Referral Roadmap

The Energy to Lead: Building Teams Without Burning Out with Dr. Kristi Lopez

Tue, 16 Jun 2026 06:00:00 -0500

In this episode, Dr. Kristy Lopez shares insights on how energy, team building, and strategic prioritization can help leaders scale their businesses without burnout. Discover practical tips on managing capacity, building effective teams, and maintaining personal well-being.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters:

00:00 Introduction to Energy and Leadership

02:40 The Importance of Surrounding Yourself with the Right People

05:32 Managing Multiple Responsibilities and the Role of Support

08:44 The Art of Pivoting in Business and Life

11:39 Building Effective Teams for Business Growth

14:26 Insights on Scaling Without Burnout

18:41 Empowering Others Through Questions

20:02 The Power of Delegation

23:07 Prioritizing Your Calendar

25:37 Lessons from the Journey

30:50 The Importance of Teamwork

36:08 Building a Legacy and Community

The Unsexy Work That Builds Million-Dollar Businesses

Tue, 09 Jun 2026 06:00:00 -0500

In this episode, Athena and Jada discuss the unsexy nature but unbelievably power of follow-up in business, sharing strategies, real-life stories, and insights on how to unlock hidden revenue by improving follow-up systems. They emphasize that success often hinges on execution, not just ideas.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

00:00 Introduction to Unsexy Fundamentals

02:38 The Importance of Follow-Up

05:36 Overcoming Challenges in Business Fundamentals

08:37 Mindset Shifts for Effective Follow-Up

11:38 Tracking and Measuring Success

15:01 Scheduling and Time Management

18:03 The Power of Consistency

21:12 Final Thoughts and Call to Action

Following Your Own Advice with Jen Hamilton

Tue, 02 Jun 2026 06:00:00 -0500

In this episode, Athena Captain interviews Jen Hamilton about the importance of following your own advice, building systems, and overcoming the fears that hold leaders back from executing their knowledge. They explore practical strategies for leaders to close the gap between knowing and doing, and the impact of systematizing for business growth.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Introduction to Execution Over Knowledge

02:26 Understanding the Role of a Fractional COO

05:37 The Expert Trap and Self-Accountability

08:30 Overcoming Sales Fears and Imposter Syndrome

11:42 The Importance of Systems in Business

14:42 Facing Fears and Building Confidence

17:23 Practical Steps for Execution

20:34 Closing the Gap Between Knowledge and Action

23:36 Final Thoughts and Resources

The Power of Company Culture (And Why It Pays You Back) with Justin Manning

Tue, 26 May 2026 06:00:00 -0500

Discover how company culture can be a powerful driver of business growth, retention, and client experience. Justin Manning shares his journey of building a culture rooted in hope, accountability, and core virtues, and how it impacts revenue and team dynamics.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Power of Company Culture

02:02 Defining Culture and Its Impact

02:55 Introducing Justin Manning and His Journey

03:57 The Importance of Client Experience

05:49 Operationalizing Hope in Business

10:24 Drift and Default Culture

13:47 Establishing a Code of Virtues

20:06 Identifying A-Players vs. B and C Players

25:04 Building a Cohesive Team Culture

29:26 The Impact of Culture on Business Success

33:49 Onboarding and Reinforcing Culture

41:54 Practical Steps to Cultivate Culture

Leading Through the Unexpected with Jeffrey Smith

Tue, 19 May 2026 06:00:00 -0500

In this episode, Jeff Smith shares his life-changing experience with a near-fatal heart condition and how it transformed his approach to building a resilient, scalable business. Learn practical strategies for creating a business that thrives without your constant presence, including trust, leadership development, and documentation.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Introduction to Business Resilience

02:49 Jeff's Life-Changing Health Crisis

05:34 Building a Trustworthy Team

08:43 The Importance of Leadership and Trust

11:58 Lessons Learned from Adversity

15:00 Creating a Sustainable Business Model

17:59 Empowering Team Members

21:02 Actionable Steps for Business Owners

24:12 Final Thoughts and Resources

The Million-Dollar Idea You’re Sitting On (But Not Using)

Tue, 12 May 2026 06:00:00 -0500

In this episode, Athena and Jada explore the power of effective follow-up in business, sharing strategies, real-life stories, and insights on how to unlock hidden revenue by improving follow-up systems. They emphasize that success often hinges on execution, not just ideas.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Unlocking Business Growth Strategies

03:32 The Power of Follow-Up in Business

11:52 Understanding the Importance of Consistency

20:30 Leveraging Existing Relationships for Revenue

The Referral Roadmap 2026: How Relationships Still Win in a Digital World

Tue, 10 Mar 2026 06:00:00 -0500

In this episode of Referral Roadmap, hosts Athena Captain and Jada Haycraft discuss the enduring importance of referrals in business growth, especially in an age dominated by AI and digital marketing. They emphasize that referrals are built on trust and human connection, which technology cannot replace.

