Silly Little Social

Make Your Money Work While You Sleep: Wealth Tips for Influencers & Moms

Wed, 27 Aug 2025 06:00:00 -0400

In this empowering and eye-opening episode, I chat with Certified Financial Planner® Jake Jaegle about one of the most important (but least talked about) parts of content creation: money. We’re not just talking side hustles and affiliate links; we’re digging into emergency funds, retirement accounts, estate planning, tax strategy, and how creators can build real wealth from their digital work. Jake brings nearly two decades of experience in financial services and shares both personal and professional insight into what it actually takes to create financial security as a modern content creator.

Connect with Jake Jaegle:

Website: whitebisonwealth.com

LinkedIn: Jacob Jaegle, CFP®

Ready to grow with support?

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at https://silly-little-social.captivate.fm/acn

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🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit https://silly-little-social.captivate.fm/agency to learn how Lindsay’s agency can transform your digital presence and drive real business results.

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How to Use Personal Storytelling to Build a Meaningful Brand Online with Amber Rae

Wed, 06 Aug 2025 06:00:00 -0400

What if your creative journey began at 11 years old with an AOL screen name and a self-published magazine? In this episode, I sit down with bestselling author and speaker Amber Rae to talk about how she went from early internet girlie to building a thriving platform rooted in truth, creativity, and personal evolution. We chat about growing an authentic audience, channeling life’s misadventures into content, and finding your voice again after becoming a mom. Amber also shares what inspired her upcoming memoir Loveable—and why creativity might be the most healing act of all.

Connect with Amber Rae:

Instagram: @heyamberrae

Website: www.amberrae.com/loveable

Ready to grow with support?

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The Truth About the Reels Bonus Program (From a Creator Who Cashed In), with Brittany Paige

Wed, 23 Jul 2025 06:05:00 -0400

What if posting jokes online could actually pay your bills? In this episode, I welcome Brittany Paige, a Florida-based mom and content creator who grew a million-follower Instagram account without overthinking a single post. We talk about how she went from making TikToks for fun during the pandemic to landing consistent payouts through Instagram’s bonus program, why she still keeps her day job, and how she’s navigating motherhood while staying true to her content style.

If you’ve ever wondered what it really looks like to make money through short-form content, or if you’re stuck waiting for a “perfect strategy” before posting, this one’s for you.

Connect with Brittany:

Instagram: @britty_paige

TikTok: @britty_paige

Snapchat: @thebrittypaige

Ready to grow with support?

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

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Can You Build a Personal Brand Without Oversharing?

Wed, 23 Jul 2025 06:00:00 -0400

What if the most authentic thing you can do… is go quiet? In this personal solo episode, I share a behind-the-scenes reflection on what it really means to “show up” online—especially when you’re not feeling inspired, when you’re going through hard things, or when your values feel misaligned with the content treadmill. As a social media strategist, I’ve built my business around encouraging creators to be real—but lately, I’ve had to redefine what “real” even means. This episode is your permission slip to honor your humanity in a digital world that demands more, more, more.

Ready to grow with support?

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What It Really Takes to Grow as a Creator in Today’s Climate, with Taylor McPherson

Wed, 16 Jul 2025 06:05:00 -0400

What do dating advice, glitter makeup, and a viral Pride post have in common? Taylor McPherson. In this episode, I chat with Taylor—aka @sparklequeenla—about her wild ride as a content creator, business owner, and online personality. We talk about the evolution of her brand from a biodegradable glitter bar at Coachella to hosting singles events in LA and going viral on TikTok for her bold (and sometimes controversial) takes on love and life. Taylor gets honest about cancel culture, navigating internet hate, and how she’s built a personal brand that’s both sparkly and strategic.

Connect with Taylor:

Instagram: @sparklequeenla

TikTok: @sparklequeenla

Ready to grow with support?

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

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Do Creators Need to Prepare for a Second TikTok?

Wed, 16 Jul 2025 06:00:00 -0400

Is TikTok launching a second app in the U.S.? In this solo episode, I break down the recent report from The Information that claims a new TikTok-owned app is set to drop as early as September. We don’t have a ton of details yet, but I’m sharing what we do know, what creators should watch for, and how this could impact your content strategy. Is this just another platform to juggle—or a new growth opportunity if you get in early? Let’s talk about it.

Ready to grow with support?

