Population Next

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The Metabolic Revolution Happening in Your Backyard | METAFITRX Founders

Wed, 01 Apr 2026 07:00:00 -0400

The future of human health isn't being built in a hospital but in places like Richmond, Virginia. In this episode of Population Next, I sit down with Melissa and David, the husband-and-wife founders of METAFITRX, a longevity, weight loss, and performance lab bringing clinical-grade metabolic testing to everyday people.

Melissa launched the company in 2020 after 15 years in the fitness industry, determined to cut through fad diets and trendy workouts with real data, including DEXA body composition scans, VO2max assessments, and Resting Metabolic Rate analysis. David joined in 2021, adding two decades of expertise in health promotion and workplace wellness.

Together, they're part of a broader movement redefining what healthy communities look like from the inside out. If the future of people, places, and prosperity runs through individual health, this conversation is where it starts.

You’ll learn

- How METAFITRX offers metabolic testing to everyday people

- The core assessments during metabolic testing

- Is BMI an accurate measure of metabolic health?

- Insurance and regulations necessary in the fitness industry

- Is Zone 2 training effective or just hype?

- How to use GLP-1s correctly for metabolic health

- Questions to ask before starting a weight loss journey

- Nutritional myths to avoid for optimal health

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Learn More About METAFITRX:

Website: https://metafitrx.com/

Instagram: http://instagram.com/metafitrx/

Get in Touch with Bradley Schurman:

Instagram: https://www.instagram.com/bradley.schurman

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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5 Forces Reshaping Cities: Is Your City Resilient Enough?

Wed, 18 Mar 2026 07:00:00 -0400

Explore the Geography of Prosperity Index: https://geographyofprosperity.com/

Is your city built to last? In a world facing demographic shifts, climate disruptions, and automation, this question is more pressing than ever. Many US cities are thriving now, but will they be equipped to navigate the future?

I teamed up with Jaymes Cloninger and his incredible team at Motivf to create the Geography of Prosperity Index, a ranking of 250 U.S. cities based on five key dimensions of resilience. Unlike other rankings that just measure growth or wealth, our index looks at long-term sustainability, that is, how cities are positioned to thrive in the next 20 to 30 years.

In this episode, I’ll walk you through the findings, share which cities top the list, and explore why some surprising metros are leading the way in resilience, governance, and forward-thinking planning.

You’ll learn

- How different cities have built regional advantages

- Why population renewal is key to future prosperity, and which cities excel at it

- How climate resilience depends on planning, not just geography.

- The meaning of automation readiness and which cities are best prepared for AI

- Why social cohesion helps cities survive crises and political conflict

- How governance quality often matters more than wealth or growth

- Why small cities outperform larger metros in resilience and social cohesion

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Bradley Schurman:

Instagram: https://www.instagram.com/bradley.schurman

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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The 7 Demographic Changes That Will Define the Next 20 Years

Wed, 04 Mar 2026 07:00:00 -0400

The world is changing, but not in the way we might have expected. We have long been accustomed to a future marked by population growth, economic expansion, and the promise of more. Yet, quietly but profoundly, that era is coming to an end.

In this episode, we examine a critical shift that will reshape the way we live, work, and even fight wars. As we move into an era of demographic change, new challenges emerge, including permanent labor shortages, the rise of artificial intelligence, and a re-drawing of geographic borders.

The challenges are not distant predictions but current trends that demand our attention and action. Join me for a stark but necessary look into the seven powerful forces shaping our future and the new world we must build to accommodate them.

You’ll learn

- How the end of population growth is altering the global landscape

- The implications of shrinking and aging populations on economic systems

- How permanent labor shortages are affecting different sectors

- Why AI and automation are now necessary for countries to survive

- How the care economy is evolving to manage the aging population

- The impact of casualty-averse societies on warfare

- Why migration and climate risks are reshaping migration patterns globally

- How geography is being redefined in a digital world

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Bradley Schurman:

Instagram: https://www.instagram.com/bradley.schurman

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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AI Is Not to Blame: The Real Reason Jobs Are Vanishing

Wed, 18 Feb 2026 07:00:00 -0400

The workplace landscape is evolving rapidly, driven by forces such as artificial intelligence, shifting generational dynamics, and evolving business strategies. In this episode, I sit down with Alex Randall Kittredge, an expert in human resources and the future of work, to discuss the broader implications of these transformations.

Against the backdrop of anemic hiring and increasing automation across industries, we explore what’s driving these changes and what they mean for both employees and employers going forward. Alex explains that while AI is often cited as a reason for job cuts, the true culprit lies in broader economic shifts, corporate behavior, and changing labor market structures.

We also explore the role of AI in workforce management and generational shifts, particularly how Gen Z’s work preferences are disrupting long-standing norms. Alex shares insights on the rise of the gig economy, the decline in employer loyalty, and the growing importance of work-life balance.

