How to Scale a Business

How John Roman Used Content + Community to Lower CAC

Fri, 17 Apr 2026 06:00:00 -0700

John Roman, CEO of BattleBox, breaks down how BattleBox went from a 2015 “outdoor gear subscription box” idea to a mature eight-figure business — including the early days of acquiring customers on Facebook for under $5, the hard (and expensive) lessons of running a cash-intensive subscription model, and the hire that changed everything: bringing in a true finance leader/CFO to fix cash flow and decision-making. John also shares how the brand’s biggest growth inflection point came from a Netflix original show (Southern Survival) landing during the pandemic, why the company exited via a SPAC and later bought the business back when the market turned, and what’s driving the next wave of growth today: diversifying channels (Amazon + especially live shopping on Whatnot). He explains the internal philosophy behind it all — content + community to lower blended CAC — and why Whatnot works differently than TikTok: it’s “shopping in entertainment,” with high-intent buyers, auctions, and gamification.

Chapters:

(00:00:00) Live shopping becomes a major channel
(00:00:23) Welcome + who John Roman is
(00:01:02) BattleBox origin story (2015) and early growth
(00:03:08) Content + community as the top-of-funnel strategy
(00:03:44) Netflix show "Southern Survival" and pandemic tailwinds
(00:05:06) SPAC exit, market headwinds, and buying the business back
(00:06:08) Whatnot and why live shopping is finally "here"
(00:07:24) Hard lessons: cash flow, bad decisions, and the CFO hire
(00:12:04) How platforms differ: TikTok vs Whatnot vs Amazon
(00:20:04) Where to find BattleBox and John + the secret to scaling

Links And Resources:

Website
John Roman on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Lauren Apple Helps Parents Scale Without Burning Out

Tue, 14 Apr 2026 06:00:00 -0700

Lauren Apple shares how CEO parents can scale a business without losing the very flexibility they set out to create. She walks through the “success trap,” why cookie-cutter advice breaks down when family responsibilities increase, and how to diagnose the real bottleneck instead of fixing symptoms. Lauren explains how intentional planning, clear boundaries, and built-in buffers protect energy and create consistent margin, plus how outsourcing and modern AI tools can reduce household and operational load. The episode closes with a reminder to define what success actually looks like in the current season of life and to build rhythms that keep decisions aligned with that vision.

Chapters:

(00:00:00) Seasons change: reflecting on life and business goals
(00:01:00) Lauren’s path: VA to ops consultant to scaling strategist
(00:02:00) The “success trap” moment: “Why is mom always working?”
(00:03:00) Profit and presence: reverse-engineering systems to get time back
(00:04:00) Why old business advice breaks down for modern parents
(00:05:00) The highlight reel problem and the myth of the magic bullet
(00:06:00) Credentials over names, and defining success for your season
(00:07:00) Having it all vs. making intentional compromises
(00:08:00) Less margin for error: parenting shifts how you operate
(00:09:00) Find the real bottleneck: stop solving symptoms
(00:10:00) Planning as the multiplier: stop starting Mondays from scratch
(00:12:00) Energy management: buffers around travel, quarters, and life
(00:14:00) Home systems vs. business systems: both matter
(00:15:00) Delegation at home: the rise of the “life manager”
(00:17:00) Practical tradeoffs (and why paper plates can be a strategy)
(00:18:00) Using AI for time savings: calendars, logistics, and simplification
(00:20:00) Transformations: boundaries, team expectations, and going from 70 hours to margin
(00:23:00) Ignore the noise: reflect weekly/monthly and adjust goals
(00:26:00) Where to find Lauren and her “profit + presence” diagnostic

Links And Resources:

Website
Lauren Apple on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Rob Haynie Helped Clients Unlock 6.5x More Value From “Forgotten” Assets

Fri, 03 Apr 2026 06:00:00 -0700

Rob Haynie has spent more than three decades building a business in life settlements—an industry that, in Rob’s words, still hasn’t truly “started yet” because awareness is so low. In this episode, Rob breaks down the core growth lever behind his success: relentless education. He shares how his team survived multiple major market disruptions, why most professionals default to the wrong “option” for clients, and how focusing on clarity, credibility, and distribution (even through AI-driven search behavior) can scale any business. If you’re a founder, operator, or sales leader trying to grow in a market where your buyers don’t even know you exist, this conversation is a blueprint for turning trust and teaching into durable demand.

Chapters:

(00:00:00) Why life insurance can be your “second biggest asset” and why most people don’t know they own it
(00:01:10) Rob’s early career: building in a brand-new industry before the internet
(00:01:55) The first major shock: when AIDS treatment changed the market overnight
(00:02:25) Breaking away to start a new company and shifting to education-first growth
(00:03:10) The 2008 financial crisis, frozen credit markets, and what it taught about resilience
(00:03:55) COVID’s lesson: life insurance is a “luxury,” and why that created new opportunity
(00:04:35) The scale problem: awareness is still tiny compared to the market size
(00:05:35) Rob’s daily mission: “We don’t sell anything—we educate”
(00:06:35) The value story: why a settlement can average ~6.5x a surrender value
(00:07:40) If you need money to sell anything, “found money” changes everything
(00:08:30) The growth lever: positioning your company as the trusted authority
(00:09:20) Rob’s AI realization: how the Google “overview” changes marketing and discovery
(00:10:10) Building credibility for AI: facts, studies, court rulings, and case-based content
(00:12:05) The book idea: “All the reasons NOT to do it” … and why the next page is blank
(00:14:05) Why podcasts are the best distribution: evergreen education that compounds
(00:18:35) The fiduciary wake-up call: the real-world lawsuit that forced awareness
(00:22:30) Back-office positioning: making it easy for partners to say yes
(00:23:10) The bottleneck: outdated customer service at big incumbents (fax machines, mail)
(00:25:45) Rob’s scaling secret: people, energy, ethics, and a no-quit attitude

Links And Resources:

Website
Rob Haynie on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Justin Michael Uses “Frame” Psychology to Get CEOs to Take Meetings

Fri, 27 Mar 2026 05:00:00 -0700

Justin Michael shares a practical framework for combining spirituality, identity work, and disciplined action to drive real-world performance in sales, consulting, and business building. They unpack why titles, promises, and specificity matter in content, but quickly move into the deeper bottleneck: self-perception and identity. Justin explains why affirmations and vision boards often fail without “being” work, how service and ROI create sustainable abundance, and how to balance faith with inspired action. The conversation covers flow versus grinding, the 80/20 principle in effort and results, and the importance of reading and writing as a way to build independent thinking in an AI-saturated world. They close with tactical advice for scaling: grit, patience, founder-led sales, delegation, and building a team aligned to the work.

Chapters:

(00:00:00) Quantum leaps: compress 15 years of progress into 2
(00:01:00) Justin’s background: books, consulting, and coaching at scale
(00:03:00) Identity and ontology: why self-perception becomes reality
(00:05:00) Surrendered manifestation vs grinding goal-setting
(00:07:00) Action vs ritual: inspired action bridges spiritual and practical
(00:09:00) “Law of becoming”: who you must be to have what you want
(00:12:00) AI, freedom, and why reading and writing still matter
(00:15:00) Sales confidence: calling CEOs, power, posture, and fear
(00:18:00) Service-based selling: the Go-Giver principle and ROI focus
(00:22:00) Scaling a business: grit, delegation, founder-led sales, alignment

Links And Resources:

Website
Justin Michael on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jen Manswell Built a $110M Pipeline by Fixing One Critical Business Mistake

Fri, 20 Mar 2026 04:00:00 -0700

Hector sits down with Jen Manswell, a revenue architecture expert who has helped identify over $110 million in pipeline opportunities throughout her career. Jen shares her journey from performing arts to corporate communications to demand generation, and how she discovered that most businesses—large and small—suffer from the same fundamental problem: they treat marketing as a cost center instead of a revenue engine. She reveals the biggest pitfalls that keep companies stuck in feast-and-famine cycles, including over-reliance on referrals, failure to systematize processes, and getting so busy doing the work that they forget to talk about it. Jen walks through her signature "revenue reality check" framework, explaining how to identify revenue leaks across marketing, sales, operations, and finance, and why the secret to scaling isn't just about growth—it's about knowing when and how to pivot smartly based on where your customers are actually taking you.

Chapters:

(00:00:00) - The Referral Trap: Why Your Little Black Book Always Runs Out
(00:01:00) - From Performing Arts to Revenue Architecture: Jen's Unconventional Journey
(00:03:00) - The Critical Mindset Shift: Marketing as Revenue Engine, Not Cost Center
(00:05:00) - Why Comfortable Habits Keep Businesses Stuck in Feast-and-Famine Cycles
(00:08:00) - The Problem with Doing Great Work: When You're Too Busy to Talk About It
(00:09:00) - The Revenue Reality Check: Jen's Framework for Auditing Business Systems
(00:12:00) - Teaching Clients to Fish: The Six-Month Hand-Holding Process
(00:13:00) - Staying Focused When Technology and Markets Move at Lightning Speed
(00:15:00) - The Secret to Scaling: Pivoting Smartly by Following Your Customers

Links And Resources:

Website
Jen Manswell on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Marcel Petitpas Turned Profitability from a Finance Problem into an Operations Solution

Tue, 24 Feb 2026 04:00:00 -0700

Marcel Petitpas, co-founder and CEO of Parakeeto, reveals why most service-based businesses struggle with profitability—and it's not what you think. Drawing from his experience building multiple businesses across four industries, Marcel explains why profitability isn't a finance problem but an operations challenge. He shares the story of how one agency grew 45%, 60%, and then 90% year-over-year while tripling profitability and reducing team burnout, all through better visibility into their business model. Marcel breaks down the critical difference between compliance accounting and management accounting, why most agencies are "planning to fail" without realizing it, and how expectations versus reality create the insight needed for breakthrough growth. He also discusses the massive opportunity AI and technological change present for service businesses, why venture capital is finally recognizing the value of professional services, and his belief that understanding unit economics is the true secret to scaling any business. This conversation challenges conventional wisdom about agency growth and offers a roadmap for building a profitable, sustainable service business in the modern economy.

Chapters:

(00:00:00) - Why Most Agencies Get Profitability Wrong
(00:01:00) - Marcel's Origin Story: From Virtual Real Estate Tours to Parakeeto
(00:03:00) - Why Profitability is an Operations Problem, Not a Finance Problem
(00:06:00) - The Formula for Insight: Expectations vs Reality
(00:08:00) - Why Most Agencies Are "Planning to Fail"
(00:09:00) - Compliance Accounting vs Management Accounting
(00:11:00) - Case Study: Tripling Profitability While Growing 90% Year-Over-Year
(00:14:00) - The Real Mission: Creating Fearlessness and Financial Confidence
(00:16:00) - AI and the Future of Service Businesses
(00:19:00) - Why Services Are the Oldest and Most Adaptable Business Model
(00:21:00) - The Biggest Wealth Creation Opportunity in History
(00:23:00) - The Secret to Scaling: Understanding Your Unit Economics

Links And Resources:

Website: https://marcelpetitpas.com/
'Marcel Petitpas on LinkedIn: https://www.linkedin.com/in/marcelpetitpas/overlay/contact-info/
Amplafy Media: https://www.amplafymedia.com/
Hector Santiesteban on LinkedIn: https://www.linkedin.com/in/hector-santiesteban-64326340/
Hector Santiesteban on Twitter: https://twitter.com/hector_podcast?lang=en

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Estefany Marte Beat the Odds When 75% of Mergers Fail

Fri, 06 Feb 2026 05:00:00 -0700

Hector sits down with leadership transition expert Estefany Marte, who took over her family business at just 20 years old and scaled it 8x in five years before a successful exit. Estefany reveals why 75% of mergers fail due to cultural clashes, the critical mistakes leaders make during transitions, and her framework for thriving through major business changes. She shares her "first 100 days" approach to leadership transitions, explains why leaders must scale themselves before their business can scale, and discusses how to navigate the emotional rollercoaster that comes with acquisitions, successions, and rapid growth. Whether you're considering an acquisition, planning a leadership transition, or simply scaling your business, this episode provides actionable insights on how to grow massively through change rather than just survive it.

Chapters:

(00:00:00) - Intro: Why Data Isn't Everything in Decision Making
(00:00:48) - From Family Business to 8x Scale: Estefany's Journey
(00:03:59) - The Three Critical Pitfalls in Business Transitions
(00:07:57) - Preparing Your Business for Major Transitions
(00:10:58) - Why 75% of Mergers Fail: The Culture Problem
(00:14:23) - Can You Fix Cultural Fit After the Deal?
(00:19:00) - The First 100 Days Framework for Leadership Transitions
(00:23:04) - Why Leaders Must Scale Before Their Business Can
(00:24:59) - Signals to Watch: Geopolitics, AI, and Business Adaptation
(00:26:59) - The Secret to Scaling a Business

Links And Resources:

Website: https://www.estefanymarte.com/
Estefany Marte on LinkedIn: https://www.linkedin.com/in/estefany-marte-07a50252/
Amplafy Media: https://www.amplafymedia.com/
Hector Santiesteban on LinkedIn: https://www.linkedin.com/in/hector-santiesteban-64326340/
Hector Santiesteban on Twitter: https://twitter.com/hector_podcast?lang=en

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kurt Elster Built a Shopify Empire and Turned One Platform into a $1M+ Agency

Fri, 30 Jan 2026 10:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban sits down with Kurt Elster, the "unofficial mayor of Shopify," to uncover the secrets behind building a thriving e-commerce agency. Kurt shares his journey from a failed startup during the 2009 recession to becoming one of the most recognized Shopify experts in the world. He reveals the pivotal moments that transformed his business, including the power of specialization over being a generalist, the switch to fixed-price project pricing that eliminated client hesitation, and how he built recurring revenue streams to stabilize cash flow. Kurt also dives deep into his content marketing strategy through podcasting, the importance of case studies for service providers, and how AI tools are revolutionizing agency productivity—from transcription to coding. Business owners will learn actionable strategies for positioning their services, pricing with confidence, building a team with the right mix of contractors and full-time employees, and leveraging emerging technologies to scale faster. Kurt's advice on knowing your numbers and setting quantifiable goals provides a clear roadmap for anyone looking to break through their current revenue ceiling.

Chapters:

(00:00:00) - Introduction and Kurt's "Unofficial Mayor of Shopify" Title

(00:01:42) - From Failed Startup to Service Provider: Kurt's Early Pivot

(00:05:23) - The Power of Specialization: Why Kurt Chose Shopify

(00:09:15) - Business Model Evolution: Fixed Pricing vs. Hourly Rates

(00:12:48) - Building and Scaling a Team: Contractors vs. Full-Time Employees

(00:18:30) - AI's Impact on E-commerce and Agency Work

(00:23:45) - The Authenticity Problem with AI-Generated Content

(00:26:12) - Working with Jay Leno's Garage and Big-Name Clients

(00:27:18) - The Secret to Scaling: Know Your Numbers and Set Clear Goals

Links and Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How David Reske Identifies the 2 Critical Factors for Scaling Any Business

Fri, 23 Jan 2026 04:00:00 -0700

Hector Santhe Esteban sits down with David Reske, CEO and founder of NowSpeed and author of "100X Entrepreneur," to explore the evolution of digital marketing and the cutting-edge strategies businesses need to scale in 2026. With 30 years in the industry—from building websites with Notepad in the 90s to pioneering Generative Engine Optimization (GEO) today—David shares invaluable insights on how marketing fundamentals remain unchanged while tactics evolve rapidly. He explains why AI search is replacing traditional SEO, how businesses can train Large Language Models (LLMs) to become their best sales representatives, and why most companies are missing massive opportunities by not optimizing for platforms like ChatGPT, which has 800 million monthly users. David breaks down the core principles of scaling a business, emphasizing the critical importance of product-market fit and efficient go-to-market strategies. He also reveals common misconceptions business owners have about digital marketing, the risks of not adapting to AI-powered search, and why companies have only months—not years—to get their GEO strategy in place. Whether you're a business owner looking to scale efficiently or a marketer trying to stay ahead of the curve, this episode delivers actionable frameworks and strategic insights you can implement immediately.

Chapters:

(00:00:00) - How a 30-Year Marketing Veteran Spotted the AI Revolution Before Everyone Else
(00:01:00) - David's Journey: From the 90s Internet to Modern Digital Marketing
(00:03:00) - What Hasn't Changed in Marketing After 30 Years
(00:05:00) - Diagnosing Before Prescribing: The Strategic Approach to Marketing Audits
(00:08:00) - Common Misconceptions Business Owners Have About Digital Marketing
(00:11:00) - The Rising Knowledge Level of CMOs and CEOs in Digital Marketing
(00:13:00) - How AI is Transforming Marketing Workflows and Efficiency
(00:18:00) - Introduction to Generative Engine Optimization (GEO)
(00:21:00) - The Sales Rep Analogy: Training AI to Represent Your Business
(00:23:00) - GEO vs SEO: Questions Over Keywords
(00:25:00) - Creating Content That Actually Answers Customer Questions
(00:27:00) - The Timeline for Adapting to AI Search (Spoiler: You Have Months, Not Years)
(00:29:00) - Where to Learn More About GEO and Connect with David
(00:30:00) - The Secret to Scaling: Product-Market Fit and Efficient Go-to-Market Strategy

Links And Resources:

Website
David Reske on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ty Crandall Helps Entrepreneurs Access $1M in Business Credit

Fri, 16 Jan 2026 04:00:00 -0700

Hector sits down with Ty Crandall, founder of Credit Suite, to demystify business funding and credit. Ty shares his journey from building a 7-figure mortgage company to losing everything in the 2008 crisis, and how that experience led him to become an expert in business credit and alternative financing. He reveals why 60% of loan applications get denied before lenders even look at credit scores or revenue, and breaks down the exact steps any entrepreneur can take to build business credit without personal guarantees or credit checks. Ty explains how companies like Walmart and Apple strategically use other people's money (OPM) to scale, and how small business owners can apply the same principles. From starter vendors to fuel cards to universal credit cards, Ty outlines the complete roadmap to securing up to $1 million in business credit within a year. He also introduces Credit Suite's AI-powered Fund Smart tool that matches businesses with the right lenders based on their unique strengths. Whether you're a startup with no revenue or an established business looking to scale without risking personal assets, this episode provides the funding blueprint you need to remove capital barriers and grow your business.

Chapters:

(00:00:00) - Why Most Entrepreneurs Fail to Scale (And How to Fix It)
(00:01:00) - Ty's Journey: From Seven Figures to Foreclosure
(00:03:00) - The Biggest Misconception About Getting Business Funding
(00:06:00) - How Big Companies Like Walmart and Apple Use Debt to Scale
(00:09:00) - The #1 Reason 60% of Loan Applications Get Denied
(00:13:00) - The Overwhelming World of Alternative Lending
(00:15:00) - Success Story: From Homeless to 50-Truck Operation
(00:18:00) - The Business Credit Blueprint: Step-by-Step Process
(00:23:00) - AI-Powered Funding Matching and Fund Smart Tool
(00:26:00) - The Secret to Scaling: Resilience Above All

Links And Resources:

Website
Ty Crandall on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mark Zweig Helped a CEO Turn $27M Into $400M With One $35 Million Mind Shift

Fri, 09 Jan 2026 04:00:00 -0700

Mark Zweigher has spent 45 years in management consulting, built multiple Inc. 5000 companies, and analyzed over a thousand small businesses through his work as an entrepreneur, board member, and professor at the Walton College of Business. In this episode, Mark reveals the brutal truth about why most small businesses fail to scale—from the "word of mouth marketing" trap to family business dysfunction to the fundamental misunderstanding of what creates business value. He shares the exact $35 million mindset shift that transformed one client from a $27 million stagnant company to a $400 million enterprise, explains why buying existing businesses beats startups, and breaks down the management audit process he uses to diagnose business problems. Mark also discusses navigating current challenges like tariffs in his motorcycle manufacturing business, the critical importance of speed and 24/7 availability in modern business, and why marketing—not operations, not finance, not strategy—is the true secret to scaling. If you're tired of incremental growth and ready to build a business that's actually valuable on exit, this episode is packed with actionable insights from someone who's seen what works and what doesn't across decades and hundreds of companies.

Chapters:

(00:00:00) - Introduction and Mark's Background in Entrepreneurship
(00:03:00) - Early Business Ventures: Bikes, Motorcycles, and Management Consulting
(00:06:00) - Common Small Business Mistakes: Family Dysfunction, Poor Marketing, and Lack of Growth Commitment
(00:09:00) - The $35 Million Mindset Shift: Growth Rate vs. Efficiency
(00:12:00) - The Management Audit: Diagnostic Process for Business Improvement
(00:17:00) - Timely Adjustments: AI, Keywords, and Being Discoverable
(00:18:00) - Tariffs and Supply Chain Challenges in Motorcycle Manufacturing
(00:20:00) - The Baby Boomer Exit Opportunity: Buying vs. Starting Businesses
(00:23:00) - Speed and 24/7 Availability: The New Business Reality
(00:26:00) - The Secret to Scaling: Marketing and Team Building

Links And Resources:

Website
Mark Zweig on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Keith Lucas Aligns Personal Purpose with Team Performance

Fri, 02 Jan 2026 04:00:00 -0700

Hector Santisteban sits down with Keith Lucas, former Chief Product Officer and CTO at Roblox and author of "Impact," to explore the essential balance between high performance and creativity in scaling startups. Keith shares his journey from aerospace engineer to Silicon Valley leader, revealing how aligned autonomy and mission athletes create teams that innovate consistently. He discusses the transformative power of gratitude in leadership, the importance of aligning personal purpose with organizational goals, and practical strategies for accelerating time to market. Keith also tackles common startup mistakes like getting trapped in busy work instead of focusing on what truly matters, and explains how AI coding frameworks are revolutionizing product development speed. Throughout the conversation, he emphasizes that scaling isn't just about growth—it's about building a foundation of culture through clear values and hiring the right people who amplify your team's capabilities.

Chapters:

(00:00:00) - Keith's journey from aerospace engineer to Roblox CPO and startup advisor
(00:02:34) - Why gratitude drives real business performance and team optimism
(00:04:45) - Aligning personal purpose with organizational goals for breakthrough results
(00:07:48) - From intense taskmaster to inspiring leader: Keith's transformation story
(00:10:43) - Bridging high performance and creativity: the startup leader's challenge
(00:13:12) - Three critical questions every scaling team must answer clearly
(00:16:23) - Common startup mistakes: accelerating time to market and avoiding busy work
(00:18:16) - The foundation of culture: vision, mission, and values that determine who stays
(00:20:47) - How AI coding frameworks let small teams build 10x faster
(00:23:15) - The secret to scaling: hiring mission athletes and defining behaviors that win

Links And Resources:

Website
Keith Lucas on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Gresham Harkless Leverages AI to 10X His Business Without Working Harder

Fri, 26 Dec 2025 04:00:00 -0700

Hector sits down with Gresham Harkless, founder of Blue 16 Media and a serial entrepreneur who discovered his calling at just 10 years old when he started a family newspaper. Gresham shares his journey from selling potato chips on the playground to building a digital marketing business, launching a franchise brokerage, and hosting multiple podcasts for entrepreneurs. He reveals why every business owner should think of themselves as a media company and how content creation is the common thread connecting all his ventures. The conversation dives deep into the evolving landscape of marketing, exploring how AI tools are removing barriers and enabling entrepreneurs to scale without working harder. Gresham discusses his framework for thinking differently about growth using concepts from "10X Is Easier Than 2X" and challenges conventional definitions of scaling by emphasizing time as the most valuable resource. He shares practical examples of how AI has transformed his business operations, from replacing $2,000/month contractor services with $20/month ChatGPT subscriptions to creating websites over a weekend that would have taken months. Throughout the discussion, Gresham emphasizes the importance of authenticity, storytelling, and the human element in business, arguing that technology should amplify rather than replace human connection. He encourages business owners to look back at their childhood passions to discover their true calling and to consistently share their stories across multiple platforms to build trust and reach their audience in today's noisy digital landscape.

Chapters

(00:00:00) - Everyone is a Media Company Now
(00:01:00) - From Potato Chips to Building a Media Empire
(00:03:00) - The Common Thread: Content as Your Superpower
(00:05:00) - Why Storytelling Still Matters in Business
(00:08:00) - Marketing Principles Stay the Same, Tools Change
(00:10:00) - The Human Element: What Technology Can't Replace
(00:13:00) - Why You Need to Say It 100 Times Before They Hear It
(00:16:00) - AI and New Tech: Removing the Ceiling on What's Possible
(00:19:00) - From $2,000/Month to $20/Month: Real AI Transformation
(00:22:00) - Scaling Isn't Just About Revenue—It's About Time
(00:25:00) - 10X Is Easier Than 2X: Thinking Differently About Growth
(00:29:00) - The Secret to Scaling: Define What It Means to You

Links And Resources:

Website
Gresham Harkless on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Nick Anderson Scaled From Zero to Leading a 25-Year Consulting Firm

Fri, 19 Dec 2025 04:00:00 -0700

In this episode, Nick Anderson shares his unconventional journey from high school dropout to banking executive to CEO of One Accord, a management consulting firm that's been helping businesses navigate transition and growth for 25 years. Nick reveals the #1 constraint killing most businesses—owner dependence—and explains how he's solving it in his own company using fractional executives. He breaks down the real order of operations for scaling: revenue first, then operations, then marketing. Nick candidly discusses the challenges of growing a business, from the loneliness of entrepreneurship to the fear of spending on marketing that might not work. He shares wisdom on why most aspiring entrepreneurs fail (no plan, wrong people, or lack of disciplined execution) and emphasizes that business is fundamentally about earning strangers' money by delivering value that exceeds what they pay. Whether you're a solopreneur trying to build a team or a growing company stuck at a revenue ceiling, Nick's practical insights on building systems, hiring fractionally, and focusing relentlessly on revenue will help you break through to the next level.

Chapters:

(00:00:00) - Welcome and Introduction to Nick Anderson
(00:01:15) - From High School Dropout to 25 Years in Banking
(00:03:15) - What One Accord Does: Leading Organizations Through Transition and Growth
(00:05:45) - The Biggest Mistake Business Owners Make: Owner Dependence
(00:08:30) - How Nick is Solving Key Person Risk with Fractional Executives
(00:10:15) - The Scary Reality of Spending on Marketing That Doesn't Work
(00:12:45) - The Order of Operations for Scaling: Revenue First, Always
(00:16:30) - Why Most Businesses Don't Have a Revenue-First Mindset
(00:19:15) - Business is About Earning Strangers' Money
(00:22:30) - Where Aspiring Entrepreneurs Fail: No Plan, Wrong People, Lack of Execution

Links And Resources:

Website
Nick Anderson on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Sean Penrith Focuses on 3 Core Offerings Instead of 9 to Dominate His Market

Fri, 12 Dec 2025 04:00:00 -0700

Sean Penrith, CEO of Gordian Knot Strategies, shares his journey from running a lucrative but unfulfilling business in South America to becoming a leader in climate finance. After sailing across the Atlantic and around Cape Horn, Sean returned home to pursue his MBA and started a glass recycling business that set him on a path toward purposeful work. Through founding nine different businesses, including a functional beverage company and a climate finance consultancy, Sean developed a powerful seven-element framework for predicting business success. This framework, born from research funded by the Walton Family Foundation, has proven remarkably accurate at identifying which projects and businesses will succeed or fail—regardless of industry or geography. Sean reveals why 70% of passionate entrepreneurs fail to identify willing and able payers for their solutions, how he maintains an 80% repeat client rate through trust in an AI-saturated world, and why he believes mindset and transforming limiting beliefs is the true secret to scaling a business. He also shares how he ran his businesses for three years from a sailboat during COVID and the counterintuitive career advice he gives his children about designing work around lifestyle rather than the other way around.

Chapters:

(00:00:00) - Sean explains the seven-element framework for predicting business success
(00:01:31) - From South America hustler to purpose-driven entrepreneur
(00:03:36) - How Sean started nine businesses by solving problems he actually had
(00:06:00) - The research project that cracked the code on why startups fail
(00:09:00) - Why 70% of entrepreneurs can't identify willing and able payers
(00:14:00) - How AI is changing client relationships and the importance of trust
(00:19:00) - Navigating polarized climate politics across different markets
(00:21:00) - Why Sean reduced from nine service offerings to three core ones
(00:22:00) - Career advice: Design your lifestyle first, then find work to support it
(00:24:15) - The secret to scaling: Mindset over grinding

Links And Resources:

Website
Sean Penrith on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Katie Krispin Avoids the $15M Tax Trap Most Owners Miss

Tue, 25 Nov 2025 04:00:00 -0700

Katie Krispin, founder of Katie Krispin Law, reveals why estate planning isn't just for the wealthy or elderly—it's a critical business protection strategy that most entrepreneurs ignore until it's too late. Through real-world stories, including three young children who lost their mother without a plan, Katie explains how proper estate planning protects your business during incapacity (which affects 67% of people before death), avoids probate court delays of 12-18 months, and can save millions in taxes. She breaks down the difference between trusts and wills, debunks common misconceptions, and explains the four core documents every business owner needs: financial power of attorney, healthcare power of attorney, last will and testament, and revocable living trust. Katie emphasizes that estate planning is an ongoing process that should grow with your business, not a one-time event you handle at the end of life. She shares how recent tax law changes affect the $15M federal estate tax exemption and why starting the conversation now—even in 90-day sprints—can protect both your business and the people you love.

Chapters:

(00:00:00) - Introduction and overview of estate planning for business owners
(00:02:15) - Why business owners struggle with long-term planning and the 90-day sprint mindset
(00:04:45) - Estate planning as an ongoing process, not a one-time event
(00:07:20) - The Sam Walton story: How early estate planning saved billions in taxes
(00:09:10) - The tragic story of three young kids who lost their mom without an estate plan
(00:12:30) - Common misconceptions: Trust vs Will explained
(00:15:45) - Recent tax law changes and the $15M federal estate tax exemption
(00:18:20) - The four core documents every business owner needs
(00:21:40) - Incapacity planning: 67% of people become incapacitated before death
(00:24:15) - How to get started: Education and taking action

Links And Resources:

Website
Katie Krispin on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dan Cumberland Built an AI System That Eliminates the Blank Page Problem

Thu, 20 Nov 2025 04:00:00 -0700

Hector sits down with AI strategist Dan Cumberland to explore how businesses can effectively leverage AI beyond the hype. Dan introduces his POWER Framework for giving AI the context it needs—Person (persona), Others (audience), Work (output format), Expression (style), and References (examples)—and explains why most people get generic outputs. He shares real client success stories, including a consultant who reduced a 2-week hospital assessment report to just a couple of afternoons, and his own automated system for filtering hundreds of daily media opportunities down to 3-4 relevant ones. Dan addresses AI pitfalls like the "gaslighting" effect and emphasizes that domain expertise combined with good AI workflows creates an unstoppable combination, with key takeaways including brand voice training, specific workflows for repeated tasks, and understanding that AI excels at narrow, specific tasks rather than broad searches.

Chapters:

00:00:00 - Meet Dan Cumberland: From Fractional CMO to AI Implementation Expert
00:01:00 - The Turning Point: Why Dan Pivoted His Entire Business Model to AI Strategy
00:03:00 - Breaking Down the Black Box: How AI Tools Actually Think and Process Information
00:04:00 - The POWER Framework Revealed: Your Blueprint for Getting Quality AI Outputs Every Time
00:10:00 - Agentic Workflows Explained: How to Make AI Agents Work for Your Business (Not Against It)
00:15:00 - The AI Gaslighting Problem: When Your AI Assistant Confidently Gives You Wrong Answers
00:18:00 - Search vs AI: Why You're Using the Wrong Tool for the Job (And How to Fix It)
00:20:00 - Real-World Marketing Wins: How Business Owners Are Using AI to Create Content That Converts
00:23:00 - The 2-Week to 2-Afternoon Transformation: Advanced Workflows That Scale Your Client Deliverables
00:26:00 - The Unfair Advantage: Why Domain Expertise + AI Workflows = Unstoppable Business Growth

Links And Resources:

Dan Cumberland's Website
AI Training Guide
Dan Cumberland on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jay Berkowitz Built 1 Million YouTube Views Without Paid Ads

Tue, 18 Nov 2025 04:00:00 -0700

In this episode, Hector sits down with Jay Berkowitz, founder of the Ten Golden Rules and a digital marketing pioneer who's been in the internet space since before most people knew what Google was. Jay shares his journey from managing a $40 million ad budget at McDonald's to running a $60 million online diet company in the early 2000s, giving him unprecedented insights into internet marketing before it became mainstream. He reveals his Ten Golden Rules framework that's helped countless businesses scale, including why "there are no rules" is actually the first rule, how subscription models still dominate despite predictions of their death, and why the four P's of marketing remain fundamental even in the AI age. Jay breaks down the massive opportunity in YouTube (the second biggest website with 42 million daily views), explains why answering questions is the new SEO strategy for AI search optimization, and shares proprietary conversion technologies his agency has developed. He also discusses the importance of creating a unique value proposition, why you need to catch trends within the first six months before competitors pile in, and his personal "rule of three" for evaluating new marketing opportunities. Whether you're a service provider, attorney, or scaling any business, Jay's data-driven approach and real-world experience provide actionable strategies you can implement immediately.

Chapters:

(00:00:00) - From McDonald's $40M Budget to Internet Marketing Pioneer
(00:03:42) - The First Golden Rule: There Are No Rules (Let Data Drive Decisions)
(00:07:15) - Why Subscription Models and Email Lists Still Dominate in 2025
(00:10:28) - How 1 Million YouTube Views Built Jay's Agency (Without Paid Ads)
(00:13:51) - The Four P's of Marketing That Never Go Out of Style
(00:17:36) - Answer Engine Optimization: The New SEO for AI Search
(00:20:14) - Google's Secret Algorithm for Local Service Ads Revealed
(00:23:47) - The Rule of Three: How to Catch Trends Before Competitors Pile In
(00:26:29) - Run Your Business Like a Business: Systems, SOPs, and the E-Myth

Links And Resources:

Ten Golden Rules
Ten Golden Rules YouTube Channel
Jay Berkowitz on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ryan Pereus Uses 3 Objectives to Make Every Cold Call Count

Mon, 10 Nov 2025 04:00:00 -0700

Hector sits down with Ryan Pereus, the Cold Call CEO, to explore how cold calling has evolved in 2025 and why it's still one of the most effective channels for B2B growth when done right. Ryan shares his journey from offering cold call scripts on Fiverr to building a premium outsourced SDR agency that's tested messaging across 100+ industries. He breaks down the Product Relevance Pyramid, revealing why some businesses struggle with cold calling not because of the channel itself, but because their offer is commoditized or poorly positioned. Ryan introduces the Four Elements of Cold Call Success—product relevance, target market accuracy, messaging strength, and SDR fit—and explains how each variable impacts campaign performance. He also dives into the three main objectives of every cold call: sparking genuine interest, selling the next step, and diffusing the salesperson stigma. Throughout the conversation, Ryan tackles common misconceptions about cold calling, discusses the impact of AI and iOS updates on outbound sales, and shares why quality appointments that actually show up matter more than vanity metrics. Whether you're scaling an in-house SDR team or considering outsourced cold calling, this episode is packed with tactical insights on messaging, positioning, and building trust from zero to one.

Chapters:

(00:00:00) - Why cold calling isn't dead—and how to make it work in 2025
(00:01:42) - From Fiverr side hustle to building a cold calling empire
(00:04:28) - The biggest mistakes killing your cold calling results (and how to fix them)
(00:06:45) - The Product Relevance Pyramid: Why your offer matters more than your script
(00:09:18) - What actually works in cold calling today (iOS updates, AI, and all)
(00:13:42) - The 4 elements that determine cold call success—and which one you're missing
(00:17:23) - The 3 objectives every cold call must hit to book quality appointments
(00:20:15) - Can AI replace cold callers? Ryan's take on the future of outbound
(00:23:47) - How to work with Ryan and access his cold calling frameworks
(00:25:41) - The one secret that separates businesses that scale from those that stall

Links And Resources:

Website
The H2H Method
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Patrick Doyle Brown Built Global Teams to Scale Businesses While Maintaining High Quality

Fri, 31 Oct 2025 04:00:00 -0700

Founders don’t scale by working harder; they scale by capturing the “essence” of the work locally, then documenting, delegating, and automating the repeatable parts with the right global talent. In this conversation, systems architect Patrick Doyle Brown explains how retention outperforms simple labor arbitrage, why automations need human oversight, how to map a customer journey before you spend on acquisition, and practical first wins like offloading social monitoring, inbox triage, and competitor price tracking into an AI-assisted loop. We cover region-by-strength role matching, the “first 100” rule for founders, and the mindset that keeps growth durable: don’t overspend, avoid shiny objects, always be selling.

Chapters:

(00:00:00) - Cold open and setup: why founders hit scaling bottlenecks
(00:02:12) - Local first, then global: capturing the “essence” before you scale
(00:06:45) - Retention over raw savings: compounding human capital
(00:10:02) - Region strengths: sales, dev, ops, and hospitality by market
(00:14:18) - Where to start: social management and inbox triage wins
(00:18:40) - Market intel loop: competitor pricing + simple AI dashboards
(00:22:55) - Automate vs. delegate: “trust, verify” and QA in the loop
(00:27:31) - Customer journey map before ad spend
(00:32:10) - Founder “first 100” rule and SOP handoff
(00:36:48) - The scaling mindset: stay in lane, avoid shiny objects, always sell

Links And Resources:

Patrick Brown on LinkedIn
Website
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jake Wysocki Stops Leaders from Jumping to Solutions (And Losing Momentum)

Wed, 22 Oct 2025 10:00:00 -0700

Jake Wysocki, founder of Intention Craft, shares how design thinking, structured exercises, and tiny experiments help leaders scale by solving the right problems in the right order. We explore the Double Diamond framework, human‑centered research, constraints that spark creativity, and how to use AI to think better rather than outsource judgment. We close with Jake’s surprising “secret” to scaling: make it fun and make it human.

- 00:00:00 – Intro: Jake's path to entrepreneurship

- 00:03:55 – Talk to customers: research beats assumptions

- 00:07:00 – Apply frameworks to every problem-solving stage

- 00:07:58 – Double Diamond: problems first, solutions second

- 00:09:44 – Find the problem that unlocks progress

- 00:15:33 – Learn fast through tiny experiments

- 00:17:30 – Sprint to create urgency and momentum

- 00:18:44 – MVP mindset: scope down to learn

- 00:22:24 – AI enhances human connection, not replacement

- 00:32:14 – Scaling secret: make it fun, humanLinks And Resources:

Jake’s crash course: https://course.intentioncraft.com
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How John Meese's Strategy Starts with a High-Ticket Program to Clarify Value

Tue, 16 Sep 2025 07:00:00 -0700

In this episode, host Hector Santiesteban sits down with bestselling author and founder of Sell Your Smarts, John Meese, to unpack the proven blueprint for scaling a wisdom-based business. John reveals why most entrepreneurs fall into the trap of “death by a thousand eBooks,” how to turn decades of experience into a profitable sold-out group coaching program, and why the real opportunity lies in shifting from information to insight in today’s digital age. Whether you’re a coach, consultant, or business owner ready to monetize your expertise, John’s insights will help you avoid burnout, build a resilient business model, and unlock scalable income without sacrificing your Saturdays.

Chapters:

00:00:00 – Welcome to How to Scale a Business Podcast
00:01:06 – Mission is to steward wisdom by multiplying knowledge and experience.
00:02:26 – Shift from blogging to group coaching.
00:03:21 – Video game story shows frustration with starting over.
00:05:05 – Wisdom only matters when solving real problems.
00:05:41 – Wisdom is book smarts plus street smarts.
00:08:49 – “Death by a thousand eBooks” causes burnout.
00:10:28 – Start with high-ticket group coaching.
00:12:00 – Group coaching added $100K in six months.
00:13:30 – Model works across diverse niches.
00:16:16 – Success comes from flagship, gateway, and subscriptions.
00:19:42 – The age of information is over.
00:22:45 – The age of insight has begun.
00:23:46 – Free copy of Serve to Sell available.
00:24:52 – Scaling requires empathy to stay connected to customers.

Links And Resources:

Sell Your Smart Website
Serve to Sell by John
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Nolan Bradbury Uses A Family-First Calculation to Define Success

Thu, 11 Sep 2025 04:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban sits down with Nolan Bradbury founder of Bradfield Accounting & Advisory to uncover why so many entrepreneurs achieve their financial targets but still feel unfulfilled. Nolan introduces his Numbers for Freedom Framework, a practical system that helps business owners align their finances with the life they truly want. From the dangers of chasing the wrong goals to reorienting your business around freedom, Nolan shares actionable insights on scaling smarter, creating clarity, and avoiding the traps of growth that don’t serve you.

Chapters:

00:00:00 - Welcome to How to Scale a Business Podcast
00:00:45 - Meet Nolan
00:04:21 - Why business success doesn't always lead to personal fulfillment.
00:05:58 - Introduction to the "Numbers for Freedom" framework.
00:07:19 - Common blind spot: Misaligned personal and business goals.
00:09:00 - Four common mistakes in traditional goal-setting.
00:15:16 - Prioritizing the family's well-being over the business's.
00:16:47 - Step 1: Quantify your current personal spending.
00:19:43 - Step 2: Analyze the business's financial performance.
00:23:01 - Step 3: Define your ideal lifestyle and its cost.
00:24:00 - Step 4: Calculate what the business needs to fund that lifestyle.
00:24:48 - Step 5: The critical role of accountability.
00:26:05 - How to connect with Nolan

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Justin Rashidi Hires for “Smart Problem Solvers” Over Experience

Sun, 31 Aug 2025 22:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban talks with Justin Rashidi, co-founder of SeedX, about why he hires for “smart problem solvers” over experience and how that philosophy fuels growth. Justin explains why many companies that think they have a marketing issue are actually facing problems with data, sales integration, or margins, and how understanding core metrics like CAC, LTV, and gross margin reframes decisions as investments. He shares why rigid frameworks fail compared to a flexible tool-belt approach, how cutting the wrong activities can literally save millions, and why AI—though often misunderstood—is transforming processes. Ultimately, he highlights that a company’s growth is often limited not by its market, but by the adaptability of its leadership

Chapters:

00:00:00 - Welcome to How to Scale a Business Podcast
00:00:54 - What SeedX Does: Business Consulting for Marketing, Sales, and Tech
00:02:11 - The Real Reasons Companies Aren't Growing
00:04:05 - A "Tool Belt" vs. "Recipe" Approach to Consulting
00:04:47 - The Importance of Understanding Core Business Metrics
00:06:29 - The Emotional "Therapy" Aspect of Business Consulting
00:07:33 - Balancing Bespoke Strategy with Flexible Processes
00:08:51 - Key Metrics Owners Overlook: CAC, LTV, and Margins
00:12:47 - Is AI Overhyped or Underhyped?
00:14:13 - The Power of Tightly Scoped AI
00:16:01 - A Practical Approach: Using AI for Tasks You Don't Want to Do
00:17:59 - How Resistant Organizations Can Start with AI
00:19:30 - Advice for Early-Stage Scaling: Prepare for People and Operations
00:21:06 - Where to Find Justin Rashidi Online
00:21:58 - Leadership Self-Transformation

Links And Resources:

SeedX Website
Justin on LinkedIn
Justin on Instagram
Justin on Twitter/X
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Wilson Zehr Raised $60M—And Why Money Alone Isn’t Enough

Fri, 22 Aug 2025 06:15:00 -0700

Hector Santiesteban talks with Wilson Zehr, CEO of Cendix and Zairmail, about his career as a serial entrepreneur. Wilson shares his journey from software engineer to entrepreneur, driven by a desire for more control over the direction of his career. He discusses how he navigated challenges like the triple whammy of the dot-com meltdown, 9/11, and the anthrax scare. Wilson explains how his company's responsible financial management during these contractions allowed them to acquire their largest competitor. He also offers his perspective on AI, calling it an enabling technology rather than a single disruptive application. Finally, he reveals his secret to scaling a business: being passionate about using it to change the world rather than focusing solely on money.

