<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/smashingtheplateau/" rel="self" type="application/rss+xml"/><title><![CDATA[Smashing the Plateau]]></title><podcast:guid>4860652d-1677-5190-af3b-3171b0432565</podcast:guid><lastBuildDate>Mon, 06 Apr 2026 07:00:07 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Smashing the Plateau]]></copyright><managingEditor>Smashing the Plateau</managingEditor><itunes:summary><![CDATA[Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.

Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests share their journeys of transitioning from corporate to entrepreneurship, offering practical insights on how to do more of what you love and get paid what you’re worth, while taking greater control over your career destiny.

Along the way, you’ll hear real strategies for building a sustainable, fulfilling business on your terms—covering positioning, growth, decision-making, marketing, and mindset.

And woven throughout each conversation are insights from guests on the power of community—how belonging, support, and trusted peers can be the catalyst that helps you navigate uncertainty and accelerate your success.

If you’re leaving corporate or have already made the leap, this podcast will give you both inspiration and actionable strategies to build momentum.

✅ What listeners gain:
•	Intimate, high-trust stories from peers who’ve been there
•	Proven frameworks to support your growth
•	Clarity, structure, and practical next steps
•	Encouragement and insight into the role of community in long-term success

🎯 Take the next step:
Experience the power of community yourself.
👉 smashingtheplateau.com/guest

✉️ Not ready to join live yet? Stay connected.
👉 smashingtheplateau.com/news
]]></itunes:summary><image><url>https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg</url><title>Smashing the Plateau</title><link><![CDATA[https://smashingtheplateau.com/episodes/]]></link></image><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><itunes:owner><itunes:name>Smashing the Plateau</itunes:name></itunes:owner><itunes:author>Smashing the Plateau</itunes:author><description>Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own.

Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests share their journeys of transitioning from corporate to entrepreneurship, offering practical insights on how to do more of what you love and get paid what you’re worth, while taking greater control over your career destiny.

Along the way, you’ll hear real strategies for building a sustainable, fulfilling business on your terms—covering positioning, growth, decision-making, marketing, and mindset.

And woven throughout each conversation are insights from guests on the power of community—how belonging, support, and trusted peers can be the catalyst that helps you navigate uncertainty and accelerate your success.

If you’re leaving corporate or have already made the leap, this podcast will give you both inspiration and actionable strategies to build momentum.

✅ What listeners gain:
•	Intimate, high-trust stories from peers who’ve been there
•	Proven frameworks to support your growth
•	Clarity, structure, and practical next steps
•	Encouragement and insight into the role of community in long-term success

🎯 Take the next step:
Experience the power of community yourself.
👉 smashingtheplateau.com/guest

✉️ Not ready to join live yet? Stay connected.
👉 smashingtheplateau.com/news
</description><link>https://smashingtheplateau.com/episodes/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Stories and strategies from corporate refugees on building a business you love, doing meaningful work, and finding strength in community.]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Education"><itunes:category text="Self-Improvement"/></itunes:category><itunes:category text="Business"><itunes:category text="Careers"/></itunes:category><itunes:new-feed-url>https://feeds.captivate.fm/smashingtheplateau/</itunes:new-feed-url><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Stay Positive and Stay Relentless Featuring Gary Ireland</title><itunes:title>Stay Positive and Stay Relentless Featuring Gary Ireland</itunes:title><description><![CDATA[<p>Gary Ireland is a New York City–based employment attorney representing executives in transition, start-ups, and small businesses, with a particular focus on women leaders. He serves as outside general counsel to Maxus Systems, whose founder patented "virtual reality," recognized by <em>Popular Mechanics</em> as one of the "15 Patents That Changed the World."</p><p>He advises innovative companies on protecting their interests while pursuing strategic growth. Gary has secured impactful civil rights and discrimination victories, including a jury verdict with punitive damages against a municipality for repeated police beatings and a federal age discrimination win affirmed by the Second Circuit. He also led a $25 million beach renourishment initiative protecting public shoreline and private homes. Beyond the courtroom, Gary developed, and alongside the Ireland family and a broad coalition of supporters, helped lead the successful campaign to open the Boy Scouts of America — now the gender-neutral Scouting America — to girls, expanding opportunities to more than 170,000 young women.</p><p>The Ireland family story, featured in the <em>Daily Mail</em>, is now being developed into a feature film. Gary welcomes introductions to filmmakers and producers interested in creating an impactful and commercially successful project.</p><p>A graduate of Columbia University and New York Law School, Gary serves on the board of the Bella Abzug Leadership Institute, where he teaches a program he developed, Relentless Advocacy. He also coaches in the leadership program at Columbia Law School.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a coalition around a cause, stay relentless in the face of obstacles, and lead with purpose in both business and life.</p><p>Gary and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Gary's mission as an attorney and advocate [02:57]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How his daughter Sydney's scouting journey began [03:52]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The obstacle Sydney faced in joining the Boy Scouts [06:10]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How they built a coalition to create change [14:43]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of community and elected officials in their advocacy [15:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What it takes to sustain resilience over the long term [10:48]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Advice for leaders facing complex decisions and heavy obstacles [22:25]</li></ol><br/><p>Learn more about Gary at <u><a href="https://www.dailymail.co.uk/lifestyle/article-12907335/amp/sydney-ireland-fought-nine-years-boy-scouts-movie.html" rel="noopener noreferrer" target="_blank">https://www.dailymail.co.uk/lifestyle/article-12907335/amp/sydney-ireland-fought-nine-years-boy-scouts-movie.html</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.</p><p>Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.</p><p>We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.</p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of peer perspective.</strong></p><p>Join a live guest session and connect with experienced professionals navigating similar challenges:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Stay connected to the conversation.</strong></p><p>Get new episodes, reflections, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Gary Ireland is a New York City–based employment attorney representing executives in transition, start-ups, and small businesses, with a particular focus on women leaders. He serves as outside general counsel to Maxus Systems, whose founder patented "virtual reality," recognized by <em>Popular Mechanics</em> as one of the "15 Patents That Changed the World."</p><p>He advises innovative companies on protecting their interests while pursuing strategic growth. Gary has secured impactful civil rights and discrimination victories, including a jury verdict with punitive damages against a municipality for repeated police beatings and a federal age discrimination win affirmed by the Second Circuit. He also led a $25 million beach renourishment initiative protecting public shoreline and private homes. Beyond the courtroom, Gary developed, and alongside the Ireland family and a broad coalition of supporters, helped lead the successful campaign to open the Boy Scouts of America — now the gender-neutral Scouting America — to girls, expanding opportunities to more than 170,000 young women.</p><p>The Ireland family story, featured in the <em>Daily Mail</em>, is now being developed into a feature film. Gary welcomes introductions to filmmakers and producers interested in creating an impactful and commercially successful project.</p><p>A graduate of Columbia University and New York Law School, Gary serves on the board of the Bella Abzug Leadership Institute, where he teaches a program he developed, Relentless Advocacy. He also coaches in the leadership program at Columbia Law School.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a coalition around a cause, stay relentless in the face of obstacles, and lead with purpose in both business and life.</p><p>Gary and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Gary's mission as an attorney and advocate [02:57]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How his daughter Sydney's scouting journey began [03:52]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The obstacle Sydney faced in joining the Boy Scouts [06:10]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How they built a coalition to create change [14:43]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of community and elected officials in their advocacy [15:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What it takes to sustain resilience over the long term [10:48]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Advice for leaders facing complex decisions and heavy obstacles [22:25]</li></ol><br/><p>Learn more about Gary at <u><a href="https://www.dailymail.co.uk/lifestyle/article-12907335/amp/sydney-ireland-fought-nine-years-boy-scouts-movie.html" rel="noopener noreferrer" target="_blank">https://www.dailymail.co.uk/lifestyle/article-12907335/amp/sydney-ireland-fought-nine-years-boy-scouts-movie.html</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.</p><p>Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.</p><p>We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.</p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of peer perspective.</strong></p><p>Join a live guest session and connect with experienced professionals navigating similar challenges:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Stay connected to the conversation.</strong></p><p>Get new episodes, reflections, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/stay-positive-and-stay-relentless-featuring-gary-ireland]]></link><guid isPermaLink="false">0c9a696a-5d16-4f00-835f-e408b609e2dd</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 Apr 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0c9a696a-5d16-4f00-835f-e408b609e2dd.mp3" length="26330972" type="audio/mpeg"/><itunes:duration>27:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>833</itunes:episode><podcast:episode>833</podcast:episode></item><item><title>One Click-Real Consequences Featuring Joe Hill</title><itunes:title>One Click-Real Consequences Featuring Joe Hill</itunes:title><description><![CDATA[<p>Joe brings over 20 years of experience in technology and specializes in cybersecurity awareness for small businesses.</p><p>In today's episode of Smashing the Plateau, you will learn how to protect your small business from cyber threats and how to transition from corporate employee to entrepreneur.</p><p>Joe and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Joe's career journey in technology [01:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why Joe started his own business [02:42]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How Joe decided on his business model [04:52]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Joe knew about courses and community [05:30]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Surprises when rolling out courses and community [06:24]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to know when a course is good enough to release [07:34]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Decision making as an entrepreneur vs. employee [08:55]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Lessons learned from choosing the wrong platform [10:16]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Finding support resources for decision making [11:27]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Navigating the ups and downs of business [13:12]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How Joe defines success as an entrepreneur [15:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to identify and avoid phishing attacks [18:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to find your community as an entrepreneur [19:53]</li></ol><br/><p>Learn more about Joe at <u><a href="https://www.cybersmartresource.com" rel="noopener noreferrer" target="_blank">https://www.cybersmartresource.com</a></u>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.</p><p>Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.</p><p>We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.</p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of peer perspective.</strong></p><p>Join a live guest session and connect with experienced professionals navigating similar challenges:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Stay connected to the conversation.</strong></p><p>Get new episodes, reflections, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Joe brings over 20 years of experience in technology and specializes in cybersecurity awareness for small businesses.</p><p>In today's episode of Smashing the Plateau, you will learn how to protect your small business from cyber threats and how to transition from corporate employee to entrepreneur.</p><p>Joe and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Joe's career journey in technology [01:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why Joe started his own business [02:42]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How Joe decided on his business model [04:52]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Joe knew about courses and community [05:30]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Surprises when rolling out courses and community [06:24]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to know when a course is good enough to release [07:34]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Decision making as an entrepreneur vs. employee [08:55]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Lessons learned from choosing the wrong platform [10:16]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Finding support resources for decision making [11:27]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Navigating the ups and downs of business [13:12]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How Joe defines success as an entrepreneur [15:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to identify and avoid phishing attacks [18:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to find your community as an entrepreneur [19:53]</li></ol><br/><p>Learn more about Joe at <u><a href="https://www.cybersmartresource.com" rel="noopener noreferrer" target="_blank">https://www.cybersmartresource.com</a></u>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.</p><p>Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.</p><p>We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.</p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of peer perspective.</strong></p><p>Join a live guest session and connect with experienced professionals navigating similar challenges:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Stay connected to the conversation.</strong></p><p>Get new episodes, reflections, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/one-click-real-consequences-featuring-joe-hill]]></link><guid isPermaLink="false">3796069f-91e8-4889-bc4c-588208277e73</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 30 Mar 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3796069f-91e8-4889-bc4c-588208277e73.mp3" length="22489086" type="audio/mpeg"/><itunes:duration>23:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>832</itunes:episode><podcast:episode>832</podcast:episode></item><item><title>How to Use Financial Data to Make Confident Business Decisions Featuring Kirsten Graham</title><itunes:title>How to Use Financial Data to Make Confident Business Decisions Featuring Kirsten Graham</itunes:title><description><![CDATA[<p>Kirsten is a business strategist and outsourcing expert with a decade of experience helping entrepreneurs take control of their finances and scale with confidence. She has guided countless business owners through the process of hiring and working with Bookkeeping Virtual Assistants, giving them the tools and systems they need to understand their numbers and make smarter financial decisions. Her work through the Love Your Profit program focuses on simplifying bookkeeping, reducing financial stress, and helping business owners build the support teams that allow them to thrive.</p><p>In today's episode of Smashing the Plateau, you will learn how to build confidence through financial clarity and strategic delegation to scale your business.</p><p>Kirsten and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What is behind becoming a business strategist and outsourcing expert [01:50]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why understanding your numbers builds confidence [03:26]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to protect and build your confidence as an entrepreneur [05:35]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Key things corporate refugees can do to make their business thrive [07:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Examples of entrepreneurs who left corporate and succeeded [10:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to determine when it's time to pivot [12:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Data versus intuition in business decisions [14:03]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Working yourself out of your business as a growth strategy [15:51]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Kirsten helps people outsource and why [16:58]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Stories of entrepreneurs who outsourced bookkeeping [18:27]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of community and peer support [21:56]</li></ol><br/><p>Learn more about Kirsten at:</p><p>YouTube:<a href="https://youtube.com/@sixfigurebusinesscoaching" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://youtube.com/@sixfigurebusinesscoaching" rel="noopener noreferrer" target="_blank">https://youtube.com/@sixfigurebusinesscoaching</a></u></p><p>Website:<a href="https://sixfigurebusinesscoaching.com/" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://sixfigurebusinesscoaching.com/" rel="noopener noreferrer" target="_blank">https://sixfigurebusinesscoaching.com/</a></u></p><p>Facebook Page:<a href="https://www.facebook.com/SixFigureBusinessCoaching" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.facebook.com/SixFigureBusinessCoaching" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SixFigureBusinessCoaching</a></u></p><p>Facebook:<a href="https://www.facebook.com/kirsten.graham.3517" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.facebook.com/kirsten.graham.3517" rel="noopener noreferrer" target="_blank">https://www.facebook.com/kirsten.graham.3517</a></u></p><p>LinkedIn:<a href="https://www.linkedin.com/in/kirstengrahamsfbc/" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.linkedin.com/in/kirstengrahamsfbc/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kirstengrahamsfbc/</a></u></p><p>Instagram:<a href="https://www.instagram.com/sfbizcoaching/" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.instagram.com/sfbizcoaching/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/sfbizcoaching/</a></u></p><p>Tiktok<a href="https://www.tiktok.com/@sfbizcoaching?_t=ZS-90tUPiAZqvl&amp;_r=1" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.tiktok.com/@sfbizcoaching?_t=ZS-90tUPiAZqvl&amp;_r=1" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@sfbizcoaching?_t=ZS-90tUPiAZqvl&amp;_r=1</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Kirsten is a business strategist and outsourcing expert with a decade of experience helping entrepreneurs take control of their finances and scale with confidence. She has guided countless business owners through the process of hiring and working with Bookkeeping Virtual Assistants, giving them the tools and systems they need to understand their numbers and make smarter financial decisions. Her work through the Love Your Profit program focuses on simplifying bookkeeping, reducing financial stress, and helping business owners build the support teams that allow them to thrive.</p><p>In today's episode of Smashing the Plateau, you will learn how to build confidence through financial clarity and strategic delegation to scale your business.</p><p>Kirsten and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What is behind becoming a business strategist and outsourcing expert [01:50]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why understanding your numbers builds confidence [03:26]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to protect and build your confidence as an entrepreneur [05:35]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Key things corporate refugees can do to make their business thrive [07:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Examples of entrepreneurs who left corporate and succeeded [10:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to determine when it's time to pivot [12:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Data versus intuition in business decisions [14:03]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Working yourself out of your business as a growth strategy [15:51]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What Kirsten helps people outsource and why [16:58]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Stories of entrepreneurs who outsourced bookkeeping [18:27]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of community and peer support [21:56]</li></ol><br/><p>Learn more about Kirsten at:</p><p>YouTube:<a href="https://youtube.com/@sixfigurebusinesscoaching" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://youtube.com/@sixfigurebusinesscoaching" rel="noopener noreferrer" target="_blank">https://youtube.com/@sixfigurebusinesscoaching</a></u></p><p>Website:<a href="https://sixfigurebusinesscoaching.com/" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://sixfigurebusinesscoaching.com/" rel="noopener noreferrer" target="_blank">https://sixfigurebusinesscoaching.com/</a></u></p><p>Facebook Page:<a href="https://www.facebook.com/SixFigureBusinessCoaching" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.facebook.com/SixFigureBusinessCoaching" rel="noopener noreferrer" target="_blank">https://www.facebook.com/SixFigureBusinessCoaching</a></u></p><p>Facebook:<a href="https://www.facebook.com/kirsten.graham.3517" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.facebook.com/kirsten.graham.3517" rel="noopener noreferrer" target="_blank">https://www.facebook.com/kirsten.graham.3517</a></u></p><p>LinkedIn:<a href="https://www.linkedin.com/in/kirstengrahamsfbc/" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.linkedin.com/in/kirstengrahamsfbc/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kirstengrahamsfbc/</a></u></p><p>Instagram:<a href="https://www.instagram.com/sfbizcoaching/" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.instagram.com/sfbizcoaching/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/sfbizcoaching/</a></u></p><p>Tiktok<a href="https://www.tiktok.com/@sfbizcoaching?_t=ZS-90tUPiAZqvl&amp;_r=1" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.tiktok.com/@sfbizcoaching?_t=ZS-90tUPiAZqvl&amp;_r=1" rel="noopener noreferrer" target="_blank">https://www.tiktok.com/@sfbizcoaching?_t=ZS-90tUPiAZqvl&amp;_r=1</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-financial-data-to-make-confident-business-decisions-featuring-kirsten-graham]]></link><guid isPermaLink="false">143f2c2c-a268-4df1-bc78-a742624c6067</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Mar 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/143f2c2c-a268-4df1-bc78-a742624c6067.mp3" length="25959015" type="audio/mpeg"/><itunes:duration>27:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>831</itunes:episode><podcast:episode>831</podcast:episode></item><item><title>How to Market Authentically and Build Team Even as Solopreneur Featuring Jane Wesman</title><itunes:title>How to Market Authentically and Build Team Even as Solopreneur Featuring Jane Wesman</itunes:title><description><![CDATA[<p>Jane Wesman, founder of Jane Wesman Public Relations, Inc., is one of the country's top experts in book publicity and marketing with an impressive track record of creating national bestsellers, particularly in the areas of business, leadership, and personal growth. The author of Dive Right In - The Sharks Won't Bite, Jane is also a mentor and advisor to entrepreneurs and startups. A strong believer in giving back, Jane currently serves as co-president of the nonprofit organization Women's Media Group.</p><p>In today's episode of Smashing the Plateau, you will learn how to build an authentic marketing foundation that attracts clients without draining your energy.</p><p>Jane and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Jane's involvement with NAWBO and Women's Media Group [03:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why marketing feels like an energy leak for many entrepreneurs [03:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of building an authentic website as your foundation [05:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why you can't do everything in marketing and must choose strategically [06:06]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The problem with trying to be something for everyone [07:01]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why LinkedIn and newsletters are essential for consultants [08:08]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to integrate your website, LinkedIn, and newsletter [08:39]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why you need to go narrow and go deep with your expertise [09:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How Jane stayed focused on book marketing and said no to other opportunities [11:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Using outside services and building a team for marketing [13:06]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Other marketing channels: speaking, podcasts, and guest articles [14:58]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of consistency in marketing [15:36]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why everyone needs a team, even solopreneurs [16:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The value of being involved in nonprofit organizations [20:09]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leadership lessons Jane learned from volunteer work [21:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why being a member isn't enough—you need to join committees or boards [23:31]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Jane's key message: start with your website and be consistent [25:23]</li></ol><br/><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Jane Wesman, founder of Jane Wesman Public Relations, Inc., is one of the country's top experts in book publicity and marketing with an impressive track record of creating national bestsellers, particularly in the areas of business, leadership, and personal growth. The author of Dive Right In - The Sharks Won't Bite, Jane is also a mentor and advisor to entrepreneurs and startups. A strong believer in giving back, Jane currently serves as co-president of the nonprofit organization Women's Media Group.</p><p>In today's episode of Smashing the Plateau, you will learn how to build an authentic marketing foundation that attracts clients without draining your energy.</p><p>Jane and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Jane's involvement with NAWBO and Women's Media Group [03:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why marketing feels like an energy leak for many entrepreneurs [03:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of building an authentic website as your foundation [05:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why you can't do everything in marketing and must choose strategically [06:06]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The problem with trying to be something for everyone [07:01]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why LinkedIn and newsletters are essential for consultants [08:08]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to integrate your website, LinkedIn, and newsletter [08:39]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why you need to go narrow and go deep with your expertise [09:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How Jane stayed focused on book marketing and said no to other opportunities [11:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Using outside services and building a team for marketing [13:06]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Other marketing channels: speaking, podcasts, and guest articles [14:58]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of consistency in marketing [15:36]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why everyone needs a team, even solopreneurs [16:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The value of being involved in nonprofit organizations [20:09]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Leadership lessons Jane learned from volunteer work [21:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why being a member isn't enough—you need to join committees or boards [23:31]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Jane's key message: start with your website and be consistent [25:23]</li></ol><br/><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-market-authentically-and-build-team-even-as-solopreneur-featuring-jane-wesman]]></link><guid isPermaLink="false">49107224-9dd2-42ba-8fc1-319c539c5d71</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Mar 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/49107224-9dd2-42ba-8fc1-319c539c5d71.mp3" length="26647832" type="audio/mpeg"/><itunes:duration>27:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>830</itunes:episode><podcast:episode>830</podcast:episode></item><item><title>How to Build Your Brand with LinkedIn Live Strategy Featuring Nina Froriep</title><itunes:title>How to Build Your Brand with LinkedIn Live Strategy Featuring Nina Froriep</itunes:title><description><![CDATA[<p>Nina is a LinkedIn™️ Brand Builder and Content and Engagement Strategist for Creators, Coaches, and Consultants. She works with service-based entrepreneurs and visual artists to develop strategies and create digital content that helps them grow their businesses organically on LinkedIn.</p><p>Nina is a "recovering" film producer and documentary filmmaker. She has worked on Emmy award-winning documentaries, including one she produced, Abraham's Children.</p><p>Nina is a visual artist and loves spending time in her native Switzerland with her owner, Tigger, an 11-pound Dachshund mix who has her well-trained.</p><p>In today's episode of Smashing the Plateau, you will learn how to use LinkedIn Live to build your brand and grow your business without the weekly commitment of a podcast.</p><p>Nina and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What is LinkedIn Live [04:04]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The technical setup process for LinkedIn Live [05:47]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What format to use for your LinkedIn Live shows [08:37]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What doesn't work as a LinkedIn Live strategy [10:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The differences between LinkedIn Live and podcasts [13:18]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Strategies for interacting with your audience [17:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to foster community interaction during LinkedIn Live [20:15]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Repurposing LinkedIn Live content into conversation highlights [22:04]</li></ol><br/><p>Learn more about Nina at <u><a href="https://clockwiseproductions.com" rel="noopener noreferrer" target="_blank">https://clockwiseproductions.com</a></u> and <u><a href="https://www.linkedin.com/in/nina-froriep/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nina-froriep/</a></u>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Nina is a LinkedIn™️ Brand Builder and Content and Engagement Strategist for Creators, Coaches, and Consultants. She works with service-based entrepreneurs and visual artists to develop strategies and create digital content that helps them grow their businesses organically on LinkedIn.</p><p>Nina is a "recovering" film producer and documentary filmmaker. She has worked on Emmy award-winning documentaries, including one she produced, Abraham's Children.</p><p>Nina is a visual artist and loves spending time in her native Switzerland with her owner, Tigger, an 11-pound Dachshund mix who has her well-trained.</p><p>In today's episode of Smashing the Plateau, you will learn how to use LinkedIn Live to build your brand and grow your business without the weekly commitment of a podcast.</p><p>Nina and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What is LinkedIn Live [04:04]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The technical setup process for LinkedIn Live [05:47]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What format to use for your LinkedIn Live shows [08:37]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What doesn't work as a LinkedIn Live strategy [10:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The differences between LinkedIn Live and podcasts [13:18]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Strategies for interacting with your audience [17:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to foster community interaction during LinkedIn Live [20:15]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Repurposing LinkedIn Live content into conversation highlights [22:04]</li></ol><br/><p>Learn more about Nina at <u><a href="https://clockwiseproductions.com" rel="noopener noreferrer" target="_blank">https://clockwiseproductions.com</a></u> and <u><a href="https://www.linkedin.com/in/nina-froriep/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nina-froriep/</a></u>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-your-brand-with-linkedin-live-strategy-featuring-nina-froriep]]></link><guid isPermaLink="false">c5af6f6d-d5b8-40cd-af22-73ca1590272d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Mar 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c5af6f6d-d5b8-40cd-af22-73ca1590272d.mp3" length="36042504" type="audio/mpeg"/><itunes:duration>25:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>829</itunes:episode><podcast:episode>829</podcast:episode></item><item><title>How to Overcome the Limiting Beliefs Holding You Back Featuring Curtis McCullom</title><itunes:title>How to Overcome the Limiting Beliefs Holding You Back Featuring Curtis McCullom</itunes:title><description><![CDATA[<p>Curtis McCullom helps CEOs, founders, and entrepreneurs eliminate the blind spots that have silently held them back since childhood—unlocking greater income, confidence, and personal freedom. Through his LGET Mindset™ framework (Learn, Grow, Expand, Transform) and powerful modalities like NLP, Mental Emotional Release® (MER), and Hypnotherapy, he facilitates reprogramming subconscious blocks for deep, lasting transformation.</p><p>In today's episode of Smashing the Plateau, you will learn how to break through invisible ceilings by reprogramming subconscious blocks for deep, lasting transformation.</p><p>Curtis and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Curtis's career journey from financial services to mindset coaching [02:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What triggered his transition from financial services [04:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why executive coaching wasn't enough [05:09]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The difference between conscious and subconscious behavior [05:20]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How the LGET framework was created [06:55]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Curtis's ideal client and invisible ceilings [08:26]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>An example of breaking through relationship blocks [09:15]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to acknowledge problems without identifying with them [11:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of diaphragmatic breathing [12:20]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The one-day mindset reset process [14:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The mindset shift from employee to entrepreneur [15:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why undervaluing your worth is common [17:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The biggest blocks people face [18:44]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Curtis's personal story about sabotaging success [19:36]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How peers and community help overcome blocks [22:30]</li></ol><br/><p>Curtis would love to offer your audience two powerful resources at a special rate:</p><p><strong>From Anxious to Aligned: The Anxiety Reframe Kit</strong> — normally $297, but available to your listeners for just $27. This proven system helps flip anxiety into clarity, confidence, and focus in minutes. <u><a href="http://bespokehpcanxietyreframe.bespokehpc.com/home" rel="noopener noreferrer" target="_blank">Bespokehpcanxietyreframe.bespokehpc.com/home</a></u></p><p><strong>Discover &amp; Align: 60-Minute Breakthrough Session</strong> — normally $500, but available to your listeners for only $97. In this personalized session, Curtis helps uncover core values, reveal hidden blind spots, and realign mindset so you can move forward with clarity and confidence. <u><a href="http://bespokehpcvaluesdiscovery.bespokehpc.com/home" rel="noopener noreferrer" target="_blank">Bespokehpcvaluesdiscovery.bespokehpc.com/home</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Curtis McCullom helps CEOs, founders, and entrepreneurs eliminate the blind spots that have silently held them back since childhood—unlocking greater income, confidence, and personal freedom. Through his LGET Mindset™ framework (Learn, Grow, Expand, Transform) and powerful modalities like NLP, Mental Emotional Release® (MER), and Hypnotherapy, he facilitates reprogramming subconscious blocks for deep, lasting transformation.</p><p>In today's episode of Smashing the Plateau, you will learn how to break through invisible ceilings by reprogramming subconscious blocks for deep, lasting transformation.</p><p>Curtis and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Curtis's career journey from financial services to mindset coaching [02:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What triggered his transition from financial services [04:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why executive coaching wasn't enough [05:09]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The difference between conscious and subconscious behavior [05:20]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How the LGET framework was created [06:55]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Curtis's ideal client and invisible ceilings [08:26]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>An example of breaking through relationship blocks [09:15]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to acknowledge problems without identifying with them [11:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of diaphragmatic breathing [12:20]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The one-day mindset reset process [14:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The mindset shift from employee to entrepreneur [15:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why undervaluing your worth is common [17:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The biggest blocks people face [18:44]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Curtis's personal story about sabotaging success [19:36]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How peers and community help overcome blocks [22:30]</li></ol><br/><p>Curtis would love to offer your audience two powerful resources at a special rate:</p><p><strong>From Anxious to Aligned: The Anxiety Reframe Kit</strong> — normally $297, but available to your listeners for just $27. This proven system helps flip anxiety into clarity, confidence, and focus in minutes. <u><a href="http://bespokehpcanxietyreframe.bespokehpc.com/home" rel="noopener noreferrer" target="_blank">Bespokehpcanxietyreframe.bespokehpc.com/home</a></u></p><p><strong>Discover &amp; Align: 60-Minute Breakthrough Session</strong> — normally $500, but available to your listeners for only $97. In this personalized session, Curtis helps uncover core values, reveal hidden blind spots, and realign mindset so you can move forward with clarity and confidence. <u><a href="http://bespokehpcvaluesdiscovery.bespokehpc.com/home" rel="noopener noreferrer" target="_blank">Bespokehpcvaluesdiscovery.bespokehpc.com/home</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-overcome-the-limiting-beliefs-holding-you-back-featuring-curtis-mccullom]]></link><guid isPermaLink="false">8c1bcb97-b250-4ca9-aee9-c121c17b324d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Mar 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8c1bcb97-b250-4ca9-aee9-c121c17b324d.mp3" length="26669141" type="audio/mpeg"/><itunes:duration>27:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>828</itunes:episode><podcast:episode>828</podcast:episode></item><item><title>How to Reach Financial Sustainability Within Your First Business Year Featuring Madeleine Niebauer</title><itunes:title>How to Reach Financial Sustainability Within Your First Business Year Featuring Madeleine Niebauer</itunes:title><description><![CDATA[<p>Madeleine Niebauer is a seasoned executive with two decades of experience across the private, public, and nonprofit sectors. Madeleine spent five years as a Chief of Staff at Teach For America. She loved the fast-paced, ever-changing nature of the work and the ability to truly leverage a leader's time so they could be more productive and successful. She knew many leaders could benefit from this service on a part-time basis, which inspired her to launch VChief.</p><p>Prior to joining TFA, Madeleine was a strategy consultant for foundations and nonprofit organizations at The Bridgespan Group. Earlier in her career, Madeleine managed a tutoring center with SCORE! Educational Centers and served in the Peace Corps in Ivory Coast.</p><p>Madeleine earned a BA with honors from Stanford University and an MBA from Columbia Business School. She lives in Madison, Wisconsin with her three children, who all share her love of globetrotting, camping, and family fun.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a scalable service business that doesn't depend on you doing all the work.</p><p>Madeleine and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Madeleine's career journey and what prompted her to start VChief [02:28]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How she experienced product market fit in real time [03:57]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The decision to not take on more clients herself [05:01]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Shifting from technician to CEO [06:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>When she decided to build a company instead of being a solopreneur [09:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How long it took to reach financial sustainability [10:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her approach to marketing beyond her network [11:27]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The support she brought on along the way [13:29]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Hiring fractional and part-time help strategically [14:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The trigger for rapid growth after COVID [18:46]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her experience with community and peer groups [20:19]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to stop being the bottleneck in your business [23:32]</li></ol><br/><p>Learn more about Madeleine at <u><a href="https://www.vchiefs.com" rel="noopener noreferrer" target="_blank">https://www.vchiefs.com</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Madeleine Niebauer is a seasoned executive with two decades of experience across the private, public, and nonprofit sectors. Madeleine spent five years as a Chief of Staff at Teach For America. She loved the fast-paced, ever-changing nature of the work and the ability to truly leverage a leader's time so they could be more productive and successful. She knew many leaders could benefit from this service on a part-time basis, which inspired her to launch VChief.</p><p>Prior to joining TFA, Madeleine was a strategy consultant for foundations and nonprofit organizations at The Bridgespan Group. Earlier in her career, Madeleine managed a tutoring center with SCORE! Educational Centers and served in the Peace Corps in Ivory Coast.</p><p>Madeleine earned a BA with honors from Stanford University and an MBA from Columbia Business School. She lives in Madison, Wisconsin with her three children, who all share her love of globetrotting, camping, and family fun.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a scalable service business that doesn't depend on you doing all the work.</p><p>Madeleine and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Madeleine's career journey and what prompted her to start VChief [02:28]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How she experienced product market fit in real time [03:57]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The decision to not take on more clients herself [05:01]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Shifting from technician to CEO [06:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>When she decided to build a company instead of being a solopreneur [09:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How long it took to reach financial sustainability [10:23]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her approach to marketing beyond her network [11:27]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The support she brought on along the way [13:29]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Hiring fractional and part-time help strategically [14:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The trigger for rapid growth after COVID [18:46]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her experience with community and peer groups [20:19]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to stop being the bottleneck in your business [23:32]</li></ol><br/><p>Learn more about Madeleine at <u><a href="https://www.vchiefs.com" rel="noopener noreferrer" target="_blank">https://www.vchiefs.com</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-reach-financial-sustainability-within-your-first-business-year-featuring-madeleine-niebauer]]></link><guid isPermaLink="false">8b40c597-7339-4914-bc66-95d7e72d53de</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Feb 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/8b40c597-7339-4914-bc66-95d7e72d53de.mp3" length="26600184" type="audio/mpeg"/><itunes:duration>27:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>827</itunes:episode><podcast:episode>827</podcast:episode></item><item><title>How to Turn LinkedIn Connections Into Loyal Long-Term Business Relationships Featuring Janice Porter</title><itunes:title>How to Turn LinkedIn Connections Into Loyal Long-Term Business Relationships Featuring Janice Porter</itunes:title><description><![CDATA[<p>Janice began her career as a teacher, was a corporate trainer for many years, and have now found her niche in coaching business owners to network at a world-class level. For the past several years, she has owned her own business. She is committed to showing others how to grow their businesses and training them to build and sustain solid relationships with past, present, and future customers to lead to more sales and more referrals.</p><p>In today's episode of Smashing the Plateau, you will learn how to build authentic business relationships through sustainable daily habits and strategic LinkedIn networking.</p><p>Janice and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The power of long-term relationships in business [02:54]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to overcome overwhelm when balancing client work and business development [04:04]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of finding your rhythm with relationship building [06:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Creating sustainable habits for LinkedIn engagement [06:46]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Using greeting cards and gifts to nurture relationships [07:09]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Daily practices that transform networking results [08:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to evaluate and accept LinkedIn connection requests [10:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Strategies for meaningful LinkedIn outreach [14:44]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Starting conversations without jumping to the sales pitch [16:29]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Using creative conversation starters to build rapport [17:04]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why loyalty is at the heart of community and relationships [20:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to be sincere and avoid the numbers game on LinkedIn [23:04]</li></ol><br/><p>Learn more about Janice at <u><a href="https://www.janiceporter.com" rel="noopener noreferrer" target="_blank">https://www.janiceporter.com</a></u> and<a href="http://linkedin.com/in/janiceporter" rel="noopener noreferrer" target="_blank"> </a><u><a href="http://linkedin.com/in/janiceporter" rel="noopener noreferrer" target="_blank">linkedin.com/in/janiceporter</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how community <strong>can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p> </p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Janice began her career as a teacher, was a corporate trainer for many years, and have now found her niche in coaching business owners to network at a world-class level. For the past several years, she has owned her own business. She is committed to showing others how to grow their businesses and training them to build and sustain solid relationships with past, present, and future customers to lead to more sales and more referrals.</p><p>In today's episode of Smashing the Plateau, you will learn how to build authentic business relationships through sustainable daily habits and strategic LinkedIn networking.</p><p>Janice and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The power of long-term relationships in business [02:54]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to overcome overwhelm when balancing client work and business development [04:04]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of finding your rhythm with relationship building [06:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Creating sustainable habits for LinkedIn engagement [06:46]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Using greeting cards and gifts to nurture relationships [07:09]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Daily practices that transform networking results [08:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to evaluate and accept LinkedIn connection requests [10:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Strategies for meaningful LinkedIn outreach [14:44]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Starting conversations without jumping to the sales pitch [16:29]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Using creative conversation starters to build rapport [17:04]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why loyalty is at the heart of community and relationships [20:02]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to be sincere and avoid the numbers game on LinkedIn [23:04]</li></ol><br/><p>Learn more about Janice at <u><a href="https://www.janiceporter.com" rel="noopener noreferrer" target="_blank">https://www.janiceporter.com</a></u> and<a href="http://linkedin.com/in/janiceporter" rel="noopener noreferrer" target="_blank"> </a><u><a href="http://linkedin.com/in/janiceporter" rel="noopener noreferrer" target="_blank">linkedin.com/in/janiceporter</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how community <strong>can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p> </p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-turn-linkedin-connections-into-loyal-long-term-business-relationships-featuring-janice-porter]]></link><guid isPermaLink="false">9afd95c6-f174-4b6b-ab9f-71603c294d21</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Feb 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/9afd95c6-f174-4b6b-ab9f-71603c294d21.mp3" length="25119769" type="audio/mpeg"/><itunes:duration>26:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>826</itunes:episode><podcast:episode>826</podcast:episode></item><item><title>From Expertise to Endurance: Helping Organizations Practice a Growth Mindset Featuring Jane Hyun</title><itunes:title>From Expertise to Endurance: Helping Organizations Practice a Growth Mindset Featuring Jane Hyun</itunes:title><description><![CDATA[<p>Jane Hyun is the leading authority for leveraging culture and differences to drive innovation. Often called an "interpreter," she has been a trusted coach for over 20 years to thousands of leaders at Fortune 500 companies including PepsiCo, Clorox, Merck, and USGA, as well as schools and nonprofits, guiding their growth by building their cross-cultural capability. She is the pioneering author of <em>Breaking the Bamboo Ceiling: Leadership Toolkit for Asians</em> and the co-author of <em>Flex: The New Playbook for Managing Across Differences</em>. Through her Cultural Fluency in Leadership Project, Jane enjoys helping leaders forge stronger teams by closing the gaps that get in the way of growth and collaboration.</p><p>She has been featured on CNN, CNBC, and NPR and has written for <em>Harvard Business Review</em>, <em>Forbes</em>, <em>Fast Company</em>, and <em>The Wall Street Journal</em> on the topics of culture, career development, and onboarding. As a sought-after speaker, Jane has keynoted at Microsoft, ESPN, the International Coaches Federation (ICF), and the Conferences for Women. Recently, Jane received the Marshall Goldsmith 50 Leading Global Coaches Award as the #1 Coach for Cultural Fluency and the NAAAP Vision 100 Award.</p><p>Her life's calling is to help others flourish in their workplaces and in their communities.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a meaningful, sustainable consulting practice by leveraging cultural fluency and staying true to your values.