You’ll learn

- How AI is reshaping the labor market and business priorities

- Why entry-level hiring is declining and its impact on the talent pipeline

- What’s driving the shift to specialized workers and its impact on hiring

- How employers’ treatment of employees as disposable assets harms both sides

- What the financialization of wages means for job security and corporate culture

- Why Gen Z values flexibility and career autonomy over traditional loyalty

- How to adapt to the rise of side hustles and gig work

- What employers must do to meet Gen Z’s demands and retain top talent

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Alex Randall Kittredge:

LinkedIn:https://www.linkedin.com/in/alexrandallkittredge

Substack: https://alexrandallkittredge.substack.com/

Get in Touch with Bradley Schurman:

Instagram: https://www.instagram.com/bradley.schurman

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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Can AI Really Save Rural America’s Struggling Farms?

Wed, 04 Feb 2026 07:00:00 -0400

Rural America faces an uncertain future, shaped by a series of interconnected challenges that go beyond the simple ebb and flow of traditional agricultural cycles. As trade policies, weather shifts, and labor shortages converge, the very fabric of U.S. agribusiness is under pressure.

David Turner, an expert in agricultural talent acquisition, explains the state of rural labor markets, where population declines and shifting policies are creating an environment of uncertainty. From executive-level talent struggles to the aging workforce in rural towns, we examine how these disruptions are reshaping the workforce in a sector that feeds millions but now faces its most pressing challenges yet.

David also shares how the next wave of innovators and leaders will shape the industry's future. These leaders are not only adapting to economic pressures but also incorporating technological advances, like automation and AI, to secure the future of food production.

You’ll learn

- The effects of shifting policies, aging populations, and a shrinking workforce

- Why the agricultural sector is entering a cost-cutting phase

- How the population decline in rural America affects agriculture

- How immigration policies impact the future of food security

- AI and automation as solutions to labor shortages in agriculture

- Leadership qualities required in the next generation of agribusiness executives

- How rural communities are responding to depopulation

- Why rural leaders are divided on the future of agriculture

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with David Turner:

LinkedIn: https://www.linkedin.com/in/david-turner-24774b1/

Website: https://www.slaytonsearch.com/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Is This the Secret to Lowering Your Energy Bills?

Wed, 21 Jan 2026 07:00:00 -0400

Energy costs are rising, and it’s not just about paying more for groceries. With more extreme weather events and outdated infrastructure, energy demand is up. But long-duration energy storage could be the solution to making energy more affordable and reliable.

In today’s episode, I'm talking to Julia Souder, CEO of the Long Duration Energy Storage Association. Julia describes how long-duration storage works and how it can help us store excess energy for days, weeks, or even months. She also explains how this technology can lower costs and keep power flowing even when storms knock out the grid.

We discuss the role of regulations, how long-duration storage can improve grid stability, and why it's such a game-changer for communities and businesses. Julia shares her insights into what’s happening now, both in the U.S. and globally, and what the future of energy storage might look like.

You’ll learn

- How long-duration storage can lower energy costs for consumers.

- Why energy storage is essential for grid stability in extreme weather.

- What materials are used in long-duration storage

- How regulations affect energy prices and how policies can help.

- Why a mix of state and federal policies is key for storage expansion.

- How consumers can advocate for energy storage in their communities.

- How countries like Australia and South Africa use long-duration storage

- What the future holds for home-based energy storage solutions.

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Julia Souder:

LinkedIn: https://be.linkedin.com/in/juliasouder

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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These Cities Make You Sick (Avoid these places)

Wed, 07 Jan 2026 07:00:00 -0400

Where you live isn’t just a backdrop to your life. It shapes how long you live, how healthy you are, and what opportunities come your way. Across the United States, life expectancy can vary by decades simply based on zip code, revealing a powerful but often overlooked truth: place matters more than we think.

Joining the discussion is Ryan Frederick, author of Right Place, Right Time, who introduces the concept of “place planning.” Drawing parallels to financial planning, Ryan explains how being intentional about where and how you live can set you up for a longer, healthier, and more connected life.

We examine how geography influences health, wealth, relationships, and long-term wellbeing. From disparities within cities to broader regional shifts driven by demographics, economics, and policy, we explore why place is one of the most consequential decisions we make, often without intention.

You’ll learn

- How zip code shapes lifespan, health, and opportunity

- Why places drive habits and behavior more than willpower

- What place planning is and why it matters in a longer-life era

- How community, health, environment, and money intersect

- Why chasing affordability can create long-term costs

- How demographic shifts will redefine where people live

- What signals reveal whether a place is rising or declining

Mentioned in the Episode:

Ryan Frederick’s Book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life: https://a.co/d/j62274L

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Ryan Frederick:

Website: https://www.ryanfrederick.life/

LinkedIn: https://www.linkedin.com/in/ryanefrederick

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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The Crisis of Caregiving: Get Ready to Take Care of your Parents Today

Wed, 24 Dec 2025 07:00:00 -0400

For adult children, the responsibility of financially supporting aging parents can feel overwhelming. In today’s episode, author and financial expert Beth Pinsker joins me to talk about the challenges that come with these life-altering transitions in families.

Beth shares her experience caring for her mother and the lessons she learned about abrupt shifts that happen when a loved one’s independence is compromised. You’ll learn how to recognize early signs that indicate a need for help, and most importantly, how to prepare for the inevitable.

