Pin To Top

PTT 139: Shopify and Facebook - It's Rocket Science

Ann Kristine Penaredondo — Mon, 06 Jun 2022 06:00:00 +0800

If you think it's easy to integrate Facebook to Shopify because they are partners, you're wrong.

It takes skill, coordinating well with Facebook Support, and tons of patience before you can integrate the two platforms to create a seamless online shopping experience for customers.

Based on my client experience, integrating Facebook into Shopify is rocket science.

PTT 138: Business Owners: Get Used to Firing People

Ann Kristine Penaredondo — Mon, 30 May 2022 06:00:00 +0800

Firing people is one of the most stressful and time-consuming activities that you as a business owner will do. It's inevitable. Whether you're just starting your business now or you have a human resource officer, you still need to know the ropes - the do's and don'ts - so that you get used to firing people from a totally different perspective.

PTT 137: My Insights on "The Founder"

Ann Kristine Penaredondo — Wed, 25 May 2022 10:45:00 +0800

I was expecting great entrepreneur lessons from "The Founder". Prior to watching the movie, I had never researched anything about Ray Kroc. After watching, one word resonated with me: moral compass.

Watch The Founder on Netflix.

PTT 136: My 2022 Book List - So Far

Ann Kristine Penaredondo — Tue, 17 May 2022 18:30:00 +0800

The feel of a book in your hands and the smell of each page - just priceless.

This year, I have been picking one book after another, either from the physical book store shelf or via add to cart. To my surprise, I am finishing one book every weekend! (This rarely happened previously.)

Here's my 2022 Book List so far.

PTT 135: 3 Marketing Lessons You Can Learn From The 2022 Philippine Presidential Election

Ann Kristine Penaredondo — Mon, 09 May 2022 00:00:00 +0800

Here are 3 marketing lessons to learn from this 2022 Philippine Presidential Election.

Exercise your rights.

Vote wisely and be intentional in selecting your candidates.

PTT 134: Your Definition of Happiness and Success

Ann Kristine Penaredondo — Mon, 28 Mar 2022 06:00:00 +0800

Just because someone else's timeline is further along, doesn't mean you are behind. Check your heart and your intention.

PTT 133: What's Your Worth? - A Memo for Entrepreneurs

Ann Kristine Penaredondo — Mon, 21 Mar 2022 06:00:00 +0800

It was a long post worth reading and sharing.

Karla Singson (one of our Pin To Top guests) shared a Facebook post about the difference between being worth $10m+ and $1B+. It's another reason for you to go back to your deepest desire on why you want to become an entrepreneur.

PTT 132: Top Marvel TV shows on Disney Plus (for me)

Ann Kristine Penaredondo — Mon, 14 Mar 2022 06:00:00 +0800

2021 was the year Marvel released their Marvel Cinematic (or Television?) Universe shows via Disney Plus. As a Marvel geek, I watched all of them.

Taking a break from a business point of view to tell you how they ranked on my geek list. (Hey, business owners need a break.)

PTT 131: 10 Harsh Truths About Running a Business

Ann Kristine Penaredondo — Mon, 07 Mar 2022 06:00:00 +0800

Truth hurts, really. Even so, we need to hear it.

I chanced upon Mike Samuels' Facebook post on 10 harsh truths about running a business. Go check for yourself if they are true.

Mike Samuels is an awesome copywriter I have followed for years.

PTT 130: Facebook's Personal to Professional Profile: Nay or Yay?

Ann Kristine Penaredondo — Mon, 28 Feb 2022 06:00:00 +0800

You may now switch your Facebook personal account into a professional profile! If you're not the type who wants to have a separate Facebook Page to promote your personal brand, this is good news! (Hello, content creators!)

Will you do the switch?

References:

Mari Smith's announcement

Facebook News for content creators

PTT 129: My Magnetic Marketing Story

Ann Kristine Penaredondo — Mon, 21 Feb 2022 06:00:00 +0800

Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again.

Russell Brunson of ClickFunnels bought Magnetic Marketing last year. I was one of those who raised my hand to subscribe to the monthly No B.S. and Behind the Scenes newsletters.

Here's the story of how it happened.

Click here for the most incredible free gift ever.

PTT 128: Why You Shouldn't Skip Holidays for Your Business

Ann Kristine Penaredondo — Mon, 14 Feb 2022 06:00:00 +0800

Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?).

You are not only leaving an opportunity to engage with your customers on Facebook (and other social media platforms). You could also be throwing moolah on the table.

Here's why you shouldn't skip holidays when marketing your business.

Click here for your holiday references:

Days of the Year

Payoneer's 2022 E-Commerce Calendar

PTT 127: Social Media and the Philippine Elections

Ann Kristine Penaredondo — Tue, 08 Feb 2022 06:00:00 +0800

Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections.

With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram, Twitter, YouTube, or TikTok. That is, if they know and understand the rules.

Philippines' Commission on Elections always issues rules to implement the Fair Election Act (Republic Act No. 9006). The latest rules are contained in Comelec Resolution No. 10730 - which I painstakingly read to find out how political marketers can use social media for this year's campaign period.

References:

Philippine Daily Inquirer

Comelec Resolution No. 10730

PTT 126: Meta and Beyond

Ann Kristine Penaredondo — Mon, 31 Jan 2022 06:00:00 +0800

To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface.

I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a place in metaverse.

References:

https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/

PTT 125: Facebook Marketing and Facebook Ad Strategies for 2022

Ann Kristine Penaredondo — Mon, 24 Jan 2022 06:00:00 +0800

Here's what working on Facebook Marketing and Facebook ads for 2022.

References:

https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/

https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/

PTT 124: Actually, Honestly - My Life So Far

Ann Kristine Penaredondo — Sun, 23 Jan 2022 19:00:00 +0800

The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast.

PTT 123: On Fear and Freedom

Ann Kristine Penaredondo — Fri, 31 Dec 2021 06:00:00 +0800

As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.

PTT 122: Business and Marketing Lessons in Death - The Epilogue

Ann Kristine Penaredondo — Mon, 27 Dec 2021 06:00:00 +0800

Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.

PTT 121: Lessons Learned from My Hacked Website 2

Ann Kristine Penaredondo — Fri, 24 Dec 2021 18:00:00 +0800

My website is back! I couldn't thank enough the people who helped me bring it back.

PTT 120: The Cucumber Story: How I Got My Full-Time Job as a Division Head of CopyGeeks

Ann Kristine Penaredondo — Wed, 08 Dec 2021 23:00:00 +0800

You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes.

That's how I got my Division Head position at Copy Geeks.

I'm sharing the cucumber story in this episode.

Karla Singson's podcast interview:

Episode 78

Episode 79

To learn more about Scalewind, click here: https://www.scalewind.com/

To learn more about Copy Geeks, click here: https://copygeeks.com/

PTT 119: The Elements of A Marketing Failure

Ann Kristine Penaredondo — Wed, 01 Dec 2021 06:00:00 +0800

Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view.

Follow Daniel Murray on LinkedIn.

PTT 118: How to Go Beyond Pandemic

Ann Kristine Penaredondo — Mon, 29 Nov 2021 12:00:00 +0800

Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode.

Check Sta. Maria Goretti Parish here.

