In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks about understanding who is actually involved in the decision making process. And realizing that there is always someone else than you realize.

This episode is for salespeople, and people leading salespeople, and gets to the heart of how sales professionals should ask to better understand internal dynamics and help prospects confidently move forward.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– The most underrated part of the sales process may be the decision itself

– A “maybe” can be more dangerous than a clear “no”

– Buyers almost always consult someone else before making major decisions

– Titles and authority do not always reveal the full decision-making process

– Great sellers ask who else needs to be involved early in the conversation

– Asking “What do you think they’ll say?” uncovers hidden concerns

– Customers often need help defending a purchase internally

– Sellers should equip buyers with the right information and confidence

– Relying on secondhand selling creates unnecessary risk

– Professional sellers make sure decision-makers hear the message directly

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies,welcomes Ken Guest, Partner and Trainer at Sandler by the Ruby Group to talk about pipelines, prospecting activity, sales pressure, leadership accountability, and why many salespeople are carrying far more emotional weight than most people realize.

Ken explains why a clean pipeline is more important than an inflated one, why prospecting behaviors must constantly evolve, and how salespeople can stop chasing activity that only feels productive. They also discuss sales activity “cookbooks”, why many salespeople resist CRM accountability, and how strong leaders reverse-engineer performance from results back to behaviors.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

— Healthy pipelines are built on legitimate opportunities.

— Consistent prospecting activity creates long-term stability and confidence in sales

— Strong sales leaders coach behaviors first before criticizing performance

— Sellers create more predictable results when they regularly analyze and adjust their prospecting habits

— The best salespeople learn to work smarter instead of simply working harder

— Leadership improvement has a direct impact on the performance of the entire sales team

— Success in sales often comes down to doing the work whether you feel like it or not

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Helpful Links:

Ken Guest, Partner and Trainer at Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

But your team decides whether it actually goes anywhere.

Your team will develop a mindset, quickly, in some cases instantly. It’s powerful. Does your team believe in your goals, and do they buy in that they can make it happen?

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Derek Neiding, Vice President of Sales at Razorleaf, to talk about team buy-in. Or the lack thereof.

Most leaders face this, even when it’s not said out loud: the “we’ve never done that before” mindset. Negativity spreads faster than belief, and strong teams can fall apart when leadership hesitates.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

–People need to see themselves in the goal to generate buy-in

–“We’ve never done it before” is one of the most dangerous mindsets in growth

–Negative thinking spreads quickly and often starts at the leadership level

–Goals tied to people (families, careers, futures) carry more weight than

–Mindset drives execution more than tools, systems, or strategy

–Growth often requires stepping into work you haven’t done before

–Strong culture can either reinforce belief or quietly erode it

–Sales teams will default to the path of least resistance without a strong “why”

–The best leaders create ownership before they create expectations

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Helpful Links:

Derek Neiding, VP of Sales, Razorleaf Corporation: www.razorleaf.com

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, challenges sales professionals and leaders to stop obsessing over outcomes and start owning the activities that can actually move the needle.

Stop worrying about whether a prospect will say yes when the real issue is a weak pipeline. And stop worrying about the weak pipeline when it can usually be traced back to inconsistent prospecting. That…is the one thing fully within your control.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Pressure increases when you focus on outcomes you can’t control

– You cannot control whether a prospect says yes, but you can control your actions leading up to it

– A thin pipeline is usually a prospecting problem.

– Prospecting is always within your control: calls, emails, events, referrals

– Activity creates opportunity, and opportunity creates results

– Doing the work consistently reduces pressure naturally

– “You don’t have to like it. You just have to do it.” -Ken Guest

– Control your process. The results will take care of themselves

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Matt Rocco. Partner and Trainer at Sandler by the Ruby Group to talk about negative reverse selling. Instead of pushing a prospect toward a decision, negative reverse selling goes the other way. It can create space for honesty, clarity, and truth to surface.

Professional salespeople seek first to understand. They ask better questions, listen longer, and aren’t afraid to hear “no” early if it means getting to the truth faster. Negative Reverse selling is an advanced concept and a skilled technique, but it’s worth it for professional sellers to learn, as it can help get to the real truth in every situation.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– When you push buyers, it’s human nature that they resist

– Negative reverse selling creates space instead of pressure

– The goal is to uncover the truth, even if that truth is that the customer is not interested

– Pattern interrupts grab attention and lead to more honest responses

– If a prospect feels you need the deal, you’ve already lost leverage

– Disqualifying early can be just as valuable as closing

– Authenticity matters. Used poorly, this technique feels fake instantly

– You have to be willing to lose the deal for negative reverse selling to work

– Great sales conversations are built on curiosity

——————-

Helpful Links:

Matt Rocco, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, makes the case that most pressure, especially in sales, is self-inflicted. We put it onto ourselves. And it shows up strongest when you’re trying to avoid hearing “no.”

Pressure fades when you stop needing every deal to work. When you don’t mind hearing “no”, sales becomes less about forcing outcomes and more about finding the right fit.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Pressure in sales is usually self-created, not driven by the buyer or external factors

– The fear of hearing “no” is one of the biggest sources of that pressure

– Needing a deal too badly leads to poor behavior, like talking too much, ignoring signals, and chasing weak opportunities

– Buyers rarely create pressure to purchase; that tension comes from the seller’s expectations

– Asking for “no” can actually create clarity and move conversations forward

– Giving prospects permission to say no often reveals the real objection

– Truth is more valuable than a dragged-out maybe

– A full pipeline reduces pressure and improves decision-making

– Strong prospecting helps eliminate dependence on any single deal

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Robert Perry, partner and trainer at Sandler by the Ruby Group, to talk about pain. Not surface-level problems, but the kind of personal, emotional, and financial impact that actually drives someone to make a decision.

Too many reps hear a problem and rush to a solution after asking just a couple of questions. Robert explains why that approach falls short, and how elite performers go deeper.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

–Most salespeople stop once they understand the problem. Elite salespeople go deeper until the buyer feels the impact

–No pain, no sale

–Surface-level issues are usually symptoms of something bigger

–The average salesperson asks about 2.2 questions before pitching a solution

–Real buying decisions happen when there’s financial, emotional, or professional and personal impact

–Asking about the cost of inaction is just the starting point

–Emotional labels (frustration, overwhelm, concern) help bring clarity to the buyer’s situation

–Silence is a powerful tool. Don’t rush in to “save” the conversation

–Buyers respect salespeople who care enough to truly understand their situation

–Consultative selling is less about your product and more about how the buyer experiences their problem

——————-

Helpful Links:

Robert Perry, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Chad Honaker, CEO of Ashtonne Packaging, and Jason Reynolds, Partner and Trainer at Sandler by the Ruby Group. Sure, they talk about sales. But they end up talking about relationships and how the right partnerships can transform a business from good to growing.

Never forget: Sales is about people. And when you invest in people the right way, the business tends to follow.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Strong relationships in business are built over time

– Success can create blind spots if you stop pushing for improvement

– Bringing in an outside perspective helps break through growth plateaus

– Alignment across a team creates consistency and better results

– Accountability is stronger when it comes from trusted partners

– The best sales relationships evolve beyond vendor into a trusted advisor

– Open-mindedness is essential for growth and development

– Constructive feedback builds trust when delivered the right way

– Real partnerships show their value most when things go wrong

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Helpful Links:

Chad Honaker, CEO with Ashtonne Packaging: https://www.ashtonne.com/

Jason Reynolds, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, dives into the art of uncovering pain in a sales opportunity.

There is a difference between surface-level “professional pain” and the deeper, more urgent “personal pain” that actually drives decisions. When doing without your product or service is more painful than the cost of doing business…well, you’ve got yourself a deal!

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– If there’s no pain, there’s no urgency to make a decision or to make a change

– Surface problems rarely lead to real decisions

– Professional pain explains the issue, personal pain drives action

– Most sellers stop asking questions too early

– The best conversations happen just beyond comfort

– You’re not creating pain, you’re uncovering it

– Depth of understanding determines strength of solution

– Buyers act when the cost of inaction becomes personal

– Slowing down often speeds up the sale

– Real selling is about solving meaningful problems

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Pat McManamon, Senior Partner at Sandler by The Ruby Group to talk about budgets. How we bring them up, what we think about them, and how we can take the pressure out of the topic entirely.

Professional salespeople bridge the gap on purpose. When both sides are aligned around solving the right problem, money stops being a barrier and becomes part of the solution.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Most discomfort around money comes from how we were raised to think about it

– Both buyers and sellers feel pressure when budget enters the conversation

– Budget should never be discussed before the problem is clearly understood

– If there’s no compelling reason to change, price doesn’t matter

– Strong sales conversations help prospects convince themselves first

– “What does this cost?” is often the wrong question at the wrong time

– Upfront contracts reduce pressure and build trust early

– When value is clear, people find a way to invest

——————-

Helpful Links:

Pat McManamon, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks about why it’s so hard to talk about money.

If someone wants something badly enough, they will find a way to pay for it. If they don’t, no pricing strategy or budget conversation will change that. Stop tiptoeing around cost. Stop assuming what someone can or can’t afford. And stop leading with budget out of fear.

Start selling!

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Money is one of the most thought-about but least discussed topics in life

– Sales is a transfer of enthusiasm

– People will find money for what they truly want or need

– Asking about budget too early weakens the sales conversation

– Sellers often project their own money beliefs onto prospects

– Value and desire must be established before discussing cost

– If there’s no real need, price becomes irrelevant

– Confidence in what you offer changes how money is discussed

– Great selling focuses on solving problems, not chasing budgets

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Mike Jones, owner of Sandler by the Ruby Group to reimagine how sellers can think about stalls and objections.

When a seller listens to the buyer, removes pressure and focuses on helping the buyer think clearly, the entire dynamic changes. Trust builds. Conversations open up. And the right decisions can be made with confidence instead of regret.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Stalls and objections are part of the decision-making process

– Buyers often hesitate because they’re working through uncertainty

– Objections are signals that more clarity is needed

– The goal is to understand what’s behind the pause

– Curiosity leads to better conversations than high pressure ever will

– Helping the buyer think clearly is more valuable than closing quickly

– Not every decision should lead to a sale—and that’s okay

– Trust is built when the seller prioritizes the buyer’s outcome

– Better decisions create better long-term relationships

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Helpful Links:

Mike Jones, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Paul Talbert, Vice President of Sales at Approved Freight, to talk about what it really takes to lead a sales team in a constantly changing environment.

Activity alone won't cut it. Strong sales teams are built on curiosity, accountability. In this episode, you’ll learn why simplifying the process often leads to better results, how great sellers know when to qualify and disqualify opportunities, and why proactive communication can be a true differentiator in a crowded market.

The sellers and leaders who win are working hard, but they’re also the ones thinking bigger, listening better, and adapting faster.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Curiosity is one of the most valuable traits a salesperson can develop

– Great sellers know when to qualify and when to disqualify opportunities

– Culture and accountability must work together to drive performance

– Simplifying the sales process can improve consistency and results

– Proactive communication builds trust and sets you apart

– Sellers need to believe in their product, service, and leadership to perform at a high level

– Technology and AI are changing expectations, speed matters more than ever

– The best sales teams focus on controlling what they can and adapting to what they can’t

– Strong leadership requires constant self-evaluation and adjustment

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Helpful Links:

Paul Talbert, VP of Sales, Approved Freight

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks about objections and the long-standing belief that objections are barriers to overcome. In truth, they are far more valuable.

Objections are signs of engagement. If a buyer pushes back, they’re thinking. They’re processing. They’re interested.So let’s go deeper.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Objections are signs of engagement

– No objection often means no real interest

– Buyers who push back are thinking, not dismissing

– Treat objections as invitations to go deeper

– Ask better questions instead of rushing to close

– Validate real concerns, even if it risks the deal

– Fake objections still reveal hesitation worth exploring

– Discomfort in the conversation is often a good sign

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Pat McManamon, Senior Partner and Trainer at Sandler by the Ruby Group, to talk about what leadership actually requires when the pressure is real. They dig into the four roles every effective leader has to balance—supervisor, coach, mentor, and trainer—and why leaning on just one of them limits your team.

In case you were wondering how you can become a better leader, this episode breaks down what it takes to build trust, make better decisions, and avoid the shortcuts that can create bigger problems down the road.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Most leaders default to telling instead of developing

– Real leadership requires balancing the roles of coach, mentor, trainer, and supervisor

– Promoting top performers often creates untrained leaders

– Hiring the wrong person damages the entire team

– Filling a seat fast creates long-term problems

– Teams trust what you do more than what you say

– Trust earns you the right to challenge and coach

– Inconsistent strategy breaks confidence in leadership

– Comfortable teams stop growing

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Helpful Links:

Pat McManamon, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies,takes a direct look at trust, one of the most important and most misunderstood parts of leadership. Not whether you think you’ve earned it, but whether your team actually gives it to you.

If you lead people, this is a chance to take an honest look in the mirror. Because trust is something that you earn. Trust is never something you are given.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– If your team hides problems until they blow up, they don’t trust you

– Bad news travels fast on strong teams, and gets buried on weak ones

– If no one pushes back on your ideas, you’ve created fear, not alignment

– Respectful disagreement is proof your team believes you’ll listen

– If people only bring you polished work, they don’t trust you with the process

– If your team is quiet, guarded, or careful, they’re protecting themselves from you

– You don’t get trust because you think you’re trustworthy. You earn trust based on how you behave

– If trust is missing, you already know why, you just haven’t owned it yet

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes back Jason Reynolds, Partner and Trainer at Sandler by the Ruby Group. They talk about the recent Sandler Sales Conference, where AI was a chief topic of importance, and how to maximize the return on investment for salespeople when they get back home and get back to work.