The conversation covers strategies for building and nurturing referral relationships, the statistics supporting the effectiveness of referrals, and practical tips for enhancing referral networks. The episode concludes with a call to action for listeners to engage with the resources provided and to prioritize relationship-building in their business strategies.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Introduction to Referral Roadmap 2026

02:25 The Power of Referrals in Business Growth

05:33 Building Trust in a Skeptical World

08:19 Nurturing Referral Relationships

11:18 Statistics Supporting Referral Success

14:20 The Importance of Authenticity in Referrals

17:17 Strategies for Effective Referral Networking

20:21 Closing the Loop on Referrals

23:08 Conclusion and Future Directions

The Future of Small Business: What Will Still Matter in 5 Years

Tue, 03 Mar 2026 06:00:00 -0500

In this episode, Jada Haycraft and Athena Captain discuss the essential strategies for future-proofing small businesses in an ever-evolving landscape. They emphasize the importance of resilience, adaptability, and continuous learning, while also highlighting the role of technology and AI in driving business growth.

The conversation covers practical steps for building a strong foundation, nurturing client relationships, and fostering a culture of learning within teams. Listeners are encouraged to take actionable steps to ensure their businesses thrive in the coming years.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Future Proofing Your Business

03:20 The Importance of Agility and Resilience

10:02 Embracing Technology and AI

15:56 Building a Culture of Learning

20:14 The Science of Adaptation and Learning

23:47 Practical Steps for Business Success

32:01 Nurturing Client Relationships

Marketing When Your Budget Is Zero: High-Impact, Low-Cost Strategies

Tue, 24 Feb 2026 06:00:00 -0500

In this episode of Referral Roadmap, hosts Athena Captain and Jada Haycraft discuss effective marketing strategies for small businesses operating on a shoestring budget. They explore the concept of 'shoestring marketing,' emphasizing creativity, consistency, and community engagement over large ad spends.

The conversation covers various low-cost strategies, including leveraging social media, building relationships, and engaging with the community. The hosts also highlight the importance of authenticity and consistency in marketing efforts, encouraging listeners to embrace their journey and learn from their experiences.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Marketing on a Shoestring Budget

02:50 Building Relationships for Business Growth

12:53 Engaging with the Community

19:34 Effective Marketing Strategies Without a Big Budget

Building a Business That Can Bend Without Breaking

Tue, 17 Feb 2026 06:00:00 -0500

In this episode, Jada Haycraft and Athena Captain discuss the critical importance of resilience and flexibility in business, especially in uncertain economic times. They explore strategies for building adaptable business models, diversifying revenue streams, and leveraging digital tools to enhance operational efficiency.

The conversation emphasizes the need for contingency planning and the importance of training teams to be agile and responsive to market changes. Through real-world examples and research insights, they highlight how businesses can not only survive but thrive amidst challenges by embracing change and innovation.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Building Resilience in Business

01:26 Understanding Flexibility and Adaptability

03:16 Navigating Market Changes

07:31 Learning from Client Experiences

16:44 The Importance of Data and Research

19:05 Practical Steps for Resilience

28:19 Preparing for Future Challenges

Hiring, Training, and Keeping Talent When Everyone’s Burned Out

Tue, 10 Feb 2026 06:00:00 -0500

In this episode, Jada Haycraft and Athena Captain discuss the challenges of talent acquisition and retention in today's economy, emphasizing the importance of building a purpose-driven culture and hiring for core values. They explore strategies for creating a supportive work environment that prioritizes flexibility and employee engagement, ultimately leading to higher retention rates.

The conversation highlights the need for leaders to define their core values clearly, recognize employee contributions, and adapt to the changing landscape of work, including remote and hybrid models.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Importance of Talent in Business

03:16 Building a Culture of Values

06:02 Hiring for Cultural Fit

09:27 Understanding Employee Needs

12:17 Flexibility and Work-Life Balance

15:16 Defining Core Values

18:11 Recognition and Engagement

21:11 Creating a Supportive Culture

24:18 Practical Steps for Leaders

27:20 Final Thoughts and Resources

What to Measure (and Ignore) in 2026: Data That Drives Results

Tue, 03 Feb 2026 06:00:00 -0500

In this episode, Athena Captain and Jada Haycraft discuss the critical importance of data and metrics in driving business growth in 2026. They emphasize the need for small businesses to focus on actionable metrics that directly impact revenue and profitability, rather than getting lost in vanity metrics. The conversation covers effective tracking systems, the significance of defining key performance indicators, and practical steps for implementing a no-excuses culture in business. The hosts share personal experiences and insights on how to leverage data for better decision-making and sustainable growth.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Understanding the Importance of Data in Business

02:28 Identifying Key Performance Metrics

05:09 Implementing the EOS System for Tracking

10:32 The Role of Tracking in Business Success

12:46 Defining Goals and Metrics for Growth

18:39 Actionable Metrics vs. Vanity Metrics

22:22 Rubber Meets the Road: Practical Tracking Strategies

30:51 Creating a No-Excuses Mindset in Tracking

Scaling Your Marketing from Guerilla to Growth Engine with Tim Priebe

Tue, 27 Jan 2026 06:00:00 -0500

In this episode, Athena Captain and Jada Haycraft discuss effective marketing strategies for small businesses in 2026 with expert Tim Priebe. They explore the transition from guerrilla marketing tactics to building a sustainable marketing engine, the importance of consistency and tracking, and the role of AI in modern marketing. Tim shares insights on common mistakes businesses make and offers actionable strategies for success, emphasizing the need for a clear understanding of the target audience and the importance of referral marketing.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Introduction to Scalable Marketing

