<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/pursuit-of-profit/" rel="self" type="application/rss+xml"/><title><![CDATA[Pursuit of Profit: The Franchise Business Podcast]]></title><podcast:guid>a5b9e240-b263-5031-b39d-978de16bcaa7</podcast:guid><lastBuildDate>Fri, 17 Apr 2026 20:48:23 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Pursuit of Profit]]></copyright><managingEditor>Pursuit of Profit</managingEditor><itunes:summary><![CDATA[Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.]]></itunes:summary><image><url>https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg</url><title>Pursuit of Profit: The Franchise Business Podcast</title><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link></image><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><itunes:owner><itunes:name>Pursuit of Profit</itunes:name></itunes:owner><itunes:author>Pursuit of Profit</itunes:author><description>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of &quot;Beyond the Brand.&quot; Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</description><link>https://podcasters.spotify.com/pod/show/pursuit-of-profit</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Brought to you by Franocity | Your Go-To Franchising Experts]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Business"><itunes:category text="Investing"/></itunes:category><itunes:category text="Business"></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/pursuit-of-profit/</itunes:new-feed-url><podcast:txt purpose="applepodcastsverify">55a7f860-0f39-11f1-a9ae-8fc2482a9ace</podcast:txt><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Why “Boring” Waste Management Businesses Make Millions (Franchise Opportunity Breakdown)</title><itunes:title>Why “Boring” Waste Management Businesses Make Millions (Franchise Opportunity Breakdown)</itunes:title><description><![CDATA[<p><strong>Episode 127: </strong>In this episode of <em>Pursuit of Profit</em>, Fred Tomlin Jr. of Accelerated Waste Solutions explains how a “boring” industry like waste removal can generate serious profits through recurring revenue and scalable systems. We break down how the business works, how deals are sourced, and why this overlooked sector offers real opportunity for entrepreneurs and investors. If you’re looking for a proven, low-glamour business model that actually scales, this episode is a must-listen.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:41 - Why did you leave your corporate job</p><p>06:10 - How did you start Accelerated Waste Solutions</p><p>17:00 - Junk Shot app</p><p>22:08 - Customer acquisition for trash collection</p><p>28:40 - "Trashparency"</p><p>31:05 - Truck size</p><p>35:35 - Customer acquisition for junk</p><p>37:00 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.acceleratedwaste.com/" rel="noopener noreferrer" target="_blank">Accelerated Waste Solutions</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 127: </strong>In this episode of <em>Pursuit of Profit</em>, Fred Tomlin Jr. of Accelerated Waste Solutions explains how a “boring” industry like waste removal can generate serious profits through recurring revenue and scalable systems. We break down how the business works, how deals are sourced, and why this overlooked sector offers real opportunity for entrepreneurs and investors. If you’re looking for a proven, low-glamour business model that actually scales, this episode is a must-listen.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:41 - Why did you leave your corporate job</p><p>06:10 - How did you start Accelerated Waste Solutions</p><p>17:00 - Junk Shot app</p><p>22:08 - Customer acquisition for trash collection</p><p>28:40 - "Trashparency"</p><p>31:05 - Truck size</p><p>35:35 - Customer acquisition for junk</p><p>37:00 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.acceleratedwaste.com/" rel="noopener noreferrer" target="_blank">Accelerated Waste Solutions</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">d2f9ef44-3382-4284-a840-483943072645</guid><itunes:image href="https://artwork.captivate.fm/c7369b48-b00c-465e-8eb6-3e16e58bbbcb/Ep-127.jpg"/><pubDate>Wed, 15 Apr 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d2f9ef44-3382-4284-a840-483943072645.mp3" length="43975673" type="audio/mpeg"/><itunes:duration>45:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>127</itunes:episode><podcast:episode>127</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="Why “Boring” Waste Management Businesses Make Millions (And How to Build One That Scales Quickly)"><podcast:source uri="https://youtu.be/tq0vUbDMw90"/></podcast:alternateEnclosure></item><item><title>Why Traditional Spas Are Failing — And This Franchise Wellness Model Is Winning</title><itunes:title>Why Traditional Spas Are Failing — And This Franchise Wellness Model Is Winning</itunes:title><description><![CDATA[<p><strong>Episode 126: </strong>In this episode of <em>Pursuit of Profit</em>, Ann Edwards, founder and CEO of TherAnnu Restorative Spa franchise, explains why traditional spa models are struggling—and what a smarter, more scalable approach to wellness looks like. We break down how this business focuses on recovery, recurring revenue, and operational simplicity to build a profitable alternative in a crowded market. If you’re exploring wellness or franchise opportunities, this episode offers a fresh model worth understanding. Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:18 - What is TherAnnu</p><p>06:55 - Core services</p><p>15:38 - New therapies offered</p><p>16:40 - Labor model</p><p>21:52 - Membership model</p><p>28:20 - Store footprint</p><p>31:10 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.therannu.com/" rel="noopener noreferrer" target="_blank">TherAnnu Restorative Spa</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 126: </strong>In this episode of <em>Pursuit of Profit</em>, Ann Edwards, founder and CEO of TherAnnu Restorative Spa franchise, explains why traditional spa models are struggling—and what a smarter, more scalable approach to wellness looks like. We break down how this business focuses on recovery, recurring revenue, and operational simplicity to build a profitable alternative in a crowded market. If you’re exploring wellness or franchise opportunities, this episode offers a fresh model worth understanding. Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:18 - What is TherAnnu</p><p>06:55 - Core services</p><p>15:38 - New therapies offered</p><p>16:40 - Labor model</p><p>21:52 - Membership model</p><p>28:20 - Store footprint</p><p>31:10 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.therannu.com/" rel="noopener noreferrer" target="_blank">TherAnnu Restorative Spa</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">c014d752-f9c3-45cd-8a1a-4187dc5d6a50</guid><itunes:image href="https://artwork.captivate.fm/ee964fff-52b6-4907-b5c0-804efd87a2ef/Ep-126.jpg"/><pubDate>Wed, 08 Apr 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c014d752-f9c3-45cd-8a1a-4187dc5d6a50.mp3" length="34195427" type="audio/mpeg"/><itunes:duration>35:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>126</itunes:episode><podcast:episode>126</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="This Isn’t a Med Spa — It’s a Smarter Wellness Business Model"><podcast:source uri="https://youtu.be/0r2htoN6apI"/></podcast:alternateEnclosure></item><item><title>Supply Chains Are Breaking — The Franchise Model Solving Logistics Fast</title><itunes:title>Supply Chains Are Breaking — The Franchise Model Solving Logistics Fast</itunes:title><description><![CDATA[<p>Episode 125: In this episode of <em>Pursuit of Profit</em>, Kody Slade of Speedy Freight breaks down how businesses are solving urgent supply chain and last-mile delivery challenges with a scalable same-day logistics model. We explore how the company sources jobs, manages operations, and builds a repeatable system in a fast-growing industry. If you’re interested in logistics, franchising, or building a resilient service business, this episode delivers practical insights you can use.</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:01 - How do you work work better than DHL, FedEx &amp; UPS</p><p>04:40 - What does Speedy Freight do</p><p>10:05 - Inefficiencies that you see in businesses</p><p>15:15 - What shipping company do you work with</p><p>20:00 - Who are the customers?</p><p>25:05 - How do I acquire customers</p><p>30:56 - Franchisees and the model</p><p>33:00 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://us.speedyfreight.com/" rel="noopener noreferrer" target="_blank">Speedy Freight</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p>Episode 125: In this episode of <em>Pursuit of Profit</em>, Kody Slade of Speedy Freight breaks down how businesses are solving urgent supply chain and last-mile delivery challenges with a scalable same-day logistics model. We explore how the company sources jobs, manages operations, and builds a repeatable system in a fast-growing industry. If you’re interested in logistics, franchising, or building a resilient service business, this episode delivers practical insights you can use.</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:01 - How do you work work better than DHL, FedEx &amp; UPS</p><p>04:40 - What does Speedy Freight do</p><p>10:05 - Inefficiencies that you see in businesses</p><p>15:15 - What shipping company do you work with</p><p>20:00 - Who are the customers?</p><p>25:05 - How do I acquire customers</p><p>30:56 - Franchisees and the model</p><p>33:00 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://us.speedyfreight.com/" rel="noopener noreferrer" target="_blank">Speedy Freight</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">8ec2ecd8-ef39-4cad-8503-7b4a9f6a35bf</guid><itunes:image href="https://artwork.captivate.fm/2fab69ad-47a7-4691-9297-5ed583e9bded/Ep-125.jpg"/><pubDate>Wed, 01 Apr 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8ec2ecd8-ef39-4cad-8503-7b4a9f6a35bf.mp3" length="77485148" type="audio/mpeg"/><itunes:duration>40:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>125</itunes:episode><podcast:episode>125</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="Supply Chains Are Breaking — How Speedy Freight Franchise Solves Same-Day Logistics Fast"><podcast:source uri="https://youtu.be/GbvQQ4dTEi0"/></podcast:alternateEnclosure></item><item><title>How the &quot;We Buy Ugly Homes&quot; Franchise Turns Distressed Properties Into Very Profitable Deals</title><itunes:title>How the &quot;We Buy Ugly Homes&quot; Franchise Turns Distressed Properties Into Very Profitable Deals</itunes:title><description><![CDATA[<p><strong>Episode 124: </strong>In this episode of <em>Pursuit of Profit</em>, Mike Oberholtzer of HomeVestors ("We Buy Ugly Homes")franchise explains how franchisees are finding profitable off-market real estate deals—even in a shifting housing market. We break down this unique system behind sourcing distressed properties, avoiding overpaying, and building a repeatable deal pipeline. If you’re struggling to find real estate opportunities, this episode gives you a proven path forward. Take a listen!</p><p>3 takeaways:</p><p>1️⃣<strong> The Best Deals Aren’t Listed</strong></p><p>2️⃣<strong> Systems Beat Hustle</strong></p><p>3️⃣<strong> Market Shifts Create Opportunity</strong></p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:48 - How does HomeVestors work</p><p>09:46 - Marketing</p><p>15:19 - The process explained</p><p>27:25 - Funding</p><p>39:53 - Investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.homevestors.com/" rel="noopener noreferrer" target="_blank">HomeVestors</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 124: </strong>In this episode of <em>Pursuit of Profit</em>, Mike Oberholtzer of HomeVestors ("We Buy Ugly Homes")franchise explains how franchisees are finding profitable off-market real estate deals—even in a shifting housing market. We break down this unique system behind sourcing distressed properties, avoiding overpaying, and building a repeatable deal pipeline. If you’re struggling to find real estate opportunities, this episode gives you a proven path forward. Take a listen!</p><p>3 takeaways:</p><p>1️⃣<strong> The Best Deals Aren’t Listed</strong></p><p>2️⃣<strong> Systems Beat Hustle</strong></p><p>3️⃣<strong> Market Shifts Create Opportunity</strong></p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:48 - How does HomeVestors work</p><p>09:46 - Marketing</p><p>15:19 - The process explained</p><p>27:25 - Funding</p><p>39:53 - Investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.homevestors.com/" rel="noopener noreferrer" target="_blank">HomeVestors</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">57efecf5-9b4b-4d8e-81d9-4396054c9d0a</guid><itunes:image href="https://artwork.captivate.fm/aaf18be2-c416-4b21-a830-43d09ca2cc4a/Ep-124-1.jpg"/><pubDate>Wed, 25 Mar 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/57efecf5-9b4b-4d8e-81d9-4396054c9d0a.mp3" length="89352284" type="audio/mpeg"/><itunes:duration>46:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>124</itunes:episode><podcast:episode>124</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="Inside the “We Buy Ugly Houses” Model: How Investors Generate Profitable Deals"><podcast:source uri="https://youtu.be/jHPpjbREp04"/></podcast:alternateEnclosure></item><item><title>From Local Bakery to Scalable Brand: The Bread Haus Franchise Growth Playbook</title><itunes:title>From Local Bakery to Scalable Brand: The Bread Haus Franchise Growth Playbook</itunes:title><description><![CDATA[<p><strong>Episode 123: </strong>In this episode of <em>Pursuit of Profit</em>, Bryan Motta owner of Bread Haus, breaks down why most bakery businesses struggle to scale—and what it takes to build a profitable, systemized model. We explore the challenges of margins, operations, and growth in the food industry, along with the strategies Bread Haus uses to turn artisan baking into a repeatable business. If you’re considering a food business or franchise, this episode offers practical insights you can’t afford to miss. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:34 - What's in our bread?</p><p>05:56 - Bread Haus story</p><p>10:29 - Bryan acquires Bread Haus</p><p>13:51 - Revenue sources</p><p>16:19 - Franchise development</p><p>19:29 - Customer acquisition</p><p>21:40 - Tech in the biz</p><p>23:17 - Staffing model</p><p>26:57 - Item 19 &amp; numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://breadhaus.com/" rel="noopener noreferrer" target="_blank">Bread Haus</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 123: </strong>In this episode of <em>Pursuit of Profit</em>, Bryan Motta owner of Bread Haus, breaks down why most bakery businesses struggle to scale—and what it takes to build a profitable, systemized model. We explore the challenges of margins, operations, and growth in the food industry, along with the strategies Bread Haus uses to turn artisan baking into a repeatable business. If you’re considering a food business or franchise, this episode offers practical insights you can’t afford to miss. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:34 - What's in our bread?</p><p>05:56 - Bread Haus story</p><p>10:29 - Bryan acquires Bread Haus</p><p>13:51 - Revenue sources</p><p>16:19 - Franchise development</p><p>19:29 - Customer acquisition</p><p>21:40 - Tech in the biz</p><p>23:17 - Staffing model</p><p>26:57 - Item 19 &amp; numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://breadhaus.com/" rel="noopener noreferrer" target="_blank">Bread Haus</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">bafdac39-c1f0-4064-8bb4-e20407b7221b</guid><itunes:image href="https://artwork.captivate.fm/f53d8e91-b5b8-439d-b1d7-c14aa2d50943/Ep-123-2.jpg"/><pubDate>Wed, 18 Mar 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/bafdac39-c1f0-4064-8bb4-e20407b7221b.mp3" length="67667042" type="audio/mpeg"/><itunes:duration>35:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>123</itunes:episode><podcast:episode>123</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="From Local Artisan Bakery to Scalable Brand: The Bread Haus Franchise Growth Playbook"><podcast:source uri="https://youtu.be/Ad-Mr9pVQQQ"/></podcast:alternateEnclosure></item><item><title>The Creativity Economy Is Exploding - Here&apos;s a Company Using It To Market Franchises</title><itunes:title>The Creativity Economy Is Exploding - Here&apos;s a Company Using It To Market Franchises</itunes:title><description><![CDATA[<p><strong>Episode 122: </strong>On this episode of the Pursuit of Profit, host Cliff Nonnenmacher, speaks with franchise visionary and category creator, Angela Olea. She is the founder of Assisted Living Locators, where she didn't just build a brand, she helped create a senior placement service category.</p><p>Today she's the founder and CEO of Sweet Influencers, where she's using data matching and human insight to intelligently align franchise brands with the right creators.</p><p>We'll talk about:</p><ol><li>what it really takes to create a category, build a franchise, investors wanna buy,</li><li> why influence, trust and technology are converging in powerful ways for today's brands.</li></ol><br/><p>Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:01 - Angela's creation of Assisted Living Locators</p><p>08:31 - Success of Assisted Living Locators</p><p>12:52 - What is Sweet Influencers</p><p>21:20 - How Sweet Influencers works</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.sweetinfluencers.ai/" rel="noopener noreferrer" target="_blank">Sweet Influencers</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 122: </strong>On this episode of the Pursuit of Profit, host Cliff Nonnenmacher, speaks with franchise visionary and category creator, Angela Olea. She is the founder of Assisted Living Locators, where she didn't just build a brand, she helped create a senior placement service category.</p><p>Today she's the founder and CEO of Sweet Influencers, where she's using data matching and human insight to intelligently align franchise brands with the right creators.</p><p>We'll talk about:</p><ol><li>what it really takes to create a category, build a franchise, investors wanna buy,</li><li> why influence, trust and technology are converging in powerful ways for today's brands.</li></ol><br/><p>Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:01 - Angela's creation of Assisted Living Locators</p><p>08:31 - Success of Assisted Living Locators</p><p>12:52 - What is Sweet Influencers</p><p>21:20 - How Sweet Influencers works</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.sweetinfluencers.ai/" rel="noopener noreferrer" target="_blank">Sweet Influencers</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">22b58892-1bb1-4316-8c87-004bb16d2fc5</guid><itunes:image href="https://artwork.captivate.fm/61efc3a7-eeb0-4ca2-8599-3da2f1e42269/Ep-122-2.jpg"/><pubDate>Wed, 11 Mar 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/22b58892-1bb1-4316-8c87-004bb16d2fc5.mp3" length="44956618" type="audio/mpeg"/><itunes:duration>46:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>122</itunes:episode><podcast:episode>122</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="The Creativity Economy Is Exploding - Here&apos;s a Company Using It To Market Franchises"><podcast:source uri="https://youtu.be/5VuNtyRSkp4"/></podcast:alternateEnclosure></item><item><title>Stop Replacing. Start Repairing - How Surface Experts Built a High-Margin Home Services Franchise</title><itunes:title>Stop Replacing. Start Repairing - How Surface Experts Built a High-Margin Home Services Franchise</itunes:title><description><![CDATA[<p><strong>Episode 121: </strong>Is replacing cabinets, countertops, and fixtures a costly mistake? In this episode of <em>Pursuit of Profit</em>, Jacob Grady, founder and CEO of Surface Experts franchise, explains why the “repair over replace” model is creating one of the fastest-growing opportunities in home services franchising.</p><p>We break down the unit economics, low overhead structure, high margins, and why investors are turning to surface repair instead of remodeling. If you’re exploring franchise opportunities or looking for a scalable service business, this is a model you need to understand. Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:45 - Sales training</p><p>05:25 - Jacob's time in Columbia to Surface Experts in the US</p><p>10:25 - First business to second business</p><p>13:00 - # of units &amp; territories</p><p>14:36 - Services</p><p>24:13 - The process from sales to repair</p><p>27:52 - The numbers</p><p>29:50 - Partnerships</p><p>35:01 - Revenue model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://surfaceexperts.com/" rel="noopener noreferrer" target="_blank">Surface Experts</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 121: </strong>Is replacing cabinets, countertops, and fixtures a costly mistake? In this episode of <em>Pursuit of Profit</em>, Jacob Grady, founder and CEO of Surface Experts franchise, explains why the “repair over replace” model is creating one of the fastest-growing opportunities in home services franchising.</p><p>We break down the unit economics, low overhead structure, high margins, and why investors are turning to surface repair instead of remodeling. If you’re exploring franchise opportunities or looking for a scalable service business, this is a model you need to understand. Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:45 - Sales training</p><p>05:25 - Jacob's time in Columbia to Surface Experts in the US</p><p>10:25 - First business to second business</p><p>13:00 - # of units &amp; territories</p><p>14:36 - Services</p><p>24:13 - The process from sales to repair</p><p>27:52 - The numbers</p><p>29:50 - Partnerships</p><p>35:01 - Revenue model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://surfaceexperts.com/" rel="noopener noreferrer" target="_blank">Surface Experts</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">faf4b94e-adb8-438d-ba82-5100f326b863</guid><itunes:image href="https://artwork.captivate.fm/726cb6b1-bc31-4afb-8537-d1d6baa080cf/Ep-121-2.jpg"/><pubDate>Wed, 04 Mar 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/faf4b94e-adb8-438d-ba82-5100f326b863.mp3" length="86772604" type="audio/mpeg"/><itunes:duration>45:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>121</itunes:episode><podcast:episode>121</podcast:episode></item><item><title>Stop Driving the Truck: How to Scale a Plumbing Franchise to $2M+</title><itunes:title>Stop Driving the Truck: How to Scale a Plumbing Franchise to $2M+</itunes:title><description><![CDATA[<p><strong>Episode 120:</strong> On this episode of Pursuit of Profit, Cliff talks with Matt O'Rourke founder and brand president of Z Plumberz franchise. If you're weary of going into the trades for franchising, this podcast will change your mind.</p><p>In this episode, you will learn:</p><ol><li>The trades will almost guarantee a 6-figure income</li><li>You can be your own boss &amp; own your own business</li><li>You just need to get out of the truck and run a business</li></ol><br/><p>Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - How Matt got started</p><p>13:34 - Who's Belfor</p><p>14:30 - Why the trades?</p><p>21:09 - Trades person in a truck</p><p>24:00 - Benefits of being a franchisee with Z Plumberz/Belfor</p><p>28:53 - 4 retail verticals</p><p>35:24 - Investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.zplumberz.com/" rel="noopener noreferrer" target="_blank">Z Plumberz</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 120:</strong> On this episode of Pursuit of Profit, Cliff talks with Matt O'Rourke founder and brand president of Z Plumberz franchise. If you're weary of going into the trades for franchising, this podcast will change your mind.</p><p>In this episode, you will learn:</p><ol><li>The trades will almost guarantee a 6-figure income</li><li>You can be your own boss &amp; own your own business</li><li>You just need to get out of the truck and run a business</li></ol><br/><p>Take a listen!</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - How Matt got started</p><p>13:34 - Who's Belfor</p><p>14:30 - Why the trades?</p><p>21:09 - Trades person in a truck</p><p>24:00 - Benefits of being a franchisee with Z Plumberz/Belfor</p><p>28:53 - 4 retail verticals</p><p>35:24 - Investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.zplumberz.com/" rel="noopener noreferrer" target="_blank">Z Plumberz</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">81cb2ad6-284c-41c2-bf0b-f980143e6fc4</guid><itunes:image href="https://artwork.captivate.fm/badc0afc-c5b0-486d-ad9e-d2e935dcd634/Ep-120-1.jpg"/><pubDate>Wed, 25 Feb 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/81cb2ad6-284c-41c2-bf0b-f980143e6fc4.mp3" length="41740049" type="audio/mpeg"/><itunes:duration>43:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>120</itunes:episode><podcast:episode>120</podcast:episode><podcast:alternateEnclosure type="video/youtube" title="Stop Driving the Truck: How to Scale a Plumbing Business to $2M+"><podcast:source uri="https://youtu.be/-1RzoE4X6aA"/></podcast:alternateEnclosure></item><item><title>Why Gas Stations Are a TERRIBLE Investment in 2026 (The Risks Nobody Talks About)</title><itunes:title>Why Gas Stations Are a TERRIBLE Investment in 2026 (The Risks Nobody Talks About)</itunes:title><description><![CDATA[<p>POP PULSE #5: On this Pursuit of Profit (POP) Pulse episode, Cliff takes on gas stations. They look like the ultimate small business. Constant traffic. Daily cash flow. Everyone needs gas. But what if I told you most gas stations make just pennies per gallon… while carrying unlimited environmental liability? Cliff breaks down the math behind the illusion.</p><p>Before you invest hundreds of thousands — or millions — into a gas station, listen to this. The numbers might shock you.</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠Beyond The Brand⁠⁠⁠⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>POP PULSE #5: On this Pursuit of Profit (POP) Pulse episode, Cliff takes on gas stations. They look like the ultimate small business. Constant traffic. Daily cash flow. Everyone needs gas. But what if I told you most gas stations make just pennies per gallon… while carrying unlimited environmental liability? Cliff breaks down the math behind the illusion.</p><p>Before you invest hundreds of thousands — or millions — into a gas station, listen to this. The numbers might shock you.</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠Beyond The Brand⁠⁠⁠⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">0a6f337e-11bf-4671-9509-e909885b9240</guid><itunes:image href="https://artwork.captivate.fm/65b50c9b-a134-4fc2-bf21-f0b15a8b20a5/Pulse-5.jpg"/><pubDate>Wed, 18 Feb 2026 06:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0a6f337e-11bf-4671-9509-e909885b9240.mp3" length="12160191" type="audio/mpeg"/><itunes:duration>12:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><podcast:alternateEnclosure type="video/youtube" title="Why Gas Stations Are a TERRIBLE Investment in 2026 (The Risks Nobody Talks About)"><podcast:source uri="https://youtu.be/MKSXZvHwFJU"/></podcast:alternateEnclosure></item><item><title>Autism Diagnoses Are Surging — This ABA Therapy Franchise Is Solving the Care Shortage</title><itunes:title>Autism Diagnoses Are Surging — This ABA Therapy Franchise Is Solving the Care Shortage</itunes:title><description><![CDATA[<p><strong>Episode 119:</strong> On this episode of Pursuit of Profit, Cliff talks with Nafisa Obi, founder of Essential Speech and ABA Therapy. This franchise is tackling one of the biggest healthcare care gaps in America - autism therapy. The numbers are staggering… only 1600 treatment centers nationwide to serve 6.8 million people on the autism spectrum. Demand is overwhelming.</p><p>That urgency inspired Nafisa Obi, a speech language pathologist, to create Essential Speech and ABA Therapy centers. This franchise brings speech, occupational and ABA therapy into one place, which saves patients and caregivers time and money. Take a listen.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:50 - Nafisa's background &amp; ABA industry</p><p>06:38 - Why franchising</p><p>08:01 - Who is the best franchisee</p><p>12:31 - What is ABA, occupational and speech therapy</p><p>20:12 - Staffing requirements</p><p>22:18 - Cost of services</p><p>24:40 - No diagnosis</p><p>28:10 - Investment cost</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.speechandaba.com/" rel="noopener noreferrer" target="_blank">Essential Speech &amp; ABA Therapy </a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 119:</strong> On this episode of Pursuit of Profit, Cliff talks with Nafisa Obi, founder of Essential Speech and ABA Therapy. This franchise is tackling one of the biggest healthcare care gaps in America - autism therapy. The numbers are staggering… only 1600 treatment centers nationwide to serve 6.8 million people on the autism spectrum. Demand is overwhelming.</p><p>That urgency inspired Nafisa Obi, a speech language pathologist, to create Essential Speech and ABA Therapy centers. This franchise brings speech, occupational and ABA therapy into one place, which saves patients and caregivers time and money. Take a listen.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:50 - Nafisa's background &amp; ABA industry</p><p>06:38 - Why franchising</p><p>08:01 - Who is the best franchisee</p><p>12:31 - What is ABA, occupational and speech therapy</p><p>20:12 - Staffing requirements</p><p>22:18 - Cost of services</p><p>24:40 - No diagnosis</p><p>28:10 - Investment cost</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.speechandaba.com/" rel="noopener noreferrer" target="_blank">Essential Speech &amp; ABA Therapy </a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">00e0a31e-0704-11f1-9af4-d32808d9c38b</guid><itunes:image href="https://artwork.captivate.fm/f24e1260-ea89-4b4f-80f0-daa2a3e40492/Ep-119.jpg"/><pubDate>Wed, 11 Feb 2026 10:55:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f9933eb6-93ff-4799-964c-bcc63e75480b.mp3" length="37325733" type="audio/mpeg"/><itunes:duration>38:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>119</itunes:episode><podcast:episode>119</podcast:episode><itunes:summary>Episode 120: On this episode of Pursuit of Profit, Cliff talks with Nafisa Obi, founder of Essential Speech and ABA Therapy. This franchise is tackling one of the biggest healthcare care gaps in America - autism therapy. The numbers are staggering… only 1600 treatment centers nationwide to serve 6.8 million people on the autism spectrum. Demand is overwhelming. 

That urgency inspired Nafisa Obi, a speech language pathologist, to create Essential Speech and ABA Therapy centers. This franchise brings speech, occupational and ABA therapy into one place, which saves patients and caregivers time and money. Take a listen.

--------------

Timestamps:

00:00 - Intro

02:50 - Nafisa&apos;s background &amp; ABA industry

06:38 - Why franchising

08:01 - Who is the best franchisee

12:31 - What is ABA, occupational and speech therapy

20:12 - Staffing requirements

22:18 - Cost of services

24:40 - No diagnosis

28:10 - Investment cost

 -----

Links:

Essential Speech &amp; ABA Therapy 

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Autism Diagnoses Are Surging — This ABA Therapy Franchise Is Solving the Care Shortage"><podcast:source uri="https://youtu.be/MWIuMMBC2WQ"/></podcast:alternateEnclosure></item><item><title>The Aging Crisis No One Is Solving—How TruBlue Home Service Ally Franchise Is Creating Solutions</title><itunes:title>The Aging Crisis No One Is Solving—How TruBlue Home Service Ally Franchise Is Creating Solutions</itunes:title><description><![CDATA[<p><strong>Episode 118:</strong> On this episode of Pursuit of Profit, Cliff talks with Sean Fitzgerald, president of TruBlue Home Service Ally franchise.</p><p>If you haven't dealt with aging parents yet, you will. And the businesses solving this challenge are quickly becoming some of the most important in franchising. Ninety percent of seniors say they want to stay in their home for as long as possible. The desire to age in place versus the reality of unsafe unmaintained homes has created a massive nationwide demand for trustworthy home maintenance and home safety services. That's where TruBlue home Service Ally comes in.</p><p>Find out how this franchise grew to over 100 franchises and some franchisees reaching $1+ million in revenue. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:40 - Why TruBlue Home Service Ally</p><p>07:53 - Scary stats</p><p>11:23 - Who are the clients</p><p>13:24 - Cost of total investment</p><p>15:37 - Rebranding</p><p>17:55 - Services</p><p>27:51 - Senior care company referrals</p><p>38:22 - Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.trublueally.com/" rel="noopener noreferrer" target="_blank">TruBlue Home Service Ally</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 118:</strong> On this episode of Pursuit of Profit, Cliff talks with Sean Fitzgerald, president of TruBlue Home Service Ally franchise.</p><p>If you haven't dealt with aging parents yet, you will. And the businesses solving this challenge are quickly becoming some of the most important in franchising. Ninety percent of seniors say they want to stay in their home for as long as possible. The desire to age in place versus the reality of unsafe unmaintained homes has created a massive nationwide demand for trustworthy home maintenance and home safety services. That's where TruBlue home Service Ally comes in.</p><p>Find out how this franchise grew to over 100 franchises and some franchisees reaching $1+ million in revenue. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:40 - Why TruBlue Home Service Ally</p><p>07:53 - Scary stats</p><p>11:23 - Who are the clients</p><p>13:24 - Cost of total investment</p><p>15:37 - Rebranding</p><p>17:55 - Services</p><p>27:51 - Senior care company referrals</p><p>38:22 - Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.trublueally.com/" rel="noopener noreferrer" target="_blank">TruBlue Home Service Ally</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">12a53e42-016f-11f1-95e5-f3881e8a45bd</guid><itunes:image href="https://artwork.captivate.fm/9e0e3c58-f9db-438c-922e-b64e7507635d/Ep-118.jpg"/><pubDate>Wed, 04 Feb 2026 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4cf6fb74-35e7-419f-afa0-500d02f2b1fb.mp3" length="43974258" type="audio/mpeg"/><itunes:duration>45:38</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>118</itunes:episode><podcast:episode>118</podcast:episode><itunes:summary>Episode 119: On this episode of Pursuit of Profit, Cliff talks with Sean Fitzgerald, president of TruBlue Home Service Ally. 

If you haven&apos;t dealt with aging parents yet, you will. And the businesses solving this challenge are quickly becoming some of the most important in franchising. Ninety percent of seniors say they want to stay in their home for as long as possible. The desire to age in place versus the reality of unsafe unmaintained homes has created a massive nationwide demand for trustworthy home maintenance and home safety services. That&apos;s where TruBlue home Service Ally comes in.

Find out how this franchise grew to over 100 franchises and some franchisees reaching $1+ million in revenue. Take a listen...

--------------

Timestamps:

00:00 - Intro

02:40 - Why TruBlue Home Service Ally

07:53 - Scary stats

11:23 - Who are the clients

13:24 - Cost of total investment

15:37 - Rebranding

17:55 - Services

27:51 - Senior care company referrals

38:22 - Numbers

 -----

Links:

TruBlue Home Service Ally

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Connect with Cliff and Justin:

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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary></item><item><title>POP Pulse: Why I’d Never Invest in a 7-Eleven Franchise — The Unit Economics Don’t Work</title><itunes:title>POP Pulse: Why I’d Never Invest in a 7-Eleven Franchise — The Unit Economics Don’t Work</itunes:title><description><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff takes on 7-Eleven. It is one of the most recognizable brands in the world—but does that make it a smart franchise investment? Cliff breaks down why the 7-Eleven franchise model fails on unit economics, control, and scalability. From the 50/50 profit split to rising labor costs and store closures, this episode explains what most buyers miss before investing—and how to avoid turning a “famous brand” into a bad financial decision.</p><p>If you’re considering a franchise, watch this before you sign anything.</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p>Listen on Amazon: https://music.amazon.com/podcasts/669c5b3c-af6e-45bd-afd9-e4aaeff25f9a/pursuit-of-profit-the-franchise-business-podcast</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠⁠⁠Beyond The Brand⁠⁠⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff takes on 7-Eleven. It is one of the most recognizable brands in the world—but does that make it a smart franchise investment? Cliff breaks down why the 7-Eleven franchise model fails on unit economics, control, and scalability. From the 50/50 profit split to rising labor costs and store closures, this episode explains what most buyers miss before investing—and how to avoid turning a “famous brand” into a bad financial decision.</p><p>If you’re considering a franchise, watch this before you sign anything.</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p>Listen on Amazon: https://music.amazon.com/podcasts/669c5b3c-af6e-45bd-afd9-e4aaeff25f9a/pursuit-of-profit-the-franchise-business-podcast</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠⁠⁠Beyond The Brand⁠⁠⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">f0788b5a-fbae-11f0-a55f-17523eddb1e7</guid><itunes:image href="https://artwork.captivate.fm/8634ed04-5944-4823-9e3c-032222ee2f29/Pulse-4.jpg"/><pubDate>Wed, 28 Jan 2026 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/97ae093a-f462-4e0a-bb2c-b8234dffadd4.mp3" length="10880036" type="audio/mpeg"/><itunes:duration>11:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><itunes:summary>On this Pursuit of Profit (POP) Pulse, Cliff takes on 7-Eleven. It is one of the most recognizable brands in the world—but does that make it a smart franchise investment?  Cliff breaks down why the 7-Eleven franchise model fails on unit economics, control, and scalability. From the 50/50 profit split to rising labor costs and store closures, this episode explains what most buyers miss before investing—and how to avoid turning a “famous brand” into a bad financial decision.

If you’re considering a franchise, watch this before you sign anything.

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Listen on Amazon: https://music.amazon.com/podcasts/669c5b3c-af6e-45bd-afd9-e4aaeff25f9a/pursuit-of-profit-the-franchise-business-podcast



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Beyond The Brand⁠⁠⁠ book by Cliff Nonnenmacher &amp; Justin Guevara

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="POP Pulse: Why I’d Never Invest in a 7-Eleven Franchise — The Unit Economics Don’t Work"><podcast:source uri="https://youtu.be/j0OGO__DyZI"/></podcast:alternateEnclosure></item><item><title>Struggling to Find a Scalable Franchise? This Home Services Model Cracks $3M+ Fast</title><itunes:title>Struggling to Find a Scalable Franchise? This Home Services Model Cracks $3M+ Fast</itunes:title><description><![CDATA[<p><strong>Episode 117:</strong> On this episode of Pursuit of Profit, Cliff talks with Zach Peyton, brand president and founder of Superior Fence and Rail Franchising. A conversation with a friend led him into the fencing business. Fast forward to today and that decision became Superior Fence and Rail. Now the first and largest fence installation franchise in the United States. With over 120 locations servicing over 300 markets, hundreds of employees, millions of feet of fence installed and proprietary technology that tracks customers from the first contact all the way through to installation.</p><p>If you ever wondered how people actually break into boring, profitable businesses and turn them into national platforms, this episode is for you.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:30 - Superior Fence and Rail origin story</p><p>12:05 - Revenue streams</p><p>18:45 - Franchising opportunities</p><p>21:15 - What's driving business</p><p>25:25 - How are you getting your franchisees up and earning $</p><p>34:33 - Marketing</p><p>38:55 - Initial investment</p><p>40:35 - Staffing model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.superiorfenceandrail.com/" rel="noopener noreferrer" target="_blank">Superior Fence and Rail</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 117:</strong> On this episode of Pursuit of Profit, Cliff talks with Zach Peyton, brand president and founder of Superior Fence and Rail Franchising. A conversation with a friend led him into the fencing business. Fast forward to today and that decision became Superior Fence and Rail. Now the first and largest fence installation franchise in the United States. With over 120 locations servicing over 300 markets, hundreds of employees, millions of feet of fence installed and proprietary technology that tracks customers from the first contact all the way through to installation.</p><p>If you ever wondered how people actually break into boring, profitable businesses and turn them into national platforms, this episode is for you.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:30 - Superior Fence and Rail origin story</p><p>12:05 - Revenue streams</p><p>18:45 - Franchising opportunities</p><p>21:15 - What's driving business</p><p>25:25 - How are you getting your franchisees up and earning $</p><p>34:33 - Marketing</p><p>38:55 - Initial investment</p><p>40:35 - Staffing model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.superiorfenceandrail.com/" rel="noopener noreferrer" target="_blank">Superior Fence and Rail</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b0fe8134-f56c-11f0-b248-a7116f6b82d8</guid><itunes:image href="https://artwork.captivate.fm/6437f8a5-44d9-4aea-a5c2-0ac20f09f1b7/Ep-117.jpg"/><pubDate>Wed, 21 Jan 2026 10:56:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ecfd5617-5269-48f1-9ef5-e964db8689f7.mp3" length="42040369" type="audio/mpeg"/><itunes:duration>43:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>117</itunes:episode><podcast:episode>117</podcast:episode><itunes:summary>Episode 118: On this episode of Pursuit of Profit, Cliff talks with Zach Peyton, brand president and founder of Superior Fence and Rail Franchising.  A conversation with a friend led him into the fencing business. Fast forward to today and that decision became Superior Fence and Rail. Now the first and largest fence installation franchise in the United States. With over 120 locations servicing over 300 markets, hundreds of employees, millions of feet of fence installed and proprietary technology that tracks customers from the first contact all the way through to installation.

If you ever wondered how people actually break into boring, profitable businesses and turn them into national platforms, this episode is for you. 

--------------

Timestamps:

00:00 - Intro

02:30 - Superior Fence and Rail origin story

12:05 - Revenue streams

18:45 - Franchising opportunities

21:15 - What&apos;s driving business

25:25 - How are you getting your franchisees up and earning $

34:33 - Marketing

38:55 - Initial investment

40:35 - Staffing model

 -----

Links:

Superior Fence and Rail

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Struggling to Find a Scalable Franchise? This Home Services Model Cracks $3M+ Fast"><podcast:source uri="https://youtu.be/ziPkAQ8Mx5I"/></podcast:alternateEnclosure></item><item><title>From Near Bankruptcy to $5M a Year: How This Mr. Appliance Franchisee Fixed a Broken Business</title><itunes:title>From Near Bankruptcy to $5M a Year: How This Mr. Appliance Franchisee Fixed a Broken Business</itunes:title><description><![CDATA[<p><strong>Episode 116:</strong> On this episode of Pursuit of Profit, Cliff talks with Rob Mathews, a multi-unit franchisee in the Mr. Appliance franchise. Rob has scaled into a $5 million operation across five territories and were named franchisees of the year for 2025. Rob has a mindset to learn, collaborate, and execute is exactly why he's on top. He is the blueprint for what franchising is supposed to be. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:20 - Rob's story to franchisee</p><p>06:16 - Building the business</p><p>25:10 - What appliances give you the most business</p><p>38:05 - Scaling the business</p><p>42:00 - Pay structure</p><p>47:19 - Franchisee secret sauce for success</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.mrappliance.com" rel="noopener noreferrer" target="_blank">Mr. Appliance</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 116:</strong> On this episode of Pursuit of Profit, Cliff talks with Rob Mathews, a multi-unit franchisee in the Mr. Appliance franchise. Rob has scaled into a $5 million operation across five territories and were named franchisees of the year for 2025. Rob has a mindset to learn, collaborate, and execute is exactly why he's on top. He is the blueprint for what franchising is supposed to be. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:20 - Rob's story to franchisee</p><p>06:16 - Building the business</p><p>25:10 - What appliances give you the most business</p><p>38:05 - Scaling the business</p><p>42:00 - Pay structure</p><p>47:19 - Franchisee secret sauce for success</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.mrappliance.com" rel="noopener noreferrer" target="_blank">Mr. Appliance</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">aca2f854-f08a-11f0-9417-d7dfbe690976</guid><itunes:image href="https://artwork.captivate.fm/1b08c27e-93a0-4aab-bd9c-be6261101841/Ep-116.jpg"/><pubDate>Wed, 14 Jan 2026 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5fb5470a-ac50-4b64-b48a-ad5ef053f749.mp3" length="51248415" type="audio/mpeg"/><itunes:duration>53:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>116</itunes:episode><podcast:episode>116</podcast:episode><itunes:summary>Episode 117: On this episode of Pursuit of Profit, Cliff talks with Rob Mathews, a multi-unit franchisee in the Mr. Appliance franchise.  Rob has scaled into a $5 million operation across five territories and were named franchisees of the year for 2025.  Rob has a mindset to learn, collaborate, and execute is exactly why he&apos;s on top. He is the blueprint for what franchising is supposed to be. Take a listen...

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Timestamps:

00:00 - Intro

02:20 - Rob&apos;s story to franchisee

06:16 - Building the business

25:10 - What appliances give you the most business

38:05 - Scaling the business

42:00 - Pay structure

47:19 - Franchisee secret sauce for success

 -----

Links:

Mr. Appliance

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="From Near Bankruptcy to $5M a Year: How This Mr. Appliance Franchisee Fixed a Broken Business"><podcast:source uri="https://youtu.be/Pbnk_e7-rnY"/></podcast:alternateEnclosure></item><item><title>Why Traditional Chiropractic Is Failing — And How HealthSource Franchise Fixed the Model</title><itunes:title>Why Traditional Chiropractic Is Failing — And How HealthSource Franchise Fixed the Model</itunes:title><description><![CDATA[<p><strong>Episode 115:</strong> On this episode of Pursuit of Profit, Cliff talks with Dr. Chris Tomshack, founder and CEO of HealthSource Chiropractic franchise. With over 140 locations across 35 states,HealthSource operates in seven multi-billion dollar industries from chiropractic and functional rehab to spinal decompression, laser therapy, nutrition, orthotics, and subscription-based wellness clubs. The top 25% of locations exceed a million dollars a year with a 99% patient satisfaction rating, simple staffing model, doctor's, office hours, and training that second to none. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:35 - Who is HealthSource?</p><p>03:36 - Medical background NOT necessary for this franchise</p><p>06:15 - LEO program (Learn, Earn &amp; Own)</p><p>12:51 - SBA loans</p><p>15:05 - Services offered</p><p>22:45 - What service brings in the most revenue?</p><p>24:50 - Insurance accepted</p><p>27:33 - Average payment of a client</p><p>35:39 - Millenial effect on business</p><p>38:25 - Investment range</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.healthsourcechiro.com/" rel="noopener noreferrer" target="_blank">HealthSource Chiropractic</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 115:</strong> On this episode of Pursuit of Profit, Cliff talks with Dr. Chris Tomshack, founder and CEO of HealthSource Chiropractic franchise. With over 140 locations across 35 states,HealthSource operates in seven multi-billion dollar industries from chiropractic and functional rehab to spinal decompression, laser therapy, nutrition, orthotics, and subscription-based wellness clubs. The top 25% of locations exceed a million dollars a year with a 99% patient satisfaction rating, simple staffing model, doctor's, office hours, and training that second to none. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:35 - Who is HealthSource?</p><p>03:36 - Medical background NOT necessary for this franchise</p><p>06:15 - LEO program (Learn, Earn &amp; Own)</p><p>12:51 - SBA loans</p><p>15:05 - Services offered</p><p>22:45 - What service brings in the most revenue?</p><p>24:50 - Insurance accepted</p><p>27:33 - Average payment of a client</p><p>35:39 - Millenial effect on business</p><p>38:25 - Investment range</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.healthsourcechiro.com/" rel="noopener noreferrer" target="_blank">HealthSource Chiropractic</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">451c4dfa-eb78-11f0-afd3-1b171e7a7f1b</guid><itunes:image href="https://artwork.captivate.fm/99ea3958-a9ea-4c10-b1b6-9134a44b29ab/Ep-115.jpg"/><pubDate>Wed, 07 Jan 2026 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f7e508f5-8526-42be-96a8-0d46eb064a93.mp3" length="41722960" type="audio/mpeg"/><itunes:duration>43:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>115</itunes:episode><podcast:episode>115</podcast:episode><itunes:summary>Episode 116: On this episode of Pursuit of Profit, Cliff talks with Dr. Chris Tomshack, founder and CEO of HealthSource Chiropractic.  With over 140 locations across 35 states,HealthSource operates in seven multi-billion dollar industries from chiropractic and functional rehab to spinal decompression, laser therapy, nutrition, orthotics, and subscription-based wellness clubs. The top 25% of locations exceed a million dollars a year with a 99% patient satisfaction rating, simple staffing model, doctor&apos;s, office hours, and training that second to none. Take a listen...

--------------

Timestamps:

00:00 - Intro

02:35 - Who is HealthSource?

03:36 - Medical background NOT necessary for this franchise

06:15 - LEO program (Learn, Earn &amp; Own)

12:51 - SBA loans

15:05 - Services offered

22:45 - What service brings in the most revenue?

24:50 - Insurance accepted

27:33 - Average payment of a client

35:39 - Millenial effect on business

38:25 - Investment range

 -----

Links:

HealthSource Chiropractic

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary></item><item><title>Holiday Encore: Don’t Buy a Franchise Without This Legal Advice | Franchise Attorney Houston Barnes Explains the FDD</title><itunes:title>Holiday Encore: Don’t Buy a Franchise Without This Legal Advice | Franchise Attorney Houston Barnes Explains the FDD</itunes:title><description><![CDATA[<p><strong>Episode 114:</strong> On this holiday encore episode of Pursuit of Profit, we revisit some of our most popular episodes in 2025. Our second holiday rerun features Cliff speaking with Houston Barnes, franchise attorney and founder of BarnesLaw.</p><p>Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you're a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:03 - Why Houston chose franchise law</p><p>07:16 - Why you should hire a franchise attorney</p><p>12:12 - What's the #1 problem that you hear</p><p>17:14 - What are the red flags in the franchise documents</p><p>28:48 - Breaking down the FDD</p><p>35:25 - When to reach out to a franchise attorney</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.barneslaw.com/" rel="noopener noreferrer" target="_blank">⁠BarnesLaw⁠</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 114:</strong> On this holiday encore episode of Pursuit of Profit, we revisit some of our most popular episodes in 2025. Our second holiday rerun features Cliff speaking with Houston Barnes, franchise attorney and founder of BarnesLaw.</p><p>Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you're a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:03 - Why Houston chose franchise law</p><p>07:16 - Why you should hire a franchise attorney</p><p>12:12 - What's the #1 problem that you hear</p><p>17:14 - What are the red flags in the franchise documents</p><p>28:48 - Breaking down the FDD</p><p>35:25 - When to reach out to a franchise attorney</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.barneslaw.com/" rel="noopener noreferrer" target="_blank">⁠BarnesLaw⁠</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">8cefb362-e671-11f0-8ea9-8f6f0091f3f8</guid><itunes:image href="https://artwork.captivate.fm/4e9f5eb8-fff8-4dea-8810-64232cf348c4/Ep-114-Holiday-Encore.jpg"/><pubDate>Wed, 31 Dec 2025 17:53:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7e252999-5d63-4568-99bc-20ecb9fc94a4.mp3" length="79577037" type="audio/mpeg"/><itunes:duration>41:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>114</itunes:episode><podcast:episode>114</podcast:episode><itunes:summary>Episode 115: On this holiday encore episode of Pursuit of Profit, we revisit some of our most popular episodes in 2025.  Our second holiday rerun features Cliff speaking with Houston Barnes, franchise attorney and founder of BarnesLaw. 

Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you&apos;re a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...

-----

Timestamps:

04:03 - Why Houston chose franchise law

07:16 - Why you should hire a franchise attorney

12:12 - What&apos;s the #1 problem that you hear 

17:14 - What are the red flags in the franchise documents

28:48 - Breaking down the FDD

35:25 - When to reach out to a franchise attorney

-----

Links:

⁠BarnesLaw⁠



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="2025 HOLIDAY ENCORE: Don’t Buy a Franchise Without This Legal Advice with Attorney Houston Barnes"><podcast:source uri="https://youtu.be/zWmcstC5ufE"/></podcast:alternateEnclosure></item><item><title>Holiday Encore:  How Cleaning BBQ Grills Became a Million-Dollar Franchise | Bryan Weinstein of Bar-B-Clean</title><itunes:title>Holiday Encore:  How Cleaning BBQ Grills Became a Million-Dollar Franchise | Bryan Weinstein of Bar-B-Clean</itunes:title><description><![CDATA[<p><strong>Episode 113:</strong> On this holiday encore episode of Pursuit of Profit, we revisit some of our most popular episodes in 2025. Our first holiday rerun features Cliff speaking with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise, which previously aired May 14, 2025.</p><p>Bryan is disrupting a new area of home services with a barbecue cleaning service. 80% of US households owns a BBQ grill nearly all of them are filthy. In an industry with almost no serious competition, Bryan's franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We'll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don't even answer the phone. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:25 - How Bar-B-Clean started</p><p>08:28 - Seasonality</p><p>13:33 - What sets you apart?</p><p>22:20 - Labor model</p><p>29:30 - Why you need to clean your BBQ</p><p>32:36 - Revenue streams</p><p>34:00 - Item 19</p><p>37:12 - Non-brick &amp; mortar</p><p>42:50 - Initial investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://bar-b-clean.com/" rel="noopener noreferrer" target="_blank">⁠Bar-B-Clean⁠</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠YouTube⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠justinguevara⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠Franocity⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 113:</strong> On this holiday encore episode of Pursuit of Profit, we revisit some of our most popular episodes in 2025. Our first holiday rerun features Cliff speaking with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise, which previously aired May 14, 2025.</p><p>Bryan is disrupting a new area of home services with a barbecue cleaning service. 80% of US households owns a BBQ grill nearly all of them are filthy. In an industry with almost no serious competition, Bryan's franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We'll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don't even answer the phone. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:25 - How Bar-B-Clean started</p><p>08:28 - Seasonality</p><p>13:33 - What sets you apart?</p><p>22:20 - Labor model</p><p>29:30 - Why you need to clean your BBQ</p><p>32:36 - Revenue streams</p><p>34:00 - Item 19</p><p>37:12 - Non-brick &amp; mortar</p><p>42:50 - Initial investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://bar-b-clean.com/" rel="noopener noreferrer" target="_blank">⁠Bar-B-Clean⁠</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠YouTube⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠justinguevara⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠Franocity⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">0da2ca34-e0bf-11f0-a128-43f17f8bf43c</guid><itunes:image href="https://artwork.captivate.fm/9bc12452-2bdd-4b59-b902-f71a87117fe7/Ep-113-Holiday-Encore.jpg"/><pubDate>Wed, 24 Dec 2025 11:52:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1d3ede60-0d79-4ec4-ae45-31c34415da10.mp3" length="92460699" type="audio/mpeg"/><itunes:duration>48:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>113</itunes:episode><podcast:episode>113</podcast:episode><itunes:summary>Episode 114: On this holiday encore episode of Pursuit of Profit, we revisit some of our most popular episodes in 2025.  Our first holiday rerun features Cliff speaking with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise, which previously aired May 14, 2025.  

Bryan is disrupting a new area of home services with a barbecue cleaning service.   80% of US households owns a BBQ grill nearly all of them are filthy.  In an industry with almost no serious competition, Bryan&apos;s franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We&apos;ll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don&apos;t even answer the phone.  Take a listen...

-----

Timestamps:

00:00 - Intro

03:25 - How Bar-B-Clean started

08:28 - Seasonality

13:33 - What sets you apart?

22:20 - Labor model

29:30 - Why you need to clean your BBQ

32:36 - Revenue streams

34:00 - Item 19

37:12 - Non-brick &amp; mortar

42:50 - Initial investment

-----

Links:

⁠Bar-B-Clean⁠



Watch the Pursuit of Profit on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠franocity⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠franocity⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠ ⁠⁠⁠⁠/⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠justinguevara⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠Franocity⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="2025 HOLIDAY ENCORE: Bar-B-Clean’s Million Dollar Franchise Story with Bryan Weinstein"><podcast:source uri="https://youtu.be/1hmyeZRNgKo"/></podcast:alternateEnclosure></item><item><title>POP Pulse: The Orangetheory Collapse Explained — Why Boutique Fitness Is Failing Fast</title><itunes:title>POP Pulse: The Orangetheory Collapse Explained — Why Boutique Fitness Is Failing Fast</itunes:title><description><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff takes on the collapse of Orangetheory Fitness and why the entire boutique fitness category is under serious pressure. From over saturation and stagnant workouts to GLP-1 weight loss drugs and shifting consumer behavior, this episode explains what went wrong and what franchise investors must understand before making a costly mistake. This is a must listen(watch)...</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p>Listen on Amazon: https://music.amazon.com/podcasts/669c5b3c-af6e-45bd-afd9-e4aaeff25f9a/pursuit-of-profit-the-franchise-business-podcast</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠⁠Beyond The Brand⁠⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff takes on the collapse of Orangetheory Fitness and why the entire boutique fitness category is under serious pressure. From over saturation and stagnant workouts to GLP-1 weight loss drugs and shifting consumer behavior, this episode explains what went wrong and what franchise investors must understand before making a costly mistake. This is a must listen(watch)...</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p>Listen on Amazon: https://music.amazon.com/podcasts/669c5b3c-af6e-45bd-afd9-e4aaeff25f9a/pursuit-of-profit-the-franchise-business-podcast</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠⁠Beyond The Brand⁠⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">1706a5fc-daf5-11f0-9290-777fd369b24f</guid><itunes:image href="https://artwork.captivate.fm/b007f043-511b-447f-aff3-347834b7625f/Pulse-3.jpg"/><pubDate>Wed, 17 Dec 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a52e6910-5c29-4061-8651-7d2c165b09ab.mp3" length="13775733" type="audio/mpeg"/><itunes:duration>14:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><itunes:summary>On this Pursuit of Profit (POP) Pulse, Cliff takes on the collapse of Orangetheory Fitness and why the entire boutique fitness category is under serious pressure. From over saturation and stagnant workouts to GLP-1 weight loss drugs and shifting consumer behavior, this episode explains what went wrong and what franchise investors must understand before making a costly mistake. This is a must listen(watch)...

