Print to Pixel

The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46

Fri, 09 Jan 2026 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.

The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.

Chapters:

00:00 Intro
06:23 Josh Gold's Journey in Direct Mail
11:44 The Resurgence of Direct Mail
18:03 Effective Strategies for Direct Mail
25:29 The Humor Behind Pre-Sorted Bullshit
33:34 Integrating Direct Mail with Omnichannel Marketing

Get in touch with Josh:

Mentions:

More About Postalytics:

Harnessing AI for Marketing Success with Susan Frew #45

Fri, 05 Dec 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.

Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.

Chapters:

00:00 - Intro
02:09 - Susan Frew's Unique Journey
06:33 - The Role of AI in Business
10:53 - Understanding Vibe Marketing
14:03 - The Importance of Direct Mail
21:57 - Leveraging AI for Marketing
29:58 - Get in Touch with Susan

Get in Touch with Susan:

Susan's LinkedIn

Susan's Website

More About Postalytics:

Calix ConneXions Conference 2025

Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44

Thu, 16 Oct 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns.

The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity.

Chapters:

00:00 - Intro
01:47 - Introducing Chas Rubino
02:47 - Gabe Petersen's Career Journey
08:03 - The Role of Global Director of Field Strategy
10:40 - Overview of Calix and Its Offerings
11:38 - Collaboration in the Rural Telco Space
12:59 - The Importance of Engagement in Marketing
17:58 - The Partnership Between Postalytics and Calix
26:27 - Market Trends and Customer Engagement Strategies
34:00 - The Importance of Brand in a Competitive Landscape
37:45 - Calix ConneXions Conference 2025

Mentions:

Building a Brand in a Competitive Broadband Market with Jarie Bolander #43

Fri, 10 Oct 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies.

The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem.

Chapters:

00:00 - Intro
02:14 - Jari Bolander's Unique Journey
07:15 - Transitioning to Marketing and Storytelling
09:13 - Understanding Decision Counsel and Subscriber
14:00 - Challenges in the Broadband Service Provider Industry
22:09 - The Importance of Differentiation in Marketing
29:55 - Cutting Through the Noise of Digital Advertising
38:32 - The Importance of Partnerships in the Broadband Industry
44:06 - Understanding Marketing Standards and Best Practices
49:44 - Get in Touch with Jarie

Get in Touch with Jarie:

Decision Counsel Website

Mentions:

Gary Halbert

Decision Counsel

Calix ConneXions 2025

Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42

Tue, 09 Sep 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.

The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.

Chapters:

00:00 - Intro
01:45 - Derric's Accidental Journey to Leadership
05:18 - The Growth and Evolution of DickersonBakker
10:20 - The Mission and Success Factors of DickersonBakker
15:03 - Client Engagement and the Consulting Model
18:21 - Transitioning to a Holistic Consulting Approach
23:41 - The 2024 Nonprofit Leaders Study Overview
36:07 - Thoughts on Omnichannel Marketing Strategies
47:09 - The Importance of Data and Personalization in Fundraising
51:33 - Get in Touch with Derric

Get in Touch with Derric:

DickersonBakker Website

Mentions:

More About Postalytics:

Building Community in Marketing Ops with Mike Rizzo #41

Tue, 19 Aug 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza.

The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies.

Chapters:

00:00 - Intro
04:51 - Mike Rizzo's Journey into Marketing Operations
10:48 - The Birth of a Community and Its Challenges
18:21 - A Community Led Event Called Mopsa Palooza
22:46 - Research Insights on the Future of Marketing Operations
29:21 - Integrating Offline and Online Marketing Strategies
36:44 - Get in Touch with Mike

Get in Touch with Mike:

Mike's LinkedIn

MarketingOps Website

More About Postalytics:

Engagement Fundraising by Greg Warner

Fundraising with Omni-Channel Marketing with Greg Warner #40

Fri, 25 Jul 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations.

Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts.

