Becky and James explore what Karma Capitalism looks like in practice and whether responsible, values-led business models can truly thrive amid today’s economic uncertainty, growing inequality, and rapid technological change.

How philanthropy-owned companies, often referred to as “Philcos”, are redefining corporate ownership, challenging traditional shareholder models, and reshaping how businesses behave, grow, and succeed over the long term.

Why James believes some ESG frameworks fall short of delivering real impact, and what meaningful execution, accountability, and ethical leadership actually look like in modern organisations.

As AI reshapes the world of work, James shares his perspective on the future of employment and the critical role that government policy, public funding, and education will play in supporting workers and businesses alike.

This episode dives deep into ethical capitalism, corporate responsibility, sustainable business models, and AI’s impact on employment, offering practical insight for founders, CEOs, policymakers, and anyone interested in the future of business in the UK and beyond.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

We talk about Ecolab’s Exponential Return on Investment approach and what it shows about the link between sustainability, organisational effectiveness and profitability. We also explore why water, often overlooked in the climate conversation, is fast becoming a defining business issue, from resilience and risk to operational performance.

The conversation looks at how purpose is embedded at scale at Ecolab through measurable outcomes, practical partnerships and a focus on execution in the real world.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Today, Becky is joined by Matt Bell, the new CEO at Anthesis, for a more forward-looking, strategic conversation on what lies ahead.

In this conversation, you’ll hear where leaders should focus their attention in shaping this year's sustainability agenda, how the role of the CSO is evolving as sustainability moves from ambition to action, and what role AI can play and the capabilities that will separate the leaders from laggards.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place?

In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture. 

In this conversation, you’ll hear how Legal & General reshaped their purpose to make it meaningful for every colleague, from the boardroom to the phone lines. They they unpick what it takes to hardwire culture change into leadership behaviour and why balancing head and heart is essential for building a purpose-driven business 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

in this episode, Becky is joined by Gareth Mead, Chief Communications & Sustainability Officer at Lipton Teas and Infusions, the world’s largest tea company.

Gareth is responsible for shaping how the business defines and delivers its sustainability ambitions. With two decades of experience in corporate affairs, he’s helped some of the world’s biggest brands find their voice and their values.

In this conversation, you’ll hear how Lipton is rethinking the role of business in creating “value for all, the realities of embedding positive social and environmental impact in a complex, global system. They also explore why the future of sustainable business depends on transparency and collaboration.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

In this Episode, Becky is joined by Susan Allen. Susan is leading the organisation at a time when financial services must do more than deliver profits. They must build trust, resilience, and create lasting value for their members and communities. 

In this conversation, you’ll hear how a mutual organisation can support financial resilience and inclusion in times of economic uncertainty, why creating the right culture is central to delivering both social good and commercial success and what it takes for leaders to embed purpose meaningfully, so it shapes decisions from the boardroom to the branch floor.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

It's not just about risk, it's about missed opportunity.

In this episode, Becky is joined by Sarah Gillard, CEO of A Blueprint for Better Business, a not-for-profit that helps organisations define and live their purpose. Sarah’s work aims to create a better society through better business, helping senior executives navigate the tension between profit, purpose, and long-term impact.

She's also joined by Ben Hayman, Managing Partner at Given, to explore insights from this year’s Purpose Gap research, exploring the disconnect between what companies say about purpose and what employees actually experience day to day.

In this conversation, you’ll hear why business purpose still matters, even in a polarised, uncertain world. We also delve into what the growing “purpose gap” reveals about trust, leadership, and communication, and how leaders can bring clarity, conviction, and humanity back into decision-making.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

In this conversation, you’ll hear why WWF is evolving its funding strategy in response to shrinking public and philanthropic finance, how impact investing brings discipline and scale to conservation and what not-for-profits need to unlock investment-ready solutions

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

They explore why sustainable finance is not just a technical exercise, but a real opportunity for cheaper, longer-term capital and strategic partnerships, how embedding sustainability into governance, risk management, and remuneration can transform organizational behavior and what it looks like to pioneer initiatives like reversing the gender pay gap, operational emissions reductions, and climate finance disclosures.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