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

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Building a Profitable Brand While Raising Kids (Without Burning Out), with Katie Breard

Wed, 09 Jul 2025 06:05:00 -0400

I sat down with my longtime friend (and former client!) Katie Breard to talk about something I know so many of us are navigating—how to show up online, build a business, and stay grounded in the chaos of motherhood. Katie is a certified fitness and nutrition coach who has grown a six-figure coaching business and deeply engaged following without ever going viral. She’s done it through consistency, honesty, and storytelling that actually connects.

In this episode, we talk about her wild career pivot after two high-risk pregnancies, how she built a business that works for her life, and the behind-the-scenes of monetizing as a wellness creator. Whether you’re building a personal brand or just tired of trying to “crack the code,” Katie’s story is a reminder that the slow build is still powerful—and that real connection beats fake growth every time.

Connect with Katie:

Instagram: @methodbykatiebreard

LinkedIn: Katie Breard

Website: methodbykatiebreardcoaching.com

Ready to grow with support?

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

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You’re Going Viral on TikTok. Now What?

Wed, 09 Jul 2025 06:00:00 -0400

What should you actually do when your content goes viral? In this solo episode, I break down exactly how to respond when your notifications are blowing up, your follower count is climbing fast, and you’re suddenly at the center of TikTok’s algorithm. Spoiler: It’s not just about replying to comments.

From story strategy and bio optimization to mental health boundaries and brand pitch ideas, this episode is packed with real-time moves you can make to maximize your moment—without burning out. Whether you’ve gone viral before or it’s still on the horizon, this is your cheat sheet for handling it like a pro.

Ready to grow with support?

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at https://silly-little-social.captivate.fm/newsletter

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

How Chantal Monfort Built a Full-Time Mom Creator Business

Wed, 02 Jul 2025 06:05:00 -0400

What would you do if a brand offered you an all-expenses-paid trip for your whole family—but something about it felt… off? In this episode, I sit down with food and family content creator Chantal Monfort to talk about a big brand opportunity that left her questioning what’s legit and what’s a red flag in the creator space.

We also dive into her journey from documenting her long-distance love story to building a 27K+ following as a full-time content creator. From freezer-friendly mom hacks to how she hit consistent $5K months, Chantal keeps it real about UGC, income streams, and the mindset shift that helped her stay grounded through the highs and lows of creator life.

Connect with Chantal:

Instagram: @theallaroundmama

YouTube: The All Around Mama

Threads: @theallaroundmama

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

Is Instagram Threads Worth Your Time as a Content Creator?

Wed, 02 Jul 2025 06:00:00 -0400

Threads exploded onto the scene with hype—but is it actually useful for content creators? In this solo episode, I’m breaking down my current thoughts on Instagram’s text-based platform, why I personally stepped away from it, and the surprising way some creators are now using Threads to test content ideas without the pressure of video. Spoiler: it’s a lot more strategic than you might think.

We’ll talk about what makes Threads different from platforms like Instagram and TikTok, why multiple daily posts are actually encouraged, and how you can use it as a low-effort testing ground for hooks, content pillars, and audience engagement. Whether you’re a Threads loyalist or completely ghosted it, this episode will help you decide how (or if) it fits into your strategy in 2025.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

The Truth About Creator Burnout, Brand Deals, and Staying Relevant on Social Media, with Tara Clark

Wed, 25 Jun 2025 06:00:00 -0400

What started as a few Canva memes turned into a full-fledged movement. In this episode, I chat with Tara Clark—founder of Modern Mom Probs—about how she grew her parenting content into a powerful brand that includes a viral Instagram presence, a book, a podcast, and multiple income streams. We talk about her early days on social media, how she navigated the shift from graphics to video, and what it really takes to build a career as a mom content creator in 2025.

We also get into the sticky parts: the algorithm rollercoaster, the pressure to become a personal brand, brand deal highs (and one epic low), and the emotional whiplash of parenting in a digital world. If you’ve ever felt the tension between growth and burnout, this one will hit home.

Connect with Tara Clark:

Instagram: @modernmomprobs

Podcast IG: @modernmomprobspodcast

LinkedIn: Tara Clark

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

How Are Full-Time Creators Actually Making Their Money in 2025?

Wed, 25 Jun 2025 06:00:00 -0400

I’ve been reflecting on all the conversations we’ve had in Season 2, and some clear themes are jumping out. In this solo episode, I’m sharing the biggest takeaways from interviewing full-time creators. We’re talking about the real ways creators are making money in 2025 (hint: it’s not just brand deals), the difference between building a platform and building a business, and how to think long-term on purpose.

