So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately.

I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basically flirting with your customers and how to be the best date they’ve ever had.

TOPICS & TANGENTS

— Hunter's long-term client relationship framework: from first date to happily ever after

— Why "women-owned service-based businesses" are not an ideal client

— The trust recession, and why being human is the only antidote

— The competitive karaoke scene in Chicago that I had never heard about

— Consistency as a first impression

— Tattoos, ball sacks, and showing off

— My ninth-grade situationship

— The difference between genuine outreach and checking a box

POINT OF THE STORY

Marketing is like flirting, so stop treating people like leads and start treating them like potential dates — listening, showing up consistently, and actually giving a damn.

Love you, mean it. 🖤

HUNTER LINKS

— Follow Hunter on Instagram, Threads, and Linkedin

— Check out her website

— Subscribe to her YouTube channel

— Subscribe to her newsletter

— Tune into her podcast, The Brand Bite

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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Sara's Swipe File: A Newsletter Storytelling Subscription

You have to post every day.

You have to offer that service.

You have to want six figures.

You have to build the business everyone else is building.

You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-with-a-running-start good (which is what today’s guest does daily to start her work day).

I’m talking with Natascha Myers of Moon and Things Co. — brand strategist, former Nashville recording artist (really!), chronic thrift queen, and the woman with the most interesting vocabulary I have ever encountered in my entire life.

I'm not joking. Pay attention to every single word that comes out of her mouth. She's the type of person who will casually say something so perfectly worded that you have to stop and be like, wait, say that again.

TOPICS & TANGENTS

— How to tell if your brand is pulling you toward someone else's version of success

— The Instagram grid audit Natascha has her clients do

— The word "albeit" and other words you've been mispronouncing with confidence your whole life

— Writing copy that sounds like you actually talk in real life

— Why Natascha reads her client copy out loud 10 times before delivering it

— That wretched Planet Fitness color scheme

— Being the through line in your brand without making it about your favorite color

POINT OF THE STORY

Entrepreneurial wellness isn't about working less. It's just a fancy way of saying: stop building a business you hate living inside. Know what success actually looks like for you, and then have the audacity to build that instead.

Love you, mean it. 🖤

NATASCHA LINKS

— Follow Natascha on Instagram and Threads

— Check out her website

— Join her luxury branding retreat, Atelier

— Subscribe to her newsletter and her Substack

— Grab her free wellbeing notices

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

She's here, let's get into it!

I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around one very specific type of founder: the ones who are exceptional at what they do but whose backend looks like a Pinterest board that caught fire. She's the reason my inbox doesn't give me hives, my launches don't fall apart, and I can actually go on a date without thinking about my Dubsado.

TOPICS & TANGENTS

— What an OBM is (and why it's not the same as a VA or a tech person)

— The pitch that landed Claire the job

— The "big three" framework that will change how you think about delegation

— How to know you're ready to hire an OBM

— The Slack system that keeps my squirrel brain from losing its shit

— Why the ROI of working with an OBM has nothing to do with money

— The sneaker wall, the sour gummy worms, and 75 pairs of Air Jordans in display boxes

— Why I still haven’t updated all my funnels (do as I say, not as I do)

POINT OF THE STORY

You don't have to do everything yourself! When you stop white-knuckling every task and let the right person into your business, you get more done, make more money, and actually have a life (which is the whole point, right?).

Love you, mean it. 🖤

CLAIRE LINKS

— Follow Claire on Instagram and Threads

— Check out her website

— Browse her services

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Squirly Substack Post: 6 questions to ask yourself before you impulse-buy something

Note: Sara mentioned that her episode with The Hot Girl CFO came out before this one, but it hasn’t been released at the time of this episode’s publication. That one’s coming soon!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

She's about to fix your life!

I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as professional procrastinators learn to trust their intuition, use their psychic abilities, and take confident action to make their wildest dreams come true.

She blends neuroscience and spirituality to teach practical magic for real life results — like how to turn boring daily routines into playful rituals and how to use intentionality to turn yourself into a living spell.

TOPICS & TANGENTS

— The Magnetic Habits Bingo method

— How to gentle parent your thought gremlins

— The neuroscience behind why negativity makes habits harder (and what to do about it)

— Gamifying your day: 14 whimsy-coded tips from two very squirrelly people

— Lucky Girl Syndrome, the parking gods, and choosing your identity

POINT OF THE STORY

Your intentions and your choices are the ingredients in the spell you're casting on your life. Stop waiting to feel like your favorite self — start living like her now, and watch your brain catch up.

Love you, mean it. 🖤

ASHLEY LINKS

— Follow Ashley on Instagram and Threads

— Check out her website

— Tune in to her podcast, The Effects of Butterflies

— Get The 2026 Favorite Self Blueprint | Your Spell-casting, Multi-Sensory Vision Boarding Experience

— Download The Free.99 Magnetic Habits Bingo 101 Starter Kit

— Join the waitlist for $200 off my bespoke program, Metamorphosis, when doors open in the spring

— Join Magnetic Habits Bingo 101 Challenge (begins on April 13, 2026) with 20% off! (Code:

SQUIRREL20)

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Sauz

— Past podcast eps: How to Get a Fucking Grip and How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar

— Melissa McCracken (synesthetic artist)

— Spacies pads

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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Sara's Swipe File: A Newsletter Storytelling Subscription

Let that sink in for a second!

I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it.

Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing.

Which, for the record, you're not. We were never taught this stuff, but we're learning it now!

TOPICS & TANGENTS

— Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix

— Alt text vs. image descriptions

— Why putting copy inside an image is a crime against your own website

— The Flodesk layout situation nobody told you about

— Centered text: when it's fine and when it's a problem

— All caps: same deal

— The free browser extension that will audit your whole site for accessibility issues

POINT OF THE STORY

The people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in.

Love you, mean it. 🖤

CHLOE LINKS

— Follow Chloe on Instagram and Threads

— Check out her gorgeous AND accessible website

— Tune in to her podcast Brand Jam

— Grab her free Accessibility Checklist!

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— “Which website builder ranks best in accessibility?” by Squarestylist

OTHER LINKS

— “Which website builder ranks best in accessibility?” by Squarestylist

— Axe Devtools

— Pika

— Web AIM color contrast checker

— Figma - plugin

— Chrome extension

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I also had no idea what human design was.

Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's ever felt like they're working really hard and getting nowhere, or like something is off but they can't quite name it.

She’s spent years pulling charts, taking notes, and gathering data on hundreds of people to help her clients understand themselves in a way that no generic personality quiz ever could.