We talk about the staggering financial implications of caregiving, particularly in situations where a long-term illness like dementia strikes, and the often-overlooked need for insurance, inheritance planning, and open family discussions about money.

You’ll learn

How to recognize early signs that your parents need more help
Why it’s crucial to have tough conversations about finances early
Steps to preparing for financial and emotional caregiving
How Medicaid works (or doesn’t work) for long-term care facilities
Why early intervention reduces the caregiving burden
How family dynamics affect caregiving and inheritance planning
Factors to consider when choosing long-term care insurance
How to handle complex conversations about inheritance

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Beth Pinsker:

Website: https://bethpinsker.com/

LinkedIn: https://www.linkedin.com/in/bpinsker

Instagram: https://www.instagram.com/bethpinsker_ny

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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Is Big Tech Quietly Engineering Passivity? The Cultural Shift We’re Missing | Eugene Healey

Wed, 10 Dec 2025 07:00:00 -0400

We’re living in an age engineered for ease—one-click shopping, predictive feeds, and tools that anticipate our needs before we articulate them. But creator and strategist Eugene Healey argues that this frictionless world is quietly reshaping how we think, create, and participate in culture. What happens when we stop seeking, choosing, or struggling and let algorithms decide for us?

Eugene explains how the removal of friction encourages passivity, narrows discovery, and weakens our ability to form original perspectives. With AI accelerating that trend, he warns that meaning and creativity now depend on something machines can’t replicate: a practiced, human point of view.

We explore how these shifts intersect with generational change, economic stagnation, the future of knowledge work, and why older and younger cohorts experience this transformation so differently. Plus, we unpack the cultural cost of efficiency and why reclaiming struggle may be essential for what comes next.

You’ll learn

Why a frictionless world makes us more passive and less intentional
How big tech’s design logic reshapes discovery, culture, and behavior
What AI can’t replicate without human context and perspective
Why creative advantage now comes from viewpoint—not technical skill
How generations diverge in defining success amid rising economic pressure
Why older adult marketing misreads independence and aging
What multigenerational living reveals about shifting values
Why cultural “softening” may push society toward safer, narrower experiences

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Eugene Healey:

LinkedIn: https://au.linkedin.com/in/elkhealey

Substack: https://eugenehealey.substack.com/

Instagram: https://www.instagram.com/eugbrandstrat/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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Is Immortality Closer Than We Think? The Science of Longevity With Joshua Herring

Wed, 26 Nov 2025 07:00:00 -0400

Can we truly live forever? And if we could, would we want to? In this episode, Joshua Herring, CEO of the Longevity Science Foundation, explores the complex realities of longevity science. As advancements in medicine push the boundaries of lifespan, we must ask if simply living longer is enough.

Joshua raises critical questions about access, equity, and the actual cost of immortality. Is it all about the science, or do we still need to pay attention to the basics of nutrition, exercise, mental health, and sleep? We also discuss why millennials are facing rising cancer rates and the misinformation around longevity products.

Join the conversation as we explore how to balance lifespan with healthspan, ensuring that our extra years are not marked by chronic illness and suffering, but by vitality and joy.

You’ll learn

The critical difference between lifespan and healthspan
Why basic habits like clean water and exercise are still key to longevity
Why extending life without health is a dealbreaker
How millennials are facing a rise in cancer rates and what it means for longevity
The importance of diversification when it comes to your health
What’s next in personalized medicine for longevity
How sleep, alcohol reduction, and a healthy social circle are key to longevity

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Joshua Herring:

LinkedIn: https://www.linkedin.com/in/joshua-herring-2a6099185

Website: https://longevity.foundation/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Why Porn Is the Worst Sex Education, and What We Can Do About It

Wed, 12 Nov 2025 07:00:00 -0400

Disclaimer:

This episode features a discussion on sensitive topics related to sex, pornography, and the tech industry. The views expressed by our guest are personal and intended to provoke thought and discussion. Listener discretion is advised.

Sex education is broken, and it's time for a change. In an age where internet porn is often the default sex education, the real world of human connection and consent is left in the shadows.

Cindy Gallop, the founder of Make Love Not Porn, has spent 17 years fighting to bring transparency, authenticity, and education to a topic that is too often shrouded in shame.

In this episode, Cindy shares her unique mission to dismantle the stigma surrounding sex and promote healthy, real-world sexual education. We dive into the challenges she faces with Silicon Valley’s double standards, her battle for funding, and the profound social impact of educating young people about consent, intimacy, and communication.

Cindy's work is reshaping how we think about sex education, and her new project, Make Love Not Porn Academy, promises to change the narrative for future generations — starting with those most at risk: our children.

You’ll learn

How the porn industry became the default sex education tool
The role of real-world demonstrations in teaching healthy relationships
Why Silicon Valley's hypocrisy is hindering progress in sex education
How Make Love Not Porn Academy plans to transform global sex education
The social implications of AI-driven porn and its impact on young people
What parents can do today to have sex conversations with their children
How funding female-led projects could lead to a safer, healthier internet

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Cindy Gallop:

LinkedIn: https://www.linkedin.com/in/cindygallop

Website: https://makelovenotporn.tv/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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South Dakota Leads in Trading for Success: Global Markets Help Small States Grow

Wed, 29 Oct 2025 07:00:00 -0400

South Dakota has more jobs than people. That's not a crisis—it's a design challenge.

