Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Leadership development is a crowded space. Many organisations invest heavily in training programs, but struggle to translate them into real behavioural change and measurable outcomes. Prof. Jay Acharya has spent more than twenty years working at the intersection of leadership development, coaching, and organisational transformation. Through Aspire Consulting & Training, he works with multinational companies and government institutions to design leadership programmes that connect strategy, capability, and real-world execution.

In this conversation, we explore how consulting firms can deliver leadership development that actually sticks, from creating practical frameworks like TAP-C™ to building long-term client partnerships across sectors and geographies.

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Proposed Interview Structure:

1. What originally led you into leadership development and consulting, and how did Aspire Consulting & Training begin?

2. What specific problem are you helping organisations solve through your leadership and coaching programmes, and why does solving that problem matter to you personally?

3. You’ve worked with global companies and government ministries. Who are your ideal clients today, and who are the decision-makers that typically bring you in?

4. How do organisations typically discover your work today, and what has been most effective for you in generating consulting opportunities? Current Acquisition Channels: Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consultants and coaches in the leadership development space?

5. Consulting with large organisations and governments can involve long decision cycles. How do you move from early conversations to actually closing the engagement?

6. Once you're working with a client, what do you do to retain them and build long-term relationships so they continue coming back?

7. Where do you find yourself most stuck right now as a consultant leading Aspire Consulting & Training (if at all)?

8. Looking ahead, where do you see the biggest opportunity for leadership development consulting over the next few years?

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Know more about Prof. Jay Acharya

Website Link: https://www.aspire.me.uk/

Connect with Prof. Jay Acharya on LinkedIn

LinkedIn link: https://www.linkedin.com/in/aspiremeuk/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Babak Hafezi is a global strategy consultant and founder of Hafezi Capital International Consulting, a firm focused on growth strategy, capitalization, organizational restructuring, and international market entry. Over the past 18 years, he has advised CEOs, founders, and boards on how to position companies for expansion and long-term value creation. His work often sits at the intersection of strategy and execution. Whether it’s helping a company raise capital, enter new international markets, or restructure operations for profitability, Babak focuses on fact-based analysis and practical strategy implementation.

Beyond consulting, Babak also serves as an Adjunct Professor at American University where he teaches international markets, capital markets, and entrepreneurship. His insights on global economics and trade are regularly sought by media outlets and policymakers, reflecting his deep understanding of how global economic trends impact business strategy.

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Proposed Interview Structure:

1. What originally pulled you into consulting and international business strategy?

2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, are they founders, CEOs, boards, or investors, and who is usually the decision maker when bringing you in?

4. How do clients typically find you today, and what has worked best for attracting the kind of strategic advisory work you want? Current Acquisition Channels: Referral, Content Sub Question: You’re frequently quoted in media on economic and trade issues. What role do platforms like podcasts or media appearances play in building authority for someone in your field?

5. When companies bring you in for high-level strategy work, what does your sales process usually look like from first conversation to signed engagement?

6. Once you’re working with a client, how do you retain them over time, what do you do to build trust, deliver value consistently, and turn engagements into long-term advisory relationships?

7. Where do you find yourself most stuck right now as a consultant running a global strategy advisory firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for international market entry and global strategy consulting over the next few years?

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Know more about Babak Hafezi

Website Link: http://www.hafezicapital.com/

Connect with Babak Hafezi on LinkedIn

LinkedIn link: https://www.linkedin.com/in/hafezicapital/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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AI adoption is accelerating. ROI is not. Colleen Jones has spent over a decade studying what separates organizations that scale from those that stall, and her conclusion is clear: content operations maturity is the difference. As President of Content Science, Colleen partners with senior leaders across marketing, product, customer experience, and communications to close what she calls the “content gap” in AI-driven transformation. Her firm’s research, the largest study of content operations in the world, shows that governance, measurement, and clear content vision are the real levers behind sustainable AI success.

In this conversation, we unpack how consulting leaders can position themselves in the AI wave without becoming generic “AI advisors.” Colleen makes the case for specialization, proprietary systems, independent research, and building intellectual capital that compounds over time.

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Proposed Interview Structure:

1. What got you into consulting, and how did you go from being a content strategist to building Content Science as a specialized firm?

2. What specific problem are you solving with the ‘content gap’ in AI transformation, and why is it so important for enterprise leaders right now?

3. Who are your ideal clients today, and who are the decision makers when you sell into large organizations?

4. How do clients typically find you, and what has worked best to attract new business, especially with your research, book, and proprietary systems? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consulting firms operating in the AI and digital transformation space?

5. Consulting often has long sales cycles, especially with Fortune 50 and enterprise clients. From first conversation to signed engagement, how do you usually bring it home?

6. Once you’re working with a client, what’s your process for ensuring consistent results and building long-term relationships so they keep coming back?

7. Where do you find yourself most stuck right now as the leader of a specialized AI and content consulting firm, if at all?

8. Looking ahead, where do you see the biggest opportunity for content-led AI transformation over the next few years?

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Know more about Colleen Jones

Website Link: http://content-science.com/

Connect with Colleen Jones on LinkedIn

LinkedIn link: https://www.linkedin.com/in/leenjones/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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AI is everywhere, but most organizations are still struggling to turn AI investments into measurable performance improvements. In this conversation, Puneet Kalia explains why technology alone is rarely the problem. The real challenge lies in strategy, data readiness, and operational alignment.

As Founder and CEO of Kategos.AI, Puneet works with enterprise and mid-market leaders to design AI strategies that integrate people, processes, and technology. His work focuses on moving organizations beyond experimentation toward scalable transformation and sustainable competitive advantage. Drawing on more than two decades of consulting, investing, and operational leadership, Puneet brings a pragmatic perspective to digital transformation. His approach combines strategic diagnostics, disciplined execution, and stakeholder alignment, helping organizations fix the foundations before scaling AI initiatives.

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Proposed Interview Structure:

1. What got you into consulting and transformation work in the first place?

2. What specific problem are you helping organizations solve when it comes to AI and operational transformation, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who are usually the decision makers bringing you in for these AI and transformation projects?

4. How do clients typically discover you today, and what has worked best for you when it comes to attracting the right consulting opportunities? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements, Cold outreach Sub Question: You’re also active with thought leadership and content. What do you think about podcasts as a marketing tool for consultants working in AI or digital transformation?

5. When organizations are considering a transformation initiative like AI, the sales cycle can be complex and involve multiple stakeholders. How do you typically navigate that process and bring the engagement across the finish line?

6. Once you’re working with a client, how do you make sure they continue to work with you long term? What do you do to build trust and keep clients coming back?

7. Where do you find yourself most stuck right now as a consultant building Kategos.AI, if at all?

8. Looking ahead, where do you see the biggest opportunity for AI strategy and transformation work over the next few years?

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Know more about Puneet Kalia

Website Link: https://kategos.ai/

Connect with Puneet Kalia on LinkedIn

LinkedIn link: https://www.linkedin.com/in/puneetkalia/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Paul King has spent more than three decades helping companies improve how they work. As founder of Orion Development Group, he focuses on helping organizations analyze, redesign, and implement better business processes to unlock productivity and long-term performance gains. Beyond consulting, Paul has become a recognized educator in the field of Business Process Management. He collaborates with executive education programs at major universities across the United States to deliver training and certification programs for professionals looking to strengthen their process improvement capabilities.

In this episode, we explore what makes process consulting effective, how consultants can create measurable operational impact, and why BPM remains one of the most powerful, but often underused, levers for organizational success.

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Proposed Interview Structure:

1. What got you into consulting, and how did your early career lead you toward business process management?

2. What specific problem are you helping your clients solve through business process management, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who inside the organization typically brings you in for this type of work?

4. How do companies usually find Orion Development Group today, and what has worked best for you when it comes to attracting new consulting clients? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Speaking engagements Sub Question: What do you think about podcasts as a marketing tool for consultants and experts in operational improvement?

5. When you're speaking with a potential client about a process improvement engagement, how do you typically move the conversation from interest to a signed consulting project?

6. Once you start working with a client, what do you do to build long-term relationships and ensure they keep coming back to work with you?

7. Where do you find yourself most stuck right now as a consultant after more than 30 years building Orion Development Group, if at all?

8. Looking ahead, where do you see the biggest opportunity for business process management over the next few years?

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Know more about Paul King

Website Link: https://businessprocessmgmt.com/

Connect with Paul King on LinkedIn

LinkedIn link: https://www.linkedin.com/in/paul-king-887150b/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Louniel Blom sits at the intersection of operational transformation, decision science, and private equity value creation. As Founder of Transmute Consulting, he helps organisations identify the single constraint limiting performance, and then systematically remove it. His philosophy is simple but powerful: profit growth doesn’t come from cost-cutting. It comes from improving throughput. Using the Theory of Constraints, advanced analytics, and increasingly AI-enabled decision support, he helps clients uncover 10–25% hidden capacity, often without additional capital investment.

In private equity-backed businesses, where timelines are tight and expectations are high, this approach can compress transformation cycles dramatically. In this conversation, we unpack how consultants can move beyond the time-for-money trap, use AI to accelerate delivery, and focus on the one leverage point that changes everything.

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Proposed Interview Structure:

1. Louniel, you started in Industrial Engineering and went on to build Transmute Consulting, what originally pulled you into consulting, and when did you know you wanted to build your own firm?

2. At the core of your work is constraint-based thinking. What specific problem are you solving for clients, and why does identifying the ONE constraint unlock such disproportionate results?

3. You work closely with corporates and private equity-backed businesses. Who are your ideal clients today, and who typically owns the transformation mandate when you’re brought in?

4. Transmute operates in a fairly specialised niche. How do clients typically find you, and what has worked best for you in attracting high-level transformation engagements? Current Acquisition Channels: Referral, Consulting Platforms Sub Question: Given your technical and analytical focus, what’s your perspective on podcasting as a marketing channel for consultants in decision science and operational transformation?

5. Private equity moves fast, how do you structure and sell engagements in that environment without falling into the time-for-money trap?

6. Once you’ve unlocked the main constraint, how do you ensure clients keep coming back and build long-term relationships?

7. Where do you find yourself most stuck right now as the founder of a specialist consulting firm working at the intersection of TOC, AI, and private equity, if at all?

8. Looking ahead, where do you see the biggest opportunity for constraint-based consulting and AI-driven value creation over the next few years?

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Know more about Louniel Blom

Website Link: https://www.transmuteconsulting.co.uk/

Connect with Louniel Blom on LinkedIn

LinkedIn link: https://www.linkedin.com/in/louniel/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Ed Cross leads Odesma, a specialist procurement consultancy focused on operational performance improvement, cost reduction, outsourcing, and technology-enabled transformation. His firm typically delivers a 10:1 return on investment, a bold claim backed by decades of hands-on delivery across PwC, Xchanging, and international transformation programmes.

Beyond savings, Ed’s work is about positioning procurement as a strategic lever inside organisations. From organisational design to category management and digital procurement platforms, he helps leadership teams rethink how third-party spend is governed and optimised.

He is also co-host of Procurement Says No, a satirical but serious podcast dissecting public procurement policy and industry practice. That mix of expertise and personality makes him a rare voice in a traditionally conservative field.

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Proposed Interview Structure:

1. Ed, you’ve spent over three decades in procurement across consulting and industry, what originally pulled you into this field?

2. What specific problem are you helping clients solve today in procurement, and why does it matter so much to you personally to get that right?

3. Who are your ideal clients at Odesma now? What size organisations do you work best with, and who is typically the economic buyer?

4. Procurement is a specialised niche. How do clients typically find you, and what has worked best for you in building consistent demand for Odesma? Current Acquisition Channels: Referral, Content, Podcast (hosting) Sub Question: You co-host Procurement Says No. What role has the podcast played in your visibility and credibility? And do you believe podcasting works as a marketing channel for consultants in technical industries?

5. When you’re pursuing a transformation mandate, how do you move from an initial benchmarking or diagnostic conversation to a signed engagement?

6. Once you’ve delivered savings, how do you retain clients? What do you do to ensure they keep coming back and see Odesma as a long-term strategic partner rather than a one-off cost cutter?

7. Where do you find yourself most stuck right now as a consulting firm leader in procurement (if at all)?

8. Looking ahead, where do you see the biggest opportunity for procurement transformation and advisory work over the next few years?

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Know more about Edward Cross FIoD

Website Link: http://www.odesma.co.uk/

Connect with Edward Cross FIoD on LinkedIn

LinkedIn link: https://www.linkedin.com/in/ed-cross-fiod-919b0a5/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Many organizations treat people strategy as a support function. Sandy Fiaschetti approaches it as a value creation lever. As the Founder and Managing Partner of Lodestone People Consulting, Sandy partners with private equity firms and their portfolio companies across the deal lifecycle, from due diligence to exit. Her work focuses on executive assessment, leadership development, succession planning, and culture transformation, helping investors ensure the leadership teams in place can deliver on growth plans. Before founding Lodestone, Sandy served as Human Capital Managing Director at Gryphon Investors, where she advised portfolio company CEOs and boards on talent strategy across multiple businesses simultaneously.

With a Ph.D. in Industrial and Organizational Psychology, she translates behavioral science into practical leadership decisions that impact execution, engagement, and financial performance.

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Proposed Interview Structure:

1. What got you into consulting and ultimately led you to build Lodestone People Consulting?

2. What specific problem are you helping your clients solve today when it comes to leadership and human capital, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who inside the organization is usually the decision maker that brings you in?

4. How do clients typically find you today, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants and advisors working with executive leaders?

5. When you first engage with a new client, how do you usually move from the initial conversation to a consulting engagement?

6. Once a client hires you, how do you build the kind of trust and results that keep them coming back and lead to long-term relationships?

7. Where do you find yourself most stuck right now as a consultant running Lodestone People Consulting, if at all?

8. Looking ahead, where do you see the biggest opportunity for human capital consulting over the next few years?

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Know more about Sandy Fiaschetti

Website Link: http://www.lodestonehr.com/

Connect with Sandy Fiaschetti on LinkedIn

LinkedIn link: https://www.linkedin.com/in/sandy-fiaschetti/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Most founders don’t fail, they stall. According to Dominic, the real crisis happens between 50 and 100 employees. What worked at 10 or 30 people, speed, hustle, founder control, becomes the bottleneck at scale. Dom has lived this transition himself. He scaled Rackspace and Peer 1 Hosting from startup to £30M ARR and 100+ employees, later moving into global executive roles. Today, through Monkhouse & Company, he’s coached over 100 founders through the same identity shift, from reactive operator to deliberate CEO.

His core idea is simple but confronting: scaling isn’t a revenue problem. It’s a leadership evolution problem. If you don’t build an accountable leadership team and install real decision rights, you don’t have a business, you have a job.

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Proposed Interview Structure:

1. Dom, you’ve scaled businesses yourself before becoming a coach. What pushed you from operator and MD roles into coaching founder-CEOs?

2. What specific problem are you helping founder-CEOs solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients right now in terms of size, stage, and mindset? And when they hire you, who is typically driving that decision?

4. How do founder-CEOs typically find you today? What has worked best in attracting serious scale-up leaders to Monkhouse & Company? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and coaches working with founders?

5. When a founder realizes they’re the bottleneck, that can be uncomfortable. How do you guide the sales conversation so they commit to real structural change rather than surface-level fixes?

6. Once a founder starts working with you, how do you structure the relationship so they stay engaged, keep coming back, and build a long-term partnership with you?

7. Where do you find yourself most stuck right now as a CEO coach to scaling businesses, if at all?

8. Looking ahead, where do you see the biggest opportunity for founder-to-CEO leadership development over the next few years?

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Know more about Dominic Monkhouse

Website Link: https://www.monkhouseandcompany.com/

Connect with Dominic Monkhouse on LinkedIn

LinkedIn link: https://www.linkedin.com/in/dominicmonkhouse/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Deri Hughes works with consulting team leaders who want more than good intentions around talent development, they want systems that actually work. Through Honeycomb’s proprietary training programs, he helps firms build capability across consulting skills, leadership, and sales. The result? Every client re-engages, learners rate programs 9+/10, and the firm maintains an NPS of 80%. Ex-Bain, former independent consultant, and former CFOO of Credo Business Consulting (later acquired by Teneo), Deri understands consulting from the inside, delivery, operations, and growth. His work focuses on the transitions consultants struggle with most: from analyst to manager, from manager to leader, and from partner to rainmaker.

For boutique consulting leaders navigating AI disruption, performance-based pricing, and increasing client expectations, Deri’s message is clear: capability is strategy. If your firm can’t consistently deliver at a high level, no pricing model or growth plan will save you.

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Proposed Interview Structure:

1- Deri, what are the things boutique consulting firms simply cannot shortcut if they want to grow?

2- Let’s start with expertise, what does real consulting expertise actually mean, and why can’t firms fake or fast-track it?

3- How important is network in growing a consulting firm, and what do most consultants misunderstand about building one?

4- Talk to me about personal reputation. What does it really take to build one that consistently drives opportunities?

5- Most consultants rely heavily on referrals. What skills does relying on referrals prevent you from developing?

6- If referrals aren’t enough to scale, what marketing skills do consulting firm owners need to deliberately build?

7- On the sales side, what does effective sales actually look like for consultants, and what do they usually get wrong?

8- Once a founder starts developing marketing and sales capability, how do they get their team, juniors and seniors, to build those skills as well?

9- You’ve been building your presence on LinkedIn for five years, and really accelerated it in the last two. What should consultants understand about time expectations when building visibility and reputation?

10- If a boutique consulting firm owner wants to grow over the next 3-5 years, what capabilities should they prioritise building first?

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Know more about Deri Hughes

Website Link: https://www.honeycombps.co.uk/

Connect with Deri Hughes on LinkedIn

LinkedIn link: https://www.linkedin.com/in/derihughes/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Four out of five digital transformation initiatives fail. Jake argues it’s not a tech problem, it’s a leadership and mindset problem. At ValueAdd Group, he leads the Digital Adoption Accelerator, helping healthcare organizations integrate AI by upgrading critical thinking, leadership behavior, and cultural alignment. Trusted by leaders at Roche, Sanofi, Lilly, and Amazon, Jake’s methodology combines leadership psychology, behavioral design, and hands-on AI application. The results are measurable: 311% growth in core leadership competencies and 80% of participants actively driving digital innovation after the program. Before ValueAdd, Jake spent over a decade at Gallup leading culture transformation initiatives, driving 10x revenue growth and 20% margin expansion in his P&L.

Today, he sits at the intersection of AI, leadership, and performance, making sure digital investments actually deliver business impact.

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Proposed Interview Structure:

1. What got you into consulting in the first place, and how did that evolve into focusing on digital adoption and AI in healthcare?

2. What specific problem are you helping healthcare leaders solve when it comes to AI and digital adoption, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today inside large healthcare or tech organizations? Who typically owns the budget and makes the decision to bring you in?

4. In a credibility-driven enterprise market, how do clients typically find you, and what has worked best to position yourself as the go-to expert in AI adoption? Current Acquisition Channels: Referral, Content, Speaking engagements Subquestion: What’s your view on podcasting as a marketing tool for consultants working in leadership and digital transformation?

5. When selling into large healthcare systems or global pharma companies, how do you navigate long sales cycles, multiple stakeholders, and procurement to actually close the deal?

6. Once you’ve delivered an engagement, how do you retain those enterprise clients? What do you do specifically to ensure they keep coming back and that the relationship becomes long-term rather than one-off transformation work?

7. Where do you find yourself most stuck right now as a consultant scaling AI adoption inside healthcare (if at all)?

8. Looking ahead, where do you see the biggest opportunity for your work in scaling AI adoption through leadership over the next few years?

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Know more about Jake Herway

Website Link: https://www.valueaddgroup.com/

Connect with Jake Herway on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jakeherway/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Linda has over 25 years of C-level experience and has sat in the owner’s chair herself, which makes her work with founders very practical and grounded. Through Execuity, she and her team help owners build a solid operating foundation, accelerate profitable growth, and design clear transition roadmaps, from “I’m stuck in the weeds” to “this business could actually be sold.” Her lens is value: where the money is really made, which levers move profit, and how to reduce dependency on the founder. She combines financial clarity, operational discipline, and strategic planning into a process that helps owners make better decisions and sleep better at night.

Beyond Execuity, Linda founded Whisky Chicks and Bourbon Basics, built engaged communities, and now mentors entrepreneurs as an Entrepreneur-in-Residence at the University of Louisville. She also co-hosts conversations around wealth empowerment, especially for women and minority business owners, translating “hard” money topics into something accessible and actionable.

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Proposed Interview Structure:

1. You call yourself a ‘CEO Whisperer’ today. What’s the short version of how you got from early roles in business and tech to advising owners on value, exits, and leadership?

2. When a business owner comes to you, what’s the core problem they actually have, not the one they say they have? And why did you decide to focus so much on value creation and exit readiness as your niche?

3. Who is a great-fit client for Execuity today? Size, stage, and complexity-wise, and who are the real decision makers you end up working most closely with?

4. How do most of your best clients find you today? What’s actually worked to bring in serious, ready-to-do-the-work owners, and what hasn’t, that other consultants might still be wasting time on? Current Aquisition Channels: Referral Sub Question: You also podcast and speak a lot. From your perspective, where does a podcast realistically fit into a consulting or advisory firm’s marketing mix, especially for those working with established business owners?

5. Advisory around value, transition, and exits can be a long and emotional sale. From first conversation to signed engagement, what does your sales process look like, and how do you create enough trust for owners to let you into the real numbers and fears?

6. Once a client engages with you, how do you ensure strong, long-term relationships? What do you do, structurally or relationally, that keeps clients coming back and staying invested in the process?

7. As the leader of Execuity, where do you find yourself most stuck right now, whether it’s capacity, scaling your methodology, or something else (if at all), and how are you thinking about addressing it?

8. Looking ahead, where do you see the biggest opportunities in your field over the next few years, especially in helping clients build more profitable, transferable, exit-ready businesses?

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Know more about Linda Ruffenach

Website Link: https://execuity.com/

Connect with Linda Ruffenach on LinkedIn

LinkedIn link: https://www.linkedin.com/in/lindaruffenach/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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AI transformation is everywhere, but most organizations struggle to turn it into real business value. Gayemarie Brown has spent more than two decades helping executive teams bridge that gap. As the Managing Partner of Wintam Place, Gayemarie advises founders, boards, and leadership teams on AI adoption, go-to-market strategy, and large-scale business transformation. Her work sits at the intersection of technology, leadership, and commercial execution, helping organizations move beyond AI experimentation and into measurable impact.

In this episode, we explore how consultants can position themselves as trusted advisors to executive teams navigating AI adoption, organizational change, and enterprise transformation. Gayemarie shares how she works with leadership teams, how she builds long-term consulting relationships, and where the real opportunities are for consultants in the AI transformation space.

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Proposed Interview Structure:

1. What originally got you into consulting and transformation work?

2. What specific problem are you helping clients solve today around AI and transformation, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and who inside the organization usually makes the decision to bring you in?

4. How do clients typically find you today, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, networks Sub Question: What do you think about podcasting as a marketing tool for consultants and coaches in your space?

5. When you're dealing with executive teams and boards, consulting sales cycles can be complex. How do you usually move from the first conversation to a signed engagement?

