Silk Digital Marketing Mastery with Samantha Brown

From Clicks to Conversions: Why Email Marketing is Essential for Your Meta Ad Success

Fri, 20 Dec 2024 04:00:00 +1000

In this episode, I dive deep into the powerful synergy between email marketing and paid ads, and I want to share three key takeaways that can help you elevate your digital marketing game.

I also share some real-life examples of clients who have transformed their marketing strategies by integrating email marketing with their paid ads. If you’re ready to take your digital marketing to the next level, this episode is a must-listen!

If you’re ready to make your digital marketing as smooth as silk?

Visit our website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

The Power of Copywriting in your Marketing with Taryn from Love Note

Wed, 09 Oct 2024 05:00:00 +1000

In this episode, we dive into the art and science of copywriting with Taryn Rapp, founder of Love Note Copywriting Studio.

Taryn specialises in helping consumer brands develop their voice, ensuring that their messaging resonates with their target audience across every platform.

We discuss the pivotal role copy plays in building recognisable and emotionally connected brands, the importance of aligning copy with brand visuals, and why consistent communication is essential for long-term success.

Connect with Love Note on Instagram or visit the website

If you’re ready to make your digital marketing as smooth as silk?

Visit our website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon

Wed, 18 Sep 2024 05:00:00 +1000

How a Viral TikTok Turned Saint Jack into a Beauty Brand Phenomenon

In this episode, I chat with Beth Wilson, the founder of Australian beauty brand Saint Jack.

Beth shares her inspiring journey from makeup artist to business owner, revealing how a viral TikTok video launched her makeup brush cleaner into the spotlight.

She talks about the importance of storytelling in marketing, and how she grew her brand with smart content and a passion for beauty.

If you’re curious about building a business from scratch and the power of going viral, you won’t want to miss this episode!

Connect with Beth and Saint Jack

https://saintjack.com.au/

https://www.instagram.com/bysaintjack/

https://www.tiktok.com/@saintjackcosmetics

Turning TikTok Views into Revenue with TikTok Coach Maggie

Wed, 11 Sep 2024 04:30:00 +1000

In this episode, I’m chatting with Maggie, a TikTok coach and marketing strategist who helps business owners grow their visibility, build personal brands, and turn that into real sales through TikTok.

Maggie shares her journey from social media manager to TikTok expert, and how a few key moments led her to build a successful coaching business centered on TikTok strategies.

We cover:

We dive into the unique opportunity TikTok offers for business growth.
Why personal branding is more than just a buzzword, and how business owners can leverage their unique personality and experiences to create a brand that stands out.
How to experiment with different content styles.
Making SALES from TikTok - and not just going viral.

Whether you're new to TikTok or have been posting for a while, Maggie's insights will give you a fresh perspective on how to use the platform to grow your business.

Connect with Maggie on Instagram & TikTok

Connect with Sam on Instagram

Connect with Sam on TikTok

Visit the website

Check out Silk's Free Resources

Email Marketing - Where Beauty & Wellness Brands Go Wrong

Wed, 14 Aug 2024 05:00:00 +1000

Email marketing is a must-have in any marketing strategy, yet many beauty and wellness brands often feel that "email just doesn't work for my brand."

The reality? They’re probably making one of several common mistakes.

In this episode, I’ll dive into how to avoid these mistakes and share simple strategies to grow your email list to get you started on the right path to a successful email strategy!

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Silk Digital's Anti-Agency Vision

Wed, 07 Aug 2024 05:00:00 +1000

In this episode, I dive into the essence of Silk Digital as the "anti-agency".

Drawing from my extensive experience in both in-house marketing teams and traditional agencies, I shed light on the shortcomings of the agency model and how Silk Digital is revolutionizing the industry and partnering with my clients to build iconic brands.

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

00:00:06 - Introduction to Silk Digital Marketing Mastery Podcast
00:02:56 - Why Silk Digital is the Anti-Agency
00:09:16 - The Inspiration Behind Silk Digital
00:14:29 - Influence of the 50s and 60s Era on Advertising
00:17:32 - Values and Approach of Silk Digital

Black Friday Marketing Prep - Your Game Plan For Success!