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Listen on Amazon: https://music.amazon.com/podcasts/669c5b3c-af6e-45bd-afd9-e4aaeff25f9a/pursuit-of-profit-the-franchise-business-podcast



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠Beyond The Brand⁠⁠ book by Cliff Nonnenmacher &amp; Justin Guevara

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The Orangetheory Collapse Explained — Why Boutique Fitness Is Failing Fast"><podcast:source uri="https://youtu.be/IpVltON0dsw"/></podcast:alternateEnclosure></item><item><title>The $100B Weight Loss Boom: Why Medi Weightloss Is Winning the GLP-1 Era with President Charolette Obringer</title><itunes:title>The $100B Weight Loss Boom: Why Medi Weightloss Is Winning the GLP-1 Era with President Charolette Obringer</itunes:title><description><![CDATA[<p><strong>Episode 112:</strong> On this episode of Pursuit of Profit, Cliff talks with Charolette Obringer, president of Medi Weightloss franchise. We're diving into one of the fastest growing and most impactful sectors in franchising -- medical weight loss. The need for clinically backed sustainable weight loss management solutions has never been greater, and few brands have made a bigger difference than Medi Weightloss since 2005.</p><p>With over a hundred clinics open Medi Weightloss has built a scalable, profitable model that blends purpose and performance. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - Charolette's background</p><p>04:30 - Medi Weightloss history</p><p>07:12 - Franchise staffing</p><p>10:20 - Income sources</p><p>31:08 - Avg. ticket</p><p>37:31 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://mediweightloss.com/" rel="noopener noreferrer" target="_blank">Medi Weightloss</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 112:</strong> On this episode of Pursuit of Profit, Cliff talks with Charolette Obringer, president of Medi Weightloss franchise. We're diving into one of the fastest growing and most impactful sectors in franchising -- medical weight loss. The need for clinically backed sustainable weight loss management solutions has never been greater, and few brands have made a bigger difference than Medi Weightloss since 2005.</p><p>With over a hundred clinics open Medi Weightloss has built a scalable, profitable model that blends purpose and performance. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - Charolette's background</p><p>04:30 - Medi Weightloss history</p><p>07:12 - Franchise staffing</p><p>10:20 - Income sources</p><p>31:08 - Avg. ticket</p><p>37:31 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://mediweightloss.com/" rel="noopener noreferrer" target="_blank">Medi Weightloss</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">dce0eafe-d577-11f0-ba9c-4758ba0efc0d</guid><itunes:image href="https://artwork.captivate.fm/ba8edaa2-1710-499e-a588-5a6ca9dc2be3/Ep-112.jpg"/><pubDate>Wed, 10 Dec 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/31c430b6-3304-42f2-9a6c-f0c012bdba26.mp3" length="44052970" type="audio/mpeg"/><itunes:duration>45:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>112</itunes:episode><podcast:episode>112</podcast:episode><itunes:summary>Episode 113: On this episode of Pursuit of Profit, Cliff talks with Charolette Obringer, president of Medi Weightloss franchise. We&apos;re diving into one of the fastest growing and most impactful sectors in franchising -- medical weight loss. The need for clinically backed sustainable weight loss management solutions has never been greater, and few brands have made a bigger difference than Medi Weightloss since 2005.

With over a hundred clinics open Medi Weightloss has built a scalable, profitable model that blends purpose and performance. Take a listen...

--------------

Timestamps:

00:00 - Intro

02:27 - Charolette&apos;s background

04:30 - Medi Weightloss history

07:12 - Franchise staffing

10:20 - Income sources

31:08 - Avg. ticket

37:31 - The numbers

 -----

Links:

Medi Weightloss

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The $100B Weight Loss Boom: Why Medi Weightloss Is Winning the GLP-1 Era with Charolette Obringer"><podcast:source uri="https://youtu.be/Fa_TxL9xmXE"/></podcast:alternateEnclosure></item><item><title>Inside Monster Mini Golf’s 40% Profit Margins &amp; Explosive Franchise Growth | Chris King, CEO</title><itunes:title>Inside Monster Mini Golf’s 40% Profit Margins &amp; Explosive Franchise Growth | Chris King, CEO</itunes:title><description><![CDATA[<p><strong>Episode 111:</strong> On this episode of Pursuit of Profit, Cliff talks with On this episode of Pursuit of Profit, Cliff talks with Chris King, CEO of Monster Mini Golf franchise - an indoor black light, mini golf and arcade experience built on affordable, fun, family connection, and a monster themed atmosphere that's really unforgettable.</p><p>When the founders retired, Chris, along with three top performing franchisees bought the brand and transformed it from a regional concept into a national force. Under his leadership, Monster Mini Golf has grown from 29 locations to over 60 generating average unit revenue north of $1.1 million all in a 9,000 to 15,000 square foot model. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:14 - Chris’s journey in franchising</p><p>05:00 - Chris’s journey with Monster Mini Golf</p><p>16:35 - Revenue streams</p><p>34:50 - Item 7</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://monsterminigolf.com/" rel="noopener noreferrer" target="_blank">⁠Monster Mini Golf</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 111:</strong> On this episode of Pursuit of Profit, Cliff talks with On this episode of Pursuit of Profit, Cliff talks with Chris King, CEO of Monster Mini Golf franchise - an indoor black light, mini golf and arcade experience built on affordable, fun, family connection, and a monster themed atmosphere that's really unforgettable.</p><p>When the founders retired, Chris, along with three top performing franchisees bought the brand and transformed it from a regional concept into a national force. Under his leadership, Monster Mini Golf has grown from 29 locations to over 60 generating average unit revenue north of $1.1 million all in a 9,000 to 15,000 square foot model. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:14 - Chris’s journey in franchising</p><p>05:00 - Chris’s journey with Monster Mini Golf</p><p>16:35 - Revenue streams</p><p>34:50 - Item 7</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://monsterminigolf.com/" rel="noopener noreferrer" target="_blank">⁠Monster Mini Golf</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">9ef4082e-cff6-11f0-b6f8-7bcd852938dc</guid><itunes:image href="https://artwork.captivate.fm/c41c6665-06b8-442d-85ce-37ed609c4652/Ep-111.jpg"/><pubDate>Wed, 03 Dec 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/767527ee-dd35-41d4-83c5-4ba68623290f.mp3" length="46014163" type="audio/mpeg"/><itunes:duration>47:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>111</itunes:episode><podcast:episode>111</podcast:episode><itunes:summary>Episode 112: On this episode of Pursuit of Profit, Cliff talks with On this episode of Pursuit of Profit, Cliff talks with Chris King, CEO of Monster Mini Golf franchise - an indoor black light, mini golf and arcade experience built on affordable, fun, family connection, and a monster themed atmosphere that&apos;s really unforgettable. 

When the founders retired, Chris, along with three top performing franchisees bought the brand and transformed it from a regional concept into a national force. Under his leadership, Monster Mini Golf has grown from 29 locations to over 60 generating average unit revenue north of $1.1 million all in a 9,000 to 15,000 square foot model. Take a listen...

--------------

Timestamps:

00:00 - Intro

02:14 - Chris’s journey in franchising

05:00 - Chris’s journey with Monster Mini Golf

16:35 - Revenue streams

34:50 - Item 7

-----

Links:

⁠Monster Mini Golf



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Inside Monster Mini Golf’s 40% Profit Margins &amp; Explosive Franchise Growth | Chris King, CEO"><podcast:source uri="https://youtu.be/dSfDHy5Wxvo"/></podcast:alternateEnclosure></item><item><title>Attitude of Gratitude - How to Stay Positive As A Business Owner</title><itunes:title>Attitude of Gratitude - How to Stay Positive As A Business Owner</itunes:title><description><![CDATA[<p><strong>Episode 110: </strong>We're pulling from the archives (November 2023) for this Thanksgiving episode of Pursuit of Profit. This holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:07 - Amy Nixon comment</p><p>06:30 - Affordability is at it's worst</p><p>11:06 - Small business optimism</p><p>12:54 - Tucker Carlson comment</p><p>17:01 - Negativity</p><p>24:47 - Gratitude list</p><p>24:37 - 8 Habits of Negativity</p><p>34:40 - How to avoid the cycle of negativity</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 110: </strong>We're pulling from the archives (November 2023) for this Thanksgiving episode of Pursuit of Profit. This holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:07 - Amy Nixon comment</p><p>06:30 - Affordability is at it's worst</p><p>11:06 - Small business optimism</p><p>12:54 - Tucker Carlson comment</p><p>17:01 - Negativity</p><p>24:47 - Gratitude list</p><p>24:37 - 8 Habits of Negativity</p><p>34:40 - How to avoid the cycle of negativity</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">50c8e7b6-cabd-11f0-a169-03064a389a41</guid><itunes:image href="https://artwork.captivate.fm/0fee0a05-80dd-4a0d-a530-7139ed7d1a23/Ep-110.jpg"/><pubDate>Wed, 26 Nov 2025 11:44:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/16807cee-572c-4a60-ac3a-845cf4a8ef04.mp3" length="34920334" type="audio/mpeg"/><itunes:duration>41:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>110</itunes:episode><podcast:episode>110</podcast:episode><itunes:summary>Episode 111: We&apos;re pulling from the archives (November 2023) for this Thanksgiving episode of Pursuit of Profit. This holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle.

--------------

Timestamps:

00:00 - Intro

01:07 - Amy Nixon comment

06:30 - Affordability is at it&apos;s worst

11:06 - Small business optimism

12:54 - Tucker Carlson comment

17:01 - Negativity

24:47 - Gratitude list

24:37 - 8 Habits of Negativity

34:40 - How to avoid the cycle of negativity

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity&apos;s 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Attitude of Gratitude - How to Stay Positive As A Business Owner"><podcast:source uri="https://youtu.be/7C0G4R9185c"/></podcast:alternateEnclosure></item><item><title>He Turned Flowers into a $5 Million Empire | The Wow Windowboxes Story with Co-founder Bret Schneider</title><itunes:title>He Turned Flowers into a $5 Million Empire | The Wow Windowboxes Story with Co-founder Bret Schneider</itunes:title><description><![CDATA[<p><strong>Episode 109:</strong> On this episode of Pursuit of Profit, Cliff talks with Bret Schneider, co-founder of WOW Windowboxes. This company is reinventing the art of outdoor container gardening by combining year-round custom designed planting and maintenance-free irrigation for homes and businesses. Built with scalability in mind, the corporate owned locations generate over $4.5 million in annual sales serving an impressive 80% residential customer base with a year-round offering that keeps cash flow consistent every season.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:40 - Bret's story of WOW Windowboxes</p><p>05:38 - Windowbox product</p><p>10:00 - Building the windowboxes</p><p>12:34 - Irrigation process</p><p>14:20 - No seasonality to the business</p><p>16:00 - Labor model</p><p>17:29 - Who's your customer base</p><p>21:20 - Staffing</p><p>24:46 - Average ticket for residential customer</p><p>29:44 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.wowwindowboxes.com/" rel="noopener noreferrer" target="_blank">WOW Windowboxes⁠</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 109:</strong> On this episode of Pursuit of Profit, Cliff talks with Bret Schneider, co-founder of WOW Windowboxes. This company is reinventing the art of outdoor container gardening by combining year-round custom designed planting and maintenance-free irrigation for homes and businesses. Built with scalability in mind, the corporate owned locations generate over $4.5 million in annual sales serving an impressive 80% residential customer base with a year-round offering that keeps cash flow consistent every season.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:40 - Bret's story of WOW Windowboxes</p><p>05:38 - Windowbox product</p><p>10:00 - Building the windowboxes</p><p>12:34 - Irrigation process</p><p>14:20 - No seasonality to the business</p><p>16:00 - Labor model</p><p>17:29 - Who's your customer base</p><p>21:20 - Staffing</p><p>24:46 - Average ticket for residential customer</p><p>29:44 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.wowwindowboxes.com/" rel="noopener noreferrer" target="_blank">WOW Windowboxes⁠</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">71868580-c3ec-11f0-9a82-1b47b1dec642</guid><itunes:image href="https://artwork.captivate.fm/a77342bd-c5c8-4598-8a58-adc1cb27bc8e/Ep-109.jpg"/><pubDate>Tue, 25 Nov 2025 14:06:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/befd51cc-049c-4fee-974a-25b58a921545.mp3" length="31972559" type="audio/mpeg"/><itunes:duration>33:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>109</itunes:episode><podcast:episode>109</podcast:episode><itunes:summary>Episode 110: On this episode of Pursuit of Profit, Cliff talks with Bret Schneider, co-founder of WOW Windowboxes. This company is reinventing the art of outdoor container gardening by combining year-round custom designed planting and maintenance-free irrigation for homes and businesses. Built with scalability in mind, the corporate owned locations generate over $4.5 million in annual sales serving an impressive 80% residential customer base with a year-round offering that keeps cash flow consistent every season.

--------------

Timestamps:

00:00 - Intro

01:40 - Bret&apos;s story of WOW Windowboxes

05:38 - Windowbox product

10:00 - Building the windowboxes

12:34 - Irrigation process

14:20 - No seasonality to the business

16:00 - Labor model

17:29 - Who&apos;s your customer base

21:20 - Staffing

24:46 - Average ticket for residential customer

29:44 - Item 19

-----

Links:

WOW Windowboxes⁠



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="He Turned Flowers into a $5 Million Empire | The Wow Windowboxes Story w/ Co-founder Bret Schneider"><podcast:source uri="https://youtu.be/9Y_vuaDuDs0"/></podcast:alternateEnclosure></item><item><title>From Prison to Profits | How Tim Dougherty Built Project Lean Nation</title><itunes:title>From Prison to Profits | How Tim Dougherty Built Project Lean Nation</itunes:title><description><![CDATA[<p><strong>Episode 108:</strong> On this episode of Pursuit of Profit, Cliff talks with Tim Dougherty, founder and CEO of Project LeanNation. Tim grew up in tough circumstances, made decisions that landed him in federal prison and carried the weight of that shame for years. But instead of letting it define him, he rebuilt his life. Starting with the gym, a handful of prepped meals and a desire to help others. That small spark has grown into Project Lean Nation, a rapidly scaling healthy prepared meal franchise with over 80 units sold and more than 30 operating. Take a listen to this inspiring story about a profitable franchise.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:15 - Tim's story</p><p>16:00 - Business model</p><p>17:10 - Food</p><p>24:05 - Personalizing the program</p><p>32:05 - Numbers (avg. price &amp; item 19)</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://projectleannation.com/" rel="noopener noreferrer" target="_blank">Project LeanNation</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 108:</strong> On this episode of Pursuit of Profit, Cliff talks with Tim Dougherty, founder and CEO of Project LeanNation. Tim grew up in tough circumstances, made decisions that landed him in federal prison and carried the weight of that shame for years. But instead of letting it define him, he rebuilt his life. Starting with the gym, a handful of prepped meals and a desire to help others. That small spark has grown into Project Lean Nation, a rapidly scaling healthy prepared meal franchise with over 80 units sold and more than 30 operating. Take a listen to this inspiring story about a profitable franchise.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:15 - Tim's story</p><p>16:00 - Business model</p><p>17:10 - Food</p><p>24:05 - Personalizing the program</p><p>32:05 - Numbers (avg. price &amp; item 19)</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://projectleannation.com/" rel="noopener noreferrer" target="_blank">Project LeanNation</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">c2304dd2-be5a-11f0-acd9-0ba12eb4e619</guid><itunes:image href="https://artwork.captivate.fm/2e59b52b-c290-41f6-9530-6748aa7acfbe/Ep-108.jpg"/><pubDate>Mon, 17 Nov 2025 16:57:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/2ee8fd56-4909-4a66-b3d7-474cd62c564d.mp3" length="43616586" type="audio/mpeg"/><itunes:duration>45:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>108</itunes:episode><podcast:episode>108</podcast:episode><itunes:summary>Episode 109: On this episode of Pursuit of Profit, Cliff talks with Tim Dougherty, founder and CEO of Project LeanNation. Tim grew up in tough circumstances, made decisions that landed him in federal prison and carried the weight of that shame for years. But instead of letting it define him, he rebuilt his life. Starting with the gym, a handful of prepped meals and a desire to help others. That small spark has grown into Project Lean Nation, a rapidly scaling healthy prepared meal franchise with over 80 units sold and more than 30 operating. Take a listen to this inspiring story about a profitable franchise.

--------------

Timestamps:

00:00 - Intro

02:15 - Tim&apos;s story

16:00 - Business model

17:10 - Food

24:05 - Personalizing the program

32:05 - Numbers (avg. price &amp; item 19)

-----

Links:

Project LeanNation



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="From Prison to Profits | How Tim Dougherty Built Project Lean Nation"><podcast:source uri="https://youtu.be/bj259965AmQ"/></podcast:alternateEnclosure></item><item><title>The Reinvented Ice Cream Truck | Travis Kososki’s $1M Franchise Idea</title><itunes:title>The Reinvented Ice Cream Truck | Travis Kososki’s $1M Franchise Idea</itunes:title><description><![CDATA[<p><strong>Episode 107:</strong> On this episode of Pursuit of Profit, Cliff talks with Travis Kososki, founder and CEO of Alsie's. Travis is reinventing one of America's most nostalgic traditions, the ice cream truck. What started as a family project during the pandemic, Alsie's is a modernized ice cream truck that uses proprietary and patented technology. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:45 - How Alsie's came to be</p><p>04:49 - The name Alsie's</p><p>06:19 - Alsie's technology</p><p>21:00 - Royalties</p><p>22:48 - Products for sale</p><p>28:04 - Revenue sources</p><p>33:30 - Changes in the ice cream truck industry</p><p>38:07 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://alsies.com/" rel="noopener noreferrer" target="_blank">Alsie's</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 107:</strong> On this episode of Pursuit of Profit, Cliff talks with Travis Kososki, founder and CEO of Alsie's. Travis is reinventing one of America's most nostalgic traditions, the ice cream truck. What started as a family project during the pandemic, Alsie's is a modernized ice cream truck that uses proprietary and patented technology. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:45 - How Alsie's came to be</p><p>04:49 - The name Alsie's</p><p>06:19 - Alsie's technology</p><p>21:00 - Royalties</p><p>22:48 - Products for sale</p><p>28:04 - Revenue sources</p><p>33:30 - Changes in the ice cream truck industry</p><p>38:07 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://alsies.com/" rel="noopener noreferrer" target="_blank">Alsie's</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ceb6f972-b9a3-11f0-a6ca-ab197dc95338</guid><itunes:image href="https://artwork.captivate.fm/afb42a32-5d84-458f-8807-bb86cd9dff1a/Ep-107.jpg"/><pubDate>Fri, 07 Nov 2025 16:46:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c26c4af6-e847-4cee-96ca-eb6f92aa01c6.mp3" length="44791794" type="audio/mpeg"/><itunes:duration>46:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>107</itunes:episode><podcast:episode>107</podcast:episode><itunes:summary>Episode 108: On this episode of Pursuit of Profit, Cliff talks with Travis Kososki, founder and CEO of Alsie&apos;s. Travis is reinventing one of America&apos;s most nostalgic traditions, the ice cream truck. What started as a family project during the pandemic, Alsie&apos;s is a modernized ice cream truck that uses proprietary and patented technology.  Take a listen...

--------------

Timestamps:

00:00 - Intro

01:45 - How Alsie&apos;s came to be

04:49 - The name Alsie&apos;s

06:19 - Alsie&apos;s technology

21:00 - Royalties

22:48 - Products for sale

28:04 - Revenue sources

33:30 - Changes in the ice cream truck industry

38:07 - The numbers

-----

Links:

Alsie&apos;s

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="He Reinvented the Ice Cream Truck | Travis Kososki’s $1M Franchise Idea"><podcast:source uri="https://youtu.be/6hMMPVaxqJI"/></podcast:alternateEnclosure></item><item><title>The $5M+ Franchise That Insurance Companies Are Begging to Expand with Renew Medic’s Mike Pearce</title><itunes:title>The $5M+ Franchise That Insurance Companies Are Begging to Expand with Renew Medic’s Mike Pearce</itunes:title><description><![CDATA[<p><strong>Episode 106:</strong> On this episode of Pursuit of Profit, Cliff talks with Mike Pearce, chief development officer of Renew Medic. We are diving into the $66 billion restoration industry. Born out of Service Masters' Furniture Medic brand, Renew Medic focuses on one of the most expensive and overlooked areas of the house - kitchen cabinets. Using their proprietary process, they save insurance companies and their clients time and money. The item 19 is 7 figures while only operating 5 days a week.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:50 - History of Renew Medic growing from Furniture Medic</p><p>06:48 - Why Renew Medic focuses on cabinetry?</p><p>12:26 - Marketing focus</p><p>21:43 - Why large territories?</p><p>28:43 - Franchisees vs corporate stores</p><p>31:07 - Goal for franchisees</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.renewmedic.com/" rel="noopener noreferrer" target="_blank">Renew Medic</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 106:</strong> On this episode of Pursuit of Profit, Cliff talks with Mike Pearce, chief development officer of Renew Medic. We are diving into the $66 billion restoration industry. Born out of Service Masters' Furniture Medic brand, Renew Medic focuses on one of the most expensive and overlooked areas of the house - kitchen cabinets. Using their proprietary process, they save insurance companies and their clients time and money. The item 19 is 7 figures while only operating 5 days a week.</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:50 - History of Renew Medic growing from Furniture Medic</p><p>06:48 - Why Renew Medic focuses on cabinetry?</p><p>12:26 - Marketing focus</p><p>21:43 - Why large territories?</p><p>28:43 - Franchisees vs corporate stores</p><p>31:07 - Goal for franchisees</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.renewmedic.com/" rel="noopener noreferrer" target="_blank">Renew Medic</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">fad6149e-b47a-11f0-bd9c-ff728757232e</guid><itunes:image href="https://artwork.captivate.fm/d26b51d3-5ae7-4ed9-9051-cc98818d72c2/Ep-106.jpg"/><pubDate>Thu, 30 Oct 2025 20:03:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8ab34e75-7943-41b2-b937-3a841f515302.mp3" length="40080444" type="audio/mpeg"/><itunes:duration>41:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>106</itunes:episode><podcast:episode>106</podcast:episode><itunes:summary>Episode 107: On this episode of Pursuit of Profit, Cliff talks with Mike Pearce, chief development officer of Renew Medic. We are diving into the $66 billion restoration industry. Born out of Service Masters&apos; Furniture Medic brand, Renew Medic focuses on one of the most expensive and overlooked areas of the house - kitchen cabinets. Using their proprietary process, they save insurance companies and their clients time and money. The item 19 is 7 figures while only operating 5 days a week. 

--------------

Timestamps:

00:00 - Intro

01:50 - History of Renew Medic growing from Furniture Medic

06:48 - Why Renew Medic focuses on cabinetry?

12:26 - Marketing focus

21:43 - Why large territories?

28:43 - Franchisees vs corporate stores

31:07 - Goal for franchisees 

-----

Links:

Renew Medic

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The $5.8M Franchise That Insurance Companies Are Begging to Expand with Renew Medic’s Mike Pearce"><podcast:source uri="https://youtu.be/9xstdFmmI80"/></podcast:alternateEnclosure></item><item><title>Franchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus</title><itunes:title>Franchise Funding Secrets 2: Turn Your 401(k) Into a Business—Without Penalties or Taxes | Benetrends Explains ROBS Plus</itunes:title><description><![CDATA[<p><strong>Episode 105:</strong> On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:01 - What is Benetrends?</p><p>03:29 - What is ROBS? How does it work?</p><p>15:04 - What is the ROBS Plus?</p><p>21:01 - Why a C Corporation?</p><p>23:20 - Multiple classes of stock</p><p>32:23 - How is this a tax-free transaction?</p><p>37:35 - When you sell the business?</p><p>43:50 - Peter Thiel story</p><p>48:44 - Common questions</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.benetrends.com/" rel="noopener noreferrer" target="_blank">⁠Benetrends⁠</a></p><p>Innovative Financing booklet - email cliffn@franocity.com</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 105:</strong> On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:01 - What is Benetrends?</p><p>03:29 - What is ROBS? How does it work?</p><p>15:04 - What is the ROBS Plus?</p><p>21:01 - Why a C Corporation?</p><p>23:20 - Multiple classes of stock</p><p>32:23 - How is this a tax-free transaction?</p><p>37:35 - When you sell the business?</p><p>43:50 - Peter Thiel story</p><p>48:44 - Common questions</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.benetrends.com/" rel="noopener noreferrer" target="_blank">⁠Benetrends⁠</a></p><p>Innovative Financing booklet - email cliffn@franocity.com</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">0435fd3a-a3e9-11f0-baff-77f20906d378</guid><itunes:image href="https://artwork.captivate.fm/7018c6fc-c463-4f2e-bdce-d0b15affdd02/Ep-105.jpg"/><pubDate>Wed, 29 Oct 2025 02:57:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/801b501f-6900-4b16-b9ca-fca0b915cc64.mp3" length="57617178" type="audio/mpeg"/><itunes:duration>59:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>105</itunes:episode><podcast:episode>105</podcast:episode><itunes:summary>Episode 104: On this episode of Pursuit of Profit, Cliff talks with Scott Thorell CFO of Benetrends and Kristen Gordon, senior consultant at Benetrends. If funding is holding you back from becoming a franchisee, then this podcast is for you. Scott and Kristen talk about the ROBS (Rollovers as Business Startups) and ROBS Plus - transforming your retirement into a business. Listen up...

--------------

Timestamps:

00:00 - Intro

02:01 - What is Benetrends?

03:29 - What is ROBS? How does it work?

15:04 - What is the ROBS Plus?

21:01 - Why a C Corporation?

23:20 - Multiple classes of stock

32:23 - How is this a tax-free transaction?

37:35 - When you sell the business?

43:50 - Peter Thiel story

48:44 - Common questions

-----

Links:

⁠Benetrends⁠

Innovative Financing booklet - email cliffn@franocity.com

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Franchise Funding Secrets 2: Turn Your 401(k) Into a Business Tax-Free | Benetrends Explains ROBS+"><podcast:source uri="https://youtu.be/XhRNI_GVCBk"/></podcast:alternateEnclosure></item><item><title>How Live 2 B Healthy Is Redefining Senior Fitness | The $528K Franchise Riding the Silver Tsunami with Cory Czepa</title><itunes:title>How Live 2 B Healthy Is Redefining Senior Fitness | The $528K Franchise Riding the Silver Tsunami with Cory Czepa</itunes:title><description><![CDATA[<p><strong>Episode 104:</strong> On this episode of Pursuit of Profit, Cliff talks with Cory Czepa, founder of Live 2 B Healthy, a fitness company that focuses on seniors. There's no prescription or pills for balance, mobility and stability. The only real medicine is movement. Live 2 B Healthy partners with senior living communities to deliver onsite fitness classes led by personal trainers that is proving to improve mood, stability, mobility and more. And this franchise business is extremely profitable. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:57 - Cory's background</p><p>03:39 - Physical therapy vs. personal trainers</p><p>10:08 - Certifications</p><p>18:00 - Case studies for senior personal training</p><p>24:57 - How did Live 2 B Healthy start</p><p>30:10 - Who pays</p><p>34:00 - Investment #s</p><p>35:32 - What's next for Live 2 B Healthy</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://live2bhealthy.com/" rel="noopener noreferrer" target="_blank">Live 2 B Healthy</a></p><p>Innovative Financing booklet - email cliffn@franocity.com</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 104:</strong> On this episode of Pursuit of Profit, Cliff talks with Cory Czepa, founder of Live 2 B Healthy, a fitness company that focuses on seniors. There's no prescription or pills for balance, mobility and stability. The only real medicine is movement. Live 2 B Healthy partners with senior living communities to deliver onsite fitness classes led by personal trainers that is proving to improve mood, stability, mobility and more. And this franchise business is extremely profitable. Take a listen...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:57 - Cory's background</p><p>03:39 - Physical therapy vs. personal trainers</p><p>10:08 - Certifications</p><p>18:00 - Case studies for senior personal training</p><p>24:57 - How did Live 2 B Healthy start</p><p>30:10 - Who pays</p><p>34:00 - Investment #s</p><p>35:32 - What's next for Live 2 B Healthy</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://live2bhealthy.com/" rel="noopener noreferrer" target="_blank">Live 2 B Healthy</a></p><p>Innovative Financing booklet - email cliffn@franocity.com</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">9a59a7b6-a9bc-11f0-9008-87d07da92134</guid><itunes:image href="https://artwork.captivate.fm/65785aa7-342e-4452-a383-499269991e44/Ep-104.jpg"/><pubDate>Wed, 22 Oct 2025 14:59:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9f47129b-0d57-42ec-b50a-975bb35a33cc.mp3" length="41612900" type="audio/mpeg"/><itunes:duration>43:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>104</itunes:episode><podcast:episode>104</podcast:episode><itunes:summary>Episode 105: On this episode of Pursuit of Profit, Cliff talks with Cory Czepa, founder of Live 2 B Healthy, a fitness company that focuses on seniors.  There&apos;s no prescription or pills for balance, mobility and stability.  The only real medicine is movement.  Live 2 B Healthy partners with senior living communities to deliver onsite fitness classes led by personal trainers that is proving to improve mood, stability, mobility and more.  And this franchise business is extremely profitable.  Take a listen... 

--------------

Timestamps:

00:00 - Intro

01:57 - Cory&apos;s background

03:39 - Physical therapy vs. personal trainers

10:08 - Certifications

18:00 - Case studies for senior personal training

24:57 - How did Live 2 B Healthy start

30:10 - Who pays

34:00 - Investment #s

35:32 - What&apos;s next for Live 2 B Healthy

-----

Links:

Live 2 B Healthy

Innovative Financing booklet - email cliffn@franocity.com

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How Live 2 B Healthy Is Redefining Senior Fitness | Inside the $528K Franchise with Cory Czepa"><podcast:source uri="https://youtu.be/6bzPzM2CV5Y"/></podcast:alternateEnclosure></item><item><title>POP Pulse: Fearless Franchising - Inside Cliff’s New Book Beyond the Brand (Out Today!)</title><itunes:title>POP Pulse: Fearless Franchising - Inside Cliff’s New Book Beyond the Brand (Out Today!)</itunes:title><description><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff unveils his new book out today - <strong><em>Beyond the Brand: The Entrepreneur’s Guide to Fearless Franchising</em></strong> — a blueprint for buying the <em>right</em> business with clarity, not fear. Discover the five trends shaping franchising, the six-step process to choose the right brand, and the decision-making matrix that removes guesswork. Cliff also shares how to negotiate smarter leases, retain top talent, and turn fear into focus. If you’re ready to invest boldly and build wealth through franchising, this is your playbook. Take a listen...</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠Beyond The Brand⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff unveils his new book out today - <strong><em>Beyond the Brand: The Entrepreneur’s Guide to Fearless Franchising</em></strong> — a blueprint for buying the <em>right</em> business with clarity, not fear. Discover the five trends shaping franchising, the six-step process to choose the right brand, and the decision-making matrix that removes guesswork. Cliff also shares how to negotiate smarter leases, retain top talent, and turn fear into focus. If you’re ready to invest boldly and build wealth through franchising, this is your playbook. Take a listen...</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">⁠Beyond The Brand⁠</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">9abb2b2e-a8a1-11f0-aed5-dfc90a482fe1</guid><itunes:image href="https://artwork.captivate.fm/026c2525-e196-470a-8a64-2b0da5be929b/Pulse-2.jpg"/><pubDate>Wed, 15 Oct 2025 13:27:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a6b195ac-caf9-4fc6-bace-ecfd4d82dd0e.mp3" length="25062197" type="audio/mpeg"/><itunes:duration>25:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><itunes:summary>On this Pursuit of Profit (POP) Pulse, Cliff unveils his new book out today - Beyond the Brand: The Entrepreneur’s Guide to Fearless Franchising — a blueprint for buying the right business with clarity, not fear. Discover the five trends shaping franchising, the six-step process to choose the right brand, and the decision-making matrix that removes guesswork. Cliff also shares how to negotiate smarter leases, retain top talent, and turn fear into focus. If you’re ready to invest boldly and build wealth through franchising, this is your playbook. Take a listen...

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Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Beyond The Brand⁠ book by Cliff Nonnenmacher &amp; Justin Guevara

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Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="POP Pulse: Fearless Franchising - Inside Cliff’s New Book Beyond the Brand (Out Today!)"><podcast:source uri="https://youtu.be/4w_EB7fFhew"/></podcast:alternateEnclosure></item><item><title>Franchise Funding Secrets: SBA Loans, ROBS &amp; Smart Capital Strategies w/ Anthony Byrd | Pursuit of Profit”</title><itunes:title>Franchise Funding Secrets: SBA Loans, ROBS &amp; Smart Capital Strategies w/ Anthony Byrd | Pursuit of Profit”</itunes:title><description><![CDATA[<p><strong>Episode 103:</strong> On this episode of Pursuit of Profit, Cliff talks with Anthony Byrd, vice president of banking business development of Benetrends. If funding is holding you back from becoming a franchisee, then this is the podcast that will reveal a variety of funding options to secure funding for your entrepreneurial dream. Listen up...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:05 - Anthony's background</p><p>06:47 - SBA Loans</p><p>10:55 - Do I need a job?</p><p>13:00 - Do I need direct experience in the industry to get a loan?</p><p>14:55 - How much do I need for the down payment?</p><p>15:44 - FICO score</p><p>17:08 - Interest rates on SBA loans</p><p>18:30 - Term on SBA loan</p><p>25:55 - How is the SBA loan funded?</p><p>32:24 - What is ROBS?</p><p>43:20 - HELOCs</p><p>44:54 - Unsecured funds</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.benetrends.com/" rel="noopener noreferrer" target="_blank">Benetrends</a></p><p>Innovative Financing booklet - email cliffn@franocity.com</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 103:</strong> On this episode of Pursuit of Profit, Cliff talks with Anthony Byrd, vice president of banking business development of Benetrends. If funding is holding you back from becoming a franchisee, then this is the podcast that will reveal a variety of funding options to secure funding for your entrepreneurial dream. Listen up...</p><p>--------------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:05 - Anthony's background</p><p>06:47 - SBA Loans</p><p>10:55 - Do I need a job?</p><p>13:00 - Do I need direct experience in the industry to get a loan?</p><p>14:55 - How much do I need for the down payment?</p><p>15:44 - FICO score</p><p>17:08 - Interest rates on SBA loans</p><p>18:30 - Term on SBA loan</p><p>25:55 - How is the SBA loan funded?</p><p>32:24 - What is ROBS?</p><p>43:20 - HELOCs</p><p>44:54 - Unsecured funds</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.benetrends.com/" rel="noopener noreferrer" target="_blank">Benetrends</a></p><p>Innovative Financing booklet - email cliffn@franocity.com</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">a9c9d416-9d9e-11f0-a3e7-4379f5856933</guid><itunes:image href="https://artwork.captivate.fm/eaa09654-1f6d-4f87-857f-526f66a6cbd3/Ep-103.jpg"/><pubDate>Wed, 01 Oct 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/95a826e3-d82d-4a74-9854-cb386176099e.mp3" length="95270714" type="audio/mpeg"/><itunes:duration>49:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>103</itunes:episode><podcast:episode>103</podcast:episode><itunes:summary>Episode 103: On this episode of Pursuit of Profit, Cliff talks with Anthony Byrd, vice president of banking business development of Benetrends.  If funding is holding you back from becoming a franchisee, then this is the podcast that will reveal a variety of funding options to secure funding for your entrepreneurial dream.  Listen up...

--------------

Timestamps:

00:00 - Intro

02:05 - Anthony&apos;s background

06:47 - SBA Loans

10:55 - Do I need a job?

13:00 - Do I need direct experience in the industry to get a loan?

14:55 - How much do I need for the down payment?

15:44 - FICO score

17:08 - Interest rates on SBA loans

18:30 - Term on SBA loan

25:55 - How is the SBA loan funded?

32:24 - What is ROBS?

43:20 - HELOCs

44:54 - Unsecured funds

-----

Links:

Benetrends

Innovative Financing booklet - email cliffn@franocity.com

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Franchise Funding Secrets: SBA Loans, ROBS &amp; Smart Capital Strategies w/ Anthony Byrd"><podcast:source uri="https://youtu.be/ZFJrDFMwvy4"/></podcast:alternateEnclosure></item><item><title>From Special Effects Producer To Serving His Community with Pat Brown of Surv</title><itunes:title>From Special Effects Producer To Serving His Community with Pat Brown of Surv</itunes:title><description><![CDATA[<p><strong>Episode 102:</strong> On this episode of Pursuit of Profit, Cliff talks with Pat Brown, founder and CEO of Surv, a fast growing membership based services franchise that's tackling life's to-do list while creating real opportunity for entrepreneurs. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:25 - How Pat went from concert entertainment producer to knocking on doors offering home services</p><p>07:00 - How did Surv develop</p><p>10:20 - Membership model</p><p>12:10 - How to monetize</p><p>15:17 - Competition</p><p>18:16 - What services are outsourced</p><p>20:48 - Customer acquisition</p><p>27:35 - Member retention rate</p><p>30:31 - Avg. ticket price</p><p>34:40 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p>⁠<a href="https://www.wesurv.com/" rel="noopener noreferrer" target="_blank">SURV</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 102:</strong> On this episode of Pursuit of Profit, Cliff talks with Pat Brown, founder and CEO of Surv, a fast growing membership based services franchise that's tackling life's to-do list while creating real opportunity for entrepreneurs. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:25 - How Pat went from concert entertainment producer to knocking on doors offering home services</p><p>07:00 - How did Surv develop</p><p>10:20 - Membership model</p><p>12:10 - How to monetize</p><p>15:17 - Competition</p><p>18:16 - What services are outsourced</p><p>20:48 - Customer acquisition</p><p>27:35 - Member retention rate</p><p>30:31 - Avg. ticket price</p><p>34:40 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p>⁠<a href="https://www.wesurv.com/" rel="noopener noreferrer" target="_blank">SURV</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">e866986c-98f3-11f0-80b3-3b964226b858</guid><itunes:image href="https://artwork.captivate.fm/e3277332-ea2e-4c68-a1b4-54f07c4059ed/Ep-102.jpg"/><pubDate>Wed, 24 Sep 2025 10:09:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8257a6bc-a135-4cb0-b266-056fbb4c9bf4.mp3" length="79924401" type="audio/mpeg"/><itunes:duration>41:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>102</itunes:episode><podcast:episode>102</podcast:episode><itunes:summary>Episode 102: On this episode of Pursuit of Profit, Cliff talks with Pat Brown, founder and CEO of Surv, a fast growing membership based services franchise that&apos;s tackling life&apos;s to-do list while creating real opportunity for entrepreneurs. Take a listen...-----

Timestamps:

00:00 - Intro

02:25 - How Pat went from concert entertainment producer to knocking on doors offering home services

07:00 - How did Surv develop

10:20 - Membership model

12:10 - How to monetize

15:17 - Competition

18:16 - What services are outsourced

20:48 - Customer acquisition

27:35 - Member retention rate

30:31 - Avg. ticket price

34:40 - Item 19

-----

Links:

⁠SURV

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="From Special Effects Producer To Serving His Community with Pat Brown of Surv"><podcast:source uri="https://youtu.be/Vyq4gHw2pno"/></podcast:alternateEnclosure></item><item><title>From Probation Officer to $2B Beauty Disruptor | Melanie Richards’ goGLOW Franchise Success</title><itunes:title>From Probation Officer to $2B Beauty Disruptor | Melanie Richards’ goGLOW Franchise Success</itunes:title><description><![CDATA[<p><strong>Episode 101:</strong> On this episode of Pursuit of Profit, Cliff talks with Melanie Richards, founder and CEO of goGLOW spray tan and airbrush. In 2010, Melanie launched goGLOW. It started as a side hustle while she worked in law enforcement. Today, the brand has over a hundred locations, sold over 20 operating locations. The financials are impressive - average gross sales of more than a half million dollars. So if you're looking for a lean recurring revenue business with strong margins and raving consumer fan base, you won't want to miss this episode. Let's dive in...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:23 - Melanie's background in law enforcement to spray tan</p><p>09:34 - Products</p><p>15:53 - Safety of products</p><p>20:15 - What's in a goGLOW location</p><p>23:25 - Employees</p><p>25:15 - Services</p><p>28:47 - Membership model</p><p>30:40 - Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://goglow.co/" rel="noopener noreferrer" target="_blank">goGLOW</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 101:</strong> On this episode of Pursuit of Profit, Cliff talks with Melanie Richards, founder and CEO of goGLOW spray tan and airbrush. In 2010, Melanie launched goGLOW. It started as a side hustle while she worked in law enforcement. Today, the brand has over a hundred locations, sold over 20 operating locations. The financials are impressive - average gross sales of more than a half million dollars. So if you're looking for a lean recurring revenue business with strong margins and raving consumer fan base, you won't want to miss this episode. Let's dive in...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:23 - Melanie's background in law enforcement to spray tan</p><p>09:34 - Products</p><p>15:53 - Safety of products</p><p>20:15 - What's in a goGLOW location</p><p>23:25 - Employees</p><p>25:15 - Services</p><p>28:47 - Membership model</p><p>30:40 - Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://goglow.co/" rel="noopener noreferrer" target="_blank">goGLOW</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">0fcd43b8-93d8-11f0-871e-9fad9f0aa4d9</guid><itunes:image href="https://artwork.captivate.fm/3924bca6-b781-4bcf-aedc-322dd271f27c/Ep-101.jpg"/><pubDate>Wed, 17 Sep 2025 15:07:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/07613eba-12a3-4176-a4ee-9d09e8ab6b80.mp3" length="78503690" type="audio/mpeg"/><itunes:duration>40:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>101</itunes:episode><podcast:episode>101</podcast:episode><itunes:summary>Episode 101: On this episode of Pursuit of Profit, Cliff talks with Melanie Richards, founder and CEO of goGLOW spray tan and airbrush.  In 2010, Melanie launched goGLOW.  It started as a side hustle while she worked in law enforcement.  Today, the brand has over a hundred locations, sold over 20 operating locations.  The financials are impressive - average gross sales of more than a half million dollars.  So if you&apos;re looking for a lean recurring revenue business with strong margins and raving consumer fan base, you won&apos;t want to miss this episode. Let&apos;s dive in...

-----

Timestamps:

00:00 - Intro

02:23 - Melanie&apos;s background in law enforcement to spray tan

09:34 - Products 

15:53 - Safety of products

20:15 - What&apos;s in a goGLOW location

23:25 - Employees

25:15 - Services

28:47 - Membership model

30:40 - Numbers

-----

Links:

goGLOW

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="From Probation Officer to $2B Beauty Disruptor | Melanie Richards’ goGLOW Franchise Success"><podcast:source uri="https://youtu.be/6Q8b6CmLUHo"/></podcast:alternateEnclosure></item><item><title>Beyond the Sandwich: The Real Business Model of Chick-fil-A</title><itunes:title>Beyond the Sandwich: The Real Business Model of Chick-fil-A</itunes:title><description><![CDATA[<p><strong>Episode 100:</strong> On this episode of Pursuit of Profit, Cliff breaks down the beloved fast food restaurant, Chick-fil-A. It is the largest privately owned fast food restaurant in the U.S. Cliff explores why Chick-fil-A is a profitable franchise, but it comes with some warnings. He breaks down a sample $9M P &amp; L (Profit &amp; Loss statement) and tells you how much you would earn. It's very accurate. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - How Chick-fil-A started</p><p>05:00 - How Chick-fil-a drives demand</p><p>07:30 - Revenue</p><p>10:00 - Branding / advertising strategy</p><p>14:20 - P&amp;L reviews</p><p>18:11 - Chick-fil-A sauce story</p><p>18:37 - Facts about franchising a Chick-fil-A</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 100:</strong> On this episode of Pursuit of Profit, Cliff breaks down the beloved fast food restaurant, Chick-fil-A. It is the largest privately owned fast food restaurant in the U.S. Cliff explores why Chick-fil-A is a profitable franchise, but it comes with some warnings. He breaks down a sample $9M P &amp; L (Profit &amp; Loss statement) and tells you how much you would earn. It's very accurate. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - How Chick-fil-A started</p><p>05:00 - How Chick-fil-a drives demand</p><p>07:30 - Revenue</p><p>10:00 - Branding / advertising strategy</p><p>14:20 - P&amp;L reviews</p><p>18:11 - Chick-fil-A sauce story</p><p>18:37 - Facts about franchising a Chick-fil-A</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">81ee9156-8de6-11f0-b8c0-97b3a680d862</guid><itunes:image href="https://artwork.captivate.fm/956cfa8e-bb9d-4dfb-b7d8-c9e0709a1f8d/Ep-100.jpg"/><pubDate>Wed, 10 Sep 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5390cb51-e19a-48e1-9238-250b54f4d9d9.mp3" length="50861929" type="audio/mpeg"/><itunes:duration>26:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>100</itunes:episode><podcast:episode>100</podcast:episode><itunes:summary>Episode 100: On this episode of Pursuit of Profit, Cliff breaks down the beloved fast food restaurant, Chick-fil-A.  It is the largest privately owned fast food restaurant in the U.S.  Cliff explores why Chick-fil-A is a profitable franchise, but it comes with some warnings.   He breaks down a sample $9M P &amp; L (Profit &amp; Loss statement) and tells you how much you would earn.  It&apos;s very accurate.  Take a listen...

-----

Timestamps:

00:00 - Intro

02:27 - How Chick-fil-A started

05:00 - How Chick-fil-a drives demand

07:30 - Revenue 

10:00 - Branding / advertising strategy

14:20 - P&amp;L reviews

18:11 - Chick-fil-A sauce story

18:37 - Facts about franchising a Chick-fil-A

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Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Beyond the Sandwich: The Real Business Model of Chick-fil-A"><podcast:source uri="https://youtu.be/-OlAMKeOZlY"/></podcast:alternateEnclosure></item><item><title>POP Pulse:  Cracker Barrel’s $700M Mistake</title><itunes:title>POP Pulse:  Cracker Barrel’s $700M Mistake</itunes:title><description><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff takes on Cracker Barrel and their decision to pour <strong>$700 million on a rebrand</strong>—but will new logos and chairs fix cold biscuits, shrinking portions, and frustrated staff? Cliff breaks down how corporate leaders miss the real customer complaints, why brands like Bud Light and Target paid the price for tone-deaf decisions, and what franchising gets right that corporate bloat never will. Take a listen...</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">Beyond The Brand</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>On this Pursuit of Profit (POP) Pulse, Cliff takes on Cracker Barrel and their decision to pour <strong>$700 million on a rebrand</strong>—but will new logos and chairs fix cold biscuits, shrinking portions, and frustrated staff? Cliff breaks down how corporate leaders miss the real customer complaints, why brands like Bud Light and Target paid the price for tone-deaf decisions, and what franchising gets right that corporate bloat never will. Take a listen...</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://www.amazon.com/Beyond-Brand-Entrepreneurs-Fearless-Franchising/dp/B0FD2HQPZ5" rel="noopener noreferrer" target="_blank">Beyond The Brand</a> book by Cliff Nonnenmacher &amp; Justin Guevara</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">5c9f6162-89ab-11f0-914c-078db9d346d6</guid><itunes:image href="https://artwork.captivate.fm/ecf8806a-74fc-4598-9a72-f7d5342b9eba/Pulse-1.jpg"/><pubDate>Thu, 04 Sep 2025 16:20:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4349a967-3682-47ee-838a-5a9efc34fe7e.mp3" length="15698657" type="audio/mpeg"/><itunes:duration>08:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>bonus</itunes:episodeType><itunes:summary>On this Pursuit of Profit (POP) Pulse, Cliff takes on Cracker Barrel and their decision to pour $700 million on a rebrand—but will new logos and chairs fix cold biscuits, shrinking portions, and frustrated staff? Cliff breaks down how corporate leaders miss the real customer complaints, why brands like Bud Light and Target paid the price for tone-deaf decisions, and what franchising gets right that corporate bloat never will. Take a listen...

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Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Beyond The Brand book by Cliff Nonnenmacher &amp; Justin Guevara

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Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="POP Pulse: Cracker Barrel’s $700M Mistake"><podcast:source uri="https://youtu.be/bowBxWJuJdU"/></podcast:alternateEnclosure></item><item><title>How AI Is Disrupting Vending and Creating a New Franchise Model with Jeff Marsh of SmartMarket Solutions</title><itunes:title>How AI Is Disrupting Vending and Creating a New Franchise Model with Jeff Marsh of SmartMarket Solutions</itunes:title><description><![CDATA[<p><strong>Episode 99:</strong> On this episode of Pursuit of Profit, Cliff talks with Jeff Marsh, founder of SmartMarket Solutions. Forget the days of dusty snack machines in break rooms. Jeff's building a modern tech enabled retail solution powered by AI vision. These are AI powered unattended micro retail units, offering fresh food, drinks and dry goods in high traffic locations. He's helping entrepreneurs launch flexible, scalable businesses with no employees, no franchise fees, no royalties, no long-term real estate commitments, and really no rules. Find out what the best part about being a SmartMarket entrepreneur is... take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:15 - Vending vs. AI convenience store</p><p>09:26 - Technology</p><p>12:07 - Why franchise</p><p>17:08 - How do you make money (Item 19)</p><p>24:03 - Financing a business</p><p>26:37 - How does SmartMarket earn revenue</p><p>29:46 - How do the machine owners earn extra money</p><p>36:32 - Validation data</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://smartmarts.ai/" rel="noopener noreferrer" target="_blank">SmartMarket Solutions</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 99:</strong> On this episode of Pursuit of Profit, Cliff talks with Jeff Marsh, founder of SmartMarket Solutions. Forget the days of dusty snack machines in break rooms. Jeff's building a modern tech enabled retail solution powered by AI vision. These are AI powered unattended micro retail units, offering fresh food, drinks and dry goods in high traffic locations. He's helping entrepreneurs launch flexible, scalable businesses with no employees, no franchise fees, no royalties, no long-term real estate commitments, and really no rules. Find out what the best part about being a SmartMarket entrepreneur is... take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:15 - Vending vs. AI convenience store</p><p>09:26 - Technology</p><p>12:07 - Why franchise</p><p>17:08 - How do you make money (Item 19)</p><p>24:03 - Financing a business</p><p>26:37 - How does SmartMarket earn revenue</p><p>29:46 - How do the machine owners earn extra money</p><p>36:32 - Validation data</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://smartmarts.ai/" rel="noopener noreferrer" target="_blank">SmartMarket Solutions</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7413da48-8876-11f0-a464-e726d39f5956</guid><itunes:image href="https://artwork.captivate.fm/5438e71f-cd03-4e77-b50c-47d9ede0558e/Ep-99.jpg"/><pubDate>Wed, 03 Sep 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/13d5b899-6c50-4a55-a640-6117e0ce54e4.mp3" length="92658532" type="audio/mpeg"/><itunes:duration>48:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>99</itunes:episode><podcast:episode>99</podcast:episode><itunes:summary>Episode 99: On this episode of Pursuit of Profit, Cliff talks with Jeff Marsh, founder of SmartMarket Solutions.  Forget the days of dusty snack machines in break rooms. Jeff&apos;s building a modern tech enabled retail solution powered by AI vision. These are AI powered unattended micro retail units, offering fresh food, drinks and dry goods in high traffic locations. He&apos;s helping entrepreneurs launch flexible, scalable businesses with no employees, no franchise fees, no royalties, no long-term real estate commitments, and really no rules. Find out what the best part about being a SmartMarket entrepreneur is... take a listen!