Chapters:

00:00:00 – Introduction
00:01:13 – Experience at Sequin Computer Corporation and first startup, Fusion
00:01:38 – Launching and selling Zairmail
00:02:10 – The “triple whammy”: dot-com meltdown, 9/11, and anthrax scare
00:02:32 – Starting Cendix and reacquiring Zairmail
00:02:51 – Raising capital and teaching career
00:03:17 – Comparing current economic uncertainty to 2001
00:04:15 – High failure rates and the role of good fortune
00:04:41 – Managing funds responsibly and acquiring a competitor
00:06:05 – Strategy and business cycles
00:07:29 – Opportunities during downturns: acquisitions and growth
00:08:31 – Economic downturns as trailing indicators
00:09:33 – Disappearing industries: paper checks and Yellow Pages
00:10:24 – Are cycles accelerating?
00:11:16 – Pace of innovation and rapid change
00:11:54 – Technology compared to building road systems
00:12:58 – Timeless advice for business owners
00:13:32 – Downturns as a time to reset and prepare
00:15:34 – How businesses secure funding
00:16:16 – Venture capital as portfolio investing
00:18:28 – How to connect with Wilson
00:19:14 – The secret to scaling a business
00:19:23 – Running out of capital as the #1 failure point
00:19:42 – Why money should never be the sole motivator

Links And Resources:

Zairmail
Cendix
Wilson on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Brianna Greenspan Uses Questions to Fuel Conscious Leadership

Fri, 08 Aug 2025 04:00:00 -0700

In this episode of How to Scale a Business, Brianna Greenspan—author, genetics consultant, and CEO of Brianna Greenspan International—reveals how scaling with heart, integrity, and intentionality creates sustainable success. Born with a chronic illness and shaped by adversity, Brianna shares how self-leadership, conscious reflection, and asking the right questions became her ultimate growth tools. She discusses the real science behind wellness, how she “fails fast and pivots faster,” and why traditional hustle culture often leads to burnout. From skipping pop culture to leading a wellness village in a Las Vegas casino, Brianna brings a bold, evidence-based approach to growth mindset, leadership, and business evolution. If you’re looking for a soulful yet strategic roadmap to scale, this conversation is a must-listen.

Chapters:

00:00:00 - Kicking Off with Purpose and Presence
00:00:32 - Why Scaling with Heart Actually Works
00:01:24 - Success Starts on the Inside
00:03:56 - From Chronic Illness to CEO
00:06:28 - Protecting Your Time Like Your Life Depends on It
00:10:17 - Self-Care Is the Strategy
00:20:55 - The One Question That Changes Everything
00:24:30 - Where to Find Me + A Final Invitation

Links And Resources:

Website
Brianna Greenspan on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Madi Waggoner Builds Teams That Run Without You

Fri, 01 Aug 2025 04:00:00 -0700

Scaling a remote business isn’t just about growth—it’s about creating operational clarity and building systems that don’t depend on the founder. In this episode, Hector sits down with operations strategist Madi Waggoner to unpack the L.I.F.T. Framework, a powerful four-part system focused on Leadership, Infrastructure, Fuel, and Team. Madi shares real-world tactics for overcoming founder bottlenecks, setting up trust-building weekly reports, and using tools like Slack and Asana the right way. If you’ve been “driving blind” without KPIs or overwhelmed by constant communication breakdowns, this episode offers a practical roadmap to scale with clarity.

Chapters:

00:00:00 - Meet Madi Waggoner: Scaling Expert Extraordinaire
00:01:16 - From Tech Startups to Ops Success: Madi's Journey
00:02:48 - Unlocking Business Growth: Why KPIs Matter
00:08:28 - The Secret to Building High-Performing Teams
00:12:33 - Discover the L.I.F.T. Framework for Scaling Success
00:19:14 - Picking the Perfect Tools for Remote Teams
00:26:52 - Madi’s Final Wisdom: How to Scale with Ease

Links And Resources:

Building Remote Website
Madi on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Eric Collett Unlocks the ROI of Better Sleep Thumbnail - Stop Sacrificing Sleep!

Tue, 08 Jul 2025 04:00:00 -0700

Eric Collett — CEO of A Mind For All Seasons — reveals how entrepreneurs can upgrade their operating system by mastering brain health fundamentals. Drawing on decades of experience reversing cognitive decline, Eric unpacks why your brain is your tool in the knowledge economy and how sleep, stress management, nutrition, and cognitive training sharpen your thinking like a hardware upgrade. Discover why neuroplasticity is your secret edge, what myths are sabotaging your performance, and how to scale smarter with a sharper mind.

Chapters:

00:00:00 - Meet Eric Collett and Kickoff
00:00:26 - From Unexpected Beginnings to Brain Health
00:02:38 - Founding the Company and Meeting His Partner
00:03:15 - Creating Practical Tools for Sharper Minds
00:03:48 - Why Brain Health Changes Everything
00:07:01 - Busting Common Brain Health Myths
00:09:47 - Simple Daily Habits for a Stronger Brain
00:13:18 - How Food and Supplements Boost Your Brain
00:20:39 - The Hidden Impact of Stress and Dental Health
00:21:25 - Final Takeaways and Action Steps

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dr. Lani Jones Merged Psychology with Profit-Driven Leadership

Fri, 27 Jun 2025 04:00:00 -0700

In this episode of How to Scale a Business, Dr. Lani Jones—clinical psychologist, executive advisor, and founder of HBL Advisory Group—joins host Hector Santiesteban to explore how internal growth fuels scalable success. Drawing from her transition out of corporate healthcare and into entrepreneurship, Dr. Jones unpacks the powerful role of emotional intelligence, communication, and self-leadership in building high-performing teams. She challenges the notion that employee wellness is just “corporate fluff” by showing its direct impact on retention, productivity, and profitability. Whether you’re leading a small team or scaling a growing company, this conversation reveals how investing in yourself and your people is not just good practice—it’s smart business.

Chapters:

00:00:00 - Kicking Off: Meet Dr. Lani Jones
00:00:24 - From Burnout to Bold Business Moves
00:01:39 - Blending Psychology with High-Impact Leadership
00:02:05 - Why Team Wellness Is a Profit Strategy
00:02:32 - Inner Work That Drives Outer Growth
00:03:34 - Scaling Pains: What’s Holding You Back
00:07:30 - Letting Go of Control to Grow
00:20:16 - Communication and Clarity: The CEO Superpowers
00:22:11 - Final Wisdom and Where to Learn More

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Cassie Shea Uses AI as Her Co-Founder to Scale with Soul

Tue, 27 May 2025 04:00:00 -0700

Hector sits down with Cassie Shea, a somatic business coach who helps high-performing founders collapse time and expand their businesses by re-engineering the one thing most people overlook: identity. Instead of leading with tactics, Cassie shares why scaling sustainably demands a transformation from within. She explains how heartache, burnout, and boredom are often signs that a founder’s identity story is misaligned with their next level. Whether you’re a $500K founder stuck in overwhelm or a $2M CEO looking for more presence and fulfillment, this episode dives deep into the inner architecture of success. Plus, Cassie reveals how she’s using AI as her co-founder to scale with soul, and offers three powerful questions to help leaders rewrite their story and unlock exponential growth.

Chapters:

00:00:00 - Meet Cassie & the Real Reason You’re Stuck
00:01:10 - What It Means to Be a Visionary Guide
00:03:27 - Your Next Level Requires a New Identity
00:06:03 - The Subtle Signs You’ve Outgrown Your Current Role
00:07:21 - When Business Growth Demands Personal Evolution
00:09:29 - Why Identity Is Your Greatest Business Lever
00:15:17 - The 3 Questions That Transform Everything
00:19:12 - How Cassie Uses AI as Her Creative Co-Founder
00:23:31 - Final Sparks of Insight for Scaling with Soul

Links And Resources:

Website
Cassie Shea on LinkedIn
Aligned Freedom Assessment: Available via homepage ("Ready to Get Aligned" prompt)
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences

Fri, 23 May 2025 04:00:00 -0700

Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.

Chapters:

00:00:00 - From Food Service to $25M
00:01:03 - The Accidental Marketer
00:03:06 - Launching a Purpose-Driven Agency
00:04:29 - The #1 Marketing Mistake
00:05:43 - How to Build a Brand Tribe
00:11:44 - Proven Frameworks That Actually Work
00:17:07 - The G.R.O.W.T.H. Formula Revealed
00:23:53 - Scaling Secrets & Final Takeaways

Links And Resources:

Website
Jon Logan on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Wes Chyrchel Helps CEOs Design the Life They Actually Want

Fri, 16 May 2025 04:00:00 -0700

Wes Chyrchel—fractional COO, consultant, and author—joins Hector to unpack the real operational backbone behind successful scaling. With over 27 years of experience turning vision into execution, Wes breaks down how founders can escape the chaos of doing it all and move into their zone of genius. From crafting goal-driven strategies to choosing the right KPIs and daily actions, Wes reveals how small, consistent reps—just like in fitness—build scalable, sustainable companies. He also explores how AI is reshaping organizational structure and why creating multiple income streams is no longer optional. Whether you're a startup founder stuck in the weeds or a seasoned CEO preparing for acquisition, Wes delivers practical, battle-tested insights for building the systems that make big ideas actually work.

Chapters:

00:00:00 - Meet Wes: The Scaler Behind the Curtain
00:00:27 - Why Every Visionary Needs a Bulldozer
00:02:04 - From Laid Off to Launching 7-Figure Systems
00:03:28 - The Pain Points Founders Don’t Talk About
00:05:46 - Scale Math: Goals + KPIs = Growth
00:08:20 - The Founder’s Greatest Obstacle: Control
00:19:58 - When the Economy Shifts, Do You?
00:25:18 - Your Org Chart Is About to Be Replaced by AI
00:27:29 - Wes’s Book & the Mindset Shift That Changed Everything

Links And Resources:

Website
Wes on LinkedIn
Book (Coming Soon): Create Your Own Job
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Laura Humphreys Scaled Her Agency to $15M and Sold It to Ogilvy

Fri, 09 May 2025 04:00:00 -0700

Laura Humphreys shares the unfiltered journey of building—and selling—a $15 million agency, only after nearly burning out in the process. Now a mentor to agencies worldwide, Laura unpacks the seven strategies she teaches to help owner-operators escape the hamster wheel, reclaim their time, and create scalable, high-performance businesses. From using AI to future-proof service delivery to building deep sea sales pipelines, this episode is packed with both war stories and winning tactics for founders who are ready to lead like CEOs.

Chapters:

00:00:00 – Meet Laura Humphreys: The Mentor Who Turned Agency Burnout into a $15M Exit
00:00:26 – From Copywriter to CEO: Laura’s Unfiltered Path to Building and Selling Her Agency
00:02:15 – Stuck on the Hamster Wheel: Why Owner-Operators Struggle to Scale (and How to Get Off)
00:04:35 – How to Build a Team That Actually Delivers (Without You Micromanaging Everything)
00:06:39 – CEO Mode Activated: The Power Shift from Managing to Leading
00:09:45 – If You Don’t Know Where You’re Going, How Will Your Team? Creating a Vision That Works
00:19:49 – AI, Market Shifts, and What Agencies Need to Do Now to Stay Ahead
00:21:42 – Final Word from Laura: Let Go, Trust More, and Build Something That Lasts

Links And Resources:

Laura Humphreys on LinkedIn
Join SMASH
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Aaron Reiter Helps Businesses Unlock a Forgotten Profit Lever

Fri, 25 Apr 2025 04:00:00 -0700

Hector sits down with Aaron Reiter, Managing Partner at InterProse, to challenge everything you thought you knew about debt collection. With a background in communication, sales, and psychology, Aaron shares how he unexpectedly found purpose in an industry often overlooked—or even misunderstood. Discover how InterProse uses education, technology, and empathy to support family-owned businesses and drive revenue recovery without compromising integrity. If you're looking for hidden profit levers in your business, or ways to scale with compassion, this conversation is one you won’t want to miss.

Chapters:

00:00:00 - Meet Aaron Reiter & Discover the Unexpected World of Debt Collection
00:00:42 - From Broadcast Journalism to the Frontlines of Financial Recovery
00:01:36 - What Most People Get Wrong About Collections
00:02:51 - Debunking Debt Collection Myths
00:04:08 - A New Era: Smarter, Softer Collections
00:06:13 - Why Debt Recovery Matters More Than You Think
00:08:58 - Innovating in One of the Most Regulated Industries in the U.S.
00:19:30 - Why Self-Service Isn’t Just for Retail Anymore
00:21:21 - How AI is Reshaping the Way We Recover Debt
00:24:32 - Final Insights & How to Connect with Aaron

Links And Resources:

InterProse Website
Aaron on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kash Fadaie Leads His Franchise with Faith, Focus, and Flow

Tue, 15 Apr 2025 04:00:00 -0700

Hector Santiesteban sits down with Kash Fadaie, founder of Fadaie Insurance Services, to explore how an internal spiritual awakening transformed into a thriving business. Kash shares how escaping Iran as a child, diving into sacred texts, and seeking divine alignment laid the foundation for scaling a purpose-driven insurance company. If you’ve ever felt called to grow a business without losing your soul, this conversation will resonate deeply.

Chapters:

00:00:00 - A Powerful Welcome: Meet Kash Fadaie
00:01:05 - From Fleeing Iran to Founding a Movement
00:02:55 - Merging Mindfulness and Money-Making
00:06:49 - Consciousness: The Secret Weapon of Scalable Leaders
00:13:02 - Real-World Strategies Rooted in Inner Work
00:14:52 - Why Rest Isn’t Lazy—It’s Strategic
00:21:51 - Deepening Spiritual Practices for Business Alignment
00:25:47 - Kash’s Final Word: Alignment Over Everything

Links And Resources:

Fadaie Insurance Services
Kash Fadaie on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kurt Schmidt Avoided the Trap of Low Margins in His Service-Based Business

Tue, 08 Apr 2025 04:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban is joined by Kurt Schmidt, an agency business coach, Inc. 5000 leader, and former extreme sports pro. Together, they dive deep into the highs and lows of growing a service-based business. From the profitable "sweet spot" of 6–12 employees to the leadership transitions that trip up creatives-turned-CEOs, Kurt shares real talk and real strategies for scaling sustainably. If you're running an agency, creative studio, or service-driven company — this is an episode you can't afford to miss.

Chapters:

00:00:00 – Meet Kurt Schmidt: From Extreme Sports to Agency Leadership
00:00:24 – Why Most Agencies Feel Like a High-Stakes Balancing Act
00:02:36 – The Real Growth Curve: What Happens at 6, 12, and 30 People
00:05:40 – From Doer to Leader: Making the Shift Without Losing Yourself
00:09:08 – Delegation or Die: Why Letting Go Is the Key to Scale
00:12:40 – What to Focus On (When Everything Feels Important)
00:15:04 – Survive or Thrive: Reading the Market and Staying Ahead
00:22:30 – AI, Automation & Staying Lean Without Losing Your Edge
00:26:01 – Final Thoughts & Where to Find Kurt Online

Links And Resources:

Website
Kurt on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Chad Harrison Connects Entrepreneurs to Proven Opportunities

Tue, 01 Apr 2025 04:00:00 -0700

Chad Harrison—head of franchise development at Authority Brands—shares how scalable businesses are built through proven systems, strong leadership, and the power of franchising. From supporting new owners in the “number two business” (Doody Calls) to guiding semi-absentee entrepreneurs, Chad breaks down how following a playbook and leveraging a support network can turn even unconventional opportunities into serious success. Whether you’re exploring business ownership or looking to grow your existing operation, this episode offers practical insights on leadership, systems, and scaling the right way.

Chapters:

00:00:00 - Meet Chad Harrison: The Man Behind Franchise Growth at Authority Brands
00:00:27 - From Corporate to Franchising: Chad’s Journey & What Makes a Franchise Win
00:03:43 - The Secret to Scaling? Just Follow the System (Seriously)
00:08:41 - From Scooping to Scaling: Wild Wins and Real Talk from the Field
00:14:00 - How Authority Brands Powers Its Franchisees (Even the Marketing!)
00:22:43 - Wrapping Up with Chad: How to Learn More & Take the Next Step

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Amber Vilhauer Proved You Don’t Need the “Special Sauce”

Tue, 25 Mar 2025 04:00:00 -0700

Hector Santiesteban sits down with transformational leader Amber Vilhauer to explore the deeply personal roots behind her meteoric rise as an entrepreneur and marketing powerhouse. Amber shares how her early experiences with isolation and bullying shaped her drive to create meaningful change in the world. From selling Cutco knives at 17 to launching a multi-million dollar agency recognized on the Inc. 5000 list, Amber breaks down how true business growth starts with inner alignment. Listeners will discover the real secret to scaling a soul-aligned brand, creating Infinite Impact, and showing up authentically in both life and business.

Whether you're an agency owner, coach, content creator, or tech founder—this episode will inspire you to get clear, get aligned, and go all in.

Chapters:

00:00:00 - Meet Amber Vilhauer: From Quiet Kid to Impact Queen
00:00:30 - A Life-Changing Moment That Sparked Everything
00:01:22 - Growing Up Invisible: Amber’s Childhood Story
00:03:23 - How Selling Knives Unlocked an Entrepreneurial Fire
00:04:38 - Scaling a Business That Feeds Your Soul
00:06:49 - Why Alignment Is the Ultimate Growth Hack
00:15:59 - Speak to the Soul of Your Avatar
00:21:28 - Heal the Wound, Grow the Brand
00:29:01 - Final Thoughts + Get Connected with Amber

Links And Resources:

Amber on LinkedIn
Amber on Instagram
AmberVilhauer.com
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Michael Barbarita Built a Business by Doing What His Competitors Ignored

Tue, 18 Mar 2025 05:00:00 -0700

Michael Barbarita, founder of Next Step CFO, digs into what actually drives profit in a business. He shares how he went from thinking he 'held the keys to the business kingdom' to realizing that following the competition was a fast track to failure. They talk about why most business owners are stuck in 'I hope so' marketing, how to craft offers that customers can’t turn down, and what separates businesses that scale from those that stall. If you're tired of wondering where all your revenue went, this conversation will help you rethink your strategy.

Chapters:

00:00:00 – Meet Michael Barbarita & His Business Story
00:00:50 – How Michael Built (and Nearly Lost) His Business
00:05:36 – The Secret to Turning Leads Into Customers
00:07:45 – The Biggest Mistakes Business Owners Make With Their Offers
00:10:12 – Why ‘I Hope So’ Marketing Is Holding You Back
00:12:30 – How to Craft an Offer Customers Can’t Say No To
00:14:50 – The Power of Risk Reversal in Scaling a Business
00:16:03 How to Create an Offer Customers Can’t Refuse
00:25:25 – Final Takeaways & Where to Learn More

Links And Resources:

Michael on Linkedin
Next Step CPO
Next Step CFO Contact Page: Fill out the form with "Interview Book Interview" in the message
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Logan Altman Uses Purpose-Driven Branding to Create Change

Tue, 11 Mar 2025 05:00:00 -0700

Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation.

Chapters:

00:00 Meet Logan Altman: A Leader on a Mission
00:43 The Journey Behind Logan Altman’s Purpose-Driven Work
03:48 Overcoming Challenges and Pivoting Strategies for Success
07:22 The Power of Authenticity in Building a Strong Culture
12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic
16:03 Creating a Game-Changing Resource Hub for Foster Care
19:30 Leadership Secrets: How to Inspire and Engage Your Team
23:54 Final Thoughts and How to Connect with Logan Altman

Links And Resources:

Doing Good Works Website
Logan Altman on Linkedin
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Future of Veteran Healthcare—Why ODIN Stem Cells Could Become America’s Stem Cell brand | with Nico Seedsman

Tue, 04 Mar 2025 05:00:00 -0700

In this episode, Hector sits down with Nico Seedsman, a former Special Forces operator who went from running kill-capture missions to battling for his own survival. After years of pushing his body to the extreme, Nico found himself completely wrecked—crippling exhaustion, PTSD, chronic illness, and a body that was shutting down. Traditional medicine had nothing for him. Left with months to live, he took a shot on stem cells, and what happened next changed everything. Now, as the CEO of ODIN Stem Cells, he’s taking on the broken medical system and making regenerative medicine accessible for the people who need it most. Hector and Nico get into the raw, unfiltered truth about healing, leadership, and what it takes to build something that actually makes a difference.

Chapters:

00:00:00 - A Warfighter’s Mission: From Battlefield to Breakthrough
00:00:18 - A Savage Start: From the Navy to Special Forces
00:02:18 - When the System Fails: Nico’s Fight for Survival
00:06:58 - Abandoned Soldiers: Why Veterans Deserve Better
00:09:04 - Building Odin: Taking on the Medical Industry
00:17:41 - Loyalty, Integrity, Ownership: Leading Like a Warrior
00:19:44 - Thinking Five Steps Ahead: The Future of Stem Cells
00:23:04 - The Truth About Healing: Final Thoughts

Links and Resources:

Nico on LinkedIn
Nico on Instagram
ODIN Stem Cells
Warrior Refit Foundation
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Raul Hernandez Ochoa Scales Businesses Without an MBA, a Forbes Feature, or a Fancy Title

Tue, 25 Feb 2025 05:00:00 -0700

On this episode of How to Scale a Business, Hector sits down with Raul Hernandez Ochoa, the head honcho over at Do Good Work, to talk about expanding revenue and increasing capacity without the stress that usually comes with growth. Raul breaks down the three biggest constraints that hold businesses back—leads and sales, operations and fulfillment, and leadership—so founders can diagnose what’s actually slowing them down. He shares real stories from behind the scenes, talks about hiring the right people (or machines), and explains why scaling isn’t just about getting bigger but about building the right kind of business. If you’re feeling stuck, juggling too many hats, or unsure what’s keeping you from leveling up, this episode is packed with practical insights to help you figure it out.

Chapters:

00:00:00 – The Game of Scaling: Why It’s Not Just About Growth
00:00:53 – 12 Calls a Day, Mergers, and a Book That Changed Everything
00:04:21 – Three Hidden Business Constraints That Are Quietly Holding You Back
00:05:46 – Stuck in Fulfillment or Sales? The Self-Diagnosis Every Founder Needs
00:13:14 – Leading vs. Managing: How to Get Your Team to Actually Execute
00:17:18 – AI, Automation, or Hiring? The $250/Month Decision That Changes Everything
00:22:34 – Scaling Without Chaos: The Simple Habit That Builds Real Momentum

Links and Resources:

Raul on LinkedIn
Do Good Work | Scale Your Impact
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How David "Ledge" Ledgerwood Turns $0 Podcasts Into $150K+ Enterprise Deals

Tue, 18 Feb 2025 05:00:00 -0700

Hector sits down with David "Ledge" Ledgerwood, a guy who’s cracked the code on turning content into closed deals. Ledge doesn’t just talk about B2B sales—he’s done it, closing $50M in enterprise deals and landing Fortune 1000 clients using podcasting as his secret weapon. They get into the strategy behind why most agencies and service businesses struggle to scale, and how the right content-to-revenue system changes everything. If you’re tired of spinning your wheels with cold outreach and content that doesn’t convert, this is the episode that’ll show you a smarter way to grow.

Chapters:

00:00:00 – The Story Begins: Who is Ledge and Why Should You Listen?
00:01:37 – The Accidental Podcast Strategy That Closed $150K+ Deals
00:04:22 – Scaling B2B Services: Lessons From Add One Zero
00:09:11 – The Harsh Truth About Content Marketing (Most Are Doing It Wrong)
00:15:39 – The Real ROI of Content: Beyond Vanity Metrics
00:22:14 – The Hidden Power of Strategic Content Distribution
00:27:42 – Niche Domination: Why the Smallest Markets Yield the Biggest Wins
00:31:57 – Wrapping Up: Where to Find Ledge and What’s Next

Links and Resources:

Ledge on LinkedIn
Add1Zero
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How James Davis is Redefining PR in a Way Traditional Firms Hate

Tue, 11 Feb 2025 05:00:00 -0700

James Davis isn’t your typical PR guy—he’s a strategist who tells CEOs the hard truth and helps them win big. As the founder of Touchdown Strategies, he’s worked behind the scenes of some of the most high-stakes political and corporate battles, from shaping Supreme Court confirmations to crisis-managing BP’s Deepwater Horizon response. In this episode, James shares how he built a powerhouse agency, why most PR is just noise, and what it really takes to shift public opinion. If you want to learn how to cut through the BS and drive real impact, this one’s for you.

Chapters:

00:00:00 – Kicking Off: How James Davis Is More Than Just PR
00:00:43 – From Agencies to Touchdowns: Betting on Himself
00:01:53 – The Truth About PR: Why Most Firms Get It Wrong
00:03:46 – Building Teams That Solve Problems, Not Just Report Them
00:05:19 – The Strategy CEOs Don’t Want to Hear (But Need To)
00:07:46 – Scaling Without Breaking: Systems Over Superheroes
00:12:07 – The Playbook for Messaging That Actually Moves the Needle
00:18:10 – AI, Deepfakes & Speed: The New Rules of Crisis Response
00:22:27 – How to Connect with James Davis & Take Action Today

Links and Resources:

James on LinkedIn
Touchdown Strategies
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Rusty Shields Is Dismantling Transactional Leadership

Tue, 04 Feb 2025 05:00:00 -0700

Hector's chatting with Rusty Shields, the big boss at Develefy Consulting, about how awesome game-changing relationships are in business. Rusty's journey is wild - he started in opera, then switched to leadership consulting, always shaking things up! He shares why most people totally miss the mark when it comes to business relationships and how ditching those "you scratch my back, I'll scratch yours" connections for deeper ones can really skyrocket your growth. If you're tired of playing by those old-school leadership rules, Rusty's ideas might just change how you level up!

Chapters:

00:00:00 – A First Guest, A Big Idea, and a Bold Conversation
00:00:54 – From Opera Stages to Boardrooms: Rusty’s Unexpected Path to Leadership
00:03:21 – Why Traditional Leadership Training is Broken (And What Works Instead)
00:08:02 – The 4-Step Connection Framework That Will Transform Your Business
00:12:47 – Step 1: The Power of ‘Why’ and How It Shapes Every Relationship
00:16:32 – Step 2: Finding Your Unique Connection Vehicle
00:20:21 – How to Apply This Today (Without Overhauling Everything)
00:25:09 – Where to Find Rusty and Why 2025 is the Year for Bold Moves

Links and Resources:

Rusty on LinkedIn
Develefy Consulting
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes

Tue, 28 Jan 2025 05:00:00 -0700

Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you!

Chapters:

00:00:00 - A Warm Welcome and the Storyteller’s Arrival
00:00:29 - From Corporate Suit to Storytelling Savant
00:01:36 - The Storytelling Secret B2B Keeps Ignoring
00:02:06 - Fatal Storytelling Missteps You Might Be Making
00:03:34 - Transforming Customers into Brand Heroes
00:05:41 - Villains in Marketing? Yes, and You Need One
00:06:44 - Executive Personas: Building Brands with Personality
00:08:02 - The Triple Threat of Stories Every Brand Needs
00:09:59 - Spreading Your Story Like Wildfire
00:12:42 - Your Toolkit for Becoming a Master Storyteller
00:18:28 - When to Outsource: Hiring the Right Storyteller
00:19:35 - The Final Act: Caroline’s Parting Wisdom

Links and Resources:

Caroline on LinkedIn
Story Copywriting
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Aaron Hageman Used Mentorship to Shorten the Path to Millions

Tue, 21 Jan 2025 05:00:00 -0700

Hector and Aaron Hageman, a business whiz who's aced scaling companies and leading teams, have a chat. Aaron shares his journey, from selling his company to Walmart to realizing personal growth is key to success. He drops actionable advice on emotional intelligence, building systems, and investing in people to grow. It's a real and honest look at what it takes to scale a business and yourself, all while staying grounded.

Chapters:

00:00:00 - Aaron’s Take on Entrepreneurship
00:00:32 - From Startups to Walmart: Aaron’s Bold Journey
00:02:15 - Mentors, Coaches, and the Magic of Standing on Giants' Shoulders
00:05:08 - The Unexpected Link Between Personal Growth and Business Success
00:07:54 - Mindset Shifts That Make or Break Entrepreneurs
00:12:04 - Learn, Apply, Teach: Aaron’s Framework for Winning
00:16:09 - The Hidden Superpower: How Assistants Transform Success
00:24:20 - Scaling with Servant Leadership: Aaron’s Game-Changer

Links and Resources:

Aaron on LinkedIn
Aaron on Instagram
Hageman Enterprises
From Dropout to Delivery Kingpin by Aaron Hageman
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Logan Speights Balances Systems, Creativity, and Revenue

Tue, 14 Jan 2025 05:00:00 -0700

Hector sits down with Logan Speights, co-founder of Proxxy, to discuss the world of scaling service-based businesses. Logan, a self-proclaimed ops and automation enthusiast, shares how his journey from the dot-com boom to agency ownership shaped his obsession with creating seamless systems. They talk about the biggest pitfalls agency owners face, the secret sauce to scaling successfully, and why having an operating system in place is a non-negotiable for growth. Logan also offers you the tools to rethink how you approach business growth.

Chapters:

00:00:00 – Who is Logan Speights? A Mastermind in Automation and Scaling
00:01:05 – From Dot-Com Dreams to Agency Excellence
00:02:57 – Why Agencies Struggle: The Hidden Challenges
00:05:21 – The Operating System: A Non-Negotiable for Business Growth
00:08:35 – The Six Stages of Scaling: Where Are You Now?
00:18:53 – Cracking the Growth Code: 8 Factors You Can’t Ignore
00:24:15 – The Secret Sauce to Scaling Your Business Revealed

Links and Resources:

Logan on LinkedIn
Proxxy
TripleEights
Digital Fight Club
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Erik Huberman Scaled Hawke Media by Breaking Every Marketing Agency Rule

Tue, 07 Jan 2025 05:00:00 -0700

Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and leveraging data, Erik offers a look at what it takes to scale a business while staying focused on the mission. Tune in for a conversation about big-picture thinking with takeaways for any entrepreneur aiming to grow their company.

Chapters:

00:00:00 – The First Question That Sets the Stage
00:00:22 – A Trophy Shelf That Tells a Bigger Story
00:01:50 – Why "Easy to Work With" Became Non-Negotiable
00:02:34 – The Awkward Phase Every Business Faces
00:04:45 – When Focus Becomes the Hardest Skill to Master
00:13:31 – The Invisible Mistakes Killing Your Marketing Efforts
00:18:11 – A Downward Spiral and the Scrappy Comeback
00:20:25 – The Next Big Bet and What Comes After

Links and Resources:

Erik Huberman
Hawke Media
Erik on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Robert Manasier Builds Future-Proof Companies by Listening to the Market

Tue, 31 Dec 2024 05:00:00 -0700

Hector sits down with Robert Manasier, CEO of InFocus Brands, to explore the realities of scaling a business by reading market trends and removing ego from decision-making. Robert shares how failure became his greatest teacher, why execution always outweighs ideas, and how simplifying processes is the key to sustainable growth. They discuss the importance of honest feedback, calculated risks, and building teams that prioritize accountability over ego. Tune in to hear Robert explain the mindset shifts and methodologies that drive long-term success in an ever-changing market.

Chapters

00:00:00 – Where Market Wisdom Begins
00:00:58 – Teenage CEO: Lessons from Robert’s First Failures and Triumphs
00:03:11 – The Invisible Skill: How to Read Markets Before They Speak
00:04:54 – Adapt or Expire: The Relentless Reality of Market Shifts
00:10:30 – Teams Without Ego: Building a Culture That Executes
00:11:42 – Predictions vs. Patterns: Spotting What’s Next Before It’s Obvious
00:22:01 – Scaling Simplified: Why Complexity is the Silent Killer of Growth

Links and Resources

Robert on LinkedIn
In Focus Brands on LinkedIn
In Focus Brands on YouTube
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jacob Kelly Built a Marketing Empire Without Following Trends

Tue, 24 Dec 2024 05:00:00 -0700

Hector sits down with Jacob Kelly for a conversation about the intersection of marketing, content creation, and genuine connection with audiences. Jacob shares his experiences from growing one of the top podcasts in the world to building impactful marketing campaigns, breaking down why chasing trends often leads to hollow results. They explore the balance between art and media, the underrated power of newsletters, and how businesses can use podcasts as more than just content—they can be sales tools. Tune in to hear a fresh perspective on how brands can truly resonate with their audience.

Chapters

00:00:00 – The Unfiltered Opening: Meet Jacob Kelly
00:00:30 – From Sports Marketing to Podcast Stardom: Jacob's Origin Story
00:02:08 – Why Most Businesses Fail at Online Marketing
00:04:08 – The Podcast Hack That Doubles as a Sales Tool
00:08:03 – Newsletters Aren’t Dead: Why Jacob Still Bets on Email
00:12:21 – Timeless Marketing Strategies That Outlast Trends
00:21:56 – Art vs. Media: Why Your Business Needs to Know the Difference
00:24:35 – The Wrap-Up: Key Takeaways and Final Thoughts

Links and Resources

Jacob on LinkedIn
Jacob on Instagram
Jacob on TikTok
Artwell Podcast
Artwell Substack
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Maresa Friedman Became the Executive Cat Herder We All Need

Tue, 17 Dec 2024 05:00:00 -0700

Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome conversation about the tough questions leaders need to face and the hard truths that drive meaningful change.

Chapters

00:00:00 - A Name You Won’t Forget
00:00:25 - Unpacking a Fresh Perspective
00:01:29 - Myths That Refuse to Die
00:03:15 - What’s Hiding Beneath the Surface?
00:04:43 - The Mindset Alchemy
00:06:20 - The Tug-of-War We All Face
00:08:57 - When Leaders Become Heroes
00:17:51 - Breaking Boundaries at Home
00:21:26 - Lessons Etched in Gold
00:24:09 - The Doorway to Something More

Links and Resources

Maresa on LinkedIn
The Executive Cat Herder
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Natalie Doyle Oldfield’s Trust-First Philosophy Overhauls Organizational Culture

Tue, 10 Dec 2024 05:00:00 -0700

Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth.

Chapters

00:00:00 - Opening the Gateway to Trust
00:00:29 - From Marketing to a Market Crash
00:02:19 - The Trust That Builds Businesses
00:04:07 - A Framework Born from Crisis
00:06:36 - Spotting Hidden Trust Barriers
00:12:21 - When Trust Transforms Teams
00:18:23 - Decoding the Trust Triangle
00:23:01 - A Final Word on Trust’s Power

Links and Resources

Natalie on LinkedIn
Success Through Trust
The Power of Trust: How Top Companies Build, Manage and Protect It
Trusted: The Proven Path To Customer Loyalty And Business Growth
Building Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting Trust
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dr. Shikha Goodwin Helps Leaders Through Brain Science

Tue, 03 Dec 2024 05:00:00 -0700

Hector welcomes Dr. Shikha Goodwin to the show. She’s a neuroscience expert with a passion for exploring how the brain shapes resilience, decision-making, and growth. Together, they discuss the connection between brain health and entrepreneurship, breaking down ways leaders can improve focus, manage stress, and navigate challenges. Dr. Shikha shares how she went from engineering to biomedical research, explaining the science behind everyday actions like exercise, community, and mindset. Tune in to hear how to strengthen mental capacity and build a foundation for long-term success!

Chapters

00:00:00 – Opening the Conversation: A Warm Welcome
00:01:25 – The Journey That Shaped Dr. Shikha
00:05:27 – Founders’ Hurdles and Practical Wisdom
00:08:28 – Exploring the Brain’s Role in Innovation
00:13:40 – Strategies to Maintain Peak Brain Performance
00:19:16 – Why Nature Plays a Vital Role
00:21:55 – Scientific Insights on Finding Purpose
00:24:14 – How Resilience Shapes Leaders
00:25:49 – Trauma and Its Impact on Leadership
00:29:00 – Personal Stories of Triumph Over Adversity
00:34:31 – Community and Positivity as Game Changers
00:38:38 – Final Thoughts and Takeaways

Links and Resources

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Georgia Vanderville Found Freedom Through the Flicker of a Candle

Tue, 26 Nov 2024 05:00:00 -0700

Hector sits down with Georgia Vanderville to discuss her journey as she went from an accidental candle maker to a thriving entrepreneur. Georgia shares how a simple gift sparked the beginning of her candle business, the challenges she faced in scaling her vision, and the personal growth required to embrace her role as a leader. She opens up about the internal battles many entrepreneurs face, the mindset shifts that shaped her path, and the lessons she’s learned about resilience, opportunity, and creating lasting impact.

Chapters

00:00:00 - The Unveiling of a Unique Journey
00:01:00 - Georgia’s Bold Leap into Entrepreneurship
00:02:09 - Crafting Success: The Birth of a Candle Empire
00:04:25 - The Spark That Ignited It All
00:08:10 - Rising Above: Lessons in Resilience and Growth
00:13:50 - The Power of Personal Evolution
00:23:23 - Pearls of Wisdom: Parting Advice

Links and Resources

Georgia on LinkedIn
Shortie’s Candle Company
Shortie’s Candle Company on Facebook
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ross McDaniel’s Local Vision Is Revolutionizing the Coffee Scene

Tue, 19 Nov 2024 05:00:00 -0700

Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.

Chapters

00:00:00: Welcoming Ross McDaniel Back
00:00:23: The Start of Trellis Coffee Bar
00:02:44: Facing the Unexpected in Local Business
00:06:06: Cracking the Code on Permits
00:10:32: How Social Proof Fuels Growth
00:12:51: Mastering Competency and Local Strategy
00:18:33: Turning Reviews into a Growth Engine
00:23:33: Closing Thoughts on Scaling with Consistency

Links and Resources

Ross on LinkedIn
Trellis Coffee Bar
Fencepost
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ben Catley Defies Burnout Science with the Five Gates of Growth

Tue, 12 Nov 2024 05:00:00 -0700

Ben Catley takes us on a journey through the power of accountability and what it truly means to take ownership of one’s growth. Sharing his own transformation into the “Accountability Viking,” Ben dives into the struggle many entrepreneurs face with procrastination, burnout, and staying on course. He breaks down the Five Gates of Growth, revealing how each stage drives personal and business success without losing sight of mental health. You’ll get a firsthand look at how embracing accountability can shift the way you approach both work and life, challenging the common approaches to goal-setting and self-discipline.

Chapters

00:00:00 - Meet the Accountability Viking, Ben Catley
00:00:42 - Pathway to Accountability Power
00:02:00 - Unveiling Accountability’s True Force
00:04:54 - The Viking Persona Unleashed
00:11:53 - Decoding Resistance in Accountability
00:19:08 - The Neuroscience Behind Burnout Avoidance
00:22:09 - The Five Gates: Unlocking True Growth
00:31:49 - Final Words & How to Connect with Ben

Links and Resources

Ben on LinkedIn
Get Sh!t Done with Ben’s Accountability Coaching
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Steve Cummins Reaches a Hard-to-Impress Tech Audience

Tue, 05 Nov 2024 05:00:00 -0700

Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise.

Chapters

00:00:00 - Introduction & Warm Welcome
00:00:33 - Steve Cummins' Path to Marketing
00:02:53 - Tackling Tech Marketing Hurdles
00:04:47 - Proven Strategies to Elevate Tech Marketing
00:05:44 - Avoiding Costly Marketing Missteps
00:10:32 - Gaining Momentum Through Targeted Focus
00:16:37 - The Power of Consistent Marketing Practices
00:21:24 - Exploring the Future: New Marketing Technologies
00:23:45 - Closing Insights and Final Reflections

Links and Resources

Steve on LinkedIn
Solent Strategies
The Marketing Mix Podcast
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Julie Boll Overcame Imposter Syndrome and Doubled Her Value

Tue, 29 Oct 2024 05:00:00 -0700

Julie Boll talks about her journey of self-discovery and growth as an entrepreneur, focusing on the emotional and psychological barriers many business owners face. She opens up about overcoming her own scarcity mindset, imposter syndrome, and the limiting beliefs that kept her from reaching her potential. Through her story, Julie explains how tools like emotional agility and self-compassion can empower entrepreneurs to break free from constraints and align with their true vision. You’ll gain insights on moving beyond fears and creating a business that truly resonates with your values and strengths.

Chapters

00:00:00 - Introduction and Welcome
00:00:21 - Uncovering the Emotional Side of Entrepreneurship
00:01:16 - Julie's Unexpected Path to Entrepreneurship
00:02:07 - Navigating Challenges and Scarcity Thinking
00:04:54 - Supporting Nonprofits and Consultant Growth
00:06:45 - Breaking Free from Limiting Beliefs
00:10:16 - Confronting Imposter Syndrome with Emotional Agility
00:13:47 - Redefining Identity Through Voice
00:14:13 - Facing Podcasting Fears
00:15:49 - Sharpening Business Goals
00:18:47 - Shame and Emotions
00:19:47 - Crafting a Framework for Entrepreneurs
00:22:00 - Social Media’s Role in Entrepreneurial Challenges
00:24:57 - Revealing Secrets to Scaling a Business
00:26:24 - Final Reflections and Farewell

Links and Resources

Julie on LinkedIn
Julie Boll Consulting
Courageous Leadership Scorecard
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Tonya Eberhart Turned Personal Branding Into a 7-Figure Business Strategy

Tue, 22 Oct 2024 05:00:00 -0700

Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to branding and how to avoid them. Whether you're just starting out or looking to refine your brand, Tonya’s insights will get you thinking about branding in a whole new way!

Chapters

00:00:00 – A Story of Transformation Begins
00:01:08 – From Door-to-Door Sales to Media Powerhouse - Tonya Eberhart
00:01:53 – The Birth of a Revolutionary Branding Idea
00:03:07 – Unlocking the True Power of Personal Branding
00:04:47 – Navigating the Digital Branding Landscape
00:07:11 – The Key to Understanding Your Brand's Core
00:12:10 – The Secret to Attracting Your Ideal Customer
00:14:33 – Avoid These Common Branding Pitfalls
00:17:13 – Crafting a Brand That Truly Defines You
00:18:28 – Building a Brand That Resonates and Inspires
00:19:53 – How to Showcase Your Brand to the World
00:21:10 – The Difference Between Rebranding and Refreshing
00:24:57 – Personal Branding vs. Business Branding: The Big Debate
00:26:25 – Wrapping Up: Lasting Insights on Branding

Links and Resources

Tonya on LinkedIn
Tonya on Instagram
BrandFace
Be Bold Branding Podcast
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Chad Brown Learned to Lead by Almost Losing His Business

Tue, 15 Oct 2024 05:00:00 -0700

Chad Brown shares his journey from building a successful media production company to facing a major leadership crisis that nearly cost him everything. He opens up about how his relentless pursuit of success strained his family and burned out his team, leading to a wake-up call that transformed the way he runs his business. Chad explains how he shifted his focus to building a people-centered organization and the lessons he learned about leadership, trust, and scaling a lean operation. His story offers valuable insights for anyone looking to balance growth with sustainable leadership.