02:59 Transitioning from Guerrilla Tactics to a Marketing Engine

05:49 The Importance of Consistency in Marketing

08:45 Building a Foundation for Small Business Marketing

11:33 Effective Tactics for Quick Revenue Boosts

14:45 Navigating Direct Messaging and Sales Pitches

21:28 Navigating Marketing Tactics Responsibly

23:47 The Importance of Tracking in Marketing

32:05 Common Mistakes in Marketing Strategy

33:55 Key Marketing Strategies for 2026

38:17 Implementing Effective Marketing Systems

43:28 Final Thoughts and Resources

Becoming the Obvious Local Choice: Hyperlocal Marketing Tactics

Tue, 20 Jan 2026 06:00:00 -0500

In this episode of the Referral Roadmap, hosts Athena Captain and Jada Haycraft delve into the critical strategies for enhancing local visibility in an increasingly digital marketplace. They emphasize the importance of optimizing Google Business Profiles and leveraging customer reviews to ensure businesses appear prominently in local searches. The conversation highlights the significance of 'near me' searches, which have surged in recent years, and how businesses can capitalize on this trend by ensuring their online presence is accurate, trustworthy, and engaging. Athena and Jada share personal anecdotes and practical tips, making the discussion relatable and actionable for small business owners navigating the complexities of marketing in 2026.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Becoming the Local Choice: Marketing Tactics for 2026

02:23 Understanding Local Search: The Importance of Visibility

05:39 Learning from Experience: The Need for Local Optimization

11:22 The Power of Reviews: Building Trust and Credibility

19:33 Research Insights: The Impact of Local SEO

24:22 Actionable Steps: Optimizing Your Local Presence

Winning When Users Don’t Click: SEO & Visibility in the Zero-Click Era with Griffin Mott

Tue, 13 Jan 2026 06:00:00 -0500

In this episode, the hosts discuss the evolving landscape of SEO, particularly focusing on the concept of zero click search, where users find answers without clicking through to websites. They explore strategies for small businesses to adapt to this change, emphasizing the importance of optimizing content for voice search and AI-driven results. The conversation includes practical tips for improving online visibility, the significance of reviews, and the necessity of a well-structured Google Business Profile. The expert guest, Griffin Mott, shares insights on common SEO mistakes and the long-term commitment required for effective SEO strategies.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Griffin Mott's Website:

https://griffinmottconsulting.com/

Chapters

00:00 The Shift in Search: Understanding Zero Click Searches

05:51 Defining Zero Click Search and Its Importance

09:37 Optimizing Content for Visibility

14:44 The Role of Voice Search in SEO

19:41 AI-Driven Search Results and Authority

24:34 The Long Game of SEO: Patience and Strategy

28:51 Improving Visibility in the New Search Landscape

32:36 Common SEO Mistakes Small Businesses Make

41:33 Key Strategies for SEO Success in 2026

47:28 Statistics on Zero Click Searches and AI Impact

49:36 Actionable Takeaways for Business Owners

AI Tools That Actually Move the Needle in Your Business (2025 Edition)

Tue, 06 Jan 2026 06:00:00 -0500

In this episode, Athena Captain and Jada Haycraft discuss the transformative role of AI tools in small business growth. They explore practical applications, the importance of embracing AI, and share statistics on AI adoption among small businesses. The conversation emphasizes maximizing efficiency, enhancing creativity, and building relationships through technology. Listeners are encouraged to take actionable steps in integrating AI into their business strategies.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Introduction to AI Tools for Business

01:22 Understanding AI and Its Impact on Small Businesses

04:18 The Importance of Embracing AI in Business

07:13 Practical Applications of AI in Content Creation

10:21 Maximizing Efficiency with AI Tools

13:32 Creative Uses of AI for Resource Development

15:42 Maximizing Time with AI

19:24 Creative Breakthroughs Through AI

20:50 Adapting to Market Changes with AI

25:25 Exploring AI Tools for Business

26:19 Statistics on AI Adoption

29:59 Practical Tips for Using AI

33:47 AI as a Tool for Creativity

37:57 Embracing AI for Business Growth

When It Feels Like It’s Not Working—You’re Closer Than You Think

Tue, 09 Dec 2025 06:00:00 -0500

In this episode, Jada Haycraft and Athena Captain discuss the theme of breakthrough, emphasizing the importance of perseverance and resilience in the face of challenges. They share personal stories of struggle, highlight inspiring figures from history, and present scientific research on goal perseverance. The conversation culminates in practical advice for listeners on how to keep going, the significance of community support, and the encouragement to not give up on their dreams.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Journey to Breakthrough