</p><p>Jane and I discuss:</p><ul><li>Jane's career journey from corporate to consulting [03:02]</li><li>How Jane developed her cultural fluency specialty [05:27]</li><li>Assessing and improving cultural fluency in leaders [08:32]</li><li>How Jane's business has evolved over 20 years [12:31]</li><li>The importance of saying no to the wrong clients [14:45]</li><li>The role of community and peer support in business growth [17:42]</li><li>Integrating personal and professional life as an entrepreneur [19:35]</li><li>The strategic importance of rest and self-care [22:11]</li><li>Seeing growth as an iterative process [24:00]</li></ul><br/><p>Learn more about Jane at: <a href="https://www.linkedin.com/in/jane-hyun/" target="_blank">https://www.linkedin.com/in/jane-hyun/</a>, <a href="https://www.instagram.com/janehyun_author/" target="_blank">https://www.instagram.com/janehyun_author/</a>, and <a href="https://substack.com/@janehyun429198" target="_blank">https://substack.com/@janehyun429198</a>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></description><content:encoded><![CDATA[<p>Jane Hyun is the leading authority for leveraging culture and differences to drive innovation. Often called an "interpreter," she has been a trusted coach for over 20 years to thousands of leaders at Fortune 500 companies including PepsiCo, Clorox, Merck, and USGA, as well as schools and nonprofits, guiding their growth by building their cross-cultural capability. She is the pioneering author of <em>Breaking the Bamboo Ceiling: Leadership Toolkit for Asians</em> and the co-author of <em>Flex: The New Playbook for Managing Across Differences</em>. Through her Cultural Fluency in Leadership Project, Jane enjoys helping leaders forge stronger teams by closing the gaps that get in the way of growth and collaboration.</p><p>She has been featured on CNN, CNBC, and NPR and has written for <em>Harvard Business Review</em>, <em>Forbes</em>, <em>Fast Company</em>, and <em>The Wall Street Journal</em> on the topics of culture, career development, and onboarding. As a sought-after speaker, Jane has keynoted at Microsoft, ESPN, the International Coaches Federation (ICF), and the Conferences for Women. Recently, Jane received the Marshall Goldsmith 50 Leading Global Coaches Award as the #1 Coach for Cultural Fluency and the NAAAP Vision 100 Award.</p><p>Her life's calling is to help others flourish in their workplaces and in their communities.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a meaningful, sustainable consulting practice by leveraging cultural fluency and staying true to your values.</p><p>Jane and I discuss:</p><ul><li>Jane's career journey from corporate to consulting [03:02]</li><li>How Jane developed her cultural fluency specialty [05:27]</li><li>Assessing and improving cultural fluency in leaders [08:32]</li><li>How Jane's business has evolved over 20 years [12:31]</li><li>The importance of saying no to the wrong clients [14:45]</li><li>The role of community and peer support in business growth [17:42]</li><li>Integrating personal and professional life as an entrepreneur [19:35]</li><li>The strategic importance of rest and self-care [22:11]</li><li>Seeing growth as an iterative process [24:00]</li></ul><br/><p>Learn more about Jane at: <a href="https://www.linkedin.com/in/jane-hyun/" target="_blank">https://www.linkedin.com/in/jane-hyun/</a>, <a href="https://www.instagram.com/janehyun_author/" target="_blank">https://www.instagram.com/janehyun_author/</a>, and <a href="https://substack.com/@janehyun429198" target="_blank">https://substack.com/@janehyun429198</a>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/from-expertise-to-endurance-helping-organizations-practice-a-growth-mindset-featuring-jane-hyun]]></link><guid isPermaLink="false">fd2bf414-b997-4c0e-8902-e19dfce7bcda</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Feb 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/fd2bf414-b997-4c0e-8902-e19dfce7bcda.mp3" length="26070195" type="audio/mpeg"/><itunes:duration>27:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>825</itunes:episode><podcast:episode>825</podcast:episode></item><item><title>How to Maintain Your Power During Unexpected Career Crises Featuring Christina Holloway</title><itunes:title>How to Maintain Your Power During Unexpected Career Crises Featuring Christina Holloway</itunes:title><description><![CDATA[<p>Christina Holloway is an executive coach and leadership strategist known for helping professionals build influence, communicate with confidence, and advance without losing themselves in toxic or high-pressure workplaces. She has coached leaders across major global companies, and her insights have been featured in Forbes, Fast Company, and HuffPost. Through her YouTube channel and workshops, Christina provides practical tools for career clarity, courageous communication, and stepping into leadership with authenticity and power.</p><p>In today's episode of Smashing the Plateau, you will learn how to maintain your power during career crises, negotiate from a position of strength, and build a thriving business based on authentic leadership.</p><p>Christina and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her career journey and becoming a corporate refugee in 2001 [02:33] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The story of being let go without notice and working a full day after termination [03:13] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to prepare for and respond to a crisis [08:44] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Managing emotions to maintain power in critical moments [10:23] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Staying solution-focused during difficult negotiations [12:52] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Working as a contractor for 13 years and the transition to remote work in 2001 [07:28] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How her experience shaped her coaching business philosophy today [16:27] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her journey from chief of staff to executive coach [19:22] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of community, collaboration, and peer support in business growth [21:03] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why trusted relationships are essential for entrepreneurs [23:00] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Avoiding the trap of staying stuck in endless to-do lists [23:30]</li></ol><br/><p>Learn more about Christina at<a href="http://www.christinaholloway.com" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.youtube.com/@ChristinaHolloway1205/" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@ChristinaHolloway1205/</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau </strong>shares stories and strategies from <strong>corporate refugees: </strong>mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business</strong> <strong>on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p>• Experience the power of community.</p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p> </p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p><p> </p>]]></description><content:encoded><![CDATA[<p>Christina Holloway is an executive coach and leadership strategist known for helping professionals build influence, communicate with confidence, and advance without losing themselves in toxic or high-pressure workplaces. She has coached leaders across major global companies, and her insights have been featured in Forbes, Fast Company, and HuffPost. Through her YouTube channel and workshops, Christina provides practical tools for career clarity, courageous communication, and stepping into leadership with authenticity and power.</p><p>In today's episode of Smashing the Plateau, you will learn how to maintain your power during career crises, negotiate from a position of strength, and build a thriving business based on authentic leadership.</p><p>Christina and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her career journey and becoming a corporate refugee in 2001 [02:33] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The story of being let go without notice and working a full day after termination [03:13] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to prepare for and respond to a crisis [08:44] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Managing emotions to maintain power in critical moments [10:23] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Staying solution-focused during difficult negotiations [12:52] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Working as a contractor for 13 years and the transition to remote work in 2001 [07:28] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How her experience shaped her coaching business philosophy today [16:27] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Her journey from chief of staff to executive coach [19:22] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of community, collaboration, and peer support in business growth [21:03] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why trusted relationships are essential for entrepreneurs [23:00] </li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Avoiding the trap of staying stuck in endless to-do lists [23:30]</li></ol><br/><p>Learn more about Christina at<a href="http://www.christinaholloway.com" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.youtube.com/@ChristinaHolloway1205/" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@ChristinaHolloway1205/</a></u></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau </strong>shares stories and strategies from <strong>corporate refugees: </strong>mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business</strong> <strong>on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p>• Experience the power of community.</p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p> </p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p><p> </p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-maintain-your-power-during-unexpected-career-crises-featuring-christina-holloway]]></link><guid isPermaLink="false">20a35072-6591-41db-ba07-ab6e134db5d2</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Feb 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/20a35072-6591-41db-ba07-ab6e134db5d2.mp3" length="25431131" type="audio/mpeg"/><itunes:duration>26:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>824</itunes:episode><podcast:episode>824</podcast:episode></item><item><title>How to Navigate AI Era Product Development with Curiosity and Ambition Featuring Jim Morris</title><itunes:title>How to Navigate AI Era Product Development with Curiosity and Ambition Featuring Jim Morris</itunes:title><description><![CDATA[<p>Jim coaches product management in startups, growth-stage companies, and Fortune 100s. He's a Silicon Valley founder with over two decades of experience, including an IPO and a buyout. These days, he coaches product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models. Jim graduated from Stanford University with a BS in Computer Science and currently lectures at both Stanford and University of California, Berkeley in product management.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the AI era in product development and build a sustainable coaching practice around your unique expertise.</p><p>Jim and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Jim's career journey from building products to coaching [01:59]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of curiosity and ambition in product management [06:07]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The benefit of having a dedicated product management coach [09:33]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How AI tools are reducing friction in finding the right product [11:55]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The exciting opportunities for companies that adopt AI tools effectively [14:32]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why internal transformation is the key competitive advantage [17:18]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Advice for professionals building a consulting business [21:03]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How peer relationships enhance transformation [24:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Helping people navigate the turmoil of adopting new AI technologies [25:53]</li></ol><br/><p>Learn more about Jim at<a href="http://www.productdiscoverygroup.com" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.linkedin.com/in/jimmorrisstanford/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jimmorrisstanford/</a></u> and <u><a href="https://productdiscoverygroup.com" rel="noopener noreferrer" target="_blank">https://productdiscoverygroup.com</a></u></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees</strong>: mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business</strong> <strong>on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></description><content:encoded><![CDATA[<p>Jim coaches product management in startups, growth-stage companies, and Fortune 100s. He's a Silicon Valley founder with over two decades of experience, including an IPO and a buyout. These days, he coaches product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models. Jim graduated from Stanford University with a BS in Computer Science and currently lectures at both Stanford and University of California, Berkeley in product management.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the AI era in product development and build a sustainable coaching practice around your unique expertise.</p><p>Jim and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Jim's career journey from building products to coaching [01:59]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The importance of curiosity and ambition in product management [06:07]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The benefit of having a dedicated product management coach [09:33]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How AI tools are reducing friction in finding the right product [11:55]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The exciting opportunities for companies that adopt AI tools effectively [14:32]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why internal transformation is the key competitive advantage [17:18]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Advice for professionals building a consulting business [21:03]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How peer relationships enhance transformation [24:41]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Helping people navigate the turmoil of adopting new AI technologies [25:53]</li></ol><br/><p>Learn more about Jim at<a href="http://www.productdiscoverygroup.com" rel="noopener noreferrer" target="_blank"> </a><u><a href="https://www.linkedin.com/in/jimmorrisstanford/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jimmorrisstanford/</a></u> and <u><a href="https://productdiscoverygroup.com" rel="noopener noreferrer" target="_blank">https://productdiscoverygroup.com</a></u></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees</strong>: mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business</strong> <strong>on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><u><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></u></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-navigate-ai-era-product-development-with-curiosity-and-ambition-featuring-jim-morris]]></link><guid isPermaLink="false">41ca8b3d-9106-44a3-b5c3-72b400d5a40a</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 Jan 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/41ca8b3d-9106-44a3-b5c3-72b400d5a40a.mp3" length="29039826" type="audio/mpeg"/><itunes:duration>30:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>823</itunes:episode><podcast:episode>823</podcast:episode></item><item><title>How to Tap Community Support and Multiply Your Profitability Threefold Featuring Boudewijn Bertsch</title><itunes:title>How to Tap Community Support and Multiply Your Profitability Threefold Featuring Boudewijn Bertsch</itunes:title><description><![CDATA[<p>Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. With his wife, Riva Greenberg, he supports people who live with diabetes. He lives in Brooklyn, NY.</p><p>In today's episode of Smashing the Plateau, you will learn why community is essential for solo entrepreneurs and how it can transform both your well-being and your bottom line.</p><p>Boudewijn and I discuss:</p><ul><li>Why community is so important to Boudewijn [02:25]</li><li>The kinds of communities Boudewijn has experienced [05:11]</li><li>How collective intelligence helps navigate complexity and uncertainty [06:36]</li><li>The practical outcomes of being part of a community [08:43]</li><li>Why interdependence is more accurate than independence [09:43]</li><li>How community increases profitability by a factor of three to four [11:25]</li><li>The financial impact of compassionate support through neurobiological co-regulation [13:10]</li><li>What makes communities different from corporate structures [15:03]</li><li>The importance of psychological safety in community [18:01]</li><li>How community provides both wellbeing and advancement [20:27]</li><li>Why now is the most critical time to be part of a community [23:01]</li></ul><br/><p>Learn more about Boudewijn at <a href="http://www.spimanagement.com" target="_blank"><u>www.spimanagement.com</u></a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a su<strong>stainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></description><content:encoded><![CDATA[<p>Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. With his wife, Riva Greenberg, he supports people who live with diabetes. He lives in Brooklyn, NY.</p><p>In today's episode of Smashing the Plateau, you will learn why community is essential for solo entrepreneurs and how it can transform both your well-being and your bottom line.</p><p>Boudewijn and I discuss:</p><ul><li>Why community is so important to Boudewijn [02:25]</li><li>The kinds of communities Boudewijn has experienced [05:11]</li><li>How collective intelligence helps navigate complexity and uncertainty [06:36]</li><li>The practical outcomes of being part of a community [08:43]</li><li>Why interdependence is more accurate than independence [09:43]</li><li>How community increases profitability by a factor of three to four [11:25]</li><li>The financial impact of compassionate support through neurobiological co-regulation [13:10]</li><li>What makes communities different from corporate structures [15:03]</li><li>The importance of psychological safety in community [18:01]</li><li>How community provides both wellbeing and advancement [20:27]</li><li>Why now is the most critical time to be part of a community [23:01]</li></ul><br/><p>Learn more about Boudewijn at <a href="http://www.spimanagement.com" target="_blank"><u>www.spimanagement.com</u></a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a su<strong>stainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-tap-community-support-and-multiply-your-profitability-threefold-featuring-boudewijn-bertsch]]></link><guid isPermaLink="false">0e6f003e-2cef-4680-b731-f6ba980fda7d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 Jan 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/0e6f003e-2cef-4680-b731-f6ba980fda7d.mp3" length="25318281" type="audio/mpeg"/><itunes:duration>26:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>822</itunes:episode><podcast:episode>822</podcast:episode></item><item><title>How to Build Authentic Relationships That Sustain Your Knowledge-Based Business for Decades Featuring Paige Arnof-Fenn</title><itunes:title>How to Build Authentic Relationships That Sustain Your Knowledge-Based Business for Decades Featuring Paige Arnof-Fenn</itunes:title><description><![CDATA[<p>Paige Arnof-Fenn is the founder and CEO of global branding and digital marketing firm Mavens and Moguls, based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, as well as nonprofit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a thriving knowledge-based business by making authentic connections and staying true to your values.</p><p>Paige and I discuss:</p><ul><li>What caused Paige to become an entrepreneur [02:23]</li><li>How Paige decided on her business model [13:04]</li><li>Who Paige's ideal clients are [05:59]</li><li>How to navigate AI tools without losing your brand's authentic voice [08:18]</li><li>What makes it challenging to build a sustainable knowledge-based business today [09:48]</li><li>The importance of making friends before you need them [15:07]</li><li>How to build your reputation with every conversation [17:06]</li><li>What makes it easier than ever to start a knowledge worker business [18:32]</li><li>The do's and don'ts of connecting with others in community [21:20]</li><li>Why quality over quantity matters in building your brand [23:28]</li></ul><br/><p>Learn more about Paige at <a href="https://www.linkedin.com/in/paigearnoffenn" target="_blank"><u>https://www.linkedin.com/in/paigearnoffenn</u></a> and <a href="http://www.mavensandmoguls.com/" target="_blank"><u>www.mavensandmoguls.com</u></a></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><u>﻿</u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></description><content:encoded><![CDATA[<p>Paige Arnof-Fenn is the founder and CEO of global branding and digital marketing firm Mavens and Moguls, based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, as well as nonprofit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a thriving knowledge-based business by making authentic connections and staying true to your values.</p><p>Paige and I discuss:</p><ul><li>What caused Paige to become an entrepreneur [02:23]</li><li>How Paige decided on her business model [13:04]</li><li>Who Paige's ideal clients are [05:59]</li><li>How to navigate AI tools without losing your brand's authentic voice [08:18]</li><li>What makes it challenging to build a sustainable knowledge-based business today [09:48]</li><li>The importance of making friends before you need them [15:07]</li><li>How to build your reputation with every conversation [17:06]</li><li>What makes it easier than ever to start a knowledge worker business [18:32]</li><li>The do's and don'ts of connecting with others in community [21:20]</li><li>Why quality over quantity matters in building your brand [23:28]</li></ul><br/><p>Learn more about Paige at <a href="https://www.linkedin.com/in/paigearnoffenn" target="_blank"><u>https://www.linkedin.com/in/paigearnoffenn</u></a> and <a href="http://www.mavensandmoguls.com/" target="_blank"><u>www.mavensandmoguls.com</u></a></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><u>﻿</u></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-authentic-relationships-that-sustain-your-knowledge-based-business-for-decades-featuring-paige-arnof-fenn]]></link><guid isPermaLink="false">c0124dde-0ec9-4093-89df-27743ae2dcc7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 Jan 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c0124dde-0ec9-4093-89df-27743ae2dcc7.mp3" length="27498344" type="audio/mpeg"/><itunes:duration>28:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>821</itunes:episode><podcast:episode>821</podcast:episode></item><item><title>How to Redesign Your Business Model and Find New Meaning in Later Career Stages Featuring Kenneth Gorfinkle</title><itunes:title>How to Redesign Your Business Model and Find New Meaning in Later Career Stages Featuring Kenneth Gorfinkle</itunes:title><description><![CDATA[<p>Kenneth Gorfinkle is a clinical psychologist and owner of Common Sense Therapy, a private psychotherapy practice in Manhattan. His career transitioned from decades of work with medical patients in hospitals to a full-time private practice in 2016. As his own practice slowly winds down, he finds himself caring for many individuals at the late stages of their careers. Retirement has become an outmoded idea, now that there are myriad ways to stay engaged in meaningful work.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate late-career transitions while maintaining your sense of identity, purpose, and self-worth beyond the paycheck.</p><p>Ken and I discuss:</p><ul><li>The differences between mid-career job loss and late-career transitions [03:02]</li><li>The advantages of gradually winding down versus stopping abruptly [04:36]</li><li>How accumulated wisdom and experience add value in later career stages [06:04]</li><li>Connecting your identity to your wisdom rather than your work [08:00]</li><li>The fear and anxiety people face when approaching retirement [09:14]</li><li>Strategies for finding meaning beyond work [11:34]</li><li>How to address financial fears and planning [13:37]</li><li>Ways to transition your business model as you wind down [18:51]</li><li>The importance of community and intentional friendships [24:06]</li></ul><br/><p>Learn more about Kenneth at <a href="http://www.commonsensetherapy.com/" target="_blank"><u>www.commonsensetherapy.com</u></a></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau </strong>shares stories and strategies from<strong> corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms, </strong>with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></description><content:encoded><![CDATA[<p>Kenneth Gorfinkle is a clinical psychologist and owner of Common Sense Therapy, a private psychotherapy practice in Manhattan. His career transitioned from decades of work with medical patients in hospitals to a full-time private practice in 2016. As his own practice slowly winds down, he finds himself caring for many individuals at the late stages of their careers. Retirement has become an outmoded idea, now that there are myriad ways to stay engaged in meaningful work.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate late-career transitions while maintaining your sense of identity, purpose, and self-worth beyond the paycheck.</p><p>Ken and I discuss:</p><ul><li>The differences between mid-career job loss and late-career transitions [03:02]</li><li>The advantages of gradually winding down versus stopping abruptly [04:36]</li><li>How accumulated wisdom and experience add value in later career stages [06:04]</li><li>Connecting your identity to your wisdom rather than your work [08:00]</li><li>The fear and anxiety people face when approaching retirement [09:14]</li><li>Strategies for finding meaning beyond work [11:34]</li><li>How to address financial fears and planning [13:37]</li><li>Ways to transition your business model as you wind down [18:51]</li><li>The importance of community and intentional friendships [24:06]</li></ul><br/><p>Learn more about Kenneth at <a href="http://www.commonsensetherapy.com/" target="_blank"><u>www.commonsensetherapy.com</u></a></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau </strong>shares stories and strategies from<strong> corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms, </strong>with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank"><u>https://smashingtheplateau.com/news</u></a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-redesign-your-business-model-and-find-new-meaning-in-later-career-stages-featuring-kenneth-gorfinkle]]></link><guid isPermaLink="false">3ca2668f-7256-40c0-a42c-367b054eddde</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 Jan 2026 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3ca2668f-7256-40c0-a42c-367b054eddde.mp3" length="26392010" type="audio/mpeg"/><itunes:duration>27:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>820</itunes:episode><podcast:episode>820</podcast:episode></item><item><title>How to Leave Corporate Security Behind and Reinvent Your Career Featuring Ann Vanino</title><itunes:title>How to Leave Corporate Security Behind and Reinvent Your Career Featuring Ann Vanino</itunes:title><description><![CDATA[<p>Ann Vanino is a career and new directions coach and author whose passion is collaborating with her clients to create the life they want to live. Prior to coaching, Ann enjoyed a 21-year career in the environmental, health, and safety field, including running New York City's 24-hour chemical emergency response team, responding to over 600 emergencies a year. Ann authors a weekly blog, Opening, and a monthly newsletter, Working Happy, guiding readers to work that leaves them happy at the end of the day.</p><p>In today's episode of Smashing the Plateau, you will learn what it takes to reinvent yourself when the path forward isn't clear and how vulnerability builds true resilience.</p><p>Ann and I discuss:</p><ul><li>Ann's non-linear career journey from Asian history to environmental studies [02:05]</li><li>How she became the leader of NYC's chemical emergency response team [04:14]</li><li>Navigating male-dominated environments as a young woman [06:17]</li><li>Leading without formal authority when people don't listen [08:29]</li><li>What triggered her transition to entrepreneurship [10:14]</li><li>Hitting the glass ceiling and recognizing it wasn't her fault [11:31]</li><li>Starting Williams and Vanino environmental consulting firm [12:36]</li><li>The rainmaker and operator business partnership dynamic [13:33]</li><li>Taking the leap from security-conscious family to coaching [16:48]</li><li>Joining the founding board of International Coach Federation in LA [20:20]</li><li>Her husband's illness and passing in 2022 [20:35]</li><li>Navigating life alone on two acres in wildfire country [21:56]</li><li>The dramatic wildfire evacuation during her home sale [25:00]</li><li>The connection between vulnerability, community, and resilience [29:13]</li><li>Getting comfortable with change as a key to a fulfilling life [32:34]</li></ul><br/><p>Ann authors a weekly blog and a monthly newsletter called Working Happy, guiding readers to work that leaves them happy at the end of the day.</p><p>Learn more about Ann at: <a href="https://annvanino.com" target="_blank"><u>https://annvanino.com</u></a>, <a href="https://annvaninoauthor.com" target="_blank"><u>https://annvaninoauthor.com</u></a>, and <a href="https://www.linkedin.com/in/annvanino/" target="_blank"><u>https://www.linkedin.com/in/annvanino/</u></a></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees: </strong>mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank">https://smashingtheplateau.com/news</a></p>]]></description><content:encoded><![CDATA[<p>Ann Vanino is a career and new directions coach and author whose passion is collaborating with her clients to create the life they want to live. Prior to coaching, Ann enjoyed a 21-year career in the environmental, health, and safety field, including running New York City's 24-hour chemical emergency response team, responding to over 600 emergencies a year. Ann authors a weekly blog, Opening, and a monthly newsletter, Working Happy, guiding readers to work that leaves them happy at the end of the day.</p><p>In today's episode of Smashing the Plateau, you will learn what it takes to reinvent yourself when the path forward isn't clear and how vulnerability builds true resilience.</p><p>Ann and I discuss:</p><ul><li>Ann's non-linear career journey from Asian history to environmental studies [02:05]</li><li>How she became the leader of NYC's chemical emergency response team [04:14]</li><li>Navigating male-dominated environments as a young woman [06:17]</li><li>Leading without formal authority when people don't listen [08:29]</li><li>What triggered her transition to entrepreneurship [10:14]</li><li>Hitting the glass ceiling and recognizing it wasn't her fault [11:31]</li><li>Starting Williams and Vanino environmental consulting firm [12:36]</li><li>The rainmaker and operator business partnership dynamic [13:33]</li><li>Taking the leap from security-conscious family to coaching [16:48]</li><li>Joining the founding board of International Coach Federation in LA [20:20]</li><li>Her husband's illness and passing in 2022 [20:35]</li><li>Navigating life alone on two acres in wildfire country [21:56]</li><li>The dramatic wildfire evacuation during her home sale [25:00]</li><li>The connection between vulnerability, community, and resilience [29:13]</li><li>Getting comfortable with change as a key to a fulfilling life [32:34]</li></ul><br/><p>Ann authors a weekly blog and a monthly newsletter called Working Happy, guiding readers to work that leaves them happy at the end of the day.</p><p>Learn more about Ann at: <a href="https://annvanino.com" target="_blank"><u>https://annvanino.com</u></a>, <a href="https://annvaninoauthor.com" target="_blank"><u>https://annvaninoauthor.com</u></a>, and <a href="https://www.linkedin.com/in/annvanino/" target="_blank"><u>https://www.linkedin.com/in/annvanino/</u></a></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees: </strong>mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank"><u>https://smashingtheplateau.com/guest</u></a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank">https://smashingtheplateau.com/news</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-leave-corporate-security-behind-and-reinvent-your-career-featuring-ann-vanino]]></link><guid isPermaLink="false">146a3757-2980-41ec-bb86-4955e34d9323</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 Dec 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/146a3757-2980-41ec-bb86-4955e34d9323.mp3" length="33714262" type="audio/mpeg"/><itunes:duration>35:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>819</itunes:episode><podcast:episode>819</podcast:episode></item><item><title>How to Build a Sustainable Business by Choosing What Scares You Most Featuring Susan Barber</title><itunes:title>How to Build a Sustainable Business by Choosing What Scares You Most Featuring Susan Barber</itunes:title><description><![CDATA[<p>Susan M. Barber is a leading visibility coach who transforms quiet high achievers into visible and influential leaders so they can confidently position themselves for new opportunities. With over 25 years of experience in leadership roles at Kraft Heinz, she has a deep understanding of the challenges corporate leaders face. Susan is the author and podcast host of The Visibility Factor and author of Your Journey to Visibility Workbook. Her mission is focused on empowering leaders to show their value and be seen for their true talent.</p><p>In today's episode of Smashing the Plateau, you will learn the key differences between starting a business and running one, and how to build a sustainable enterprise by focusing on what truly moves the needle forward.</p><p>Susan and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The main differences between starting a business and running a business [03:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What metrics move the needle forward [04:40]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why the choice that scares you the most is the one you should pick [06:33]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Things Susan decided not to do and why [08:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to avoid the trap of perfectionism [10:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Key strategies for visibility that help your business [11:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Common challenges clients face around fear and imposter syndrome [12:51]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to demonstrate capability without having done the exact thing before [14:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of community, collaboration, and peer support in growth [16:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>One thing a corporate refugee can do today to move forward [19:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Susan's <em>Your Journey to Visibility Workbook</em> [21:49]</li></ol><br/><p>Learn more about Susan at <u><a href="https://www.linkedin.com/in/susanbarbercoaching/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/susanbarbercoaching/</a></u> and <u><a href="https://susanmbarber.com" rel="noopener noreferrer" target="_blank">https://susanmbarber.com</a></u></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a<strong> sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how community can accelerate your success.</p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p> </p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></p>]]></description><content:encoded><![CDATA[<p>Susan M. Barber is a leading visibility coach who transforms quiet high achievers into visible and influential leaders so they can confidently position themselves for new opportunities. With over 25 years of experience in leadership roles at Kraft Heinz, she has a deep understanding of the challenges corporate leaders face. Susan is the author and podcast host of The Visibility Factor and author of Your Journey to Visibility Workbook. Her mission is focused on empowering leaders to show their value and be seen for their true talent.</p><p>In today's episode of Smashing the Plateau, you will learn the key differences between starting a business and running one, and how to build a sustainable enterprise by focusing on what truly moves the needle forward.</p><p>Susan and I discuss:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The main differences between starting a business and running a business [03:17]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What metrics move the needle forward [04:40]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why the choice that scares you the most is the one you should pick [06:33]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Things Susan decided not to do and why [08:00]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to avoid the trap of perfectionism [10:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Key strategies for visibility that help your business [11:22]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Common challenges clients face around fear and imposter syndrome [12:51]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to demonstrate capability without having done the exact thing before [14:25]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The role of community, collaboration, and peer support in growth [16:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>One thing a corporate refugee can do today to move forward [19:21]</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Susan's <em>Your Journey to Visibility Workbook</em> [21:49]</li></ol><br/><p>Learn more about Susan at <u><a href="https://www.linkedin.com/in/susanbarbercoaching/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/susanbarbercoaching/</a></u> and <u><a href="https://susanmbarber.com" rel="noopener noreferrer" target="_blank">https://susanmbarber.com</a></u></p><p><strong>__________________________________________________________</strong></p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a<strong> sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how community can accelerate your success.</p><p><strong>__________________________________________________________</strong></p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><u><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></u></p><p> </p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-sustainable-business-by-choosing-what-scares-you-most-featuring-susan-barber]]></link><guid isPermaLink="false">c00bf5cf-21a6-4084-b7ad-74341c9672aa</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 Dec 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/c00bf5cf-21a6-4084-b7ad-74341c9672aa.mp3" length="24032230" type="audio/mpeg"/><itunes:duration>25:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>818</itunes:episode><podcast:episode>818</podcast:episode></item><item><title>How To Pivot Expertise And Build Authentic LinkedIn Engagement That Attracts Ideal Clients Featuring Nina Froriep</title><itunes:title>How To Pivot Expertise And Build Authentic LinkedIn Engagement That Attracts Ideal Clients Featuring Nina Froriep</itunes:title><description><![CDATA[<p>Nina is a LinkedIn™ featured brand builder and a content and engagement strategist for creators, coaches, and consultants.</p><p>She collaborates with service-based entrepreneurs to develop strategies and create digital content that enable them to grow organically on LinkedIn.</p><p>Nina is a recovering producer and documentary filmmaker. She’s seen it all — from the early days of independent features to national TV commercials, corporate mega-shows, and Emmy Award–winning documentaries, including Abraham’s Children, which she produced.</p><p>Nina is from Switzerland. She owned 11-pound Dachshund mix who has her well trained.</p><p>In today's episode of Smashing the Plateau, you will learn how to spot the right time to pivot, how to use AI without losing your authenticity, and simple LinkedIn routines that build real relationships instead of noise.</p><p>Nina and I discuss:</p><ul><li>Nina’s career journey and pivots from filmmaking to online coaching and video marketing [00:02:19]</li><li>The pivot from video production to focusing on organic LinkedIn strategy [00:04:03]</li><li>Techniques to listen for market changes and when to consider a pivot (including AI) [00:05:38]</li><li>How to acknowledge AI in your messaging without chasing every shiny thing [00:08:44]</li><li>The LinkedIn shift from a social graph to an interest graph — why engagement now drives visibility [00:11:00]</li><li>The power of a consistent commenting practice and why you can post less but comment more [00:11:53]</li><li>Nina’s “list of 25” tactic for regular, strategic engagement [00:12:59]</li><li>Why commenting builds meaningful relationships (and comment etiquette to avoid “bro marketing”) [00:13:47]</li><li>Organizing LinkedIn outreach: engagement groups, spreadsheets, and simple CRMs [00:16:51]</li><li>The role of community in business growth and the inspiration/accountability it provides [00:19:32]</li><li>Ideal community size for meaningful connection (Nina’s sweet spot: 30–100) [00:21:41]</li><li>Questions to ask when choosing the right community for your transition (size, topic, demographics, geography, founder) [00:23:08]</li><li>Where to find Nina’s resources (Five Steps to a Perfect LinkedIn Post; Nine Steps to a Near-Perfect LinkedIn Profile) and how to connect with her [00:25:48]</li></ul><br/><p>Learn more about Nina at <a href="https://clockwiseproductions.com" rel="noopener noreferrer" target="_blank">https://clockwiseproductions.com</a> and <a href="https://www.linkedin.com/in/nina-froriep/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nina-froriep/</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees</strong>: mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business</strong> on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how community can accelerate your success.</p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></p><p>&nbsp;</p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p>https://smashingtheplateau.com/news</p>]]></description><content:encoded><![CDATA[<p>Nina is a LinkedIn™ featured brand builder and a content and engagement strategist for creators, coaches, and consultants.</p><p>She collaborates with service-based entrepreneurs to develop strategies and create digital content that enable them to grow organically on LinkedIn.</p><p>Nina is a recovering producer and documentary filmmaker. She’s seen it all — from the early days of independent features to national TV commercials, corporate mega-shows, and Emmy Award–winning documentaries, including Abraham’s Children, which she produced.</p><p>Nina is from Switzerland. She owned 11-pound Dachshund mix who has her well trained.</p><p>In today's episode of Smashing the Plateau, you will learn how to spot the right time to pivot, how to use AI without losing your authenticity, and simple LinkedIn routines that build real relationships instead of noise.</p><p>Nina and I discuss:</p><ul><li>Nina’s career journey and pivots from filmmaking to online coaching and video marketing [00:02:19]</li><li>The pivot from video production to focusing on organic LinkedIn strategy [00:04:03]</li><li>Techniques to listen for market changes and when to consider a pivot (including AI) [00:05:38]</li><li>How to acknowledge AI in your messaging without chasing every shiny thing [00:08:44]</li><li>The LinkedIn shift from a social graph to an interest graph — why engagement now drives visibility [00:11:00]</li><li>The power of a consistent commenting practice and why you can post less but comment more [00:11:53]</li><li>Nina’s “list of 25” tactic for regular, strategic engagement [00:12:59]</li><li>Why commenting builds meaningful relationships (and comment etiquette to avoid “bro marketing”) [00:13:47]</li><li>Organizing LinkedIn outreach: engagement groups, spreadsheets, and simple CRMs [00:16:51]</li><li>The role of community in business growth and the inspiration/accountability it provides [00:19:32]</li><li>Ideal community size for meaningful connection (Nina’s sweet spot: 30–100) [00:21:41]</li><li>Questions to ask when choosing the right community for your transition (size, topic, demographics, geography, founder) [00:23:08]</li><li>Where to find Nina’s resources (Five Steps to a Perfect LinkedIn Post; Nine Steps to a Near-Perfect LinkedIn Profile) and how to connect with her [00:25:48]</li></ul><br/><p>Learn more about Nina at <a href="https://clockwiseproductions.com" rel="noopener noreferrer" target="_blank">https://clockwiseproductions.com</a> and <a href="https://www.linkedin.com/in/nina-froriep/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nina-froriep/</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees</strong>: mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business</strong> on your terms, with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how community can accelerate your success.</p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></p><p>&nbsp;</p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p>https://smashingtheplateau.com/news</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-pivot-expertise-and-build-authentic-linkedin-engagement-that-attracts-ideal-clients-featuring-nina-froriep]]></link><guid isPermaLink="false">d24bba23-77f0-452c-8151-5b84cfda0d58</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 Dec 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d24bba23-77f0-452c-8151-5b84cfda0d58.mp3" length="26682526" type="audio/mpeg"/><itunes:duration>27:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>817</itunes:episode><podcast:episode>817</podcast:episode></item><item><title>How To Market Thoughtfully, Increase Visibility, And Attract Ideal Clients Through Clear Specialties And Credibility Featuring Gregory Obert</title><itunes:title>How To Market Thoughtfully, Increase Visibility, And Attract Ideal Clients Through Clear Specialties And Credibility Featuring Gregory Obert</itunes:title><description><![CDATA[<p>Dr. Gregory T. Obert is a clinical psychologist and the founder and CEO of the Royal Oasis Psychotherapy Institute, a premier telehealth practice delivering elite, discreet, evidence-based psychotherapy. He brings over 15 years of experience helping thousands navigate anxiety, depression, trauma, and life transitions. He specializes in veterans’ issues, PTSD treatment, and fostering resilience through personalized, holistic care. Additionally, he is the author of The Man on the Bench, a novel about hope amid loss, and the host of the podcast Meditations by Gregory T. Obert, featuring guided meditations for wellness.</p><p>In today’s episode of Smashing the Plateau, you will learn how to move from structure to self-direction—reframing fear, narrowing your focus, pricing with confidence, and using real community to shorten your path to traction.</p><p>Gregory and I discuss:</p><ul><li>Why Gregory chose to start his own practice [05:18]</li><li>Why many keep private practice as a side gig—and the bigger opportunity [05:46]</li><li>The two biggest barriers: fear of variable income and insurance constraints [07:20]</li><li>Referrals, pipelines, and the internal conflict about charging [10:47]</li><li>A simple first step to strengthen your pricing mindset [13:44]</li><li>The hidden knowledge gap: marketing, visibility, and “putting yourself out there” [15:12]</li><li>Differentiation through a few clear specialties (and why it works) [17:50]</li><li>Community as a necessity: one hour &gt; months of Googling [20:04]</li></ul><br/><p>Learn more about Gregory and receive premium psychotherapy at <a href="http://www.royaloasispi.com/" target="_blank">www.royaloasispi.com</a>.</p><p>Follow him on social media:</p><p>Website:<a href="https://gregorytobert.com/" target="_blank">https://gregorytobert.com/</a>&nbsp;</p><p>Locals:<a href="https://drgregorytobert.locals.com/" target="_blank"> https://drgregorytobert.locals.com/</a>&nbsp;</p><p>Twitch:<a href="https://www.twitch.tv/drgobert" target="_blank"> https://www.twitch.tv/drgobert</a>&nbsp;</p><p>Tiktok:<a href="https://www.tiktok.com/@docgobert" target="_blank"> https://www.tiktok.com/@docgobert</a>&nbsp;</p><p>LinkedIn:<a href="https://www.linkedin.com/in/gregorytobert" target="_blank"> https://www.linkedin.com/in/gregorytobert</a>&nbsp;&nbsp;</p><p>YouTube:<a href="https://www.youtube.com/@DrGOBERT" target="_blank"> https://www.youtube.com/@DrGOBERT</a>&nbsp;</p><p>Libsyn:<a href="https://meditationsbygto.libsyn.com/" target="_blank"> https://meditationsbygto.libsyn.com/</a>&nbsp;</p><p>Apple Podcasts:<a href="https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615" target="_blank"> https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615</a></p><p>Spotify:<a href="https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9" target="_blank"> https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank">https://smashingtheplateau.com/guest</a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank">https://smashingtheplateau.com/news</a></p>]]></description><content:encoded><![CDATA[<p>Dr. Gregory T. Obert is a clinical psychologist and the founder and CEO of the Royal Oasis Psychotherapy Institute, a premier telehealth practice delivering elite, discreet, evidence-based psychotherapy. He brings over 15 years of experience helping thousands navigate anxiety, depression, trauma, and life transitions. He specializes in veterans’ issues, PTSD treatment, and fostering resilience through personalized, holistic care. Additionally, he is the author of The Man on the Bench, a novel about hope amid loss, and the host of the podcast Meditations by Gregory T. Obert, featuring guided meditations for wellness.</p><p>In today’s episode of Smashing the Plateau, you will learn how to move from structure to self-direction—reframing fear, narrowing your focus, pricing with confidence, and using real community to shorten your path to traction.</p><p>Gregory and I discuss:</p><ul><li>Why Gregory chose to start his own practice [05:18]</li><li>Why many keep private practice as a side gig—and the bigger opportunity [05:46]</li><li>The two biggest barriers: fear of variable income and insurance constraints [07:20]</li><li>Referrals, pipelines, and the internal conflict about charging [10:47]</li><li>A simple first step to strengthen your pricing mindset [13:44]</li><li>The hidden knowledge gap: marketing, visibility, and “putting yourself out there” [15:12]</li><li>Differentiation through a few clear specialties (and why it works) [17:50]</li><li>Community as a necessity: one hour &gt; months of Googling [20:04]</li></ul><br/><p>Learn more about Gregory and receive premium psychotherapy at <a href="http://www.royaloasispi.com/" target="_blank">www.royaloasispi.com</a>.</p><p>Follow him on social media:</p><p>Website:<a href="https://gregorytobert.com/" target="_blank">https://gregorytobert.com/</a>&nbsp;</p><p>Locals:<a href="https://drgregorytobert.locals.com/" target="_blank"> https://drgregorytobert.locals.com/</a>&nbsp;</p><p>Twitch:<a href="https://www.twitch.tv/drgobert" target="_blank"> https://www.twitch.tv/drgobert</a>&nbsp;</p><p>Tiktok:<a href="https://www.tiktok.com/@docgobert" target="_blank"> https://www.tiktok.com/@docgobert</a>&nbsp;</p><p>LinkedIn:<a href="https://www.linkedin.com/in/gregorytobert" target="_blank"> https://www.linkedin.com/in/gregorytobert</a>&nbsp;&nbsp;</p><p>YouTube:<a href="https://www.youtube.com/@DrGOBERT" target="_blank"> https://www.youtube.com/@DrGOBERT</a>&nbsp;</p><p>Libsyn:<a href="https://meditationsbygto.libsyn.com/" target="_blank"> https://meditationsbygto.libsyn.com/</a>&nbsp;</p><p>Apple Podcasts:<a href="https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615" target="_blank"> https://podcasts.apple.com/us/podcast/meditations-by-gregory-t-obert/id1168490615</a></p><p>Spotify:<a href="https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9" target="_blank"> https://open.spotify.com/show/0esz5sbFAeAmJzPp5NJbz9</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank">https://smashingtheplateau.com/guest</a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank">https://smashingtheplateau.com/news</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-market-thoughtfully-increase-visibility-and-attract-ideal-clients-through-clear-specialties-and-credibility-featuring-gregory-obert]]></link><guid isPermaLink="false">5c5334a2-7931-4151-b6bc-319fcb4d614d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 Dec 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/5c5334a2-7931-4151-b6bc-319fcb4d614d.mp3" length="24147169" type="audio/mpeg"/><itunes:duration>25:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>816</itunes:episode><podcast:episode>816</podcast:episode></item><item><title>How To Identify Your Highest-Value Skills And Align Them With Modern Generative AI Opportunities Today Featuring Melanie Petsch</title><itunes:title>How To Identify Your Highest-Value Skills And Align Them With Modern Generative AI Opportunities Today Featuring Melanie Petsch</itunes:title><description><![CDATA[<p>Melanie focuses on practical data science and AI. Her career highlights include driving client outcomes at Petsch Analytics, LLC—her data science consultancy; designing and building custom applications with generative AI and large language models, incorporating humans in the loop, at Palantir Technologies; modeling and analyzing truly big data at the New York Stock Exchange; writing quantitative research and a book on commodity investing at Goldman Sachs; teaching at Columbia’s School of International and Public Affairs (SIPA); and serving on the Mechanical Engineering Advisory Council at Purdue University.</p><p>In today’s episode of Smashing the Plateau, you will learn how to reframe uncertainty, communicate value clearly, and turn vague requests into staged projects that produce quick wins.</p><p>Melanie and I discuss:</p><ul><li>Melanie’s career journey and pivotal transitions [01:54]</li><li>How the 2008 crisis led to launching her consultancy and landing an eight-year anchor client [03:21]</li><li>Employee vs. consultant mindsets and why she’s ambivalent about the labels [05:24]</li><li>Teaching students to handle ambiguity and have honest client conversations [07:40]</li><li>Why open, candid dialogue can be easier as a consultant [09:37]</li><li>A mindset shift for corporate refugees to attract the next right clients [13:47]</li><li>Identifying your highest-value skills and applying them to modern needs like generative AI [14:13]</li><li>Communicating with nontechnical stakeholders and using mockups to align quickly [16:50]</li><li>“That’s not my data” — using anomalies to improve data quality and trust [18:05]</li><li>Feedback that matters and the power of meeting audiences where they are (data dictionary story) [19:08]</li><li>The networking story of earning an eight-year client by not hiring someone [21:24]</li><li>Human-first relationships vs. transactional interactions [23:30]</li><li>How to connect with Melanie [24:29]</li></ul><br/><p>Learn more about Melanie at <a href="http://www.petschanalytics.com/" target="_blank">http://www.petschanalytics.com/</a>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank">https://smashingtheplateau.com/guest</a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank">https://smashingtheplateau.com/news</a></p>]]></description><content:encoded><![CDATA[<p>Melanie focuses on practical data science and AI. Her career highlights include driving client outcomes at Petsch Analytics, LLC—her data science consultancy; designing and building custom applications with generative AI and large language models, incorporating humans in the loop, at Palantir Technologies; modeling and analyzing truly big data at the New York Stock Exchange; writing quantitative research and a book on commodity investing at Goldman Sachs; teaching at Columbia’s School of International and Public Affairs (SIPA); and serving on the Mechanical Engineering Advisory Council at Purdue University.