<![CDATA[The School Marketing & Enrollment Podcast]]>0512a0eb-ea7d-55e6-9690-48540dd58b7aTue, 04 Aug 2026 07:51:40 +0000Captivate.fmSimon Joneshttps://artwork.captivate.fm/69d0436e-5426-49ea-bb4a-e9551cacf37f/Artwork.jpgThe School Marketing & Enrollment PodcastSimon JonesSimon JonesWelcome to The School Marketing & Enrollment Podcast, a practical, story-led show for anyone responsible for attracting, enrolling, and looking after prospective families. Hosted by Simon Jones, each episode is designed to help schools raise the customer service bar by learning from real-world experience: what great service *actually* looks like, where schools unintentionally lose trust (delay, friction, tone mismatch), and the small, repeatable actions that make families feel seen, guided, and confident from first enquiry to first day. Most episodes feature guest conversations with school practitioners and specialist providers, sharing real examples and real solutions you can apply immediately so you can sharpen your approach, keep up with what great schools are doing, and stand out in a competitive market.https://school-marketing-and-enrollment.captivate.fmfalseepisodicnopodcastThe Future of Independent Schools with Peter BaronThe Future of Independent Schools with Peter BaronIn this episode, Peter Baron, founder of Moonshot OS, shares insights on the evolving landscape of independent schools, the challenges they face, and innovative strategies to reimagine their business models. Discover how school leaders can adapt to shifting dynamics and embrace change to ensure sustainability and growth.

Key topics:

  • The transformation of independent school business models in response to market pressures
  • The impact of COVID-19 on school operations, enrollment, and staffing
  • Challenges around hiring, retention, and rising costs in the U.S. education sector
  • The significance of marketing and enrollment management in a competitive environment
  • Strategies for school leaders to develop business fluency and entrepreneurial thinking
  • The importance of evaluating and sunsetting outdated programs for sustainability
  • Future leadership skills needed in the next decade for school CEOs
  • The origins and meaning behind the name Moonshot OS
  • Practical steps schools can take to innovate and sustain their missions

Links:

https://www.moonshotos.com

]]>In this episode, Peter Baron, founder of Moonshot OS, shares insights on the evolving landscape of independent schools, the challenges they face, and innovative strategies to reimagine their business models. Discover how school leaders can adapt to shifting dynamics and embrace change to ensure sustainability and growth.

Key topics:

  • The transformation of independent school business models in response to market pressures
  • The impact of COVID-19 on school operations, enrollment, and staffing
  • Challenges around hiring, retention, and rising costs in the U.S. education sector
  • The significance of marketing and enrollment management in a competitive environment
  • Strategies for school leaders to develop business fluency and entrepreneurial thinking
  • The importance of evaluating and sunsetting outdated programs for sustainability
  • Future leadership skills needed in the next decade for school CEOs
  • The origins and meaning behind the name Moonshot OS
  • Practical steps schools can take to innovate and sustain their missions

Links:

https://www.moonshotos.com

]]>26a24631-6a7b-42f8-9221-6d3ea4aafdc5Tue, 04 Aug 2026 08:30:00 +010028:38falsefull1661Exploring School Leadership & Enrollment with Sue Cranford at Eagle HillExploring School Leadership & Enrollment with Sue Cranford at Eagle HillJoin us as Sue Cranford, Assistant Head of School for Enrollment at Eagle Hill School, shares her unique journey into education, her passion for supporting students with diverse learning profiles and how her personal experiences with her daughters shaped her professional path. We step into the nuances of school enrollment, networking within educational communities, and the heartfelt stories behind her career.

In the episode:

  • Sue's background and how her daughters' diagnoses of dyslexia influenced her career choice
  • A detailed look at a typical day in her role as Assistant Head for Enrollment
  • The history and significance of Eagle Hill School's founding in 1776
  • The impact of strong teacher-student relationships on student inspiration and confidence
  • How the school community fosters trust and connection among parents
  • The enrollment cycle in the US and the unique busy summer period for admissions
  • Differences between educational consultants and agents, and how they support families
  • Networking strategies among school professionals and the importance of authentic relationships
  • Insights into how schools collaborate rather than compete in niche markets
  • Personal anecdotes about her daughters’ careers and the importance of a supportive educational environment

www.eaglehill.scool

]]>Join us as Sue Cranford, Assistant Head of School for Enrollment at Eagle Hill School, shares her unique journey into education, her passion for supporting students with diverse learning profiles and how her personal experiences with her daughters shaped her professional path. We step into the nuances of school enrollment, networking within educational communities, and the heartfelt stories behind her career.