PTT 117: Social Media Explained with Tequila

Ann Kristine Penaredondo — Mon, 15 Nov 2021 06:00:00 +0800

I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide.

Plus: is there ONE Social Media Manager to rule them all?

References:

Social Media Explained

One Social Media Manager to rule them all

PTT 116: Bye, Clubhouse

Ann Kristine Penaredondo — Mon, 08 Nov 2021 06:00:00 +0800

After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why.

PTT 115: Lessons Learned from My Hacked Website

Ann Kristine Penaredondo — Mon, 01 Nov 2021 06:00:00 +0800

What's a good horror story? Getting your website hacked.

Yes, my website was hacked via a malware attack.

Actually, my website was attacked TWICE in 2021.

I was surprised with my own "chill" reaction as I dealt with the situation.

Plus my sweet message to the hacker from hell.

PTT 114: A Customer Research Story

Ann Kristine Penaredondo — Mon, 25 Oct 2021 06:00:00 +0800

I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far).

PTT 113: Facebook Advertising Series - The Rules of Facebook Advertising

Ann Kristine Penaredondo — Mon, 18 Oct 2021 06:00:00 +0800

As I always say, going into any social media platform is a privilege, not a right.

Listen to this episode to find out (or review) Facebook ad policies so you can create Facebook advertising campaigns smoothly.

PTT 112: Facebook Advertising Series: Is Your Facebook Ad Working?

Ann Kristine Penaredondo — Mon, 11 Oct 2021 06:00:00 +0800

There are many Facebook advertising metrics that can overwhelm you.

For you to know if your Facebook ad is working, you need to understand Facebook ad metrics and what they mean, and the data it's giving you (especially with the iOS 14 and 15 changes).

PTT 111: Facebook's Survey Results on Small Business Recovery

Ann Kristine Penaredondo — Thu, 07 Oct 2021 18:00:00 +0800

The latest Facebook State of Small Business Report is out. While we all see recovery because of the vaccine rollout and government economic efforts globally, but challenges and even inequalities still persist.

Know the important details of the Facebook State of Small Business Report in this Pin To Top Podcast episode.

Reference: https://about.fb.com/news/2021/09/state-of-small-business-recovery/

PTT 110: Facebook and iOS 14 - Are We In The Endgame?

Ann Kristine Penaredondo — Mon, 27 Sep 2021 06:00:00 +0800

Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising?

The truth is, it's how you look at things. It's not how these updates can limit us; it's how good we are in providing value.

Reference: https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking

https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads

PTT 109: 23 Ways to Increase Facebook Engagement

Ann Kristine Penaredondo — Thu, 23 Sep 2021 06:00:00 +0800

There are 23 ways to skin a cat...err no, Facebook I mean. Hootsuite shares how you can easily increase Facebook engagement with these 23 tips and tactics that actually work.

Which tips do you think you can apply immediately?

Reference: 23 Simple Ways to Increase Facebook Engagement

PTT 108: Post-Tokyo Olympics Lessons for Entrepreneurs and Experts

Ann Kristine Penaredondo — Mon, 13 Sep 2021 06:00:00 +0800

"Olympic athletes make it look easy. But the truth is, it's not."

That's what I heard from a commentator during one of the final events at the Tokyo 2020 Olympics.

Yes, it is difficult to be an Olympian, yet we all "judge" them on the biggest sporting stage in the world. We don't understand their journey to get to the Olympics.

So what can these god-like humans teach us as leaders in our business? Here are some of the lessons, taken from a LinkedIn News Poll.

PTT 107: Business and Marketing Lessons in Death

Ann Kristine Penaredondo — Tue, 07 Sep 2021 12:00:00 +0800

There are business and marketing lessons in death, if you are fully aware of them.

My father recently passed away. Even so, my marketing instincts never slept. I listed the lessons for entrepreneurs and experts to learn from - because as long as we are alive, we are breathing marketing.

A short tribute for my father is also included in this episode because he was a part of this show.

Sorry if I kept on interchanging "business" and "marketing" in the lessons that I shared in this episode!

PTT 106: Serial Entrepreneur Questions Answered with Ginger Arboleda Part 2

Ann Kristine Penaredondo — Mon, 30 Aug 2021 06:00:00 +0800

Ginger Arboleda have answers about business. Maybe you think everything she touches is gold.

I thought of asking Ginger what she thinks if someone says she is a serial entrepreneur - plus how she leverages social media to help her with her business.

Ginger also provided the right perspective when it comes to creating content, which I think, she was also able to apply in launching her business ideas seamlessly. (Zeeka Memo is a must-listen, too.)

Listen to the second part of our interview with blogger, vlogger, Manila Workshops Director, and COO of Taxumo Ginger Arboleda.

Learn more from Ginger Arboleda at https://mommyginger.com/

Check out how you can pay your taxes easily through https://www.taxumo.com/

PTT 105: Serial Entrepreneur Questions Answered with Ginger Arboleda Part 1

Ann Kristine Penaredondo — Wed, 25 Aug 2021 06:00:00 +0800

Ginger Arboleda is synonymous with blogging, vlogging, workshops, and now, paying taxes easily.

But before all these titles, Ginger must have started from the beginning too, right? So I asked her how she found her way to entrepreneurship, what inspired her to create a business, and the stories behind Manila Workshops and Taxumo.

Listen as this super mom and entrepreneur answers your business-related questions.

Learn more from Ginger Arboleda at https://mommyginger.com/

Check out how you can pay your taxes easily through https://www.taxumo.com/

PTT 104: Types of Facebook Ads You Can Create Directly from Your Page

Ann Kristine Penaredondo — Mon, 16 Aug 2021 18:30:00 +0800

Did you know that you can create ads directly from your Facebook Page?

If it's your first-time to create Facebook ads for your business, creating Facebook ads directly from your Facebook Page takes out the stress and confusion.

This episode will help you where to locate the feature and how you can use it.

PTT 103: Facebook Advertising Series: Facebook Ads Budget

Ann Kristine Penaredondo — Wed, 11 Aug 2021 18:00:00 +0800

Entrepreneurs and Experts: How much should you spend on Facebook ads budget?

You may have searched the answer to this question and found out that there are many answers. Let's break them down so you can finally decide how much you should spend on your Facebook ads budget.

Reference: How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

Facebook Advertising Series: The Trifecta of Facebook Ads

Ann Kristine Penaredondo — Fri, 06 Aug 2021 16:00:00 +0800

There’s always power in three.

The TV show “Charmed”, three sisters always combine their powers against evil.

In basketball, the Bulls’ triangle offense is legendary.

In Hollywood, when you can sing, dance, and act, and you’re earning from each skill (J to the Lo, hello!), you’re a triple threat.

Did you know that Facebook also has its perfect three in advertising? They are called Campaigns, Ad Set, and Ads.

You’ll learn more about this Facebook ad basic in this episode.

PTT 101: Business of Email Marketing with Allan Ngo 2

Ann Kristine Penaredondo — Mon, 26 Jul 2021 06:00:00 +0800

"Email is still under utilized."

This is what Digital Solopreneur and Email Storyteller Allan Ngo told me in our Pin To Top episode interview.

This was a surprise to me. Others consider email as a dinosaur (one of the oldest tools in digital marketing), so they think that it's no longer working!

The truth is, according to Allan, email can be your unlimited ads.

