Pod Chat

Ask Me Anything: Your Podcasting Questions Answered Live! - One Minute Podcast Tips

Mon, 30 Jun 2025 04:30:00 -0400

After nearly three years of quick-hit podcasting tips in under 60 seconds, One Minute Podcast Tips is evolving.

In the next few weeks, I’ll be shifting from this micro format to a bi-weekly livestream on YouTube, where you can join me live for deeper conversations, community Q&As, and real-time podcasting advice.

Subscribe to my YouTube channel for the live streams: Danny's YouTube channel

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One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Apple Podcasts, Spotify, their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

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Why Every Podcaster Should Be Using Reddit - One Minute Podcast Tips

Mon, 23 Jun 2025 13:15:00 -0400

If you're not using Reddit as a podcaster, you're missing out on some great opportunities. Here's why.

Additional reading and listening:

What podcasts are much better at the beginning, but have let you down after awhile (& why?)

Products I Use for One Minute Podcast Tips

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

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One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Apple Podcasts, Spotify, their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

This podcast uses the following third-party services for analysis:

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Why Audio Quality is More Important Than You Think - Be a Better Podcaster with Jamie and Jaayne

Mon, 16 Sep 2024 09:00:00 -0400

Hi everyone! In this inaugural episode, we explore the critical role of audio quality in podcast engagement and listener satisfaction. We examine a recent Twitter poll which revealed that over half of the 305 respondents consider poor audio quality the primary reason for abandoning a podcast.

Listener grievances include subpar audio, the perception of amateurism, the annoyance of excessive sound effects, and the frustration with easily avoidable technical issues.

We also talk about:

The impact of audio quality on the listener experience
Common audio pitfalls that plague podcasts and alienate audiences
Simple yet effective strategies to elevate audio quality, regardless of budget

Listen now to discover how prioritizing audio quality can be a game-changer for your podcasting journey!

Mentioned in today's episode

Dispelling the "Audio quality is less important than content" myth

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Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

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Pod Chat - The Final Episode

Tue, 31 Oct 2023 08:00:00 -0400

Pod Chat is closing, as I continue more in my latest podcast. Here are the full details, as well as some shows you might want to follow to keep up with the podcast industry.

Check out One Minute Podcast Tips and be a better podcaster in just a minute a week.

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Contact me: danny@dannybrown.me

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Why Indie Podcasters Should Use Direct Sponsorship and Memberships or one-Off Tips

Wed, 30 Aug 2023 07:00:00 -0400

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Pod Chat Returns in June, and Community Membership News

Sat, 20 May 2023 09:00:00 -0400

After a slight hiatus over the spring, Pod Chat will return in June. Also, news of a cool way to support Pod Chat from one-off tips to full community membership.

Support the show: Become a Premium Member for early access, exclusive content, stickers and more.

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Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!

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Lets Talk About Podcasting Myths

Wed, 12 Apr 2023 18:00:00 -0400

For the last 14 years, I’ve been involved in podcasting. Okay, that’s not quite correct - I published my first podcast episode back in 2009 on BlogTalkRadio, but then didn’t record anything else until 2016. So, technically, I’ve been in the space for the last 7 years - my bad!

Over that time, as podcasting has grown in popularity both for podcasters and listeners, it’s safe to say that growth has also attracted the usual crowd of experts and gurus that offer their “expertise”, usually for a large sum of money, to unsuspecting podcasters looking to grow their show(s) and enjoy whatever modicum of success they’re looking for.

Now, that’d be fine - after all, everyone deserves to make a living. But, sadly, a lot of the advice given is misunderstood at best, and outright shilling at worst, where they just want to make a quick buck out of a new and eager audience.

So let's bust the myths that these "experts" shill.

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Let's Talk About Mental Health in Podcasting

Fri, 17 Mar 2023 04:30:00 -0400

There are a lot of studies on how podcasting can benefit listeners when it comes to their mental health, but this isn’t the case when it comes to the creators behind the podcasts. And that’s more than a little disconcerting. Because podcasting can be such a lonely endeavour, this only exacerbates the issues someone might be going through that are multiplied when their anxieties about their podcast start to take over.

For those that are suffering, it’s often in silence. Even though it’s 2023, mental health still carries a stigma around it - according to the American Psychiatric Association, more than half of people with mental illness don’t receive help. A lot of this can come down to the fact that people are so unwilling to talk about it - going back to that belief they're weak, or there must be something wrong with them and only them. Or, worse of all, they believe it's "all in their head" because they've been told that often enough.

This is where talking about mental health, and encouraging open conversations around the topic industry-wide, can be an important step forward in recognizing the loneliness and fear that can come with podcasting.

