1. Kelvin Introduction (To be re-recorded)
2. From illustration, comics, music and film to branding 06:18
3. Growing up between Malaysia and West Auckland 03:10
4. Music communities and creative collaboration 09:30
5. Entering beverage branding via 42 Below Vodka 10:44
6. Music industry disruption and career change 12:26
7. Building 42 Below with limited budgets and bold marketing 18:58
8. Adding value through design and brand meaning 21:43
9. Brand as reputation, perception and trust 24:52
10. Branding across consumer, B2B and technology sectors 32:48
11. Branding as a growth asset 44:07
12. The origins of Boring Oat Milk 51:05
13. Repositioning The Apple Press into Picky Juices 57:41
14. Ownership changes and alignment at Day Month Year 01:02:45
15. Kelvin Soh Self-Promotion, Reputation, and Founder Visibility 1:18:37
16. The story behind the Day Month Year name 01:27:11 (move this to earlier in podcast)
17. Strategy development with clients & strategic framework 1:35:30
18. AI’s impact on creativity, jobs & agency culture 01:46:27(Kelvin reframed his response)
19. Final Advice - Build Belonging & Brand on a hand 1:55:07
20. Outro to be recorded

Paul Spain explores the complex world of digital identity in New Zealand with tech leader James Bergin. In this insightful episode, they dive into how digital identity is evolving, the challenges of balancing convenience, privacy, and security, and what the future may hold for Kiwis. From self-sovereign identity to government-driven digital wallets, discover the trade-offs, innovations, and opportunities shaping how we prove who we are in an increasingly digital world. Whether you’re tech-savvy or new to the topic, this conversation offers fresh perspectives, practical examples, and thought-provoking commentary on an issue impacting every New Zealander.

• 5:26 Removed figures
• 10:13 Removed figures and regional details
• 24:23 Removed $600m figure