6. Once you're working with a client, how do you retain them and build long-term relationships so they continue coming back to work with you?

7. Where do you find yourself most stuck right now in your work, if at all?

8. Looking ahead, where do you see the biggest opportunity for AI-driven business transformation consulting over the next few years?

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Know more about Gayemarie Brown

Website Link: https://www.wintamplace.com/

Connect with Gayemarie Brown on LinkedIn

LinkedIn link: https://www.linkedin.com/in/gayemariebrown/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Ian Redding founded Swire Consulting Group to help businesses identify and realize performance improvement and growth opportunities. With over a decade of experience in delivering structured change programs, his work focuses on tangible financial outcomes, not theoretical strategy decks. His approach is grounded in operational reality. Earlier in his career, Ian worked on factory floors and within restructuring environments, identifying inefficiencies and delivering measurable savings, including projects generating hundreds of thousands in accepted savings proposals. That analytical discipline still underpins his consulting model today.

What differentiates Ian’s philosophy is his emphasis on people-centric transformation. He believes sustainable ROI comes from engaging stakeholders at every level, from senior leadership to frontline operators. For consulting firm owners, this balance between financial impact and human alignment is where long-term value is created.

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Proposed Interview Structure:

1. What originally drew you into consulting, and how did your early operational and analytical roles shape the way you run Swire Consulting today?

2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients right now? Are you primarily advising founders, boards, investors, or operational leadership teams?

4. How do clients typically find you, and what has worked best for you in positioning Swire Consulting as a credible, ROI-driven advisory firm? Current Acquisition Channels: Referral, Content Sub Question: What do you think about podcasting as a marketing tool for consultants in strategy and performance improvement?

5. When you’re selling ROI-driven change, how do you build enough trust and conviction for clients to commit to meaningful transformation?

6. How do you retain clients over the long term? What do you specifically do to ensure they come back, expand engagements, and build lasting relationships with you?

7. Where do you find yourself most stuck right now as the CEO of Swire Consulting (if at all)?

8. Looking ahead, where do you see the biggest opportunity for ROI-driven performance consulting over the next few years?

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Know more about Ian Redding

Website Link: https://www.swireconsulting.co.uk/

Connect with Ian Redding on LinkedIn

LinkedIn link: https://www.linkedin.com/in/ian-at-swire/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Christopher Lee leads Empirical Consulting Solutions, a management consulting firm built for companies that don’t just need strategy, they need execution. His team supports organizations ranging from $5M to $250M in revenue, stepping in at the leadership and operational level to remove growth blockers and accelerate profitability. Before founding Empirical, Christopher spent decades in senior operational roles at ARAMARK, running large P&Ls, leading multi-region teams, and delivering consistent revenue and EBITDA growth. That operating background shapes how he works with clients today: diagnose quickly, align the organization, and execute shoulder-to-shoulder.

In this episode, we talk about what actually drives transformation inside established companies, why many consulting engagements fail at the execution stage, and how consultants can position themselves as true operators, not just advisors.

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Proposed Interview Structure:

1. What originally pulled you into leadership and consulting work, and what made you decide to build Empirical Consulting Solutions?

2. When companies bring you in, what’s the core problem do you help them solve? and why does it matter so much to you personally?

3. Who are the types of clients you work best with today, and who inside the organization typically becomes your main decision-maker?

4. How do consulting clients usually find you, and what’s worked best for Empirical in building trust and credibility before the first conversation? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Cold outreach Sub Question: What’s your view on podcasts as a marketing channel for consulting and professional services firms?

5. With complex organizations and long sales cycles, how do you personally move from initial conversations to signed engagements?

6. Once a client starts working with you, how do you retain them over time and turn projects into long-term partnerships?

7. Where do you find yourself most stuck right now as a consulting firm leader, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Christopher Lee

Website Link: https://thinkempirical.com/

Connect with Christopher Lee on LinkedIn

LinkedIn link: https://www.linkedin.com/in/christopherlee12/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Brent works with small business owners who are excellent at their craft but have plateaued. They’re busy, they’re working hard, but the cash doesn’t reflect the effort. His focus is simple and direct: help them understand their numbers, regain control, and build businesses that actually pay them back. With more than 30 years of experience across startups, corporate finance (including GE Healthcare), real estate development, nonprofit leadership, and small business ownership, Brent blends financial rigor with practical entrepreneurship.

As a CFA charterholder and Certified Entrepreneurial Mindset Facilitator, he brings both analytical depth and behavioral insight. He’s coached more than 1,000 entrepreneurs and decision-makers, leads pitch preparation programs for first-time fundraisers, and hosts the Entrepreneur Encounters podcast. His message is consistent: hustle has an expiration date. Real growth requires clarity, structure, and disciplined financial thinking.

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Proposed Interview Structure:

1. Brent, you launched your first business at age 10 and later worked in corporate finance at GE Healthcare. What pulled you into coaching entrepreneurs full-time?

2. What specific problem are you helping your clients solve today, and why does it matter so much to you personally to solve that problem?

3. Who are your ideal clients today? Are they early-stage founders, established main street businesses, lifestyle entrepreneurs, and who’s typically making the buying decision?

4. You’re active locally, you run workshops, and you host the Entrepreneur Encounters podcast. What has worked best for you to attract new business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: As a podcast host yourself, what role do you think podcasting plays in marketing for coaches and consultants?

5. Many small business owners are skeptical of coaching until they feel real pain. How do you structure your sales conversations to move from interest to commitment?

6. You’ve coached 1,000+ entrepreneurs, how do you retain clients and build long-term relationships where they keep coming back as they grow?

7. Where do you find yourself most stuck right now as a consultant and business coach (if at all), growth, positioning, delivery, or something else?

8. Looking ahead, where do you see the biggest opportunity for helping small business owners turn effort into profit over the next few years?

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Know more about Brent Halfwassen

Website Link: https://mkebusinesscoach.com/

Podcast: https://podcasts.apple.com/us/podcast/entrepreneur-encounters/id1647013103

Connect with Brent Halfwassen on LinkedIn

LinkedIn link: https://www.linkedin.com/in/brenthalfwassen/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Quang Le leads Le Transformations (LETS), a Washington, DC–based change leadership consulting firm founded in 2017. His work focuses on helping organizations implement successful change strategies in industries most vulnerable to disruption, where technology, geopolitics, workforce shifts, and market volatility collide. What differentiates Quang is his patented agile leadership model, which blends technology, process, and people. He brings together organizational strategy, enterprise change initiatives, executive coaching, and applied human psychology, not as abstract theory, but as practical tools leaders can use when uncertainty is high and decisions carry real consequences.

For consulting firm owners, this episode is about positioning. How do you build trust in turbulent times? How do you guide executive teams when ego, fear, and urgency distort decision-making? And how do you design a consulting model that’s both strategic and deeply human?

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Proposed Interview Structure:

1. What originally pulled you into consulting and change leadership? Was there a defining moment when you realized this was your path?

2. You focus on industries that are highly vulnerable to disruption. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally?

3. Who are your ideal clients at Le Transformations today, and who is typically the decision-maker when you’re brought into an engagement?

4. In a space built on trust and credibility, how do clients typically find you, and what has worked best to position you as the go-to advisor for change leadership? Current Acquisition Channels: Referral, Content, Webinars Sub Question: You publish thought leadership and insights regularly, what’s your view on podcasting as a marketing tool for consultants and coaches in the change leadership space?

5. Change consulting often involves long sales cycles and multiple stakeholders. How do you move from initial conversation to signed engagement, especially when uncertainty makes leaders hesitant?

6. Once you’ve delivered a successful transformation engagement, how do you retain clients, build long-term relationships, and ensure they keep coming back to work with you?

7. Where do you feel most stretched or challenged right now as a firm owner, growth, positioning, talent, focus (if at all)?

8. Looking ahead three to five years, where do you see the biggest opportunity in change leadership, especially with AI and accelerating disruption reshaping organizations?

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Know more about Quang Le

Website Link: https://www.letransformations.com/

Connect with Quang Le on LinkedIn

LinkedIn link: https://www.linkedin.com/in/coachquang/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Glenn Terrell is the Founder and Principal of Shinji Consulting, a Seattle-based executive coaching and leadership development firm. He specializes in adaptive leadership coaching for founders and senior executives in high-growth and startup environments. A certified Immunity to Change coach, Glenn helps leaders uncover hidden beliefs and behavioral blocks that impair performance, psychological safety, and cultural alignment. With over 25 years of experience as a CEO, turnaround specialist, startup founder (3x), and senior executive, Glenn has worked with leaders across startups, Big Tech, and privately held high-growth companies to build high-impact teams and deliberately developmental organizations.

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Glenn Terrell works at the intersection of growth and psychology. As the founder of Shinji Consulting, he partners with startup founders (Series A–C), senior executives, and leadership teams facing the pressure of scale. His work centers on 1:1 executive coaching and adaptive leadership frameworks rooted in Harvard’s Immunity to Change methodology. Unlike many leadership coaches, Glenn brings operator experience. He has served as CEO, COO, marketing executive, turnaround specialist, and co-founder.

He understands firsthand the tension between growth targets, investor expectations, and team dynamics. That credibility shapes his approach, practical, direct, and grounded in real business pressure. His core belief: most leaders are constrained not by strategy, but by invisible behavioral patterns. When those patterns are made visible, leaders can shift from reactive to intentional, and build deliberately developmental organizations where culture becomes a strategic asset.

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Proposed Interview Structure:

1. What pulled you from being an operator, CEO, founder, turnaround specialist, into executive coaching?

2. You talk about “invisible patterns” that drive behavior. What specific problem are you solving for founders when they hit scale?

3. Who are your ideal clients today, Series A founders, later-stage CEOs, senior execs? And who usually makes the decision to bring you in?

4. How do founders typically find you? What has worked best to attract the right kind of high-level clients? Current Acquisition Channels: Referral, Speaking engagements, Beginning speaking engagements, regularly faciliatates offsites as well Sub Question: You work in a relationship-driven industry. What do you think about podcasting as a marketing tool for executive coaches and consultants?

5. Executive coaching often requires deep trust before engagement. How do you move from first conversation to signed engagement, especially with skeptical founders?

6. Executive coaching is relationship-driven. How do you retain clients over the long term and make sure they continue working with you as they scale?

7. Where do you find yourself most stuck right now as a consultant working with high-growth founders (if at all)?

8. Looking ahead, where do you see the biggest opportunity for adaptive leadership coaching and developmental organizations over the next few years?

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Know more about Glenn Terrell

Website Link: https://www.shinjiconsulting.com/

Connect with Glenn Terrell on LinkedIn

LinkedIn link: https://www.linkedin.com/in/glenn-terrell-8710715/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Most AI initiatives don’t fail because the technology doesn’t work. They fail because organisations skip the human work, leadership alignment, cultural readiness, governance, and workflow clarity. Chris Duffy has built his advisory practice around solving exactly that problem. After 23 years in UK Defence, including elite-level selection and high-stakes AI delivery programs, Chris now helps SMEs stop wasting money on disconnected AI tools that nobody uses. His approach, the AI Manifesto, focuses on culture-first transformation, structured adoption, and building connected systems instead of chasing shiny objects.

In the last 12 months alone, Chris and his team have supported around 70 businesses across sectors. The results speak for themselves: 94% time reductions in manual processes, doubled bid capacity, and 6–10 hours per person per week freed up inside professional services firms. This is not AI hype. It’s disciplined execution.

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Proposed Interview Structure:

1. What got you into consulting after 23 years in UK Defence, and what made AI the field you chose to focus on?

2. What specific problem are you helping clients solve today, and why does solving it matter so much to you personally?

3. Who are your ideal clients right now? Are you primarily working with founders, MDs, regulated firms, and who usually makes the buying decision?

4. You’re very active on LinkedIn sharing frameworks like the AI Manifesto and process mapping toolkits. What has actually worked best to attract serious consulting clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing channel for AI and consulting businesses, especially in the SME space?

5. AI projects can stall in procurement, compliance, and internal politics. How do you move from interest to signed engagement?

6. Once a client starts working with you, how do you retain them? What do you do to make sure they keep coming back and build a long-term relationship rather than treating AI as a one-off project?

7. Where do you find yourself most stuck right now as an AI consultant building IgniteAI (if at all)?

8. Looking ahead, where do you see the biggest opportunity for culture-first AI transformation over the next few years?

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Know more about Chris Duffy

Website Link: https://www.igniteaisolutions.co.uk/

Connect with Chris Duffy on LinkedIn

LinkedIn link: https://www.linkedin.com/in/christopher-duffy-caio/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Jason Kaufman builds AI that businesses can trust. As CEO of Zaon Labs and long-time AI strategy advisor at Irrevo, he works with mid-market and enterprise teams to solve a problem most consultants overlook: AI doesn’t fail because of bad prompts, it fails because of fragmented knowledge. Before founding Zaon Labs, Jason led enterprise knowledge and content initiatives at companies like T-Mobile, Expedia, and Disney. He understands the operational side of transformation, the governance, the change management, the taxonomy, and the metrics that make systems sustainable.

Today, through Zaon.ai, he helps organizations capture prompts, institutional knowledge, and expert insight so AI systems produce predictable outcomes. The focus isn’t experimentation. It’s operational excellence.

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Proposed Interview Structure:

1. What originally pulled you into consulting, and how did you move from knowledge management into AI strategy?

2. What specific problem are you helping clients solve today around AI and knowledge, and why does it matter so much to you personally to fix that?

3. Who are your ideal clients today, and who inside the organization typically owns the decision to bring you in?

4. You’ve been in the knowledge space for decades. How do clients find you today, and what has worked best to generate consistent demand? Current Acquisition Channels: Cold outreach Sub Question: What’s your take on podcasting as a marketing tool in the AI and consulting space?

5. Enterprise AI sales cycles can be long and political. How do you move from “interesting idea” to real budget and executive buy-in?

6. Once a client engages with you, how do you structure the relationship so they keep coming back? What do you do specifically to build long-term trust and recurring work?

7. Where do you find yourself most stuck right now as the CEO of Zaon Labs and a long-time AI consultant, if at all?

8. Looking ahead, where do you see the biggest opportunity for enterprise AI strategy and knowledge-driven consulting over the next few years?

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Know more about Jason Kaufman

Website Link: http://www.irrevo.com/

Connect with Jason Kaufman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jasonmkaufman/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Mark’s work starts where many consultants struggle: the initial engagement. Rather than selling vague transformation, he leads with a focused Factory Performance Diagnostic Review, a fast, structured deep dive into bottlenecks, leadership gaps, and flow constraints. From that diagnostic, clients receive a clear 18–24 month action plan. This naturally opens the door to implementation support, coaching, and in some cases interim operational leadership. The diagnostic isn’t just an assessment, it’s the engine of his consulting business. What stands out is the combination of operational precision and leadership development. Mark doesn’t just fix process. He builds capability inside the client’s team. When leaders gain structure and confidence, the factory stabilizes, and performance improvements compound over time.

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Proposed Interview Structure:

1. What got you into manufacturing consulting, and at what point did you decide to build Levantar around diagnostics and leadership coaching?

2. When you walk into a factory today, what’s the core problem you’re usually solving beneath the surface symptoms?

3. Who are your ideal clients now, owner-led businesses, PE-backed firms, corporate sites? And who typically makes the buying decision?

4. How do clients usually found you today?, and what has been most effective for growing Levantar? Current Acquisition Channels: Referral, Content, Podcast (guesting), Linkedin Sub Question: What’s your view on podcasting as a marketing tool for a manufacturing consultant? Would it resonate with your audience?

5. Manufacturing leaders are cautious and data-driven. How do you move from diagnostic to signed engagement, especially when the sales cycle can involve multiple stakeholders?

6. Once you’ve delivered results, how do you retain clients? What do you do to build long-term relationships and ensure they keep coming back for the next phase?

7. Where do you find yourself most stuck right now as a manufacturing consultant (if at all), whether that’s scaling beyond you, refining your offer, or entering new markets?

8. Looking ahead, where do you see the biggest opportunity for manufacturing performance consulting and leadership coaching over the next few years?

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Know more about Mark Greenhouse

Website Link: https://www.levantar.co.uk/

Connect with Mark Greenhouse on LinkedIn

LinkedIn link: https://www.linkedin.com/in/markgreenhouse

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Stephanie has spent two decades in the trenches of enterprise software, from implementation consultant to CEO. At VFP Consulting, she helps high-growth companies, private equity-backed firms, and global organizations optimize Salesforce and Certinia environments, particularly across quote-to-cash and professional services operations. What sets her apart is a disciplined focus on change management and ROI. Rather than selling one-off projects, she built VFP Advisory Services as a subscription model, giving clients ongoing access to certified expertise. It’s a shift many consulting firm owners are trying to make: from reactive delivery to proactive partnership. Her latest venture, Campfire, is where consulting operator meets product builder.

After years of managing implementations through scattered documents and disconnected tools, she created a Salesforce-native command center built around the VFP Method: People, Process, and Product, from discovery through long-term SaaS adoption. It’s a case study in turning implementation pain points into scalable IP.

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Proposed Interview Structure:

1. Stephanie, you’ve been in enterprise software and consulting for over 20 years, what originally pulled you into this world?

2. You focus heavily on aligning technology investments with business goals. What specific problem are you solving for clients today, and why does it matter so much to you?

3. Who are your ideal clients today? Are you typically working with founders, COOs, private equity operators, who owns the decision?

4. How do clients usually find you today? What’s worked best to attract high-quality opportunities in the Salesforce and PSA space? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Podcast (guesting), Cold outreach Sub Question: You’re active on LinkedIn and building thought leadership around implementation excellence. What’s your take on podcasting as a marketing channel for consulting firms in your industry?

5. Enterprise implementations can mean long sales cycles and multiple stakeholders. How do you navigate from first conversation to signed engagement?

6. You’ve successfully moved from project-based work to subscription advisory. How do you retain clients, keep them coming back, and build long-term relationships instead of one-and-done engagements?

7. Where do you find yourself most stuck right now as a consulting founder building both a services firm and a SaaS product?

8. Looking ahead, where do you see the biggest opportunity for Salesforce implementation and advisory firms over the next few years?

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Know more about Stephanie Taylor

Website Link: https://vfp-consulting.com/

Connect with Stephanie Taylor on LinkedIn

LinkedIn link: https://www.linkedin.com/in/spicardi/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Vanessa brings more than two decades of frontline experience building leaders inside consulting environments and large enterprise teams. Her work is grounded in a simple belief: better leaders build better organizations. She teaches practical tools leaders can apply immediately, not theoretical models that never turn into real behavior change. Through Mosaic People Development, she delivers leadership development programs, executive coaching, and team transformation workshops built around her Three Pillars of Leadership Success.

Her clients consistently report stronger performance, clearer accountability, and healthier team dynamics as a result of her work. She’s also the author of Mastering Leadership and a trusted voice on resilience, change, and leadership effectiveness, featured on 30+ podcasts across the business and consulting space.

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Proposed Interview Structure:

1. What originally led you into leadership development, and what convinced you that this was the work you wanted to dedicate your career to?

2. You focus on helping people move from “doers” to strategic leaders, what problems does that solve inside the organizations you work with? And why does it matter so much to your personally?

3. Who are the clients you work with most often today, and within those organizations, who typically brings you in?

4. How do most of your clients find you today, and what have you found actually works to attract the right leaders and organizations to your programs?

5. Leadership development often involves multiple stakeholders and long cycles, how do you navigate the sales process and create buy-in with decision makers?

6. Once a client starts working with you, how do you build trust, deliver consistency, and ensure they keep coming back for long-term leadership development support?

7. Where do you find yourself most stuck right now as a leadership advisor, coach, or consultant, if at all?

8. Looking ahead, where do you see the biggest opportunities for your own consulting and leadership development work in the next few years?

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Know more about Vanessa Judelman

Website Link: https://www.mosaicpd.com/

Connect with Vanessa Judelman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/vanessajudelman/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Guy Douetil helps global organisations make high-stakes decisions about where their business should operate. From manufacturing and R&D to data centres and headquarters, his work sits at the intersection of strategy, real estate, talent, and geopolitics. After senior leadership roles at Cushman & Wakefield, Colliers, and Hickey & Associates, Guy founded GWD Advisors, an independent consultancy focused on global location intelligence and portfolio optimisation. His approach is pragmatic, data-driven, and grounded in decades of hands-on experience across EMEA and beyond.

In this conversation, we’ll discuss how consultants can position themselves as trusted advisors in complex, long-cycle engagements, how global uncertainty is changing client decision-making, and what it really takes to build durable consulting relationships at the enterprise level.

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Proposed Interview Structure:

1. What originally got you into consulting, and specifically into global location and real estate strategy?

2. What is the core problem you help clients solve today, and why does that problem matter more now than it did 10 years ago?

3. Who are your ideal clients, and where do you usually sit within the decision-making structure of those organisations?

4. How do clients typically find you today, and what has worked best in building trust in such high-stakes, long-cycle consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space?

5. These projects involve long timelines, multiple stakeholders, and real risk, how do you usually move from first conversation to signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back, and how do you deliberately build long-term, trust-based relationships?

7. Where do you find yourself most stuck right now as an independent consultant running GWD Advisors, if at all?

8. Looking ahead, where do you see the biggest opportunities for global location strategy and corporate real estate advisory over the next few years?

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Know more about Guy Douetil

Website Link: https://www.gwdadvisors.com/

Connect with Guy Douetil on LinkedIn

LinkedIn link: https://www.linkedin.com/in/guydouetil/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Melissa Brown has built her reputation on something most consultants avoid: reading the regulations cover to cover. After studying over 4,500 pages of PDPM regulations and technical reports, she positioned herself and her firm as trusted experts in a reimbursement model that reshaped skilled nursing economics. As COO of Gravity Healthcare Consulting, she led a 700% revenue increase in the first year in her leadership role. Her work focuses on pragmatic, cost-effective solutions, helping providers bring therapy in-house, improve margins, restructure teams, and align operations with regulatory reality. Beyond operations, Melissa is also a content-driven leader.

She hosts the Gravity Healthcare Hacks podcast, presents nationally, writes whitepapers, and builds strategic partnerships, all while scaling teams and strengthening culture inside her firm. This conversation is about depth over noise, operational leadership in consulting, and how real expertise becomes a growth engine.

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Proposed Interview Structure:

1. Melissa, you started as an Occupational Therapist. What led you from clinical work into consulting and eventually into executive leadership?

2. You call yourself a “PDPM Nerd.” What specific problem are you solving for healthcare providers, and why did you decide to go so deep into the regulations?

3. Who are your ideal clients today, skilled nursing operators, home health agencies, ownership groups? And who is typically the decision maker when they hire you?

4. Your content is strong, webinars, whitepapers, conference talks, LinkedIn, your podcast. What has worked best for attracting serious operators who are ready to change? Current Acquisition Channels: Referral, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host Gravity Healthcare Hacks. What role do you think podcasting plays in marketing for consultants in regulated industries like healthcare?

5. Healthcare operators can be cautious, especially when margins are tight. How do you move from “interesting conversation” to signed engagement?

6. Once a client hires Gravity, how do you make sure they keep coming back? What’s your approach to delivering results and building long-term relationships?

