• Why launching your signature offer is actually one of the most effective ways to fill your one-to-one spots
• The pricing mistake that is making your audience choose one-to-one over your course every single time
• The 72-hour window after a launch closes that most people waste completely
• How to identify the segment of your audience who will always want the premium, high-touch option
• The private invitation that turns your best students into one-to-one clients without a single sales call

If you want to map out exactly how this fits into a full 12 months of offers and promotions, join me at my free upcoming workshop. We will build it out together live.

Links + Resources

• Free workshop: launcheasylife.com/workshop
• Traction mini program: check Instagram @robynbirkin for the link
• Peace and Profit Mastermind: launcheasylife.com/mastermind

• The Deloitte stat about AI content that stopped me in my tracks and made me rethink everything
• Why the speed AI gives you might be costing you more than you realise
• The exact things I use Claude for in my business every single week
• The line I will never let Claude cross, and why I think crossing it is making most people's content worse
• What the slot machine has to do with your AI habit

If you want my Claude migration guide, no opt-in required, just send me a DM on Instagram at @robynbirkin and I will send it straight to you.

Links + Resources

• Claude migration guide: DM @robynbirkin on Instagram
• Upcoming workshop (stack cash between launches): follow @robynbirkin for details
• Peace and Profit Mastermind: launcheasylife.com

Click HERE to follow me on Instagram

Click HERE to apply for the Peace and Profit Mastermind

• The posting frequency myth that is keeping your account stuck and your revenue flat
• Why building your audience organically might be the slowest financial decision you make
• The virality trap, and the content type that actually converts to clients
• What to do when you are posting consistently and absolutely nothing is happening
• The three things you actually need to master to make Instagram work as a service provider

If you want to see exactly what this looks like in practice, comment "grow" on any post on my Instagram and I will send you a 13-page pre-launch case study showing the content that moved people through the funnel.

And if you want to get your hands on Traction, my new low-ticket content tool, follow me on Instagram or get on my email list so you are first to know when it drops.

Links + Resources

• Comment "grow" on any Instagram post for the 13-page case study: instagram.com/robynbirkin
• Traction waitlist: follow @robynbirkin on Instagram or join the email list
• 1:1 sprint enquiries: DM Robyn on Instagram
• Click HERE to follow me on Instagram

In this episode:

00:00: The launch that flopped and what I did immediately after 03:45: Why I fired all my one-to-one clients before most coaches even had a roster 07:20: The thing I leveraged instead of qualifications that gave my programmes instant credibility 11:10: How I went from 5 people in a group programme to 50, and the one thing that made the difference 15:30: The community-building strategy from 2018 that still works today and almost nobody is doing

If you're an established business owner wondering whether the fundamentals have actually changed, or whether you're just being told they have, this one's for you.

The Peace and Profit Mastermind waitlist is open. Places are released monthly and numbers are kept small on purpose. Link below if you want to be considered.

Links + Resources

1. Click HERE to follow me on Instagram
2. Click HERE to apply for the Peace and Profit Mastermind

In this episode:

[02:30]: Why doing your debrief too soon can skew your data in ways that actually matter

[07:15]: The "blocked pipe" framework for finding the one constraint that's costing you sales

[14:40]: The client drill-down exercise most people skip entirely, and what it tells you about where your buyers actually come from

[22:10]: Why your warmest leads from this launch are your biggest asset for the next one, and what to do with them right now

[31:05]: The money mistake at the end of every launch that makes growth almost impossible to sustain

If you're ready to stop launching in circles and start building launches that actually compound, the Peace + Profit Membership is where we do this work together.

[Link to join below]

1. Click HERE to apply for the Peace and Profit Mastermind
2. Click HERE to follow me on Instagram

Like your engagement has tanked. Your last launch didn’t pop the way you hoped. You’re posting, but it feels like you’re speaking into a void. And the worst part? You know you need to show up magnetic to create sales… but you feel anything but magnetic.

In this episode, I’m talking about what to do when you’re feeling flat, deflated, or even a little bit like a fraud. Especially if you teach the very thing that doesn’t feel like it’s working for you right now. Jeez. That spiral is real.

I’m walking you through the four shifts I personally use to kickstart momentum fast:

• Adopting an “everything is always working out for me” mindset (and how this instantly changes your energy)

• Raising your personal standards so you start moving like a winner again

• Taking messy, prolific action instead of overthinking yourself into paralysis

• Stopping the busy work and actually fixing what isn’t working

This isn’t about faking confidence. It’s about rebuilding momentum in a way that feels powerful and grounded. Because demand is everything. And when you know how to generate it on purpose, you stop making low engagement or a slow season mean something about you.

If you’re ready to feel back in demand instead of invisible, this episode is going to hit.

Resources mentioned:

Grab the free behind-the-scenes case study on Instagram where I break down how we created 1,500 leads in just three weeks during a pre-launch. Head to my Instagram for all the details.

1. Click HERE to follow me on Instagram
2. Click HERE to apply for the Peace and Profit Mastermind

You started it for founder freedom.

The freedom to take a Friday off. The freedom to go to the dentist with your kid without spiralling about revenue. The freedom to switch off without your nervous system screaming at you.

In this episode, I’m talking about the eight shifts I’ve made to build a low mental load business. The kind of business that feels easeful, profitable and steady. The kind where you can start the month knowing your revenue is covered. The kind that doesn’t live rent free in your brain 24/7.

We’re discussing simplifying your offer suite, building recurring revenue, why fewer offers usually equals more profit, and how radical simplicity is often the real scaling strategy. I’m also sharing the truth about evergreen funnels, low ticket offers, live launching, and the exact framework I use to eliminate unnecessary work inside my business.

And if you’re multi-passionate or get bored easily, I’m speaking directly to you too. Because not every passion needs to become a business. And chasing every idea might actually be the thing creating the stress you’re trying to escape.

If what you really want is peace and profit, this episode will show you how to build it.

Resources mentioned:

Episode 133: Pro’s and Cons: Evergreen vs Live Launches

1. Click HERE to follow me on Instagram
2. Click HERE to apply for the Peace and Profit Mastermind

This episode is your short, sharp pep talk for 2026.

Because here’s the truth no one loves to admit: you are probably not stuck because you’re incapable. You’re not behind because you’re lazy. And you’re definitely not “bad at business.”

You’re avoiding discomfort.

In this episode, I’m walking you through the subtle ways avoidance is keeping you small. Avoiding showing up because you don’t feel ready. Avoiding selling because you’re scared something will flop. Avoiding your numbers because accounting feels overwhelming. Avoiding discipline because you started this business for freedom.

I’m discussing what leaning into discomfort has looked like for me, from restructuring my entire team to forcing myself to understand my profit and loss statements, and why short term discomfort and even short term disappointment are the price of long term growth.

We talk about the 10,000 hour rule. We talk about selling every day. We talk about why you cannot call yourself a CEO and ignore marketing or your books. And we talk about choosing “future you” over “right now you” when it would be easier to stay comfortable.

If your business feels a little too safe right now, this is your sign.

2026 is not the year to coast. It’s the year to expand.

Lean in.

Resources mentioned in this episode:

1. Profit First by Mike Michalowicz
2. Click HERE to follow me on Instagram
3. Click HERE to apply for the Peace and Profit Mastermind

That was 2025 for me.

I didn’t expect to be dismantling limiting beliefs at this level. I’m multiple six figures in. My Mastermind works. The messaging works. The retention is high. On paper, everything looked solid. And yet behind the scenes? I felt at capacity.

What I uncovered changed everything.

In this episode, I’m talking about the beliefs I’ve completely nixed this year, including:

• The belief that I needed to increase my capacity to hold more, instead of being more supported

• The idea that co-coaches mean less value, instead of better and faster support

• The quiet revenue ceiling I didn’t even realize I had set for myself

• The myth that you can’t scale beyond $200k and still have a life

• The addiction to pivoting instead of staying the course

• And why I’ve stopped trying to compete with 20-year-old energy and started competing on wisdom instead

We’re talking nervous system regulation, support, systems, mentorship, spacious scaling, and what it actually looks like to build a business that feels calm, lean, and deeply profitable.

If you’re a coach, therapist, psychologist, or not-a-baby-turtle-anymore business owner and you’ve secretly thought, “Surely I should be beyond this by now”… this one is for you.

And if this episode hits, if you’re ready to dismantle the quiet ceilings in your business and build a multiple six-figure company that feels regulated and spacious, then it might be time to apply for the Mastermind.

Applications are open.

1. Click HERE to follow me on Instagram
2. Click HERE to apply for the Peace and Profit Mastermind

You started the year with big goals. Maybe you mapped out your revenue targets in November. Maybe you swore this would be the year you finally launch that online course, mastermind, or scalable group offer. And now it’s February and you’re in implementation mode thinking, oh hang on… why does this suddenly feel harder than I expected?

In this episode, I’m discussing the five biggest mistakes I see experts make when they’re launching an online course, mastermind or group offer and honestly, some of these are costing people years.

We’re talking about:

• Pricing too low and trying to “be accessible” instead of profitable

• Failing to create real demand before opening the cart

• Building an offer in isolation without validating it first

• Waiting months or years to launch because you think everything has to be perfect

• Ignoring audience growth between launches and wondering why sales shrink

I also share real client examples from inside Peace and Profit, including how we’ve helped clients move from low ticket exhaustion to premium scalable offers, six figure launches, and beyond.

If you are a consultant, practitioner, agency owner, or service provider who wants to scale with a course, mastermind, or group program, this episode will show you exactly where to look first.

Because most launch problems are not launch problems. They are pricing, positioning, demand, or audience problems.

And once you see it, you cannot unsee it.

Click HERE to follow me on Instagram

Click HERE to apply for the Peace and Profit Mastermind

In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven.

We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue.

You’ll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about.

If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity.

And if you’re listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind.

Resources mentioned:

1. Peace and Profit Mastermind waitlist (priority access for 2026)
2. Neil Patel purchase intent pricing graphic (referenced in episode)

I’ll see you next week.

Click HERE to follow me on Instagram

Click HERE to apply for the Peace and Profit Mastermind

In today’s episode, I’m discussing the three-part MAP framework I teach inside the Peace and Profit Mastermind to help you grow your audience and generate high-quality leads consistently, whether you're running on time, money, or a bit of both.

We’re talking:

1. The difference between a magnetic channel and an authority channel, and why you probably need both
2. Why I don’t believe in choosing between organic and paid, and what I do instead
3. The real reason I still love Instagram (even when it feels like it’s dying)
4. How I generated 178,000 views from a post I threw together in 3 minutes
5. Why podcasting beats YouTube for me (and how to know which one’s better for you)
6. And the one quote that will totally change how you think about advertising

Whether you’re new to lead generation or you’re ready to scale with ads, this episode will help you get clarity on where to spend your time, energy and money so you can start building demand without burning out.

Resources & links mentioned:

1. Click here to apply for the Peace and Profit Mastermind
2. Click here to follow me on Instagram

I’m talking about the 5 very specific and practical things I’m doing this year to double my revenue, without doubling my hours. Spoiler: none of this is about doing more for the sake of it. And it’s definitely not about hustling harder.

This is a real behind-the-scenes look at what it’s taken to grow my business while being the primary parent, supporting a husband with a demanding job, living through a full home renovation, and still holding big goals.

In this episode, I’m sharing:

1. The uncomfortable truths and limiting beliefs I had to challenge in order to grow
2. 
   
3. Why “space, seamless, simple, supported” became my compass words for the year
4. 
   
5. How I'm shifting from being the bottleneck to building a team that’s aligned with my revenue goals
6. 
   
7. Why I rejoined my mastermind and how having actual support (instead of doing it all myself) is a game-changer
8. 
   
9. The real talk around consistency, evergreen funnels, and building systems that can hold more without falling apart
10. 
    