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Alexandra Cohl on Podcasting's Value Being Recognized, and Shifting the Bro Culture Mindset

Fri, 24 Feb 2023 04:30:00 -0400

Today it's my pleasure to welcome Alexandra Cohl to the show.

Alexandra is the founder and owner of POD.DRALAND, providing PR and marketing services for podcasters, as well as a place centred on amplifying women's voices in podcasting. She's also the host of The Pod Broads, where she interviews women in the podcasting industry about their lives and their work, and curator/editor of Podcasting By the Moon, a newsletter that focuses on women-centric podcast news, wins, and reflections.

In this episode, we discuss:

the pervasive bro culture in podcasting
how women in podcasting are still vastly under-represented despite creating much of the content
the importance of events like the Black Podcasting Awards when it comes to increasing diversity in the industry
why we need to change the thinking around the value of the podcast space when compared to movies and music

Connect with Alexandra:

Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and Ask Me Anything sessions.

Contact me: danny@dannybrown.me

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Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

Get your daily podcasting newsletter with Podnews

Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at podnews.net. From jobs across the industry to events and conferences, you'll find the latest podcasting info in the daily newsletter. You can add podnews.net to your daily briefing on your smart speaker too - just search for it in your smart speaker app.

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How the Trailer Park Podcast is Helping Creators Get Found and Get Funded

Thu, 09 Feb 2023 09:00:00 -0400

An area I don’t think gets a lot of love in the podcast space is the podcast trailer. According to industry publication Podnews, only 14% of the podcasts they looked at had trailers marked in their feed. And that’s a huge missed opportunity for podcasters - because trailers are perfect for a multitude of reasons:

they can be used as a great introduction to your show
they can be highlighted on podcast apps that support trailer filters (like Apple Podcasts and Spotify)
they can be great for trailer swaps with other podcasters
they can easily be updated as your podcast changes over time

Think about it - how many movies or TV shows have you watched because a great trailer piqued your interest? The same goes for great podcast trailers - but they need to be effective to grab a potential listener’s attention.

Which is where Trailer Park: The Podcast Trailer Podcast comes in.

***

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Sam Sethi: Why Value for Value is the Future for Podcast Monetization

Fri, 27 Jan 2023 04:30:00 -0400

Today it’s my pleasure to welcome Sam Sethi to the show. Sam is the CEO of Podfans, a soon-to-be-released marketplace where listeners can both discover and support the shows they love. He is also the owner and managing director of River Radio, a podcast-first 24/7 digital radio platform based in the UK, and the host of Sam Talks Tech podcast, as well as the co-host and editor of Podnews Weekly.

In this episode, we discuss:

Sam's vocal advocacy for the value for value system of supporting podcasters financially
the variable model of payment that Spotify needs to get into
why more media outlets will take on the podcast-first approach to content
why sponsorships and advertising will continue to decrease when it comes to monetizing podcasting

Connect with Sam:

Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.

Contact me: danny@dannybrown.me

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Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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A Holiday Message for Pod Chat Listeners

Tue, 20 Dec 2022 09:00:00 -0400

A quick holiday message from Danny to all the Pod Chat listeners and followers.

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More from Danny Brown - One Minute Podcast Tips

Thu, 08 Dec 2022 09:00:00 -0400

If you're looking to be a better podcaster, but you don't have time to listen to hours and hours of advice, One Minute Podcast Tips is the show for you.

I’m Danny Brown, host of multiple podcasts, and I’ve been in the podcasting space for over 10 years. Every Friday, One Minute Podcast Tips will bring you a short tip you can use on your podcast, with advice on improving your recording, editing, publishing, sharing, growing, networking, and more.

I'll let you know what hardware and software you should use, and how they'll help you and your show no matter where you are in your podcasting journey.

So follow on your favourite podcast app today, and let One Minute Podcast Tips help you be a better podcaster in just a minute a week.

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One Minute Podcast Tips is a podcast education show brought to you by Danny Brown.

If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app!

And please let your friends and other podcasters know they can listen for free on Apple Podcasts, Spotify, their preferred podcast app, or online at One Minute Podcast Tips.

Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.

This podcast uses the following third-party services for analysis:

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Jeff Umbro on The Secret to Great Podcast Marketing and Creating Hit Shows

Fri, 28 Oct 2022 04:30:00 -0400

Today, it's my pleasure to welcome Jeff Umbro to the show. Jeff is the CEO of The Podglomerate, and helps brands and independent podcasters foster their ideas through conception, development, production, and distribution. This includes monetization through ad sales, premium content, and live events.