Chapters:

01:35 - Greg Warner's Journey and MarketSmart's Foundation
06:39 - Understanding Major Donors and Engagement
11:18 - MarketSmart's Approach to Donor Engagement
20:55 - Using Engagement Scores in Fundraising
27:06 - Greg's Take on Direct Mail in Omnichannel Marketing
35:30 - Free Tools and Resources for Nonprofits
39:11 - Get in Touch with Greg

Get in Touch with Greg:

MarketSmart Website

Greg's LinkedIn

Books:

More About Postalytics:

Mal Warwick Donordigital Website

Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39

Thu, 24 Jul 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.

Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.

Chapters:

00:00 - Intro
02:25 - Wendy's Journey in Nonprofit Fundraising
08:45 - Exploring Peer-to-Peer Texting
16:24 - Implementing Texting Programs for Nonprofits
28:54 - The Role of Direct Mail in Omnichannel Strategies
40:57 - Future of Peer-to-Peer Texting and Best Practices
43:05 - Get in Touch with Wendy

Get in Touch with Wendy:

Wendy's Email - whusman@mwdagency.com

2025 Bridge Conference

Mentions:

Evan Tighe

Kate Mucci

Companies/Organizations:

Student Conservation Association

Semper Virens Fund

Trust for Public Land

NTEN

Great Small Works

Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

Thu, 17 Jul 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts.

She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts.

Chapters:

00:00 – Introduction to Omnichannel Marketing and Nonprofits
01:42 – Colleen Carroll's Journey into Nonprofit Work
04:08 – Understanding Double the Donation's Mission
07:29 – Colleen's Role in Community and Events
12:01 – The Importance of Employer Matching Gifts
15:51 – Success Stories from Double the Donation
19:37 – Omnichannel Marketing Strategies for Nonprofits
23:33 – Preview of the Bridge Conference Presentation
26:22 – Get in Touch with Colleen

Get in Touch with Colleen:

Colleen's LinkedIn

Colleen's Email

Double The Donation Website

Mentions:

Sara Murphy

San Diego Humane Society

Michael J. Fox Foundation

Lehigh University

Save the Children US

More About Postalytics:

National Indian Health Board

The Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37

Tue, 15 Jul 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.

The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.

Chapters:

00:00 - Intro
01:44 - Josh's Background & Career Journey
02:44 - Documentary vs Data Storytelling Impact
06:31 - Hope-Centric Messaging Framework
10:27 - Vaccine Campaign Case Studies
17:22 - Omnichannel Story Mapping
24:37 - DIY Community Video Success
33:34 - Get in Touch with Josh

Get in Touch with Josh:

Mentions:

More About Postalytics:

Why Marketing Tech Keeps Exploding with Scott Brinker #36

Tue, 08 Jul 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.

They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.

Chapters:

00:00 - Intro
02:15 - Scott's Background & Career Journey
03:00 - Early Days of Marketing Technology
07:03 - Evolution of the MarTech Landscape
09:34 - Generative AI in Marketing
12:00 - HubSpot's AI Tools & Industry Adoption
21:45 - HubSpot's Partner Ecosystem Growth
30:39 - Omnichannel Marketing Strategies
35:24 - Get in Touch with Scott

Get in touch with Scott:

Scott Brinker's LinkedIn

Mentions:

More About Postalytics:

State of Cold Email 2025 Report

Strategies for Hunting with Cold Outreach with James Milsom #35

Mon, 30 Jun 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.

They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.

Chapters:

00:00 - Intro
02:26 - The Office UK vs US
03:37 - James's Journey from Law to Marketing
08:30 - Key Priorities at Hunter.io
12:07 - Is Cold Email Really Dead?
16:04 - Messaging Madness 2025 Campaign
25:16 - The Role of Cold Email in Omnichannel Marketing
28:45 - Leveraging AI in Marketing Strategies
34:18 - Get in Touch with James

Get in Touch with James:

James Milsom on LinkedIn

Hunter Website

Links:

More About Postalytics:

Vancouver Island Economic Forum

Harnessing AI for Nonprofit Success with Charly Jarrett #34

Fri, 20 Jun 2025 09:00:00 -0400

In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.

The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact.