She's also the reason I now know I'm a 1-3 sacral generator — which honestly explains a lot.

(I’m now desperate to look up Side Character's chart, even though he probably doesn’t care about human design. I care enough for both of us!!!)

TOPICS & TANGENTS

— The five human design types: manifestors, generators, manifesting generators, projectors, and reflectors

— Famous examples for each type (Oprah, Frida Kahlo, Beyoncé, Barack Obama, Sandra Bullock)

— The six profile lines and what they say about how you move through the world

— Me wondering what Queen Latifah’s human design is

— How to start using your human design in business this week

— The walkout song vs. funeral song mix-up that still makes me laugh alone in my car

POINT OF THE STORY

You need to understand how you are wired and then have the audacity to actually operate that way.

Love you, mean it. 🖤

KEOLANI LINKS

— Follow Keolani on Instagram, Threads, and TikTok

— Check out her website

— Get your free advanced Human Design chart

— Save $25 on a 1:1 reading: Legacy Human Design Reading

— Listen to her podcast, Great Measure Podcast

— Keolani’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Broma Bakery

— Sara’s episode on Keolani’s podcast

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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Sara's Swipe File: A Newsletter Storytelling Subscription

That was Part 1.

This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.

TOPICS & TANGENTS

— The $20/day beginner strategy

— Visibility ads vs. lead gen ads vs. retargeting ads

— What ad creative is working RIGHT now

— The "curiosity ad" vs. the "direct ad"

— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps

— How to structure your ad budget

— The full timeline for running lead gen, visibility, and retargeting ads

— The bird phase that apparently hits every woman at 32

POINT OF THE STORY

Your lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.

Love you, mean it. 🖤

ALICE LINKS

— Follow Alice on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Check out her course for meta ads, Flow

— Grab her plug and play funnel toolkit

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.

Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.

TOPICS & TANGENTS

— Why you don't need to test your messaging organically before running ads

— How to target the right audience in Meta Ads Manager

— The $20/day beginner budget breakdown and what to expect from it

— Why is your cost per lead higher for a live workshop than a free download

— The word "tripwire" and why we both hate it

— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad

— Ad formats explained for people who have never opened Ads Manager in their lives

— The "enable flexible media" setting that makes your ads look deranged

— The case for a low-ticket offer between your freebie and your high-ticket thing

— Beverage vessels as a personality trait

POINT OF THE STORY

Start some ads.

Love you, mean it. 🖤

ALICE LINKS

— Follow Alice on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Check out her course for meta ads, Flow

— Grab her plug and play funnel toolkit

— Alice’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— "I'm Cool But My About Page Isn't" workshop

— My newsletter planner

— My newsletter strategy workshop

— Example of a “thank you” page on my website

— Resources to make sure your website and emails convert

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Guess which one is easier to forget!

I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.

Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not.

TOPICS & TANGENTS

— The three things every good theme needs to do

— Why "Lavender Latte" is not a valid copywriting service name

— How one of Kal’s clients turned a festival theme into a fully immersive brand world

— The marketing funnel is dead, and world-building is replacing it

— The most bullshit discourse on Threads right now

— The body snatch test

— Why founders won't click your funnel links, but they will wander around your world

— Kal’s hope that Rebecca Black will one day see his Instagram Stories

POINT OF THE STORY

Social media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to.

Love you, mean it. 🖤

KALYL LINKS

— Follow Kalyl on Instagram and Threads

— Check out his website

— Subscribe to his newsletter

— Check out his offer, Sales Page Revival

— Kalyl’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Ceels Lockley (Kal’s client with the festival brand)

— Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email Club

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I recorded this entire episode without water.

Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no.

And that, my friends, is textbook executive dysfunction.

This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things.

But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too.

TOPICS & TANGENTS

— The six reasons your ADHD brain keeps sabotaging your promises to yourself

— Why a standard hits different than a goal, intention, or promise

— The defense attorney living in your brain (and how to fire her)

— Dopamine, novelty, and why you love starting things but hate continuing them

— Why decision fatigue is quietly killing your follow-through

— The "no gratification without proof" rule

— Why you should only set standards one month at a time

— My full list of February standards

POINT OF THE STORY

Stop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Subscribe to The Squirlie, my newsletter for ADHDers!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

There. I said it!!!

Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it.

Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it.

I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome!

TOPICS & TANGENTS

— The difference between evergreen and live launching

— What the fuck is a funnel

— Why manufactured urgency feels girl boss and what to do instead

— The exact email sequence for selling evergreen offers

— How to tap into desire-driven urgency without being manipulative

— Brand messaging guides can be a waste of money

— Chelsea's $7,000 cat emergency

— Why selling is expression, art, and love

POINT OF THE STORY

Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need.

Love you, mean it. 🖤

CHELSEA LINKS

— Follow Chelsea on Instagram and Threads

— Check out her website

— Tune in to her podcast, The Resonance Effect

— Subscribe to her newsletter

— Chelsea’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Nicole Marguerite Gray’s LinkedIn Freebie Checklist

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on.

So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client.

TOPICS & TANGENTS

— The exact 20-step process from inquiry to launch

— Why I will absolutely never respond to inquiries with an automated email

— The discovery call as more of a vibe check than anything

— My Google Doc wireframes

— Why zero clients have needed a second round of revisions in four years

— Why I’m a hoe for italics

POINT OF THE STORY

When you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Check out my portfolio

— Inquire about my copywriting services

— Subscribe to my copywriters-only newsletter, Open Loop

— The blog post that inspired this episode

— Blog post about website designer recommendations

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard!

Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting fuck-ass pins.

TOPICS & TANGENTS

— More people should be using Pinterest, but a lot of people shouldn't

— Why posting your Instagram reel and linking back to that same reel is pointless

— The hot girl with the fuck-ass boyfriend analogy

— Pinterest is a search engine, not social media (so you don’t have to create new content for it!)

— Board setup 101

— How to write seven pins for one blog post

— Why ugly Pinterest pins often work

— Sarah's Threads drama

POINT OF THE STORY

Pinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time.

Love you, mean it. 🖤

SARAH BURK LINKS

— Follow Sarah on Instagram

— Check out her website

— Check out our Pinterest Blogging workshop

— Check out all of Sarah’s important links

— Read all about the Threads drama we mentioned here

— Sarah’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you.

TOPICS & TANGENTS

— Thongs (nothing is going in my ass crack, thanks)

— Who unsubscribes from my email list or unfollows me

— Having a personal Instagram

— The opinion of anyone whose life I don't want or views I don't respe

— Legal marriage (health insurance and tax benefits aside, what's the point?)

