Profit by Design

396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It

Thu, 09 Apr 2026 03:00:00 -0400

What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn Beaver break down the following: why smart, capable business owners misdiagnose their biggest challenges; the difference between surface problems and root issues; why more effort isn’t creating better results; how to identify what will actually move the needle in your business; and the first step to getting out of the survival trap. Join us!

Profit by Design is a Tap the Potential production.

Show Highlights:

Want to change everything, starting today? Take the Better Business, Better Life Assessment to get clarity on exactly what your business needs next!
What is your business really costing you?
Our holistic approach makes us different.
The biggest Aha moments from our calls with business owners
We help you reconnect to your dream and fall in love with your business again!
How to know you have a sustainable business (Is it a business or a job?)
Your next steps: Take the Better Business, Better Life Assessment and book a call with Kaitlyn.

Resources:

Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

395: The Real Reason You Can’t Take Time Off From Your Business

Thu, 02 Apr 2026 03:00:00 -0400

Let’s be honest. When was the last time you took a real vacation—without checking your email? If the idea of stepping away from your business makes your stomach tighten up in knots, this episode is for you. You didn’t start your business to be on call 24/7, yet most entrepreneurs are putting their businesses before their families. If this is you, you have an owner dependency problem. In this episode, Melissa Kay and Dr. Sabrina Starling break down the real reason you can’t take time off from your business, and what it actually takes to build a self-managing team that allows you to step away confidently. Learn why being the hero in your business is keeping you stuck, the psychology behind control and burnout, how to shift from a survival trap to sustainable profitability, the structure required to create breathing room, and what must change before a 4-Week Vacation® becomes possible for you!

Profit by Design is a Tap the Potential production.

Show Highlights:

The origin of Dr. Sabrina’s book, The 4 Week Vacation®
Owner dependency is the #1 risk to small businesses today.
Being “the hero” in your business keeps you stuck.
The lie we tell ourselves (that actually creates glass ceilings)
The business owner being away builds ownership and accountability in your team.
The underlying issue is that we have created co-dependency in our businesses.
Melissa’s example of a Tap the Potential client who has been transformed into a business owner
The amazing results our clients are seeing in the first year with Tap the Potential
Ready to take your life back from your business? Sign up for the Better Business Better Life Jumpstart today!

Resources:

Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to:

Free up 10 hours per week.
Pay yourself an additional $50K this year.
Take an extra week of vacation.

Enroll now for Leadership Bootcamp! The next session begins in April.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

394: The 5-Step Business Growth Strategy to Create a Sustainably Profitable Business

Thu, 26 Mar 2026 03:00:00 -0400

If your business is growing, but you’re more exhausted than ever–something is off. More revenue should mean more freedom. Instead, you’re stuck in the survival trap of being overworked, underpaid, and the bottleneck in your business. Stress has become your new normal. In this episode, Melissa Kay and Dr. Sabrina Starling walk you through the exact framework we use inside the Tap the Potential Solution™. You’ll learn the 5-step business growth strategy that changes everything. Sustainable profit doesn’t come from hustle; it comes from strategy. Ask yourself this question: “If nothing changes, what will it cost me?” Join us now to discover how different your life can be as the owner of a sustainably profitable business.

Profit by Design is a Tap the Potential production.

Show Highlights:

Are you “throwing spaghetti at the wall”?
Learn these 5 steps for owners of businesses that are established, past the startup phase, but still struggling against burnout:
Design your business to be sustainably profitable. (Every decision should direct profitability.)
Niche down with a clearly defined sweet spot. (A sweet spot is more defined than a niche. Think “slim down.”)
Innovate around the sweet spot of your business. (This is how you fall back in love with your business.)
Build your lean and mighty team of A-players. (This step is powerful for taking away your headaches and driving profitability.)
Focus on networking and attracting more A-players to your team. (This is when you have more freedom, more profit, and more owner’s pay.)
Melissa explains how we help our clients using this 5-step framework.
Our focus is on what really works!
Hear the exciting facts about what’s happening with our clients!
The results we expect when we show you how to increase your owner’s pay
Just imagine what’s possible for YOU!
Ready to take your life back from your business? Sign up for the Better Business Better Life Jumpstart today!

Resources:

Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to:

Free up 10 hours per week.
Pay yourself an additional $50K this year.
Take an extra week of vacation.

Enroll now for Leadership Bootcamp! The next session begins in April.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

393: The Business Owner Dependency Trap (And How to Escape It)

Thu, 19 Mar 2026 03:00:00 -0400

Is your business completely dependent on you? If you take a vacation, will everything fall apart? If so, you are in the Business Owner Dependency Trap, and today’s episode reveals how to get out of it, change everything, and take your life back from your business. Business owners can escape survival mode by identifying the sweet spot of their business—the point at which profitability, freedom, and sustainability finally align. We have proven that working with fewer clients often increases profit, letting go of the wrong work creates growth, and systems (not hustle) create freedom. Melissa Kay and Dr. Sabrina Starling will teach you about the Business Owner Dependency Trap and help you build systems that enable your business to run without you. The truth is that working less and serving fewer clients often leads to greater profitability and sustainable growth. Join us to learn how to change everything and take your life back from your business!

Profit by Design is a Tap the Potential production.

Show Highlights:

“Work less with fewer clients to increase your profitability!”
The beautiful facts about what our clients are achieving in the Better Business Better Life program: 95% achieve more time off and more money in their bank account in the first 12 months!
Identifying the sweet spot of your business is essential.
One recent client more than quadrupled their profit in 12 months by identifying the sweet spot of their business.
Melissa explains the process for identifying the sweet spot of your business and building systems to support you.
Spending marketing dollars without a clearly defined sweet spot is “throwing spaghetti at the wall.”
Determine who your ideal clients are.
Melissa shares an example of a recent client call and how they worked together to reduce her work week to 15 hours!
Sign up for the Better Business Better Life Jumpstart today!

Resources:

Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to:

Free up 10 hours per week.
Pay yourself an additional $50K this year.
Take an extra week of vacation.

Enroll now for Leadership Bootcamp! The next session begins in April.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

392: Why Most Small Businesses Plateau — And How to Start Growing Again

Thu, 12 Mar 2026 03:00:00 -0400

When you go into business, you work really hard to get things going, but as you achieve success, the business takes over your life, right? You want to keep growing your business, but you can’t work more. You’re already exhausted and stretched too thin. If you’re tired of being the fixer, the one with the fallback plan, and the one who holds it all together, you are not alone! If you’re like most business owners we work with, you have revenue coming in, but you are still not profitable. You struggle to make payroll and attract profitable clients that you enjoy working with. This is why we created the Tap the Potential solution: a step-by-step, simple framework to increase your profitability while working fewer hours so that you can take your life back from your business. On average, our clients experience a 716% increase in time off, a 215% increase in profit, and a 55% increase in owners’ pay—all within 12 months. In this episode, Melissa Kay and Dr. Sabrina Starling reveal why most small businesses hit a growth plateau, the hidden reason revenue increases don’t lead to profit, why entrepreneurs stay stuck in survival mode, how working less can actually increase profitability, and the simple framework successful business owners use to reclaim their time. If you’re ready to take your life back from your business, this episode will show you the path forward.

Profit by Design is a Tap the Potential production.

Show Highlights:

Reasons for a growth plateau in small businesses: trying to do it alone, hiring the wrong people, and mishandling the revenue needed to grow
Understanding the hidden costs in payroll for the wrong people
Design your business to be sustainably profitable.
The business owner’s blind spots contribute to growth plateaus.
Revenue doesn’t equal profitability. Apply the 80/20 rule.
Identify your PITA (“Pain in the assets”) clients.
Our Better Business Better Life Jumpstart reveals the best profitability secrets!
We are not like typical business coaches! The Tap the Potential solution teaches you how to work fewer hours with a focused intention that frees up your time.
From Dr. Sabrina, the one action business owners can take today: “Do less. Ask, what’s the one thing I can do today that will have the greatest impact to make other things easier or unnecessary while driving the profitability of my business?”
Sign up for the Better Business Better Life Jumpstart today!

Resources:

Join our Jumpstart beginning April 7th! Learn how to:

Free up 10 hours per week.
Pay yourself an additional $50K this year.
Take an extra week of vacation.

Enroll now for Leadership Bootcamp! The next session begins in April.

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

391: Emotional Burnout in Entrepreneurs: How to Build a Successful Business Without Losing Yourself with Robin Berning

Thu, 05 Mar 2026 03:00:00 -0400

Do you ever feel like anxiety is running your life and business? From the outside, your business may look successful, yet internally, you feel exhausted, stretched thin, and disconnected from yourself. Entrepreneurship doesn’t just demand strategy; it demands your energy, heart, capacity, and sometimes, your identity. In this deeply personal episode, Melissa Kay shares what the past year has taught her about recovering from emotional burnout and why self-care for entrepreneurs isn’t selfish, it’s strategic. Melissa is joined by her personal life coach, Robin Berning, who has helped her set boundaries with clarity and peace while staying aligned as a leader. You’ll learn the hidden cost of emotional burnout in entrepreneurship; how anxiety impacts leadership, decision-making, and profitability; why boundaries are a leadership skill, not a weakness; and how emotional health strengthens business growth and sustainability. If you’ve ever over-given to your team or clients, said yes when you meant no, carried everyone else’s emotional weight, or kept pushing when you felt exhausted, this conversation is for you!

Robin Berning has over 30 years of experience in the wellness industry, serving as a life coach, speaker, and spiritual mentor recognized for creating spaces of deep clarity and safety. People always feel calm, heard, and understood in her presence. From her lived experience, passion, and grounded spiritual wisdom, she helps audiences reconnect to their authenticity, sovereignty, and inner power.

Profit by Design is a Tap the Potential production.

Show Highlights:

Melissa’s experience of facing emotional burnout and beginning her journey with Robin Berning about one year ago
Transformation is real and possible when you stop carrying others' emotional weight.
Living in authenticity vs. living in learned behaviors (survival skills)
Melissa’s perspective on experiencing peace and calm in every area of life
Most entrepreneurs today are living in a perpetual state of emotional burnout.
Delegation mode vs. codependency; empowering vs. enabling
Overcoming overthinking (Don’t live in “the tornado”!)
Tips to implement today:
Reframe self-care with intention.
Learn to “habit-stack.” (From Atomic Habits by James Clear)
Use boundaries to create more time, space, and reconnection with yourself.
Be fully present with yourself.
Need help in assessing your level of emotional burnout? Take the Tap the Potential Assessment today!

Resources:

Connect with Robin Berning: Website for events, workshops, and coaching; Website for speaking engagements; and Email.

Enroll now for Leadership Bootcamp! The next session begins in April.

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

390: Stop Being the Bottleneck: How to Build a Self-Managing Business Model

Thu, 26 Feb 2026 03:00:00 -0400

Does your business slow down the moment you step away? If every decision, approval, or problem still funnels through you, you’re not alone, but YOU are the bottleneck. In this episode, Melissa Kay and Dr. Sabrina Starling break down how you can stop being the bottleneck and start building a self-managing business model that doesn’t depend on you for every decision. You’ll learn why capable teams still wait for the owner’s approval, the hidden ways business owners unintentionally create bottlenecks, what a self-managing business actually looks like, and practical leadership shifts that empower your team to take ownership. If you’re tired of being the single point of failure in your business and want growth without burnout, this episode will show you where to start.

Profit by Design is a Tap the Potential production.

Show Highlights:

Relief, flexibility, and freedom: Don’t you want more of these?
A-players want autonomy to take initiative; we need to empower them to do so.
The shift in asking your team, “What ideas do YOU have about this?”
Be careful not to shut out your A-players’ ideas; encourage them to bring those forward.
Melissa’s tips to empower your team: share your vision, give clear parameters for decision-making, look for measurable results (KPIs), and provide opportunities for autonomy
Tracking clear results through KPIs gives pride and ownership to A-players. (This is THE biggest A-player perk we can build into our businesses!)
Highlights of our clients’ recent wins
Relationships and work connections will help skyrocket A-player retention on your team.
Do you need to stop being the bottleneck in your business? Join the Better Business Better Life program by booking a call with us today. Spaces are now available! (Melissa offers to write a custom-crafted vision statement and your immutable laws, a $7500 value!)

Resources:

Enroll now for Leadership Bootcamp! The next session begins in April.

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

389: How to Stay Grounded as a Business Owner (No Matter What’s Going On)

Thu, 19 Feb 2026 03:00:00 -0400

Do you ever feel like your mind is running faster than your business can keep up? When everything feels urgent, noisy, and heavy, staying grounded can feel impossible. In this episode, Dr. Sabrina Starling and Melissa Kay share their #1 grounding ritual: the simple, repeatable practice they return to–no matter what’s going on in business or life. This kind of grounding is all about creating a moment of steadiness that helps you lead with clarity rather than reacting from stress. You’ll learn why grounded leaders make better decisions under pressure, how one small daily ritual can calm your nervous system and sharpen your focus, how to stay centered when your business feels chaotic, and why consistency matters more than complexity when it comes to mindset. If you’re tired of being pulled in a hundred directions and want a leadership rhythm that actually supports you, this episode is for you!

Profit by Design is a Tap the Potential production.

Show Highlights:

Unique challenges for business owners that bring pressure
The #1 muscle entrepreneurs need to build is the ability to ground ourselves.
Melissa’s #1 tip for time management: Create a time block every day in your schedule to connect with yourself.
We aren’t good at slowing down and allowing space for nothing-ness.
The benefits of journaling to make time for yourself
Breathwork is valuable in grounding and calming yourself. (Use cues and smells to train your body to do deep breathing and slow down.)
Self-talk is critical! We need to celebrate our wins!
Ground yourself with essential oils, powerful affirmations, artwork, plants, low light in the evening, intentionally planned healthy dinners, and focused efforts to promote good sleep.
Give yourself permission to put your phone down.
A good night’s sleep is the doorway to much calmer, grounded, fully present mornings.
Taking care of yourself models to your team members that it’s okay for them to take care of themselves.
Your clear, compelling vision for your business should help keep you grounded as you make all the decisions that follow. (“Does this decision take me toward or away from my vision?”)
Take ONE of our tips and implement it today to better ground yourself and experience more calm.

Resources:

Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business so that it supports your life. Click here!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

388: The Hardest Boundary I Ever Set in My Business

Thu, 12 Feb 2026 03:00:00 -0400

Do you ever say yes in your business when every part of you wants to say no? Boundaries are easy to discuss, but incredibly difficult to live out, especially when payroll, clients, and team expectations are on the line. In this episode, we get real about the hardest boundaries we’ve ever set in our businesses and why setting them changed everything. Dr. Sabrina Starling and Melissa Kay share personal stories of boundaries they resisted, feared, and finally enforced, ranging from client expectations to time, availability, and scope of work. You’ll learn why business owners struggle so much with boundaries; the hidden cost of not setting them; the ripple effect boundaries create for your team, clients, and leadership; and the surprising benefits that come after you hold the line. If you’re feeling stretched thin, resentful, or as if your business is running your life, this episode will give you permission and practical insights to reclaim your time and energy.

Profit by Design is a Tap the Potential production.

Show Highlights:

The hardest thing about setting boundaries
Highlights of Dr. Sabrina’s most effective boundaries over the years
Melissa’s perspective on setting boundaries
Boundaries increase clarity, focus, and production for you AND your team.
The difficulties that come with setting boundaries at home and with family members
The challenges with setting hard boundaries with clients around payment plans
Understanding the far-reaching ramifications of today’s decisions
Setting boundaries (and giving grace) around accomplishing your lofty goals
Immutable laws are key in establishing boundaries in your business.
Need help establishing your immutable laws? We can help! Take the Better Business Better Life Assessment today! (It only takes a few minutes.)

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

387: Loneliness, Leadership, and Retaining Your Best People for Small Business Owners with Dov Baron

Thu, 05 Feb 2026 03:00:00 -0400

Loneliness isn’t just a personal issue—it’s a leadership and culture issue. In this episode, Dr. Sabrina Starling sits down with repeat guest and leadership expert Dov Baron to explore the growing epidemic of loneliness within organizations, and why it’s quietly eroding trust, engagement, and A-player retention. You’ll learn why high performers often feel the most disconnected, how loneliness shows up at work, leadership behaviors that create real belonging, and what business owners must do now to protect culture and retain their best people. If you’re leading a team and wondering why motivation, loyalty, or connection feels harder than it should, this conversation is a must-listen for you!

Dov Baron has been twice named as one of the world’s Top 30 Global Leadership Gurus in Inc. Magazine’s Top 100 Leadership Speakers. He has presented to companies and organizations worldwide, including the United Nations, the Department of State, the World Management Forum in Iran, the US Air Force, and the Famed Servant Leadership Institute. His focus on human behavior and neuroscience has made him the world’s leading authority on Emotional Source Code and the Anatomy of Meaning. Dov is the bestselling author of One Red Thread: How to Find the Purpose Already Woven Into Your Life and Fiercely Loyal: How High-Performing Companies Develop and Retain Top Talent. He is the creator and host of The Dov Baron Show Podcast, previously known as Leadership and Loyalty. It was named the #1 podcast for Fortune 500 executives by Apple Podcasts. The Dov Baron Show has featured hundreds of hours of interviews with top leaders, scientists, theologians, military intelligence officers, and artists.

Profit by Design is a Tap the Potential production.

Show Highlights:

The loneliness epidemic, “The Great Pause” of 2020, our unhealthy “normal,” and the $7 trillion impact on the global GDP
Being isolated vs. being lonely
The hidden costs of the loneliness epidemic to businesses and organizations in innovation, creativity, and community
In 2015, Dov said, “Starting a business requires building a community.” Now, he says, “Start by building a community, and then put a business in it.”
A culture of belonging is different from feeling like you “fit in.”
Protecting your business from an AI takeover happens with relationships and emotional connections.
Your humanity is your best tool.
Understanding the Emotional Source Code (what drives an individual or organization) and how it relates to immutable laws, core values, behaviors, and identity
Understanding the Anatomy of Meaning (“We tell ourselves ‘rational lies’ about our emotional responses.”)
Dov’s free gift for listeners: The Loneliness Tax Report (Click here.)

Resources:

Connect with Dov Baron

Website, The Loneliness Tax Report, LinkedIn, X, Instagram, The Dov Baron Show Podcast, One Red Thread, and Fiercely Loyal: How High-Performing Companies Develop and Retain Top Talent

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

386: The Real Reason Most Business Owners Don’t Have a Life Outside Work

Thu, 29 Jan 2026 03:00:00 -0400

Do you know the real reason most business owners don’t have a life outside work? It’s because of the survival trap. This is what happens when you take on clients, projects, or work outside your sweet spot, just to cover payroll, patch cash flow gaps, or respond to immediate crises. There is a better way! In this episode, you’ll discover how the survival trap subtly steals your time, energy, and freedom; why working in your sweet spot is the only way to grow and enjoy your business truly; and practical steps to move from survival mode to strategic, high-value leadership. If you’re a business owner ready to reclaim your time, refocus on what should be on your plate, and finally build a business that supports your life (instead of owning it), this episode is for you. Join Melissa Kay and Dr. Sabrina Starling now!

Profit by Design is a Tap the Potential production.

Show Highlights:

The ONE essential piece of strategy that is missing if you don’t have a life outside your work: a vision
If you, the business owner, don’t know where you’re going, your team members have no idea where they are going.
Melissa’s perspective on a business owner’s vision being the guiding light for every team member
Make your team members the hero of your story; this creates maximum engagement.
Melissa’s fulfilling work with clients in helping them create their visions
Using your clear vision to help drive decisions in your business (instead of “survival trap” thinking)
Working from your vision offers sustainable solutions to current challenges AND the future.
Focus on the wins. (What we focus on, grows!)
Your vision gets you out of reactive mode.
Need Melissa’s help in creating your vision? We can help with a Vision Creation Session! Book a call with us today! Or email Melissa: melissa@tapthepotential.com.

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

385: How to Handle Employee Raises When Revenue is Low (Business Owner Strategies)

Thu, 22 Jan 2026 03:00:00 -0400

If you’re worried about giving employee raises when revenue is tight, you’re not alone. In this episode, we explore ways to reward your team without putting your business at risk. You’ll discover smart ways to structure raises when cash flow is limited, how to communicate compensation changes without hurting morale, and strategies to retain top talent even when money is tight. If you’re a business owner trying to balance people and profits, this episode will give you practical steps you can implement now. Join Melissa Kay and Dr. Sabrina Starling to learn smart, sustainable strategies for handling raises without jeopardizing your business.

Profit by Design is a Tap the Potential production.

Show Highlights:

Balancing an uncertain economy with the need to take care of your A-players
The problem when a business owner isn’t cashing their paychecks in order to give employee raises
Take an honest look at your team, identify your A-players, and give raises accordingly. (Underperforming “warm bodies” do not deserve a raise.)
Strategies for protecting you, the business owner. These are a priority for a sustainable business.
Maintaining profitability is the #1 priority; all other decisions flow from that foundation.
More money is NOT the goal for many A-players; time flexibility and freedom often matter more.
Learn to structure an A-player’s work schedule around the delivery of their key result.
A team member’s perspective from Melissa: time flexibility and freedom matter most!
Considerations for a growing business (Don’t grow your payroll across the board!)
Have conversations with your A-players to find out what matters most to each of them.
An action step to take today: prioritize systemization for each A-player’s role (Guard against being hostage to any A-player.)
Need more support to confidently grow your business? We can help! Book a call with us today!

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

384: What to Look for in an Accounting Firm with Tammy Little

Thu, 15 Jan 2026 03:00:00 -0400

Most business owners wait way too long to get financial support, not because they don’t need it, but because they think their books are too messy, too far behind, or too embarrassing to hand over to a professional. In this episode, Tap the Potential’s Lead Strategist, Melissa Kay, talks with Tammy Little about precisely what you should look for in an accounting firm, and why you’re more ready for help than you think! We cover the difference between a bookkeeper, accountant, controller, and CFO (and who you actually need; the essential systems and processes to make your finances easier, more efficient, and more organized; why waiting until the end of the year to prepare for taxes is the fastest way to lose money and add stress; and how the proper accounting support creates clarity, confidence, and real profit. If you want to stop feeling behind, stop guessing, and finally get your financial house in order, this episode is your roadmap to a better future. Join us!

Tammy Little is the owner of FTC Group and Summit Accounting Partners, a full-service accounting firm for small, medium, and large businesses. All of their services are virtual, making their top-notch services accessible to companies nationwide.

Profit by Design is a Tap the Potential production.

Show Highlights:

Understand the terminology: CFO, accountant, bookkeeper, controller, etc. (“What do I really need?”)
Common reasons that business owners don’t have financial support
The process when Tammy’s firm comes in to help clean up the financial mess
You will feel safe and relieved when a qualified financial professional takes the reins!
Think you can’t afford an accountant? You can’t afford NOT to have one!
Tammy’s philosophy of systems and operations is to know each client and their business as a true partner
Considerations in looking for an accountant: your comfort level, their range of offerings/services, communication, and the level of trust you have with them
Signs that you need accounting help NOW!
Tammy’s one thing she gives to every client: peace of mind

Resources:

Connect with Tammy Little: Summit Website, My Ghost Crew Website, Facebook, and LinkedIn.

Download your free, updated copy of the Chart of $10,000 an Hour Activities today!

Our Coach Approach program can be life-changing for your business, team, and personal life. Find out more today!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

383: How to Plan Your 4 Week Vacation®️ in 2026 (Without Your Business Falling Apart)

Thu, 08 Jan 2026 03:00:00 -0400

Does the idea of taking a real vacation make you anxious instead of excited? If stepping away for even a day feels risky, the thought of taking four whole weeks probably feels impossible—but it’s not. You don’t need a massive team or endless cash flow to make it happen. In this week’s episode, we’re breaking down the exact systems, delegation strategy, and leadership habits you need to build NOW, so you can confidently step away later. You’ll discover the first thing to fix if your business can’t run without you, how to train your team to make decisions while you’re unplugged, and why your business actually grows when you’re not in it every minute. If you want 2026 to be the year you take a real break, the kind where you sleep, rest, and reset, you don’t want to miss this episode with Melissa Kay and Dr. Sabrina Starling. Join us!

Profit by Design is a Tap the Potential production.

Show Highlights:

The biggest irony about the 4 Week Vacation®️process: Our businesses grow and flourish more when we take time off.
Our promise to every one of our clients: A fully unplugged, 4 Week Vacation®️within 12 months
Your time is worth $10,000 an hour! Download your free Chart of $10,000 Activities now!
Our “handoff” of the tasks associated with podcast production, and how it works for us
Delegating effectively benefits everyone.
Steps in effective delegation:
Allow the team member to own the task's outcome.
Give the team member space to simplify the processes and systems they work with.
Watch your A-players learn how to delegate for themselves.
Creating accountability and “vacation-testing” your business
Organizing the business around the sweet spot—and hiring to support that process
A streamlined business makes it easy to hire the right A-players.
The truth about a 4 Week Vacation®️: It provides job security, sustainability, a good culture, and fresh creativity/innovation.
The game you cannot play to win: Cut it out, and play a different game.
Register now for the Coach Approach program for a very different 2026 for you and your business.

Resources:

Download your free, updated copy of the Chart of $10,000 an Hour Activities today!

Our Coach Approach program can be life-changing for your business, team, and personal life. Find out more today!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

382: Be a Gift Through Your Leadership: Small Habits That Create Big Impact on Your Team

Thu, 01 Jan 2026 03:00:00 -0400

Are you feeling the pressure to do all the things this holiday season: gifts, events, wrapping up the year, and taking care of everyone? What if the most meaningful gift you could give wasn’t something you could buy? What if you discovered how small, intentional leadership actions, like encouragement, clarity, trust, and honest feedback, are the greatest gifts you can offer your team and yourself? In this episode, you’ll learn why encouragement has 5x the retention power of any holiday bonus, how clarity resets stress and boosts A-player performance, the trust-building habits that create a self-managing team, and the one type of feedback that acts like rocket fuel for A-players. Dr. Sabrina Starling and Melissa Kay explain how to be the kind of leader who brings peace, stability, and purpose to your workplace; you can do it simply by showing up in the right way. Join us now to learn how.

Profit by Design is a Tap the Potential production.

Show Highlights:

We don’t want teams who are simply waiting for their next bonus; we want A-players who celebrate working with us year-round.
Melissa paints a picture of what it’s like on the Tap the Potential team
Dr. Sabrina’s highest aspirations for her team
Taking care of ourselves, as leaders, is essential before we can effectively take care of our teams.
Being a gift from your gifts supports the retention of your A-players.
An important statistic (from Gallup): Well-recognized employees are 45% less likely to have changed businesses 2 years later.
Create a safe, supportive environment where your team members can share ideas–and make it a habit.
Show up as a thinking partner with curiosity–not judgment.
The Coach Approach program teaches you the language of support and curiosity.
Teaching your A-players the coaching conversation model helps you shine as a leader.
Tips to create a self-managing team
How feedback can support your best A-players: acknowledge the fact that you see them showing up from their strengths, and invest in them by offering them opportunities to grow and learn.

Resources:

Learn more about the How to Hire the Best Course by clicking this link.

Our Coach Approach program can be life-changing for your business, team, and life. Find out more today!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

381: If I Could Give Every Business Owner One Gift…

Thu, 25 Dec 2025 03:00:00 -0400

Are you craving more time, more freedom, and a team that actually takes ownership? Dr. Sabrina says, “If I could give every business owner one gift, it would be the ability to empower your leadership team to run the business without you.” In this week’s episode, she shares the gift she wishes every entrepreneur would receive: the confidence, structure, and support to step back and let your team step up. Melissa Kay shares her gift, too: a simple yet powerful time strategy to help you identify your $10K-per-hour activities, along with the exact way to help your team members identify their $10K-per-hour activities–so that everyone operates in their zone of genius. This is how a business becomes scalable. This is how leaders get their lives back. This is how A-players emerge. Join us now!

Profit by Design is a Tap the Potential production.

Show Highlights:

What better gift is there than time to slow down and savor life?
Dr. Sabrina’s wish for every business owner
The difference between doing “good things” at work and doing those things that really move the needle forward with massive leaps
There is NO reason not to have A-players on your team!
Melissa’s gift to business owners
The first step to taking back your time from your business
Download your Chart of $10,000 an Hour Activities now!
Growth does NOT mean the business owner working more hours!
Finding team members’ strengths so they can do the tasks that are “a light lift with big results”
Being intentional about team members working on tasks that leverage their strengths so that big leaps forward can take place
Time strategy is better than time management.
Reach out to us for help! Book a call with us today! 2026 can be the year when everything turns around for you!

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

380: Strategic Planning Series Part 2 of 2

Thu, 18 Dec 2025 03:00:00 -0400

Do you want to work fewer hours each week? We can get you on track to make it happen! Take charge now and plan ahead for a healthier, happier 2026 as a business owner. When you join our Better Business Better Life program, our guarantee to you is that you will shave 10 hours off your workweek, go home at a set time each day to be fully unplugged and present with your family, and take your weekends off. We guarantee all of these things to happen within the first 30 days of our program! If you want 2026 to be a better year than 2025, book a call with us today! Let’s jump into Part 2 of our Strategic Planning Series. We are outlining the structure, tools, and techniques to guide your success. Grab your Strategic Planning Workbook and your Annual Business Planner (available here!), and join us to design more intentionally for 2026!

Profit by Design is a Tap the Potential production.

Show Highlights:

Circumstances change; your mindset is the key to success!
Mere survival action will put you right back where you are a year from now.
Evaluate your Wheel of Life and your levels of satisfaction.
Identify your immutable laws by using powerful questions.
Two key aspects of your business: Identify the sweet spot of your business and plan your profitability for the next year.
What profit and owner’s pay are hiding in plain sight in your business right now?
Your opportunity to reach out for help is NOW!
Dr. Sabrina’s instructions for using the Strategic Planning Workbook for its greatest potential, along with the Annual Business Planner
Envision the life you can look forward to in 2026!

Resources:

Download your Strategic Planning Workbook and Annual Business Planner now! Click here.

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

379: Strategic Planning Series Part 1 of 2

Thu, 11 Dec 2025 03:00:00 -0400

It’s become an annual tradition to share our Strategic Planning Series with our listeners, and there is no better time to do it than right now, on the cusp of a new year. Dr. Sabrina Starling hosts this two-part series that begins with this episode. She is “The Business Psychologist” and the author of the international bestselling series, How to Hire the Best, and The 4 Week Vacation book. In today’s episode, Dr. Sabrina shines a spotlight on your $10,000 an hour activities for these last couple of weeks of 2025. Utilizing your time in $10,000 an hour activities only comes through thoughtful reflection and planning, and we are here to help! Be sure you’ve downloaded the accompanying resources here. Let’s get started!

Profit by Design is a Tap the Potential production.

Show Highlights:

A common flaw shared by most business owners
The time between Christmas and New Year’s Day is valuable; don’t waste it!
Bolster your resilience with reflection AND celebration.
Evaluate your 2025: What have you experienced?
Your happiness depends upon your mindset.
The Gift to Yourself Exercise: How this exercise brings peace of mind
The value of journaling by hand

Resources:

Get your Strategic Planning Workbook now! Click here.

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

378: How to Make Your Time Worth $10,000 an Hour

Thu, 04 Dec 2025 03:00:00 -0400

What tasks in your business, when completed, make other tasks easier or unnecessary? Those are your $10,000 an hour activities, and they should be at the top of your daily to-do list. By prioritizing these tasks each day, you can stop working at a set time, leave the office, and prevent work from spilling over into your personal life. Join Dr. Sabrina Starling as she reveals the foundational principles that allow her to work less and still accomplish her goals in a growing business. In this training, you’ll discover the mindset, systems, and foundation to take your life back from your business.

Profit by Design is a Tap the Potential production.

Show Highlights:

Our clients are accomplishing unbelievable things within the first 30 days of signing up with us!
Your first step: Download the Chart of $10,000 an Hour Activities here.
Identify the wins and successes you want to experience in the next 1-2 years.
Being emotionally present is the greatest gift to give another person.
Dr. Sabrina looks back 20 years to the powerful question, “What do I want?”
Limits force innovation and creativity. Be effective, not busy.
Slim Starling’s entrepreneurial success in the 1950s
Sad statistics about today’s business owners and their lives
Speaking, presenting, writing blog posts, podcasting, and writing books
The power of consistency led to Dr. Sabrina’s TEDx talk: From Burnout to Balance
80/20 principle: 20% of our efforts are responsible for 80% of our results
Using the Chart of $10,000 an Hour Activities as a powerful delegation tool for your team
Don’t delude yourself about the extra busyness you’re doing in your business!
Let your A-players spread their wings and grow! They want more opportunities!
Your next step? Take the Better Business Better Life Assessment!

Resources:

Download your Chart of $10,000 an Hour Activities now!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

377: How to Raise Prices Without Losing Customers (Business Owner Strategies That Work)

Thu, 27 Nov 2025 03:00:00 -0400

Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear.

Profit by Design is a Tap the Potential production.

Show Highlights:

Mindset shifts around price increases that protect your margins AND your team
Steps to establish a framework for regular price increases:
Work with your ideal clients only.
Understand the 80/20 rule.
Keep clients who realize and appreciate the value of your services.
75% of our clients stay with us for 3+ years!
Focusing on what your top clients need and what they appreciate about your business
Tying your price increase to the value you are delivering to the top 20% of your customers
Identify your top clients before spending your marketing dollars!
Outcomes you can expect from implementing the Tap the Potential Solution
Advice to keep your business from consuming more of your life
Confidence to charge appropriately
Making your business unique
Ready to raise your prices with proven strategies that will make your business sustainably profitable? Help is available! We have a tool, the Better Business Better Life Assessment, that provides step-by-step guidance.

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

376: How Focusing on the ONE Thing Moves Your Business Forward (and Makes Everything Else Easier)

Thu, 20 Nov 2025 03:00:00 -0400

Are you feeling pulled in a hundred different directions and wondering why nothing seems to move your business forward? It’s not about doing more, it’s about doing the right ONE thing. In this episode, we are diving into how narrowing your focus can accelerate results, reduce overwhelm, and simplify decision-making. Melissa Kay and Dr. Sabrina Starling will help you identify the one thing that will create the biggest impact in your business, understand why multitasking and busywork stall growth, and share a simple strategy to stay focused and maintain momentum. If you’re ready to finally make real progress without the chaos, this episode is your clarity breakthrough!

Profit by Design is a Tap the Potential production.

Show Highlights:

The power of the ONE thing
A breakdown of your project load and productivity
Your desire to over-accomplish affects your entire team.
Identify your “one domino” that needs to fall.
How context-switching affects you
Melissa’s tips for being strategic about your time
Finding power in giving yourself the space you need to complete a project
Our plan for helping business owners plan a The 4 Week Vacation®️
Tips for identifying your ONE thing that makes everything else easier or unnecessary
Help is available! We have a tool, the Better Business Better Life Assessment, that provides step-by-step guidance.

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

375: How a Leadership Mindset of Presence Improves Focus, Teamwork, and Results

Thu, 13 Nov 2025 03:00:00 -0400

Are you struggling to get your team focused and aligned, but are left wondering why the results aren’t what they should be? In this episode, we delve into how simply being fully present as a leader can transform your team, decision-making, and business outcomes. You’ll learn why presence is the secret weapon behind high-performing teams; how your mindset as a leader shapes focus, collaboration, and results; and simple strategies to show up fully without burning out. If you’re looking for a leadership approach that drives clarity, accountability, and measurable growth, this episode is your roadmap.

Profit by Design is a Tap the Potential production.

Show Highlights:

Dr. Sabrina’s eye-opening realizations about mindset and being fully present
Fear causes us to operate with a scarcity mindset.
We MUST celebrate our wins and successes!
Tuning into what I need right now and learning to be my biggest advocate
Intentionality in being fully present daily, with yourself and others
Chasing peace instead of the next goal
What are we modeling for our children?
Being fully present to get results from your team members
Chasing goals vs. enjoying and savoring what has been accomplished (Setting aside time for rest is essential!)
Do you need a constant reminder to be fully present? DM Dr. Sabrina on social media and ask for your “Work supports life, not the other way around” stickers.
The power of being fully present begins with managing your time. Find clarity and learn to focus on your $10,000 an hour activities with our free resource, the Chart of $10,000 An Hour Activities.
Dr. Sabrina’s gold nugget about being fully present: “Live with no regrets. Regret-proof your life.”

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

374: Is Screen Time Hurting Your Mindset? Try This Simple Reset!

Thu, 06 Nov 2025 03:00:00 -0400

Are you feeling drained, distracted, or stuck in overthinking mode? Before you blame your workload, take a look at your screen time. You might find the problem there. In this episode, we are exploring how constant scrolling impacts your focus, creativity, and peace of mind—and what to do about it. You’ll discover why screen time quietly sabotages your mindset and energy, a simple and science-backed reset that only takes a few minutes, and how breathing and mindfulness help you refocus and show up as your best self. If you’re ready to break free from distraction and reclaim your calm, this episode is your permission to pause. Join Melissa Kay and Dr. Sabrina Starling now!

Profit by Design is a Tap the Potential production.

Show Highlights:

Confront the harsh reality of your screen time.
Dr. Sabrina’s personal example of the screen time/mindset connection
Using AI in ways that innovate and enhance our creativity
Different brain activities, besides mindless scrolling, produce innovation and creativity.
Breathwork is required for optimal brain function. (Deep breaths AND spaces for pauses)
Tuning in to peace
Rewiring your brain, even though it takes thousands of repetitions
Set a goal, such as cutting your screen time in half over the next week, and fill your time with activities that bring you fulfillment.
Need a FREE sticker (or two) for your phone to remind you about your time? Drop a message/email to Dr. Sabrina with your address.
Melissa’s challenge to be intentional and take time for breathing
Take our assessment and learn what to focus on to make more money and have more free time. Click here.

Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

373: The One Leadership Habit That Retains A-Players

Thu, 30 Oct 2025 03:00:00 -0400

Are you frustrated by the constant turnover that costs you your best people? In this episode, we are revealing the simple action you can take to inspire loyalty and keep your top team members engaged. Dr. Sabrina Starling and Melissa Kay team up with Kaitlyn Beaver to each share their #1 leadership habit that makes A-players want to stay, how small and consistent actions build long-term team loyalty, and the simple shift you can start practicing today. Don’t let your best people slip away! Hear from each of our experts about their top leadership habits essential to creating a culture where A-players stick around and thrive!

Profit by Design is a Tap the Potential production.

Show Highlights:

Retaining A-players by having consistent check-ins to ask about their wins, challenges, and goals
Giving A-players autonomy to see their new ideas as opportunities to flourish
Have A-players “Take that idea and run with it!”
A-players understand the sweet spot of your business and how to drive profitability.
Show up calm and settled so your team feels safe and supported.
Actions to take to support your A-players in sticking around
The value in regular one-to-one meetings with your team members
Results from our clients: more freedom, more time off, 4-week vacations, more owners’ pay, more business profit, and more peace of mind
Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

372: How to Build a Team That Hits Your Goals Without Burning Out

Thu, 23 Oct 2025 03:00:00 -0400

Are you tired of pushing your team to hit goals, only to see mediocre results, increased frustration, and burnout? In this episode of Profit by Design, we are breaking down what really makes A-players different, and how you can build a team that thrives AND delivers. Join Melissa Kay and Dr. Sabrina Starling as they talk with Kaitlyn Beaver, the How to Hire the Best Strategist at Tap the Potential. You’ll discover the three traits A-players have that fuel results without burnout, how to spot (and keep) top talent in your business, and the simple shifts you can make so your team performs at its best. If you are ready for a team that consistently meets (and exceeds) your goals without drama and exhaustion, this episode is for you!

Profit by Design is a Tap the Potential production.

Show Highlights:

Three traits of A-players that allow them to deliver results - without burnout:
A-players are intrinsically motivated.
A-players always want to grow.
A-players are full of ideas.
Kaitlyn’s example of having a revolutionary vision in a pivotal, game-changing moment
A team working from its strengths energizes everyone.
Feedback from business owners about spotting top talent (A-players)
A-players know when they are working from their zone of genius and strengths.
Download your Chart of $10,000 an Hour Activities here!
The importance of role-modeling for your A-players
A-players show up differently when they know what results they are responsible for.
Highlights of the 4 Week Vacation Promise in the Better Business Better Life Program, which includes the How to Hire the Best course
AI can serve the sweet spot of your business; we can teach you how!
Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

371: Building a Systems-Driven Business with David Jenyns

Thu, 16 Oct 2025 03:00:00 -0400

Today’s episode is all about systems, and not just systems, but identifying who on your team can support you in getting systems in place. Hint: you, the business owner, don’t need to do it; you need a “systems champion.” Dr. Sabrina Starling hosts her friend and colleague, David Jenyns, for today’s discussion. This is David’s fourth time on Profit by Design, and we are always thrilled to hear his practical wisdom for small business owners. Join us!

David Jenyns is an experienced entrepreneur who sold the Melbourne Cricket Grounds in his early 20s and founded Melbourne SEO Services. He systematized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today, he supports a growing community of certified Systemologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the daily operations of their businesses. He is the author of SYSTEMology and Systems Champion. The entire scope of David’s work aligns seamlessly with our philosophy that your sustainably profitable business should support your life and free up your time—-and systems are the biggest key to making that happen.

Profit by Design is a Tap the Potential production.

Show Highlights:

Business owners in a changing landscape with new technologies
Huge effects from the arrival of ChatGPT
Leveraging AI and becoming more efficient with our time
The need for systems, ”documented habits”
Systems focusing on “the sweet spot” of your business
One of the most important roles in your business: a systems champion
David’s process of collecting and analyzing data and patterns for his second book, with the help of AI
Secret sauce? Combining AI with strategy and systems.
Key characteristics of systems champions
AI tools have put things within reach for even junior team members
The career path in your business for a systems champion
An overview of David’s second book, Systems Champion (a playbook for a systems champion to follow)
Two key pieces to getting your life back from a growing business: hiring A-players and putting systems in place
The key results to be expected from a systems-driven business

Resources:

Connect with David Jenyns: Website, LinkedIn, SYSTEMology book, and Systems Champion book

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

370: Unchained with Guest Sara Nay: Strategy, AI, and Trust in Modern Marketing

Thu, 09 Oct 2025 03:00:00 -0400

In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us!

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it.

Profit by Design is a Tap the Potential production.

Show Highlights:

Sara’s inspiration to write Unchained as a way to help others have control over their marketing strategy
Sara’s “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOs
The Business Strategy Pyramid
Identifying your growth priorities and execution calendar for the next few months
A strategy-first approach to marketing
Taking advantage of AI as a support that frees up time and increases value
Ask, “What tasks need to be done by humans, and what by AI?”
The Ideal Client Deep Dive Worksheet (found in Sara’s book, Unchained)
Connecting with people on a human/emotional level to build trust
Building trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and refer
True growth: How it really happens through a focus on the customer experience
What a business owner can gain by reading Unchained, your road map for a clear path forward

Resources:

Connect with Sara Nay: Duct Tape Marketing, LinkedIn, and Unchained

*Free resources from Sara’s book: Marketing Ownership Audit, Ideal Client Deep Dive Worksheet, From Copy to Culture: Messaging Alignment Guide, and the Business-To-Marketing Alignment Questionnaire

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

369: How to Build a Self-Managing Team: What Happened When Dr. Sabrina Stepped Back from Coaching

Thu, 02 Oct 2025 03:00:00 -0400

Are you stuck feeling like your business can’t run without you? Wouldn’t you love to have a team that manages itself? In this episode, you’ll hear what happened when Dr. Sabrina stepped back and Melissa Kay took full ownership of delivery. Spoiler alert: the coaching didn’t just stay on track, but it got even better! You’ll discover why giving your team autonomy is the key to growth and freedom and how stepping back creates space for innovation and improvement. We’re providing practical steps you can follow to build your own self-managing team. If you’ve ever worried about losing control by stepping back, join us to learn how your business can actually grow stronger without you.

Profit by Design is a Tap the Potential production.

Show Highlights:

Dr. Sabrina’s insights from Melissa Kay’s extended vacation: A self-managing team IS possible!
A-players are intrinsically motivated and are whole, competent, capable, and complete.
Building your self-managing team requires specific action steps, such as asking, “What is most important?” as part of your structured approach.
The environment you want is a calm, curiosity-driven, well-oiled machine powered by a learner mindset.
Our programs, Leadership Bootcamp and Coach Approach, are designed for A-players who are ready to be equipped to support your vision.
Our clients want step-by-step instructions.
Building your self-managing team takes a clear vision, specific expectations, targeted KPIs to track progress, and a delivery promise.
Exceeding your clients’ expectations is classic A-player thinking.
Building trust in your team
Check out our courses on hiring, leadership, and team development. Book a call with us if you don’t know where to start!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

368: How Your Mindset is Sabotaging Your Business Success (and What to Do About It)

Thu, 25 Sep 2025 03:00:00 -0400

Are you working harder than ever but still not seeing the results you want in your business? The problem may not be your strategy, your team, or even your market; it COULD be your mindset. In this episode of Profit by Design, we uncover the hidden ways your thinking might be holding you back, and more importantly, the shifts you can make to move forward with confidence. Melissa Kay and Dr. Sabrina Starling explain how you can identify the limiting beliefs that are costing you profit and freedom, the most common mindset traps for entrepreneurs, and practical steps to rewire your thinking and unlock business growth. Don’t let your mindset be the bottleneck in your business! Join us to learn more!

Profit by Design is a Tap the Potential production.

Show Highlights:

The limiting beliefs common to business owners
The reality of shifting my mindset by asking curiosity-learner questions
A helpful resource: Change Your Questions, Change Your Life by Marilee Adams
Don’t try to figure it out by yourself. Seek out a community to support you.
A big limiting belief for business owners: “I don’t have enough time.”
Ask, “Are my limiting beliefs serving me, or causing me anxiety or stress?”
Journaling can be a game-changer when it comes to mindset.
Melissa’s examples of powerful questions that can help hold yourself accountable
Decision-making out of love and abundance, not fear and scarcity
The guilt we carry for taking care of ourselves–Why?
Dr. Sabrina’s advice to business owners who are struggling and feeling defeated
Want to know what’s holding you back? Reach out for help! We can support you! Get clear on your next best step by taking the Better Business Better Life Assessment.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

367: Courage Leads to Confidence: Breaking through Imposter Syndrome

Thu, 18 Sep 2025 03:00:00 -0400

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what.

Profit by Design is a Tap the Potential production.

Show Highlights:

Dr. Sabrina’s experience with business owners who “play small” because of fear and anxiety
The journey is the beautiful part of our overall growth.
Understanding the performance expectations we put on ourselves
Guess what? “When we mess up, we take our ‘pink slip,’ and we keep going.”
Melissa’s experience with starting over and taking the leap
Success is built from a pile of failures.
What message are you sending to the universe?
Examples of client success with courageous leaps into their purpose
Approaching your value proposition with courage in today’s business world
The Aha moment that transforms your mindset
Dr. Sabrina’s advice to struggling business owners
Melissa’s advice to those who are holding back
Want to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

366: Behind the Scenes: How We Plan, Record, and Repurpose Every Episode of Profit by Design

Thu, 11 Sep 2025 03:00:00 -0400

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

First step on the journey: find a podcast editor (Good editing is key!)
Our heart and passion for the Profit by Design podcast
“What do I want to bring to the world to be of service?”
Ideas for podcast content
Know your business’s sweet spot and your clients’ avatar to drive your podcast content.
The BEST way to decide if podcasting is for you is to be a guest on other podcasts.
What works best for podcast content? The validity of your lived experiences
Systems are vital in the podcasting process!
Three tools we use: a project management tool, Google folders, and a spreadsheet
Think about the distribution platforms for your podcast.
Our financial commitment in marketing dollars spent on Profit by Design
Ideas for repurposing podcast content with the help of AI
Simplifying our teaching and developing our thought leadership

● KPIs help validate our investment.

● Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

365: Podcasting for Business Growth: What You Need to Know from 7 Years of Profit by Design

Thu, 04 Sep 2025 03:00:00 -0400

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing philosophy. There is so much to learn! Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Visibility matters–and it’s much more than social media posts!
We help our clients with marketing to help them meet their goals.
Highlights of Dr. Sabrina’s journey to bring the Profit by Design podcast into existence
A successful podcast requires consistency and creates community.
Hearing others’ stories helps us learn from each other.
Fact: Small businesses succeed based on relationships.
The unique benefits of podcasting as a platform
Are you a Tap the Potential client with a great story to share about your entrepreneurial journey? Other people need to hear it! Email Melissa!
Melissa’s marketing takeaways: “Know your sweet spot and get visible.”
Book a call with us today!

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

364: One Year After the TEDx Talk: What Dr. Sabrina Has Learned About Leading for Freedom

Thu, 28 Aug 2025 03:00:00 -0400

It was one year ago when Dr. Sabrina Starling took the TEDx stage to share her bold message: From Burnout to Balance: Redefining Success in Work and Life. What happened next? What does it really take to lead for freedom day in and day out? In this powerful episode of Profit by Design, Dr. Sabrina reflects on the hard-earned lessons, big wins, and leadership shifts she’s made since her TEDx talk aired. If you are ready to stop being the bottleneck in your business and build a team that runs things without you, this episode is your invitation to think differently about how you lead. Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. Sabrina’s TEDx talk experience while dealing with intense grief over the sudden loss of her husband, Ned
Her TEDx talk is a thought-provoking conversation starter for work teams, spouses, and families.
Freedom and a regret-proof life are THE greatest gifts.
Dr. Sabrina’s advice about simply being with another person and creating emotional safety
Feedback from people who heard Dr. Sabrina’s TEDx talk
Balancing freedom and responsibility while intentionally living a YES life
Being a better listener is our best legacy.
Showing up on your work team as someone who is fully present
Want to go deeper and learn how to build a self-managing team of A-players? Leadership Bootcamp is where you’ll transform your leadership and create a business that gives you back your time, energy, and peace.

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

363: How to Stop Micromanaging and Build an A-Player Team

Thu, 21 Aug 2025 03:00:00 -0400

Are you a business owner who is tired of being the only one to get things right? Are you dealing with team members who are stuck and not taking initiative? You hired a team to take things off your plate, but instead, you’re buried in follow-up, approvals, and rework. Sadly, you’ve unknowingly undermined your team members and trained them NOT to take initiative. Ready to break this cycle?

In this episode, you’ll learn how to stop micromanaging and start building a team you can trust to OWN their work. Dr. Sabrina Starling and Melissa Kay discuss why micromanaging is a symptom of the real problem, the key traits of A-players, and how you can step into your role as a true leader. It’s time to cultivate employee happiness and freedom on your team!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The first step in breaking the micromanagement cycle is to hire competent, capable A-players.
A-players are problem-solvers. Let them solve!
Establishing decision-making parameters for your A-players
Look for what’s right, not for what’s wrong.
Re-align your priorities and focus on key results.
Getting your team to the place where they can own their results
Dr. Sabrina’s insights into specific scenarios of micromanagement
Cultivating total trust in your team
Results you can expect from Leadership Bootcamp for your A-players

Resources:

Want to go deeper? Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

362: Why Your Team Isn’t Stepping Up (And What to Do About It)

Thu, 14 Aug 2025 03:00:00 -0400

Instead of your team stepping up, you’re stuck answering constant questions, fixing mistakes, and wondering why you’re STILL the one holding everything together. If this sounds all-too-familiar, join us for this episode as we unpack the reasons why your team isn’t taking initiative–and what you can do about it. You’ll learn how to lead in a way that fosters genuine accountability, how to stop micromanaging and start empowering, and how to transition into an authentic leadership role. Join us if you’re ready to grow your business without burning out.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The vast gulf between having the right A-players on your team and having them step up to take initiative
The #1 problem? A lack of clarity around priorities (Guard against mixed messages!)
Our Leadership Bootcamp teaches decision-making parameters.
Your goal is to turn your team into strategic-thinking partners.
The importance of aligning each team member’s strength with the key result that ties to the sweet spot of your business (This is when the magic happens!)
One-to-one meetings create a “thinking space.”
The process of building momentum when ONE A-player has the confidence to make recommendations
Melissa’s perspective as a team member at Tap the Potential
Results you can expect from Leadership Bootcamp

Resources:

Join our upcoming Leadership Bootcamp to build a self-managing team that actually owns their roles. tapthepotential.com/leadership-bootcamp

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

361: What Happened During Dr. Sabrina’s 7-Week Vacation? Her Business Ran Without Her!

Thu, 07 Aug 2025 03:00:00 -0400

Do you wonder how a business can survive, and even THRIVE, when the owner takes a 7-week vacation? Does it sound impossible? This episode unpacks what went on behind the scenes at Tap the Potential and how Melissa Kay, the Lead Strategist, explored and innovated in customer delivery, made key decisions, and improved the client experience in real-time. You’ll learn the keys to enhancing client delivery, how to use client feedback as a tool for innovation, and how new systems and upgrades can be implemented, all without interrupting service. This episode continues the conversation between Melissa and Dr. Sabrina, who meet for the first time after Dr. Sabrina’s extended, fully unplugged vacation this summer.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Since you’ve been gone, Melissa gives Dr. Sabrina an update on Tap the Potential
Melissa’s perspective on “going with her gut” to handle things while Dr. Sabrina was away
Revamping the client experience: Melissa’s discovery of the key to “finding the gold”
Implementing new systems in the one-on-one coaching experience
Melissa’s energy and excitement from working in her natural zone of genius
Melissa shares a testimonial from a Tap the Potential client
Dr. Sabrina’s powerful question: “What do we need to take forward from the last 7 weeks so we continue to compound the benefits from when I was out?”
Need help in taking back YOUR life from your business? Book a call with us today!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

360: Can You Really Take a 7-Week Vacation from Your Business? Dr. Sabrina Proves It’s Possible

Thu, 31 Jul 2025 03:00:00 -0400

What happens when a business owner takes seven weeks completely off with no emails, client calls, or check-ins? In this episode, Dr. Sabrina Starling returns from her 7-week vacation to share what it was really like to disconnect fully from her business, and what the experience revealed about her relationship with time, freedom, and her identity as a CEO. You’ll get to be a fly on the wall as Dr. Sabrina sees Melissa Kay, Lead Strategist, for the first time since her return. If you’ve ever said, “I could never take that much time off,” this is the episode that will challenge everything you believe about what’s possible.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. Sabrina’s perspective on a 7-week “full detox” that was cleansing from the burnout she felt
A commitment to being present with loved ones while unplugging from business
Spending time at the beach, lake, and doing fun activities with her kids
Dr. Sabrina’s life lessons learned through the sudden death of her husband last summer:
Even in your household, don’t rely on key team member dependency!
Share password info with loved ones.
In estate planning, consider setting up a digital legacy contact, as it can still take weeks to gain access.
Taking time to breathe and “own what I have accomplished in the past year”
Letting the team own it and run things at Tap the Potential for seven weeks
Addressing gaps in wills and estate planning to prepare for the unexpected and take care of the people that matter most

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

359: Designing a Business That Honors Your Life Vision (Instead of Hijacking It)

Thu, 24 Jul 2025 03:00:00 -0400

You didn’t start your business to feel stuck, overwhelmed, or like you are always on. The truth is that your business WILL take over your entire life if it isn’t intentionally designed to support your real life. Join us as we walk through the first and most important steps in creating a business that feels good to run, gives you time freedom, and aligns with the life you actually want. You will discover how to build your calendar around what matters most, to use systems that give back your time, and become more successful by doing less. Start reclaiming your business and your life!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Powerful questions to ask yourself: What did you originally want when you started your business? What did you originally want when you started your business? What would you be doing if your business truly supported your life?
The motivation to make money takes over and puts us into the survival trap.
Dr. Sabrina’s insights into creating your clear, compelling vision for your business
Melissa’s role in helping clients create their vision and celebrate their results
A team member’s perspective of the business owner “stepping away”
Incorporating your team members into your vision: what does that really mean?
Consider your safe and supported work environment: Is it working for you and your team?
The value and impact of a shared vision to support each other (as team members and business owners)
Need support so you can stop doing this all alone and start to honor your life vision? Book a call with us today!
One powerful question: If your business honored your life vision, what’s possible? Email Melissa with your answers!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the "How to Hire the Best" course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour!

358: Coffee Chat with Melissa + Kaitlyn: How to Keep Your Best Team Members for the Long Haul

Thu, 17 Jul 2025 03:00:00 -0400

Is it constantly on your mind what you can do to keep your best team members for the long haul? You need A-players for your business to run smoothly and be profitable, but beyond that, you can’t have a constant turnover of your top talent. Join us for a casual coffee chat between our Lead Strategist, Melissa Kay, and our How to Hire the Best Strategist, Kaitlyn Beaver, as they share their hearts in today’s episode. You’ll discover helpful tips and insights on what your team truly values.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Are your team members excited on Mondays for the work week ahead?
Celebrating wins and successes, and working in your purpose
Having team members who show up for each other builds loyalty and trust on your team, which makes them want to be there for the long haul.
Maintaining appropriate boundaries while “having each other’s backs”
What do A-players want? They want autonomy, a voice, and growth opportunities.
Retaining A-players means knowing what they want and helping them reach their goals.
A common question: “Why invest in an A-player when they are just going to leave?”
Key team member dependency can cripple your business!
A business owner taking time off is crucial to set your team up for success.
Best tips from Kaitlyn and Melissa for business owners in keeping A-players for the long haul
Need help developing and retaining your A-player team? Check out our How to Hire the Best course! Book a call with us today!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

357: How to Design a Business That Runs Without You

Thu, 10 Jul 2025 03:00:00 -0400

Imagine your business serving more clients and staying profitable without you, the business owner, being involved in the day-to-day decisions. Does it sound like an impossible dream? In this episode, Melissa Kay and Dr. Sabrina Starling break down the mindset, systems, and structures needed to build a business that gives you freedom. We want your work to support your life, not the other way around! Join us to learn why you should build a self-sustaining business, the pillars of a self-running business, and where most business owners get stuck.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Upcoming for Dr. Sabrina: a LONG vacation away from Tap the Potential
A self-sustaining business builds value, allows freedom in life’s uncertainties, and brings stability to your team.
Mindset tips for business owners around guilt, allowing team members to stretch and grow, and letting the systems do what they’re designed to do
Tracking performance through KPIs
Are YOU the bottleneck in your business?
Decision-making when the owner is away, and when the business owner returns
Creating SOPs is an essential step.
Facing the fear of being fully unplugged
Trusting your team of A-players
Need help developing your A-player team? Check out our How to Hire the Best course! Book a call with us today!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

356: Scaling Your Business Without Sacrificing Lifestyle

Thu, 03 Jul 2025 03:00:00 -0400

What if you could scale your business sustainably without losing sight of the most important asset: your lifestyle? Dr. Sabrina Starling and Melissa Kay are here to share the secrets and practical strategies to make it happen. You’ll discover how to grow your business while staying true to your values, how to prioritize balance, and how to avoid burnout. Whether you’re scaling for the first time or looking to refine your process, this episode gives you the tools to expand without compromising your personal life. Join us to learn to set boundaries for sustainable growth, leverage systems to empower your team, and stay present at work and in life.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The opportunities available for our clients to build a better lifestyle along WITH a growing, sustainable business
Setting boundaries around your time is KEY! (It’s a process that takes time, not perfection.)
Your team members need time boundaries, too!
The importance of a time audit
The right systems in place will empower your team.
Institute one-to-one meetings with your leadership team (weekly or bi-weekly) and utilize a robust project management system.
Best tips from Dr. Sabrina and Melissa:
Have set times to unplug fully from your work phone/emails.
Let your families know your work boundaries so your work time AND family time are fully protected.
Want to be a business owner who’s taking their life back? Book a call with us today!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link! We start on July 10th!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

355: 20 Years of Proof: How to Build a Business That Supports the Life You Want

Thu, 26 Jun 2025 03:00:00 -0400

In this special episode, Melissa Kay Interviews Dr. Sabrina Starling to celebrate a significant milestone: 20 years in business. Dr. Sabrina shares the most powerful lessons she’s learned about building a company that doesn’t just succeed but truly supports the life you want to live. From strategic decisions to mindset shifts, Melissa and Dr. Sabrina explore what it takes to create a life-first business, one that is on purpose and by design. You’ll learn how to determine what success truly looks like, the mindset shifts that made the difference, and the key lessons learned over the past 20 years.

Profit by Design is a Tap the Potential Production.

Show Highlights:

A holistic approach to business impacts ALL of life and every relationship. (Inspired by The Family Board Meeting book by Jim Sheils)
Dr. Sabrina and Melissa provide examples of how they prioritize time with loved ones.
Learning what your $10,000-an-hour activities are can help you prioritize your time (Sign up for our free training, How to Make Your Time Worth $10,000 An Hour.)
Prioritizing taking care of ourselves and our relationships
Mindset shifts around self-care and business success
Learning to show up as your best self at work and at home
Dr. Sabrina’s biggest lessons learned over 20 years
Melissa’s most significant mindset shifts during her 5 years at Tap the Potential
Where are you in YOUR business? Ready to take the next steps with us? Book a call and take our assessment!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link! We start in July!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

354: Empower Your Team to Think, Act, and Lead with Purpose

Thu, 19 Jun 2025 03:00:00 -0400

Are YOU the bottleneck for every decision in your business, even though you have a good team in place? Imagine a workplace where every team member thinks like a leader, acts with intention, and communicates with purpose. That’s the power of a coaching culture—and it changes everything! Dr. Sabrina Starling is The Business Psychologist, founder of Tap the Potential, and author of How to Hire the Best and The 4 Week Vacation ® ️. She takes the reins for this episode, helping you learn how to go from compliance to commitment, build a feedback-rich environment, and foster purpose-driven collaboration. Are you ready to align your team members with your shared vision and purpose? Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The key is your coaching skills: Can you ask powerful questions?
Shifting from managing team members to leading team members
Examples of a team perfectly aligned with your immutable laws and core values to eliminate inefficiency and waste
The beauty of collaborative problem-solving on a team (and increased profitability!)
A feedback-rich environment allows your team to offer creative ideas and solutions in a safe space.
Shifting from a compliance culture to a culture of commitment develops a sense of ownership and invites your team members to be part of the solution!
Building a coaching culture results in much better decisions in your business!
Having multiple team members go through The Coach Approach course creates momentum in your culture to work from curiosity, not judgment.

Resources:

For more information about The Coach Approach or to join us in the next round, click the link! We start in July!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

353: The ROI of a Coaching Culture: Accountability, Performance, and 765% Growth

Thu, 12 Jun 2025 03:00:00 -0400

What if ONE shift in your company culture could boost performance, drive accountability, and grow your net income by 765%? In this episode, you’ll discover the ROI of a coaching culture and learn how to make it your team’s superpower. You’ll learn how coaching transforms teams into top performers, how to create accountability that fuels growth, and the 765% profit advantage. Join Dr. Sabrina Starling, The Business Psychologist, founder of Tap the Potential, and author of How to Hire the Best and The 4 Week Vacation®️, as she uncovers this topic in today’s episode.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The impact of soft people skills on your profit
The Coach Approach course teaches how to create a culture that drives employee engagement and accountability. (It’s designed for business owners AND team members!)
The value in moving from a judger mentality to a place of curiosity
A coaching culture puts you miles ahead in the retention of A-players.
Micro-innovations make you more effective and unique in your field.
A 765% net income increase (from a Harvard study of over 200 companies across a variety of industries) is possible in a culture that is:
Customer focused
Open to change and innovation
Focused on employee engagement and accountability
Aligned with values and behaviors for a long-term strategy
Strong in visionary leadership
A-players want to work for a strong culture!

Resources:

For more information about The Coach Approach or to join us in the next round, click the link! We start in July!

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

352: How a Client Concierge Can Improve Your Client Delivery

Thu, 05 Jun 2025 03:00:00 -0400

Today’s episode continues our conversation with Dona Krebs, our incredible Client Concierge who has been with us at Tap the Potential for 17 years. Dona shares the key role a Client Concierge plays in creating a high-touch, relationship-centered experience that supports both clients and team members. She shows up at her best every day to help our clients and each team member to the fullest. We cannot emphasize enough the importance of the Client Concierge’s role and the exceptional way Dona performs in this position. This episode highlights how thoughtful delivery can directly impact client retention and overall success, from personalized onboarding to micro-innovations in service. You’ll discover how relationship-building boosts client satisfaction and loyalty, along with practical advice for improving client delivery by treating clients like platinum and team members like gold.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dona’s explanation of the Client Concierge’s role in delivering the unexpected
Disrupting the typical onboarding pattern with a shift to relationship-building
The proof of Dona’s impact: 71% of Tap the Potential clients complete the first year with us and sign up for year two! (Our Net Promoter Score is 93, when the typical American company scores 20!)
Melissa’s perspective on the support a Client Concierge provides for her role in excellent client delivery
Highlights of Dona’s steps of micro-innovations in the onboarding process
Dr. Sabrina’s perspective on a Client Concierge’s role to support a business owner
Dona’s attention to the critical “first 100 days” with a new client
Dona’s advice to business owners who want to create a more personalized, caring client experience: “Treat your team like gold and your clients like platinum.”
Want to learn more? Book a call with us today!

Resources:

Connect with Dona Krebs: LinkedIn and VA Synergy

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

351: Behind the Scenes: 17 Years of Client Care at Tap the Potential with Dona Krebs

Thu, 29 May 2025 03:00:00 -0400

We have a special treat for you today. In celebration of Tap the Potential’s 20th anniversary, we are sitting down with Dona Krebs, our incredible Client Concierge who has been with us for 17 years. You’ll hear her inspiring story of growth and how our coaching delivery has evolved over the years. We are excited to let listeners meet Dona and understand why we rave about her impact and value as our very first virtual assistant from 17 years ago. Join Melissa Kay, Dr. Sabrina Starling, and Dona to discover the secret behind our 94% client satisfaction rating.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dona’s initial role as Tap the Potential’s first virtual assistant and what drew her to our company
Her perspective on the early years working with Dr. Sabrina
Differentiation and standing out in client care
Dona’s role in filtering information to Dr. Sabrina and Melissa
The defining factors in a 17-year working relationship that WORKS
Pivotal moments in Dona’s work at Tap the Potential
Moving A-players into roles that utilize their biggest strengths
Melissa’s perspective on Dona’s role in supporting her
Look for our next episode, where we bring Dona back to discuss how a client concierge can improve your delivery.

Resources:

Connect with Dona Krebs: LinkedIn and VA Synergy

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

350: What If You Could Work Half the Hours and Get More Done?

Thu, 22 May 2025 03:00:00 -0400

Are you managing your time backwards by focusing on tasks and urgency instead of vision and intention? We are flipping the script in this episode, showing why you need a new way of thinking about your time instead of being exhausted, spreading yourself too thin, and still not meeting your goals. What if your calendar could support the life you want? What if you could design a schedule that lets you grow and breathe? It’s possible! Join Melissa Kay, Lead Strategist and Chief Dream Officer at Tap the Potential, and Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential. You’ll discover an exact framework to reclaim your time and design your business around your life, not the other way around.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. Sabrina’s biggest Aha moment about effective time management: “The bigger the life we create outside of work, the more efficient we become at work.”
First, get clear about the kind of life you want to create.
Examples from Tap the Potential clients about the experiences they want in life
“How do you want to feel about your day?” (The intangibles matter the most!)
Define your motivation for working less.
Determine your boundaries—and follow through with keeping them!
Learn to “let go.” (Dr. Sabrina explains the process.)
Consider your energy when designing your calendar. (Implement a “10K Power Hour”!)
Create time blocks for breaks and self-care.
Having support is crucial. You don’t have to do it all alone!
Melissa explains her role in one-on-one coaching support. Book a call with us today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

349: Is Hiring a Business Coach a Smart Investment? Let’s Break It Down!