03:28 Personal Stories of Struggle and Resilience

06:18 Historical Examples of Perseverance

09:14 The Science Behind Not Giving Up

12:18 Practical Steps to Keep Going

15:30 The Importance of Community and Support

18:28 Final Thoughts and Encouragement

The Power of Presence: Selling in a Distracted World with Kyle Draper

Tue, 02 Dec 2025 06:00:00 -0500

In this conversation, Athena Captain and Jada Haycraft discuss the importance of being present in a distracted world, emphasizing how authenticity and connection can enhance personal and professional relationships. They introduce Kyle Draper, who shares insights on how to engage meaningfully online and the challenges of maintaining presence in a fast-paced environment. The discussion covers practical strategies for improving engagement through video content, personal storytelling, and the significance of genuine interactions in sales and leadership.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Power of Presence in a Distracted World

06:24 Introducing Kyle Draper: A Heart for Connection

09:22 The Challenge of Being Present Online

13:28 Shifting from Selling to Genuine Connection

16:48 Navigating the Balance of Presence and Authenticity

21:42 The Importance of Sharing Your Story

29:49 Understanding Social Media Engagement

31:33 The Importance of Being Present in Sales

36:38 Innovative Follow-Up Strategies

42:42 Leveraging Video for Connection

48:40 The Science of Presence in Communication

From Burnout to Breakthrough

Tue, 25 Nov 2025 06:00:00 -0500

In this episode, Athena and Jada delve into the topic of burnout, exploring its signs, personal experiences, and the impact it has on productivity and mental health. They discuss practical strategies for recovery, emphasizing the importance of self-care, setting boundaries, and creating systems to manage energy effectively. The conversation highlights the need for resilience and coping skills in the face of life's challenges, encouraging listeners to prioritize their well-being even amidst chaos.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Understanding Burnout

03:21 Personal Stories of Burnout

10:27 Recognizing Signs of Burnout

15:13 Strategies for Recovery

20:24 Building Systems to Combat Burnout

30:09 Finding Breakthrough in Chaos

Reconnect, Re-engage, Rebuild: Leveraging Past Clients and Lost Leads with Brandon Baca

Tue, 18 Nov 2025 06:00:00 -0500

In this conversation, Athena Captain and Jada Haycraft discuss the importance of leveraging past relationships and nurturing connections to drive business growth, especially in challenging market conditions. They emphasize the need for a strong database, the value of authenticity in relationships, and practical strategies for re-engaging with past clients. Brandon Baca, a seasoned real estate professional, shares insights on how to maintain and nurture relationships over time, highlighting the long-term benefits of a well-managed database. The discussion also touches on the cost-effectiveness of retaining existing clients compared to acquiring new ones, and the significance of referrals in business.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Leveraging Past Relationships for Business Growth

06:49 The Importance of Relationship Building in Real Estate

13:14 Nurturing Relationships Over Time

18:28 Authenticity in Marketing and Communication

23:32 The Blind Spot of Business Owners

25:45 Building a Strategic Database

27:54 Navigating Market Challenges

30:58 The Importance of Nurturing Relationships

32:56 Reconnecting for Unexpected Opportunities

37:52 Authenticity as Currency in Business

39:19 The Cost of Customer Acquisition vs. Retention

41:51 Practical Tips for Re-engagement

Cut the Fluff, Keep the Fuel with Tina Curtis

Tue, 11 Nov 2025 06:00:00 -0500

In this conversation, Athena Captain and Jada Haycraft discuss the importance of streamlining business operations to drive growth, especially during challenging times. They introduce Tina Curtis, a successful entrepreneur who shares her journey of overcoming overwhelm and burnout by implementing systems and focusing on essential tasks. The discussion emphasizes the significance of emotional intelligence, the necessity of having a business coach, and the power of automation in enhancing productivity. The episode concludes with actionable advice for listeners on how to prioritize tasks, create systems, and maintain focus to achieve their business goals.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Streamlining for Growth

05:40 Introducing Tina Curtis: A Journey of Transformation

08:16 The Importance of Focus and Systems

14:42 Tough Love and Business Ownership

21:14 Systems and Habits for Simplification

23:41 Harnessing Automation for Efficiency

25:53 Self-Discovery Through Focus

29:37 Taking Control of Your Business

31:19 The Science of Productivity

36:31 Practical Steps for Business Growth

Sales Is a Mind Game—Play to Win with Ethan Rutter

Tue, 04 Nov 2025 06:00:00 -0500

In this conversation, Athena Captain, Jada Haycraft, and guest Ethan Rutter delve into the emotional aspects of sales, emphasizing the importance of mindset and emotional resilience. They discuss personal experiences, strategies for overcoming fear and doubt, and the significance of leadership in sales. Ethan shares his journey from struggling in sales to finding success through mindset shifts and resilience. The discussion also highlights practical tips for sales professionals to manage their emotions and improve performance, along with scientific insights into the impact of mindset on sales outcomes.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Emotional Landscape of Sales