Condense your notes. Identify one or two ideas. Pressure-test them in your own business. Then teach them. Growth happens in the follow-through. And the professionals who improve are the ones who simplify, act, and stay consistent long after the conference ends.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

–Conferences fail when you try to implement everything at once

–Going in with a clear objective improves what you take away

–Information overload is the biggest enemy of execution

–AI should be viewed as a performance enhancer. It is not a threat.

–Condensing notes forces clarity and action

–Testing ideas yourself builds credibility before teaching others

–Growth requires discomfort—pay attention to what challenges you

–Consistency, not intensity, drives long-term improvement

–One implemented idea beats twenty forgotten ones

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Helpful Links:

Jason Reynolds, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, takes a different angle on professional growth from sales conferences, trade shows, and leadership events. Instead of chasing the areas where you struggle most, lean into what you already do well and build from there.

We all know the excitement of learning something new, the reality of returning to a full inbox, and the frustration of falling back into old habits. This approach doesn’t rely on massive change overnight, but instead focuses on small, intentional improvements that compound over time.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

–Most conference motivation fades quickly without a plan for execution

–Strengthening your strengths creates faster, more sustainable growth

–Trying to “fix everything” at once often leads to doing nothing

–Big ideas from experts can overwhelm if you’re not ready for them

–Small, practical tips from peers are often more actionable

–Use sessions for growth areas you already understand

–Use networking for real-world solutions to your struggles

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Tyler Roberts, VP of A-Gas, about selling in exactly that kind of environment. In many cases, the challenge is helping people see why the service matters at all, especially when time is short, habits are established, and the extra step can feel easy to skip.

Then, when the need is shown, comes the competition. In a commodity-driven market, where price can easily dominate the conversation, teams that can become a strategic partner instead of just another vendor win in the long term. It is a strong conversation about sales, timing, education, and the challenge of creating urgency when the need is real but not always obvious to the buyer.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Education is often the first step in creating urgency with buyers.

-Economic incentives usually motivate action faster than mission alone.

-Selling only on price is a losing strategy in a commodity market.

-Strategic partnerships help customers prepare for future industry changes.

-Good sales techniques help customers recognize problems before they become bigger ones.

——————-

Helpful Links:

Tyler Roberts, Commercial VP, A-Gas: https://www.agas.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, explores the critical difference between networking, networking events, and prospecting—three ideas that are often treated as if they’re the same thing. They aren’t.

Networking is a constant activity tied to your personal brand, while networking events are simply environments where people hope to build relationships. Prospecting, on the other hand, requires planning and research long before any event begins.

When sales professionals understand the difference between building relationships and pursuing business, the pressure gets manageable, and the results beg to follow.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Networking, networking events, and prospecting are three very different activities

-Networking is constant and tied directly to your personal brand

-Networking events are about relationship development, not selling

-Trying to sell at a networking event usually backfires

-Success at a networking event may mean starting just one meaningful relationship

-Know who you want to meet before attending an event and understand why you want to meet that person

-Prospecting requires preparation and research before contact

-A trusted network creates referrals and opportunities

-Doing the right thing at the right time builds lasting credibility

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Sandler by the Ruby Group Partner and Trainer Tom Thon to discuss one of the most practical tools in the Sandler methodology: the Upfront Contract.

The conversation explores how simple agreements at the beginning of a meeting can establish clarity, respect, and professionalism between two people trying to determine whether they should do business together. When both parties know what to expect, pressure drops, and the meeting becomes focused on solving real problems rather than navigating uncertainty.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-An upfront contract creates clarity at the start of a meeting

-It establishes mutual agreements instead of assumptions

-Buyers feel less pressure when expectations are clear

-Meetings stay focused when everyone knows the agenda

-Upfront contracts can be reset throughout longer sales cycles

-Clear agreements help protect both parties’ time

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Helpful Links:

Tom Thon, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, breaks down four universal concerns almost every customer has when meeting with a salesperson and explains how recognizing them can immediately lower tension and build trust.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Customers often enter meetings worried their time will be wasted

-If someone agreed to meet, they are interested in something

-Buyers want a professional to guide the conversation

-Many customers mentally decide they are “not buying today”

-Pressure drops when expectations are set early

-Preparation shows professionalism and respect

-Setting an agenda helps both sides stay focused

-Defining the time limit protects everyone’s schedule

-Giving permission to walk away removes sales pressure

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Sandler by the Ruby Group partner and trainer Jordan Mullet to break down what a true no-pressure sales call looks like. They explore why even good salespeople become pushy, where that pressure really comes from, and how professionals can stay focused on helping buyers make the best decision instead of chasing the outcome.

They also discuss the importance of a full pipeline, emotional awareness, and the discipline to let a deal die when it’s not right. Ironically, pulling back often reveals the truth and allows buyers to move forward on their own terms.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Most sales pressure comes from internal emotions

-Quotas and goals can drive unhealthy behavior if unmanaged

-A no-pressure call focuses on helping the buyer make a good decision

-Emotional awareness is critical in high-stakes conversations

-A full pipeline gives salespeople freedom to walk away

-Accepting a no can create trust and open new opportunities

-Pulling back often reveals the buyer’s true intent

-Buyers purchase in spite of pressure, not because of it

-Discipline and training are required to master this balance

——————-

Helpful Links:

Jordan Mullet, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks about the danger on the other side of pushy selling. While high pressure gives sales a bad reputation, passive selling quietly destroys results.

Don’t force people into decisions. But don’t hide from them either. Be confident, be prepared, and have the courage to ask for the business when it’s the right fit.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-High-pressure selling damages trust and reputation

-Passive selling is the opposite extreme and just as ineffective

-A true professional focuses on win-win outcomes

-No today does not mean no forever

-Confidence comes from believing in what you sell

-Preparation allows you to uncover real needs

-Respecting a prospect’s time builds credibility

-Relationships should lead to purposeful conversations

-Fear of rejection keeps many salespeople stuck

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Sandler by the Ruby Group partner and sales trainer Lauren Valentine about the right and wrong way to use email, texting, and digital outreach in today’s sales environment.

Lauren shares best practices on subject lines, referral strategies, varied outreach methods, and why emotional detachment is essential in prospecting.

It’s a reminder that great selling still comes down to doing the basics well, staying disciplined, and focusing on helping instead of pushing.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– The goal of prospecting is to generate interest. The goal of sales is to sell. There is a difference.

– Buyers today are overwhelmed and skeptical due to spam, scams, and AI-generated messages.

– Personalized outreach dramatically increases open and response rates.

– Referral-based subject lines and common connections can help warm cold outreach.

– Quality opportunities matter more than quantity in modern sales.

– AI can help research prospects and identify industry pain points efficiently.

– A varied outreach strategy (email, phone, LinkedIn, text) is more effective than relying on one channel.

– Texting can be appropriate when contact information is publicly shared.

– It may take 18–24 touchpoints before a prospect acknowledges your outreach.

– Emotional detachment and a consistent prospecting system are key to long-term success.

——————-

Helpful Links:

Lauren Valentine, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Ross Surratt, President and CEO of MFCP (Motion & Flow Control Products). Ross shares his journey from starting in an entry-level role to leading a national industrial distribution company, and why he chose growth and opportunity over short-term comfort early in his career.

Ross offers his perspective on how leaders must balance innovation with discipline, take calculated risks without overextending, and stay focused on building resilient organizations that can adapt as technology and markets evolve…Under Pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– The biggest opportunities often come with the highest risk

– Transparency builds trust faster than authority

– Leadership requires clarity, though many seek perfection

– Honest mistakes can strengthen teams

– Empowered people make better decisions

– Sales and engineering must work together to create value

– External pressure forces a stronger internal focus

– Long-term growth comes from disciplined thinking

– Risk must be managed well, while some might choose to avoid it

——————-

Helpful Links:

Ross Surratt, President and CEO, Motion and Flow Control Products: https://www.mfcp.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, explains why buyers are so guarded today and what sellers need to understand before they try to fix their outreach. He shares real experiences as a small business owner overwhelmed by irrelevant calls, generic emails, and pushy LinkedIn messages, and why even good salespeople now face the consequences of bad ones.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Most buyers ignore outreach because trust has been broken by poor prospecting habits.

– Volume and automation often create resistance instead of opportunity.

– Being helpful and respectful is the fastest way to stand out.

– When someone answers, focus on them instead of your pitch.

– Don’t abuse the opportunity when a prospect engages.

– Connection is not the same as a sale.

– Outreach should always follow the Golden Rule.

– Sellers must rebuild trust in a skeptical marketplace.

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Jason Reynolds, partner and trainer at Sandler by the Ruby Group, to talk about “behaviors”.

Jason walks through Sandler’s “success triangle”. That includes behavior, attitude, and technique. Then he zeroes in on what sellers actually control: goals, plans, and actions.

You may not control the market. You may not control buyer timing. But you absolutely control whether you make the call, send the email, ask for the introduction, or track your activity.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Sales is emotional because inconsistency creates mental pressure swings

-Head trash can sabotage performance before the numbers ever do

-Prospecting discomfort is normal — avoidance is costly

-Use the “More, Better, Different” filter to adjust behaviors

-Track activity like you would track diet or workouts

-Leaders must model accountability before coaching it

-Belief follows action, not the other way around

-Start with one committed behavior and build momentum

——————-

Helpful Links:

Jason Reynolds, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, chats with Robert Perry, speaks directly to sellers who are exhausted from trying to be better, faster, stronger every single day.

But what if “more” isn’t the answer?

If you’re doing your best, truly doing your best, then that has to be enough. Nothing more. Certainly nothing less.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Sales pressure is mostly self-imposed

– You can’t control outcomes, only behaviors

– 100% effort is the ceiling — there is no 110%

– Measure activities, not just results

– Celebrate the behaviors that move the needle

– Improve one flaw at a time, not everything at once

– Showing up daily compounds into real growth

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, chats with Robert Perry, partner and trainer at Sandler by the Ruby Group, to discuss buyer communication styles and what happens when seller and buyer aren’t in sync.

Robert explains how the DISC framework, often misunderstood as a personality test, should instead be used as a communication tool. When a seller presents through their own natural style without adjusting to the buyer’s preferences, confusion creeps in. The responsibility to adjust? It’s on the seller. That’s good news!

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Most sales breakdowns happen because of communication misalignment

– Buyer communication style is often revealed in the first 90–120 seconds

– DISC should be used as a communication framework, instead of simply a personality label

– The responsibility to adapt always falls on the salesperson

– Body language, tone, and repeated questions can be early warning signs

– When something feels off, trust your gut

– Resetting the conversation can increase trust and credibility

– Owning the miscommunication positions you as a consultative professional rather than a pushy salesperson

– Slowing down often moves the sale forward faster

– Pressure decreases when alignment increases

——————-

Helpful Links:

Robert Perry, Partner and Trainer, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Joe Giovanini, President of MAG Resources, to talk about what it really takes to scale a business, the right way, for the right reasons.

They talk about the importance of systems, structure, and repeatable processes, while being honest about the mistakes that come with hiring, growth, and leadership under pressure. And why most business problems aren’t about products at all. Business, and all that comes with it, is about people.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida.

Key Takeaways:

—Scaling a business changes everything and you learn that what works at $1M won’t work at $5M

—Processes protect culture as organizations grow

—The wrong hire is one of the most expensive mistakes a leader can make

—Strong businesses are built bottom-up.

—Fulfilled people perform better, lead better, and stay longer

—Ownership mindset beats micromanagement every time

——————-

Helpful Links:

Joe Giovanini, President, MAG Resources: MAGResources.net

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, shares three ways we as leaders or sellers can find common ground with our prospects, customers and team. Even if we might get along.

You don’t have to be best friends to work together. You don’t have to see eye-to-eye to do something meaningful. But you do have to decide whether your ego or your purpose is going to lead the way

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Most people want to help, even when their behavior says otherwise

– Difficulty doesn’t mean someone is broken or bad

– Perspective is shaped by experiences you’ll never fully see

– Communication is the seller’s responsibility, not the buyer’s

– Not everyone needs you right now, and that’s okay

– Letting go can be an act of purpose. It doesn’t mean failure, and it doesn’t mean forever

——————-

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In sales, leadership, and life, tension shows up the moment conversations stop being adult-to-adult and start turning into power plays. When one side needs to win, dominate, or control, progress stalls and pressure takes over.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Sandler trainer and Ruby Group partner Tom Thon about what “adult conversations” really look like in sales. They talk about emotional attachment, equal business stature, and how tools like upfront contracts can reveal whether real partnership is possible.

If the goal is to create clarity, respect, and momentum under pressure, then this episode is for you.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Pressure increases when conversations become “me vs. you”

-Buyers and sellers both contribute to immature dynamics

-Emotional attachment changes how sellers communicate

-Respect creates equal business stature

-Upfront contracts set clarity, not control

-It’s okay—and healthy—to hear “no”

-Strong pipelines reduce desperate behavior

——————-

Helpful Links:

Tom Thon, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode, Bryan Lefelhoc digs into a familiar but uncomfortable truth: when ground rules aren’t set, adults start acting like children. And in sales, that rarely ends well.

Using a simple (and very real) family story, Bryan walks through why tantrums happen in business relationships, how unclear expectations create friction, and what it looks like to be the adult in the room—especially when the other side refuses to be.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key takeaways

-When rules aren’t defined, people default to their own

-“Me first” behavior shows up on both sides of the sales table

-Clear expectations early prevent emotional blowups later

-Defining success upfront changes how both sides behave

-You don’t have to mirror childish behavior to move things forward

-If you’re the only adult in the room, act like it

-Strong relationships are built on clarity, not concession

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Lauren Valentine, Partner at Sandler by the Ruby Group, who is leading the organization’s expansion into New York’s Capital Region.