</p><p>In today’s episode of Smashing the Plateau, you will learn how to reframe uncertainty, communicate value clearly, and turn vague requests into staged projects that produce quick wins.</p><p>Melanie and I discuss:</p><ul><li>Melanie’s career journey and pivotal transitions [01:54]</li><li>How the 2008 crisis led to launching her consultancy and landing an eight-year anchor client [03:21]</li><li>Employee vs. consultant mindsets and why she’s ambivalent about the labels [05:24]</li><li>Teaching students to handle ambiguity and have honest client conversations [07:40]</li><li>Why open, candid dialogue can be easier as a consultant [09:37]</li><li>A mindset shift for corporate refugees to attract the next right clients [13:47]</li><li>Identifying your highest-value skills and applying them to modern needs like generative AI [14:13]</li><li>Communicating with nontechnical stakeholders and using mockups to align quickly [16:50]</li><li>“That’s not my data” — using anomalies to improve data quality and trust [18:05]</li><li>Feedback that matters and the power of meeting audiences where they are (data dictionary story) [19:08]</li><li>The networking story of earning an eight-year client by not hiring someone [21:24]</li><li>Human-first relationships vs. transactional interactions [23:30]</li><li>How to connect with Melanie [24:29]</li></ul><br/><p>Learn more about Melanie at <a href="http://www.petschanalytics.com/" target="_blank">http://www.petschanalytics.com/</a>.</p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" target="_blank">https://smashingtheplateau.com/guest</a></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" target="_blank">https://smashingtheplateau.com/news</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-identify-your-highest-value-skills-and-align-them-with-modern-generative-ai-opportunities-today-featuring-melanie-petsch]]></link><guid isPermaLink="false">fa649076-d4db-43f0-8472-9225f245f03c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 Dec 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/fa649076-d4db-43f0-8472-9225f245f03c.mp3" length="25197424" type="audio/mpeg"/><itunes:duration>26:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>815</itunes:episode><podcast:episode>815</podcast:episode></item><item><title>How To Blend AI With Human Judgment To Price Confidently, De-Risk Decisions, And Close Deals Featuring Michael Himmelfarb</title><itunes:title>How To Blend AI With Human Judgment To Price Confidently, De-Risk Decisions, And Close Deals Featuring Michael Himmelfarb</itunes:title><description><![CDATA[<p>Michael Himmelfarb is the founder of HG Partners, a consulting firm that advises growing tech companies on monetization and go-to-market strategy. He developed a unique consulting model that combines the advantages of AI with the human superpowers of creativity, empathy, and experience to deliver high-impact results in as little as 48 hours. A former GM of a $200M Nielsen business and a five-time tech CXO, he is passionate about teaching consultants how to leverage AI without losing the human trust advantage. His blog, Reframing Forward, explores the future of AI-enhanced business and work.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use value-based pricing, quick-win offers, and authentic relationship-building to stand out, earn attention, and convert conversations into paid work in a risk-averse market.</p><p>Michael and I discuss:</p><ul><li>Michael’s path from corporate leadership to independent consulting [01:49]</li><li>A clear one-sentence offer grounded in value-based pricing [06:24]</li><li>How to capture attention with show-don’t-tell executive summaries and easy-to-buy offers [07:11]</li><li>Why trust beats automation: using AI with human oversight (and a cautionary math example) [10:47]</li><li>Practical advice for consultants struggling to convert interest into revenue [12:12]</li><li>A simple LinkedIn strategy: thoughtful comments that spark real conversations [12:49]</li><li>Community, collaboration, and helping others as a growth engine [14:23]</li><li>Drawing the line between giving value and getting paid (share in the upside) [15:52]</li><li>Cutting through noise: do your own work, use AI for augmentation, quantify outcomes [17:15]</li><li>Shaping the offer: transactional, advisory, recurring, or loss leader—staying flexible [18:54]</li><li>An agile, iterative approach to prompts and analysis for better AI outcomes [20:51]</li><li>The long game of relationships and radical transparency [21:40]</li><li>Where to explore more of Michael’s ideas and connect [23:12]</li></ul><br/><p>Learn more about Michael at: <a href="http://www.hg-partners.com/" rel="noopener noreferrer" target="_blank">www.Hg-partners.com</a>, <a href="https://reframingforward.substack.com" rel="noopener noreferrer" target="_blank">https://reframingforward.substack.com</a>, and <a href="http://linkedin.com/in/michaelhimmelfarb" rel="noopener noreferrer" target="_blank">linkedin.com/in/michaelhimmelfarb</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></p><p><br></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Michael Himmelfarb is the founder of HG Partners, a consulting firm that advises growing tech companies on monetization and go-to-market strategy. He developed a unique consulting model that combines the advantages of AI with the human superpowers of creativity, empathy, and experience to deliver high-impact results in as little as 48 hours. A former GM of a $200M Nielsen business and a five-time tech CXO, he is passionate about teaching consultants how to leverage AI without losing the human trust advantage. His blog, Reframing Forward, explores the future of AI-enhanced business and work.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use value-based pricing, quick-win offers, and authentic relationship-building to stand out, earn attention, and convert conversations into paid work in a risk-averse market.</p><p>Michael and I discuss:</p><ul><li>Michael’s path from corporate leadership to independent consulting [01:49]</li><li>A clear one-sentence offer grounded in value-based pricing [06:24]</li><li>How to capture attention with show-don’t-tell executive summaries and easy-to-buy offers [07:11]</li><li>Why trust beats automation: using AI with human oversight (and a cautionary math example) [10:47]</li><li>Practical advice for consultants struggling to convert interest into revenue [12:12]</li><li>A simple LinkedIn strategy: thoughtful comments that spark real conversations [12:49]</li><li>Community, collaboration, and helping others as a growth engine [14:23]</li><li>Drawing the line between giving value and getting paid (share in the upside) [15:52]</li><li>Cutting through noise: do your own work, use AI for augmentation, quantify outcomes [17:15]</li><li>Shaping the offer: transactional, advisory, recurring, or loss leader—staying flexible [18:54]</li><li>An agile, iterative approach to prompts and analysis for better AI outcomes [20:51]</li><li>The long game of relationships and radical transparency [21:40]</li><li>Where to explore more of Michael’s ideas and connect [23:12]</li></ul><br/><p>Learn more about Michael at: <a href="http://www.hg-partners.com/" rel="noopener noreferrer" target="_blank">www.Hg-partners.com</a>, <a href="https://reframingforward.substack.com" rel="noopener noreferrer" target="_blank">https://reframingforward.substack.com</a>, and <a href="http://linkedin.com/in/michaelhimmelfarb" rel="noopener noreferrer" target="_blank">linkedin.com/in/michaelhimmelfarb</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau</strong> shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset.</p><p>Woven throughout are powerful reminders of how <strong>community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></p><p><br></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-blend-ai-with-human-judgment-to-price-confidently-de-risk-decisions-and-close-deals-featuring-michael-himmelfarb]]></link><guid isPermaLink="false">f8df22dc-f289-4753-82ad-2e75eff03779</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Nov 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/f8df22dc-f289-4753-82ad-2e75eff03779.mp3" length="24689245" type="audio/mpeg"/><itunes:duration>25:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>814</itunes:episode><podcast:episode>814</podcast:episode></item><item><title>How to Use Consultative Selling and Data Insights to Win Corporate Clients and Scale Your Business Featuring Jonny Cooper</title><itunes:title>How to Use Consultative Selling and Data Insights to Win Corporate Clients and Scale Your Business Featuring Jonny Cooper</itunes:title><description><![CDATA[<p>Jonny Cooper spent 12 years as a professional musician, touring the world as a pianist before realizing he didn’t want to be broke forever and transitioning into sales. He gained experience selling home improvements, houseboats, hot tubs, and holidays, among other ventures, before building a financial services firm from scratch and scaling it to £10.2 million in turnover prior to selling it to a PLC.&nbsp;</p><p>He then spent a decade in corporate consulting, working with clients such as Aston Martin, Optical Express, Argos, and many others. In 2017, he launched Everyone Hates Marketing, growing it into a 7,500-member Facebook community, and went on to train over 1,200 coaches, therapists, and consultants to launch their own online businesses. In May 2024, Jonny launched CIB to help consultants secure lucrative corporate engagements, and he now works exclusively with a select group of individuals within the CIB community.</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage your experience for corporate consulting success and develop a mindset for continuous growth.</p><p>Jonny and I discuss:</p><ul><li>How Jonny navigated career pivots, from music to financial services to consulting [01:42]</li><li>The pivotal moment that pushed Jonny to seek new opportunities [01:58]</li><li>Lessons in scaling and selling a service-based business [04:22]</li><li>Why consultative selling is critical for landing corporate clients [10:31]</li><li>The questions you should ask to connect with decision makers [11:10]</li><li>How to use data-driven insights to break through the noise and win contracts [14:23]</li><li>The role of community and peer support for consultants [18:16]</li><li>How to build intentional, high-value communities [20:45]</li><li>The importance of maintaining a growth mindset in your entrepreneurial journey [22:32]</li><li>Jonny’s advice for adapting to new challenges and technologies [23:15]</li></ul><br/><p>Learn more about Jonny at<a href="https://cibglobal.co/" rel="noopener noreferrer" target="_blank"> </a><a href="https://cib.global/" rel="noopener noreferrer" target="_blank">https://cib.global/</a>.</p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau </strong>shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.&nbsp;</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of <strong>how community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></p><p><br></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Jonny Cooper spent 12 years as a professional musician, touring the world as a pianist before realizing he didn’t want to be broke forever and transitioning into sales. He gained experience selling home improvements, houseboats, hot tubs, and holidays, among other ventures, before building a financial services firm from scratch and scaling it to £10.2 million in turnover prior to selling it to a PLC.&nbsp;</p><p>He then spent a decade in corporate consulting, working with clients such as Aston Martin, Optical Express, Argos, and many others. In 2017, he launched Everyone Hates Marketing, growing it into a 7,500-member Facebook community, and went on to train over 1,200 coaches, therapists, and consultants to launch their own online businesses. In May 2024, Jonny launched CIB to help consultants secure lucrative corporate engagements, and he now works exclusively with a select group of individuals within the CIB community.</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage your experience for corporate consulting success and develop a mindset for continuous growth.</p><p>Jonny and I discuss:</p><ul><li>How Jonny navigated career pivots, from music to financial services to consulting [01:42]</li><li>The pivotal moment that pushed Jonny to seek new opportunities [01:58]</li><li>Lessons in scaling and selling a service-based business [04:22]</li><li>Why consultative selling is critical for landing corporate clients [10:31]</li><li>The questions you should ask to connect with decision makers [11:10]</li><li>How to use data-driven insights to break through the noise and win contracts [14:23]</li><li>The role of community and peer support for consultants [18:16]</li><li>How to build intentional, high-value communities [20:45]</li><li>The importance of maintaining a growth mindset in your entrepreneurial journey [22:32]</li><li>Jonny’s advice for adapting to new challenges and technologies [23:15]</li></ul><br/><p>Learn more about Jonny at<a href="https://cibglobal.co/" rel="noopener noreferrer" target="_blank"> </a><a href="https://cib.global/" rel="noopener noreferrer" target="_blank">https://cib.global/</a>.</p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>______________________________________________________________</p><p><strong><em>About Smashing the Plateau</em></strong></p><p><strong>Smashing the Plateau </strong>shares stories and strategies from <strong>corporate refugees:</strong> mid-career professionals who’ve left corporate life to build something of their own.&nbsp;</p><p>Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests offer real strategies to help you build a <strong>sustainable, fulfilling business on your terms,</strong> with practical insights on positioning, growth, marketing, decision-making, and mindset. Woven throughout are powerful reminders of <strong>how community can accelerate your success.</strong></p><p>______________________________________________________________</p><p><strong>Take the Next Step</strong></p><p><strong>• Experience the power of community.</strong></p><p>Join a live guest session and connect with peers who understand the journey:</p><p><a href="https://smashingtheplateau.com/guest" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/guest</a></p><p><br></p><p><strong>• Not ready to join live yet? Stay connected.</strong></p><p>Get practical strategies, stories, and invitations delivered to your inbox:</p><p><a href="https://smashingtheplateau.com/news" rel="noopener noreferrer" target="_blank">https://smashingtheplateau.com/news</a></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-consultative-selling-and-data-insights-to-win-corporate-clients-and-scale-your-business-featuring-jonny-cooper]]></link><guid isPermaLink="false">bf004472-f509-42a4-8ec9-93cde7777768</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Nov 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/bf004472-f509-42a4-8ec9-93cde7777768.mp3" length="25879168" type="audio/mpeg"/><itunes:duration>26:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>813</itunes:episode><podcast:episode>813</podcast:episode></item><item><title>How to Develop Systems Champions, Strengthen Teams, and Navigate Change with Proven AI Strategies Featuring David Andrew Jenyns</title><itunes:title>How to Develop Systems Champions, Strengthen Teams, and Navigate Change with Proven AI Strategies Featuring David Andrew Jenyns</itunes:title><description><![CDATA[<p>David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry.</p><p>After successfully systemizing his own digital agency in 2016, Jenyns turned his attention to helping others achieve the same level of success. He founded SYSTEMology, which offers a proven seven-step process for managing clients and implementing systems in businesses. Today, his mission is to empower business owners to work on their businesses, not in them.</p><p>Through his workshops, keynote addresses, and his podcast, Business Processes Simplified, Jenyns has helped thousands of business owners achieve exponential growth and success. He is a passionate advocate for leveraging systems to simplify and streamline business operations, and his commitment to excellence has earned him the trust and admiration of clients and peers alike.</p><p>In today’s episode of Smashing the Plateau, you will learn how to harness systems thinking and the power of AI to free yourself from daily operations and build a business that truly works for you.</p><p>David Andrew and I discuss:</p><ul><li>The story behind his new book, Systems Champion [00:03:16]</li><li>How AI rapidly transformed his business and team [00:03:32]</li><li>The critical role of the “systems and AI champion” [00:05:21]</li><li>How to spot and develop systems champions in your organization [00:06:10]</li><li>The soft skills that matter most for systems champions [00:10:58]</li><li>The challenge of decision-making in times of rapid change [00:15:34]</li><li>Ways systems champions help leaders make better decisions [00:17:55]</li><li>The power of community for systems professionals [00:19:41]</li><li>Why systems-driven businesses are better for everyone [00:21:16]</li></ul><br/><p>Learn more about David at: <a href="https://www.systemology.com/" rel="noopener noreferrer" target="_blank">https://www.systemology.com/</a> and <a href="https://www.systemology.com/mediakit/" rel="noopener noreferrer" target="_blank">https://www.systemology.com/mediakit/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscribers for exclusive access to clear, practical advice from our podcast guests—your road to business mastery is just a click away!</p>]]></description><content:encoded><![CDATA[<p>David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry.</p><p>After successfully systemizing his own digital agency in 2016, Jenyns turned his attention to helping others achieve the same level of success. He founded SYSTEMology, which offers a proven seven-step process for managing clients and implementing systems in businesses. Today, his mission is to empower business owners to work on their businesses, not in them.</p><p>Through his workshops, keynote addresses, and his podcast, Business Processes Simplified, Jenyns has helped thousands of business owners achieve exponential growth and success. He is a passionate advocate for leveraging systems to simplify and streamline business operations, and his commitment to excellence has earned him the trust and admiration of clients and peers alike.</p><p>In today’s episode of Smashing the Plateau, you will learn how to harness systems thinking and the power of AI to free yourself from daily operations and build a business that truly works for you.</p><p>David Andrew and I discuss:</p><ul><li>The story behind his new book, Systems Champion [00:03:16]</li><li>How AI rapidly transformed his business and team [00:03:32]</li><li>The critical role of the “systems and AI champion” [00:05:21]</li><li>How to spot and develop systems champions in your organization [00:06:10]</li><li>The soft skills that matter most for systems champions [00:10:58]</li><li>The challenge of decision-making in times of rapid change [00:15:34]</li><li>Ways systems champions help leaders make better decisions [00:17:55]</li><li>The power of community for systems professionals [00:19:41]</li><li>Why systems-driven businesses are better for everyone [00:21:16]</li></ul><br/><p>Learn more about David at: <a href="https://www.systemology.com/" rel="noopener noreferrer" target="_blank">https://www.systemology.com/</a> and <a href="https://www.systemology.com/mediakit/" rel="noopener noreferrer" target="_blank">https://www.systemology.com/mediakit/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscribers for exclusive access to clear, practical advice from our podcast guests—your road to business mastery is just a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-develop-systems-champions-strengthen-teams-and-navigate-change-with-proven-ai-strategies-featuring-david-andrew-jenyns]]></link><guid isPermaLink="false">ec10f0ef-b2b7-4737-a350-9e80525dae4b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Nov 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ec10f0ef-b2b7-4737-a350-9e80525dae4b.mp3" length="23355493" type="audio/mpeg"/><itunes:duration>24:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>812</itunes:episode><podcast:episode>812</podcast:episode></item><item><title>How to Use Metaphors and Visual Communication to Engage Clients and Sustain Business Growth Long-Term Featuring Todd Cherches</title><itunes:title>How to Use Metaphors and Visual Communication to Engage Clients and Sustain Business Growth Long-Term Featuring Todd Cherches</itunes:title><description><![CDATA[<p>Todd Cherches is the CEO and co-founder of BigBlueGumball, a NYC-based leadership and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches,” a three-time award-winning adjunct professor of leadership at NYU, a lecturer on leadership at Columbia University, a TEDx speaker, and the author of the groundbreaking book, "VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life."</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage relationships, community, and visual thinking to build a thriving business after leaving the corporate world.</p><p>Todd and I discuss:</p><ul><li>What led Todd to start his own business [02:47]</li><li>Key challenges in balancing business development and client work [03:32]</li><li>The importance of relationships and community for business growth [04:21]</li><li>How teaching, speaking, and content creation fuel relationship building [05:22]</li><li>Keeping relationships warm over time—especially for introverts [06:36]</li><li>Using LinkedIn to nurture your network [06:36]</li><li>The power of metaphors, analogies, and visual leadership for entrepreneurs [10:16]</li><li>Four ways to communicate ideas visually [11:14]</li><li>How visual thinking helps corporate refugees stand out [15:53]</li><li>Becoming a resource for organizations in a VUCA world [16:55]</li><li>Todd’s “four G’s” philosophy for leadership and community [22:14]</li><li>How to start building your network and why it’s never too late [24:19]</li></ul><br/><p>Learn more about Todd at:</p><p><a href="https://www.toddcherches.com/" rel="noopener noreferrer" target="_blank">https://www.toddcherches.com/</a></p><p><a href="https://www.amazon.com/VisuaLeadership-Leveraging-Visual-Thinking-Leadership/dp/1642933376" rel="noopener noreferrer" target="_blank">https://www.amazon.com/VisuaLeadership-Leveraging-Visual-Thinking-Leadership/dp/1642933376</a></p><p><a href="https://www.linkedin.com/in/toddcherches/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/toddcherches/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Ready to level up? Subscribe for exclusive tips and strategies to drive your success forward!</p>]]></description><content:encoded><![CDATA[<p>Todd Cherches is the CEO and co-founder of BigBlueGumball, a NYC-based leadership and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches,” a three-time award-winning adjunct professor of leadership at NYU, a lecturer on leadership at Columbia University, a TEDx speaker, and the author of the groundbreaking book, "VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life."</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage relationships, community, and visual thinking to build a thriving business after leaving the corporate world.</p><p>Todd and I discuss:</p><ul><li>What led Todd to start his own business [02:47]</li><li>Key challenges in balancing business development and client work [03:32]</li><li>The importance of relationships and community for business growth [04:21]</li><li>How teaching, speaking, and content creation fuel relationship building [05:22]</li><li>Keeping relationships warm over time—especially for introverts [06:36]</li><li>Using LinkedIn to nurture your network [06:36]</li><li>The power of metaphors, analogies, and visual leadership for entrepreneurs [10:16]</li><li>Four ways to communicate ideas visually [11:14]</li><li>How visual thinking helps corporate refugees stand out [15:53]</li><li>Becoming a resource for organizations in a VUCA world [16:55]</li><li>Todd’s “four G’s” philosophy for leadership and community [22:14]</li><li>How to start building your network and why it’s never too late [24:19]</li></ul><br/><p>Learn more about Todd at:</p><p><a href="https://www.toddcherches.com/" rel="noopener noreferrer" target="_blank">https://www.toddcherches.com/</a></p><p><a href="https://www.amazon.com/VisuaLeadership-Leveraging-Visual-Thinking-Leadership/dp/1642933376" rel="noopener noreferrer" target="_blank">https://www.amazon.com/VisuaLeadership-Leveraging-Visual-Thinking-Leadership/dp/1642933376</a></p><p><a href="https://www.linkedin.com/in/toddcherches/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/toddcherches/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Ready to level up? Subscribe for exclusive tips and strategies to drive your success forward!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-metaphors-and-visual-communication-to-engage-clients-and-sustain-business-growth-long-term-featuring-todd-cherches]]></link><guid isPermaLink="false">01b86e89-0ba2-4bfe-ae65-237d4ebd8f03</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Nov 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/01b86e89-0ba2-4bfe-ae65-237d4ebd8f03.mp3" length="27125942" type="audio/mpeg"/><itunes:duration>28:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>811</itunes:episode><podcast:episode>811</podcast:episode></item><item><title>How to Reframe Fear, Set Meaningful Goals, and Build Momentum With the Paradox Process Featuring Thomas Jones</title><itunes:title>How to Reframe Fear, Set Meaningful Goals, and Build Momentum With the Paradox Process Featuring Thomas Jones</itunes:title><description><![CDATA[<p>Thomas M. Jones is a psychotherapist, author, musician, and founder of an innovative technique, The Paradox Process, designed to rapidly transform negative feelings into powerful knowledge and insight—essentially, how to change your life by learning to direct your mind. In the world of medicine, his approach would be described as renegade; however, the proof is inarguable.</p><p>Jones has been highly successful in his work for the last 50 years, with a clientele that includes CEOs, television journalists, Oscar, Emmy, and Tony Award-winning performers, doctors, musicians, artists, health coaches, social workers, psychologists, and business professionals across the globe.</p><p>In today’s episode of Smashing the Plateau, you will learn how to recognize and overcome internal obstacles, set meaningful goals, and harness the support of a community on your entrepreneurial journey.</p><p>Thomas and I discuss:</p><ul><li>The origins and evolution of the Paradox Process [00:02:41]</li><li>Why traditional therapy felt limiting—and how Thomas innovated beyond it [00:03:00]</li><li>How the Paradox Process helps you break through blocks and limiting beliefs [00:08:32]</li><li>Real-life examples of shifting the internal narrative for success [00:09:55]</li><li>Key mindset shifts for “corporate refugees” transitioning to entrepreneurship [00:12:44]</li><li>Recognizing and honoring your uniqueness as an entrepreneur [00:13:02]</li><li>The importance of setting goals and building a history of success [00:16:10]</li><li>How to handle emotions and setbacks as you build your business [00:18:01]</li><li>The critical role of community, feedback, and accountability [00:21:00]</li><li>Practical encouragement for following your dreams and taking action [00:23:19]</li><li>Where to learn more about Thomas and The Paradox Process [00:24:08]</li></ul><br/><p>Learn more about Thomas at:</p><p><a href="http://paradoxprocess.org/gift" rel="noopener noreferrer" target="_blank">Paradoxprocess.org/gift</a></p><p><a href="http://paradoxprocess.org/mondays" rel="noopener noreferrer" target="_blank">Paradoxprocess.org/mondays</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Stay ahead of the curve—subscribe for curated tips and proven strategies from our podcast guests, and accelerate your path to success!</p>]]></description><content:encoded><![CDATA[<p>Thomas M. Jones is a psychotherapist, author, musician, and founder of an innovative technique, The Paradox Process, designed to rapidly transform negative feelings into powerful knowledge and insight—essentially, how to change your life by learning to direct your mind. In the world of medicine, his approach would be described as renegade; however, the proof is inarguable.</p><p>Jones has been highly successful in his work for the last 50 years, with a clientele that includes CEOs, television journalists, Oscar, Emmy, and Tony Award-winning performers, doctors, musicians, artists, health coaches, social workers, psychologists, and business professionals across the globe.</p><p>In today’s episode of Smashing the Plateau, you will learn how to recognize and overcome internal obstacles, set meaningful goals, and harness the support of a community on your entrepreneurial journey.</p><p>Thomas and I discuss:</p><ul><li>The origins and evolution of the Paradox Process [00:02:41]</li><li>Why traditional therapy felt limiting—and how Thomas innovated beyond it [00:03:00]</li><li>How the Paradox Process helps you break through blocks and limiting beliefs [00:08:32]</li><li>Real-life examples of shifting the internal narrative for success [00:09:55]</li><li>Key mindset shifts for “corporate refugees” transitioning to entrepreneurship [00:12:44]</li><li>Recognizing and honoring your uniqueness as an entrepreneur [00:13:02]</li><li>The importance of setting goals and building a history of success [00:16:10]</li><li>How to handle emotions and setbacks as you build your business [00:18:01]</li><li>The critical role of community, feedback, and accountability [00:21:00]</li><li>Practical encouragement for following your dreams and taking action [00:23:19]</li><li>Where to learn more about Thomas and The Paradox Process [00:24:08]</li></ul><br/><p>Learn more about Thomas at:</p><p><a href="http://paradoxprocess.org/gift" rel="noopener noreferrer" target="_blank">Paradoxprocess.org/gift</a></p><p><a href="http://paradoxprocess.org/mondays" rel="noopener noreferrer" target="_blank">Paradoxprocess.org/mondays</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Stay ahead of the curve—subscribe for curated tips and proven strategies from our podcast guests, and accelerate your path to success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-reframe-fear-set-meaningful-goals-and-build-momentum-with-the-paradox-process-featuring-thomas-jones]]></link><guid isPermaLink="false">1a93c548-d306-4d60-968b-4f29f6f7d4b1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 Oct 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/1a93c548-d306-4d60-968b-4f29f6f7d4b1.mp3" length="25553180" type="audio/mpeg"/><itunes:duration>26:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>810</itunes:episode><podcast:episode>810</podcast:episode></item><item><title>How to Create Authentic Brand Connections Using Emotional Motivation and Customer-Centric Business Strategies Featuring Kevin Perlmutter</title><itunes:title>How to Create Authentic Brand Connections Using Emotional Motivation and Customer-Centric Business Strategies Featuring Kevin Perlmutter</itunes:title><description><![CDATA[<p>Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of <strong>BRAND DESIRE: Spark Customer Interest Using Emotional Insights</strong>.&nbsp;</p><p>Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.</p><p>In today’s episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success.</p><p>Kevin and I discuss:</p><ul><li>What led Kevin to start his own consultancy [02:25]</li><li>The bold steps and challenges of launching with no clients [03:52]</li><li>Aligning values in business and choosing the right clients [06:26]</li><li>Why persuasion-based brand strategy is outdated [08:03]</li><li>The concept of shared emotional motivation [12:00]</li><li>How customer feedback shaped a client’s unique brand identity [11:05]</li><li>Why emotional benefits drive brand loyalty [14:00]</li><li>The impact of current global challenges on brand decision-making [15:00]</li><li>How leading brands like Ben &amp; Jerry’s maintain values and spark loyalty [18:12]</li><li>The value of community in business growth [19:42]</li><li>Advice for corporate refugees on leveraging their network and feedback [21:03]</li><li>The importance of listening to others to define your value [21:58]</li></ul><br/><p>Learn more about Kevin at:</p><p><a href="https://www.branddesirebook.com/" rel="noopener noreferrer" target="_blank">https://www.BrandDesireBook.com/</a></p><p><a href="https://www.linkedin.com/in/kevinperlmutter/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kevinperlmutter/</a></p><p><a href="https://www.limbicbrandevolution.com/" rel="noopener noreferrer" target="_blank">https://www.LimbicBrandEvolution.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Ready for more? Sign up now to unlock concise, actionable strategy tips from our podcast—your journey to success is just one click away!</p><p><br></p>]]></description><content:encoded><![CDATA[<p>Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of <strong>BRAND DESIRE: Spark Customer Interest Using Emotional Insights</strong>.&nbsp;</p><p>Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach, serving as a behavioral science-rooted brand consultant and customer-centricity work session facilitator. He guides the development of more effective methods for brand evolution and customer engagement.</p><p>In today’s episode of Smashing the Plateau, you will learn how emotional insight can transform your brand and why understanding what motivates your customers leads to authentic, lasting success.</p><p>Kevin and I discuss:</p><ul><li>What led Kevin to start his own consultancy [02:25]</li><li>The bold steps and challenges of launching with no clients [03:52]</li><li>Aligning values in business and choosing the right clients [06:26]</li><li>Why persuasion-based brand strategy is outdated [08:03]</li><li>The concept of shared emotional motivation [12:00]</li><li>How customer feedback shaped a client’s unique brand identity [11:05]</li><li>Why emotional benefits drive brand loyalty [14:00]</li><li>The impact of current global challenges on brand decision-making [15:00]</li><li>How leading brands like Ben &amp; Jerry’s maintain values and spark loyalty [18:12]</li><li>The value of community in business growth [19:42]</li><li>Advice for corporate refugees on leveraging their network and feedback [21:03]</li><li>The importance of listening to others to define your value [21:58]</li></ul><br/><p>Learn more about Kevin at:</p><p><a href="https://www.branddesirebook.com/" rel="noopener noreferrer" target="_blank">https://www.BrandDesireBook.com/</a></p><p><a href="https://www.linkedin.com/in/kevinperlmutter/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kevinperlmutter/</a></p><p><a href="https://www.limbicbrandevolution.com/" rel="noopener noreferrer" target="_blank">https://www.LimbicBrandEvolution.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Ready for more? Sign up now to unlock concise, actionable strategy tips from our podcast—your journey to success is just one click away!</p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-authentic-brand-connections-using-emotional-motivation-and-customer-centric-business-strategies-featuring-kevin-perlmutter]]></link><guid isPermaLink="false">14f047d9-94e2-4ca5-b80e-ae202c105c69</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 Oct 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/14f047d9-94e2-4ca5-b80e-ae202c105c69.mp3" length="24757348" type="audio/mpeg"/><itunes:duration>25:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>809</itunes:episode><podcast:episode>809</podcast:episode></item><item><title>How to Pivot From Corporate to Entrepreneurship With Ecosystems, Collective Learning, and Fearless Commitment Featuring Suzanne Mau-Asam</title><itunes:title>How to Pivot From Corporate to Entrepreneurship With Ecosystems, Collective Learning, and Fearless Commitment Featuring Suzanne Mau-Asam</itunes:title><description><![CDATA[<p>After more than 20 years in the corporate world, Suzanne Mau-Asam has seen it all—the good, the bad, and the “we’re not sure what’s happening here.” But here’s the thing: she doesn’t stop at quick fixes or standard solutions. As a sociologist, certified somatic coach, learning and development specialist, and embodied leadership expert, Suzanne brings a level of depth that most programs don’t even touch.</p><p>In today’s episode of Smashing the Plateau, you will learn how to navigate the leap from corporate professional to thriving entrepreneur and community builder.</p><p>Suzanne and I discuss:</p><ul><li>How Suzanne’s career evolved from hospitality to sociology and beyond [01:59]</li><li>Why she started her business and a community simultaneously [03:41]</li><li>The importance of “going all in” as an entrepreneur [07:36]</li><li>The challenges and rewards of building a business from scratch [08:31]</li><li>How to pivot your strategy and offerings as your business grows [09:36]</li><li>Creating ecosystems and multiple revenue streams for business health [18:21]</li><li>The power of collective intelligence and learning in community [20:00]</li><li>Why you should “move before you’re ready” and seek out supportive communities [21:46]</li></ul><br/><p>Learn more about Suzanne at <a href="https://www.doors-open.nl/corporate-sociology/" rel="noopener noreferrer" target="_blank">https://www.doors-open.nl/corporate-sociology/</a> and <a href="https://www.doors-open.nl/embodied-leadership/" rel="noopener noreferrer" target="_blank">https://www.doors-open.nl/embodied-leadership/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe for a steady stream of curated, insightful strategy tips from our podcast—master your business journey in just one click!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>After more than 20 years in the corporate world, Suzanne Mau-Asam has seen it all—the good, the bad, and the “we’re not sure what’s happening here.” But here’s the thing: she doesn’t stop at quick fixes or standard solutions. As a sociologist, certified somatic coach, learning and development specialist, and embodied leadership expert, Suzanne brings a level of depth that most programs don’t even touch.</p><p>In today’s episode of Smashing the Plateau, you will learn how to navigate the leap from corporate professional to thriving entrepreneur and community builder.</p><p>Suzanne and I discuss:</p><ul><li>How Suzanne’s career evolved from hospitality to sociology and beyond [01:59]</li><li>Why she started her business and a community simultaneously [03:41]</li><li>The importance of “going all in” as an entrepreneur [07:36]</li><li>The challenges and rewards of building a business from scratch [08:31]</li><li>How to pivot your strategy and offerings as your business grows [09:36]</li><li>Creating ecosystems and multiple revenue streams for business health [18:21]</li><li>The power of collective intelligence and learning in community [20:00]</li><li>Why you should “move before you’re ready” and seek out supportive communities [21:46]</li></ul><br/><p>Learn more about Suzanne at <a href="https://www.doors-open.nl/corporate-sociology/" rel="noopener noreferrer" target="_blank">https://www.doors-open.nl/corporate-sociology/</a> and <a href="https://www.doors-open.nl/embodied-leadership/" rel="noopener noreferrer" target="_blank">https://www.doors-open.nl/embodied-leadership/</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe for a steady stream of curated, insightful strategy tips from our podcast—master your business journey in just one click!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-pivot-from-corporate-to-entrepreneurship-with-ecosystems-collective-learning-and-fearless-commitment-featuring-suzanne-mau-asam]]></link><guid isPermaLink="false">faf0e676-8ea1-4755-bd18-f07b550fa02e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 Oct 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/faf0e676-8ea1-4755-bd18-f07b550fa02e.mp3" length="23155335" type="audio/mpeg"/><itunes:duration>24:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>808</itunes:episode><podcast:episode>808</podcast:episode></item><item><title>How to Stand Out With Authentic Copy, Tough Love, and Mentorship After Leaving Corporate Leadership Featuring Liisa Reimann</title><itunes:title>How to Stand Out With Authentic Copy, Tough Love, and Mentorship After Leaving Corporate Leadership Featuring Liisa Reimann</itunes:title><description><![CDATA[<p>Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She’s been featured in Women’s Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it’s done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves!</p><p>In today’s episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you’re transitioning from corporate life.</p><p>Liisa and I discuss:</p><ul><li>How Liisa’s cover letter launched her copywriting career [00:02:46]</li><li>What inspired her to become an entrepreneur [00:05:00]</li><li>The challenges women executives face when marketing themselves [00:09:00]</li><li>Why social media and marketing language feel uncomfortable for many [00:11:42]</li><li>Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]</li><li>How Liisa supports clients with tough love and accountability [00:15:16]</li><li>Building trust and community as a solopreneur [00:17:33]</li><li>The critical role of mentorship and learning from others [00:20:28]</li><li>What Liisa would (and wouldn’t) change about her journey [00:21:29]</li></ul><br/><p>Learn more about Liisa at <a href="http://twoeyecopy.com" target="_blank">twoeyecopy.com</a>,<a href="http://linkedin.com/in/liisareimann" target="_blank"> linkedin.com/in/liisareimann</a>,<a href="http://facebook.com/groups/writewordsthatsell" target="_blank"> and facebook.com/groups/writewordsthatsell</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a></p><p>Join our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!</p>]]></description><content:encoded><![CDATA[<p>Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She’s been featured in Women’s Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it’s done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves!</p><p>In today’s episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you’re transitioning from corporate life.</p><p>Liisa and I discuss:</p><ul><li>How Liisa’s cover letter launched her copywriting career [00:02:46]</li><li>What inspired her to become an entrepreneur [00:05:00]</li><li>The challenges women executives face when marketing themselves [00:09:00]</li><li>Why social media and marketing language feel uncomfortable for many [00:11:42]</li><li>Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]</li><li>How Liisa supports clients with tough love and accountability [00:15:16]</li><li>Building trust and community as a solopreneur [00:17:33]</li><li>The critical role of mentorship and learning from others [00:20:28]</li><li>What Liisa would (and wouldn’t) change about her journey [00:21:29]</li></ul><br/><p>Learn more about Liisa at <a href="http://twoeyecopy.com" target="_blank">twoeyecopy.com</a>,<a href="http://linkedin.com/in/liisareimann" target="_blank"> linkedin.com/in/liisareimann</a>,<a href="http://facebook.com/groups/writewordsthatsell" target="_blank"> and facebook.com/groups/writewordsthatsell</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a></p><p>Join our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-stand-out-with-authentic-copy-tough-love-and-mentorship-after-leaving-corporate-leadership-featuring-liisa-reimann]]></link><guid isPermaLink="false">cb3f1545-203a-4425-8957-c84c4a7e8a1c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 Oct 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/cb3f1545-203a-4425-8957-c84c4a7e8a1c.mp3" length="23182467" type="audio/mpeg"/><itunes:duration>24:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>807</itunes:episode><podcast:episode>807</podcast:episode></item><item><title>Primal Dating Building Lasting Business Success Through Relationship Strength Evolutionary Psychology and Community Support Strategies Featuring Tim Ash</title><itunes:title>Primal Dating Building Lasting Business Success Through Relationship Strength Evolutionary Psychology and Community Support Strategies Featuring Tim Ash</itunes:title><description><![CDATA[<p>Tim Ash is a recognized authority on evolutionary psychology, persuasion, and digital marketing. He is a sought-after international keynote speaker, executive advisor, and the bestselling author of several books, including Primal Dating, Unleash Your Primal Brain, and Landing Page Optimization.</p><p>As the CEO and co-founder of a digital optimization agency, Tim helped create over $1.2 billion in value for leading companies.</p><p>He has been cited by Forbes as a Top 10 Online Marketing Expert and by Entrepreneur Magazine as an Online Marketing Influencer to Watch.</p><p>In today’s episode of Smashing the Plateau, you will learn how your closest relationships impact your business success and actionable strategies to build a strong support system as an entrepreneur.</p><p>Tim and I discuss:</p><ul><li>Why your partner is the most significant influence in your entrepreneurial journey [00:00:00]</li><li>The evolutionary psychology behind modern relationships [00:03:35]</li><li>The myth of lifelong monogamy and its business implications [00:06:34]</li><li>Why relationship challenges are often the biggest hurdles for entrepreneurs [00:05:09]</li><li>How to structure your personal and business life for long-term success [00:09:41]</li><li>The importance of explicit exit planning in both business and relationships [00:11:26]</li><li>How division of labor at home mirrors successful business partnerships [00:14:00]</li><li>What to do when your personal relationship is tenuous [00:14:44]</li><li>Mindset adjustments for men and women to improve connections [00:16:23]</li><li>Why community involvement matters and how gender differences play out in business groups [00:21:03]</li><li>Key advice for women entrepreneurs and executives [00:23:32]</li><li>Why reality-based relationship strategies lead to more happiness [00:25:17]</li></ul><br/><p>Learn more about Tim at <a href="http://primalbrain.com" rel="noopener noreferrer" target="_blank">PrimalBrain.com</a> and<a href="http://timash.com" rel="noopener noreferrer" target="_blank"> TimAsh.com</a>.</p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe now for concise, actionable insights from our podcast and launch your journey to lasting success with a single click!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Tim Ash is a recognized authority on evolutionary psychology, persuasion, and digital marketing. He is a sought-after international keynote speaker, executive advisor, and the bestselling author of several books, including Primal Dating, Unleash Your Primal Brain, and Landing Page Optimization.</p><p>As the CEO and co-founder of a digital optimization agency, Tim helped create over $1.2 billion in value for leading companies.</p><p>He has been cited by Forbes as a Top 10 Online Marketing Expert and by Entrepreneur Magazine as an Online Marketing Influencer to Watch.</p><p>In today’s episode of Smashing the Plateau, you will learn how your closest relationships impact your business success and actionable strategies to build a strong support system as an entrepreneur.</p><p>Tim and I discuss:</p><ul><li>Why your partner is the most significant influence in your entrepreneurial journey [00:00:00]</li><li>The evolutionary psychology behind modern relationships [00:03:35]</li><li>The myth of lifelong monogamy and its business implications [00:06:34]</li><li>Why relationship challenges are often the biggest hurdles for entrepreneurs [00:05:09]</li><li>How to structure your personal and business life for long-term success [00:09:41]</li><li>The importance of explicit exit planning in both business and relationships [00:11:26]</li><li>How division of labor at home mirrors successful business partnerships [00:14:00]</li><li>What to do when your personal relationship is tenuous [00:14:44]</li><li>Mindset adjustments for men and women to improve connections [00:16:23]</li><li>Why community involvement matters and how gender differences play out in business groups [00:21:03]</li><li>Key advice for women entrepreneurs and executives [00:23:32]</li><li>Why reality-based relationship strategies lead to more happiness [00:25:17]</li></ul><br/><p>Learn more about Tim at <a href="http://primalbrain.com" rel="noopener noreferrer" target="_blank">PrimalBrain.com</a> and<a href="http://timash.com" rel="noopener noreferrer" target="_blank"> TimAsh.com</a>.</p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe now for concise, actionable insights from our podcast and launch your journey to lasting success with a single click!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/primal-dating-building-lasting-business-success-through-relationship-strength-evolutionary-psychology-and-community-support-strategies-featuring-tim-ash]]></link><guid isPermaLink="false">d97fd8f1-63ae-484e-8754-ce73301675a8</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 Sep 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/d97fd8f1-63ae-484e-8754-ce73301675a8.mp3" length="26638613" type="audio/mpeg"/><itunes:duration>27:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>806</itunes:episode><podcast:episode>806</podcast:episode></item><item><title>How to Grow Your Business, Manage Time, and Beat Self-Doubt as a Female Entrepreneur Featuring Shandra Moran</title><itunes:title>How to Grow Your Business, Manage Time, and Beat Self-Doubt as a Female Entrepreneur Featuring Shandra Moran</itunes:title><description><![CDATA[<p>Shandra is the CEO of The Transit Lounge, working with women who want to grow their service-based side businesses into profitable, thriving ventures in part-time hours.</p><p>She’s an award-winning marketing director, professional results coach, Money Breakthrough coach, podcast host, and co-author of the international bestselling book, <em>Elevate Your Success</em>.</p><p>Following a diagnosis of severe adrenal fatigue in 2014, Shandra became passionate about supporting women to be their own boss—so they can earn great money doing work they love, without burning out.</p><p>She helps them achieve this through private coaching and her 30-day online course called Marketing Mojo.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transition from corporate life to entrepreneurship, build confidence, and find the right community to support your business journey.</p><p>Shandra and I discuss:</p><ul><li>Shandra’s journey from radio and corporate roles to entrepreneurship [02:19]</li><li>How burnout led her to realign her work with her values [03:21]</li><li>Why she chose to focus on service-based side businesses for women [04:42]</li><li>The advantages of solo businesses versus partnerships [07:12]</li><li>The most common challenges women face in building a business [10:07]</li><li>Strategies to overcome client acquisition, time management, and self-doubt [12:17]</li><li>The power of community and peer support for entrepreneurs [14:19]</li><li>Trends in flexible work, side businesses, and multiple income streams [18:43]</li><li>How Shandra invests in her own growth and support network [24:02]</li><li>Where to connect with Shandra and access her resources [25:50]</li></ul><br/><p>Learn more about Shandra at <a href="https://thetransitlounge.com/" rel="noopener noreferrer" target="_blank">https://thetransitlounge.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Unlock your business potential—subscribe now for members-only strategy insights and actionable tips from our experts. Success is just one click away!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Shandra is the CEO of The Transit Lounge, working with women who want to grow their service-based side businesses into profitable, thriving ventures in part-time hours.</p><p>She’s an award-winning marketing director, professional results coach, Money Breakthrough coach, podcast host, and co-author of the international bestselling book, <em>Elevate Your Success</em>.</p><p>Following a diagnosis of severe adrenal fatigue in 2014, Shandra became passionate about supporting women to be their own boss—so they can earn great money doing work they love, without burning out.</p><p>She helps them achieve this through private coaching and her 30-day online course called Marketing Mojo.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transition from corporate life to entrepreneurship, build confidence, and find the right community to support your business journey.</p><p>Shandra and I discuss:</p><ul><li>Shandra’s journey from radio and corporate roles to entrepreneurship [02:19]</li><li>How burnout led her to realign her work with her values [03:21]</li><li>Why she chose to focus on service-based side businesses for women [04:42]</li><li>The advantages of solo businesses versus partnerships [07:12]</li><li>The most common challenges women face in building a business [10:07]</li><li>Strategies to overcome client acquisition, time management, and self-doubt [12:17]</li><li>The power of community and peer support for entrepreneurs [14:19]</li><li>Trends in flexible work, side businesses, and multiple income streams [18:43]</li><li>How Shandra invests in her own growth and support network [24:02]</li><li>Where to connect with Shandra and access her resources [25:50]</li></ul><br/><p>Learn more about Shandra at <a href="https://thetransitlounge.com/" rel="noopener noreferrer" target="_blank">https://thetransitlounge.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Unlock your business potential—subscribe now for members-only strategy insights and actionable tips from our experts. Success is just one click away!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-grow-your-business-manage-time-and-beat-self-doubt-as-a-female-entrepreneur-featuring-shandra-moran]]></link><guid isPermaLink="false">ce4b4611-4d85-43f4-8aa6-38ab7a0fc958</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 Sep 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ce4b4611-4d85-43f4-8aa6-38ab7a0fc958.mp3" length="26688765" type="audio/mpeg"/><itunes:duration>27:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>805</itunes:episode><podcast:episode>805</podcast:episode></item><item><title>How to Make Strategic Career Pivots and Build a Network That Energizes and Challenges Your Growth featuring David Lancefield</title><itunes:title>How to Make Strategic Career Pivots and Build a Network That Energizes and Challenges Your Growth featuring David Lancefield</itunes:title><description><![CDATA[<p>David is the founder of Strategy Shift. He’s worked with more than 50 CEOs and hundreds of other C-suite executives to design bold strategies, supercharge their leadership, and transform their cultures in 20 countries. He’s a contributor to Harvard Business Review, MIT Sloan Management Review, and Strategy+Business, and a guest lecturer at London Business School. He is a former senior partner at Strategy&amp;, PwC.</p><p>In today’s episode of Smashing the Plateau, you will learn actionable strategies for navigating major career transitions and aligning your work with your values and aspirations.</p><p>David and I discuss:</p><ul><li>What prompted David to leave his senior partner role and start something new [01:48]</li><li>The role of personal needs and values in career decisions [04:13]</li><li>How to adopt a strategic approach to career pivots [04:56]</li><li>The importance of building a supportive, challenging network [06:24]</li><li>Why making small decisions can energize bigger changes [07:21]</li><li>The value of not rushing your transition [08:15]</li><li>How to navigate career strategy in times of chaos and complexity [10:38]</li><li>Advice for consultants facing indecision and radio silence from clients [14:21]</li><li>What CEOs and leaders really need from consultants today [16:24]</li><li>How to tap into and nurture a community of thinking partners [20:19]</li><li>Where to find David’s resources and get in touch [22:57]</li></ul><br/><p>Learn more about David at:</p><p>• Strategy Shift:<a href="https://strategyshift.co.uk/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/</a></p><p>• Profile:<a href="https://strategyshift.co.uk/founder/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/founder/</a></p><p>• Newsletter:<a href="https://davidlancefield.com/newsletter/" rel="noopener noreferrer" target="_blank"> https://davidlancefield.com/newsletter/</a></p><p>• Courses:<a href="https://strategyshift.co.uk/courses/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/courses/</a></p><p>• Writing:<a href="https://davidlancefield.com/writing/" rel="noopener noreferrer" target="_blank"> https://davidlancefield.com/writing/</a></p><p>• Lancefield on the Line Podcast:<a href="https://davidlancefield.com/lancefield-on-the-line/" rel="noopener noreferrer" target="_blank"> https://davidlancefield.com/lancefield-on-the-line/</a></p><p>•<a href="https://strategyshift.co.uk/media/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/media/</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe now to receive expert strategy tips—unlock your next level of success with every episode!