<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/proveg-talks-podcast/" rel="self" type="application/rss+xml"/><title><![CDATA[ProVeg Talks]]></title><podcast:guid>4e883037-4065-57ac-abce-d3172b1ac1eb</podcast:guid><lastBuildDate>Tue, 23 Dec 2025 08:46:40 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2025 ProVeg International]]></copyright><managingEditor>ProVeg International</managingEditor><itunes:summary><![CDATA[Discover the future of food and nutrition with the ProVeg Talks podcast! Get actionable insights on the latest trends and innovations in the alternative protein space, and learn about the nutritional benefits of plant-based foods. Created by ProVeg to help you stay ahead in a rapidly evolving world with practical and honest advice. Tune in to get questions answered, build your knowledge, and join the movement towards a more sustainable food system.]]></itunes:summary><image><url>https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png</url><title>ProVeg Talks</title><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link></image><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><itunes:owner><itunes:name>ProVeg International</itunes:name></itunes:owner><itunes:author>ProVeg International</itunes:author><description>Discover the future of food and nutrition with the ProVeg Talks podcast! Get actionable insights on the latest trends and innovations in the alternative protein space, and learn about the nutritional benefits of plant-based foods. Created by ProVeg to help you stay ahead in a rapidly evolving world with practical and honest advice. Tune in to get questions answered, build your knowledge, and join the movement towards a more sustainable food system.</description><link>https://proveg-talks-podcast.captivate.fm</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Biweekly insights on the food industry and plant-based health ]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Education"></itunes:category><itunes:category text="Business"><itunes:category text="Non-Profit"/></itunes:category><itunes:category text="Health &amp; Fitness"><itunes:category text="Nutrition"/></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>The 2025 food-system: a year in review</title><itunes:title>The 2025 food-system: a year in review</itunes:title><description><![CDATA[<p><em>“2025 has truly been a landmark year, with major publications, global summits and powerful policy changes that underline the shift towards healthy, sustainable and plant-rich diets.” –<a href="mailto:valentina.gallani@proveg.org" rel="noopener noreferrer" target="_blank">Valentina Gallani</a></em></p><p>As we wrap up an incredible season, host Valentina Gallani, nutritionist and food-systems expert at ProVeg International, reviews the monumental shifts that defined the food-system transformation in 2025.</p><p>From groundbreaking science at the EAT-Lancet Commission to food systems stepping into the spotlight at COP30 in Belém, this final episode is a fast-paced recap of this year’s key milestones. Valentina breaks down how policy, innovation and consumer trends came together to accelerate the global shift towards healthier, more sustainable and plant-rich diets.</p><p>What you’ll learn from this Year-in-Review:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How the new <a href="https://proveg.org/press-release/eat-lancet-planetary-health-diet-reaffirms-paramount-importance-of-plant-based-foods-for-health-climate/" rel="noopener noreferrer" target="_blank">EAT-Lancet Commission Report</a> and COP30 in Belém cemented food systems as a global priority.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The impact of AI-driven <a href="https://proveg.org/policy/precision-fermentation/" rel="noopener noreferrer" target="_blank">Precision Nutrition</a> and GLP-1 medications on personalised dietary guidance and the critical need for adequate plant-based protein.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>European milestones: World-first policies such as Denmark's carbon tax on livestock, Portugal's plant-based action plan and Spain's mandatory inclusion of fruit and vegetables in school meals.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Key ProVeg 2025 achievements: the <a href="https://proveg.org/advocacy/belem-declaration/" rel="noopener noreferrer" target="_blank">Belém Declaration</a> on Plant-Rich Diets, the expansion of <a href="https://proveg.org/uk/school-plates/" rel="noopener noreferrer" target="_blank">School Plates</a> to two million children and the latest ProVeg <a href="https://proveg.org/de/news/proveg-preisstudie-2024" rel="noopener noreferrer" target="_blank">Price Study</a> findings.</li></ol><br/><p>Thank you for listening to this season of ProVeg Talks! We hope you enjoyed exploring the science, innovation and passion behind a better food system. Don’t forget to subscribe and catch our next series!</p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <strong><a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank">sign up for our newsletter</a></strong> to get regular news and updates from ProVeg.</p>]]></description><content:encoded><![CDATA[<p><em>“2025 has truly been a landmark year, with major publications, global summits and powerful policy changes that underline the shift towards healthy, sustainable and plant-rich diets.” –<a href="mailto:valentina.gallani@proveg.org" rel="noopener noreferrer" target="_blank">Valentina Gallani</a></em></p><p>As we wrap up an incredible season, host Valentina Gallani, nutritionist and food-systems expert at ProVeg International, reviews the monumental shifts that defined the food-system transformation in 2025.</p><p>From groundbreaking science at the EAT-Lancet Commission to food systems stepping into the spotlight at COP30 in Belém, this final episode is a fast-paced recap of this year’s key milestones. Valentina breaks down how policy, innovation and consumer trends came together to accelerate the global shift towards healthier, more sustainable and plant-rich diets.</p><p>What you’ll learn from this Year-in-Review:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How the new <a href="https://proveg.org/press-release/eat-lancet-planetary-health-diet-reaffirms-paramount-importance-of-plant-based-foods-for-health-climate/" rel="noopener noreferrer" target="_blank">EAT-Lancet Commission Report</a> and COP30 in Belém cemented food systems as a global priority.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The impact of AI-driven <a href="https://proveg.org/policy/precision-fermentation/" rel="noopener noreferrer" target="_blank">Precision Nutrition</a> and GLP-1 medications on personalised dietary guidance and the critical need for adequate plant-based protein.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>European milestones: World-first policies such as Denmark's carbon tax on livestock, Portugal's plant-based action plan and Spain's mandatory inclusion of fruit and vegetables in school meals.</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Key ProVeg 2025 achievements: the <a href="https://proveg.org/advocacy/belem-declaration/" rel="noopener noreferrer" target="_blank">Belém Declaration</a> on Plant-Rich Diets, the expansion of <a href="https://proveg.org/uk/school-plates/" rel="noopener noreferrer" target="_blank">School Plates</a> to two million children and the latest ProVeg <a href="https://proveg.org/de/news/proveg-preisstudie-2024" rel="noopener noreferrer" target="_blank">Price Study</a> findings.</li></ol><br/><p>Thank you for listening to this season of ProVeg Talks! We hope you enjoyed exploring the science, innovation and passion behind a better food system. Don’t forget to subscribe and catch our next series!</p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <strong><a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank">sign up for our newsletter</a></strong> to get regular news and updates from ProVeg.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">ed0c4ba8-5ada-4f92-8938-633c2961659f</guid><itunes:image href="https://artwork.captivate.fm/a4068a32-0b78-4eee-9d81-8c7c8f8697e7/Nutrition-2.png"/><pubDate>Tue, 23 Dec 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/ed0c4ba8-5ada-4f92-8938-633c2961659f.mp3" length="14022947" type="audio/mpeg"/><itunes:duration>14:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><podcast:season>3</podcast:season></item><item><title>The environment behind our food system</title><itunes:title>The environment behind our food system</itunes:title><description><![CDATA[<p><em>“Switching towards more plant-based diets can reduce emissions, for example, by up to 50%, and in some cases even much more." – Daniel Braune, Food Systems Sustainability Lead at ProVeg International.</em></p><p>Our food system is a major driver of environmental problems, from greenhouse-gas (GHG) emissions to excessive land and water use. But how much do we really understand about the connection between what’s on our plate and the health of the planet?</p><p><br></p><p>In this episode, host <strong>Valentina Gallani</strong>, a nutritionist and food technologist at ProVeg International, sits down with colleague <strong>Daniel Braune</strong>, ProVeg’s Food Systems Sustainability Lead, to explore the complex relationship between diet and the environment. With a Master of Science in Evolution, Ecology and Systematics, Daniel is an ecologist and data visualisation master who works to make the science behind our food understandable for everyone.</p><p><br></p><p>Together, they will unpack the most impactful food categories, the truth behind processing and transportation emissions, and the significant positive change a shift to a more plant-based diet can bring. Daniel also shares the story behind his latest project, <a href="https://proveg.org/food-system-data/" rel="noopener noreferrer" target="_blank">Food System Data</a>, a resource designed to bridge the gap between complex scientific research and accessible, reliable information.What you’ll learn:</p><ul><li>How our daily diet is connected to GHG emissions and climate change.</li><li>The food categories that contribute most to land and water use, and why they have such a significant impact.</li><li>Data on the environmental savings – measured in GHG emissions, land use and water consumption – of switching to a plant-based diet.</li><li>How a tool such as <a href="https://proveg.org/food-system-data/" rel="noopener noreferrer" target="_blank">Food System Data</a> simplifies complex sustainability research for everyone, from scientists to journalists and the public.</li></ul><br/><p>Tune in now on <strong>Spotify </strong>or <strong>Amazon Music</strong>, or watch on <strong>YouTube</strong>. Don’t forget to subscribe and catch our other podcast series,<em> ProVeg Talks: Food Industry</em>.</p><p><br></p><p>For more of Daniel’s work, check out the <a href="https://proveg.org/food-system-data/" rel="noopener noreferrer" target="_blank">Food System Data</a> platform on the ProVeg website.</p><p>You can also find <a href="https://www.linkedin.com/in/daniel-braune/?originalSubdomain=de" rel="noopener noreferrer" target="_blank">Daniel Braune on LinkedIn</a> to follow his work.</p><p><br></p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank"><strong>sign up for our newsletter</strong></a> to get regular news and updates from ProVeg.</p>]]></description><content:encoded><![CDATA[<p><em>“Switching towards more plant-based diets can reduce emissions, for example, by up to 50%, and in some cases even much more." – Daniel Braune, Food Systems Sustainability Lead at ProVeg International.</em></p><p>Our food system is a major driver of environmental problems, from greenhouse-gas (GHG) emissions to excessive land and water use. But how much do we really understand about the connection between what’s on our plate and the health of the planet?</p><p><br></p><p>In this episode, host <strong>Valentina Gallani</strong>, a nutritionist and food technologist at ProVeg International, sits down with colleague <strong>Daniel Braune</strong>, ProVeg’s Food Systems Sustainability Lead, to explore the complex relationship between diet and the environment. With a Master of Science in Evolution, Ecology and Systematics, Daniel is an ecologist and data visualisation master who works to make the science behind our food understandable for everyone.