Thu, 15 May 2025 03:00:00 -0400

Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic is near and dear to our hearts because we are obsessed with getting our clients the results we promise them. Join Dr. Sabrina Starling, The Business Psychologist, TEDx speaker, and the founder of Tap the Potential, as she and Melissa Kay, the Lead Strategist and Chief Dream Officer at Tap the Potential, discuss this topic.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Instead of asking if you can afford a coach, ask yourself what it’s costing you to stay stuck!
What have you tolerated in your business?
The tangible ROI of coaching (The results we see every day!)
More time off AND more money in your bank account. Sound good?
Understanding target allocation percentages
Dr. Sabrina’s personal example of the impact of coaching
The ROI on your coaching investment for your team
Niching down with the 80/20 principle
Our goal is to give you a minimum return of 3x your investment in the first year.
The intangible ROI of coaching: no key team member dependency, more time for your loved ones, getting out of the “survival trap,” and falling back in love with your business again
Our clients’ perspectives on their first few months in our coaching program
We are different from other programs—here’s how!
Our results: 94% of our clients achieve the promised results.
Get creative to pay for coaching!
Think about payroll and higher-level investments to avoid mis-hiring that can cost you thousands.
Ways to work with us: group coaching, one-on-one coaching, and courses. We want to help! Book a call with us today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approac, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

348: Breaking Free from the Survival Trap: How to Make Decisions That Move Your Business Forward

Thu, 08 May 2025 03:00:00 -0400

Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential’s Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cover this topic today. Discover how your clear, compelling vision controls your decisions, and your choices influence the direction of your team and business. There is a better way, and you CAN break free from the survival trap! Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

A vivid, compelling vision is a MUST to avoid the survival trap.
Your clear vision is your guiding light.
Filter ALL decisions through a clear vision of where you want to go.
Pay attention to all the wins and successes.
Guard against survival trap responses.
Your vision excites your team when it excites you!
Your vision will get you through the dark times.
Need help creating your vision? Let Melissa help! Book a call today for one-on-one help through our VIP Day experience!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

347: Creating Time for Growth: How to Work ON Your Business, Not Just IN It

Thu, 01 May 2025 03:00:00 -0400

Are you ready to move your business forward? If you’re struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You’ll learn how much time you should be working and how to create more time to get started. Melissa Kay, the Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, the Business Psychologist and TEDx speaker, cover this topic in today’s conversation. Do you need help moving from burnout to balance? Join us to discover tools for working smarter, not harder!

Profit by Design is a Tap the Potential Production.

Show Highlights:

“How much time should I be working ON my business?”
Melissa’s announcement: You CAN take a 4 week vacation®️ one year from now! (Ready to commit? Book a call with us today!)
Where to start to work ON your business for only 5 hours each week
The time block to work ON your business is your highest-value activity. (We customize the Tap the Potential Solution to fit your specific needs.)
“Cleaning up” strategically to create more mental space and ease in your life
The beauty of the compounding effect of small steps forward
The ROI in group coaching is priceless. (94% of our clients achieve the promised results: more profit and more free time.)
We want to help you! Book a call with us today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

346: Why Your Time Management Tactics Aren’t Working

Thu, 24 Apr 2025 03:00:00 -0400

Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You’ll learn why overworking leads to burnout and inefficient time management, the power of creating intentional breaks, and how finding your WHY for working less will improve your business and life.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The negative effects when your WHY is not strong enough
Melissa’s example of a purpose and WHY for her free time
Understanding how to set boundaries around effective planning and reflection time
Reasons for constant overwhelm—and what to do about it
Dealing with unclear and changing goals
Poor results caused by ineffective delegation
Prioritizing goals, tasks, and projects (how to plan efficiently)
Permit yourself to say NO
Time-blocking doesn’t always work! Why?
Taking breaks with buffer blocks for self-care is critical to your success!
Melissa’s tips:
Identify your motivator: the ONE thing.
Prioritize, plan, and reflect.
Own your calendar, experience ease, and move your business forward.
Book a call with us today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

345: How Unplugging from Your Business Will Solve Your Biggest Problem

Thu, 17 Apr 2025 03:00:00 -0400

Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrificing your business’s growth. Listen now to learn how you can unplug, reset, and return to your business stronger than ever!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The biggest irony in entrepreneurship is that we are MORE effective when we work LESS.
Learn to ask better questions to find better solutions.
Find the “sweet spot” for the number of hours to work in a week for your maximum energy and engagement.
Tweak your calendar and schedule to unplug and watch the magic happen!
Psychological benefits of unplugging: more creativity, more time to explore and nurture other passions and interests, increased effectiveness at work, and better problem-solving skills
Melissa’s advice to fellow (recovering) workaholics
Dr. Sabrina’s simple steps to setting limits on your business:
Draw a line on your calendar daily to mark when the workday ends.
Reclaim your evenings and weekends to be present with yourself and your loved ones.
Create experiences for yourself and your loved ones during your unplugged time.
Want to make a commitment and join us in the revolution against hustle culture? Take the Work Supports Life Pledge today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

344: Prevent Burnout by Asking for Help with Dr. Sabrina Starling and Melissa Kay

Thu, 10 Apr 2025 03:00:00 -0400

Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling’s research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today’s conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful next step you can take to prevent burnout and thrive. You’ll learn the common symptoms of burnout and how to spot them early, along with how burnout impacts business owners AND their team members. We also tackle the common fears that keep us from asking for help and tips for asking your team for help when you feel overwhelmed. Today’s episode is packed with these topics, plus a real-life example of a business owner who turned things around by reaching out for support. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Today’s trends regarding burnout in entrepreneurs (9 out of 10 are experiencing burnout. You are not alone!)
Symptoms of burnout from our research (Does this sound like you?)
“The fish stinks from the head down.” How are your team members affected by your burnout?
A team member’s perspective on burnout
The difficulties in learning to ask for help
Determine what you can stop doing by analyzing the strengths and weaknesses of yourself and your team
Do you recognize burnout symptoms? Take the Better Business Better Life Assessment and find out what changes you can make.
Common fears regarding asking for help
Melissa shares a real-life example from one of our clients.

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approac, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

343: The Together Tracker: The Tool That Transformed a Marriage and a Multi-Million Dollar Business with Pat and Geeta Nadkarni

Thu, 03 Apr 2025 03:00:00 -0400

We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta’s story from the Profit by Design podcast, Episode 339, and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview!

Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15+ years of broadcast experience to their brand, while Geeta is the head coach and face of the business. Together, they bootstrapped a multi-million-dollar coaching empire before a health crisis forced them to completely reinvent themselves. Together for over 20 years, they have channeled their wisdom into creating The Together Tracker, a revolutionary tool that helps couples become investors in each other’s growth. They originally invented the tool for themselves, and credit it with saving their marriage and transforming their disconnected marriage into one in which they are madly in love. From Geeta’s groundbreaking 80/20 Approach to Pat’s talent for holding everything together when “the doo-doo hits the fan,” they are here to show us how working smarter, not harder, can transform our relationships and our lives.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Working together with your spouse brings a unique set of dynamics and complications.
Pat’s perspective and pointers for the significant others of turbo-charged entrepreneurs
A look back at their earlier years of marriage: healing, growing, and developing The Together Tracker
“Suffering from immaturity” in your marriage–and how The Together Tracker can help
Asking the powerful question: “What will make everything else easier or unnecessary?”
Using The Together Tracker in everyday life and in multiple relationships
Learning to “shut off work” at home
The Together Tracker helps with misunderstandings, conflict, arguments, and boundaries.
Prioritizing PLAY in our relationship takes us back to the early stages of dating your spouse.

Resources:

Connect with Pat and Geeta: Website and The Together Tracker.

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approac, and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

342: Alone on an Island: Dealing with Your Emotions as a Business Owner

Thu, 27 Mar 2025 03:00:00 -0400

Do you feel that no one understands what you’re experiencing as a business owner? Many times it seems like you are alone, stranded on a deserted island, and everything depends on you. Dealing with ALL the emotions can be one of the biggest challenges, especially when feelings of loneliness and isolation hit you hard. The truth is that you are NOT alone, and your feelings are typical for business owners. In this episode, Dr. Sabrina Starling explores this topic and shares how you can deal with these difficult emotions.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Connecting with other business owners can help reduce feelings of isolation.
The powerful question we ask business owners: “How can we support you?”
Dangerous storylines in your head that snowball into BIG problems
Shift those storylines! Dr. Sabrina explains how.
Thoughts drive your emotions. Keep your thoughts in check by focusing on what IS working.
Notice your wins and successes. Focus on them to create more!
Decision-making: from a place of fear or love?
Concrete results from our clients at Tap the Potential: 94% are achieving our promised results in increasing their free time.
We have courses, 1:1 coaching, and group coaching to help you! Book a call with us today!
Prioritize your self-care to have a healthy mindset, build your resilience, and come from a place of asking, “What’s possible?”

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

341: I’m Working Less, Now What? Dr. Sabrina’s Journey to Creating More Time Freedom

Thu, 20 Mar 2025 03:00:00 -0400

Imagine working half the hours you do but still achieving the same, or even better, results. Is it possible? Yes! In this episode, Dr. Sabrina Starling shares how she transformed her workweek by handing off client delivery to her talented team, all while maintaining the success of her business. Learn how to design your work around your life and build the legacy you’ve always wanted. Are you ready to work less? Join Dr. Sabrina and Melissa Kay to discover the mindset shift every workaholic needs to make, how to focus on the 20% that makes everything else easier or unnecessary, and how a 4 week vacation®️ creates more time freedom for you.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Taking things off your plate is easier than you realize!
Dr. Sabrina covers highlights of the last 9 months for her and Tap the Potential.
What to do with more free time
Melissa’s role in taking the podcast off Dr. Sabrina’s plate of responsibility
Determining the key result that lets you know a task is being held competently
Asking, “What’s working, what’s not working, and what can I let go of?”
Delegating - business owners can exist in their sweet spot in an uncluttered way
Identifying what you really want out of life apart from work
Learning to listen to your dream without limits
Don’t be a victim of your schedule!
Taking a new perspective on your time

Need more help in creating more free time? We can help! Book a call with us today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

340: How to Deliver Exceptional Value Without Over-Delivering

Thu, 13 Mar 2025 03:00:00 -0400

Do you ever feel that you are going above and beyond for your clients but still not getting the results you want? Today’s episode explores how to deliver exceptional value to your clients without the risk of over-delivering. You’ll learn our tried-and-true systems for understanding client needs, finding your sweet spot, and delivering with purpose. Join Melissa Kay and Dr. Sabrina Starling to learn how to know what your clients want, how to match your services to your client’s expectations, and how to avoid the pitfalls of over-delivering.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Celebrating a 94% success rate in helping our clients achieve their desired results
The overwhelm that comes with over-delivering
The trap that coaches fall into by giving too much information
Focus on ONE thing!
Over-delivering affects your team and can lead to burnout.
The secret sauce comes in identifying your sweet spot and setting up efficient systems.
The danger in making assumptions and “I think” statements
The value of Wish List Interviews is to create opportunities to zero in on your top clients and what they want
Why great marketing plans sometimes fail
A clear, compelling vision statement is the KEY to preventing over-delivery
Do you need help crafting your vision statement? We can help! Book a call with us today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

339: How Working Smarter, Not Harder, Can Transform Your Business and Life with Geeta Nadkarni

Thu, 06 Mar 2025 03:00:00 -0400

Catch today’s episode as Dr. Sabrina Starling interviews Geeta Nadkarni. Her story is a masterclass in the art of reinvention, and she shares how anyone can rewrite their own success story using her groundbreaking frameworks. You’ll learn how working smarter–not harder–can transform your business and life!

Geeta Nadkarni went from being a 12-year-old journalist to building a $2.4M coaching empire–until a mysterious illness forced her to shut it all down. After a two-year sabbatical, she emerged with a revolutionary approach to business for entrepreneurs over 40. Join us to discover how to do less and achieve more, why you need to change your mindset, and how Geeta restored her crumbling marriage with the Together Tracker.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Geeta’s background story of her childhood in India with a demanding dad who forced her to write essays to earn playtime
Finding business success for her clients through a mindset shift, sales systems, and strategies for lead generation and partnerships
Going from running a $2.4M coaching empire with her husband to a life filled with pain and devoid of all energy
Facing life from an upside-down place with zero control
An unraveling identity crisis that led Geeta to shut down her business and take a two-year sabbatical
Designing and building while preparing for things to go wrong
What Geeta would do differently in facing adversity
Understanding homeostasis vs. allostasis in the face of disruption
The most important question about success: “If I knew success was off the table, what would be so interesting, stimulating, and fun that I would be happy I died trying?”
Process vs. Outcome
Geeta’s realizations about herself and her marriage
Discovering the 20% that moves the needle in a marriage with the Together Tracker and concrete KPIs
Developing a vision and dreaming together on a journey of growth
How Geeta began to understand true admiration and her toxic narrative of her partner’s process
Your primary relationship means everything to your business and life.
Applications of the Together Tracker beyond a marriage relationship

Resources:

Connect with Geeta Nadkarni: Website, LinkedIn, Instagram, and the Together Tracker

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

338: The Power of Deal-Driven Growth with Corey Kupfer

Thu, 27 Feb 2025 03:00:00 -0400

Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today’s guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You’ll learn how a deal-maker’s mindset will solve your business challenges, best tips for talent acquisition, and how to grab Corey’s Secrets of Deal-Driven Growth e-workbook for almost nothing.

Corey Kupfer is an expert strategist, negotiator, and deal-maker with more than 35 years of professional deal-making and negotiating experience as a successful entrepreneur, attorney, consultant, author, and professional speaker. He is the founder and principal of Kupfer and Associates, a leading corporate and deal law firm; he’s also the founder and CEO of DealQuest, a speaking, training, and consulting company. In addition, Corey is the author of the Amazon bestselling book, Authentic Negotiating: Clarity, Detachment, & Equilibrium: The Three Keys To True Negotiating Success And How To Achieve Them. Corey is the creator and host of the top 1% ranked podcast, DealQuest. Most recently, he has released the Secrets of Deal-Driven Growth e-workbook.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Corey’s story of learning to appreciate deal-making for growth as an entrepreneur
The Deal-Maker’s mindset vs. the Entrepreneurial mindset
In hiring, the “off-market” deal is always the best. (Where to find your next A-player)
Thoughts on solid moves in acquisitions and keeping A-players
Our Great Place to Work spotlight gives credibility to your business in the acquisition of another business with A-players.
Learn more about Corey’s DealQuest podcast.
An overview of Corey’s Secrets of Deal-Driven Growth e-workbook and how it’s structured to be user-friendly and helpful (Pssst—It’s a dollar; buy it!)
Learn more about Corey’s book, Authentic Negotiating

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

337: Why A-Players Need Other A-Players: How to Prevent Burnout and Build a Sustainable Team Part 2

Thu, 20 Feb 2025 03:00:00 -0400

I’m getting real with you today and publicly sharing about the most vulnerable time in my life. I’m opening up about my personal story and the hardest season I’ve faced. More importantly, I’m sharing how my team carried me through this time. The real truth is that work isn’t just about business, but it can support your life in ways you never expected.

From this conversation, you’ll gain powerful lessons on leadership, resilience, and the impact of intentional, strategic planning. I want you to be inspired to take action, whether that’s leading differently, building a stronger culture, or setting up your business in a way that truly supports you and your people. You’ll discover the power of a team during life’s hardest moments, how systems allow you to work less and achieve more, and the necessity of a sustainable business model. Join me, Melissa Kay, along with Kaitlyn Beaver, for a closer look at this topic.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Melissa’s story from two years ago: massive change, heartbreaking loss, and starting over with nothing
My life today is far above anything I could have ever imagined.
Our team: We have each other’s backs.
Supporting each other–and what that looks like in the day-to-day
Even on a remote team, reaching out regularly can be enough.
Setting up systems and processes with step-by-step outlines
Kaitlyn’s #1 tip for getting started with efficient systems
Taking ONE step in the right direction can move you toward eliminating key team member dependency.
Delegating more means the business owner can work less.
Putting systems in place creates wins for you and your team.
Refining the existing systems in your business
A sustainable business model begins with a clear, compelling vision.

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

336: Why A-Players Need Other A-Players: How to Prevent Burnout and Build a Sustainable Team Part 1

Thu, 13 Feb 2025 03:00:00 -0400

Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they’ll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top talent or risking their health. Learn how to foster a work environment that not only helps your team thrive but ensures they have the energy and passion to keep performing at their highest level. Join Melissa Kay and Kaitlyn Beaver as they explore why A-players need other A-players, how to avoid burnout, and the essential steps you can take to build a sustainable, thriving team. Discover why it’s not just about productivity; it's about creating a culture of support, balance, and mutual growth.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The heartbreaking account of a coaching client facing burnout after 10 long years with no real vacation
Melissa’s personal story of health issues at her job in 2004—and what happened next
Being a legacy builder and passing on your vision
Kaitlyn’s experience in watching her mother and learning harmful life lessons about work
Being “all in” doesn’t mean having no boundaries around taking care of yourself
Your children are watching and learning from your relationship with work.
What A-players need in a sustainable work environment:
Time for space and rest
A coaching culture of support, curiosity, and understanding
Working for a company that cares is EVERYTHING.
A burned-out team member is not going to show up as an A-player.
Asking powerful questions can start the process in the right direction.
The business owner sets the tone and should lead by example.
Kaitlyn’s advice about learning to rest and recharge
Investing in team members’ personal goals and celebrating their wins
An overview of our A-Player Development Plan/Mini-Course

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

335: Lead with Trust Without Micromanaging to Get Results

Thu, 06 Feb 2025 03:00:00 -0400

Today, Dr. Sabrina Starling and Melissa Kay chat about how micromanaging can really hurt employee morale, lead to burnout, and interfere with team efficiency. They talk about how crucial it is to build a workplace where autonomy and trust are front and center, which can boost performance, job satisfaction, and keep employees around longer. They stress that business owners need to get better at delegating so they can focus on the big stuff and give their team members more power and share some practical tips, like using the "10,000 Hour Activity" chart and setting up efficient systems to help listeners get better at delegating and improve their business overall.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The crippling effects of micromanaging:

Need for constant approval
A shutdown of creativity
Second-guessing every move
Freezing up and burning out
Stagnancy for the entire team
The root of micromanaging is inefficient systems.
Stop being a micromanager! Build your delegation muscles!
Where to start and what to look for to successfully delegate
You can become a Delegation Ninja at work AND at home!
Systems, clear expectations, and guidelines
Results to expect when you work from your strengths on $ 10,000-an-hour activities as a business owner
Start assembling your team of A-players today. Check out our How to Hire the Best Course.

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

334: Why You Should Let Go: Trusting Your Team to Deliver While You Lead

Thu, 30 Jan 2025 03:00:00 -0400

Are you a business owner who can fully trust your team–and let go? That’s very different situation from being a business owner who is stuck in the weeds of the day-to-day and can’t be the visionary for their business. Today’s episode is inspired by recent discussions with several business owners in our Better Business Better Life program about freeing up their time to be the visionary for their business. This is what most business owners want, but they struggle to get to the point of “letting go and trusting” their team. Join Melissa Kay and Dr. Sabrina as they dig deep into your business vision, empowering your team to deliver key results, and how autonomy leads to a greater buy-in and growth on your team.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Your clear, compelling vision determines the direction of your business (Think of a canvas and a paint-by-numbers project.)
The key is building trust over time in your competent A-players and allowing them to innovate.
Dr. Sabrina’s advice to a business owner with gaps and missed opportunities all over the place (Is this you?)
Creating systems and the space for your sweet spot in serving customers and clients
Ongoing communication and clear expectations for your A-players
The value of time blocks for personal development and creative thinking time
Autonomy creates the buy-in to go along with the business vision and key results—and employee engagement will soar.
Your next steps to address gaps in communication, delivery, and systems
Book a call so we can help! Email Kaitlyn today!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

333: Inspire Your Team to Thrive by Leading with Love

Thu, 23 Jan 2025 03:00:00 -0400

Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a culture where everyone feels safe and supported. They also touch on personal growth, tackling perfectionism, and how having a coaching culture positively affects team members and their families.

Dr. Sabrina shares how her unique leadership approach led to a 25-hour work week, stellar team retention, and a work-life balance that benefits EVERYONE.

Tune in to hear how you can bring these practices into your own organization!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Leading with love is more than just a catchy phrase; learn how Dr. Sabrina puts this core value into practice every day.
The most pivotal actions for Dr. Sabrina in learning about “the judger pit” (from Change Your Questions, Change Your Life by Marilee Adams) and learning to be curious (from The Coach Approach by Mark Stephens)
Melissa’s journey—how things have changed for her
The magic happens in 1:1 meetings with A-players!
The secret to leading with love comes with insights:
Relationships are more valuable than any task that needs to be done.
LOVE really means “Letting Others Voluntarily Evolve.”
The impact of a coaching culture with a business owner who “leads with love”
Want this kind of culture at your business? Book a call with us today to find out more!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

332: The Secret to Vision, Growth, and A-Player Retention

Thu, 16 Jan 2025 03:00:00 -0400

Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They’ll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential for both individual and organizational success. You’ll hear key insights and actionable strategies, providing a comprehensive guide for small business owners looking to enhance employee retention and drive business growth.

Tune in to hear more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The key to business growth is retaining A-players.
A clear, compelling, vivid vision is #1!
The Tap the Potential Strategic Planner will help you create your vision.
Difference between a big, hairy, audacious vision and a small vision
What will you say NO to in order to focus on your big vision?
The A-player’s ownership in getting the team where they need to go within the vision
Understanding the “Yes, and” technique and mindset
Melissa’s take on fostering a coaching culture and building trust
Dr. Sabrina’s advice to business owners about realizing what’s possible
The value of 1:1 meetings in a coaching culture
Learn more about The A-Player Development Plan!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

331: Marketing to Attract Your Ideal Clients with Donna Leyens

Thu, 09 Jan 2025 03:00:00 -0400

You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Donna’s role and current work
Your marketing must be geared toward attracting your ideal clients.
Your underlying strategy is about who you are trying to reach.
The Pumpkin Plan framework to identify your ideal clients:
Use a Top Client Assessment.
Narrow down who you are speaking to and understand how to speak to them.
Results to expect when you tweak your marketing message
Examples of marketing messages to your ideal client
Tools create clarity and focus in determining your marketing strategy.
Donna’s perspective on ONE action that business owners can take today

Resources:

Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike Michalowicz

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

330: Dream Big 2025: Aligning Vision with Action

Thu, 02 Jan 2025 03:00:00 -0400

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential. Join us to learn more about dreaming BIG and aligning your vision with action!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Melissa’s big dreams for 2025 as the Dream Manager at Tap the Potential
The part that dreams play in your business vision
Melissa’s perspective on aligning action with your vision
Identifying your dreams with unlimited resources
Your dreams are WHO you are!
The value of seeking support in a coaching culture
How a Quarterly Action Plan helps you “get out of the weeds” and take the next steps on your journey
Check out the year-long Dream Manager program! Click here to start realizing your BIG dreams! You can also email Melissa for more information.
A powerful question to kick off 2025: “What do you want to experience in 2025, both in your business and personal life, and how can you align your actions today to make those dreams become a reality?”

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

329: Strategic Planning Series Part 2 with Dr. Sabrina Starling

Thu, 26 Dec 2024 03:00:00 -0400

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link. You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to achieving your goals; this is what we help our Tap the Potential clients do every single day!

Profit by Design is a Tap the Potential Production.

Show Highlights:

It’s time to quit playing small and thinking small! (Playing small and thinking small will only bring small results. Think BIG!)
Mindset shifts are not easy.
We don’t start with business success; we start with life success.
The survival trap, decisions, and entrepreneurship
Our intentionality can amplify the impact on our own lives and those around us.
Create your vision—and revisit it often.
Think about what COULD be going on in your business when everything improves by 10x.
Share your vision with your team, and support your team members in achieving their visions.
Talk about what’s uncomfortable about your vision and take opportunities for collaboration.
Design for profit in the year ahead. (Use the Profit Assessment Chart in the Strategic Planning Guide.)
Steps in using the Profit Assessment Tool to identify the gaps, take key actions, and achieve the level of owner’s pay you deserve
A healthy business is a sustainable business!

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

328: Strategic Planning Series Part 1 with Dr. Sabrina Starling

Thu, 19 Dec 2024 03:00:00 -0400

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential, and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking space for yourself. Please block an hour or two on your calendar and consider this time a gift to yourself. Wherever you’ve been in 2024–whatever wins, losses, breakdowns, and breakthroughs you’ve experienced, you’ll find this concept of strategic planning to be powerful and impactful. Taking a pause for reflection becomes a learning opportunity, and we don’t grow if we don’t learn. Considering powerful questions while setting aside this time for reflection is a $10,000 an hour activity!

Profit by Design is a Tap the Potential Production.

Show Highlights:

What is your biggest WIN of 2024?
Take time to pause, reflect, and LEARN
The “Gift to Yourself” exercise
Where are you recycling the same problems year after year?
Identify areas in which you need support
Where is fear coming up for you? (Make decisions out of love, not fear.)
What do you need to let go?
Apply the 80/20 principle to yourself
Understand the Wheel of Life exercise

Resources:

Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

327: Using AI to Create Systems in Your Business with Guest David Jenyns

Thu, 12 Dec 2024 03:00:00 -0400

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology, a book we highly recommend to all our clients at Tap the Potential. Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.

David Jenyns, a previous guest and good friend of the show, is an expert entrepreneur who sold the Melbourne Cricket Ground in his early 20s and founded Melbourne SEO Services. He systemized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their businesses. Today he supports a growing community of Certified SYSTEMologists, delivers workshops and keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from the grind of daily operations.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why should we care about systems?
How can AI help me do what I’m already doing—faster, cheaper, and better?
Using AI by going back to the basics of your business
Understanding that your business CAN make money without your involvement
Identifying a “systems champion” on your team
Establishing a culture of systems through minimum viable systems
A systems-driven business will deliver better results!
One common pitfall for business owners in creating systems
David’s incredible gift for our listeners–Don’t miss it! Opt in here!

Resources:

Connect with David Jenyns: Website, Free Resources, Business Processes Simplified podcast, and Get Your Free Copy of David’s Book, SYSTEMology

Mentioned in this episode: How to Start a Movement TEDx talk by Derek Sivers

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

326: Great Place to Work Spotlight with Tammy Little

Thu, 05 Dec 2024 03:00:00 -0400

In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and began her career in public accounting, mastering tax and audit before transitioning to corporate accounting. As a controller for various mid-size and large companies, Tammy’s strategic acumen grew beyond accounting to encompass insurance, payroll, tax compliance, human resources, and technology. Her comprehensive background uniquely positions her to understand the challenges businesses face in achieving success. In 2007, Tammy founded Turning Leaf Solutions, prioritizing exceptional client services and rapid growth by offering accounting and consulting services. Recognizing the importance of specialization, she strategically transitioned her firm into a larger entity, finding a decade of success and the time to decide what her next entrepreneurial step would be. In 2018, Tammy embraced a new challenge in the cannabis industry, showcasing her adeptness in financial statements, compliance, and optimizing business operations for sustainable success. With an overriding commitment to excellence, Tammy is indispensable to businesses in the sectors of the cannabis industry, accounting, and other niche industries.

Join the Tap the Potential crew of Melissa Kay, Dr. Sabrina Starling, and Kaitlyn Beaver as they welcome Tammy Little to the show and discuss the steps forward that have made her an employer of choice for A-players.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Tammy’s take on what the Great Place to Work Spotlight means to her
The problems Tammy faced as a business owner needing to build her team
Being different and attracting A-players who are rockstars
Tammy’s commitment to transparency and honesty in writing job ads
Shifts that have happened with communication in Tammy’s businesses
Tammy’s commitment to taking exceptional care of her clients
Improvements in onboarding and training to be set up for success
Kaitlyn’s perspective on the growth of Tammy as a business owner
Tammy’s advice to other business owners who might be drowning in work and struggling to get A-players on their teams
Dr. Sabrina’s key takeaways and final words

Resources:

Connect with Tammy Little: My Ghost Crew, Summit Accounting, FTC Group, LLC, Email, and LinkedIn

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

325: Building Resilience and Gratitude: Lessons from 2024 with Dr. Sabrina Starling and Melissa Kay

Thu, 28 Nov 2024 03:00:00 -0400

Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why practicing gratitude is the secret to long-term success!

It’s Thanksgiving, and we are sharing our gratitude lists for this year, an eye-opening exercise of reflection that prompts true appreciation for the many good things we enjoy in life. Our fantastic team at Tap the Potential has pulled together, covered for each other, and forged new paths in 2024. Join us for a closer look at how we are building resilience and gratitude!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Team development happens when people open up about what matters most to them.
Fostering trust and vulnerability on your team begins with acknowledging gratitude.
Leaders need a safe space to be authentic and lead with LOVE (Letting Others Voluntarily Evolve)
Taking advantage of opportunities with family members this Thanksgiving
Living a regret-proof life
Gratitude is a mindset shift.
Try asking, “What are you grateful for?” rather than “How are you doing?”
Dr. Sabrina’s findings about gratitude’s benefits to our brains and bodies
An abundance mindset vs. a scarcity mindset
The impact of handwritten notes of gratitude

Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

324: Are You Dreaming Too Small? Reconnect with Your WHY and Level Up Your Business

Thu, 21 Nov 2024 03:00:00 -0400

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

When the passion for our business seems distant, we fall into the survival trap and face burnout.
Understanding what has changed for you–and why it matters
Understanding the bigger picture to realign with your original vision
Embrace your dream again!
Reconnect with your WHY:
Craft a powerful mission statement that incorporates your values.
Create a clear vision for the future.
Turn your vision into actionable steps to move forward. (Use annual goals that are specific, measurable, and aligned with your larger purpose.)
Are you playing “too small”?
“Saying NO means saying YES.”
The first step in reconnecting your dream with your WHY is reflection. (Step away from the office to do this!)

Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

323: How to Delegate without Micromanaging with Dr. Sabrina and Melissa Kay

Thu, 14 Nov 2024 03:00:00 -0400

Delegating tasks is a struggle for most business owners, and it’s a challenge that quickly becomes an obstacle in the battle for a “work supports life” mindset. We touched on this topic as we ended our last episode, and we knew it deserved more time, attention, and deeper discussion. Join Melissa Kay, Lead Strategist at Tap the Potential, and Dr. Sabrina Starling, fresh off her recent TEDx talk, as they dive into this topic with practical insights.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Delegating tasks effectively is THE key piece to having a 25-hour work week.
Examples of $10,000 an hour activities for business owners (Are you spending time on your highest-value activities?)
Cultivating trust among your team members (Assume they are whole, competent, capable, and complete human beings.)
Hiring A-players whose values align with your company’s immutable laws and giving them decision-making parameters
Handling A-players with gentle reminders about their expected key results
Melissa’s perspective of the “messy middle” of the delegating process
The importance of a good project management tool and clear communication with team members
Being crystal clear about key results for each team member is essential!
Consistency is the key in team meetings and one-to-one meetings.
Dr. Sabrina’s best tips for effective one-to-one meetings with team members (Deliver 7 positive pieces of communication for every piece of critical feedback, watch your body language, settle yourself, and be fully present.)
Need more help and guidance? Email Melissa or sign up today for the How to Hire the Best course. Book a call with us today to find out what we can do for you!

Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

322: Overwhelmed and Understaffed: Taking Control When You're Responsible for Too Much

Thu, 07 Nov 2024 03:00:00 -0400

We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can’t put off taking steps to move forward. Waiting until you don’t feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and actionable tips to help you learn to delegate and trust the A-players on your team. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Too much on your plate? Here’s what to do first!
Dr. Sabrina takes a look back at her steps in learning to delegate.
The importance of focusing on your $10,000 an hour activities
“You don’t want unicorns on your team!”
An outsider’s perspective can bring clarity.
The value in learning to ask for help
An accountability chart clearly defines the roles your company needs.
Ask, “What roles does this business need to serve the sweet spot and drive profitability?”

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

321: How to Shift Your Mindset from Surviving to Thriving with Dr. Sabrina Starling

Thu, 31 Oct 2024 03:00:00 -0400

Are you making decisions out of fear or love? Wouldn’t a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential, to discuss this topic. You’ll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Facing challenges in survival mode, which triggers fear-based decisions
Pay attention to the language you use.
Focus on what you want to grow and create.
Using The Choice Map (from Change Your Questions, Change Your Life by Marilee Adams) to catch your fear-based thinking
Deep-breathing exercises and powerful questions as tools for creating space and love
Drawbacks of fear-based assumptions
Journaling constantly will help you notice wins with a heart of gratitude.
“Stop borrowing anxiety from the future!”
Protect your time best by caring for yourself first.
Dr. Sabrina’s tips for self-care as an entrepreneur

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

320: How Does Work Support Life WORK in THIS Situation?

Thu, 24 Oct 2024 03:00:00 -0400

In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during absences. Dr. Sabrina also highlights the importance of accountability and open communication about responsibilities and expectations. By fostering a culture that balances flexibility with accountability, business owners can enhance team morale and productivity. Tune in to hear more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Challenges of offering flexibility and work-life balance in business
Importance of defining key results for each role
Need for planned flexibility in work schedules
Significance of cross-training team members
Strategies for maintaining productivity and profitability
Fostering accountability in a flexible work environment
Engaging team members in discussions about flexibility
Clarifying expectations around flexibility and commitment
Creating a culture of trust and collaboration

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

319: Sustainable Growth: Why Systems Matter

Thu, 17 Oct 2024 03:00:00 -0400

Are your company’s systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential, and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential. You’ll learn why the success of your business depends on systems and what you can do today to get started with implementing systems. Join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Systems make the difference. Having zero systems means there is no framework for success.
Hiring A-players without having systems in place gives them no path to success.
Melissa’s example of taking over the PBD podcast because systems are in place
Systems are a cool opportunity for innovation in our businesses.
Systems are often the issue if an A-player is not delivering key results. Systems will bridge the gap.
Most systems revolve around project management tools (We use Asana.)
A glimpse at Dr. Sabrina’s Focus Plan–and how it changed Melissa’s life!
A look at Melissa’s project management tool and how it frees up her mind space
If you need help implementing systems, start with ONE thing: Begin using a project management tool.

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

318: How to Build Trust and Autonomy on Your Team To Grow Your Business

Thu, 10 Oct 2024 03:00:00 -0400

Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don’t want to miss today’s episode. You’ll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential, discusses this concept with Dr. Sabrina, who has masterfully crafted a successful business based on this foundational principle. Join Melissa and Dr. Sabrina to hear valuable insights and wisdom.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The importance of building trust and autonomy on your team
Paying attention to what’s going WELL vs. what’s going WRONG
A closer look at Kaitlyn Beaver and her big, hairy, audacious goal
The trickle-down effect of the decisions we make
The secret to letting go and trusting your team? Having A-players!
Don’t believe the lies your ego tells you!
Be on the lookout for your team members’ strengths–and let them shine!
Next steps for success for your autonomous team members around key results, systems, communication, 1:1 meetings
Fostering a “safe space” environment with your team
The value of clear expectations and appreciation
Dr. Sabrina’s advice for delegating results, not tasks

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

317: Big News: I’m Speaking at TEDx Wilson Park!

Thu, 03 Oct 2024 03:00:00 -0400

Exciting things are happening! I’m chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life. Even though landing a TEDx talk has not been my primary goal, it’s been my vision since 2019 to share the message on a broader scale about what’s possible with a “work supports life” mindset. This philosophy has become even more meaningful in my life recently. Join us for this conversation!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. Sabrina’s message: how “work supports life” became real
Discovering the value of a 25-hour work week as a foundational principle
Why I wrote the The 4 Week Vacation® book in an effort to change hustle culture
Protecting a key A-player with lots of creative energy from the burnout of hustle culture
The value of regret-proofing your life
Having an accountability partner
Creating redundancy in your business
Common misconceptions about hustle culture
Spilling the tea on Dr. Sabrina’s upcoming TEDx talk!

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

316: Design Your Book to Drive Profits and Boost Your Business with Jeremy Jones

Thu, 26 Sep 2024 03:00:00 -0400

You’ve read many business books to help you grow your business, but have you ever thought about writing a book to grow your business? Today’s show pulls back the curtain on the writing process to reveal how this endeavor can set you up for success, drive profits, and boost your business. Join us!

Jeremy Jones is a military veteran, entrepreneur, author, and the founder/CEO of Jones Media Publishing. He’s helped countless authors write, publish, and promote their books through his expertise in sales and marketing. As a renowned leader, mentor, coach, and creator of the Authority Coach Blueprint and Author Coaching Program, Jeremy has empowered aspiring authors to achieve their dreams. He hosts the Ideas & Impact Podcast and is the driving force behind Authority Coach. Jeremy’s dedication, professionalism, and commitment to success make him a highly sought-after keynote speaker in the industry. In this episode, Jeremy reveals the pitfalls to avoid in authoring, publishing, and marketing a book, and Dr. Sabrina shares her school of hard knocks experiences as an author.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Jeremy’s inspiration for writing books and helping others
The biggest hurdles to overcome in writing a book
The writing process starts with a blueprint.
Be realistic in your goals for writing a book.
The art of creating back-end profits from your book
Jeremy’s advice for fiction authors to optimize their leverage
Jeremy’s example of a client with a nonfiction book who created complimentary resources for his audience
An overview of what it’s like to work with Jeremy
Jeremy’s most impactful book of 2024: Fix This Next by Mike Michalowicz (author of Profit First)

Links and Resources:

Connect with Jeremy Jones and Jones Media Publishing: Website (Get the free book publishing and launch guide!) and the Ideas & Impact Podcast

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

315: How to Move Your Business Forward Without Being a Workaholic

Thu, 19 Sep 2024 03:00:00 -0400

Calling all workaholics! Are you feeling stuck in the grind of running your business? It’s time to make a change! Join us to learn more in today’s episode!

Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist, is joined by Melissa Kay, the Lead Strategist at Tap the Potential, to reveal key strategies that will help you grow your business without becoming a workaholic. You’ll learn to focus on the right priorities, build a self-managing team, and shift your mindset to redefine success. If you’re ready to stop feeling overwhelmed and start building a business that supports your life, this is the show for you!

Profit by Design is a Tap the Potential Production.

Show Highlights:

A focus on priorities and productivity
Intentional scheduling is a game-changer.
Building a strong team of the right people and the systems to support them
Understanding the value of partnerships and collaboration
Setting boundaries with a daily “shutdown ritual,” protecting personal time, and making time for rest and rejuvenation
Crucial mindset shifts around success and your role in the company as a business owner
A long-term view focused on sustainability and growth
Boundaries create high performers on your team.
Our Better Business Better Life program can help you create a business that supports your life! Book a call with Kaitlyn today!

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

314: How to Keep your A-Players Motivated with Melissa Kay and Kaitlyn Beaver

Thu, 12 Sep 2024 03:00:00 -0400

Unlock the secrets to keeping your top talent motivated and committed! We are diving deep into strategies for retaining A-players and ensuring they stay engaged and excited about their work. Game-changing insights are coming your way in today’s episode!

Many business owners feel frustrated by the challenge of keeping their best team members engaged and excited. Just when you think your team is established and ready to move forward, a key team member leaves for another job opportunity. We have the answer! Discover how to understand A-players, employ effective development strategies, and use a revolutionary tool to track career goals and foster the development of your A-players. If you are tired of losing your A-players to other job opportunities, join Melissa Kay, Lead Strategist at Tap the Potential, as she covers this topic with Kaitlyn Beaver, Tap the Potential’s How to Hire the Best Strategist.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Who are your A-players?
Focusing on autonomy, trust, and growth will help keep your A-players motivated.
The A-Player Development Plan is a tool to help business owners track team members’ career aspirations and map out opportunities for advancement.
Building your lean and mighty team is a $10,000 an hour activity. (Our Better Business Better Life Assessment helps identify strengths and gaps.)
The statistics: 8 out of 10 entrepreneurs are not invested in team development and lack a system for retention; 2 out of 3 are not doing one-to-one meetings and don’t prioritize team members working from their strengths.
A LinkedIn study revealed that 94% of employees would stay at a job longer if their employer invested in their career development.
The biggest mistake business owners make in failing to retain top talent
Creative strategies for adding perks that matter to your A-players
The most important first step in retaining more of your A-players (Sign up for the Better Business Better Life Jumpstart to get started!)
Sign up for the free A-Player resource! Download the template and receive additional information about the free A-Player Development Course.
Perspectives from Melissa and Kaitlyn on being motivated A-players at Tap the Potential

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

313: Effective Onboarding Strategies: Setting Your Team Up for Success from Day One

Thu, 05 Sep 2024 03:00:00 -0400

Are you struggling with high turnover or lackluster performance from new hires? Join us to discover how the right onboarding process can transform your team’s productivity and retention rates. We are diving into actionable strategies to ensure every new team member fits into your company and thrives—from Day One. Learn more from Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, How to Hire the Best Strategist. Tune in to hear Melissa and Kaitlyn unlock the secrets to a successful onboarding experience!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Two very different scenarios for your new hires that highlight the key to success: an effective onboarding system
Tips to help new team members navigate their roles and feel more connected to your company
Key results of an effective onboarding system: increased retention and employee engagement, open lines of communication to facilitate problem-solving, and the creation of a coaching culture
Specific steps to set up an efficient onboarding system with a spreadsheet with 30, 60, and 90-day goals
Strategies to eliminate overwhelm in new team members
The value of a user manual—and how Tap the Potential implements this tool (Want to learn more? Contact Kaitlyn Beaver!)
What we’ve seen in client success stories

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated

Thu, 29 Aug 2024 03:00:00 -0400

All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode.

Bonnie Cecil’s interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won’t see any extra gear or shortcuts–just honest, easy-to-use solutions.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Bonnie’s perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life program
The changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitability
Bonnie’s words of wisdom to other business owners about prioritizing time and tasks
The value in handing off tasks to other team members and using time audits and accountability charts
Bonnie’s thoughts on hiring challenges THEN and NOW
Showing up authentically and honestly in job ads about the company culture and core values
Bonnie’s growth in leadership skills
Why Fresh Tech Integrated is a great place to work for A-players
Being committed to the immutable laws and the culture of the business—both for team members and clients
A gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!)

Links and Resources:

Connect with Bonnie Cecil and Fresh Tech Integrated:

Website, YouTube, Instagram, Facebook, and X

Connect with Dr. Sabrina and Tap the Potential

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

311: How to Read Your Clients' Minds with Donna Leyens

Thu, 22 Aug 2024 03:00:00 -0400

Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what’s most important to them.

Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists.

Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods in The Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want.
The Top Client Assessment helps identify your ideal clients.
Creating a niche and stepping away from PITA (“pain in the assets”) clients
Your ideal client will align with your values and immutable laws!
Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollars
Overcoming your natural resistance to Wish List Interviews—just get started with the first one!
The Value of a Pumpkin Plan Strategist
Donna’s takeaway: “The biggest advantage to me in ‘work supporting life’ is having the freedom to design my workday around what works for me.”

Links and Resources:

Connect with Donna Leyens: Website (Download the free Pumpkin Plan Booster Pack!), Email, LinkedIn, Facebook, the Pumpkin Planners Rock Facebook Group, and The Pumpkin Plan book

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

310: You Can Be Driven and Have Peace with Rob Dube

Thu, 15 Aug 2024 03:00:00 -0400

Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur. In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, who turns the tables and interviews her about grief, love, and finding peace in the things we can’t control. Join us for this special episode.

Rob Dube is the co-founder of imageOne and the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy. He is the co-founder and podcast host of Entrepreneurial Leap, the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, host of the Do Nothing Retreat, and host of the Leading With Genuine Care Podcast. With Gino Wickman, Rob co-authored the book, Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom. Throughout his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his personal, mindful leadership journey.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The gut-wrenching loss and far-reaching impacts of the sudden death of Dr. Sabrina’sbeloved husband, Ned
The immeasurable gift of having a team that can step in and carry the load
The value of “regret-proofing” our lives
Dr. Sabrina’s commitment to the 10 disciplines
Making decisions out of love—not fear and ego
Understanding that grief is love, not a problem to be solved, and knowing ourselves is necessary to be vulnerable
Dr. Sabrina’s learnings about death, dying, and paying attention
Finding peace in knowing that much of life is out of our control
How Tap the Potential has thrived because of its team of amazing people
A food-for-thought nugget about having “no key-team-member dependency” in family as well as business
The very real physical effects of the stress of shock, grief, and loss
Dr. Sabrina’s candid thoughts about how people can best support her and her family

Links and Resources:

Connect with Rob Dube: Website, LinkedIn, Facebook, Twitter, and YouTube

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Connect with Rob Dube

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

309: How to Prepare Your Team for Your 4 Week Vacation®

Thu, 08 Aug 2024 03:00:00 -0400

Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively and efficiently, and we’ve done so since the first day of Dr. Sabrina’s absence–without missing a beat! We are not only surviving but thriving—and you can set up your team to do the same! Join us as we share how you can empower your team to make decisions, which is the key to taking your life back from your business.

Last week, we shared how to strengthen your business by working less and empowering your A-players. If you are ready to put your stake in the ground and take your life back from your business, now is the perfect time to do it. You can set up your business to be sustainably profitable and less dependent on you by pledging your commitment to take a fully unplugged break from your business. Join us and take the 4 Week Vacation® Pledge today!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The benefits of “vacation testing” your team
Our Tap the Potential team thrives with unlimited time off and unlimited vacations, as long as we achieve our key results in our roles.
Team communication, strength, resilience, innovation, and leadership improve when the business owner takes an extended vacation.
YOU are probably the bottleneck in your business!
Time away refreshes each team member with new clarity, productivity, and creativity in your client delivery process.
Are you ready to learn to set up the systems to allow you to take extended breaks from your business? Book a call with Kaitlyn today!
The value of regular team meetings (Take advantage of our helpful resources.)
Let go of the guilt about stepping away from your business and plan your 4 Week Vacation®!

Links and Resources:

Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

308: Strengthen Your Business by Working Less with Melissa Kay and Kaitlyn Beaver

Thu, 01 Aug 2024 03:00:00 -0400

Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisions is the key to taking your life back from your business, and we are putting this principle into practice. Last week, we covered how to tame your gremlins and claim your freedom. This week’s focus is on the most effective thing you can do for your A-players, how to know what to work on, and what you do NOT need to do if you want to strengthen your business.

YOU can prepare for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. We hope that you can join us in taking the 4 Week Vacation® pledge, learn how to strengthen your business by working less, and focus on what matters most in your life.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The value of a clear vision for your business and your team
The most effective thing you can do for your A-players
Kaitlyn’s perspective on the best way to support a very task-driven team member
Regular one-on-one meetings with team members are critical!
Be intentional about training A-players to solve problems, make decisions, and take on growth opportunities!
Giving A-players the autonomy to prioritize their tasks in alignment with the key results expected from them
Knowing what TO DO and what NOT TO DO in working fewer hours each week (Download a sample Time Audit to help. Email Melissa if you need help with your time audit.)
The beauty of a 25-hour workweek in forcing innovation and intentionality
Remember the 80/20 rule and always share your wins!
“What is the ONE thing I can do today that will make everything else easier?”

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

307: Tame Your Gremlins and Claim Your Freedom with Melissa Kay and Kaitlyn Beaver

Thu, 25 Jul 2024 03:00:00 -0400

Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential, and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her 4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases. Today, Kaitlyn and I are giving you a behind-the-scenes look at the steps necessary for a business owner to pull away for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. Our hope is that you can join us in taking the 4 Week Vacation® pledge and focus on what matters most in your life.

Profit by Design is a Tap the Potential Production.

Show Highlights:

What are your gremlins? Self-defeating behaviors and beliefs
Common examples of gremlins for business owners
The myth of “no one can do this like me”
The truth about your A-players: They crave opportunities to grow, shine, and be empowered
The inevitable downward spiral of business owners who don’t set up their businesses to grow without them
Kaitlyn’s experience as the daughter of an entrepreneur (Fun fact: Melissa Kay is Kaitlyn’s mom!)
Delegate, delegate, delegate!
The truth about what’s happening at Tap the Potential right now while Dr. Sabrina is away
Stepping away and trusting your team empowers them with confidence!

Links and Resources:

Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

306: Setting Your Team Up for Success with Melissa Kay and Kaitlyn Beaver

Thu, 18 Jul 2024 03:00:00 -0400

This episode is the first of several hosted by Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, Tap the Potential’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today’s episode, you’ll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Potential effectively and efficiently. Since the first day of Dr. Sabrina’s absence, we have not missed a beat! Our team has the time and space to rally around one another with support and love in the midst of shifting and covering for her. We will be sharing a lot over the next five weeks about the Tap the Potential Solution and how we are implementing the principles and “walking our talk” to run this business effectively–whether Dr. Sabrina is here or not. Join us to learn how to align your team around your compelling, vivid vision, immutable laws, field of play, and filter questions.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Developing your compelling, vivid vision
What do you want your life and business to look like?
Start with the big WHY and let go of the HOW.
Your vision becomes a filter to help you make decisions and avoid the survival trap. (Hear Kaitlyn’s vision board process!)
Defining your immutable laws
These are your core values, non-negotiables, fundamentals, and organizing principles.
Your immutable laws help attract the right clients AND team members. (In our Better Business Better Life Program, we support you in articulating your immutable laws.)
Understanding your field of play
This includes clear expectations, goals, and boundaries for team members, along with identifying what constitutes “winning” in your business.
A coaching culture includes feedback and decision-making filters.
Asking the right filter questions.
The questions we ask determine the solutions we find.
Better questions = better solutions
Asking better questions helps you avoid the survival trap and make decisions that align with your vision.
Want a sustainably profitable business that gives you more time for what matters most AND more money in your bank account? We can help! Book a call with Kaitlyn today!

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

305: A 4 Week Vacation® Veteran’s Perspective on Empowering Her Team and Work-Life Balance with Sarah Martin

Thu, 11 Jul 2024 03:00:00 -0400

Today’s guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast!

Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company in the rural mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over 10 years ago to provide peace of mind to busy and absentee property owners needing a reliable, professional, and trustworthy property maintenance company.

Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works through flexible, kid-friendly, and remote work opportunities. They enjoy providing family activities for their team members throughout the year to show appreciation for their team’s hard work. They also love giving back to their community through donations and volunteering. When not working with their team, you can often find Sarah, Phill, and their three young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Sarah’s background story of starting her business during the pandemic and constantly struggling with cash flow, profitability, and burnout
Sarah’s position as a graduate and alumni of the Better Business Better Life program—seeing her team members take advantage of the training benefits now!
The rebuilding process when big changes occur and team members leave
Empowering her team to handle challenges and issues while she took an extended vacation
The value of planning a “transition day” to reorient yourself on your first day back in the office after a long vacation
Sarah’s perspective on what’s been going right at Cabin Works since her last extended vacation
The beauty of having redundancy with every position on your team to promote sustainability and value
Sarah’s full life away from work: skiing, biking, hiking, backpacking, and kids’ sports
Dr. Sabrina’s How to Hire the Best teaching moment in highlighting what Cabin Works is doing right to attract A-players and be an employer of choice for their area
Sarah’s decision for 2024: Why she’s NOT taking a 4 Week Vacation® this year but still has freedom and flexibility for trips, kids’ events, and family time away from work
Join our Pledge-A-Thon for the month of July by taking the free 4 Week Vacation® pledge. Take the pledge now!
Sarah’s takeaways from today’s conversation: “It’s worth the stress and challenges in planning to take a 4 Week Vacation®. It makes your job easier and empowers your team to work from their strengths and take ownership over their role.”

Links and Resources:

Connect with Sarah Martin and Cabin Works: Website, Facebook, and Instagram

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

304: Transforming Business to Support Life: A Journey with Collected Living Design

Thu, 04 Jul 2024 03:00:00 -0400

I’m excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things. Each of them is growing as a human being and learning valuable life lessons as they tweak their roles as business owners/partners. They have each been able to take extended time away from their business to enjoy their lives and families, which is a huge step for any small business owner. Join us for my conversation with Abby, Trent, and Laurie!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The biggest surprises on this journey so far: a work-life balance IS possible, the right systems are EVERYTHING, and learning to enjoy the business side
The importance of letting go of what brought you where you are–so you can move forward
The hardest lessons so far: trusting others, setting aside time for visioning and goals, and accepting our own strengths and weaknesses
Coaching advice for business owners sometimes seems counterintuitive—and it’s NOT all about the numbers and effort you put forth.
Navigating “fires” in the business with accountability to each other about turning off “work” mode
Personal lives are different now for Trent, Abby, and Laurie because they can prioritize their energy levels, take unplugged vacations, and leave the mental stress at work each day.
Trent’s experience in taking paternity leave when his new baby was born, Abby’s unplugged vacation to France, and Laurie’s upcoming trip
Get the details about the Pledge-A-Thon for July for business owners. Find out more about your chance to win the How to Hire the Best Course for free and take the free 4 Week Vacation® pledge today!
Perspectives from Trent, Abby, and Laurie on the biggest worries of business owners about taking a 4 Week Vacation®

Links and Resources:

Connect with Collected Living Design: Website

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

303: Unlocking Freedom: How Seth Gordon Plans His Life-Changing 4 Week Vacation®️

Thu, 27 Jun 2024 03:00:00 -0400

It’s not easy to plan for your 4 week vacation®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he’s taking now to prepare his team, and how letting go of control gives him what he desires most in life. Join us to learn more!

Seth Gordon is the owner and CEO of Glacier Supply Group in the Pacific Northwest. Glacier is a family-owned business that was established in 2021 when Seth and his wife, Leanne, purchased an existing business. They live in the Seattle area with their three energetic sons, ages 7, 5, and 3. Seth and his family love all things baseball, the Mariners, skiing, and crabbing.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Seth’s lightbulb moment at the EOS Conference in 2023
Getting past the feeling of guilt by viewing an extended vacation as an opportunity for the team to step up and shine
The EOS (Entrepreneurial Operating System–based on the book, Traction by Gino Wickman) structure is designed to continue whether the business owner is there or not.
The sense of loneliness and guilt in being an entrepreneur going against traditional hustle culture and being a trailblazer
Working fewer hours weekly depends on your focus on the highest-value activities (Seth shares how he did this.)
Steps in Seth’s process to give up some control to other team members and working through the fear of “working less”
Items in Seth’s personal VTO (Vision Traction Organizer)
Improvements in Seth’s family relationships since he focuses now on “solving for life” instead of “solving for work”
Seth’s focus for the next few weeks leading up to his 4 week vacation®️: delegation to a newly hired assistant, preparing to unplug from his phone, and forming a mindset to not think about work
Dr. Sabrina’s best tips for an unplugged and fully present 4 week vacation®️
Seth’s plan for returning to work after his 4 week vacation®️ to keep from taking back the tasks he’s delegated
Considerations in delegating, your accountability chart, and redundancy

Links and Resources:

Connect with Seth Gordon: Glacier Supply Group Website and LinkedIn

**Books mentioned in this episode: Letting Go by David Hawkins, Untethered Soul by Michael A. Singer, Buy Back Your Time by Dan Martell, Traction by Gino Wickman, Work the System by Sam Carpenter, and Your World-Class Assistant by Michael Hyatt

It’s time to take your life back from your business! Join other trailblazing entrepreneurs in taking a 4 week vacation®️. Sign up here to take the 4 week vacation®️ pledge.

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

302: Authentic AI with Kinsey Soderberg

Thu, 20 Jun 2024 03:00:00 -0400

Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That’s what we are all about at Tap the Potential!

Kinsey Soderberg is the brilliant mind behind her brand and podcast, Authentic AI. She helps down-to-earth entrepreneurs leverage AI tools in their businesses without wasting time or sacrificing authenticity. She champions a human-first approach, ensuring that AI enhances your business rather than overwhelming it, bringing your brand to the forefront, and helping AI work for you–and not the other way around. Kinsey teaches her clients how to use approachable methods for training their AI assistants and using AI tools in their everyday tasks and workflow, helping them get more done quickly without sacrificing quality.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Highlights of Kinsey’s path to becoming an AI expert
AI tools can expand and amplify your creativity and critical thinking skills.
Things to think about in training your AI assistants, like ChatGPT, to reflect your values, opinions, and brand identity
Considerations about your copyrighted material on ChatGPT
Examples of how a business owner can benefit from using AI tools
Exploring AI tools, like ChatGPT, Perplexity, Descript, Speeko, and more
Hard lessons from Kinsey about using AI tools:
AI is not always factual and correct.
Be specific and direct in training AI tools like you would a team member.
Start with one tool, one task, and one day at a time to fit AI tools into your workflow.
Just because you CAN do more with AI tools doesn’t mean you HAVE to.
Thoughtful parameters to put in place around using AI in our businesses to protect our authenticity and integrity
Check out Kinsey’s free Authentic AI Tech Toolkit, an exclusive library of recommended AI tools.
Check out Kinsey’s two podcasts: Authentic AI Podcast and Feel Good Social Podcast

Links and Resources:

Connect with Kinsey Soderberg and Authentic AI: Website, Authentic AI Podcast, Feel Good Social Podcast, and Authentic AI Tech Toolkit

AI tools mentioned:

Our Better Business Better Life Jumpstart can help you design your business to be sustainably profitable in every way. This free, five-day workshop will help you realize your vision of business growth with a simplified plan. The upcoming dates are June 24-28. Jumpstart your business to support your life! Sign up today!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

301: Mastering KPIs for Strategic Decision-Making with Angie Noll

Thu, 13 Jun 2024 03:00:00 -0400

Key performance indicators (KPIs) help you make strategic decisions in your business. There are many things to measure, so how do you know which KPIs make the most sense and are worth your time to track? Join Dr. Sabrina and her guest, Angie Noll, as they discuss why we need to know our KPIs, what to do with them, and how they can make it easier to run our businesses.

Angie Noll is the founder of Reconciled Solutions, which offers accounting and advisory support to businesses that provide professional services. Angie is a Profit First Professional, Fix This Next Certified Advisor, Certified Pumpkin Planner, QuickBooks Online ProAdvisor, and a keynote speaker who brings energy to the room with a relatable and friendly tone. She thrives on helping business owners focus on profit acceleration, efficiency, and sustainability.

As a wife and the mother of three teenagers, Angie is a steadfast believer in business sustainability, not only through ensuring long-term profitability but also through lifestyle sustainability. She knows how difficult the journey can be in running a profitable small business AND avoiding entrepreneurial burnout. For Angie, sustainability means managing a flourishing business in coordination with being a keeper of the calendar at home with three kids, two pets, and one sweet husband.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Big moves, lessons learned, and goals achieved by Angie within the last year to take her life back
KPIs provide a framework to make easier—and more proactive—decisions.
Using the Business Priority Pyramid from Fix This Next by Mike Michalowicz
KPIs help us evaluate our effectiveness within the five criteria in the sales pyramid: sales, prospect attraction, client conversion, delivering on commitments, and collecting on our commitments
Measuring profitability can be easily overlooked if we only focus on sales. Big mistake!
The biggest challenges and solutions for business owners regarding profitability
Which is the superior business strategy? Relying on the numbers/data in KPIs vs. relying on your gut
Using the Net Promoter Score as a benchmark to strive for more (What matters most to your clients is probably very different from what you assume!)
Angie’s advice about the most helpful KPIs to track beyond profit
Angie’s advice to business owners who don’t currently track their KPIs: “Just get started. Ask yourself what it would look like if your business were easy to run, and how you can make it easier.”

Links and Resources:

Connect with Angie Noll and Reconciled Solutions: Website, YouTube, Facebook, and LinkedIn

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

300: Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon

Thu, 06 Jun 2024 03:00:00 -0400

People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture, and unlocked powerful insights on the journey to build a more human-centered dental practice to empower people with transformational change. Join us for this inspirational conversation!

Dr. John Gordon hosts the Fearless Dentistry Podcast. He was in private dental practice in Kansas City for 42 years. His passion for his work came alive when he transitioned from general dentistry to a lifestyle niche dental practice dedicated to making a difference in people’s lives through exceptional patient experiences. We are going to find out what happened when Dr. John began asking patients to tell him their stories and forming connections on a deeper emotional level. He loves mentoring and sharing what’s helped him develop and maintain the practice that he’s proud of for all the right reasons. In his retirement, he has found a new passion for his podcast. His purpose is to stimulate, encourage, and motivate his audience to take action on their dreams with courage, curiosity, focus, and commitment.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. John’s experience in general dentistry—and the epiphany that changed the course of his career
Lifestyle dentistry: how it transforms patients’ lives in very emotional ways
“Story listening” led to amazing results when Dr. John began asking his patients to tell him their stories.
The process of using technical dentistry to transform lives
What it opens up in people to be able to share their dreams
Dr. John’s message to each patient: “You are the hero. Go show people who you are and make a dent in the world.”
Similarities between lifestyle dentistry and Tap the Potential’s work with business owners to help them love life again
Dr. John’s message to his team to get them on board with transformational dentistry
Dr. John’s life today as a retired dentist: podcasting, reading, being curious, speaking, and creating workshops
What Dr. John would tell himself as a younger business owner

Links and Resources:

Catch Dr. John Gordon on the Fearless Dentistry Podcast!

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

299: Mastering the 25-Hour Workweek: Boosting Productivity and Profitability at Tap the Potential

Thu, 30 May 2024 03:00:00 -0400

Feeling burned out in your business? Don’t you wish you could reclaim a few hours each week and laser-focus your work on the $ 10,000-an-hour activities that bring the most profitability? One of the first big steps is to implement a 25-hour workweek. Sound crazy? It CAN be done, and we prove it every day here at Tap the Potential.

I’m joined by Melissa Kay, our Lead Strategist, for a fun conversation about the 25-hour work week, how it began, and why we believe strongly in this concept here at Tap the Potential. There is a lot of strategy and business philosophy behind our commitment to the 25-hour workweek. This topic aligns perfectly with the fact that May is Mental Health Awareness Month. Nothing supports the mental health of business owners more than what we offer in our Better Business Better Life program. Take the assessment today!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The beginnings of the 25-hour workweek and why it became Dr. Sabrina’s norm
Leave your limiting beliefs and hustle culture behind with what you’ll learn in our Dream Manager Program!
The 25-hour workweek allows flexibility, increases productivity, and creates an exciting and creative culture.
Intentionality about a 25-hour workweek means less time spent in unproductive meetings.
The main challenges in transitioning to a 25-hour workweek
The origins of the 8-hour workday (factory workers vs. knowledge workers)
The benefits of a reduced work week: intentionality, accountability, and delegation opportunities
Improving awareness on your team about how they want to work and what flexibility they would love to have
Helpful resources: Chart of $10,000 an Hour Activities and quarterly time audits
How the 25-hour workweek has changed Dr. Sabrina’s life
Gaining clarity by asking, “What’s the ONE THING I can do today that will be impactful and move my business forward?”
Dr. Sabrina’s gold nugget of advice for listeners

Links and Resources:

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

298: Navigating the Process of Hiring a Bookkeeper with Angie Noll

Thu, 23 May 2024 03:00:00 -0400

Do you need to hire a bookkeeper? Today’s episode provides clarity on this impactful decision and the process of making sure your books are handled with accuracy and expertise. Melissa Kay, the Lead Strategist at Tap the Potential, leads this interview with Angie Noll, the owner of Reconciled Solutions. Join us to learn business-saving strategies from Angie!

Angie Noll is a Profit First professional, keynote speaker, and the founder of Reconciled Solutions. Since 2006, she has helped high-achieving clients advance toward financial stability, thriving on helping business owners run the best version of their business as they develop skill sets to support profit acceleration, operational efficiency, and work-life sustainability.

Reconciled Solutions offers ongoing bookkeeping, accounting, and advisory support to high-achieving, professional, service-based businesses. When COVID-19 hit, Angie and her team worked tirelessly to secure over $87 million in disaster relief funding for her clients; the result was that none of her clients went out of business due to the financial pain of the pandemic. Above all, Angie has the heart of a teacher, helping small business owners overcome their anxiety and understand their deeply personal stories about their business by providing accurate and actionable financials. As a keynote speaker, Angie brings energy to the room with a relatable and friendly tone, helping audiences ditch the shame and embarrassment that comes from not understanding their numbers and learning to make data-backed business decisions. Angie is a member of our Better Business Better Life Program as a rockstar client and beacon of support for her peers. Her insightful questions and unwavering enthusiasm enrich every discussion.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The #1 reason why hiring a bookkeeper is crucial for your business!
Your strengths as a small business owner are most likely NOT in bookkeeping and accounting.
Fact: We, as business owners, are scared to address our bookkeeping needs.
Having clarity about your business comes through accurate and efficient bookkeeping.
Angie’s proactive approach to post-pandemic trends in payroll costs
The strategy and perspective of a bookkeeper will help you gain control and insight into your business.
Finding and fixing your biggest business problems begins with your QuickBooks file.
Business owners can gain perspective, understanding, and control by having their financials in order.
Services to expect from a bookkeeper
Costs to expect when hiring a bookkeeper
Where to begin if your books are in a mess
Angie’s advice: “Stop the insanity. Pick up the phone and call for help. Beat the statistics of 50% of businesses failing within the first five years.”

Links and Resources:

Connect with Angie Noll and Reconciled Solutions

Website
YouTube
LinkedIn
Facebook
Angie's Quickbooks Online Diagnostic Report

Connect with Dr. Sabrina and her Team

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

297: Prioritize and Protect Your Mental Health as Your Most Valuable Asset with Melissa Kay

Thu, 16 May 2024 03:00:00 -0400

May is Mental Health Awareness Month, and we at Tap the Potential take care to greatly emphasize the mental health of entrepreneurs. Your business significantly impacts your mental health! For today’s episode, I’m joined by a very special guest, Melissa Kay, our Lead Strategist at Tap the Potential. We are digging into what we need to be aware of to protect our mental health as our businesses grow–and we aren’t going after baseline mental health. We want you to thrive! If you want to learn more about enduring the challenges of entrepreneurship with thriving mental health, join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Melissa’s perspective on the current challenges of entrepreneurs today in our Better Business Better Life Program
Dr. Sabrina’s experience as an entrepreneur with big stressors
What the research shows about the burdens entrepreneurs carry—and the ways they neglect their needs
The value of meditation, Wim Hof breathing, journaling, visualizations, and “cleaning out the weeds” in your mind
A sense of community makes ALL the difference!
The biggest problem with burnout symptoms is what they lead to down the road. (Take our Better Business Better Life Assessment today!)
For women, trouble lurks at the intersection of menopause, mental health, and entrepreneurship.
The sobering truth about adult suicide rates: an increase of 82% since 1999!
How to find support and community as a business owner
A commitment to self-care can reverse the downward spiral of stress, burnout, and depression.
The truth (and dangers) of hustle culture
The greatest gift we can give our loved ones is our emotional presence.
The value of a 25-hour work week and four-week vacations
Our advice: Commit to one daily action to support your well-being. (Dr. Sabrina tries to meditate daily, and Melissa tries to journal morning pages each day.)