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>David is the founder of Strategy Shift. He’s worked with more than 50 CEOs and hundreds of other C-suite executives to design bold strategies, supercharge their leadership, and transform their cultures in 20 countries. He’s a contributor to Harvard Business Review, MIT Sloan Management Review, and Strategy+Business, and a guest lecturer at London Business School. He is a former senior partner at Strategy&amp;, PwC.</p><p>In today’s episode of Smashing the Plateau, you will learn actionable strategies for navigating major career transitions and aligning your work with your values and aspirations.</p><p>David and I discuss:</p><ul><li>What prompted David to leave his senior partner role and start something new [01:48]</li><li>The role of personal needs and values in career decisions [04:13]</li><li>How to adopt a strategic approach to career pivots [04:56]</li><li>The importance of building a supportive, challenging network [06:24]</li><li>Why making small decisions can energize bigger changes [07:21]</li><li>The value of not rushing your transition [08:15]</li><li>How to navigate career strategy in times of chaos and complexity [10:38]</li><li>Advice for consultants facing indecision and radio silence from clients [14:21]</li><li>What CEOs and leaders really need from consultants today [16:24]</li><li>How to tap into and nurture a community of thinking partners [20:19]</li><li>Where to find David’s resources and get in touch [22:57]</li></ul><br/><p>Learn more about David at:</p><p>• Strategy Shift:<a href="https://strategyshift.co.uk/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/</a></p><p>• Profile:<a href="https://strategyshift.co.uk/founder/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/founder/</a></p><p>• Newsletter:<a href="https://davidlancefield.com/newsletter/" rel="noopener noreferrer" target="_blank"> https://davidlancefield.com/newsletter/</a></p><p>• Courses:<a href="https://strategyshift.co.uk/courses/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/courses/</a></p><p>• Writing:<a href="https://davidlancefield.com/writing/" rel="noopener noreferrer" target="_blank"> https://davidlancefield.com/writing/</a></p><p>• Lancefield on the Line Podcast:<a href="https://davidlancefield.com/lancefield-on-the-line/" rel="noopener noreferrer" target="_blank"> https://davidlancefield.com/lancefield-on-the-line/</a></p><p>•<a href="https://strategyshift.co.uk/media/" rel="noopener noreferrer" target="_blank"> https://strategyshift.co.uk/media/</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe now to receive expert strategy tips—unlock your next level of success with every episode!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-strategic-career-pivots-and-build-a-network-that-energizes-and-challenges-your-growth-featuring-david-lancefield]]></link><guid isPermaLink="false">e02eea2d-08ed-4c2b-b6a8-beaecd5a45d6</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 Sep 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e02eea2d-08ed-4c2b-b6a8-beaecd5a45d6.mp3" length="23991233" type="audio/mpeg"/><itunes:duration>24:59</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>804</itunes:episode><podcast:episode>804</podcast:episode></item><item><title>How to Stand Out, Build Trust, and Drive Change as a Fearless Entrepreneur Facing Unpredictable Business Environments Featuring Jeffrey Hayzlett</title><itunes:title>How to Stand Out, Build Trust, and Drive Change as a Fearless Entrepreneur Facing Unpredictable Business Environments Featuring Jeffrey Hayzlett</itunes:title><description><![CDATA[<p>Jeffrey Hayzlett is a global business celebrity, primetime TV and podcast host, keynote speaker, and best-selling author. As Chairman and Founder of the C-Suite Network, he connects executives and entrepreneurs to foster business growth. A former Fortune 100 CMO, he is known for his bold, no-nonsense approach to leadership, marketing, and innovation. Hayzlett has appeared on major media outlets, sharing insights on scaling businesses and driving change. With decades of experience, he inspires leaders to think big, act bigger, and make a lasting impact.</p><p>In today's episode of Smashing the Plateau, you will learn how to thrive as an entrepreneur during times of chaos and rapid change.</p><p>Jeffrey and I discuss:</p><ul><li>Why resilience matters for business success [00:02:41]</li><li>How to adapt and move forward during uncertainty [00:04:28]</li><li>What causes indecision and how to overcome it [00:04:47]</li><li>The importance of human connection and community [00:09:13]</li><li>How technology and AI are changing communication [00:11:05]</li><li>Ways to stay visible and deepen relationships [00:13:25]</li><li>Why engagement is a top challenge for companies [00:16:00]</li><li>Key ingredients for building a successful community [00:18:26]</li><li>The path to becoming a recognized thought leader [00:20:04]</li><li>The value of standing out—even if it means having haters [00:21:37]</li></ul><br/><p>Learn more about Jeffrey at <a href="https://c-suitenetwork.com/" rel="noopener noreferrer" target="_blank">https://c-suitenetwork.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Take the guesswork out of growth! Subscribe today and receive exclusive, easy-to-implement business strategies from leading podcast experts—success starts with one click.</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Jeffrey Hayzlett is a global business celebrity, primetime TV and podcast host, keynote speaker, and best-selling author. As Chairman and Founder of the C-Suite Network, he connects executives and entrepreneurs to foster business growth. A former Fortune 100 CMO, he is known for his bold, no-nonsense approach to leadership, marketing, and innovation. Hayzlett has appeared on major media outlets, sharing insights on scaling businesses and driving change. With decades of experience, he inspires leaders to think big, act bigger, and make a lasting impact.</p><p>In today's episode of Smashing the Plateau, you will learn how to thrive as an entrepreneur during times of chaos and rapid change.</p><p>Jeffrey and I discuss:</p><ul><li>Why resilience matters for business success [00:02:41]</li><li>How to adapt and move forward during uncertainty [00:04:28]</li><li>What causes indecision and how to overcome it [00:04:47]</li><li>The importance of human connection and community [00:09:13]</li><li>How technology and AI are changing communication [00:11:05]</li><li>Ways to stay visible and deepen relationships [00:13:25]</li><li>Why engagement is a top challenge for companies [00:16:00]</li><li>Key ingredients for building a successful community [00:18:26]</li><li>The path to becoming a recognized thought leader [00:20:04]</li><li>The value of standing out—even if it means having haters [00:21:37]</li></ul><br/><p>Learn more about Jeffrey at <a href="https://c-suitenetwork.com/" rel="noopener noreferrer" target="_blank">https://c-suitenetwork.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Take the guesswork out of growth! Subscribe today and receive exclusive, easy-to-implement business strategies from leading podcast experts—success starts with one click.</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-stand-out-build-trust-and-drive-change-as-a-fearless-entrepreneur-facing-unpredictable-business-environments-featuring-jeffrey-hayzlett]]></link><guid isPermaLink="false">b7d394ae-0926-4101-98f1-da214b41b12f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 Sep 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/b7d394ae-0926-4101-98f1-da214b41b12f.mp3" length="23507653" type="audio/mpeg"/><itunes:duration>24:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>803</itunes:episode><podcast:episode>803</podcast:episode></item><item><title>How to Stand Out in Consulting by Combining Creative and Analytical Skills for Effective Business Development Featuring Katie Wilson</title><itunes:title>How to Stand Out in Consulting by Combining Creative and Analytical Skills for Effective Business Development Featuring Katie Wilson</itunes:title><description><![CDATA[<p>Katie Wilson is the founder of Serious Moonlight Consulting, a sales and marketing leader helping tech and retail companies achieve sustainable growth. After leaving Big Tech—following 15 years at Google as Head of Sales—she has helped a variety of startups, companies, and individuals untangle and demystify their sales and marketing processes.</p><p>She has been a featured speaker for @Google Talks, Wonder Women Tech, the Business Narrative Podcast, and Innovation Women. Her writing and expertise have been featured by THE BOARD and Fortune. She serves on the advisory boards of Wonder Women Tech and UCSB’s Women in Leadership. Katie is known for her unique blend of creative and analytical thinking, and she loves to teach people that sales is not a dirty word.</p><p>In today's episode of Smashing the Plateau, you will learn how to clarify your consulting niche, leverage your experience, and make your business development both manageable and effective.</p><p>Katie and I discuss:</p><ul><li>What prompted Katie to leave corporate and start her own consulting business [01:58]</li><li>The surprises and challenges of managing time and business logistics [03:00]</li><li>Why focusing on a single channel is critical at the start [03:55]</li><li>How Katie leveraged her experience at Google for consulting success [06:18]</li><li>The importance of narrowing your niche and developing clear offerings [08:00]</li><li>Standardized vs. bespoke client work [10:00]</li><li>How to educate clients on what they really need [11:00]</li><li>Portraying your expertise and building trust in the sales process [13:00]</li><li>Katie’s unique blend of creative and analytical skills [14:00]</li><li>Essential elements for long-term client success [16:00]</li><li>How Katie uses content and community for visibility and growth [19:00]</li><li>The value and structure of consulting communities [22:00]</li><li>One actionable step for corporate refugees considering entrepreneurship [24:00]</li></ul><br/><p>Learn more about Katie at:</p><p><a href="https://www.linkedin.com/in/katiemotzwilson" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/katiemotzwilson</a></p><p><a href="https://www.seriousmoonlightconsulting.co" rel="noopener noreferrer" target="_blank">https://www.seriousmoonlightconsulting.co</a></p><p><a href="https://www.instagram.com/seriousmoonlightconsulting" rel="noopener noreferrer" target="_blank">https://www.instagram.com/seriousmoonlightconsulting</a></p><p><br></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Don’t miss out! Get exclusive access to focused, expert-driven strategy tips—subscribe now and start taking confident action on your path to business growth!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Katie Wilson is the founder of Serious Moonlight Consulting, a sales and marketing leader helping tech and retail companies achieve sustainable growth. After leaving Big Tech—following 15 years at Google as Head of Sales—she has helped a variety of startups, companies, and individuals untangle and demystify their sales and marketing processes.</p><p>She has been a featured speaker for @Google Talks, Wonder Women Tech, the Business Narrative Podcast, and Innovation Women. Her writing and expertise have been featured by THE BOARD and Fortune. She serves on the advisory boards of Wonder Women Tech and UCSB’s Women in Leadership. Katie is known for her unique blend of creative and analytical thinking, and she loves to teach people that sales is not a dirty word.</p><p>In today's episode of Smashing the Plateau, you will learn how to clarify your consulting niche, leverage your experience, and make your business development both manageable and effective.</p><p>Katie and I discuss:</p><ul><li>What prompted Katie to leave corporate and start her own consulting business [01:58]</li><li>The surprises and challenges of managing time and business logistics [03:00]</li><li>Why focusing on a single channel is critical at the start [03:55]</li><li>How Katie leveraged her experience at Google for consulting success [06:18]</li><li>The importance of narrowing your niche and developing clear offerings [08:00]</li><li>Standardized vs. bespoke client work [10:00]</li><li>How to educate clients on what they really need [11:00]</li><li>Portraying your expertise and building trust in the sales process [13:00]</li><li>Katie’s unique blend of creative and analytical skills [14:00]</li><li>Essential elements for long-term client success [16:00]</li><li>How Katie uses content and community for visibility and growth [19:00]</li><li>The value and structure of consulting communities [22:00]</li><li>One actionable step for corporate refugees considering entrepreneurship [24:00]</li></ul><br/><p>Learn more about Katie at:</p><p><a href="https://www.linkedin.com/in/katiemotzwilson" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/katiemotzwilson</a></p><p><a href="https://www.seriousmoonlightconsulting.co" rel="noopener noreferrer" target="_blank">https://www.seriousmoonlightconsulting.co</a></p><p><a href="https://www.instagram.com/seriousmoonlightconsulting" rel="noopener noreferrer" target="_blank">https://www.instagram.com/seriousmoonlightconsulting</a></p><p><br></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Don’t miss out! Get exclusive access to focused, expert-driven strategy tips—subscribe now and start taking confident action on your path to business growth!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-stand-out-in-consulting-by-combining-creative-and-analytical-skills-for-effective-business-development-featuring-katie-wilson]]></link><guid isPermaLink="false">69317aba-19ac-4b22-8327-45fd2bd934ff</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 Sep 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/69317aba-19ac-4b22-8327-45fd2bd934ff.mp3" length="26984682" type="audio/mpeg"/><itunes:duration>28:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>802</itunes:episode><podcast:episode>802</podcast:episode></item><item><title>How to Lead Succession, Build Legacy, and Manage Emotional Shifts in Business Ownership and Leadership Featuring Chuck Cooper</title><itunes:title>How to Lead Succession, Build Legacy, and Manage Emotional Shifts in Business Ownership and Leadership Featuring Chuck Cooper</itunes:title><description><![CDATA[<p>Chuck Cooper is the President of WhiteWater Consulting, an HR advisory firm that helps small and midsize businesses maximize their people potential. A Certified Exit Planning Advisor (CEPA) and author of the best-selling book The Family Business Blueprint, Chuck guides owners through succession planning, leadership transitions, and legacy building. With a passion for aligning people strategies with business goals, Chuck brings a unique blend of insight, empathy, and practical experience to every conversation—making complex transitions feel both possible and purposeful.</p><p>In today's episode of Smashing the Plateau, you will learn about succession planning, legacy building, and the emotional transitions that come with running and eventually letting go of a business.</p><p>Chuck and I discuss:</p><ul><li>The backstory to WhiteWater Consulting [01:58]</li><li>Lessons from real-life experience and its impact on consulting [04:48]</li><li>The importance of being coachable and agile [05:58]</li><li>Navigating client relationships and defining your ideal prospect [06:36]</li><li>The power of saying no to non-ideal clients [08:17]</li><li>Why succession planning is often avoided and why it matters [09:00]</li><li>How identity and daily activity can delay necessary business transitions [10:41]</li><li>Getting clear on goals for business transition [12:35]</li><li>Critical steps in succession planning [14:20]</li><li>The role of peer groups in navigating succession [15:08]</li><li>Major career mistakes and recovery through community and mentorship [16:29]</li><li>The value of a personal board of directors and going deep with community [20:11]</li><li>Advice for corporate refugees starting their own business [22:00]</li><li>Why self-awareness and emotional intelligence are crucial for entrepreneurship [22:17]</li></ul><br/><p>Learn more about Chuck at:</p><p><a href="https://whitewaterconsulting.net" rel="noopener noreferrer" target="_blank">https://whitewaterconsulting.net</a></p><p><a href="https://chuckcooper.info" rel="noopener noreferrer" target="_blank">https://chuckcooper.info</a></p><p><a href="https://www.linkedin.com/in/chuck-cooper1" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/chuck-cooper1</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Unlock practical strategies and actionable insights from our experts—join our community and transform your journey to business success today!</p>]]></description><content:encoded><![CDATA[<p>Chuck Cooper is the President of WhiteWater Consulting, an HR advisory firm that helps small and midsize businesses maximize their people potential. A Certified Exit Planning Advisor (CEPA) and author of the best-selling book The Family Business Blueprint, Chuck guides owners through succession planning, leadership transitions, and legacy building. With a passion for aligning people strategies with business goals, Chuck brings a unique blend of insight, empathy, and practical experience to every conversation—making complex transitions feel both possible and purposeful.</p><p>In today's episode of Smashing the Plateau, you will learn about succession planning, legacy building, and the emotional transitions that come with running and eventually letting go of a business.</p><p>Chuck and I discuss:</p><ul><li>The backstory to WhiteWater Consulting [01:58]</li><li>Lessons from real-life experience and its impact on consulting [04:48]</li><li>The importance of being coachable and agile [05:58]</li><li>Navigating client relationships and defining your ideal prospect [06:36]</li><li>The power of saying no to non-ideal clients [08:17]</li><li>Why succession planning is often avoided and why it matters [09:00]</li><li>How identity and daily activity can delay necessary business transitions [10:41]</li><li>Getting clear on goals for business transition [12:35]</li><li>Critical steps in succession planning [14:20]</li><li>The role of peer groups in navigating succession [15:08]</li><li>Major career mistakes and recovery through community and mentorship [16:29]</li><li>The value of a personal board of directors and going deep with community [20:11]</li><li>Advice for corporate refugees starting their own business [22:00]</li><li>Why self-awareness and emotional intelligence are crucial for entrepreneurship [22:17]</li></ul><br/><p>Learn more about Chuck at:</p><p><a href="https://whitewaterconsulting.net" rel="noopener noreferrer" target="_blank">https://whitewaterconsulting.net</a></p><p><a href="https://chuckcooper.info" rel="noopener noreferrer" target="_blank">https://chuckcooper.info</a></p><p><a href="https://www.linkedin.com/in/chuck-cooper1" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/chuck-cooper1</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Unlock practical strategies and actionable insights from our experts—join our community and transform your journey to business success today!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-lead-succession-build-legacy-and-manage-emotional-shifts-in-business-ownership-and-leadership-featuring-chuck-cooper]]></link><guid isPermaLink="false">035f582b-a4f4-40ba-b46d-fc35d4a418b7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 25 Aug 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/035f582b-a4f4-40ba-b46d-fc35d4a418b7.mp3" length="24801266" type="audio/mpeg"/><itunes:duration>25:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>801</itunes:episode><podcast:episode>801</podcast:episode></item><item><title>How To Turn Corporate Experience Into Entrepreneurial Success In The 800th Celebratory Episode Of Smashing The Plateau Featuring David Shriner-Cahn</title><itunes:title>How To Turn Corporate Experience Into Entrepreneurial Success In The 800th Celebratory Episode Of Smashing The Plateau Featuring David Shriner-Cahn</itunes:title><description><![CDATA[<p>David Shriner-Cahn’s weekly advice program has been named by Forbes as a Podcast To Power Up Your Ultra-Lean Business. David has also been recognized as an Entrepreneur That Will Change The Way You Communicate by Inc. Magazine.&nbsp;</p><p>He is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.</p><p>Starting your own business is hard enough without having to go it alone. Smashing The Plateau is David’s solution to the problems that keep entrepreneurs up at night. As he likes to say, “With the help of people just like you in our community, you’ll be able to do more of what you love and get paid what you’re worth.”</p><p>In today’s milestone episode of Smashing the Plateau, David celebrates 800 episodes by sharing the most powerful insights, memorable stories, and actionable advice from inspiring entrepreneurs who have transitioned from corporate careers to building businesses they love.</p><p>David discusses:</p><ul><li>Overcoming fear and uncertainty when leaving a secure job [01:00]</li><li>Rebuilding your professional network and leveraging old connections [02:00]</li><li>Specializing and finding your niche for business growth [03:08]</li><li>Pricing your services and charging what you’re worth [04:00]</li><li>Maintaining self-accountability to stay focused and motivated [05:02]</li><li>Avoiding burnout and integrating work and life for creativity [06:00]</li><li>Building authentic sales and marketing relationships [07:00]</li><li>Leveraging community for support and solutions [08:00]</li><li>Embracing continuous learning and asking for help to break through plateaus [09:00]</li><li>Taking imperfect action and starting before you’re ready [09:59]</li><li>A heartfelt thank you and inspiration for the future [10:23]</li></ul><br/><p>Learn more about David and Smashing the Plateau at<a href="https://smashingtheplateau.com/" rel="noopener noreferrer" target="_blank"> https://smashingtheplateau.com/</a> and connect with him on LinkedIn at<a href="https://www.linkedin.com/in/davidshrinercahn/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/davidshrinercahn/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock exclusive guidance from top entrepreneurs and experts—subscribe now and get the strategies and support you need to move your business forward with confidence!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>David Shriner-Cahn’s weekly advice program has been named by Forbes as a Podcast To Power Up Your Ultra-Lean Business. David has also been recognized as an Entrepreneur That Will Change The Way You Communicate by Inc. Magazine.&nbsp;</p><p>He is the podcast host and community builder behind Smashing the Plateau, an online platform offering resources, accountability, and camaraderie to high-performing professionals who are making the leap from the corporate career track to entrepreneurial business ownership.</p><p>Starting your own business is hard enough without having to go it alone. Smashing The Plateau is David’s solution to the problems that keep entrepreneurs up at night. As he likes to say, “With the help of people just like you in our community, you’ll be able to do more of what you love and get paid what you’re worth.”</p><p>In today’s milestone episode of Smashing the Plateau, David celebrates 800 episodes by sharing the most powerful insights, memorable stories, and actionable advice from inspiring entrepreneurs who have transitioned from corporate careers to building businesses they love.</p><p>David discusses:</p><ul><li>Overcoming fear and uncertainty when leaving a secure job [01:00]</li><li>Rebuilding your professional network and leveraging old connections [02:00]</li><li>Specializing and finding your niche for business growth [03:08]</li><li>Pricing your services and charging what you’re worth [04:00]</li><li>Maintaining self-accountability to stay focused and motivated [05:02]</li><li>Avoiding burnout and integrating work and life for creativity [06:00]</li><li>Building authentic sales and marketing relationships [07:00]</li><li>Leveraging community for support and solutions [08:00]</li><li>Embracing continuous learning and asking for help to break through plateaus [09:00]</li><li>Taking imperfect action and starting before you’re ready [09:59]</li><li>A heartfelt thank you and inspiration for the future [10:23]</li></ul><br/><p>Learn more about David and Smashing the Plateau at<a href="https://smashingtheplateau.com/" rel="noopener noreferrer" target="_blank"> https://smashingtheplateau.com/</a> and connect with him on LinkedIn at<a href="https://www.linkedin.com/in/davidshrinercahn/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/davidshrinercahn/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock exclusive guidance from top entrepreneurs and experts—subscribe now and get the strategies and support you need to move your business forward with confidence!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-turn-corporate-experience-into-entrepreneurial-success-in-the-800th-celebratory-episode-of-smashing-the-plateau-featuring-david-shriner-cahn]]></link><guid isPermaLink="false">e3b9b202-80d1-4cd6-8a71-40958f0b4f71</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 18 Aug 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/e3b9b202-80d1-4cd6-8a71-40958f0b4f71.mp3" length="11954821" type="audio/mpeg"/><itunes:duration>12:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>800</itunes:episode><podcast:episode>800</podcast:episode></item><item><title>How to Create Support Systems, Balance Focus, and Succeed as a Solopreneur in Turbulent Times Featuring Jerry Weinstein</title><itunes:title>How to Create Support Systems, Balance Focus, and Succeed as a Solopreneur in Turbulent Times Featuring Jerry Weinstein</itunes:title><description><![CDATA[<p>Jerry is a rusted business advisor and mentor to small businesses, with over 60 years of experience as a corporate executive and entrepreneur. Co-founded six businesses with a primary emphasis on industrial products and services, and with both domestic and international experience. Has served on multiple outside boards in both for-profit and non-profit entities.</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome the loneliness of solopreneurship, foster trust and respect in a peer community, and adapt to rapid change as a business owner.</p><p>Jerry and I discuss:</p><ul><li>Why solopreneurs need support and community [00:02:08]</li><li>The challenges of loneliness after leaving corporate life [00:03:16]</li><li>How to build trust and respect in peer groups [00:05:07]</li><li>The importance of group dynamics and fit [00:08:14]</li><li>How solopreneurs can adapt to rapid change [00:11:00]</li><li>The difference between noise and trends [00:14:00]</li><li>The balancing act between focus, distraction, and life [00:15:58]</li><li>Stories of solopreneurs navigating challenges [00:17:19]</li><li>The role of luck and hard work in business success [00:21:33]</li></ul><br/><p>Learn more about Jerry Weinstein at <a href="http://www.newyorkcity.score.org/" rel="noopener noreferrer" target="_blank">www.NewYorkCity.score.org</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Sign up now to receive expert strategy tips distilled from our podcast—unlock your path to business mastery with every episode.</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Jerry is a rusted business advisor and mentor to small businesses, with over 60 years of experience as a corporate executive and entrepreneur. Co-founded six businesses with a primary emphasis on industrial products and services, and with both domestic and international experience. Has served on multiple outside boards in both for-profit and non-profit entities.</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome the loneliness of solopreneurship, foster trust and respect in a peer community, and adapt to rapid change as a business owner.</p><p>Jerry and I discuss:</p><ul><li>Why solopreneurs need support and community [00:02:08]</li><li>The challenges of loneliness after leaving corporate life [00:03:16]</li><li>How to build trust and respect in peer groups [00:05:07]</li><li>The importance of group dynamics and fit [00:08:14]</li><li>How solopreneurs can adapt to rapid change [00:11:00]</li><li>The difference between noise and trends [00:14:00]</li><li>The balancing act between focus, distraction, and life [00:15:58]</li><li>Stories of solopreneurs navigating challenges [00:17:19]</li><li>The role of luck and hard work in business success [00:21:33]</li></ul><br/><p>Learn more about Jerry Weinstein at <a href="http://www.newyorkcity.score.org/" rel="noopener noreferrer" target="_blank">www.NewYorkCity.score.org</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Sign up now to receive expert strategy tips distilled from our podcast—unlock your path to business mastery with every episode.</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-support-systems-balance-focus-and-succeed-as-a-solopreneur-in-turbulent-times-featuring-jerry-weinstein]]></link><guid isPermaLink="false">3e55ce69-5bbd-4156-8cad-b7d25e36326f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 11 Aug 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/3e55ce69-5bbd-4156-8cad-b7d25e36326f.mp3" length="24173043" type="audio/mpeg"/><itunes:duration>25:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>799</itunes:episode><podcast:episode>799</podcast:episode></item><item><title>How to Demystify Sales and Design a Process That Matches Your Unique Strengths and Personality Featuring Frances Pratt</title><itunes:title>How to Demystify Sales and Design a Process That Matches Your Unique Strengths and Personality Featuring Frances Pratt</itunes:title><description><![CDATA[<p>“The problem I see is that "sales" has become a word that both businesses and individuals shy away from. Why? Because it has become disconnected from a deep understanding of the value relationship between businesses and their customers. My mission is to help people bridge that gap—to demystify what sales really is, so that everyone can improve their sales performance and success.</p><p>If you’ve ever thought that good sales figures are the result of some secret sales magic, let me start showing you otherwise”.</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome your fear of sales, build genuine client relationships, and design a sales process that fits your style and business.</p><p>Frances and I discuss:</p><ul><li>The real meaning of sales and how to reframe your mindset [02:11]</li><li>Lessons from Frances’s diverse career in hospitality, IT, and consulting [02:49]</li><li>Why industry knowledge isn’t as important as people skills [05:15]</li><li>The importance of being yourself—and getting over yourself—in sales [06:31]</li><li>How to recognize and break negative sales mindsets [10:48]</li><li>Demystifying sales by focusing on the client’s buying journey [14:07]</li><li>How to map your sales process to your best clients [17:36]</li><li>Building resilience and learning from failure [20:20]</li><li>The role of community in developing your value proposition [21:31]</li><li>Finding like-minded collaborators to support your clients [23:11]</li><li>Where to find more of Frances’s resources and expertise [24:12]</li></ul><br/><p>Learn more about Frances at <a href="https://www.metisan.com.au" rel="noopener noreferrer" target="_blank">https://www.metisan.com.au</a> and her book: <a href="https://moresaleslessmarketing.com" rel="noopener noreferrer" target="_blank">moresaleslessmarketing.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Join now to unlock exclusive, actionable strategies from our experts—your journey to business success starts here!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>“The problem I see is that "sales" has become a word that both businesses and individuals shy away from. Why? Because it has become disconnected from a deep understanding of the value relationship between businesses and their customers. My mission is to help people bridge that gap—to demystify what sales really is, so that everyone can improve their sales performance and success.</p><p>If you’ve ever thought that good sales figures are the result of some secret sales magic, let me start showing you otherwise”.</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome your fear of sales, build genuine client relationships, and design a sales process that fits your style and business.</p><p>Frances and I discuss:</p><ul><li>The real meaning of sales and how to reframe your mindset [02:11]</li><li>Lessons from Frances’s diverse career in hospitality, IT, and consulting [02:49]</li><li>Why industry knowledge isn’t as important as people skills [05:15]</li><li>The importance of being yourself—and getting over yourself—in sales [06:31]</li><li>How to recognize and break negative sales mindsets [10:48]</li><li>Demystifying sales by focusing on the client’s buying journey [14:07]</li><li>How to map your sales process to your best clients [17:36]</li><li>Building resilience and learning from failure [20:20]</li><li>The role of community in developing your value proposition [21:31]</li><li>Finding like-minded collaborators to support your clients [23:11]</li><li>Where to find more of Frances’s resources and expertise [24:12]</li></ul><br/><p>Learn more about Frances at <a href="https://www.metisan.com.au" rel="noopener noreferrer" target="_blank">https://www.metisan.com.au</a> and her book: <a href="https://moresaleslessmarketing.com" rel="noopener noreferrer" target="_blank">moresaleslessmarketing.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Join now to unlock exclusive, actionable strategies from our experts—your journey to business success starts here!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-demystify-sales-and-design-a-process-that-matches-your-unique-strengths-and-personality-featuring-frances-pratt]]></link><guid isPermaLink="false">ef89a4ef-5b1b-42a6-90ec-4d94f0db56f9</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 04 Aug 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ef89a4ef-5b1b-42a6-90ec-4d94f0db56f9.mp3" length="25659293" type="audio/mpeg"/><itunes:duration>26:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>798</itunes:episode><podcast:episode>798</podcast:episode></item><item><title>How to Create a Fulfilling Consulting Business by Integrating Structure, Community, and Powerful Professional Relationships Featuring R. Karl Hebenstreit</title><itunes:title>How to Create a Fulfilling Consulting Business by Integrating Structure, Community, and Powerful Professional Relationships Featuring R. Karl Hebenstreit</itunes:title><description><![CDATA[<p>Karl is a certified Executive Coach, Leadership, Team, and Organization Development Consultant, and international speaker with over 25 years of corporate experience. He holds a PhD in Organizational Psychology and has authored three books: <em>The How and Why: Taking Care of Business with the Enneagram</em> (now in its third edition), <em>Nina and the Really, Really Tough Decision</em> (available in English, Spanish, French, and Greek), and <em>Explicit Expectations: The Essential Guide &amp; Toolkit of Management Fundamentals</em>.</p><p>In today’s episode of Smashing the Plateau, you will learn how to successfully transition from corporate life to a thriving solopreneur career and the vital role of relationships and community in long-term business growth.</p><p>R. Karl and I discuss:</p><ul><li>Why he left a successful corporate career to become a solopreneur [00:02:04]</li><li>The biggest surprises after leaving employment [00:04:20]</li><li>How he created structure and flexibility as a solopreneur [00:06:01]</li><li>The importance of leveraging your network [00:09:48]</li><li>Work-life integration vs. work-life balance [00:11:00]</li><li>How social and volunteer activities can lead to business opportunities [00:11:36]</li><li>When companies seek external consultants and coaches [00:15:04]</li><li>Trends in leadership development and organizational consulting demand [00:16:48]</li><li>Practical strategies for successful client engagements [00:18:31]</li><li>How communities of practice support entrepreneurs [00:19:40]</li><li>The most important step a corporate refugee can take today [00:21:34]</li><li>Why you can’t do it alone—and the power of asking for help [00:22:11]</li></ul><br/><p>Learn more about R. Karl at:</p><p><a href="http://www.performandfunction.com/" rel="noopener noreferrer" target="_blank">www.performandfunction.com</a></p><p><a href="https://linkedin.com/in/rkarlhebenstreit" rel="noopener noreferrer" target="_blank">https://linkedin.com/in/rkarlhebenstreit</a></p><p>The How and Why: Taking Care of Business with the Enneagram:&nbsp;</p><p><a href="https://a.co/d/afDU79r" rel="noopener noreferrer" target="_blank">https://a.co/d/afDU79r</a></p><p>Nina and the Really, Really Tough Decision, English version:&nbsp;</p><p><a href="https://a.co/d/jgt0uxr" rel="noopener noreferrer" target="_blank">https://a.co/d/jgt0uxr</a></p><p>Nina and the Really, Really Tough Decision, Spanish version:&nbsp;</p><p><a href="https://a.co/d/fnRvn9o" rel="noopener noreferrer" target="_blank">https://a.co/d/fnRvn9o</a></p><p>Nina and the Really, Really Tough Decision, French version:&nbsp;</p><p><a href="https://a.co/d/068uRvGv" rel="noopener noreferrer" target="_blank">https://a.co/d/068uRvGv</a></p><p>Nina and the Really, Really Tough Decision, Greek version:&nbsp;</p><p><a href="https://shop.ingramspark.com/b/084?Np4TNouttaDLgprAMd5jNl7hC1DjYrBMeWmJc4jIJYl" rel="noopener noreferrer" target="_blank">https://shop.ingramspark.com/b/084?Np4TNouttaDLgprAMd5jNl7hC1DjYrBMeWmJc4jIJYl</a></p><p><br></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe to receive powerful, easy-to-apply insights from our podcast—empowering your business journey has never been easier.</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Karl is a certified Executive Coach, Leadership, Team, and Organization Development Consultant, and international speaker with over 25 years of corporate experience. He holds a PhD in Organizational Psychology and has authored three books: <em>The How and Why: Taking Care of Business with the Enneagram</em> (now in its third edition), <em>Nina and the Really, Really Tough Decision</em> (available in English, Spanish, French, and Greek), and <em>Explicit Expectations: The Essential Guide &amp; Toolkit of Management Fundamentals</em>.</p><p>In today’s episode of Smashing the Plateau, you will learn how to successfully transition from corporate life to a thriving solopreneur career and the vital role of relationships and community in long-term business growth.</p><p>R. Karl and I discuss:</p><ul><li>Why he left a successful corporate career to become a solopreneur [00:02:04]</li><li>The biggest surprises after leaving employment [00:04:20]</li><li>How he created structure and flexibility as a solopreneur [00:06:01]</li><li>The importance of leveraging your network [00:09:48]</li><li>Work-life integration vs. work-life balance [00:11:00]</li><li>How social and volunteer activities can lead to business opportunities [00:11:36]</li><li>When companies seek external consultants and coaches [00:15:04]</li><li>Trends in leadership development and organizational consulting demand [00:16:48]</li><li>Practical strategies for successful client engagements [00:18:31]</li><li>How communities of practice support entrepreneurs [00:19:40]</li><li>The most important step a corporate refugee can take today [00:21:34]</li><li>Why you can’t do it alone—and the power of asking for help [00:22:11]</li></ul><br/><p>Learn more about R. Karl at:</p><p><a href="http://www.performandfunction.com/" rel="noopener noreferrer" target="_blank">www.performandfunction.com</a></p><p><a href="https://linkedin.com/in/rkarlhebenstreit" rel="noopener noreferrer" target="_blank">https://linkedin.com/in/rkarlhebenstreit</a></p><p>The How and Why: Taking Care of Business with the Enneagram:&nbsp;</p><p><a href="https://a.co/d/afDU79r" rel="noopener noreferrer" target="_blank">https://a.co/d/afDU79r</a></p><p>Nina and the Really, Really Tough Decision, English version:&nbsp;</p><p><a href="https://a.co/d/jgt0uxr" rel="noopener noreferrer" target="_blank">https://a.co/d/jgt0uxr</a></p><p>Nina and the Really, Really Tough Decision, Spanish version:&nbsp;</p><p><a href="https://a.co/d/fnRvn9o" rel="noopener noreferrer" target="_blank">https://a.co/d/fnRvn9o</a></p><p>Nina and the Really, Really Tough Decision, French version:&nbsp;</p><p><a href="https://a.co/d/068uRvGv" rel="noopener noreferrer" target="_blank">https://a.co/d/068uRvGv</a></p><p>Nina and the Really, Really Tough Decision, Greek version:&nbsp;</p><p><a href="https://shop.ingramspark.com/b/084?Np4TNouttaDLgprAMd5jNl7hC1DjYrBMeWmJc4jIJYl" rel="noopener noreferrer" target="_blank">https://shop.ingramspark.com/b/084?Np4TNouttaDLgprAMd5jNl7hC1DjYrBMeWmJc4jIJYl</a></p><p><br></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe to receive powerful, easy-to-apply insights from our podcast—empowering your business journey has never been easier.</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-a-fulfilling-consulting-business-by-integrating-structure-community-and-powerful-professional-relationships-featuring-r-karl-hebenstreit]]></link><guid isPermaLink="false">96471e7a-5c6b-4593-aaca-74b079a5879a</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 28 Jul 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/96471e7a-5c6b-4593-aaca-74b079a5879a.mp3" length="24261214" type="audio/mpeg"/><itunes:duration>25:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>797</itunes:episode><podcast:episode>797</podcast:episode></item><item><title>How to Leverage Communication, Planning, and AI to Navigate Unpredictable Times as a Successful Entrepreneur Featuring Porschia Parker Griffin</title><itunes:title>How to Leverage Communication, Planning, and AI to Navigate Unpredictable Times as a Successful Entrepreneur Featuring Porschia Parker Griffin</itunes:title><description><![CDATA[<p>Porschia Parker-Griffin has coached hundreds of executives and professionals to accomplish their goals. She has experience as a director and business consultant in the financial industry, helping companies unlock millions of dollars in potential hidden within their organizations.</p><p>Porschia earned her master’s in Industrial and Organizational Psychology and holds a B.S. in Psychology from the University of Georgia. She served as an Associate Training Coach for the Institute for Professional Excellence in Coaching and is recognized as a Career Expert and Top Voice by LinkedIn. Porschia also hosts the Career 101 Podcast.</p><p>In today’s episode of Smashing the Plateau, you will learn how to respond to volatility, uncertainty, and change in the workplace—and how to turn setbacks into new opportunities.</p><p>Porschia and I discuss:</p><ul><li>How VUCA (volatility, uncertainty, complexity, and ambiguity) is affecting organizations and individuals [02:17]</li><li>What professionals and consultants can do to make progress in challenging times [06:25]</li><li>Where to look for new opportunities in today’s business landscape [08:22]</li><li>How AI and technology are shaping new career paths [08:45]</li><li>The essential role of communication and consistency for consultants [15:12]</li><li>Why planning (not “winging it”) is critical for new entrepreneurs [16:39]</li><li>How Porschia’s Brave Bird Career Alliance helps professionals succeed [18:20]</li><li>A success story of transitioning from employment to entrepreneurship [20:24]</li><li>Tips for diversifying your offerings to meet client needs [22:03]</li></ul><br/><p>Learn more about Porschia at:</p><p><a href="https://www.linkedin.com/company/64512733" target="_blank">https://www.linkedin.com/company/64512733</a></p><p><a href="https://www.youtube.com/@flyhighcoaching382" target="_blank">https://www.youtube.com/@flyhighcoaching382</a></p><p><a href="https://www.facebook.com/FlyHighCoaching" target="_blank">https://www.facebook.com/FlyHighCoaching</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe now for actionable insights and proven strategies from our podcast guests—your journey to entrepreneurial mastery begins here.</p>]]></description><content:encoded><![CDATA[<p>Porschia Parker-Griffin has coached hundreds of executives and professionals to accomplish their goals. She has experience as a director and business consultant in the financial industry, helping companies unlock millions of dollars in potential hidden within their organizations.</p><p>Porschia earned her master’s in Industrial and Organizational Psychology and holds a B.S. in Psychology from the University of Georgia. She served as an Associate Training Coach for the Institute for Professional Excellence in Coaching and is recognized as a Career Expert and Top Voice by LinkedIn. Porschia also hosts the Career 101 Podcast.</p><p>In today’s episode of Smashing the Plateau, you will learn how to respond to volatility, uncertainty, and change in the workplace—and how to turn setbacks into new opportunities.</p><p>Porschia and I discuss:</p><ul><li>How VUCA (volatility, uncertainty, complexity, and ambiguity) is affecting organizations and individuals [02:17]</li><li>What professionals and consultants can do to make progress in challenging times [06:25]</li><li>Where to look for new opportunities in today’s business landscape [08:22]</li><li>How AI and technology are shaping new career paths [08:45]</li><li>The essential role of communication and consistency for consultants [15:12]</li><li>Why planning (not “winging it”) is critical for new entrepreneurs [16:39]</li><li>How Porschia’s Brave Bird Career Alliance helps professionals succeed [18:20]</li><li>A success story of transitioning from employment to entrepreneurship [20:24]</li><li>Tips for diversifying your offerings to meet client needs [22:03]</li></ul><br/><p>Learn more about Porschia at:</p><p><a href="https://www.linkedin.com/company/64512733" target="_blank">https://www.linkedin.com/company/64512733</a></p><p><a href="https://www.youtube.com/@flyhighcoaching382" target="_blank">https://www.youtube.com/@flyhighcoaching382</a></p><p><a href="https://www.facebook.com/FlyHighCoaching" target="_blank">https://www.facebook.com/FlyHighCoaching</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe now for actionable insights and proven strategies from our podcast guests—your journey to entrepreneurial mastery begins here.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-leverage-communication-planning-and-ai-to-navigate-unpredictable-times-as-a-successful-entrepreneur-featuring-porschia-parker-griffin]]></link><guid isPermaLink="false">4e4f3c0f-e33a-4ff2-b4b2-30f58b6f36b1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 21 Jul 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4e4f3c0f-e33a-4ff2-b4b2-30f58b6f36b1.mp3" length="23484775" type="audio/mpeg"/><itunes:duration>24:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>796</itunes:episode><podcast:episode>796</podcast:episode></item><item><title>How to Stay Focused and Confident in Entrepreneurship Through Consistent Action and Celebrating Small Wins Featuring Ahsan Karim</title><itunes:title>How to Stay Focused and Confident in Entrepreneurship Through Consistent Action and Celebrating Small Wins Featuring Ahsan Karim</itunes:title><description><![CDATA[<p>Ahsan Karim is the founder of Momentum Club, a micro-coaching community that helps professionals and entrepreneurs take consistent action with clarity and peace of mind. He is also the founder of Light Vision Group, a digital strategy and consulting agency that supports purpose-driven businesses and nonprofits with operations, finance, and digital growth. With over two decades of experience spanning corporate IT, education, nonprofit leadership, and digital marketing, Ahsan blends real-world strategy with daily accountability. Through daily emails, premium coaching, and practical tools, he helps high performers stay focused, execute with intention, and grow sustainably.</p><p>In today’s episode of Smashing the Plateau, you will learn how to step out of a stable corporate identity and build momentum as an entrepreneur, using daily habits, accountability, and community support.</p><p>Ahsan and I discuss:</p><ul><li>What sparked Ahsan’s move from corporate to entrepreneurship [02:15]</li><li>The influence of family background on his entrepreneurial path [03:26]</li><li>Why he chose digital marketing and how he learned the ropes [04:07]</li><li>How Ahsan reinvented himself and the importance of ongoing learning [05:26]</li><li>The challenges of finding structured support outside of corporate life [07:04]</li><li>How community and accountability shaped his business decisions [09:24]</li><li>The decision to niche down and its impact on his consulting business [10:23]</li><li>What inspired the creation of Momentum Club [11:40]</li><li>Daily actions that help Ahsan stay focused and effective [15:14]</li><li>The value of celebrating small wins and maintaining perspective [18:51]</li><li>Key advice for professionals transitioning from corporate to entrepreneurship [20:05]</li><li>The role of community in building and sustaining momentum [22:03]</li></ul><br/><p>Learn more about Ahsan at <a href="https://substack.com/@momentumc" target="_blank">https://substack.com/@momentumc</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a></p><p>Take the guesswork out of growth—sign up for concise, expert-driven strategies designed to help you navigate your entrepreneurial path with confidence.</p>]]></description><content:encoded><![CDATA[<p>Ahsan Karim is the founder of Momentum Club, a micro-coaching community that helps professionals and entrepreneurs take consistent action with clarity and peace of mind. He is also the founder of Light Vision Group, a digital strategy and consulting agency that supports purpose-driven businesses and nonprofits with operations, finance, and digital growth. With over two decades of experience spanning corporate IT, education, nonprofit leadership, and digital marketing, Ahsan blends real-world strategy with daily accountability. Through daily emails, premium coaching, and practical tools, he helps high performers stay focused, execute with intention, and grow sustainably.</p><p>In today’s episode of Smashing the Plateau, you will learn how to step out of a stable corporate identity and build momentum as an entrepreneur, using daily habits, accountability, and community support.</p><p>Ahsan and I discuss:</p><ul><li>What sparked Ahsan’s move from corporate to entrepreneurship [02:15]</li><li>The influence of family background on his entrepreneurial path [03:26]</li><li>Why he chose digital marketing and how he learned the ropes [04:07]</li><li>How Ahsan reinvented himself and the importance of ongoing learning [05:26]</li><li>The challenges of finding structured support outside of corporate life [07:04]</li><li>How community and accountability shaped his business decisions [09:24]</li><li>The decision to niche down and its impact on his consulting business [10:23]</li><li>What inspired the creation of Momentum Club [11:40]</li><li>Daily actions that help Ahsan stay focused and effective [15:14]</li><li>The value of celebrating small wins and maintaining perspective [18:51]</li><li>Key advice for professionals transitioning from corporate to entrepreneurship [20:05]</li><li>The role of community in building and sustaining momentum [22:03]</li></ul><br/><p>Learn more about Ahsan at <a href="https://substack.com/@momentumc" target="_blank">https://substack.com/@momentumc</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a></p><p>Take the guesswork out of growth—sign up for concise, expert-driven strategies designed to help you navigate your entrepreneurial path with confidence.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-stay-focused-and-confident-in-entrepreneurship-through-consistent-action-and-celebrating-small-wins-featuring-ahsan-karim]]></link><guid isPermaLink="false">a071d0b6-4fe8-4cc7-92ae-7cae6ecaa601</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 14 Jul 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/a071d0b6-4fe8-4cc7-92ae-7cae6ecaa601.mp3" length="25406035" type="audio/mpeg"/><itunes:duration>26:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>795</itunes:episode><podcast:episode>795</podcast:episode></item><item><title>How to Map Content Themes and Strategies for Both Individual Entrepreneurs and Large Corporate Clients Featuring Sally Curtis</title><itunes:title>How to Map Content Themes and Strategies for Both Individual Entrepreneurs and Large Corporate Clients Featuring Sally Curtis</itunes:title><description><![CDATA[<p>Sally A. Curtis, founder of the award-winning Monetise Your Content, helps legacy-focused leaders become easy to consume and inevitable to buy from. Best known for turning books into two years’ worth of bite-sized content that extends their brand essence, she creates reusable assets that amplify visibility, build authority, and deepen audience connection.</p><p>In today’s episode of Smashing the Plateau, you’ll learn creative strategies to turn your expertise into a thriving content engine that extends your influence and drives business growth.</p><p>Sally and I discuss:</p><ul><li>How Sally’s career evolved from business development to content repurposing [01:28]</li><li>The serendipitous moments that led to her business niche [02:06]</li><li>The process of turning books and videos into hundreds of content assets [03:32]</li><li>Why listening to others and adapting is key to uncovering your strengths [05:59]</li><li>How to reverse-engineer your content from your sales goals [07:35]</li><li>Using a book’s structure to create a strategic content plan [08:36]</li><li>Building a sustainable and consistent content rhythm [10:24]</li><li>Mapping content themes and types to your business and sales cycles [12:26]</li><li>Differences in content strategy for individuals vs. corporations [15:52]</li><li>How to tailor messaging for multiple decision-makers in corporate sales [17:19]</li><li>Using community and networking for business growth [20:14]</li></ul><br/><p>Learn more about Sally at <a href="https://sallyacurtis.biz/content-monetization-catalyst-page" rel="noopener noreferrer" target="_blank">https://sallyacurtis.biz/content-monetization-catalyst-page</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe for direct access to practical strategies and expert guidance—empowering you to build your success story, one step at a time.</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Sally A. Curtis, founder of the award-winning Monetise Your Content, helps legacy-focused leaders become easy to consume and inevitable to buy from. Best known for turning books into two years’ worth of bite-sized content that extends their brand essence, she creates reusable assets that amplify visibility, build authority, and deepen audience connection.</p><p>In today’s episode of Smashing the Plateau, you’ll learn creative strategies to turn your expertise into a thriving content engine that extends your influence and drives business growth.