If you’ve ever felt like you’re stuck between wanting to scale and not wanting to sacrifice your entire life to do it, this episode is for you.

It’s honest. It’s detailed. And it’s here to help you zoom out, zoom in, and get really clear on how to grow in a way that’s actually sustainable.

Because while some experts had their biggest revenue years yet (despite the shifting economy, algorithm changes, and buyer behavior), others were quietly bowing out, downsizing, or burning out. And honestly? The difference wasn’t just about who had the prettiest brand or trendiest offers.

In this behind-the-scenes breakdown, I’m discussing what I saw. Up close and personal. As someone with a front row seat to dozens of businesses (including my own), I’m sharing the five key factors that separated the experts who soared from the ones who felt like they were sinking.

We’ll talk:

1. What really drove sales in 2025 (spoiler: it wasn’t a fluke or luck)
2. Why consistency still matters, and how it looks different depending on where you’re at
3. The role of confidence, embodiment and authority in your conversions
4. How to spot if it’s a volume issue or a demand problem (yes, there’s a difference)
5. The number one mistake I saw with offers, and what to do if yours didn’t land last year

Plus, I’m giving you the exact questions to audit where you’re at now so you can fix what’s not working before another year rolls by.

This one is part pep talk, part strategy breakdown, and totally essential if you’re planning to scale in 2026 without burning down your business.

The truth? You might be trying to fix a demand problem with a launch strategy and that’s never going to feel good.

Inside this episode, I’m talking about what’s actually going on when your launch leaves you feeling drained and doubting everything. I’m sharing why attraction has become a non-negotiable strategy in 2026…and what to do if your audience is no longer responding the way they used to.

We’re talking through:

1. Why more content, more posting, and more emails aren’t always the answer
2. 
   
3. The sneaky ways demand can dry up even when you’ve been in the game for years
4. 
   
5. A quick diagnostic to help you figure out whether demand is your missing link
6. 
   
7. What it looks like when people are already sold before you even open the doors
8. 
   
9. And why launching without attraction is the fastest road to burnout

This one’s not just strategic, it’s also a little pep talk if you’re crawling through the school holidays, juggling a thousand tabs open in your brain, and feeling like you should be further along by now.

You’re just in a season. And this is exactly what you needed to hear to move forward differently.

In-person events...

Live webinars...

It's my prediction that there are TWO words that will define everything that works in 2026 (and everything that transcends AI and algorithm dips).

Tune in and I feel like it's going to be a massive aha moment.

And if you want to learn more about my thoughts on what works (and what doesn't) - grab a copy of my Biz Trend Report (The Big Online Shift) - it's a free Google Doc. Grab it here.

Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year.

This is a 2-parter, so make sure you catch the last episode and if you can relate to any of this - please reach out on Instagram. I'd love to hear from you x

Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year.

This is a 2-parter, so make sure you're subscribed.

If you can relate to any of this - please reach out on Instagram. I'd love to hear from you x

1. I'm currently accepting applications to work with me in the New Year inside the Peace and Profit Mastermind - if you're an established course creator or service provider and you want to increase your revenue (especially from your 1:many offers), and create big audience growth and attention, CLICK HERE for details

And I guarantee that there are a number of needle-moving elements to a successful 5 and six-figure launch that you're potentially continuing to put on the backburner, and I don't want that for you.

In today's episode I'm speaking to 6 things that make for successful launches - and of course, if you'd like support to create, grow and scale your Signature Offer, send me a DM on Instagram and we can chat about whether you're a great fit for the Scalable Signature Society or Peace and Profit Mastermind.

1. Your launches don't work
2. You're expecting to launch like the big shots (when that's not even the business you want anyway)

So let me share with you in today's episode what it looks like to launch your 1:many offers in 2025 (and beyond) and have launches that support multiple six figures in revenue, while working part-time and minimising launch burnout.

In this episode, I'm speaking to five things that are going to be critical in allowing you to do that.

And of course - reach out to me on Instagram if you'd like to be considered for the Peace and Profit Mastermind or if you're considering joining us in the Scalable Signature Society.

How to scale from $5k to $20k months in your business (and become an easy breezy group goddess) in 2026 - click HERE to register

I very much started this year with a simple plan for the business - which it became very apparent early on in the year, actually wasn't going to be sustainable with the life commitments and type of business I wanted to run.

In this episode I'm taking you behind the scenes of ALL the things - the launches, the offers, what worked, what didn't and the big lesson(s) I'm taking away from the year.

Hope you love it x

P.S. I'll be running a Black Friday promotion on Scalable Signature Society - if you'd like the sneak peek of what I'll be doing, feel free to reach out to me on Instagram @robynbirkin and I'd be so so happy to spill all of the beans.

And if you're currently earning $5k - $10k per month average in your business and you'd like to be considered for the Peace and Profit Mastermind (we'll be opening up some places soon), click HERE to register your interest.

And I'm talking about 7 things that are KILLING conversions this year.

P.S. I've also started a little series on Instagram where I'm reflecting on some of my past offers (what worked, what didn't - with so many actionable insights for you too - click here for the first)

A few other notes...

If you're interested in working together - there are two ways you can do that:

1. Scalable Signature Society - my 12 month Group Coaching Program for service providers, coaches and consultants who want to grow their 1:many revenue. Click here to learn about Scalable Signature Society
2. Peace and Profit Mastermind - my high level mastermind and consulting container for female founders and group leaders who want to scale to $200 - $500k per year. Click here to join our waitlist.

SUBSCRIBE + REVIEW

If you loved this episode - it would mean so much to me if you'd take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more female founders and entrepreneurs who need these insights.

And this? This is exactly what I want for you.

A business that sells even when you’re offline.

A business that feels simple, scalable, and supportive.

A business that creates consistent revenue without you being chained to Zoom.

That’s why I created Scalable Signature, my brand new 12-month, mastermind-style program for experts who are so ready to stop tinkering and start stacking their revenue in repeatable, predictable ways.

In this episode, I’m walking you through:

• What a rinse-and-repeat launch system actually looks like in 2025 (yep, things have changed)
• Why simplifying your offer suite is the most profitable thing you’ll do all year
• How to build a business that doesn’t collapse when you take time off
• What makes Scalable Signature different from every other program I’ve launched before

This isn’t just about launches. It’s about peace, leverage, repeatable income, and becoming the go-to in your niche without overworking or overcomplicating things.

Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close.

→ Click here to join now

→ Click here to join now

If you’ve been spinning your wheels trying to figure out the right offer, the perfect program, or the best way to package your expertise so it sells (and sells out)… this episode is the deep dive you didn’t know you needed.

Because here’s the truth: any business model can work, but not every model will work for you.

In this final episode of the “Pros and Cons” mini-series, I’m breaking down three of the most popular offer types, low ticket, signature mid-ticket, and high ticket and walking you through the behind-the-scenes truth of what it really takes to make each of them successful. We’re talking:

• What kind of business model works best for limited energy and calendar capacity?
• Do you really need Facebook Ads to make a $27 offer profitable?
• What should you consider if you hate data… or hate sales calls?
• Why “just follow your energy” is both good advice… and not enough
• How to choose an offer style that works with your life, not against it

Spoiler: I’ll also explain why most of my clients (and probably you, too) are best suited to a signature mid-ticket group offer, especially if you want leverage, lifestyle, and longevity.

This episode is jam-packed with permission slips and practical advice to help you build a business model that actually makes sense for your energy, your season of life, and your revenue goals.

We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

Yep, I’ve been there too. And let’s be real, it sounds dreamy: sales rolling in while you’re getting your nails done, picking up your kids, or just taking a nap. But here’s the kicker… it’s truly not that simple.

In this episode, I’m breaking down the real pros and cons of going evergreen versus sticking with live launching. I’ll share the behind-the-scenes truth about why evergreen funnels often don’t convert as well as you’d think (and why so many of the “evergreen experts” are still live launching on the side).

We’ll talk about:

• Why evergreen might not be the easy solution you’ve been sold
• The two big reasons you’re probably burnt out right now (and why evergreen won’t fix both)
• The secret sauce that makes live launches so powerful (hint: it’s not just about urgency)
• When a hybrid model could actually work for you without chaining you to a hamster wheel

If you’ve ever felt torn between wanting consistent sales and craving the momentum of a live event, this episode is going to clear up so much for you.

We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

We’re unpacking the real deal on whether a membership or an online course is the best move for your business, and I’m bringing all the data, nuance, and experience from working with clients across a range of niches (both B2B and B2C)

Here’s the Instagram Post I speak about in this episode.

Here’s what we dive into:

• The Peace & Profit Decision Framework I use with clients to avoid shiny object syndrome (and make long-term profit-based decisions)
• Why most people get to a membership model and why that might actually be slowing down your growth
• Real-life maths on churn, cost of acquisition, and what you actually need to earn to hit your revenue goals
• The few times I’d recommend a membership as your signature offer

I’ll also walk you through common myths about both models (like whether online courses have to be lifetime access… hint: nope) and share my own evolution through multiple launches, pivots and program redesigns.

This one’s part of a 3-day series dropping this week, so if your brain is swirling with offer decisions right now, tune in and take what you need.

We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

In this episode, I’m sitting down with one of my brilliant mastermind clients, Emma Gentle, and we’re going behind the scenes of her business journey. From leaving her role in education, to consulting with schools, to evolving into group coaching containers that change entire school cultures, it’s all here.

Emma shares openly about:

• How she balanced newborn life with running multiple offers (and what changed once baby #2 arrived).
• Why emotional intelligence is the non-negotiable skill every educator and leader needs and how she packaged it into offers that schools can’t resist.
• The blueprint we mapped out together that made her launches way more streamlined, without diluting her impact.
• What she learned about audience nurturing, Facebook ads, and why most of her sales came at the very last minute of her launch window.
• The mindset shifts around outsourcing, premium pricing, and building a business that works in harmony with motherhood.

This isn’t just a story about one successful launch, it’s about designing a business that can flex around real life, while still hitting ambitious goals. If you’ve ever wondered how to create momentum with signature offers, lead gen that actually works, and still be present at school pick-up… Emma’s story will resonate deeply.

More about Emma Gentle:

Em is an Emotional Intelligence and Nervous System Coach for women, a mama of two, a partner, a mentor and an Education Consultant who helps women develop incredibly powerful EQ tools - so that - as they're juggling all the balls in their lives, in parenting, in the household and professionally, they have the nervous system tools to thrive.

• Find Emma on Instagram Here
• Connect with Emma on LinkedIn
• Listen to the EMpowered Podcast on Spotify or Apple

We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

Burnt out from delivering client work and stuck in the cycle of selling your time and feeling like there just never seems to be enough hours in the day to create and launch and do all the things you’re meant to be doing to create meaningful revenue in your business - without it needing you in it all the time? 

I see you. And I’ve been there.

In this episode, I’m walking you through the real process of replacing your 1:1 revenue with a scalable, rinse-and-repeat Signature Offer… without needing a massive audience, flashy funnel, or even a sales page to start.

This isn’t the same advice you’ve heard a hundred times or a step-by-step checklist. 

I’m sharing what actually has to happen behind the scenes when you want to move from time-for-money into leveraged, scalable income and why so many coaches and experts never make it past the first hurdle.

We’re diving into:

• The very first step most people skip (and why you’re probably stuck in indecision)
• How to validate your offer and get paid before you build a thing
• What to do if you’re already fully booked (and exhausted)
• Why momentum is EVERYTHING in your first year of launching
• The one mistake I see over and over again after a “good” first round

And listen,  I get honest about the messy middle. Because yes, it takes 6–12 months to fully transition into scalable offers… but you don’t have to stay stuck in burnout another year while you figure it out.