-----

Timestamps:

00:00 - Intro

02:15 - Vending vs. AI convenience store

09:26 - Technology

12:07 - Why franchise

17:08 - How do you make money (Item 19)

24:03 - Financing a business 

26:37 - How does SmartMarket earn revenue

29:46 - How do the machine owners earn extra money

36:32 - Validation data

-----

Links:

SmartMarket Solutions

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="AI Is Disrupting Vending and Creating a New Franchise Model: Jeff Marsh of SmartMarket Solutions"><podcast:source uri="https://youtu.be/FTRQWZKwcN0"/></podcast:alternateEnclosure></item><item><title>How to Grow a Lifestyle Brand into a Franchise Empire with Paul O&apos;Brien of Floyd’s Barbershop</title><itunes:title>How to Grow a Lifestyle Brand into a Franchise Empire with Paul O&apos;Brien of Floyd’s Barbershop</itunes:title><description><![CDATA[<p><strong>Episode 98:</strong> On this episode of Pursuit of Profit, Cliff talks with Paul O'Brien, one of three founding brothers of the well known franchise, Floyd's 99 Barbershop. This successful franchise has broken away from assembly line cuts of discount chains and high-end salons to create something in between - expert cuts and a vibe that feels more like a rock concert than a haircut. With over 150 stores nationwide and a nearly $1M in revenue from corporate stores, Floyd's is proving that when you focus on culture, retaining employees and consistency - the numbers take care of themselves.</p><p>Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>02:22 - what were you aiming to create with Floyd's</p><p>03:40 - what do you do to maintain success of Floyd's</p><p>06:36 - what is your mix of clients</p><p>07:45 - alcohol not offered in barbershop</p><p>08:50 - number of corporate owned shops vs. franchised shops</p><p>10:00 - employee retention</p><p>11:05 - music</p><p>13:17 - where's the revenue</p><p>28:13 - cost and size to open a franchise</p><p>36:50 - Item 19 - the numbers</p><p>39:39 - Floyd's secret sauce</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.floydsbarbershop.com/" rel="noopener noreferrer" target="_blank">Floyd's Barbershop</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 98:</strong> On this episode of Pursuit of Profit, Cliff talks with Paul O'Brien, one of three founding brothers of the well known franchise, Floyd's 99 Barbershop. This successful franchise has broken away from assembly line cuts of discount chains and high-end salons to create something in between - expert cuts and a vibe that feels more like a rock concert than a haircut. With over 150 stores nationwide and a nearly $1M in revenue from corporate stores, Floyd's is proving that when you focus on culture, retaining employees and consistency - the numbers take care of themselves.</p><p>Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>02:22 - what were you aiming to create with Floyd's</p><p>03:40 - what do you do to maintain success of Floyd's</p><p>06:36 - what is your mix of clients</p><p>07:45 - alcohol not offered in barbershop</p><p>08:50 - number of corporate owned shops vs. franchised shops</p><p>10:00 - employee retention</p><p>11:05 - music</p><p>13:17 - where's the revenue</p><p>28:13 - cost and size to open a franchise</p><p>36:50 - Item 19 - the numbers</p><p>39:39 - Floyd's secret sauce</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.floydsbarbershop.com/" rel="noopener noreferrer" target="_blank">Floyd's Barbershop</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">4cf3ea86-833d-11f0-a336-ef30b40818e7</guid><itunes:image href="https://artwork.captivate.fm/52f04e94-e16c-4173-a01b-535e84204dc1/Ep-98.jpg"/><pubDate>Thu, 28 Aug 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8bd9af0e-f595-47d0-87a4-12fb4b105624.mp3" length="86707035" type="audio/mpeg"/><itunes:duration>45:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>98</itunes:episode><podcast:episode>98</podcast:episode><itunes:summary>Episode 98: On this episode of Pursuit of Profit, Cliff talks with Paul O&apos;Brien, one of three founding brothers of the well known franchise, Floyd&apos;s 99 Barbershop. This successful franchise has broken away from  assembly line cuts of discount chains and high-end salons to create something in between - expert cuts and a vibe that feels more like a rock concert than a haircut. With over 150 stores nationwide and a nearly $1M in revenue from corporate  stores, Floyd&apos;s is proving that when you focus on culture, retaining employees and consistency - the numbers take care of themselves.

Take a listen!

-----

Timestamps:

00:00 Intro

02:22 - what were you aiming to create with Floyd&apos;s

03:40 - what do you do to maintain success of Floyd&apos;s

06:36 - what is your mix of clients

07:45 - alcohol not offered in barbershop

08:50 - number of corporate owned shops vs. franchised shops

10:00 - employee retention

11:05 - music

13:17 - where&apos;s the revenue

28:13 - cost and size to open a franchise 

36:50 - Item 19 - the numbers

39:39 - Floyd&apos;s secret sauce

-----

Links:

Floyd&apos;s Barbershop

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How to Grow a Lifestyle Brand into a Franchise Empire with Paul O&apos;Brien of Floyd’s Barbershop"><podcast:source uri="https://youtu.be/I7Wjj7guDCs"/></podcast:alternateEnclosure></item><item><title>How Marc Goodin Built Storage Authority into a Self-Storage Franchise Empire</title><itunes:title>How Marc Goodin Built Storage Authority into a Self-Storage Franchise Empire</itunes:title><description><![CDATA[<p><strong>Episode 97:</strong> On this episode of Pursuit of Profit, Cliff talks with Marc Goodin, founder of Storage Authority. Marc is a civil engineer turned self-storage visionary after decades designing storage facilities for other people. Mark built his own and then built a franchise system around it and he's helping everyday investors tap into a 40, $50 billion industry once dominated by REITs and real estate giants.</p><p>Storage Authority delivers "Ritz Carlton"-like service and charges a premium for it. And the best part, the model doesn't just produce revenue, it attracts big financing. High margin performance and low industry failure rate. Banks are very comfortable with this model. Take a listen to find out why...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>02:43 how Marc built Storage Authority</p><p>05:43 financing and revenue of a Storage Authority franchise</p><p>21:00 why Storage Authority is known as the "Ritz" of self-storage</p><p>24:24 what are the real estate numbers for a franchise</p><p>37:52 number of employees</p><p>40:18 distribution channel</p><p>44:10 the future of Storage Authority</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.storageauthorityfranchise.com/" rel="noopener noreferrer" target="_blank">Storage Authority</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 97:</strong> On this episode of Pursuit of Profit, Cliff talks with Marc Goodin, founder of Storage Authority. Marc is a civil engineer turned self-storage visionary after decades designing storage facilities for other people. Mark built his own and then built a franchise system around it and he's helping everyday investors tap into a 40, $50 billion industry once dominated by REITs and real estate giants.</p><p>Storage Authority delivers "Ritz Carlton"-like service and charges a premium for it. And the best part, the model doesn't just produce revenue, it attracts big financing. High margin performance and low industry failure rate. Banks are very comfortable with this model. Take a listen to find out why...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>02:43 how Marc built Storage Authority</p><p>05:43 financing and revenue of a Storage Authority franchise</p><p>21:00 why Storage Authority is known as the "Ritz" of self-storage</p><p>24:24 what are the real estate numbers for a franchise</p><p>37:52 number of employees</p><p>40:18 distribution channel</p><p>44:10 the future of Storage Authority</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.storageauthorityfranchise.com/" rel="noopener noreferrer" target="_blank">Storage Authority</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">a5d2e1d2-7d6d-11f0-a623-8f08f6953e78</guid><itunes:image href="https://artwork.captivate.fm/f6708602-b434-48e3-bcf0-1071258c8c65/Ep-97.jpg"/><pubDate>Wed, 20 Aug 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/16e3274e-cdfd-4894-b757-7737212cf03a.mp3" length="93144338" type="audio/mpeg"/><itunes:duration>48:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>97</itunes:episode><podcast:episode>97</podcast:episode><itunes:summary>Episode 97: On this episode of Pursuit of Profit, Cliff talks with Marc Goodin, founder of Storage Authority. Marc is a civil engineer turned self-storage visionary after decades designing storage facilities for other people. Mark built his own and then built a franchise system around it and he&apos;s helping everyday investors tap into a 40, $50 billion industry once dominated by REITs and real estate giants. 

Storage Authority delivers &quot;Ritz Carlton&quot;-like service and charges a premium for it. And the best part, the model doesn&apos;t just produce revenue, it attracts big financing. High margin performance and low industry failure rate. Banks are very comfortable with this model. Take a listen to find out why...

-----

Timestamps:

00:00 Intro

02:43 how Marc built Storage Authority

05:43 financing and revenue of a Storage Authority franchise

21:00 why Storage Authority is known as the &quot;Ritz&quot; of self-storage

24:24 what are the real estate numbers for a franchise

37:52 number of employees

40:18 distribution channel

44:10 the future of Storage Authority

-----

Links:

Storage Authority

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How Marc Goodin Built Storage Authority into a Self-Storage Franchise Empire"><podcast:source uri="https://youtu.be/MgyZIZsrfew"/></podcast:alternateEnclosure></item><item><title>Turning A Dirty Job Into Big Profits with Daniel Sturgis of Scoop Brothers</title><itunes:title>Turning A Dirty Job Into Big Profits with Daniel Sturgis of Scoop Brothers</itunes:title><description><![CDATA[<p><strong>Episode 96:</strong> On this episode of Pursuit of Profit, Cliff talks with Daniel Sturgis, founder of Scoop Brothers, an unlikely business scooping dog poop. Daniel has figured out a way to turn a very dirty job into a clean profit. In 2024 alone he brought in more than $400K in revenue. There are 89.5 million dogs in the US, each one poops at least twice a day, that's 65 billion piles a year - and someone has to pick them up. Daniel figured out operating leverage and underutilized labor capacity - as revenue climbs his costs barely budge. This is not just about dog poop, it's about recognizing overlooked markets, building a system that scales and turning a dirty job into a dream opportunity for a franchisee. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>02:30 Brown gold history</p><p>05:51 Monetize the brown gold</p><p>08:20 Services</p><p>12:46 Subscription membership</p><p>16:42 Technology</p><p>18:15 Marketing</p><p>19:57 Who's the customer</p><p>24:24 Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.scoopbrothers.com/" rel="noopener noreferrer" target="_blank">Scoop Brothers</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 96:</strong> On this episode of Pursuit of Profit, Cliff talks with Daniel Sturgis, founder of Scoop Brothers, an unlikely business scooping dog poop. Daniel has figured out a way to turn a very dirty job into a clean profit. In 2024 alone he brought in more than $400K in revenue. There are 89.5 million dogs in the US, each one poops at least twice a day, that's 65 billion piles a year - and someone has to pick them up. Daniel figured out operating leverage and underutilized labor capacity - as revenue climbs his costs barely budge. This is not just about dog poop, it's about recognizing overlooked markets, building a system that scales and turning a dirty job into a dream opportunity for a franchisee. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>02:30 Brown gold history</p><p>05:51 Monetize the brown gold</p><p>08:20 Services</p><p>12:46 Subscription membership</p><p>16:42 Technology</p><p>18:15 Marketing</p><p>19:57 Who's the customer</p><p>24:24 Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.scoopbrothers.com/" rel="noopener noreferrer" target="_blank">Scoop Brothers</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">f835521a-77ec-11f0-84e1-27fe19ffd084</guid><itunes:image href="https://artwork.captivate.fm/9b10b5b3-c25e-459d-8d00-533e7ab875dc/Ep-96.jpg"/><pubDate>Wed, 13 Aug 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d82837d5-df31-4b81-8962-de0d215e728c.mp3" length="69190775" type="audio/mpeg"/><itunes:duration>35:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>96</itunes:episode><podcast:episode>96</podcast:episode><itunes:summary>Episode 96: On this episode of Pursuit of Profit, Cliff talks with Daniel Sturgis, founder of Scoop Brothers, an unlikely business scooping dog poop. Daniel has figured out a way to turn a very dirty job into a clean profit.  In 2024 alone he brought in more than $400K in revenue. There are 89.5 million dogs in the US, each one poops at least twice a day, that&apos;s 65 billion piles a year - and someone has to pick them up.  Daniel figured out operating leverage and underutilized labor capacity - as revenue climbs his costs barely budge.  This is not just about dog poop, it&apos;s about recognizing overlooked markets, building a system that scales and turning a dirty job into a dream opportunity for a franchisee. Take a listen...

-----

Timestamps:

00:00 Intro

02:30 Brown gold history

05:51 Monetize the brown gold

08:20 Services

12:46 Subscription membership

16:42 Technology 

18:15 Marketing

19:57 Who&apos;s the customer

24:24 Numbers

-----

Links:

Scoop Brothers

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Turning A Dirty Job Into Big Profits with Daniel Sturgis of Scoop Brothers"><podcast:source uri="https://youtu.be/n5ieLkhyCbM"/></podcast:alternateEnclosure></item><item><title>Inside Sky Zone: How It Scaled Fun into a Multi-Million Dollar Franchise</title><itunes:title>Inside Sky Zone: How It Scaled Fun into a Multi-Million Dollar Franchise</itunes:title><description><![CDATA[<p><strong>Episode 95:</strong> On this episode of Pursuit of Profit, Cliff talks with Michael Mudd, CEO of BrandOne franchise development. Michael is helping to develop SkyZone trampoline park - a brand that is redefining what it means to play, celebrate and connect in real life. With over 300 global locations and more that 40 million guest visits per year (more than the NBA and the NFL combined), SkyZone isn't just in the entertainment business - it's in the community business. The numbers speak for themselves - according to the latest item 19 earnings claim, SkyZone's corporate locations averaged over $3.8 million in revenue, while franchisee locations generated over $836K in EBDA. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>05:55 BrandONE &amp; SkyZone</p><p>09:52 Who's buying SkyZone</p><p>14:45 History of SkyZone</p><p>16:45 Revenue sources</p><p>22:06 Average ticket</p><p>32:20 Item 19</p><p>41:13 Personal liability / Master Insurance program</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.skyzone.com/" rel="noopener noreferrer" target="_blank">SkyZone</a></p><p><a href="https://brandonefd.com/" rel="noopener noreferrer" target="_blank">BrandONE Franchise development</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 95:</strong> On this episode of Pursuit of Profit, Cliff talks with Michael Mudd, CEO of BrandOne franchise development. Michael is helping to develop SkyZone trampoline park - a brand that is redefining what it means to play, celebrate and connect in real life. With over 300 global locations and more that 40 million guest visits per year (more than the NBA and the NFL combined), SkyZone isn't just in the entertainment business - it's in the community business. The numbers speak for themselves - according to the latest item 19 earnings claim, SkyZone's corporate locations averaged over $3.8 million in revenue, while franchisee locations generated over $836K in EBDA. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 Intro</p><p>05:55 BrandONE &amp; SkyZone</p><p>09:52 Who's buying SkyZone</p><p>14:45 History of SkyZone</p><p>16:45 Revenue sources</p><p>22:06 Average ticket</p><p>32:20 Item 19</p><p>41:13 Personal liability / Master Insurance program</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.skyzone.com/" rel="noopener noreferrer" target="_blank">SkyZone</a></p><p><a href="https://brandonefd.com/" rel="noopener noreferrer" target="_blank">BrandONE Franchise development</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">201bee58-728c-11f0-8c6b-bb88cb33c4aa</guid><itunes:image href="https://artwork.captivate.fm/64c6ab38-ea87-42f7-9a36-b5f088695847/Ep-95.jpg"/><pubDate>Wed, 06 Aug 2025 14:43:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/70c6e396-fcf5-479a-ba77-4c2ab9fde552.mp3" length="86938186" type="audio/mpeg"/><itunes:duration>45:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>95</itunes:episode><podcast:episode>95</podcast:episode><itunes:summary>Episode 95: On this episode of Pursuit of Profit, Cliff talks with Michael Mudd, CEO of BrandOne franchise development.  Michael is helping to develop SkyZone trampoline park - a brand that is redefining what it means to play, celebrate and connect in real life.  With over 300 global locations and more that 40 million guest visits per year (more than the NBA and the NFL combined), SkyZone isn&apos;t just in the entertainment business - it&apos;s in the community business. The numbers speak for themselves - according to the latest item 19 earnings claim, SkyZone&apos;s corporate locations averaged over $3.8 million in revenue, while franchisee locations generated over $836K in EBDA.  Take a listen...

-----

Timestamps:

00:00 Intro

05:55 BrandONE &amp; SkyZone

09:52 Who&apos;s buying SkyZone

14:45 History of SkyZone 

16:45 Revenue sources

22:06 Average ticket 

32:20 Item 19

41:13 Personal liability / Master Insurance program

-----

Links:

SkyZone

BrandONE Franchise development

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Inside Sky Zone: How It Scaled Fun into a Multi-Million Dollar Franchise"><podcast:source uri="https://youtu.be/rtgrrm30TaA"/></podcast:alternateEnclosure></item><item><title>From Van Life to Franchise Empire: Pat Clark’s $100M Vision for Bright Brothers</title><itunes:title>From Van Life to Franchise Empire: Pat Clark’s $100M Vision for Bright Brothers</itunes:title><description><![CDATA[<p><strong>Episode 94:</strong> On this episode of Pursuit of Profit, Cliff talks with Pat Clark co-founder of Bright Brothers - home services, such as soft washing, pressure washing and holiday lights. Bright Brothers built for scale, backed by serious systems, operational support, marketing support, and a national call center. All the services are wrapped up into a repeatable, scalable franchise system with multiple revenue streams. If you're curious about what it takes to dominate in a fragmented $12 billion industry, this episode's for you... take a listen.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:06 - what is Bright Brothers</p><p>03;24 - what is soft washing</p><p>06:13 - how he partnered with Contractor Nation</p><p>10:06 - what is Sales Boost</p><p>12:37 - franchising</p><p>17:28 - revenue making services</p><p>26:46 - how Contractor Nation make the partnership work with Bright Brothers</p><p>30:57 - staffing</p><p>36:18 - numbers</p><p>-----</p><p><strong>Links:</strong></p><p>⁠⁠<a href="https://www.brightbrothers.com/" rel="noopener noreferrer" target="_blank">Bright Brothers</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 94:</strong> On this episode of Pursuit of Profit, Cliff talks with Pat Clark co-founder of Bright Brothers - home services, such as soft washing, pressure washing and holiday lights. Bright Brothers built for scale, backed by serious systems, operational support, marketing support, and a national call center. All the services are wrapped up into a repeatable, scalable franchise system with multiple revenue streams. If you're curious about what it takes to dominate in a fragmented $12 billion industry, this episode's for you... take a listen.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:06 - what is Bright Brothers</p><p>03;24 - what is soft washing</p><p>06:13 - how he partnered with Contractor Nation</p><p>10:06 - what is Sales Boost</p><p>12:37 - franchising</p><p>17:28 - revenue making services</p><p>26:46 - how Contractor Nation make the partnership work with Bright Brothers</p><p>30:57 - staffing</p><p>36:18 - numbers</p><p>-----</p><p><strong>Links:</strong></p><p>⁠⁠<a href="https://www.brightbrothers.com/" rel="noopener noreferrer" target="_blank">Bright Brothers</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">55690102-69d8-11f0-90bc-e7e18dcef575</guid><itunes:image href="https://artwork.captivate.fm/35c7a301-f2ff-488d-9517-0ef5181716ef/Ep-94.jpg"/><pubDate>Wed, 30 Jul 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/77c04648-dcbd-4002-be05-3e126b9bb0c2.mp3" length="80946925" type="audio/mpeg"/><itunes:duration>42:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>94</itunes:episode><podcast:episode>94</podcast:episode><itunes:summary>Episode 94: On this episode of Pursuit of Profit, Cliff talks with Pat Clark co-founder of Bright Brothers - home services, such as soft washing, pressure washing and holiday lights.  Bright Brothers built for scale, backed by serious systems, operational support, marketing support, and a national call center. All the services are wrapped up into a repeatable, scalable franchise system with multiple revenue streams. If you&apos;re curious about what it takes to dominate in a fragmented $12 billion industry, this episode&apos;s for you... take a listen.

-----

Timestamps:

02:06 - what is Bright Brothers

03;24 - what is soft washing

06:13 - how he partnered with Contractor Nation

10:06 - what is Sales Boost

12:37 - franchising

17:28 - revenue making services

26:46 - how Contractor Nation make the partnership work with Bright Brothers

30:57 - staffing

36:18 - numbers

-----

Links:

⁠⁠Bright Brothers

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="From Van Life to Franchise Empire: Pat Clark’s $100M Vision for Bright Brothers"><podcast:source uri="https://youtu.be/m8Wodqbopj4"/></podcast:alternateEnclosure></item><item><title>How One Frustrated Attorney Built a $500M Home Services Empire | Jess Love of HomeSmiles</title><itunes:title>How One Frustrated Attorney Built a $500M Home Services Empire | Jess Love of HomeSmiles</itunes:title><description><![CDATA[<p><strong>Episode 93:</strong> On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles. At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one click bundled service model that handles 18 essential home and property maintenance tasks in under two hours.</p><p>If you've ever wondered what it takes to create a category defining brand in an unsexy but essential industry, or how to turn a personal pain point into a national franchise success story, this conversation is absolutely for you.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:37 - Origination of HomeSmiles</p><p>09:54 - Cheaper than hiring services separately</p><p>17:00 - Subscription service</p><p>21:31 - Services offered</p><p>26:57 - Revenue</p><p>34:02 - Cost of average ticket</p><p>36:50 - The numbers</p><p>40:05 - Number of locations</p><p>41:00 - Labor model</p><p>-----</p><p><strong>Links:</strong></p><p>⁠<a href="https://homesmiles.com/" rel="noopener noreferrer" target="_blank">HomeSmiles</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 93:</strong> On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles. At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one click bundled service model that handles 18 essential home and property maintenance tasks in under two hours.</p><p>If you've ever wondered what it takes to create a category defining brand in an unsexy but essential industry, or how to turn a personal pain point into a national franchise success story, this conversation is absolutely for you.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:37 - Origination of HomeSmiles</p><p>09:54 - Cheaper than hiring services separately</p><p>17:00 - Subscription service</p><p>21:31 - Services offered</p><p>26:57 - Revenue</p><p>34:02 - Cost of average ticket</p><p>36:50 - The numbers</p><p>40:05 - Number of locations</p><p>41:00 - Labor model</p><p>-----</p><p><strong>Links:</strong></p><p>⁠<a href="https://homesmiles.com/" rel="noopener noreferrer" target="_blank">HomeSmiles</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">c452b6a2-6704-11f0-93c4-137cc799aa75</guid><itunes:image href="https://artwork.captivate.fm/50096d46-5ccf-4532-b53b-29b6573b6a58/Ep-93.jpg"/><pubDate>Wed, 23 Jul 2025 22:52:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f8ba20e7-aa4f-462a-9b85-6b9f09484a4b.mp3" length="96080643" type="audio/mpeg"/><itunes:duration>49:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>93</itunes:episode><podcast:episode>93</podcast:episode><itunes:summary>Episode 93: On this episode of Pursuit of Profit, Cliff talks with Jess Love, founder of HomeSmiles.  At HomeSmiles, Jess is taking on one of the most overlooked, yet essential, markets in America - property management. As a real estate attorney and investor, Jess was tired of juggling multiple vendors, invoices and timelines just to maintain his many properties. So he created the solution - a one click bundled service model that handles 18 essential home and property maintenance tasks in under two hours.

If you&apos;ve ever wondered what it takes to create a category defining brand in an unsexy but essential industry, or how to turn a personal pain point into a national franchise success story, this conversation is absolutely for you.

-----

Timestamps:

02:37 - Origination of HomeSmiles

09:54 - Cheaper than hiring services separately 

17:00 - Subscription service

21:31 - Services offered

26:57 - Revenue 

34:02 - Cost of average ticket

36:50 - The numbers

40:05 - Number of locations

41:00 - Labor model

-----

Links:

⁠HomeSmiles

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How a Frustrated Attorney Built a Home Services Empire in a $500B Industry  | Jess Love, HomeSmiles"><podcast:source uri="https://youtu.be/YT2lPX22m6c"/></podcast:alternateEnclosure></item><item><title>How Ron Holt Built Pink Zebra to Disrupt a $23B Industry - He Made Moving Fun</title><itunes:title>How Ron Holt Built Pink Zebra to Disrupt a $23B Industry - He Made Moving Fun</itunes:title><description><![CDATA[<p><strong>Episode 92:</strong> On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand.</p><p>Ron set his sights on a new challenge - the $20 billion moving industry. The moving industry is plagued with low customer satisfaction, inconsistent services and outdated practices. Ron's answer to all of this is Pink Zebra Moving - a franchise that is flipping the moving industry on its head by rolling out pink carpet on the steps of your house, to blasting music in your house on moving day, to buying you dinner and even a mascot. This is a brand/customer experience. Take a listen to how he did it...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:25 - How Ron came up with the name, Pink Zebra Moving</p><p>04:20 - History of Two Maids &amp; A Mop &amp; Pink Zebra Moving</p><p>07:24 - Growth numbers of Pink Zebra Moving</p><p>10:05 - Who are Pink Zebra customers and their territories</p><p>13:22 - How Pink Zebra Moving is different</p><p>17:25 - Pink Zebra magic</p><p>28:26 -Seasonal work</p><p>39:50 - Total investment</p><p>37:02 - Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://pinkzebramoving.com/" rel="noopener noreferrer" target="_blank">Pink Zebra Moving</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 92:</strong> On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand.</p><p>Ron set his sights on a new challenge - the $20 billion moving industry. The moving industry is plagued with low customer satisfaction, inconsistent services and outdated practices. Ron's answer to all of this is Pink Zebra Moving - a franchise that is flipping the moving industry on its head by rolling out pink carpet on the steps of your house, to blasting music in your house on moving day, to buying you dinner and even a mascot. This is a brand/customer experience. Take a listen to how he did it...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:25 - How Ron came up with the name, Pink Zebra Moving</p><p>04:20 - History of Two Maids &amp; A Mop &amp; Pink Zebra Moving</p><p>07:24 - Growth numbers of Pink Zebra Moving</p><p>10:05 - Who are Pink Zebra customers and their territories</p><p>13:22 - How Pink Zebra Moving is different</p><p>17:25 - Pink Zebra magic</p><p>28:26 -Seasonal work</p><p>39:50 - Total investment</p><p>37:02 - Numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://pinkzebramoving.com/" rel="noopener noreferrer" target="_blank">Pink Zebra Moving</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">28a1f028-61b0-11f0-9e92-c335c7863aee</guid><itunes:image href="https://artwork.captivate.fm/38d49fdd-556e-460a-b034-0d44104a728d/Ep-92.jpg"/><pubDate>Wed, 16 Jul 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1ba38216-cacd-45f0-8c7b-79f142f2fb76.mp3" length="88291854" type="audio/mpeg"/><itunes:duration>45:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>92</itunes:episode><podcast:episode>92</podcast:episode><itunes:summary>Episode 92: On this episode of Pursuit of Profit, Cliff talks with Ron Holt, founder and CEO of Pink Zebra Moving. Ron is a serial disruptor in the franchise space - he built Two Maids and A Mop from the ground up growing to more than 100 locations nationwide and subsequently exiting the brand.  

Ron set his sights on a new challenge - the $20 billion moving industry.  The moving industry is plagued with low customer satisfaction, inconsistent services and outdated practices.  Ron&apos;s answer to all of this is Pink Zebra Moving - a franchise that is flipping the moving industry on its head by rolling out pink carpet on the steps of your house, to blasting music in your house on moving day, to buying you dinner and even a mascot.  This is a brand/customer experience.  Take a listen to how he did it... 

-----

Timestamps:

02:25 - How Ron came up with the name, Pink Zebra Moving

04:20 - History of Two Maids &amp; A Mop &amp; Pink Zebra Moving

07:24 - Growth numbers of Pink Zebra Moving

10:05 - Who are Pink Zebra customers and their territories

13:22 - How Pink Zebra Moving is different

17:25 - Pink Zebra magic

28:26 -Seasonal work

39:50 - Total investment

37:02 - Numbers

-----

Links:

Pink Zebra Moving

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How Ron Holt Built Pink Zebra to Disrupt a $23B Industry - He Made Moving Fun"><podcast:source uri="https://youtu.be/6er5z_5ijcM"/></podcast:alternateEnclosure></item><item><title>How She Turned Home Staging Into a Successful Scalable Furniture Franchise | Courtney Clark of Set the Stage</title><itunes:title>How She Turned Home Staging Into a Successful Scalable Furniture Franchise | Courtney Clark of Set the Stage</itunes:title><description><![CDATA[<p><strong>Episode 91:</strong> On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage franchise - a home staging company.</p><p>What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It's a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers.</p><p>If you've ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:08 - How Set the Stage started</p><p>05:31 - Number of locations &amp; franchises</p><p>11:36 - No interior design skills</p><p>13:52 - Revenue streams</p><p>20:16 - New vs. used furniture</p><p>27:20 - New markets</p><p>33:40 - Money to invest</p><p>36:00 - Tech to help staging</p><p>38:15 - Startup costs</p><p>42:27 - Staffing model</p><p>47:48 - Looking ahead</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://wesetthestage.com/" rel="noopener noreferrer" target="_blank">Set the Stage</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 91:</strong> On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage franchise - a home staging company.</p><p>What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they're just getting started. Here's the twist... Set the Stage isn't just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It's a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers.</p><p>If you've ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:08 - How Set the Stage started</p><p>05:31 - Number of locations &amp; franchises</p><p>11:36 - No interior design skills</p><p>13:52 - Revenue streams</p><p>20:16 - New vs. used furniture</p><p>27:20 - New markets</p><p>33:40 - Money to invest</p><p>36:00 - Tech to help staging</p><p>38:15 - Startup costs</p><p>42:27 - Staffing model</p><p>47:48 - Looking ahead</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://wesetthestage.com/" rel="noopener noreferrer" target="_blank">Set the Stage</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">1abd067e-5c4b-11f0-bc7f-f7aae33a7770</guid><itunes:image href="https://artwork.captivate.fm/ee5986c7-e85c-4ef0-be34-d15fa93aaa21/Ep-91.jpg"/><pubDate>Wed, 09 Jul 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/53c6f7dc-e623-4892-bf28-c51794fcae55.mp3" length="49388251" type="audio/mpeg"/><itunes:duration>51:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>91</itunes:episode><podcast:episode>91</podcast:episode><itunes:summary>Episode 91: On this episode of Pursuit of Profit, Cliff talks with Courtney Clark, founder of Set the Stage franchise - a home staging company.

What started in 2016 with a simple vision has grown into a national brand with over 50 locations sold, and honestly, they&apos;re just getting started. Here&apos;s the twist... Set the Stage isn&apos;t just a home staging business. Over 50% of their revenue comes from furniture sales, turning every staged home into a retail showroom. It&apos;s a very clever, high margin, multi-revenue stream model serving home sellers, real estate agents, investors, and property managers. 

If you&apos;ve ever wondered how to turn interior design into a scalable business, or how to dominate a $6 billion industry riding the real estate wave, this conversation is for you. Take a listen...

-----

Timestamps:

00:00 - Intro

02:08 - How Set the Stage started

05:31 - Number of locations &amp; franchises

11:36 - No interior design skills

13:52 - Revenue streams

20:16 - New vs. used furniture

27:20 - New markets

33:40 - Money to invest

36:00 - Tech to help staging

38:15 - Startup costs

42:27 - Staffing model

47:48 - Looking ahead

-----

Links:

Set the Stage

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="From Home Staging to Scalable Franchise Success | Courtney Clark of Set the Stage"><podcast:source uri="https://youtu.be/c3SpDojA-CE"/></podcast:alternateEnclosure></item><item><title>Turning Driving Schools Into a National Franchise | Zach Beutler of Jungle Driving School</title><itunes:title>Turning Driving Schools Into a National Franchise | Zach Beutler of Jungle Driving School</itunes:title><description><![CDATA[<p><strong>Episode 90:</strong> On this episode of Pursuit of Profit, Cliff talks with Zach Beutler, CEO of Jungle Driving School franchise - the first of its kind student driver franchise in a fragmented, outdated industry. This is a $1.7 billion market cap. And a compounded annual growth rate nearing 15%.</p><p>We'll unpack how jungle driving is modernizing driving education. Their standout item 19 averaging $600K a year in revenue with a 20% net margin. Zach's also a huge advocate for the entrepreneurial operating system and we'll talk about how traction plays a central role in their franchisee success. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:13 - How Zach got into Jungle Driving School</p><p>04:31 - How Jungle Driving School started</p><p>10:05 - Where/how do you acquire customers\</p><p>13:56 - Where is revenue coming from</p><p>16:30 - Competition from autonomous driving</p><p>18:35 - What do clients want - students want - parents want</p><p>20:28 - What is the initial investment</p><p>21:58 - What's the time commitment</p><p>24:18 - Item 19</p><p>29:26 - Why there's not a national franchise in this space</p><p>33:39 - How to help the franchisees succeed</p><p>38:16 - Laddered royalty program</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://jungledriving.com/" rel="noopener noreferrer" target="_blank">Jungle Driving School</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 90:</strong> On this episode of Pursuit of Profit, Cliff talks with Zach Beutler, CEO of Jungle Driving School franchise - the first of its kind student driver franchise in a fragmented, outdated industry. This is a $1.7 billion market cap. And a compounded annual growth rate nearing 15%.</p><p>We'll unpack how jungle driving is modernizing driving education. Their standout item 19 averaging $600K a year in revenue with a 20% net margin. Zach's also a huge advocate for the entrepreneurial operating system and we'll talk about how traction plays a central role in their franchisee success. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:13 - How Zach got into Jungle Driving School</p><p>04:31 - How Jungle Driving School started</p><p>10:05 - Where/how do you acquire customers\</p><p>13:56 - Where is revenue coming from</p><p>16:30 - Competition from autonomous driving</p><p>18:35 - What do clients want - students want - parents want</p><p>20:28 - What is the initial investment</p><p>21:58 - What's the time commitment</p><p>24:18 - Item 19</p><p>29:26 - Why there's not a national franchise in this space</p><p>33:39 - How to help the franchisees succeed</p><p>38:16 - Laddered royalty program</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://jungledriving.com/" rel="noopener noreferrer" target="_blank">Jungle Driving School</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">6b842580-56ef-11f0-9e1d-dbcfb73d55d4</guid><itunes:image href="https://artwork.captivate.fm/dae99e52-56c2-48bd-a0fb-5a7e4c457f26/Ep-90.jpg"/><pubDate>Wed, 02 Jul 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e4b5b747-129b-45ec-9748-36a6d966c100.mp3" length="41057009" type="audio/mpeg"/><itunes:duration>42:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>90</itunes:episode><podcast:episode>90</podcast:episode><itunes:summary>Episode 90: On this episode of Pursuit of Profit, Cliff talks with Zach Beutler, CEO of Jungle Driving School franchise - the first of its kind student driver franchise in a fragmented, outdated industry. This is a $1.7 billion market cap. And a compounded annual growth rate nearing 15%. 

We&apos;ll unpack how jungle driving is modernizing driving education. Their
standout item 19 averaging $600K a year in revenue with a 20% net margin. Zach&apos;s also a huge advocate for the entrepreneurial operating system and we&apos;ll talk about how traction plays a central role in their franchisee success. Take a listen...

-----

Timestamps:

00:00 - Intro

02:13 - How Zach got into Jungle Driving School

04:31 - How Jungle Driving School started

10:05 - Where/how do you acquire customers\

13:56 - Where is revenue coming from

16:30 - Competition from autonomous driving

18:35 - What do clients want - students want - parents want

20:28 - What is the initial investment

21:58 - What&apos;s the time commitment

24:18 - Item 19

29:26 - Why there&apos;s not a national franchise in this space

33:39 - How to help the franchisees succeed

38:16 - Laddered royalty program

-----

Links:

Jungle Driving School

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Turning Driving Schools Into a National Franchise | Zach Beutler of Jungle Driving School"><podcast:source uri="https://youtu.be/_8q7fCwt0ck"/></podcast:alternateEnclosure></item><item><title>The $31 Billion Franchise Model You’ve Never Heard Of | Andy Fuller’s 3-in-1 Home Services Strategy</title><itunes:title>The $31 Billion Franchise Model You’ve Never Heard Of | Andy Fuller’s 3-in-1 Home Services Strategy</itunes:title><description><![CDATA[<p><strong>Episode 89:</strong> On this episode of Pursuit of Profit, Cliff talks with Andy Fuller, founder and CEO of Mosquito Hunters franchise. Andy is launching a bold new franchise model that bundles <strong>mosquito control, pest control, and holiday lighting</strong> into one scalable, recession-resistant home services business. Take a listen to how he pulled off this lucrative franchise tri-fecta.</p><p>💬 Drop a comment: Which home service would YOU add to a franchise?</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:20 - Why Andy is back on Pursuit of Profit one year later</p><p>05:45 - How did the 3-in-1 services change your business operation</p><p>12:10 - The market share of mosquito control, pest control and holiday lighting</p><p>20:48 - Licensure</p><p>24:34 - Material cost of lighting business alone</p><p>27:33 - Who is the customer</p><p>33:40 - How the acquire customers</p><p>36:00 - Item 19</p><p>38:1 0 - Hunters-palooza announcement</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://exitfactor.com/" rel="noopener noreferrer" target="_blank">⁠</a><strong><a href="https://mosquitohunters.com/" rel="noopener noreferrer" target="_blank">Mosquito Hunters</a></strong></p><p><a href="https://mosquitohunters.com/residential-pest-control/" rel="noopener noreferrer" target="_blank">Pest Hunters</a></p><p><a href="https://humbugholidaylighting.com/" rel="noopener noreferrer" target="_blank">Humbug Holiday Lighting</a></p><p><a href="https://chrt.fm/track/7A1G55/traffic.megaphone.fm/ATHLLC7197055348.mp3?updated=1720583316" rel="noopener noreferrer" target="_blank">Andy Fuller's Pursuit of Profit interview June 2024</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 89:</strong> On this episode of Pursuit of Profit, Cliff talks with Andy Fuller, founder and CEO of Mosquito Hunters franchise. Andy is launching a bold new franchise model that bundles <strong>mosquito control, pest control, and holiday lighting</strong> into one scalable, recession-resistant home services business. Take a listen to how he pulled off this lucrative franchise tri-fecta.</p><p>💬 Drop a comment: Which home service would YOU add to a franchise?</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:20 - Why Andy is back on Pursuit of Profit one year later</p><p>05:45 - How did the 3-in-1 services change your business operation</p><p>12:10 - The market share of mosquito control, pest control and holiday lighting</p><p>20:48 - Licensure</p><p>24:34 - Material cost of lighting business alone</p><p>27:33 - Who is the customer</p><p>33:40 - How the acquire customers</p><p>36:00 - Item 19</p><p>38:1 0 - Hunters-palooza announcement</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://exitfactor.com/" rel="noopener noreferrer" target="_blank">⁠</a><strong><a href="https://mosquitohunters.com/" rel="noopener noreferrer" target="_blank">Mosquito Hunters</a></strong></p><p><a href="https://mosquitohunters.com/residential-pest-control/" rel="noopener noreferrer" target="_blank">Pest Hunters</a></p><p><a href="https://humbugholidaylighting.com/" rel="noopener noreferrer" target="_blank">Humbug Holiday Lighting</a></p><p><a href="https://chrt.fm/track/7A1G55/traffic.megaphone.fm/ATHLLC7197055348.mp3?updated=1720583316" rel="noopener noreferrer" target="_blank">Andy Fuller's Pursuit of Profit interview June 2024</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">f4aa7d10-5103-11f0-8ccc-978432495513</guid><itunes:image href="https://artwork.captivate.fm/9e0f5688-3384-4ea3-baeb-2607a082e35d/Ep-89.jpg"/><pubDate>Wed, 25 Jun 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4552ba0c-2bd3-477f-909f-41a79dec1c24.mp3" length="83605466" type="audio/mpeg"/><itunes:duration>43:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>89</itunes:episode><podcast:episode>89</podcast:episode><itunes:summary>Episode 89: On this episode of Pursuit of Profit, Cliff talks with Andy Fuller, founder and CEO of Mosquito Hunters franchise.  Andy is launching a bold new franchise model that bundles mosquito control, pest control, and holiday lighting into one scalable, recession-resistant home services business. Take a listen to how he pulled off this lucrative franchise tri-fecta.

💬 Drop a comment: Which home service would YOU add to a franchise?

-----

Timestamps:

00:00 - Intro

02:20 - Why Andy is back on Pursuit of Profit one year later

05:45 - How did the 3-in-1  services change your business operation

12:10 - The market share of mosquito control, pest control and holiday lighting

20:48 - Licensure

24:34 - Material cost of lighting business alone

27:33 - Who is the customer

33:40 - How the acquire customers

36:00 - Item 19

38:1 0 - Hunters-palooza announcement

-----

Links:

⁠Mosquito Hunters

Pest Hunters

Humbug Holiday Lighting

Andy Fuller&apos;s Pursuit of Profit interview June 2024



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The $31 Billion Franchise Model You’ve Never Heard Of | Andy Fuller’s 3-in-1 Home Services Strategy"><podcast:source uri="https://youtu.be/lLep9CBK4HE"/></podcast:alternateEnclosure></item><item><title>The Fall of Dickey’s BBQ: A Franchising Disaster You Need to Avoid</title><itunes:title>The Fall of Dickey’s BBQ: A Franchising Disaster You Need to Avoid</itunes:title><description><![CDATA[<p><strong>Episode 88:</strong> On this episode of Pursuit of Profit, Cliff dives into the failing of one of the largest barbecue franchise restaurants in the U.S., Dickey's BBQ. Founded in 1941 by Travis Dickey in Dallas, TX. His children have taken over the brand and took it to a peak of around 570 units, only for it to become clouded by lawsuits, FTC complaints, franchisee bankruptcies, and a severely damaged reputation.</p><p>On this episode, we're going to break down Dickey's mistakes. We'll also discuss mistakes made by investors and franchisees and how to avoid them going forward. Dickie's is walking the same path Quiznos paved - fast growth, low franchisee profitability, and a franchisor more focused on collecting fees than building sustainable partnerships. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:57 - Over expansion</p><p>04:12 - Misrepresentation of start-up costs</p><p>08:02 - Franchisee validation</p><p>14:18 - Adversarial legal tactics</p><p>15:00 - Grieve</p><p>15:34 - Evolve or die</p><p>16:32 - Poor franchisee selection</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 88:</strong> On this episode of Pursuit of Profit, Cliff dives into the failing of one of the largest barbecue franchise restaurants in the U.S., Dickey's BBQ. Founded in 1941 by Travis Dickey in Dallas, TX. His children have taken over the brand and took it to a peak of around 570 units, only for it to become clouded by lawsuits, FTC complaints, franchisee bankruptcies, and a severely damaged reputation.</p><p>On this episode, we're going to break down Dickey's mistakes. We'll also discuss mistakes made by investors and franchisees and how to avoid them going forward. Dickie's is walking the same path Quiznos paved - fast growth, low franchisee profitability, and a franchisor more focused on collecting fees than building sustainable partnerships. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:57 - Over expansion</p><p>04:12 - Misrepresentation of start-up costs</p><p>08:02 - Franchisee validation</p><p>14:18 - Adversarial legal tactics</p><p>15:00 - Grieve</p><p>15:34 - Evolve or die</p><p>16:32 - Poor franchisee selection</p><p>-----</p><p><strong>Links:</strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b6d8eef2-4ad9-11f0-986d-27b8c5c1ced3</guid><itunes:image href="https://artwork.captivate.fm/256357e4-6e1e-4917-9ead-9bb16ee76815/67963022428302c32610b46bfe22e685.png"/><pubDate>Wed, 18 Jun 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4467dd6e-405e-40c8-827e-7bf235704598.mp3" length="37626120" type="audio/mpeg"/><itunes:duration>19:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>88</itunes:episode><podcast:episode>88</podcast:episode><itunes:summary>Episode 88: On this episode of Pursuit of Profit, Cliff dives into the failing of one of the largest barbecue franchise restaurants in the U.S., Dickey&apos;s BBQ.  Founded in 1941 by Travis Dickey in Dallas, TX.  His children have taken over the brand and took it to a peak of around 570 units, only for it to become clouded by lawsuits, FTC complaints, franchisee bankruptcies, and a severely damaged reputation. 

On this episode, we&apos;re going to break down Dickey&apos;s mistakes.  We&apos;ll also discuss mistakes made by investors and franchisees and how to avoid them going forward. Dickie&apos;s is walking the same path Quiznos paved - fast growth, low franchisee profitability, and a franchisor more focused on collecting fees than building sustainable partnerships. Take a listen...

-----

Timestamps:

01:57 - Over expansion

04:12 - Misrepresentation of start-up costs

08:02 - Franchisee validation

14:18 - Adversarial legal tactics

15:00 - Grieve

15:34 - Evolve or die

 16:32 - Poor franchisee selection

-----

Links:

Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠!

Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The Fall of Dickey’s BBQ: A Franchising Disaster You Need to Avoid"><podcast:source uri="https://youtu.be/0oKMjMy0UF4"/></podcast:alternateEnclosure></item><item><title>Why 80% of Businesses Don’t Sell—and How to Exit Yours Profitably | Jessica Fialkovich of Exit Factor</title><itunes:title>Why 80% of Businesses Don’t Sell—and How to Exit Yours Profitably | Jessica Fialkovich of Exit Factor</itunes:title><description><![CDATA[<p><strong>Episode 87:</strong> On this episode of Pursuit of Profit, Cliff talks with Jessica Fialkovich, founder and President of Exit Factor - a business helping business owners under $25 million boost profitability, increase valuations, and create a successful exit. Take a listen...</p><p>💬 Drop a comment: Are you building your business to sell—or just to survive?</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:15 - Jessica's journey</p><p>13:00 - How Exit Factor was built</p><p>17:00 - How to build a business and orchestrate an exit</p><p>28:15 - What business ownership looks like</p><p>30:37 - Success rate</p><p>31:22 - Why businesses aren't selling</p><p>39:53 - Revenue streams</p><p>43:15 - Who are your franchisees</p><p>45:00 - Investment for franchisees</p><p>50:29 - How do you make evaluations</p><p>-----</p><p><strong>Links:</strong></p><p><strong><a href="https://exitfactor.com/" rel="noopener noreferrer" target="_blank">Exit Factor</a></strong></p><p><strong><a href="https://jessicafialkovich.com/" rel="noopener noreferrer" target="_blank">Jessica Fialkovich</a></strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 87:</strong> On this episode of Pursuit of Profit, Cliff talks with Jessica Fialkovich, founder and President of Exit Factor - a business helping business owners under $25 million boost profitability, increase valuations, and create a successful exit. Take a listen...</p><p>💬 Drop a comment: Are you building your business to sell—or just to survive?</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:15 - Jessica's journey</p><p>13:00 - How Exit Factor was built</p><p>17:00 - How to build a business and orchestrate an exit</p><p>28:15 - What business ownership looks like</p><p>30:37 - Success rate</p><p>31:22 - Why businesses aren't selling</p><p>39:53 - Revenue streams</p><p>43:15 - Who are your franchisees</p><p>45:00 - Investment for franchisees</p><p>50:29 - How do you make evaluations</p><p>-----</p><p><strong>Links:</strong></p><p><strong><a href="https://exitfactor.com/" rel="noopener noreferrer" target="_blank">Exit Factor</a></strong></p><p><strong><a href="https://jessicafialkovich.com/" rel="noopener noreferrer" target="_blank">Jessica Fialkovich</a></strong></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b26217b0-466d-11f0-8198-fb1c2e456732</guid><itunes:image href="https://artwork.captivate.fm/b2057369-ab58-45b9-a5db-031fa80d040b/Ep-87.jpg"/><pubDate>Wed, 11 Jun 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/08a17689-9987-4afd-b48b-dc049ab2dd54.mp3" length="108430515" type="audio/mpeg"/><itunes:duration>56:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>87</itunes:episode><podcast:episode>87</podcast:episode><itunes:summary>Episode 87: On this episode of Pursuit of Profit, Cliff talks with Jessica Fialkovich, founder and President of Exit Factor - a business helping business owners under $25 million boost profitability, increase valuations, and create a successful exit.  Take a listen...

💬 Drop a comment: Are you building your business to sell—or just to survive?

-----

Timestamps:

00:00 - Intro

02:15 - Jessica&apos;s journey

13:00 - How Exit Factor was built

17:00 - How to build a business and orchestrate an exit

28:15 - What business ownership looks like

30:37 - Success rate

31:22 - Why businesses aren&apos;t selling

39:53 - Revenue streams

43:15 - Who are your franchisees

45:00 - Investment for franchisees

50:29 - How do you make evaluations

-----

Links:

Exit Factor

Jessica Fialkovich



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Why 80% of Businesses Don’t Sell—and How to Exit Yours Profitably | Jessica Fialkovich, Exit Factor"><podcast:source uri="https://youtu.be/9FYKXKk2GWU"/></podcast:alternateEnclosure></item><item><title>Changing Lives In the $4B Market You’ve Never Considered| Edward Kaufman of Orthotic &amp; Prosthetic Clinics of America</title><itunes:title>Changing Lives In the $4B Market You’ve Never Considered| Edward Kaufman of Orthotic &amp; Prosthetic Clinics of America</itunes:title><description><![CDATA[<p><strong>Episode 86:</strong> On this episode of Pursuit of Profit, Cliff talks with Edward Kaufman, CEO of Orthotic &amp; Prosthetic Clinics of America franchise, a legacy medical brand with roots tracing all the way back to 1923.</p><p>We'll talk about the staggering need in this space. Just in amputations alone in the US, over 60% of them are diabetes related. Edward is on a mission to scale nationally through franchising. Their services range from orthotics and prosthetics, cranial remolding, pedorthic support, silicon restoration, and myoelectric technology.</p><p>This is a powerful conversation. It's about growth, innovation, and restoring a patient's independence. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - Edward's background</p><p>05:06 - Can anyone own this type of franchise?</p><p>07:45 - Real estate</p><p>10:16 - Services offered</p><p>14:55 - Staffing</p><p>18:13 - Adapting to changes in the industry</p><p>20:23 - Lines of revenue</p><p>27:17 - Investment</p><p>29:00 - Who are the franchisees?</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.barneslaw.com/" rel="noopener noreferrer" target="_blank">⁠</a><a href="https://opclinicsamerica.com/" rel="noopener noreferrer" target="_blank">Orthotic &amp; Prosthetic Clinics of America</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 86:</strong> On this episode of Pursuit of Profit, Cliff talks with Edward Kaufman, CEO of Orthotic &amp; Prosthetic Clinics of America franchise, a legacy medical brand with roots tracing all the way back to 1923.</p><p>We'll talk about the staggering need in this space. Just in amputations alone in the US, over 60% of them are diabetes related. Edward is on a mission to scale nationally through franchising. Their services range from orthotics and prosthetics, cranial remolding, pedorthic support, silicon restoration, and myoelectric technology.</p><p>This is a powerful conversation. It's about growth, innovation, and restoring a patient's independence. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:27 - Edward's background</p><p>05:06 - Can anyone own this type of franchise?</p><p>07:45 - Real estate</p><p>10:16 - Services offered</p><p>14:55 - Staffing</p><p>18:13 - Adapting to changes in the industry</p><p>20:23 - Lines of revenue</p><p>27:17 - Investment</p><p>29:00 - Who are the franchisees?</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.barneslaw.com/" rel="noopener noreferrer" target="_blank">⁠</a><a href="https://opclinicsamerica.com/" rel="noopener noreferrer" target="_blank">Orthotic &amp; Prosthetic Clinics of America</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">bcfabc46-40ea-11f0-9186-8bf16ea0dac6</guid><itunes:image href="https://artwork.captivate.fm/22768d6d-5432-4aaf-b917-91d1f0d64b8d/Ep-86.jpg"/><pubDate>Wed, 04 Jun 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/bff48378-0310-435e-8624-4201308e91f6.mp3" length="71409734" type="audio/mpeg"/><itunes:duration>37:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>86</itunes:episode><podcast:episode>86</podcast:episode><itunes:summary>Episode 86: On this episode of Pursuit of Profit, Cliff talks with Edward Kaufman, CEO of Orthotic &amp; Prosthetic Clinics of America franchise, a legacy medical brand with roots tracing all the way back to 1923.

We&apos;ll talk about the staggering need in this space. Just in amputations alone in the US, over 60% of them are diabetes related. Edward is on a mission to scale nationally through franchising. Their services range from orthotics and prosthetics, cranial remolding, pedorthic support, silicon restoration, and myoelectric technology. 

This is a powerful conversation. It&apos;s about growth, innovation, and restoring a patient&apos;s independence. Take a listen...

-----

Timestamps:

00:00 - Intro

02:27 - Edward&apos;s background

05:06 - Can anyone own this type of franchise?

07:45 - Real estate

10:16 - Services offered

14:55 - Staffing

18:13 - Adapting to changes in the industry

20:23 - Lines of revenue

27:17 - Investment 

29:00 - Who are the franchisees?

-----

Links:

⁠Orthotic &amp; Prosthetic Clinics of America



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Transforming Lives in hidden $4B Market | Edward Kaufman of Orthotic &amp; Prosthetic Clinics of America"><podcast:source uri="https://youtu.be/gUwIKGYXI_k"/></podcast:alternateEnclosure></item><item><title>Don’t Buy a Franchise Without This Legal Advice | Franchise Attorney Houston Barnes Explains the FDD</title><itunes:title>Don’t Buy a Franchise Without This Legal Advice | Franchise Attorney Houston Barnes Explains the FDD</itunes:title><description><![CDATA[<p><strong>Episode 85:</strong> On this episode of Pursuit of Profit, Cliff talks with Houston Barnes, franchise attorney and founder of BarnesLaw. Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you're a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:40 - Why Houston chose franchise law</p><p>05:40 - Why you should hire a franchise attorney</p><p>10:47 - What's the #1 problem that you hear</p><p>15:50 - What are the red flags in the franchise documents</p><p>22:23 - Breaking down the FDD</p><p>33:5 - When to reach out to a franchise attorney</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.barneslaw.com/" rel="noopener noreferrer" target="_blank">BarnesLaw</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 85:</strong> On this episode of Pursuit of Profit, Cliff talks with Houston Barnes, franchise attorney and founder of BarnesLaw. Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you're a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:40 - Why Houston chose franchise law</p><p>05:40 - Why you should hire a franchise attorney</p><p>10:47 - What's the #1 problem that you hear</p><p>15:50 - What are the red flags in the franchise documents</p><p>22:23 - Breaking down the FDD</p><p>33:5 - When to reach out to a franchise attorney</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.barneslaw.com/" rel="noopener noreferrer" target="_blank">BarnesLaw</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">5c815b66-3b6f-11f0-b42a-3721faf27c0d</guid><itunes:image href="https://artwork.captivate.fm/62e7776d-0616-4517-ae7e-f2c64e4cfe75/Ep-85.jpg"/><pubDate>Wed, 28 May 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a38124ff-e2bf-4fae-9e7c-8cde3af5ab93.mp3" length="38662212" type="audio/mpeg"/><itunes:duration>40:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>85</itunes:episode><podcast:episode>85</podcast:episode><itunes:summary>Episode 85: On this episode of Pursuit of Profit, Cliff talks with Houston Barnes, franchise attorney and founder of BarnesLaw. Thinking about buying a franchise? STOP—until you hear this. Houston will uncover the legal landmines, red flags, and essential truths inside the Franchise Disclosure Document (FDD). Whether you&apos;re a first-time buyer or a seasoned entrepreneur, this conversation could save you from costly mistakes. Take a listen...