</p><p>Sally and I discuss:</p><ul><li>How Sally’s career evolved from business development to content repurposing [01:28]</li><li>The serendipitous moments that led to her business niche [02:06]</li><li>The process of turning books and videos into hundreds of content assets [03:32]</li><li>Why listening to others and adapting is key to uncovering your strengths [05:59]</li><li>How to reverse-engineer your content from your sales goals [07:35]</li><li>Using a book’s structure to create a strategic content plan [08:36]</li><li>Building a sustainable and consistent content rhythm [10:24]</li><li>Mapping content themes and types to your business and sales cycles [12:26]</li><li>Differences in content strategy for individuals vs. corporations [15:52]</li><li>How to tailor messaging for multiple decision-makers in corporate sales [17:19]</li><li>Using community and networking for business growth [20:14]</li></ul><br/><p>Learn more about Sally at <a href="https://sallyacurtis.biz/content-monetization-catalyst-page" rel="noopener noreferrer" target="_blank">https://sallyacurtis.biz/content-monetization-catalyst-page</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Subscribe for direct access to practical strategies and expert guidance—empowering you to build your success story, one step at a time.</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-map-content-themes-and-strategies-for-both-individual-entrepreneurs-and-large-corporate-clients-featuring-sally-curtis]]></link><guid isPermaLink="false">37e1bebf-6b0d-4287-a3b7-79249578a4e5</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 07 Jul 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/37e1bebf-6b0d-4287-a3b7-79249578a4e5.mp3" length="23052925" type="audio/mpeg"/><itunes:duration>24:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>794</itunes:episode><podcast:episode>794</podcast:episode></item><item><title>How to Redefine Your Mindset and Structure for Business Success After Corporate Life Featuring Thomas Bertels</title><itunes:title>How to Redefine Your Mindset and Structure for Business Success After Corporate Life Featuring Thomas Bertels</itunes:title><description><![CDATA[<p>Thomas Bertels is a business transformation expert on a mission to make work more productive, valuable, meaningful, and impactful. He has three decades of experience helping companies—from start-ups to Fortune 5—transform how work gets done.</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome an identity shift when leaving a long corporate career and build a business that delivers lasting results for yourself and your clients.</p><p>Thomas and I discuss:</p><ul><li>Why leaving a decades-long career can feel like an identity crisis [01:43]</li><li>The most important mindset shift when going solo [02:48]</li><li>How to create routines and structure for success [03:28]</li><li>Managing expectations and accepting imperfection [04:08]</li><li>The power of narrowing your niche and building a signature framework [07:09]</li><li>How Thomas helps leaders and teams boost productivity [10:22]</li><li>Where opportunities and resistance show up in organizational change [14:03]</li><li>The importance of community—whether you’re solo or part of a team [18:59]</li><li>Practical examples of harnessing team energy for solutions [20:10]</li></ul><br/><p>Learn more about Thomas at<a href="https://www.purposeworks.us/" rel="noopener noreferrer" target="_blank"> </a><a href="https://linktr.ee/purposeworks" rel="noopener noreferrer" target="_blank">https://linktr.ee/purposeworks</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join now to receive actionable insights and expert strategies from our podcast—your next step toward business success is just a click away.</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Thomas Bertels is a business transformation expert on a mission to make work more productive, valuable, meaningful, and impactful. He has three decades of experience helping companies—from start-ups to Fortune 5—transform how work gets done.</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome an identity shift when leaving a long corporate career and build a business that delivers lasting results for yourself and your clients.</p><p>Thomas and I discuss:</p><ul><li>Why leaving a decades-long career can feel like an identity crisis [01:43]</li><li>The most important mindset shift when going solo [02:48]</li><li>How to create routines and structure for success [03:28]</li><li>Managing expectations and accepting imperfection [04:08]</li><li>The power of narrowing your niche and building a signature framework [07:09]</li><li>How Thomas helps leaders and teams boost productivity [10:22]</li><li>Where opportunities and resistance show up in organizational change [14:03]</li><li>The importance of community—whether you’re solo or part of a team [18:59]</li><li>Practical examples of harnessing team energy for solutions [20:10]</li></ul><br/><p>Learn more about Thomas at<a href="https://www.purposeworks.us/" rel="noopener noreferrer" target="_blank"> </a><a href="https://linktr.ee/purposeworks" rel="noopener noreferrer" target="_blank">https://linktr.ee/purposeworks</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join now to receive actionable insights and expert strategies from our podcast—your next step toward business success is just a click away.</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-redefine-your-mindset-and-structure-for-business-success-after-corporate-life-featuring-thomas-bertels]]></link><guid isPermaLink="false">36877c1f-b5f6-41df-b901-bf4baadbd114</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 30 Jun 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/36877c1f-b5f6-41df-b901-bf4baadbd114.mp3" length="23546102" type="audio/mpeg"/><itunes:duration>24:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>793</itunes:episode><podcast:episode>793</podcast:episode></item><item><title>How Resilience and Innovation Help You Lead Through Chaos with Bob Goodwin</title><itunes:title>How Resilience and Innovation Help You Lead Through Chaos with Bob Goodwin</itunes:title><description><![CDATA[<p class="ql-align-justify">Bob Goodwin is the President of Career Club, dedicated to helping organizations and professionals unlock their full potential. As a LinkedIn Top Voice and a member of the Harvard Business Review Advisory Council, he is a recognized expert in career development, leadership, and organizational performance. Bob hosts The Work Wire with SHRM CEO Johnny C. Taylor, Jr., as well as Career Club Live, where he interviews Fortune 500 executives. As an executive coach, he helps senior leaders enhance performance, increase leadership impact, and gain career clarity—transforming cultures and driving lasting success.</p><p>In today’s episode of Smashing the Plateau, you will learn how to navigate economic and political chaos, build resilience, and future-proof your business or career.</p><p>Bob and I discuss:</p><ul><li>How chaos and indecision impact consultants and professionals [02:20]</li><li>Why building a robust business pipeline is essential [03:21]</li><li>The difference between qualitative and quantitative value [04:40]</li><li>How to communicate your value to decision-makers [05:53]</li><li>What employers are doing in times of uncertainty [08:05]</li><li>Strategies for thriving during volatility and ambiguity [11:16]</li><li>Investing in the future and smart marketing strategies [13:00]</li><li>Building corporate and personal resilience [15:16]</li><li>The role of community in fostering innovation and support [21:09]</li></ul><br/><p>Learn more about Bob at<a href="https://career.club/" rel="noopener noreferrer" target="_blank"> https://career.club/</a> and <a href="https://www.linkedin.com/in/bobgoodwincareerclub/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bobgoodwincareerclub/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now for exclusive, actionable strategy insights from our podcast—your path to success starts with just one click!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p class="ql-align-justify">Bob Goodwin is the President of Career Club, dedicated to helping organizations and professionals unlock their full potential. As a LinkedIn Top Voice and a member of the Harvard Business Review Advisory Council, he is a recognized expert in career development, leadership, and organizational performance. Bob hosts The Work Wire with SHRM CEO Johnny C. Taylor, Jr., as well as Career Club Live, where he interviews Fortune 500 executives. As an executive coach, he helps senior leaders enhance performance, increase leadership impact, and gain career clarity—transforming cultures and driving lasting success.</p><p>In today’s episode of Smashing the Plateau, you will learn how to navigate economic and political chaos, build resilience, and future-proof your business or career.</p><p>Bob and I discuss:</p><ul><li>How chaos and indecision impact consultants and professionals [02:20]</li><li>Why building a robust business pipeline is essential [03:21]</li><li>The difference between qualitative and quantitative value [04:40]</li><li>How to communicate your value to decision-makers [05:53]</li><li>What employers are doing in times of uncertainty [08:05]</li><li>Strategies for thriving during volatility and ambiguity [11:16]</li><li>Investing in the future and smart marketing strategies [13:00]</li><li>Building corporate and personal resilience [15:16]</li><li>The role of community in fostering innovation and support [21:09]</li></ul><br/><p>Learn more about Bob at<a href="https://career.club/" rel="noopener noreferrer" target="_blank"> https://career.club/</a> and <a href="https://www.linkedin.com/in/bobgoodwincareerclub/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bobgoodwincareerclub/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now for exclusive, actionable strategy insights from our podcast—your path to success starts with just one click!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-resilience-and-innovation-help-you-lead-through-chaos-with-bob-goodwin]]></link><guid isPermaLink="false">ff9367e1-e32a-40d8-9fe7-8a31c515befb</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Jun 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/ff9367e1-e32a-40d8-9fe7-8a31c515befb.mp3" length="24884406" type="audio/mpeg"/><itunes:duration>25:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>792</itunes:episode><podcast:episode>792</podcast:episode></item><item><title>How to Shift Your Mindset from Employee to Entrepreneur and Stand Out With a Concierge Approach Featuring Matt Griffith</title><itunes:title>How to Shift Your Mindset from Employee to Entrepreneur and Stand Out With a Concierge Approach Featuring Matt Griffith</itunes:title><description><![CDATA[<p>Matt is a lifelong entrepreneur, a software developer since age seven, and the founder of over 30 startups. A world traveler who has visited more than 70 countries, he hosted and produced “Places to Go” for Amazon Prime. He holds a commercial pilot’s license, a real estate broker’s license, and is a musician with over 30 published songs. A GIA-certified gemologist, black belt in Karate and Aikido, scuba diver, and photographer, Matt is a U.S. expat splitting his time between Colombia and Switzerland. He’s also a proud father to a pilot and a firefighter.</p><p>In today’s episode of Smashing the Plateau, you will learn what it really takes to transition from employee to entrepreneur, navigate ups and downs in business, and create lasting client loyalty.</p><p>Matt and I discuss:</p><ul><li>Lessons from early work experiences and rapid advancement [00:01:46]</li><li>The difference between employee and entrepreneur mindsets [00:04:01]</li><li>How setting and evolving goals drives success [00:04:55]</li><li>Navigating ups and downs, from the 2008 crisis to COVID [00:05:44]</li><li>Adapting business models and finding new income streams [00:06:17]</li><li>The power of treating clients with genuine care [00:08:29]</li><li>Building loyalty and relationships that endure transitions [00:10:09]</li><li>Standing out by offering a “concierge” approach [00:19:29]</li><li>How to leverage community, stay lean, and find support [00:16:22]</li></ul><br/><p>Learn more about Matt at <a href="https://theamericano.com" rel="noopener noreferrer" target="_blank">https://theamericano.com</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Get ahead faster: subscribe now for handpicked business tips and proven strategies straight from our podcast guests.</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Matt is a lifelong entrepreneur, a software developer since age seven, and the founder of over 30 startups. A world traveler who has visited more than 70 countries, he hosted and produced “Places to Go” for Amazon Prime. He holds a commercial pilot’s license, a real estate broker’s license, and is a musician with over 30 published songs. A GIA-certified gemologist, black belt in Karate and Aikido, scuba diver, and photographer, Matt is a U.S. expat splitting his time between Colombia and Switzerland. He’s also a proud father to a pilot and a firefighter.</p><p>In today’s episode of Smashing the Plateau, you will learn what it really takes to transition from employee to entrepreneur, navigate ups and downs in business, and create lasting client loyalty.</p><p>Matt and I discuss:</p><ul><li>Lessons from early work experiences and rapid advancement [00:01:46]</li><li>The difference between employee and entrepreneur mindsets [00:04:01]</li><li>How setting and evolving goals drives success [00:04:55]</li><li>Navigating ups and downs, from the 2008 crisis to COVID [00:05:44]</li><li>Adapting business models and finding new income streams [00:06:17]</li><li>The power of treating clients with genuine care [00:08:29]</li><li>Building loyalty and relationships that endure transitions [00:10:09]</li><li>Standing out by offering a “concierge” approach [00:19:29]</li><li>How to leverage community, stay lean, and find support [00:16:22]</li></ul><br/><p>Learn more about Matt at <a href="https://theamericano.com" rel="noopener noreferrer" target="_blank">https://theamericano.com</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Get ahead faster: subscribe now for handpicked business tips and proven strategies straight from our podcast guests.</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-shift-your-mindset-from-employee-to-entrepreneur-and-stand-out-with-a-concierge-approach-featuring-matt-griffith]]></link><guid isPermaLink="false">50bd3744-ca7f-46c6-ac8b-d3bee9c96c5b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Jun 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/50bd3744-ca7f-46c6-ac8b-d3bee9c96c5b.mp3" length="23447892" type="audio/mpeg"/><itunes:duration>24:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>791</itunes:episode><podcast:episode>791</podcast:episode></item><item><title>How to Build Lasting Business Success by Owning Media, Embracing Mentorship, and Harnessing Community Power Featuring Prosper Taruvinga</title><itunes:title>How to Build Lasting Business Success by Owning Media, Embracing Mentorship, and Harnessing Community Power Featuring Prosper Taruvinga</itunes:title><description><![CDATA[<p>Prosper Taruvinga is the founder of Live Long Digital, where he helps coaches and consultants scale from six to seven figures with ease and flow. A Zimbabwean-born entrepreneur based in Australia, Prosper blends digital strategy with heart, helping experts stop relying on algorithms and build profitable, enjoyable businesses they love.</p><p>In today’s episode of Smashing the Plateau, you will learn how to embrace unexpected opportunities, the importance of owning your media, and how building the right community can transform your business success.</p><p>Prosper and I discuss:</p><ul><li>Prosper’s journey from Zimbabwe to Australia and into digital marketing [00:01:54]</li><li>The role of mentorship and models in shaping career paths [00:05:02]</li><li>How Prosper turned being fired into a business opportunity [00:04:01]</li><li>Navigating economic uncertainty and adaptability [00:05:53]</li><li>Why owning your media is crucial for entrepreneurs [00:10:12]</li><li>The tools and platforms Prosper uses to grow his business [00:12:41]</li><li>Why he transitioned from working with restaurants to coaches and consultants [00:15:04]</li><li>The biggest mistakes coaches and consultants make—and how to fix them [00:17:50]</li><li>How to clarify your message and identify your target market [00:18:58]</li><li>The transformative power of community in business and life [00:21:36]</li><li>Prosper’s thoughts on collaboration and leveraging collective strengths [00:22:00]</li></ul><br/><p>Learn more about Prosper at <a href="https://onlineprosperity.com.au/" rel="noopener noreferrer" target="_blank">https://onlineprosperity.com.au/</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Get ahead with exclusive, easy-to-apply insights from our podcast—subscribe now and make mastering success a part of your routine.</p><p><br></p>]]></description><content:encoded><![CDATA[<p>Prosper Taruvinga is the founder of Live Long Digital, where he helps coaches and consultants scale from six to seven figures with ease and flow. A Zimbabwean-born entrepreneur based in Australia, Prosper blends digital strategy with heart, helping experts stop relying on algorithms and build profitable, enjoyable businesses they love.</p><p>In today’s episode of Smashing the Plateau, you will learn how to embrace unexpected opportunities, the importance of owning your media, and how building the right community can transform your business success.</p><p>Prosper and I discuss:</p><ul><li>Prosper’s journey from Zimbabwe to Australia and into digital marketing [00:01:54]</li><li>The role of mentorship and models in shaping career paths [00:05:02]</li><li>How Prosper turned being fired into a business opportunity [00:04:01]</li><li>Navigating economic uncertainty and adaptability [00:05:53]</li><li>Why owning your media is crucial for entrepreneurs [00:10:12]</li><li>The tools and platforms Prosper uses to grow his business [00:12:41]</li><li>Why he transitioned from working with restaurants to coaches and consultants [00:15:04]</li><li>The biggest mistakes coaches and consultants make—and how to fix them [00:17:50]</li><li>How to clarify your message and identify your target market [00:18:58]</li><li>The transformative power of community in business and life [00:21:36]</li><li>Prosper’s thoughts on collaboration and leveraging collective strengths [00:22:00]</li></ul><br/><p>Learn more about Prosper at <a href="https://onlineprosperity.com.au/" rel="noopener noreferrer" target="_blank">https://onlineprosperity.com.au/</a></p><p>Thank you to Our Sponsor:</p><p><a href="https://community.smashingtheplateau.com" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Get ahead with exclusive, easy-to-apply insights from our podcast—subscribe now and make mastering success a part of your routine.</p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-lasting-business-success-by-owning-media-embracing-mentorship-and-harnessing-community-power-featuring-prosper-taruvinga]]></link><guid isPermaLink="false">4a4470cb-182d-4943-a9fe-e4fb3fed9f59</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Jun 2025 03:00:00 -0400</pubDate><enclosure url="https://episodes.captivate.fm/episode/4a4470cb-182d-4943-a9fe-e4fb3fed9f59.mp3" length="26481456" type="audio/mpeg"/><itunes:duration>27:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>790</itunes:episode><podcast:episode>790</podcast:episode></item><item><title>How to Transition from Corporate Leader to Successful Entrepreneur Featuring Wagner Denuzzo</title><itunes:title>How to Transition from Corporate Leader to Successful Entrepreneur Featuring Wagner Denuzzo</itunes:title><description><![CDATA[<p>Wagner Denuzzo is the author of <em>Leading to Succeed</em>, a book on essential skills for the new workplace. He is currently a consultant and coach at his own firm. Previously, he served as the VP and Global Head of Leadership Development at IBM, as well as the VP and Head of Capabilities for the Future of Work at Prudential Financial.</p><p>He is a seasoned leader in organizational development, human capital strategy, and leadership transformation, with over two decades of experience across global enterprises, consulting firms, and startups.</p><p>In today's episode of Smashing the Plateau, you will learn how to effectively transition from corporate roles to entrepreneurship and the importance of collaboration in achieving success.</p><p>Wagner and I discuss:</p><ul><li>Wagner's journey from humble beginnings in Brazil to a successful corporate career [02:16]</li><li>The pivotal moment that led Wagner to become an entrepreneur [04:41]</li><li>The role of community in organizational success [07:13]</li><li>How to leverage personal experiences for professional growth [10:04]</li><li>The significance of listening in consulting engagements [13:14]</li><li>The importance of shared leadership and collective purpose [20:12]</li><li>Strategies for overcoming imposter syndrome as an entrepreneur [22:48]</li><li>Insights on building effective teams through the lens of quantum physics [25:10]</li></ul><br/><p>Learn more about Wagner at<a href="http://www.wagnerdenuzzo.com/" target="_blank"> </a><a href="https://a.co/d/azLLRXK" target="_blank">https://a.co/d/azLLRXK</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now to gain exclusive access to handpicked, succinct strategy insights from our podcast guests – your journey to success is just a click away!</p>]]></description><content:encoded><![CDATA[<p>Wagner Denuzzo is the author of <em>Leading to Succeed</em>, a book on essential skills for the new workplace. He is currently a consultant and coach at his own firm. Previously, he served as the VP and Global Head of Leadership Development at IBM, as well as the VP and Head of Capabilities for the Future of Work at Prudential Financial.</p><p>He is a seasoned leader in organizational development, human capital strategy, and leadership transformation, with over two decades of experience across global enterprises, consulting firms, and startups.</p><p>In today's episode of Smashing the Plateau, you will learn how to effectively transition from corporate roles to entrepreneurship and the importance of collaboration in achieving success.</p><p>Wagner and I discuss:</p><ul><li>Wagner's journey from humble beginnings in Brazil to a successful corporate career [02:16]</li><li>The pivotal moment that led Wagner to become an entrepreneur [04:41]</li><li>The role of community in organizational success [07:13]</li><li>How to leverage personal experiences for professional growth [10:04]</li><li>The significance of listening in consulting engagements [13:14]</li><li>The importance of shared leadership and collective purpose [20:12]</li><li>Strategies for overcoming imposter syndrome as an entrepreneur [22:48]</li><li>Insights on building effective teams through the lens of quantum physics [25:10]</li></ul><br/><p>Learn more about Wagner at<a href="http://www.wagnerdenuzzo.com/" target="_blank"> </a><a href="https://a.co/d/azLLRXK" target="_blank">https://a.co/d/azLLRXK</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now to gain exclusive access to handpicked, succinct strategy insights from our podcast guests – your journey to success is just a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transition-from-corporate-leader-to-successful-entrepreneur-featuring-warner-denuzzo]]></link><guid isPermaLink="false">52271937-7509-4487-9099-0a266f962e19</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Jun 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4792349c-75f3-4f65-93ef-07716259d0e8/STP789-Wagner-Denuzzo.mp3" length="28495576" type="audio/mpeg"/><itunes:duration>29:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>789</itunes:episode><podcast:episode>789</podcast:episode></item><item><title>How to Leverage Your Career Journey for Growth and Connection in Business Featuring Nathan Tanner</title><itunes:title>How to Leverage Your Career Journey for Growth and Connection in Business Featuring Nathan Tanner</itunes:title><description><![CDATA[<p>Nathan Tanner is an executive coach who helps CEOs, founders, and high-impact leaders scale themselves and their companies. He's coached leaders from companies including Electronic Arts, EA, LinkedIn, Lyft, and Google. Prior to becoming a full-time coach, he held several HR executive roles, including leading the HR team at DoorDash.</p><p>Nathan has served as an advisor at Y Combinator and has written for Forbes, Inc., and Fast Company. He's an IRONMAN triathlete, holds an MBA from BYU, and lives with his wife and their four children in southern Utah.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate career transitions and build meaningful relationships that enhance your leadership journey.</p><p>Nathan and I discuss:</p><ul><li>The unexpected path of Nathan's career journey [01:48]</li><li>Insights on pursuing a career in finance and HR [03:27]</li><li>The importance of finding your passion [05:24]</li><li>How to identify the right business model for your skills [08:00]</li><li>The distinction between the external and internal aspects of leadership [10:14]</li><li>Why trust is essential in coaching relationships [12:46]</li><li>Techniques for building connections with decision-makers [15:07]</li><li>The role of community in personal and professional growth [18:48]</li></ul><br/><p>Learn more about Nathan at<a href="http://www.nathantanner.net/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.amazon.com/dp/B0CVJWJR3H?ref_=pe_93986420_775043100" rel="noopener noreferrer" target="_blank">https://www.amazon.com/dp/B0CVJWJR3H?ref_=pe_93986420_775043100</a> and <a href="https://nathantanner.substack.com/" rel="noopener noreferrer" target="_blank">https://nathantanner.substack.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Join us now for exclusive entry to carefully selected, brief strategy tips from our podcast– mastering your journey to success is only one click away!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Nathan Tanner is an executive coach who helps CEOs, founders, and high-impact leaders scale themselves and their companies. He's coached leaders from companies including Electronic Arts, EA, LinkedIn, Lyft, and Google. Prior to becoming a full-time coach, he held several HR executive roles, including leading the HR team at DoorDash.</p><p>Nathan has served as an advisor at Y Combinator and has written for Forbes, Inc., and Fast Company. He's an IRONMAN triathlete, holds an MBA from BYU, and lives with his wife and their four children in southern Utah.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate career transitions and build meaningful relationships that enhance your leadership journey.</p><p>Nathan and I discuss:</p><ul><li>The unexpected path of Nathan's career journey [01:48]</li><li>Insights on pursuing a career in finance and HR [03:27]</li><li>The importance of finding your passion [05:24]</li><li>How to identify the right business model for your skills [08:00]</li><li>The distinction between the external and internal aspects of leadership [10:14]</li><li>Why trust is essential in coaching relationships [12:46]</li><li>Techniques for building connections with decision-makers [15:07]</li><li>The role of community in personal and professional growth [18:48]</li></ul><br/><p>Learn more about Nathan at<a href="http://www.nathantanner.net/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.amazon.com/dp/B0CVJWJR3H?ref_=pe_93986420_775043100" rel="noopener noreferrer" target="_blank">https://www.amazon.com/dp/B0CVJWJR3H?ref_=pe_93986420_775043100</a> and <a href="https://nathantanner.substack.com/" rel="noopener noreferrer" target="_blank">https://nathantanner.substack.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Join us now for exclusive entry to carefully selected, brief strategy tips from our podcast– mastering your journey to success is only one click away!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-leverage-your-career-journey-for-growth-and-connection-in-business-featuring-nathan-tanner]]></link><guid isPermaLink="false">219a192c-c139-4c8f-bf61-01e9af76bfc5</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 May 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/92ea2b4b-8f91-4ba6-9bfa-b7312752062a/STP788-Nathan-Tanner.mp3" length="24009647" type="audio/mpeg"/><itunes:duration>25:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>788</itunes:episode><podcast:episode>788</podcast:episode></item><item><title>How to Develop Effective Strategies for Successful Business Growth and Transition Featuring Dorie Clark</title><itunes:title>How to Develop Effective Strategies for Successful Business Growth and Transition Featuring Dorie Clark</itunes:title><description><![CDATA[<p>Dorie Clark has been named three times as one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Columbia Business School.&nbsp;</p><p>She is also the Wall Street Journal bestselling author of <em>The Long Game</em>, <em>Entrepreneurial You</em>, <em>Reinventing You</em>, and <em>Stand Out</em>, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, she writes frequently for the Harvard Business Review. Learn more at<a href="https://dorieclark.com/" rel="noopener noreferrer" target="_blank"> dorieclark.com</a>.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the challenges of moving from a corporate environment to building your own business.</p><p>Dorie and I discuss:</p><ul><li>The top tactical challenge for transitioning professionals [02:20]</li><li>The emotional hurdles of leaving a corporate job [04:15]</li><li>Strategies for effective business development [06:27]</li><li>The importance of community during your transition [07:25]</li><li>How to market yourself as an expert [10:32]</li><li>The role of content creation in establishing credibility [18:36]</li><li>The significance of social proof in building your reputation [19:16]</li><li>Dorie’s recommended resources for aspiring entrepreneurs [27:16]</li></ul><br/><p>Learn more about Dorie at<a href="http://www.dorieclark.com/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.dorieclark.com/subscribe" rel="noopener noreferrer" target="_blank">https://www.dorieclark.com/subscribe</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Become a member now to gain exclusive access to carefully selected, practical strategy tips from our podcast guests—unlocking your path to success is only a click away!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>Dorie Clark has been named three times as one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Columbia Business School.&nbsp;</p><p>She is also the Wall Street Journal bestselling author of <em>The Long Game</em>, <em>Entrepreneurial You</em>, <em>Reinventing You</em>, and <em>Stand Out</em>, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, she writes frequently for the Harvard Business Review. Learn more at<a href="https://dorieclark.com/" rel="noopener noreferrer" target="_blank"> dorieclark.com</a>.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the challenges of moving from a corporate environment to building your own business.</p><p>Dorie and I discuss:</p><ul><li>The top tactical challenge for transitioning professionals [02:20]</li><li>The emotional hurdles of leaving a corporate job [04:15]</li><li>Strategies for effective business development [06:27]</li><li>The importance of community during your transition [07:25]</li><li>How to market yourself as an expert [10:32]</li><li>The role of content creation in establishing credibility [18:36]</li><li>The significance of social proof in building your reputation [19:16]</li><li>Dorie’s recommended resources for aspiring entrepreneurs [27:16]</li></ul><br/><p>Learn more about Dorie at<a href="http://www.dorieclark.com/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.dorieclark.com/subscribe" rel="noopener noreferrer" target="_blank">https://www.dorieclark.com/subscribe</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p><br></p><p>Become a member now to gain exclusive access to carefully selected, practical strategy tips from our podcast guests—unlocking your path to success is only a click away!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-develop-effective-strategies-for-successful-business-growth-and-transition-featuring-dorie-clark]]></link><guid isPermaLink="false">98ec084e-a281-4285-a86d-92597be5d6c0</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 May 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/45462f5d-4f0b-4a96-a36c-bfd28622690c/STP-787-Dorie-Clark.mp3" length="28732125" type="audio/mpeg"/><itunes:duration>29:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>787</itunes:episode><podcast:episode>787</podcast:episode></item><item><title>How to Transition Successfully from Corporate Life to Entrepreneurial Leadership Featuring Lyndsay Dowd</title><itunes:title>How to Transition Successfully from Corporate Life to Entrepreneurial Leadership Featuring Lyndsay Dowd</itunes:title><description><![CDATA[<p>Lyndsay Dowd is a speaker, founder, author, coach, podcast host, and disruptor. She is an accomplished leader and decorated seller who has successfully managed large, diverse, high-performing sales teams over the last 25 years, 23 of which were spent climbing the ranks at IBM. Lyndsay was also a featured guest lecturer at Harvard University.</p><p>In creating her company, Heartbeat for Hire, she has devoted her career to transforming leadership by building irresistible cultures and implementing modern leadership practices to achieve the best results from teams. She has been featured in <em>Fortune Magazine</em>, <em>HR.com</em>, <em>Authority Magazine</em>, ABC, NBC, FOX, and more than 90 podcasts. Lyndsay is a two-time author of both “Top Down Culture” and a contributing author to the anthology “Voices of Women.” She also hosts the globally ranked podcast, Heartbeat for Hire, which is in the top 5%, and is a frequent guest speaker on live and recorded shows.</p><p>Today, she is the Chief Revenue Officer for Intry, where they are merging the best of technology with the best of humanity to help job seekers and those in transition land the jobs of their dreams.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from a corporate career to entrepreneurship and build a successful business model with your expertise.</p><p>Lyndsay and I discuss:</p><ul><li>Lyndsay’s journey from IBM to entrepreneurship [02:01]</li><li>The inspiration behind Heartbeat for Hire [04:14]</li><li>How to build a culture that drives results [05:46]</li><li>Strategies for effective leadership in today’s world [08:35]</li><li>The importance of investing in yourself during transitions [09:15]</li><li>How she became a speaker [10:20]</li><li>The role of community in personal and professional growth [16:15]</li><li>Insights from her forthcoming book [21:11]</li></ul><br/><p>Learn more about Lyndsay at:</p><p><a href="https://www.instagram.com/lyndsaydowdH4H" target="_blank">https://www.instagram.com/lyndsaydowdH4H</a></p><p><a href="https://www.facebook.com/LyndsayDowdH4H" target="_blank">https://www.facebook.com/LyndsayDowdH4H</a></p><p><a href="https://www.tiktok.com/@lyndsaydowdh4h" target="_blank">https://www.tiktok.com/@lyndsaydowdh4h</a></p><p><a href="https://www.youtube.com/channel/UC9asGvE8Ks4XjR2UNwNmKDw" target="_blank">https://www.youtube.com/channel/UC9asGvE8Ks4XjR2UNwNmKDw</a></p><p><a href="https://heartbeatforhire.com/" target="_blank">https://heartbeatforhire.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock a treasure trove of exclusive strategy tips from our gurus – take the first step toward mastering your success with just one click!</p>]]></description><content:encoded><![CDATA[<p>Lyndsay Dowd is a speaker, founder, author, coach, podcast host, and disruptor. She is an accomplished leader and decorated seller who has successfully managed large, diverse, high-performing sales teams over the last 25 years, 23 of which were spent climbing the ranks at IBM. Lyndsay was also a featured guest lecturer at Harvard University.</p><p>In creating her company, Heartbeat for Hire, she has devoted her career to transforming leadership by building irresistible cultures and implementing modern leadership practices to achieve the best results from teams. She has been featured in <em>Fortune Magazine</em>, <em>HR.com</em>, <em>Authority Magazine</em>, ABC, NBC, FOX, and more than 90 podcasts. Lyndsay is a two-time author of both “Top Down Culture” and a contributing author to the anthology “Voices of Women.” She also hosts the globally ranked podcast, Heartbeat for Hire, which is in the top 5%, and is a frequent guest speaker on live and recorded shows.</p><p>Today, she is the Chief Revenue Officer for Intry, where they are merging the best of technology with the best of humanity to help job seekers and those in transition land the jobs of their dreams.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from a corporate career to entrepreneurship and build a successful business model with your expertise.</p><p>Lyndsay and I discuss:</p><ul><li>Lyndsay’s journey from IBM to entrepreneurship [02:01]</li><li>The inspiration behind Heartbeat for Hire [04:14]</li><li>How to build a culture that drives results [05:46]</li><li>Strategies for effective leadership in today’s world [08:35]</li><li>The importance of investing in yourself during transitions [09:15]</li><li>How she became a speaker [10:20]</li><li>The role of community in personal and professional growth [16:15]</li><li>Insights from her forthcoming book [21:11]</li></ul><br/><p>Learn more about Lyndsay at:</p><p><a href="https://www.instagram.com/lyndsaydowdH4H" target="_blank">https://www.instagram.com/lyndsaydowdH4H</a></p><p><a href="https://www.facebook.com/LyndsayDowdH4H" target="_blank">https://www.facebook.com/LyndsayDowdH4H</a></p><p><a href="https://www.tiktok.com/@lyndsaydowdh4h" target="_blank">https://www.tiktok.com/@lyndsaydowdh4h</a></p><p><a href="https://www.youtube.com/channel/UC9asGvE8Ks4XjR2UNwNmKDw" target="_blank">https://www.youtube.com/channel/UC9asGvE8Ks4XjR2UNwNmKDw</a></p><p><a href="https://heartbeatforhire.com/" target="_blank">https://heartbeatforhire.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock a treasure trove of exclusive strategy tips from our gurus – take the first step toward mastering your success with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transition-successfully-from-corporate-life-to-entrepreneurial-leadership-featuring-lyndsay-dowd]]></link><guid isPermaLink="false">7ee8c2ac-21c9-4437-85ed-ad89735b3d0f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 May 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/2d669684-94ff-4edd-8208-739920361946/STP786-Lyndsay-Dowd.mp3" length="22285147" type="audio/mpeg"/><itunes:duration>23:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>786</itunes:episode><podcast:episode>786</podcast:episode></item><item><title>How to Build a Magnetic LinkedIn Profile That Attracts Clients and Partnerships Effectively Featuring Janice Porter</title><itunes:title>How to Build a Magnetic LinkedIn Profile That Attracts Clients and Partnerships Effectively Featuring Janice Porter</itunes:title><description><![CDATA[<p>She has an innate curiosity, which she has leveraged to build business relationships and teaches others how to do the same. Her passion lies in working with people who want to grow their businesses through relationship marketing and networking—and she accomplishes this using both online and offline strategies. LinkedIn training is a significant part of Janice’s business. She believes that all business professionals need to have a magnetic LinkedIn profile and that LinkedIn is THE platform for attracting new clients, strategic partners, and referrals.</p><p>Staying connected and nurturing relationships come next, and Janice shows clients how to implement a "tangible touch" follow-up system to achieve that.</p><p>Janice truly values the friendships and business relationships she cultivates, and when she meets someone new, she is always thinking, "How may I support you?"</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage your relationships and effectively use LinkedIn to expand your professional network.</p><p>Janice and I discuss:</p><ul><li>Janice's journey from teaching to entrepreneurship [01:18]</li><li>The challenges she faced transitioning to self-employment [02:47]</li><li>The importance of networking and follow-up [06:54]</li><li>How Janice utilized the Chamber of Commerce for business growth [09:20]</li><li>The role of LinkedIn in building relationships [10:36]</li><li>Strategies for effective communication on LinkedIn [13:44]</li><li>The significance of consistency in social media engagement [20:32]</li><li>How to protect and nurture your community connections [21:57]</li></ul><br/><p>Learn more about Janice at<a href="http://www.janiceporter.com/" rel="noopener noreferrer" target="_blank"> www.janiceporter.com</a> and connect with her on LinkedIn at<a href="https://www.linkedin.com/in/janice-porter" rel="noopener noreferrer" target="_blank"> linkedin.com/in/janice-porter</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today to unlock exclusive insights and bite-sized strategies from our experts—your journey to mastering success is just a click away!</p><p><br></p><p><br></p>]]></description><content:encoded><![CDATA[<p>She has an innate curiosity, which she has leveraged to build business relationships and teaches others how to do the same. Her passion lies in working with people who want to grow their businesses through relationship marketing and networking—and she accomplishes this using both online and offline strategies. LinkedIn training is a significant part of Janice’s business. She believes that all business professionals need to have a magnetic LinkedIn profile and that LinkedIn is THE platform for attracting new clients, strategic partners, and referrals.</p><p>Staying connected and nurturing relationships come next, and Janice shows clients how to implement a "tangible touch" follow-up system to achieve that.</p><p>Janice truly values the friendships and business relationships she cultivates, and when she meets someone new, she is always thinking, "How may I support you?"</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage your relationships and effectively use LinkedIn to expand your professional network.</p><p>Janice and I discuss:</p><ul><li>Janice's journey from teaching to entrepreneurship [01:18]</li><li>The challenges she faced transitioning to self-employment [02:47]</li><li>The importance of networking and follow-up [06:54]</li><li>How Janice utilized the Chamber of Commerce for business growth [09:20]</li><li>The role of LinkedIn in building relationships [10:36]</li><li>Strategies for effective communication on LinkedIn [13:44]</li><li>The significance of consistency in social media engagement [20:32]</li><li>How to protect and nurture your community connections [21:57]</li></ul><br/><p>Learn more about Janice at<a href="http://www.janiceporter.com/" rel="noopener noreferrer" target="_blank"> www.janiceporter.com</a> and connect with her on LinkedIn at<a href="https://www.linkedin.com/in/janice-porter" rel="noopener noreferrer" target="_blank"> linkedin.com/in/janice-porter</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today to unlock exclusive insights and bite-sized strategies from our experts—your journey to mastering success is just a click away!</p><p><br></p><p><br></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-magnetic-linkedin-profile-that-attracts-clients-and-partnerships-effectively-featuring-janice-porter]]></link><guid isPermaLink="false">13880248-be8e-4bb8-bc37-3d4b0cdca0d6</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 May 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/77c3f45a-cea1-4ce0-9d2e-0355a0bceee4/STP785-Janice-Porter.mp3" length="24405824" type="audio/mpeg"/><itunes:duration>25:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>785</itunes:episode><podcast:episode>785</podcast:episode></item><item><title>How to Transform Your Expertise into a Profitable Business Model Post-Corporate Career Featuring Jane Wesman</title><itunes:title>How to Transform Your Expertise into a Profitable Business Model Post-Corporate Career Featuring Jane Wesman</itunes:title><description><![CDATA[<p>Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of <em>Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success</em>, which has been called "a clear and concise blueprint for the tasks of operating a business" by <em>The New York Times</em>. Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes.</p><p>Her articles on marketing and entrepreneurship have appeared in such media outlets as <em>CEO World</em>, <em>American Bookseller, Inc.</em>, and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro.</p><p>Jane and I discuss:</p><ul><li>The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33]</li><li>How to clearly define your service offerings [04:13]</li><li>The importance of finding and understanding your niche [04:54]</li><li>Strategies for building a targeted marketing plan [08:38]</li><li>The role of cash flow in sustaining your business [10:04]</li><li>Creative ways to structure your service offerings [12:20]</li><li>The impact of AI on consulting practices [15:30]</li><li>The value of community support for entrepreneurs [20:01]</li></ul><br/><p>Learn more about Jane at<a href="http://www.westmanpr.com/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.wesmanpr.com/" rel="noopener noreferrer" target="_blank">https://www.wesmanpr.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Don’t miss out! Subscribe now for insider tips and expert strategies from our podcast—your ticket to success is just one click away!</p>]]></description><content:encoded><![CDATA[<p>Jane Wesman is the creative force behind the public relations agency that bears her name. An expert in book marketing and publicity, she is the author of <em>Dive Right In - The Sharks Won't Bite: The Entrepreneurial Woman's Guide to Success</em>, which has been called "a clear and concise blueprint for the tasks of operating a business" by <em>The New York Times</em>. Wesman is a hands-on strategist who is deeply involved in every project that her company undertakes.</p><p>Her articles on marketing and entrepreneurship have appeared in such media outlets as <em>CEO World</em>, <em>American Bookseller, Inc.</em>, and entrepreneur.com. Wesman served as President of the New York City chapter of the National Association of Women Business Owners for four years and is currently on the board of the Women's Media Group. Her videos about book publicity and marketing can be viewed on YouTube at Book Marketing Pro.</p><p>Jane and I discuss:</p><ul><li>The top challenges faced by corporate refugees transitioning into entrepreneurship [02:33]</li><li>How to clearly define your service offerings [04:13]</li><li>The importance of finding and understanding your niche [04:54]</li><li>Strategies for building a targeted marketing plan [08:38]</li><li>The role of cash flow in sustaining your business [10:04]</li><li>Creative ways to structure your service offerings [12:20]</li><li>The impact of AI on consulting practices [15:30]</li><li>The value of community support for entrepreneurs [20:01]</li></ul><br/><p>Learn more about Jane at<a href="http://www.westmanpr.com/" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.wesmanpr.com/" rel="noopener noreferrer" target="_blank">https://www.wesmanpr.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Don’t miss out! Subscribe now for insider tips and expert strategies from our podcast—your ticket to success is just one click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-your-expertise-into-a-profitable-business-model-post-corporate-career-featuring-jane-wesman]]></link><guid isPermaLink="false">2c4b8b9d-a599-4642-9a8e-3318f05297df</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 28 Apr 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ead0a2e8-aac2-4adf-8026-b2fd60e978cc/STP784-Jane-Wesman.mp3" length="24171785" type="audio/mpeg"/><itunes:duration>25:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>784</itunes:episode><podcast:episode>784</podcast:episode></item><item><title>How to Use Email Marketing as a Strategic Tool for Doubling Your Revenue in 90 Days Featuring Jason Resnick</title><itunes:title>How to Use Email Marketing as a Strategic Tool for Doubling Your Revenue in 90 Days Featuring Jason Resnick</itunes:title><description><![CDATA[<p>Jason Resnick helps Course Creators, Digital Product Creators, and Coaches double their revenue from their email lists in 90 days without using email as a blunt tool to broadcast to everyone. This approach addresses the unclear path they have for converting subscribers into customers, allowing them, as business owners, to build a business designed around the life they want to live.</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage email marketing to create sustainable business growth.</p><p>Jason and I discuss:</p><ul><li>Jason's journey from web developer to email marketing expert [01:50]</li><li>The importance of aligning your business with your lifestyle goals [03:40]</li><li>How to build genuine connections with your audience through email [06:45]</li><li>Common pitfalls in email marketing that entrepreneurs face [09:10]</li><li>Techniques for optimizing email campaigns for better results [12:45]</li><li>The role of community in building your business [17:10]</li><li>Jason’s philosophy on saying no to projects [18:19]</li><li>Tips for nurturing your email list effectively [20:38]</li></ul><br/><p>Learn more about Jason at <a href="https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&amp;utm_medium=podcast&amp;utm_source=smashing_the_plateau&amp;utm_content=feb" target="_blank">https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&amp;utm_medium=podcast&amp;utm_source=smashing_the_plateau&amp;utm_content=feb</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today for exclusive insights and concise strategies with just a click away!</p>]]></description><content:encoded><![CDATA[<p>Jason Resnick helps Course Creators, Digital Product Creators, and Coaches double their revenue from their email lists in 90 days without using email as a blunt tool to broadcast to everyone. This approach addresses the unclear path they have for converting subscribers into customers, allowing them, as business owners, to build a business designed around the life they want to live.</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage email marketing to create sustainable business growth.</p><p>Jason and I discuss:</p><ul><li>Jason's journey from web developer to email marketing expert [01:50]</li><li>The importance of aligning your business with your lifestyle goals [03:40]</li><li>How to build genuine connections with your audience through email [06:45]</li><li>Common pitfalls in email marketing that entrepreneurs face [09:10]</li><li>Techniques for optimizing email campaigns for better results [12:45]</li><li>The role of community in building your business [17:10]</li><li>Jason’s philosophy on saying no to projects [18:19]</li><li>Tips for nurturing your email list effectively [20:38]</li></ul><br/><p>Learn more about Jason at <a href="https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&amp;utm_medium=podcast&amp;utm_source=smashing_the_plateau&amp;utm_content=feb" target="_blank">https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&amp;utm_medium=podcast&amp;utm_source=smashing_the_plateau&amp;utm_content=feb</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today for exclusive insights and concise strategies with just a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-email-marketing-as-a-strategic-tool-for-doubling-your-revenue-in-90-days-featuring-jason-resnick]]></link><guid isPermaLink="false">b5ff2c0b-1664-4fcb-80d7-494ca2073f5b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 21 Apr 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c98d874c-97ca-4430-a0ba-40d80e560fa3/STP783-Jason-Resnick.mp3" length="22007227" type="audio/mpeg"/><itunes:duration>22:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>783</itunes:episode><podcast:episode>783</podcast:episode></item><item><title>How to Create a Human-Centric Customer Experience that Resonates and Drives Business Results Featuring Simon Robinson</title><itunes:title>How to Create a Human-Centric Customer Experience that Resonates and Drives Business Results Featuring Simon Robinson</itunes:title><description><![CDATA[<p>Simon Robinson is one of the pioneers of customer experience, having co-authored the world’s first article on customer experience strategy in 1995. In the 1990s, he served as the business development manager responsible for smartphones at British Telecom (BT Cellnet/O2) and was a co-founder of Genie Internet, one of the UK’s first startup unicorns developed inside BT Group.&nbsp;</p><p>He is the Worldwide CEO of Holonomics, an international keynote speaker, and a bestselling author, including <em>Designing Customer Experiences with Soul: How to Build Products, Services, and Brands that People Genuinely Love</em> (2024).</p><p>In today’s episode of Smashing the Plateau, you will learn how to redefine customer experience by integrating the concept of 'soul' into customer interactions.</p><p>Simon and I discuss:</p><ul><li>The definition of customer experience and its key components [00:02:09]</li><li>Common misconceptions organizations have about customer experience [00:03:23]</li><li>The importance of understanding customer experience history [00:05:00]</li><li>How to align departments for improved customer experience [00:06:56]</li><li>The evolution of customer experience from human-computer interaction [00:08:02]</li><li>The impact of AI and digital interactions on customer experience [00:10:52]</li><li>The shift towards a more humanized approach to business [00:11:56]</li><li>The role of community in building effective customer experiences [00:24:04]</li></ul><br/><p>Learn more about Simon at:</p><p>Medium:<a href="https://medium.com/@srerobinson" target="_blank"> https://medium.com/@srerobinson</a></p><p>Amazon:<a href="https://a.co/d/0jeQgFO" target="_blank"> https://a.co/d/0jeQgFO</a></p><p>Instagram:<a href="https://www.instagram.com/srerobinson1/" target="_blank"> https://www.instagram.com/srerobinson1/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community </a>&nbsp;</p><p>Subscribe now for exclusive insights featuring curated, brief strategy tips– unlocking your path to success is just one click away!</p>]]></description><content:encoded><![CDATA[<p>Simon Robinson is one of the pioneers of customer experience, having co-authored the world’s first article on customer experience strategy in 1995. In the 1990s, he served as the business development manager responsible for smartphones at British Telecom (BT Cellnet/O2) and was a co-founder of Genie Internet, one of the UK’s first startup unicorns developed inside BT Group.&nbsp;</p><p>He is the Worldwide CEO of Holonomics, an international keynote speaker, and a bestselling author, including <em>Designing Customer Experiences with Soul: How to Build Products, Services, and Brands that People Genuinely Love</em> (2024).</p><p>In today’s episode of Smashing the Plateau, you will learn how to redefine customer experience by integrating the concept of 'soul' into customer interactions.</p><p>Simon and I discuss:</p><ul><li>The definition of customer experience and its key components [00:02:09]</li><li>Common misconceptions organizations have about customer experience [00:03:23]</li><li>The importance of understanding customer experience history [00:05:00]</li><li>How to align departments for improved customer experience [00:06:56]</li><li>The evolution of customer experience from human-computer interaction [00:08:02]</li><li>The impact of AI and digital interactions on customer experience [00:10:52]</li><li>The shift towards a more humanized approach to business [00:11:56]</li><li>The role of community in building effective customer experiences [00:24:04]</li></ul><br/><p>Learn more about Simon at:</p><p>Medium:<a href="https://medium.com/@srerobinson" target="_blank"> https://medium.com/@srerobinson</a></p><p>Amazon:<a href="https://a.co/d/0jeQgFO" target="_blank"> https://a.co/d/0jeQgFO</a></p><p>Instagram:<a href="https://www.instagram.com/srerobinson1/" target="_blank"> https://www.instagram.com/srerobinson1/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community </a>&nbsp;</p><p>Subscribe now for exclusive insights featuring curated, brief strategy tips– unlocking your path to success is just one click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-a-human-centric-customer-experience-that-resonates-and-drives-business-results-featuring-simon-robinson]]></link><guid isPermaLink="false">d0f6b4ac-8f41-4425-8c5a-e7501e7bb065</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 14 Apr 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/0da15a19-61d1-4635-8e3c-a2e4ca16a1aa/STP782-Simon-Robinson.mp3" length="27661280" type="audio/mpeg"/><itunes:duration>28:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>782</itunes:episode><podcast:episode>782</podcast:episode></item><item><title>How to Transform Your Business with Storytelling and Community Engagement Featuring Renee Frojo</title><itunes:title>How to Transform Your Business with Storytelling and Community Engagement Featuring Renee Frojo</itunes:title><description><![CDATA[<p>Renee Frojo has spent over 20 years helping businesses tell impactful stories. As the founder of A Good Reputation, Renee combines her journalism background with her passion for entrepreneurship to help purpose-driven startups, founders, fractional leaders, and freelancers uncover and share the stories that resonate most.