With an unemployment rate hovering around 1.8%, South Dakota proves that growth without workers forces innovation. The state is rewriting the playbook on recruitment, retention, and regional resilience—not through subsidies, but through culture.

In this episode, Jesse Fonkert, Director of the South Dakota Trade Council, reveals how a state with a population of less than 1 million competes globally by prioritizing people over policy, freedom over tax breaks, and bold partnerships over bureaucracy.

South Dakota isn't waiting for people to show up. It's building the kind of place they'll choose to stay!

You’ll learn

Why 1.8% unemployment creates better problems than 8%
How "concierge programs" turn newcomers into long-term residents
The childcare-workforce paradox and South Dakota's balancing act
Why automation isn't killing jobs—it's saving rural economies
How a bottom-five exporter plans to dominate international trade
What public-private partnerships look like when government stays lean
What other states can learn from South Dakota’s approach to growth

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Jesse Fonkert:

LinkedIn: https://www.linkedin.com/in/jessefonkert

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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Longevity by Design: How Japan, Singapore and Spain Help People Live Longer

Wed, 15 Oct 2025 07:00:00 -0400

Longevity isn’t a biohack—it’s social by design. Countries like Japan, Singapore, and Spain prove it: make connection the default and people live longer, healthier, and with more purpose.

In this episode, Ken Stern (Healthy to 100) shows how social infrastructure—third places, walkable blocks, and intergenerational programs—adds healthy, productive years at any age.

You’ll learn

Why social connection can outrank diet and exercise for longevity
How nations design communities for healthy aging
The surprising power of intergenerational ties
How Singapore and Spain create measurable “social health”
What the U.S. can copy now—and practical steps you can start this week

Viewer challenge: Pick one weekly ritual to add connection (coffee walk, Sunday dinner, volunteering, a class). Comment with your pick—I’ll feature a few next week.

Mentioned in the Episode:

Ken’s Book, Healthy to 100: How Strong Social Ties Lead to Long Lives: https://www.amazon.com/Healthy-100-Strong-Social-Lives/dp/1541705017

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Ken Stern:

LinkedIn: https://www.linkedin.com/in/sternken

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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Gen X Retirement Crisis: Catch Up Now!

Wed, 01 Oct 2025 07:00:00 -0400

Gen X is running out of runway. Pensions are gone, costs are up, and the average nest egg won’t cut it. Here’s the realistic fix—starting now.

Authors Kerry Hannon and Janna Herron (Retirement Bites) break down what’s changed since Gen X started working—and what you can still control. Contribution math at 50+, tax-smart account order, and the caregiving-retirement tradeoffs no one explains.

Correction: When Janna said that Social Security benefits would shrink by 77% if the reserve funds run out, she misspoke and meant to say that people would get 77% of their full Social Security benefits if the reserves run out.

Inside:

Why many Gen Xers are under-saved (and the 3 levers left to pull)
Optimize 401(k)/IRA/HSA in a high-inflation world
Roth conversions in peak earning years—when they make sense
Caregiving + retirement without burning both ends
Social Security reality check: COLA, spousal benefits, claiming age

Resource Mentioned in the Episode:

Kerry and Janna’s Book, Retirement Bites: A Gen X Guide to Securing Your Financial Future: https://www.amazon.com/Retirement-Bites-Securing-Financial-Future/dp/154170584X

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Kerry Hannon:

Website: https://kerryhannon.com/

LinkedIn: https://www.linkedin.com/in/kerryhannon

Get in Touch with Janna Herron:

Facebook: https://www.facebook.com/janna.herron.77/

LinkedIn: https://www.linkedin.com/in/janna-herron-40316814

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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Why America’s Coastlines Are in Trouble: The Unreal Costs of Rising Seas

Wed, 17 Sep 2025 07:00:00 -0400

Climate change is often discussed in terms of catastrophic events, but what if the real story lies in the small, everyday impacts we’re already experiencing? I’m hosting Grey Gowder, an expert in resilience and sustainability, to explore the economic and environmental impact of rising sea levels, overbuilding, and disappearing ecosystems.

Grey shares his insights on the low country’s evolving landscape, where marshes are shrinking, water tables are rising, and local communities are at risk of being erased by the changing tides. He introduces the concept of "adaptive reuse" in architecture, arguing that the most sustainable building is the one already in existence.

So, what can we do to ensure a safer, more resilient future? It starts with asking the right questions at the local level and advocating for better community networks to build a world that’s not just about surviving climate change but adapting and thriving in it.

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

In This Episode:

- Climate change in the low country

- The impact of overbuilding and urban planning

- Adaptive reuse of structures and sustainable development

- Challenges in addressing climate change and future planning

- Paul Hawken’s concept of Regeneration

- Creating resilience for marginalized communities

- What questions should citizens ask their municipalities?