Whether you’re selling products, booking clients, or just dreaming about going full-time, this episode will help you zoom out and see the bigger picture. I’m also getting real about what never changes, like algorithm frustration, comparison traps, and content flops, and how the creators who make it are the ones who double down on what works and keep showing up anyway.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

What’s the Fastest Way to Improve Your Instagram or TikTok Profile?

Wed, 18 Jun 2025 06:00:00 -0400

Want to know what I look for when I audit a creator’s social media account? In this solo episode, I walk you through the exact process I use inside the Authentic Creator Network to help creators improve their online presence. Whether you’re aiming to grow a community or pitch brands as a UGC creator, there are three key categories I use to evaluate any profile—video quality, storytelling, and messaging. I’m sharing my audit rubric so you can apply it to your own account and start making changes today.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

How Zach Watson Grew to 1.1M Followers by Owning His Mistakes Online

Wed, 11 Jun 2025 06:05:00 -0400

What happens when a viral TikTok rant about invisible labor turns into a coaching business with over a million followers? In this episode, I chat with Zach Watson—better known as the Mental Load Coach—about his journey from burnt-out teacher to full-time creator, coach, and accidental advocate for dads doing better. We get into how he built his audience through raw, imperfect storytelling, the content that changed everything, and how he uses viral moments to spark real conversations at home.

Connect with Zach Watson:

Instagram: @zachmentalloadcoach

TikTok: @zachthinkshare

YouTube: ThinkShare

Website: zachthinkshare.com

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

How Do You Evolve Your Personal Brand Without Losing Your Audience?

Wed, 11 Jun 2025 06:00:00 -0400

Feel boxed in by your niche? Struggling to evolve your content without losing your audience? In this solo episode, I’m getting real about the pressures of personal branding, the fear of changing your focus, and what to do when life gets too complicated to share online. We talk about how to stay authentic without oversharing, the difference between a personal journal and a personal brand, and how to build a platform that evolves with you. If you’ve ever felt stuck between your growth as a human and the content your audience expects, this one’s for you.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

How Emily San Jose Grew a Viral Platform Abroad & Launched a Business for Expat Moms

Wed, 04 Jun 2025 06:00:00 -0400

What happens when you move across the world, become a mom, and launch a business—all at once? In this episode, I sit down with Emily San Jose, the creator behind Mama in Madrid, to talk about her journey from the U.S. to Spain, building a digital platform from scratch, and launching a business to support expat moms abroad. We talk about content creation, influencer monetization, the real (not glamorized) side of entrepreneurship, and how she’s using her platform to build community in a brand-new country.

Connect with Emily San Jose:

Instagram: @mamainmadrid_

TikTok: @mamainmadrid

LinkedIn: Emily San Jose

Website: mamainmadrid.com

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

What It Takes to Grow as a Mom Creator Without Compromising Your Values, with Kate Davis

Wed, 28 May 2025 06:05:00 -0400

What happens when a busy mom swaps wellness trends for sustainability—and builds a thriving influencer platform in the process? In this episode, I sit down with NYC-based creator Kate Davis to talk about her journey from 500 to 11K followers, why slow and steady growth is underrated, and how she stays true to her values while monetizing her content. We cover everything from easy sustainable swaps for moms to the pressure of brand deals, comparison on Instagram, and what’s actually working in content right now.

Connect with Kate Davis:

Instagram: @kate_davis

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

Why You’re Not Gaining Followers—and What Actually Matters Instead

Wed, 28 May 2025 06:00:00 -0400

Worried your follower count isn’t moving? You’re not alone—and it might not even be the right thing to measure. In this solo episode, I share a mindset shift and tactical approach that will help you stop stressing about follower growth and start focusing on what actually matters: engagement and conversion.

Tune in to hear why smaller audiences with real engagement can be even more valuable to brands, how to calculate and talk about your engagement rate, and why conversion is the metric that matters most in 2025.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://silly-little-social.captivate.fm/acn

Stop Overfunctioning, Start Thriving: Laura Conley’s Framework for Body and Brand Freedom

Wed, 14 May 2025 06:05:00 -0400

Ever feel like you’re doing everything right but still feel stuck—in your body, your business, or your content routine? In this refreshingly honest conversation, I chat with Laura Conley, the fun weight loss coach behind the Yummy Mummy Method, about what it really takes to feel confident, energized, and visible as a content creator or entrepreneur. We talk about unlearning diet culture, rejecting mom guilt, and what it means to build a life that actually feels good (not just looks good online).