Time to change the way you look at email. Listen and learn about email storytelling from Allan Ngo.

Your Top Resources:

https://digitalsolopreneur.com/emp | Email Marketing Philippines Facebook Group

https://digitalsolopreneur.com/quiz | Quiz Funnel

PTT 100: Business of Email Marketing with Allan Ngo 1

Ann Kristine Penaredondo — Fri, 23 Jul 2021 06:00:00 +0800

In Pin To Top's 100th EPISODE (Yyyaaasss!!!), I sat down with Email Storyteller Allan Ngo to talk about emails.

You might say, "This is weird! You talk about Facebook marketing on the show. Why invite an email storyteller?"

That's because in the circle of life, err, circle of marketing, you need to understand that social media (like Facebook), is a party. Who do you look for in a party? A familiar face.

Once you see that friend, the noise is out. You talk to him or her for hours. You probably even get out of the party to get somewhere quieter to, guess what, catch up more. This is email storytelling.

Listen and learn about email storytelling from Allan Ngo.

Your Top Resources:

https://digitalsolopreneur.com/emp | Email Marketing Philippines Facebook Group

https://digitalsolopreneur.com/quiz | Quiz Funnel

PTT 99: Facebook Advertising Series - The Truth About Boost Post

Ann Kristine Penaredondo — Thu, 22 Jul 2021 18:00:00 +0800

Is there good coming from Facebook boost posts? The answer is yes and no.

Confused? Then get started listening to this episode to be enlightened.

PTT 98: My First Week in Clubhouse

Ann Kristine Penaredondo — Thu, 08 Jul 2021 13:15:00 +0800

Since I am an Android user, to say that the Clubhouse Android version is heaven is an understatement.

I share in this episode what I did during my first week in Clubhouse. Hint: If you think I blabbered until I was out of breath, you got it wrong.

PTT 97: Stable, Scalable, and Sustainable Start Ups with Diane Eustaquio 2

Ann Kristine Penaredondo — Thu, 01 Jul 2021 18:00:00 +0800

“Has the Filipino business owner changed his or her perspective towards business vision and attitude?”

This is one of the questions that former IdeaSpace Foundation Executive Director Diane Eustaquio answered in this episode.

Discover also how connecting technology and agriculture, especially in her own start up company, is changing not only the lives of its beneficiaries, but also herself.

Connect with Diane on LinkedIn.

PTT 96: Stable, Scalable, and Sustainable Start Ups with Diane Eustaquio

Ann Kristine Penaredondo — Fri, 25 Jun 2021 12:00:00 +0800

For someone who's an expert in the ins and outs of start ups, you'd think Diane Eustaquio already knows everything about the industry.

However, this two-part interview says otherwise. The former IdeaSpace Foundation Executive Director is still one of those empowering individuals who also empower themselves by never ceasing to learn. Case in point: She started her own start up company.

Connect with Diane on LinkedIn.

PTT 95: Facebook Changes You Need to Know

Ann Kristine Penaredondo — Mon, 14 Jun 2021 18:00:00 +0800

The world is full of changes, and so is social media.

Here are the latest changes from Facebook that you need to know:

Facebook Analytics Tool is going away in June 2021
Facebook Ads Reporting and Performance due to iOS 14

PTT 94: Facebook Advertising Series: Before You Start Doing Facebook Ads

Ann Kristine Penaredondo — Fri, 11 Jun 2021 18:00:00 +0800

The most difficult thing about Facebook Ads is not being clear about your objective.

Learn how Facebook can help you get the right advertising objective for your business so you can get the bang for your buck.

References:

Facebook Business - Facebook Ad Objectives

AgoraPulse - Facebook Ad Objectives

PTT 93: Facebook Advertising Series - Why You Should Use Facebook Ads

Ann Kristine Penaredondo — Tue, 01 Jun 2021 18:00:00 +0800

We're giving you the reasons why you should use Facebook Ads for your business now.

References:

Why Advertise on Facebook?

Why You Should Advertise on Facebook Now

Facebook Ads Guide

PTT 92: Facebook Advertising Series: My Facebook Ads Story

Ann Kristine Penaredondo — Thu, 27 May 2021 19:00:00 +0800

My first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it.

In this episode, I am sharing with you my Facebook ads story - from learning from Jon Loomer to Jomar Hilario and creating my very first Facebook ad campaign.

PTT 91: On Unicorn Social Media Managers

Ann Kristine Penaredondo — Tue, 18 May 2021 18:00:00 +0800

Entrepreneurs: you’ve seen it or even created it. You know, those social media manager requirements for your business.

It’s funny that some entrepreneurs are looking for social media managers who seemed to know and have it all. Plus they are requiring social media managers to have master’s degree or at least half a decade working experience for everything digital marketing.

Geesh, talk about looking for someone that doesn’t exist!

Listen to this episode so you could understand what not to do when looking for a social media manager for your business.

PTT 90: Creating Food Solutions During the Pandemic with Sheree Baylon-Brizo Part 2

Ann Kristine Penaredondo — Mon, 10 May 2021 06:00:00 +0800

There are business owners who create products and services then launch it to the world. There are those who, before launching a product or service, does research before launching it to the world.

Which is better? Well, who knows? To me, the most important thing is that we never lose touch with our customers.

Sheree Baylon-Brizo, Founder of Lapu-lapu City Food Market, talks about the future of their food app, Kaon Ta.

Learn more:

Lapu-lapu City Food Market

PTT 89: Creating Food Solutions During the Pandemic with Sheree Baylon-Brizo Part 1

Ann Kristine Penaredondo — Tue, 04 May 2021 06:00:00 +0800

Do you love food? Would you go miles to search for it?

I knew of Lapu-lapu City Food Market Founder Sheree Baylon-Brizo from Jomar Hilario. She has used all her digital marketing skills not only for her clients but also as a homeschooling mom and a budding YouTuber.

But the pandemic pushed her to do more. It took one post of a food app launch for me to ask her what’s up. What she said wowed me, so I thought, “This is Pin To Top worthy.”

Munch this episode with your favorite food because it’s going to be exciting.

Learn more:

Lapu-lapu City Food Market

PTT 88: Marcus Murphy on His Entrepreneurial Journey While Building a Playhouse and LinkedIn Lessons Part 2

Ann Kristine Penaredondo — Mon, 26 Apr 2021 06:00:00 +0800

I see two kinds of people on LinkedIn: the ones who provide tons of value and those who are “buy from me” people. Which one are you?

The second-part of the Pin To Top Podcast interview with Marcus Murphy, is full-packed of LinkedIn learning.

If you have been neglecting LinkedIn for the longest time, this could be the opportunity for you to take a second look on LinkedIn and stop treating it as your “online resume.”

For a full-packed LinkedIn Learning, you may check out Marcus’ “Craft an all-star LinkedIn profile” on Digital Marketer and Linkedin Learning’s “Intro Marketing on LinkedIn."

Connect with Marcus Murphy at MoreThanACloser.

PTT 87: Marcus Murphy on His Entrepreneurial Journey While Building a Playhouse and LinkedIn Lessons Part 1

Ann Kristine Penaredondo — Mon, 19 Apr 2021 07:00:00 +0800

You don’t know how happy I felt when Marcus Murphy, CEO of The Five Percent and a LinkedIn Advisory Board Member, said YES to a Pin To Top Podcast interview. He’s the first person from LinkedIn that I had for the show, so I think I started it off, right?

