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[SGC-38] Use Your Imagination For More Collaboration With Guest Prisca Benson

Melissa Brown, MD — Fri, 23 Feb 2024 03:30:00 -0400

If you've ever felt stuck watching your email list inch up by single digits or stay at the same number month after month, get ready to turbocharge your list growth! This week on "She's Got Content," we dive deep with Prisca Benson, the master of email list collaborations, who reveals how she turned her slow-growing list into a bustling hub of engaged subscribers.

Don’t Miss Inside This Episode:

Creative Collaboration for Introverts: Discover the advantages of collaborative opportunities for those who might be more introverted. Melissa and Prisca share their experiences inside supportive communities that offer encouragement, accountability, and the opportunity to forge lifelong friendships with like-minded entrepreneurs in groups like the Collab Club and the Podcast Collaborative.
Networking IS Relationship Building: Explore the significant role of networking in business growth as Prisca outlines the importance of making meaningful connections. Get valuable tips on becoming an attractive podcast guest and creating mutually beneficial relationships that can lead to a surge in your business exposure and email list size.
The Art of Effective Email Communication: Listen as host Melissa Brown discusses the common fear of emailing a growing list and Prisca emphasizes the importance of regular communication to stay top-of-mind with your audience. Learn how to balance the influx of emails during collaborations and maintain a strong connection with your subscribers.
Imaginative Ways To Collaborate: The sky is the limit with the types of collaborations you can create with business buddies. There are at least ten different collaborative ideas shared by Prisca during this episode. Be sure to take notes!

Links and products mentioned in today's episode:

Get Prisca's free gift: 3 Steps to Financial Freedom Guide

The Collab Club, hosted by Nicole Batey, is designed to help solopreneurs and small business owners connect and collaborate.

Podcast Collaborative Find a guest and be a guest on podcast shows.

ConvertKit Email service provider. Get a 14-day free trial to check it out.

The video mentioned by Prisca in this episode about Creator Network on Convertkit:

SparkLoop The number one newsletter recommendation platform

About Prisca Benson

Prisca is a dedicated money coach who guides professional women towards financial freedom. She crafts simple, customized plans that allow her clients to enjoy life while securing their financial future, ultimately guiding them toward a peaceful relationship with their money. With years of helping people create their money plans and a proven track record of growing her own investment accounts by over $280k in just 6 years, Prisca brings firsthand expertise to her coaching practice. Join her on Instagram (@ourgreenlifenj) for daily strategies, inspiration, and behind-the-scenes insights on mastering your finances and living your best life.

Prisca's Website

OurGreenLifeNJ.com

Connect With Prisca on Social

Connect on Instagram: @ourgreenlifenj

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Nail Your Niche Workbook and Skill Audit

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

TRANSCRIPT FOR THIS EPISODE:

Melissa Brown [00:00:05]:

Hello there, content creators. You're listening to the She's Got Content podcast, where it's all about creating content for your coaching business. I'm your host, doctor Melissa Brown, and I'm here every week to help you get your content out of your head, out of your heart, and out there into the world where that information and your services can impact the most people. Get ready to take notes today and then take action, content creators. Let's dive in with today's episode because you've got content to get out there. I am so excited to share my new friend, Prisca Benson, who I met in a collaborative group recently. And that's what we're going to talk about today, collaborations, because Prisca has actually grown her business incredibly with collaborations, and she is full of ideas about how to do collaborations and how to get the best benefit from it. So let's give a great big welcome to Prisca Benson.

Melissa Brown [00:01:07]:

Welcome, Prisca.

Prisca Benson [00:01:08]:

Thanks for having me. Like you said, I've been growing my business through collaboration. My business is called OurGreenLife, and origin story is that in 2020, when the whole world went amok Oh, yeah. I started a blog. It was a health and finance blog because I felt like a lot of that meshed well together. And then eventually, end of 2022, I decided to kind of niche down into money coaching. I felt like it was a way to really help people take unnecessary stress out of money, especially women. We are extremely anxious about our futures and scared to invest and all these other things that I want to help women kind of leap over that and get the confidence that I know we deserve when it comes to our money.

Prisca Benson [00:01:52]:

So that's what I've been doing now. The vast difference though, especially in the last year or so, is the collaborative aspect. Because when I first started my blog, I already had my email list and things like that, but it was growing so slowly because I was doing it all on my own. And then through the membership that we both were in, this is how I started coming up with all these ideas. Well, inspired by the ideas in there, and it further inspired other ideas to work with other business owners who are also trying to grow their business.

Melissa Brown [00:02:18]:

So you said you already had an email list when you started your blog. How did you initially grow that email list?

Prisca Benson [00:02:24]:

I had the blog, and then I have, like, a pop up, you know, on my blog that says, here's your freebie so people can download it off there. I also had it linked to my social media. I didn't promote it. I don't think even as much, but I did have it there. It was available for people to get. But, literally, my list was, like, at 20 for years.

Melissa Brown [00:02:44]:

So, like, cool. Okay. Alright. So that technique, the lead magnet from your blog and on social media was growing very slowly.

Prisca Benson [00:02:51]:

Yes.

Melissa Brown [00:02:52]:

Okay.

Prisca Benson [00:02:53]:

You gotta imagine too, especially with SEO content. You know, that kind of stuff takes a while to build up, and then you have to get your messaging down in order for people to have interest in what you're offering. So I think this that was just like a big learning process when you're doing it literally on your own.

Melissa Brown [00:03:08]:

Got it. Okay. So in 2023, you joined the collab club with Nicole Batey.

Prisca Benson [00:03:16]:

Yes.

Melissa Brown [00:03:17]:

I did too. I we both joined, I think, at the same time. Right?

Prisca Benson [00:03:20]:

Yeah. I believe so.

Melissa Brown [00:03:21]:

Okay. So tell everyone what's happened since you started in the collab club and and started doing these collaborations with people.

Prisca Benson [00:03:31]:

So just for background too, I'm a huge introvert. Okay? So

Melissa Brown [00:03:34]:

Okay. I can relate. I can relate.

Prisca Benson [00:03:38]:

These kind of things look foreign to me, like, trying to reach out to strangers, but the mindset thing was the first thing that helped. Being in a collaborative membership where people you're expected to meet with people and talk to people. So I felt like the barrier of entry in terms of my own feelings about it was largely decreased because nobody should be mad at me for reaching out to them and saying, hey. Can we partner up on something? That's literally why we're all here. Just a little tidbit for people who are interested. This is a great leap into doing that because, you know, everybody's here from the same place. We're all trying to grow our own businesses. So that was the first thing.

Prisca Benson [00:04:11]:

People would do intro posts, and I would look to see, okay, who has an audience that may overlap with mine. So that way we could probably support each other. What value can I bring to you and what value can you bring to me? And it's not always just as simple as the content that I'm doing, but just in our business experiences as well. When I was first starting this journey, I felt very, very green. And then when you talk to other people, there's people greener than you. So, like, they say, though, a rising tide raises all boats. That's the kind of thing that I was applying through the collaborative membership.

Melissa Brown [00:04:45]:

Awesome. Alright. So let me recap a little bit. You said you're a big introvert and Yes. Collaborations, especially these 1 on 1 or very small collaborations are like they're like honey for an introvert. It's the perfect place. It's like the perfect combination. And joining a group where there is the expectation of having collaborations is really where it's all about because you don't have to worry that somebody's gonna think you're weird or why they're reaching out or what's your second agenda, what's underlying all this, being suspicious of the fishy DM into your Instagram or an email that comes out of nowhere because we've all gotten those.

Melissa Brown [00:05:27]:

But when you say that you're part of a collaboration club or you Yeah. Meet up with someone who's well, actually, I I think I did the same thing. I looked to see who was overlapping with the same audience, and then I would send them a I guess it was a DM inside the collab club because it's held in the heartbeat app.

Prisca Benson [00:05:46]:

Yes.

Melissa Brown [00:05:47]:

And then I think a 100% of the people responded to me when I did that, and people would reach out to me. Same thing. It was like, this is a beautiful thing. The number of collaborations that I had since being in that group has tremendously increased.

Prisca Benson [00:06:02]:

Oh, yeah. And it's lifelong friendships, I feel like, too in business. So especially if you're new, your friends in the real world, quote, unquote, may not relate to what you're doing. You you could tell them what you're doing, but there's limited assistance they can give you because they're not going through things. And a lot of it is very sometimes it's very discouraging, and you really need someone who's been there, who's gone through it that could keep you encouraged. And so there's a couple people in there that I literally make sure I regularly text. Hey. How are things going with your business? They check on me.

Prisca Benson [00:06:31]:

They look at my content like, good job. None of my real friends do this. Okay?

Melissa Brown [00:06:34]:

Yeah. Yeah. Right. It's so lonely trying to be an entrepreneur out there when other friends and family, they just don't understand what you're doing. They just don't get it. Yeah. And they don't have the experience of what you're doing online. Yeah.

Melissa Brown [00:06:50]:

Yeah. There's someone that I have met through the Podcast Collaborative, which is another group where Yeah. You're looking for speakers and people are looking for, guests. So and we've grown into becoming accountability buddies and doing collaboration. You're right. Lifelong friendships.

Prisca Benson [00:07:08]:

Mhmm.

Melissa Brown [00:07:08]:

I'm curious. Tell us what kinds of collaborations you've actually done and how it's worked out for

Prisca Benson [00:07:15]:

you. So I first started off with participating in bundles. Mhmm. So with bundles, it's kind of an interesting thing because you wanna have a digital product that you are already selling or planning on selling or it's for a price. And during the bundle, you are then offering it to the bundle as a free product. The people who sign up for your product through the bundle, they will be on your email list, and then you get to nurture them to hopefully become a paying client.

Melissa Brown [00:07:41]:

Yes.

Prisca Benson [00:07:43]:

So that was the first thing I did, and that's a low barrier of entry for people who are just getting into the collaborative space. Usually want to find other groups. Facebook is robust with this. I don't know any place else where it's, like, as robust as Facebook to find these kind of opportunities. There's specific groups that people join where they are looking for guests, and so they advertise it and then you just sign up. You make sure that you're eligible and that you can meet the requirements. A lot of them have a very low barrier of entry even if you're just starting, may not even need, a large email list. But we wanna make sure, if you're gonna do this, that you are routinely emailing your list because otherwise, it'll be a waste.

Prisca Benson [00:08:22]:

You don't want to get people on your list and never say anything to them. So those are, like, the key things that you want to pay attention to when you're applying to a bundle.

Melissa Brown [00:08:31]:

Yeah. That is such a good point. I hate to admit this, but that I I wanna say a 100 years ago or and when I first started building a list and I started participating in bundles, this was back before bundles were really, really as popular as they are. But my list grew to, like, a1000, and I was afraid to email. It took probably literally a year before I sent an email out to people.

Prisca Benson [00:08:59]:

Oh, wow.

Melissa Brown [00:09:00]:

Yeah. Yeah. I mean and most of those people were like, who is this person? So, yeah, I have made that mistake. I'm not making that mistake now. But, yeah, I was actually challenged by a mentor of mine at the time to just write the first dang email. Yeah. Just write it. And then write another one a week later.

Melissa Brown [00:09:20]:

And then I said, you know what? I have to get into the habit, and I think it's been four plus years that I send out a Monday message email since then. So I haven't missed one through a lot of trials and tribulations, let's put it that way, and things that I'm like, oh, do I really have to send something out today? But I do. So, yes, you need to email the people that come onto your list through these collaborations.

Prisca Benson [00:09:45]:

I do wanna remain top of mind too, especially if you're selling a service. You want that if someone, maybe even if it's not that person that becomes your client, but maybe their friend. In my instance, I help people with managing their day to day money. So a friend complains about it. Like, oh, you know, I know someone. But if they never hear about you from me, they're gonna think of the other person that was in their email box. You know? Mhmm. Mhmm.

Melissa Brown [00:10:06]:

One of the tips that I've discovered works really well. When you're in a bundle, everybody's sending a whole bunch of emails to the people who sign up for the different products. If you send an email, either the one that delivers the product that you're giving away or the next one, and say, hey. I know you're gonna be inundated with emails. I don't want to add to that. I'll be back in your inbox and, you know, fill in the blanks. We a week, 2 weeks, or when this thing is over or when the the deadline has passed. So just know that I respect the fact that you're you're gonna be inundated, and I will be back.