Wed, 31 Jul 2024 05:30:00 +1000

Get ready to crush your holiday marketing with this episode of the Silk Digital Marketing Mastery Podcast.

In this episode, Sam takes you through your game plan to prep for a successful Black Friday / Cyber Monday / Christmas Holiday period.

I'll cover what you should be focusing on each month from Aug - Dec and share some creative ideas to help your marketing efforts stand out!

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you!

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Network With Confidence!

Wed, 24 Jul 2024 04:45:00 +1000

Most of us try to avoid networking and attending these events on own our because it can be awkward and uncomfortable! But this year I set myself a goal to attend more networking events to get out of my comfort zone and meet new people.

And to my surprise, I now LOVE IT!

I thought that I would share some of my recommendations and lessons that I've learned along the way to help you feel confident about attending events on your own.

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Why email needs to be a priority in your business

Wed, 17 Jul 2024 05:00:00 +1000

Today, we're diving deep into email marketing and why it's crucial for your business.

Sam chats about why email marketing is crucial and provides a checklist for getting started if you're new to email.

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Lights, Camera, Action! Mastering Video Content Creation For TikTok and Instagram Reels!

Wed, 10 Jul 2024 04:45:00 +1000

I’m baccccck!

Excited to kick off season 2 with a hot topic on everyone's mind, VIDEO CONTENT.

Love it or hate it, video content is here to stay and I want to give you all the tips and tricks I’ve learned along the way to make it not only easier to film video content BUT produce better quality videos!

In this episode, I cover:

My equipment toolkit
Building your confidence
Pre-game for filming
Some engagement tactics
Filming techniques
Editing tools

Equipment mentioned in the episode:

Microphone:

Lighting:

Clip-on

If you’re ready to make your digital marketing as smooth as silk? Visit the website to learn more about how we can help you: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Any questions, my DM's are always open.

Nourish, Balance, Compassion: Chloe's Holistic Philosophy for a Happier, Healthier Life!

Thu, 07 Dec 2023 04:00:00 +1000

Today's episode I'm joined by the wonderful Chloe from Mend Nutrition.

Chloe is a nutritionist who is bringing a new perspective on nutrition and health by considering every facet that makes a person who they are. Her practice is driven by her core values - nourishment, balance & compassion.

Some key takeaways from our conversation that I believe will have a profound impact on your business and personal well-being:

Her Journey: How she started her own business and grew her clients.
The Power of Self-Care: Chloe reminds us of the importance of taking care of ourselves, both physically and mentally.
Authenticity in Social Media: Chloe shares her insights on using social media effectively to attract real human connections. She highlights the significance of being genuine and relatable in our online presence, as it helps build trust and fosters meaningful relationships with our audience.
The Gut-Health Connection: Chloe sheds light on the link between nutrition, gut health, and overall well-being. She explains how our dietary choices can impact our energy levels, sleep quality, and overall vitality.

I truly believe that this episode has something valuable for everyone, whether you're a business owner or simply someone seeking to improve your quality of life. Chloe's expertise and passion shine through, and her insights will inspire you to make positive changes.

Connect with Chloe: https://www.instagram.com/mend.nutrition/

Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

Digital Marketing Predictions for 2024

Thu, 30 Nov 2023 04:00:00 +1000

2024 is almost here and in this episode, I'll be sharing my predictions and recommendations for areas of focus for your digital marketing.

This episode has got me so excited for the new year and what is to come in the digital space!

2024 is the year of educating and empowering yourself to master your marketing, and if you're looking for the right support to do so I'd love to help. To learn more about how we can work together: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

Please share it with someone you know who might also enjoy it as much as you!

Video Content Creation: Your Burning Questions Answered!

Thu, 23 Nov 2023 06:00:00 +1000

We're all aware of how crucial video content is on social media, but let's face it, we weren't exactly born as expert videographers. This often leaves us with a bunch of questions about effortlessly filming content.

In this episode, I'll be tackling the most common questions I've received lately about creating video content!