&nbsp;</p><p>Renee's relatable stories have earned her nearly 10,000 followers on LinkedIn. Through her signature approaches—Your Story is Your Strategy, which demonstrates how to build trust through personal storytelling, and Build it Publicly, a framework for overcoming the fear of vulnerability—Renee equips her clients to connect with the right audience, inspire action, and amplify their success.</p><p>In today's episode of Smashing the Plateau, you will learn how to harness the power of storytelling to build trust and connect authentically with your audience.</p><p>Renee and I discuss:</p><ul><li>Renee's lifelong passion for entrepreneurship [01:50]</li><li>Her journey from journalism to entrepreneurship [03:06]</li><li>The evolving landscape of personal branding [06:12]</li><li>Challenges faced by professionals in the digital age [07:43]</li><li>The importance of storytelling in marketing [10:12]</li><li>Building authentic connections through personal storytelling [12:59]</li><li>The role of community in business success [19:28]</li></ul><br/><p>Learn more about Renee at <a href="https://www.instagram.com/reneelynnfrojo/" target="_blank">https://www.instagram.com/reneelynnfrojo/</a> and<a href="https://x.com/frojofeed" target="_blank"> https://x.com/frojofeed</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Subscribe today for insider access to curated, actionable strategies– unlocking your success is just one click away!</p>]]></description><content:encoded><![CDATA[<p>Renee Frojo has spent over 20 years helping businesses tell impactful stories. As the founder of A Good Reputation, Renee combines her journalism background with her passion for entrepreneurship to help purpose-driven startups, founders, fractional leaders, and freelancers uncover and share the stories that resonate most.&nbsp;</p><p>Renee's relatable stories have earned her nearly 10,000 followers on LinkedIn. Through her signature approaches—Your Story is Your Strategy, which demonstrates how to build trust through personal storytelling, and Build it Publicly, a framework for overcoming the fear of vulnerability—Renee equips her clients to connect with the right audience, inspire action, and amplify their success.</p><p>In today's episode of Smashing the Plateau, you will learn how to harness the power of storytelling to build trust and connect authentically with your audience.</p><p>Renee and I discuss:</p><ul><li>Renee's lifelong passion for entrepreneurship [01:50]</li><li>Her journey from journalism to entrepreneurship [03:06]</li><li>The evolving landscape of personal branding [06:12]</li><li>Challenges faced by professionals in the digital age [07:43]</li><li>The importance of storytelling in marketing [10:12]</li><li>Building authentic connections through personal storytelling [12:59]</li><li>The role of community in business success [19:28]</li></ul><br/><p>Learn more about Renee at <a href="https://www.instagram.com/reneelynnfrojo/" target="_blank">https://www.instagram.com/reneelynnfrojo/</a> and<a href="https://x.com/frojofeed" target="_blank"> https://x.com/frojofeed</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Subscribe today for insider access to curated, actionable strategies– unlocking your success is just one click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-your-business-with-storytelling-and-community-engagement-featuring-renee-frojo]]></link><guid isPermaLink="false">c515eaa6-ede2-477a-8fbc-326641a1ba29</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 07 Apr 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6a77acbc-13a6-4ad0-9adc-995ee680a43b/STP781-Renee-Frojo.mp3" length="21755082" type="audio/mpeg"/><itunes:duration>22:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>781</itunes:episode><podcast:episode>781</podcast:episode></item><item><title>How to Use Ghostwriting and Marketing to Establish Expertise and Influence Featuring Michael Schein</title><itunes:title>How to Use Ghostwriting and Marketing to Establish Expertise and Influence Featuring Michael Schein</itunes:title><description><![CDATA[<p>Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few.&nbsp;</p><p>His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.</p><p>In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.</p><p>Michael and I discuss:</p><ul><li>Michael's journey from copywriting to marketing consultancy [02:18]</li><li>The concept of becoming a "micro celebrity" [06:10]</li><li>The importance of having a book to establish expertise [07:00]</li><li>Overcoming the fallacy of scale in business [08:12]</li><li>The impact of community on professional success [16:34]</li><li>How to balance intuition and external advice [18:00]</li><li>Michael's insights on thinking like a scientist to find your niche [21:35]</li></ul><br/><p>Learn more about Michael at <a href="https://microfamemedia.com/" target="_blank">https://microfamemedia.com</a> and <a href="https://michaelfschein.com/" target="_blank">https://michaelfschein.com</a>.</p><p>Contact Michael directly at:</p><p>- Email: mfs@microfamemedia.com</p><p>- Phone: (917) 273-9885</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access and strategic insights – subscribe now and take the first step towards mastering success!</p>]]></description><content:encoded><![CDATA[<p>Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few.&nbsp;</p><p>His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.</p><p>In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.</p><p>Michael and I discuss:</p><ul><li>Michael's journey from copywriting to marketing consultancy [02:18]</li><li>The concept of becoming a "micro celebrity" [06:10]</li><li>The importance of having a book to establish expertise [07:00]</li><li>Overcoming the fallacy of scale in business [08:12]</li><li>The impact of community on professional success [16:34]</li><li>How to balance intuition and external advice [18:00]</li><li>Michael's insights on thinking like a scientist to find your niche [21:35]</li></ul><br/><p>Learn more about Michael at <a href="https://microfamemedia.com/" target="_blank">https://microfamemedia.com</a> and <a href="https://michaelfschein.com/" target="_blank">https://michaelfschein.com</a>.</p><p>Contact Michael directly at:</p><p>- Email: mfs@microfamemedia.com</p><p>- Phone: (917) 273-9885</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access and strategic insights – subscribe now and take the first step towards mastering success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-ghostwriting-and-marketing-to-establish-expertise-and-influence-featuring-michael-schein]]></link><guid isPermaLink="false">120b4618-1323-47c9-aa88-0cdf37e29b11</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 31 Mar 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8c047ab0-3372-4579-aae4-e89b50bbd3ce/STP780-Michael-Schein.mp3" length="26727161" type="audio/mpeg"/><itunes:duration>27:50</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>780</itunes:episode><podcast:episode>780</podcast:episode></item><item><title>How to Understand Your Money Brain and Make Confident Financial Decisions Featuring Jeannie Dougherty</title><itunes:title>How to Understand Your Money Brain and Make Confident Financial Decisions Featuring Jeannie Dougherty</itunes:title><description><![CDATA[<p>Jeannie Dougherty is a money expert and mental fitness guide who can help you rewire your money brain and make your money work for you.</p><p>In today's episode of Smashing the Plateau, you will learn how to break free from stressful money cycles and harness a positive money mindset.</p><p>Jeannie and I discuss:</p><ul><li>The power of believing you are more than your money [00:00:24]</li><li>Understanding the emotional aspects of financial decisions [00:03:03]</li><li>The concept of the "money brain" and its impact on behavior [00:07:02]</li><li>Practical steps to change your financial narrative [00:09:06]</li><li>The importance of taking actionable steps to improve cash flow [00:10:28]</li><li>Shattering your own glass ceiling in business [00:12:55]</li><li>Building a supportive community for financial success [00:18:21]</li><li>Jeannie’s mission with the caregiver conference [00:20:43]</li></ul><br/><p>Learn more about Jeannie at <a href="https://globalmoneycoach.com/" target="_blank">https://globalmoneycoach.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Subscribe today for insider access to focused strategy tips from our podcast guests – take the leap towards success with a simple click!</p>]]></description><content:encoded><![CDATA[<p>Jeannie Dougherty is a money expert and mental fitness guide who can help you rewire your money brain and make your money work for you.</p><p>In today's episode of Smashing the Plateau, you will learn how to break free from stressful money cycles and harness a positive money mindset.</p><p>Jeannie and I discuss:</p><ul><li>The power of believing you are more than your money [00:00:24]</li><li>Understanding the emotional aspects of financial decisions [00:03:03]</li><li>The concept of the "money brain" and its impact on behavior [00:07:02]</li><li>Practical steps to change your financial narrative [00:09:06]</li><li>The importance of taking actionable steps to improve cash flow [00:10:28]</li><li>Shattering your own glass ceiling in business [00:12:55]</li><li>Building a supportive community for financial success [00:18:21]</li><li>Jeannie’s mission with the caregiver conference [00:20:43]</li></ul><br/><p>Learn more about Jeannie at <a href="https://globalmoneycoach.com/" target="_blank">https://globalmoneycoach.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Subscribe today for insider access to focused strategy tips from our podcast guests – take the leap towards success with a simple click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-understand-your-money-brain-and-make-confident-financial-decisions-featuring-jeannie-dougherty]]></link><guid isPermaLink="false">6e417568-1d00-48a3-8b7e-f9fa0eba8922</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Mar 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/3941531a-e4a6-412b-9fe6-1f22ed70110f/STP779-Jeannie-Dougherty.mp3" length="23491253" type="audio/mpeg"/><itunes:duration>24:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>779</itunes:episode><podcast:episode>779</podcast:episode></item><item><title>How to Redesign Your Life After a Professional Setback Featuring Scott Couchenour</title><itunes:title>How to Redesign Your Life After a Professional Setback Featuring Scott Couchenour</itunes:title><description><![CDATA[<p>Scott went from being gainfully employed to bankrupt to experiencing a breakthrough. In 2015, after 27 years of top-level leadership in a national multimillion-dollar family business, the door slammed shut, and Scott found himself a 50-year-old without a career. After a period of dark days and months, he knew he had to rebuild and rediscover his identity. Through trial and error, mistakes, and victories, Scott became proficient at problem-solving and executing a plan.</p><p>He began to experience the joy of his newly discovered freedom. He is doing what he loves and earning a living doing it. This experience has given Scott a unique vantage point to understand the life of business owners or executives who are facing a transition in their careers and don’t know what their next act looks like.</p><p>Scott has dedicated his hero's journey to helping others transition from executive to freelancer. He has honed the skills and methodology to reach clarity more quickly and accelerate progress.</p><p>In today's episode of Smashing the Plateau, you will learn how to break free from living by default and design a fulfilling life.</p><p>Scott and I discuss:</p><ul><li>Scott's journey from gainfully employed to bankrupt to breakthrough [01:36]</li><li>The impact of the 2008 financial collapse on his career [03:12]</li><li>Discovering the importance of identity beyond career roles [05:45]</li><li>How to transition from living by default to living by design [07:58]</li><li>The six hallmarks of a fantastic fourth quarter [10:02]</li><li>Strategies for iterating and executing a new life plan [12:34]</li><li>The role of community in navigating transitions [15:10]</li><li>Tips for finding the right support network [18:25]</li></ul><br/><p>Learn more about Scott at <a href="https://www.servingstrong.com/join" target="_blank">https://www.servingstrong.com/join</a>.</p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Subscribe today for exclusive insights and practical strategies– your path to success is just a click away!</p>]]></description><content:encoded><![CDATA[<p>Scott went from being gainfully employed to bankrupt to experiencing a breakthrough. In 2015, after 27 years of top-level leadership in a national multimillion-dollar family business, the door slammed shut, and Scott found himself a 50-year-old without a career. After a period of dark days and months, he knew he had to rebuild and rediscover his identity. Through trial and error, mistakes, and victories, Scott became proficient at problem-solving and executing a plan.</p><p>He began to experience the joy of his newly discovered freedom. He is doing what he loves and earning a living doing it. This experience has given Scott a unique vantage point to understand the life of business owners or executives who are facing a transition in their careers and don’t know what their next act looks like.</p><p>Scott has dedicated his hero's journey to helping others transition from executive to freelancer. He has honed the skills and methodology to reach clarity more quickly and accelerate progress.</p><p>In today's episode of Smashing the Plateau, you will learn how to break free from living by default and design a fulfilling life.</p><p>Scott and I discuss:</p><ul><li>Scott's journey from gainfully employed to bankrupt to breakthrough [01:36]</li><li>The impact of the 2008 financial collapse on his career [03:12]</li><li>Discovering the importance of identity beyond career roles [05:45]</li><li>How to transition from living by default to living by design [07:58]</li><li>The six hallmarks of a fantastic fourth quarter [10:02]</li><li>Strategies for iterating and executing a new life plan [12:34]</li><li>The role of community in navigating transitions [15:10]</li><li>Tips for finding the right support network [18:25]</li></ul><br/><p>Learn more about Scott at <a href="https://www.servingstrong.com/join" target="_blank">https://www.servingstrong.com/join</a>.</p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Subscribe today for exclusive insights and practical strategies– your path to success is just a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-redesign-your-life-after-a-professional-setback-featuring-scott-couchenour]]></link><guid isPermaLink="false">77196c94-a8e7-4eaf-9da6-80fb8d5c6f55</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Mar 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/22d0d16b-bcc1-4546-84e0-5ec34233f090/STP778-Scott-Couchenour.mp3" length="22525912" type="audio/mpeg"/><itunes:duration>23:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>778</itunes:episode><podcast:episode>778</podcast:episode></item><item><title>How to Address Work-Life Imbalance and Stress in the Workplace Featuring Jahmaal Marshall</title><itunes:title>How to Address Work-Life Imbalance and Stress in the Workplace Featuring Jahmaal Marshall</itunes:title><description><![CDATA[<p>Jahmaal Marshall is a corporate wellness advocate and leader who reshapes work cultures to prioritize mental health. With a 12-year track record, he equips executives and HR professionals with strategies to combat burnout and stress, teaching them how to have more energy and increase their focus and drive to thrive both professionally and personally.&nbsp;</p><p>Through consulting and coaching programs, Jahmaal addresses deep-seated challenges such as constant stress, feelings of doubt, worry, and work-life imbalance. His solutions foster healthier work environments, yielding more present, energized employees and a more robust bottom line for the company.</p><p>In today's episode of Smashing the Plateau, you will learn how to create a supportive workplace culture that prioritizes mental health.</p><ul><li>His early career and the progression to a corporate wellness advocate [00:01:55]</li><li>The impact of personal experiences on his professional mission [00:03:09]</li><li>Transitioning from government work to in-depth counseling [00:04:10]</li><li>The signs of overworking and its long-term effects on health [00:07:07]</li><li>The development of his Rewire and Renew framework [00:08:39]</li><li>How personal crises influenced his professional perspective [00:09:17]</li><li>The transformative effect of setting boundaries in professional life [00:15:37]</li><li>His approach to content creation and community building on LinkedIn [00:12:15]</li></ul><br/><p>Learn more about Jahmaal at:</p><p>(Burnout Mini-Course): <a href="https://jahmaalmarshall.podia.com/https-jahmaalmarshallpodiacom-the-burnout-mini-course?coupon=SMASHTHEPLAT2025" target="_blank">https://jahmaalmarshall.podia.com/https-jahmaalmarshallpodiacom-the-burnout-mini-course?coupon=SMASHTHEPLAT2025</a></p><p>(Discovery Call): <a href="https://calendly.com/listenthenspeak/30min" target="_blank">https://calendly.com/listenthenspeak/30min</a>&nbsp;</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Sign up today for premium access to expertly curated, succinct strategy tips– your pathway to success starts with a simple click!</p>]]></description><content:encoded><![CDATA[<p>Jahmaal Marshall is a corporate wellness advocate and leader who reshapes work cultures to prioritize mental health. With a 12-year track record, he equips executives and HR professionals with strategies to combat burnout and stress, teaching them how to have more energy and increase their focus and drive to thrive both professionally and personally.&nbsp;</p><p>Through consulting and coaching programs, Jahmaal addresses deep-seated challenges such as constant stress, feelings of doubt, worry, and work-life imbalance. His solutions foster healthier work environments, yielding more present, energized employees and a more robust bottom line for the company.</p><p>In today's episode of Smashing the Plateau, you will learn how to create a supportive workplace culture that prioritizes mental health.</p><ul><li>His early career and the progression to a corporate wellness advocate [00:01:55]</li><li>The impact of personal experiences on his professional mission [00:03:09]</li><li>Transitioning from government work to in-depth counseling [00:04:10]</li><li>The signs of overworking and its long-term effects on health [00:07:07]</li><li>The development of his Rewire and Renew framework [00:08:39]</li><li>How personal crises influenced his professional perspective [00:09:17]</li><li>The transformative effect of setting boundaries in professional life [00:15:37]</li><li>His approach to content creation and community building on LinkedIn [00:12:15]</li></ul><br/><p>Learn more about Jahmaal at:</p><p>(Burnout Mini-Course): <a href="https://jahmaalmarshall.podia.com/https-jahmaalmarshallpodiacom-the-burnout-mini-course?coupon=SMASHTHEPLAT2025" target="_blank">https://jahmaalmarshall.podia.com/https-jahmaalmarshallpodiacom-the-burnout-mini-course?coupon=SMASHTHEPLAT2025</a></p><p>(Discovery Call): <a href="https://calendly.com/listenthenspeak/30min" target="_blank">https://calendly.com/listenthenspeak/30min</a>&nbsp;</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Sign up today for premium access to expertly curated, succinct strategy tips– your pathway to success starts with a simple click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-address-work-life-imbalance-and-stress-in-the-workplace-featuring-jahmaal-marshall]]></link><guid isPermaLink="false">e36a10d7-99fd-4faa-a141-c3a6e1601d40</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Mar 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1cc8961b-2733-4a39-982e-719d0f21f61f/STP777-Jahmaal-Marshall.mp3" length="23514738" type="audio/mpeg"/><itunes:duration>24:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>777</itunes:episode><podcast:episode>777</podcast:episode></item><item><title>How to Use SEO and Marketing Strategies for Effective Content Creation Featuring Alison Ver Halen</title><itunes:title>How to Use SEO and Marketing Strategies for Effective Content Creation Featuring Alison Ver Halen</itunes:title><description><![CDATA[<p>Alison Ver Halen majored in English and Psychology without realizing she was obtaining the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves.&nbsp;</p><p>Fast forward to today, and Alison is still writing blog posts, as well as website landing pages and emails. She also integrates SEO and marketing strategy into the content she writes to give her clients the best chance of attracting, engaging, and converting their ideal clients.</p><p>In today's episode of Smashing the Plateau, you will learn how to transform your passion for writing into a successful business.</p><p>Alison and I discuss:</p><ul><li>How Alison stumbled into content marketing as a career [01:54]</li><li>The importance of talking about your passion [02:05]</li><li>Finding your community and networking effectively [03:38]</li><li>The evolution of Alison's business model [06:01]</li><li>The significance of SEO and marketing strategy in content creation [09:11]</li><li>How to track what works and what doesn't in your business [10:31]</li><li>The role of consistent content creation in building trust [13:00]</li><li>Tips for professionals struggling with content creation [14:54]</li><li>The importance of distribution channels for your content [16:21]</li><li>Alison's approach to leveraging YouTube and podcasts [18:00]</li></ul><br/><p>Learn more about Alison at:</p><p><a href="https://avwritingservices.com/" target="_blank">https://avwritingservices.com/</a></p><p><a href="https://www.youtube.com/@alisonverhalencontentmarketer" target="_blank">https://www.youtube.com/@alisonverhalencontentmarketer</a></p><p><a href="https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9" target="_blank">https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9</a></p><p><br></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Subscribe for exclusive strategy advice from our podcast guests – transform your path to success with just one click!</p>]]></description><content:encoded><![CDATA[<p>Alison Ver Halen majored in English and Psychology without realizing she was obtaining the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves.&nbsp;</p><p>Fast forward to today, and Alison is still writing blog posts, as well as website landing pages and emails. She also integrates SEO and marketing strategy into the content she writes to give her clients the best chance of attracting, engaging, and converting their ideal clients.</p><p>In today's episode of Smashing the Plateau, you will learn how to transform your passion for writing into a successful business.</p><p>Alison and I discuss:</p><ul><li>How Alison stumbled into content marketing as a career [01:54]</li><li>The importance of talking about your passion [02:05]</li><li>Finding your community and networking effectively [03:38]</li><li>The evolution of Alison's business model [06:01]</li><li>The significance of SEO and marketing strategy in content creation [09:11]</li><li>How to track what works and what doesn't in your business [10:31]</li><li>The role of consistent content creation in building trust [13:00]</li><li>Tips for professionals struggling with content creation [14:54]</li><li>The importance of distribution channels for your content [16:21]</li><li>Alison's approach to leveraging YouTube and podcasts [18:00]</li></ul><br/><p>Learn more about Alison at:</p><p><a href="https://avwritingservices.com/" target="_blank">https://avwritingservices.com/</a></p><p><a href="https://www.youtube.com/@alisonverhalencontentmarketer" target="_blank">https://www.youtube.com/@alisonverhalencontentmarketer</a></p><p><a href="https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9" target="_blank">https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9</a></p><p><br></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;&nbsp;</p><p>Subscribe for exclusive strategy advice from our podcast guests – transform your path to success with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-seo-and-marketing-strategies-for-effective-content-creation-featuring-alison-ver-halen]]></link><guid isPermaLink="false">11712b0e-0446-454a-9410-0a25f776989c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Mar 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/74dfa829-56b1-4416-8658-df46ae802722/STP776-Alison-Ver-Halen.mp3" length="22989832" type="audio/mpeg"/><itunes:duration>23:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>776</itunes:episode><podcast:episode>776</podcast:episode></item><item><title>How to Enhance Your Leadership Skills for a Fulfilling Career Path Featuring Tammy Gooler Loeb</title><itunes:title>How to Enhance Your Leadership Skills for a Fulfilling Career Path Featuring Tammy Gooler Loeb</itunes:title><description><![CDATA[<p>Tammy Gooler Loeb is an executive leadership and career coach, speaker, and facilitator with expertise in leadership, team development, organizational culture, communication, and career transitions. For over two decades, she has enjoyed supporting clients across a wide variety of sectors and industries.</p><p>Tammy is the author of the award-winning book, <em>Work from the Inside Out: Break Through Nine Common Obstacles and Design a Career That Fulfills You</em>. She hosts a biweekly podcast, <em>Work from the Inside Out,</em> featuring professionals who have transitioned their careers to more meaningful and satisfying work.</p><p>In today's episode of Smashing the Plateau, you will learn how to redefine career success and find happiness in your professional life.</p><p>Tammy and I discuss:</p><ul><li>The evolving definitions of career success and happiness [02:34]</li><li>The impact of remote and hybrid work on career fulfillment [03:29]</li><li>How to find balance between personal and professional lives [05:10]</li><li>The importance of control over work environments [06:51]</li><li>Challenges faced by new leaders in today’s organizations [10:27]</li><li>Strategies for finding support in leadership roles [13:15]</li><li>The value of community in overcoming leadership challenges [19:00]</li></ul><br/><p>Learn more about Tammy at:</p><p><a href="https://www.instagram.com/tammygoolerloeb/" target="_blank">https://www.instagram.com/tammygoolerloeb/</a></p><p><a href="https://www.facebook.com/TammyGL/" target="_blank">https://www.facebook.com/TammyGL/</a></p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join now for exclusive access to curated, brief strategic tips from our podcast professionals – transforming your path to success is only a click away!</p>]]></description><content:encoded><![CDATA[<p>Tammy Gooler Loeb is an executive leadership and career coach, speaker, and facilitator with expertise in leadership, team development, organizational culture, communication, and career transitions. For over two decades, she has enjoyed supporting clients across a wide variety of sectors and industries.</p><p>Tammy is the author of the award-winning book, <em>Work from the Inside Out: Break Through Nine Common Obstacles and Design a Career That Fulfills You</em>. She hosts a biweekly podcast, <em>Work from the Inside Out,</em> featuring professionals who have transitioned their careers to more meaningful and satisfying work.</p><p>In today's episode of Smashing the Plateau, you will learn how to redefine career success and find happiness in your professional life.</p><p>Tammy and I discuss:</p><ul><li>The evolving definitions of career success and happiness [02:34]</li><li>The impact of remote and hybrid work on career fulfillment [03:29]</li><li>How to find balance between personal and professional lives [05:10]</li><li>The importance of control over work environments [06:51]</li><li>Challenges faced by new leaders in today’s organizations [10:27]</li><li>Strategies for finding support in leadership roles [13:15]</li><li>The value of community in overcoming leadership challenges [19:00]</li></ul><br/><p>Learn more about Tammy at:</p><p><a href="https://www.instagram.com/tammygoolerloeb/" target="_blank">https://www.instagram.com/tammygoolerloeb/</a></p><p><a href="https://www.facebook.com/TammyGL/" target="_blank">https://www.facebook.com/TammyGL/</a></p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join now for exclusive access to curated, brief strategic tips from our podcast professionals – transforming your path to success is only a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-enhance-your-leadership-skills-for-a-fulfilling-career-path-featuring-tammy-gooler-loeb]]></link><guid isPermaLink="false">3acafb4c-8035-4e99-b979-404c434489cd</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Feb 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b541913b-159a-4aec-bdd0-aec0a780e5f8/STP775-Tammy-Gooler-Loeb.mp3" length="25294765" type="audio/mpeg"/><itunes:duration>26:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>775</itunes:episode><podcast:episode>775</podcast:episode></item><item><title>How to Use Storytelling for Career Advancement in a Changing Job Market Featuring John Neral</title><itunes:title>How to Use Storytelling for Career Advancement in a Changing Job Market Featuring John Neral</itunes:title><description><![CDATA[<p>John Neral is an executive and career transition coach who helps mid-career professionals find a job they love or learn to love the job they have. He is also an author, speaker, and host of The Mid-Career GPS Podcast. When he’s not working, John is a professional bowler who continues to compete on the PBA Regional Tour.</p><p>In today's episode of Smashing the Plateau, you will learn the importance of storytelling and stability for career advancement in a rapidly evolving job market.</p><p>John and I discuss:</p><ul><li>The current challenges facing mid-career professionals [02:05]</li><li>Why stability is a primary concern in today’s economy [04:48]</li><li>The importance of telling your story effectively [06:30]</li><li>How to use evidence-based metrics to demonstrate your value [08:15]</li><li>Techniques for keeping interviewers engaged [11:10]</li><li>Strategies for leveraging your network effectively [14:20]</li><li>The significance of personal boundaries for professional well-being [17:35]</li></ul><br/><p>Learn more about John at:</p><p>LinkedIn -<a href="https://www.linkedin.com/in/johnneral/" target="_blank"> https://www.linkedin.com/in/johnneral/</a></p><p>YouTube -<a href="https://www.youtube.com/@johnneralcoaching" target="_blank"> https://www.youtube.com/@johnneralcoaching</a></p><p>Instagram -<a href="https://instagram.com/johnneralcoaching" target="_blank"> https://instagram.com/johnneralcoaching</a></p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join us now for exclusive access to carefully curated, concise strategies from our podcast experts – take the first step toward your success with just one click!</p>]]></description><content:encoded><![CDATA[<p>John Neral is an executive and career transition coach who helps mid-career professionals find a job they love or learn to love the job they have. He is also an author, speaker, and host of The Mid-Career GPS Podcast. When he’s not working, John is a professional bowler who continues to compete on the PBA Regional Tour.</p><p>In today's episode of Smashing the Plateau, you will learn the importance of storytelling and stability for career advancement in a rapidly evolving job market.</p><p>John and I discuss:</p><ul><li>The current challenges facing mid-career professionals [02:05]</li><li>Why stability is a primary concern in today’s economy [04:48]</li><li>The importance of telling your story effectively [06:30]</li><li>How to use evidence-based metrics to demonstrate your value [08:15]</li><li>Techniques for keeping interviewers engaged [11:10]</li><li>Strategies for leveraging your network effectively [14:20]</li><li>The significance of personal boundaries for professional well-being [17:35]</li></ul><br/><p>Learn more about John at:</p><p>LinkedIn -<a href="https://www.linkedin.com/in/johnneral/" target="_blank"> https://www.linkedin.com/in/johnneral/</a></p><p>YouTube -<a href="https://www.youtube.com/@johnneralcoaching" target="_blank"> https://www.youtube.com/@johnneralcoaching</a></p><p>Instagram -<a href="https://instagram.com/johnneralcoaching" target="_blank"> https://instagram.com/johnneralcoaching</a></p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join us now for exclusive access to carefully curated, concise strategies from our podcast experts – take the first step toward your success with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-storytelling-for-career-advancement-in-a-changing-job-market-featuring-john-neral]]></link><guid isPermaLink="false">e0855476-1014-4e8a-97b5-3fe3753daf24</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Feb 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/3a0c4e68-fffb-4278-94c6-2a8cb3d8bc5f/STP774-John-Neral.mp3" length="21498030" type="audio/mpeg"/><itunes:duration>22:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>774</itunes:episode><podcast:episode>774</podcast:episode></item><item><title>How to Establish Credibility in Branding as a New Entrepreneur Featuring Philip VanDusen</title><itunes:title>How to Establish Credibility in Branding as a New Entrepreneur Featuring Philip VanDusen</itunes:title><description><![CDATA[<p>Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast.</p><p>Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies.</p><p>In today's episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert.&nbsp;</p><p>Philip and I discuss:</p><ul><li>His reflections on what he might have done differently in his career [00:00]</li><li>How he transitioned from a corporate role to entrepreneurship [02:13]</li><li>The concept of career being more like a web than a ladder [02:52]</li><li>Starting out in branding and the progression to where he is now [03:42]</li><li>The importance of experiential learning over formal education in some fields [04:58]</li><li>Dealing with imposter syndrome and the fear of uncertainty [06:18]</li><li>The shift from working in real life to digital environments and adapting to new technologies [08:42]</li><li>Advice for corporate refugees transitioning to their ventures [10:02]</li><li>Establishing credibility and authority when starting new [11:39]</li><li>The vital role of community in supporting career transitions [12:35]</li><li>The importance of visual branding and consistency across platforms [14:01]</li><li>How to start building a personal brand even before fully defining your services [16:35]</li><li>Exploring the potential of digital content to attract and retain clients [21:06]</li></ul><br/><p>Learn more about Philip VanDusen:</p><p>WEBSITE</p><p><a href="https://www.philipvandusen.com" target="_blank">https://www.philipvandusen.com</a></p><p>BONFIRE MASTERMIND:</p><p><a href="https://philipvandusen.com.com/bonfire" target="_blank">https://philipvandusen.com.com/bonfire</a></p><p>BRAND•MUSE NEWSLETTER&nbsp;</p><p><a href="https://www.philipvandusen.com/muse" target="_blank">https://www.philipvandusen.com/muse</a></p><p>CREATIVE PROFESSIONAL COACHING</p><p><a href="https://philipvandusen.com/oneonone" target="_blank">https://philipvandusen.com/oneonone</a></p><p>BRAND CONSULTING</p><p><a href="https://philipvandusen.com/brand-consulting" target="_blank">https://philipvandusen.com/brand-consulting</a></p><p>LINKEDIN</p><p><a href="https://www.linkedin.com/in/philipvandusen/" target="_blank">https://www.linkedin.com/in/philipvandusen/</a></p><p>YOUTUBE</p><p><a href="https://www.youtube.com/c/philipvandusen" target="_blank">https://www.youtube.com/c/philipvandusen</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Gain immediate access to exclusive, streamlined strategy advice from our podcast experts by subscribing now – your journey to success is just one click away!</p>]]></description><content:encoded><![CDATA[<p>Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast.</p><p>Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies.</p><p>In today's episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert.&nbsp;</p><p>Philip and I discuss:</p><ul><li>His reflections on what he might have done differently in his career [00:00]</li><li>How he transitioned from a corporate role to entrepreneurship [02:13]</li><li>The concept of career being more like a web than a ladder [02:52]</li><li>Starting out in branding and the progression to where he is now [03:42]</li><li>The importance of experiential learning over formal education in some fields [04:58]</li><li>Dealing with imposter syndrome and the fear of uncertainty [06:18]</li><li>The shift from working in real life to digital environments and adapting to new technologies [08:42]</li><li>Advice for corporate refugees transitioning to their ventures [10:02]</li><li>Establishing credibility and authority when starting new [11:39]</li><li>The vital role of community in supporting career transitions [12:35]</li><li>The importance of visual branding and consistency across platforms [14:01]</li><li>How to start building a personal brand even before fully defining your services [16:35]</li><li>Exploring the potential of digital content to attract and retain clients [21:06]</li></ul><br/><p>Learn more about Philip VanDusen:</p><p>WEBSITE</p><p><a href="https://www.philipvandusen.com" target="_blank">https://www.philipvandusen.com</a></p><p>BONFIRE MASTERMIND:</p><p><a href="https://philipvandusen.com.com/bonfire" target="_blank">https://philipvandusen.com.com/bonfire</a></p><p>BRAND•MUSE NEWSLETTER&nbsp;</p><p><a href="https://www.philipvandusen.com/muse" target="_blank">https://www.philipvandusen.com/muse</a></p><p>CREATIVE PROFESSIONAL COACHING</p><p><a href="https://philipvandusen.com/oneonone" target="_blank">https://philipvandusen.com/oneonone</a></p><p>BRAND CONSULTING</p><p><a href="https://philipvandusen.com/brand-consulting" target="_blank">https://philipvandusen.com/brand-consulting</a></p><p>LINKEDIN</p><p><a href="https://www.linkedin.com/in/philipvandusen/" target="_blank">https://www.linkedin.com/in/philipvandusen/</a></p><p>YOUTUBE</p><p><a href="https://www.youtube.com/c/philipvandusen" target="_blank">https://www.youtube.com/c/philipvandusen</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Gain immediate access to exclusive, streamlined strategy advice from our podcast experts by subscribing now – your journey to success is just one click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-establish-credibility-in-branding-as-a-new-entrepreneur-featuring-philip-vandusen]]></link><guid isPermaLink="false">b17e978a-fb01-4b38-ae8c-a2d47d6cc0ad</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Feb 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4f5d3437-3ca0-4fb2-be4b-9dede843d091/STP773-Philip-VanDusen.mp3" length="28660611" type="audio/mpeg"/><itunes:duration>29:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>773</itunes:episode><podcast:episode>773</podcast:episode></item><item><title>How to Make the Leap from Employment to Media Innovation Featuring Jon Leland</title><itunes:title>How to Make the Leap from Employment to Media Innovation Featuring Jon Leland</itunes:title><description><![CDATA[<p>Jon Leland has been a media innovator for over 40 years, including serving as the founding director of creative services for the USA cable TV network. He has led video production and creative services companies for over 30 years.&nbsp;</p><p>Currently, Jon is the host and producer of the Video Mojo video podcast and the creative director of the boutique marketing agency ComBridges, which delivers content, social media, and video marketing services, as well as AI creativity consulting. Jon's passion is supporting people in living more creatively and joyfully through his latest venture, the Creativity Sandbox Community.</p><p>In today's episode of Smashing the Plateau, you will learn about the transition from corporate life to entrepreneurship, the critical role of community and networking in sustaining a business, and how AI can be harnessed to fuel creativity and innovation.</p><p>Jon and I discuss:</p><ul><li>His journey from an employee to a media innovator and entrepreneur [00:21]</li><li>How community and networking supported his career transition [03:48]</li><li>The critical role of AI in creativity and marketing today [06:36]</li><li>The evolution of his business and the multiple pivots over the years [08:01]</li><li>The concept of "following the juice" and finding your passion [18:04]</li><li>How to harness AI effectively for creative processes [18:29]</li><li>Advice for corporate refugees looking to start their own business [24:08]</li></ul><br/><p>Learn more about Jon at <a href="https://play.combridges.com/" target="_blank">https://play.combridges.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access now to carefully selected, concise strategy insights from our podcast experts – one click can set you on the path to success.</p>]]></description><content:encoded><![CDATA[<p>Jon Leland has been a media innovator for over 40 years, including serving as the founding director of creative services for the USA cable TV network. He has led video production and creative services companies for over 30 years.&nbsp;</p><p>Currently, Jon is the host and producer of the Video Mojo video podcast and the creative director of the boutique marketing agency ComBridges, which delivers content, social media, and video marketing services, as well as AI creativity consulting. Jon's passion is supporting people in living more creatively and joyfully through his latest venture, the Creativity Sandbox Community.</p><p>In today's episode of Smashing the Plateau, you will learn about the transition from corporate life to entrepreneurship, the critical role of community and networking in sustaining a business, and how AI can be harnessed to fuel creativity and innovation.</p><p>Jon and I discuss:</p><ul><li>His journey from an employee to a media innovator and entrepreneur [00:21]</li><li>How community and networking supported his career transition [03:48]</li><li>The critical role of AI in creativity and marketing today [06:36]</li><li>The evolution of his business and the multiple pivots over the years [08:01]</li><li>The concept of "following the juice" and finding your passion [18:04]</li><li>How to harness AI effectively for creative processes [18:29]</li><li>Advice for corporate refugees looking to start their own business [24:08]</li></ul><br/><p>Learn more about Jon at <a href="https://play.combridges.com/" target="_blank">https://play.combridges.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access now to carefully selected, concise strategy insights from our podcast experts – one click can set you on the path to success.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-the-leap-from-employment-to-media-innovation-featuring-jon-leland]]></link><guid isPermaLink="false">d9e06efc-0ced-4406-a214-e701bddaaeee</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Feb 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1e330e6e-00ac-4365-9c9a-a66aedefdff4/STP772-Jon-Leland.mp3" length="27069009" type="audio/mpeg"/><itunes:duration>28:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>772</itunes:episode><podcast:episode>772</podcast:episode></item><item><title>How to Craft a Successful Career Transition in the Speaking Industry Featuring Blair Nichols</title><itunes:title>How to Craft a Successful Career Transition in the Speaking Industry Featuring Blair Nichols</itunes:title><description><![CDATA[<p>Blair began his career in New York at the HarperCollins Speakers Bureau, a business he never knew existed. From there, he had the privilege of leading the Hachette and Simon &amp; Schuster Speakers Bureaus for GTN (now UTA Speakers), before moving west to work with Keith Ferrazzi (author of "Never Eat Alone"). He served as his chief of staff for over three years and learned how keynote speaking can be strategically positioned for corporate coaching and consulting while also studying at UCLA Anderson.</p><p>After a few temporary roles during his last year of business school, he returned to the Speakers Bureau world post-graduation. However, after signing and establishing talent, growing and scaling valuable assets and businesses for bosses with nothing to show for it after leaving, he had had enough.</p><p>In today's episode of Smashing the Plateau, you will learn about the intricacies of the speakers bureau industry and how to leverage speaking engagements for business growth and personal success.</p><p>Blair and I discuss:</p><ul><li>His journey from working at traditional speakers bureaus to founding his own firm [00:21]</li><li>What initially drew him to the speakers bureau industry [01:49]</li><li>The business model behind speakers bureaus and how they operate [03:00]</li><li>His decision to pursue an MBA and how it influenced his career [04:11]</li><li>The challenges of working under restrictive leadership and the push towards entrepreneurship [07:50]</li><li>The strategic positioning of keynote speaking in business development [00:43]</li><li>How his business model differs from traditional speakers bureaus and the focus on holistic client management [11:18]</li><li>Advice for corporate refugees on leveraging speaking engagements [13:39]</li></ul><br/><p>Learn more about Blair at <a href="https://calendly.com/bbn-cm/new-client-call" target="_blank">https://calendly.com/bbn-cm/new-client-call</a>.</p><p>Thank you to Our Sponsors:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Connect with us for insightful strategy tips from our experts, designed to help you master your success journey effortlessly.</p>]]></description><content:encoded><![CDATA[<p>Blair began his career in New York at the HarperCollins Speakers Bureau, a business he never knew existed. From there, he had the privilege of leading the Hachette and Simon &amp; Schuster Speakers Bureaus for GTN (now UTA Speakers), before moving west to work with Keith Ferrazzi (author of "Never Eat Alone"). He served as his chief of staff for over three years and learned how keynote speaking can be strategically positioned for corporate coaching and consulting while also studying at UCLA Anderson.</p><p>After a few temporary roles during his last year of business school, he returned to the Speakers Bureau world post-graduation. However, after signing and establishing talent, growing and scaling valuable assets and businesses for bosses with nothing to show for it after leaving, he had had enough.</p><p>In today's episode of Smashing the Plateau, you will learn about the intricacies of the speakers bureau industry and how to leverage speaking engagements for business growth and personal success.</p><p>Blair and I discuss:</p><ul><li>His journey from working at traditional speakers bureaus to founding his own firm [00:21]</li><li>What initially drew him to the speakers bureau industry [01:49]</li><li>The business model behind speakers bureaus and how they operate [03:00]</li><li>His decision to pursue an MBA and how it influenced his career [04:11]</li><li>The challenges of working under restrictive leadership and the push towards entrepreneurship [07:50]</li><li>The strategic positioning of keynote speaking in business development [00:43]</li><li>How his business model differs from traditional speakers bureaus and the focus on holistic client management [11:18]</li><li>Advice for corporate refugees on leveraging speaking engagements [13:39]</li></ul><br/><p>Learn more about Blair at <a href="https://calendly.com/bbn-cm/new-client-call" target="_blank">https://calendly.com/bbn-cm/new-client-call</a>.</p><p>Thank you to Our Sponsors:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Connect with us for insightful strategy tips from our experts, designed to help you master your success journey effortlessly.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-craft-a-successful-career-transition-in-the-speaking-industry-featuring-blair-nichols]]></link><guid isPermaLink="false">e3f2f5e7-52fd-4f31-b3ba-c201862a46a7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 Jan 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/08767e07-0536-4799-96e8-154697b9b218/STP771-Blair-Nichols.mp3" length="23329545" type="audio/mpeg"/><itunes:duration>24:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>771</itunes:episode><podcast:episode>771</podcast:episode></item><item><title>How to Build Meaningful Partnerships for Entrepreneurial Success in PR Featuring Philippa Levenberg</title><itunes:title>How to Build Meaningful Partnerships for Entrepreneurial Success in PR Featuring Philippa Levenberg</itunes:title><description><![CDATA[<p>Philippa Levenberg is the Co-Founder and Managing Partner of Sable Strategy, a senior-level strategic communications firm specializing in PR and reputation management for corporations, nonprofits, and trade associations. The firm was recently named to Inc. Magazine's 2024 "Best in Business" list. Philippa’s career has focused on leveraging digital, social, and paid media strategies to build employer brands, develop thought leadership programs, engage advocates, navigate crises, and shape policy outcomes.&nbsp;</p><p>Prior to founding Sable, she led and grew digital media practices and products at several agencies, including a leading global public affairs firm within Publicis Groupe. She is based in the D.C. area.</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage your experiences to build a resilient business and lead with impact in the evolving landscape of public relations.</p><p>Philippa and I discuss:</p><ul><li>Why resilience is key in entrepreneurship [00:00]</li><li>How Philippa's bi-continental life shaped her approach to business [02:12]</li><li>Transitioning from journalism to PR and the evolution of media [03:07]</li><li>The importance of digital and social media strategy in crisis communication [04:33]</li><li>The flawed model of big agency PR and the creation of Sable Strategy [05:44]</li><li>Empowering women in the workplace and the importance of senior-level consultancy [07:22]</li><li>The role of partnerships in entrepreneurship and the support systems that matter [10:21]</li><li>Lessons from the initial months of starting Sable Strategy and recognizing opportunities [10:59]</li><li>The impact of COVID-19 on women in the workforce and entrepreneurship [21:44]</li></ul><br/><p>Learn more about Philippa and her work at <a href="https://www.sablestrategy.com/" target="_blank">https://www.sablestrategy.com/</a> and <a href="https://www.linkedin.com/in/philippalevenberg/" target="_blank">https://www.linkedin.com/in/philippalevenberg/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p><p>Register now for exclusive access to our concise, expert-curated strategy tips from podcast professionals—your shortcut to success is just one click away!</p>]]></description><content:encoded><![CDATA[<p>Philippa Levenberg is the Co-Founder and Managing Partner of Sable Strategy, a senior-level strategic communications firm specializing in PR and reputation management for corporations, nonprofits, and trade associations. The firm was recently named to Inc. Magazine's 2024 "Best in Business" list. Philippa’s career has focused on leveraging digital, social, and paid media strategies to build employer brands, develop thought leadership programs, engage advocates, navigate crises, and shape policy outcomes.&nbsp;</p><p>Prior to founding Sable, she led and grew digital media practices and products at several agencies, including a leading global public affairs firm within Publicis Groupe. She is based in the D.C. area.</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage your experiences to build a resilient business and lead with impact in the evolving landscape of public relations.</p><p>Philippa and I discuss:</p><ul><li>Why resilience is key in entrepreneurship [00:00]</li><li>How Philippa's bi-continental life shaped her approach to business [02:12]</li><li>Transitioning from journalism to PR and the evolution of media [03:07]</li><li>The importance of digital and social media strategy in crisis communication [04:33]</li><li>The flawed model of big agency PR and the creation of Sable Strategy [05:44]</li><li>Empowering women in the workplace and the importance of senior-level consultancy [07:22]</li><li>The role of partnerships in entrepreneurship and the support systems that matter [10:21]</li><li>Lessons from the initial months of starting Sable Strategy and recognizing opportunities [10:59]</li><li>The impact of COVID-19 on women in the workforce and entrepreneurship [21:44]</li></ul><br/><p>Learn more about Philippa and her work at <a href="https://www.sablestrategy.com/" target="_blank">https://www.sablestrategy.com/</a> and <a href="https://www.linkedin.com/in/philippalevenberg/" target="_blank">https://www.linkedin.com/in/philippalevenberg/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p><p>Register now for exclusive access to our concise, expert-curated strategy tips from podcast professionals—your shortcut to success is just one click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-meaningful-partnerships-for-entrepreneurial-success-in-pr-featuring-philippa-levenberg]]></link><guid isPermaLink="false">8b967f8b-6c38-4ada-8635-0e693aeb7a4e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 Jan 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/30267328-68e0-4785-8ce1-c33ef3eca230/STP770-Philippa-Levenberg.mp3" length="25141821" type="audio/mpeg"/><itunes:duration>26:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>770</itunes:episode><podcast:episode>770</podcast:episode></item><item><title>How to Align Personal and Professional Goals for Success Featuring Debra Eckerling</title><itunes:title>How to Align Personal and Professional Goals for Success Featuring Debra Eckerling</itunes:title><description><![CDATA[<p>Debra Eckerling is a goal strategist, workshop leader, and award-winning author and podcaster on a mission to change goal culture both inside and outside the workplace. As the creator of&nbsp;</p><p>The DEB Method for simplified goal-setting, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategies, and book proposal development. She hosts the GoalChatLive/GoalChat and Taste Buds with Deb podcasts and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting."</p><p>In today's episode of Smashing the Plateau, you will learn how Debra Erling, a goal strategist, workshop leader, and award-winning author and podcaster, has developed a systematic approach to setting and achieving goals in both personal and professional spheres.</p><p>Debra and I discuss:</p><ul><li>How Debra's journey in corporate communications led her to her current role as a goal strategist [00:38]</li><li>The common pitfalls professionals encounter in goal setting and how to overcome them [01:01]</li><li>Debra's DEB Method for goal setting simplified and how it can align your personal and professional aspirations [01:25]</li><li>The importance of having personal goals in the workplace and how it contributes to overall fulfillment [06:50]</li><li>The steps to correctly set goals using the DEB Method: Determine your Mission, Explore your Options, Brainstorm your Path [09:38]</li><li>How networking and building community play crucial roles in achieving one's goals and in business development [16:23]</li><li>The impact of having multiple roles and identities on professional growth and networking [04:36]</li></ul><br/><p>Learn more about Debra at:</p><p><a href="https://52secretsbook.com/" target="_blank">https://52Secretsbook.com</a></p><p><a href="https://thedebmethod.com/blog" target="_blank">https://thedebmethod.com/blog</a></p><p><a href="https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506" target="_blank">https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506</a></p><p><a href="https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X" target="_blank">https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X</a></p><p><a href="https://youtube.com/@thedebmethod" target="_blank">https://youtube.com/@thedebmethod</a></p><p><a href="https://linkedin.com/in/coastbunny" target="_blank">https://linkedin.com/in/coastbunny</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join now for exclusive entry to our handpicked, concise strategic advice from podcast experts – master your path to success with just one click.