Laura shares how she grew her coaching business with a low-lift content strategy, how she uses Instagram stories to drive trust and sales, and why showing up imperfectly can be your most powerful move. Whether you’re deep in motherhood or just trying to show up online with more joy, this episode is your permission slip to do it differently.

Connect with Laura Conley:

Instagram: @lauraconleycoaching

LinkedIn: Laura Conley

Website: lauraconley.com

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://www.showupauthentic.com/acn

How Do You Actually Get People to Click Your Affiliate Links?

Wed, 14 May 2025 06:00:00 -0400

Affiliate links are everywhere—but getting people to actually click them? That’s where most creators struggle. In this solo episode, I break down how affiliate links work, where to place them, and the underrated tactics that actually convert. I cover the current best practices for link-in-bio tools, DM-based strategies that boost the algorithm, and how to use stories to warm up your audience and drive consistent sales—even with a small following.

Connect with Lindsay:

Instagram: @la.donnelly

TikTok: @lindsaydonnelly2

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://www.showupauthentic.com/acn

How Asia Ware Grew 50K Followers in 6 Months as a New Mom Creator (+ Her Viral Content Strategy)

Wed, 07 May 2025 06:05:00 -0400

What happens when a long-time brand strategist and influencer project manager finally turns the camera on herself? In this episode, I sit down with Asia Ware, a powerhouse creator, strategist, and mom of two, who grew her audience from zero to 50K+ in under a year—all while raising a newborn and building her family brand with intention. We talk about the strategy behind her viral growth, how to pitch as a small creator, and what makes content actually stand out in a saturated space.

Connect with Asia Ware:

Instagram: @missasiamilia

LinkedIn: Asia Ware

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://www.showupauthentic.com/acn

Are Your Reels Underperforming? Try This New Instagram Feature (Welcome to Season 2!)

Wed, 07 May 2025 06:00:00 -0400

Season 2 of Silly Little Social is officially here—and I’m kicking things off with a solo episode breaking down Instagram’s brand-new Edits app. This creative tool launched just a week ago, and it’s already changing the way creators plan, edit, and analyze content. In this episode, I walk you through everything I’ve seen so far: from bonus analytics to algorithm rumors, sticky notes to trending audio features, and whether it’s worth editing your next reel in the app. Let’s get into it.

Ready to grow with support?

DM us to join the Authentic Creators Network! Your go-to community for content strategy, collaboration, and creator confidence. https://www.showupauthentic.com/acn

Mastering Mom Life & Business: How Danielle Sporcic Built 3 Thriving Kids’ Brands from Scratch

Wed, 30 Apr 2025 06:00:00 -0400

How do you go from law school to launching multiple kids’ businesses? In this episode, I sit down with Danielle Sporcic, owner of The Little Gym of Jersey City and Florham Park, and soon-to-be Aqua-Tots Swim School of North Bergen. We talk about how motherhood sparked her leap into entrepreneurship, how she built her businesses with heart and hustle, and why community is everything. Danielle shares how she manages three businesses (and two kids), her journey from securities regulation to somersaults, and how social media helped her grow a tribe of supporters from day one.

Connect with Danielle:

Instagram: @thelittlegym

LinkedIn: Danielle Sporcic

Website: The Little Gym

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at http://www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit http://www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

How to Build (and Scale) a Successful Agency: Insights from a Veteran Entrepreneur

Wed, 23 Apr 2025 06:05:00 -0400

When you’re growing a business, having the right mentor can change everything. In this episode, I sit down with Ed Lazarowitz – my longtime mentor and co-founder of Medical Knowledge Group – to talk about what it takes to scale a successful company, the lessons he’s learned from decades in leadership, and why entrepreneurs need to keep growing or risk falling behind. We chat about how we met through the SCORE program, the power of worst-case scenario thinking, and how social media has transformed marketing (for better and worse). Ed doesn’t hold back on the truths every founder needs to hear.

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up

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How Luba Patlakh-Kaplun Built a Pediatric Therapy Empire from Scratch Using Facebook Groups

Wed, 23 Apr 2025 06:00:00 -0400

What does it really take to build a 7-figure business from the ground up while raising three kids? In this episode, I sit down with powerhouse mompreneur Luba Patlakh-Kaplun, founder and CEO of Kidology Inc., to unpack her journey from speech-language pathologist to running a thriving pediatric therapy empire. We talk about navigating early setbacks, using Facebook groups for grassroots growth, and how she became a trusted leader in her community—all while balancing motherhood and massive goals.

