In this episode of Presence to Pipeline™, host Tamika Brunetti sits down with marketing mentor and personal brand strategist Sherry Sutton for a live LinkedIn audit that is as insightful as it is funny. Sherry gets real about what is working, what is not, and how to show up on LinkedIn in a way that feels authentic and drives results.

From headlines to featured sections, premium features to personality-driven copy, this conversation is for mission-driven entrepreneurs who want a LinkedIn presence that actually converts. We also talk about how Sherry turns one podcast into weeks of content, so your visibility supports your business without feeling performative.

TIMESTAMPS

00:00 Introduction and Welcome

00:22 Meet Sherry Sutton: Marketing Mentor

02:12 The Power of Podcasting

04:01 Live LinkedIn Profile Audit Begins

06:33 Optimizing Your LinkedIn Profile

07:59 Leveraging LinkedIn Premium Features

15:05 Maximizing Your LinkedIn Headline

21:03 Showcasing Personal and Professional Accolades

24:58 Understanding Rich Media on LinkedIn

26:03 Optimizing Your LinkedIn Location

26:49 Leveraging LinkedIn’s Business Features

28:09 Crafting an Engaging About Section

31:45 Maximizing the Featured Section

33:35 Strategic Use of the Activity Section

37:20 Updating Experience and Skills

41:40 Gathering Recommendations and Reviews

46:25 Maintaining Your LinkedIn Profile

What You’ll Learn

1. How to write a high-impact LinkedIn headline
2. Why you should stop hiding your personality, even on LinkedIn
3. Easy ways to make your profile more searchable and lead-generating
4. How Sherry turns one podcast into weeks of content
5. Why visibility does not have to feel gross or hard

If this episode helps you, do me a favor: watch on YouTube, subscribe, and share it with one friend who needs a LinkedIn refresh.

Tamika shares a story that makes the concept real. Someone reached out and asked her to record a 60-minute webinar on a very specific topic, one that their team could have easily researched themselves. They did not hire her for information. They hired her because they loved her content, her presence, and the way she communicates. The result: she named her fee, and they paid it. That is Digital Swagger in action, your digital reputation creating paid opportunities before you even chase them.

From there, Tamika breaks down how Digital Swagger is built. It starts with your digital presence, meaning what your LinkedIn profile communicates the moment someone lands on it. Then it expands into your digital voice, what you talk about, how you talk about it, and whether your message is clear enough for people to connect the dots. She spotlights a client who told her, “I have none of this Digital Swagger, help.” Together, they aligned the profile and the message, identified topics worth sharing, and “made some magic.” That client grew a following, expanded into YouTube, and moved from hesitant to confidently visible.

Finally, Tamika gives a practical framework for where you fit on LinkedIn right now. There are consumers (they read and watch but leave no digital footprint), engagers (they react, comment, and share), and creators (they post original content or thoughtful insights). Her reminder is simple: you can flex between all three without burning out, but you should choose intentionally if you want more opportunities to find you.

Watch the episode, subscribe for what is next, and share it with someone who is brilliant offline but under-recognized online.

#DigitalSwagger #LinkedIn #PersonalBranding #ExecutivePresence #ThoughtLeadership

Tamika will break down how to use Sales Navigator the right way, as a revenue tool that supports a real pipeline. You will hear practical guidance on targeting the right buyers, what to say when you reach out, and how to build trust, momentum, and relationship equity without sounding scripted.

The focus is measurable and business first: more qualified meetings; increased sales velocity; stronger executive access, and new opportunities.

Expect a repeatable approach built for busy leaders and modern revenue teams who want outcomes, not noise.

Watch on YouTube, subscribe on Apple Podcasts and Spotify, and share this episode with a leader who wants their LinkedIn presence to produce real opportunities.