Links and Resources:

Mentioned in this episode: The Artist's Way by Julia Cameron and Stealth Health by Dr. Nancy Trimboli

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

296: Unlocking Success: The Power of Changing Questions with April Stroink

Thu, 09 May 2024 03:00:00 -0400

As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. The key to changing her outcomes was changing the questions she asked herself. Join us for this powerful conversation with April!

April Stroink is a money coach, financial advisor, and certified Profit First professional who specializes in helping people create and enjoy financial well-being in their business and personal lives. She’s the creator of The Money Fix, a suite of programs to increase financial literacy for entrepreneurs. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national finance company. She is also the owner and operator of a successful Halifax retail operation. April is a “money coach,” a supportive guide who helps people understand and feel confident about finances and future goals. Known for her empathy and judgment-free coaching, she combines her expertise with her experience of running her family business, and she volunteers on several community boards as she splits her time between Halifax and Soley Cove, Nova Scotia.

Profit by Design is a Tap the Potential Production.

Show Highlights:

From worst year to best year: April’s experience with the Choice Map, getting unstuck, and changing her questions (The Choice Map is a tool from Dr. Marilee Adams’ book, Change Your Questions, Change Your Life.)
A look at typical judger questions that will keep you stuck
The journey to the judger pit often begins with the question, “What’s wrong with me?”
Making the shift from judger questions to a learner mindset
Using mental health awareness (May is Mental Health Awareness Month!) and beneficial relationships to overcome the isolation of entrepreneurship
Examples of learner questions to shift your mindset
April’s experience with the Choice Map as the perfect tool for entrepreneurs around financial literacy
The judger pit and victim role vs. taking ownership and asking learner questions
Learner questions to ask around implementing Profit First in your business
Success stories of April’s clients using the Profit First system
Fight burnout! Improve the health of your business and the quality of your life by taking the Better Business Better Life Assessment today!

Links and Resources:

Connect with April Stroink: Get April’s free profit assessment tool and book a free 30-minute consult on her Website; also find her on LinkedIn, Facebook, and Instagram

Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

295: Time Freedom: Mastering Delegation for Business Success

Thu, 02 May 2024 03:00:00 -0400

What would you do with 41% more time? This is the average amount of time small business owners spend on tasks that COULD be completely handled by someone else. The name of the game is delegation, and it is a key piece to your success. In today’s episode, I’ll show you how to become a master delegator and free up more of your time for higher-value tasks. We’ll cover why business owners don’t delegate, what should be delegated, and how to get your team members on board. Are you ready to leave the survival trap behind and stop capping the growth of your business? Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Top reasons why business owners don’t delegate
The trade-up: Let go of $10, $25, and $50/an hour tasks for $10,000-an-hour activities (Learn how to do it with our Chart of $10,000 an Hour Activities.)
Any work that is not your strength should be delegated!
The value of quarterly time audits to gauge your A-players’ work; ask, “Should this task be delegated to an entry-level position?”
Your tasks can be delegated to A-players to create opportunities for their growth and advancement.
A “best-case” perspective on documenting systems and getting your team members on board with delegation
The need to stay in your “zone of challenge” by focusing on $10,000-an-hour activities and guarding against burnout
Need more A-players on your team so you can delegate effectively? Sign up now for the May 7 workshop, Three Simple Steps to Hiring Your Next A-Player (FREE).

Links and Resources

If you want to hire and fill your team with A-players, we have a workshop called Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!

Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better

Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

294: Attracting A-Players in Today’s Job Market with Kaitlyn Beaver

Thu, 25 Apr 2024 07:00:00 -0400

Is your business a great place to work? Today’s episode focuses on current hiring trends and the importance of creating a great workplace for your A-players. Dr. Sabrina is joined by Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead and the Lead Facilitator of the How to Hire the Best course. Kaitlyn describes her passion for helping business owners stand out in their market, along with what A-players are looking for in a great place to work. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Links and Resources:

This article summarizes some of the AI tools that may be helpful to you in the hiring process: https://www.recruiterslineup.com/10-best-ai-recruiting-tools-of-2022/

If you want to hire and fill your team with A-players, we have a workshop called The Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

293: The Blueprint for Building a Great Place to Work with Dr. Sabrina Starling

Thu, 18 Apr 2024 07:00:00 -0400

You want to have a good culture. You know it is important to attract A-players to your team. The good news is that there are simple steps you can take to make your business a great place to work. From predictability and resources to leadership and camaraderie, you can learn how to craft a workplace where A-players thrive. Join Dr. Sabrina as she breaks down the steps to create a great place to work. It’s not as hard as you might think!

From the information we have gathered over recent years, several common themes emerge as the things A-players are looking for in a great place to work. Discover why it’s not just about pay and benefits, but about providing intangible perks that truly make a difference. If you want to hire and fill your team with A-players, we have a workshop in May called The Three Simple Steps to Hiring Your Next A-Player.

This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!

Links and Resources:

If you want to hire and fill your team with A-players, we have a workshop called The Three Simple Steps to Hiring

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

292: Navigating Entrepreneurial Challenges: Persist, Pivot, or Throw in the Towel?

Thu, 11 Apr 2024 07:00:00 -0400

Being in business is tough. Hard times come, and sometimes they go on for a long time. Have you found yourself asking, “Is it worth it? Will it EVER get better?” You are not alone–but are experiencing common feelings of most entrepreneurs. The big questions are: How do you know if it’s time to quit? How do you know when to keep going and persist? Join Dr. Sabrina as she dives into this topic and shares the reality that challenges will come to small businesses, how to persist, and when to let go. Whether you're on the brink of giving up or seeking ways to persevere, this episode offers practical guidance to help entrepreneurs thrive in the face of challenges. Stick around until the end of this episode because Dr. Sabrina shares her story of wanting to throw in the towel, how things change, and what the Tap the Potential team has learned along the way.

Profit by Design is a Tap the Potential Production.

Links and Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

291: Embracing Legacy: An Entrepreneur’s Triumph Over Adversity with Deanna Cotten

Thu, 04 Apr 2024 07:00:00 -0400

Welcome to a very special episode. You have my guarantee that you will find this conversation inspiring and impactful for your business and your life. Please take the time to listen.

I’m joined by Deanna Cotten, the owner of Jumpstart Business Builders. She helps business owners acquire the tools, resources, and coaching to grow six-figure businesses. Deanna and I were introduced by a mutual client and hit it off immediately because of our shared passions and goals in helping business owners. You’ll hear Deanna’s story of the challenges she faces as an entrepreneur, wife, mother, and friend. Her perspective will inspire you to connect with what matters most and make impactful changes to align your work with a thriving life. Hearing Deanna’s account of her legacy mindset as she faces down a terminal diagnosis with strength, unwavering faith, and grace, will inspire you to be better in every area of life. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Links and Resources:

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business

Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Connect with Deanna Cotten and Jumpstart Business Builders

Website

Deanna's Go Fund Me

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

290: Why Being Everything to Everyone Leads to Burnout

Thu, 28 Mar 2024 07:00:00 -0400

Does this sound familiar? You are on the hamster wheel, always working hard just to keep up with the demands of your business and trying to be everything to everyone—and still coming up short. This is a common scenario for entrepreneurs, but things CAN be different! In today’s episode, I’m diving into the mindset that is undermining us in our self-limiting beliefs and how our personality styles can contribute to the role strain that we experience as entrepreneurs. Join us to learn more!

Do you want to create more vacation time for yourself where you can fully unplug from your business? Would it help you to free up 10 or more hours each week? Would your life improve if you could pay yourself at least $50,000 more this year? If you’ve answered yes, yes, and yes, you need to sign up for our Better Business Better Life Jumpstart. Running from March 25-29, this free workshop shows you how to set up your business so that you can enjoy your life. What are you waiting for? Sign up today!

Profit by Design is a Tap the Potential Production.

Links and Resources

Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business

Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

289: How to Make Your Time Worth $10,000 an Hour, Part 2

Thu, 21 Mar 2024 07:00:00 -0400

Today’s episode is the follow-up to last week’s episode on how to make your time worth $10,000 an hour. Today we shift from you, the business owner, to your team members and how you can support them in making their time more valuable to the team. Dr. Sabrina reveals how to support your A-player team members in delegating effectively so they invest their time in higher-value activities to support the business.

We have resources to help you! Download your copy of the Chart of $10,000 an Hour Activities now! This chart can be a powerful reminder to keep your time and work focused on your highest-value activities. Also, through our Better Business Better Life program, we can support you in many ways to help your business be sustainably profitable. Join us for today’s episode to learn more!

Profit by Design is a Tap the Potential Production.

Links and Resources

Take the Peoplemap Assessment and use code “beagift” for $50 off!

The next session of Leadership Bootcamp begins on April 4. This six-week program helps you achieve unsurpassed growth by tapping into your A-player team members.

Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today.

Get your copy of A Guide To Talking To Your Team About Profit!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It begins on Monday, March 25. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

288: How to Make Your Time Worth $10,000 an Hour, Part 1

Thu, 14 Mar 2024 07:00:00 -0400

Your time is valuable. Don’t waste it on clients and customers who don’t fit your ideal client profile. A much better strategy is to identify the sweet spot of your business and have a system for attracting the right people and deterring the wrong people. Today’s episode covers a popular topic with the Tap the Potential family of business owners: how to make your time worth $10,000 an hour. I’ve been using these strategies and teaching on this subject for many years, and I’m excited to share this information with you today.

In today’s Part 1, the focus is on you, the business owner, your $10,000 an hour mindset, and how to handle delegation. Part 2 will focus on your team members and how to get them thinking about making their time worth more than $100, $1000, and even $10,000 an hour. I’m bringing you the latest research on entrepreneurship and what we know about those who are thriving and those who are burning out.

Download your Chart of $10,000 an Hour Activities now, refer to it often, and listen for lots of life-changing wisdom coming your way. You’ll learn how to avoid the most common and costly missteps and the secret to multiplying your profit by 100-900% in less than 12 months. I’m sharing two powerful questions to get you laser-focused on the $10,000 an hour activities in your business. Join me now for Part 1!

Profit by Design is a Tap the Potential Production.

Resources

Chart of the $10,000 an Hour Activities

How to Hire the Best by Dr. Sabrina Starling

The One Thing by Gary Keller

Ready to take your life back from your business? Ready to implement the Tap the Potential Solution to have more time for what matters most and more money in your bank account than ever? Book a call with us today!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a signed paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach, Leadership Bootcamp, Dream Manager and How to Hire the Best.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the

Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

287: I’m Scared to Hire! How Do I Know If I Can Afford It, and Other Hiring Fears

Thu, 07 Mar 2024 08:00:00 -0400

“We’re busy, I’m overwhelmed, and my team is overwhelmed. We have more work than we can handle. I know we need to hire, but I’m scared. How do I know if we can even afford it?” Does this sound familiar? If this describes your experience, today’s episode is for you! Many business owners face this common problem, and we are diving deep into this topic today. We’ll address the fears around hiring, hiring PTSD, and the big question of how you can afford to hire a new team member.

Tap the Potential provides valuable tools to help in every aspect of the hiring process to grow your sustainably profitable business. Our Better Business Better Life Assessment helps measure your burnout risk, because “doing it all” in your business will lead to burnout. Our research shows that 9 out of 10 entrepreneurs feel burnout symptoms and don’t know how to structure their work to support their lives. Our Chart of $10,000 an Hour Activities teaches you to delegate tasks and make the most profitable use of your time as a business owner. The How to Hire the Best Course (and book) covers everything you’ll hear in today’s show. You’ll learn why traditional hiring practices will set you up to fail in attracting and retaining A-players to your team. We can help you get started in the right direction. Book a call with us today!

Profit by Design is a Tap the Potential Production.

Links and Resources:

Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

286: Your 4 Week Vacation®️ is Within Reach and Entirely Possible! with Kristin Meyer

Thu, 29 Feb 2024 08:00:00 -0400

Are you preparing for YOUR 4 week vacation®️ in 2024? Or is this another year of stress and overwhelm moving you toward full-blown burnout? Help is available, and your 4 week vacation®️ is possible! Today’s episode is a live coaching call with Kristin Meyer, the CEO and co-owner of Southern Crafted Shutters. They are an exterior shutter manufacturer and retailer in upstate South Carolina where there is an intentional focus on team and culture.

Kristin wants to take a 4 week vacation®️ with her husband, who is the co-owner of the business. If it’s a challenge for one business owner to take a 4 week vacation®️, it is much more magnified when both co-owners plan to vacation at the same time! Kristin is passionate about providing amazing service whether in developing her team, proactively communicating with customers, or partnering with other business owners. She believes that culture is everything and strives to maintain a work environment where people have fun, get things done, and feel like family. One cool fact about Kristin is that she has a coaching certification from Coaching Life, so she brings coaching principles into how she runs her business. Join the conversation and listen to Dr. Sabrina’s coaching that can help Kristin make her 4 week vacation®️ dream a reality!

Profit by Design is a Tap the Potential Production.

Links and Resources

Connect with Kristin Meyer and Southern Crafted Shutters: Website, Instagram, Facebook, YouTube, TikTok, Pinterest, and LinkedIn

Get 25% off shutter hardware with your shutter purchase by mentioning the Profit by Design podcast. Visit the Southern Crafted Shutters Website.

Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

285: Tapping Into a New Talent Pipeline to Grow Your Business

Thu, 22 Feb 2024 08:00:00 -0400

Are you ready for another game-changing strategy to grow your business? A successful internship program can be transformative in bringing fresh perspectives and innovative ideas to the table. This topic prompts many questions about how to hire interns, what they can do for your business, what requirements should be in place for an internship, and how to build a successful internship program. Just imagine the magnitude of possibilities when you believe in and create opportunities for the future of our workforce! Join Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead and How to Hire the Best Strategist, for all this and more in today’s episode!

Don’t miss today’s free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. If you have hiring PTSD and are struggling to lead your team, THIS is the place to start! In this workshop, we will uncover the secret sauce behind maximizing the productivity of A-players. You will discover proven strategies to attract and recruit top talent and ensure a higher success rate, and you'll gain actionable insights to create a workplace environment that nurtures and retains A-players. Sign up to join us today, February 22, at 1:00 pm Central.

Profit by Design is a Tap the Potential Production.

Links and Resources

Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free, 90-minute workshop is on

Thursday, February 22, at 1:00 pm Central. Don’t miss it! Sign up today!

Get your copy of A Guide To Talking To Your Team About Profit!

Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

284: How to Hire Your Next A-Player with Dr. Sabrina Starling

Thu, 15 Feb 2024 08:00:00 -0400

Today’s show focus is very near and dear to my heart: hiring A-players. I’ll explain what small business owners are getting wrong and why traditional hiring practices will only bring difficulties and heartache. The mis-hiring process is painful because of the time and effort involved in screening applicants and interviewing, and statistics show that 75% of business owners are mis-hiring. Join me in today’s episode for a look at what not to do and what will give solid results in attracting A-players to your team. I’ll wrap up with simple tips to help you uplevel your team this year for profitable growth.

Because we love to celebrate wins here at Tap the Potential, we have a big win to celebrate with you today. This is the 5th anniversary of the Profit by Design podcast! That means that we have come to you weekly for five years, sharing tips, tools, and strategies to help you design your business to be sustainably profitable. Along with that, we are ranked in the top 5% globally in a field of over three million podcasts, and that is only possible because of our devoted listeners. We appreciate each listener and each piece of feedback we receive!

The truth is that a single A-player can outperform 9-12 average team members and greatly impact your leadership experience in positive ways. Don’t you want to leave traditional hiring practices behind and learn how to attract and hire valuable and productive A-players for your team? The first step is to attend our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It’s on February 22. Click the link to sign up today!

Profit by Design is a Tap the Potential Production.

Links and Resources

Coming soon: Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better

Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

283: Expect More, Achieve More: The Power of Setting Boundaries and Owning Accountability

Thu, 08 Feb 2024 08:00:00 -0400

Are you struggling to set boundaries with your team and hold expectations? This is a common struggle for business owners. If you find yourself having the same conversations over and over with your team members just to see nothing change, this episode is for you! We are diving into practical ways to set boundaries and hold expectations for them, along with the challenge of the tough conversations you need to have with team members who criticize your choices as the leader and business owner. Join us to learn more!

As part of our support to help you uplevel your team, we have a very exciting opportunity coming up very soon. It's called Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today!

Profit by Design is a Tap the Potential Production.

Links and Resources

Mentioned in this episode: Episode 271, How to Deal with an Underperforming Team Member.)Coming soon:

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better

Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the

Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

282: The Dream Manager: An A-Player's Story of Aligning Her Vision with the Company's Vision

Thu, 01 Feb 2024 08:00:00 -0400

Welcome to today’s episode! Last week, we covered how your organization’s future and your team members’ potential are intertwined. You also learned why Tap the Potential’s Dream Manager Program is the solution to the monumental problem of employee disengagement. Today you’ll learn the vital importance of putting your personal strategic plan in place, how identifying your dreams supports your business vision, and how to energize your A-players and keep them engaged. Join us to learn more!

Leading the charge for this topic is Melissa Kay, the Lead Strategist and “Chief Dream Officer” at Tap the Potential. Joining her is Kaitlyn Beaver, Sales and Marketing Team Lead at Tap the Potential. Kaitlyn shares her experience with the Dream Manager Program and how having a personal strategic plan supports her role as an A-player on our amazing team.

Profit by Design is a Tap the Potential Production.

Links and Resources

Schedule your call with Kaitlyn Beaver today!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

281: The Dream Manager Program: The Solution to Employee Disengagement

Thu, 25 Jan 2024 08:00:00 -0400

“The great corporate battle in the coming decades will be the war for talent.” Do you feel overwhelmed by the challenge of attracting and retaining engaged A-players on your team? Is employee disengagement sinking your ship? In this episode, Melissa Kay, Tap the Potential’s Lead Strategist and “Chief Dream Officer,” shares how your organization’s future and your team members’ potential are intertwined. We are diving deep into team member disengagement, what the core issue is, how it can end your organization, and what you can do about it right now. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The ugly truths about disengaged team members and how they are sabotaging your morale, productivity, sustainability, growth, and profitability
How Tap the Potential’s Dream Manager Program (concept taken from Matthew Kelly’s book, The Dream Manager) provides a revolutionary way to reverse the staggering trend toward disengagement
Why the ability to attract, engage, and retain talent will be the #1 strategic objective going forward for every successful organizational leader
The key for every business manager or organizational leader: to support team members and create an environment that helps them become the best version of themselves
How our Dream Manager Program helps you lead with innovation, a strategic plan, and vision
Why your business vision should align with your personal vision
An overview of the Dream Manager Program, how it works, and what you can expect

Links and Resources

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business

Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

280: How to Strategically Manage Your Time with Melissa Kay

Thu, 18 Jan 2024 08:00:00 -0400

Do you feel like you never have enough time to get everything done? You are not alone! Most business owners identify time management as one of the biggest challenges they face. When you started your business to have more time freedom, you probably didn’t envision getting caught in the survival trap and experiencing real symptoms of burnout as your business grew. If you are unsure of how to prioritize your time, have too many meetings to attend, and don’t know what to focus on next, we can help. It all starts with learning to manage your time strategically.

Join us for this episode with Melissa Kay. The first step in managing your time is understanding the value of your time as a business owner. We have two valuable tools that can help! Get your copy of the Chart of $10,000 an Hour Activities and the 2024 Strategic Planner today!

Links and Resources

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

279: Strategic Planning Series Part 4 of 4: Designing for Profit in 2024

Thu, 11 Jan 2024 08:00:00 -0400

Set yourself up to double or triple your profit and owner’s pay in 2024! How does that sound? Join Dr. Sabrina for Part 4 of our Strategic Planning Series as she walks you through what it means to design your business to be sustainably profitable. You’ll learn how to get out of the survival trap, plan for growth that increases profit and owner’s pay, and discover the most often overlooked business expenses.

Profit by Design is a Tap the Potential Production.

Links and Resources

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

278: Strategic Planning Series, Part 3 of 4: Design Your Clear Compelling Vision for a Better Business and Better Life in 2024

Thu, 04 Jan 2024 08:00:00 -0400

Are you caught in the survival trap? If you take a few steps forward but aren’t building the momentum you want or getting the results you need, it could be that you need to design your clear compelling vision. Why not start now to improve your quality of life in 2024? Download your copy of our Strategic Planning Series Workbook today; you’ll also get the Tap the Potential 2024 Strategic Planner as a bonus gift. What are you waiting for?

We love celebrating specific wins with our clients around revenue increases, returns on investments, reducing debt, doubling owner’s pay, strengthening a team of A-players, and taking fully unplugged 2-week and 4-week vacations. What’s possible for you in 2024? Do you imagine more time for family, friends, exercise, hobbies, healthy eating, and reconnecting with the things that bring you joy and fulfillment? Join us for the Better Business Better Life Jumpstart on January 8-12. This free, five-day workshop will give you a growth plan that delivers! We will help you design a sustainably profitable business and find more time for what matters most in 2024.

Profit by Design is a Tap the Potential Production.

Links and Resources

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

277: Strategic Planning Series Part 2: Celebrating Wins and Looking Ahead to 2024

Thu, 28 Dec 2023 08:00:00 -0400

Our clients’ successes, big or small, help fuel our team at Tap the Potential. We have supported business owners in 2023 through some very challenging circumstances, and I want to brag about our clients who have been resilient in achieving major wins this year. If the end of 2023 finds you still in the struggle, I hope today’s show inspires and encourages you. You can absolutely have a profitable and growing business in 2024—-AND a great quality of life!

Our clients have reached major revenue milestones this year while paying down large sums of debt and increasing their owners’ pay. Many business owners have embraced leadership roles to feel pride in the culture they have created by upgrading their teams with A-players. Most significantly of all, they have created a great quality of life by setting priorities that make time for what matters most in their lives.

The end of the year is a great opportunity to stop, reflect, plan, and design for the year ahead. In Part 1 of this series, I guided you through some powerful questions to support you in strengthening resilience, along with the habits of highly resilient people. Today, I want you to pause, take inventory of your well-being as an entrepreneur, and check in on the strength of your business. Take our Better Business Better Life Assessment to learn which systems to strengthen in 2024 so that your business is stronger and healthier. Begin by downloading your copy of the Strategic Planning Workbook and refer to it as you listen to today’s show. Let’s get on track to celebrate YOUR wins in 2024!

Profit by Design is a Tap the Potential Production.

Links and Resources

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

276: Strategic Planning Series, Part 1 of 4: Reflect, Plan, and Exercise Your Resilience Muscles

Thu, 21 Dec 2023 08:00:00 -0400

It is an exciting time of year with all the joys that the holidays bring! As the year winds down and we have time to reflect, it’s the best time to strategically plan for the year ahead. This episode kicks off the first in our four-part Strategic Planning Series, and today’s focus is on you, the entrepreneur—because the success of your business begins and ends with you. In the middle of all the challenges and failures, we have to be resilient to bring our best forward. We must stop and reflect on how we can learn from our failures because our best opportunities lie within those failures. To help set you up for success, we have the Strategic Planning Workbook for you to download as a guide for these next four episodes. As a bonus, your download includes the Tap the Potential Annual Strategic Planner to help you identify and prioritize your $10,000 an hour activities.

Entrepreneurship is a roller coaster ride that fills your life with challenges, setbacks, struggles, and wins. As I have studied thriving entrepreneurs and what makes them different from those who burn out, resilience is a key factor. Think of resilience as a muscle that you can build; every setback and challenge makes you stronger and allows you to work those resilience muscles.

One way to help strengthen those resilience muscles is to take advantage of our Better Business Better Life Jumpstart that is coming up in January. This free, five-day workshop gives you a glimpse of what it’s like to work with our expert team as we guide you through the Tap the Potential Solution to take your life back from your business. If you have worked during family vacations, missed your kids’ important events, or skipped family dinners because of work, we can help turn your life around. If you’ve put your dreams on hold and quit taking good care of yourself physically, mentally, and emotionally, these are signs that you need to be in our Jumpstart. Sign up today!

Profit by Design is a Tap the Potential Production.

Links and Resources

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better

Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

275: Practical Steps for Handling Difficult Clients and Customers

Thu, 14 Dec 2023 08:00:00 -0400

Have you ever found yourself scratching your head wondering how to deal with someone who has a very difficult personality? Dealing with a difficult client, customer, or team member is a situation that a lot of us encounter in business because we deal with different personalities all the time. I have identified three types of personalities that are typical of difficult clients and customers: those who have strong personalities and want things done their way, those clients who just don't make decisions, and the clients who fail to give you what you need when you need it so that you can do the work for them. We are diving into these scenarios in today’s show, and I’ll give you the language for these conversations. Most importantly, you’ll learn how to prevent these difficulties from coming up in your business, regardless of the varied personalities of your clients. Join us for practical and helpful advice!

I want to remind you about our Better Business Better Life Jumpstart that begins on January 8. The sad truth is that you may already feel burned out if your business has taken over your life. If this year resulted in working on the weekends, working during your family vacation, missing a sporting event with one of your children, or saying no to family dinners, you need this workshop! If you've put off your dreams, skipped regular workouts, and been regularly sleep-deprived, we can help! You will learn to develop a growth plan that delivers and how to design your business to be sustainably profitable. I will walk you through how to calculate the profit potential in your business and design a plan for profit in the year ahead—and for the years to come. I’ll show you how to discover profit that is hidden in plain sight and see a clear path for simplifying to grow, which will free up your time. There is no charge for this free workshop, so sign up today!

Profit by Design is a Tap the Potential Production.

Links and Resources

Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. The next session begins on Monday, January 8. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

274: Breaking Price Increase Anxiety: Profitable Tips with Dr. Sabrina

Thu, 07 Dec 2023 08:00:00 -0400

When was the last time you increased your prices? Does it strike fear in your heart and make you uncomfortable to have these conversations with clients and customers? You are not alone! Price increases are necessary, and they must be strategically planned. Let’s talk about how to know when you need a price increase and how to address this with clients and customers!

Our upcoming Better Business Better Life Jumpstart aligns perfectly with the focus of today’s show. In this free, five-day workshop, you’ll learn how to design your business to be sustainably profitable, identify your unique value (tied to price increases), and how to attract top-quality clients and customers while building your team of A-players. Sign up today and set the stage for a better quality of life for you in 2024!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why the fear of losing clients and customers over price increases is not always a negative thing
How to combat the fear of price competition by knowing your unique value proposition
How to use the reality of the 80/20 rule to justify a price increase AND a value increase
How to deliver a price increase: what to say and what not to say
When you should NOT consider a price increase
Why an annual evaluation (at a minimum) and price increase is necessary

Links and Resources:

Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. The next session begins on Monday, January 8. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

273: The Courage You Need to Get Out of Your Own Way Part 1

Thu, 30 Nov 2023 08:00:00 -0400

"Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?" Answering that one powerful question can help you to avoid fear getting in your way. It will allow you to address what is best for yourself and prevent difficult or uncomfortable situations from persisting for years.

Avoiding tough decisions can hinder both your personal and professional growth. That can be devastating for entrepreneurs! Dr. Sabrina draws from her personal experiences and shares some anecdotes from her clients to encourage entrepreneurs to confront their challenges. Join her as she highlights the value of overcoming obstacles, seeking support, sharing experiences, and making decisions aligned with core values to create a richer and more fulfilling life!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How fear can prevent entrepreneurs from making difficult decisions
Dr. Sabrina shares how an entrepreneur's courageous decision to end a significant relationship led to his focus on self-discovery and business growth
How having courageous conversations can lead to overcoming obstacles and improving your life
Dr. Sabrina shares some powerful questions to help you get over whatever holds you back in life
The benefits of reflecting on the results of the tough decisions you failed to make
How aligning with your core values will bring you satisfaction and happiness
Dr. Sabrina emphasizes the importance of having a supportive environment when making any major life changes
How the perspective of an outsider can help in seeing situations from a different angle

Links and Resources:

Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity!

Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

272: Let’s Take a Moment to Think About Gratitude with Dr. Sabrina Starling

Thu, 23 Nov 2023 08:00:00 -0400

Last year’s Thanksgiving episode about gratitude is one of our most popular episodes, so I’m bringing it back! For every single listener, I hope this season is full of reconnection with your loved ones. Remember to slow down and savor these moments and take this opportunity to let work go so you can be fully present with the most important people in your life. I hope you enjoy this replay episode.

This show focuses on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we recognize that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Remember that the success you wished for and worked for brings more challenges–and it’s the same success that someone else is wishing for right now.
How gratitude helps us to focus on the good—and grow more of it
How our gratitude impacts our team AND our personal self-esteem as business owners
How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study)
What leading gratitude researchers discovered about gratitude, optimism, and improved health
What the impacts are when a business owner expresses gratitude–both on their team AND on themselves
What came from a 2016 study called The Grateful Workplace about a growth mindset vs. a fixed mindset
How to be a grateful boss and cultivate gratitude within your team (Dr. Sabrina shares a team-building gratitude exercise!)
Dr. Sabrina’s simple suggestions for cultivating more gratitude on the personal side

Links and Resources:

Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

271: How to Deal with an Underperforming Team Member with Dr. Sabrina Starling

Thu, 16 Nov 2023 08:00:00 -0400

How do you deal with an underperforming team member? It is a tough, but common, situation for business owners to find themselves. Do you keep them to coach them, or do you let them go? Join Dr. Sabrina as she walks you through this process with clear actions to help you assess their potential for improvement and make the tough decision.

This topic comes from a member of our Mighty Networks community at Tap the Potential. The scenario is that a long-time team member, who has been loyal and critical to the growth of the business, is underperforming and is uncoachable. It is a frustrating position.

Let’s dive into this problematic situation with practical steps to move forward.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The cost of keeping underperforming team members, both monetary and the negative impact on your A-players
How to identify underperforming team members with regular, one-to-one meetings with all team members
Beginning steps to take in deciding whether or not to keep an underperforming team member:

Identify clear expectations of performance for this team member.
Document those expectations and communicate them to the team member.

How to determine if an underperforming team member is coachable
How to conduct a simple performance review with a 1-3 rating of expectations
How to have the conversation with the team member about the performance review—and deal with the facts
How to create a performance improvement plan for the next 4-6 weeks with clear expectations
How to recognize that some team members may not be a long-term good fit as your business grows and more systems are put in place
How your A-players will react in positive ways when an underperforming team member is let go

Links and Resources:

Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential

Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

270: Turning Tough Feedback into Learning Opportunities with Melissa Swire

Thu, 09 Nov 2023 08:00:00 -0400

What do your clients REALLY think of you and your business? Figuring this out is a challenge for all of us business owners, and we can’t guess at it, make assumptions, or take it lightly. There is a formula to this realization, and we have the secret sauce to make it happen. In this behind-the-scenes episode, you’ll learn what we discovered when we interviewed our top clients and how we implemented big changes. Join us to learn more!

I’m joined by Tap the Potential’s Lead Strategist, Melissa Swire, who understands why this topic is essential to business success. We share a heart-wrenching reality that occurred two years ago when our client services had fallen off significantly. It took hard feedback from our clients to turn things around. Dramatic changes like these can happen for your business, too, and you can start with small steps taken in a consistent direction today!

Profit by Design is a Tap the Potential Production.

Show Highlights:

A flashback to the hard truths of 2021, COVID struggles, and what our client survey revealed to us
How we took action steps to improve our customer delivery, starting with the wishlist interview and quarterly action plan review meetings
How we built accountability into our client coaching programs–and how our college intern, Mariella, makes it happen
How Melissa has woven her business experience and background into the superior quality of service we give our clients
How Melissa explains our three-tiered-system group approach and the Better Business Better Life Tracker Spreadsheet
Why our business coaching program is holistic in nature
Why Melissa identifies time management as THE KEY to being a successful entrepreneur
How we help our clients create the wins they want, achieve work/life balance, and remain unstuck
A recap of how our service delivery slipped off the rails–and the steps we took to get back on track

Links and Resources:

Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

269: Get Up and Move Your Body for a Better Business and Better Life! with Chris Wilson

Thu, 02 Nov 2023 07:00:00 -0400

Would you agree that entrepreneurship can be an all-consuming endeavor? Have you found yourself neglecting your health, good nutrition, sleep, fitness, and other aspects of appropriate self-care? We are at increased risk for health-related issues because of work-related stress and intense lifestyle. Physical health ties into our mental health and effectiveness, and we deserve to be at our best. Let’s talk about the most important part of your entrepreneurial journey: taking care of YOU. Join us!

I’m joined by Chris Wilson, a Men Over 40 Health Expert who is a lifelong fitness and health advocate with nearly 25 years of experience in the fitness industry. He has worked alongside leaders in the industry, such as Charles Poliquin, mentor and friend Ben Prentiss, three-time World Champion Powerlifter Lloyd Weinstein, 4x Mr. Olympia Jay Cutler, IFBB Pros Darrem Charles, Ben Pakulski, John Hansen, BIG Aaron Reed, and his lifelong friend and Owner of Critical Bench, Mike Westerdal. Chris oversees the Strong By Design Podcast Show and the Critical Bench YouTube channels with over one million subscribers and over 4,000 videos.

Chris resides in Clearwater, Florida with his wife of 17 years, Samantha, and their beautiful children Kellan and Camryn. His passions outside of work: he loves the Lord, college and pro football, coaching youth baseball, dogs and cats, traveling with his family, family game time and movie night, as well as listening to podcasts, audiobooks, and loud music while driving to work.

Profit by Design is a Tap the Potential Production.

Show Highlights:

How Chris came into his work in the health and fitness field through a lifelong love of sports and competition
How to understand our successes in light of the failures and setbacks that bring us wisdom
What we need to be aware of around health and the need for physical activity as we come into our 40s
How moving our bodies helps our brains work better in critical thinking and problem-solving skills
Why we should choose physical activities that have a level of enjoyment so we can have consistency and longevity
How to overcome “gym shame” with confidence
How Chris’ “Fit in Five” five-minute workout sessions can help anyone, especially beginners, with videos and a free downloadable pdf (Check them out at CriticalBench!)

Links and Resources:

Connect with Chris Wilson and Critical Bench: Website, YouTube, and Podcast

Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

268: Maximizing Profitability: The Art of Strategic Hiring

Thu, 26 Oct 2023 07:00:00 -0400

“What role should I be hiring for next?” is a common question we hear from business owners who are at capacity and know they need to hire, but they are confused and don’t know which role they should hire for next with considerations about cash flow, profitability, and how the hiree will support the sweet spot of your business. In today’s show, I’ll give some parameters for determining your next hire to ensure the best fit for the team member AND the role. Join us to learn more!

Another common question is about hiring entry-level team members, supervisors, or both. I’ll walk you through these decisions and show how your current hiring decisions will impact your profit six months from now. We can’t overlook profit on the Profit by Design podcast! Join us for practical advice about your next hiring steps.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why a focus on your business “sweet spot” is crucial for long-term hiring success
How to take a long-term view and update your accountability chart (Our How to Hire the Best course and the Chart of $10,000 an Hour Activities can help!)
How to build your hiring confidence by hiring for part-time roles and utilizing independent contractors
Why you should never look to hire a “mini-me” or a “babysitter for warm bodies,” but instead, hire to replace warm-body team members
How to craft your job ads and social media posts to position yourself as an employer of choice
Why hiring decisions must be made by looking ahead to six months from now (Sign up for our upcoming free workshop, Unlocking Profit Potential.)
How to keep the right perspective on hiring decisions by asking, “What does the business need?”
Why a team of solid A-players can make ALL the difference in your business

Links and Resources:

Sign up for our free workshop, Unlocking Profit Potential to leverage your A-players to improve your profit potential. It happens on Thursday, November 16; don’t miss this opportunity!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

267: Profit-Boosting 1 to 1 Meetings: Quick & Effective Strategies

Thu, 19 Oct 2023 07:00:00 -0400

Is your team as productive as they can be? Are you dealing with disengagement on your team? We are focusing on quick and effective strategies for implementing profit-boosting 1:1 meetings with your team members. Join me to learn the best strategies for resolving communication problems and boosting productivity.

In today’s episode, you’ll learn how to set clear objectives and goals for 1:1 meetings, tips for scheduling and structuring those meetings, and strategies for providing constructive feedback to your team members to keep them focused and fully engaged. Your team members are EVERYTHING to the success of your business, and it’s your responsibility to support and develop them into the best A-players they can be. Having consistent and purposeful 1:1 meetings with each of them is the key to communication, culture, and profitability. Let’s dive deeper into this topic!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How to get your team members focused on THE key result they should deliver
Why 1:1 meetings help you know team members on a personal level with genuine connection and investment in them
Why dedicated 1:1 meetings allow you to give constructive feedback, open communication lines about potential problems, and allow you and your team to be more productive
Tips for profit-boosting 1:1 meetings:

Start with their wins and successes to create a positive vibe.
Update their progress on their key result. (Are they on track?)
Find out if they are working from their strengths.
Ask what roadblocks and challenges they are experiencing and what support they need.
Close the meeting with their takeaways, and don’t forget to check on their personal life and goals.

Why showing up for your team members prompts them to show up for your best clients and customers
How to use 1:1 meetings as a tool for delivering constructive feedback because you’ve built trust
Tips on using simple, clear, and effective performance evaluations
Tips to overcoming common challenges in 1:1 meetings

Links and Resources:

Tap the Potential Leadership Bootcamp

Tap the Potential Coach Approach

Sign up for our free workshop, Unlocking Profit Potential to leverage your A-players to improve your profit potential. It happens on Thursday, November 16; don’t miss this opportunity!

Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

266: No More PITA Clients with Dr. Sabrina Starling

Thu, 12 Oct 2023 07:00:00 -0400

If you’ve been in business for any length of time, you have most likely had your share of PITA clients (those “pain in the assets” clients). They can make you want to pull your hair out and ask, “What kind of person does this? Why am I having to deal with this? How can I possibly fix this and make them happy?” They can put us in a terrible position and significantly impact our profitability AND our mental health. I have great news for you: a few simple changes can make a huge difference and position you to serve your best clients.

In this episode, you’ll learn why the PITA clients are finding you, the toll they are taking on you and your business, and how you can leave them behind and completely uplevel your business. Join me for today’s show to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why you are vulnerable to PITA clients: saying YES to everything, cash flow spiral, people pleasing, and a lack of clearly-defined standards
Why having immutable laws in place will help create clarity and alignment (Need to put immutable laws in place? Check out our Better Business Better Life Jumpstart!
How PITA clients take a toll on your mental health, the health of your team members, and your overall profitability
Steps to reduce your vulnerability to PITA clients and uplevel your business:

Put a “velvet rope” around your business in the form of immutable laws.
Become aware of who your top clients and customers are by applying the 80/20 principle.

A case study in success: How Tina Smith of Creative LLC learned that she CAN afford to say NO

Links and Resources:

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

265: Creating a Healthy Workplace Culture with Russel Lolacher

Thu, 05 Oct 2023 19:12:00 -0400

How do you create a healthy workplace culture where your team members want to stay around? If you have a healthy workplace culture, what do you need to do to preserve and protect it? Today’s guest has expert advice on creating AND maintaining the workplace culture we long to have—and it all comes down to leadership. Join us to learn more!

Russel Lolacher is an international speaker, podcaster, and advocate who helps leaders create great workplace cultures–and not destroy them. He is the creator and host of Relationships at Work: The Leadership Guide to Creating a Workplace We Love, a podcast and YouTube show that digs into timely and relevant topics with global experts on how to create healthy organizations. Russel has held successful leadership and communication roles in various organizations for almost 30 years, at one time retaining the same team for almost 12 years. His work and expertise in building employee and customer trust has been recognized on international stages by Forbes, Microsoft, and HootSuite, and he’s been recognized four times as a Top Thought Leader by the ICMI (International Customer Management Institute).

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why a longtime passion for relationship-based customer service is the driving force behind Russel’s work
Why our focus should shift to the human side over the productivity side of hiring
How leaders impact workplace culture for good AND bad from “air, land, and C levels”
Ways in which leaders and business owners inadvertently destroy their culture
How to build trust in the workplace with psychological safety
Where to start if you are a bad leader and want to change
How to create a culture of personalization with your team members
Why the hiring process isn’t the end of the onboarding journey—but the beginning
How to use “thrive interviews” as part of a holistic approach
How to get Russel's free interview templates to use in onboarding and team building

Links and Resources:

Connect with Russel Lolacher: Website, Relationships at Work podcast, and YouTube
Free Employee Journey Interviews - Enter (onboarding, Thrive (stay) and Exit Templates
Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Our Better
Business Better Life Jumpstart can help your profitability in every way. Sign up today!
Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today!
Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

264: Help! I've Lost My Best Team Member. What Am I Going to Do?

Thu, 28 Sep 2023 07:00:00 -0400

Does this sound familiar? You are stretched really thin, you have a lot on your plate, you are filling multiple roles—and your best team member leaves. It’s the worst feeling ever to lose the person you’ve counted on, the one who always had your back, and the key person helping you get things done. It can leave you feeling hopeless, helpless, and confused, feeling overwhelmed about going through the hiring process again.

If you’ve felt this scenario and know exactly what I mean, join me for this episode to learn strategies to deal with this situation. All hope is not lost!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How situations that seem like the worst can actually make a business stronger
What to do at first when you lose a key team member: take some deep breaths, get outside for fresh air, and don’t neglect your self-care
Ask yourself, “What can I put off? What can I say ‘not yet’ to?”
How to look at the void left by that team member and consider breaking up their role into smaller pieces
How to decide whether or not you need a FT or PT person to fill their role
How to use this opportunity to step back and redefine the role (Our How to Hire the Best course can help!)
How to hire with clearly defined results in mind and onboard a team member with clear expectations
How to turn this setback into a springboard
How to build redundancy into multiple roles to prevent dependency on any one team member
Why you should reflect and ask, “Where was I vulnerable? Where was the business vulnerable? What systems and strategies can I put in place to reduce that vulnerability?”

Links and Resources:

Mentioned in this episode: The Obstacle is the Way by Ryan Holiday

Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the

Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

263: How to Cultivate a Can-Do Mindset for Your Business and Life with Denise Gabel

Thu, 21 Sep 2023 07:00:00 -0400

As a leader, striving to maintain a positive attitude is a challenge. It’s hard to dig deep and keep yourself and your team motivated when obstacles appear at every turn. This is where the Can-Do mindset comes in. My guest is here to teach us how to make things happen with enthusiasm, both for ourselves and our teams. Join us to learn the Can-Do mindset!

Denise Gabel, the Can-Do-ologist, is the most positive person I’ve ever met!

Denise is a professional speaker, mentor on the power of change, and the international bestselling author of The Can-Do Mindset. During her tenure as the Chief Innovation Officer of the Filene Research Institute, she led the prestigious i3 (ideas, innovation, implementation) program throughout the US and Canada. Most recently, Denise served as Chief Operating Officer at the Northwest Credit Union Association, and she also served as president of the National Speakers Association, Northwest Chapter. A lifelong learner, Denise is a summa cum laude graduate of Eastern Washington University and served as a member of the Berkeley Innovation Forum at the University of California, Berkeley, Haas School of Business, and she also graduated from Harvard Business School’s Women Leadership Forum. Denise loves traveling across the country by train, plane, and RV with her rescue cats, Gizmo and Henry.

Profit by Design is a Tap the Potential Production.

Show Highlights:

How Denise became an expert on doing hard things and developed the Can-Do mindset
How to channel your “inner cheetah”
How we can support our team when we see them lose their positivity, coaching them and coaching ourselves in the process
What to do if you encounter an “Eeyore”
How Denise describes someone who is a “Can-Do-ologist”
How Can-Doers on your team will put positive pressure on others to develop a Can-Do mindset
The power of WE: how we can experience a Can-Do attitude in our lives more often
How Denise incorporates gratitude into her toolkit every day

Links and Resources:

Connect with Denise: Website, Toolkit Resources, and Book

Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

262: How to add 6 to 7 figures to your Revenue with YouTube Featuring Nate Woodbury

Thu, 14 Sep 2023 07:00:00 -0400

Is YouTube part of your marketing strategy? It’s the second most popular website in the world and the second most popular social network. People watch one billion hours of video on YouTube EVERY day. Join us to learn how to make the most of YouTube for your business profitability!

I’m joined by Nate Woodbury, the producer of over 50 YouTube channels focused on generating leads for their corresponding businesses. Nate pulls back the curtain to teach us his entire YouTube strategy so you can join the ranks of those generating 6-7 figures annually.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The starting point in taking advantage of what YouTube offers by bridging the gap for people and providing the answers they need
Why Nate pivoted his business to focus solely on YouTube
How building relationships and community help to “set the hook”
How to make videos to generate referral-quality leads based on “how to” content
Nate’s tips: Don’t focus on the number of views, be consistent in your content, and keep the attention of your audience.
How to get paid by using YouTube for your business
How to incorporate your call to action in YouTube videos
How Nate’s YouTube strategy is different in leveraging your expertise and growing a following that will generate leads
An overview of Nate’s book, A Hero’s Guide to Influence on YouTube (Just pay shipping and get your free copy.)

Links and Resources:

Connect with Nate Woodbury: Website, YouTube, and Book: A Hero’s Guide to Influence on YouTube

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

261: Pricing for Predictable Profit with Dr. Sabrina Starling

Thu, 07 Sep 2023 07:00:00 -0400

How is the profitability in your business? The biggest factor in your profitability is making sure you are pricing appropriately, and you have to know your numbers to predict your profit! In today’s show, we will discuss how to set your prices, when to increase your prices, and what to do if your low margins don’t provide appropriate owner’s pay. There is a LOT to consider within this topic, but it’s relevant to every small business owner and can make all the difference in your profitability and your life! Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

A look at the bigger picture of “appropriate owner’s pay”
Why pricing for growth and investing in yourself are essential in your business
How the Tap the Potential Solution teaches you to plan for 30% growth year after year (Download your copy of the Chart of $10,000 an hour activities here!)
How to set your prices correctly, based on the cost of goods sold, consistent margins, and net profit margins (Follow my example to learn to do the calculations.)
An example to show why a 20% net profit margin will not allow sufficient owner’s pay and investment for growth
How our Better Business Better Life program teaches you to strategically raise prices
The bottom line: know your overhead costs, basic operating expenses, and cost of goods sold
The quick and dirty way to know if you can afford to increase your prices
The value in clarifying your sweet spot and who your ideal customers and clients are (Our Better Business Better Life Jumpstart can help! Sign up today to begin on Oct. 2!)
A real-life example of a client, Cathy Anesi at the Lighthouse Wellness Center, and how we helped her increase her net profit margin and implement the Tap the Potential Solution
Three ways to raise your profit margin: reduce costs, increase prices, and work on customer retention
Key steps in managing expenses: track your overtime, scope creep, and change orders

Links and Resources:

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today for the next session that begins on Oct. 2!

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

260: Embracing Failure, Shame and Guilt: The Journey of an Entrepreneur

Thu, 31 Aug 2023 07:00:00 -0400

Are you in the judger pit? Are you allowing fear-based reactions to shrink you and minimize your impact on your business? Here’s the truth: failure, shame, and guilt are all messy and normal parts of the entrepreneurial journey. It feels risky and vulnerable to admit our failures, but we can’t let them keep us from moving forward. Let’s reframe how we think about our experience and journey as entrepreneurs so we don’t give into the tendency to hide our messy parts. Join us to learn more in today’s episode!

Profit by Design is a Tap the Potential Production.

Show Highlights:

A real-life example of a failed 4 week vacation®️, the gremlins that attack us, and the lessons we can learn from a failure
Why EVERY attempt at a 4 week vacation®️ is a test that reveals the truth about our systems and team members
The mindset framework of the Judger pit vs. a personal development journey
How Dr. Marilee Adams’ Choice Map Tool (from her book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work) can help you discern the judger path vs. the learner path
How we have seasons in our businesses, like my big season of learning from the COVID pandemic
Why you need support and resources, and how we can help! Book a call with us today!

Links and Resources:

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

259: Great Place to Work Spotlight Featuring Michael Watts

Thu, 24 Aug 2023 07:00:00 -0400

We LOVE to honor business owners who are committed and dedicated to the mission of becoming a great place to work. To be honored with a Great Place to Work Spotlight, a business owner must complete our How to Hire the Best course and use that training to become a good leader and an employer of choice in their field. They learn strategies that focus significant attention on creating workplaces where A-players want to work. Today’s spotlight shines on Michael Watts of Bel Air Construction. I believe his story will inspire you with what’s possible and help you know that you can take similar small steps forward with intention and strategy. Join us for Michael’s story!

Michael Watts is the owner of Bel Air Construction, and he’s the fourth generation of construction workers in the Watts family, dating back over 100 years. Michael loves what he does, and at age 65, he says he has “the energy of a four-year-old and the endurance of a marathon runner.” At Bel Air Construction (BAC), they do much more than renovate homes because they transform the lives of families by improving their spaces. Michael has personally met with over 80,000 people to discuss their home transformations. We have a lot to learn from Michael!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How BAC found themselves in serious trouble as a business in 2017, being over $1 million in debt
How Michael turned to new strategies and a new focus on building leaders through learning from experts
Michael’s words of wisdom about a “Go big or go home” mentality
What Michael identifies as his favorite core values at BAC
How to best handle mistakes with accountability and learning
Michael’s key lessons learned from his many years in business
Why it’s difficult for driven business owners to ask for help and tap into expert advice
Why Michael signed up for the How to Hire the Best course and what he has learned
An example of a powerful question to ask in hiring team members
What Michael identifies as key strengths and qualities to look for in hiring
What BAC is doing to make it a great place to work for A-players
How Michael is creating a sustainable business with job security for his team
What surprised Michael the most about the How to Hire the Best course
How BAC is different than its competitors in the construction industry

Links and Resources:

Connect with Michael and Bel Air Construction: Website

Book mentioned: Profit First by Mike Michalowicz

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

258: Profit Secrets Unveiled: Cracking the Code to Save Thousands on your Marketing

Thu, 17 Aug 2023 07:00:00 -0400

It’s not always about how much you make; it’s about how much you keep! In this episode, I’m unveiling some profit secrets that we utilize with our Tap the Potential clients to help them be mindful of their profit as they use strategic marketing techniques. This topic comes from a small group conversation recently in our Better Business Better Life program, and I’m excited to share how you can get better marketing results with highly focused, minimal efforts. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How many small business owners fall prey to expensive marketing companies and disappointing outcomes
Profit pitfall #1: Investing in very expensive marketing without understanding your sweet spot
How we do it differently at Tap the Potential by teaching clients to focus on the sweet spot of their business to make critical decisions about marketing and hiring (i.e., Sweet Spot Analysis)
Profit pitfall #2: Looking to increase revenue without understanding “profitable revenue” and lead conversion
Why a team member may be the ideal solution to ramp up your marketing strategy without a huge cost
Why it’s important to get leads–but also to track where they come from
How we can help: Book a call with us today!

Links and Resources:

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

257: Behind the Scenes of My 4 Week Vacation®️: Revelations and Renewal

Thu, 10 Aug 2023 07:00:00 -0400

What would happen for you if you took a 4 week vacation? How would it impact your team, your loved ones, and your personal rejuvenation? Let’s talk about the positive impacts a 4 week vacation can have on many aspects of life and business as I share with you my revelations and renewal from my recent 4 week vacation.

In this episode, I will help you understand how to achieve peak performance and flow by understanding the critical balance between work and recovery. Uncover the secrets to unlocking your creativity and enhancing your business's performance. Learn how a four-week vacation can lead to rejuvenation, breakthroughs, and newfound clarity, and explore the transformative effects of taking intentional breaks from your business.

Join us on this journey to revolutionize your approach to business ownership. Embrace the philosophy that work supports life, and gain the tools you need to step away from the grind, amplify your business's visibility, and experience the joy of a thriving business that supports the lifestyle you've always dreamed of.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The biggest revelations about my availability to my team, the Voxer app, and what I need to do better
How I plan to improve my time-blocking processes
How my team learned to solve problems, create solutions, and give helpful feedback
How my team was positively impacted by the opportunities my 4 Week Vacation®️ gave them
How I experienced soul renewal and rejuvenation on my 4 Week Vacation®️
Why time away from their business is a key factor for entrepreneurs who don’t experience burnout
How I’ve learned that my 4 Week Vacation®️ should be dedicated to recreation and relaxation and protected against anything work-related
Why I plan to focus on public speaking engagements to reach more entrepreneurs about disrupting hustle culture
Why I want to be more intentional about what I say YES to
How I’ve learned to prioritize family and my time with them
How you can get started today in planning your 4 Week Vacation®️ for next summer–and we can help you every step of the way! Make the 4 Week Vacation®️ Pledge today!

Links and Resources:

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

256: Expert Tips on Planning and Enjoying a 4 Week Vacation®️

Thu, 03 Aug 2023 07:00:00 -0400

We can always learn a lot from experts, and we have packed a bunch of them into this episode! We have compiled tips from leading experts about taking a 4 week vacation®️. You’ll hear a summary of key elements to put into place with tips that are amazingly simple to execute. Just think–next summer could be the time for YOUR 4 week vacation®️ if you start planning now to make it happen! You could step away from your business for an extended time and know that your team is well-trained to keep things moving and trending in the right direction. Make the 4 Week Vacation Pledge today and start the planning process!

Get ready to learn from entrepreneurial thought leaders and real-life entrepreneurs as they share valuable tips, tools, and strategies to make intentional, profitable, and sustainable business decisions.

Profit by Design is a Tap the Potential Production.

Show Highlights:

From David Jenyns, author of Systemology: “Get your team involved in building your systems to extract yourself from the process.”
From Mike Michalowicz, author of Profit First: “The most important thing about a 4 week vacation®️ is that the business gets a vacation from YOU!”
From John Jantsch, founder of Duct Tape Marketing: “Replace yourself with processes in your business, and your business will run without you.”
From Corey Kupfer, author of Authentic Negotiating: “Make a mindset shift and use the mantra, ‘You are not that important.’”
From Donna Leyens, founder of Pumpkin Plan Your Biz: “Work on your repeatable systems and test them. Make yourself replaceable, and enjoy your 4 week vacation®️!”
From Dov Baron, founder of dovbaron.com: “Turn off the bloody phone. Do something that brings you joy and tap into the essential child who lives inside you.”
From Erin Longmoon, founder and CEO of Zephyr Recruiting: “Build a team of A-players that you can trust to run the show while you go to Bali.”
From John K. Bates, founder of Executive Speaking Success: “Listen to Dr. Sabrina, put that date in your calendar, and make it happen. Your business will be vastly better and vastly unbreakable.”
From Kim Ades, president/founder of Frame of Mind Coaching: “Make the decision to take a 4 week vacation®️. Make a list of all the reasons you feel uncomfortable, address each of those beliefs, and pack your bags.”
From Lisa Mallis, founder of Impactive Strategies: “Why do I want to take a 4 week vacation®️? Because my brain needs a break; I’m not gonna lie. I just need time to unplug and be away.”
From Ramon Ray, founder of Smart Hustle: “Be very clear about the systems and processes that run your business. Make sure you have the right team that can run those systems and processes for you while you are away. Do these two things–and you’ll be taking a 4 week vacation®️.”
From Tina Smith, founder of Creative LLC: “Schedule it. Things will go wrong, but you have to schedule it. Put your 4 week vacation®️ on your calendar.”

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Join the Better Business Better Life Jumpstart.

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

255: The Power in Declaring and Making Your 4 Week Vacation®️ A Reality [Encore Edition]

Thu, 27 Jul 2023 07:00:00 -0400

Profit Designers, I’m bringing you another past episode featuring an entrepreneur who has taken a 4 week vacation. It is my intention to inspire you, no matter where you are in your business, that it IS possible to have a business that can run without you as you take a 4 week vacation®️ Rodrigo’s story is a powerful one with many life lessons, one of which is the power in declaring something that is important to you and making it happen. Join us for this encore edition of Ep.165 and learn how Rodrigo made the 4 Week Vacation®️ Pledge and followed through with committed actions. You can do it, too!

Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and the author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small Business Owner. His entrepreneurial journey and the lessons learned along the way are featured in Dr. Sabrina’s book, The 4 Week Vacation®️. Listen in as he shares a profound experience he had while setting out to take his own 4 week vacation®️. You are sure to identify with his struggles and be inspired by his determination.

Profit by Design is a Tap the Potential Production.

Show Highlights:

How Rodrigo describes taking on The 4 Week Vacation®️ challenge
Why it is critical to find team members who have similar core values as you
What Rodrigo identifies as his two most important life lessons learned on his entrepreneurial journey
What Rodrigo considers the most important characteristic of a successful entrepreneur
The value in asking yourself the following: 1) What challenges am I currently facing? 2) Who might help me, and what resources do they have?
Dr. Sabrina’s tips for supporting fellow entrepreneurs
Why hiring a business coach is one of the best things an entrepreneur can do
Are you ready to take your life back from your business, like Rodrigo is doing? Take our FREE Better Business, Better Life™ Assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business, and it’s a great tool to use once per quarter to track the improvement in your quality of life and your business.

Links and Resources:

Connect with Rodrigo: Website and Book

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Join the Better Business Better Life Jumpstart.

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

254: Reclaim Your Life and Plan Your 4 Week Vacation®️ Today! [Encore Edition]

Thu, 20 Jul 2023 07:00:00 -0400

How long have you been in business? What’s the longest time you’ve been able to be away, fully unplugged? When was the last time you took time off from your business, fully unplugged? If your answers to these questions make you cringe, let me help. I want to support you in taking your life back from your business. In today’s episode, I’m sharing an interview from 2021 with a longstanding client. I hope this conversation will inspire you to take action and make plans for your business to run without you. Make the 4 Week Vacation®️ Pledge today as your stake in the ground to say, “I need this, I deserve it, and I’m ready for it!”

Today’s episode is a replay of Episode 166, an interview with one of Dr. Sabrina’s very first coaching clients. In 1998, Chuck Parmely, and his wife, Cynthia, became the owners of the Overhead Door Company of Riverton-Lander in Wyoming, which began as a family business. Having never taken more than five days off in a row, Chuck bought into Dr. Sabrina’s vision of taking his life back and implementing the 4 Week Vacation®️. Listen as Chuck describes how he has taken back his life from his business!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. Sabrina shares Chuck’s story from her (then) newly-released book, The 4 Week Vacation®️
How Chuck describes how far he’s come since he started working with Tap the Potential
How business owners often know we need to do things differently but don’t always know exactly what it is we’re supposed to be doing
Why the Choice Map™ is a helpful, powerful mindset tool with an immediate impact, teaching business owners how to get off the “judger path” and onto the “learner path” where they can explore, learn, and invite conversation from their team
How Chuck reflects on humility and the changes he learned to implement
Chuck’s tips on how he got his business to where it didn’t have to rely on him
An overview from Chuck of the unique challenges his company has faced during 2021, and how the principles he learned through Tap the Potential helped to prepare him for it
Why The 4 Week Vacation®️ really is about creating a business that is sustainable

Links and Resources:

Connect with Chuck: Email and Website

Book Mentioned: Change Your Questions Change Your Life by Marilee Adams, Ph.D.

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the

Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

253: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation®️ in the Height of Tax Season with John Briggs [Encore Edition]

Thu, 13 Jul 2023 07:00:00 -0400

As you are listening to this episode, I’m on my 4 week vacation®️, but I did not forget about you! I want to keep you inspired and motivated about what’s possible, so I’m bringing you another 4 week vacation®️ story that is full of fun. We are featuring this encore edition of Ep. 28 with John Briggs, founder, and CEO of Incite Tax Works, who took a 4 week vacation®️ at the height of tax season. We recorded this interview in March 2019, when John was two weeks away from his 4 week vacation®️. We talked about the necessary mindset shifts as you prepare for a 4 week vacation®️, along with a critical, last-minute hiring piece that had to fall into place for John. Also worth noting, John was in the process of writing his first book, Profit First for Microgyms, which is now in print.

When you’re starting on this journey, it may feel like you have a huge mountain to climb before your 4 week vacation®️ is a possibility. Remember that it truly is a journey of small steps forward taken in a consistent direction that lead to big change over time. If you want to take a fully unplugged 4 week vacation®️, connect with us and make the 4 Week Vacation®️ Pledge today! Let us support you in making this dream a reality for YOU!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why it feels surreal to John to take a 4 week vacation®️ in the height of tax season
How the book Clockwork by Michael Michalowicz became a personal challenge for John
How John prepared for three years to make his 4 week vacation®️ happen
Why entrepreneurs have to make a critical mindset shift in delegating responsibilities to their team members
Why it’s important to trust your team members and even thank them for their mistakes
Key first steps in preparation for John: making a list and implementing systems
How John struggled with key hires and found help through Dr. Sabrina and the How to Hire the Best system
How John created a remarkable recruitment marketing video to convey how Incite Tax Works is different–and to attract the right team members
What John is planning for his 4 week vacation®️
An overview of John’s book, Profit First for Microgyms, and his Five Day Cash Challenge

Links and Resources:

Connect with John and Incite Tax Works: Website, Profit First for Microgyms, and John’s Free Five Day Cash Challenge

See John’s recruiting video here in our Great Place to Work spotlight.

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Join the Better Business Better Life Jumpstart.

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the

Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

252: Be Inspired by Steve’s Story–and Make the 4 Week Vacation®️ Pledge Today!

Thu, 06 Jul 2023 07:00:00 -0400

Guess what? I’m on a 4-week vacation right now, but I didn’t want to leave you without regular content. I’ve chosen to fill these slots with some of our best interviews with business owners who have taken 4-week vacations. I want to inspire you with what’s possible for YOU! Today’s episode is an interview from 2018 with Steve Bousquet, and we spoke the day after he returned from a 4-week vacation.

I hope that, in the midst of the challenges and pain of entrepreneurship, you are inspired to make the 4 Week Vacation Pledge®️. I want you to be the next business owner that we support and celebrate in taking a 4-week vacation. You deserve it!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Dr. Sabrina is writing a book, The 4 Week Vacation®️, documenting what happens in a business from the moment that a business owner commits to taking a 4-Week Vacation until the time they take it. She will go deeper into what's involved in a later episode.
You can download Dr. Sabrina's 4-Week Vacation Jumpstart Guide right now. Go to www.drsabrinastarling.com/jumpstart.
Steve talks about the 4 Week Vacations he's taken before, the first of which was not a “vacation” but rather an extended absence following an injury.
Steve discusses what his business was like back when he had to take an unplanned six weeks off work in 2014.
The preparations and plans that Steven made, and why he made them, before taking his unplanned six-week vacation.
How Steve's business grew 6% without him being around.
Steve is still working on getting out of the way.
The way that Steve implemented Pumpkin Plan and Profit First.
The difference that having things clearly defined and money properly managed made to Steve's business.
This time around, Steve took his 4 Week Vacation after growing the company by acquiring another business.
Successfully doubling the business and integrating new team members smoothly at the same time.
Steve's secret to keeping his staff for a really long time.
Traveling to ten different businesses across southern America to get a different perspective and to get out of the way of his people's talents.
The benefits of taking time off from your business.
How to start getting out of your own way in your business.
Bringing in new people to train for unique roles and key functions and working through the pushbacks.
The things that became really clear to Steve after taking four weeks off.
The struggles that come with running a small business.
Always keep your eye on your mission.
The importance of understanding the numbers.
Hitting profit targets every year by implementing processes.
Steven got really serious about watching his numbers in 2012 by using only three books- Simple Numbers, Straight Talk, Big Profit by Greg Crabtree, Accounting For The Numberphobic by Dawn Fotopulos, and Profit First by Mike Michalowicz.
Tripling his company profit since the 2008 recession due to understanding the numbers.

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the

Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

251: Mastering Work-Life Balance: Unleashing the Power of 25-Hour Workweeks and 4 Week Vacations®

Thu, 29 Jun 2023 07:00:00 -0400

Today’s topic is exciting because it has the power to change your life in a positive way! Combining 25-hour workweeks AND 4 week vacations®️ is a powerful formula for entrepreneurs, and it took me years to make this discovery. Now, I’m passionate about helping entrepreneurs disrupt hustle culture and take their lives back from their businesses. Think it’s not possible for you? Join me for a look at how you absolutely CAN combine 25-hour workweeks and 4 week vacations®️ in running a successful business and enjoying your life!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How hustle culture impacted Dr. Sabrina’s childhood and early business life
How a firm limit, like a 25-hour workweek, forces innovation and creativity
How to form a guiding principle by asking the most important question about your time (In Essentialism, Greg McKeown asks, “What’s the one thing I can do today such that everything else will be easier or unnecessary?”)
How Dr. Sabrina was inspired by Perry Marshall’s book, 80/20 Sales and Marketing, and his concept of $ 10,000-an-hour activities for business owners (Download your Chart of $ 10,000-an-Hour Activities today!)
The value of one-to-ones with your team in protecting your time for $10,000 activities
How an executive assistant can help you identify your ideal calendar and protect your time (Check out Episode 132 and Episode133 for the two-part series by Melissa Swire about hiring an executive assistant.)
How delegating tasks and dedicating your time to $10,000 an hour activities helps set you up for 25-hour workweeks AND 4 week vacations®️
Why hard stops on your time are necessary to maximize your effectiveness
How to do a mini-vacation test as you prepare for your 4 week vacation®️
How your 25-hour workweeks and 4 week vacation®️ actually help your team be better

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Join the Better Business Better Life Jumpstart.

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

250: How to Take a 4 Week Vacation® Part 3

Thu, 22 Jun 2023 07:00:00 -0400

Thanks for joining me for the third of a three-part series about how you CAN take a 4 week vacation®️ from your business. I am ramping up for my 4 week vacation®️, which is only two weeks away! I love having the time off for fun and family time, but I also love what happens with my team when I am away. My amazing team is gearing up to take ownership and implement the plans we have put into place, and our success team is rocking it so that I don’t have any worries about stepping away. They are ready to shine!

Melissa Swire, our lead strategist, posted in our Mighty Networks community and on social media this week to say that if you're not working on taking a short vacation, you're leaving money on the table. That is so true! To fully implement a 4 week vacation®️ and do it successfully, you want to follow the Tap the Potential Solution, which is a model to make your business much more efficient, and efficiency leads to increased profitability AND more time freedom for you.

Everything included in this three-part series is found in The 4 Week Vacation®️ book, so pick up your copy if you haven’t yet done so. In Part 1 of this series, I talked about the dynamics you may have unintentionally created on your team around over-functioning/under-functioning. We also discussed the art of delegation and trading up your time to work on $10K an hour activities. Part 2 focused on setting your team up for success around three critical items. Be sure to check out Episodes 248 and 249 for all the good stuff on those topics. Today’s Part 3 teaches you decision-making tools to share with your team so they can make the best decisions whether you are present or absent. Before we jump in, have you made the 4 Week Vacation®️ Pledge? Do it today!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why we have to slow down in the decision-making process and not operate in reactive mode
The two main benefits of involving your team in the decision-making process
How to ask powerful questions of your team that help increase the quality of the decisions made (Listen for examples of 14 powerful questions!)
Why we make better decisions when we slow things down
The importance of equipping your team with a decision-making filter
Every decision should align with your company’s Compelling, Vivid Vision, Immutable Laws, and Field of Play
Key questions to support your team with a decision-making filter (Listen for examples of 11 powerful questions!)

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Join the Better Business Better Life Jumpstart

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the

Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

249: How to Take a 4 Week Vacation® Part 2

Thu, 15 Jun 2023 07:00:00 -0400

Small business owners deserve a 4-week vacation! Unfortunately, too many entrepreneurs think that’s impossible and way out of reach for them. I’m on a mission to change that mindset and help small business owners take back their lives from their businesses. This is what we do at Tap the Potential every single day. We are in a series of podcast episodes around this topic to show entrepreneurs how to take a fully unplugged 4-week vacation.