— You’re gonna have to listen for the other 26!

POINT OF THE STORY

You live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any.

The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Sarah Kleist’s To-Done List

— Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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Sara's Swipe File: A Newsletter Storytelling Subscription

Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first.

So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make.

TOPICS & TANGENTS

— Why only children make the best friends (it's a theory, but I stand by it)

— The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates

— Using Partiful to make literally everything feel like an event

— Why you should text people the second you think of them

— Being welcoming to everyone, even if they're technically a stranger

— The art of inviting yourself to things

POINT OF THE STORY

If you want a village, you have to be a villager. Stop waiting for community, and start building it yourself!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

This episode is basically my entire business journey in one hour and 15 minutes.

I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.

Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.

TOPICS & TANGENTS

— 2021: A growth/survival year (international move, divorce, $30K in dental bills)

— How I launched Site Series to pay off my periodontist

— 2023: The year I saw 9 concerts

— My “spending money is an ick” series that took over TikTok

— 2024: Energy shift and quantum leaping into my best year

— How I went from "I have to survive" to "I have everything I want"

— Why 2026 is about doing LESS

— The 6 questions I ask myself before making any purchase

— My golden year goals

POINT OF THE STORY

Sometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— All my Epilogues: 2021, 2022, 2023, 2024

— All my Prologues: 2022, 2023, 2024, 2025

— Past episode: What Even Is A Quantum Leap? with Kaitlyn Kessler

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!

In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track.

TOPICS & TANGENTS

— Back-burner tasks are sapping your energy

— Stop letting your ideas die in your notes app

— Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona

— My 2026 goal of going to all my doctor’s appointments (everybody clap, please!)

— My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays

— Toggle tracking every second of your whole ass life

— Getting a Brick so you stop refreshing Stripe at 10 p.m.

— The Siri reminders ecosystem

— Why you need a to-do wish list

POINT OF THE STORY

If you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Feel Good Productivity by Ali Abdaal

— Get 10% off Brick

— Journal Ecosystem video

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.

In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.

TOPICS & TANGENTS

— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to

— The difference between January and December Capricorns

— Why soft pivoting is intentional evolution, not overnight reinvention

— Auditing your business for joy — not just money or skill

— Why Sara removed copy audits from her offers (even though they sold well)

— Building in public vs. transforming in public

— How to know if you're being practical or just being a baby back bitch

— Can I interest you in a leap of faith?

POINT OF THE STORY

You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MORGAN LINKS

— Follow Morgan on Instagram

— Check out her website

— Grab her freebie, Pivot with Purpose

— Listen to her podcast, Dear Creator

— Morgan’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

This episode is about to save you from yourself.

Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).

TOPICS & TANGENTS

— How Katie is never on social media because she's always Bricked

— Why your business name doesn't need to say everything at once

— Personal brand vs. business name

— Why crowdsourcing name opinions guarantees mediocrity

— Why Chick-fil-A is objectively a bad name but we don't question it

— The church sign that was so confusing Katie couldn't even Google it

— The free association naming exercise

— Service names: when to go clear vs. clever

POINT OF THE STORY

Your name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

KATIE LINKS

— Follow Katie on Instagram and Threads

— Check out her website

— Grab her freebie, Name Drop

— Get her custom GPT, Name-O-Matic

— Subscribe to her newsletter, dot. dot. dot.

— Browse her naming services

— Blog post: Deciding on your Naming Criteria

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich)

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.

In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.

TOPICS & TANGENTS

— Why your period is NOT the main character of your cycle

— PMDD vs. regular PMS

— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)

— Why predictive apps are lying to you

— The difference between discharge and cervical mucus (my main takeaway!)

— Aligning your business with your cycle: what to do in each phase

— How to track your cycle when you have ADHD and forget everything

POINT OF THE STORY

When you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CAIT LINKS

— Follow Cait on Instagram and Threads

— Check out her website

— Grab her freebie, THE BIG O

— Download her cycle tracking spreadsheet

— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul

— Cait’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Book: Period Power by Maisie Hill

— Period tracking apps: Aavia, Embody, Read Your Body

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic.

Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process.

TOPICS & TANGENTS

— Availability vs. capacity: they're not the same thing

— Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot

— The difference between automations that help and automations that stress you out

— Why you need to ask for feedback even when you think the project was a disaster

— Fran's tech stack breakdown

POINT OF THE STORY

There's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

FRAN LINKS

— Follow Fran on Instagram and Threads

— Check out her website

— The Audit (step one to working with Fran)

— The Revamp (custom project to revamp your client experience)

— Client Experience Intensives (for the DIY-ers)

— Check out her Dubsado and Notion templates

— Fran’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.

Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.

TOPICS & TANGENTS

— What actually happens when you don't fuel your ADHD brain

— Why hyper-focus kills your hunger cues (and what to do about it)

— Protein, carbs, fats, and fiber, and what they actually do for you

— Why you crave a sweet treat after every meal

— Why your kid suddenly hates mac and cheese

POINT OF THE STORY

If you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

CLAIRE LINKS

— Follow Claire on Instagram and Threads

— Check out her website

— Check out her meal subscription, the Pretty Plates Club

— Subscribe to her newsletter

— Claire’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Violet Witchel’s Dense Bean Salad

— Simple Beef Pasta Skillet

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas.

We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives.

TOPICS & TANGENTS

— You don't attract what you want — you attract what you're ready to hold

— Nervous system capacity as a vessel: why your espresso cup can't hold an ocean

— Why jumping from offer to offer is your nervous system running from stability

— What if your million-dollar goal is really about feeling lovable?

— The power of auto-suggestions and gaslighting yourself into your dream life

— Blocking blessings with "must be nice" energy and negative self-talk

— How changing your beliefs overnight actually works

— The words banned in Sara's house: "I'm bored" and "I can't"

POINT OF THE STORY

Your nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MAIA LINKS

— Follow Maia on Instagram and Threads

— Check out her mastermind Expansion

— Subscribe to her podcast Thought to Thing

— Check out her website

— Subscribe to her Substack

— Maia’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Waitlist: Write Your Site

TIMESTAMPS

00:00 Meet Maia!

03:30 Rapid-Fire Squirrel Brain Questions

07:41 You Don't Attract What You Want, You Attract...

16:09 Is This a Pattern or Do I Actually Need to Pivot?