In this first of the two-part interview, Marcus talked about leaving a dream job to start his own company (he’s Digital Marketer’s Head of Partnerships), marketing and sales, and how is his children’s beautiful playhouse. (That last one’s a MUST listen if you are a parent.)

Connect with Marcus Murphy at MoreThanACloser.

PTT 86: When is the Best Time to Post on Facebook and How Many?

Ann Kristine Penaredondo — Mon, 12 Apr 2021 06:00:00 +0800

An Internet search would provide you millions of answers to the question, "When is the best time to post on Facebook Page and how many?"

I am sharing with you my best practice on posting content on Facebook Pages.

PTT 85: The Truth About Facebook Trolls

Ann Kristine Penaredondo — Sat, 10 Apr 2021 18:00:00 +0800

No, I am not talking about the cute trolls that Dreamworks created.

Based on a Scandinavian folklore, trolls can live with humans but are rarely helpful to us. This is still true up to this world where technology is everywhere. I even learned that there are many types of trolls!

What do you do when trolls throw a party on your Facebook Page? Listen to this episode to find out.

PTT 84: Biggest Takeaways from Digital Marketer's "Buyers From Scratch" Challenge (and 2021 Social Media Trends)

Ann Kristine Penaredondo — Mon, 29 Mar 2021 06:00:00 +0800

I'm sharing with you how I put on hold a project to learn first, care of Digital Marketer's "Buyers from Scratch" Challenge: why I took the challenge, how was the ride, and my biggest takeaways.

Plus the 2021 Social Media Trends that you should consider.

Reference: https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/

PTT 83: Facebook's Latest Changes: IOS, Likes is No More, and What's Coming

Ann Kristine Penaredondo — Wed, 24 Mar 2021 18:00:00 +0800

We are already experiencing the post-IOS 14 effects on Facebook. Is there anything coming out from Facebook that's going to help entrepreneurs and experts? Yes.

Listen to some of the latest changes on Facebook and how you can use them for your business.

References:

Michael Stelzner and Mari Smith: https://www.linkedin.com/video/live/urn:li:ugcPost:6772945186461896704/

New Facebook features:

https://www.searchenginejournal.com/facebook-pages-redesigned-5-new-features-added/391873/#close

PTT 82: Pandemic Turns One: How is Your Business?

Ann Kristine Penaredondo — Mon, 15 Mar 2021 18:00:00 +0800

As the COVID-19 pandemic turns one this week, how are you and your business?

How have you shifted to fit market changes? How have you shifted to fit your customers' new needs? What has your business struggled with, and what was a raging success?

Now is the perfect time to figure out what worked, what didn't, and what you'll carry into the next year.

Also, if you're looking for other podcasts to listen to, you may check out these podcasts where I talked about Facebook marketing for businesses:

The JPaul Hernandez Podcast: https://open.spotify.com/episode/6TnonWOSSflPyRRRgV8i7C

Candid Headlines The Podcast: https://open.spotify.com/episode/2g25JTWWery4QPQt3EF3JH

PTT 81: Three Types of Facebook Pages of Businesses

Ann Kristine Penaredondo — Thu, 11 Mar 2021 18:00:00 +0800

In my recent Facebook Marketing session for business owners, I told them the types of Facebook Pages that business owners have.

Which type does your Facebook Page fall? What can you do about it? Listen to this episode to find out more.

If want to get help on your Facebook Marketing, I am a call away! Click here to find out how you can book a call: https://annkristine.com/facebook-marketing/

PTT 80: Lessons from Clubhouse App

Ann Kristine Penaredondo — Thu, 04 Mar 2021 06:00:00 +0800

Clubhouse launched in April 2020 but now has 10 million weekly active users. So far, three people have asked me if I am there.

Can your business get leads on this emerging platform? Or what business and marketing lessons can you learn from Clubhouse?

Pin To Top is now on Vurbl: https://vurbl.com/station/1VdWkHNnlE4/

PTT 79: Building Businesses with Karla Singson Part 2

Ann Kristine Penaredondo — Tue, 02 Mar 2021 06:00:00 +0800

Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing.

Find out Karla’s exceptional attitude in building businesses and how you can learn from her.

What you can learn from Karla from the second part of her interview episode:

1. Where Philippine business is headed

2. Top business ideas to get started (less capital!)

3. How to get started in social media

4. On fighting overstimulation and business advice

Find out more about Karla at https://karlasingson.com/

PTT 78: Building Businesses with Karla Singson Part 1

Ann Kristine Penaredondo — Fri, 19 Feb 2021 18:00:00 +0800

Find out Karla’s exceptional attitude in building businesses and how you can learn from her.

What you can learn from Karla from this episode:

1. The big mistakes that you could be doing as you start your business

2. Three things you should consider when creating a business

3. How choosing a business partner is like choosing a spouse

4. Why you as an entrepreneur should start thinking big even if your business is still in the beginning phase

Find out more about Karla at https://karlasingson.com/

PTT 77: Facebook Algorithm: Fight or Flight?

Ann Kristine Penaredondo — Wed, 10 Feb 2021 18:00:00 +0800

Entrepreneurs and Experts, as well as Digital Marketers, talk about social media algorithms all the time. Like Facebook, every social media platform has its own algorithms. But do you really understand how algorithm works? Is Facebook algorithm something to loathe about or should you rather get to know it better like a friend?

This episode talks about what's really behind Facebook algorithm so you could understand it better as you do Facebook Marketing.

PTT 76: On Starting Small and the term "Self-Made"

Ann Kristine Penaredondo — Mon, 01 Feb 2021 06:00:00 +0800

As entrepreneurs and experts, starting small is part of the business journey. As you scale your business, people will say that you are a "self-made". Do you believe in starting small and the self-made term?

PTT 75: The Power of Podcasting with ValuePod Productions 2

Ann Kristine Penaredondo — Mon, 25 Jan 2021 06:00:00 +0800

How will podcasting fare in the next few years? Is podcasting the new social media? Is it the time to TALK NOW?

In the second part of this two-part series, Eloisa Almonicido and Ce Mercado of ValuePod Productions breakdown the future of podcasting.

Your trustworthy podcast partner: https://valuepodmarketing.com/

PTT 74: The Power of Podcasting with ValuePod Productions

Ann Kristine Penaredondo — Mon, 18 Jan 2021 18:00:00 +0800

It was not long ago when podcast were unheard of. Okay, that is not true. In fact, a few individuals started doing podcasts for at least a decade!

Today, podcasts are embedded in our lives. Whether we are driving the car or working, we listen to podcasts.

Two Filipinas decided to help entrepreneurs send their message out to the world through podcasting production and management. Listen to the story of Eloisa Almonicido and Ce Mercado of ValuePod Productions in this two-part episode.

Your trustworthy podcast partner: https://valuepodmarketing.com/

PTT 73: Holidays 2020 and Facebook Ads

Ann Kristine Penaredondo — Tue, 12 Jan 2021 06:00:00 +0800

Observations and lessons on Facebook Ads during the holidays - straight to your listening mode now.

Pin To Top will have a series of Facebook Advertising episodes for entrepreneurs and experts. Stay tuned to this podcast.