</p><p><br></p><p>Together, they will unpack the most impactful food categories, the truth behind processing and transportation emissions, and the significant positive change a shift to a more plant-based diet can bring. Daniel also shares the story behind his latest project, <a href="https://proveg.org/food-system-data/" rel="noopener noreferrer" target="_blank">Food System Data</a>, a resource designed to bridge the gap between complex scientific research and accessible, reliable information.What you’ll learn:</p><ul><li>How our daily diet is connected to GHG emissions and climate change.</li><li>The food categories that contribute most to land and water use, and why they have such a significant impact.</li><li>Data on the environmental savings – measured in GHG emissions, land use and water consumption – of switching to a plant-based diet.</li><li>How a tool such as <a href="https://proveg.org/food-system-data/" rel="noopener noreferrer" target="_blank">Food System Data</a> simplifies complex sustainability research for everyone, from scientists to journalists and the public.</li></ul><br/><p>Tune in now on <strong>Spotify </strong>or <strong>Amazon Music</strong>, or watch on <strong>YouTube</strong>. Don’t forget to subscribe and catch our other podcast series,<em> ProVeg Talks: Food Industry</em>.</p><p><br></p><p>For more of Daniel’s work, check out the <a href="https://proveg.org/food-system-data/" rel="noopener noreferrer" target="_blank">Food System Data</a> platform on the ProVeg website.</p><p>You can also find <a href="https://www.linkedin.com/in/daniel-braune/?originalSubdomain=de" rel="noopener noreferrer" target="_blank">Daniel Braune on LinkedIn</a> to follow his work.</p><p><br></p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank"><strong>sign up for our newsletter</strong></a> to get regular news and updates from ProVeg.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">668bbf3c-1083-418a-9ab3-8d65ab318a7d</guid><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><pubDate>Thu, 20 Nov 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/668bbf3c-1083-418a-9ab3-8d65ab318a7d.mp3" length="32734980" type="audio/mpeg"/><itunes:duration>34:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><podcast:season>3</podcast:season></item><item><title>Innovation, investment, and impact: scaling the next wave of alternative proteins</title><itunes:title>Innovation, investment, and impact: scaling the next wave of alternative proteins</itunes:title><description><![CDATA[<p>The future of food is being built by startups, and in this episode of ProVeg Talks: Food Industry, we go straight to the source. Host <strong>Gemma Chapman </strong>sits down with <strong>Leonardo Nunes Ricucci, Investment Associate at ProVeg Incubator</strong>, one of the world’s leading accelerators for plant-based, fermentation, and cultivated food-tech companies.</p><p>From plant-based staples to cutting-edge fermentation and cultivated innovations, Leonardo offers a <strong>behind-the-scenes look</strong> at the companies, technologies, trends, and strategies shaping the global shift to sustainable protein. </p><p>Whether you’re developing sustainable food products, an investor, or simply curious about what’s next in alternative proteins, this episode is packed with practical insights, inspiration, and an <strong>insider perspective.</strong></p><h2>In this episode, you’ll hear about:</h2><ul><li>The inner workings of <strong>ProVeg Incubator</strong></li><li>The most exciting <strong>emerging food-tech innovations</strong> and unexpected areas of breakthrough.</li><li>The hurdles and opportunities in <strong>scaling up alternative protein production.</strong></li><li>Insights into the <strong>current investment landscape</strong>.</li><li><strong>Predictions for the next 10 years</strong> of alternative proteins and startups to watch.</li><li><strong>Lessons learned from past incubator cohorts</strong> and the founder traits that drive long-term success.</li></ul><br/><p><br></p><p><strong>Resources and links:</strong></p><ul><li>Follow the <a href="https://proveg.com/incubator" rel="noopener noreferrer" target="_blank">ProVeg Incubator</a>.</li><li><a href="https://www.linkedin.com/in/leonardonunesricucci" rel="noopener noreferrer" target="_blank">More about Leonardo</a>.</li><li><a href="https://provegincubator.com/application-form/" rel="noopener noreferrer" target="_blank">Applications and upcoming projects</a>.</li></ul><br/>]]></description><content:encoded><![CDATA[<p>The future of food is being built by startups, and in this episode of ProVeg Talks: Food Industry, we go straight to the source. Host <strong>Gemma Chapman </strong>sits down with <strong>Leonardo Nunes Ricucci, Investment Associate at ProVeg Incubator</strong>, one of the world’s leading accelerators for plant-based, fermentation, and cultivated food-tech companies.</p><p>From plant-based staples to cutting-edge fermentation and cultivated innovations, Leonardo offers a <strong>behind-the-scenes look</strong> at the companies, technologies, trends, and strategies shaping the global shift to sustainable protein. </p><p>Whether you’re developing sustainable food products, an investor, or simply curious about what’s next in alternative proteins, this episode is packed with practical insights, inspiration, and an <strong>insider perspective.</strong></p><h2>In this episode, you’ll hear about:</h2><ul><li>The inner workings of <strong>ProVeg Incubator</strong></li><li>The most exciting <strong>emerging food-tech innovations</strong> and unexpected areas of breakthrough.</li><li>The hurdles and opportunities in <strong>scaling up alternative protein production.</strong></li><li>Insights into the <strong>current investment landscape</strong>.</li><li><strong>Predictions for the next 10 years</strong> of alternative proteins and startups to watch.</li><li><strong>Lessons learned from past incubator cohorts</strong> and the founder traits that drive long-term success.</li></ul><br/><p><br></p><p><strong>Resources and links:</strong></p><ul><li>Follow the <a href="https://proveg.com/incubator" rel="noopener noreferrer" target="_blank">ProVeg Incubator</a>.</li><li><a href="https://www.linkedin.com/in/leonardonunesricucci" rel="noopener noreferrer" target="_blank">More about Leonardo</a>.</li><li><a href="https://provegincubator.com/application-form/" rel="noopener noreferrer" target="_blank">Applications and upcoming projects</a>.</li></ul><br/>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">6ca3927e-405f-4d4a-ab64-b6e9a7b0af69</guid><itunes:image href="https://artwork.captivate.fm/9f0ae2c2-547b-4434-a7f2-bbfbed503bcc/Food-Industry-1.png"/><pubDate>Tue, 04 Nov 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/6ca3927e-405f-4d4a-ab64-b6e9a7b0af69.mp3" length="58136031" type="audio/mpeg"/><itunes:duration>01:00:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><podcast:season>2</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Innovation, investment, and impact: scaling the next wave of alternative proteins"><podcast:source uri="https://youtu.be/053Aa8YJChY"/></podcast:alternateEnclosure></item><item><title>The protein debate: plant-based meat vs animal meat</title><itunes:title>The protein debate: plant-based meat vs animal meat</itunes:title><description><![CDATA[<p><em>“We see a lot of consumers think they won’t get enough protein in their diet when they shift to plant-based meat. However, a recent study using data from 24 European countries, again, confirmed that adults across Europe who follow a plant-forward diet also get sufficient protein.” – Anne Wanders, Nutrition and Health Scientist at Unilever</em></p><p>How much do we really know about the protein content in plant-based meat alternatives?</p><p>In this episode, host<strong> Valentina Gallani</strong>, nutritionist and food technologist at ProVeg International, dives into the science and innovation behind these products. She’s joined by two leading experts: <strong>Anne Wanders</strong>, a Nutrition and Health Scientist at Unilever with a PhD in nutrition science, and <strong>Will Greenwood</strong>, a Technical Project Leader for <a href="https://www.thevegetarianbutcher.co.uk/home.html" rel="noopener noreferrer" target="_blank">The Vegetarian Butcher</a>.</p><p>Together, they tackle common questions and concerns, from protein quality and nutrition to taste and consumer perceptions. Anne shares insights from a groundbreaking study on the effects of swapping animal meat for plant-based alternatives, revealing how this shift impacts protein adequacy. Meanwhile, Will offers a behind-the-scenes look at how <a href="https://www.thevegetarianbutcher.co.uk/home.html" rel="noopener noreferrer" target="_blank">The Vegetarian Butcher</a> creates products that not only taste good but also match or even surpass the nutritional value of their animal-based counterparts.</p><p>What you’ll learn:</p><ul><li>The difference between old-school meat alternatives (such as tofu and tempeh) and the new generation of plant-based meat.</li><li>The truth about protein quality and digestibility of plant-based meat alternatives.</li><li>How brands such as The Vegetarian Butcher innovate to make their products tasty and nutritious.</li><li>Why fortification and salt reduction are key to creating healthier plant-based products.</li></ul><br/><p>Tune in now on Spotify or Amazon Music, or watch on YouTube. Don’t forget to subscribe and catch our other podcast series, ProVeg Talks: Food Industry.</p><p>For more about Anne’s research, connect with her on <a href="https://www.linkedin.com/in/annewanders/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">LinkedIn</a>, and to learn more about Will’s work, find him on <a href="https://www.linkedin.com/in/will-greenwood-64213971/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">LinkedIn</a> here.</p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank"><strong>sign up for our newsletter</strong></a> to get regular news and updates from ProVeg.</p>]]></description><content:encoded><![CDATA[<p><em>“We see a lot of consumers think they won’t get enough protein in their diet when they shift to plant-based meat. However, a recent study using data from 24 European countries, again, confirmed that adults across Europe who follow a plant-forward diet also get sufficient protein.” – Anne Wanders, Nutrition and Health Scientist at Unilever</em></p><p>How much do we really know about the protein content in plant-based meat alternatives?</p><p>In this episode, host<strong> Valentina Gallani</strong>, nutritionist and food technologist at ProVeg International, dives into the science and innovation behind these products. She’s joined by two leading experts: <strong>Anne Wanders</strong>, a Nutrition and Health Scientist at Unilever with a PhD in nutrition science, and <strong>Will Greenwood</strong>, a Technical Project Leader for <a href="https://www.thevegetarianbutcher.co.uk/home.html" rel="noopener noreferrer" target="_blank">The Vegetarian Butcher</a>.</p><p>Together, they tackle common questions and concerns, from protein quality and nutrition to taste and consumer perceptions. Anne shares insights from a groundbreaking study on the effects of swapping animal meat for plant-based alternatives, revealing how this shift impacts protein adequacy. Meanwhile, Will offers a behind-the-scenes look at how <a href="https://www.thevegetarianbutcher.co.uk/home.html" rel="noopener noreferrer" target="_blank">The Vegetarian Butcher</a> creates products that not only taste good but also match or even surpass the nutritional value of their animal-based counterparts.</p><p>What you’ll learn:</p><ul><li>The difference between old-school meat alternatives (such as tofu and tempeh) and the new generation of plant-based meat.</li><li>The truth about protein quality and digestibility of plant-based meat alternatives.</li><li>How brands such as The Vegetarian Butcher innovate to make their products tasty and nutritious.</li><li>Why fortification and salt reduction are key to creating healthier plant-based products.