19:22 Stop Identifying With Your Blocks

26:55 Embody Who You Want to Be, Today

41:18 You Have the Power to Choose Your Beliefs

52:32 WE SEE COLORS DIFFERENTLY!!!

57:03 Where to Find Maia

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

🧍‍♀️➡️🚪➡️🌱😵

(You’ll understand that emoji sequence when you listen!)

Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.

So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!

TOPICS & TANGENTS

— Why you’re afraid of repelling people who can't afford you

— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere

— Why not including pricing makes you look like you started your business yesterday

— The fuck-ass-man theory of client selection

— Wedding vendors… we need to talk!

— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"

— How to display pricing even if you're scared

POINT OF THE STORY

Put your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— My reel of me lying face down on the grass and the inspiration behind it

— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian Minter

TIMESTAMPS

00:00 The Question That Rage Baits Me Every Single Day

04:49 Primary Reason to Include Pricing: Pre-Qualifying

10:21 The Fuck-Ass Man Theory of Client Selection

13:13 Eliminating Pricing Debates And Making Future Clients Happy

19:25 Debunking All Your Objections!

26:26 Point of the Story

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

2016? 2017?

The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again?

Yeah, me too. And, after talking to today’s guest, I think we might've been missing out!

In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reason) to talk about why LinkedIn isn't just for corporate bros in suits anymore. Nicole's a digital reputation strategist who's been making people look trustworthy on the internet for years, and she's here to convince you that LinkedIn might actually be worth your time.

We're discussing spring cleaning your connections, turning your profile into a sales page, posting without the cringe factor, and why you don't technically need a website if your LinkedIn is fire enough. (Yes, she said that to my face. Yes, we made up about it.)

TOPICS & TANGENTS

— Turning your LinkedIn profile into a sales page

— The headline vs. banner strategy that actually works

— What the hell to post on LinkedIn and how often

— The 11-touch rule for getting noticed

— Writing for LinkedIn vs. literally any other platform

— Why nobody cooler than you will ever make fun of you

POINT OF THE STORY

LinkedIn is the only platform where people log in ready to invest in their business. If you’re a person with a point of view, good personality, and an interest in making money, LinkedIn is for you.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

NICOLE LINKS

— Follow Nicole on Instagram, Threads, and LinkedIn (obviously!)

— Subscribe to her newsletter

— Check out her website

— LinkedIn Launch Workshop

— The LinkedIn Sales Page Workshop

— Nicole’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: How I Got My First-Ever Client As A Freelance Copywriter

— Past episode: Everything You Need to Know About Substack

— Workshop: Main Character Moment

TIMESTAMPS

00:00 Meet Nicole Marguerite Gray, Digital Reputation Strategist

03:24 Rapid-Fire Squirrel Brain Questions

10:15 Why LinkedIn Isn't Just for Corporate Bros Anymore

14:03 Spring Cleaning Your LinkedIn Connections

16:34 Updating Your Profile Like a Sales Page

23:10 What Actually Needs to Be on Your Profile

34:45 What to Remove From Your Profile

40:23 What the Fuck Should I Post???

56:01 Why Writing for LinkedIn Is Different

01:00:17 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy.

Fair warning: I'm about to yap for a while. But if you skip to the DIY section (use the timestamps!), you're gonna miss some important shit about buyer journeys, keyword strategy, and why your website probably needs more pages than you think.

TOPICS & TANGENTS

— Why Website Girl decided to relaunch a perfectly good website

— The 70-page breakdown: core pages, shop pages, freebie pages, and all the hidden backside pages you didn't know you needed

— How good websites make you money and bad websites cost you money

— The praise folder that'll save your ass when you're stuck writing about yourself

— The "if you give a mouse a cookie" approach to planning your website pages

— Why you need to stop writing your website in order

POINT OF THE STORY

Your website is your 24/7 salesperson, your education hub, and your chance to show people how cool you actually are. Set a finish line date, do the easy stuff first, lean on what people already say about you, and get the damn thing done.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Substack post with links to all the website pages mentioned in this episode!

— Portfolio: Food Confidence Portfolio

— Portfolio: Peach Perfect Financials

— Portfolio: Danielle Defayette

— The Wicked Easy Template for Writing Your Website Copy

— Site Series Sprint

— 90 - Minute Mentorship Moment

— Write Your Site

— Adrienne’s new podcast launch offer: Saturday Morning Launch Plan

TIMESTAMPS

00:00 Intro

03:22 Why Website Girl Relaunched Her Site

09:43 Core Pages

17:03 Blog Pages

18:36 Shop Pages (Locking In For this Part!)

36:08 Freebie Pages

38:35 Backside, Extra, and Necessary Pages

43:24 Six Steps to DIY-ing Your Website Copy

01:01:15 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I sat down with Chelsea Riffe, podcast strategist extraordinaire and the human embodiment of "if you don't ask, the answer's always no." We're talking orbit jumping (borrowing someone else's audience), why your pitch probably sucks, and how to ask for literally anything without being half-assed about it.

If you've ever slid into someone's DMs with "I'd love to help" or "Let me know what you think" and wondered why you got no response, this episode is your intervention.

TOPICS & TANGENTS

— How to expand your world instead of staying in your echo chamber

— The anatomy of a perfect pitch

— The “charm and disarm” strategy

— Navy blue sheets = unacceptable living conditions

— Why "I'd love to help" makes me homicidal

— The worst pitches we've ever received

— My dating app line that worked every single time

POINT OF THE STORY

Don’t be afraid of pitching. The worst thing that can happen is hearing "no,” which is exactly what you'll get if you don't ask at all.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you would love to pitch someone, and I’ll enter you to win!

Love you, mean it. 🖤

CHELSEA LINKS

— Follow Chelsea on Instagram and Threads

— Join her program Pitch Perfect (Code: SARABTL for $100 off in October, but if you listen to this after October and send her a good pitch on why she should honor the code, she might still accept it!)

— Subscribe to her podcasts The Art of the Ask and In My Non-Expert Opinion

— Check out her website

— Subscribe to her Substack

— Chelsea’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Xanthe

— Follow Maia

— Main Character Moment - to fix your “idk how to write about myself” problem

TIMESTAMPS

00:00 Meet Chelsea Riffe, Podcast Strategist & Orbit Jumping Queen

03:15 Rapid-Fire Squirrel Brain Questions

11:00 The Art of Orbit Jumping

16:21 Chelsea's Wildest Pitch

22:30 The Perfect Pitch Recipe

34:24 What Makes a Fuck-Ass Pitch

46:42 What Makes Us Say Yes Every Time

49:27 Pitching IRL: Dates, Upgrades & Credit Card Fees

54:01 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of how I make about $400k a year in my business.