Ready to make your digital marketing as smooth as silk? Visit my website to learn more about how I can help: https://silk-digital-marketing.captivate.fm/contact

Connect on TikTok https://www.tiktok.com/@sam.silkdigital

Instagram: https://www.instagram.com/silkdigital_

Did someone say freebie? https://silk-digital-marketing.captivate.fm/ebook

PS. Are you enjoying this podcast?

If you are, please share it with someone you know who might also enjoy it as much as you!

PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.

Beyond the Basics: Revealing the Real Marketing Mistakes You're Making

Thu, 16 Nov 2023 04:00:00 +1000

I like to do things a little differently and this episode is no exception! We're talking about MARKETING MISTAKES!

This isn't your typical rundown of common mistakes. I'm here to delve into deeper, often overlooked aspects of marketing that I've learned through years of experience in the industry and my own business journey. If you're ready to move beyond the basics and explore the core principles that really drive successful marketing, then this episode is for you!

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Mastering the Holistic Multi-Channel Marketing Strategy

Thu, 09 Nov 2023 04:30:00 +1000

In this episode of the Silk Digital Marketing Mastery podcast, I'll be sharing the holistic marketing framework I personally use and recommend to my clients.

It's not just about making sales; it's also crucial to build trust and foster ongoing relationships with your audience. I'll walk you through the framework step by step and provide a downloadable resource especially helpful for those who prefer visual aids.

Join me to discover how you can implement this strategy in your business.

Download the FREE framework guide: https://www.silk-digital.com.au/framework/

Work 1:1 with me and learn the strategies you need to become that 'it' brand across multiple channels without the burnout: https://www.silk-digital.com.au/services/holistic-marketing-consulting/

Or contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Come hang out on TikTok: https://www.tiktok.com/@sam.silkdigital

Seeking Connection & Community Inspired Megan To Start Her Own Business

Tue, 31 Oct 2023 04:00:00 +1000

In this episode, I'm joined by Megan, founder of Six Rays Co.

Megan is such an inspiration to many, as a single mum with 6 children we chat about:

How she first started her business
Being a big dreamer
Her decision to quit her job and go full-time in her business
Juggling life with children and a business
The challenges she faced and how she has overcome them
The impact of Digital Marketing on her business

Here's where you can connect with Megan

Website: https://sixraysco.com.au/

Instagram: https://www.instagram.com/sixraysco

TikTok: https://www.tiktok.com/@sixraysco_

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Connect on Instagram https://www.instagram.com/silkdigital_

Connect on TikTok: https://www.tiktok.com/@sambrown.silk or https://www.tiktok.com/@sam.silkdigital

Authenticity Over Algorithms: Maddy Avery on TikTok Branding and the Power of Short-Form Content

Tue, 24 Oct 2023 05:00:00 +1000

I am excited to welcome special guest, Maddy Avery, the founder of Birdcage Marketing and Birdcage Marketing School.

Maddy challenges the status quo, placing emphasis on authenticity over algorithms. She's convinced that the most successful businesses are those that stand out rather than fit in. With a deep passion for brand transformation, Maddy believes that in today's digital age, personality is the true currency.

In this episode, we cover:

The significance of embracing authenticity for both personal and business success.
The influential role of TikTok in contemporary marketing and audience engagement.
Vital self-development practices, such as journaling and meditation, that foster genuine growth.
The critical nature of proactive marketing in attracting and expanding your audience.
Strategies for crafting authentic and impactful content in today's digital realm.

To connect with Maddy, follow her on TikTok or learn more about Birdcage Marketing:

Tune in to learn how to elevate your digital marketing game and take control of your marketing to achieve your goals.

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, visit my website: https://silk-digital-marketing.captivate.fm/contact

Come say hello on Instagram: https://www.instagram.com/silkdigital_

Let's talk about TikTok for your brand - Part 2 - TikTok Content Creation

Tue, 17 Oct 2023 04:45:00 +1000

In this episode of the Silk Digital Marketing Mastery Podcast, Sam dives into the world of TikTok content creation. This is the second part of a two-part series dedicated to helping brands understand the importance of TikTok and how it can be leveraged for marketing success. Sam provides valuable insights, predictions, and analysis on the platform, as well as tips and strategies for creating engaging TikTok content. Whether you're a seasoned pro or new to TikTok, this episode is packed with actionable advice to elevate your digital marketing game. Tune in now to take your brand's TikTok presence to the next level.