Chapters:

00:00 - Intro
01:45 - How Charly’s Career Journey Led to AI in Fundraising
04:50 - What Are Nonprofits Afraid of When It Comes to AI
11:45 - How Should Nonprofit Leaders Start Thinking About AI
21:36 - How to Begin Using AI in Fundraising Strategy
26:37 - How Spark Points and Data Can Improve Omnichannel Fundraising
27:34 - How AI Can Help Discover Patterns Across Channels
29:12 - Final Thoughts on the Impact of AI in the Workplace
33:10 - How AI Can Help Reduce Burnout in a Female Dominated Sector
33:56 - Get in Touch with Charly

Get in Touch with Charly:

Charly Jarrett

HJC Website

Mentions:

Claude

Digital Outlook Report

More About Postalytics:

Association of the Wall and Ceiling Industry

Empowering Non-Video Marketers with Michael Hoffman #33

Mon, 19 May 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.

Chapters:

00:00 - Intro
03:09 – Michael’s Background and Path to Gather Voices
11:19 – What Is Community-Driven Video?
19:06 – Using Video in the Purchase Funnel
21:57 – Ideal Customer Profile and Vertical Strategy
30:32 – Helping Non-Video Marketers Create Content
34:48 – Direct Mail and Omnichannel Marketing Use Cases
38:52 – Get in Touch with Michael

Get in Touch with Michael:

Michael's LinkedIn

Gather Voices Website

Mentions:

Rich Schlackman

Make-A-Wish Foundation

Alzheimer’s Association

American Bar Association

American College of Foot and Ankle Surgeons

More About Postalytics:

Fiber Broadband Marketing - Single Source of Truth Data Architecture with Hannah Lee #32

Fri, 18 Apr 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.

The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.

Chapters:

What Inspired Hannah to Start Second Mile – 02:10
Defining Revenue Operations and How It’s Applied – 06:51
Challenges in the Fiber Broadband Space – 10:29
Why Clean Data is the Key to Growth and Automation – 13:18
What Makes HubSpot a Great Fit for Fiber Companies – 14:58
The Value of Integration and Reducing Technical Debt – 16:58
Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
The Risk of Relying on a Single Channel – 23:53
Get in Touch with Hannah and Second Mile – 25:11

Get in Touch with Hannah:

Hannah's LinkedIn

The Second Mile Website

More About Postalytics:

NTEN (Nonprofit Technology Network)

Human-Centered Design in Nonprofit Technology with Brian Greenwald & Tracy Kronzak #31

Sat, 22 Mar 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.

The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.

They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.

Chapters:

00:00 – Intro
03:00 – The Origin Story of Benevolent Tech
12:45 – How the Nonprofit Tech Landscape Is Evolving
28:18 – What It Means to Be a Benevolent Business
28:24 – Who Benevolent Tech Serves and Their Ideal Clients
32:15 – The Power of Human-Centered Design
34:55 – Why Postalytics Matters to the Nonprofit Sector
37:13 – Looking Ahead: Innovation from 2025 to 2030
45:50 – HubSpot Day at NTC and the Vision Behind It
56:39 – How to Connect with Benevolent Tech

Get in Touch with Benevolent Tech:

Tracy Kronzak's LinkedIn

Mentions:

Imperial College London – Leonardo Centre

More About Postalytics:

Direct Mail with AI and Data-Driven Marketing with Brian Stacey #30

Fri, 14 Mar 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.

Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.

Chapters:

Intro - 00:00
Brian’s Career Journey and the Road to Decision Science – 01:47
How Decision Science Helps with Data-Driven Marketing – 08:42
Maximizing Direct Mail ROI with AI and Predictive Models – 16:10
Scaling Direct Mail from 200K to 1M Pieces – 19:02
Omnichannel Marketing in Financial Services – 26:04
Data-Driven Direct Mail and Omnichannel Integration – 28:59
Get in Touch with Brian – 33:04

Get in Touch with Brian:

Mentions:

More About Postalytics:

How to Build a Strong Brand in B2B with Drew Neisser #29

Fri, 28 Feb 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.

Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.

