Podcast Rescue

Niching Down? I Finally Found a Use for ChatGPT!

Cliff Duvernois — Mon, 03 Apr 2023 03:00:00 -0400

Lots of updates in this episode. And some things to think about for sure. In this episode, I share a bit of a personal update. I'm also going to dive into how to Niche down and when you have niched down enough. Finally, I reveal how I'm using ChatGPT to help my podcast! I'm quite excited about that!

Links Mentioned in the Episode:

To see an example of ChatGPT helping with my podcast: https://totalmichigan.com

Make Your Interviews Better!

Cliff Duvernois — Mon, 20 Mar 2023 03:00:00 -0400

For many podcast hosts, interviews are the backbone of what it is that we do. We have interviews, create awesome content and push it out there. So how can we get better? How can we perfect this craft and tell even better stories?

In this episode I share:

The different types of interviewing styles
How my interview style almost cost me my podcast
Creating an Interview Framework

Tired of struggling with your podcast? Book your session at https://podcastingwithcliff.com

What Does the Future Hold For You? And For Me?

Cliff Duvernois — Mon, 06 Mar 2023 03:00:00 -0400

A lot of things are happening! And that's all by design. It shows no signs of slowing down.

Change is coming. In this episode, I share a bit about what is going on, how I'm responding to it, and what you can expect going forward.

It's still not too late to sign up for a podcasting coaching session.

Should You do YouTube Video With Your Podcast?

Cliff Duvernois — Mon, 27 Feb 2023 03:00:00 -0400

YouTube has plunged head first into the podcast space. They are constantly making improvements to it. They've hired some pretty big hitters in the podcast space. But should you use this as another channel to get your message out there?

In this episode I talk about:

Google and YouTube's track record for changes
Where YouTube Video Falls Short
When You Should Consider Video on YouTube

Tired of struggling with your podcast? Visit https://podcastingwithcliff.com

How ChatGPT Can Help With Your Podcast

Cliff Duvernois — Mon, 20 Feb 2023 03:00:00 -0400

I interviewed ChatGPT! And yes, I did find some great ways that it can help the entrepreneur with a podcast. It is a tool. And tools can be used to destroy or to create. So with anything, use the tool like it was meant to be used.

In this episode, I share

How I used ChatGPT to come up with some great ideas
The limits to what ChatGPT can do
And how you can use ChatGPT to write better scripts

If you're tired of struggling with your podcast, schedule your session today at https://podcastingwithcliff.com Let's get your podcast aligned with your business!

Is ChatGPT going to make my podcast obsolete?

Cliff Duvernois — Mon, 13 Feb 2023 03:00:00 -0400

ChatGPT is everywhere! I, for one, welcome our new overlord. Just kidding. ChatGPT is a tool. And you can use a tool to destroy. Or to create.

In this episode, I cover:

What ChatGPT is?
What ChatGPT can do?
Why it won't replace you (spoiler alert!)

Links:

Use ChatGPT for yourself here: https://openai.com/blog/chatgpt/

If you want to fast-track your podcast results, head over to https://podcastingwithcliff.com and register for a session today!

My Apologies To You! And What I'm Going to Do About It

Cliff Duvernois — Mon, 06 Feb 2023 03:00:00 -0400

Last week, I missed an episode. That's rather embarrassing coming from a podcast coach who screams about the importance of consistency. But with anything, there's a valuable lesson here to be learned.

In this episode, I'll share:

What happened
What I learned from it
How I'm fixing it going forward

Links:

** Podcast Note** I was going to post the link here to my content schedule. I realized that it's way too early in the process. It would only serve to confuse others. So I'm going to create a more formalized version to include here.

How Coaching Can Impact Your Life

Cliff Duvernois — Mon, 23 Jan 2023 03:00:00 -0400

I was asked recently "How many coaches do you have?" Then the follow-up question, "Why?" For years I had this whole "I'll figure it out for myself" mentality. And guess what? I didn't. I hire a coach and suddenly my world changes. In this episode, I outline my journey of what it took for me to finally hire a coach and how it has impacted me.