In today's episode, I’m joined by Arabella Ellis, cofounder of Gyre, and a seasoned leadership consultant and coach. With deep expertise in organisational psychology, she helps sustainability leaders connect with purpose, expand their influence, and show up with clarity, even in the messiest of systems.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This week, Becky is joined by Darshna Myronidis, Group Director of Sustainability at Virgin. With over 20 years of experience, Darsh is now leading Virgin’s efforts to embed sustainability into the heart of the business, harnessing the power of storytelling and innovation to drive meaningful social and environmental impact.

In this conversation, you’ll hear how flipping traditional sustainability roles on their head can create space for real systems change, how to balance compliance and regulation with a future-focused, value-creating sustainability strategy and why fun, collaboration, and bravery are more powerful than ever.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

In this episode, Becky is joined by Caryn-Ann Allen, Group Associate Director for Sustainability at Geopost. Caryn is currently leading the charge on decarbonising Europe’s largest parcel delivery network, championing the power of collaboration, policy, and mindset shifts to drive meaningful environmental impact.

In this conversation, you’ll hear how transport and logistics, one of the world’s most carbon-intensive sectors, can become a driving force for climate action. They also explore how Geopost is cutting emissions across a complex, outsourced network and the role of policy, infrastructure, and governance in scaling cleaner delivery, and why clarity and long-term vision matter.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

In this episode, Becky is joined by Nigel Sullivan, Chief Sustainability & People Officer at Bupa. Currently leading their global push to integrate purpose at the heart of healthcare, Nigel is championing the intersection of human and planetary health to drive lasting impact across communities worldwide.

In this conversation, you’ll hear how Bupa’s purpose is transforming healthcare and guiding their global strategy, the role of sustainability in shaping Bupa’s future vision for people and planet and the key actions they are taking to create lasting impact in both healthcare and the environment.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Today, Becky is joined by Gemma Wiggs and Jamie McKeown from World Rugby — the global governing body for rugby union and organisers of the Rugby World Cup. Gemma is Head of Tournament, Team & Rugby Services and is currently leading preparations for the Women’s Rugby World Cup England 2025. Jamie is World Rugby’s Sustainability, Diversity & Inclusion Manager

In this conversation, you'll hear how they’re making rugby more accessible and inclusive, and why this an essential driver of growth for the game and their top advice when using any kind of big moment to drive positive change that lasts.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Today, Becky is joined by Natalie Deacon, Executive Director of Purpose and Sustainability at Avon. Natalie has been an integral part of defining and articulating Avon’s purpose, with particular focus on gender equality, breast cancer awareness and violence against women and girls. 

In this conversation, you’ll hear how to keep your purpose fresh when it’s been a long-standing part of your brand, how to use reps on the ground to create change on a local level and how a direct selling model can help to empower women economically in today’s market. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This week, Becky speaks to Will Butler Adams, CEO at Brompton. The company has inspired a whole new category within the bike industry and has become a force for positive change in urban mobility.

In this conversation, you’ll hear how to build a purposeful culture that drives innovation and how it has helped fuel the success of the Brompton business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

So what does it take to have a good business culture, and what role does purpose have in creating the culture that attracts - and retains - talent?

In this best bits special episode, we’re looking back at some of our favourite interviews from series 3, with tips and examples from the people who have been there and done it…We’ll take you through five actionable steps for 2025 to build performance culture through purpose.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? 

Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit organisation with a mission to find and develop the world's first female Formula One champion. actionable In this conversation, we'll explore how to create positive change in the system through one of the most important cultural lenses out there, sport.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate results.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to progress. 

Today, Becky is joined by Annabelle Stamm and Stuart McLachlan, who were on the ground at Climate Week representing Anthesis, a company committed to driving sustainable performance. They spent the week bringing together clients and organisations to address challenges, break down obstacles, and accelerate meaningful change.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

To learn more about sustainable performance, follow Anthesis on Linkedin.