In last week’s episode, we talked about the mindset shift that has to happen for you to prepare your business to grow and sustain itself if you step away for one week, two weeks, or that 4-week vacation. We also discussed the dynamic of over-functioning/under-functioning with your team, along with delegating tasks and focusing on $ 10,000-an-hour activities. If you missed Part 1, go back and listen now! Today’s topic is how to set your team up for success, which is a key piece to your 4-week vacation. Let’s get started!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The key mindset in setting our A-players up for success (“A lot of people have gone further than they thought they could because someone else thought they could.” –Zig Ziglar)
Four components to set your team up to make decisions effectively without you:

Your Compelling, Vivid Vision
Immutable Laws
Field of Play
Filter Questions (We will cover this element in next week’s episode.)

What is your Compelling, Vivid Vision? (Don’t be afraid to dream big!)
How to 10x your sweet spot (From 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy)
How your Immutable Laws function as the guardrails of your business
How to identify your Immutable Laws
How to use the Field of Play concept to make work more like a game (From The Game of Work by Charles Coonradt)
How to identify “out of bounds” rules, expectations, and opportunities for feedback with team members
Take action! Make the 4 Week Vacation Pledge®️ today!

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Join the Better Business Better Life Jumpstart

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

248: How to Take a 4 Week Vacation®️ Part 1

Thu, 08 Jun 2023 07:00:00 -0400

Most small business owners have no clue how they could EVER take a 4-week vacation–or where to begin in making it happen. Just imagine what it would feel like to get out of the office and experience the freedom of spending more time doing the things you love to do. It takes intentionality to prevent your business from taking over your life, and I want to help. The next few episodes of the podcast will include excerpts from my book, The 4 Week Vacation, with the hope that, wherever you are in your business, you can start to implement those small steps that will make a difference for you over time. It CAN be done–and I can help!

The best way to get started is to sign up for our Better Business Better Life Jumpstart, which is coming up soon. If you make the 4 Week Vacation®️ Pledge, you will be invited immediately to join the Jumpstart. This is the perfect time to get the ball rolling to change your life. Make the commitment, and figure out the “how” later. You deserve the 4 Week Vacation®️ mindset now!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How to get the 4-week vacation mindset by learning new skills, like asking better questions and learning to trust your team
How to return to the things you enjoyed before work took over your life as you “build up your vacation muscle”
How to prepare your business to keep growing and being profitable while you are away
How to understand the dynamic of over-functioning and under-functioning in relation to your team
How to refine your work to the $10,000 an hour activities in your business (Download the free Chart of $10,000 an Hour Activities!)
How your 4-week vacation up levels EVERYTHING in your business

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

247: Is Your Business Taking Over Your Life?

Thu, 01 Jun 2023 07:00:00 -0400

Is your business taking over your life? This is an important question to ask as you check in with yourself. It may be more accurate to ask the people around you what they are seeing. We business owners focus on putting out daily fires in our business to the point that we have no awareness of how other people see us, and those whom we love the most are watching us struggle and suffer. Don’t we owe it to them (and ourselves) to do better?

I wrote the book, The 4 Week Vacation, to help business owners learn that work supports life and not the other way around. We developed our Better Business Better Life Jumpstart to help entrepreneurs and small business owners learn to recognize the signs that their businesses are taking over their lives so they can stop the cycle before it accelerates to burnout. In today’s episode, I want to give you some important questions to ask to help you figure out if your business is taking over your life, along with steps you can take to reverse the trend.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Questions to ask yourself and journal about:
What has suffered in my life because of my business?
How have the people closest to me been impacted by my business?
What experiences have I missed or said NO to?
In what ways have I neglected self-care?
What dreams have I pushed away or let go of because of my business?
What would I do if I could free up an extra 10 hours each week?
How to dream of more and create a better future
How to explore ideas and let new insights and awareness come to you
Why you need to make the 4 Week Vacation Pledge (See Episode 245 for more info!)
Don’t wait for the future to make big changes; start with micro changes today! We can help!

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

246: Your Mental Health Matters

Thu, 25 May 2023 07:00:00 -0400

Believe it or not, the month of May is winding down, and I want to acknowledge Mental Health Awareness Month with a topic that is vitally important for EVERY entrepreneur. Your mental health matters! It is important for you to take good care of yourself, check in with yourself, and understand where you are in relation to burnout. I know burnout; I’ve been there, I’ve studied it, and I know how hard it is to come out of a season of burnout.

Burnout is not fun for you or your loved ones, and it’s not a healthy situation for you, your mental health, or your business. Join me for a closer look.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The greatest challenge in growing our businesses
Why you might have an overweight business
Burnout is normal—and what our research shows
Are you the “frog in the pot of boiling water”?
Signs of burnout–Watch out for these red flags!
Why you MUST set limits and boundaries in your business
How improvement in your business feels empowering and helps you progress in eliminating burnout
Why vacations and time away (and unplugged) are essential
Are you ready to make the 4 Week Vacation Pledge?

Links and Resources:

Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge

Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

245: Why is Leadership So Hard?

Thu, 18 May 2023 07:00:00 -0400

Welcome to this episode, where we dive into the challenges of leadership in small businesses. During my recent travels and interactions with small business owners and entrepreneurs, a recurring theme emerged in our conversations. Many business owners approached me, seeking advice on the difficulties they face in leading their organizations. It struck me how prevalent this question was: Why is it so hard to lead in our small businesses? Let's explore why this challenge exists and recognize that while you excel in your area of expertise, there is little formal training available on leading in the context of a small business. So, join me as we delve into this important topic and uncover valuable insights along the way.

Figuring out people and learning how different people handle relationships and anxiety were the things that prompted my interest in psychology, which led me to get a Ph.D. in counseling psychology. I wanted to help people with their challenges—and I still do. It is perfectly normal to struggle with learning to lead, but it is SO important on many levels. Your leadership and your ability to build a team and delegate impact your profitable revenue and growth. In Episode 238, I did a deep dive into getting out of your own way to be profitable in your business; go back and listen to learn more. That episode ties into today’s topic because learning to lead in your small business is the key to your profitability and freeing up your time so you can take your life back.

Profit by Design is a Tap the Potential Production.

Show Highlights:

How I handled growing pains in my business in the early years when I faced a capacity issue and needed to hire someone to help
How to address the gaps and blind spots when you are pulled in multiple directions (This happens as you go from the “selling and doing” phase to the “hiring and leading” phase.)
How having systems in place can keep us from going down the slippery slope of self-doubt
Why your focus has to shift from doing ALL the client-facing delivery and selling to growing leaders from your team members
How having the wrong “warm bodies” in your business will multiply your leadership problems and deplete your confidence
Are you on the slippery slope of doubting your leadership? Look at the quality of the people you are trying to lead.
How A-players will give honest feedback about your leadership–without the sting
Other factors that make leadership hard in a small business:
- Limited resources (You have to be innovative!)
- High turnover (Our How to Hire the Best Course can help you become an employer of choice!)
How a coach/mentor can help broaden your limited perspective with valuable feedback
How taking care of yourself with exercise, good sleep, meditation, and journaling can help you let go of leadership mistakes and improve your success

Links and Resources:

I’m looking for 150 entrepreneurs who are ready to commit to taking a 4 Week Vacation. If that’s you, email me sabrina@tapthepotential.com.

Tell me you are making the 4 Week Vacation Pledge, your target date, and why it’s important to you.

The Better Business Better Life Jumpstart begins May 15, and there will be another jumpstart in June. This free, live workshop runs for one hour each day during the week and will change your mindset about your business and set you on the course for exploding your profitable revenue! Sign up today!

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic

Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

244: Jumpstart Your 4 Week Vacation®

Thu, 11 May 2023 07:00:00 -0400

Life is short! If something unexpected happened to take you away from your business, either short-term or long-term, is your business constructed to survive? Or–are you leaving your employees and loved ones at risk to have to scramble, struggle, and pick up the pieces without you? As entrepreneurs, we don’t just need to “grind it out” and sacrifice the time we have with our kids; those 18 summers go by quickly, and you’ll soon be standing with head-shaking disbelief as your “baby” traipses off into adulthood. Are you making the most of the time you have?

I want to talk to you bluntly about why I’m so passionate about the 4 week vacation. If you want to enjoy your family, life, and kids, I’m here to support you. It is absolutely possible for you to have your business ready for your 4 week vacation in 12-18 months. Join me for a closer look!

Profit by Design is a Tap the Potential Production.

Show Highlights:

What the research shows about entrepreneurs, success, and burnout
The key differences in business owners who are succeeding: leadership and systems
How our FREE Better Business Better Life Jumpstart can help (Sign up NOW for this workshop!)
Steps in the Tap the Potential Solution that are taught in the BBBL Jumpstart:
- Design your business to be sustainably profitable.
- Have a clearly defined sweet spot.
- Innovate.
- Build a lean and mighty team.
Wanted: 10,000 entrepreneurs who want to take a 4 Week Vacation®! Is this YOU?
Why I want to disrupt hustle culture in entrepreneurship (I can teach you how!)

Links and Resources:

I’m looking for 150 entrepreneurs who are ready to commit to taking a 4 Week Vacation. If that’s you, email me sabrina@tapthepotential.com.

Tell me you are making the 4 Week Vacation Pledge, your target date and why it’s important to you.

The Better Business Better Life Jumpstart begins May 15. This free, live workshop runs for one hour each day during the week and will change your mindset about your business and set you on the course for exploding your profitable revenue! Sign up today!

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

243: How to Explode Your Profitable Revenue

Thu, 04 May 2023 07:00:00 -0400

Profitable revenue is different from regular revenue, and business owners must understand this concept. Today, I’m walking you through the Tap the Potential Solution, which is the basis for our Better Business Better Life program. Our specialty is supporting our clients with proven strategies to explode profitable revenue, so join us for a high-level overview in today’s episode.

If you want more in-depth training, sign up for our Better Business Better Life Jumpstart that begins May 15. This free, live workshop can increase your profitable revenue and improve your business and life. Let us help!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How your hiring process can directly impact your profitability (You must hire, train, and retain A-players!)
Components of the Tap the Potential Solution:
- Design your business to be sustainably profitable.
- Niche down with a clearly-defined sweet spot.
- Innovation
- Build your lean and mighty team.
Why my team and I want to help you explode your profitable revenue because we have strategies that WORK!

Links and Resources:

Need help with hiring practices? Check out our How to Hire the Best course! The deadline to sign up for the next course is Friday, April 28. Sign up today!

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

242: Great Place to Work Spotlight Featuring Nadine Carlson

Thu, 27 Apr 2023 07:00:00 -0400

To be honored with a Great Place to Work Spotlight, a business owner must complete our How to Hire the Best course and use that training to become a good leader and an employer of choice in their field. Additionally, they must complete 90% of the action steps outlined in the course, which is no small feat. We love to honor those who are committed and dedicated to the mission of becoming a great place to work. Today’s spotlight shines on Nadine Carlson of Care Provider Solutions!

Nadine Carlson has a passion for helping owners and operators reduce the stress associated with running Specialized Licensed Adult Foster Care Homes. These homes provide a supported living environment for adults and seniors who can no longer live independently. Nadine’s background includes running these homes for many years until she sold her successful company and transitioned into consulting for other owners. In her consulting role, as Nadine is learning how to become an employer of choice for A-players, she is sharing her knowledge with other business owners on their journeys.

Profit by Design is a Tap the Potential Production.

Show Highlights:

An overview of Nadine’s background in adult foster care–what she has learned and why she shares it with others
What Nadine experienced as a business owner trying to hire caregivers
How Nadine’s hiring awareness shifted when she began looking for the “ideal team player”
What happens when your immutable laws become part of the hiring process
What Nadine learned about leadership and what A-players value most in their work
How Nadine is teaching her knowledge to other business owners of supported care facilities
What Nadine is seeing from her clients as she teaches them about hiring, training, and retaining A-players
What we should know about the adult foster care industry
What the biggest challenges are in the adult foster care industry–and the best solutions
How Nadine has learned about streamlining processes for increased efficiency and profitability

Links and Resources:

Connect with Nadine and Care Provider Solutions: Website, Free Resources, and LinkedIn

Mentioned in this episode: CEO Excellence by Carolyn Dewar, Scott Keller, and Vikram Malhotra

Need help with hiring practices? Check out our How to Hire the Best course! The deadline to sign up for the next course is Friday, April 28. Sign up today!

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the

Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

241: Get the Inside Scoop on Hiring A-Players Amidst Current Workforce Trends, Part 2

Thu, 20 Apr 2023 07:00:00 -0400

In last week’s Part 1 of this series, we took a close look at A-players, including who they are, what they are looking for, and how you can attract, train, and retain them. Don’t you want to become the employer of choice for the A-players you want to attract to your team? Join us now for Part 2 as we discuss creative solutions to bridge the gaps in this process.

As in last week’s episode, Dr. Sabrina is joined today by Kaitlyn Beaver, Success Concierge at Tap the Potential. Kaitlyn has a strong background in workforce development and marketing, so her insights are essential to this discussion. She also helps teach Tap the Potential’s How to Hire the Best course, which is a comprehensive way to learn practical skills for hiring A-players for your team and gaining a competitive advantage in the market. If you listened to last week’s Part 1 and are ready to dive deeper in today’s discussion, let’s continue!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why many small business owners have growing concerns about skills gaps
Why hiring in relation to your immutable laws and desired personality strengths is better than hiring for specific skills
Why generational gaps exist in the workforce, especially in communication styles, work expectations, and attitudes (Helpful tools include the People Map Assessment, User Manual, and the A-Player Development Plan.)
Why gaps exist in the areas of employee engagement and leadership (Helpful tools are Leadership Bootcamp and Coach Approach.)
Why is A-player development important?
What better decision-making and innovation mean for engaging and energizing A-players
What A-players want to know about their employers of choice
How there are creative ways to add value for A-players around competitive compensation, benefits, AND intangible perks that matter even more than money
Kaitlyn’s tips for business owners who want to leverage social media to attract A-players and highlight their brand

Links and Resources:

Need help with hiring practices? Check out our How to Hire the Best course! The deadline to sign up for the next course is Friday, April 28. Sign up today!

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential

Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses!

Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

240: Get the Inside Scoop on Hiring A-Players Amidst Current Workforce Trends, Part 1

Thu, 13 Apr 2023 07:00:00 -0400

It is vital that small business owners have awareness of current workforce trends, especially as they relate to hiring A-players. In this episode, we present Part 1 of a two-part series on this relevant topic. Join us to learn more!

Dr. Sabrina is joined by Kaitlyn Beaver, Success Concierge at Tap the Potential. Kaitlyn has a strong background in workforce development and marketing, and her strengths in these areas make her the perfect person with whom to discuss the challenge of hiring A-players in light of today’s workforce trends. If you are a small business owner who has struggled to hire A-players for your team, this is the show that gives you the inside scoop and heightens your awareness of important workforce trends.

Profit by Design is a Tap the Potential Production.

Show Highlights:

What is an A-player?
What A-players in the current workforce are looking for in job opportunities
How regular meetings with A-players bring clarity and a mentorship relationship
Why A-players look for professional growth and development opportunities in their jobs
Why the gap exists between hiring A-players and retaining them
What it means for A-players to “fall forward” and “fail faster”
Trends in workforce development: remote work and more flexible work arrangements and skill development
How an A-player development plan can help you stay profitable
How flexible work arrangements can work—not only for office jobs but in the trades

Links and Resources:

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Need help with hiring practices? Check out our How to Hire the Best course!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

239: Breaking Free from the Survival Trap

Thu, 06 Apr 2023 07:00:00 -0400

Have you ever felt like you were just spinning your wheels in your business? Have you felt that the very best effort you could give is never enough? This is called the “survival trap,” and that’s the focus of today’s show. I want to explain what the survival trap is, what it looks like in your business, and best of all, what you can do to break free. Join me!

Many business owners have too many things on their plates, and they just can’t get everything done. This survival trap will stagnate your business and burn you out. We can help you break free and get back the life you want. Our FREE Better Business Better Life Jumpstart is starting on April 10, and we want you to join us!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Signs that you are in the survival trap in your business–Look out for these red flags! (Does this sound like you?)
Why you are not alone (9 out of 10 entrepreneurs experience burnout with symptoms around mood, difficulty enjoying life away from work, sleeplessness, skipping proper meals and exercise, increased stress, and social isolation)
The truth: being in the survival trap means that you need higher levels or organizational systems in your growing business
How EVERY decision needs to support your bigger WHY of your business
How my daily “one thing” designation helped me in the early days of entrepreneurship and became my chart of $10,000 an Hour Activities (Get the chart here!)
What I’ve discovered about the key systems that have the greatest impact to help you break free of the survival trap
What it takes to break free from the survival trap
What’s waiting for you on the other side of the survival trap? (We want you to get to the other side and find out! Let us help! Sign up for our FREE Better Business Better Life Jumpstart that runs for one hour each day during the week of Monday, April 10.)

Links and Resources:

If you are ready to break free from the survival trap, sign up for the FREE Better Business Better Life Jumpstart today! I hope to see you at our first Zoom meeting on Monday, April 10!

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Need help with hiring practices? Check out our How to Hire the Best course!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

238: Getting Out of Your Own Way to be Profitable

Thu, 30 Mar 2023 07:00:00 -0400

Are you undermining your ability to be profitable? You may be doing this without even realizing it! Let’s talk about how to get out of your own way and implement the Profit First principles, starting with the basics.

Cash flow problems crop up from time to time, and they are probably caused by long-standing habits and patterns that can be changed to improve your profitability. That’s where I can help! There are “gremlins” in your head that are affecting your health, relationships, disposition, creativity, productivity, and more! (From Rick Carson, author of Taming Your Gremlin, a book that I highly recommend!) Let’s take a closer look!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why people pleasing is a gremlin that can undermine your business and cost you in BIG ways
How people pleasing develops initially as a coping mechanism to keep us safe, but we can leave it behind and move on in a beautiful transformation
How people pleasing can keep us from taking the time to work on our business
How people pleasing creates codependency–and a business and team that are totally dependent on YOU
How to train your team members to make decisions and learn the process to become people you can trust to handle tasks for you
Why “Skeptical Skip” is a gremlin who doesn’t trust because he has been burned before–and how he shows up in your head, especially around finances
Tips for best practices in starting to delegate bookkeeping tasks to your team members
If you need support in hiring team members and defeating your gremlins, check out our How to Hire the Best course and our Better Business Better Life program. We can help!
Practical steps to take TODAY to squash your gremlins and take back your profitability

Links and Resources:

Let us help you and your business! Book a call with us today!

Join our Mighty Networks Community for extra support and resources!

Need help with hiring practices? Check out our How to Hire the Best course!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the

Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

237: Making Time for What Matters Most

Thu, 23 Mar 2023 07:00:00 -0400

Are you struggling to get everything done? A common problem for most business owners is finding time for the things that matter most in their lives. It’s a problem that only seems to grow bigger and bigger as the business grows. The time is NOW for you to take control of your time and your life, and I’m sharing key time management strategies in today’s show. Join us to learn more!

I’m joined by one of the people who helped me wrangle my time management problems and come out on top. Melissa Swire is the Lead Strategist at Tap the Potential, and she’s here to discuss how we can design sustainably profitable businesses with more time for what matters most. She is a master at helping our clients figure out their time management challenges, and she is sharing her wisdom and practical tips with us today. Let us help you build a business that supports your life!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why entrepreneurs fall into the trap of “putting work before life”
Why time management is essentially a mindset that affects every aspect of your life
How Tap the Potential Strategic Planner can help you with time management (It’s a FREE download! Get yours today!)
How time management WILL improve your productivity and profitability
Examples of powerful questions to ask about your time
How a weekly list of intentions, priorities, and goals (included in the Planner!) can streamline your tasks and help you delegate
How end-of-day reflection helps you prioritize and prepare for the next day
Simple strategies for “calendaring” and setting hard boundaries for work
How buffers in your calendar help you prioritize the most important task: self-care
Why Melissa recommends batching your tasks like meetings and projects–and making time for an end-of-the-week time audit
How to set tight deadlines to get MORE work done in a shorter period of time–and work in your sweet spot
Favorite features included in the Planner
How a Take Your Time Back Strategy Session with Melissa can help you get started in better time management (Visit our Website to book a call today!)
How our Mighty Networks group helps us have relevant conversations with our podcast listeners (Join our Group today!)
How our collaborative community offers support and resources
What’s coming in our next Breakthroughs Retreat in March 2024

Links and Resources:

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

“A lot of entrepreneurs have the ‘people-pleasing disease’. One of the best things you can do for yourself is to get an executive assistant who is the ‘bouncer’ for your calendar. This creates a buffer that helps you keep important boundaries.”

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

236: Simple Ways to Show Team Members Appreciation Year Round

Thu, 16 Mar 2023 07:00:00 -0400

It’s so easy to focus on things that aren’t going well and those team members who are difficult, but what about those who are doing a great job and can be counted on every day? Are you showing them your appreciation? It is important to make an intentional effort to acknowledge your team members ALL the time because they are doing good things for your business. Don’t take them for granted, and don’t be the “boss on patrol” who always looks for the negative things. As I’m recording this episode, it is Employee Appreciation Day, so what better time is there to discuss this topic? Let’s talk about how you can do a mindset reset to notice the small wins and successes–starting right now!

You can change your mindset! Form new habits of paying attention to the small wins and successes. Get specific in appreciating team members and acknowledging their contributions. Remember that “Thank You” goes a long way!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Think about the ratio of positive communication to critical (negative) feedback (which should be 7 positives:1 negative)
Why our attention should focus on investing our time in our best team members (as opposed to problem team members taking up our time)
Why it’s essential to take really great care of the A-players you currently have (and don’t just show appreciation one day a year)
Ideas for supporting your team members, building relationships, and finding out what matters to them
Transactional relationships vs. mutually-invested relationships
How to invest in training and development for team members
Acknowledgment feels good to everyone! Who can you thank today?

Links and Resources:

Let us help you and your business! Book a call with us today!

Think beyond Employee Appreciation. Check out Leadership Boot Camp today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

235: Investing in Your A-Players

Thu, 09 Mar 2023 08:00:00 -0400

What is your plan for retaining A-players on your team?

A-players are very valuable in our businesses, but attracting them is only the beginning; you need a solid, workable plan for their growth and development. Join us to learn more in today’s episode!

Next to ourselves as business owners, our A-players are our greatest assets, and it is shameful that we often overlook the need to develop and retain them, assuring that they are as happy and productive as possible. There are simple ways to intentionally invest in your A-players, and we can help!

Profit by Design is a Tap the Potential Production.

Show Highlights

The secret to getting (and keeping) A-players on your team
Why you should cultivate a mutually-beneficial relationship with your A-players over the traditional transactional relationship
Why you most likely will not keep your A-players for their entire careers
The #1 reason that A-players leave? They are looking for a better opportunity elsewhere.
What the facts show about developing and retaining A-players—and how we can do better
Why it is important to get to know your A-players intentionally from the very first moment
How resources and mentoring conversations can help retain your A-players
How to share your vision and identify future opportunities for advancement for A-players in a career development plan
How your investment in A-players increases their engagement and productivity and improves your business culture

Links and Resources:

Let us help you and your business! Book a call with us today!

Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

234: When Crisis Strikes: How to Use Crises to Strengthen Your Business

Thu, 02 Mar 2023 08:00:00 -0400

If you’ve been a business owner for any length of time, you will relate to today’s topic. We have all had those times when crisis strikes, like a severe illness in your family or team, a key team member quitting unexpectedly or even a global pandemic. We are usually moving along and making progress when these things happen, and we shift into survival mode, putting our heads down to do what we must to do keep the business afloat. The problem is that we drop our goals and our larger vision, which turns into a significant setback in the business. I want to challenge you during those times of crisis to look for the opportunities within the situation to make yourself and your business even stronger. Let’s take a closer look in today’s episode!

Profit by Design is a Tap the Potential Production Production.

Show Highlights:

How a common example of a business crisis can be turned into growth opportunities, like when a key team member unexpectedly quits
Why it’s important to manage the crisis quickly and get the business back on track
How there are powerful opportunities for reflection about what contributed to the crisis
How a personal crisis brings opportunities for you to ask powerful questions about the support you need, what tasks you can drop, and who you can get to help you manage the situation
Why a business or personal crisis is NOT the time to pause coaching
Why support and accountability become even more important to entrepreneurs during a crisis
Why increasing your time for self-care and being with those you love become more important than ever during a crisis
Powerful questions to ask yourself when you encounter a crisis and get pulled into the survival trap

Links and Resources:

Let us help you and your business! Book a call with us today!

Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

233: Advancing with Key Performance Indicators

Thu, 23 Feb 2023 08:00:00 -0400

Profit Designers, we have reached the 100,000 downloads milestone that we’ve been talking about for a few weeks. Thank you to each and every listener! Because of this milestone and our commitment to being a gift from our gifts, we have the Tap the Potential Strategic Planner ready for you to download today. Use this link to get your FREE copy right now!

Do you ever feel like your business is taking over your life? I want to share with you a simple way to feel in control and in the driver’s seat of your business. This happens by utilizing a few key performance indicators, and last week’s show was about getting started with KPIs. It’s not enough to get started, but you have to keep moving to advance with KPIs in your business. Let’s talk about the next steps on today’s show!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How tracking KPIs consistently can help you spot potential problems before they become big problems
An example of how our KPIs tell us what podcast listeners want to hear–and why our downloads are steadily increasing past the 100,000 mark
How continual tracking of KPIs allows you to take preventative action to correct cash flow problems
How to create your dashboard (spreadsheet) with high-level KPIs:
- Your revenue goal
- Your percent of goal achieved weekly
- Your revenue booked weekly
- Your operating expenses
- Your weekly sales
Why you need to track KPIs in key areas of your business using the ACDC model (In Clockwork, Mike Michalowicz identifies the ACDC model: attract, convert, deliver, and collect.)
- Attract: Refers to your marketing efforts.
- Convert: Refers to your sales.
- Deliver: How well your team is delivering around your sweet spot (your net promoter score)
- Collect: Collecting payments for services delivered
How the employee net promoter score can help measure team happiness
Why it’s important to establish a baseline for each KPI, set quarterly goals with your leadership team to improve KPIs, and set aside time to review KPIs weekly

Links and Resources:

Let us help you and your business! Book a call with us today!

Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

232: How to Get Started with Key Performance Indicators

Thu, 16 Feb 2023 08:00:00 -0400

As I mentioned in Episode 231, we are approaching 100,000 downloads for the Profit by Design podcast. That’s a huge, exciting milestone! The key for me has been consistency and the ironclad commitment I made to put out an episode every week. In trying to keep the content relevant and timely, today’s show is about getting started with key performance indicators (KPIs), which is a topic that many business owners want to understand better. Join us to learn more!

We are thankful for each and every listener, and we ask that if you find value in an episode, please share it with a friend and help us reach this big milestone. Your reviews of the podcast also help us in many ways, so please leave us a review on your podcast platform. In celebration of our upcoming 100K downloads milestone and “Being a gift from our gifts,” we want to thank you by offering our brand-new, recently updated Tap the Potential Annual Strategic Planner. This is a tool we use to support our clients who are committed to staying focused on their $10,000-an-hour activities. We have been innovative and creative in making this planner a useful and practical tool, and we are tweaking it even now to make it even better. I’ll be announcing the link and instructions for accessing the planner in the coming weeks, so stay tuned!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How KPIs can be overwhelming–but can be simplified to a few basics
How to pinpoint the biggest challenge currently in your business and create KPIs around it with a simple spreadsheet
How to set up your spreadsheet around your biggest challenge with a few basic KPIs
An example of setting up a spreadsheet of KPIs around sales
Why valuable awareness will come from this spreadsheet of KPIs around the current systems in your business—and the systems that are lacking
How we can help you hone and refine the big picture of your KPIs
Why the smaller performance indicators (sub-KPIs) can help you prevent future cash flow problems before they become an issue

Links and Resources:

Let us help you and your business! Book a call with us today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

231: Be a Gift from Your Gifts with Dr. Sabrina Starling and Melissa Swire

Thu, 09 Feb 2023 08:00:00 -0400

As we approach the huge milestone of 100,000 downloads of the podcast, we thought it would be a great time to celebrate. Join us for this special episode!

I’m joined today by our Lead Strategist at Tap the Potential, Melissa Swire. With “Being a Gift from Your Gifts” as one of our core values, Melissa embodies that in her work and life. She’s been working on a special project that I want her to share with us.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why time management is the biggest challenge for entrepreneurs–and how our Planner can help
How the Planner incorporates powerful questions for reflection and evaluation of your time management
The tools and strategies that have been the most impactful for entrepreneurs: time blocking, quarterly goals, personal goals, ideal day schedule, one-on-one meetings
How Melissa has reset her personal goals to allow more creativity, innovation, productivity, and love for her work–by setting hard boundaries at the beginning and end of each workday
How Dr. Sabrina has been more intentional about “Veggies First” activities to reduce stress and anxiety
How your Ideal Day Schedule helps empower you to focus on what’s most important and use accountability to set and keep boundaries
What is most effective in keeping yourself true to your time blocks and not blowing through them
How one-on-one meetings with team members improve communication, efficiency, and profitability in your business
How business owners can make their team members feel empowered, valued, and supported
If you want to know more about how we can help, book a call today at www.tapthepotential.com and take our Better Business Better Life Assessment.
Help us reach the 100,000 download milestone! Listen, subscribe, share, and leave a review! When we reach this download goal, we will release the new planner that will help support entrepreneurs in taking their lives back!

Links and Resources:

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

230: How to Be a Savvy Investor in Yourself

Thu, 02 Feb 2023 08:00:00 -0400

Many of the questions we hear at Tap the Potential center around the topic of coaching. “Is coaching worth the investment? Do I really NEED a coach? How in the world can I afford it?” Maybe it’s time to ask better questions! The real question to ask yourself is if you will benefit from coaching, and we are discussing this further in today’s show. Let’s talk about how you can invest in yourself while growing your owner’s pay and profit in your business.

Profit by Design is a Tap The Potential Production.

Show Highlights:

The most important question to ask is, “Will I benefit from coaching?”
Why I have been committed to having a coach for most of my 18 years in business
How our coaching process works at Tap the Potential
Why you must be clear on the WHY of what you are doing with your business
Why we are committed to bringing a minimum of a 3:1 return on your investment in our coaching program
Why you must be honest with yourself and ask: “How much longer am I willing to put up with, tolerate, and deal with the current challenges I have?”
How coaching can move you to efficiency and profit sooner than you think
How the steps in the Tap the Potential Solution work to bring efficiency to your business
How our blind spots cause inefficiency and an overweight business
Why many business owners don’t charge enough to allow for growth and added value
How traditional hiring practices set you up for failure most of the time
How to find the right coaching program (Buyer Beware!)
Why coaching at Tap the Potential is different–Book a call today!

Links and Resources:

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

229: How to 10x Your Profit with A-Players

Thu, 26 Jan 2023 08:00:00 -0400

At Tap the Potential, we are known for getting spectacular results for our clients, producing more than a 3:1 return on investment in our Better Business Better Life coaching program. How do we deliver those results? Today’s show takes a closer look at one key component of our strategy. Join us to learn more!

Hiring A-players, putting them in the right seats, and having them do the right work will make ALL the difference for your business. Every new hire can improve the quality of your team, and making the right hiring decisions can be just the thing to 10x your profit in 2023.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Why your A-players are a BIG piece of your profitable revenue: They are 900-1200% MORE productive than warm bodies!
How hiring A-players aligns with your immutable laws and puts the right people in the right seats
How leading A-players differ from leading warm bodies
How hiring A-players can trim your payroll, increase your profit, and allow you to serve your best clients and customers
How an “overweight” business drains your profit and keeps you in a survival trap
How to clearly define the key results you are hiring for and the personality strengths needed for that position
How to provide the right support for A-players through one-to-one meetings and daily check-ins/check-outs
How the Tap the Potential Solution leads to increased profitability

Links and Resources:

Check out the upcoming How to Hire the Best Course where I teach the Tap the Potential Solution. The registration deadline is January 26. Sign up now!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

228: Be a Better YOU in 2023

Thu, 19 Jan 2023 08:00:00 -0400

In the last couple of weeks, I’ve had many conversations with business owners who are tired, rundown, and pretty frazzled. Does it sound like I’m describing you? We had a break from work over the holidays, but now we are back to the grind and facing the constant challenges of entrepreneurship.

I want to help you be better in 2023, and it all comes down to your mindset and the actions you take regarding your mindset. Mindset is everything! Join me for solid solutions to get you back on track!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The contrast between Judger Mindset vs. Learner Mindset

What stress is doing to us to cause burnout in 9 out of 10 entrepreneurs

The negative impact of stress on our bodies, brains, overall health—and our families

Why you need to be a better YOU in 2023–for yourself, your business, and your family

Do you want to teach your family that WORK comes first?

7 actions you can take to be a better you in 2023:

Use time-blocking techniques.
Exercise daily.
Learn to calm yourself through meditation.
Leave your office at 5 pm–and fully unplug.
Eat a healthy diet.
Sleep.
Take weekends off.
What does it take to be a better YOU in 2023? Accountability, support, coaching, and doing what works—This is where we can help you! Book a call today!

Links and Resources:

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training:

How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

227: How to be a Better Human at Work with Dr. Jennie Byrne

Thu, 12 Jan 2023 08:00:00 -0400

Welcome to our first episode of 2023! My plan is for this year to be different and better in every way, and I wish the same for you! We are starting with an episode that’s packed with wisdom and practical tips to help us BE BETTER.

I’m joined today by Dr. Jennie Byrne, author of a new book that will be helpful to entrepreneurs and business owners. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie teaches people how to be better humans and better leaders. She is an entrepreneur, psychiatrist, coach, psychotherapist, and the mom of two teenage girls. As a brain and behavior expert and healthcare executive, she has the knowledge, background, and experience to help us better understand the psychology of the workplace. Join us for this conversation!

Profit by Design is a Tap the Potential Production.

Show Highlights:

What inspired Dr. Jennie to write her book, Work Smart

How the American corporate culture developed–and why we need to infuse more humanism into the workplace of today

How entrepreneurs can increase the capacity for human connectedness and empathy by focusing on the building blocks of time management and communication

The #1 tip for preventing “time confetti” (the concept from Overwhelmed by Brigid Schulte): Chunk similar tasks together.

How to begin taking control of your time by carving out five minutes without email or phone

How the “schedule send” feature can save you from playing “email ping-pong”

Why “Zoom fatigue” happens, according to brain science–and how we can fight against it

The brain science behind why we love emojis

What Dr. Jennie has learned about using emojis, formality, and conciseness in written communications

How to understand empathy fatigue, why it’s happening, and what we can do about it
Dr. Jennie’s top tips to prevent empathy fatigue from one-to-one meetings

How we can pass on our learning to our team members

What Dr. Jennie recognizes as the most important things she has learned

Links and Resources:

Get Dr. Jennie’s book, Work Smart! Find it on Amazon at the special promotional price of $.99 for the first 30 days of its release!

Sign up now for the Better Business Better Life Jumpstart! It’s a closed-door, live Zoom training with my team and me that begins January 16. You don’t want to miss this opportunity!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

226: Strategic Planning Series Part 4 of 4 Designing for Profit in 2023

Thu, 05 Jan 2023 08:00:00 -0400

Happy New Year! Here we are in 2023, ready to take on the challenges that come with a new year. We want your business to be profitable this year, and it won’t happen by accident. You have to take crucial steps for yourself and your team members to design profitability in 2023. Think about what’s possible, what thriving means for you and your team, and what your vision is for your business. Let’s take a closer look at what it means to design your business for profit.

Profit by Design is a Tap the Potential Production.

Show Highlights:

When we only focus on SURVIVING, there are things we often neglect to plan and provide for, like good health insurance, retirement savings, life insurance, incentive programs, bonuses/raises, and opportunities for ongoing coaching and training.
Why hiring A-players and being able to afford them are parts of a thriving business; I can show you how! Sign up for our Better Business Better Life Jumpstart, a free event that begins Monday, January 16.
Why we need to build in the financial margin and time margin for team-building activities to occur
How to use the Profit First Target Allocation Percentages found in the Strategic Planning Workbook
Why you should create benefits and retirement packages as the owner of your small business
How to fund your own coaching and development and create a return on that investment
Are you charging appropriately? You may be falling behind because of inflation.
How to calculate the actual percentages for profit, owner’s pay, taxes, and operating expenses using the Strategic Planning Workbook
How your clearly defined sweet spot helps you hire, train, and retain A-players

Links and Resources:

Download your copy of the Strategic Planning Workbook today!

Download A Guide To Talking To Your Team About Profit and start using it today!

Make 2023 the year that you stop having the “growing pains'' that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

225: Strategic Planning Series, Part 3 of 4: Visioning Your Business

Thu, 29 Dec 2022 08:00:00 -0400

Continuing our annual Strategic Planning Series, today’s episode, Part 3, is about designing your compelling business vision to support your life. If you haven’t listened to the first two sessions, find those on our website, and download your Strategic Planning Workbook here. Get a pulse on where you are in your business by taking our free Better Business Better Life Assessment. This will be most helpful as you envision what’s possible for your business in 2023.

Let’s talk about your business vision for 2023! Visioning is the most powerful and effective motivator for positive change. Creating a vision brings clarity on what we want and where we are headed. We don’t want to focus on the HOW of the vision because it will disrupt our creativity in the visioning process. Join me and learn how to create a vision for your business in 2023!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How your vision becomes a filter for decision-making and keeps you out of the survival trap (Find this on p. 10 of your Strategic Planning Workbook.)

Why it’s vital to pick the activities and opportunities that are most in line with the direct path toward your vision

Why your vision should be much more than mere words but bring emotion and experience like seeing a movie

Why it’s better to have a vision of doubling your profit rather than doubling your revenue

Questions to ask in evaluating how your business is supporting your life (Refer to the Wheel of Life used in Part 2.)

How to create your vision by thinking through your systems for profitability, sweet spot, team members, and more

Why your team members need to share your vision and be part of the story (Invite them to join in!)

Links and Resources:

Download your copy of the Strategic Planning Workbook today!

Download A Guide To Talking To Your Team About Profit and start using it today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

224: Strategic Planning Series Part 2 of 4 - Be a Gift to Yourself

Thu, 22 Dec 2022 08:00:00 -0400

Today’s show continues with Part 2 of our Strategic Planning Series, an annual tradition normally reserved for our Tap the Potential clients. We are thrilled to gift it to you, our podcast listeners. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series.

As entrepreneurs, we often fail to take the time and create the space for reflection on the past and designing for the future. That’s what this series is all about, and the holiday season is the perfect time to make it happen! I encourage you to pause, take inventory of your well-being, and check in on the strength of your business with our Better Business Better Life Assessment. You’ll get immediate feedback and immediate help to improve your quality of life!

In today’s show, I’m taking you through the Gift to Yourself exercise, which was shared with me by one of my very first coaches, Lisa Kramer. I’ve done this exercise annually for 18 years, and I believe it’s one of the greatest gifts I can share with you. Take the time to do the exercise for yourself! Download your copy of the Strategic Planning Workbook and find it on page 7.

Profit by Design is a Tap the Potential Production.

Show Highlights:

Step 1: The Gift to Yourself Exercise

Use the Wheel of Life (p. 9 in the Strategic Planning Workbook) to identify areas of your life and for each area, list your wins, successes, and breakthroughs for 2022.
List your losses, disappointments, and breakdowns for each area.

Step 2: (This is the fun part!):

Write out the wins, successes, and breakthroughs that you want to experience in 2023. Be specific and write them as if they have already happened.
If you did the exercise last year, compare the lists; acknowledge any gaps and, give yourself space to move forward in the coming year with a realistic timeline.

Step 3:

Go through each area on the Wheel of Life and rate your current level of fulfillment; shading in those ratings gives a visual of the current experience of your life.
Focus on self-care (sleep, exercise, eating habits, and “energies”) and pick one area of life in which to make changes; you will begin to see improvements in the other areas, as well.

One powerful question to use as an inquiry: “Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?”

The irony of it all: “If we want healthier and stronger businesses, they need to play a smaller role in our lives.”
Examples of simple steps forward that you can take right now to help you and your team members

Links and Resources:

Download your copy of the Strategic Planning Workbook today!

Download A Guide To Talking To Your Team About Profit and start using it today!

Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

223: Strategic Planning Series, Part 1 of 4: Practicing Resilience

Thu, 15 Dec 2022 08:00:00 -0400

Today’s show kicks off our Strategic Planning Series. This series is normally reserved for our clients at Tap the Potential, but for the next four weeks, this series is our gift to you, our podcast listeners. This end-of-the-year time is appropriate for reflection, which is something most entrepreneurs don’t take time to do. Reflection helps us determine what IS working that we need more of, along with what we need to stop doing. Let me help you figure out what to let go so you’ll have more time for what matters most in 2023. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series.

Our series begins with the topic of resilience, which is hugely important for every entrepreneur. Challenges come every day to stretch us, and we are called on to be stronger and more effective leaders as our businesses grow. We are going to make mistakes, but it’s important to reflect on those and identify what we should do differently in the future, along with finding out what is working well. Join me as we begin this series with a deep dive into resilience!

Profit by Design is a Tap the Potential Production.

Show Highlights:

The sad facts about the health and well-being of entrepreneurs–and why we need resilience!
Why resilience is about “bouncing forward” and creating more capacity within ourselves
Why having resilience means that we allow ourselves to be fundamentally changed by our challenges
How vulnerability and resilience go hand-in-hand
Practices of highly resilient people: (From Dr. Taryn Stejskal)
Vulnerability–Let go of shame.
Connection–Don’t be afraid to share.
“Gratiosity”--Use a combination of gratitude and generosity to acknowledge the gifts you have received.
How to use powerful questions (found in the Strategic Planning Workbook, p. 3-6) in reflection on your challenges

Links and Resources:

Download your copy of the Strategic Planning Workbook today!

Download A Guide To Talking To Your Team About Profit and start using it today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

222: How 1:1 Meetings with Team Members Bring More Trust, Efficiency, and Profit

Thu, 08 Dec 2022 08:00:00 -0400

Do you want more engagement from your team members? Getting to work from their strengths is the #1 driver for employee engagement. How do you, the business owner, know if your team members are working from their strengths? That’s what today’s show is all about! Join me for a closer look!

There is one simple practice that can dramatically improve communication and help you hold team members accountable with clear expectations. The key is regular, one-to-one meetings with your team members. Even if you’re busy, taking care of your team is of supreme importance in catching small problems before they become big problems. Let’s talk about how to make those 1:1 meetings part of your success plan for a sustainably profitable business.

Profit by Design is a Tap the Potential Production.

Show Highlights:

How regular 1:1 meetings build trust with team members

My tips for 1:1 meetings that make a difference:

Keep regularly scheduled appointment times with each team member and view these meetings like a meeting with your most valuable client.

Keep these meetings short and sweet, limited to about 20 minutes per team member.

When issues are identified in 1:1 meetings, they should be brought up with your leadership team to be addressed.

Give each team member your focused attention during 1:1s.

Ask key questions during 1:1s about wins and successes, going the extra mile to add value and save money, quarterly career goals, key results, and working from their strengths. Be mindful of open-ended vs. closed-ended questions.
How 1:1 meetings save your time, improve efficiency, and prevent problems
How to get started with the 1:1 meeting habit with ONE team member at first

Links and Resources:

Download A Guide To Talking To Your Team About Profit and start using it today!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

221: How to Talk to Your Team About Profit

Thu, 01 Dec 2022 08:00:00 -0400

Each person matters! Team members play a significant role in making and keeping a company profitable. To be profitable, a company has to make more than it spends, and the team members who find ways to take care of our exceptional clients increase sales, save money, and add significant value to our services. A profitable company is a healthy company that becomes a pillar of the local economy, and small companies are responsible for 60-80% of all new jobs in the US. Isn’t it easy to see why each team member is important?

A stable, healthy, and profitable company means that each team member has job security, along with career advancement opportunities, raises, and other benefits. A growing, profitable company can provide jobs for your neighbors, friends, and other community members. This healthy business growth cycle continues on and on–and it all begins with the ways your team members contribute to profitability. Those profit conversations can be challenging and uncomfortable, but I’m here to make it easier for business owners. Join me for a closer look in today’s podcast!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How the right conversations with your team members can help them understand the difference between revenue and profit

Why we developed A Guide To Talking To Your Team About Profit and have it available for you to download

How to equate “eyes on profitability” to having an emergency household account

How profitability contributes to job security and a team-oriented workplace

Listen to A Guide To Talking To Your Team About Profit as read by Dr. Sabrina

Why your team should be working toward profit goals rather than sales goals

Links and Resources:

Download A Guide To Talking To Your Team About Profit and start using it today!

Need help? We are here with real solutions to help you take your life back from your business. Book a call today at www.tapthepotential.com!

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

220: Why We ALL Need to Practice More Gratitude

Thu, 24 Nov 2022 08:00:00 -0400

As Thanksgiving is upon us, I’m filled with gratitude for our Tap the Potential team. They bring their best every day to serve our clients, and they are committed to our mission to help entrepreneurs take their lives back. Our team is impressive, for sure! I’m also grateful for our clients over the years; every single business owner has helped me learn so much on this journey of 17+ years. For today’s show, I want to focus on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we are recognizing that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude!

Profit by Design is a Tap the Potential Production.

Show Highlights:

Remember that the success you wished for and worked for brings more challenges–and it’s the success that someone else is wishing for right now.

How gratitude helps us to focus on the good—and grow more of it

How our gratitude impacts our team AND our personal self-esteem as business owners

How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study)

What leading gratitude researchers discovered about gratitude, optimism, and improved health

What the impacts are when a business owner expresses gratitude–both on their team AND on themselves

What came from a 2016 study called The Grateful Workplace about a growth mindset vs. a fixed mindset

How to be a grateful boss and cultivate gratitude within your team (Dr. Sabrina shares a team-building gratitude exercise!)
Dr. Sabrina’s simple suggestions for cultivating more gratitude on the personal side

Links and Resources:

Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

219: What Thriving Entrepreneurs are Doing Differently From Those Who are Burning Out

Thu, 17 Nov 2022 08:00:00 -0400

What are you doing NOW to set yourself up for success in 2023? Imagine yourself one year from now in the same place, facing the same struggles and feelings of burnout. Wouldn’t that feel awful? I want to help make sure that does NOT happen to you. I want to show you strategies and steps you can take right now to set yourself up to be a thriving entrepreneur in 2023!

It’s time to take an honest look at where you are and where you want to be in 2023. What steps do you need to take, and what support do you need to get to that thriving place? I’ve done the research, and I have answers to help! Our Better Business Better Life assessment has shown that 9 out of 10 entrepreneurs are experiencing symptoms of burnout. Wouldn’t you rather be part of the 1% who are thriving? Let me walk you through what you can do differently.

Profit by Design is a Tap the Potential Production.

Show Highlights:

How our Better Business Better Life Program creates a customized action plan to partner with you for success with proven strategies and accountability (Visit our Website and click the “Schedule a Call” link at the top of the home page.)

What the 1% of entrepreneurs who are thriving are doing differently in their businesses:
They are taking intentional actions that move them toward their vision, like taking time to unplug from the business.

They are achieving 3x more revenue than those who are struggling.
They are willing to invest monetarily in themselves, their businesses, and their teams.
They have almost double the number of systems in place in their businesses compared to those who are burning out. Make sure you have these four key systems in place!

1. Have a system in place, like the Tap the Potential Solution, to allow the business to grow without you, the owner, working longer hours.
2. Have a system in place to engage with high-quality clients and avoid poor, distracting ones.
3. Have a system in place to ensure that every team member exhibits high enthusiasm for their role and its impact on the business.
4. Have a system in place to engage in regular team development activities.
Are you willing to be an entrepreneur who takes steps to move forward and thrive?

Links and Resources:

Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

218: Explode Your Profitable Growth in 2023

Thu, 10 Nov 2022 08:00:00 -0400

Overcomplicating things is a common problem for business owners. We get in our own heads when we consider ways to grow our businesses in our attempts to bring in more revenue. In today’s episode, I want to explore a path to profitable growth that allows you to simplify, and anytime we reduce complexity, we free up time and a lot of mental space. Thinking about growing profitably is important as we gear up for strategic planning for 2023.

We are zeroing in on Steps 2 and 3 of the Tap the Potential Solution, which is to niche down with a clearly defined sweet spot and find ways to innovate. These are important whenever we look to add revenue, which most people think comes down to selling more or getting more clients. What I want you to consider is that the best way to increase revenue is to serve your existing clients better. Let’s break it down in today’s show!

Profit by Design is a Tap the Potential Production.

Show Highlights:

How Pumpkin Planning can improve your quality of life as a business owner
Why it is essential to understand your best clients, attract more like them, and remove weak clients and customers who suck profits from your business
How to have the important conversations with your best clients and customers about how you do things differently
How a certified Pumpkin Plan Strategist can help you interview your top clients and customers
Why input from your team is valuable because they have insights into your top clients and customers
Why the language used by your top clients and customers is more valuable than industry jargon
Why streamlining your marketing, focus, and business around your top clients and customers frees up time and mental space
How your Wishlist Interview questions for your top clients and customers can give you valuable information and insight (Listen as Dr. Sabrina shares a few examples.)
How to use the information and feedback from Wishlist Interviews in value creation

Links and Resources:

Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact for you and your team! The next one begins on November 7!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

217: Jumpstart Your Way to a 4 Week Vacation®

Thu, 03 Nov 2022 07:00:00 -0400

How does a four-week vacation sound? Does it sound impossible and far out of reach for you? The reality is that it can be achieved with a few small, but consistent steps forward in your business. Two of my key team members are joining me for today’s episode to discuss why a four-week vacation has huge significance for the business owner AND their team members. Let’s take a closer look!

I am joined by Melissa Swire, Lead Strategist and Connect Team Lead at Tap the Potential and Darren Hopman, Success Team Lead at Tap the Potential.

Profit by Design is a Tap the Potential Production.

Show Highlights:

What Melissa remembers over the last year as her “Aha” moments around taking a four-week vacation–and her own one-week vacation for the first time in many years

What Melissa has learned about work/life boundaries and her time

What Darren remembers as his “Aha” moments in being encouraged to make a vacation a priority–which is counter to what American society teaches us

How putting systems in place to allow a four-week vacation creates space for flexibility when “life” happens

What it means to Melissa and Darren to have the ability to take time away from work for personal reasons

How taking time away from work helps team members honor the important roles in their lives

How team members have opportunities to step up and shine with creativity, motivation, and innovation when the business owner takes time away for an extended vacation

Why the irony is that business owners, the business, and the team all become stronger when they can take time off from work

How to build toward your four-week vacation: The Better Business Better Life Jumpstart is a FREE, week-long event with the Tap the Potential team to teach you key strategies to build toward a four-week vacation.
What Melissa and Darren love about the Jumpstart

Links and Resources:

Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! The next one begins on November 7!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

216: Using Systems and Innovation to Create an Exceptional Client Experience

Thu, 27 Oct 2022 07:00:00 -0400

What kinds of experiences are your clients and customers having as they interact with your business? This is an important aspect of our business that we need to explore constantly. It’s easy to get caught up with the work and our team members, and we cannot overlook the experience that we are providing for our customers. Let’s do a deep dive into this topic together!

What goes into creating a top-notch experience for your clients and customers? How do we make it happen? At Tap the Potential, we are focusing intensively on this issue, and we pay close attention to the feedback we receive. Innovating and adding value for your customers allows you to charge more for your quality products and services. In today’s solo episode, I want to walk you through the system to use in creating an amazing customer experience and checking in for their feedback. This is Step #3 in the Tap the Potential Solution, the guaranteed path to make your business sustainably profitable so you have more time for what matters most and more money in your bank account. Get a headstart by signing up for the Better Business Better Life Jumpstart, where I’ll be teaching the Tap the Potential Solution.

Profit by Design is a Tap the Potential Production.

Show Highlights:

The real magic in “pumpkin planning” your business to best serve your ideal clients
Why it’s usually the little things that ensure a top-notch experience for every client and customer
Why innovation in either quality, convenience, or price is necessary for growing your business
What we found our customers and clients really want—and it isn’t top quality
Key questions to ask top clients and customers about a positive impression they have with a business, an impactful experience with your company, and their biggest complaints about businesses in your industry
How to use a yearly net promoter survey and assess your net promoter score around client experience
Wisdom from Joey Coleman’s book, Never Lose A Customer Again, to help us effectively serve our clients
How we work to give a rich experience in our training programs and a great ROI for our clients by finding out what drives them crazy
How even our best-intentioned practices in our businesses can cause friction for our customers (from Friction by Roger Dooley), but micro-improvements can make a HUGE difference

Links and Resources:

Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

215: Celebrating Wins and Successes in BIG Ways Airs

Thu, 20 Oct 2022 07:00:00 -0400

At Tap the Potential, we celebrate EVERY win, big or small. Being in business is tough, so it’s important to maintain a positive, success-oriented mindset at every turn. As entrepreneurs, it’s an everyday occurrence to have problems and challenges before us that we need to solve. Do you want to focus on your problems or your successes? What we focus on, grows. THAT is why we focus on each win! Let’s take a closer look!

Celebrating every win sets you on the path to identifying your sweet spot, focusing on your ideal clients, and building your team of A-players. Additionally, you will cut expenses and increase revenue, leading to more free time for you and more money in your bank account. These impacts add up to BIG wins for your business. Let me show you how to get started!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

How wins give us clues about the systems that are working best for us

Why most of your wins will come from working with your best clients—and that will help you attract even more of the ideal clients

How to train your team members to look for wins and successes in themselves and others

Why we at Tap the Potential have “Happy Dances” every time we add a new client

How we help our clients trim unnecessary expenses and focus on the sweet spot in their business to increase revenue

How our Jumpstart workshop can get you started in taking small steps forward that will have a significant impact on you and your team

Links and Resources:

Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with significant impact for you and your team!

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

214: Meditation for Success in Business and Life with Rob Dube

Thu, 13 Oct 2022 07:00:00 -0400

Business owners are built to react, but sometimes we need to find ways to keep our emotions in check. Meditation is one practice that can help on multiple levels because we learn to slow down and do nothing. Having a business owner’s mindset to stay busy and on-the-go all the time does not serve us well. My guest today shares how business owners can use meditation to improve their sleep, lives, and overall perspective.

From Blow Pops to Forbes Best Small Companies, Rob started his first business in high school selling Blow Pops out of his locker. In 1991, he founded imageOne with his best friend, Joel Pearlman.

imageOne has been recognized as a Top 25 Small Businesses in America on the list of Forbes Small Giants, an Inc. Magazine Best Places to Work, as the number one Top Workplace in Michigan, a National Best and Brightest Company to Work For, one of Inc. 5000’s Fastest Growing Private Companies in America, a Positive Workplace by the University of Michigan’s Stephen M. Ross School of Business, and Crain’s Detroit Cool Places to Work.

Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, a video-based journey that teaches people ten fast, simple, powerful, and fully customizable disciplines to manage and maximize their energy and live an optimal life. He is the author of the best-selling book, donothing,™ the most rewarding leadership challenge you will ever take and the host of the Leading with Genuine Care retreat and podcast. Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

A look at the early days of imageOne for Rob and how he found meditation to be a useful tool in his life
How Rob built his meditation practice by meeting with a meditation teacher and learning to be in the present moment
How to approach meditation when it is difficult to “clear your mind”
How is a busy entrepreneur supposed to find time to meditate?
How meditation reduces stress and distractions and increases productivity
How a business leader can introduce meditation to their teams
How Rob uses the “minute to arrive” approach to every business meeting to set the intention to be present and mindful
Why Rob began the donothing retreats and what participants can expect
How your awareness is heightened and you experience peacefulness when you spend time in silence
Words of wisdom from Rob and an overview of The 10 Disciplines

Links and Resources:

Connect with Rob: The 10 Disciplines, donothing book, and LinkedIn

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

213: Creating the Right Culture in Your Business

Thu, 06 Oct 2022 07:00:00 -0400

How would you describe your business culture right now? Is it working to attract the right A-players who are a good fit for your team?

It is a truly uncomfortable feeling when you have invested the time and energy into hiring someone and later realize that their core values don’t match up with the core values of your business. You have the opportunity to claim your immutable laws, make those the seeds of your business culture, and build a team with common values. You can turn your business into the place that A-players want to join.

In today’s show, I’ll walk you through ways to identify your core values and turn those into your immutable laws. Taking these steps will set the foundation for your business culture. I can help! Join me for a closer look at how to create the right culture in your business!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The difference between core values and aspirational values
How to identify your core values by asking: “What has made me proud lately? What has ticked me off lately?”

Examples of some of our immutable laws at Tap the Potential

How to pinpoint problems in systems when mistakes are made instead of blaming someone

The value in sharing stories with team members to emphasize your immutable laws and create your culture

How your immutable laws help reveal those team members who are–and are not–a good fit

The How to Hire the Best course teaches you how to use your immutable laws as a screening filter at every stage of your hiring process.

Why it is important to attract clients and customers who are in alignment with your immutable laws

Links and Resources:

Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

212: Great Place to Work Spotlight with Ean Price Murphy

Thu, 29 Sep 2022 07:00:00 -0400

Joining Dr. Sabrina today is Ean Price Murphy, the newest business owner being featured in our Great Place to Work Spotlight. Ean is the founder of Moxie Bookkeeping, where they teach successful entrepreneurs a dead simple cash management system that works with their natural habits so they don’t have to learn accounting to become permanently profitable. They allow business owners to focus on impact rather than spreadsheets. Ean is a fellow certified Profit First Professional–Mastery Level, Xero Platinum Partner, Quickbooks Pro Advisor, and Certified Business Coach.

Living on the cutting edge, Ean is not your typical bookkeeper. She relishes what makes her and Moxie Bookkeeping unique, and she knows what makes Moxie a great place in attracting A-players and retaining her great team. Ean shares with openness and honesty the hard lessons she has learned, along with the best practices that are bringing success. Join us to learn more from Ean!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What makes Moxie Bookkeeping unique and very different

What it means to a client to experience the values of integrity, communication, and collaboration

A big lesson learned by Ean about allowing her team to protect her from herself

What a bookkeeper is and what they do—and what they DON’T do

What it takes to make a successful relationship between business owners and their bookkeeper and who the ideal clients are for Moxie Bookkeeping

How Profit First helps business owners in terms of their sales targets and their trending bank balance

How to figure out if you can afford to hire another team member

What Ean is doing to create a Great Place to Work for her A-players

How A-players are learning and growing with professional development (and Book Club!) at Moxie

How Ean’s hiring process has changed since taking the How to Hire the Best course

Why Moxie is going through the “best kind of dip in retention” by getting rid of B-players who are “good enough” but not going to the next level

Why Ean wants to help her A-players get where they want to go, whether it means they stay with Moxie or not

An overview of the personality strengths Ean looks for in hiring A-players

Links and Resources:

Connect with Ean: Moxie Bookkeeping

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

211: Maximize Your Strategic Growth and ROI with Christeen Era

Thu, 22 Sep 2022 07:00:00 -0400

Welcome to today’s episode! Dr. Sabrina is joined today by Christeen Era, who has been on the podcast several times, most recently to celebrate the launch of her book, Profit First for Lawn Care and Landscape Businesses. She has a knack for attacking problems head-on, and she goes a step further by creating tools and resources and putting systems in place to solve those problems in the future. In making these tools available to others, Christeen showcases her genuine desire to help others solve their business problems as they grow and become more profitable.

Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In her book, Profit First for Lawn Care and Landscape Businesses, she provides an industry-specific toolbox to help business owners manage their expenses and increase their gross profit margins by up to 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and Quickbooks Pro Advisor.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

How Christeen approaches the development of a new tool or resource by keeping ROI in mind

Why the lawn care and landscape industry has limitless untapped potential for profit

Why there is confusion in this industry that a new piece of equipment will always make more money

Why price increases have to take into account much more than rising supply costs

How saying NO is an important skill set to get to the next level of profitability

What to consider in staying strategic about growth opportunities

How building business acumen helps a business owner trust their instincts and gain more confidence

How innovation has blossomed in entrepreneurship over the last ten years

What has surprised Christeen in feedback she received from her book

Links and Resources:

Connect with Christeen and her resources:

Email: christeen@profitfirstforlawncareandlandscape.com

Get Christeen’s audiobook: http://book.profitfirstforlawncareandlandscape.com/audiobook

Check out the Green Profit Academy website: https://www.greenprofitacademy.com/

Check out the Profit First for Lawn Care and Landscape Businesses Website: https://profitfirstforlawncareandlandscape.com/

Find the available Green Profit Academy Courses: https://grow.greenprofitacademy.com/collections

**This link will give a 10% discount on the audiobook purchase with early registration. The link can be used immediately, a code and purchase link will be mailed (within approximately 2 weeks from registration) to those who sign up. This offer ends on 9/30: http://ow.ly/CrmX50KETGr

Links to Social Media:

(20+) Profit First for Lawn Care and Landscape Businesses | Facebook

(20+) Green Profit Academy | Facebook

It’s not too late to join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

210: Get Out of the Survival Trap and Love Your Business and Your Life Again!

Thu, 15 Sep 2022 07:00:00 -0400

The irony of being a business owner is that sometimes we look happy and successful on the outside while we are maxed out and struggling to keep up with the demands. As the business grows, we have to become good leaders and grow our business or face burnout as we have to do more and more to keep everything going.

How about you? Are you a business owner who feels overwhelmed, frustrated, and incompetent? We call this the survival trap, and I can teach you how to get out of it and start enjoying your business and life again.

Saying YES to everything and everyone is not a long-term strategy for a thriving business. Operating this way creates an overweight business that will crush you and take over your life. There is a better strategy, and I can show you how to make it work!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

How to put your overweight business on a diet:
Identify the clients and customers who nourish your business and allow it to flourish and thrive.
Serve those clients and customers, and don’t spend your time and energy on “sugary doughnut” customers.
How having systems in place to help you serve your best clients and customers will improve your quality of life and help you love your business again
After expense cutting, niching down in your business is the next step to profitability.
How the Better Business Better Life Jumpstart can help you implement these crucial steps to profitability
How a profit audit can help (Book a call today at www.tapthepotential.com!)

Links and Resources:

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

209: View and Run Your Company Like a Financial Asset

Thu, 08 Sep 2022 07:00:22 -0400

This podcast is designed around bringing the best thought leadership around business to small business owners, and we want to bring value by covering a wide and diverse range of topics. Ryan Tansom is here to share his Intentional Growth™principles to help us understand the true value of our businesses. Join us to learn more!

Ryan Tansom started his entrepreneurial career at his family business as the executive VP and was responsible for the strategic, operational, and financial strategy of the $21M company. By bringing intentional focus to the right strategies, he helped turn the company around and enabled it to be sold for eight figures to a local competitor in 2014. Ryan’s experience led him to the founding of Arkona with his business partner, Pat, to create the Intentional Growth™ framework. This system helps owners grow their companies with an end in mind by helping them view–and run–their companies through educational training, fractional CFO services, and strategic planning. He also hosts the popular Intentional Growth™podcast that has 310+ episodes and over 420,000 downloads and features guests like Gino Wickman, John Warrillow, Mike Michalowicz, and editors of popular publications like HBR and Inc. Magazine. With many passionate keynote speaking engagements, thousands of meetings, and hundreds of podcast interviews, Ryan has his finger on the pulse of the market like few others

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What Ryan learned through the profitable turnaround and sale of his family’s company
The major problems with the family business around purpose, equity value, and a strategic roadmap for the future
What Ryan would have done differently in hindsight
Why a business owner needs to have clarity about what they REALLY want
How making decisions from a place of burnout means we are solving for the wrong problem
The #1 thing business owners can do to make sure the reward is worth the risk
Why everyone has anxiety around “knowing the numbers” and making decisions around your financial statements
Ryan’s overview of the Intentional Growth™ principles and what they mean:
Know your drivers and what you want from your business.
Know your financial targets: annual income, net worth, and valuation in the future.
Know your exit options and how each one impacts your role and the value of the business.
Create sustainable, predictable, and transferrable cash flow.
Use your team of advisers to help.
How to understand enterprise value, equity value, and net proceeds
Why it’s important for business owners to know their value drivers

Links and Resources:

Connect with Ryan: www.arkona.io, LinkedIn (Ryan), and LinkedIn (Intentional Growth Podcast)

Get Ryan’s Intentional Growth Principles andTraining: https://arkona.io/the-intentional-growth-training-and-5-principles

Use code tapthepotential to save 25% on the Intentional Growth Training.

Join me for the upcoming FREE Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

208: Beat Burnout and Improve Your Quality of Life!

Thu, 01 Sep 2022 07:00:15 -0400

Every successful business owner goes through a time when it feels like the business has taken over their life. When you have steady income generation, there is a critical transition at which you have to shift your mindset, grow in leadership, and develop a responsible team—so you aren’t doing everything. This is the way to free up your time and mental load so your business isn’t consuming your life. That’s what we are all about at Tap the Potential! Join us to learn more in this episode!

Our FREE Better Business Better Life assessment can check your level of burnout and improve your quality of life. By surveying business owners, we have found that the healthier your business is, the better quality of life you, the entrepreneur, will have. Your business does not have to take over your life! There is a better way! We can help you experience the rewards of entrepreneurship!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The difference between entrepreneurs who struggle to survive and those who live a high quality of life
The facts from our research:
Almost 9 out of 10 entrepreneurs experience symptoms of burnout.
Entrepreneurs are twice as likely to suffer from depression than the general population.
Entrepreneurs are 70% more likely to experience addiction.
The divorce rate among entrepreneurs is 5-10 times higher than the general population.
50% of entrepreneurs have neglected basic needs (sleep, healthy eating, or social interaction) in the last three days because of work.
About 8 out of 10 entrepreneurs find it difficult to switch their minds off and not think about their business.
50% of entrepreneurs feel that no one understands the stressors they experience.
40% of entrepreneurs are easily annoyed or irritated.
About 30% of entrepreneurs feel discouraged about the future.
The real risk of burnout: These factors put entrepreneurs at a higher risk for depression, other mental health conditions, and relationship problems.
How we used the patterns of successful entrepreneurs to create a step-by-step solution for business owners to have time for what matters most and make sustainably profitable businesses (Register now for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution!)
Why your quality of life will improve when you implement the right systems in your business
Why thriving entrepreneurs put significant attention on hiring and team development
Why niching down in your sweet spot and hiring A-players can increase profits and productivity

Links and Resources:

Join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!

Sign up for the Coach Approach course that begins in September! You will learn everything you need to know to create a coaching culture in your business! Register once before the September 2 deadline, and you have access to this valuable resource over and over again as needed!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

207: Prevent Quiet Quitting with a Results-Oriented Work Environment

Thu, 25 Aug 2022 07:00:00 -0400

COVID has brought numerous changes to the workplace, most notably the huge uptick in the number of people working remotely. It’s time to let go of our outdated concepts about productivity and engagement and embrace a different framework. When it comes down to it, the most important thing is not the number of hours we put into our work but how effective and productive we are during that time. Let’s take a fresh look at how we can measure productivity and engagement from our team members by focusing on the results they bring rather than the hours they work.