The conversation ranges from equal stature in sales to ageism and the unique pressures women face in revenue-generating roles. Lauren explains how preparation, upfront contracts, and disarmingly honest conversations allow sellers of both sexes to earn respect rather than demand it.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Equal stature is earned through preparation and can be attained by any seller in any situation.

-Trust is earned. Respect should be expected from both the seller and the buyer from the very beginning.

-If a prospect won’t meet during business hours, that’s a qualification signal that shows the buyer may not be interested in the same things that you are.

-Walking away can strengthen credibility.

-Likability is not a substitute for structure and process

-Clear boundaries protect both professionalism and purpose

-Confidence grows when sellers stop trying to be “chosen.”

-Ethical selling requires courage under pressure that demands results at all costs.

——————-

Helpful Links:

Lauren Valentine, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Brenda Lee Cutlip, president of Shelby Joes. Brenda’s husband and business partner “Shelby Joe” passed away as they were building the family business. She talks about faith, perseverance, and what it looks like to keep building, even when that means going it alone.

How did she do it? From early local partnerships to growing regional distribution and future opportunities with larger chains, she explains how trust, relationships, and patience have helped to keep their dreams alive.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Pressure intensifies when the circumstances become almost unbearable

-Faith can be a stabilizing force when plans fall apart

-Community support often shows up when you least expect it

-Growth doesn’t require certainty, just willingness

-Loss can reshape a dream without ending it

-Listening for peace can matter more than listening to opinions

-Small confirmations can carry you through big uncertainty

-You don’t need a safety net to take a meaningful step forward

——————-

Helpful Links:

Brenda Lee Cutlip, President, Shelby Joes: https://shelbyjoes.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Kim Pool, a career coach with IntoUSA. With more than 20 years of experience in career development and outplacement, Kim works with individuals navigating layoffs and career transitions while also helping employers support people well during difficult exits.

We talk about what people actually experience after a job ends, like shock, doubt, anger, and fear, and why rushing into applications often backfires. We also discuss how thoughtful employers protect trust and culture by offering career support.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Job loss often disrupts identity before it disrupts finances

-Panic-driven job searches usually delay progress

-Clarity about values leads to better career decisions

-Confidence grows when people understand what they bring to the table

-Employers influence culture by how they handle transitions

-Career coaching helps people regain direction in addition to finding openings

-Pressure can become a reset point instead of a stopping point

——————-

Helpful Links:

Kim Pool, Intoo USA: https://www.intoo.com/us/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Elizabeth Orley, founder of Elizabeth Ink, a consulting firm dedicated to making the digital world accessible for everyone.

We break down what digital accessibility actually means in practical terms and towards marketing success. We also shed some light on the growing legal landscape around accessibility, the rise in lawsuits, and why overlays and quick fixes often do more harm than good.

Building digital spaces that work for more people isn’t just good compliance or good marketing. It’s good business, done with intention. On purpose.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Digital accessibility affects websites, social media, video, and AI-generated content

-Accessibility improvements often improve SEO and discoverability at the same time

-Many businesses are exposed to legal risk without realizing it

-Website overlays do not solve core accessibility issues and can create new problems

-Proper headers and alt text help both screen readers and search engines

-One in four Americans lives with some form of disability

-Captions and transcripts improve engagement, and are not just meant for compliance

-Accessibility is becoming a requirement in many states

——————-

Helpful Links:

Elizabeth Orley, Elizabeth Ink: Elizabethink.net

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

We’re talking about careers, recruiting, and the business of both in this episode of Purpose Under Pressure. Host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Izka González, founder of The Hiring Revolution and an international talent acquisition consultant. Izka shares how she moved from Mexico City to Cleveland, built a successful corporate recruiting career, became a Mom, and then an Entrepreneur.

She left her job when she had to leave her job. Plain and simple. She began sharing what she knew about hiring on LinkedIn, helping people understand how recruiting really works and why. And she built a business that bridges the gap between how hiring is perceived, and how it actually functions.

Her message in this episode is that most careers aren’t broken, but they do require adaptation, clarity, and a willingness to challenge limiting beliefs. And they require Purpose, Under Pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Burnout often shows up physically before we acknowledge it mentally

-Fast career growth without boundaries can quietly become unsustainable

-Financial awareness creates options during moments of transition

-Many job-search struggles stem from mindset before strategy

-Understanding how recruiting works changes how you show up

-Personal branding is about clarity, not self-promotion

-You can’t control hiring outcomes, but you can control preparation

-AI and automation are changing work, not eliminating people

-Saying “no” can be a necessary leadership decision

-Reinvention often begins by using what you already know

——————-

Helpful Links:

Izka Gonzalez, The Hiring Revolution: https://www.linkedin.com/newsletters/the-hiring-revolution-6934521483931127808/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Janice Jokkel, business owner, coach, keynote speaker, and founder of The Biz Hive joins host Bryan Lefelhoc, founder of Bryan Media Strategies, in this episode of the Purpose Under Pressure Podcast. Janice talks about early sales leadership at a young age, building a successful family entertainment business, and then firing herself to save it. It's a story about success, burnout, humility, and bold reinvention.

The conversation also dives into Janice’s upcoming book Built to Thrive, her mission to help business owners lead smarter and work less, and the mindset shift required to stop surviving and start building something sustainable.

Foks, if you’ve ever thought about throwing up your hands and giving up, this episode will give you something else to think about. Thrive!

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Pivoting is required to adapt and to succeed under pressure

-Founder syndrome can quietly become the biggest limitation in a business

-Burnout often shows up before we’re willing to admit it

-Sometimes the best move a leader can make is to fire themselves

-Trusting your team is essential for real growth

-Working harder does not always mean working smarter

-Vulnerability is a leadership skill.

-Surviving and thriving are two very different business outcomes

——————-

Helpful Links:

Janice Jokkel, The Biz Hive: https://thebiz-hive.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, has a conversation with Steven Walbolt, President of MDG Flooring America and Kiba Studios.

Steve shares how he left corporate America to bet on himself, his family, and a struggling family business with nothing but faith, determination, and a refusal to quit.

Let this episode serve as a reminder that nothing good comes easy for an entrepreneur. And that pressure doesn’t disappear when success shows up. But more so as an encouragement that acting on your purpose is what the purpose was meant for in the first place.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-The leap into entrepreneurship is simple. That same leap is not easy. There is a difference

Fear evolves into something different after success is achieved;

-Comfort is is never the goal of being an Entrepreneur. Success is measured in Growth

-Delegation is a leadership skill that must be learned

-Systems create freedom.

-Culture outperforms charisma

-True success is measured by people developed.

-Legacy is built through leadership.

——————-

Helpful Links:

Steve Walbolt, President MDG Flooring America/Kiba Studios: https://www.mdgflooringamerica.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Rod Neuenschwander, co-founder and president of Gift Ology and the Ruhlin Group, and author of From Crisis to Clarity. Rod opens up about losing his longtime business partner, John Ruhlin, and what it meant to rebuild a company and a future in the middle of grief.

Rod speaks candidly about purpose, faith, decision-making, and the clarity that comes only when you refuse to quit, even when the path ahead is nothing like the path that you planned.

This episode challenges leaders to step back and evaluate the cracks forming beneath the surface: the slow leaks, the ignored issues, the assumptions that feel safe until they’re not. It’s an invitation to confront what’s real and to find a way forward that’s focused, honest, and grounded in purpose rather than pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Crisis often forms quietly long before leaders notice

-Clear purpose becomes an anchor when pressure peaks

-Culture cannot be created in crisis, It has to exist beforehand

-Moving quickly creates clarity faster than planning from a distance

-Most small businesses live only a few decisions away from crisis

-A trusted team becomes the stabilizing force when everything else shifts

——————-

Helpful Links:

Rod Neuenschwander: The Ruhlin Group http://businessonthebrink.com and http://giftologygroup.com

Crisis to Clarity: A Proven Framework to Transform Your Business on the Brink: https://a.co/d/84TWxds

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Coach Lee Owens, a sixteen time champion football coach at Ashland University, the University of Akron, The Ohio State Univeristy, Galion High School, Massilon and others along the way. They got together to talk about his new book, Spirit of a Team: Successful CEOs and Coaches Share Their Strategies for Achieving Excellence. 

Owens explains why he chose to write it after 45 years in coaching and how lessons from championship football connect directly to corporate leadership and everyday life.

Topics like how recruiting great people, cultivating culture, and maintaining integrity form the foundation of lasting excellence are shared, as well as stories of players and leaders who embodied those principles. 

The mark a true leader leaves behind is legacy. For Owens, that legacy lives not in trophies or records, but in the young men and women who grew, learned, and carried his lessons forward.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-True excellence is more than achievement; it’s success with significance.

-Every organization needs a “Tom Brady”, a difference maker who sets the tone.

-The best leaders build culture before chasing results.

-Pressure reveals motivation: if you’re in it for money or recognition alone, it will eventually break you.

-Winning without integrity isn’t winning at all.

-Preparation and belief can narrow the gap between underdog and champion.

-Failure handled well builds resilience that success never could.

-Great teams—and great companies—operate like families built on trust and shared values.

-Legacy isn’t measured in stats, but in lives changed.

——————-

Helpful Links:

Lee Owens: www.coachesplaybook.com

Spirit of a Team: Available on Amazon - https://a.co/d/foPlNbv

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Becky Cross, Vice President of Client Partnerships at FIT Technologies, a Cleveland-based managed IT services firm that supports clients nationwide. FIT has become known for its people-first culture, earning 11 consecutive NorthCoast 99 awards and maintaining steady growth while helping companies navigate complex technology challenges with clarity and purpose.

Becky shares how FIT grew through the pandemic, doubling in size while preserving authentic client relationships and learning to scale responsibly. She explains how the company’s employee ownership structure and use of the Entrepreneurial Operating System (EOS) helped stabilize growth, strengthen internal culture, and reinforce a shared mission during turbulent times.

The discussion explores what’s next for business technology — from cybersecurity to the rise of AI — and underscores how purpose-driven leadership and genuine partnerships can turn pressure into progress.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Growth works best when it’s built on trust and authentic relationships, not transactions

-A strong company culture protects both employees and clients when pressure hits

-Expanding too fast can expose cracks, but it also reveals where systems need strengthening

-Employee ownership creates accountability that naturally improves service and outcomes

-Structure and clarity (like the EOS model) can turn chaos into direction

-Cybersecurity must be treated as a constant priority, not a one-time project

-AI should be approached thoughtfully — use it to enhance people, not replace them

-Technology decisions are business decisions; both require purpose and perspective

-Partnering with experts can help small and midsize businesses compete at a higher level

-Staying true to your “why” helps you adapt without losing your identity

——————-

Helpful Links:

Becky Cross, VP Client Partnerships, FIT Technologies: https://www.fittechnologies.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Christian Ponce, Executive Director for University Marketing at Indiana State University. Chris is a higher education marketing executive, an immigrant, a first-generation college graduate, and now a passionate advocate for multicultural marketing and inclusion in higher education.

Together, they explore the challenges that international and multicultural students face, from loneliness and cultural barriers to the pressure of navigating systems not built with them in mind.

This conversation is both candid and practical. It calls leaders, educators, and communities to recognize the changing demographics, to break down silos, and to embrace a new mainstream that is already here.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Pressures in higher education mirror the pressures of life: they demand resilience, adaptation, and clarity of purpose.

-International students often experience deep loneliness, cultural dissonance, and language barriers that require intentional outreach.

-Universities can’t rely on marketing “gloss”. Authenticity matters, and students will walk away if promises don’t match reality.

-Inclusion and multicultural marketing make both moral and business sense, especially as demographics shift toward greater diversity.

-Corporate America has long understood the value of speaking to diverse markets; higher ed can learn from that pragmatism.

-Institutions must recognize the “new mainstream” — a generation that is majority diverse — and adapt their language and practices.

-Mission clarity is vital: not every school can be everything to everyone, but each must be true to its identity.

-Leadership must involve honest conversations about relevance, strategy, and breaking down silos across campus.

-Authenticity, purpose, and mission-driven focus are the keys to thriving under pressure, for both individuals and institutions.

——————-

Helpful Links:

Christian Ponce: https://www.chrisponce.com/

Indiana State University: https://indianastate.edu/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Gail Laux, founder of the Ohio Bird Sanctuary. She shares how a small project grew into one of Ohio’s leading nature and education centers, and how she navigated the difficult balance of family, leadership, and community expectations along the way.

The conversation explores the realities of running a nonprofit like a business, the pressures of succession planning, and the personal trials that shaped Gail’s journey. She reflects on why the sanctuary has always been about more than birds, and how accessibility, education, and people remain at the heart of its mission.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Nonprofits thrive when treated with business discipline.

-Listening to the community builds lasting support.

-Leadership transitions require planning and patience.

-Family challenges can reshape and strengthen mission.

-Accessibility makes nature meaningful for everyone.

Running a nonprofit means stewarding resources wisely.

-Resilience is built by leaning on others.

-Legacy lives on through people who carry the mission forward.

——————-

Helpful Links:

Gail Laux, Ohio Bird Sanctuary: https://www.ohiobirdsanctuary.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Sruti Baz, co-founder of Moumas, a company making authentic Indian lentil kits accessible to families across the U.S. Sruti shares how food became her bridge for passing down culture to her children, why lentils offered both nourishment and opportunity, and how a late-night spark grew into a business with real momentum.

From experimenting with homemade spice blends to selling at farmers markets and landing on grocery shelves, Sruti opens up about the ups and downs of building a startup. She talks about the operational hurdles, the importance of listening to customer feedback, and the lessons that come from taking risks one step at a time.

Whether through scholarships, community engagement, or making healthy meals more accessible, Sruti shows that success is about more than profit; it’s about aligning business with purpose.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Even small risks can spark a business.