I'm walking you through every single way I make money — the services that account for half my income, the brand new $31/month subscription I just launched, and all the stuff I barely mention but still brings in cash.

TOPICS & TANGENTS

— The 11 income streams: services, programs, courses, workshops, templates, digital products, subscriptions, newsletter sponsorships, podcast sponsorships, affiliate income, and Substack

— How website copywriting services make up 50% of my income (and why I rarely talk about them)

— Why my OBM Claire nearly fainted when she saw the price of my new offer

— The difference between a $7,900 website and a $30,000 website project

— Success Story: my most prized possession and signature group mentorship program

— Site Series Sprint and why it's the most comprehensive website copywriting course on the internet (I said what I said)

— How newsletter sponsorships accidentally popped off

— The Back To December pop punk cover I'm obsessed with (but you'll have to stick around until the bloopers for that one!)

POINT OF THE STORY

There are a million different ways to make money in your business, and it's not girl boss to talk about your success. If someone thinks you're annoying for confidently discussing your income, they're not cooler than you — they're just not satisfied with their own life. Nobody cooler than you ever made fun of you. Remember that!

GIVEAWAY

Leave a review for the podcast and DM it to me at @btlcopy for a chance to win a 30-minute one-on-one strategy call with me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Chelsea Riffe, Mariah Magazine, Claire French, Tori Sprankel

— The $30,000 website

— Use code BTLCOPY at Tonic Site Shop and Eldest Daughter Studio

— Check out my services, Success Story (group mentorship for copywriters), Site Series Sprint (website copywriting course), my website copywriting template, and all other resources in my shop!

TIMESTAMPS

00:00 Welcome to Point of the Story 2.0!

02:18 Ripping Off the Girl Boss Band-Aid

07:23 Income Stream #1: Services

16:57 Income Stream #2: Programs

20:22 Income Stream #3: Courses

23:27 Income Stream #4: Workshops

26:36 Income Stream #5: Templates

29:09 Income Stream #6: Digital Products

30:52 Income Stream #7: Story Subscription Swipe File (Brand New Membership!)

34:49 Income Streams #8 & #9: Newsletter & Podcast Sponsorships

35:14 Income Stream #10: Affiliate Income

37:23 Income Stream #11: Millionaire Moment on Substack

38:34 Point of the Story

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).

I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.

Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!

PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.

TOPICS & TANGENTS

— My gift card birthday system for December babies

— My friend who thought "walkout song" meant funeral music

— Why people are nosy as fuck and DO want to hear what you had for breakfast

— My journey rating every chai latte on Cape Cod

— The upcoming Season 3 guest lineup that's absolutely stacked

POINT OF THE STORY

People want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!

GIVEAWAY

This podcast episode features my first very ad, and, of course, it’s for a giveaway!

If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:

1. Rate this podcast

2. Leave me a review on Apple Podcasts

3. Comment what you love about the podcast on Spotify

Send me evidence in Instagram DMs @btlcopy

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”

TIMESTAMPS

00:00 Intro

04:45 What's Your Nut?

25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?

27:36 If Your Life Had a Warning Label, What Would It Say

30:52 What’s Something You Would Win an Olympic Gold Medal In?

33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?

36:48 If You Had a Walkout Song, What Would It Be?

41:24 Closing

This episode was edited by Adrienne Cruz.

That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.

This might be the shortest and most chaotic episode in Point of the Story history, forever and always.

TOPICS & TANGENTS

— Candy, candy, and more candy

— TOYYYYYYYSSSS!!!!

— Why 304 + 568 is apparently advanced mathematics

— Wesley’s life goals

— Live popcorn ASMR nobody ordered

POINT OF THE STORY

Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.

In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.

We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.

TOPICS & TANGENTS

— Pattern interruption and why your brain loves surprises

— How to hook people in the first 60 seconds of your episode

— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday

— Why editing your podcast doesn't make it less authentic

— Adrienne not being able to find her mirror neurons

— Episode titles that actually make people click

— Adrienne audits her clients’ podcasts

— Season three planning happening live on the podcast

POINT OF THE STORY

Marketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

ADRIENNE LINKS

— Follow Adrienne on Instagram and Threads

— Check out her website and services

— Subscribe to her newsletter Sounds Like Brunch

— Adrienne’s walkout songs: girly pop option + emo option

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS (all podcasts, of course!)

— 6 Degrees of Cats

— Good Hang with Amy Poehler

— The Freak Show

— Modern Agent Marketing Girls

TIMESTAMPS

00:00 Intro

00:23 Meet Adrienne, My Podcast Manager!

08:02 Rapid-Fire Squirrel Brain Questions

20:19 Marketing Can't Make People Love Your Show

26:02 Why Your Brain Loooves Being Surprised

30:14 Your Listeners Should Want to Hang Out With You

40:29 Mirror Neurons and Why Enthusiasm Is Contagious

42:41 Keeping People on the Edge of Their Seats

48:19 Vulnerability Without Trauma-Dumping Your Audience

52:52 Honoring the Squirrel Brain (Why Editing Matters)

57:49 What to Do Outside Your Episodes to Keep People Listening

01:05:20 Point of the Story Season Three Planning Session

01:08:48 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.

They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!

TOPICS & TANGENTS

— Five-figure credit card debt and why shame-posting about it on Substack was the right move

— Rebecca Black's gay icon era

— Nine grids that work for Instagram

— Price transparency and why hiding your rates is helping no one

— The Content Constellation offer that sold out in 8 hours

POINT OF THE STORY

You can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KP LINKS

— Follow KP on Instagram

— Check out their website

— Subscribe to their Substack

— Listen to them in the Twelfth House podcast

— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)

— KP’s walkout songs: cool kid option + the real choice

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Savannah Bananas

TIMESTAMPS

00:00 Intro

00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast

01:32 Rapid-Fire Squirrel Brain Questions

29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)

32:04 How to Stop Posting on Instagram By Creating a 9 Grid

41:19 Content Constellation: The Offer that Sold Out in 8 Hours

51:59 Savannah Bananas Baseball Discourse

55:33 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

1. I almost choked to death

2. I realized I should learn how to perform the Heimlich maneuver

3. I found out that S-Corps are much more complicated than they seem

In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).

She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.