Today, Becky is joined by Steve Beechey, Group Public Sector Director at the Wates Group. 

In this conversation, they’ll be discussing how Wates designed, shared and implemented purpose in a family owned business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at the University of Arts London and former Head of Policy for the Deputy Prime Minister. 

In this conversation, they’ll be discussing how creativity needs purpose and how purpose needs creativity to create true social impact for society and the planet.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

But how do you build authentic corporate reputation through purpose and, in turn, create value?

Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll be discussing how to build corporate reputation by putting purpose at the heart of innovation and how to navigate the risks that come with using your voice to create change.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This is a Flamingo Media production brought to you by Given

But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change your purpose? 

Today, Becky is joined with Chris Jackson, Group Head of Colleague Experience at Centrica, Leading energy services and solutions provider focused on energising a greener, fairer future. In this conversation, they’ll be discussing when it’s time to change your purpose and how to implement a new one that is clear and understood across your organisation.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

With consumers more switched on to social change than ever, marketers have a responsibility to create meaningful impact as well as driving sales. But how do you measure meaningful brand impact? 

Today, Becky Willan is joined by Mitch Oliver, Global VP of Brand and Purpose at Mars Inc - a multinational manufacturer of confectionery, pet food, and other food products and the fourth-largest privately held company in the United States. In this conversation, we’ll be discussing how to translate a business’s purpose into meaningful and measurable brand impact - across different markets, categories and products.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different approach, prioritising purpose as a fundamental driver of organisational performance? And they are thriving. 

I’m Becky Willan, CEO of Given, back with a 3rd season of Purposing, the podcast that lifts the lid on how to run a truly purpose-driven business.

With more leaders worried about ESG backlash, and purpose being seen as a distraction from commercial priorities, we’re bringing you brilliant guests who are committed to doing purpose properly - and are reaping the rewards. 

They’re leaders in organisations like Mars, Kimberly Clark, Centrica and many more. Together we demystify this often misunderstood topic, as they share their successes, learnings and actionable advice to help you to put purpose at the heart of your business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

No amount of disclosure or engagement will correct the course we’re on if businesses and business leaders don’t fix the fundamental market failures that are driving climate change.

Today, Becky Willan is joined by Steve Waygood, Chief Responsible Investment Officer at Aviva Investors to discuss the financial and economic arguments for tough, fast action on the climate emergency. Steve’s been at the heart of sustainable finance since the 1990s, witnessing its growth in ambition, scale and influence every year. Working with the World Wide Fund for Nature straight out of university, Steve established their ethical investment policy, and has been with Aviva Investors for almost two decades.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE. 

Today, Becky Willan is joined by Char Love, Global Director of Advocacy at Natura&Co, whose subsidiary brands include Avon and The Body Shop. Char has a track record of working with sustainable business - co-founding corporate sustainability thinktank VOLANS and later launching B Lab UK, to help businesses on the journey to becoming certified B Corps. Char’s new role in advocacy with Natura&Co has seen her developing and embedding the principles of  Authentic, Ambitious, Agency, Allyship, Activism into their advocacy strategy. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

When components of a system synchronize on shared aims, purpose can be better achieved. So how can systems thinking benefit people and the planet?

In this episode, Becky Willan talks to Sally Uren, CEO of Forum for the Future. Forum was founded in 1996 with the aim of advancing the goals of sustainability. As non-profit organisation, Forum works with with business, governments and civil society to accelerate the shift towards a just and regenerative future. Sally received an OBE in the 2017 for her efforts in making business more sustainable. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

To mark World Refugee Day, Becky Willan talks to Jessie Macneil-Brown, Head of Social Mission Europe at Ben & Jerry’s. It’s not only an iconic global ice cream brand, it’s vocal on the the rights of refugees and asylum seekers - one of the biggest issues of our time. It’s a political battleground and fraught with tension in the media. But for Ben & Jerry’s, they’ve not been afraid to stand firm. Jessie tells us exactly how the brand has advocated for safe routes, and helped entrepreneurial refugees resettle and thrive in their new homes. 