This results-oriented framework allows you to offer greater flexibility and perks that are highly desirable to your team members–as long as they deliver clear results. This focus also prevents quiet quitting, which is employee disengagement at its finest. Your team members WILL appreciate this move toward a results-oriented work environment, and giving them clear expectations will help them prioritize their work and time to be more productive. It’s a win-win situation for team members and the business owner! Join me for a closer look in today’s episode!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

How a results-oriented focus makes your hiring process easier (Learn more in our How to Hire the Best course!)

Specific questions to ask about entry-level roles in your business to identify the desired results and expectations

How to coach each team member around delivering results by becoming a “thinking partner” for them

How a results-oriented focus eliminates quiet quitting in the workplace

Why tracking results on a weekly basis allows you to detect disengagement sooner and coach the team member back to productivity and engagement

How a results-oriented focus allows for friendly competition, games, rewards, and shortcuts to work more effectively and innovatively

How our Coach Approach course can help develop more leaders on your team as you coach them for accountability, engagement, and performance

Links and Resources:

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

206: Are Your Employees Quiet Quitting?

Thu, 18 Aug 2022 07:00:00 -0400

How’s the culture in your business? It’s a precious and vital asset, and it’s your job, as the owner, to grow, nurture, and protect your culture. Today we are taking a closer look at how you can protect your culture so you can become an employer of choice for the A-players you want to attract to your team. Join me now to learn more!

When it comes to A-players, your business culture matters MUCH more than the pay you offer them. It just makes sense to get it right! There is one major threat to the culture of your business, and we’re discussing it in today’s episode.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Watch out for this #1 threat to the culture of your business: tolerating team members who are disengaged
Why you cannot delay in coaching disengaged team members–and possibly letting them go if they are uncoachable
How to use an investment mindset when it comes to hiring and training team members (Are your team members an investment or an expense?)
How the cost of employee disengagement adds up in big ways that bleed profit from your business
The statistics that prove the ugly facts: Only 29% of employees are fully engaged!
How a system like How to Hire the Best can help you attract A-players and make you less likely to tolerate disengaged team members
How our tool, the Engagement Matrix, can help you inventory your team members and see where you are losing money by using four quadrants, or categories of employees
Why making changes and improvements to your business culture usually mean some degree of employee turnover will occur
How to begin coaching conversations with a disengaged employee who previously engaged and effective
How to decide whether or not someone is a coachable team member who can be re-engaged (Our Coach Approach course can help!)
Why disengaged and ineffective team members are draining your business and must be let go
The truth about what a happy and engaged team member is really worth to your business
Immediate actions that you can take TODAY to protect your business culture

Links and Resources:

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

205: How a Coaching Culture Can Change Everything in Your Business

Thu, 11 Aug 2022 07:00:00 -0400

Are YOU the bottleneck in your business? If nothing gets accomplished until YOU move something forward, then the sad truth is clear. If you are the bottleneck, you can probably look around and see many things piling up, which likely causes a lot of frustration. It doesn’t have to be this way! Things can change when you have team members who take responsibilities off your plate and can take on the roles of decision-makers and problem-solvers. It all starts with a coaching culture. Let’s take a closer look in today’s episode!

Join me to envision what IS possible in your business when you have a coaching culture. A coaching culture in your business has multiple benefits as you achieve sustainable profits and the life you desire, along with establishing a creative, curious, and collaborative environment for your team members.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What it takes to create a coaching culture: A results-oriented workplace for every team member and a team made of A-players who are coachable and accountable
How a coaching culture impacts your profitability
Why a coaching culture is vital for the business owner’s mental well-being and overall quality of life
How a coaching culture fosters creativity and curiosity in problem-solving, helps retain A-players, and impacts your customers and clients in positive ways
How a coaching culture allows team members to give feedback to elevate and partner with each other to encourage growth
How a coaching culture allows team members to work in harmony to achieve goals together instead of feeling isolated and non-collaborative
What is coaching? An action and learning process that assists individuals in narrowing the gap between where they are now and where they want to be (It is very different from training and mentoring.)
Why a coaching culture always involves being curious and asking what’s possible
How coaching begins with the assumption that the other person is whole, capable, competent, and complete
A breakdown of the vital elements of a coaching culture and a look at when coaching happens with team members
How week-to-week performance feedback in a coaching culture will yield much greater improvement than quarterly or annual performance reviews
How to employ the “Three Before Me” principle in encouraging team members to create solutions
Why you DO NOT want to train your team to rely on you to be the chief problem solver
How our Coach Approach course can help you create a coaching culture; sign up now for the nine-week course that starts in September!

Links and Resources:

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

204: Great Place to Work Spotlight with Dr. Nancy Trimboli

Thu, 04 Aug 2022 07:00:00 -0400

In today’s Great Place to Work Spotlight, we feature a business owner who started in a place of struggle and stress but totally transformed her business in just a few years. Through the principles she learned in our How to Hire the Best course, she’s created a Great Place to Work for herself and her dedicated team members.

We welcome Dr. Nancy Trimboli back to the podcast! She’s a health expert and chiropractor with over 25 years of experience. Her practice, Trimboli Chiropractic, has undergone many changes to become the streamlined, efficient team of A-players that makes Dr. Nancy’s life fulfilling and virtually stress-free. She has a large local patient following and an ever-expanding online audience through her YouTube channel. She is the author of Stealth Health: Take Back Your Power and Unravel the Mystery of You, which was published in 2020. It’s a book for those who want to achieve true health without going the traditional route of relying on medications, interventions, and surgery. Dr. Nancy teaches people how to unravel their health mysteries and ask the right questions, and she applies that focus to making Trimboli Chiropractic a Great Place to Work!

Join us for a closer look at the changes that have taken place at Trimboli Chiropractic to create a thriving environment for Dr. Nancy and her team of A-players!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

A look at what Trimboli Chiropractic used to look like with about 5 out of 40 A-players, and what it looks like now with the right people in the right places

Highlights of Dr. Nancy’s immutable laws for Trimboli Chiropractic

Why frequent conversations are the key to good communication among team members

How curiosity and questions help eliminate assumptions

How Dr. Nancy honed in on consistency as a key factor in their immutable laws

How Dr. Nancy streamlined her business and her team to become profitable again

Dr. Nancy’s perspective on losing team members who go on to further their careers elsewhere

What works for Dr. Nancy in hiring A-players today

Steps Dr. Nancy takes to preserve the culture at Trimboli Chiropractic

How Dr. Nancy has created a mutually-supportive environment in which she can get out of the way and let her A-players operate in their sweet spots

What Dr. Nancy would say to her younger self about her journey to build her business and grow her team

Links and Resources:

Connect with Dr. Nancy: www.trimbolichiro.net and www.drnancytrimboli.com

Visit her YouTube Channel for over 150 videos (2-5 min.) designed to help you help yourself at home simply and inexpensively.

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

203: Using Icebreakers and Team Development to Create Your Job Culture

Thu, 28 Jul 2022 07:00:00 -0400

Business owners are busy! One area that often gets overlooked and pushed aside is team development. We have found some simple ways to work on team development with our Tap the Potential team, and we are pulling back the curtain to give you an inside look at what’s working for us. We hope this episode is helpful for you and your business!

Dr. Sabrina is joined today by Melissa Swire, the Lead Strategist at Tap the Potential. She joined the team in 2019 and carries forward her passion for helping entrepreneurs.Together, Melissa and Dr. Sabrina discuss how to build a better place to work by keeping your team members inspired and encouraged. In this way, your team members will do more for your business and alleviate some of the pressure that small business owners feel.

Join us for the conversation around team development and learn how this singular concept can be the key to overcoming your hiring challenges and creating a great culture.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Why it makes a difference to build a “family” culture where people feel that they work with friends

A closer look at Tap the Potential’s team huddles and icebreakers to create a safe, supportive space for all team members

Why it’s important to be sensitive to the psychology of A-players, especially the tendency to say YES and overachieve

How team huddles give a level of accountability with open and honest communication

Melissa highlights some of her favorite icebreaker questions

How a “user manual” for each team member gives a lot of information about their preferences, struggles, communication styles, etc.

Why business owners need to have mutually-invested relationships on their team that support team members in their dreams (Our new Dream Manager Program can help!)

How building a great team frees up the business owner to take care of other things (Our How to Hire the Best course covers it all!)

Links and Resources:

Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. It’s coming soon on July 29!

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

202: Rethink Your Hiring Process

Thu, 21 Jul 2022 07:00:00 -0400

Who is your ideal team member? What are their characteristics? How can working for you be exactly what they are looking for in achieving their hopes and dreams? What are you doing to attract them? You can’t just sit back and wait for them to find you, but you need an intentional, deliberate, and well-crafted system. Want to know more? Let’s talk about finding and attracting those ideal team members.

Join me to find out how to streamline the time-consuming hiring process so that your valuable time is spent with those candidates who will be the right fit for your business culture!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Why you need to rethink your hiring process to find the A-players you want on your team

How to follow the five simple steps in the Tap the Potential Solution

Why the A-player attraction system is THE most important strategic step in building your business (I can teach you how to make this happen! Learn more about my upcoming How to Hire the Best course.)

Follow this exercise to identify your ideal team member, the role they can play in serving your clients and supporting your profitability, the personality strengths needed to carry out this role exceptionally well, and the skills that are must-haves

Why the skill set for a role is NOT the #1 hiring criteria; skills come AFTER the fit with your core values and their personality strengths

Why you must evaluate each potential team member regarding how they demonstrate your immutable laws; this determines everything about how they will fit into your culture!

How the things that make us proud and the things that “tick us off” reveal our core values

In the time-consuming hiring process, I can show you how to filter out the wrong candidates and spend your time hiring A-players who are the right fit; sign up for the How to Hire the Best course today!

Links and Resources:

Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. It’s coming soon on July 29!

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

201: Are You Making These Costly Mistakes When Onboarding New Team Members?

Thu, 14 Jul 2022 07:00:00 -0400

Almost 9 out of 10 entrepreneurs are experiencing symptoms of burnout. They think their business cannot run effectively without them and have no system for attracting A-players. Our Better Business Better Life Assessment found these results by surveying 225 entrepreneurs. It all comes down to hiring, onboarding, and team development, and each of these plays a huge role in your profitability. Let’s dive into this topic together!

Retaining A-players is an overlooked area in the business world today, and attracting and hiring them is just the beginning. Your onboarding process is a critical determinant of whether they stay or go, and haphazard training won’t cut it. You want your new team members to feel supported, confident, and set up for success; the best way to do that is to create engagement and build enthusiasm for their new role. Join me in this episode as I break down what it takes to create a great onboarding experience!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The facts: Only about 7 out of 10 entrepreneurs say they have a system for onboarding new team members.
Why you should treat the onboarding process for new team members with as much care and priority as attracting new customers/clients
How onboarding A-players to your team DIRECTLY affects your profitability
Why the 12-18 onboarding process should focus on relationship-building within the team, and transition into ongoing team development
Why team members will STAY: It all comes down to relationships!
Why YOUR relationship with the new team member comes first: “Be INTEREST-ED, not INTEREST-ING.” (The People Map Assessment is a simple tool that can help you learn someone’s strengths, communication style, goals, and more!)
The value in setting up opportunities for your existing team to get to know the new team member
Why you should want to be a part of that team member’s career journey, helping them to fulfill their overall life and career goals
Why you should ask about their goals, dreams, and strengths–and align their role accordingly
Why you should ask their opinion on what makes a great boss and how they like to be appreciated because this gives more insight into who they are
The value in pre-establishing clear, well-defined goals for the new team member’s role, including how they can be an A-player by the end of Year One, Month One, Week One, etc.
Why it’s helpful to ask existing team members about their highs and lows during their first weeks on the job to gauge what’s working best and what is not
How a simple conversation at the end of Day One can create a great experience and help your new team member feel celebrated, successful, and appreciated
Why it is important to establish clear guidelines about who the new team member is with, and later, where they can go to ask questions (Who do they go to? What if that person isn’t available? How often will they meet with you?)
How an end-of-day huddle can be very helpful for a new team member during the first few weeks; you can later transition to weekly one-on-one check-in meetings

Links and Resources:

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

200: Great Place to Work Spotlight with Sarah Martin

Thu, 07 Jul 2022 07:00:00 -0400

Wow! Here we are, celebrating Episode 200 with today’s Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner who has experienced unique hiring challenges, Sarah has taken small steps forward to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusually creative ways. I hope Sarah’s story inspires you to see what’s possible in YOUR business!

Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company located in the rural, mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over ten years ago intending to provide peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company.

Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works. From company BBQs to family events, such as their annual bus trip to Denver to watch a Colorado Rockies game and participation in the local annual kickball tournament to raise funds for charity, they get excited about their involvement in their community and show appreciation for their team’s hard work. When not working with their team, you can often find Sarah, Phill, and their young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.

Join us and be inspired by Sarah’s commitment to putting her people first by prioritizing family and flexibility at Cabin Works!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

How Sarah faced unique hiring challenges because of housing situations for her employees that led her into a new role in wholly supporting her team
Specific steps Sarah has taken over the last two years regarding core values and advancement to improve her hiring system to attract, train, and retain her team members
How Sarah pinpointed and developed her core values (immutable laws) around honesty, open communication, family, and flexibility
Why Sarah implemented guidelines for her employees to bring their children to work with them–with specific boundaries in place
How the COVID pandemic highlighted the need to be open to change and modify the rules—and the WHY of how things are done
What Sarah’s A-players say about the Cabin Works culture around family and flexibility–even in classifying 30-hour/week employees as full-time and giving bonuses
How Sarah measures benefits and bonuses that are most important to her team members
How Sarah has addressed the question of “What’s possible?” and what she would say to her former self from two years ago

Links and Resources:

Find out more about Sarah and Cabin Works: Website and Facebook
Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players.
Check out our new Dream Manager Program that provides personal and leadership development for your team members!
We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.
Download our Workbook and take our Better Business Better Life Assessment.
Learn more about the next How to Hire the Best course.
New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart !
Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

199: What A-Players Really Want From You

Thu, 30 Jun 2022 07:00:00 -0400

Today’s episode continues our focus on hiring. This has become a monumental challenge right now for business owners who are feeling the pain in many ways. Small business owners everywhere are losing team members to other jobs that promise higher wages. The truth is that even without paying significantly higher wages, there are creative ways to attract and retain A-players to your team. Let’s take a closer look!

Don’t forget to join us next week as we celebrate Episode 200! We will feature a very special return guest to the podcast who expounds further on hiring as she teaches us how consistent, small steps can lead to BIG changes in your business. Don’t miss it!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The value in intangible perks, those things that your team members value beyond money, like opportunities for advancement through training, business education, and hands-on experience
How even entry-level roles can be greatly enhanced through systemized training and checklists
The key question to ask when bringing any team member into a new role: “What does success look like in this role at the end of Year #1?” (This indicates the direction in which your training for them should go.)
Why building confidence in a new team member is the key to enabling them to think on their own, problem-solve, and work independently
Why it is essential to improve your “flow” and decrease chaos in your work culture (This element is crucial to retaining A-players!)
Never be afraid to ask your team members for suggestions on improvement; this makes A-players feel that their opinions matter and are valued.
Why understanding how A-players think and respond will help your recruiting efforts align to attract them (Our upcoming FREE Livenar can help!)
Why opportunities for training and development in technical skills, leadership, and personal growth WILL attract and retain A-players
Why it’s important to lay out clear opportunities for advancement and specific time frames to “move up” (Our Dream Manager Program and Leadership Boot Camp can help!)

Links and Resources:

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

198: A-Player Problems: How to Attract Them, Train Them, and Keep Them

Thu, 23 Jun 2022 07:00:00 -0400

Many Profit Designers like you are struggling to hire, grow, and retain their best team members. You are not alone! Business owners are in a desperate state to hire the quality help that they need. The COVID pandemic has plunged us into a never-ending cycle of business owners having to step in and do more because of the depleted team—and increased customer dissatisfaction due to the level of service they are receiving. Can you resonate? Let me help! Solving this problem for small business owners has been my primary focus for many years. Let’s talk about solutions to help your business and your life!

You CAN hire A-players and build a quality team for your business. Don’t be like I once was: buying into the limiting mindset and making excuses for why I couldn’t hire A-players. I’ve done the research and discovered the characteristics of A-players that align with a business owner’s core values. Join me now for more!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Hear my story of how hiring A-players became my focus!
Characteristics of A-players: what they see, what they want, and the common thread that draws them to the team
How I wrote the How to Hire the Best series, three books on the same topic to focus on what’s working–a clear guide to finding success as a small business owner
The facts: 9 out of 10 entrepreneurs have NO system in place to attract A-players!
Why there are huge gaps in the areas of on-boarding and team development
Why there are subtle ways that having “warm bodies” on our team instead of A-players is costing business owners in BIG ways
Why getting warm bodies off your team and replacing them with A-players mean fewer team members and lower payroll costs
Exciting new episodes about hiring solutions are coming up as we celebrate our 200th episode!
How are your limiting beliefs preventing you from hiring the BEST? Join us for the upcoming Livenar and our next How to Hire the Best course

Links and Resources:

Make your business more attractive to A-players by doing things differently! Join us for an upcoming Livenar to learn what small business owners need to know RIGHT NOW to hire the best!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. Do BIG work on developing your culture by taking small steps over five weeks–and have a chance to be featured in our “Great Places to Work” spotlight!

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

197: Creating the Life You Want as a Family Business Owner with Andrew Tvardzik

Thu, 16 Jun 2022 07:00:00 -0400

Andrew Tvardzik of Cedar Ridge Log Homes has just graduated from Tap the Potential’s Better Business Better Life program, and we are celebrating with him! We are excited about what Andrew has accomplished since his new journey began in 2018.

Running a family company presents many unique challenges and requires deeper-level work to promote growth and development. Besides increasing overall profitability and being able to take four-week vacations, Andrew has seen revenue growth of 5x! Andrew’s story is an opportunity for much learning for other business owners.

Join us to hear Andrew’s story of niching down, implementing and improving systems, and building a team of A-players who love what they do!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What Andrew’s business was like back in 2018, when he and his dad were trying to find their place in the construction world
Andrew’s moment of clarity–when everything began to change for the better
How Andrew stepped into a new location, new niche, and new business after coming through a very dark place
What it meant for Andrew to shift his thinking, build his team, and figure out exactly who they are at Cedar Ridge Log Homes
Unique challenges in running a family business and figuring out who needs to “sit in each seat”
How it makes a big difference to have A-players operating in their sweet spots
How Andrew learned to empower his team and let go of the “I have to do it myself” mentality through implementing systems
Why mistakes are learning opportunities to improve the system–and not personal attacks on anyone
What Andrew has learned about sales and products that Cedar Ridge delivers outside his personal skill set
How Andrew and his company were able to stay afloat during the COVID pandemic, a blessing in disguise
How Andrew is using the Better Business Better Life principles and Tap the Potential resources to create a healthier and happier life for himself and his family
How being highly coachable and creating a supportive community makes the difference in creating a business that gives your life back to you as a business owner
Andrew’s insights about who is a good fit for the Better Business Better Life program

Links and Resources:

Find out more about Andrew and his company: www.cedarridgeloghomes.com

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart !

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

196: Invest in Yourself for Entrepreneurial Success

Thu, 09 Jun 2022 07:00:00 -0400

I have often wondered what distinguishes successful entrepreneurs from those who continue to flounder in survival mode. This distinction is essential to understanding the secrets to success, and we can even call it the “secret sauce” to entrepreneurial success.

Join me today as I share my reflections over my 16 years of building my business and coaching other entrepreneurs.

Don’t make the same mistakes I made! Listen to–and learn from–the advice of others who have forged ahead on the entrepreneurial path. Don’t ever be hesitant to invest in yourself. Let’s dive into this subject together!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

My true confessions about early advice that I didn’t take to
“Mindset is everything.”
"Take time to journal about what you really want.”
"There is great value in investing in yourself.”
A key factor that distinguishes an entrepreneur who thrives from one who stays in survival mode—investing monetarily in themselves
Where can you invest the time, energy, and money to get the learning and insight that you need as an entrepreneur?
Ideas for investing in yourself as an entrepreneur: READ, listen to podcasts and integrate the learning, take online courses (be selective), and take advantage of opportunities for support and coaching
Ask yourself, “How can I invest in myself to take my business to the next level, and what return can I experience in my business and personal life?”

195: Visioning Your Future Success in Business and Life with Sir Steven Wilkinson

Thu, 02 Jun 2022 07:00:00 -0400

The biggest difference between business owners who thrive and those who continually struggle is a clear and compelling vision. My guest today is sharing how to develop a specific vision for your business and your life, and how to get ALL your team members on board. Join us to learn more!

Sir Steven Wilkinson found himself pivoting through the COVID pandemic to gain clarity and increase his writing and consulting work. As a business finance and investment expert, he takes on the role of a critical thinking partner with business owners and works with leaders of human-scale businesses who are having growth challenges. He is the creator of Good & Prosper, a platform through which he teaches finance to entrepreneurs and business leaders. Sir Steven is also a founding member of the Small Giants Community, a US-based organization of business leaders who focus on connections, culture, and caring. Though the impact of his work reaches all over the world, Englishman Sir Steven resides in Ireland with his wife, four children, three dogs, and a horse. He loves long-distance trail walking, cross country skiing, sailing, listening to podcasts, and writing enthusiastically with a cup of green tea close at hand.

If you are ready to act with intention and let go of vague and hazy visions of your future success in business and life, join us now for this inspiration-packed conversation with Sir Steven!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What it means to have a “human-scale business”
The difference in growing a business based on a people model vs. a profit model
The importance of aligning decisions with the clear and compelling vision to support the people in your business
How to break out of the “Groundhog Day” trap with big intention
How the two states of mind of the entrepreneur are like “the fantasy of someone in prison who is dreaming of life in a different state”
How Sir Steven was influenced most by two people, one of which was his grandmother, who said, “If you don’t know where you’re going, you’ll end up somewhere else.”
Why the power of an intention is in its specificity
Steps in Sir Steven’s visioning exercise:
Determine the point in time at which you are visioning. (He explains how to grade your business on foundational criteria.)
Be specific about what you are DOING at that future time with a specific scenario.
How we limit our vision with operational questions (asking “how?”)
What makes a vision great is the energy flow and balance between “strategically sound” and “maximally inspiring” to take you from the present to the future.
How business leaders who vision properly send out a frequency that resonates with and attracts others
How the vision tells us what we are NOT going to do so we can dismiss distractions
How to give everyone on your team input into the draft of the vision so it becomes their own
How to celebrate the final version of the vision in tangible ways that bring on change management

Links and Resources:

Connect with Sir Steven via email, steven@goodandprosper.com or LinkedIn

Download our Workbook and take our Better Business Better Life Assessment.

Connect with Dr. Sabrina

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart !

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

194: Know Your Endgame

Thu, 26 May 2022 07:00:00 -0400

Every business journey brings bumps and bruises along the way, but keeping your end goals in mind brings clarity in the face of distractions. In today’s episode, a fellow Profit First professional shares her lifelong entrepreneurial journey–and she’s not finished yet! Even though her focus is on the boutique business space, her tips, insights, and lessons learned apply across all types of businesses.

Ciara Stockeland began owning and operating businesses in her early teens. As a serial entrepreneur, her business mindset and tenacity led her to open her first store, Mama Mia, a high-end maternity store in Fargo, ND, in 2006. Shortly after, she opened Mode, a designer outlet store next to Mama Mia. In 2008, Ciara chose to merge her two stores into Mode and develop the concept into a franchise. Her vast experience in both retail and wholesale industries led her to launch the first to-market wholesale subscription box for boutique owners, which she built and sold within 18 months. Most recently, Ciara has launched The Boutique Workshop, a coaching program for retailers. Ciara has been recognized as a Small Business Champion through Score, and most recently was awarded the Outstanding Franchise Small Business Award. She is active with Score, an organization that is the largest network of expert business mentors across the nation. Additionally, Ciara has been an active member of the International Franchise Association and an advocate for small businesses with her seat on the US Chamber of Commerce Small Business Council. On the personal side, Ciara has completed an Ironman triathlon and is currently training for another. She lives in Franklin, TN, with her husband, two children, and Bentley, the family dog.

Join us to hear the highs and lows in Ciara’s entrepreneurial journey, along with tips on pinpointing your passion and capitalizing on opportunities with your endgame in mind!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Where Ciara’s inspiration for entrepreneurship came from as a young girl, and how she started her first business, an acting company for students, at age 13
How Ciara discovered her passion for being a “disruptor” for retail business and selling products
How Ciara capitalized on opportunities and her problem-solving skills to open her first and second retail stores and later merge the two
The steps Ciara took to franchise her business and begin her subscription box service
Lessons learned from growing to 13 franchises before selling the brand and moving on to her next steps
What it takes to build a business with the clear intention of selling it later
How Ciara built her coaching program as an outgrowth of questions she received and problems she could solve for other business owners
How Ciara’s coaching program, The Boutique Workshop, works with a membership level and a mastermind group, which offers peer support, benchmarking, and one-on-one coaching
Lessons learned about simplifying a business with inventory management challenges
The value in knowing your numbers—even if they are ugly!
How Ciara has seen Profit First principles smooth out the “entrepreneurial roller coaster”
Why Ciara came to Profit First and how this system has impacted her business
Highlights of Ciara’s advocacy work with the US Chamber of Commerce Small Business Council

Links and Resources:

Connect with Ciara: www.theboutiqueworkshop.com

Visit the website to take the free class, Profit First for Retail, where Ciara takes a simple look at bite-sized pieces of what retailers need to know.

Visit the website to find The Boutique Workshop podcast. New episodes are released weekly!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

193: How to Make Your Time Worth $10,000 an Hour Part 3

Thu, 19 May 2022 07:00:00 -0400

Welcome back for part three of this four-part series! In the last two episodes, I shared how to avoid the most common and costly missteps when working on your business. I also talked about how to multiply your profit by 100-900% in less than 12 months while freeing up more of your time. The greatest value in focusing on $10,000 an hour activities is the impact on your quality of life as a business owner.

At Tap the Potential, we support our clients in designing business plans that align with their life’s vision, which is very different from most coaching plans that focus solely on increased revenue. When what you are working on aligns with the vision you have for your life, you KNOW that you are working on $10,000 an hour activities.

Today’s focus is on getting your team to have the same mindset about $10,000 an hour activities. A clear, compelling, vivid vision is a big part of that mindset, and your team members have to understand your vision. Refer to my book, The 4 Week Vacation, for guided help developing your vision. Join me now to learn more!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

How to help your team clearly understand your vision and the sweet spot of your business:
Identify the most important result that you need from each role to make money and save money, and share that with each team member.
Review in weekly one-on-one meetings with team members the one result that is their highest-value contribution.
How to align team members’ strengths with the one result they need to deliver:
Have one-on-one weekly check-in meetings with each team member.
Give them permission to speak up about tasks that need to come off their plate.
Why teaching all team members to look out for “drag” on themselves and each other will help them find workable solutions to delegate tasks and support each other
How to use the Chart of $10,000 an Hour Activities by sharing it with team members; identifying the highest-value contribution for their role; and listening to their ideas about delegating, automating, and taking tasks off people’s plates that don’t align with their strengths
An example from our Leadership Boot Camp of an A-player who understood the sweet spot and helped improve the profitability of his business

Links and Resources:

Download our Workbook and take our Better Business, Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

192: How to Make Your Time Worth $10,000 an Hour (Revised and Expanded) Part 2 of 3

Thu, 12 May 2022 07:00:00 -0400

In Part 1 of this three-part series, I shared the $10,000 an hour mindset and the downloadable chart of $10,000 an Hour Activities. Visit www.tapthepotential.com/10k to get your copy of the chart and the workbook accompanying this series. These resources will be helpful to you over and over again as you move forward with a $10,000 an hour mindset.

Today’s episode features a mind-blowing golden nugget with significant ramifications for your business. I wish I had known the secret to free up my time and have more money in my bank account many years ago! This concept sums up our philosophy at Tap the Potential of helping you design a sustainably profitable business with more free time.

Join me now for Part 2, refer to your copy of the chart, and learn the simple business model that can be a big game-changer for you!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Learn the difference between $10 an hour activities and $10,000 an hour activities!
Why many business owners need to let go and delegate bookkeeping activities to a qualified professional
How to apply the 80/20 principle in regards to making your time worth $10,000 an hour by finding your “sweet spot” at the intersection of your top clients, your unique offerings, and your systemization
Understand the basics of identifying your top clients in terms of the revenue they bring in, the ease of doing business with them, and their alignment with your immutable laws.
How the 80/20 principle can give you the choice to let go of your most challenging clients and customers without decreasing your profitability–and focus on your top 20%, who bring in 80% of your revenue!
How to get clear about the overall desired outcome, which is growing profitability and increasing YOUR free time
How to focus on hiring A-players to create your lean and mighty team
How to navigate the “messy middle” of letting go of difficult customers and team members who aren’t the best fit with the sweet spot of the business
Why the “gremlins” show up when you are on the cusp of change and major breakthroughs
How to add more value for your top clients and customers by freeing up your mental space and focusing on $10,000 an hour activities

Links and Resources:

Download our Workbook and take our Better Business, Better Life Assessment.
Learn more about the next How to Hire the Best course.
New! Now Available!! The 4 Week Vacation book with bonuses!
Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

191: How to Make Your Time Worth $10,000 an Hour, Part 1

Thu, 05 May 2022 07:00:00 -0400

This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as useful for team members as for business owners, helping everyone get clarity about the most valuable use of their time.

Today’s show is the first of a three-part series in which you will hear how to avoid the most common and costly missteps when working on your business, the secret to multiplying your profit by 100-900% in less than 12 months (freeing up your time in the process), and two powerful questions to get you laser-focused on your $10,000 an hour activities.

Join me to shift your mindset about how you show up in your business and how you spend your time. Visit www.tapthepotential.com/10k to download your Chart of $10,000 an Hour Activities to support this podcast series.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Learn how to do a mental exercise to gain clarity about where your team shines brightest:
Recognize the places where you have already implemented $10,000 an hour thinking and action.
Realize how $10,000 an hour activities free you to enjoy a higher quality of life. (Our Better Business, Better Life Assessment can help!)
Systems in your business are EVERYTHING when it comes to improving your quality of life:
Identify those systems that improve the quality of your clients and customers and deter poor quality clients and customers.
Identify those systems that ensure every team member exhibits high enthusiasm for their role. (My book, How to Hire the Best, can help, along with the accompanying How to Hire the Best Toolkit.)
View each system as an opportunity to take small steps forward in making significant changes to improve your quality of life.
Is your relationship with your business dysfunctional? “Your business isn’t your baby anymore; it’s time for your business to grow up!”
Delegate tasks and give your team members new opportunities to grow and learn.
Every time YOU do a lower-value task, there is an opportunity cost—because you COULD be doing a $10,000 an hour activity instead.
“Confessions of high-level entrepreneurs” (or lies we tell ourselves that keep us stuck):
“I’ll just do this one small thing and then move on to the next big thing.”
“It takes too much time to delegate; I can do it faster myself.”
What it means to “work on your business” with $10,000 an hour activities with systems to serve your top clients and add value that shows up over time (The Profit First system and The 4 Week Vacation book can help!)
Two questions to ask to sharpen your laser focus on $10,000 an hour activities:
“What is the one thing I can do today that will add the greatest value to my business?”
“What is the one thing I can do right now so that everything else will be easier or unnecessary?” (From Gary Keler’s book, The One Thing)

Links and Resources:

Download our Workbook and take our Better Business, Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

190: Are Your A-Players Burning Out?

Thu, 28 Apr 2022 07:00:00 -0400

Let’s talk about you. How are you doing with managing your stress? Right now, world events bring a lot of anxiety and stress, and we are still recovering from the COVID pandemic and its impact on our businesses. In addition, I from hear from many of you that hiring continues to be a challenge and that you are doing everything you can with a “lean and mighty” team. It is important to do a check-in with yourself and your team, especially regarding burnout.

Join me for a closer look at burnout, energy gainers and drainers, and why knowing your team members’ strengths might be the answer to preventing burnout in A-players.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Check-in questions to ask yourself, the chief A-player in your business:
Does your mood fluctuate based on how the business is doing?
In the last three days, have you neglected any basic needs, such as sleep, healthy eating, or social interaction—because of work?
Are you finding it hard to switch off and NOT think about the business?
Do you feel that no one understands you and the stressors you’re experiencing?
Why you need to take our FREE Better Business, Better Life Assessment if you’ve never taken it, or feel free to take it again if it’s been more than a few months
What we have found in the correlation between a higher number of systems and a lower risk for burnout
How to identify your energy “gainers” and “drainers”---and what you can do about them!
Why burnout is the downside to having a team of A-players (and how to spot the symptoms!)
How to help your A-players fight against burnout by teaching them to delegate lower-value tasks to others and making sure they know how to say NO
Tips for supporting your A-players and preventing burnout:
Educate them about what burnout is, and give them permission to talk about it.
Help them shift responsibilities off their plate and maintain good boundaries about work time.
Talk to them about energy gainers and drainers, and encourage them to focus daily on energy gainers. Find out what they don’t enjoy doing that someone else might like to do.
How having your team members work from their strengths helps prevent burnout AND increase productivity (There are tools to help!)

Links and Resources:

Learn more about the next How to Hire the Best course. It starts on April 7!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

189: The Secret to Retaining A-Players

Thu, 21 Apr 2022 07:00:00 -0400

As a business owner, you know that A-players love to learn, grow, and be challenged. Don’t expect to have A-players if you keep them in a stagnant role where they are not challenged! Join me in this episode where we dive deeper into retaining A-players by creating challenges and opportunities for their advancement.

Show Highlights:

Can you relate to Bill? He is a business owner facing the problem of a revolving door for entry-level employees–because he doesn’t have a plan for advancement for A-players.

“What we focus on grows.” Shift your intention and attention to developing and retaining your best team members, and start with weekly one-to-one meetings.

How to identify opportunities for team members to use their strengths in their work

What can you take off YOUR plate that can become an opportunity for advancement for your best team members?

Why retention matters (Situations like “The Great Resignation” will affect you less if you have the reputation as one who develops A-players.)

What makes a great boss? The key is to have people-management skills honed by:
- Planning one-to-one meetings where you can LISTEN.
- Clearly defining each team member’s role.
- Identifying crucial skills and strengths needed in each role.

How to identify in existing team members what drains them and what excites them about their role (Pinpoint their strengths, and don’t burn them out!)

How team goals help create a culture of support, safety, and connection for your team members

The value in mutually-invested relationships–when you share your business goals and vision with team members to show them how they will benefit from achieving them (They will see that they are working for something bigger than a paycheck.)

How the business owner’s dream should stretch everyone on the team to embrace and achieve that vision

The final piece in retaining A-players: How you, as the business owner, show up (Be non-judgmental and have a learner-curiosity mindset.)

Links and Resources:

Learn more about the next How to Hire the Best course, book, and Quick Start Toolkit.

New! Now Available!! The 4 Week Vacation book with bonuses! When you purchase the book, you have access to The 4 Week Vacation Better Business, Better Life Jumpstart AND the exclusive VIP training to identify the true profit potential in your business!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

188: Branding, the Soul of Your Business with Mallika Malhotra

Thu, 14 Apr 2022 07:00:00 -0400

Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game.

Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure.

Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What is a brand, and why do we need one?

How to ask the questions and do the discovery work to build your foundation and attract the right team members

Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.”

How niche-ing positions you as an expert and specialist–and gives you your life back

Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!)

How Mallike helps people discover their “Brand Brilliance”

The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast

What will change in your business when you have a powerful niche and a breakthrough brand

How Mallika’s Brand Visibility Booster gives you a framework to follow to empower yourself through branding

Mallika’s advice to her past self and all entrepreneurs: “Don’t do this alone. Invest in a network of like-minded people, a community, and a mentor.”

Connect with Mallika: www.mikifoto.com. Get Mallika’s Brand Visibility Booster!

Instagram

Facebook

Links and Resources:

Learn more about the next How to Hire the Best course. It starts on April 7!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

187: Narrowing Your Focus to Build a Better Team with Erich Kolb

Thu, 07 Apr 2022 07:00:00 -0400

Today’s episode highlights another “Great Place to Work.” My guest learned the ugly truth of entrepreneurship the hard way, so he made a big pivot and changed everything to align his business with the dream life he wanted. He is an alumnus of our How to Hire the Best course, which showed him what he was doing wrong and could do better. Now, he is moving in the right direction with his team of A-players to make his business even more profitable.

Erich Kolb owns Seagreen Lawn Care and Irrigation in Myrtle Beach, South Carolina. He and a business partner started their first company in the Raleigh, North Carolina, area in 1995 with $40 in their business bank account! The company grew to $700k in revenue within a few years, but Erich wasn’t happy with its direction. A few years later, Erich realized his entrepreneurial dream was a nightmare; he was wearing too many hats and working too many hours to achieve his dream of living on the coast. In 2016, Erich sold his business, made the move, and started pumpkin planning his new business before he even learned what that meant. Through our course, books, and EVERY episode of the Profit by Design podcast, Erich has learned what it takes to be committed to having a business that supports his life.

Join us to hear Erich’s story and learn why narrowing his niche has been a big key to his business success!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Erich’s story: his background, business management degree, and how he started his landscaping business with $40 in the bank
Why a business degree does NOT match up with real-world entrepreneurship
The turning point that forced Erich and his business partner to step back and look at the numbers and the truth
How Erich realized he was not moving toward his life and business goals—and needed to change his direction
Erich’s steps in selling his business, relocating to Myrtle Beach, and starting a new business in a new and specific niche
How Erich found success by tuning into higher-profit areas within his industry so he could offer higher wages and build a better team (Pumpkin planning at work!)
Why a narrow focus allows you to stand out in your field, build an expert team, and free up your time
How Erich’s hiring mistakes drove him to the How to Hire the Best course (Fact: 9 out of 10 small businesses have no system for attracting A-players!)
The “Aha moments” for Erich when he took the course regarding immutable laws, job descriptions, and hiring systems (Fact: Following traditional hiring practices will fail 75% of the time!)
What Erich is doing to make a great place to work by communicating his values, providing training and incentives, and supporting and respecting team members
Erich’s questions about communication in moving forward in building his team
What Erich is doing differently in hiring, based on what he has learned and experienced
How Erich is incorporating virtual team members and helping them feel included and informed
What Erich says about his experience with our How to Hire the Best course

Connect with Erich: www.seagreengrass.com

Facebook

Links and Resources:

Learn more about the next How to Hire the Best course. It starts on April 7!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

186: Be Different with Full Circle Marketing with Wayne Mullins

Thu, 31 Mar 2022 07:00:00 -0400

We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode!

Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple companies and helping hundreds of entrepreneurs do the same with their companies. Wayne’s marketing agency, Ugly Mug Marketing, has won praise from some of the leading influencers in the business world, such as Neil Patel (founder of QuickSprout), Chris Voss (author of Never Split the Difference), Greg McKeown (author of Essentialism and Effortless). There is nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible.

Marketing doesn’t have to be expensive or complicated! You can simplify your strategies and turn happy customers into evangelists. Learn powerful marketing insights from Wayne in today’s show!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Wayne’s focus right now: team building and creating culture
Transform your marketing mindset by concentrating on how your clients feel about themselves.
The shocking truth about marketing dollars: 95% for attracting new clients vs. 5% for retaining clients
Stop deceiving yourself about your level of service and learn to exceed your customers’ expectations. Eliminate the debris and obstacles!
Want to know how your business really comes across? Follow Wayne’s advice about using litmus tests to find out the truth of how your business treats customers.
Touchstones for entrepreneurs in Wayne’s new book; learn the core foundational pieces around psychology and math!
Using Wayne’s “marketing rocks” strategy vs. throwing a handful of gravel in every direction
Wayne’s marketing campaign strategies: Moving people from strangers to friends to customers to evangelists through trust and love

Connect with Wayne:

Ugly Mug Marketing, Facebook, and Instagram

Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists by Wayne Mullins

Links and Resources:

Learn more about the next How to Hire the Best course. It starts in April!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Wayne Mullins Episode 150 on Tap the Potential

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

185: How to Leverage Your Wins and Successes

Thu, 24 Mar 2022 07:00:00 -0400

At Tap the Potential, we understand that being an entrepreneur is tough! So we always look for opportunities to do the happy dance! Today, I will be sharing what we do at Tap the Potential to support a healthy and resilient mindset. Stay tuned to find out how to stay strong and maintain a positive outlook- even throughout the hard times!

Paying attention to your wins and successes has tremendous value for making your business more profitable. It will also give you more time for the things that matter most. Listen in today to learn how to use whatever is working in your business as a lever to start positive momentum and get more of what IS working going your business!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show highlights:

At Tap the Potential, we keep our energy up by regularly doing the happy dance to help us focus on the good things!
How I stumbled upon the value of focusing on wins and successes.
We have evolved to focus on threats and the things that are wrong in our environment. Unfortunately, what we focus on grows.
It might take a while to get used to focusing on your wins and successes, but it will be worth the effort!
What do you stand to gain from focusing on the wins and successes in your business?
How can you attract more A-players to your business?
Why listening to your employees and treating them with respect is a big deal.
How wins and successes apply to niching down and having a clearly-defined sweet spot. (This is Step 2 of our Tap the Potential Solution.)
Why should you start your next meeting by asking your team about their wins and successes?
Some tips for getting the conversation going around the wins and successes in a team meeting.

Links and Resources:

Learn more about the next How to Hire the Best course. It starts in April!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Book mentioned:

The Gap and the Gain, by Dan Sullivan

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

184: Becoming the Employer of Choice for A-players with Adam McKee

Thu, 17 Mar 2022 07:00:00 -0400

We are shining the Great Places to Work spotlight on Adam McKee and Contemporary Woods. Adam has been through our How to Hire the Best course, and he is being intentional in working to become the employer of choice to attract the A-players he wants. He is proof that simple changes can improve the culture of a business.

Adam McKee has been a craftsman his whole life, learning to build and wire homes from an early age through working with his dad and grandfather. He continued learning craftsmanship through fine woodworking in high school, residential carpentry in his associate’s degree, and construction management in his bachelor’s degree. After finishing his bachelor’s degree, an opportunity came to buy an existing business, Contemporary Woods, which specializes in custom furniture and woodworking. We fast-forward almost ten years later to find that Adam has learned a lot more than craftsmanship along the way, including how to be a better leader, entrepreneur, father, and learning to inspire others to celebrate craftsmanship. Adam has been married to his wife for 12 years, and they make their home in Lincoln, Nebraska, with their two young sons and two dogs.

Join us to hear how “today’s Adam” is a much different business owner than when he started his entrepreneurial journey!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The entrepreneurial journey–how it started for Adam and wasn’t at all what he expected!
How Adam learned that being a critical micro-manager was NOT the best management style
The turning point for Adam in 2019: learning, growing, and making changes to improve the culture
How Adam simplified to three basic steps: sort, sweep and standardize
What Adam looks for in A-players for Contemporary Woods
Be a better leader! The best leaders take ownership of the problems and don’t blame their employees.
Simple changes that have improved the culture at Contemporary Woods, like one-on-one conversations, feedback, and asking the right questions
The value in reading books together as a team–and how Adam makes it work at Contemporary Woods
Team-building lessons from a people-pleaser
Problem-solving vs. finger-pointing—there is a BIG difference!
Adam’s example of dealing with a client over a sticky issue while protecting his team, empowering the client, and showing respect to everyone
Adam’s vision for Contemporary Woods in the celebration of craftsmanship

Connect with Adam:

Contemporary Woods, Instagram, Facebook, and LinkedIn

Email: adam@contemporarywoods.com or call 402-430-7381

Adam's Calendly Link

Adam’s FREE gift: Visit www.contemporarywoods.com to book a ½-hour design session to develop your custom design.

Mentioned by Adam and Dr. Sabrina:

Derek Sivers, First Follower: Leadership Lessons from Dancing Guy

Ted Talk by Derek Sivers - How to Start a Movement

2 Second Lean by Paul Akers

The Ideal Team Player and The Five Dysfunctions of a Team by Patrick M. Lencioni

Start With Why by Simon Sinek

Links and Resources:

Learn more about the next How to Hire the Best course. It starts in April!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

183: Creating a Work Environment for A-players with Rob Minnick

Thu, 10 Mar 2022 08:00:00 -0400

As we highlight another “Great Place to Work,” we are joined by a repeat guest on the podcast. He is using metrics with his team members and implementing the principles he has learned to recruit and retain A-players for his business. Along with the normal business challenges, he is seeing success and big changes since working with us at Tap the Potential over the past year.

Rob Minnick is CEO and president of Minnicks, Inc. and Minnick Training Center. He has 39 years of experience in the heating and air conditioning field, especially in mechanical design and building performance for owners. Rob decided to concentrate on the family business because he loves what he does, it allows him to meet people, and he enjoys a challenge. Rob earned his certifications from the State of Maryland Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, US Green Building Council, and National Comfort Institute.

In addition to his heating and air conditioning work, Rob is active in many associations. He lives with his wife, Dawn, in Burtonsville, Maryland, and they have three children, one granddaughter, and a dog. When not working, Rob likes to spend time with his family, play the drums, travel, and play golf.

Join us to learn how Rob is putting systems and metrics in place to hire A-players and create a work environment where they want to stay!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Highlights of Rob’s wins and successes over the past year
How Rob supports his team in reaching the goal of getting 150 hours of training for 2022
What makes an A-player? (A REAL one–not just someone who presents themselves to be one in the interview process!)
How Rob has faced his biggest challenge with employees that had to be let go, reducing his workforce by about half during 2021
How Rob has had to step into new roles and responsibilities because of his low staff numbers
How Rob is making his business stronger through his interview process and marketing
How Rob’s Pumpkin Planning is helping him differentiate his business and stop competing on price
COVID consequences: The struggle to find technicians and create a payment plan that works
How Rob is using what he has learned through How to Hire the Best and The Game of Work by Charles A. Coonradt
Words of wisdom about Rob’s immutable laws and how he uses them in the interview process
How Rob is implementing what he’s learned to create an environment where A-players want to work

Connect with Rob: Minnicks and Facebook

Books mentioned in this episode:

Built to Last by Jerry I. Porras and Jim Collins

Who: The A Method for Hiring by Geoff Smart and Randy Street

The Game of Work by Charles A. Coonradt

How to Hire the Best by Sabrina Starling, PhD

Links and Resources:

Learn more about the next How to Hire the Best course. It starts in April!

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

182: Why Moore Green is a Great Place to Work

Thu, 03 Mar 2022 08:00:00 -0400

We love working with business owners who are dedicated to creating “Great Places to Work.” They are committed to creating opportunities for their team members and giving back to their communities. Today’s spotlight shines on a living, breathing example of that commitment!

Blake Moore began working in the family lawn fertilizer business when he was 11 years old. While he enjoyed working outside and being with friends and family, he wasn’t sure lawn care was his future. While pursuing an accounting degree in college, he entered the horticulture program and found his passion.

At age 32, with his wife expecting their third child, he left the family business and began his own venture. Since that time, Blake has gone from a “solopreneur” who wore all the hats to a business leader who strives to find opportunities for the team members to grow and develop. Through teaching and coaching team members, Blake has found an unexpected joy in business.

Losing his wife to cancer, Blake became a widower, which helped him realize that work supports life and not the other way around. Blake has since remarried, is happier than ever, and is proud of his combined family of eight children. He has served as a board member of the Utah Pest Control and Lawn Care Association for more than twenty years, actively serves in church callings and loves to travel with his wife.

Join us to learn why Moore Green is a great place to work!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Finding the time to run a business, live life to the fullest, and focus on creating relationships with customers
How growing pains come when you can’t continue to “do it all” and have to build a team
Why you need “A” players who value the customer relationship as much as you do
The importance of sticking to your non-negotiables in hiring standards
Need help in identifying your non-negotiables? Check out the free download, How to Hire the Best.
What Blake has learned from the How to Hire the Best course about creating a great place to work
What employees really want: perks, incentives, bonuses, and experiences–and Comic-Con tickets!
What it takes to get to know your team members and connect on a personal level
What Blake has learned from the Coach Approach course about coaching skills, asking powerful questions, and growing problem-solving skills
Finding time to focus on other tasks that Blake calls “presidential work”
What Blake looks for in “A players” for Moore Green: good relationships and interactions, a heart of service, integrity, and quality
How Blake is developing good leaders by sending “A players” to Leadership Bootcamp, which is very unusual in the lawn care industry
Why past thinking can hold you back, but trained leaders can bring innovative thinking to your team
Blake’s words of wisdom and encouragement to those who may be where he was a few years ago
How Blake finds support, encouragement, and brotherhood through a network of business owners

Connect with Blake:

Moore Green

Facebook and LinkedIn

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

181: This is Real Life Business

Thu, 24 Feb 2022 08:00:00 -0400

I’m talking to a friend and colleague today about her book and how Profit First principles can apply to any business. Struggling business owners breathe an audible sigh of relief when their profit margins are increased, and they can operate from an abundance mindset. Join us for today’s episode to learn more.

Christeen Era is the co-founder of Green Profit Academy and an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Certified Fix This Next Advisor, and Quickbooks ProAdvisor.

Join us as we take a closer look at how Profit First is helping Christeen’s clients!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Christeen gives an overview of her journey with Profit First that began in 2015
How Profit First helps solve specific problems in Christeen’s business
Early “sighs of relief” that Christeen hears from her clients who implement the Profit First system
Lawn care and landscape businesses, the huge potential, the disconnect, and what’s holding them back
The huge difference and mindset shifts that happen when operating expense accounts are over-funded
The trauma that some business owners have–and why it leads to a “This is too good to be true” belief
How Christeen’s scalable growth business model is a roadmap to grow your business while maximizing profits
Common mistakes business owners make in “DIY versions” of Profit First
The initial pieces that Christeen puts into place to help with course correction for business owners
How you can get Christeen’s Free Toolbox for any contracting and service industry

Connect with Christeen:

Profit First for Lawn Care and Landscape Businesses

Facebook

Green Profit Academy

Facebook and LinkedIn

Core Growth Strategies

Facebook, LinkedIn, and YouTube

Find Christeen’s book on Amazon

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

180: Rethinking Your Cash Flow System

Thu, 17 Feb 2022 08:00:00 -0400

Financial security and time/money freedom: these are the things that every business owner wants to achieve. As with most financial concepts, there is so much that we don’t know, and we have to be willing to learn new things and think outside the box. Join us for today’s conversation that will challenge your thinking and break down the simplest elements of your cash flow system.

Rachel Marshall is the co-founder, Chief Financial Educator, and Content Strategist of The Money Advantage. She is known for making money simple, fun, and doable. She is currently writing a book about her near-death experience and how it became the springboard for her family’s multi-generational legacy of more than money.

The Money Advantage is a team of financial freedom architects for wealth creators. Using their three-step roadmap, you can maximize your money by keeping more of what you make, protecting it, and turning it into cash-flowing assets. Their family office model brings you the concierge service usually reserved for the ultra-wealthy: a team of licensed professionals to coordinate every part of your financial life. This includes strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (privatized banking), and alternative investments.

Join us to learn how you can do THE BEST with your money and optimize your financial life!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Rachel’s near-death experience that became her deeper WHY

What financial legacy for our children REALLY means

The initial steps in Rachel’s financial transformation

How privatized banking works as a strategy for accessible, growing, and safe cash

How a whole life insurance policy can be an infinite banking solution

How Rachel’s holistic approach of product + strategy can be maximized for the best results

Investment options for the best ROI within your system of assets (“Having more options means having more freedom.”)

How privatized banking can impact our lives in positive ways to build time and money freedom

The three-fold Wealth Creator’s Cash Flow System: foundation, protection, and increase

How business owners can use Rachel’s system to maximize the efficiency of cash flow and multi-generational legacy

How Rachel’s podcast, The Money Advantage, covers ways that business owners can control their cash, understand relevant legislation, enjoy their money more, and more!

Rachel’s book, 7 Generations, is coming out soon with help for designing a multi-generational legacy of more than money, along with stewardship principles

Connect with Rachel:

Get the FREE Quick & Easy Privatized Banking Guide for Investors at

The Money Advantage

Privatized Banking Secrets

Find Rachel and The Money Advantage on Facebook, YouTube, and LinkedIn.

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

179: Small Business Success with Systems with Josh Fonger

Thu, 10 Feb 2022 08:00:00 -0400

Are you a stressed-out entrepreneur who feels overworked and underpaid? Putting systems into place is the key to the life you want. Today’s guest shares how implementing systems can make profit and freedom a new reality for entrepreneurs and small business owners.

Josh Fonger is a Business Performance Architect with the unique ability to develop and implement systematic solutions to complex business problems. Josh has personally consulted and coached over 600 business owners from over 100 industries, ranging from small business startups to $500M enterprises. Because of Josh’s phenomenal success, he has quickly become one of the most in-demand small business consultants in North America. He connected with Sam Carpenter in 2011 after reading Sam’s book, Work the System. Sam and Josh soon recognized their shared vision of helping business owners get unstuck using systematic solutions. They partnered to co-manage the consulting firm, Work the System, which has now attracted over 100,000 business owners from over 50 countries. When he’s not coaching or consulting, Josh enjoys setting up “personal systems” to maximize his time with his wife and four children.

Join us to learn how the “Systems Mindset” can help you make more and work less!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The huge payoffs in quality of life for business owners through more systems
The trifecta of impact for Josh’s clients: less stress, fewer work hours, and more income
The psychology of stress is when we feel like things are happening TO us that are out of our control
The facts from a Tap the Potential survey of entrepreneurs and business owners: 85% feel that their business couldn’t run efficiently without them (How systems can make the difference!)
How Josh works with business owners in a state of overwhelm to identify a strategic objective
Why your systems should be built for average people and not just A+ people
What Josh means by a “yo-yo” business that has no bright future and is too dependent on the owner
How Josh works with clients to address the biggest gaps in systems regarding hiring, on-boarding, and retention
Why policies and procedures can’t be designed for the problems of difficult employees–if you want to attract A+ people
How defining your immutable laws will repel the wrong people
Josh’s new venture in training and certifying consultants across vertical markets
Take Dr. Samantha’s small business challenge: Put a new system in place each week for the next year. Start NOW!

Connect with Josh:

WTS Enterprises

Find out more about Sam Carpenter and his work: Work the System

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

178: The Surprising Key to Workplace Relationships with Dr. Marty Nemko

Thu, 03 Feb 2022 08:00:25 -0400

Today’s show is packed with practical wisdom to help ground us in the middle of these stressful times. You’ll learn why “do what you love” is NOT the best career advice, why being a workaholic shouldn’t carry a negative connotation, and why simplifying your life may be the very best choice you can make.

Dr. Marty Nemko is a highly-regarded career coach who has written many books, articles, and essays with practical wisdom for life strategies. He has been featured on numerous radio and TV shows and has held many positions as an education expert. Even though he completed his Ph.D. in educational psychology at the University of California, Berkeley, he has always believed that his life experiences have been far more valuable in his life than his formal education. On the personal side, Marty grew up in the Bronx, was a professional pianist at age 14, and went on to be a NYC cab driver before pursuing his education. A lifelong lover of the theater, Marty is a playwright, actor, and director; he and his wife, a school superintendent, have one daughter who works for the US Department of Justice.

Join us for a fresh perspective on your career, and don’t miss Marty’s unforgettable example of how limitations can lead to adaptation and produce resilience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What people need most right now in dealing with stress
Why we need to realize that people are NOT as malleable as we might think
The key to workplace relationships: self-esteem
The difference in being straightforward and “couching” in today’s workplace
How the lack of culture and connection are common themes in today’s “great resignation”
Why being treated with respect and having connections with others are often more valuable than a big salary
What Marty means by saying, “Do what you love—and starve.”
Why we have to balance idealism and realism and listen to praise from the people willing to pay us
“One size does NOT fit all”--why some workaholics choose to make a bigger contribution
Why Marty works 70 hours/week (It’s NOT because he loves what he does!)
Marty’s musical illustration of how limitations lead to resilience–because we learn to adapt (“Skirt your weaknesses and build on your strengths.”)
Why an MBA increases the chances of someone’s failure as an entrepreneur, and how the “cart business” can be a simple path to success
How Marty has applied the “Simplexity, not complexity” principle to his life to be successful, comfortable, and happy

Connect with Marty:

Visit Marty’s website and blog for more information and resources.

Email: mnemko@comcast.net

Find Marty’s videos on YouTube

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

177: Transform Busy-ness into Strategic Action with Lisa Crilley Mallis

Thu, 27 Jan 2022 08:00:00 -0400

Today’s guest promised herself she would change her ways and diligently studied productivity concepts, developing her A.W.E. structure to keep herself on track. Now she shares her structure with service-based business owners so they can drop the ‘just one more excuse and start enjoying life again.

Lisa Crilley Mallis, the owner of Impactive Strategies, is recognized for providing practical solutions to everyday effectiveness and efficiency challenges. She knows that “one size fits all” does not apply when it comes to getting the most out of your day with ease. Using her fifteen years in education, a master’s degree, and multiple coaching certifications, Lisa supports clients with customized tools so they can transform busyness into strategic action.

Lisa is a trainer and speaker who delivers courses worldwide. She is currently the Immediate Past President of the National Association of Women Business Owners (NAWBO) Cleveland Chapter and is on the Board of Trustees of Leadership in Geauga County. Lisa has received multiple awards for her volunteer service and leadership related to her community involvement, which includes her creation of an annual full-day education event for women in business.

Show Highlights:

Lisa shares that her business began by accident as most great things do.
I can listen to someone who is very overwhelmed, and I can hear all that, ask a couple of questions, and tell them their path through.
Most of Lisa’s clients’ calendars are full again since the onset of COVID.
Awareness, Work, Evaluation (AWE Process)
Lisa shares how she uses the AWE process with her clients.
Lisa shares how she helps clients evaluate their calendars.
Schedule in evaluation process into the calendar.
Lisa says to make it hard for you to do the wrong thing.
Sabrina shares the importance of scheduling things in order to know what to work on when.
Lisa quotes a study that says when you’re interrupted, it takes 17 minutes and 23 seconds to re-focus.
Dr. Sabrina and Lisa say reducing communication channels within teams can help reduce stress.
Lisa shares how she helps people identify their burnout zone.
Lisa shares about a quiz she uses that you can use with your team. Impactivestrategies.com/free-gift

Connect with Lisa:

By Website, Facebook, LinkedIn, or YouTube

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Check out our Better Business, Better Life™ program!

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

176: 2022 Strategic Planning Series BONUS: How Are You Doing?

Thu, 20 Jan 2022 08:00:00 -0400

One of the gifts we like to share here at Tap the Potential at the end of each year is a four-part series based on the in-depth strategic planning that we take our Better Business, Better Life™ clients through in order to prepare them for the year ahead.

Today, Dr. Sabrina checks in to see if you’re making any progress toward your 2022 goals that will build your business up so you can get your life back! She also discusses the reason most of us don’t make the progress we would like to make. Don’t miss this inspiring and impactful episode as Dr. Sabrina shares additional tips and tricks for helping you get back on track for your best year ever.

If you have not yet had a chance to listen to the 2022 Strategic Planning Series, please see the helpful links below!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Writing down your goal dramatically increases your likelihood of achieving that goal.
Sharing your goals with a trusted person is a great way to be accountable for making progress on the goal.
Dr. Sabrina reveals the “missing piece” as to why most of us don’t make progress, and strategies we can use to overcome that.
How consistent effort can make such a big impact in your personal and business lives.
Surround yourself with people who honor your success.
Dr. Sabrina shares the new tradition her family has started.
Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being.

Links and Resources:

If you missed our 4-part 2022 Strategic Planning Series, you can listen to them here: Part 1, Part 2, Part 3, Part 4.

Download your FREE Strategic Planning Workbook to assist you in your planning!

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Check out our Better Business, Better Life™ program!

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

175: Take Your Interviews to the Next Level with Ryan Englin

Thu, 13 Jan 2022 08:00:00 -0400

Today’s guest shares a professional passion with our very own Dr. Sabrina, and that is hiring the right people for small business. He brings a great perspective and unique learning points during this robust conversation that we can all benefit from, particularly around the interview tips he shares.

Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way.

His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Ryan divulges his compelling “why”.
Ryan explains why the interview is his very favorite part of the hiring process.
Here’s the main reason why people switch jobs.
Interviewing mistakes to avoid!
How to create opportunities during the interview to help the “real” person come out.
Ryan shares what “Ninja Tools” his company has in its toolbox.
Why you should be spending a minimum of six hours on the interview process.
Ryan addresses the cost of turnover.
Recruiting is really a part of your marketing!

Connect with Ryan!

On his Website, Facebook, Podcast, or LinkedIn.

Download your FREE pdf copy of Ryan’s book: Unmasked: How to Hire the Ones You Won't Want to Fire here!

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Check out our Better Business, Better Life™ program!

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

174: 2022 Strategic Planning Series: Planning to Thrive for 2022

Thu, 06 Jan 2022 08:00:00 -0400

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back.

In last week’s episode, Dr. Sabrina guided us through designing our compelling business vision.

In today’s fourth and final part of this strategic planning series, she asks some questions around determining what goes into budgeting and planning, so that you can build profit right into your business for 2022.

This series has been our gift to you, and we sincerely hope that you have found value in this experience!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Download your FREE Strategic Planning Workbook to assist you in your planning!
Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being.
What does thriving for you and your team members look like in 2022? What needs to be happening financially in the business for this to happen?
Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, training, and hiring A-players, for example.
If designing for profit seems insurmountable, then don’t miss the upcoming Better Business, Better Life™ jumpstart, where Dr. Sabrina shares how you can streamline your business and create the time and financial margins in your business so you CAN do these things!
On the second-to-last page in your Strategic Planning Workbook, you will find the “Profit First Target Allocation Percentages” chart, which shows what sort of percentage you should be targeting for profit that is based on business revenues.
Dr. Sabrina details what using the chart might look like.
How to know if you’re charging appropriately.
If you need help with more in-depth planning, check out our Better Business, Better Life™ program!

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

173: 2022 Strategic Planning Series: Visioning Your Business

Thu, 30 Dec 2021 08:00:00 -0400

Last week, Dr. Sabrina walked us through the very powerful “Gift to Yourself” exercise, which enabled us to examine not only our wins, successes, and breakthroughs of 2021, but also our losses, disappointments, and breakdowns.

In today’s third installment of this strategic planning series, we’re going to have a little fun by designing your compelling business vision that will give you a higher quality of life in the year ahead.

We hope you join us on this insightful adventure!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Download your FREE Strategic Planning Workbook to assist you in your planning!
Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being.
Visioning is the most powerful and effective motivator for positive change.
As Dr. Sabrina explains, when we vision, we don’t need to know HOW we’re going to create the things that we vision, we just need to trust that the HOW will appear.
Dr. Sabrina discusses the Survival Trap Image from the workbook, and how we can align our actions on an ongoing basis to be a direct path towards achieving our vision.
Since our brains like to think in images, it’s important for us to use words and language that evoke images when we are writing our vision. This way, when we share our vision with others, it’s like they’re seeing a movie in their head as we read our vision aloud.
By using active language and speaking in the present tense, it’s as if it’s currently happening.
What is the experience that you want to have for 2022?
Dr. Sabrina asks powerful questions to help you identify the sweet spot in your business.
How you and your team members can best utilize the Wheel of Life from your workbook.
Are you a good fit for our Better Business, Better Life™ program? Book a call with us and let’s find out!
Let’s continue to build on what we’ve learned so far and carry it into next week’s final part of this Strategic Planning Series, when Dr. Sabrina will guide us through designing for profit in the year ahead!

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

172: 2022 Strategic Planning Series: How to Be a “Gift to Yourself”

Thu, 23 Dec 2021 08:00:00 -0400

In the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided us through some powerful questions designed to strengthen our resilience and recognize our accomplishments.

This week, she shares the “Gift to Yourself” exercise because we don’t always stop and take the time to reflect, think, and design what we want, and this series is all about creating that space for yourself to do that!

Please join us as we dive into this second part where we not only look back on your wins, successes, and breakthroughs of 2021, but also take a look at your losses, disappointments, and breakdowns. This is a very powerful exercise and we sincerely hope you find value in this experience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Download your FREE Strategic Planning Workbook to assist you in your planning!
Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being.
Dr. Sabrina walks us through the very powerful “Gift to Yourself” exercise. As you go through this exercise, it is helpful to utilize the “Wheel of Life” that is in your Strategic Planning Workbook.
Dr. Sabrina explains the “Veggies First” philosophy and how it impacts our quality of life.
Sit with the following question during this upcoming week, and see what comes up: Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?
If you do this exercise every year, you have a record of your accomplishments from year to year!
Dr. Sabrina reminds us how important healthy boundaries are.
Let’s keep building on what we’ve learned so far and carry it into next week’s Part 3 of this Strategic Planning Series, where Dr. Sabrina will be taking us through a visioning process for what your business will be like in 2022!

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Check out our Better Business, Better Life™ program!

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

171: 2022 Strategic Planning Series: Practicing Resiliency

Thu, 16 Dec 2021 08:00:00 -0400

We’ve expanded this exercise into a four-part series that we share every year right here on the podcast as our gift to you!

Please join us over the next four weeks as we will be doing reflection and we will be designing YOUR very own future through this exercise.

Get ready to enjoy the mental space and freedom to reflect on what you have accomplished and learned in 2021 as you get ready to bring those learning insights with you into 2022!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Download your FREE Strategic Planning Workbook to assist you in your planning!
Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Receive immediate feedback on how your system is set up and what systems you can put in place to strengthen your business and improve your quality of life!
What self-care practices have you let go of lately? What can you do to put self-care back into your schedule?
Acknowledge the stressors and challenges that have happened in your personal and business lives over the past 12 months.
Dr. Sabrina shares the Top 10 Normative Stress Life Events.
What are your life lessons from the past 12 months?
Resilience is all about your willingness to endure challenges and allow yourself to be fundamentally and forever changed, and that takes a lot of courage.
Acknowledge the ways that you are better and stronger because of the challenges you’ve been through in the past year.
The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal:
- Vulnerability
- Productive Perseverance
- Connection
- Grati-osity (Gratitude + Generosity)
- Possibility
What are the opportunities that came out of the adversities that you have been dealing with? Are there possibilities that you are not seeing?
Reflect on your wins and successes from 2021.
Let’s build on what we’ve learned today and carry it into next week’s Part 2 of this Strategic Planning Series, where Dr. Sabrina will be taking us through the “Gift to Yourself” exercise.

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.

Check out our Better Business, Better Life™ program!

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

Mentioned Episode:

165: How to Ask for Help with Rodrigo Laddaga Lopez

Mentioned Book:

The Obstacle is the Way by Ryan Holiday

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

170: Freelancing, Freedom, and Flexibility with Laura Briggs

Thu, 09 Dec 2021 08:00:00 -0400

Would it surprise you to hear that there will be more independent contractors than there will be employees in the next ten years? Today’s guest, Laura Briggs, addresses this trending pivot in the business world, plus we learn why it’s important for an entrepreneur to build a personal brand and ways that we can create visibility. Laura also shares the benefits of (along with plenty of tips for) bringing freelancers to our teams!

Laura is a teacher-turned-entrepreneur, author, and expert on the freelance economy. She's given two TEDx talks on how freelancing is changing the workforce and is the author of five books, including The Six Figure Freelancer.