Jeff's most recent project saw him as the Executive Producer of Missing Pages, a Podglomerate original that used a host of marketing tactics and initiatives to take it from launch to a hugely successful project.

We'll be chatting about that and more in this episode, including:

how his background at a book company prepared him for the podcasting space
why the best podcast ideas can come from secondary topics
how holistic marketing remains key
the recent pushback on buying downloads on mobile games

Connect with Jeff and The Podglomerate:

Mentioned in this episode:

The Podcasting State Of the Union

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Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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Where Next for Platform Exclusive Podcasts?

Sat, 08 Oct 2022 09:00:00 -0400

In May 2020, Spotify shook the podcasting world when it announced it had signed the hugely popular YouTube show, The Joe Rogan Experience, to an exclusive deal on Spotify.

The deal meant Rogan’s show would only be available on Spotify, and his back catalogue of videos on YouTube would be removed.

It was part of a huge acquisition journey by Spotify, in their goal to be the number one audio-on-demand platform. But with news that several exclusive podcasts are leaving, and listener numbers down dramatically for some exclusive shows, is the sheen coming off the exclusive approach?

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Programmatic Advertising in Podcasting: Dispelling Myths and Embracing Opportunities with Tom Webster

Thu, 08 Sep 2022 18:00:00 -0400

Tom Webster, partner at Sounds Profitable, and Danny discuss the latest findings from Sounds Profitable's studies on podcast advertising. They also talk about the growth of the podcasting industry and how podcast ads can be more effective.

Tom and Danny discuss the recent Podcast Movement conference and the After These Messages report. Tom shares that the report is one of the strongest studies he's ever worked on, and that the conference was a great opportunity for people in the podcasting industry to come together and discuss important issues. Danny asks about the biggest changes Tom has seen in the industry over the past 18 years, and Tom talks about how the industry has grown and evolved, with more people than ever before having access to podcasting technology and platforms.

The main change that Tom discusses is the breaking down of the structures of what makes a technical podcast to where we are today with what the mainstream public thinks is a podcast. He explains how this has both positive and negative effects on the industry as a whole. On the positive side, it means that more people are exposed to podcasts and they can be consumed in different ways. However, it also presents challenges in terms of monetization and the overall definition of what a podcast is.

Tom and Danny discuss YouTube's recent entry into the world of podcasts. They question whether or not YouTube will be successful in this venture, and speculate on how the company will approach it. They also discuss the potential impact of YouTube's entrance on the podcasting community as a whole.

Key points:

03:47 The Evolution of Podcasting: From Technical Definition to Mainstream Media

05:50 Tom on the Future of Podcasting on YouTube

10:35 Twitter Spaces and Podcasting

12:14 Tom on the Importance of Trend Tracking in Podcasting

14:35 The Benefits of SoundCloud for Podcasting

19:11 The Impact of Podcasting on Advertising and Consumer Behavior

23:06 The Benefits of Advertising on Podcasts

27:31 The Future of Podcast Advertising: Education, Expectation Management, and Improving the User Experience

30:01 The Benefits of Programmatic Advertising

34:08 The Future of Podcast Advertising

Connect with Tom to get more insights like this:

Contact me: danny@dannybrown.me

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Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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Pod Chat Returns Next Week

Fri, 02 Sep 2022 13:00:00 -0400

After an extended summer break (sorry, it was only meant to be a month but life got in the way!), Pod Chat returns next week, on Friday September 9 - woot woot!

My first guest is Tom Webster of Sounds Profitable, and former SVP at Edison Research. We spoke about data in podcasting, the recent After These Messages report that premiered at Podcast Movement, the opportunity for podcasters and advertising (including programmatic), and more.

Here's a snippet. I can’t wait to share the full episode soon!

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Summer 2022 Recap: Episodes 1-8

Tue, 28 Jun 2022 09:00:00 -0400

Pod Chat is taking a short summer break, but will be back in August. So I thought this would be the perfect time to take a look back at the first 8 episodes of the show. There have been some amazing guests so far, all sharing super insightful takes on the podcast industry.

Here are some of the soundbites from these episodes.

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Mark Asquith on Spotify and YouTube's Relationship with Podcasting, and Why RSS Isn't Key

Fri, 10 Jun 2022 04:30:00 -0400

Mark Asquith has been involved in podcasting since 2013, and has focused on helping podcasters grow their businesses. In 2019, he co-founded Captivate, a podcast hosting platform that helps serious indie podcasters grow their businesses. In this conversation, he discusses his goals for the platform, and how it helps podcasters grow their businesses.

