<![CDATA[Book Marketing Strategy - Self Publishing for Thought Leaders]]>257dc0dc-37c7-5ded-a2e5-76a4f2604f6fTue, 30 Jun 2026 11:00:50 +0000Captivate.fmLynn "Elikqitie" Smargishttps://artwork.captivate.fm/ad95093a-2e21-43d8-b310-82f0e54d7268/PFP-cover-V1.jpgBook Marketing Strategy - Self Publishing for Thought LeadersLynn "Elikqitie" SmargisLynn "Elikqitie" SmargisProven tactics to promote your book and maximize visibility. Self Publishing for Thought Leaders is the podcast for thought leaders, executives, and experts who are ready to write and self-publish a nonfiction business book that grows their authority and amplifies their message. Hosted by Lynn, a five-time published author, ghostwriter, book editor, and book coach, each episode breaks down the self-publishing process in plain, practical language so you can stop overthinking and start writing. From Amazon KDP to ghostwriting for executives and everything in between, this show gives you the tools and guidance you need to become a published author on your own terms. If you have a book inside you and you are ready to get it out of your head and into the hands of the people who need it, this show was made for you. This podcast is for you if you find yourself asking questions such as: How do I self-publish a book without a publisher? How do I start writing a nonfiction business book? Should I hire a ghostwriter or write the book myself? What is Amazon KDP, and how does it work? How do I know when my manuscript is ready to publish? What is the difference between self-publishing, traditional publishing, and hybrid publishing? What kind of editing does my book need? Would working with a book coach for executives help me finally get this done? How do I turn my expertise into a thought leadership book that establishes me as a thought leader and author, that opens doors? How do busy professionals and thought leaders find the time to write and publish a book? Let's tackle the mindset that holds most writers back, how Amazon KDP works, how to choose the right keywords and book categories, what self-publishing actually costs, how to format and upload your manuscript, whether hybrid or traditional publishing is right for you, and when hiring a ghostwriter or book coach makes sense. We also cover book cover design, ISBNs, ebook vs. print-on-demand, royalties, and how to build a book launch strategy that actually gets your book in front of readers. And if you're still weighing your options, we explain the advantages of self-publishing. With the right information, you can make the right choice for your book, your goals, and your dreams! If publishing your book has been sitting on your to-do list, consider this your invitation to finally make it happen! Grab your favorite drink and pull up a chair, because your story deserves to be told.https://www.writeforyou.me/publishing-for-professionalsfalseepisodicnopodcastPortland, OregonBook Marketing 101 - What Every New Author Needs to KnowBook Marketing 101 - What Every New Author Needs to KnowBook Marketing 101 - What Every New Author Needs to Know

Write, Edit, & Publish Podcast

Episode 03

In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.

We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.

In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.

If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Find and become a guest when you sign up for Podmatch

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>Book Marketing 101 - What Every New Author Needs to Know

Write, Edit, & Publish Podcast

Episode 03

In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.

We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.

In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.

If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Find and become a guest when you sign up for Podmatch

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>fe019eef-95d4-4ad0-b12c-bbdc5458ce24Tue, 04 Feb 2025 04:00:00 -070019:17falsefull1331Book Marketing Strategies for Busy ExecutivesBook Marketing Strategies for Busy ExecutivesLet’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule.

Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the essentials of building a lean marketing team and how delegation and automation can free up your time for what you truly enjoy.

Explore high ROI activities like engaging speaking engagements and podcast guesting, and learn how to align with the host's audience for mutual promotional benefits. We'll also discuss internal marketing strategies that seamlessly weave book promotion into your current business activities.

Finally, I invite you to join a vibrant community of writers on Substack—a creative haven offering support and resources for aspiring authors. Remember, every bestselling author started their journey just like you. This episode is your first step in turning your publishing dreams into reality.

Don't forget to reach out if you need assistance with your book marketing efforts. Let's unlock the secrets to successful book promotion together. Keep writing, dreaming, and creating!

