something up in you - guaranteed!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

We’re in a moment where everywhere you look, people are talking about rebranding, pivoting, burning it all down—and while I love a bold move, I think all this language can create unnecessary fear and pressure for so many of us.

Because here’s what I believe:

You’re not starting over.

You’re building on everything you’ve already created.

In this conversation, I share the personal stories and lessons that shaped how I think about evolution – not just in business, but in life. From losing my dad at 19, to creating and walking away from successful ventures, to making scary decisions in the name of alignment, I’ve never seen it as “starting from scratch.” It’s always been about taking what I’ve learned and created… and turning it into what’s next.

I talk about:

• Why the “reinvention” narrative can keep you stuck
• How to tell when it’s time to make a shift in your business
• What evolving your offers, message, or audience actually looks like
• How to deal with the fear of changing things up (especially when people are watching!)
• Why your creativity and growth are essential—not optional

This episode is for anyone feeling the call to make a change—but afraid of what it means. You’re not broken. You don’t have to burn it all down. You just might be ready to evolve.

Let’s talk about what that really means—and how to do it.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:

“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”

Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.

And that’s exactly where we dig in.

In this episode, you’ll hear us:

• Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)
• Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling results
• Talk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)
• Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right people
• Shift from “I hate marketing” to “I know exactly what to say”

You’ll also hear me walk Sophia through how to:

• Break out of the “referral-only” mindset and start creating direct visibility
• Talk about your coaching (and value!) in a way that resonates with your ideal clients
• Price your offer based on the transformation, not the number of sessions

This episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.

If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.

You can find Sophia on Instagram here.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.

In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.

Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.

I’m sharing this now because I just had a huge reminder of this myself.

While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.

So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.

In the episode, I walk you through:

• Why your ideal client is more than just their problem and desired outcome
• The 3 key layers that determine whether someone is actually the right fit for your work
• How I reconnected to my ideal client while planning a major live event
• Why trying to “get” the wrong people to want your offer is a waste of your genius
• The energetic mismatch that happens when you're creating from misalignment
• Why transformation-based businesses only thrive when they attract transformation-ready clients

This episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.

Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Julia joined me after participating in The Profitable Coaching Business Bootcamp and winning our “Get Coached on the Podcast” prize. She came into the session full of excitement — she had already created a thoughtful and structured signature coaching program… but there was one big problem:

She didn’t know how to talk about it in a way that would help someone understand why they would say yes to coaching vs. therapy.

We also discovered that she needed to get even more clear and specific about her niche, messaging about the outcomes of her offer — the specific transformation it provides, who it’s really for, and what outcomes they are really desiring for themselves!.

(And spoiler alert — that’s one of the most common places for brilliant, capable practitioners to get stuck.)

So in true Passionate & Prosperous style, we got to work.

In this coaching session, you’ll hear us unpack:

• Why “helping people with anxiety” is too vague when it comes to selling coaching (even if it’s your wheelhouse in therapy)
• Why “20- and 30-somethings who feel stuck” is not a niche — and how to get more specific
• What messaging actually is — and how it goes way beyond just describing your process
• The difference between selling a coaching program and selling the results it delivers
• How to figure out what your ideal clients are actually looking for so you can speak directly to them
• Why your framework means nothing if people don’t understand what your offer helps them achieve in real life

By the end of the session, Julia experienced a total breakthrough, shifting from someone who felt stuck trying to explain a coaching program to someone who could finally own the transformation she’s here to deliver. She walked away with crystal-clear messaging, a deeper understanding of what her ideal clients actually want, and the confidence to start showing up and selling her offer in a whole new way.

If you’ve ever felt like your offer makes sense in your head but doesn’t seem to land with your audience, or if you’ve been wondering why people aren’t saying yes, this episode will change the way you think about marketing your work.

You can connect with Julia on LinkedIn and Instagram.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Between launching and delivering my Profitable Coaching Business Bootcamp, hosting an in-person client retreat, and attending Selena Soo’s Rich Relationships Mastermind and book launch—all while fracturing my ankle halfway through the chaos—this was a stretch that touched every part of what it means to grow a Passionate & Prosperous business:

✨ Attracting clients

✨ Serving at the highest level

✨ Building relationships

✨ And saying yes to big, bold opportunities that align with your purpose

This is more than just a recap—it’s a real-life, in-motion snapshot of what it looks like when you're living your business. Because growth doesn’t come from staying behind your laptop. It comes from showing up, engaging with people, creating experiences, and letting your life and your work fuel each other.

In This Episode, I Share:

• What a real 3-week stretch looked like inside my thriving, busy life and business
• The full breakdown of what goes into an 8-day launch event
• Why creating a relationship-driven business requires getting out from behind your laptop (duh!)
• How to build momentum by actively connecting, creating, and saying YES
• Why just posting on social media is not a client-attracting growth strategy (and what to do instead
• How in-person experiences deepen trust, create content, and expand your impact
• How to use your gifts, skills and expertise to grow your business
• Why being “busy” is actually a sign of vibrancy when it’s built around purpose and service

This episode is a full-bodied look at what it takes to grow a Passionate & Prosperous business in real life, not just in your feed.

It’s for the business owner who’s ready to build through action, connection, service, and momentum.  Because this is the work—and it’s also the reward.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I’m joined by friend Beth Nydick, a visibility expert and media strategist who teaches entrepreneurs how to turn guest appearances into ROI-driving, client-attracting visibility. This isn’t just about being “honored to be on a show”—it’s about how you show up, what you say, and what you do before and after the interview that makes it profitable.

Whether you’re brand new to pitching or trying to make better use of past interviews, Beth and I break down exactly how to use podcast guesting to create trust, build your digital presence, and attract aligned, high-quality clients.

In This Episode, We Cover:

• Why podcast guesting is a top organic visibility + media strategy in 2025
• How to evaluate shows for reach, fit, and promotional alignment
• Why planning, positioning, and follow-up are essential to seeing ROI
• The role of your digital personality and how it connects to conversion
• How to turn podcast interviews into content, credibility, and offers
• The importance of audience engagement during and after your interview
• Why niche podcasts can lead to better results than chasing “big names”
• What makes a podcast pitch effective—and what to stop doing immediately
• How to overcome fear, imposter syndrome, and visibility blocks
• The power of storytelling, clarity, and confidence in interviews

If you’ve been treating podcast guesting like a visibility bonus instead of a business strategy—this episode will give you the mindset, structure, and actions to make every guest appearance work for your brand, audience, and revenue goals.

Beth Nydick is a visibility strategist, media coach, and creator of the Profitable Podcast Guest method. She’s appeared on national media, including The Drew Barrymore Show, The Tonight Show, and Sherri, and helps entrepreneurs turn their voice into visibility and visibility into revenue.

🎁 Grab Beth’s free checklist: How to Make 10K from Your Next Podcast Appearance

📲 DM MEDIA to @bethnydick on Instagram for a special visibility bonus!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Together, they explore why building and nurturing an email list is one of the most important long-term strategies for business growth, audience engagement, and client attraction—especially for coaches, service providers, and entrepreneurs with high-touch, relationship-based businesses.