This episode covers:

The evolving landscape of social media and TikTok's role.
The difference between TikTok and other platforms like Instagram.
The need for a unique approach to content on TikTok.
Understanding Your Audience
Content Creation Framework
TikTok Best Practices

Listen to Part 1 on Apple | Listen to Part 1 on Spotify

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Let's talk about TikTok for your brand - Part 1

Tue, 10 Oct 2023 05:00:00 +1000

In this episode of Silk Digital Marketing Mastery, I dive into the world of TikTok and how your brand can leverage it in your marketing!

I've noticed that there really isn't a lot of information out there (for free) for brands to learn and understand the power of TikTok and I want to share that with you in this 2 part episode!

I'll share my valuable insights and strategies for utilising TikTok as a marketing tool plus I'll cover:

TikTok branding perspective and opportunity.
Instagram becoming a dying channel.
Repurposing content for different platforms.
Showing authenticity through user-generated content.
Privacy issues on TikTok.

A juicy episode you are not going to want to miss!

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson

Tue, 26 Sep 2023 05:00:00 +1000

Becoming an Iconic Leader with Mindset & Business Mentor, Jess Williamson.

Jess is a powerhouse when it comes to business and mindset.

Not only has she scaled FIVE successful businesses in a variety of business models, but she is paving the way for female entrepreneurs not to have to ‘hustle’ to create illogical levels of success in their lives and businesses.

In today’s episode, Jess and I chat about:

The importance of mindset in business
The fear of being successful and how to overcome that
What it means to create an iconic, legacy brand
Why having an amazing product/service isn’t going to get you far if you’re not marketing it

Plus a whole bunch more!

Even if you’re not a business owner, you’ll still get a TONE of value from tuning into this episode!

Jess also has her own podcast (that I was lucky enough to be a guest on) and you can binge all her content by following these links:

https://www.jessicawilliamson.com.au/

https://www.jessicawilliamson.com.au/podcast

https://www.instagram.com/jess.williamson8/

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Building A Loyal Audience: The Key To Social Media Success

Tue, 19 Sep 2023 04:00:00 +1000

In this week's episode, I'm unpacking something that many brands seem to forget about on social media...

Their audience!

Understanding your audience is one of the most crucial elements to set you apart from the competition and build a fiercely loyal following. I'll also be sharing insights from a well-known TikTok/OnlyFans star whose latest product launch sold out in minutes, as well as practical tips on how you can boost engagement and connect more effectively with your own audience.

This episode is packed with valuable insights you won't want to miss!

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

How I generated 800 new email subscribers for a client with my Holistic Marketing approach

Tue, 12 Sep 2023 05:30:00 +1000

Can you imagine gaining 800 new email subscribers and making more than $7000 in sales within a month? Well, I achieved this astounding feat for a client utilising the power of my holistic marketing approach, and I'm thrilled to share this strategy with you.

I cover:

The reasons why it's time to move away from running 'like my post & tag your friend' giveaways on Instagram.
How we transformed a $99 prize into an astounding $7,000 worth of sales!
Valuable insights on understanding the purpose and strategy behind running a giveaway.
Using a holistic marketing approach to effectively convert your audience.

Plus, much more! All of this will be delivered in a concise and engaging 15-minute episode that you won't want to miss.

Silk Digital Holistic Packages: https://www.silk-digital.com.au/packages

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

A little update from Sam

Tue, 29 Aug 2023 04:00:00 +1000

I'll be back shortly my friend!

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

I'm on TikTok: https://www.tiktok.com/@sambrown.silk

Pursuing Your Passion: Olivia's Inspiring Story to Success and Self- Fulfilment.

Tue, 22 Aug 2023 05:45:00 +1000

In this episode, I’m joined by Olivia, founder of ANO, a cosmetic and skin clinic located in Shepparton.

Olivia shares her remarkable journey of how her passion for cosmetic nursing led her to launch her business in the midst of the pandemic. She opens up about what she believes is vital for success, and her business and personal growth journey. We touch on self-confidence and how to block out the negativity and criticism received for being the face of your brand.