Luba shares tactical tips for growing a business without a big budget, the underutilized marketing strategies that still work in 2025, and how to stay emotionally grounded when things don’t go as planned. Whether you’re a fellow mompreneur or building something from scratch, this one’s for you.

Connect with Luba:

Instagram: @lubalove

LinkedIn: Luba Patlakh Kaplun

Website: kidologyinc.com

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

Marketing an App Like a Pro: Lessons from Pampers’ Smart Sleep Coach Co-Founder Mandy Treeby

Wed, 16 Apr 2025 06:05:00 -0400

What do you do when your product isn’t physical—and your target customer is exhausted? In this episode, I chat with Mandy Treeby, co-founder of the Smart Sleep Coach by Pampers™ and a marketing executive with 20+ years at Procter & Gamble. We unpack what it really takes to market an app on social media, how to stand out in the crowded world of parenting content, and why “TV” marketing is being replaced by grassroots creator campaigns. Mandy also shares her honest thoughts on influencer marketing, content length, platform strategy, and why pink underwear is always a good idea on Valentine’s Day.

Connect with Mandy Treeby:

LinkedIn: Mandy Treeby

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic

Why LinkedIn is the Secret Weapon for Women Entrepreneurs with Randi Braun

Wed, 16 Apr 2025 06:00:00 -0400

Is mom guilt holding you back—or is it something deeper? In this episode, I chat with Randi Braun, Wall Street Journal bestselling author and CEO of Something Major, about overcoming guilt, burnout, and the pressures high-achieving women face at home and in their careers. We dive deep into Randi’s powerful framework for redefining success, discuss how to authentically grow your influence on LinkedIn, and reveal how telling your real story can change your life—and inspire others to do the same.

Connect with Randi Braun:

Instagram: @something_major_coaching

LinkedIn: Randi Braun

Website: somethingmajorcoaching.com

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic

How Rebecca Babicz Builds Profitable E-Commerce Brands with Strategic Social Ads

Wed, 09 Apr 2025 06:05:00 -0400

Want your ads to do more than just get clicks—like actually grow your business profitably? In this episode, I welcome Rebecca Babicz, founder of Fall Line Digital, a boutique growth marketing agency helping purpose-driven e-commerce brands scale sustainably. Rebecca shares her no-fluff approach to paid advertising on platforms like Meta and Google, revealing how she blends analytics with authentic creative to drive bottom-line results. We dive deep into the differences between organic and paid social, why understanding your profit margins matters, and how to craft ad content that genuinely resonates (and converts). Whether you’re a creator, brand owner, or aspiring marketer, Rebecca’s data-backed insights will shift your approach to growth marketing.

Connect with Rebecca Babicz:

Instagram: @bebabz

Instagram: @falllinedigital

LinkedIn: Rebecca Babicz

Website: falllinedigital.com

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic

Cannabis Branding Secrets: Turning Your Creativity into a Luxury Lifestyle Brand with Allison Kronegard

Wed, 09 Apr 2025 06:00:00 -0400

Ever wondered what it takes to build a powerful brand in a groundbreaking, yet controversial industry? In this episode, I sit down with Allison Kronegard, co-founder and co-CEO of Her Highness, the pioneering luxury cannabis lifestyle brand for women. Allison opens up about her entrepreneurial journey, from launching and successfully exiting her first company, WallCandy Arts, to breaking barriers in the cannabis industry. We explore how she leverages authenticity, creativity, and aspirational branding to connect deeply with female consumers, despite complex regulations and marketing hurdles. Allison also shares how personal challenges, like surviving breast cancer, reshaped her approach to wellness, business, and life. If you’re navigating a new industry or aiming to build a brand that truly resonates, this conversation is packed with insight.

Connect with Allison Kronegard:

Instagram: @herhighnessnyc

LinkedIn: Allison Kronegard

Website: herhighnesscbd.com

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Unlock Your Brand’s PR Power: Danika Daly on How Micro-Influencers Drive Real Sales

Wed, 02 Apr 2025 06:05:00 -0400

Ready to turn your PR and influencer strategies into real results? In this episode, I sit down with Danika Daly, founder of Danika Daly PR, who reveals exactly how brands can harness the power of micro-influencers, community events, and strategic partnerships to boost visibility and drive serious sales. Danika shares insider advice on evaluating influencer engagement, leveraging Instagram DMs for meaningful brand partnerships, and navigating the ever-evolving social media landscape—even in uncertain times.