PTT 72: Show Up and Do Your Thing

Ann Kristine Penaredondo — Tue, 05 Jan 2021 06:00:00 +0800

Kicking off 2021 with a business lesson that I learned from the Netflix series, The Crown.

PTT 71: The Year 2020 for Facebook

Ann Kristine Penaredondo — Mon, 28 Dec 2020 06:00:00 +0800

As Pin To Top closes 2020 with a full year of weekly episodes, I think it’s best to have a review of what Facebook did - whether good or bad - for 2020. Would the good things be enough for Santa to give them a gift? We’ll find out.

References:

https://blog.hootsuite.com/facebook-updates-2/#January_2020_Facebook_updates

https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/

https://www.facebook.com/business/news/insights/2020-topics-and-trends-report

PTT 70: Facebook Marketing Series - Using Facebook Pixels

Ann Kristine Penaredondo — Mon, 21 Dec 2020 06:00:00 +0800

Are you already using Facebook ads for your business, or are you planning to advertise through Facebook in the future?

Whether your answer is Yes or No, you would need this key tool. It’s called the Facebook Pixels.

Everything you need to know about Facebook Pixels is on this episode.

More information about Facebook Pixels are found here:

https://blog.hootsuite.com/facebook-pixel/

https://www.facebook.com/business/learn/facebook-ads-pixel

About Facebook Pixel

Create and Install Facebook Pixel

PTT 69: Facebook Marketing Series - Strategies and Tactics for Facebook Messenger

Ann Kristine Penaredondo — Mon, 14 Dec 2020 06:00:00 +0800

Want to have a marvellous Messenger Marketing for your business? This is the episode for you.

More information is available here: https://www.facebook.com/business/marketing/messenger

PTT 68: Facebook Marketing Series - Using Facebook Groups

Ann Kristine Penaredondo — Mon, 07 Dec 2020 06:00:00 +0800

Facebook Group is a great way to create a community for your audience. Are you using the Facebook Group features to your advantage?

PTT 67: Facebook Marketing Series - Running Contests or Promos

Ann Kristine Penaredondo — Mon, 30 Nov 2020 06:00:00 +0800

Do you love contests? I am sure your audience would love to get a gift from your business or brand.

You may have seen contests or promos done via Facebook Page, a third-party contest app, or businesses or brands may tell you to go to download their app to join. You can do all of these, too.

Yes, if you have seen or joined a contest on Facebook, you too, can hold a contest or promo for your business.

Here's how can you ensure a smooth running of contests or promo on Facebook.

PTT 66: Marketing Lessons from the U.S. Elections

Ann Kristine Penaredondo — Mon, 23 Nov 2020 18:30:00 +0800

I love learning marketing. So I focused on the marketing lessons that unfolded during the U.S. Elections.

Lesson One: Branding. I suggest you listen to Jeff J Hunter's Savage Marketer Podcast EP42.

Lesson Two: Facebook Ads. You may check Noah Kagan's video.

How about you? What marketing lessons have you learned from the US Elections?

PTT 65: Facebook Marketing Series - Fan Engagement

Ann Kristine Penaredondo — Tue, 17 Nov 2020 18:00:00 +0800

If you do not respond to your audience on your Facebook Page, then why even have a Facebook Page in the first place?

Let’s talk about how you can improve your Facebook fan engagement.

PTT 64: A Lesson on the Only Mail that I Got During Pandemic 2020

Ann Kristine Penaredondo — Tue, 10 Nov 2020 12:00:00 +0800

Direct marketing is not dead, nor is physical mail.

Here are lessons from the only mail I got during the 2020 pandemic.

This episode first appeared on my Facebook Page.

PTT 63: Facebook Horror Stories

Ann Kristine Penaredondo — Wed, 04 Nov 2020 23:15:00 +0800

Have you ever experienced having an unpublished Facebook Page or restricted Facebook ads account?

I experienced it many times. It's like a nightmare that you want to wake up from, but the problem is it's real.

Learn how you can take actions to prevent these Facebook horror stories from happening to you. Or if you are experiencing it, discover how you can solve the problem.

Your best reference: https://www.facebook.com/policies/ads/

PTT 62: Facebook Marketing Series - Trending or Breaking News

Sun, 25 Oct 2020 22:00:00 +0800

Trending or Breaking News is shareable news. Trending or breaking news can be helpful in letting your customer stay up-to-date. It allows you to become an authority and at the same time, you can also create conversations.

Are you sure you are using them to inform your audience? Learn more how you can leverage trending or breaking news in this episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 61: Facebook Marketing Series - Visual Ideas That Will Increase Your Social Media Engagement

Sun, 18 Oct 2020 22:00:00 +0800

Did you know that you can increase social engagement with your visuals?

Tweets with images can give you 3x more engagement. A LinkedIn post with an image can give you 98% more comments. A Facebook post with an image generates 2x more engagement.

Truth be told, images can help you make your customers stop and check your post.

In this episode, I discussed the visual ideas that will increase your social media engagement. These visuals ideas came from Marcus Ho, Brew Interactive Managing Director and Pin To Top guest. He shared the visuals ideas in Social Media Examiner.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 60: Facebook Marketing Series - How to Create Content for Facebook

Sun, 11 Oct 2020 22:00:00 +0800

If you are creating content that nobody reads it then there’s no use of writing.

But how do you create content? The best way is to figure how a content goes viral.

Check out the mentioned book in this episode.

Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 59: Facebook Ecosystem: What You Need to Know about the Facebook Family

Mon, 05 Oct 2020 11:28:53 +0800

To say that Facebook doesn't want you to leave the platform is an understatement. And you can not blame it. Facebook's ecosystem allows you to do almost everything without leaving its family of apps.

According to Stefano Maggi, in his Medium article in 2018, "Now, the design of Instagram, WhatsApp, Messenger and Facebook itself encourage more specific types of behavior depending on which one people are using."

Let's get to know Facebook's ecosystem and how it can help your business.

Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 58: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk 2

Sun, 27 Sep 2020 22:00:00 +0800

In the second part of Pin To Top Podcast’s interview with Jeff J Hunter, he shares his thoughts on getting started on becoming a thought leader.

We also checked out his TikTok video that went viral in September 2020 - and how this would affect his business.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 57: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk

Sun, 20 Sep 2020 22:00:00 +0800

Jeff J Hunter is known as the King of Outsourcing, a title that he did expect to have.

In this two-part episode, Jeff provides his insights on personal branding and how to do it right at this age. Jeff is a Savage Marketer who has numerous guesting on TV, radio, and podcasts (including this show!) so you better take down notes.

And did I mention that he currently has 2.5 million TikTok followers?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 56: Standing on the Shoulders of the Giants: People That I Follow for Marketing and Life Kicks

Sun, 13 Sep 2020 22:00:00 +0800

We're taking a break from Facebook Marketing strategies and tactics for your business to give way to a list of mentors.

Who do you follow for marketing and life lessons? I shared my list in the podcast episode.

Share your mentor's list with me! Go to https://anchor.fm/pin-to-top and click "Message".

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 55: Facebook Features You Might Be Missing Out

Ann Kristine Penaredondo — Sun, 06 Sep 2020 22:00:00 +0800

Are you sure you are using Facebook’s features for your business? If not, this episode is for you.

