Key Topics

• Amanda's journey to visibility and confidence
• The story behind the Mutton March movement
• Practical tips for getting media coverage
• Overcoming fear and self-doubt on stage
• The importance of authentic storytelling

Sound Bites

"PR snowballs into media success."

"Turning a troll into a movement."

"The Mutton March empowers women."

Chapters

00:00 Introduction to Major Visibility

03:04 The Journey to Overcoming Self-Doubt

05:52 The Power of Personal Stories

08:58 Creating a Movement from Adversity

11:47 The Importance of PR in Visibility

15:00 Practical Tips for Effective PR

18:05 Building a Supportive Community

20:49 The Mutton March Movement

23:49 Empowering Women to Shine

27:13 Conclusion and Call to Action

Resources:

2026 PR Planner with over 70 press hooks! https://go.amandafitzgerald.co.uk/planner

Authority Bio Toolkit Including Nail it in 8 - The Sharpest Elevator Pitch Formula that Turns Heads: https://go.amandafitzgerald.co.uk/visibilitytoolkit

Join Amanda’s Major Visibility Collective WA Group for tips, invites and opportunities: https://chat.whatsapp.com/EBHCtH7WYIhF4nDkIR6dff

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

Instagram: instagram.com/kier_adair/

About Amanda FitzGerald:

Known by her clients as Major Visibility, Amanda FitzGerald is a PR and AI Visibility expert, speaker, and mentor on a mission to help women own the room, own their voice, and become the go-to authority in their field.

She first cracked the PR code promoting her luxury knitwear brand, securing features in glossy magazines and national press. Demand quickly followed, leading to the launch of her PR consultancy.

With more than a decade of experience helping thousands of women sharpen their message and authority, Amanda created her signature 5 Stages of Visibility Blueprint and the AI Visibility Blueprint to help experts become discoverable, citable, and trusted in an AI-led world.

Running her PR agency ‘that gives you agency’, she offers Done For You, Done With You, or Done By You services designed to elevate visibility fast.

Backed by a team of working journalists, clients land features in outlets such as the BBC, ITV, Forbes, The Guardian, and The Times, alongside top podcasts and speaking opportunities.

She is the founder of the Mutton March, a national campaign challenging age stereotypes and championing visibility for women.

Connect with Amanda:

Website: www.amandapr.com, www.amandapr.com/mutton-march

LinkedIn: https://www.linkedin.com/in/amandafitzgeraldpr/

Instagram: https://www.instagram.com/amandaprexpert, https://www.instagram.com/mutton-march

Key Topics

1. The power of branding and visual identity
2. Using archetypes to understand and connect with your audience
3. Building confidence through public speaking and visibility

Sound Bites

"It really changes perceptions of themselves"

"I’m going to rip this apart and start again"

"Just put yourself out there and do it"

Chapters

00:00 Introduction to Trudie Avery and Branding

03:26 The Emotional Impact of Branding

06:19 Understanding Archetypes in Branding

09:26 Trudie's Journey into Public Speaking

12:20 The Power of Saying Yes

15:06 The Evolution of Trudy's Brand and Packages

18:11 Creating the Empowering Women to Rise Book Cover

21:28 The Confidence to Invest in Yourself

24:10 The Impact of Visibility on Business

27:04 Final Thoughts on Public Speaking and Growth

Resources:

Take the Brand Archetype Quiz: https://www.logolady.com/personality-quiz

Action Points

1. Take the brand archetypes quiz to understand your core personality
2. Start public speaking to build confidence and authority
3. Invest in yourself to unlock new opportunities

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

Instagram: instagram.com/kier_adair/

About Trudie Avery:

Trudie Avery is an award-winning branding expert, speaker, author, and the creative force behind LogoLady.

With 30 years’ experience in graphic and web design, Trudie helps businesses look professional, credible, and worth choosing. She believes branding isn’t about decoration, but about perception: how quickly people trust you, take you seriously, and decide whether your business feels established or overlooked.

Working with ambitious startups through to established, blue-chip companies, Trudie has a talent for translating tangled ideas, half-formed visions, and “I’ll know it when I see it” briefs into brands that are clear, confident, and commercially effective. Her work creates brands that connect emotionally, attract the right clients, and support long-term growth.

Known for her straight-talking approach and deep dislike of clichéd branding, Trudie combines strategic thinking with creative instinct and a sharp eye for detail. She asks the questions others don’t and creates brands that feel like a natural fit, not a costume.

Her work is guided by three core values: fun, creativity, and kindness.