-----

Timestamps:

02:40 - Why Houston chose franchise law

05:40 - Why you should hire a franchise attorney

10:47 - What&apos;s the #1 problem that you hear 

15:50 - What are the red flags in the franchise documents

22:23 - Breaking down the FDD

33:5 - When to reach out to a franchise attorney

-----

Links:

BarnesLaw



Watch the Pursuit of Profit on ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠franocity⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠/⁠⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠justinguevara⁠⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠⁠Franocity⁠⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Don’t Buy a Franchise Without This Legal Advice | Franchise Attorney Houston Barnes Explains the FDD"><podcast:source uri="https://youtu.be/UGKjLDMTV0I"/></podcast:alternateEnclosure></item><item><title>He Built a 400-Location Senior Care Empire—Now He’s Reinventing Adult Day Care | Peter Ross</title><itunes:title>He Built a 400-Location Senior Care Empire—Now He’s Reinventing Adult Day Care | Peter Ross</itunes:title><description><![CDATA[<p><strong>Episode 84:</strong> On this episode of Pursuit of Profit, Cliff talks with Peter Ross, CEO and co-founder of Senior Helpers - one of the most well recognized brands in senior care . Today we explore Peter's latest venture, Town Square franchise - an innovative adult day care concept. Town Square franchise is changing adult day care services by blending memory care and social connection in a setting unlike anything else in the industry. These centers garner revenues that exceed $1M. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:05 - Peter's career path</p><p>08:17 - How Town Square started</p><p>17:07 - Aging in place with financial help</p><p>24:35 - Business model</p><p>36:35 - Building Town Square</p><p>42:48 - Item 7 &amp; item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.townsquare.net/" rel="noopener noreferrer" target="_blank">Town Square </a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠YouTube⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠justinguevara⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠Franocity⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 84:</strong> On this episode of Pursuit of Profit, Cliff talks with Peter Ross, CEO and co-founder of Senior Helpers - one of the most well recognized brands in senior care . Today we explore Peter's latest venture, Town Square franchise - an innovative adult day care concept. Town Square franchise is changing adult day care services by blending memory care and social connection in a setting unlike anything else in the industry. These centers garner revenues that exceed $1M. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:05 - Peter's career path</p><p>08:17 - How Town Square started</p><p>17:07 - Aging in place with financial help</p><p>24:35 - Business model</p><p>36:35 - Building Town Square</p><p>42:48 - Item 7 &amp; item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.townsquare.net/" rel="noopener noreferrer" target="_blank">Town Square </a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠YouTube⁠⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠franocity⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠ ⁠⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠justinguevara⁠⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠⁠Franocity⁠⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">58148c3a-35e6-11f0-a0ba-e736c48fa7ab</guid><itunes:image href="https://artwork.captivate.fm/93e9a7f0-5d48-4a89-b184-3d353679b7d1/Ep-84.jpg"/><pubDate>Wed, 21 May 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9da638dc-3690-409b-a029-fafeaf4ec0e2.mp3" length="110785653" type="audio/mpeg"/><itunes:duration>57:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>84</itunes:episode><podcast:episode>84</podcast:episode><itunes:summary>Episode 84: On this episode of Pursuit of Profit, Cliff talks with Peter Ross, CEO and co-founder of  Senior Helpers - one of the most well recognized brands in senior care . Today we explore Peter&apos;s latest venture, Town Square franchise - an innovative adult day care concept. Town Square franchise is changing adult day care services by blending memory care and social connection in a setting unlike anything else in the industry. These centers garner revenues that exceed $1M. Take a listen...

-----

Timestamps:

00:00 - Intro

02:05 - Peter&apos;s career path

08:17 - How Town Square started

17:07 - Aging in place with financial help

24:35 - Business model

36:35 - Building Town Square

42:48 - Item 7 &amp; item 19

-----

Links:

Town Square 



Watch the Pursuit of Profit on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠⁠https://franocity.com/⁠⁠⁠⁠

📷 Instagram - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠franocity⁠⁠⁠⁠

👍 Facebook - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠franocity⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠ ⁠⁠⁠⁠/⁠⁠⁠⁠cliffnonnenmacher⁠⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠⁠ ⁠⁠⁠⁠ /⁠⁠⁠⁠justinguevara⁠⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠⁠Franocity⁠⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="He Built a 400-Location Senior Care Empire—Now He’s Reinventing Adult Day Care | Peter Ross"><podcast:source uri="https://youtu.be/e5pnAqjDAfE"/></podcast:alternateEnclosure></item><item><title>How Cleaning BBQ Grills Became a Million-Dollar Franchise | Bryan Weinstein of Bar-B-Clean</title><itunes:title>How Cleaning BBQ Grills Became a Million-Dollar Franchise | Bryan Weinstein of Bar-B-Clean</itunes:title><description><![CDATA[<p><strong>Episode 83:</strong> On this episode of Pursuit of Profit, Cliff talks with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise. Bryan is disrupting a new area of home services with a barbecue cleaning service. 80% of US households owns a BBQ grill nearly all of them are filthy. In an industry with almost no serious competition, Bryan's franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We'll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don't even answer the phone. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:59 - How Bar-B-Clean started</p><p>06:26 - Seasonality</p><p>11:25 - What sets you apart?</p><p>20:17 - Labor model</p><p>27:33 - Why you need to clean your BBQ</p><p>30:33 - Revenue streams</p><p>32:00 - Item 19</p><p>35:12 - Non-brick &amp; mortar</p><p>40:50 - Initial investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://bar-b-clean.com/" rel="noopener noreferrer" target="_blank">Bar-B-Clean</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠YouTube⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠https://franocity.com/⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠franocity⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠franocity⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠cliffnonnenmacher⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠justinguevara⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠Franocity⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 83:</strong> On this episode of Pursuit of Profit, Cliff talks with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise. Bryan is disrupting a new area of home services with a barbecue cleaning service. 80% of US households owns a BBQ grill nearly all of them are filthy. In an industry with almost no serious competition, Bryan's franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We'll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don't even answer the phone. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:59 - How Bar-B-Clean started</p><p>06:26 - Seasonality</p><p>11:25 - What sets you apart?</p><p>20:17 - Labor model</p><p>27:33 - Why you need to clean your BBQ</p><p>30:33 - Revenue streams</p><p>32:00 - Item 19</p><p>35:12 - Non-brick &amp; mortar</p><p>40:50 - Initial investment</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://bar-b-clean.com/" rel="noopener noreferrer" target="_blank">Bar-B-Clean</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠⁠YouTube⁠⁠⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠https://franocity.com/⁠⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠⁠franocity⁠⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠franocity⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠cliffnonnenmacher⁠⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠⁠ ⁠⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠⁠justinguevara⁠⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠⁠Franocity⁠⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ade8b846-30b1-11f0-b1ae-731cdd16a50a</guid><itunes:image href="https://artwork.captivate.fm/60ac69b7-ad56-44c1-a9fb-0296c853a482/Ep-83.jpg"/><pubDate>Wed, 14 May 2025 13:16:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c2adf506-7c02-4693-92c3-e9ce4d42b46b.mp3" length="44639095" type="audio/mpeg"/><itunes:duration>46:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>83</itunes:episode><podcast:episode>83</podcast:episode><itunes:summary>Episode 83: On this episode of Pursuit of Profit, Cliff talks with Bryan Weinstein, founder and CEO of Bar-B-Clean franchise.  Bryan is disrupting a new area of home services with a barbecue cleaning service.   80% of US households owns a BBQ grill nearly all of them are filthy.  In an industry with almost no serious competition, Bryan&apos;s franchisees are pulling in some serious numbers. Some of them are doing over a million dollars a year in revenue with system-wide averages of over $400,000. We&apos;ll talk about his labor light model, multiple revenue streams and how Bar-B-Clean makes it easy to acquire customers in a space where most competitors don&apos;t even answer the phone.  Take a listen...

-----

Timestamps:

00:00 - Intro

01:59 - How Bar-B-Clean started

06:26 - Seasonality

11:25 - What sets you apart?

20:17 - Labor model

27:33 - Why you need to clean your BBQ

30:33 - Revenue streams

32:00 - Item 19

35:12 - Non-brick &amp; mortar

40:50 - Initial investment

-----

Links:

Bar-B-Clean



Watch the Pursuit of Profit on ⁠⁠⁠YouTube⁠⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠⁠https://franocity.com/⁠⁠⁠

📷 Instagram - ⁠⁠⁠ ⁠⁠⁠ /⁠⁠⁠franocity⁠⁠⁠

👍 Facebook - ⁠⁠⁠ ⁠⁠⁠ /⁠⁠⁠franocity⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠ ⁠⁠⁠/⁠⁠⁠cliffnonnenmacher⁠⁠⁠

💼 LinkedIn - ⁠⁠⁠ ⁠⁠⁠ /⁠⁠⁠justinguevara⁠⁠⁠

* Consult with Cliff and Justin @⁠⁠⁠Franocity⁠⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How Cleaning BBQ Grills Became a Million-Dollar Franchise | Bryan Weinstein of Bar-B-Clean"><podcast:source uri="https://youtu.be/uhbFJgk0th0"/></podcast:alternateEnclosure></item><item><title>1 Year, 100+ Territories, $2.5M+ Revenue with Nick Lobert &amp; Derek Shewmon of HOMEstretch</title><itunes:title>1 Year, 100+ Territories, $2.5M+ Revenue with Nick Lobert &amp; Derek Shewmon of HOMEstretch</itunes:title><description><![CDATA[<p><strong>Episode 82:</strong> On this episode of Pursuit of Profit, Cliff talks with Nick Lobert and Derek Shewmon founders of HOMEstretch franchise. This is the second time they've been on the podcast because they've had explosive growth in the past year. Hear how they did it...</p><p>HOMEstretch is a disruptor in the home services industry with this new concept called "home preparation service industry." It's a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:00 - What HOMEstretch does</p><p>06:16 - Growth</p><p>14:24 - How are you getting franchisees onboard quickly</p><p>16:00 - How HOMEstretch franchisees get business</p><p>22:20 - Cost of acquiring a customer</p><p>31:38 - HOMEstretch lifestyle</p><p>36:12 - Item 19</p><p>41:39 - Looking ahead for 2025</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.home-stretch.com" rel="noopener noreferrer" target="_blank">HOMEstretch</a></p><p><a href="https://chrt.fm/track/7A1G55/traffic.megaphone.fm/ATHLLC3230722217.mp3?updated=1720581872" rel="noopener noreferrer" target="_blank">Episode 19 with HOMEstretch</a></p><p><br></p><p>Watch this episode on YT <a href="https://youtu.be/wJeM3RzEO4I" rel="noopener noreferrer" target="_blank">⁠⁠here⁠⁠</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠YouTube⁠⁠</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠https://franocity.com/⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠franocity⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠franocity⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠cliffnonnenmacher⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠justinguevara⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠Franocity⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 82:</strong> On this episode of Pursuit of Profit, Cliff talks with Nick Lobert and Derek Shewmon founders of HOMEstretch franchise. This is the second time they've been on the podcast because they've had explosive growth in the past year. Hear how they did it...</p><p>HOMEstretch is a disruptor in the home services industry with this new concept called "home preparation service industry." It's a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:00 - What HOMEstretch does</p><p>06:16 - Growth</p><p>14:24 - How are you getting franchisees onboard quickly</p><p>16:00 - How HOMEstretch franchisees get business</p><p>22:20 - Cost of acquiring a customer</p><p>31:38 - HOMEstretch lifestyle</p><p>36:12 - Item 19</p><p>41:39 - Looking ahead for 2025</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.home-stretch.com" rel="noopener noreferrer" target="_blank">HOMEstretch</a></p><p><a href="https://chrt.fm/track/7A1G55/traffic.megaphone.fm/ATHLLC3230722217.mp3?updated=1720581872" rel="noopener noreferrer" target="_blank">Episode 19 with HOMEstretch</a></p><p><br></p><p>Watch this episode on YT <a href="https://youtu.be/wJeM3RzEO4I" rel="noopener noreferrer" target="_blank">⁠⁠here⁠⁠</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠⁠YouTube⁠⁠</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠https://franocity.com/⁠⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠⁠franocity⁠⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠franocity⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠⁠cliffnonnenmacher⁠⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠⁠ ⁠⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠⁠justinguevara⁠⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠⁠Franocity⁠⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">334c19d6-2a1f-11f0-832e-2be80b87dc1f</guid><itunes:image href="https://artwork.captivate.fm/dab10652-311a-4380-a3a8-694f82b62780/Ep-82.jpg"/><pubDate>Wed, 07 May 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d7b9f1d5-b104-4950-953e-d2e89fb636e0.mp3" length="37815665" type="audio/mpeg"/><itunes:duration>44:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>82</itunes:episode><podcast:episode>82</podcast:episode><itunes:summary>Episode 82: On this episode of Pursuit of Profit, Cliff talks with Nick Lobert and Derek Shewmon founders of HOMEstretch franchise.  This is the second time they&apos;ve been on the podcast because they&apos;ve had explosive growth in the past year.   Hear how they did it... 



HOMEstretch is a disruptor in the home services industry with this new concept called &quot;home preparation service industry.&quot; It&apos;s a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.

-----

Timestamps:

04:00 - What HOMEstretch does

06:16 - Growth

14:24 - How are you getting franchisees onboard quickly 

16:00 - How HOMEstretch franchisees get business

22:20 - Cost of acquiring a customer

31:38 - HOMEstretch lifestyle

36:12 - Item 19

41:39 - Looking ahead for 2025

-----

Links:

HOMEstretch 



Episode 19 with HOMEstretch 



Watch this episode on YT ⁠⁠here⁠⁠!

Watch the Pursuit of Profit on ⁠⁠YouTube⁠⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠⁠https://franocity.com/⁠⁠

📷 Instagram - ⁠⁠ ⁠⁠ /⁠⁠franocity⁠⁠

👍 Facebook - ⁠⁠ ⁠⁠ /⁠⁠franocity⁠⁠

💼 LinkedIn - ⁠⁠ ⁠⁠/⁠⁠cliffnonnenmacher⁠⁠

💼 LinkedIn - ⁠⁠ ⁠⁠ /⁠⁠justinguevara⁠⁠

* Consult with Cliff and Justin @⁠⁠Franocity⁠⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="1 Year, 100+ Territories, $2.5M+ Revenue with Nick Lobert &amp; Derek Shewmon of HOMEstretch"><podcast:source uri="https://youtu.be/wJeM3RzEO4I"/></podcast:alternateEnclosure></item><item><title>Healthy Cooking Classes Worth $1M+ with Art Cummins of The Real Food Academy</title><itunes:title>Healthy Cooking Classes Worth $1M+ with Art Cummins of The Real Food Academy</itunes:title><description><![CDATA[<p><strong>Episode 81:</strong> On this episode of Pursuit of Profit, Cliff talks with Art Cummins, co-founder of The Real Food Academy franchise, which offers cooking classes to adults and kids while prioritizing the value of healthy food. This is a unique franchise opportunity in the food, health &amp; wellness space that's a proven success. Take a listen...</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:32 - how Real Food Academy started</p><p>03:56 - what is the Real Food Academy</p><p>08:15 - when did you franchise?</p><p>11:35 - services Real Food Academy offers</p><p>16:55 - revenue streams</p><p>19:00 - how they acquire customers</p><p>27:29 - models of business</p><p>28:47 - proprietary curriculum</p><p>31:02 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://therealfoodacademy.com/miami" rel="noopener noreferrer" target="_blank">Real Food Academy </a></p><p>Watch this episode on YT <a href="https://youtu.be/QH8Tem-2198" rel="noopener noreferrer" target="_blank">⁠here⁠</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠YouTube⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠https://franocity.com/⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠franocity⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠franocity⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠cliffnonnenmacher⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠justinguevara⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠Franocity⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 81:</strong> On this episode of Pursuit of Profit, Cliff talks with Art Cummins, co-founder of The Real Food Academy franchise, which offers cooking classes to adults and kids while prioritizing the value of healthy food. This is a unique franchise opportunity in the food, health &amp; wellness space that's a proven success. Take a listen...</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:32 - how Real Food Academy started</p><p>03:56 - what is the Real Food Academy</p><p>08:15 - when did you franchise?</p><p>11:35 - services Real Food Academy offers</p><p>16:55 - revenue streams</p><p>19:00 - how they acquire customers</p><p>27:29 - models of business</p><p>28:47 - proprietary curriculum</p><p>31:02 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://therealfoodacademy.com/miami" rel="noopener noreferrer" target="_blank">Real Food Academy </a></p><p>Watch this episode on YT <a href="https://youtu.be/QH8Tem-2198" rel="noopener noreferrer" target="_blank">⁠here⁠</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">⁠YouTube⁠</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠https://franocity.com/⁠</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">⁠franocity⁠</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">⁠franocity⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">⁠cliffnonnenmacher⁠</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank">⁠ ⁠</a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">⁠justinguevara⁠</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">⁠Franocity⁠</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">34957774-249d-11f0-a2d7-9b9cc1ef3d93</guid><itunes:image href="https://artwork.captivate.fm/a61320ce-3641-49e7-912e-a3e6b59d1da0/Ep-81.jpg"/><pubDate>Wed, 30 Apr 2025 11:04:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/253d0395-7d0e-4153-a4ac-f74ee21e64ad.mp3" length="31905706" type="audio/mpeg"/><itunes:duration>37:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>81</itunes:episode><podcast:episode>81</podcast:episode><itunes:summary>Episode 81: On this episode of Pursuit of Profit, Cliff talks with Art Cummins, co-founder of The Real Food Academy franchise, which offers cooking classes to adults and kids while prioritizing the value of healthy food.  This is a unique franchise opportunity in the food, health &amp; wellness space that&apos;s a proven success.   Take a listen...

------

Timestamps:

00:00 - Intro

01:32 - how Real Food Academy started

03:56 - what is the Real Food Academy

08:15 - when did you franchise?

11:35 - services Real Food Academy offers

16:55 - revenue streams

19:00 - how they acquire customers

27:29 - models of business

28:47 - proprietary curriculum

31:02 - Item 19

-----

Links:

Real Food Academy 



Watch this episode on YT ⁠here⁠!

Watch the Pursuit of Profit on ⁠YouTube⁠!



Connect with Cliff and Justin:

🌐 Website - ⁠https://franocity.com/⁠

📷 Instagram - ⁠ ⁠ /⁠franocity⁠

👍 Facebook - ⁠ ⁠ /⁠franocity⁠

💼 LinkedIn - ⁠ ⁠/⁠cliffnonnenmacher⁠

💼 LinkedIn - ⁠ ⁠ /⁠justinguevara⁠

* Consult with Cliff and Justin @⁠Franocity⁠

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Healthy Cooking Classes Worth $1M+ with Art Cummins of The Real Food Academy"><podcast:source uri="https://youtu.be/Bn9pZUezlD8"/></podcast:alternateEnclosure></item><item><title>This Franchise is Profitable Working Only 37 Hours a Week with Katherine Melot of Birthco.</title><itunes:title>This Franchise is Profitable Working Only 37 Hours a Week with Katherine Melot of Birthco.</itunes:title><description><![CDATA[<p><strong>Episode 80:</strong> On this episode of Pursuit of Profit, Cliff talks with Katherine Melot, founder of Birthco, a new franchise category in the health and wellness space that focuses on perinatal mothers and infants with chiropractic care, massage therapy, rehabilitation services and hormone balancing. Katherine has built a profitable business working only 37 hours a week.</p><p><strong>Timestamps:</strong></p><p>01:35 - what is BirthCo. and how it started</p><p>06:22 - when to use BirthCo. services</p><p>10:18 - what sets BirthCo. apart from other chiropractic care</p><p>16:15 - physical therapy for core and pelvic floor</p><p>18:54 - where is BirthCo. located</p><p>20:45 - how do you acquire customers</p><p>22:11 - how many customers have a pelvic floor issue</p><p>22:48 - how are services covered - insurance or private pay</p><p>24:20 - frequency of visits</p><p>25:41 - licensing requirements</p><p>28:32 - number of employees</p><p>29:47 - what does the space look like</p><p>32:06 - hours of operation</p><p>33:53 - cost to open BirthCo.</p><p>36:03 - item 19</p><p>36:51 - profitable</p><p>37:40 - disruptor &amp; category creator</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.birth-co.com/" rel="noopener noreferrer" target="_blank">BirthCo.</a></p><p>Watch this episode on YT <a href="https://youtu.be/QH8Tem-2198" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 80:</strong> On this episode of Pursuit of Profit, Cliff talks with Katherine Melot, founder of Birthco, a new franchise category in the health and wellness space that focuses on perinatal mothers and infants with chiropractic care, massage therapy, rehabilitation services and hormone balancing. Katherine has built a profitable business working only 37 hours a week.</p><p><strong>Timestamps:</strong></p><p>01:35 - what is BirthCo. and how it started</p><p>06:22 - when to use BirthCo. services</p><p>10:18 - what sets BirthCo. apart from other chiropractic care</p><p>16:15 - physical therapy for core and pelvic floor</p><p>18:54 - where is BirthCo. located</p><p>20:45 - how do you acquire customers</p><p>22:11 - how many customers have a pelvic floor issue</p><p>22:48 - how are services covered - insurance or private pay</p><p>24:20 - frequency of visits</p><p>25:41 - licensing requirements</p><p>28:32 - number of employees</p><p>29:47 - what does the space look like</p><p>32:06 - hours of operation</p><p>33:53 - cost to open BirthCo.</p><p>36:03 - item 19</p><p>36:51 - profitable</p><p>37:40 - disruptor &amp; category creator</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.birth-co.com/" rel="noopener noreferrer" target="_blank">BirthCo.</a></p><p>Watch this episode on YT <a href="https://youtu.be/QH8Tem-2198" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">a5938c94-1ec7-11f0-8c7d-971c2f0a284f</guid><itunes:image href="https://artwork.captivate.fm/1ca2c620-73fa-4eba-9e9b-c7cef686b43d/Ep-80.jpg"/><pubDate>Wed, 23 Apr 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/39d931af-18e0-4c5d-b0b2-5a2b643ba2f4.mp3" length="33880660" type="audio/mpeg"/><itunes:duration>40:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>80</itunes:episode><podcast:episode>80</podcast:episode><itunes:summary>Episode 80: On this episode of Pursuit of Profit, Cliff talks with Katherine Melot, founder of Birthco, a new franchise category in the health and wellness space that focuses on perinatal mothers and infants with chiropractic care, massage therapy, rehabilitation services and hormone balancing.  Katherine has built a profitable business working only 37 hours a week.

Timestamps:
01:35 - what is BirthCo. and how it started
06:22 - when to use BirthCo. services
10:18 - what sets BirthCo. apart from other chiropractic care
16:15 - physical therapy for core and pelvic floor
18:54 - where is BirthCo. located
20:45 - how do you acquire customers
22:11 - how many customers have a pelvic floor issue
22:48 - how are services covered - insurance or private pay
24:20 - frequency of visits
25:41 - licensing requirements
28:32 - number of employees
29:47 - what does the space look like
32:06 - hours of operation
33:53 - cost to open BirthCo.
36:03 - item 19
36:51 - profitable
37:40 - disruptor &amp; category creator
-----
Links:
BirthCo.

Watch this episode on YT here!
Watch the Pursuit of Profit on YouTube!

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="This Franchise is Profitable Working Only 37 Hours a Week with Katherine Melot of Birthco"><podcast:source uri="https://youtu.be/QH8Tem-2198"/></podcast:alternateEnclosure></item><item><title>How This DIY Deer Spray Turned Into a $4M Empire with Colleen Upham &amp; Jereme Shelton of ohDEER</title><itunes:title>How This DIY Deer Spray Turned Into a $4M Empire with Colleen Upham &amp; Jereme Shelton of ohDEER</itunes:title><description><![CDATA[<p><strong>Episode 79:</strong> On this episode of Pursuit of Profit, Cliff talks with Colleen Upham, co-founder of ohDEER pest control and Jereme Shelton, VP of franchise development for ohDEER franchise. We talk about this niche industry that targets mosquitoes, ticks and deer. This has a huge recurring revenue potential. It's largest franchisee is doing over $4M a year! Take a listen...</p><p><strong>Timestamps:</strong></p><p>01:20 - story of ohDeer</p><p>07:17 - who are your franchisees</p><p>09:34 - what's the franchise investment</p><p>11:45 - marketing efforts</p><p>13:07 - tick education</p><p>14:40 - ohDEER services</p><p>16:15 - item 19</p><p>17:17 - staffing model</p><p>18:19 - size of territory</p><p>20:32 - location service breakdown</p><p>23:09 - seasonality of business</p><p>24:33 - how they use their product</p><p>25:41 - all services work in all areas</p><p>29:05 - biggest hurdle in franchising</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://oh-deer.com/" rel="noopener noreferrer" target="_blank">ohDEER</a></p><p>Watch this episode on YT <a href="https://youtu.be/GUMxA0-RjTk" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 79:</strong> On this episode of Pursuit of Profit, Cliff talks with Colleen Upham, co-founder of ohDEER pest control and Jereme Shelton, VP of franchise development for ohDEER franchise. We talk about this niche industry that targets mosquitoes, ticks and deer. This has a huge recurring revenue potential. It's largest franchisee is doing over $4M a year! Take a listen...</p><p><strong>Timestamps:</strong></p><p>01:20 - story of ohDeer</p><p>07:17 - who are your franchisees</p><p>09:34 - what's the franchise investment</p><p>11:45 - marketing efforts</p><p>13:07 - tick education</p><p>14:40 - ohDEER services</p><p>16:15 - item 19</p><p>17:17 - staffing model</p><p>18:19 - size of territory</p><p>20:32 - location service breakdown</p><p>23:09 - seasonality of business</p><p>24:33 - how they use their product</p><p>25:41 - all services work in all areas</p><p>29:05 - biggest hurdle in franchising</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://oh-deer.com/" rel="noopener noreferrer" target="_blank">ohDEER</a></p><p>Watch this episode on YT <a href="https://youtu.be/GUMxA0-RjTk" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">bd373e66-1a4b-11f0-9c6c-67b5a643bbf3</guid><itunes:image href="https://artwork.captivate.fm/40704bac-9284-4303-bf99-4fd41765007a/Ep-79.jpg"/><pubDate>Wed, 16 Apr 2025 11:04:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/dea1cc40-2f9c-4178-a7be-35e7fa3857b1.mp3" length="34644820" type="audio/mpeg"/><itunes:duration>41:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>79</itunes:episode><podcast:episode>79</podcast:episode><itunes:summary>Episode 79: On this episode of Pursuit of Profit, Cliff talks with Colleen Upham, co-founder of ohDEER pest control and Jereme Shelton, VP of franchise development for ohDEER franchise. We talk about this niche industry that targets mosquitoes, ticks and deer.  This has a huge recurring revenue potential.  It&apos;s largest franchisee is doing over $4M a year!  Take a listen...



Timestamps:

01:20 - story of ohDeer

07:17 - who are your franchisees

09:34 - what&apos;s the franchise investment

11:45 - marketing efforts

13:07 - tick education 

14:40 - ohDEER services

16:15 - item 19

17:17 - staffing model

18:19 - size of territory

20:32 - location service breakdown

23:09 - seasonality of business

24:33 - how they use their product

25:41 - all services work in all areas

29:05 - biggest hurdle in franchising

-----

Links:

ohDEER



Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How This DIY Deer Spray Turned Into a $4M Empire with Colleen Upham &amp; Jereme Shelton of ohDEER"><podcast:source uri="https://youtu.be/GUMxA0-RjTk"/></podcast:alternateEnclosure></item><item><title>He Built a $1M Empire From Dirty Laundry with Mike Roberts of WaveMAX Laundry</title><itunes:title>He Built a $1M Empire From Dirty Laundry with Mike Roberts of WaveMAX Laundry</itunes:title><description><![CDATA[<p><strong>Episode 78:</strong> On this episode of Pursuit of Profit, Cliff talks with Mike Roberts, founder and CEO of WaveMAX Laundry franchise. Laundromats have some of the highest success rates in franchising -- 90% surpass the 5 year mark. Laundromats withstand recessions, COVID, there's a lot of demand and reliable cash flow. You wonder why doesn't everyone buy a laudromat... because the startup investment is north of $1M. Take a listen to Mike's interview to see if this reliable franchise is for you.</p><p><strong>Timestamps:</strong></p><p>02:30 - how Mike got his start</p><p>10:05 - how WaveMAX differs from other laundromats</p><p>15:52 - revenue streams</p><p>19:52 - building the laundromats</p><p>23:36 - metrics for building a laundromat</p><p>31:02 - financing</p><p>37:03 - Tenant Improvement money negotiated from real estate</p><p>38:52 - Item 19</p><p>43:37 - time commitment</p><p>44:20 - staying the course</p><p>45:39 - number of stores and franchisees</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.wavemaxlaundry.com/" rel="noopener noreferrer" target="_blank">WaveMAX Laundry</a></p><p>Watch this episode on YT <a href="https://youtu.be/cxHphqFq0hk" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 78:</strong> On this episode of Pursuit of Profit, Cliff talks with Mike Roberts, founder and CEO of WaveMAX Laundry franchise. Laundromats have some of the highest success rates in franchising -- 90% surpass the 5 year mark. Laundromats withstand recessions, COVID, there's a lot of demand and reliable cash flow. You wonder why doesn't everyone buy a laudromat... because the startup investment is north of $1M. Take a listen to Mike's interview to see if this reliable franchise is for you.</p><p><strong>Timestamps:</strong></p><p>02:30 - how Mike got his start</p><p>10:05 - how WaveMAX differs from other laundromats</p><p>15:52 - revenue streams</p><p>19:52 - building the laundromats</p><p>23:36 - metrics for building a laundromat</p><p>31:02 - financing</p><p>37:03 - Tenant Improvement money negotiated from real estate</p><p>38:52 - Item 19</p><p>43:37 - time commitment</p><p>44:20 - staying the course</p><p>45:39 - number of stores and franchisees</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.wavemaxlaundry.com/" rel="noopener noreferrer" target="_blank">WaveMAX Laundry</a></p><p>Watch this episode on YT <a href="https://youtu.be/cxHphqFq0hk" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b01bc7dc-14ed-11f0-8ab6-9bbd84b15143</guid><itunes:image href="https://artwork.captivate.fm/4f078086-6871-4305-826c-e60e17dbfa4d/Ep-78.jpg"/><pubDate>Wed, 09 Apr 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1c9930f4-21b9-4833-9d49-811f1c85f6e0.mp3" length="34731868" type="audio/mpeg"/><itunes:duration>48:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>78</itunes:episode><podcast:episode>78</podcast:episode><itunes:summary>Episode 78: On this episode of Pursuit of Profit, Cliff talks with Mike Roberts, founder and CEO of WaveMAX Laundry franchise.  Laundromats have some of the highest success rates in franchising -- 90% surpass the 5 year mark. Laundromats withstand recessions, COVID, there&apos;s a lot of demand and reliable cash flow.  You wonder why doesn&apos;t everyone buy a laudromat... because the startup investment is north of $1M.  Take a listen to Mike&apos;s interview to see if this reliable franchise is for you.



Timestamps:

02:30 - how Mike got his start

10:05 - how WaveMAX differs from other laundromats

15:52 - revenue streams

19:52 - building the laundromats

23:36 - metrics for building a laundromat

31:02 - financing

37:03 - Tenant Improvement money negotiated from real estate 

38:52 - Item 19

43:37 - time commitment

44:20 - staying the course

45:39 - number of stores and franchisees

-----

Links:

WaveMAX Laundry



Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="He Built a $1M Empire From Dirty Laundry with Mike Roberts of WaveMAX Laundry"><podcast:source uri="https://youtu.be/cxHphqFq0hk"/></podcast:alternateEnclosure></item><item><title>He Made $1.3M Fixing Holes in Walls with James Groves of Hole In The Wall Drywall Repair</title><itunes:title>He Made $1.3M Fixing Holes in Walls with James Groves of Hole In The Wall Drywall Repair</itunes:title><description><![CDATA[<p><strong>Episode 77:</strong> On this episode of Pursuit of Profit, Cliff talks with James Groves, co-founder of Hole In The Wall Drywall Repair franchise. There are more than 140 million homes in the US and over 90% of the homes have drywall. With that figure, this non-brick and mortar business is easy to execute, scalable and profitable with $1.3M in average revenue. Learn more about this growing brand - take a listen.</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:55 - where did the name "Hole In The Wall" come from</p><p>07:05 - how the business started</p><p>12:07 - why this franchise is a win</p><p>15:55 - referral sources and marketing</p><p>19:30 - revenue sources and amounts</p><p>22:03 - lead services</p><p>25:55 - cost to acquire a customer</p><p>26:47 - proprietary products</p><p>28:37 - School of Rock Academy</p><p>31:23 - franchising</p><p>33:55 - vehicle strategy</p><p>32:11 - initial investment</p><p>35:49 - revenue from one vehicle</p><p>40:37 - number of franchisees &amp; locations</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.holeinthewall.com/" rel="noopener noreferrer" target="_blank">Hole in the Wall </a></p><p>Watch this episode on YT here!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 77:</strong> On this episode of Pursuit of Profit, Cliff talks with James Groves, co-founder of Hole In The Wall Drywall Repair franchise. There are more than 140 million homes in the US and over 90% of the homes have drywall. With that figure, this non-brick and mortar business is easy to execute, scalable and profitable with $1.3M in average revenue. Learn more about this growing brand - take a listen.</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:55 - where did the name "Hole In The Wall" come from</p><p>07:05 - how the business started</p><p>12:07 - why this franchise is a win</p><p>15:55 - referral sources and marketing</p><p>19:30 - revenue sources and amounts</p><p>22:03 - lead services</p><p>25:55 - cost to acquire a customer</p><p>26:47 - proprietary products</p><p>28:37 - School of Rock Academy</p><p>31:23 - franchising</p><p>33:55 - vehicle strategy</p><p>32:11 - initial investment</p><p>35:49 - revenue from one vehicle</p><p>40:37 - number of franchisees &amp; locations</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.holeinthewall.com/" rel="noopener noreferrer" target="_blank">Hole in the Wall </a></p><p>Watch this episode on YT here!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">23730738-0e4d-11f0-b466-fb39ea049a07</guid><itunes:image href="https://artwork.captivate.fm/172ace00-5bd1-4dc2-83af-37aa5084d41e/Ep-77.jpg"/><pubDate>Wed, 02 Apr 2025 11:30:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1d03eb6c-fcdb-4d1c-9729-476f7875896f.mp3" length="38804642" type="audio/mpeg"/><itunes:duration>46:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>77</itunes:episode><podcast:episode>77</podcast:episode><itunes:summary>Episode 77: On this episode of Pursuit of Profit, Cliff talks with James Groves, co-founder of Hole In The Wall Drywall Repair franchise.  There are more than 140 million homes in the US and over 90% of the homes have drywall.  With that figure, this non-brick and mortar business is easy to execute, scalable and profitable with $1.3M in average revenue. Learn more about this growing brand - take a listen.

------

Timestamps:

00:00 - Intro

02:55 - where did the name &quot;Hole In The Wall&quot; come from

07:05 - how the business started

12:07 - why this franchise is a win

15:55 - referral sources and marketing

19:30 - revenue sources and amounts

22:03 - lead services

25:55 - cost to acquire a customer

26:47 - proprietary products 

28:37 - School of Rock Academy

31:23 - franchising

33:55 - vehicle strategy

32:11 - initial investment

35:49 - revenue from one vehicle

40:37 - number of franchisees &amp; locations

-----

Links:

Hole in the Wall 



Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!





Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="He Made $1.3M Fixing Holes in Walls with James Groves of Hole In The Wall Drywall Repair"><podcast:source uri="https://youtu.be/R4Sos1ldXy4"/></podcast:alternateEnclosure></item><item><title>She Built a $1M Business Solving This Taboo Problem with Erica Sanchez of VJUV</title><itunes:title>She Built a $1M Business Solving This Taboo Problem with Erica Sanchez of VJUV</itunes:title><description><![CDATA[<p><strong>Episode 76:</strong> On this episode of Pursuit of Profit, Cliff talks with Erica Sanchez, co-founder and COO of VJUV medspa franchise. Erica talks about how VJUV started with a specialized chair that has garnered millions. VJUV has since developed into a full-service franchised medspa and studio spa. Take a listen...</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:36 - Erica's experience</p><p>04:40 - Obstacles to building this business</p><p>07:00 - How VJUV started</p><p>11:07 - Equipment investment</p><p>12:23 - How owners benefit from the franchisor owning the chair</p><p>13:48 - What does the chair do</p><p>18:00 - Other services offered</p><p>22:14 - Non-surgical procedures</p><p>23:44 - Revenue streams</p><p>30:00 - What licenses do you need</p><p>32:41 - Size of medspa and studio</p><p>34:48 - Range of investment</p><p>38:45 - Item 19</p><p>40:20 - Membership plan</p><p>41:50 - Leasing and finance options for equipment</p><p>42:40 - Marketing</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.vjuv.com/" rel="noopener noreferrer" target="_blank">VJUV</a></p><p>Watch this episode on YT <a href="https://youtu.be/-yL-MY7jOY0" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 76:</strong> On this episode of Pursuit of Profit, Cliff talks with Erica Sanchez, co-founder and COO of VJUV medspa franchise. Erica talks about how VJUV started with a specialized chair that has garnered millions. VJUV has since developed into a full-service franchised medspa and studio spa. Take a listen...</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:36 - Erica's experience</p><p>04:40 - Obstacles to building this business</p><p>07:00 - How VJUV started</p><p>11:07 - Equipment investment</p><p>12:23 - How owners benefit from the franchisor owning the chair</p><p>13:48 - What does the chair do</p><p>18:00 - Other services offered</p><p>22:14 - Non-surgical procedures</p><p>23:44 - Revenue streams</p><p>30:00 - What licenses do you need</p><p>32:41 - Size of medspa and studio</p><p>34:48 - Range of investment</p><p>38:45 - Item 19</p><p>40:20 - Membership plan</p><p>41:50 - Leasing and finance options for equipment</p><p>42:40 - Marketing</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.vjuv.com/" rel="noopener noreferrer" target="_blank">VJUV</a></p><p>Watch this episode on YT <a href="https://youtu.be/-yL-MY7jOY0" rel="noopener noreferrer" target="_blank">here</a>!</p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">a2e2f984-0a37-11f0-a5aa-2b2afd8cda2c</guid><itunes:image href="https://artwork.captivate.fm/bc9870ad-f35b-4e25-a7e2-cef6c989a569/Ep-76.jpg"/><pubDate>Wed, 26 Mar 2025 11:44:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/79638ed8-d5f1-4260-a380-1e881e6e00b7.mp3" length="33908717" type="audio/mpeg"/><itunes:duration>46:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>76</itunes:episode><podcast:episode>76</podcast:episode><itunes:summary>Episode 76: On this episode of Pursuit of Profit, Cliff talks with Erica Sanchez, co-founder and COO of VJUV medspa franchise.  Erica talks about how VJUV started with a specialized chair that has garnered millions. VJUV has since developed into a full-service franchised medspa and studio spa. Take a listen... 

------

Timestamps:

00:00 - Intro

02:36 - Erica&apos;s experience 

04:40 - Obstacles to building this business

07:00 - How VJUV started

11:07 - Equipment investment

12:23 - How owners benefit from the franchisor owning the chair

13:48 - What does the chair do

18:00 - Other services offered

22:14 - Non-surgical procedures

23:44 - Revenue streams

30:00 - What licenses do you need

32:41 - Size of medspa and studio

34:48 - Range of investment

38:45 - Item 19

40:20 - Membership plan

41:50 - Leasing and finance options for equipment

42:40 - Marketing

-----

Links:

VJUV



Watch this episode on YT here!

Watch the Pursuit of Profit on YouTube!





Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="She Built a $1M Business Solving This Taboo Problem with Erica Sanchez of VJUV"><podcast:source uri="https://youtu.be/-yL-MY7jOY0"/></podcast:alternateEnclosure></item><item><title>This Tech Co. Taking A Bite Out Of Billion $ Tourism Industry with Travis Vaughan of Tourbase</title><itunes:title>This Tech Co. Taking A Bite Out Of Billion $ Tourism Industry with Travis Vaughan of Tourbase</itunes:title><description><![CDATA[<p><strong>Episode 75:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Travis Vaughan, CEO of Tourbase franchise. Tourbase is not a tour company, but a tech company that books excursions discovered and curated by local franchisees. This is a turnkey business for about $75K. Take a listen...</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>00:24 - Intro to show</p><p>02:25 - What is Tourbase</p><p>06:00 - Differentiators of Tourbase</p><p>07:45 - Cliff &amp; Justin's excursions</p><p>08;54 - The excursions curated by Tourbase</p><p>10:18 - Who's marketing the tours</p><p>12:18 - What Tourbase franchisees do</p><p>15:27 - The deal for tour operators</p><p>16:48 - How are you driving traffic</p><p>21:13 - Duties of franchisor vs. franchisee</p><p>24:45 - Where does Tourbase work</p><p>26:40 - $ spent on tourism in US</p><p>28:43 - Working with influencers</p><p>30:15 - International destinations based in US</p><p>33:15 - Operations</p><p>37:25 - Technology fee</p><p>37:53 - Employees</p><p>41:05 - Numbers</p><p>44:30 - Upselling opportunities</p><p>45:30 - Tourbase lifestyle</p><p>47:41 - Cross promoting tours</p><p>50:13 - Closing thoughts</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://tourbase.com/" rel="noopener noreferrer" target="_blank">Tourbase </a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 75:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Travis Vaughan, CEO of Tourbase franchise. Tourbase is not a tour company, but a tech company that books excursions discovered and curated by local franchisees. This is a turnkey business for about $75K. Take a listen...</p><p>------</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>00:24 - Intro to show</p><p>02:25 - What is Tourbase</p><p>06:00 - Differentiators of Tourbase</p><p>07:45 - Cliff &amp; Justin's excursions</p><p>08;54 - The excursions curated by Tourbase</p><p>10:18 - Who's marketing the tours</p><p>12:18 - What Tourbase franchisees do</p><p>15:27 - The deal for tour operators</p><p>16:48 - How are you driving traffic</p><p>21:13 - Duties of franchisor vs. franchisee</p><p>24:45 - Where does Tourbase work</p><p>26:40 - $ spent on tourism in US</p><p>28:43 - Working with influencers</p><p>30:15 - International destinations based in US</p><p>33:15 - Operations</p><p>37:25 - Technology fee</p><p>37:53 - Employees</p><p>41:05 - Numbers</p><p>44:30 - Upselling opportunities</p><p>45:30 - Tourbase lifestyle</p><p>47:41 - Cross promoting tours</p><p>50:13 - Closing thoughts</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://tourbase.com/" rel="noopener noreferrer" target="_blank">Tourbase </a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">88e06ce4-046d-11f0-ac18-2319fcd35838</guid><itunes:image href="https://artwork.captivate.fm/7ae6e5ab-1b51-4438-91cc-e57be98dde9f/Ep-75.jpg"/><pubDate>Wed, 19 Mar 2025 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5045fa81-e86e-4b47-ad89-e9b205ae4fe2.mp3" length="45543164" type="audio/mpeg"/><itunes:duration>54:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>75</itunes:episode><podcast:episode>75</podcast:episode><itunes:summary>Episode 75: On this episode of Pursuit of Profit, Cliff and Justin talk with Travis Vaughan, CEO of Tourbase franchise.  Tourbase is not a tour company, but a tech company that books excursions discovered and curated by local franchisees.  This is a turnkey business for about $75K. Take a listen... 

------

Timestamps:

00:00 - Intro

00:24 - Intro to show

02:25 - What is Tourbase

06:00 - Differentiators of Tourbase

07:45 - Cliff &amp; Justin&apos;s excursions

08;54 - The excursions curated by Tourbase

10:18 - Who&apos;s marketing the tours

12:18 - What Tourbase franchisees do

15:27 - The deal for tour operators

16:48 - How are you driving traffic

21:13 - Duties of franchisor vs. franchisee

24:45 - Where does Tourbase work

26:40 - $ spent on tourism in US

28:43 - Working with influencers

30:15 - International destinations based in US

33:15 - Operations

37:25 - Technology fee

37:53 - Employees

41:05 - Numbers

44:30 - Upselling opportunities

45:30 - Tourbase lifestyle

47:41 - Cross promoting tours

50:13 - Closing thoughts

-----

Links:

Tourbase 



Watch the Pursuit of Profit on YouTube!



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="This Tech Co. Is Taking A Bite Out Of Billion $ Tourism Industry with Travis Vaughan of Tourbase"><podcast:source uri="https://youtu.be/HvyRtzSDgh4"/></podcast:alternateEnclosure></item><item><title>The $62 Experience That&apos;s Generating MASSIVE Profit Margins with Dave Straub of Cork and Candles</title><itunes:title>The $62 Experience That&apos;s Generating MASSIVE Profit Margins with Dave Straub of Cork and Candles</itunes:title><description><![CDATA[<p><strong>Episode 74:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Straub, co-founder and CEO of Cork and Candles franchise. This is a experiential candle making bar that invites guests to BYOB. It's generating over $800K in revenue a year for a $62 candle making experience. This is a unique franchise opportunity. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:55 - How Cork and Candles started</p><p>09:00 - Size of the store and what you can do there</p><p>21:09 - Dave's experience as a franchisee</p><p>23:46 - Business model</p><p>31:00 - The economics of Cork and Candles</p><p>46:38 - Dave's entrepreneurial experience</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://corkandcandles.com/" rel="noopener noreferrer" target="_blank">Cork and Candles</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 74:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Straub, co-founder and CEO of Cork and Candles franchise. This is a experiential candle making bar that invites guests to BYOB. It's generating over $800K in revenue a year for a $62 candle making experience. This is a unique franchise opportunity. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:55 - How Cork and Candles started</p><p>09:00 - Size of the store and what you can do there</p><p>21:09 - Dave's experience as a franchisee</p><p>23:46 - Business model</p><p>31:00 - The economics of Cork and Candles</p><p>46:38 - Dave's entrepreneurial experience</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://corkandcandles.com/" rel="noopener noreferrer" target="_blank">Cork and Candles</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">13e80550-ff54-11ef-ae14-2bcf39857348</guid><itunes:image href="https://artwork.captivate.fm/469deb3e-fc05-4a74-8d62-a4681c07a33e/Ep-74.jpg"/><pubDate>Wed, 12 Mar 2025 15:10:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1c5535d2-2508-4256-829e-38c5bc96cac3.mp3" length="47359038" type="audio/mpeg"/><itunes:duration>56:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>74</itunes:episode><podcast:episode>74</podcast:episode><itunes:summary>Episode 74: On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Straub, co-founder and CEO of Cork and Candles franchise.  This is a experiential candle making bar that invites guests to BYOB.  It&apos;s generating over $800K in revenue a year for a $62 candle making experience.  This is a unique franchise opportunity.  Take a listen...

-----

Timestamps:

00:00 - Intro

04:55 - How Cork and Candles started

09:00 - Size of the store and what you can do there

21:09 - Dave&apos;s experience as a franchisee

23:46 - Business model

31:00 - The economics of Cork and Candles

46:38 - Dave&apos;s entrepreneurial experience

-----

Links:

Cork and Candles



Watch the Pursuit of Profit on YouTube!



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The $62 Experience That&apos;s Generating MASSIVE Profit Margins with Dave Straub of Cork and Candles"><podcast:source uri="https://youtu.be/WzxcrfXJIAY"/></podcast:alternateEnclosure></item><item><title>How This Gun Range is Disrupting a $90 Billion Industry with Zac Briley of Midwest Shooting Center</title><itunes:title>How This Gun Range is Disrupting a $90 Billion Industry with Zac Briley of Midwest Shooting Center</itunes:title><description><![CDATA[<p><strong>Episode 73:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Zac Briley, franchise director of Midwest Shooting Center franchise. This shooting range operates fundamentally differently from other shooting ranges by offering memberships and year-long training courses - not just selling guns. And their success is evident in their revenue... upwards of $5M per location. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:15 - why Midwest Shooting Center went into franchising</p><p>07:56 - how Midwest Shooting Center started</p><p>11:15 - who are your franchisees</p><p>19:54 - revenue streams</p><p>39:12 - item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://midwestshootingcenter.com/" rel="noopener noreferrer" target="_blank">Midwest Shooting Center</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 73:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Zac Briley, franchise director of Midwest Shooting Center franchise. This shooting range operates fundamentally differently from other shooting ranges by offering memberships and year-long training courses - not just selling guns. And their success is evident in their revenue... upwards of $5M per location. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:15 - why Midwest Shooting Center went into franchising</p><p>07:56 - how Midwest Shooting Center started</p><p>11:15 - who are your franchisees</p><p>19:54 - revenue streams</p><p>39:12 - item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://midwestshootingcenter.com/" rel="noopener noreferrer" target="_blank">Midwest Shooting Center</a></p><p>Watch the Pursuit of Profit on <a href="https://youtu.be/uIQm1dcgiNs" rel="noopener noreferrer" target="_blank">YouTube</a>!</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">db30d2da-f9f1-11ef-a270-2f3db8608384</guid><itunes:image href="https://artwork.captivate.fm/a0832ee6-7dff-422b-ad24-f5e39982b570/Ep-73.jpg"/><pubDate>Wed, 05 Mar 2025 21:50:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/de611452-2991-4959-b2e1-5e239fbe982b.mp3" length="39574286" type="audio/mpeg"/><itunes:duration>54:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>73</itunes:episode><podcast:episode>73</podcast:episode><itunes:summary>Episode 73: On this episode of Pursuit of Profit, Cliff and Justin talk with Zac Briley, franchise director of Midwest Shooting Center franchise. This shooting range operates fundamentally differently from other shooting ranges by offering memberships and year-long training courses - not just selling guns.  And their success is evident in their revenue... upwards of $5M per location.  Take a listen...

-----

Timestamps:

00:00 - Intro

04:15 - why Midwest Shooting Center went into franchising

07:56 - how Midwest Shooting Center started

11:15 - who are your franchisees

19:54 - revenue streams

39:12 - item 19

-----

Links:

Midwest Shooting Center



Watch the Pursuit of Profit on YouTube!



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How This Gun Range is Disrupting a $90 Billion Industry with Zac Briley of Midwest Shooting Center"><podcast:source uri="https://youtu.be/uIQm1dcgiNs"/></podcast:alternateEnclosure></item><item><title>More Than 1/3 of Franchisees Earn $1M+ In Revenue  with Justin Gordon of Amramp Accessibility</title><itunes:title>More Than 1/3 of Franchisees Earn $1M+ In Revenue  with Justin Gordon of Amramp Accessibility</itunes:title><description><![CDATA[<p><strong>Episode 72:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Justin Gordon, CEO of Amramp Accessibility franchise. This is a growing franchise opportunity as 75% of aging baby boomers prefer to age in place. Amramp makes modifications to homes and businesses so people can age in place safely. This is a great franchise for people who want to get into the senior space, but don't want the complexity of senior care. Large territories and manufacturing their own core products make this a profitable opportunity. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:07 - what is Amramp</p><p>10:44 - what Amramp offers</p><p>16:13 - what products Amramp offers</p><p>20:34 - Amramp Cares</p><p>23:25 - profitability to franchisees</p><p>25:55 - item 19</p><p>29:29 - territory size</p><p>30:16 - acquiring customers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://amramp.com/" rel="noopener noreferrer" target="_blank">Amramp Accessibility</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 72:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Justin Gordon, CEO of Amramp Accessibility franchise. This is a growing franchise opportunity as 75% of aging baby boomers prefer to age in place. Amramp makes modifications to homes and businesses so people can age in place safely. This is a great franchise for people who want to get into the senior space, but don't want the complexity of senior care. Large territories and manufacturing their own core products make this a profitable opportunity. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:07 - what is Amramp</p><p>10:44 - what Amramp offers</p><p>16:13 - what products Amramp offers</p><p>20:34 - Amramp Cares</p><p>23:25 - profitability to franchisees</p><p>25:55 - item 19</p><p>29:29 - territory size</p><p>30:16 - acquiring customers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://amramp.com/" rel="noopener noreferrer" target="_blank">Amramp Accessibility</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">391c0236-f43c-11ef-8ab9-1fd5b2fdf0d7</guid><itunes:image href="https://artwork.captivate.fm/06001a7d-7558-4a8c-8da3-bb7344276738/Ep-72.jpg"/><pubDate>Wed, 26 Feb 2025 12:21:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ee699547-f9d1-482b-a2c2-bc1ac31d8114.mp3" length="85070964" type="audio/mpeg"/><itunes:duration>44:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>72</itunes:episode><podcast:episode>72</podcast:episode><itunes:summary>Episode 72: On this episode of Pursuit of Profit, Cliff and Justin talk with Justin Gordon, CEO of Amramp Accessibility franchise.  This is a growing franchise opportunity as 75% of aging baby boomers prefer to age in place.  Amramp makes modifications to homes and businesses so people can age in place safely.  This is a great franchise for people who want to get into the senior space, but don&apos;t want the complexity of senior care.  Large territories and manufacturing their own core products make this a profitable opportunity.  Take a listen!