07:17 Overcoming Doubt and Building Resilience

14:07 The Importance of Mindset in Sales

19:05 Finding Motivation and Purpose in Sales

24:08 Dealing with Rejection and Maintaining Positivity

25:22 The Impact of Rejection on Sales Performance

27:11 Leading Diverse Personalities in Sales

30:32 Empathy and Understanding in Sales Leadership

34:55 Building Mental Toughness in Sales

41:30 Finding Solutions and Maintaining a Positive Mindset

43:08 The Science of Emotional Resilience in Sales

45:15 Practical Strategies for Sales Success

Discipline > Motivation: Why Winners Work Without a Cheerleader with Brett Boone

Tue, 28 Oct 2025 06:00:00 -0500

In this conversation, Athena Captain and Jada Haycraft discuss the importance of discipline over motivation in achieving success. They emphasize that while motivation can be fleeting, discipline and the establishment of non-negotiable habits are what truly drive results. The episode features Brett Boone, who shares his inspiring journey from addiction to becoming a successful entrepreneur, highlighting the role of structure and discipline in his recovery and business success. The discussion also covers practical strategies for building effective routines and the significance of hiring motivated individuals who align with a disciplined work ethic.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Discipline vs. Motivation: The Core Principle

04:46 Personal Stories of Struggle and Resilience

06:43 Brett Boone's Journey: From Addiction to Success

14:50 The Shift: Learning Discipline Over Motivation

20:58 Building Structure: The Key to Productivity

26:09 Navigating Burnout and Mental Fatigue

30:29 Overcoming Challenges and Finding Support

35:50 The Power of Self-Discipline and Motivation

36:42 Building a High-Performing Team

42:47 The Importance of a Morning Routine

49:55 Taking Action: The Rubber Meets the Road

Stop Waiting for the Market to Save You with Ronnie Gulikers

Tue, 21 Oct 2025 06:00:00 -0500

In this episode, Athena Captain and Jada Haycraft discuss the importance of taking control of your business rather than waiting for the market to improve. They emphasize the need for proactive pipeline management, internal analysis, and building strong relationships. Guest Ronnie Gulikers shares his experiences and insights on navigating challenges in the real estate market, focusing on behaviors over outcomes, and maintaining a work-life balance. The conversation highlights actionable steps for business growth, the significance of setting boundaries, and the opportunities that arise in difficult market conditions.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Taking Control of Your Business

02:12 Real Stories from the Field

05:31 Introducing Ronnie Golikers

08:49 The Moment of Realization

10:49 Analyzing Internal Systems

12:50 Facing Hard Truths

14:46 Building Relationships

17:28 The Importance of Authenticity

20:18 Focusing on Daily Behaviors

23:56 Mindset Shifts for Success

24:26 Mapping Out Priorities and Time Management

26:00 Juggling Life and Work: Finding Balance

30:45 Setting Boundaries for Family and Work

31:49 The Impact of Family Priorities on Business

34:33 Mindset: Turning Challenges into Opportunities

36:38 The Science of Sales Success

39:16 Action Steps for Business Growth

45:20 Connecting with Ronnie: Resources and Support

Redefine Success in the Storm with Eleonore Hutton

Tue, 14 Oct 2025 06:00:00 -0500

In this conversation, Athena Captain and Jada Haycraft are joined by Eleonore Hutton to discuss the importance of redefining success during challenging times. They emphasize the need for adaptability, consistency, and the significance of setting realistic goals.

Eleonore, their guest, shares her journey and insights on navigating the real estate market, the power of delegation, and the balance between work and family. The discussion highlights the importance of self-care, building relationships, and staying motivated through tough times, ultimately encouraging listeners to take actionable steps towards their goals.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Redefining Success in a Storm

03:19 Navigating Challenges and Setting New Goals

06:14 The Importance of Consistency and Relationships

09:09 Leveraging Business for Growth

12:24 Finding Balance Between Work and Family

15:18 Staying Motivated Through Tough Times

18:15 The Power of Relationships in Business

21:09 Going Back to Basics for Success

27:57 The Power of Vulnerability and Connection

31:57 Prioritizing Self-Care for Success

36:51 The Importance of Habits and Consistency

42:57 Strategies for Achieving Goals in Tough Times

Don't Quit Because It's Quiet

Tue, 07 Oct 2025 04:00:00 -0500

In this episode, Athena Captain and Jada Haycraft discuss the challenges of navigating quiet seasons in business. They emphasize the importance of resilience, proactive strategies, and the need to double down on relationships and database management during tough times. The conversation highlights actionable steps for sustaining momentum and growth, even in a challenging economic environment.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Navigating Quiet Seasons in Business

03:28 Understanding Market Pressures and Lead Generation

08:24 Building a Resilient Team

10:43 Leveraging Your Database for Success

16:10 The Importance of Continuous Learning

18:26 Embracing Adversity as an Opportunity

23:25 Practical Strategies for Thriving in Quiet Times

Where the Rubber Meets the Road: Putting It All Together for Lasting Change

Tue, 29 Jul 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Shame-Free Productivity: How to Get More Done Without Self-Criticism

Tue, 22 Jul 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chaos to Clarity: Systems that Keep You On Track

Tue, 15 Jul 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The 80-20 Rule

Tue, 08 Jul 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Emotional Quicksand: How Your Feelings Hijack Productivity

Tue, 01 Jul 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Distraction Trap: Beating Procrastination and Focus Killers