Resource Mentioned in the Episode:

Paul Hawken’s Book, Regeneration: Ending The Climate Crisis In One Generation: https://www.amazon.com/Regeneration-Ending-Climate-Crisis-Generation/dp/0143136976

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Grey Gowder:

Grey Gowder is a producer, filmmaker, and the founder of Carolina Ocean Alliance, The Hope Summit, and Enduring Curiosity. Grey is deeply engaged in addressing the challenges posed by climate change to coastal communities through storytelling. With a focus on the low country of the American Southeast, Grey emphasizes the importance of integrating natural ecosystems with urban development to foster resilience.

LinkedIn: https://www.linkedin.com/in/whittaker-grey-gowder

Instagram: https://www.instagram.com/greygowder/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

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YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

Is Ageism Holding Your Company Back?

Wed, 03 Sep 2025 07:00:00 -0400

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Did you know that 42% of hiring managers admit to having a bias against candidates based solely on their age? In today’s episode, we’re tackling one of the most pervasive and quietly damaging biases in the workplace—ageism. Whether you’re too young to be taken seriously or too old to climb the corporate ladder, ageism is impacting workers across the board.

Maureen Wiley Clough, a fierce advocate for age inclusivity, joins me to share her eye-opening experience of being called a “dinosaur” at just 37, and how it ignited her fight for change. She explains how businesses miss out on the advantages of diverse, intergenerational teams, and why this lack of inclusivity hurts productivity and innovation.

We must address ageism now, or the consequences will only grow. It’s time for business leaders to open up conversations about age inclusivity and take proactive steps to end age bias. And if you are personally navigating this issue, track your achievements and stay confident in your value as a professional.

In This Episode:

- Maureen’s experience with ageism

- Industries most affected by ageism

- How ageism affects employees of all ages

- The business case for a multigenerational workforce

- Coded language in job listings that drives ageism

- Positive examples of age inclusivity and future hiring trends

- How individuals can demonstrate their worth and plan for later years

- Strategies for creating an inclusive workplace

- Listener concerns about ageism and entrepreneurial opportunities

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Maureen Wiley Clough:

Maureen Clough is the host of the It Gets Late Early podcast and a leading voice in the fight against ageism. With a focus on promoting multigenerational teams and breaking down age-related biases, she works to create workplaces that value experience and diversity. Maureen is dedicated to challenging the stereotypes that hinder workers of all ages, particularly in industries like tech and advertising.

Listen to Maureen’s Podcast, It Gets Late Early: http://linktr.ee/itgetslateearly

Get in Touch with Maureen Clough:

LinkedIn: https://www.linkedin.com/in/maureenwclough/

Instagram: http://www.instagram.com/maureenwclough

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Subscribe:

YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1

Is Infertility the Next Global Crisis? Are We Running Out of Time to Have Kids? | Dr. Asima Ahmad

Wed, 20 Aug 2025 07:00:00 -0400

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Are you aware that infertility is no longer a personal struggle but a growing global crisis? With fertility rates falling globally, what does this mean for the future of family building? Today, I’m joined by Dr. Asima Ahmad, an expert in fertility and reproductive health, who takes us through the staggering statistics and how they’re shaping societal conversations.

Dr. Ahmad explains why many people are delaying childbearing, how age impacts fertility, and how fertility treatments are becoming more accessible and effective. We also discuss how science is evolving to help individuals facing fertility challenges, even if they’re navigating non-traditional paths to parenthood.

Family planning isn’t just about preventing pregnancy anymore; it’s about preparing for future possibilities. If you're curious about the options available to you, whether you're in a heterosexual relationship or navigating a non-traditional fertility journey, this conversation is for you.

In This Episode:

- The rising global fertility challenge

- Defining the fertility crisis and WHO statistics

- How fertility treatments extend reproductive years

- Is sperm quality declining?

- Cost-benefit analysis of early egg freezing to preserve fertility

- At-home vs professional fertility assessments

- Dr. Ahmad's PCOS journey and its impact on patients

- The fertility-menopause connection

- Fertility options for LGBTQ+ and single-parent families

- The pronatalism movement and the universal IVF treatment proposals

- Healthcare inequality in fertility treatment

- How can we reframe family planning in the post-pandemic era?

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Dr. Asima Ahmad :

Dr. Asima Ahmad is triple board-certified in Reproductive Endocrinology and Infertility (REI), Obstetrics and Gynecology, and Obesity Medicine, with expertise in complex fertility challenges. She strives to make fertility care accessible to patients from diverse backgrounds, ensuring they feel heard and respected.

Dr. Ahmad earned her medical degree from the University of Chicago, completed her OB-GYN residency at Yale, and finished her REI fellowship at the University of California, San Francisco. She also holds an MPH from Harvard University.

Get Fertility Treatment That Suits You!

Book an appointment with Dr. Ahmad: https://www.reproductivemedicineinstitute.com/

Access the easiest, most secure way to pay for fertility treatment

Learn more and apply at: https://www.get-carrot.com/

Get in Touch with Dr. Asima Ahmad:

LinkedIn: https://www.linkedin.com/in/asima-ahmad-md

Instagram: https://www.instagram.com/doctor_asima/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

How The Bank of Mom And Dad is DESTROYING America

Wed, 06 Aug 2025 07:00:00 -0400

What if you had access to affordable housing, strong pensions, and rising wages at the start of your career? For baby boomers, this was the reality, and it gave them a significant advantage in building wealth.