Hope you love the episode!

We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

In this episode, I’m blowing that mindset wide open.

I’m talking about how undercharging (in the name of being “accessible”) is actually doing your business and your audience, a massive disservice. I’m going to walk you through the real reason your signature offer needs a ‘Goldilocks’ price and why that magic number can be the difference between a business that thrives... and one that barely survives.

You’ll learn:

• Why being “affordable” isn’t the flex you think it is
• What the Goldilocks Price Point actually is and how to find yours
• How pricing affects not just your revenue, but your positioning, your energy, and the kind of clients you attract
• Why your signature offer should become the bedrock of your business (and how to price it so it sells out on repeat)
• And the surprising hotel analogy that will change the way you think about value and accessibility forever

If you know you should be charging more… but just can’t seem to get there, this episode is for you x

👉 Come join me inside the Sold Out Signature Challenge where I’ll help you map out the exact offer and pricing structure that brings peace + profit to your business.

Save your seat – it’s totally free! (click here for details)

Today I’m pulling back the curtain on how I walk myself (and my mastermind clients) through those “do I blow it all up?” phases. You’ll hear how we use real-time launch data to make smarter decisions mid-launch (instead of waiting until it’s all over), and why tweaking your webinar headline can make or break your conversion rates.

Here’s what we cover in this episode:

• The two biggest levers for increasing webinar registrations (and how to pull them)
• My go-to headline tweaks that can 3x your sign-ups without rewriting your whole webinar
• How to know when it’s time to pivot… and when to sit tight and ride it out
• The seven smartest ways to boost visibility mid-launch (even if everything feels flat)
• How to make space for strategic decision-making during a launch—not just afterward
• What to do when tech disasters strike (real talk: this happened to us…)
• Why energy preservation is a critical part of your launch strategy

Whether you're questioning your current offer suite or trying to figure out if your launch goals are even realistic (or just need someone to tell you that what you're experiencing is totally normal), this episode will feel like a deep breath and a strategic reboot all in one.

If you're craving better launches and smarter marketing systems and you’re ready to work in a high-touch container that actually helps you make decisions in real time, join the waitlist for Peace and Profit. We’re opening doors again in September.

→ launcheasylife.com/mastermind

Bingeworthy Bundles

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

Today I’m pulling back the curtain on how I walk myself (and my mastermind clients) through those “do I blow it all up?” phases. You’ll hear how we use real-time launch data to make smarter decisions mid-launch (instead of waiting until it’s all over), and why tweaking your webinar headline can make or break your conversion rates.

Here’s what we cover in this episode:

• The two biggest levers for increasing webinar registrations (and how to pull them)
• My go-to headline tweaks that can 3x your sign-ups without rewriting your whole webinar
• How to know when it’s time to pivot… and when to sit tight and ride it out
• The seven smartest ways to boost visibility mid-launch (even if everything feels flat)
• How to make space for strategic decision-making during a launch—not just afterward
• What to do when tech disasters strike (real talk: this happened to us…)
• Why energy preservation is a critical part of your launch strategy

Whether you're questioning your current offer suite or trying to figure out if your launch goals are even realistic (or just need someone to tell you that what you're experiencing is totally normal), this episode will feel like a deep breath and a strategic reboot all in one.

If you're craving better launches and smarter marketing systems—and you’re ready to work in a high-touch container that actually helps you make decisions in real time—join the waitlist for Peace and Profit. We’re opening doors again in September.

👉 launcheasylife.com/mastermind

Bingeworthy Bundles

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

If you’ve ever been stuck in the fog of:

“Should I pivot?”

“Am I out of alignment?”

“Why isn’t this working?”

Or worse, if you’ve been spiraling after a launch that flopped or questioning everything because you’re not growing at lightning speed then please listen to this episode.

Inside, I’m walking you through the 5 key markers of a CEO mindset, the kind of mindset that allows you to stay grounded even when business feels chaotic, and helps you build maturity as a founder over time.

We’ll dive into:

• How to know if it’s time to pivot or stay the course
• The surprising truth about “alignment” and what’s usually underneath it
• Why your strengths + long-term vision matter more than trends or sunk costs
• The danger of mistaking your life for your business (multi-passionates, I see you)
• Why timeline panic is sabotaging your success more than anything else

This is an episode you’ll want to come back to anytime you’re in a wobble. I’ve been where you are, and this is what I’d tell you if we were having coffee together right now.

Bingeworthy Bundles

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

This episode is for the coaches, creatives, and service providers who are totally maxed out, but know there’s a one-to-many offer inside them just waiting to be launched. You’ve got the vision. You’ve got the expertise. What you don’t have is time… or at least, that’s what it feels like.

In today’s episode, I’m walking you through exactly how to launch your signature offer—even if you’re booked solid or juggling babies and biz life. We’re talking:

• Why your biggest launch block isn’t time—it’s overthinking
• How to validate and sell your offer before you’ve created a single module
• My three-hour bravery rule (this changes the game, trust me)
• The simple strategy I used to build and beta test a new signature offer without adding more to my plate
• How to use a “two-day stay” to create focused space and momentum

I’m also sharing exactly how I’m pivoting in my own business (yep, real-time strategy) as I prepare to launch what I believe is the signature offer I’ve been working toward for years.

If you’re done putting your big ideas on pause and want to actually make them happen, this episode is your permission slip.

Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September

Work with Me:

📝 Peace + Profit Mastermind

Bingeworthy Bundles

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

Whether you're just starting out or you're sitting on your fifth offer wondering why it didn’t take off, this episode is your permission slip to stop stalling and start moving. Because here’s the truth: nobody really knows if an offer is going to sell until you go out and try.

In this episode, I’m walking you through how to identify if your offer has legs (read: profitability AND longevity), what it means to validate an idea without giving it away for free, and how to find that sweet spot where your passion meets profit. I’ll also get into the nitty-gritty of creating the offer before the product (yes, really), and why your first handful of sales should always come from real, bold conversations not hiding behind your feed.

You’ll learn:

• The 3-question framework to gut-check if your signature offer is worth building
• Why even flops can move your business forward (if you know what to do next)
• How to pre-sell with integrity (and keep your sanity while doing it)
• The messy truth about waiting too long to create your signature thing

And if you’ve been sitting on an offer for months or years, this episode will light a fire under you to finally test it in the real world.

Doors to my next offer open in September but I’m already validating and building it now. Want in? Join the waitlist for September

Work with Me:

📝 Peace + Profit Mastermind

Bingeworthy Bundles

• If you want to grow faster and get more clients from Instagram (while spending less time posting) – this should help
• If you want to create or grow your podcast – this is for you
• If you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love this
• If you want to turn more likes into leads – here’s what’s working now
• If you're deciding on a course or membership platform – try this.

Was it the offer?

Was it the price?

Should I just burn it all down and start again?

Deep breath, friend.

As someone whose launched more times than I can count: not all is lost, and that offer you think failed, could actually result in your best launch yet, with just a few tweaks.

In this episode, I’m walking you through the top 5 reasons why launches are still falling flat in 2025 (yep, even with good content, a solid offer, and a juicy course).

I’ve gone deep on launch debriefs with clients inside my Mastermind, what's happening in the industry and pulled out the most common patterns I see when things just aren’t converting the way they should. And I’m giving you the EXACT questions I’d ask you if we were coaching 1:1.

You’ll learn:

• The real reason your launch flopped—and why it’s probably not your price
• What’s changed about conversion rates and audience behavior in 2025
• How top-of-funnel problems are sabotaging solid offers (and how to fix that)
• Why using ChatGPT without strategic input is tanking your sales assets
• The mindset reset you need after a “meh” launch—and what to do next

If you’ve been questioning everything about your last launch, this is the reset and reality check you need. Plus I’m sharing what I’ve personally learned from launching low ticket vs. signature offers (and what I’d do differently).

We’re not letting one “meh” launch derail your dream. Here's what you're going to do.

Links & Resources:

Curious what it would look like to build a part-time business that actually pays you like a full-time one?

The waitlist is open for Peace + Profit—where you'll come to scale to $250K+ with a simple, sustainable offer suite.

You can apply now or pop your name on the waitlist to be the first to hear when doors officially open in September www.launcheasylife.com/mastermind

So what about if you're busy AF and feel like all you do on Instagram is get lost in a black hole and you're in the thick of client delivery?

I've got you.

You don’t need more time to post on Instagram—you just need a smarter system.

In this short and super actionable episode, I’m sharing 3 of my go-to hacks for saving time (and brainpower) on Instagram content. Whether you’re batch-creating posts for the month or trying to write a caption in the 4 minutes between client calls, these tips will help you move faster without sacrificing strategy.

You’ll learn:

• The time-saving trick inside Reels that most people still aren’t using
• Why I treat Canva like a copy-paste playground (and how you should too)
• The productivity tool I use to run everything from captions to shopping lists (hint: it’s not Notion, and it actually works)
• How short, punchy captions can actually convert better than the long-winded ones

If you’ve ever found yourself 90 minutes deep into “batching content” with one half-finished carousel to show for it—this one’s for you.

And if you want the full system I use to create weeks of content in one go without burnout, you’ve gotta grab Batched - probably one of my most favourite offers ever - and it will show you exactly how to create months of content in just one afternoon every quarter - as well as walk you through - step by step exactly how to create content that is catnip for your Cloud 9 Clients.

Links + Resources:

• Grab the full 16 Hour CEO Guide: https://www.launcheasylife.com/ceo
• Want to master Instagram? Check out Batched Bootcamp

Wanna know why?It’s probably not that you suck or that people don't like you —it’s that your strategy is wonky donkey. In this episode, I’m walking you through 8 of the most common mistakes I see (and the super simple ways to fix them TODAY).

This isn’t about more hacks or trends. This is about the foundations of a strategy that actually works—and one that doesn’t burn you out in the process.

We’re talking:

• Why “posting 3x a week” is BS
• The difference between momentum posts and dead-end posts (this alone will change your content forever)
• Why that post you spent hours designing still isn’t getting seen—and what to focus on instead
• How to set real, revenue-linked targets instead of chasing likes and follows

If you’re ready to stop spinning your wheels, start posting smarter, and finally create content that brings in leads and sales… you’re gonna love this one.

And if you want my step-by-step system for making content creation lightning fast and wildly effective? You need to get inside Batched Bootcamp.

It’s only $47 and it comes with everything you need—plug-and-play content frameworks, AI prompts, templates, caption formulas, and your ticket to our next live “get-it-done” round.

➝ Grab Batched Bootcamp here

Links + Resources:

• Get Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram and I’ll send you everything
• Explore my other mini courses and guides at https://www.launcheasylife.com/shop/

Instagram feels like a relentless chore?

Half the time, you sit there staring at your screen, wondering what to say, what to post, and whether it’s even worth it anymore.

And the other half of the time, you post but feel like you're getting crickets... and you want to make your posts pop off but... it doesn't feel like that in reality.

I get it. But in this episode, I’m giving you a totally different perspective—because I actually love Instagram. And I’m going to walk you through exactly why - both from a mindset and a tactical perspective (plus what you can do if you’re totally over it - to actually start enjoying posting again and feel like you're getting more traction on Instagram).

Here's some of that I'm speaking to:

• The real reason your posts aren’t working (hint: it’s not you, it’s your strategy)
• How I batch months of content in a fraction of the time
• What actually matters more than likes (this one might set you free)
• How to post faster, better, and with way less overthinking
• Why it’s not just Instagram—your whole business model might need a rethink

If you’ve been tying your self-worth to your engagement, comparing yourself to giant creators with teams of 17, or just want to crawl into a hole instead of posting every time you open the app… this episode is your permission slip to do things differently.