In the episode:

  • Sue's background and how her daughters' diagnoses of dyslexia influenced her career choice
  • A detailed look at a typical day in her role as Assistant Head for Enrollment
  • The history and significance of Eagle Hill School's founding in 1776
  • The impact of strong teacher-student relationships on student inspiration and confidence
  • How the school community fosters trust and connection among parents
  • The enrollment cycle in the US and the unique busy summer period for admissions
  • Differences between educational consultants and agents, and how they support families
  • Networking strategies among school professionals and the importance of authentic relationships
  • Insights into how schools collaborate rather than compete in niche markets
  • Personal anecdotes about her daughters’ careers and the importance of a supportive educational environment

www.eaglehill.scool

]]>54b6b6d6-5e89-41d5-a503-50c0ee7912a5Tue, 21 Jul 2026 09:00:00 +010022:50falsefull1551Hard Truths of Authentic School Leadership with Dr Howard StribbellHard Truths of Authentic School Leadership with Dr Howard StribbellIn this episode Howard Stribbell shares insights from his book 'The Loneliest Seat,' exploring the emotional and practical challenges of school leadership, how to navigate loneliness, responsibility, and personal well-being in educational leadership.

Get your copy today!

www.amazon.com/LONELIEST-SEAT-Truths-Authentic-Leadership

]]>In this episode Howard Stribbell shares insights from his book 'The Loneliest Seat,' exploring the emotional and practical challenges of school leadership, how to navigate loneliness, responsibility, and personal well-being in educational leadership.

Get your copy today!

www.amazon.com/LONELIEST-SEAT-Truths-Authentic-Leadership

]]>a8883e5c-5cbf-4568-8f14-decb38bfb125Sat, 13 Jun 2026 09:00:00 +010024:43falsefull1441Steve Birdsall, 20 Years at a McDonogh SchoolSteve Birdsall, 20 Years at a McDonogh SchoolIn this episode, Steve Birdsall shares insights from his 20-year journey at McDonogh school, discussing enrollment strategies, personal growth, and the evolving role of technology in education. Discover how personal touches and innovative practices enhance the admissions experience.

]]>In this episode, Steve Birdsall shares insights from his 20-year journey at McDonogh school, discussing enrollment strategies, personal growth, and the evolving role of technology in education. Discover how personal touches and innovative practices enhance the admissions experience.

]]>7c41ac62-9991-4861-9f80-a0e39cf6e2aeFri, 29 May 2026 09:00:00 +010024:51falsefull1331Dr Jeffrey Quebec, Education Consultant in the US and globallyDr Jeffrey Quebec, Education Consultant in the US and globallyDiscover the ins and outs of independent boarding schools, from marketing strategies to student selection with expert Dr Jeffrey Quebec. Whether you're a school administrator, parent, or student, gain insights into building authentic relationships and making informed decisions in education.

Main Topics Covered:

  • The importance of authentic school marketing and student involvement
  • How schools personalize communication using technology
  • Strategies for building trust and rapport with prospective families
  • Jeff’s insights on the impact of campus visits and tour experiences
  • The role of social media and AI in school branding in 2026
  • Key considerations for parents and students exploring boarding school options
  • Jeff’s podcast journey and his mission to promote hidden gem schools

Links:

https://quebec-consulting.com

https://whyboardingschool.com/podcast/

]]>Discover the ins and outs of independent boarding schools, from marketing strategies to student selection with expert Dr Jeffrey Quebec. Whether you're a school administrator, parent, or student, gain insights into building authentic relationships and making informed decisions in education.

Main Topics Covered:

  • The importance of authentic school marketing and student involvement
  • How schools personalize communication using technology
  • Strategies for building trust and rapport with prospective families
  • Jeff’s insights on the impact of campus visits and tour experiences
  • The role of social media and AI in school branding in 2026
  • Key considerations for parents and students exploring boarding school options
  • Jeff’s podcast journey and his mission to promote hidden gem schools

Links:

https://quebec-consulting.com

https://whyboardingschool.com/podcast/

]]>b628cdba-d189-4fe1-a0aa-8d63f35f0455Wed, 15 Apr 2026 09:00:00 +010022:33falsefull1221Introduction to my new podcastIntroduction to my new podcastWelcome to the very first episode of the School Marketing & Enrollment Podcast. In this short solo opener, Simon shares what the show is all about: raising the customer service bar in school marketing and enrollment in the US through real examples from people inside schools and practical solutions from experts who serve them.

In this episode, you’ll learn

  • What “great customer service” looks like in a school marketing & enrollment context
  • Three common ways schools unintentionally lose trust with families
  • Three practical fixes you can try this week to improve the family experience
  • What to expect from future episodes (spoiler: it won’t just be Simon)

]]>Welcome to the very first episode of the School Marketing & Enrollment Podcast. In this short solo opener, Simon shares what the show is all about: raising the customer service bar in school marketing and enrollment in the US through real examples from people inside schools and practical solutions from experts who serve them.

In this episode, you’ll learn

  • What “great customer service” looks like in a school marketing & enrollment context
  • Three common ways schools unintentionally lose trust with families
  • Three practical fixes you can try this week to improve the family experience
  • What to expect from future episodes (spoiler: it won’t just be Simon)

]]>5ac527e4-b850-4e86-a6c1-83636d76d502Tue, 07 Apr 2026 09:00:00 +010019:27falsefull1111