Don’t miss this lively and informative conversation!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Laura provides an overview of her professional background.
Laura reveals how she determines the needs of her audience.
Why business owners should always be willing to hire a freelancer as an option.
Freelancers do not have to disrupt your traditional workflow or your in-house payroll employees.
How to strike a balance between your freelancers and employees.
Tips for bringing in freelancers that are a great fit for your team.
How do you know if you should outsource?
Laura gives examples of potential freelancing roles.
Dr. Sabrina’s challenge: What can you take off your plate that will free up 5-10 of your hours per week?
Are YOU ready to take YOUR life back from your business? Download Laura’s FREE guide, 70+ Tasks You Can Outsource to a VA, and don’t forget to download Dr. Sabrina’s FREE Chart of $10,000 an Hour Activities!

Connect with Laura:

On her website, LinkedIn, or Instagram

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

169: How Downtime Prepares Us for Greater Things with Darren Virassammy

Thu, 02 Dec 2021 08:00:00 -0400

One of our greatest opportunities as entrepreneurs is making a change when we’re feeling stuck or when we wish to go in a different direction, and as you’ll hear from today’s guest, he has learned how to move into his zone of genius by living and working in his strengths through intention around his own entrepreneurial journey.

Darren Virassammy is the co-founder of 34 Strong, a public speaker, and someone who is obsessed with seeking personal greatness through connection with nature, Darren is uniquely positioned to help those in corporate America and individuals reach the potential they desire. He works hard on his own personal development through his hobbies, passions, and personal life. As a husband, father, avid bassist, and black belt, Darren believes our downtime is just as important as our work time.

Join us as we explore the possibilities when you know that it’s time for a change!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Darren explains how downtime is necessary for us and how it actually helps to prepare us for operating at the much higher levels that we seek to perform at.
Let’s hear it for $10,000 an hour activities!You don’t need to sacrifice profitability in order to make an impact.
Darren describes how COVID forced him to be more innovative, the gift of going virtual, and how his company’s organizational needs were brought to the forefront.
Are you taking care of your people and creating great places to work?
There’s a lot of top talent available right now!
“Veggies First”: Dr. Sabrina shares how we should be taking care of ourselves FIRST before we show up and try to serve others.
Do you know the needs and challenges of your best clients?
Darren discusses the idea behind ROTI (Return On Time Invested).
Dr. Sabrina and Darren chat about his “The Nature Advantage” podcast and its accidental beginnings.
Intentionality in our good habits and practices helps to advance us.
Nature and its role in our healing and potential.
What if we’re the average of the five PLACES where we’ve spent the most time?
If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™ (plus you get a bonus!)! Also, we’d love for you to join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Let’s get to know each other!

Connect with Darren:

34 Strong

The Nature Advantage Podcast

Flip Da Script Podcast

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

168: Building Better Businesses with John Jantsch

Thu, 25 Nov 2021 08:00:00 -0400

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers?

Today’s conversation with John Jantsch will help to answer these questions!

His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them.

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

In 2020, John attended Tap the Potential’s Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it!

We hope you enjoy this insightful conversation!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

John addresses creating “members” versus “customers”, and making the decisions that deliver value to them.
John reveals where the idea came from for writing his latest book.
Everyone talks about being customer-centric, but not many follow through.
How personal connection is missing from typical marketing.
Intangible value comes from getting to know your top customers and clients and what they most want.
John shares some questions that we need to be asking our top clients.
Do you Pumpkin Plan your business? John’s newest book is a great followup!

Connect with John!

On his Website

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

167: Growing Through Your Pain Points with John Bates

Thu, 18 Nov 2021 08:00:00 -0400

We have to write our relationship with our businesses, and not let the businesses take over our lives, but as successful as we can become as entrepreneurs, success doesn’t automatically carry over into our personal lives.

Today’s guest has a very powerful life experience he would like to share and his story is featured in Dr. Sabrina’s newly-released The 4 Week Vacation™ book! Listen in as John Bates walks us through some of his most challenging professional and personal moments and the lessons that came out of it.

John Bates‘ mission is to bring out what is awesome inside you, so it can live in the world and make a real difference. He designs his programs using principles derived from neurobiology so your communication is as mighty as your ideas.

John is an in-demand executive coach. He is also one of the most prolific TED-format coaches in the world. Executives from organizations like Johnson & Johnson’s JLABS, NASA (including the Astronauts), US Navy Special Operations, Boston Scientific, and more recommend him to their colleagues as the best leadership communication coach working today. He knows the power creating a TED-like talk can bring to anyone, in business, and in life.

John's training is derived from human evolutionary biology and human neurophysiology, so you learn not only what works, but also WHY it works. That gives you principles you can apply to your unique style, which will allow you to achieve ever-increasing success and the ability to play and create in the areas of communication and leadership.

John has trained thousands of TED/TEDx/TED-format speakers all over the world. He also works with C-level executives at top companies to make their communications "TED-Worthy."

His ongoing program, Live Like a Leader, supports executives, entrepreneurs, influencers, and leaders in being fully integrated, influential leaders. And his podcast, SpeakLikeaLeader.show, inspires people from all over the world.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

John relates a personal, life-changing experience.
Dr. Sabrina shares the importance of completing the stress cycle.
What a “mid-week weekend” can do for you!
Take four weeks away from my business, seriously? (Yes, seriously.)
If you’re a “one-man band”, you will always play small.
Be clear on the idea that you want to bring to the world.
John and Dr. Sabrina discuss public speaking and suggest tips for effective communication.
Are you ready to Speak Like a Leader? Check out the courses that John offers!
If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™ (plus you get a bonus!) and join us in the Entrepreneurs Take Your Life Back! Community Facebook group.

Connect with John!

Find him on his Website, LinkedIn, Facebook, Instagram, or Twitter.

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

166: Own What’s Possible for Your Business with Chuck Parmely

Thu, 11 Nov 2021 08:00:00 -0400

One of Dr. Sabrina’s very first coaching clients is today’s guest! Listen in to hear how, after working forty years building his business, Chuck Parmely had never taken more than five days off in a row since he started his company.

It was this revelation in the beginning of their coaching relationship that produced Dr. Sabrina’s resolve to do entrepreneurship differently. She could plainly see that the traditional expectation of having to “grind it out” while sacrificing health and time with our families was not a sustainable business practice.

If you’ve ever spent restless nights wondering if you’ll ever have a business that successfully runs without you, then you’re just in time to listen to this interview!

Chuck Parmely, owner of The Overhead Door Company of Riverton-Landers moved to Riverton, WY to run the Overhead Door Co. of Riverton / Lander in 1979 for his Dad. In March of 1998, Chuck and his wife, Cynthia, became sole owners. They have grown from a one-man shop into a full line glass and door shop with 16 employees, sales of 3.6 million, and the best profit ever thanks to Profit First.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina shares Chuck’s story from her newly-released book, The 4 Week Vacation™.
Chuck relates how far he’s come since he started working with Tap the Potential.
We business owners often know we need to do things differently, but we don’t always know exactly what it is we’re supposed to be doing.
The Choice Map™ is a helpful, powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team.
Chuck reflects on humility and the changes he learned to implement.
Chuck offers tips on how he got his business to where it didn’t have to rely on him.
Chuck addresses the unique challenges his company has faced during 2021, and how the principles he learned through Tap the Potential helped to prepare him for it.
The 4 Week Vacation™ really is about creating a business that is sustainable.

Connect with Chuck:

His Email

His Website

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Book Mentioned:

Change Your Question, Change Your Life by Marilee Adams Ph.D.

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

165: How to Ask for Help with Rodrigo Laddaga Lopez

Thu, 04 Nov 2021 07:00:00 -0400

Today, we take a look at Rodrigo’s story (which is featured in Dr. Sabrina’s newly-released book, The 4 Week Vacation™!) around his entrepreneurial journey and the lessons he’s learned along the way.

Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small Business Owner. He is also a good friend of Dr. Sabrina and just so happened to be present a few years back when Dr. Sabrina declared her intention to write The 4 Week Vacation™!

Listen in as he shares a profound experience he had while setting out to take his own 4 week vacation.

You are sure to identify with his struggles and be inspired by his determination.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Rodrigo describes taking on The 4 Week Vacation™ challenge!
It’s critical to find team members who have similar core values as you.
The two most important life lessons that Rodrigo has learned.
What Rodrigo considers the most important characteristic of a successful entrepreneur.
Consider asking yourself 1) What challenges am I currently facing? 2) Who might help me and what resources do they have?
Dr. Sabrina’s tips for supporting fellow entrepreneurs.
Hiring a business coach is one of the best things an entrepreneur can do.
Are you ready to take your life back from your business, like Rodrigo is doing? Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business.

Connect with Rodrigo:

On his website, Facebook, Instagram, or LinkedIn

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

164: Sneak Peek of The 4 Week Vacation™ Audible Production

Thu, 28 Oct 2021 07:00:00 -0400

In today’s episode, Dr. Sabrina shares ALL of Chapter 1 of The 4 Week Vacation™ (her newest book is now available for purchase on Amazon!) with her podcast listeners.

As you’ll soon gladly hear, “There IS a better way!”

We hope you enjoy listening and that it inspires you to take your life back from your business!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

What we can learn from Chuck, the book’s first case study.
According to one Gallup index, 45% of entrepreneurs report being stressed and 34% of us report being worried a lot.
What happens when you pause to consider what’s possible with your business and your life.
Recognizing and addressing symptoms of entrepreneurial burnout.
“The Cautionary Tale of Elon Musk” and Forbe’s “cautionary tips”
Decision fatigue can have far-reaching (and expensive!) consequences.
Tap the Potential’s Annual Report on “The State of Entrepreneurship” suggests that your business is not giving you the quality of life that you deserve.
Tap the Potential’s data also reveals 4 pillars to a high quality of life for entrepreneurs, which are detailed in Chapter 8.
Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business.
Throughout her book, The 4 Week Vacation™, Dr. Sabrina teaches the reader the Tap the Potential Solution, which is the foundation of their Better Business, Better Life™ program.

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Books Mentioned:

Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski PhD and Amelia Nagoski DMA

The Road Less Stupid by Keith J. Cunningham

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

163: Why I Wrote The 4 Week Vacation™

Thu, 21 Oct 2021 07:00:00 -0400

Tap the Potential’s own Connect Team Lead, Melissa Swire, joins Dr. Sabrina in today’s episode of Profit By Design.

Join them in this fun conversation where Dr. Sabrina is interviewed about her newly-released book, The 4 Week Vacation™, the companion book to her How to Hire the Best series.

Dr. Sabrina and Melissa share their excitement over getting the book published, why it’s so special to each of them, and the impact it’s already making in their lives. Listen in to learn what the book can offer YOU!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Melissa reveals how reading The 4 Week Vacation™ changed her mindset away from being a workaholic.
In The 4 Week Vacation™, Dr. Sabrina dives into the psychology behind our human potential and what we can do to be more effective in growing a business.
Why you should just say ‘no’ to social media on the weekends!
Dr. Sabrina reflects on why she wrote The 4 Week Vacation™ and why it took her eight years.
The importance of the right mindset for entrepreneurial freedom.
The 4 Week Vacation is about writing your relationship with your business and your relationship with yourself.
What Tap the Potential has gained from Dr. Sabrina’s insight while writing The 4 Week Vacation™.
“Veggies First”: Doing what we need to do to take care of ourselves first and prioritizing that every single day.
Dr. Sabrina shares statistics on entrepreneurial burnout.
What would your business look like a year from now if you put one system in place per week?
Don’t miss out on taking our Better Business, Better Life™ assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business.
If you’ve previously taken the assessment, take it again! It’s a great way to check in on yourself.
Would you like for Dr. Sabrina to speak to your group of entrepreneurs, either live or virtually? Email her at sabrina@tapthepotential.com.

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Books Mentioned:

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Traction: Get a Grip on Your Business by Gino Wickman

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

162: 3 Simple Steps to Attracting A-Players, Part 2 of 2

Thu, 14 Oct 2021 07:00:00 -0400

The key to taking our life back from our business is to have a team of A-players, and one of the greatest challenges that we entrepreneurs experience is finding the A-players that are right for our team and that we can trust, especially while we’re away from our business.

In Part One of this series, Dr. Sabrina discussed the psychology of A-players, team members who are known to be resourceful and motivated and who believe in your vision.

In today’s episode, Dr. Sabrina reveals the three simple steps you can take now to attract A-players to your team so that you can move your business in the direction of not having to rely on you.

This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her newly-released book, The 4 Week Vacation, which is now available on Amazon!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

If you missed Part One of this series, you can listen to it here!
Dr. Sabrina details the three simple steps to attract A-players to your team:
- Know your vision and know the sweet spot of your business before you hire.
- Define what an A-player looks like in the role for which you need them.
- Become an employer of choice.
The most important quality of an A-player is resourcefulness.
Immutable laws are your core values - how you show up and do life.
Here are two key questions to help you identify your core values:
- What has ticked you off lately?
- What has made you proud lately?
Caution: Immutable laws are different than aspirational values.
What is the most important result you need from your team member? How does it relate to the sweet spot in the business? How does it drive profitability in the business? What personality strengths are needed to deliver this one result exceptionally well, day in and day out?
Build a company culture that is so attractive to A-players that they can’t resist wanting to work for you!
Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology.
Dr. Sabrina’s tips for working towards becoming that employer of choice for the A-players that you want on your team.
What you can expect from being a great place to work.

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

161: What it REALLY Takes to Attract A-Players to Your Team (Part 1)

Thu, 07 Oct 2021 07:00:00 -0400

If your business is growing, chances are you will be hiring either now or sometime in the very near future. In today’s episode, Dr. Sabrina shares the key to successfully hiring A-players for your business.

This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her soon-to-be-released book, The 4 Week Vacation.

After all, if you want to be able to have a business that can run without you, you NEED A-players on your team!

In this special 2-part series on How to Hire the Best, Dr. Sabrina will be sharing what it really takes to attract A-players to your team and that requires understanding the psychology of A-players. Don’t miss part 2 in next week’s episode, where Dr. Sabrina walks you through implementing a system to attract those A-players to your team based on the psychology and behavior of A-players.

Profit by Design is a Tap the Potential Production in collaboration with Small Business ConsultingGroup.

Show Highlights:

Hiring the best team players is not a modern-day problem, but it is more challenging now.
The 3 core issues surrounding hiring:
- Women have been forced out of the work place to stay home with children.
- People’s valuation of time has changed.
- The overall mindset.
The difference between hiring challenges pre-COVID andnow.
It is very costly to mishire. Costs of employee turnover can range from 100% - 300% of the replaced employee’s salary.
Traditional hiring practices are out of alignment with the behavior of A-players.
The State of Entrepreneurship: the health of your business in relation to your own well-being as an entrepreneur. Dr. Sabrina dives deeper into this in her upcoming book, The 4 Week Vacation!
Have you taken YOUR assessment yet?
Various “symptoms” you will notice when you don’t have an A-player hiring system.
Dr. Sabrina shares a personal story about her passion behind teaching business owners how to attract, hire, and retain A-players.
One of the best perks to having a team full of A-players? They can run your business without you!
Dr. Sabrina details the psychology of A-players.
NEXT WEEK: The 3 simple steps you can take using this knowledge of A-player psychology behavior to create a way to attract, hire, and retain A-players in your own business!
Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology.

Links and Resources:

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

160: Get Different with Mike Michalowicz

Thu, 30 Sep 2021 07:00:00 -0400

Our guest today is not only a listener favorite, but he was also the very first guest on the Profit By Design podcast!

Mike Michalowicz (pronounced mi-CAL-oh-witz) is the entrepreneur behind three multi-million dollar companies and is the author of Get Different, Profit First, Clockwork, The Pumpkin Plan, and Fix This Next. He is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.

In this episode, listen in as Mike discusses his newly-released book, Get Different.

We also get to pick his brain about how he writes his books, how he chooses his topics, and how the books he writes really manages to capture the attention of entrepreneurs. It is always a lively conversation with Mike!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Mike discusses how each book he writes is inspired by his life’s purpose and his mission to eradicate entrepreneurial poverty and to simplify the entrepreneurial journey.
Why businesses are fearful of marketing and how to get past that mindset.
The importance of affirmations.
Mike shares a powerful and poignant story about a man named Justin and the impact that Mike’s book, Clockwork, had on his life.
How we lose connection with what’s truly important in life.
Once you’ve gained your entrepreneurial momentum, putting more energy and more effort into growing your business is not healthy or sustainable.
Taking care of your health is a foundational necessity for running a healthy business.
Mike describes his definition of a successful life.
Mike reveals the topics which intrigue him the most and what he is working on next.

Connect with Mike!

Mike’s Website

Mike’s Books

Other Podcast Episodes Featuring Mike Michalowicz:

Episode 92: Fix This Next with Mike Michalowicz

Episode 50: The Surprising Secrets of Successful Entrepreneurs

Episode 1: What Every Business Owner Need to Know to Avoid Entrepreneurial Poverty

Mentioned Episode:

24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus

Mentioned Books:

The Five Love Languages by Gary Chapman

The 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White

Links and Resources:

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

159: How Internet Marketing Can Change Your Life with Tom Antion

Thu, 23 Sep 2021 07:00:00 -0400

Today’s guest is not only an internet marketing rockstar, but he’s someone who has a heart for supporting individuals with physical disabilities. Tom Antion recently introduced a pilot program that appears to be a no-brainer: if someone can legitimately learn from home, they can legitimately be hired to work from home. Listen in to this inspiring conversation around accessibility, automation, and profits!

Tom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and the subject of a Hollywood Documentary "The American Entrepreneur" premiering summer2021.

Tom is the founder of The Great Internet Marketing Retreat Center, the only licensed, dedicated internet marketing school in the country, with the only facility of its kind in the world. People come from all over the world to study internet marketing there, in the lap of luxury. Tom also has a new podcast, called Screw The Commute, where he teaches people how they could live pretty much two for the price of one, if they didn't have to sit in their car on the way to work, making other people rich.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

A-players with limitations who find it difficult to get into a workplace can be highly motivated individuals when it comes to working from home.
Tom explains the adaptations used for the visually impaired.
Tom shares the goals of the students who are in his pilot program.
Resiliency is an A-player quality and Tom helps add self-sufficiency to that.
Tom details how to choose a shopping cart.
Tom addresses the profits that can be made from the upselling component.
Here’s a tip when sending follow-up emails!
FREE Download from Tom! How to Automate Your Business
If you just look, there are money-making opportunities everywhere!

Connect with Tom!

Help 5 Disabled People Go To School

Internet Marketing Training

Tom Antion

Referenced Books:

Speak and Grow Rich by Dottie Walters and Lillet "Lilly" Walters

Referenced Episode:

20: Street Smart Entrepreneurial Strategies with Tom Antion

Links and Resources:

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

158: So You Want to Be a Speaker? with Li Hayes

Thu, 16 Sep 2021 07:00:00 -0400

Today’s show is a fascinating glimpse behind the scenes of speaking and how to get booked for speaking engagements.

We hope you enjoy listening to this fun and insightful conversation with Li Hayes. Also, don’t miss her explanation of the differences between talking, teaching, and speaking!

Li Hayes puts professional speakers on more stages! She is founder of Go Leeward Speaker Management, working with inspirational and impactful speakers like Mike Michalowicz, Emmanuel Kelly and Jeff Hoffman.

Through her Path to the Mainstage speaker program, she also helps emerging speakers by sharing the behind-the-curtains secrets of professional speakers and event planners that are essential to speaker success. Most speakers don't fail because of their content or on stage talent, they fail to be successful because they don't understand the business of speaking. With a long history in business working with Corporations, Associations, NPFs and more, Li Hayes gives emerging speakers, who want to accelerate their businesses, the skills and tactical path to getting themselves on the mainstage.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Li explains the impact that being surrounded by thought leaders has had on her.
The number one thing that event planners are looking for.
Li shares tips on how to “build your celebrity”.
Understanding the needs of an event planner is very different than understanding the needs of your top clients.
How these tenets relate to Pumpkin Planning.
Li addresses the foundational steps to building a successful speaking career.
The biggest mistake that speakers can make.
It’s important to stay humble!
More tips from Li on how to bring value as a speaker and advice on managing expectations.
Li explains the difference between a talker, a teacher, and a speaker.
Li provides an overview of what a keynote presentation should entail.
Understanding the BUSINESS of speaking: that’s what Li’s Path to the Mainstage is all about, since only 20% of your speaking success is related to your stage performance.

Connect with Li!

Facebook

Links and Resources:

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Entrepreneurs Take Your Life Back! Community

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

157: Finding Support through the Struggles with Steve Dale

Thu, 09 Sep 2021 07:00:00 -0400

Steve Dale is the author of The Profitable Contractor and we’re delighted to have him with us as our guest today!

As you will hear from Steve, working more hours does not necessarily correlate to making more money; in fact, many times, it’s quite the opposite. He also shares the value he gained in being coached, what he learned through Pumpkin Planning, and how Tap the Potential introduced him to a better way of running his business.

Please join us in this conversation to hear about the successful pivots that Steve learned to make in his business that ultimately inspired him to write his book. There is much to learn here!

Steve Dale is a contractor, entrepreneur, and author who has run a residential remodeling business for thirteen years. He graduated from Lewis-Clark State College with a business degree and is a certified Pumpkin Plan Strategy coach.

Steve combines a strong business foundation with an insider’s understanding of what it takes to run a successful remodeling company. He transformed his own business using these skills, which fueled his passion for helping other contractors learn how to run a thriving business while still having a life outside of work.

He lives in Lewiston, Idaho, with his wife and three children. In his free time, he enjoys hunting, fishing, exploring the great outdoors, and spending quality time with loved ones. You can learn more about Steve and download free resources for your business at OneYearRescuePlan.com.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Steve addresses the mental shift from contracting to coaching.
Steve shares how he learned to overcome the struggles to embrace his value and to price appropriately.
Surrounding yourself with the right kind of support is crucial to moving forward.
The dangers of the “contractor buddy advice”.
Work does not have to take away those important moments in life that we can’t get back.
When we become genuine and vulnerable, we can share and request help with our struggles. Only then can we start to turn things around.
Do you need to be supported as you grow your business? Take our Better Business, Better Life™ assessment and schedule a consultation!

Connect with Steve!

The Profitable Contractor

Links and Resources:

FREE Download: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

156: Shifting Your Mindset from Scarcity to Abundance with Mary Pierce

Thu, 02 Sep 2021 07:00:00 -0400

Mary Pierce of Pierce & Company has been in Tap the Potential’s Better Business, Better Life™ program for about a year now, and she’s our featured guest today!

In this episode, we examine ways to get a better quality of life when business is going well but we’re kind of feeling “stuck in the weeds”.

If you’re feeling the “scarcity mindset” of not having enough time, money, or love and you’re ready to transition to the “abundance mindset” where you feel safe and supported, you’ll want to listen to this inspiring conversation!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

As Mary explains, she is an experienced CPA who has worked in the accounting profession for over 30 years, advising clients in construction, real estate, and service businesses, and she has recently niched down even further to the automotive repair shops.
Mary describes how she felt about her business and her life at the time that she joined the Better Business, Better Life™ program.
How to get out of the scarcity mindset.
Mary shares the many changes in her business and her life that have her excited.
What Mary has gotten out of the How to Hire the Best course.
Change your thinking from “I can’t” to “How Can I”.
Mary addresses her plans for her future.
Why many business owners are ready to look for a j-o-b.
What endeavors, hobbies, or professional interests would YOU like to explore outside of your business?
Do you recognize yourself in Mary’s “before” story? Take our Better Business, Better Life™ assessment and schedule a consultation!

Links and Resources:

Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour

Book Mentioned:

Unleash Your Primal Brain: Demystifying how we think and why we act by Tim Ash

155: 3 Things You Must Know to Grow Profitably with Donna Leyens

Thu, 26 Aug 2021 07:00:00 -0400

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!

On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend, Donna Leyens. Donna is the president and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists.

This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. Today, we will learn how to make your business more sustainable using The Pumpkin Plan.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Donna gives us a brief overview of how The Pumpkin Plan is so helpful to business owners.
The 3 crucial elements in your business.
How you know if you need to find the Sweet Spot in your business.
The Client Assessment for ranking your clients.
What questions to ask your best clients to find more clients like them.
What The Pumpkin Plan offers for business owners who are overworked and spread too thin.
Why Profit First needs The Pumpkin Plan.
An example of narrowing what you offer to get better pricing on what you sell, increasing profitability.
The Blueprint for Growth

Links and Resources:

FREE Download: Dr. Sabrina's 5 Favorite Wishlist Interview Questions +

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

154: Street-Smart Entrepreneurial Strategies with Tom Antion

Thu, 19 Aug 2021 07:00:00 -0400

In this episode, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina talks to Tom Antion, an internet multi-millionaire who has never had a job. He has been a professional speaker and entertainer since 1988. Tom has a really outrageous hiring method that takes guts to implement. Dr. Sabrina verifies, however, that it's a good method to use, and that it will work.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Tom shares the one life lesson that he has carried forward.
How Tom got his outrageous idea for an entertainment company, Prank Masters.
Tom explains how he got back up, kept humor around him, and started all over again when things fell down for him.
Tom talks about how he got into the speaking business.
Tom had to learn how to become a great, professional public speaker.
Tom realized that if you try to be excellent at something yourself, people will notice and they will often ask you to teach them.
Tom used what his Dad had taught him about being excellent when the commercial internet came along, around 1994.
For Tom, the overriding principle is to be really excellent at what you do so that other people will ask you to teach them how to do it. This is how he got to be a big internet guru.
Although it's good to have long-term dreams, you have to do the step-by-step and your emphasis will change over time.
Some tips for keeping up with the constantly changing internet, for the online portions of your business.
Tom discusses the ins and outs of his outrageous, street-smart hiring process.
Why it's best to pay young people for the job, rather than by the hour.
Tom explains how to place a hiring ad his way. Tom's ads are unprofessional, yet they really work.
Tom's hiring process will help you to filter the wrong people out and speak to the right people.
Dr. Sabrina's book, How To Hire The Best, features interviews with real-life entrepreneurs about their hiring practices.
Tom gives his thoughts, as an entrepreneur, about what he has learned about being intentional and he also explains how he designed his business and how he runs it.
You can keep your costs low by learning and doing as much as possible yourself. Only delegate once you know what you're doing.
How to make your hobby legitimately tax-deductible.
Tom discusses what inspired him to start his podcast and he gives some of the topics that he gets into.
Tom gives some great tips from the training he does on how to do a $50,000 video production for pennies on the dollar.
Tom explains how you can use Shortkeys for a PC and Keyboard Maestro for a Mac to save yourself millions of keystrokes and to provide lightning-fast customer service.

Links and Resources:

Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

153: Understanding Pricing and Value with Stephen King

Thu, 12 Aug 2021 07:00:00 -0400

In this episode, Stephen King, president and CEO of GrowthForce, joins Dr. Sabrina and her co-host, Mike Bruno, for an illuminating conversation around pricing.

Should you discount during an economic downturn? Listen in to this discussion to hear compelling reasons why you should NOT discount, and what you should be doing, instead.

Top executive at a Fortune 500 company. Bootstrapped CEO. Venture-backed tech startup founder. Non-profit fundraiser. It’s safe to say Stephen King is not your traditional CPA.

Stephen is president and CEO of GrowthForce, one of the nation’s largest providers of outsourced bookkeeping and controller services. Regarded as an industry thought leader by AICPA and CPA.com, his ability to visualize the future of accounting has lead GrowthForce to become one of the fastest-growing companies in America.

His experience at the forefront of technology development and accounting system design spans nearly three decades. In 1995 he founded Virtual Growth, the nation’s first cloud-based accounting service, and quickly grew it into a market leader. After being acquired by Insperity, Stephen was brought on as president of Insperity’s Financial Management Services division, serving two years before leaving to build GrowthForce.

He also spent seven years working at Amnesty International USA—first overseeing 300 percent growth as CFO, then raising over $20M a year as Director of Development. Stephen’s time at Amnesty reinforced his life-long commitment to giving back to the community. As a result, non-profits represent 35 percent of GrowthForce clients.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Business owners are feeling a lot of pressure in this new normal.
Pricing is harder if you’re not confident of the value that you’re bringing.
Stephen addresses the issues around discounting, then provides the math:
- If you have a 40 percent gross profit and you give a 10 percent discount, you need 33 percent more sales to generate the same bottom line.
- If you have a 30 percent margin, you need 50% more sales to generate the same bottom line.
- If you have a 40 percent gross profit and you ADD 10% to your pricing, you can sell 20 percent less and make the same money.
When Stephen let an objective person price his jobs, his fees started going up.
Stephen shares some case studies and classic mistakes from clients that allow him to share their data.
The accounting industry was designed for compliance.
- Financial accounting is designed for external users. For example, it is your CPA’s job to help you pay as little in taxes as you’re legally allowed to, to get you through an audit, and to keep the banks happy.
- Management accounting is about internal users and about understanding your unit economics, the profitability on each job.
Stephen explains the benefits of automated activity-based costing and cautions against time-leakage.
Things to consider to gain confidence in pricing appropriately:
- Stephen offers accounting system suggestions to set up reports to show you your “income minus your cost of goods sold equals your gross profit”. Your gross profit percentage is the most important number of every financial statement. This will tell you if you’re pricing right.
- Which clients should you fire? Which clients should you re-price?
- How do you spend money to make money in sales and marketing?
Dr. Sabrina explains the 80/20 principle: 20 percent of your clients and customers are responsible for 80 percent of your revenue. If you focus on increasing revenue from the top 20 percent by 25 percent, you’re at choice and you can get rid of 80 percent of your clients and customers.
One mistake is to think that your biggest account is your best client.
When you have the appropriate margin in your pricing you are able to run a much more simplified, streamlined business.
Whatever you do, don’t discount your services during an economic downturn. Don’t make decisions based on fear. You need to have an attitude of gratitude.
Surround yourself with people who have a positive mindset and who are looking for growth.

Links and Resources:

Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

152: Are You Maximizing Your Profit Potential?

Thu, 05 Aug 2021 07:00:00 -0400

Dr. Sabrina invites a valued member of the Tap the Potential team to join her on the podcast.

As a Tap the Potential strategist, specializing in Profit First and Pumpkin Planning, Stacey Seguin supports Tap the Potential’s efforts in identifying ways for clients to save money, MAKE more money and free up their time.

Listen in to this thoughtful conversation! It’s a peek inside the internal discussions of the Tap the Potential Strategists team. Tap the Potential clients have more time for what matters to them and more money in their bank account than they’ve ever had. This conversation offers a fly-on-the-wall glimpse into how our strategists accomplish this with our clients.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Being a business owner and entrepreneur is a lifestyle that can easily lead to burnout.
Stacey relates her own compelling story of entrepreneurial burnout.
The Tap the Potential team has compassion for what business owners are going through because they’ve all lived that life.
Fortunately, there can be great things waiting on the other side of that burnout.
A powerful, simple question: What has to change in order to make this possible?
Getting sleep and regular downtime is imperative to reducing stress.
A comparative advantage (vs. competitive advantage) creates opportunities for an increase in profit.
Discover why your industry standard may be your own self-imposed glass ceiling.
Tap the Potential focuses on ways to better their clients’ businesses.
Stacey and Dr. Sabrina field a question on a business owner’s desire to open a second location.
How to know when you are maximizing the profit potential in your business.
When we decide to sell our business, we need to be able to show that the business can support a C-suite executive (or several!) and pay appropriate compensation. If we can’t, it’s not sellable.

Links and Resources:

Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour

151: The Value of Job Costing in Managing Your Gross Profit Margin with Diane Gilson

Thu, 29 Jul 2021 07:00:00 -0400

Diane Gilson joins Dr. Sabrina and Mike Bruno on today’s episode to discuss the value of using job costing to manage your gross profit margin, which translates into more money that you keep.

Although this conversation centers around job costing in the construction industry, there are valuable nuggets of information for those listening who may be in other industries, such as how to be a more effective business owner. Listen in for an inside look at how to design a business that supports the lifestyle you desire.

If you are a regular listener of the Profit By Design podcast, you’ll know that it’s not about how much money you make, it’s about how much money you keep!

Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool.

Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing companies.

Her online workshops offer job-cost and management accounting training using QuickBooks and Intuit Enterprise Solutions—as well as in-house products—to teach, trouble-shoot, and coach clients and other accounting professionals throughout the United States.

As a published author, speaker, and professional QuickBooks trainer with over 30 years of accounting experience, she is viewed as a leader in her fields of expertise.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Diane addresses the impact on business owners who are not aware of their margins.
Diane details five ways that job costing dramatically increases your profitability:
1. Locate costs that you haven’t billed out.
2. Spot and eliminate your low-profit and loser jobs.
3. Change your business niche.
4. Review estimate versus actual reports.
5. Use a 3-step combination method to increase your prices:
  1. Decrease your costs of goods sold or production costs by 5%.
  2. Increase your prices by 5%.
  3. This increases your gross profit margin of 10%. Gradually increase volume.
Once business owners start seeing numbers that make sense and are set up in a logical format, it can change their lives.
Investing 20-40 hours is all it takes to learn the job costing system. This could mean an extra $100,000 a year.
If you’re in an industry where job costing is not part of the conversation, Dr. Sabrina encourages you to be curious about what it might look like in your business, how it would empower you to have that information at your fingertips, and what different decisions would you be able to make with that information.
Diane covers the hidden costs of hiring people for your team and how that eats away at the gross profit margin.
Dr. Sabrina shares the 80/20 principle, which is where 20 percent of clients are responsible for 80 percent of your revenue. Clients with Tap the Potential’s Better Business, Better Life™ programs learn this principle and how to zero in on the best clients to work with. In this way, you do not need as many team members, and those team members you do have tend to be A-players, who are able to focus on how best to serve your clients.
Don’t count on somebody else to learn this job costing process for you. The business owner should be responsible for learning the process and then can later decide if this should be assigned to another team member.

Links and Resources:

Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

150: Building a High Performance Culture with Wayne Mullins

Thu, 22 Jul 2021 07:00:00 -0400

Vision, mission, and values. Holding yourself accountable to the same standards of performance as those around us. Differentiating between your normal, and someone else’s. All this, and more, as Wayne Mullins joins Dr. Sabrina and Mike to discuss “Building a High Performance Culture”.

As someone who hates structure, Wayne found it liberating and found that it allowed him the head space to not worry so much once he learned to become more rigid and structured in his personal life. There’s a ton of wisdom to be heard in this podcast, you don’t want to miss any of it! You will probably want to listen to it a few times!

Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. He has been called “the guru’s guru,” as he regularly called upon for advice from Inc. 500 CEO’s, New York Times Best Selling Authors, to Silicon Valley startups. However, his passion is helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and having more freedom than they previously believed possible. He has worked hands-on with clients in over 100 different industries, and from every corner of the globe.

Ugly Mug Marketing, which Wayne founded 10 years ago, has won the praises of some of the leading influencers in the business world, such as, Neil Patel (Founder of QuickSprout & Kissmetrics), Chris Voss (New York Times Best Selling Author of Never Split the Difference), and Ari Weinzweig (Co-Founder of Zingerman’s).

Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Wayne explains the concept of “context switching”, a concept from Todd Herman, who teaches a program called The 90 Day Year. Concept switching is when you’re working on a project to be completed within a specified block of time, but something else comes up that needs to be addressed. So you switch over to that, and when that fire is put out, you jump back over to the project. After a period of time, you realize that you haven’t accomplished anything because you’ve spent so much time jumping back and forth.
In the middle of the switch, there’s another concept called “Attention Residue”, as explained by author, Cal Newport in Deep Work. Attention residue is the lag between jumping from working on the first project to jumping into working on the urgent situation. Attention residue takes time, energy, and effort between working on those two contexts, and is detrimental to productivity.
Wayne is an avid reader and researcher, and often borrows ideas that he finds particularly compelling, and gives as much credit to the author or originator as possible.
Vision, mission, and values: if you don’t prioritize and make time, energy, and effort for these, then it directly impacts and influences the culture that you create.
- Vision: where you’re going, and where you want to end up at in some point in the future. Looking 3 years into the future helps you set the destination of where you want to get to.
- Mission: the plan of action. What are we going to do to bring that vision to life? That’s what drives and motivates us.
- Values: core principles, the things that we believe in and that will stand as guideposts along our path, to ensure that in the pursuit of our vision, we aren’t losing our way. We’re staying true to the course that we have set out.
Feeling like you have to go back to the basics, back to square one, is one of the biggest frustrations of the entrepreneur.
Very early on, Wayne had the pleasure of coming into contact with Ari Weinzweig, Entrepreneur and Co-founder of Zingerman’s Deli. In a personal conversation, Ari divulged that he considered himself the “CRO” of his company. When asked what that meant, he explained it as “Chief Reminding Officer”, as he considered it his responsibility to constantly remind his leadership and his team about where they were going, why they were going there, and why it was important.
Dr. Sabrina explains that not only do they have immutable laws at Tap The Potential, they also have General Operating Principles, as inspired by Josh Fonger, of Work the System.
Wayne discusses the Enneagram of Personality profile and the nine different personality traits, as discussed on the Andy Stanley Leadership Podcast.
The nine different personality traits are nine NORMALS. Wayne was struck by how what’s normal for him is not necessarily normal for someone else on his team.
The difference between intentions and actions, as Wayne heard on another episode of Andy Stanley’s Leadership Podcast, is that we judge ourselves based on our intentions. We judge others around us based on their actions. Where we might give ourselves a pass because we intended to do something but didn’t, we judge others based on they didn’t get it done today, and why didn’t they get it done today.
Wayne shares an unsettling story about Dan Kennedy, and the impact it had on him to do what he says he’s going to do, and when he says he’s going to do it. The actions that we take every day, or the actions we don’t take every day, is what builds our lives, our businesses, and our careers. Wayne explains his takeaway from Marshall Goldsmith’s book, Triggers.
Measuring performance and bringing balance to opposing forces.
“The Field of Play” concept by Charles Coonradt, in The Game of Work.
- Terminal out of bounds - stealing, lying, cheating, etc
- Operational out of bounds - things that are more infractions. You’re out of bounds but you’re going to get a warning, and need to step back into bounds
  - Wayne mentions his own “Ugly Mug Expectation Guide”, that applicants review during the hiring process.
- End zone - where you want the employees to get to
- RRR (Results to Resources Ratio) - Goal Setting / Performance Measurement System
John Doerr outlines another form of Goal Setting / Performance Measurement System, called OKR (Objectives and Key Results), in Measure What Matters. John happens to be one of the first investors of Google!
- Profit goal
- Fulfillment or service goal
- Future work goal
- Creates a peer-to-peer accountability
Wayne outlines his various meetings structures.
When you set goals for a year’s period, it’s so far in the future that we tend to delay and put off until it’s too late to make progress toward those goals to actually reach it by the end of that year. In The Twelve Week Year: Get More Done in 12 Weeks than Others Do in 12 Months, by Brian P. Moran, Brian says that you should treat every 12-week period as if it were its very own year. Your question then becomes, what can you accomplish within the next 12 weeks?
Here’s why you want to encourage healthy conflict!
Considering the costs of hiring A-players - it’s not an expense, it’s an investment.

Links and Resources:

Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

149: Little Known Secrets to Building a Profitable Business with Christine Rico

Thu, 15 Jul 2021 07:00:00 -0400

Dr. Sabrina sits down with her guest, Christine Rico, to shed some light on things that we may not be thinking about in our business that have a pretty significant impact on whether or not we’re building a profitable, sustainable business.

Christine Rico is a good friend and colleague of Dr. Sabrina. She is the owner of CFO On Speed Dial and a fellow Profit First Professional. Christine is a financial consultant, business growth expert, and social entrepreneur who got her start in financial management while keeping the books for Cooperative Home Care Associates in the Bronx, NY more than 20 years ago. The Cooperative was then a start-up and is now the country’s largest worker-owned business. At CFO On Speed Dial, Christine and her team help business owners set and reach financial goals and build companies that are making healthy, sustainable food products, installing renewable energy systems, and growing high-impact consulting businesses. Christine works with companies to improve profitability, craft expansion plans grounded in the company’s overall goals and vision, and get the cash that businesses need to grow. She is on a mission to close the gender-revenue gap by helping women-owned companies accelerate growth.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The “Gender Revenue Gap”: While there is growth in the number of companies owned by women, the percentage of revenue that these women-owned companies bring in is appalling.
Growing your company in incremental steps for the short term may be reality, but you have to know where you’re going.
If you don’t have a big dream that you’re aiming for, it’s really hard to get outside of the day-to-day and what you think you can accomplish next.
What is your big dream?
What impact would it have if your business is bigger?
Christine shares her vision and the impact she hopes for, with CFO on Speed Dial.
Christine recommends reading Profit First by Mike Michalowicz for structure in how you think about cash in your business and gives an overview of her five fundamentals needed in order to move to the next level in business.
Dr. Sabrina shares her own personal story about her introduction to the Profit First philosophy.
The distinction between social impact and charitable giving and some ways we might be thinking about these in our business.
Ideas on how to measure impact.
Christine describes the role of a CFO.
Checklist of infrastructure needed to scale a business.

Links and Resources:

American Express Annual Report on the State of Women-Owned Business

How to Make Your Time Worth $10,000 an Hour

www.TapThePotential.com/Leadership

NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other!

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

148: Systemize Yourself Out of Your Business with David Jenyns

Thu, 08 Jul 2021 07:00:00 -0400

Freedom in your business: is this important to you? It’s so important to David Jenyns that he systemized himself out of his business! Join us as he shares his compelling story of why it’s so important to him, his passion for sharing it with others, and the surprising benefit of systemizing your own business.

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most-loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com.

In 2016, he successfully systemized himself out of the business, hired a CEO, and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Recognized as a high-achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including TEDx, WordCamp and Problogger.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

David shares how, when he found out his wife was pregnant, he was working 70 hours a week, which made him consider what kind of dad he wanted to be for his kids.
He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans.
Getting stuck because he built the business around himself, locking him deeper and deeper in the business.
Dr. Sabrina recognizes a key limiting belief in the story that David is relating: “This business needs me. My business is different.
David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn’t have to hold that bag.
Dr. Sabrina’s test that she relies on: “It’s just the way it is.” If she starts thinking this, it is her red flag to stop and say, “Oh, no, sister, it doesn’t have to be this. There could be another possibility.”
David describes the process of getting his team involved of systemizing, in the midst of their busy-ness.
He discovered that it’s easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation.
If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out.
Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools.
Over-complicating things in small business is the biggest gap that David has recognized.
A minimum, viable system is the place to start, and then test it out, and see what needs to be added.
Other business opportunities open up for you once you systemize your business.
Valuing opportunities for the experience over the money.
Freeing people from the operations is David’s dream. The deeper story behind David’s “why”.
“The Sheet” - a weekly allowance scorecard from childhood that taught David some important life lessons.
Growing as a person, when your business begins to grow. Bad habits that need to be broken.
David describes the benefits of systemHUB.
Complexity is the enemy of systems and systemizations. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that need to be in place for your business to function. Nail “simple” first!
Want to learn more? Found out How to Make Your Time Worth $10,000 an Hour!

Links and Resources:

How to Make Your Time Worth $10,000 an Hour

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

Other Books Mentioned in This Episode:

Traction: Get a Grip on Your Business by Gino Wickman

Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t by Verne Harnish

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility by David Jenyns

Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber

147: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens

Thu, 01 Jul 2021 07:00:00 -0400

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy, and we’ll be back with new episodes for you very soon!

There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights.

Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life.

Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny.

Show Highlights:

There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it!
It’s the “gold” of Pumpkin Planning, and it makes such a huge impact.
The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful.
Having support through this process is important for encouragement and to help interpret the information that you’re getting.
The Wishlist interviews is the secret! Interviewing your top clients is the gold!
Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking.
Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat.
Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business.
Two things that Dr. Sabrina noticed that happened with the Wishlist interviews:
- 1) “I don’t know how I’ll ever fulfill these dreams, wishes, and needs that the clients have.”
- 2) “I knew that! I do that all the time, it’s no big deal.”
This is actually some of the most powerful content in the Wishlist interviews because what those clients are talking about are your strengths, and your team’s strengths, that you are doing day in and day out. They’re a byproduct of what you do and how you do life, that your top clients are appreciating.
Donna lays out the Wishlist interview process:
- In the Pumpkin Plan process, before doing the Wishlist interviews, we do our Top Client Assessment.
- List all the clients, and go through a series of questions about those clients, and figure out who the very best 20% are.
- The top clients are the ones you want to interview because the information you get from your worst clients is not helpful to you.
- What your clients are telling you is what they notice about you; what is important to them. When you see a pattern, those are the things that are important to your top clients.
It’s not what we think, it’s what our top clients think that matters.
You can do marketplace analysis, and you can understand what the competition is, but no one is going to have that deep understanding of your business and your unique area of differentiation like you will when you’ve done these Wishlist interviews.
Seeing the patterns of what your top clients are saying and connecting the pieces is the “gold”.
The Wishlist interview questions are not your typical questions. They are interwoven with psychology that helps us get real answers and not just answers that are socially acceptable, or that they’re saying to be nice to us.
Dr. Sabrina tells us her favorite question to ask, and why.
Donna provides insight into listening between the lines at client feedback.
Like attracts like. If we can take the language of our top clients telling us what they appreciate most about us and we incorporate that into our branding, marketing, messaging, now we are speaking the language of the people we want to attract.
Dr. Sabrina gives examples of words and phrases that come out during Wishlist interviews, and that get used over and over on the Profit by Design podcast.
Donna shares her favorite question to ask, and why.
How the Leadership Bootcamp program evolved.
The leader is actually the first follower, who becomes the leader and shows the other team members how to fall in line.
The main reason why business owners don’t want to do the Wishlist interviews is because it involves talking to people, and they don’t want it to feel like an imposition. But, it’s all in the phrasing. Donna has tips!
There’s another path to business growth besides growing your client base, and that’s serving your best clients better.
The Pumpkin Plan is a FUN book to read.
Your clients are the reason you’re in business in the first place! Build your best clients and find out what you can do to make them happy, and the clients who are making your life miserable can be let go.

Links and Resources:

FREE Download! Dr. Sabrina’s 5 Favorite Wishlist Interview Questions +

How to Make Your Time Worth $10,000 an Hour

Dr. Sabrina’s Favorite TED Talk on Leadership:

Leadership Lessons from Dancing Guy

www.TapThePotential.com/Leadership

Virtual Partner Advantage Pumpkin Planned their Business and hosted Dr. Sabrina and the Breakthroughs on the Bayou Retreat Participants for a tour of their company. Catch the behind the scenes in this video:

https://www.tapthepotential.com/ep-3-of-6-what-really-happened-at-2019-breakthroughs-on-the-bayou-4-week-vacation-retreat/

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

146: The Fruits of Designing A Sustainably Profitable Business with Andrew Tvardzik

Thu, 24 Jun 2021 07:00:00 -0400

Andrew Tvardzik is today’s guest, and he and his family have been a part of the Better Business, Better Life™ program for several years now. Upon joining the program, they were committed to not only building a business and making sales but to also creating a great place to work.

In Episode 95, Andrew shared with us about the transformation his company was experiencing, as well as the challenges that it was facing head-on.

Today, he brings us up-to-date on his powerful entrepreneurial journey that, with the guidance of the Better Business, Better Life™ program, has given him an amazing life and business that he could have never before imagined.

Andrew Tvardzik was first introduced to running a business at 10 years of age. He started mowing lawns and built an impressive clientele for a 10-year-old. At 14, he got a job working for a restaurant facilities maintenance company. Andrew worked there for 11 years doing everything from sweeping the warehouse to running crews as a lead man to operations managers. In 2015, he went into business with his father doing remodeling and real estate investing. In 2018, they added Andrew’s brother, Samuel, to the team and started Cedar Ridge Log Homes. Their goal is to become the premier cedar log home builders in Deep Creek, Maryland.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

A great company supports life for everyone in the company.
Andrew shares the difference between his life from three years ago, and what it is like today.
Following your immutable laws keep you safe, and let you know which opportunities you should pursue.
Andrew reflects on how his company differentiates itself on both a local and national level.
The value in asking your client what kind of experience they would like to have.
Andrew addresses the common feeling that contractors often have that being profitable is unfair to their clients.
Our customers need us to be profitable so they can depend on us to be there.
Would you like to get in on the Better Business, Better Life™ jumpstart? Make an appointment with Darren, our Success Team Lead. We would love to support more business owners in doing what Andrew is doing!

Connect with Andrew!

Andrew’s Instagram

Andrew’s Facebook

Links and Resources:

Survival Trap

95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik

How to Make Your Time Worth $10,000 an Hour

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

145: Great Place to Work Spotlight with Adam McKee

Thu, 17 Jun 2021 07:00:00 -0400

Adam McKee is a client in our Better Business, Better Life™ program, and our featured guest today.

Adam is the owner of Contemporary Woods. He is growing his business and he is gearing up to hire A-players so he can have a great team. Dedicated to creating a great place to work and being an employer of choice, Adam is also taking our How to Hire the Best course.

His effort and intention are what struck the Tap the Potential team, and that’s what puts Adam in our “Great Place to Work” spotlight!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

89% of entrepreneurs have no system for attracting and hiring A-players in their business.
Adam explains what drew him to the Better Business, Better Life™ program.
Adam was both a Mike Michalowicz fan and a Donna Leyens fan before he ever became a Tap the Potential client!
Part of Adam’s new vision became no longer allowing his employees to slow, stop, or misdirect him from getting to his goals.
Adam discusses what has been implemented to allow his newest A-player to flourish.
Adam summarizes his A-player theory.
The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team.
How the How to Hire the Best course differs from other online courses that Adam has signed up for in the past.
Adam shares his story, and what he has learned from his struggles.

Connect with Adam:

Visit his website, check out his LinkedIn, like him on Facebook, or follow him on Instagram!

Links and Resources:

How to Make Your Time Worth $10,000 an Hour

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday

surrounded by idiots by Thomas Erikson

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

144: Making Better Business Decisions with Simon Meadows

Thu, 10 Jun 2021 07:00:00 -0400

Simon Meadows of Sterling Coaching is our guest today. Dr. Sabrina was a featured guest on his podcast a couple of months ago, and today, he takes the hot seat.

One of the things that most impressed Dr. Sabrina during their conversation was Simon’s willingness to share and reflect on his own experiences and how he uses that to serve those who he coaches.

As Simon is based in the UK, we get the added pleasure of hearing from him an international perspective of what’s going on today in small business.

Simon Meadows has owned and run his own businesses in many sectors such as construction, retail, importing, online learning, aviation, and business coaching. He has always shared his experiences, good and bad, with others so that they can benefit and he loves to do this every day.

Simon likes to be honest and plain-speaking, which comes from his 30+ years of working in and with the construction sector.

He now has the privilege of being a coach for over 12 years and he also coaches other coaches from around the world.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Both Dr. Sabrina and Simon are certified “Fix This Next” advisors!
Simon shares some of the misconceptions he had about coaching when he first started out in his early 20s, and what he has learned in terms of how to be more effective.
Dr. Sabrina walks us through a simple exercise for becoming self-aware when we’re on the hook and emotionally charged.
Decision-making: what’s the best method?
Simon reflects on some of the ways that having a coach can make a difference as a business owner.
To Simon, coaching is simply about three things: awareness, education, and accountability.
Even coaches have a coach!
When someone shares their experience with you, you get to pick and choose what you’d like to take away from that. They aren’t trying to impose their will on you.
Perspectives on coaching through COVID.
Tip: If you’re a business owner who has built up massive debt during the coronavirus event and it’s causing you to lose sleep, implementing Profit First is the ticket out.
Oftentimes, when we have one problem in our business, there are more. Simon explains how Fix This Next coaching helps you to know what your business needs from you next.
Join Tap the Potential’s Entrepreneurs Take Your Life Back! Facebook Group. Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other!

Connect with Simon:

Visit Simon’s Website, like him on Facebook, listen to his Podcast, or follow him on LinkedIn or Instagram.

FREE gift from Simon: Download your free, authorized copy of Mike Michalowicz’s Fix This Next eBook!

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

The 5 Second Rule by Mel Robbins

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

143: Managing Credit and Collections with Katie Keich

Thu, 03 Jun 2021 07:00:00 -0400

When small businesses don’t manage credit and collections well, it has a big impact on us as business owners. It affects our ability to grow, it affects our ability to hire a team and expand, and it keeps us on a treadmill.

Having “more money in your bank account” is what we’ll be discussing with our guest today, because being Profit First professionals at Tap the Potential, our focus is helping clients get their expenses under control in creating profit, and money leaking out just undermines that.

We are so pleased to be speaking with Katie Keich today, who will be sharing her experiences in supporting business owners around this often-overlooked area in our businesses.

Katie Keich is a senior credit & collections executive with over a decade of experience and a proven track record working in the logistics and supply chain industry. Currently, she holds the role of Chief Operating Officer at Central Credit Audit and Statewide Tax Recovery, in addition to being the CEO of her own consulting company, Full Advantage, LLC.

Full Advantage, LLC is an outsourced solution for billing, credit, and collections. Full Advantage looks, sounds, and feels like an extension of your company without the hassle of hiring, training, etc.

Previous to that, she held the role of Vice President of Commercial Services, building out a new division of commercial services offering customized workshops, training, and consulting for insideARM and The iA Institute.

Before that, she worked her way up from being an accounts receivable specialist to Director of Credit & Collections as the organization grew from a franchise with under $5M in revenue to a global logistics organization with $1.5B+ in revenue.

It was Katie’s responsibility to establish a credit policy, build a collections department, and train sales and credit associates across the country.

As the architect of her organization's credit and collection policy, Katie achieved credit losses at one point of .3% on revenues of $650M, a record unheard of in the business-to-business space. She is a five-time winner of her organization’s Special Recognition for Outstanding Performance.

When she’s not out educating companies on how to reduce their credit losses without sacrificing sales and increased revenues, Katie spends her time writing, singing, and hanging out with her husband and daughter at home in Pennsylvania.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Katie explains how to start with the end in mind with considerations and strategies.
Why all business isn’t good business.
It’s important to do business with clients whose immutable laws are very similar to yours.
Understand your client’s way of doing business.
Questions to consider when negotiating credit with your client.
Katies shares her Top 3 reasons why businesses don’t get paid on time.
Dr. Sabrina explains the purpose of the “Profit Audit” for Tap the Potential’s clients coming into their program.
You’re invited to join Tap the Potential’s Entrepreneurs Take Your Life Back! Facebook group. Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other!
Katie provides an overview of how her collections process works.
If you have payments and collections issues, don’t miss Katie’s closing thoughts and her free gift to listeners!

Connect with Katie!

Katie’s LinkedIn, Instagram, & Facebook

Full Advantage, LLC’s LinkedIn & Facebook

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

142: Developing a Consistent Reading Habit with Jeff Brown

Thu, 27 May 2021 07:00:00 -0400

Today’s guest, Jeff Brown, wears many hats, one of which is being the host of a podcast that has been a tremendous service to those of us who really desire to grow in our leadership. Fortunately for us, he has a new book coming out, Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, which will be released on August 31, 2021.

Listen in as Jeff shares more about his book, his podcast, and leadership strategies, plus he offers many nuggets of information that you are sure to find useful!

For nearly 34 years, Jeff Brown has earned his living behind a microphone; first as an award-winning broadcaster and, more recently, as an award-nominated podcaster, consultant, and speaker.

In 2013, Jeff launched the Read to Lead Podcast, a four-time Best Business Podcast nominee, featuring interviews with today's best business and non-fiction authors including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more.

Jeff has leveraged his experience as a former on-air personality to not only forge a successful path for his own podcast, but also coach and mentor numerous other award-winning and nominated podcasters as well. Additionally, he has worked with several multi-million-dollar businesses on the launch of their podcasts, including two of the largest churches in the US, and has even consulted the US government.

In 2016, Jeff was tapped by the largest university in Tennessee to begin teaching their brand new podcasting course.

Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Explorer, as well as publications like The Nashville Business Journal, The Tennessean, and hundreds of other blogs and podcasts.

Jeff currently lives outside Nashville, TN with his wife Annie and their three Dachshunds.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

When Jeff became consistent about reading intentionally, he began to see his career trajectory skyrocket.
His upcoming book tackles, in part, how technology is impacting not only what we think, but how we think.
Quick Tip: Creating an index in the blank pages at the beginning of a book allows you to easily find pages that you want to refer to later.
Reading should be less about remembering the material, and more about how it impacts your thinking.
Jeff suggests ways to set up your reading environment for maximum effectiveness
What are some of the books that have been impactful to you that have changed the course of your life over the last few years? Please join our new Facebook group, Entrepreneurs Take Your Life Back!, and tell us about it!
Jeff details five of the most common habits among the successful authors and business leaders with whom he has connected.
How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities!

Connect with Jeff!

Listen to his podcast by visiting his website, check out his LinkedIn, or follow him on Twitter and Instagram.

FREE E-BOOK! Download Jeff’s gift to you: D.R.E.A.M. Big: 5 Personal Habits That Will Supercharge Your Life

PRE-ORDER Jeff’s new book, Read to Lead, and save 40%!

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Who Moved My Cheese? by Spencer Johnson

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

141: Making More Time for What Matters Most with Ramon Ray

Thu, 20 May 2021 07:00:00 -0400

If you have ever struggled with stretching and growing as an entrepreneur while working from your gifts, while still being able to serve your clients, then don’t miss today’s lively conversation with Ramon Ray!

There’s so much we can learn from our guest today. We hope you’ll join us!

Ramon Ray is an in-demand expert on small business success.

He's a global keynote speaker, event host and emcee, entrepreneur, and best-selling author. Ramon inspires and educates thousands of business owners a year and works with leading brands to help them reach small businesses. He's the founder of SmartHustle.com and Entrepreneur in Residence at Oracle NetSuite.

Ramon has started four companies and sold two of them, and his fourth book, Celebrity CEO, is about building a community and personal brand.

Ramon has been invited to testify at the United States Congress and speak at the White House and has shared the stage with celebrity business thought leaders such as Seth Godin, Simon Sinek, Gary Vaynerchuk, and others. He's interviewed all five Shark Tank Sharks, including Daymond John, Barbara Corcoran, Lori Greiner, Mark Cuban, and Robert Herjavec.

Ramon has also interviewed President Obama and joined Ivanka Trump at the Global Entrepreneurship Summit in India.

Get to know Ramon better at http://www.ramonray.com.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

“Who am I, if this business doesn’t need me?”
Balancing the highest and best use of your time as you serve.
How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities!
Ramon shares his current growing edges after twenty years as an entrepreneur.
Encourage your entrepreneurial team members to understand what your clients are going through and to be thought leaders in their own areas. Don’t stifle their growth!
Ramon unpacks his areas of struggle with Dr. Sabrina.
If working with someone does not serve you, refer the request to a different resource, so that you do not do that person a disservice.
Smart partnerships and our individual gifts.
Dr. Sabrina offers powerful questions to get the ideas and opportunities going.

Connect with Ramon:

Ramon’s website

FREE Download from Ramon: The Celebrity CEO Blueprint

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

140: The Value of Community for Entrepreneurs

Thu, 13 May 2021 07:00:00 -0400

Tap the Potential’s Success Team Lead, Darren Hopman, joins Dr. Sabrina in conversation today regarding the loneliness and isolation that entrepreneurs often feel.

If you’re experiencing these same challenges, keep listening as we explore ways to build community and create that all-too-important connection, which is particularly needed during the difficult times that we all go through as entrepreneurs. We hope you are encouraged!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Darren relates a recent call from a troubled client, and the client’s mindset shift by the end of the conversation.
Other entrepreneurs can offer us encouragement and solutions when we’re in a negative state of mind.
Creating daily “touchpoints” for clients and other entrepreneurs is a way that helps us to move forward when confronted with a challenge.
Dr. Sabrina offers two questions to ask yourself at the end of the day.
Listening to our past podcast episodes each day is one way to be encouraged and a way to get your head in the right space.
How to “better your best”.
Our Entrepreneurs Take Your Life Back! Facebook group is a GREAT way to connect with others! Invite your friends!
Join our powerful Better Business, Better Life™ program. We want to get you to that place where your business can run without you and you can have that great quality of life that you deserve.
The importance of being fully rested and present with your clients.

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The Five-Hour Workday: Live Differently, Unlock Productivity, and Find Happiness by Stephan Aarstol

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

139: Finding the Confidence to Take Big Leaps with Jeff McMenamy

Thu, 06 May 2021 07:00:00 -0400

Today’s guest, Jeff McMenamy, has quite a story to share, and in today’s interview, he and Dr. Sabrina journey all the way back to 2008, when he was on the cusp of something great. It is also how they first met. Dr. Sabrina has had the opportunity to work with him and watch his business grow. Listen in to hear this inspiring story of how Jeff has used his success to impact the lives of others and to build a great place to work for his team members.

Jeff McMenamy is an Occupational Therapist who has been practicing for 31 years and in private business for 20 years. He is the Owner and CEO of Teton Therapy which is an outpatient Physical and Occupational Therapy company that has operated and managed clinics in Riverton, Lander, Dubois, Cheyenne, and Sheridan, Wyoming. During the COVID pandemic, Teton Therapy of Cheyenne and Riverton upgraded to new buildings. Jeff, his wife Mic, and their son Ian all work in the business. Teton Therapy has a management team in place which allows for day-to-day operations to take place without the owner's presence. Jeff and Mic enjoy taking a month off each winter renting a house in a warm location to spend time with family while enjoying outdoor activities. You may have seen them driving across the US trailering a boat along with two Kayaks, bikes, golf clubs, and fishing rods.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina shares her first impressions of Jeff upon meeting him in 2008.
Jeff addresses the powerful question from Dr. Sabrina that gave him the courage to start growing his business.
Having a coach for a sounding board is very important.
Pumpkin Planning, in which Dr. Sabrina is certified, and Profit First have been instrumental in Jeff’s success.
Asking team members what support they need is woven into Tap the Potential’s Coach Approach, and is a principle that Jeff still passes on to his managers.
Jeff shares some of the employee benefits that his business has been able to start providing to its team members.
An impactful video can be a great hiring tool.
Jeff’s creative proposal for an alternative to a staff meeting.
“What would Sabrina ask me right now?”

Connect with Jeff!

Check out his website and like him on Facebook!

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

138: What You Wish Employees Would Do

Thu, 29 Apr 2021 07:00:00 -0400

On today’s episode, we’ll be discussing a very important topic, and that is how to get your team members to make decisions and take initiative to solve problems on their own.

When business owners are asked about the best way that Tap the Potential can support them in having a better team, this issue is one of the most frequently requested.

Listen in as Dr. Sabrina draws from her vast experience on the subject and takes you on a deep dive into how you can bring this about in your business, too, because there are multiple pieces to making this work!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The strategies that Dr. Sabrina shares today come straight from her upcoming book, The 4 Week Vacation (releasing October 2021), so you’ll be getting an overview of a couple of chapters!
Remember that we are in a relationship with our team members and that relationship is a system. When one person in that system over-functions, it creates the opportunity for others in that system to under-function.
When you change your behavior, it forces the others in the relationship to change their behavior, as well.
How to help your team members step outside of their comfort zone:
- Be explicit with your team members.
- Acknowledge the effort and not the result.
Properly equip your team members for success when it comes to making decisions and problem-solving.
In order to be successful in delegating and having team members who take initiative, you need to be hiring A-players whose values align with the immutable laws in your business.
If you’re struggling to hire A-players, you can read Dr. Sabrina’s book, How to Hire the Best, or sign up for the next How to Hire the Best COURSE. Learn how you can become an employer of choice!
By delegating, what opportunities does this free up for you? Download your FREE Chart of $10,000 an Hour Activities for ideas on what you can be doing to add value to your business.
Dr. Sabrina walks through your compelling vivid vision, immutable laws, field of play, and the “filter” questions. This is taught at a much deeper level in the Better Business, Better Life™ program.
The Survival Trap helps to illustrate how the day-to-day decisions we make have long-term ramifications.
“Q-Storming” is a process of brainstorming powerful questions that often leads to new insights and new possibilities. Remember, the questions we ask determine the solutions we find. If we don’t like the solutions we’re finding, we need to be asking better questions.
Dr. Sabrina shares some “decision-filtering” questions that you can use with your team to help make better decisions.
Don’t forget to celebrate the effort, rather than the result!

Links and Resources:

Ep. 137: How She Turned Her Business Around During COVID with Cathy Anesi

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The Game of Work by Charles Coonradt

The Road Less Stupid by Keith J. Cunningham

137: How She Turned Her Business Around During COVID with Cathy Anesi

Thu, 22 Apr 2021 07:00:00 -0400

Today’s guest is Cathy Anesi, a member of Tap the Potential’s Better Business, Better Life™ program. She has an incredible story to share, and just wait until you hear about her NEST program, which is both innovative and cutting-edge. Listen in to hear how Cathy has transformed her business from barely surviving to profitably thriving!

Cathy Anesi is the Owner and Director of The Lighthouse Retreat and Wellness Center. She is a Licensed Clinical Social Worker with extensive experience working with individuals of all ages, families, and groups. She supervises the therapeutic staff at The Lighthouse. She is a Reiki Master, has Certifications in Cranial Sacral Therapy, and completed level 4 training in the PURE healing light energy. Cathy’s sessions are unique in that she utilizes energy healing modalities combined with traditional psychotherapy where appropriate. This method is an extremely effective way to help clients process sometimes painful emotional issues easily in an environment of support and healing. Cathy’s passion is facilitating groups concentrating on the empowerment and self-care of women. Her compassion and non-judgmental Spirit offers a space that is nurturing and healing.

Cathy is also a Level II EMDR therapist. (*Eye Movement Desensitization and Reprocessing is a form of psychotherapy that was developed to resolve symptoms resulting from disturbing and unresolved life experiences. It uses a structured approach for treatment of trauma-related disorders such as post-traumatic stress disorder, anxiety, and depression. Clients are able to free themselves from the hold that these negative experiences have on their lives after completing treatment.)

She received her MSW from Fordham University Graduate School of Social Work with a concentration in children and families. She has worked extensively with families of children with disabilities within the Westchester County area through Early Intervention and The Committee for Preschool Education. Currently, Cathy provides family therapy using the NEST modality in conjunction and collaboration with the other Lighthouse therapists.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Cathy describes the crossroads she found herself at right before she joined the Better Business, Better Life™ program.
Implementing the steps set forth in the program helped Cathy’s business to not only survive but to thrive in less than ten months.
Dr. Sabrina shares the increasing revenue, net profit increase, and gross margin numbers of how much Cathy’s business has grown during COVID, between Q1 of 2020 and Q1 of 2021.
Cathy provides an overview of The Nest Program that is offered at The Lighthouse.
Cathy discusses the biggest challenge that she has found in her business.
Dr. Sabrina details the benefits of taking a 4 Week Vacation.
Leadership Bootcamp is a six-week course that teaches your A-players how to take leadership roles within your business.
Understanding the psychology of A-players and how to attract them to your business is taught in the How to Hire the Best course.
Making an investment in coaching is making an investment in ourselves.

Connect with Cathy!

The Lighthouse Retreat

Facebook

Instagram

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

136: How to Restore Focus and Your Digital Well-Being with Mark Ostach

Thu, 15 Apr 2021 07:00:00 -0400

In today’s episode, Mark Ostach joins Dr. Sabrina in a conversation centered on digital wellness.

Mark helps people find the courage to connect – with themselves, their purpose, and with the people in their lives, both online and offline. Mark's goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection.

Mark knows what it’s like to feel disconnected having compulsively checked his phone for over a decade. He’s on a mission to teach us healthy digital habits so we can improve our digital wellness and create deeper connections with things in life that matter most.