-Friends and community feedback are invaluable for shaping new ideas.

-Incremental growth builds confidence and keeps momentum steady.

-Packaging, sizing, and presentation make a real difference in customer retention.

-Balancing business with family requires constant re-centering and tough choices.

-A supportive network, both personal and professional, is essential.

-Staying true to values gives a company lasting direction.

-Every challenge is a chance to refine and improve the product.

-Success begins the moment you take the first step.

——————-

Helpful Links:

Sruti Baz, Mouma's Indian Staples: https://www.eatmoumas.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Ashley Krause, Executive Director of the Children’s Center of Medina County. Ashley shares her journey into child advocacy, beginning with years of front-line work in child abuse investigations and leading to her role guiding a multidisciplinary team that supports children and families in crisis.

Ashley opens a window into the day-to-day reality of the Children’s Center. She also talks candidly about the personal toll this work takes, how she balances her professional responsibilities with raising her own children, and why community awareness and kindness are essential in addressing child abuse.

Ashley reminds us that even in the darkest situations, purpose can break through the pressure. Every act of belief, every moment of compassion, and every choice to get involved creates a pathway toward healing. The work is never easy, but it’s always worth it—because a child’s future depends on it.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Abuse and neglect happen everywhere, regardless of income or neighborhood.

-The Children’s Center provides forensic interviews, foster visitation, advocacy, and prevention programs.

-CASA (Court Appointed Special Advocates) gives children a voice in the legal system.

-Post-COVID realities and increased openness about mental health are influencing abuse reporting.

-Community awareness is crucial—“child abuse is a community problem that requires a community solution.”

-Nearly 500 cases of abuse or neglect were investigated in Medina County in 2024 alone.

-Many children know their abusers, making disclosure and prosecution complex.

-Internet exploitation and generational cycles of abuse add new layers of difficulty.

-Self-care and prevention education are critical for both professionals and parents.

-Everyone can help—by volunteering, fostering, mentoring, or simply by showing kindness.

——————-

Helpful Links:

Ashley Krause, Children’s Center of Medina County: https://medinacountychildrenscenter.org/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Scott Barron, Founder and Chief Reinvention Officer of School Growth and Educators Among Us. With years of experience as a school administrator, entrepreneur, and leadership coach, Scott shares his insights on how to support educators, build resilient cultures, and lead with both love and accountability. His work through School Growth and Educators Fellowship is transforming how schools and organizations adapt to change and sustain excellence.

Scott and Bryan dive into the habits that make leaders effective, from communication that builds trust to creating cultures rooted in clear values. They explore why excellence isn’t just about goals but about habits of character and trust, and how the right culture becomes a competitive advantage no competitor can copy. The conversation also highlights the unique challenges educators face, why burnout happens, and how both schools and businesses can learn to thrive by leading with purpose.

As the episode wraps, Scott outlines practical ways leaders can engage with his work—whether through his bestselling book Love Them and Lead Them, his upcoming book Laws of the Grapevine, or the Educators Fellowship. It’s a call to leaders everywhere: lead with clarity, reinforce culture with discipline, and never forget the power of purpose when the pressure is on.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Change is inevitable, but thriving requires leaders who know how to guide others through it.

comes not from lofty goals but from daily habits of character, trust, and learning.

-Communication should be viewed as a tool to build trust and engagement, not just information delivery.

-In schools and businesses alike, culture is the ultimate strategy—and it’s what you tolerate that defines it.

-Burnout is real, and leaders must intentionally rekindle passion to sustain purpose.

-Hiring people who already embody values is easier than trying to train culture into them.

-A strong culture is nearly impossible to copy, making it the strongest competitive advantage.

-Leaders need humility and curiosity to listen deeply, adapt, and innovate.

-Coaching accelerates learning curves and provides perspective that leaders can’t always find within their own organizations.

-The true product of a school isn’t just the students—it’s the educators and the daily experience they create.

——————-

Helpful Links:

Scott Barron: https://www.schoolgrowth.com/ and https://www.edfellowship.org/home-1

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with his close friend and pastor, Bill Ludwig, senior pastor at Five Stones Community Church and founder of Confluence. Bill is a pastor, but he’s many other things. He’s a serial entrepreneur, a leader, and someone who lives out a multi-vocational approach to purpose.

Together, they explore Bill’s journey of helping others reach their potential, why curiosity is central to his calling, and how he uses every role he takes on as a way to connect with people.

Bill also opens up about the devastating semi-truck accident that nearly took his life in 2022. He shares the raw details of recovery, the identity struggles that came with pain and setbacks, and how community, surrender, and a shift in perspective brought him through the darkest days. His story is one of resilience, contentment, and the surprising growth that can come from starting over.

From curiosity-driven leadership to finding meaning after loss, this conversation offers wisdom for anyone facing obstacles. Bill reminds us that stopping, asking better questions, and giving ourselves permission to pursue what we truly want can transform pressure into purpose.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

– Purpose is often discovered in hindsight by looking at how experiences connect.

– Multi-vocational leadership creates synergy between passions, income streams, and impact.

– True connection happens when curiosity leads us into new places and relationships.

– After catastrophic setbacks, surrender and community are key to recovery.

– Hopelessness is often countered by people who refuse to let us stay there.

– Small steps forward, even unnoticed, can lead to profound growth.

– Pressure can cause us to lose identity—but it can also refine it.

– Contentment often comes when we release control and embrace help.

– Curiosity opens doors to solutions when obstacles seem insurmountable.

– The best life is lived authentically—being yourself in every role.

——————-

Helpful Links:

Bill Ludwig, 5 Stones Community Church: https://www.5stones.org/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes back Khash Saghafi, owner of Liberty Home Mortgage. 

Khash first appeared with Bryan in 2022 on the Dash of Grit podcast, sharing his journey of resilience and determination. Now, years later, he returns with fresh perspective on what it means to lead under pressure—whether mentoring high school wrestlers, rebuilding a business in a struggling industry, or living with the gratitude of someone who survived being stabbed and left for dead.

The conversation explores what it looks like to push forward when everything says stop. Khash opens up about clawing his way back from financial collapse, what he learned from his father and wrestling coaches, and why honesty about struggles has built trust with his team and clients. He also shares how those lessons translate into guiding others, from young athletes to employees determined to weather the storm.

And there’s even an unforgettable moment that proves Khash’s commitment: a mortgage closed from the side of a mountain at 14,000 feet. Under pressure, the people who refuse to quit aren’t just surviving—they’re leading, building, and inspiring others to do the same.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, Florida

Key Takeaways:

-Resilience is built in the toughest moments, not the easy ones.

-Wrestling taught Khash to live life action by action, inch by inch.

-Nearly losing his life gave him a daily drive rooted in gratitude.

-Leadership is about showing up and working alongside your people.

-Culture thrives when truth is prioritized over perfection.

-Motivation comes from life itself, not just business wins or losses.

-Real success isn’t about chasing money—it’s about trusting the process.

-Employees buy in when they see leaders living the values they preach.

-Struggles don’t weaken credibility—they prove authenticity.

——————-

Helpful Links:

Khash Saghafi: https://www.libertyhomemortgage.org/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Eli Yoder, known by millions as the “Preaching Truck Driver.” 

Raised in a deeply conservative Old Order Amish community, Eli eventually left everything behind—his family, his upbringing, and even his name in some ways—to pursue a life of freedom, truth, and purpose. Today, he drives a truck and spreads the Gospel to millions online. His journey from legalism to liberation, from tradition to truth, is raw, real, and refreshingly honest.

Bryan and Eli talk about what it means to be truly “deceived” by religion, why Eli left his Amish community the moment he turned 18, and how he found freedom in the pages of an English Bible. They explore Eli’s struggles with guilt, identity, and the courage it took to not only escape, but to speak out. Through stories of personal loss, joy, and transformation, Eli shows how purpose often reveals itself after the pressure breaks you open.

Whether you’re curious about Amish tradition, wrestling with your own questions of faith, or just in need of a reminder that you’re not alone in the struggle, this conversation will meet you right where you are. It’s not about being perfect. It’s about being real, and being willing to step into something better.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, Florida

Key Takeaways:

-Eli was raised in a strict Old Order Amish community that rejected modern conveniences—and salvation by faith.

-His grandfather founded a more conservative sect of Amish, emphasizing manmade rules over Biblical truth.

-Eli left the Amish at age 18 to avoid the cycle of guilt and shame he saw his father endure.

-He lived in fear for years, believing he was doomed for leaving.

-In 2017, a fellow ex-Amish friend challenged him to read the Bible in English. That changed everything.

-Eli found Christ in the book of John while sitting in his semi-truck—and he hasn’t stopped sharing since.

-His online videos, sermons, and Q&As reach millions and inspire people from all backgrounds.

-His book Undeceived tells his full story, from Amish tradition to Christ's redemption.

-Despite criticism, Eli remains committed to preaching grace, faith, and relationship over religion.

-He continues to visit Amish communities, love others unconditionally, and live on purpose every day.

——————-

Helpful Links:

Eli Yoder: https://eliyoder.com/

Buy the Book: https://www.amazon.com/Undeceived-Amish-Tradition-Christs-Redemption/dp/1644577682

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Greg Gorrell—Vietnam War combat veteran, author, and Ashland, Ohio native—to share the story behind his book Vietnam Survival There and Home. 

Greg served in the Mekong Delta in 1967 and returned to a country unprepared to understand or honor what he had endured. Decades later, he breaks his silence not just for himself, but for the thousands of veterans who never had the chance—or never found the words.

The conversation weaves through combat, homecoming, heartbreak, and redemption. Greg opens up about the emotional scars of war, the failures of strategy and support, and the overwhelming need for our nation to remember. 

Through his book, he's helping families understand what their loved ones went through, especially the many veterans who never spoke of it. And he's urging others to share their stories while there's still time.

This is more than a veteran's memoir. It's a call to action. A challenge to listen, to learn, and to pass these truths on to the next generation so we don’t repeat the tragedies of the past. Whether you're a veteran, a family member, an educator, or simply someone who cares, this episode will stay with you.

Key Takeaways:

-Greg served as an infantry combat soldier in Vietnam in 1967 during major troop build-ups.

-Upon returning home, he—like many veterans—faced rejection, misunderstanding, and silence.

-His book aims to give voice to his story and help others understand the cost of war.

-Vietnam veterans are dying at a rapid rate; their stories must be told now.

-The war's lack of strategic clarity and political interference led to devastating loss.

-Greg returned to Vietnam with his sons to find healing and honor fallen comrades.

-Proceeds from his book go to local veterans’ initiatives and events.

-The Veterans Appreciation Event in Ashland celebrates all veterans and welcomes families.

-Saying "Welcome home" to a Vietnam veteran can have profound meaning.

-We must listen to our elders and veterans—before it's too late.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, Florida

——————-

Helpful Links:

Greg Gorrell: gggorrell@gmail.com

Buy the Book: https://www.amazon.com/Vietnam-Survival-There-Home-Story-Gorrell/dp/B0FGVLCJ1H

Ashland Veterans Appreciation Day Event: https://www.acvad.org/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Fred Hunt, Director of Sales and Marketing at RW Beckett Corporation. With a background as an Air Force pilot and officer and years of experience in corporate leadership, Fred brings a unique perspective to growth, sales, and people development. 

Fred shares how his military training shaped his ability to lead through calm confidence, how he “chair flies” through business challenges, and why he believes the most important metric isn’t revenue, but the growth of people. From implementing Sandler’s sales methodology across international teams to integrating acquired companies into a values-first culture, Fred breaks down what it means to lead with both excellence and empathy.

You’ll hear how purpose becomes more powerful under pressure when it’s lived consistently, not just spoken about. We are digging into the habits and mindset that allow leaders to remain steady when the heat is on, both in the cockpit and in business.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, Florida

Takeaways:

-Leadership is not about telling—it's about walking alongside

-Seeing “around the corner” enables resilient decision-making

-Equal business stature creates stronger sales relationships

-Strong cultures are built on lived values, not just mission statements

-Leadership requires calm in chaos—like a pilot in turbulence

-Growth of people always comes before growth in numbers

-A values-driven business can still scale without losing its core

-The right environment brings out the best in people

-Shared language improves performance across global teams

——————-

Helpful Links:

Fred Hunt: https://www.beckettcorp.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Marine veteran, motivational speaker, and entrepreneur T. Shane Johnson, who shares the incredible journey he and Charlie have been on, from a small-town café to building America’s first indoor hydroponic coffee farm and landing shelf space in over 900 major retail stores. He reflects on the deep pain that fuels his drive, the lessons learned from surviving death and homelessness, and the intentional decision to center his daughter in both life and business.

Whether you’re a parent, entrepreneur, or just someone looking to stay on-purpose in the middle of life’s chaos, this conversation is for you. It’s not just about coffee or business growth, it’s about what matters most when the pressure is on. T. Shane and Charlie’s story is a living reminder that success isn't just measured by revenue or reach, but by the laughter, love, and legacy you leave behind.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways:

-Kids are capable of incredible things when you’re present and believe in them

-Big Guns Coffee grew from a trailer to 900+ stores in just 2 years

-T.Shane’s daughter Charlie personally pitched and landed deals with Walmart and Sprouts

-Business growth came with real struggles, including cease and desist orders and production crises

-Homeschooling, hydroponic farming, and national sales—all managed by a 2-person team

-Shane’s military experience and second chance at life drive his relentless pursuit of purpose

-Success is about freedom, laughter, and choosing a better future—not desperation

-You don’t need a thank-you for serving, just live a life worth the sacrifice of others

——————-

Helpful Links:

T. Shane Johnson: BiggunsCoffee.com

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, speaks with Gray Silva, the Executive Vice President of Sales at KAG North America, about the logistics industry and the pressures faced by truck drivers.