</li></ul><br/><p>Tune in now on Spotify or Amazon Music, or watch on YouTube. Don’t forget to subscribe and catch our other podcast series, ProVeg Talks: Food Industry.</p><p>For more about Anne’s research, connect with her on <a href="https://www.linkedin.com/in/annewanders/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">LinkedIn</a>, and to learn more about Will’s work, find him on <a href="https://www.linkedin.com/in/will-greenwood-64213971/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">LinkedIn</a> here.</p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank"><strong>sign up for our newsletter</strong></a> to get regular news and updates from ProVeg.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">4039207b-764f-4fdd-a9a5-bc91aa4ac831</guid><itunes:image href="https://artwork.captivate.fm/f63f465f-856a-4a20-987f-43224b243496/Nutrition-2.png"/><pubDate>Tue, 21 Oct 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/4039207b-764f-4fdd-a9a5-bc91aa4ac831.mp3" length="48991502" type="audio/mpeg"/><itunes:duration>51:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>3</podcast:season></item><item><title>Why are plant-based foods still more expensive – and what can be done about it?</title><itunes:title>Why are plant-based foods still more expensive – and what can be done about it?</itunes:title><description><![CDATA[<p>Despite growing global demand for sustainable options, plant-based products often remain pricier than their animal-based counterparts. For flexitarian shoppers trying to make climate-friendly choices on a budget, that price gap is a major barrier.</p><p>In this month’s episode of ProVeg Talks: Food Industry, host Gemma Chapman sits down with Virginia Cecchini Kuskow, Food Industry &amp; Retail Manager at ProVeg Germany, who is spearheading an ambitious project to help monitor and close that gap.</p><p><br></p><p>Together, they unpack:</p><ul><li>The results of ProVeg Germany’s ongoing price study, and why the findings matter.</li><li>The real drivers behind higher plant-based prices.</li><li>How companies can reduce costs without compromising on quality.</li><li>The role of policy, subsidies, and food system reform in creating a fairer market.</li></ul><br/><p><br></p><p>If you work in foodservice, retail, or product development, this episode is packed with actionable insights to help make plant-based options more affordable – and more competitive.</p><p><br></p><p>Don’t forget to subscribe to ProVeg Talks to listen to all our latest episodes. For more support on your alternative protein strategy, get in touch with <a href="mailto:corporate@proveg.org" rel="noopener noreferrer" target="_blank">corporate@proveg.org</a> and sign up for our newsletter.</p>]]></description><content:encoded><![CDATA[<p>Despite growing global demand for sustainable options, plant-based products often remain pricier than their animal-based counterparts. For flexitarian shoppers trying to make climate-friendly choices on a budget, that price gap is a major barrier.</p><p>In this month’s episode of ProVeg Talks: Food Industry, host Gemma Chapman sits down with Virginia Cecchini Kuskow, Food Industry &amp; Retail Manager at ProVeg Germany, who is spearheading an ambitious project to help monitor and close that gap.</p><p><br></p><p>Together, they unpack:</p><ul><li>The results of ProVeg Germany’s ongoing price study, and why the findings matter.</li><li>The real drivers behind higher plant-based prices.</li><li>How companies can reduce costs without compromising on quality.</li><li>The role of policy, subsidies, and food system reform in creating a fairer market.</li></ul><br/><p><br></p><p>If you work in foodservice, retail, or product development, this episode is packed with actionable insights to help make plant-based options more affordable – and more competitive.</p><p><br></p><p>Don’t forget to subscribe to ProVeg Talks to listen to all our latest episodes. For more support on your alternative protein strategy, get in touch with <a href="mailto:corporate@proveg.org" rel="noopener noreferrer" target="_blank">corporate@proveg.org</a> and sign up for our newsletter.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">4eac5f11-a10e-41be-b4eb-122b7c784810</guid><itunes:image href="https://artwork.captivate.fm/bb7ed53c-7201-49c8-8dee-535c4461a1f4/Food-Industry-1.png"/><pubDate>Tue, 07 Oct 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/4eac5f11-a10e-41be-b4eb-122b7c784810.mp3" length="28672834" type="audio/mpeg"/><itunes:duration>29:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>2</podcast:season></item><item><title>Vitamin B12: Everything you need to know</title><itunes:title>Vitamin B12: Everything you need to know</itunes:title><description><![CDATA[<p><em>“Vitamin B12 isn't just a ‘vegan’ issue. It's a global health topic that impacts all of us.” – Roberta Alessandrini, Nutritionist and Science Communicator</em></p><p>How much do you know about Vitamin B12? While it's a hot topic for those on a plant-based diet, its importance goes far beyond veganism, affecting everyone from children to the elderly. In this episode, host <strong>Valentina Gallani</strong>, nutritionist and food technologist, is joined by the insightful <strong>Roberta Alessandrini</strong>, a nutritionist and science communicator with a PhD in public health.</p><p>Roberta, who works with the Physicians Association for Nutrition (PAN International) to help make national dietary guidelines more plant-forward, debunks common myths and offers clear, evidence-based advice. She explains why B12 is essential for everyone, how our needs change with age, and the best ways to ensure that you get enough B12 in your diet.</p><p>Join Valentina and Roberta as they explore the critical role of Vitamin B12, as well as the importance of public-health nutrition, and how we can create a healthier food system for all.</p><p>What you’ll learn:</p><ul><li>Why B12 is crucial for your health, including nerve function and red blood cell formation.</li><li>The most reliable ways to get enough B12 on a plant-based diet, from supplements to fortified foods.</li><li>How public health nutrition and dietary guidelines are shifting in order to better support sustainable, plant-forward diets.</li><li>Why B12 deficiency is a global issue and not just an issue for plant-based eaters.</li></ul><br/><p>Tune in now on Spotify or Amazon Music, or watch on YouTube. Don’t forget to subscribe and catch our other podcast series – ProVeg Talks: Food Industry.</p><p>For more about Roberta’s work, check out her <a href="https://www.linkedin.com/in/roberta-alessandrini-phd-71444559/?originalSubdomain=it" rel="noopener noreferrer" target="_blank">LinkedIn</a> profile&nbsp;and find the&nbsp;<a href="https://pan-int.org/" rel="noopener noreferrer" target="_blank">Physicians Association for Nutrition</a>&nbsp;(PAN International) on&nbsp;<a href="https://www.instagram.com/pan_international_/" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/company/physicians-association-for-nutrition/" rel="noopener noreferrer" target="_blank">LinkedIn</a>. And don’t forget to explore&nbsp;<a href="https://panco.mn.co/" rel="noopener noreferrer" target="_blank">PANCO, PAN’s global community hub</a>.</p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank">sign up to our newsletter</a> to get regular news and updates from ProVeg.</p>]]></description><content:encoded><![CDATA[<p><em>“Vitamin B12 isn't just a ‘vegan’ issue. It's a global health topic that impacts all of us.” – Roberta Alessandrini, Nutritionist and Science Communicator</em></p><p>How much do you know about Vitamin B12? While it's a hot topic for those on a plant-based diet, its importance goes far beyond veganism, affecting everyone from children to the elderly. In this episode, host <strong>Valentina Gallani</strong>, nutritionist and food technologist, is joined by the insightful <strong>Roberta Alessandrini</strong>, a nutritionist and science communicator with a PhD in public health.</p><p>Roberta, who works with the Physicians Association for Nutrition (PAN International) to help make national dietary guidelines more plant-forward, debunks common myths and offers clear, evidence-based advice. She explains why B12 is essential for everyone, how our needs change with age, and the best ways to ensure that you get enough B12 in your diet.</p><p>Join Valentina and Roberta as they explore the critical role of Vitamin B12, as well as the importance of public-health nutrition, and how we can create a healthier food system for all.</p><p>What you’ll learn:</p><ul><li>Why B12 is crucial for your health, including nerve function and red blood cell formation.</li><li>The most reliable ways to get enough B12 on a plant-based diet, from supplements to fortified foods.</li><li>How public health nutrition and dietary guidelines are shifting in order to better support sustainable, plant-forward diets.</li><li>Why B12 deficiency is a global issue and not just an issue for plant-based eaters.</li></ul><br/><p>Tune in now on Spotify or Amazon Music, or watch on YouTube. Don’t forget to subscribe and catch our other podcast series – ProVeg Talks: Food Industry.</p><p>For more about Roberta’s work, check out her <a href="https://www.linkedin.com/in/roberta-alessandrini-phd-71444559/?originalSubdomain=it" rel="noopener noreferrer" target="_blank">LinkedIn</a> profile&nbsp;and find the&nbsp;<a href="https://pan-int.org/" rel="noopener noreferrer" target="_blank">Physicians Association for Nutrition</a>&nbsp;(PAN International) on&nbsp;<a href="https://www.instagram.com/pan_international_/" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/company/physicians-association-for-nutrition/" rel="noopener noreferrer" target="_blank">LinkedIn</a>. And don’t forget to explore&nbsp;<a href="https://panco.mn.co/" rel="noopener noreferrer" target="_blank">PANCO, PAN’s global community hub</a>.</p><p>If you have any questions about plant-based eating, please get in touch with ProVeg’s experts at <strong>comms@proveg.org</strong>. You can also <a href="https://proveg.org/#newsletter-form" rel="noopener noreferrer" target="_blank">sign up to our newsletter</a> to get regular news and updates from ProVeg.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">b94072f3-2cf7-4d28-bb05-e376d9585099</guid><itunes:image href="https://artwork.captivate.fm/abd67ea1-68a3-443a-a14f-071e93f196d8/Nutrition-2.png"/><pubDate>Tue, 16 Sep 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/b94072f3-2cf7-4d28-bb05-e376d9585099.mp3" length="37354683" type="audio/mpeg"/><itunes:duration>38:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>3</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Vitamin B12: Everything you need to know"><podcast:source uri="https://youtu.be/jg7sNYL4fuo"/></podcast:alternateEnclosure></item><item><title>Developing better fish alternatives for health and sustainability</title><itunes:title>Developing better fish alternatives for health and sustainability</itunes:title><description><![CDATA[<p>Plant-based fish alternatives are emerging on the market, but are these products really ready for consumers’ plates? Host Gemma Tadman chats with ProVeg Health and Nutrition Manager Valentina Gallani, who takes us through the hidden challenges in nutrition, taste, and consumer acceptance, and reveals what it will take for plant-based seafood to truly make waves.</p><p>We explore:</p><ul><li>Why developing alternatives to fish is becoming urgent, from overfishing and ocean pollution to human rights concerns in the fishing industry.</li><li>The biggest consumer barriers to trying plant-based seafood, including taste, texture, and perceptions of nutrition.</li><li>How the sector can close the omega-3 and micronutrient gaps to match – or surpass – animal-based fish.</li><li>The role of retailers, policymakers, and product developers in making plant-based fish a mainstream choice.</li><li>The most promising innovations, from algae oil and mycoprotein to precision fermentation and hybrid approaches.</li><li>How brands can communicate effectively with consumers, from health to sustainability messaging.</li><li>What the next 5-10 years could look like if industry, retailers, and policymakers work together.