We cover:

Pivotal career change and new direction.
Overcoming criticism and staying true to passions.
Consistency and discipline's impact on business success.
Embracing risks to foster business growth.
Knowing when to step back for reflection.
Dealing with challenges posed by imitators.
Balancing authenticity while avoiding information overload.
Navigating industry regulations in aesthetics.
Discovering contentment and joy in the journey.
Embracing the rewards of the process.

Olivia's story of personal growth and navigating the digital landscape is sure to inspire, offering valuable insights into entrepreneurship, consistency, and self-belief.

Connect with Olivia & ANO:

Visit her website: https://www.nurseolivia.com.au/
Follow her on Instagram at @aestheticnurseolivia

Connect with Sam:

PS. Are you finding this podcast useful? Share it with someone you know who needs help unlocking the full potential of their business with the power of social media and digital marketing. You get to help a friend & I get to reach more small business owners just like you.

Facebook Ads Lesson: A Client Story

Tue, 15 Aug 2023 04:00:00 +1000

I’m diving into the fascinating world of Facebook ads, exploring what's possible and where we hit some roadblocks. I've got a compelling story to share about a client who had some challenges – a not-so-great website, no original content, and minimal branding – but was eager to run ads. Let's find out how it all turned out!

Join me as we uncover the potential and the limitations of running Facebook ads.

I cover:

The importance of proper preparation before running Facebook ads
The story of a client with limited branding, a mediocre website, and no organic social media presence.
The significance of quality content in Facebook ads:
How a well-designed website impacts your ads
The holistic approach to marketing and its long-term benefits

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Come say hi on TikTok: https://www.tiktok.com/@sambrown.silk

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

My Recap on the Gary Vee Mindset Matters Event

Tue, 08 Aug 2023 04:00:00 +1000

I attended the Gary Vaynerchuk Mindset Matters event in Melbourne and this is my HONEST recap from the event.

The day included 5 guest speakers, including Gary that covered everything from mindset, marketing and creating a million-dollar business!

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Come say hi on TikTok: https://www.tiktok.com/@sambrown.silk

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries

Tue, 01 Aug 2023 04:55:00 +1000

My Journey to Becoming a Marketing Expert in the Health, Wellness, and Lifestyle Industries

I'm back for another solo ep!

I'm thrilled to share my exciting journey with you all! Join me as I take you through my career path that led me to become a marketing expert in the health, wellness, and lifestyle industries.

From my early days working in retail and selling activewear brands like Lorna Jane and Nike, to landing a job at Fernwood Fitness during my university days, I'll share how my passion for health and fitness started to take shape.

Fast forward to becoming a social media coordinator, managing influencer partnerships, and navigating the world of Facebook ads, I learned so much along the way.

Throughout it all, my love for health, wellness, and everything in between has remained at the core of my journey.

So, if you're interested in digital marketing, health, and wellness, this episode is a must-listen!

In this episode, I'll cover:

My introduction to health and fitness through retail and activewear brands.
The decision to pursue a marketing degree and my journey through university.
Joining Fernwood Fitness and the valuable lessons I learned while working there.
Taking on the role of a social media coordinator and my early experiences in content creation.
The challenges and growth I experienced while managing Facebook ads and influencer partnerships.
Working closely with a small marketing team and handling events and promotions.
Transitioning to the fashion industry and gaining insights into the retail and wholesale aspects.
Making the pivotal move to my first agency job and the expanded skill set I acquired.
Maintaining my passion for health, wellness, and the importance of aligning values with clients.

Resources:

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook
Interested in working with Silk Digital? https://silk-digital-marketing.captivate.fm/contact
Check out Silk Digital Marketing Packages: https://www.silk-digital.com.au/packages/

Connect with Sam:

Keywords: Health, Wellness, Marketing, Social Media, Digital Marketing

Why holistic marketing is important for your social media success with Jess from J.E.S Solution Marketing

Tue, 25 Jul 2023 05:00:00 +1000

Holistic marketing is something that I wholeheartedly stand by for the social media success in your business and my guest today 100% agrees. Jess from J.E.S Marketing joins me today to talk about best practices of marketing and shares a story of working at a job for only 3 days after knowing exactly what not to do.