Tue, 24 Jun 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Taking Control: You Have More Power Over Your Schedule Than You Think

Tue, 17 Jun 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Art of Saying No: Reclaiming Your Time Without Guilt

Tue, 10 Jun 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Prioritization Power: How to Identify What Really Moves the Needle

Tue, 03 Jun 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Productivity Myth: Why Hard Work Alone Won’t Get You Ahead

Tue, 27 May 2025 06:00:00 -0500

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Endless Possibilities of Adding Value

Tue, 11 Mar 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

To access the resources & links mentioned in this episode: https://www.athenacaptain.com/blog/podcast-410

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Feedback as a Form of Value

Tue, 04 Mar 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

To access the links and resources discussed in this episode: https://www.athenacaptain.com/blog/podcast-409

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Collaboration Over Competition

Tue, 25 Feb 2025 06:00:00 -0500

For the resources and links discussed in this episode:

https://www.athenacaptain.com/blog/podcast-408

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Creating Value Through Education with Victoria Lynn Woods

Tue, 18 Feb 2025 06:00:00 -0500

To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-407

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Impact of Unexpected Value with Melissa Barnett

Tue, 11 Feb 2025 06:00:00 -0500

To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-406

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Promoting Others' Businesses and Services with John Mayhue

Tue, 04 Feb 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-405

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Providing Useful Resources and Tools

Tue, 28 Jan 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-404

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Connecting People for Mutual Benefit with Jolene Curry

Tue, 21 Jan 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

To get the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-403

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Building Relationships by Listening with Sybil Hale

Tue, 14 Jan 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

To get all the links and resources discussed in this episode: https://www.athenacaptain.com/blog/podcast-402

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Power of Adding Value in Business

Tue, 07 Jan 2025 06:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

To get all the links and resources discussed in this episode: https://www.athenacaptain.com/blog/podcast-401

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Resilience in Rejection: How to Stay Persistent and Prevail in Sales

Tue, 08 Oct 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Statistics:

○ https://medium.com/@meteor2sky/rejection-stories-of-9-highly-successful-people-that-will-inspire-you-to-succeed-c40d6c200c94

Digital Prospecting: Thriving in the new era of sales engagement with Ashley Quintana

Tue, 01 Oct 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

● Statistics:

○ http://ww.linkedin.com/pulse/new-era-digital-marketing-top-11-game-changing-trends-mit-thakkar-ixqrf/

○ https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics#:~:text=in%20the%20US.-,More%20digital%20marketing%20statistics,reviews%20before%20making%20a%20purchase

● Ashley’s Contact Info:

○ Email: ashley@bridgerev.com

○ Website: https://www.bridgerev.com/

Gatekeeper Jedi: Techniques to bypass obstacles and reach decision-makers

Tue, 24 Sep 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

● Statistics: https://blog.hubspot.com/sales/getting-to-the-decision-maker-faster

● Takeaways:

○ Understand their role & goals

○ Respect their time & value

○ Show genuine interest & empathy

○ Build trust & credibility

○ Find common ground & rapport hooks

○ Follow up & maintain rapport

○ Provide value beyond sales pitches

Niche Domination: Prospecting strategies for specialized markets with Wyatt Poindexter

Tue, 17 Sep 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

● Statistics: https://wecantrack.com/insights/niche-website-statistics

● Wyatt Poindexter’s contact info:

○ Cell: 405-417-5466

○ Email: wyatt@wyattpoindexter.com

○ Website: www.wyattpoindexter.com

Networking Ninja: Unlocking Sales Opportunities Through Strategic Connections

Tue, 10 Sep 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

● Weekly Blog: daily.athenacaptain.com/blog

● Statistics:

○ https://novoresume.com/career-blog/networking-statistics

○https://images.forbes.com/forbesinsights/StudyPDFs/Business_Meetings_FaceToFace.pdf

Social Selling Secrets: How to Convert Connections into Clients with Danielle Stoltz

Tue, 03 Sep 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Statistics:

○ https://blog.hubspot.com/sales/social-selling-stats

○ https://salesforlife.com/social-selling/

○ https://business.linkedin.com/sales-solutions/social-selling

● Danielle Stoltz Contact Info:

○ https://www.daniellestoltz.com/

○ @Daniellenstoltz on all social media platforms

Inbox Gold: Crafting Irresistible Email Outreach for Sales Success

Tue, 27 Aug 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Show Notes:

● Statistics:

○ https://blog.hubspot.com/marketing/email-marketing-stats

○ https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?_ga=2.154607483.2116605659.1655405116-782004359.1655405116&hubs_content=blog.hubspot.com/marketing/email-marketing-stats&hubs_content-cta=HubSpot%20Blog%20Research

● Subject grader tool: https://subjectline.com/

Blueprint for Success: Crafting Your Ultimate Prospecting Plan with Shannon Rutter

Tue, 20 Aug 2024 06:00:00 -0500

Statistics:

○ https://www.newsweek.com/no-prospecting-no-sales-no-sales-no-business-1810202

○ https://www.youtube.com/watch?v=v3kgFT7t8rA

○ https://www.linkedin.com/pulse/why-sales-reps-stop-prospecting-tony-lenhart/

● Shannon Rutter’s Info:

○ Email: srutter@curepay.com

○ Bio: Shannon has a passion to help people! Before she was in sales, she was a MSN & RN. Shannon is a published author in the Western Journal of Nursing Research. She had zero sales experiencing stepping into her current role, and quickly outshined her peers. She received Rookie of the Year & Top Prospector awards in her first year!