Mark talks about the company's journey from Podcast Websites to Captivate, the world's only growth-oriented podcasting platform. He talks about how the company has always been focused on helping podcasters grow their businesses, and how they built Captivate with that goal in mind. He also talks about the success the company has seen so far and how they plan to continue helping podcasters grow their audiences and businesses.

Mark talks about how he always knew Captivate would do well, because he approached things with the goal of helping users first and foremost. He talks about how the company's acquisition by Global has not changed anything in terms of the company's goals or focus, and how the partnership is beneficial for users because of Global's talent and resources.

Mark and Danny discuss Spotify's recent acquisitions and how they believe YouTube will take a similar route in the future. They also touch on how podcasting has become an industry and how Spotify's focus is on the media format rather than the individual podcasts themselves.

Key points:

00:00 Podcasting Veteran Mark Asquith on Creating Solutions

02:54 The Success of Captivate

10:51 The Future of Podcasting

15:41 The Importance of Dynamic Insertion for Podcasters

19:33 The Benefits and Challenges of Dynamic Content in Podcasting

26:13 The Future of Podcasting: An Industry Insider's Perspective

30:54 The Power of Direct Sales

Connect with Mark:

Mark on Twitter

Contact me: danny@dannybrown.me

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Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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Hari Gopalakrishna on Audio Quality in Remote Recording, and Building for Your Community

Fri, 27 May 2022 04:30:00 -0400

Hari Gopalakrishna is the founder of Boomcaster, a remote recording platform designed to help podcasters produce great audio and video. He discusses the genesis of the platform and how it helps podcasters overcome the challenges of recording quality audio in a remote setting.

Danny and Hari discuss the challenges of remote recording and streaming, and how Boomcaster aims to make podcasting accessible to all. They also talk about the importance of audio and video in influencing social, cultural, and business landscapes.

Hari and Danny discuss the features of Boomcaster and how the company uses feedback from users to improve the product. They also talk about the challenges of developing software that is both easy to use and effective.

Hari delves into the process of creating and launching a podcast on the Boomcaster platform. Hari talks about the importance of simplicity and usability for the platform's users. He also discusses the partnership with Dolby and how it came about.

Key points:

03:23 The Benefits and Challenges of Boomcaster for Remote Recording and Live Streaming

12:08 The Benefits of a Simple Podcasting Platform

19:46 The Benefits of Boomcaster for Indie Podcasters

21:13 The challenges of bootstrapping a self-funded project.

29:13 The Future of Podcasting

32:53 The Benefits of Live Streaming Your Podcast

Connect with Hari:

Contact me: danny@dannybrown.me

Products I use for Pod Chat

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Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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Elsie Escobar on Leading From the Front for Women and Diversity in Podcasting

Fri, 13 May 2022 04:30:00 -0400

Elsie Escobar is a highly respected member of the podcasting industry who has been podcasting since 2006. She is the co-host and co-partner of She Podcasts, a podcasting movement whose mission is to empower women to continue to share their voices while creating a safe community of podcasting education and support.

She is also the community manager for podcast hosting company Libsyn, where she has been since 2007. In this episode, Elsie discusses her impressive career in the podcasting industry, including her work with She Podcasts.

Yoga as an Introduction to Podcasting

Elsie shares how her very first podcast was as a teacher of yoga, and how that wasn't as strange as it might sound (teaching yoga via an audio format as opposed to a visual medium). It's through this podcast that her career at Libsyn began.

From Life Changes to A Podcast Career with Libsyn

Not long after this, Elsie was chatting with Rob Walch of Libsyn, and mentioned she was going through some big life changes, and as things would have it, this tied in perfectly with something Rob was looking for with Libsyn. The rest is history.

Leading From the Front

It wasn't long after Elsie started at Libsyn that she wanted to have an official podcast from the team, to help podcasters with their questions about the medium. Despite being the new person, she was driven to create the show, and pitched it to Rob, and from there The Feed was born.

The Multiple Sides of Diversity in Podcasting

Elsie shares where she sees advances have been made in podcasting when it comes to diversity, and where we still struggle, as individuals and the bigger medium, at promoting and lifting more diverse voices up. For Elsie, this really needs to start at the board and decision-makers level.

How Bad Podcasting Advice Led to She Podcasts

As a regular attendee of various podcast shows, Elsie soon realized that a lot of the advice given at these events was pretty generic, and wouldn't help with the goals she had. Along with Jessica Kupferman, she co-founded She Podcasts, where women could find a private, supportive space that shared the type of advice needed to grow, and flourish.