(00:20) Book Marketing Strategies for Busy Executives

(11:57) High ROI Marketing Activities for Executives

(22:35) Professional Publishing Community on Substack

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.


The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.



]]>Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule.

Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the essentials of building a lean marketing team and how delegation and automation can free up your time for what you truly enjoy.

Explore high ROI activities like engaging speaking engagements and podcast guesting, and learn how to align with the host's audience for mutual promotional benefits. We'll also discuss internal marketing strategies that seamlessly weave book promotion into your current business activities.

Finally, I invite you to join a vibrant community of writers on Substack—a creative haven offering support and resources for aspiring authors. Remember, every bestselling author started their journey just like you. This episode is your first step in turning your publishing dreams into reality.

Don't forget to reach out if you need assistance with your book marketing efforts. Let's unlock the secrets to successful book promotion together. Keep writing, dreaming, and creating!

(00:20) Book Marketing Strategies for Busy Executives

(11:57) High ROI Marketing Activities for Executives

(22:35) Professional Publishing Community on Substack

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.


The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.



]]>0c1d466a-12b4-4142-9b5d-17413eca8215Tue, 10 Jun 2025 04:00:00 -070023:57falsefull2020Top Four Book Marketing Mistakes to Avoid for New AuthorsTop Four Book Marketing Mistakes to Avoid for New AuthorsIn this milestone 30th episode, I'm thrilled to share expert strategies for mastering self-publishing with you. Let’s dive into the critical marketing tactics every author should know to elevate their book's journey to success. We kick off by exploring the journey of self-publishing for professionals, focusing on common pitfalls. From neglecting early marketing efforts to spreading yourself too thin across platforms, we cover it all.

We delve into the importance of building anticipation three to four months before your release, using strategies like behind-the-scenes content, live readings, and podcast interviews. I also guide you through crafting a 90-day pre-launch timeline to ensure your book hits the ground running.

Social media can be overwhelming, but it doesn't have to be. Learn how to identify key platforms like YouTube, Substack, and Blue Sky where your audience is most engaged, and why focusing your efforts here can lead to higher interaction and better results. Personal engagement is crucial—it's not something you want to delegate!

Remember, the journey to self-publishing success is a marathon, not a sprint. By strategically planning your marketing efforts and leveraging the right tools and platforms, you can build a sustainable and impactful authorial career.

(00:01) - Avoiding Marketing Mistakes for Professional Authors

(07:35) - Effective Book Marketing Strategies for Success

(19:17) - Building an Effective Book Marketing Strategy

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Sign up for my Virtual Writing Retreat!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.


The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.


]]>In this milestone 30th episode, I'm thrilled to share expert strategies for mastering self-publishing with you. Let’s dive into the critical marketing tactics every author should know to elevate their book's journey to success. We kick off by exploring the journey of self-publishing for professionals, focusing on common pitfalls. From neglecting early marketing efforts to spreading yourself too thin across platforms, we cover it all.

We delve into the importance of building anticipation three to four months before your release, using strategies like behind-the-scenes content, live readings, and podcast interviews. I also guide you through crafting a 90-day pre-launch timeline to ensure your book hits the ground running.

Social media can be overwhelming, but it doesn't have to be. Learn how to identify key platforms like YouTube, Substack, and Blue Sky where your audience is most engaged, and why focusing your efforts here can lead to higher interaction and better results. Personal engagement is crucial—it's not something you want to delegate!

Remember, the journey to self-publishing success is a marathon, not a sprint. By strategically planning your marketing efforts and leveraging the right tools and platforms, you can build a sustainable and impactful authorial career.

(00:01) - Avoiding Marketing Mistakes for Professional Authors

(07:35) - Effective Book Marketing Strategies for Success

(19:17) - Building an Effective Book Marketing Strategy

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Sign up for my Virtual Writing Retreat!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.