From See Firsts to Legacy Contact, you are going to discover how these Facebook features can help you with your Facebook marketing for your business.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 54: Before You Start with Facebook Marketing Series - Social Media Calendar

Sun, 30 Aug 2020 22:00:00 +0800

Do you prefer posting your content daily, or would you like to schedule posts in advance? Is there a better way to do the latter?

Discover how having a social media calendar can help you plan and strategize your content. You will also learn how to create an effective social media calendar for your business.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 53: Before You Start with Facebook Marketing Series - Facebook Page Elements

Thu, 27 Aug 2020 02:32:32 +0800

Have you heard about an “optimized” Facebook Page? What does it mean? Do you think you know the essentials for a successful Facebook Page for your business?

I'll help you break down the essential elements of a Facebook Page so you could optimize them well.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 52: Here's How to Put Together Your Online and Offline Marketing Strategies

Sun, 16 Aug 2020 22:00:00 +0800

Are your offline and online marketing strategies integrated? Or do they stand alone, or worse, are somehow pitted against each other?

Did you know that having an integrated marketing strategy helps you convey your message more effectively through multiple channels?

It’s time to talk about Social Media Integration Strategy for your business.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 51: What Do You Want Facebook To Do For You?

Thu, 13 Aug 2020 14:55:41 +0800

Are you achieving your target goals for your business on Facebook?

If your answer is No, let me clarify that it’s not Facebook’s problem. It’s yours.

Let’s talk about key performance indicators that you need to be clear about before you start with Facebook marketing.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 50: Facebook's Holiday Planner 2020 - How to Leverage Holidays on Facebook

Sun, 02 Aug 2020 22:00:00 +0800

We’re in a pandemic, but one thing’s for sure: the holidays are coming!

Yes, the Bed months are around the corner. If you are in the Philippines, you know that Jose Mari Chan’s song is just waiting to play.

Today, more than ever, businesses need efficient strategies to meet people where they are and the ability to measure if these strategies are working.

This season, ensure your business is positioned to connect with your customer, wherever they are.

Facebook has prepared a fourth-quarter holiday plan for 2020 for you, entrepreneurs and experts. I discussed the important points of the plan for you.

What are your marketing plans for the coming holidays? How will you ensure the safety of your employees as you produce and deliver your product? How will you use Facebook to help you with your campaigns?

Get the full details on this link: https://www.facebook.com/business/insights/tools/holiday-season

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 49: Follow Your Heart - Why You Need to Have a Brand Persona

Tue, 28 Jul 2020 02:01:35 +0800

In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona.

Here's a hint: Brand Persona is NOT a customer avatar.

Discover:

How is Brand Persona used?
Reasons to choose you over your competitor
Elements of a Brand Persona
Creating Your Brand Persona
Why you need to establish your brand persona FIRST before anything else.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 48: The Story of a Pin - Pin To Top's Podcast Journey

Sun, 19 Jul 2020 22:00:00 +0800

I am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?"

What I want to tell you in this episode are:

1. Creating this show was never easy; it's not that the heaven's opened and boom, the show is out.

2. Everyone starts small. So is my show.

The Story of a Pin was first shared with ValuePod Productions' Podcast Bootcamp 2020 participants.

Happy listening!

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 47: Perfect Combination - Why You Need to Identify Your Ideal Customer

Sun, 12 Jul 2020 22:00:00 +0800

Before you start anything on Facebook Marketing , you need an audience.

In the first Before You Start with Facebook Marketing Series, you will learn about Customer Avatar.

Discover:

What is Customer Avatar?
Why is Customer Avatar important?
Why use Avatar?
Multiple Customer Avatars
Ann’s experience in creating a Customer Avatar for a brand
How do we create the Customer Avatar?
Customer Avatar Template
What’s in it for you?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 46: July 2020 is Facebook Ads Boycott Month! Should You Worry?

Sun, 05 Jul 2020 22:00:00 +0800

Adidas, Starbucks, Verizon, Pepsi.

Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platform isn't Facebook.

Big companies have started the Facebook ads boycott, a move aimed to make the biggest platform in the world consider their policies against racism and violence. Some experts say this would hurt Facebook's income, while others say otherwise.

But what about you? Should you worry about this boycott?

References:

Facebook ad boycott: Why big brands 'hit pause on hate'

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 45: Ann Kristine's Social Media Book List

Sun, 28 Jun 2020 22:00:00 +0800

Books! Who loves books? I love books!

If you are looking for a list of book recommendations for social media, this episode is for you.

I am sharing with you my top ten social media books list. Go and get them on your favorite book store.

Let me know which social media book have you read that deserves to be on our social media book list!

Check out the recommended social media books here: (not affiliated links)

Contagious by Jonah Berger

Made to Stick by Chip and Dan Heath

The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Crushing It! by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Triggers by Joe Sugarman

Influence by Robert Cialdini

Everybody Writes by Ann Handley

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman

Social Payoff by Marcus Ho

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 44: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion

Sun, 21 Jun 2020 22:00:00 +0800

“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?”

That is one of the questions I asked Mommy N (or Myrna Natividad) on this second part of my interview with her.

Why? Because it seems that Filipino small and medium business owners still do not embrace putting their business online. I might have the wrong notions, so I asked the best person.

Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 43: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion

Sun, 14 Jun 2020 22:00:00 +0800

In times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Natividad, Grow Your Business Pinoy! author and mentor to small and medium business owners.

As a retired businesswoman, she has four decades of business experience under her belt. Her hands-on experience in managing businesses made her a credible mentor to small and medium business owners.

Listen to Mommy N’s advice to business owners, especially on how to take care of your biggest business’ asset.

Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 42: Be Like Mark Cuban and John Krasinki

Sun, 07 Jun 2020 22:00:00 +0800

What does Mark Cuban and John Krasinki have in common? They leverage user-generated content.

Find out more in this episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 41: Putting Marketing On Hold in the Time of COVID-19

Sun, 31 May 2020 22:00:00 +0800

I share with you the email that I sent to one of my clients when the client decided to put on hold their social media marketing at the time of the pandemic.

How are you marketing your business during these challenging times?

References mentioned in this episode are here:

Andrea Vahl's Should You Run Facebook Ads During a Crisis?

Bob Ruffolo's Digital Sales and Marketing Approach

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 40: Perry Belcher on Pandemic: Pivot, Don’t Pause Part 2

Sun, 24 May 2020 22:00:00 +0800

In the second part of the interview, Perry Belcher generously shared:

Giving premiums during a pandemic?
How should virtual professionals market their business?
Three surprise questions

MUST-LISTENS:

When it comes to creating businesses, Perry is almost never his own customer.
Should you build a business out of your passion right away?
Your biggest advantage when going for a new market or industry

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 39: Perry Belcher on Pandemic: Pivot, Don’t Pause Part 1

Sun, 17 May 2020 22:00:00 +0800

Yes, you read that right. Perry Belcher, investor, direct response marketing specialist, and co-founder of Digital Marketer.com, is my third podcast guest.

I needed to talk to someone who understands what the business owners are going through these tough times. You’ll never know how excited (and nervous) I was when he agreed to do this interview.