How to Build Credibility WIth Your Podcast

Cliff Duvernois — Mon, 16 Jan 2023 03:00:00 -0400

Credibility. It is one of the defining traits of the online world that determine if people will want to do business with you. Just because you have a podcast doesn't mean you automatically are an expert or a thought leader. In this episode, I share a simple framework you can use to ensure you are building credibility with your audience.

If you're tired of struggling with your podcast, book a coaching session at https://podcastingwithcliff.com

My 2023 Marketing Strategy

Cliff Duvernois — Mon, 09 Jan 2023 03:00:00 -0400

Everybody is pedaling a "Get More Leads!" program to start 2023. But what really works? In this episode, I outline my plan for marketing in 2023. I break it up into two essential parts: things I can control and things I can't control. How am I leveraging both to really grow my business in 2023? And how is this going to help my clients going forward?

Tired of struggling with your podcast? Get a podcast coaching session today at https://podcastingwithcliff.com/

How to Create a Killer Business Plan for 2023

Cliff Duvernois — Mon, 02 Jan 2023 03:00:00 -0400

2023 is here! And I'm beyond excited for it! So what is your plan for 2023? What is your business plan for 2023? In this episode, I share how I came up with my plan for 2023. I also talk about how I can become the person who makes my plan for 2023 a reality. It's been an awesome journey and it's only going to get better.

This is Part 1 of 2. In Part 2, I'll share what my overarching marketing strategy is for 2023.

Grow a Podcast Around Whiskey?

Cliff Duvernois — Mon, 26 Dec 2022 03:00:00 -0400

Cheers! In this episode, I share some discussions I recently had with someone around the topic of Whiskey and helping to build their business. Is there a danger about niching down too far? Is this too much?

In this episode I talk about:

Understanding your ideal customer avatar
Making the podcast bigger than yourself
How to build out a podcast that your ideal client wants to listen to

Christmas Episode 4! The Turning Point

Cliff Duvernois — Fri, 23 Dec 2022 03:00:00 -0400

Welcome to Episode 4 of the Christmas series! In this episode, I share what has been going through my mind these past few months. How this has turned my reality around. And created a beautiful 2023 that I am beyond excited to begin.

To schedule your coaching call: https://podcastingwithcliff.com

Tired of grinding 60 hours a week?

Cliff Duvernois — Mon, 19 Dec 2022 03:00:00 -0400

Are you grinding 60 hours a week yet still feel like you're not getting anything done? This has happened to me more times than I can shake a stick at. And I find this happening with my clients as well. In this episode, I share with you a simple but powerful strategy to make sure that the most important activities for your business are getting done.

In this episode, I share:

What causes this burn out
How we can prioritize our to-do list
How we can create more opportunities for ourselves

🎄- A Christmas Story Part 3: The Big Test

Cliff Duvernois — Fri, 16 Dec 2022 03:00:00 -0400

This is Part 3 of my Christmas Miracle story. In this episode, Terry reminds me of the power of dreams. And the importance in evangelizing them to other people. While some people may hold you back, others will help you to achieve your dream.

Book: The Dream Giver

A Simple Tactic to Grow Your Audience (And Why People Don't Do it)

Cliff Duvernois — Mon, 12 Dec 2022 03:00:00 -0400

In this episode, I share a bit about a coaching session I had with a client. During our conversation, we talked about one simple strategy she could use to grow her audience. I also share a story about how AirBnB did simple tricks to start a snowball which lead to them becoming a $32B company.

In this episode, we cover:

Why is having an audience important?
Why being able to "scale" is not the solution to every problem
An effective way to grow your audience.

Links from this episode:

The niche that you're ignoring

🎄- A Christmas Story Part 2: Believing the Lie

Cliff Duvernois — Fri, 09 Dec 2022 03:00:00 -0400

This is part 2 of my Christmas series. Byron Katie writes, "It's easier for us to believe a lie than it is the truth." And I have lived that statement too many times in my life. In this episode I share

The "behind the scenes" turmoil of my side project podcast
How one conversation changed my life
What I did to finally accept the truth and reject the lie

To learn more about the people I spoke about:

Brooke Castillo's "Life Coach School Podcast"

Byron Katie "At Home" Podcast

Don't make this common mistake that most new podcasters make!