Google ads vs Facebook ads
Must do's and must not's when it comes to Facebook ads
Understanding the quality of leads
Our thoughts on Threads
Risk and reward of hiring new staff

Connect with Jess:

Visit her website
Follow her on Instagram at @jessolutionmarketing
Find her on TikTok at @jessolutionmarketing
Connect on LinkedIn at jes-solution-marketing

Connect with Sam:

Building the Business of Her Dreams with Sweet Darl’n Founder, Amanda Hastings

Tue, 18 Jul 2023 05:00:00 +1000

With big risk comes big reward and this is ever so true especially with my guest this week. Amanda Hastings, the Founder of Gourmet Marshmallow company, Sweet Darl'n joins me today to talk about building the business of her dreams. Amanda, with her inspiring mindset, shares her struggles of opening Sweet Darl’n around COVID-19, and her killer advice for posting more on social media.

You’ll learn:

About how Amanda tried and failed in her business
Using feedback and taking action to not miss the boat
Mind over matter when it comes to judgment
Advice for getting into business

Connect with Amanda

Visit her website www.sweetdarln.com.au
Follow her on Instagram at @sweet_darln
Find her on TikTok at @sweet_darln

Connect with Sam:

Expert Recommendations When it Comes to Running Facebook Ads

Tue, 11 Jul 2023 05:00:00 +1000

If you’re considering running Facebook ads for your business, even if you’re going to outsource it, this episode is for you. Today I’m sharing advertising tips and recommendations to get the best out of your advertising reach and setting yourself up for success.

You’ll learn:

Why your organic presence is so important
How to utilise your abandoned cart emails
The power of reviews and testimonials on your website
Soft selling vs hard selling
Understanding your reporting & metrics

Connect with Sam:

Balancing Motherhood, Business, and Emotional Intelligence with Shannen Hill

Tue, 04 Jul 2023 05:00:00 +1000

Understanding emotional intelligence can help you show up in your business and your personal life as the best version of you. And since business is such a huge personal development journey, I invited multi-business owner, mum of 2 girls and mindset coach, Shannen Hill to speak about being self aware and emotionally intelligent.

You’ll learn:

What it takes to put a business on hold
How to hold the values of who you want to become
What emotional intelligence is, and why it’s so important
Shannen’s tip for confidence in showing up on socials
How influencers helped her business

Find out more about Shannen here - https://www.silk-digital.com.au/balancing-motherhood-business-and-emotional-intelligence-with-shannen-hill/

Connect with Sam:

Holistic Marketing - Your Business Can't Survive Without It

Tue, 27 Jun 2023 05:00:00 +1000

If you’re wanting to build a sustainable long-term successful brand and not a business that’s a one-hit-wonder, you need to focus on a holistic marketing strategy. In today’s episode I’m sharing what holistic marketing is and why your business can’t survive without it.

Understanding the bigger picture of business goals
How business and brand are different
Not relying on one marketing channel
Going the extra mile for your customer experience
Measuring the effectiveness of your marketing efforts

Connect with Sam:

Spilling the Tea on your Most Frequently Asked Digital Marketing Questions

Tue, 20 Jun 2023 05:00:00 +1000

As the title suggests, today on the episode I’m spilling the tea in a Q&A style episode on my most frequently asked questions. We’re focusing mostly on email marketing and reducing the barriers to entry for new people to join your email list and why understanding your data and focusing on the creative is so important for running ads.

You’ll learn:

Tips for growing your email list
My recommended best practices for Instagram
How to avoid having a cookie cutter approach when it comes to your social strategy
Building your brand through social media
Where to learn how to run ads on Instagram and Facebook

Connect with Sam:

An Introduction to Email Marketing and Why Your Business Needs It

Tue, 13 Jun 2023 05:00:00 +1000

If social media dies tomorrow, your email list will still exist. In today’s episode, I’m sharing why your business needs it, how to implement it within your overall marketing strategy and how to create personal connections within your community.