Connect with Danika Daly:

Instagram: @danikadalypr

Website: danikadalypr.com

LinkedIn: Danika Daly

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From Laid Off to 8-Figure CEO: Jaclyn Johnson Shares Her Blueprint for Turning Setbacks into Success

Wed, 02 Apr 2025 06:00:00 -0400

What does it really take to scale multiple businesses to multimillion-dollar exits—and turn those experiences into a mission-driven empire? In this episode, I sit down with powerhouse entrepreneur Jaclyn Johnson, founder of Create & Cultivate, to break down exactly how she built her event-driven company into an eight-figure brand. Jaclyn shares behind-the-scenes insights from securing major celebrity partnerships to leveraging the rise of Instagram, navigating entrepreneurship from bootstrapping to venture backing, and why building community should be your #1 priority.

Connect with Jaclyn Johnson:

Instagram: @jaclynrjohnson

Website: jaclynrjohnson.com

LinkedIn: Jaclyn Johnson

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Scaling, Selling & Securing the Bag: How Women Founders Can Maximize Their Business Exit with Carrie Kerpen

Wed, 26 Mar 2025 06:05:00 -0400

Most entrepreneurs build their businesses with growth in mind, but few think about what happens when it’s time to exit. In this episode, I sit down with Carrie Kerpen, founder of The Whisper Group and Likeable Media, to talk about the power of exit planning for women business owners. Carrie shares how she built and sold her digital agency, why female founders often miss out on life-changing exit opportunities, and how to position your business for long-term success—whether you plan to sell or not.

Connect with Carrie:

Instagram: @carriekerpen

Website: www.carriekerpen.com

LinkedIn: Carrie Kerpen

YouTube: Carrie Kerpen

Facebook: Carrie Kerpen

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How to Scale Your Business with Social Commerce, with Heather Udo

Wed, 26 Mar 2025 06:00:00 -0400

Building a personal brand and growing a successful business don’t have to be two separate things—in fact, they go hand in hand. In this episode, I sit down with Heather Udo, Founder and CEO of Shoppable, to break down how she built a thriving e-commerce tech company, why she resisted personal branding for years, and what finally convinced her to start showing up online. We talk about the power of networking, how social media has shifted the way we do business, and why every founder should embrace visibility—whether they like it or not.

Connect with Heather:

Instagram: @heatherudo1

Website: www.heatherudo.com

LinkedIn: Heather Udo

YouTube: Heather Udo

TikTok: @heatherudo

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📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up

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How to Stop Overworking and Build a Business That Fits Your Life with Kelsea Koenreich

Wed, 19 Mar 2025 06:00:00 -0400

Building a business while balancing motherhood and personal well-being is no small feat, but it doesn’t have to come at the cost of burnout. In this episode, I sit down with Kelsea Koenreich, a business advisor for mom entrepreneurs, to talk about creating a sustainable, profitable business that actually fits your life. We dive into why so many women unknowingly build businesses that work against them, the biggest mistakes entrepreneurs make with social media and messaging, and how putting on blinders can help you stay focused and confident in your mission.

Connect with Kelsea:

Instagram: @kelseakoenreich

Website: www.kelseakoenreich.com

LinkedIn: Kelsea Koenreich

YouTube: Kelsea Koenreich

Facebook: Kelsea Koenreich

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🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

Authenticity vs. Algorithms: How to Build a Personal Brand That Actually Works with Justin Schuman

Wed, 19 Mar 2025 06:00:00 -0400

In this episode, I sit down with Justin Schuman, a former Broadway actor turned personal branding expert, to talk about showing up online as your full, unfiltered self. With nearly 700K followers on TikTok and a thriving coaching business, Justin helps creators and entrepreneurs build authentic personal brands that feel good—not forced.

If you’ve ever felt stuck in your content or unsure how to present yourself online, this episode is a must-listen!