Chapters

00:00:00 - Kicking Off: A Deep Dive into Scaling with Chad Brown
00:01:00 - Chad’s Leap into Media: From Weddings to Big Brands
00:03:20 - The Grind: Personal Sacrifice and Industry Clout
00:05:45 - Burnout Reality: The Moment Everything Changed
00:09:30 - A New Approach: Transforming Leadership & Team Dynamics
00:12:45 - Lean and Mean: Operational Strategies that Work
00:16:55 - Trust and Leadership: Building Teams that Thrive
00:23:20 - Final Takeaways: Lessons Learned and Next Steps

Links and Resources

Chad on LinkedIn
Founder Freedom
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Climbing Legal Mountains: The Journey of J.B. Harris – From Courtroom to Everest

Thu, 10 Oct 2024 00:00:00 -0700

In this episode of Legal Rank, host Emma Edmonds sits down with J.B. Harris, a distinguished attorney from Miami known for his impactful work in tobacco litigation and his adventurous spirit. With a legal career spanning over four decades, J.B. has been recognized as one of the Top 100 Lawyers by The National Trial Lawyers in 2020 and 2021. Beyond the courtroom, he’s trekked to Mount Everest Base Camp and hiked across the peaks of Mongolia and Yellowstone. Dive into J.B.'s unique path, his passion for justice, and the personal and professional mountains he's yet to conquer.

Links And Resources:

J.B. Harris on LinkedIn

Emma Edmonds on LinkedIn
NOVA Injury Law

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jon Morrison Ditched the ‘Why’ and Focused on the ‘Who’ to Explode His Business

Tue, 08 Oct 2024 05:00:00 -0700

Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what doesn’t—when it comes to scaling a business.

Chapters

00:00:00 – Welcome to the Journey of Scaling
00:00:27 – Jon Morrison: From Scrounging to Thriving
00:02:15 – Entrepreneurial Beginnings: Scrambling for Solutions
00:04:05 – Discovering the Niche: The Heart of Entrepreneurship
00:06:23 – Serving Your Tribe: The Power of Connection
00:10:15 – Elevating with Service: What Makes a Business Stand Out
00:14:35 – Business Success: Frameworks that Transform
00:19:45 – Taking the Leap: Strategies to Scale Smartly
00:25:30 – Scaling Your Business: Lessons from the Frontline
00:28:48 – Wrapping Up: Key Takeaways for Entrepreneurs
00:30:05 – Conclusion and Final Thoughts

Links And Resources:

Jon Morrison
Jon on LinkedIn
Now Start With Who by Jon Morrison
Get Clear
Get Clear AI
Segmentology
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mastering Business Growth Through Innovative Lending with April Elizabeth

Tue, 08 Oct 2024 00:00:00 -0700

In this episode of the How to Scale a Business Podcast, host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solutions tailored to businesses of all types. From working capital loans to real estate investments and franchising support, April dives into the holistic approach her firm takes to ensure long-term success for clients. Learn how April’s passion for helping businesses scale, combined with her strategic partnerships, has made her a key player in the lending space. Don’t miss her insights on how to navigate a tough market, stay competitive, and continuously grow in the world of business finance.

Links And Resources:

Innovative Commercial Capital
April Elizabeth on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Asmâa Methqal Builds Sustainable Success by Tapping into Intuition and Flow

Tue, 01 Oct 2024 05:00:00 -0700

Asmâa Methqal, founder of Fire and Flow, shares how business leaders often become their own biggest obstacles to success, getting in their own way. She explains the importance of balancing drive and action with intuition and self-awareness. Asmâa also talks about how leaders can break through internal roadblocks by focusing on personal growth and fulfillment, not just external goals. Through practical insights, she shows how this shift can lead to more sustainable business growth and a deeper sense of purpose.

Chapters

00:00:00 – From Burnout to Breakthrough: How Asmâa Methqal Started a Movement
00:01:00 – The Power of Listening to Your Body’s Intuition for Business Success
00:04:43 – Why Inner Work is the Missing Key to Scaling Your Business
00:07:43 – Embodying Leadership: The Game-Changer for High Performers
00:12:54 – Practical Tools to Blend Fire and Flow for Maximum Impact
00:18:30 – Harnessing Intuition: How Trusting Your Gut Can Transform Your Business
00:24:17 – Final Thoughts: Building Resilience and Systems for Sustainable Growth

Links and Resources

Asmâa on LinkedIn
Asmâa Methqal
Skool
Maestra | Business Marketing
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Alex Nghiem’s ‘Mid-Market Strategy’ Can 10X Your Business Profits

Tue, 24 Sep 2024 05:00:00 -0700

Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you.

Chapters

00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients
00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals
00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value
00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work
00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around
00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth
00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients
00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients
00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with Confidence

Links And Resources:

Alex on LinkedIn
Exitable Agency
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Scaling Success: Mastering Demand Generation with Gene Volfe

Mon, 23 Sep 2024 00:00:00 -0700

In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and established businesses alike to thrive in competitive landscapes. Discover how to craft effective growth strategies, leverage cutting-edge tools, and measure success to maximize ROI. Tune in for practical advice and inspiration to take your business to the next level!

Links And Resources:

Growth & Scale Partners
Gene Volfe on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How David Allen Tracy Turned Nonprofit Roots into a Global Marketing Empire

Tue, 17 Sep 2024 04:00:00 -0700

David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjusting a website's layout or tweaking messaging, can have a huge impact on business growth. David also dives into the role of consumer psychology in building trust and loyalty, revealing the key to scaling a business successfully.

Chapters

00:00:00 – Uncovering the Journey: From Nonprofit Work to Global Marketing
00:00:24 – The Moment Everything Changed: Cancer, Life, and the Pivot to Entrepreneurship
00:02:57 – Founding Northgate Marketing: Building a Global Business from Scratch
00:05:48 – Why Most Marketing Fails: Key Insights Every Business Needs to Know
00:08:53 – Beyond the Logo: The Subtle Power of Branding and Emotional Connections
00:12:36 – The Secret Sauce: David’s Frameworks and Methodologies for Success
00:18:45 – Chipping Away the Marble: Discovering Your Brand’s True Identity
00:25:03 – Scaling Your Business: Why Your Team and Values Matter More Than You Think
00:27:52 – Final Takeaways: Key Lessons for Entrepreneurs Ready to Scale

Links and Resources

David Allen Tracy
Northgate Marketing
David on LinkedIn
David’s LinkTree
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mastering Digital Marketing for Attorneys: Insights from Chris Moreno of Wonderful Websites

Tue, 17 Sep 2024 00:00:00 -0700

In this exciting episode of the Legal Ranked podcast, host Casey Haakinson sits down with digital marketing expert Chris Moreno, owner of Wonderful Websites. Chris shares his journey from importing steam cleaners to becoming a specialist in helping attorneys dominate Google search rankings. Discover how his company blends Google Ads and SEO strategies to help law firms achieve top organic rankings, avoid hefty ad costs, and bring in valuable client leads. Chris also reveals insider tips on how attorneys can stand out online by staying active with blogs, videos, and Google reviews. Don't miss this insightful discussion packed with actionable advice!

Links And Resources:

Wonderful Websites
Chris Moreno on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Michelle Gifford Grew from 18K to 238K Followers in 2 Years—Without Selling Out

Tue, 10 Sep 2024 06:00:00 -0700

In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical tips on creating content that attracts, nurtures, and converts followers into loyal customers. If you're struggling to make Instagram work for your business, this conversation offers a clear roadmap to start seeing real results!

Chapters

00:00:00 - Meet Michelle Gifford: The Instagram Strategist Who’s Changing the Game
00:00:40 - From Frustration to 238K Followers: How Michelle Transformed Her Strategy
00:03:18 - The Secret Power of Instagram Stories: Why They Matter More Than You Think
00:04:56 - Too Late to Start on Instagram? Here’s Why the Best Time Is Now
00:07:37 - How to Create Instagram Content That Actually Works
00:13:12 - The 3-2-1 Framework for Instagram Success
00:22:40 - The Key to Scaling Your Business on Instagram (And Beyond)

Links And Resources:

Michelle Gifford
Michelle on Instagram
Michelle on LinkedIn
Grow the Gram
Insta Social Society
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Building Impact Through Grant Writing: The Story of Moktality Inc. with Tanya Shrivastava

Fri, 06 Sep 2024 00:00:00 -0700

In this episode of How to Scale a Business, host Casey Haakinson sits down with Tanya Shrivastava, co-founder and CEO of Moktality Inc. Tanya dives into the world of grant writing and strategic consulting for nonprofits, sharing how Moktality Inc. helps organizations secure funding to drive meaningful change. With over 11 years of experience, Tanya discusses the importance of client relationships, adaptability, and data-driven decision-making in the evolving nonprofit landscape. Learn how Moktality Inc. connects nonprofits with funders, navigates financial uncertainties, and drives impactful solutions through comprehensive fundraising strategies.

Links And Resources:

Moktality Inc.
Tanya Shrivastava on LinkedIn

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Reframing Discrimination: Dr. Frank Douglas on Safe Haven Dialogues and Equity Solutions

Fri, 06 Sep 2024 00:00:00 -0700

In this episode of How to Scale A Business, host Casey Haakinson sits down with Dr. Frank L. Douglas, Ph.D., M.D., a renowned problem solver and innovator. Dr. Douglas shares his incredible journey from academia to the pharmaceutical industry, and his groundbreaking work in addressing systemic discrimination. As the founder of Safe Haven Dialogues, Dr. Douglas explains how reframing problems and focusing on equity and inclusion can empower individuals and transform organizations. Tune in to hear his personal stories and learn more about his mission to create a more inclusive and equitable workplace environment.

Links And Resources:

Safe Haven Dialogues
Dr. Frank L Douglas on LinkedIn

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How Geoff Woods Uses AI to Double Business Revenue in Record Time

Tue, 03 Sep 2024 06:00:00 -0700

In this episode, Geoff Woods takes us through his journey from a successful career in medical device sales to becoming a leader in the AI-driven business world. He shares how AI has reshaped his approach to leadership and decision-making, and its role as a powerful tool for strategic thinking. Geoff discusses the challenges executives face in adopting AI, the mistakes most leaders make, and how this technology can dramatically improve business outcomes. He also talks about the potential of AI to revolutionize how leaders approach their roles, offering listeners valuable insights into the future of business strategy. Don’t miss it!

Chapters

00:00:00 - The Journey Begins: From Medical Sales to AI Leadership with Geoff Woods
00:01:01 - Discovering "The One Thing" and Building a Business Empire
00:03:00 - When AI Becomes the Mission: How Geoff Woods Found His Next Calling
00:05:00 - Scaling to New Heights: AI’s Role in Explosive Business Growth
00:06:38 - Strategic Thinking with AI: Why It’s Your Competitive Edge
00:09:40 - Avoiding AI Missteps: Common Mistakes Leaders Make
00:11:00 - Real-World Impact: How AI is Solving Complex Business Problems
00:17:55 - Mastering AI Communication: Unlocking the Full Potential of AI
00:23:06 - Whole Foods Case Study: How AI Transformed a Pitch in 16 Minutes

Links And Resources:

Geoff on LinkedIn
AI Leadership
The AI-Driven Leader by Geoff Woods
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jessica Miller’s 'Hell Yes' Offer Attracts Ideal Clients

Tue, 27 Aug 2024 05:00:00 -0700

In this episode, Jessica Miller shares insights on how entrepreneurs can grow significantly by sprucing up what they already have, rather than constantly chasing new opportunities. She discusses the importance of creating an offer that resonates with potential clients and explains how optimizing existing processes can lead to higher profits with less effort. Jessica challenges the common approach of adding more to a business and instead advocates for focusing on what works best, making this a must-listen for anyone looking to streamline and scale their business.

Chapters

00:00:00 - A Warm Welcome and Today’s Big Topic: Scaling Your Business Effortlessly
00:00:34 - Jessica Miller’s Entrepreneurial Roots: From Startup to Scaling Expert
00:01:02 - The ‘Hell Yes’ Offer: The Secret to Making Your Business Irresistible
00:02:46 - Unlocking Profits: How to Optimize Offers for Maximum Revenue
00:04:34 - Avoiding the Traps: Common Business Pitfalls and How to Overcome Them
00:07:39 - Mapping the Client Journey: Strategies for Seamless Sales Optimization
00:13:24 - Actionable Advice: Practical Steps You Can Take to Grow Your Business Today
00:25:40 - Wrapping Up: Key Takeaways and How to Get in Touch with Jessica

Links and Resources

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Robert Brill Uses SOPs for Efficient Scaling and Growth

Tue, 20 Aug 2024 04:00:00 -0700

In this episode, Robert Brill, CEO of Brill Media and recognized by the Inc 5000 list, unpacks the critical role of Standard Operating Procedures (SOPs) in scaling a business effectively. From starting as a solopreneur to orchestrating a top-tier media buying agency, Robert shares his transformative journey and the pivotal insights he gained along the way. Delving into the nuances of transitioning from a practitioner to a managerial role, he discusses how embracing SOPs and a strategic vision can significantly enhance operational efficiency and business growth. This episode is a treasure trove of practical wisdom for anyone looking to scale their business through disciplined processes and visionary leadership.

Chapters:

00:00:00 - Welcoming Robert Brill, CEO of Brill Media
00:00:21 - The Evolution of Brill Media from Solo Venture to Leading Agency
00:02:16 - Setting Strategic Goals for Business Growth
00:04:13 - Insights from Industry Veterans and Scaling Businesses
00:05:26 - Day-to-Day Responsibilities and Growth Strategies of a CEO
00:06:11 - Leveraging White Label Partnerships for Expansion
00:08:36 - Key Growth Phases and Organizational Development in Business
00:09:44 - How Standard Operating Procedures Facilitate Scaling
00:11:37 - The Impact of SOPs on Staff Performance and Client Satisfaction
00:13:44 - Role of SOPs in Supporting Less Experienced Team Members
00:15:39 - Evolution of Leadership and Management Practices in Scaling
00:17:32 - Preparing for Next-Level Growth: Strategic Planning and SOPs
00:19:57 - Mastering Delegation for Business Scalability
00:22:20 - Wrapping Up: How to Connect with Robert and Brill Media

Links And Resources:

Brill Media
Robert Brill on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Be sure to subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Roy Dekel Overcame the Toughest Barriers in Real Estate Tech

Fri, 16 Aug 2024 04:00:00 -0700

Roy Dekel shares how his experiences as a SEAL operator and entrepreneur intersect, shaping his approach to leadership and business growth. He reveals the intense challenges and lessons learned from the military that have directly influenced his journey in the startup world. Roy also discusses the importance of resilience, adaptability, and making tough decisions, providing listeners with a raw and honest look at what it takes to succeed in both life and business. His insights into real estate technology and the strategic use of AI offer a unique perspective on overcoming obstacles and seizing opportunities in a rapidly changing industry.

Chapters

00:00:00 - Kickoff with Hector and Introduction of Roy Dekel
00:01:00 - Roy Dekel’s Journey: From Israel to SEAL Operator
00:01:51 - The Birth and Rapid Growth of SetSchedule
00:02:45 - Military Lessons: Shaping Roy’s Entrepreneurial Path
00:05:48 - The Harsh Realities and Eye-Openers in Business
00:08:42 - Where It All Began: The SetSchedule Origin Story
00:10:39 - Stumbles and Success: Mistakes That Shaped the Journey
00:13:25 - Shifting Gears: From Investor to Leading CEO
00:18:36 - Staying Agile: How Roy Masters the Art of Pivoting
00:21:02 - Roy’s Take on AI: A Game-Changer or Just Hype?
00:22:50 - Unveiling the Secret Sauce: Patience in Scaling a Business
00:23:57 - Wrapping Up: Final Thoughts and Farewell

Links and Resources

Roy on LinkedIn
Roy Dekel’s Foundation
Roy Dekel
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Zack Zeller Closed $100K Deals Without Speaking a Word

Tue, 13 Aug 2024 04:00:00 -0700

Zack Zeller is a sales expert who achieves high-ticket sales without relying on traditional sales calls. He’s here today to talk about a fresh approach that leverages strategic communication and targeted messaging to close significant deals. This conversation is a game-changer for anyone struggling with outdated sales tactics! Tune in to revolutionize your approach to selling and learn how to boost your sales without ever picking up the phone.

Chapters

00:00:00 - Unpacking the Secrets of High-Ticket Sales with Zack Zeller
00:01:15 - From Traditional Sales to Digital Success: Hector's Journey
00:04:10 - Overcoming Common Sales Missteps and the Elephant in the Room
00:09:25 - The Power of Trust: Selling Without a Sales Call
00:13:55 - Real-World Success: Case Studies on High-Ticket Sales
00:19:20 - Four Essential Steps to Scaling Your Sales Process
00:23:15 - Closing High-Ticket Sales Without a Call
00:28:45 - Wrap-Up and Exclusive Offers from Zack Zeller

Links and Resources:

Zack Zeller on LinkedIn
This Shouldn’t Work
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

From Geek Squad to Logistics Leader: Joe Thull’s Journey with Radaro

Tue, 13 Aug 2024 00:00:00 -0700

In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challenges facing logistics providers, the importance of modern technology, and how Radaro’s innovative platform is helping companies achieve greater efficiency and visibility. Tune in for insights on overcoming tech debt, maximizing ROI, and the exciting future of logistics.

Links And Resources:

Radaro
Joe Thull on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Revolutionizing Debt Collection: Inside CollectCO with Chris Walcher

Wed, 07 Aug 2024 00:00:00 -0700

Welcome to another episode of the How to Scale a Business podcast! Today, Casey Haakinson sits down with Chris Walcher, Senior Director of Sales at CollectCO & Cedar Financial, to delve into the revolutionary debt collection platform, CollectCO. Chris explains how CollectCO's unique two-phase system combines a flat fee and contingency model to save creditors money and improve recovery rates. Learn about the innovative technology behind their consumer-centric approach, the challenges in the debt collection industry, and how CollectCO ensures transparency, data security, and compliance. Whether you're a business owner struggling with collections or simply interested in cutting-edge financial solutions, this episode is packed with valuable insights and advice.

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Navigating Success: The Journey of K2 Transportation with William (Bill) McGinnis and Jim Gussman

Wed, 07 Aug 2024 00:00:00 -0700

In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to starting his own successful company. Discover how K2 Transportation grew from a small family business into a reputable player in the logistics sector, emphasizing core values and customer relationships. Jim also discusses the exciting future projects and technological advancements that are shaping the company's growth. Tune in to learn valuable insights on starting and scaling a business in the competitive trucking logistics industry.

Links And Resources:

K2 Transportation
William (Bill) McGinnis on LinkedIn
Jim Gussman on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Danielle Bornowski's Storytelling Strategies Can Revolutionize Your Business’ Messaging

Tue, 06 Aug 2024 05:00:00 -0700

In this episode, Danielle Bornowski shares her journey from a nonprofit communications director to a successful entrepreneur. She explains the importance of clear messaging using the StoryBrand framework and offers lead generation and sales strategies. Danielle also discusses the significance of nurturing client relationships and building a supportive community.

Chapters

00:00:00 - Meet Danielle Bornowski
00:01:25 - Nonprofit to Business Maven
00:02:40 - Mastering Clear Messaging
00:06:07 - Lead Gen Magic
00:13:56 - Nurturing Success
00:17:45 - The Art of Asking for the Sale
00:21:34 - StoryBrand Secrets
00:23:52 - Parting Wisdom

Links And Resources:

Danielle on LinkedIn
Danielle on Instagram
Danielle on Threads
DQB Strategies
Level Up Your Business with Danielle
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How John Baker Scales a Business in Seasonal Markets

Tue, 30 Jul 2024 04:00:00 -0700

John Baker, a well-established sales executive and recruiter, shares his expertise on managing a seasonal business. He discusses the importance of early planning, strategic advertising, and the role of a supportive team in achieving business success. John also talks about the value of passion over monetary motivation and how delegation of tasks can lead to higher productivity. Tune in to learn how John maintains his edge and continues to push boundaries in his career while balancing personal and professional life.

Chapters:

00:00:00 - Welcoming John Baker to How to Scale Your Business
00:00:53 - John Baker's Journey and Introduction
00:02:40 - Importance of Early Planning for Seasonal Businesses
00:05:13 - Strategic Advertising Techniques
00:09:11 - Role of a Supportive Team in Business Success
00:12:54 - Passion vs. Monetary Motivation in Business
00:19:36 - Effective Task Delegation for Higher Productivity
00:22:20 - Balancing Professional Success with Personal Life
00:25:45 - Personal Development Tips and Leadership Insights
00:29:10 - Q&A and Final Thoughts

Links And Resources:

John on LinkedIn
Vector Marketing
Cutco
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ernesto Mandowsky's Six-Pillar System Changes the Game for Entrepreneurs

Tue, 23 Jul 2024 04:00:00 -0700

Ernesto Mandowsky, creator of the Million Dollar Machine, reveals how business owners can break free from stagnation and propel their operations to new heights. Drawing from his extensive experience in the restaurant industry, Ernesto shares his insights on turning chaotic business practices into streamlined systems that drive consistent success. He explains the importance of clear priorities, effective collaboration, and disciplined processes, giving advice on how to optimize digital workspaces and leverage tools like Notion. You’ll gain perspectives from Ernesto on overcoming growth challenges, identifying blind spots, and implementing strategies that foster sustained business excellence!

Chapters:

00:00:00 - Introduction: Meet Ernesto Mandowsky, the Million Dollar Machine creator.
00:01:02 - Background: From chaotic kitchens to business success secrets.
00:02:34 - Scaling Solutions: Tackling growth challenges head-on.
00:05:00 - Vulnerability: Why asking for help is your secret weapon.
00:08:01 - Project Management: Mastering digital workspaces for productivity.
00:15:04 - 6P System: Ernesto’s blueprint for business success.
00:21:04 - Success Stories: Real-life transformations and results.
00:24:13 - Conclusion: Key takeaways and connect with Ernesto.

Links And Resources:

Ernesto Mandowsky on LinkedIn
The Million Dollar Machine
Ernesto on Instagram
Ernesto on YouTube
NewBee by Ernesto Mandowsky
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Allen Kopelman Challenges the Big Players in the Payment Processing Industry

Tue, 16 Jul 2024 05:00:00 -0700

In this episode, Allen Kopelman shares his journey from being a chef to founding a successful payment processing company. He discusses the challenges and changes in the industry, from the early days of phone-line credit card machines to the current era of WiFi-enabled devices. Allen explains the importance of adapting to technological advancements and staying ahead of industry trends, while also addressing the pitfalls businesses might face with major providers like PayPal and Stripe. This is a must-listen for business owners looking to safeguard their financial operations.

Chapters

00:00:00 - Welcome to the Show: Introducing Allen Kopelman
00:01:00 - From Chef to Payment Processing Pioneer: Allen's Unlikely Journey
00:02:54 - The Tech Revolution: Transforming Payment Processing
00:06:02 - David vs. Goliath: Competing with Industry Giants
00:11:29 - Secrets to Smooth Transactions: Best Practices Revealed
00:12:43 - Avoiding Disaster: Top Fraud Prevention Tips
00:17:30 - The Fine Print: Why Reading Terms of Service Matters
00:20:45 - Scammers Exposed: Shocking Identity Theft Stories
00:27:48 - Parting Wisdom: Final Thoughts and How to Connect

Links and Resources

Allen Kopelman
Allen on LinkedIn
Nationwide Payment Systems
Schedule Your Appointment with Nationwide Payment Systems
B2B Vault: The Biz to Biz Podcast
Allen’s LinkTree
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ryan Redding Turned a $100 Client Into a Million-Dollar Success

Tue, 02 Jul 2024 04:00:00 -0700

Ryan Redding is here to share his unexpected journey from an accidental marketer to a key player in revamping home service businesses. Ryan explains how a simple side project turned into a thriving enterprise, dramatically increasing revenue for clients by focusing on customer experience and effective digital strategies. He discusses how important it is to understand the needs of your client, how to leverage AI in a responsible way, and being empathetic in business interactions. Be sure to tune in as Ryan talks about the lessons learned from his unique path and the impact of customer-centric approaches on business growth.

Chapters:

00:00:00 - Kicking Off with Ryan Redding: Marketing Guru and Levergy Owner
00:00:46 - Ryan's Unexpected Entry into the World of Marketing
00:02:32 - Building Websites for Small Businesses on a Shoestring Budget
00:03:44 - From $150K to $6.3M: A Plumber's Journey to Success
00:06:07 - Breaking Points: Challenges in Scaling Operations
00:08:12 - Why Customer Focus is Key to Business Growth
00:12:04 - Harnessing AI and Tech for Better Business Solutions
00:17:32 - Mastering Marketing Basics and Understanding Your Customers
00:23:26 - Wrapping Up: Final Insights and Takeaways

Links And Resources:

Ryan on LinkedIn
BlueCollar.CEO Podcast
Levergy
The Book On Digital Marketing: For Plumbing & HVAC Contractors by Ryan Redding
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jason Lee Maps Out Scalable Business Paths

Tue, 25 Jun 2024 04:00:00 -0700

Jason Lee, founder of Concierge Business Advisors, shares the strategies he uses to make business decisions. Jason explains how principles like the "minimum effective dose" can be used to make the best of business systems and achieve huge results with minimal effort. He discusses pitfalls that a lot of people experience in business growth, the importance of aligning vision with team goals, and how technology, particularly AI, can play a crucial role in enhancing decision-making processes.

Chapters:

00:00:00 - Welcome & Meet Jason Lee
00:01:00 - Frameworks for Scaling Your Business
00:03:00 - From Gaming to Business: Jason’s Journey
00:05:00 - System Optimization and Network Effects
00:07:00 - Common Mistakes & Pitfalls in Business Growth
00:09:00 - Aligning Business Vision with Team Goals
00:11:00 - Real-Life Examples of Strategic Business Decisions
00:15:00 - The Chess Analogy: Adapting Your Business Strategy
00:18:00 - Utilizing AI for Messaging and Marketing
00:22:00 - The Peace of Clarity: Understanding Your Business
00:23:00 - Contact Information & Final Thoughts

Links And Resources:

Jason Lee
Jason on LinkedIn
Concierge Business Advisors
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dan Mott's Three-Step Approach Redefines Social Selling

Tue, 18 Jun 2024 04:00:00 -0700

Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how these methods not only increased his business's revenue but also changed his perspective on sales. Listeners will learn how to leverage social media to build authentic connections and scale their businesses efficiently.

Chapters:

00:00:00 - Kicking Things Off with Dan Mott
00:00:37 - From Sales Hater to LinkedIn Innovator
00:03:36 - The Triple Threat of Social Selling
00:06:13 - Crafting Content that Converts
00:08:45 - The Art of Writing Engaging Posts
00:11:20 - Balancing Quality and Quantity in Content
00:14:52 - Engagement Masterclass: Tips and Tricks
00:17:18 - Building Genuine Connections
00:19:35 - Leveraging Comments and DMs for Success
00:21:49 - Prospecting Like a Pro
00:27:21 - Final Nuggets and Must-Have Resources

Links And Resources:

Dan on LinkedIn
The LI Social Selling Playbook
Marketing Ops
Dan’s Newsletter
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Paden Squires Optimizes Accounting for Freelancers and Solopreneurs

Tue, 11 Jun 2024 04:00:00 -0700

Paden Squires, a seasoned CPA, talks about how important year-round tax considerations are for entrepreneurs. He discusses common tax pitfalls and stresses the importance of proactive planning to prevent end-of-year panic and financial disarray. Paden gives advice on setting up simple, effective systems to manage business finances, ultimately leading to smarter business decisions and smoother tax seasons. His approach breaks down the complexities of tax preparation, aiming to equip business owners with the knowledge to handle their financial responsibilities more confidently.

Chapters:

00:00:00 - Welcome & Introducing Paden Squires, CPA Extraordinaire
00:00:35 - Unpacking Tax Trauma: Personal Stories with Business Impact
00:01:57 - Meet Paden: From CPA to Financial Guru
00:04:35 - Paden's Journey and Tax Consulting Expertise
00:07:18 - Why Robust Financial Systems are Game-Changers for Entrepreneurs
00:10:12 - The Critical Role of Accounting Systems in Scaling Businesses
00:13:09 - Mastering Taxes: Paden's Strategies for Proactive Planning
00:18:34 - Exploring the Future: AI's Transformation of Accounting
00:20:43 - Wrapping Up: Key Takeaways & Connecting with Paden

Links And Resources:

Paden Squires
Paden on LinkedIn
Behind Their Success Podcast
Paden on YouTube
WR Tax
Paden’s LinkTree
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dustin Riechmann Leveraged Podcast Guesting to Catapult His Success

Tue, 04 Jun 2024 04:00:00 -0700

Dustin Riechmann shares his journey from traffic engineer to successful digital marketer and entrepreneur. Dustin discusses the challenges of balancing family life with professional ambitions, his experiences with starting and scaling multiple online businesses, and his foray into podcasting and digital marketing. He offers insights into the power of podcast guesting, his approach to coaching, and how he strategically used his marketing expertise to scale businesses effectively. Dustin provides practical advice for entrepreneurs on growth and scalability, illustrating his points with personal anecdotes and professional milestones.

Chapters:

00:00:00 - Welcome to the Show: Meet Dustin Riechmann
00:00:37 - From Traffic Engineer to Entrepreneur: Dustin's Origin Story
00:01:32 - The Leap to Digital Marketing
00:02:33 - Pivotal Moments: Fire Creek Snacks and the COVID Challenge
00:03:05 - First Steps in Podcast Guesting: A Game-Changing Discovery
00:04:18 - Crafting a Coaching Empire from Scratch
00:06:26 - The Power of Masterminds: Evolving Dustin’s Business Model
00:08:44 - Overcoming Obstacles: Scaling a Business in Real-Time
00:12:28 - Vision for the Future
00:18:00 - Realizations and Growth: The Need for a Scalable Business Model
00:23:49 - Wrapping Up: Insights and Where to Connect with Dustin

Links And Resources:

Dustin on LinkedIn
Engaged Marriage
Simple Success Coaching
7-Figure Leap Podcast
7-Figure Leap Podcast on YouTube
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ross McDaniel Scales Local Businesses with Four Key Strategies

Tue, 28 May 2024 04:00:00 -0700

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!

Chapters:

00:00:00 - Welcome to the How to Scale a Business Podcast
00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro
00:00:56 - Why We Focus on Scaling Local Businesses
00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic
00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals
00:08:10 - The Role of Competency in Building Trust
00:11:00 - Learning from Early Experiences in Business
00:12:07 - Maximizing Visibility and Competency for Local Success
00:15:45 - Google vs. Yelp: Regional Preferences and Strategies
00:19:01 - Harnessing the Power of Social Proof and Referrals
00:23:31 - Final Thoughts and How to Connect with Ross McDaniel

Links And Resources:

Ross on LinkedIn
Ross on Instagram
Fencepost.co
Trellis Coffee Bar
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jeff Price Exposes the Truth Behind AV Industry Hype

Tue, 21 May 2024 04:00:00 -0700

Jeff Price, VP at Communications Advisory Service Ltd., shares his journey from musician to AV technology expert, highlighting the often-overlooked impact of audio and video solutions in business. Jeff talks about how effective collaboration and communication tools can improve a company’s operations and drive growth. He talks about the importance of high-quality content and user-friendly tech, providing insights into using AV systems for better productivity and engagement. Whether it's optimizing remote work setups or creating immersive environments, Jeff’s practical advice and industry stories will open your eyes to the untapped potential of technology in your business.

Chapters:

00:00:00 - Unlocking Business Potential with Tech: Insights from Jeff Price
00:01:03 - From Rock Star to Tech Guru: Jeff Price's Unique Journey
00:02:33 - Tech that Matters: How AV Tools Drive Business Growth
00:04:15 - The Unseen Influence of Muzak in Business Spaces
00:08:46 - Remote Work Revolution: Evolving with Technology
00:11:18 - Cutting-Edge AV Tech and AI: What’s Next?
00:14:30 - Overcoming Common Tech Challenges in Business Collaboration
00:18:48 - Jeff's Journey: Building Skills and Business Wisdom
00:20:05 - Valuable Lessons from Years in the AV Industry
00:22:45 - Practical Tips for Effective Communication and Tech Use
00:25:37 - Final Thoughts and How to Stay Connected

Links And Resources:

Jeff on LinkedIn
Communications Advisory Service Ltd. (CAS)
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mike Couvillion Built AlexaGuru

Wed, 15 May 2024 10:00:00 -0700

How Mike Couvillion Built AlexaGuru

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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How George Santacroce Built Reel-T

Tue, 14 May 2024 10:00:00 -0700

How George Santacroce Built Reel-T

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How George Torres Influences Media and Culture with Sofrito for Your Soul

Tue, 14 May 2024 04:00:00 -0700

George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and quickly grew into a popular platform celebrating Latin culture. George delves into how he navigated the challenges of monetizing his art and the importance of aligning business opportunities with personal values. The conversation also explores George’s approach to storytelling, emphasizing the power of personal memories and community-oriented narratives. George’s insights offer valuable lessons on combining passion with entrepreneurship to make a meaningful impact.

Chapters:

00:00:00 - Meet George Torres: Brooklyn's Own Media Visionary
00:01:30 - Unveiling 'Sofrito for Your Soul' – A Cultural Beacon
00:02:53 - Mastering the Blend: Art, Media, and Entrepreneurship
00:05:41 - The Power of Storytelling in Business and Community
00:07:23 - George's Path: From Passion Project to Cultural Platform
00:09:10 - Engaging Communities Through Authentic Narratives
00:11:32 - The Impact of Storytelling on Cultural Preservation
00:13:06 - Real Talk: Lessons on True Values in Branding
00:15:30 - Navigating Partnerships: Aligning Brand Values with Community Expectations
00:18:55 - Peering into the Future: Mental Health and the Entrepreneurial Spirit
00:22:03 - Wrapping Up: George's Key to Business Growth

Links And Resources:

George on LinkedIn
Siembra Academy
Siembra Academy on LinkedIn
Daily Sofrito
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Find out why TREUCxO is a business owner X-Factor

Sun, 12 May 2024 10:00:00 -0700

Find out why TREUCxO is a business owner X-Factor

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Redg Snodgradd Built EdgeIn

Sat, 11 May 2024 10:00:00 -0700

How Redg Snodgradd Built EdgeIn

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Isaac Stegman Masters the Mechanics of Team Dynamics

Tue, 07 May 2024 04:00:00 -0700

Isaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment and cultural fit can propel your business forward, and learn why the most powerful shifts come from mastering the balance between skill and environment. Join us as Isaac shares his journey and the profound lessons learned from reshaping industries through targeted coaching. Whether you're a budding entrepreneur or a seasoned executive, this episode promises to equip you with the strategies to elevate your own business practices to new heights.

Chapters:

00:00:00 - Meet Isaac Stegman: Entrepreneur and Coaching Maestro
00:00:53 - Unveiling the Secrets of Top-Tier Performance Coaching
00:02:30 - Exploring Isaac's Vision: Building Kaizen Coaching and Shaping Industries
00:04:44 - Cultivating a Culture of Success: Core Principles
00:08:15 - Leadership Insights: Effective Strategies for Executive Coaching
00:12:50 - Isaac's Key to Sustainable Business Growth: Core Values Integration
00:17:24 - Tough Talks: The Backbone of a Resilient Culture
00:23:36 - Life Lessons: Balancing Business with Personal Values
00:27:22 - Closing Thoughts: Isaac's Future Projects and Continued Impact in Coaching

Links And Resources:

Isaac on LinkedIn
Isaac on Instagram
Kaizen Coaching
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Yousaf Yunes Fuels E-Commerce Growth Through Targeted Ads

Tue, 30 Apr 2024 04:00:00 -0700

Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts.

Chapters:

00:00:00 - Introducing Yousaf Yunes: Master of PPC and E-Commerce Growth
00:00:24 - Unpacking the Secrets to Scaling E-Commerce through Effective PPC
00:02:33 - When is Your Business Ready for Paid Ads? Key Indicators
00:05:00 - The Role of Organic Sales in Boosting Paid Ad Efficiency
00:09:39 - Harnessing the Power of CRM Data for Targeted PPC Campaigns
00:12:12 - Achieving E-Commerce Mastery: Tips for Engagement and Conversion
00:15:30 - Leveraging Content and Community for Brand Authority in PPC
00:18:57 - The Evolving Role of AI in Enhancing PPC Strategies
00:22:21 - How to Connect with Yousaf & Wrapping Up the Episode

Links And Resources:

Yousaf on LinkedIn
YRV Dynamics
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kevin Lawson's Solid Sales Strategies Are Building Sustainable Businesses

Tue, 23 Apr 2024 04:00:00 -0700

Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational performance. The conversation dives deep into the importance of structured sales processes, revealing how a well-designed system can lead to a 17% increase in sales and forge stronger, more meaningful customer relationships. Whether you're a startup founder or a seasoned business owner, this episode offers invaluable advice on scaling your enterprise efficiently and sustainably.

Chapters:

00:00:00 - Meet Kevin Lawson: The Sales Strategist with a Tall Presence
01:06:00 - From Garage Sales to CEO: Kevin's Journey to the Top
02:18:00 - Why Robust Sales Systems are the Backbone of Business Growth
03:25:00 - Rethinking Sales: Beyond the Conventional
06:21:00 - Leveraging Structure for Superior Sales Results
09:45:00 - Exploring Sales Misconceptions and Transformative Approaches
13:53:00 - Anatomy of an Effective Sales Process: Insights from Kevin
17:27:00 - Unpacking the 'Sterilized' Approach in Sales Techniques
20:04:00 - Connect with Kevin & Key Takeaways on Scaling Your Business Smartly

Links And Resources:

Kevin on LinkedIn
Lighthouse Sales Advisors
Two Tall Guys Talking Sales Podcast
Two Tall Guys Talking Sales on YouTube
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Eric Farewell’s Story Motivates Us to Integrate Passion with Business

Tue, 16 Apr 2024 04:00:00 -0700

This episode features the multifaceted entrepreneur, Eric Farewell. Eric shares his exhilarating journey from an internet-savvy teenager selling airplanes to becoming the visionary behind the world’s largest paramotor training school, Aviator Paramotor. Eric opens up about his philosophy of combining life's passions with business ventures, his strategic exits from companies to prioritize family time, and how he helps others navigate the complex terrain of entrepreneurship. Today’s episode is filled with great insights for people looking to inject passion into their professional endeavors and design a life where business success and personal fulfillment coexist harmoniously. Tune in to discover how you can also "run into the sky" with your dreams just like Eric does.

Chapters:

00:00:00 - Meet Eric Farewell: From Internet Kid to Aviation Innovator
00:01:42 - Rising High with Aviator Paramotor: A Global Leader’s Tale
00:03:36 - Philosophy in Flight: Eric's Approach to Life & Business
00:05:24 - Mastering the Balancing Act: Ventures & Personal Evolution
00:07:45 - The Freedom Formula: Prioritizing Life Over Business Deal
00:10:10 - Leadership Without Presence: Empowering Teams to Thrive
00:13:00 - Spotlight on Amplafy Media: Revolutionizing Podcast Production
00:14:49 - Visionary Leadership: Cultivating Core Values & Mission
00:17:30 - Ethical Entrepreneurship: Using Business as a Force for Good
00:20:15 - Future Flight: Eric's Expanding Vision for the Aviation Field
00:24:12 - Preparing for Landing: Recap & How to Connect with Eric

Links And Resources:

Eric Farewell
Eric on LinkedIn
Aviator Paramotor
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Brady McCarty Redefines Sales with Emotional Communication

Fri, 12 Apr 2024 04:00:00 -0700

Brady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, transforming it from a task into an enjoyable experience. Brady's experience on overcoming sales resistance, empowering conversations, and invisible influence not only shed light on his unique strategies but also challenge our perceptions of salesmanship. His philosophy extends beyond sales, touching on broader themes of confidence, persuasion, and personal growth. This episode is for anyone looking to elevate their sales game or simply gain a fresh perspective on communication and influence.

Chapters:

00:00:00 - Meet Brady McCarty: Redefining the Art of Closing Deals
00:01:08 - Beyond Traditional Sales: Brady’s Revolutionary Strategy
00:03:04 - Cultivating Confidence: The Power of Emotional Communication
00:04:50 - The Role of Experience in Sales Success and Overcoming Fear
00:06:17 - Emotional Communication: Transforming Sales Calls into Engaging Conversations
00:07:45 - Invisible Influence: Mastering Nonverbal Communication in Sales
00:10:38 - Leveraging Behavioral Science and Psychology for Effective Sales Strategy
00:12:31 - Master Your Offer: The Critical Link Between Product Belief and Pricing
00:14:28 - Elevating Your Sales Game: From Role-Play Disdain to Piercing Inquiry Mastery
00:18:06 - Wrapping Up: Detaching from Outcomes for Success & Connecting with Brady

Links And Resources:

Instagram
Facebook
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Michael Bigos Redefines Branding Beyond the Visuals

Wed, 10 Apr 2024 04:00:00 -0700

Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the transformative strategies that empower businesses to articulate their essence effectively. Through a mix of personal experiences and advice you can utilize, the conversation is an example of how simplifying complexity can be the key to unlocking brand potential. Whether you're a budding entrepreneur or a seasoned business leader, this episode promises to reshape your understanding of branding, encouraging you to think beyond the visual and embrace the narrative power of your brand.

Chapters:

00:00:00 - Unraveling Brand Mysteries with Michael Bigos
00:00:57 - Beyond the Logo: The Soul of Branding
00:02:10 - From Military Precision to Branding Excellence
00:04:35 - Crafting Messages That Stick
00:09:21 - Bridging Personal Identity and Business Branding
00:12:13 - Pause for Insight: “Amplafy” Your Reach
00:12:42 - Decoding the Branding Triad: Vision, Voice, Visuals
00:16:03 - The Brand Experience: Consistency Across Touchpoints
00:18:28 - Micro-Messages, Major Impact: The Art of Subtle Influence
00:21:16 - Key to Growth: Anchoring Your Brand in 'Why'
00:23:46 - Wrap-Up: Thanks for the Journey

Links And Resources:

LinkedIn
Behance
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Brian Lofrumento Leveraged His Love for Soccer into a Lucrative Business

Tue, 09 Apr 2024 04:00:00 -0700

Multifaceted entrepreneur, Brian Lofrumento, went from a soccer-obsessed college student to a global digital marketing guru and he is nothing short of inspiring. Brian pulls back the curtain on the realities of entrepreneurship, emphasizing the significance of mindset, resilience, and the art of monetization beyond the conventional paths. Through recounting personal experiences from his early days of blogging to the establishment of a podcast that reaches audiences in over 150 countries, Brian shares lessons on growth, adaptation, and the power of staying true to one's passion. This conversation not only sheds light on Brian's unique approach to business but also provides strategies for anyone looking to navigate the complexities of entrepreneurship while keeping their passion at the forefront. Get ready to be inspired to turn a simple idea into a global phenomenon.