Dr. Eliza Filby joins me to explore how the baby boomer generation set the financial stage for today’s world, acquiring wealth through opportunities that aren’t as accessible to younger generations. But as that wealth begins to transfer, the economic divide is widening, leaving many millennials and Gen Z struggling to catch up.

Dr. Eliza reveals how this generational wealth transfer is reshaping our economic landscape, with the “Bank of Mum and Dad” stepping in as a significant financial support system. While it benefits many, it also creates a new set of challenges, as those without access to this generational support find it harder to thrive in today’s economy.

Don’t let the wealth gap define your future. Start planning and talking about financial expectations with your family today. Reach out to experts and get ahead of the curve before the next generational transfer happens.

In This Episode:

- Introduction to the ‘Bank of Mum and Dad’

- The baby boomer advantage and its financial impact

- Inheritance culture and how it affects meritocracy

- Family dynamics that fuel financial dependency on parents

- Has the ‘Bank of Mum and Dad’ affected wages?

- How is financial dependency on parents affecting family dynamics?

- How can younger generations navigate the great wealth transfer?

- Final thoughts on the ‘Bank of Mum and Dad’

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Dr. Eliza Filby:

Dr. Eliza Filby is an award-winning speaker, bestselling author, and expert on generational change. She provides sharp insights into the trends shaping how we live, work, and consume, with a focus on the future of wealth, family, and opportunity. Eliza has worked with global brands such as Google, PwC, and Adidas, and has a strong presence on Instagram, TikTok, LinkedIn, and YouTube. Her book, Inheritocracy, became a Sunday Times bestseller in 2024. Eliza's writing has appeared in The Times, The Guardian, and the Financial Times.

Get in Touch with Dr. Eliza Filby:

Website: https://www.elizafilby.com/

LinkedIn: https://uk.linkedin.com/in/dr-eliza-filby-b255122a

Instagram: https://www.instagram.com/dr_eliza_filby/

YouTube: https://www.youtube.com/channel/UCS82Ka2wcPerdEGx6Z1d1eA

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Your Baby's First Words Might Be to an AI (Here's Why That's Terrifying)

Wed, 23 Jul 2025 07:00:00 -0400

What kind of future awaits a generation that has never known a world without AI? Generation Beta, born between 2025 and 2039, will grow up with artificial intelligence shaping their learning, careers, and even their health. In this episode, we explore the profound impact AI will have on their lives and how it will redefine human experience.

While Gen Beta will benefit from personalized learning, predictive health tools, and new career opportunities, there are risks. AI could deepen social disconnection, erode communication skills, and shape identities before these kids even have the chance to explore their own.

The future of Gen Beta is in our hands—how will we shape it? Tune in to learn more about what we must do now to build a future worth inheriting.

In This Episode:

- Technological evolution across generations

- Four opportunities in AI-driven Generation Beta

- Risks and challenges of AI integration

- How can we build an ethical AI future for Gen Beta?

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Bradley Schurman:

https://www.oecd.org/en/publications/oecd-employment-outlook-2025_194a947b-en.html

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

OECD's 2025 Labor Market Outlook: Key Insights You Need to Know

Wed, 09 Jul 2025 07:00:00 -0400

Are we ready for the inevitable economic shift brought on by changing demographics? With fertility rates plummeting and life expectancy soaring, countries around the world are facing a rapidly evolving workforce, one that will have a profound impact on global prosperity.

In today’s episode, I sit down with Stefano Scarpetta, the head of the OECD's Employment, Labour, and Social Affairs, to discuss the current and future state of the workforce, the dramatic challenges ahead, and the levers we can pull to turn the tide.

As we look toward 2060, the reality is stark: many OECD countries will experience a significant decline in their working-age populations, and in some places, that decline could reach over 30%.

Are we prepared to make these necessary changes in time? Tune in for a fascinating conversation on how we can tackle this complex issue today to secure a prosperous tomorrow.

In This Episode:

- Interesting statistics on global demographic shifts

- The impact of population decline on economic growth

- Policy levers to mitigate the decline in population and GDP

- How can we increase intergenerational wealth and fairness?

- The role of artificial intelligence in addressing the workforce crisis

- How is the OECD using artificial intelligence?

- Why governments should focus on older workers

- What incentives do organizations need to attract 50+ workers?

- Key takeaway from OECD’s 2025 report

- Should we be optimistic or pessimistic about demographic shifts?

Resources Mentioned in the Episode:

OECD’s 2025 Labor Market Outlook:

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Stefano Scarpetta:

Stefano Scarpetta is the Director of the Employment, Labour and Social Affairs (ELS) Directorate of the OECD, where he leads initiatives on employment, migration, health, and social inequality. With a Ph.D. in Economics and a background in both the OECD and World Bank, he has influenced policy reforms across OECD countries. Stefano has authored numerous publications in leading academic journals and regularly represents the OECD at high-level international forums, such as the G20 and G7.