The conversation covers how to grow your list with intention, how to sell through your emails without feeling salesy, and how to shift your mindset from chasing numbers to creating real connections that lead to conversions.

Allison also introduces the 7 buyer types every business owner should know—and explains why understanding how your audience makes purchasing decisions is the secret to writing effective, engaging email content.

In This Episode, We Cover:

• Why your email list is the most valuable audience you own
• How to grow your list with strategic visibility, partnerships, and lead generation
• The difference between automated systems and relational marketing (and how to use both)
• Why email engagement matters more than list size
• How to talk to the 7 different buyer types to improve conversions
• The role of permission-based pitching and invitations in sales
• Common mindset blocks around email marketing (and how to shift them)
• Why authenticity and consistency are key to long-term list success
• How to build trust through valuable, transformational emails

If you’ve been wondering how to grow, engage, and convert your email list in a way that feels aligned, sustainable, and high-touch, this episode will give you the clarity and strategy you need to make email your most powerful marketing tool.

Allison Hardy is an email funnel strategist who helps online coaches grow their businesses using authentic, relationship-centered marketing strategies. You can find her on Instagram and get her $80,000 email template here.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Laurie works with moms of teens navigating mental health challenges, and in this session, she bravely opens up about the struggle so many coaches face: knowing they’re here to help people, but not feeling confident in how to communicate their value or what they’re really offering.

Over the course of our coaching, you’ll hear her shift from uncertainty and vague language to clarity and conviction—not just in what she wants to say, but in who she is as a coach and business owner. Together, we unpack why “self-care” and “support” aren't enough to sell the transformation, and how to dig deeper into the outcomes her ideal clients are desperate for.

This is your chance to be a fly on the wall for a real coaching conversation—where we talk through the inner doubts, the messy middle, and the actual strategy behind building a business that works. You’ll get a front-row seat to what it’s like to be coached by me—raw, supportive, honest, and full of heart—and walk away with takeaways you can apply to your own message and offer right now.

In This Episode, You’ll Learn:

• Why “helping” and “supporting” isn’t the message—transformation is
• The shift from talking about tools (like self-care) to speaking about specific, real-life outcomes
• How Laurie moved from hesitation to clarity around what her coaching actually does
• What it looks like to own your lived experience as a core part of your messaging
• The power of starting with 1:1 coaching to build your confidence, voice, and process
• How to create an offer that reflects your purpose and gets clients results
• What it feels like to break through the doubt and finally believe in what you’re here to do

This episode is part marketing clarity, part emotional breakthrough, and part business-building inspiration. It’s honest, vulnerable, and packed with insights that will help you step into your own message—and share it like you mean it.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Messaging isn’t just a one-liner or tagline—it’s the foundation of how you communicate your value, mission, and expertise to the people you’re here to help. It’s what drives your content, fuels your marketing, and builds the kind of trust that leads to client attraction, audience engagement, and business growth.

In this episode, I’m breaking down exactly what messaging really is and how you can use it intentionally and strategically to magnetize the right people—not just clients, but also your wider community and audience. If you've ever felt unclear about what you're saying (or who you're saying it to), this one’s for you.

In This Episode, I Cover:

• Why messaging is the foundation of all successful coaching and service-based businesses
• The difference between clear messaging and just “posting content”
• The seven essential messaging styles I teach (and how to start using them today)
• How to communicate your mission, story, and client results to build connection and credibility
• Why storytelling, emotion, and values are key to building a magnetic brand
• How to speak to your audience’s real pain points and desires
• Why messaging is not just about visibility—but also conversion, retention, and trust
• How to create a messaging “bank” you can pull from for your content and copy
• What it really means to have a message you’re excited to share—again and again

This episode is for you if you want to stop spinning your wheels and start showing up like a leader—with clarity, confidence, and a message that actually lands.

Whether you’re writing emails, hosting workshops, making offers, or showing up on video, your messaging is your #1 business tool—and this episode will help you sharpen it.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this solo episode of Passionate & Prosperous, I’m sharing what it really means to have a profitable coaching business—and why profitability doesn’t necessarily mean more revenue, more clients, or more volume.

If you’re a coach, teacher, or service-based entrepreneur who wants to do transformational work and build deep relationships with your clients, then the strategies you see most people using—automated funnels, ads, passive products, high-volume launches—probably don’t work for you. And you’re not doing anything wrong.

I’m also sharing a real moment from my early business journey—when I joined a high-level mastermind and realized that the coach I had hired was teaching a strategy designed for a business model that simply didn’t fit the kind of coach I am. I didn’t want to scale through automation—I wanted to be in the room, serving people powerfully and building a business around connection, presence, and results.

This episode is your invitation to come back to the truth:

✨ You don’t need more to be profitable.

✨ You don’t need to grow someone else’s way.

✨ You just need to build a business that’s aligned with how you want to show up.

In This Episode, I Cover:

• Why spring is the perfect time to revisit and revitalize your business
• The real difference between revenue and profitability—and why volume isn’t the answer
• How to build a coaching business that reflects your unique genius and passion
• Why selling transformation requires a different business model and marketing strategy
• The role of retention, renewal, and referral in long-term success
• Why YOU are the lead magnet—and how to build trust and connection your way
• How to refocus on creating an offer and client experience that truly works

If you've been spinning your wheels chasing more—more content, more followers, more revenue—this episode is your reminder that more isn’t always better.

The most powerful, profitable coaching businesses are the ones built around passion, service, sustainability, and YOU.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Tracy’s journey is a masterclass in entrepreneurial transformation. From running a successful jewelry brand to shutting it down after the 2008 crash, navigating loss, launching a coaching business, writing a book, and helping thousands of creatives thrive—her story is one of resilience, vision, and self-trust.

Together, we explore what it means to evolve your identity as a business owner, reconnect with your natural gifts, and trust your intuition—especially when change feels scary or uncertain. If you’ve ever wondered whether it’s “too late” to try something new or if your next chapter might be even better than the last, this conversation is for you.

In This Episode, We Cover:

• Tracy’s story of creative evolution, legacy-building, and business reinvention
• Why personal loss and life transitions often spark the most powerful growth
• How to recognize when you’re being called into a new version of your business (and self)
• The power of creativity in entrepreneurship and problem-solving
• How to trust yourself and stop undervaluing the gifts that come naturally
• Why age, fear, and perfectionism are not valid reasons to hold back
• The importance of surrounding yourself with mentors, coaches, and community
• How to embrace discomfort, rewrite the rules, and create the business you actually want

Whether you’re navigating change, craving your next level, or reconnecting with your creative spark, this episode will remind you that transformation is always possible—and your next chapter might be your most aligned and impactful yet.

Tracy Matthews is the Chief Visionary Officer of Flourish & Thrive Academy, host of the Thrive by Design podcast, and author of The Desired Brand Effect. She helps creative entrepreneurs build businesses that blend artistry, purpose, and profit—on their own terms.

Learn more about Tracy: TracyMatthews.com/artofreinvention

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

If you want to grow your business, make more sales, and feel fulfilled by the work you’re doing, there’s one thing that has to be rock solid: your offer.

Not just the structure, the pricing, or the deliverables—but how you feel about it.