Chapters:

00:00:00 - Kicking Off: Meet Brian Lofrumento, the Soccer Blogger Turned Digital Marketing Pro
00:01:08 - Goal! Turning a Passion for Soccer into a Global Online Phenomenon
00:04:36 - Strategy Shift: When Your Side Hustle Demands to Be Your Main Game
00:06:42 - Game Plan: Navigating the Challenges of Monetization and Growth
00:08:51 - Team Dynamics: The Art of Passing the Ball in Business
00:12:38 - Mastery in Play: The Key Moves for Scaling Your Venture
00:14:12 - Staying Onside: Adhering to the Essentials While Growing Your Empire
00:17:05 - The Playbook: Brian's Key Strategies for Entrepreneurial Success
00:18:40 - Off the Pitch: Life Lessons Learned from Entrepreneurship
00:20:19 - Forecasting the Field: Navigating Future Trends in Entrepreneurship
00:22:23 - The Final Whistle: Where to Find Brian and Episode Close-Up

Links And Resources:

LinkedIn
Instagram
YouTube
Twitter / X
The Wantrepreneur to Entrepreneur Podcast
Wantrepreneur to Entrepreneur by Brian Lofrumento
The 5 Elements of 6-Figure Businesses by Brian Lofrumento
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Giselle Hudson's Mantra 'Clarify Before You Amplify' Reshapes Business Scaling

Fri, 05 Apr 2024 04:00:00 -0700

Giselle Hudson, a renowned clarity strategist and consultant, is here to discuss the transformative power of clarity in business. Giselle shares her journey from a diverse career background to becoming a beacon of clarity for her clients, emphasizing the crucial mantra, "Clarify before you amplify." She explains how understanding oneself and one's business is pivotal for strategic growth and overcoming common obstacles such as imposter syndrome and fear of vulnerability. Giselle's insights into asking the right questions, coupled with her innovative approaches to leveraging individual and organizational strengths, will provide you with actionable strategies for achieving clarity, enhancing decision-making, and ultimately scaling your businesses effectively. This episode is a treasure trove of wisdom for entrepreneurs and leaders seeking to navigate the complexities of business growth with a clear and focused vision.

Chapters:

00:00:00 Giselle Hudson’s Diverse Path to Becoming a Clarity Beacon
00:01:45 Why Clarity is Your Business's Superpower
00:04:57 Cautionary Tales: The Dangers of Premature Expansion
00:05:58 Navigating Through Common Clarity Obstacles
00:07:25 Unveiling the Process Behind Gaining True Clarity
00:09:30 Strategies for Personal and Organizational Clarity
00:12:26 Extending Clarity Beyond the Individual to Teams
00:14:16 Exploring Clarity in the Age of AI
00:16:20 Connect with Giselle: Insights and Opportunities for Growth

Links And Resources:

Giselle Hudson
Giselle on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Trent Booth Guides Entrepreneurs to Leverage Their Core Values

Wed, 03 Apr 2024 04:00:00 -0700

Hector Santiesteban sits down with Trent Booth, the innovative mind behind Veritas Leadership Group, shares how emotional intelligence (EQ) is the secret ingredient for thriving in leadership and business growth. Transitioning from a high-achieving career at Cutco to developing cutting-edge coaching strategies, Trent reveals how EQ can transform not just personal success but can catalyze profound organizational change. This episode is essential for anyone in the entrepreneurial and leadership sphere, from business owners to corporate executives and beyond, demonstrating that leveraging EQ can significantly enhance team dynamics, operational efficiency, and foster a culture of sustained growth and personal achievement. Trent's journey and insights offer invaluable lessons in embedding emotional intelligence at the heart of business strategy and personal development.

Chapters:

00:00:00 - Welcome to the How to Scale a Business Podcast
00:00:22 - Discovering the Transformative Power of Journaling in Leadership Growth
00:00:52 - From Cutco Sales to Founding Veritas Leadership: Trent Booth's Evolution
00:02:29 - Unveiling the Critical Role of Emotional Intelligence in Leadership and Growth
00:04:34 - How Strategic Coaching Catalyzes Business Success and Personal Fulfillment
00:15:59 - Real-World Impact: Emotional Intelligence Driving Organizational Change
00:21:35 - Key Reads: Elevating Your Leadership and Managing Your Time Effectively
00:24:17 - How to Engage with Veritas Leadership Group for Transformative Coaching
00:25:15 - Uncovering the Core of Successful Business Scaling: Identity and Mission Clarity
00:26:16 - Wrapping Up: The Enduring Value of Emotional Intelligence in Leadership

Links And Resources:

Trent Booth on LinkedIn
Veritas Leadership Group
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Rich Brooks Leverages AI to Transform Marketing Strategies

Tue, 02 Apr 2024 04:00:00 -0700

Digital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website creation to leveraging cutting-edge digital tools, offering invaluable insights into adapting business models for sustainability and growth. This episode not only gives us a peek at the twists and turns of digital marketing but also illuminates the path for businesses striving to enhance their digital footprint and engage with their audience more effectively. Tune in to discover actionable strategies that promise to elevate your business in the digital era.

Chapters:

00:00:00 - Meet Rich Brooks: Master of Digital Marketing Growth
00:00:57 - The Origin Story: From Sales to Digital Domination
00:01:51 - Building an Empire: The Rise of Flyte New Media
00:03:15 - Masterclass in Digital Marketing: Tips & Tricks
00:09:15 - Metrics That Matter: Key to Marketing Success
00:11:17 - The Game Changer: Shifting to Recurring Revenue
00:13:47 - Real Success: Transforming SEO into Revenue
00:17:17 - The AI Revolution: Future-Proofing Your Marketing
00:21:44 - Don't Miss: The Agents of Change Summit
00:22:37 - Closing Thoughts: A Heartfelt Thank You

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dr. Felix Bertram's Passion for AI and Preventative Care is Guiding Future Healthcare Policies

Fri, 29 Mar 2024 04:00:00 -0700

Dr. Felix Bertram, CEO and owner of Skinmed, takes us through his extraordinary journey from a passionate dermatologist to a successful entrepreneur in various creative projects, including a two Michelin star restaurant. He tells us the importance of diversification, the interconnectivity between health, beauty, and business, and his unique approach to marketing and leadership. Honing in on innovation, particularly the role of AI in dermatology and the shift towards preventive medicine, Felix discusses the future trends in the beauty industry and the critical role of team empowerment in scaling a business. This episode gives you a rare glimpse into the mind of a true renaissance man in the business world, blending expertise from different sectors to achieve holistic success.

Chapters:

00:00 Welcome to How to Scale Business! Meet Dr. Felix Bertram: From Dermatology Expert to Multi-Industry Entrepreneur
00:00:23 Blending Beauty, Health, and Business: Felix's Journey to a Two Michelin Star Restaurant
00:02:36 Felix's Blueprint for Business Expansion and Creative Ventures
00:05:22 Business Diversification: Insights from Felix's Success
00:08:47 Revolutionizing Skin Care: The Impact of AI in Dermatology
00:11:05 Exploring the Intersection of AI and Personalized Skincare
00:13:36 Pioneering Preventative Medicine: A New Era in Healthcare
00:16:23 Wrapping Up: Insights, Innovations, and How to Follow Felix's Work

Links And Resources:

LinkedIn
Skinmed Doctors
Aesthetics & Biz Podcast
Skin’s Restaurant
Skinmed
Instagram
Inner Circle 2024
The Ugly Faces of Beauty | Felix Bertram | TedxFreiburg
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Adam Wakeling Utilizes Data to Drive SaaS Solutions in the Defense Sector

Wed, 27 Mar 2024 04:00:00 -0700

Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the choppy waters of digital transformation. He draws parallels between the past upheavals in the publishing industry and today's challenges and opportunities presented by AI, emphasizing the importance of staying adaptable, understanding market needs, and prioritizing customer feedback. This episode provides amazing insights for leaders and entrepreneurs looking to navigate the ever-evolving digital landscape, highlighting the critical role of product development in achieving sustained business.

Chapters:

00:00:00 Introducing Adam Wakeling: Pioneering Digital Innovation
00:01:12 Transforming Publishing: The Shift to Digital and SaaS
00:03:06 Lessons from Digital Transition: Insights for Entrepreneurs
00:07:12 Broadening Horizons: Product Development Across Sectors
00:09:03 Deep Dive into Product Development: Techniques and Insights
00:11:47 Exploring Market Needs and Customer Feedback
00:13:22 The Impact of AI on Product Innovation
00:15:36 Adapting to Technological Changes in Business
00:17:45 Building and Scaling SaaS Products: A Roadmap
00:20:05 Cultivating a Feedback-Driven, Collaborative Culture
00:22:00 Wrapping Up: Essential Tips for Aspiring Founders

Links And Resources:

LinkedIn
The Product Development Podcast
Adam on Twitter / X
The Product Development Podcast on YouTube
The Product Development Podcast on Twitter / X
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Bulent Osman’s Exit Strategy Became His Best Kept Secret

Tue, 26 Mar 2024 04:00:00 -0700

Bulent Osman is a tech founder whose entrepreneurial journey embodies the quintessence of innovation and resilience. He’s here to share his experiences, from the inception of his SAS platform in the UK to breaking into the US market, and ultimately achieving a lucrative exit before the unforeseen pandemic. Bulent talks about the pivotal moments of his career, the significance of adaptive pivoting, mastering product-market fit, and the strategic focus on ideal customer profiles. Bulent is a testament to the potential for accidental success in the dynamic world of startups, providing invaluable lessons on growth, strategy, and the art of seizing opportunities amidst uncertainties. This episode is a must-listen no matter if you’re an aspiring entrepreneur or a seasoned business owner. You’ll be given a unique glimpse into the journey of scaling and exiting a startup with grace and strategic foresight.

Chapters:

00:00:00 - Welcome: Unveiling Bulent Osman's Entrepreneurial Saga
00:00:28 - The Launch: Inside Bulent's Startup and Its Journey to Success
00:03:42 - Pivots and Precision: Crafting the Perfect Product-Market Fit
00:06:36 - Strategic Partnerships: Elevating a Startup to Enterprise-Level
00:12:16 - Mentorship Gems: The Importance of Focused Growth and Selective Opportunities
00:17:15 - Staying Agile: Adapting to Technological Evolutions and Market Shifts
00:18:53 - Closing Thoughts: How to Connect with Bulent and Insights Recap

Links And Resources:

LinkedIn
Startup Sensations Podcast
Startup Sensations Podcast on YouTube
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jake Mayell Maximizes ROI for E-Commerce Managers Through Precision Advertising

Fri, 22 Mar 2024 04:00:00 -0700

Jake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for major brands, Jake tells us about the evolution of digital advertising and its critical role in scaling businesses. His knowledge and advice offers you a rare glimpse into the complexities of paid traffic, telling you the importance of adapting to changes in privacy policies and platform algorithms. Jake's journey unfolds a roadmap for leveraging paid media effectively, making sure you understand the nuanced approach required to maximize ROI and fuel business growth is very important. Whether you're a seasoned marketer or a startup founder, Jake's story is a great example of how to grab the reins of the full potential of digital marketing in today's ever-evolving landscape.

Chapters:

00:00:00 - Introduction: Welcome to the How to Scale a Business Podcast
00:00:30 - Meet Jake Mayell: Mastering Growth Marketing in the Digital Age
00:03:50 - Navigating the Shifts: The Evolution of Digital Advertising and Paid Media
00:07:51 - Unlocking the Secrets: Strategies for Maximizing ROI in Digital Advertising
00:11:15 - From Theory to Practice: Real-World Successes in Paid Traffic
00:15:56 - The Paid vs. Organic Debate: Achieving the Perfect Marketing Mix for Growth
00:17:12 - Wrap-Up: Insights Recap and Connecting with Jake Mayell

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Troy Assoignon Turned Remote Work into a Scaling Superpower

Tue, 19 Mar 2024 04:00:00 -0700

Troy Assoignon is a seasoned consultant and digital nomad whose journey from the construction fields of Canada to the global digital marketing arena embodies the transformative power of embracing a location-independent lifestyle. Troy shares a glimpse into the pivotal role of brand development, the significance of creating impactful marketing strategies, and the essentials of building a consulting business that transcends geographical boundaries. His journey is not just about business growth but also about the personal evolution that comes with living and working across continents. Troy’s journey is also a testament to the potential that lies in reimagining the traditional concepts of work and success, making it a must-listen for anyone curious about the possibilities of digital nomadism and the art of scaling businesses in today's interconnected world.

Chapters:

00:00:00 Introduction to "How to Scale a Business"
00:00:44 Troy Assoignon: From Hands-on Construction to Global Consulting
00:02:35 Navigating Life as a Digital Nomad: Triumphs and Trials
00:04:02 Crafting a Remote Empire: Key Strategies Unveiled
00:07:30 Why Consulting Reigns Supreme in the Digital Sphere
00:13:45 Mastering Brand Development for Worldwide Impact
00:16:25 Leveraging AI for Enhanced Creativity and Streamlined Processes
00:19:41 How to Connect with Troy & Wrap-Up Insights

Links And Resources:

LinkedIn
Troy Assoignon
Internal Success
Kakadu Media
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dr. Darnyelle Jervey Harmon Cultivates Spiritual Scaling for Transformative Business Growth

Fri, 15 Mar 2024 04:00:00 -0700

Dr. Darnyelle Jervey Harmon is taking us on a trip to the intersection of spirituality and entrepreneurship, illuminating her journey from a high-powered corporate executive to a beacon of spiritual and financial guidance for service-based entrepreneurs. She highlights the importance of aligning your spiritual practice with practical business strategies to transcend the 'messy middle' and unlock the pathway to millions. Dr. Darnyelle's philosophy that wealth is a birthright, coupled with her emphasis on the transformative power of forgiveness, embodiment, and self-care, is going to give you a holistic framework for achieving unprecedented success and fulfillment. Her story and actionable wisdom offer a fresh look into applying the energy of money and manifesting abundance in all areas of life.

Chapters:

00:00:00 - Unveiling Dr. Darnyelle's Transformation: From Corporate to Spiritual Guide
00:03:01 - Exploring the Fusion of Spirituality and Business Success
00:06:16 - Identifying Signs You're Not Aligned with Your Spiritual Purpose
00:09:36 - The Crucial Role of Self-Care and Personal Growth in Business
00:11:37 - Mindset Shifts for Achieving Business Excellence and Fulfillment
00:15:31 - Forgiveness as a Gateway to Alignment and Prosperity
00:19:43 - Wrapping Up: Key Takeaways on Spiritual Wealth Creation

Links And Resources:

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How Tyler Ryan's LTV Expertise Shapes Financial Forecasting for Scaling

Tue, 12 Mar 2024 04:00:00 -0700

Tyler Ryan is an expert on the often-overlooked metric of Lifetime Value (LTV) who went from being a NASA software engineer to a leading voice in maximizing customer value. Tyler shares his evolution into the world of business. He shines a light on how understanding and optimizing LTV isn't just about crunching numbers; it's a holistic approach to fostering long-term customer relationships and ensuring sustainable business growth. Tyler reveals the pivotal role of LTV in making informed decisions that benefit both the customer and the company. This episode will give you valuable strategies to enhance your own business models.

Chapters:

00:00:00 - Kickoff: Meet Tyler Ryan, LTV Visionary
00:01:06 - From NASA to Navigating Business: Tyler's Shift
00:02:34 - LTV's Critical Role in Scaling Your Business
00:05:15 - Common LTV Pitfalls to Avoid for Business Growth
00:06:52 - Unlocking Customer Value: Mastering Your LTV
00:09:25 - Success Stories: LTV's Transformative Impact
00:13:40 - LTV 101: Getting Started with Strategic Insights
00:18:18 - Decoding LTV: The Interplay of Revenue Streams
00:21:53 - Wrapping Up: Tyler's Parting Wisdom on LTV

Links And Resources:

LinkedIn
LTV Numbers
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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How Doug Gray Elevates HR Strategies for Organizational Culture Shifts

Fri, 08 Mar 2024 04:00:00 -0700

Doug Gray, a seasoned expert in family business and change management, shares his profound knowledge about the essence and impact of change across various aspects of life and industry. He talks about the criticality of managing change proactively, embracing technological advancements, and the importance of curiosity and humility as indispensable human qualities in the face of relentless change. This conversation extends into the realms of collaborative leadership, the significance of individual and organizational adaptation, and the future-oriented mindset necessary for thriving in an ever-evolving landscape. This episode not only offers valuable strategies for navigating change but also inspires a reevaluation of personal and professional growth paradigms.

Chapters:

00:00:00 - Welcome & Introduction of Doug Gray: Change Management Essentials
00:01:37 - Evolution and Future of Change Management
00:02:27 - Technological Advances: Navigating New Changes
00:04:25 - Leadership Evolution in the Digital Age
00:05:36 - Common Pitfalls in Adapting to Change
00:09:30 - Embracing Curiosity and Humility Amidst Change
00:10:21 - Enhancing Organizational Efficiency through Individual Contributions
00:12:38 - Unique Dynamics of Family Businesses in Change Management
00:15:12 - Innovative Approaches in Human Resources for Change Adaptation
00:18:47 - Wrap-Up: Key Takeaways & How to Connect with Doug Gray

Links And Resources:

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How Vuja Dé Digital's Story Inspires Founders to Forge Ahead with Todd Juneau and Kelly Maguire

Tue, 05 Mar 2024 04:00:00 -0700

Todd Juneau and Kelly Maguire, the co-founders of Vuja Dé Digital, share their compelling journey of transitioning from working under corporate constraints to embracing the challenges of entrepreneurship. They unveil the foundational moments that led to the inception of Vuja Dé Digital, a venture aimed at redefining the standards of digital business and marketing and highlighted the importance of leveraging technology for efficiency and the power of a cohesive team driven by curiosity and innovation. This episode not only captures the essence of entrepreneurial spirit but also serves as a testament to the transformative power of visionary leadership and risk-taking in shaping the future of business.

Chapters:

00:00:00 - Kickoff: Unveiling the Vuja Dé Digital Vision
00:00:38 - Origin Stories: From Corporate Chains to Entrepreneurial Dreams
00:01:30 - The Leap: Deciding to Forge Our Own Path
00:04:46 - Tech as a Catalyst: Revolutionizing Business Efficiency
00:06:59 - Team Power: The Core of Innovation
00:07:52 - Triumphs & Trials: The Vuja Dé Digital Journey
00:19:06 - Looking Ahead: The Intersection of Business and Future Tech
00:24:51 - Wrap Up: Reflecting on Our Voyage

Links And Resources:

Vuja Dé Digital
LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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How Matt Hepburn Evolves with to Google's Changing Landscape

Fri, 01 Mar 2024 04:00:00 -0700

Matt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm changes, and strategies for creating content that truly resonates with users. Matt's journey from facing the challenges of the 2008 financial crisis to becoming an SEO expert offers valuable insights into the resilience and innovation needed in the digital marketing sphere.

Chapters:

00:00:00 - Meet Matt Hepburn: From Direct Mail to Digital Guru
00:00:50 - The Shift: From Flyers to the Digital Frontline
00:02:07 - Decoding Google: Adapting to Algorithm Shifts
00:03:07 - Crafting a Personal Brand in the Digital Age
00:04:00 - Buyer's Journey: Aligning Your Brand Strategically
00:06:00 - Mastery in Content Creation: Engaging Your Audience
00:11:51 - Navigating Google's Latest Search Innovations
00:17:11 - Wrapping Up: Insights & Where to Connect with Matt

Links And Resources:

Focus Visibility Podcast
LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Nyce Jonez Inspires Content Creators to Scale with Purpose

Tue, 27 Feb 2024 04:00:00 -0700

Nyce Jonez is the co-founder of Empower610 and he’s here to tell us about his multifaceted journey from the advertising world to education, and finally to media production. Jonez shares his insights on the power of storytelling, the significance of community in business, and the transformative role of media in education. His unique path, marked by a commitment to empowering minds and creating meaningful connections, serves as an inspiring testament to the impact of perseverance, creativity, and vision in the entrepreneurial landscape.

Chapters:

00:00:00 - Welcome & Introduction: Meet Nyce Jonez
00:00:50 - Nyce Jonez's Evolution: From Ads to Education
00:02:59 - Education's Influence in the Business World
00:06:45 - The Art of Storytelling in Entrepreneurship
00:09:54 - AI's Role in Revolutionizing Content
00:11:00 - Fostering Community Through Engaging Content
00:13:21 - Envisioning the Future: Media & Branding
00:19:39 - Wrapping Up: Insights & Inspirations

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Egidijus Pilypas Enhances SaaS Growth through Strategic Customer Retention

Fri, 23 Feb 2024 04:00:00 -0700

Egidijus Pilypas, founder of Exacaster and host of CVM stories podcast, discussing his journey in business, customer value management, and artificial intelligence. Egidijus explains his journey starting with a failed attempt at using machine learning to predict financial markets to finding success in predicting customer behavior. Egidijus provides insights into good data management and the advent of customer value management. We’ll also learn how businesses can identify 'moments of truth' with customers to build better business relationships and increase customer lifetime value. Speaking about the prospects of AI and data, Egidijus is excited about the integration of AI tools like ChatGPT into businesses and daily life. He encourages businesses to grasp the available opportunity to adopt AI, foreseeing significant benefits for early adopters. This episode is a must-listen for anyone interested in the real-world applications of customer value management and the story behind one of its most passionate advocates.

Chapters:

00:00:00 - Welcome & Introducing Egidijus Pilypas: Dive into the world of customer value with Exacaster's founder.
00:00:41 - The Exacaster Origin Story: From concept to customer-centric powerhouse.
00:03:51 - Navigating Challenges: Insights into the hurdles and victories of building Exacaster.
00:07:34 - Discovering Business Identity: The crucial role of self-awareness in business success.
00:10:02 - Learning from the Giants: Applying lessons from industry leaders to scale your venture.
00:12:36 - The AI Revolution in Business: Exploring the cutting-edge future of business innovation.
00:15:50 - Connect with Egidijus: How to keep the conversation going.
00:16:53 - Farewell Thoughts: Wrapping up with key takeaways for entrepreneurs and innovators.

Links And Resources:

Egidijus on LinkedIn
CVM Stories Podcast
CVM Stories on YouTube
Exacaster
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Revolutionizing Consumer Engagement with Adhithi Aji of Adrich

Wed, 21 Feb 2024 10:00:00 -0700

Introduction:

In this episode of the Intelebee Podcast, host Casey Haakinson welcomes Adhithi Aji, the visionary Founder and CEO of Adrich, a pioneering data and analytics platform leveraging intelligent packaging to transform the consumer packaged goods industry. Join us as we dive deep into the journey of Adrich, from its inception to becoming a beacon of innovation in consumer engagement and retention.

Key Highlights:

Adhithi Aji's Background: Discover Adhithi's journey through the technology and product strategy sectors, leading to the founding of Adrich. Learn how her expertise in electrical engineering, product management, and supply chain management fueled her passion for solving the data gap in the CPG industry.
What is Adrich?: An introduction to Adrich's smart label technology, which equips products with sensors to provide brand managers with crucial last-mile usage data, enabling personalized consumer services and automatic product replenishment.
Success and Recognition: Adhithi shares the story of Adrich's early success, including winning the Startup of the Year award in 2018 and forming strategic partnerships with industry giants.
Demo and Target Audience: Insight into who benefits most from Adrich's demos, focusing on brand managers and retailers looking to enhance consumer insights and implement smart replenishment systems.
Strategic Partnerships: A look into Adrich's collaborations with Amazon, Tyson, Coca-Cola, and Colgate, showcasing how these partnerships facilitate seamless consumer experiences and drive forward the company's omnichannel strategy.
Sustainability Goals: Adhithi discusses Adrich's commitment to environmental sustainability, highlighting efforts to reduce single-use plastic through innovative refill and reuse systems.
Challenges and Milestones: Reflecting on the hurdles overcome since 2018 and the critical role of customer feedback in shaping Adrich's product strategy.
Looking Forward: Adhithi shares her vision for the future of Adrich, focusing on sustainability, smart replenishment, and enhancing consumer engagement through subscription-based business models.
Advice for Aspiring Entrepreneurs: Adhithi offers personal advice to her younger self and others embarking on their entrepreneurial journey, emphasizing the importance of balance, health, and perseverance.
Connecting with Adhithi: Learn how to reach out to Adhithi for partnerships, advice, or inquiries about Adrich.

Conclusion:

CAsey and Adhithi wrap up a compelling discussion that not only sheds light on the innovative world of Adrich but also inspires listeners with the story of determination, innovation, and the pursuit of sustainability in the CPG industry. Whether you're an entrepreneur, tech enthusiast, or someone interested in the future of consumer goods, this episode offers valuable insights into the intersection of technology, business, and environmental stewardship.

Contact Information:

Adrich: Visit Adrich
Connect with Adhithi Aji on LinkedIn or via email at getintouch@adrich.io.

How Dale Zwizinski's Sales Innovations Are Redefining Tech Startups

Tue, 20 Feb 2024 04:00:00 -0700

Dale Zwizinski shares his journey from a "recovering coder" to an entrepreneurial force behind Revenue Reimagined. His transition from coding to sales, and eventually to leadership, uncovers a fundamental insight: the crux of many business challenges lies not within the sales team but with the leadership and their strategies impacting the end customer. Dale takes us through his early days of local startups in Boston to international ventures in Rotterdam, highlighting his knack for identifying and addressing root problems across different business landscapes. Dale also recounts the origins that led to the creation of the podcast, Revenue Reimagined. He not only offers a peek into the entrepreneurial spirit that drives business innovation but also emphasizes the importance of adaptable leadership and the power of collaboration in redefining revenue strategies for businesses around the globe. This episode is a treasure trove of lessons for aspiring entrepreneurs and established business owners alike, showcasing the transformative journey from technical expertise to visionary leadership.

Chapters:

00:00:00 - Kickoff: Meet Dale Zwizinski
00:00:53 - Origin Story: The Genesis of Revenue Reimagined
00:02:41 - Decoding Success: The Power of Metrics
00:04:52 - Lessons in Resilience: Learning from the Trenches
00:05:54 - Data-Driven Decisions: Leveraging Information for Impact
00:10:52 - The LINE Framework: A Blueprint for Business Expansion
00:17:25 - AI as a Game Changer: Shaping the Future of Business
00:18:52 - Wrapping Up: Key Takeaways and Inspirations

Links And Resources:

Dale on LinkedIn
Revenue Reimagined
Sales Change Agent
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Chris Simmance Utilizes Strategic Planning for Business Growth

Fri, 16 Feb 2024 04:00:00 -0700

From the slopes to the boardroom, Chris Simmance knows how to navigate the challenges of scaling a business with grit and vision. In this episode, he reveals how he went from being a snowboard guide to building a digital agency empire, and what it takes to succeed in the dynamic world of digital marketing. He shares his insights on how to detach emotions from business choices, how to manage growth sustainably, and how to bounce back from setbacks with resilience. He also explains how strategic planning can help you shape your future, how cross-industry knowledge can give you an edge, and how resilience can fuel your long-term goals. This episode is packed with valuable lessons for aspiring and established entrepreneurs alike.

Chapters:

00:00:00 - Introduction: Meet Chris Simmance, Digital Marketing Innovator
00:00:58 - The Entrepreneurial Shift: From Snowboard Guide to Marketing Leader
00:03:45 - Navigating Business Through the Pandemic: A Resilience Blueprint
00:04:55 - Decision-Making in Business: The Case for Emotional Detachment
00:06:00 - Crafting a Vision: The Bedrock of Entrepreneurial Success
00:07:12 - Metrics Matter: Using Data to Drive Business Decisions
00:08:02 - Strategic Thinking: The Pathway to Sustainable Growth
00:13:29 - Building Resilience: Essential Insights for Entrepreneurs
00:17:55 - Leadership in Action: The Entrepreneur's Role in Business Resilience
00:23:10 - Wrapping Up: Key Takeaways for Business Longevity and Success

Links And Resources:

OMG Center
LinkedIn
Twitter / X
OMG Center on Twitter / X
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Chris Cooper Leverages Media to Scale Businesses Effectively

Tue, 13 Feb 2024 04:00:00 -0700

Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for scaling your own business.

Chapters:

00:00:00 - Kickoff: Welcoming Visionary Chris Cooper
00:00:32 - From Struggle to Success: Chris's Inspiring Journey
00:04:28 - Media Magic: Transforming Business Through Audience Engagement
00:06:45 - Media Evolution: Shaping the Future of Business
00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses
00:10:39 - Content is King: Mastering Consistent Creation for Impact
00:15:00 - Case Study: Real-World Success with Media-Driven Growth
00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts
00:22:12 - Wrapping Up: Key Takeaways & Final Insights from Chris

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Anthony Amunategui Built His Dream Construction Empire

Wed, 07 Feb 2024 10:00:00 -0700

How do you go from working in a boiler room to building a successful outsourcing business in construction? That’s the incredible story of Anthony Amunategui, a serial entrepreneur who never gave up on his dreams. Anthony walks us through his remarkable journey of overcoming obstacles, learning new skills, and seizing opportunities. Anthony reveals how he used his sales prowess to break into new markets, how he innovated his business model to adapt to changing times, and how he grew as a person and a leader along the way. His story is a testament to the power of entrepreneurship - the power to create, to solve, and to transform. Whether you are an aspiring entrepreneur, a seasoned business owner, or a curious listener, this episode will inspire you to learn from Anthony’s experience and wisdom, and discover how to conquer challenges and create opportunities in your own journey. Listen and learn how Anthony Amunategui embarked on the entrepreneur’s odyssey.

Chapters:

00:00:00 - Introduction to Anthony's Entrepreneurial Spirit
00:00:55 - Early Ventures: From Sales to Startups
00:02:19 - Innovating Outsourcing: Anthony's Pioneering Approach
00:04:32 - Overcoming Obstacles: Growth and Resilience
00:08:28 - Self-Growth: Core to Business Success
00:12:07 - Integrating Personal and Professional Growth
00:17:09 - Wellness as a Business Strategy
00:22:28 - Keys to Business Expansion
00:23:36 - Wrapping Up: Anthony's Insights on Success

Links And Resources:

LinkedIn
CDO Group, Inc.
Future Factory Podcast on YouTube
Future Factory Podcast - Audio Only
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jay Franze's Operational Strategies Hit the High Notes in Tech Security

Tue, 06 Feb 2024 10:00:00 -0700

How do you go from producing hit songs in Nashville to managing security operations for some of the world’s biggest tech companies? That’s the fascinating story of Jay Franze, a former music industry executive who made a bold career switch to Silicon Valley. In this episode, Jay reveals how he applied the same skills and principles that he learned in the studio to the boardroom, and how he excelled in both fields. He also shares his insights on how to handle complex projects, assess risks, and satisfy clients in any industry. Whether you are an aspiring entrepreneur, a seasoned business leader, or a curious listener, this episode will inspire you to learn from Jay’s experience and wisdom, and discover how to master the art of operations in any domain. Listen and learn how Jay Franze went from Nashville to Silicon Valley, and from music to security.

Chapters:

00:00:00 - Welcoming Jay Franze: From Nashville to Silicon Valley
00:01:22 - Shifting Chords: From Music to Tech Security Mastery
00:02:21 - Harmonizing Operations: The Symphony of Security & Business
00:03:26 - Conducting Success: Project Management's Role in Growth
00:08:00 - Encore Performance: Learning from After-Action Reviews
00:11:16 - Intermission: A Moment for Our Sponsors
00:12:00 - Operational Solos: Real-World Applications & Insights
00:20:34 - Future Rhythms: Anticipating Tech & Security Trends
00:24:18 - The Final Note: Secrets to Operational Scaling

Links And Resources:

Jay Franze
The Jay Franze Show on YouTube
Twitter / X
Instagram
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Nathan Hirsch Built and Sold a Successful Online Business

Fri, 02 Feb 2024 10:00:00 -0700

From textbooks to e-commerce, Nathan Hirsch has done it all. In this episode, he shares his entrepreneurial journey of how he started selling books on Amazon as a college student and ended up building and selling a successful e-commerce business. He reveals the challenges and opportunities he faced along the way, how he used virtual assistants to scale his operations, and what factors led him to exit the e-commerce industry. Nathan’s story is full of insights and tips for anyone who wants to start or grow their own online business, combining his personal anecdotes with his professional expertise.

Chapters:

00:00:00 - Welcome & Introduction to Nathan's Story
00:01:09 - Launching into E-Commerce: The College Beginnings
00:03:41 - Navigating E-Commerce Challenges & FreeUp's Origins
00:04:40 - Scaling and Exiting FreeUp: A Success Story
00:06:22 - Business Diversification: A Crucial Strategy
00:09:13 - Lessons in Leadership and Continuous Learning
00:12:22 - The Critical Role of Bookkeeping in Business Success
00:14:52 - Hiring Strategies for Business Expansion
00:18:51 - Insights from the Exit: A Strategic Breakdown
00:23:55 - Secrets of Business Scaling from an E-Commerce Pro
00:24:36 - Wrapping Up: Key Takeaways & Farewell

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Brad Smith Made Automation the Muscle of Business Growth

Thu, 25 Jan 2024 10:00:00 -0700

Embark on a journey of transformation and resilience in our latest episode with Brad Smith, a dynamic entrepreneur who turned a life-altering setback into a springboard for success. Brad's story begins in the fitness industry, but a dramatic twist of fate—a harrowing car accident—propels him into the uncharted territories of digital marketing and business automation. In this episode, Brad reveals the secrets behind using the power of AI and low-cost advertising to revolutionize business growth. His story isn't just about overcoming adversity; it's a masterclass in adapting to change and thriving in today's fast-paced business world. Tune in for a dose of inspiration and practical strategies that could redefine your approach to entrepreneurship and innovation.

Chapters:

00:00:00 - Welcome & Introducing Brad Smith, Fitness Guru turned Digital Innovator
00:00:30 - Brad Smith's Origin Story: From Fitness to Digital Marketing Maverick
00:03:42 - Embracing Change: How Pivoting Shapes Success in Entrepreneurship
00:04:19 - The Digital Leap: Transitioning from Physical to Online Business
00:06:41 - Debunking Myths: A Realistic Look at Business Automation
00:11:20 - Harnessing AI: Strategies for Amplifying Business Growth
00:16:57 - Building a Digital Empire: Tips for Creating Compelling Online Content
00:19:39 - Wrapping Up: Key Takeaways & Brad's Inspirational Closing Thoughts

Links And Resources:

Brad on YouTube
Brad on LinkedIn
AutomationLinks
The Professor Method
Paylente
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Carlos Kemeny Outlines AI's Role in Modern Management Practices

Wed, 24 Jan 2024 10:00:00 -0700

Carlos Kemeny, the visionary CEO of DrumData AI and host of the AI Decision Guy podcast, leads us through the intricate maze of artificial intelligence in the realm of business decision-making. Armed with a dual PhD in engineering public policy and economics, Carlos offers a rare and insightful perspective on the multifaceted role of AI in shaping business strategies. Carlos explains the criticality of trust in AI systems, examining how this trust varies in different contexts and applications, from social media algorithms to decision-making in personal life. He masterfully breaks down complex AI concepts, addressing common misconceptions and the often-overlooked link between AI and Business Intelligence. He highlights the pitfalls of data overload and the crucial need for a solid baseline in AI implementation. The episode not only unravels the technicalities of AI but also ventures into the 'Jean Valjean Effect' in AI trust, offering a unique blend of literary and technological insights. As Carlos emphasizes the importance of deliberate and thoughtful AI integration, listeners are left with a robust roadmap for navigating AI in the business world, making this episode a must-listen for entrepreneurs, business owners, and tech enthusiasts eager to harness the power of artificial intelligence in their decision-making processes.

Chapters:

00:00:00 - Meet Carlos Kemeny: CEO of DrumData AI & AI Decision Guy Podcast Host
00:00:44 - Carlos Kemeny's Unique Path: Engineering, Public Policy, Economics
00:02:06 - Artificial Intelligence: Revolutionizing Business Decisions
00:04:15 - Where Business Intelligence Falls Short
00:05:57 - Building Trust in AI for Effective Implementation
00:07:56 - Establishing a Solid Baseline for AI Implementation
00:15:09 - Understanding and Cultivating Trust in AI Adoption
00:18:18 - Exploring the 'Jean Valjean Effect' in AI Trust Dynamics
00:23:08 - The Art of Deliberate Decision Making with AI Integration and Key Takeaways

Links And Resources:

Carlos Kemeny on LinkedIn
The AI Decision Guy on YouTube
DrumData AI
DrumCV
The AI Decision Guy Podcast
Read more about The Jean Valjean Effect here & here
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Bob Hutchins' Ethical AI Approach is Winning the Market

Mon, 22 Jan 2024 10:00:00 -0700

Bob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued by the fusion of technology, psychology, and ethical marketing practices. Join us as we explore the future of consumer engagement with a mastermind who's been at the forefront of the digital marketing revolution.

Chapters:

00:00:00 - Welcome & Introduction: Meet Bob Hutchins, Digital Marketing Maverick
00:00:44 - Bob's Path: From Digital Agency to AI Advocacy
00:04:36 - Melding Minds & Marketing: Psychology's Role in Modern Marketing
00:07:28 - Ethics in Marketing: A Human-Centric Approach
00:11:30 - AI Revolution: Transforming Business & Consumer Engagement
00:18:52 - Future Gazing: Bob's Predictions for AI in 2024
00:20:27 - Wrap Up: Key Takeaways & How to Connect with Bob

Links And Resources:

Bob on LinkedIn
Bob on Instagram
Human Voice Media
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Cam Beaudoin's Techniques Transform Entrepreneurs into Master Communicators

Mon, 22 Jan 2024 10:00:00 -0700

Cam Beaudoin, the founder of the Frequent Speaker, shares his journey, starting from his explorations during the pandemic to becoming a sought-after figure in the speaking industry. He highlights the importance of creating impactful speaker reels and adapting to the digital era's demands. The episode is packed with valuable insights on effective public speaking, leveraging technology, and strategies for engaging with audiences. Cam's experience and expertise offer a fresh perspective on evolving with the speaking business, making this a must-listen for aspiring speakers and entrepreneurs alike.

Chapters:

00:00:00 - Welcome & Introduction of Cam Beaudoin, Founder of Frequent Speaker
00:00:43 - Cam's Entry into the World of Public Speaking: A Personal Tale
00:03:40 - Unveiling the Power of Short Form Content in Speaking
00:06:11 - Leveraging Short Form Content for Effective Marketing
00:08:13 - Mastering the Craft of Compelling Short Form Content
00:11:08 - Striking the Right Mix: Quality vs. Quantity in Content
00:13:07 - The Key to Success: Consistency in Public Speaking Content
00:14:49 - Maximizing Reach: Utilizing Social Media for Content Distribution
00:21:45 - Wrapping Up: Key Takeaways & Final Insights from Cam Beaudoin

Links And Resources:

Cam Beaudoin
Cam on LinkedIn
Cam on YouTube
Cam on Instagram
The Frequent Speaker
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Farzan Dehmoubed Scales an Eco-Conscious Brand

Mon, 15 Jan 2024 10:00:00 -0700

Hector Santiesteban is joined by Farzan Dehmoubed, CEO of Lotus Sustainables, and the creation of the revolutionary Lotus Trolley Bag. Farzan shares valuable insights into entrepreneurship, particularly in scaling a physical product business, and the challenges he faced along the way. With a mission to eliminate plastic waste, Farzan and his wife developed a unique, sustainable product that went on to become a bestseller.

Chapters:

00:00:00 - Welcome: Unveiling Farzan Dehmoubed's Eco-Innovative Journey
00:00:33 - Lotus Sustainables' Origin: Birth of a Sustainable Revolution
00:02:06 - Entrepreneurial Ups and Downs: Valuable Insights from Farzan
00:03:40 - Quality at Heart: Ensuring Excellence in Eco-Products
00:06:43 - Expanding Reach: Strategies for Multi-Channel Success
00:10:42 - Customer First: The Power of Feedback in Business Growth
00:13:48 - Mission Meets Market: Aligning Goals with Green Solutions
00:16:15 - Wrapping Up: Further Connect with Farzan Dehmoubed and Lotus Sustainables

Links And Resources:

Farzan Dehmoubed on LinkedIn
Lotus Sustainables
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Bill Harper Scales Using Purpose and Story

Fri, 12 Jan 2024 10:00:00 -0700

Bill Harper, CEO and chief creative officer at Brand Boss, tells us about the transformative power of storytelling in branding. He shares his expertise on how moving beyond features to telling a compelling story can significantly impact a brand's presence and scalability. Harper emphasizes the importance of understanding and aligning with the target audience's values, using examples like Apple and Nike to illustrate successful brand storytelling. This episode is a treasure trove of insights for anyone looking to elevate their brand through strategic narrative.

Chapters:

00:00:00 - Welcome: Introducing Bill Harper, Brand Storytelling Guru
00:00:59 - Scaling Your Business: The Marketing Edge
00:02:08 - The Unseen Force of Storytelling in Brands
00:03:56 - A Look Back: Evolution of Brand Narratives
00:05:42 - Customer Insights: The Heart of Your Brand Story
00:06:50 - Maintaining Objectivity in Your Brand's Journey
00:10:01 - A Word from Our Sponsors
00:10:30 - Small Business Branding: Crafting Compelling Stories
00:17:21 - Step-by-Step: Crafting Your Brand's Story
00:19:54 - Wrapping Up: Connect with Bill Harper

Links And Resources:

Bill Harper on LinkedIn
BrandBossHQ
Brand Sprint Workshop
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Steven Coen Helps Business Generate Revenue from Work They’re Already Doing

Wed, 10 Jan 2024 10:00:00 -0700

Steven Coen, CEO and founder of SaRA Health, shares his journey of transforming healthcare through customer care and empathy. Steven discusses the challenges and triumphs faced while scaling SaRA Health, emphasizing the importance of caring deeply for customers. He details how a unique combination of technology, personal experiences, and dedication led to the development of a platform that significantly improves patient engagement in the physical therapy realm. This episode is a must-listen for anyone interested in innovative healthcare solutions, entrepreneurship, and the power of empathy in business.

Chapters:

00:00:00 - Introducing Steven Coen and His Vision for Healthcare
00:00:46 - Origins of Innovation: Birth of SaRA Health
00:03:01 - Building the Dream Team: Key Roles and Collaboration in Startups
00:05:04 - Market Mastery: Tailoring Services to Customer Needs
00:08:53 - Overcoming Obstacles: Early Challenges and Growth Lessons
00:10:02 - Navigating Change: Adapting to Policy Shifts and Mentorship Influence
00:15:05 - Tech-Driven Care: Exploring SaRA Health's Cutting-Edge Solutions
00:17:00 - Wrapping Up: Insights Recap and How to Connect with Steven Coen

Links And Resources:

SaRA Health
Steven Coen on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Intelebee: Navigating the Virtual Pipeline with Sapphire Gas Solutions CEO Sam Thigpen

Tue, 09 Jan 2024 10:00:00 -0700

Welcome, everyone, to another insightful episode of the Intelebee Podcast. Today we have a special guest joining us – Sam Thigpen, the CEO of Sapphire Gas Solutions. At Sapphire, they specialize in providing virtual pipeline solutions for various sectors, addressing the challenges of utility pipelines, high horsepower, asphalt aggregate, and other scenarios where virtual pipeline systems are a necessity. Sam's wealth of experience and leadership in the natural gas industry brings a unique perspective to our discussion.

In this episode, we dive deep into Sam's journey, starting from his early days as a gas plant operator in 1998 to founding Sapphire in 2005. We explore the significant transformations the company underwent, from small-scale control system services to becoming a leading contractor in compressed and liquefied natural gas fueling station construction. Sam shares valuable insights into the challenges and adjustments that accompanied Sapphire's growth, especially during the downturn in 2015, prompting a strategic shift into pipeline and utility infrastructure support nationwide.