Get in Touch with Stefano Scarpetta:

LinkedIn:https://fr.linkedin.com/in/stefano-scarpetta-23718329

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Why 4 in 10 Americans Are Planning to Move Abroad (And Where They're Going)

Wed, 25 Jun 2025 07:00:00 -0400

What if America’s next great export isn’t goods or tech, but its people? I’m hosting Michele Collu, a Sardinian-born entrepreneur who's helping reverse the population decline in his home region by helping Americans make Sardinia their new home.

With his deep understanding of both U.S. and Italian cultures, Michele sheds light on what makes Sardinia irresistible for people seeking a slower, more connected life.

We talk about how Sardinia’s stunning beauty and rich cultural heritage remain largely untouched by globalization, making it an ideal escape from the grind. Michele shares why many Americans are trading hustle culture for a slice of coastal paradise, and what it actually takes to make the leap.

If you've ever fantasized about moving abroad, this episode is your unofficial guide. Tune in to hear Michele’s top advice, the most common misconceptions, and find out if this lifestyle is really for you.

In This Episode:

-Meet Michele Collu, the visionary behind Sardiamo

-Why Michele moved back to Sardinia

-Economic opportunities: the beauty and potential of Sardinia

-Can foreigners disrupt Sardinia’s cultural uniqueness?

-American dream abroad: Why Americans are moving to Sardinia

-What are the demographics of the American emigrants?

-Success stories of new Sardinian residents

-Some misconceptions about moving to Sardinia

-How Sardiamo helps newcomers settle in Sardinia

-Should you move to Sardinia?

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Michele Collu:

Michele Collu is the founder and CEO of Sardiamo, a relocation and real estate advisory firm based in Sardinia, Italy. Born and raised in Cagliari, Sardinia, he left the island at 17 to pursue education and career opportunities in Italy, the U.S., Germany, France, and the U.K. With a background in corporate law and experience in business development within the SaaS industry, Michele has worked in both legal and digital sectors. In 2021, he returned to Sardinia and, alongside his family, launched Sardiamo to assist international clients in relocating to the island.

Get in Touch with Michele Collu:

Website: https://www.sardiamo.com/

Instagram: https://www.instagram.com/micstardust/

LinkedIn: https://it.linkedin.com/in/michelecollu/en

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

The $8.7 Trillion Market Everyone Is Ignoring

Wed, 11 Jun 2025 07:00:00 -0400

What if the way we think about aging and retirement is all wrong? In today’s episode, I’m chatting with Michael Clinton about the longevity economy and how it’s reshaping the future. Michael shares insights on why companies are still clinging to outdated ideas about aging, missing out on a huge economic opportunity.

But this conversation isn’t just for businesses—it’s also for individuals. Michael explains how we can take control of our own longevity by making small but powerful changes in our daily lives. It’s about staying active, taking care of our health, and reimagining what’s possible in our later years.

If you’re ready to embrace this new way of thinking and unlock your full potential, make sure to tune in. The longevity economy is here, and it’s time to get involved!

In This Episode:

-Meet Michael Clinton, author of Roar

-Why companies need to rethink aging

-Which brands are leading the longevity charge?

-Exploring the $8.7 trillion opportunity in aging

-How disruptors are winning with older consumers

-How pop culture and age representation are evolving

-The end of the 18–49 obsession in advertising

-Democratizing the longevity revolution

-Rewiring, not retiring: A new career mindset for older professionals

-The role of companies in midlife reinvention

-What is the future of the longevity economy?

Order Michael Clinton’s Book:

Roar: Into The Second Half of Your Life (Before It's Too Late): https://a.co/d/cqoRnTM

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Michael Clinton:

Michael Clinton is the founder and CEO of ROAR Forward, a platform focused on redefining the second half of life through the "New Longevity" movement. A former president of Hearst Magazines, he is also a writer for Esquire, Men’s Health, and Oprah Daily. Clinton has run marathons on all seven continents and holds multiple degrees, including an honorary doctorate. He is also a photographer and a private pilot. Through ROAR Forward, Clinton inspires individuals to embrace the second half of life as a time for growth and fulfillment.

Get in Touch with Michael Clinton:

Website: https://roarforward.com/

Instagram: https://www.instagram.com/macglobetrotter/

LinkedIn: https://www.linkedin.com/in/michael-anthony-clinton

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

The Silent Collapse of Rural America—And Why It Affects You

Wed, 28 May 2025 07:00:00 -0400

How do we sustain our food supply when people, the very foundation of agriculture, are disappearing? I am hosting Dr. John Newton to unpack how demographic shifts are disrupting American agriculture. From aging rural populations to global population plateaus, we explore what happens when the “grow more, export more” model no longer works.

Dr. John shares how farms are being forced to evolve fast. From automation, AI, or transitioning to specialized high-quality products, farmers are racing against time to adapt to a radically different future. We also discuss why labor shortages, land repurposing, and shifting export markets are making it harder for small family farms to survive.

If you are wondering where your food will come from in the next 20 years, this episode will open your eyes. Stick around until the end for powerful takeaways on what needs to change now and what it means for the future of rural communities.