-----

Timestamps:

00:00 - Intro

04:07 - what is Amramp

10:44 - what Amramp offers

16:13 - what products Amramp offers

20:34 - Amramp Cares

23:25 - profitability to franchisees

25:55 - item 19

29:29 - territory size

30:16 - acquiring customers

-----

Links:

Amramp Accessibility



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="More Than 1/3 of Franchisees Earn $1M+ In Revenue with Justin Gordon of Amramp Accessibility"><podcast:source uri="https://youtu.be/YECUkxbtApg"/></podcast:alternateEnclosure></item><item><title>Super Low Franchise Fee In The Growing Skin Care Industry with Tim Mulcahy of Skin Experts</title><itunes:title>Super Low Franchise Fee In The Growing Skin Care Industry with Tim Mulcahy of Skin Experts </itunes:title><description><![CDATA[<p><strong>Episode 71:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Tim Mulcahy, founder and CEO of Skin Experts by Brentwood Spa franchise. Tim talks about building a multi-billion dollar energy business and why he moved into the skincare space. He developed Skin Experts by Brentwood Spa which has an unheard of flat rate royalty of $1500. The company produces all proprietary skin care products, which increases profitability. Take a listen to this unique franchise opportunity!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:22 - Why people are turning to skin care spas</p><p>06:30 - Tim's background</p><p>13:53 - How did Skin Experts come about</p><p>25:40 - Business model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.skinexperts.com/" rel="noopener noreferrer" target="_blank">Skin Experts</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 71:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Tim Mulcahy, founder and CEO of Skin Experts by Brentwood Spa franchise. Tim talks about building a multi-billion dollar energy business and why he moved into the skincare space. He developed Skin Experts by Brentwood Spa which has an unheard of flat rate royalty of $1500. The company produces all proprietary skin care products, which increases profitability. Take a listen to this unique franchise opportunity!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:22 - Why people are turning to skin care spas</p><p>06:30 - Tim's background</p><p>13:53 - How did Skin Experts come about</p><p>25:40 - Business model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.skinexperts.com/" rel="noopener noreferrer" target="_blank">Skin Experts</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">026d41fc-eebd-11ef-90ba-ef23c46067e7</guid><itunes:image href="https://artwork.captivate.fm/2e7a8e2e-c6ac-4335-874f-0c156ea9b665/Ep-71.jpg"/><pubDate>Wed, 19 Feb 2025 12:28:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9eb18a8b-74eb-46cf-b160-697f926214d6.mp3" length="75389880" type="audio/mpeg"/><itunes:duration>39:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>71</itunes:episode><podcast:episode>71</podcast:episode><podcast:season>1</podcast:season><itunes:summary>Episode 71: On this episode of Pursuit of Profit, Cliff and Justin talk with Tim Mulcahy, founder and CEO of Skin Experts by Brentwood Spa franchise.  Tim talks about building a multi-billion dollar energy business and why he moved into the skincare space.  He developed Skin Experts by Brentwood Spa which has an unheard of flat rate royalty of $1500.  The company produces all proprietary skin care products, which increases profitability.  Take a listen to this unique franchise opportunity!

-----

Timestamps:

00:00 - Intro

03:22 - Why people are turning to skin care spas

06:30 - Tim&apos;s background

13:53 - How did Skin Experts come about

25:40 - Business model

-----

Links:

Skin Experts



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Super Low Franchise Fee In The Growing Skin Care Industry with Tim Mulcahy of Skin Experts"><podcast:source uri="https://youtu.be/--SFel0GkLo"/></podcast:alternateEnclosure></item><item><title>How To Build A Half Million $ Business In Senior Care with Matt Staley of Trua Senior Living Locators</title><itunes:title>How To Build A Half Million $ Business In Senior Care with Matt Staley of Trua Senior Living Locators</itunes:title><description><![CDATA[<p><strong>Episode 70:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Matt Staley, founder of Trua Senior Living Locators franchise. We talk about the massive opportunity in the $300 billion senior care industry. How he's generating over $600K in revenue with two employees. And why the senior placement space is so rewarding and provides a legacy for their franchisees. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:03 - How Trua started</p><p>07:45 - What Trua does for seniors</p><p>18:03 - Traits in a franchisee</p><p>26:55 - Where do referrals come from</p><p>32:53 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://truafranchise.com/" rel="noopener noreferrer" target="_blank">Trua Senior Living Locators</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 70:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Matt Staley, founder of Trua Senior Living Locators franchise. We talk about the massive opportunity in the $300 billion senior care industry. How he's generating over $600K in revenue with two employees. And why the senior placement space is so rewarding and provides a legacy for their franchisees. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:03 - How Trua started</p><p>07:45 - What Trua does for seniors</p><p>18:03 - Traits in a franchisee</p><p>26:55 - Where do referrals come from</p><p>32:53 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://truafranchise.com/" rel="noopener noreferrer" target="_blank">Trua Senior Living Locators</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">8fd7f48e-e8ef-11ef-a867-b37b1d151c11</guid><itunes:image href="https://artwork.captivate.fm/3ac9fdc0-ae46-4b0e-865c-5c27e3b936c1/Ep-70.jpg"/><pubDate>Wed, 12 Feb 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4631fb36-5b60-4b33-a2f0-c7bb876327c3.mp3" length="84383371" type="audio/mpeg"/><itunes:duration>43:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>70</itunes:episode><podcast:episode>70</podcast:episode><podcast:season>1</podcast:season><itunes:summary>Episode 70: On this episode of Pursuit of Profit, Cliff and Justin talk with Matt Staley, founder of Trua Senior Living Locators franchise.  We talk about the massive opportunity in the $300 billion senior care industry.  How he&apos;s generating over $600K in revenue with two employees.  And why the senior placement space is so rewarding and provides a legacy for their franchisees.  Take a listen!

-----

Timestamps:

03:03 - How Trua started

07:45 - What Trua does for seniors

18:03 - Traits in a franchisee

26:55 - Where do referrals come from

32:53 - The numbers

-----

Links:

Trua Senior Living Locators



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How To Build A Half Million $ Business In Senior Care w/ Matt Staley of Trua Senior Living Locators"><podcast:source uri="https://youtu.be/Vzt0e5fX8Tg"/></podcast:alternateEnclosure></item><item><title>A Unique Food Franchise With $700K+ Revenue with Jessi Brelsford of Taste Buds Kitchen</title><itunes:title>A Unique Food Franchise With $700K+ Revenue with Jessi Brelsford of Taste Buds Kitchen</itunes:title><description><![CDATA[<p><strong>Episode 69:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Jessi Brelsford, founder of Taste Buds Kitchen franchise. We talk about how Jessi, a D1 swimmer, Harvard grad, and former Wall Street banker left it all behind to start Taste Buds Kitchen. She has 25 locations across the country averaging $700K+ in revenue. Her goal: to have 200 franchise locations in the next five years. Take a listen to Jessi's story!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:53 - What is Taste Buds Kitchen</p><p>04:42 - Jessi's background</p><p>12:39 - Space required</p><p>20:30 - How customers are acquired</p><p>23:40 - What is an ideal franchisee</p><p>26:34 - Price of a franchise</p><p>38:12 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://tastebudskitchen.com/" rel="noopener noreferrer" target="_blank">Taste Buds Kitchen</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 69:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Jessi Brelsford, founder of Taste Buds Kitchen franchise. We talk about how Jessi, a D1 swimmer, Harvard grad, and former Wall Street banker left it all behind to start Taste Buds Kitchen. She has 25 locations across the country averaging $700K+ in revenue. Her goal: to have 200 franchise locations in the next five years. Take a listen to Jessi's story!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:53 - What is Taste Buds Kitchen</p><p>04:42 - Jessi's background</p><p>12:39 - Space required</p><p>20:30 - How customers are acquired</p><p>23:40 - What is an ideal franchisee</p><p>26:34 - Price of a franchise</p><p>38:12 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://tastebudskitchen.com/" rel="noopener noreferrer" target="_blank">Taste Buds Kitchen</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">af550920-e3c0-11ef-bef7-5f9b688b9be4</guid><itunes:image href="https://artwork.captivate.fm/d6a8c952-9b7e-48e2-b003-1d936e97e9df/Ep-69.jpg"/><pubDate>Wed, 05 Feb 2025 12:56:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/2eedfb9b-57bc-4943-b547-236972992b19.mp3" length="82768591" type="audio/mpeg"/><itunes:duration>43:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>69</itunes:episode><podcast:episode>69</podcast:episode><itunes:summary>Episode 69: On this episode of Pursuit of Profit, Cliff and Justin talk with Jessi Brelsford, founder of Taste Buds Kitchen franchise.  We talk about how Jessi, a D1 swimmer, Harvard grad, and former Wall Street banker left it all behind to start Taste Buds Kitchen. She has 25 locations across the country averaging $700K+ in revenue.  Her goal:  to have 200 franchise locations in the next five years.  Take a listen to Jessi&apos;s story!

-----

Timestamps:

00:00 - Intro

01:53 - What is Taste Buds Kitchen

04:42 - Jessi&apos;s background

12:39 - Space required

20:30 - How customers are acquired

23:40 - What is an ideal franchisee

26:34 - Price of a franchise

38:12 - Item 19

-----

Links:

Taste Buds Kitchen



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="A Unique Food Franchise With $700K+ Revenue with Jessi Brelsford of Taste Buds Kitchen"><podcast:source uri="https://youtu.be/0UO9qXitx5o"/></podcast:alternateEnclosure></item><item><title>No Employees, No Brick and Mortar &amp; Revenue in 60-90 Days with Mike Bahun of Fundraising University</title><itunes:title>No Employees, No Brick and Mortar &amp; Revenue in 60-90 Days with Mike Bahun of Fundraising University</itunes:title><description><![CDATA[<p><strong>Episode 68:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Mike Bahun, founder and CEO of Fundraising University franchise - quickly becoming the industry leader in school sports fundraising. They've raised $270M+ helping over 2,700 high schools across the country. As a franchise, it's less than $100K investment, it's a no employee and no brick and mortar business that can generate revenue in 60-90 days.</p><p>With a strong background in collegiate and professional sports, take a listen to Mike's passion for kids and sports and how he has built this unique franchise on this premise!</p><p>-----</p><p><strong>Timestamps:</strong></p><p><strong>00:00 - Intro</strong></p><p>02:10 - What's happening with the cost of youth sports</p><p>10:19 - What is Fundraising University</p><p>23:31 - Who is this franchise for</p><p>32:07 - The numbers (Item 19, etc.)</p><p>38:48 - How the fundraising works</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://fundraisingu.net/" rel="noopener noreferrer" target="_blank">Fundraising University</a></p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 68:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Mike Bahun, founder and CEO of Fundraising University franchise - quickly becoming the industry leader in school sports fundraising. They've raised $270M+ helping over 2,700 high schools across the country. As a franchise, it's less than $100K investment, it's a no employee and no brick and mortar business that can generate revenue in 60-90 days.</p><p>With a strong background in collegiate and professional sports, take a listen to Mike's passion for kids and sports and how he has built this unique franchise on this premise!</p><p>-----</p><p><strong>Timestamps:</strong></p><p><strong>00:00 - Intro</strong></p><p>02:10 - What's happening with the cost of youth sports</p><p>10:19 - What is Fundraising University</p><p>23:31 - Who is this franchise for</p><p>32:07 - The numbers (Item 19, etc.)</p><p>38:48 - How the fundraising works</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://fundraisingu.net/" rel="noopener noreferrer" target="_blank">Fundraising University</a></p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">785f6598-de3c-11ef-83f6-dfe039454ac4</guid><itunes:image href="https://artwork.captivate.fm/6ffd96af-2770-42d6-865e-898d2289d546/Ep-68.jpg"/><pubDate>Wed, 29 Jan 2025 12:27:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1d66200f-6adf-4ee1-9f8f-1dfdedd3f52c.mp3" length="87362362" type="audio/mpeg"/><itunes:duration>45:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>68</itunes:episode><podcast:episode>68</podcast:episode><itunes:summary>Episode 68: On this episode of Pursuit of Profit, Cliff and Justin talk with Mike Bahun, founder and CEO of Fundraising University franchise - quickly becoming the industry leader in school sports fundraising.  They&apos;ve raised $270M+ helping over 2,700 high schools across the country. As a franchise, it&apos;s less than $100K investment, it&apos;s a no employee and no brick and mortar business that can generate revenue in 60-90 days.  



With a strong background in collegiate and professional sports, take a listen to Mike&apos;s passion for kids and sports and how he has built this unique franchise on this premise!

-----

Timestamps:

00:00 - Intro

02:10 - What&apos;s happening with the cost of youth sports

10:19 - What is Fundraising University

23:31 - Who is this franchise for

32:07 - The numbers (Item 19, etc.)

38:48 - How the fundraising works

-----

Links:

Fundraising University



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="No Employees, No Brick and Mortar &amp; Revenue in 60-90 Days with Mike Bahun of Fundraising University"><podcast:source uri="https://youtu.be/rVjkqoI3wsc"/></podcast:alternateEnclosure></item><item><title>Highest ROI In Its Industry &amp; Low Startup Cost with Brigham Dallas, founder of Hello Sugar</title><itunes:title>Highest ROI In Its Industry &amp; Low Startup Cost with Brigham Dallas, founder of Hello Sugar</itunes:title><description><![CDATA[<p><strong>Episode 67:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Brigham Dallas, founder and CEO of Hello Sugar franchise. We talk about a disruptor in the hair removal business, how AI is replacing the receptionist, and how to start this franchise in a salon suite for under $150K. With 64% automation in a service business, Brigham is super sharp and knows his business well. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:45 - Story of Hello Sugar</p><p>10:37 - How Hello Sugar is structured</p><p>15:37 - What services Hello Sugar offers</p><p>22:50 - Marketing strategies of Hello Sugar</p><p>37:40 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.hellosugar.salon/" rel="noopener noreferrer" target="_blank">Hello Sugar</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 67:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Brigham Dallas, founder and CEO of Hello Sugar franchise. We talk about a disruptor in the hair removal business, how AI is replacing the receptionist, and how to start this franchise in a salon suite for under $150K. With 64% automation in a service business, Brigham is super sharp and knows his business well. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:45 - Story of Hello Sugar</p><p>10:37 - How Hello Sugar is structured</p><p>15:37 - What services Hello Sugar offers</p><p>22:50 - Marketing strategies of Hello Sugar</p><p>37:40 - The numbers</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.hellosugar.salon/" rel="noopener noreferrer" target="_blank">Hello Sugar</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b2f4ae6a-d875-11ef-b5b1-fb60e437ba2f</guid><itunes:image href="https://artwork.captivate.fm/ea7453c0-04be-4811-950f-6cf5d3257e12/Ep-67.jpg"/><pubDate>Wed, 22 Jan 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/792a3d3c-5ba2-4ab6-9180-dd4f94d28283.mp3" length="100664571" type="audio/mpeg"/><itunes:duration>52:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>67</itunes:episode><podcast:episode>67</podcast:episode><itunes:summary>Episode 67: On this episode of Pursuit of Profit, Cliff and Justin talk with Brigham Dallas, founder and CEO of Hello Sugar franchise.  We talk about a disruptor in the hair removal business, how AI is replacing the receptionist, and how to start this franchise in a salon suite for under $150K. With 64% automation in a service business, Brigham is super sharp and knows his business well. Take a listen!

-----

Timestamps:

01:45 - Story of Hello Sugar

10:37 - How Hello Sugar is structured

15:37 - What services Hello Sugar offers

22:50 - Marketing strategies of Hello Sugar

37:40 - The numbers

-----

Links:

Hello Sugar



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Highest ROI In Its Industry &amp; Low Startup Cost with Brigham Dallas, founder of Hello Sugar"><podcast:source uri="https://youtu.be/L7a50GO3pLw"/></podcast:alternateEnclosure></item><item><title>The Largest Irrigation Franchise With More Than $750K In Revenue with Russ Jundt of Conserva Irrigation</title><itunes:title>The Largest Irrigation Franchise With More Than $750K In Revenue with Russ Jundt of Conserva Irrigation</itunes:title><description><![CDATA[<p><strong>Episode 66:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Russ Jundt, founder of Conserva Irrigation franchise. We discuss how they became the largest irrigation franchise in the U.S. with revenues over $750K and how their process helps consumers save up to 60% in water usage. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>05:27 - How Conserva started</p><p>10:42 - How Russ garnered new clients</p><p>24:41 - Water usage changing - efforts to conserve water</p><p>32:25 - What's the silver bullet for Conserva</p><p>38:12 - Revenue model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.conservairrigation.com/" rel="noopener noreferrer" target="_blank">Conserva Irrigation</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p><strong>Episode 66:</strong> On this episode of Pursuit of Profit, Cliff and Justin talk with Russ Jundt, founder of Conserva Irrigation franchise. We discuss how they became the largest irrigation franchise in the U.S. with revenues over $750K and how their process helps consumers save up to 60% in water usage. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>05:27 - How Conserva started</p><p>10:42 - How Russ garnered new clients</p><p>24:41 - Water usage changing - efforts to conserve water</p><p>32:25 - What's the silver bullet for Conserva</p><p>38:12 - Revenue model</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.conservairrigation.com/" rel="noopener noreferrer" target="_blank">Conserva Irrigation</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">a55912dc-d2df-11ef-8110-6fa37ee09579</guid><itunes:image href="https://artwork.captivate.fm/ef94bd35-58a3-4ad1-af3e-ba7445bc67a0/Ep-66.jpg"/><pubDate>Wed, 15 Jan 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d6c78182-8936-44fc-84eb-824041cfd498.mp3" length="94917541" type="audio/mpeg"/><itunes:duration>49:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>66</itunes:episode><podcast:episode>66</podcast:episode><itunes:summary>Episode 66: On this episode of Pursuit of Profit, Cliff and Justin talk with Russ Jundt, founder of Conserva Irrigation franchise. We discuss how they became the largest irrigation franchise in the U.S. with revenues over $750K and how their process helps consumers save up to 60% in water usage.  Take a listen!

-----

Timestamps:

05:27 - How Conserva started

10:42 - How Russ garnered new clients

24:41 - Water usage changing - efforts to conserve water

32:25 - What&apos;s the silver bullet for Conserva

38:12 - Revenue model

-----

Links:

Conserva Irrigation



Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Largest Irrigation Franchise With More Than $750K In Revenue with Russ Jundt of Conserva Irrigation"><podcast:source uri="https://youtu.be/i3COMuFhz2w"/></podcast:alternateEnclosure></item><item><title>Low Investment Business Earning $500K+ with Hao Lam of Best In Class</title><itunes:title>Low Investment Business Earning $500K+ with Hao Lam of Best In Class</itunes:title><description><![CDATA[<p>Episode 65: On this episode of Pursuit of Profit, Cliff and Justin talk with Hao Lam, founder of Best In Class tutoring. We discuss Hao's inspiring story from refugee to entrepreneur, why parents in the U.S. are frustrated with the education system and what sets Best In Class tutoring apart from the competition. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:20 - Hao's morning routine</p><p>06:26 - What's wrong with US education?</p><p>13:50 - Hao's personal story</p><p>26:38 - What makes Best In Class different?</p><p>30:40 - Value of a customer</p><p>49:16 - The "double double"</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://bestinclasseducation.com/" rel="noopener noreferrer" target="_blank">Best In Class Education Center</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 65: On this episode of Pursuit of Profit, Cliff and Justin talk with Hao Lam, founder of Best In Class tutoring. We discuss Hao's inspiring story from refugee to entrepreneur, why parents in the U.S. are frustrated with the education system and what sets Best In Class tutoring apart from the competition. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:20 - Hao's morning routine</p><p>06:26 - What's wrong with US education?</p><p>13:50 - Hao's personal story</p><p>26:38 - What makes Best In Class different?</p><p>30:40 - Value of a customer</p><p>49:16 - The "double double"</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://bestinclasseducation.com/" rel="noopener noreferrer" target="_blank">Best In Class Education Center</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">d102aa5e-cd73-11ef-a81d-e71b6b77f239</guid><itunes:image href="https://artwork.captivate.fm/507d6049-fd47-49bc-8e11-964fad23ae17/Ep-65.jpg"/><pubDate>Wed, 08 Jan 2025 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/aaf46af3-8d69-429f-9b36-2c7f17c22451.mp3" length="99406997" type="audio/mpeg"/><itunes:duration>51:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>65</itunes:episode><podcast:episode>65</podcast:episode><itunes:summary>Episode 65: On this episode of Pursuit of Profit, Cliff and Justin talk with Hao Lam, founder of Best In Class tutoring.  We discuss Hao&apos;s inspiring story from refugee to entrepreneur, why parents in the U.S. are frustrated with the education system and what sets Best In Class tutoring apart from the competition. Take a listen... 
-----
Timestamps:
01:20 - Hao&apos;s morning routine
06:26 - What&apos;s wrong with US education?
13:50 - Hao&apos;s personal story
26:38 - What makes Best In Class different?
30:40 - Value of a customer
49:16 - The &quot;double double&quot;
-----
Links:
Best In Class Education Center

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Low Investment Business Earning $500K+ with Hao Lam of Best In Class"><podcast:source uri="https://youtu.be/7PGy55JlcUk"/></podcast:alternateEnclosure></item><item><title>Restoration Franchises Averaging $2M+ with Holly Murry of FRSTeam</title><itunes:title>Restoration Franchises Averaging $2M+ with Holly Murry of FRSTeam</itunes:title><description><![CDATA[<p>Episode 64: On this episode of Pursuit of Profit, Cliff and Justin talk with Holly Murry, president of FRST Team. We talk about how Holly rose through the company from field tech to president in her 30 year career. How national vendor programs have become 50% of their revenue with locations averaging over $2M, and how this growing and affordable franchise still has wide open territories across the U.S. Enjoy the show!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:24 - What FRSTeam does</p><p>14:55 - Certifications</p><p>24:00 - Where 50% of business comes from</p><p>34:40 - Cost of entry</p><p>38:00 - Technology &amp; restoration</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://frsteam.com/" rel="noopener noreferrer" target="_blank">FRSTeam</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 64: On this episode of Pursuit of Profit, Cliff and Justin talk with Holly Murry, president of FRST Team. We talk about how Holly rose through the company from field tech to president in her 30 year career. How national vendor programs have become 50% of their revenue with locations averaging over $2M, and how this growing and affordable franchise still has wide open territories across the U.S. Enjoy the show!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:24 - What FRSTeam does</p><p>14:55 - Certifications</p><p>24:00 - Where 50% of business comes from</p><p>34:40 - Cost of entry</p><p>38:00 - Technology &amp; restoration</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://frsteam.com/" rel="noopener noreferrer" target="_blank">FRSTeam</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">2e35e6fc-bd55-11ef-98e7-7b8c77155a7c</guid><itunes:image href="https://artwork.captivate.fm/24f4ea6a-01ef-44ab-bfb4-4d5351eb1ea5/Ep-64.jpg"/><pubDate>Wed, 18 Dec 2024 16:39:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ebc29d3a-c7e9-436a-b41a-f999915b908c.mp3" length="109774023" type="audio/mpeg"/><itunes:duration>57:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>64</itunes:episode><podcast:episode>64</podcast:episode><itunes:summary>Episode 64: On this episode of Pursuit of Profit, Cliff and Justin talk with Holly Murry, president of FRST Team. We talk about how Holly rose through the company from field tech to president in her 30 year career. How national vendor programs have become 50% of their revenue with locations averaging over $2M, and how this growing and affordable franchise still has wide open territories across the U.S. Enjoy the show!
-----
Timestamps:
03:24 - What FRSTeam does
14:55 - Certifications
24:00 - Where 50% of business comes from
34:40 - Cost of entry
38:00 - Technology &amp; restoration
-----
Links:
FRSTeam
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Restoration Franchises Averaging $2M+ with Holly Murry of FRSTeam"><podcast:source uri="https://youtu.be/irYETKvQZwE"/></podcast:alternateEnclosure></item><item><title>Disrupting the Cookie Franchise Space with George Kuan of Bang Cookies</title><itunes:title>Disrupting the Cookie Franchise Space with George Kuan of Bang Cookies</itunes:title><description><![CDATA[<p>Episode 63: On this episode of Pursuit of Profit, Cliff and Justin talk with George Kuan, founder and CEO of Bang Cookies. George talks about disrupting the cookie space with his all natural and organic ingredients, giving back to communities through a fundraising platform, his 3-point theory for creating a successful cookie business, and plans for future product launches. Enjoy the show!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:12 - How Bang Cookie started</p><p>04:54 - 3-point theory for a successful cookie business</p><p>06:27 - Why the name Bang Cookies</p><p>12:09 - Process for making the cookies</p><p>21:38 - How they manage price and spoilage</p><p>27:15 - New products</p><p>34:33 - Fundraising model</p><p>50:10 - How much is costs to franchise</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.bangcookies.com/" rel="noopener noreferrer" target="_blank">Bang Cookies</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 63: On this episode of Pursuit of Profit, Cliff and Justin talk with George Kuan, founder and CEO of Bang Cookies. George talks about disrupting the cookie space with his all natural and organic ingredients, giving back to communities through a fundraising platform, his 3-point theory for creating a successful cookie business, and plans for future product launches. Enjoy the show!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:12 - How Bang Cookie started</p><p>04:54 - 3-point theory for a successful cookie business</p><p>06:27 - Why the name Bang Cookies</p><p>12:09 - Process for making the cookies</p><p>21:38 - How they manage price and spoilage</p><p>27:15 - New products</p><p>34:33 - Fundraising model</p><p>50:10 - How much is costs to franchise</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.bangcookies.com/" rel="noopener noreferrer" target="_blank">Bang Cookies</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">21cdd232-b7b3-11ef-8d76-8fa423ad9a6d</guid><itunes:image href="https://artwork.captivate.fm/21faa3d4-862a-4bcb-9b18-4941633b5c31/Ep-63.jpg"/><pubDate>Wed, 11 Dec 2024 12:23:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6d87748c-afb2-4800-abf4-c178f7d7f0e3.mp3" length="107174611" type="audio/mpeg"/><itunes:duration>55:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>63</itunes:episode><podcast:episode>63</podcast:episode><itunes:summary>Episode 63: On this episode of Pursuit of Profit, Cliff and Justin talk with George Kuan, founder and CEO of Bang Cookies. George talks about disrupting the cookie space with his all natural and organic ingredients, giving back to communities through a fundraising platform, his 3-point theory for creating a successful cookie business, and plans for future product launches. Enjoy the show!
-----
Timestamps:
02:12 - how Bang Cookie started
04:54 - 3-point theory for a successful cookie business
06:27 - why the name Bang Cookies
12:09 - process for making the cookies
21:38 - how they manage price and spoilage
27:15 - new products
34:33 - fundraising model
50:10 - how much is costs to franchise
-----
Links:
Bang Cookies
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Disrupting the Cookie Franchise Space with George Kuan of Bang Cookies"><podcast:source uri="https://youtu.be/J9D8qO-z_e8"/></podcast:alternateEnclosure></item><item><title>Learning To Sell Well Earns $ &amp; Success with Dave Mattson of Sandler</title><itunes:title>Learning To Sell Well Earns $ &amp; Success with Dave Mattson of Sandler</itunes:title><description><![CDATA[<p>Episode 62: On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Mattson, president of franchising and executive chairman of Sandler. They talk about how Dave was a client of Sandler in the 80's to becoming the president and largest shareholder. How Sandler became one of the world's leading experts in sales and leadership training. Enjoy the show!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:19 - Dave's background</p><p>08:20 - Who's the best franchisee</p><p>12:23 - Earnings claim</p><p>27:41 - What is the "Upfront contract technique"</p><p>31:08 - What is "Dummy curve"/"Curiousity Curve"</p><p>38:27 - What is "Don't spill your candy in the lobby"</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.sandler.com/" rel="noopener noreferrer" target="_blank">Sandler</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 62: On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Mattson, president of franchising and executive chairman of Sandler. They talk about how Dave was a client of Sandler in the 80's to becoming the president and largest shareholder. How Sandler became one of the world's leading experts in sales and leadership training. Enjoy the show!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:19 - Dave's background</p><p>08:20 - Who's the best franchisee</p><p>12:23 - Earnings claim</p><p>27:41 - What is the "Upfront contract technique"</p><p>31:08 - What is "Dummy curve"/"Curiousity Curve"</p><p>38:27 - What is "Don't spill your candy in the lobby"</p><p>-----</p><p><strong>Links:</strong></p><p><a href="https://www.sandler.com/" rel="noopener noreferrer" target="_blank">Sandler</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @<a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">3d474c3a-b1de-11ef-8c49-07b07c24cda5</guid><itunes:image href="https://artwork.captivate.fm/b9864b4a-5512-4c80-a6a1-f81447aff5c7/Ep-62.jpg"/><pubDate>Wed, 04 Dec 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c9c34ca3-1e82-49ba-a3f9-097f72342acb.mp3" length="97512860" type="audio/mpeg"/><itunes:duration>50:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>62</itunes:episode><podcast:episode>62</podcast:episode><itunes:summary>Episode 62: On this episode of Pursuit of Profit, Cliff and Justin talk with Dave Mattson, president of franchising and executive chairman of Sandler. They talk about how Dave was a client of Sandler in the 80&apos;s to becoming the president and largest shareholder. How Sandler became one of the world&apos;s leading experts in sales and leadership training. Enjoy the show!
-----
Timestamps:
02:19 - Dave&apos;s background
08:20 - Who&apos;s the best franchisee
12:23 - Earnings claim
27:41 - What is the &quot;Upfront contract technique&quot;
31:08 - What is &quot;Dummy curve&quot;/&quot;Curiousity Curve&quot;
38:27 - What is &quot;Don&apos;t spill your candy in the lobby&quot;
-----
Links:
Sandler
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Learning To Sell Well Earns $ &amp; Success with Dave Mattson of Sandler"><podcast:source uri="https://youtu.be/t3tx-I8JxrM"/></podcast:alternateEnclosure></item><item><title>When Businesses Fail &amp; What To Do - Cliff &amp; Justin&apos;s Tips</title><itunes:title>When Businesses Fail &amp; What To Do - Cliff &amp; Justin&apos;s Tips</itunes:title><description><![CDATA[<p>Episode 61: On this episode of Pursuit of Profit, Cliff and Justin talk about what happens when your business/franchise fails. They'll talk about different risk mitigation strategies, negotiating with different businesses and landlords, and how to manage emotions during difficult times. This is valuable advice if you're thinking about going into franchising. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:25 - Story of failing franchise</p><p>14:55 - How to exit a failing franchise</p><p>23:55 - Valuation</p><p>26:15 - Exit runway</p><p>40:1 0 - Taxes</p><p>49:30 - Dog in the Manger syndrome / Crabber mentality</p><p>-----</p><p><strong>Links:</strong></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 61: On this episode of Pursuit of Profit, Cliff and Justin talk about what happens when your business/franchise fails. They'll talk about different risk mitigation strategies, negotiating with different businesses and landlords, and how to manage emotions during difficult times. This is valuable advice if you're thinking about going into franchising. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:25 - Story of failing franchise</p><p>14:55 - How to exit a failing franchise</p><p>23:55 - Valuation</p><p>26:15 - Exit runway</p><p>40:1 0 - Taxes</p><p>49:30 - Dog in the Manger syndrome / Crabber mentality</p><p>-----</p><p><strong>Links:</strong></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">6e6bea22-ac0d-11ef-a184-4badc6f615f6</guid><itunes:image href="https://artwork.captivate.fm/77fc0cd9-451f-4dec-9032-4666aac68670/Ep-61.jpg"/><pubDate>Wed, 27 Nov 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7f8038d8-0ee7-43d6-9fc0-22ce5644ac61.mp3" length="112573389" type="audio/mpeg"/><itunes:duration>58:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>61</itunes:episode><podcast:episode>61</podcast:episode><itunes:summary>Episode 61: On this episode of Pursuit of Profit, Cliff and Justin talk about what happens when your business/franchise fails. They&apos;ll talk about different risk mitigation strategies, negotiating with different businesses and landlords, and how to manage emotions during difficult times. This is valuable advice if you&apos;re thinking about going into franchising. Take a listen!
-----
Timestamps:
02:25 - Story of failing franchise
14:55 - How to exit a failing franchise
23:55 - Valuation
26:15 - Exit runway
40:1 0 - Taxes
49:30 - Dog in the Manger syndrome / Crabber mentality
-----
Links:
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="When Businesses Fail &amp; What To Do - Cliff &amp; Justin&apos;s Tips"><podcast:source uri="https://youtu.be/hi2k-zQp22A"/></podcast:alternateEnclosure></item><item><title>Franchising The Power Of Music with Kay &amp; Joseph Barker of Musicologie</title><itunes:title>Franchising The Power Of Music with Kay &amp; Joseph Barker of Musicologie</itunes:title><description><![CDATA[<p>Episode 60: On this episode of Pursuit of Profit, Cliff and Justin speak with Kay and Joseph Barker, founders of Musicologie. We discuss how kids benefit from learning music, how the Barkers went from touring the country in a vegetable oil-fueled bus to becoming entrepreneurs. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>05:44 - The Musicologie method</p><p>09:50 - Kay &amp; Joseph's musical background to entrepreneurs</p><p>17:50 - Item 19/FDD</p><p>22:50 - Musicologie certification program</p><p>24:55 - What a Musicologie franchise looks like</p><p>29:35 - Marketing</p><p>32:07 - Cost of opening a Musicologie franchise</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://musicologielessons.com/" rel="noopener noreferrer" target="_blank">Musicologie</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 60: On this episode of Pursuit of Profit, Cliff and Justin speak with Kay and Joseph Barker, founders of Musicologie. We discuss how kids benefit from learning music, how the Barkers went from touring the country in a vegetable oil-fueled bus to becoming entrepreneurs. Take a listen!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>05:44 - The Musicologie method</p><p>09:50 - Kay &amp; Joseph's musical background to entrepreneurs</p><p>17:50 - Item 19/FDD</p><p>22:50 - Musicologie certification program</p><p>24:55 - What a Musicologie franchise looks like</p><p>29:35 - Marketing</p><p>32:07 - Cost of opening a Musicologie franchise</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://musicologielessons.com/" rel="noopener noreferrer" target="_blank">Musicologie</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">5423c25e-a6e3-11ef-9dd5-4f58a1ea5efb</guid><itunes:image href="https://artwork.captivate.fm/931cae24-6f88-499a-a0cd-0d32e67c56e7/Ep-60.jpg"/><pubDate>Wed, 20 Nov 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9a3a5385-d0c9-4be1-b3d7-fb14678a308a.mp3" length="90002122" type="audio/mpeg"/><itunes:duration>46:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>60</itunes:episode><podcast:episode>60</podcast:episode><itunes:summary>Episode 60: On this episode of Pursuit of Profit, Cliff and Justin speak with Kay and Joseph Barker, founders of Musicologie. We discuss how kids benefit from learning music, how the Barkers went from touring the country in a vegetable oil-fueled bus to becoming entrepreneurs. Take a listen!
-----
Timestamps:
05:44 - The Musicologie method
09:50 - Kay &amp; Joseph&apos;s musical background to entrepreneurs
17:50 - Item 19/FDD
22:50 - Musicologie certification program
24:55 - What a Musicologie franchise looks like
29:35 - Marketing
32:07 - Cost of opening a Musicologie franchise
-----
Links:
🌐 Website - Musicologie
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Franchising The Power Of Music with Kay &amp; Joseph Barker of Musicologie"><podcast:source uri="https://youtu.be/gwkepCaYD_8"/></podcast:alternateEnclosure></item><item><title>Low Investment &amp; Millions In Revenue with Bob Lang of Blue Moon Estate Sales</title><itunes:title>Low Investment &amp; Millions In Revenue with Bob Lang of Blue Moon Estate Sales</itunes:title><description><![CDATA[<p>Episode 59: On this episode of Pursuit of Profit, Cliff and Justin speak with Bob Lang, president of Blue Moon Estate Sales. We discuss an asymmetrical investment and the lowest investment we've had on the show to date. How this business benefits from the silver tsunami and how this low investment, work from home, low labor model is now producing seven figures in revenue. Enjoy this episode!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:08 - What does Blue Moon Estate Sales do</p><p>11:19 - How do you create instant awareness for an estate sale</p><p>16:25 - How do you educate on pricing</p><p>25:06 - What's the money flow from an event</p><p>30:42 - Labor model</p><p>44:14 - Cost of entry into the franchise</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.bluemoonestatesales.com/" rel="noopener noreferrer" target="_blank">Blue Moon Estate Sales</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 59: On this episode of Pursuit of Profit, Cliff and Justin speak with Bob Lang, president of Blue Moon Estate Sales. We discuss an asymmetrical investment and the lowest investment we've had on the show to date. How this business benefits from the silver tsunami and how this low investment, work from home, low labor model is now producing seven figures in revenue. Enjoy this episode!</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:08 - What does Blue Moon Estate Sales do</p><p>11:19 - How do you create instant awareness for an estate sale</p><p>16:25 - How do you educate on pricing</p><p>25:06 - What's the money flow from an event</p><p>30:42 - Labor model</p><p>44:14 - Cost of entry into the franchise</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.bluemoonestatesales.com/" rel="noopener noreferrer" target="_blank">Blue Moon Estate Sales</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">4598958e-a16b-11ef-9131-db5bcd39cdfd</guid><itunes:image href="https://artwork.captivate.fm/bb6d4af4-0c7d-4b6e-b1ca-18d236c9a6f2/Ep-59.jpg"/><pubDate>Wed, 13 Nov 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/15ea71c5-ab35-4afd-aa4d-472eef077203.mp3" length="99247575" type="audio/mpeg"/><itunes:duration>51:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>59</itunes:episode><podcast:episode>59</podcast:episode><itunes:summary>Episode 59: On this episode of Pursuit of Profit, Cliff and Justin speak with Bob Lang, president of Blue Moon Estate Sales. We discuss an asymmetrical investment and the lowest investment we&apos;ve had on the show to date. How this business benefits from the silver tsunami and how this low investment, work from home, low labor model is now producing seven figures in revenue. Enjoy this episode!
-----
Timestamps:
04:08 - What does Blue Moon Estate Sales do
11:19 - How do you create instant awareness for an estate sale
16:25 - How do you educate on pricing
25:06 - What&apos;s the money flow from an event
30:42 - Labor model
44:14 - Cost of entry into the franchise
-----
Links:
🌐 Website - Blue Moon Estate Sales
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Low Investment &amp; Millions In Revenue with Bob Lang of Blue Moon Estate Sales"><podcast:source uri="https://youtu.be/J1Pap33DVEM"/></podcast:alternateEnclosure></item><item><title>The Handyman Industry To Reach $1.8 Billion by 2033 with Andy Bell of Ace Handyman Services</title><itunes:title>The Handyman Industry To Reach $1.8 Billion by 2033 with Andy Bell of Ace Handyman Services</itunes:title><description><![CDATA[<p>Episode 58: On this episode of Pursuit of Profit, Cliff and Justin speak with Andy Bell, founder and CEO of Ace Handyman Services. We discuss his 2019 acquisition by Ace Hardware, how the aging DIYers and the new "Do It For Me'rs" are creating the perfect storm for his brand, how a $500 million is expected to reach $1 billion by 2033 - a 16% CAGR, and why you don't need to be handy to invest in this franchise. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:50 - Shift from DIYers to "Do It For Me'rs"</p><p>07:50 - Highly skilled handymen</p><p>12:54 - Earn while you learn program</p><p>15:50 - How do you bill</p><p>36:56 - Where's the money</p><p>44:30 - Cost of a franchise</p><p>48:00 - Item 19 numbers</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.acehandymanservices.com/" rel="noopener noreferrer" target="_blank">Ace Handyman Services</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 58: On this episode of Pursuit of Profit, Cliff and Justin speak with Andy Bell, founder and CEO of Ace Handyman Services. We discuss his 2019 acquisition by Ace Hardware, how the aging DIYers and the new "Do It For Me'rs" are creating the perfect storm for his brand, how a $500 million is expected to reach $1 billion by 2033 - a 16% CAGR, and why you don't need to be handy to invest in this franchise. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:50 - Shift from DIYers to "Do It For Me'rs"</p><p>07:50 - Highly skilled handymen</p><p>12:54 - Earn while you learn program</p><p>15:50 - How do you bill</p><p>36:56 - Where's the money</p><p>44:30 - Cost of a franchise</p><p>48:00 - Item 19 numbers</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.acehandymanservices.com/" rel="noopener noreferrer" target="_blank">Ace Handyman Services</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7d15a3fa-9b9c-11ef-9717-3331ced8ab51</guid><itunes:image href="https://artwork.captivate.fm/02be0fb0-41d2-4768-882d-abcb20199c24/Ep-58.jpg"/><pubDate>Wed, 06 Nov 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e1184440-3874-43e7-ad4b-f90e6b44ca0f.mp3" length="103160557" type="audio/mpeg"/><itunes:duration>53:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>58</itunes:episode><podcast:episode>58</podcast:episode><itunes:summary>Episode 58: On this episode of Pursuit of Profit, Cliff and Justin speak with Andy Bell, founder and CEO of Ace Handyman Services. We discuss his 2019 acquisition by Ace Hardware, how the aging DIYers and the new &quot;Do It For Me&apos;rs&quot; are creating the perfect storm for his brand, how a $500 million is expected to reach $1 billion by 2033 - a 16% CAGR, and why you don&apos;t need to be handy to invest in this franchise. Take a listen...
-----
Timestamps:
01:50 - Shift from DIYers to &quot;Do It For Me&apos;rs&quot;
07:50 - Highly skilled handymen
12:54 - Earn while you learn program
15:50 - How do you bill
36:56 - Where&apos;s the money
44:30 - Cost of a franchise
48:00 - Item 19 numbers
-----
Links:
🌐 Website - Ace Handyman Services
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="The Handyman Industry To Reach $1.8 Billion by 2033 with Andy Bell of Ace Handyman Services"><podcast:source uri="https://youtu.be/3ZEzd0vmAeE"/></podcast:alternateEnclosure></item><item><title>Why $4M Franchisee Shifted To Non-Brick &amp; Mortar with Matt Grabowski, Multi-brand Franchisee</title><itunes:title>Why $4M Franchisee Shifted To Non-Brick &amp; Mortar with Matt Grabowski, Multi-brand Franchisee</itunes:title><description><![CDATA[<p>Episode 57: On this episode of Pursuit of Profit, Cliff and Justin speak with Matt Grabowski, multi-brand and multi-unit franchisee. We talk about how he went from an energy and commodities trader to franchising. How Covid made Matt pivot to non-brick and mortar brands. We discuss his investments and advice on Orange Theory Fitness, Brothers That Just Do Gutters, Smash My Trash and Heavyweight Waste. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:13 - Matt's background and his story with Orange Theory Fitness</p><p>15:00 - How we got into Smash My Trash &amp; Heavyweight Waste</p><p>20:38 - What does Smash My Trash do</p><p>27:12 - What are the numbers for Smash My Trash</p><p>38:53 - Understanding hauling rates</p><p>42:40 - How Heavyweight Waste works</p><p>49:36 - Heavyweight Waste numbers</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://smashmytrash.com/" rel="noopener noreferrer" target="_blank">Smash My Trash</a></p><p>🌐 Website - <a href="https://heavyweightwaste.com/" rel="noopener noreferrer" target="_blank">Heavyweight Waste</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 57: On this episode of Pursuit of Profit, Cliff and Justin speak with Matt Grabowski, multi-brand and multi-unit franchisee. We talk about how he went from an energy and commodities trader to franchising. How Covid made Matt pivot to non-brick and mortar brands. We discuss his investments and advice on Orange Theory Fitness, Brothers That Just Do Gutters, Smash My Trash and Heavyweight Waste. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:13 - Matt's background and his story with Orange Theory Fitness</p><p>15:00 - How we got into Smash My Trash &amp; Heavyweight Waste</p><p>20:38 - What does Smash My Trash do</p><p>27:12 - What are the numbers for Smash My Trash</p><p>38:53 - Understanding hauling rates</p><p>42:40 - How Heavyweight Waste works</p><p>49:36 - Heavyweight Waste numbers</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://smashmytrash.com/" rel="noopener noreferrer" target="_blank">Smash My Trash</a></p><p>🌐 Website - <a href="https://heavyweightwaste.com/" rel="noopener noreferrer" target="_blank">Heavyweight Waste</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">853d1b40-965f-11ef-b545-a7c4301875b7</guid><itunes:image href="https://artwork.captivate.fm/dde35a99-49ad-4adf-9ed3-b158f92a13c3/Ep-57.jpg"/><pubDate>Wed, 30 Oct 2024 11:42:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/182ff1d7-599b-40fd-b9cb-74d0247e2487.mp3" length="104092104" type="audio/mpeg"/><itunes:duration>54:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>57</itunes:episode><podcast:episode>57</podcast:episode><itunes:summary>Episode 57: On this episode of Pursuit of Profit, Cliff and Justin speak with Matt Grabowski, multi-brand and multi-unit franchisee. We talk about how he went from an energy and commodities trader to franchising. How Covid made Matt pivot to non-brick and mortar brands. We discuss his investments and advice on Orange Theory Fitness, Brothers That Just Do Gutters, Smash My Trash and Heavyweight Waste. Take a listen...
-----
Timestamps:
04:13 - Matt&apos;s background and his story with Orange Theory Fitness
15:00 - How we got into Smash My Trash &amp; Heavyweight Waste
20:38 - What does Smash My Trash do
27:12 - What are the numbers for Smash My Trash
38:53 - Understanding hauling rates
42:40 - How Heavyweight Waste works
49:36 - Heavyweight Waste numbers
-----
Links:
🌐 Website - Smash My Trash
🌐 Website - Heavyweight Waste