Mark holds degrees in psychology and technology with an interest in behavioral neuroscience. He is determined to remind the world that human connection is the most powerful connection we have.

A nationally recognized speaker on Digital Wellness, Mark has done two TED talks and spoken to thousands of people all over the country encouraging them to embrace a culture of digital wellbeing.

Go ahead and check your phone one last time and get ready to be inspired by Mark Ostach!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Mark discusses the correlation between our online activities and how we think and feel, and how the psychology of technology became an obsession for him.
Replacement therapy can work when we want to take a break from technology. However, social media can still be a slippery slope, even when we intend to take a break from it.
Dr. Sabrina and Mark share their strategies for distancing from social media.
Mark explains the perspective we should have on digital wellness.
Mark teaches organizations how to create more meaningful connections online.
While you’re online, find space that shows your vulnerability, courage, grace, and empathy. This makes using technology more meaningful.
You don’t have to violate your digital detox by being online, just be more intentional with how you’re using the content you access to encourage, uplift, and provide meaning to others.
“If You Really Knew Me”: a game to play that creates more intimacy.
Mark shares the five things that promote digital wellness on the individual level.
Be thoughtful and intentional in using technology to support connection.

Connect with Mark!

Visit his website, check out his LinkedIn, and get a FREE eBook copy of his book, Courage to Connect.

Links and Resources:

Voxer: Walkie Talkie App for Team Communication

Slack: Where work happens

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

135: The Value Proposition for Your Business with Nick Pavlidis

Thu, 08 Apr 2021 07:00:00 -0400

We often talk about how we, as entrepreneurs, are A-players, and how our businesses benefit from hiring A-players, so who could possibly think that there’s a dark side to this, an Achilles heel of being an A-player?

In today’s episode, guest Nick Pavlidis reveals what we need to be aware of around this dark side as we work on designing our businesses that give us our lives back. Nick shares so many inspiring nuggets of wisdom that you may even find yourself experiencing a total mindset shift during this conversation, so please join us!

Nick Pavlidis is a lawyer-turned-ghostwriter, podcaster, and course creator. Nick helps thought leaders write books that build more momentum during the writing process than most books build over their lifetime. He also helps writers turn their talent and passion for writing into a profitable ghostwriting business.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Nick shares the compelling story of why he transitioned from a law career into a writing career, and how making these decisions surrounding that transition gave Nick his life back.
Dr. Sabrina and Nick discuss the lessons he learned during that period of time.
The downside to being an A-player is learning to set boundaries. Dr. Sabrina explains why this is imperative to the entrepreneur.
What value could you be providing when you’re not in the weeds? What’s being missed with your top clients? Understand the value of what you and your business offer.
When we, as entrepreneurs, own our value and recognize and work from our strengths, the value gets delivered to our clients.
Nick shares information about his course, Booked!, which is designed for thought leaders. This course will walk you through the same process that his ghost-writing clients go through to help achieve success and teaches you how to use the book-writing process as a way to generate revenue and new opportunities.

Connect with Nick!

Follow Nick on Twitter and Instagram, check out his various websites: Nick Pavlidis, From Book to Booked!, Authority Ghostwriting, and Ghostwriter School; and listen to his podcasts at Five Minutes with Dad and Confessions of a Terrible Husband.

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

134: Veggies First: Is Your Business Giving You the Quality of Life You Deserve?

Thu, 01 Apr 2021 07:00:00 -0400

Over the last fifteen months at Tap the Potential, we have been surveying entrepreneurs that take the Better Business, Better Life™ assessment over whether their businesses are giving them the quality of life they deserve.

In preparation for the release of Dr. Sabrina’s newest book, The 4 Week Vacation, which is coming out in October 2021, we’re crunching the numbers and running the stats on this assessment, and she will be sharing some preliminary information with you today.

If you find yourself identifying with these numbers, just know that you are not alone! Dr. Sabrina offers some simple steps that you can start taking immediately - today, even! - that will create a higher quality of life for you and make you more effective when you’re working on your $10,000 an hour activities.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

76% of small business owners who have taken Tap the Potential’s assessment find it hard to “switch off” and not think about the business.
More than half of the respondents say they have neglected basic needs, such as sleep, healthy eating, or social interaction because of work.
57% feel that it is taking increasing efforts to accomplish simple tasks.
Almost 75% report that their moods fluctuate based on how the business is doing.
Veggies First is a mindset. It is critical that we take care of ourselves first.
When we do Veggies First, it makes us better, stronger, and more resilient. When we’re consistent, we improve the quality of our thinking, our idea-generation, and our decision-making.
Each Veggies First that we do is a small step forward to taking our life back from our business and builds not only our own strength but our business’s strength toward our 4 Week Vacation.
Dr. Sabrina offers suggestions towards, and the benefits of, getting in our Veggies First.
A 4 Week Vacation presents some unique opportunities for high-quality leisure time.
A customized permission slip for you to do your Veggies First? Yes, please!

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

The 4 Week Vacation by Dr. Sabrina Starling PhD - COMING OCTOBER 2021!

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Ikigai by Héctor García and Francesc Miralles

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

133: How to Make Your Life Better By Having An Executive Assistant with Melissa Swire, Part 2

Thu, 25 Mar 2021 07:00:00 -0400

Welcome to the second part of a two-part series featuring Melissa Swire, Dr. Sabrina’s executive assistant!

Today, Dr. Sabrina and Melissa discuss the fear of letting go and delegating, the important qualities to look for when hiring an EA, as well as some tips on what to do if things go awry with your EA.

If you’re wanting to free up your time to do those $10,000 an hour activities, then you’re going to find this episode very helpful!

Melissa is the Founder of the Servant-Hearted CEO, Co-Founder of the non-profit Patriots Cove, and the Elizabeth Dole Fellow for the State of Pennsylvania. She helps entrepreneurs maximize executive-assistant relationships so that together, they can get their lives back.

Her course and coaching program, the Servant-Hearted CEO Executive Assistant Certification®, prepares executive assistants to support business leaders remotely, ending overwhelm and freeing up their time to do the things they love.

Melissa is on a mission to bring financial stability to disabled military veteran families. For every course sold, one is given to a military caregiver, and together we make an impact.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina and Melissa share that Melissa will be taking on a different position within Tap the Potential, and Dr. Sabrina is getting a new EA: Nichole!
What drives the entrepreneurial fear of not wanting to let go of tasks.
Melissa describes how she manages Dr. Sabrina’s ideal-day calendar.
How saying “no” is really saying “yes” to your clients and to the most high-priority meetings.
It’s important to share with your EA the parts of work that really energize you.
An EA is your gatekeeper!
Qualities to look for in an A-player executive assistant.
When something goes wrong, learn to take a look at systems before you take a look at people.
Melissa offers tips on how entrepreneurs and business owners can work more effectively with their EAs.

Connect with Melissa!

Connect with her on LinkedIn, like her Servant Hearted CEO Facebook page, and check out her Website!

FREE Workbook Download: How to Get Started with an Executive Assistant

Melissa’s Tip: Use the http://www.tapthepotential.com/10k/ download in conjunction with her EA download! This will help you to see all the things you are doing that are holding your business back.

Part 1: 132: Why an Executive Assistant Should Be Your First Hire to Free Up Your Time with Melissa Swire

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

132: Why an Executive Assistant Should Be Your First Hire to Free Up Your Time with Melissa Swire

Thu, 18 Mar 2021 07:00:00 -0400

An executive assistant can make a huge difference in your life as an entrepreneur, as Dr. Sabrina can attest. Her own EA, Melissa Swire, joins her in this eye-opening discussion on how executive assistants can take so much off your plate that you have time for those $10,000 an hour activities that are the hot topics among many of Tap the Potential’s clients.

In addition, an executive assistant is a forward-thinking, strategic partner, as you will hear in their conversation. Melissa has tremendous insight into how to teach us entrepreneurs to let go so that we can grow our teams and have that opportunity to work from our strengths.

Melissa is on a mission to bring financial stability to disabled military veteran families. For every course sold, one is given to a military caregiver, and together we make an impact.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Melissa shares the compelling story of how she got into the world of executive assistants.
Melissa is very involved in the military caregiver community and is passionate about providing people (many of whom have left high-level, corporate jobs) with the skills to be an EA and the opportunity to stay home and care for their military spouse.
The inspiring history and mission behind Patriot's Cove.
How describing your ideal day to your EA can give your EA the confidence and insight needed to organize your calendar to your distinct advantage.
Having a dedicated two-week period to focus on projects while minimizing meetings is very productive.
Dr. Sabrina explains how she and Melissa worked together to make her calendar flow very efficiently, which enables her to be fully present with people when she knows what to expect.
Melissa provides tips and tricks to organizing a calendar.
Melissa addresses common misgivings and fears when considering hiring an EA.
To consider: If you had an executive assistant to help you create your ideal schedule and to follow that schedule to protect your time, what would your life and your business look like 60 and 90 days from now?
NEXT WEEK: We will have a follow-up episode around the fears of letting go, and how to delegate effectively so that your EA can take things off your plate for you, what qualities to look for, and more!

Connect with Melissa!

Connect with her on LinkedIn, like her Servant Hearted CEO Facebook page, and check out her Website!

FREE Download: How to Get Started with an Executive Assistant

Melissa’s Tip: Use the http://www.tapthepotential.com/10k/ download in conjunction with her EA download! This will help you to see all the things you are doing that are holding your business back.

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

131: Creating An Exceptional Culture with Galen Emanuele

Thu, 11 Mar 2021 08:00:00 -0400

Grab your pen and paper, because in this insightful conversation, today’s special guest, Galen Emanuele, will be sharing plenty of golden nuggets of wisdom around culture and ways to be the kind of leader that your business and your team need you to be so that you have a business that gives you your life back. Don’t be surprised if you feel compelled to take some notes!

Galen Emanuele reframes the way teams and organizations establish culture, communicate, and perform together in business. His unique content is full of actionable tools to massively improve team dynamics, communication, EQ, and generate high-level performance and engagement.

A highly sought-after international speaker, with clients including Microsoft, Safeway, and NASA, Galen is also a world-class improviser, having taught and performed improv for many years including touring with the cast from Whose Line Is It Anyway?

An authentic, captivating teacher and performer, Galen has a unique gift of being able to cut through the noise and fluffy language to translate broad concepts into simple, practical skills and mindsets. Developed over thousands of hours on stage working with audiences and teams Galen’s profound truths and tangible takeaways permanently change the way humans show up in business and life.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Galen discusses his propensity of natural curiosity and his passion for, and definition of, culture.
Establishing the right kind of culture requires a strategic approach, just like any other part of your business where you desire success.
Take the values that you have and translate them into actual behaviors and mindsets.
Galen explains the concept around the “Yes, and” culture of cohesive, highly-engaged awesomeness and how it applies to business.
There is a surprising and profound parallel between “improv” and being an effective leader.
If you want to be impressive as a leader, make your team look brilliant, and make your client look brilliant.
The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”.
Galen discusses the huge impact that the simple act of asking for feedback has on a leader.
What the phrase “tell me more” can teach you.
Consider how you can set your team members up for success.
Ask your team members what support they need from you.
Galen suggests asking these same three relationship-building questions of your direct reports every quarter during a 20-minute meeting: What am I doing great? What is my biggest area of opportunity to improve? What would a 10/10 look like for me?

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Connect with Galen!

Visit his website, like him on Facebook, follow him on Instagram and Twitter, connect with his LinkedIn, or subscribe to his YouTube channel!

Our Free Weekly Video Drop: The #CultureDrop - Join the CULTURE DROP

130: The Importance of Entrepreneurial Community - Roundtable

Thu, 04 Mar 2021 08:00:00 -0400

It is through our connections with others that we are able to grow continually. When we meet those who have made it through the school of hard knocks, and those people are willing to share those experiences with us, it allows us to hopefully short-circuit some of the hard knocks as we learn and grow from their experiences.

Three of the people who play a huge role in Dr. Sabrina’s network with whom she would feel comfortable reaching out to if she were struggling with something (or feel comfortable in supporting them during their struggles, as well) are with us today: Donna Leyens, John Bates, and Darren Virassammy.

Listen in to learn the value of community around you as an entrepreneur, as seen through the eyes of these very special people.

Darren Virassammy believes we have the power to create the workplace culture we envision, where people are engaged, valued for being valuable, and playing to their strengths. 34 Strong Co-Founder and TEDx Speaker Darren Virassammy leads the team that serves alongside you to make that a sustainable reality, whether you lead an army of one or a large organization.

Donna Leyens is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact as small business growth strategists.

John Bates’s “why” is to unleash what is great in all of us, so that it can live in the world. John lives that “why”, and he has a lot to share. He has spoken, hosted, and coached for over 35 different worldwide TED and TEDx events. The amount of vulnerability, openness, self-reflection, and honesty that a well-done TED-format talk requires is second to none. The insights into leadership, success, and fulfillment in life that John has gained from his years of experience with this allow him to share some of the biggest, most powerful secrets of truly successful leadership that exists.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Donna not only trains Pumpkin Planning Strategists, but she is also passionate about building community with other entrepreneurs.
John is also a community-builder and looks for ways that he can be a gift from his gifts.
People from different professions can have amazing insights into your own profession.
Reflections are shared on how different their lives and businesses would be if they all hadn’t met Mike Michalowicz.
Darren’s talk on strength at a ProfitCon compelled Dr. Sabrina to share his message, including with those with whom she worked because it had such an impact on her life.
Being approachable and remembering where you came from can make a huge difference in somebody’s life.
Join our new Facebook group, Entrepreneurs Take Your Life Back! and see how you can benefit from the power of community.
It’s important to see examples of others in the community who are succeeding at working less and becoming more effective at what they do.
Learn to feel comfortable with asking yourself what it is you need help with right now, and with putting that out in the community so that the community can support you and come forward with the gifts.
Once you get past the idea that you have to be perfect everything becomes easier.

Links and Resources:

Facebook Group: Entrepreneurs Take Your Life Back!

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Survival of the Friendliest by Brian Hare and Vanessa Woods

The Live Launch Method by Kelly Roach

Connect with Donna:

Facebook Group: Pumpkin Planners Rock

Donna’s Website: Pumpkin Plan Your Biz

Connect with John:

John’s Website: Executive Speaking Success

FREE TEDx Tips Course

Connect with Darren:

Company Website: http://www.34strong.com/

Darren’s LinkedIn

Free Exercise Download: Grind. Greatness. Genius. (PDF)

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

129: Making Sense of Marketing Differences with Rob Minnick

Thu, 25 Feb 2021 08:00:00 -0400

We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price.

However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do?

Our guest today is a client in Tap the Potential’s Better Business, Better Life™ program, and he helps us dig into the question of “Is different really better?”

Join us for this fun episode as we look at creative solutions that will help answer this question not only for him but for many others, as well.

Larry Robert Minnick, Jr. prefers to go by Rob and is the CEO/ President of Minnick’s Inc. and Minnick Training Center. He has 39 years’ experience in the Heating and Air Conditioning field, in particular with Mechanical Design & Building Performance for owners. The reason Rob decided to concentrate on the family business was that he loves what he does and it allows him to meet people and he enjoys a challenge. Rob Minnick earned his certifications from the State of Maryland, Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, United States Green Building Council, and National Comfort Institute.

He lives in Burtonsville, MD, with his wife Dawn. They have 3 children, 1 grand-daughter, and 1 dog. When Rob is not working, he likes to spend time with his family, play drums, travel, and play golf.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Rob shares the three questions that consultants told him to ask himself and his brothers when they were buying out the business from their father.
Once Rob learned to take a deeper dive into his company vision, it went from being a half-page long to being a page and a half long. He relates how and why his team members were excited when he shared his vision with them.
Rob’s team members are excited to be actively involved in setting their own goals.
Rob has a deeper knowledge of problems than his competitors, so communicating with homeowners on the deeper issues that their HVAC system is experiencing is the biggest challenge that Rob currently faces. This is what Rob finds the most difficult, and where he will find the greatest opportunity to differentiate himself.
Educating influencers who deal with the customer before the customer deals with Rob is one path that Rob will take to resolve the communication issue.
Dr. Sabrina explains the “halo effect”.
How to position yourself as the authority.
It’s important to identify your top referral sources. These are key places to educate.

Connect with Rob!

www.minnicks.com

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The Game of Work by Charles Coonradt

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

128: How to Make Your Time Worth $10,000 an Hour (Part 3)

Thu, 18 Feb 2021 08:00:00 -0400

Welcome to the third and final episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners!

Today, we’re going to look at how to get our teams focused on making their time worth $10,000 an hour. This is the point where that $10,000 an hour mindset becomes extremely valuable. Once you’re managing this way of thinking for yourself, you can get your team members on board with it, too, by helping them to understand what that business sweet-spot is, how their role contributes directly to supporting the sweet-spot of the business, and finally, assuring they are confident in the knowledge of what their most valuable contribution is toward this sweet-spot!

In order to support you in working through this special series, you’ll want to download our workbook and “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k.

Let’s dig in!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

If you still haven’t download the workbook (which includes the “Chart of $10,000 an Hour Activities”), please visit www.tapthepotential.com/10k.
SPECIAL INVITATION: When you download this workbook, you’ll be invited to join our private “Take Your Life Back” Facebook group! Please join us for fun, education, contests, and prizes!
The Survival Trap helps to illustrate how the day-to-day decisions we make have long-term ramifications.
Powerful questions we can use with our team members.
A-players who are a good fit with your core values or immutable laws in the business are 900-1200% more productive than warm bodies.
A-players should be encouraged to work from their strengths.
Tips on how to identify our team members’ strengths.
When the whole team understands the value of working from strengths, the whole team can support and look for others on the team who can pick up the slack, and who can do that thing that one team member does not enjoy doing.
How you can use the “Chart of $10,000 an Hour Activities” when thinking about their opportunities for advancement.
Tap the Potential’s Leadership Bootcamp is for clients’ A-player team members who are ready to step into leadership roles in the business.
Don’t miss out on taking our assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business.

Links and Resources:

Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k

Part 1 of the Series: 126: How to Make Your Time Worth $10,000 an Hour

Part 2 of the Series: 127: How to Make Your Time Worth $10,000 an Hour

Strategic Planning Series:

Part 1, Part 2, Part 3, and Part 4

Download the Strategic Planning Series Workbook HERE!

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The 4 Week Vacation by Dr. Sabrina Starling PhD - To Be Released!

127: How to Make Your Time Worth $10,000 an Hour (Part 2)

Thu, 11 Feb 2021 08:00:00 -0400

Welcome to the second episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners!

Today, we’ll get into ways of utilizing the 80/20 principle more effectively in your business, and how to combine that with the Profit First system. You’ll be hearing the secret to multiplying your profit by 100-900% in the next twelve months (or less!), plus this will free up your time in your business AND you’re likely to have a much better attitude toward your business by the time you implement these principles.

In order to support you in working through this special series, you’ll want to download our workbook and “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k.

Let’s dive in!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

If you missed downloading the workbook (which includes the “Chart of $10,000 an Hour Activities”) last week, please visit www.tapthepotential.com/10k.
It’s important to understand that 20% of our efforts are responsible for 80% of the results that we get.
20% of the clients and customers in our businesses are responsible for 80% of our revenue.
Setting a modest goal to increase revenue by 25% from the top 20% of your clients by delivering additional value generates an additional $200,000 per year based on one million dollars yearly revenue.
This frees up considerable time and allows you the choice to drop 80% of your (PITA) clients and customers.
There is a huge impact of being “at choice”!
A tremendously powerful, brain-storming exercise to take your team through. (Hint: This meeting is a $10,000 an hour activity!)
Comparing $10 an hour activities with $10,000 an hour activities in your business.
Why you must have the Profit First system in place at your business. (Tip: We’re Profit First professionals here at Tap the Potential and can support you in getting your system in place!)
Take our assessment to identify key systems to put in place in your business that will allow you to free up more of your time and have a better quality of life.
NEXT WEEK: The importance of aligning your team members and getting them working from their strengths.

Links and Resources:

Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k

Part 1 of the Series: 126: How to Make Your Time Worth $10,000 an Hour

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The 4 Week Vacation by Dr. Sabrina Starling PhD - To Be Released!

126: How to Make Your Time Worth $10,000 an Hour (Part 1)

Thu, 04 Feb 2021 08:00:00 -0400

One of the most popular topics of conversation among Tap the Potential’s family of business owners is “how to make your time worth $10,000 an hour”, and we’re going to be taking a deep dive into this topic today.

This is the first episode of a three-part series, and over the next few weeks, we’ll be talking about how to avoid the most common and costly missteps when working on your business and the secret to multiplying your profit by 100-900% in less than twelve months time (and freeing up your time while doing so!). PLUS, you’ll be hearing two questions that will get you laser-focused on your $10,000 activities in your business that will help multiply your profit.

Making the most of your time spent working on your business is the very first step to taking your life back from your business. Your mindset will shift significantly over these next few weeks around how you show up and how you’re spending your time in your business.

In order to support you in working through these next few weeks, you’ll want to download our “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k. Let’s get started!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Your $10,000 an hour activities are going to be different than someone else’s. Learning how to focus on the unique gifts and talents that you bring to your business helps create the value in your time.
Here’s a little experiment for you to take a mental inventory of your business.
The biggest value we get from the $10,000 an hour time we spend working on our business is the impact on the quality of our life.
Our assessment looks at the quality of your life in relation to the systems you have in place in your business.
Are you in a dysfunctional relationship with your business?
“Confessions of high-level entrepreneurs”
Anytime we’re putting a system in place that serves the top client or customer or is in relation to the sweet spot of the business, we are operating within the realm of the $10,000 an hour activity.
Some personal examples of $10,000 an hour activities.
What you can learn from the 5 Question Survey that Tap the Potential sends out to all of their clients at the end of the year.
The two powerful questions that get you super-focused on your most valuable activities. You can also find these two questions, as well as your chart, in your $10,000 an hour downloadable workbook.
Join our podcast Facebook Group and share what your “one thing” is that you’re going to do today that will make everything else easier or unnecessary.
NEXT WEEK: Some very eye-opening math around the 80/20 principle that will help you see ways to increase the revenue of your business while freeing up your time!

Links and Resources:

Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The 4 Week Vacation by Dr. Sabrina Starling PhD - To Be Released!

The One Thing by Gary Keller

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

125: From Struggling Solopreneur to Success with Andrea Walker

Thu, 28 Jan 2021 08:00:00 -0400

Watching today’s guest grow her business over the last five years or so has been a real pleasure. Andrea Walker joins us in a conversation about the struggles she had with bringing on team members early on in her solopreneur journey, and the success she enjoys today.

Andrea and her business, Smartly Organized, are featured in a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members.

You are sure to recognize yourself in many parts of this inspiring discussion and experience some of your own great “A-ha!” moments.

Certified Professional Organizer® Andrea Walker is passionate about helping her clients. As owner of Smartly Organized, a professional organizing firm headquartered in New Jersey, Andrea and her team have been helping discerning clients accomplish their organizing goals since 2010.

Her company specializes in offering sanity-saving solutions to keep you on track before, during, and after your move. With her proprietary SmartMove™ system her team will declutter, organize, and stage your home for a quick and profitable sale and then make your new house a home in as little as one day.

Her attention to detail and high level of service set her apart from her peers, making her your trusted partner. A Smartly Organized move is the smartest move you will ever make!

Andrea has been quoted in various publications, appeared on the TV show “Hoarders: Buried Alive,” and was interviewed on NBC’s home improvement show “HouseSmartsTV” where her work organizing 250 pair of boots and shoes was featured in a segment.

Prior to launching her own firm, Andrea held senior positions in risk management at various well-known financial institutions.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Andrea attributes the success in building her team to the process that is outlined in Dr. Sabrina’s How to Hire the Best series.
Andrea shares the impact of writing a great job ad.
One epiphany that Andrea experienced was Dr. Sabrina’s observation that A-players hang together.
Immutable laws and the value of the process in building teams that we take pride in.
There is wisdom in regularly seeking input from others.
We don’t really know how we’re different from others in the same industry, so we need to hear outside feedback on how other people see us and how our clients experience us.
Growth is not always easy, but staying stagnant is not an option.
Knowing your sweet spot is essential to attracting the best to your business.
Pumpkin Planning your business is not required before you decide to hire, but it would make it a more efficient process.
Testimonials tell us what our top clients are paying attention to, and we can improve on these things to attract the better clients.

Links and Resources:

QUIZ: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join ourBetter Business, Better Life™ program.

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

124: Leading with Curiosity and Vulnerability with Dov Baron

Thu, 21 Jan 2021 08:00:00 -0400

Please welcome one of our most popular guests back to the show! Dov Baron is here to share more of his thoughts on loyalty and building culture, and his work is featured in Dr. Sabrina’s How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members. You are sure to get a lot out of this episode!

Dov Baron is “The Dragonist”, guiding us in how to recognize and nurture dragons (the top talent) hidden in our organizations. A Dragon Leader is not a position, it’s someone who is always pushing to improve and wants those they serve to reach their full potential.

Dov’s humor and no-BS style are contagious. As a master storyteller, he is considered to be the leading authority on actualized leadership. Actualized leadership means getting the result you set out to achieve in the most meaningful manner.

Working with diverse leaders and executive teams, Dov filters common bonds to create Fiercely Loyal cultures. You can’t achieve loyalty without “meaning” and talent only stay when they feel they are a part of something larger than themselves.

Besides being a bestselling author of One Red Thread and Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent, Dov has been named one of Inc. Magazine’s Top 100 Leadership Speakers to Hire and as one of the Top 30 Global Leadership Guru's. He has spoken to the United Nations, The World Management Forum (Iran), The New York National Speakers Association, and The Servant Leadership Institute.

In June 1990, while free rock climbing, Dov fell approximately 120 feet and landed on his face. The impact shattered most of the bone structure of his face. After ten reconstructive surgeries, no external evidence remains; however, this experience wasn’t just life-changing, it has been completely transformational. Dov shares how Dragons are born in fire––experiences that could potentially destroy you––instead can birth purpose, passion, and hunger to champion others to nurture the Dragon Fire in ourselves, our families, our communities, and our companies.

Dov believes the world needs more "Dragon Leaders" committed to living their purpose, standing in their truth, and empowering others to find their fire and do the same.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dov addresses the general mistrust of leaders and how we, as business leaders and entrepreneurs, can bring humanity and compassion back.
Dov explains the reason why advisory boards must have both artists and women.
There’s a surprising connection between curiosity, love, and leadership.
It’s important to surround yourself with people who don’t think like you.
Don’t be afraid to confront and breach your bias!
What does it mean to be a Dragon Leader and looking for your Dragon Fire? Dov has the answer, and the path to find it!
Leaders must go first with vulnerability.
Dov shares a powerful vulnerability exercise.
Remember that we’re humans first; everything else after that is an opinion.

Connect with Dov!

Visit Dov's Website, find him on LinkedIn, like him on Facebook, follow him on Twitter, and check out his support tools on Patreon.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Frequently Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

123: Strategic Planning Series: Designing for Profit in 2021

Thu, 14 Jan 2021 08:00:00 -0400

We are all eagerly looking forward to a much better experience in 2021, so we are bringing you a four-part series around strategic planning.

Please join Dr. Sabrina and her co-host, Mike Bruno, on this fourth and final part of this series with some questions to consider in determining what goes into budgeting and planning, so that you can build profit right into your business.

This is our gift to you, and we sincerely hope that you find value in this experience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

If you haven’t done so yet, Dr. Sabrina invites you to download the Strategic Planning Workbook to use as a reference tool as you follow along and work through this special series.
Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encourages you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened.
Dr. Sabrina discusses the Survival Trap Image from the workbook and how the day-to-day decisions we make have long-term ramifications.
Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, and training for example.
Ask yourself what you need to be better compensated in your business.
Dr. Sabrina addresses the feelings of guilt around raising prices to reflect the true value of services provided.
There is a chart that shows what sort of percentage you should be targeting for profit that is based on business revenues. This chart, called “Profit First Target Allocation Percentages,” can be found near the end of the Strategic Planning Workbook.
What can you be doing for your top clients that can make them see tremendous value in what you're delivering for them?
Make this your opportunity to design your business for profit in 2021 and beyond!

Links and Resources:

Strategic Planning Series Ep 1 of 4: Building Your Resiliency

Strategic Planning Series Ep 2 of 4: A Gift to Yourself Exercise

Strategic Planning Series Ep 3 of 4: Design Your Compelling Business Vision to Support Your Life

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

122: Strategic Planning Series: Design Your Compelling Business Vision to Support Your Life

Thu, 07 Jan 2021 08:00:00 -0400

We are all eagerly looking forward to a much better experience in the coming year, so we are bringing you a four-part series around strategic planning.

Please join us on this fun dive into the third part of this series about designing your compelling business vision that will give you a higher quality of life in the year ahead.

This is our gift to you, and we sincerely hope that you find value in this experience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

If you haven’t done so yet, Dr. Sabrina invites you to download the Strategic Planning Workbook to use as a reference tool as you follow along and work through this special series.
Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encourages you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened.
Visioning is the most powerful and effective motivator for positive change.
When we vision, we don’t need to know HOW we’re going to create the things that we vision, we just need to trust that the HOW will appear.
Focus on the WHAT: What is it you want to experience?
Focus on the WHY: Why is it so important to us?
Dr. Sabrina discusses the Survival Trap Image from the workbook, and how we can align our actions on an ongoing basis to be a direct path towards achieving our vision.
Refer to the Wheel of Life in your workbook and think through how you’re experiencing each area of your life.
Dr. Sabrina helps you identify and asks powerful questions around the sweet spot in your business.
Remember to use active language and speak in present tense as if it’s currently happening.
When you share your vision with your team members, things can get really exciting because you have the opportunity to start inviting others to support your vision and look for ways that your team members’ personal goals can be aligned with the vision.

Links and Resources:

Strategic Planning Series Ep 1 of 4: Building Your Resiliency

Strategic Planning Series Ep 2 of 4: A Gift to Yourself Exercise

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

121: Strategic Planning Series: “Gift to Yourself” Exercise

Thu, 31 Dec 2020 08:00:00 -0400

At Tap the Potential, we are very aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally.

Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them build a business that gives them their life back. Last week, in the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided you through some powerful questions to support you in strengthening your resilience, utilizing what you have accomplished and what you have learned in 2020 to set yourself up for success in 2021. Please join us as we dive into this second part and take you through some more powerful exercises to look back on your wins, successes, and breakthroughs of 2020, as well as your losses, disappointments, and breakdowns. You will be encouraged to create the new, by writing down 2021’s wins, successes, and breakthroughs as though they have already happened. We are gearing up for a much better 2021, so we are bringing you this special series.

This is our gift to you, and we sincerely hope that you find value in this experience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Last week, Dr. Sabrina invited you to download the Strategic Planning Workbook that you can use as a reference tool as you follow along and work through this special series.
Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encouraged you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened.
Are you taking some time off during what is typically the slower part of the business year to relax, enjoy your family, and nurture yourself? It is beneficial in gathering your strength for the year ahead.
Dr. Sabrina walks through a very powerful “Gift to Yourself” exercise. As you go through this exercise, it is helpful to utilize the “Wheel of Life” that is in your Strategic Planning Workbook.
Dr. Sabrina explains the “Veggies First” philosophy and the impact it has on your business and quality of life.
Hold the following powerful question as an inquiry: Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life? Sit with this question, and see what comes up.
If we want our businesses to be healthier and stronger, they need to play a smaller role in our lives.
Dr. Sabrina describes the importance of boundaries, as taught in Tap the Potential’s Better Business, Better Life™ program.
NEXT WEEK: In part three, Dr. Sabrina will take you through another visioning process for visioning what your business will be like in 2021.

Links and Resources:

Strategic Planning Series Ep 1 of 4: Building Your Resiliency

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: Toolkit

COURSE: How to Hire the Best

NEW!! Coming in 2021: A-Player Onboarding Course

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

120: Strategic Planning Series: Building Your Resiliency

Thu, 24 Dec 2020 08:00:00 -0400

At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead, and helping to build a business that gives them their life back. We are all eagerly looking forward to a much better experience in the coming year, so we are bringing you a four-part series around strategic planning. Please join us as we dive into this first part and take you through powerful exercises to help you own what you have accomplished and build your resilience toward what’s to come in 2021.

This is our gift to you, and we sincerely hope that you find value in this experience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Download our Strategic Planning Workbook that you can use as a reference tool as you follow along and work through this special series.
All good strategic planning begins by taking a business and personal well-being inventory.
Take our FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened.
We must build our resiliency so that we can do effective, strategic planning from a place of strength.
Acknowledge the specific challenges we have experienced in the last 12 months.
Dr. Sabrina shares a list of the Top 10 normative stress life events to prompt you into thinking about what you’ve been through over this past year that may have presented challenges.
Dr. Sabrina asks powerful questions to ponder.
Resilience is an active process and requires us to really be present with ourselves and to actively engage the challenges that we’re experiencing.
Dr. Sabrina takes a deep dive into the philosophy of resiliency. Do you recognize yourself or who you want to be in any of these descriptions?
The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal:
- Vulnerability
- Productive Perseverance
- Connection
- Grati-osity (Gratitude + Generosity)
- Possibility
Dr. Sabrina walks through some exercises to help you reflect on your wins and successes from the past year.
We’re going to build on what we’ve learned today from our wins and successes and carry it into the Strategic Planning Series. On next week’s podcast, Dr. Sabrina will be taking you through a vision exercise to help you “vision” for 2021!

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

119: Making Your Business a Great Place to Work with John Briggs

Thu, 17 Dec 2020 08:00:00 -0400

Today we’re joined by John Briggs of Incite Tax. John is featured as a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members. Currently, John has 26 team members and his business is growing. Needless to say, hiring is a top focus at Incite Tax. John does a lot to make his business a great place to work and to develop his team.

On today’s episode, John shares some of his insights around the importance of one-to-one meetings with team members, why he spends so much time getting to know his team members, as well as why he encourages his leaders to do the same.

Listen in for some informative ideas that you can easily implement in your own business!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

John explains the team member structure within his business and how everyone reports to somebody once a week for a one-to-one conversation. John and his leadership team also meet once a week.
John shares his philosophy on why he makes the investment in one-to-ones.
Asking team members what support they need is woven into Tap the Potential’s Coach Approach.
Whenever we’re making an assumption, as leaders we need to ask an open-ended question of the team member and find out what’s really going on.
It’s important to understand that team members perform better when they’re heard.
John describes creative ways that he likes to make a positive impact in his team members’ lives.
Dr. Sabrina cautions against tying a money bonus with performance and being mindful of the psychology of A-players.
Using marketing to attract A-players is an A-player move.
John addresses the impact that low turnover and high retention have on profit.
Tap the Potential’s Leadership Bootcamp is for the A-players in their clients’ businesses, who have been identified with leadership potential.
John explains how his full-circle system works to support his A-players in being highly effective.
Thoughts on how taking the 4 Week Vacation helps your team members to thrive.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

COURSE: How to Hire the Best

How to Hire the Best Toolkit

NEW!! Coming in 2021: A-Player Onboarding Course

Dr. Sabrina’s WEBSITE

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs by Matthew Kelly

Enjoy This Previous Episode Featuring John Briggs

28: It's Bold and It's True! Tax Accountant Takes 4 Week Vacation in the Height of Tax Season

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

118: Building the Team Who Supports You with Donna Leyens

Thu, 10 Dec 2020 08:00:00 -0400

Dr. Sabrina’s latest book in her How to Hire the Best series, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, is all about creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! One of the most important things you can do to that end is knowing how to attract and retain those A-players that will help you reach your goals.

One of Profit By Design’s favorite guests joins Dr. Sabrina in today's conversation. Donna Leyens shares with us her journey from being a solopreneur to running a business that is beginning to be able to run without her direct involvement.

For those listeners who are still in the initial hires process and who hear they can run a business without their own direct involvement, it may be very hard to imagine that this can happen for you. When you hear Donna’s story today, you will be able to see what is possible for yourself, so don’t miss this encouraging exchange!

Donna is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing business tools, strategy, training, and support to business professionals who want to make a big impact as small business growth strategists.

Most business coaches and consultants find themselves reinventing the wheel with each client, producing inconsistent results for their clients, and mental burnout for the coach. That’s why Donna, who experienced these issues herself in her early years as a business coach, partnered with Mike Michalowicz in 2012 to create a repeatable business growth program based on the strategies in Mike’s book, The Pumpkin Plan. Today, she spearheads the training, certification, and continued development of their proven business growth program, so that their certified Pumpkin Plan Strategists can easily and consistently deliver high value to more clients.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The purpose of an accountability document is to ask yourself what you accomplished in the past week that has moved the business forward towards being a business that can run without you.
A yearly accountability document can remind you of all you have accomplished in your business throughout the year.
Dr. Sabrina and Donna discuss creative solutions to grow teams that don’t require full-time team members.
Donna shares how she has seen her business grow over the last year.
Donna addresses how to know when you’re ready to start hiring.
Having a good team and systems in place were critical to Donna’s business when her family experienced a recent crisis.
The 4 Week Vacation™ is so much more than a four-week vacation.
Having a team that is focused on the same thing you are, which is making your business as good as it can be for your clients, is an amazing experience.
Tap the Potential teaches the A-player team members of its clients’ businesses “How do I add value?” in Leadership Bootcamp.
If you’re too involved in the processes of your business, ask your team members for ideas on how they can get you out of it.

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

NEW!! Coming in 2021: A-Player Onboarding Course

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

117: Finding Joy in the Success of Your Team Members with John Hanson

Thu, 03 Dec 2020 08:00:00 -0400

John Hanson and his team have built a phenomenal company culture with the guidance of Dr. Sabrina’s first book in her How to Hire the Best book series and Tap the Potential, and he joins Dr. Sabrina today to share his story with you.

You are sure to be inspired while you listen in to what John is up to now that his business doesn’t depend on him. Be prepared for some tangible tips you can apply in your own business and plenty of ‘a-ha!’ moments.

John Hanson is the owner of a "The Maids" franchise in Kansas City. He is married to Deanna and has four children: Ashlyn (19), Joshua (16), Caleb (15), and Jonathan (13). He is an active member of Faith Community Church.

Prior to co-founding The Maids of Kansas City with his parents in 2003, John Hanson was a Regional Sales Manager for Western Wireless, a precursor to T-Mobile. He graduated Summa Cum Laude from Park University with degrees in Finance and Accounting. The Maids of Kansas City grew rapidly from the outset and achieved one million dollars in revenue in its third year. It is currently one of the largest single location residential cleaning companies in the country.

John’s focus on building the business over the past 17 years has been creating a culture of empowerment that allows members of the organization to grow and develop their leadership potential. He has brought together a richly diverse group of men and women who speak four languages, are from four continents and over a dozen countries. Nothing brings him greater joy than seeing his people overcome the unique challenges of a business where hourly employees work together on small four-person teams working independently spread throughout the city.

In 2016, John retired from day-to-day operations at The Maids to focus on using his experience to support the entrepreneurial community both in Kansas City and internationally.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

John addresses how he solved his dilemma of how to attract A-players.
John is passionate about providing opportunities in life to those who may not otherwise have these opportunities.
What John loves seeing is someone who joins the team, learns how to be a team member, and then goes on to become an assistant team leader or team leader with responsibilities. Once they step into a leadership role, it’s amazing to see their demeanor change.
How Leadership Bootcamp and Coach Approach impacted John’s team and company culture.
John explains the concept of “The Flywheel Effect”.
John utilizes networking strategies in the communities from which he hires.
Now that John has set up his systems and processes for his business to run without him, he has been out in the world making other impacts.
John and Dr. Sabrina discuss how their teams have implemented “EOS Traction”.
Dr. Sabrina explains the problem with “confirmation bias”.
How John’s company has managed the COVID outbreak.

Links and Resources:

NEW!! Coming in 2021: A-Player Onboarding Course

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with John!

John’s LinkedIn

Lessons Learned in Leadership

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

Traction: Get a Grip on Your Business by Gino Wickman

116: Gratitude, Networking, & Onboarding Your A-Players

Thu, 26 Nov 2020 08:00:00 -0400

Listen in for a sneak preview of the last chapters of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series.

On today’s show, Dr. Sabrina sits down with two of Tap the Potential’s strategists, Darren Hopman and Stacey Seguin. They discuss the strategies around attracting A-players to an organization by effectively networking outside of our own networks, plus Dr. Sabrina has some great onboarding tips. Don’t miss these new ideas that will assist you in attracting and retaining the team members that will help you get your life back!

But first, they’re kicking off this episode with a heartwarming conversation about the effects that having a spirit of gratitude can have on us, both personally and professionally. In a year that has been challenging for all of us, it might feel difficult to find things for which we are grateful, so if you’ve experienced this struggle for yourself, you’re bound to gain a fresh perspective.

We hope you join us.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina, Darren, and Stacey all share what they have learned about gratitude in this past year.
Dr. Sabrina offers a new perspective on some of the challenges we may currently be facing.
It’s important to acknowledge the things that we are thankful for and to be thankful in the moment.
Darren and Stacey share their stories of how they were attracted to Dr. Sabrina’s team.
Show up where the A-players are and pay attention to your immutable laws.
How to Hire the Best teaches how to identify what you’re looking for, the kind of qualities that you need in someone, and the end result that you’re after.
Sometimes the roles that you need to hire for in your business don’t exist yet and you’ll have to create your own training program.
Don’t forget the “brokers” in our networks! Who are the people connected to other groups that we are not connected to?
Dr. Sabrina shares her tips on how to talk to others when you’re looking to hire.
Dr. Sabrina offers her best practices for onboarding new A-players and setting them up for success.
Onboarding is such an important part of the A-player experience that Tap the Potential has created an entire onboarding course to walk business owners and their leaders through how to onboard team members.
Company culture and immutable laws are critical in attracting and retaining your A-players.
Bonus Chapter in Dr. Sabrina’s new book: Listen in for what to expect!

Links and Resources:

NEW!! Coming in 2021: A-Player Onboarding Course

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Referenced Episode with David Burkus:

Ep 62: The Secrets to Tapping into the A-Player Network

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson

The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman and Paul White

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

115: Building the Work Culture That Inspires A-Player Loyalty with Steve Bousquet

Thu, 19 Nov 2020 08:00:00 -0400

Dr. Sabrina invited Steve Bousquet back to the show to hear more about how he has grown his team from twelve team members to twenty-seven team members over the last few years using strategies that are taught in Dr. Sabrina’s How to Hire the Best book series.

Today, Steve shares his entrepreneurial story, his highs and lows when it comes to building a team, and how he has had to grow personally in order to grow his team. If you’re needing some ideas on how to attract and retain the A-players to your business that will help give you your life back, you’ll want to listen in to this inspiring and insightful conversation!

Steve’s story is included in Dr. Sabrina’s newest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, which just published November 18th, 2020! Don’t miss it!

Steve Bousquet, a blue-collar executive, founded S&B Lawn and Garden Care in 1983 while in high school. Graduating from college with a BA in Economics, Steven continued operating his landscape company with the new name American Landscape Service. Steven added Lawn Science to the company in 1991 to form American Landscape and Lawn Science LLC. In recent years, Steve has grown his team from 12 team members to 27 team members, using the How to Hire the Best™ System.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Steve summarizes his backstory around being deeply in debt and his need to understand his numbers. Without profit, there is no business.
Having consistency and profitability in your business is necessary in attracting A-players to your team.
Steve shares why he thinks his team members are so loyal.
Tap the Potential’s Breakthroughs on the Bayou Retreat inspired an epiphany in Steve that ultimately allowed him to grow his team from 12 team members to 27 team members over a four-year period.
Dr. Sabrina explains the costs of high turnover rates. When you don’t have turnover, that money becomes profit!
The benefits that Steve has seen since implementing one-on-ones with his employees have been numerous.
Steve had to work on his own personal development in order to be the leader he needed to be for his team when he was able to turn his business finances around.
If you’re not willing to work on yourself, you won’t be able to keep the A-players that you attract to your team.
Be intentional about creating the culture that you want for your business.
How Steve started showing up as a leader and the impact it had on his team.

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

QUIZ: How to Hire the Best

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Enjoy Listening to These Previous Episodes with Steven Bousquet!

Ep 90: Intentional Leadership with Pumpkin Plan Strategies with Steve Bousquet

Ep 14: Getting Out of Your Own Way in Business with Steven Bousquet

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential by Greg Crabtree and Beverly Blair Harzog

Who by Geoff Smart and Randy Street

Connect with Steve!

American Landscape and Lawn Science LLC on Facebook

Steve’s Website

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

114: Being the Leader You Need to Be

Thu, 12 Nov 2020 08:00:00 -0400

When you think about hiring someone to work for you, do you consider them employees or team members? In this Chapter Five sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series, learn how a simple mindset shift can make a huge difference in how you make your hiring decisions and how those decisions bring value to your business plans. Dr. Sabrina also shares tips on leading with confidence and polishing your delegating skills.

Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entrepreneurs face—finding the right team to support and further their business vision. Don’t miss this conversation around the Tap the Potential Solution™ to creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had!

As a Tap the Potential strategist, Stacey specializes in Profit First and Pumpkin Planning and supports Tap the Potential by providing clients with guidance towards advancing their company goals and assisting them in problem-solving any business challenges they may encounter along the way.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina shares one of her wins for the week, which is developing a quiz that helps entrepreneurs determine if they’re ready to hire.
The power of “yet”: Shift your “I can’t” into an “I’m not able to do this YET”.
Dr. Sabrina explains the difference between employees and team members.
It’s necessary to get the self-doubt gremlins out of our heads so that we can operate from a place of confidence and trust.
Having diversity on a team—not only in terms of ethnicity, but also in terms of personalities, strengths, perspectives, and backgrounds—means making better decisions as a team because we’re tapping into that diversity.
It’s better to hire people who have A-player qualities that fit with your immutable laws than it is to hire people for their skill set. Skill sets can be trained, developed, and nurtured, but you cannot turn somebody into an A-player with training.
Dr. Sabrina addresses how to distinguish between the performance of an A-player and someone who is not an A-player.
When errors are made by an A-player, it is often due to a gap in our systems somewhere. Use errors as opportunities to strengthen those systems.
If something in a team member hits a nerve in us, we need to ask ourselves how it might be related to our own behaviors and choices in our business and how we handle things.
We need to be aware of how we are living our life as a leader because that will translate into how the business is run.
When we have lives away from our business, we are better at how we show up at work.

Links and Resources:

Are You Ready to Hire?

Take the quiz and find out! Receive customized feedback on how to help simplify your hiring journey and make it stress-free to onboard the A-players for your business!

NEW BOOK! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

www.howtohirethebest.com

John Bates' TEDx-Worthy Speaking Course

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Referenced Episode:

Episode 112: Transitioning to a Sustainable Business with Don Zerby

Books Mentioned:

COMING NOVEMBER 18th!

www.howtohirethebest.com

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

COMING FALL 2021!

The 4 Week Vacation™ by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

113: Building a Sustainable A-Player Pipeline

Thu, 05 Nov 2020 08:00:00 -0400

If you’re stumped on how to create that consistent and dependable pipeline that brings those A-players to your team, don’t miss this exciting (and informative!) conversation between Dr. Sabrina and Stacey Seguin as they provide us with a Chapter Four sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series.

Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entrepreneurs face, and that’s finding the right team to support and further their business vision. Don’t miss this conversation around the Tap the Potential solution to creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

One of Dr. Sabrina’s wins and successes for the week was recording the launch video for her newest book with zero stress.
If you want to stay on top of the release information or want to be an Ambassador for the book, please visit www.howtohirethebest.com.
Capacity is a stress point for business owners. Dr. Sabrina explains the difference between time capacity for the entrepreneur and business capacity for serving clients.
Dr. Sabrina shares how she lost some clients when she first started adding to her team and how that turned out to be a GOOD thing.
Make sure that as we’re bringing in A-players to our team that we’re inviting them to work with our best clients and customers, and that we have that sweet spot clearly defined.
Inflection point is that moment of total recognition that how we’re doing things now no longer serves us and is not sustainable to our growth.
Getting to the palace of comfort in our business opens up more capacity to do more new things.
As entrepreneurs, we tend to be impatient. We want things done, and we want them done now. We get frustrated when things don’t happen on our timeline. We can ask ourselves what is the real harm in pushing goals out? It is not procrastination; it is making a thoughtful choice toward making a bigger impact. What opportunities are created if we give ourselves more time?
Having a full pipeline of people who want to come work for you gives you the advantage of more easily bringing in more A-players when you’re ready to take on more clients that are within your sweet spot.
Tap the Potential’s Better Business, Better Life™ program has identified steps to take so that you can free up more of your time and get to that point where you have the time to analyze the top clients and do your wish-list interviews.
Dr. Sabrina explains that there is a way to set up your pipeline to weed out unqualified leads and attract the qualified leads.
Flipping the switch: moving from the business owner who does everything to empowering your key team members in making decisions based on the immutable laws of your business.
Dr. Sabrina walks through the steps it takes to get to the “flipping the switch” moment.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Please Enjoy Listening to This Referenced Episode:

Episode 112: Transitioning to a Sustainable Business with Don Zerby

Referenced App:

Voxer: Walkie Talkie App

Books Mentioned:

COMING NOVEMBER 18th!

www.howtohirethebest.com

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Who by Geoff Smart and Randy Street

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

112: Transitioning to a Sustainable Business with Don Zerby

Thu, 29 Oct 2020 07:00:00 -0400

Dr. Sabrina’s guest today is Don Zerby, who owns Ecolawn. Don has been following the How to Hire the Best, Profit First, and The Pumpkin Plan systems for at least four years now and today he is sharing his story of his first hire after reading How to Hire the Best, as well as how he has integrated what he has been learning from the Better Business, Better Life™ program at Tap the Potential.

Fully implementing Tap the Potential’s solution has allowed Don to create a business that is giving him his life back.

Listen in to this inspiring conversation as Don shares his poignant story about why that is so important to him, and be prepared for a few ‘a-ha!’ moments that will be immediately implementable for you.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Don provides an overview of his lawn care business and the organic nutrient program that he developed.
Learning that a deep root system was the foundation for a healthy lawn, Don went on a mission to identify clients whose objectives resonate with his own, as there are components to a healthy lawn for which the homeowner is responsible.
After reading the first book in the How to Hire the Best series four years ago, Don made his first hire. This past summer, he received a surprising testimonial from a customer that gave him confirmation that he had hired his first-ever A-player.
Don asked his office manager to read The Pumpkin Plan, Profit First, and How to Hire the Best because he planned to implement and execute these systems.
Positive feedback from clients he hasn’t even met is now a regular occurrence in Don’s business.
Don relates a catastrophic event that occurred three years ago that put him out of work for a month, and how his business operated well in his absence.
This experience showed Don how critical it was to create a sustainable business that could operate independently of him.
Don shares some of the important lessons he’s learned in the year that he has been a Tap the Potential client.
Identifying your immutable laws and core values produces profound change.

Links and Resources:

How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members is Available November 18! www.howtohirethebest.com

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Enjoy Listening to This Referenced Episode:

Episode 110: Fall Back in Love with Your Business

Books Mentioned:

COMING NOVEMBER 18th!

www.howtohirethebest.com

How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

111: Culture: The Untapped Potential

Thu, 22 Oct 2020 07:00:00 -0400

If you’re interested in learning how work culture can improve profitability by 756% over a ten to eleven-year period, don’t miss this exciting discourse of the first chapter of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina discusses how she’s mindful of the work culture at Tap the Potential and shares her favorite things about team meetings.
When there’s a high turnover rate in the business, it is a huge time and energy drain and causes us to lose money when we’re constantly having to hire and train.
Warm bodies on the team that are tolerated are another cause of time and energy drain.
When you have A-players on your team and teach them how to utilize and work from their strengths, the whole team becomes highly focused on keeping people in their strengths and reduces drag by shifting responsibilities around if somebody is operating outside their strengths.
Parkinson’s Law and the Pareto principle: If you aren’t familiar with how these relate to being more effective in our businesses, Dr. Sabrina and Stacey give some insight!
You need to understand the psychology of A-players in order to attract them to your team. Part of this involves making a culture that celebrates and supports the A-player mentality. Be cautious that your policies and procedures do not deter and repel your A-players and best clients.
As business owners, it’s very important for us to have outside feedback when building our strong teams. Clients in the Better Business, Better Life™ get that perspective and objective feedback from the other program members who are outside the business.
We need thinking time and time to reflect on powerful questions.
Creating a culture of safety, security, and trust allows team members to feel comfortable with sharing their ideas.
Dr. Sabrina covers the steps of transitioning from a present culture to a chosen culture.
Dr. Sabrina defines the characteristics of an A-player.
If it’s not good for the client, if it’s not good for the team member, it’s not going to be in the best interest of the company. The company exists to take care of the team members, the business owner, and the clients.

Links and Resources:

Maslow's Hierarchy of Needs Explained

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer

The Road Less Stupid by Keith J. Cunningham

The 4 Week Vacation by Dr. Sabrina Starling, Phd - Look For It Early March 2021!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

Bonus Episode: Special Message Honoring Emotional Health Awareness Month

Sat, 17 Oct 2020 07:00:00 -0400

Dr. Sabrina, The Business Psychologist™ is passionate about the overall wellness of entrepreneurs, and their businesses. Her business, Tap the Potential, is hard at work every day making sure that 1.) They practice what they preach, and 2.) Through the Better Business, Better Life™ program, entrepreneurs are working to elevate their own roles, while engaging team members and building proper systems so that the owner can take back their life—living the mantra, “Work supports life, not the other way around.”

With the release of her next book, The 4 Week Vacation™ (due to release in early March 2021), Dr. Sabrina has one major intention: save entrepreneurs from entrepreneurial burnout. To do this, she’s encouraging all entrepreneurs to be a part of a global research project by taking a free assessment to gauge their risk for burnout. It’s a win-win, as each participant receives the results to identify any weak points to immediately begin making improvements on their business, and their life.

Listen in, and be a part of a movement. Hopefully, you too can take back your life!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The assessment takes about 20 minutes (at the most!) to complete.
When you fill it out, you will receive immediate feedback on your own level of entrepreneurial burnout, as well as the areas of your business that you can work on right now to strengthen and to improve not only your business but also your quality of life.
You will not only receive value in receiving feedback from your assessment, but you will also receive Dr. Sabrina’s “3 Steps” PDF!
The “3 Steps” PDF contains the three steps needed to take your life back from your business. This is Dr. Sabrina’s ‘Thank you!’ for taking the time to complete the assessment.
When you complete the assessment, you have the opportunity (but not the obligation!) to debrief it with Darren Hopman, the Tap the Potential Success Team Lead. He can dig in further with you regarding what you’re personally experiencing as an entrepreneur and help you discover what you can do in your business to have a higher quality of life if this is something that is relevant to you.
Dr. Sabrina shares some of the preliminary results that she’s seeing in the research.
October is “Emotional Health Awareness Month”. Please remember how important self-care is. It’s critical to take time to pause and do a ‘temperature check’ to know how you are doing. Taking Dr. Sabrina’s assessment will help you evaluate your level of burnout. It’s also critical to allow yourself time away from your business.
Dr. Sabrina offers suggestions on how to take care of yourself, including her “Veggies First!” philosophy. These are the most important things you can be doing right now to take care of yourself and to help strengthen your business.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

110: Fall Back In Love with Your Business Sneak Peek #1 with Stacey Seguin

Thu, 15 Oct 2020 07:00:00 -0400

On today’s episode, Tap the Potential’s valued team member, Stacey Seguin, returns to the show to interview Dr. Sabrina about her upcoming book, the latest in her How to Hire the Best series!

Listen in as Stacey and Dr. Sabrina discuss How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, the story behind the book, and just why business owners are falling back in love with their businesses. Don’t miss this exciting conversation with its many nuggets of wisdom!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Dr. Sabrina announces the two winners of signed copies of David Jenyn’s latest book, Systemology!
The big win for Dr. Sabrina this week has been having the Audible version of her upcoming book ready to be uploaded.
Dr. Sabrina’s expertise in psychology played a part in solving the most common issue among her clients.
“It’s just the way it is” versus “What if it’s not true?” Dr. Sabrina explains “dominant discourse” and how this presents challenges to small business owners.
When Dr. Sabrina found small business owners who had at least one A-player on their team, she discovered a common theme: they had no idea how they attracted these people and they didn’t know how to replicate the process to find even more.
Stacey details what she thinks is the perfect trifecta of important books for business owners:
- Profit First - For the financial piece
- The Pumpkin Plan - For competing in the market place
- How to Hire the Best - For building the team who advances your goals
Dr. Sabrina addresses the natural progression of her How to Hire the Best book for rural business owners becoming a series for contractors, entrepreneurs, and beyond.
Dr. Sabrina shares from the heart about the naming of her business and her desire to help people reach their potential.
There are many benefits of hiring A-players, including lower turnover and profitability.
Dr. Sabrina’s passion project will be her next book, The 4 Week Vacation™, which will be all about work supports life, not the other way around. She is so excited to show the research that shows the irony of when we work less, we’re more effective and more productive.
Coming up, Dr. Sabrina and Stacey will be previewing some of the chapters in How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members. They’ll cover why hiring is such a challenge for small business owners, and Tap the Potential’s solution to having the business that gives you more money in your bank account than you’ve ever had before and more free time for what matters most to you!
Hire the Best - Book Launch Ambassadors - Sign up to help spread the word and have access to contest, treats, and inside info!

Links and Resources:

RELEASING NOVEMBER 18! Become an Ambassador! How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Enjoy Listening to These Referenced Episodes!

Episode 105: Systemology with David Jenyns

Episode 108: Vision 2021 with Stacey Seguin

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

The Game of Work by Gibbs Smith

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

109: What’s Your Creative Entrepreneur Type? with Lisa Robbin Young

Thu, 08 Oct 2020 07:00:00 -0400

Lisa Robbin Young joins Dr. Sabrina and Mike Bruno for a discussion around creatives and the unique challenges they might encounter as entrepreneurs. As you’ll hear Lisa explain, all entrepreneurs are creatives, but not all creatives are entrepreneurs. Lisa shares how to find out where we fall on the creativity spectrum and how we can use this to our business advantage. But first, we’re kicking this conversation off with the amazing story of how Profit First has led to the success that Lisa is experiencing now and how she is sharing this with others!

Lisa Robbin Young is an award-winning speaker, best-selling author, and an accomplished musician with multiple albums to her credit. In 2015, she launched Creative Freedom, a web series that's evolved into a book, podcast, and live event series that helps creative entrepreneurs define and achieve success on their own terms. She believes that the best way to be truly successful in life and business is to be yourself—warts, sparkles, and all—so you can own your dreams without selling your soul.

Lisa founded Ark Entertainment Media, a production company and business incubator, to help ambitious creatives build a profitable and sustainable business while doing what they love.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Lisa edited the first edition of Mike Michalowicz’s Profit First, and she is mentioned in the second edition, with which most people are familiar.
Implementing Mike’s principles in her business before his book even came out brought about drastic changes.
Out of this, Lisa became one of the first certified Profit First business coaches in the world.
Lisa shares how she recognized the errors she was making in her own business and how anger motivated her to make changes.
Lisa has created an assessment that helps you identify your strengths, skillsets, and challenges.
Each creative type shows up in the world differently and responds to the world differently.
Lisa details the various types on her creativity spectrum and provides real-life examples that are easily identifiable.
Understanding the results of your assessment can have huge payoffs by helping you to avoid the pitfalls of your creative type.
Lisa’s words of wisdom on scaling up.
Creative Freedom™ Incubator is Lisa’s pay-for-results program.
The Courage to Be Rich - Lisa discusses new content from her upcoming book.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Lisa!

Lisa’s Website

Lisa’s Facebook

Lisa’s Instagram

Lisa’s Twitter

Lisa’s Gift to You:

Free Assessment: What's your Creative Entrepreneur Type?

Books Mentioned:

Profit First by Mike Michalowicz

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling, PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling, PhD

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

108: Vision 2021 with Stacey Seguin

Thu, 01 Oct 2020 07:00:00 -0400

Stacey Seguin, valued team member of Tap the Potential, joins Dr. Sabrina for today’s show.

As the Tap the Potential lead strategist Stacey specializes in Profit First and Pumpkin Planning. She supports Tap the Potential’s clients with guidance toward advancing their company goals, while assisting them through business challenges they encounter on their entrepreneurial journey.

It’s that time of year when clients are renewing their engagement with Tap the Potential beyond their first year, and Dr. Sabrina and Stacey offer a glimpse into what is needed to get their clients to the next level. This involves a customized action plan that is based on an individual client’s wins and successes for the year.

One of Tap the Potential’s immutable laws is to walk the talk. So, in true transparency and example, this inspiring conversation between Dr. Sabrina and Stacey also shares evaluations and insights regarding the strategies of Tap the Potential to meet the 2021 Vision.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Stacey recaps her most recent wins and successes.
Profit First is a very simple system, yet there are principles that can be misunderstood which can have big consequences.
Tap the Potential guides business owners through the Profit First implementation, helping them to avoid those potentially costly misunderstandings.
Stacey addresses a recent presentation she gave on the Energy Leadership model, which is leading your life by choice, rather than by default. This has provided an opportunity to bring the Energy Leadership Assessment and debrief to Tap the Potential for leadership teams.
Dr. Sabrina and Stacey discuss the MVP (Mission, Vision, and Purpose) Series that Darren and Stacey teach to Tap the Potential clients. This helps the clients with strengthening the foundation of their businesses.
Stacey relates how important a support structure is within a company.
Dr. Sabrina shares her exciting 2021 Vision and invites Stacey to coach her afterward.
Stacey explains how our personal visions can have a massive impact on company legacy.
Tap the Potential’s Leadership Bootcamp is for clients’ A-player team members who are ready to step into leadership roles in the business.
Business owners who complete the Leadership Bootcamp often take the communication skills that they’ve learned back home and teach it to their families.
Remember, it’s not about how much you make, but about how much you keep!
A sabbatical concept is so important in the context of a 4 Week Vacation™ because a sabbatical means stepping away from the day to day and creating that space to do deeper-thought work.
Dr. Sarina shares some final thoughts on the emotional pieces to creating a vision and hopes that you will make some space for creating your own vision.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Please Enjoy Listening to These Referenced Episodes:

95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik

104: Authentic Negotiating with Corey Kupfer

Referenced Book:

Vivid Vision by Cameron Herold

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

107: Motivate the Unmotivated with Matt Granados

Thu, 24 Sep 2020 07:00:00 -0400

One of the greatest challenges we face as business owners is when we feel that desire to motivate others. Motivation comes from within and it can feel really hard to figure out how to motivate someone else when we might struggle with it ourselves on occasion.

On today’s episode, Dr. Sabrina sits down with Matt Granados to chat about motivating team members who had plenty of drive and ambition when they were first hired but have somehow lost their spark and drive along the way. Listen in to this conversation to learn more about how you can engage your team members to keep them motivated.

Over the last decade, Matt has tested, developed, and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life.

Matt regularly delivers keynotes, workshops, and individual coaching to organizations of all industries and sizes. From Google Headquarters and Twitter to the United States Air Force and professional organizations all around the world. Matt has been able to teach these systems to thousands of individuals along with his team at Life Pulse, Inc.

Using these concepts, Matt has been able to do the following:

Build his first $1,000,000 business by the age of 25
Travel all over the world teaching top executives how to build an unbreakable foundation and sustainably motivate others.
See continued success for thousands of individuals who have applied these systems to their lives and businesses.

Along with speaking and coaching, Matt is an author, featured columnist, and sought-after expert in the field of motivating others. Matt is happily married to his wife and business partner (Maria) with two amazing kids (Natalie & Zach). The drive behind Matt’s work is his obsession to make sure no person's potential is wasted and that each person he helps is able to experience their maximum level of success.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Matt shares how most entrepreneurs start a business from inspiration or desperation, but he happened to stumble onto this system through luck.
Two people might have the same goals, but their PATHS are going to be drastically different because getting there will mean something different to each of them.
The impact of Matt’s system is immediate and massive.
Two reasons that people aren’t able to have the deeper conversations.
Team members need to be able to manage the rest of their lives so that they can be the person you hired.
Matt details the “Motivational Formula” from his book, Motivate the Unmotivated.
Three questions to ask yourself each week:
- What is your one word for the week that you are focused on?
- What are you grateful for?
- What are you working towards?
The four vital signs of fulfillment are:
- Internal (how are you growing your mind)
- Professional (how are you growing your career)
- physical (how are you growing your body)
- Relational (how are you growing the connections in your life)
Why managers should no longer separate the concept of personal and professional.
The difference between fear-based motivation and love-based motivation.
External factors have always affected motivation, except for right now they’re happening much faster and they’re much more impactful.
Matt’s tips for reconnecting.
Dr. Sabrina’s caution about the fallout when you don’t get to know your team members on an individual basis.
Matt has a FREE PodGift for you! Please mention “Profit By Design Podcast” so Matt will know where you heard about his offer!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Matt!

Matt's Website

Matt's Instagram

Matt's Facebook

Matt's Twitter

Matt’s PodGift for Profit By Designers! Please mention “Profit By Design Podcast” so Matt will know where you heard about his offer!

Books Mentioned:

The Dream Manager by Matthew Kelley

Motivate the Unmotivated: A proven system for sustainable motivation by Matt Granados

106: From Debt to Profitability with Tina Smith

Thu, 17 Sep 2020 07:00:00 -0400

Joining Dr. Sabrina and her co-host, Mike Bruno, today is Tina Smith, of Connect to Creative. Tina is a client in the Better Business, Better Life™ program at Tap the Potential, and she is also a Breakthroughs on the Bayou Retreat alumna who has taken the 4 Week Vacation™ pledge. Tina has taken her business from debt to profitability and she will be sharing the unique roles that marketing and website presence play as you map your own road to success. If you're looking for a breath of fresh air, stay tuned! This might just be what you're needing to hear!

You know how companies need someone who can see something successful in one department and cross apply it to other teams? Or someone who can see frameworks and tools that are accelerating growth in other industries and can successfully implement them in a completely different industry? The problem is, most of the time, even when companies find someone who sees what can be done, the person lacks the confidence, enthusiasm, and grit it takes to communicate the ideas and successfully accomplish the goals. Well, that's what Tina has been doing her entire career. Creatively mimicking success strategies from other businesses. As a result, she has spent 13 years at a mid-sized company in the car industry in Atlanta, taking on increasing levels of responsibility and leading multiple teams.

At the end of her corporate career, Tina had acquired an MBA from Emory University and was the EVP of Strategy, Marketing, Communications, and Human Resources. After receiving a nomination in New York for Best Social Media movement, competing with the Ice Bucket ALS Challenge (which swept the awards shows like the Titanic swept the Oscars), Tina decided to launch her own marketing and website business. Her company builds websites that get results because the Good Guys deserve to win. Her team at Connect to Creative works almost exclusively with health, wellness, and development companies who focus on personal growth for individuals. This is their 5th year in business, and they've grown revenue by over 20% every year. Tina's team loves helping companies with effective and valuable products achieve even greater levels of growth as well. She believes people deserve products that help them live the change they want to achieve.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Tina describes how her revenue grew over a number of years, but she wasn't getting paid. To continue meeting expenses, Tina took on debt.
Through networking, Tina was pointed in the direction of Tap the Potential for help.
The early wins that let Tina know she was finally on the right path.
When working with a business coach, it is important to still be putting the work in between group meetings.
Since Tina put in the work, she also has big wins to share, as well!
The many impacts that “Pumpkin Planning” has had on Tina's business.
Tina's business, Connect to Creative, can help you identify what you REALLY need for a marketing plan, versus what you THINK you need.
Measuring results does not always involve numbers.
Tina builds websites so that the Good Guys win, and she encourages each client to flesh out the feeling of winning for themselves so they know what that really is.
Connect to Creative is StoryBrand certified, and they make your customer the hero.
Business owners think they know what their clients are looking for, but once they start using the language that their own clients are using, they see a dramatic increase in conversion rates.
Tina shares some great resources that she has for you on her website! Click HERE to get your free downloads.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Tina!