Discover the intricacies of Sapphire's day-to-day operations, including the essential tools like CRM software, project management systems, and ERP solutions that enable them to efficiently manage projects spanning across all 48 states. Sam sheds light on the future trends they are monitoring, emphasizing data acquisition and predictive analytics as key components for the industry's evolution. As we wrap up, Sam highlights pivotal partnerships that have contributed to Sapphire's success, from equipment manufacturers to transportation services and capital sponsors.

If you're a business executive or owner, or simply intrigued by the dynamics of the energy industry, this episode is a must-listen. Tune in for a captivating conversation on navigating the virtual pipeline and fueling growth in a dynamic business landscape!

Links And Resources:

Intelebee: A Deep Dive into Epic Performance Solutions with CEO Mat Hirst

Tue, 09 Jan 2024 10:00:00 -0700

Welcome to another compelling episode of the Intelebee Podcast! today we are joined by an industry leader, Mat Hirst, the CEO of Epic Performance Solutions. Epic Performance Solutions specializes in providing cutting-edge solutions for heavy-duty industrial end-users, optimizing performance while prioritizing environmental sustainability. In this episode, Mat shares insights into his background, the journey that led him to Epic, and the pivotal role the company plays in the oil and gas sector. Tune in as we delve into their innovative approaches, including advanced lubricants that reduce wear and extend equipment life, ultimately leading to increased operational efficiency and reduced environmental impact.

In our conversation, Mat takes us through the unique challenges faced by Epic in introducing groundbreaking solutions to an industry that traditionally relies on familiar practices. We explore the extended sales cycles and the importance of demonstrating tangible success before widespread adoption. Additionally, Mat sheds light on the obstacles within the industry, particularly the limitations of online monitoring for heavy-duty equipment. Join us as we navigate through the complexities of balancing operational efficiency, cost reduction, and environmental stewardship in the heavy-duty industrial landscape.

Don't miss this episode filled with industry insights, success stories, and a glimpse into the future of industrial performance!

Links And Resources:

How Ethan Rasiel Leveraged His Journalism Skills to Build a Successful PR Agency

Tue, 09 Jan 2024 10:00:00 -0700

Hector Santiesteban takes us into the world of public relations with Ethan Rasiel, CEO and co-founder of Lightspeed PR. Ethan shares his journey from journalism to PR, highlighting the nuances that differentiate PR from advertising and the role it plays in shaping public perception. He offers valuable insights on when businesses should consider PR, emphasizing the importance of a unique story and patience in the PR process. They also touch on the crucial question of scaling businesses, providing thoughtful perspectives on growth and sustainability. Listeners will gain a deeper understanding of PR's role in business and how to effectively leverage it for growth and success.

Chapters:

00:00:00 - Meet Ethan Rasiel CEO of Lightspeed PR
00:00:48 - PR Essentials: Exploring the fundamentals of public relations
00:02:49 - PR for Your Business: Evaluating when to implement PR strategies
00:05:40 - PR Success Stories: Insights into effective PR campaigns
00:07:03 - Crafting Your Story: Techniques for uncovering and presenting your business narrative
00:09:25 - Scaling Your Business: Discussion on the challenges and strategies for business growth
00:09:41 - Mid-Episode Break: Light-hearted interlude and sponsor highlights
00:10:08 - Growth Dynamics: Navigating the complexities of expanding your business
00:14:11 - Time Management in Business: Tips for effective delegation and productivity
00:16:43 - Educating Your Customers: The role of customer training in business success
00:23:57 - Wrapping Up: Final thoughts and how to connect with Ethan Rasiel

Links And Resources:

Ethan Rasiel on LinkedIn
Lightspeed Public Relations
Ethan Rasiel on Twitter
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Chris Wolpert is Redefining Healthcare Management for Businesses

Mon, 08 Jan 2024 10:00:00 -0700

Chris Wolpert, founder of Group Benefit Solutions, to the How to Scale a Business podcast. Chris discusses his mission to modernize healthcare by eliminating out-of-pocket expenses for employees and guiding them towards high-quality healthcare options. His unique approach generates savings for companies while reducing the workload for HR teams. Chris shares his journey in the insurance industry led him to challenge the status quo and innovate in a field dominated by large institutions. His story is a masterclass in entrepreneurship, marketing, and effecting change within a bureaucratic industry.

Chapters:

00:00:00 - Welcome & Introduction: Chris Wolpert's Mission to Innovate Healthcare
00:00:46 - Rethinking Healthcare: Modern Solutions for Businesses
00:02:32 - Dispelling Myths in Employee Healthcare Management
00:03:14 - Origin & Evolution: The Story Behind Group Benefit Solutions
00:10:32 - Marketing Healthcare Innovation: Strategies for Business Growth
00:17:00 - Connecting with Group Benefit Solutions: Opportunities & Insights

Links And Resources:

Chris Wolpert on LinkedIn
Group Benefit Solutions
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Graham Riley Utilizes LinkedIn for B2B Sales and Marketing

Mon, 08 Jan 2024 10:00:00 -0700

Graham Riley's, CEO of Maverrik North America explores how LinkedIn evolved from a job-seeking platform to a powerful business development tool. Graham shares his insights on leveraging social media for career advancement, the art of professional networking, and strategies for personal and organizational branding. His unique approach to social media marketing provides valuable lessons for anyone looking to enhance their digital presence and foster meaningful professional relationships.

Chapters:

00:00:00 - Intro and Welcome: Meet Graham Riley, Digital Marketing Maverick
00:00:32 - Rising to the Top: Graham's Journey to CEO of Maverrik North America
00:02:43 - Social Media Revolution: Its Impact on Today's Business World
00:03:50 - LinkedIn Strategies: Merging Job Hunting and Business Growth
00:06:47 - LinkedIn's Role: A Key Player in Modern Business Development
00:08:59 - Storytelling on Social Media: Crafting Engaging Narratives
00:10:57 - Content is King: Mastering LinkedIn's Content Creation
00:12:51 - LinkedIn Tactics: Practical Steps for Business Advancement
00:18:14 - Client Engagement: Showing Genuine Interest for Business Success
00:21:04 - Wrapping Up: Final Thoughts and How to Connect with Graham Riley

Links And Resources:

Graham Riley on LinkedIn
Graham Riley on Twitter
Graham’s Website & Courses
Maverrik.io
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mike Cavanaugh Merges Artistic Creativity with Organizational Structure

Fri, 05 Jan 2024 10:00:00 -0700

Hector Santiesteban interviews Mike Cavanaugh, a project management and agility expert who works at Stanford Medicine. Mike tells us how he switched from a career in the performing arts, including stage management, puppetry, and clowning, to a corporate role in project management, agility, and change management. He shares how he used his creative talents and mindset to adapt to his new field, and how he handled the challenges and uncertainties of the pandemic. He also explains how he applies agile principles and practices to deliver value and solve problems in his work. Mike gives us some valuable tips and advice for anyone who wants to learn more about project management, agility, or change management, or who wants to make a career change.

Chapters:

00:00:00 - Introduction and Welcoming Mike Cavanaugh
00:01:01 - Exploring Mike's Background in Stage Management
00:01:49 - The Shift: From Performing Arts to Project Management
00:02:06 - Navigating Career Changes During COVID-19
00:03:21 - The Journey into Project Management and Agile Principles
00:04:59 - Drawing Parallels: Theater Techniques in Agile Management
00:06:42 - Applying Agile Strategies in the Business World
00:13:11 - Brief Intermission and Return to Discussion
00:14:18 - Practical Steps for Implementing Agile in Your Business
00:21:45 - Key Advice for Successful Agile Implementation
00:24:52 - Wrapping Up: Insights and How to Connect with Mike

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jennifer Lea Grew Entry Envy from an Idea to a Multi-Million Dollar Business

Fri, 22 Dec 2023 10:00:00 -0700

Jennifer Lea, the founder and CEO of Entry Envy, a subscription service that delivers exterior home decor to your door every month. Jennifer shares how she came up with the idea of Entry Envy after going through a divorce and moving into a fixer-upper house. She explains how she validated her concept, quit her corporate job, and launched her company in less than a year. She also reveals the challenges and lessons she learned along the way, such as finding product-market fit, improving conversion rates, implementing augmented reality, and failing faster. Jennifer also discusses the importance of mindset, self-care, and surrounding yourself with positive and supportive people. If you’re looking for inspiration and insights on how to scale a subscription business, you don’t want to miss this episode.

Chapters:

00:00:00 - Welcoming Jennifer Lea to the How to Scale a Business podcast
00:01:15 - Turning a Divorce into a Business Opportunity
00:04:07 - The Idea and Concept Behind Entry Envy
00:05:30 - Growing from a Craft Show to a National Brand
00:06:42 - The Hardships and Rewards of Being an Entrepreneur
00:08:55 - Finding Product-Market Fit and Improving Conversion Rates
00:12:57 - Learning from Customers and Adapting to their Needs
00:16:02 - The Future Plans for Entry Envy and the Power of Mindset
00:23:42 - Wrap Up and Thank You

Links And Resources:

Jennifer Lea on LinkedIn
Entry Envy Website
Give a Gift & Use Promo Code CHEERFUL25 to Save 25%
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jim Padilla Fosters Long-term Client Relationships

Thu, 21 Dec 2023 10:00:00 -0700

Jim Padilla shares his remarkable journey from a troubled youth to becoming a successful business strategist. Overcoming challenges of foster care and incarceration, Jim harnesses these experiences to build a deep understanding of people, directly translating this into his unique business approach. He emphasizes the importance of serving over selling, advocating for value-driven growth and long-term client relationships. Jim’s insights into market segmentation, client engagement, and the judicious use of technology offer invaluable lessons for anyone looking to scale their business with a human touch.

Chapters:

00:00 - Introduction: Welcoming Jim Padilla
00:47 - Overcoming Adversity: Jim's Journey from Foster Care to Incarceration
03:19 - Business Insight: Identifying and Addressing Blind Spots
05:49 - Value Creation: Becoming an Indispensable Asset in Business
07:09 - Mindset Matters: Overcoming Fear in Entrepreneurship
08:48 - Customer Focus: Mastering Market Segmentation and Engagement
15:11 - Long-term Vision: Understanding Your Business's Lifetime Value
21:09 - Tech in Business: Leveraging AI for Human-Centric Solutions
23:45 - Wrap-Up: Final Thoughts and How to Connect with Jim Padilla

Links And Resources:

Jim Padilla Website
Jim Padilla - Winning with Sales Teams YouTube
Jim Padilla on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Greg Moran Applies AI and Innovation to Solve Real Problems for His Customers

Wed, 20 Dec 2023 04:00:00 -0700

Greg Moran, a serial entrepreneur, venture capitalist, and podcast host who has scaled multiple businesses and achieved successful exits. Greg shares his founder’s journey, from starting his first business at 23 with no experience and no contacts, to building and selling a HR tech company to a large private equity firm. He also reveals how he overcame challenges, pivoted his way to success, and leveraged his network and mentors to grow faster. Greg also discusses his current ventures, including his podcast, The Founder’s Journey, where he interviews other founders and provides insights and advice for scaling a business. Greg also shares his views on AI, blockchain, NFTs, and other emerging technologies, and how founders can stay focused on what matters most.

Chapters:

00:00:00 - Welcoming Greg Moran: Serial Entrepreneur & Venture Capitalist
00:00:29 - Greg's Beginnings: From First Business at 23 to HR Tech Success
00:03:26 - Mentorship: A Key to Greg's Entrepreneurial Growth
00:04:55 - Teamwork & Collaboration: Foundations of Startup Success
00:05:53 - Overcoming Startup Challenges with Mentor Guidance
00:13:29 - Business Clarity: Staying Focused on What Matters
00:20:45 - Exploring AI's Impact on Business and Tech Startups
00:24:01 - Final Insights: Scaling a Business & Future of Tech Innovations

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dustin Howes Teaches You to Scale Your Business with Affiliate Marketing

Tue, 19 Dec 2023 10:00:00 -0700

Dustin Howes, a partnership nerd spreading the good word about performance marketing, joins us to unravel the intricacies of affiliate marketing and its transformative role in business expansion. Dustin delves into the art of forging strategic partnerships, the intelligent use of analytics, and the importance of maintaining robust relationships in the affiliate marketing ecosystem. He illuminates various misconceptions, underscores the vital need for honest and transparent promotions, and explores both the challenges and triumphs inherent in this evolving sector.

Chapters:

00:00:00 - Welcoming Dustin Howes to How to Scale a Business
00:01:45 - Unpacking the Business Model of Affiliate Marketing
00:03:04 - Exploring the Value of Affiliate Marketing in Business Growth
00:05:05 - Identifying Businesses That May Not Benefit from Affiliate Marketing
00:07:45 - The Crucial Role of Relationships in Affiliate Marketing
00:08:19 - How Effective Affiliate Marketing Can Transform Your Business
00:10:09 - Step-by-Step: Getting Started with Affiliate Marketing
00:15:05 - The Untapped Potential of Affiliate Marketing for Businesses
00:18:04 - Lessons from Failures in Affiliate Marketing
00:19:22 - Wrapping Up: Key Takeaways and Contact Information

Links And Resources:

Dustin Howes on LinkedIn
Ultimate Affiliate Program Checklist
15-Minute Exploration Call
Performance Marketing Manager
Performance Marketing with Dustin Howes on YouTube
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Frank Mendoza Breaks Down AI's Evolution and Impact

Fri, 08 Dec 2023 10:00:00 -0700

Frank Mendoza, founder of Catalytics, sheds light on the transformative power of AI in the business world. From discussing the history and advancements in AI to exploring its ethical considerations and practical applications, Frank provides a comprehensive overview that demystifies AI technologies like ChatGPT and Dall-E. He delves into how AI can generate actionable insights, drive revenue growth, and creatively enhance branding and marketing strategies. Addressing both the potential and limitations of AI, Frank offers a balanced perspective on the technology's evolving role in various business contexts, making this episode a must-listen for entrepreneurs and business enthusiasts.

Chapters:

00:00:00 - Welcome! Introduction to Frank Mendoza and Catalytics
00:02:08 - AI Through the Ages: Its Growth and Influence
00:04:48 - Navigating the Ethical Landscape of AI
00:07:37 - AI in Action: Transforming Business Strategies
00:14:02 - Success in the Real World: AI's Business Triumphs
00:19:05 - Tackling AI's Challenges: Hallucinations and Bias
00:23:18 - Wrapping Up: Key Takeaways and How to Connect with Frank

Links And Resources:

Email
Frank Mendoza on Linkedin
Free Strategy Session
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Carl Willis's Simplicity Marketing Is Changing the Game

Thu, 07 Dec 2023 10:00:00 -0700

Carl Willis, founder of Simplicity Marketing, shares his diverse journey from his early entrepreneurial inklings to becoming a marketing maven. With a background as varied as financial advising, police work, and pastoral care, Carl brings a unique perspective to business growth and marketing. He discusses the importance of understanding human psychology in marketing, the power of perseverance through tough economic times, and leveraging past experiences as building blocks for success. His insights into tackling fear-based decision making and adopting a counterintuitive approach to business strategy during economic downturns are particularly compelling.

Chapters:

00:00:00 - Kicking Off: Unveiling the Story of a Marketing Visionary
00:00:34 - From Law to Leadership: Charting an Unconventional Path
00:03:14 - Learning from the Lows: Transforming Failures into Success
00:05:30 - The Fusion Effect: Unique Skills Shaping Business Success
00:07:14 - Conquering Business Fears: Strategies for Bold Decision-Making
00:10:27 - Staying Ahead: Mastering the Art of Proactive Business Strategies
00:13:36 - Vision in Focus: Achieving Success Through Clarity
00:21:19 - Wrapping Up: Insights and Inspirations from Carl Willis

Links And Resources:

Carl Willis on LinkedIn
Simplicity Marketing
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Justin Breen's Visionary Mindset Shapes Success

Tue, 05 Dec 2023 05:00:00 -0700

We dive into the world of Justin Breen, a Wall Street Journal best-selling author and a coach with a unique approach to entrepreneurship. Justin shares his journey from being a sports editor to establishing a global community of visionaries, emphasizing the power of action, connectivity, and gratitude. His remarkable perspective on balancing family life with entrepreneurial ambition provides valuable lessons for aspiring business leaders. He is a big inspiration for those looking to redefine their approach to business and life.

Chapters:

00:00:00 - Welcoming a Visionary: The Start of a Transformative Conversation
00:01:26 - Decoding the Visionary Mind: Traits for Success
00:03:27 - Visionaries Shaping the Business Landscape
00:04:03 - Action as a Cornerstone for Visionary Achievement
00:06:06 - Identifying the Markers of Visionary Leadership
00:07:37 - Entrepreneurship and Vision: A Synergistic Duo
00:11:30 - Balancing Professional Ambitions with Family Values
00:12:47 - Visionaries vs. Integrators: A Dynamic Contrast
00:15:25 - Gratitude: A Visionary's Secret Weapon
00:18:21 - Interpersonal Dynamics: A Visionary's Perspective
00:20:52 - Wrapping Up: Reflections on Visionary Impact

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ulf Arnetz's SaaS Platform HowWe Delivers Strategic Wins For CEOs

Fri, 01 Dec 2023 13:19:00 -0700

Step into the world of strategic innovation with Ulf Arnetz on the "How to Scale a Business" podcast, where we explore HowWe, the SaaS platform that's reshaping how CEOs tackle business challenges.

Ulf, a seasoned entrepreneur with a rich history of transforming ideas into successful ventures, shares his journey and the inspiration behind HowWe. This episode promises a blend of personal entrepreneurial tales and a deep dive into a tool that's closing the technology gap for top executives.

Discover the shortcomings of conventional strategic planning and the robust capabilities of HowWe that are redefining goal alignment and corporate efficiency. If you're looking to gain fresh insights into executive strategy and find out how technology is advancing leadership effectiveness, this conversation is for you!

Timestamps:

00:00:02: Bridgette introduces the podcast and Ulf Arnetz from HowWe.

00:00:40: Ulf shares his background in IT and business ventures.

00:02:24: Ulf describes the lack of digital applications for CEOs and HowWe’s solution.

00:05:59: The pitfalls of current strategic initiative management methods are discussed.

00:07:45: Benefits of HowWe from a CEO's perspective.

00:10:15: The concept of trust within the HowWe system.

00:15:52: Ulf explains HowWe’s top-down, bottom-up goal alignment.

00:19:15: Ulf talks about his role in expanding HowWe in the US.

00:23:15: Introduction of HowWe’s application in non-profit sectors.

00:28:29: Ulf provides his contact information and final thoughts.

Links And Resources:

Ulf Arnetz on LinkedIn
HowWe Website

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Chris Norton Connects Storytelling with PR Strategy

Tue, 28 Nov 2023 10:00:00 -0700

Hector Santiesteban sits down with Chris Norton, founder of Prohibition and host of the Socially Unacceptable podcast. Chris delves into his rich journey within the PR industry, from his educational roots to founding his own agency. He shares valuable insights on the essence of public relations, emphasizing honesty, speed, and controlling the narrative in crisis management. He also highlights the challenges and triumphs of scaling a business, transitioning from a practitioner to a business owner, and the importance of evolving with the industry. Chris's candid stories and expert advice make this episode a must-listen for anyone looking to understand the depths and dynamics of modern public relations.

Chapters:

00:00: Kickstart with Chris Norton - Unveiling the World of PR and Crisis Management
00:02:10: Deep Dive into Crisis Response - Chris's Expert Take on Immediate Action
00:04:15: Transparency in PR - Chris on the Power of Honesty in Communication
00:06:20: Tackling Today's PR Challenges - Adapting to Digital Crises
00:08:30: Mastering Social Media in PR - Effective Strategies for Online Crises
00:10:45: Case Analysis: BP Oil Spill - Lessons from a Major Crisis
00:13:00: PR and Marketing Harmony - Navigating Promotion in Times of Crisis
00:15:30: Scaling PR Tactics for Small Businesses - Big Impact on a Small Budget
00:18:00: The PR-Podcasting Crossover - How They Enhance Each Other
00:20:45: Final Thoughts & 'Socially Unacceptable' - Connect with Chris

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Rick Silva Is Shaping the Future of Real Estate Networking

Sat, 25 Nov 2023 05:00:00 -0700

Rick Silva, a seasoned referral coach, unveils his innovative approach to scaling success in real estate. Diving deep into the art of networking, Rick shares transformative strategies that shift the focus from traditional lead generation to building meaningful relationships. His insights on the power of referrals, the significance of helping others, and the impact of personal branding provide a roadmap for real estate agents aspiring to elevate their careers. Rick Silva shares his wisdom for anyone looking to thrive in the competitive world of real estate through authentic and effective networking.

Chapters:

00:00:00 - Dive into the World of Networking with Expert Rick Silva
00:02:30 - Mastering the Art of the Perfect Elevator Pitch
00:03:45 - How to Find and Connect with Key Influencers in Your Field
00:06:15 - Networking vs. Cold Calling: A Game-Changing Perspective
00:08:50 - Solving Real Problems: The Key to Business Success
00:11:25 - Secrets to Achieving Success Through Networking and Referrals
00:13:55 - Helping Others: A Pathway to Personal Wealth and Fulfillment
00:16:25 - Harnessing the Law of Attraction in Your Professional Network
00:18:55 - Shifting Your Mindset for Collaborative and Mutual Growth
00:21:30 - Exclusive Insights: Connecting with Rick Silva
00:24:00 - Wrapping Up: Share Your Thoughts and Stay Connected!

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Leart Zogjani Advocates for Ethical Practices in Marketing Psychology

Tue, 21 Nov 2023 04:00:00 -0700

Leart Zogjani delves into the intricate world of marketing and psychology, revealing how a data-driven approach can significantly impact business growth. He shares compelling stories and insights, including a unique case of fostering healthy competition in schools, demonstrating the power of understanding audience behavior and personality in crafting successful brand strategies. Zogjani's expertise in balancing creativity with hard data offers listeners a fresh perspective on how to navigate the complexities of modern marketing.

Chapters:

Links And Resources:

Skins Agency
Leart Zogjani on LinkedIn
Leart Zogjani on Facebook
Leart Zogjani on Instagram
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Scott Goodrich Merges Vision and Execution Using EOS

Thu, 16 Nov 2023 10:00:00 -0700

Scott Goodrich delves into the transformative journey from concept to execution, shedding light on the critical role that structured systems play in bringing a business to its full potential. As he converses with Hector, they unravel the intricacies of entrepreneurial frameworks such as EOS, emphasizing the discipline required to scale effectively. They also examine the invaluable impact of coaching and the risks associated with going it alone. This engaging dialogue offers a treasure trove of insights for those ready to elevate their ideas to tangible achievements.

Chapters:

00:00:00 - Join us as we welcome Scott Goodrich, diving into the art of scaling a business
00:02:31 - Discover the game-changing value of an efficient business system
00:10:01 - Navigating Entrepreneurial Operating Systems (EOS) and ensuring your team is ready for success
00:16:47 - Explore Rocket Fuel University and unlock the full potential of visionary-integrator dynamics

Links And Resources:

Scott Goodrich on LinkedIn
Scott on Facebook: https://www.facebook.com/profile.php?id=100089920855059
Scott's YouTube: https://www.youtube.com/channel/UCmuMug7haj8ySeM8Y6al9gA
Grow Your Damn Business
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Colten Nahrebeski Tailors Marketing to Diverse Consumer Segments

Thu, 09 Nov 2023 04:00:00 -0700

In this episode, we talk to Colten Nahrebeski, an entrepreneur with years of experience in market research and digital strategy. He tells us how he learned from the culture and people of Tokyo and Edmonton, and how that helped him understand different markets for global brands. He also explains how to use stories to connect with customers and show them the value of a brand. Listen in for some useful tips on how to be more engaging and authentic online in a competitive digital world.

Chapters:

00:00:00 - How to Use Messages on Your Website
00:01:33 - My Story: From Crime to Marketing in Japan
00:03:59 - How to Overcome Challenges and Reach Your Goals in Business
00:08:12 - How to See the Big Picture in Business: Avoid Getting Stuck in Details
00:10:33 - How to Make Your Website More Exciting and Effective
00:11:50 - How to Connect with Your Customers Emotionally
00:15:59 - How to Be Helpful and Valuable Online and Stand Out from the Crowd

Links And Resources:

Colten Nhrebeski on LinkedIn
Clickex
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with James Durham President & Founder of TBI One Love

Tue, 07 Nov 2023 10:00:00 -0700

Podcast Interview with James Durham President & Founder of TBI One Love

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Blaine Bartlett President/CEO of Avatar Resources Inc.

Mon, 06 Nov 2023 10:00:00 -0700

Podcast Interview with Blaine Bartlett President/CEO of Avatar Resources Inc.

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ben Albert Succeeds through Networking and Collaboration

Mon, 06 Nov 2023 10:00:00 -0700

We peel back the layers of Ben Albert's marketing mastery. Ben shares his personal narrative of overcoming business setbacks and the importance of a strong first impression online. His insights offer a fresh perspective on how to use collaboration to succeed. The episode is a great listen for anyone eager to learn how to begin building a network for success.

Chapters:

00:00:00 - Exploring the Path to Fulfillment Beyond Comfort Zones
00:05:19 - Consulting Triumphs and Networking Goldmines
00:07:17 - Online Presence's Vital Role in Business Triumph
00:11:55 - From Music Shows to Marketing Success: The Rochester Journey
00:13:43 - Success Unveiled: Hard Work and Skill in Marketing
00:18:09 - Harnessing Personal Branding for Recruitment and Business Expansion

Links And Resources:

Real Business Connections Podcast
Ben Albert on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Tony Paquin Founder/CEO of iRemedy Healthcare, Inc.

Fri, 03 Nov 2023 07:00:00 -0700

On today's episode of 'How To Scale Your Business" we interviewed Tony Paquin, Founder/ CEO of iRemedy. iRemedy is an advanced technology-driven healthcare and medical products distributor actively engaged in disrupting and positively transforming the medical supply chain industry through creation and support of an open, fair and fully transparent hyper marketplace for the sale and purchase of medical and healthcare supplies to government agencies, care providers and consumers.

In this episode, Tony and Eric discuss the intricacies of iRemedy, how AI is integral to his business, the madness of COVID-19, and his book that's coming out soon!

If you want to get in touch with Tony & iRemedy, go to iremedy.com or email them at: customerservice@iRemedy.com

Podcast Interview With Nashib Umer CEO of Info Tax Square

Thu, 02 Nov 2023 09:00:00 -0700

On today's episode of 'How To Scale Your Business" we interviewed Nashib Umer, CEO of Info Tax Square.

InfotaxSquare.com has the commitment, experience, and expertise you deserve.

Our company’s philosophy is built around two simple ideas which are quality and responsiveness. We're committed to giving you cost-effective solutions to your business and the excellent service you deserve. Our service commitment has resulted in repeat business, referrals, and long-term relationships with hundreds of clients across the nation.

You can find out more about Infotaxsquare and Nashib by emailing him at dynamic_tax@hotmail.com

Podcast Interview With Jason Turner CEO of Digibution

Mon, 30 Oct 2023 10:00:00 -0700

On this episode of 'How To Scale Your Business' we interviewed Jason Turner, CEO of Digibution.

With Digibution, your team can be notified about leads, loads, contracts, & meetings with one click. Digibution Network.com is a new app, platform & software that will change the game for lead generation, sales, and transparency within the supply chain.

Listen in as Jason discusses the everchanging space of supply chain, his background in entrepreneurship, and the future of Digibution.

You can con connect with Jason via his email: jasonturner@digibution.net

Podcast Interview With Jonathan Evenden CEO of Think Aegis

Mon, 30 Oct 2023 10:00:00 -0700

In today's episode of 'How To Scale Your Business' we interviewed Jonathan Evenden, CEO of Think Aegis. Aegis IT is a leading provider of IT solutions in the Northeast TN/Southwest VA region. Based in Kingsport, TN, we provide services to both businesses and residential individuals.

Listen in as we discuss the IT space, Jonathan's story, and how he has grown his business in a small town!

To learn more about Think Aegis, visit their site at: thinkaegis.com

Podcast Interview with Leslie Munsell the Founder, President & CEO of Beauty For Real

Mon, 30 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we embark on a journey through the world of Beauty For Real, a brand dedicated to creating the ultimate essentials for real women. With over 25 years of experience as a professional makeup artist, founder Leslie Munsell noticed a gap in the beauty market and set out to redefine beauty by simplifying it.

Join us as we delve into the heart of Beauty For Real, where custom, high-tech formulas and natural ingredients come together in smart, innovative packaging. Leslie's vision is to provide an expertly curated collection of essential beauty products, eliminating confusion and simplifying the beauty routine for women of all ethnicities, ages, and skin types.

Discover the key features of Beauty For Real products, from luxurious formulations that engage the senses to skin-loving antioxidants and essential oils. Leslie's mission to offer on-the-go, effortless beauty solutions with immediate results has redefined beauty for the active woman.

To explore the world of Beauty For Real and experience beauty simplified, visit their website at beautyforreal.com.

Podcast Interview With Tim Kang CEO of INT Agency Cloud

Fri, 27 Oct 2023 03:45:00 -0700

In today's episode of 'How To Scale Your Business' we interviewed Tim Kang, Founder & CEO of INT Agency Cloud. Int Agency Cloud focuses on connecting companies with influencers in the gaming space.

In the discussion, we focus on the conception of Int Agency Cloud, the conception of his company, the challenges along the way, and the future of gaming and how his business will help liaison between gaming influencers and companies connected to the space.

To connect with Tim, you can find him at:

linkedin.com/in/timjkang/

tim@intagencycloud.io

Podcast Interview with Ben Suttles the CEO of Disrupt Equity

Wed, 25 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we take you on a journey through the disruptive world of real estate syndication with Disrupt Equity. Discover how this innovative company is reshaping the real estate investment landscape by focusing on multifamily real estate opportunities.

Join us as we explore how Disrupt Equity provides investors with passive real estate investment options, allowing them to earn robust cash flow, appreciation, and tax advantages on their investments. With a vertically integrated approach encompassing in-house property management, financing, and construction management, their team's extensive experience shines through in identifying, securing, and operating value-add multifamily properties across the sunbelt region.

Delve into Disrupt Equity's impressive portfolio, boasting over $800 million in multifamily real estate and an astonishing average annualized return (AAR) of 50.6% for investors. To learn more about their seasoned team and outstanding track record, click on the "About Us" button below.

Visit their website at disruptequity.com to gain a deeper understanding of how Disrupt Equity is revolutionizing the world of real estate syndication.

Podcast Interview with Mary Fusillo the Founder and CEO of Family Solutions International

Wed, 25 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we explore the remarkable journey of Family Solutions International, an agency like no other with over 40 years of combined experience. Their staff, a unique blend of infertility experts, small business owners, and industry connections from around the world, is dedicated to the highest ethical standards.

Join us as we delve into the world of Third Party Parenting and discover how Family Solutions International utilizes its vast knowledge and valuable resources to assist you, whether in the United States or across the globe. Meet the visionary behind it all, Mary Fusillo, RN, BSN, MS, the Founder, and CEO, as she shares her insights and expertise.

To learn more about Family Solutions International and their invaluable services, visit their website at www.familysolutionsinternational.com.

Podcast Interview With David Doss Member of The Board Of Directors For ChainBLX & Founder of CKC Fund

Wed, 25 Oct 2023 10:00:00 -0700

On this episode of 'How To Scale Your Business' we interviewed David Doss, Member of The Board Of Directors For ChainBLX & Founder of CKC Fund.

ChainBLX is a highly selective boutique corporate development consultancy-, private equity- and investment firm debuted in 2018 in Davos, Switzerland, during the World Economic Forum. With over ten forefront private equity funds located offshore in the Cayman Islands, operating under one segregated portfolio company, ChainBLX is a serious player in the private equity arena. With ChainBLX digital token exchange, allowing investors to allocate their money across multiple opportunities in the most efficient way, chainBLX caters to the modern needs of the most seclusive venture investors.

CKC Management LLC is a Colorado-based fund management company partnering with ChainBLX-SPC (a segregated portfolio company in the Cayman Islands) to manage cryptocurrency strategies and operations.

They are a seasoned team of lawyers, accountants, managers, and investors that hold extensive expertise in all phases of cryptocurrency investing – enabling us to draw on key contacts to source and execute high-value deals. Our ultimate goal is to help our clients achieve and exceed their unique financial goals.

Join us and listen in on how David got started in both of his businesses, some crypto background and insightful information, some potential future use cases for crypto, and some entrepreneurial advice.

To learn more about David and his businesses, you can visit his websites (https://chainblx.com/ and https://ckc.fund/) or reach out to him on LinkedIn.

Podcast Interview with Juan Chavez CEO of JMC Automotive Equipment

Tue, 24 Oct 2023 10:00:00 -0700

In today's episode of 'How To Scale Your Business' we interviewed Juan Chavez Founder & CEO of JMC Automotive Equipment. JMC Automotive Equipment Inc was founded in 2006 to provide unique automotive equipment at affordable prices. With a team of highly experienced individuals, JMC Automotive Equipment has searched the world for manufacturing expertise that meets or exceeds industry standards and provides affordable Automotive Equipment to meet customer needs for quality and value.

In the discussion, we focus on the ins and outs of JMC, how Juan got started in the automotive space, and some valuable life lessons along the way.

To learn more about JMC Automotive Equipment, check out their site https://jmcautomotiveequipment.com/

Podcast Interview With Alex O'Brien Founder/CEO of Marly Garden

Mon, 23 Oct 2023 10:00:00 -0700

In today's episode of 'How To Scale Your Business' we interviewed Alex O'Brien, Founder & CEO of Marly Garden. Marly focuses on elevating spaces with nature-inspired innovation. Discover Marly’s self-watering, modular, state-of-the-art solutions for you and your plants.

In the discussion, we focus on the conception of Marly, the process of finding the right manufacturers, the challenges along the way, and the future of MarlyGarden.

To learn more about Marly Garden, visit their site at Marleygarden.com.

Podcast Interview with Kris Naidu the CEO/Founder of Zeacon

Sun, 22 Oct 2023 10:00:00 -0700

Join us in this exciting episode of 'How to Scale a Business' as we dive into the world of Zeacon Platform, where interactivity meets video to revolutionize how businesses and users connect with communities worldwide. Discover how this innovative platform empowers both businesses and users, making it easier than ever to engage with communities while ensuring true transparency in data.

Explore the skills and expertise that drive Zeacon Platform's success, from business analysis and analytical skills to account management, online advertising, financial analysis, and data analysis. Learn how their commitment to Software as a Service (SaaS) is changing the game in the realm of community engagement and data-driven insights.

Visit their website at zeacon.com to learn more about Zeacon Platform and how they are reshaping the landscape of interactive video and community outreach.

Podcast Interview with Morgan Smith the CEO of Kalm with Kava

Sun, 22 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we embark on a journey into the world of Kalm with Kava. Discover the mission and vision of this remarkable company, which is committed to providing premium-quality, certified Noble Kava to help people relax naturally.

We delve into the history, cultural traditions, and the science behind kava with Mike Munsell, the founder, and owner of Kalm with Kava, who dedicated over 16 years to understanding and appreciating the plant's beneficial properties. Hear how Mike's legacy is continued by his wife Tiffani and their team, including kava enthusiast Morgan Smith.

Learn about their dedication to innovation, which led to the creation of unique kava products like Micronized Instant Kava and premium Kava Concentrates. Kalm with Kava's ongoing goal is to offer you high-quality kava products that provide natural relaxation for your mind and body.

Visit their website at www.kalmwithkava.com to explore the world of Kalm with Kava and their premium kava offerings.

Podcast Interview with Steven Munatones the CEO & Co-Founder of KAATSU Global, Inc.

Sun, 22 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we dive into the world of blood flow restriction exercise equipment. Join us as we uncover the journey of KAATSU Global, the pioneering company in the BFR (Blood Flow Restriction) market.

Explore the innovative products and programs they offer, including the KAATSU Master 2.0, KAATSU C3, KAATSU B1, and KAATSU Specialist Certification programs. Learn how KAATSU Global designs, manufactures, and distributes their patented BFR exercise equipment to various markets, from medical and military to sports performance, fitness, and corporate wellness across the globe.

If you're interested in enhancing your exercise and performance with cutting-edge BFR technology, this episode is a must-listen.

Visit their website at https://kaatsu.com/ to learn more about KAATSU Global and their transformative BFR products and programs.

Podcast Interview with Tyler Erickson the CEO of MMELEVATED

Sun, 22 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the world of professional website design and the powerful Storybrand framework. Join us as we uncover the journey of MMELEVATED, a website design business that takes care of everything from copywriting to design, strategy, and coding, so you don't have to lift a finger.

Discover how MMELEVATED specializes in growing organizations' online presence, generating leads, and clarifying their messages. With a focus on complete website building and management, they're ready to help your organization thrive in the digital landscape.

If you're looking to elevate your online presence and make a lasting impact, this episode is a must-listen.

Visit their website at mmelevated.com to learn more about how MMELEVATED can transform your online presence.

Podcast Interview with Partha Unnava the Founder of S&P Ventures

Sun, 22 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the world of early-stage startup growth with Sam and Partha, the founders of S&P Ventures. With years of hands-on experience, they have a mission to transform startups into market leaders and are here to share their insights.

Join us as we explore the comprehensive services they offer to elevate startups, including the Content Engine, which optimizes paid and organic content for maximum ROI, Mental Coaching to amplify success through a strategic mindset, and Commission-Only Sales tailored to B2B and informational enterprises.

Their portfolio is a testament to their expertise, with success stories ranging from top-rated health products to renowned beverage brands. If you're passionate about your startup, so are Sam and Partha. Discover how they can help craft your success story and guide your startup towards becoming a market leader.

Based in Los Angeles, CA, S&P Ventures is your dedicated partner in fueling startup growth. Learn more about how they can elevate your startup's success by visiting their website at www.spventures.io.

How Porschia Parker-Griffin Challenges the Status Quo of Workplace Leadership

Fri, 20 Oct 2023 07:00:00 -0700

Porschia Parker-Griffin, a seasoned consultant and coach, peels back the layers of managing a multigenerational workforce, revealing the intricate dynamics and challenges that leaders face in bridging the gap between varied age groups. The episode dives deep into the realms of leadership, employee engagement, and the subtle art of navigating through the generational disparities that manifest in modern workplaces. Porschia brings to light the pivotal role of authentic leadership and strategic employee engagement in fostering a harmonious environment where every age group thrives. Listeners will embark on a journey that explores not only the hurdles but also the unique strengths embedded within a diverse age team, unveiling strategies to turn potential discord into a symphony of collaborative success.

Chapters:

00:00:00 Navigating Multigenerational Dynamics with Porschia Parker-Griffin
00:05:54 Pinpointing the Link: Old Leadership Styles & Sky-high Turnover Rates
00:09:24 Scaling Business: The Role of Employee Count in SMEs
00:12:35 Maximizing ROI: The Vital Role of Employee Engagement & Training Retention
00:14:59 Decoding Leadership: Mastering Communication & Conflict Resolution in Diverse Teams

Links And Resources:

Fly High Coaching
Porschia Parker-Griffin on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview With Bobby Bruno CEO of Creative Avocado

Thu, 19 Oct 2023 10:00:00 -0700

In this episode of 'How To Scale Your Business' we explore the digital marketing /services space with Bobby Bruno, CEO of Creative Avocado. He and his business partner, Andrew, roll their sleeves up time and time again, to discover what sucks and what doesn’t. They have a proven record of driving real growth of taking brands to the next level.

Join us and listen to how Bobby started Creative Avocado, some of the projects they've been working on, and the ins and outs of running a digital agency.

To learn more about Creative Avocado, visit their website at creativeavocado.io

Podcast Interview With Ravin Thambapillai CEO of Credal.AI

Wed, 18 Oct 2023 10:00:00 -0700

In this episode of 'How To Scale Your Business' we explore the artificial intelligence / cyber security space with Ravin Thambapillai, CEO of Credal.AI. Credal protects your sensitive data across all AI apps. They ensure everyone at your company can get the benefits of AI like ChatGPT, without risking business secrets or protected data like PII making it into AI training. Think "Okta for AI".

Join us and listen to how Ravin started Credal, some of the ins and outs of the business, and the solutions his company offers.

You can check out their site at https://www.credal.ai

Podcast Interview With Ari Levertov CEO of Dark Horse Integrations

Tue, 17 Oct 2023 10:00:00 -0700

In this episode of "How To Scale Your Business" we explore events management and the digital service space with Ari Levertov. His company, Dark Horse Integrations, has the expertise and knowledge to help you achieve your goals. From event planning and management to digital marketing strategies, e-commerce solutions and more - they have the skills to help your business reach its full potential.

Additionally, Ari runs an entrepreneurial group chat with over 600 entrepreneurs.

Join us and listen to how Ari started Dark Horse Integrations, some of the different projects he's worked on recently, and the ins and outs of his entrepreneurial group chat. You can find out more information about his company here: darkhorseintegrations.com

How Jason Parker's Digital Initiatives Empower Veterans

Tue, 17 Oct 2023 10:00:00 -0700

Jason Parker, the game master at 'Tech for Troops', delves deep into the transformative power of gaming for veterans. Beyond the realm of professional gaming, Jason's initiatives provide a therapeutic outlet for veterans, addressing mental health challenges and offering a sense of community. From designing virtual race cars to harnessing the potential of platforms like Discord, Jason's innovative approach is reshaping the way we think about post-military support and the profound impact of digital spaces.

Chapters:

00:00:00 - Kicking Off: Gaming's Therapeutic Role for Veterans
00:01:09 - Tech for Troops: Elevating Nonprofits & Supporting Veterans
00:03:55 - Bridging Tech & Therapy: Enhancing Veterans' Lives Beyond the Battlefield
00:05:32 - The Real Deal: Unearthing Authentic Ways to Assist Veterans
00:09:20 - The Virtual Race: Inside Tech for Troops' Exciting Cup Series
00:12:43 - The Entrepreneurial Spirit: Risk-taking and Scaling in a Mission-driven Venture
00:14:20 - Celebrating Success: Recounting the Inaugural Tournament for Disabled Veterans
00:17:36 - Gaming as a Lifeline: Discord's Role in Strengthening the Veteran Community
00:18:24 - Reflecting on the Mission: Engaging with Tech for Troops and Its Vision

Links And Resources:

Jason Parker on LinkedIn
Tech for Troops
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Natasha Dillon of Fundfi is Scaling Her Merchant Funding Company

Mon, 16 Oct 2023 15:36:00 -0700

How Natasha Dillon of Fundfi is Scaling Her Merchant Funding Company

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Justin Starbird the CEO of The Aebli Group

Sun, 15 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we explore the dynamic world of marketing and business development with the TAG Team at The Aebli Group. They are a full-service agency that passionately crafts compelling stories and strategies to shine a spotlight on companies and innovations that are revolutionizing their industries.

Join us as we dive into their array of tools and services, which encompass website design, branding, content strategy, creative services, digital marketing, social media, podcasting, blogging, SEO, public relations, email strategy, event marketing, and more. Their capabilities extend to measuring, tracking, and analyzing campaign success and business development efforts.

From the initial stages of research and strategy creation to the final execution and analytics, The Aebli Group is prepared to provide a holistic marketing and business development experience. Discover how they can help businesses of all sizes generate awareness, build pipelines, and improve their bottom lines, regardless of location.

Visit aebligroup.com to witness their work in action, hear from satisfied clients, and gain a deeper understanding of their services. Learn how the power of a good story can transform your brand's trajectory.