7. Where do you find yourself most stuck right now as a consulting leader at Gravity (if at all)?

8. Looking ahead, where do you see the biggest opportunity for PDPM strategy and healthcare operations consulting over the next few years?

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Know more about Melissa Brown

Website Link: https://gravityhealthcareconsulting.com/

Podcast: Gravity Healthcare Hacks

Connect with Melissa Brown on LinkedIn

LinkedIn link: https://www.linkedin.com/in/melissa-brown-21778b166/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Most organisations don’t fail because their strategy is wrong. They fail because their operating model cannot sustain execution. Philip Watt works at that precise fault line, where strategy is clear, but value realisation is stalling. Through his Value Operating System (VOS), Philip focuses on the small number of structural choices that drive disproportionate impact: decision rights, governance clarity, service ownership, and capability design. Rather than redesigning everything, he identifies where operating model debt has accumulated and what to fix first.

With experience across PE-backed portfolios, asset management (£16bn AUM), regulated financial services, and multi-country integrations, Philip brings a board-level perspective to operating model clarity. His work has delivered over £300m in cumulative value, not through activity, but through structural precision.

**********************************************************

Proposed Interview Structure:

1. What originally drew you into operating model and transformation work, and how did that evolve into your current focus?

2. You often say strategy isn’t the problem, execution design is. What specific structural mistakes do you see leadership teams repeatedly make? And why does helping them matter so much to you personally?

3. Who is your ideal client today, PE sponsor, CEO, COO, and at what trigger point do they usually realise they need someone like you?

4. You operate at a very senior level. How do clients usually find you, and what has worked best for attracting the right type of complex, high-stakes engagements? Current Acquisition Channels: Referral, Content, Cold outreach Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space, especially for consultants working at board level?

5. Your engagements are high-value and often tied to major transformations or deals. How do you navigate the long sales cycles and build enough trust to be brought in at critical moments? 6. Once you’ve delivered clarity on the operating model, how do you ensure clients keep coming back and build long-term relationships with you?

7. Where do you find yourself most stuck right now as an independent operating model consultant, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

*********************************************************************

Know more about Philip Watt

Website Link: https://vectris.co.uk/

Connect with Philip Watt on LinkedIn

LinkedIn link: https://www.linkedin.com/in/philipwatt/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Shelley Cadamy is a no-nonsense consultant and executive coach who serves as the trusted advisor many CEOs wish they had earlier in their careers. Through Cadamy Business Consulting, she helps leaders frame messy challenges quickly, align stakeholders, and execute strategy in environments filled with moving parts and strong personalities.Her background spans economic development, workforce leadership, public-private partnerships, and entrepreneurship. As Executive Director of Workforce Tulsa, she revitalized a $4.5M organization, rebuilt partnerships across hundreds of stakeholders, and stabilized governance after years of turnover. She has also built peer advisory groups for CEOs and manufacturing executives, because leadership at the top can be isolating.

Shelley’s philosophy is simple: Leadership matters. Radical candor builds trust. Partnership creates capacity. She combines strategic clarity with accountability, empathy, and humor, helping leaders grow healthier organizations while staying sane themselves.

**********************************************************

Proposed Interview Structure:

1. What got you into consulting, and at what point did you realize you wanted to be the advisor you once needed yourself?

2. You say “leading is hard and often lonely.” What specific leadership challenges are you most often called in to solve?

3. Who are your ideal clients today, CEOs, Executive Directors, founders? And who usually makes the decision to bring you in?

4. How do clients typically find you? What has worked best to attract serious leaders who are ready for radical candor? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You’re a strong communicator with a newsletter and a clear voice. What do you think about podcasting as a marketing tool for consultants and executive coaches?

5. Advisory work often requires deep trust before the engagement even starts. How do you move from initial conversation to a signed engagement?

6. Once you start working with a CEO, how do you retain clients over the long term? What do you do intentionally to build trust so they keep coming back?

7. Where do you find yourself most stuck right now as a consultant and CEO advisor, if at all?

8. Looking ahead, where do you see the biggest opportunity for CEO advisory and organizational strategy work over the next few years?

*********************************************************************

Know more about Shelley Cadamy

Website Link: https://www.cadamyconsulting.com/

Connect with Shelley Cadamy on LinkedIn

LinkedIn link: https://www.linkedin.com/in/shelleycadamy/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Scharrell Jackson sits at a rare intersection: she’s a high-performance executive coach and a former operator who’s been responsible for the outcomes. She has led operations across finance, HR, IT, compliance, marketing, learning & development, and enterprise change, often as a COO/CFO/CAO partner to CEOs navigating growth, integration, and culture shifts. Her work is anchored in a simple idea: most leaders don’t need more information, they need better decisions. Through her proprietary “Endgame Excellence” methodology and her signature keynote “The Power of Decision,” Scharrell helps accomplished leaders move from success to significance with precision, clarity, and sustained performance.

For consulting firm owners, this conversation is practical. We’ll talk about how to create operating rhythm, strengthen leadership bench, protect culture while scaling, and build the kind of decision system that prevents “growth” from turning into chaos.

**********************************************************

Proposed Interview Structure:

1. You’ve had a long executive career before going all-in on coaching and speaking. What was the turning point that pulled you into this work?

2. What’s the real problem you help leaders solve, when you strip away the symptoms like stress, overwhelm, and misalignment? and why solving it matters so much to you personally?

3. Who are your ideal clients today? And in an organization, who usually becomes the real decision-maker for bringing you in?

4. How do clients typically find you, speaking, referrals, LinkedIn, partnerships? What’s worked best to create consistent demand? Sub Question: What do you think about podcast as a marketing tool for the coaching/consulting space, especially for leadership and executive audiences?

5. When the stakes are high and the budget is real, what’s your approach to moving from interest to commitment, without overselling?

6. How do you retain clients long-term, what do you do to keep relationships strong, prove value over time, and make clients want to re-engage again and again?

7. You coach high-performing leaders on clarity and decisive execution, where do you find yourself most stuck right now in your own business, if at all?

8. Looking ahead, what do you think will matter most for leaders over the next few years, and what are you building next with STJ Consulting and your platforms?

*********************************************************************

Know more about Scharrell Jackson

Website Link: www.scharrelljackson.com

Connect with Scharrell Jackson on LinkedIn

LinkedIn link: https://www.linkedin.com/in/scharrelljacksonleadershipmotivationalinspirationalspeaker/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Gregory Lief operates at the intersection of strategy and execution in biopharma. After leading Global Commercial Excellence & Operations at Biogen, reporting to the Chief Commercial Officer, he founded Asymmetry Group to help emerging healthcare companies make the leap from science-driven organizations to commercially disciplined businesses. His work spans corporate strategy, launch planning, marketing and sales operations, forecasting, and capability development. What makes Greg’s perspective different is that he’s built these systems inside large global organizations and now translates that experience into advisory support for high-growth life sciences firms.

For consulting firm owners, this conversation is about leverage: how to move from insight to infrastructure, how to design governance that scales, and why asymmetric thinking, not benchmarking to the average, drives durable advantage.

**********************************************************

Proposed Interview Structure:

1. Greg, you’ve led strategy and commercial operations inside major biotech organizations. What originally pulled you into consulting and commercial strategy within healthcare?

2. What specific problem are you solving today with Asymmetry Group when a biopharma company calls you, and why is that transition from development-stage to commercial-stage so difficult?

3. Who are your ideal clients right now? Are you working primarily with venture-backed biotech, mid-size pharma, or more established players, and who is usually the decision maker?

4. In such a specialized industry, how do clients typically find you? What has worked best to attract the right kind of engagements? Current Acquisition Channels: Referral, Content Sub Question: What’s your perspective on podcasting as a marketing tool in the biopharma or life sciences consulting space?

5. Given the long, complex buying cycles in biotech, multiple stakeholders, scientific scrutiny, budget approvals, how do you typically move from first conversation to signed engagement?

6. How do you retain clients over the long term, and what do you do deliberately to ensure they keep coming back and see you as a trusted partner rather than a one-off advisor?

7. Where do you find yourself most stuck right now as a consulting firm founder in the biopharma space (if at all)?

8. Looking ahead, where do you see the biggest opportunity for commercialization strategy and launch excellence in biopharma over the next few years?

*********************************************************************

Know more about Gregory Lief

Website Link: https://asymmetrygroup.com/

Connect with Gregory Lief on LinkedIn

LinkedIn link: https://www.linkedin.com/in/gregorylief/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Daniel co-founded Arrival in 2004 with a simple premise: strategy is only valuable if it becomes performance. Since then, Arrival has supported leaders from brands such as Pret, Tesco, Haleon, Artemis, Lansdowne Partners, Silverlake, and ECI Partners, helping them translate ambition into execution. What differentiates Arrival is its senior-led delivery model and its refusal to stay at the “insight and report” level. They design and implement bespoke solutions that address organisational alignment, leadership judgement, behaviour change, and commercial edge, staying involved until outcomes are achieved.

Alongside management consulting and executive development, Arrival also operates at the intersection of performance and social impact, connecting businesses with ambitious young talent from low-income communities. The through-line across all three pillars is alignment: aligning strategy, leadership decisions, and people’s contribution to create sustainable performance.

**********************************************************

Proposed Interview Structure:

1. What got you into consulting originally, and what led you to build Arrival specifically around organisational performance and alignment?

2. What specific problem are you helping enterprise leaders solve today, and why does solving that problem matter so much to you personally?

3. Who are your ideal clients today, and at what level do you typically engage inside the organisation?

4. How do clients typically find you today, and what has worked best for consistently generating high-level enterprise opportunities? Current Acquisition Channel: Referral, Content Sub Question: What’s your view on podcasting as a marketing tool for consultants working with senior executives?

5. When selling complex organisational performance work, how do you personally navigate long sales cycles and multiple stakeholders to win the engagement?

6. How do you retain clients at Arrival, and what do you personally do to ensure clients keep coming back and relationships turn into long-term partnerships?

7. Where do you find yourself most stuck right now as a consultant leading Arrival (if at all)?

8. Looking ahead, where do you see the biggest opportunity for organisational performance consulting over the next few years?

*********************************************************************

Know more about Daniel Snell

Website Link: https://www.wearearrival.com/

Connect with Daniel Snell on LinkedIn

LinkedIn link: https://www.linkedin.com/in/danielsnell/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down how to transform your B2B podcast audience into leads and clients by building a structured audience-to-client funnel. I explain how to use content, lead magnets, tracking, and email nurturing to convert attention into business outcomes, and share the long-term opportunities podcasting creates for speaking engagements and strategic partnerships.

What You’ll Learn:

1. How to convert podcast listeners into qualified leads using strategic call-to-actions
2. Why high-quality lead magnets are essential for audience conversion
3. How to track attribution and identify where your funnel breaks
4. The 3-7-30 email nurture framework for converting leads into clients
5. How podcast authority creates speaking opportunities and industry positioning
6. When B2B sponsors make sense, and why selling your own services is more profitable

Chapters:

00:00 – Turning a B2B Podcast Audience Into Leads and Clients

02:35 – Using Content and Lead Magnets to Capture Demand

05:49 – Tracking Attribution and Optimizing the Funnel

08:56 – The 3-7-30 Email Nurture Framework

11:40 – How Podcast Authority Creates Speaking Opportunities

16:11 – The Right Way to Think About Podcast Monetization

20:13 – The Ultimate Level of B2B Podcasting

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I explain how to structure your podcast so you only focus on the fun, high-value part - the conversation - while everything else is automated or handled by a team. I walk through the system we use at GHA Marketing to remove production workload and keep your podcast consistently driving brand-building and lead generation.

What You’ll Learn:

1. How to automate podcast post-production using AI tools and workflows
2. Which tools handle recording, editing, repurposing, and scheduling
3. When to use VAs, EAs, or offshore assistants to scale production
4. The step-by-step process to hire and test podcast support talent How to evaluate podcast agencies using proof instead of claims
5. The three-tier model to scale from DIY to fully managed production

Chapters:

00:00 – Why Post-Production Must Be Systemized

01:03 – Recording and Editing Tools We Recommend

02:50 – Creating Short-Form Clips Efficiently

03:30 – Written Content and Copy Generation

03:47 – Scheduling and Distribution Systems

04:44 – Scaling With VAs, EAs, and Offshore Assistants

05:33 – The Process to Hire and Test Podcast Talent

06:11 – When to Work With a Podcast Agency

Tools & Platforms Mentioned Recording & Editing:

• Riverside • Descript Short-Form Content: • Opus Clip Written Content & Show Notes: • Castmagic • ChatGPT Scheduling & Distribution: • Metricool • Captivate • Buzzsprout Automation: • Zapier Hiring Platforms: • Upwork • Fiverr

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down how we grow B2B podcasts by turning guests into active promoters of the brand. I explain how delivering a premium guest experience and providing ready-to-share assets makes it effortless for industry leaders to amplify your content, expand reach, and strengthen authority.

What You’ll Learn:

1. Why guest amplification is the most powerful growth driver for a B2B podcast
2. How a one-click asset pack dramatically increases guest sharing rates
3. What assets to provide to make promotion effortless for guests
4. How collaborative posts expand reach to new ICP audiences
5. Why premium post-production quality increases brand credibility
6. How consistent guest promotion compounds long-term brand visibility

Chapters:

00:00 – The #1 Driver of B2B Podcast Growth

01:17 – Why Big Guests Accelerate Brand Visibility

01:53 – Making the Podcast Experience Worth Sharing

02:32 – The One-Click Guest Asset Pack Strategy

04:15 – Why Premium Quality Assets Matter

05:01 – Case Study: Weekly Guest Amplification Results

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down how a single B2B podcast conversation can become a complete content strategy. I explain the Podcast Content Waterfall Framework we use at GHA Marketing to transform one 45-60 minute interview into dozens of aligned content assets that strengthen brand authority, support lead generation, and maintain consistent visibility across platforms.

What You’ll Learn:

1. How one podcast episode can generate a full multi-platform content strategy
2. The Podcast Content Waterfall Framework for B2B visibility and authority
3. How to turn long-form interviews into short-form social media content
4. Why podcast-driven content stays aligned, consistent, and on brand
5. How repurposed content can redirect audiences to strategic business outcomes
6. Why a B2B podcast can function as both a relationship engine and content engine

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down how we apply the CLOSER framework to B2B sales so you can convert relationships built through podcasting into clients, even if you hate selling.

What You’ll Learn:

1. How the CLOSER framework applies to high-ticket B2B sales environments
2. Why clarifying the prospect’s motivation strengthens the sales process
3. How labeling the core problem increases solution relevance
4. The role of discovery in connecting pain, consequences, and outcomes
5. How objection pre-handling simplifies closing conversations
6. Why reinforcing the buying decision reduces churn and buyer’s remorse

Chapters:

00:00 – Introduction to the CLOSER Framework

01:00 – Framework Overview and Origin

03:50 – Clarifying Why the Prospect Took Action

04:49 – Labeling the Core Problem

05:20 – Overview of Past Pain and Consequences

06:38 – Selling Outcomes Instead of Process

06:57 – Explaining Away Concerns Before They Arise

08:50 – Reinforcing the Buying Decision

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down how we structure the business conversation that follows a podcast interview and guide the relationship toward a potential client engagement while maintaining trust, authority, and long-term value.

What You’ll Learn:

1. How to structure a post-interview consultation that builds momentum without pressure.
2. The discovery framework that uses insights gathered during the podcast process
3. How to present solutions using authority and relevance instead of hard selling
4. Why securing the next meeting is critical in high-ticket B2B sales cycles
5. How strategic nurturing between calls increases trust and deal velocity
6. The long-term relationship strategy for guests who are not ready to buy

Chapters:

00:00 – The Role of the Post-Interview Consultation

01:19 – Setting the Objective of the First Call

02:28 – Preparing With Insights From the Podcast Process

03:20 – Structuring the Consultation Opener

05:23 – Discovery Questions That Deepen Understanding

07:45 – Securing the Next Meeting With Decision Makers

08:50 – Nurturing Between Calls With Strategic Proof

11:05 – Structuring the First Close Call

12:12 – Managing Long B2B Sales Cycles

13:14 – Nurturing Non-Buyers for Future Opportunities

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I share how to nurture relationships with B2B podcast guests, stay top of mind by offering value after the interview, and create long-term lead generation opportunities without a direct sales approach.

What You’ll Learn:

1. How to nurture podcast guest relationships after the interview to build long-term value
2. The importance of sending podcast assets quickly to show professionalism and reliability
3. How to leave genuine reviews and use them to build trust with your guests
4. How to send relevant resources to pre-frame your follow-up calls and strengthen authority
5. The power of building a lead nurture system for guests who don’t immediately book a call

Chapters:

00:00 – The Strategic Role of Off-Air Debriefs

01:00 – Aligning Expectations and Structuring the Post-Interview Conversation

02:29 – How to Use the Off-Air Debrief to Prevent Guest Drop-Off

03:16 – Identifying Pain Points and Offering Value Post-Interview

04:03 – Framing the "How Can I Help" Question to Identify Opportunities

05:32 – Scheduling Follow-Up Calls and Offering Genuine Help

06:24 – Building Long-Term Relationships Through Referrals

07:53 – Optimizing Your Process for 40-60% Conversion from Interview to Follow-Up

08:37 – Why Building a Brand is More Important Than Immediate Sales

09:21 – Turning Podcast Conversations Into Business Opportunities

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

What You’ll Learn:

1. How to structure your off-air debrief to build rapport and ensure future business opportunities.
2. The importance of scheduling follow-up calls during the debrief to prevent guest drop-off.
3. How to use a genuine approach to offer value without pushing a sales agenda.
4. The significance of offering solutions to identified gaps and pain points.
5. Why referrals play a key role in expanding your B2B network.

Chapters:

00:00 – The Power of Nurturing Guest Relationships in B2B Podcasting

00:55 – How to Follow Up After the Off-Air Debrief for a Hot Lead

02:15 – The Importance of Fast Delivery: Sending Podcast Assets Quickly

02:30 – How to Offer Value Authentically Without Making it Feel Like a Sales Pitch.

06:15 – Personalized Reminders to Increase Show-Up Rates

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact B2B Podcasting pre-interview, interview, and post-interview framework we use to actually convert guests into clients.

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet!

What You’ll Learn:

1. How to consistently source one to four qualified podcast guests per week
2. Why industry podcasts are a powerful database of pre-qualified ICP guests
3. How human personalization outperforms AI-generated outreach
4. The role of social proof in achieving 11 to 18% positive reply rates
5. How to structure outreach that positions the podcast as industry value, not a sales play
6. The frictionless booking method that increases interview confirmation rates

Chapters:

00:00 – Results You Can Expect From Podcast Outreach

00:56 – From First Guests to Consistent Guest Flow

01:40 – Building a Target List of Ideal Guests

02:36 – Using Industry Podcasts to Source ICPs

03:18 – Leveraging Data Platforms for Guest Discovery

04:07 – Email Validation and Deliverability Best Practices

05:00 – Why Human Personalization Wins in Cold Outreach

06:33 – Structuring Outreach Around Social Proof

08:16 – Reply Rate Benchmarks and Performance Data

09:11 – Converting Positive Replies Into Booked Interviews

09:52 – The Low-Friction Scheduling Method That Works

10:40 – How to Sustain Weekly Guest Acquisition

Resources Mentioned in the Video

Data & Prospecting Platforms:

1. Sales Navigator
2. ZoomInfo
3. Apollo
4. ListKit

Email Validation Tools:

1. BounceBan

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet!

What You’ll Learn:

1. How to secure high-level ICP guests even before your podcast launches
2. Why your existing network is the fastest path to early traction and social proof
3. How podcast interviews reactivate dormant leads without sales pressure
4. The referral question that consistently generates warm introductions
5. How guest social proof increases cold outreach reply rates up to 15%+
6. Why a zero-pressure pre-interview conversation boosts guest acceptance

Chapters:

00:00 – Why High-Level ICPs Agree to Be Podcast Guests

00:55 – The Role of Positioning and ICP Clarity

01:46 – Start With Your Existing Network for Social Proof

02:28 – How to Invite Clients, Leads, and Industry Peers

03:16 – Reactivating Dormant Leads Through Interviews

04:48 – Turning Guests Into a Referral Engine

06:12 – The Exact Referral Question That Works

07:49 – Using Guest Credibility to Improve Cold Outreach

08:45 – Structuring a High-Converting Guest Invitation

09:28 – Why Pre-Interview Conversations Increase Acceptance

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views.

What You’ll Learn:

1. Why fewer, highly targeted listeners outperform large but unqualified audiences
2. How to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcasting
3. Why vanity metrics don’t translate into leads, calls, or revenue
4. How niche positioning turns your brand into a “lighthouse” for ideal clients
5. How to use data-backed content research instead of guessing topics
6. Why simple podcast names and visuals outperform clever or complex branding

Chapters:

00:00 – Introducing GHA Marketing’s B2B Podcast Playbook

01:45 – Defining Your Ideal Customer Profile (ICP)

02:31 – Why Lead Quality Beats Volume Metrics

03:25 – Owning a Niche Before Expanding

04:18 – Case Study: Corporate Treasury 101 Podcast

05:07 – What a Well-Defined vs. Weak ICP Looks Like

06:45 – Why Clear and Simple Messaging Converts Better

07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You”

08:35 – Letting Data, Not Opinions, Drive Content Topics

10:05 – Researching What Your ICP Is Actively Searching For

Audience & Content Research Tools:

AnswerThePublic (by NP Digital)

A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.com

Google Trends

Analyze search trends to identify growing and declining topics within your niche. https://trends.google.com

Google Keyword Planner

Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key...

YouTube Search & Popular Videos

Used to identify high-performing topics and content trends within specific niches.

Reddit Communities

Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.com

Quora

Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.com

Industry Conferences & Breakout Sessions

Analyzing headlines and topics from the most attended sessions to uncover real-time demand.

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B2B companies. I walk through the structure of the framework, the 8 core sections, and how each stage transforms conversations into relationships, opportunities, and clients.

What You’ll Learn:

1. The full framework used at GHA Marketing to build B2B brands and lead generation systems
2. How positioning, guest strategy, and outreach create consistent opportunities
3. The step-by-step process from podcast conversation to business relationship
4. Why post-interview nurturing is where most B2B sales actually happen
5. How content repurposing and automation scale brand visibility
6. Advanced stages of B2B podcasting including audience conversion and partnerships

Chapters:

00:00 – Introduction to the B2B Podcasting Playbook

01:12 – What the Framework Helps B2B Companies Achieve

01:53 – Section 1: Irresistible Positioning

02:45 – Sections 2–4: Guest Acquisition to Interview Strategy

04:58 – Sections 5–7: Relationship Building and Conversion

08:15 – Section 8: Scaling Through Content and Systems

10:26 – Section 9: Audience Growth and Advanced Opportunities

If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally.

I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/

To the builders in the arena, build the brand first, then let the clients chase you.

Never quit, Guillaume

DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution.

DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Noah Berk is a tech entrepreneur with more than 20 years of experience in B2B marketing, sales, and business strategy. In 2016, he co-founded OBO with a clear mission: help organizations digitize, optimize, and transform their business processes. Over nine years, OBO became a top-tier HubSpot consultancy, serving more than 450 clients and earning Elite Partner status before merging with Aptitude 8.