The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.


]]>1df8ca56-3bfb-4a6c-9942-dac2a852c075Tue, 09 Sep 2025 04:00:00 -070029:07falsefull3030How to Build Your Email List to 50,000 Subscribers for Book Marketing Success with Scott CarsonHow to Build Your Email List to 50,000 Subscribers for Book Marketing Success with Scott CarsonIn this game-changing episode, I sit down with Scott Carson, nationally recognized note investing authority, who built his email list to 50,000 subscribers using strategies any author can apply.

Scott opens with a powerful American Marketing Association statistic showing email marketing delivers 4,400% ROI, earning $44 for every dollar spent. The critical insight: you only truly own three platforms—your email list, website, and RSS feed—while social media platforms can shut you down anytime, making email list building essential for authors wanting marketing control.

Scott's journey began over 20 years ago when his coach advised treating networking events as list-building opportunities, turning business card collection into a competitive game aiming to collect one-tenth of attendee cards from each event. His genius strategy involved business cards with blank backs so when people lacked cards, he gave them to him to fill out and return, never missing connections.

Every night after events, he meticulously transferred contacts into Excel spreadsheets recording names, emails, niche focus, and conversation notes for personalized outreach. The immediate follow-up email thanked people for meeting with conversation details. Then he strategically sent second follow-ups on Tuesday after weekend events, avoiding Monday when people travel, offering value through podcast links, free books, or class invitations because 80% of sales happen after the fifth contact.

Scott's success foundation came from genuinely helping solve problems rather than pushing sales, asking attendees about challenges and offering solutions through content, connections, or resources without expecting immediate returns. His book strategy involved converting titles to free PDF lead magnets in exchange for email addresses, building his list while establishing authority.

Scott's strategies translate into book marketing gold. Authors can replicate his process by starting small, staying consistent, and focusing on genuine relationship building, making it a game while maintaining discipline to follow up when others won't.

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Chat with Scott Carson or sign up for one of his virtual classes here!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>In this game-changing episode, I sit down with Scott Carson, nationally recognized note investing authority, who built his email list to 50,000 subscribers using strategies any author can apply.

Scott opens with a powerful American Marketing Association statistic showing email marketing delivers 4,400% ROI, earning $44 for every dollar spent. The critical insight: you only truly own three platforms—your email list, website, and RSS feed—while social media platforms can shut you down anytime, making email list building essential for authors wanting marketing control.

Scott's journey began over 20 years ago when his coach advised treating networking events as list-building opportunities, turning business card collection into a competitive game aiming to collect one-tenth of attendee cards from each event. His genius strategy involved business cards with blank backs so when people lacked cards, he gave them to him to fill out and return, never missing connections.

Every night after events, he meticulously transferred contacts into Excel spreadsheets recording names, emails, niche focus, and conversation notes for personalized outreach. The immediate follow-up email thanked people for meeting with conversation details. Then he strategically sent second follow-ups on Tuesday after weekend events, avoiding Monday when people travel, offering value through podcast links, free books, or class invitations because 80% of sales happen after the fifth contact.

Scott's success foundation came from genuinely helping solve problems rather than pushing sales, asking attendees about challenges and offering solutions through content, connections, or resources without expecting immediate returns. His book strategy involved converting titles to free PDF lead magnets in exchange for email addresses, building his list while establishing authority.

Scott's strategies translate into book marketing gold. Authors can replicate his process by starting small, staying consistent, and focusing on genuine relationship building, making it a game while maintaining discipline to follow up when others won't.

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Chat with Scott Carson or sign up for one of his virtual classes here!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>5594b267-26cc-4c2d-a10c-67b7a0eb420bTue, 31 Mar 2026 04:00:00 -070028:01falsefull5555How to Use AI in Your Book Marketing with Travis I. SivartHow to Use AI in Your Book Marketing with Travis I. SivartJoin me for an exciting conversation with the prolific and talented author Travis I. Sivart. We delve into the groundbreaking intersection of AI and book marketing, exploring how authors can harness AI tools like ChatGPT and Midjourney to transform their writing journey and marketing strategies.