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Art of Discovery: Why prospecting is different than marketing

Tue, 13 Aug 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Statistics:

○ https://www.xyplanningnetwork.com/advisor-blog/marketing-vs-prospecting-know-the-difference-develop-a-plan#:~:text=If%20prospecting%20is%20outbound%20marketing,long-term%20strategy%20behind%20it

○ https://www.pipedrive.com/en/blog/sales-and-marketing

Unlocking Growth: Why Prospecting is the Lifeblood of Sales Success

Wed, 07 Aug 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Statistics:

https://blog.hubspot.com/sales/prospecting-stats

https://gitnux.org/sales-prospecting-statistics/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Pivoting Your Target Market: The Worthwhile Fear with Emily Strickler

Tue, 07 May 2024 04:00:00 -0500

Show notes:

Success Revolution: daily.athenacaptain.com/blog
LinkedIn Study: http://www.linkedin.com/pulse/why-entrepreneurs-target-everyone-how-its-hurting-business-de-luna
Emily Strickler’s business website: https://www.toastoklahoma.com/
Emily’s personal Instagram: https://www.instagram.com/emstrick__
Toast Oklahoma’s Instagram: https://www.instagram.com/toastoklahoma

Staying Relevant: How to Adapt to Evolving Customer Preferences

Tue, 30 Apr 2024 04:00:00 -0500

Show Notes:

Success Revolution: daily.athenacaptain.com/blog

Creating Content that Resonates: Serving Your Target Audience

Tue, 23 Apr 2024 04:00:00 -0500

Show notes:

Success Revolution: https://daily.athenacaptain.com/blog
Statistics:
https://www.semrush.com/blog/content-marketing-statistics/
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
Book: They Ask You Answer by Marcus Sheridan
https://amzn.to/40dpIVi
Turner & Son Homes website: www.turnerandsonhomes.com
Turner & Son Homes phone number: 405-834-1605
Reach out to Tim if you have questions about how he implemented the strategy discussed today: Tim@athenacaptain.com

Building Trust with your Target Market: Reviews and the Customer Experience Matters

Tue, 16 Apr 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Show Notes:

Statistics:

https://www.forbes.com/sites/ryanerskine/2017/09/19/20-online-reputation-statistics-that-every-business-owner-needs-to-know/?sh=770bbd99cc5c

https://www.luisazhou.com/blog/online-review-statistics/

Finding Your Niche: Where your business fits in the market

Tue, 09 Apr 2024 04:00:00 -0500

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Link statistics:

https://wecantrack.com/insights/niche-website-statistics#:~:text=Conversion%20rates%20for%20niche%20ecommerce,29%25%20higher%20than%20broader%20marketplaces.&text=67%25%20of%20consumers%20trust%20niche%20websites%20for%20specialized%20product%20recommendations

https://blog.hubspot.com/sales/niche-market

Customer Centric Business: Your Path to Prosperity with Taylor Richardson

Tue, 02 Apr 2024 04:00:00 -0500

Success Revolution - Our weekly blog: daily.athenacaptain.com/blog

Statistics:

Taylor’s website for insurance reach out to his team: https://www.thriveinsurance.com/

If you want to work for a leader like Taylor, reach out to him directly:

Email: taylor@thrive.insurance
Phone: 405-241-9711

Social Media & Your Target Markets: The Winning Combination with Kyle Draper

Tue, 26 Mar 2024 04:00:00 -0500

Resources:

Success Revolution: https://daily.athenacaptain.com/blog

Link statistics:

Kyle’s Links:

https://www.kyledraper.com/
https://contentcompounding.com/
https://hirecultureva.com/
Kyle’s Book: Rethink Everything You “Know” About Social Media : https://amzn.to/3HOCy43

What Makes People Buy; Unlocking Customer Behavior

Tue, 19 Mar 2024 04:00:00 -0500

Resources:

The Gold Mine of Target Markets You Already Have

Tue, 12 Mar 2024 04:00:00 -0500

Resources:

Success Revolution; our weekly blog: https://daily.athenacaptain.com/blog

Link statistics:

Rose Team Homes / Heidi Rose Links:

Link to Rose Team Homes website: https://www.roseteamhomes.com/
FB Page: https://www.facebook.com/RoseTeamHomes/
LinkedIn: https://www.linkedin.com/in/heidiroseteamhomes/

How to Identify & Connect with Your Target Market

Tue, 05 Mar 2024 04:00:00 -0500

Resources:

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Goal Setting for Life, Not Just Business!