In This Episode:

-Meet the agricultural policy expert, Dr. John Newton

-The impact of demographic changes on agriculture

-How farmers are adapting to a shrinking population

-The impact of population shifts and competition in global markets

-Why farmers need to meet consumer preferences

-Technological innovations to make up for labor shortages in agriculture

-Policy solutions and the Farm Bill

-Farmers’ response to demographic changes

-Top 3 takeaways from the reality of shrinking population

-Final thoughts on thriving in a shrinking world population

Resources Mentioned in the Episode:

The Big Shrink – Research by Dr. John Newton’s team: https://www.terrainag.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Dr. John Newton:

Dr. John Newton is the Executive Head of Terrain, where he leads a team dedicated to providing agricultural market insights and analysis to support farmers and ranchers. With over two decades of experience in agricultural economics, Dr. John has held prominent roles, including Chief Economist for the U.S. Senate Committee on Agriculture, Nutrition & Forestry, and the American Farm Bureau Federation. He earned his Ph.D. in agricultural economics, along with master's degrees in applied economics and macroeconomics, from The Ohio State University.

Get in Touch with Dr. John Newton:

LinkedIn: https://www.linkedin.com/in/john-c-newton-econ

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Smaller China, Bigger Problems: Why the Demographic Decline Is a Global Crisis

Wed, 14 May 2025 07:30:00 -0400

Is China’s population decline the next big global disruptor? In today’s episode, we explore how China’s aging population and collapsing birth rate are reshaping its future and the world economy.

As labor shortages push wages up, automation becomes necessary, and global supply chains shift to survive the crisis. China’s middle class is also shrinking, and consumption is slowing down, signaling a new reality for the global market.

In short, China's demographic winter is here, and it’s a preview of challenges many countries will face. Tune in to understand why China’s population crisis matters and what it means for the global economy.

In This Episode:

- China's meteoric rise and its hidden cost

- The Chinese housing market crisis

- China’s shrinking workforce and need for automation

- China’s middle class and consumption decline

- Military and geopolitical implications of the population decline

- The global impact of China's demographic winter

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Is it Man Versus Machine or Man Plus Machine? Filling People and Skills Gaps With AI and Automation

Wed, 14 May 2025 07:15:00 -0400

Are you ready for a world where AI is not just a tool, but a partner in the workplace? In today’s episode, I’m joined by Jess Von Bank, a future of work expert, to dive into the evolving role of artificial intelligence in the labor market. From reshaping job structures to creating new opportunities, we explore how AI is transforming the way we work and what it means for the future of employment.

We discuss the growing skills and people gaps that are challenging organizations today and how AI and automation could help bridge these divides. Jess emphasizes the importance of adaptability in the workforce, highlighting the need for continuous learning, ongoing development, and embracing new technologies to stay competitive in a rapidly changing job market.

But it’s not all about the technology. We also unpack the human side of AI, including its potential biases and the impact on various demographics. If you're ready to navigate the intersection of technology and human talent, tune in and take the first step toward securing your future in an AI-driven world.

In This Episode:

- Introduction to AI's impact on jobs

- Skills gap vs. people gap and what it means for jobs

- The Darwinism of work and AI's role in job evolution

- Why HR and the C-suite need to embrace AI automation for efficiency

- Future of work with AI: shifting job roles and new opportunities

- The need for lifelong learning and continuous skill development

- Reimagining education and work for the AI age

- Potential biases within AI, and how to address the issues

- Ethical considerations of AI in the workforce

- Advice for new job entrants on the future of work

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

About Jess Von Bank:

Jess Von Bank is a seasoned HR transformation expert and the Global Leader of HR Transformation and Technology Advisory at Mercer. With over 20 years of experience, she specializes in digital-first cultural transformations and workforce technology. Jess is also a recognized thought leader in talent strategy, diversity, and employer branding. Outside of work, she is the President of Diverse Daisies, a nonprofit empowering young girls. She is passionate about creating inclusive environments for both youth and employees.

Get in Touch with Jess Von Bank:

LinkedIn: https://www.linkedin.com/in/jessvonbank/

Get in Touch with Bradley Schurman:

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

The War In Ukraine is Revealing Something Scary About Our Future

Wed, 14 May 2025 07:00:00 -0400

What happens when nations run out of soldiers to fight their wars but still choose to wage them? This is the reality we're facing today as shrinking populations collide with growing geopolitical tensions, particularly in Ukraine and Russia. As both countries grapple with devastating losses in manpower, technology has stepped in to reshape modern warfare.

In this inaugural episode, I explore how the combination of demographic collapse and radical technological acceleration is transforming the battlefield. As birth rates plummet, drones, AI, and automation are becoming the soldiers and strategists of the future.

It's clear that the evolution of warfare will be defined by the speed and sophistication of machines, not the number of soldiers on the ground. But will this technological shift make conflict more or less likely? Join me in exploring this and more insights on the intersection of shrinking populations and the future of global conflict.

In This Episode:

- The collision between warfare and demographic change

- The cost of war in human lives

- The impact of Russia's brain drain and low birth rates

- How technology and AI are taking over the battlefield

- Europe’s Kamikaze drone revolution

- The U.S. military’s AI strategy

- How demographics are driving defense automation

- Global military manpower shortage and its implications

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Bradley Schurman:

Website: https://www.behumanchange.com

Substack: https://www.populationnext.com