Travis shares invaluable insights into leveraging AI without falling into copyright issues. We discuss the importance of using personal writing to ensure originality while simplifying tasks like crafting book blurbs and social media posts. You'll learn about the variety of AI programs available and the precautions AI companies take to prevent plagiarism.

Our conversation also addresses the reliability of AI-generated content, especially in the context of book marketing and alternative health information. We emphasize the need to verify AI-provided data to avoid misinformation, highlighting the importance of maintaining authenticity in digital content. Travis offers insights into AI's role as a supportive tool, akin to beta readers, providing diverse feedback to enrich an author's work.

We also get a sneak peek into Travis's latest creative endeavor, "Travelers," an omnibus that blends fantasy, steampunk, weird west, and cyberpunk genres. Embrace the future of writing and marketing as we explore the transformative potential of AI together!

Whether you're a seasoned author or just starting your writing journey, this episode is packed with valuable tips and advice. Don't miss out on learning how to navigate the exciting world of AI in book marketing and writing. Tune in and unlock the future of writing with AI and Travis I. Sivart!

(00:19) - Using AI for Book Marketing

(13:35) - Ensuring Authenticity in AI Marketing

(24:50) - Navigating AI for Book Writing

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Check out Travis’s works on Amazon

Learn more about Travis on his website

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.



]]>Join me for an exciting conversation with the prolific and talented author Travis I. Sivart. We delve into the groundbreaking intersection of AI and book marketing, exploring how authors can harness AI tools like ChatGPT and Midjourney to transform their writing journey and marketing strategies.

Travis shares invaluable insights into leveraging AI without falling into copyright issues. We discuss the importance of using personal writing to ensure originality while simplifying tasks like crafting book blurbs and social media posts. You'll learn about the variety of AI programs available and the precautions AI companies take to prevent plagiarism.

Our conversation also addresses the reliability of AI-generated content, especially in the context of book marketing and alternative health information. We emphasize the need to verify AI-provided data to avoid misinformation, highlighting the importance of maintaining authenticity in digital content. Travis offers insights into AI's role as a supportive tool, akin to beta readers, providing diverse feedback to enrich an author's work.

We also get a sneak peek into Travis's latest creative endeavor, "Travelers," an omnibus that blends fantasy, steampunk, weird west, and cyberpunk genres. Embrace the future of writing and marketing as we explore the transformative potential of AI together!

Whether you're a seasoned author or just starting your writing journey, this episode is packed with valuable tips and advice. Don't miss out on learning how to navigate the exciting world of AI in book marketing and writing. Tune in and unlock the future of writing with AI and Travis I. Sivart!

(00:19) - Using AI for Book Marketing

(13:35) - Ensuring Authenticity in AI Marketing

(24:50) - Navigating AI for Book Writing

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Check out Travis’s works on Amazon

Learn more about Travis on his website

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.



]]>6306f02f-44c7-442b-90e9-37383a2f64edTue, 24 Jun 2025 04:00:00 -070029:16falsefull2222How to Market Your Book Before It's Even FinishedHow to Market Your Book Before It's Even FinishedI’ve got another Book Blueprint episode for you, today!

Welcome Stephanie Jordan, author and speaker who retired from her 27-year cosmetology career and has written multiple books including The Narcissistic Bride of Christ and her upcoming Legacy Builders.

Stephanie asks how to get people interested in your book. I explain the ideal approach is to start marketing three to six months before your publishing date since you don't need a finished book to market. The critical foundation is knowing your audience, which is why I created my Book Clarity Blueprint, helping authors flesh out their purpose, message, and target reader before investing time and money.