Gray shares insights on KAG's growth, the challenges of just-in-time inventory, and the importance of maintaining customer satisfaction. And they discuss the logistical nightmare that was the COVID -19 pandemic.

The conversation also touches on the truck driver shortage, the effects of tariffs, and the lessons learned from recent economic changes.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways

-KAG is focused on growth through acquisitions.

-Truck drivers face unique pressures on the road.

-Just-in-time inventory is crucial for logistics.

-COVID-19 drastically changed the logistics landscape.

-Consumer behavior shifted during the pandemic.

-Leadership comes with personal pressures and responsibilities.

-The trucking industry faces a driver shortage.

-Tariffs impact transportation costs and logistics.

-Doing the right thing is essential in business.

——————-

Helpful Links:

Gray Silva, Vice President, Sales, KAG North America - https://www.thekag.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies discusses the challenges and strategies of sales with Matt Rocco, a sales trainer and coach from Sandler by the Ruby Group. They explore the importance of building trust in sales, the role of leadership in sales success, and the necessity of adapting to new technologies. 

Matt shares insights on effective business development, the significance of asking the right questions, and the long-term commitment required for successful sales training.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways

-Purpose Under Pressure focuses on how pressure affects our work lives.

-Sandler by the Ruby Group emphasizes ethical sales practices.

-Business development is about building relationships, not just closing deals.

-Trust is essential in sales; rapport must be established first.

-Salespeople often struggle with rejection and must maintain a positive mindset.

-Leadership plays a crucial role in the success of sales teams.

-Sales training requires time and consistent practice to be effective.

-Technology can enhance sales efficiency and effectiveness.

-Asking the right questions is key to understanding client needs.

-Sales success is a combination of mindset, strategy, and relationship building.

——————-

Helpful Links:

Matt Rocco, Sales Trainer and Coach, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Katie Navarra-Bradley, a content development specialist and leadership coach with KatieTheCoach.com. 

They discuss Katie's journey from a successful sales career to freelancing and ultimately launching her own business. The conversation highlights the importance of relationships in sales, the challenges of transitioning to entrepreneurship, and the impact of community and support in building confidence. 

Katie shares her experiences with pressure, personal growth, and her passion for leadership development, including her work with horses as a unique coaching tool.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways

-Building relationships is key to success in sales and business.

-Freelancing can lead to entrepreneurship if managed well.

-Experiencing burnout can be a catalyst for change.

-We all suffer from imposter syndrome

-Finding a niche outside of your comfort zone can be beneficial.

-Pursuing multiple passions can lead to a fulfilling career.

-There’s plenty for everyone in any industry.

-Take that chance before it's too late.

-You still need to do the work yourself.

-Trust your gut. If your gut is telling you now is the time, do it now.

——————-

Helpful Links:

Katie Navarra-Bradley, Katie Navarra Creative Services and Katie the Coach: https://katienavarra.com/ and https://katiethecoach.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Darlene and Samir Rashed, co-owners of Crefco Financial Group. They discuss the challenges of balancing marriage and business, the importance of resilience in both areas, and how they adapt to changes in the mortgage industry.

This is their second time on the Purpose Under Pressure podcast, and it is interesting to explore where they are now, both in business, and as a couple. Together, they share insights on maintaining a strong relationship while navigating the pressures of their professional lives, emphasizing the need for communication, intentionality, and education in their business practices.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways

-Resilience is key in both business and marriage.

-Work-life balance is about integration, not separation.

-Intentional communication strengthens relationships.

-Adapting to change is crucial for success.

-Education is essential for informed decision-making.

-Challenges can strengthen personal and professional bonds.

-Empathy in business leads to better customer relationships.

-Understanding the market helps in guiding clients effectively.

-Learning from experiences shapes our approach to challenges. Couples are increasingly taking individual leadership in home buying.

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Helpful Links:

Darlene and Samir Rashed, CREFCO Financial Group: https://www.cfgohio.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Still, despite the stigma and the odds, career education is booming, and it’s helping to rebuild local businesses and economies that need a stronger workforce to survive.   

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Mike Parry, the superintendent of Grant Career Center, about the importance of career education and the challenges faced in providing it.

They discuss the growth of the center, the need for community and business support, and the evolving landscape of education funding. Mike shares his vision for the future of career education, emphasizing the need for collaboration and innovative thinking to better serve students and prepare them for the workforce. 

The conversation also touches on the role of parents in guiding their children’s career paths and the importance of adapting to the changing educational environment.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways

-Career education is crucial for preparing students for the workforce.

-Community support plays a vital role in the success of career education programs.

-The growth of Grant Career Center reflects the increasing demand for vocational training.

-Funding and resource allocation are significant challenges in education.

-Partnerships with businesses can enhance career education opportunities.

-Parents should be involved in their children's career decisions.

-The timeline for education and career paths is changing.

-Career education should be accessible to all students, regardless of background.

-Innovative thinking is necessary for the future of education.

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Helpful Links:

Mike Parry, Grant Career Center: https://www.grantcareer.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When life calls, we need to be prepared to answer the call. There is a reason, and that may just be your purpose.  

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Dr. Jon Parrish Peede, the president of Ashland University. They discuss the importance of purpose in leadership, the challenges faced in higher education, and the role of community in fostering character in students. 

Jon shares his journey to Ashland, the calling he felt to lead, and the financial pressures that universities face today. He also touches on his service to the United States government through appointments of the Bush, Obama, and Trump administrations, and talks about the need for accountability in government funding.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, Florida

Takeaways

-Higher education plays a crucial role in community development.

-A calling in leadership can come unexpectedly.

-Fear and anxiety are common in leadership roles.

-Life’s calling is intended to help us to be all that we can be

-The landscape of higher education is changing rapidly.

-Ashland University aims to create a unique identity that welcomes diverse perspectives.

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Helpful Links:

Jon Parrish Peede, Ashland University: https://www.ashland.edu/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Nick Kyriazis, the developer of Market 42 in Brunswick, Ohio. They discuss the vision behind Market 42, a unique dining destination featuring a variety of restaurants and vendors. 

Nick shares the challenges he faced in building the project, the importance of maintaining a strong mission, and the support he received from the community. The conversation highlights the significance of purpose in overcoming obstacles and the excitement surrounding the upcoming opening of Market 42.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, Florida

Takeaways

-Purpose drives us to overcome pressures in business.

-Building something from scratch requires vision and determination.

-Choosing the right mix of partners, purposefully is crucial for success.

-Compromises are sometimes necessary, but mission alignment is key.

-Culture within a business is essential for delivering quality service.

-Community support can significantly impact project success.

-Future growth and expansion are part of the long-term vision.

-Persistence is vital in the face of challenges.

-Success is about making dreams a reality, not just dreaming.

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Helpful Links:

Nick Kyriazis, Market 42: https://themarket42.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Lena Wilson, founder and CEO of Uncle Crunch, a company specializing in freeze-dried treats. Uncle Crunch is experiencing skyrocketing success. But that growth comes with its own unique challenges and pressure.  

Lena shares her journey from being laid off to starting her own business, emphasizing the importance of purpose, community, and resilience. The conversation explores the challenges of rapid growth, the significance of networking, and the role of family in her entrepreneurial journey. 

There’s much more to know about most businesses that achieve seemingly “overnight” rapid success. Lena’s story serves as an inspiration for aspiring entrepreneurs, highlighting the value of learning from failures and staying true to one's purpose…under pressure.  

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, Florida

Takeaways

-Purpose and family drives Lena's entrepreneurial journey.

-Family involvement is key to Uncle Crunch's success.

-Navigating regulations is crucial for food businesses.

-Growth requires careful financial planning.

-Networking has opened doors for Lena.

-Community support is vital for local businesses.

-Lena’s kids inspire her to work hard.

-Learning from failures is essential for growth.

-Staying local is important for Lena's vision.

-Future plans include expanding product lines for pets.

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Helpful Links:

Lena Wilson, Uncle Crunch: https://www.unclecrunch.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

There is nothing easy about non-profit, listener-funded Christian radio. That’s why it’s so important. 

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Bill Montgomery, the president and CEO of River Radio, a network of Christian radio stations to the program. They discuss the evolution of radio, the mission of River Radio, and the importance of community engagement and listener support. 

Bill shares insights into the challenges faced by non-profit Christian radio, the impact of music on listeners' lives, and the future of radio in a digital age. The conversation emphasizes the significance of supporting local Christian radio as a vital resource for communities.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, Florida

Takeaways

-River Radio has grown to 15 stations, focusing on local engagement.

-Listener support is crucial for non-profit radio stations.

-Maintaining a local presence is essential for community connection.

-Challenges include economic pressures affecting listener donations.

-Music can profoundly impact listeners during difficult times.

-Radio must adapt to compete with digital platforms.

-Building strong relationships with advertisers is key to sustainability.

-Community events and engagement are vital for listener connection.

-Supporting local Christian radio helps maintain its presence in communities.

-Purpose Under Pressure aims to motivate and inspire business leaders.

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Helpful Links:

Bill Montgomery, President/CEO of The River Radio Ministries: https://riverradio.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies discusses the challenges and triumphs of small businesses with Debbie Boehmke, President of the Northern Medina County Chamber Alliance.

They explore the importance of community support, networking, and the unique programs designed to help small businesses thrive amidst economic pressures. Debbie shares her journey from advocating for individuals in need to supporting local businesses, emphasizing the need for mentorship and business education. 

The conversation highlights the significance of connection and collaboration in fostering a vibrant business community.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide with sales training and business development services. Sandler by the Ruby Group is located in Akron and Columbus, Ohio and in Jacksonville Florida.  

Takeaways

-The Purpose Under Pressure podcast focuses on overcoming obstacles in business.

-Networking is essential for business growth and support.

-Chamber of Commerce organizations serve as a welcoming community for businesses.

-Small businesses often struggle with operational knowledge.

-Marketing and awareness are critical for business success.

-The Business Builders Program aims to educate and empower small businesses.

-Community support can lead to long-term business success.

-Mentorship is vital for new business owners.

-Connection among businesses fosters a supportive environment.

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Helpful Links:

Debbie Boehmke, Northern Medina County Chamber Alliance: https://nmccalliance.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies interviews Jessica Cliff, an entrepreneur who has successfully navigated owning and operating multiple business ventures, including Brooklyn Kung Fu and Matteo's Italian restaurant.

Jessica shares her journey of starting from scratch, overcoming challenges during the COVID-19 pandemic when doors were closing everywhere and cash flow was at an all time low, and the importance of community support. 

She discusses balancing family life with competitive sports and offers valuable advice for aspiring entrepreneurs.

Purpose Under Pressure if brought to you in partnership with Sandler by the Ruby Group, serving sales professionals with sales and business development strategies and training from the locations in Akron and Columbus, Ohio and Jacksonville Florida.

Takeaways

-Starting a business with nothing gives you the chance to build it into a thriving community. But you have to go for it!

-COVID-19 presented significant challenges, but community support helped them survive.

-Jessica’s husband drove for Uber Eats to help pay the bills during tough times.

-The reopening of their business saw a surge in demand as restrictions lifted.

-Building a strong community is essential for business success.

-Jessica emphasizes the importance of going all in on entrepreneurial ventures.

-Balancing family life and competitive sports requires a tight schedule and teamwork.

-Future plans include expanding their businesses and enhancing community engagement. 

Helpful Links:

Jessica Cliff, Brooklyn Kung Fu and Matteos Italian Restaurant: https://kungfuacademywest.com/about/ and https://www.matteoscleveland.com/

Bryan Lefelhoc, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks professional wrestling with Jason Sanders, a licensed attorney turned professional wrestler. They discuss Jason's dream of becoming a Pro Wrestler, and his journey of pursuing passion amidst life's pressures.

Jason shares his experiences transitioning from a stable career in law to embracing his lifelong dream of wrestling, highlighting the challenges of mental health, family loss, and the importance of finding purpose.

The conversation emphasizes the significance of overcoming societal expectations and personal fears to pursue one's true calling.

Purpose Under Pressure is brought to you by Sandler by the Ruby Group, serving sales professionals nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville Florida.

Takeaways

-Purpose drives us to overcome life's pressures.

-Living your dream requires courage and commitment.

-Success in one area doesn't guarantee fulfillment.

-Mental health challenges can affect anyone, regardless of success.

-Family support is crucial in pursuing passions.

-Wrestling is a form of storytelling and integrity.

-Life's pressures can lead to unexpected paths.

-Finding purpose often involves embracing change.

-Physical fitness can be a key to mental well-being.

-It's never too late to pursue your dreams. Embrace opportunities as they come, even if they seem daunting.

-Wrestling is not just a sport; it's an art form with various styles.

-Finding your place in a competitive field requires persistence and adaptability.

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Bryan Media Strategies: https://www.bryanmediastrategies.com/

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies speaks with Chef Todd Whitman, the executive chef at Serenite Culinary Institute. Todd is a convicted felon who was addicted to drugs and falling fast. He turned it around.

Bryan and Todd discuss Todd's journey from addiction to recovery, his role in a culinary school that serves individuals in recovery, and the importance of creating a supportive environment for personal growth. Todd shares insights on the mission of the Culinary Institute, the challenges faced by students, and the pursuit of excellence in both culinary arts and life.

Todd emphasizes the significance of family, community, and helping others, as well as the pressures he faces in the culinary industry. He reflects on the lessons learned from his experiences and expresses gratitude for the opportunities he has today.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals nationwide from their Akron and Columbus, Ohio and Jacksonville Florida locations.

Takeaways

-Purpose Under Pressure focuses on overcoming life's hurdles.

-Chef Todd Whitman leads a culinary school for those in recovery.

-The Culinary Institute provides training and support for individuals with addiction histories.

-Personal experiences shape the way Todd teaches and interacts with students.