Melissa Brown [00:10:47]:

Don't forget about me or something like that.

Prisca Benson [00:10:50]:

That is true. People do appreciate that. I even saw that recently in

[SGC-37] Great Business Advice Gone Wrong with Guest Lisa Thurston

Melissa Brown, MD — Thu, 08 Feb 2024 03:30:00 -0400

Ever just want to 'borrow someone's brain' to help you make sense of great business advice that might be going wrong for you for some reason?

Human behavior consultant Lisa Thurston helps solopreneurs cut through the overwhelm, overthinking, and wheel spinning that's often so much a part of the early stages of business. Using a simple line of questioning with her assessment to learn more about her client's values, personalities, and deep desires, she helps them swim through the sea of great business advice that might be wrong for them as an individual.

Listen to Lisa discuss three examples where great business advice went wrong and what to do instead.

Don’t Miss Inside This Episode:

What is a human behavior consultant?
How human behavior consultants help customize and plan the best business model for you, based on your likes, values, and your own personality.
Three examples of generally great business advice and where it can go wrong for a specific individual.
Why you might be struggling with content creation based on the business model you've currently got set up.
Lisa's tool for validating your business ideas--where 'the rubber meets the road.'

Links and products mentioned in today's episode:

Marisa Corcoran, founder of Copy Confidence Society and The Copy Chat.

About Lisa Thurston

Human Behavior Consultant, Lisa Thurston is all about helping solopreneurs gain clarity, maximize their potential, and shine in their fields of expertise.

From helping you maximize your strengths to creating your unique selling proposition to mapping out your customer journey, Lisa is obsessed with helping women solopreneurs create the life and business of their dreams.

Lisa's Website

NOTE: Lisa's website has changed since the recording date for this episode. She mentions in the audio that her website is LisaThurston.biz, but this is no longer current. The correct website is LisaThurston.cc, and the link below will take you to her current website.

LisaThurston.cc

Connect With Lisa on Social

Lisa Thurston on Instagram

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-36] Mastering Visibility: Pam Hamilton’s Voyage into the World of Podcasting

Melissa Brown, MD — Fri, 26 Jan 2024 12:00:00 -0400

Get ready for a super insightful episode this week. My special guest, Pam Hamilton, joined me for a chat about all things podcasting. Pam, a mindset and visibility expert, shares her recent journey of creating her own podcast, "Becoming Seen," and offers some awesome advice for navigating the world of podcast launching.

Soak up Pam's wisdom on facing your fears, embracing your authentic self, and having the courage to make a pivot when you recognize it's needed. It's going to be a fun and enlightening conversation, so grab your favorite drink and get ready to be inspired!

Don’t Miss Inside This Episode:

Embracing change. Pam highlights the importance of pivoting in her early podcasting journey and how she realized she needed to make a fix in the name of her show to be discoverable.
The challenges with getting started with your podcast and how to find support. And how it all boils down to taking one step and then another.
Discover some of the best tried-and-true software to make podcast production easier and less time-consuming.
You can't fix something without taking action and getting feedback about what needs fixing.

Links and products mentioned in today's episode:

Get your copy of Pam's free Visibility Journal

Books mentioned in this episode:

Feel the Fear and Do It Anyway by Susan Jeffers

The Big Leap by Gay Hendricks

Atomic Habits by James Clear

Software mentioned in this episode:

Audacity: Free, open-source audio editing software.

Descript: Editing audio is as easy as highlighting text. Monthly fee. Can be paused if need be.

Castmagic: The key to quickly and beautifully creating show notes and social media assets for your podcast. Monthly fee.

Other podcasts mentioned in this episode:

Pam's Podcast: Becoming Seen

Karen Robinson's Podcast: Heal Thrive Dream Podcast

About Pam Hamilton

Pam Hamilton is a mindset and visibility expert who's serious about helping women business owners over 50 get past the mindset hurdles that keep them invisible and playing small so they can live full out in their purpose and create a life they love.

Pam's Website

Building Visibility

Connect With Pam on Social

Pam's free Facebook group: Building Visibility

Pam's Facebook page: The Coaching Lawyer

Instagram: @coachinglawyer

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business, which can lead to feeling overwhelmed and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC 35] Get Started Today With Simple SEO Strategies That Age Like Fine Wine w/ Guest, Brittany Herzberg

Melissa Brown, MD — Thu, 18 Jan 2024 03:30:00 -0400

Get Started Today With SEO Strategies That Age Like Fine Wine with Guest, Brittany Herzberg

Grab a pen and paper--you'll want to take notes so you can optimize your website immediately. SEO expert, Brittany Herzberg shares so many easy-to-implement nuggets in this episode.

The "O" in SEO doesn't have to represent 'overwhelm' or 'overthinking.' Brittany has simple, down-to-earth tactics to get started optimizing your website. And just like fine wine and aged cheeses, once you start the SEO optimization process, the payoff comes in the future. Start where you are, but do start. You'll be so glad you did.

Don’t Miss Inside This Episode:

Gain a simplified definition of SEO and the importance it plays in increasing your visibility, building trust, and connecting with your ideal audience.
Learn Brittany's 'Start Where You Are' approach with practical strategies for optimizing blog content, including headlines, SEO titles, and meta descriptions, so you can improve search engine ranking and attract the right audience.
The 'payoff' from doing the work, starting now, to optimize your website content. Hint: It's like aged cheese or fine wine; it gets better with time.
You can write content that shows off your personality and still pleases the search engine bots. It doesn't have to be one or the other. Brittany's tip on approaching this is golden.
The impact of guest appearances on podcasts and HARO entries in building website traffic and domain authority.

Links and products mentioned in today's episode:

Get Brittany's free SEO checklist

Books mentioned:

They Ask, You Answer by Marcus Sheridan. The latest edition was published in August 2019.

You Are A Badass At Making Money by Jen Sincero

You Are A Badass by Jen Sincero

Marisa Corcoran--Founder of The Copy Chat and The Copy Confidence Society

HARO--Help a Reporter Out--Now rebranded to Connectively

About My Guest, Brittany Herzberg

We all know visibility is important, but it can be intimidating & time-consuming. (But who wants to remain the internet's best-kept secret?)

As a massage therapist-turned-copywriter, my guest Brittany Herzberg believes having a connection-driven approach to business is more important than ever. That's why she helps people harness the power of social proof marketing & SEO copywriting to get their businesses found online organically & to make their content *really* count!

Brittany's Website

Check out Brittany's website at BrittanyHerzberg.com

Connect With Brittany on Social

Instagram: @brittany_herzberg

LinkedIn: @brittany-herzberg

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Bombomb video messaging

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC 34] Build Authentic Relationships to Organically Attract New Coaching Clients w/ Guest, Jillian Beck-Rogers

Melissa Brown, MD — Thu, 04 Jan 2024 03:30:00 -0400

If you're looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!

Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.

Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.

She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women's groups.

We dove into the world of social media, with Jillian sharing what's been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.

Don’t Miss Inside This Episode:

The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.

Effective strategies for acquiring clients that don't always look like business networking: leveraging local activities, women's groups, and social media for a fun and low-pressure approach.

The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.

Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.

The value of using personalized video messages in emails to build relationships and trust with potential clients.

Links and products mentioned in today's episode:

Alternative to BombBomb that I use: SendSpark.com

Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com

Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.

Book recommendation: Atomic Habits by James Clear.

Get your free copy of Jillian's 9 Healthy Snack & Breakfast Ideas for Meal Prep

About Jillian Beck-Rogers

Jillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.

Jillian's Website

Jillian Health & Wellness

Connect With Jillian on Social

Find Jillian on Instagram: @jillianbeckrogers

Jillian on LinkedIn: @jillianbeckrogers

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Lyn Fairchild Hawks--Blue Sky and Gold Coins

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-33] The Holistic Method to Choose Content Pillars For Client Attraction with Guest, Michele Parad

Melissa Brown, MD — Fri, 29 Sep 2023 03:30:00 -0400

In this episode, I sit down with holistic business coach, Michele Parad, to discuss the importance of choosing your content pillars and aligning them with your purpose and unique perspective. We explore the concept of "founder market fit" and dive into the power of tapping into intuition and thinking differently. Don't miss the insights on conscious marketing, personal branding, and the significance of sharing vulnerable stories in content creation.

Don’t Miss Inside This Episode:

Discover the importance of the holistic approach to you and your business. What is the Founder Market fit and how does that apply to your business?
What to focus on instead of the pain points for your ideal customer avatar.
Learn about the holistic method of creating content pillars in your business. What's the one thing to focus on before you create any content?
Hear how to make yourself truly uncopyable as one of your pillars. You are unique and no one will have all the same stories, experiences, and opinions as you do--use these unique traits of yourself to truly stand out from the crowd.
Don't miss the mic drop moment when Michele shares the one key takeaway that she hopes all listeners walk away with.

Links and products mentioned in today's episode: Michele's What Is Your Brilliance Archetype Quiz and Archetype Embodiment Guide Michele's Sell Your Brilliance program Book recommendation: Gene Keys by Richard Rudd.

About Michele Parad

As a Holistic Business Coach, Michele helps entrepreneurs launch and grow their mission-driven businesses, live their best possible lives, and increase their impact and prosperity through mastery of their S.E.L.L. Method.

Michele's Website

MicheleParad.com

Connect With Michele on Social

You can find Michele at @michele.parad on IG.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host. After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing. Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive. Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

She's Got Content Facebook group: Facebook Twitter Instagram Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Subscribe to the podcast

Leave us a review on Apple Podcasts

Transcript:

Just because you have gone down a specific rabbit hole and spent a lot of time in a specific direction, building a specific persona of what you think you are. It doesn't mean that you can't reinvent yourself. And there's always a day where you can start as a blank slate and create something entirely new and to give yourself the permission to do that and to reflect on that and have some freedom in that as well. Melissa Brown [00:00:44]: Hello there, content creators. You're listening to the She's Got Content podcast, It's all about creating content for your coaching business. I'm your host, doctor Melissa Brown, and I'm here every week to help you get your content Out of your head, out of your heart, and out there into the world where that information and your services can impact the most people. Get ready to take notes today, and then take action content creators. Let's dive in with today's episode because you've got content to get out there. Hello, and welcome back to another episode of the She's Got Content podcast. Today, my guest on the show is Michele Parad. Early in her career, Michele found she was constantly reinventing herself, searching for her true purpose to best make an impact in this world. Melissa Brown [00:01:35]: She discovered her personal gifts, though, lie in unlocking the genius within others and showing them the magic, Mindset, systems, and strategies to make quantum leaps in their business. Today, Michele is a holistic Business coach helping entrepreneurs launch and grow their mission driven businesses to increase their impact and prosperity through mastery of the SEL method. Welcome, Michele. Michele Parad [00:02:02]: Thank you so much, Melissa. It's a pleasure to be here. Melissa Brown [00:02:06]: This is very exciting. We've got a whole lot of things to talk about here today. You call yourself a holistic business coach. Tell me about that. Michele Parad [00:02:15]: Yes. So I really look at people in a 360 degree view. It's important not to look only at your business, but to look at everything that's going on in your environment, in your relationships, in how you're taking care of your body, your mind, your spirit. All of these things are factors that make us successful or not, within our business. And so it's the same as if you're going to a general practitioner doctor of summaries. Let me take a look at you from all standpoints as opposed to very narrowly into one specific aspect of your business. So that's really how I translate it, and I bring in all of my knowledge, and information that I have acquired over the last over 15 years in both realms. Both the business world. Michele Parad [00:03:18]: I worked in marketing and business development for most of my career and combine that with the healing modalities that I have. I've certified in over 6 different spiritual modalities and went down a interesting rabbit hole and journey of trying to understand what was the beautiful best approaches for myself. And, as a result, work with people in different ways in ways that suit them the best. And I pick and choose depending on what they're working with. Melissa Brown [00:03:54]: To me, it's very fascinating, the journey that so many people have had where You start in 1 career. I'm gonna put myself in this same category. You start in 1 career. You think this is it. This is what I'm meant to do. And For some reason or another, that just doesn't sit right. And some people just stick with it, and they're miserable their whole life. And others start this journey of trying to find, really, what is their purpose. Melissa Brown [00:04:22]: Tell us a little more about your journey. You said you Started out in marketing, and then you've had this segue into more of health and wellness, But still business related, spiritual Michele Parad [00:04:35]: journey? Yeah. Absolutely. I'd say my journey really began earlier than even the start of my career. My very first job was in finance, which you wouldn't really put me there knowing me now. It definitely allowed me to understand where I was not placed. It got me also to think about Where can I be part of an organization that has more purpose to it? Not that financial institutions don't have their own purpose and there are lots of varieties of what that is. At first, it got me thinking about, can I work for an organization that has cultural purpose embedded into it? I started exploring down the avenue of working first maybe as a public servant. I did public policy actually as my academic background. Michele Parad [00:05:30]: And then I realized, nope. That's not really the place where I think I would make the most difference. It was intellectually very interesting, but I didn't see myself climbing the ranks within the system that we have. I decided, okay. I'm gonna go to the private sector and try to tackle public issues through innovation. So I started out working in cleantech, and I was in a marketing type of role within that. I managed to stay at that 1 organization for over 4 or 5 years. It's just the most I've been at one place. Michele Parad [00:06:10]: And I had a different role every year, which was very interesting. And that's actually what kept me there in a way because I oftentimes, once I learned a specific role, I got a little bit bored. And I was like, I don't think I can do this for my entire career within that organization. I did customer success. I did business development. I did event organization. In. I did research and investment. Michele Parad [00:06:39]: And so I really got to explore and understand the different aspects of sales and marketing within an organization. And every time was an evolution and a climb to get to understand what that role really entailed. And I do think that was a lot of the skill set that made me today understand what it's like to work with entrepreneurs in specifically. But, yeah, the golden thread I would say throughout my life is, like, how can I be of service? How can I have purpose and meaning in what I'm doing? And I kept switching environments to try to find that. It was an instant journey of where do I belong? Where is the place for me? What's the role for me? And I Often couldn't really find them within the organizations that I worked in. I learned a tremendous amount, but I always felt very boxed in. It's like when you're good at something, they wanna keep you doing Melissa Brown [00:07:52]: that. Yes. Michele Parad [00:07:55]: And that's really where I finally took myself or rather the universe pushed me in the direction of working for myself and being entrepreneurial because that's really where you do get the freedom to say, I have this role today. And then tomorrow, maybe I'm going to expand into something else or I'm gonna develop a new offer for people. I'm gonna go in this other direction. And to me, that was super exciting to be able to self-direct and have the freedom around that. That's a little bit of the backstory. But during this whole journey, it really got me thinking about how can I design something that is really aligned with my gifts and what my mission is? And I enrolled in a lot of different programs, And I just couldn't really quite find any coach or program that really took into consideration people's talents and really honed in on what that is. It was mostly like, if you have a business program, it's mostly okay. You already have an idea of what you wanna do and here's a blueprint for how to get to success. Michele Parad [00:09:10]: And then I found that 1 person's blueprint is not another person's blueprint. Melissa Brown [00:09:15]: One size does not fit all. Michele Parad [00:09:17]: Exactly. And, while you can certainly learn about all the facets of what's possible and out there, it's important to come back to ourselves and say, okay. Is this actually the strategy for me? And those are very intricate, and it also really depends on and I call it a founder market fit. What is it that the market needs from you? And then also matching that with who you are and what you're good at too. The market might need one thing, but it's not in your area of expertise, then that's not what you're gonna necessarily offer. I think that people go on this truly long journey of many years of discovering, wow, I went down this rabbit hole that was totally not aligned with me. Finally, later, they're like, wait. Maybe I should just switch my business model to this and suddenly they have a lot of success with that. Michele Parad [00:10:20]: I do think that a lot of people that I've encountered, They spend years even in their entrepreneurial life deciding I'm gonna be a coach or whatever. I'm gonna provide this one service, and they go down that road without really truly knowing themselves most intimately. And whether or not they actually really enjoy having that whether it's that one to one service or deeply working in a particular area of what they're providing. If you're a marketing service provider, that entails working really deeply behind the scenes and building something. And so if that is not actually what you innately enjoy doing. It'd be difficult to build something successful because you're, ultimately, you're grinding. You're going to be burnt out sooner or later. I've designed this archetype quiz, but I also have all these other tools as well to help people align themselves with the role that they're meant to take. Michele Parad [00:11:24]: And this quiz is just one factor you can consider and then start thinking about okay. So I have 12 archetypes. Let's say that you're an educator. Right? But built your business more along the lines of a a builder. Like, you've created a software product, But, really, your core of what you should be doing is thought leadership and educating people on maybe the software or maybe something else. And so you got it backwards. Right. Ideally, we can understand those things before we go into starting a new business. Michele Parad [00:12:04]: That would be the ideal scenario. But I do often help people when they're trying to pivot. And they've gotten to a place where they understand that there's something not quite right with the way that they're operating. So these are beautiful tools that we go into to get them to understand what their mission is and on a higher level as well. Because that's the other problem I see is people are selling themselves short from the perspective of only solving a small problem when they could actually be doing something on a much bigger scale. And it's because it hasn't even occurred to them in their brain, they could step into that type of role. I also work with people intuitively. I can be cautious sometimes of telling them like, wow. Michele Parad [00:13:05]: I actually see you let's just say, like, you're gonna be a TEDx speaker or you're gonna be like this public figure. And sometimes that scares people because they haven't yet their subconscious mind hasn't seen themselves that way yet. But I can see themselves in the highest version of who they are. So it's also training yourself to think bigger than the box you put yourself in. We can blame organizations for putting us in a box, But then the funny thing is that we continue to do that into our entrepreneurial life. I'm just gonna stay in this, like, safe zone of what I know to provide to people. But what if it was something in a much grander scale than that? It it shouldn't stop you that you don't know how to do it quite yet. But starting down the exploration process can really help you to start Googling things and be like, oh, how would you set up whatever it is, and then starting to get the right mentors and the resources to drive you in that direction. Michele Parad [00:14:16]: You don't even have the understanding or the confidence or the foresight to see yourself in this much, much bigger role, then you're gonna keep yourself in this small hamster wheel that you're in. So That's part of the work that I do with people is really expanding their expectation of where they're going, because we are all able to be these powerful creators, and we really can create anything we desire. So why not go big Melissa Brown [00:14:56]: with Why not? Yeah. I see how with that explanation and that whole big picture, I see how You call yourself a holistic business coach. You really are looking at all aspects, including putting that intuitive piece into Your vision and holding space for your clients. Here on the show, we talk a lot about content, about creating content. You and I had talked before the show about talking about content pillars to focus on to attract your clients, and I'm really interested in Your take on how you help your clients come up with these content pillars. Before we dive into your Take on it. Let's just be sure we're all on the same page. When you talk about content pillars, what's your definition for that? Michele Parad [00:15:47]: Yeah. That's a good point. I wanna take this back to my own personal story and experience because when I first started out in the business realm. I actually started out as a healer, and I had absolutely no niche. And so when I was developing content, I think Instagram just became my creative outlet as opposed to a real effort towards actually being a business. And I created these beautiful meditations and videos and inspirational content and information. It was almost like my journal. As I was discovering things, I would be putting that out on social media. Michele Parad [00:16:31]: And there's nothing wrong with that. I think especially if you're maybe going into more of an influencer route, that could be one way to go about it. It really didn't give me any traction because I was really all over the place. Where am I going to for what? And so I think the the beginning part before you even start on creating content is Who are you talking to and and being more specific about that? What is, obviously, what is your niche? And we don't have to go super narrow at the beginning because in the beginning, it's still an exploration phase, and you don't wanna necessarily take a whole group of people out of who you wanna talk to. But let's start with an idea or a sense of who it is. I picked entrepreneurs and business owners, and that's can be a pretty broad spectrum of people. I focus on with those that are a little bit spiritually curious as well. And then see what feedback you get from the universe. Michele Parad [00:17:42]: So get to understand who am I actually attracting now as my avatar. And then do I like working with this type of person? It's important. That's interesting feedback as well. And then you can continue to narrow down your niche because you've gotten that information and feedback. Okay. I like certain...

[SGC-32] Go From Meh to Memorable With Writing Tips From College Prep Mentor, Mindi Trimble

Melissa Brown, MD — Mon, 18 Sep 2023 03:30:00 -0400

My guest for this episode is Mindi Trimble who mentors students through the college application process. Mindi and I discuss the similarity between the process of students standing out through their personal statements and unique experiences, and how this mirrors the journey of entrepreneurs and coaches as they niche down their businesses and nail their messaging to stand out. Mindi offers her students advice and guidance to help them through this time and these principles can also be applied to the content creators' journey, too!

Don’t Miss Inside This Episode:

How an overstretched waistband from a pair of pantyhose became a defining moment for my guest!
Discover how to stand out and make your content unique, using strategies shared by a college prep mentor.
Gain insights into the power of regular moments of reflection.
Learn about why you want to develop your own 'Word Closet' and how that helps your content and copy.
Don't miss the wisdom of the colors--blue sky and green and gold statements and what they represent in your content.
Mindi's 4-D framework to help her students with their college prep and hint--this can also be applied to creating a content plan for you, too.

Links and products mentioned in today's episode:

Mindi's Goodies exclusively for podcast listeners: Be sure to check out the Bubble Wrapped College Planning Timeline and Mindi's upcoming events.

Marisa Corcoran: Check out the Copy Confidence Society to learn just what to say when someone asks you what you do, and how to write uncopyable words for all things in your business. Mindi and I met through participating in Marisa's Copy Confidence Society and her Intentional Icons program.

Brittany Herzberg--The Case Study Queen mentioned by Mindi in this episode.

About Mindi Trimble:

Described as “the bubble wrap of life & college coaching,” Mindi Trimble encourages college-bound students to POP with fun, stress-relieving ideas for navigating their educational journeys using the Majorly Determined method inside her multi-year Accepted Academy program.

She then makes sure her students don’t POP under pressure by coaching them through carefully chosen coursework and self-directed experiences—all culminating in personality-filled applications that get put in the ‘yes’ pile.

Besides increasing acceptance rates, working with Mindi has been known to yield college financial offers ranging from five to thirty times her students’ investment in her programs. When not singing her students’ praises, Mindi is flexing her Phi Beta Kappa-from-UC Berkeley skills at trivia nights, hiking with her family and German Sheagle, or using her formal opera training to make up silly versions of soprano arias.

Mindi's Website

Find Mindi's website here: MindiTrimble.com

Mindi's free goodies for podcast listeners.

Connect With Mindi on Social

Connect with Mindi on Instagram: @minditrimblementoring

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

**********

Transcript

Mindi Trimble:

The thing that I wanna say about being an entrepreneur and in terms of niching is just sometimes when you have that resistance, that FOMO. I don't wanna close myself off from an opportunity. I don't wanna leave people out. I think that's the other benefit of starting this process early is that the clearer you get and the clearer you are every time you come and review your values and your why and what you like something what you didn't like, the FOMO just drifts away, and it gets replaced by the joy of missing out on stuff that you know is not important to you. Because you're constantly checking in with what is.

Melissa Brown:

Hello there, Content Creators, you're listening to the She's Got Content podcast, where it's all about creating content for your coaching business. I'm your host, Doctor Melissa Brown, and I'm here every week to help you get your content out of your head. Out of your heart and out there into the world where that information and your services can impact the most people. Get ready to take notes today and then take action content creators. Let's dive in with today's episode because you've got content to get out there. Hello, and welcome back to another episode of She's Got Content. Today, I am so excited to welcome the Bubble Wrap of College Prep, my friend, Mindi Trimble. Mindi mentors students on how to intentionally pop out from the application crowd without popping under pressure on the way to their best-fit college. Besides increasing acceptance rates, Mindy's Acceptance Academy program has helped students win scholarship and financial aid offers ranging from 5 to 30 times what they invest in her guidance. Talk about return on investment! When not singing her student's praises, Mindi's flexing her Phi Betta Kappa from UC Berkeley skills at trivia nights, hiking with her family and her German Shegal, or using her formal opera training. Wow. No wonder she sings her students' praises. She uses her formal opera training to make up silly versions of soprano arias. Welcome Mindi!

Mindi Trimble:

Hi. I love it. I love watching you read that and be like, oh, Oh, yeah. I do. I definitely sing their praises. Occasionally, I will sing at them. Usually in person, it's fun.