TOPICS & TANGENTS

— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)

— My obsession with Queen Latifah and how I named my Roomba after her

— Business expenses that'll get you audited vs. ones that actually count

— Why Madison wants to set QuickBooks on fire (we support this energy)

— The tea on Intuit and why Madison despises them

— Baby steps to bookkeeping that won't make you want to cry

POINT OF THE STORY

The best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MADISON LINKS

— Follow Madison on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Subscribe to her Youtube channel

— Join her Monthly Bookkeeping Club

— Check out her services and resources

— Madison’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life

03:27 Rapid-Fire Squirrel Brain Questions

15:37 The S-Corp Reality Check You Need to Hear

24:53 A Bookkeeping Crash Course

30:31 The IRS Doesn't Care About Your Brand Shoot Blazer

39:13 Madison's Rant on Intuit

41:42 Baby Steps to Better Bookkeeping

44:17 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way).

We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.

TOPICS & TANGENTS

— The "oh shit" cycle of back taxes (and how to break it)

— Why your team members are probably employees, not contractors

— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva

— How to automate your tax savings so your ADHD brain doesn't forget

— Business insurance, trademarks, and other things that'll save your ass

POINT OF THE STORY

Your business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

BRADEN LINKS

— Follow Braden on Instagram and Threads

— Check out his website

— Check out his podcast Unf*ck Your Biz

— Join his signature group coaching program to get your legal and tax shit in order

— Join his membership The Contract Club

— Check out his trademark services

— Read his book

— Braden’s walkout songs: song 1, song 2, song 3

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Le Creuset Cosmos Braiser

TIMESTAMPS

00:00 Intro

00:24 Meet Braden from Not Avg Law

01:24 Rapid-Fire Squirrel Brain Questions

11:54 You Need a Separate Business Account

12:36 His Offer Suite and Team Structure

16:18 Employees vs. Contractors (And Why You're Probably Wrong)

20:45 The 3 Ways to Scale Your Business

23:48 Steps to Unfuck Your Biz

38:21 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.

Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.

We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.

TOPICS & TANGENTS

— The delicious perfection that is millennial nachos

— Remembering you have free will at 30-something

— Content corners that don't require your house to look like a Pinterest board

— The Instagram-first vs. website-first debate

— Micro storytelling and why you're not boring (seriously, you're not)

POINT OF THE STORY

Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

TORI LINKS

— Follow Tori on Instagram

— Check out her website

— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)

— Browse her freebies and resources (including the Link in Bio freebie)

— Grab her free IG carousel templates

— Join the waitlist: BTL Copy x Eldest Daughter Studio

— Tori’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Xanthe

— Clara Pierce (the influencer with the cute cutting board)

— Hey Sleepy Baby

TIMESTAMPS

00:00 Intro

00:24 Meet Tori, Cool Mom Brand Designer

03:23 Rapid-Fire Squirrel Brain Questions

15:33 Some People Don't Need a Logo (A Designer Said It)

22:17 What Brand Elements You Actually Need

33:16 Why Specificity Is the Secret to Relatability

37:27 Micro Storytelling + Why You're Not Boring

40:11 Instagram vs. Website First

50:49 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.

TOPICS & TANGENTS

— The micro-negativity that's sabotaging your manifestation

— Starting small when you don't actually believe you can win the lottery

— How to manifest that your boyfriend will leave work early

— Why you have to spend money to make money

— Jillian's gratitude and manifestation practice

— Making space for what you want (literally clearing out nightstands)

— My accidental coaching moment (yay!)

POINT OF THE STORY

You're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JILLIAN LINKS

— Follow Jillian on Instagram

— Check out her website

— Subscribe to her newsletter, Prosperity Pages

— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping

— Check out her challenge Magic Money Makeover

— Jillian’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Serena Kerrigan on Tiktok

TIMESTAMPS

00:00 Intro

00:23 Meet Jillian, Money Manifestation Coach

01:57 Rapid-Fire Squirrel Brain Questions

09:03 What Is Manifestation (And Does It Actually Work?)

17:59 Start Small When You Don't Believe It Yet

20:22 Why You Can’t Just Manifest and Sit on Your Ass

24:47 Scarcity Mindset, Negative People, and Other Blocks

39:55 The Most Common Manifestation Mistakes

40:05 Common Mistakes in Manifestation

47:49 Jillian's Money Manifestation Routine

59:30 Sara's Accidental Coaching Session

01:08:51 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and niche interests are marketing gold, and how Vix scaled her programs while working 25 hours a week.

TOPICS & TANGENTS

— The social media presence scale (from "mystery human" to "oversharing your bowel contents")

— My discovery that not everyone’s lungs burn when they run

— How to be more you without trauma-dumping on Instagram

— Why overusing ChatGPT is killing your launch conversions

— Our sophisticated Threads strategy of relentless shitposting

— Building in public: how Vix got 220 people in a Slack channel before her membership even existed

— Why the "nurture your current audience" advice is keeping you stuck

POINT OF THE STORY

Your community doesn't want you to be more professional — they want you to be more you. Stop over-strategizing and start sharing the parts of yourself that make people say "finally, someone who gets it."

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Vix @vixmeldrew on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

VIX LINKS

— Follow Vix on Instagram and Threads

— Check out her website

— Listen to her podcast

— Join her membership, VOLUME

— Join her mastermind, Sales Spice

— Vix’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Morgan Roos on Tiktok

TIMESTAMPS

00:00 Intro

00:24 Meet Vix Meldrew, Community Building Queen

06:04 Rapid-Fire Squirrel Brain Questions

21:15 Your Community Wants More YOU (Not More Strategy)

23:12 The Social Media Oversharing Scale

28:10 Stop Overthinking Connection

34:54 Put Down ChatGPT (It's Killing Your Conversions)

38:53 Own Your Wins AND Mistakes

48:48 Embarrassment Is a Choice You're Making

51:45 Building It in Public: What Worked for Her Programs

01:01:04 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here to give us the girly money chat we've been craving, complete with finance spreadsheets that don't make you want to cry and money management that works with your squirrel brain.

TOPICS & TANGENTS

— The difference between money mindset and money management

— The chocolate orange obsession that transcends continents

— Emilie's three-card spending system

— Her controversial opinion about emergency funds

— Jelly Cat and Cars collections and why we're all just big kids

— How to know what "enough" money actually is

POINT OF THE STORY

Stop micromanaging every dollar and start managing your money like the confident business owner you are, with simple systems that work with your brain, not against it.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Emilie @emilienutley on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

EMILIE LINKS

— Follow Emilie on Instagram

— Check out her website

— Browse her offers here

— Enroll in her program Cashflow Confident

— Emilie’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:26 Meet Emilie, Finance Coach & Posh Farmer

02:17 Rapid-Fire Squirrel Brain Questions

14:26 Be Proactive With Your Money, Not Reactive

21:39 How to Split Your Money (Without 47 Different Accounts)

23:12 Money Mindset VS. Money Management

28:10 Should You Budget or Should You Just Make More Money?