-Excellence in dining is a key goal at Serenite Culinary Institute.

-The restaurant serves as a platform for community engagement and support.

-Awards received by the restaurant reflect teamwork and dedication.

-Food is a therapeutic outlet for Todd and his students.

-Believing in yourself is crucial for success.

-Life is about accountability for your actions.

Helpful Links:

Serenite Culinary Institute: https://sereniterestaurant.com/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

Katy shares her journey of balancing motherhood, military service, and a legal career while pursuing her entrepreneurial dreams with her company, Athena. The conversation delves into the pressures of both military and legal professions, the challenges of work-life balance, and the importance of resilience and support systems.

Katy emphasizes the need for young people to trust their instincts and work hard to achieve their goals, while also addressing gender expectations in family dynamics.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving Sales professionals and organization leaders nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, Florida.

Takeaways:

-The American dream is accessible through hard work and grit.

-Resilience developed in the military translates to civilian life.

-Work-life balance is a myth; it's about managing priorities.

-Entrepreneurship requires intentional goal-setting and teamwork.

-Katy's company, Athena, aims to support women-owned businesses.

-Communication is key in managing competing priorities.

-Trusting your gut is essential for personal and professional growth.

-Young professionals should embrace discomfort as part of the journey.

-Gender biases still exist, but younger generations are changing the narrative.

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Helpful Links:

Katy Spicer: https://www.squirepattonboggs.com/en/professionals/s/spicer-katherine

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

They explore how Sandler Training methodologies have shaped Doug's approach to sales, emphasizing the significance of being a trusted advisor rather than a "typical" salesperson.

Doug shares insights from his 36-year career at Goodyear, reflecting on the pressures of corporate life and the importance of focusing on relationships and daily behaviors to achieve long-term success. Since both the host and the guest have similar experiences, they talk about the transition from corporate to entrepreneurial pressures and the lessons learned along the way.

In this conversation, Doug Whittington reflects on his career transition, the importance of mentorship, and how he defines success in his new role.

Takeaways

-Purpose drives our actions and decisions.

-Sales training should focus on understanding clients.

-Building relationships is key to sales success.

-Daily behaviors lead to long-term results.

-Corporate pressures can distract from true purpose.

-Trusted advisor relationships yield better outcomes.

-Sales methodologies can transform personal and professional life.

-It's important to focus on leading indicators, not just results.

-The right mindset can change sales dynamics.

-Transitioning from corporate to entrepreneurial roles presents unique challenges.

-Evolving customer relationships require a balance between corporate and customer-centric approaches.

-Staying true to personal values is crucial in navigating corporate changes.

-Finding a new path forward can be challenging but rewarding.

-Success is defined by the impact on others and the relationships built.

-Mentorship plays a vital role in professional growth and fulfillment.

-Integrity and sincerity are essential in maintaining customer relationships.

-Transitioning careers later in life can lead to new opportunities.

-Business-to-business environments often provide the best fit for sales professionals.

-Delivering value to clients is key to long-term success.

-Sales professionals often face immense pressure but can find fulfillment in helping others.

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

They explore the Kroc Center's role in providing essential services to the community, especially during the holiday season, and share heartwarming stories of individuals whose lives have been changed through their programs.

The conversation also addresses the challenges faced by the center, including funding and outreach, and emphasizes the importance of community support and involvement.

Takeaways

-The Kroc Center operates under the mission to meet human needs without discrimination.

-Community involvement was crucial in establishing the Kroc Center in Ashland.

-The Kroc Center provides a variety of social services, including food assistance.

-Many individuals who need help may not realize the services available to them.

-Heartwarming stories highlight the impact of the Kroc Center on families during Christmas.

-The Kroc Center collaborates with other charities to meet community needs.

-Inflation poses a challenge for charitable donations and operational funding.

-Volunteers play a vital role in the Kroc Center's operations and events.

-The Kroc Center aims to raise awareness about its services to reach more people in need.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from the Akron and Columbus, Ohio and Jacksonville, Florida locations.

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Helpful Links:

Salvation Army Kroc Center: https://easternusa.salvationarmy.org/ashland-kroc/home/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Ron shares his journey of faith, identity crises, and the pressures of life that have shaped his purpose.

He discusses the importance of finding meaning beyond career roles, the struggles of midlife, and how he overcame challenges to find new direction in his life. And he emphasizes the role of pressure in personal growth and the need for community support, while addressing the reality behind social media and societal pressures.

The conversation highlights the importance of resilience and the continuous journey of self-discovery.

Takeaways

-Purpose drives us to get out of bed each day.

-Faith is a central pillar in overcoming life's challenges.

-Identity should not be tied solely to profession.

-Pressure can shape and mold us into who we are meant to be.

-It's important to find purpose beyond career roles.

-Community support is vital during tough times.

-Midlife can bring about identity crises and purpose reevaluation.

-We often compare our struggles to others' highlights on social media.

-Resilience is key to overcoming life's pressures.

-Continuous self-discovery is a lifelong journey.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations from their locations in Akron and Columbus Ohio, and in Jacksonville Florida.

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Helpful Links:

Delavan Tecnologies: https://delavan.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

He emphasizes the significance of customer experience and the need for continuous learning in business. The conversation also touches on Jerry's recent ventures into e-commerce and product development, providing valuable insights for aspiring entrepreneurs.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron and Columbus, Ohio and Jacksonville, Florida locations.

Takeaways

-The transition from accountant to business owner is challenging but rewarding.

-Sales training is crucial for business success.

-Building strong relationships with employees fosters loyalty and retention.

-Customer experience is paramount in business.

-Continuous learning is essential for growth and adaptation.

-Automation can streamline business operations and improve efficiency.

-Acquisitions can significantly boost business growth.

-Empowering employees leads to a more productive work environment.

-Mentorship and asking for help are vital in overcoming challenges.

-A personal approach in business can create a family-like atmosphere.

Helpful Links:

Automated Print and Promo: https://www.automatedprintandpromo.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

John discusses his self-identified role as a "Swiss Army Knife of Business", emphasizing the importance of purpose and the drive to help others. The conversation delves into overcoming difficult business challenges, the significance of learning from failures, and how pressure can be a catalyst for success.

John, an "adrenaline junkie with a fear of heights" also reflects on his personal journey, the importance of adaptability, and the future hurdles businesses may face in an ever-evolving landscape.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron and Columbus, Ohio and Jacksonville, Florida locations.

Takeaways

-Fear can be a strong motivator for success.

-Helping others is a core driving force.

-Learning from failures is crucial for growth.

-Pressure can enhance performance and creativity.

-Adaptability is key in a changing business environment.

-Building relationships is essential for success.

-Curiosity leads to better problem-solving.

-Effective time management is critical for business owners.

-Self-reflection helps in personal and professional development.

Helpful Links:

RSC insights: https://rscinsights.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

There is pressure when it comes to going toe to toe with the big boys in the streaming industry. Scott and Phil are up to the challenge, with purpose of their own to make a difference for their horror fans.

They explore the importance of communication with filmmakers, the need for independent films to find a platform, and the unique approach they are taking to cater to horror fans. The conversation highlights the pressures of starting a new venture in a competitive market and the commitment to creating quality content while supporting independent filmmakers.

Purpose Under Pressure if brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron and Columbus, Ohio and Jacksonville, Florida locations.

Takeaways

-Good Deed Entertainment was founded to improve film distribution for independents.

-Communication with filmmakers is crucial for successful distribution.

-The horror genre is a focus for Cranked Up TV due to its popularity.

-Independent filmmakers struggle to find platforms for their films.

-Cranked Up TV aims to provide a niche for horror content.

-Marketing and awareness are key challenges for new streaming services.

-The film industry is evolving with the rise of independent creators.

-Quality content is prioritized even with lower budgets.

-Failure is not an option; thorough research and hard work are essential.

Helpful Links:

CrankedUp TV: https://www.crankeduptv.com/

Good Deed Entertainment: https://gooddeedentertainment.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

They discuss the pressures and challenges faced by nonprofit organizations in fundraising and community support. Stacy shares insights on the importance of individualized care, the long-term impact of social services, and the dynamics of community giving.

The conversation highlights the need for kindness and understanding in addressing community needs, especially in the face of economic challenges.

Listeners are encouraged to get involved and support their local United Way.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving Sales Professionals and Organizations nationwide from their Akron and Columbus, Ohio and Jacksonville, Florida locations.

Takeaways

-The United Way plays a crucial role in community support.

-Fundraising pressures are significant for small communities.

-Social services require a long-term commitment to see change.

-Individualized care is essential in social services.

-Labels can hinder understanding of community dynamics.

-Fundraising is a continuous effort, not a one-time event.

-Inflation impacts the middle class and community needs.

-Collective giving empowers individuals and families.

-Community involvement is vital for the success of local organizations.

Helpful Links:

United Way of Ashland County: https://www.uwashlandoh.org/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

Monica shares her journey in education, and the challenges teachers face as they work to do their difficult but important jobs. The key outcome of her efforts how her consignment shop helps provide affordable educational resources for teachers and families...and most importantly, why she is risking it all to make the store successful and a reality The conversation highlights the importance of community support, the unique business model of the consignment shop, and Monica's passion for helping others succeed in their educational endeavors.

The Purpose Under Pressure Podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations across the country from their Akron and Columbus Ohio, and Jacksonville Florida locations.

Takeaways

-The Second Semester Consignment Shop was born out of a need for affordable educational resources.

-Monica's shop serves both teachers and homeschooling families.

-The consignment model focuses on educational items, not just clothing.

-Monica emphasizes the importance of community and support for teachers.

-COVID-19 presented significant challenges for the consignment shop.

-Monica plans to expand her services with a mobile unit.

-The shop is a platform for local teachers to sell their items.

-Monica's passion for helping others drives her work.

Helpful Links"

Second Semester Consignment Shop: https://www.2ndsemestershop.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

They explore the challenges of placing AEDs in public spaces, the regulatory landscape, and the entrepreneurial pressures faced by David in his mission to increase awareness and accessibility of these life-saving devices.

The conversation highlights real-life impacts of AEDs, future innovations, and the importance of community involvement in addressing sudden cardiac arrest.

The Purpose Under Pressure Podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations from their Akron and Columbus, Ohio and Jacksonville, Florida locations.

Takeaways

-AEDs are crucial in saving lives during sudden cardiac arrests.

-Sudden cardiac arrest affects nearly 400,000 Americans annually.

-The survival rate for cardiac arrest remains low despite increased AED placement.

-Regulations for AEDs vary significantly across states and regions.

-Community awareness and advocacy are essential for increasing AED accessibility.

-Entrepreneurship comes with unique pressures, especially in life-saving industries.

-Real-life stories highlight the impact of AEDs in emergencies.

-Future innovations include solar-powered AED cabinets for remote areas.

-Save Heart by Heart Nation positions itself as a resource for communities.

Helpful Links:

SaveHeart by Heart Nation: https://www.saveheart.life/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

They explore the challenges patients face in understanding emergencies, the need for proactive healthcare solutions, and the importance of addressing life regrets.

Dr. Burton shares his vision for Mavin Growth, a company aimed at empowering individuals to take charge of their health before crises arise, emphasizing the need for a paradigm shift in how healthcare is approached.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales organizations with excellence from their locations in Akron and Columbus Ohio, and in Jacksonville Florida.

Takeaways

-Healthcare is complex and often misunderstood.

-Emergency medicine provides a unique perspective on patient care.

-Patients often arrive at the ER due to a lack of understanding of their health needs.

-Mavin Growth aims to empower individuals through proactive health management.

-Life regrets often surface during end-of-life conversations.

-Preventive care can reduce overall healthcare costs.

-Healthcare providers should engage in meaningful conversations with patients.

-Understanding patient goals is crucial for effective care.

-The healthcare system needs to prioritize preventive measures.

-Change in healthcare is overdue and necessary.

Helpful Links:

Mavin Growth: https://mavingrowth.com/

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

Tristan shares his journey from law school to coaching and eventually to establishing a farm that emphasizes regenerative farming, community engagement, and purpose-driven work. The conversation explores the pressures and challenges of starting a nonprofit, the importance of aligning personal values with professional endeavors, and the profound lessons learned from working with the disability community.

Tristan emphasizes the significance of viewing roadblocks as clues for growth and the need for relaxation amidst striving for success. You're right if you recognize that is the definition of purpose, under pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals nationwide from their Akron and Columbus Ohio, and Jacksonville Florida locations.

Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Farming With Friends: https://www.farmingwithfriends.org/

Bryan Media Strategies: https://www.bryanmediastrategies.com/

Takeaways

-Purpose often emerges from pressure and challenges.

-Aligning personal values with professional goals is crucial.

-Community engagement can lead to unexpected success.

-Roadblocks can serve as valuable clues for direction.

-Relaxation and peace are essential for long-term success.

-Working with individuals with disabilities offers profound insights.

-Creating a loving environment can transform lives.

-Striving for success should not come at the cost of well-being.

-The journey to purpose is often nonlinear and unexpected.

-Building a family-centered life can enhance personal fulfillment.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc of Bryan Media Strategies speaks with Sharon Johnson, the owner of Natural Soap Lab and founder of the charity Never Give Up, Never Quit.

Here's the deal. We don't know what people are going through when we come up on them. What we do then, and why, can mean the difference between life and death. Sharon Johnson did the right thing, for the right reason, and that has led to her life of purpose to make it happen on purpose for others.

Sharon shares her inspiring journey from a troubled childhood and homelessness to becoming a beacon of hope through random acts of kindness. The conversation delves into the importance of purpose, resilience, and the transformative power of giving.

Sharon emphasizes that her mission is to spread hope and kindness, using her experiences to uplift others and create a supportive community.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations with excellence from their Akron and Columbus Ohio, and Jacksonville Florida locations.