Her mission is simple: to help brilliant businesses look as good as they actually are, and to create confidence, clarity and pride for business owners.

Connect with Trudie:

Website: https://www.logolady.com

LinkedIn: https://www.linkedin.com/in/trudie-avery/

Our conversation is honest, relatable, and full of golden nuggets, showing how real growth happens when women support each other, celebrate their uniqueness, and take imperfect action. Gill also opens up about some of her own life-changing “yeses” including quitting drinking, delivering a deeply vulnerable TEDx Talk, becoming the Speaker Coach with Speak and Shine showing the incredible ripple effect that one bold decision can create. ✨

Key Takeaways:

1. Safe spaces fuel courage, surround yourself with women who hold you, uplift you, and have your back is key for stepping into visibility and dispelling self-doubt.
2. Social media can trigger “comparisonitis,” but remembering your unique strengths and messaging helps you connect with the right audience.
3. Perfection isn’t the goal. Audiences value authenticity and realness far more than over-polished performances; being yourself on stage is what truly resonates.

Resources:

Discover more about our Speak and Shine Connector session here:

https://www.brand.kieradair.com/speak-and-shine-connector-session.

Listen to Gill’s TEDx Talk: The Surprising Stigma of Sobriety

https://www.youtube.com/watch?v=ewwAAYxPfRQ

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

Instagram: instagram.com/kier_adair/

About Gill McKay:

Gill runs Inquisitive Coaching, helping mid-life women to break free from the hold of drinking, find their alcohol-free voice and start living a life on their own terms.

With a background in neuroscience, Gill is also an award winning TEDx speaker and best-selling author of ‘STUCK: Brain Smart Insights for Coaches’.

Gill is a qualified Executive Coach and Group Facilitator and has worked with hundreds of clients to increase their confidence in communications and public speaking, to overcome imposter syndrome, become comfortable in their own skin and share their stories with a positive mindset in service of others. She is on a mission to help everyone recognise that their message matters and they can create change in the world by finding and sharing their voice.

Connect with Gill:

LinkedIn: https://www.linkedin.com/in/gillmckay/

Website: https://gillmckay.com/

Book: ‘STUCK: Brain Smart Insights for Coaches’

I share candid stories about navigating “wrong rooms,” letting go of relationships that no longer serve us, and the strategic ways I keep meaningful connections alive post-networking. From vibrant online communities to energizing in-person events, I show how building your tribe can spark joy, inspire growth, and open doors you never thought possible.

Key Takeaways:

1. Find your aligned rooms. It’s not just about networking for networking’s sake—seek out spaces (online and in person) that nurture your growth and business.
2. Be intentional with your connections. Follow up with those who spark something in you, and use small nuggets from your first meeting to stay memorable and authentic.
3. Community breeds confidence. Surrounding yourself with vibrant, like-minded women is crucial for overcoming the challenges of entrepreneurship and feeling less alone.
4. Collaborate for greater impact. Partnerships are most powerful when complementary skills, mutual respect, and shared aspirations unite and when you genuinely enjoy working together!
5. Hybrid connection is key. Deepen relationships by combining online networking with real-life meetups.

Something to Try:

After your next event or networking session, jot down notes about each person who resonated with you, what stood out, what they wore, or a random detail. Follow up authentically in the DMs (no sales pitch needed!), and arrange a virtual coffee or in-person meetup to keep the conversation flowing.

For more inspiration and to join a supportive, vibrant community, check out the Speak and Shine Connector sessions (every second Thursday at 11am, free!).

Resources:

Join our Connector session here:

https://www.brand.kieradair.com/speak-and-shine-connector-session

Why not be a part of the Summit too! Event tickets are available here:

https://www.brand.kieradair.com/speak-and-shine-summit-0705-tickets

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

Instagram: instagram.com/kier_adair/

I open up about the reality of feeling lost in the “shoulds” of life, the brave leap I took from a “safe” corporate role into the uncertain world of entrepreneurship, and how each yes from booking a business coach I wasn’t sure I could afford to rediscovering my passion for photography sparked a ripple effect not only for me, but for countless other women.

As the founder of the Speak and Shine Collection and a dedicated brand photographer, I share the magic that happens when women choose visibility over fear. Inspired by the true stories of Sally, Pauline, Gemma, Caz, Trudie, Karen, Amanda, and Sapna, women who transformed their lives and careers with one courageous yes, I reflect on the powerful impact that comes from finally saying yes to ourselves.