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Why $4M Franchisee Shifted To Non-Brick &amp; Mortar with Matt Grabowski, Multi-brand Franchisee"><podcast:source uri="https://youtu.be/KO9mLQFIkyg"/></podcast:alternateEnclosure></item><item><title>Millions $ In 8 &amp; Under Sports Programs with John Erlandson of Soccer Stars</title><itunes:title>Millions $ In 8 &amp; Under Sports Programs with John Erlandson of Soccer Stars</itunes:title><description><![CDATA[<p>Episode 56: On this episode of Pursuit of Profit Cliff and Justin speak with John Erlandson, co-founder and president of Soccer Stars. We discuss how they acquired an existing business and use franchising to scale it across the country, how they grew their corporate locations to $18 million. We discuss the underserved market and how the bulk of their revenue comes from ages 8 and under. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:20 - journey to entrepreneurship</p><p>06:08 - franchise mastermind groups</p><p>09:13 - customer acquisition</p><p>14:33 - leveraging AI &amp; other technology</p><p>19:36 - earnings claims</p><p>24:30 - who's the right franchisee</p><p>36:30 - what is "intrapreneurship"</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://soccerstars.com/" rel="noopener noreferrer" target="_blank">Soccer Stars</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 56: On this episode of Pursuit of Profit Cliff and Justin speak with John Erlandson, co-founder and president of Soccer Stars. We discuss how they acquired an existing business and use franchising to scale it across the country, how they grew their corporate locations to $18 million. We discuss the underserved market and how the bulk of their revenue comes from ages 8 and under. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:20 - journey to entrepreneurship</p><p>06:08 - franchise mastermind groups</p><p>09:13 - customer acquisition</p><p>14:33 - leveraging AI &amp; other technology</p><p>19:36 - earnings claims</p><p>24:30 - who's the right franchisee</p><p>36:30 - what is "intrapreneurship"</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://soccerstars.com/" rel="noopener noreferrer" target="_blank">Soccer Stars</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ee15af54-90e9-11ef-a5a3-7f6ef0c7923f</guid><itunes:image href="https://artwork.captivate.fm/8fe28743-c55d-40cf-b43e-92ce0a7ef2d4/Ep-56.jpg"/><pubDate>Wed, 23 Oct 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6c322113-9316-4e0d-a663-e01633521d85.mp3" length="107460443" type="audio/mpeg"/><itunes:duration>55:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>56</itunes:episode><podcast:episode>56</podcast:episode><itunes:summary>Episode 56: On this episode of Pursuit of Profit Cliff and Justin speak with John Erlandson, co-founder and president of Soccer Stars. We discuss how they acquired an existing business and use franchising to scale it across the country, how they grew their corporate locations to $18 million. We discuss the underserved market and how the bulk of their revenue comes from ages 8 and under. Take a listen...
-----
Timestamps:
01:20 - journey to entrepreneurship
06:08 - franchise mastermind groups
09:13 - customer acquisition
14:33 - leveraging AI &amp; other technology
19:36 - earnings claims
24:30 - who&apos;s the right franchisee
36:30 - what is &quot;intrapreneurship&quot;
-----
Links:
🌐 Website - Soccer Stars
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Millions $ In 8 &amp; Under Sports Programs with John Erlandson of Soccer Stars"><podcast:source uri="https://youtu.be/OL9ovdhmXqs"/></podcast:alternateEnclosure></item><item><title>Why We Don&apos;t Charge A Franchise Royalty Fee with Jesse Johnstone of Fibrenew</title><itunes:title>Why We Don&apos;t Charge A Franchise Royalty Fee with Jesse Johnstone of Fibrenew</itunes:title><description><![CDATA[<p>Episode 55: On this episode of Pursuit of Profit Cliff and Justin speak with Jesse Johnstone, president of Fibrenew. We talk about how Fibrenew became the largest leather, vinyl and plastic restoration company in the world, how their niche business saves people money and the environment. We discuss the many revenue options from automotive to aviation, and why this is the right brand for someone who enjoys working with their hands. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:22 - what is the Fibrenew business model?</p><p>05:10 - what are the financial margins for franchisees?</p><p>07:00 - how to you acquire business?</p><p>14:45 - qualifications for franchisees</p><p>21:10 - how to build a Fibrenew franchise</p><p>25:45 - what's the franchise fee?</p><p>31:33 - proprietary dyes &amp; color database</p><p>35:50 - total investment</p><p>39:00 - camaraderie between franchisees</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.fibrenew.com/" rel="noopener noreferrer" target="_blank">Fibrenew</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 55: On this episode of Pursuit of Profit Cliff and Justin speak with Jesse Johnstone, president of Fibrenew. We talk about how Fibrenew became the largest leather, vinyl and plastic restoration company in the world, how their niche business saves people money and the environment. We discuss the many revenue options from automotive to aviation, and why this is the right brand for someone who enjoys working with their hands. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>02:22 - what is the Fibrenew business model?</p><p>05:10 - what are the financial margins for franchisees?</p><p>07:00 - how to you acquire business?</p><p>14:45 - qualifications for franchisees</p><p>21:10 - how to build a Fibrenew franchise</p><p>25:45 - what's the franchise fee?</p><p>31:33 - proprietary dyes &amp; color database</p><p>35:50 - total investment</p><p>39:00 - camaraderie between franchisees</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.fibrenew.com/" rel="noopener noreferrer" target="_blank">Fibrenew</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b5c2f63c-8baa-11ef-b9b5-1b24c126eaff</guid><itunes:image href="https://artwork.captivate.fm/be846302-746c-4ffe-b1fd-086ff39f6e28/Ep-55.jpg"/><pubDate>Wed, 16 Oct 2024 11:36:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1c8c3762-d439-44c7-8ef4-a188b29201e3.mp3" length="84466358" type="audio/mpeg"/><itunes:duration>43:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>55</itunes:episode><podcast:episode>55</podcast:episode><itunes:summary>Episode 55: On this episode of Pursuit of Profit Cliff and Justin speak with Jesse Johnstone, president of Fibrenew. We talk about how Fibrenew became the largest leather, vinyl and plastic restoration company in the world, how their niche business saves people money and the environment. We discuss the many revenue options from automotive to aviation, and why this is the right brand for someone who enjoys working with their hands. Take a listen...
-----
Timestamps:
02:22 - what is the Fibrenew business model?
05:10 - what are the financial margins for franchisees?
07:00 - how to you acquire business?
14:45 - qualifications for franchisees
21:10 - how to build a Fibrenew franchise
25:45 - what&apos;s the franchise fee?
31:33 - proprietary dyes &amp; color database
35:50 - total investment
39:00 - camaraderie between franchisees
-----
Links:
🌐 Website - Fibrenew
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Why We Don&apos;t Charge A Franchise Royalty Fee with Jesse Johnstone of Fibrenew"><podcast:source uri="https://youtu.be/cUTg_yH1D1c"/></podcast:alternateEnclosure></item><item><title>Disrupting an $11 Billion Industry with Kathy &amp; Ernie Padalino of Cool-Binz</title><itunes:title>Disrupting an $11 Billion Industry with Kathy &amp; Ernie Padalino of Cool-Binz</itunes:title><description><![CDATA[<p>Episode 54: On this episode of Pursuit of Profit Cliff speaks with Kathy and Ernie Padalino, founders of Cool-Binz. They talk about how they disrupted an $11 billion industry, how a hurricane in 2017 forced them to innovate, create, and patent the first to market climate controlled storage unit, how their idea took off and is being used for more than storage and their recent acquisition by Belfor, the world's largest restoration company.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:18 - how Padalinos created Cool-Binz</p><p>04:54 - how they teamed up with Belfor</p><p>09:10 - how Cool-Binz is growing</p><p>10:50 - how do you create a barrier to competition with patents</p><p>14:33 - what people are using these climate controlled spaces</p><p>17:43 - revenue streams</p><p>20:10 - how has hurricane Helene affected business</p><p>23:43 - cost and length of typical rentals</p><p>26:36 - what's the cost of entry for a Cool-Binz franchise</p><p>37:22 - Item 19</p><p>38:28 - what territories are available</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.cool-binz.com/" rel="noopener noreferrer" target="_blank">Cool-Binz</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 54: On this episode of Pursuit of Profit Cliff speaks with Kathy and Ernie Padalino, founders of Cool-Binz. They talk about how they disrupted an $11 billion industry, how a hurricane in 2017 forced them to innovate, create, and patent the first to market climate controlled storage unit, how their idea took off and is being used for more than storage and their recent acquisition by Belfor, the world's largest restoration company.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:18 - how Padalinos created Cool-Binz</p><p>04:54 - how they teamed up with Belfor</p><p>09:10 - how Cool-Binz is growing</p><p>10:50 - how do you create a barrier to competition with patents</p><p>14:33 - what people are using these climate controlled spaces</p><p>17:43 - revenue streams</p><p>20:10 - how has hurricane Helene affected business</p><p>23:43 - cost and length of typical rentals</p><p>26:36 - what's the cost of entry for a Cool-Binz franchise</p><p>37:22 - Item 19</p><p>38:28 - what territories are available</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.cool-binz.com/" rel="noopener noreferrer" target="_blank">Cool-Binz</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">fc93d0e8-85d5-11ef-9647-0bcf5f8e4d15</guid><itunes:image href="https://artwork.captivate.fm/474027ea-b831-4e83-ad1f-cb3e9cc51f3a/Ep-54.jpg"/><pubDate>Wed, 09 Oct 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1f34c935-d3f7-4d07-a659-00b2a15d4e29.mp3" length="86869841" type="audio/mpeg"/><itunes:duration>45:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>54</itunes:episode><podcast:episode>54</podcast:episode><itunes:summary>Episode 54: On this episode of Pursuit of Profit Cliff speaks with Kathy and Ernie Padalino, founders of Cool-Binz. They talk about how they disrupted an $11 billion industry, how a hurricane in 2017 forced them to innovate, create, and patent the first to market climate controlled storage unit, how their idea took off and is being used for more than storage and their recent acquisition by Belfor, the world&apos;s largest restoration company.
-----
Timestamps:
01:18 - how Padalinos created Cool-Binz
04:54 - how they teamed up with Belfor
09:10 - how Cool-Binz is growing
10:50 - how do you create a barrier to competition with patents
14:33 - what people are using these climate controlled spaces
17:43 - revenue streams
20:10 - how has hurricane Helene affected business
23:43 - cost and length of typical rentals
26:36 - what&apos;s the cost of entry for a Cool-Binz franchise
37:22 - Item 19
38:28 - what territories are available
-----
Links:
🌐 Website - Cool-Binz
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Disrupting an $11 Billion Industry with Kathy &amp; Ernie Padalino of Cool-Binz"><podcast:source uri="https://youtu.be/ZdP5lnO6vqs"/></podcast:alternateEnclosure></item><item><title>50% Gross Margins And Opportunity To Make A Positive Impact with Tony Westbrock of NZone Sports</title><itunes:title>50% Gross Margins And Opportunity To Make A Positive Impact with Tony Westbrock of NZone Sports</itunes:title><description><![CDATA[<p>Episode 53: On this episode of Pursuit of Profit Justin and Cliff speak with Tony Westbrock, Founder and CEO of NZone Sports. We discuss the business opportunity in the youth and adult organized sports market. We talk about the ramifications of our sedentary children. The problem with current sports leagues. And why this is an attractive opportunity for someone who wants to make a positive impact in their community. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>06:08 - why kids aren't playing sports</p><p>12:45 - how NZone Sports started</p><p>16:55 - how NZone Sports got into the franchise space</p><p>31:35 - revenue from what aspect of NZone Sports - preschool programs vs. sports leagues</p><p>34:00 - how do you make money as a franchisee with NZone Sports</p><p>38:40 - the flexibility of which sports leagues to begin</p><p>44:10 - Cliff's trivia</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website -<a href="https://nzonesports.com/" rel="noopener noreferrer" target="_blank"> NZone Sports</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 53: On this episode of Pursuit of Profit Justin and Cliff speak with Tony Westbrock, Founder and CEO of NZone Sports. We discuss the business opportunity in the youth and adult organized sports market. We talk about the ramifications of our sedentary children. The problem with current sports leagues. And why this is an attractive opportunity for someone who wants to make a positive impact in their community. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>06:08 - why kids aren't playing sports</p><p>12:45 - how NZone Sports started</p><p>16:55 - how NZone Sports got into the franchise space</p><p>31:35 - revenue from what aspect of NZone Sports - preschool programs vs. sports leagues</p><p>34:00 - how do you make money as a franchisee with NZone Sports</p><p>38:40 - the flexibility of which sports leagues to begin</p><p>44:10 - Cliff's trivia</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website -<a href="https://nzonesports.com/" rel="noopener noreferrer" target="_blank"> NZone Sports</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">1672b614-8059-11ef-940f-5f2a8403ed18</guid><itunes:image href="https://artwork.captivate.fm/fa593d94-958a-4355-8fd5-ed2480fd40f8/Ep-53.jpg"/><pubDate>Wed, 02 Oct 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6290e418-084b-4dfe-add4-1b0ba27c585b.mp3" length="90456529" type="audio/mpeg"/><itunes:duration>47:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>53</itunes:episode><podcast:episode>53</podcast:episode><itunes:summary>Episode 53: On this episode of Pursuit of Profit Justin and Cliff speak with Tony Westbrock, Founder and CEO of NZone Sports. We discuss the business opportunity in the youth and adult organized sports market. We talk about the ramifications of our sedentary children. The problem with current sports leagues. And why this is an attractive opportunity for someone who wants to make a positive impact in their community. Take a listen...
-----
Timestamps:
06:08 - why kids aren&apos;t playing sports
12:45 - how NZone Sports started
16:55 - how NZone Sports got into the franchise space
31:35 - revenue from what aspect of NZone Sports - preschool programs vs. sports leagues
34:00 - how do you make money as a franchisee with NZone Sports
38:40 - the flexibility of which sports leagues to begin
44:10 - Cliff&apos;s trivia
-----
Links:
🌐 Website - NZone Sports
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="50% Gross Margins And Opportunity To Make A Positive Impact with Tony Westbrock of NZone Sports"><podcast:source uri="https://youtu.be/ydCF4-AgSr0"/></podcast:alternateEnclosure></item><item><title>How Facialworks Disrupted The $100 Billion Skincare Industry with Jason Gilboa, CEO of Facialworks</title><itunes:title>How Facialworks Disrupted The $100 Billion Skincare Industry with Jason Gilboa, CEO of Facialworks</itunes:title><description><![CDATA[<p>Episode 52: On this episode of Pursuit of Profit Justin and Cliff speak with Jason Gilboa, co-founder and CEO of Facialworks. Jason talks about disrupting the $100 billion skincare market, their commitment to clean skincare products, and how this young brand has received nationally recognized awards for their facial services. Listen to why you should consider investing in membership models.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>05:40 - why we care about our products</p><p>07:45 - why the concept and why franchise it</p><p>13:00 - the problems in the skincare space</p><p>20:00 - what sets Facialworks apart from other brands</p><p>28:23 - med spa vs. Facialworks</p><p>41:25 - the numbers</p><p>45:06 - what's the end goal with Facialworks</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://thefacialworks.com/" rel="noopener noreferrer" target="_blank">Facialworks</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 52: On this episode of Pursuit of Profit Justin and Cliff speak with Jason Gilboa, co-founder and CEO of Facialworks. Jason talks about disrupting the $100 billion skincare market, their commitment to clean skincare products, and how this young brand has received nationally recognized awards for their facial services. Listen to why you should consider investing in membership models.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>05:40 - why we care about our products</p><p>07:45 - why the concept and why franchise it</p><p>13:00 - the problems in the skincare space</p><p>20:00 - what sets Facialworks apart from other brands</p><p>28:23 - med spa vs. Facialworks</p><p>41:25 - the numbers</p><p>45:06 - what's the end goal with Facialworks</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://thefacialworks.com/" rel="noopener noreferrer" target="_blank">Facialworks</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ef6e7aa2-7a9b-11ef-b2f7-f7ea15ed0f94</guid><itunes:image href="https://artwork.captivate.fm/6b87e15a-38cc-4971-9e66-01f7000d8de1/Ep-52.jpg"/><pubDate>Wed, 25 Sep 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ad783106-918a-48eb-b0c3-b6bd392a8685.mp3" length="94528050" type="audio/mpeg"/><itunes:duration>49:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>52</itunes:episode><podcast:episode>52</podcast:episode><itunes:summary>Episode 52: On this episode of Pursuit of Profit Justin and Cliff speak with Jason Gilboa, co-founder and CEO of Facialworks. Jason talks about disrupting the $100 billion skincare market, their commitment to clean skincare products, and how this young brand has received nationally recognized awards for their facial services. Listen to why you should consider investing in membership models.
-----
Timestamps:
05:40 - why we care about our products
07:45 - why the concept and why franchise it
13:00 - the problems in the skincare space
20:00 - what sets Facialworks apart from other brands
28:23 - med spa vs. Facialworks
41:25 - the numbers
45:06 - what&apos;s the end goal with Facialworks
-----
Links:
🌐 Website - Facialworks
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="How Facialworks Disrupted The $100 Billion Skincare Industry with Jason Gilboa, CEO of Facialworks"><podcast:source uri="https://youtu.be/iIZWRNRo8R8"/></podcast:alternateEnclosure></item><item><title>Million $ Opportunities In Childcare Franchising with Kathy Livingston of Oliver&apos;s Nannies</title><itunes:title>Million $ Opportunities In Childcare Franchising with Kathy Livingston of Oliver&apos;s Nannies</itunes:title><description><![CDATA[<p>Episode 51: On this episode of Pursuit of Profit, Justin speaks with Kathy Livingston, co-founder and president of Oliver's Nannies. We talk about how Oliver's Nannies is filling a void in the underserved childcare space. The importance of optimizing your marketing spend in a targeted area. And why Oliver's Nannies could be a great alternative to staffing or senior care franchises. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:30 - why there's a lack of childcare in franchising</p><p>13:15 - how do they manage Oliver's Nannies (staffing &amp; training)</p><p>17:07 - how Kathy got involved in childcare franchising</p><p>23:45 - what you need to open a franchise</p><p>34:45 - customer acquisition</p><p>37:50 - who's the competition</p><p>43:00 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://oliversnannies.com/" rel="noopener noreferrer" target="_blank">Oliver's Nannies</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 51: On this episode of Pursuit of Profit, Justin speaks with Kathy Livingston, co-founder and president of Oliver's Nannies. We talk about how Oliver's Nannies is filling a void in the underserved childcare space. The importance of optimizing your marketing spend in a targeted area. And why Oliver's Nannies could be a great alternative to staffing or senior care franchises. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>03:30 - why there's a lack of childcare in franchising</p><p>13:15 - how do they manage Oliver's Nannies (staffing &amp; training)</p><p>17:07 - how Kathy got involved in childcare franchising</p><p>23:45 - what you need to open a franchise</p><p>34:45 - customer acquisition</p><p>37:50 - who's the competition</p><p>43:00 - Item 19</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://oliversnannies.com/" rel="noopener noreferrer" target="_blank">Oliver's Nannies</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">032d1a76-755b-11ef-8373-07dfdb4fb854</guid><itunes:image href="https://artwork.captivate.fm/31346bfa-2455-436e-9056-850469e99f75/Ep-51.jpg"/><pubDate>Wed, 18 Sep 2024 13:46:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d5f24a34-0751-41a8-8234-d3c423cb988b.mp3" length="114853455" type="audio/mpeg"/><itunes:duration>59:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>51</itunes:episode><podcast:episode>51</podcast:episode><itunes:summary>Episode 51: On this episode of Pursuit of Profit, Justin speaks with Kathy Livingston, co-founder and president of Oliver&apos;s Nannies. We talk about how Oliver&apos;s Nannies is filling a void in the underserved childcare space. The importance of optimizing your marketing spend in a targeted area. And why Oliver&apos;s Nannies could be a great alternative to staffing or senior care franchises. Take a listen...
-----
Timestamps:
03:30 - why there&apos;s a lack of childcare in franchising
13:15 - how do they manage Oliver&apos;s Nannies (staffing &amp; training)
17:07 - how Kathy got involved in childcare franchising
23:45 - what you need to open a franchise
34:45 - customer acquisition
37:50 - who&apos;s the competition
43:00 - Item 19
-----
Links:
🌐 Website - Oliver&apos;s Nannies
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary><podcast:alternateEnclosure type="video/youtube" title="Million $ Opportunities In Childcare Franchising with Kathy Livingston of Oliver&apos;s Nannies"><podcast:source uri="https://youtu.be/5kk4zVR18Zs"/></podcast:alternateEnclosure></item><item><title>Why We&apos;re Advising To Stay Away From Food &amp; Fitness with Cliff &amp; Justin</title><itunes:title>Why We&apos;re Advising To Stay Away From Food &amp; Fitness with Cliff &amp; Justin</itunes:title><description><![CDATA[<p>Episode 50: On this episode of Pursuit of Profit, Cliff and Justin take time to discuss why they're advising clients to stay away from fitness and food, how minimum wage and inflation increases have affected profitability in an already razor thin margin business, suffering from issues like retention and slow growth, and why a written investment discipline is so important in this slowing economy. You'll want to take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:20 - What we've learned from our guests</p><p>06:10 - Why they haven't talked about food or fitness</p><p>08:00 - Stats on fitness franchises</p><p>27:43 - Impact of inflation</p><p>36:40 - What's hurting the food space</p><p>54:20 - Criteria to buy a franchise</p><p>-----</p><p><strong>Links:</strong></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 50: On this episode of Pursuit of Profit, Cliff and Justin take time to discuss why they're advising clients to stay away from fitness and food, how minimum wage and inflation increases have affected profitability in an already razor thin margin business, suffering from issues like retention and slow growth, and why a written investment discipline is so important in this slowing economy. You'll want to take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>01:20 - What we've learned from our guests</p><p>06:10 - Why they haven't talked about food or fitness</p><p>08:00 - Stats on fitness franchises</p><p>27:43 - Impact of inflation</p><p>36:40 - What's hurting the food space</p><p>54:20 - Criteria to buy a franchise</p><p>-----</p><p><strong>Links:</strong></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">98f8124c-7040-11ef-835f-0311c0c583ea</guid><itunes:image href="https://artwork.captivate.fm/a18ab1e9-bc4d-4f83-8f22-c01db5c3e232/Ep-50-2.jpg"/><pubDate>Wed, 11 Sep 2024 19:25:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/bf994c31-3c52-4a2e-91a8-639935d5d985.mp3" length="107574004" type="audio/mpeg"/><itunes:duration>56:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>50</itunes:episode><podcast:episode>50</podcast:episode><itunes:summary>Episode 50: On this episode of Pursuit of Profit, Cliff and Justin take time to discuss why they&apos;re advising clients to stay away from fitness and food, how minimum wage and inflation increases have affected profitability in an already razor thin margin business, suffering from issues like retention and slow growth, and why a written investment discipline is so important in this slowing economy. You&apos;ll want to take a listen...
-----
Timestamps:
01:20 - What we&apos;ve learned from our guests
06:10 - Why they haven&apos;t talked about food or fitness
08:00 - Stats on fitness franchises
27:43 - Impact of inflation
36:40 - What&apos;s hurting the food space
54:20 - Criteria to buy a franchise
-----
Links:
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>$14M Company Built Without Money Or Experience with Josh Kattenberg RPM Express Franchisee</title><itunes:title>$14M Company Built Without Money Or Experience with Josh Kattenberg RPM Express Franchisee</itunes:title><description><![CDATA[<p>Episode 49: On this episode of Pursuit of Profit Cliff and Justin speak with Josh Kattenberg, a Real Property Management Express franchisee based in Sioux Falls, SD. We discuss how he built a $14 million company with no money and no industry experience. Why operating in a small market can have huge advantages. Why property management is recession and AI resilient. And why his goal of 20,000 units under management by 2029 is attainable. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:00 - what are the numbers of your property management franchise today</p><p>07:20 - how to grow the property management business</p><p>11:50 - what is multi-family management</p><p>14:20 - Josh's beginnings from a teacher</p><p>23:20 - RPM's numbers</p><p>31:50 - number of employees to run the business and on-site managers</p><p>36:10 - recession resistant</p><p>39:45 - wealth optimizer</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://expressrpm.com/" rel="noopener noreferrer" target="_blank">Real Property Management Express</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 49: On this episode of Pursuit of Profit Cliff and Justin speak with Josh Kattenberg, a Real Property Management Express franchisee based in Sioux Falls, SD. We discuss how he built a $14 million company with no money and no industry experience. Why operating in a small market can have huge advantages. Why property management is recession and AI resilient. And why his goal of 20,000 units under management by 2029 is attainable. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>00:00 - Intro</p><p>04:00 - what are the numbers of your property management franchise today</p><p>07:20 - how to grow the property management business</p><p>11:50 - what is multi-family management</p><p>14:20 - Josh's beginnings from a teacher</p><p>23:20 - RPM's numbers</p><p>31:50 - number of employees to run the business and on-site managers</p><p>36:10 - recession resistant</p><p>39:45 - wealth optimizer</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://expressrpm.com/" rel="noopener noreferrer" target="_blank">Real Property Management Express</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">19a776e4-6a1f-11ef-b5df-f76da0bdf553</guid><itunes:image href="https://artwork.captivate.fm/1f5ef500-fa9b-4fe9-b8c6-a01eba0d9ba6/Ep-49.jpg"/><pubDate>Wed, 04 Sep 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3843ef4c-c2d8-4e64-88c3-b87987756095.mp3" length="95634272" type="audio/mpeg"/><itunes:duration>49:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>49</itunes:episode><podcast:episode>49</podcast:episode><itunes:summary>Episode 49: On this episode of Pursuit of Profit Cliff and Justin speak with Josh Kattenberg, a Real Property Management Express franchisee based in Sioux Falls, SD. We discuss how he built a $14 million company with no money and no industry experience. Why operating in a small market can have huge advantages. Why property management is recession and AI resilient. And why his goal of 20,000 units under management by 2029 is attainable. Take a listen...
-----
Timestamps:
04:00 - what are the numbers of your property management franchise today
07:20 - how to grow the property management business
11:50 - what is multi-family management
14:20 - Josh&apos;s beginnings from a teacher
23:20 - RPM&apos;s numbers
31:50 - number of employees to run the business and on-site managers
36:10 - recession resistant
39:45 - wealth optimizer
-----
Links:
🌐 Website - Real Property Management Express
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>90% Customer and Employee Retention Rates with Joshua Malik of Joshua Tree Experts</title><itunes:title>90% Customer and Employee Retention Rates with Joshua Malik of Joshua Tree Experts</itunes:title><description><![CDATA[<p>Episode 48: On this episode of Pursuit of Profit Cliff and Justin speak with Joshua Malik, founder and CEO of Joshua Tree Experts. Josh discusses the Joshua Tree three: 3 businesses in one, the benefits of working outside the home, how Josh's 16 years of industry experience created a Joshua Tree model generating over $7 million a year.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>05:35 - Joshua's beginnings</p><p>08:30 - marketing</p><p>11:45 - working outside the home</p><p>14:50 - necessity of tree work</p><p>18:26 - tree care business is very professional</p><p>26:20 - recruiting franchisees</p><p>34:02 - what you get when you call Joshua Tree</p><p>40:55 - seasonality of the business - client and employee retention</p><p>43:30 - who's your client - acquisition costs</p><p>49:15 - Item 19</p><p>53:33 - insurance</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.joshuatreeexperts.com/" rel="noopener noreferrer" target="_blank">Joshua Tree Experts</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></description><content:encoded><![CDATA[<p>Episode 48: On this episode of Pursuit of Profit Cliff and Justin speak with Joshua Malik, founder and CEO of Joshua Tree Experts. Josh discusses the Joshua Tree three: 3 businesses in one, the benefits of working outside the home, how Josh's 16 years of industry experience created a Joshua Tree model generating over $7 million a year.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>05:35 - Joshua's beginnings</p><p>08:30 - marketing</p><p>11:45 - working outside the home</p><p>14:50 - necessity of tree work</p><p>18:26 - tree care business is very professional</p><p>26:20 - recruiting franchisees</p><p>34:02 - what you get when you call Joshua Tree</p><p>40:55 - seasonality of the business - client and employee retention</p><p>43:30 - who's your client - acquisition costs</p><p>49:15 - Item 19</p><p>53:33 - insurance</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.joshuatreeexperts.com/" rel="noopener noreferrer" target="_blank">Joshua Tree Experts</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.instagram.com/franocity/?hl=en" rel="noopener noreferrer" target="_blank">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.facebook.com/franocity/" rel="noopener noreferrer" target="_blank">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a>/<a href="https://www.linkedin.com/in/franocity/" rel="noopener noreferrer" target="_blank">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E" rel="noopener noreferrer" target="_blank"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/" rel="noopener noreferrer" target="_blank">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/" rel="noopener noreferrer" target="_blank">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">20093554-64e3-11ef-b875-2fc2d2d747fe</guid><itunes:image href="https://artwork.captivate.fm/b1a25478-acad-49c1-9570-67c442a82032/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 28 Aug 2024 11:37:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4a6fbbe0-eb54-4dbf-a961-aeb59d92fb9d.mp3" length="108639334" type="audio/mpeg"/><itunes:duration>56:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>48</itunes:episode><podcast:episode>48</podcast:episode><itunes:summary>Episode 48: On this episode of Pursuit of Profit Cliff and Justin speak with Joshua Malik, founder and CEO of Joshua Tree Experts. Josh discusses the Joshua Tree three: 3 businesses in one, the benefits of working outside the home, how Josh&apos;s 16 years of industry experience created a Joshua Tree model generating over $7 million a year.
-----
Timestamps:
05:35 - Joshua&apos;s beginnings
08:30 - marketing
11:45 - working outside the home
14:50 - necessity of tree work
18:26 - tree care business is very professional
26:20 - recruiting franchisees
34:02 - what you get when you call Joshua Tree
40:55 - seasonality of the business - client and employee retention
43:30 - who&apos;s your client - acquisition costs
49:15 - Item 19
53:33 - insurance
-----
Links:
🌐 Website - Joshua Tree Experts
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Senior Care:  A Low Upfront Investment With Major Returns with Josh Markland &amp; Chad Tracey of 2ndFamily</title><itunes:title>Senior Care:  A Low Upfront Investment With Major Returns with Josh Markland &amp; Chad Tracey of 2ndFamily</itunes:title><description><![CDATA[
        <p>Episode 47: On this episode of Pursuit of Profit Cliff speaks with Chad Tracey and Josh Markland, co-founders of 2ndFamily Home Care and Support Services franchise. We talk about their unique differentiators perform across the home care space, how inadequate care for their grandmother empowered them to create 2ndFamily, how their brand is performing across all markets, and why home care is an asymmetrical investment. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:31 - story of how 2ndFamily started</p><p>07:30 - Senior care 2.0</p><p>09:35 - Credentials &amp; what the home care nurses do</p><p>16:04 - How people pay</p><p>25:33 - Transparency with care</p><p>28:46 - Licensing</p><p>31:04 - Referral driven</p><p>32:06 - Item 19</p><p>36:08 - How to generate $1M - the game plan</p><p>44:13 - How to acquire customers</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://2ndfamily.com/">2ndFamily</a></p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 47: On this episode of Pursuit of Profit Cliff speaks with Chad Tracey and Josh Markland, co-founders of 2ndFamily Home Care and Support Services franchise. We talk about their unique differentiators perform across the home care space, how inadequate care for their grandmother empowered them to create 2ndFamily, how their brand is performing across all markets, and why home care is an asymmetrical investment. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:31 - story of how 2ndFamily started</p><p>07:30 - Senior care 2.0</p><p>09:35 - Credentials &amp; what the home care nurses do</p><p>16:04 - How people pay</p><p>25:33 - Transparency with care</p><p>28:46 - Licensing</p><p>31:04 - Referral driven</p><p>32:06 - Item 19</p><p>36:08 - How to generate $1M - the game plan</p><p>44:13 - How to acquire customers</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://2ndfamily.com/">2ndFamily</a></p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">4cd9bbfe-5f29-11ef-b06a-df29d4940d3b</guid><itunes:image href="https://artwork.captivate.fm/dca1db63-fbbd-4fb3-b398-87b5dd22801d/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 21 Aug 2024 11:30:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9111b542-cc4e-47f4-a41d-809671a74d2a.mp3" length="99446793" type="audio/mpeg"/><itunes:duration>51:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>47</itunes:episode><podcast:episode>47</podcast:episode><itunes:summary>Episode 47: On this episode of Pursuit of Profit Cliff speaks with Chad Tracey and Josh Markland, co-founders of 2ndFamily Home Care and Support Services franchise. We talk about their unique differentiators perform across the home care space, how inadequate care for their grandmother empowered them to create 2ndFamily, how their brand is performing across all markets, and why home care is an asymmetrical investment. Take a listen...
-----
Timestamps:
01:31 - story of how 2ndFamily started
07:30 - Senior care 2.0
09:35 - Credentials &amp; what the home care nurses do
16:04 - How people pay
25:33 - Transparency with care
28:46 - Licensing
31:04 - Referral driven
32:06 - Item 19
36:08 - How to generate $1M - the game plan
44:13 - How to acquire customers
-----
Links:
🌐 Website - 2ndFamily

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How A Low Investment Brand Yields 7-Figures with Courtney Yeager of The Tox</title><itunes:title>How A Low Investment Brand Yields 7-Figures with Courtney Yeager of The Tox</itunes:title><description><![CDATA[
        <p>Episode 46: On this episode of Pursuit of Profit Cliff and Justin speak with Courtney Yeager, founder and CEO of The Tox. Courtney talks about the very first franchise concept focusing on lymphatic health, why The Tox's clean branding makes it a standout in the world of franchising, and how this low investment brand helped her scale to 12 corporate locations doing an average of 7-figures. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:00 - How Courtney got to the point of creating The Tox</p><p>12:30 - How are you educating people about the what The Tox technique does</p><p>17:12 - How Courtney built a community at The Tox</p><p>20:16 - Cost</p><p>25:16 - How The Tox keeps investment costs low</p><p>33:27 - Why they specialize</p><p>34:15 - Where do you want to be located</p><p>38:40 - Why your lymphatic system</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.thetoxtechnique.com/</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 46: On this episode of Pursuit of Profit Cliff and Justin speak with Courtney Yeager, founder and CEO of The Tox. Courtney talks about the very first franchise concept focusing on lymphatic health, why The Tox's clean branding makes it a standout in the world of franchising, and how this low investment brand helped her scale to 12 corporate locations doing an average of 7-figures. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:00 - How Courtney got to the point of creating The Tox</p><p>12:30 - How are you educating people about the what The Tox technique does</p><p>17:12 - How Courtney built a community at The Tox</p><p>20:16 - Cost</p><p>25:16 - How The Tox keeps investment costs low</p><p>33:27 - Why they specialize</p><p>34:15 - Where do you want to be located</p><p>38:40 - Why your lymphatic system</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.thetoxtechnique.com/</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b5f8f586-59d0-11ef-8023-8709efea2587</guid><itunes:image href="https://artwork.captivate.fm/984c1e2e-8c73-41b2-aa99-0dfeb89f7a48/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 14 Aug 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/de7f3a22-46ba-4bd7-a8d0-ab83fd9e64ef.mp3" length="86921280" type="audio/mpeg"/><itunes:duration>45:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><itunes:summary>Episode 46: On this episode of Pursuit of Profit Cliff and Justin speak with Courtney Yeager, founder and CEO of The Tox. Courtney talks about the very first franchise concept focusing on lymphatic health, why The Tox&apos;s clean branding makes it a standout in the world of franchising, and how this low investment brand helped her scale to 12 corporate locations doing an average of 7-figures. Take a listen...
-----
Timestamps:
04:00 - How Courtney got to the point of creating The Tox
12:30 - How are you educating people about the what The Tox technique does
17:12 - How Courtney built a community at The Tox
20:16 - Cost
25:16 - How The Tox keeps investment costs low
33:27 - Why they specialize
34:15 - Where do you want to be located
38:40 - Why your lymphatic system
-----
Links:
🌐 Website - https://www.thetoxtechnique.com/
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Million Dollar Business Success Built On Culture with Ryan Parsons, CEO of Evive Brands</title><itunes:title>Million Dollar Business Success Built On Culture with Ryan Parsons, CEO of Evive Brands</itunes:title><description><![CDATA[
        <p>Episode 45: On this episode of Pursuit of Profit Cliff and Justin speak with Ryan Parsons, CEO of Evive Brands. Ryan talks about how he and his brother built that largest gutter franchise in the U.S., why he attributes his rapid success to culture, his growth plans for Evive Brands, and how Evive will focus on compassionate care for homes and people. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>03:00 - Why Brothers that just do gutters is so successful</p><p>05:34 - Publicizing earnings claims</p><p>19:30 - Downside of national homebuilders' accounts</p><p>27:09 - Skill ladder</p><p>35:40 - Evive Brands</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.brothersgutters.com/</p><p>🌐 Website - https://evivebrands.com/</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 45: On this episode of Pursuit of Profit Cliff and Justin speak with Ryan Parsons, CEO of Evive Brands. Ryan talks about how he and his brother built that largest gutter franchise in the U.S., why he attributes his rapid success to culture, his growth plans for Evive Brands, and how Evive will focus on compassionate care for homes and people. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>03:00 - Why Brothers that just do gutters is so successful</p><p>05:34 - Publicizing earnings claims</p><p>19:30 - Downside of national homebuilders' accounts</p><p>27:09 - Skill ladder</p><p>35:40 - Evive Brands</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.brothersgutters.com/</p><p>🌐 Website - https://evivebrands.com/</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">bb873960-5361-11ef-b459-2b67268a1225</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 07 Aug 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3dc38e1b-9dcc-400d-84c0-e750da619daf.mp3" length="89850046" type="audio/mpeg"/><itunes:duration>46:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>45</itunes:episode><podcast:episode>45</podcast:episode><itunes:summary>Episode 45: On this episode of Pursuit of Profit Cliff and Justin speak with Ryan Parsons, CEO of Evive Brands. Ryan talks about how he and his brother built that largest gutter franchise in the U.S., why he attributes his rapid success to culture, his growth plans for Evive Brands, and how Evive will focus on compassionate care for homes and people. Take a listen...
-----
Timestamps:
03:00 - Why Brothers that just do gutters is so successful
05:34 - Publicizing earnings claims
19:30 - Downside of national homebuilders&apos; accounts
27:09 - Skill ladder
35:40 - Evive Brands
-----
Links:
🌐 Website - https://www.brothersgutters.com/
🌐 Website - https://evivebrands.com/

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Building 3 7-Figure Businesses In 5 Years with Jeff Labrecque of Conserva, Koala &amp; Bumble</title><itunes:title>Building 3 7-Figure Businesses In 5 Years with Jeff Labrecque of Conserva, Koala &amp; Bumble</itunes:title><description><![CDATA[
        <p>Episode 44: On this episode of Pursuit of Profit Cliff and Justin speak with Jeff Labrecque, multi-franchise owner. Jeff talks about his investments in Conserva Irrigation, Koala Insulation, and Bumble Roofing, how a medical sales rep. leveraged his background to build 3 7-figure businesses, how each business led him to acquire the next one, and why he wouldn't be successful as he is today if it wasn't for franchising. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:10 - Jeff's background</p><p>06:40 - Building company culture</p><p>13:00 - Why expand into another business/franchise</p><p>20:00 - Business models</p><p>25:10 - Labor models for each business</p><p>34:30 - Why absentee ownership is not viable</p><p>40:25 - Why buy a franchise - all the benefits</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.irrigationfranchise.com/</p><p>🌐 Website - https://koalainsulation.com/</p><p>🌐 Website - https://bumbleroofing.com/richmond</p><p>🌐 Website - https://empowerfranchising.com/</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 44: On this episode of Pursuit of Profit Cliff and Justin speak with Jeff Labrecque, multi-franchise owner. Jeff talks about his investments in Conserva Irrigation, Koala Insulation, and Bumble Roofing, how a medical sales rep. leveraged his background to build 3 7-figure businesses, how each business led him to acquire the next one, and why he wouldn't be successful as he is today if it wasn't for franchising. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:10 - Jeff's background</p><p>06:40 - Building company culture</p><p>13:00 - Why expand into another business/franchise</p><p>20:00 - Business models</p><p>25:10 - Labor models for each business</p><p>34:30 - Why absentee ownership is not viable</p><p>40:25 - Why buy a franchise - all the benefits</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.irrigationfranchise.com/</p><p>🌐 Website - https://koalainsulation.com/</p><p>🌐 Website - https://bumbleroofing.com/richmond</p><p>🌐 Website - https://empowerfranchising.com/</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">811610fa-4f2c-11ef-b578-8b089fd382f5</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 31 Jul 2024 11:24:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/aa54c31c-0688-4a1f-8dc1-e105c4a3832e.mp3" length="87815131" type="audio/mpeg"/><itunes:duration>45:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>44</itunes:episode><podcast:episode>44</podcast:episode><itunes:summary>Episode 44: On this episode of Pursuit of Profit Cliff and Justin speak with Jeff Labrecque, multi-franchise owner. Jeff talks about his investments in Conserva Irrigation, Koala Insulation, and Bumble Roofing, how a medical sales rep. leveraged his background to build 3 7-figure businesses, how each business led him to acquire the next one, and why he wouldn&apos;t be successful as he is today if it wasn&apos;t for franchising. Take a listen...
-----
Timestamps:
02:10 - Jeff&apos;s background
06:40 - Building company culture
13:00 - Why expand into another business/franchise
20:00 - Business models
25:10 - Labor models for each business
34:30 - Why absentee ownership is not viable
40:25 - Why buy a franchise - all the benefits
-----
Links:
🌐 Website - https://www.irrigationfranchise.com/
🌐 Website - https://koalainsulation.com/
🌐 Website - https://bumbleroofing.com/richmond
🌐 Website - https://empowerfranchising.com/

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Incredible Earning Potential With Unique 3D Imaging Franchise with Tom Hodgson of Shrunk 3D</title><itunes:title>Incredible Earning Potential With Unique 3D Imaging Franchise with Tom Hodgson of Shrunk 3D</itunes:title><description><![CDATA[
        <p>Episode 43: On this episode of Pursuit of Profit Cliff and Justin speak with Tom Hodgson, President of Shrunk 3D. They discuss Tom's success in building franchise brands, how Shrunk 3D is the first 3D scanning franchise, that's making money with event opportunities, through licensing deals, national accounts, universities, the military and athletes. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:30 - What Shrunk 3D does</p><p>08:40 - What the Shrunk 3D franchisee does</p><p>10:38 - Tom's background</p><p>15:58 - Locations and promotional products</p><p>22:17 - Numbers</p><p>28:50 - The statue creating process</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.shrunk3d.com/</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 43: On this episode of Pursuit of Profit Cliff and Justin speak with Tom Hodgson, President of Shrunk 3D. They discuss Tom's success in building franchise brands, how Shrunk 3D is the first 3D scanning franchise, that's making money with event opportunities, through licensing deals, national accounts, universities, the military and athletes. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:30 - What Shrunk 3D does</p><p>08:40 - What the Shrunk 3D franchisee does</p><p>10:38 - Tom's background</p><p>15:58 - Locations and promotional products</p><p>22:17 - Numbers</p><p>28:50 - The statue creating process</p><p>-----</p><p><strong>Links:</strong></p><p>🌐 Website - https://www.shrunk3d.com/</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">906016a8-46fa-11ef-a330-9b7c7264fd14</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Sun, 21 Jul 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/15ea3f12-d377-436a-8294-cba7c8d9ab67.mp3" length="78091081" type="audio/mpeg"/><itunes:duration>40:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>43</itunes:episode><podcast:episode>43</podcast:episode><itunes:summary>Episode 43: On this episode of Pursuit of Profit Cliff and Justin speak with Tom Hodgson, President of Shrunk 3D. They discuss Tom&apos;s success in building franchise brands, how Shrunk 3D is the first 3D scanning franchise, that&apos;s making money with event opportunities, through licensing deals, national accounts, universities, the military and athletes. Take a listen...
-----
Timestamps:
01:30 - What Shrunk 3D does
08:40 - What the Shrunk 3D franchisee does
10:38 - Tom&apos;s background
15:58 - Locations and promotional products
22:17 - Numbers
28:50 - The statue creating process
-----
Links:
🌐 Website - https://www.shrunk3d.com/
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>A $2.3 Billion Bubble Tea Industry With A 8-10% Annual Growth Rate with Carlos Antonius, CEO of Chatime</title><itunes:title>A $2.3 Billion Bubble Tea Industry With A 8-10% Annual Growth Rate with Carlos Antonius, CEO of Chatime</itunes:title><description><![CDATA[
        <p>Episode 42: On this episode of Pursuit of Profit Cliff and Justin speak with Carlos Antonius, CEO of Chatime, the largest bubble tea franchise in the world. They discuss the meteoric rise of boba (bubble) tea in the United States, how Carlos plans to grow 1,000 units in the U.S. alone, and how they took control of their product distribution through acquisition. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:55 - What is Chatime</p><p>12:20 - Why you'll switch to boba tea</p><p>15:09 - Adjusting Chatime to the US</p><p>17:55 - Competition</p><p>21:30 - Numbers</p><p>27:52 - Acquired the boba manufacturer</p><p>30:44 - Cost of labor</p><p>35:22 - Item 19</p><p>36:22 - Numbers &amp; size in Australia</p><p>43:20 - Carlos's background</p><p>48:33 - Collabs</p><p>55:10 - KPI</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - https://chatime.com/</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 42: On this episode of Pursuit of Profit Cliff and Justin speak with Carlos Antonius, CEO of Chatime, the largest bubble tea franchise in the world. They discuss the meteoric rise of boba (bubble) tea in the United States, how Carlos plans to grow 1,000 units in the U.S. alone, and how they took control of their product distribution through acquisition. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:55 - What is Chatime</p><p>12:20 - Why you'll switch to boba tea</p><p>15:09 - Adjusting Chatime to the US</p><p>17:55 - Competition</p><p>21:30 - Numbers</p><p>27:52 - Acquired the boba manufacturer</p><p>30:44 - Cost of labor</p><p>35:22 - Item 19</p><p>36:22 - Numbers &amp; size in Australia</p><p>43:20 - Carlos's background</p><p>48:33 - Collabs</p><p>55:10 - KPI</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - https://chatime.com/</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">0133b534-43e4-11ef-a191-f34721946d15</guid><itunes:image href="https://artwork.captivate.fm/70f419cc-0761-41bf-ac88-732f8a9794d2/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 17 Jul 2024 11:39:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0b33e5e0-4b65-4b82-aa94-12faddab3f1f.mp3" length="115874957" type="audio/mpeg"/><itunes:duration>01:00:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>42</itunes:episode><podcast:episode>42</podcast:episode><itunes:summary>Episode 42: On this episode of Pursuit of Profit Cliff and Justin speak with Carlos Antonius, CEO of Chatime, the largest bubble tea franchise in the world. They discuss the meteoric rise of boba (bubble) tea in the United States, how Carlos plans to grow 1,000 units in the U.S. alone, and how they took control of their product distribution through acquisition. Take a listen...
-----
Timestamps:
02:55 - What is Chatime
12:20 - Why you&apos;ll switch to boba tea
15:09 - Adjusting Chatime to the US
17:55 - Competition
21:30 - Numbers
27:52 - Acquired the boba manufacturer
30:44 - Cost of labor
35:22 - Item 19
36:22 - Numbers &amp; size in Australia
43:20 - Carlos&apos;s background
48:33 - Collabs
55:10 - KPI
------
Links:
🌐 Website - https://chatime.com/