Takeaways

-Purpose is about giving and serving others.

-Overcoming adversity often requires a shift in mindset.

-Random acts of kindness can have profound impacts on people's lives.

-Forgiveness is essential for personal healing and growth.

-Finding your purpose can help you leverage your pain for good.

-Community support is vital in overcoming personal struggles.

-Your past does not define your future; you can change your narrative.

-Faith and spirituality can provide strength during tough times.

-It's important to stay open to the ways in which help can come.

-Living with purpose can lead to unexpected opportunities and fulfillment.

Life balance requires equal, superhuman effort to keep both sides working. Family can’t take a backseat to work. And your work can’t suffer from inattention.

It’s a real problem that too many brush aside as impossible to accomplish. That’s why I’m proud to introduce you to Aaron and Aubrey Bates. Aaron is a Certified Financial Planner and Principle with Whitcomb and Hess, and Aubrey is owner at Rise Studios. They are raising a family, and excelling at work. You might be too, or you might be falling short. Either way, I think you’ll find something in common with these two.  

The Purpose Under Pressure Podcast is a Bryan Media Strategies production and is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals across the country from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.  

Summary

In this episode of Purpose Under Pressure Aaron and Aubrey Bates, talk about building business, being husband and wife, and raising three children. They discuss the challenges of balancing work and family life, the pressures that come along with it, and what they’ve done to overcome those pressures, on purpose. 

The couple shares their shared purpose of being a joy to each other and a blessing to others, and how they strive to integrate work and family rather than separate them. They also talk about the importance of setting healthy boundaries and being present in each role. 

Takeaways

• Balancing work and family life is a constant adjustment and integration of both roles.
• Setting healthy boundaries is important to maintain work-life balance.
• Being present and intentional in each role is key to success.
• Work-life balance is about weaving together different aspects of life rather than separating them.
• Integration allows for flexibility and the ability to be fully present in each role.

Enter Mackenzie Rossero, of New Day Cleveland at Fox 8 in Cleveland. She’s helping put together a two-hour live show, with live guests, with a live clock, every day in one of this country's most storied local broadcasting cities.

Let’s take a peak behind the scenes at what it takes to make every day a New Day in Cleveland.

It’s all here on the Purpose Under Pressure Podcast, brought to you in partnership with Sandler by the Ruby Group, serving sales professionals across the nation from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Show Summary:

Mackenzie Rossero, a producer at New Day Cleveland, discusses the challenges and rewards of producing a live television show every day. The show focuses on promoting local businesses and giving back to the community.

She shares the behind-the-scenes process of planning and coordinating segments, dealing with last-minute changes, and keeping the show running smoothly. She emphasizes the importance of telling impactful stories and connecting with the audience. Despite the pressure and the constant need for fresh content, Mackenzie remains passionate about her job and the opportunity to support local businesses.

Takeaways

-Producing a live television show every day is challenging but rewarding, especially when it involves promoting local businesses and giving back to the community.

-The role of a producer includes planning and coordinating segments, dealing with last-minute changes, and ensuring the show runs smoothly.

-Telling impactful stories and connecting with the audience is a priority for the show.

-Despite the pressure and the need for fresh content, producers remain passionate about their job and the opportunity to support local businesses.

Purpose Under Pressure is a Bryan Media Strategies production

Some people have nothing to lose. And some people have lost everything. There is a big difference, and there are big lessons to be learned.  

Ginny Telego, President and CEO of Collaboration Partners, shares her story of persistence in the face of devastation, and her expertise in leadership development and the power of shared leadership. 

She uses horses as a teaching tool to demonstrate collaboration and leveraging the strengths of others. Ginny discusses the challenges of building her business and overcoming personal adversity, emphasizing the importance of resilience and focusing on one's own well-being. 

She also addresses the generational shift in leadership and the need for leaders to adapt to new styles and approaches. Ginny encourages business owners to shift their attention from barriers to opportunities and to seek support from their network.

It’s all here on the Purpose Under Pressure Podcast, brought to you in partnership with Sandler by the Ruby Group, serving sales professionals across the nation from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.  

Takeaways

• Leadership development is crucial for businesses to overcome challenges and engage their teams effectively.
• Shared leadership, demonstrated by horses, teaches collaboration and leveraging the strengths of others.
• Building a business involves overcoming personal and professional adversity, requiring resilience and a focus on well-being.
• The generational shift in leadership calls for adapting to new styles and approaches.
• Business owners should shift their attention from barriers to opportunities and seek support from their network.

Doug Reynolds, co-owner of Uniontown Brewing Company, shares his journey of opening a brewery and restaurant in downtown Ashland, Ohio.

Despite the challenges of a dying downtown and limited foot traffic, Doug and his wife Anna were determined to bring something local and inviting to their community. They took a leap of faith and opened Uniontown Brewing Company, which has become a thriving gathering place for families and beer enthusiasts.

Doug's purpose was to revitalize downtown Ashland and create a space where people could enjoy good food, good beer, and good company. The success of Uniontown Brewing Company has sparked further growth and revitalization in the downtown area.

Takeaways

• Taking a leap of faith and pursuing your dreams can lead to unexpected success.
• Revitalizing a downtown area requires vision, determination, and community support.
• Creating a gathering place where people can enjoy good food, good beer, and good company can have a positive impact on a community.
• Overcoming challenges and adapting to changing circumstances are essential for long-term success in the restaurant and brewing industry.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron and Columbus Ohio offices, and from Jacksonville Florida.

Goldberry Roasting Company in Ashland buys coffee beans from farmers in Mexico. That's not rare. They buy them for more than the farmers want to sell them for. That is.

Doug and Pete Cooper are on a mission to improve the lives of Mexican farmers and their families while building a business that can grow and sustain lives here in Ohio. It's a pressure-packed road, but it's a road traveled on purpose.

In this episode of Purpose Under Pressure, Bryan interviews Pete and Doug Cooper, co-owners of the GoldBerry Roasting Company. They discuss the purpose behind their business, which is to make a difference in the lives of coffee farmers and the communities they serve. The Coopers have been working directly with farmers in Mexico for 14 years, helping them improve the quality of their coffee and elevate its value on the world market.

They have also established a non-profit organization to support the spiritual, social, and economic development of these farming regions. The Coopers are proud of the impact they have made and the positive changes they have seen in the lives of the farmers they work with.

Takeaways

• The GoldBerry Roasting Company's purpose is to make a difference in the lives of coffee farmers and the communities they serve.
• They have been working directly with farmers in Mexico for 14 years, helping them improve the quality of their coffee and elevate its value on the world market.
• The Coopers have established a non-profit organization to support the spiritual, social, and economic development of these farming regions.
• They are proud of the impact they have made and the positive changes they have seen in the lives of the farmers they work with.
• As the business grows, their challenge is to maintain the qualities that customers appreciate, such as a quality product and excellent customer service.
• They want to continue to be known as a great coffee roaster and a good business in general.
• The Coopers prioritize their family and aim to create a legacy that benefits their children and future generations.
• They are open to consulting with small businesses and helping others apply the lessons they have learned.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group serving sales organizations nationwide from their offices in Akron and Columbus Ohio locations, and in Jacksonville Florida.

Karin Reale, CFO and owner of Goosefoot Acres, shares the story of Dandy Blend, a caffeine-free herbal beverage and coffee alternative, started 30 years ago by her father and growing steadily ever since. Now available in over 2,000 stores across the US, you might think words like "local" and "family" might fall to the wayside. Karin, and her family, aren't going to let that happen...on purpose.

The Purpose Under Pressure podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron and Columbus Ohio locations, and in Jacksonville Florida.

Summary

Dandy Blend started 30 years ago when Karen's father, a botanist, couldn't drink coffee but wanted a warm beverage with nutritional value. He discovered that dandelion root and chicory root were the perfect alternatives. The company has grown steadily over the years and now sells its products in over 2,000 brick and mortar stores across the US.

Karin emphasizes the importance of running a quality company, helping others, and staying true to their purpose. She also offers advice for budding entrepreneurs.

Takeaways

• Dandy Blend is a caffeine-free herbal beverage and coffee alternative created by Karin Reale's father 30 years ago.
• The company has grown steadily and now sells its products in over 2,000 brick and mortar stores across the US.
• Goosefoot Acres focuses on running a quality company, helping others, and staying true to their purpose.
• Karin stays local, volunteering on many boards and supporting local organizations.
• Karin suggests that doing the right thing, not just the easiest thing, keeps her and the company operating on purpose and primed for additional growth.
• Karin advises budding entrepreneurs to keep dreaming, find people they trust, and take one step at a time.

Mark is now a three time author, a public and motivational speaker, Life Coach, Career Coach and Owner of Gratifying Expressions, LLC. He's helping people who don't even know yet how much more life has to be lived.

Mark shares his inspiring journey of overcoming adversity and finding purpose under pressure. Mark's story is one of resilience, determination, and the power of using personal experiences to impact and inspire others.

It is a journey of personal growth, resilience, and transformation, highlighting the power of belief, communication, and purpose. He emphasizes the importance of perseverance, empathy, and the impact of individual actions on others.

Takeaways

• Mark Aikens' journey is a powerful example of resilience and determination in the face of adversity.
• The podcast highlights the importance of using personal experiences to inspire and impact others.
• Mark Aikens' purpose is to use his existence to fuel others and create a positive impact in the world.
• The conversation emphasizes the significance of perseverance, faith, and the ability to overcome challenges in pursuit of one's purpose. The power of belief and resilience in overcoming challenges
• The impact of individual actions on others
• The importance of effective communication and empathy
• Vision for the future and the influence of education and positive change

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals nationwide from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Visit Sandler by the Ruby Group at www.therubygroup.sandler.com

Visit Bryan Lefelhoc's website at www.bryanmediastrategies.com

The Purpose Under Pressure podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations across the country from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

The podcast episode features a conversation with Shaw Rader, the vice president and shareholder of Simonson Construction. The discussion revolves around the challenges and successes of running a construction business, the impact of purpose under pressure, and the importance of local community support. Shaw shares insights into the principles and ethics that drive Simonson Construction and the challenges they face in the construction industry.

Takeaways

• The importance of purpose and ethics in driving a successful construction business.
• The challenges and pressures faced by construction companies in bidding for projects and meeting deadlines.
• The impact of local community support and involvement in the success of a construction business.

The Purpose Under Pressure podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales organizations nationwide from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Summary

Pat McManamon, senior partner at Sandler by the Ruby Group in Jacksonville, Florida, shares his journey from corporate life to entrepreneurship and the challenges he faced along the way. He emphasizes the importance of focusing on what you can control and letting go of what you can't. Pat also discusses the role of leaders in developing their people and creating a culture of success. He highlights the need for salespeople to focus on leading indicators and activities that drive results. Overall, Pat's story serves as a reminder to pursue your purpose and not let external pressures hold you back.

Takeaways

• Focus on what you can control and let go of what you can't.
• Develop a culture of success by investing in your people.
• Emphasize leading indicators and activities that drive results.
• Find your purpose and pursue it despite external pressures.

The Purpose Under Pressure Podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales organizations across the country from their Akron and Columbus Ohio locations, and in Jacksonville Florida.

Scott Harris, owner of Bill Harris Auto Center, shares his journey of finding purpose through faith and overcoming past trauma. After a life-threatening health scare, Scott had a transformative experience where he met Christ and realized the need to change his ways. He now lives his purpose of serving Jesus and spreading the good news.

Scott discusses the importance of aligning business with faith and the impact it has had on his life. He also reflects on his past struggles and how he has grown into a better person. Through his story, Scott inspires others to find their purpose and live with intention.

Scott Harris shares his personal journey of near-death experiences and finding purpose in serving others. He recounts the moments when his heart stopped and he had encounters with Jesus. After his second near-death experience, Scott confessed his sins and experienced a transformation in his life.

He now lives with a purpose of helping and serving others, whether it's praying with truck drivers, speaking to young men in prison, or reaching out to those in need. Scott emphasizes the importance of being bold and unapologetic about his faith, despite societal pressures. He encourages others to find their purpose and live it out.

Takeaways

Finding purpose through faith can lead to a transformative experience

Aligning business with faith can bring about positive change and growth

Overcoming past trauma requires self-reflection, forgiveness, and seeking redemption

Living with purpose and intention can inspire others and create a positive impact Near-death experiences can lead to personal transformation and a renewed sense of purpose.

Confessing and seeking forgiveness for past sins can bring freedom and release from their hold.

Living with purpose involves being bold and unapologetic about one's faith, even in the face of societal pressures.

Helping and serving others is a fulfilling way to live out one's purpose.

Learn from one of America's finest about leading a team in battle, in business and at home in this episode of the Purpose Under Pressure podcast, brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and business leaders nationwide from their Akron and Columbus Ohio locations, and in Jacksonville Florida.

Summary

James Collins, a Marine Corps veteran and founder of Semper Fidelis Financial, shares his experiences and insights on Purpose Under Pressure. He discusses the importance of finding purpose in life and how it has evolved for him over time. James emphasizes the value of gratitude and open communication when interacting with military veterans. He also highlights the parallels between military leadership and business leadership, emphasizing the importance of knowing and understanding the people you lead. James explains how his military background has shaped his approach to financial advising and tax consulting, particularly in times of chaos and uncertainty. He concludes by discussing the future growth and expansion of Semper Fidelis Financial.

Takeaways

• Finding purpose in life is an ongoing journey that evolves over time.
• Gratitude and open communication are essential when interacting with military veterans.
• Effective leadership involves knowing and understanding the people you lead.
• Military experience can provide valuable skills and perspectives in financial advising and tax consulting, particularly in times of chaos and uncertainty.
• Continuous growth and education are crucial in the financial industry.