In this episode you’ll learn how to maintain your stance in the face of criticism, create safe spaces for open dialogue, and educate your staff on the right language to use. 

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Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

Today, host Becky Willan speaks to a leader who climbed her company ranks from Graduate Recruiter to CEO. Hayley Still’s journey to the top of Hydrogen Group has put her in a prime position to reshape purpose at the company. Now operating in 67 countries, Hydrogen merged with Argyll Scott in 2017 - and when Hayley took over as CEO in 2022 she saw an opportunity to cement that merger, catalyze new company-wide values and ignite a fresh purpose. 

In this episode, you’ll discover how you can disrupt an industry through purpose, and using moments of change to rearticulate and reinforce core values. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

On this episode of Purposing, Becky Willan speaks to healthy snack CEO, Joanna Allen. She joined British supermarket staple Graze in 2020, believing customers shouldn't compromise between taste and nutrition. With this purpose built into everything Graze does, the business isn't afraid to lean into big decisions or tough conversations. 

And Joanna's taking these conversations beyond the four walls of the company. Reengineering product packaging to make it more sustainable meant new partnerships with suppliers. And beyond this, she's now a prominent campaigner for the Better Business Act.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

Today, host Becky Willan speaks to Cath Possamai, Talent Acquisition Director for Amazon in EMEA. Before arriving in tech, she led recruitment for the British Army as part of a struggling and much-scrutinised partnership with Capita. The two organisatons were culturally misaligned, but by co-creating a shared purpose, Cath was able to instigate a major reset. Now at Amazon, Cath’s found teams can operate like separate businesses - from Web Services to Devices to Stores - so building a unified purpose is an essential part of breaking down siloes and driving collaboration. 

In this episode, you’ll learn that focusing on incremental change -  not just big promises - and upskilling leaders to bring purpose to life in a way that keeps it front of mind for everyone - can help you unlock the cultural benefits of purpose. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE. 

Today, host Becky Willan speaks to a Global Director of Sustainable Business reshaping purpose in fashion. Tom Berry has been at FARFETCH for 5 years - a company that connects customers in over 190 countries with 1,400 of the world’s best-known fashion brands, boutiques and department stores. Four years into launching their sustainability strategy, Positively FARFETCH, Tom is demonstrating clear commercial results from their groundbreaking approach.

In this episode you’ll learn how FARFETCH embraces partnerships with forward-thinking start-ups, providing tangible solutions to the industry’s problems. And how small behavioural changes among company leaders, workforces and consumers, can help drive profit with purpose.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

Becky Willan, CEO of brand purpose agency Given, is back with a brand new season of Purposing - the podcast that lifts the lid on how to run a truly purpose-driven business.

Last season we spoke with leaders from organisations like IKEA, The Body Shop and John Lewis Partnership to discover how they defined their purpose and put it to work in their business - boosting engagement, driving innovation and building better brands.

This season, we’re back with more guests from Ben and Jerry’s, Farfetch, and Aviva and many more, to demystify this often misunderstood topic into clear, actionable advice you can use in your own business. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

The two discuss how purpose can catalyse positive change inside and outside a global organisation, the challenge of sustainable growth, and busting myths about the retail giant. Simon explains how IKEA is shifting to sustainable materials and business models at a scale that’s unimaginable for most companies and lifts the lid on the things that really make the difference - from circular and inclusive design approaches to investment management, governance and measurement.

Listen to Purposing for the inside story on one of the world’s most respected purpose-driven businesses. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organizations become purposeful? Download the Insiders’ Guide to Purpose HERE. 

In her latest podcast episode, Given CEO Becky Willan spoke with Peter Simpson, CEO of Anglian Water and founding member and co-Chair of the University of Cambridge’s Corporate Leaders Group (CLG), about what it takes for businesses to play a meaningful role in the transition to a climate-neutral, resource-efficient and socially inclusive economy. 