You'll learn:

About the 2 types of emails you can send
Great tips for creating email campaigns
Common email marketing mistakes
Top ways to grow your email list
How to change your email marketing platform

Connect with Sam:

Common Digital Marketing Mistakes and How You Can Avoid Them

Tue, 06 Jun 2023 05:00:00 +1000

After working in the marketing industry for quite some time, I wanted to shed some light on the most common mistakes I see brands making, and how you can avoid them in your business. In today’s episode, I’ll share how to implement new ways to take your business to a new level and attract the right customers with trust and authenticity and how you would actually handle if your business or product went viral.

You’ll learn:

Why marketing to everybody is actually marketing to nobody
Examples of marketing the solution, rather than the features
Showing the behind the scenes and personality of the business
Why you should prioritise brand consistency
How to utilise reviews for social proof

Connect with Sam:

Embracing Authenticity & Mastering Instagram Marketing With Emma Veness

Tue, 30 May 2023 05:00:00 +1000

Today on the episode, we’re talking about unleashing the power of photography, mindset in business and how to master Instagram with powerhouse photographer Emma Veness. Emma shares The difference between a normal brand photographer and empowerment photography and why waiting to get branding photos may be impacting your brand. I know from experience that Emma helps women discover their inner goddess and she really does have the magic of empowerment through her photography.

You'll learn:

How often you should be getting branding photos
The reason you should share your quirkiness & uniqueness with your audience
Mistakes business owners make with branding photography
Tips to get clients through Instagram
Marketing from a place of how much impact you can make
The beginning of the self development journey and tips for Creating a positive mind-frame

Meet Emma:

Emma Veness is your empowerment photographer, business and mindset mentor & podcaster. Her photography is authentic, storytelling and beautiful. She holds space for her clients to ground and connect during their photoshoot experience. Her coaching all about self development and empowering you to know yourself before you fully immerse into your business, and of course, her podcast cover both these topics worth a touch of magic!

Connect with Emma

Visit her website Www.emmaveness.com
Find out more about her Photography https://instagram.com/emmaveness.photography
Find out more about her Coaching https://instagram.com/the.connection.creatrix
Tune into her podcast https://instagram.com/the.emma.veness.show

Connect with Sam:

More about Silk Digital Marketing Mastery:

Silk Digital Marketing Mastery is the ultimate podcast for ambitious female business owners looking to elevate their digital marketing success. You will learn how to create irresistible marketing messages that will truly connect with your dream customers, and establish an unbreakable brand identity that they can't help but trust!

Each week, your host, Sam, founder of Silk Digital, will provide insider knowledge and expert guidance on social media, email marketing, digital advertising, and more! Sam has over 6 years of experience working with clients from startups to established brands, and her approach is all about empowering you to take control of your marketing and achieve your goals on your own terms.

Is an Aesthetic Instagram feed dead? Why consumers aren't following big brands on Instagram and more! A chat with Sam.

Tue, 23 May 2023 05:00:00 +1000

While I love the educational style podcast, to teach you new things in the marketing world, this episode is a little different. Today I’m chatting to you as a friend in business about why consumers aren’t following big brands anymore and how showing brand personality is the new aesthetic.

What I Covered:

The undeniable power of TikTok
Why relatable content will win your customers over
Tips for creating authentic video content
How to take inspiration outside of your industry

Here’s how Sam can help:

Social Media Advertising: https://www.silk-digital.com.au/social-media-advertising/
Email Marketing: https://www.silk-digital.com.au/email-marketing/
1:1 Strategy Session: https://www.silk-digital.com.au/marketing-strategy/

Or for more info visit: https://www.silk-digital.com.au/services/

Connect with Sam:

The Crucial Difference Between Social Media Posting and Advertising

Tue, 16 May 2023 05:00:00 +1000

When it comes to your customer spending money, they're going to go with the people they know, like and trust. So how do we build that? In today's episode, I'm sharing all you need to know about the difference between organic social media and paid ads, and it’s more than just a perfect aesthetic on your Instagram feed.