34:46 You Need a Breathing Fund

40:26 Talking Shit About Profit First

43:45 Money Fears & Why Comparison Is Toxic

49:59 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)

We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.

TOPICS & TANGENTS

— The boost folder every founder needs (and why you should steal this idea)

— The 70+ phone calls that built an entire brand strategy

— Dating advice that made my editor Adrienne say I need a dating podcast

— Why Sabah needs to start a podcast immediately

— Why men steal Face Fog for football practice

— Why we're never shutting the fuck up about astrology charts

POINT OF THE STORY

You can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sabah @sabahyaqoob on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SABAH LINKS

— Follow Sabah and Calling Beauty on Instagram

— Follow her on Tiktok too

— Check out her website

— Her community for Muslim women navigating dating and marriage

— Her product that Sara is absolutely obsessed with

— Sabah’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Podcast episode: What Even Is A Quantum Leap? with Kaitlyn Kessler

— Newsletter: TOC #119: So, We Got Tattoos Together

— Cosmetic Executive Women

TIMESTAMPS

00:00 Intro

00:24 Meet Sabah, Founder of Calling Beauty

04:18 Rapid-Fire Squirrel Brain Questions

19:21 How to Cold Email Taylor Swift's Makeup Artist

24:16 Sara's Obsession with Face Fog

28:19 Makeup, Body Image, and Self-Love

37:57 The Only Origin Story You'll Hear on This Podcast

49:23 The 70 Phone Calls That Built a Brand

58:44 The Unglamarous Side of Creating a Beauty Product

01:05:09 Even Men Love Face Fog

01:09:08 Fulfillment Centers, Brexit, and Shipping Costs

01:17:31 The Role of PR in Brand Visibility

01:21:33 Sabah's Long-Term Goals

01:29:08 The Moment This Became a Dating Podcast

01:39:56 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Yeah, that was me too — until I met Matt!

In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.

We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.

Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.

TOPICS & TANGENTS

— The difference between SEP IRAs and 401(k)s for business owners

— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding

— Why Matt always has to be the first one to hang up the phone

— Protection planning for single moms and business owners who can't afford to wing it

— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)

POINT OF THE STORY

Stop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MATT LINKS

— Learn more about Matt

— Matt’s walkout songs: song 1 + song 2

Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.

CRN202803-8252118

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:25 Meet Matt, My Actual Financial Planner

01:58 Rapid-Fire Squirrel Brain Questions

12:12 Is Financial Planning a Rich People Thing?

16:00 How Matt Helps Business Owners

19:44 Your Retirement Account Options

25:08 Help, I'm Bad at Saving Money!

31:13 The Earlier You Start, The Better

41:21 Matt's Final Money Tip

42:57 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid to ask. So deep in fact that this episode feels more like a whole ass masterclass than a podcast episode!

Shannon's been doing this for 15 years (10 of which she spent avoiding email like the plague, so she gets it), and she's here to tell you the truth: email works. Period. End of story. Stop giving it one chance and then deciding it's broken.

TOPICS & TANGENTS

— List cleaning 101: why keeping people who don't want to be there is actually hurting you

— Open rates, click rates, and why 20% isn't the failure you think it is

— The dating story that became a newsletter (featuring two hot girls in gray on computers)

— Domain verification and why you should reconsider an email address like sarah@gmail.com

— Why your subject lines don't need to be Shakespearean masterpieces

— The woman who replied "what is this, the streets?" to Sara's email

— Why chasing people down the street when they unsubscribe is not a business strategy

POINT OF THE STORY

Email marketing doesn’t have to be that complicated, and your open rates aren't a reflection of your worth as a human. Stop overthinking it, start being consistent, and remember — the people who unsubscribe weren't going to buy from you anyway.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Shannon @mrs.vondy on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SHANNON LINKS

— Follow Shannon on Instagram

— Check out her website

— Clean out your email list with The Email List Detox

— Join her membership, The Email Club

— Check out all her resources and offers here

— Shannon’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Substack post: 19 Tiny Ways I Reduce Decision Fatigue

— The Taylor Swift song Sara was referring to

— Flodesk (code: “BTLCOPY” for 50% off your first year)

— Laura Belgray (mentioned by Shannon)

TIMESTAMPS

00:00 Intro

00:24 Meet Shannon, Email Marketing Queen (aka Mrs. Vondy)

02:19 Rapid-Fire Squirrel Brain Questions

20:46 Email Marketing Actually Works (Who Knew?)

23:02 The Best Email Platform Is...

26:09 Yes, You Have to Clean Your Email List

29:33 Are Open Rates Just a Vanity Metric?

35:12 Tips for Improving Email Deliverability

43:37 How to Get Those Coveted Email Replies

55:30 Let's Talk About Unsubscribes

01:03:56 Subject Line Do's and Don'ts

01:15:36 Segmentation for Beginners

01:27:30 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.

We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.

Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.

TOPICS & TANGENTS

— Why there's no secret Instagram formula

— How to research your audience when you don't have one yet

— The Mr. Potato Head approach to creating your ideal client

— How to make social media easier by doing what feels natural

— Recording your discovery calls for content gold mine material

— Why you should stop checking your analytics 15 times before noon

POINT OF THE STORY

Social media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it.

KATIE LINKS

— Follow Katie Creative Co on Instagram

— Check out her website

— Join Katie’s group program Social Sweet Spot

— Katie’s EXCELLENT About Page

— Katie’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow the The Idea Haven on Instagram

— Follow Alexia Degremont on Instagram

TIMESTAMPS

00:00 Intro

00:25 Meet Katie, Social Media Strategist + Playlist Queen

03:01 Rapid-Fire Squirrel Brain Questions

16:42 There's No Secret Formula for Social Media

21:03 3 Questions to Start Creating Your Social Media Strategy

24:44 Get to Know Your Audience Like They're Your Best Friend

31:23 Creating Your Ideal Client Mr. Potato Head Style

41:15 Getting Specific Even If It Turns People Away

50:11 Personality + Perspective = Your Entire Strategy

58:51 Making Social Media Easier (It's Not That Serious)

01:01:54 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.

(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)

In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.