In this episode of Passionate & Prosperous, I’m talking about the emotional connection you have to your offer—why it matters, how it drives your results, and how your audience (and your clients!) can feel it when you’re not fully behind what you’re selling.

Because let’s be real: you can’t fake passion. And when you’re not excited, lit up, and fully aligned with your offer, that energy comes through in your content, your sales conversations, and the delivery of the offer itself.

Whether you're launching, enrolling, or selling your offer on repeat, this episode is an invitation to check in:

• Do you love your offer?
• Are you proud to talk about it?
• Does it reflect your passion, values, and the transformation you really want to create?

Because when your energy is off, your conversions usually are too.

In this episode, I’m sharing:

• Why being passionate about your offer is your most powerful sales strategy
• How to recognize when an offer is out of alignment—and what to do about it
• How your energy, delivery, and mindset affect conversions in a service-based business
• Why transformational businesses are built on authenticity and connection
• When and how to refresh your offer to reflect your growth and better serve your clients
• How your passion influences not just sales, but your clients’ experience and results

Your offer isn’t just a product—it’s an embodiment of your values, energy, and purpose. When your business model, messaging, and strategy align with your passion, everything gets easier—from content creation to conversion. This episode will help you realign, reconnect, and revitalize your coaching business with a high-converting, soul-aligned offer.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I’m sitting down with the incredible April Adams Pertuis, founder of Lightbeamers and a powerhouse in helping people step into visibility, own their voice, and use storytelling as a tool for growth. April has spent her career helping mission-driven entrepreneurs and business leaders harness the power of their stories to build trust, community, and ultimately, success.

So many people hesitate to put themselves out there—whether it’s on social media, in live workshops, or from the stage. The fear of judgment, imposter syndrome, and not knowing where to start often keep people from embracing storytelling as a vital piece of their business strategy. But the truth is, your story isn’t just important—it’s the key to attracting the right people and creating meaningful connections.

One of the biggest mistakes people make when it comes to storytelling is thinking they need some kind of dramatic, life-changing event to make it "worth sharing." But the reality is, your most powerful stories are often found in everyday moments. The way you communicate your journey, lessons, and expertise helps people see themselves in you—and that’s what builds trust and connection.

In this episode, we’re breaking down exactly how to use storytelling to stand out, attract opportunities, and grow your business. You’ll learn:

• Why storytelling is a must-have skill for visibility and business growth
• The biggest mistakes people make when trying to tell their story—and how to fix them
• How to find and shape the right story to share (even if you think you don’t have one)
• The different ways to use storytelling in content, speaking, and marketing
• How to overcome fears around visibility and imposter syndrome

Storytelling isn’t just about marketing—it’s a skill that takes practice, intention, and a willingness to show up as yourself. Whether you’re crafting a post, speaking on a podcast, or stepping onto a stage, owning your story is one of the most powerful things you can do to build credibility and create impact.

You can connect with April on Instagram.

Download your free guide to Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales. 

Mark Your Calendar!

📍 Passionate & Prosperous Live is happening October 17-18 in NYC! If you’re ready for two transformational days of business growth, marketing mastery, and relationship-building—get your ticket now!

Ready to step into your visibility and start using your story to create impact? Hit play now!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m breaking down why every coach, expert, and service provider needs to step into their creative power—not just in the traditional “artistic” sense, but in how you communicate, share your message, and create offers that attract the right clients.

Right now, we are living in what’s known as the Creator Economy, where visibility, impact, and success come from your ability to create content, messaging, and experiences that connect with your audience. Yet so many business owners hold themselves back by saying things like:

• “I’m not creative.”
• “I don’t know how to come up with content.”
• “I just want to do my work—I don’t want to be a marketer.”

But here’s the truth: If you want people to find you, trust you, and ultimately invest in your services, you have to create. Whether it’s messaging, offers, workshops, or free content, you need to turn your expertise into something tangible that your audience can experience.

Inside This Episode, You’ll Learn:

• Why every entrepreneur is part of the Creator Economy (whether you like it or not!)
• How to shift your mindset from “I’m not creative” to “I create valuable things every day”
• The biggest mistake coaches & service providers make when trying to market themselves
• How to create content & messaging that attracts and converts clients
• The role of storytelling and authenticity in making your work stand out
• Why being a creator doesn’t mean being on social media 24/7 (and what to focus on instead!)

If you’ve been feeling frustrated by content creation, marketing, or putting yourself out there—this episode will completely shift how you see your role as a business owner.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, we’re diving deep into one of the biggest mistakes I see coaches, experts, and service providers make when trying to attract and convert clients: focusing too much on teaching and not enough on facilitating transformation.

If you’ve ever struggled to:

🔥 Get people to say yes to your coaching, courses, or programs

🔥 Convert attendees from your free masterclass, workshop, or challenge into paying clients

🔥 Explain what you do in a way that makes people feel the value of your work

🔥 Move people from interested to invested without overloading them with information

Then this episode is a MUST-LISTEN.

Inside This Episode, You’ll Learn:

✨ The difference between transformation and information (and why most people get this wrong)

✨ Why information alone won’t convert clients—and what you need to do instead

✨ How to structure your masterclasses, webinars, and workshops so they actually lead to paying clients

✨ The psychology behind why people buy coaching, courses, and programs (hint: it’s NOT because of the number of modules or calls)

✨ The biggest messaging mistakes that are costing you sales

✨ How to create experiential content that allows potential clients to feel the impact of working with you

Whether you’re hosting live events, running launches, or having 1:1 sales conversations, this episode will change the way you think about marketing and selling your offers.

Tune in now to discover why transformation—not just information—is the secret to selling your offers with ease!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

As a coach, service provider, or expert, one of the biggest challenges you’ll face is managing expectations—both your own and your clients’. We’re constantly bombarded with messages about “fast results” and “instant breakthroughs,” but the reality? True transformation takes time.

🔥 Maybe you’ve been working hard to grow your coaching business, refine your messaging, or improve your skills, but you’re frustrated because it’s not happening fast enough.

🔥 Maybe you have coaching clients who feel stuck—who aren’t seeing results as quickly as they hoped, even though you know they’re doing the work.

🔥 Maybe you’re wondering if you’re doing something wrong as a coach—or if it’s even possible to create the success you want without burning out.

This episode is all about understanding the real process of coaching, client results, and long-term success—without the pressure of unrealistic timelines.

Inside This Episode, You’ll Learn:

✨ Why the timeline for coaching results is highly individual—and what really determines how fast (or slow) progress happens

✨ The biggest mistake coaches make when they expect instant success (for themselves or their clients)

✨ Why some coaching clients see results faster than others (and why it has nothing to do with talent or intelligence)

✨ How to support your clients when they feel stuck or discouraged

✨ The role of limiting beliefs, resistance, and emotional blocks in slowing down client progress

✨ How to reframe your expectations about success so you stop feeling like you’re “behind”

✨ The difference between a normal slow-but-steady process vs. a coaching red flag that something needs to shift

✨ Why balancing personal well-being and professional coaching goals is essential for long-term success

The Bigger Picture: Mastering the Art of Patience & Trust in Coaching

One of the most challenging parts of being a coach or service provider is holding space for uncertainty—trusting that even when your clients (or you) feel stuck, transformation is still happening beneath the surface.