When you publish as an expert without professional editing, readers see errors and lose trust in your credibility, questioning why they should hire your services if you won't invest in a professional book. Remember, damaged reputations are harder to rebuild than the upfront editing investment.

Stephanie shares her nightmare first editor experience where the editor sent scathing emails about hating her book and would have destroyed it if Stephanie hadn't protected her voice. This never should have happened—editors who dislike your genre shouldn't accept projects, and authors can send 500-word samples for free editing to test compatibility before committing.

She asks how long should you promote a book before moving on to the next one? That depends on your goals and whether you have a single book or series. For her situation, I recommend continuing to promote her book at conferences and events matching her "flavor" of Christianity rather than Barnes and Noble. In addition, she should start marketing her new book in May, telling current followers they can pre-order on Amazon, creating natural overlap where fans of the first book discover the second.

Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!

]]>I’ve got another Book Blueprint episode for you, today!

Welcome Stephanie Jordan, author and speaker who retired from her 27-year cosmetology career and has written multiple books including The Narcissistic Bride of Christ and her upcoming Legacy Builders.

Stephanie asks how to get people interested in your book. I explain the ideal approach is to start marketing three to six months before your publishing date since you don't need a finished book to market. The critical foundation is knowing your audience, which is why I created my Book Clarity Blueprint, helping authors flesh out their purpose, message, and target reader before investing time and money.

When you publish as an expert without professional editing, readers see errors and lose trust in your credibility, questioning why they should hire your services if you won't invest in a professional book. Remember, damaged reputations are harder to rebuild than the upfront editing investment.

Stephanie shares her nightmare first editor experience where the editor sent scathing emails about hating her book and would have destroyed it if Stephanie hadn't protected her voice. This never should have happened—editors who dislike your genre shouldn't accept projects, and authors can send 500-word samples for free editing to test compatibility before committing.

She asks how long should you promote a book before moving on to the next one? That depends on your goals and whether you have a single book or series. For her situation, I recommend continuing to promote her book at conferences and events matching her "flavor" of Christianity rather than Barnes and Noble. In addition, she should start marketing her new book in May, telling current followers they can pre-order on Amazon, creating natural overlap where fans of the first book discover the second.

Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!

]]>39b53f5c-216d-4ab7-bbaf-e305ce6dc6a9Tue, 12 May 2026 04:00:00 -070023:33falsefull6161How to Set Up Your Amazon Author PageHow to Set Up Your Amazon Author PagePublishing for Professionals

Episode 35

Revolutionize your book marketing strategy using Amazon’s Author Central Page

Here is your book marketing guide in this insightful episode, where we delve into how to optimize your author presence on Amazon's Author Central platform.

I unlock the secrets to establishing a consistent and compelling author presence. Discover how to craft an Amazon Author Central page that not only highlights your unique brand but also converts casual browsers into devoted fans. With my guidance, you’ll learn to harness the power of your Author Central page as a pivotal marketing tool that directly influences your book sales.

I’ll also explore the nuances of managing multiple Author Central accounts across different regions and emphasize the importance of cultural sensitivity in crafting bios that resonate with diverse audiences. I’ll walk you through selecting the perfect author photo and leveraging SEO with natural keywords to optimize your page.

Additionally, this episode provides strategies for ongoing management and optimization of your author page, focusing on sales tracking and analytics to ensure your self-published book aligns with your brand and reaches its full potential. You’ll gain actionable strategies to transform your expertise into a professionally published book that stands out in the world's largest bookstore.

Whether you're a seasoned author or just starting your publishing journey, this episode is packed with insights to help you maximize your impact on Amazon. Join me as we unlock the full potential of your author page, and don’t miss the chance to elevate your publishing success.

Tune in now to master Amazon Author Central and start your writing adventure today. Be sure to subscribe to the Publishing for Professionals podcast for more episodes filled with valuable insights and strategies for your publishing journey.

Remember, keep writing, keep dreaming, and keep creating, your book is waiting to be born!