And if you want to make it even easier on yourself? Join me for Batched Bootcamp. It’s my $47 grab-and-go guide that’s jam-packed with AI prompts, plug-and-play content calendars, reel templates, and the exact workflow I use to post lightning fast (and still get results). You’ll also get a free ticket to the next live round where we do it all together. 

👉🏻Click here to join Batched Bootcamp

Links + Resources:

• Get Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram for the link
• Want my exact weekly schedule and how I manage my time? DM me “CEO” and I’ll send you my full 16 Hour CEO guide (free)

This ENTIRE month I'm talking all things Instagram and next week I'm diving even deeper into how to stop wasting time on the ‘gram and actually start making it work for your business—so make sure you’re subscribed.

This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little).

Because you're probably too smart for your own good - and it's costing you sales.

Here’s the hard truth: you're an expert. You know exactly what's going on for your clients, and exactly how to fix what's going on for them.

And I'm asked - frequently - how much information should I give away vs keep inside my programs? And if you're asking this - I can be fairly certain your content is far too advanced for your audience.

Because most of your audience isn’t nearly as informed as you are—and that’s exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you're trying to help them fix a problem they don't even know they have)… you’re losing people before they even realise they need you.

So your Cloud 9 Clients are thinking

"Oh that's nice" and scrolling on by and then going to work with the next service provider

Instead of thinking

"OMG she gets me and this is EXACTLY the thing I need help with"

In this podcast, I’m breaking down:

• The difference between problem-aware vs. problem-unaware audiences—and why you might be speaking over the heads of 70% of your audience
• Why your dead-end Instagram posts might be the thing standing between you and the sales you deserve
• The sneaky way your expertise is making your messaging way too complex (and what to do instead)
• A personal story involving bedtime tummy aches, FODMAPs, and the marketing lesson I never saw coming

If you’re feeling like “I know my stuff, so why isn’t this working?”—this is your episode.

And if you’re nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life.

Seriously. It’s one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you. 

👉🏻 Grab Batched here

Links and resources:

• Get your hands on Batched: https://www.launcheasylife.com/batched/
• DM me “Batched” on Instagram and I’ll send the details straight to you

See you inside the next episode—where we’re diving even deeper into juicy IG tips, what to post (and what not to), and how to make your content actually work for you.

In this mid-year check-in, I’m pulling back the curtain on what’s really happening behind the scenes in my business... what’s working, what’s changing, and how I’m navigating the juggle of running a profitable business while also being present for my kids and home life.

I walk you through the exact way I’ve mapped out my revenue goals for the rest of the year and why I’ve made the decision to not expand my mastermind beyond 20 people, even though it’s nearly full. I’ve come to peace with that, and it’s part of a much bigger conversation around energy, sustainability, and doing business on your own terms.

In this episode, I share:

• Why I’m not relying on hope to hit my goals—and what I’m doing instead
• How I use really simple maths to reverse engineer my targets
• The reason I’m pivoting away from more high-ticket mastermind seats and what I’m introducing instead
• The real story behind low-ticket offers, and why they aren’t the golden ticket to six-figure months
• How I’m balancing ambition with capacity this year (and letting go of scaling just for the sake of it)

If you’re feeling like you’re at a crossroads, or maybe just tired of business strategies that don’t factor in real life, this is a grounded look at what it means to grow with intention.

I’d love to hear your thoughts, slide into my DMs and let me know what part hit home for you.

Links & Resources:

• DM me on Instagram: @robynbirkin
• Get on the waitlist for the Peace and Profit Mastermind
• Grab the 16 Hour CEO guide
• Keep an eye out for my new low-ticket offers, including Scalable Signature, dropping soon

Last month I hired a Facebook Ads Manager and today's episode is about the potentially deeply resonating thoughts and feelings you might be having right now in your business and about investing too - because deciding whether or not to hire Jayne almost broke my brain and took a number of mindset hurdles.

I started the year intending to have a low investment, low drive year.

The plan was to...

• coast along at $250kish revenue,
• be with the fam,
• finish the renovation
• take a high wage and be lean on expenses

I still want that. All of that.

And...As an inherently ambitious woman who loves what she does

... who also wants to finish creating our dream house without adding to our mortgage

... and whose three words for the year are space, seamless and simplicity

I respectfully decided.

F*ck that.

This ep is a little BTS of my business and the mindset hurdles I've been through, how I'm making decisions in order to reach my goals to the end of the financial year and what investing is looking like for me right now.

After working with dozens of online business owners inside Peace + Profit, I’ve noticed there are a few key traits that consistently show up in my clients who get the best results.

And by the way, these aren't always the loudest voices or the clients biggest Instagram followings—but they are the ones with things like sold-out retreats, steady launches and audiences who talk back to them.

In this episode, I’m breaking down the five mindset and strategy traits that move the needle most—so you can identify what might be holding you back and start shifting it today.

Enjoyed this episode? Subscribe and follow for more.

Follow me on Instagram at @robynbirkin

Learn more about how you can work with me in the Peace and Profit Mastermind here.

Click here to learn more about working with me in the Mastermind

This episode is your sign to simplify everything and go all-in on ONE signature offer.

In this episode, I’m walking you through:

• What a “Hero Signature Offer” actually is—and why it’s your business’ most powerful asset
• The real reason you’re not growing (hint: it’s not your content)
• How a signature offer lets you scale faster while working part-time hours
• The rinse + repeat model that builds momentum with every launch
• Why niching your offer makes you more referable, more valuable, and way more booked out

If you'd like my help to either create and launch, or refine and scale your hero Signature Offer Suite - NOW is the time to join the waitlist for my mastermind, Peace and Profit - where the goal is that by the end of our time together you'll have either live launched your program with us twice, or have your evergreen funnel fully cooking with gas. If you're considering joining us in Peace and Profit - honestly you have to make sure your name is down on the waitlist because not only do we have an epic waitlist offer but also there's a chance we will fill all places before even making it to live launch.

Click here to find out all the details and make sure your name is on our priority waitlist

✨ Wondering how to scale your signature program without burning out or pushing people away?

✨ Is selling feeling misaligned, but you know you need to master it to grow?

If you’re a coach or service provider with a signature group program and you’re stuck enrolling the same 4–8 people every launch, you might not have a marketing problem—you might have a sales problem.

And in 2025, learning how to sell as well as market - is essential if you want to scale.In this episode, I break down 8 ways to increase your sales without feeling like you’re selling all the time.

Here’s what we cover:

• The mindset reframe that will radically change how you feel about selling
• How hidden selling and “silent funnels” can create effortless conversions
• Why your content might be working against you—and how to fix it
• The simple sales process you need to scale without stress
• Why live launching might be the exact thing you’re missing
• How to take the pressure off DMs, conversations, and connections
• The difference between an invitation and a pitch (and why it matters)
• The real reason ads help create peace AND profit in your business

Ready to go deeper?

The Peace + Profit Mastermind waitlist is now open!

Folks on the waitlist will have the first opportunity to join us when waitlist only applications open on 1 May.

Peace and Profit is a high strategy, high touch mastermind for established course creators, group program leaders and coaches ready to scale their businesses with a hero signature offer.

Click here to join the Peace and Profit Mastermind

Do you secretly feel like your sales page might be the weak link?

Or maybe you’ve written it, re-written it, and still feel like you’re missing something?

In this episode, I’m breaking down the 4 non-negotiable elements every irresistible sales page must have if you want your audience to say, “YES – this is exactly what I need!”

Inside the episode, I’m walking you through:

• The #1 reason vague sales pages lose sales – and what to do instead
• How to create a clear, bold and tangible promise (with real numbers)
• Why your sales page needs to follow a logical storytelling flow (this mistake is surprisingly common)
• How to shift your FAQs from “just-in-case questions” to powerful objection busters
• Plus, how to avoid counting your clients out before they even get a chance to count themselves in

If you’ve ever felt unsure about your sales page or wondered if it’s truly pulling its weight in your launch – this episode is your roadmap to a sales page that does the selling for you.

Hey! In case you haven't heard - the waitlist is NOW open to work with me in Peace  and Profit. I have a small number of places available that our waitlist members have first access to (as well as an exceptional offer).

If you'd like to learn how I can personally support you to scale up your revenue, without scaling up your time or team - do make sure you've put your name down on the waitlist here.

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “105” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “104” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today’s episode?

DM me “103” on Instagram ⁠⁠@robynbirkin⁠⁠ and I’ll send it straight to your inbox. No opt-in required.

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠Join the waitlist here⁠Want the PDF cheat sheet from today’s episode?

DM me “102” on Instagram ⁠@robynbirkin⁠ and I’ll send it straight to your inbox. No opt-in required.

A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  

• Next intake: 01 June 2025
• Waitlist applications open: 01 May 2025

Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist here
Want the PDF cheat sheet from today’s episode?

DM me “101” on Instagram @robynbirkin and I’ll send it straight to your inbox. No opt-in required.

Stop.

It's trashing your profit and your growth.

When I work with clients, sometimes they'll come into the space feeling 'itchy' or like there is something radical to add or change in their business - and oftentimes when that occurs - rather than creating big (burnout-inducing) shifts, we create alignment and revenue through simplification.

So, this episode is your invitation to pause for the sake of your profitability.

• Here's what to expect in this episode:
• The 3 levels of scaling a peaceful + profitable business
• How I intentionally grew to multi-six figures on just 16 hours/week
• Why simplifying your offer suite often leads to MORE revenue, not less
• What “Peace + Profit Decisions” look like in real time—and how to make them
• The sneaky dopamine hits that are keeping you stuck

Whether you’re at 6 figures and feeling stretched, or on the edge of overcomplicating your funnel for the sake of “doing more”—this episode will help you come back to calm, focus and profit. You don’t need 17 new offers. You need to refine what’s already working.

Links & Resources Mentioned:

• The new shop has launched! Visit us here launcheasylife.com/shop
• Join the waitlist for the Peace + Profit Mastermind (opens 1 May): launcheasylife.com/mastermind

If your sales page still highlights "self-study," "go at your own pace," or the number of modules and hours of content… you might be unknowingly turning buyers away.

Because here’s the truth: in 2025, buyers don’t want more information—they want transformation, support, and accountability.

Inside this episode, you’ll learn:

• The biggest sales page mistake that could be tanking your conversions
• What the market actually wants from online courses, masterminds, and group programs right now
• How subtle shifts in your language (like swapping "self-study" for "guided support") can double your sales
• Why the “DIY course era” is over—and what to offer instead
• The easiest way to test your messaging before you launch

If your last launch didn’t hit the numbers you wanted, this episode will give you actionable insights to help you tweak, refine, and sell with confidence in 2025.

Join the Waitlist for the Peace + Profit Mastermind
If you want to take your Hero Signature Offer to six and multi-six figures as a course creator, group leader or expertise-based business owner - the waitlist to work with me in the Peace and Profit Mastermind opens on 1 May. Click here for details.

The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business is a direct reflection of the level of discomfort you can navigate and hold, while remaining regulated and steady.

And I can directly tie my success in business to many of the hard decisions I’ve made over the years.

Such as... hiring a business coach for $4,000 on just an 8-week package as I started my business and right off the back of a failed launch—which then led to a program that made $150,000 across the following 18 months while I worked super part-time hours.

Or... taking a pay cut early last year in order to reinvest in growth via email list building and joining a high-level mastermind... which then later led to a six-figure month and my best-ever sales year to date.

Want to know more of the hard decisions I’ve made in business that I believe have directly been tied to my success? THIS is what I’m sharing in today’s episode with the hope that it inspires you to believe in yourself and your success and take a chance on yourself.

🔗 Want support in making bold business decisions?
DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you scale with confidence.