Podcast Interview With Mark Sabbagh CEO of Diamond Trading Group

Fri, 13 Oct 2023 10:00:00 -0700

In this episode of 'How To Scale Your Business' we explore the manufacturing and logistics space with Mark Sabbagh, CEO of Diamond Trading Group. DTG is a trusted partner in global product trading and distribution. They specialize in sourcing the best consumer products at competitive prices while providing exceptional service across multiple industries. DTG's mission is to help emerging brands achieve growth and success by establishing strategic relationships to help them grow.

Join us and listen to how Mark started DTG, some of the retail companies he works with on a daily basis, and the ins and outs of working with companies around the globe.

To learn more about Diamond Trading Group, visit their website at dtgny.com

Podcast Interview with Sean Delaney the CEO of Whadif

Sun, 08 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we dive into the world of disaster and pandemic mitigation and recovery planning with Sean J. Delaney, an expert with over two decades of experience in helping Fortune 500 companies navigate crises and unexpected disasters.

Join us as we explore Sean's journey and his role as CEO of Whadif, LLC, where he specializes in strategic planning, organizational effectiveness, supply chain and risk management, and disaster and pandemic planning. Discover how Sean's expertise and unique blend of knowledge, experience, wit, and humor have helped businesses of all sizes strengthen their operations, innovate for the future, and prepare for crises that could otherwise lead to bankruptcy.

Learn about the critical importance of strategic responses and systems when dealing with unexpected disasters, and how Sean has consulted with major corporations like MetLife, Johnson & Johnson, JPMC, AIG, Uber, and many others to develop robust mitigation and recovery plans.

Tune in to gain insights into the world of disaster and pandemic planning, and discover the strategies that can mean the difference between business survival and failure. Visit Sean J. Delaney's website at https://www.whadif.com to learn more about his expertise and how he helps businesses prepare for the unexpected.

Podcast Interview with Mike Calvo the CEO of Pneuma Solutions

Sun, 08 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we explore the world of accessible cloud technologies and how they are transforming the lives of people with print disabilities. Join us as we delve into the pioneering work of Pneuma Solutions, a global leader in accessible cloud-based solutions with over 20 years of experience in the field.

Discover how Pneuma Solutions has been at the forefront of developing cloud-based accessibility solutions at the network level, providing organizations with the tools to securely deliver accessible information to print-disabled individuals. Learn how their innovative technology empowers consumers, students, employees, and citizens with a wide range of accessible options, enhancing their access to information and opportunities.

Join us to gain insights into the remarkable work of Pneuma Solutions and their commitment to making the digital world more inclusive and accessible for everyone. Visit their website at https://www.pneumasolutions.com to learn more about their accessible cloud technologies and the positive impact they have on the lives of individuals with print disabilities.

Podcast Interview with Elizabeth Dodson the Co-Founder of HomeZada

Wed, 04 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we explore the world of digital home management and organization with Elizabeth Dodson, the co-founder of HomeZada. Join us as we delve into the innovative technology that HomeZada offers to help homeowners effectively manage one of their most significant assets—their homes.

Discover how HomeZada simplifies the complexities of home management by providing a centralized platform to track home contents, equipment, appliances, and maintenance projects. Learn how this powerful tool enhances homeowners' awareness of essential tasks and repairs, making the management of their homes more efficient and stress-free.

Explore HomeZada Professional, a solution that empowers insurance and mortgage companies, real estate agents, builders, and property managers to offer superior service to their clients. By helping homeowners streamline their home management, these professionals can build long-term client loyalty and increase retention and referrals.

Join us to gain insights into how technology is transforming the way we manage our homes and assets. Visit their website at https://www.homezada.com to learn more about their digital home management solutions and how HomeZada is making homeownership more manageable.

Podcast Interview with Semhal Nasreddin the Founder & CEO of SOULSKY

Wed, 04 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we dive into the world of fashion and self-expression with SOULSKY, a unique clothing brand on a mission to help people look and feel amazing. Join us as we explore the vision of founder Semhal Nasreddin, an entrepreneur and designer dedicated to creating casual clothing that empowers individuals to pursue their dreams with confidence and comfort.

Discover how SOULSKY has become a lifestyle brand, offering a range of uniquely designed casual and athleisure wear for everyday people living extraordinary lives. Learn about the brand's commitment to providing clothing that not only looks great but also enhances the wearer's self-esteem, allowing them to chase their dreams with vigor.

Join us on a journey into the world of fashion, self-confidence, and empowerment. Explore how clothing can be a powerful tool for expressing one's personality and achieving success. Visit their website at https://soulskybrand.com to explore their collection and discover how SOULSKY is making a difference in the world of fashion and self-expression.

Podcast Interview with Stephen Ambrosini of 20/20 Financial Advisers

Wed, 04 Oct 2023 10:00:00 -0700

n this episode of 'How to Scale a Business,' we embark on a journey into the world of financial planning and wealth management. Join us as we explore the dedicated team at 20/20 Financial Advisers, a group of experienced financial professionals committed to helping individuals, businesses, and families achieve financial independence and secure their financial future.

Discover how 20/20 Financial Advisers places clients at the center of their services, providing comprehensive financial planning tailored to each client's unique needs. Explore the wide range of financial services they offer, from investment and wealth management to retirement income planning, tax strategies, risk analysis, and more.

Learn about the importance of ongoing support and how 20/20 Financial Advisers goes the extra mile to ensure that their clients' financial plans are not only created but also executed effectively. Tune in to gain valuable insights into managing your finances and securing a prosperous future.

Visit their website at www.2020fa.com to learn more about their services and how they can assist you on your path to financial independence.

Podcast Interview with Robert Diaz the Founder & CEO of Xtreme Websites

Mon, 02 Oct 2023 10:00:00 -0700

Links And Resources from Robert:

https://xtremewebsites.com/
info@xtremewebsites.com

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Tim Holliday Co-Owner of Business World Promo Supply

Sun, 01 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we explore the world of branding and promotional items with a client-centric approach. Join us as we delve into the expertise of Business World Promo Supply, your trusted branding and promotional item consultant, and discover how they help businesses make the right choices to achieve their objectives.

Learn how Business World Promo Supply guides clients in selecting the perfect products to enhance brand recognition, engage target prospects, and maintain connections with existing clients. Explore their wide range of branded items, from employee recognition to safety programs, all designed to grow businesses and foster brand recognition.

Discover the importance of consistent branding and how Business World Promo Supply can save you time and money by providing branding solutions, whether you have a small or large organization. Explore their accolades and awards that reflect their commitment to excellence in the field.

Visit their website at https://businessworldpromo.com to explore their extensive range of promotional products and learn how they can elevate your brand to new heights.

Podcast Interview with Matthew Baron CEO of Wholesale Nuts And Dried Fruit

Sun, 01 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we explore the world of wholesaling nuts, dried fruit, and seeds with a focus on quality and freshness. Join us as we delve into the exceptional offerings of Wholesale Nuts And Dried Fruit, a trusted seller committed to providing healthy ingredients and an exceptional customer experience.

Discover how Wholesale Nuts And Dried Fruit takes pride in setting the standard for wholesaling healthy and natural products, carefully selecting and packing 10 and 25-pound boxes of nuts, dried fruit, and seeds. Learn about their dedication to sourcing fresh produce from American and international farmers, with a commitment to minimal additives and chemicals.

Tune in to explore the world of edible seeds, the benefits of raw and roasted options, and the importance of keeping products fresh for customers like you. Visit their website at https://wholesalenutsanddriedfruit.com to discover a wide variety of wholesome ingredients to support your healthy lifestyle.

Podcast Interview with Brad Greer CEO of DrySee

Sun, 01 Oct 2023 10:00:00 -0700

In this episode of 'How to Scale to Scale a Business,' we explore the groundbreaking technology behind DrySee, a patented solution revolutionizing wound care. Join us as we dive into the world of waterproof, breathable liquid indicating bandages that are transforming the way we approach wound management.

Discover how DrySee's latest innovation is addressing a significant market opportunity by providing waterproof coverings with water invasion indicators, all while ensuring cost-effective materials and maximum profitability. This disposable bandage offers multiple patient benefits and stands out as a unique product in the field of wound care.

Tune in to learn more about DrySee's remarkable journey and how their innovative technology is making a difference in the world of healthcare. Visit their website at https://drysee.com to explore their cutting-edge wound care solutions.

Podcast Interview with Paul Pacun CEO & Founder of Vablet

Wed, 27 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we take a deep dive into the world of mobile sales enablement with Vablet, a cutting-edge platform designed to empower global enterprises and SMBs. Join us as we explore how Vablet's sales engagement solution is transforming the way businesses deliver content and tools to their mobile workforce, regardless of connectivity.

Discover how Vablet has helped renowned companies like Abbott Laboratories, Baxter Healthcare, and Credit Suisse overcome challenges related to content control, branding, messaging, and sales effectiveness. Learn how Vablet enables organizations to provide their sales and marketing teams with the right resources, boost productivity, and gain valuable insights into their sales activities.

Tune in to uncover the success stories and impactful results achieved by Vablet's clients, and find out how this innovative platform can help your business close more sales and drive growth. Visit their website at https://vablet.com to explore their comprehensive mobile sales enablement solution.

Podcast Interview with Doug Cornfield Director of D3Day

Wed, 27 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into a heartwarming initiative that celebrates the "Dream & Do" spirit within the disability community. The D3 program, led by Dave Clark, a professional baseball player who pitched from crutches, brings together children, caregivers, volunteers, coaches, and parents for fun-filled events that promote inclusion and awareness.

Join us as we explore how the D3 program not only offers rich marketing opportunities but also honors those who have made exceptional contributions to help others achieve their dreams. The "Dave Clark Pulling Each Other Along Award" recognizes individuals who have supported others in realizing their aspirations despite challenging circumstances.

Tune in to discover the inspiring stories and impactful work of the D3 program, and learn how they are making a positive difference in the lives of many. Visit their website at ww.d3day.com to find out more about their mission and how you can get involved.

How Daniel Messeca Redefines Financial Wisdom for Entrepreneurs

Tue, 26 Sep 2023 04:00:00 -0700

Daniel Messeca delves deep into the intricacies of financial management, both personal and business-related. With a fresh perspective on loans, balance sheets, and wealth accumulation, Daniel challenges traditional notions and offers transformative insights. From understanding the behavioral aspects of finance to the slow and steady journey of wealth creation, this episode promises a riveting exploration of money matters that goes beyond numbers.

Chapters:

00:00:00 - Money Matters: Unraveling the Psychology Behind Wealth Creation
00:04:28 - Transcending Money Blockades: Rewiring Perceptions of Wealth
00:08:09 - Bridging Business Aspirations and Financial Mindset: Keys to Growth
00:10:21 - Kickstarting Prosperity: Simple Automations for Financial Flourishing
00:14:40 - Roadmap to Riches: Cultivating Wealth through Incremental Strategies and Habits

Links And Resources:

Craftwork Capital
Daniel Messeca on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Matt Domo the CEO of FifthVantage

Mon, 25 Sep 2023 10:00:00 -0700

Links And Resources from Matt:

matt.domo@fifthvantage.com
https://www.linkedin.com/in/mattdomo/
+1 206-604-0232

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Chas Henry Founder of C.H. Local Media

Sun, 24 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we dive into the world of digital marketing and brand-building with C.H. Local Media, a results-driven agency focused on helping businesses increase leads and revenue by reaching their customers effectively.

Join us as we explore how C.H. Local Media specializes in crafting personalized strategies to maximize ROI, emphasizing the importance of tailored campaigns in the diverse landscape of digital marketing. Their expertise in web design, SEO, SMS marketing, and online ad campaigns has helped numerous businesses thrive in a competitive market.

Tune in to gain exclusive insights into the world of digital marketing, and discover how C.H. Local Media can help your business stay ahead of the competition. Visit their website at https://chlocalmedia.com to learn more about their services and how they can elevate your brand's online presence.

Podcast Interview with Norman L. Kinsey III the Co-Founder & CEO of Liftoff Agent

Fri, 22 Sep 2023 10:00:00 -0700

Links And Resources from Norman:

norman@liftoffagent.com
https://www.linkedin.com/in/nlkiii/
+1 925-325-1333

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with David Hirschfeld the Founder & CEO of Tekyz Corp

Fri, 22 Sep 2023 10:00:00 -0700

Links And Resources from David:

david@tekyz.com
https://www.linkedin.com/in/dhirschfeld/
+1 480-570-8557

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Breck L. Rice the CRO/Co-Founder of ServRx

Fri, 22 Sep 2023 10:00:00 -0700

Links And Resources from Breck:

breck@servrx.com
https://www.linkedin.com/in/breckrice/
+1 480-696-0659

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Trent Denman the Founder of Elevation Performance Group

Fri, 22 Sep 2023 10:00:00 -0700

Links And Resources from Trent:

trent@trentdenman.com
https://www.linkedin.com/in/trentdenman/
+1 970-673-7085

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Mansour Khatib CEO of GBT Technologies Inc.

Wed, 20 Sep 2023 00:15:00 -0700

In this episode of 'How to Scale a Business.,' we explore the innovative strides made by GBT Technologies Inc. (OTCO: GTCH). Join us as we delve into the development of their real-time, heuristic-based mobile technology, set to revolutionize the world of IoT, AI, cybersecurity, and more.

Discover how GBT's advanced microchip technology is poised to create a global network, offering enhanced mobile computing power, database management, and other cutting-edge features. Their Guardian Patch, a GPS-independent Mobile Integrated Circuit technology, is a game-changer that can track objects anywhere on Earth.

Tune in to gain exclusive insights into the future of technology and the potential of GBT's groundbreaking innovations. Visit their website at www.gbtti.com to learn more about their transformative tech solutions.

How Jakub Grajcar Uses Content to Build Powerful Networks

Tue, 19 Sep 2023 10:00:00 -0700

Jakub Grajcar, the content marketing manager at ZenPilot, delves deep into the transformative world of content-based networking. Drawing from his unique journey, from an English enthusiast to a marketing maven, Jakub shares invaluable insights on leveraging content to foster genuine relationships and grow business networks. Dive in to discover how content can be a powerful tool in building lasting connections and expanding one's referral network.

Chapters:

00:00:00 - Boosting Agency Productivity: Tackling Burnout with ClickUp
00:03:12 - My Journey to Zenpilot: Networking and ClickUp as Catalysts
00:06:21 - ClickUp & Teamwork: The Perfect Duo for Streamlined Project Management
00:09:57 - Beyond First Impressions: Cultivating Lasting Connections through Follow-Ups
00:12:34 - The New Age of Networking: Harnessing Content for Genuine Relationships
00:14:43 - Pioneering Media Brands: The Next Wave in Content-Based Networking
00:16:00 - Paul's Precision: How Attention to Detail Transformed a Software Agency
00:19:36 - Navigating ClickUp: Sidestepping Setup Snags with Insights from ZenPilot

Links And Resources:

ZenPilot Website
Jakub Grajcar on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Nic McKinley Navigates the Challenges of Scaling with Purpose

Tue, 19 Sep 2023 04:00:00 -0700

Nic McKinley gets into the intricacies of decision-making, emphasizing the paramount importance of trust. Drawing from experiences in an embassy to leading the Deliver Fund, the conversation traverses the challenges of scaling a business, the horrors of human trafficking, and the nuances of problem-solving using a first principles framework. With references to Simon Sinek's structure and Elon Musk's strategy with Tesla, this episode offers a comprehensive exploration of leadership, mission-driven business, and global issues.

Chapters:

00:00:00 - Kicking Off: Nic Mckinley on Trust and Decision-Making
00:02:43 - The Core of Entrepreneurship: Problem-Solving as the Route to Success
00:08:53 - Tackling Global Issues: Deriving Micro Solutions from Macro Challenges
00:10:32 - Leadership Insights: Effectively Scaling in Business Environments
00:12:45 - Team Dynamics: Harnessing Collective Strength for Optimal Results
00:15:46 - The Growth Blueprint: Aligning Talent with Vision and Mission

Links And Resources:

Nic McKinley on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Dr.Damodar Sahu Co-Founder/CGO of Data Safeguard Inc.

Mon, 18 Sep 2023 10:00:00 -0700

In this episode of 'Revolutionizing Data Security with Data Safeguard,' we dive into the cutting-edge solutions provided by Data Safeguard, a company on a mission to transform data privacy and synthetic fraud prevention using the power of artificial intelligence. Join us as we explore how their Cognoscible Computing Engine (CCE®) is reshaping the way businesses protect valuable data and prevent financial fraud.

Discover how CCE® automates customer privacy protection and data safeguarding, offering products like redaction (ID-REDACT®), masking (ID-MASK®), global synthetic fraud losses (ID-FRAUD), anti-money laundering (ID-AML), and data science lab (ID-DSL). These solutions enable companies to focus on diligent data protection, avoiding penalties and financial losses.

Tune in to gain exclusive insights into the future of data security, where AI and deep learning are used to understand the scope, risks, and vulnerabilities organizations face today. Visit their website at https://datasafeguard.ai to learn more about their revolutionary technology and its impact on the business world.

How Brandon McKee Leverages Data for Effective Marketing Strategies

Mon, 18 Sep 2023 04:00:00 -0700

Hector interviews Brandon McKee, the CEO of WinBig Media. Brandon shares his journey from the fitness industry to the world of marketing, where he has helped numerous clients achieve success. He emphasizes the importance of utilizing data to understand customers and create effective marketing strategies. Brandon also discusses the key steps in WinBig Media's undefeated marketing system and highlights examples of how data-driven insights have led to impactful changes for businesses.

Chapters:

00:00:00 - Preparing for Change: Navigating Services in Uncertain Times
00:04:45 - Respect and Transparency: Keys to Effective Business Leadership
00:07:47 - Efficiency, Creativity, and Testing: The Secrets of Successful Campaigns
00:09:51 - Leveraging Customer Insights: A Dog Ownership Case Study
00:12:25 - Ownership of Success: Taking Charge of Your Business Journey
00:14:19 - Expanding Partnerships for Increased Revenue in Sports and Entertainment
00:16:16 - The Undefeated Marketing System: Steps for Maximizing ROI
00:18:20 - Colors and Fonts Impact: Testing Ad Performance Strategies
00:20:08 - Embracing Change and AI: Preparing for a Dynamic Marketing Landscape

Links And Resources:

Win Big Media
Brandon McKee on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Nimit Sawhney Co-Founder/CEO of Voatz

Sun, 17 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the groundbreaking mission of Voatz, a company at the forefront of revolutionizing the way we participate in democracy. Join us as we explore how Voatz is making the electoral process safer, more accessible, and secure through innovative technology.

Discover how Voatz's military-grade technology is enabling secure voting from smartphones in various types of elections, including overseas citizen absentee voting, political party conventions, university student government elections, and more. We'll uncover how Voatz combines high-security and low-security measures to protect voter privacy and ensure the integrity of the vote.

Tune in to gain exclusive insights into the future of voting and identity verification, where smartphone biometrics and blockchain technology are transforming the landscape. Visit their website at https://voatz.com to learn more about their mission and how you can get involved in shaping the future of democracy.

Podcast Interview with Alan Zhao Co-Founder/Head of Marketing of Warmly

Sun, 17 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the cutting-edge solutions provided by Warmly, a company dedicated to accelerating revenue growth. Join us as we explore how Warmly's AI Warm Leads Platform is transforming the way businesses identify and capitalize on in-market opportunities.

Discover how this innovative platform shines a light on your sales pipeline by continuously monitoring buying intent signals across your website, outbound efforts, and CRM. We'll uncover how Warmly empowers your revenue team to progress opportunities faster and consistently achieve pipeline goals, quarter after quarter.

Tune in to gain exclusive insights into the future of revenue optimization, and learn how Warmly is helping businesses thrive in a competitive landscape. Visit their website at https://warmly.ai to explore their game-changing solutions.

Doaa Darwish - Filling Your Cup While Serving: Business Secrets

Sun, 17 Sep 2023 03:15:00 -0700

In this episode, Doaa Darwish demystifies the entrepreneurial path, spotlighting the immense value of varied connections and the art of identifying the perfect customer. She stresses that true success lies not just in action but in cultivating diverse interactions, pivotal for business growth. By touching on her experiences, she champions resilience, the essence of understanding consumer needs, and the significance of an ever-evolving mindset. This episode serves as a beacon for entrepreneurs, providing them a strategic blueprint for steadfast growth and success

Chapters:

00:00:00 Doaa Darwish: Cultivating the Entrepreneur Mindset in Executives and Business Owners
00:04:39 Perfecting Your Customer Identification: The Pivotal Move for Business Expansion
00:06:01 Coach to Champion: Enabling Coaches to Engage with a Wider Audience
00:08:04 Navigating from Struggles to Success: Adapting and Growing Amidst Flux
00:10:22 The Art of Balance: Replenishing Yourself While Serving Others
00:13:13 Liberation: Inviting Help and Surmounting Obstacles in the Training Sector
00:15:42 Accelerating Growth: Harnessing the Strength of Learning and Varied Networks

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Cady Wolf's A23 Became a Beacon for Women Entrepreneurs

Sat, 16 Sep 2023 10:00:00 -0700

Cady Wolf dives into the inception and evolution of A23, a groundbreaking platform that empowers women to chart their own work destiny. From offering fractional executive roles for budding startups to fostering a flexible work environment, Cady's vision has redefined the modern work landscape. Through challenges and triumphs, her journey showcases the importance of confidence, innovation, and a keen understanding of market demand.

Chapters:

00:00:00 - Redefining Work: The Genesis of A23 and Women's Empowerment
00:02:07 - Championing Women Leaders in Travel & Hospitality: A New Marketplace
00:03:42 - Disrupting the Norm: A23's Innovative Approach to Work & Leadership
00:05:34 - The A23 Vision: Elevating Women and Opening New Avenues of Opportunity
00:09:17 - Growth Hacks: Strategies for Amplifying Business Reach and Impact
00:10:44 - The Advantage of Diversity: Fresh Perspectives in Steering Success
00:14:41 - Join the Revolution: Engaging with Cady Wolf and A23's Network of Change-makers

Links And Resources:

A23 Advisors
Cady Wolf on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Yong-Soo Chung Defines the Five Growth Channels for Online Business

Fri, 15 Sep 2023 04:00:00 -0700

Yong-Soo Chung delves deep into the intricacies of scaling businesses, the power of partnerships, and the potential pitfalls of e-commerce. Drawing from personal experiences, he sheds light on the challenges he faced, from fulfillment issues to navigating the dynamic world of Twitter ads. With a unique blend of strategy and creativity, Yong-Soo offers invaluable insights that promise to reshape how we view modern e-commerce and business growth.

Chapters:

Links And Resources:

Yong-Soo Chung on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Stefan Lukianov Founder/CEO of Salve Therapeutics

Thu, 14 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the groundbreaking work of Salve Therapeutics, a visionary company at the forefront of revolutionizing gene therapy and drug development. Join us as we explore their mission to expand the frontiers of medicine and bring hope to patients with intractable and incurable genetic diseases.

Discover how Salve Therapeutics is creating VirCAD© (Virus Computer-Aided Design), a cutting-edge platform powered by high-performance computing, accessible in the cloud, and equipped with AI/ML capabilities. This bioCAD platform is poised to change the landscape of cell and gene therapies, vaccines, oncolytics, antibiotics, and more by designing and testing new viral drugs with unmatched precision, efficiency, and customizability.

Tune in to gain exclusive insights into the future of precision medicine and learn how Salve Therapeutics is spearheading innovation to provide targeted solutions for genetic disorders, offering new hope to countless patients around the world.

How Carter Williams Builds a Strong Network to Drive Venture Capital Success

Thu, 14 Sep 2023 04:00:00 -0700

Hector interviews Carter Williams, the CEO and Managing Director of I Select Fund, a venture capital fund focused on ag tech and health tech. Carter discusses the importance of addressing the connection between food and health care costs and explains how I Select Fund is investing in innovative solutions to improve the quality of food and healthcare. He also shares insights on the challenges of running a venture fund and a fintech startup simultaneously, and the role of building a strong network in driving success.

Chapters:

00:00:00 - Innovating Venture Capital: Carter Williams & iSelect Fund
00:01:52 - Scaling Innovation: Boosting Venture Capital in the US
00:04:38 - Balancing Technology and Entrepreneurship: Venture Fund Challenges
00:06:40 - Driving Adoption in Agricultural Technology: Building Strong Relationships
00:10:21 - Scaling Challenges: Innovating Adoption for Ag Tech
00:15:18 - Customer-Centric Approach: Importance of Listening and Communication
00:19:05 - Evolving MVP Funding in Venture Capital: Embracing ChatGPT for Product-less MVPS
00:20:14 - Empowering Customers: Puma's Custom Shoe Design Experience
00:22:45 - Nostalgia of 1995: A Tale of Downloading Netscape
00:26:16 - Disrupting Transportation with AI: A $400 Million Opportunity

Links And Resources:

iSelect Fund
Carter Williams on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Deanna Shimota CEO of GrowthMode Marketing

Wed, 13 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we take a deep dive into the world of business growth strategies. Join us as we explore how GrowthMode Marketing, a full-service B2B marketing agency, is singularly devoted to helping companies achieve their growth objectives.

Discover how they unlock the potential of businesses by understanding their goals and crafting growth marketing strategies and programs tailored to meet those objectives. We'll explore the three core principles they rely on to propel organizations into growth mode: Build, Grow, and Lead.

Tune in to uncover the insights and expertise that make GrowthMode Marketing a driving force behind business expansion, and learn how these principles can empower your company to reach new heights of success.

John Michael Lender - From Limits to Liberation: Harness Self-Identity Power

Tue, 12 Sep 2023 10:00:00 -0700

In this episode, John Michael Lender, takes us on a journey of personal growth, emphasizing the potential within each of us. We are encouraged to shrug off the constraints of negative thoughts and self-talk, replacing them with powerful, inspiring ones. By identifying the blind spots and unseen barriers hindering our progress, we can begin to remove these hidden obstacles and reach new heights of success. We also explore goal-setting techniques and the importance of maintaining deadlines to keep us motivated. A key feature of the episode involves starting a podcast, where John Michael imparts his own experiences to inspire listeners to act on their passions. This episode serves as a compass guiding us toward personal transformation and entrepreneurial triumph.

Chapters:

00:00:00 Stagnation's Cost: Losing Mind & Identity Grip
00:02:31 From Quietude to Triumph: An Entrepreneurial Liberation Tale
00:06:26 Scripting Success: Mastering Mind & Disarming Negativity
00:07:35 Unleash Neural Might: Self Talk Institute's Role in My Journey
00:13:16 Written Goals' Magic: Clear Dates, Cleared Hurdles
00:15:12 Self-Identity's Force: Conquering Procrastination & Limiting Beliefs
00:17:04 Beyond Labels: Harnessing Hidden Leadership Potential
00:19:27 Idea to Victory: Anatomy of a Flourishing Podcast

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Axel Tillmann CEO of Alpha Consult

Mon, 11 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we embark on an insightful conversation with Axel Tillmann, the mastermind behind Alpha-Consult's global strategy consulting prowess. Alpha-Consult, a strategic powerhouse, specializes in Corporate Identity, GoingToMarket, Sales Management, Technology Roadmap, Fund/Capital Raising, and Coaching, across a spectrum of industries, including Telecom, Healthcare, Communications, Network Security, Network Management, Energy, Travel, and Internet.

Join us as we delve into Axel Tillmann's extensive experience and profound insights into helping companies from startups to SMBs navigate international markets, particularly the US and Europe. Discover how Alpha-Consult offers top-tier leadership on a part-time basis, allowing companies to access C-Suite expertise without the full-time salary commitment.

Axel Tillmann is a recognized figure in Silicon Valley, frequently serving as a judge and mentor at competitions, with a track record of mentoring winning companies. With partners boasting over 20 years of experience in startup and public company leadership, Alpha-Consult also brings a wealth of connections to assist with fundraising efforts.

Additionally, we'll explore Alpha-Consult's collaboration with Elitevivant, a premier Digital Marketing and Design firm, to implement the strategies they develop.

Tune in to gain exclusive access to Axel Tillmann's strategic wisdom, industry expertise, and insights into scaling businesses for global success. Learn how Alpha-Consult can be your key to unlocking new horizons in the world of business.

Podcast Interview with Adam Balinski Founder of Crushendo

Sun, 10 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we embark on an inspiring conversation with Adam, the driving force behind Crushendo's mission to revolutionize legal education. Crushendo, a groundbreaking platform, empowers law students with mnemonic-rich audio outlines and flashcards to ace exams and reach their full potential.

Join us as we delve into Adam's incredible journey, uncovering the keys to transforming legal education. Discover how this visionary leader is reshaping the way students prepare for the bar exam, the MPRE, and final exams, all while championing innovative solutions. From library liberation to legal education reinvention, Adam's insights shed light on the path to a brighter future for aspiring lawyers.

Tune in to gain exclusive access to Adam's experiences, strategies, and educational wisdom, and learn how to ignite change and improvement in the world of legal education on iTunes Leave us a review!

For more information about Crushendo and to explore the revolutionary resources they offer, visit their website at https://crushendo.com/.

Podcast Interview with Darren Sweet Founder of Second Skinz

Wed, 06 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we embark on an energizing conversation with Darren, the driving force behind Second Skinz, a Performance Apparel Company revolutionizing activewear. Second Skinz, your ultimate destination for high-performance shirts, jackets, and hoodies, is all about making you look good and feel good!

Join us as we delve into Darren's journey, unraveling the secrets to Second Skinz's exceptional products and unbeatable prices. Discover how this visionary leader is reshaping the activewear industry by combining style and performance. From design to delivery, Darren's insights will guide you through the path to enhancing your athletic performance while maintaining your fashion-forward edge.

Tune in for an exclusive look into Darren's passion, strategies, and entrepreneurial wisdom, and learn how to elevate your performance by embracing the perfect blend of fashion and function.

Podcast Interview with Craig Nandoo President of JBK Wellness Labs

Wed, 06 Sep 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we embark on a captivating journey with Craig Nandoo, President of JBK Wellness Labs, and delve into the rich history of herbal beauty formulations. Join us as we explore the age-old wisdom that fuels our modern green beauty movement, tracing back centuries to traditional medicine.

Discover the magic of our proprietary herbal formulas, now accessible through JBK Private Label, empowering smaller businesses to harness the power of nature. Whether you're a novice in herbal product formulation or a seasoned expert, our program simplifies your brand's launch and nurtures your entrepreneurial spirit.

Meet a 9th-generation master herbologist, doctor, author, and formulator, as we uncover how ancient medicine has shaped our guest's extraordinary path. Tune in to unlock the secrets of natural beauty and modern wellness, bridging the gap between tradition and innovation.

Podcast Interview with Jeffery Lakes, Founder of Cards Cash Rewards LLC

Mon, 04 Sep 2023 10:00:00 -0700

You can also check Jeffery Lakes' Website: cardscashrewards.com

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with David Bash Co-Owner/CEO of Get Up Productions

Mon, 04 Sep 2023 10:00:00 -0700

Podcast Interview with David Bash Co-Owner/CEO of Get Up Productions

Email: david@getupproductions.com
Phone number: +1 706-945-4893

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Podcast Interview with Kai Nurullaev CEO of Luxendary

Thu, 31 Aug 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we dive into a dynamic conversation with Kai, the visionary leader at the helm of Luxendary for almost 9 years. Luxendary, a trailblazing brand, offers a distinctive blend of "Non-Boring Tech Accessories" and excels in the realm of "Fashion Accessories Manufacturing."

Join us as we explore Kai's remarkable journey, uncovering the secrets behind Luxendary's success story. Discover how this forward-thinking leader has championed the fusion of technology and fashion, carving a unique path in the business world. From strategy to innovation, Kai's insights illuminate the route to thriving in a competitive landscape while maintaining an unwavering commitment to creativity and quality.

Tune in to gain exclusive access to Kai's experiences, strategies, and entrepreneurial wisdom, and learn how to make your mark by embracing innovation and distinction.

Podcast Interview with Jeffrey Mendez- Founder of A11ywatch.com

Fri, 25 Aug 2023 10:00:00 -0700

Links And Resources:

Connect with Jeffrey Mendez on Discord.
Check his website for more information at a11ywatch.com
Fastest web crawler and Indexer made by Jeffrey Mendez, check it out here.

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Podcast Interview with Gandalf Clarke & Ellen Clarke, Founder of Batallion13

Thu, 24 Aug 2023 08:15:00 -0700

Links And Resources:

Check Gandalf Clarke Linkedin.
Check Ellen Clarke Linkedin.
Check their website for more information: b13books.com
You can also check their Youtube channel here.

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Podcast Interview with Diana Cross, President at RNDI Companies, Inc.

Thu, 24 Aug 2023 00:00:00 -0700

Links And Resources:

Check Diana Cross Linkedin.
You can also check her website for more information: rndicompanies.com

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Chuck Reynolds- CTO & Founder at Technical Systems Integrators

Thu, 24 Aug 2023 00:00:00 -0700

Links And Resources:

Check Chuck Reynolds's Linkedin Here.
Check his website for more information about his company: tsieda.com.

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Gabriella Delorenzo Helped Mushroom Media Grow by Leveraging Creativity, Exploring New Technology, and Having Authenticity in Marketing Wine and Spirits

Wed, 23 Aug 2023 00:00:00 -0700

In this episode of 'How to Scale a Business', Gabriella Delorenzo, a seasoned marketer in the wine and spirits industry, shares key factors for successful marketing in this competitive field. Delorenzo highlights the significance of creativity, staying up to date with regulations, consistent branding, adapting to new technologies, finding aligned influencers, and the importance of authenticity in marketing. This episode provides valuable insights and strategies for marketers in the wine and spirits industry.

Links And Resources:

Mushroom Media
Gabriella Delorenzo on LinkedIn
Gabriella Delorenzo on Instagram

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Podcast Interview with George Kriza: Founder of Challenging Decisions

Tue, 22 Aug 2023 10:00:00 -0700

Welcome back to How to Scale a Business! In this episode, we have the privilege of diving into the world of business consulting with a seasoned expert, George Kriza. With a wealth of experience as a C-Level business consultant, George shares his insights, strategies, and stories from his extensive career. Whether you're an aspiring consultant or a business enthusiast, get ready to glean valuable advice from our conversation with George Kriza.

Links And Resources:

Connect with George Kriza on LinkedIn
You can also check his website here: challengingdecisions.com

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Steve Rix CEO of PlayLab

Mon, 21 Aug 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the innovative Playlab Project—an edutaining revolution that's reshaping how we approach engagement, diversity, equity, inclusion, and productivity. Join us as we uncover the journey of a team that spent three decades experimenting with play as a transformative tool, accumulating a wealth of knowledge from 10,000 case studies and 2500 team experiences. Our guest reveals how this TikTok-like program collects intelligible data from the bottom up, bridging generational gaps and fostering authentic connections. Discover how strategic play can turn stressed workplaces into thriving, mentally healthy playgrounds, where collaboration soars and quiet quitting becomes a thing of the past. Tune in to learn how to leverage the Playlab Project's insights and techniques to create a workplace where productivity thrives, and the principles of DEIB are honored at every step.

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Daniel Khiyayev CEO of PPCDan.net

Sun, 20 Aug 2023 10:00:00 -0700

In this episode of 'How to Scale a Business,' we delve into the realm of unparalleled client acquisition with Daniel, an expert in driving consistent leads, appointments, and sales through Google Ads. Learn how their conversion-focused tactics, rooted in profit tracking and throughput systems, prioritize sales over leads and shopping cart views.

Drawing from over 10 years of experience, Daniel shares battle-tested insights, having orchestrated success for both affiliate marketing endeavors and over 50 businesses with Google Ads. Discover tangible strategies that transcend theory, as they reveal the blueprints to amplify your campaigns and secure sales-driven growth.

Tune in to understand how Daniel has propelled businesses to accumulate over $30 million in revenue from 300,000 leads, with 100,000 documented on their YouTube channel. Explore their hands-on approach, including advanced techniques found in their Featured case studies section, setting them apart from conventional resources.

Join us to uncover the art of client acquisition through Google Ads and how to seamlessly implement these strategies into your business. With a complimentary 15-minute consultation to ensure compatibility, Daniel ensures your journey towards success is marked by transparency and actionable insights.

Exploring the Five Star Universe: From Musical Notes to Business Success with David MacEachern

Sat, 19 Aug 2023 10:00:00 -0700

Prepare for a musical note or two with David MacEachern, the once-professional musician turned CEO of Five Star Universe. Our conversation explores David's metamorphosis from the melody and harmony of music to the rhythm and blues of business, spinning the fascinating tale of Five Star Universe's journey from a seedling idea in the nineties to a flourishing digital enterprise. With a keen focus on the significance of continuous learning and technological adaptability, David offers a rich and vibrant behind-the-scenes tour of his company. More than just a business chat, this conversation is infused with the intriguing story behind the Five Star Universe moniker and how it has been instrumental in sculpting its identity.

Can Google be your business' best friend? David certainly thinks so! In this episode, he educates us on how to harness the SEO power of Google, making it a lucrative ally in your business strategy. As he expounds on his perspectives about partnerships, collaborations, and the strategic sharing of equity, you soon realize that David's business playbook is far from ordinary! His words of wisdom for fellow entrepreneurs? Set milestones, stay determined, and remain deadline-free. Lastly, a dash of gratitude and a pinch of encouragement wrap up this enlightening episode, as David shares valuable nuggets on amplifying your podcast's reach, leveraging social media, and engaging your audience with a heartfelt shoutout to his listeners. Buckle up, and let's embark on a journey through the Five-Star Universe!

Podcast Interview with Chantale Suttle who is Founder of DADvocacy and justprenups.com

Fri, 18 Aug 2023 10:00:00 -0700

In this episode, we delve into the intriguing world of prenuptial agreements and the role of a mediator in marriages. Our guest, Chantale Suttle, brings her extensive experience as a mediator and legal expert to the table, shedding light on the often misunderstood concept of prenups and how mediation can positively impact marriages, talks about the differences in marriage from the old generation to a new generation. This is a must-listen and you can learn a lot in this episode about marriage.

Links And Resources:

Connect with Chantale Suttle on LinkedIn
You can also check her website here: dadvocacy.com, justprenups.com

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Lauren Duke Founded PerfectMed by Focusing on Enhancing the Patient Experience

Thu, 17 Aug 2023 10:00:00 -0700

In this episode of 'How to Scale a Business', Lauren Duke, the Founder of Perfect Med, emphasizes her passion for enhancing the patient experience and her admiration for individuals striving to raise the bar. She highlights the trend she has observed in the medical field, where small practices sell to larger groups to alleviate HR and financial burdens, leverage corporate branding power, and tap into a reliable patient referral network. Lauren has specifically been working with dermatology groups, medical spas, and dental/ortho groups that face challenges in maintaining brand consistency and delivering quality care and patient satisfaction. To address this issue, she acts as a B2B Integrationist, replicating the parent company's culture, vision, mission, values, and goals in each newly acquired practice. Lauren emphasizes the importance of intentionality and avoiding leaving things to chance in this process.

Links And Resources:

PerfectMed Consulting
Lauren Duke on LinkedIn
Lauren Duke on Instagram

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcast Interview with Phyllis Elin CEO of Knowledge Preservation

Wed, 16 Aug 2023 10:00:00 -0700

"This episode of 'How to Scale a Business' delves into the art of Strategic Information Governance with Ms.Elin, illuminating the path to defensible and cost-saving practices. Discover the blueprint for seamlessly creating, deploying, and maintaining effective data strategies. Our guest highlights the criticality of adapting to evolving trends and shares invaluable insights on aligning every action with business goals. Tune in to unlock the secrets of thriving in a data-driven world and steering your enterprise toward triumph."

How Steve Lover is Creating a Culture of Confidence in the Workplace

Thu, 10 Aug 2023 10:00:00 -0700

In this episode, we dive into the power of confidence and how it can transform your business. Our guest, Steve Lover, shares his journey from being a rabbi to becoming a successful business coach. He emphasizes the importance of hiring employees with the right aptitude, attitude, and work ethic, while also highlighting the significance of coachability. Steve breaks down the steps to develop confidence in your employees and explains how it can lead to greater success and a stronger team. If you want to unlock the key to business growth, this episode is a must-listen.

Links And Resources:

(Presale) The Confidence Ignitor: A Blueprint to Ignite Employees' Confidence
Connect with Steve on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

The Luxe Licensing Journey: Insights from Daniel Scott on QVC, Partnerships, and the Future of Diamonds

Wed, 09 Aug 2023 00:00:00 -0700

In this episode of 'How to Scale a Business' Daniel Scott, the founder of Luxe Licensing, shares his experience working at QVC and his valuable lessons in the live television industry. He also discusses the importance of SWAT analysis in elevating a brand's presence and reaching a specific audience. Dan talks about his work with Chanel and Scott Kaye and the future plans of high-ticket watch company Breitling. The conversation also touches on the use of lab-grown diamonds in various industries and the debate surrounding their impact on the jewelry industry's heritage and romance. The episode concludes with a discussion on the importance of early adopters and the challenges of matching diamonds in the industry.

The Power of Perspective: Embracing Diversity, Relevance, and Innovation in Business

Wed, 09 Aug 2023 00:00:00 -0700

This episode of 'How to Scale a Business' features the principles of Mr. Ozturan, emphasizing the importance of learning from individuals regardless of their status. He highlights the significance of ensuring that every action taken is relevant to one's business. Furthermore, Murat emphasizes the need to invest time in understanding new trends and developments, exploring how they can be effectively incorporated into one's business strategies. Tune in to gain insights on how to maximize growth and success in your own entrepreneurial journey.

How Mahnaz Javid Grew Mona Foundation by Transforming Organizations and Lives through Prioritizing People, Streamlining Processes, and Utilizing Efficient Tools

Tue, 08 Aug 2023 00:00:00 -0700

During the show, Mahanz emphasizes the significance of prioritizing people, streamlining processes, and utilizing efficient tools to ensure scalability within an organization. She highlights the crucial role of having a CRM system in place. Mahanz believes that her passion for others forms the core foundation of her work, viewing humanity as interconnected leaves on a tree. She asserts that adopting this perspective can lead to transformative improvements in various aspects of life.

How Bonnie Surie Guides Entrepreneurs to Achieve Their Vision and Goals

Fri, 04 Aug 2023 04:00:00 -0700

Bonnie Surie sits down to discuss the importance of mindset and how it impacts business success. Bonnie shares her personal transformation journey and how she helps her clients upgrade their mindset to achieve their goals. She explores the relationship between mindset and business growth, and how tapping into the power of the imagination can lead to tangible results. Bonnie provides practical exercises, such as the "Inform Your Future" visualization and the "Share the Stage" technique, that listeners can implement to improve their mindset and take their business to the next level.

Chapters

00:00:00 - Embracing Your Heart's Vision: Overcoming Fear
00:01:17 - My Transformational Journey: From Anger to Awakening
00:06:44 - Connecting Energy and Business Success
00:10:20 - Internal Change for External Success: The Power Within
00:12:37 - Sharing Your Message: Practical Steps
00:15:03 - Harnessing The Power of Your Future Self
00:19:14 - Embracing Opportunity: Overcoming Fear

Links And Resources:

The Free Me Journey
Bonnie Surie on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Tomi Wahlstrom Helps Soccer Players Unlock Their Full Potential

Tue, 01 Aug 2023 10:00:00 -0700

In this episode of "How to Scale a Business," Dr. Tomi Walstrom takes us on a journey through the world of soccer and business. As the CEO of a unique soccer training academy, Dr. Walstrom shares his insights on teamwork, communication, and the power of providing opportunities for dreamers. From initiation rituals to unlocking dreams, he reveals the secrets to effectively managing a team and scaling a business. With a focus on balancing ambition with practicality, Dr. Walstrom's perspective challenges conventional thinking and offers a fresh approach to success. Whether you're a soccer enthusiast, a business owner, or simply someone seeking inspiration, this episode will leave you motivated to pursue your dreams and embrace the power of teamwork. Tune in to discover the fascinating intersection of sports and entrepreneurship.