Chapters:

Intro - 00:00
Drew’s Career Journey and the Birth of Renegade Marketing - 02:35
Building a Community for Marketing Leaders with CMO Huddles - 05:42
Why CMOs Need to Invest in Their Personal and Company Brand - 07:58
Key Challenges for CMOs and the Importance of Branding - 08:25
The Power of Experimentation and Data-Driven Marketing - 11:16
The Role of Multi-Channel Marketing in Brand Growth - 15:48
Why Consistency and Alignment Matter in Marketing - 26:48
Get in Touch with Drew - 34:38

Get in Touch with Drew:

Drew's Email

CMO Huddles Website

Mentions:

Global Penguin Society

More About Postalytics:

Vantage Point Solutions Website

Direct Mail, Automation, and the Future of Broadband Marketing with Ruby Hibben #28

Thu, 13 Feb 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.

Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.

Chapters:

Intro - 00:00
Ruby’s Career Journey - 02:01
Building a Marketing Team at Vantage Point - 06:58
Understanding Vantage Point’s Clients - 11:24
Key Challenges in Broadband Marketing - 14:03
Collaborating with Industry Experts - 14:50
The Role of Direct Mail in Omnichannel Strategies - 22:00
Harnessing Automation for Marketing Success - 26:01
Get in Touch with Ruby - 27:25

Get in Touch with Ruby:

Ruby's Email

Mentions:

Brian Enga

More About Postalytics:

Kenneth's podcast "A Shark's Perspective"

Swimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27

Thu, 16 Jan 2025 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.

Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.

Chapters:

Intro - 00:00
Introduction and the "Shark" Nickname - 01:32
Career Journey to Speaker and Podcaster - 03:01
The Shark Metaphor in Marketing - 09:01
Differentiation and the "Sea of Sameness" - 12:36
Integration of Direct Mail with Omnichannel Marketing - 17:08
The Importance of Standing Out in Marketing - 26:33
Get in Touch with Kenneth - 29:40

Get in Touch with Kenneth:

Kenneth's LinkedIn

Website

Mentions:

Speakernomics Podcast

St. Jude Children's Research Hospital

Hedwig von Restorff

More About Postalytics:

The American Heart Association

Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26

Thu, 19 Dec 2024 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.

Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.

Chapters:

00:00 - Intro
02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up
07:50 - Understanding Fundraise Up's Mission and Rapid Growth
13:24 - What Salvatore Focuses on as Chief Community Officer
16:23 - The Impact of Online Donation Forms on Fundraising
22:02 - Building an Ecosystem to Enhance the Donor Experience
25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer
27:47 - Redefining Direct Mail with Creativity and Technology
32:55 - Get in Touch with Salvatore

Get in Touch with Salvatore:

Salvatore's LinkedIn

Salvatore's Email

Mentions:

UNICEF USA

The Salvation Army USA

Asia Wild

The American University of Rome

University of California

Child Mind Institute

More About Postalytics:

How To Cultivate Deep Donor Relationships at Scale

Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25

Thu, 05 Dec 2024 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.

Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.

Chapters:

00:00 - Intro
00:17 - Meet Erik Tomalis and Virtuous
07:04 - Smart Nonprofits Using CRM and Automation
10:31 - Top Priorities for Adopting a New Platform
15:39 - The Responsive Maturity Model Presentation at Bridge Conference
20:23 - Get in Touch with Erik

Get in Touch with Erik:

Erik's LinkedIn

Virtuous Website

Virtuous Ebooks:

The Responsive Nonprofit

Mentions:

Gabe Cooper

Harold J. "Si" Seymour

Giving Institute

Association of Fundraising Professionals (AFP)

Bridge Nonprofit Conference

More About Postalytics:

Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24

Tue, 22 Oct 2024 09:00:00 -0400

In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.

Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience.

Chapters:

00:00 - Intro
01:38 - Introduction and Pedro's Career Journey
07:16 - The Importance of Building Relationships in Major Gift Planning
10:22 - Strategic Approach to Major Gift Fundraising
18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising
22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy
24:22 - Bridging Offline and Online with Direct Mail and QR Codes
26:24 - Get in Touch with Pedro

Get in Touch with Pedro:

Mentions:

More About Postalytics:

George Mason University Website

Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23

Wed, 09 Oct 2024 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts.

Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs.