If you came to me for a strategy audit with this goal, here’s exactly what I’d tell you to do.

Inside this episode, I’m breaking down the six key steps you need to take to hit this revenue goal—without working yourself into burnout.

In this episode, you’ll learn:

✔️ The biggest decision you need to make before setting your revenue goal

✔️ Why your signature offer is everything—and why most people overcomplicate their product suite

✔️ How to reverse engineer your numbers so you know exactly how many leads and sales you need

✔️ The reason most launches fail (hint: it’s not your product, it’s your lead strategy)

✔️ The power of iterating, launching, and refining—instead of constantly chasing new offers

✔️ Why selling isn’t just posting on Instagram—and what you actually need to do to close sales

If you’re tired of throwing spaghetti at the wall, running in circles with too many offers, or not seeing the revenue growth you want, this episode is a must-listen.

📩 Ready to build a streamlined, profitable business?

DM me on Instagram @robynbirkin to chat about how the Peace and Profit Mastermind can help you hit your next revenue milestone.

This shift has been a long time coming, and in this episode, I’m taking you behind the scenes of my thought process, why I waited over a year before making this move, and the lessons I’ve learned from experimenting with low-ticket offers in my previous business.

Inside, I break down:

• Why I decided to cap the Peace and Profit Mastermind (for now) and shift my focus to feeder funnels.
• The strategy behind low-ticket offers and how they should fit into your business model.
• The biggest risks (and rewards) of introducing low-ticket products—and why they can either skyrocket your sales or completely trash your conversions.
• The three low-ticket products I’m launching first (and why).
• The reality of running ads for low-ticket offers, including how much testing and iteration is actually required.

If you’ve ever thought about launching a low-ticket offer—or you’re wondering whether it’s really the right move for your business—this episode is a must-listen. I’m sharing everything I wish I’d known before diving in, plus how I’m navigating the shift while keeping my business profitable (and peaceful).

Follow along to see how this plays out in real-time:

📩 Join my email list for updates and behind-the-scenes insights

📲 Follow me on Instagram @robynbirkin to watch this strategy in action

Whether you're running on empty or already planning your next big move, you've had an awesome year.... or you want next year to be radically different - this episode is packed with actionable strategies to set your business up for sustainable success in 2025 (maybe a few hard truths in there too!)

Here’s what you’ll learn in this episode:

0:01 Reflections on 2024: How we’ve been planning for 2025 and what you can learn from it.

5:13 Addressing End-of-Year Exhaustion: Why some feel calm while others feel burnt out, and how to reset.

9:28 Fast Action Matters: How moving quickly (even imperfectly) sets you up for big wins.

17:02 Leveraging Support: Why asking for help is key to growth.

20:45 Consistency Over Perfection: How showing up regularly builds momentum.

26:34 The Long Game: How successful entrepreneurs focus on long-term strategies, not just short-term wins.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• Follow me on Instagram: @robynbirkin

Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I’m sharing mywords for 2025 and how they’re already influencing my decisions to grow a fulfilling, sustainable business.

I’ll take you through:

• Why I bravely shut down amulti-six-figure business in 2024 and started from scratch (yes, terrifying!).
• How mymastermind evolved from a side program to my signature offer and why I’m leaning intosimplicity over hustle this year.
• Thethree words for 2025 that are guiding every move I make in business:Simple, Seamless, and Space—and how you can apply them to your own entrepreneurial journey.

One of the biggest shifts this year has been my decision tocap the Peace and Profit Mastermind and focus on creating a moreintimate, high-touch experience (because who wants to get lost in a 200-person group program?Ewww, David.).

This decision is driven by my commitment todelivering a high-quality, results-focused space where every single member gets the absolute best of me and my team.

We already support our Mastermind clients with:

• Black Friday Click-and-Deploy Campaigns
• Done-for-you sales pages and lead magnet pages
• Canva templates for webinars and lead magnets

Everything is designed to help youmaximise profit with ease.

This year, we’re going even further. We’re creatingcustom GPTs tailored for our Mastermind members—designed to help you get3x the work done in the same amount of time.

Whether you’re in the early stages of your business or looking to simplify and scale, this episode will give you a fresh perspective on how togrow with both ease and intention.

🔗Learn more about Peace and Profit

I've just come out of a season of auditing dozens of businesses and one of the biggest things keeping these business owners from hitting $10k months consistently (and beyond to multi-six figures) that is also one of the easiest things to fix - is their offer suite.

Not all offers will make you enough profit.

Some offers sabotage other offers

In this episode, I'm speaking to four of the big offer suite mistakes that might be sabotaging your revenue, keeping you overworked, and preventing you from reaching your Sweet Six business goals.

Here’s what you’ll learn:

• What offers you need to have if you have a smallish audience (think: less than 10k on Instagram and/or your email list)
• 
  
• The two types of offers that will strangle your signature program if you don't do them well
• 
  
• Why having a 'full calendar' is not a flex
• 
  
• How to restructure your offer suite for peace AND profit.

LINKS + WORK WITH ROBYN

• Want personalised feedback on your business? Applications for the Peace & Profit Mastermind are now open for our March intake - if you would like personalised and in-depth advice on exactly how you can create your Sweet Six Business - let's chat. DM me  on Instagram @robynbirkin - we have an early bird offer that expires on 10 Feb.
• 
  
• Join the upcoming private podcast series on how to reverse engineer your Sweet Six business—DM me SECRET on Instagram for all the details.

If you’re ready to stop spinning your wheels and start building a lean, profitable business, this episode is a must-listen.

In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out? 😂), Instagram dropping a bunch of changes on us without notice (including a new app), Zuck making changes to fact checking and also secretly dropping really big and significant changes for health and wellness businesses running ads - specifically - we're speaking about how to diversify your audience growth channels and exactly what we're doing in my business to not only grow but diversify (after I had an 'all eggs in one basket' moment last year)

Here’s what you’ll learn:

• How recent TikTok bans and Instagram algorithm changes could impact your business.
• Why relying on a single platform for audience growth is a risky strategy.
• The power of email marketing and how to build a spider-web strategy to capture your audience across multiple channels.
• Key trends in consumer psychology for 2025 and how to adapt your marketing approach.
• Personal strategies for growing your podcast audience, leveraging Facebook ads, and mastering SEO-driven content.

Mentioned in this episode:

1. Download my free 2025 Trends Report: DM me “trends” on Instagram @robynbirkin.
2. Check out the Lead Magnet Report for insights on how we gained 1,500 subscribers in just 21 days.
3. Join our Batch Bootcamp this February to simplify and supercharge your content creation strategy.

If you’re ready to take control of your audience growth and diversify your strategy for a more resilient business, this episode is for you.

FOLLOWDaily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you’ve ever felt like things should be working in your business but they’re not, this episode will remind you that failure is part of the journey—and often leads to the best insights for success.

Here’s what you’ll learn:

• 00:00:30 Why failure is often the first step to discovering what truly works in business.
• 00:02:00 What went wrong with my podcast downloads in 2024—and why I’m doubling down on strategy this year.
• 00:08:15 The truth about passive income: my failed Etsy store and digital products experiment.
• 00:14:30 My struggles with Instagram growth, why I don’t care as much, and my simplified strategy for 2025.
• 00:20:00 Why my course Launch Easy Life didn’t meet my expectations—and how I’m leaning into my mastermind instead.
• 00:27:00 The indecision around my legacy business, RobinBirkin.com, and why I need to finally close this chapter.
• 00:31:00 How failing at exercise impacted my energy—and how I plan to make wellness a priority in 2025.
• From podcasting to Instagram to experimenting with passive income, 2024 was filled with lessons that only came through trying—and failing. In this episode, I reflect on the changes I’m making to create a more aligned, peaceful, and profitable 2025.

LINKS + WORK WITH ROBYN

• ⁠Download Peace and Profit Game Plan (Free Report): A 24-page actionable guide to help you build a peaceful, profitable business.
• ⁠Batched Bootcamp: Batch 90 days of Instagram content in just 2 weeks starting February 4. DM me for details and a 50% discount code.
• ⁠Apply for Peace + Profit Mastermind: My signature program to help you build a 6-figure+ business in part-time hours. Early bird enrollment is now open.

FOLLOW

• Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Here’s what you’ll learn:

• 00:02:30 Why you need to evaluate your 2024 budget before making 2025 investments.
• 00:06:15 The right percentage to pay yourself—and why balance is key.
• 00:08:30 What to invest in to grow your revenue sustainably.
• 00:11:00 Why the “perfect software” can cost you more than it’s worth.
• 00:13:45 The hidden costs of certifications and how to decide if they’re worth it.
• 00:19:00 Why peace should be your biggest priority in 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• Follow me on Instagram: @robynbirkin

From content strategies to program delivery and the key to standing out, in this podcast I'm speaking to three trends I'm seeing emerging in the market and how to leverage those for success and sales in 2025.

Oh, and if you want to go DEEP with me on what's hot and what's not in 2025 - download my free 2025 Business Trends Report—a 24-page guide packed with actionable tips and insights. Head to launcheasylife.com/trends or comment “Trends” on any of my Instagram posts to grab your copy.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• Follow me on Instagram: @robynbirkin

In fact, it’s more than possible, it’s reasonable, and absolutely achievable for anyone.

And I hit my first six figure business in just six hours per week (and grew from there) between naptimes and a part-time corporate job and today I’m sharing with you exactly how I achieved that and the core things I think were pivotal to achieving that result.

This episode is packed with practical advice and reflections that’ll help you reimagine how you approach your business in 2025.

Here’s what you’ll learn in this episode:

• 00:01 My journey to six figures while juggling a part-time job and parenting two young children.
• 
  
• 07:45 The scary decisions I made to streamline my business and reclaim time (and why self-belief might be one of your biggest assets)
• 
  
• 12:02 Why outsourcing is a game changer—and where to start.
• 
  
• 17:30 How live launching and email list growth doubled my revenue (and why it’s worth the sprint).
• 
  
• 23:45 The top strategies I used to grow my audience and attract ideal clients.
• 
  
• 31:00 Reflecting on 2024 and planning for a time-leveraged, scalable 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• 
  
• Follow me on Instagram: @robynbirkin

Here’s a little sneak peek:

[00:00:30] Why simplicity is your best growth strategy.

[00:03:15] How I restarted my business from scratch and rebuilt to six figures.

[00:06:45] Email Marketing and why I can assure you that you’re not sending too many emails

[00:13:10] The importance of standing out in a crowded market.

[00:16:30] Facebook ads: friend, foe, or both?

[00:25:50] Why Instagram is easier than you think when done right.

[00:34:00] Diversifying your marketing strategies for long-term success.

Big shout out to Vix Meldrew for this idea and also a shoutout to some other folks I mentioned in today’s podcast episode:

• Million Dollar Emails by Kirsten Roldan
• Get Paid Podcast by Claire Pelletreau

I currently have four places available for the January round of Peace + Profit - if you’d like to speak more about whether one of them is for you - you can reach out to me on Instagram or visit launcheasylife.com/mastermind.

Today, I’m diving into a better approach. We’re talking about how to take intentional, strategic breaks so that your business continues to grow—even while you’re enjoying holiday time. I’ll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It’s all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don’t take a nosedive. Let’s make 2025 your smoothest year yet!

Here’s What You’ll Learn in This Episode:

• 00:02:00 Why going “momentum zero” during school breaks sets you back more than you think.
• 
  
• 00:05:30 How to create sprint-rest cycles that work for part-time entrepreneurs and moms.
• 
  
• 00:07:00 Setting up automated systems and recurring revenue streams to secure income even when you’re off.
• 
  
• 00:09:30 Reverse engineering your revenue goals and planning your promotional calendar ahead of time.
• 
  
• 00:12:30 How to get ahead now in Q4, so you’re not playing catch-up in February 2025.