Links And Resources:

Tomi Lennart Wahlström
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Zamir Shukho created Vibranium.VC and helps SAAS Entrepreneurs Scale

Mon, 31 Jul 2023 10:00:00 -0700

On today's episode, Leah sits down with Zamir Shukho, the Founder and General Partner of the Vibranium.VC venture fund.

With 20 years of professional experience, he has a background as a serial entrepreneur having created 10 companies and organizations. He is also an expert in venture capital, management, and corporate innovation. In addition to this, he is a startup mentor and a certified coach of the Stanford I2M program.

Check out their new Softlanding program for startups.

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Tom Butera Built CompanionCast Network by Leveraging Authenticity, Consistency, and Good Content Creation in Doing Podcast Advertising and Marketing.

Fri, 28 Jul 2023 00:00:00 -0700

In this episode, Tom emphasizes the significance of authenticity and connection for podcast hosts. He highlights the power of having a promo code for podcast advertising, which can greatly enhance its effectiveness. Tom also stresses the importance of consistency in podcasting, from posting regularly to staying focused on specific topics. Moreover, he shares that being a skilled content creator is the key to success in the marketing and advertising realm, particularly in the world of podcasting. Tune in to gain valuable insights on how to thrive as a podcast host and marketer.

How Ramsey Shaffer is Navigating the Challenges of Scaling a Tech Startup

Tue, 25 Jul 2023 04:00:00 -0700

In this episode of How to Scale a Business, Hector Santiesteban sits down with Ramsey Shaffer, the CEO and Co-founder of Uptrends.ai. Ramsey shares his journey of Uptrend.ai, from its inception as a small project by two college students to its evolution into a significant platform for DIY stock traders. Ramsey shares insights into the challenges they faced, the breakthroughs they achieved, and the strategies they employed to scale their business. They dive into the world of stock market news monitoring, the importance of user feedback, and the role of AI in deciphering market trends.

Chapters:

00:00:00 - Ramsey Shaffer's Vision for Uptrends.ai and Future Outlook
00:05:45 - Decision-Making in the Unknown: Navigating the Corridor
00:09:09 - Overcoming Initial Skepticism: The Success of Trendy Strategies
00:12:29 - Enhancing Development through Continuous Feedback and Strategic Planning
00:14:38 - The Payoff of Perseverance: Uptrends.ai's Growth Journey
00:17:10 - The Debugging Adventure: Handling Errors and Systematization
00:18:57 - A Glimpse into the Future: Ramsey Shaffer's Vision for Uptrends.ai

Links And Resources:

Uptrends AI
Ramsey Shaffer on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Angela Liu Helps Companies Be More Efficient by Caring About People

Thu, 13 Jul 2023 04:00:00 -0700

In this episode, Angela Liu underscores the integral role of teamwork, efficient communication, and strategic project management in scaling a business. Drawing on her gaming experiences, she advocates for collaboration and a team-centric culture. She explores the value of humanizing systems and time tracking for boosting productivity, and shares her personal journey underscoring the impact of communication, even for introverts. Touching upon the importance of detailed planning and budgeting in project management, Angela ends with a call to action for listeners to implement these strategic insights for business growth.

Chapters:

00:00:00 Project Manager: The Career Path
00:05:12 The Grace Factor in Teamwork
00:08:30 Teamwork Magic: Video Gaming Days Influence
00:11:51 Management Gap: Need for Team Capacity Focus
00:14:25 Financial Win: Time Tracking's Role at Unity Web Agency
00:16:46 Project Juggling: Boosting Efficiency
00:19:14 Resource Planning: The Key to Team Efficiency
00:22:14 Project Management Unlocked: A Guide to Growth
00:24:05 Connect & Succeed: Angela Liu's Expert Guidance

Links And Resources:

Angela Liu on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Alina Matson is Revolutionizing Gaming and Wellness

Wed, 12 Jul 2023 04:00:00 -0700

In this episode of 'How to Scale a Business', host Hector Santiesteban engages in a riveting conversation with Alina Matson, co-founder of Glossbird, a game studio with a focus on wellness. Alina shares her unique journey from being a mechanical engineer working on hardware to becoming a game developer, emphasizing the importance of resilience, self-belief, and overcoming imposter syndrome. She discusses the intersection of wellness and gaming, highlighting how games can be designed to improve lifestyle and mental health. Alina also provides insights into the challenges and rewards of managing diverse teams in a game studio, and the importance of communication and compromise in achieving a shared vision.

Links And Resources:

Glossbird
Alina Matson on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ron Imbach Helps Small Businesses Secure Lucrative Federal Contracts

Tue, 11 Jul 2023 04:00:00 -0700

Ron Imbach demystifies the often daunting world of federal contracts, emphasizing the importance of showing up properly and building relationships with federal decision-makers. He shares insightful stories of businesses that have successfully secured federal contracts, highlighting the potential of this underutilized revenue stream. Ron also discusses the challenges and pitfalls that businesses may encounter in this process, offering valuable advice on how to navigate them. This episode is a must-listen for businesses looking to diversify their income streams and potentially recession-proof their operations.

Links And Resources:

Connect with Ron on LinkedIn
Center For Business Innovation
International Association of U.S. Government Contractors
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dean Crutchfield Built Crutchfield Partners by Building Opportunities for Others and Maximizing Provided Value to Customers

Tue, 11 Jul 2023 00:00:00 -0700

Welcome to another episode of ""How to Scale a Business." In this episode, we have the pleasure of exploring Dean Crutchfield's unwavering motive to build opportunities. With the imminent rise of AI and its potential impact on numerous job sectors, Dean emphasizes the importance of simplicity, indispensability, alignment with customer needs, and raising priority from the SNAP method.

Join us as we delve into the strategies and insights that Dean shares to navigate the evolving landscape of opportunities in this rapidly changing world.

If you want to connect with Dean Crutchfield, you can find him on LinkedIn.

Thanks so much for joining us this week. If you haven't already, make sure to subscribe to ""How to Scale a Business"" on iTunes and leave us a review. We'd love to hear your feedback!"

How David Girault Helps Business Owners to Scale and Thrive in Competitive Markets

Mon, 10 Jul 2023 10:00:00 -0700

David Girault joins us for a thought-provoking conversation on intriguing world of acquisition entrepreneurship. David discusses how it can serve as a viable alternative to starting a business from scratch and also his experiences and insights on the process of acquiring a business, the importance of due diligence, and the potential for growth and scalability. This episode is a must-listen for early-stage founders and CEOs looking to explore innovative strategies for business expansion.

00:00:00 Introduction
00:00:49 David Girault's entrepreneurial journey
00:01:54 Introduction to acquisition entrepreneurship
00:02:37 Discussion on starting a business from scratch vs. buying an existing one
00:03:17 How to decide between starting your own thing or acquiring something else
00:04:19 Discussion on the value of existing organizations in business acquisition
00:05:00 The challenges of funding a startup
00:06:18 Overcoming the intimidation of business acquisition
00:07:25 Introduction to Buy and Build Advisors
00:08:03 The transition from being a specialist to a generalist in business
00:09:49 The second half of the conversation begins
00:10:14 Introduction to the formula for success
00:11:20 Importance of taking action
00:12:30 Simplifying the process of business acquisition
00:13:24 The impact of the baby boomers on business transition
00:15:18 Where to find more about David Girault and Buy and Build Advisors

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mark Casper Helps Transform Veterans' Lives Through Tech and Education

Sun, 09 Jul 2023 10:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban and Mark Casper, CEO of Tech for Troops, delve into the revitalization of a struggling organization into a flourishing enterprise. They underscore the role of technology and lifelong learning, both vital elements for early-stage ventures. Mark sheds light on their unique recycling initiative and the significance of fostering a strong community, highlighting the essence of entrepreneurial audacity and innovation.

Chapters:

00:00:00 - The Power of Persistence: Navigating the Startup Journey
00:02:22 - Transformative Impact: Leveraging Technology for Social Good
00:03:40 - A Mission-Driven Pivot: The Power of Determination in Startup Success
00:06:25 - Transitioning from Profit to Purpose: Navigating Fundraising Challenges
00:10:04 - Impactful Initiatives: Leveraging Business for Social Change
00:13:48 - Cultivating a High-Performance Culture: Balancing Respect and Standards for Startup Success
00:16:42 - From Immediate Impact to Lasting Legacy: Guiding Team Members Towards Success
00:19:06 - Overcoming Doubts: Addressing Challenges in Skill Development Initiatives
00:20:49 - Leveraging Gaming for Greater Good: Innovative Approaches to Social Challenges

Links And Resources:

Tech For Troops
Mark Casper on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Nick Adams Helps Businesses Increase Their Value and Impact

Wed, 28 Jun 2023 10:00:00 -0700

Nick Adams shares valuable insights on the delicate balance between one's authentic self and essential business aspects. Nick discusses the importance of providing clients with effective frameworks while avoiding overreliance on limiting tools. He emphasizes the foundational significance of establishing a solid base in website building and overcoming inner challenges in entrepreneurship. Tune in to gain valuable insights from Nick Adams, a trusted voice in the field, and discover how early stage founders and entrepreneurs can navigate their business journeys.

Chapters:

00:00:00 - Get started with valuable tips on effectively using the Chat GPT model and exploring the resources provided by Learnprompting.org
00:01:13 - Discover important lessons learned in business, as prioritizing authenticity and delivering value transform one's entrepreneurial journey.
00:04:48 - Embrace the mindset of a beginner, overcoming failure and embracing the opportunity to provide value in the ever-evolving world of business.
00:07:00 - Unleash the power of authenticity, exploring strategies to scale yourself in business and coaching while staying true to your core values.
00:10:14 - Navigate the complexities of AI perception, unlocking its potential and harnessing its power to drive innovation and growth.
00:14:31 - Delve into the transformative power of authenticity, discovering how to scale your business without losing the essence of who you are.

Links And Resources:

Website
Nick Adams on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Sue Mohr Helps CEOs Grow Their Business Through Self-Awareness

Tue, 27 Jun 2023 10:00:00 -0700

In this episode, Sue Mohr, shares crucial insights on leveraging one's unique strengths, the impact of active listening, and the utility of the Enneagram in startup growth. She highlights the Enneagram's potential in navigating complex decision-making, discusses the essential balance of emotional intelligence for startup success, and reiterates that active listening is key to scaling operations and equips her audience with strategies to expand their ventures.

Chapters:

00:00:00 Kickoff: Scaling Business with Guest Sue Mohr
00:03:01 The Enneagram: Decoding Self-Understanding to Beat Entrepreneurial Stalling
00:04:09 Illuminate Inaction: Leverage Enneagram to Crush Paralysis and Procrastination
00:07:34 Unlock Potential: Enneagram’s Role in Boosting Business and Personal Growth
00:13:37 Heart Power: Emotion-Filled Voyage of Triads Three and Four
00:15:55 Leadership Enlightenment: Self-awareness's Key Role
00:17:03 Public Speaking Unleashed: Conquer Fear and Embrace Ambiguity
00:20:38 Maximizing Potential: Hiring a Coach & the Discovery Process
00:24:11 Success Unlocked: Scale Business via Active Listening

Links And Resources:

Sue Mohr on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Colton Griffin is Reinventing Cannabis Technology

Wed, 21 Jun 2023 10:00:00 -0700

In this episode of How to Scale a Business, Colton Griffin, CEO of Flourish, shares his unique journey in the cannabis industry. He discusses his background as an engineer as well as the importance of being flexible in your product design.

Links And Resources:

Flourish
Colton Griffin on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Martin Lew's 'No Matter What' Attitude Led Him to Success

Thu, 15 Jun 2023 10:00:00 -0700

In this episode of the How To Scale Business podcast, host Hector Santiesteban interviews Martin Lew, CEO of Commtrex, a logistics company revolutionizing the rail industry. Despite not having prior experience in rail, Lew identified an opportunity to modernize the sector by creating a digital platform connecting shippers and suppliers. He foresaw the need for a virtual railroad in response to the changing workforce dynamics and was determined to bring this vision to fruition. Lew shares his regret minimization framework, which guided him in making decisions that enhanced supply and demand connectivity. He also discusses the challenges of building technology and allocating resources to unproven features. Lew's entrepreneurial journey involved pivoting from leasing to storage when progress was slow, showcasing his resilience and adaptability.

Chapters:

00:00:00 - Introduction to Martin Lew: Expertise in Logistics and Supply Chain
00:01:30 - From Trading Desk to Entrepreneurship: Uncovering Inefficiencies in the Rail Industry
00:03:18 - Lessons from Failure: How Dealing with a Failed App Shaped My Success Today
00:05:50 - From Darkness to Light: The Power of Perseverance in Entrepreneurship
00:07:30 - Unveiling the Challenges: The Quest for a Better Way to Move Freight
00:10:54 - Uncovering the Hidden Gap: The Untapped Potential of Industry Knowledge in a Changing Marketplace
00:12:20 - Unveiling the Evolution: Phases of Business and Organization - A Deep Dive into Building Teams and Creating Marketplaces
00:16:28 - Navigating the Ups and Downs: Surprising Lessons Learned on the Entrepreneurial Journey
00:18:52 - From Shippers to Storage: How One Entrepreneur Built a Thriving Marketplace Brick by Brick
00:20:19 - Connect with Martin and Leave a Rating or Review for the Podcast

Links And Resources:

Website
Martin Lew on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Sandie Eggers is Creating Purpose-Driven Leaders

Thu, 15 Jun 2023 10:00:00 -0700

In this episode of the How To Scale a Business podcast, host Hector Santiesteban interviews Sandie Eggers about personal resilience. While previous episodes have focused on business tactics, they delve into the importance of developing resilience in order to overcome setbacks and challenges. Sandie shares a powerful example of how two individuals responded differently to a difficult situation, with one person bouncing back and the other becoming stuck. The conversation highlights the various factors that contribute to resilience and emphasizes the importance of cultivating this trait in order to achieve success in both personal and professional endeavors. The episode is sponsored by Amplafy Media, a podcast production company that helps individuals share their message with the world.

Chapters:

00:00:00 - Spotlight on Personal Resilience with Sandy Eggers
00:03:42 - Transforming Stigma into Strength: Rethinking Trauma and Leveraging Resilience
00:06:41 - Harnessing the Power of Resilience: Exploring Trait and State Resilience for Growth
00:08:36 - The Hidden Power of Positive Events: Building Resilience with an Optimistic Outlook
00:11:21 - Proactive Strategies for Building Resilience: Overcoming Adversity as an Entrepreneur
00:14:17 - Embracing Resilience in the Face of Challenges: Spiritual Beliefs and a Growth Mindset
00:16:26 - Building Resilience: Science-Backed Techniques and Exercises for Overcoming Adversity
00:20:15 - The Key to Business Scaling: Insights from Sandy Eggers in the Creator Economy
00:23:07 - Turning Setbacks into Success: Unveiling Opportunities Amidst Adversity

Links And Resources:

Website
Sandie Eggers on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ali Long is Helping You Find Fulfillment in Your Work

Wed, 14 Jun 2023 05:00:00 -0700

In this episode of the How To Scale a Business podcast, Hector Santiesteban and Ali Long discuss the importance of self-leadership for business owners. They emphasize the need to prioritize self-reflection, reprioritization, and focusing on what can be controlled to avoid burnout and improve personal relationships. They also touch on the significance of knowing one's strengths and weaknesses for personal and professional growth.

Chapters:

00:00:00 - The Role of Self-Leadership in Business Scaling: An Introduction
00:03:06 - Challenges of Leadership in Corporate Spaces: Moving Beyond the Promotion
00:05:46 - Embarking on Your Self-Leadership Journey: Tips and Resources for Success
00:07:54 - Prioritizing Self: Unleashing Your Potential through Self-Leadership
00:10:02 - Unlocking Success: Incorporating Feedback and Developing Self-Leadership Habits
00:12:25 - Maximizing Productivity: Self-Awareness and Managing Blind Spots in Leadership
00:15:10 - Identifying Blind Spots: Understanding Personal Wiring for Overcoming Challenges
00:18:50 - Uncovering the Impact of Personal Trauma on Professional Life: Addressing Blind Spots
00:21:21 - Expert Insights on Scaling Your Business: Ali Shares Secrets and Valuable Resources

Links And Resources:

Website
Ali Long on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Marc Dube is Building Successful Partnerships for Business Growth

Tue, 13 Jun 2023 10:00:00 -0700

In this episode of the How To Scale a Business podcast, Hector Santiesteban interviews content marketer Marc Dube about his journey in the industry. Marc shares his experience of starting in content marketing and realizing its potential as a marketing tool. He discusses the evolution of content marketing and emphasizes the importance of creating engaging, authentic content that resonates with audiences. Marc also highlights the need for companies to adapt to changing trends and avoid relying on outdated content formats. The episode provides valuable insights for those interested in content marketing and offers ways to connect with Marc online through his website and LinkedIn profile.

Chapters:

00:00:00 - Content Marketing: An Introduction by Marc Dube on How to Scale a Business Podcast
00:02:37 - Revolutionizing Marketing: The Impact of Newsletters on Retention and Sales
00:05:33 - The Importance of Customer Retention in Sales and Marketing Strategies
00:08:20 - Newsletters as the Ultimate Marketing Package: Insights from a Content Marketing Veteran
00:11:18 - Content Marketing vs Direct Response Marketing: A Founder's Perspective on their Power
00:14:55 - The Next Phase of Content: How AI is Shaping Buying Habits and Changing the Game
00:18:33 - Standing Out with Social Proof Content: The Key to Meaningful Engagement
00:22:01 - The Value of Client Collaboration in Effective Content Creation

Links And Resources:

Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Jeff Wayne is Calculating Risks by Balancing Opportunity and Potential

Mon, 12 Jun 2023 10:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban is joined by Jeff Wayne, CEO of Max ERC Refunds. They delve into the keys to unlocking success in business and highlight the significance of passion and creativity. The episode encourages listeners to think outside the box and emphasizes that while success is not easy, it is attainable through hard work and dedication. Jeff Wayne shares his personal journey of starting a business and the challenges he encountered along the way. He offers practical advice for aspiring entrepreneurs, emphasizing the importance of finding one's true calling and pursuing passions.

Chapters:

00:00:00 - Durakon Industries: A Risky Business Venture
00:02:30 - From Wigs to Million-Dollar Ads: A Family's Entrepreneurial Journey
00:06:22 - Taking the Leap: Passion and Sound Business for Success
00:08:14 - Life is Too Short for Passionless Jobs: Find Your True Calling
00:10:41 - Sponsorship and Pursuing Your Passion: Insights from a Podcast Episode
00:13:12 - Unlocking Business Success: Thinking Outside the Box
00:15:04 - Jeff Wayne: Educating Customers on the Employee Retention Tax Credit

Links And Resources:

Website
Jeff Wayne on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Marguerite Yeo At yorCMO Helps Growth-Minded CEOS Get The Hands-On Marketing Expertise They Need

Fri, 09 Jun 2023 10:00:00 -0700

Links And Resources:

YorCMO website
Marguerite Yeo on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Vard Movsisyan Is Building Her Personal Styling Business By Delivering Sensible Styling Just For You

Fri, 09 Jun 2023 10:00:00 -0700

Links And Resources:

Vard Mov website

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Barbara Jones Helps Women Entrepreneurs Raise Millions for Their Businesses

Thu, 08 Jun 2023 10:00:00 -0700

In this episode of How to Scale a Business, Barbara Jones Brown provides valuable insights on raising funds for your business. She highlights the significance of curating a funding list that aligns with your demographic and social impact goals. Brown advises entrepreneurs to prepare their business thoroughly before pitching to investors and encourages them to explore alternative avenues to maximize equity. She offers practical advice for underrepresented founders, such as building a strong following prior to seeking funding and exploring grants and loans specifically available to women and underrepresented groups.

Chapters:

00:00:00 Finding Funding: Grants And Loans For Underrepresented Founders And Women
00:02:59 Starting a Business with No Financial Support: The Hardest Thing I've Ever Done
00:07:47 Breaking the Mold: How One Entrepreneur Overcame Bias and Raised Millions Despite Initial Rejection
00:10:38 Targeted Funding: How Barbra Jones Raised Millions by Focusing on the Right Investors
00:13:14 Empowering Underrepresented Founders: Expert Advice from Barbara Jones Brown
00:15:13 Curate Your Funding List: How to Find Investors Who Support Your Demographic and Social Impact Goals
00:16:58 Three Pieces Of Advice For Getting Funding For Your Business

Links And Resources:

Freeing Returns Website
Barbra Jones on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

About Barbara:

Barbara Jones is the founder/CEO of Lillii RNB Inc which is doing business as Freeing Returns. Barbara has been in the Retail Technology sector for over 20 years and have been on the founding teams of 2 Retail Technology startups that both exited for close to $100M.

Barbara has created Retail Tech Software that is running in over 4000 stores throughout the US, Canada and Japan. She has been in the roles of POS Architect and Solutions Architect for The Home Depot, LL Bean and Pep Boys and many more solving multi-million dollar issues for them.

Her newest venture has been to transition Lillii RNB Inc from a System Integration consulting company to an Enterprise Solutions company with their Returns Management and Profit Optimization platform, Freeing Returns™ - that helps retailers find the Fraud and Shrink that's HIDING in their Data. We have successfully closed our Seed round, led by Serena Williams' venture fund and Aperture Venture Capital - bringing our total investments to over $4M.

Barbara lives in Lithonia, GA with her husband of 2 years, but is from Austin, TX. She graduated from the University of Texas at Austin with a Bachelor of Science degree in Computer Science. She is a Gulf War Veteran, an Avid supporter of Women in STEM and hires and trains minorities in the space of Retail Technology.

How Prakash Rao is Taking A Systematic Approach to Learning

Fri, 02 Jun 2023 07:00:00 -0700

In this episode of How to Scale a Business, Hector Santiesteban and Prakash Rao discuss learning, productivity, and business growth. They emphasize the importance of adopting a systematic approach to learning and understanding the motivations behind learning. They also delve into the secret to scaling a business, which involves consistent and repeatable action. The episode provides tips for maximizing productivity, including effective note-taking techniques and visual aids. Throughout the episode, they emphasize the importance of identifying the root problem and implementing the insights gained.

In This Episode, You'll Learn:

00:00:00 - Standing Out in Business Scaling: Setting Yourself Apart from Competition
00:01:10 - Mastering the Art of Learning: Key to Success
00:04:02 - Systematic Learning Approach: Academic Triumph
00:06:19 - Motivation to Learn: Children vs. Adults
00:11:21 - Solving Multiple Issues through Root Cause Analysis and The One Thing Book
00:15:13 - Effective Note-Taking Techniques: Mindmaps and Visuals
00:19:04 - Mind Mapping Resources and Turbo Learner for All Ages
00:22:38 - Tips for Growing and Scaling a Business: Consistent and Repeatable Actions

Links And Resources:

Prakash Rao on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kathryn Troutman Can Unlock Your Career Potential

Thu, 01 Jun 2023 07:00:00 -0700

In this episode of How to Scale a Business, Hector Santiesteban is joined by Kathryn Troutman, an expert in federal resume writing. Kathryn shares her insights on creating a standout resume in a competitive job market. She highlights the importance of storytelling and having a portfolio of accomplishments to share during interviews. Kathryn provides practical tips for writing a resume that showcases specific examples of work experience and demonstrates value to employers. She also discusses resume length, the importance of keywords, and the ability to follow instructions.

In This Episode, You'll Learn:

00:00:00 - Evolving US Government Job Application Process
00:03:58 - Optimal Resume Length: Five Pages Over Seven
00:07:17 - The Growing Resume Writing Niche
00:10:34 - Essential Information for Job Applications
00:12:29 - Power of Keywords in Resumes
00:16:15 - Broadening Perspectives and Addressing Blind Spots

Links And Resources:

Kathryn Troutman on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Leili Sadaghiani is Getting it Done by Revolutionizing Operational Processes

Wed, 31 May 2023 10:00:00 -0700

In this episode of How to Scale a Business, Hector is joined by Leili Sadaghiani, who shares valuable tips for starting and scaling a business. One key idea is to narrow down your market and identify the audience you want to serve. It's important to strategize and simplify your business processes for ease as a leader. Building personal connections with clients is crucial, as people seek relationships rather than just transactions. Thinking creatively and exploring non-traditional routes can also be beneficial when starting a business. Putting ideas on paper can provide clarity and attract opportunities. The A model, which involves being aware, building desire, training and development, taking action, and reinforcement, is a useful framework for implementing change and achieving success in your business.

In This Episode, You'll Learn:

00:00:00 - The Importance of Processes for Small Business Owners
00:04:46 - Effective Communication for Business Expansion
00:07:22 - Planning for the Future of Your Small Business
00:09:25 - Growing in Leadership for Business Success
00:11:40 - Starting with a Clear Vision and Objectives
00:13:12 - Tips for Starting and Scaling Your Business
00:15:11 - Having a North Star and Direction for Your Business
00:15:47 - Harnessing Creativity in Business Planning
00:17:33 - The Power of Putting Ideas on Paper
00:20:34 - Call to Rate, Review, and Share the Podcast Episode and Implement the Learnings

Links And Resources:

Leili Sadaghiani on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Ali Taghikhani Is Building a Kick-Ass Company Culture

Thu, 25 May 2023 04:30:00 -0700

In this episode, Synapse founder Ali Taghikhani reveals how he created a thriving company culture that drives his business growth. He shares his journey from solving a real problem with a small team to scaling up and hiring the best people for each role. He explains how he fosters a culture of ownership, documentation and excellence among his team members and also offers advice on how to optimize workflows and delegate effectively to empower and retain your team.

Chapters

01:06 - Identify a need and match it to your product and offering.

03:46 - Overcoming hiring challenges in the startup journey.

07:43 - Overcoming challenges in growing and scaling a team.

09:49 - Delegating tasks can foster workplace growth and retention.

10:40 - Building a kick-ass workplace culture to attract the best talent.

15:54 - The key to staying committed and not skipping any steps.

Connect with Ali

How Brad Warren Uses Land Banking to Help You Build Wealth

Mon, 22 May 2023 04:45:00 -0700

In this episode of How to Scale a Business, Brad Warren shares his insights on real estate investing and building generational wealth. He emphasizes the importance of due diligence and risk mitigation in business, especially in real estate investing, and discusses the growth factors for land development. One key takeaway is the importance of setting clear goals and plans in business, and Warren recommends specific, measurable, achievable, realistic, and time-bound goals with a written plan of action. He also recommends time blocking as a productivity tool and discusses the pros and cons of business partnerships.

In This Episode, You'll Learn:

00:00:00 The Power of Taking Breaks for Productivity and Planning
00:03:36 Investing in Real Estate for Retirement
00:05:44 Due Diligence and Risk Mitigation in Business
00:07:14 The Importance of Due Diligence in Real Estate Investing
00:10:15 Growth Factors in Land Development and Building Wealth
00:12:51 Building Generational Wealth through Smart Land Investment
00:15:04 Property Taxes and Investment Opportunities for Homeowners Since 1970s
00:17:40 Pros and Cons of Business Partnerships
00:19:15 Contact Info for Brad Warren and Referral Fees
00:22:22 Setting Clear Goals and Plans in Business Planning and Execution

Links And Resources:

Website
Brad Warren on LinkedIn
Email Brad at brad@bradwarren.com
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Patricia Monica Ojeda Helps Entrepreneurs Transform Their Business

Sat, 20 May 2023 10:00:00 -0700

In this episode of How to Scale a Business, Patricia Monica Ojeda shares her inspiring story of overcoming cancer and transforming her life and business through positive thinking and small adjustments. One important theme of the episode is the need to prioritize employee well-being for a healthier corporation, and the connection between individual and organizational health. Patricia also stresses the power of personal projects for success, and shares her own 18-month transformation timeline and steps for approaching a complete transformation. Throughout the episode, listeners are encouraged to embrace change and growth through positive thinking and small adjustments, and to prioritize their health and well-being for business success.

In This Episode, You'll Learn:

00:00:00 Transform Your Body With Habit Formation
00:04:41 Overcoming Cancer with Positive Thinking and Tools
00:09:21 Embrace Change and Diversity in Consulting
00:11:44 Small Tweaks vs Big Shifts for Growth
00:13:04 Podcast Production with Amplafy Media and Transformation Discussion
00:16:44 Mindset Shifts for Personal Transformation
00:18:34 Importance of Digital Transformation for Solopreneurs
00:20:33 Take Action for Business Growth with Patricia

Links And Resources:

Website
Patricia Monica Ojeda on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How LuRae Lumpkin Helps CEOs Achieve Fulfillment and Success in Business

Thu, 18 May 2023 10:00:00 -0700

In this episode of "How to Scale a Business," LuRae Lumpkin shares her journey of leaving a high-paying corporate job to pursue her passion for personal development and becoming a life coach. She emphasizes the importance of balance and a framework for growing a business. She also offers tips for creating personal interaction with customers and outsourcing non-core tasks.

How Bob Lempke Helped Growing Mobile Locker through Strategic Networking and Volunteering

Thu, 18 May 2023 00:00:00 -0700

How Bob Lempke Helped Growing Mobile Locker through Strategic Networking and Volunteering

How Dorit Perry is Helping Teachers Create a Six-figure Career in Tech

Mon, 15 May 2023 10:00:00 -0700

In this episode of "How to Scale a Business," we speak with Dorit Perry, a high-level coach who helps individuals break into a six-figure career in tech without going back to school. Dorit shares her experiences and insights on how individuals and businesses can empower their people to create the business results they want. She also discusses the stark realities she faces when working with clients and how she has evolved her business over time.

Learn More About Dorit

Connect with Dorit on LinkedIn

Learn More About Amplafy Media

How Lisa Zawrotny Helps Entrepreneurs Be Positively Productive and Get More Done

Fri, 12 May 2023 10:00:00 -0700

On this episode of How to Scale a Business, productivity expert Lisa Zawrotny shares her insights on achieving success in business. With a focus on starting small with big rocks and income-producing tasks, Lisa emphasizes the importance of finding a personalized approach to productivity that works for you. Tune in to discover how to maintain momentum and achieve success in podcasting, as well as tips for effective task management that include keeping it simple and avoiding overcomplicated systems. Lisa also shares her three D's of productivity: delegation, delay, and intentionality. Don't miss this empowering conversation packed with practical advice to help you level up your productivity and achieve your business goals!

In This Episode, You'll Learn:

00:00:00 - Importance of intentional delay for effective time management
00:01:41 - Crisis parenting, caregiving, and entrepreneurship: a personal reflection
00:05:20 - Multitasking pitfalls: overcoming productivity challenges
00:08:51 - Achieving your goals by focusing on income-generating tasks
00:10:02 - Big results from small steps: starting small with your priorities
00:14:00 - Personalized productivity: finding what works for you
00:15:56 - Simplify to amplify: effective task management tips
00:17:05 - Business success through strengths-based approaches
00:19:28 - Podcasting perspectives: diverse definitions of success
00:22:17 - The three D's to declutter your to-do list

About Lisa

Lisa Zawrotny is the founder of Positively Productive Systems, host of the Positively Living™ Podcast, and a Productivity + Accountability Coach certified in positive psychology and stress management. She helps multi-passionate creatives and entrepreneurs prioritize and make space for what matters and customize productivity approaches so they can do less, live more, and breathe easier. When she’s not sharing the wonders of simplicity, self-awareness, and systems, you can find her playing music and watching movies with her husband and kiddos, or drinking iced coffee and reading while trapped under a cat.

Links And Resources:

Website
Lisa Zawrotny on LinkedIn
Lisa's Facebook
Lisa's Instagram
Lisa's Twitter
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Marjorie Spitalnik Grew Little Rebels by Leveraging the Power of Asking and Overcoming Rejections

Mon, 08 May 2023 00:00:00 -0700

How Marjorie Spitalnik Grew Little Rebels by Leveraging the Power of Asking and Overcoming Rejections

How Yash Daftary Built Fanbasis Through Strategic Networking and Customer Experience

Mon, 08 May 2023 00:00:00 -0700

How Yash Daftary Built Fanbasis Through Strategic Networking and Customer Experience

How John Keply Grew Solved Healthcare and Aspera Life Through Synergies of Holistic Self-care and Unwavering Perseverance

Mon, 08 May 2023 00:00:00 -0700

How John Keply Grew Solved Healthcare and Aspera Life Through Synergies of Holistic Self-care and Unwavering Perseverance

How Steve Ardire Built BetterMeal AI by Leveraging Relationship Capital in Smarter, Faster, Better Scaling Way in Biological AI and Generative AI

Mon, 08 May 2023 00:00:00 -0700

How Steve Ardire Built BetterMeal AI by Leveraging Relationship Capital in Smarter, Faster, Better Scaling Way in Biological AI and Generative AI

How Jefferson Langley Grew His Business Narrative Retail and The Shepherds by Putting People First

Sun, 07 May 2023 10:00:00 -0700

How Jefferson Langley Grew His Business Narrative Retail and The Shepherds by Putting People First

How Payom Niazmandi Grew Unibui by Focusing on Providing Efficient Solutions

Sun, 07 May 2023 10:00:00 -0700

How Payom Niazmandi Grew Unibui by Focusing on Providing Efficient Solutions

How Surbhi Gupta is Unleashing Product Management Magic

Sat, 06 May 2023 10:00:00 -0700

In this episode of How to Scale a Business, Surbhi Gupta emphasizes the importance of choosing the right problem to solve and identifying and validating problems for successful products and services. She advises entrepreneurs to pick a narrow domain, identify their customer, and establish success criteria upfront. Surbhi also highlights the importance of measuring traction for startups and overcoming discouragement. Finally, she reminds entrepreneurs that it's always a journey, never a destination, and that keeping a founder's mindset and believing in the idea and customers is crucial for success.

In This Episode, You'll Learn:

00:00:00 Mentoring Startups To Avoid Failure
00:02:59 The Importance Of Understanding Your User And Having A Founder's Mindset
00:04:42 Choosing The Right Problem To Solve
00:06:38 Identifying And Validating Problems For A Successful Business Idea
00:08:33 Validating The Need For A Product And Managing Transitions In Product Management
00:09:51 Identifying Your Niche: Advice For Finding Success In Products And Ideas
00:12:46 Importance Of Measuring Traction For Startups
00:16:17 Importance Of Milestones And Direction In Problem Solving And Motivation
00:19:58 Tips For Overcoming Discouragement And Trying New Things
00:21:20 From Small Tea Store To Big Chain: Believing In The Idea And Customers

Links And Resources:

Surbhi Gupta on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kevin Chung Facilitates the Growth of Startup Businesses by Prioritizing Procedural Comprehension and Executing with Specificity

Fri, 05 May 2023 10:00:00 -0700

How Kevin Chung Facilitates the Growth of Startup Businesses by Prioritizing Procedural Comprehension and Executing with Specificity

How Jeff Kikel Scaled The Freedom Day Wealth Management, LLC by Identifying Key Results then Following the IDEA (Identity, Delegate, Eliminate, and Automate) Method

Fri, 05 May 2023 10:00:00 -0700

How Jeff Kikel Scaled The Freedom Day Wealth Management, LLC by Identifying Key Results then Following the IDEA (Identity, Delegate, Eliminate, and Automate) Method

How Michael Laidler Grew Michael Laidler Unlimited by Focusing on Personal Growth, Leadership Development, and Helping Other People to Win

Fri, 05 May 2023 10:00:00 -0700

How Michael Laidler Grew Michael Laidler Unlimited by Focusing on Personal Growth, Leadership Development, and Helping Other People to Win

How Vijay Jajoria and His Co-Founder Built Absol Pharma by Overcoming Rejections and Being Persistent

Fri, 05 May 2023 10:00:00 -0700

How Vijay Jajoria and His Co-Founder Built Absol Pharma by Overcoming Rejections and Being Persistent

How Jordana Guimarães Scaled Fashinnovation by Focusing on Building a Solid Community, Brand and then Positioning in the Market for Reputation

Fri, 05 May 2023 10:00:00 -0700

How Jordana Guimarães Scaled Fashinnovation by Focusing on Building a Solid Community, Brand and then Positioning in the Market for Reputation

How Steve Griffith Built Sales Builders Texas by Having a Servant's Heart and Creating Quality Network

Fri, 05 May 2023 10:00:00 -0700

How Steve Griffith Built Sales Builders Texas by Having a Servant's Heart and Creating Quality Network

How John Frydman Grew Digismart by Leveraging the Latest Trends and Developments to His Advantage in Marketing.

Wed, 03 May 2023 00:00:00 -0700

How John Frydman Grew Digismart by Leveraging the Latest Trends and Developments to His Advantage in Marketing.

How Erik Akutagawa Helps Jobseekers Stand Out in Media and Tech

Tue, 02 May 2023 12:30:00 -0700

Welcome to How to Scale a Business! In this episode, Erik Akutagawa shares his expert insights on navigating a competitive job market in the media industry. With years of experience under his belt, Erik discusses the challenges of job hunting and offers invaluable tips on how to differentiate yourself from other candidates. Discover the power of crafting a compelling personal story that connects with interviewers, conveying excellence in resumes and interviews, and leveraging personal branding and social media to build a strong professional network. Tune in for a wealth of actionable advice on how to succeed in your job search and stand out in a crowded job market.

In This Episode, You'll Learn:

00:00:00 - The Unstable Nature Of Working In Award-winning Tech Companies
00:03:16 - Standing Out In The Competitive Media Industry: Overcoming Job Hunting Challenges
00:05:02 - The Importance of Being a Good Teammate
00:06:54 - Coaching To Break Into Media In Tech With Transparency And Personal Storytelling
00:10:00 - Building A Personal Story To Start Conversations In Interviews
00:12:03 - Balancing Work And Play: Taking A Productive Lunch Break
00:14:11 - The Importance Of Executive Mentors For Revealing Blind Spots
00:16:04 - Helping Those Affected By Job Losses Find Rewarding Careers
00:17:47 - Investing Time In People For Meaningful Impact

Links And Resources:

Strategy Session With Erik
Erik Akutagawa on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Leona Meditz Helps Private Practices Scale Their Business

Mon, 01 May 2023 10:00:00 -0700

In this episode of How to Scale a Business, management consultant Leona Meditz shares her insights on making changes in organizations with many moving parts. She emphasizes the importance of completing processes with intended results and using relevant verbiage in your field for effective communication. Leona provides examples of how she assists clients in identifying their needs and possibilities, and discusses the challenges of selling to small dental practices and reaching decision-makers. Her secret to scaling a business or practice is by guaranteeing results through a comprehensive exam to clearly identify how clients will achieve them.

In This Episode, You'll Learn:

00:00 Making changes in organizations with many moving parts
00:01:30 Innovating in the dental industry
00:07:28 Completing processes with intended results
00:09:00 Using relevant verbiage for effective communication
00:10:47 Understanding the meaning behind CRM and practice management software numbers
00:14:13 Moving from production to profitability model in healthcare
00:16:26 Assisting clients in identifying their needs and possibilities
00:20:29 Difficulty in selling to small dental practices
00:23:38 Importance of conducting a comprehensive examination before hiring a new team member
00:27:24 Guaranteeing results as a secret to growing or scaling a business or practice

Links And Resources:

Website
Leona Meditz on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Adrienne Wilkerson of Beacon Media and Marketing Is Helping Her Clients Grow, Scale, and Thrive

Fri, 28 Apr 2023 12:40:00 -0700

How Adrienne Wilkerson of Beacon Media and Marketing Is Helping Her Clients Grow, Scale, and Thrive

https://www.beaconmm.com/

How Mike McCormick Uses Customer Feedback to Make Better Decisions

Fri, 28 Apr 2023 10:00:00 -0700

In this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed decisions. McCormick warns against complacency and encourages transparency and honesty with customers. By following these principles, businesses can improve customer relationships and achieve long-term success. McCormick's insights serve as a reminder that in today's fast-paced business world, customer feedback should never be overlooked.

In This Episode, You'll Learn:

00:00:00 - Meet Mike McCormick, CEO of Full Stack Marketing
00:03:12 - Overcoming challenges and prioritizing what's important for business success
00:06:46 - Focusing on long-term goals to grow your business
00:09:42 - Listening to customers is key to successful marketing
00:11:28 - Breaking away from old habits and embracing new strategies
00:12:34 - Building an incredible website without breaking the bank
00:14:42 - The importance of data and honesty in marketing
00:15:10 - Extracting wisdom from interviews to improve your business
00:17:58 - Connect with Mike McCormick on LinkedIn for business growth tips

Links And Resources:

Website
Mike McCormick on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Steve Lover Helps Business Owners Build Confidence and Overcome Fear

Thu, 27 Apr 2023 09:45:00 -0700

On this episode of How to Scale a Business, Steve Lover, the founder of Blue Mountain Business Coaching, shares insights on achieving business success. He emphasizes the importance of a winning mindset and stepping out of comfort zones to embrace failure. Steve also discusses relationship building in sales, the power of thank you cards, and follow-up. He highlights keys to scaling a business, including innovation and specialization, and getting rid of the 80% that's not working.

In This Episode, You'll Learn:

00:00:00 - Steve Lover's success story with Blue Mountain Business Coaching
00:03:09 - The corporate problem of creating mediocrity in employees
00:06:16 - Building confidence through practical steps
00:10:32 - Embracing failure and taking courage in sales and entrepreneurship
00:11:47 - The importance of a winning mindset in business and life
00:12:38 - Applying a mindset to business and personal life
00:16:03 - Importance of thank you cards and relationship building in sales
00:16:31 - The power of follow-up in building connections
00:19:21 - Job application success through unique packaging
00:21:23 - Innovation and specialization: keys to scaling a business

Links And Resources:

Website
Steve Lover on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Marv Curtis Helps CEOs Overcome Burnout

Thu, 27 Apr 2023 05:45:00 -0700

On this episode of How to Scale a Business, Burnout Coach Marv Curtis shares insights on setting boundaries, building trust, and managing energy in business. Marv discusses the challenges of communicating about energy and sensitivity, the benefits of high sensitivity in entrepreneurship, and the importance of body-mind awareness and regulation. He also shares tips on identifying and naming the energy you're holding for someone else and recognizing the attraction and problems of highly controlling and highly compliant personalities.

In This Episode, You'll Learn:

00:00:00 How To Scale A Business Podcast Episode Featuring Burn Out Coach Marv Curtis
00:05:26 - The challenges of effectively communicating energy and sensitivity in entrepreneurship
00:07:15 - The consequences of taking too much responsibility for others' emotions in business
00:10:25 - The benefits of high sensitivity in entrepreneurship and how to leverage it
00:13:17 - Building trust through effective communication in business
00:14:47 - Introduction to Amplify Media, a podcast production company
00:15:10 - The importance of energy management in entrepreneurship for optimal performance
00:17:34 - Learning to say no and firing clients for a better work-life balance
00:19:17 - The accuracy of the heart-brain in decision-making and its role in entrepreneurship
00:22:03 - Trusting your intuition and identifying energy you may be holding for someone else
00:23:45 - The importance of digitizing and formalizing content for business scalability

Links And Resources:

Website
Marv Curtis on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Caprice Moore Helps Businesses Scale through Great Customer Service

Mon, 24 Apr 2023 10:00:00 -0700

In this episode of How to Scale a Business, host Hector Santiesteban speaks with Caprice Moore, an executive coach and business consultant, about the principles and strategies for growing and scaling a business. Caprice stresses the importance of good customer service and communication, as well as the balance between sales and fulfillment. She also emphasizes the importance of planning and strategy in growing and scaling a business, and shares her insights on how to develop a mission and set goals for success. Additionally, Caprice discusses the power of positive routines for motivation and goal achievement, sharing her own daily routine and tips for starting the day with positivity and productivity.