(11:34) Author Central Account Optimization

(20:33) Expert Strategies for Publishing Success

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Find out more about my ghostwriting services at Write For You

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Join my Virtual Writing Retreat!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>Publishing for Professionals

Episode 35

Revolutionize your book marketing strategy using Amazon’s Author Central Page

Here is your book marketing guide in this insightful episode, where we delve into how to optimize your author presence on Amazon's Author Central platform.

I unlock the secrets to establishing a consistent and compelling author presence. Discover how to craft an Amazon Author Central page that not only highlights your unique brand but also converts casual browsers into devoted fans. With my guidance, you’ll learn to harness the power of your Author Central page as a pivotal marketing tool that directly influences your book sales.

I’ll also explore the nuances of managing multiple Author Central accounts across different regions and emphasize the importance of cultural sensitivity in crafting bios that resonate with diverse audiences. I’ll walk you through selecting the perfect author photo and leveraging SEO with natural keywords to optimize your page.

Additionally, this episode provides strategies for ongoing management and optimization of your author page, focusing on sales tracking and analytics to ensure your self-published book aligns with your brand and reaches its full potential. You’ll gain actionable strategies to transform your expertise into a professionally published book that stands out in the world's largest bookstore.

Whether you're a seasoned author or just starting your publishing journey, this episode is packed with insights to help you maximize your impact on Amazon. Join me as we unlock the full potential of your author page, and don’t miss the chance to elevate your publishing success.

Tune in now to master Amazon Author Central and start your writing adventure today. Be sure to subscribe to the Publishing for Professionals podcast for more episodes filled with valuable insights and strategies for your publishing journey.

Remember, keep writing, keep dreaming, and keep creating, your book is waiting to be born!

(11:34) Author Central Account Optimization

(20:33) Expert Strategies for Publishing Success

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Find out more about my ghostwriting services at Write For You

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Join my Virtual Writing Retreat!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>3f8467ef-4aa9-441f-a294-9ea5ed290b5eTue, 28 Oct 2025 04:00:00 -070021:42falsefull3535The Permafree Book Method Side Hustle Nation's Nick Loper Used to Build an Email List Through AmazonThe Permafree Book Method Side Hustle Nation's Nick Loper Used to Build an Email List Through AmazonNick Loper is my guest today. Nick is the owner and CEO of Side Hustle Nation. He’s on today to share proven strategies for using your book as a lead generator rather than a revenue source.

Nick's philosophy is simple: most authors will find greater value using their book as a business card and authority builder. He demonstrates this at local vendor fairs where his stack of books carries more weight than his podcast's 30 million downloads.

Nick views Amazon as a top-five search engine and if you can show up through strategic titles and keywords, your book becomes a powerful point of discovery at the top of your funnel. The key is integrating compelling calls-to-action throughout your content. For those just starting, Nick suggests creating quick-start checklists, 30-day implementation guides, or curated lists of tools and resources, bonus points if you can repurpose content.

The game-changer in Nick's strategy is his permafree book approach, which has driven over 150,000 free downloads since 2019. While he can't track exact conversions, he's confident these 150,000 readers have become podcast listeners, Facebook group members, and email subscribers.

Nick's permafree strategy is fundamentally a search play on Amazon. When potential readers search Amazon and find competing books alongside Nick's free option, they naturally choose the low-friction entry point, capturing them before competitors do. His approach evolved significantly over the years, with his biggest growth coming when he started offering text summaries of podcast episodes as lead magnets. This simple shift took his email list from 1,000 subscribers to 12,000 within a year, creating a content marketing arm for the business he wanted to build.

Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

100 Ways to Make $1000: How Real People Make Real Money on the Side (and how you can too)

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>Nick Loper is my guest today. Nick is the owner and CEO of Side Hustle Nation. He’s on today to share proven strategies for using your book as a lead generator rather than a revenue source.