Cliff Duvernois — Mon, 05 Dec 2022 03:00:00 -0400

In this short series, I'll be sharing some powerful lessons I recently reminded myself about when dealing with a new coaching client. This client had spent thousands of dollars on top of the line equipment for his podcast and YouTube channel ... that he hadn't even started.

In this episode, I talk about:

Why podcasters fall victim to the Guru's Advice
Why they don't care about your success
How to keep thousands of dollars in your pocket

If you're sick and tired of your podcast not doing anything for your business, sign up for a session at https://podcastingwithcliff.com.

🎄- A Christmas Story Part 1: The Vision

Cliff Duvernois — Sat, 03 Dec 2022 03:00:00 -0400

Welcome to Part 1 of a short Christmas series that I am producing. In this episode, I share a bit more about my back story. And how getting cancer gave me a gift beyond anything I could imagine.

In this episode, I share:

A side project I have been working on
What a cancer diagnosis meant to me
And how a dream started with one simple spark

Good Coach versus Bad Coach: Which do you have?

Cliff Duvernois — Mon, 28 Nov 2022 03:00:00 -0400

There are more business coaches out there than there are businesses. With no certification or real criteria required, how do we know if we have a good coach? In this episode, I share some experiences I had with a coach in high school and what I learned from that.

In this episode, we talk about

Signs of a good coach
How to judge if a framework actually gets results
How to know when it's time to walk away

To schedule your one-on-one podcasting session, go to https://podcastingwithcliff.com

The Season of Gratitude - What are your grateful for?

Cliff Duvernois — Mon, 21 Nov 2022 03:00:00 -0400

What are you grateful for? This is the season of giving thanks. In the US, we celebrate this with Thanksgiving. I still don't understand why we eat turkey. But so be it. In this episode, I share 3 things that I am grateful for this season and why they mean so much to me.

If you want to share what you're grateful for, you can email me at cliff at podcastingwithcliff.com

The Niching That You're Ignoring For Your Podcast

Cliff Duvernois — Mon, 14 Nov 2022 03:00:00 -0400

If you really want to grow, niche down. But what is one overlooked aspect of niching down that people don't consider? And how can we leverage this? Believe it or nuts, niching down opens so many doors. While some people freak out about niching down, it actually can be the ticket to really grow your business and your podcast quickly.

In this episode, we cover:

What the missing element is to your niching down
How this can help you to sharpen your message and get clients easier
Use this method to get speaking engagements and another revenue stream

Show Notes:

One overlooked aspect of "Niching Down" is geography.

We are wired to think that we can get millions of customers online. That our audience will grow to 100,000 if we just keep pumping out podcast episode after episode. History has proven time and again that this just isn't happening. The days of "Build it and they will come" are long since over.

How can we start to grow our podcast? How can we make our podcast relevant?

That is all about geography.

While it may be true that you can help every woman, every where on every continent ... most entrepreneurs do not have the financial war chest to be able to reach every woman, everywhere on every continent. Coca Cola does. They have billions to spend.

Do you have billions to spend?

There's an old adage that comes to mind. And a question to ask of you.

Would you rather be a small fish in a huge pond? Or big a big fish in a small pond?

The chances of you reaching 1,000 loyal fans is much higher in your geographic region than it is to keep casting your net on the billions of people on the internet every single day.

Now is to say that you don't serve someone outside your geographic region?

Absolutely not! If you're podcast focuses on Long Beach, California ... you never know if someone from Myrtle Beach, North Carolina will love your podcast because they have family in Long Beach. They love to visit Long Beach. They have a blast every single time they go!

Again, when you niche down you can further explore those issues that are plaguing your ideal customer avatar.