Sometimes, results come fast. Other times, coaching growth happens in invisible ways before it ever shows up in tangible outcomes. The key is learning how to navigate the messy middle—to stay committed to the process even when progress isn’t obvious.

This episode will help you reframe your coaching approach and client expectations so you can:

✔ Support your clients through their ups and downs without feeling responsible for their pace of progress

✔ Stay committed to your own coaching business growth—even when the results aren’t happening as quickly as you’d like

✔ Build a coaching practice that’s rooted in long-term impact, not just quick wins

If you’ve ever felt frustrated by your own progress, your coaching clients’ results, or the unrealistic timelines you see everywhere in the online space, this conversation will shift your perspective and help you create more trust in the process.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m breaking down why live, experiential content is one of the most effective strategies for growing your business and how to start thinking about using it the right way. Because here’s the truth: most people approach live events the wrong way, and that’s why they don’t convert.

One of the biggest things I see people misunderstand is the difference between launching a one-to-many program (like a course or group offer) and selling 1:1 coaching—and how that affects the way you use live events. There’s a huge difference between what we mean by a live launch vs. hosting a high-converting workshop that leads directly to clients. If you’re unsure about how live events fit into your business model, this episode will help you get clear.

I’m sharing what I’ve learned from years of running successful live events—from my early days as a yoga teacher hosting workshops to now growing a thriving coaching business where live experiences are a key part of how I attract and enroll clients. You’ll hear why live events build trust and authority faster than anything else and why they are an essential piece of your business strategy—whether you’re brand new or scaling.

What You’ll Learn in This Episode:

✨ Why live workshops and masterclasses are the fastest way to attract paying clients

✨ The biggest mistakes entrepreneurs make when hosting events (and why they don’t lead to sales)

✨ The difference between live launching a group program vs. selling 1:1 coaching (and how that affects your strategy)

✨ Why experiential content is more powerful than just teaching information

✨ How live events allow potential clients to experience your coaching style before they invest

✨ The power of personal invitations and why they’re key to filling your events

✨ Why you don’t need a big audience to have a successful workshop or masterclass

✨ How your existing skills and background can shape the way you deliver live events

This episode isn’t about giving you a step-by-step event formula—it’s about helping you see why live events work, where people go wrong, and how to start using them effectively in your business.

Because if you’re struggling to convert in your business, I can almost guarantee that shifting to a live, experiential model is what’s missing.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this special coaching episode, I’m working with Melissa Abouchakra, a health and fitness coach, mom of four, and entrepreneur who’s been navigating the challenges of balancing business growth with family life. Melissa won this coaching session by participating in The Profitable Coaching Business Bootcamp, and we’re diving deep into the mindset shifts and business strategies she needs to create a sustainable, profitable, and aligned business.

Like so many coaches and service-based business owners, Melissa struggles with clarity, consistency, and confidence in her messaging and client attraction strategy. She’s also exploring the world of monetizing social media (especially TikTok), building a scalable business model, and how to focus on the right strategies instead of falling into the comparison trap.

Together, we uncover the real mindset blocks and practical shifts needed to build a business that works for her—without the overwhelm.

In This Coaching Session, We Cover:

✨ The tension between wanting more clients and fearing the time commitment of a growing business

✨ How to stop second-guessing your messaging and attract the right clients (not just any clients)

✨ The power of reverse engineering your goals to create a business model that truly works for you

✨ Why “shiny object syndrome” (constantly chasing new strategies) keeps you stuck—and what to do instead

✨ The truth about monetizing social media and whether it should be your primary strategy

✨ How to stay visible and market your business without feeling like you have to be “on” 24/7

✨ The role of emotional intelligence and self-trust in building long-term success

✨ Why outsourcing and delegation are essential for sustainable business growth

✨ How to create effective lead magnets and messaging that overcomes objections

Melissa, like so many coaches, has been caught in the cycle of questioning what’s working, comparing herself to others, and feeling like she’s constantly in marketing mode. But what if the secret isn’t doing more—but doing the right things in a way that actually works for you?

This episode is packed with insights, clarity, and practical coaching strategies that can help you stop spinning your wheels and start building a business that fits your life—without the burnout.

What You’ll Walk Away With:

✔ A fresh perspective on how to balance business growth with personal priorities

✔ A roadmap for simplifying your client attraction strategy without overcomplicating your marketing

✔ The confidence to own your message, refine your offer, and create demand for your services

✔ Clarity on how delegation and releasing non-serving commitments can free you to focus on what actually moves your business forward

✔ A reminder that you don’t have to do everything alone—support and strategy make all the difference

Mark Your Calendar!

🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.

If you’ve ever felt torn between wanting more and wondering if you can handle it, this episode is for you. Hit play now!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m joined by the incredible Veronica Romney, marketing expert, keynote speaker, and author of the newly released book, Identity Marketing. We’re diving into a conversation that will shift the way you think about marketing, messaging, and attracting the right clients for your transformational business.

So many coaches, service providers, and business owners feel disconnected from traditional marketing strategies—the scarcity-driven urgency, the pressure to “pitch slap” people into buying. If that doesn’t resonate with you, this episode is for you. Veronica shares a new way forward—one that’s not about pushing offers, but about creating identity-based messaging that invites people into transformation.

Traditional marketing methods often rely on urgency, scarcity, and pressure tactics that can feel off for transformational business owners. But what if marketing wasn’t about convincing people to buy, but instead about showing them who they can become? Veronica breaks down the psychology behind Identity Marketing—a powerful approach that focuses on crafting messaging that resonates deeply with your audience by reflecting their desires, values, and aspirations.

In This Episode, We Cover:

✨ The core concept of Identity Marketing and how it changes the way you attract clients

✨ Why people don’t just buy products or services—they buy who they want to become

✨ The psychology of identity and how to use it to create trust, resonance, and loyalty in your audience

✨ How your personal identity and story play a role in drawing in the right clients

✨ Why traditional marketing tactics often don’t work for transformational businesses

✨ The biggest mistakes entrepreneurs make when trying to attract ideal clients

✨ How to shift your messaging so that it speaks to who your audience is becoming, rather than what they’re lacking

Marketing should feel empowering, not manipulative. Instead of focusing on “pain points” and fear-based selling, Identity Marketing helps you create an emotional connection that builds trust and long-term relationships with your audience.

Your ideal clients are looking for someone who reflects who they aspire to be—and understanding how to speak to that can completely shift the way you approach visibility, messaging, and offers.

If you’ve ever felt like you should be marketing a certain way, but it doesn’t sit right with you, this episode will help you rethink everything. Marketing isn’t about gimmicks—it’s about creating real, lasting relationships with the people you are meant to serve.

Veronica’s insights on Identity Marketing will change how you approach everything from social media to sales calls, helping you create a values-driven business that attracts the right clients with ease. Whether you’re growing your personal brand, refining your messaging, or simply looking for a way to make marketing feel good, this conversation will inspire you to approach things differently.

Ready to transform your marketing and attract the right clients with authenticity? Hit play now!