The Power of Being Undeniable as a Woman in Podcasting

The theme for this year's She Podcasts Live event is "undeniable", and this is something that Elsie is very passionate about for all women in podcasting. It goes beyond the goal for the event itself, and looks to make sure every woman can say "I won't be denied".

Key points:

02:23 Podcasting and Yoga: How Elsie Found Her Balance

09:59 How to Balance Work and Life

18:05 The Importance of Diversity in the Podcasting Industry

26:58 The Rise of She Podcasts: How Two Women Created a Safe Space for Women Podcasters

43:20 The Impact of the Role v. Wade Decision on Women's Lives

47:17 The Importance of Supporting BIPOC Podcasters

50:54 Podcast Recommendations for Leaders in the Industry

Connect with Elsie:

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Bryan Barletta on AdTech, Audio Advertising Wars, and the Power of Attribution

Fri, 29 Apr 2022 04:30:00 -0400

It's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.

Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.

A Career Shaped by Mobile

Bryan's been in the ad tech space for over 13 years, but his early career was in the mobile tech/app space, where he was a journalist for various publications. He was there at the birth of Android, and shared what he thought of their chances when they first launched.

How Building Rich Media Ads for Mobile Led to AdTech

While Bryan's career started off in mobile journalism, it was he moved into mobile ads through an agency that he really caught the AdTech bug. He was part of the team that brought a very cool interactive ad to mobile, back when animated gifs were viewed as high end tech. This led to building data points that would track how successful the ads were when it came to conversion.

The Power of Attribution

It was Bryan's work in the mobile space that saw him work at an agency that came out with a solution called One Pixel, that went beyond javascript implementation for tracking ad campaigns and successes. As Bryan shares, this tech is still being used today in a variety of forms, and is helping drive ad spend increase in podcasting.

The Genesis of Sounds Profitable

It may seem that the hugely popular and respected Sounds Profitable newsletter and podcasts has been around for a long time, but it only came to life in 2020. When Megaphone was sold to Spotify, Bryan had a lot of ideas that he had wanted to implement around ad tech and advertising in podcasting, but didn't get the chance while at Megaphone. So when the platform was sold, he decided he'd take the rein and create a publication where he could share these thoughts, and Sounds Profitable was born.

Why Monetization is Not Selling Out

With his place in AdTech and monetization of podcasting, Bryan has a wealth of insights around the topic of what it means to monetize. When it comes to accusations that podcasters have sold out if they accept ads, he has a very definitive viewpoint on why podcast monetization is not selling out.

I think the closer you are to the podcast space, the more you hear the negatives about ads. I think the general public understands that ads are how things go around.

The Promise of Dynamic Ads for Any Podcaster

With the increase in support for dynamic ad insertion for podcasters of all levels, it's never been easier for smaller podcasters to make money. From baked in ads to dynamic to programmatic, the opportunities are there. The trick, as Bryan mentions, is implementing it properly.

Spotify has Won the Audio Advertising War

If there's been one thing that's driven a lot of conversation in the podcasting space in the last 12-18 months, it's been the aggressive acquisitions by Spotify. From buying podcast hosts to data analytics platforms, the streaming giant is clearly setting its stall out when it comes to its goals for podcasting. Bryan shares why he firmly believes that Spotify has won the audio advertising war, but podcast advertising still has its own place outside of Spotify.

Key points:

00:00 Bryan on the Future of Podcasting and Ad Tech

08:13 The One Pixel Mindset and Barometric's Focus on Podcast Attribution

11:13 The Benefits of Expanding Your Podcast to a Second Language

16:35 The Different Ways That Monetization Can Impact a Podcast

19:03 The Benefits and Risks of Programmatic Advertising for Podcasters

24:54 The Future of Advertising: Spotify

26:52 The Impact of Spotify's Acquisition of Megaphone

Connect with Bryan:

Contact me: danny@dannybrown.me

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Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

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AJ Churchill on How Apollo is Driving Podcast Findability, and the Future of Podcast Apps

Fri, 15 Apr 2022 04:30:00 -0400

In this week's Pod Chat, I chat with AJ Churchill, co-founder of Lunar.fm, the company behind the Apollo podcast app and the audio fiction sci-fi drama, Earth Eclipsed.

We talk about how audio production quality is changing with new technologies, as well as the innovations behind the Apollo app that are helping audio fiction podcasts be found, and how that can help other podcast app developers improve their own products.

The Power of Regular Stereo

While AJ's background is in soundtracks and high end audio composition, he's a huge component of regular stereo when it comes to podcast audio. As he explains, humans only have two ears and there's only so much they can process.