Listen to Purposing to get the insider's story on how Peter has led Anglian Water’s transformation into a truly purpose-driven business, including the move to enshrine their purpose in the fabric of their company constitution; their Articles of Association. These efforts have been widely recognised in the UK; they were named Responsible Business of the Year in 2017, voted ‘best place to work’ in the UK by Glassdoor in 2019, and earned the Queen’s Award for Sustainable Development in 2020.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

Links: 

BSI standard on purpose-LED business: 

https://www.bsigroup.com/en-GB/standards/bsi-knowledge/sustainability/purpose-and-esg-standards/ 

Responsible Business Tracker by Business in the Community: https://www.bitc.org.uk/the-responsible-business-tracker/

The sixth episode of Purposing offers insight into the multinational company’s strategy to make purpose more than just brand positioning, building systems for measuring impact and adding substance to new product development. David Croft, Global Director of Sustainability at Reckitt, will share how they’re applying purpose to innovation, sustainability, and supply chain management - in a way that drives growth and makes a positive difference on inequality and climate change. 

Do you want to learn how to build a purpose-driven brand from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE. 

In her latest podcast episode, Given CEO Becky Willan spoke with Esther Verburg, Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger Global & PVH Europe, about how their unique approach has transformed what success means for their iconic brand.

Listen to Purposing to  get the insider's story on how Tommy Hilfiger brings purpose to life by deeply understanding customer needs, finding new ways of changemaking within the business, and combining diverse skills, experiences and perspectives under one mission.

Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's largest organisations become purposeful? Download the Insiders Guide to Purpose HERE.  

Today, Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership, sits down with Given CEO and host Becky Willan to discuss how the Partnership’s Purpose became more vital than ever. 

Find out about the co-creative strategy used to update and embed their new purpose and how it's propelled John Lewis Partnership into bold new business areas outside traditional retail. This episode will help you identify the right time to reset your purpose agenda and show you how to implement a plan to embed and activate your purpose. 

Do you want to learn how to build a purpose-driven business from Given, the original consultancy for purpose-driven businesses, that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose here. 

This was the task Lloyds Banking Group undertook when they decided to double down on their ambition of ‘Helping Britain Prosper’. 

In this episode, host Becky Willan speaks with Lloyd Banking Group’s Sustainable Business Director Fiona Cannon about the challenge of embedding purpose in one of Britain’s largest banks. This episode will help ensure your purpose-driven mission is delivered with substance and is factored into every business decision. 

Do you want to learn how to build a purpose-driven business from the company that’s helped some of the world's most influential organisations become more purposeful? Download the Insiders’ Guide to Purpose HERE.

When the original activist beauty brand The Body Shop rewrote its purpose, the first question was: how do we get the message from the boardroom to the shop floor and help everyone understand, own and act on our purpose?

Today, host Becky Willan sits down with The Body Shop’s Head Franchise Director for Latin America Jenny Whitehorn. We find out how they worked with psychologists to help a thousand employees discover their personal purpose, and what it took to land the message in 70 different countries in the midst of a global Pandemic. This episode will help you inspire your entire team to live their purpose at work.

Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's most influential organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Note: At the time of recording, Jenny’s role was Global Customer Experience Director. She’s since moved to the role referenced above.

Charity Business In The Community (BITC) exists to help change that - by bringing organisations together to create a fairer and more sustainable world. 

Today, host Becky Willan sits down with Amanda MacKenzie OBE, BITC’s CEO. Becky discovers how BITC facilitated collaboration between arch rivals Mcdonald's and Burger King and how they mobilised businesses up and down the UK to make a difference for communities in response to COVID-19. This episode shows you how to make the case for deeper, more purposeful collaboration.

Do you want to learn how to build a purpose-driven brand from the company that’s helped some of the world's most influential organisations become more purposeful? Download the first and the second editions of the Insiders' Guide to Purpose here.

Join CEO of Given Agency, Becky Willan and guests from some of the world's biggest brands to discover what it takes to become a truly purposeful business. 

New episodes air every second Wednesday.