Chapters:

01:28 - Aquanetta's Background
08:07 - Defining Planned Giving and Its Importance
10:40 - Marketing Strategies for Planned Giving
16:33 - The Role of Direct Mail in Planned Giving
25:30 - Stewardship and Retention in Planned Giving Programs
28:23 - National Make-A-Will Month and National Estate Planning Awareness Week
32:11 - Get in touch with Aquanetta

Get in touch with Aquanetta:

Aquanetta's LinkedIn

More About Postalytics:

Chappell + Crimmins Website

Responsible and beneficial use of AI for fundraising with Nathan Chappell #22

Thu, 26 Sep 2024 09:00:00 -0400

In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity.

He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns.

Chapters:

00:00 - Intro
01:57 - Introduction to Nathan Chappell and the Intersection of AI and Generosity
09:46 - The Impact of AI on Fundraising
16:12 - The Mix Between Predictive AI and Generative AI
22:20 - Legitimate Concerns and Fear-Based Limitations of AI in Fundraising
27:28 - The Need for Curiosity and the Grassroots Movement of Fundraising AI
36:55 - Practical Applications of AI in Fundraising Campaigns
42:31 - Get in touch with Nathan

Get in touch with Nathan:

Nathan's LinkedIn

Mentions:

Sam Altman

Carvana

Books:

The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley

Build the Life You Want by Arthur C. Brooks

More About Postalytics:

Cathexis Partners Website

Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21

Thu, 12 Sep 2024 09:00:00 -0400

In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors.

They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning.

Chapters:

00:00 - Intro
02:35 - Mark Becker's Path to Success
09:34 - Nonprofit Tech Challenges and Solutions
12:04 - Success Stories in Nonprofit Tech
15:41 - Key Platforms in the Nonprofit Tech Landscape
24:31 - Streamlining Direct Mail for Nonprofits
27:12 - Get in Touch with Mark

Get in Touch with Mark:

Mark Becker

Mentions:

Bonterra

Event 360

Susan G. Komen for the Cure

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Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20

Tue, 27 Aug 2024 09:00:00 -0400

Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.

She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends.

Chapters:

00:00 - Intro
01:09 - Eliza's Background
06:41 - Eliza's Career in MDKM
10:27 - Evolution of Nonprofit Marketing and Trends for 2025
14:59 - Crafting a Simple and Memorable Emotional Story
18:16 - Eliza's Highlights from the Bridge Conference Panel
26:06 - Juicy Questions from the Advice Column
28:00 - Work-Life Balance and Personal Fulfillment
30:02 - Get in Touch with Eliza

Get in Touch with Eliza

Mentions:

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A Direct Solution Website

The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19

Tue, 06 Aug 2024 09:00:00 -0400

Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.

Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.

Chapters:

00:00 - Intro
01:35 - Erica's Background and A Direct Solution
09:07 - Building Multichannel Campaigns for Small Nonprofits
14:52 - Building a Brand for Sustainable Revenue Growth
20:43 - Overcoming Pain Points in Segmentation and Channel Diversification
27:30 - Influential Figures in Erica's Career Journey
29:32 - The Bridge Integrated Marketing & Fundraising Conference
33:13 - Get in Touch with Erica

Get in Touch with Erica:

Erica's Email

Erica's LinkedIn

Mentions:

The Nonprofit Alliance

The Bridge Integrated Marketing & Fundraising Conference

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NextGen Fundraising Website

The Evolution of Fundraising in the Nonprofit Sector with Tim Oleary #18

Wed, 24 Jul 2024 09:00:00 -0400

Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.

Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions.

Chapters:

00:00 - Intro
01:10 - Tim O'Leary's Career and NextGen
05:49 - Nonprofit Fundraising Evolution
10:53 - Evolving Skills and Team Dynamics at NextGen
13:31 - Challenges in Channel Integration
16:38 - Custom Solutions for Diverse Clientele
21:03 - Aligning Fundraising with Strategy
22:56 - Balancing Long-Term Goals with Immediate Needs
25:15 - Bridge Integrated Marketing & Fundraising Conference

Get in Touch with Tim:

Tim's LinkedIn

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InfraRed Capital Partners

Understanding Customer Needs in the Telecom Industry with Steve Smith #17

Tue, 23 Jul 2024 09:00:00 -0400

Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.