The Importance of Testing Audio on Different Sources

Podcasts are listened to on a multiple of devices. While we'd love to believe our listeners all wear great headphones and set aside time just to listen to our voice, the reality is very different. As AJ shared, it's key to listen to your episode on as many different sources as you can to highlight what can be improved, based on device.

Why Apollo Is Purely for Audio Fiction and Drama

With the Apollo podcast app, AJ and the team at Lunar have built a platform solely for audio fiction podcasters and listeners. Indeed, it's an even more niche approach because each podcast is hand curated by other audio fiction creators and listeners. This has ensured a high quality database that's also super easy to navigate, thanks to the intuitive UI of the app.

How Podcast Findability Drives Apollo

AJ shares how an experience trying to find a podcast on Spotify, and the amount of non-relevant results that came back in search, spurred Lunar on to defining what features Apollo would have. Key to this was an intuitive and highly intelligent search system based on tags, recommendations, and ongoing learning.

Key points:

00:00 A Composer's Journey

11:47 Lunar Productions: Quality and Timelessness in Storytelling

15:12 AJ and Danny Discuss the Success of Audio Fiction Apps

19:25 The Benefits of Apollo for Fiction Podcasts

24:33 The Power of Tagging in Apollo

28:45 AJ and Danny Discuss the Future of Fiction Podcasts

34:12 AJ on Apollo, Lunar FM, and Earth Eclipsed

Connect with AJ:

Contact me: danny@dannybrown.me

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Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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Arielle Nissenblatt on Community, Podcast Taxonomy, and Diversity

Fri, 01 Apr 2022 04:30:00 -0400

This week, I chat with Arielle Nissenblatt, founder of the Earbuds Podcast Collective newsletter, Community Manager at SquadCast, and whole lot more.

On Why Quality Control is Important

Arielle's newsletter, Earbuds Podcast Collective, celebrated its five year anniversary this year. The newsletter sees a subscriber/podcaster curate five different podcasts around a specific topic, and has brought many interesting shows to the table. While it's a smooth process today, it wasn't always the case as Arielle shares.

Community is a Learning Process

Arielle is extremely well-known for the sense of community she brings to her interactions, as well as the community she helps foster around the brands she represents. While it comes naturally for her, Arielle also believes it can be learned, whether from those you follow online or even classes.

At the End of the Day, We're All Just People

As a leader in the community space, Arielle knows what it takes to be a good community member, and what it means to be a not so good one. Despite what some podcasters might believe, sharing nothing but your links across multiple social media channels is not the way to get people to listen. But even then, there may be a different person behind the keyboard than the one behaviour might suggest, so it's important to always keep an open mind.

Why We Need Podcast Taxonomy

As the podcasting space grows, and more people come on board (including larger production companies), it's becoming clear that there can be a lot of people that put a show together, outside of the name on the artwork. To recognize these people and the important work they do, the Podcast Taxonomy was created, of which Arielle is part of. She explains what this means for creators of all skill sets, and how it's also being used to address pay inequality in podcasting.

We're Addressing Diversity, But We Can Always Do Better

The podcasting space has been questioned over the last couple of years around the topic of diversity, or lack of. As Arielle herself pointed out earlier in the episode, too many "best of" lists are all centred around white men. While there have been movements and conversations to redress this, it's still only a small splash in a bigger pool of conversation and action. Arielle shares her thoughts on what she believes we can be doing to be better.

Key points:

00:00 Arielle Nissenblatt on Earbuds Collective, Podcast Taxonomy, and More

06:37 The Power of Community: An Interview with Arielle Pardes

09:29 Community Management: A Cross-Sectional Approach

18:01 The Squad Cast Community: From Feedback to Feature Development

22:52 Podcast Taxonomy: An International Initiative to Standardize Roles and Credits

27:56 Inclusion in the Podcasting Industry

31:00 Women in Podcasting: The Work is Not Over

33:29 How to Make Your Podcast More Inclusive

36:02 The Importance of Listening to Podcasts Outside of Your Comfort Zone

Connect with Arielle:

Contact me: danny@dannybrown.me

Products I use for Pod Chat

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:

Recommended resources:

Mentioned in this episode:

Check out Trailer Park Podcast

Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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James Cridland on Tech and Dynamic Content Driving Podcasting's Future

Fri, 18 Mar 2022 05:30:00 -0400

In today's episode, I chat with James Cridland, founder and editor of Podnews, the leading industry publication and newsletter.

Change, or Lack Of, in Audio?

James has a long history in the audio space, with over 20 years in radio and online business. I asked him what changes he's seen since then, and he shared why he's actually surprised at how little has changed in that time, and longer. He does see a lot of opportunity in podcasting, which can only be good news for people that love audio.