Today, as Co-CEO of Aptitude 8, Noah leads an Elite HubSpot partner firm focused on helping companies implement and optimize CRM systems across sales, marketing, and customer success. His approach centers on outcomes, not tools, ensuring that technology investments translate into measurable business performance. For consulting firm owners, Noah’s journey offers a case study in niche positioning, strategic partnerships, operational excellence, and scaling a people-first consultancy in a highly competitive ecosystem.

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Proposed Interview Structure:

1. What pushed you to leave corporate sales and build your own consultancy back in 2016?

2. When clients come to Aptitude 8 today, what’s the real underlying problem you’re solving, beyond “we need HubSpot implemented”?

3. Who are your ideal clients now? Are you selling to founders, CROs, RevOps leaders, and how has that evolved as you’ve scaled?

4. You’ve grown through elite partnerships and strong positioning in the HubSpot ecosystem. What has worked best to consistently attract high-quality clients? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: You also host the UpYourStack podcast, how do you view podcasting as a marketing tool for consulting firms today?

5. CRM and digital transformation projects aren’t small decisions. How do you manage long sales cycles and complex stakeholder environments to actually close deals?

6. You’ve worked with hundreds of clients. How do you retain them, turn projects into long-term relationships, and create clients that keep coming back?

7. Where do you find yourself most stuck right now as a consulting leader at Aptitude 8 (if at all)?

8. Looking ahead, where do you see the biggest opportunity for CRM and digital transformation consulting over the next few years?

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Know more about Noah Berk

Website Link: https://aptitude8.com/

Connect with Noah Berk on LinkedIn

LinkedIn link: https://www.linkedin.com/in/noahberk/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Strategy is easy to agree on. Execution is where things break. Adam Josephs has spent more than two decades stepping into high-stakes environments where delivery matters, post-merger integrations, AI transformations, and critical growth initiatives, and making execution predictable. Adam is the creator of Risk Up Front®, a disciplined execution framework adopted by organizations like Goldman Sachs, Lam Research, and NeoPhotonics, and now taught at Dartmouth Engineering. His work focuses on engineering clarity, surfacing risk early, and installing operating rhythms that help teams move faster without burning out.

In this episode, we’ll explore why most execution failures are avoidable, how leaders miss risk signals until it’s too late, and what consulting firm owners can learn from enterprise-grade execution systems to improve delivery, credibility, and growth.

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Proposed Interview Structure:

1. What originally pulled you into consulting and execution work, especially in high-stakes environments?

2. What is the core execution problem you see leaders struggling with today, and why does it matter so much to you?

3. Who do you primarily work with now, and who inside the organization usually becomes your main sponsor or decision maker?

4. How do clients typically find you today, and what has worked best for building credibility at the level you operate? Current Acquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing tool for consultants and advisors working with senior leaders?

5. Your work often involves long sales cycles and high trust, how do you help prospects move from interest to commitment?

6. Once a client starts working with you, how do you ensure they keep coming back, and how do you intentionally build long-term advisory relationships rather than one-off projects?

7. Where do you find yourself most stuck right now in your own consulting business, if at all?

8. Looking ahead, where do you see the biggest opportunities, and risks, in your work around execution, operating models, and Risk Up Front® over the next few years?

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Know more about Adam Josephs

Website Link: http://www.celerityconsulting.com/

Connect with Adam Josephs on LinkedIn

LinkedIn link: https://www.linkedin.com/in/adamjosephs/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Victoria Page is the founder of VP Comms, where she works with leadership teams to clarify vision, shape corporate narrative, and embed values in the way businesses actually operate, not just how they talk. Her work sits at the intersection of strategy, communications, sustainability, and leadership. Across her career, Victoria has advised organisations ranging from global brands like Accenture, Carlsberg Britvic, Sky, Mars Petcare, and Costa, to fast-growing SMEs and start-ups. A recurring theme in her work is helping leaders move beyond vague sustainability language and instead focus on resilience, efficiency, and long-term value creation.

Alongside her consultancy, Victoria co-founded ENVable, a diagnostic tool designed to make sustainable business practical and jargon-free for SMEs, and The Positive Impact Co, which aims to democratise access to impact and sustainable thinking. She also founded a community charity, Love Haslemere Hate Waste, turning values into action at a local level.

**********************************************************

Proposed Interview Structure:

1. What first got you into this work, advising leaders on vision, values, and resilience?

2. What is the core problem you help leaders solve today, and why does it matter so much to you?

3. Who are your ideal clients now, and who inside the organisation usually needs to be involved for the work to really land?

4. You’ve mentioned that most of your work comes through word of mouth. What’s driven that, and what can consultants learn from how you’ve built trust and reputation over time? Sub Question: What’s your view on podcasts as a marketing tool for consultants and advisory businesses in this space?

5. When you’re dealing with senior leaders and complex organisations, how do you usually move from initial conversations to a clear yes?

6. You build long-term relationships with clients. What do you do in practice to retain them, keep them coming back, and make the relationship deepen over time?

7. Where do you find yourself most stuck right now as a consultant and founder, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work around resilience, purpose, and sustainable business over the next few years?

*********************************************************************

Know more about Victoria Page

Website Link: https://www.the-pico.com/

Connect with Victoria Page on LinkedIn

LinkedIn link: https://www.linkedin.com/in/tause/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

**********************************************************************

Toby Bassford has spent over two decades working at the intersection of leadership, culture, and organisational performance. As Founder and MD of Tillon, he partners with founders, executives, and leadership teams to help them build healthier organisations that actually perform, not through off-the-shelf frameworks, but through honest conversations and intentional leadership.

Before founding Tillon, Toby held senior executive roles including Chief People Officer and VP People & Culture at CloudFactory, where he led global teams of thousands and helped scale culture alongside rapid growth. He has also spent several years as a Partner at GiANT Worldwide, developing leaders across sectors.

In this episode, we explore what it really takes to help organisations change, how consultants can position culture work as a commercial lever, win trust with senior leaders, and build a consulting practice that balances humanity with results.

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Proposed Interview Structure:

1. What originally got you into leadership and organisational consulting?

2. What specific problems are you most often helping leaders and organisations solve today, and why do those matter to you?

3. Who are your ideal clients at Tillon, and who tends to be the real decision-maker when it comes to culture and change work?

4. How do clients typically find you today, and what has worked best in building trust and demand for this kind of consulting? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool in the leadership and consulting space?

5. Culture and change work can be a hard sell with long cycles, how do you usually help clients move from interest to commitment?

6. Once a client starts working with you, how do you retain them over time, and what do you do deliberately to turn initial engagements into long-term relationships?

7. Where do you find yourself most stuck right now as a consultant and founder, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

*********************************************************************

Know more about Toby Bassford

Website Link: https://www.tillon.co/

Connect with Toby Bassford on LinkedIn

LinkedIn link: https://www.linkedin.com/in/toby-bassford/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Ross Collins has spent more than three decades advising global manufacturers on one of the most overlooked value levers in their businesses: packaging and the supply chain that supports it. As Director at James Ross Consulting, he leads work that blends technical expertise, operational insight, and data-driven decision-making. James Ross Consulting focuses on packaging usage, supply chain efficiency, and sustainability. Since its founding in 1993, the firm has delivered multi-million-pound cost savings, process improvements, and sustainability strategies for world-leading clients, supported by proprietary software for packaging sustainability reporting and supply chain optimization.

In this conversation, Ross shares how specialization has shaped the firm’s growth, how consulting has evolved in packaging and e-commerce environments, and what it takes to maintain long-term client relationships in complex, global engagements.

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Proposed Interview Structure:

1. What originally got you into consulting, and how did packaging and supply chain become your focus?

2. What specific problems do you help clients solve today, and why do those problems matter so much for you to solve?

3. Who are your ideal clients now, and who are typically the decision-makers you work with inside those organizations?

4. How do new clients usually find James Ross Consulting, and what has worked best for you in attracting the right kind of engagements over the years? Current Acquisition Channels: Referral, Content, Google Ads, Cold outreach, LinkedIn Sub Question: What’s your view on podcasts as a marketing tool for consulting and specialist advisory firms?

5. You’re often dealing with complex, global organizations, how do you navigate long sales cycles and get buy-in across multiple stakeholders?

6. Once a client starts working with you, how do you retain them over time, what do you do to ensure they keep coming back and view you as a long-term partner rather than a one-off consultant?

7. Where do you find yourself most stuck right now as a consultant and firm leader, if at all?

8. Looking ahead, what do you see as the biggest opportunities in packaging, supply chain consulting, and sustainability over the next few years?

*********************************************************************

Know more about Ross Collins

Website Link: jrconsulting.com

Connect with Ross Collins on LinkedIn

LinkedIn link: https://www.linkedin.com/in/ross-collins-b3a869/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Ross Thornley sits at the intersection of consulting, leadership development, and the future of work. He’s the Co-Founder and CEO of AQai, the world’s largest community of Adaptability Intelligence (AQ) certified coaches, and a long-time voice on how humans can keep pace with accelerating change. Over the past two decades, Ross has trained hundreds of consultants, coaches, and leaders, delivered more than 10,000 hours of workshops and keynotes, and built multiple ventures across education, HR tech, and leadership development. His work focuses on one core idea: strategy and tools fail if people can’t adapt.

In this conversation, we explore what AQ really is, why “AQ before AI” matters for consultants, and how independent advisors can stand out in crowded markets by proving, not just claiming, transformation and impact.

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Proposed Interview Structure:

1. What originally pulled you into this work around adaptability, leadership, and helping people navigate change?

2. What problem are you fundamentally solving with AQ, and why does it matter so much to you personally?

3. Who are your ideal clients today, and who inside organizations typically makes the decision to invest in adaptability work?

4. How do people usually discover you and AQai, and what’s been most effective in building trust and credibility at the level you operate? Current Acquisition Channels: Cold outreach Sub Question: You host the Decoding AQ podcast, how do you see podcasting as a credibility and business-development tool for coaches and consultants?

5. Your work often involves mindset shifts, behaviour change, and long-term transformation, how do you help buyers feel confident enough to say yes?

6. Once someone starts working with you, how do you keep them engaged over time and turn clients into long-term partners or repeat buyers?

7. Where do you personally find yourself most stuck right now, as a coach, founder, and creator building in a fast-moving space (if at all)?

8. Where do you personally find yourself most stuck right now, as a founder and thought leader in the adaptability space (if at all)?

*********************************************************************

Know more about Ross Thornley

Website Link: http://www.aqai.io/

Connect with Ross Thornley on LinkedIn

LinkedIn link: https://www.linkedin.com/in/rossthornley/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Albert Assad has spent the last decade working hands-on with business owners who want more than advice, they want results. Through Atlantic Consulting Solutions, he has partnered with over 350 companies across North and Central America to align strategy, management, and finance with long-term goals, often driving triple-digit growth and materially improving EBITDA. A key part of Albert’s work is helping founders think ahead to exit readiness. From strengthening cash flow and balance sheets to building management teams and fixing cultural breakdowns, his approach is designed to make companies both scalable and sellable.

He’s guided multiple owners through M&A processes and helped businesses sell for significantly more than their initial offers. Beyond consulting, Albert is also a co-founder of a bookkeeping firm, a partner in an M&A advisory practice, a Wharton-trained executive, and a professor at Emory. His perspective blends strategy, finance, and execution, grounded in real-world experience rather than theory.

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Proposed Interview Structure:

1. What originally got you into consulting and working so closely with business owners?

2. What’s the core problem you see most founders struggling with when it comes to scaling and exiting their businesses?

3. Who are your ideal clients today, and who inside the business usually makes the decision to bring you in?

4. How do clients typically find you, and what’s worked best for you to attract the right kind of business? Current Acquisition Channels: Content, Cold outreach Sub Question: What’s your take on podcasts as a marketing tool for consultants and advisors in your space?

5. Consulting and advisory services often involve long sales cycles. How do you usually build trust and close the deal?

6. Once a client starts working with you, how do you retain them, deepen the relationship, and make sure they keep coming back over time?

7. Where do you find yourself most stuck right now as a consultant and firm owner, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work in helping owners scale and prepare for exit over the next few years?

*********************************************************************

Know more about Albert Assad

Website Link: https://atlantic-cs.com/

Email: consulting@atlantic-cs.com

Connect with Albert Assad on LinkedIn

LinkedIn link: https://www.linkedin.com/in/albertassad/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

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Mike Phillips is the founder and Managing Partner of Phillips Consulting, a UK-based consultancy focused on procurement cost reduction, supply chain transformation, and negotiation. Since 1994, Mike has worked with businesses across the globe, embedding senior procurement professionals into client teams to unlock rapid, measurable savings. What sets Mike apart is his performance-based approach. His firm offers a rare guarantee: if savings identified do not exceed fees, clients receive a full refund, a promise no client has ever needed to invoke. This results-first mindset has allowed him to negotiate thousands of contracts and save clients tens of millions of pounds.

In this conversation, we unpack how Mike thinks about credibility, negotiation power, client retention, and why relationship-building still matters deeply, even when the numbers are front and center.

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Proposed Interview Structure:

1. What originally pulled you into procurement and negotiation work, and how did that turn into a consulting business that’s lasted over three decades?

2. What is the core problem you solve for clients today, and why do you believe most organizations dramatically underestimate their procurement potential?

3. Who are your ideal clients now, and who typically needs to be convinced internally before you’re brought in?

4. How do new clients usually find you, and what has been most effective in building credibility before the first conversation? Current Acquisition Channels: Referral, Cold outreach Sub Question: And what’s your view on podcasts as a marketing and authority-building tool for consultants?

5. You often work in high-pressure situations where fees, savings, and risk are very visible. How do you approach selling your services and overcoming skepticism?

6. After delivering results, how do you personally ensure clients keep coming back, and what do you do to turn a successful engagement into a long-term relationship?

7. Where do you personally feel constrained or challenged today in growing Phillips Consulting, if at all?

8. Looking ahead, where do you see the biggest opportunities for your firm, and how is Phillips Consulting evolving to stay relevant over the next few years?

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Know more about Mike Phillips

Website Link: http://www.phillipsconsulting.co.uk/

Connect with Mike Phillips on LinkedIn

LinkedIn link: https://www.linkedin.com/in/michaelwgphillips/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod

**********************************************************************

Jonathan Wilson has spent nearly two decades operating at the intersection of strategy, operations, and mergers & acquisitions. After leading large-scale transformation and M&A initiatives at Deloitte, Grant Thornton, and Fortune 500 financial institutions, he founded Dubb Value Creation to focus on companies in the $5M–$50M revenue range. His work centers on one core idea: enterprise value is built long before a sale process begins. Jonathan advises founders and leadership teams on how to strengthen profitability, professionalize operations, and position their businesses for successful buy-side or sell-side outcomes.

In this conversation, we explore what consulting firm owners can learn from M&A thinking, from structuring services and teams to building firms that are resilient, scalable, and ultimately valuable.

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Proposed Interview Structure:

1. What originally pulled you into consulting and strategy work, and how did that evolve into M&A and value creation?

2. What is the core problem you solve for middle-market companies today, and why does that problem matter so much to you?

3. Who are your ideal clients right now, and who typically makes the final decision to bring you in?

4. How do companies usually find you today, and what has worked best for attracting the right opportunities? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: And specifically, what’s your view on podcasts as a marketing tool in the consulting and advisory space?

5. M&A advisory and consulting often involve long, complex sales cycles. How do you build trust and move deals to a close?

6. Once a client is engaged, how do you retain them over time, and what do you deliberately do to turn one engagement into a long-term advisory relationship?

7. Where do you find yourself most stuck right now as a consulting and M&A advisory business owner, if at all?

8. Looking ahead, where do you personally see the biggest opportunities for your firm, and how are you preparing Dubb Value Creation for what’s next?

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Know more about Jonathan Wilson

Website Link: http://www.dubbvalue.com/

Connect with Jonathan Wilson on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jonathan-wilson-dubb-value/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

**********************************************************************

Terry Dry has spent his career on the front lines of growth, transformation, and reinvention. From co-founding one of the first social media agencies (Fanscape) and exiting to Omnicom, to building SaaS companies that later sold to public firms, Terry knows what it takes to scale, and when to pivot. Today, Terry is the Founder & CEO of Future Proof Advisors, where he advises mid-market companies and leadership teams as an outsourced strategic board. His work focuses on helping founders and CEOs break through stagnation, navigate complexity, and turn inevitable change into competitive advantage.

In this conversation, we’ll talk about future-proofing beyond buzzwords, how leaders actually prepare for what’s next, why advisory boards matter more than ever, and what consultants can learn from Terry’s mix of operating experience, exits, and hands-on advisory work.

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Proposed Interview Structure:

1. What originally pulled you into entrepreneurship and advisory work, and how did those early experiences shape how you operate today?

2. At Future Proof Advisors, what’s the core problem you help mid-market leaders solve, and why do you see it come up so often?

3. Who are your ideal clients today, and who inside the organization typically becomes your main decision-maker?

4. How do clients usually find you, and what’s worked best over the years to attract the right advisory and consulting opportunities? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasts as a marketing tool for consultants and advisors specifically?

5. Advisory work often involves long trust-based sales cycles. How do you typically move from first conversation to a real engagement?

6. Once you’re working with a client, how do you retain them over time, what do you do deliberately to deliver ongoing value and build long-term relationships?

7. Where do you find yourself most stuck right now as an advisor or consultant, if at all, as you continue to scale your work?

8. Looking ahead, where do you see the biggest opportunities for your work in working with mid-market companies over the next few years?

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Know more about Terry Dry

Website Link: https://futureproofadvisors.com/

Connect with Terry Dry on LinkedIn

LinkedIn link: https://www.linkedin.com/in/terrydry

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Laura Gramling leads EnSpark Consulting, where she helps organizations tackle complex strategic and cultural challenges, especially in moments of major change like AI adoption. With more than 20 years of experience in organization development, Laura sits at the intersection of strategy, leadership, and people-centered transformation. Her core belief is simple and rigorous: technology alone doesn’t drive results, people do. Laura’s work focuses on building “All-Voices-Heard” cultures, where alignment, trust, and collective intelligence create the conditions for sustained performance and innovation.

In this conversation, we unpack how consulting firm owners can apply these principles in their own practices: from selling complex change initiatives, to leading teams through uncertainty, to helping clients integrate AI in ways that actually stick.

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Proposed Interview Structure:

1. What originally pulled you into consulting and organization development work?

2. What is the core problem you help organizations solve today, and why does it matter so much to you?

3. Who are your ideal clients now, and who typically needs to be involved in the decision to work with you?

4. How do clients usually find EnSpark Consulting, and what has worked best for you in attracting the right opportunities? Current Acquisition Channels: Referral, Speaking engagements Sub Question: What’s your view on podcasts as a marketing and credibility tool in the consulting and leadership space?

5. AI and culture change projects can have long, complex sales cycles. How do you usually help clients move from interest to real commitment?

6. Once a client starts working with you, how do you structure the relationship to ensure they keep seeing value, come back for additional work, and stay engaged long term?

7. Where do you personally find yourself most stuck right now as a consultant and firm leader, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work at the intersection of AI, leadership, and culture?

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Know more about Laura Gramling

Website Link: http://ensparkconsulting.com/

Connect with Laura Gramling on LinkedIn

LinkedIn link: https://www.linkedin.com/in/lauragramling/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Caroline Johnstone is the Founder and Managing Director of Rawstone Consulting, an ESG and sustainability consultancy working with medium and large organisations across the UK. Her work focuses on developing sustainability strategies that are practical, deliverable, and aligned with real business priorities, not just compliance or reporting. Before founding Rawstone, Caroline held senior in-house sustainability roles within FTSE 250 organisations, including Galliford Try, where she led group-wide sustainability strategy, reporting, and governance. That experience shapes how she now advises clients: with a deep understanding of internal politics, decision-making, and execution challenges.

In this conversation, we explore how ESG consulting firms position their expertise, navigate long sales cycles with senior stakeholders, and balance credibility with commercial growth, especially in a market where sustainability expectations from investors, regulators, and customers continue to rise.

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Proposed Interview Structure:

1. What originally pulled you into sustainability and consulting, and how did that path lead to founding Rawstone Consulting?

2. What specific problem do your clients usually come to you with around ESG, and why does that problem matter so much to you personally?

3. Who are your ideal clients today, and who inside those organisations typically makes the final decision to bring you in?

4. How do clients usually find you, and what’s worked best for you in building trust and credibility in such a complex, technical space? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What do you think about podcasting as a marketing tool for consulting and advisory firms in sustainability and ESG?

5. ESG projects often involve long sales cycles and multiple stakeholders, how do you typically move from first conversation to signed engagement? 6. Once a client starts working with you, how do you retain them over time, and what do you do to turn initial projects into long-term relationships and repeat work?

7. Where do you find yourself most stuck right now as a founder, if at all?

8. As you look ahead, how do you see Rawstone Consulting evolving, and where do you think the biggest opportunities are for ESG consultants like you?

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Know more about Caroline Johnstone

Website Link: https://www.rawstoneconsulting.co.uk/

Connect with Caroline Johnstone on LinkedIn

LinkedIn link: https://www.linkedin.com/in/caroline-johnstone-esg/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

**********************************************************************

Eva Medilek works with high-achieving leaders who look successful on the outside but feel exhausted and stretched thin on the inside. Through her firm, Optimize You High Performance Coaching, she helps executives, entrepreneurs, and teams close the gap between performance and well-being. With over 2,000 hours of coaching experience, Eva brings a direct, practical approach to leadership development. Her work focuses on habits, mindset, communication, and inclusive leadership practices that drive results without burnout, especially in high-pressure environments.

In this conversation, we explore what sustainable high performance actually looks like, how consultants and leaders can better manage energy and expectations, and why success doesn’t need to come at the cost of long-term health or fulfillment.

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Proposed Interview Structure:

1. What originally pulled you into coaching and leadership development?

2. What is the core problem you’re solving for leaders today, and why does it matter so much right now?

3. Who are your ideal clients today, and who is usually the decision-maker when they engage you?

4. How do clients typically find you, and what’s worked best for you to attract consistent opportunities? Sub Question: What’s your view on podcasts as a marketing tool for consultants and coaches?

5. Consulting and coaching often involve long trust-building cycles. How do you move prospects from interest to commitment?

6. How do you retain clients over time, what do you do deliberately to make sure clients keep coming back, stay engaged, and build long-term relationships with you?

7. Where do you find yourself most stuck right now in your consulting and coaching business, if at all?

8. Looking ahead, where do you see the biggest opportunities in leadership and high-performance coaching over the next few years?

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Know more about Eva Medilek

Website Link: https://evamedilek.com/

Youtube link: https://www.youtube.com/@evamedilek7327

Connect with Eva Medilek

LinkedIn link: https://www.linkedin.com/in/evamedilek/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Jennifer White has spent her career inside complex operations, manufacturing plants, supply chains, enterprise IT environments, where inefficiency quietly erodes margins. After leading large-scale transformations across Fortune 500 and mid-market organizations, she founded The MJW Group to help leaders stop firefighting and start building operational discipline that actually sticks. Her firm is known for its proprietary PPDT methodology, aligning People, Processes, Data, and Technology, and for implementing alongside client teams rather than handing off recommendations. The result: consistent 20–40% efficiency gains, millions in cost savings, and systems that teams actually adopt.