</p>]]></description><content:encoded><![CDATA[<p>Debra Eckerling is a goal strategist, workshop leader, and award-winning author and podcaster on a mission to change goal culture both inside and outside the workplace. As the creator of&nbsp;</p><p>The DEB Method for simplified goal-setting, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategies, and book proposal development. She hosts the GoalChatLive/GoalChat and Taste Buds with Deb podcasts and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting."</p><p>In today's episode of Smashing the Plateau, you will learn how Debra Erling, a goal strategist, workshop leader, and award-winning author and podcaster, has developed a systematic approach to setting and achieving goals in both personal and professional spheres.</p><p>Debra and I discuss:</p><ul><li>How Debra's journey in corporate communications led her to her current role as a goal strategist [00:38]</li><li>The common pitfalls professionals encounter in goal setting and how to overcome them [01:01]</li><li>Debra's DEB Method for goal setting simplified and how it can align your personal and professional aspirations [01:25]</li><li>The importance of having personal goals in the workplace and how it contributes to overall fulfillment [06:50]</li><li>The steps to correctly set goals using the DEB Method: Determine your Mission, Explore your Options, Brainstorm your Path [09:38]</li><li>How networking and building community play crucial roles in achieving one's goals and in business development [16:23]</li><li>The impact of having multiple roles and identities on professional growth and networking [04:36]</li></ul><br/><p>Learn more about Debra at:</p><p><a href="https://52secretsbook.com/" target="_blank">https://52Secretsbook.com</a></p><p><a href="https://thedebmethod.com/blog" target="_blank">https://thedebmethod.com/blog</a></p><p><a href="https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506" target="_blank">https://www.amazon.com/Your-Goal-Guide-Planning-Achieving/dp/1642501506</a></p><p><a href="https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X" target="_blank">https://www.amazon.com/52-Secrets-Goal-Setting-Goal-Getting-Focused/dp/168481717X</a></p><p><a href="https://youtube.com/@thedebmethod" target="_blank">https://youtube.com/@thedebmethod</a></p><p><a href="https://linkedin.com/in/coastbunny" target="_blank">https://linkedin.com/in/coastbunny</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join now for exclusive entry to our handpicked, concise strategic advice from podcast experts – master your path to success with just one click.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-align-personal-and-professional-goals-for-success-featuring-debra-eckerling]]></link><guid isPermaLink="false">b1233728-f06e-493b-a0c6-fb40939b3882</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 Jan 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1062969a-00ba-4b2d-b6bb-b22c73685da3/STP769-Debra-Eckerling.mp3" length="25874580" type="audio/mpeg"/><itunes:duration>26:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>769</itunes:episode><podcast:episode>769</podcast:episode></item><item><title>How to Set and Negotiate Consulting Rates Confidently Featuring Liz Steblay</title><itunes:title>How to Set and Negotiate Consulting Rates Confidently Featuring Liz Steblay</itunes:title><description><![CDATA[<p>Liz Steblay is sometimes referred to as "the Yoda of solopreneur success." She isn’t small, green, or ancient, but she has mentored thousands of self-employed professionals, helping them realize their dreams of becoming solo entrepreneurs. With decades of experience in building her own solopreneur career, including the creation of two thriving businesses that serve independent consultants, Liz recently published her bestselling book, "Succeeding as a Solopreneur: Six Keys for Taking the Leap, Winning Clients, and Building Wealth."</p><p>In today's episode of Smashing the Plateau, you will learn the essential keys to success as a solopreneur, including how to conquer fears, build thriving client relationships, and effectively set your consulting rates.</p><p>Liz and I discuss:</p><ul><li>The importance of pedigree and confidence in setting consulting rates [02:04]</li><li>How Liz transitioned from corporate employment to successful self-employment [02:57]</li><li>The significance of proactive outreach and maintaining relationships [03:18]</li><li>Key strategies to vanquish fear, uncertainty, and doubt as a solopreneur [04:35]</li><li>The importance of being known for something specific within your field [10:14]</li><li>How to negotiate and present your rates confidently [07:59]</li><li>The crucial role of professional setup and appearance in consulting success [15:45]</li><li>Strategies for effective taxation and wealth building for solopreneurs [21:00]</li></ul><br/><p>Learn more about Liz and her work at <a href="http://www.sixkeys.info" target="_blank">http://www.SixKeys.info</a> and <a href="http://www.independentconsulting.org" target="_blank">http://www.IndependentConsulting.org</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe immediately to receive exclusive access to streamlined, precise strategy advice from our podcast experts – one click is all it takes to begin mastering your success journey!</p>]]></description><content:encoded><![CDATA[<p>Liz Steblay is sometimes referred to as "the Yoda of solopreneur success." She isn’t small, green, or ancient, but she has mentored thousands of self-employed professionals, helping them realize their dreams of becoming solo entrepreneurs. With decades of experience in building her own solopreneur career, including the creation of two thriving businesses that serve independent consultants, Liz recently published her bestselling book, "Succeeding as a Solopreneur: Six Keys for Taking the Leap, Winning Clients, and Building Wealth."</p><p>In today's episode of Smashing the Plateau, you will learn the essential keys to success as a solopreneur, including how to conquer fears, build thriving client relationships, and effectively set your consulting rates.</p><p>Liz and I discuss:</p><ul><li>The importance of pedigree and confidence in setting consulting rates [02:04]</li><li>How Liz transitioned from corporate employment to successful self-employment [02:57]</li><li>The significance of proactive outreach and maintaining relationships [03:18]</li><li>Key strategies to vanquish fear, uncertainty, and doubt as a solopreneur [04:35]</li><li>The importance of being known for something specific within your field [10:14]</li><li>How to negotiate and present your rates confidently [07:59]</li><li>The crucial role of professional setup and appearance in consulting success [15:45]</li><li>Strategies for effective taxation and wealth building for solopreneurs [21:00]</li></ul><br/><p>Learn more about Liz and her work at <a href="http://www.sixkeys.info" target="_blank">http://www.SixKeys.info</a> and <a href="http://www.independentconsulting.org" target="_blank">http://www.IndependentConsulting.org</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe immediately to receive exclusive access to streamlined, precise strategy advice from our podcast experts – one click is all it takes to begin mastering your success journey!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-set-and-negotiate-consulting-rates-confidently-featuring-liz-steblay]]></link><guid isPermaLink="false">c6b7b318-b08b-449e-9c03-7f433266f03a</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 Jan 2025 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/23814529-2236-4465-bf0f-c56b6fbca070/STP768-Liz-Steblay.mp3" length="26357321" type="audio/mpeg"/><itunes:duration>27:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>768</itunes:episode><podcast:episode>768</podcast:episode></item><item><title>How to Use Medical Expertise to Enhance Executive Coaching Practices Featuring Carla Fowler</title><itunes:title>How to Use Medical Expertise to Enhance Executive Coaching Practices Featuring Carla Fowler</itunes:title><description><![CDATA[<p>Dr. Carla Fowler is an MD, PhD, and elite executive coach. For the last decade, she has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders. Carla’s unique approach combines the latest research in performance science with timeless best practices to help top performers level up and achieve their goals.</p><p>In today’s episode of Smashing the Plateau, you will learn how to make bold career transitions, leverage your existing skills in new ways, and maximize your performance through strategic coaching.</p><p>Carla and I discuss:</p><ul><li>Her early realization that the traditional medical career path wasn't for her [00:02:19]</li><li>The critical role of challenges and how they shaped her career decisions [00:02:57]</li><li>Insights into her transition from medicine to elite executive coaching [00:05:37]</li><li>The importance of autonomy and designing a multifaceted life [00:05:10]</li><li>How she navigated the early days of establishing a coaching practice [00:17:26]</li><li>The strategic decisions not to pursue further formal education in coaching [00:12:45]</li><li>Techniques for building a successful personal business and brand [00:20:21]</li><li>The value of networking and personal connections in business development [00:17:26]</li></ul><br/><p>Learn more about Carla at <a href="https://www.thaxa.com/p/smashing-the-plateau" target="_blank">https://www.thaxa.com/p/smashing-the-plateau</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Secure your subscription today for exclusive access to tightly curated strategy advice from our podcast experts – start mastering your success journey with a single click.</p>]]></description><content:encoded><![CDATA[<p>Dr. Carla Fowler is an MD, PhD, and elite executive coach. For the last decade, she has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders. Carla’s unique approach combines the latest research in performance science with timeless best practices to help top performers level up and achieve their goals.</p><p>In today’s episode of Smashing the Plateau, you will learn how to make bold career transitions, leverage your existing skills in new ways, and maximize your performance through strategic coaching.</p><p>Carla and I discuss:</p><ul><li>Her early realization that the traditional medical career path wasn't for her [00:02:19]</li><li>The critical role of challenges and how they shaped her career decisions [00:02:57]</li><li>Insights into her transition from medicine to elite executive coaching [00:05:37]</li><li>The importance of autonomy and designing a multifaceted life [00:05:10]</li><li>How she navigated the early days of establishing a coaching practice [00:17:26]</li><li>The strategic decisions not to pursue further formal education in coaching [00:12:45]</li><li>Techniques for building a successful personal business and brand [00:20:21]</li><li>The value of networking and personal connections in business development [00:17:26]</li></ul><br/><p>Learn more about Carla at <a href="https://www.thaxa.com/p/smashing-the-plateau" target="_blank">https://www.thaxa.com/p/smashing-the-plateau</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Secure your subscription today for exclusive access to tightly curated strategy advice from our podcast experts – start mastering your success journey with a single click.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-medical-expertise-to-enhance-executive-coaching-practices-featuring-carla-fowler]]></link><guid isPermaLink="false">1e203fdc-f9c5-4fa4-bed0-d408c94e6615</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 30 Dec 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/03d9837b-4260-4f02-b968-663d8a67275b/STP767-Carla-Fowler.mp3" length="36701037" type="audio/mpeg"/><itunes:duration>25:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>767</itunes:episode><podcast:episode>767</podcast:episode></item><item><title>How to Achieve Business Success by Defining Success on Your Own Terms and Building Community Featuring Holly Jean</title><itunes:title>How to Achieve Business Success by Defining Success on Your Own Terms and Building Community Featuring Holly Jean</itunes:title><description><![CDATA[<p>Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and founder of Business Builder Throw Down. Her career spans technology, communications, organizational change, public relations, and content strategy.</p><p>She has dedicated over 12 years to helping business leaders get their groove back physically, mentally, and emotionally. She led a Local to Global Policy Initiative to influence future leaders' impact on communities. Fun Fact: Holly played first chair clarinet at Carnegie Hall and is a black belt in karate.</p><p>In her Peak Performance Blueprint, she takes a holistic and logistical approach to success. After all, one can’t have massive success in business without a life of equal or greater success.</p><p>Business owners hire her to master the art and science of real success because most lack direction, action, and results. She helps define and design a business roadmap for impactful visibility, intentional profitability, and endless sustainability.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from corporate instability to building a successful consulting business through resilience and strategic community building.</p><p>Holly and I discuss:</p><ul><li>What led Holly to start her own business [01:26]</li><li>Why top performers get laid off [02:13]</li><li>The difference between being a consultant and an employee [04:45]</li><li>How to find and refine your niche [06:55]</li><li>The importance of defining success on your own terms [10:59]</li><li>How to tactically and financially prepare for a business transition [14:12]</li><li>The role of community in achieving business success [16:16]</li></ul><br/><p>Learn more about Holly at:</p><p><a href="https://www.linkedin.com/in/hollyjjackson/" target="_blank">https://www.linkedin.com/in/hollyjjackson/</a></p><p><a href="https://www.facebook.com/hollyjeanjackson" target="_blank">https://www.facebook.com/hollyjeanjackson</a></p><p><a href="https://www.instagram.com/coachhollyjeanjackson/" target="_blank">https://www.instagram.com/coachhollyjeanjackson/</a><a href="https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg" target="_blank"> https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg</a></p><p><a href="http://www.hollyjeanjackson.com/" target="_blank">www.hollyjeanjackson.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join now for privileged access to expertly curated strategy advice from our podcast specialists – your journey to mastering success is only a click away.</p>]]></description><content:encoded><![CDATA[<p>Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and founder of Business Builder Throw Down. Her career spans technology, communications, organizational change, public relations, and content strategy.</p><p>She has dedicated over 12 years to helping business leaders get their groove back physically, mentally, and emotionally. She led a Local to Global Policy Initiative to influence future leaders' impact on communities. Fun Fact: Holly played first chair clarinet at Carnegie Hall and is a black belt in karate.</p><p>In her Peak Performance Blueprint, she takes a holistic and logistical approach to success. After all, one can’t have massive success in business without a life of equal or greater success.</p><p>Business owners hire her to master the art and science of real success because most lack direction, action, and results. She helps define and design a business roadmap for impactful visibility, intentional profitability, and endless sustainability.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from corporate instability to building a successful consulting business through resilience and strategic community building.</p><p>Holly and I discuss:</p><ul><li>What led Holly to start her own business [01:26]</li><li>Why top performers get laid off [02:13]</li><li>The difference between being a consultant and an employee [04:45]</li><li>How to find and refine your niche [06:55]</li><li>The importance of defining success on your own terms [10:59]</li><li>How to tactically and financially prepare for a business transition [14:12]</li><li>The role of community in achieving business success [16:16]</li></ul><br/><p>Learn more about Holly at:</p><p><a href="https://www.linkedin.com/in/hollyjjackson/" target="_blank">https://www.linkedin.com/in/hollyjjackson/</a></p><p><a href="https://www.facebook.com/hollyjeanjackson" target="_blank">https://www.facebook.com/hollyjeanjackson</a></p><p><a href="https://www.instagram.com/coachhollyjeanjackson/" target="_blank">https://www.instagram.com/coachhollyjeanjackson/</a><a href="https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg" target="_blank"> https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg</a></p><p><a href="http://www.hollyjeanjackson.com/" target="_blank">www.hollyjeanjackson.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join now for privileged access to expertly curated strategy advice from our podcast specialists – your journey to mastering success is only a click away.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-achieve-business-success-by-defining-success-on-your-own-terms-and-building-community-featuring-holly-jean]]></link><guid isPermaLink="false">f250a0fb-9ada-4956-811a-fad64ca59b6a</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Dec 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/f283e86f-8910-4a9f-8bc1-0d173daf2078/STP766-Holly-Jean-Jackson.mp3" length="27957749" type="audio/mpeg"/><itunes:duration>19:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>766</itunes:episode><podcast:episode>766</podcast:episode></item><item><title>How to Embrace Vulnerability and Transform Your Career Path with Intuition and Empowerment Featuring Monika Sawyer</title><itunes:title>How to Embrace Vulnerability and Transform Your Career Path with Intuition and Empowerment Featuring Monika Sawyer</itunes:title><description><![CDATA[<p>Monika started Mastermind Mentoring in 2023 after spending 23 years in the high-tech consulting world, where she focused on solving customer problems through technical innovation, growth strategy, and client relationship management. The entrepreneurial path found her when life threw her a curveball, and her position was eliminated. During that time of transition, she felt a heartfelt calling to pursue a path of service to others and became an intuitive life coach and healer.&nbsp;</p><p>Now, she focuses on helping women become successful by reconnecting with their essence and inspiring greater awareness of the empowerment that comes from embodiment.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transition from a corporate environment to a fulfilling life of coaching and personal growth.</p><p>Monika and I discuss:</p><ul><li>What led Monika to embrace change after her corporate career ended [00:02:13]</li><li>Differences between working within large enterprises and nimble startups [00:04:08]</li><li>How a profound health diagnosis prompted Monika’s journey toward self-discovery and healing [00:06:19]</li><li>The impact of emotional and internal healing on personal growth [00:08:21]</li><li>Techniques Monika used to trigger self-healing and remission [00:12:33]</li><li>How Monika leverages community and authenticity for personal and professional development [00:18:00]</li><li>Advice on maintaining openness and questioning everything to unlock new possibilities [00:20:26]</li></ul><br/><p>Learn more about Monika at:</p><p>LinkedIn: <a href="https://www.linkedin.com/company/mastermind-mentoring/?viewAsMember=true" target="_blank">https://www.linkedin.com/company/mastermind-mentoring/</a></p><p>Website:<a href="https://mastermind-mentoring.com" target="_blank"> https://mastermind-mentoring.com</a></p><p>Instagram: <a href="https://www.instagram.com/mastermindmentoring/" target="_blank">https://www.instagram.com/mastermindmentoring/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Subscribe today for access to carefully selected strategy tips from our community, supporting you in mastering your path to success.</p>]]></description><content:encoded><![CDATA[<p>Monika started Mastermind Mentoring in 2023 after spending 23 years in the high-tech consulting world, where she focused on solving customer problems through technical innovation, growth strategy, and client relationship management. The entrepreneurial path found her when life threw her a curveball, and her position was eliminated. During that time of transition, she felt a heartfelt calling to pursue a path of service to others and became an intuitive life coach and healer.&nbsp;</p><p>Now, she focuses on helping women become successful by reconnecting with their essence and inspiring greater awareness of the empowerment that comes from embodiment.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transition from a corporate environment to a fulfilling life of coaching and personal growth.</p><p>Monika and I discuss:</p><ul><li>What led Monika to embrace change after her corporate career ended [00:02:13]</li><li>Differences between working within large enterprises and nimble startups [00:04:08]</li><li>How a profound health diagnosis prompted Monika’s journey toward self-discovery and healing [00:06:19]</li><li>The impact of emotional and internal healing on personal growth [00:08:21]</li><li>Techniques Monika used to trigger self-healing and remission [00:12:33]</li><li>How Monika leverages community and authenticity for personal and professional development [00:18:00]</li><li>Advice on maintaining openness and questioning everything to unlock new possibilities [00:20:26]</li></ul><br/><p>Learn more about Monika at:</p><p>LinkedIn: <a href="https://www.linkedin.com/company/mastermind-mentoring/?viewAsMember=true" target="_blank">https://www.linkedin.com/company/mastermind-mentoring/</a></p><p>Website:<a href="https://mastermind-mentoring.com" target="_blank"> https://mastermind-mentoring.com</a></p><p>Instagram: <a href="https://www.instagram.com/mastermindmentoring/" target="_blank">https://www.instagram.com/mastermindmentoring/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Subscribe today for access to carefully selected strategy tips from our community, supporting you in mastering your path to success.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-embrace-vulnerability-and-transform-your-career-path-with-intuition-and-empowerment-featuring-monika-sawyer]]></link><guid isPermaLink="false">5d75b865-a2db-4e79-bdbe-8f17164ec9b1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Dec 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/47433118-02a4-415e-825e-394b62722d9f/STP765-Monika-Sawyer.mp3" length="22375027" type="audio/mpeg"/><itunes:duration>23:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>765</itunes:episode><podcast:episode>765</podcast:episode></item><item><title>How to Break Free from Myths About Wealth and Transform Your Financial Impact Featuring Kellan Fluckiger</title><itunes:title>How to Break Free from Myths About Wealth and Transform Your Financial Impact Featuring Kellan Fluckiger</itunes:title><description><![CDATA[<p>Kellan is the ultimate alchemist for entrepreneurial growth, a bestselling author of 20 books, and the founder of "Your Ultimate Life." Kellan helps entrepreneurs move mountains, melt barriers, and mobilize superpowers to achieve their dreams.</p><p>Kellan's personal journey includes battles with depression and addiction. Now, he is committed to helping 300 million people create income and impact in the world by discovering, developing, and serving with their skills, gifts, and life experiences.</p><p>In today's episode of Smashing the Plateau, you will learn how to integrate purpose, prosperity, and joy to live your ultimate life.</p><p>Kellan and I discuss:</p><ul><li>His journey from personal challenges to ultimate life success [00:58]</li><li>The role of money in creating impact [04:49]</li><li>Dispelling common myths about wealth [05:14]</li><li>Harnessing personal skills, gifts, and life experiences [08:31]</li><li>The power of consistency over content [13:01]</li><li>Strategies for overcoming self-doubt [13:59]</li><li>Kellan's daily proactive practices [17:35]</li><li>How community enhances growth and success [22:43]</li></ul><br/><p>Learn more about Kellan at <a href="https://kellanfluckigermedia.com" target="_blank">https://kellanfluckigermedia.com</a> and <a href="https://yourultimatelife.ca" target="_blank">https://yourultimatelife.ca</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Subscribe to receive thoughtful, strategic insights from our podcast experts—your next step toward success is just a click away.</p><p> </p>]]></description><content:encoded><![CDATA[<p>Kellan is the ultimate alchemist for entrepreneurial growth, a bestselling author of 20 books, and the founder of "Your Ultimate Life." Kellan helps entrepreneurs move mountains, melt barriers, and mobilize superpowers to achieve their dreams.</p><p>Kellan's personal journey includes battles with depression and addiction. Now, he is committed to helping 300 million people create income and impact in the world by discovering, developing, and serving with their skills, gifts, and life experiences.</p><p>In today's episode of Smashing the Plateau, you will learn how to integrate purpose, prosperity, and joy to live your ultimate life.</p><p>Kellan and I discuss:</p><ul><li>His journey from personal challenges to ultimate life success [00:58]</li><li>The role of money in creating impact [04:49]</li><li>Dispelling common myths about wealth [05:14]</li><li>Harnessing personal skills, gifts, and life experiences [08:31]</li><li>The power of consistency over content [13:01]</li><li>Strategies for overcoming self-doubt [13:59]</li><li>Kellan's daily proactive practices [17:35]</li><li>How community enhances growth and success [22:43]</li></ul><br/><p>Learn more about Kellan at <a href="https://kellanfluckigermedia.com" target="_blank">https://kellanfluckigermedia.com</a> and <a href="https://yourultimatelife.ca" target="_blank">https://yourultimatelife.ca</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Subscribe to receive thoughtful, strategic insights from our podcast experts—your next step toward success is just a click away.</p><p> </p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-break-free-from-myths-about-wealth-and-transform-your-financial-impact-featuring-kellan-fluckiger]]></link><guid isPermaLink="false">a606fd2f-3238-4669-9dec-a643ba211505</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Dec 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/cdb54c91-9ff0-45a1-8d05-07dc79edcb4a/STP764-Kellan-Fluckiger.mp3" length="25892991" type="audio/mpeg"/><itunes:duration>26:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>764</itunes:episode><podcast:episode>764</podcast:episode></item><item><title>How to Integrate Scientific Expertise and Human Skills for a Successful Coaching Career Transition Featuring Corinna Freitag</title><itunes:title>How to Integrate Scientific Expertise and Human Skills for a Successful Coaching Career Transition Featuring Corinna Freitag</itunes:title><description><![CDATA[<p>Dr. Corinna Freitag is an Executive Coach, Advisor, and Speaker with over 30 years of expertise in natural and human sciences, spanning university, industry, and continuing education. She coaches STEM professionals to overcome workplace challenges so that they look forward to Mondays again.&nbsp;</p><p>She holds a Ph.D. in chemistry and is certified as an Executive Coach. She has lived in different countries and worked globally for over 18 years in the automotive and chemical industries, in various positions with colleagues ranging from the shop floor to Senior Vice Presidents.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from the corporate world to a fulfilling career in coaching.</p><p>Corinna and I discuss:</p><ul><li>What led Corinna to become a coach [03:01]</li><li>How Corinna integrated her scientific and human skills [04:34]</li><li>Her experiences transitioning to self-employment [06:03]</li><li>Challenges faced while building her own business [07:43]</li><li>Who her ideal clients are [07:30]</li><li>Strategies for breaking patterns that hold professionals back [08:47]</li><li>The role of positive intelligence in coaching [09:27]</li><li>Her personal growth and learning journey [06:53]</li><li>Advice for others considering a career transition [13:20]</li></ul><br/><p>Learn more about Corinna at:</p><p><a href="https://www.linkedin.com/in/drcorinnafreitag/" target="_blank">https://www.linkedin.com/in/drcorinnafreitag/</a>;<a href="http://www.corinnafreitag.de" target="_blank"> http://www.corinnafreitag.de</a> ;<a href="http://www.calendly.com/corinnafreitag/60min" target="_blank"> http://www.calendly.com/corinnafreitag/60min</a> ;<a href="https://www.positiveintelligence.com/" target="_blank"> https://www.positiveintelligence.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe immediately for unique access to expertly crafted, concise strategy tips—your success journey is just a click away.</p>]]></description><content:encoded><![CDATA[<p>Dr. Corinna Freitag is an Executive Coach, Advisor, and Speaker with over 30 years of expertise in natural and human sciences, spanning university, industry, and continuing education. She coaches STEM professionals to overcome workplace challenges so that they look forward to Mondays again.&nbsp;</p><p>She holds a Ph.D. in chemistry and is certified as an Executive Coach. She has lived in different countries and worked globally for over 18 years in the automotive and chemical industries, in various positions with colleagues ranging from the shop floor to Senior Vice Presidents.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from the corporate world to a fulfilling career in coaching.</p><p>Corinna and I discuss:</p><ul><li>What led Corinna to become a coach [03:01]</li><li>How Corinna integrated her scientific and human skills [04:34]</li><li>Her experiences transitioning to self-employment [06:03]</li><li>Challenges faced while building her own business [07:43]</li><li>Who her ideal clients are [07:30]</li><li>Strategies for breaking patterns that hold professionals back [08:47]</li><li>The role of positive intelligence in coaching [09:27]</li><li>Her personal growth and learning journey [06:53]</li><li>Advice for others considering a career transition [13:20]</li></ul><br/><p>Learn more about Corinna at:</p><p><a href="https://www.linkedin.com/in/drcorinnafreitag/" target="_blank">https://www.linkedin.com/in/drcorinnafreitag/</a>;<a href="http://www.corinnafreitag.de" target="_blank"> http://www.corinnafreitag.de</a> ;<a href="http://www.calendly.com/corinnafreitag/60min" target="_blank"> http://www.calendly.com/corinnafreitag/60min</a> ;<a href="https://www.positiveintelligence.com/" target="_blank"> https://www.positiveintelligence.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe immediately for unique access to expertly crafted, concise strategy tips—your success journey is just a click away.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-integrate-scientific-expertise-and-human-skills-for-a-successful-coaching-career-transition-featuring-corinna-freitag]]></link><guid isPermaLink="false">5cc291ec-4f0e-4cf6-a3c4-a5b6ec8d7513</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Dec 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1e0d136e-698a-429a-9d23-bece18d2fade/STP763-Corinna-Freitag.mp3" length="21591738" type="audio/mpeg"/><itunes:duration>22:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>763</itunes:episode><podcast:episode>763</podcast:episode></item><item><title>How to Achieve Business Success Through Strategic Planning and Community Engagement Featuring Jessica Lackey</title><itunes:title>How to Achieve Business Success Through Strategic Planning and Community Engagement Featuring Jessica Lackey</itunes:title><description><![CDATA[<p>Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey &amp; Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line at all costs.</p><p>Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a sustainable business without sacrificing wellbeing.</p><p>Jessica and I discuss:</p><ul><li>Jessica's journey from corporate to entrepreneurship [02:07]</li><li>The concept of enterprise thinking [02:58]</li><li>Jessica's career transition to life coaching [06:05]</li><li>The role of relationships in business success [10:32]</li><li>Challenges in the first and second years of a new business [19:40]</li><li>The power of community connections [22:23]</li></ul><br/><p>Learn more about Jessica at:</p><p>Website: <a href="https://www.jessicalackey.com/" target="_blank">https://www.jessicalackey.com/</a></p><p>Instagram: <a href="https://www.instagram.com/jessicalackey_consulting/" target="_blank">https://www.instagram.com/jessicalackey_consulting/</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/jessica-lackey/" target="_blank"> https://www.linkedin.com/in/jessica-lackey/</a></p><p>Twitter:<a href="https://twitter.com/jslackey" target="_blank"> https://twitter.com/jslackey</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Unlock exclusive strategy insights by subscribing now—our podcast experts have mastered your journey to success, just a click away!</p><p> </p>]]></description><content:encoded><![CDATA[<p>Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey &amp; Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line at all costs.</p><p>Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a sustainable business without sacrificing wellbeing.</p><p>Jessica and I discuss:</p><ul><li>Jessica's journey from corporate to entrepreneurship [02:07]</li><li>The concept of enterprise thinking [02:58]</li><li>Jessica's career transition to life coaching [06:05]</li><li>The role of relationships in business success [10:32]</li><li>Challenges in the first and second years of a new business [19:40]</li><li>The power of community connections [22:23]</li></ul><br/><p>Learn more about Jessica at:</p><p>Website: <a href="https://www.jessicalackey.com/" target="_blank">https://www.jessicalackey.com/</a></p><p>Instagram: <a href="https://www.instagram.com/jessicalackey_consulting/" target="_blank">https://www.instagram.com/jessicalackey_consulting/</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/jessica-lackey/" target="_blank"> https://www.linkedin.com/in/jessica-lackey/</a></p><p>Twitter:<a href="https://twitter.com/jslackey" target="_blank"> https://twitter.com/jslackey</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Unlock exclusive strategy insights by subscribing now—our podcast experts have mastered your journey to success, just a click away!</p><p> </p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-achieve-business-success-through-strategic-planning-and-community-engagement-featuring-jessica-lackey]]></link><guid isPermaLink="false">784d0e3f-f9d9-425e-8cb3-b545306a5e6f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 25 Nov 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/febe97f7-3683-4492-b97a-2cb84a4862f3/STP762-Jessica-Lackey.mp3" length="25426537" type="audio/mpeg"/><itunes:duration>26:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>762</itunes:episode><podcast:episode>762</podcast:episode></item><item><title>How to Overcome Project Pausing Fears and Seize New Opportunities Through Mindset Shifts Featuring Diana Acuna</title><itunes:title>How to Overcome Project Pausing Fears and Seize New Opportunities Through Mindset Shifts Featuring Diana Acuna</itunes:title><description><![CDATA[<p>Diana has spent the last 20 years in SaaS. She has expertise in sales, customer success, Six Sigma, and service delivery. She is currently the Senior Director of Transformation at Kantata. As a leader, Diana is passionate about leveraging emotional intelligence in the workplace to drive meaningful outcomes, and she speaks and coaches on this topic.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate career changes by harnessing emotional intelligence and mindset shifts.</p><p>Diana and I discuss:</p><ul><li>The challenge of balancing passions and professional commitments [02:31]</li><li>Strategies for overcoming the fear of pausing a project [04:00]</li><li>How a mindset shift can create new opportunities [06:42]</li><li>Tools and frameworks that aid in decision-making [07:14]</li><li>The impact of reduced casual conversations in a remote work environment [10:29]</li><li>How personal values align with professional roles [13:00]</li><li>Diana’s thoughts on future career paths and passions [16:09]</li></ul><br/><p>Learn more about Diana on LinkedIn: <a href="https://www.linkedin.com/in/dianaacuna/" target="_blank">https://www.linkedin.com/in/dianaacuna/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community </a>&nbsp;</p><p>Sign up today for exclusive insights and straightforward strategies from our podcast experts—your journey to success is just a click away.</p>]]></description><content:encoded><![CDATA[<p>Diana has spent the last 20 years in SaaS. She has expertise in sales, customer success, Six Sigma, and service delivery. She is currently the Senior Director of Transformation at Kantata. As a leader, Diana is passionate about leveraging emotional intelligence in the workplace to drive meaningful outcomes, and she speaks and coaches on this topic.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate career changes by harnessing emotional intelligence and mindset shifts.</p><p>Diana and I discuss:</p><ul><li>The challenge of balancing passions and professional commitments [02:31]</li><li>Strategies for overcoming the fear of pausing a project [04:00]</li><li>How a mindset shift can create new opportunities [06:42]</li><li>Tools and frameworks that aid in decision-making [07:14]</li><li>The impact of reduced casual conversations in a remote work environment [10:29]</li><li>How personal values align with professional roles [13:00]</li><li>Diana’s thoughts on future career paths and passions [16:09]</li></ul><br/><p>Learn more about Diana on LinkedIn: <a href="https://www.linkedin.com/in/dianaacuna/" target="_blank">https://www.linkedin.com/in/dianaacuna/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community </a>&nbsp;</p><p>Sign up today for exclusive insights and straightforward strategies from our podcast experts—your journey to success is just a click away.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-overcome-project-pausing-fears-and-seize-new-opportunities-through-mindset-shifts-featuring-diana-acuna]]></link><guid isPermaLink="false">28dfc9e1-5910-4020-ab36-983493e7c4f6</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 18 Nov 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/2c7b5e2d-8b62-4065-a8b3-3231a2200aaf/STP761-Diana-Acuna.mp3" length="22370403" type="audio/mpeg"/><itunes:duration>23:18</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>761</itunes:episode><podcast:episode>761</podcast:episode></item><item><title>How to Develop Essential Sales and Marketing Skills for Your Business Featuring Deborah Anne Coviello</title><itunes:title>How to Develop Essential Sales and Marketing Skills for Your Business Featuring Deborah Anne Coviello</itunes:title><description><![CDATA[<p>Deb Coviello is an accomplished author, podcast host, and leadership expert in quality and operational excellence, known as the CEO Whisperer. Deb uses her 30 years of experience to help CEOs and C-suite leaders of tomorrow find peace of mind by providing solutions to their technical business issues and elevating their teams. Her book, "The CEO's Compass," is a go-to guide for navigating challenges and achieving lasting success.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from corporate work to entrepreneurship and the importance of community in navigating business challenges.</p><p>Deb and I discuss:</p><ul><li>Her entrepreneurial journey and starting Illumination Partners [02:22]</li><li>Building a personal brand and the need for sales and marketing skills [04:00]</li><li>How to determine when to stay the course or pivot [06:12]</li><li>The role of self-reflection and daily routines in success [08:21]</li><li>Expanding into a media company and creating content [11:00]</li><li>Targeting C-Suite leaders in her business strategy [14:25]</li></ul><br/><p>Learn more about Deb at <a href="https://dropinceo.com" target="_blank">https://dropinceo.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Unlock exclusive insights by subscribing now. Get concise strategy tips from our podcast experts and start mastering your road to success with just a click.</p>]]></description><content:encoded><![CDATA[<p>Deb Coviello is an accomplished author, podcast host, and leadership expert in quality and operational excellence, known as the CEO Whisperer. Deb uses her 30 years of experience to help CEOs and C-suite leaders of tomorrow find peace of mind by providing solutions to their technical business issues and elevating their teams. Her book, "The CEO's Compass," is a go-to guide for navigating challenges and achieving lasting success.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from corporate work to entrepreneurship and the importance of community in navigating business challenges.</p><p>Deb and I discuss:</p><ul><li>Her entrepreneurial journey and starting Illumination Partners [02:22]</li><li>Building a personal brand and the need for sales and marketing skills [04:00]</li><li>How to determine when to stay the course or pivot [06:12]</li><li>The role of self-reflection and daily routines in success [08:21]</li><li>Expanding into a media company and creating content [11:00]</li><li>Targeting C-Suite leaders in her business strategy [14:25]</li></ul><br/><p>Learn more about Deb at <a href="https://dropinceo.com" target="_blank">https://dropinceo.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Unlock exclusive insights by subscribing now. Get concise strategy tips from our podcast experts and start mastering your road to success with just a click.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-develop-essential-sales-and-marketing-skills-for-your-business-featuring-deborah-anne-coviello]]></link><guid isPermaLink="false">76c3a8e2-9e33-462d-adf8-fa6a07966291</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 11 Nov 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/59ab261d-9cec-4cf1-af31-35f35306ba40/STP760-Deborah-Anne-Coviello.mp3" length="23209641" type="audio/mpeg"/><itunes:duration>24:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>760</itunes:episode><podcast:episode>760</podcast:episode></item><item><title>How to Transform Solo Entrepreneurship and Overcome Challenges with Effective Community Support and Strategic Planning Featuring Boudewijn Bertsch</title><itunes:title>How to Transform Solo Entrepreneurship and Overcome Challenges with Effective Community Support and Strategic Planning Featuring Boudewijn Bertsch</itunes:title><description><![CDATA[<p>Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. Together with his wife, Riva Greenberg, he supports people living with diabetes. He resides in Brooklyn, NY.</p><p>In today's episode of Smashing the Plateau, you will learn about navigating solo entrepreneurship in a turbulent environment using practical, data-driven strategies.</p><p>Bou and I discuss:</p><ul><li>The importance of building on personal experience and podcast insights [00:00:00]</li><li>Challenges faced by solo entrepreneurs after corporate careers [00:00:47]</li><li>Overview of the SMASH system [00:03:40]</li><li>The five elements of the SMASH framework [00:04:17]</li><li>The role of thinking partners and community collaboration [00:07:08]</li><li>Common challenges like marketing and staying relevant [00:10:45]</li><li>How our book addresses entrepreneurial challenges [00:13:31]</li></ul><br/><p>Learn more about Boudewijn at <a href="https://www.spimanagement.com/" rel="noopener noreferrer" target="_blank">https://www.spimanagement.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Click to subscribe and gain exclusive access to our podcast experts' curated strategy tips—master your success journey effortlessly.</p>]]></description><content:encoded><![CDATA[<p>Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. Together with his wife, Riva Greenberg, he supports people living with diabetes. He resides in Brooklyn, NY.</p><p>In today's episode of Smashing the Plateau, you will learn about navigating solo entrepreneurship in a turbulent environment using practical, data-driven strategies.</p><p>Bou and I discuss:</p><ul><li>The importance of building on personal experience and podcast insights [00:00:00]</li><li>Challenges faced by solo entrepreneurs after corporate careers [00:00:47]</li><li>Overview of the SMASH system [00:03:40]</li><li>The five elements of the SMASH framework [00:04:17]</li><li>The role of thinking partners and community collaboration [00:07:08]</li><li>Common challenges like marketing and staying relevant [00:10:45]</li><li>How our book addresses entrepreneurial challenges [00:13:31]</li></ul><br/><p>Learn more about Boudewijn at <a href="https://www.spimanagement.com/" rel="noopener noreferrer" target="_blank">https://www.spimanagement.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Click to subscribe and gain exclusive access to our podcast experts' curated strategy tips—master your success journey effortlessly.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-solo-entrepreneurship-and-overcome-challenges-with-effective-community-support-and-strategic-planning-featuring-boudewijn-bertsch]]></link><guid isPermaLink="false">aa2ef4c6-dbd2-47e7-b1e9-13acd944b67f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 04 Nov 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/d3862998-e3d6-4fb0-a0a6-86e427658bdc/STP759-Boudewijn-Bertsch.mp3" length="19292956" type="audio/mpeg"/><itunes:duration>20:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>759</itunes:episode><podcast:episode>759</podcast:episode></item><item><title>How to Utilize Self-Care Strategies for Effective Leadership While Transitioning to Entrepreneurship Featuring Boudewijn Bertsch</title><itunes:title>How to Utilize Self-Care Strategies for Effective Leadership While Transitioning to Entrepreneurship Featuring Boudewijn Bertsch</itunes:title><description><![CDATA[<p>Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. Along with his wife, Riva Greenberg, he supports people living with diabetes. He resides in Brooklyn, NY.</p><p>In today's episode of Smashing the Plateau, you will learn how to successfully manage the emotional and psychological challenges of entrepreneurship after a corporate career.</p><p>Bou and I discuss:</p><ul><li>The importance of self-care for effective leadership [00:00]</li><li>Bao’s transition from quality management to leadership coaching [03:02]</li><li>How the pandemic reshaped Bao’s coaching practices [04:00]</li><li>Navigating changes and embracing emergence in business [08:13]</li><li>Strategies for responding to unforeseen challenges [09:48]</li><li>The role of AI and tech evolution in the modern job market [12:05]</li><li>Key components of the upcoming book on transitioning to solo ventures [17:55]</li><li>Importance of managing energy and time effectively [20:19]</li></ul><br/><p>Learn more about Boudewijn at <a href="https://www.spimanagement.com" target="_blank">https://www.spimanagement.com</a>.</p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join us now to get exclusive access to tailored strategy tips from our podcast experts—your path to success is just a click away.</p>]]></description><content:encoded><![CDATA[<p>Bou is a leadership consultant who helps his clients discover how to bring out the best in themselves and others. He designs and delivers customized leadership development workshops for executive teams around the globe. Bou also has a thriving executive and life coaching practice. Along with his wife, Riva Greenberg, he supports people living with diabetes. He resides in Brooklyn, NY.</p><p>In today's episode of Smashing the Plateau, you will learn how to successfully manage the emotional and psychological challenges of entrepreneurship after a corporate career.</p><p>Bou and I discuss:</p><ul><li>The importance of self-care for effective leadership [00:00]</li><li>Bao’s transition from quality management to leadership coaching [03:02]</li><li>How the pandemic reshaped Bao’s coaching practices [04:00]</li><li>Navigating changes and embracing emergence in business [08:13]</li><li>Strategies for responding to unforeseen challenges [09:48]</li><li>The role of AI and tech evolution in the modern job market [12:05]</li><li>Key components of the upcoming book on transitioning to solo ventures [17:55]</li><li>Importance of managing energy and time effectively [20:19]</li></ul><br/><p>Learn more about Boudewijn at <a href="https://www.spimanagement.com" target="_blank">https://www.spimanagement.com</a>.</p><p>Thank you to our sponsor:&nbsp;&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Join us now to get exclusive access to tailored strategy tips from our podcast experts—your path to success is just a click away.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-utilize-self-care-strategies-for-effective-leadership-while-transitioning-to-entrepreneurship-featuring-boudewijn-bertsch]]></link><guid isPermaLink="false">d0b67e8c-c526-460a-a63f-ce0dfa0dffbb</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 28 Oct 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/aa38eb75-a5b3-46aa-8cb1-271dd320a9fd/STP758-Boudewijn-Bertsch.mp3" length="23202148" type="audio/mpeg"/><itunes:duration>24:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>758</itunes:episode><podcast:episode>758</podcast:episode></item><item><title>How to Manage Legal Challenges Faced by Startups and Small Businesses Featuring Shahrina Ankhi-Krol</title><itunes:title>How to Manage Legal Challenges Faced by Startups and Small Businesses Featuring Shahrina Ankhi-Krol</itunes:title><description><![CDATA[<p>Shahrina Ankhi-Krol, Esq. is a distinguished attorney and the founder of Ankhi-Krol Law. Founded in 2012, Ankhi-Krol Law has become a leading legal service provider that caters exclusively to the needs of startups, small businesses, and entrepreneurs all over the country. The firm's areas of practice are Business, Contract, Trademark, and Copyright Laws.</p><p>Shahrina has presented legal topics at countless business conferences, expositions, educational institutions, and on Law and Crime. She has also appeared on CNN, FOX, NBC, and CBS. She is a nine-time Rising Star Super Lawyer, a recognition given to no more than 2.5% of attorneys in each state, each year.</p><p>In today's episode of Smashing the Plateau, Shahrina Anki Krol shares her valuable insights on the common legal challenges faced by new business owners. We delve into the importance of creating formal business entities, the crucial role of well-drafted contracts, and the significance of networking for business growth. Shahrina also discusses the impact of artificial intelligence in the legal field.</p><p>Shahrina and I discuss:</p><ul><li>What it means to be a corporate refugee [02:23]</li><li>Shahrina's journey from working at law firms to starting her own practice [03:23]</li><li>The importance of creating a formal business entity [08:26]</li><li>How to choose a memorable and trademarkable business name [12:04]</li><li>Crafting effective contracts to protect your business [13:27]</li><li>Methods to resolve disputes amicably [16:00]</li><li>Utilizing artificial intelligence in legal strategies [18:33]</li><li>Tapping into community to foster business success [20:53]</li></ul><br/><p>Learn more about Shahrina at <a href="http://instagram.com/ankhikrollaw;" target="_blank">instagram.com/ankhikrollaw</a>, <a href="http://facebook.com/ankhikrollaw;" target="_blank">facebook.com/ankhikrollaw</a>, <a href="http://twitter.com/ankhikrollaw" target="_blank">http://twitter.com/ankhikrollaw</a>.</p><p>Thank you to Our Sponsors:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe today for exclusive access to sharp, expert strategy tips from our podcast – achieving mastery is just a click away.</p>]]></description><content:encoded><![CDATA[<p>Shahrina Ankhi-Krol, Esq. is a distinguished attorney and the founder of Ankhi-Krol Law. Founded in 2012, Ankhi-Krol Law has become a leading legal service provider that caters exclusively to the needs of startups, small businesses, and entrepreneurs all over the country. The firm's areas of practice are Business, Contract, Trademark, and Copyright Laws.</p><p>Shahrina has presented legal topics at countless business conferences, expositions, educational institutions, and on Law and Crime. She has also appeared on CNN, FOX, NBC, and CBS. She is a nine-time Rising Star Super Lawyer, a recognition given to no more than 2.5% of attorneys in each state, each year.</p><p>In today's episode of Smashing the Plateau, Shahrina Anki Krol shares her valuable insights on the common legal challenges faced by new business owners. We delve into the importance of creating formal business entities, the crucial role of well-drafted contracts, and the significance of networking for business growth. Shahrina also discusses the impact of artificial intelligence in the legal field.</p><p>Shahrina and I discuss:</p><ul><li>What it means to be a corporate refugee [02:23]</li><li>Shahrina's journey from working at law firms to starting her own practice [03:23]</li><li>The importance of creating a formal business entity [08:26]</li><li>How to choose a memorable and trademarkable business name [12:04]</li><li>Crafting effective contracts to protect your business [13:27]</li><li>Methods to resolve disputes amicably [16:00]</li><li>Utilizing artificial intelligence in legal strategies [18:33]</li><li>Tapping into community to foster business success [20:53]</li></ul><br/><p>Learn more about Shahrina at <a href="http://instagram.com/ankhikrollaw;" target="_blank">instagram.com/ankhikrollaw</a>, <a href="http://facebook.com/ankhikrollaw;" target="_blank">facebook.com/ankhikrollaw</a>, <a href="http://twitter.com/ankhikrollaw" target="_blank">http://twitter.com/ankhikrollaw</a>.</p><p>Thank you to Our Sponsors:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe today for exclusive access to sharp, expert strategy tips from our podcast – achieving mastery is just a click away.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-manage-legal-challenges-faced-by-startups-and-small-businesses-featuring-shahrina-ankhi-krol]]></link><guid isPermaLink="false">c4ce5ffa-480e-4e13-a4e0-626d4166a645</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 21 Oct 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/a5135635-1952-423d-9c72-49f3584be132/STP757-Shahrina-Ankhi-Krol.mp3" length="23494252" type="audio/mpeg"/><itunes:duration>24:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>757</itunes:episode><podcast:episode>757</podcast:episode></item><item><title>How to Use Soft Skills to Enhance Team Performance and Leadership in Technical Fields Featuring Gloriana Teh</title><itunes:title>How to Use Soft Skills to Enhance Team Performance and Leadership in Technical Fields Featuring Gloriana Teh</itunes:title><description><![CDATA[<p>Gloriana Teh is the founder and owner of Claritas Consulting &amp; Coaching. She equips leaders and organizations so their people and projects can thrive. Claritas Consulting &amp; Coaching provides strategy and talent management consulting services to organizations, along with leadership and career coaching services.