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>95% Profit Margins With One To Many Concept with Maya Ratcliff of Hawaii Fluid Art</title><itunes:title>95% Profit Margins With One To Many Concept with Maya Ratcliff of Hawaii Fluid Art</itunes:title><description><![CDATA[
        <p>Episode 41: On this episode of Pursuit of Profit Cliff and Justin speak with Maya Ratcliff, founder of Hawaii Fluid Art. We talk about how an art concept that started in her garage grew to 140 locations in development, why she liquidated her entire life savings to ensure control of her brand, and why Hawaii Fluid Art is one of lowest brick and mortar investments. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:05 - Maya's background story</p><p>06:57 - Revenue streams</p><p>14:57 - Mobile unit operation</p><p>20:10 - Studio set up</p><p>22:50 - Work on the business - not in the business</p><p>32:35 - Item 19 numbers</p><p>35:30 - How to find the right franchisees</p><p>41:40 - Healthcare co-op for franchisees</p><p>44:45 - Art for art's sake</p><p>49:45 - Discovery Days</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - https://hawaiifluidart.com/</p><p>✉️ Email - info@hawaiifluidart.com</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 41: On this episode of Pursuit of Profit Cliff and Justin speak with Maya Ratcliff, founder of Hawaii Fluid Art. We talk about how an art concept that started in her garage grew to 140 locations in development, why she liquidated her entire life savings to ensure control of her brand, and why Hawaii Fluid Art is one of lowest brick and mortar investments. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:05 - Maya's background story</p><p>06:57 - Revenue streams</p><p>14:57 - Mobile unit operation</p><p>20:10 - Studio set up</p><p>22:50 - Work on the business - not in the business</p><p>32:35 - Item 19 numbers</p><p>35:30 - How to find the right franchisees</p><p>41:40 - Healthcare co-op for franchisees</p><p>44:45 - Art for art's sake</p><p>49:45 - Discovery Days</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - https://hawaiifluidart.com/</p><p>✉️ Email - info@hawaiifluidart.com</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">f4d24a48-3e62-11ef-bbdb-17457d7c358c</guid><itunes:image href="https://artwork.captivate.fm/3c99e918-902d-4ecf-bac1-e1a4f20dc6ac/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 10 Jul 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cfac71e9-b872-4d11-8ef8-ce166b46ed15.mp3" length="104991330" type="audio/mpeg"/><itunes:duration>54:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>41</itunes:episode><podcast:episode>41</podcast:episode><itunes:summary>Episode 41: On this episode of Pursuit of Profit Cliff and Justin speak with Maya Ratcliff, founder of Hawaii Fluid Art. We talk about how an art concept that started in her garage grew to 140 locations in development, why she liquidated her entire life savings to ensure control of her brand, and why Hawaii Fluid Art is one of lowest brick and mortar investments. Take a listen...
-----
Timestamps:
04:05 - Maya&apos;s background story
06:57 - Revenue streams
14:57 - Mobile unit operation
20:10 - Studio set up
22:50 - Work on the business - not in the business
32:35 - Item 19 numbers
35:30 - How to find the right franchisees
41:40 - Healthcare co-op for franchisees
44:45 - Art for art&apos;s sake
49:45 - Discovery Days
------
Links:
🌐 Website - https://hawaiifluidart.com/
✉️ Email - info@hawaiifluidart.com
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How A $700 Investment Turned Into $700M/Year Empire with Brian Scudamore of 1800-Got-Junk?</title><itunes:title>How A $700 Investment Turned Into $700M/Year Empire with Brian Scudamore of 1800-Got-Junk?</itunes:title><description><![CDATA[
        <p>Episode 40: On this episode of Pursuit of Profit Cliff and Justin speak with Brain Scudamore, founder and CEO of 1800-Got-Junk. We talk about how a $700 investment turned into a $700M/year empire, why Brian fired his entire staff and started over after 5 years of business, how he uses the 4H process to select franchise partners and a guarantee that makes WOW 1 Day Painting a low risk investment. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:10 - McDonald's parking lot intro story</p><p>06:45 - Why overcapitalizing is a problem when starting a business</p><p>11:23 - Everything is a team sport in business</p><p>19:24 - Why Brian fired all of his employees</p><p>21:20 - Beer &amp; BBQ test</p><p>23:54 - Fred DeLuca</p><p>33:15 - How he responds to private equity</p><p>36:20 - Franchise fee guarantee</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://brianscudamore.com/">Brian Scudamore</a></p><p>🌐 Website - <a href="https://www.1800gotjunk.com/us_en">1800-Got-Junk?</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 40: On this episode of Pursuit of Profit Cliff and Justin speak with Brain Scudamore, founder and CEO of 1800-Got-Junk. We talk about how a $700 investment turned into a $700M/year empire, why Brian fired his entire staff and started over after 5 years of business, how he uses the 4H process to select franchise partners and a guarantee that makes WOW 1 Day Painting a low risk investment. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:10 - McDonald's parking lot intro story</p><p>06:45 - Why overcapitalizing is a problem when starting a business</p><p>11:23 - Everything is a team sport in business</p><p>19:24 - Why Brian fired all of his employees</p><p>21:20 - Beer &amp; BBQ test</p><p>23:54 - Fred DeLuca</p><p>33:15 - How he responds to private equity</p><p>36:20 - Franchise fee guarantee</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://brianscudamore.com/">Brian Scudamore</a></p><p>🌐 Website - <a href="https://www.1800gotjunk.com/us_en">1800-Got-Junk?</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">d8577cae-38da-11ef-8f35-27c464b22c6b</guid><itunes:image href="https://artwork.captivate.fm/19462d49-c6fe-4d6f-9241-44d4b1a3f8ef/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 03 Jul 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/29f609c4-b284-4100-ba0d-b23d00b69415.mp3" length="73403027" type="audio/mpeg"/><itunes:duration>38:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>40</itunes:episode><podcast:episode>40</podcast:episode><itunes:summary>Episode 40: On this episode of Pursuit of Profit Cliff and Justin speak with Brain Scudamore, founder and CEO of 1800-Got-Junk. We talk about how a $700 investment turned into a $700M/year empire, why Brian fired his entire staff and started over after 5 years of business, how he uses the 4H process to select franchise partners and a guarantee that makes WOW 1 Day Painting a low risk investment. Take a listen...
-----
Timestamps:
02:10 - McDonald&apos;s parking lot intro story
06:45 - Why overcapitalizing is a problem when starting a business
11:23 - Everything is a team sport in business
19:24 - Why Brian fired all of his employees
21:20 - Beer &amp; BBQ test
23:54 - Fred DeLuca
33:15 - How he responds to private equity
36:20 - Franchise fee guarantee
------
Links:
🌐 Website - Brian Scudamore
🌐 Website - 1800-Got-Junk?
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>A $13M Business With Only 33 Employees with Jasen Lawrence, City Wide Facility Solutions </title><itunes:title>A $13M Business With Only 33 Employees with Jasen Lawrence, City Wide Facility Solutions </itunes:title><description><![CDATA[
        <p>Episode 39: On this episode of Pursuit of Profit Justin speaks with Jasen Lawrence, franchise owner of City Wide Facility Solutions in the state of Washington. Jasen talks about his background that led him to City Wide, how he manages a $13M business with just 33 employees, and how City Wide's model - with over 20 service offerings - is key to winning business. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:05 - Jasen's life before City Wide</p><p>08:20 - The support from other franchisors</p><p>09:40 - Why Jasen chose City Wide</p><p>14:30 - What is the City Wide model</p><p>18:46 - What did year 1 look like</p><p>23:20 - How did you conduct sales</p><p>26:33 - How much is recurring revenue &amp; numbers</p><p>33:50 - Relationship with franchisor</p><p>42:40 - Difference between the top quartile franchisees</p><p>49:49 - Mentors</p><p>54:56 - What is your 5-10 year plan</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://washington.gocitywide.com/">City Wide</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 39: On this episode of Pursuit of Profit Justin speaks with Jasen Lawrence, franchise owner of City Wide Facility Solutions in the state of Washington. Jasen talks about his background that led him to City Wide, how he manages a $13M business with just 33 employees, and how City Wide's model - with over 20 service offerings - is key to winning business. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:05 - Jasen's life before City Wide</p><p>08:20 - The support from other franchisors</p><p>09:40 - Why Jasen chose City Wide</p><p>14:30 - What is the City Wide model</p><p>18:46 - What did year 1 look like</p><p>23:20 - How did you conduct sales</p><p>26:33 - How much is recurring revenue &amp; numbers</p><p>33:50 - Relationship with franchisor</p><p>42:40 - Difference between the top quartile franchisees</p><p>49:49 - Mentors</p><p>54:56 - What is your 5-10 year plan</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://washington.gocitywide.com/">City Wide</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">bf20c7b0-335b-11ef-ab5e-539338577be7</guid><itunes:image href="https://artwork.captivate.fm/c81af1b7-1f05-4355-910e-f94894591a06/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 26 Jun 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a57baa6b-3141-41e9-b13c-8f406c6557d9.mp3" length="113234523" type="audio/mpeg"/><itunes:duration>58:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>39</itunes:episode><podcast:episode>39</podcast:episode><itunes:summary>Episode 39: On this episode of Pursuit of Profit Justin speaks with Jasen Lawrence, franchise owner of City Wide Facility Solutions in the state of Washington. Jasen talks about his background that led him to City Wide, how he manages a $13M business with just 33 employees, and how City Wide&apos;s model - with over 20 service offerings - is key to winning business. Take a listen...
-----
Timestamps:
02:05 - Jasen&apos;s life before City Wide
08:20 - The support from other franchisors
09:40 - Why Jasen chose City Wide
14:30 - What is the City Wide model
18:46 - What did year 1 look like
23:20 - How did you conduct sales
26:33 - How much is recurring revenue &amp; numbers
33:50 - Relationship with franchisor
42:40 - Difference between the top quartile franchisees
49:49 - Mentors
54:56 - What is your 5-10 year plan
------
Links:
🌐 Website - City Wide
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>7-Figure+ Earning Potential in Trillion $ Industry with Adam Cahill of Supply Pointe</title><itunes:title>7-Figure+ Earning Potential in Trillion $ Industry with Adam Cahill of Supply Pointe</itunes:title><description><![CDATA[
        <p>Episode 38: On this episode of Pursuit of Profit Justin and Cliff speak with Adam Cahill, CEO of Supply Pointe - a trucking, warehouse, pallet, and industrial packaging supplies company. Adam talks about getting a piece of the trillion dollar logistics industry, why Supply Pointe loves veterans as franchise owners, and how brokering pallets became a major profit center. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>03:30 - How Adam got into the business of logistics</p><p>07:05 - How much franchisees can earn at Supply Pointe</p><p>10:27 - Pallets are the door opener in this industry</p><p>17:07 - Labor model</p><p>19:17 - Marketing plans for franchisees</p><p>21:48 - Lack of competition in this space</p><p>32:12 - Define a territory</p><p>39:40 - Secret sauce for Supply Pointe</p><p>44:44 - Item 19</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://supplypointe.com/">Supply Pointe</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 38: On this episode of Pursuit of Profit Justin and Cliff speak with Adam Cahill, CEO of Supply Pointe - a trucking, warehouse, pallet, and industrial packaging supplies company. Adam talks about getting a piece of the trillion dollar logistics industry, why Supply Pointe loves veterans as franchise owners, and how brokering pallets became a major profit center. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>03:30 - How Adam got into the business of logistics</p><p>07:05 - How much franchisees can earn at Supply Pointe</p><p>10:27 - Pallets are the door opener in this industry</p><p>17:07 - Labor model</p><p>19:17 - Marketing plans for franchisees</p><p>21:48 - Lack of competition in this space</p><p>32:12 - Define a territory</p><p>39:40 - Secret sauce for Supply Pointe</p><p>44:44 - Item 19</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://supplypointe.com/">Supply Pointe</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">44dd0516-2d9f-11ef-9a34-2712dd3ff3d4</guid><itunes:image href="https://artwork.captivate.fm/8cb2fb0e-a009-4148-9d08-2e90dfc4c643/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 19 Jun 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4abc5693-18e5-465a-bf49-5df3e8fc335b.mp3" length="97238219" type="audio/mpeg"/><itunes:duration>50:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>38</itunes:episode><podcast:episode>38</podcast:episode><itunes:summary>Episode 38: On this episode of Pursuit of Profit Justin and Cliff speak with Adam Cahill, CEO of Supply Pointe - a trucking, warehouse, pallet, and industrial packaging supplies company. Adam talks about getting a piece of the trillion dollar logistics industry, why Supply Pointe loves veterans as franchise owners, and how brokering pallets became a major profit center. Take a listen...
-----
Timestamps:
03:30 - How Adam got into the business of logistics
07:05 - How much franchisees can earn at Supply Pointe
10:27 - Pallets are the door opener in this industry
17:07 - Labor model
19:17 - Marketing plans for franchisees
21:48 - Lack of competition in this space
32:12 - Define a territory
39:40 - Secret sauce for Supply Pointe
44:44 - Item 19
------
Links:
🌐 Website - Supply Pointe
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>3-in-1 Business Model Making Millions with Andy Fuller of Mosquito Hunters</title><itunes:title>3-in-1 Business Model Making Millions with Andy Fuller of Mosquito Hunters</itunes:title><description><![CDATA[
        <p>Episode 37: On this episode of Pursuit of Profit Justin and Cliff speak with Andy Fuller, CEO of Mosquito Hunters. Andy talks about his negative corporate experience that drove him to self-employment, the evolution of the model - incorporating three businesses into one, and how his company is making millions by exterminating the most deadly insect on the planet. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:03 - Andy's corporate America experience</p><p>12:00 - How he's creating a strong business culture &amp; launching franchisees</p><p>18:12 - Customer retention rate and customer acquisition cost</p><p>21:08 - Talk about the active ingredients in mosquito control</p><p>31:00 - 3-in-1 business model</p><p>40:23 - The numbers</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://mosquitohunters.com/">Mosquito Hunters</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 37: On this episode of Pursuit of Profit Justin and Cliff speak with Andy Fuller, CEO of Mosquito Hunters. Andy talks about his negative corporate experience that drove him to self-employment, the evolution of the model - incorporating three businesses into one, and how his company is making millions by exterminating the most deadly insect on the planet. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:03 - Andy's corporate America experience</p><p>12:00 - How he's creating a strong business culture &amp; launching franchisees</p><p>18:12 - Customer retention rate and customer acquisition cost</p><p>21:08 - Talk about the active ingredients in mosquito control</p><p>31:00 - 3-in-1 business model</p><p>40:23 - The numbers</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://mosquitohunters.com/">Mosquito Hunters</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">3a27001e-2821-11ef-851f-5f47d69b74ac</guid><itunes:image href="https://artwork.captivate.fm/742ef053-f9f3-4ead-a4e0-b450c3e9161d/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 12 Jun 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0af15bff-ef45-471a-9c16-ca1d24d11c61.mp3" length="93755631" type="audio/mpeg"/><itunes:duration>48:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>35</itunes:episode><podcast:episode>35</podcast:episode><itunes:summary>Episode 37: On this episode of Pursuit of Profit Justin and Cliff speak with Andy Fuller, CEO of Mosquito Hunters. Andy talks about his negative corporate experience that drove him to self-employment, the evolution of the model - incorporating three businesses into one, and how his company is making millions by exterminating the most deadly insect on the planet. Take a listen...
-----
Timestamps:
02:03 - Andy&apos;s corporate America experience
12:00 - How he&apos;s creating a strong business culture &amp; launching franchisees
18:12 - Customer retention rate and customer acquisition cost
21:08 - Talk about the active ingredients in mosquito control
31:00 - 3-in-1 business model
40:23 - The numbers
------
Links:
🌐 Website - Mosquito Hunters
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Top Franchisees Earn $2M + with Lisa Merry of Junk Kings</title><itunes:title>Top Franchisees Earn $2M + with Lisa Merry of Junk Kings</itunes:title><description><![CDATA[
        <p>Episode 36: On this episode of Pursuit of Profit Justin and Cliff speak with Lisa Merry, President of Junk King. From school teacher to the C-suite, Lisa talks about how Junk King is making a positive environmental impact and how the top franchisees are doing $2M + in revenue. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:17 - Background on Neighborly (global franchisor) and Junk King</p><p>05:40 - Lisa's background</p><p>11:10 - Neighborly influence on brand</p><p>17:05 - Private equity getting involved in home services</p><p>25:50 - How do you separate yourselves from the competition</p><p>32:35 - The numbers</p><p>46:20 - How does Junk King give back to the community</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.junk-king.com/">Junk King</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 36: On this episode of Pursuit of Profit Justin and Cliff speak with Lisa Merry, President of Junk King. From school teacher to the C-suite, Lisa talks about how Junk King is making a positive environmental impact and how the top franchisees are doing $2M + in revenue. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:17 - Background on Neighborly (global franchisor) and Junk King</p><p>05:40 - Lisa's background</p><p>11:10 - Neighborly influence on brand</p><p>17:05 - Private equity getting involved in home services</p><p>25:50 - How do you separate yourselves from the competition</p><p>32:35 - The numbers</p><p>46:20 - How does Junk King give back to the community</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://www.junk-king.com/">Junk King</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">884bf83c-22de-11ef-bffe-9f1227799e1f</guid><itunes:image href="https://artwork.captivate.fm/d8d609c0-8252-4e64-a831-78db5b11164d/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 05 Jun 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/57971294-bfae-4f91-8927-22df8bf6d287.mp3" length="98993327" type="audio/mpeg"/><itunes:duration>51:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>34</itunes:episode><podcast:episode>34</podcast:episode><itunes:summary>Episode 36: On this episode of Pursuit of Profit Justin and Cliff speak with Lisa Merry, President of Junk King. From school teacher to the C-suite, Lisa talks about how Junk King is making a positive environmental impact and how the top franchisees are doing $2M + in revenue. Take a listen...
-----
Timestamps:
01:17 - Background on Neighborly (global franchisor) and Junk King
05:40 - Lisa&apos;s background
11:10 - Neighborly influence on brand
17:05 - Private equity getting involved in home services
25:50 - How do you separate yourselves from the competition
32:35 - The numbers
46:20 - How does Junk King give back to the community
------
Links:
🌐 Website - Junk King
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Half Million A Year Working Five Days A Week with Chris Stoness of Sparkle Squad </title><itunes:title>Half Million A Year Working Five Days A Week with Chris Stoness of Sparkle Squad </itunes:title><description><![CDATA[
        <p>Episode 35: On this episode of Pursuit of Profit Justin and Cliff speak with Chris Stoness, founder and CEO of Sparkle Squad window cleaners. They talk about how Chris built a multi-million dollar window cleaning empire (Elite Window Cleaning) in Canada, his expansion plans in the U.S., how he revolutionized the window cleaning process and how franchises win big in low barrier to entry brands.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:02 - How Chris got to this point</p><p>09:49 - We built this with passion and share it with our franchisees</p><p>14:50 - How I provide success for my franchisees</p><p>22:30 - How Chris disrupted the window cleaning industry</p><p>29:30 - Who is our ideal employee</p><p>32:50 - How does the business operate in Canada vs. US</p><p>48:00 - How does Elite Window Cleaning do in Canada</p><p>51:53 - How much can a commercial van get a day</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://sparklesquad.com/">Sparkle Squad</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 35: On this episode of Pursuit of Profit Justin and Cliff speak with Chris Stoness, founder and CEO of Sparkle Squad window cleaners. They talk about how Chris built a multi-million dollar window cleaning empire (Elite Window Cleaning) in Canada, his expansion plans in the U.S., how he revolutionized the window cleaning process and how franchises win big in low barrier to entry brands.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:02 - How Chris got to this point</p><p>09:49 - We built this with passion and share it with our franchisees</p><p>14:50 - How I provide success for my franchisees</p><p>22:30 - How Chris disrupted the window cleaning industry</p><p>29:30 - Who is our ideal employee</p><p>32:50 - How does the business operate in Canada vs. US</p><p>48:00 - How does Elite Window Cleaning do in Canada</p><p>51:53 - How much can a commercial van get a day</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website - <a href="https://sparklesquad.com/">Sparkle Squad</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">3f745286-1dd3-11ef-bcbd-73bc0ff05976</guid><itunes:image href="https://artwork.captivate.fm/4a297f15-0b1e-41ca-a3dd-dd7c594f80f6/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 29 May 2024 16:44:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/56344d0a-553e-4965-91ed-76d4443df25a.mp3" length="112089253" type="audio/mpeg"/><itunes:duration>58:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><itunes:summary>Episode 35: On this episode of Pursuit of Profit Justin and Cliff speak with Chris Stoness, founder and CEO of Sparkle Squad window cleaners. They talk about how Chris built a multi-million dollar window cleaning empire (Elite Window Cleaning) in Canada, his expansion plans in the U.S., how he revolutionized the window cleaning process and how franchises win big in low barrier to entry brands.
-----
Timestamps:
02:02 - How Chris got to this point
09:49 - We built this with passion and share it with our franchisees
14:50 - How I provide success for my franchisees
22:30 - How Chris disrupted the window cleaning industry
29:30 - Who is our ideal employee
32:50 - How does the business operate in Canada vs. US
48:00 - How does Elite Window Cleaning do in Canada
51:53 - How much can a commercial van get a day
------
Links:
🌐 Website - Sparkle Squad
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How To Take Your Business from $1M to $10M+ with Brett Gilliland of Elite Entrepreneurs</title><itunes:title>How To Take Your Business from $1M to $10M+ with Brett Gilliland of Elite Entrepreneurs</itunes:title><description><![CDATA[
        <p>Episode 34: On this episode of Pursuit of Profit Justin speaks with Brett Gilliland, co-founder and CEO of Elite Entrepreneurs, a company that specializes in giving 7-figure business owners the knowledge, processes and tools to grow to $10M and beyond. Brett talks about the difference between $1M operator and a $10M operator, the importance of setting your vision in your organization, and why scaling is the key to unlocking all the benefits of being a business owner. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>* 02:13 - How Brett became an entrepreneur</p><p>* 07:25 - What's the difference between the $400K franchisee and the $2M franchisee</p><p>* 11:30 - Can anyone be a leader</p><p>* 17:00 - What should you focus on as the business owner</p><p>* 22:40 - Leadership and resignation</p><p>* 29:13 - What would you be looking for in a potential successful business today</p><p>* 42:30 - What would you say to someone who's deciding to jump into owning a business</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://growwithelite.com/">Elite Entrepreneurs</a></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 34: On this episode of Pursuit of Profit Justin speaks with Brett Gilliland, co-founder and CEO of Elite Entrepreneurs, a company that specializes in giving 7-figure business owners the knowledge, processes and tools to grow to $10M and beyond. Brett talks about the difference between $1M operator and a $10M operator, the importance of setting your vision in your organization, and why scaling is the key to unlocking all the benefits of being a business owner. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>* 02:13 - How Brett became an entrepreneur</p><p>* 07:25 - What's the difference between the $400K franchisee and the $2M franchisee</p><p>* 11:30 - Can anyone be a leader</p><p>* 17:00 - What should you focus on as the business owner</p><p>* 22:40 - Leadership and resignation</p><p>* 29:13 - What would you be looking for in a potential successful business today</p><p>* 42:30 - What would you say to someone who's deciding to jump into owning a business</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://growwithelite.com/">Elite Entrepreneurs</a></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ab56dbb2-17df-11ef-a7c0-23c7ac41137e</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 22 May 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8628d5c3-113b-4e32-a646-b1e3343a3941.mp3" length="89886357" type="audio/mpeg"/><itunes:duration>46:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><itunes:summary>Episode 34: On this episode of Pursuit of Profit Justin speaks with Brett Gilliland, co-founder and CEO of Elite Entrepreneurs, a company that specializes in giving 7-figure business owners the knowledge, processes and tools to grow to $10M and beyond. Brett talks about the difference between $1M operator and a $10M operator, the importance of setting your vision in your organization, and why scaling is the key to unlocking all the benefits of being a business owner. Take a listen...
-----
Timestamps:
* 02:13 - How Brett became an entrepreneur
* 07:25 - What&apos;s the difference between the $400K franchisee and the $2M franchisee
* 11:30 - Can anyone be a leader
* 17:00 - What should you focus on as the business owner
* 22:40 - Leadership and resignation
* 29:13 - What would you be looking for in a potential successful business today
* 42:30 - What would you say to someone who&apos;s deciding to jump into owning a business
------
Links:
* Elite Entrepreneurs
* Franocity
* Cliff Nonnenmacher (LinkedIn)
* Justin Guevara (LinkedIn)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Franchising Cutting Edge Therapies with John Klein of Pause Studio</title><itunes:title>Franchising Cutting Edge Therapies with John Klein of Pause Studio</itunes:title><description><![CDATA[
        <p>Episode 33: On this episode of Pursuit of Profit Cliff and Justin speak with John Klein, co-founder and CEO of Pause Studio. John talks about Pause becoming the leader in holistic wellness, how influencer marketing helped to build brand awareness, and why millennials are spending big on self-optimization. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:47 - John's background at Equinox &amp; Soul Cycle</p><p>12:55 - How does the membership work for Pause Studio?</p><p>17:50 - What are the popular therapies?</p><p>22:50 - Explanation of different therapies</p><p>40:50 - How influencer marketing for Pause works</p><p>51:25 - How to get a Pause franchise</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://pausestudio.com/">Pause Studio</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 33: On this episode of Pursuit of Profit Cliff and Justin speak with John Klein, co-founder and CEO of Pause Studio. John talks about Pause becoming the leader in holistic wellness, how influencer marketing helped to build brand awareness, and why millennials are spending big on self-optimization. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:47 - John's background at Equinox &amp; Soul Cycle</p><p>12:55 - How does the membership work for Pause Studio?</p><p>17:50 - What are the popular therapies?</p><p>22:50 - Explanation of different therapies</p><p>40:50 - How influencer marketing for Pause works</p><p>51:25 - How to get a Pause franchise</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://pausestudio.com/">Pause Studio</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">e286263c-125e-11ef-894a-9b84a85eb303</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 15 May 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/122f5d3b-6e10-42f5-8b37-2afb99652e38.mp3" length="115458370" type="audio/mpeg"/><itunes:duration>01:00:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>33</itunes:episode><podcast:episode>33</podcast:episode><itunes:summary>Episode 33: On this episode of Pursuit of Profit Cliff and Justin speak with John Klein, co-founder and CEO of Pause Studio. John talks about Pause becoming the leader in holistic wellness, how influencer marketing helped to build brand awareness, and why millennials are spending big on self-optimization. Take a listen...
-----
Timestamps:
01:47 - John&apos;s background at Equinox &amp; Soul Cycle
12:55 - How does the membership work for Pause Studio?
17:50 - What are the popular therapies?
22:50 - Explanation of different therapies
40:50 - How influencer marketing for Pause works
51:25 - How to get a Pause franchise
------
Links:
* Pause Studio
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>High Profitability In Taking Care Of Our Aging Population with Chuck Bongiovanni of Majestic Residences</title><itunes:title>High Profitability In Taking Care Of Our Aging Population with Chuck Bongiovanni of Majestic Residences</itunes:title><description><![CDATA[
        <p>Episode 32: On this episode of Pursuit of Profit Cliff talks to Chuck Bongiovanni, co-founder and CEO of Majestic Residences. They discuss how to capitalize on the graying of America, investing in an assisted living facility for the cost of a single family home, and how technology is improving the lives of our aging population. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:40 - who are you and what are Majestic Residences?</p><p>12:14 - new technology for aging adults</p><p>14:33 - how Majestic Residences work</p><p>26:50 - profitability</p><p>31:05 - liability</p><p>32:50 - robotic pets</p><p>37:27 - science of scent</p><p>40:09 - the numbers</p><p>49:48 - opportunities to lease to franchisees</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://www.majesticresidences.com/">Majestic Residences</a></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 32: On this episode of Pursuit of Profit Cliff talks to Chuck Bongiovanni, co-founder and CEO of Majestic Residences. They discuss how to capitalize on the graying of America, investing in an assisted living facility for the cost of a single family home, and how technology is improving the lives of our aging population. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>01:40 - who are you and what are Majestic Residences?</p><p>12:14 - new technology for aging adults</p><p>14:33 - how Majestic Residences work</p><p>26:50 - profitability</p><p>31:05 - liability</p><p>32:50 - robotic pets</p><p>37:27 - science of scent</p><p>40:09 - the numbers</p><p>49:48 - opportunities to lease to franchisees</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://www.majesticresidences.com/">Majestic Residences</a></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">f9371f84-0cce-11ef-94ee-bb5fd6465ba0</guid><itunes:image href="https://artwork.captivate.fm/29d9e1bd-4a31-4647-b779-f715d433be15/174a0a512b7faedac407de54ed1b017c.jpg"/><pubDate>Wed, 08 May 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9296fd83-08fd-4017-b0e2-53c1b42e5d9d.mp3" length="109546849" type="audio/mpeg"/><itunes:duration>57:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>32</itunes:episode><podcast:episode>32</podcast:episode><itunes:summary>Episode 32: On this episode of Pursuit of Profit Cliff talks to Chuck Bongiovanni, co-founder and CEO of Majestic Residences. They discuss how to capitalize on the graying of America, investing in an assisted living facility for the cost of a single family home, and how technology is improving the lives of our aging population. Take a listen...
-----
Timestamps:
01:40 - who are you and what are Majestic Residences?
12:14 - new technology for aging adults
14:33 - how Majestic Residences work
26:50 - profitability
31:05 - liability
32:50 - robotic pets
37:27 - science of scent
40:09 - the numbers
49:48 - opportunities to lease to franchisees
------
Links:
* Majestic Residences
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How To Launch 3 Brands In 3 Years with Steven Montgomery of ResiBrands </title><itunes:title>How To Launch 3 Brands In 3 Years with Steven Montgomery of ResiBrands </itunes:title><description><![CDATA[
        <p>Episode 31: On this episode of Pursuit of Profit, Justin and Cliff talk to Steven Montgomery, founder and CEO of ResiBrands - a home service franchise conglomerate. Steven talks about launching three brands in just 3 years, why That 1 Painter is the fastest growing painting franchise in the country, and why it's realistic for a franchisee to earn $1M per territory.</p><p>Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:27 - what's been hard about building ResiBrands?</p><p>08:12 - how did you grow That 1 Painter?</p><p>13:12 - what are the in-house agencies you created?</p><p>20:17 - what's the revenue stream model from the one painting brand?</p><p>26:13 - the different types of franchise models they sell</p><p>36:28 - what it's like raising your "franchise baby"?</p><p>39:12 - John Maxwell mentorship</p><p>44:05 - the beginning of That 1 Painter.</p><p>54:50 - definition of customer service of ResiBrands</p><p>------</p><p><strong>Links:</strong></p><p><strong>* </strong><a href="https://resibrands.com/"><strong>ResiBrands</strong></a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 31: On this episode of Pursuit of Profit, Justin and Cliff talk to Steven Montgomery, founder and CEO of ResiBrands - a home service franchise conglomerate. Steven talks about launching three brands in just 3 years, why That 1 Painter is the fastest growing painting franchise in the country, and why it's realistic for a franchisee to earn $1M per territory.</p><p>Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:27 - what's been hard about building ResiBrands?</p><p>08:12 - how did you grow That 1 Painter?</p><p>13:12 - what are the in-house agencies you created?</p><p>20:17 - what's the revenue stream model from the one painting brand?</p><p>26:13 - the different types of franchise models they sell</p><p>36:28 - what it's like raising your "franchise baby"?</p><p>39:12 - John Maxwell mentorship</p><p>44:05 - the beginning of That 1 Painter.</p><p>54:50 - definition of customer service of ResiBrands</p><p>------</p><p><strong>Links:</strong></p><p><strong>* </strong><a href="https://resibrands.com/"><strong>ResiBrands</strong></a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7b224fbe-076b-11ef-9e5d-8f927272de15</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 01 May 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9cc51425-1b62-4544-8d39-70e054e49527.mp3" length="136723051" type="audio/mpeg"/><itunes:duration>01:11:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>31</itunes:episode><podcast:episode>31</podcast:episode><itunes:summary>Episode 31: On this episode of Pursuit of Profit, Justin and Cliff talk to Steven Montgomery, founder and CEO of ResiBrands - a home service franchise conglomerate. Steven talks about launching three brands in just 3 years, why That 1 Painter is the fastest growing painting franchise in the country, and why it&apos;s realistic for a franchisee to earn $1M per territory.
Take a listen...
-----
Timestamps:
04:27 - what&apos;s been hard about building ResiBrands?
08:12 - how did you grow That 1 Painter?
13:12 - what are the in-house agencies you created?
20:17 - what&apos;s the revenue stream model from the one painting brand?
26:13 - the different types of franchise models they sell
36:28 - what it&apos;s like raising your &quot;franchise baby&quot;?
39:12 - John Maxwell mentorship
44:05 - the beginning of That 1 Painter.
54:50 - definition of customer service of ResiBrands
------
Links:
* ResiBrands
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Follow The Process To Make $1M+ with Troy Rainsberg of Garage Kings</title><itunes:title>Follow The Process To Make $1M+ with Troy Rainsberg of Garage Kings</itunes:title><description><![CDATA[
        <p>Episode 30: On this episode of Pursuit of Profit, Justin and Cliff talk to Troy Rainsberg, CEO of Garage Kings. Troy talks about taking an HVAC from $1M to over $150M in sales, why the garage is becoming an extension of the home, and how following the process you're guaranteed success.</p><p>Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>05:00 - From HVAC to garages</p><p>16:16 - How Covid affected the garage?</p><p>24:30 - How Garage Kings train their technicians?</p><p>42:50 - What's the total investment for a Garage Kings franchise?</p><p>46:00 - Who's your customer?</p><p>47:30 - How much can you make with Garage Kings?</p><p>01:01:55 - What do you do for your franchisees?</p><p>------</p><p><strong>Links:</strong></p><p><strong>* </strong><a href="https://garagekings.com/"><strong>Garage Kings</strong></a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 30: On this episode of Pursuit of Profit, Justin and Cliff talk to Troy Rainsberg, CEO of Garage Kings. Troy talks about taking an HVAC from $1M to over $150M in sales, why the garage is becoming an extension of the home, and how following the process you're guaranteed success.</p><p>Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>05:00 - From HVAC to garages</p><p>16:16 - How Covid affected the garage?</p><p>24:30 - How Garage Kings train their technicians?</p><p>42:50 - What's the total investment for a Garage Kings franchise?</p><p>46:00 - Who's your customer?</p><p>47:30 - How much can you make with Garage Kings?</p><p>01:01:55 - What do you do for your franchisees?</p><p>------</p><p><strong>Links:</strong></p><p><strong>* </strong><a href="https://garagekings.com/"><strong>Garage Kings</strong></a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">9180b750-01da-11ef-9c35-63582a1c6ce5</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 24 Apr 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6ed09afb-887a-443f-88fb-ffd27deed2f7.mp3" length="138367666" type="audio/mpeg"/><itunes:duration>01:12:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>30</itunes:episode><podcast:episode>30</podcast:episode><itunes:summary>Episode 30: On this episode of Pursuit of Profit, Justin and Cliff talk to Troy Rainsberg, CEO of Garage Kings. Troy talks about taking an HVAC from $1M to over $150M in sales, why the garage is becoming an extension of the home, and how following the process you&apos;re guaranteed success.
Take a listen...
-----
Timestamps:
05:00 - From HVAC to garages
16:16 - How Covid affected the garage?
24:30 - How Garage Kings train their technicians?
42:50 - What&apos;s the total investment for a Garage Kings franchise?
46:00 - Who&apos;s your customer?
47:30 - How much can you make with Garage Kings?
01:01:55 - What do you do for your franchisees?
------
Links:
* Garage Kings
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Buying a Franchise 101 with Emilio Soli of Franocity</title><itunes:title>Buying a Franchise 101 with Emilio Soli of Franocity</itunes:title><description><![CDATA[
        <p>Episode 29: On this episode of Pursuit of Profit, Justin and Cliff talk to Emilio Soli, former franchise owner and top franchise consultant with Franocity. They discuss the benefits of working with a franchise consultant, why you don't need industry experience to buy a franchise, how Emilio took a boring non-brick and mortar business from zero to 4 million in revenue in six years.</p><p>If you're considering buying a franchise, this episode is for you... take a listen.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:00 - how Emilio got into franchising</p><p>13:50 - independent business vs. franchise</p><p>15:09 - entrepreneurial spirit</p><p>17:38 - ROBS / How much do I invest?</p><p>26:46 - brick &amp; mortar vs. non-brick &amp; mortar</p><p>28:16 - what does a franchise consultant do?</p><p>36:23 - sales vs. marketing</p><p>49:20 - answers to key franchising questions</p><p>------</p><p><strong>Links:</strong></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 29: On this episode of Pursuit of Profit, Justin and Cliff talk to Emilio Soli, former franchise owner and top franchise consultant with Franocity. They discuss the benefits of working with a franchise consultant, why you don't need industry experience to buy a franchise, how Emilio took a boring non-brick and mortar business from zero to 4 million in revenue in six years.</p><p>If you're considering buying a franchise, this episode is for you... take a listen.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:00 - how Emilio got into franchising</p><p>13:50 - independent business vs. franchise</p><p>15:09 - entrepreneurial spirit</p><p>17:38 - ROBS / How much do I invest?</p><p>26:46 - brick &amp; mortar vs. non-brick &amp; mortar</p><p>28:16 - what does a franchise consultant do?</p><p>36:23 - sales vs. marketing</p><p>49:20 - answers to key franchising questions</p><p>------</p><p><strong>Links:</strong></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ea973c02-fc5c-11ee-82d7-5fb0083d1758</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 17 Apr 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/fc682d59-cfd5-4927-80d4-d59e0c0a2e76.mp3" length="92157620" type="audio/mpeg"/><itunes:duration>01:03:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>29</itunes:episode><podcast:episode>29</podcast:episode><itunes:summary>Episode 29: On this episode of Pursuit of Profit, Justin and Cliff talk to Emilio Soli, former franchise owner and top franchise consultant with Franocity. They discuss the benefits of working with a franchise consultant, why you don&apos;t need industry experience to buy a franchise, how Emilio took a boring non-brick and mortar business from zero to 4 million in revenue in six years.
If you&apos;re considering buying a franchise, this episode is for you... take a listen.
-----
Timestamps:
02:00 - how Emilio got into franchising
13:50 - independent business vs. franchise
15:09 - entrepreneurial spirit
17:38 - ROBS / How much do I invest?
26:46 - brick &amp; mortar vs. non-brick &amp; mortar
28:16 - what does a franchise consultant do?
36:23 - sales vs. marketing
49:20 - answers to key franchising questions
------
Links:
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>What Prevents Someone From Purchasing A Franchise/Business?</title><itunes:title>What Prevents Someone From Purchasing A Franchise/Business?</itunes:title><description><![CDATA[
        <p>Episode 28: On this episode of Pursuit of Profit, Justin and Cliff discuss how to overcome fear, how long-term pain can lead to long-term freedom and why now is the right time to invest in a franchise. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:40 - Finding the right franchise</p><p>10:33 - Need for franchise consultant</p><p>14:15 - Fear</p><p>30:00 - Choose your spouse wisely</p><p>33:40 - Brain games benefit</p><p>37:40 - Struggle is where greatness is found</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 28: On this episode of Pursuit of Profit, Justin and Cliff discuss how to overcome fear, how long-term pain can lead to long-term freedom and why now is the right time to invest in a franchise. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p>04:40 - Finding the right franchise</p><p>10:33 - Need for franchise consultant</p><p>14:15 - Fear</p><p>30:00 - Choose your spouse wisely</p><p>33:40 - Brain games benefit</p><p>37:40 - Struggle is where greatness is found</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">d8b26f90-f6d8-11ee-a30b-6b03a4ec40dd</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 10 Apr 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/26623549-cfc9-4e35-b428-45327811b7dc.mp3" length="78565986" type="audio/mpeg"/><itunes:duration>40:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>28</itunes:episode><podcast:episode>28</podcast:episode><itunes:summary>Episode 28: On this episode of Pursuit of Profit, Justin and Cliff discuss how to overcome fear, how long-term pain can lead to long-term freedom and why now is the right time to invest in a franchise. Take a listen...
-----
Timestamps:
04:40 - Finding the right franchise
10:33 - Need for franchise consultant
14:15 - Fear
30:00 - Choose your spouse wisely
33:40 - Brain games benefit
37:40 - Struggle is where greatness is found
------
Links:
* Franocity
* Cliff Nonnenmacher (LinkedIn)
* Justin Guevara (LinkedIn)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Creating A Multi-Million $ Company By Solving A Painting Industry Problem with Carmelo Marsala of SprayNet</title><itunes:title>Creating A Multi-Million $ Company By Solving A Painting Industry Problem with Carmelo Marsala of SprayNet</itunes:title><description><![CDATA[
        <p>Episode 27: On this episode of Pursuit of Profit, Justin and Cliff speak with Carmelo Marsala, founder and president of Spray-Net franchise. Carmelo talks about why Spray-Net is not a painting franchise, how he created a multi-million dollar company by solving a common problem in the painting industry, and how he patented formulas without being an chemical engineer. Take a listen to his story...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>03:07 - What is Spray-Net?</p>
<p>05:55 - Why he bought a painting franchise in college</p>
<p>07:33 - Patents</p>
<p>17:45 - First year as a franchisee</p>
<p>22:20 - The numbers</p>
<p>25:15 - TV experience</p>
<p>44:20 - What's the future of Spray-Net</p>
<p>50:25 - Can you pick the best franchisee</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://www.spray-net.com/">Spray-Net</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 27: On this episode of Pursuit of Profit, Justin and Cliff speak with Carmelo Marsala, founder and president of Spray-Net franchise. Carmelo talks about why Spray-Net is not a painting franchise, how he created a multi-million dollar company by solving a common problem in the painting industry, and how he patented formulas without being an chemical engineer. Take a listen to his story...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>03:07 - What is Spray-Net?</p>
<p>05:55 - Why he bought a painting franchise in college</p>
<p>07:33 - Patents</p>
<p>17:45 - First year as a franchisee</p>
<p>22:20 - The numbers</p>
<p>25:15 - TV experience</p>
<p>44:20 - What's the future of Spray-Net</p>
<p>50:25 - Can you pick the best franchisee</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://www.spray-net.com/">Spray-Net</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">dc37f2c6-f13c-11ee-99e1-b384d9dc70a4</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 03 Apr 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/623252ba-eeb5-4f1c-8b4e-4ab88d595660.mp3" length="105553186" type="audio/mpeg"/><itunes:duration>54:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>27</itunes:episode><podcast:episode>27</podcast:episode><itunes:summary>Episode 27: On this episode of Pursuit of Profit, Justin and Cliff speak with Carmelo Marsala, founder and president of Spray-Net franchise. Carmelo talks about why Spray-Net is not a painting franchise, how he created a multi-million dollar company by solving a common problem in the painting industry, and how he patented formulas without being an chemical engineer. Take a listen to his story...

-----

Timestamps:

03:07 - What is Spray-Net?

05:55 - Why he bought a painting franchise in college

07:33 - Patents

17:45 - First year as a franchisee

22:20 - The numbers

25:15 - TV experience

44:20 - What&apos;s the future of Spray-Net

50:25 - Can you pick the best franchisee

------

Links:

* Spray-Net

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>The More Successful Your Business - The Safer Your Community Is with Jeff Gartner of Hudson Valley Swim</title><itunes:title>The More Successful Your Business - The Safer Your Community Is with Jeff Gartner of Hudson Valley Swim</itunes:title><description><![CDATA[
        <p>Episode 26: On this episode of Pursuit of Profit, Justin speaks with Jeff Gartner, founder of Hudson Valley Swim, a swim school franchise. Jeff talks about the importance of swim schools teaching a life skill, why his franchise doesn't build swimming pools, and how this franchise model is profitable. Take a listen...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>02:55 - How Hudson Valley Swim started</p>
<p>06:22 - The Hudson Valley Swim school model</p>
<p>22:50 - The numbers</p>
<p>28:20 - The franchise fees and upfront expenses (business in a box concept)</p>
<p>33:20 - Why franchise 20 years after you started the business</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://hvswim.com/">Hudson Valley Swim</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 26: On this episode of Pursuit of Profit, Justin speaks with Jeff Gartner, founder of Hudson Valley Swim, a swim school franchise. Jeff talks about the importance of swim schools teaching a life skill, why his franchise doesn't build swimming pools, and how this franchise model is profitable. Take a listen...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>02:55 - How Hudson Valley Swim started</p>
<p>06:22 - The Hudson Valley Swim school model</p>
<p>22:50 - The numbers</p>
<p>28:20 - The franchise fees and upfront expenses (business in a box concept)</p>
<p>33:20 - Why franchise 20 years after you started the business</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://hvswim.com/">Hudson Valley Swim</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">4e2f628c-eb80-11ee-b57d-57dc88a4924f</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 27 Mar 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c366bd89-b1f5-44c7-bc7b-b2a89febf64a.mp3" length="82127180" type="audio/mpeg"/><itunes:duration>42:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>26</itunes:episode><podcast:episode>26</podcast:episode><itunes:summary>Episode 26: On this episode of Pursuit of Profit, Justin speaks with Jeff Gartner, founder of Hudson Valley Swim, a swim school franchise. Jeff talks about the importance of swim schools teaching a life skill, why his franchise doesn&apos;t build swimming pools, and how this franchise model is profitable. Take a listen...

-----

Timestamps:

02:55 - How Hudson Valley Swim started

06:22 - The Hudson Valley Swim school model

22:50 - The numbers

28:20 - The franchise fees and upfront expenses (business in a box concept)

33:20 - Why franchise 20 years after you started the business

------

Links:

* Hudson Valley Swim

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Why I&apos;m Pivoting Towards Membership Models with Dan Rowe of Fransmart</title><itunes:title>Why I&apos;m Pivoting Towards Membership Models with Dan Rowe of Fransmart</itunes:title><description><![CDATA[
        <p>Episode 25: On this episode of Pursuit of Profit, Justin and Cliff speak with Dan Rowe, Founder and CEO of Fransmart - known for launching Five Guys, Qdoba, &amp; The Halal Guys - talks about why he's pivoting away from successful food franchising and into the health and wellness space.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:20 - Dan's franchise personal history</p><p>12:45 - Food vs. personal care franchising</p><p>15:48 - Learning from mistakes vs. hits (success of Glo30)</p><p>23:07 - Labor model for Glo30</p><p>25:00 - Investment for Glo30</p><p>37:20 - Look at Glo30 numbers</p><p>46:45 - What's the future of food franchising?</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://fransmart.com/">Fransmart</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 25: On this episode of Pursuit of Profit, Justin and Cliff speak with Dan Rowe, Founder and CEO of Fransmart - known for launching Five Guys, Qdoba, &amp; The Halal Guys - talks about why he's pivoting away from successful food franchising and into the health and wellness space.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>02:20 - Dan's franchise personal history</p><p>12:45 - Food vs. personal care franchising</p><p>15:48 - Learning from mistakes vs. hits (success of Glo30)</p><p>23:07 - Labor model for Glo30</p><p>25:00 - Investment for Glo30</p><p>37:20 - Look at Glo30 numbers</p><p>46:45 - What's the future of food franchising?</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://fransmart.com/">Fransmart</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">bf972a90-e630-11ee-84d9-f778587475b8</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 20 Mar 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/55336215-e57d-4c83-bfd8-2ffe6f3865e9.mp3" length="107761171" type="audio/mpeg"/><itunes:duration>56:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>25</itunes:episode><podcast:episode>25</podcast:episode><itunes:summary>Episode 25: On this episode of Pursuit of Profit, Justin and Cliff speak with Dan Rowe, Founder and CEO of Fransmart - known for launching Five Guys, Qdoba, &amp; The Halal Guys - talks about why he&apos;s pivoting away from successful food franchising and into the health and wellness space.
-----
Timestamps:
02:20 - Dan&apos;s franchise personal history
12:45 - Food vs. personal care franchising
15:48 - Learning from mistakes vs. hits (success of Glo30)
23:07 - Labor model for Glo30
25:00 - Investment for Glo30
37:20 - Look at Glo30 numbers
46:45 - What&apos;s the future of food franchising?
------
Links:
* Fransmart
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Finding Million $ Success In Anti-Aging Solutions with Carlton Washington &amp; Deniz Duygulu of 4Ever Young</title><itunes:title>Finding Million $ Success In Anti-Aging Solutions with Carlton Washington &amp; Deniz Duygulu of 4Ever Young</itunes:title><description><![CDATA[
        <p>Episode 24: On this episode of Pursuit of Profit, Justin speaks with Carlton Washington and Deniz Duygulu, co-founders of 4Ever Young - Anti-Aging Solutions franchise. Carlton and Deniz talk about why 4Ever Young is not your typical med-spa, and how they built it to over 100 franchises. They also talk about how 4Ever Young is offering a solution to a problem that is not being talked about enough. Take a listen...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>02:00 - What is 4Ever Young?</p>
<p>08:15 - What are the models?</p>
<p>24:00 - What's happening to men and women's hormones in the world?</p>
<p>38:24 - How did they fund 4Ever Young?</p>
<p>43:50 - What separates their brand?</p>
<p>45:15 - Debate between franchising and staying corporate with Kevin O'Leary of Shark Tank</p>
<p>55:00 - Who is the ideal franchisee?</p>
<p>59:55 - What's the future of 4Ever Young?</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>*<a href="https://4everyoungantiaging.com/"> 4Ever Young</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 24: On this episode of Pursuit of Profit, Justin speaks with Carlton Washington and Deniz Duygulu, co-founders of 4Ever Young - Anti-Aging Solutions franchise. Carlton and Deniz talk about why 4Ever Young is not your typical med-spa, and how they built it to over 100 franchises. They also talk about how 4Ever Young is offering a solution to a problem that is not being talked about enough. Take a listen...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>02:00 - What is 4Ever Young?</p>
<p>08:15 - What are the models?</p>
<p>24:00 - What's happening to men and women's hormones in the world?</p>
<p>38:24 - How did they fund 4Ever Young?</p>
<p>43:50 - What separates their brand?</p>
<p>45:15 - Debate between franchising and staying corporate with Kevin O'Leary of Shark Tank</p>
<p>55:00 - Who is the ideal franchisee?</p>
<p>59:55 - What's the future of 4Ever Young?</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>*<a href="https://4everyoungantiaging.com/"> 4Ever Young</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">1deba606-e0ab-11ee-80fe-dbd0dca97c9e</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 13 Mar 2024 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/2939586b-eeb7-4acc-8a05-d91eb5395852.mp3" length="119290111" type="audio/mpeg"/><itunes:duration>01:02:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>24</itunes:episode><podcast:episode>24</podcast:episode><itunes:summary>Episode 24: On this episode of Pursuit of Profit, Justin speaks with Carlton Washington and Deniz Duygulu, co-founders of 4Ever Young - Anti-Aging Solutions franchise. Carlton and Deniz talk about why 4Ever Young is not your typical med-spa, and how they built it to over 100 franchises. They also talk about how 4Ever Young is offering a solution to a problem that is not being talked about enough. Take a listen...

-----

Timestamps:

02:00 - What is 4Ever Young?

08:15 - What are the models?

24:00 - What&apos;s happening to men and women&apos;s hormones in the world?

38:24 - How did they fund 4Ever Young?

43:50 - What separates their brand?

45:15 - Debate between franchising and staying corporate with Kevin O&apos;Leary of Shark Tank

55:00 - Who is the ideal franchisee?

59:55 - What&apos;s the future of 4Ever Young?

------

Links:

* 4Ever Young

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>The Profitable Business of Cost Reduction Consulting with Dennis Schooley of Schooley Mitchell</title><itunes:title>The Profitable Business of Cost Reduction Consulting with Dennis Schooley of Schooley Mitchell</itunes:title><description><![CDATA[
        <p>Episode 23: On this episode of Pursuit of Profit, Cliff and Justin speak with Dennis Schooley, founder of Schooley Mitchell franchise, the largest independent cost reduction consulting firm in North America. They've saved their clients more than $600 million since its inception. Listen to Dennis talk about how cost reduction consulting is a great business model to franchise.</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 01:40 - What is Schooley Mitchell? How it started?</p>
<p>* 05:10 - Open territories</p>
<p>* 08:15 - How do you maintain clients?</p>
<p>* 12:12 - How does the franchisee make money?</p>
<p>* 18:18 - How to become a franchisee?</p>
<p>* 32:40 - Dennis's previous sports career</p>
<p>* 34:40 - Recession proof business</p>
<p>* 37:30 - Advice for their franchisees</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://www.schooleymitchell.com/">Schooley Mitchell</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 23: On this episode of Pursuit of Profit, Cliff and Justin speak with Dennis Schooley, founder of Schooley Mitchell franchise, the largest independent cost reduction consulting firm in North America. They've saved their clients more than $600 million since its inception. Listen to Dennis talk about how cost reduction consulting is a great business model to franchise.</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 01:40 - What is Schooley Mitchell? How it started?</p>
<p>* 05:10 - Open territories</p>
<p>* 08:15 - How do you maintain clients?</p>
<p>* 12:12 - How does the franchisee make money?</p>
<p>* 18:18 - How to become a franchisee?</p>
<p>* 32:40 - Dennis's previous sports career</p>
<p>* 34:40 - Recession proof business</p>
<p>* 37:30 - Advice for their franchisees</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://www.schooleymitchell.com/">Schooley Mitchell</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">8ad97650-db27-11ee-8708-8395f4c0f87f</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 06 Mar 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b09e23ce-add2-43ad-94cb-da0d87d94c1a.mp3" length="78028160" type="audio/mpeg"/><itunes:duration>40:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>23</itunes:episode><podcast:episode>23</podcast:episode><itunes:summary>Episode 23: On this episode of Pursuit of Profit, Cliff and Justin speak with Dennis Schooley, founder of Schooley Mitchell franchise, the largest independent cost reduction consulting firm in North America. They&apos;ve saved their clients more than $600 million since its inception. Listen to Dennis talk about how cost reduction consulting is a great business model to franchise.

-----

Timestamps:

* 01:40 - What is Schooley Mitchell? How it started?

* 05:10 - Open territories

* 08:15 - How do you maintain clients?

* 12:12 - How does the franchisee make money?

* 18:18 - How to become a franchisee?

* 32:40 - Dennis&apos;s previous sports career

* 34:40 - Recession proof business

* 37:30 - Advice for their franchisees

------

Links:

* Schooley Mitchell

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Work Life Integration Pays Off with Lynn &amp; Richard Yoerk of Express Employment Professionals</title><itunes:title>Work Life Integration Pays Off with Lynn &amp; Richard Yoerk of Express Employment Professionals</itunes:title><description><![CDATA[
        <p>Episode 22: On this episode of Pursuit of Profit, Cliff speaks with Lynn and Richard Yoerk, franchisees of Express Employment Professionals franchise in Champaign, IL. Take a listen to the Yoerks inspiring story about becoming franchisees and how they have pushed through tough economic times, how they've honed their skills to become one of the top Express Pros franchisees.</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 02:24 - What is Express Pros?</p>
<p>*08:30 - How the Yoerks got into Express Pros</p>
<p>* 18:18 - The three 5s of success</p>
<p>* 19:50 - What is the structure of the business?</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p><strong>* </strong><a href="https://www.expresspros.com/ChampaignIL/About-Us/Owners.aspx"><strong>Express Pros</strong></a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 22: On this episode of Pursuit of Profit, Cliff speaks with Lynn and Richard Yoerk, franchisees of Express Employment Professionals franchise in Champaign, IL. Take a listen to the Yoerks inspiring story about becoming franchisees and how they have pushed through tough economic times, how they've honed their skills to become one of the top Express Pros franchisees.</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 02:24 - What is Express Pros?</p>
<p>*08:30 - How the Yoerks got into Express Pros</p>
<p>* 18:18 - The three 5s of success</p>
<p>* 19:50 - What is the structure of the business?</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p><strong>* </strong><a href="https://www.expresspros.com/ChampaignIL/About-Us/Owners.aspx"><strong>Express Pros</strong></a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7daaf942-d5df-11ee-8af1-572ab88024eb</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 28 Feb 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e98a7cf5-4d20-4b3d-b110-0955c0bf2367.mp3" length="68975732" type="audio/mpeg"/><itunes:duration>35:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>22</itunes:episode><podcast:episode>22</podcast:episode><itunes:summary>Episode 22: On this episode of Pursuit of Profit, Cliff speaks with Lynn and Richard Yoerk, franchisees of Express Employment Professionals franchise in Champaign, IL. Take a listen to the Yoerks inspiring story about becoming franchisees and how they have pushed through tough economic times, how they&apos;ve honed their skills to become one of the top Express Pros franchisees.

-----

Timestamps:

* 02:24 - What is Express Pros?

*08:30 - How the Yoerks got into Express Pros

* 18:18 - The three 5s of success

* 19:50 - What is the structure of the business?

------

Links:

* Express Pros

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Best Advice:  What Every Potential Franchisee Should Know</title><itunes:title>Best Advice:  What Every Potential Franchisee Should Know</itunes:title><description><![CDATA[
        <p>Episode 21: On this episode of Pursuit of Profit, Cliff and Justin share some of their best advice that they give to potential franchisees - everything from thinking about an exit strategy, checking your risk tolerance, are you the right fit for self-employment, and finally what to do if the franchise doesn't work out. Knowledge is power... take a listen.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>* 02:20 - Exit strategy</p><p>* 05:40 - Risk tolerance shifts with time</p><p>* 10:44 - Assessing potential franchisees</p><p>* 17:12 - Should you be self-employed</p><p>* 30:45 - Why you want a long-term contract</p><p>* 36:03 - What happens if this franchise doesn't work out</p><p>* 42:40 - Early warning signs</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 21: On this episode of Pursuit of Profit, Cliff and Justin share some of their best advice that they give to potential franchisees - everything from thinking about an exit strategy, checking your risk tolerance, are you the right fit for self-employment, and finally what to do if the franchise doesn't work out. Knowledge is power... take a listen.</p><p>-----</p><p><strong>Timestamps:</strong></p><p>* 02:20 - Exit strategy</p><p>* 05:40 - Risk tolerance shifts with time</p><p>* 10:44 - Assessing potential franchisees</p><p>* 17:12 - Should you be self-employed</p><p>* 30:45 - Why you want a long-term contract</p><p>* 36:03 - What happens if this franchise doesn't work out</p><p>* 42:40 - Early warning signs</p><p>------</p><p><strong>Links:</strong></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">78907a1c-d063-11ee-a224-9b9b85caa03a</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 21 Feb 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6ce767cf-255f-4adb-b0e0-5bb2cb4e5d23.mp3" length="91286428" type="audio/mpeg"/><itunes:duration>47:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>21</itunes:episode><podcast:episode>21</podcast:episode><itunes:summary>Episode 21: On this episode of Pursuit of Profit, Cliff and Justin share some of their best advice that they give to potential franchisees - everything from thinking about an exit strategy, checking your risk tolerance, are you the right fit for self-employment, and finally what to do if the franchise doesn&apos;t work out. Knowledge is power... take a listen.
-----
Timestamps:
* 02:20 - Exit strategy
* 05:40 - Risk tolerance shifts with time
* 10:44 - Assessing potential franchisees
* 17:12 - Should you be self-employed
* 30:45 - Why you want a long-term contract
* 36:03 - What happens if this franchise doesn&apos;t work out
* 42:40 - Early warning signs
------
Links:
* Franocity
* Cliff Nonnenmacher (LinkedIn)
* Justin Guevara (LinkedIn)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Disrupting The Home Services Industry with Derek Shewmon &amp; Nick Lobert of HOMEstretch</title><itunes:title>Disrupting The Home Services Industry with Derek Shewmon &amp; Nick Lobert of HOMEstretch</itunes:title><description><![CDATA[
        <p>Episode 19: On this episode of Pursuit of Profit, Cliff and Justin speak with Derek Shewmon and Nick Lobert, founders of HOMEstretch franchise, about creating a disruptor in the home services industry with this new concept called "home preparation service industry." It's a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 02:04 - How Derek and Nick forged their partnership</p>
<p>* 05:00 - How they divvy up the responsibilities</p>
<p>* 06:24 - What HOMEstretch does</p>
<p>* 09:50 - Backgrounds</p>
<p>* 16:30 - Example of how HOMEstretch works</p>
<p>* 21:00 - Numbers</p>
<p>* 30:25 - Proprietary elements for franchisees</p>
<p>* 40:00 - Staffing model</p>
<p>* 47:25 - What's the next thing for HOMEstretch</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://www.home-stretch.com/">HOMEstretch</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 19: On this episode of Pursuit of Profit, Cliff and Justin speak with Derek Shewmon and Nick Lobert, founders of HOMEstretch franchise, about creating a disruptor in the home services industry with this new concept called "home preparation service industry." It's a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 02:04 - How Derek and Nick forged their partnership</p>
<p>* 05:00 - How they divvy up the responsibilities</p>
<p>* 06:24 - What HOMEstretch does</p>
<p>* 09:50 - Backgrounds</p>
<p>* 16:30 - Example of how HOMEstretch works</p>
<p>* 21:00 - Numbers</p>
<p>* 30:25 - Proprietary elements for franchisees</p>
<p>* 40:00 - Staffing model</p>
<p>* 47:25 - What's the next thing for HOMEstretch</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://www.home-stretch.com/">HOMEstretch</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7bfd99e0-c50b-11ee-b746-a388918f140e</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 07 Feb 2024 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8d74480c-0297-40ed-b158-bacf59c16a0e.mp3" length="106467935" type="audio/mpeg"/><itunes:duration>55:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>19</itunes:episode><podcast:episode>19</podcast:episode><itunes:summary>Episode 19: On this episode of Pursuit of Profit, Cliff and Justin speak with Derek Shewmon and Nick Lobert, founders of HOMEstretch franchise, about creating a disruptor in the home services industry with this new concept called &quot;home preparation service industry.&quot; It&apos;s a unique business model that is a one-stop shop for prepping your home for sale: junk removal, flooring, painting, landscape cleanup, move-out cleans and light handyman services.

-----

Timestamps:

* 02:04 - How Derek and Nick forged their partnership

* 05:00 - How they divvy up the responsibilities

* 06:24 - What HOMEstretch does

* 09:50 - Backgrounds

* 16:30 - Example of how HOMEstretch works

* 21:00 - Numbers

* 30:25 - Proprietary elements for franchisees

* 40:00 - Staffing model

* 47:25 - What&apos;s the next thing for HOMEstretch

------

Links:

* HOMEstretch

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Creating A Unique Franchise Formula For Custom Shelving with Allan Young of Art of Drawers</title><itunes:title>Creating A Unique Franchise Formula For Custom Shelving with Allan Young of Art of Drawers</itunes:title><description><![CDATA[
        <p>Episode 18: On this episode of Pursuit of Profit, Cliff and Justin speak with Allan Young, founder and CEO of Art of Drawers franchise. Allan talks about starting as an entrepreneur when he was a kid, building a business after college, heading off to active duty and coming home to start over in the cutsom-shelving business. He's created a unique franchise formula for success in Art of Drawers. Take a listen...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 02:00 - How he started the Work Club</p>
<p>* 14:20 - Allan's book (Distruptable) origin</p>
<p>* 21:26 - From Shelf Genie to Art of Drawers</p>
<p>* 33:08 - Why Allan didn't sign a non-compete clause</p>
<p>* 42:55 - Why competition is good</p>
<p>* 48:40 - Operations of Art of Drawers</p>
<p>* 57:30 - Hardest part about franchising</p>
<p>* 01:00:15 - Fear driving behavior in franchising</p>
<p>* 01:04:53 - Benefiting from current housing situation</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://artofdrawers.com/">Art of Drawers</a></p>
<p>* <a href="https://www.amazon.com/Disruptable-Break-Ordinary-Allan-Young/dp/194663316X">Disruptable: Break Away From Ordinary</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 18: On this episode of Pursuit of Profit, Cliff and Justin speak with Allan Young, founder and CEO of Art of Drawers franchise. Allan talks about starting as an entrepreneur when he was a kid, building a business after college, heading off to active duty and coming home to start over in the cutsom-shelving business. He's created a unique franchise formula for success in Art of Drawers. Take a listen...</p>
<p>-----</p>
<p><strong>Timestamps:</strong></p>
<p>* 02:00 - How he started the Work Club</p>
<p>* 14:20 - Allan's book (Distruptable) origin</p>
<p>* 21:26 - From Shelf Genie to Art of Drawers</p>
<p>* 33:08 - Why Allan didn't sign a non-compete clause</p>
<p>* 42:55 - Why competition is good</p>
<p>* 48:40 - Operations of Art of Drawers</p>
<p>* 57:30 - Hardest part about franchising</p>
<p>* 01:00:15 - Fear driving behavior in franchising</p>
<p>* 01:04:53 - Benefiting from current housing situation</p>
<p>------</p>
<p><strong>Links:</strong></p>
<p>* <a href="https://artofdrawers.com/">Art of Drawers</a></p>
<p>* <a href="https://www.amazon.com/Disruptable-Break-Ordinary-Allan-Young/dp/194663316X">Disruptable: Break Away From Ordinary</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">8c58b504-bfa7-11ee-acb5-4fbd32c70263</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 31 Jan 2024 12:10:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/fb69cd26-ba5e-4419-b1cc-ff900c34bee1.mp3" length="135355936" type="audio/mpeg"/><itunes:duration>01:10:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>18</itunes:episode><podcast:episode>18</podcast:episode><itunes:summary>Episode 18: On this episode of Pursuit of Profit, Cliff and Justin speak with Allan Young, founder and CEO of Art of Drawers franchise. Allan talks about starting as an entrepreneur when he was a kid, building a business after college, heading off to active duty and coming home to start over in the cutsom-shelving business. He&apos;s created a unique franchise formula for success in Art of Drawers. Take a listen...