In This Episode, You'll Learn:

00:00:28 - Caprice Moore coaches businesses for success
00:04:04 - Fear must be overcome to foster creative business ideas
00:06:02 - Good communication and customer service lead to business success
00:09:01 - Balancing sales and fulfillment is crucial for great service
00:12:27 - Habits, rituals, and affirmations combat impostor syndrome and aid success
00:16:25 - A positive routine motivates and achieves goals
00:18:48 - A mission is necessary for planning, implementing, and evaluating business strategies

Links And Resources:

Online Workshop - "Leveraging Your Entrepreneurship Skills for Success"
Dr. Caprice Moore on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Benjamin Johnson Grew Particle41 by Having a Mentality of a Problem Solver and Seeing Obstacles as Opportunity.

Sun, 23 Apr 2023 10:00:00 -0700

How Benjamin Johnson Grew Particle41 by Having a Mentality of a Problem Solver and Seeing Obstacles as Opportunity.

How Mike Bosworth Scaled WeConcile by Providing a Truly Valuable Service in a Way that it Stimulates Peoples' Curiosity

Sun, 23 Apr 2023 10:00:00 -0700

How Mike Bosworth Scaled WeConcile by Providing a Truly Valuable Service in a Way that it Stimulates Peoples' Curiosity

How Ash Varma is Helping Entrepreneurs Find Their Passion and Overcome Fear

Fri, 21 Apr 2023 10:00:00 -0700

On this episode of How to Scale a Business, Ash Varma shares his expert insights on building a successful business. From defining target markets and key clients to financial planning and infrastructure, Varma stresses the importance of strategy and planning for success. He also discusses the challenges of scaling a business and finding the balance between passion and pragmatism. Through his experience in executive coaching and business growth, Varma offers valuable tips on online contact and taking action to achieve business goals. This episode is a must-listen for anyone looking to grow and scale their business.

In This Episode, You'll Learn:

00:00:00 - Introduction with Ash Varma
00:01:56 - Defining target markets and forming a business concept
00:04:33 - Moving to sustainable organization from product-market fit
00:06:20 - Strategy and financial planning for business success
00:08:06 - Infrastructure importance for entrepreneurs
00:10:52 - Understanding the founder's vision
00:14:13 - Tips for online contact and business growth
00:16:19 - Balancing passion and pragmatism
00:18:24 - Addressing doubts in executive coaching
00:20:27 - Career journey from solo to coaching
00:25:34 - Call to action for business growth, please rate and review

Links And Resources:

Ash Varma on LinkedIn
Website
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Kuzeyhan Ozdemir Helps Entrepreneurs Thrive Outside Their Comfort Zone

Wed, 19 Apr 2023 12:30:00 -0700

In this episode of How to Scale a Business, Kuzeyhan Ozdemir, a mentor and entrepreneur, joins Hector Santiesteban to discuss personal growth and overcoming fear in business. Kuzeyhan emphasizes the importance of understanding the problem before creating a solution and the value of customer validation. He also discusses the benefits of attending networking events and meeting like-minded entrepreneurs, as well as the challenges of personal limitations in business growth. Additionally, Kuzeyhan shares lessons from the poetry of Rumi and stresses the need to start with oneself and consider others in problem-solving.

In This Episode, You'll Learn:

00:00 - Learning about climate change and clean technologies
02:51 - Networking events for entrepreneurs
04:33 - Personal growth for business success
05:38 - Importance of customer validation and problem understanding
10:43 - Entrepreneurship for achieving dreams
12:41 - Considering others in problem-solving
15:52 - Personal limitations in business growth
17:28 - Stepping out of comfort zone as a founder
18:50 - Lessons from Rumi: Start with yourself
24:36 - Overcoming fear of interacting with strangers

Links And Resources:

Kuzeyhan Ozdemir on LinkedIn
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Albano Gega is Attracting Top Emerging Tech Talent

Wed, 19 Apr 2023 10:00:00 -0700

In this episode of How to Scale a Business, Hector speaks with Albano Gega about various topics, including the significance of personalization and precision in outreach and product positioning, the flawed model of career coaching and transitioning industries, creating a peer-to-peer network for educators, and identifying unmet needs as the first step in building a platform. They also discuss focusing on emerging markets and tech talent as the main goal of a partnership platform, the importance of rapid informational transfer and execution, and the need for clarity in defining scale and impact. The episode ends with an invitation to join Alza for an opportunity to connect and share.

In This Episode, You'll Learn:

01:54 - Building an ecosystem for connecting buyers and sellers: the challenge and strategy behind it
03:55 - Limitations of a hands-on visualized model: expense and limited impact
05:06 - A gym membership model for career development: building a customer base
08:32 - Job fit and recommendations from the speaker to achieve success
10:19 - Measuring positive impact: the importance of scale
14:14 - Precision and personalization in outreach and positioning a product: keys to success
17:07 - Alsa: affordable and career-focused, now available for all
20:39 - Limited access to tech opportunities for marginalized groups due to zip codes
26:34 - Join Alsa for a chance to connect and share experiences
29:30 - Rapid informational transfer for maximizing motivation and efficiency

Links And Resources:

Albano Gega on LinkedIn
Alza Website
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Michael Grewe Of Smarketing Brings Smart Marketing Ideas To Life By Delivering His Clients Amazing Print and Promotional Products and Graphic Design Services

Tue, 18 Apr 2023 03:19:00 -0700

How Michael Grewe Of Smarketing Brings Smart Marketing Ideas To Life By Delivering His Clients Amazing Print and Promotional Products and Graphic Design Services

Smarketing Website

How Javier Lozano Of Wrapmate is Delivering A Truly Hassle-Free Vehicle Wrapping Experience From Start To Finish

Tue, 18 Apr 2023 03:12:00 -0700

How Javier Lozano Of Wrapmate is Delivering A Truly Hassle-Free Vehicle Wrapping Experience From Start To Finish

https://wrapmate.com/

How Jacob Cox of Green Graphene is Harnessing the Passive Power of Pedestrians To Produce Electricity

Tue, 18 Apr 2023 03:05:00 -0700

How Jacob Cox of Green Graphene is Harnessing the Passive Power of Pedestrians To Produce Electricity

Green Graphene Website

How Roger Lafortune Helps Grew Arcabel Solutions by Taking Calculated Risk, Lay Out a Plan, and Doing What He Says He Gonna Do

Wed, 12 Apr 2023 10:00:00 -0700

How Roger Lafortune Helps Grew Arcabel Solutions by Taking Calculated Risk, Lay Out a Plan, and Doing What He Says He Gonna Do

How Taylor Peters of Isagenix Grew His Team by Building Positive Habits that Improved Himself and His Leadership

Tue, 11 Apr 2023 10:00:00 -0700

How Taylor Peters of Isagenix Grew His Team by Building Positive Habits that Improved Himself and His Leadership

How Richard Owens Helps in Growing Small and startup businesses by Focusing on Creating Effective Strategy

Tue, 11 Apr 2023 10:00:00 -0700

How Richard Owens Helps in Growing Small and startup businesses by Focusing on Creating Effective Strategy

How Willem Delventhal Built Indie Game Academy by Providing the Best Experience to Customers from the Very Start

Mon, 10 Apr 2023 10:00:00 -0700

How Willem Delventhal Built Indie Game Academy by Providing the Best Experience to Customers from the Very Start

How Amitay Eshel Built Young Goose by Making a Good Product, Being a Media Company that is on the Cutting Edge, and Creating a Positive Change for People.

Mon, 10 Apr 2023 10:00:00 -0700

How Amitay Eshel Built Young Goose by Making a Good Product, Being a Media Company that is on the Cutting Edge, and Creating a Positive Change for People.

How Seema Giri Builds Businesses and Brands by Writing Books

Mon, 10 Apr 2023 10:00:00 -0700

In this episode of "How to Scale a Business," Seema Giri, an entrepreneur and author, shares her journey of going from a successful business owner to a wellness coach and author. She talks about how losing her project management business due to a big contract falling through led her to explore wellness coaching and eventually write her first book with Dr. John Gray. Seema also discusses how saying yes to things that scared her, as inspired by Shonda Rhimes' book "Year of Yes," led her to her spiritual journey of writing and helping others share their stories. She emphasizes the importance of helping other women in similar situations and shares her experience of caring for her sick mother and exploring new opportunities during that time. Seema's story highlights the power of sharing one's journey and how it can inspire and help others.

Seema's Website

Connect with Seema on LinkedIn

Connect with Seema on Facebook

Follow Seema on Instagram

Subscribe to Seema on YouTube

Listen to Seema's Podcast

Email Seema at seema@uplyft.media

How Michael Paul of CheeseButta Bring His Family's Delicious Gourmet Cheese Melt Recipes To Retail Stores

Fri, 07 Apr 2023 10:46:00 -0700

How Michael Paul of CheeseButta Bring His Family's Delicious Gourmet Cheese Melt Recipes To Retail Stores

How Nancy A. Shenker of The On Switch Serves Her Clients Through Bright & Timeless Marketing

Fri, 07 Apr 2023 10:42:00 -0700

How Nancy A. Shenker of The On Switch Serves Her Clients Through Bright & Timeless Marketing

How Tatyana Alford Built Her Business Reirbreed by Focusing on Providing Value to Her Clients

Fri, 07 Apr 2023 10:00:00 -0700

How Tatyana Alford Built Her Business Reirbreed by Focusing on Providing Value to Her Clients

How Rob Thompson Scaled ConnexSports by Having the Service Mindset

Fri, 07 Apr 2023 10:00:00 -0700

How Rob Thompson Scaled ConnexSports by Having the Service Mindset

How Lewis King Built His Business Telligent and Help Grew Everly Health Company by Partnering Excellent Interpersonal skill and His Expertise with Data

Thu, 06 Apr 2023 10:00:00 -0700

How Lewis King Built His Business Telligent and Help Grew Everly Health Company by Partnering Excellent Interpersonal skill and His Expertise with Data

How Giovanni Gutierrez Start His Business Wend by Taking Systematic Risks, Thinking Independently, Finding the Right Team, and Persistence

Thu, 06 Apr 2023 10:00:00 -0700

How Giovanni Gutierrez Start His Business Wend by Taking Systematic Risks, Thinking Independently, Finding the Right Team, and Persistence

How Daniel Peleg Grew EmailComposed by Optimizing Email Outreach.

Thu, 06 Apr 2023 10:00:00 -0700

How Daniel Peleg Grew EmailComposed by Optimizing Email Outreach.

How David Czinn of D'Vash is Bringing The Deliciousness of Dates In Their Products To Their Customers

Thu, 06 Apr 2023 10:00:00 -0700

How David Czinn of D'Vash is Bringing The Deliciousness of Dates In Their Products To Their Customers

How Nader Fathi of Kiana is Providing Businesses with True Digital Transformation in Real Time Location Solutions Without Infrastructure Investment

Thu, 06 Apr 2023 10:00:00 -0700

How Nader Fathi of Kiana is Providing Businesses with True Digital Transformation in Real Time Location Solutions Without Infrastructure Investment

How Zach Castaneda of Shofeur is Simplifying Chaffeur Reservations For Both Businesses and Consumers

Thu, 06 Apr 2023 10:00:00 -0700

How Zach Castaneda of Shofeur is Simplifying Chaffeur Reservations For Both Businesses and Consumers

How Patrick Kritchever of Stranded is Helping Businesses Maximize Their Potential With The Resources They Already Have

Thu, 06 Apr 2023 10:00:00 -0700

How Patrick Kritchever of Stranded is Helping Businesses Maximize Their Potential With The Resources They Already Have

How John James of John James Properties Is Helping Clients Through His Full Service Real Estate Firm

Thu, 06 Apr 2023 10:00:00 -0700

How John James of John James Properties Is Helping Clients Through His Full Service Real Estate Firm

How Nickie Cobble Helps Businesses Grow Through Superstar Virtual Assistants

Wed, 05 Apr 2023 10:00:00 -0700

How Nickie Cobble Helps Businesses Grow Through Superstar Virtual Assistants

How Sam Piliero Grew His Business The Moonlighters by Focusing on Client Retention and Mastering their Service

Wed, 05 Apr 2023 10:00:00 -0700

How Sam Piliero Grew His Business The Moonlighters by Focusing on Client Retention and Mastering their Service

How Anthony Hudson of Stream Go Media Helps Content & Distribution Partners Navigate The Streaming Industry With Proprietary Software, Advertising Technology, and Expert OTT Monetization Strategies.

Wed, 05 Apr 2023 10:00:00 -0700

How Anthony Hudson of Stream Go Media Helps Content & Distribution Partners Navigate The Streaming Industry With Proprietary Software, Advertising Technology, and Expert OTT Monetization Strategies.

How Tom Lucas of Docta Is Helping Medical Practices Simplify Their Office Procedures By Providing Cutting Edge Software

Wed, 05 Apr 2023 10:00:00 -0700

How Tom Lucas of Docta Is Helping Medical Practices Simplify Their Office Procedures By Providing Cutting Edge Software

How Warren Cook of Make Something Beautiful is Serving His Clients Through Beautiful Storytelling

Wed, 05 Apr 2023 10:00:00 -0700

How Warren Cook of Make Something Beautiful is Serving His Clients Through Beautiful Storytelling

How Dr. Ryan Alimo of Opal.Ai Is Helping People Create Floor Plans Instantly Using Their Cell Phones

Wed, 05 Apr 2023 10:00:00 -0700

How Dr. Ryan Alimo of Opal.Ai Is Helping People Create Floor Plans Instantly Using Their Cell Phones

How Arturo Falck of Whoo is Improving Tenant Experiences for Multi-Family Building Owners Through

Wed, 05 Apr 2023 10:00:00 -0700

How Arturo Falck of Whoo is Improving Tenant Experiences for Multi-Family Building Owners Through

How Chris Dreyer of Rankings Is Helping Law Firms Land Big Cases Through SEO

Wed, 05 Apr 2023 10:00:00 -0700

How Chris Dreyer of Rankings Is Helping Law Firms Land Big Cases Through SEO

How Evan Kesner of Straight Up Growth Is Helping Good People Grow Good Businesses on Amazon

Wed, 05 Apr 2023 10:00:00 -0700

How Evan Kesner of Straight Up Growth Is Helping Good People Grow Good Businesses on Amazon

How Nathan Green of New Level Radio Is Serving Businesses and Their Customers Through Fully Customized Radio Stations.

Wed, 05 Apr 2023 10:00:00 -0700

How Nathan Green of New Level Radio Is Serving Businesses and Their Customers Through Fully Customized Radio Stations.

How Danny O'Malley of Before The Butcher Is Wowing Customers With Their Plant-Based Meat Alternatives

Wed, 05 Apr 2023 10:00:00 -0700

How Danny O'Malley of Before The Butcher Is Wowing Customers With Their Plant-Based Meat Alternatives

How Haley Stracher of Iris Design Collaborative is Helping Businesses With Customer Retention By Creating Impactful Platforms

Wed, 05 Apr 2023 10:00:00 -0700

How Haley Stracher of Iris Design Collaborative is Helping Businesses With Customer Retention By Creating Impactful Platforms

How LJ Barnum of Kelooj Is Helping Brands Develop Through Customized and Personalized Services

Wed, 05 Apr 2023 10:00:00 -0700

How LJ Barnum of Kelooj Is Helping Brands Develop Through Customized and Personalized Services

How Seth Morgan And Gary Wilkins of MLA Companies Are Helping Businesses Make An Impact By Delivering To Them Clearer Financial Understanding

Wed, 05 Apr 2023 10:00:00 -0700

How Seth Morgan And Gary Wilkins of MLA Companies Are Helping Businesses Make An Impact By Delivering To Them Clearer Financial Understanding

https://mlacompanies.com/

How Ashley Hart Is Scaling She Plays By Focusing on Building Relationships and Leveraging Digital Tools

Wed, 05 Apr 2023 10:00:00 -0700

Are you a sports enthusiast looking for comprehensive coverage and availability of women's sports? Look no further!

Join us on this episode where we have the pleasure of hosting Ashley Hart, the CEO and founder of She Plays.

Ashley's passion for providing a platform for women's sports to thrive is infectious as she shares her journey of building She Plays.

Listen in as she talks about building relationships, creating organic growth through word of mouth and social media, and leveraging digital tools to scale her business.

Ashley's vision to become a household name for fans of women's sports is sure to inspire you. So, tune in now and be inspired to take your business to the next level!

How Gerald Willis Is Scaling Mectronic by Providing Internet Solutions, B2B Part Search, And Developing Their Pay-Per-Click Program

Wed, 05 Apr 2023 10:00:00 -0700

In this episode, Gerald Willis, the founder of Mectronic, shares how his company (1) provides internet solutions for enterprise through Mectronic.net (2) an online B2B part search through Mectronic.com and (3) a pay-per-click program that uses AI technology to relate to Google search.

With a background in tech in Silicon Valley, Jerry started Mectronic Buyers Directory, and eventually transitioned it to an online buyer's guide. They started with advertising, and as companies became more familiar with how the internet could help them, they provided services that supported their ideas.

Today, Mectronic provides RfQ solutions, request for quote forms, and a Buy Now button where someone can see the part, with single-tier pricing on their website. When users click on the Buy button, it takes them directly to the distributor's shopping cart, and Mectronic charges the distributor.

Mectronic's pay-per-click program has emerged from this, using AI technology to relate it to Google search and charge the distributor every time someone clicks on a Buy button. After almost a year of development, the program recently launched its first phase.

Tune in to learn how Gerald Willis and his team are scaling Mectronic through innovative internet solutions, B2B part search, and their latest pay-per-click program.

And after listening to this episode, make sure to check out their new blog at: https://app.mectronic.com/blog/

And for those distributors and business looking for B2B part search, visit them at: https://www.mectronic.com/

Stay tuned for more great episodes ahead!

How Russell Fink Is Scaling 124 Media Studio Through Digital Marketing, Data Utilization, and Building Community

Wed, 05 Apr 2023 10:00:00 -0700

Get ready as we sit down with Russell Fink, the Chief Marketing Officer of 124 Media Studio, who has over 20 years of experience in the entertainment business. Fink shares his journey of working with big names in music entertainment, and also discusses his expertise in driving sales through:

digital marketing
community building and
data utilization

Fink believes in creating emotional experiences for consumers through digital marketing and creating stories behind the data to enable sales teams to be more effective. In this interview, we delve into conversations about music culture and how 124 Media Studio aims to reinvigorate it.

Fink shares his desire for people to connect emotionally with music and how 124 is creating a platform for great performances to showcase successful artists and take their careers to the next level. Tune in to hear more about Fink's insights on the entertainment industry and his vision for the future of 124 Media Studio.

And make sure to check out 124 Media on Linkedin: click here!

How Charlena Berry of The Cake House Opens New Retail Stores By Standardizing Operations

Wed, 05 Apr 2023 10:00:00 -0700

In this episode, we chat with Charlena Berry, the founder of two businesses: Cannabis Business Growth and The Cake House.

Cannabis Business Growth is her consulting company where she helps companies navigate the difficult process of getting a cannabis license for their business. The Cake House is a successful chain of 4 cannabis dispensaries located in California and Michigan.

Charlena discusses the challenges of navigating the complex rules and regulations of the cannabis industry and shares her secrets for success, including her use of project management software to keep her team on track and meet tight deadlines.

She also dives into the importance of standardizing operations when opening new stores and the critical role that technology and marketing play in building a strong business.

Charlena emphasizes the value of having a good team and trusting them to make the right decisions, and gives examples of how building dispensaries to last for years is essential for growth and success.

If you're interested in learning more about the cannabis industry and how to scale a successful business, this episode is a must-listen!

And for those 21+, don't forget to check out her website at:

https://cakehousecannabis.com/

And stay tuned for more great episodes ahead!

How Jeff Ferguson Built Amplitude Digital by Constantly Doing the Effective Work and Building Trusting Relationships

Tue, 04 Apr 2023 10:00:00 -0700

How Jeff Ferguson Built Amplitude Digital by Constantly Doing the Effective Work and Building Trusting Relationships

How Nadine Terman Scaled Solstein Capital by Leveraging Strategic Data-Driven Decisions

Mon, 03 Apr 2023 10:00:00 -0700

How Nadine Terman Scaled Solstein Capital by Leveraging Strategic Data-Driven Decisions

How Patrick Maser Built Wealth Institute by Working with Excellence, Focus, and Integrity

Mon, 03 Apr 2023 10:00:00 -0700

How Patrick Maser Built Wealth Institute by Working with Excellence, Focus, and Integrity

How David Amselem Scaled Dalet Media and BigVu by Partnering Artificial Intelligence With Personal Ideas and Creativity

Mon, 03 Apr 2023 10:00:00 -0700

How David Amselem Scaled Dalet Media and BigVu by Partnering Artificial Intelligence With Personal Ideas and Creativity

How Alex Melen Scaled SmartSites by Leveraging the Changing Media Landscape to Deliver Competitive Advantage

Sat, 01 Apr 2023 10:00:00 -0700

How Alex Melen Scaled SmartSites by Leveraging the Changing Media Landscape to Deliver Competitive Advantage

How the AOG Team Grew by Focusing on Their Workforce Development

Sat, 01 Apr 2023 10:00:00 -0700

How the AOG Team Grew by Focusing on Their Workforce Development

How Mike Moll Built His Decade-Old Marketing Firm by Having an Effective Strategy and Doing What Works

Sat, 01 Apr 2023 10:00:00 -0700

How Mike Moll Built His Decade-Old Marketing Firm by Having an Effective Strategy and Doing What Works

How Benjamin Mcevoy Built His Business Benji Ball by Focusing on Community Building

Sat, 01 Apr 2023 10:00:00 -0700

How Benjamin Mcevoy Built His Business Benji Ball by Focusing on Community Building

How Aidan Reily Helps Built The Farmlink Project By Doing Outreach and Being Persistent

Sat, 01 Apr 2023 10:00:00 -0700

How Aidan Reily Helps Built The Farmlink Project By Doing Outreach and Being Persistent

Igor Pertsovsky Shares the Key to Unlocking Organizational Success

Fri, 31 Mar 2023 10:00:00 -0700

On this episode, Igor Pertsovsky covers various topics related to business success. One of the key ideas discussed is the importance of individual health in business success, where the health of the organization is made up of the health of the individual. He also emphasizes the need for a vision and mission for organizational success, as well as the importance of tangible methodology and roles in company development.

Connect with Igor on LinkedIn

How Ian Chen Is Scaling Disco tech By Providing A Personal Nightlife Concierge Service All Through An App

Fri, 31 Mar 2023 10:00:00 -0700

On this episode Ian Chen, founder of Discotech, shares how he is scaling his business by providing a personal nightlife concierge service all through an app.

They pivoted their business model by adding free guest lists and tickets, which helped them gain more traction and scale the business.

They're currently focused on growth and enhancing the user experience, while also hiring and fundraising to keep the business thriving.

Don't miss this exciting episode on how Discotech is revolutionizing the nightlife industry!

And make sure to check them out online at: https://www.discotech.me/

And stay tuned for more great episodes ahead!

How Danny Flamberg Is Scaling Live World Through Specializing in Social Media and Digital Marketing for Healthcare and Life Science Companies

Fri, 31 Mar 2023 10:00:00 -0700

In this episode, we dive into the world of social media and digital marketing for healthcare and life science companies with Danny Flamberg, the founder of Live World.

Danny explains how his company creates various types of content, such as web content, programmatic content, and video content, to help patients better understand their medical conditions, relate to their physicians, and discover treatments coming online.

With 300 different companies represented in their online presence, Live World also offers content moderation and community management services.

Danny shares how they approach each company on an individual basis, leveraging their common experience to find insights into their clients' needs and creating effective, persuasive, snackable, and shareable content. He also discusses their focus on content marketing, email marketing, and webinars.

Tune in to learn how Live World is helping healthcare and life science companies make an impact in the digital space and make sure to check them out online at:

https://www.liveworld.com/

And stay tuned for more great episodes ahead!

How James Pratt is Scaling James Pratt Auctions and Building A Career in Film Through An Emphasis on Effective People and Time Management Skills.

Fri, 31 Mar 2023 10:00:00 -0700

How James Pratt is Scaling James Pratt Auctions and Building A Career in Film with Emphasis on Effective People and Time Management Skills.

Join us for an exciting episode as we chat with James Pratt, the brains behind James Pratt Auctions, who shares his secrets to scaling his business as well as building a career in film.

James believes that constantly learning new skills and diversifying his offerings is key to success, while also emphasizing the importance of people and time management skills.

He has unintentionally appeared on reality TV shows, which helped propel his business further, and has big plans for the future - setting up a film production company with a slate of films.

Tune in for valuable insights into building a successful business in today's dynamic market.

And make sure to visit James luxury auction business online at:

https://jamesprattauctions.com/

And stay tuned for more great episodes ahead!

How Robert Cornish Grew Richter Company by Focusing on Sales and Revenue

Fri, 31 Mar 2023 10:00:00 -0700

How Robert Cornish Grew Richter Company by Focusing on Sales and Revenue

How Drew Harden Scaled Blue Compass by Improving himself as a Leader and Providing a great Culture at Work

Thu, 30 Mar 2023 10:00:00 -0700

How Drew Harden Scaled Blue Compass by Improving himself as a Leader and Providing a great Culture at Work

How Bryan Farida Scaled Mutarex Digital Through Result-Focused Marketing

Wed, 29 Mar 2023 10:00:00 -0700

How Bryan Farida Scaled Mutarex Digital Through Result-Focused Marketing

How Bogdan Dzyurak Scaled His Own Marketing Company by Leveraging His Knowledge of the Community in the Field.

Wed, 29 Mar 2023 10:00:00 -0700

How Bogdan Dzyurak Scaled His Own Marketing Company by Leveraging His Knowledge of the Community in the Field.

Creating Career Satisfaction with Kira Swanson

Wed, 29 Mar 2023 02:00:00 -0700

In this episode, Kira Swanson shares her journey of finding her niche in career coaching. She talks about how she initially focused on career satisfaction and not just switching jobs, but realized that she needed to niche down even further.She shares how she struggled to merge her meditation and corporate worlds and eventually left her job to finish her PhD research on how leaders make sense of their environment and communicate with their employees. She also discusses the importance of focusing on impact and being specific about the problems that clients face. She emphasizes the need to study one's work like a scientist and experiment every day.

Kira's Website

Connect with Kira on LinkedIn

How John Duhadway Grew Duhadway LLC by Focusing on the Product, Listening to Feedback, Managing Cost, and Constantly Learning in the Space.

Tue, 28 Mar 2023 10:00:00 -0700

How John Duhadway Grew Duhadway LLC by Focusing on the Product, Listening to Feedback, Managing Cost, and Constantly Learning in the Space.

How Sam Birchenough Built BRCHN Design House by Partnering Cutting-Edge Technology and His Creativity.

Tue, 28 Mar 2023 10:00:00 -0700

How Sam Birchenough Built BRCHN Design House by Partnering Cutting-Edge Technology and His Creativity.

How Jason Tiger Scaled Bubble Universe by Disrupting the Traditional Bubble Industry with Safe, Edible Bubbles for Kids and an Omni-Channel Approach

Mon, 27 Mar 2023 10:30:00 -0700

Get ready to experience bubbles like never before with Jason Tiger, the founder and CEO of Bubble Universe!

Jason has disrupted the traditional bubble industry by creating safe, edible bubbles made with food-grade ingredients that are perfect for kids and even pets. In this interview, he shares how he partnered with a pediatric allergist to create the safest bubble solution ever, infused with natural flavors for a fun and sensory experience.

Learn about the commoditized bubble industry that is leading to cheaper and potentially harmful products. Jason's mission is to disrupt this industry by providing a safer, more fun solution made in the USA, with an omni-channel approach that includes retail placement and e-commerce channels like Amazon.

Dive into Jason's marketing strategies, including working with rep groups, partnering with influencers, and creating a community around the Bubble Universe brand.

And make sure to check out Bubble Universe online at:

https://www.bubbleuniverse.com/

How Neil Twa Scaled Voltage Digital Marketing By Leveraging His Skills in Business, Traffic, and Offers on Amazon

Mon, 27 Mar 2023 10:30:00 -0700

In this episode, Bridgette Devin interviews Neil Twa, the CEO and co-founder of Voltage Digital Marketing, and delves into how he leveraged his skills in business, traffic, and offers to scale his company on Amazon.

Twa shares his journey and experience in digital marketing, highlighting his ability to understand numbers and media marketing. He also shares his expertise in Amazon selling, revealing the key factors that make his company successful.

Listeners will learn about the importance of aligning keywords with the product, creating great images, presentation, and brand, as well as private labeling and building intrinsic brand value.

Tune in to discover Twa's tips on diversifying your brand and creating a scaleable business model.

And after the episode, make sure to check out Voltage Digital Marketing online at:

https://www.voltagedm.com/

How Todd Camhe is Scaling Blue Bear Protection by Leveraging Data-Driven Decisions.

Sun, 26 Mar 2023 10:00:00 -0700

How Todd Camhe is Scaling Blue Bear Protection by Leveraging Data-Driven Decisions.

How Titus Jordan is Improving Business Performance by Focusing on the Effective Core Principles.

Sat, 25 Mar 2023 10:00:00 -0700

How Titus Jordan is Improving Business Performance by Focusing on the Effective Core Principles.

How Karlton Hoskins Is Scaling ID Systems' Pillar Five Program by Building a Framework for Sustainable Business Growth

Fri, 24 Mar 2023 10:30:00 -0700

Join host Bridgette Devin as she sits down with Karlton Hoskins, the entrepreneur behind ID Systems' flagship program, Pillar Five.

In this episode, Karlton shares his personal journey from watching his family's business success rise and fall to developing a roadmap for sustainable business growth with Pillar Five.

Bridgette and Karlton discuss how Pillar Five helps businesses at different stages of the lifecycle, the importance of data and measurement, and the challenges of scaling a business. With success stories and practical tips, this conversation is a must-listen for any business owner looking to achieve sustainability and success.

Plus, don't miss out on the GPS analogy that helps businesses identify where they are in their journey and map their route to success. Listen now to discover the secrets of building generational wealth and taking your business to the next level!

And after the episode, make sure to check out their website:

Pillar Five Website!

How Chuck Harris Is Scaling StockPilot By Lowering Barriers To Entry for Active Investments

Fri, 24 Mar 2023 10:30:00 -0700

In this episode, we talk with Chuck Harris, CTO and co-founder of StockPilot.

Chuck and his team developed an automation technology that connects common investors with experienced traders, providing active investment strategies like options and futures contracts.

Chuck debunks the myth that passive investments like index funds are the best option for common investors and explains how StockPilot's flat monthly subscription model makes active strategies more accessible.

Join us to learn how StockPilot is revolutionizing the finance industry by making it easier for people to diversify their investments.

Visit their website to learn more at:

https://www.stockpilot.app/home

How Sean Work Was Able To Scale Judicious Through Delegation and Setting Up Effective Processes

Thu, 23 Mar 2023 10:30:00 -0700

In this episode, we have the pleasure of interviewing Sean Work, the founder of Judicious, a digital marketing agency.

Sean has been in the industry for over a decade and has successfully scaled his business through delegation and setting up effective processes. In this conversation, Sean shares with us his journey of how he started his business, the challenges he faced along the way, and how he overcame them to become a leader in his industry.

As we dive deeper into the conversation, Sean walks us through his approach to delegation, how he identifies tasks that he can outsource, and the importance of building a reliable team. He also shares his secrets to setting up effective processes, the tools he uses to streamline workflows, and how he continuously evaluates and optimizes his systems to ensure maximum efficiency.

Whether you're a seasoned entrepreneur or just starting out, this episode is full of practical insights and valuable advice that you can apply to your business. So, join us for this engaging conversation with Sean Work and discover how you too can scale your business!

And make sure to check out Judicious online at:

https://judinc.com/

How Barry Arendt Was Able To Scale ThinkEzIT By Building Strong Relationships With His Clients

Thu, 23 Mar 2023 10:30:00 -0700

Join host Bridgette Devin in this engaging conversation with Barry Arendt, the founder and CEO of ThinkEasy IT, as he shares his experience in scaling his business.

Learn how he implemented key strategies such as exceptional customer service, staying up-to-date with technology, and building strong client relationships to achieve success.

Barry emphasizes the importance of understanding the role of IT infrastructure in a business's foundation and success, and how ThinkEasy IT helps educate its clients through simulated phishing attacks and security awareness training.

After listening to this episode, make sure to check them out online at:

https://thinkezit.com/

How Yoseph Pinto of Axiom Guardians Find The Courage to Start His Own Business From Studying Successful Businesses.

Thu, 23 Mar 2023 10:00:00 -0700

How Yoseph Pinto of Axiom Guardians Find The Courage to Start His Own Business From Studying Successful Businesses.

How Claudia Moncarz is Scaling Moncarz Law Firm By Offering Valuable Resources To Her Clients

Wed, 22 Mar 2023 10:41:00 -0700

In this episode of "How to Scale a Business," host Bridgette Devin speaks with Claudia Moncarz, an attorney and founder of Moncarz Law Firm.

Claudia shares her journey of becoming an entrepreneur and building her own law firm after practicing for over 20 years. She discusses her love for numbers, tax planning, and helping her clients in various areas such as business planning, personal planning, and more.

Make sure to check out her website after listening to the episode at:

https://www.moncarzlaw.com/

How Francis Perdue Has Built Scooter P. Entertainment: Distributing & Developing Content of Underserved Filmmakers, Creators, Directors and Producers

Wed, 22 Mar 2023 10:40:00 -0700

Join Bridgette as she interviews Francis Perdue, the owner of Scooter P. Entertainment, a black woman-owned distribution and content development company.

Discover how Perdue's love for film led her to create a company that aims to provide a wider and more humane view of people of color in television and film. Through her company, she hopes to offer experiences to underserved filmmakers, content creators, directors, and producers.

Perdue shares her journey in the film industry and discusses the changes she has seen, particularly in terms of technological advancements such as CGI and AI. She also talks about the future of film, where technology will help save time and energy in movie production. The conversation emphasizes Scooter P. Entertainment's commitment to showcasing diverse stories and voices in film and TV.

Perdue invites filmmakers to work with them for distribution and definitely check out their website to stay connected at:

https://www.scooterpentertainment.com/

How Suresh Krishna of Product 10x Scales Startups By Launching Their Businesses With Them

Tue, 14 Mar 2023 10:00:00 -0700

How Suresh Krishna of Product 10x Scales Startups By Launching Their Businesses With Them

How Casey Boardman of Bentley Automotive Group Has Built a Multi-Location Industry Leader

Tue, 14 Mar 2023 10:00:00 -0700

How Casey Boardman of Bentley Automotive Group Has Built a Multi-Location Industry Leader

How Suman Kanuganti Was Able To Build Personal.AI By Serving The Needs of Individual People

Tue, 14 Mar 2023 10:00:00 -0700

Building Personal.Ai as an Extension of Yourself and the Importance of Owning Your Own Data with Suman Kanuganti

Get ready to dive into the world of artificial intelligence with Suman Kanuganti, the founder of Personal.Ai.

In this episode, Suman shares how Personal.Ai is designed to be an extension of yourself, helping you manage your digital life seamlessly and securely. You'll learn why it's crucial to own your own data and how Personal.Ai gives you control over your information. Plus, Suman offers insights into the future of AI and how it can be used to enhance our daily lives.

So sit back, relax, and get ready to discover the incredible possibilities of personal artificial intelligence with Suman Kanuganti of Personal.ai and make sure to check out their website after the episode:

https://www.personal.ai/

From Corporate America to Entrepreneur: Spotting Opportunities and Building High-Tech Businesses with Pete Gruber

Mon, 06 Mar 2023 10:00:00 -0700

In this episode, we'll be delving into the fascinating story of Pete Gruber, an entrepreneur with a keen eye for spotting opportunities and turning them into successful businesses.

Join us as we explore his journey and uncover the secrets behind his ability to identify untapped markets and create thriving enterprises.

Through his experiences, we'll gain insights into the qualities and traits that make for a successful entrepreneur, and discover how to apply these lessons to our own ventures. Don't miss out on this insightful and inspiring discussion!

Make sure to check out the Gruber Companies website at:

https://gruber.com/

And, stay tuned for more great episodes to come!

How Angie and Dee Cowger Scaled Custard Stand Chili Through the Power of Networking

Mon, 06 Mar 2023 10:00:00 -0700

In this engaging podcast episode, we dive into the world of entrepreneurship with the founders of Custard Stand Chili, Angie and Dee Cowger. We learn about their journey from running a successful restaurant to breaking into the retail market, and how networking played a key role in their success.

Throughout the episode, Angie and Dee share valuable insights and advice on building a strong brand, fostering partnerships, and leveraging the power of connections to grow a business. You'll hear firsthand accounts of the challenges and triumphs of starting a new venture, as well as the importance of being open to new opportunities and learning from failures.

Whether you're a seasoned entrepreneur or just starting out, this podcast is packed with valuable tips and strategies that can help you take your business to the next level. So don't miss out on this episode and tune in to learn how Custard Stand Chili made the leap from restaurant to retail through the power of networking!

And don't forget to visit their website afterward at:

https://custardstand.com/

Stay tuned for more great conversations ahead!

How Carmen Hornberger is Scaling Benefits to Go Through Education On The Importance of Tax-Free Retirements Plans For Self-Employed Women

Mon, 06 Mar 2023 02:00:00 -0700

In this captivating episode, Carmen Hornberger, the founder of Benefits To Go, discusses the importance of tax-free retirement plans for self-employed women. As a passionate advocate for empowering women to secure their financial future, Carmen shares her mission of creating 1000 tax-free retirement plans for women each year.

Throughout the interview, Carmen provides valuable insights on how self-employed women can maximize their retirement savings and she emphasizes the importance of starting early and taking advantage of tax-free compounding to build wealth over time.

Carmen's enthusiasm for her mission is contagious, and her expertise in the field is evident. Listeners will come away from this episode feeling inspired and empowered to take control of their financial future. So tune in and join Carmen on her mission to create 1000 tax-free retirement plans for women each year!

And make sure to learn more about her company Benefits To Go at:

https://www.benefitstogo.net/

How Nathaniel Gurien of Fincann is Revolutionizing the Way Cannabis Companies Get Financing

Fri, 24 Feb 2023 10:00:00 -0700

How Nathaniel Gurien of Fincann is Revolutionizing the Way Cannabis Companies Get Financing

How Dave Nelson of Outpost Studio Wants to Create the World's First Analog and Digital Foley Studio

Mon, 13 Feb 2023 10:00:00 -0700

How Dave Nelson of Outpost Studio Wants to Create the World's First Analog and Digital Foley Studio

How Nico De Bruyn is Dominating the Landscaping Industry With Advanced Marketing Strategies

Fri, 10 Feb 2023 10:00:00 -0700

How Nico De Bruyn is Dominating the Landscaping Industry With Advanced Marketing Strategies

How Ben Singleton of Net Genius Helps Governments Build Secure IT Systems

Thu, 09 Feb 2023 10:00:00 -0700

How Ben Singleton of Net Genius Helps Governments Build Secure IT Systems

How Micky Baines of Kennedy & Company is Streamlining Higher Education Systems

Thu, 09 Feb 2023 10:00:00 -0700

How Micky Baines of Kennedy & Company is Streamlining Higher Education Systems

How LuRae Lumpkin is Helping People Achieve Financial Success and Independence

Thu, 09 Feb 2023 10:00:00 -0700

How LuRae Lumpkin is Helping People Achieve Financial Success and Independence

How Paul Pacun of Vablet is Radically Transforming the Way Life Sciences Businesses Sell

Thu, 09 Feb 2023 10:00:00 -0700

How Paul Pacun of Vablet is Radically Transforming the Way Life Sciences Businesses Sell

How Rudy Valme Has Leveraged His Music Career to Build a World Class Events Company

Thu, 26 Jan 2023 10:00:00 -0700

How Rudy Valme Has Leveraged His Music Career to Build a World Class Events Company

How John Beaver of GSatch Has Built an Industry Leading Manufacturers Representative Firm

Thu, 26 Jan 2023 10:00:00 -0700

How John Beaver of GSatch Has Built an Industry Leading Manufacturers Representative Firm

How Josh Blackman of Brownstone Property Has Built a New York Real Estate Empire

Thu, 26 Jan 2023 10:00:00 -0700

How Josh Blackman of Brownstone Property Has Built a New York Real Estate Empire

How Robert Passikoff of Brand Keys Helps the World's Largest Brands Understand Customer Loyalty

Thu, 19 Jan 2023 10:00:00 -0700

How Robert Passikoff of Brand Keys Helps the World's Largest Brands Understand Customer Loyalty

How Sener Korkusuz Launched the A7FL and Is Bringing a New Version of Football to the Masses

Thu, 19 Jan 2023 10:00:00 -0700

How Sener Korkusuz Launched the A7FL and Is Bringing a New Version of Football to the Masses

How Dean Steinman of Ortho Marketing Has Become the Ultimate Authority for US Orthodontists

Tue, 17 Jan 2023 10:00:00 -0700

How Dean Steinman of Ortho Marketing Has Become the Ultimate Authority for US Orthodontists

How David Schwartz is Saving the World One Faucet at a Time

Mon, 16 Jan 2023 10:00:00 -0700

How David Schwartz is Saving the World One Faucet at a Time

How Logan Rae of Argon Agency is Transforming the Way Agencies Do Business

Mon, 16 Jan 2023 10:00:00 -0700

How Logan Rae of Argon Agency is Transforming the Way Agencies Do Business

How Doug Stone of MetaMedia USA Helps Innovative Companies With Game Changing Projects

Fri, 13 Jan 2023 10:00:00 -0700

How Doug Stone of MetaMedia USA Helps Innovative Companies With Game Changing Projects

How Sean Bennett of HOC Helps Enterprise Businesses Transform Their Data Systems

Fri, 13 Jan 2023 10:00:00 -0700

How Sean Bennett of HOC Helps Enterprise Businesses Transform Their Data Systems

How Sean Corcoran Helps Seniors Get The Right Home Financing

Thu, 12 Jan 2023 11:30:00 -0700

Founder of HECM Senior Home Financing

How Ryan Walsh Helps Real Estate Investors Build Wealth

Thu, 12 Jan 2023 10:00:00 -0700

How Ryan Walsh Helps Real Estate Investors Build Wealth

How Fran Biderman-Gross Helps Big Brands "Glow Up"

Thu, 12 Jan 2023 10:00:00 -0700

How Fran Biderman-Gross Helps Big Brands "Glow Up"

How Jeremy Driesen of Ray Bloch Plans Incredible Experiences for Their Clients

Thu, 12 Jan 2023 10:00:00 -0700

How Jeremy Driesen of Ray Bloch Plans Incredible Experiences for Their Clients