Key Takeaways:

1. The courage to say yes to yourself and your intuition can shift the entire trajectory of your personal and professional life.
2. Fulfillment is found by aligning your actions with your purpose, not just following the path of least resistance or “shoulds.”
3. Visibility is a catalyst for more than business growth; it’s the foundation for becoming unstoppable.
4. Community is everything. Surrounding yourself with vibrant, supportive women creates powerful momentum and lifts you higher.
5. Audacity pays off. Your willingness to ask, step up, and invest in yourself is the spark for true transformation.

Something to Try:

Reflect on a moment when you followed your gut or took an unexpected chance. Where might you be called to say yes to yourself right now—even if it feels scary or uncertain? What’s one bold action you can take to step closer to your true self, purpose, or dream?

For ongoing inspiration, stories of women rising, and practical tips to grow your visibility and confidence, hit follow and stay tuned for more episodes. And if you’ve found value here, please leave a 5-star review to help other women discover their own “yes” moments!

Resources:

Rich Dad Poor Dad by Robert T Kiyosaki

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

As a visibility expert and founder of the Speak and Shine Collection, I talk honestly about how I overcame self-doubt, perfectionism, and the fear of standing out, challenges so many women face. Through my story, I share the magic that can happen when we step up, show up as our real selves, and lean into the power of community support. I also introduce the concept of the “brand image effect”, how images and visibility can build confidence, attract opportunities, and ultimately create greater success.

Key Takeaways:

1. Visibility is transformative, embracing your story and showing up authentically can shift everything, both personally and professionally.
2. Community amplifies courage. Surrounding yourself with supportive, vibrant people is key to sustaining momentum and overcoming self-doubt.
3. Health comes first. Listening to your body and prioritizing well-being can reignite your passion and energy.
4. Progress is layered, not overnight. Years of experiences, relationships, and tiny brave acts set the stage for those “overnight” successes.
5. Say yes to new challenges. Taking bold action, even when it feels out of your comfort zone, can create ripple effects far beyond your initial intentions.

Something to Try:

Reflect on an area where you’ve been playing small or hiding. What one action could you take today to step into greater visibility, even if it feels imperfect? Sometimes it just starts with saying "yes" to you.

For more empowering stories and to join a community where your voice truly matters, hit follow and tune in to upcoming episodes. And if this episode resonated with you, leave a 5-star review so more women can discover their unstoppable potential!

Resources:

Miracle Morning by Hal Elrod

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

I’ve been there. And I’m here to tell you: it’s time to step out of the shadows and get visible.

Welcome to Say Yes to You! - my podcast for women in business who are ready to be seen, heard, and fully themselves.

I’m Kier Adair - Visibility Expert, Founder of The Speak and Shine Collection, International Brand Photographer, and Best-Selling Author. With over 20 years of experience, I empower women to rise, grow their businesses, and claim the success they deserve. I created this show as an invitation to stop waiting for permission and start saying yes to you.

Say Yes to You! is uplifting, empowering, and real. Each episode features honest conversations, practical visibility strategies, and stories from my own journey,  including the powerful shifts that happened every time I said yes to something that scared me. I’ll share the life-changing year in my business that began with a simple idea and grew into a movement, and why connection and collaboration are essential for feeling safe enough to be truly seen.

This isn’t just another podcast paying lip service to visibility. These are raw, relevant conversations that women need to hear to understand what becomes possible when we get out of our own way. Alongside my solo episodes, I’ll be bringing on inspiring thought leaders who will motivate you to step up, speak out, and take action.

More women need to be seen and heard if we want meaningful change. So if you’re ready to become the elevated version of yourself,  the woman who says yes to opportunities without second-guessing her worth, her voice, or her potential. This podcast is for you.

It’s your time. It’s your voice. It’s time to say yes to you.

Make sure you follow the show so you never miss an episode.

About Me Kier Adair:

I’m a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. I’m deeply passionate about empowering women in business to step up with confidence, speak out with clarity, and be seen for who they truly are.

I founded The Speak and Shine Collection, a platform and community designed to help women take the stage, share their voice, and create powerful visual assets that elevate their speaking careers. What began as a platform has grown into a movement — one built on visibility, opportunity, and connection, with women uplifting each other every step of the way.

Before launching my own business, I spent more than two decades at Marks & Spencer Plc, leading Visual Merchandising across Central Europe as part of the International Group. That experience shaped my understanding of visual branding, audience impact, and the power of showing up fully.

Now, I blend my creative eye, strategic insight, and passion for women’s empowerment to help my clients move from unseen and unheard to truly unstoppable.

Connect with Me:

Connect with Me:

Website: kieradair.com

LinkedIn: linkedin.com/in/kier-adair

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