-----

Timestamps:

* 02:00 - How he started the Work Club

* 14:20 - Allan&apos;s book (Distruptable) origin

* 21:26 - From Shelf Genie to Art of Drawers

* 33:08 - Why Allan didn&apos;t sign a non-compete clause

* 42:55 - Why competition is good

* 48:40 - Operations of Art of Drawers

* 57:30 - Hardest part about franchising

* 01:00:15 - Fear driving behavior in franchising

* 01:04:53 - Benefiting from current housing situation

------

Links:

* Art of Drawers

* Disruptable: Break Away From Ordinary

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How Fitness, Health &amp; Wellness Franchises Weather The Storms with Lance Freeman of Xponential Fitness Group</title><itunes:title>How Fitness, Health &amp; Wellness Franchises Weather The Storms with Lance Freeman of Xponential Fitness Group</itunes:title><description><![CDATA[
        <p>Episode 17: On this episode of Pursuit of Profit, Cliff and Justin speak with Lance Freeman, president of franchise development at Xponential Fitness, the largest boutique franchisor. Lance talks about his journey into franchising, his work with Xponential and their move into the health and wellness industry, and how they navigated COVID and some recent negative press. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p><strong>* </strong>04:14 - How Lance got started</p><p>* 21:40 - What Lance looks for in a franchisee</p><p>* 26:30 - 11 brands of Xponential</p><p>* 37:25 - Why getting into the health and wellness industry with Lindora</p><p>* 44:50 - Why do they retain clients</p><p>* 47:10 - How they responded during COVID</p><p>*54:10 - Responds to negative press</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website -<strong> </strong><a href="https://www.xponential.com/">Xponential Fitness</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 17: On this episode of Pursuit of Profit, Cliff and Justin speak with Lance Freeman, president of franchise development at Xponential Fitness, the largest boutique franchisor. Lance talks about his journey into franchising, his work with Xponential and their move into the health and wellness industry, and how they navigated COVID and some recent negative press. Take a listen...</p><p>-----</p><p><strong>Timestamps:</strong></p><p><strong>* </strong>04:14 - How Lance got started</p><p>* 21:40 - What Lance looks for in a franchisee</p><p>* 26:30 - 11 brands of Xponential</p><p>* 37:25 - Why getting into the health and wellness industry with Lindora</p><p>* 44:50 - Why do they retain clients</p><p>* 47:10 - How they responded during COVID</p><p>*54:10 - Responds to negative press</p><p>------</p><p><strong>Links:</strong></p><p>🌐 Website -<strong> </strong><a href="https://www.xponential.com/">Xponential Fitness</a></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7fa03498-ba27-11ee-999a-0700773df201</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 24 Jan 2024 12:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0f3b5679-596d-465a-9bc4-0efc2a7d300f.mp3" length="142272501" type="audio/mpeg"/><itunes:duration>01:14:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>17</itunes:episode><podcast:episode>17</podcast:episode><itunes:summary>Episode 17: On this episode of Pursuit of Profit, Cliff and Justin speak with Lance Freeman, president of franchise development at Xponential Fitness, the largest boutique franchisor. Lance talks about his journey into franchising, his work with Xponential and their move into the health and wellness industry, and how they navigated COVID and some recent negative press. Take a listen...
-----
Timestamps:
* 04:14 - How Lance got started
* 21:40 - What Lance looks for in a franchisee
* 26:30 - 11 brands of Xponential
* 37:25 - Why getting into the health and wellness industry with Lindora
* 44:50 - Why do they retain clients
* 47:10 - How they responded during COVID
*54:10 - Responds to negative press
------
Links:
🌐 Website - Xponential Fitness
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>A Great Business Model With A Challenging Message with David Cutillo of BeBalanced Natural Weight Loss Centers</title><itunes:title>A Great Business Model With A Challenging Message with David Cutillo of BeBalanced Natural Weight Loss Centers</itunes:title><description><![CDATA[
        <p>Episode 16: On this episode of Pursuit of Profit, Cliff and Justin speak with David Cutillo, CEO of BeBalanced Natural Weight Loss Centers franchise. David talks about the business which helps women 35+ learn to balance their hormones naturally and in turn lose weight. It's a booming industry that has great potential for growth, but the challenges are in the messaging. Take a listen...</p>
<p>-----</p>
<p>Timestamps:</p>
<p>* 02:35 - How the deal came together</p>
<p>* 04:15 - What's BeBalanced</p>
<p>* 25:00 - Effects of Ozempic on hormone balance industry</p>
<p>* 29:30 - What are the characteristics of the business model</p>
<p>* 37:40 - Lifetime value of the client</p>
<p>* 44:45 - Sales &amp; KPI</p>
<p>* 54:48 - Numbers</p>
<p>* 55:50 - Challenges with the business - messaging</p>
<p>* 01:00:45 - James Webb story</p>
<p>* 01:05:00 - Dawn Cutillo started the brand and subsequent lawsuit</p>
<p>* 01:12:44 - Takeaways</p>
<p>-----</p>
<p>Links:</p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/david-cutillo-a79a8253">David Cutillo </a></p>
<p>🌐 Website - <a href="https://bebalancedcenters.com/">BeBalanced Natural Weight Loss Centers</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 16: On this episode of Pursuit of Profit, Cliff and Justin speak with David Cutillo, CEO of BeBalanced Natural Weight Loss Centers franchise. David talks about the business which helps women 35+ learn to balance their hormones naturally and in turn lose weight. It's a booming industry that has great potential for growth, but the challenges are in the messaging. Take a listen...</p>
<p>-----</p>
<p>Timestamps:</p>
<p>* 02:35 - How the deal came together</p>
<p>* 04:15 - What's BeBalanced</p>
<p>* 25:00 - Effects of Ozempic on hormone balance industry</p>
<p>* 29:30 - What are the characteristics of the business model</p>
<p>* 37:40 - Lifetime value of the client</p>
<p>* 44:45 - Sales &amp; KPI</p>
<p>* 54:48 - Numbers</p>
<p>* 55:50 - Challenges with the business - messaging</p>
<p>* 01:00:45 - James Webb story</p>
<p>* 01:05:00 - Dawn Cutillo started the brand and subsequent lawsuit</p>
<p>* 01:12:44 - Takeaways</p>
<p>-----</p>
<p>Links:</p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/david-cutillo-a79a8253">David Cutillo </a></p>
<p>🌐 Website - <a href="https://bebalancedcenters.com/">BeBalanced Natural Weight Loss Centers</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">d043dcba-b4d7-11ee-9f35-0b0c239623fb</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 17 Jan 2024 14:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cfe1d102-9ff9-46af-9952-bea197beb908.mp3" length="155322710" type="audio/mpeg"/><itunes:duration>01:20:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>16</itunes:episode><podcast:episode>16</podcast:episode><itunes:summary>Episode 16: On this episode of Pursuit of Profit, Cliff and Justin speak with David Cutillo, CEO of BeBalanced Natural Weight Loss Centers franchise. David talks about the business which helps women 35+ learn to balance their hormones naturally and in turn lose weight. It&apos;s a booming industry that has great potential for growth, but the challenges are in the messaging. Take a listen...

-----

Timestamps:

* 02:35 - How the deal came together

* 04:15 - What&apos;s BeBalanced

* 25:00 - Effects of Ozempic on hormone balance industry

* 29:30 - What are the characteristics of the business model

* 37:40 - Lifetime value of the client

* 44:45 - Sales &amp; KPI

* 54:48 - Numbers

* 55:50 - Challenges with the business - messaging

* 01:00:45 - James Webb story

* 01:05:00 - Dawn Cutillo started the brand and subsequent lawsuit

* 01:12:44 - Takeaways

-----

Links:

💼 LinkedIn - David Cutillo 

🌐 Website - BeBalanced Natural Weight Loss Centers

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How He Created A Million $ Franchise From His Parents&apos; Dining Room with Josh York of GYMGUYZ</title><itunes:title>How He Created A Million $ Franchise From His Parents&apos; Dining Room with Josh York of GYMGUYZ</itunes:title><description><![CDATA[
        <p>Episode 15: On this episode of Pursuit of Profit, Cliff and Justin speak with Josh York, Founder and CEO of the in-home personal trainer business, GYMGUYZ franchise. Josh talks about his journey from his parents' dining room table to a million dollar franchise. Find out how confidence, failures and suffering have made him a one of a kind entrepreneur and franchisor. Take a listen and be inspired by Josh's story...</p>
<p>-----</p>
<p>Timestamps:</p>
<p>* 04:20 - Fred DeLuca mentorship</p>
<p>* 10:00 - Josh's journey to GYMGUYZ</p>
<p>* 14:05 - Numbers for GYMGUYZ</p>
<p>* 22:10 - What Josh sacrificed to grow the brand</p>
<p>* 29:35 - What Josh has learned from failure/losses</p>
<p>* 34:05 - What do you look for in a franchisor and marketing</p>
<p>* 45:00 - What is Josh's ultimate plan with GYMGUYZ</p>
<p>* 48:30 - Gary V podcast</p>
<p>* 53:38 - Significance of August 1st</p>
<p>* 57:00 - Difference b/w leader &amp; boss</p>
<p>* 01:00:37 - Suffering</p>
<p>-----</p>
<p>Links:</p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/josh-york-554a3120/">Josh York </a></p>
<p>🌐 Website - <a href="https://www.gymguyz.com/#~7s7x4L7">GYMGUYZ</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 15: On this episode of Pursuit of Profit, Cliff and Justin speak with Josh York, Founder and CEO of the in-home personal trainer business, GYMGUYZ franchise. Josh talks about his journey from his parents' dining room table to a million dollar franchise. Find out how confidence, failures and suffering have made him a one of a kind entrepreneur and franchisor. Take a listen and be inspired by Josh's story...</p>
<p>-----</p>
<p>Timestamps:</p>
<p>* 04:20 - Fred DeLuca mentorship</p>
<p>* 10:00 - Josh's journey to GYMGUYZ</p>
<p>* 14:05 - Numbers for GYMGUYZ</p>
<p>* 22:10 - What Josh sacrificed to grow the brand</p>
<p>* 29:35 - What Josh has learned from failure/losses</p>
<p>* 34:05 - What do you look for in a franchisor and marketing</p>
<p>* 45:00 - What is Josh's ultimate plan with GYMGUYZ</p>
<p>* 48:30 - Gary V podcast</p>
<p>* 53:38 - Significance of August 1st</p>
<p>* 57:00 - Difference b/w leader &amp; boss</p>
<p>* 01:00:37 - Suffering</p>
<p>-----</p>
<p>Links:</p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/josh-york-554a3120/">Josh York </a></p>
<p>🌐 Website - <a href="https://www.gymguyz.com/#~7s7x4L7">GYMGUYZ</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">fbd9295e-af17-11ee-8e28-bbe9dc197dfa</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 10 Jan 2024 12:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f4bfc87a-4853-45c4-a630-53f004c957a8.mp3" length="127311045" type="audio/mpeg"/><itunes:duration>01:06:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>15</itunes:episode><podcast:episode>15</podcast:episode><itunes:summary>Episode 15: On this episode of Pursuit of Profit, Cliff and Justin speak with Josh York, Founder and CEO of the in-home personal trainer business, GYMGUYZ franchise. Josh talks about his journey from his parents&apos; dining room table to a million dollar franchise. Find out how confidence, failures and suffering have made him a one of a kind entrepreneur and franchisor. Take a listen and be inspired by Josh&apos;s story...

-----

Timestamps:

* 04:20 - Fred DeLuca mentorship

* 10:00 - Josh&apos;s journey to GYMGUYZ

* 14:05 - Numbers for GYMGUYZ

* 22:10 - What Josh sacrificed to grow the brand

* 29:35 - What Josh has learned from failure/losses

* 34:05 - What do you look for in a franchisor and marketing

* 45:00 - What is Josh&apos;s ultimate plan with GYMGUYZ

* 48:30 - Gary V podcast

* 53:38 - Significance of August 1st

* 57:00 - Difference b/w leader &amp; boss

* 01:00:37 - Suffering

-----

Links:

💼 LinkedIn - Josh York 

🌐 Website - GYMGUYZ

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>2024 Trends &amp; Predictions</title><itunes:title>2024 Trends &amp; Predictions</itunes:title><description><![CDATA[
        <p>Episode 14: On this episode of Pursuit of Profit, Cliff and Justin take a look at what's ahead for 2024... what will be the newest trends and what do they predict will be strong markets for franchises -everything from drinks to pets. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>04:55 - MacDonald's growth</p><p>09:55 - Bullish on the beverage industry</p><p>17:40 - Bullish on healthcare services</p><p>22:30 - Bullish on the meaningful intervention of our kids vs pet services</p><p>45:07 - Bullish on home services</p><p>46:30 - Passive investments</p><p>51:45 - Bullish on chicken</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 14: On this episode of Pursuit of Profit, Cliff and Justin take a look at what's ahead for 2024... what will be the newest trends and what do they predict will be strong markets for franchises -everything from drinks to pets. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>04:55 - MacDonald's growth</p><p>09:55 - Bullish on the beverage industry</p><p>17:40 - Bullish on healthcare services</p><p>22:30 - Bullish on the meaningful intervention of our kids vs pet services</p><p>45:07 - Bullish on home services</p><p>46:30 - Passive investments</p><p>51:45 - Bullish on chicken</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">9583f9c8-aa52-11ee-ad1c-3b2d1d792f43</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 03 Jan 2024 21:18:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/087bb30b-20e9-4008-b6c7-77f562eb2cb0.mp3" length="144294290" type="audio/mpeg"/><itunes:duration>01:00:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>14</itunes:episode><podcast:episode>14</podcast:episode><itunes:summary>Episode 14: On this episode of Pursuit of Profit, Cliff and Justin take a look at what&apos;s ahead for 2024... what will be the newest trends and what do they predict will be strong markets for franchises -everything from drinks to pets. Take a listen...
-----
Timestamps:
04:55 - MacDonald&apos;s growth
09:55 - Bullish on the beverage industry
17:40 - Bullish on healthcare services
22:30 - Bullish on the meaningful intervention of our kids vs pet services
45:07 - Bullish on home services
46:30 - Passive investments
51:45 - Bullish on chicken
-----
Links:
* Franocity
* Cliff Nonnenmacher (LinkedIn)
* Justin Guevara (LinkedIn)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Year In Review:  The Rise of Health &amp; Wellness Industries, The Fall of Boutique Fitness, and The Rise &amp; Fall of QSR Brands - Part 2</title><itunes:title>Year In Review:  The Rise of Health &amp; Wellness Industries, The Fall of Boutique Fitness, and The Rise &amp; Fall of QSR Brands - Part 2</itunes:title><description><![CDATA[
        <p>Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the fall of boutique fitness in 2023, and the rise of the health &amp; wellness space in 2024, and what QSR (quick service restaurant) grew the fastest in 2022 (don't have 2023 numbers, yet) and the QSR that lost the most franchises. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>* 01:20 - Fall of boutique fitness</p><p>* 09:42 - Health and wellness space grows in 2024</p><p>* 13:30 - Feminization of men in America</p><p>* 22:55 - What QSR brand opened the most locations in 2022</p><p>* 26:15 - Growth of Crumbl sustainable?</p><p>* 35:00 - QSR brand that lost the most franchises in 2022</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the fall of boutique fitness in 2023, and the rise of the health &amp; wellness space in 2024, and what QSR (quick service restaurant) grew the fastest in 2022 (don't have 2023 numbers, yet) and the QSR that lost the most franchises. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>* 01:20 - Fall of boutique fitness</p><p>* 09:42 - Health and wellness space grows in 2024</p><p>* 13:30 - Feminization of men in America</p><p>* 22:55 - What QSR brand opened the most locations in 2022</p><p>* 26:15 - Growth of Crumbl sustainable?</p><p>* 35:00 - QSR brand that lost the most franchises in 2022</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">3674c63e-9ef3-11ee-85e1-035e960cd189</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 20 Dec 2023 14:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7adf7c69-62d0-4d23-ab41-cb1a79e6fd92.mp3" length="83067871" type="audio/mpeg"/><itunes:duration>43:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>13</itunes:episode><podcast:episode>13</podcast:episode><itunes:summary>Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the fall of boutique fitness in 2023, and the rise of the health &amp; wellness space in 2024, and what QSR (quick service restaurant) grew the fastest in 2022 (don&apos;t have 2023 numbers, yet) and the QSR that lost the most franchises. Take a listen...
-----
Timestamps:
* 01:20 - Fall of boutique fitness
* 09:42 - Health and wellness space grows in 2024
* 13:30 - Feminization of men in America
* 22:55 - What QSR brand opened the most locations in 2022
* 26:15 - Growth of Crumbl sustainable?
* 35:00 - QSR brand that lost the most franchises in 2022
-----
Links:
* Franocity
* Cliff Nonnenmacher (LinkedIn)
* Justin Guevara (LinkedIn)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Year In Review:  Forecasts for 2024, Death to DEI Policies &amp; AI Killing Jobs - Part 1</title><itunes:title>Year In Review:  Forecasts for 2024, Death to DEI Policies &amp; AI Killing Jobs - Part 1</itunes:title><description><![CDATA[
        <p>Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the state of interest rates, forecasts for 2024, why DEI policies should die in 2024 and concern over AI in the labor market. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>* 01:20 - Interest rates reductions</p><p>* 05:10 - Forecasts for 2024</p><p>* 16:26 - Minimum wage bills</p><p>* 19:08 - Death to DEI policies</p><p>* 31:45 - Concern with AI</p><p>* 51:00 - What businesses won't be hurt by AI</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the state of interest rates, forecasts for 2024, why DEI policies should die in 2024 and concern over AI in the labor market. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>* 01:20 - Interest rates reductions</p><p>* 05:10 - Forecasts for 2024</p><p>* 16:26 - Minimum wage bills</p><p>* 19:08 - Death to DEI policies</p><p>* 31:45 - Concern with AI</p><p>* 51:00 - What businesses won't be hurt by AI</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>* <a href="https://www.linkedin.com/in/franocity">Cliff Nonnenmacher (LinkedIn)</a></p><p>* <a href="https://www.linkedin.com/in/justin-guevara-franocity">Justin Guevara (LinkedIn)</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">0b7a5bf0-9ee5-11ee-bfb2-ebda2cafef6c</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 20 Dec 2023 12:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/6668a796-324d-4d6b-a253-0300876fceb3.mp3" length="114059067" type="audio/mpeg"/><itunes:duration>59:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>12</itunes:episode><podcast:episode>12</podcast:episode><itunes:summary>Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the state of interest rates, forecasts for 2024, why DEI policies should die in 2024 and concern over AI in the labor market. Take a listen...
-----
Timestamps:
* 01:20 - Interest rates reductions
* 05:10 - Forecasts for 2024
* 16:26 - Minimum wage bills
* 19:08 - Death to DEI policies
* 31:45 - Concern with AI
* 51:00 - What businesses won&apos;t be hurt by AI
-----
Links:
* Franocity
* Cliff Nonnenmacher (LinkedIn)
* Justin Guevara (LinkedIn)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Fiscally Responsible Means Slow &amp; Steady Success with Kelsey Stuart of Bloomin&apos; Blinds</title><itunes:title>Fiscally Responsible Means Slow &amp; Steady Success with Kelsey Stuart of Bloomin&apos; Blinds</itunes:title><description><![CDATA[
        <p>Episode 11: On this episode of Pursuit of Profit, Cliff and Justin talk to Kelsey Stuart, CEO of Bloomin' Blinds franchise, about how his mother started the business, why he chose to franchise the business, and the risks and opportunities of franchising a business. Take a listen...</p>
<p>-----</p>
<p>Timestamps:</p>
<p>00:00 - Intro</p>
<p>*02:00 - What is Bloomin' Blinds</p>
<p>* 04:30 - How Mom started the business</p>
<p>* 09:22 - Entrepreneurship</p>
<p>* 13:00 - Why franchising - his advice on how to be successful</p>
<p>* 24:00 - Management from a distance is dangerous and expensive</p>
<p>* 33:35 - What are the numbers of Bloomin' Blinds</p>
<p>* 51:00 - Financial future</p>
<p>* 55:30 - Lessons from franchisee failure</p>
<p>* 01:05:30 - FSOs ( <strong>Franchise</strong> Sales Outsource)</p>
<p>-----</p>
<p>Links:</p>
<p>🌐 Website - <a href="https://www.bloominblinds.com/">Bloomin' Blinds</a></p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/kelsey-stuart-014b7b50">Kelsey Stuart </a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 11: On this episode of Pursuit of Profit, Cliff and Justin talk to Kelsey Stuart, CEO of Bloomin' Blinds franchise, about how his mother started the business, why he chose to franchise the business, and the risks and opportunities of franchising a business. Take a listen...</p>
<p>-----</p>
<p>Timestamps:</p>
<p>00:00 - Intro</p>
<p>*02:00 - What is Bloomin' Blinds</p>
<p>* 04:30 - How Mom started the business</p>
<p>* 09:22 - Entrepreneurship</p>
<p>* 13:00 - Why franchising - his advice on how to be successful</p>
<p>* 24:00 - Management from a distance is dangerous and expensive</p>
<p>* 33:35 - What are the numbers of Bloomin' Blinds</p>
<p>* 51:00 - Financial future</p>
<p>* 55:30 - Lessons from franchisee failure</p>
<p>* 01:05:30 - FSOs ( <strong>Franchise</strong> Sales Outsource)</p>
<p>-----</p>
<p>Links:</p>
<p>🌐 Website - <a href="https://www.bloominblinds.com/">Bloomin' Blinds</a></p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/kelsey-stuart-014b7b50">Kelsey Stuart </a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">7354aa34-9966-11ee-bf95-1ff2480f4e09</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 13 Dec 2023 20:57:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e23b28d6-349f-46fb-bad5-bb46b9046aa9.mp3" length="123692047" type="audio/mpeg"/><itunes:duration>01:04:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>11</itunes:episode><podcast:episode>11</podcast:episode><itunes:summary>Episode 11: On this episode of Pursuit of Profit, Cliff and Justin talk to Kelsey Stuart, CEO of Bloomin&apos; Blinds franchise, about how his mother started the business, why he chose to franchise the business, and the risks and opportunities of franchising a business. Take a listen...

-----

Timestamps:

00:00 - Intro

*02:00 - What is Bloomin&apos; Blinds

* 04:30 - How Mom started the business

* 09:22 - Entrepreneurship

* 13:00 - Why franchising - his advice on how to be successful

* 24:00 - Management from a distance is dangerous and expensive

* 33:35 - What are the numbers of Bloomin&apos; Blinds

* 51:00 - Financial future

* 55:30 - Lessons from franchisee failure

* 01:05:30 - FSOs ( Franchise Sales Outsource)

-----

Links:

🌐 Website - Bloomin&apos; Blinds

💼 LinkedIn - Kelsey Stuart 

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How Expanding One Idea Created Millions In Revenue with Bary El-Yacoubi of Send Me A Pro</title><itunes:title>How Expanding One Idea Created Millions In Revenue with Bary El-Yacoubi of Send Me A Pro</itunes:title><description><![CDATA[
        <p>Episode 10: On this episode of Pursuit of Profit, Cliff and Justin talk to Bary El-Yacoubi, CEO of Send Me A Pro franchise. Bary talks about how he started his first business, Send Me A Trainer, and how it morphed into his latest venture, how proprietary technology stimulated the company's growth, and why dyslexia helped him become the best entrepreneur.</p>
<p>-----</p>
<p>Timestamps:</p>
<p>01:33 - Bary's beginnings</p>
<p>09:13 - Finding independent contractors to work with Send Me A Pro</p>
<p>13:12 - Keeping customers</p>
<p>21:44 - Why franchising?</p>
<p>28:04 - Send Me A Pro franchise numbers</p>
<p>33:52 - Upbringing and partnership with brother</p>
<p>38:00 - Dyslexia</p>
<p>46:03 - How do you keep yourself healthy/grounded?</p>
<p>-----</p>
<p>Links:</p>
<p>🌐 Website - <a href="https://sendmeapro.com/">Send Me A Pro</a></p>
<p>📷 Instagram - <a href="https://www.instagram.com/baryceo/?hl=en">@baryceo </a></p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/bary-el-yacoubi-4636989">Bary El-Yacoubi (LinkedIn)</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 10: On this episode of Pursuit of Profit, Cliff and Justin talk to Bary El-Yacoubi, CEO of Send Me A Pro franchise. Bary talks about how he started his first business, Send Me A Trainer, and how it morphed into his latest venture, how proprietary technology stimulated the company's growth, and why dyslexia helped him become the best entrepreneur.</p>
<p>-----</p>
<p>Timestamps:</p>
<p>01:33 - Bary's beginnings</p>
<p>09:13 - Finding independent contractors to work with Send Me A Pro</p>
<p>13:12 - Keeping customers</p>
<p>21:44 - Why franchising?</p>
<p>28:04 - Send Me A Pro franchise numbers</p>
<p>33:52 - Upbringing and partnership with brother</p>
<p>38:00 - Dyslexia</p>
<p>46:03 - How do you keep yourself healthy/grounded?</p>
<p>-----</p>
<p>Links:</p>
<p>🌐 Website - <a href="https://sendmeapro.com/">Send Me A Pro</a></p>
<p>📷 Instagram - <a href="https://www.instagram.com/baryceo/?hl=en">@baryceo </a></p>
<p>💼 LinkedIn - <a href="https://www.linkedin.com/in/bary-el-yacoubi-4636989">Bary El-Yacoubi (LinkedIn)</a></p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
<p>-----</p>
<p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">3df6304e-93b5-11ee-98d2-3fa1ccd81d75</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 06 Dec 2023 20:56:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a02d4924-875f-46bd-8d6c-fc41ad4616f3.mp3" length="95575156" type="audio/mpeg"/><itunes:duration>49:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>10</itunes:episode><podcast:episode>10</podcast:episode><itunes:summary>Episode 10: On this episode of Pursuit of Profit, Cliff and Justin talk to Bary El-Yacoubi, CEO of Send Me A Pro franchise. Bary talks about how he started his first business, Send Me A Trainer, and how it morphed into his latest venture, how proprietary technology stimulated the company&apos;s growth, and why dyslexia helped him become the best entrepreneur.

-----

Timestamps:

01:33 - Bary&apos;s beginnings

09:13 - Finding independent contractors to work with Send Me A Pro

13:12 - Keeping customers

21:44 - Why franchising?

28:04 - Send Me A Pro franchise numbers

33:52 - Upbringing and partnership with brother

38:00 - Dyslexia

46:03 - How do you keep yourself healthy/grounded?

-----

Links:

🌐 Website - Send Me A Pro

📷 Instagram - @baryceo 

💼 LinkedIn - Bary El-Yacoubi (LinkedIn)

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity

-----

Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>The Attitude of Gratitude </title><itunes:title>The Attitude of Gratitude </itunes:title><description><![CDATA[
        <p>Episode 9: On this episode of Pursuit of Profit, this holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle.</p><p>-----</p><p>Timestamps:</p><p>00:56 - Amy Nixon Twitter comments</p><p>05:55 - Affordability is at it's worst</p><p>08:05 - Small business optimism</p><p>14:45 - Post-COVID world</p><p>26:50 - 8 habits of negative people</p><p>34:30 - How to avoid the cycle of negativity</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 9: On this episode of Pursuit of Profit, this holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle.</p><p>-----</p><p>Timestamps:</p><p>00:56 - Amy Nixon Twitter comments</p><p>05:55 - Affordability is at it's worst</p><p>08:05 - Small business optimism</p><p>14:45 - Post-COVID world</p><p>26:50 - 8 habits of negative people</p><p>34:30 - How to avoid the cycle of negativity</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">b5510294-8ebb-11ee-930a-27bd82fef003</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 29 Nov 2023 14:26:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d114f149-ea55-4352-9a3c-4fe25d30538c.mp3" length="84913495" type="audio/mpeg"/><itunes:duration>44:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>9</itunes:episode><podcast:episode>9</podcast:episode><itunes:summary>Episode 9: On this episode of Pursuit of Profit, this holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle.
-----
Timestamps:
00:56 - Amy Nixon Twitter comments
05:55 - Affordability is at it&apos;s worst
08:05 - Small business optimism
14:45 - Post-COVID world
26:50 - 8 habits of negative people
34:30 - How to avoid the cycle of negativity
-----
Links:
* Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>WeWork Bankruptcy Affecting Real Estate Franchises</title><itunes:title>WeWork Bankruptcy Affecting Real Estate Franchises</itunes:title><description><![CDATA[
        <p>Episode 8: On this episode of Pursuit of Profit, Cliff and Justin discuss WeWork's recent filing for bankruptcy and its founder, Adam Neumann, who left the company in shambles. Although WeWork never made a dollar, Neumann's worth is more than a billion dollars. This bankruptcy will affect commercial and residential real estate leaving thousands of property owners with more empty space. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>02:00 - What inspired Adam Neumann</p><p>05:00 - How WeWork failed</p><p>23:52 - What Adam Neumann is doing now - FLOW</p><p>34:15 - Real estate today</p><p>44:30 - Franchising communal work space - salon vs office shared space</p><p>52:35 - Services as a franchise that don't fail</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 8: On this episode of Pursuit of Profit, Cliff and Justin discuss WeWork's recent filing for bankruptcy and its founder, Adam Neumann, who left the company in shambles. Although WeWork never made a dollar, Neumann's worth is more than a billion dollars. This bankruptcy will affect commercial and residential real estate leaving thousands of property owners with more empty space. Take a listen...</p><p>-----</p><p>Timestamps:</p><p>02:00 - What inspired Adam Neumann</p><p>05:00 - How WeWork failed</p><p>23:52 - What Adam Neumann is doing now - FLOW</p><p>34:15 - Real estate today</p><p>44:30 - Franchising communal work space - salon vs office shared space</p><p>52:35 - Services as a franchise that don't fail</p><p>-----</p><p>Links:</p><p>* <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">62bafaa8-8894-11ee-b3ac-c7f5af4377bc</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 22 Nov 2023 11:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/720167c8-275a-4701-8181-d843119f4063.mp3" length="107392604" type="audio/mpeg"/><itunes:duration>55:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>8</itunes:episode><podcast:episode>8</podcast:episode><itunes:summary>Episode 8: On this episode of Pursuit of Profit, Cliff and Justin discuss WeWork&apos;s recent filing for bankruptcy and its founder, Adam Neumann, who left the company in shambles. Although WeWork never made a dollar, Neumann&apos;s worth is more than a billion dollars. This bankruptcy will affect commercial and residential real estate leaving thousands of property owners with more empty space. Take a listen...
-----
Timestamps:
02:00 - What inspired Adam Neumann
05:00 - How WeWork failed
23:52 - What Adam Neumann is doing now - FLOW
34:15 - Real estate today
44:30 - Franchising communal work space - salon vs office shared space
52:35 - Services as a franchise that don&apos;t fail
-----
Links:
* Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>The Wins &amp; Losses of an Entrepreneur with Zach Beutler of Horsepower Brands</title><itunes:title>The Wins &amp; Losses of an Entrepreneur with Zach Beutler of Horsepower Brands</itunes:title><description><![CDATA[
        <p>Episode 7: On this episode of Pursuit of Profit, Cliff and Justin discuss talk to Zachary Beutler, founding partner at HorsePower Brands, which owns and operates eight franchise brands. Zach's incredible story includes growing up as an entrepreneur, becoming a franchisor in his early 20's, going through bankruptcy, and the success he's had building HorsePower Brands.</p><p>-----</p><p>Timestamps:</p><p>02:26 - Zach's journey to franchising</p><p>05:22 - What Zach learned from failures</p><p>08:00 - How he met his business partner</p><p>15:13 - Why home services franchising</p><p>25:00 - Criteria for vetting brands</p><p>27:15 - Exterior lighting brand</p><p>33:00 - How HorsePower builds their brands</p><p>-----</p><p>Links:</p><p>* <a href="https://horsepowerbrands.com/">HorsePower Brands</a></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 7: On this episode of Pursuit of Profit, Cliff and Justin discuss talk to Zachary Beutler, founding partner at HorsePower Brands, which owns and operates eight franchise brands. Zach's incredible story includes growing up as an entrepreneur, becoming a franchisor in his early 20's, going through bankruptcy, and the success he's had building HorsePower Brands.</p><p>-----</p><p>Timestamps:</p><p>02:26 - Zach's journey to franchising</p><p>05:22 - What Zach learned from failures</p><p>08:00 - How he met his business partner</p><p>15:13 - Why home services franchising</p><p>25:00 - Criteria for vetting brands</p><p>27:15 - Exterior lighting brand</p><p>33:00 - How HorsePower builds their brands</p><p>-----</p><p>Links:</p><p>* <a href="https://horsepowerbrands.com/">HorsePower Brands</a></p><p>* <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">6e1ee78c-8354-11ee-8e5c-6762236f8499</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 15 Nov 2023 13:35:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/690793c0-89f2-4a62-876d-012e8771b91b.mp3" length="82726485" type="audio/mpeg"/><itunes:duration>43:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>7</itunes:episode><podcast:episode>7</podcast:episode><itunes:summary>Episode 7: On this episode of Pursuit of Profit, Cliff and Justin discuss talk to Zachary Beutler, founding partner at HorsePower Brands, which owns and operates eight franchise brands. Zach&apos;s incredible story includes growing up as an entrepreneur, becoming a franchisor in his early 20&apos;s, going through bankruptcy, and the success he&apos;s had building HorsePower Brands.
-----
Timestamps:
02:26 - Zach&apos;s journey to franchising
05:22 - What Zach learned from failures
08:00 - How he met his business partner
15:13 - Why home services franchising
25:00 - Criteria for vetting brands
27:15 - Exterior lighting brand
33:00 - How HorsePower builds their brands
-----
Links:
* HorsePower Brands
* Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>How To Play The Hype Cycle Around Semaglutides In Franchising</title><itunes:title>How To Play The Hype Cycle Around Semaglutides In Franchising</itunes:title><description><![CDATA[
        <p>Episode 6: On this episode of Pursuit of Profit, Cliff and Justin discuss the 2023 hype cycle around semaglutides, health, fitness and medical services and how it's playing out in franchising - what's working and what's not. Take a listen...</p><p>---</p><p>Links:</p><p><a href="https://franocity.com/">Franocity</a></p><p>----</p><p>Timestamps:</p><p>04:04 - What's boring is sexy</p><p>08:24 - Tried and True brands vs. Hype Cycle brands</p><p>21:30 - Health/medical brands that are growing and why</p><p>29:27 - Hub and spoke business</p><p>38:15 - Fitness &amp; franchising (ex. Planet Fitness)</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 6: On this episode of Pursuit of Profit, Cliff and Justin discuss the 2023 hype cycle around semaglutides, health, fitness and medical services and how it's playing out in franchising - what's working and what's not. Take a listen...</p><p>---</p><p>Links:</p><p><a href="https://franocity.com/">Franocity</a></p><p>----</p><p>Timestamps:</p><p>04:04 - What's boring is sexy</p><p>08:24 - Tried and True brands vs. Hype Cycle brands</p><p>21:30 - Health/medical brands that are growing and why</p><p>29:27 - Hub and spoke business</p><p>38:15 - Fitness &amp; franchising (ex. Planet Fitness)</p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">4d911fa6-7dd9-11ee-86c6-3fc01ef28170</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 08 Nov 2023 13:03:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d1f3b218-0bdb-412d-a5d7-3bfe36245818.mp3" length="48679402" type="audio/mpeg"/><itunes:duration>50:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>6</itunes:episode><podcast:episode>6</podcast:episode><itunes:summary>Episode 6: On this episode of Pursuit of Profit, Cliff and Justin discuss the 2023 hype cycle around semaglutides, health, fitness and medical services and how it&apos;s playing out in franchising - what&apos;s working and what&apos;s not. Take a listen...
---
Links:
Franocity
----
Timestamps:
04:04 - What&apos;s boring is sexy
08:24 - Tried and True brands vs. Hype Cycle brands
21:30 - Health/medical brands that are growing and why
29:27 - Hub and spoke business
38:15 - Fitness &amp; franchising (ex. Planet Fitness)
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>The Money Show:  How To Fund Your Franchise</title><itunes:title>The Money Show:  How To Fund Your Franchise</itunes:title><description><![CDATA[
        <p>Episode 5: On this episode of Pursuit of Profit, Cliff and Justin discuss various ways to fund a business, - to start, grow and scale a franchise. We're talking the benefits of SBA loans, ROBS, Security Backed Lines of Credit, HELOCs, and other forms of financing. And discover why cash is not king. Take a listen and find out which forms of financing work best for you.</p><p>---</p><p>Timestamps:</p><p>1:30 - SBA loans</p><p>18:54 - Business plan</p><p>22:50 - Roll Overs as Business Startups (ROBS)</p><p>35:00 - Security Backed Lines of Credit</p><p>39:45 - HELOC (Home Equity Line Of Credit)</p><p>45:59 - Franchise or Financing</p><p>48:07 - Seller Financing</p><p>49:30- Private Investors / Inheritance</p><p>51:57 - Cash</p><p>-----</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 5: On this episode of Pursuit of Profit, Cliff and Justin discuss various ways to fund a business, - to start, grow and scale a franchise. We're talking the benefits of SBA loans, ROBS, Security Backed Lines of Credit, HELOCs, and other forms of financing. And discover why cash is not king. Take a listen and find out which forms of financing work best for you.</p><p>---</p><p>Timestamps:</p><p>1:30 - SBA loans</p><p>18:54 - Business plan</p><p>22:50 - Roll Overs as Business Startups (ROBS)</p><p>35:00 - Security Backed Lines of Credit</p><p>39:45 - HELOC (Home Equity Line Of Credit)</p><p>45:59 - Franchise or Financing</p><p>48:07 - Seller Financing</p><p>49:30- Private Investors / Inheritance</p><p>51:57 - Cash</p><p>-----</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">a2c00fbc-7813-11ee-bc27-4fd8713b8da3</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 01 Nov 2023 10:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a307db2a-71f6-4a22-a099-0b0194b5cbed.mp3" length="104875505" type="audio/mpeg"/><itunes:duration>54:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>5</itunes:episode><podcast:episode>5</podcast:episode><itunes:summary>Episode 5: On this episode of Pursuit of Profit, Cliff and Justin discuss various ways to fund a business, - to start, grow and scale a franchise. We&apos;re talking the benefits of SBA loans, ROBS, Security Backed Lines of Credit, HELOCs, and other forms of financing. And discover why cash is not king. Take a listen and find out which forms of financing work best for you.
---
Timestamps:
1:30 - SBA loans
18:54 - Business plan
22:50 - Roll Overs as Business Startups (ROBS)
35:00 - Security Backed Lines of Credit
39:45 - HELOC (Home Equity Line Of Credit)
45:59 - Franchise or Financing
48:07 - Seller Financing
49:30- Private Investors / Inheritance
51:57 - Cash
-----
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>Top 11 Mistakes When Buying A Franchise  </title><itunes:title>Top 11 Mistakes When Buying A Franchise  </itunes:title><description><![CDATA[
        <p>Episode 4: On this episode of Pursuit of Profit, Cliff and Justin discuss the 11 most common mistakes when buying a franchise. If you're thinking about purchasing a franchise for the first time, or you're a seasoned franchisee, listen to these tips to find out what you need to do to ensure a successful and profitable business.</p><p>-----</p><p>Time Stamps:</p><p>(02:14) #1 - Dogmatic know it all</p><p>(07:03) #2 - Confirmation bias</p><p>(10:20) #3 - Client decorum</p><p>(13:32) #4 - Misaligned skills</p><p>(17:54) #5 - Outsized</p><p>(26:43) #6 - Time allotment</p><p>(32:05) #7 - Half-pregnant</p><p>(36:05) #8 - Capital constraints</p><p>(39:15) #9 - E-Myth</p><p>(42:44) #10 - Enabler</p><p>(47:24) #11 - Impetuous</p><p>-----</p><p>Links:</p><p>🌐 Website - <a href="https://www.amazon.com/s?k=book+the+e+myth&amp;hvadid=580750216688&amp;hvdev=c&amp;hvlocphy=9008145&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=14454332694628919730&amp;hvtargid=kwd-448090345395&amp;hydadcr=22534_13493212&amp;tag=googhydr-20&amp;ref=pd_sl_93fwkiq8hw_e">E-Myth Revisited</a> </p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 4: On this episode of Pursuit of Profit, Cliff and Justin discuss the 11 most common mistakes when buying a franchise. If you're thinking about purchasing a franchise for the first time, or you're a seasoned franchisee, listen to these tips to find out what you need to do to ensure a successful and profitable business.</p><p>-----</p><p>Time Stamps:</p><p>(02:14) #1 - Dogmatic know it all</p><p>(07:03) #2 - Confirmation bias</p><p>(10:20) #3 - Client decorum</p><p>(13:32) #4 - Misaligned skills</p><p>(17:54) #5 - Outsized</p><p>(26:43) #6 - Time allotment</p><p>(32:05) #7 - Half-pregnant</p><p>(36:05) #8 - Capital constraints</p><p>(39:15) #9 - E-Myth</p><p>(42:44) #10 - Enabler</p><p>(47:24) #11 - Impetuous</p><p>-----</p><p>Links:</p><p>🌐 Website - <a href="https://www.amazon.com/s?k=book+the+e+myth&amp;hvadid=580750216688&amp;hvdev=c&amp;hvlocphy=9008145&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=14454332694628919730&amp;hvtargid=kwd-448090345395&amp;hydadcr=22534_13493212&amp;tag=googhydr-20&amp;ref=pd_sl_93fwkiq8hw_e">E-Myth Revisited</a> </p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p><p>-----</p><p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit]]></link><guid isPermaLink="false">ba6be646-734e-11ee-b6f9-c310f598fed2</guid><itunes:image href="https://artwork.captivate.fm/3defe11f-c1d2-4166-814e-bcc506038bdb/Podcast-Thumbnail-3.jpg"/><pubDate>Wed, 25 Oct 2023 20:04:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/7d5af941-664c-4ced-9e31-dfbd7d54e86e.mp3" length="125461678" type="audio/mpeg"/><itunes:duration>52:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>4</itunes:episode><podcast:episode>4</podcast:episode><itunes:summary>Episode 4: On this episode of Pursuit of Profit, Cliff and Justin discuss the 11 most common mistakes when buying a franchise. If you&apos;re thinking about purchasing a franchise for the first time, or you&apos;re a seasoned franchisee, listen to these tips to find out what you need to do to ensure a successful and profitable business.
-----
Time Stamps:
(02:14) #1 - Dogmatic know it all
(07:03) #2 - Confirmation bias
(10:20) #3 - Client decorum
(13:32) #4 - Misaligned skills
(17:54) #5 - Outsized
(26:43) #6 - Time allotment
(32:05) #7 - Half-pregnant
(36:05) #8 - Capital constraints
(39:15) #9 - E-Myth
(42:44) #10 - Enabler
(47:24) #11 - Impetuous
-----
Links:
🌐 Website - E-Myth Revisited 
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity
-----
Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.</itunes:summary></item><item><title>From Court to Corporate: The M14 Hoops Success Story</title><itunes:title>From Court to Corporate: The M14 Hoops Success Story</itunes:title><description><![CDATA[
        <p>Episode 3: Get ready to dive into an inspiring journey of resilience, reinvention, and entrepreneurship on the Pursuit of Profit podcast! Hosted by Justin Guevara and Cliff, this episode features an extraordinary guest: former professional basketball player turned entrepreneur, Matt Miller, the founder and CEO of M14 Hoops franchise.</p>
<p><br></p>
<p>Join us as we explore Matt's remarkable transformation from a globe-trotting athlete to a thriving business owner with locations spanning across the U.S. and hear firsthand how he turned his passion for basketball into a franchise success story.</p>
<p><br></p>
<p>Discover the challenges Matt faced when transitioning from the world of sports to business and find out how he built M14 Hoops from the ground up. From playing basketball in Europe and Africa to becoming a dedicated entrepreneur, Matt's journey is a testament to determination and hard work.</p>
<p><br></p>
<p>Learn the intriguing backstory behind the name "M14 Hoops" and how it all started with Matt's basketball number and a desire for a three-syllable business name that truly resonated.</p>
<p><br></p>
<p>You'll be inspired by Matt's dedication, his relentless work ethic, and the sacrifices he made to make his dream a reality. Whether you're a sports enthusiast, an aspiring entrepreneur, or just someone hungry for an incredible success story, this podcast episode will leave you motivated and eager to chase your own pursuit of profit. Don't miss this captivating episode of the Pursuit of Profit podcast!</p>
<p>-----</p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 3: Get ready to dive into an inspiring journey of resilience, reinvention, and entrepreneurship on the Pursuit of Profit podcast! Hosted by Justin Guevara and Cliff, this episode features an extraordinary guest: former professional basketball player turned entrepreneur, Matt Miller, the founder and CEO of M14 Hoops franchise.</p>
<p><br></p>
<p>Join us as we explore Matt's remarkable transformation from a globe-trotting athlete to a thriving business owner with locations spanning across the U.S. and hear firsthand how he turned his passion for basketball into a franchise success story.</p>
<p><br></p>
<p>Discover the challenges Matt faced when transitioning from the world of sports to business and find out how he built M14 Hoops from the ground up. From playing basketball in Europe and Africa to becoming a dedicated entrepreneur, Matt's journey is a testament to determination and hard work.</p>
<p><br></p>
<p>Learn the intriguing backstory behind the name "M14 Hoops" and how it all started with Matt's basketball number and a desire for a three-syllable business name that truly resonated.</p>
<p><br></p>
<p>You'll be inspired by Matt's dedication, his relentless work ethic, and the sacrifices he made to make his dream a reality. Whether you're a sports enthusiast, an aspiring entrepreneur, or just someone hungry for an incredible success story, this podcast episode will leave you motivated and eager to chase your own pursuit of profit. Don't miss this captivating episode of the Pursuit of Profit podcast!</p>
<p>-----</p>
<p><strong>Connect with Cliff and Justin:</strong></p>
<p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p>
<p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p>
<p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p>
<p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p>
<p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit/episodes/Episode-3-From-Court-to-Corporate-The-M14-Hoops-Success-Story-e2ae2an]]></link><guid isPermaLink="false">446ece24-1f99-48c9-b3be-cdca17c09fdd</guid><itunes:image href="https://artwork.captivate.fm/ac9dbed0-97b0-41a1-938f-7fd971f4d469/70d81e7d633cd47389482871b94c85cb.jpg"/><pubDate>Tue, 19 Sep 2023 14:46:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9e806ff0-db5c-4f04-b7aa-4f746d4f1e35.mp3" length="102416919" type="audio/mpeg"/><itunes:duration>01:11:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>3</itunes:episode><podcast:episode>3</podcast:episode><itunes:summary>Episode 3: Get ready to dive into an inspiring journey of resilience, reinvention, and entrepreneurship on the Pursuit of Profit podcast! Hosted by Justin Guevara and Cliff, this episode features an extraordinary guest: former professional basketball player turned entrepreneur, Matt Miller, the founder and CEO of M14 Hoops franchise.



Join us as we explore Matt&apos;s remarkable transformation from a globe-trotting athlete to a thriving business owner with locations spanning across the U.S. and hear firsthand how he turned his passion for basketball into a franchise success story.



Discover the challenges Matt faced when transitioning from the world of sports to business and find out how he built M14 Hoops from the ground up. From playing basketball in Europe and Africa to becoming a dedicated entrepreneur, Matt&apos;s journey is a testament to determination and hard work.



Learn the intriguing backstory behind the name &quot;M14 Hoops&quot; and how it all started with Matt&apos;s basketball number and a desire for a three-syllable business name that truly resonated.



You&apos;ll be inspired by Matt&apos;s dedication, his relentless work ethic, and the sacrifices he made to make his dream a reality. Whether you&apos;re a sports enthusiast, an aspiring entrepreneur, or just someone hungry for an incredible success story, this podcast episode will leave you motivated and eager to chase your own pursuit of profit. Don&apos;t miss this captivating episode of the Pursuit of Profit podcast!

-----

Connect with Cliff and Justin:

🌐 Website - https://franocity.com/

📷 Instagram -   /franocity

👍 Facebook -   /franocity

💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @ Franocity</itunes:summary></item><item><title>The Myth of the Perfect Moment: Debunking the Illusions &amp; Delusions of Entrepreneurship</title><itunes:title>The Myth of the Perfect Moment: Debunking the Illusions &amp; Delusions of Entrepreneurship</itunes:title><description><![CDATA[
        <p>Episode 2: Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p><p>-----</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
      ]]></description><content:encoded><![CDATA[
        <p>Episode 2: Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p><p>-----</p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit/episodes/Episode-2-The-Myth-of-the-Perfect-Moment-Debunking-the-Illusions--Delusions-of-Entrepreneurship-e28v5jc]]></link><guid isPermaLink="false">037d5acb-0c9d-4a60-998a-fad8cf9e1ee9</guid><itunes:image href="https://artwork.captivate.fm/bbef8207-8599-44c9-ba53-1018f98c4551/38608271-1690940115379-2ed6c1c661cca.jpg"/><pubDate>Tue, 05 Sep 2023 20:35:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5c37365f-e7bc-47ea-97c7-7b6d20b38002.mp3" length="60888235" type="audio/mpeg"/><itunes:duration>42:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><itunes:summary>Episode 2: Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.
-----
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity</itunes:summary></item><item><title>Pursuit of Profit </title><itunes:title>Pursuit of Profit </itunes:title><description><![CDATA[
        <p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth.</p><p><br></p><p>If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p><p>Cliff &amp; Justin, two seasoned entrepreneurs who've faced their fair share of struggles and triumphs, bring their years of experience to the forefront in this podcast.</p><p><br></p><p>They believe in the power of pushing individuals beyond their comfort zones, challenging them to confront their limitations, and unlocking their true potential. No topic is off-limits as they discuss the practicalities of business, the importance of a resilient mindset, the pursuit of health and well-being, and all the essential elements that contribute to personal and professional success.</p><p><br></p><p>With each episode, you'll be inspired to take action and embrace the discomfort that comes with growth. Cliff &amp; Justin share real-life stories, hard-earned lessons, and actionable strategies that will motivate you to strive for greatness. While their words may be tough, they come from a place of genuine care and desire to see their audience thrive.</p><p><br></p><p>"Pursuit of Profit" is not just about business strategies; it's about personal development and transformation. If you're ready to shed the excuses, face reality head-on, and embrace the challenges of entrepreneurship and life, this podcast is your go-to resource.</p><p><br></p><p>Subscribe now, and join Cliff &amp; Justin on this no-nonsense journey towards greatness. Be prepared to have your beliefs challenged, your work ethic ignited, and your mind expanded to become the best version of yourself.</p><p><br></p><p>Remember, this podcast isn't for the weak, but for those with the determination to rise above mediocrity and achieve extraordinary success.</p><p><br></p><p>Are you ready to unleash your potential? Tune in and let's embark on this transformational journey together!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
      ]]></description><content:encoded><![CDATA[
        <p>Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth.</p><p><br></p><p>If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.</p><p>Cliff &amp; Justin, two seasoned entrepreneurs who've faced their fair share of struggles and triumphs, bring their years of experience to the forefront in this podcast.</p><p><br></p><p>They believe in the power of pushing individuals beyond their comfort zones, challenging them to confront their limitations, and unlocking their true potential. No topic is off-limits as they discuss the practicalities of business, the importance of a resilient mindset, the pursuit of health and well-being, and all the essential elements that contribute to personal and professional success.</p><p><br></p><p>With each episode, you'll be inspired to take action and embrace the discomfort that comes with growth. Cliff &amp; Justin share real-life stories, hard-earned lessons, and actionable strategies that will motivate you to strive for greatness. While their words may be tough, they come from a place of genuine care and desire to see their audience thrive.</p><p><br></p><p>"Pursuit of Profit" is not just about business strategies; it's about personal development and transformation. If you're ready to shed the excuses, face reality head-on, and embrace the challenges of entrepreneurship and life, this podcast is your go-to resource.</p><p><br></p><p>Subscribe now, and join Cliff &amp; Justin on this no-nonsense journey towards greatness. Be prepared to have your beliefs challenged, your work ethic ignited, and your mind expanded to become the best version of yourself.</p><p><br></p><p>Remember, this podcast isn't for the weak, but for those with the determination to rise above mediocrity and achieve extraordinary success.</p><p><br></p><p>Are you ready to unleash your potential? Tune in and let's embark on this transformational journey together!</p><p><br></p><p><strong>Connect with Cliff and Justin:</strong></p><p>🌐 Website - <a href="https://franocity.com/">https://franocity.com/</a></p><p>📷 Instagram - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&amp;q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.instagram.com/franocity/?hl=en">franocity</a></p><p>👍 Facebook - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&amp;q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.facebook.com/franocity/">franocity</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a>/<a href="https://www.linkedin.com/in/franocity/">cliffnonnenmacher</a></p><p>💼 LinkedIn - <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&amp;v=cnVFI3eRf4E"> </a> /<a href="https://www.linkedin.com/in/justin-guevara-franocity/">justinguevara</a></p><p>* Consult with Cliff and Justin @ <a href="https://franocity.com/">Franocity</a></p>
      ]]></content:encoded><link><![CDATA[https://podcasters.spotify.com/pod/show/pursuit-of-profit/episodes/Pursuit-of-Profit-e27l2jo]]></link><guid isPermaLink="false">133cf218-0b01-48b9-980b-8e80d0339b27</guid><itunes:image href="https://artwork.captivate.fm/5efa3abb-f8c1-40ec-979f-f7124e949a39/38608271-1690940018414-82493d7cdf659.jpg"/><pubDate>Wed, 02 Aug 2023 01:35:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f2b84f8d-6dec-474c-90a5-1560080a5889.mp3" length="63923382" type="audio/mpeg"/><itunes:duration>44:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season><itunes:summary>Welcome to &quot;Pursuit of Profit,&quot; the raw and unfiltered podcast where Cliff &amp; Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth.

If you&apos;re seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you&apos;ve come to the right place.
Cliff &amp; Justin, two seasoned entrepreneurs who&apos;ve faced their fair share of struggles and triumphs, bring their years of experience to the forefront in this podcast.

They believe in the power of pushing individuals beyond their comfort zones, challenging them to confront their limitations, and unlocking their true potential. No topic is off-limits as they discuss the practicalities of business, the importance of a resilient mindset, the pursuit of health and well-being, and all the essential elements that contribute to personal and professional success.

With each episode, you&apos;ll be inspired to take action and embrace the discomfort that comes with growth. Cliff &amp; Justin share real-life stories, hard-earned lessons, and actionable strategies that will motivate you to strive for greatness. While their words may be tough, they come from a place of genuine care and desire to see their audience thrive.

&quot;Pursuit of Profit&quot; is not just about business strategies; it&apos;s about personal development and transformation. If you&apos;re ready to shed the excuses, face reality head-on, and embrace the challenges of entrepreneurship and life, this podcast is your go-to resource.

Subscribe now, and join Cliff &amp; Justin on this no-nonsense journey towards greatness. Be prepared to have your beliefs challenged, your work ethic ignited, and your mind expanded to become the best version of yourself.

Remember, this podcast isn&apos;t for the weak, but for those with the determination to rise above mediocrity and achieve extraordinary success.

Are you ready to unleash your potential? Tune in and let&apos;s embark on this transformational journey together!

Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram -   /franocity
👍 Facebook -   /franocity
💼 LinkedIn -  /cliffnonnenmacher
💼 LinkedIn -   /justinguevara
* Consult with Cliff and Justin @ Franocity</itunes:summary></item></channel></rss>