When your job is public, you take a lot of heat. Especially when societal values, privacy, and the rights of others make the truth seem murky. Ashland County Prosecuting Attorney deals with these pressures every day in a quest for justice that satisfies the rule of law, and not what people think should happen, regardless of viewpoint and passions. Still, walking that line between what is lawful and what is fair and what is right requires Purpose...Under Pressure.

Chris shares his experience of adapting to societal shifts and maintaining his purpose as a prosecutor. They also discuss the pressures Chris faces in his role, including staff turnover and hiring challenges. Chris emphasizes the importance of effective communication and creating a positive office culture. They touch on the issue of media bias and the difficulty of finding reliable information.

The Purpose Under Pressure Podcast is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations around the world from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Takeaways

• The purpose of a prosecuting attorney is to pursue justice, which can be difficult to define in today's society.
• Societal shifts and changes in the legal system require prosecutors to adapt and find new paths to achieve their goals.
• Effective communication and creating a positive office culture are essential for overcoming challenges in the workplace.
• Media bias makes it difficult for the public to find reliable information, especially in the context of criminal justice.
• Maintaining a balance between individual rights and the safety of the community is a key aspect of the criminal justice system.

Sound Bites

• "The overarching purpose of what we do here is to pursue justice."
• "Societal shift changes the rules that we're working in in this business."
• "It is at every level of the hiring game, it's extremely difficult to find people."

Rick emphasizes the importance of finding franchisees who align with the mission and have the necessary capital and business acumen.

He also highlights the impact Jump Start Sports has had on the lives of children and the satisfaction of seeing franchisees succeed.

Rick's ultimate goal is to make the franchise a sustainable entity that continues to impact children's lives for generations to come. That is On Purpose...Under Pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales and organization leaders from Akron and Columbus Ohio, and in Jacksonville Florida.

But what about you? Where do you rank? Can you persevere?

Jim Smith, Content Manager with The Pro Football Hall of Fame has. In multiple roles, in different industries, he plays to win. His message: "Whatever you're doing, whatever the challenge, against all odds...are you the best you can be? If so, you can be a Hall of Famer in your own right".

If you ever get down, and don't we all, this episode was made for you.

This is the final episode of Season 4 of the Purpose Under Pressure podcast, brought to you in partnership with Sandler by the Ruby Group, serving sales professionals in growing organizations nationwide from their offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Deanna Russo, a LinkedIn strategist and owner of Leverage Up, dove in and learned LinkedIn out of necessity to differentiate herself in her sales role. Now, she teaches what she's learned to business leaders who are under pressure to do the same thing for their organizations.

Sometimes, you just gotta dig in and get it done. On purpose, and under pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales and business leaders nationwide from their Akron and Columbus Ohio, and Jacksonville Florida locations.

When you focus on people first, the rest takes care of itself. That includes a team of employees who will bend over backward to take care of customers as if they are their own.

That is building a business on purpose, and that is this episode of Purpose Under Pressure, brought to you in partnership with Sandler by the Ruby Group, serving sales and business leaders nationwide from their Akron and Columbus Ohio, and Jacksonville Florida locations.

Pressure can motivate and inspire you to accomplish bigger things than you ever thought possible. It can also cut you off at the knees.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizational leaders nationwide from their Akron and Columbus Ohio and Jacksonville Florida offices.

Local newspapers are a dying breed. And local radio has long been swallowed up. Jay Allred, CEO of Source Brand Solutions is digging in. Jay and his team, through the digital news outfits, Richland Source, Ashland Source and Knox Pages are reinventing local news and how the truth gets told in towns where connection still matters.

Big media is only getting bigger. The fight is getting harder.

And the only thing at stake is democracy.

That's Purpose Under Pressure brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and business leaders nationwide with offices in Akron and Columbus Ohio, and in Jacksonville Florida.

That happens, and then you respond. What won't you sacrifice in order to keep the doors open? Where do you draw the line when it comes to keeping the doors open or not.

By definition, that is Purpose Under Pressure. Brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and organizations nationwide from their Akron/ Columbus Ohio, and Jacksonville Florida locations.

What happens when change happens? You have two choices. You can lie down and let the wave crash over you. Or...you adapt, you reset, and you ride the wave.

Good things happen along the way. That's life. And that's Purpose Under Pressure, brought to you in partnership with Sandler by the Ruby Group, in Akron and Columbus Ohio, and in Jacksonville Florida.

Imagine being a leader in your unit, successful and respected. Then, with a final salute, they seek work, respect and dignity in a strange new world. That's where Tracey Bradley and Operation New Uniform enter the picture,giving our veterans a fighting chance at success and the tools they'll need to contribute in a meaningful way to our society.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving business and organization leaders across the country from their Ohio and Florida locations.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, providing sales and management training to business leaders from their Ohio and Florida locations.

Emmy Winning Composer and Musician Silas Hite joins the Purpose Under Pressure podcast. Working with his famous relatives in the music industry, Silas had it made. But he wanted more. So he went out on his own, and he won't look back.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group.

Megan Millikin and Ron Stollar are going above and beyond at the Medina County Juvenile Detention Center. They aren't just sentencing these kids to a life in the system. They're making a difference...under pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group.

Learn about what a freshman politician has to stand up for, and against in this episode of Purpose Under Pressure, brought to you in partnership with Sandler by the Ruby Group.

If "Purpose" means doing it your way, then "Pressure" is every other path. Jeff talks about what he had to do to stay true to himself, and to his loyal audience, to Cleveland and to Rock and Roll.

The Purpose Under Pressure Podcast is brought to you in partnership with Sandler by the Ruby Group.

They are also driven, community-minded leaders in their own organizations, in their churches, in their jobs, who have a dream not just for themselves and their communities...but for their children. That's Pressure, and that's what this show is all about.

This is a special edition of the Purpose Under Pressure Podcast. Brought to you in partnership with Sandler by the Ruby Group.

John Telich, a 45-year legend of Cleveland Sports Broadcasting and host of the Telich Talks podcast is one of the good ones because he's one of the good guys. He cares enough about others, about the truth, and about being the very best he can be that no amount of pressure is going to knock him off of his game.

Cleveland sports is Pressure. John Telich is Purpose.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group.

The promise is still there. But it's not as easy as it was promised to be. If you've ever had a dream and had to fight to make it come true, this story is for you.

This vulnerable episode of Purpose Under Pressure is brought to you by my friends at Sandler by The Ruby Group, LLC.

Ken Guest, owner and Chief Revenue Officer at Sandler by the Ruby Group steps up. He's overcome hurdles that he put in his own way, leaving behind established comforts for the hard road with a desire for more. The rewards are worth it, but you've got to have the grit to get there.

A motivating story of refusal to abandon your purpose, and what's waiting for you on the other side.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, with offices in Akron and Columbus Ohio, and in Jacksonville Florida.

Katy Fuerst, Executive Director of Feeding Medina County is that kind of leader because she is that kind of person.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, in Akron, Columbus, and Jacksonville Florida.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales leaders and organizations nationwide with excellence.

Emily Grimm, the Director of Membership and Marketing with the Ashland Area Chamber of Commerce, and Liason for Ashland Young Professionals is full steam ahead on both counts. And it's not easy.

If you struggle with Life/Work balance, there is something to learn here.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group in Akron and Columbus Ohio, and in Jacksonville Florida.

Kari Deeks, Sales and Operations Director at Core Support Partners took everyone's advice and did as she was told. And found a dead end, deep in debt, with no direction. No, she's on her own path, and she's finding her purpose...under pressure.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group in Akron/Columbus Ohio, and in Jacksonville Florida

Charles River Laboratories, an international pharmaceutical testing company was on the case. The Ashland location tested was critical in the development, testing and release of every vaccine we had the opportunity to use. Bo Torkowski and Maribeth Eckert talk about the pressure, and the purpose, here.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group in Akron/Columbus Ohio and in Jacksonville Florida.

In this episode of Purpose Under Pressure you'll learn what it's like to fight on against all odds, especially when you don't know they are stacked against you.

Purpose Under Pressure is brought to you in partnership with the Ruby Group Sandler Sales Training in Akron/Columbus Ohio and in Jacksonville Florida.

Purpose Under Pressure is brought to you in partnership with The Ruby Group Sandler Training in Akron/Columbus Ohio, and Jacksonville Florida.

In this episode of Purpose Under Pressure, learn how Brent protects himself and others, and how you can do the same in the pressure-packed points of your life.

Purpose Under Pressure is brought to you in partnership with The Ruby Group Sandler Training in Akron/Columbus Ohio and in Jacksonville Florida.

In this episode of Purpose Under Pressure, Lisa Morrison shares her vision for Integrated Communities, Inc. and her mission of blazing a trail toward a future of inclusive and supportive living for all people.

Purpose Under Pressure is brought to in partnership with The Ruby Group Sandler Sales Training in Akron/Columbus Ohio and Jacksonville Florida.

If you've ever had staffing issues, disagreements in leadership, or conflicting visions for success, then you know how hard it would be to bring all of that home with you. We discuss finances, family, and the future, here on Purpose Under Pressure.

Purpose Under Pressure is brought to you in partnership with The Ruby Group/Sandler Training in Akron and Columbus.

But her son's health issues and even her own diagnosis of Parkinson's Disease are pressures that won't subside. How to keep swinging and "why", are the subjects of this heartfelt episode.

Purpose Under Pressure is brought to you in partnership with the Ruby Group - Sandler Sales Training in Akron and Columbus.

There is a disconnect, and society is playing by its own rules. Cy Smith, superintendent at Mansfield Christian School and host of the Clearly Christian podcast wants you to know that what we teach our kids matters. The future of our country is at stake, and it's not too late. Know More, so you can say NO MORE if you must.

Purpose Under Pressure is brought to you in partnership with the Ruby Group Sandler Sales Training in Akron and Columbus

Joe Keim, Executive Director of MAP (Mission to Amish People) Ministry and founder of the Beyond Measure Market seek to provide services and employment to these young people, especially the girls who are most at risk. Former Amish himself, Joe knows the struggles they're going through, and what they need to survive. He's made it his life's mission to help them overcome the imminent hurdles before them.

Why do they leave? What do they need? What pressures need to be relieved. It's not an easy path he's chosen, but it is God's work...and it is on Purpose.

Purpose Under Pressure is brought to you in partnership with The Ruby Group Sandler Sales Training in Akron and Columbus.

In this week's episode, Brett explains how he plans for success and for issues that may arise. He gives tips from his book "Blue Collar Entrepreneur" about how to structure your day to handle pressures along the way. And he shares how if God comes first, everything else takes care of itself.

Brought to you in partnership with The Ruby Group Sandler Sales Training in Akron and Columbus Ohio.

Now, Christina Collins is a voice for others where it matters, in the education system for our kids. Who's standing up for those who can't? Dr. Collins is, and she tells us all about it, here, on Purpose Under Pressure.

Purpose Under Pressure is brought to you by the Ruby Group Sandler Sales Training, serving business and sales leaders nationwide from their offices in. Akron and Columbus.

Staying small brings its own set of challenges. One deal goes bad and there's not a lot of slack. That's pressure. We talk about that, and about building a business with his wife which can be pressure-packed too!

Purpose Under Pressure is brought to you by The Ruby Group Sandler Training in Akron and Columbus

Young people have something to say. About fears, goals, purpose...and the pressure they are under every day to make it happen.

Brought to you by The Ruby Group Sandler Training in Akron and Columbus Ohio

Now, he helps others, both in coaching and in his leadership role at Dutch Creek, to understand what power lies within them, so that they can overcome pressures too.

Purpose Under Pressure is brought to you by The Ruby Group Sandler Sales Training in Akron and Columbus

Purpose Under Pressure is brought to you in partnership with The Ruby Group Sandler Sales Training in Akron and Columbus.

Now, Mark is a published Author, a keynote speaker, a workshop facilitator, and a successful salesperson for the Brewer Garrett company. And he is an inspiration to anyone who thinks they've got it down.

Purpose Under Pressure is brought to you by The Ruby Group Sandler Sales Training serving sales and organization leaders nationwide from their offices in Akron and Columbus Ohio

Purpose Under Pressure is brought to you by The Ruby Group/Sandler Training in Akron and Columbus.

It's Shawn Ely's job at Lazear Capital Partners to help put the pieces together in the best interest of the owner, the business, and the employees.

Purpose Under Pressure is brought to you by The Ruby Group Sandler Sales Training in Akron and Columbus.

And so, they struck out on their own, forming Afia Wealth Management serving their customers their way. It's not easy, but it's on purpose. And that's worth the pressure.

Purpose Under Pressure is brought to you by The Ruby Group/Sandler Sales Training in Akron and Columbus

Spoiler alert, Tim is a walking miracle, and survived against every and all odds. Now, he shares a story of a new approach, a new outlook, and a new way to do business.

Purpose Under Pressure is brought to you by The Ruby Group, Sandler Sales Training in Akron and Columbus.

Purpose Under Pressure is brought to you by The Ruby Group/Sandler Sales Training in Akron and Columbus

Purpose Under Pressure is brought to you by The Ruby Group Sandler Training in Akron and Columbus

Century Cycles is located in Medina, Peninsula, Shaker Heights and Rocky River.

Purpose Under Pressure is brought to you by The Ruby Group/Sandler Training, in Akron and Columbus

Brought to you by The Ruby Group Sandler Sales Training in Akron and Columbus

Learn more about Wedgewood Estates here

Brought to you by the Ruby Group/Sandler Training in Akron and Columbus Ohio

Brought to you by The Ruby Group, Sandler Training in Akron and Columbus

Click here to view the Ashtonne Packaging website and learn more about them and their services.

Purpose Under Pressure is brought to you by The Ruby Group/Sandler Sales Training.