Melissa Brown:

Awesome. Mindy, tell me how did you get into this college mentoring?

Mindi Trimble:

While I was going back to school to get my degree in opera performance, I started doing test prep, but I'm gonna fast forward for a second because really the turning point, the moment of truth for me was all about the overstretched waistband of a pair of pantyhose.

Melissa Brown:

What?

Mindi Trimble:

Let me explain. I know. But this was it. This was it. Okay. So I was in an audition for LA Opera. And LA Opera is a big house, and I worked really hard in this aria. And during that whole time, like I said, I had gone back to school to get a second bachelor's degree in music and my graduate degree in music and opera performance specifically. And so while I was working on all my audition techniques and perfecting my vocal technique and all of that, I was also working with students mainly on standardized test preparation, but I had started to expand into college essay prep and college prep. And I was really enjoying that work. But I was starting to get on the audition circuit and it was hard. There's a lot of rejection and a lot of things that you cannot prepare for and that are so beyond your control. And so I'm in this audition, and I'd worked so hard in the elastic waistband on my pantyhose, just gave up the ghost in mid-aria. Okay? And I feel my pantyhose start to slide down my hips. Now, I'm yeah. I make it through the song just fine, I'm sure. I was terrified that these things were gonna fall past the hem of my dress. And needless to say, I did not nail that audition, but it just made me realize that hustle and grind of the audition circuit not making my heart sing anymore. What was making my heart sing was working with kids and seeing them take this whole college prep transition and turn it into a rite of passage where they're really reflecting on their why and their purpose and how they wanna show up in the world. And so that was the turning point. And I've just I've gone more and more headlong into my business ever since.

Melissa Brown:

Wow. I've never heard such a story about a pair of pantyhose.

Mindi Trimble:

The best part is no pantyhose required, obviously, when we're working online.

Melissa Brown:

The best part Absolutely. Yes. So you didn't nail the audition, but you nailed a new career.

Mindi Trimble:

I did. I did. And then I just think of it as, hey, this is my new stage. This is where I get to use my voice in a different way and get creative and help students realize they can turn wherever they are into a place where they can take center stage and create their own story.

Melissa Brown:

Well, so tell us what's the lowdown on how you help your student really stand out in the application process because there's so many high school students that are applying now for so few positions. How do you get them to really stand out?

Mindi Trimble:

Similar to what we entrepreneurs do in our content, really trying to figure out how do we stand out, how do we make our content kind of pop out from the sea of samesies. I use similar approaches with my students. So, obviously, it helps with students since they are on a timeline, it helps if I meet them earlier on in the process. Even as early as middle school, we may not start working in middle school, but maybe this summer before 9th grade, 10th grade, that's really a great time to take this academic journey from a couple of different angles. So first, I work with them to establish a motif, and that is a musical term, but I'm sure many of your listeners are familiar with. A motif is a repeated pattern, a musical pattern that might represent a particular character or a particular mood of the piece. It's a pattern that recurs. And I wanna work with students early on to explore their academic interests and what they're passionate about so that then we can establish a motif that we're gonna really go for through their academic coursework, their extracurricular activities and their intentional summer projects and experiences. So that's one way that I help students stand out. Another way is just helping them structure moments of reflection throughout the high school process. A lot of times, parents and students get so caught up in the grades and the everyday homework assignments that they think, oh, setting aside time to think about all this is a nice to have. It ends up getting shoved right towards the end of the whole high school experience, and that makes it a lot more difficult to churn out that personal statement, but by managing the schedule and building in kind of regular times for reflection and review, of how they're feeling, what their values are, what they've done, what they've enjoyed, what they haven't enjoyed, they can turn the whole journey into something more intentional.

Melissa Brown:

Do you encourage them to actually journal their thoughts and experiences? So they've got that to pull in with their college essay.

Mindi Trimble:

Yeah. I do. The reason I like to start early is I like to build in writing exercises throughout the 3 to 4 years so that by the time we get to the personal statement, they have more experience doing personal writing because frankly a lot of students don't. And I love the college essay process. That's really what motivated me to expand my services into college list building and financial aid and scholarship advice, extracurricular planning, and that kind of thing. I do think it's important to flex that muscle earlier, and I do that through looking for scholarship opportunities that have essay requirements. That kind of motivates them a little bit more when there's money at stake, too, to try this personal writing. And frankly, a lot of those scholarship essay prompts do require that they've done some thinking about what it is they wanna do in their future. So it's all really great practice for the higher stakes stuff that's gonna come at the end.

Melissa Brown:

Okay. So you've got motifs and you've got structured moments of reflection. Yes. Looking for those scholarship opportunities, and then writing the application that goes along with that.

Mindi Trimble:

Exactly. So it's about establishing the motif, looking for ways to earn money, that it was also helping them develop their writer's voice. And then, yes, the management of those reflective moments. Absolutely.

Melissa Brown:

Okay. Are there any other college essay writing tips that entrepreneurs could possibly use and be well served? I like this idea, the motifs, Yes. Because it's so important to say things again and again as an entrepreneur, as a coach, content creator. So the motifs are great. And, of course, journaling is great for everybody, I think.

Mindi Trimble:

Right. Yeah. Truly. I think that sometimes we can find ourselves, even I find myself in a rut with my weekly email or with my captions, and your listeners may or may not know this, but we met through Marisa Corcoran's Copy Confidence Society and I really find that the exercise that she had us do about putting together your word closet . . . what are some things that you actually say in everyday conversations that make you who you are. I'll do that with students. I pull from the way that they speak to me in a Zoom call. For example, I had this one student who came to me pretty late into the fall of her senior year. She was very stressed and she said, gosh, I just don't know what else to write about except that I love coding. I love computer science. I love coding. I really want that to be in my essay. And I said, okay. She said, but there's other sides of me. I wanna show more. And she kept saying, I really love debugging code. She kept saying debugging over and over in our session, and I said, how else do you debug in other areas of your life? Oh, really? What do you mean? I said, how do you solve problems? Solve other problems? So we turned it into debugging is my superpower was the theme of her personal statement, and she helps her dad debug problems around the house. They debug furniture construction or the garden. And she's also debugs her work process during COVID, right? When she had to come up with creative ways to approach her homework. And so I think really listening to my students and the language that they use and not just condemning that as, oh, that's not it's not proper. It's not academic enough to be in a personal statement. The fact of the matter is that admissions readers want to see the real you just like we all want to see real people showing up online. So I think really leaning into the way you speak, and using it creatively in a way that feels whatever that is for anybody, the right blend of professional and personal. And I think the other ways that the other college essay tips that I really love for entrepreneurs are, and I'm gonna I'm stealing this, swiping this. I'm gonna give her credit but I love these images and I love color. So I have a colleague named Lynn Fairchild Hawkes who runs a business called Success Story. And she's a Y.A. fiction novelist, and she works exclusively on the essay. She is a writer. She is an amazing writer, an amazing person, and I really like working with students and looking at their writing on these three levels. You have blue sky statements, blue kind of vague general sentences, So if you've got sentences in your copy or content that sounds like just any entrepreneur could cut and paste it onto the caption, then it's not personal enough. It doesn't have the opportunity to build enough connection. Now you may take a step further and you might start building in some green you're adding more color in that you're offering some insights in your captions about your learned experience but it's still not specific enough so that it really sounds like your lived experience. And then when you're really nailing it, in your content, you're adding a lot of gold. So that's adding the specific stories just like I shared about my student, the debugging, she's a debugger and debugging is her superpower. That's some gold that I just added to the conversation. And that's why case studies work so well. As anybody who knows Brittany Herzberg knows, she's the Case Study Queen. It's true because that's where we can really relate that those human stories are what build that bridge of connection. And so I really work on infusing my students' essays with more gold and green and less blue, and that's what takes them from meh to really memorable. Right? That's when we're pulling in the motifs and pulling in all the aspects of their lives that are gonna stand out.

Melissa Brown:

I love that. That's so cool how you can put that together for a college essay because that's it's gonna make that student stand out above all the others that are 'Meh' in the...

[SGC 31] Quiz Lead Magnets for Coaches; A Case Study with Guest Celia Varghese

Melissa Brown, MD — Fri, 25 Aug 2023 18:30:00 -0400

How does a Board-certified psychiatrist become a business mindset coach for Christian mompreneurs? Celia Varghese listened to that inner voice that whispered to her that she had finally found the place where she was called to serve.

And once she said yes to this special calling -- this niche where she felt right at home, she has consistently put together the pieces of her coaching business to serve a community of her just-right people.

One of the first things she quickly discovered is to serve her audience with resources that mompreneurs can consume in the nooks and crannies of their busy day. A compelling lead magnet quiz has been the answer to building Celia's email list. This tool serves her audience by helping them identify their specific entrepreneurial God-given gifts.

Listen to Episode 31 of The She's Got Content podcast where Celia describes her journey of finding her niche and developing her lead magnet quiz for her mompreneur audience.

Don’t Miss Inside This Episode:

Learn about the importance of listening to your inner voice and the impact it has on the success of your business. If there's a voice inside you that's telling you something's not right--listen to it. Likewise, that voice can tell you when you're on the path to your life's purpose.
Why coaches will want to consider creating a lead magnet quiz instead of the usual PDFs, eBooks, or worksheets. The conversion rate that Celia is experiencing with her quiz is well above the industry standard for other forms of lead magnets.
The most important thing you'll want to nail down with clarity before you begin creating your quiz. Once you have this information solidly down, the rest of the quiz-creating process falls into place.
Learn what type of quizzes perform the best for coaches. Also, discover how to easily segment your audience through your quiz results and how this helps you write more effective emails tailored to each specific segment.

Links and products mentioned in today's episode:

Linda Sidhu Quiz Lab--This was the mentor and the course that Celia used for creating her quiz for Christian Mompreneurs.

Celia's quiz: What is your God-given entrepreneurial gift?

About Celia Varghese

Celia is a board-certified psychiatrist with training in cognitive behavioral therapy and psychodynamic psychotherapy. She is also a certified life coach. Celia has integrated all of these skills and her career experiences to become a business mindset coach for Christian mompreneurs.

As a mama of one, Celia’s mission is to help all you Christian female mompreneurs navigate motherhood and business without sacrificing yourself and your faith.

Celia's Website

Mindset Coach MD Celia's quiz can also be accessed right from her home page on her website.

Connect With Celia on Social

Celia on Instagram: @MindsetCoachMD

Email Celia at Celia@mindsetcoachmd.com

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-30] Power Up Your Course: 3 Essential Ingredients for Action and Transformation With Guest, Sarah Shoop

Melissa Brown, MD — Mon, 14 Aug 2023 00:15:00 -0400

Imagine you're embarking on a long-distance hike in an unfamiliar wilderness. Your goal is to reach a beautiful mountaintop that offers breathtaking views.

Along the way, you come across a signpost with clear markers indicating the path and distance to your destination. You follow these markers, one by one, step by step, knowing that each one brings you closer to your ultimate goal.

In this analogy, the signposts represent the clear action steps provided in a course. Just like the hiker, learners need these markers to guide their progress and ensure they stay on track toward transformation.

Join me with guest, Sarah Shoop, to explore the 3 essential ingredients your online course needs to power-up and ensure your students take action and get the ultimate transformation.

Don’t Miss Inside This Episode:

Discover the secret ingredients for transforming your courses into action-driven experiences that leave a lasting impact on your learners. Dive into the 3 essential elements expert trainer Sarah Shoop swears by.
Ever wondered why some courses fizzle out while others inspire meaningful change? Sarah Shoop shares her game-changing techniques to keep your audience engaged, motivated, and eager for more.
Learn why less is more with online learning. And how you can actually add more into your course without overwhelming your students.
Discover how to tap into different learning styles for all learners to achieve the highest possible rate In helping your students achieve the transformation you promise.

Links and products mentioned in today's episode:

Download the Checklist for Course Engagement to gain access to the tool that will empower you to take your courses to the next level. Get ready to supercharge your skills, captivate your learners, and embark on a thrilling journey of growth and success.

About Sarah Shoop (Bio)

Meet Sarah Shoop, an education enthusiast who is passionate about creating captivating lessons. With an impressive 20-plus years of teaching and corporate training experience under her belt, she's perfected the art of simplifying complex ideas while supporting coaches in creating online courses that bring transformations to their clients.

As a seasoned course designer, Sarah is all about crafting informative and entertaining content that truly comes to life. She loves incorporating interactive and engaging elements into her courses, ensuring that the material stays etched in the minds of your clients. Sarah has an in-depth knowledge of learning theories and effective instruction principles, allowing her to create courses that guide students toward achieving their goals.

Sarah's Website

SarahShoop.com

Connect With Sarah on Social

Sarah is not on social media. The best place to connect with her is through her website. She personally answers all emails through her contact page.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-29] How The Health Insurance Whisperer Uses Instagram To Reach Her Ideal Clients with Hayla Folden

Melissa Brown, MD — Wed, 26 Jul 2023 00:15:00 -0400

If your niche is one that people tend to think of only at certain times of the year or even only once a year, how do you reach your audience and keep them engaged? Listen to my interview with Hayla Folden who I've dubbed The Health Insurance Whisperer.

Hayla helps entrepreneurs, solopreneurs, and small business owners understand health insurance. She breaks it down in such a way that you can finally understand what type of coverage you need and she helps you access it.

She also helps her clients fully understand what to expect when they need to use their health insurance so there are no unexpected surprise charges threatening to break the budget.

Hayla uses Instagram to educate and engage her audience. She invites them to connect on a more personal level through IG so she can help them more individually.

While health insurance is not the sexiest topic, it's a very important one. Hayla has figured out how to reach her ideal clients, engage them with relatable posts and educate them so they trust her and want to work with her. Listen to this episode to hear how she does that.

Don’t Miss Inside This Episode:

Discover how Hayla uses Instagram as her content playground to educate her audience about health insurance throughout the year.
Learn Hayla's unique approach to finding what works for her and for her audience to keep the engagement going all year long. (Even when insurance coverage isn't top of mind at the time.)
Hayla shares her secrets for finding the perfect health insurance plan for entrepreneurs and others working for themselves without feeling overwhelmed. From customized coverage to understanding the fine print, she's got you covered with all things health insurance.

Links and products mentioned in today's episode:

Hayla's Better Doctor Playbook. Get your free copy of the exact process Hayla uses for herself and her family to find the best doctors for any medical condition.

Check out aligned marketing in Jade Francesca's interview in She's Got Content podcast Episode 23.

About Hayla Folden

Ready to find your best health insurance without frustration? Then you need Hayla Folden in your corner...

In addition to finding a health insurance plan that works with your current doctors, Hayla creates a safe space to ask all of your questions so you finally understand how it works. She’s making health care simple.

When not traveling the country with her husband in an RV, you can find this former public health worker watching reruns of Gilmore Girls and consuming inappropriate amounts of black coffee.

Hayla's Website

HaylaFolden.com

Connect With Hayla on Social

Connect with Hayla on Instagram @Hayla_Folden

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-28] The Podcast Advantage; Why Coaches Need to Start a Podcast

Melissa Brown, MD — Thu, 06 Jul 2023 23:30:00 -0400

Join me on this week's episode and find out what the advantages are for coaches to share their expertise through the podcasting medium.

Don’t Miss Inside This Episode:

Learn how podcasting can give your coaching business a competitive advantage.
Discover how podcasting allows you to reach a broader audience.
Explore the convenience and accessibility of podcasting and the reasons why your potential leads prefer podcasting to video.
Hear how podcasting opens doors for opportunities that expand your professional network and visibility within the coaching niche.

Links and products mentioned in today's episode:

The Podcast Kit and Caboodle Giveaway. The event goes live on July 17th, and you can be notified FIRST when it's available. Click the link and head over to find out how you can go to the front of the line to get access first.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-27] How To Set Yourself Up For Success With Content Brainstorming Sessions

Melissa Brown, MD — Wed, 28 Jun 2023 00:15:00 -0400

In this episode, I'm going to show you how to come up with endless ideas for compelling content that your ideal audience will absolutely love. You'll never run out of content ideas in the future when you master how to do a brainstorming session and collect all your ideas in a place where you can access them in the future.

I'll tell you the secrets to set yourself up for success so you generate the most ideas during your designated time. It's important to plan this time with certain strategies in mind so you're not heading down rabbit holes that are not productive paths.

Additionally, ideas are lost too often because content creators have no one set place to put their ideas. Start with a designated content container and always put your content ideas into that one place. This way, you'll always have plenty of accessible sparks and ideas for coming up with magnetic new content for your audience whenever you want.

Tune in to this episode to learn how to produce an endless content stream for your business.

Don’t Miss Inside This Episode:

How to set up your brainstorming sessions so you'll be able to create the most ideas for your future content.
Discover how to remember the most important ways to set up for content idea success using the acronym, CONTENT.
One surprising place to mine for content creation ideas that will guarantee your audience will love what you write about. HINT-they've already shown you what they like there.
How to use Amazon to spark ideas for coaching groups and digital products.

Links and products mentioned in today's episode:

If you liked these tips for content creation, head over to ShesGotContent.com/content and get your ToolKit/Workbook to "Never Run Out of Content Ideas."

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Happy Healthy Hustle Podcast

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-26] Content Repurposing: Unlock Your Inner Happy Healthy Hustler With Guest, Christiane Schroeter

Melissa Brown, MD — Wed, 14 Jun 2023 00:15:00 -0400

How can content creation be like creating a big pot of homemade tomato sauce?

In this episode of the She's Got Content podcast, my guest, Health Coach, Fitness Instructor, and College Professor Christiane Schroeter, explains the similarities between making a big batch of homemade tomato sauce and high-quality content pieces.

Christiane discovered she had plenty of perfectly good content in the wrong social media platform where it wasn't being utilized effectively. So she created a system to showcase this great content in audio, video, and text formats and send it all out into the world to do its work.

Discover how Christiane grew her audience reach and her health coaching business with this strategy. With plenty of actionable tips and inspiration, this episode is a must-listen for anyone looking to up their content game.

Don’t Miss Inside This Episode:

Learn how to create a high-quality piece of content, then repurpose it across multiple platforms to increase traffic to your website and build engagement with your audience.
Discover how AI tools such as Chat GBT can assist you in creating content for your email newsletter and social media platforms.
Gain valuable insights into how a small business entrepreneur can find flexibility and adjust course to create a more efficient and successful content marketing strategy.
Unlock the secrets of creating engaging and high-quality visual content for Instagram, along with tips on how to use this content to start and grow a podcast that brings more value to your listeners.

Links and products mentioned in today's episode:

"Content Repurposing: Unlock Your Inner Happy Healthy Hustler" Christiane's free guide to her content repurposing strategy so you can become a happy, healthy hustler, too.

About Christiane Schroeter

Are you ready for your daily dose of positivity?

Christiane from Hello Happy Nest empowers you to start your happy healthy hustle and kickstart your Journey to Wellness! As a Food & Health Coach, she has transformed the lives of thousands of students! With her doctorate in Health Economics, her publications on food labeling & obesity, and her expertise as a fitness instructor, she has a wide area of experience.

Christiane's Website

Hello Happy Nest

Connect With Christiane on Social

Instagram @hello.happy.nest

TikTok @hello.happy.nest

Facebook @HelloHappyNest

Connect with Christiane on LinkedIn

Christiane's YouTube Channel

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

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[SGC-25]-Create an Uncopyable Online Presence- The Three C’s of Courageous Web Copy With Guest, Sarah Whitbread

Melissa Brown, MD — Tue, 06 Jun 2023 19:30:00 -0400

In this week's episode of the She's Got Content podcast, host Melissa Brown interviews Sarah Whitbread, a web copy and brand voice specialist from the UK. Sarah shares tips on crafting an unforgettable online presence and being confident in your authenticity through her three C's of courageous web copy.

We discuss the importance of having a strong brand voice, understanding who you are through your values and goals, and the benefits of working with a copywriting expert to create effective web copy.

Tune in to learn how you can create an uncopyable online presence with your web copy so you can attract your just-right clients.

Don’t Miss Inside This Episode:

Discover the three C's to crafting courageous web copy so you can create your own uncopyable online presence that converts ideal clients.
Find out what's the one most important variable that you must get clear on first or any piece of your copy will miss its mark.
How imposter syndrome might show up when you're thinking about writing copy and what you can do about it.
Hear how Sarah weaves pop culture into web copy to help her clients have a truly uncopyable website.

Links and products mentioned in today's episode:

Sarah's free Stand Up and Sell Out Swipe files are a web copy mini-masterclass.

Rachel Luna's book, Permission to Offend; The Compassionate Guide for Living Unfiltered and Unafraid

About Sarah Whitbread:

Sarah Whitbread, Webcopy, UX and Brand Voice Specialist, is devoted to helping you craft an unforgettable online presence—so you truly have the confidence to stand up, and show the world who you are.

Sarah knows a sensational site will give you the courage to unleash your uniqueness—and liberate your life’s work. Her secret? Fearless, unapologetic webcopy that captures your voice in a way no one else can.

Sarah honed her craft under copy giants Alex Cattoni, Laura Belgray and Stefan Georgi. She’s an English graduate from Goldsmiths, University of London and has a First Class in Graphic Media from UCA. Before finding her calling as a copywriter, she worked for over a decade in the creative industry as a graphic designer and illustrator—but now it’s her words that paint an irresistible picture for her clients.

When not bringing your uncopyable message to light, you can spot this Renaissance woman flouncing around castles in the UK’s glorious Garden of England, or throwing colors on a canvas in her studio.

Sarah's Website

Check out Sarah's beautiful website at SarahCopy.com. You, too, can have a gorgeous website with copy that speaks to your ideal audience -- just like Sarah. Keep the 3 C's in mind when you're creating your web copy!

Connect With Sarah on Social

Connect with Sarah on LinkedIn

Connect with Sarah on Instagram

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-24] How The Body Positive Fairy Godmother Found Her Peeps on TikTok With Guest Tishia Lee

Melissa Brown, MD — Wed, 31 May 2023 12:00:00 -0400

On this episode of the She's Got Content podcast, Dr. Melissa Brown sits down with Tishia Lee, also known as the Body Positive Fairy Godmother. Tishia shares her journey of self-love and body acceptance, and how she's using social media, specifically TikTok, to spread her message. Tishia shares how she experimented on multiple social media channels before finding a supportive community and success on TikTok.

The discussion also covers the challenges of promoting oneself and dealing with trolls and hate comments* on social media. Tune in for an insightful conversation on content creation and body positivity.

*Trigger Warning: This episode contains some themes that might be disturbing for some people. My guest talks about enduring comments from internet trolls who espouse self-harm for people of a certain body size. There is mention of an eating disorder and the word 'fat' is used in a non-pejorative way by my guest to describe herself. This warning is provided for those of you who find these themes and topics triggering,

Don’t Miss Inside This Episode:

How all that's needed for a meaningful movement to ignite can be one sentence for those who hear it. In other words, one person can make a huge difference in the lives of many. Don't give up.
How quickly and easily Tishia was able to create content that resonated with her audience on TikTok.
The one big surprise she's discovered from the TikTok platform.
The heart-breaking reason that Tishia sometimes needs to take a break from social media (and the response she receives when she returns to posting.)
What one thing you need to keep top of mind when you are on the receiving end of negative comments and hate messages.

Links and products mentioned in today's episode:

The app that Tishia uses to remove the Watermark from TikTok videos to repurpose on other platforms : SnapTik

The Body Positive Journal--download a free copy from Tishia's website.

Tishia Lee, The Body Positive Fairy Godmother

The Body Positive Fairy Godmother, Tishia Lee, encourages women of all sizes to take up space confidently and comfortably with no apology. She knows if you don't take your space in the world, no one else can. And that would be a damn shame.

Tishia's Website

Check out Tishia's website at Shining Self

Connect With Tishia on Social

Connect with Tishia on TikTok

Connect on Instagram

Connect on Facebook

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Aligned Marketing Membership

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

TRANSCRIPT:

Tishia Lee [00:00:00]:

For the longest time, I was always constantly saying, I just want to let my hair down and have fun. I don't want to have to worry about doing my hair and doing my makeup, because if you meet me in person, I know, listeners, you can't see what I look like, but I have my hair in this messy bun. I don't have makeup on. That's just who I am. If I try to do YouTube videos, I feel like I have to do my hair, I have to do my makeup. So I was constantly just saying, I just want to have fun with creating my content. That's what TikTok lets me do. My peeps, they just want me to show up authentically. They don't want me to show up perfectly. Thank gosh, because I'm an imperfectly, perfect person.

Melissa Brown [00:00:48]:

Hello there, content creators. You're listening to the She's Got Content Podcast, where it's all about creating content for your coaching business. I'm your host, Dr. Melissa Brown, and I'm here every week to help you get your content out of your head, out of your heart, and out there into the world where that information and your services can impact the most people. Get ready to take notes today and then take action. Content creators, let's dive in with today's episode because you've got content to get out there. Hello and welcome back to the show, all of you content creators. Today I've got a guest here who's making an impact on TikTok with her movement, and I wanted to chat with her all about how she's using that platform to build her community and connect with her audience. Tishia Lee is the Body Positive Fairy Godmother. She encourages women of all sizes to take up space confidently and comfortably with no apology. She knows if you don't take your space in the world, no one else can, and that would be a damn shame. Welcome, Tish.

Tishia Lee [00:02:01]:

Hi Melissa. Hey, listeners. Thanks for having me. I'm excited to be here.

Melissa Brown [00:02:06]:

Oh, I am excited to have you. And we've got a lot of things to talk about because TikTok is one of those platforms that I keep looking and lurking on, and I really want to know some more about this. And you were an early adopter.

Tishia Lee [00:02:22]:

And the first thing I want to say about it, too, is because this is what prevented me from checking it out for the longest time. Everybody knows it as, like, the teenager app, and I was so flipping blown away when I got on there. You will find people in their 40s, their 50s, their 60s, their 70s. It is not the teenager app. I just want to get that out there.

Melissa Brown [00:02:47]:

Okay, I'm glad to hear that because you did mention the age category that I'm in, and that's one of those higher numbers. But anyway, before we start talking, TikTok, Tishia, tell us about your movement, the Body Positivity movement that you're in.

Tishia Lee [00:03:05]:

Yeah. So this all came about from my own struggle. I've always had weight issues my entire life, going back to when I was a little girl. I was put on my very first diet in fifth grade, and it just caused so many issues throughout my entire life. And I was always achieving and striving for this thinness. And I'm not saying being thin is bad. It was just I was constantly trying to make myself thin because that's what society programmed me to believe was acceptable and lovable. And if I was just thin, then I would find love. I would be able to travel the world. I would be successful. All this crazy crap. And I heard it from well-meaning family and friends, if you would only lose weight. I even had a pastor once tell me, if you only lost weight, think of all the men that would be knocking down your door. Yeah, we won't go down that rabbit trail because there's a whole thing there. But I never was comfortable in my skin. There was times I couldn't even look in a full-length mirror because I hated myself that much. And I think back to where I'm at in my journey today. If somebody had just pulled twelve-year-old Tishia aside and said, you are enough just as you are, I wonder how different my journey would have been. But in 2018, long story short, I made this massive change in my life, packed everything I could fit into my VW Beetle, which was not a lot. And I made the move from Michigan all the way out here to the West Coast. I'm now in Vancouver, Washington. And I was immersed all of a sudden into this just fat, positive body acceptance, body positivity community. And in October 2018, I went to this yoga class. And this lady, I'd never been to a yoga class, so I wasn't sure if this was normal. But before class, she had the lights off, candles lit, we're all laying on these mats on this floor, and she called it getting present, getting in the moment. And all of a sudden in the silence, she says, I feel like somebody needs to hear this tonight. And I get so emotional, and it just gives me goosebumps remembering this. She said, you have permission to take up space just as you are, fat and all. And I'm laying on this floor and these tears are just coming down my cheeks. For the first time in my freaking life, somebody is telling me I'm okay just as I am. And I walked out of that class that night and I ditched diet culture. I threw the scale away. And for the first time, I realized my value and my worth had nothing to do with a number on a scale. It had nothing to do with what my body looked like. And I was so obsessed with wanting to make other women realize you're enough, you're okay just as you are. I'm literally on this mission to make women understand and appreciate their bodies for where they're at right now.

Melissa Brown [00:06:18]:

The Body-Positivity Fairy Godmother! You're bringing that message. I love it. I remember following your journey when you moved from Michigan all the way to Washington. And I remember when you went to that first yoga class and how amazing and profound that message was directly to you. We don't know if that instructor was talking directly to you, and maybe she was talking to absolutely, and probably was, everybody in that room. But you received it and now you're amplifying that message. I love it. I love it.

Tishia Lee [00:06:53]:

Thank you. And I don't want to go too far off track what we're going to move into talking about, Melissa. But I also want to say that one of the biggest struggles that I have in my marketing and my messaging is that we all are our own best advocates. We know what is best for our bodies. So if somebody chooses they want to do another diet, they want to lose weight, I support that is their decision. They believe that's what's best for them. For me and where I'm at, and I have an eating disorder, for me and where I'm at, dieting is not mentally healthy for me. I work with my doctor. We monitor my numbers and things like that. So I just want to say I don't knock people that are out there dieting. I'm not trying to spread the message that, oh, my God, you can't lose weight. That's not my messaging at all. So that's been a struggle. Because in the Body Positivity movement, there are two sides to this. There are the people that are 100%. If you are in this movement, you cannot be okay with people wanting to diet and lose weight. They think that perpetuates the problem with society's messaging, that women have to be thin. And then there's the other side of the movement that I fall into, where, again, we're all our own best advocates. If you choose to lose weight, then that's your decision, and I'm okay with that. So it can get ugly sometimes.

Melissa Brown [00:08:16]:

Yes. I support what you're saying because I do believe that your message, your mission is about accepting yourself, loving yourself. Yes. And that doesn't mean that you can't be also striving to be healthier. If there is a diet that you're following, it's not like you can't be a part of Tishia's movement, because that doesn't work in your world. It does.

Tishia Lee [00:08:40]:

Exactly.

Melissa Brown [00:08:41]:

So with this movement that you have, I'm assuming then it was around 2018 that you started with the Shining Self movement.

Tishia Lee [00:08:49]:

Yes and no.

Melissa Brown [00:08:50]:

Okay. Tell me.

Tishia Lee [00:08:52]:

2018 is when I definitely jumped headfirst into the, 'I'm done with diet culture.' I made it my personal mission that the diet industry would never, ever get another cent from me. They would not profit off of me ever again. I'd done so much inner work and personal work over the years, but still that piece of accepting myself and loving myself was missing. So 2018 into 2019 was all about just learning more about loving myself. And then in 2019, I went to this open casting call for plus-size modeling, and I was selected as one of the models. And the night that I stepped out onto the runway, I call that my coming out moment. That was literally my moment when I was like, f-you world. If you do not like me because of my body, that's your problem, not mine. So 2019 is really when I was I don't even know how to put it into words. I was just so passionate from that moment on that every woman deserves to just feel comfortable and confident in their body. I have to tell every single woman that I can tell.

Melissa Brown [00:10:06]:

The passion is so obvious. It's great. So you're out there with your banner message and that is - it doesn't matter what you look like on the outside, just love yourself from the inside.

Tishia Lee [00:10:19]:

Yes.

Melissa Brown [00:10:20]:

Okay. All right, so you've taken us through that journey, and I would imagine you're shouting from the rooftops. You've tried several different platforms and ways to raise awareness for your mission for this movement. So tell us about some of the things that you've tried because here we are, this is She's Got Content. So what kind of content, what kind of platforms have you experimented with before you landed over here on TikTok land? That's where we're going. But I want to know how you got there.

Tishia Lee [00:10:49]:

Oh my gosh. Where didn't I dabble? I'm notorious for being one of those people that I like to say, I will just throw spaghetti at the wall and see what sticks. So that means I was on Pinterest, I was on Facebook, I was on Instagram, just everywhere. And I was building a community a little bit, but nothing was really sticking. I wasn't getting the results that I wanted. And all of a sudden I found myself one night scrolling. I finally decided, okay, I'm going to download this TikTok app. I'm going to check it out. I downloaded it and I'm scrolling through it. I'm 48 at this time, so I was in my forties at the time that I downloaded this. Okay, I'm going to do a search for over 40 and see anybody that pops up on TikTok. On TikTok, they have this Discover feature and I put it in there and I was just blown away by all the results that popped up. Okay, so there are people my age on here. Then I want to know about like fifty's and sixty's and seventy's. So that kind of gave me permission. Okay. It's okay to be here on TikTok. And then even when I first downloaded it, I don't want to say stalker in like, I was stalking somebody, but I was literally just consuming content, not creating content. And it took me a while and I started following a bunch of other Body Positivity influencers to see what they were doing. A lot of them were doing the dancing trends. Okay, I love being silly, I love being goofy. But I also knew I don't constantly want to have to be dancing because this girl has no rhythm. So I dance really badly. So I finally decided one night, I'm just going to make this quick. You have 60 seconds. And actually you can do up to three-minute videos now, but at that time, you only had 60 seconds. I'm going to introduce myself and I'm just going to put it out there. What I really want you people to know about me is that I'm fat and I am comfortable and confident in my skin. And I grew by 200 followers and it was like all older women. And comments that I got on that one video about how are you so confident? Because again, we live in this society that says if you take up space in a bigger body, you should not be comfortable in your skin, you shouldn't be confident. Okay, I'm just going to start posting some more messages about just showing up authentically as this fat woman. I posted this one video about the way that I used to dress. I would do anything and everything to cover my body. I would wear big baggy sweatshirts and then because I was always told fat girls can't show their body, you can't wear tank tops. You can't do this. And I did this video where I don't dress like that anymore. And it was a transitional type thing where I'm dressed in all this big baggy stuff and then I go into I have shorts on in this tank top and I'm jiggling my bat wing arms because I'm comfortable in my skin and I love myself. And all of a sudden that video blew up and oh my gosh, I grew by 2000 followers and just more and more women are coming to me. Oh my gosh. And I knew in that moment, this is where my peeps are. This is oh, my gosh, I feel like I'm getting so off track.

Melissa Brown [00:14:10]:

No, this is great. This is great because what I'm hearing you say is you played around. You looked first to find out if there were people like you age-wise. Then you looked for other people who were in the body-positive movement and what were they doing. So you looked at the content they were creating and then you jumped in and said, all right, let me see. I'll make a video. That one was pretty well accepted. You made another one and that blew up. It sounds like what you're saying is you were able to actually connect with way more people with two videos than you probably had with any of the other methods that you had reached out with. Am I correct?

Tishia Lee [00:14:49]:

Oh, my gosh. You hit the nail on the head. When I say that spaghetti finally stuck to the wall and I found my thing. TikTok was my thing. TikTok is my thing.

Melissa Brown...

[SGC-23] Why You’ll Want To Embrace Aligned Marketing For Your Coaching Business with Guest Jade Francesca

Melissa Brown, MD — Wed, 24 May 2023 21:45:00 -0400

Do you hate marketing?

Are you constantly putting off the marketing tactics that the experts tell you MUST be done?

Are you drained by marketing strategies that stress you out and pull you too far out of your comfort zone so you're depleted just thinking about it?

Then you're in the right place. On this podcast episode, my guest Jade Francesca discusses her journey to joy with marketing which she calls Aligned Marketing.

If the marketing strategies taught by the gurus just aren't working for you, it may not be you that's the problem. Jade encourages you to figure out what marketing is best aligned for you and your business and not accept the one-size-fits-all marketing myths.

Tune in to hear more about Jade's personal journey and how she now helps others avoid the burnout she experienced. She encourages others to check in often with themselves and to choose to trust the process.

Don’t Miss Inside This Episode:

Discover the concept of aligned marketing and stop doing marketing strategies that don't fit your business.
Jade's 3 best tips when it comes to marketing
Why one size fits all advice fits no one.
The importance of intuition and checking in with oneself to avoid burnout
The one small shift creating affirmations that makes a big difference.

Links and products mentioned in today's episode:

About Jade Francesca

Jade Francesca is an advocate for self-discovery and alignment with business marketing strategy. She emphasizes the importance of listening to yourself and figuring out what works best for your own unique business needs.

With her guidance, she encourages entrepreneurs to empower themselves to become experts of their own businesses. Jade believes that this personalized approach to marketing and business ultimately leads to greater success and fulfillment.

Jade's Website

Strategize With Creativity

Connect With Jade on Social

Connect with Jade on Facebook

Connect with Jade on Instagram

Jade is on LinkedIn.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out Melissa's social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening In!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-22] 5 Ways Writing a Book Can Help Coaches Earn More, with Candice L. Davis

Melissa Brown, MD — Wed, 17 May 2023 21:30:00 -0400

Are you a coach or change agent? Do you have a message to get out there into the world? Would you like to have a way for more people to learn about you, your message, and the ways you can help your ideal dream clients?

Well, listen up, because this interview is for you.

Book coach, Candice L. Davis, dishes up a number of ways that writing your own book can earn more money for you and bring new opportunities your way.

Don’t Miss Inside This Episode:

A proven strategy for coaches to fill their coaching slots by giving away their books.
Why event hosts often choose authors over non-authors to fill speaking slots.
How to choose your next (or your first) book topic when you've got multiple ideas all fighting for space in your head and calendar.
Different ways to optimize your investment in your book when you're self-publishing.
Check out the bonus clip for more additional out-of-the-box ways you can create multiple streams of income once you've got a book written.

Links and products mentioned in today's episode:

Candice's free Jumpstart guide to help you figure out what book you want to write first.

Authors Ignited--Candice's group coaching program to get your book written.

About Candice L. Davis

Book Coach Candice L. Davis helps experts go beyond the surface of their knowledge to reach their deeper wisdom and write a transformative book. She believes any book worth writing is worth writing well. It’s her mission to help you write a world-class book from a place of joy and delight and surprise yourself with how beautifully you can put your genius on the page. Candice is also the host of “Nothing but the Words,” the podcast that gives you insights and practical strategies to write the book you feel called to write.

Candice's Website and Podcast

CandiceLDavis.com

Nothing But The Words Candice's Podcast

Connect With Candice on Social

Connect with Candice on Instagram

Connect with Candice on LinkedIn

Candice's YouTube Channel

Connect with Candice on Facebook

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-21] The Sad Truth Why I Disappeared and 5 Lessons I Learned While I Was Gone

Melissa Brown, MD — Tue, 09 May 2023 11:00:00 -0400

It's been 3 months since I published an episode of the She's Got Content Podcast. I didn't plan to take a break, let alone this much time off from the show. In this episode, I share the sad truth about my absence and the lessons I learned while away.

Don’t Miss Inside This Episode:

What happened in early February that shook my world and led to my 'disappearance' for 3 months this year.
5 Lemons to Lemonade lessons I learned during this time away from the podcast.
How you can apply my lessons to your podcast or content production.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Armstrong Virtual Solutions

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-20] Finally, An Easy Pinterest Strategy For Coaches and Content Creators-with Mackenzie Armstrong

Melissa Brown, MD — Wed, 01 Feb 2023 21:00:00 -0400

There are more than 400 million people around the world on Pinterest--people who are coming to Pinterest for inspiration. You can be one of those people that inspire somebody with your content.

And you don't have to worry that you're going to have to carve out a ton of time every day to tap into the traction of Pinterest. You could literally spend as little as an hour a week scheduling your Pinterest pins, and people will still be seeing your content months from now.

Finally, an easy and simple Pinterest strategy that makes sense for coaches and content creators! Mackenzie Armstrong held nothing back in this interview as we dove into all things Pinterest.

Don’t Miss Inside This Episode:

The 3 different types of pins, how often to pin them, and which ones will lead a potential client back to your website.
The longevity of pins on Pinterest vs other social media platforms--(hint--this blew me away)
Which type of Instagram posts can be repurposed easily into a pin--make it once and use it on both platforms.
Gold, silver, and bronze pins--what's the difference?
Rich pins and how to get verified for rich pins.
How much of your content vs other people’s content should you focus on pinning to your boards?
Keywords and where to put them

Links and products mentioned in today's episode:

Get your Pinterest audit checklist from Mackenzie.

About Mackenzie Armstrong

Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches coaches and entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest.

Mackenzie believes that Pinterest is an underutilized strategy for most businesses--especially coaches and podcasters.

You can feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Mackenzie's Website

Connect With Mackenzie on Social

Connect with Mackenzie on Linked In

Check out Mackenzie on Facebook

Follow Mackenzie on Instagram

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-19] 3 Tips for Working Smarter, Not Harder This Lunar New Year

Melissa Brown, MD — Wed, 25 Jan 2023 23:30:00 -0400

Happy Lunar New Year! It's the year of the rabbit in 2023. A year to work smarter, not harder in your business.

This episode is chock full of examples of ways you can work smarter, not harder by leveraging your relationships with other coaches, entrepreneurs, and business owners.

Don’t Miss Inside This Episode:

How you can get in front of other coaches' and bloggers' audiences.
The one thing you must do when you're collaborating with other coaches and entrepreneurs.
How you can use the same speech for different speaking opportunities.
Examples of other people's stages where you could get booked.
This golden nugget for multiplying your podcast bookings once you've got the first one.

Links and products mentioned in today's episode:

Laurie-Ann Murabito, Speaker Strategist: Speak and Stand Out

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-18] Why You Want To Start a Podcast This Year

Melissa Brown, MD — Wed, 18 Jan 2023 23:45:00 -0400

Have you ever thought about starting your own podcast? The podcasting industry is in its infancy but it won't stay that way for much longer.

Right now is the right time for coaches, creatives, solopreneurs--just about all business owners to start their podcast shows. Today's episode looks at some of the many benefits of podcasting and addresses a few of the common objections.

Don’t Miss Inside This Episode:

Benefits of podcast audio content vs. written or video content.
Some numbers that highlight why your written blog is getting lost and how your audio content has a better chance to be found.
Why I think 'podcasts' are the new 'book.'
Examples from the past that explain how audio content can fast-track the know, like, and trust factors quicker than written content.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

PLR providers I recommend.

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-17]Artificial Intelligence, ChatGPT, and Content Creation

Melissa Brown, MD — Wed, 11 Jan 2023 22:30:00 -0400

Have you ever wished you could wave a magic wand and all your content creation tasks were completed? And the results were all beautifully crafted, easy to read, with no grammar or spelling errors.

Artificial Intelligence and the newest player on the block, ChatGPT, come pretty close to a magic wand to help save you time, frustration, and money so you can create more content more quickly.

I recently took ChatGPT for a test-drive and I see real potential for using this tool in the future with several different aspects of content creation. It's not just for article spinning. It's got way more potential. Have a listen.

Don’t Miss Inside This Episode:

Several ways to use ChatGPT to create blog articles or scripts for your podcast or video content.
What is PLR--private label rights content.
How you can use ChatGPT to edit all that accumulated PLR that you've got stashed on your hard drive.
What everyone should do with AI-generated content before publishing.

Links and products mentioned in today's episode:

ChatGPT by OpenAI

Copyscape plagiarism checker

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Vivian's free gift--15 Questions For Your Next Book

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-16]The Easiest Way To Remember Every Book You Read With Vivian Najib

Melissa Brown, MD — Wed, 04 Jan 2023 20:20:00 -0400

Get ready to retain everything from the next book you read, keep it organized for your next book club meeting (or just for yourself), and prep like the pro that you are so you can easily facilitate your next book group discussion and each one after that.

Meet the person I'm calling the Book Club Whisperer, Vivian Najib from The Fig Tree Boutique. She's created a unique Reading Journal that is both beautiful and functional.

After our recording, Vivian and I had a chat off the mic and I twisted her arm (gently) and she shared a discount coupon code for her beautiful Reading Journals--exclusively for the listeners of the She's Got Content Podcast! You can find that discount code right down below in the section labeled, "Links and products mentioned in today's episode."

Don’t Miss Inside This Episode:

A unique idea for a gift or lead magnet for your audience.
An idea for coaches so you can add more value to your already-existing group coaching program.
The one-word simple concept that helps you have a much more meaningful book discussion--whether it's for book club or for making book recommendations to others.
Listen in to discover how we came up with a name for the book awards for Vivian's community!
Introducing The Figgy Awards!

Links and products mentioned in today's episode:

“She’s Got Content” special discount on any digital reading journal (or any other digital notebook, journal, or diary in the shop). Enter code SGC at checkout for 20% off your order! Go to TheFigTreeBoutique.com to check out the selections.

GoodNotes App PDF reader for iPad users

Xodo PDF reader for Android users

Swedish death cleaning--If you're not familiar with this term, check out this article.

"Shelf help" books--Link to a blog post I wrote about what are shelf help books and how to deal with them.

Donald Miller’s books mentioned:

Business Made Simple--60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity, and More
Building a Story Brand--Clarify Your Message So Customers Will Listen

About Vivian Najib

Meet Vivian from The Fig Tree Boutique. Vivian is the creator of The Reading Journal --for people who read multiple books a month and want to remember what they read, keep it all organized in one place, and be ready to discuss on book club day.

Downloaded directly to your iPad or tablet, this journal will help keep everything you’re reading organized and in one place.

Customers rave that The Reading Journal has transformed the way they approach reading, especially with the 15 thoughtful questions and brackets to uncover your favorite book of the year.

When she’s not judging books by their cover on Amazon, you can find Vivian Zoom-organizing her friends’ closets, practicing her Portuguese by shopping at the antique market for cool stuff to decorate a house she doesn’t have, or asking Alexa “where is the nearest lazy river”.

Vivian's Website

The Fig Tree Boutique

Connect With Vivian on Social

Vivian on Instagram

Connect on Facebook

Vivian's YouTube channel

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-15] Simple Year-End Planning

Melissa Brown, MD — Wed, 28 Dec 2022 20:20:00 -0400

End-of-the-year planning doesn't have to be a long, painful process.

In this episode, you'll learn a simple 4-step process to reflect on the highlights of the past year and make plans for the new one. Plus you'll discover a powerful exercise to help you visualize and manifest success with everything you're planning for the new year.

Don’t Miss Inside This Episode:

4 simple steps + a bonus exercise to help you reflect on the past year and plan for the future one.
Tips to help you keep your personal Word of the Year or theme for the new year top of mind.
The important difference between the words implement and execute.

Links and products mentioned in today's episode:

Interview with Connie Ragen Green, episode 13 of She's Got Content podcast.

Books mentioned in today's episode:

Business Made Simple by Donald Miller

Atomic Habits by James Clear

Join the She's Got Content Mastermind and enjoy a 35% discount with coupon code NEWYEAR when you join through the end of December 2022.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-14] How To Brainstorm Endless Content Ideas

Melissa Brown, MD — Wed, 21 Dec 2022 21:15:00 -0400

One of the most common challenges I hear from my audience is that they don't know what to write about for their next blog post or email content. This turns into a huge snowball effect with inconsistent publishing of new content, procrastination, and avoidance.

We're gonna get that fixed right here in this episode where you'll learn how to plan and execute a content brainstorming session. You can do this once and generate a ton of ideas or do it quarterly and come up with new, fresh ideas more often. It's all customizable!

Get ready to take notes!

Don’t Miss Inside This Episode:

The importance of setting up your content container and making sure ALL your ideas are put in there whenever you're blessed with a content spark--whether that's during your brainstorming session or weeks later.
Why you need to set a timer for the different micro-tasks during brainstorming sessions.
You could do this once and literally have hundreds of content ideas to keep you busy for weeks, months, or even YEARS!
Don't miss how you can get even more ideas for content sparks with the Never Run Out of Content Ideas workbook. See the link below.

Links and products mentioned in today's episode:

Be sure to get your workbook--Never Run Out of Content Ideas

Places to mine for content ideas:

Answer The Public

Amazon

Good places to check out for a possible 'Container' for your content ideas to live:

Trello

Notion

Evernote

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Connie's Blog article: Sharpen Your Writing Skills

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-13] Sharpen Your Writing Skills With Connie Ragen Green

Melissa Brown, MD — Wed, 14 Dec 2022 22:45:00 -0400

Connie Ragen Green walked away from her dual career as a teacher and real estate agent to start an online business in 2005. In the time since then, she's figured out this whole online business thing and completely reinvented herself.

Connie has gone from 'non-writer' to prolific writer, blogger, and content creator. She has had multiple best-selling books and continues to write at least one book annually.

During our chat, Connie dropped many truth-bombs and nuggets of wisdom for your own online journey and she offered multiple tips to help you sharpen your own writing skills.