Tina's Website

Click HERE to get your free downloads from Tina!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That WIll Level Up Your Business by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

105: SYSTEMology with David Jenyns

Thu, 10 Sep 2020 07:00:00 -0400

What kind of systems do YOU have in place for your business? Dr. Sabrina welcomes the master of systems, David Jenyns, back to the show. When he last sat down to chat with Dr. Sabrina in Episode 54, he revealed the power in having systems set in place for our businesses, particularly when it comes to setting our businesses up for a 4 Week Vacation.

Since then, David has released a new book, SYSTEMology, and on today’s show he and Dr. Sabrina will be digging in to some of the mind-blowing insights from the book and David will be sharing how we don’t need to work harder to reap the benefits of systemizing our businesses.

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores, to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com.

In 2016, he successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

David shares a personal story about the lessons he learned when a call didn’t go the way he planned.
There are going to be times when things do not go in your favor and you’ll need processes and systems in place.
When you’re playing on a bigger level, the impact of when things don’t go right is also much bigger.
When things come up, find a way to turn it around and work it into the narrative.
David and Dr. Sabrina share stories of adversity they have faced and how they were able to move forward.
The value of having systems in place is that these systems give you options.
Dr. Sabrina divulges her big A-ha moments while reading David’s book.
Why 20 percent of the systems you create will provide 80 percent of your efficiency wins.
David takes us through the stages of SYSTEMology. Start by systemizing what IS working. Take the best bits, and make it consistent.
Systemizing is a two-person job. It does not have to be YOU creating the systems.
The goal here is to break your business down into a linear series of steps that your clients move through when working with your business. It should consist of no more than 7–12 steps.
Once you get to the point where you’re no longer the heart of the business, interfering with the daily operations is rarely a good idea.
Don’t miss the epilogue!
David wants to give some Profit By Design listeners a signed copy of his book. If you go and purchase the Kindle version of the book on Amazon, send your receipt to hello@tapthepotential.com and there will be a drawing in the next couple of episodes for two people to receive a signed copy of SYSTEMology.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with David!

David’s Twitter

David’s Facebook

David’s LinkedIn

David’s Websites: SYSTEMology and systemHUB

David’s Book: SYSTEMology: Create time, reduce errors and scale your profits with proven business systems

Enjoy This Referenced Episode:

Ep 54: Systemize Yourself Out of Your Business with David Jenyns

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

104: Authentic Negotiating with Corey Kupfer

Thu, 03 Sep 2020 07:00:00 -0400

On today’s episode, Dr. Sabrina and Mike Bruno sit down with Corey Kupfer for a paradigm-shifting conversation. Listen in for powerful questions that will change your mindset and get you thinking in bigger ways, including how you can discover opportunities for improving your negotiating and deal-making skills.

Corey Kupfer is a rarity among attorneys—he both understands and appreciates how business people think. He is an expert strategist, dealmaker, and business consultant with more than 30 years of professional negotiating experience as a successful entrepreneur and attorney. Corey is actively and personally involved in the corporate and deal practice areas of the law firm he founded, Kupfer & Associates, PLLC including sophisticated corporate structuring, high-level strategic advice, mergers, acquisitions, succession, and other deals for domestic and international companies while overseeing the firm’s other practice areas.

He is the author of Authentic Negotiating and the host of the DealQuest podcast. You can learn more about Corey and his latest projects at www.coreykupfer.com.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Corey shares how his interest in both authenticity and negotiation started from a very young age.
Early on, Corey observed that there are certain traits that master negotiators have.
Learn to control emotions so that they do not have an impact on the negotiation.
Corey details the “CDE”, the fundamental framework for authentic negotiating:
- C for clarity
- D for detachment
- E for equilibrium
Corey covers questions to ask yourself for gaining clarity:
- What is it that you do in your life to get centered and reconnected?
- The Five Why’s
- “CPR” - Context, purpose, and results
Dr. Sabrina and Corey discuss limiting beliefs and the importance of mindset shift.
If you’re taking the next right action, trust that you’re moving in the right direction and trust that it will be revealed to you what the next right action is.
Corey defines and explains the Pygmalion effect (also known as the Rosenthal effect) and how this had a profound impact in his own life.
When working through a paradigm, expect “terror barriers”. Learn how to break and advance through it instead of bouncing off of it and settling back to the ex-paradigm.
Corey’s website will soon have assessments and programs around deal-making, so opt into his list for the Conversation, Connection, & Cocktails calls to hear more about them!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members Launching Nov. 18!

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Connect with Corey!

Corey’s Website

Corey’s LinkedIn

Corey’s Twitter

Corey’s Facebook

The DealQuest Podcast with Corey Kupfer

Conversation, Connection, & Cocktails FREE Opt-In Zoom calls

Books Mentioned:

Authentic Negotiating: Clarity, Detachment, & Equilibrium The Three Keys To True Negotiating Success & How To Achieve Them by Corey Kupfer

The Soul of Money: Transforming Your Relationship with Money and Life by Lynne Twist

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Enjoy This Referenced Episode:

Ep 95: How the Right Clients Bring Peace and Personal Growth with Andrew Tvardzik

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

103: The 4—No, Wait!—7 Week Vacation! Why It’s Possible (and Important) to Step Out of Your Business

Thu, 27 Aug 2020 07:00:00 -0400

On today’s episode, join Dr. Sabrina and Mike Bruno as they reconnect after Dr. Sabrina’s seven-and-a-half week vacation. Listen in as they discuss the positive outcomes of the vacation and Mike’s exciting new project, Employee Zero. In true "work supports life" fashion, they converse about all of the other fun and exciting things they’ve been focusing on over the last couple of months. Plus, you’ll get a sneak peek at what’s happening in the near future at Tap the Potential!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Employee Zero is a program that teaches business owners how to be more profitable by utilizing virtual assistants and putting a system in place around this core group of employees that support your other systems.
This business model allows customers to have a more personal, hands-on experience, and also allows the business owner as well as the core employees to focus on the systems. Having great systems in place allows the owner to take those extended vacations.
Dr. Sabrina’s Vision 2021 for Tap the Potential: It’s getting good!
What prioritizing effectiveness can do for you and your business.
Dr. Sabrina’s time spent away from Tap the Potential was partly sabbatical and partly used to work on her next two books:
- How to Hire the Best: The Entrepreneurs Ultimate Guide to Attracting Top-Performing Team Members - Launching November 18, 2020
- The 4 Week Vacation™ - Expected to Release March 2021
How the business owners who are in How to Hire the Best: The Entrepreneurs Ultimate Guide to Attracting Top-Performing Team Members will be honored will be revealed at the book launch!
Mike describes the creativity and freedom experienced during a 4 Week Vacation.
Dr. Sabrina expresses her gratitude as to how her business and her team are set up so that she can take extended time away.
Tap the Potential clients often come back from their 4 Week Vacations and state that they’d love for their team members to be able to take one, too.
The beauty and value of team members who can pick up the slack of other team members who have to be away for an extended period of time.
The message that you send to your team members if you’re constantly checking in on them while you’re away.
Business owners are no longer confined to a local talent pool when it comes to hiring.
Little things that happen while we’re on vacation force us to make the business stronger.

Links and Resources:

The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment.

Leadership Bootcamp https://www.tapthepotential.com/leadership

Create a Coaching Culture in Your Small Business!

Coach Approach

Breakthroughs on the Bayou Mastermind Retreat

https://www.tapthepotential.com/retreat/

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Join the waitlist for the FREE Pumpkin Planning Webinar!

www.tapthepotential.com/pumpkinwebinar

Books Mentioned:

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

Accidental Genius: Revolutionize Your Thinking Through Private Writing by Mark Levy

Did You Miss Our 100th Episode?

Ep. 100: The Magic of Differentiation with Mark Levy

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

102: The Mental Health Benefits of Organization with Andrea Walker

Thu, 20 Aug 2020 07:00:00 -0400

In Episode 6 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, welcomes Andrea Walker of Smartly Organized, and together they will be discussing the mental health benefits of getting organized in terms of what we, as entrepreneurs, can do to take care of our mental health.

Andrea is a Breakthroughs on the Bayou Retreat alumna and you’ll be hearing some of the strategic moves she’s been using in her own business. You don’t want to miss out on this conversation!

Certified Professional Organizer® Andrea Walker is passionate about helping her clients. As the owner of Smartly Organized, a professional organizing firm headquartered in New Jersey, Andrea and her team have been helping discerning clients accomplish their organizing goals since 2010. Her attention to detail and high level of service set her apart from her peers.

Prior to launching her own firm, Andrea held senior positions in risk management at various well-known financial institutions.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Andrea shares the career path that led to her current passion and how it is based on her strengths.
The “shelter in place” portion of the pandemic presented some special challenges for Andrea and her team members, so she had to shift her focus.
Dr. Sabrina relates the importance of Pumpkin Planning.
Andrea has been working hard to position her company, Smartly Organized, as an employer of choice.
Dr. Sabrina discusses hiring strategies for A-players.
The Breakthroughs on the Bayou Retreat has a “no cell phone” challenge, which presents a surprising new skillset.
Andrea relates the mental health benefits of being organized.
Clutter, Dr. Sabrina says, can shut down our creativity and our problem-solving skills.
“Smart Reset” - Andrea explains how this works and how it works for you.
Positive routines are helpful, grounding, and important to our psyche.
Tips on how to deal with paper and collectibles.
There’s an 80/20 rule when organizing paper!
Virtual organizing is a thing until business gets back to full swing!
There is value in having outside perspective because we develop tunnel vision and can’t see the opportunities around us.

Links and Resources:

Leadership Bootcamp https://www.tapthepotential.com/leadership

Create a Coaching Culture in Your Small Business!

Coach Approach

Breakthroughs on the Bayou Mastermind Retreat

https://www.tapthepotential.com/retreat/

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Traction: Get a Grip on Your Business by Gino Wickman

The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

Connect with Andrea!

Andrea’s Website: www.smartlyorganized.com

Andrea’s Email: Andrea@smartlyorganized.com

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

101: From Hiring Challenges to Growth Opportunities with Sarah Martin and Erin Longmoon

Thu, 13 Aug 2020 07:00:00 -0400

If you’ve ever had significant challenges in your business that keep you from growing, you’ll want to listen in for a good dose of inspiration!

Dr. Sabrina and her co-host, Mike Bruno, are joined today by their guest, Sarah Martin, who has growth opportunities; yet, faces significant hiring challenges in her business. Also joining the show is a previous guest, Erin Longmoon of Zephyr Recruiting. Together, they will be diving in to generate some ideas for how Sarah can move forward and put a permanent end to her hiring and recruiting challenges.

Sarah Martin is the President and co-owner of Cabin Works, a property maintenance and cleaning company located in the rural, mountain town of Granby, Colorado. She and her husband Phill started Cabin Works over 10 years ago with the goal of providing peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company.

When not working with their team, you can often find Sarah, Phill, and their three young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.

Erin Longmoon’s mission in life is to eradicate toxic workplaces. She believes that everyone deserves to love their job and feel like they are contributing to a greater purpose. As the owner of Zephyr Recruiting LLC, she accomplishes this mission by matching great small businesses with their RIGHT FIT™ employees.

Erin has more than two decades of experience helping small businesses and has owned five businesses herself. The passion for eradicating toxic workplaces comes from a place a lot of us can resonate with. When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit.

She dreams of changing people’s lives by helping them realize that they are deeply worthy. She also dreams about being the next Stevie Nicks and being friends with the Dalai Lama. Her magic powers are empathy, ability to read people, coming up with new and awesome ideas, and making a perfectly cooked filet mignon. As the owner of Zephyr Recruiting, she oversees an amazing work-at-home team that shares her passion for supporting great places to work.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

Sarah details the various reasons she is experiencing her hiring challenges, which impact her ability to experience growth.
Social media tips are offered to Sarah in order to generate interest among potential employees.
Sara shares that she filters her job applicants based on whether potential hires have secured their housing.
Mike suggests helping A-player applicants find affordable housing, or to make it part of a package deal.
Dr. Sabrina’s idea is for existing employees to share tips on social media on how they overcame the housing shortage in the area.
Dr. Sabrina shares details of the anonymous survey that Tap the Potential’s Better Business, Better Life™ program gives to business owners’ A-players.
Erin provides some great tips for Sarah’s hiring challenges from a recruiting perspective.
Dr. Sabrina’s book, How to Hire the Best - Contractors Edition, has some great examples of well-written job posts.
How to Hire the Best: The Entrepreneurs Ultimate Guide to Attracting Top Performing Employees will be released later this year!
Dr. Sabrina suggests that Sarah may be instrumental in not only solving the housing-shortage challenges for her employees, but she may be able to solve it for the community, as well.
Turn an “I can’t” or “I’m afraid” thought into a “How can I” thought!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get Dr. Sabrina’s Book!! How to Hire the Best - Contractors Edition

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Sara!

Cabin Works Colorado

Facebook - Cabin Works Colorado

Connect with Erin!

Erin’s LinkedIn

Zephyr’s Website

Zephyr’s Linkedin

Zephyr’s Facebook

Get Your Employee Brand Marketing Strategy Checklist HERE! Videos & DIY Tools, Too!

Erin’s Free Gift to Profit By Designers!

Assessment for Employers - Is Your Team Made Up of A-Players?

www.zephyrrecruiting.com/profitbydesign

Suggested Episode:

Episode 85: Seizing Opportunities in Anticipation of an Economic Turn-Around with Erin Longmoon

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

100: The Magic of Differentiation with Mark Levy

Thu, 06 Aug 2020 07:00:00 -0400

Welcome to the 100th episode of the Profit By Design Podcast!

Mark Levy joins Dr. Sabrina and Mike Bruno for a discussion about connection, differentiation, the lessons Mark has learned from being a magician that help him to be such an effective strategist, and much more. We are very excited to have him be our 100th guest!

Prepare to be inspired by this lively and insightful conversation!

Mark Levy is the founder of Levy Innovation LLC, a strategy and differentiation firm. He differentiates companies, brands, thought leaders, political campaigns, TV shows, live shows, products, services, books, and speeches.

The ideas Mark and his clients created have been discussed, written about, and used by hundreds of millions of people worldwide.

His clients include Simon Sinek (of “Start With Why” fame), a head of a division of two different White House administrations, a head of the Strategy Unit of the Harvard Business School, a CEO of Popeye’s Louisiana Kitchen, and a member of Major League Baseball.

He’s also consulted on a TV special on the History Channel, as well as to the reboot of the beloved cult series, “Mystery Science Theater 3000.”

Along with his work as a differentiation and positioning consultant, he’s a magician. A show he co-created, “Chamber Magic,” has run in Manhattan for twenty years, in more than 5,000 performances, and has its own day of celebration by proclamation of the mayor. On TripAdvisor, it’s ranked as New York City’s #1 show; rated higher than even the Pulitzer-winning musical “Hamilton.”

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

According to statistics, there are over one million podcasts in the Apple podcast directory. Fewer than 50% have more than 14 episodes.
Dr. Sabrina and Mike each share what they enjoy the most about being a part of this podcast.
Consistency contributes to the success of the show.
Here’s the reason why Mark has two bios.
Mark covers the questions he asks to help differentiate people.
Thought-starters are used to discover different versions of a scenario that will lead to the appropriate action.
Mark details the best process for, and benefits of, brainstorming sessions.
Dr. Sabrina relates how she came to write her How to Hire the Best book series.
Incremental steps can help us to solve a problem or reach a goal.
Mark explains how his background as a magician influences his work.
Mark shares why you don’t have to be scared of elevator speeches, how you can be excited to deliver them, and the reasons you need multiple speeches.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

www.tapthepotential.com/pumpkinwebinar

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Accidental Genius by Mark Levy

Connect with Mark!

Mark’s Website

Mark’s LinkedIn

Mark’s Biography #2

Free eBook: List-Making as a Tool of Thought Leadership

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

99: The Value of Job Costing in Managing Your Gross Profit Margin with Diane Gilson

Thu, 30 Jul 2020 07:00:00 -0400

Diane Gilson joins Dr. Sabrina and Mike Bruno on today’s episode to discuss the value of using job costing to manage your gross profit margin, which translates into more money that you keep.

If you are a regular listener of the Profit By Design podcast, you’ll know that it’s not about how much money you make, it’s about how much money you keep!

Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing companies.

As a published author, speaker, and professional QuickBooks trainer with over 30 years of accounting experience, she is viewed as a leader in her fields of expertise.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Diane addresses the impact on business owners who are not aware of their margins.
Diane details five ways that job costing dramatically increases your profitability:
1. Locate costs that you haven’t billed out.
2. Spot and eliminate your low-profit and loser jobs.
3. Change your business niche.
4. Review estimate versus actual reports.
5. Use a 3-step combination method to increase your prices:
  1. Decrease your costs of goods sold or production costs by 5%.
  2. Increase your prices by 5%.
  3. This increases your gross profit margin of 10%. Gradually increase volume.
Once business owners start seeing numbers that make sense and are set up in a logical format, it can change their lives.
Investing 20-40 hours is all it takes to learn the job costing system. This could mean an extra $100,000 a year.
If you’re in an industry where job costing is not part of the conversation, Dr. Sabrina encourages you to be curious about what it might look like in your business, how it would empower you to have that information at your fingertips, and what different decisions would you be able to make with that information.
Diane covers the hidden costs of hiring people for your team and how that eats away at the gross profit margin.
Dr. Sabrina shares the 80/20 principle, which is where 20 percent of clients are responsible for 80 percent of your revenue. Clients with the Tap the Potential and Better Business, Better Life™ programs learn this principle and how to zero in on the best clients to work with. In this way, you do not need as many team members, and those team members you do have tend to be A-players, who are able to focus on how best to serve your clients.
Don’t count on somebody else to learn this job costing process for you. The business owner should be responsible for learning the process and then can later decide if this should be assigned to another team member.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

www.tapthepotential.com/pumpkinwebinar

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Connect with Diane!

Diane’s Website BuildYourNumbers

Diane’s LinkedIn

Diane’s FaceBook

Diane’s Twitter

Diane’s YouTube

FREE Resources From Diane, Just for You!

A free ebook: A Tale of 4 Companies: A Job Cost & Gross-Profit Percentage Drama
Informative blog post called “The many faces of construction job-costing.” In it, Diane talks about how nearly every company has a different set of needs when it comes to what they want to track and see. The good news is that Diane can usually structure your internal information to provide exactly what you need to see!

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

98: Understanding Pricing and Value with Stephen King

Thu, 23 Jul 2020 07:00:00 -0400

On today’s episode, Stephen King, president and CEO of GrowthForce, joins Dr. Sabrina and her co-host, Mike Bruno, for an illuminating conversation around pricing.

Should you discount during this economic downturn? Listen in to this discussion to hear compelling reasons why you should NOT discount, and what you should be doing, instead.

Top executive at a Fortune 500 company. Bootstrapped CEO. Venture-backed tech startup founder. Non-profit fundraiser. It’s safe to say Stephen King is not your traditional CPA.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Business owners are feeling a lot of pressure in this new normal.
Pricing is harder if you’re not confident of the value that you’re bringing.
Stephen addresses the issues around discounting, then provides the math:
- If you have a 40 percent gross profit and you give a 10 percent discount, you need 33 percent more sales to generate the same bottom line.
- If you have a 30 percent margin, you need 50% more sales to generate the same bottom line.
- If you have a 40 percent gross profit and you ADD 10% to your pricing, you can sell 20 percent less and make the same money.
When Stephen let an objective person price his jobs, his fees started going up.
Stephen shares some case studies and classic mistakes from clients that allow him to share their data.
The accounting industry was designed for compliance.
- Financial accounting is designed for external users. For example, it is your CPA’s job to help you pay as little in taxes as you’re legally allowed to, to get you through an audit, and to keep the banks happy.
- Management accounting is about internal users and about understanding your unit economics, the profitability on each job.
Stephen explains the benefits of automated activity-based costing and cautions against time-leakage.
Things to consider to gain confidence in pricing appropriately:
- Stephen offers accounting system suggestions to set up reports to show you your “income minus your cost of goods sold equals your gross profit”. Your gross profit percentage is the most important number of every financial statement. This will tell you if you’re pricing right.
- Which clients should you fire? Which clients should you re-price?
- How do you spend money to make money in sales and marketing?
Dr. Sabrina explains the 80/20 principle: 20 percent of your clients and customers are responsible for 80 percent of your revenue. If you focus on increasing revenue from the top 20 percent by 25 percent, you’re at choice and you can get rid of 80 percent of your clients and customers.
One mistake is to think that your biggest account is your best client.
When you have the appropriate margin in your pricing you are able to run a much more simplified, streamlined business.
Whatever you do, don’t discount your services during this economic downturn. Don’t make decisions based on fear. You need to have an attitude of gratitude.
Surround yourself with people who have a positive mindset and who are looking for growth.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Maslow's Hierarchy of Needs

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Connect with Stephen!

Stephen’s Website - Check Out His Evergreen COVID-19 Resources!

Stephen’s LinkedIn

Stephen’s Twitter

97: Lead Your Business, Lead Your Family with Darren Hopman

Thu, 16 Jul 2020 07:00:00 -0400

Darren Hopman, Success Team Lead at Tap the Potential, joins Dr. Sabrina in conversation with an inside look at Tap the Potential and how they walk their talk with the things they teach their clients and how they utilize these philosophies in their own lives.

Darren loves learning about businesses and how businesses came to be. He loves the stories of how the business is affecting the lives of people. Business is about more than money. It is about improving the lives of everyone involved.

Listen in to hear Darren’s personal mission statement, how he developed it, and how he uses his personal mission statement to help business owners every day. He will be sharing some great tips and strategies with you on today’s show, around how to be a leader in your own family based on good leadership in business.

Darren Hopman has an MBA in Business Management and Personal Finance and brings 20+ years of business management, finance, and sales experience to the work he does with our clients.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Darren shares his strengths, his personal mission statement, and how he applies it every day.
Once business owners become profitable through Tap the Potential programs, they often send their team members to Tap the Potential’s Leadership Academy, such as Leadership Bootcamp or Coach Approach.
Team members learn concepts like The Choice Map from the book, Change Your Questions, Change Your Life, then go home and teach it to their family members.
Dr. Sabrina reflects on how she and Darren met, and how she was struck by his “always learning” mentality.
Tap the Potential has zeroed in on their sweet spot and are able to help clients get a result in one year that a few years ago might have taken 2 or 3 years to get to.
Revenue does not determine success. If a business has sales, Tap the Potential can help them create an experience where the business owner can be freed up and have more time for what matters by putting Profit First in place and putting more money in their bank account than they’ve ever had before.
Darren has noticed certain qualities in the Tap the Potential clients that are successful.
Once a client defines and refines their vision, mission, and purpose, they have a more clear picture of what all their business can accomplish.
Darren shares how he takes what he learns in a work setting and applies it to his home life.
Darren is working on a “Sell It Like You Mean It” program that is about how to move past roadblocks in sales.
Tap the Potential is always looking for ways to create more opportunities.

Links and Resources:

Leadership Bootcamp https://www.tapthepotential.com/leadership

Create a Coaching Culture in Your Small Business!

Coach Approach

Breakthroughs on the Bayou Mastermind Retreat

https://www.tapthepotential.com/retreat/

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

www.tapthepotential.com/pumpkinwebinar

Books Mentioned:

Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life by Marilee Adams Ph.D.

The Game of Work by Charles Coonradt

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

96: Done in Five Years: Securing Your Financial Future with Linda Stapf

Thu, 09 Jul 2020 07:00:00 -0400

On today’s show, Dr. Sabrina sits down with Linda Stapf, CPA and Financial Advisor with Stapf Financial Services.

Linda is a Breakthroughs on the Bayou Retreat alumna. She has been to several of the Breakthroughs on the Bayou 4 Week Vacation™Retreats. She was very inspired by the activity that the participants did with Sir Steven Wilkinson for their VIP day. As they played “Gator Tank”, Linda observed different business owners getting very excited all of a sudden over the possibility of selling their businesses.

Right now, Linda Stapf has set aside tax returns to get curious about business owners who are putting off retirement. She is surveying business owners to get some answers and sharing the story of the extra million dollars.

Listen in to this conversation and get ready for some powerful thought-provoking information. You’ll very likely come away with some much bigger ideas for yourself concerning your future.

Show Highlights:

Linda has been studying her top clients, who are small business owners. What she has noticed is many of them want to sell their businesses within five years.
Linda has also noticed that every year, the five-year target resets.
Dr. Sabrina provides context about the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Retreat, where Linda saw some business owners getting excited as they were thinking about what they would do with their time after their business sold.
Linda shares her observations regarding the game participants, and how it has had a profound effect on what she brings to her own clients.
Take one day out of your month, look at your results, and figure out if you would buy your business the way it stood right now. If not, what would you fix about it?
Over the course of 10 years and working with 3 clients, she was able to help them save $600,000. They’ve been able to push money into retirement accounts, and there’s an extra million dollars that each one of those business owners now has.
The importance of utilizing Profit First principles.
Dr. Sabrina discusses the Survival Trap Image and how we can align our actions on an ongoing basis to be a direct path towards our vision.
When thinking of your retirement, if you can’t see yourself going to work every day, what do you do with your time? A 4 Week Vacation™ gives you space to explore this.
Linda was surprised to find that less than 20 percent of the client base that she has been serving since 1996 was business owners.
Answer Linda’s Done in Five Years survey and she’ll send you her story about business survival and the extra million dollars!
Linda hopes to understand what is holding business owners back from investing and setting themselves up for a financially secure future.
There’s a danger to those who think that their business is their retirement.
Take the time to think about who will run your business for you if you don’t have the right systems put in place. When you have your systems in place, you will be able to leave for a 4 Week Vacation™ or for family emergencies with peace of mind.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Survival Trap Image

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

www.tapthepotential.com/pumpkinwebinar

Book Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Connect with Linda!

Linda’s Facebook

Linda’s LinkedIn

Stapf Financial’s Facebook

Answer Linda’s Done in Five Years Survey and She’ll Send You Her Story About Business Survival and the Extra Million Dollars!

Suggested Episode:

90: Intentional Leadership with Pumpkin Plan Strategies with Steve Bousquet

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik

Thu, 02 Jul 2020 07:00:00 -0400

On today’s episode, Dr. Sabrina, The Business Psychologist™, introduces us to Andrew Tvardzik. Andrew and his family have been a part of the Better Business, Better Life™ program for the last two years. During this conversation, you will hear about the transformation that has been taking place in their business, and Andrew shares the challenges that they’ve experienced and how they are overcoming those challenges.

You may be surprised at how rapidly it’s possible to experience a higher quality of life and a business that is much more profitable and sustainable. Listen in to gain insights that you’ll be able to use in your own business as you work towards designing your own sustainably profitable business that supports the lifestyle you desire.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Andrew shares an overview of his family’s business and how, when they realized that things weren’t going the way they planned, they found the Tap the Potential team.
Two of their main issues included a need to reduce work hours and to find clients that were a better fit.
The right clients are out there looking for you, and when they find you, it will give you the confidence to realize you don’t have to take all the jobs/opportunities that present themselves.
Andrew relates the peace he feels now that he’s been able to identify his ideal clients through focusing on who he was serving and why he was serving them.
Andrew describes the way his personal life has changed over the last couple of years.
Immutable laws are protective of you.
There’s so much personal growth that happens in identifying our business sweet-spot because we have to claim our strengths.
Andrew shares his reaction to a distraught client when asked about the future of his business and his ability to complete her house during this pandemic. His answer will amaze you!
Moments happen when you’re tempted to give up, just short of success. Believing in the process and persevering is what took Andrew through those tough moments.
Dr. Sabrina explains the psychology behind our struggle with change and how to overcome the self-defeating thoughts that often accompany change.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Free Pumpkin Planning Webinar www.tapthepotential.com/pumpkinwebinar

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Survival Trap

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Andrew!

Andrew’s Instagram

Andrew’s Facebook

Book Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

94: Stealth Health: Take Back Your Power and Unravel the Mystery of You with Dr. Nancy Trimboli

Thu, 25 Jun 2020 07:00:00 -0400

In Episode 7 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, sits down for a conversation with Dr. Nancy Trimboli, a significant person in the Tap the Potential community who has long advocated for entrepreneurial health.

It’s imperative that we take care of ourselves during this coronavirus event in order to stay mentally and physically healthy during isolation. This better enables us to make the good decisions now that will help drive our business and move us toward our vision going forward.

You’ll also hear tips on how to ease yourself and your team members back into a routine as more and more businesses are starting to open.

Dr. Nancy Trimboli drew upon the lessons learned from her Episcopalian priest father and her training to become a black belt in Tae Kwon Do to build her bustling Chiropractic practice. Over the last 25 years, she grew her practice to be a multi-location, multi-doctor, multimillion-dollar business with nearly 40 employees. Recently, she has reduced her office locations and staffing to commit time to create online course work and to write her first adult book. She has a large local patient following, and an ever-expanding online audience who are eager to see what she has in store with new online content due to come out this year. Her most recent book, Stealth Health: Take Back Your Power and Unravel the Mystery of You, takes a fresh look at understanding your own health challenges by asking better questions and recruiting your own health arsenal of trusted sources. Little Squirrel Girl, her first children’s book is a true story about a baby squirrel Dr. Nancy adjusted back to health.

Dr. Nancy’s gift is to take complex health topics and reduce them to usable, actionable bites. Making simple life changes will have a profound effect on your strength and resilience, your craft and creativity, your relationships, your work, and your future.

Observing social isolation herself, Dr. Nancy created the Stealth Health Isolation Survival Pack: a twelve unit mini-course of practical changes to make now while we have this gift of time in isolation. These small incremental changes added one at a time, will allow her audience to reflect back to this time as one of personal transition and growth.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

While in isolation, Dr. Nancy developed a FREE course for simple, 5-minute fixes to change old habits so people can look back on this time as a time they emerged from their depression, where they started to lose weight, or where their relationships deepened.
We’re meant to be social, and social isolation with entrepreneurial burnout is especially not healthy.
The lungs are one of the few autonomic organs that we can consciously control, and when we take control of our breathing, we can take ourselves out of an anxious state.
If we stay in a state of fight-or-flight anxiety, it can lead to memory loss, dementia, inability to properly digest your food, heart disease, and many other maladies.
D. Sabrina’s Veggies First (#veggiesfirst) philosophy and Profit First have a few things in common!
In Dr. Nancy’s Stealth Health Isolation Survival Pack, she has a unit called “Add a Big Bowl”. Enjoy a large green salad each day for a nutritional punch. Add some beautiful fruits to your day.
Dr. Nancy explains how being mindful when we chew can have a positive impact on our digestion.
We must take responsibility for our own health and our own health choices. Ways that we can do this are detailed in Dr. Nancy’s new book, Stealth Health: Take Back Your Power & Unravel the Mystery of YOU.
Dr. Nancy shares the difference between a vitalistic viewpoint and a mechanistic viewpoint, and why it matters.
“What can I do to help?” and “What can I do to support you?” are great questions to ask when tensions get high, both when isolated at home and among our team members.
Dr. Sabrina reviews all of the resources that Tap the Potential offers to its entrepreneurial community.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get Dr. Sabrina’s Book! How to Hire the Best - Contractors Edition

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Create a Coaching Culture in Your Small Business!

Coach Approach

Breakthroughs on the Bayou Mastermind Retreat

https://www.tapthepotential.com/retreat/

Calm App

Survival Trap Image

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

www.tapthepotential.com/pumpkinwebinar

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Stealth Health: Take Back Your Power & Unravel the Mystery of YOU Dr. Nancy Trimboli

Connect with Dr. Nancy Trimboli!

DrNancy.Health - Freebie download of Five Minute Fixes to De-Stress!

Stealth Health Isolation Survival Pack - 12 unit course $57

Enjoy These Other Profit by Design Podcast Episodes:

Episode 85: Seizing Opportunities in Anticipation of an Economic Turn-Around with Erin Longmoon

Episode 42: Take Back Your Life and Health with Dr. Nancy Trimboli

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

93: Be Fulfilled with Tony Grebmeier

Thu, 18 Jun 2020 07:00:00 -0400

In Episode 4 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, chats with Tony Grebmeier, Founder of the Be Fulfilled community.

Tony shares ways to move us toward our dreams, despite all of the different hardships that we’re experiencing in our personal lives and in our businesses during this coronavirus event. Together, Dr. Sabrina and Tony explore how to determine our need for self-care, ways we can serve others, and new ideas for gratitude.

Tony is a husband, father, friend, and serial entrepreneur. His current ventures include ShipOffers, a five year Inc 5000 fastest growing company. His mission to bring fulfillment to the world extends from traditional fulfillment services to personal fulfillment.

He's also on a quest to redefine how we all view and define success. Listen in on the BeFulfilled Podcast, which features entrepreneurs coming together to redefine success. It's the perfect show for entrepreneurs who know they can achieve their dreams despite their hardships.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Tony shares why connection and building community are so important to him.
Ask yourself, “How can I serve?”, then get out a piece of paper and write down all the things that make you feel good when people do things for you, and start from there.
You can serve in both small ways and in large ways.
Offer grace to yourself and to others during this time.
As Dr. Sabrina explains that many entrepreneurs were already experiencing burnout when the coronavirus event started. This burnout is a setup for depression, anxiety, and suicidal ideation.
Being more cynical about the world and isolating are some of the burnout red flags.
Remember that you are not alone in your struggle, and ask for help if you need it.
Tony details an aspect of his teaching called, “Fantasy / Possibility / Reality”.
Be coachable and willing to unlock the greatness that makes you, ‘you’, and remember that one day you will need to reach out and help pull somebody else up.
Lose the ‘I have to do this’ mindset in favor of the ‘I get to do this’ mindset.
If you keep planting seeds daily, for yourself and for others, you’re going to have a bountiful harvest and a beautiful garden to walk through. You may not see it today but trust the process.
Dr. Sabrina is always amazed at what has grown over the course of the year when Tap the Potential does the milestones celebrations with her clients.
The BeFulfilled journal provides structure and support for entrepreneurs in making daily choices that move them towards their vision.
No matter where you’re at, there are people willing to help you get to places you’ve never gone.
Be willing to practice making mistakes.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Tony!

BeFulfilled Journal - Use Dr. Sabrina’s Name at Checkout to Save 50%!!

Tony’s Website

Tony’s BeFulfilled Podcast

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

92: Fix This Next with Mike Michalowicz

Thu, 11 Jun 2020 07:00:00 -0400

One of our favorite guests, Mike Michalowicz, joins Dr. Sabrina in today’s episode to talk about his latest book Fix This Next.

Mike was the very first guest on the Profit By Design Podcast, and today marks his third occasion of being on the show.

Listen in to find out what inspired Mike to write his latest book, learn about the Business Hierarchy of Needs as a basis of applying our business fixes, and why we need to be asking our clients what they need from us.

Mike Michalowicz (pronounced mi-‘kal-o-wits) is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.

Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs and is here today to share the best of what he has learned.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The biggest challenge business owners have is knowing what their biggest challenge is.
The Business Hierarchy of Needs is based on Maslow's Hierarchy of Needs, and Mike explains how the five levels of need apply in business:
1. Sales
2. Profit
3. Order
4. Impact
5. Legacy
Where you need to apply your fix is always in this hierarchy. Start at the foundation, work your way up, and pinpoint where you’re compromised, where that thing is not adequately satisfied, then fix that and go through the cycle again to find the next fix.
Many small businesses try to skip levels.
Being profitable is the only way you can be of service to your clients.
Dr. Sabrina shares a quote from Mike in his interview in Episode 1 that made a significant impression on her: “Our clients and customers crave for us to be profitable.”
Fear and lack of confidence have affected a lot of business owners, especially since the beginning of the coronavirus event. Mike has online training, The Confidence Course, that will help develop what you already have.
We should be asking our customers what they need now.
Valuable elements from Mike’s prior books, Profit First and Pumpkin Plan are discussed.
Understanding the needs of our top 20% clients that are responsible for 80% of our revenue historically in the business is a powerful way to move forward.
If we increase revenue from our top 20% by 25% we can replace the revenue from the 80% that we may have lost or we just might not want to do business with because they were not our ideal clients.
“Sell the Tell”: The new process to cater to that top 20%. Go to your existing client base and ask what they want, and bring imagination to it. Mike details this project.
Fix This Next pulls together Mike’s work. It helps us to understand where we need to focus. His previous books support different levels of the business hierarchy needs.
Tap The Potential has 50 copies of Fix This Next to give out! The first 50 to take the entrepreneurial burnout assessment and have a debriefing with the Success Team Lead will receive a FREE copy!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment.

Calm App

Maslow's Hierarchy of Needs

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with Mike!

Mike’s Website - mikemotorbike.com

Mike’s Books

Recession Response - FREE Tools and Resources!

Fix This Next - FREE Evaluation, FREE Resources, Buy the Book!

The Confidence Course

Enjoy These Other Podcast Episodes Featuring Mike Michalowicz:

Episode 50: The Surprising Secrets of Successful Entrepreneurs

Episode 1: What Every Business Owner Need to Know to Avoid Entrepreneurial Poverty

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

91: When Adversity Meets Resiliency with Kieran Lynch

Thu, 04 Jun 2020 07:00:00 -0400

On today’s episode, Dr. Sabrina, The Business Psychologist™, welcomes her guest, Kieran Lynch, back to the podcast. About a year ago in Episode 33, they discussed the power of culture and how that was helping him recruit as an electrical contractor in an industry where he was facing a lot of challenges around recruiting.

How different his circumstances are now! Kieran and his business faced an especially difficult challenge that he came through only to be impacted immediately after by the coronavirus. Kieran's strategic thinking and his resiliency are powerfully evident in this encouraging and inspiring conversation that you don’t want to miss.

Kieran has over 15 years of experience in the electrical industry and joined the Lynch Power family business part-time in 2004. First helping his father as an apprentice electrician on nights and weekends to becoming an integral part of the company’s growth and success as Principal of the company. Along the way, Kieran has held positions of electrical journeyman, foreman, and project manager. Kieran leads the finance, marketing & strategic planning departments of Lynch Power providing new-age guidance on significant decisions for the company. His broad experience, proven leadership, and hands-on approach ensures client satisfaction.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

As Kieran relates, his business experienced their best year ever, then overnight it became their worst year ever because his largest client, with whom he was doing 80% of his business, went bankrupt.
Although there were rumors of trouble, he was being assured that everything was fine.
Looking back, these are the five steps he wish he had taken:

1. Relax.
2. Analyze and ask around.
3. Create multiple plans.
4. Forget the past. Learn from it and move forward.
5. Understand and recognize that this made you stronger. It’s really a blessing in disguise.
Dr. Sabrina shares the 80/20 principle, which is where 20% of clients are responsible for 80% of your revenue.

Kieran replays the date he broke the bad news to his employees and their reactions.
Kieran describes the strategies he implemented at this time to pull his team together. He took ownership that it was partially his fault for not seeing it sooner.
His business had just recovered from the financial hardship when the coronavirus hit. He did have to make employee cuts but assured them that his intention was to eventually bring them back in.
Kieran predicts that in 12 months, his business will be stronger than it has ever been. He shares some of his ideas on leveraging existing clients and partners.
Looking at his financials, he found a lot of “fluff” that he could cut.
Keep in mind that now is a great time to be on the lookout for A-players for when you’re able to start hiring again.
Gratitude is huge.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Suggested Episode 33 with Kieran Lynch:

Creating Company Culture to Attract and Retain A-Players with Kieran Lynch

Connect with Kieran!

Kieran’s Website

Kierans’ LinkedIn

Mentioned Book:

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

90: Intentional Leadership with Pumpkin Plan Strategies with Steve Bousquet

Thu, 28 May 2020 07:00:00 -0400

In Episode 9 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, welcomes Steve Bousquet, a Tap the Potential client and owner of American Landscape and Lawn Science. Steve and his team have been at the forefront of dealing with COVID-19 and supporting other entrepreneurs as they deal with the pandemic’s effect on the business.

Listen in as Steve shares what he learned and has put into place prior to the COVID-19 event that has helped him and his team to be stable and sustainable throughout this uncertain time, applying Pumpkin Plan principles throughout the process. You’ll also hear how Steve and his team have led through this and dealt with morale issues. This is a great opportunity to put some of these ideas into place in your own business so that your work supports life and your business sustains life for all the team members involved.

Steve describes himself as a blue-collar executive. He founded S&B Lawn and Garden Care in 1983, while still in high school. After graduating from college with a BA in Economics, he changed the name of his landscaping company to American Landscape Service. In 1991, Steven added Lawn Science to the company to form American Landscape and Lawn Science LLC. Today his company services 3,000 clients with 25 amazing team members.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

The three things that Steve attributes to his business’s sustainability:
In 2015, he began Pumpkin Planning. This helped him to identify his ideal clients, his company’s immutable laws, and his ideal team members.
In 2016, he started to incorporate Profit First. This provided him with an understanding of the financial tools he would need to succeed.
In 2018, he got serious about building his team by finding their strengths, learning how they communicate, having one-on-one meetings, and having regular team meetings. (Check out Tap the Potential’s Better Business, Better Life™ Program)
Steve shares what his experience was like as an entrepreneur prior to 2015, and how his numbers have changed over the last five years.
Dr. Sabrina explains the philosophy of Profit First.
What “Leading with Love” means for Steve’s leadership.
Steve relates the benefits of asking powerful questions, the wisdom of reminding his team members of their strengths, and the importance of protecting your own strengths.

Links and Resources:

www.tapthepotential.com/pumpkinwebinar Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Maslow's Hierarchy of Needs

Books Mentioned:

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

89: Pumpkin Plan Your Biz: A New and Stronger Normal with Donna Leyens

Thu, 21 May 2020 07:00:00 -0400

Dr. Sabrina welcomes Donna Leyens to the show to discuss reimagining what’s possible for our businesses as we come through the coronavirus pandemic and transition from surviving to thriving, creating a new and stronger normal.

Listen in to this conversation and prepare to be inspired as Dr. Sabrina and Donna take on several powerful questions themselves.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Donna shares a compelling story she heard recently about a restaurant owner who mortgaged her house to buy the business, and due to the current events, she may lose both.
Many businesses who were doing relatively well a few months ago now are just hanging in there by a thread.
However, business owners who have been doing Profit First in addition to The Pumpkin Plan seem to be the businesses that are doing relatively well and are making it through this coronavirus pandemic.
Questions to consider while reimagining:
What would your business look like if you were starting your business today?
What is the opportunity that you have today?
How can you create a business that lights you up again?
Business owners have a lot on their minds in addition to making money again. They’re thinking of ways they can help their employees and communities, as well.
The Pumpkin Plan is about that intersection of top clients, our strengths, how we’re going to innovate, and then how we’re going to systemize that.
Identifying our top clients and talking to them about what they want is one of our best opportunities, as Dr. Sabrina explains.
Donna emphasizes the importance of strategy. If you’ve never taken the time to create an underlying, foundational strategy for your business, now is the time to do it.
Strategies can be re-evaluated and tweaked as needed.
Clarify your vision for how you want to experience life over the next few years.
Dr. Sabrina shares additional questions that will help you to clarify your vision.
Some of Donna’s clients don’t understand the relationship between life vision and work vision until she poses the following: How does your life intersect with your business? How does your business support your lifestyle and your vision for your lifestyle?
Strategy programs are life-changing, not only in your business life but in your personal life, as well.
Tap the Potential will be hosting a FREE webinar on The Pumpkin Plan for those curious about the NEW Introduction to Pumpkin Planning Course. Check it out here: https://www.tapthepotential.com/pumpkinwebinar/ and note the special COVID19 pricing and bring your business to the next level!
The Better Business, Better Life™ strategists run a series that helps entrepreneurs to understand their vision, mission, and purpose.
Donna shares from a Pumpkin Plan perspective the ingredients of a top client and customer.
Dr. Sabrina relates the value of immutable laws and how, when they’re followed, bring joy to work and life.
If you are ready to reimagine your business and think in terms of designing your business in a way that’s going to support your life, register for the FREE Pumpkin Planning Webinar HERE!

Links and Resources:

www.tapthepotential.com/pumpkinwebinar

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Connect with Donna!

Donna’s Pumpkin Plan Your Biz Website

Donna’s Pumpkin Planners Rock Facebook Group

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

88: Your Tele-Presence is Your Leadership Presence

Thu, 14 May 2020 07:00:00 -0400

In Episode 3 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, addresses what we are going through as business leaders and entrepreneurs and reminds us of why self-care is so important during this time. Today’s guest, John Bates, joins her to discuss leadership in a virtual age. We’ve all been thrown into virtual leadership recently due to the COVID-19 event, and this presents its own unique challenges, such as how we are going to connect emotionally with the people whom we are trying to lead.

John’s “why” is to unleash what is great in all of us so that it can live in the world. John lives that “why”, and he has a lot to share. Stay tuned for this insightful conversation!

John Bates has spoken, hosted, and coached for over 35 different worldwide TED and TEDx events. He’s been privileged to get to know some of the top leaders in the world, the NASA astronauts, the leaders at Johnson & Johnson, JLABS, Accenture, Boston Scientific, Coca-Cola, and many others, including many Tap the Potential clients. He works with people on a very deep, personal level. The amount of vulnerability, openness, self-reflection, and honesty that a well-done TED-format talk requires is second to none. The insights into leadership, success, and fulfillment in life that John has gained from his years of experience with this allow him to share some of the biggest, most powerful secrets of truly successful leadership that exists.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

John shares his successful, earlier days of entrepreneurship and his deadly struggle with an autoimmune disease, which seemed to be triggered by stress and a lack of sleep.
To get out of the hole he found himself in, he had to really learn how to take care of himself.
There is no greater time than the present to be paying more attention to self-care so that we are able to share ourselves with others.
Assess your entrepreneurial burnout for FREE HERE. You will get feedback that shows your current risk for burnout and if you have more than 3 symptoms, you are at high risk and will need to look at self-care measures to put in place.
Dr. Sabrina details her self-care strategies:
Sleep - at least 8 hours per night
Only check social media and major news sources once per day, preferably mid-day
Exercise
Meditation (Dr. Sabrina enjoys the Calm App!)
Journaling
John expounds on Dr. Sabrina’s self-care strategies and offers his own tips:
Self-care is for men, too! It’s necessary to stay in the fight.
Box breathing
John also loves the Calm App! Others to consider are the Headspace App and the Waking Up App.
Dr. Sabrina shares another level beyond worry and fear that we need to be talking about and that is grief and loss, and how these are affecting our children.
This is an opportunity to look for new ways of working, new ways to be productive, and new ways to engage family and life.
We can take this time as an opportunity to think about what we have to be grateful for and the good things that are coming out of this time.
John addresses how important your tele-presence is to your leadership.
Psychologically, the more senses we can engage, the better.
John and Dr. Sabrina offer tips for successful video meetings.
Ways to encourage and motivate your team to further your team goals.
John teaches a course to help build your skills as a virtual leader.
The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment.
An encouraging rally-cry: “Lead with love. Shine bright. Be a gift.”

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Calm App

Headspace App

Waking Up App

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Connect with John!

John’s Website

John’s Twitter

John’s Facebook

Speak Like a Leader Bootcamp

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

87: Protecting Your Greatest Assets: Your Mindset and Your Business with Sir Steven Wilkinson

Thu, 07 May 2020 07:00:00 -0400

In Episode 2 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, addresses being very protective of your headspace. Her guest, Sir Steven Wilkinson, joins her to discuss protecting another very important asset: our businesses.

We all have a lot of extra stress in our lives today, and Dr. Sabrina’s intention is to take care of the international entrepreneurial community during this crisis by sharing ideas to help us cope. Self-care for us all is extremely important during this time, so please share this information with your team members, who may also be feeling unsafe during this coronavirus event.

Sir Steven Wilkinson is the Founder of Good & Prosper. He was also the VIP Speaker of the Tap the Potential 2020 Breakthroughs on the Bayou retreat.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

Look two years into your future and picture what you want your life and your business to look like.
Avoid the “Survival Trap ”, which is a short-term decision that gets us through today, next week, or the next two months; but can take us far off course.
Are there options that can move you CLOSER to your vision?
If we keep in mind how we want to be and how we want our business to come out of this, we will make better short-term decisions that better serve our future goals.
Sir Steven weighs in on current events and on how we should be minimizing fallout, as governments are recognizing that small business owners are the true backbone of this entire economy.
Dr. Sabrina’s personal philosophy when it comes to government programs is that it’s great if it’s available, but she wants to build her life and business in such a way that she does not need to rely on it.
One of the positive things that have come out of this crisis is the return to community, and community is everything in these times.
Dr. Sabrina’s tip of the week on self-care is to implement a daily huddle with your team for the sake of morale. This can be via zoom or phone, if necessary. Focus on providing updates, wins and successes, and gratitude.
Allow team members to express their fears and encourage team members to respond in a supportive way.
Ask your team members what support they need and look for ways that other team members can show up and support and be a gift during that time.
A team topic for discussion: What random acts of kindness have you given, experienced, or witnessed lately?
Dr. Sabrina shares some more self-care tips:
- Protect your mindset by being very careful about the information you take in.
- Sleep is critical in a number of ways.
- Daily exercise is important.
- Think strategically and surrounding yourself with like-minded, supportive entrepreneurs.
- Listen to the Profit By Design Podcast. Episodes are made up of positive conversation and sound strategies to help keep your business sustainable.
- Assess your entrepreneurial burnout through our free assessment HERE. This will help you look at self-care measures that you need to put in place so that entrepreneurial burnout does not get out of hand.
Sir Steven discusses the creation of a FREE eBook titled "Leadership in the Time of COVID-19” that you can download on his Website. There’s a humorous title for it when you download it!
He designed the e-book with two action items in mind:
1. The urgent need for restructuring; and
2. How do I turn this to my advantage?
Since we don’t know when this crisis will end, Sir Steven offers tips and ideas that we can be working on every day.
This is a great time to step back and determine how you should be caring for yourself in order to be the leader you need to be.
The Q-Storming process is a useful tool that bypasses tunnel vision. Current and past clients can request a FREE laser-coaching session. If you’ve never been a client, check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment.
An encouraging rally-cry: “Lead with love. Shine bright. Be a gift.”

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

www.tapthepotential.com/survivaltrap

Connect with Sir Steven!

Website - FREE eBook: "Leadership in the Time of COVID-19"

Sir Steven’s Twitter

Sir Steven’s Email

Books Mentioned:

The Snowball System: How to Win More Business and Turn Clients into Raving Fans by Mo Bunnell

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

86: Mindset and Mental Health Framework for Entrepreneurs

Thu, 30 Apr 2020 07:00:00 -0400

In Episode 1 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina lays down a framework regarding the importance of our mindset and mental health. She encourages us to acknowledge that the current pandemic has changed life as we know it, and explores ways to help us think more strategically about how this situation can help prepare us and our business for any future adversity.

Listen in to hear Dr. Sabrina’s tips and resources that will help you cope so that you can not just survive, but thrive.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

In studying entrepreneurs and assessing their levels of entrepreneurial burnout, Dr. Sabrina is seeing a very strong correlation between burnout and gaps that exist in our business.
Many entrepreneurs in the Tap the Potential community have been practicing Profit First, which is a great way to strengthen your business foundation and provide you with cash reserves to help get you through whatever might be happening in your business.
Burnout leaves us in a constant state of chronic stress, with stress hormones coursing continuously through our bodies. This kind of stress significantly raises our risk for depression and suicide.
Tunnel vision causes us to miss the opportunities around us.
Dr. Sabrina explains “survival trap” decisions and how Tap the Potential shows you how to avoid these traps by helping you to create a business plan that supports your life vision.
Our survival instincts are great at helping us to survive but they’re not great at moving us closer to our vision.
Make sure that any decisions that you’re making to get through the immediate situation are in alignment with your life vision.
Dr. Sabrina provides her ideas for sharing the protocol plans with her small group clients, those in the Better Business, Better Life™ program, and the retreat alumni. She also has something to offer those who are not current clients of Tap the Potential.
What is Maslow’s Hierarchy of Needs and its relevance to entrepreneurial burnout?
If you haven’t already, get a baseline of your entrepreneurial burnout by taking the FREE assessment here https://www.tapthepotential.com/assessment.
Dr. Sabrina shares the “Veggies First” philosophy: It is critical that you take care of yourself first.
Here are some tips, which Dr. Sabrina explains in detail:
- Get adequate sleep
- Maintain a healthy mindset
- Practice Mindfulness (Dr. Sabrina enjoys the Calm App!)
- Exercise
- Limit your media consumption and make it off-limits in the morning.
- Your thinking is the average of the five people with whom we spend the most time, so surround yourself with people who think in a healthy, positive way.
Tap the Potential’s resources to help support you:
- The Profit By Design Podcast airs each Thursday covering healthy conversations that are good for your mindset.
- The Q-Storming process, which is a useful tool that bypasses tunnel vision.
- Experience-sharing.
Check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment.
Strategic thinking, making those decisions, and looking for those opportunities will move you closer to your business goal that supports your life vision.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Survival Trap Image

Maslow's Hierarchy of Needs

Calm App

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

85: Seizing Opportunities in Anticipation of an Economic Turn-Around with Erin Longmoon

Thu, 23 Apr 2020 07:00:00 -0400

In light of the Corona Virus event that is currently going on, many companies are finding it necessary to downsize during this economic slump and have unanswered questions about what might be coming next.

There is another side to this situation, however: This may actually be the perfect time to recruit and hire your A-players. On today’s show, Sabrina, Mike, and their guest, Erin Longmoon, owner of Zephyr Recruiting, LLC, discuss seizing opportunities in anticipation of an economic turn-around.

Listen in to learn how you can use this uncertain time to your advantage!

Erin has more than two decades of experience helping small businesses and has owned five businesses herself. The passion to eradicating toxic workplaces comes from a place a lot of us can resonate with. When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

This is an opportunity to rebuild the employee brand of the company.
This is also an opportunity to find new A-players that would be an asset to your team.
Erin addresses various reasons why the hiring market currently has a healthy supply of A-players.
Many of the Tap the Potential clients have been doing Profit First so they are in a very strong cash position.
It takes around 40 hours to recruit per role, according to Erin.
Some of Zephyr’s clients are hiring people on a contingency basis. They make an offer to the one A-player they don’t want to lose.
When you’re hiring, present an offer that is a little higher than the going rate, and then over time show them how you’re going to get them to the 90th percentile for pay over the next year or two, assuming they hit certain benchmarks.
Some states are allowing employees to come on board for a limited number of hours per week for on-boarding and training without it affecting their unemployment.
Dr. Sabrina shares how her clients in the construction industry say business is booming. Traditionally, certain positions have been very hard to fill but now it is an employee market.
Erin explains “Employee Brand Marketing”.
Dr. Sabrina explains how this Profit By Design podcast always encourages the building of sustainably profitable businesses and shares hiring tips from her book, How to Hire the Best.
Erin and Dr. Sabrina discuss the importance of wording job descriptions.
Zephyr differentiates itself from other recruiting companies in a number of ways.
There are two places where the interview process can go awry: the interview and failure to check references. Zephyr puts in some extra steps here to avoid the snafus.
Download your Employee Brand Marketing Strategy Checklist HERE!
Erin will walk you through the checklist on a webinar May 7th, 2020 at 3pm EDT. You can register HERE!
Be sure to check the full show notes for additional resources and discounts that Erin is offering!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Connect with Erin!

Erin’s LinkedIn

Zephyr’s Website

Zephyr’s Linkedin

Zephyr’s Facebook

Get Your Employee Brand Marketing Strategy Checklist HERE! Videos & DIY Tools, Too!

Through June 30th, Profit By Design Listeners Will Receive a 15% Discount on Recruiting & Employee Brand Marketing Services! Mention Profit By Design or Tap the Potential to Receive Your Discount!

Employment Brand Marketing Webinar - May 7th, 2020 @ 3pm EDT

Profit By Design listeners, you can join for half-off!

Mention Profit By Design or Tap the Potential to Receive Your Discount!

And get a FREE 30-minute consultation post-webinar!

Books Mentioned:

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

84: The Importance of Creating a Sustainable Business

Thu, 16 Apr 2020 07:00:00 -0400

Natural selection: What does this mean for us as entrepreneurs? Many businesses are in a constant state of survival, and that’s never been more apparent than observing the current impact of the coronavirus and its impact on business.

Some businesses will not make it through this time; some will come out battered and bruised—but stronger; and some will come out absolutely thriving.

On today’s show, Dr. Sabrina and Mike explore the importance of creating a sustainable business from Day One. They discuss what we can do to get our businesses through this time and come out stronger. Listen in for some strategies that can help you weather this (and any) storm.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

Mike shares the definition of “natural selection” and applies it to the business world.
Dr. Sabrina shares acceptable modes of competition, the danger of competing on price, and the importance of building margins into pricing.
Traditional thinking advised setting aside three months of cash reserves, but current thinking is that six months is probably safer.
You should be able to answer “YES” to each of these questions:
- Are you bringing in work from your top clients?
- Are you doing work that aligns with your strengths?
- Is it work that can be systematized?
- Does this work align with your immutable laws?
- Does it move you closer to your vision?
Some businesses are going through a “creative destruction” right now, letting go of team members that are not a good fit, creating a culture that they want to implement going forward, etc.
Dr. Sabrina explains the 80/20 principle, which involves focusing on increasing business from our top 20 percent of our clients that are responsible for 80 percent of the revenue in the business, and the financial impact it can have.
There are a lot of business owners who incorporate Profit First, who have been in a good cash position coming into this crisis. As business slows down, they may find it tempting to stop Profit First until after the crisis has passed, but now is the time to ramp up your good habit, NOT stop it.
Dr. Sabrina addresses business owners who entered this pandemic crisis with debt and have added more debt.
Dr. Sabrina and Mike discuss options for struggling business owners.
Powerful questions to consider when projecting into the future:
1. What do we think is going to be happening four months from now?
2. Which competitors of mine will be gone four months from now?
3. What opportunities does that create for us as a team?
4. What kind of clients would we want to go after that our competitors served, but we could serve better?
5. What team members would we need to go after that kind of business?
After this crisis, people will not want to go back to grinding it out. They will want to be much more intentional about quality time with family and integrating that time with work better. Businesses will also implement virtual work more readily than ever before.
Maintain good habits, pay attention to getting clarity around sustainability, and stay focused.

Links and Resources:

Taking care of yourself is important more now than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life program!

Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Books Mentioned:

The Game of Work: How to Enjoy Work as Much as Play by Charles A. Conrad

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

83: Getting the Most from Business Coaching with Barb Wade

Thu, 09 Apr 2020 07:00:00 -0400

On today’s episode, Dr. Sabrina and Mike chat with Barb Wade, one of Dr. Sabrina’s coaches.

You’ll get an in-depth look at the coaching industry: What goes on behind the scenes that a consumer of coaching services should be aware of, as well as how to utilize coaching for yourself to make it a great experience that supports your life vision and where you’re headed. PLUS, Barb dives deep into her career pivot and why she now focuses on margin and profit over top-line revenue to run a business that supports her life vision.

Whether you’ve had coaching, or if you have ever considered coaching, you’ll not want to miss this illuminating conversation!

Barb Wade, M.A., is a Transformational Coach, Speaker, and Author who works with high-achievers to release the patterns, fears, and obstacles that have been keeping them settling for LESS than what they truly want MOST. Barb helps her clients re-define success based on their authentic values and priorities – not external “should’s” and expectations – and create exceptional real-world results in life and work. Barb speaks frequently at conferences and on industry panels, has been featured on ABC, NBC, CBS News, and FOX, and was the official on-air Life Coach for the Fine Living Channel for 8 years.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

Barb shares the pivot she experienced in her coaching business that began after the 2008 economy crash.
Social pressure to “grind it out” is prevalent among entrepreneurs. However, it is perfectly ok to choose a different path, one in which our work supports our lifestyle.
Work supports life, not the other way around.
Why margin and profit are more important than top-line revenue.
Pay attention to what feels right to you and don’t lose track of that.
There are coaches that you do not want to invest your money and your time with.
We make our decisions from a place of love or fear. When we stop to consider where our decisions are coming from, it can bring us to a quicker ‘A-ha!’ moment.
Barb has witnessed miraculous things occur following the conviction of mentees’ decisions when the decisions were made from a place of love.
What you should look for in a coach: Barb and Dr. Sabrina sound off.
A good coaching client is someone who is willing to get vulnerable, own their mistakes, admit that they’re in a hard place, and be willing to think through how they might do things differently going forward.
Working on mindset first will have a cascading effect.
Mike shares words of wisdom for the entrepreneur who has never had a business coach.
How to address fears that can show up during the coaching process.
Barb’s FREE Gift to You: The eBook, “Love Vs. Fear: How To Make Spirit-Led Choices For A Prosperous Life” www.barbwade.com/love

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life program!

Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Connect with Barb!

Barb’s Website

Barb’s Linkedin

Barb’s Facebook

Barb’s Twitter

Barb’s Instagram

Barb’s FREE Gift to You: The eBook, “Love Vs. Fear: How To Make Spirit-Led Choices For A Prosperous Life” www.barbwade.com/love

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

82: Strategic Marketing with Spencer Powell

Thu, 02 Apr 2020 07:00:00 -0400

On today’s episode, Dr. Sabrina and Mike chat with digital marketing expert, Spencer Powell, whose company, Builder Funnel, helps grow businesses through thought leadership, content marketing, lead generation and website conversion. Listen in to discover how a marketing mindset shift to relationship-building provides your business with the extra edge it needs to stay competitive!

Spencer Powell comes from a long line of builders who have been in business for over 100 years now. In 2010, Spencer started helping grow the family business by working on their digital marketing efforts. Today, Spencer's award-winning digital marketing agency helps dozens of builders and remodelers around the United States and Canada.

He is the current President of Builder Funnel, a digital marketing agency specializing in helping the construction industry generate more leads and sales using the power of their own company websites.

Spencer also hosts a popular podcast, Builder Funnel Radio, where he brings on industry experts and guests to share their insights with builders and remodelers.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

Spencer addresses two main scenarios that interfere with effective marketing strategies:
1. Inconsistency with initiatives.
2. Not understanding that people want to research before they ever want to talk to you.What paid strategies and organic strategies have to offer.
The importance of company culture and core values in effective marketing.
Spencer offers tips for marketing that cover multiple areas of your business.
Marketing and relationship-building have a lot in common!
A powerful tool that is not being leveraged enough by businesses is offering such great free content and resources to potential clients that it makes them wonder what actually working with you would be like.
One of the simplest ways of deciding on content is to consider the questions that you are most often asked, and address those questions with actual answers in the medium of your choice (e.g., a blog, podcast, or video).
Spencer explains his holistic approach to working with builders.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

https://www.tapthepotential.com/assessment

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life program!

Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19

https://www.tapthepotential.com/strategy

Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

https://www.tapthepotential.com/planner

Dr. Sabrina’s WEBSITE

Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!

Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com

Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/

Facebook Group: https://www.facebook.com/groups/ProfitByDesign/

Connect with Spencer!

Spencer’s Linkedin

Spencer’s Instagram

Spencer’s Email

Spencer’s Phone # (719) 660-5731 - Send Him a Text!

Builder Funnel Website

Builder Funnel - FREE Resources

Builder Funnel Academy

Builder Funnel Instagram

LISTEN & SUBSCRIBE to Spencer’s Builder Funnel Radio

Spencer’s Giveaways!

You have to know who your audience is before applying the marketing things we’ll be talking about, so this FREE Buyer Persona Template will be super helpful:

https://marketing.builderfunnel.com/buyer-persona-template

15-Minute Marketing Call with Spencer:

15 Minutes with Spencer!

Spencer’s Suggested Related Episode:

64: How to Build Your Future Marketing Sales Pipeline

Mentioned in this episode:

Jumpstart Your Business - Jumpstart Your Life!

81: The Power of Mindset in Managing Fear During Troubled Times

Thu, 26 Mar 2020 07:00:00 -0400

On today’s episode, Dr. Sabrina and Mike are joined by Monica Coleman to talk about the power of our mindset and how we manage our energy, especially during a time of disruption such as we are all currently experiencing with the Coronavirus impacting us.

Don’t miss this timely and relevant conversation!

Monica Coleman is the founder of Inside Information Coaching and Consulting, LLC, and architect of the Limitless Methodology. As an athlete herself, Monica has always been intrigued by the link between mindset, performance and leading a successful, satisfying life. Her work over the past 15 years with athletes and executives created a birds-eye view of the challenges inherent to high achievers in both their professional and personal lives. Monica's natural curiosity, her ability to inspire others, and her commitment to ensure her clients' move from potential to success has made her a pioneer in the field of performance coaching.

As a Certified Professional Coach (CPC) since 2009, Monica meets clients wherever they are on their journey, helping them to create a successful pathway to the lives they have thought were unattainable. Monica crafted the Limitless Methodology to apply the principles in a different setting and with a larger scope, enabling more people to unlock the top performer who resides within them. Her dream is for every individual she meets to better understand their true nature. Bearing witness to other's success and watching their transformation is the greatest expression of her true purpose in life.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

We’re going to have emotions and reactions because we weren’t really prepared for the changes we have recently experienced and we didn’t know that the world was going to change this way.
We have a lot of fear and most of our emotions are reactionary.
One of the first helpful things we can do is acknowledge that whatever we are feeling is normal.
What we tell ourselves about what’s going on has a profound impact on the choices we make and the experience we’re going to have.
For entrepreneurs, the skills you exhibit during this time in relation to health are the same skills that will serve you as you move back into your businesses when things begin to normalize.
Monica shares how her Limitless Methodology is a great class for anyone because when you change fundamentally on the inside, you change across the board, and she illustrates how this applies to current events.
Pay attention to the opportunities in front of us and be grateful for the things that you do have.
It’s ok to be vulnerable!
If you see something you don’t like, don’t go to war with it. Just change it!
Our lives and businesses will be different post-Coronavirus but we get to choose what that is going to look like given the circumstances we can’t control.
We are not static; we are dynamic, and we have the ability to move forward.
Dr. Sabrina offers tools to use in the face of fear.
Take this opportunity to build the systems into our business that we haven’t had time to do before because we were so busy putting out the fires.
To quiet the harsh inner critic inside ourselves, ask: Would you talk to your child that way? Be mindful that fear drives the inner critic.
Remember that this Coronavirus pandemic is an event. Think of your life 3 years from now and figure out how you want to be experiencing life. We want to be making choices in the now that move us closer to the experience we want to be having in the future.
Tap the Potential is offering strategy sessions for entrepreneurs who are struggling with the choices they are currently facing and desire to make strategic decisions that will serve them long-term. Check out: https://www.tapthepotential.com/strategy
Limitless Methodology is designed to help people move past their limits. Potential exists but is not really accessible to most people because their minds are getting in the way. To Sign Up For a 30-Minute Limit Buster Session, Click HERE!
Dr. Sabrina’s parting tip to minimize fear is to check a couple of reliable news sources and social media NOT first thing in the morning, but mid-day.