Where Next for RSS?

There's a lot of talk in the industry around the role of RSS as the default podcasting distribution method. However, as Apple Subscriptions and Spotify's changes show, there seems to be a move away from this method. James predicts where he sees RSS going beyond just delivering audio, especially with the work the Podcasting 2.0 community is doing.

Why Transcripts Need to Improve

One of the areas where James feels there's a big opportunity to stand RSS apart from what some platforms are doing is in the transcript space. There's a change for app developers to really make this a more interactive medium, as well as podcast hosts, through transcripts. But the problem is we're not close enough with accuracy, at least with the automated transcript services, and this is something that drastically needs to improve, not least for accessibility.

Respecting What Creators Want

While larger podcast platforms may be looking to wrestle some control from podcasters, James shares why he's so supportive of what the Podcasting 2.0 community are doing when it comes to namespaces, and that's respecting what creators want, as opposed to platforms dictating what they should want.

We should be pressurizing companies a little bit more to respect what creators are doing.

How Culture Differences Impact Advertising on Podcasting

As someone who grew up in the UK, lives in Australia, but works with several companies in North America, James has a unique perspective as to how the different cultural approach in these places impacts podcast listening behaviour. This carries through to how ads are seen in podcasting, and why there's a reticence on the behalf of some podcasters when it comes to asking listeners for money.

Podcasters Should Get Their Hands Dirty with Code

Since Podnews is a daily publication, and it's all put together by James himself, he's had to learn how to automate the process as much as possible. This has resulted in him coding things from scratch, so feeds and stories can be pulled automatically by tags and filters. It's one of the things James feels creators can improve at - understanding the tech behind the medium.

What Big Money Means for the Podcasting Industry

With so many big money acquisitions and what looks like a consolidation of apps and platforms in the space, James shared his take on whether this was a good or bad thing for the industry.

The Problem With the Term Indie Podcaster

With the recent Ambie Awards nominations drawing ire because of an indie podcast nomination not actually being indie, there's a lot of chatter online around what defines indie podcasting. For James, though, it's the wrong conversation as this immediately devalues what podcasters are doing, and instills an excuse mindset that we don't really need.

I don't feel we should be backing indie podcasters into some form of protected silo or anything else.

Why Advertisers Need to Get Better with AdTech

James shared an example of how he heard the same ad eight times while listening to a podcast, and how that's a perfect example of where a lot of advertisers are missing the boat when it comes to adtech. Given the tools advertisers have when it comes to DAI and SAI, there really should be better quality control, and James advises how that can be done.

Key points:

02:28 The Biggest Changes in Media Broadcasting from 2004 to 2022

04:01 The Impact of RSS on the Podcasting Industry

05:59 The Benefits of Podcast Transcript Tags

10:53 The Importance of Transcripts for Podcasts

11:58 The Differences in Advertising Acceptance Between Countries

16:30 The Impact of Advertising and Listener Support on the Podcast Industry

19:50 The Process of Publishing a Daily Newsletter and Podcast Episode

30:59 The Future of Podcasting: An Industry on the Rise

38:46 The Impact of 'Indie' on Podcasting

41:55 The Benefits of Dynamic Programmatic Advertising

Connect with James:

Contact me: danny@dannybrown.me

Products I use for Pod Chat

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My equipment:

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Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

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Evo Terra on Podcasting in 2005 to Where Podcasting Goes Next

Fri, 04 Mar 2022 05:30:00 -0400

In this episode, I chat with Evo Terra, host of Podcast Pontifications and founder of Simpler Media. Evo has been podcasting since 2004, so you can be sure he's brought the goods when it comes to the podcasting industry today.

Evo Knows Podcasting

Apart from his highly regarded show, Podcast Pontifications, Evo has also launched several other podcasts since starting way back in 2004. This includes personal projects and those for clients - in fact, when you put them all together, it comes to over 1,000 podcast. It's safe to say Evo knows what he's talking about when it comes to podcasting.

The Journey to Diversity in Podcasting

One of the podcasts Evo is involved in is Three Clips from Castos. What's cool about this show is its goal to share some of the more creative approaches being taken when it comes to podcasting. On top of that Evo shares how he's stepping back from hosting the show so more diverse voices can lead it, something that - thankfully - seems to be happening more in the podcasting space.

The Changing Face of Production and Consumption

Having been podcasting for 17 years now, Evo's seen a lot of changes in the industry, especially when it comes to how we create and consume podcasts. From being a very insular space only for tech heads to being able to create a podcast with just your phone, the industry makes it super easy for anyone to start a podcast. No more downloading mp3 files to CD to listen back to!