He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.

Chapters:

00:00 - Intro
01:07 - Introduction and Background
08:40 - The Shift from Backbone to Fiber
11:35 - Translating Technical Efforts for Your Target Audience
14:26 - Understanding and Choosing the Right Internet Package
27:05 - Personalizing Direct Mail for Business and Residential Customers
31:03 - Pain Points in Direct Mail Operations
33:18 - The Real-World Impact of Connectivity

Get in Touch with Steve:

Mentions:

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The Value of Integrations in Marketing Technology with Jesse Cunningham #16

Wed, 10 Jul 2024 09:00:00 -0400

Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.

The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.

Chapters:

00:00 - Intro
01:51 - How Jesse Joined HubSpot
06:28 - HubSpot's Commitment to Partnership
13:55 - Lessons and Insights Around Marketing Solutions
18:42 - Optimizing Marketing with Personalized Customer Engagement
21:48 - Integrations for Enhanced Customer Experience
23:26 - Get in Touch with Jesse

Get in Touch with Jesse:

Jesse's LinkedIn

Mentions:

Yamini Rangan

Scott Brinker

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Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15

Wed, 26 Jun 2024 09:00:00 -0400

Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.

Chapters:

00:00 - Intro
01:41 - Introduction to Utopia Fiber and Kimberly McKinley
04:09 - Pain Points, Solutions and Challenges in Fiber Marketing
07:09 - Competing Against Established Fiber Giants
09:21 - Executing Ecosystem Integration for Real Impact
11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches
18:12 - Leveraging Technology to Build Human Connections
20:11 - The Role of Transparency
23:21 - Combining Traditional and Digital Marketing for a Young Audience
26:18 - Interesting Tidbits About Kim
27:18 - Get in Touch with Kim

Get in Touch with Kim:

Kimberly's LinkedIn

Utopia Fiber Website

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Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14

Wed, 12 Jun 2024 09:00:00 -0400

Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.

Chapters:

00:00 - Intro
02:12 - The Beginning of Digital Reach
07:43 - Finding the Right People During Growth
13:03 - Strategic Use of Direct Mail for Nonprofit Engagement
19:08 - Expanding Engagement Through Instant Communication
22:54 - Get in Touch with Mandy

Get in Touch with Mandy:

Mandy's LinkedIn

Digital Reach Website

Mentions:

The Connecticut Project

Melvin Medina

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Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13

Fri, 26 Jan 2024 09:00:00 -0400

Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.

Chapters:

00:00 - Intro
02:45 - Fold Factory Founding Story
06:10 - Unveiling Fold of the Week's YouTube Success
14:50 - From YouTube Series to Online Courses
19:14 - Keys to Direct Mail Success in Digital Marketing
25:14 - Trish's Course Target Audience and Value Proposition
28:27 - Common Missteps in New Direct Mail Initiatives
36:15 - Get in Touch with Trish

Get in Touch with Trish:

Trish's LinkedIn

Fold Factory Website

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Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12

Thu, 23 Nov 2023 09:00:00 -0400

In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).

Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.

Chapters:

00:00 - Intro
01:20 - Casey's Journey and Day-to-Day Focus
02:46 - Casey's Drive for Organic Growth at ActiveCampaign
05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency
10:53 - Building Early Success in Campaigns with Automation
17:16 - ActiveCampaign's Latest Exciting Announcement
19:28 - Ecosystem Differentiation in Integrations
22:57 - Get in Touch with Casey

Get in Touch with Casey:

Casey’s LinkedIn

Casey’s Email

ActiveCampaign Website

Mentions:

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Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11

Thu, 16 Nov 2023 09:00:00 -0400

In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.

Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.

Chapters:

00:00 - Intro
03:00 - Brad's Path to DirectMail 2.0 Co-Founder
08:28 - Unveiling Customer Utilization and Impact
13:29 - Navigating Long-standing Attribution Methods
17:41 - Marketers' Success Tips for Informed Delivery Campaigns
22:33 - AI's Impact on Omnichannel Campaigns
25:13 - Smart Investing in AI Trends for Business Growth
28:10 - Direct Mail and Digital in Political Campaigns
32:01 - Get in Touch with Brad

Get in Touch with Brad:

Direct Mail 2.0 Website

Brad’s Email

Mentions:

Joy Gendusa

USPS

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Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

Mon, 06 Nov 2023 09:00:00 -0400

In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.