If you want to connect with Veronica, you can find her on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this week’s episode of Passionate & Prosperous, I’m inviting you to take a deeper look at your relationship with connection and communication. Have you ever stopped to reflect on how your behaviors—what you say (or don’t say), how you interact, and how you respond to others—are shaping your business, your relationships, and your ability to create success?

As I come off the heels of my latest launch, I’ve been thinking about how communication is at the core of everything we do. It’s not just about having the “right words” or making polished offers—it’s about emotional intelligence, authenticity, and the courage to connect with others in a way that builds trust and opens doors, even when it’s uncomfortable.

This episode is a call to action: to step into a new level of awareness around how you engage with clients, colleagues, and your community, and to recognize the limiting beliefs or fears that may be holding you back. If you want to build a thriving business, strong relationships, and meaningful impact, it all starts with mastering communication.

In This Episode, You’ll Learn:

✨ Why communication is about so much more than just talking—it’s about building connection and trust

✨ How your communication habits reflect your approach to life and business

✨ The mindset shifts needed to overcome fears or limiting beliefs about communication

✨ How to cultivate emotional intelligence to engage more authentically and effectively

✨ Practical ways to elevate your communication and unlock greater opportunities for success

Effective communication isn’t just a skill—it’s a reflection of your emotional intelligence, self-awareness, and willingness to connect. When you improve how you communicate, you don’t just build stronger relationships—you create a foundation for business growth, personal fulfillment, and lasting impact.

If you’ve ever struggled to articulate your value, hesitated to make an offer, or felt uncomfortable in conversations, this episode will challenge you to reflect on your behaviors and start making intentional changes. Because how you show up in one area of your life is how you show up everywhere—and it’s time to start showing up in a way that aligns with your goals and vision.

Mark Your Calendar!

🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days to create the business and life of your dreams.

Ready to elevate your emotional intelligence and transform how you connect with others? Hit play now!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I’m joined by my good friend and business money coach Belinda Rosenblum, creator of the Cashflow CEO system, who specializes in helping female experts take control of their finances and grow their profits with confidence. Together, we dive into what it really takes to move beyond financial stress, demystify your business numbers, and design a business that supports the life you want.

Whether you’re stuck trading time for money, feeling overwhelmed by inconsistent revenue, or unsure how to prioritize your time and investments, this episode will give you the clarity, confidence, and tools to step into your role as a cashflow CEO.

What You’ll Learn in This Episode:

✨ How to move beyond the fear of finances and start tracking and managing your money with ease

✨ Why profitability isn’t just about revenue—and how to create a sustainable profit plan

✨ The importance of moving away from trading time for money and building high-ticket offers

✨ How to recognize when (and where) to invest in your business for growth

✨ Why your time is a fixed resource—but your ability to make money is unlimited

Key Takeaways:

✨ Shift from an “employee mindset” to a “CEO mindset” to scale your business sustainably

✨ The three pillars of building a profitable coaching or service-based business

✨ Why prioritizing profit over revenue is the secret to long-term success

✨ How to simplify your business finances and gain confidence in your numbers

✨ Belinda’s personal journey from financial overwhelm to becoming a “cashflow CEO”

This conversation isn’t just about numbers—it’s about creating a business that aligns with your values, supports your goals, and gives you the freedom and confidence to thrive.

Whether you’re just starting out or ready to take your business to the next level, this episode will help you demystify your finances, simplify your business, and build a foundation for long-term prosperity!

Get Belinda’s new “Pay Yourself Calculator” so you can finally start paying yourself better!

Connect with Belinda on Instagram, Facebook and LinkedIn.

And be sure to sign up for Belinda’s free masterclass so you can finally create the freedom to say YES to the life you’ve dreamed of!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m joined by my brilliant friend Mike Ganino—storytelling coach, keynote director, and all-around master of performance and presence—to explore how storytelling, performance, and mindset all come together to help you connect deeply with your audience and create meaningful impact.

Whether you’re stepping onto a stage, showing up on social media, or even just speaking to a small group, Mike’s expertise in presence and delivery will inspire you to rethink how you communicate and connect with your audience.

This conversation isn’t just about learning to tell stories; it’s about embracing who you are, overcoming fears of judgment, and finding your voice in a way that feels both authentic and powerful. We talk about the art of performance, how to use your voice to captivate, and the mindset shifts that can help you overcome insecurities and truly step into your message.

What You’ll Learn in This Episode:

✨ How to overcome the fear of judgment and find your unique voice

✨ The mindset shifts needed to embrace vulnerability and step into visibility

✨ Mike’s “Five Stage Languages” and how they elevate your communication, delivery, and confidence

✨ The art of performance: balancing authenticity with presence and theatricality

✨ Why your personal story (no matter how ordinary it feels) is enough to make an impact

This conversation is packed with practical tips and deep insights to help you rethink the way you show up, use your voice, and connect with your audience. If you’ve ever doubted your ability to “own the stage” or felt like your story wasn’t good enough, this episode will change the way you think about sharing your message.

Key Takeaways:

✨ Visibility isn’t about perfection—it’s about connection and authenticity

✨ The secrets to amplifying your natural strengths and using them to captivate any audience

✨ How to turn any platform (big or small) into a stage for your voice and ideas

✨ Why storytelling is the ultimate tool for building trust, credibility, and connection

This episode is packed with inspiration, actionable tips, and the kind of mindset shifts that will change the way you think about sharing your message. If you’re ready to take up space and make your story heard, this one’s for you.

Ready to amplify your voice, embrace your story, and make a scene? Hit play now!

You can also connect with Mike on Instagram and Facebook!

Mark Your Calendar!

🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m sharing how to build a simple, human-centered business that stays true to your passions, values and in alignment with your skills and expertise!  

One of the biggest mistakes I see entrepreneurs make is giving up too soon or changing their business model out of fear that it’s “not working” or when things feel harder than they expected them to be.

This episode is here to remind you that it’s totally possible to build (and scale!) a thriving coaching business as long as you have clarity, consistency, and patience - the real keys to long-term success.

We’re also diving into the mindset shifts you need to stay grounded and focused, even when progress feels slow. Whether you’re just starting out or ready to refine and scale your business, this conversation is packed with insights to help you build something sustainable and joyful.

Here’s what we’ll cover:

• The five pillars of a simple, profitable coaching business mode
• Why a high-ticket, human-centered approach is the foundation of a transformational business
• How to stay committed to your vision without getting distracted by shiny objects or quick-fix solutions
• The mindset shifts that keep you motivated and focused during the ups and downs of entrepreneurship
• Why understanding client psychology is essential for creating offers that sell

Building a profitable business isn’t about doing everything—it’s about doing the right things. This episode will inspire you to reconnect with your passion, simplify your approach, and stay aligned with your vision as you grow your business.

What you’ll take away:

• How to create a core offer that feels aligned and irresistible
• The truth about profit vs. revenue (and why simpler businesses often make more money)
• Practical tips to find and attract your ideal clients in an authentic way

Mark Your Calendar!

🌟 The Profitable Coaching Business Bootcamp kicks off January 13th! This free, live, 5-day masterclass is designed to help you create a high-touch, high-impact business that aligns with your goals and values. Register here!

🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.