TOPICS & TANGENTS

— Why “putting people first” is a marketing non-negotiable

— What athletes can teach us about mindset + consistency

— James’ antidote to imposter syndrome (it involves ants)

— What AI can’t do (and why trying to cut corners will cost you)

— How to repurpose everything and show up more without burnout

— The one piece of Showit team tea I forced James to spill

POINT OF THE STORY

The best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JAMES LINKS

— Follow James and Showit on Instagram

— Check out his website

— James’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Click here to get one FREE month of Showit!

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Showit’s viral reel: “How we keep our meetings short”

TIMESTAMPS

00:00 Intro

00:25 Meet James, Director of Marketing at Showit

01:25 Rapid-Fire Squirrel Brain Questions

06:50 Marketing Is About People First

10:33 The 50 Videos in a Day Showit Experiment

20:04 Stop Letting the Ants Win

24:49 The Athlete Marketing Mindset

35:20 Bonus Showit Tea

38:48 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!

In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.

Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.

TOPICS & TANGENTS

— Why blog posts aren’t automatically the SEO magic trick you think they are

— The “SEO sandwich” every website needs

— Keyword logic 101: let the phrase tell you where it goes

— Why basic AI-generated blogs are a terrible idea

— Contact form etiquette (and Sara’s ex’s Hollister points)

— What MySpace usernames have to do with SEO

POINT OF THE STORY

You can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.

GIVEAWAY

This week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MARIAH LINKS

— Follow Mariah on Instagram

— Check out her website

— Tune in to the Curiously Guided podcast

— DIY SEO Course

— Use the code SEOLOVE10 for $10 off in the SEO for Designers Workshop

— For even more resources click here!

— Mariah’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Sara and Mariah’s Copy x SEO Masterclass

— Blog post: How To Write Your Contact Page (Cuz, Yeah, It Matters)

TIMESTAMPS

00:00 Intro

00:25 Meet Mariah Magazine, SEO Strategist

02:20 The MySpace Name That Became a Brand

08:16 Rapid-Fire Squirrel Brain Questions

17:53 It’s Not Just About Blog Posts

21:20 The Different Kinds of Search Intent

25:13 Why Story-Driven Blog Posts Win at SEO

30:06 The Keyword Will Tell You Where It Belongs

36:36 Keywords for Your Homepage vs. Services Page

38:37 Why SEO Feels So Complicated

44:10 Mariah’s SEO Icks

51:38 The SEO Sandwich

53:01  Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

1. Having a tragic backstory

2. Treating every Instagram post like it’s a free masterclass

3. Saying five different things about your business and hoping one of them sticks

You know what DOES make you iconic?

Clear messaging + creative delivery.

In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”

TOPICS & TANGENTS

— What makes a brand “iconic”

— Why your messaging is probably trying to do too much

— The Diet Coke copywriting masterclass you didn’t know you needed

— The real reason no one’s clicking on your stuff

— Storytelling vs. trauma-dumping: how to connect without oversharing

— Pretending to be an influencer in the back of an Uber

— What to say when you’ve never personally struggled with what you teach

POINT OF THE STORY

To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Abbie Radford @thisisabbieradford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

ABBIE LINKS

— Follow Abbie on Instagram

— Check out her website

— Listen to The Industry Icon Podcast

— Abbie’s walkout song

— Abbie’s Diet Coke reel

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Book: Manifest: 7 Steps to Living Your Best Life

— Blog post: Showit vs Squarespace: Which Should You Choose in 2025?

— Blog post: Are Tonic Site Shop’s Showit Website Templates Really Worth It In 2024?

— Workshop: I’m Cool, But My About Page Isn’t

TIMESTAMPS

00:00 Intro

00:24 Meet Abbie, Messaging Queen + Diet Coke Connoisseur

01:14 Rapid-Fire Squirrel Brain Questions

18:28 Messaging 101: Say Less (But Say It Better)

24:12 Why Telling Your Story Is the Best SEO Strategy

30:40 What If You’ve Never Struggled With What You Teach?

34:04 Your Dream Ted Talk: Where to Start with Messaging

40:07 The Kind of Niching that Works

44:32 Being Creative With Your Content

54:50 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Until I met Jocelyn.⁣ She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”

We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.

You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.

TOPICS & TANGENTS

— The difference between case studies and testimonials

— What a case study collection system is and why you probably need one

— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)

— Why your onboarding form might be your biggest missed opportunity

— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)

POINT OF THE STORY

Social proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JOCELYN LINKS

— Follow Jocelyn on Instagram and Threads

— Check out her website

— Take Jocelyn’s free micro-class

— Join Jocelyn’s program Best Seller

— Jocelyn’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:22 Meet Jocelyn, the Case Study Queen

02:52 Rapid-Fire Squirrel Brain Questions

18:19 Why Social Proof Isn’t Converting

23:25 Where to Use Case Studies in Your Marketing

28:43 Using Stories to Attract (Not Just Sell)

31:11 What Is a Case Study Collection System?

49:46 Key Questions for Effective Case Studies

53:54 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.)

Alli is here to walk us through WTF a loan officer actually does, how the home buying process works, and what you need to know if you’re self-employed and still want your white-picket-fence moment.

TOPICS & TANGENTS

— Why buying a house as a self-employed girly is not as scary as TikTok makes it sound

— The crucial thing you need to tell your accountant before you even start stalking Zillow

— Why your rent vibes do not translate to mortgage vibes

— How not to accidentally kill your pre-approval status while you're in limbo

— Our unhinged homebuying stories: bullying, bad math, and a Cape Cod side quest

POINT OF THE STORY

Find a house you can afford, live your life in, and not cry every time a bill shows up. That’s the dream.

ALLI LINKS

— Follow Alli on Instagram here and here

— Subscribe to her newsletter to for home-buying tips

— Alli’s walkout songs: song 1, song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Bookkeepers: Peach Perfect Financials, Madison Dearly, Coyne Bookkeeping

— Sara’s high-yield savings account

— Annual Credit Report website

TIMESTAMPS

00:00 Intro

00:26 Meet Allie, the First-Time Homebuyer Whisperer

03:26 Rapid-Fire Squirrel Brain Questions

18:27 What Even Is a Loan Officer?

22:42 Buying a House as a Self-Employed Squirrel

29:18 The Homebuying Process, Step-by-Step

41:01 Our Homebuying Stories

54:14 How Equity Works (and Why You Should Care)

57:55 Debt, Credit, and Other Capitalist Nonsense You Still Have to Deal With

01:05:46 Closing

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

But turns out… she was!

Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.

This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!