Chapters:

00:00 - Intro
02:18 - Thomas' USPS Role and Impact on Marketers
06:37 - 2023 Consumer Trends and Insights
10:10 - Direct Mail is a Premium Way to Communicate
13:51 - USPS Transformation and "Delivering for America"
20:01 - Delivering Performance Direct Mail in the United States 2023
25:17 - The Impact of Marketing Automation on Direct Mail Usage
28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers
32:58 - Unlocking the Power of USPS Informed Delivery
37:35 - Get in Touch with Thomas

Get in Touch with Thomas:

USPS Website

Mentions:

Louis DeJoy

Winterberry Group

More About Postalytics:

PMC Content Services Website

The Evolution at The Print and Mail Industry with Mike Porter #09

Thu, 02 Nov 2023 09:00:00 -0400

In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.

Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.

Chapters:

00:00 - Intro
02:21 - Mike’s Journey to Print Mail Consultants
05:22 - Change and Consistency in Print and Mail
11:54 - The Technology Evolution in the World of Print and Mail
18:57 - Barriers to Direct Mail Adoption
24:03 - The Rebirth of Direct Mail and What Triggered It
29:19 - Mike's Key Advice for Marketers on Direct Mail
32:16 - Get in Touch with Mike

Get in Touch with Mike:

Print Mail Consultants

Mike’s LinkedIn

Mentions:

Bell and Howell

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Maximizing ROI Through Omnichannel Mastery with Brian Snider #08

Thu, 19 Oct 2023 09:00:00 -0400

In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.

Chapters:

00:00 - Intro
01:46 - Brian's Journey to GRI Group Presidency
05:41 - Boosting ROI Through Omnichannel Marketing
09:02 - Using Data for Targeted Client Segmentation and Personalization
12:56 - The Pros and Cons of Automated Direct Mail in Campaigns
17:30 - Innovative Automation in Insurance Direct Mail
21:54 - Balancing Performance and Brand Investments for Clients
27:17 - Get in Touch with Brian

Get in Touch with Brian:

GRI Group Website

Brian’s Email

Mentions:

Fortune 500

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A Marketing Success Journey in a Digital Age with Kevin Lee #07

Thu, 12 Oct 2023 05:00:00 -0400

In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.

Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing. Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies.

Chapters:

00:00 - Intro
02:42 - Kevin’s Story From Yale to Marketing Success
10:01 - Balancing Time and Energy in Managing Multiple Platforms
14:27 - Exploring the Evolution of Giving Forward + Gawker
23:05 - Kevin’s Transition from SEM to Direct Mail and Omnichannel Insights
30:39 - Marketing Investments During Economic Uncertainty
34:15 - Navigating Generative AI's Impact on SEO and Marketing Channels
39:40 - Get in Touch with Kevin

Get in Touch with Kevin:

Mentions:

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Synergy of Data and Creativity in Sales Leadership with Michael Helms #06

Thu, 28 Sep 2023 09:00:00 -0400

In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.

Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology.

Chapters:

00:00 - Intro
02:08 - Michael’s Career Journey in Marketing and Omni-Channel Communications
06:22 - RRD's Perspective on Direct Mail and Omnichannel Marketing
08:39 - Crafting Strategies in Marketing Campaigns
11:51 - Innovative Multichannel Campaign Success Story
16:45 - Acuity by R&D's Impact on Direct Mail Testing
21:02 - RRD's "Go Creative" Global Creative Services
29:12 - Exploring Optichannel Marketing Trends and Insights
31:54 - Fostering Customer Relationships with QR Codes and Direct Mail
35:41 - Get in Touch with Michael

Get in Touch with Michael:

Michael’s Phone - 248-207-0690

Mentions:

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CMS - Centers for Medicare & Medicaid Services

Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05

Fri, 15 Sep 2023 05:30:00 -0400

In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies.