Here are the topics you need to listen to in this episode:

Why he’s busier now than in the last five years,
How to pivot, don’t pause during the challenging times (like right now)
Taking mental notes: Remembered you during the downtimes
Handling some of his businesses that were affected by COVID-19
The best characteristics that Perry is looking for his great team member
How he keeps updated with business trends

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 38: What Digital Light Switches Can Teach You About Putting Your Business Online

Sun, 10 May 2020 22:00:00 +0800

If a light switch can go digital, why couldn't your business?

The pandemic has taught you a hard lesson. Better not take the lesson for granted.

Or just like a light switch, get turned off.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 37: How's Your Lockdown Life?

Sun, 03 May 2020 22:00:00 +0800

Here's a summary of my lockdown life as a virtual professional in the Philippines, serving clients as a social media manager and a mentor to aspiring virtual professionals.

How's your business doing during these challenging times?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 36: What To Do When You Couldn't Get Clients

Sun, 26 Apr 2020 22:00:00 +0800

What do you do when you put up a business and there are no clients coming in?

You cry first. Done? Good. Then you get back up and listen to this episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 35: Postcard from Hawaii - What This Seemingly Old Thing Can Teach You Marketing

Sun, 19 Apr 2020 22:00:00 +0800

I love postcards! But I never expected that old things, such as postcards, could still give you and I marketing lessons.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 34: You Are The Five People You Surround Yourself With

Sun, 12 Apr 2020 22:00:00 +0800

The old sage, "You are the five people you surround yourself with" is true, most especially in entrepreneurship. I re-learned the old sage's lesson again through a story that I share with you in this episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 33: Halloween Stories Webinar Lessons

Sun, 05 Apr 2020 22:00:00 +0800

On October 30, 2019, I took a test: I created a webinar for social media managers and business owners or entrepreneurs, whose Facebook Pages got banned or disappeared like a ghost. In this episode, I share with you the lessons that I learned from my test webinar.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 32: A Pizza Driver Story on Testing

Sun, 29 Mar 2020 22:00:00 +0800

There is a marketing lesson in pizzas. I commended the pizza driver for what he did that most marketers fail to do - testing.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 31: These Concepts Made My Head Ache

Sun, 22 Mar 2020 22:00:00 +0800

Entrepreneurs and Business Owners: This is my let's-sit-down-and-really-talk-about-the-truth episode for you.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 2

Thu, 19 Mar 2020 10:21:49 +0800

This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.

As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?

You, as an 8-to-5 employee, go home to your families daily kasi your home is your haven. Ang bahay ninyo ang inyong sacred space. Paano kapag sa loob ng isang buwan, makikihati sa inyong sacred space ang inyong trabaho?

Kaya I am happy and honored that our guests tonight said YES to my invitation for this broadcast. Sila ang pwedeng makatulong sa inyo kung paano mag-work from home without sacrificing the sacredness of home.

GUESTS (in alphabetical order):

1. Ginger Arboleda - Mommy Ginger, CEO of Manila Workshops, COO of Taxumo

2. Shawi Cortez - Founder, Forest School Philippines

3. JP Espino - The Digital Architect

4. Jomar Hilario - Philippines’ Online Marketing Guru, Author of Virtual Careers

5. Nins Mendoza - Facebook Advertising Expert, New Smart Marketing Owner

6. Noemi Mora - Virtual Professional, Homeschooler

7. Fred Mosquida - Email Marketer and Contributor at Marketing in Asia and Thrive Global

8. Niño and Yuan Natividad - Social Media Marketing Consultants and Salespreneur Champion Makers

9. Nath Reyes - Tatak Funchum YouTuber, Video Essentials Founder

Moderator: Ann Kristine A. Peñaredondo

Broadcast Director: Niño Natividad

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 1

Thu, 19 Mar 2020 10:12:05 +0800

This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.

GUESTS (in alphabetical order):

1. Ginger Arboleda - Mommy Ginger, CEO of Manila Workshops, COO of Taxumo

2. Shawi Cortez - Founder, Forest School Philippines

3. JP Espino - The Digital Architect

4. Jomar Hilario - Philippines’ Online Marketing Guru, Author of Virtual Careers

5. Nins Mendoza - Facebook Advertising Expert, New Smart Marketing Owner

6. Noemi Mora - Virtual Professional, Homeschooler

7. Fred Mosquida - Email Marketer and Contributor at Marketing in Asia and Thrive Global

8. Niño and Yuan Natividad - Social Media Marketing Consultants and Salespreneur Champion Makers

9. Nath Reyes - Tatak Funchum YouTuber, Video Essentials Founder

Moderator: Ann Kristine A. Peñaredondo

Director: Niño Natividad

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 30: When Your Team Doesn't Believe in Social Media

Tue, 17 Mar 2020 09:30:23 +0800

Went on a job board to pitch my Facebook Marketing services to potential clients. I saw a very interesting online gig opportunity, I had to tell the potential client the truth.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 29: Marcus Ho on Serendipity, Entrepreneurship, and Marketing - Part 2

Sun, 08 Mar 2020 22:00:00 +0800

“When should a business owner hire a digital marketing agency and when should he get a virtual assistant?”

A fuzzy line of difference. But Marcus Ho of Brew Interactive was able to break down the when’s and the how’s.

Listen to the second part of my interview with Marcus Ho.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 28: Marcus Ho on Serendipity, Entrepreneurship, and Marketing

Sun, 01 Mar 2020 22:00:00 +0800

"Everything in my life is almost serendipity."

That's what Marcus Ho, Managing Director of Brew Interactive, said of his journey to entrepreneurship.

Marcus is one of my long-term clients. To think and say that I have learned a lot from him already is a mistake. This guy still makes me think, "Why didn't I thought of that?"

After leaving the two-year mandatory military service (a must in Singapore), Marcus realized he didn't want to become an employee. He wanted to make an impact - his way.

Find out how Marcus found his way to entrepreneurship, marketing, and building a digital marketing agency that has helped big names in various industries around Asia and the world.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 27: What Teens Wish Their Parents Understood About Technology - SISC - January 20, 2020

Sun, 23 Feb 2020 22:00:00 +0800

I found the audience that's going to make me scared: PARENTS. Only because I am not yet a parent.

What an honor to go back to Southville International School and Colleges (I worked and finished my Education Units there) and serve its parents. I discussed the research that I conducted to their students in time for their AI-ICT, Math, and Science Technology Week.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 26: Entrepreneurs and Freelancers Forum 2020 Post-Interview - 11 January 2020

Sun, 16 Feb 2020 22:00:00 +0800

I was ushered to the Entrepreneurs and Freelancers Forum 2020 Speaker’s Lounge for a post-talk one-on-one interview with Ms. Manila Workshops and Mommy Ginger herself, Ginger Arboleda.

I wanted to pinch myself if that was real but I had no time. #MyOscarsMoment

Here’s the post-interview from Taxumo Facebook Page.

Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event!

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 25: Entrepreneurs and Freelancers Forum 2020 - 11 January 2020

Sun, 09 Feb 2020 22:00:00 +0800

My first speaking gig for 2020! I’m excited to share with you my Entrepreneurs and Freelancers Forum 2020 talk on “Are You Tapping the Right Target Market for Your Business?”

Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event!

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 24: A Lesson on Facebook Pixels

Ann Kristine Penaredondo — Sun, 02 Feb 2020 22:00:00 +0800

Sharing with you the Facebook Live I did months ago on Facebook Pixels on the websites of Philippines’ top broadsheets.

As you may remember, I was featured at The Manila Times in August 2019. When I checked the article online, I realized that there is no Facebook Pixel around the article.

You’ll never know when you’d get to use the pixels!

To know more about Facebook Pixels, check this link.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 23: Marketing Lesson from the Oscars

Sun, 26 Jan 2020 22:00:00 +0800

Golden Globe. Screen Actors Guild. BAFTA. OSCAR.

These awards, along with the others, are given to the movies and the actors who deserve it.

Well, there's more to the awards, red carpet drama, and speeches, than meet the eye.

You will never look at awards season the same way again after listening to this episode.

I am sharing with you a marketing lesson I gave during a Success Squad assemble.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 22: Tom Hiddleston and My 2019

Tue, 21 Jan 2020 13:45:29 +0800

I thought of sharing with you what I thought of my 2019. And no, it's not about me thinking of Tom Hiddleston the whole year.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 21: Jomar Hilario on Online Marketing, Virtual Careers, and Business - Part 2

Mon, 13 Jan 2020 00:00:00 +0800

“Jomar, what’s your advice for business owners so they would understand how social media would help their business?”

That’s one of the questions that I asked Philippines’ Internet Marketing Guru, Jomar Hilario, in part two of my interview.

You also have to find out how he keeps tab of market and technology conditions.

Find out more about Jomar at https://virtualcareersbook.com/

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 20: Jomar Hilario on Online Marketing, Virtual Careers, and Business

Mon, 06 Jan 2020 00:00:00 +0800

I met Jomar Hilario in 2009 in an Internet Marketing Workshop in Cubao, Quezon City, Philippines. I attended his seminar to know how to earn a side income from the Internet. Little I know that meeting my mentor in that seminar will turn my life 360 degrees.

In part one of the interview, Jomar shares how he started his encounter with online marketing, and how he forced himself to be a speaker in an event (!) Listen also to his insights on business owners leveraging online marketing.

Find out more about Jomar at https://virtualcareersbook.com/

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 19: What Business Owners Could Learn From Fandango

Mon, 08 Jul 2019 00:00:00 +0800

Fandango is a pre-selling ticket company that allows your to book tickets in advance. But it goes beyond that. Business owners should take note of what Fandango has done.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 18: Why Fans Find Marvel Studios, Well, Marvellous

Mon, 01 Jul 2019 00:00:00 +0800

Marvel Studios is marvellous in keeping and maintaining relationships. Find out why in this episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 17: Compelling content means…

Mon, 24 Jun 2019 00:00:00 +0800

What does it mean when someone says "compelling content"?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 16: How To Hop On The Bandwagon Of Relevant News And Topics

Mon, 17 Jun 2019 00:00:00 +0800

Unlike editorial calendar, a breaking news, developing news, or relevant news couldn’t be planned. But you could leverage them for your business' Facebook Page, too, if done properly.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 15: Do You Use An Editorial Calendar For Your Facebook Content? - Two

Mon, 10 Jun 2019 00:00:00 +0800

Let me explain further why you need to have an editorial calendar for your Facebook content.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 14: Do You Use An Editorial Calendar For Your Facebook Content?

Mon, 03 Jun 2019 00:00:00 +0800

Do you use an editorial calendar for your Facebook content? I am a believer and user of the editorial calendar. Some aren't.

Here's why you should create an editorial calendar for your Facebook content.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 13: Email Marketing Sequences Should Not Be Like Boomerang

Mon, 27 May 2019 00:00:00 +0800

Your email marketing strategy should include having funnels so that every customer would have a new set of information or value to receive from you.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 12: How Facebook Insights and Analytics Can Help Your Business

Mon, 20 May 2019 00:00:00 +0800

If your Facebook Page has at least 100 Likes, you would be able to access Facebook Insights.

On the other hand, Facebook Audience Insights (available on your Business account) is where you get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more.

These will help you get to you know your fans and potential audiences more.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 11: Social Media Wants You To Do The Basics - With A Bit Of Logic

Mon, 13 May 2019 00:00:00 +0800

Here are seven obvious ways you can optimize your social media profile - Facebook and LinkedIn examples provided.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 10: The Truth About Email Marketing

Tue, 07 May 2019 06:55:03 +0800

In the world of social, email shouldn’t be taken for granted. Email marketing one of the ways where entrepreneurs and experts get to talk to their customers about their product or service.

Find out more how email marketing can also help you generate leads and sales for your business in this episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 9: Nobody Talks About Reputation - Two

Tue, 07 May 2019 06:51:39 +0800

Here is how you can set up your reputation management for social media. It's not really complicated; even a small business owner could do this right after listening to the episode.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 8: Reputation Management 101

Mon, 22 Apr 2019 00:00:00 +0800

Social media is the closest thing to you and your customers. What do you do to keep the ties?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 7: Which Social Media Platform Should I Use?

Mon, 15 Apr 2019 00:00:00 +0800

My clients - and other business owners - ask me this. I got two rules.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 6: All About Avatars

Mon, 08 Apr 2019 00:00:00 +0800

Do you know one of the most important things you should have on your marketing arsenal?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 5: If Social Media is Dead...

Mon, 01 Apr 2019 00:00:00 +0800

You've heard it say: Social media is dead. But is it?

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 4: Why You Should Consider Facebook Marketing

Mon, 25 Mar 2019 00:00:00 +0800

Let's answer your question, “Should my business be on Facebook?”

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 3: Facebook Forecast 2019

Mon, 18 Mar 2019 00:00:00 +0800

Let’s see if the digital world is going to be a little bit kinder to Facebook this year. Plus the three words that you need for Facebook marketing for 2019.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 2: Facebook: One Year After Its Death

Mon, 11 Mar 2019 00:00:00 +0800

How I met Facebook before it dies - or so we think.

--- Send in a voice message: https://anchor.fm/pin-to-top/message

PTT 1: Hello, Podcast, My Old Friend.

Ann Kristine Penaredondo — Mon, 04 Mar 2019 00:00:00 +0800

As a Facebook Marketing Strategist, I know that Entrepreneurs and Experts could easily find their audience, get quality leads, and increase sales through Facebook.

Yet here’s what I observed: Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends.

So I thought, I know Facebook marketing - I’ve been doing this since 2013 - and I want Entrepreneurs and Experts get over the fear of anxiety, stress and overwhelm over putting their business out there via Facebook. That’s why Pin To Top is born!

--- Send in a voice message: https://anchor.fm/pin-to-top/message

Pin To Top - Trailer

Sun, 24 Feb 2019 13:00:00 +0800

If you got a critical Facebook post that you need your followers to know, be aware of, or do something, what do you do?

You click "pin to top."

That inconspicuous Facebook (and Twitter) feature is all you need to make a post stand out above the rest.

That's precisely what Pin To Top podcast is all about.

Pin To Top is your go-to podcast for Facebook marketing (plus marketing and life lessons in general). Whether you are an entrepreneur or an expert (coach, author, guru, influencer), you'd get actionable Facebook marketing tips and advice on this show.

Facebook Marketing Strategist, Published Author, and Success Squad Co-Founder Ann Kristine Penaredondo hosts Pin To Top.

Pin your way to top starting March 2019.

--- Send in a voice message: https://anchor.fm/pin-to-top/message