</li></ul><br/><p>Whether you’re a food manufacturer, retailer, policymaker, or sustainability advocate, this conversation offers practical insights into scaling a young but vital category.</p><p><strong>Resources and links</strong>:</p><ul><li>Download ProVeg’s new alternative seafood report <a href="https://proveg.org/report/nutritional-assessment-plant-based-fish-alternatives/" rel="noopener noreferrer" target="_blank"><em>Out of the Net, Into the Future</em></a>.</li><li>Connect with Valentina Gallani on <a href="https://www.linkedin.com/in/valentina-gallani-991bab183/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about ProVeg International’s B2B work at the <a href="https://proveg.org/business/new-food-hub/?category=" rel="noopener noreferrer" target="_blank">New Food Hub</a></li><li>Keep posted for ProVeg’s upcoming webinar on plant-based fish alternatives in September!</li></ul><br/><p>For more support on your alternative protein strategy, get in touch with ProVeg's experts at <a href="mailto:comms@proveg.org" rel="noopener noreferrer" target="_blank">comms@proveg.org</a>. </p>]]></description><content:encoded><![CDATA[<p>Plant-based fish alternatives are emerging on the market, but are these products really ready for consumers’ plates? Host Gemma Tadman chats with ProVeg Health and Nutrition Manager Valentina Gallani, who takes us through the hidden challenges in nutrition, taste, and consumer acceptance, and reveals what it will take for plant-based seafood to truly make waves.</p><p>We explore:</p><ul><li>Why developing alternatives to fish is becoming urgent, from overfishing and ocean pollution to human rights concerns in the fishing industry.</li><li>The biggest consumer barriers to trying plant-based seafood, including taste, texture, and perceptions of nutrition.</li><li>How the sector can close the omega-3 and micronutrient gaps to match – or surpass – animal-based fish.</li><li>The role of retailers, policymakers, and product developers in making plant-based fish a mainstream choice.</li><li>The most promising innovations, from algae oil and mycoprotein to precision fermentation and hybrid approaches.</li><li>How brands can communicate effectively with consumers, from health to sustainability messaging.</li><li>What the next 5-10 years could look like if industry, retailers, and policymakers work together.</li></ul><br/><p>Whether you’re a food manufacturer, retailer, policymaker, or sustainability advocate, this conversation offers practical insights into scaling a young but vital category.</p><p><strong>Resources and links</strong>:</p><ul><li>Download ProVeg’s new alternative seafood report <a href="https://proveg.org/report/nutritional-assessment-plant-based-fish-alternatives/" rel="noopener noreferrer" target="_blank"><em>Out of the Net, Into the Future</em></a>.</li><li>Connect with Valentina Gallani on <a href="https://www.linkedin.com/in/valentina-gallani-991bab183/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Learn more about ProVeg International’s B2B work at the <a href="https://proveg.org/business/new-food-hub/?category=" rel="noopener noreferrer" target="_blank">New Food Hub</a></li><li>Keep posted for ProVeg’s upcoming webinar on plant-based fish alternatives in September!</li></ul><br/><p>For more support on your alternative protein strategy, get in touch with ProVeg's experts at <a href="mailto:comms@proveg.org" rel="noopener noreferrer" target="_blank">comms@proveg.org</a>. </p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">c1459b3d-71f2-4b3a-974d-da2c6a2581b3</guid><itunes:image href="https://artwork.captivate.fm/5af99c16-6613-4e24-8b3f-fb1b286edf3a/afYEleH8abYYNHdcVtyzSwxm.png"/><pubDate>Tue, 02 Sep 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/c1459b3d-71f2-4b3a-974d-da2c6a2581b3.mp3" length="28148714" type="audio/mpeg"/><itunes:duration>29:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>2</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Developing better fish alternatives for health and sustainability"><podcast:source uri="https://youtu.be/5Car0KvngVI"/></podcast:alternateEnclosure></item><item><title>The future of our diet: personalised nutrition, precision fermentation, and alternative proteins</title><itunes:title>The future of our diet: personalised nutrition, precision fermentation, and alternative proteins</itunes:title><description><![CDATA[<p><em>"The future of our diet isn't just about what we eat, but how it's made and how it impacts our world." – Lia Carlucci</em></p><p>Host <strong>Valentina Gallani</strong>, nutritionist and food technologist, kicks off a fascinating exploration of the future of our food system. In this episode, she chats to <strong>Lia Carlucci</strong>, a scientist, entrepreneur, and passionate speaker who is at the forefront of shaping how we eat.</p><p>Lia, who is building a major innovation centre for the future of food at <a href="https://www.foodcampus.berlin/?lang=en" rel="noopener noreferrer" target="_blank"><strong>Food Campus Berlin</strong></a>, and is empowering communities through <a href="https://womeninclimatetech.com" rel="noopener noreferrer" target="_blank"><strong>Women in Climate Tech</strong></a>, shares insights on where our food system is headed. She delves into cutting-edge trends and dispels misconceptions, revealing how innovation is paving the way for a healthier and more sustainable plate.</p><p>Join Valentina and Lia as they explore how science, entrepreneurship, and a plant-based perspective are converging to build a healthier, more sustainable food system for all, inspiring hope in the face of climate challenges.</p><p>What you’ll learn:</p><ul><li>How personalised nutrition and artificial intelligence are revolutionising dietary recommendations based on your unique body.</li><li>How precision fermentation and alternative proteins are creating sustainable food options.</li><li>The critical link between our food system and planetary health, including circular business models and regenerative agriculture.</li><li>How Lia has been on an inspiring journey, from studying at medical school to becoming a leader in food technology and investment, driven by a holistic view of human and planetary well-being.</li></ul><br/><p>Tune in now on Spotify or Amazon Music, and watch on YouTube. Don’t forget to subscribe and catch our other podcast series – ProVeg Talks: Food Industry.</p><p>For more about Lia’s work, check out her <a href="https://www.linkedin.com/in/lia-carlucci-foodtech-entrepreneur-ceo-speaker/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a>, explore <a href="https://www.foodcampus.berlin/?lang=en" rel="noopener noreferrer" target="_blank"><strong>Food Campus Berlin</strong></a>, <a href="https://womeninclimatetech.com" rel="noopener noreferrer" target="_blank"><strong>Women in Climate Tech</strong></a>, and subscribe to her <a href="https://vitaminc-community.com/subscribe" rel="noopener noreferrer" target="_blank"><strong>VITAMIN C newsletter</strong></a>.</p><p>Get in touch with ProVeg’s experts for more support on plant-based nutrition topics at <strong>comms@proveg.org</strong>, and sign up to our newsletter.</p>]]></description><content:encoded><![CDATA[<p><em>"The future of our diet isn't just about what we eat, but how it's made and how it impacts our world." – Lia Carlucci</em></p><p>Host <strong>Valentina Gallani</strong>, nutritionist and food technologist, kicks off a fascinating exploration of the future of our food system. In this episode, she chats to <strong>Lia Carlucci</strong>, a scientist, entrepreneur, and passionate speaker who is at the forefront of shaping how we eat.</p><p>Lia, who is building a major innovation centre for the future of food at <a href="https://www.foodcampus.berlin/?lang=en" rel="noopener noreferrer" target="_blank"><strong>Food Campus Berlin</strong></a>, and is empowering communities through <a href="https://womeninclimatetech.com" rel="noopener noreferrer" target="_blank"><strong>Women in Climate Tech</strong></a>, shares insights on where our food system is headed. She delves into cutting-edge trends and dispels misconceptions, revealing how innovation is paving the way for a healthier and more sustainable plate.</p><p>Join Valentina and Lia as they explore how science, entrepreneurship, and a plant-based perspective are converging to build a healthier, more sustainable food system for all, inspiring hope in the face of climate challenges.</p><p>What you’ll learn:</p><ul><li>How personalised nutrition and artificial intelligence are revolutionising dietary recommendations based on your unique body.</li><li>How precision fermentation and alternative proteins are creating sustainable food options.</li><li>The critical link between our food system and planetary health, including circular business models and regenerative agriculture.</li><li>How Lia has been on an inspiring journey, from studying at medical school to becoming a leader in food technology and investment, driven by a holistic view of human and planetary well-being.</li></ul><br/><p>Tune in now on Spotify or Amazon Music, and watch on YouTube. Don’t forget to subscribe and catch our other podcast series – ProVeg Talks: Food Industry.</p><p>For more about Lia’s work, check out her <a href="https://www.linkedin.com/in/lia-carlucci-foodtech-entrepreneur-ceo-speaker/" rel="noopener noreferrer" target="_blank"><strong>LinkedIn</strong></a>, explore <a href="https://www.foodcampus.berlin/?lang=en" rel="noopener noreferrer" target="_blank"><strong>Food Campus Berlin</strong></a>, <a href="https://womeninclimatetech.com" rel="noopener noreferrer" target="_blank"><strong>Women in Climate Tech</strong></a>, and subscribe to her <a href="https://vitaminc-community.com/subscribe" rel="noopener noreferrer" target="_blank"><strong>VITAMIN C newsletter</strong></a>.</p><p>Get in touch with ProVeg’s experts for more support on plant-based nutrition topics at <strong>comms@proveg.org</strong>, and sign up to our newsletter.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">382b94e7-449a-40f8-a6e7-7b8f52597765</guid><itunes:image href="https://artwork.captivate.fm/b24893c2-d459-49b4-aa57-49130f65e8ac/wce-B5xbI3Wem06qwJdcJu7Y.png"/><pubDate>Tue, 19 Aug 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/382b94e7-449a-40f8-a6e7-7b8f52597765.mp3" length="32985755" type="audio/mpeg"/><itunes:duration>34:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>3</podcast:season></item><item><title>Rethinking protein for kitchens and climate</title><itunes:title>Rethinking protein for kitchens and climate</itunes:title><description><![CDATA[<p>What if food waste could fuel the next wave of clean-label protein innovation?</p><p>In this month's episode of <em>ProVeg Talks: Food Industr</em>y, host Gemma Tadman sits down with Monika Černiauskaitė, Co-Founder and Managing Director of Brew Bites, a Frankfurt-based startup turning spent brewer’s grain and pumpkin seed flour into savoury, satisfying, protein-rich chunks designed for foodservice.</p><p>Monika shares how <a href="https://www.linkedin.com/company/brewbites/posts/?feedView=all" rel="noopener noreferrer" target="_blank">Brew Bites</a> is rethinking protein to help caterers and chefs meet the growing demand for sustainable, meaty, and healthy plant-based options, without the additives.&nbsp;</p><p>From the commercial case for upcycling to why Brew Bites chose to go B2B-first, this episode is packed with insights for anyone working at the intersection of food innovation and sustainability.</p><h2>What you’ll learn:</h2><ul><li>Why clean-label upcycled ingredients are gaining traction in foodservice</li><li>How to meet the demand for satisfying and healthy food products</li><li>What chefs and buyers really want from plant-based protein right now</li><li>What it takes to move from niche innovation to mainstream adoption</li></ul><br/><p>Listen now.</p><h2>Who is Brew Bites?