Links and Resources Mentioned:

• Apply for the Peace and Profit Mastermind
• 
  
• Follow me on Instagram: @robynbirkin
• 
  
• Schedule a call for early bird enrollment: Book Here

Here’s what you’ll learn in this episode:

• 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around.
• 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership.
• 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action.
• 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life.
• 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays.

Links and Resources Mentioned:

• Peace and Profit Mastermind Enrollment
• Follow me on Instagram: @robynbirkin
• Book recommendation: Unbound by Harriet Lerner
• My friend Laken Chinpoy’s tips on boundaries and thriving relationships: Follow Laken here

If so, you’re going to LOVE this little Chrome Extension.

It’s not *exactly* spying - but it is a giant eye opener that’s going to help you get super dialled in on exactly what is actually working on Instagram without getting sucked into the so called ‘experts’ who are telling you what’s working, without the receipts.

Want more?

• Apply for Peace & Profit Mastermind – Early Bird Enrollment
• Follow me on Instagram for updates and tips

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If the goal is to make a breadwinning wage from your business in 3 days per week - but what you’re doing isn’t landing right now - this is going to give you some major clues as to what you can work on in your business (or work with me on) to reach those goals.

I always remember when my daughter Olivia was in and out of hospital when she was a baby and while one hospital would turn us away every. Goddam. Time - the children’s hosptial would rush us straight through triage and admit us right away.

One day I asked why that was and the nurse at the children’s hospital gave me an answer I’ll never forget: the other hospital listens to maybe 2 kids chests per day. I listen to 100. And so - I can tell right away when a kid is really sick.

Well - that’s like me with women creating breadwinning businesses in part-time hours - all day my business is focused on supporting women through the Peace and Profit Mastermind

Tune in to discover:

• How your offers might be sabotaging your revenue (and how to fix them)
• The pre-launch secrets that make or break your sales
• Why some expenses need cutting, while others are worth every penny
• How to simplify your content strategy for maximum impact
• The mindset shifts that take you from overwhelmed to thriving
  

Resources Mentioned:

• Apply for Peace & Profit Mastermind – Early Bird Enrollment
• Follow me on Instagram for updates and tips

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Click here to learn more

Reminder: our early bird applications close 21 November.

The truth is that I do believe sometimes you need to invest in your business, and that sometimes you need to invest far more than the standard narrative of 10% - and that there are going to be times when, if you don’t, your business may shrivel up.

But…. I also believe that sometimes you don’t need to invest much, or even at all - and as someone who has more than 20 years’ experience in business - it’s about being strategic, understanding return on investment (and the cost of investing, as well as the cost of waiting or not addressing skills gaps) and planning like a CEO in your business.

In this episode, I share the times when I’ve invested and the thought process I’ve used to do that, give you a glimpse into how I budget (and what that might look like for you as you enter 2025) and some big red flags on when not to invest.

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In this episode, I’m walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you’re riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it’s designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions. 

Episode Highlights:

• [00:02] – Introduction and why setting aside time to plan will transform your year
• [02:26] – Reflecting on 2024: Identify what worked, what didn’t, and the hard truths that come with a year-end audit
• [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy
• [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers
• [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year
• [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals
• [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals
• [24:57] – Step 5: Setting up project management systems for seamless execution
• [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth

Links & Resources:

• Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here.
• Connect with me on Instagram: @RobynBirkin

This is the deep dive into someone's life you've been craving. Don't miss it.

Click here to join: www.launcheasylife.com/bts

Hint: Your BONUSES can do that for you.

Tune into this super short and actionable episode and discover not only what to include in your online course bonuses but also how you can strategically use your bonus suite to increase conversions into your program.

Want more?

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

It is… so frustrating when all you want are bigger launches but it feels like no matter what you’re doing, you’re stuck in a revenue plateau.

And I’ve been there.

And you feel like you’re doing absolutely everything on the launch ‘to-do list’

But there’s big names out there having million dollars launches while you’re stuck at $10k - $20 per launch.

What gives?

Well… the hard truth is that after working with dozens of signature creators there are usually some gaps between the six and 7 figure launches… and those who are stuck at 4 and figure figure sales and I’m spilling the beans today of 7 of them in this podcast episode.

If you want to learn what they’re doing that you’re not, listen in.

You’ll learn:

• The non-negotiables that high level CEO’s have
• How they’re creating more results (in less time)
• What you *think* nobody else is doing… but really all of the bigger names are
• Why a Mastermind is the best kept secret of the industry and how it could catapult your launches

Ready to take the next step?

Snag my FREE 16 Hour CEO Guide here and start earning more and working less

Applications are opening for my Mastermind VERY soon - click here to join the Waitlist

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you’re anything like me, you’ll scroll Instagram and save posts and reels that you like as ‘inspiration’ - but then how often do you ever go back and look at them when you’re creating content? Or… if you do, how long are you just scrolling through and feeling like it’s not actually saving you any time?

Well - can I recommend you try THIS hack. Listen and find out 🔥

Want more?

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

If you want to grow your online business - one of the absolute best ways to do that is to get in the room with people who are where you want to go and who have the types of businesses you want to create and learn from their behind the scenes because that’s absolutely where the real gold lies.

To that degree - each month in the Peace and Profit Mastermind I share a behind the scenes Engine Room Session with our squad so they too can learn exactly what we’re working on in the business.

One of the things I love seeing is who people have on their team, how they’ve hired them and what everyone is doing - so that’s exactly what I’m diving into in this podcast. It’s a whopper and I hope you absolutely LOVE IT

Links Mentioned

Download my 16 hour CEO Guide (and score an invite to my upcoming event)

Dive deeper into the tools and tech I use in my business

Join the waitlist for Peace + Profit

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

When you’re constantly feeling disregulated in your business or everything feels complicated that’s when you start spiralling, making poor decisions and… importantly - quitting.

So in this episode I’m talking all about the 5 ways I create more peace in my business. You’ll hear:

• The mindset hacks and mantra’s that help me stay calm (even when the sh*t hits the fan)
• How software can be a major source of peace… or a major source of anxiety
• Why I don’t believe evergreen funnels are less stressful (and what I do instead)
• Why I felt anxiety during the most recent school break

Tune into this episode all about how I create more peace in my business (P.S. It’s a goodie!)

Links Mentioned

• Download my 16 hour CEO Guide (and score an invite to my upcoming event)
• Dive deeper into the tools and tech I use in my business
• Join the waitlist for Peace + Profit

LINKS + WORK WITH ROBYN

• ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In this live I answer questions including 

• What to do if you’re multi-passionate and how to select just one topic for your niche
• What to do if you have multiple courses that lead into one another
• Whether you should focus on growing your lead magnet first or your email list
• What to consider when you’re choosing your business model

And in case you missed it - the doors are closing imminently to my program, Launch Easy Life - here’s all the details!

LINKS + WORK WITH ROBYN

• Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Because being accessible is killing your business

Here’s why:

You’re hoodwinked by the $27 and $67 offers online (and don’t understand that they’re not designed to be profitable)

There are two low ticket models in the market right now. The first is what’s called a SLO funnel (Self Liquidating Offer) and you’ll typically see these all over Facebook Ads. And I know that sometimes that feels so much easier (and less scary) than offering a program at a higher price, but here’s what you need to know:

Those products are only designed to offset ad spend, not deliver a product. And, they’re incredibly complex, so much so that I’d suggest they’re one of the most advanced business models out there. When you purchase one of these products, you’ll typically go through up to 50 iterations of the product before you find the right mix of Facebook Ads, Products and Sales Messaging (yes, I said Ads and Products with a plural). 

That’s because these products always require Facebook Ads, and what you don’t typically see is that on the backend there are at least 3 more products - a bump offer (add-on at checkout), an OTO (one time offer) that is presented to you at the purchase thank you page, and a high ticket or signature product that these programs are designed to lead into.

I filter every decision in my business through the lens of Peace + Profit Decisions. I ask myself:

Is this the easiest path?

Is this the quickest path?

Is this the most probable path?

To the peace + profit goals I have for my business: and in almost every scenario - the lower ticket programs are none of those.

You’re coming across as poor quality.

Regardless of how life changing your content is, when you provide really “accessible pricing” - what you actually might be doing is repelling your Cloud 9 Clients because they don’t believe the claims you make are as good as you say they are.

You’re leaving yourself no room to pay yourself.

When you’re not paying yourself enough in your business, you get burnt out really quickly.

When you’re rewarded for your business and it’s worth your time, effort and energy: you have the motivation and financial support to continue and grow.

You’re not leaving any room to expand with ads or team

If you have the dream to impact the world and grow (at all levels - not just financially) then the number 1 way to do that is to have enough wriggle room in your budget to not just pay yourself, but to also invest in advertising (ahhhh the dream of having leads and sales come through without you doing much at all - and saving so much time and energy), and saving time through adding team members such as a part-time VA.

If you’re only charging an ‘accessible’ price, then you’re going to struggle to be profitable and do those things.

One of the most empowering concepts I’ve learned in business (which has helped me grow so much more) is to be ok with leaving money on the table and make peace with not having products and services that are for everyone.

I focus on one to two core products at a peace + profit price that is perfect and high value for my Cloud 9 Clients and am ok if not everyone can afford to work with me.

So how do I make peace with some people not having my paid support?

Easy! Know what the most accessible price is? 

It’s free.

I invest in recording this podcast one to two times per week

I email my list once a week 

I provide exceptional value in every one of my lead magnets

And I show up with free value nearly every day on social media

Every day, I’m sharing knowledge with the most accessible product: free products.

And in doing that - I get to continue to grow and expand my business, deliver exceptional results to my clients and “be accessible” (and feel super at peace) to the people who cannot afford to work with me.

I’m speaking in this episode about the 3 types of revenue you need in your online business if you want both peace + profit.

If you primarily offer 1:1 services, your calendar might look like 5 - 7 back to back Zoom calls each and every day, and my friend… that is exhausting!

It’s also going to lead to burnout pretty fast and keep you tethered to your desk like a corporate zombie. The true joy of running an online business is that you get to attend Pilates on Friday, catch all of your kids athletics carnivals and catch up with your friends for coffee on a random Wednesday.

So if that’s you, I’m going to speak to the 3 types of revenue you need, that’s going to allow you to not only reclaim the freedom in your schedule (and give you back SO much energy) but also ensure that you’re continuing to grow your revenue (instead of being stuck at the $5k x single session revenue plateau.

And if you’re like yes, already! Then don’t miss my Signature Program Bootcamp - join me for a LIVE 3 day bootcamp next week where together we’ll completely map our your Signature Program - from pricing to your course promise, your modules breakdown to how to structure your payment plans.

Click here to join our Bootcamp!

LINKS + WORK WITH ROBYN

• Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

And their desire for that has generally been because they want more peace in their business alongside profit.

Unpopular opinion:going evergreen is not the answer.

I’m a firm believer that live launches can feel spacious and bring you more peace and profit in your business.

Tune in to find out exactly why.

And if you’d like to join the waitlist for my program, Launch Easy Life, click here.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Don't miss your chance to speak to me about how I can support you in your  business - ⁠here's all the details for Peace + Profit⁠.

If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now

LINKS + WORK WITH ROBYN

• ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠
• ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠
• ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠
• ⁠Want to launch an online course? Jump on the waitlist here.⁠
• ⁠Work with me in the Peace + Profit Mastermind⁠
• ⁠1:1 Coaching⁠

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

Don't miss your chance to speak to me about how I can support you in your  business - here's all the details for Peace + Profit.

If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Join Peace + Profit - my 6 month program established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with our Signature Success Framework, a big picture Strategy and a rock solid CEO mindset. 