If you’re ready to simplify, align, and build a business that lights you up, this episode is for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Mark Your Calendar!

🌟 Profitable Coaching Business Bootcamp kicks off January 13th! This free, live 5-day masterclass will help you create a thriving, high-touch business that aligns with your values and goals. SAVE YOUR SEAT HERE!

🌟 Save The Date! Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this heartfelt and honest episode, I’m talking about the highs, the lows, and all the real-life stuff that comes with running a transformational business while living a human life. If you’re ready to step into the new year feeling inspired, focused, and supported, this is the episode for you!

Get excited for 2025!

✨ Join me for the Profitable Coaching Business Bootcamp kicking off the week of January 13th—5 days of game-changing strategy to help you build a thriving, high-touch coaching or service-based business.

✨ Mark your calendar for Passionate & Prosperous Live in NYC, happening October 17th-18th, 2025—two transformative days to upgrade your mindset, strategy, and success.

For more resources, coaching opportunities, or to grab my affirmation deck and journal, visit www.staceybrassrussell.com. Wishing you a joyful, reflective, and bright end to the year—I’ll see you in 2025!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Ready to make 2025 your most connected and successful year yet?

Come join me in the Passionate & Prosperous Academy where we make your business dreams a reality. And if you’re itching to hit the ground running, sign up for my free Profitable Coaching Business Bootcamp happening the week of January 13th. It’s five days of fun, focus, and serious business transformation.

For more ways to work with me (including VIP days and one-on-one coaching), visit www.staceybrassrussell.com

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this powerful episode, I'm diving deep into why selling tools, information, and program logistics might actually be sabotaging your marketing efforts. Drawing from nearly two decades of experience, I'm sharing why understanding the difference between selling information and transformation isn't just a marketing strategy – it's the key to attracting and enrolling clients who are ready to do the real work.

P.S. Get ready for an incredible year ahead! Join me in the Passionate & Prosperous Academy, book a VIP day in NYC, or mark your calendar for Passionate & Prosperous Live happening October 17th-18th, 2025. Plus, don't miss our Profitable Coaching Business Bootcamp kicking off the week of January 13th!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

We're going way beyond the usual "practice gratitude" messages to explore how you can actually create lasting transformation in your life and business through the power of consciously shifting your state.

Ready to take your transformation deeper? I'm offering three powerful ways to work together:

- Join the Passionate & Prosperous Academy for group coaching with serious personal support

- Work one-on-one for deep, personalized guidance

- Snag one of only 6-8 available VIP days in New York City for intensive transformation

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Learn why leading with your story might be sabotaging your marketing efforts and discover how to create content that immediately answers your ideal client's two most important questions: "Is this for me?" and "What's in it for me?"

Ready to level up your business for 2025? Learn about three ways to work with Stacey:

- Join the Passionate & Prosperous Academy

- Work one-on-one for high-touch support

- Book a VIP day for intensive focus on specific business goals

BOOK YOUR CALL NOW!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this game-changing episode, social media and marketing strategist Sophia Parra joins us to reveal how you can transform your approach to online marketing. We're cutting through the noise and getting to the heart of what really matters in social media: building real relationships with your audience.

Don't miss Sophia's free gift - Six 15-30 minute episodes to help you get your [marketing] sh*t together. Head to gotocoach.club/sorrynotsorry to get it now!

And don't forget to join us for Passionate and Prosperous Live on October 25-26 in New York City! This transformative two-day event is your chance to connect with like-minded entrepreneurs and take your business to the next level. Grab your ticket now at https://www.staceybrassrussell.com/passionate-prosperous-live-2024.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this powerful episode, we're diving deep into the one unshakeable belief that every entrepreneur needs to cultivate to thrive in any economy. Whether you're just starting out or looking to scale your business, this conversation will challenge you to examine your mindset and reconnect with the unique value you bring to your clients.

Don't miss out on the upcoming Passionate and Prosperous Live! event happening October 25-26 in New York City! This transformative two-day experience is designed to help you deeply connect with your unique value proposition and upgrade your business mindset. Tickets are available for just $197. Grab your spot now HERE and join us for this immersive, game-changing event!

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http://www.staceybrassrussell.com/podcast

In this game-changing episode “The 10-Minute Daily Habit To Skyrocket Your Visibility” I'm thrilled to welcome visibility expert Kelly Sinclair to the show. Kelly, the powerhouse CEO of KS and Company and host of the Entrepreneur School podcast, joins me to reveal why your business success hinges on just 10 minutes of intentional visibility action every day - and spoiler alert: it has nothing to do with perfecting your Instagram grid. Get ready for a no-holds-barred conversation that will revolutionize how you approach getting seen and heard in your industry.

Grab Kelly’s Done-for-you VISIBILITY PLAN for free for a limited time!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Join me and my special guest, Gloria Chou, award-winning PR strategist and host of the Small Business PR podcast, as we unpack the myths and misconceptions about getting media attention for your business. Whether you're just starting out or looking to scale, this conversation is packed with actionable strategies to help you become your own best PR advocate.

Don't miss Gloria's free PR masterclass where you can see her CPR method in action. Visit GloriaChouPR.com/masterclass to learn more.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Ready to take this work even further? Don't miss these upcoming opportunities:

1. "Flip the Impostor Script" Workshop - Wednesday, September 25th

This free 90-minute deep dive will give you even more tools to overcome imposter syndrome and show up powerfully in your business. Sign up at www.staceybrassrussell.com.

2. Passionate and Prosperous Live - October 25-26 in New York City

This transformative two-day experience is designed to help you upgrade your inner operating system and scale your business vision. Don't miss this opportunity to work directly with Stacey and connect with other ambitious entrepreneurs in person!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

If so, this episode is your wake-up call to start treating your business as the living, breathing entity it truly is!

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http://www.staceybrassrussell.com/podcast

Don't forget to check out Krissy's book "Sell While You Sleep" for even more insights on automating and streamlining your business. Links to Krissy's book, website, and social media can be found in the full show notes at www.staceybrassrussell.com/podcast.

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Get Full Show Notes, Event Sign Ups and More Information Here:

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Get Full Show Notes, Event Sign Ups and More Information Here:

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Get Full Show Notes, Event Sign Ups and More Information Here:

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Claire, a brand identity specialist with 15 years of design experience, shares her insights on crafting an online presence that truly resonates with your ideal clients. From the common pitfalls of rushing into website creation to the power of infusing your personality into your brand, this episode is full of practical advice for entrepreneurs at any stage.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Join me as I share the insights I've gained from years of experience, both in my own business and in guiding countless entrepreneurs. These aren't just "nice-to-haves" - they're the backbone of creating a business with real staying power.

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http://www.staceybrassrussell.com/podcast

Fresh from the successful launch of the Profitable Coaching Business Bootcamp, I'm sharing crucial insights on the real meaning behind "I need to think about it" and "I can't afford it" - and why these responses are often not what they seem on the surface.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Join us as we dive deep into the world of copywriting for coaches and experts. We're breaking down the myths about what makes great copy, revealing why your unique voice is your greatest asset, and sharing practical strategies to make writing for your business less daunting and more effective.

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http://www.staceybrassrussell.com/podcast

Join me and my surprise (truly!) guest, Caryn Gillen, as we dive into an unfiltered conversation about the realities of building a coaching business. We're sharing the stories you don't often hear - the struggles, the doubts, and the pivotal moments that shaped our paths to success.

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http://www.staceybrassrussell.com/podcast

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In a world where marketing strategies are shifting and client behaviors are changing, it can be tough to know exactly where to invest your time, energy, and money to grow the business of your dreams.

That's why in this episode, we're pulling back the curtain and diving into the nitty-gritty of what's working now in online business with special guest Ashley Brasseaux, a marketing and launch strategist who has supported clients in generating millions of dollars in revenue.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

And if that’s one where you keep things simple, work with real live clients and keep more of the money you make than spend, you’re in the right place!

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http://www.staceybrassrussell.com/podcast

Maybe they're not ready to invest, looking for a different kind of support, or simply not your ideal clients. If this sounds familiar, you're not alone – and this episode has the answers you need!

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Get Full Show Notes, Event Sign Ups and More Information Here:

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Get Full Show Notes, Event Sign Ups and More Information Here:

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What exactly does that mean? Your operating system is the invisible foundation that influences everything in your world - we're talking your physical, mental, emotional, and spiritual well-being. And when that system is outdated, overloaded, or no longer serving you... it can make you think that you have nothing valuable to offer, nobody wants your services, that you can’t make money or find any clients,

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It’s time for some passionate real talk about your willingness to be open to solutions and how to know when it’s time to just land on something and go for it.  Settle in for an eye-opening look at the major role making decisions, being definitive and taking part in your own transformation plays in your ability to move forward, and get what you want.  

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That's exactly what happened to me a few months ago - and spoiler alert: I was featured in Forbes!

Once I got over my bout with imposter syndrome and remembered how I have built my own passionate and prosperous business, I took this as an incredible opportunity to spread my message about the power of authentic, heart-centered marketing - especially in light of the major shifts happening in the online coaching and service-based industries.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Why? Because you are essentially “making it up!”

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In "The Art Of Having Conversations That Convert To Clients" I am going to teach you the skills you need to take hold of the power of your conversations. I am diving deep into the neuroscience that will allow you to use your genius brain, talk (and listen!) from your highest self and embody the power and authority of a leader in order to have the crucial conversations that will transform the trajectory of your business.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

It might not be your offers or your marketing strategy that's the problem. 

The real issue could be hiding in plain sight - your lead magnet!

In “Attracting Dream Clients With A Lead Magnet That Works” we're diving deep into the world of lead magnets (aka opt-ins, freebies, or free gifts). I'm sharing why having a lead magnet is an absolute non-negotiable if you want to grow your business WITHOUT feeling salesy or pushy.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

That’s why it’s more important than ever for you to double down on your commitment to transforming lives - while also building and growing a sustainable business that really works for (and with) your own life.

I invited Caryn Gillen, a fellow life and business coach to join on me on the show to talk all things coaching - what it really means to be a coach, building a successful coaching business, navigating the current industry landscape, loving your clients and doing whatever it takes to do the work that you know you’re meant to be doing in the world.

In “Staying In The Coaching Game” Caryn and I are diving deep into some transparent talk about becoming and being a successful coach. 

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

I see it time and time again - coaches, experts, and service providers trying to build successful businesses while being plagued with feelings of fear, scarcity, and lack when it comes to making, spending, and receiving money - and especially investing in themselves and their businesses.

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I’m here to tell you that you can’t always create content for your business “on demand.” 

As a matter of fact, it’s exactly the opposite!

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If you avoid marketing like the plague and hate being overly visible, then my awesome conversation with Jen is an absolute must listen to. We are revealing a game-changing fact in the way you market your biz (and yourself!) that you may never have even considered possible. You can make an impact, serve people, and change lives using a powerful method that doesn’t make you feel sales-y and uncomfortable or require you to put yourself center stage.

In “How To Create Audience-Centric Marketing With Jen Liddy” Jen and I discuss how you can influence people with your special magic using her quiet influence approach. Tune in to hear what led Jen to create her unique approach to messaging and marketing, as well as Jen’s two transformational tweaks that can immediately change the way you do biz.

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http://www.staceybrassrussell.com/podcast

If you’re not waking up every day and taking actions that move the needle in your biz then settle in for this mind-bending episode where we are going deep into the neuroscience about how this limiting belief of “I’m behind” can be keeping you stuck. 

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I am coming on to help you understand why selling transformation can be so tough for passionate leaders of transformational businesses (hint: you can’t sell transformation the same way as someone who is selling information or a product) and what you can do about it to make an immediate shift in the way you create clients in your biz. 

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http://www.staceybrassrussell.com/podcast

Sounds too good to be true?

It’s not!  Growing your audience in a short period of time by creating and hosting your own summit-style event is one of my favorite organic business strategies that I use myself and teach my clients how to do as well. This is a completely learnable skill that you can master much faster than you may think!

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http://www.staceybrassrussell.com/podcast

Get Full Show Notes, Event Sign Ups and More Information Here:

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I am here to tell you it’s not! Furthermore, that the solution all boils down to a single topic that I’m so passionate about that I talk about it all the time - your niche! I’m talking about knowing how to lay down the right foundation for your entire business so that you can create offers that people want and know how to sell them without seeming “sales-y.”

If being a bajillion percent sure about what you do and who you serve sounds like a dream come true, then settle into this short, sweet and totally juicy episode, where I am going to talk to you about how to catapult your biz to the next level by knowing and nailing your niche in a way you have never experienced before.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

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Get Full Show Notes, Event Sign Ups, and More Information Here:

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Tune in and discover my process that allows you to “ditch” the resolutions and embrace a powerful new way to achieve your goals by roadmapping the year ahead. Let’s create the inner and outer alignment you need to be a successful and serene entrepreneur with a beautiful balance across your life and biz.

It’s all about breathing with more ease from day one of the new year! Listen closely to this one because I’m spilling the tea on how to create the right activities, habits, and actions to ultimately get you where you want to go.

It’s time to make a plan for the year ahead full of activities that connect you to your true self, remind you of your amazingness, and allow you to stay in total faith and trust that the universe is your partner (and that there is no one else who is more special than you).

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Today I’m talking about an essential business activity in a whole new way that I hope will strike the right chord and give you a new way of thinking about sharing your work with the world.. In “Making and Loving Your Offers” I’m revealing the 3 things you need to make offers you are so in love with that your ideal client will also find your passion and excitement simply irresistible. Discover how to move the needle in your Biz by channeling your energy of enthusiasm and love of your offer that makes people trust you, resonate with you and feel like you are the only choice for them to work with! Tune in to understand the alchemy that occurs when you craft an offer of transformation through your own unique lens coupled with a perfect container of details and logistics in order to deliver an exceptional experience for your clients to get the outcomes they want.

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And you know how I know? Because it’s one of YOUR favorite episodes!

For the last few weeks of 2023, I decided to highlight some of our “most listened to” episodes - the ones that you emailed me about, commented on and basically told me you loved.

For those of us listening in real-time (and in the throes of the Holiday Season), there may be a lot coming up for you around this time of year when it comes to setting limits and creating containers (with your inner circle of loved ones, friendships, social lives, client relationships, colleagues and even YOURSELVES). In “The Secret To Setting Boundaries (And What They’re For!)” Stacey talks to us about the timely topic of managing your experience of life and business by taking control of your time and energy. Although the Holidays are a particularly relevant moment to delve into this thought-provoking subject, no matter when you hear this, Stacey fervently believes boundaries are the overall essential to managing your life. Settle in as Stacey tells us the importance these frontiers hold to help us make empowering, proactive choices and create the success you want in every aspect of your P &P Life and Business (because how we do one thing, is how we do everything!)

Get Full Show Notes, Event Sign Ups, and More Information Here:

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Follow Nicole on Instagram:

https://www.instagram.com/myalignedpurpose

Or visit her website:

https://www.myalignedpurpose.com

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In “Building A Successful Biz The Heart-Centered, Human Way With Cristina Garcia” you will hear from someone who is not a coach or wellness entrepreneur about having a heart-centered, Passionate & Prosperous business. Tune in as Cristina and I discuss how our work together helped her open her own consulting business in an incredibly short amount of time where she is doing the work that she loves in a way that prioritizes caring about people, even when she has to evict a tenant. Find out the ways a new money mindset changed the entire trajectory of Cristina’s life & career, the game-changing effect of operating from a place of abundance, the recipe that makes Cristina a Confidence Queen, and the lasting lessons she learned that turned her passions into profit.

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http://www.staceybrassrussell.com/podcast

Get Full Show Notes, Event Sign Ups and More Information Here:

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In “Why You Definitely Need To Grow (And Use!) Your Email List” we are turning around all the limiting beliefs and made-up stories we tell ourselves about this foundational business element that you really do need in order to have success in your P&P Biz. Tune in and discover why it’s so important to grow your email list, a comprehensive catalog of the methods to develop it; setting yourself up for the best chance of people staying subscribed; shifting your focus from fear to the ways your email list serves you in your business; and how the right list can offer you the security of always being able to find a client.

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In “The Sneaky Ways Imposter Syndrome Is Impacting Your Biz” I’m describing the different ways Imposter Syndrome comes up for me, my clients, and my community so you can identify if any of these things come up for you too (I’m guessing they might). I am bringing my best tactical tools and some pretty exciting new ways to look at yourself, how this might be occurring for you, and what you can do about it. Tune in and discover how to analyze Imposter Syndrome (it comes up differently for each one of us), 4 tangible ways to tone it down so it’s not so constant and ultimately the way to head it off at the pass and turn it around.

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In “What The Heck Is An Online Business Anyway (And Do I Have One?)” we are going to dive deep into the vast depths of the world wide web (yup! the ol’ www.) and discover how that realm can benefit you; and also how it won’t. I am going to break it all down and guide you to embrace what you really want to do when it comes to client attraction (because that is what your biz all boils down to.) Tune in as I talk about how to use the online space to catch the attention of your ideal people and share your expertise so that you can move those folks off of social media and further along your Yellow Brick Road until they’re ready to work with you.

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In How To Have A Passionate & Prosperous Life And Business (Part 2) we are going to talk about the potency of being in a coalition of like-minded individuals and creating human-centric businesses. Tune in as we discuss the transformation that can only happen when you are in a coaching relationship, the results of following your passion, the meaning of a truly prosperous life, and how creating safe spaces with your “tribe” is a power tool that allows you to be vulnerable, put yourself out there and have a thriving human-oriented business. So, pull up a chair once again at our round table as we take a deep dive into the topics that make up the heart and soul of P&P. 

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In “How To Have A Passionate & Prosperous Life And Business” we’re getting right to the heart of everything - the fact that life is hard and there’s always something you can do about it. You’ll hear from 5 of the most inspiring women I know (they inspire me every day!) as we delve into topics like managing your mindset, doing your mission-driven work, the importance of being open to change and creating your business on your own terms. I am giving you the SBR guarantee that our conversation is going to make you think about your own journey as well as make you realize that you’re not alone any time you think that this whole passionate and prosperous thing takes work!

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http://www.staceybrassrussell.com/podcast

In “Getting Out Of Your Comfort Zone To Be The Genius & Leader You Truly Are” I’m giving you an understanding of the SBR view of 5 of the different zones we operate in: comfort, genius, leadership, cosmic and the discomfort zone; And what to do about the fact that moving between the zones is uncomfortable! Tune in and discover how each of the zones impacts your evolution and receive a roadmap of the 5 things that will help you believe that you will survive traversing the zones (because I promise you will!) in order to: make more money, create your body of work, achieve massive growth, have better relationships, and expand and transform as you age.

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In “I’m An Introvert (And Other Things Entrepreneurs Say)” we are going to look at the two most common beliefs -- being an introvert, and NOT being creative -- that interfere with the two most important things in your business -- visibility and creativity!. Tune in for an in depth look at what you may have been saying about yourself for so long that is getting in the way of your growth & holding you back in your Biz, and then I’m going to teach you the SBR method of talking and thinking about yourself that will allow you to master seeing and believing that you could be something else. That is what I call empowering, and I think you are going to think so too.

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In “Bravery, Creativity & Resilience During Times of Change” Naomi and I are having a really deep, profound conversation about surviving the big stuff that happens in our lives. We’re covering some amazingly fertile ground that makes for fascinating listening while also giving you some new seeds to sow that are sure to help you stay the course during the inevitable ups and downs of life and biz. Tune in as we discuss Naomi’s book process, her signature coaching system for staying creative and in your work during times of transition and disruption, and our shared enthusiasm for all things related to change. 

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http://www.staceybrassrussell.com/podcast

In “You Better Believe That You Can Always Make Money” I am teaching you my money belief system that will immediately help you to change your relationship with money. Tune in for the tools to help you trust the foundational belief principle that money is going to come back to you, override the money stories that hold you back from success, manifest abundance in your biz & life, and believe right down to your core that you can make money whenever you want.

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In “You Are Already A Success (You Might As Well Believe It!” we are going to be diving into what the meaning of success is and how you can see yourself as successful right this minute. Discover my very own SBR strategy of looking at success --what I call Case Building --that allows you to feel empowered and motivated every step of the way regardless of where you are in your journey. Tune in because by the end of this episode you’re going to have a whole new perspective when thinking about your inevitable success, know how to immediately get to the mindset shifts that recognize your success and have my surefire method to retrain your brain to know that you are already successful (because you are!)

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http://www.staceybrassrussell.com/podcast

In “How To Deliver An Exceptional Experience For Your Clients” we are going to enter a new level of my work with you which is to not only attract your ideal people, but to help you to serve the clients once they are working with you. Together we are going to jump right into that moment after you create a client (yay!) . . . and where that thing happens that I see over and over again - a flood of insecurity or self-doubt about delivering on your offer. No worries, I’ve got you. Tune in as I, show you how to switch gears from marketing to delivering your amazing offer, uncover the very different skills you need when you are working with your clients 1:1 vs. in a group setting, and illuminate the way to arrive at your coaching partnership with a strong sense of who you are and how you do things.

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http://www.staceybrassrussell.com/podcast