Don’t Miss Inside This Episode:

How Connie started online by monetizing her blog and how you can do the same.
Using your blog to create your first (or next) book.
Connie's best advice for how she turned herself, a non-writer, into a writer. You can easily follow her lead with this simple strategy, too.
The first thing you must do before writing a blog post or article. This will save you a lot of time and make it a much easier task.
Why it's important to separate your writing and editing tasks.
Big or small, we can all make a difference. You don’t have to wait until you’ve ‘made’ it. Now is a perfect time to make a difference in the world.

Links and products mentioned in today's episode:

750words.com Site for keeping track of daily writing habit.

Kiva.org Micro loans to change lives!

Really Simple Authority Blogging self-study course. Use CODE: AUTHORITYBLOGGING to bring the cost down to zero through January 31, 2023. This is a $499 course that Connie is offering only for the She's Got Content listeners and only for a limited time. Don't miss this!

Connie's Action Habits Challenge - free. Helping you achieve your wildest dreams and goals.

About Connie Ragen Green

Connie Ragen Green is a multiple bestselling author, independent publisher, international speaker, and online marketing strategist, working with individuals and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability.

Connie enjoys helping others create a business based on publishing content that tells their story in a way that attracts the right people into their community.

Connie works with new and newer online entrepreneurs and authors. She offers more than sixty products and courses, as well as an ongoing mentorship program.

Connie's Website

ConnieRagenGreen.com

Connect With Connie on Social

Twitter: @ConnieGreen

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-12] Get Your Email Marketing Set-Up For Success Right From The Start With Jennifer Burke

Melissa Brown, MD — Wed, 07 Dec 2022 10:00:00 -0400

Is email marketing dead? According to my guest on this episode, if it is, it should probably be a zombie on the Walking Dead due to the many times it's been declared dead and come back to life.

The bottom line is this: Email marketing is alive and well, stronger than ever, and here to stay. And you want to be in it to win with it.

Today’s guest, Jennifer Burke, lets me borrow her brain to tap into her brilliance about all things email marketing. Whether you're new and just getting started with email marketing or you've been at this for a while, Jennifer shared information to help you with whatever level you're at right now.

And Jennifer didn't just give us info about email marketing. She also dropped tons of nuggets about building a community, leveraging social media, optimizing your lead magnet and so much more.

Get your coffee ready along with your notebook and pen. You'll wanna take notes on this one!

Don’t Miss Inside This Episode:

The best way to build a relationship with your followers (hint: it doesn't involve crazy dancing and pointing on TikTok!)
Statistics about the effectiveness of email marketing vs. social media for growing your business and sales. This will shock you!
How to leverage social media and why you want to move people off the social platforms and onto your email list.
The best type of lead magnet to create, how to create one quickly, and why waiting until you've got it perfect is a big mistake.
A big 'No-No' that many people commit after networking events. Don't do this.
Why 'one size fits all' doesn't apply when you're deciding on an email service provider (ESP).
At least 5 different strategies you can easily implement to grow your email list starting today.
What are 'essential emails' and when is the best time to send these?
Why your social media 'link in bio' call-to-action should be redirecting visitors back to your website, not some software 'tree' with a list of links.

Links and products mentioned in today's episode:

Active Campaign email service provider --Jennifer and Melissa both use.

Jennifer's free Email Set-Up for Success Guide. This is Jennifer's most successful freebie opt-in that she talks about in the interview.

Jennifer's free Fix Your Freebie guide-- Jennifer walks you through how to improve your lead magnet.

The Mighty Easy Email Gifts Workbook - No more procrasti-planning for you!

Exclusively for all the listeners of the She's Got Content podcast; Jennifer created a super special discount coupon = YES17 just for you. [Thank you so much, Jennifer!]

Instead of the $27 regular price, you'll pay only $10 for this workbook which will walk you through how to get your first [or next] email list-building freebie done in record time. Not just any old freebie. Jennifer shows you how to pick the best idea to attract your most aligned ideal clients to your new freebie. And you can use this workbook over and over. Get your copy now.

*************

Head to IG and continue the email marketing conversation over at Instagram : @drmelissabrown

About Jennifer Burke

Jennifer Burke is a marketing geek and darn proud of it!

Jennifer is there for you--the busy solopreneur, coach, author, or creator who stumbles on marketing technology. Jennifer has all the deets about email services, landing pages, and managing social media. She explores the tools and really digs into them to unpack the good, the bad--the pros and cons-- inside those tools, so you don't have to; you merely borrow Jennifer's brain!

Jennifer loves coaching her clients to promote their businesses with confidence.

She's also a geek about all things sports, wine, photos, and grilling! Ask Jennifer about her favorite wine app.

Jennifer's Website

Mighty Marketing Mojo

Connect With Jennifer on Social

Facebook: Mighty Marketing Mojo

Instagram: @mightymarketingmojo

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC 11] Gratitude Is A Gift To Be Given Away

Melissa Brown, MD — Wed, 30 Nov 2022 17:00:00 -0400

Don’t Miss Inside This Episode:

Why it's important to express your gratitude and not keep it to yourself.
10 no-cost ways you can quickly and easily express your gratitude to other coaches, creatives, and content creators.
Learn how each time you express gratitude in these 10 different ways, you're increasing your own visibility.
Learn how expressing gratitude is like the building blocks to more abundance.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit: https://shesgotcontent.com/content

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave a review on Apple Podcasts

[SGC-10] Get Your Diva-tude On With Michelle D. Garrett

Melissa Brown, MD — Wed, 23 Nov 2022 20:15:00 -0400

Are you a Diva? Do you have a Diva-tude??

Today’s guest, Michelle D. Garrett, has a unique spin on the description of a Diva. She’s passionate about helping other women develop their Diva-tude so they can show up fully. No matter what that means!

If you're curious about whether you’re a Diva or what exactly a Divatude is, tune in to my chat with Michelle, blogger, entrepreneur, wife, mom, and more.

Don’t Miss Inside This Episode:

What exactly is a Diva, Diva-tude, and a Diva Plan.
Truth bombs about your purpose. Hint--it doesn't have to be a grandiose thing.
Real-life examples of how necessity becomes the mother of inventing ways to monetize inside your business.
The 'easy' path to becoming a published author.
The 4 "B's" we discovered during our chat.
How you can get a discount on Michelle's Diva Plan.

Links and products mentioned in today's episode:

Take $20 off the Diva Plan when you use coupon code MELISSA and this link: The Diva Plan

Continue the conversation over on Instagram : @drmelissabrown

About Michelle D. Garrett

Michelle D. Garrett is a blogger, entrepreneur, wife, and proud mom to four – a tween, teen, and two college graduates. She's passionate about helping female entrepreneurs succeed in their businesses through goal-setting and strategic planning. She, also, writes, speaks, and advocates for mental health awareness, parenting older children, and empowering tween and teen girls to be their best selves.

Michelle's Diva Plan helps female entrepreneurs that are either new in business or need assistance with showing up consistently. The Diva Plans is a proven roadmap to put you on the path to success.

Michelle's Website

Divas With a Purpose

Connect With Michelle on Social

Instagram: @divamdgarrett

Twitter: @divamdgarrett

Pinterest: DivaMDGarrett

Facebook: Divas With A Purpose

LinkedIn: Michelle D. Garrett

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-9]6 Questions To Ask Yourself If You Want New Clients But You Hate Marketing

Melissa Brown, MD — Wed, 16 Nov 2022 20:00:00 -0400

Don’t Miss Inside This Episode:

What is a 'brain loop' and how your brain works in the background to answer questions you pose to it.
Why your freebie items need to be exceptional, value-filled, and solve the 'right' problem for your audience.
Where to look in your own community for coaching clients.
Why it might be better to focus on some of the smaller or less popular social media platforms.
How to leverage other coaches' communities.
The importance of social proof for your products and services and the 2-step process of collecting testimonials.

Links and resources mentioned in this episode:

An alternative to Google alerts is talkwalker.com/alerts for setting alerts for potential speaker opportunities (or any other topic you want to keep an eye on.)

HelloRevel, Reddit, Quora are other social engagement platforms where you can share your expertise and shine the spotlight on yourself and your business.

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit: https://shesgotcontent.com/content

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave a review on Apple Podcasts

[SGC-8] Do You Have The Right Visual Content? With Amanda Myers

Melissa Brown, MD — Wed, 09 Nov 2022 16:00:00 -0400

Content is more than merely written text. The words on your website, in your blog, newsletter, social media, and digital products can be enhanced and clarified with the visual content you include.

Today's expert, photographer Amanda Myers, has an eye for images and how to use them to promote your products and services. She shares her expertise in this episode and helps you get the right visual content in place.

Don’t Miss Inside This Episode:

The most important thing to consider before you start taking photos of products or images for your website.
Learn the time of day to avoid taking your own DIY natural light photos and what time of day to plan for photographing instead.
What's a compelling reason for outsourcing image creations (or considering outsourcing any other tasks in your business.)
Tips for shooting group photos (think retreat group shots, networking events, and even your family's holiday get-togethers.)
How to ensure visually impaired visitors to your website have a good experience.

Links and products mentioned in today's episode:

Kelly McCausey's podcast interview on She's Got Content podcast: Episode 2: What's Your Content Creation Mindset?

Free gift from Amanda: 52 Stock Photos and Inspirational Quotes package. Use coupon code: Melissa

About Amanda Myers

Amanda Myers is a freelance photographer, specializing in photographing pets and products. She has over 6 years of children and family portrait studio experience and over 27 years of pet photography experience.

Her education includes a Bachelor of Science Degree in Photography with a double minor in Art and Graphic Design from Central Missouri State University.

Amanda teaches Photoshop and Photography classes as well as private Photoshop lessons. In addition to taking photos, Amanda enjoys restoring old vintage photos.

Amanda's Websites

A Style Photography focuses on local pet photos, children and family portraits (Orlando, Florida, and surrounding areas), and product photography from anywhere as long as it's shippable!

Create Meow focuses on stock photography and inspiration quote photos for small businesses to use for their social media photos or website needs.

Connect With Amanda on Social

Instagram for A Style Photography

Instagram for Create Meow

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC 7] Coaches! Don’t Make These 6 Common Content Marketing Mistakes

Melissa Brown, MD — Wed, 02 Nov 2022 18:45:00 -0400

Don’t Miss Inside This Episode:

This Pennsylvania Dutch quote on a plaque in my grandparents' kitchen was ingrained in me from an early age : Ve get too soon oldt undt too late schmart. It doesn't have to be that way. You don't have to get smart late in life. Learn from others.

The riches are in the niches. Why you don't want to wait to claim a niche and how it's actually easier to create content when you narrow down who you work with and the specific solution you bring.
Common email marketing mistakes to avoid.
What's the fastest path to low self-esteem and how to recognize it.
How you can pay for the expenses of outsourcing what you don't want to do or what causes you to want to pull out your hair.
How Eleanor Roosevelt can help you get past perfectionism.

Links and products mentioned in today's episode:

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook: https://shesgotcontent.com/content

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent

Instagram: https://www.instagram.com/drmelissabrown/

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook: https://shesgotcontent.com/content

Thanks for listening!

Please leave feedback or questions about this episode in the comment section below.

Subscribe to the podcast

Leave us a review on Apple Podcasts

[SGC-6] 7 Ways To Get Past Writer’s Block and Get Creativity Flowing

Melissa Brown, MD — Wed, 26 Oct 2022 01:30:00 -0400

Don’t Miss Inside This Episode:

If writer's block is content creation constipation, learn what's the equivalent of fiber that keeps your writing and your creativity flowing.
What famous artist do you need to learn to think like and what's the book that helps you do just that?
5-5-7 breathing and how it helps you focus and create.
Learn what forest bathing is and the benefits of regular exposure to nature.
What are negative ions and where are they found? How do they help your creative process?
More tips when writer's block hits and ways to prevent it from happening in the first place.

Links and products mentioned in today's episode:

The Artist's Way book by Julia Cameron

She's Got Content Episode 3 with Rosie Battista: Bust Through Blocks and Kickstart Your Creativity

How To Think Like Leonardo DaVinci- Seven Steps To Genius Every Day book by Michael J. Gelb.

Transcription software:

Descript

Otter.ai

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

Join the She's Got Content Facebook group: https://www.facebook.com/groups/shesgotcontent