You'll learn:

Why social media posting and advertising have different purposes & serve different goals
Why it's less about aesthetic and more about creating connection with your audience
About all of the options to create a specific audience in your ads
The capabilities of tracking your ROI on ads compared to organic posts
Misconceptions between boosting posts and running paid ads through the Facebook Ads campaign manager

Head to the Show Notes: https://www.silk-digital.com.au/social-media-posting-vs-social-media-advertising

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

3. Mastering Facebook Ads: What You Need to Know Before You Spend a Dime

Tue, 09 May 2023 04:10:00 +1000

It's easy to fall into the trap of thinking that Facebook ads will be the magic solution to your business success but that's not quite the case! Gone are the days of running a quickly created ad and leads would start pouring in. Ads these days takes a lot of focus, time, and energy to put into a well-thought-out strategy before most start seeing any results. What I am seeing lately is that if your organic content is consistent and done well, your ads will amplify that. If you’ve got a crappy/no organic presence, ads will amplify that…

So proper preparation prevents piss poor performance, and that is what I dive into in this episode. The key pearls of knowledge that you will need to adopt before mastering Facebook Ads. If you are looking for guidance or a checklist of what to do before creating ads, or perhaps you’re not seeing the results from your current set and you’re wondering what you have missed - this episode is going to be vital to listen to!

To celebrate the launch of my podcast, I am giving away a 1:1 Marketing Strategy Session with me, valued at $499 to one lucky winner! To enter, simply write a review on Apple Podcasts. Then take a screenshot of your review and send it to me on Instagram as a DM @silkdigital_. Giveaway closes on Tuesday, 23rd May.

Head to the Show Notes: https://www.silk-digital.com.au/mastering-facebook-ads/

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

2. Unlocking Success with Omnipresence: The Importance of a Holistic Marketing Approach Across Multiple Channels

Tue, 09 May 2023 04:05:00 +1000

Remember when Instagram shut down for a day and every business owner and their dog was scared, not knowing when Instagram would return online? It would be pretty scary for a business that relies solely on one platform to achieve its business results. This is why incorporating a holistic marketing approach across multiple channels and platforms is so important in this digital age.

If you are currently looking for more reach, attracting the right audience and doing less for more, omnipresence will unlock that success. In this episode, I dive into the reason why you are limiting yourself when you put all your eggs in one basket and break down several examples of what multi-channel marketing can look like for your business based on your goals.

Head to the Show Notes: https://www.silk-digital.com.au/holistic-marketing-approach/

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

1. How a Client I Never Met Before Inspired Me to Start My Own Business

Tue, 09 May 2023 04:00:00 +1000

This is not just another boring business podcast, this podcast dives into elevating your digital marketing to create success as a female founder. You will gain insider knowledge in all things digital marketing. With this podcast, you will create irresistible marketing messages to connect with your dream customers, establish an unbreakable brand identity that they can’t help but trust and develop a holistic approach to marketing to support your business goals.

In today’s episode, I dive into what it was like starting my own business and what pushed me to give it a crack. It’s such an interesting story that came from the most unlikely person, but that’s life! I walk you through my journey from working in-house, to working for an agency to finally giving myself a go and creating Silk Digital into what it is now. This episode is also a major shoutout to those who have the guts to start their own business, put themselves out there, and go full-time- it’s not easy and I’m sure you’ll be able to relate to this episode tenfold!

Head to the Show Notes: https://www.silk-digital.com.au/start-my-own-business/

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

To learn more about how we can work together, contact Silk: https://silk-digital-marketing.captivate.fm/contact

Let’s be Instagram friends: https://www.instagram.com/silkdigital_

Welcome to Silk Digital Marketing Mastery!

Fri, 28 Apr 2023 04:00:00 +1000

Are you a small business owner wanting to feel confident with your marketing and understand the vital role it plays in growing your business? You're in the right place!

Silk Digital Marketing Mastery is here to provide you with practical advice and recommendations that don't overcomplicate and confuse you. Whether you're just starting out or a seasoned pro, I'm here to provide valuable insights to help you succeed.

Download my FREE Email Marketing Ebook: https://silk-digital-marketing.captivate.fm/ebook

Let’s be Instagram friends: https://www.instagram.com/silkdigital_