The Purpose Profit Shift

Build A Global Supply Chain With Zero Industry Experience, With Kady Zinke

Fri, 03 Apr 2026 08:45:00 -0400

KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls.

The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Colorado mountains, losing a million-dollar client to Lululemon overnight, and the moment she sold out the Broncos team store before the opening whistle even blew. This conversation is loaded with hard-won wisdom about cash cycles, blue ocean strategy, AI in operations, and the one financial habit that separates a real business from an expensive hobby.

KEY TOPICS:

Women's sports fashion and the "pink it, shrink it" gap
Bootstrapping vs. being properly capitalized
Blue ocean strategy in licensed sports apparel
AI as an operational enhancement tool
Cash flow management for CPG businesses
The power of audacious cold outreach
Female entrepreneurship in male-dominated industries

CHAPTERS:

00:00:02 - From the Court to the Company
00:07:23 - Kickstarter, Stolen Funds, and Resilience
00:19:51 - The Real-World MBA in Shanghai
00:23:57 - Sewing with the Mormon Women
00:30:04 - David vs. Goliath: Competing with Lululemon
00:36:39 - The Denver Broncos Breakthrough
00:46:44 - Scaling Operations and Embracing AI
00:52:49 - Know Your Numbers or It's a Hobby:

ABOUT KADY:

Kady Zinke is the Founder & CEO of KADYLUXE, a 100% women-owned fashion house designing premium sports apparel for women. Based in Denver, Colorado, the brand partners with 50+ NCAA universities, NFL teams (Denver Broncos, Dallas Cowboys), NBA teams (Chicago Bulls, Denver Nuggets, Atlanta Hawks), and NHL teams (Pittsburgh Penguins). Kady is a former NBA dancer, holds a patented material technology, and was the first woman in Colorado to win a state accelerator award for her R&D work.

RESOURCES MENTIONED:

Book Referenced: Blue Ocean Strategy.
Partner Institution: Colorado School of Mines
Coupon Code: KLPurpose15 - 15% off entire order at kadyluxe.com

Follow the Host, Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Instagram: https://www.instagram.com/ejconsortium
LinkedIn (Company): https://www.linkedin.com/company/ej-consortium/
Twitter/X: https://x.com/EJConsortium
Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listen on Your Favorite Platform:

----------------------------

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

How To Create A Month Of Marketing In One Hour, With Katherine Tuominen

Fri, 27 Mar 2026 08:00:00 -0400

What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling.

In this episode, Katherine and Rachel dig into why founders are not influencers, how to turn one hour of content into an entire month's marketing ecosystem, why plug-and-play templates are destroying trust in the wellness space, and how to future-proof a service business in the age of AI without compromising integrity.

Katherine also shares her energy auditing framework for structuring your workday around when you actually do your best thinking, and reveals the Catalyst for Change Initiative, a scholarship program giving underserved founders access to marketing support.

KEY TOPICS:

Ethical marketing for wellness and impact brands
Content repurposing ecosystems for founders
Anti-hustle culture and founder wellness
Purpose-driven business models and giving back
AI adoption for ethical service businesses

CHAPTERS:

00:00:58 Founders vs. influencers

00:03:51 Walking Away From Hollywood

00:12:06 Ethical Marketing in Wellness

00:17:02 The One-Hour Content Ecosystem

00:19:57 Founder Wellness and Energy Audits

00:23:02 Making the Numbers Work With Purpose

00:32:46 Future-Proofing Your Business With AI

ABOUT KATHERINE:

Katherine Tuominen is the founder and CEO of Catalyst Brand Strategy, a New York-based boutique PR and digital marketing agency serving impact-driven health and wellness brands. With 10+ years in storytelling, including five years marketing for Fox Film Studios and Warner Brothers, Katherine now helps conscious founders build credible visibility through ethical marketing and evidence-led storytelling. She's been featured in Forbes, delivers the keynote "Ethical Marketing Is Not an Oxymoron," is a 1% for the Planet partner, and founded the Catalyst for Change Initiative, offering marketing scholarships for underserved founders.

RESOURCES MENTIONED:

Books:
Brene Brown's leadership book (values exercise)
Rest Is Resistance by Tricia Hersey
Pleasure Activism by adrienne maree brown
Laziness Does Not Exist by Devon Price

FOLLOW THE GUEST, KATHERINE TUOMINEN:

Facebook: https://www.facebook.com/catalystbrandstrategy
Instagram: https://www.instagram.com/catalystbrand_strategy/
LinkedIn: https://www.linkedin.com/company/catalyst-brand-strategy/
Company Website: https://catalystbrandstrategy.com/

FOLLOW THE HOST, RACHEL BERNIER-GREEN:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Instagram: https://www.instagram.com/ejconsortium
LinkedIn (Company): https://www.linkedin.com/company/ej-consortium/
Twitter/X: https://x.com/EJConsortium
Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
YouTube: https://www.youtube.com/@PurposeProfitShift

----------------------------

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

Graffiti, Grief, and Growth: The Truth Behind a Business That Transforms Lives, with Amy Peterson

Sat, 21 Mar 2026 07:00:00 -0400

What happens when a corporate sports attorney walks away from her dream job to start a jewelry company that employs women transitioning out of shelter living? Amy Peterson found out when she co-founded Rebel Nell in Detroit in 2013.

In this episode, Amy shares the raw truth about building a social enterprise: the 2016 crisis that nearly bankrupted her business, the moment her team rallied to keep the doors open, and why she ultimately spun off supportive services into a separate nonprofit to protect sustainability.

She breaks down the "80% rule" that transformed her revenue, explains why every social entrepreneur is an empath (and why that's both gift and liability), and reveals what 13 years of failures and wins have taught her about scaling with soul.

If you've ever wondered whether you can run a mission-driven business without sacrificing profitability, this conversation will give you the frameworks and the fire you need.

Key Topics

Social enterprise sustainability and the L3C business structure
Balancing supportive services with business profitability
Delegation frameworks for mission-driven founders
Corporate gifting and experiential retail as revenue streams
Community-driven venture development

CHAPTERS:

00:00 - Amy Peterson’s journey from baseball management to social enterprise

03:33 - How Amy’s community in Detroit inspired her to start Rebel Nell

08:45 - Creating a supportive environment for women and community through philanthropy

10:52 - Integrating profit with purpose: Busting common myths in social enterprise

16:42 - How Rebel Nell rebounded after a tough year and team resilience

19:12 - Leadership vulnerability and protecting mental health as a founder

23:48 - From graffiti jewelry to impactful storytelling through product design

28:01 - Community roots as the foundation for expanding ventures in Detroit

33:18 - Delegating and building a team to expand impact across multiple ventures

44:32 - The importance of intentional dollars — supply chain and community investments

45:47 - Building walkable retail and supporting local economies in Detroit and beyond

ABOUT AMY:

Amy Peterson is the Co-Founder and CEO of Rebel Nell, a women-owned social enterprise that employs women with barriers to employment, helping them transition to independence through work, education, and community support.

Before launching Rebel Nell, Amy served as Associate Counsel for the Detroit Tigers and later as Vice President of Special Projects and General Counsel for the Ross Initiative in Sports for Equality (RISE). Living next to a Detroit shelter inspired her to create a company that empowers women with limited opportunities to build self-sufficient lives.

Amy also co-founded Teach. Empower. Achieve. (T.E.A.), a nonprofit focused on workforce development, and The Congregation, a café and community space in a restored church. She holds a B.A. from Kenyon College, a J.D. from New England School of Law, and an M.B.A. from Suffolk University. In 2016, she was named Ernst & Young’s Entrepreneur of the Year for Michigan and Northwest Ohio.

RESOURCES MENTIONED:

Rebel Nell: www.rebelnell.com
T.E.A. Nonprofit: www.teachempowerachieve.org
The Congregation: www.thecongregationdetroit.com
REDF (California organization): http://www.redf.org/
Book mentioned by Rachel: Small Giants: Companies That Choose to Be Great Instead of Big - Book by Bo Burlingham
Teaser Imagery: How Rebel Nell Jewelry Empowers Women Through Art: https://www.youtube.com/watch?v=OS31fLFBwQE

FOLLOW THE GUEST, AMY PETERSON:

Tiktok: https://www.tiktok.com/@rebelnelldetroit
Linkedin: https://www.linkedin.com/company/rebel-nell
Facebook: https://www.facebook.com/rebelnelldetroit
Instagram: https://www.instagram.com/rebelnell/

FOLLOW THE HOST, RACHEL BERNIER-GREEN:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Instagram: https://www.instagram.com/ejconsortium
Company LinkedIn: https://www.linkedin.com/company/ej-consortium/
Twitter/X: https://x.com/EJConsortium
Facebook: https://www.facebook.com/profile.php?id=61566522115133

LISTEN TO THE FULL EPISODE

Your Retirement Is Funding What You're Fighting, With Erin Axelrod

Sat, 14 Mar 2026 06:00:00 -0400

What if the economy wasn't designed around manufactured scarcity but around meeting actual human needs?

In this episode, Rachel sits down with Erin Axelrod, Partner at LIFT Economy and co-founder of the Force for Good Fund, to explore what it takes to architect an economy that works for everyone. Erin shares how permaculture principles became her framework for redesigning economic systems, why her team is working to redirect $44 trillion in retirement savings from Wall Street to Main Street through the Next Egg initiative, and what she learned helping Winona LaDuke build an Indigenous-owned, vertically integrated hemp textile cooperative.

This isn't theory. It's an operational strategy from someone who's been doing the work for over a decade with regenerative farms, ocean restoration ventures, and community land trusts.

If you've ever wondered whether it's actually possible to build profitable businesses that heal rather than extract, this conversation offers both the frameworks and the proof points.

Chapters:

00:00 - Meet the Economy Architect

07:40 - From Me Economy to We Economy

12:02 - The First Principle: Human Needs

24:29 - The $44 Trillion Redirect

32:13 - Winona's Hemp Vision

41:54 - Raising Non-Extractive Capital

45:28 - Democratizing Capital

Key Topics:

10 Principles of Next Economy Enterprises
The Next Egg initiative and retirement savings redirect
Non-extractive capital and trust-based philanthropy
Permaculture principles applied to business design
Indigenous-owned cooperative supply chains
Community land trusts and housing justice

About Erin:

Erin Axelrod is a Business Consultant and Worker-owner at LIFT Economy (lifteconomy.com), where she works with clients and facilitates a 9-month online learning journey called the Next Economy MBA, with 800+ alumni. She is a co-facilitator of the Next Economy Living program focused on personal life design for building liberatory communities of practice to escape from the traps of the business as usual economy. She co-founded the $1.1M Force for Good Fund, The Next Egg, and works with clients all over the country including Jonas Philanthropies & Winona's Hemp & Heritage Farm.

Erin lives and works in unceded ohlone territory with her partner, 2-year old daughter, in an extended multi-family household and tends to sheep and a small herd of dairy goats. When not working, she enjoys time with her family tending the land, growing mushrooms, planting trees, solar-cooking and harvesting & growing wild foods to make nutrient-dense foods for her friends.

Resources mentioned:

LIFT Economy
Next Economy Living: Next Economy Living is LIFT's practical 6-month learning journey to design and create a values-driven life. This online program aims to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse.
Next Economy MBA Program: The Next Economy MBA program was born out of the LIFT team's 10+ years of work with over 250+ social enterprises and organizations that are helping grow the next economy. We’re proud to have over 400+ alumni who have taken the course and are transforming organizations and industries around the world.
Raising Mission-Aligned Capital Self-Study
Learn how LIFT Economy is helping Winona LaDuke bring a vision of an Indigenous-led bioregional hemp economy to life, starting with a toolbag produced by Patagonia: https://www.lifteconomy.com/winonas-hemp-patagonia
Crowdfunded Real Estate Projects Bring in Community Investors: https://shelterforce.org/2025/09/09/crowdfunded-real-estate-projects-bring-in-community-investors/
The Next Egg Initiative: https://www.lifteconomy.com/the-next-egg
East Bay Permanent Real Estate Cooperative: https://www.pochousingnetwork.com/ebprec
Rachel Faggiano's Report (Fund for Racial Justice): https://r2i-lab.org/wp-content/uploads/2025/10/ERISA-Follow-the-Money-Toolkit-1.pdf

FOLLOW THE GUEST, ERIN AXELROD:

Facebook: https://facebook.com/lifteconomy
Twitter: https://twitter.com/LIFTEconomy
Instagram: https://www.instagram.com/lifteconomy/
LinkedIn: https://linkedin.com/company/lifteconomy

FOLLOW THE HOST, RACHEL BERNIER-GREEN:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Instagram: https://www.instagram.com/ejconsortium
Company LinkedIn: https://www.linkedin.com/company/ej-consortium/
Twitter/X: https://x.com/EJConsortium
Facebook: https://www.facebook.com/profile.php?id=61566522115133

LISTEN TO THE FULL EPISODE

Spotify: SpotifyThe Purpose Profit Shift
Apple: AppleThe Purpose Profit Shift
YouTube: YoutubePurpose Profit Shift Podcast

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

What Social Enterprises Actually Need (It's Not Money), With Mark Horoszowski

Sat, 07 Mar 2026 06:00:00 -0400

Mark Horoszowski left a successful marketing agency during the Great Recession to travel the world asking one question: What do social enterprises actually need to flourish? His answer transformed how we think about scaling impact.

In this episode, Mark shares how he co-founded MovingWorlds and coined the term "Experteering," deploying over $52 million worth of professional expertise to social enterprises across 122 countries. He reveals why chasing capital is often the wrong move, why focus is every entrepreneur's hardest discipline, and how corporations like Microsoft, SAP, and EY are proving that human capital creates more sustainable change than checkbooks alone.

Whether you're a social entrepreneur drowning in operational chaos or a business leader wondering how to make impact more than a PR strategy, this conversation offers the blueprint.

Chapters

TimeChapter TitleWhat You'll Learn

00:00 Why a Benefit Corporation?

05:30 What Is Experteering?

10:15 The Capital Myth

18:30 Focus Is the Hardest Discipline

31:00 Corporate Impact Done Right

38:00 Dignity Over Heroism

46:30 Building Mission-Driven Culture

54:00 The Next 5 Years

Key Topics

Skills-based volunteering vs. traditional volunteerism
Revenue-based equity buyback agreements
The 80/20 whirlwind (Four Disciplines of Execution)
Social purpose corporation structure
Corporate ESG and authentic impact partnerships

Guest Bio

Mark Horoszowski is the CEO and Co-Founder of MovingWorlds, the pioneering social enterprise that coined the term "Experteering." MovingWorlds has deployed over $52 million worth of professional expertise to social enterprises in 122 countries. Mark has been featured in Harvard Business Review, Forbes, Fast Company, and Stanford Social Innovation Review. He is an Adjunct Faculty member at the University of Washington and an RSA Fellow.

Resources Mentioned

MovingWorlds Platform: movingworlds.org
Book: The 4 Disciplines of Execution, by Chris McChesney, Jim Huling, and Sean Covey.
Book: How Emotions Are Made: The Secret Life of the Brain, by Lisa Feldman BarrettRewiring
Book: Your Anxious Brain
Book: The Rise of Social Business by Muhammad Yunus
Acumen (Organization): acumen.org
Dan Pallotta TED Talk on Nonprofits: https://youtu.be/bfAzi6D5FpM?si=BpsXcXluqC2_wfv_
World Economic Forum Global Alliance for Social Entrepreneurship: https://initiatives.weforum.org/global-alliance-for-social-entrepreneurship

Follow the guest:

MovingWorlds - The Global Experteering Network: https://movingworlds.org/

MovingWorlds Instagram: https://www.instagram.com/experteering/

Mark's LinkedIn: https://www.linkedin.com/in/markhoroszowski/

Mark's Instagram: https://www.instagram.com/markhoroszowski/

Follow the Host (Rachel Bernier-Green)

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Instagram: https://www.instagram.com/ejconsortium
Company LinkedIn: https://www.linkedin.com/company/ej-consortium/
Twitter/X: https://x.com/EJConsortium
Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listen Now

Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732
YouTube: youtube.com/@PurposeProfitShift

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Profit First Explained: The Cash Flow System Behind 1 Million Businesses With Ron Saharyan

Sat, 28 Feb 2026 06:00:00 -0400

Ron Saharyan went from investigating felony crimes in Washington, D.C. to co-founding the world's largest organization dedicated to small business profitability. In this episode, he sits down with Rachel to trace the unlikely path that led him and childhood friend Mike Michalowicz to launch Profit First Professionals from a basement in Boonton, New Jersey a movement that has now driven over one million Profit First implementations across 50+ countries.

Ron dismantles the "doctrine of sacrifice" that keeps mission-driven entrepreneurs broke and burned out, making the case that profit isn't the opposite of purpose — it's the engine that sustains it. He shares how he funds a family-first culture at his own company (8 weeks paid vacation, profit-sharing, half-day Fridays) and why every business, from startups to $100M enterprises, needs a cash flow system from day one.

Whether you're a founder who feels guilty about making money, a leader struggling with financial chaos, or someone who just knows there's "something more" out there — this conversation will challenge everything you think you know about profit.

Key Topics

Ron's journey from felony investigator to Profit First co-founder
The real story behind the "12-minute decision"
Why profit is agnostic — and how it funds culture, mission, and community
Building a family-first workplace funded by Profit First
The #1 mistake entrepreneurs make with their money
Breaking the "doctrine of sacrifice" for mission-driven founders
Starting Profit First at any stage — even 1% at a time
Getting through "the suck" of learning new financial systems
The intersection of Profit First and purpose-driven business advisory
Ron's "Oprah Moment" epiphany at a QuickBooks conference

Guest Bio

Ron Saharyan is the Co-Founder and Managing Partner of Profit First Professionals, the international membership organization that has helped drive profitability in over one million businesses worldwide across 50+ countries. A former criminal investigator turned business builder, Ron co-founded the organization in 2014 with bestselling author Mike Michalowicz. Ron co-hosts the Grow My Accounting Practice podcast (500+ episodes) and leads the annual ProfitCON conference. His mission: to eradicate entrepreneurial poverty.

Resources Mentioned

Profit First Professionals — profitfirstprofessionals.com
EJ Consortium — ejconsortium.com

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this. Book a discovery call at ejconsortium.com — the first 5 people get a free copy of Profit First, courtesy of Ron Saharyan.

The 20% Rule: How to Make Your Business Sustainable, Profitable, and Built to Last!

Sat, 21 Feb 2026 06:00:00 -0400

In Part 2 of our conversation with Ian Peterman, founder and CEO of Peterman Design Firm, we pick up where we left off — moving beyond burnout recovery and team culture into the mechanics of building products and brands that restore rather than deplete.

Ian breaks down his "Conscious Design" framework, built on four pillars (observation, impact, connection, and inclusion), and explains why every decision-maker in a company — including the CFO — is a designer whether they realize it or not.

We dig into how Ian's design process works the same whether he's serving a funded startup or a Fortune 500 client, why the all-or-nothing approach to sustainability is killing good ideas, and how small businesses can start building more sustainable supply chains without destroying their margins. Ian shares real examples from CES, his own client work, and the research behind his book "Conscious Design" to show that transparency and incremental progress beat perfection every time.

Rachel also shares her own experience as a supplier to Starbucks and as a customer who became a lifelong brand advocate — proving that the inclusion and connection Ian talks about aren't just theory. They're the difference between surviving and thriving.

You will learn:

- The four pillars of Conscious Design: observation, impact, connection, inclusion

- Why every decision-maker is a designer (and what happens when they don't realize it)

- How the design-to-market process stays the same across company sizes

- The all-or-nothing trap that kills sustainability efforts

- Building sustainable supply chains on a startup budget

- The power of supplier relationships and why startups need to be "the one they like most"

- Transparency over perfection: telling your sustainability journey as a marketing strategy

- Gen Z purchasing power and the shift toward values-driven buying

- Involving customers before they're customers

- Why silos and binary thinking are the enemy of innovation

Guest Bio:

Ian Peterman is the Founder and CEO of Peterman Design Firm, a conscious design studio rewriting the rules of product innovation. Over 15+ years, Ian has helped visionaries and Fortune 500 companies alike turn ideas into sustainable, market-ready brands. He's the co-author of "Conscious Design," host of the Conscious Design Podcast, co-founder of Conscious DesignHaus, and Chair of the IDSA LA Chapter. His firm operates on a 4-day work week, generates 7-figure revenues, and proves that purpose and profit are essential partners.

Resources Mentioned:

Conscious Design book — Available on Amazon
Peterman Design Firm — petermanfirm.com Ian
Peterman personal site — ianpeterman.com
Conscious Design Podcast & Book — consciousdesignhaus.com
CES 2025 (referenced for startup examples)
EU Digital Product Passport (referenced re: supply chain transparency)

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

Burnout Isn't Your Fault. The System Is Broken. With Alison Campbell

Sat, 14 Feb 2026 05:00:00 -0400

For nearly 20 years, Alison Campbell built her career inside high-growth finance and tech companies, rising to senior leadership roles in Ecommerce and HR Tech, including Chief of Staff & Head of Strategy and Analytics at a $1B+ global organization. She knew how to drive results. She knew how to keep up. And like many ambitious leaders, she accepted exhaustion as normal.

Then a health scare forced her to stop.

In this episode of The Purpose Profit Shift, host Rachel Bernier-Green speaks with Alison about what happens when high performance quietly turns into chronic stress, and why so many leaders don’t see the breaking point coming. Now the founder of unBurnt, a women-owned, SBA-certified business, Alison combines two decades of operational expertise with certification as a Health & Wellness Coach to help organizations remove friction, rebuild capacity, and create workplaces where ambition and well-being can coexist. This conversation is for leaders who want to build sustainably without sacrificing impact.

Expect to Learn:

How to recognize early warning signs of burnout before they escalate into crisis.
Why chronic stress reduces capacity, creativity, and long-term performance.
The role of operational rhythms and leadership behavior in shaping workplace well-being.
Strategies for building sustainable capacity within teams without sacrificing results.
Ways to recalibrate ambition and performance expectations without abandoning growth goals.

Episode Breakdown with Timestamps:

[00:00] – Introduction and Alison’s Corporate Background

[03:00] – The Cost of Hustle Culture and Identity-Driven Achievement

[10:00] – Early Warning Signs and the Health Crisis

[15:00] – Choosing a Hard Stop and Reassessing Identity

[24:00] – Reframing Performance: Capacity, Not Hustle

[31:00] – From Personal Recovery to Founding Unburnt

[36:00] – Measuring Burnout Risk and Organizational Capacity

[42:00] – Protecting Founder Well-Being While Scaling a Business

[53:00] – Practical First Steps for Leaders Experiencing Burnout

[56:00] – Resources, Final Reflections, and Closing Thoughts

Follow the guest, Alison Campbell:

LinkedIn: https://www.linkedin.com/in/alison-campbell-3035b63/

Company LinkedIn: https://www.linkedin.com/company/getunburnt/

Company Website: www.getunburnt.com

Additional Resources: Free resources and guides available at https://www.getunburnt.com/free-resources

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

The Net Zero for Purpose-Driven Founders to Achieve Climate Goals Without Perfection - David Jaber

Fri, 30 Jan 2026 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with David Jaber, Founder and SBTi Certified Expert at Climate Positive Consulting. David shares his journey of creating Climate Positive Consulting, a B Corp committed to achieving net zero by 2030, and how businesses can turn climate action into measurable, profitable results. With over 20 years of experience in sustainability consulting, David discusses the importance of decarbonization, aligning environmental goals with business strategy, and how small and medium-sized businesses can take meaningful climate action.

David is the author of Climate Positive Business, and his firm has worked with over 100 companies to help them reduce their carbon footprint and set ambitious climate goals. He brings a unique perspective, combining technical expertise in environmental engineering with practical strategies to help businesses take action.

Expect to Learn:

How to implement effective decarbonization strategies, including measuring emissions and setting science-based targets.
The role of business leaders in driving climate action and overcoming the misconception that purpose and profit cannot coexist.
How businesses can uncover surprising strategic advantages by pursuing climate-positive initiatives.
Why transparency, stakeholder engagement, and systems thinking are essential for genuine climate action.
How smaller businesses, including remote teams, can reduce their carbon footprint with simple yet impactful strategies.

Episode Breakdown with Timestamps:

[00:00] – Teaser
[01:35] – Welcome & Introduction to the Purpose Profit Shift
[03:31] – The Shift to Sustainability & Founding Climate Positive
[05:56] – The Mission: Using Business as a Lever for Climate Action
[09:38] – Explaining Science-Based Targets (SBTs)
[11:51] – The Growth of Corporate Climate Commitments
[14:10] – Strategic Business Advantages of Decarbonization
[15:27] – The Role of Investors & ESG in Driving Climate Action
[18:58] – Hidden Emissions: The Supply Chain Factor
[21:04] – Climate Footprint for Remote & Service-Based Businesses
[24:00] – Typical Company Size & Engagement Model
[27:25] – Navigating Greenwashing & the Pressure to Be Perfect
[29:53] – Transparency, Trust & Third-Party Standards
[31:08] – The Importance of Systems Thinking in Climate Work
[35:29] – Operational Policies: Travel & Sustainable Purchasing
[37:10] – Explaining Carbon Offsets & Removals
[39:57] – A Multi-Layered Approach to Climate Strategy
[42:48] – Climate Justice in Practice: Project Examples
[45:54] – Top Actionable Strategies for Small & Medium Businesses
[47:31] – Final Advice: Measure Your Baseline & Commit to a Plan
[49:50] – Additional Lever: Aligning Your Banking & Investments
[51:47] – Measuring the Right Things, Not Just Everything
[53:14] – Closing Remarks & How to Connect Further

Follow the guest, David Jaber:

LinkedIn: https://www.linkedin.com/in/david-jaber/
Company’s LinkedIn: https://www.linkedin.com/company/climatepositive/
Company’s Website: http://www.climatepositiveconsulting.com/

Resources mentioned in the episode:

Small Business Carbon Calculator: https://smeclimatehub.org/start-measuring/

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

The Ethical Developers Build Community-Owned Housing without Landlords with Carlos Robles-Shanahan

Fri, 23 Jan 2026 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with Carlos, Rafael, and Karla Robles, the family behind Duo Development, an innovation studio that seamlessly blends social impact with sustainable business models. The Robles siblings share their journey of creating spaces that challenge traditional business paradigms while fostering community ownership and empowerment.

Duo Development, founded in 2019, specializes in what they call multi-contextual design, a framework that integrates economics, ecology, technology, culture, and ethics into every project. From affordable housing to community hubs, the Robles family is proving that businesses can thrive while staying rooted in purpose. The conversation explores how they combine architecture, real estate, and innovation to reshape the built environment and create lasting community impact.

Expect to Learn:

How the Robles family’s diverse backgrounds led to the creation of Duo Development.
The principles of multi-contextual design and how it shapes their projects.
How Duo Development has tackled challenges like affordable housing and landlord-tenant dynamics through creative, sustainable models.
The role of community engagement in designing spaces like Starling Community Hub, a space for liberation in North Lawndale.
How the Robles family uses business to champion ethical profitability, balancing purpose with financial sustainability.

Episode Breakdown with Timestamps:

[00:00:00] – Teaser
[00:01:18] – Welcome & Introduction to the Purpose Profit Shift
[00:03:09] – How Three Siblings Co-Founded an Innovation Studio
[00:07:36] – Explaining Multi-Contextual Design in Practice
[00:09:46] – The Five Lenses: Economics, Ecology, Technology, Culture, Ethics
[00:13:09] – Using Lenses to Understand Context & History
[00:15:49] – An Integrated Practice: Blending Design, Development & Business
[00:17:48] – Choosing Boutique Size for Values Alignment & Quality of Life
[00:20:01] – HomeKeeper: Breaking the Landlord-Tenant Model with Shared Ownership
[00:24:02] – Financing HomeKeeper: City Loans & Equity Crowdfunding
[00:26:39] – Lessons Learned: Moving at the Speed of Trust
[00:30:55] – Starling: A "Space for Liberation" in North Lawndale
[00:32:09] – Community Engagement & Teaching Development Skills
[00:37:29] – Conceptualizing Starling from Community Needs
[00:40:39] – Navigating Institutional Assumptions & Community Desires
[00:44:56] – How Starling Is Being Used: Events, Memberships & Milestones
[00:48:54] – Designing for Beauty in Underinvested Neighborhoods
[00:51:43] – Business Model: Balancing Purpose, Profit & Sustainability
[00:53:51] – Debunking Misconceptions About Money & Morality
[00:58:14] – Navigating Financial Realities as a Small Practice
[01:01:16] – What’s Next: Supporting 12 Community-Led Projects
[01:03:50] – Addressing Funding Barriers in Development
[01:05:51] – Advice for Founders: Everything Is Designable
[01:07:09] – The Power of Partnership
[01:10:42] – Closing Remarks & Final Reflections

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Follow Duo Development

LinkedIn: https://www.linkedin.com/company/duodevelopment/
Website: https://www.duodevelopment.org/

Follow the Founders Behind Duo Development

Carlos Robles-Shanahan

LinkedIn: https://www.linkedin.com/in/roblescf/

Karla Robles

LinkedIn: https://www.linkedin.com/in/karla-robles-596285a1/

Rafael Robles

LinkedIn: https://www.linkedin.com/in/rafael-robles-530625348/

Listening Links:

How Business Owners Fix Broken Culture to Boost Profits using the Impact Model with Jaime Taets

Fri, 16 Jan 2026 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green sits down with Jaime Taets, Founder and Chief Vision Officer of Keystone Group International. Jaime shares her journey from corporate transformation to entrepreneurship, and how she helps leaders bridge the gap between high performance and sustainable change. A passionate advocate for people-first cultures, Jaime explains how businesses can achieve long-term profitability by focusing on their leaders and employees.

As a bestselling author of The Culture Climb and host of the Superpower Success Podcast, Jaime brings a wealth of experience in leadership development and culture transformation. She discusses the importance of intentional leadership, the role of culture in scaling businesses, and why the future of business lies in building strong, resilient organizations.

Expect to Learn:

How to build a culture that drives both growth and profitability.
Why leadership activation, not just development, is crucial in today’s business world.
The importance of aligning business strategy with people investment for sustainable success.
How small businesses can leverage culture and leadership for a competitive edge.
The impact of AI and how it will reshape organizational structures and leadership.

Episode Breakdown with Timestamps:

[00:00] – Teaser

[01:11] – Welcome & Introduction to Jaime Taets

[03:00] – The Transition from Corporate America to Entrepreneurship

[05:12] – The Keystone Moment: How Jaime Found Her Business Name

[07:10] – The Role of People in Business Growth

[09:32] – Why Leadership Development is the Key to Profitability

[12:04] – The Impact Model: Connecting Leadership Investment to Bottom Line Results

[15:30] – Navigating Leadership Exhaustion and Employee Frustration

[18:22] – Building a Values-Driven Business for Long-Term Success

[22:15] – Overcoming the Fear of Investing in Culture and Leadership Development

[24:40] – Creating a Strong Foundation for Business Scalability

[29:00] – The Power of Making the Right Hiring Decisions

[32:00] – Tools for Cultivating Culture and Measuring Organizational Health

[35:00] – Case Study: Transforming Culture in Growing Organizations

[39:20] – Managing Organizational Change and Evolving Culture

[43:00] – Measuring Leadership Success and Its Direct Impact on Business

[47:30] – The Importance of Personal Resilience for Leaders

[50:15] – Closing Thoughts: Leading with Intention and Building Sustainable Growth

Follow the guest, Jaime Taets:

LinkedIn: https://www.linkedin.com/in/jaimetaets/
Company’s LinkedIn: https://www.linkedin.com/company/keystonegroupintl/
Company’s Website: https://www.keystonegroupintl.com/

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

The Racial Wealth Gap for Founders to Dismantle Finance and Redistribute Power with Alex Saingchin

Fri, 09 Jan 2026 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with Alexander Saingchin, President & Co-Founder of Just Futures PBC, a revolutionary investment firm based in Quito, Ecuador. Just Futures is built on a radical structure where 55% of the ownership is held by five BIPOC-led nonprofits, completely flipping the traditional wealth extraction model. Alex, with over 25 years of experience, shares his journey from corporate consulting to building a $20 million fund that provides 0% interest loans and values-aligned retirement plans for nonprofits and social enterprises. Join us as Alex discusses balancing purpose and profit, creating a regenerative economy, and the power of community-driven investment models.

Key Takeaways:

Just Futures' Radical Business Model: 55% of Just Futures is owned by BIPOC-led nonprofits, ensuring that profits flow back into social movements.
The Shift in Corporate Mindset: Alex reflects on his transition from corporate finance to social impact, including leaving a lucrative career to pursue work that aligns with his values.
Redefining Fiduciary Responsibility: How Alex's approach to finance challenges traditional models by prioritizing community well-being over wealth accumulation.
Creating a Regenerative Economy: Moving away from extraction-based systems to one that builds, nurtures, and supports all stakeholders.
The Role of Purpose-Driven Investments: Why businesses and individuals need to align their investments with their values for long-term societal benefit.

Episode Breakdown with Timestamps:

[00:00] – Teaser
[01:33] – Welcome & Introduction to The Purpose Profit Shift
[02:50] – Alex’s Opening Remarks
[04:01] – Alex’s Background: Family, Identity, and Early Career
[07:16] – Family’s Reaction to Leaving Corporate Career
[11:24] – Flipping the Traditional Finance Model
[15:54] – Community Ownership Breakdown: Equity, Governance, Management
[18:54] – $20M in 0% Interest Loans: Centering Borrower Wellbeing
[21:54] – Questioning “What Is Enough?” and Rejecting Extraction
[25:24] – Moving from Maximizing Returns to Maximizing Impact
[27:09] – The Need for Interdependence and Predistribution
[29:54] – Working Within Contradictions: Finance and Justice Under Capitalism
[32:24] – Making Values-Aligned Investing Accessible and Less Scary
[37:24] – Adding Business Lines for Sustainability
[39:24] – Overview of Just Futures’ Three Product Lines
[42:45] – The Economic Power of Values-Driven Investing
[45:24] – Shifting Capital to Influence Corporate Behavior
[47:58] – Explaining the Extractivist-to-Regenerative Spectrum
[50:24] – Applying the Spectrum to Business Practices (e.g., Worker Treatment)
[53:24] – Changing the World Through How We Relate
[57:24] – Rachel’s Summary and Call to Action
[59:01] – Alex’s Closing Thanks and Invitation to Connect

Follow the guest, Alexander Saingchin

LinkedIn: https://www.linkedin.com/in/alexsaingchin/
Company’s LinkedIn: https://www.linkedin.com/company/just-futures/
Company’s Website: https://justfutures.com/

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

The Purpose and Profit in Sync for Visionary Leaders to Build Scalable Impact with Arnaud Saint-Paul

Fri, 19 Dec 2025 06:00:00 -0400

In this powerful episode of Purpose Profit Shift, host Rachel E. Bernier-Green speaks with Arnaud Saint-Paul, Founder of the Heart Leadership Institute, Tapuat, about leading from the heart in business. Arnaud shares how decades of success in tech and finance gave way to a mission-driven life focused on inner coherence, purpose, and transformational leadership. Their conversation unpacks how a values-aligned business mindset can lead to sustainable growth and meaningful impact.

Arnaud Saint-Paul is a former tech entrepreneur turned transformational leader. With 20 years of experience raising millions and earning innovation awards across Europe and the U.S., Arnaud now leads the Heart Leadership Institute. He is also the creator of the Heart Leadership Index, a tool used to measure coherence in leadership and organizations. His mission is bold: to open one billion hearts and prove that heart-centered leadership delivers measurable business results.

Expect to Learn

How Arnaud’s spiritual awakening shaped his shift from finance to heart-centered leadership
Why coherence and presence are the foundation for better business outcomes
What the Heart Leadership Index reveals about joy, burnout, and productivity in leader
How underserved communities and youth are being empowered through heart-led education
What resonant growth is and how companies can unlock it through inner alignment

Episode Breakdown with Timestamps

[00:00] – Teaser
[00:48] – Welcome & Introduction to The Purpose Profit Shift
[02:10] – Arnaud's Opening Remarks
[05:24] – The Non-Negotiable Shift to Heart-Centered Work
[06:58] – The Mission: Opening 1 Billion Hearts
[10:33] – Arnaud's Spiritual Awakening at Age 13
[12:18] – Reactions to Shifting from Tech/Finance to Spirituality
[15:13] – Navigating Difficult Transformations & Trauma as a Leader
[18:10] – Case Study: A CEO's Lawsuit as a Symbolic Challenge
[20:51] – The Creation of the Heartful Method
[23:28] – The ROI of the Heart: Data from the Heart Leadership Index
[27:42] – Key Findings: Purpose, Non-Attachment, and Meditation
[29:22] – The Impact of Coherence on Revenue & Resonant Growth
[31:56] – Case Study: Tangible Business Outcomes from Heart Leadership
[35:23] – Give Nation: Financial Literacy & Philanthropy for Kids & Underserved Communities
[37:43] – The Heart Economy Movement: An Alternative to Extractive Capitalism
[41:48] – Advice for Founders Struggling with Profit vs. Values
[44:33] – How to Connect & Work with Arnaud
[46:53] – Rachel's Closing Remarks & Resources
[47:49] – Outro & Call to Action for Listeners

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Follow the Arnaud Saint-Paul:

LinkedIn: https://www.linkedin.com/in/arnaudsaintpaul/
Company's LinkedIn: https://www.linkedin.com/company/tapuat/
Company's Website: https://tapuat.com/

Listening Links:

How Non-Hierarchical Companies Scale Without CEOs or Investors with J Laurence Sarno

Fri, 12 Dec 2025 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with J Laurence Sarno, a Member Owner, Culture Circle Lead, and Marketing & Business Development Circles at CoLab Cooperative (Part-time, Remote), a values-driven tech company that has operated without hierarchy for over 15 years. The conversation dives into how worker cooperatives function, what it means to make decisions by consent, and how businesses can grow without compromising their values. Together, they unpack what ownership, collaboration, and purpose look like when the people doing the work actually own the company.

J Laurence Sarno joined CoLab in 2023 after years of experience in traditional corporate structures. At CoLab, Laurence is an equal owner and actively works in the culture, marketing, and business development circles. With a background in business development and a passion for culture building, Laurence brings a unique perspective to how businesses can scale impact while upholding democratic governance and collective ownership.

Expect to Learn

What it actually looks like to work at a non-hierarchical, worker-owned tech cooperative
How Sociocracy and nonviolent communication support effective decision-making
Why CoLab only works with mission-aligned clients and how that shapes their business strategy
How consent-based governance helps avoid decision paralysis and fosters shared responsibility
The power of aligning pricing and profit with purpose, and how CoLab navigates financial sustainability

Episode Breakdown with Timestamps

[00:00] – Teaser
[01:02] – Introduction to CoLab Cooperative & The Worker-Owned Model
[03:21] – The "Progress, One Mistake at a Time" Philosophy
[07:03] – How Sociocracy and Governing by Consent Enables Collaboration
[09:26] – Maintaining a Cohesive Culture Across Four Continents
[12:02] – The Role of Nonviolent Communication in CoLab's Culture
[17:02] – "Happiness" and Running Towards Difficult Conversations
[20:07] – The Biggest Tension: Growing a Values-Based Business
[23:31] – The "Financial Code Red" Trap and Investing in Internal Tools
[27:50] – The Challenge of Strategy and Consensus Without Clear Goals
[31:02] – Decision-Making in Practice: From Conflict to Consensus
[39:07] – A Different Approach to Sales: Building for Client Success
[42:43] – Client Retention and the Power of Long-Term Partnerships
[48:29] – The Mindset of an Owner: Sharing Profit and Responsibility
[50:06] – The Surprising Emotional Overhead of a Cooperative
[54:02] – The Growing Tech Cooperative Movement and Catalytic Impact
[56:02] – Closing Remarks & How to Connect with CoLab Cooperative

Follow the guest, J Laurence Sarno

LinkedIn: https://www.linkedin.com/in/jlaurencesarno/
Website: https://www.colab.coop/

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
EJ Consortium Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
EJ Consortium LinkedIn: https://www.linkedin.com/company/ej-consortium/
EJ Consortium Twitter: https://x.com/EJConsortium
EJ Consortium Facebook: https://www.facebook.com/profile.php?id=61566522115133

Resources:

http://www.smallgiantsbook.com/

Listening Links:

The Me to We Framework for Purpose-Driven Leaders to Scale Impact and Trust with Anne Bahr Thompson

Fri, 05 Dec 2025 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with Anne Bahr Thompson, a leading CSR thought leader, author, and the creator of the Me-to-We Continuum. Anne has worked with some of the world’s largest brands, helping them move beyond superficial CSR efforts and align their business strategies with meaningful social impact. Join us as we discuss how businesses can harmonise purpose and profit, how leadership plays a crucial role, and why the future of business must be relational rather than transactional.

Anne Bahr Thompson is a seasoned CSR thought leader and the author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. With extensive experience advising top global brands, Anne developed the Me-to-We Continuum, a framework that helps companies transition from self-interest to stakeholder citizenship. Her work challenges businesses to rethink the traditional balance between purpose and profit, helping them build sustainable, impactful strategies that serve a broad range of stakeholders.

Expect to Learn:

The Me-to-We Continuum: Anne's groundbreaking framework that helps businesses move from self-focused strategies to a holistic, stakeholder-centric approach.
Why purpose and profit do not have to be at odds, and how companies can create a virtuous cycle of growth by benefiting everyone in their ecosystem.
What stakeholder citizenship means, and how businesses can embrace a more integrated approach to corporate responsibility.
The importance of leadership alignment: How getting clear on personal and organisational values is key to creating a brand that genuinely serves its purpose.
How businesses can build trust, responsibility, community, and contribution through authentic, purpose-driven actions.

Episode Breakdown with Timestamps:

[00:00:00] – Teaser
[00:01:11] – Welcome & Introduction to The Purpose Profit Shift
[00:03:04] – The Pull from Corporate Branding to Deeper Purpose
[00:05:56] – The Personal Reasons for Leaving Corporate Life
[00:09:31] – A Childhood Letter to P&G: Early Brand Alignment Instincts
[00:13:04] – Defining Stakeholder Citizenship vs. Shareholder Capitalism
[00:16:57] – Breaking Down the "Me to We" Continuum Framework
[00:22:04] – Contemplating a Book 2.0 and New Ideas on Coherence
[00:26:50] – Data and Evidence: How Purpose Drives Profit and Growth
[00:31:53] – Case Study: Nespresso's Sustainable Brand Strategy
[00:40:00] – Advice for Navigating the Current Backlash Against Purpose
[00:52:05] – How Personal Purpose Unfolds Over a Lifetime
[00:56:01] – Creating Brave Spaces for Growth, Not Just Safe Spaces
[00:59:00] – A Practical Framework for Uncovering Your Purpose
[01:10:39] – A Pivotal Career Lesson on Relationships in Business
[01:16:21] – Call to Action and Final Takeaways

Follow the guest, Anne Bahr

LinkedIn: https://www.linkedin.com/in/anne-bahr-thompson-626116/
Website: https://annebahrthompson.com/anne-bahr-thompson/
X: https://x.com/annebt?lang=en

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

The Burnout Recovery for Entrepreneurs to Build Profitable 4-Day Workweek Firms with Ian Peterman

Fri, 21 Nov 2025 05:00:00 -0400

In this episode of Purpose Profit Shift, host Rachel E. Bernier-Green sits down with Ian Peterman, founder and CEO of Peterman Design Firm, to explore how conscious business design can lead to both profitability and sustainability. Ian shares how his journey through burnout, overwork, and business failure ultimately led him to build a thriving seven-figure company that prioritizes human well-being and purposeful impact. Together, they break down what it really takes to create a values-aligned business that doesn’t sacrifice your health or principles in pursuit of success.

Ian Peterman is a seasoned designer, entrepreneur, and the founder of Peterman Design Firm, a conscious design studio known for creating environmentally responsible products and brands. With over 15 years of experience working with innovators and companies like HP and Nike, Ian is also the host of the Conscious Design Podcast and co-author of the book Conscious Design. His firm champions a four-day workweek and emphasizes a people-first culture that proves ethical business is not only possible, it's profitable.

Expect to Learn

How Ian went from burnout and failure to building a thriving conscious design firm
Why traditional startup culture sets founders up for exhaustion
The real economics of shifting to a four-day workweek
How to build client relationships with clear boundaries and aligned values
Why pricing with transparency can actually strengthen your business

Episode Breakdown with Timestamps

[00:00:00] – Teaser
[00:01:11] – Introduction to the Purpose Profit Shift and Guest Ian Peterman
[00:02:32] – Childhood Entrepreneurship: The Greeting Card Business
[00:06:29] – Personal Connections: Homeschooling and Family
[00:08:16] – The First Adult Venture: Starting a Design Firm
[00:12:11] – The "Business in a Box" Model and Its Challenges
[00:16:02] – The Value of Cross-Functional Knowledge
[00:21:04] – The Turning Point: Realizing the Grind Wasn't Working
[00:29:41] – Implementing a Four-Day Work Week and Healthier Boundaries
[00:36:29] – The Tactical Reality of Setting Boundaries
[00:42:58] – Impact on Team Culture and Attracting Talent
[00:48:16] – A Radical Pricing Strategy: Value, Certainty, and Filters
[00:51:03] – Diversifying the Client Base and a Transparent Discovery Process
[00:56:39] – The "Two-Way Filter" for Client and Company Alignment
[00:59:34] – Phased Pricing to Avoid Stifling Creativity
[01:00:11] – Building a Values-Aligned Team Through Conversation
[01:04:50] – Prioritizing Family and Acting as a Buffer for the Team
[01:06:35] – Trusting Your Team to Solve Problems and The Dangers of Micromanaging
[01:10:26] – Conclusion and How to Connect with Ian

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Follow the Guest Lan Peterman:

LinkedIn: https://www.linkedin.com/in/ianpeterman/
Ian’s Website: https://www.ianpeterman.com/
Ian’s Podcast: https://www.consciousdesignhaus.com/category/podcast/
Company's LinkedIn: https://www.linkedin.com/company/petermanfirm/
Company's Website: https://www.petermanfirm.com/

Listening Links:

The Business That Turns Food Waste into Profit and Fights Climate Change with Amy Keller

Fri, 14 Nov 2025 05:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel E. Bernier-Green speaks with Amy Keller, Co-Founder of Climate Candy, about how she's reshaping the candy industry by focusing on sustainability and environmental impact. Amy shares how her background in both the candy industry and climate-conscious entrepreneurship led her to create a business model that upcycles imperfect produce into healthy, sustainable fruit snacks. Learn how Climate Candy is proving that innovation, sustainability, and profitability can go hand in hand in even the most traditional industries.

Amy Keller is the founder and CEO of Climate Candy, a company that transforms imperfect fruits and vegetables into healthy fruit chews, all while focusing on sustainability and reducing food waste. Previously, she was involved in her family’s candy business, Spangler Candy Company, and now, through Climate Candy, she is pioneering a new era in the food industry. Amy is a 7-time Ironman, a champion of environmental causes, and a 2025 Meaningful Business 100 winner for her innovative solutions to global challenges.

Expect to Learn

How to build a business that balances purpose with profitability
The power of upcycling imperfect produce and reducing food waste
How sustainability in business can be a competitive advantage
Why taking risks and remaining tenacious is essential for success
The challenges and triumphs of disrupting traditional industries

Episode Breakdown with Timestamps

[00:00] - Teaser
[01:16] - Introduction to the Purpose Profit Shift and Guest Amy Keller
[04:47] - Holding True to Mission While Scaling a Purpose-Driven Company
[07:57] - The Unique Food Service and Impact Reporting Business Model
[10:02] - Maintaining Environmental Standards and a "Seed to Market" Approach
[11:52] - Winning the Google Single-Use Plastics Challenge
[13:45] - Debunking the Myth That Sustainable Business is More Expensive
[18:45] - The Biggest Surprises of Building a Profitable, Purposeful Company
[21:17] - Convincing Traditional Funders and Distributors to Take a Chance
[23:32] - Building the Right Team: Advisors and Fractional Employees
[26:21] - Managing Pressure as a Purpose-Driven Founder
[29:11] - The Vision for Climate Candy in Five Years
[37:24] - Final Thoughts: The Power of a Clear Mission

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Follow the Guest Amy Keller:

LinkedIn: https://www.linkedin.com/in/amygkeller/
Company's LinkedIn: https://www.linkedin.com/company/climate-candy%E2%84%A2/
Company's Website: https://climatecandy.com/

Listening Links:

The ESG Accessible for Founders to Scale Impact Without Corporate Budgets with Chris Bolman

Fri, 07 Nov 2025 05:00:00 -0400

In this episode of Purpose Profit Shift, host Rachel E. Bernier-Green speaks with Chris Bolman, founder of Brightest and executive director of The Brightest Foundation. They discuss how Chris left the high-growth tech world to create a platform that makes sustainability accessible, and what it really takes to build systems that transform society.

Chris Bolman is a social entrepreneur and the visionary behind Brightest, a leading Environmental, Social and Governance (ESG) software platform serving nonprofits, startups, and Fortune 500s alike. With a background as VP of Marketing at Percolate and early work in solar energy, Chris combines tech expertise with a deep commitment to social impact.

Expect to Learn:

Why Chris left a successful career in tech to start a purpose-driven business
What it means to “build systems to change the system”
How Brightest helps organizations measure ESG impact at scale
The economics of pricing for impact while remaining profitable
How AI is transforming the future of sustainability and social enterprise

Episode Breakdown with Timestamps:

[00:00] – Teaser
[01:05] – Introduction to the Purpose Profit Shift and Guest Chris Bolman
[07:15] – From VP at a Sequoia-Backed Startup to Building for Purpose
[11:05] – Building Systems to Change the System: The Brightest Mission
[14:45] – Democratizing ESG: Why Brightest Serves Startups and Non-Profits
[17:30] – The Portfolio Pricing Strategy: Balancing Profit and Purpose
[21:27] – The Importance of B Corp Certification and Accountability
[23:55] – How Brightest Tracks Its Own Impact and Operational Values
[26:35] – The "Double Bottom Line": How Sustainability is Good for Business
[29:10] – A Look Inside: How Brightest Uses Its Own Platform
[31:05] – The Role of AI and Automation in Impact Measurement
[33:28] – The Next Radical Shift: AI and the Integration of Purpose
[38:41] – The Broader Impact of AI on Jobs and the Economy
[42:42] – Consumer Responsibility and the Power of Your Dollar
[44:59] – Chris's Personal Definition of Success and Work-Life Balance
[48:52] – Closing Thoughts and How to Connect with Brightest

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Follow the Guest Chris Bolman:

LinkedIn: https://www.linkedin.com/in/chrisbolman/
Company's LinkedIn: https://www.linkedin.com/company/brightestinc/
Company's Website: https://www.brightest.io/

Listening Links:

Leaving Corporate: The Journey to Purpose, Profit, and a New Economy with Rachel E. Bernier Green

Fri, 26 Sep 2025 06:00:00 -0400

In a role reversal episode of Purpose Profit Shift, host Rachel E. Bernier Green becomes the guest as she shares the story behind Purpose Profit Shift and her own entrepreneurial evolution. Interviewed by her cousin and creative partner Conchetta Woods, Rachel dives into how personal burnout, a collapsing ceiling, and a desire to create community wealth drove her to launch a new kind of business, a consulting firm helping purpose-driven entrepreneurs build sustainable, profitable companies that also change the world.

Rachel E. Bernier Green is a social entrepreneur, activist, and the founder of EJ Consortium, a finance and operations consulting firm serving mission-driven businesses. Formerly a corporate accountant and bakery owner, Rachel’s journey spans global impact, personal reinvention, and unwavering commitment to economic justice.

Expect to Learn:

How Rachel’s burnout and health challenges pushed her to pivot from corporate to entrepreneurship.
The mission behind EJ Consortium and how it empowers other values-based businesses.
Why many social enterprises fail, and what can be done differently to sustain impact.
How to build a business that aligns with your personal values without sacrificing profit.
Rachel’s vision for a new economy and the real reason behind launching Purpose Profit Shift.

Episode Breakdown with Timestamps:

[00:00] – Teaser
[02:18] – Welcome and format twist: Rachel becomes the guest
[05:28] – “This or That” game reveals Rachel’s business values
[08:42] – Leaving corporate: burnout, baking, and breaking points
[13:57] – Why she built a bakery that hired returning citizens
[17:43] – Launching EJ Consortium: The mission, the model, and the mistake that inspired it
[21:28] – Helping founders who want to do good but don’t know how
[25:57] – Small business vs. scaling: how her firm works with all stages
[28:49] – Mistakes entrepreneurs make when scaling too fast
[31:18] – Why founders must value themselves in their pricing and schedules
[33:34] – How to get started with EJ Consortium and what they offer
[34:27] – Creating the podcast: The vision behind The Purpose Profit Shift
[37:41] – Final reflections: You can change the world with your business

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Follow the Guest Concheta Woods:

Personal Instagram: https://www.instagram.com/mrzchetta/
Company's Instagram: https://www.instagram.com/dominionvideo/
Company's landing page: https://www.dominionchi.com/followers-to-customers?fbclid=PAZXh0bgNhZW0CMTEAAadWBBd-fIbzpG5sCWExq2DIQZT2lNEPQNmYbpA5pC_fzcRY-KNvpBHTrouePw_aem_x6DQYVKtIu1akdkgZOjIGA
Company's Sales page: https://www.dominiondesignsmm.com/10x-growth-6212?fbclid=PAZXh0bgNhZW0CMTEAAaeuh8pfnvpFDUpEhNdAEOOSTFxd2GQgEPpRWT2IT1ZPxv0pYc5m9ph2AJE6TA_aem_Q_sMWo8XkH_qVTaAWqvLqg

Listening Links:

The Lessons from Scaling Fast, Failing, and Rebuilding a Purpose-Led Brand with Deon Bonaparte

Fri, 19 Sep 2025 06:00:00 -0400

In this episode of Purpose Profit Shift, host Rachel E. Bernier Green is joined by Deon Bonaparte, CEO of Threi Strategy and a brand strategist who is redefining how entrepreneurs turn personal challenges into community impact. Deon shares his powerful journey from growing up in difficult circumstances, graduating with a 1.7 GPA, and overcoming stuttering to becoming a visionary leader in brand strategy. This episode offers a deep dive into how Deon helps purpose-driven businesses, especially those led by BIPOC entrepreneurs, build strategies that close wealth gaps while driving profit and social impact.

Deon Bonaparte is the CEO of Threi Strategy, a brand strategy firm dedicated to helping organizations, particularly BIPOC-led businesses, create meaningful impact through strategic branding and marketing. Deon’s personal story is one of resilience and transformation, overcoming significant obstacles in his life to become a trusted advisor to entrepreneurs looking to scale their businesses. His approach to brand strategy integrates purpose with action, enabling businesses to turn their missions into measurable, market-ready strategies.

Expect to Learn

Deon’s personal journey from academic struggles to building a successful career in brand strategy.
How to identify hidden advantages in challenges and turn them into strengths for business growth.
The role of purpose in shaping strategic business decisions and how it leads to long-term success.
The power of self-awareness and faith in guiding business strategy and leadership.
Insights into growing a business with a clear focus on purpose and community impact.

Episode Breakdown with Timestamps:

[00:00] - Teaser
[01:02] - Introduction to Deon Bonaparte
[04:12] - Realization of Strengths by Deon
[08:31] - Identifying Hidden Advantages
[13:33] - Breaking Through Business in 30 Days
[23:36] - Lessons from a Failed Business
[32:03] - Signal to Noise
[38:11] - Embracing Authenticity and How Imperfections are often Strengths
[47:53] - God redirects us to our paths
[51:30] - Impact of Threi on the World
[55:21] - Closing Thoughts: A final reflection on the importance of purpose and strategy in business

Follow the Guest Deon:

LinkedIn: https://www.linkedin.com/in/deon-bonaparte-0087a0169/
Instagram: https://www.instagram.com/deon_bonaparte/
Company’s LinkedIn: https://www.linkedin.com/company/threi-strategy/
Company’s Website: https://www.threistrategy.com/

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

How a $6.5M Worker Co-Op Transformed Real Estate for Impact Leaders to Build Equity

Fri, 12 Sep 2025 06:00:00 -0400

In this episode of Purpose Profit Shift, host Rachel Bernier Green speaks with David Lidz, founder of Appalachian Field Services (AFS) Builds and co-founder of WaterBottle Co‑Op, a worker-owned real estate cooperative revitalizing West Baltimore through equitable, community-centered housing. David shares his powerful journey from government relations in D.C. to homelessness and recovery, and ultimately to building a social enterprise rooted in worker ownership and shared equity.

David Lidz is the founder of AFS Builds and co-founder/CEO of WaterBottle Co‑Op, where he leads community-centered real estate development that empowers workers and addresses systemic inequality. His innovative "community equity model" prioritizes local ownership and economic upliftment for marginalized workers.

Expect to Learn

How personal recovery fueled David’s vision for social entrepreneurship.

The role of AFS Builds in the foundation of WaterBottle Co‑Op.

What makes the worker-owned cooperative model effective in real estate.

How WaterBottle Co‑Op is reversing exploitative patterns in housing markets.

The financial strategies behind equitable real estate and community ownership.

The difference between restorative rehab and extractive flipping

David’s Reading List

Episode Breakdown with Timestamps

[00:00]: Introduction

[06:15]: From Government Relations to Addiction and Recovery

[13:45]: What kept you going after Recovery

[16:53]: Transition from a Traditional Business Owner

[21:24]: Appalachian Field Service Needed to be a Worker Co-Op

[25:57]: Benefits of Non-Extractive Financing Models

[34:16]: Walking Away after the Bill Passed

[38:03]: Measuring Success: From 3 to 30+ Properties and $6.5M Raised

[45:43]: The Impact Real Estate Portfolio: A National Replication Model

[56:00]: Holistic Healing Through Business and Community Empowerment

[58:54]: Where to Find David and Learn More

Follow Guest David:

LinkedIn: https://www.linkedin.com/in/davidlidz/

Company’s Website: https://www.waterbottle.coop/

Company’s Instagram: https://www.instagram.com/waterbottlecooperative/

Company’s 2nd LinkedIn: https://www.linkedin.com/company/appalachian-field-services/

Company’s 2nd Website: https://www.afsbuilds.com/

Company’s 2nd Instagram: https://www.instagram.com/afsbuilds/

Follow the Host Rachel:

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/

Website: https://ejconsortium.com/

Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==

Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/

Company’s Twitter: https://x.com/EJConsortium

Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35

Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732

Youtube: https://www.youtube.com/channel/UCwbV6ikn-xvcU4EtMEKJW9Q

Scaling Healthcare with Purpose: Iris Nichole Patterson's Story

Fri, 29 Aug 2025 06:00:00 -0400

In this episode of Purpose Profit Shift, host Rachel Bernier Green sits down with Iris Nichole Patterson, a remarkable entrepreneur and cancer survivor who turned her adversities into a thriving healthcare empire. Iris shares her incredible journey, from becoming a teen mother to surviving stage 4 cancer, building a $1.6 million healthcare business, Chicago Integrated Health, which offers community-driven wellness services. Iris discusses her journey of self-discovery, the power of curiosity, and how she leveraged her personal experiences to create impactful solutions in health and wellness, all while maintaining her commitment to serving her community.

Iris Nichole Patterson is an entrepreneur, stage-4 cancer survivor, and founder of Chicago Integrated Health, a family-owned wellness practice that offers personal training, nutrition coaching, and massage therapy services. Iris’s entrepreneurial journey began when she formulated hair care products in her kitchen, eventually landing them in Whole Foods. Her company now employs 50 staff members and has expanded to include various health and wellness services. Iris is passionate about improving the health of her community, particularly by providing high-quality care to those in need, including Medicaid and Medicare recipients.

Expect to Learn

Iris’s journey from being a teen mother to building a $1.6 million business in the healthcare industry.
How she overcame challenges such as being told she couldn’t succeed and transitioned from survival mode to thriving in entrepreneurship.
The power of curiosity and how Iris’s love for research led her to create products like Iris Botanicals.
Insights on maintaining a holistic health approach, especially after surviving stage 4 colon cancer.
How Chicago Integrated Health is revolutionizing the healthcare space by offering services to Medicaid and Medicare recipients and prioritizing staff wellness.

Episode Breakdown with Timestamps

[00:00:00] - Introduction to Iris Nichole Patterson
[00:04:02] - The Struggles of Becoming a Teen Mother
[00:12:08] - Building Iris Botanicals and Getting Into Whole Foods
[00:22:58] - The Impact of Stage 4 Colon Cancer on Iris's Perspective
[00:30:01] - How Iris Created a Healthcare Environment
[00:39:45] - The Importance of Western Medicine
[00:40:55] - The Role of Chemotherapy in Changing Perspective.
[00:49:32] - Quality Drugs with Health Insurance
[00:57:59] - Advice for other Entrepreneurs
[01:00:07] - Closing Thoughts: Talk to the 16-year-old teen mom

Follow the Guest

LinkedIn: https://www.linkedin.com/in/irispatterson/
Facebook: https://www.facebook.com/irisnichole/
Instagram: https://www.instagram.com/irisnicholepatterson/
Linktree: https://linktr.ee/irisnicholepatterson?utm_source=linktree_profile_share<sid=56914a5f-1a73-4705-99f3-ca85ce051950
YouTube: www.youtube.com/@ThriveEmbracingLifeAfterCancer
Email: iris@integratedhealthchicago.com
Company’s Website: https://www.integratedhealthchicago.com/
Company’s Instagram: https://www.instagram.com/chicagointegratedhealth/?hl=en
Company’s Facebook: https://www.facebook.com/chicagointegratedhealth?mibextid=ZbWKwL

Follow the Host

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

How Black Professionals Can Escape Capitalism and Build Wealth with Estate Planning - Rendel Solomon

Fri, 15 Aug 2025 06:00:00 -0400

In this episode of The Purpose Profit Shift, host Rachel Bernier Green is joined by Rendel Solomon, a former managing director in private equity who pivoted to become a purpose-driven entrepreneur after the deaths of George Floyd and Breonna Taylor. Rendel shares his journey from corporate success to his commitment to democratizing wealth and fostering racial equity through finance. He discusses his ventures, including InHeirit, an AI-driven estate planning platform, and One Stock-One Future, an initiative to turn youth into shareholders. The conversation explores the intersection of systemic change, sustainable revenue, and the entrepreneurial spirit.

Rendel Solomon is a Chicago-based entrepreneur, financial activist, and advocate for wealth democratization. After spending 13 years in private equity, where he rose to the position of managing director, Rendel left his lucrative career in 2020 to pursue racial equity through finance. He co-founded InHeirit, an AI estate planning platform, and One Stock-One Future, a program that gives youth the opportunity to become public company shareholders. Rendel is also a TEDx speaker and has received numerous accolades for his work in financial literacy and racial justice.

Expect to Learn

The story behind Rendel’s transition from private equity to purpose-driven entrepreneurship.
How InHeirit is disrupting the estate planning industry by making the process more affordable and accessible.
The impact of One Stock-One Future and how it empowers youth by turning them into shareholders.
Insights into the challenges of balancing capitalism with anti-oppression efforts.
How Rendel navigates the tension between systemic change and generating sustainable revenue for his businesses.

Episode Breakdown with Timestamps

[00:00:00] - Introduction
[00:05:07] - Rendel’s Story
[00:22:30] - Rejecting Hustle Culture
[00:30:09] - Quick Early Career Story
[00:35:34] - How InHeirit is Solving Problems
[00:42:16] - One Stock One Future - Navigating the Tensions
[00:52:53] - The First Step
[00:58:44] - Vision for a Truly Equitable Economy
[01:09:10] - Learning is a Journey
[01:12:03] - Closing Thoughts: Connect with Rendel and The Ongoing Journey of Purpose Profit Shift

Follow the Guest

LinkedIn: https://www.linkedin.com/in/rendelsolomon/
Website:https://linktr.ee/Rendelsolomon
Instagram: https://www.instagram.com/rendel_solomon/?hl=en
X: https://x.com/RendelSolomon
Company’s LinkedIn: https://www.linkedin.com/company/getInHeirit/
Company’s Website: https://www.getInHeirit.com/who-we-are

Follow the Host

LinkedIn: https://www.linkedin.com/in/rachelberniergreen/
Website: https://ejconsortium.com/
Company’s Instagram: https://www.instagram.com/ejconsortium?utm_source=ig_web_button_share_sheet&igsh=MXgxeWVmbTJjdTMwNA==
Company’s LinkedIn: https://www.linkedin.com/company/ej-consortium/
Company’s Twitter: https://x.com/EJConsortium
Company’s Facebook: https://www.facebook.com/profile.php?id=61566522115133

Listening Links:

New Episode Coming Soon!

Tue, 29 Jul 2025 03:15:00 -0400

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together.

In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values.

If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place.

Subscribe now and join the movement toward a more just, sustainable, and profitable future. New episode coming soon.