Tue, 09 Jan 2024 04:00:00 -0500

Show Resources:

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Time Management for Intentional Living

Tue, 02 Jan 2024 04:00:00 -0500

Episode Resources:

Psychology Today statistics
Psychology Today research
Harvard Business Review research
Weekly Blog
Lindsey's testimonial (last one half way down on page)

Cultivating Your Goal Mindset

Tue, 26 Dec 2023 04:00:00 -0500

Episode Resources

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Emotionally Intelligent Living: Uncoding EQ

Tue, 19 Dec 2023 04:00:00 -0500

Episode Resources:

Benefits:
Effective Communication: Clear and empathetic expression.
Strong Relationships: Skillful in building and maintaining positive connections.
Conflict Resolution: Calm and constructive problem-solving.
Adaptability: Resilience and positive mindset in the face of change.
Leadership Effectiveness: Inspires and motivates others effectively.
Stress Management: Identifies and regulates emotions for reduced stress.
Increased Empathy: Understands and shares others' feelings.
Enhanced Decision-Making: Considers both emotional and rational factors.
Greater Self-Awareness: Understands personal emotions, strengths, and weaknesses.
Improved Mental Health: Linked to better mental health outcomes.
Book recommendation
Weekly Blog
More about DISC

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Mutual Success: Helping Others Rise

Tue, 12 Dec 2023 04:00:00 -0500

Research cited: https://www.forbes.com/sites/forbesagencycouncil/2020/06/10/why-helping-others-without-expected-return-should-be-standard-in-business/
Real Talk & Real Strategies - why should we do it?
Enhances reputation & brand image
Increased customer loyalty & retention
Attracts top talent to work for you/your company
Builds referral partnerships & raving fans
Athena's weekly blog: Success Revolution

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Emotional Navigator: Steering Your Emoship Through Life’s Storms

Tue, 05 Dec 2023 04:00:00 -0500

Episode Resources:

Research cited: https://online.uwa.edu/news/emotional-psychology/
Real Strategies: Awareness, Identify & Label without judgement or shame, Accept that we are all moved by our emotions, Seek help, and Take time to reflect.
Lisa Harper's podcast
Living Beyond Your Feelings by Joyce Meyer
Athena's weekly blog: Success Revolution

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Muzzle Your Monkey

Tue, 28 Nov 2023 04:00:00 -0500

Episode Resources:

Dr. Hannah S. Pakiam's research

A few "monkey's" to be aware of:

“All-or-nothing”:
Thinking in extremes, that things are either all good or all bad
“Less-than”:
Comparing yourself and your situation to others and seeing yourself as less-than
“Just-the-bad”:
Seeing only the bad in a situation
“Guilt-bearing”:
Thinking in words like should, must, ought or have to
“Labeling”:
Attaching a negative label to yourself or someone else
“Fortune-telling”:
Predicting the worst possible outcome for a situation with little or no evidence for it
“Mind-reading”:
Believing you know what other people are thinking even though they haven’t told you
“If-only-and- I’ll-be-happy-when”:
Arguing with the past and longing for the future
“Blaming”:
Blaming others for your problems

Real strategies to implement:

Awareness of what your monkey is feeding you
Truth vs emotion test
Write out the truth, repeat it back to yourself, post it where you can see it daily
Therapy, Coaching & other resources

Join the Success Revolution and sign up for Athena's weekly blog, our gift to you!

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

The Importance of a Morning Routine

Tue, 21 Nov 2023 04:00:00 -0500

Episode Resources:

Benefits of a morning routine:

Increased productivity and focus.
Improved mental and emotional well-being.
Enhanced physical health.
Better time management and goal achievement.
Most common components of an effective morning routine.
Waking up early.
Mindfulness and meditation.
Exercise and physical activity.
Healthy nutrition.
Goal setting and planning.

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Mindset Quicksand

Tue, 14 Nov 2023 04:00:00 -0500

Episode Resources:

Short video - developing a growth mindset with Carol Dweck: https://www.youtube.com/watch?v=hiiEeMN7vbQ

Carol Dweck's book Mindset: https://amzn.to/3QmquMO

Marc Sparkes book They Can't Eat You: https://amzn.to/3Odg9Ao

Subscribe to Athena's weekly blog, the Success Revolution, fueled by relationships, referrals, & revenue: https://daily.athenacaptain.com/blog

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Mindset Matters - Welcome to the Referral Roadmap!

Tue, 07 Nov 2023 06:00:00 -0500

It's the debut of the Referral Roadmap with your host Athena Captain!

Stanford Report: https://news.stanford.edu/report/2021/09/15/mindsets-clearing-lens-life/

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Introducing Referral Roadmap Hosted by Athena Captain!

Wed, 01 Nov 2023 06:00:00 -0500

Are you a business owner looking to kickstart your growth, scale up your operations, or overcome the challenges of lead generation? Join Athena Captain, the expert in generating referrals and mastering the art of sales, as she delves into the world of successful entrepreneurs and business leaders. Athena sits down with industry rainmakers who have achieved remarkable success in various sectors. Together, they unveil the tried-and-tested lead generation secrets that have propelled their businesses to new heights. Say goodbye to cold-calling frustrations and hello to a world of proven strategies for attracting new prospects and referrals.