Connect with Justin:

Instagram: @justinschumanofficial

TikTok: @justinschumanofficial

LinkedIn: Justin Schuman

YouTube: Justin Schuman

Level up your content game with our:

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🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

From Blogging to Brand Deals: How to Build a Profitable Content Career with Margo Francois

Wed, 12 Mar 2025 06:00:00 -0400

In this episode, I talk with long-time friend and content creator Margo Francois to uncover the secrets behind building a profitable content career. From launching an award-winning beauty blog to working with top brands and driving revenue through affiliate marketing, Margo shares her journey from journalism school to the influencer and corporate marketing world.

We dive deep into the power of blogging, monetization strategies, and how to create content that brands want to pay for—plus, Margo opens up about balancing motherhood, wellness, and career growth. Whether you’re a new content creator or looking to scale your brand partnerships, this episode is packed with insights you won’t want to miss!

Connect with Margo: https://margofrancois.com/

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🚀 AGENCY SERVICES – Need professional support to scale your social media presence? Visit http://www.showupauthentic.com

Whether you're a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today's world, there's nothing "silly" about the power of social media to transform lives and businesses.

Turning Loss Into Purpose: Jamie Kolnick on Resilience, Motherhood, and Building Impactful Brands

Wed, 12 Mar 2025 06:00:00 -0400

What does it take to build a thriving, impact-driven business while juggling motherhood, loss, and creativity? In this episode, I welcome Jamie Kolnick, founder of Jam with Jamie and Little Jam Fest, to talk about her journey from a theater kid hustling in NYC to running a nationwide children’s entertainment company. We dive into the power of social media, navigating grief while growing a business, and why taking bold risks is key to success. Whether you’re a creative entrepreneur or just love a good story of resilience, this one’s for you!

Connect with Jamie:

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up

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🚀 AGENCY SERVICES – Need professional support to scale your social media presence? Visit http://www.showupauthentic.com

Subscribe now and join our community of forward-thinking creators who understand that in today's world, there's nothing "silly" about the power of social media to transform lives and businesses.

The Mom Economy: How to Build a Profitable Creator Business on Social Media with Monica Banks

Wed, 12 Mar 2025 06:00:00 -0400

How do you build a brand that stands out in the noisy world of social media and influencer marketing? In this episode, I sit down with Monica Banks, founder of Gugu Guru and Socialfly, to talk about the evolution of influencer culture, how brands can create meaningful partnerships, and the future of digital marketing. We also dive into the realities of running a business, pivoting in a fast-changing industry, and Monica’s lessons from working with top brands. If you’re looking to grow your brand, attract the right influencers, and market smarter—not harder—this episode is for you.

Connect with Monica:

🔗 Instagram - https://www.instagram.com/momcreators/

🔗 LinkedIn - https://www.linkedin.com/in/monicabanks/

🔗 Join Mom Creators - https://www.momcreators.com/

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at http://www.showupauthentic.com/acn

🚀 AGENCY SERVICES Looking for professional support to scale your social media presence? Visit http://www.showupauthentic.com to learn how Lindsay's agency can transform your digital presence and drive real business results.

Subscribe now and join our community of forward-thinking creators who understand that in today's world, there's nothing "silly" about the power of social media to transform lives and businesses.

Trailer: Welcome to Silly Little Social

Tue, 04 Mar 2025 09:00:00 -0400

You can change your life with "Silly Little Social" – people are doing it every day. But honest conversations are hard to come by when everyone is just sharing their highlight reels. At SLS, we take our work seriously, but not ourselves while we chat about the ever-evolving world of social media! Listen for the freshest trends, insider strategies, and hilarious untold stories behind viral moments.

Launching Wednesday, March 12th, 2025, Silly Little Social is hosted by Lindsay Donnelly, CEO and Founder of multi 6-Fig marketing agency, Authentic Community Marketing. Lindsay breaks down the latest platform trends, content strategies, and growth hacks that actually move the needle.

Each Wednesday, you'll get a perfect blend of actionable insights and inspiring stories from our diverse guest lineup:

- Rising influencers revealing their journey to viral success

- Marketing leaders sharing their winning strategies

- Content creators spilling their secrets on building engaged communities

- Industry mentors offering guidance on navigating the creator economy

- Everyday people sharing their unexpected viral moments and how they capitalized on them

But Silly Little Social is more than just a podcast – it's your complete resource for social media mastery. Level up your content game with:

📧 FREE WEEKLY NEWSLETTER

Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK

Ready to take your content creation to the next level? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES

Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay's agency can transform your digital presence and drive real business results.

Subscribe now and join our community of forward-thinking creators who understand that in today's world, there's nothing "silly" about the power of social media to transform lives and businesses.