Because your avatar might care (a lot!) about the local events that are happening. Local political issues. Or re-zoning. Or the new restaurant that opened up.

Gary Vaynerchuk said this back in 2015. That's the first time I heard it. He said, "You need to be the digital mayor of your town." He didn't say of your continent. Or of the world. He said "Of your town."

Because I'll be you dollars to donuts that your ICA is located within your geographical area.

And once you accept this, why not start seeking out speaking opportunities? Join the local chamber. Start networking with the strong local presence.

Use your podcast to start building strategic connections.

How to Prepare Your Business and Podcast For The Recession

Cliff Duvernois — Mon, 07 Nov 2022 03:00:00 -0400

The recession is here. So how can you prepare your business? How can you prepare your podcast? Believe it or nuts, there's tremendous opportunity during a recession if you have the right mindset and a business that delivers on the promise. But a great asset in your business is your podcast that can become a second revenue stream.

In this episode we'll talk about:

What people think about during a recession
How people act during a recession
What to consider with your podcast

Show Notes:

"Winter is coming". Have you ever watched Game of Thrones? My entrepreneur friends all the same the same thing when I talk about the recession.

"Winter is coming"

And this is true. You have times when the economy is booming, everyone is spending money like crazy.

These people come out with outlandish programs like "Make $1M in a weekend!"

And people spend $300 or $500 on the program.

But winter is coming.

These people aren't going to be so quick to spend money on outlandish programs that make ridiculous promises.

So what can we do to prepare ourselves for winter?

Because 2/3 of businesses are going to collapse. It's just a given. No one will believe their promises. Plus they never had a real business to begin with. Because their entire model is based on promises they can't deliver on.

So first off: we need to recognize that when these business go under, there will be orphan customers out there. These are people who have money, are willing to spend it, but lost their business because they folded.

So this presents us with an opportunity.

With winter coming, will you be scared? Or will you step into your role as a leader and lead these people?

Now you can't make outlandish promises. No one will believe you.

I see other podcast coaches out there, promising that they can get you 5 and 6 figure clients.

They will disappear before long. Because most of us don't even have a product that is 5 or 6 figures. They are just saying that to try and get you spend money on a program that doesn't deliver on the promises.

But here's a few things to consider.

Your podcast has value.

So what can you do with your podcast to generate an extra $500 or $1000 a month? Would that help you pay your bills? Keep the lights on?

Take your podcaster hat off and put your entrepreneur hat on.

How to Make It Easy For People to Find You

Cliff Duvernois — Mon, 31 Oct 2022 03:00:00 -0400

Your customer is looking for you. Are you making it easy for them to find you? Welcome to SEO. Fortunately to get started with Search engine optimization for your podcast does not require advanced degrees or high ticket certifications. There are some basics you can do that can help your podcast pop up when your customers look for you.

In this episode, we cover:

How customers are looking for you
How to create content your customers are looking for
What terms you should focus on

Links mentioned in this episode:

Podcast Statistics and Data [August 2022] - These are the latest stats around podcasting. My original question was "Podcast Subscriber Habits". What this revealed is that people listen to, on average, 6 podcasts. This is very telling.

Show Notes:

Podcasters should be using SEO when they not only create content but optimize it. With 30% of podcast listeners using search engines to find podcasts to listen to, this is a perfecta we can't ignore. Only 17% use social media.

The key point: use the same questions or search terms that your ideal customer avatar is using.

This is how you grow your audience.

It is not about guessing. It is using Google to find the questions, the vocabulary people are using when looking for your solution.

From there, it comes down to creating content that answers those questions.

SEO is a long game. There's no way to rank #1 for keywords within a week or two. But it is a process. One that promises to pay off in spades if you continually work at it.

How to Use the Right Lead Magnets to Get Customers

Cliff Duvernois — Mon, 24 Oct 2022 03:00:00 -0400

Every business operating online needs a lead magnet. This is undoubtedly one of the most valuable pieces of collateral a business can have. It's critical in order to grow the most valuable asset a business can have ... and that is an email list. The most powerful lead magnet can quickly build a list that not even huge competitors can compete with.

In this episode we cover:

The Journey from Listener to Customer
How the wrong lead magnet does nothing but waste time
How to create the right lead magnet

Schedule your one-on-one coaching session at https://podcastingwithcliff.com

When You Should Not Follow Your Coach's Advice

Cliff Duvernois — Mon, 17 Oct 2022 03:00:00 -0400

In the last episode, I talked about how you should follow your coach's advice. Well, in this episode, I'm going to share when you shouldn't. I believe highly in coaches and how they can fast track your results.

In this episode, I share

How to recognize if your coaches advice goes against your best interest
When you should stop following your coaches advice

Tired of struggling with your podcast? Schedule your session at https://podcastingwithcliff.com

Want to fast track your results? Be Coachable!

Cliff Duvernois — Mon, 10 Oct 2022 03:00:00 -0400

If you want to fast-track your results, hire a coach! But before you do that, are you even coachable? There was a time where I was not coachable and I was hurting because of it. In this episode, we talk about (1) the ramifications of not being coachable and (2) what you can do to make yourself ready to be coached.

Struggling with your podcast? Stop struggling and schedule a session at https://podcastingwithcliff.com

How to Build Trust with Your Podcast

Cliff Duvernois — Mon, 03 Oct 2022 03:00:00 -0400

In this episode, I share a recent conversation I had around how to build trust through your podcast. I discovered that he is not being consistent with his publishing schedule. In this episode, we cover:

Why people who find your podcast don't subscribe
What impact does an erratic schedule have on building trust
How to easily establish trust for your podcast.

The Big Idea: trust is easy to build with a podcast if you show up consistently.

If you're struggling with your podcast, schedule your session at https://podcastingwithcliff.com

Show Notes:

During my group coaching session, one person asked about growing his podcast. I asked him, "How often do you publish episodes?" His response was "It depends. Every 2 to 3 weeks."

When I pushed him on this issue, he said he doesn't believe people care when episodes drop. They check their podcast player app, see a new episode has been downloaded, and then they play it.

Is he right?

That may be for people who are already subscribed ...

But what about people who have not yet subscribed?

Buzzsprout reported on some data in August 2022. People on average subscribe to 6 podcasts. That's it.

So the question becomes: how can we make sure that our podcast is one of those that people subscribe to?

When I take a look at my subscribing habits, I always look for consistency. Is this person producing content on a regular basis? I personally do not want to invest my time into a podcast and a person who sporadically shows up. If their episodes are week, that's my expectation. If it's monthly, that's my expectation.

Unless the show is super good. Like Hardcore History. I love that podcast. That's the only podcast that I'll forgive them for not being more consistent.

And it's also personal preference. The other day I gave a group coaching call. I said the start time was 5 p.m. I arrived at 4:50. And at 5 p.m., we started.

People staggered in 5, 10 even 15 minutes late.

I knew they would. But just because they were showing up late does not mean I can show up late. Because I show up for my regulars. I show up for the people who are committed. Whether they are ready or not doesn't matter. I'm ready. I'm producing content. I'm getting it out there.

Links:

The 3 Elements of Trust - The 3 Elements of Trust lists "Consistency" as a key factor in trust.
Podcast Statistics and Data [August 2022] - These are the latest stats around podcasting. My original question was "Podcast Subscriber Habits". What this revealed is that people listen to, on average, 6 podcasts. This is very telling.

The Best Way To Grow Your Audience (and Your Business)

Cliff Duvernois — Mon, 26 Sep 2022 03:00:00 -0400

In this episode, I share a story from one of my podcast consultations. The client believed she had niched down too far. But from what she shared with me, nearly 5 billion people could be her ideal listener avatar.

In this episode:

Why we are afraid of niching down
What happens to your podcast when you don't niche down
How niching down helped my dating life
The power you bring to your business when you niche down
How you can niche down

If you need help niching down to really fine tune your podcast, schedule your session at https://podcastingwithcliff.com

Show Notes:

Understanding your "Who" is the most powerful element in your business. This trumps a clever business plan or marketing tactic. Without a clearly defined who, your business will flounder.