Doors closing 23 August

Apply for Peace + Profit

Reach out to me on Instagram

In this episode, I’m breaking down a revenue simulation of exactly what I’d do to create a $50,000 Quarter in business - and I’ve based it conservatively - this is a great time in business to present offers to your clients, and importantly it’s a really great time (if you do it right) to set up your business for the first quarter of the following year.

It’s obviously nuanced and depends on the offers and type of business you have but tune in to get an idea of how I’d generate $50k in Q4.

And of course - it you’d like that kind of support in your business - the place to get it is within Peace + Profit (but doors are about to close so don’t sleep on it!)

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Doors closing 23 August

Apply for Peace + Profit

Reach out to me on Instagram

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I've worked with Laura in the Mastermind for several rounds and had the absolute pleasure of watching her business absolutely grow from the early days when she had a small but mighty Instagram following and was enrolling her earliest clients, to now having a consistent and ongoing enrolment of 1:1 clients, primarily through Instagram and on the brink of launching a truly well thought out Signature Program and Meta Ads Funnel.

You can hear in Laura's voice the passion she has for fertility coaching and supporting women through what is a truly difficult life experience, and in this podcast learn from:

• Her biggest business lessons
• How she got her first bits of traction in her online business
• How she got started and how she became a Fertility Coach
• How she supports women trying to conceive

ABOUT LAURA

Laura’s personal journey included failed fertility treatments, several unsuccessful rounds of IVF, and three heartbreaking pregnancy losses before completing her family with donor egg IVF.

She now supports women pursuing fertility treatments to build their families and helps them find control, confidence, and joy in a complicated process.

She is the author of the Positive Fertility Blog, was a featured author in the 2021 collaborative book, Infertility Success: Stories of Help and Hope for Your Journey.

CONNECT WITH LAURA

Instagram

Website

Work with Laura

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I’ll let you know straight off the bat that Nat is a ninja at Meta Ads (not just in execution but in the mindset required to run ads) and already came into the Mastermind with a great cost per lead for her ads.

The problem though was that her launch sales weren’t where she wanted them to be and she joined the Mastermind having come out of a launch that felt stressful and lacklustre. Immediately after joining - we went into a full review of her last launch and made a number of tweaks that included:

• Testing out a new ‘funnel’ experience
• Lengthening her doors open time so she had more time to promote
• Changing the way she promoted her launch and webinar
• Going through - line by line - her launch pages from her lead magnet and webinar pages right through to her sales page
• Supporting her day by day in the launch period with her social strategy

And the result? Not only 3x the course sales but an 11.25 return on ad spend and a far more profitable launch - but also a calmer and more even keel mindset during her launch.

Tune into our episode to learn Nat’s biggest shifts and takeaways from the launch.

Hey - you’re doing to want to know about these 👇

Free Masterclass - Sweet Six CEO Playbook

7 August

You’re going to want to come along to this webinar if you’re looking to step into your Sweet Six CEO Era ($100k - $500k per year, lean team and product suite, easy breezy launches and 20 hours or less work per week). I’ll be sharing 3 secrets to triple your course revenue and become your niche authority.

Click here to save your seat (there will be a replay)

Peace + Profit Mastermind

Applications open mid-August

Our next cohort begins on 1 September and this is traditionally one of our biggest cohorts and in fact, we’re expecting demand to be high to join us (with more than 40 people on the waitlist and only 6 available places).

Click here for details

Connect with Nat

Natalie Pickering is a Women’s Health and Natural Fertility Specialist and the founder of the Well Conceived Fertility Program. She helps women discover their individual obstacles to conception and put together a personalised plan to conceive their healthy baby.

You can find Natalie here:

Website

Instagram

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I move faster, I know I always want the shortcut and in a world where everything is either time or money—if you know me—you know that my time is PRECIOUS—so I’ll invest money to save time.

Moreso though—I actually get major anxiety when I’m operating (regardless of whether it’s a good season or bad) in a silo. I need that deeper interaction and I also want to be strategizing, riffing and getting feedback from someone more advanced than me.

And because I was never scared of investing, I always wanted the best and to me that always meant looking to work with coaches in a 1:1 capacity—which is always what I did.

That is, until at the end of 2021 my coach suggested this and YOU GUYS—it was an absolute game changer, and I’ve never looked back.

Tune into today’s episode for all the details—and if you’re not registered for this event next week—you’re missing out because this masterclass 👇 is filled with value (and quite honestly—truths I’ve never seen shared by anyone else). 

Save your seat here:

Free Masterclass - Sweet Six CEO Playbook

7 August

I’ll be sharing 3 secrets to triple your course revenue and become your niche authority.

Click here to save your seat (there will be a replay)

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Because the way you build and grow a Sweet Six Business is radically different than one that’s designed to reach 7 and 8 figures. 

Tune in for all the details.

Save the date 📌

Peace + Profit Mastermind

Join the waitlist here if you *think* you might be considering joining - you’re not obliged if you put your name down but you will receive first access to apply as well as our best offer.

Free Masterclass - Sweet Six CEO Playbook

7 August

I’ll be sharing 3 secrets to triple your course revenue and become your niche authority.

Click here to save your seat (there will be a replay)

Launch Easy Life

Doors Opening September

This is my signature program to help you knock the socks of your launches and turn your signature program into your business breadwinner.

Click here to jump on our waitlist (so you get early bird access *and* our best offer to join).

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Peace + Profit Mastermind

Applications open mid-August

Our next cohort begins on 1 September and this is traditionally one of our biggest cohorts and in fact, we’re expecting demand to be high to join us (with more than 40 people on the waitlist and only 6 available places).

Join the waitlist here if you *think* you might be considering joining - you’re not obliged if you put your name down but you will receive first access to apply as well as our best offer.

Join Waitlist

Free Masterclass - Sweet Six CEO Playbook

7 August

You’re going to want to come along to this webinar if you’re looking to step into your Sweet Six CEO Era ($100k - $500k per year, lean team and product suite, easy breezy launches and 20 hours or less work per week). I’ll be sharing 3 secrets to triple your course revenue and become your niche authority.

Click here to save your seat (there will be a replay)

Launch Easy Life

Doors Opening September

This is my signature program to help you knock the socks of your launches and turn your signature program into your business breadwinner.
Click here to jump on our waitlist (so you get early bird access *and* our best offer to join.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Here’s the dates and links you need:

Peace + Profit Mastermind

Applications open mid-August

Our next cohort begins on 1 September and this is traditionally one of our biggest cohorts and in fact, we’re expecting demand to be high to join us (with more than 40 people on the waitlist and only 6 available places).

Join the waitlist here if you *think* you might be considering joining - you’re not obliged if you put your name down but you will receive first access to apply as well as our best offer.

Join Waitlist

Free Masterclass - Sweet Six CEO Playbook

7 August

You’re going to want to come along to this webinar if you’re looking to step into your Sweet Six CEO Era ($100k - $500k per year, lean team and product suite, easy breezy launches and 20 hours or less work per week). I’ll be sharing 3 secrets to triple your course revenue and become your niche authority.

Click here to save your seat (there will be a replay)

Launch Easy Life

Doors Opening September

This is my signature program to help you knock the socks of your launches and turn your signature program into your business breadwinner.

Click here to jump on our waitlist (so you get early bird access *and* our best offer to join.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Because you see - we work with our clients A LOT on how to build their leads and sell their programs with the support of Meta Advertising for one simple reason: the majority of us want highly successful businesses…. In part-time hours.

And if you don’t have 60 - 80 hours per week to hustle in your business - something needs to give.

Facebook and Instagram Ads are one of the hardest working employees in my business - they work and continually optimise 365 days per year, 24/7 if I want them to and they convert.

They’re a literal game changer, to the point that whenever I see someone write that they’ve grown their business ‘all organically without ads’ all I can think of is ‘wow, that sounds slow and like hard work’ - because they’re like turning on a tap in your business for leads.

The truth is that at the time, I was consistently getting about 15 people into each cohort of my program. It reached a point when my intakes weren’t growing, and so I just knew inside that without a consistent flow of new leads into the business (more than what I was getting at the time) - my business would end up going backwards.

So I spent $10k USD on a DWY Facebook Ads Coach.

I share the full story in the episode (as well as some of the other things I’ve invested in over the course of my Facebook Ads journey) but the long and short of it is: I knew this was the logical next step, and that without it my business would stay stagnant and wither, and I invested in this before I’d reached a $100k annual revenue (but… it was the same year that I invested in this service that I did reached six figures - and have never really looked back). It took my cohorts to 40 - 45 (from that original 15).

This episode isn’t just about Facebook and Instagram Ads. In truth it’s about asking yourself where you really need to uplevel and where you might be preventing yourself from growing to the next stage in business.

Maybe your growth has stagnated.

Maybe your current audience is tapped out.

Maybe YOU are tapped out!

And if you have goals, it’s time to reverse engineer them and consider that if nothing changes, nothing changes.

It’s time for you to play a bigger game.

There's one question I've been asked more than anything else and it's this...

Robyn, how do you get SO much done in such a short period of time?

Because - I've never had the luxury of being able to get my business up and running in 40 - 60 hour weeks - it's ALL been between naptimes, a 9-5 or the school run - and... from my second year in business and ever since - we've had six figures +

Well - this is it! 

I've put together for you my entire weekly work schedule, my to-do list and everything I do in my business to help give you the tips, insights and strategies to help you thrive as a business owner in part-time hours.

It's called 16 hour CEO and it's a value-packed PDF that takes you behind the scenes in my business. Want a copy? It's totally free and it's at launcheasylife.com/ceo

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

This week’s tip is all about how to increase your Lead Magnet Conversion Rate - if you know me, you know I’m BIG on growing your email list (as I should be - it’s about 40% more effective for sales than social media). Tune in and learn:

What conversion rate you should be aiming for

3 funnel tips to increase the conversion rate of your lead magnet

What you need to know about how people are viewing your landing pages (and how that affects your lead magnet design)

Enjoyed this tip?

Please consider leaving a review for the podcast to signal to other listeners that the Signature Online Course Secrets Podcast is super valuable.

And

Make sure you’re subscribed so you find out about all of our future episodes on autopilot (and can grow your super successful business in part-time hours too!

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I knew this new free guide would be a winner and it has! It’s had more than 150 downloads in just a few days and the feedback has been incredible.

It’s my 16 hour CEO Guide and it’s a free 24 guide with exactly how I run a six figure+ business in just 16 hours per week - my full schedule, tips and the biggest game changers to support you in creating a thriving business in part-time hours.

You can grab it here.

So today on the podcast I’m sharing 4 reasons why your business isn’t growing.

Maybe you’re here because you’re just getting started and it feels like you’re just spending your days shouting into the void and geting zero traction.

Or maybe it feels like you’ve had some growth but now you’re stuck.

And when we get into this frame (I can tell you from my own experience here!) it’s the worst for comparisonitis. All of a sudden you’re trying to figure out what those other competitors are doing that has them growing faster than you and then you start signing up to their lead magnets and their webinars to figure out what their secret is. 

So distracting.

So why is it exactly that your business isn’t growing at the rate you’d like it to?

Tune into today’s podcast to find out the 4 reasons why.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

So what are five things I used to do or say in my business that I no longer do?

This is what I’m diving into in today’s podcast.

Tune in to listen to the full details.

There's one question I've been asked more than anything else and it's this...

Robyn, how do you get SO much done in such a short period of time?

Because - I've never had the luxury of being able to get my business up and running in 40 - 60 hour weeks - it's ALL been between nap times, a 9-5 or the school run - and... from my second year in business and ever since - we've had six figures +

Well - this is it! 

I've put together for you my entire weekly work schedule, my to-do list and everything I do in my business to help give you the tips, insights and strategies to help you thrive as a business owner in part-time hours.