</h2><p><a href="https://brew-bites.de/" rel="noopener noreferrer" target="_blank">Brew Bites</a> is a foodtech startup on a mission to turn food industry sidestreams into craveable, clean-label protein solutions. Currently focused on B2B clients, namely the foodservice sector, they craft satisfying plant-based products using just a handful of upcycled ingredients. The company is part of Cohort 13 of the <a href="https://provegincubator.com/" rel="noopener noreferrer" target="_blank">ProVeg Incubator</a>, where they’re accelerating their journey from smart idea to scalable impact.</p><h2>Catch Brew Bites at ProVeg Incubator’s upcoming Demo Day</h2><p>Meet Brew Bites at the ProVeg Incubator Demo Day, where they’ll be pitching their products alongside nine other exciting startups in the plant-based and fermentation-powered food space.&nbsp;</p><h3>When and where:</h3><ul><li>Thursday, 18 September 2025</li><li>15:30-17:45 (CEST)</li><li>Online</li></ul><br/><p>Don’t miss this opportunity to explore the latest developments shaping the future of alternative protein. Find out more and <a href="https://hubs.ly/Q03vnmVL0" rel="noopener noreferrer" target="_blank">sign up for your ticket here</a>.<a href="https://hubs.ly/Q03vnmVL0" rel="noopener noreferrer" target="_blank">&nbsp;</a></p><p>For more support on your alternative protein strategy, get in touch with our team at <a href="mailto:comms@proveg.org" rel="noopener noreferrer" target="_blank">comms@proveg.org</a>. </p>]]></description><content:encoded><![CDATA[<p>What if food waste could fuel the next wave of clean-label protein innovation?</p><p>In this month's episode of <em>ProVeg Talks: Food Industr</em>y, host Gemma Tadman sits down with Monika Černiauskaitė, Co-Founder and Managing Director of Brew Bites, a Frankfurt-based startup turning spent brewer’s grain and pumpkin seed flour into savoury, satisfying, protein-rich chunks designed for foodservice.</p><p>Monika shares how <a href="https://www.linkedin.com/company/brewbites/posts/?feedView=all" rel="noopener noreferrer" target="_blank">Brew Bites</a> is rethinking protein to help caterers and chefs meet the growing demand for sustainable, meaty, and healthy plant-based options, without the additives.&nbsp;</p><p>From the commercial case for upcycling to why Brew Bites chose to go B2B-first, this episode is packed with insights for anyone working at the intersection of food innovation and sustainability.</p><h2>What you’ll learn:</h2><ul><li>Why clean-label upcycled ingredients are gaining traction in foodservice</li><li>How to meet the demand for satisfying and healthy food products</li><li>What chefs and buyers really want from plant-based protein right now</li><li>What it takes to move from niche innovation to mainstream adoption</li></ul><br/><p>Listen now.</p><h2>Who is Brew Bites?</h2><p><a href="https://brew-bites.de/" rel="noopener noreferrer" target="_blank">Brew Bites</a> is a foodtech startup on a mission to turn food industry sidestreams into craveable, clean-label protein solutions. Currently focused on B2B clients, namely the foodservice sector, they craft satisfying plant-based products using just a handful of upcycled ingredients. The company is part of Cohort 13 of the <a href="https://provegincubator.com/" rel="noopener noreferrer" target="_blank">ProVeg Incubator</a>, where they’re accelerating their journey from smart idea to scalable impact.</p><h2>Catch Brew Bites at ProVeg Incubator’s upcoming Demo Day</h2><p>Meet Brew Bites at the ProVeg Incubator Demo Day, where they’ll be pitching their products alongside nine other exciting startups in the plant-based and fermentation-powered food space.&nbsp;</p><h3>When and where:</h3><ul><li>Thursday, 18 September 2025</li><li>15:30-17:45 (CEST)</li><li>Online</li></ul><br/><p>Don’t miss this opportunity to explore the latest developments shaping the future of alternative protein. Find out more and <a href="https://hubs.ly/Q03vnmVL0" rel="noopener noreferrer" target="_blank">sign up for your ticket here</a>.<a href="https://hubs.ly/Q03vnmVL0" rel="noopener noreferrer" target="_blank">&nbsp;</a></p><p>For more support on your alternative protein strategy, get in touch with our team at <a href="mailto:comms@proveg.org" rel="noopener noreferrer" target="_blank">comms@proveg.org</a>. </p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">bbb843fd-f1f8-4be3-b51f-62efbf3d6584</guid><itunes:image href="https://artwork.captivate.fm/f2f08f7e-0e1d-4dce-ada7-e50be898935d/LGz7rvbhus3co8TLwMoJ22su.jpg"/><pubDate>Tue, 05 Aug 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/bbb843fd-f1f8-4be3-b51f-62efbf3d6584.mp3" length="20993670" type="audio/mpeg"/><itunes:duration>21:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>2</podcast:season><podcast:alternateEnclosure type="video/youtube" title="ProVeg Talks: Rethinking protein for kitchens and climate"><podcast:source uri="https://youtu.be/PkZR4R9D6Z4"/></podcast:alternateEnclosure></item><item><title>Debunking the myths about plant protein and athletic performance</title><itunes:title>Debunking the myths about plant protein and athletic performance</itunes:title><description><![CDATA[<p>“Where do you get your protein?” This is a common question posed to people following a plant-based lifestyle. And if you’re an athlete, the question can be even more probing: “What about muscle gain and performance?” So, what does the science actually say about plant-based protein, performance, and overall health?&nbsp;</p><p>In this episode of the Health and Nutrition series on the ProVeg Talks podcast, host and ProVeg nutritionist Valentina Gallani sits down with Lucas Oliveira, Researcher and Senior Nutritionist at ProVeg Portugal, to debunk these pervasive myths. Lucas, a passionate sports nutrition expert, explains why plant proteins are not only sufficient for muscle gain and athletic performance but also offer superior health benefits compared to animal proteins.&nbsp;</p><p>Tune in to discover how a well-planned plant-based diet is a ‘win-win-win’ – benefiting your health, the environment, and animal welfare, all without compromising athletic goals.&nbsp;</p><p>What you’ll learn:</p><ul><li>Why plant proteins are sufficient for all your needs.&nbsp;</li><li>Scientific evidence demonstrating that plant-based diets do not compromise muscle gain or athletic performance.&nbsp;</li><li>Practical advice on key nutrients for performance, and managing a high-fibre plant-based diet.&nbsp;</li><li>Effective, evidence-based supplements for plant-based athletes.&nbsp;</li></ul><br/><p>Tune in now and don’t forget to subscribe and catch our other podcast series – ProVeg Talks: Food Industry.</p><p>For more about Lucas’s work, check out his Instagram at @lucasfroliveira.</p><p>Get in touch with ProVeg’s experts for more support on plant-based nutrition topics at comms@proveg.org, and sign up to our newsletter.</p>]]></description><content:encoded><![CDATA[<p>“Where do you get your protein?” This is a common question posed to people following a plant-based lifestyle. And if you’re an athlete, the question can be even more probing: “What about muscle gain and performance?” So, what does the science actually say about plant-based protein, performance, and overall health?&nbsp;</p><p>In this episode of the Health and Nutrition series on the ProVeg Talks podcast, host and ProVeg nutritionist Valentina Gallani sits down with Lucas Oliveira, Researcher and Senior Nutritionist at ProVeg Portugal, to debunk these pervasive myths. Lucas, a passionate sports nutrition expert, explains why plant proteins are not only sufficient for muscle gain and athletic performance but also offer superior health benefits compared to animal proteins.&nbsp;</p><p>Tune in to discover how a well-planned plant-based diet is a ‘win-win-win’ – benefiting your health, the environment, and animal welfare, all without compromising athletic goals.&nbsp;</p><p>What you’ll learn:</p><ul><li>Why plant proteins are sufficient for all your needs.&nbsp;</li><li>Scientific evidence demonstrating that plant-based diets do not compromise muscle gain or athletic performance.&nbsp;</li><li>Practical advice on key nutrients for performance, and managing a high-fibre plant-based diet.&nbsp;</li><li>Effective, evidence-based supplements for plant-based athletes.&nbsp;</li></ul><br/><p>Tune in now and don’t forget to subscribe and catch our other podcast series – ProVeg Talks: Food Industry.</p><p>For more about Lucas’s work, check out his Instagram at @lucasfroliveira.</p><p>Get in touch with ProVeg’s experts for more support on plant-based nutrition topics at comms@proveg.org, and sign up to our newsletter.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">8b9ba777-1e3e-437b-98c4-6b7ee149bcc9</guid><itunes:image href="https://artwork.captivate.fm/91c2089a-48f2-4b34-9b1b-43cd9bf99dc2/Css-BAZiE9Mn4ft_J87xjjSR.png"/><pubDate>Tue, 15 Jul 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/8b9ba777-1e3e-437b-98c4-6b7ee149bcc9.mp3" length="54683688" type="audio/mpeg"/><itunes:duration>56:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>3</podcast:season></item><item><title>Appealing to children and families with delicious plant-based products</title><itunes:title>Appealing to children and families with delicious plant-based products</itunes:title><description><![CDATA[<p>Welcome back to ProVeg Talks: Food Industry, where we go beyond innovation to examine the real-world challenges keeping plant-based food from reaching its full potential.&nbsp;</p><p>In this month’s episode, host Gemma Tadman<strong> </strong>is turning the conversation to a dynamic but challenging demographic – children.&nbsp;</p><p><br></p><p>Plant-based eating has made significant strides among adults, but family and children’s markets are still up-and-coming. In this episode, we’ll explore how brands, retailers, and food service providers can better reach, appeal to, and nourish the next generation of plant-based eaters.&nbsp;</p><p><br></p><p>Our guest, Tammy Fry, Co-Founder of The Fry Family Food Co. and General Manager of the ANZ Region for the LIVEKINDLY Collective, brings deep expertise as a business leader, parent, and advocate for healthy, accessible plant-based eating.&nbsp;</p><p><br></p><p>We’ll learn more about the top priorities for parents when it comes to feeding their families and practical strategies for brands and operators when it comes to developing plant-based foods for kids. </p><p><br></p><p>Listeners can find out more about Tammy’s work on her <a href="https://www.linkedin.com/in/tammy-fry-kelly-92524493/" rel="noopener noreferrer" target="_blank">LinkedIn</a>, along with the <a href="https://fryfamilyfood.com/" rel="noopener noreferrer" target="_blank">Fry’s</a> and <a href="https://thelivekindlyco.com/" rel="noopener noreferrer" target="_blank">LiveKindly</a> websites.&nbsp;</p><p><br></p><p>For more support on your alternative protein strategy, head to the <a href="https://proveg.org/business/new-food-hub/?category=" rel="noopener noreferrer" target="_blank">New Food Hub</a>, <a href="mailto:comms@proveg.org" rel="noopener noreferrer" target="_blank">get in touch with our team</a>, and don’t forget to subscribe to the podcast.</p>]]></description><content:encoded><![CDATA[<p>Welcome back to ProVeg Talks: Food Industry, where we go beyond innovation to examine the real-world challenges keeping plant-based food from reaching its full potential.&nbsp;</p><p>In this month’s episode, host Gemma Tadman<strong> </strong>is turning the conversation to a dynamic but challenging demographic – children.&nbsp;</p><p><br></p><p>Plant-based eating has made significant strides among adults, but family and children’s markets are still up-and-coming. In this episode, we’ll explore how brands, retailers, and food service providers can better reach, appeal to, and nourish the next generation of plant-based eaters.&nbsp;</p><p><br></p><p>Our guest, Tammy Fry, Co-Founder of The Fry Family Food Co. and General Manager of the ANZ Region for the LIVEKINDLY Collective, brings deep expertise as a business leader, parent, and advocate for healthy, accessible plant-based eating.&nbsp;</p><p><br></p><p>We’ll learn more about the top priorities for parents when it comes to feeding their families and practical strategies for brands and operators when it comes to developing plant-based foods for kids. </p><p><br></p><p>Listeners can find out more about Tammy’s work on her <a href="https://www.linkedin.com/in/tammy-fry-kelly-92524493/" rel="noopener noreferrer" target="_blank">LinkedIn</a>, along with the <a href="https://fryfamilyfood.com/" rel="noopener noreferrer" target="_blank">Fry’s</a> and <a href="https://thelivekindlyco.com/" rel="noopener noreferrer" target="_blank">LiveKindly</a> websites.