By niching down, by clearly defining out who, we can get clarity around not only our business but also our marketing. The more we niche down, the more we can grow. Whether that's for our podcast or for our business.

Now just because we are niching down does not mean we are excluding anyone. Your message can resonate with someone who isn't your ideal customer avatar. Any business owner would be crazy to turn down money from someone who is not their ideal customer avatar.

If people want your product or service, let them have it.

How to save hours every week from your podcast

Cliff Duvernois — Mon, 19 Sep 2022 03:00:00 -0400

Podcast Production taking too much time? Yep. Been there, done that. Truth be told, it doesn't have to take up that much time. But to make any progress, you have to have a defined process. Once you have that process, then you can really move the ball forward.

In this episode, you will learn:

How I decided to work with a time management expert
How I turned a 12 hour, labor intensive process into a 2 hour joy
What you need to know so you can generate more revenue

To fast-track your podcast production results, visit https://podcastingwithcliff.com and schedule a day/time that works for you. You can take advantage of my refined processes and adapt them to fit your needs. Shave months off your learning curve now.

That link: https://podcastingwithcliff.com

Other Podcasts You May Enjoy:

Pat Flynn - Smart Passive Income

Why Your Podcast (Or Your Business) Struggles

Cliff Duvernois — Fri, 16 Sep 2022 03:00:00 -0400

In this episode, we're going to talk about the biggest struggles in your podcast and by extension your business. This is Part 2 of a four-part series, talking about the Podcast Success Framework. In this episode, we'll focus on the business reasons behind your podcast.

You'll learn

Common misconception when it comes to podcasting and marketing
How outdated advice negatively impacted my business
How to define the business reason behind your podcast
Understand where podcasting first into your marketing plan
And the most critical component of your podcast

To schedule a session to take your podcast to the next level, go to https://podcastingwithcliff.com

The Most Important Aspect of Podcast Success

Cliff Duvernois — Tue, 13 Sep 2022 04:45:00 -0400

In this episode, we dive into the most important part of making your podcast a success. Podcast Mindset. Unfortunately, this is often the most overlooked part of making a podcast a success. We are often too quick to adopt the mindset that "If you build it, they will come." Maybe that worked in 2010. But we are in 2020. There are 10x as many podcasts today as there were back then.

Why is mindset so important?

What is the mindset you should be adopting? (Hint: That is up to you!)

How can you use this to your advantage?

If you need help with your podcast, visit https://podcastingwithcliff.com

Your Podcast Success Framework

Cliff Duvernois — Tue, 13 Sep 2022 03:15:00 -0400

In this episode, I talk about a 3-Step Framework that can turn any podcast into a powerful marketing tool. I share where this framework comes from and the results that it is getting not only for me but for my clients.

The three steps in the framework are:

Step 1: The Podcast Mindset

Step 2: The Perfect Business Reason

Step 3: Podcast Production Simplified.

For Podcast Mindset: Mindset is everything. Making sure that you have the right mindset for your business will help you to determine the success of your podcast.

The Perfect Business Reason: Podcast is a powerful marketing tool. But it is not your marketing plan. Understanding how podcasting fits into your marketing funnel is powerful! And can save you a lot of headaches.

Podcast Production Simplified: Spending 6, 8 or even 12 hours on your podcast just is not sustainable. We are taught by podcasters who started podcasts back in 2010 or even 2012. We need to adapt to the changing time to understand that we can produce a quality episode in far less time than the podcast gurus can.

Origins of Podcast Rescue (And What You Can Expect)

Cliff Duvernois — Mon, 12 Sep 2022 03:00:00 -0400

In this episode, I share why I created Podcast Rescue and how I'm using it to help entrepreneurs with a podcast to turn their podcasts around. We'll be discussing three key points: mindset, business strategy, and production tactics.

For more help with your podcast, visit https://podcastingwithcliff.com