It's called 16 hour CEO and it's a value-packed PDF that takes you behind the scenes in my business. Want a copy? It's totally free and it's at launcheasylife.com/ceo

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

And she also sold out the pilot round of her signature program with just over 300 Instagram Followers.

How’d she do it? That’s exactly what we dived into in the Signature Online Course Secrets podcast today.

Jay spoke about:

• How she came to join the Peace + Profit Mastermind (and how to apply that to big decisions you want to make in your business and life too)
• How she maintains focus and productivity (even though she is busy AF as a step-mama, with 3 revenue streams and someone who runs ultra-marathons)
• How she continues to always take action (and does the scary things to keep moving forward)
• A big deep dive into limiting beliefs and how we can sometimes self-sabotage what we really want in life
• How she sold out the pilot round of her program with relative ease (and without being super salesy) - while she was running a retreat (at 5x the OG price, and which sold out 50% of places almost immediately and completely reworking her 1:1 services into an incredibly valuable package offer)
• A few aha moments and tips she she has learned in the last 3 months 

I’m honestly so impressed by Jay as an action taker and someone who just shows up and gets things done! She is also currently prepping for the next round of her program.

Here’s how you can find Jay:

Jay is a certified Holistic Life Coach and Mind-Body Practitioner with a bachelor’s degree in behavioural science. She helps people who are feeling stuck in life and are ready to take that next step to rediscover who they are, what they value, identify and overcome old thought patterns and behaviours that are holding them back, to then discover what they really want and how to manifest it to live a more purposeful and goal kicking life.

Head to her website and subscribe to her newsletter

www.jayhamilton.com.au

Find her on socials:

@jayhamiltoncoach

DM her to find out about her next round of her online course Path to Purpose

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

What’s the last 12 months looked like in business?

Do I regret closing the life coaching business?

What’s going on in life?

Why the podcast name change?

What have I learned in the last 12 months?

What’s on the horizon here in my business

And in all honesty - has it been easy? No! It’s been pretty challenging to say the least (but so worth it).

I’m speaking to all of these things in the podcast today and honestly - I’ve written few notes but I mostly just hit record on this episode and riffed and allowed it to take me where it did.

LINKS + WORK WITH ME

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Once of the reasons I'm so beyond excited to welcome Alice is that I feel like we've each built our audiences in some ways that are similar, but also in many ways that are quite different, and so this is a call to action to everyone to know that there are many different ways to build an aligned business and grow your client base.

In today's episode we talk about

The three ways Alice has grown her audience and business

The power of authenticity and community

How to secure partnerships, collaborations and press for your business

How to keep showing up (even when you don't feel like it)

How to find your own voice (instead of feeling like you need to copy everyone else)

I KNOW you're going to love this chat.

About Alice Rose

Alice Rose is an internationally recognised coach, writer, speaker, business mentor and consultant. She supports women at all stages with her signature self compassionate Joy First approach. Supporting women through their fertility years (she is the CEO and founder of Fertility Life Raft), motherhood, not-motherhood and all things in between, she is passionate about working with empowered, intelligent women who want more. Awarded ‘Most Supportive’ (The Worst Girl Gang Ever audience) and featured in national and global press (Red, BBC, Stylist, The Telegraph, Harpers Bazaar) Alice is also a campaigner for better fertility communication with her work included at the Fertility Show (London, Birmingham); the Barbican, London and consulting with the BBC, Royal College of Obstetrics and Gynaecology, ESHRE and Ferring Pharmaceuticals in global social campaigns and international workshops on better fertility patient care.Alice has written for and been mentioned in multiple blogs and books (No One Talks About This Stuffl Ask me His Name; Big Fat Negative; The Worst Girl Gang Ever) and her podcast Fertility Life Raft has been recommended by Fearne Cotton; the Hi Lo Podcast; featured in the press, chosen for the Global Media Player and has received hundreds of positive reviews.

After 15 years in London, UK she now resides in the gorgeous Wiltshire countryside with her husband and three children and can be found drinking coffee; kitchen dancing; lake swimming and reading books (preferably one after the other, daily).

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Like... one minute you're inspired and outgoing and an absolute productivity powerhouse, and then the next minute you're feeling like you want to burn your business to the ground, never show your face on Social Media and just binge Netflix all day instead of working?

And then... because you're having those feelings - you're feeling like a constant failure in your business, thinking:

Why can't I just power through all the time?

Why can't I just work at night and get all the things done?

Why do I keep feeling like I need a break from my business?

Why does my thinking feel fuzzy right now *goddamit I need to think of 284 hooks for my upcoming month on Instagram?

If you're reading any of this and nodding your head, I'd love to share a giant aha moment I had a few years back that has literally saved my sanity, my energy, my business and made me 10x more productive:

You're actually not a tiny man, so stop trying to run your business like one.

You're a woman and our cycles and hormones are radically different - and therefore so is the way that we work. best.

Once I knew that - I instantly felt so much more at ease in my business.

So much of the pressure to 'be on' all the time, to work in 24 hour cycles, and the guilt I felt around having different levels of productivity and motivation in my business, faded away.

And instead, I started thinking about how I could leverage my hormones and cycle (note: even though I've had a hysterectomy, I still have my ovaries and fallopian tubes.. and brain 🤣 - half of our sex hormones come from our brain - so I still have a 'cycle' and all the female hormones) to thrive more in business.

And it's been a game changer, and something that will continue to be a work in progress.

And this is why I'm so excited to welcome my friend, cycle syncing genius for women and Mastermind Client, Kate Nguy to the podcast to talk about how we, as women, can radically shift the way we think in our business, our productivity levels and our success - by understanding and thriving with our cycles.

Tune into today's podcast episode and say hello to your new game-changing business strategy.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

There's nothing wrong with investing money in your business, but not all investments are worth it and especially not all of them are worth it in the beginning.

So today I'm going to tell you what investments you can scrap in the early days of your business, the exact investments I made in the early days of my business and how I justified them/where the money came from, and some of the things I believe are absolute non-negotiables in your business if you don't want to get ripped off later down the line.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

The market has shifted quite significantly in 2023 and now into 2024 and there's a few things in your content strategy and product suite that you may wish to tweak this year in order to get more clients through the door.

We're talking about:

• Why some content mediums might not be what you think
• Why some trends aren't giving you the full picture and why you can't just focus on visibility within your funnels
• How people's buying patterns have shifted over the last 12 months and what you can do if you're not getting as many clients as you used to

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm talking about 3 things I didn't do in my business. My hope is that you'll think of this through the lens of how you could be maximising your revenue and minimising your time in your business, and also, if any of these have been on your mind, give you the permission slip to drop a few balls.

That said, in this episode I also talk about how to find a balance between doing too much and not doing enough to get traction.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

And in my time working with Ang I had the pleasure of seeing behind the scenes into her business (and her life) and came away with one defining thought about her: girl is connected!

But also and something that I love and wholeheartedly agree with is that Ang doesn't just jump on trends and look at just doing one or two things - she really looks at her marketing and authority efforts as one big picture, and also spend a lot of 2022 and 2023 investing and experimenting with marketing and promotions that many of us would say was out of the box.

I even daresay that loads of what Ang does are things many business owners would say "oh I wouldn't do that" - but when business was rough for many business owners last year, I can tell you that Ang's business THRIVED.

Let me just give you a taste of what Ang has done over the last few years...

• 120 partnerships/collabs I did in 2023
• 150+ podcast interviews over last few years
• 16 speaking engagements locked in for 2024
• 8 podcast interviews locked in for 2024
• 40+ partnerships/collabs in pipeline for 2024

Imagine doing that for your business and the kinds of relationships you'd build. So, to that end, it's my pleasure to welcome Angela Henderson to the podcast to share with us all of her wisdom around how she builds powerful business relationships.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode we're talking all things websites. I still to this day remember creating my very first website: it was on a platform called Joomla and it was sooooo bad.

It's been a gradual process of learning about websites, bit by bit and ask any of my clients and they'll tell you - one of my favourite things to do is peek behind the hood of client websites.

And I've now worked with almost every type of website backend from Wix to Drupal, Squarespace to Joomla, Wordpress to Shopify, and I can hands down tell you that there are great... and also not so great website builders, and, page builders.

Tune into today's episode and I'll be sharing:

• The difference between proprietary websites and open source websites and what you need to consider
• The functionality you're missing out on with most of website and page builders on the market
• How your website might be costing you money
• My absolute favourite website and tech stack

LINKS TO CHECKOUT

• Wordpress.org
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Thrive Theme + Page Builder

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I remember feeling at a crossroads in life back in about 2017/2018. I was swamped by the guilt of motherhood and also feeling like I'd lost myself.

I was feeling deeply lonely in early motherhood of my two young girls and that amidst motherhood, I'd really just lost myself. I had wanted my babies for so long yet here I was feeling really guilty for even considering that there might be a life outside them and that maybe... they weren't the entirety of my purpose.

And so, I hired Simone Denny to help me reset and figure out exactly who I was and what exactly I wanted to do with my life. Helping women find their purpose is Simone's speciality and working with her was such a line in the sand moment for me.

As someone who has worked with so so so many women who may have had their own infertility journeys, or who have the embers of starting an online business but feel somewhat lost, I wanted to get Simone on today to speak to us about how we speak up for ourselves, how we figure out who we are and what we want from the world and how we navigate the mama guilt that comes from really and truly finding meaning in the work that we're doing... that often doesn't involve our children - and how we find peace, confidence and advocacy for ourselves in this time.

Join me for a beautiful chat to one of the most incredible life coaches I know about all things online business, finding your purpose and mama guilt.

About Simone

Simone Denny is a leading coach and practitioner dedicated to guiding individuals and groups through healing, empowerment and purpose. With a rich background in psychology and business from the University of Berkeley and Otago University, Simone utilizes diverse methodologies including Internal Family Systems, Life Coaching, Mind Detox Therapy, CBT, and Mindfulness. She empowers clients to cultivate deep inner transformation and uncover their true potential. 

Simone's empowering workshops and online group coaching programs, including her signature offerings Living with Purpose and the Hatchery Membership, are designed to inspire profound personal growth. Drawing from over a decade of experience, Simone infuses her work with authenticity and compassion, creating a safe space for individuals to explore and embrace their self-awareness,  and personal growth.  Simone is a campaigner for self-discovery, emotional liberation, and discovering a life of purpose and joy.

Find out more about Simone:

www.simonedenny.me

https://www.instagram.com/simonedennycoaching/

https://www.facebook.com/simonedennycoaching

Join Simone's Upcoming Retreat 

https://www.simonedenny.me/byronretreat

Free resources:

https://www.simonedenny.me/moving-from-inner-critic-to-inner-coach

https://www.simonedenny.me/15-powerful-questions-to-help-you-unlock-your-life-purpose

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you want to swipe and get instructions for our exact setup - you have to check out our Email Explosion Toolkit at launcheasylife.com/toolkit

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Click here to get a free 30 day trial of Kartra and if you want to see all of the tools I use in my business - check out my tools and resources page here.

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm talking about 4 things that nobody is talking about with online courses, that are actually super important.

The doors are currently OPEN to Launch Easy Life - my online course to help you create, launch and grow your signature online course really strategically

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm speaking from experience about what you need to consider before choosing to create a membership and why you might like to consider creating an online course first.

I think you'll be pretty surprised to learn what is actually involved. Tune in for all the details.

Any links mentioned in the show launcheasylife.com/playbook

LINKS + WORK WITH ROBYN

• Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
• Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
• Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
• Want to launch an online course? Jump on the waitlist here.
• Work with me in the Peace + Profit Mastermind
• 1:1 Coaching

FOLLOW

Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin