VyTrac is a Comprehensive Care Management Platform using AI and Automated Workflows to Cover the Entire Patient Care Continuum.

So of my favorite conversation points:

1. “Where do you start?” in terms of operational help with patients
2. Monitoring incremental changes in health to save lots of time, money, and health for folks downstream
3. How his AI is trained on the vital information from the clients and the lessons learned

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

TakeUp is a game-changing platform that helps boutique and limited-service hotels immediately increase revenue by adaptively setting rates based on real-time demand.

I learned so much in this conversation, here are some of my favorite nuggets:

1. How hoteliers price rooms and where traditional conventions fall short
2. Using data and ML to break with typical conventions to drive better results for the user
3. Selling to hospitality as a SaaS platform: what works.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

38% of startups die because of running out of cash. FuelFinance is on a mission to prevent companies from making financial mistakes that could easily be avoided.

We chat aboiut

• Why founders need to invest in financial literacy for their business OUTSIDE of spreadsheets
• The most important financial metrics for the health of a startup
• How to layer on services to a SaaS cloud-based product.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Arch is a financial services company for the next generation, enabling individual investors to maximize their wealth by providing loans against their combined alternative assets.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Escheatment refers to the process of turning custody of abandoned assets or accounts over to a state authority.

We have a wide-ranging conversation including the following topics:,

• Leveraging partnerships to build out a service–provider solution as well as business development
• Being a technical founder and having to learn how to do ‘doing’ before ‘building’
• Detecting marketing pull within the fintech community

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Passioncy is a AI native platform for the next generation short video advertising and e-commerce.

We cover: 

• The vision for the business and how they are changing e-commerce advertising
• Combining the best in generative AI and content creativity
• Creating compelling early-adopter offers

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Sora Finance works with Financial Advisors and Employers to provide credit management as a service ensuring clients and employees always have the lowest possible cost of debt. 

Top learnings:

1. GTM across a three-sided platform: marketing to individual debtholders, employers, and financial advisors
2. Managing industry headwinds like employee financial literacy investment
3. Lessons from raising a round in a tough financial climate

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Castiron is a mission-driven e-commerce company that elevates how independent kitchen-based creators sell to their customers and provides them with resources and community to support their whole business.

In this episode we cover:

• How the diversity of industry in NYC cross-polinates thoughts and impact entrepreneurship
• How to create a ‘moment of zen’ for your clients
• Leveraging content + community to scale marketing with a sustainably low CAC

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Venue is a marketplace that allows content distributors and live artists to create campaigns, upload content or livestream it, set their own ticket prices, and regionalize the streams.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

HMS Software is a supplier of project management and timesheet systems and services. HMS is the publisher of TimeControl, a timesheet software system which is used by both Finance and Project Management.

We cover

• Shift from professional services to his publisher product: a timesheet for project management and finance
• How to know when to pivot your business
• How to invest internal resources in high-impact areas

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Trace.Space is a collaborative product development tool serving teams building the most innovative and complex integrated hardware + software systems. 

We discuss:

• How he raised pre-seed round with deck, idea, and team
• A paradigm shift for product dev companies
• Efficacy of cold outbound in sales

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Zenlytic is a business intelligence tool for commerce brands. We built it so all brands can finally have reliable, trustworthy, enterprise-grade intel.

In this episode, we cover:

• how Zenlyics uses natural language to help people access and understand data in their businesses.
• The ‘high-touch’ sales model
• How to find acquisition channels to double-down on

Come for the Business Intelligence talk, and stay for the impromptu (and unsolicited) movie opinions.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

• How to leverage the data of internally created documents
• How to create a platform where clients can add their own use cases: the art of the possible
• Knowledge preservation with companies: what gets lost and why

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

We cover the following topics and much more:

Nascence and future of B2B influencer marketing

How to leverage mutual connections to hack outbound sales dev

Great use case of sweepstakes as a lead magnet

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Workstream’s mission is to empower every team to make better decisions.

Workstream unifies the workflow of complex, analytical projects allowing those teams to streamline collaboration, better orchestrate their projects, and power better business results.

We chat about

• How to create a center for excellence in data and analytics
• When a startup should invest in BI/analytics function
• The most underrated metric: that SaaS companies should measure 

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

ItsMyURLs is an iOS and web application that connects people to all of your social network and app profiles.

We cover a wide range of topics, including:

• Using link tracking to determine optimal marketing spend
• How we launched the first QR code link to a social media company
• Fun fact: Why QR Codes look the way they do

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Max Ostrove, Founder and CEO of Studiobox, comes on the Pipeline Superheroes podcast to feature his new venture. Studiobox is hardware/software tool that enables studio-quality remote shoots for video professionals.

Learn more about the Studiobox mission here.

We talk about his entrepreneurial journey, and much more:

• The businesses shift from hardware to software
• What’s worked from his GTM: Setting up a Referral and affiliate program
• Differences in the entertainment and software business spheres

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Founded by Mike True and Cody Greco, Prescient AI is developing a marketing simulation and prediction platform with artificial intelligence-powered tools that help eCommerce and direct-to-consumer companies more accurately forecast demand and optimize marketing efforts to target their most valuable customers

In This Episode, You’ll Learn:

• Limitations Of Pixel-Based Ad Platforms: Moving Beyond Clicks
• Data-Driven Decision Making: Triple Whale As A Potential Solution
• Valuations In Venture Capital: Strategies And Lessons Learned

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

We cover a wide range of topics including:

• The age-old question of software engineering recruiting
• Custom-building a outbounding solution to maximize the value of the clients
• Successful partnerships with VC firms

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

PatternAI: Your own personal interactive robot. PatternAI provides data science as a service (DSaaS) through automated data pipelines and ML/AI in the cloud. Think of Pattern like, “Alexa for business”.

We cover:

- how to close more deals with sales data of videos and emails, outreach sequences.

- Personal GTM strategy: do relationships

- Which subject lines actually work, proven by data

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

We also discuss

• importance of optimizing all aspects of the revenue cycle, including customer success, account management, support, self-service, and product.
• Her experience at Interact as a bootstrapped company that has focused on organic SEO and content marketing to drive growth. 
• The value of building a community around a brand or product to create connections with customers and provide user-generated content. 

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

This inspired him to create Cognomotiv which is focused on validating the reliability of autonomous systems such as self-driving cars or drones. Hadi believes that humans have an illogical expectation for machines and software but at the same time they need validation because these algorithms lack casual understanding. His customer profile includes those who care about the health and performance of their system whether it be a fleet vehicle or autonomous car. 

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

VitusVet is on a mission to improve the health and well-being of all pets by creating digital products that make life better for veterinary practices and pet owners. 

In this episode we cover:

• How continuing education can be used as an effective marketing channel
• How VitusVet signed massive partnerships with big pharmacy brands
• What a ‘sticky’ client really is and how to find them

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

In this conversation, we cover:

• How to leverage a successful niche to expand into new industries
• How do you enable your users to find 200 different use cases for your application
• How to sell to massive logistics and food business like the largest provider of shell eggs

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

During Covid, Christie created an app that provides hosts with a cloud-based system to securely access a film from a producer or creator and tools to set up virtual chats and panels.

In this episode we cover:

• Community-based marketing
• How to build out a three (!) sided platform
• Lessons from marketing and selling to the entertainment industry

Check them out here

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

His mission is to virtualize the cloud: giving companies the freedom to mix-n-match services from different clouds as if all the clouds are one. Hence his motto - From many clouds, one.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Great lessons of selling for folks in SaaS organizations big and small, I really enjoyed the conversation and learned a lot about the history of some of the biggest brands in tech.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

His mission, after many years running large enterprises like Guardian, is to help companies most effectively use the time, talent and emotional energy of their people to produce financial results.

In this episode, we cover:

1. How to monitor a healthy team culture, in the same manner, businesses monitor systems
2. Creating an environment where people find their purpose
3. Ensuring high-performers have influence in the business and feel heard

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Their mission is to help SaaS founders build innovative products through their outsourced development.

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Their goal is to end bad service experiences through a software platform that puts the employee first.

In this episode, we cover the following:

1. How to build a comprehensive and productive company culture 
2. What behavioral economics tells us about productivity + motivation
3. Product-Led Growth in the service industry

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

ORtelligence is a SaaS platform that ensures surgical operating rooms have the right equipment for the patient every time.

In this episode, we cover:

1. Using AI in real-time to support the best possible outcomes for patients
2. How their product helps surgeons book procedures in a fraction of the time
3. Growth & sales tactics for companies targeting hospitals

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Their mission to help companies automate, schedule, and clone pipelines at will with no code; to scale the business and the team out and focus on new models instead of babysitting old ones forever.

In this episode, we cover:

1. Building future-proof ML models
2. Converting ML ideas to execution with less code
3. What Emmanuel learned from the YC experience

I hope you enjoy, and as always if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

TechScreen is pioneering Just-in-Time Knowledge, giving recruiters critical information that helps them execute their jobs without the time-consuming need for training.

Check them out here.

And as always, if you want to talk to a specialist at Bloom Growth, give us a shout here.

We talk about

• How to talk about customer pain points via ad copy with a technical product
• The power of lookalike audiences
• How they help software engineers write better code, faster

Check out Devii here: https://www.devii.io/

I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

Greg Sloan believes each person has a personal purpose and that aligning companies with their workers' purpose will create better outcomes for all parties involved. We had a really captivating conversation about the meaning of purpose, how leaders at organizations need to think about purpose, and how to make life better for every team member.

Check out Go Beyond here.

And as always, if you want to talk to a specialist at Bloom Growth, give us a shout here.

Luke & Grant also discuss:

1. How customer pricing strategies reveal company values
2. The imperative of an evolving pricing strategy
3. How to properly test a marketing strategy

Check out Luke here: https://www.linkedin.com/in/lukehohmann/

Check out the book here: https://profit-streams.com/

In this show, we'll be discussing the basics of B2B sales and what makes it unique compared to other forms of sales. We'll talk about the key components of a successful B2B sales process, including lead generation, qualification, and closing. We'll also explore the importance of building strong relationships with prospects and customers, and how to use data and technology to help you make informed decisions and achieve your sales goals.

So if you're ready to take your B2B sales game to the next level, then sit back, grab your headset, and get ready to be inspired and empowered by the Pipeline Superhero community.

In this show, you'll learn:

• What is B2B sales and what makes it different from other forms of sales
• The key components of a successful B2B sales process
• The importance of building strong relationships with prospects and customers
• How to use data and technology to improve your sales performance

Resources you should check out:

• Hubspot's Beginner's Guide to B2B Sales: https://www.hubspot.com/sales/b2b-sales-guide
• Salesforce's B2B Sales Playbook: https://www.salesforce.com/content/dam/web/en_us/www/documents/sales-playbook/salesforce-b2b-sales-playbook.pdf
• B2B Sales Summit: https://www.b2bsalessummit.com/

Thanks for listening to this episode of Pipeline Superhero. We hope you enjoyed this introduction to B2B sales and that you'll join us for future episodes. Until next time, keep crushing your sales goals and remember: You're a Pipeline Superhero!