In this conversation, we’ll explore what consultants can learn from enterprise delivery environments: how to define success upfront, manage long transformation sales cycles, maintain client trust during implementation, and avoid the common traps that derail large operational projects.

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Proposed Interview Structure:

1. What originally pulled you into consulting and large-scale transformation work?

2. What’s the core operational problem you see most executives struggling with today, and why does it matter so much for you to solve it?

3. Who are your ideal clients today, and who actually drives the decision to bring you in for large transformation work?

4. How do clients typically discover you, and what has been most effective for building credibility before the first serious conversation? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasts as a marketing channel for consultants working in complex, enterprise environments?

5. Your projects often involve long sales cycles and high stakes. How do you move prospects from interest to real commitment?

6. How do you retain clients and turn projects into long-term relationships where they keep coming back?

7. Where do you find yourself most stuck right now (if at all), whether that’s growth, delivery, positioning, or something else?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Jennifer White

Website Link: https://www.themjwgrp.com/

Connect with Jennifer White on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jennifermw/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Patrick Haywood is the founder of Mantus Learning and a leadership development consultant with more than 20 years of experience working across sectors and geographies. His work sits at the intersection of psychology, coaching, cultural intelligence, and emotional intelligence. He designs and delivers leadership and management programmes for organisations operating in hybrid and remote environments, helping leaders adapt their style, communicate clearly, and influence across boundaries. His focus is practical: better conversations, better decisions, and healthier teams.

In this conversation, we’ll unpack how Patrick approaches leadership as stewardship, what consultants need to understand about inclusion and false urgency, and how leadership development must evolve as work becomes more global and human.

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Proposed Interview Structure:

1. What originally got you into leadership development and consulting?

2. What core leadership problem are you most focused on solving today, and why does it matter so much to you?

3. Who do you typically work with now, and who are the real decision-makers when organisations invest in leadership development?

4. How do clients usually find you, and what’s worked best for you in attracting the right kind of organisations over the years? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What’s your view on podcasts as a marketing and authority-building tool in the leadership and consulting space?

5. Leadership programmes often involve long buying cycles and multiple stakeholders. How do you usually move from interest to commitment?

6. Once a client starts working with you, how do you ensure they keep coming back, and that you’re building genuine long-term partnerships rather than one-off engagements?

7. Where do you personally feel most challenged or stretched right now in your work (if at all)?

8. Looking ahead, where do you see the biggest opportunities, in leadership and management development over the next few years?

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Know more about Patrick Haywood

Website Link: http://www.mantuslearning.com/

Connect with Patrick Haywood on LinkedIn

LinkedIn link: https://www.linkedin.com/in/phaywood/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

**********************************************************************

Christian Milaster has spent more than a decade helping healthcare organizations turn telehealth from a buzzword into a working, scalable reality. As Founder and CEO of Ingenium Digital Health Advisors, he focuses on one core belief: the problem in healthcare isn’t innovation, it’s adoption. Trained as an engineer in Germany, with experience at IBM and the Mayo Clinic, Christian brings a systems-thinking mindset to healthcare transformation. His work spans strategy, workflow design, operationalization, and optimization, particularly in rural health systems where resources are limited and execution matters most.

In this conversation, we explore what consulting firm owners can learn from digital health: why implementation science beats shiny technology, how to work effectively with highly specialized professionals, and how to build advisory services that create measurable, long-term impact.

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Proposed Interview Structure:

1. What originally pulled you into consulting, and specifically into digital health and telehealth?

2. What is the core problem you’re solving today, and why does it matter so much to you?

3. Who are your ideal clients now, and who are typically the real decision-makers inside those organizations?

4. How do clients usually find Ingenium today, and what’s worked best for you in building trust in a highly technical, skeptical market? Sub Question: What’s your view on podcasts as a marketing tool in the consulting and healthcare advisory space?

5. Healthcare sales cycles can be long and complex. How do you typically move from first conversation to signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back, what do you deliberately do to build long-term relationships rather than one-off projects?

7. Where do you find yourself most stuck right now as a consultant and firm owner, if at all, given the scale and complexity of the work you’re doing?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Christian Milaster

Website Link: https://ingeniumdigitalhealth.com/

Connect with Christian Milasteron LinkedIn

LinkedIn link: https://www.linkedin.com/in/christianmilaster/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Marcy Twete is the CEO of Veerless, a sustainability and ESG consultancy she founded in 2018 and grew from a solo practice into a boutique firm serving clients around the world. Veerless advises companies, nonprofits, and investors on ESG strategy, sustainability reporting, and integrating sustainability into business operations in a way that actually drives impact. Before launching Veerless, Marcy spent years inside one of the world’s largest companies as Executive Director of Sustainability and Corporate Responsibility at ArcelorMittal. There, she led the creation of a globally recognized sustainability framework and oversaw the company’s first Integrated Report, aligning financial and non-financial performance with global standards like GRI, SASB, and IIRC.

In this conversation, we explore what it takes to build a high-credibility consulting firm in a complex, highly scrutinized space. Marcy shares how she thinks about positioning, long sales cycles, client trust, and why consultants need to move beyond marketing metrics and focus on substance if they want long-term relevance.

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Proposed Interview Structure:

1. What originally pulled you into sustainability and consulting, and when did you realize this could become a firm rather than just a role?

2. What is the core problem Veerless solves for clients, and why do you think so many organizations still struggle to get ESG right?

3. Who are your ideal clients today, and who inside the organization usually drives ESG-related decisions?

4. How do companies typically find Veerless, and what’s worked best for you in building credibility and attracting the right kind of clients? Current Acquisition Channels: Referral Sub Question: You host your own podcast, what role do you think podcasts can realistically play as a marketing tool in consulting and ESG?

5. ESG work often involves long sales cycles and internal skepticism. How do you move from early conversations to real buy-in and signed engagements?

6. Once a client starts working with Veerless, how do you ensure they keep coming back, and what do you focus on to build long-term, trust-based relationships?

7. As a consulting firm owner today, where do you find yourself most challenged or constrained right now (if at all)?

8. Looking ahead, where do you see the biggest opportunities for ESG-focused work over the next few years?

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Know more about Marcy Twete

Website Link: https://veerless.com/

Connect with Marcy Twete on LinkedIn

LinkedIn link: https://www.linkedin.com/in/marcytwete/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

**********************************************************************

Ben Hunt-Davis won Olympic Gold with Team GB’s men’s rowing eight at the Sydney 2000 Games, not by working harder than everyone else, but by obsessing over one question: Will it make the boat go faster? That mindset became the foundation of his work in leadership and performance. Today, Ben co-leads Will It Make The Boat Go Faster?, a performance consultancy helping organisations define their equivalent of a “gold medal” and build the habits, behaviours, and focus required to achieve it. His work spans global corporates, professional services firms, and leadership teams under pressure to deliver results in complex environments.

In this conversation, we’ll unpack how consultants and firm owners can apply performance thinking to growth, client delivery, team culture, and personal energy, without burning out or chasing the wrong metrics.

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Proposed Interview Structure:

1. What first got you into performance consulting after retiring from elite sport?

2. What problem do you see most leaders and teams struggling with today, and why does it matter so much to you?

3. Who are your ideal clients today, and who typically makes the decision to work with you?

4. How do organisations usually discover you, and what’s worked best in attracting the right opportunities over the years? Sub Question: What’s your view on podcasting as a marketing and credibility-building tool in the consulting and leadership space?

5. Your work often involves senior leaders and long buying cycles, how do you typically move from interest to commitment?

6. In your own consulting business, how do you retain clients over time, what do you deliberately do to make sure clients come back, expand the work, and build long-term trusted relationships rather than one-off engagements?

7. Where do you find yourself most stuck right now in your own consulting business (if at all), whether in growth, delivery, or focus?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Ben Hunt-Davis

Website Link: http://www.willitmaketheboatgofaster.com/

Connect with Ben Hunt-Davis on LinkedIn

LinkedIn link: https://www.linkedin.com/in/benhuntdavis/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Shaniqua Rischer has spent more than a decade working at the intersection of strategy, funding, and leadership development. As the founder of Rischer Consulting, she supports small businesses, nonprofits, and social impact organizations navigating start-up complexity, grant acquisition, and long-term operational performance. Her work goes beyond writing grants. Shaniqua helps leaders think clearly about stewardship, how they manage capital, talent, energy, and decision-making over time. That includes data analysis, reporting, certifications, and hands-on program management tied directly to outcomes.

In this episode, we talk about what it really takes to secure funding, why many organizations struggle to sustain growth after the grant is awarded, and how consultants can position themselves as trusted strategic partners rather than transactional service providers.

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Proposed Interview Structure:

1. What originally pulled you into consulting and community-focused work?

2. What core problem are you helping organizations solve today, and why does that matter so much to you personally?

3. Who are your ideal clients now, and who usually makes the final decision to work with you?

4. How do clients typically find Rischer Consulting, and what’s worked best for you in building trust and visibility over time? Current Acquisition Channels: Referral, Content Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and coaches in the social impact space?

5. Funding and consulting sales cycles can be long and complex, how do you guide prospects from first conversation to commitment?

6. Once a client starts working with you, how do you retain them, what do you intentionally do to build trust, deliver results, and turn engagements into long-term relationships?

7. Where do you find yourself most challenged right now as a consulting firm leader, if at all?

8. Looking ahead, where do you personally see the biggest opportunities for your work over the next few years, and what are you being more intentional about building now?

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Know more about Shaniqua Rischer

Website Link: https://www.rischerconsulting.com/

Connect with Shaniqua Rischer on LinkedIn

LinkedIn link: https://www.linkedin.com/in/srischer/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Niall has spent his career at the intersection of people, performance, and brand. Before leading Dragonfish UK, he served as Global HR Director and Global Head of Talent for major organisations like Fitness First and Vodafone, guiding people strategies through large-scale rebrands, international transformations, and multi-country operations. At Dragonfish, he now advises ambitious organisations on how to crack their culture code, turning vague culture aspirations into measurable performance outcomes. His work spans sectors from telecoms and retail to utilities and financial services, giving him a strong cross-industry view of what truly drives sustainable, adaptive, high-performing organisations.

For consultants, Niall’s perspective is invaluable: he understands both sides of the table, the internal executive navigating change and the external consultant enabling it. His insights help firm owners position culture not as a soft concept, but as a strategic lever tied directly to growth, resilience, and customer impact.

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Proposed Interview Structure:

1. What originally led you into the world of culture, organisational development, and ultimately consulting?

2. When you think about your work today at Dragonfish, what specific problem are you solving for organisations, and why is this challenge so important right now?

3. Who are your ideal clients today, and within those organisations, who are the typical decision-makers you engage with?

4. How do clients typically find Dragonfish, and what have you found most effective in generating new consulting opportunities? Current Acquisition Channels: Referral , Content , Podcast Sub Question: And within that, what’s your view on podcasts as a marketing tool in the consulting and culture-transformation space?

5. Culture work can require long education cycles and deep stakeholder buy-in. How do you typically move an organisation from early curiosity to full commitment?

6. Once a client is working with you, how do you personally ensure they stay engaged, see consistent value, and keep coming back for long-term partnership?

7. Where do you find your biggest challenges today, whether in delivery, scaling, positioning, or the market itself (if at all)?

8. Looking ahead as a culture and performance consultant, where do you see the biggest opportunities for Dragonfish, and for your own work, over the next few years?

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Know more about Niall Cluley

Website Link: https://www.dragonfishuk.com/

Connect with Niall Cluley on LinkedIn

LinkedIn link: https://www.linkedin.com/in/niallcluley/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Caroline Brewin spent nearly two decades in global investment banking, holding senior leadership and Chief of Staff roles across the UK, Asia, and Australia. Alongside managing complex, high-pressure environments, she consistently worked on executive coaching, leadership development, and diversity initiatives at scale. After leaving finance, Caroline founded Brain Powered Ltd, a neuroscience-led leadership consultancy focused on confidence, trust, and authentic leadership. Her work combines applied neuroscience with real-world executive experience, helping leaders and organisations create lasting behavioural change rather than short-term motivation.

In this conversation, we’ll explore how confidence directly impacts performance, decision-making, and profitability, and what consultants can learn from applying brain-based methods to leadership development, culture change, and executive growth.

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Proposed Interview Questions:

1. What originally got you into consulting and executive coaching after such a long career in investment banking?

2. What specific problem are you solving around confidence and leadership, and why does it matter so much to you?

3. Who are your ideal clients today, and who is usually the real decision-maker when organisations engage you?

4. How do clients typically find Brain Powered, and what has worked best for you in attracting the right kind of work that other consultants could learn from? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasts as a marketing and credibility tool in the coaching and consulting space?

5. Selling into corporates often means long sales cycles and multiple stakeholders. How do you usually move from first conversation to signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back? What have you learned about retaining clients and building long-term, trust-based relationships?

7. As a founder, where do you still find yourself most challenged or stretched today (if at all)?

8. Looking ahead, where do you see the biggest opportunities for your work in leadership and confidence over the next few years?

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Know more about Caroline Brewin

Website Link: http://www.brainpoweredcoaching.com/

Book "Confident": https://www.brainpoweredcoaching.com/confident

LinkedIn: https://www.linkedin.com/in/caroline-brewin/

YouTube: https://www.youtube.com/@brainpoweredcoaching

Instagram: https://www.instagram.com/brainpoweredcoaching/?hl=en

Facebook: https://web.facebook.com/BrainPoweredCoaching

Twitter/X: https://twitter.com/PoweredBrain

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Aaron Byzak has spent his career inside complex, high-stakes environments, health systems, public institutions, and non-profits, where strategy isn’t theoretical and leadership decisions have real-world consequences. Today, he leads Galvanized Strategies while serving as a fractional CEO and CSO for mission-driven organizations.

In this conversation, we explore how Aaron transitioned from senior in-house executive roles into consulting, and what consultants can learn from operating close to policy, governance, and executive decision-making. We discuss how trust, credibility, and long-term relationships matter far more than tactics when you’re advising boards, CEOs, and public institutions. This episode is especially relevant for consultants working with regulated industries, non-profits, or complex stakeholder environments, and for anyone considering fractional executive work as a growth path.

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Proposed Interview Structure:

1. What originally pulled you into consulting after spending so much time in senior executive and public-sector roles?

2. What core problem do your clients come to you with today, and why is that problem still so hard for organizations to solve internally?

3. Who are your ideal clients now, and when you’re brought in, who actually holds the decision-making power?

4. How do clients typically find you, and what has proven most effective in building trust and demand for your consulting work? Sub Question: What’s your perspective on podcasting as a marketing tool for consultants in healthcare, public affairs, and leadership?

5. When engagements involve boards, procurement, and political considerations, how do you personally move from initial conversations to a signed engagement?

6. Once a client hires you, how do you approach retention, what do you do to keep clients coming back and to build long-term, trusted relationships?

7. Where do you find yourself most stuck right now as a consultant working across healthcare, policy, and fractional leadership roles (if at all)?

8. Looking ahead, how do you see your consulting work evolving, and where do you think consultants like you will create the most value over the next few years?

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Know more about Aaron Byzak

Website Link: https://galvanizedstrategies.com/

Connect with Aaron Byzak on LinkedIn

LinkedIn link: https://www.linkedin.com/in/aaronbyzak/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Matthew Cahill has spent more than 15 years working with CEOs and senior leaders who carry the weight of complex decisions, often in isolation. As CEO of Percipio Company, he designs and facilitates Trusted Advisory Groups where leaders can think clearly, challenge assumptions, and address bias before it shows up as risk, conflict, or poor outcomes. His work sits at the intersection of leadership psychology, governance, and decision-making. Matthew helps executives recognize how unseen biases shape strategy, culture, and boardroom dynamics, and how to replace certainty and defensiveness with curiosity and better judgment.

In this conversation, we explore why peer-based advisory models work when traditional consulting falls short, how psychological safety enables real progress, and what consulting firm owners can learn from building trust-driven, high-retention advisory offers.

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Proposed Interview Structure:

1. What originally pulled you into this work of advising CEOs and executive teams?

2. What’s the core problem you help leaders solve, and why do so many organizations struggle to see it clearly?

3. Who are the leaders you’re best positioned to help today, and who’s usually the real decision-maker when they engage you?

4. How do CEOs typically find Percipio, and what’s worked best for you in building trust before a sales conversation even starts? Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting) Sub Question: What’s your view on podcasts as a marketing tool in the consulting and executive advisory space?

5. Advisory work often requires deep trust before a commitment is made. How do you move from early conversations to a confident “yes”?

6. Your work is built on long-term trust rather than one-off engagements. How do you retain clients over time, what do you intentionally do to keep CEOs coming back and deepen those relationships year after year?

7. Where do you find yourself most stuck right now in growing Percipio or evolving your advisory model, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Matthew Cahill

Website Link: https://percipiocompany.com/

Connect with Matthew Cahill on LinkedIn

LinkedIn link: https://www.linkedin.com/in/matthewjcahill/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Nick Pye has spent nearly two decades helping large, often complex organisations rethink how they grow. As Managing Partner at Mangrove Consulting, he works with global brands to define “Stretch” strategies, ambitious but grounded plans that align opportunity, resources, culture, and mindset. Through Mangrove’s Stretchonomics framework, his team helps leadership teams connect growth, innovation, and sustainability with a focus on performance and delivering ROI.

In this conversation, Nick shares lessons from working with major brands, launching his own ventures, and advising boards, including how consulting firms can differentiate through clarity, creativity, and a sharper link between strategy and execution.

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Proposed Interview Structure:

1. What originally got you into consulting, and what made you decide to co-found Mangrove back in 2005?

2. At the core of your work is “Stretch”, what problem are you really solving for leadership teams, and why does it matter so much to you?

3. Who are your ideal clients today, and where in the organisation do you typically find the real decision-makers?

4. How do clients usually find Mangrove, and what’s worked best over the years to attract the right kind of growth-focused organisations? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What’s your view on podcasting as a marketing tool for consulting and advisory firms?

5. With large organisations and long buying cycles, how do you typically move from early conversations to real commitment?

6. Once a client starts working with you, how do you retain them, what do you do deliberately to build trust, prove value, and turn projects into long-term relationships?

7. Where do you find yourself most stuck right now (if at all) as you think about the next phase of Mangrove’s growth?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Nick Pye

Website Link: https://www.mangroveconsulting.co.uk/

Connect with Nick Pye on LinkedIn

LinkedIn link: https://www.linkedin.com/in/nick-pye-740903/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Harold has spent his career inside the social sector, as a teacher, recruiter, nonprofit leader, board member, and now a strategy consultant. Across every role, he’s seen the same pattern: well-intentioned institutions slowly burning out the very people meant to serve communities. Rather than walking away, Harold chose to engage the system head-on. Through CoSpero Consulting, Harold helps nonprofits and philanthropic organizations rethink power, leadership, funding, and internal culture. His work focuses on helping leaders move beyond bureaucracy and fear toward models grounded in trust, accountability, and real impact, without blowing up the institutions entirely.

In this conversation, we’ll talk about what it means to consult in emotionally complex environments, how to sell and deliver advisory work in sectors resistant to change, and what consultants can learn from working with mission-driven organizations under constant pressure.

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Proposed Interview Structure:

1. What first pulled you into the social sector, and what eventually led you into consulting?

2. What is the core problem you’re helping nonprofit and philanthropy leaders solve today, and why does it matter so much to you personally?

3. Who are your ideal clients at CoSpero, and who usually sits at the decision-making table when they bring you in?

4. How do organizations typically find you today, and what’s been most effective in building trust and demand in a values-driven sector like yours? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing tool for consultants working in nonprofit or social impact spaces?

5. Nonprofit consulting often involves long sales cycles, multiple stakeholders, and limited budgets, how do you navigate that and still close meaningful work?

6. Once a client starts working with you, how do you retain them, what do you do deliberately to build trust, demonstrate value over time, and turn engagements into long-term relationships?

7. Where do you find yourself most stuck right now (if at all), whether that’s growth, positioning, or the limits of the sector itself?

8. Looking ahead, where do you see the biggest opportunities for your work in the social sector over the next few years?

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Know more about Harold Hogue

Website Link: https://labs.cospero.com/

Connect with Harold Hogue on LinkedIn

LinkedIn link: https://www.linkedin.com/in/harold-hogueii/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Andrew Gaule has spent decades working at the intersection of strategy, innovation, and execution. From corporate innovation and venture building to AI-led business transformation, his work focuses on helping organisations move from ambition to results. He’s advised global corporates, startups, and investors on how to design new value chains, build ventures, and adopt AI in ways that actually improve productivity and decision-making. His background combines Cambridge Economics, an MBA, and hands-on leadership across board, CxO, and fractional roles.

In this episode, we’ll explore what consultants often get wrong about AI and innovation, how Andrew structures advisory work so it leads to action, and what it really takes to help clients adapt faster without chasing hype.

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Proposed Interview Structure:

1. What originally pulled you into consulting and strategic advisory work?

2. Today, what is the core problem you personally focus on solving for your clients, and why does that problem matter so much to you?

3. Who are your ideal clients now, and who usually has to be involved on their side for a consulting engagement like yours to succeed?

4. How do clients typically find you today, and what has worked best for building trust and authority at board and CxO level? Current Acquisition Channels: Referral, Content, Podcast (hosting) Sub Question: You’ve hosted over 250 podcast episodes yourself, how do you see podcasts as a marketing tool for consultants and advisors in this space?

5. Your work often involves complex change and senior stakeholders. How do you personally navigate long sales cycles and bring consulting opportunities to a clear “yes”?

6. Once a client starts working with you, how do you make sure they keep coming back, and what do you deliberately do to build long-term advisory relationships rather than one-off projects?

7. Where do you currently find yourself most stuck or challenged as a consultant and strategic advisor, if at all, especially given how fast AI and innovation are moving?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Andrew Gaule

Website Link: http://www.aimava.com/

Connect with Andrew Gaule on LinkedIn

LinkedIn link: https://www.linkedin.com/in/andrew-gaule-aimava/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Shelley Smith has spent decades working with executives, HR leaders, and consulting firms to answer one core question: how do you build a workplace culture that actually drives results? As the founder and CEO of Premier Rapport, she focuses on culture not as a “soft” concept, but as a system that directly impacts retention, productivity, and profitability. Her work has led to concrete outcomes, including 20-60% reductions in turnover, 8-15% profit increases, and significant gains in employee trust and engagement. Shelley is also the creator of the Certified Professional Culture Curator (CPCC) program, designed to equip leaders with repeatable frameworks to attract, develop, and retain top talent.

In this episode, we’ll explore how Shelley approaches culture diagnostics, why most engagement initiatives fail, and what consulting firm owners can learn about building trust, alignment, and long-term client value, especially in a time of rapid change and AI-driven uncertainty.

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Proposed Interview Structure:

1. What originally pulled you into consulting and workplace culture work?

2. What’s the core problem you’re solving for organizations today, and why does it matter so much to you?

3. Who are your ideal clients now, and who inside the organization typically drives the decision to work with you?

4. How do most clients find you today, and what’s worked best to attract the right opportunities over time? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Word of Mouth Sub Question: What’s your view on podcasting as a marketing tool for consultants and culture-focused firms?

5. Culture work often involves long sales cycles and internal buy-in. How do you usually help prospects move from interest to commitment?

6. What do you do to retain clients, how do you structure the work, prove progress, and build relationships that keep them coming back year after year?

7. Where do you find yourself most stuck right now in your work (if at all), especially as culture issues get more complex with AI anxiety and rapid change?

8. Looking ahead, where do you see the biggest opportunities in workplace culture over the next few years?

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Know more about Shelley Smith

Website Link: https://premierrapport.com/

Connect with Shelley Smith on LinkedIn

LinkedIn link: https://www.linkedin.com/in/shelleydsmithpremierrapport/

Email: shelley@premierrapport.com

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Eric Zackrison brings a rare combination of academic depth and hands-on consulting experience. He holds a PhD in Organizational Communication, an MBA, and has spent decades working with leaders across technology, aerospace, government, and nonprofit organizations. Alongside his consulting work, Eric teaches leadership, strategy, and communication at UC Santa Barbara. Through his firm, Effectiveness Consultants, Eric helps organizations improve leadership capability, team dynamics, and culture using practical, research-backed approaches. His work spans executive coaching, manager boot camps, strategy facilitation, and custom leadership training, often in complex, high-stakes environments.

In this conversation, we explore how Eric built a long-term consulting practice, how he positions credibility in the market, and what consultants need to understand about leadership development, client trust, and delivering measurable impact over time.

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Proposed Interview Structure:

1. What originally pulled you into consulting and leadership development, and what made you stick with it over the long term?

2. What core leadership or organizational problem do you find yourself solving most often for clients today? Why does that problem matter so much to you?

3. Who are your ideal clients right now, and who inside the organization is usually the real decision-maker when they bring you in?

4. How do clients typically find you today? What has worked best for building credibility and inbound demand over time? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: And specifically, what’s your take on podcasts as a marketing tool for consultants and leadership experts?

5. Leadership consulting often involves long sales cycles and multiple stakeholders. How do you usually move from early conversations to a signed engagement?

6. Once a client starts working with you, how do you approach retention, what do you do to ensure they keep coming back and view you as a long-term partner rather than a one-off consultant?

7. Where do you find yourself most stuck right now in your own consulting business, whether that’s growth, focus, or something else (if at all)?

8. Looking ahead, where do you see the biggest opportunities, or shifts, in leadership development and consulting over the next few years?

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Know more about Eric Zackrison

Website Link: https://www.effectivenessconsultants.com/

Connect with Eric Zackrison on LinkedIn

LinkedIn link: https://www.linkedin.com/in/eric-zackrison/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Paula Quinn has spent close to 30 years inside dental practices, first as a top-performing registered dental hygienist, then as an owner, trainer, and now consultant. Today, she partners with dentists and leadership teams to improve patient experience, team alignment, and operational consistency. At Next Level Consultants, Paula focuses on the intersection of human connection and systems. Her work helps practices move beyond “doing more” and instead build repeatable processes that improve care, retention, and revenue, without sacrificing culture.

In this conversation, we unpack what consulting looks like inside a highly specialized, regulated industry, and what firm owners in any niche can learn from dentistry about trust, communication, and long-term client relationships.

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Proposed Interview Structure:

1. What originally drew you into dentistry, and how did that evolve into consulting and coaching practice owners?

2. What are the core problems you see dental practices struggling with today, beyond the clinical side? And why solving those problems matter so much to you personally?

3. Who are your ideal clients now, and who typically makes the decision to bring you in?

4. How do new clients usually find you, and what has worked best to build trust in such a relationship-driven industry? Current Acquisition Channels: Referral, Content, Webinars, Podcast (hosting), Speaking engagements Sub Question: What do you think about podcasts as a marketing and credibility tool in the consulting and healthcare space?

5. When a practice is interested but hesitant to commit, how do you personally navigate that sales process and move the relationship forward?

6. How do you retain clients over time, what do you intentionally do to keep them engaged, delivering results, and coming back for more work?

7. Where do you personally feel most constrained or challenged right now as a consultant?

8. Looking ahead, where do you see the biggest opportunities in your work, and how do you aim to benefit from them?

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Know more about Paula Quinn

Website link: https://nxlevelconsultants.com/

Podcast link: https://nxlevelconsultants.com/resources/dental-podcast/

Connect with Paula Quinn on LinkedIn

LinkedIn link: https://linkedin.com/in/paula-quinn-8b280a21

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Dr. Vicki Wright Hamilton is the Founder and CEO of VWH Consulting, where she works with enterprise leaders, consultants, and small business owners navigating disruptive technology, AI adoption, and leadership transformation.

Her work sits at the intersection of strategy, culture, and execution, where most digital transformations actually succeed or fail. With decades of experience across industries including aerospace, media, manufacturing, and non-profit, Dr. Vicki has led large-scale change initiatives involving GenAI, digital acceleration, and organizational redesign. She’s known for helping leaders see what’s “unseen” in transformation: fear, resistance, and misalignment that quietly block results.

In this conversation, we unpack what consultants need to understand about selling and delivering transformation work today, how to position AI and technology as an enabler, how to guide clients through adoption, and how consultants can grow credible, sustainable practices in a market flooded with hype.

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Proposed Interview Structure:

1. What led you from a long corporate executive career into building VWH Consulting, and what made consulting the right vehicle for the impact you wanted to have?

2. At the core of your work today, what problem do your clients come to you with around AI, digital transformation, and leadership, and why is that problem so hard for organizations to solve on their own?

3. Who are your ideal clients today, and who are typically the real decision-makers when it comes to bringing you in for transformation work?

4. As a consultant in a crowded AI and transformation space, how do clients usually find you, and what has worked best for building trust and authority at your level? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach, Community Association Sub Question: What role do podcasts and thought leadership play in positioning consultants as credible partners rather than just service providers?

5. Transformation and change work isn’t an impulse buy. How do you navigate long sales cycles and multiple stakeholders to move deals forward and get buy-in?

6. Once a client starts working with you, how do you retain them, what do you do intentionally to build long-term relationships and keep clients coming back over time?

7. With everything you’ve built so far, where do you personally find yourself most stuck right now as a coach and consultant, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work in AI, leadership, and change over the next few years?

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Know more about Dr. Vicki Wright Hamilton

Website Link: https://www.linkedin.com/in/vickiwhamilton/

The Trust-First AI Readiness Audit: https://dr-vicki-wright-s7vnavw7.scoreapp.com/

Connect with Dr. Vicki Wright Hamilton on LinkedIn

LinkedIn link: https://vickiwrighthamilton.com/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Lee Miller has lived inside the kind of businesses many consultants struggle to advise effectively. He scaled multiple construction and home services companies to seven figures, burned out, and then rebuilt them using clear systems, strong leadership, and disciplined execution. That experience now informs his coaching work at Brave Academy. Today, Lee works closely with general contractors and cabinet makers who are trapped in the day-to-day. His approach is practical and grounded: clean operations, predictable cash flow, better people management, and businesses that don’t rely on the owner’s constant presence.

This conversation is especially relevant for consultants who work with founder-led, execution-heavy businesses. We break down how Lee positions his expertise, retains clients long term, and creates real transformation in environments where theory alone doesn’t survive contact with reality.

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Proposed Interview Structure:

1. What originally pulled you into contracting and business ownership, and what eventually led you to coaching others in this space?

2. What specific problem are you solving for your clients today, and why solving them matters so much to you personally?

3. Who are your ideal clients now at Brave Academy, and who usually holds the decision to bring you in?

4. How do clients typically find you today, and what’s worked best to consistently attract the right type of client? Current Acquisition Channels: Referral Sub Question: You run and appear on podcasts yourself, how do you see podcasting fitting into a marketing strategy for coaches and consultants serving operational businesses?

5. When you’re speaking with a prospective client, what does your sales process look like from first conversation to commitment?

6. Once someone becomes a client, how do you retain them long term, what do you do to build trust, drive results and keep clients coming back?

7. As a coach and business owner yourself, where do you currently feel most stuck, if anywhere?

8. Looking ahead, where do you see the biggest opportunities in this market over the next few years?

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Know more about Lee Miller

Website Link: https://conquercontractorchaos.com/

Connect with Lee Miller on LinkedIn

LinkedIn link: https://www.linkedin.com/in/leetmiller/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Jasmine Martirossian works with CEOs, founders, and boards at moments when growth slows, complexity increases, and leadership alignment becomes a hidden risk. Her work sits at the intersection of strategy, leadership, and execution, especially during inflection points where the cost of poor decisions is high. Rather than offering generic frameworks, Jasmine starts with diagnosis. She helps leadership teams identify what is truly constraining progress, clarify strategic direction, and align around the few decisions that matter most.

The outcome isn’t more activity, it’s clearer thinking, so effort compounds instead of dispersing. With a PhD in Law, Policy, and Society, experience in C-suite roles, and certification as a Gallup Strengths Coach, Jasmine brings both academic rigor and real operating experience to the table. This conversation is especially relevant for consultants working with senior decision-makers in complex, fast-evolving organizations.

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Proposed Interview Structure:

1. What originally pulled you into strategy and advisory work at the CEO and board level?

2. In your own words, what’s the core problem you’re brought in to solve when organizations hit moments of growth, transition, or complexity?

3. Who do you primarily work with today, and who are the true decision-makers in those engagements?

4. As an advisor working with senior leaders, how do clients typically find you, and what’s been most effective in building trust at that level? Sub Question: What’s your view on podcasting as a marketing and credibility tool in the consulting and advisory space?

5. Advisory work often involves long, trust-based sales cycles. How do you personally move from initial conversation to real commitment?

6. Once a client starts working with you, how do you ensure they see enough value to keep coming back and build long-term advisory relationships?

7. Where do you find yourself most stuck right now in your own advisory and consulting work, if at all?

8. Looking ahead, how do you see your work evolving, and where do you think you will have the biggest opportunity to help leadership teams over the next few years?

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Know more about Jasmine Martirossian

Website Link: https://strategyark.com/

Connect with Jasmine Martirossian

Email: jasmine@strategyark.com

LinkedIn link: https://www.linkedin.com/in/jasmine-martirossian/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Samuel Drauschak is a process scientist who has spent nearly a decade helping organizations understand how work actually flows, not how they think it flows. As founder of Cavi Consulting, he works with teams from small businesses to enterprise organizations to map, analyze, and redesign their processes as a foundation for sustainable growth. What makes Samuel’s work distinct is his focus on process capture and visualization. Rather than jumping to automation or tools, he helps leaders create shared operational clarity first, making inefficiencies visible, aligning teams, and preparing systems to scale without adding complexity.

In this conversation, we discuss process debt, why most businesses struggle with scale, and what consultants can learn from applying rigorous process thinking to their own firms, from delivery to marketing to long-term client relationships.

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Proposed Interview Structure:

1. What originally pulled you into consulting and process work?

2. What problem are you fundamentally solving for organizations, and why does that problem matter to you personally?

3. Who are your ideal clients today, and who usually needs to be convinced for a process initiative to move forward?

4. How do clients typically find you, and what’s worked best for attracting the right kind of work? Current Acquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing tool for consultants and professional services firms?

5. Process improvement can feel intangible early in the conversation. How do you structure your sales process to build trust and close complex consulting deals?

6. Once a client starts working with you, how do you retain them over time, what do you do intentionally to make clients come back and build long-term relationships?

7. Where do you personally find yourself most stuck right now as a consultant and business owner, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Samuel Drauschak

Website Link: https://www.caviconsulting.com/

Connect with Samuel Drauschak on LinkedIn

LinkedIn link: https://www.linkedin.com/in/samdrauschak/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Netysha Santos helps organizations strengthen leadership by working on what often goes unspoken: the people dynamics, habits, and systems that quietly shape performance and culture. She operates at the intersection of executive coaching, team effectiveness, and organizational design. As a Principal at Avion Consulting, Netysha works with senior executives, leadership teams, and enterprises across North America, Europe, the Middle East, and Asia.

Her work ranges from one-on-one executive coaching to enterprise-wide leadership development programs designed to scale behavior change, not just awareness. What makes her perspective especially relevant for consultants is her insider experience. She has led talent and transformation efforts inside global professional services firms, big tech, and high-growth startups, and now applies that hard-earned understanding to help leaders operate with more clarity, cohesion, and impact.

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Proposed Interview Structure:

1. What originally drew you into leadership development and executive coaching?

2. What’s the core leadership problem you spend most of your time helping organizations solve today?

3. Who are your typical clients now, and who inside the organization usually sponsors or buys your work?

4. How do organizations typically find you, and what’s worked best for building trust in this space? Current Acquisition Channels: Referral Sub Question: What’s your take on podcasts as a marketing and credibility tool for leadership consultants?

5. Selling leadership work often involves long cycles and multiple stakeholders. How do you usually move from interest to a signed engagement?

6. Once a client has worked with you, how do you make sure they keep coming back? What do you deliberately do to build long-term, trust-based relationships rather than one-off engagements?

7. Where do you feel most constrained or challenged right now as a consultant (if at all)?

8. Looking ahead, what do you see as the biggest opportunities, or shifts, in leadership development over the next few years?

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Know more about Netysha Santos

Website Link: https://avionconsulting.com/

Connect with Netysha Santos on LinkedIn

LinkedIn link: https://www.linkedin.com/in/netysha-santos-laborbe/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Patrick Kelly has built a career at the intersection of business, technology, and healthcare. He’s worked inside large firms like Ernst & Young, fast-growing health tech startups, and established healthcare organizations, giving him a rare, end-to-end view of how systems, teams, and strategy need to align to scale. Today, Patrick leads 4th Season Consulting, a fractional technology consulting firm helping healthcare practices and organizations optimize their tech stack, workflows, and operations.

His work focuses on making complex systems actually usable, from EHR and practice management systems to cloud infrastructure and data. Beyond consulting, Patrick also serves in public leadership roles, including Mayor Pro Tem of Lewisville, Texas, and on healthcare boards. That combination of executive consulting and civic leadership gives him a grounded, real-world perspective on decision-making, accountability, and long-term impact, lessons that translate well beyond healthcare.

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Proposed Interview Structure:

1. What originally pulled you into consulting and technology leadership, especially in healthcare?

2. What core problem are you solving today with 4th Season Consulting, and why does it matter so much to you?

3. Who are your ideal clients now, and who are the real decision-makers when it comes to engaging a fractional technology consultant?

4. How do clients typically find you today, and what’s worked best for you to generate consistent demand? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: What’s your view on podcasts as a marketing tool for consultants and experts in the healthcare space?

5. Healthcare often comes with long sales cycles and complex stakeholder buy-in. How do you navigate that and ultimately close engagements?

6. Once a client starts working with you, how do you retain them over time, and what do you intentionally do to make sure they keep coming back and see you as a long-term partner?

7. Where do you find yourself most stuck right now as a consultant running 4th Season Consulting, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work in healthcare and regulated industries over the next few years?

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Know more about Patrick Kelly

Website Link: https://www.4thsc.com/

Connect with Patrick Kelly on LinkedIn

LinkedIn link: https://www.linkedin.com/in/pmichaelkelly/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Luis coaches leaders at the exact moment where success creates a new problem: visibility, pressure, and performance collide, and the cost of being misread goes up. His core idea is simple: great leaders don’t always need to change who they are; they need to be seen as they intend to be. That means closing the gap between what you think you’re communicating and what stakeholders actually experience.

He works with three recurring profiles: fast-rising high achievers who need stronger executive presence, intense leaders who are “brilliant but misunderstood,” and senior executives who stop getting real feedback as they rise. His process is aspiration-driven and anchored in business outcomes: align leadership growth with company goals, surface perception patterns shaping impact, and clarify a path forward that results in visible behavior change.

For consulting firm owners, this episode is a masterclass in influence and stakeholder management. The same dynamics show up when you’re selling, leading delivery teams, and scaling beyond founder-dependency: if clients trust you but everything still routes through you, your leadership isn’t scaling yet. Luis will share how to make strategic leadership legible, so you’re not just respected, but followed.

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Proposed Interview Structure:

1. Luis, what pulled you into executive coaching in the first place, what was the moment where you realized this is the work?

2. Your positioning focuses on where perception, pressure, and performance collide. What perception gap do you most often see in senior leaders, and why is it so important for you to help them close it?

3. You coach three profiles: fast-rising high achievers, ‘brilliant but misunderstood’ leaders, and execs at the top who stop getting feedback. Which one shows up most often today, and who’s usually the decision maker bringing you in?

4. How do your best clients typically find you, what has consistently worked to earn trust at that level? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool in the coaching/consulting space, especially for credibility-led services like yours?

5. Executive coaching can have a long buying cycle and a lot of stakeholders, CEO, HR, board. How do you usually move from interest to a signed engagement?

6. Executive coaching can easily become ‘useful but optional.’ How do you retain clients long term, what do you do to build deep relationships and make the value so clear they keep coming back?

7. Where do you find yourself most stuck right now as a coach and business owner, if at all? Is it growth, positioning, delivery capacity, or something else entirely?

8. Looking ahead, where do you see the biggest opportunity in leadership and executive coaching over the next few years, and what are you building toward personally?

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Know more about Luis Velasquez

Website Link: https://velascoaching.com/

Book link: https://www.amazon.in/Ordinary-Resilience-Rethinking-Effective-Leaders/dp/1544545649

Connect with Luis Velasquez on LinkedIn

LinkedIn link: https://www.linkedin.com/in/velasquezluis/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Jenora Ledbetter is the Principal Consultant at The Self Care Network, where she works with organizations facing high-risk people and leadership situations that can’t wait. Her work sits at the intersection of leadership dynamics, behavioral patterns, and organizational risk, helping leaders address problems before they become expensive. Rather than treating burnout, conflict, or turnover as “soft” HR issues, Jenora frames them as early indicators of deeper instability. She provides short-term and fractional support to stabilize leadership teams, guide sensitive decisions, and reduce exposure during periods of strain or transition.

In this conversation, we’ll explore how consulting firm owners can recognize hidden people risks, navigate leadership breakdowns with clarity, and build organizations that stay stable under pressure, without defaulting to reactive hires or surface-level fixes.

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Proposed Interview Structure:

1. What originally pulled you into consulting and leadership stabilization work?

2. What specific people or leadership problems do you help organizations with today, and why helping them matters so much to you personally?

3. Who do you typically work with today, and who inside the organization usually brings you in when things feel urgent?

4. How do organizations usually find you when they’re facing these high-risk situations, and what’s worked best for you to attract the right clients? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: You host your own podcast, what do you think about podcasting as a marketing tool in the consulting and leadership space?

5. When the stakes are high and decisions are sensitive, how do you help leaders move from hesitation to commitment?

6. Once you’re working with a client, how do you approach retention, what do you do to build trust, deliver results, and keep clients coming back over the long term?

7. Where do you find yourself most stuck right now in your own practice, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work in leadership, culture, and people-risk over the next few years?

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Know more about Jenora Ledbetter

Website Link: https://www.theselfcarenetwork.org/

Connect with Jenora Ledbetter on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jenoraledbetter/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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David de Wet has spent over 20 years working at the intersection of procurement, project delivery, and sustainability. As Founder and Managing Director of Ecovate Group, he supports public sector organisations, including the NHS, central government, and the MoD, on complex, high-value programmes where compliance, cost control, and environmental outcomes all matter. What makes David’s work stand out is execution. Ecovate doesn’t just advise; they implement. From tactical procurement support to energy demand reduction and social value initiatives, David has built a consultancy designed to close the gap between strategy and delivery, a gap many consulting firms struggle with.

In this conversation, we’ll explore how to build credibility in the public sector, sell and deliver long-cycle consulting engagements, and grow a consultancy that balances commercial pressure with sustainability and impact.

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Proposed Interview Structure:

1. What originally got you into consulting, and what pulled you toward procurement and the public sector in particular?

2. What specific problem does Ecovate exist to solve today, and why has that problem remained so important to you?

3. Who are your ideal clients now, and when you’re working in the public sector, who are the real decision-makers you need to win over?

4. How do clients typically find you today, and what’s actually worked best to build credibility and trust in such a regulated environment? Current Acquisition Channels: Cold outreach Sub Question: What’s your view on podcasting as a marketing tool for consultants and firms operating in procurement, sustainability, or the public sector?

5. Public sector consulting often comes with long sales cycles and heavy procurement processes, how do you personally navigate that from first conversation to signed contract?

6. Once a client starts working with you, how do you ensure they keep coming back, and what do you do deliberately to build long-term, trusted relationships?

7. Where do you find yourself most stuck right now, whether that’s growth, focus, scale, or something else (if at all)?

8. Looking ahead, where do you see the biggest opportunities in procurement, sustainability, and public sector consulting over the next few years?

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Connect with David de Wet on LinkedIn

LinkedIn link: https://www.linkedin.com/in/davedewet/?originalSubdomain=uk

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Scaling is hard. Not just operationally, emotionally and culturally. Joy has built her work around a simple idea: if leadership development isn’t connected to the reality of how a company wins, it becomes “nice to have” training that fades fast. Through ScaleJOY, Joy helps founders and People leaders design leadership development that’s specific to the company’s stage, goals, and culture, and then hands it over so the organization can run it autonomously within a year. That “handover” piece matters: consulting value isn’t just delivery, it’s capability-building.

We’ll talk about why manager training fails in founder-led companies when it doesn’t start with the founder’s principles, how to create real executive team cohesion, and what it takes to make leadership development feel less performative, and more useful, even in hyper-growth environments.

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Proposed Interview Structure:

1. What originally pulled you into People leadership and then into building ScaleJOY?

2. What’s the core problem you’re solving for founders and exec teams, and why does it matters so much to you personally?

3. Who are your ideal clients today, and who’s usually the real decision maker: the CEO, the CPO, or the full exec team?

4. How do clients typically find you, and what’s actually worked best to build trust in a space like leadership development where “everyone says they do it”? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for the coaching/consulting space, or for People/leadership work specifically?

5. A lot of your work probably requires buy-in across multiple stakeholders. How do you handle the sales cycle from first conversation to “yes,” especially when the founder is busy or skeptical?

6. Once a client starts working with you, how do you structure engagements to build trust, deliver ongoing value, and turn projects into long-term relationships?

7. Where do you find yourself most stuck right now in your own practice (if at all), whether that’s growth, focus, or the next version of ScaleJOY?

8. Looking ahead, what do you think will matter most in leadership development over the next few years, and how is ScaleJOY evolving to meet it?

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Know more about Joy Sybesma

Website Link: https://www.scalejoy.net/

Connect with Joy Sybesma on LinkedIn

LinkedIn link: https://www.linkedin.com/in/joysybesma/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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AI is everywhere, but real adoption is still rare. Thiago Ferreira built Elevate AI Consulting to help close that gap, working with teams that want results, not demos or oversized “AI initiatives.” As a consultant, educator, and Chief AI Officer, Thiago focuses on lightweight automations, applied training, and systems that reduce manual work without disrupting culture. His work sits at the intersection of strategy, operations, and change management, where most AI projects succeed or fail.

In this episode, we talk about how Thiago built his consulting practice, how he helps clients move from curiosity to execution, and what other consultants can learn from his people-first approach to AI adoption.

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Proposed Interview Structure:

1. What got you into consulting, and what ultimately pulled you into focusing on AI adoption specifically?

2. What core problem do your clients come to you with today, and why do you think AI adoption is where so many organizations get stuck?

3. Who are your ideal clients right now, and who inside the organization usually needs to be convinced for an AI engagement to move forward?

4. How have you built visibility and trust for Elevate AI Consulting, and what’s worked best for attracting the right clients? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements Sub Question: What’s your take on podcasts as a marketing tool for consultants and educators in the AI space?

5. When clients are interested in AI but hesitant to commit, how do you typically guide the sales conversation toward a clear yes?

6. Once a client starts working with you, how do you retain them, and what do you do intentionally to build long-term relationships and repeat engagements?

7. Where do you find yourself most stuck right now as a consultant building an AI-focused practice, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work with AI over the next few years?

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Know more about Thiago Ferreira

Website Link: https://www.elevateaiconsulting.com/

LinkedIn: https://www.linkedin.com/company/elevate-ai-consulting/

Youtube: https://www.youtube.com/@ElevateAIConsulting

Connect with Thiago Ferreira on LinkedIn

LinkedIn link: https://www.linkedin.com/in/thiagoef/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Maria Bruederlin has spent over 15 years coaching executives, leaders, and teams across global organizations in sectors ranging from IT and finance to energy, manufacturing, and education. Her work focuses on developing self-awareness and emotional intelligence as the foundation for effective leadership.

As a Professional Certified Coach (PCC) with the ICF and a Master Trainer for the International Coaching Community, Maria brings both depth and structure to leadership development. She doesn’t just coach individuals, she helps organizations build sustainable coaching cultures that scale.

In this conversation, we’ll discuss how leaders transition from manager to true leader, how emotional intelligence shows up in real business decisions, and what consultants can learn from working deeply, and globally, with executive clients.

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Proposed Interview Questions:

1. What originally drew you into executive coaching and leadership development?

2. What is the core leadership problem you help executives solve today, and why does it matter so much to you?

3. Who are your ideal clients now, and where in the organization do you usually engage, individual leaders, teams, or the enterprise level?

4. How do clients typically find you today, and what’s worked best over the years to build trust and credibility in your market? Current Aquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing and authority-building tool in the coaching and consulting space?

5. When working with senior leaders and organizations, how do you usually move from an initial conversation to a committed, long-term engagement?

6. How do you retain clients over time, what do you do in your work and relationships that makes leaders and organizations keep coming back to you?

7. At this stage of your business, where do you find yourself most challenged or stretched (if at all)?

8.Looking ahead, what do you see as the biggest opportunities, or risks, in leadership development and executive coaching over the next few years?

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Know more about Maria Bruederlin

Website Link: https://www.impactcoachingsolutions.com/

Connect with Maria Bruederlin on LinkedIn

LinkedIn link: https://www.linkedin.com/in/mariabru/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Mike Koziol is the founder of $100K Consultant, where he works with solo consultants and small agency owners who are already doing $10–30K/month but feel stuck between growth and burnout. His core belief is simple: scaling shouldn’t require hiring layers of people or turning your business into chaos. Before coaching consultants, Mike built a career across compliance, strategy, and leadership, including serving as Head of Compliance for Teva Canada and teaching business strategy and ethics in MBA programs. That mix of corporate rigor and hands-on consulting shows up clearly in his approach: clean systems, clear offers, and leverage over hustle.

In this conversation, we’ll explore how consultants can redesign their delivery, pricing, and structure so growth actually makes life easier, not heavier. We’ll also talk about where consultants get stuck once revenue is flowing, why structure is leverage (not a luxury), and what it really takes to build a calm, profitable consulting business.

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Proposed Interview Structure:

1. What originally pulled you into consulting, and how did your background in compliance and strategy shape that path?

2. What’s the core problem you’re solving for consultants today, and why do you think so many of them hit a ceiling around $20–30K per month?

3. Who are your ideal clients now, and who is usually the real decision maker when someone decides to work with you?

4. How do most clients find you today, and what has worked best to attract serious, high-quality consulting leads? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Cold outreach Sub Question: What’s your view on podcasts as a marketing tool for consultants and coaches, especially for positioning and trust?

5. Consulting sales cycles can be long and nuanced. How do you typically help clients move from interest to a confident “yes”?

6. In your own business, how do you retain clients once they start working with you? What do you do intentionally to make sure they get results, keep coming back, and turn the relationship into something long term?

7. Even with your experience and track record, where do you personally find yourself most stuck right now in your consulting business, if at all?

8. Looking ahead, where do you see the biggest opportunities for your work over the next few years?

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Know more about Mike Koziol

Website Link: https://mikekoziol.com/

Spotify Link: https://open.spotify.com/show/58mCfPoY3Prsl0ZOe7tfzA?si=869ef6896bd1449f

Connect with Mike Koziol on LinkedIn

LinkedIn link: https://www.linkedin.com/in/michalkoziol/?originalSubdomain=au

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Michael Brainard has spent over two decades operating at the intersection of strategy, leadership, and organizational psychology. As the founder of Brainard Strategy, he works with senior executives and boards to align people, processes, and decision-making with business objectives that actually matter. What makes Michael’s perspective especially valuable is that he’s been on both sides of the table: as a consultant and coach, but also as a senior executive responsible for delivering results, integrating acquisitions, and leading through change. His work blends rigorous research with practical execution.

In this conversation, we’ll dig into how consulting firm owners can position themselves at the executive level, navigate long sales cycles, retain clients over time, and build credibility in complex, high-stakes environments.

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Proposed Interview Structure:

1. What originally got you into consulting, and what pulled you specifically toward strategy and leadership work?

2. What is the core problem you help organizations solve today, and why does that problem keep showing up at the executive level?

3. Who are your ideal clients now, and who is usually the real decision maker when you’re brought in?

4. How do clients typically find you today, and what’s worked best to build credibility and demand at that level? Current Acquisition Channels: Referral, Content Sub Question: What’s your view on podcasts as a marketing tool for consultants and executive coaches?

5. Executive consulting often comes with long sales cycles and multiple stakeholders. How do you usually move from first conversation to signed engagement?

6. Once you’re working with a client, how do you structure the relationship to ensure they see value, keep coming back, and view you as a long-term partner rather than a one-off consultant?

7. Where do you find yourself most stuck right now in your own practice, whether that’s growth, focus, or something else (if at all)?

8. Looking ahead, where do you see the biggest opportunities for your work in strategy and leadership over the next few years?

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Know more about Michael Brainard

Website Link: https://www.brainardstrategy.com/

Connect with Michael Brainard on LinkedIn

LinkedIn link: https://www.linkedin.com/in/michaelbrainard/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Mike Kuczkowski has spent his career helping leaders make sense of complexity and turn it into aligned action. After senior leadership roles at Edelman, including founding Edelman Consulting and running its San Francisco office, Mike launched Orangefiery to bring management rigor into the world of communications. At Orangefiery, Mike and his team partner with forward-thinking executives to build market-shaping brands, navigate strategic inflection points, and align stakeholders around change. Their work sits squarely at the intersection of strategy, communications, and organization design, where decisions actually stick or fail.

In this conversation, we explore what it really means to treat communications as a core business function, how consultants can elevate from execution to strategic advisor, and what firm owners need to rethink as markets, expectations, and stakeholder dynamics continue to shift.

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Proposed Interview Structure:

1. What originally pulled you into consulting and strategic communications, and how did that path evolve into founding Orangefiery?

2. What core problem do your clients usually come to you with, and why solving it matters so much to you personally?

3. Who are your ideal clients today, and who inside the organization typically owns the decision to bring you in?

4. How do clients usually find Orangefiery, and what’s worked best for you in positioning your firm as a strategic partner rather than a communications vendor? Current Acquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing tool for consulting and advisory firms?

5. Your work often involves senior leaders, ambiguity, and long decision cycles, how do you approach the sales process and move from initial conversation to signed engagement?

6. Once a client starts working with you, how do you ensure they keep coming back, and what do you intentionally do to build long-term, trusted advisor relationships rather than one-off projects?

7. Where do you personally find yourself most stuck right now as a consulting firm founder and CEO, if at all, given the stage Orangefiery is at today?

8. Looking ahead, where do you see the biggest opportunities, or risks in strategy and communications over the next few years?

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Know more about Mike Kuczkowski

Website Link: https://orangefiery.com/

Connect with Mike Kuczkowski on LinkedIn

LinkedIn link: https://www.linkedin.com/in/mike-kuczkowski-8041581/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Kate has built her consultancy at the intersection of careers, learning, and organisational change. Through Lander Consulting, she supports individuals through career transitions and outplacement, while advising organisations on workforce planning, leadership development, and future skills. Her work spans creative agencies, broadcasters, cultural institutions, and publicly funded skills programmes. She has led workforce transformation projects valued at over £1M, delivered 30+ skills bootcamps, and supported thousands of professionals in gaining confidence, clarity, and sustainable career direction.

Alongside her consultancy work, Kate is a Director at Access:VFX, where she champions diversity, inclusion, and access to careers in VFX and animation. Her approach blends strategic rigour with empathy, combining data, structure, and deeply human insight to help people and organisations thrive through change.

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Proposed Interview Structure:

1. What originally pulled you into career development and consulting, and why the creative industries in particular?

2. What’s the core problem you’re solving today for individuals and organisations, and why does that matter to you personally?

3. Who are your ideal clients now, both on the individual and organisational side, and who are the real decision-makers?

4. How do people typically discover your work today, and what’s been most effective in building trust and credibility as a consultant? Current Acquisition Channels: Referral, Content, Speaking engagements, LinkedIn Sub Question: What’s your view on podcasts as a marketing tool in the coaching and consulting space?

5. Selling consulting around people, change, and capability can be nuanced. How do you usually move from conversation to commitment?

6. How do you retain clients and keep them coming back, practically? What do you do to prove value, stay close to the decision-makers, and turn a project into a long-term relationship?

7. Where do you find yourself most stuck right now in growing Lander Consulting, if at all, is it focus, scaling delivery, positioning beyond the creative sector, or something else?

8. Looking ahead, where do you see the biggest opportunities, or risks, in careers, workforce development, and the creative industries?

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Know more about Kate Lander

Website Link: https://www.landerconsulting.co.uk/

Connect with Kate Lander on LinkedIn

LinkedIn link: https://www.linkedin.com/in/katelander-career-workforce-consulting/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Robert Toler has spent over two decades building and scaling businesses, with the last seven years deeply embedded inside fast-growing law firms. As a fractional CMO, he doesn’t sell campaigns or tactics, he steps into the business to diagnose where revenue is leaking and fix the systems that block growth. In his work with $1M-$10M firms, Robert consistently helps recover $300K-$500K+ per year by addressing issues most marketing agencies ignore: broken intake, missed calls, poor follow-up, misaligned vendors, and wasted ad spend. His approach starts inside the firm, not at the top of the funnel.

In this conversation, we explore what consultants can learn from Robert’s “profit recovery first” mindset, how internal operations impact growth more than most leaders admit, and why fixing the owner and the system often matters more than launching the next marketing initiative.

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Proposed Interview Structure:

1. What originally got you into consulting and fractional CMO work, especially in the legal space?

2. You often say law firms don’t have a lead problem, they have a profit leak problem. What does that really mean in practice?

3. Who are your ideal clients today, and who inside the firm usually needs to buy into the work for real change to happen?

4. How do clients typically find you, what’s worked best to attract new business that consultants get learn from? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: What’s your view on podcasts as a marketing tool in the consulting and professional services space?

5. Consulting businesses often deal with long sales cycles and internal friction. How do you typically help move decisions from interest to commitment?

6. You’ve maintained extremely strong client retention. How do you structure your work to build long-term relationships and keep clients coming back?

7. Where do you find yourself most stuck right now as a consultant, if at all, as you continue to grow and refine your model?

8. Looking ahead, where do you see the biggest growth opportunities in your work and service firms over the next few years?

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Know more about Robert Toler

Website Link: https://growthpropulsion.com/

Connect with Robert Toler on LinkedIn

Email: robert.toler@growthpropulsion.com

LinkedIn link: https://www.linkedin.com/in/rztoler/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Petra Mayer is the CEO of Petra Mayer & Associates Consulting and has spent more than 14 years helping organizations solve real performance problems through thoughtful learning strategy. Her work sits at the intersection of business strategy, adult learning principles, and technology, making learning measurable, repeatable, and aligned with business outcomes. She works with two main groups: corporate leaders in HR, L&D or Sales & Marketing who need training that drives performance, and organizations who need to systematize learning delivery, either to internal or external audiences.

From needs analysis to LMS selection and launch, Petra leads projects end-to-end. In this conversation, we’ll unpack how consultants can use learning as a growth lever, not just a service line. We’ll talk about scaling through training, creating signature programs, navigating long sales cycles in corporate environments, and where learning and development is heading over the next few years.

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Proposed Interview Structure:

1. What originally pulled you into consulting and learning & development?

2. What’s the core problem you help organizations solve today, and why does it matter so much to you?

3. Who are your ideal clients right now, and who typically makes the buying decision on learning initiatives?

4. How do clients usually find you, and what’s worked best over the years to consistently attract the right projects? Current Acquisition Channels: Referral, Content Sub Question: What’s your take on podcasting as a marketing tool for consultants and experts in the learning or HR space?

5. Corporate learning projects often involve long sales cycles and multiple stakeholders. How do you navigate that and bring deals to a close?

6. Once someone becomes a client, how do you ensure they keep coming back, and what’s your approach to building long-term, trusted relationships?

7. Where do you personally find yourself most stuck right now as a consultant, if at all, given the stage of business you’re in?

8. Looking ahead, where do you see the biggest opportunities in learning, training, and consulting over the next few years?

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Know more about Petra Mayer

Website Link: https://petramayerconsulting.com/

Website LinkedIn Link: https://www.linkedin.com/company/petra-mayer-consulting/

Connect with Petra Mayer on LinkedIn

LinkedIn link: https://www.linkedin.com/in/petramayer/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Most consulting firm owners don’t ignore health, safety, or wellbeing, they assume they’re “probably fine” because they’ve got something in place. Sarah sees the gap that causes trouble: policies and risk assessments that exist on paper, but don’t match how work actually gets done. And when something goes wrong, it’s not the existence of documents that matters, it’s whether the approach was suitable, understood, and used.

Sarah runs Safe and Well Together, where compliance meets culture. She supports SMEs that don’t have in-house H&S or wellbeing expertise, helping leaders spot gaps, fix risks, and create simple routines that protect people and strengthen engagement and retention. Her work blends practical compliance with a human, people-first approach, so “doing the right thing” doesn’t become a morale-killer. In this episode, we’ll explore how SME leaders can get covered without overcomplicating it: what actually reduces risk, what creates noise, and how to build a calm, confident approach that scales as you grow.

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Proposed Interview Structure:

1. What originally pulled you into health, safety and wellbeing work, and what kept you in it for 20+ years?

2. When SMEs come to you, what’s the real problem underneath “we just want to be compliant”? and why solving that problem matters so much to you personally?

3. Who are your ideal clients today, and who usually becomes the internal champion or decision maker?

4. How do clients typically find you, and what has worked best for you to consistently attract the right SMEs? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What do you think about podcasts as a marketing tool for the coaching/consulting space, and for your world specifically?

5. This is a category where people often delay decisions until something happens. How do you help prospects move from “we should be OK” to taking action?

6. How do you retain clients over the long term, and what do you do deliberately to build trust, repeat work, and ongoing relationships?

7. Where do you find yourself most stuck right now, whether that’s growth, focus, capacity, or something else (if at all)?

8. Looking ahead, what’s changing in H&S, mental health and wellbeing expectations for SMEs, and where do you see the biggest opportunity for you?

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Know more about Sarah Piddington

Website Link: https://safeandwelltogether.com/

Connect with Sarah Piddington on LinkedIn

LinkedIn link: https://www.linkedin.com/in/sarahpiddington/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Brad’s background is a mix of operating experience and capital markets execution. He started as a founder/CEO in oil and gas at 23, learned the hard lessons of building teams and navigating market shifts, and ultimately found his lane in raising capital and helping others do the same.

Today, Brad runs Blazar Group and Capital School, where he coaches entrepreneurs, sponsors, and business owners on how to structure their message, build credibility, and develop repeatable investor acquisition systems, especially in the HNW and advisor channels. His experience spans broker/dealers, RIAs, family offices, endowments, and private equity relationships.

What makes this conversation relevant for consulting firm owners: capital raising is, at its core, a trust-and-process business. If you can articulate outcomes, manage risk conversations, and build long-term relationships, you can build a durable pipeline, whether you’re raising capital, selling advisory services, or scaling a premium offer.

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Proposed Interview Structure:

1. Brad, what got you into the world of capital raising, and how did your early experience as a founder shape the way you operate today?

2. What’s the core problem you solve for entrepreneurs and sponsors when it comes to raising capital, and why does that matter so much to you personally?

3. Who are your ideal clients today? And when you say ‘HNW’, who is the real decision maker in the room?

4. For your own business, what has worked best to attract the right clients and opportunities over the years? Current Acquisition Channels: Referral, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool in the capital raising / investment space?

5. When someone wants to work with you, what does that sales process look like, from first conversation to commitment, and how do you qualify whether someone is a fit?

6. Once a client starts working with you, how do you make sure they get real results and keep coming back? What do you intentionally do to build long-term relationships?

7. With your level of experience, where do you still find yourself most stuck today as a business owner, if at all?

8. Looking ahead 2–3 years, where do you see the biggest opportunities in capital raising, and what do you think most people are underestimating?

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Know more about Brad Blazar

Website Link: https://bradblazar.com/

Connect with Brad Blazar on LinkedIn

LinkedIn link: https://linkedin.com/in/bradblazar

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Patrick works with business owners who are past the “hustle” phase and are ready for structure. Through The Greenhouse Growth Ecosystem™, he helps leadership teams get aligned on vision, run a disciplined operating system, and make progress on the priorities that actually change outcomes. What makes Patrick interesting for consulting firm owners is the combination: EOS for execution + value building for optionality. It’s one thing to grow revenue; it’s another to build a firm that’s less dependent on the founder, more operationally clean, and more valuable, whether you want to sell one day or simply run it with less stress.

This episode will be about practical levers: how to simplify complexity, install meeting rhythms and accountability, build a stronger leadership team, and increase “owner independence” so the business isn’t a lifestyle trap.

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Proposed Interview Structure:

1. What originally pulled you into this work, helping owners grow, scale, and prepare for exit?

2. When a business owner comes to you, what’s the core problems you help them solve? and why solving them matters so much to your personally?

3. Who are the ideal owners or leadership teams you do your best work with, and who’s typically the decision maker?

4. How do clients usually find you today, and what’s worked best to attract the right owners? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Speaking engagements, Cold outreach Sub Question: You hosted a podcast yourself, what do you think about podcasting as a marketing tool in the coaching/consulting space?

5. From first conversation to signed engagement, how do you approach selling your work without dragging out the cycle?

6. Once a client is onboard, how do you retain them, what do you do intentionally to build long-term relationships and repeat work?

7. Where do you find yourself most stuck right now as a business owner, if at all?

8. Looking ahead, where do you see the biggest opportunities in your work, especially in scaling and creating real optionality over the next few year?

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Know more about Patrick Metzger

Website Link: https://growing4success.com/

Connect with Patrick Metzger on LinkedIn

LinkedIn link: https://www.linkedin.com/in/patrickmetzgercoaching/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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William Hanmer-Lloyd has spent his career at the intersection of behavioural science, advertising effectiveness, and commercial strategy. From pioneering behavioural economics at the IPA to leading insight and effectiveness teams at Blue449 and Mediaplus UK, his work has consistently focused on turning human behaviour into measurable business growth. Today, Will heads Behave, a consultancy that helps organisations grow by understanding how people actually make decisions, not how we assume they do. His role spans strategy, research, effectiveness, and advisory work for major brands and complex organisations.

In this conversation, we’ll unpack what consultants can learn from behavioural economics, how insight-driven thinking sharpens positioning and marketing, and why behaviour, not persuasion, is often the missing piece in scaling a consulting business.

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Proposed Interview Structure:

1. What originally pulled you into the world of advertising, behavioural economics, and consulting?

2. What’s the core problem Behave helps organisations solve today, and why does that problem matter so much to you?

3. Who are your typical clients now, and who tends to be the real decision-maker when behavioural insight is brought into the business?

4. From your experience, how do clients usually discover and choose a consultancy like yours, and what’s actually worked best for attracting the right kind of work? Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements Sub Question: What’s your view on podcasts as a marketing tool for consultants and advisory firms?

5. When selling behavioural insight, which can feel abstract to some buyers, how do you personally turn interest into a signed engagement?

6. Once a client is onboard, how do you approach retaining them, and what do you do deliberately to build long-term, repeat relationships rather than one-off projects?

7. Where do you currently find yourself most stuck or constrained as a leader running Behave today (if at all)?

8. Looking ahead, where do you see the biggest opportunities for behavioural economics and consulting over the next few years?

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Know more about William Hanmer-Lloyd

Website Link: https://behaveglobal.com/

Connect with William Hanmer-Lloyd on LinkedIn

LinkedIn link: https://www.linkedin.com/in/will-hanmer-lloyd-5b089219/?originalSubdomain=uk

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Alastair leads Meridian West, one of the few firms specialising in client listening, strategic insight, and growth strategy for professional services. His work gives him a unique vantage point: he interviews C-suite buyers, builds benchmarks like CLIMB, and advises firms navigating shifting client expectations.

He brings a practical, evidence-driven approach to helping firms adapt, from improving client experience to creating compelling thought leadership that opens doors. Alastair has worked with major firms including Allen & Overy, PwC, BDO, Grant Thornton, BNP Paribas Real Estate, Canada Life, and others. In this conversation, he breaks down what clients truly care about, why informal listening is becoming essential, and how consulting leaders can turn scattered client insight into a repeatable growth engine.

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Proposed Interview Structure:

1. What first drew you into advising professional and financial services firms, and how did Meridian West become the focal point of your work?

2. You specialise in helping firms understand and act on client needs, what specific problem are you solving, and why does it matter right now?

3. Who are your ideal clients today, and within those organisations, who are the real decision-makers for client listening and growth strategy work?

4. How do clients typically find Meridian West? What’s worked best to attract new engagements that consulting firm owners could learn from? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasts as a marketing channel in the consulting and professional services space?

5. Professional services often involve long, multi-stage sales cycles. How do you typically move opportunities from early conversation to full buy-in and delivery?

6. Meridian West works with many firms repeatedly over multiple years, what is your approach to retaining clients, strengthening those relationships, and ensuring they keep coming back?

7. Where do you feel most stuck or constrained today, whether in scaling client listening, creating thought leadership, or evolving Meridian West’s offer (if at all)?

8. Looking ahead, what shifts do you expect in client behaviour, buying patterns, and growth strategy over the next few years, and how do you aim to prepare?

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Know more about Alastair Beddow

Website Link: https://meridianwest.co.uk/

Connect with Alastair Beddow on LinkedIn

LinkedIn link: https://uk.linkedin.com/in/alastair-beddow-43a20724

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Rick’s work sits at the intersection of strategy and operations: he helps ambitious founders stop reacting and start building. When growth gets messy, processes break, decisions slow down, teams get stretched, he focuses on clarity first, then designs the systems that make execution repeatable. What I like about Rick’s angle is that he’s not selling “more hustle.” He’s pushing for stability as the foundation of scale: aligned marketing/sales/ops, engineered business systems, and a leadership cadence that turns vision into outcomes.

The result is a company that can grow without the constant sense that everything might fall apart. We’ll talk about what “growth architecture” really looks like in practice, where founders typically create complexity without realizing it, and how consulting firm owners can translate strategy into execution that sticks.

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Proposed Interview Structure:

1. What first pulled you into consulting and business building, what was the moment you realized ‘this is my lane’?

2. When clients come to you, what’s the real problem you’re usually fixing beneath the surface, and why do you think that problem keeps showing up?

3. Who do you do your best work with today, and who’s usually the real decision-maker when you’re brought in?

4. How do clients typically find you, what has actually worked to attract the right founders without chasing? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting) Sub Question: And as a podcast host yourself, what do you think about podcasting as a marketing tool for consultants and service firms?

5. Strategy work can have a longer sales cycle. How do you help prospects move from ‘this is interesting’ to ‘we’re doing this now’?

6. Once a client starts working with you, how do you retain them long term, what do you do to build trust, deliver ongoing value, and keep them coming back?

7. Where do you find yourself most stuck right now as a consultant, if at all, and how are you thinking about working through it?

8. Looking ahead, how do you see the consulting profession evolving over the next few years, especially for strategy and operations consultants, and where do you think consultants like you fit in that journey?

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Know more about Rick Meekins

Youtube Link: https://www.youtube.com/@rpowpodcast

Connect with Rick Meekins on LinkedIn

LinkedIn link: https://www.linkedin.com/in/rickmeekins/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Dr. Bailey Parnell sits at the intersection of leadership, technology, and wellbeing. As the Founder & CEO of SkillsCamp and the Center for Digital Wellbeing, she has spent the last decade helping organizations develop the human skills that actually drive performance, communication, emotional intelligence, ethical leadership, and adaptability. Bailey’s work is grounded in both practice and research. She has partnered with organizations like the United Nations, Deloitte, the NFL, and multiple governments, while also completing a Doctorate in Learning and Organizational Change focused on how leaders can use generative AI in more human-centric ways.

In this conversation, we unpack what consulting firm owners need to understand about leadership in the age of AI, how soft skills translate into measurable business outcomes, and why the future belongs to consultants who can balance technology, trust, and humanity.

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Know more about Dr. Bailey Parnell

Website Link: https://www.drbaileyparnell.com/

Link: https://www.skillscamp.co/

Link: https://leadwithsaige.com/

Connect with Dr. Bailey Parnell on LinkedIn

LinkedIn link: https://www.linkedin.com/in/baileyparnell/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Cliff Spolander has spent more than two decades leading business transformations across multiple industries, helping founders move from complexity and constraint to clarity, scale, and optionality. His work sits at the intersection of strategy, systems, and leadership, where sustainable growth actually happens. Through his Business By Design Methodology™, Cliff has helped business owners triple revenue, improve operational efficiency by over 40%, and successfully navigate scaling and exit transitions.

His approach is practical, metrics-led, and grounded in real-world execution, not theory. In this conversation, we’ll explore what it really takes to scale a business without breaking culture, how to build a company that’s valuable beyond the founder, and why exit planning should start far earlier than most leaders think.

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Proposed Interview Structure:

1. What originally pulled you into the world of business transformation and consulting?

2. What’s the core problem you solve for founders, and why does it matter so much for you to help them at the stage they’re usually at?

3. Who are your ideal clients today, and who typically makes the final decision to bring you in?

4. How do clients usually find you, and what’s been most effective in building trust and demand at that level? Current Aquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasts as a marketing and authority-building tool in the consulting and advisory space?

5. When deals involve long timelines and high stakes like scale or exit, how do you typically move from interest to commitment?

6. Once a client starts working with you, how do you retain them over time and build long-term advisory relationships rather than one-off engagements?

7. Where do you personally feel most constrained or challenged right now in your own practice (if at all)?

8. Looking ahead, where do you see the biggest opportunities, or risks, for scaling and exit over the next few years?

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Know more about Cliff Spolander

Website Link: https://www.businessbydesign.co.uk/about

Connect with Cliff Spolander on LinkedIn

LinkedIn link: https://www.linkedin.com/in/cliffspolander/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Jack builds dashboards and automated reporting systems that give small business owners what they rarely have: instant visibility into how their business is actually performing. His firm acts like a fractional analyst, making data clear, digestible, and actionable for companies that aren't ready to hire a full-time analytics team. He’s also a sought-after speaker who makes data fun and approachable, which is part of why his company has grown quickly in a space that’s often seen as “boring” or overly technical. Jack’s work matters because consultants who understand their data, pipeline, revenue streams, client profitability, marketing ROI, make better decisions and scale more predictably. What makes Jack stand out is how he blends technical rigor with a calm, simple delivery. He gives clients the “vacation feeling” of knowing the numbers are handled and the insights are clear.

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Proposed Interview Structure:

1. What first got you into the world of data and analytics, and how did that evolve into launching Pineapple Consulting Firm?

2. What specific problem do you solve for small businesses, and why does making data “simple and usable” matter so much to you?

3. Who are your ideal clients today, and within those companies, who is typically the decision maker for dashboard and analytics work?

4. How do most clients find you today, and what marketing approach has consistently worked best to generate new business in the analytics space? Current Aquisition Channel: Referral , Content , Podcast , Speaking engagements Sub Question: As someone who speaks often and makes data accessible, how do you view podcasts as a marketing tool for consulting and analytics firms?

5. Dashboard and analytics projects can require education and trust, how do you move prospects from initial curiosity to a committed engagement?

6. How do you keep clients coming back? What’s your process for ensuring long-term relationships, consistent insights, and ongoing value from the dashboards you build?

7. Where do you find yourself most stuck right now as a consultant and CEO, if at all, as you continue to grow Pineapple Consulting Firm?

8. Looking ahead, where do you see the biggest opportunities in data analytics for small businesses over the next few years?

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Know more about Jack Tompkins

Website Link: https://www.pineapplecf.com/

Connect with Jack Tompkins on LinkedIn

LinkedIn link: https://www.linkedin.com/in/jack-tompkins/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Cyril sits at an interesting intersection: enterprise-grade digital transformation experience and hands-on startup execution. He’s led large-scale transformation work across global brands, and now focuses on getting MVPs shipped quickly, without the usual “feature bloat” and months of guessing. At Growth Debunked, his approach is simple and disciplined: Idea → MVP → Funnel → Customers → Growth.

The key point for consulting firm owners is the ordering. Cyril doesn’t treat marketing as a “later” problem, the funnel and acquisition system are part of the build, not a separate project after launch. We’ll talk about what actually changes when AI compresses product work (and how consultants can adapt), how to validate scope in days instead of quarters, and what a “traction guarantee” implies operationally: systems, onboarding, retention, and execution cadence.

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Proposed Interview Questions:

1. What got you into digital transformation and product in the first place, and what pulled you toward startup-style execution?

2. Today, what’s the core problem you solve for founders, in one sentence? Why do you care so much about it?

3. Who are your ideal clients right now (industry, stage, profile), and who’s usually the real decision-maker?

4. When Growth Debunked is winning, where do leads actually come from? What’s worked best that a consulting firm owner can copy? Current Aquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What do you think about podcasts as a marketing tool for the consulting/coaching space, and what makes them work or fail?

5. A lot of consulting and product work has long cycles and lots of “almost yes.” How do you typically bring it home? What do you say or show to create confidence?

6. You talk about guaranteeing outcomes. Concretely, how do you retain clients and keep them coming back, what do you do to build long-term relationships instead of one-off builds?

7. Where do you find yourself most stuck right now as a product partner and funnel strategist. whether it’s positioning, delivery capacity, client acquisition, or something else (if at all)?

8. The era of non-technical PM is changing fast. Where do you see the biggest opportunities in AI + product launches over the next few years?

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Know more about Cyril Coste

Website Link: https://www.growthdebunked.com/

Connect with Cyril Coste on LinkedIn

LinkedIn link: https://www.linkedin.com/in/cyrilcoste/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Leyla’s work sits at the intersection of performance and humanity: how culture shows up in daily interactions, how psychological safety gets built (or broken), and why inclusion is inseparable from mental health. She’s led large-scale equality, diversity and inclusion strategy in complex institutions, then took that experience into her own business, helping leaders turn “good intentions” into consistent workplace habits. For consulting firm owners, this is practical. If you’re selling expertise, your team’s ability to collaborate, communicate across differences, and handle pressure is part of your delivery engine. Leyla brings a clear framework for strengthening that engine, through cultural communication, management capability, and wellbeing literacy, without making it vague or performative.

We’ll talk about what clients actually buy in this space, how Leyla positions and sells sensitive topics in the corporate world, and what it takes to create lasting culture change that improves retention, trust, and results.

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Proposed Interview Questions:

1. What led you into building Diverse Minds UK, and how did your early experience in large institutions shape the kind of practice you wanted to create?

2. What is the core problem organisations come to you with today, and why do you think it keeps showing up despite all the talk about wellbeing and inclusion?

3. Who are your ideal clients now, and inside those organisations, who usually becomes the real sponsor of the work?

4. How do organisations typically discover you, and what has worked best for you in positioning sensitive topics like mental health and culture as serious business priorities? Current Aquisition Channels: Referral, Podcast (hosting), Speaking engagements Sub Question:You run an award-winning podcast, how do you see podcasts as a marketing tool for consultants in the leadership, wellbeing, or DEI space?

5. When a potential client is interested but cautious, what helps you move from conversation to commitment, especially with longer sales cycles?

6. Once a client starts working with you, how do you build trust over time and make sure they keep coming back rather than treating this as a one-off initiative?

7. Where do you find yourself most stuck right now (if at all), whether that’s growth, positioning, or deciding what to say no to?

8. Looking ahead, where do you see the biggest opportunities in building mentally healthy, equitable workplaces over the next few years?

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Know more about Leyla Okhai

Website Link: https://diverseminds.co.uk/

Connect with Leyla Okhai on LinkedIn

LinkedIn link: https://www.linkedin.com/in/leyla-okhai-diversemindsuk/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Ellie Shefi operates at the intersection of strategy, leadership, and authority. As the founder of Made to Change the World™, she advises organizations, governments, universities, and entrepreneurs on how to streamline operations, develop modern leaders, and build cultures that actually perform, not just look good on paper. In parallel, Ellie has built a powerful consulting and publishing ecosystem that helps experts turn their knowledge into best-selling books that drive credibility, visibility, and revenue. Her work demystifies thought leadership as a growth lever, showing consultants how to move from “experienced” to “recognized authority” in their market.

In this episode, we explore how Ellie built a multi-dimensional consulting practice, how she uses books and platforms to create leverage, and what consulting firm owners can learn about positioning, culture, and long-term impact.

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Proposed Interview Structure:

1. What originally pulled you into consulting and advisory work, and how did your background in law shape that path?

2. At the core of your work, what problem are you most focused on solving today, and why solving them matters so much to you personally?

3. Who are your ideal clients now, and who inside those organizations typically makes the decision to bring you in?

4. You’ve built strong visibility across multiple platforms, what has worked best for attracting the right clients? Current Aquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What’s your perspective on podcasts as a marketing and authority-building tool for consultants and coaches?

5. With complex services and long decision cycles, how do you typically move from interest to commitment?

6. Once a client is engaged, how do you personally ensure strong results, repeat work, and long-term advisory relationships?

7. Where do you find yourself most stuck right now as a consultant (if at all), whether in scaling, focus, or creating leverage across everything you’re building?

8. Looking ahead, where do you see the biggest opportunities in your work over the next few years?

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Know more about Ellie Shefi

Website Link: https://www.ellieshefi.com/

Connect with Ellie Shefi on LinkedIn

LinkedIn link: https://www.linkedin.com/in/ellie-shefi/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Diana Morales has spent more than two decades inside the biotech and life sciences ecosystem, building and leading commercial organizations in some of the most complex and regulated markets.

Today, as Founder and CEO of DM Biotech Consulting, she advises biotech startups, clinical-stage companies, and investors on how to design commercial strategies that actually scale. Before launching her firm, Diana held senior leadership roles at companies like Thermo Fisher Scientific, GE Healthcare, Invetech, MassBiologics, and OrganaBio. Across these roles, she consistently built go-to-market strategies, closed high-value deals, and created sales organizations capable of supporting long-term growth.

In this conversation, we’ll unpack how consultants can position themselves as trusted advisors in technical industries, how commercial strategy evolves as companies move from early-stage to scale, and what it really takes to build durable client relationships in high-stakes environments like biotech.

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Proposed Interview Structure:

1. What originally pulled you into consulting and advisory work after such a long career inside biotech organizations?

2. What core problem are you helping biotech founders and leadership teams solve today, and why does that problem matter so much to you?

3. Who are your ideal clients right now, and who typically makes the final decision to bring you in?

4. How do clients usually find DM Biotech Consulting, and what’s worked best for you to attract the right opportunities? Current Aquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: And what’s your perspective on podcasting as a marketing tool in the consulting and biotech space?

5. Sales cycles in biotech are long and complex. How do you usually move from early conversations to signed engagements?

6. Once a client starts working with you, how do you make sure they keep coming back, and how do you intentionally build long-term, trusted relationships rather than one-off projects?

7. Where do you find yourself most stuck right now as a consulting business owner, if at all, whether that’s growth, focus, or something else?

8. Looking ahead, where do you see the biggest opportunities for your work in biotech and life sciences over the next few years?

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Know more about Diana Morales

Website Link: https://www.thedmconsulting.com/

Email: info@thedmconsulting.com

Connect with Diana Morales

LinkedIn link: https://www.linkedin.com/in/diana-morales-consulting/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Operational resilience isn’t just a financial services topic anymore. It’s a board-level business requirement, especially when outsourcing, data, and third parties are involved. Lindsey Domingo has spent three decades advising organisations on governance, risk, and compliance, and today he helps clients build resilience programs that hold up under scrutiny, not just on paper.

We’ll talk about what leaders usually get wrong when they treat compliance as documentation instead of a capability. Lindsey will share how he approaches data protection, regulatory compliance, organisational resilience, and third-party assurance as one connected system, and how consulting firm owners can package this into a clear, valuable engagement. If you sell advisory work, this conversation is about positioning: how to sell risk and resilience outcomes without fearmongering, how to shorten sales cycles in regulated environments, and how to build trust when the stakes are high.

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Proposed Interview Structure:

1. What originally pulled you into governance, risk, and compliance work, and what kept you in it for 30+ years?

2. At Xcina, what specific problems do you help your clients to solve, and which ones are the most commercially meaningful for your consulting work?

3. Who are your ideal clients today, and inside those organisations, who actually drives the buying decision for GRC and resilience work?

4. How do clients typically find you and Xcina, and what’s worked best for building credibility in a trust-driven, regulated market? Current Aquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach, Own network Sub Question: What’s your view on podcasting as a marketing tool in the risk and compliance space, useful signal, or mostly noise?

5. These engagements often involve long cycles and multiple stakeholders. How do you personally move deals from early conversations to a clear ‘yes’?

6. Once a client starts working with you, how do you structure delivery and communication to build trust, retain them, and turn projects into long-term relationships?

7. Where do you find yourself most stuck right now, whether that’s growth, positioning, delivery, or something else (if at all)?

8. Looking ahead, where do you see the biggest opportunities for your work, And how do you aim to benefit from them?

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Know more about Lindsey Domingo

Website Link: https://xcinaconsulting.com/

Website Linkedin: https://www.linkedin.com/company/xcinaconsulting/

Connect with Lindsey Domingo

LinkedIn link: https://www.linkedin.com/in/lindseydomingo/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Summer leads Craig Group, a woman-owned strategic growth consultancy built around a simple principle: PortCos scale faster when revenue strategy is measurable, not theoretical. Her frameworks, Catalyst™, Ignite™, and Conduit™, bring structure and forecasting discipline to environments where accuracy matters to valuation.

She’s earned trust inside the PE ecosystem by working like a partner, not an agency. Summer embeds with portfolio teams, brings clarity to GTM risk, and helps CEOs align strategy with the outcomes investors care about most. Consultants can learn a lot from how she positions her expertise to a demanding market. What sets Summer apart is her combination of analytical rigor and lived intensity, the same mindset that pushed her up Kilimanjaro, Rainier, and Whitney shows up in how she builds systems, manages stakeholders, and drives commercial outcomes. Her experience is a blueprint for consultants looking to make their services indispensable.

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Proposed Interview Structure:

1. What originally pulled you into the world of growth consulting, and how did Craig Group come to life?

2. You work closely with PE firms, what core revenue problems do you see repeatedly in PortCos, and why do they matter so much during the hold period?

3. Who is the ideal client for Craig Group today? And within PE, who are the actual decision makers you collaborate with most?

4. Your content resonates strongly in the PE ecosystem. What’s been the most effective way for you to attract and educate buyers who think in terms of valuation and revenue risk?

5. When a PE firm or PortCo reaches out, what does a typical sales cycle look like for you, from the first conversation to alignment, diligence, and finally a signed engagement?

6. Once you’re working with a portfolio company, how do you keep clients coming back? What do you do to ensure long-term relationships and deliver the kind of results that earn recurring work?

7. As a consultant yourself, where do you find yourself stuck right now (if at all)? whether in scaling, hiring, productizing, or managing demand?

8. Looking ahead as a consultant serving PE firms, where do you see the biggest opportunities for someone with your expertise over the next few years?

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Know more about Summer Craig

Website Link: https://www.craiggroup.io/

Connect with Summer Craig on LinkedIn

LinkedIn link: https://www.linkedin.com/in/craigsummer/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Elizabeth works with organizations to untangle the human dynamics that often sit beneath performance issues: conflicting communication styles, mismatched expectations, and unclear motivation drivers. At Garth Rose Consulting Group, she uses talent analytics to help leaders make better decisions about hiring, promotions, and team structure, giving clarity to what is often the most ambiguous part of running a firm: people. Her 25+ years as a mediator give her an edge in identifying patterns quickly and helping teams reset unproductive dynamics.

Whether within a consulting firm or on the client side, she helps leaders build healthier communication habits and create conditions where collaboration can happen without friction. For consulting firm owners, Elizabeth offers a grounded approach to team health that ties directly to delivery quality, client satisfaction, and internal cohesion.

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Proposed Interview Structure:

1. What originally led you into mediation, and how did that eventually evolve into leadership and executive coaching?

2. When you step into an organization, what people-related problem do you find yourself solving most often, and why does it matter so much to you?

3. Who are the clients you typically work with today, and within those organizations, who usually brings you in?

4. How do new clients typically find you, and what has consistently worked for you in attracting the right kind of engagements?

5. Your work requires trust and vulnerability. What does your sales cycle usually look like, and how do you help leaders understand the value early in the process?

6. Once you’re working with a leader or team, how do you build long-term relationships and ensure clients continue coming back to you over the years?

7. As a consultant and coach, where do you find yourself most stuck right now, if at all?

8. Looking forward, where do you see the biggest opportunities for your work, especially around talent analytics, communication, and team dynamics?

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Know more about Elizabeth Rose

Website Link: https://garthrose.com/index.html

Connect with Elizabeth Rose

LinkedIn link: https://www.linkedin.com/in/elizabethroseesq/

Email: elizabeth@garthrose.com

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Arron leads a multisite ministry in Colorado while also coaching executives, entrepreneurs, and high-capacity leaders through Novus Global’s Meta-Performance framework. His career spans more than twenty years of guiding people to unlock what he calls “the version of themselves they didn’t think was possible.” He’s written eight books, built several businesses, and developed leaders across the U.S., Kenya, and global online communities. His coaching work stands out for its combination of deep personal insight and practical, measurable transformation.

For consulting leaders, Arron offers a grounded look at what it means to lead with intention, maintain long-term influence, and create healthier relationships, with clients, teams, and yourself.

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Proposed Interview Structure:

1. What originally pulled you into coaching and leadership development alongside your work as a pastor?

2. You’ve coached thousands of leaders and couples, what core problems do you consistently see, and why do they matter so much to you?

3. Who are your ideal clients today at Novus Global, and what types of leaders tend to benefit most from Meta-Performance coaching?

4. You’ve built influence as a pastor, author, and speaker, what’s been most effective in helping new coaching clients find you?

5. When someone is curious about coaching but not fully committed, how do you usually guide them from interest to a genuine “yes”, without pushing or performing?

6. Once someone becomes a client, how do you make sure they stay, keep coming back, and continue seeing long-term transformation in the relationship?

7. Where do you find yourself most stuck right now in your coaching practice (if at all)?

8. Looking ahead, where do you see the biggest opportunities for your coaching work and for the leaders you serve over the next few years?

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Know more about Arron Chambers

Website Link: https://www.arronchambers.com/

Connect with Arron Chambers

LinkedIn: https://www.linkedin.com/in/arron-chambers-96698369/

Instagram: https://www.instagram.com/arronchambers/?hl=en

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

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Linda C. Coughlin is the Founder and President of Great Circle Associates, where she advises and coaches senior executives operating in complex, high-stakes environments. Her work focuses on moments of inflection, when leaders must rethink strategy, reposition themselves, and lead change that goes beyond incremental improvement.

With deep experience as both an operating executive and board director, Linda has led and advised on mergers, acquisitions, IPOs, restructurings, market entries, and large-scale organizational change across industries including financial services, healthcare, technology, energy, and professional services. Her perspective combines strategic rigor with a strong understanding of human and organizational dynamics. In this episode, we discuss what consulting firm owners can learn from working at the top of organizations: how leaders make decisions under pressure, what really drives alignment at the executive and board level, and how consultants can position themselves as trusted advisors during moments that define careers and companies.

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Proposed Interview Structure:

1. What originally drew you into leadership advisory and executive coaching, and how did Great Circle Associates take shape from that?

2. What is the core problems your clients come to you with at inflection points, and why does solving them matter so much to you personally?

3. Who are the leaders and organizations you work with most today, and who is typically the decision-maker that brings you in?

4. How do clients usually find you, and what has worked best over the years to build trust and credibility at the C-suite and board level? Current Aquisition Channels: LinkedIn Sub Question: What’s your view on podcasts as a marketing and credibility-building tool in the coaching and consulting space?

5. When stakes are high and multiple stakeholders are involved, how do you typically move from initial conversation to a clear “yes”?

6. Once you’re working with a client, how do you build long-term relationships and ensure they continue to come back to you at future inflection points?

7. Where do you find yourself most stuck right now in your own advisory work, if at all?

8. Looking ahead, how do you see your advisory work evolving over the next few years, and what capabilities do you think you will need to stay relevant at the top of organizations?

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Know more about Linda C. Coughlin

Website Link: https://greatcircleassociates.com/