She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is recognized as an accomplished author and thought leader in the marketing field.

Chapters:

00:00 - Intro
02:09 - Marketing Background and Career at MERGE
07:43 - Direct Mail's Success in Healthcare
13:06 - Regulation's Impact on Health Campaigns
18:16 - Enhancing Open Enrollment with Multi-Channel Marketing
27:05 - Exploring the Rise of Online Response Channels
32:40 - DEI Strategies in Healthcare Insurance Marketing
40:30 - Get in Touch with Lianne

Get in Touch with Lianne:

Merge Website

Lianne’s Email

Lianne’s LinkedIn

Mentions:

More About Postalytics:

The Sustainable Mail Group

The Future of Customer Communication and Sustainability with Steve Falk #04

Thu, 14 Sep 2023 05:30:00 -0400

In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations.

Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utilize advanced carbon offset techniques.

Chapters:

00:00 - Intro
02:47 - The Journey of Steve in the Marketing World
11:25 - Direct Mail's Power in Timeliness and Personalization
15:14 - AIIM's Key Solutions for Its Customers
18:35 - The Transformation of Direct Mail into Tech-Integrated Marketing
21:29 - The Evolving Landscape of Omni-Channel Marketing
27:17 - AIIM's Carbon Neutral Direct Mail Service
39:01 - Get in Touch with Steve

Get in Touch with Steve:

Mentions:

More About Postalytics:

Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03

Thu, 14 Sep 2023 05:30:00 -0400

In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently.

Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today.

Chapters:

00:00 - Intro
02:33 - Bruce's Marketing Journey and BKM Foundation
11:39 - Finding Consistency Across Banking and Non-Banking Clients
17:25 - Unique Challenges in Banking Marketing at BKM
20:26 - Bruce's Top 3 Tips for Omnichannel Campaigns
27:35 - The Power of Profitability-Based Segmentation
31:54 - Bruce's Passion for Sustainable Marketing
40:18 - Get in Touch with Bruce

Get in Touch with Bruce:

BKM Marketing Website

Net Zero Now

Mentions:

Sam Ricco

More About Postalytics:

“The Most Amazing Marketing Book Ever” by Mark W. Schaefer

Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02

Thu, 14 Sep 2023 05:30:00 -0400

In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.

Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”.

Chapters:

00:00 - Intro
02:06 - Early Influences and the Path to Direct Marketing
04:25 - Starting Strong in Direct Mail
08:11 - Unique Characteristics of Direct Mail Data
13:38 - Perceptions of Direct Mail vs. Digital Channels
16:44 - Creative Trends in Direct Mail
20:40 - Innovative Technology at Gunderson Direct
23:50 - Emerging Data Sources in Direct Mail Marketing
27:32 - Key Advice for Novice Marketers in Direct Mail
32:31 - An Inspirational Direct Mail Success Story
34:38 - The Evolving Landscape of Direct Mail in Marketing
36:38 - The Most Amazing Marketing Book Ever
38:25 - Get in Touch with Jeff

Get in Touch with Jeff:

Gunderson Direct Website

Jeff’s Email

Books:

More About Postalytics:

“Using Behavioral Science and Marketing” by Nancy Harhut

Using Behavioral Science in Marketing with Nancy Harhut #01

Thu, 31 Aug 2023 05:00:00 -0400

In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.

Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.

Chapters:

00:00 - Intro
02:03 - From Early Career to Behavioral Science in Marketing
04:39 - Exploring the Power of Behavioral Science in Marketing
08:42 - Enhancing Direct Marketing with Emotion-Driven Strategies
12:23 - Embracing Counterintuitive Marketing with Behavioral Science
18:52 - Testing Behavioral Science in Direct Marketing
21:24 - Direct Mail Testing with Behavioral Science Insights
26:48 - Behavioral Science Marketing Insights in Nancy’s Book
28:39 - Get in Touch with Nancy

Get in Touch with Nancy:

Nancy's LinkedIn

HBT Marketing Website

Mentions:

Robert Cialdini

John Sisson

Books:

“Influence: The Psychology of Persuasion” by Robert Cialdini

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