&nbsp;</p><p><br></p><p>For more support on your alternative protein strategy, head to the <a href="https://proveg.org/business/new-food-hub/?category=" rel="noopener noreferrer" target="_blank">New Food Hub</a>, <a href="mailto:comms@proveg.org" rel="noopener noreferrer" target="_blank">get in touch with our team</a>, and don’t forget to subscribe to the podcast.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">9b2abde0-20ca-4e83-b908-1f88ccbafdd1</guid><itunes:image href="https://artwork.captivate.fm/25802e3f-4d87-4bf7-bb3c-6636a6bdea5e/n1I6jnaA8JZmHOp2jHPsJtGc.jpg"/><pubDate>Tue, 01 Jul 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/9b2abde0-20ca-4e83-b908-1f88ccbafdd1.mp3" length="36370807" type="audio/mpeg"/><itunes:duration>37:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>2</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Appealing to children and families with delicious plant-based products"><podcast:source uri="https://youtu.be/Z6f0dAUr67k"/></podcast:alternateEnclosure></item><item><title>How can we make plant-based eating both accessible and balanced?</title><itunes:title>How can we make plant-based eating both accessible and balanced?</itunes:title><description><![CDATA[<p>Interest in plant-based diets is growing, but navigating nutrition, health, and sustainability can still feel confusing, especially for those just starting out.</p><p>So, how can we make plant-based eating both accessible and balanced? What guidance is out there? And how can we help people feel confident about what’s on their plate?</p><p>According to<strong> Anna-Lena Klapp, Head of Research at ProVeg International</strong>, “a well-planned plant-based diet isn’t just healthy – it’s colourful, diverse, and really delicious.”</p><p>In this debut episode of the <strong>Health and Nutrition series</strong> on the ProVeg Talks podcast, host and ProVeg nutritionist <strong>Valentina Gallani </strong>sits down with Anna-Lena to explore the brand-new ProVeg Food Plate – a practical, visual guide to balanced plant-based eating. They break down the key food groups, discuss the importance of fortified foods, and explore how individual dietary choices can support both human and planetary health. Plus, Anna-Lena shares insights from her PhD research on national dietary guidelines and what countries are doing (or not doing) to promote more sustainable food systems.</p><p>What’s the easiest plant-based swap for newbies? Why does your plant-based milk really need calcium? And which countries are taking bold steps towards healthier, more sustainable dietary advice? Tune in to find out.</p><p><strong>What you’ll learn:</strong></p><ul><li>What the ProVeg Food Plate is and how to use it</li><li>Why fortified foods matter for a balanced plant-based diet</li><li>How national dietary guidelines can support a shift towards sustainable eating</li></ul><br/><p>For more about Anna-Lena’s work, check out her <a href="https://www.linkedin.com/in/anna-lena-klapp/" rel="noopener noreferrer" target="_blank">LinkedIn</a> and visit the <a href="https://proveg.org/data/" rel="noopener noreferrer" target="_blank">ProVeg Data website</a>.</p><p>Get in touch with ProVeg’s experts for more support on plant-based nutrition topics at comms@proveg.org and sign up <a href="https://proveg.org/subscribe/" rel="noopener noreferrer" target="_blank">to our newsletter</a>.</p>]]></description><content:encoded><![CDATA[<p>Interest in plant-based diets is growing, but navigating nutrition, health, and sustainability can still feel confusing, especially for those just starting out.</p><p>So, how can we make plant-based eating both accessible and balanced? What guidance is out there? And how can we help people feel confident about what’s on their plate?</p><p>According to<strong> Anna-Lena Klapp, Head of Research at ProVeg International</strong>, “a well-planned plant-based diet isn’t just healthy – it’s colourful, diverse, and really delicious.”</p><p>In this debut episode of the <strong>Health and Nutrition series</strong> on the ProVeg Talks podcast, host and ProVeg nutritionist <strong>Valentina Gallani </strong>sits down with Anna-Lena to explore the brand-new ProVeg Food Plate – a practical, visual guide to balanced plant-based eating. They break down the key food groups, discuss the importance of fortified foods, and explore how individual dietary choices can support both human and planetary health. Plus, Anna-Lena shares insights from her PhD research on national dietary guidelines and what countries are doing (or not doing) to promote more sustainable food systems.</p><p>What’s the easiest plant-based swap for newbies? Why does your plant-based milk really need calcium? And which countries are taking bold steps towards healthier, more sustainable dietary advice? Tune in to find out.</p><p><strong>What you’ll learn:</strong></p><ul><li>What the ProVeg Food Plate is and how to use it</li><li>Why fortified foods matter for a balanced plant-based diet</li><li>How national dietary guidelines can support a shift towards sustainable eating</li></ul><br/><p>For more about Anna-Lena’s work, check out her <a href="https://www.linkedin.com/in/anna-lena-klapp/" rel="noopener noreferrer" target="_blank">LinkedIn</a> and visit the <a href="https://proveg.org/data/" rel="noopener noreferrer" target="_blank">ProVeg Data website</a>.</p><p>Get in touch with ProVeg’s experts for more support on plant-based nutrition topics at comms@proveg.org and sign up <a href="https://proveg.org/subscribe/" rel="noopener noreferrer" target="_blank">to our newsletter</a>.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">66b03bec-24bd-4841-99d4-e85042bde418</guid><itunes:image href="https://artwork.captivate.fm/2daaeee7-3a7e-47f9-9753-d5431f150ec7/xGnTH-HwxgTzkhUopuj7XKox.png"/><pubDate>Tue, 17 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/66b03bec-24bd-4841-99d4-e85042bde418.mp3" length="26228191" type="audio/mpeg"/><itunes:duration>27:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>3</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>3</podcast:season></item><item><title>From niche to norm: what&apos;s holding plant-based back?</title><itunes:title>From niche to norm: what&apos;s holding plant-based back?</itunes:title><description><![CDATA[<p>Welcome to season two of ProVeg Talks: Food Industry, where we go beyond innovation to examine the real-world challenges keeping plant-based food from reaching its full potential.&nbsp;</p><p>This season: '<strong><em>Breaking barriers – making plant-based mainstream'</em></strong><em> </em>is your practical guide to navigating – and overcoming – the commercial challenges alternative protein businesses face today. Each episode dives into one of the <strong>most pressing hurdles in the sector</strong>, from cracking consumer resistance to scaling up production, securing investment, winning in retail, and much more.</p><p>Hosted by<strong> Gemma Tadman</strong>, this season of our Food Industry show brings together leading founders, retailers, marketers, investors, researchers, and strategists to share their hard-won lessons, proven tactics, and fresh ideas. Whether you're working in food service, developing plant-based products, or trying to win shelf space, this series will deliver <strong>the insights you need to succeed</strong> in an increasingly competitive market.</p><p><br></p><p>You’ll notice that we’re launching into the second series with a new name and refreshed branding. Well, we thought it was time to take things up a notch and expand the podcast. Gemma will still chat with food industry experts, but the further ProVeg team will also begin hosting new shows with insiders on health, nutrition, and sustainability.</p><p><br></p><p>In this month’s Food Industry episode, we’re setting the stage for season two with a big-picture look at <strong>what’s holding plant-based back</strong> from truly going mainstream.</p><p><br></p><p>To help us unpack the key commercial challenges – from pricing and positioning to the psychology of consumer choices – Gemma is joined by someone right at the forefront of this conversation: <strong>Chris Bryant</strong>, Founder of <strong>Bryant Research</strong>.</p><p><br></p><p><strong>What you’ll hear about:</strong></p><ul><li>The ‘attitude-behaviour gap’: why consumers say they want sustainable options but often don’t buy them</li><li>The dangers of misinformation and the limits of the UPF classification system</li><li>The key commercial roadblocks holding back mainstream uptake – including price, taste, availability, and trust</li><li>Why positioning plant-based as ‘better for you’ or ‘climate-friendly’ can sometimes backfire</li><li>What the latest data tells us about consumer segments and flexitarian behaviour</li><li>What companies need to do to move from niche to mass appeal</li></ul><br/><p><br></p><p><strong>Listen now! </strong>And don't forget to <strong>subscribe</strong>. For more support on your alternative protein strategy, get in touch with our experts at comms@proveg.org.</p>]]></description><content:encoded><![CDATA[<p>Welcome to season two of ProVeg Talks: Food Industry, where we go beyond innovation to examine the real-world challenges keeping plant-based food from reaching its full potential.&nbsp;</p><p>This season: '<strong><em>Breaking barriers – making plant-based mainstream'</em></strong><em> </em>is your practical guide to navigating – and overcoming – the commercial challenges alternative protein businesses face today. Each episode dives into one of the <strong>most pressing hurdles in the sector</strong>, from cracking consumer resistance to scaling up production, securing investment, winning in retail, and much more.</p><p>Hosted by<strong> Gemma Tadman</strong>, this season of our Food Industry show brings together leading founders, retailers, marketers, investors, researchers, and strategists to share their hard-won lessons, proven tactics, and fresh ideas. Whether you're working in food service, developing plant-based products, or trying to win shelf space, this series will deliver <strong>the insights you need to succeed</strong> in an increasingly competitive market.</p><p><br></p><p>You’ll notice that we’re launching into the second series with a new name and refreshed branding. Well, we thought it was time to take things up a notch and expand the podcast. Gemma will still chat with food industry experts, but the further ProVeg team will also begin hosting new shows with insiders on health, nutrition, and sustainability.</p><p><br></p><p>In this month’s Food Industry episode, we’re setting the stage for season two with a big-picture look at <strong>what’s holding plant-based back</strong> from truly going mainstream.</p><p><br></p><p>To help us unpack the key commercial challenges – from pricing and positioning to the psychology of consumer choices – Gemma is joined by someone right at the forefront of this conversation: <strong>Chris Bryant</strong>, Founder of <strong>Bryant Research</strong>.</p><p><br></p><p><strong>What you’ll hear about:</strong></p><ul><li>The ‘attitude-behaviour gap’: why consumers say they want sustainable options but often don’t buy them</li><li>The dangers of misinformation and the limits of the UPF classification system</li><li>The key commercial roadblocks holding back mainstream uptake – including price, taste, availability, and trust</li><li>Why positioning plant-based as ‘better for you’ or ‘climate-friendly’ can sometimes backfire</li><li>What the latest data tells us about consumer segments and flexitarian behaviour</li><li>What companies need to do to move from niche to mass appeal</li></ul><br/><p><br></p><p><strong>Listen now! </strong>And don't forget to <strong>subscribe</strong>. For more support on your alternative protein strategy, get in touch with our experts at comms@proveg.org.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">e5a841df-e97a-4d27-8f41-790993ef2753</guid><itunes:image href="https://artwork.captivate.fm/135427e4-00b9-4baa-85b2-da43e645a325/shrL3d0RzT6c87jMmm2yWj08.jpg"/><pubDate>Tue, 03 Jun 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/e5a841df-e97a-4d27-8f41-790993ef2753.mp3" length="43611114" type="audio/mpeg"/><itunes:duration>45:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>2</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>2</podcast:season><podcast:alternateEnclosure type="video/youtube" title="From niche to norm: what&apos;s holding plant-based back?"><podcast:source uri="https://youtu.be/7YDhxgCQknY"/></podcast:alternateEnclosure></item><item><title>How to make plant-based eating a lasting habit</title><itunes:title>How to make plant-based eating a lasting habit</itunes:title><description><![CDATA[<p>It’s clear that plant-based food has grown in popularity, with the last 10 years seeing increasing numbers of people interested in trying products and reducing their meat and dairy consumption.&nbsp;</p><p>But there are still demographics that will not buy plant-based products, as well as those who will try plant-based food once and never again. So, how do we encourage and re-engage these consumers?&nbsp;</p><p><br></p><p>According to Martin Holden-White from Grubby, it’s all about taste, ease, and convenience – the three ingredients that help make plant-based food a lasting habit.&nbsp;</p><p><br></p><p>In the latest episode of ProVeg Talks (previously the New Food Hub Podcast), podcast host Gemma Tadman sits down with Martin, the CEO and founder of Grubby, a plant-based meal-kit delivery service in the UK. Through their meal-boxes, Grubby aims to make plant-based cooking effortless, flavour-loaded, and accessible to all. Starting out as a chef aged 16, before pivoting into business, Martin has taken Grubby from a fledgling to a successful business in just five years - an incredible feat.</p><p><br></p><p>So, how do you turn plant-based meals into a long-term habit? And what has Martin learned from helping thousands of people cook more plant-based at home? Listen now.</p><p><br></p><h2>What you’ll learn:</h2><ul><li>The key barriers to mainstream adoption – and how to overcome them</li><li>Habit-building strategies, customer retention, and staying competitive</li><li>Upcoming technologies and trends that will make it easier for consumers to form habits</li></ul><br/><p><br></p><p>For more from Martin and Grubby, check out <a href="https://www.linkedin.com/in/martin-holden-white-12b47267/" rel="noopener noreferrer" target="_blank">Martin's LinkedIn</a> and visit Grubby's delicious <a href="https://grubby.co.uk/" rel="noopener noreferrer" target="_blank">website</a>.</p><p><br></p><p>Get in touch with ProVeg's experts for more support on your alternative protein industry at corporate@proveg.org and <a href="https://proveg.org/business/#:~:text=Subscribe%20to%20the%20ProVeg%20Business%20Newsletter" rel="noopener noreferrer" target="_blank">sign up to our newsletter</a>.</p>]]></description><content:encoded><![CDATA[<p>It’s clear that plant-based food has grown in popularity, with the last 10 years seeing increasing numbers of people interested in trying products and reducing their meat and dairy consumption.&nbsp;</p><p>But there are still demographics that will not buy plant-based products, as well as those who will try plant-based food once and never again. So, how do we encourage and re-engage these consumers?&nbsp;</p><p><br></p><p>According to Martin Holden-White from Grubby, it’s all about taste, ease, and convenience – the three ingredients that help make plant-based food a lasting habit.&nbsp;</p><p><br></p><p>In the latest episode of ProVeg Talks (previously the New Food Hub Podcast), podcast host Gemma Tadman sits down with Martin, the CEO and founder of Grubby, a plant-based meal-kit delivery service in the UK. Through their meal-boxes, Grubby aims to make plant-based cooking effortless, flavour-loaded, and accessible to all. Starting out as a chef aged 16, before pivoting into business, Martin has taken Grubby from a fledgling to a successful business in just five years - an incredible feat.</p><p><br></p><p>So, how do you turn plant-based meals into a long-term habit? And what has Martin learned from helping thousands of people cook more plant-based at home? Listen now.</p><p><br></p><h2>What you’ll learn:</h2><ul><li>The key barriers to mainstream adoption – and how to overcome them</li><li>Habit-building strategies, customer retention, and staying competitive</li><li>Upcoming technologies and trends that will make it easier for consumers to form habits</li></ul><br/><p><br></p><p>For more from Martin and Grubby, check out <a href="https://www.linkedin.com/in/martin-holden-white-12b47267/" rel="noopener noreferrer" target="_blank">Martin's LinkedIn</a> and visit Grubby's delicious <a href="https://grubby.co.uk/" rel="noopener noreferrer" target="_blank">website</a>.</p><p><br></p><p>Get in touch with ProVeg's experts for more support on your alternative protein industry at corporate@proveg.org and <a href="https://proveg.org/business/#:~:text=Subscribe%20to%20the%20ProVeg%20Business%20Newsletter" rel="noopener noreferrer" target="_blank">sign up to our newsletter</a>.</p>]]></content:encoded><link><![CDATA[https://proveg.org/article/how-to-make-plant-based-eating-a-lasting-habit/]]></link><guid isPermaLink="false">74dd5b4f-2223-48ec-9a08-884215acaa33</guid><itunes:image href="https://artwork.captivate.fm/f3ba2997-4d15-41fb-9885-715988813eb3/l7Km0bz-Fl6VOiMWpiO0Qf5M.png"/><pubDate>Tue, 06 May 2025 06:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/74dd5b4f-2223-48ec-9a08-884215acaa33.mp3" length="28159163" type="audio/mpeg"/><itunes:duration>29:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="How to make plant-based eating a lasting habit"><podcast:source uri="https://youtu.be/8_NBHy9B6lc"/></podcast:alternateEnclosure></item><item><title>Supporting farmers through diversification</title><itunes:title>Supporting farmers through diversification</itunes:title><description><![CDATA[<p>Looking for insights on the future of European agriculture? You’ve come to the right place.</p><p>This month, host Gemma Tadman explores how we can support European farmers who are looking to diversify their farms. She’s joined by Simon Kraemer, a leading advocate for regenerative agriculture who has worked with growers around the world.</p><p>As farmers navigate financial pressures, shifting consumer demands, and the realities of climate change, diversification is becoming a key strategy. In this episode, Simon shares practical insights on how plant-based and regenerative methods can offer sustainability and profitability. The pair discuss the essential role of businesses, organisations, and policymakers in making this shift work.</p><p><strong>What you’ll learn:</strong></p><ul><li>The current state of European agriculture and how farmers are adapting</li><li>What’s driving farmer interest in sustainability – and the challenges they face</li><li>The business case for diversification and what farmers need to make it work</li><li>Practical on-farm actions for plant-based and regenerative diversification</li><li>Common misconceptions and barriers around diversification</li><li>How regenerative practices can support plant-based ingredient production and unlock new market opportunities</li><li>The role of businesses, organisations, and policymakers in supporting farmers</li></ul><br/><p><strong>Why listen?</strong></p><p>If you work in farming, food production, retail, policy, or the alternative protein industry, this episode is packed with actionable insights to support your work and drive meaningful change in food systems.</p><p>Connect with Simon via <a href="https://www.linkedin.com/in/simon-kraemer-308518129/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3B87lfmG30Sqekc93iNZ51YQ%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn </a>and learn more about his team at EARA’s <a href="https://eara.farm/" rel="noopener noreferrer" target="_blank">website</a>. For more insights, visit <a href="https://proveg.org/business/new-food-hub/" rel="noopener noreferrer" target="_blank">The New Food Hub</a> and subscribe to stay updated!</p>]]></description><content:encoded><![CDATA[<p>Looking for insights on the future of European agriculture? You’ve come to the right place.</p><p>This month, host Gemma Tadman explores how we can support European farmers who are looking to diversify their farms. She’s joined by Simon Kraemer, a leading advocate for regenerative agriculture who has worked with growers around the world.</p><p>As farmers navigate financial pressures, shifting consumer demands, and the realities of climate change, diversification is becoming a key strategy. In this episode, Simon shares practical insights on how plant-based and regenerative methods can offer sustainability and profitability. The pair discuss the essential role of businesses, organisations, and policymakers in making this shift work.</p><p><strong>What you’ll learn:</strong></p><ul><li>The current state of European agriculture and how farmers are adapting</li><li>What’s driving farmer interest in sustainability – and the challenges they face</li><li>The business case for diversification and what farmers need to make it work</li><li>Practical on-farm actions for plant-based and regenerative diversification</li><li>Common misconceptions and barriers around diversification</li><li>How regenerative practices can support plant-based ingredient production and unlock new market opportunities</li><li>The role of businesses, organisations, and policymakers in supporting farmers</li></ul><br/><p><strong>Why listen?</strong></p><p>If you work in farming, food production, retail, policy, or the alternative protein industry, this episode is packed with actionable insights to support your work and drive meaningful change in food systems.</p><p>Connect with Simon via <a href="https://www.linkedin.com/in/simon-kraemer-308518129/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3B87lfmG30Sqekc93iNZ51YQ%3D%3D" rel="noopener noreferrer" target="_blank">LinkedIn </a>and learn more about his team at EARA’s <a href="https://eara.farm/" rel="noopener noreferrer" target="_blank">website</a>. For more insights, visit <a href="https://proveg.org/business/new-food-hub/" rel="noopener noreferrer" target="_blank">The New Food Hub</a> and subscribe to stay updated!</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">941a8a5a-a922-46bc-8e1d-7ee95ea2bece</guid><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><pubDate>Mon, 07 Apr 2025 06:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/0f163c21-5caa-424a-8c8a-2d60088caae7/final-cut-audio-ep-5-nfh-podcast-simon-k-farmers.mp3" length="29703104" type="audio/mpeg"/><itunes:duration>30:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Supporting farmers through diversification"><podcast:source uri="https://youtu.be/jRv841Igrt4"/></podcast:alternateEnclosure></item><item><title>The future of food retail: making healthy, sustainable eating the easy choice</title><itunes:title>The future of food retail: making healthy, sustainable eating the easy choice</itunes:title><description><![CDATA[<p>This month on the New Food Hub podcast, host Gemma Tadman explores the pivotal role of <strong>retailers in shaping the future of food</strong>. Joining the conversation is <strong>Martine van Haperen</strong>, food retail and food service expert at <strong>ProVeg Netherlands</strong>.</p><p>Martine and her team are spearheading the <a href="https://proveg.org/article/the-protein-tracking-opportunity-how-retailers-can-lead-the-shift-towards-sustainable-diets/" rel="noopener noreferrer" target="_blank"><strong>Protein Tracker</strong></a><strong> initiative</strong>, a powerful tool designed to help <strong>retailers and foodservice providers rebalance their protein offerings</strong> and accelerate the shift toward more sustainable, plant-based options.</p><h2>What you’ll learn in this episode:</h2><ul><li><strong>The role of retailers in shaping consumer choices</strong> – and why it matters for health and sustainability</li><li><strong>How protein tracking works</strong> and why retailers should use it</li><li><strong>The biggest challenges retailers face</strong> when selling alternative proteins</li><li><strong>Smart merchandising and&nbsp; marketing tactics</strong> to boost plant-based food sales</li><li><strong>What’s next for sustainable food in retail</strong> – emerging trends &amp; opportunities</li></ul><br/><p><strong>Why listen?</strong> If you’re in retail, food service, or the alternative protein industry, this episode is packed with <strong>practical and transferable insights</strong> to help you stay ahead in a rapidly evolving market. You can reach Martine through her <a href="mailto:martine.van.haperen@proveg.com" rel="noopener noreferrer" target="_blank">email address</a> and her team at <strong>ProVeg Netherlands</strong> via their <a href="https://proveg.com/nl/" rel="noopener noreferrer" target="_blank">website</a>. For more insights, visit the <a href="https://proveg.org/business/new-food-hub/" rel="noopener noreferrer" target="_blank"><strong>New Food Hub</strong></a> and subscribe to stay updated!</p>]]></description><content:encoded><![CDATA[<p>This month on the New Food Hub podcast, host Gemma Tadman explores the pivotal role of <strong>retailers in shaping the future of food</strong>. Joining the conversation is <strong>Martine van Haperen</strong>, food retail and food service expert at <strong>ProVeg Netherlands</strong>.</p><p>Martine and her team are spearheading the <a href="https://proveg.org/article/the-protein-tracking-opportunity-how-retailers-can-lead-the-shift-towards-sustainable-diets/" rel="noopener noreferrer" target="_blank"><strong>Protein Tracker</strong></a><strong> initiative</strong>, a powerful tool designed to help <strong>retailers and foodservice providers rebalance their protein offerings</strong> and accelerate the shift toward more sustainable, plant-based options.</p><h2>What you’ll learn in this episode:</h2><ul><li><strong>The role of retailers in shaping consumer choices</strong> – and why it matters for health and sustainability</li><li><strong>How protein tracking works</strong> and why retailers should use it</li><li><strong>The biggest challenges retailers face</strong> when selling alternative proteins</li><li><strong>Smart merchandising and&nbsp; marketing tactics</strong> to boost plant-based food sales</li><li><strong>What’s next for sustainable food in retail</strong> – emerging trends &amp; opportunities</li></ul><br/><p><strong>Why listen?</strong> If you’re in retail, food service, or the alternative protein industry, this episode is packed with <strong>practical and transferable insights</strong> to help you stay ahead in a rapidly evolving market. You can reach Martine through her <a href="mailto:martine.van.haperen@proveg.com" rel="noopener noreferrer" target="_blank">email address</a> and her team at <strong>ProVeg Netherlands</strong> via their <a href="https://proveg.com/nl/" rel="noopener noreferrer" target="_blank">website</a>. For more insights, visit the <a href="https://proveg.org/business/new-food-hub/" rel="noopener noreferrer" target="_blank"><strong>New Food Hub</strong></a> and subscribe to stay updated!</p>]]></content:encoded><link><![CDATA[https://proveg.org/article/the-future-of-food-retail-making-healthy-sustainable-eating-the-easy-choice/]]></link><guid isPermaLink="false">a662138d-10e7-4a84-843a-6e1516b8c2fd</guid><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><pubDate>Mon, 03 Mar 2025 06:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/4b3a60ba-b539-4092-8ff2-17c7fb4fd560/NFH-EP-4-MARTINE-AUDIO.mp3" length="19163845" type="audio/mpeg"/><itunes:duration>19:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="The future of food retail: making healthy, sustainable eating the easy choice"><podcast:source uri="https://youtu.be/G8eHPnzX_nQ"/></podcast:alternateEnclosure></item><item><title>More nutritious plant-based products for a healthier diet</title><itunes:title>More nutritious plant-based products for a healthier diet</itunes:title><description><![CDATA[<p>Welcome to another episode of The New Food Hub Podcast! This month, host Gemma Tadman focuses on an increasingly important matter: nutrition. Along with guests, Anna-Lena Klapp, ProVeg Head of Research and Valentina Gallani, ProVeg Health and Nutrition Manager, Gemma looks at how businesses can improve the nutritional aspects of alternative proteins and why they should want to do so. Both guests have extensive backgrounds in nutrition, health, and science along with experience in the plant-based industry. They’ve also recently published an incredible study on the nutritional value of plant-based alternatives (<a href="https://proveg.org/report/nutritional-assessment-of-plant-based-meat-and-milk-alternatives/" rel="noopener noreferrer" target="_blank">linked here</a>!). Tune in as Gemma and guests dive deep into the latest data and share actionable insights for your organisation.</p>]]></description><content:encoded><![CDATA[<p>Welcome to another episode of The New Food Hub Podcast! This month, host Gemma Tadman focuses on an increasingly important matter: nutrition. Along with guests, Anna-Lena Klapp, ProVeg Head of Research and Valentina Gallani, ProVeg Health and Nutrition Manager, Gemma looks at how businesses can improve the nutritional aspects of alternative proteins and why they should want to do so. Both guests have extensive backgrounds in nutrition, health, and science along with experience in the plant-based industry. They’ve also recently published an incredible study on the nutritional value of plant-based alternatives (<a href="https://proveg.org/report/nutritional-assessment-of-plant-based-meat-and-milk-alternatives/" rel="noopener noreferrer" target="_blank">linked here</a>!). Tune in as Gemma and guests dive deep into the latest data and share actionable insights for your organisation.</p>]]></content:encoded><link><![CDATA[https://proveg-talks-podcast.captivate.fm]]></link><guid isPermaLink="false">5869ffe4-d828-46e4-b630-d668c0da20ae</guid><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><pubDate>Mon, 03 Feb 2025 06:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/caa1bc48-ea27-449d-a6e2-7bc53e0c0f6a/NFH-PODCAST-EPISODE-3-FINAL-AUDIO-FOR-UPLOAD.mp3" length="29636230" type="audio/mpeg"/><itunes:duration>30:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="More nutritious plant-based products for a healthier diet"><podcast:source uri="https://youtu.be/KvyG7xvcHLg"/></podcast:alternateEnclosure></item><item><title>Getting the meat-eaters on board</title><itunes:title>Getting the meat-eaters on board</itunes:title><description><![CDATA[<p>In <a href="https://proveg.org/article/the-new-food-hub-podcast-the-rise-of-plant-based/" rel="noopener noreferrer" target="_blank">last month’s episode</a>, we discussed the rise of the plant-based market, looking at how and why the industry has grown and where it currently stands. This time, we’re turning the conversation to consumers. Like any industry, the success of alternative proteins<strong> depends on consumer uptake</strong>. In particular, it’s important to reach people who are less engaged, have had a bad experience, or have not yet tried animal-free alternatives. The vegans and veggies are on board, the key demographic we need to focus on now is <strong>meat-eating consumers</strong>. So, in today’s episode, ProVeg’s Gemma Tadman will be discussing strategies and insights for engaging these consumers. And her guest is someone who spends a lot of time working on this – <strong>Vladimir Mickovik</strong>, Co-Founder and Chief Brand Officer of plant-based meat brand <a href="https://eu.juicymarbles.com/" rel="noopener noreferrer" target="_blank">Juicy Marbles</a>.&nbsp;Tune in for some honest industry advice, actionable insights, and laughs along the way.</p>]]></description><content:encoded><![CDATA[<p>In <a href="https://proveg.org/article/the-new-food-hub-podcast-the-rise-of-plant-based/" rel="noopener noreferrer" target="_blank">last month’s episode</a>, we discussed the rise of the plant-based market, looking at how and why the industry has grown and where it currently stands. This time, we’re turning the conversation to consumers. Like any industry, the success of alternative proteins<strong> depends on consumer uptake</strong>. In particular, it’s important to reach people who are less engaged, have had a bad experience, or have not yet tried animal-free alternatives. The vegans and veggies are on board, the key demographic we need to focus on now is <strong>meat-eating consumers</strong>. So, in today’s episode, ProVeg’s Gemma Tadman will be discussing strategies and insights for engaging these consumers. And her guest is someone who spends a lot of time working on this – <strong>Vladimir Mickovik</strong>, Co-Founder and Chief Brand Officer of plant-based meat brand <a href="https://eu.juicymarbles.com/" rel="noopener noreferrer" target="_blank">Juicy Marbles</a>.&nbsp;Tune in for some honest industry advice, actionable insights, and laughs along the way.</p>]]></content:encoded><link><![CDATA[https://proveg.org/article/https://proveg.org/article/the-new-food-hub-podcast-getting-the-meat-eaters-on-board/]]></link><guid isPermaLink="false">d6aae292-6874-4da9-9082-7e056df4da51</guid><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><pubDate>Mon, 06 Jan 2025 06:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/39b29d78-2ba3-44e1-99ad-e7ed270a39a5/Podcast-episode-2.mp3" length="41739910" type="audio/mpeg"/><itunes:duration>43:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season><podcast:alternateEnclosure type="video/youtube" title="Getting the meat-eaters on board"><podcast:source uri="https://youtu.be/E3IW_PpgWLU"/></podcast:alternateEnclosure></item><item><title>Navigating the future of alternative proteins: The rise of plant-based</title><itunes:title>Navigating the future of alternative proteins: The rise of plant-based</itunes:title><description><![CDATA[<p>Let's start this podcast series at the start, shall we? To understand how to navigate the future of alternative proteins, we first need to understand how we got here today - how and why the industry has grown and where it currently stands, starting with plant-based. To kick things off, ProVeg’s Gemma Tadman and One Planet Pizza’s Joe Hill reflect on the evolution of plant-based. They discuss the growth and impact of plant-based proteins in the industry so far, consumer trends and barriers, and look ahead to what’s next. Joe shares first-hand experiences as a challenger brand in the food and drink industry, along with actionable insights for retailers and brands looking to leverage the plant-based sector. Tune in to build your knowledge and hear some honest industry chat. </p>]]></description><content:encoded><![CDATA[<p>Let's start this podcast series at the start, shall we? To understand how to navigate the future of alternative proteins, we first need to understand how we got here today - how and why the industry has grown and where it currently stands, starting with plant-based. To kick things off, ProVeg’s Gemma Tadman and One Planet Pizza’s Joe Hill reflect on the evolution of plant-based. They discuss the growth and impact of plant-based proteins in the industry so far, consumer trends and barriers, and look ahead to what’s next. Joe shares first-hand experiences as a challenger brand in the food and drink industry, along with actionable insights for retailers and brands looking to leverage the plant-based sector. Tune in to build your knowledge and hear some honest industry chat. </p>]]></content:encoded><link><![CDATA[https://proveg.org/https://proveg.org/article/navigating-the-future-of-alternative-proteins-the-rise-of-plant-based/]]></link><guid isPermaLink="false">5fb9f3da-5f0f-470d-9a49-f1649e6f5439</guid><itunes:image href="https://artwork.captivate.fm/7b753fa4-500c-4a6b-a34d-27025da6d6af/4HKp4ieOMr-ljFJPk-F4rnot.png"/><pubDate>Tue, 03 Dec 2024 06:00:00 +0100</pubDate><enclosure url="https://podcasts.captivate.fm/media/31632858-b949-4959-b1f4-a9d54119b335/New-Food-Hub-Podcast-Episode-1-The-Rise-of-Plant-Based.mp3" length="45932041" type="audio/mpeg"/><itunes:duration>47:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season></item></channel></rss>