<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/site-unseen/" rel="self" type="application/rss+xml"/><title><![CDATA[Site Unseen]]></title><podcast:guid>9662581c-0e32-5644-b2f5-526fb045d857</podcast:guid><lastBuildDate>Mon, 28 Sep 2026 08:22:23 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Huq]]></copyright><managingEditor>Huq</managingEditor><itunes:summary><![CDATA[Site Unseen is a podcast about the real stories behind retail’s biggest location decisions.


Every lease is a high-stakes bet. Every opening reveals the truth. From the wins that beat every forecast to the calls that cost millions, senior retail leaders reveal what actually happens when they choose where to open.


Hosted by Tristan Rogers (CEO, Huq) and Denise, Site Unseen takes you inside unfiltered conversations about gut instinct versus data, the sites that surprised everyone, and the hard lessons learned along the way.

Each episode follows one location story end-to-end - The Find, The Call, Opening Day, and The Verdict - anchored by one signature question: Why here… and would you do it again?


If you’re a CEO, MD, Property Director, Head of Expansion, or anyone responsible for retail and F&B locations, this is the show for you.


New episodes drop monthly.]]></itunes:summary><image><url>https://artwork.captivate.fm/ce5a910c-5eb4-4345-8b85-ea77ecc3b157/black-yellow-minimalist-Idea-Logo-2.png</url><title>Site Unseen</title><link><![CDATA[https://huq.io/]]></link></image><itunes:image href="https://artwork.captivate.fm/ce5a910c-5eb4-4345-8b85-ea77ecc3b157/black-yellow-minimalist-Idea-Logo-2.png"/><itunes:owner><itunes:name>Huq</itunes:name></itunes:owner><itunes:author>Huq</itunes:author><description>Site Unseen is a podcast about the real stories behind retail’s biggest location decisions.


Every lease is a high-stakes bet. Every opening reveals the truth. From the wins that beat every forecast to the calls that cost millions, senior retail leaders reveal what actually happens when they choose where to open.


Hosted by Tristan Rogers (CEO, Huq) and Denise, Site Unseen takes you inside unfiltered conversations about gut instinct versus data, the sites that surprised everyone, and the hard lessons learned along the way.

Each episode follows one location story end-to-end - The Find, The Call, Opening Day, and The Verdict - anchored by one signature question: Why here… and would you do it again?


If you’re a CEO, MD, Property Director, Head of Expansion, or anyone responsible for retail and F&amp;B locations, this is the show for you.


New episodes drop monthly.</description><link>https://huq.io/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"></itunes:category><itunes:category text="Business"><itunes:category text="Management"/></itunes:category><itunes:category text="Business"><itunes:category text="Investing"/></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>The Invisible Metrics of Retail: How Data is Reshaping the High Street</title><itunes:title>The Invisible Metrics of Retail: How Data is Reshaping the High Street</itunes:title><description><![CDATA[<p>Are you making real estate decisions based on gut instinct, or are you actually listening to what the data is trying to tell you?</p><p>In this episode of Sight Unseen, Denise sits down with Christian Betov, co-founder of Peter &amp; Betov Real Estate Analytics, to break down the complex world of location intelligence. From his days analysing global data for Unibail-Rodamco-Westfield to helping cities revitalise empty spaces, Christian shares how combining GPS, telco data, and qualitative insights can completely transform commercial real estate strategy.</p><p><strong>What You’ll Discover</strong></p><p>- <strong>Decoding Consumer Behaviour</strong>: How mixing location intelligence with qualitative data reveals exactly why certain shopping centres thrive while others struggle to recover post-pandemic.</p><p>- <strong>GPS vs. Telco Data</strong>: A practical breakdown of when to use each data source, why both are highly accurate, and how to avoid the trap of buying more data than you actually need.</p><p>- <strong>The Future of the High Street</strong>: Why long-term sustainability and understanding consumer preferences must outweigh short-term rent gains if physical retail is going to survive and thrive.</p><p>Whether you are a real estate developer, a data scientist, or simply curious about the future of our cities, this conversation offers a fascinating look at the invisible metrics shaping the places we shop, gather, and live.</p>]]></description><content:encoded><![CDATA[<p>Are you making real estate decisions based on gut instinct, or are you actually listening to what the data is trying to tell you?</p><p>In this episode of Sight Unseen, Denise sits down with Christian Betov, co-founder of Peter &amp; Betov Real Estate Analytics, to break down the complex world of location intelligence. From his days analysing global data for Unibail-Rodamco-Westfield to helping cities revitalise empty spaces, Christian shares how combining GPS, telco data, and qualitative insights can completely transform commercial real estate strategy.</p><p><strong>What You’ll Discover</strong></p><p>- <strong>Decoding Consumer Behaviour</strong>: How mixing location intelligence with qualitative data reveals exactly why certain shopping centres thrive while others struggle to recover post-pandemic.</p><p>- <strong>GPS vs. Telco Data</strong>: A practical breakdown of when to use each data source, why both are highly accurate, and how to avoid the trap of buying more data than you actually need.</p><p>- <strong>The Future of the High Street</strong>: Why long-term sustainability and understanding consumer preferences must outweigh short-term rent gains if physical retail is going to survive and thrive.</p><p>Whether you are a real estate developer, a data scientist, or simply curious about the future of our cities, this conversation offers a fascinating look at the invisible metrics shaping the places we shop, gather, and live.</p>]]></content:encoded><link><![CDATA[https://huq.io/]]></link><guid isPermaLink="false">722f3edc-b851-4393-bab1-900548825ee7</guid><itunes:image href="https://artwork.captivate.fm/ce5a910c-5eb4-4345-8b85-ea77ecc3b157/black-yellow-minimalist-Idea-Logo-2.png"/><pubDate>Fri, 25 Sep 2026 00:00:00 +0100</pubDate><enclosure url="https://episodes.captivate.fm/episode/722f3edc-b851-4393-bab1-900548825ee7.mp3" length="93533106" type="audio/mpeg"/><itunes:duration>38:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season></item></channel></rss>