Nick's philosophy is simple: most authors will find greater value using their book as a business card and authority builder. He demonstrates this at local vendor fairs where his stack of books carries more weight than his podcast's 30 million downloads.

Nick views Amazon as a top-five search engine and if you can show up through strategic titles and keywords, your book becomes a powerful point of discovery at the top of your funnel. The key is integrating compelling calls-to-action throughout your content. For those just starting, Nick suggests creating quick-start checklists, 30-day implementation guides, or curated lists of tools and resources, bonus points if you can repurpose content.

The game-changer in Nick's strategy is his permafree book approach, which has driven over 150,000 free downloads since 2019. While he can't track exact conversions, he's confident these 150,000 readers have become podcast listeners, Facebook group members, and email subscribers.

Nick's permafree strategy is fundamentally a search play on Amazon. When potential readers search Amazon and find competing books alongside Nick's free option, they naturally choose the low-friction entry point, capturing them before competitors do. His approach evolved significantly over the years, with his biggest growth coming when he started offering text summaries of podcast episodes as lead magnets. This simple shift took his email list from 1,000 subscribers to 12,000 within a year, creating a content marketing arm for the business he wanted to build.

Ready to write your authority-building book? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

100 Ways to Make $1000: How Real People Make Real Money on the Side (and how you can too)

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>db71c2f5-eddd-468f-91e7-bd143b38ad32Tue, 27 Jan 2026 04:00:00 -070024:48falsefull4646Getting on the best seller list with Lisa JonesGetting on the best seller list with Lisa JonesToday I’m with Lisa Jones, president and CEO of Financially Awaken, LLC, who hit Amazon's #1 bestseller list in just six days with her book Financial Seasons: Daily Inspiration About Finance and Our Emotions.

What makes Lisa's story impressive is that she accomplished this without a huge social media following, publishing company backing, or extensive marketing team.

Lisa shares the journey that led to writing a 366-day devotional about the emotional side of personal finance, sparked by her and her husband's five-year journey to pay off $300,000 in debt. When she couldn't find a devotional to help her cope with the emotions of their debt payoff journey, she made one herself.

She hit publish Monday evening at 8:15 PM, terrified and crying. The book went live and within hours she earned her first #1 new release banner. By day six, she achieved #1 bestseller status. The book stayed at #1 for nearly three weeks and remained in the top 100 for over two years, with one unforgettable moment when her book appeared right next to Dave Ramsey's Total Money Makeover.

Lisa created "Road to Bestseller," a weekend course designed specifically for busy professionals. This course is structured for people who are willing to get into the trenches and do the work themselves. Her book, Financial Seasons, became a powerful teaching tool in her wealth strategy coaching sessions, allowing her to connect with clients by saying "I know how you feel" and directing them to relevant stories that show they're not alone in their struggles.

Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Get Lisa’s Road to Bestseller book marketing course today!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>Today I’m with Lisa Jones, president and CEO of Financially Awaken, LLC, who hit Amazon's #1 bestseller list in just six days with her book Financial Seasons: Daily Inspiration About Finance and Our Emotions.

What makes Lisa's story impressive is that she accomplished this without a huge social media following, publishing company backing, or extensive marketing team.

Lisa shares the journey that led to writing a 366-day devotional about the emotional side of personal finance, sparked by her and her husband's five-year journey to pay off $300,000 in debt. When she couldn't find a devotional to help her cope with the emotions of their debt payoff journey, she made one herself.

She hit publish Monday evening at 8:15 PM, terrified and crying. The book went live and within hours she earned her first #1 new release banner. By day six, she achieved #1 bestseller status. The book stayed at #1 for nearly three weeks and remained in the top 100 for over two years, with one unforgettable moment when her book appeared right next to Dave Ramsey's Total Money Makeover.

Lisa created "Road to Bestseller," a weekend course designed specifically for busy professionals. This course is structured for people who are willing to get into the trenches and do the work themselves. Her book, Financial Seasons, became a powerful teaching tool in her wealth strategy coaching sessions, allowing her to connect with clients by saying "I know how you feel" and directing them to relevant stories that show they're not alone in their struggles.

Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Get Lisa’s Road to Bestseller book marketing course today!

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>8eb57c6d-2975-4ca7-8e5e-78e17bdbb7baTue, 20 Jan 2026 04:00:00 -070027:04falsefull4545How to Win Book Awards and Use Them to Skyrocket Your Author Credibility with Melanie Johnson from Elite Online PublishingHow to Win Book Awards and Use Them to Skyrocket Your Author Credibility with Melanie Johnson from Elite Online PublishingMelanie Trela Johnson, the visionary founder of Elite Online Publishing, has taken over 3000 authors to number one bestseller status and is herself an 18-time Wall Street Journal and USA Today bestselling author.

Melanie explains how Elite Online Publishing differs from traditional publishers by providing high-level service throughout the entire publishing journey, handling the publishing triathlon of writing, publishing, and marketing so authors can use their books as credibility and marketing tools. She emphasizes that finishing your book isn't the finish line; you’ll need to promote your book.

Book awards involve applying to specific competitions where groups of readers evaluate your book alongside others in the category and decide if your work merits gold, silver, or bronze recognition, with even silver awards meaning you're above everyone else in that category just like Olympic medalists. The key is researching thousands of available awards to find ones with categories matching your book's niche, then applying to multiple categories within each award to maximize chances.

Most awards charge fees and require physical books since evaluators spend time reading submissions. Awards provide lifelong credibility since this title further distinguishes you from authors without awards.

Books are never too old for awards as long as content remains current, so authors can use awards for a new announcement, which reignites interest. Awards don't happen immediately, like bestseller launches, since many competitions announce results five to six months later, creating natural promotional opportunities.

Basic requirements include quality professionally edited content, beautiful covers, proper titles and subtitles, professional formatting, established sales and reviews. Elite Online Publishing works with authors to provide book awards services, bestseller launches.

Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!

Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!

Podcast Resources

Looking for support to self-publish your book? Join me in my Skool Community filled with leaders who are adding “author” to their bio.

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Visit Melanie at Elite Online Publishing

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>Melanie Trela Johnson, the visionary founder of Elite Online Publishing, has taken over 3000 authors to number one bestseller status and is herself an 18-time Wall Street Journal and USA Today bestselling author.

Melanie explains how Elite Online Publishing differs from traditional publishers by providing high-level service throughout the entire publishing journey, handling the publishing triathlon of writing, publishing, and marketing so authors can use their books as credibility and marketing tools. She emphasizes that finishing your book isn't the finish line; you’ll need to promote your book.

Book awards involve applying to specific competitions where groups of readers evaluate your book alongside others in the category and decide if your work merits gold, silver, or bronze recognition, with even silver awards meaning you're above everyone else in that category just like Olympic medalists. The key is researching thousands of available awards to find ones with categories matching your book's niche, then applying to multiple categories within each award to maximize chances.

Most awards charge fees and require physical books since evaluators spend time reading submissions. Awards provide lifelong credibility since this title further distinguishes you from authors without awards.

Books are never too old for awards as long as content remains current, so authors can use awards for a new announcement, which reignites interest. Awards don't happen immediately, like bestseller launches, since many competitions announce results five to six months later, creating natural promotional opportunities.

Basic requirements include quality professionally edited content, beautiful covers, proper titles and subtitles, professional formatting, established sales and reviews. Elite Online Publishing works with authors to provide book awards services, bestseller launches.

Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!

Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!

Podcast Resources

Looking for support to self-publish your book? Join me in my Skool Community filled with leaders who are adding “author” to their bio.

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Visit Melanie at Elite Online Publishing

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

]]>8eed3199-5786-40e7-8d66-25fb307b2d0dTue, 05 May 2026 04:00:00 -070025:05falsefull6060