The Argument for and Against RSS Feeds

One thing that's remained consistent with podcasting over the years is the delivery system - the old and trusted RSS feed. However, while that's the de facto method of podcast delivery at the moment, there's a lot of talk and development about either making the RSS feed more interactive, or replacing it altogether. Evo talks on why RSS needs to change, and who he's betting on to make that happen.

The Argument for Super Niche

One of the ways Evo sees podcasting in the future is for podcast apps and listeners to become super niche, as opposed to a one size catch all. He offers the example of Apollo, where they only publish fiction podcasts. This limits the podcasts on the app - but also makes sure it's laser focused on the audience they want to attract. It's this kind of nicheness that Evo feels could benefit podcasting moving forward.

How Evo Helped Early Adopters to Podcasting

As well as a hugely respected podcaster, Evo is also a published author, and was one of the original co-authors of Podcasting For Dummies (I have a copy of it in my wife's library!). So he's been a huge influence on a generation of podcasters from the early days, possibly without them realizing it.

Radio - The Grandfather of Podcasting

A lot of podcasters, for whatever reason, seem to talk down when it comes to radio. Which is surprising, given how without radio, whether terrestrial or internet, there might be no podcasting industry today. Indeed, this is how Evo got started, and without his experiences there he admits he probably wouldn't be where he is today.

What Podcasting Needs to Do to Improve

As a podcasting veteran, Evo has pretty much seen it all when it comes to tools technology, and more. This includes the ease in which new podcasters can get started. However, with this ease comes a downside, and that's podcasters that may not know the benefit of audio optimization, editing, and more. Here. Evo shares why - despite podcasting becoming mainstream - there's a big need for education for these new podcasters, to help them and their show be the best it can be for their listeners.

Every innovation has made podcasting easier. But I'm not convinced most of them make it any better.

The Importance of Education

For many new podcasters, they take inspiration from the big shows they listen to - a Serial, for example, or a Joe Rogan. The problem, as Evo shares, is that because of their audience size, they can get away with just throwing an episode out minus editing. This isn't the case for new podcasters - so how much should the industry do to make a standard when it comes to sound, as well as educating podcasters the importance of the basics?

The Validation of Podcasting

In the last few months and years, podcasting has seen a huge influx of money enter the space. Most of that has come from Spotify buying exclusive rights to certain podcasts. While that may upset some listeners, Evo sees this as validation of our industry as a serious medium, as well as allowing creators to experiment and do things they might not be able to elsewhere.

Why Indie Podcasters Need to Be Better

In a recent episode of Three Clips, Evo chatted with Jack Rhysider of Darknet Diaries. A hugely popular podcast, Jack shared that it takes around 50 hours per episode to put Darknet Diaries together. For the average indie podcaster, this isn't realistic - so Evo shares what indies can do to compete with the bigger budget shows.

Stop Being Impressed With Yourself

Evo makes a great point about progress, and where you see yourself. You may think your show sounds great, or you nailed an interview, or everyone wants to listen to your podcast. But, generally, no-one thinks you sound as good as you do. Once you learn this, your show will really take off.

A lot of the things you think about yourself and how you're the best thing? The rest of the world may not think so.

Key points:

05:40 The Evolution of Podcasting: From Desktop to Pocket

10:14 The Future of Podcasting

13:50 The Evolution of Podcasting

23:38 The Future of Podcasting: Making it Easy to Make a Great Show

27:20 The Importance of Editing in Podcasting

29:06 The Future of Podcasting: What Excites Evo Terra the Most?

35:29 The Benefits of Being an Indie Podcaster

38:55 The Benefits of Being Humble and the Importance of Listening to Your Show

Connect with Evo:

Contact me: danny@dannybrown.me

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Mentioned in this episode:

Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!

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Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.

Trailer Park Podcast

This podcast uses the following third-party services for analysis:

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Introducing Pod Chat

Thu, 17 Feb 2022 09:00:00 -0400

You love podcasting. It doesn't matter if you're a listener or podcaster yourself, when it comes to podcasting you're all in! Not only that, but you get excited hearing about all the cool things happening in the podcast space.

Great - Pod Chat is the show for you! From the latest tech and cool innovations, to the people driving the podcast industry forward, host Danny Brown has you covered.

Listen in as Danny takes you behind the scenes of what's new in podcasting, what needs to be new, and who's going to make it happen.

Released bi-weekly and available on all your favourite podcast apps, make Pod Chat your new favourite show when it comes to getting your podcasting fix!

Contact me: danny@dannybrown.me

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This podcast uses the following third-party services for analysis:

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