</p><p>Prior to consulting, Gloriana was responsible for process development and optimization for a large specialty chemicals company. She pivoted from process development to people development after over 20 years of corporate experience.</p><p>In today's episode of Smashing the Plateau, you will learn how to develop essential soft skills for leadership and team success.</p><p>Gloriana and I discuss:</p><ul><li>What prompted Gloriana to transition from engineering to consulting [00:02:27]</li><li>The role of soft skills in technical teams [04:31:8]</li><li>Defining and understanding soft skills [00:05:11]</li><li>The importance of human interaction for team collaboration [00:05:44]</li><li>Initial consulting experiences and challenges [00:05:55]</li><li>Designing and implementing a data visualization tool [00:07:17]</li><li>Why digital transformation projects often fail [00:07:42]</li><li>Applying core concepts across different disciplines [00:09:09]</li><li>The impact of feedback and quick success on her consulting journey [00:09:39]</li><li>Connecting personal strengths to business development [00:10:18]</li><li>Identifying the ideal client and solving their problems [00:11:35]</li><li>Upcoming opportunities and projects [00:12:17]</li><li>The significance of emotional intelligence in leadership [00:13:00]</li><li>Advice for transitioning from corporate to solo entrepreneurship [00:16:03]</li><li>The importance of networking and community support [00:18:13]</li></ul><br/><p>Learn more about Gloriana at <a href="https://claritas.harrisonassessments.com/" target="_blank">https://claritas.harrisonassessments.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join now to get exclusive, concise strategy tips from our podcast experts – your success journey starts with one click!</p>]]></description><content:encoded><![CDATA[<p>Gloriana Teh is the founder and owner of Claritas Consulting &amp; Coaching. She equips leaders and organizations so their people and projects can thrive. Claritas Consulting &amp; Coaching provides strategy and talent management consulting services to organizations, along with leadership and career coaching services.</p><p>Prior to consulting, Gloriana was responsible for process development and optimization for a large specialty chemicals company. She pivoted from process development to people development after over 20 years of corporate experience.</p><p>In today's episode of Smashing the Plateau, you will learn how to develop essential soft skills for leadership and team success.</p><p>Gloriana and I discuss:</p><ul><li>What prompted Gloriana to transition from engineering to consulting [00:02:27]</li><li>The role of soft skills in technical teams [04:31:8]</li><li>Defining and understanding soft skills [00:05:11]</li><li>The importance of human interaction for team collaboration [00:05:44]</li><li>Initial consulting experiences and challenges [00:05:55]</li><li>Designing and implementing a data visualization tool [00:07:17]</li><li>Why digital transformation projects often fail [00:07:42]</li><li>Applying core concepts across different disciplines [00:09:09]</li><li>The impact of feedback and quick success on her consulting journey [00:09:39]</li><li>Connecting personal strengths to business development [00:10:18]</li><li>Identifying the ideal client and solving their problems [00:11:35]</li><li>Upcoming opportunities and projects [00:12:17]</li><li>The significance of emotional intelligence in leadership [00:13:00]</li><li>Advice for transitioning from corporate to solo entrepreneurship [00:16:03]</li><li>The importance of networking and community support [00:18:13]</li></ul><br/><p>Learn more about Gloriana at <a href="https://claritas.harrisonassessments.com/" target="_blank">https://claritas.harrisonassessments.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join now to get exclusive, concise strategy tips from our podcast experts – your success journey starts with one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-soft-skills-to-enhance-team-performance-and-leadership-in-technical-fields-featuring-gloriana-teh]]></link><guid isPermaLink="false">ee0bc2d1-182d-4889-b003-db2517035ca1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 14 Oct 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/2cd8021a-d68c-491d-9dab-ed39641414c9/STP756-Gloriana-Teh.mp3" length="34704573" type="audio/mpeg"/><itunes:duration>24:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>756</itunes:episode><podcast:episode>756</podcast:episode></item><item><title>How to Master Effective Positioning and Understand Your Market Featuring Steven Lewis</title><itunes:title>How to Master Effective Positioning and Understand Your Market Featuring Steven Lewis</itunes:title><description><![CDATA[<p>Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.</p><p>In today's episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.</p><p>Steven and I discuss:</p><ul><li>Steven's journey from law to copywriting [01:45]</li><li>The mistakes businesses make in positioning [06:27]</li><li>The importance of understanding your target market [10:00]</li><li>What people actually value in a service provider [14:32]</li><li>How understanding your value can affect pricing [18:51]</li><li>The role of community in personal and professional growth [24:11]</li></ul><br/><p>Learn more about Steven at <a href="https://taleist.agency/guides/the-landing-page-checklist/" target="_blank">https://taleist.agency/guides/the-landing-page-checklist/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Steven Lewis is a copywriter who draws on decades of experience in journalism and marketing to position experts as the obvious choice for their ideal clients.</p><p>In today's episode of Smashing the Plateau, you will learn how to effectively communicate your expertise and position yourself for success as a corporate refugee.</p><p>Steven and I discuss:</p><ul><li>Steven's journey from law to copywriting [01:45]</li><li>The mistakes businesses make in positioning [06:27]</li><li>The importance of understanding your target market [10:00]</li><li>What people actually value in a service provider [14:32]</li><li>How understanding your value can affect pricing [18:51]</li><li>The role of community in personal and professional growth [24:11]</li></ul><br/><p>Learn more about Steven at <a href="https://taleist.agency/guides/the-landing-page-checklist/" target="_blank">https://taleist.agency/guides/the-landing-page-checklist/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-master-effective-positioning-and-understand-your-market-featuring-steven-lewis]]></link><guid isPermaLink="false">f4224b45-6fd9-488a-b9d5-e5ea1321e7c9</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 07 Oct 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/16ee0d7a-df7f-41a7-b082-08939e116420/STP755-Steven-Lewis.mp3" length="27430997" type="audio/mpeg"/><itunes:duration>28:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>755</itunes:episode><podcast:episode>755</podcast:episode></item><item><title>How to Make Consistent Progress and Generate Momentum in Business Featuring Kayvon K</title><itunes:title>How to Make Consistent Progress and Generate Momentum in Business Featuring Kayvon K</itunes:title><description><![CDATA[<p>As a productivity and profitability expert, Kayvon helps entrepreneurs and business owners make consistent progress and generate momentum.</p><p>In a world where information overload and execution shortages are rampant, he helps his clients implement the right growth strategies, in the right way, at the right time. Zero fluff. Just progress.</p><p>Although he is a valuable resource to many, his specialty is working with coaches and consultants. Dr. Kayvon has been creating frameworks for improving both INCOME and IMPACT since 2006.</p><p>In today's episode of Smashing the Plateau, you will learn the keys to running a profitable coaching or consulting business.</p><p>Kayvon and I discuss:</p><ul><li>The importance of first impressions and personal branding [02:02]</li><li>Why Kayvon chose to focus on coaches and consultants [04:11]</li><li>Essential steps to run a profitable coaching business [05:26]</li><li>How to view your service as a product [07:47]</li><li>The connection between commodities and products in business transactions [10:17]</li><li>Overcoming internal and external obstacles to growth [12:35]</li><li>The role of community and masterminds in business success [20:00]</li><li>Balancing learning and execution for growth [18:36]</li></ul><br/><p>Learn more about Kayvon at <a href="https://simplifyprofits.com/allcourses" target="_blank">https://simplifyprofits.com/allcourses</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up for exclusive, focused strategy insights from our podcast pros – mastering success is just one click away.</p>]]></description><content:encoded><![CDATA[<p>As a productivity and profitability expert, Kayvon helps entrepreneurs and business owners make consistent progress and generate momentum.</p><p>In a world where information overload and execution shortages are rampant, he helps his clients implement the right growth strategies, in the right way, at the right time. Zero fluff. Just progress.</p><p>Although he is a valuable resource to many, his specialty is working with coaches and consultants. Dr. Kayvon has been creating frameworks for improving both INCOME and IMPACT since 2006.</p><p>In today's episode of Smashing the Plateau, you will learn the keys to running a profitable coaching or consulting business.</p><p>Kayvon and I discuss:</p><ul><li>The importance of first impressions and personal branding [02:02]</li><li>Why Kayvon chose to focus on coaches and consultants [04:11]</li><li>Essential steps to run a profitable coaching business [05:26]</li><li>How to view your service as a product [07:47]</li><li>The connection between commodities and products in business transactions [10:17]</li><li>Overcoming internal and external obstacles to growth [12:35]</li><li>The role of community and masterminds in business success [20:00]</li><li>Balancing learning and execution for growth [18:36]</li></ul><br/><p>Learn more about Kayvon at <a href="https://simplifyprofits.com/allcourses" target="_blank">https://simplifyprofits.com/allcourses</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up for exclusive, focused strategy insights from our podcast pros – mastering success is just one click away.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-consistent-progress-and-generate-momentum-in-business-featuring-kayvon-k]]></link><guid isPermaLink="false">ab48c26b-9d4d-4eab-ac05-1632017ab892</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 30 Sep 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6d81e165-b604-40f7-8ee1-5d7b3b922998/STP754-Kayvon-K.mp3" length="24961771" type="audio/mpeg"/><itunes:duration>26:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>754</itunes:episode><podcast:episode>754</podcast:episode></item><item><title>How to Empower Educators Worldwide with AI Tools and Transform Online Learning Featuring Jessica Spencer</title><itunes:title>How to Empower Educators Worldwide with AI Tools and Transform Online Learning Featuring Jessica Spencer</itunes:title><description><![CDATA[<p>After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective to create greater equality and opportunity in hard-to-navigate areas, including future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of AI Explorer Society and a ChatGPT for Teachers course that is currently serving over 1,800 educators from around the world. She lives near Raleigh, North Carolina, with her husband and their five kids.</p><p>In today's episode of Smashing the Plateau, you will learn about the journey from corporate life to entrepreneurial success, and how diversification can solidify financial security.</p><p>Jessica and I discuss:</p><ul><li>What motivated Jessica to leave her corporate career [02:23]</li><li>The impact of her connective tissue disorder diagnosis [06:08]</li><li>The importance of diversifying income streams [08:00]</li><li>How she built Penguin Connective and its impact on educators [13:26]</li><li>The role of AI in education and how it can be used ethically [14:34]</li><li>Jessica's strategy for expanding her network through collaboration [11:29]</li><li>Her focus for the upcoming year with AI Explorer Society [15:33]</li><li>The value of community for entrepreneurs [16:36]</li><li>Tips for corporate refugees to advance in their business [17:50]</li></ul><br/><p>Learn more about Jessica at <a href="https://www.aiexplorers.io/" target="_blank">https://www.aiexplorers.io/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join today for exclusive, curated strategy tips from our podcast experts – mastering your path to success starts with one click.</p>]]></description><content:encoded><![CDATA[<p>After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective to create greater equality and opportunity in hard-to-navigate areas, including future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of AI Explorer Society and a ChatGPT for Teachers course that is currently serving over 1,800 educators from around the world. She lives near Raleigh, North Carolina, with her husband and their five kids.</p><p>In today's episode of Smashing the Plateau, you will learn about the journey from corporate life to entrepreneurial success, and how diversification can solidify financial security.</p><p>Jessica and I discuss:</p><ul><li>What motivated Jessica to leave her corporate career [02:23]</li><li>The impact of her connective tissue disorder diagnosis [06:08]</li><li>The importance of diversifying income streams [08:00]</li><li>How she built Penguin Connective and its impact on educators [13:26]</li><li>The role of AI in education and how it can be used ethically [14:34]</li><li>Jessica's strategy for expanding her network through collaboration [11:29]</li><li>Her focus for the upcoming year with AI Explorer Society [15:33]</li><li>The value of community for entrepreneurs [16:36]</li><li>Tips for corporate refugees to advance in their business [17:50]</li></ul><br/><p>Learn more about Jessica at <a href="https://www.aiexplorers.io/" target="_blank">https://www.aiexplorers.io/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join today for exclusive, curated strategy tips from our podcast experts – mastering your path to success starts with one click.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-empower-educators-worldwide-with-ai-tools-and-transform-online-learning-featuring-jessica-spencer]]></link><guid isPermaLink="false">ebc5e4c8-c323-48a1-a1e0-4ce3424054d7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Sep 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/e55da8ac-f11f-4a5b-97df-b90df487a3f4/STP-753-Jessica-Spencer.mp3" length="29296559" type="audio/mpeg"/><itunes:duration>20:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>753</itunes:episode><podcast:episode>753</podcast:episode></item><item><title>How to Use Technical Skills to Create High-Impact Coaching and Newsletters Featuring Troy Larson</title><itunes:title>How to Use Technical Skills to Create High-Impact Coaching and Newsletters Featuring Troy Larson</itunes:title><description><![CDATA[<p>Troy Larson has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.</p><p>In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.</p><p>In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage your technical expertise to create impactful coaching programs and newsletters.</p><p>Troy and I discuss:</p><ul><li>Troy's journey from a Commodore 64 to founding his own business [02:33]</li><li>The motivation behind launching the Unique VA Experience in 2022 [03:15]</li><li>The challenges faced and lessons learned in the VA coaching realm [04:00]</li><li>The significance of embracing uniqueness in career coaching [04:49]</li><li>Structuring monthly internship programs for VAs [05:20]</li><li>The iterative process and unexpected successes, like the bootcamp initiative [07:00]</li><li>Harnessing community for entrepreneurial support and development [08:00]</li><li>The benefits of using OKRs (Objectives and Key Results) in a community context [11:00]</li><li>The public accountability effect of OKRs and the peer pressure involved [12:56]</li><li>What corporate refugees can learn from using OKRs to achieve their goals [16:12]</li></ul><br/><p>Learn more about Troy at <a href="https://troylarson.com/" target="_blank">https://troylarson.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe today for exclusive, bite-sized strategy advice from our podcast experts – achieving success has never been this easy with just one click!</p>]]></description><content:encoded><![CDATA[<p>Troy Larson has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.</p><p>In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.</p><p>In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.</p><p>In today’s episode of Smashing the Plateau, you will learn how to leverage your technical expertise to create impactful coaching programs and newsletters.</p><p>Troy and I discuss:</p><ul><li>Troy's journey from a Commodore 64 to founding his own business [02:33]</li><li>The motivation behind launching the Unique VA Experience in 2022 [03:15]</li><li>The challenges faced and lessons learned in the VA coaching realm [04:00]</li><li>The significance of embracing uniqueness in career coaching [04:49]</li><li>Structuring monthly internship programs for VAs [05:20]</li><li>The iterative process and unexpected successes, like the bootcamp initiative [07:00]</li><li>Harnessing community for entrepreneurial support and development [08:00]</li><li>The benefits of using OKRs (Objectives and Key Results) in a community context [11:00]</li><li>The public accountability effect of OKRs and the peer pressure involved [12:56]</li><li>What corporate refugees can learn from using OKRs to achieve their goals [16:12]</li></ul><br/><p>Learn more about Troy at <a href="https://troylarson.com/" target="_blank">https://troylarson.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Subscribe today for exclusive, bite-sized strategy advice from our podcast experts – achieving success has never been this easy with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-technical-skills-to-create-high-impact-coaching-and-newsletters-featuring-troy-larson]]></link><guid isPermaLink="false">fd7e9510-7808-4307-89c0-dc7f0fb9291d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Sep 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b4d93d76-9db6-4814-99c7-1a8f69a235db/STP752-Troy-Larson.mp3" length="31008682" type="audio/mpeg"/><itunes:duration>21:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>752</itunes:episode><podcast:episode>752</podcast:episode></item><item><title>How to Build a Successful Business and Triple Your Income Featuring Tina Collura</title><itunes:title>How to Build a Successful Business and Triple Your Income Featuring Tina Collura</itunes:title><description><![CDATA[<p>Tina Collura is an award-winning Productivity and Business Development Coach who leverages over 14 years of entrepreneurial expertise to drive businesses from surviving to thriving. Through personalized consultations, she helps business owners develop growth models that secure deals and triple entrepreneurs' income swiftly.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the challenges solopreneurs face when transitioning from corporate careers to successful entrepreneurship.</p><p>Tina and I discuss:</p><ul><li><span style="background-color: transparent">Common struggles for solopreneurs [00:02:00]</span></li><li><span style="background-color: transparent">The importance of self-marketing and networking [00:02:27]</span></li><li><span style="background-color: transparent">Developing the right mindset and discipline [00:04:00]</span></li><li><span style="background-color: transparent">Steps to initiate and test your business model [00:04:33]</span></li><li><span style="background-color: transparent">Running pilot sessions and gathering feedback [00:05:45]</span></li><li><span style="background-color: transparent">Building confidence and the value of persistence [00:07:00]</span></li><li><span style="background-color: transparent">Differences in selling as an entrepreneur [00:08:30]</span></li><li><span style="background-color: transparent">The impact of building strong relationships [00:09:32]</span></li><li><span style="background-color: transparent">Tina's career journey and key learnings [00:10:48]</span></li><li><span style="background-color: transparent">The significance of community for entrepreneurs [00:17:00]</span></li></ul><br/><p>Learn more about Tina at <a href="https://hihello.me/p/abf99156-04af-433a-abbc-44ceeddcfcb7" target="_blank">https://hihello.me/p/abf99156-04af-433a-abbc-44ceeddcfcb7</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive, streamlined strategy insights from our podcast experts—one click to start mastering your path to success!</p>]]></description><content:encoded><![CDATA[<p>Tina Collura is an award-winning Productivity and Business Development Coach who leverages over 14 years of entrepreneurial expertise to drive businesses from surviving to thriving. Through personalized consultations, she helps business owners develop growth models that secure deals and triple entrepreneurs' income swiftly.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the challenges solopreneurs face when transitioning from corporate careers to successful entrepreneurship.</p><p>Tina and I discuss:</p><ul><li><span style="background-color: transparent">Common struggles for solopreneurs [00:02:00]</span></li><li><span style="background-color: transparent">The importance of self-marketing and networking [00:02:27]</span></li><li><span style="background-color: transparent">Developing the right mindset and discipline [00:04:00]</span></li><li><span style="background-color: transparent">Steps to initiate and test your business model [00:04:33]</span></li><li><span style="background-color: transparent">Running pilot sessions and gathering feedback [00:05:45]</span></li><li><span style="background-color: transparent">Building confidence and the value of persistence [00:07:00]</span></li><li><span style="background-color: transparent">Differences in selling as an entrepreneur [00:08:30]</span></li><li><span style="background-color: transparent">The impact of building strong relationships [00:09:32]</span></li><li><span style="background-color: transparent">Tina's career journey and key learnings [00:10:48]</span></li><li><span style="background-color: transparent">The significance of community for entrepreneurs [00:17:00]</span></li></ul><br/><p>Learn more about Tina at <a href="https://hihello.me/p/abf99156-04af-433a-abbc-44ceeddcfcb7" target="_blank">https://hihello.me/p/abf99156-04af-433a-abbc-44ceeddcfcb7</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive, streamlined strategy insights from our podcast experts—one click to start mastering your path to success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-successful-business-and-triple-your-income-featuring-tina-collura]]></link><guid isPermaLink="false">6f344df2-c4c4-4bf0-b4a5-5051cb745850</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Sep 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/600f4656-9a15-4f82-be03-88072d4ba410/STP751-Tina-Collura.mp3" length="20020185" type="audio/mpeg"/><itunes:duration>20:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>751</itunes:episode><podcast:episode>751</podcast:episode></item><item><title>How to Enhance Your Online Presence and Transition to Entrepreneurship Successfully Featuring Ahsan Karim</title><itunes:title>How to Enhance Your Online Presence and Transition to Entrepreneurship Successfully Featuring Ahsan Karim</itunes:title><description><![CDATA[<p>Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing.</p><p>In today's episode of Smashing the Plateau, you will learn about the journey of transitioning from a corporate career to becoming a successful entrepreneur and the importance of building an online presence.</p><p>Asan and I discuss:</p><ul><li>What triggered Asan's interest in being an entrepreneur&nbsp;</li><li>His first experience as an entrepreneur</li><li>How he learned marketing</li><li>His ideal client for Light Vision Group&nbsp;</li><li>The role of community in entrepreneurship&nbsp;</li><li>Upcoming projects to help entrepreneurs enhance their online presence&nbsp;</li></ul><br/><p>Learn more about Asan at <a href="https://lightvisiongroup.com/" rel="noopener noreferrer" target="_blank">https://lightvisiongroup.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscribers for exclusive, concise strategy tips from our podcast experts – your path to success starts with a single click!</p>]]></description><content:encoded><![CDATA[<p>Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing.</p><p>In today's episode of Smashing the Plateau, you will learn about the journey of transitioning from a corporate career to becoming a successful entrepreneur and the importance of building an online presence.</p><p>Asan and I discuss:</p><ul><li>What triggered Asan's interest in being an entrepreneur&nbsp;</li><li>His first experience as an entrepreneur</li><li>How he learned marketing</li><li>His ideal client for Light Vision Group&nbsp;</li><li>The role of community in entrepreneurship&nbsp;</li><li>Upcoming projects to help entrepreneurs enhance their online presence&nbsp;</li></ul><br/><p>Learn more about Asan at <a href="https://lightvisiongroup.com/" rel="noopener noreferrer" target="_blank">https://lightvisiongroup.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscribers for exclusive, concise strategy tips from our podcast experts – your path to success starts with a single click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-enhance-your-online-presence-and-transition-to-entrepreneurship-successfully-featuring-ahsan-karim]]></link><guid isPermaLink="false">ed7cfd5a-e607-4bd8-a931-fd941f77fea9</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Sep 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/969f69f9-066e-47b9-8073-9a78c61a7809/STP711-Ahsan-Karim-v2.mp3" length="23191761" type="audio/mpeg"/><itunes:duration>24:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>750</itunes:episode><podcast:episode>750</podcast:episode></item><item><title>How to Build a Business by Adapting Corporate Skills and Embracing Risk Featuring Erin Marcus</title><itunes:title>How to Build a Business by Adapting Corporate Skills and Embracing Risk Featuring Erin Marcus</itunes:title><description><![CDATA[<p>Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners achieve the financial and emotional freedom they need to build a business and life they’re proud of.</p><p>In today's episode of Smashing the Plateau, you will learn how to unlearn corporate habits and develop a mindset for entrepreneurial success.</p><p>Erin and I discuss:</p><ul><li>The necessary unlearning process from corporate to entrepreneurship&nbsp;</li><li>Utilizing corporate skills like delegation in small business&nbsp;</li><li>The importance of risk tolerance and testing in the marketplace</li><li>Overcoming ego and adapting to creating your own path&nbsp;</li><li>The significance of mindset in achieving business goals&nbsp;</li><li>Strategies for dealing with financial and self-worth challenges&nbsp;</li><li>The role of community and networking in entrepreneurial success&nbsp;</li></ul><br/><p>Learn more about Erin at:</p><p><a href="https://conqueryourbusiness.com/" target="_blank">Conquer Your Business | Erin Marcus | Business Consulting</a></p><p><a href="https://www.instagram.com/erinmarcusconqueryourbusiness/" target="_blank">Instagram (@erinmarcusconqueryourbusiness)</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/erinmarcusconqueryourbusiness/" target="_blank">https://www.linkedin.com/in/erinmarcusconqueryourbusiness/</a></p><p>Facebook: <a href="https://www.facebook.com/erin.marcus.3" target="_blank">https://www.facebook.com/erin.marcus.3</a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCLFD-aM6LmA10FQ" target="_blank">https://www.youtube.com/channel/UCLFD-aM6LmA10FQ</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Get exclusive access to expertly curated strategy tips from our podcast – streamline your path to success with just one click!</p>]]></description><content:encoded><![CDATA[<p>Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners achieve the financial and emotional freedom they need to build a business and life they’re proud of.</p><p>In today's episode of Smashing the Plateau, you will learn how to unlearn corporate habits and develop a mindset for entrepreneurial success.</p><p>Erin and I discuss:</p><ul><li>The necessary unlearning process from corporate to entrepreneurship&nbsp;</li><li>Utilizing corporate skills like delegation in small business&nbsp;</li><li>The importance of risk tolerance and testing in the marketplace</li><li>Overcoming ego and adapting to creating your own path&nbsp;</li><li>The significance of mindset in achieving business goals&nbsp;</li><li>Strategies for dealing with financial and self-worth challenges&nbsp;</li><li>The role of community and networking in entrepreneurial success&nbsp;</li></ul><br/><p>Learn more about Erin at:</p><p><a href="https://conqueryourbusiness.com/" target="_blank">Conquer Your Business | Erin Marcus | Business Consulting</a></p><p><a href="https://www.instagram.com/erinmarcusconqueryourbusiness/" target="_blank">Instagram (@erinmarcusconqueryourbusiness)</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/erinmarcusconqueryourbusiness/" target="_blank">https://www.linkedin.com/in/erinmarcusconqueryourbusiness/</a></p><p>Facebook: <a href="https://www.facebook.com/erin.marcus.3" target="_blank">https://www.facebook.com/erin.marcus.3</a></p><p>Youtube: <a href="https://www.youtube.com/channel/UCLFD-aM6LmA10FQ" target="_blank">https://www.youtube.com/channel/UCLFD-aM6LmA10FQ</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" target="_blank">The Smashing the Plateau Community&nbsp;&nbsp;</a></p><p>Get exclusive access to expertly curated strategy tips from our podcast – streamline your path to success with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-business-by-adapting-corporate-skills-and-embracing-risk-featuring-erin-marcus]]></link><guid isPermaLink="false">ad94cff9-48eb-4488-88de-7b446120dfc1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 Aug 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/22513357-95fa-48b9-a681-0ad913bc48d2/STP-749-Erin-Marcus.mp3" length="24321381" type="audio/mpeg"/><itunes:duration>25:20</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>749</itunes:episode><podcast:episode>749</podcast:episode></item><item><title>How to Apply Basic Work Design Principles for Organizational Success Featuring Thomas Bertels</title><itunes:title>How to Apply Basic Work Design Principles for Organizational Success Featuring Thomas Bertels</itunes:title><description><![CDATA[<p>Thomas Bertels is a management consultant and business transformation expert on a mission to make work more productive, valuable, meaningful, and impactful. He has more than 25 years of experience helping companies across a range of industries, from startups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking.</p><p>Before starting Purpose Works in 2021, Thomas was a founding partner at OXYGY/Valeocon. Earlier in his career, he held leadership roles at Aon Consulting and ABB.</p><p>Thomas has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is <strong>Fixing Work: Designing Jobs Employees Love</strong> (Greenleaf Book Group). He is also the host of the Work Matters podcast, where he explores in conversations with thought leaders and executives what leaders can do to fix work.</p><p>Thomas and I discuss:</p><ul><li>Thomas’s motivation for writing his latest book&nbsp;</li><li>Why Thomas chose to write a business fable&nbsp;</li><li>The process of writing an allegory</li><li>Differences between writing an allegory and a traditional business book&nbsp;</li><li>The impact Thomas hopes his book will have&nbsp;</li><li>The connection between the book and Thomas’s business&nbsp;</li><li>Challenges Thomas foresees for thought leaders today&nbsp;</li><li>What successful consultants do differently&nbsp;</li><li>How Thomas would start his consulting business today&nbsp;</li><li>Basic principles of the work design framework</li><li>The role of community in achieving professional success&nbsp;</li></ul><br/><p>Learn more about Thomas Bertels at:</p><ul><li><em>Homepage</em><a href="http://www.purpose.works/" target="_blank"><em> </em></a><a href="http://www.purpose.works" target="_blank"><em>www.purpose.works</em></a></li><li><em>&nbsp;Book Site</em><a href="http://www.fixing-work.com/" target="_blank"><em> </em></a><a href="http://www.fixing-work.com" target="_blank"><em>www.fixing-work.com</em></a></li><li><em>&nbsp;Newsletter </em><a href="http://purposeworks.substack.com" target="_blank"><em>purposeworks.substack.com</em></a></li><li><em>&nbsp;Diagnostic</em><a href="http://www.mymojo.works/" target="_blank"><em> </em></a><a href="http://www.mymojo.works" target="_blank"><em>www.mymojo.works</em></a></li><li><em>&nbsp;Podcast</em><a href="https://www.youtube.com/@WorkMatterspodcast" target="_blank"><em> https://www.youtube.com/@WorkMatterspodcast</em></a></li><li><em>&nbsp;LinkedIn: </em><a href="https://www.linkedin.com/in/thomasbertels/" target="_blank"><em> https://www.linkedin.com/in/thomasbertels/</em></a>, <a href="https://www.linkedin.com/company/purpose-works-consulting/" target="_blank"><em>https://www.linkedin.com/company/purpose-works-consulting</em></a></li></ul><br/><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now to receive expert strategy tips from our podcast—your success is just a click away!</p>]]></description><content:encoded><![CDATA[<p>Thomas Bertels is a management consultant and business transformation expert on a mission to make work more productive, valuable, meaningful, and impactful. He has more than 25 years of experience helping companies across a range of industries, from startups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking.</p><p>Before starting Purpose Works in 2021, Thomas was a founding partner at OXYGY/Valeocon. Earlier in his career, he held leadership roles at Aon Consulting and ABB.</p><p>Thomas has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is <strong>Fixing Work: Designing Jobs Employees Love</strong> (Greenleaf Book Group). He is also the host of the Work Matters podcast, where he explores in conversations with thought leaders and executives what leaders can do to fix work.</p><p>Thomas and I discuss:</p><ul><li>Thomas’s motivation for writing his latest book&nbsp;</li><li>Why Thomas chose to write a business fable&nbsp;</li><li>The process of writing an allegory</li><li>Differences between writing an allegory and a traditional business book&nbsp;</li><li>The impact Thomas hopes his book will have&nbsp;</li><li>The connection between the book and Thomas’s business&nbsp;</li><li>Challenges Thomas foresees for thought leaders today&nbsp;</li><li>What successful consultants do differently&nbsp;</li><li>How Thomas would start his consulting business today&nbsp;</li><li>Basic principles of the work design framework</li><li>The role of community in achieving professional success&nbsp;</li></ul><br/><p>Learn more about Thomas Bertels at:</p><ul><li><em>Homepage</em><a href="http://www.purpose.works/" target="_blank"><em> </em></a><a href="http://www.purpose.works" target="_blank"><em>www.purpose.works</em></a></li><li><em>&nbsp;Book Site</em><a href="http://www.fixing-work.com/" target="_blank"><em> </em></a><a href="http://www.fixing-work.com" target="_blank"><em>www.fixing-work.com</em></a></li><li><em>&nbsp;Newsletter </em><a href="http://purposeworks.substack.com" target="_blank"><em>purposeworks.substack.com</em></a></li><li><em>&nbsp;Diagnostic</em><a href="http://www.mymojo.works/" target="_blank"><em> </em></a><a href="http://www.mymojo.works" target="_blank"><em>www.mymojo.works</em></a></li><li><em>&nbsp;Podcast</em><a href="https://www.youtube.com/@WorkMatterspodcast" target="_blank"><em> https://www.youtube.com/@WorkMatterspodcast</em></a></li><li><em>&nbsp;LinkedIn: </em><a href="https://www.linkedin.com/in/thomasbertels/" target="_blank"><em> https://www.linkedin.com/in/thomasbertels/</em></a>, <a href="https://www.linkedin.com/company/purpose-works-consulting/" target="_blank"><em>https://www.linkedin.com/company/purpose-works-consulting</em></a></li></ul><br/><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now to receive expert strategy tips from our podcast—your success is just a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-apply-basic-work-design-principles-for-organizational-success-featuring-thomas-bertels]]></link><guid isPermaLink="false">57864499-657a-4a13-9bdd-8edb3383a697</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 Aug 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8beb7210-f908-42af-a391-4ec0161adca3/STP748-Thomas-Bertels-V2.mp3" length="23631454" type="audio/mpeg"/><itunes:duration>24:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>748</itunes:episode><podcast:episode>748</podcast:episode></item><item><title>How to Shift from Self-Employment to Entrepreneurship in the Translation Industry Featuring Jason Willis-Lee</title><itunes:title>How to Shift from Self-Employment to Entrepreneurship in the Translation Industry Featuring Jason Willis-Lee</itunes:title><description><![CDATA[<p>Jason Willis-Lee is a popular translator trainer and has given presentations on various business topics aimed at freelance translators and interpreters for ProZ, BP, CIOL, and Training for Translators. He co-founded the Collaborative Networking Translation Project, Medico-legal Translations (<a href="http://www.medicolegaltranslations.com" target="_blank">www.medicolegaltranslations.com</a>). As a solopreneur, he recently launched a podcast called 'How to Find More Direct Clients,' aimed at early career professional linguists, and he uses his professional expertise to run the 'How to Find More Direct Clients' online course."</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the evolving landscape of the translation industry and leverage your expertise to build a successful business.</p><p>Jason and I discuss:</p><ul><li>What motivated Jason to go solo</li><li>The transition from generalist to specialist&nbsp;</li><li>The difference between being self-employed and entrepreneurial</li><li>How Jason stretches himself through entrepreneurship&nbsp;</li><li>Navigating the challenges in the translation industry</li><li>The importance of leveraging AI and technology</li><li>The role of community in business growth</li><li>Personal branding and its significance for freelancers&nbsp;</li></ul><br/><p>Learn more about Jason at <a href="https://entrepreneurialtranslator.com/training-for-translators/" target="_blank">https://entrepreneurialtranslator.com/training-for-translators/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access to expertly curated strategy tips by subscribing now – achieving success is just a click away!</p>]]></description><content:encoded><![CDATA[<p>Jason Willis-Lee is a popular translator trainer and has given presentations on various business topics aimed at freelance translators and interpreters for ProZ, BP, CIOL, and Training for Translators. He co-founded the Collaborative Networking Translation Project, Medico-legal Translations (<a href="http://www.medicolegaltranslations.com" target="_blank">www.medicolegaltranslations.com</a>). As a solopreneur, he recently launched a podcast called 'How to Find More Direct Clients,' aimed at early career professional linguists, and he uses his professional expertise to run the 'How to Find More Direct Clients' online course."</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the evolving landscape of the translation industry and leverage your expertise to build a successful business.</p><p>Jason and I discuss:</p><ul><li>What motivated Jason to go solo</li><li>The transition from generalist to specialist&nbsp;</li><li>The difference between being self-employed and entrepreneurial</li><li>How Jason stretches himself through entrepreneurship&nbsp;</li><li>Navigating the challenges in the translation industry</li><li>The importance of leveraging AI and technology</li><li>The role of community in business growth</li><li>Personal branding and its significance for freelancers&nbsp;</li></ul><br/><p>Learn more about Jason at <a href="https://entrepreneurialtranslator.com/training-for-translators/" target="_blank">https://entrepreneurialtranslator.com/training-for-translators/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access to expertly curated strategy tips by subscribing now – achieving success is just a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-shift-from-self-employment-to-entrepreneurship-in-the-translation-industry-featuring-jason-willis-lee]]></link><guid isPermaLink="false">49558262-e520-45b0-bdf7-fef5373a5632</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 Aug 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/0fe55892-5888-4628-8158-55f839e1988e/STP747-Jason-Willie-Lee.mp3" length="24164247" type="audio/mpeg"/><itunes:duration>25:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>747</itunes:episode><podcast:episode>747</podcast:episode></item><item><title>How to Design Effective Business Processes and Focus on Productized Services Featuring Wayne Pelletier</title><itunes:title>How to Design Effective Business Processes and Focus on Productized Services Featuring Wayne Pelletier</itunes:title><description><![CDATA[<p>After 25 years as a creative professional, Wayne founded Resonant Pixel Company just three years ago. The business experienced some early rapid growth, but it wasn't the business Wayne wanted. He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transition from rapid early growth to a business model that aligns with your values and goals.</p><p>Wayne and I discuss:</p><ul><li>How Wayne transitioned from unemployment to starting his business [03:00]</li><li>Realizing the need to change his initial business model [04:49]</li><li>Narrowing the focus and shedding off certain technologies [06:00]</li><li>The importance of building processes and hiring [05:43]</li><li>How to design effective business processes [09:01]</li><li>Wayne's approach to hiring and testing new hires [10:48]</li><li>Examples of unexpected wins in hiring [12:43]</li><li>The benefits of having a subscription-based revenue model [19:00]</li><li>Wayne’s ideal client profile [20:00]</li><li>Future plans and goals for Resonant Pixel Company [21:42]</li><li>The importance of being part of a community like Smashing the Plateau [22:46]</li></ul><br/><p>Learn more about Wayne at: <a href="https://resonantpixel.co/" rel="noopener noreferrer" target="_blank">https://resonantpixel.co/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock exclusive, succinct strategy insights by subscribing now – mastering your success pathway is just a single click away!</p>]]></description><content:encoded><![CDATA[<p>After 25 years as a creative professional, Wayne founded Resonant Pixel Company just three years ago. The business experienced some early rapid growth, but it wasn't the business Wayne wanted. He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transition from rapid early growth to a business model that aligns with your values and goals.</p><p>Wayne and I discuss:</p><ul><li>How Wayne transitioned from unemployment to starting his business [03:00]</li><li>Realizing the need to change his initial business model [04:49]</li><li>Narrowing the focus and shedding off certain technologies [06:00]</li><li>The importance of building processes and hiring [05:43]</li><li>How to design effective business processes [09:01]</li><li>Wayne's approach to hiring and testing new hires [10:48]</li><li>Examples of unexpected wins in hiring [12:43]</li><li>The benefits of having a subscription-based revenue model [19:00]</li><li>Wayne’s ideal client profile [20:00]</li><li>Future plans and goals for Resonant Pixel Company [21:42]</li><li>The importance of being part of a community like Smashing the Plateau [22:46]</li></ul><br/><p>Learn more about Wayne at: <a href="https://resonantpixel.co/" rel="noopener noreferrer" target="_blank">https://resonantpixel.co/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock exclusive, succinct strategy insights by subscribing now – mastering your success pathway is just a single click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-design-effective-business-processes-and-focus-on-productized-services-featuring-wayne-pelletier]]></link><guid isPermaLink="false">062ecd5c-bc4c-44b2-bb53-40b0cb0a6420</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 Aug 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/41ee0bdb-e8f8-4fe9-be1b-2cd185518853/v2-STP746-Wayne-Pelletier.mp3" length="25202981" type="audio/mpeg"/><itunes:duration>26:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>746</itunes:episode><podcast:episode>746</podcast:episode></item><item><title>How to Transition to Entrepreneurship with Effective Delegation Featuring Kyle Walburn</title><itunes:title>How to Transition to Entrepreneurship with Effective Delegation Featuring Kyle Walburn</itunes:title><description><![CDATA[<p>Kyle Walbrun is the Founder and CEO of EfficientAide, an assistant company. He is deeply passionate about helping professionals work effectively and proficiently through a proven process of delegation. Throughout his career, Kyle has partnered with a broad range of business leaders, strategizing on how to buy back their time and eliminate worry.</p><p>In today's episode of Smashing the Plateau, you will discover the strategies behind Effective Delegation with Kyle Walbrun, the founder and CEO of EfficientAide. Kyle shares his expertise on enabling professionals to work more effectively and proficiently through a systematic approach to delegation.</p><p>Kyle and I discuss:</p><ul><li>The challenges corporate refugees face when transitioning to entrepreneurship</li><li>How to overcome the hesitation of letting go and start delegating</li><li>Assessing costs and the return on investment (ROI) of delegation</li><li>The types of tasks business leaders should delegate first</li><li>A transformative story of a client who mastered delegation</li><li>How Kyle utilizes thought partners and community to excel in his business</li><li>Where listeners can learn more about Kyle and EfficientAide</li></ul><br/><p>Learn more about Kyle at <a href="http://www.efficientaide.com/" rel="noopener noreferrer" target="_blank">http://www.EfficientAide.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Make sure to subscribe for immediate access to expert strategy tips that are concise and curated – your success story starts with one click.</p>]]></description><content:encoded><![CDATA[<p>Kyle Walbrun is the Founder and CEO of EfficientAide, an assistant company. He is deeply passionate about helping professionals work effectively and proficiently through a proven process of delegation. Throughout his career, Kyle has partnered with a broad range of business leaders, strategizing on how to buy back their time and eliminate worry.</p><p>In today's episode of Smashing the Plateau, you will discover the strategies behind Effective Delegation with Kyle Walbrun, the founder and CEO of EfficientAide. Kyle shares his expertise on enabling professionals to work more effectively and proficiently through a systematic approach to delegation.</p><p>Kyle and I discuss:</p><ul><li>The challenges corporate refugees face when transitioning to entrepreneurship</li><li>How to overcome the hesitation of letting go and start delegating</li><li>Assessing costs and the return on investment (ROI) of delegation</li><li>The types of tasks business leaders should delegate first</li><li>A transformative story of a client who mastered delegation</li><li>How Kyle utilizes thought partners and community to excel in his business</li><li>Where listeners can learn more about Kyle and EfficientAide</li></ul><br/><p>Learn more about Kyle at <a href="http://www.efficientaide.com/" rel="noopener noreferrer" target="_blank">http://www.EfficientAide.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Make sure to subscribe for immediate access to expert strategy tips that are concise and curated – your success story starts with one click.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transition-to-entrepreneurship-with-effective-delegation-featuring-kyle-walburn]]></link><guid isPermaLink="false">bfbc8f62-f02e-417e-a5cc-75cdc3d0b23b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 Jul 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b29a302d-cab3-4a58-aa64-b292a5f2a183/STP-745-Kyle-Walbrun-v2.mp3" length="24117123" type="audio/mpeg"/><itunes:duration>25:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>745</itunes:episode><podcast:episode>745</podcast:episode></item><item><title>How to Navigate Mid-Sized Business Challenges for Growth Featuring Phillip Brown</title><itunes:title>How to Navigate Mid-Sized Business Challenges for Growth Featuring Phillip Brown</itunes:title><description><![CDATA[<p>Phillip Brown is the founder of Blue Pit, Inc., a software consulting firm dedicated to improving business process automation. Throughout his career, Phillip has forged impactful partnerships with renowned organizations, including Disney, Harley Davidson, and NASA, leveraging his expertise to revolutionize their operations.&nbsp;</p><p>His dedication lies in empowering mid-sized enterprises that grapple with challenges such as over-budget projects, organizational chaos, and high employee turnover. By implementing intuitive processes, Philip helps businesses regain control over their project management, supercharge their return on investment, and cultivate a work environment that attracts and retains top talent.</p><p>In today's episode of Smashing the Plateau, you will learn strategies for scaling your business effectively and creating a sustainable and attractive company culture.</p><p>Phillip and I discuss:</p><ul><li>The transition from employee to entrepreneur</li><li>Tackling the unique challenges faced by mid-sized businesses</li><li>The art of foreseeing potential issues and implementing change management</li><li>Strategies for fostering effective communication within teams</li><li>The importance of building a consulting business based on relationships</li><li>Leveraging networking and conferences for business development</li><li>The role of AI and automation in crafting efficient business processes</li><li>How community and communication can propel business success</li></ul><br/><p>Learn more about Phil at <a href="http://www.bluepit.com" rel="noopener noreferrer" target="_blank">www.bluepit.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Enlist now for bespoke access to concentrated strategy wisdom from our podcast authorities – elevate your success journey with just one click!</p>]]></description><content:encoded><![CDATA[<p>Phillip Brown is the founder of Blue Pit, Inc., a software consulting firm dedicated to improving business process automation. Throughout his career, Phillip has forged impactful partnerships with renowned organizations, including Disney, Harley Davidson, and NASA, leveraging his expertise to revolutionize their operations.&nbsp;</p><p>His dedication lies in empowering mid-sized enterprises that grapple with challenges such as over-budget projects, organizational chaos, and high employee turnover. By implementing intuitive processes, Philip helps businesses regain control over their project management, supercharge their return on investment, and cultivate a work environment that attracts and retains top talent.</p><p>In today's episode of Smashing the Plateau, you will learn strategies for scaling your business effectively and creating a sustainable and attractive company culture.</p><p>Phillip and I discuss:</p><ul><li>The transition from employee to entrepreneur</li><li>Tackling the unique challenges faced by mid-sized businesses</li><li>The art of foreseeing potential issues and implementing change management</li><li>Strategies for fostering effective communication within teams</li><li>The importance of building a consulting business based on relationships</li><li>Leveraging networking and conferences for business development</li><li>The role of AI and automation in crafting efficient business processes</li><li>How community and communication can propel business success</li></ul><br/><p>Learn more about Phil at <a href="http://www.bluepit.com" rel="noopener noreferrer" target="_blank">www.bluepit.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Enlist now for bespoke access to concentrated strategy wisdom from our podcast authorities – elevate your success journey with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-navigate-mid-sized-business-challenges-for-growth-featuring-phillip-brown]]></link><guid isPermaLink="false">89752a23-0064-429a-ba1a-46650b5c2c49</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 Jul 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/928a4113-a8f4-41ec-b9b8-4822016d3784/STP-744-Phillip-Brown-V2.mp3" length="22926357" type="audio/mpeg"/><itunes:duration>23:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>744</itunes:episode><podcast:episode>744</podcast:episode></item><item><title>How to Hit the Million Mark as a Video Freelancer Featuring Ron Desi</title><itunes:title>How to Hit the Million Mark as a Video Freelancer Featuring Ron Desi</itunes:title><description><![CDATA[<p>Ron Desi, a full-time freelancer on Fiverr, has just crossed the million-dollar threshold. He is a video content creator and professional spokesperson, who has also started an off-Fiverr agency offering video services to law firms aiming to attract clients through video. Previously, he worked as an IT consultant and directed a university MBA program.</p><p>In today's episode of Smashing the Plateau, Ron Desi will share how he transformed his career from IT consulting and academia to crushing the million-dollar revenue.</p><p>Ron and I discuss:</p><ul><li>Ron's journey to becoming a freelancer and the slow start on Fiverr</li><li>The decision to leave his full-time job and the safety nets he created</li><li>The strategies that led to his success, including finding a niche with low competition</li><li>The importance of collaboration and joining communities to enhance business growth</li><li>The reasons behind focusing on video services for law firms</li><li>Ron's vision for his business and the advice he offers to corporate refugees</li></ul><br/><p>Learn more about Ron's journey and connect with him on LinkedIn <a href="https://www.linkedin.com/in/rondesi/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/rondesi/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscriber list for unique access to targeted, expert strategy tips from our podcast – your path to mastery is merely a click away!</p>]]></description><content:encoded><![CDATA[<p>Ron Desi, a full-time freelancer on Fiverr, has just crossed the million-dollar threshold. He is a video content creator and professional spokesperson, who has also started an off-Fiverr agency offering video services to law firms aiming to attract clients through video. Previously, he worked as an IT consultant and directed a university MBA program.</p><p>In today's episode of Smashing the Plateau, Ron Desi will share how he transformed his career from IT consulting and academia to crushing the million-dollar revenue.</p><p>Ron and I discuss:</p><ul><li>Ron's journey to becoming a freelancer and the slow start on Fiverr</li><li>The decision to leave his full-time job and the safety nets he created</li><li>The strategies that led to his success, including finding a niche with low competition</li><li>The importance of collaboration and joining communities to enhance business growth</li><li>The reasons behind focusing on video services for law firms</li><li>Ron's vision for his business and the advice he offers to corporate refugees</li></ul><br/><p>Learn more about Ron's journey and connect with him on LinkedIn <a href="https://www.linkedin.com/in/rondesi/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/rondesi/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscriber list for unique access to targeted, expert strategy tips from our podcast – your path to mastery is merely a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-hit-the-million-mark-as-a-video-freelancer-featuring-ron-desi]]></link><guid isPermaLink="false">fd59b199-8da5-451c-be13-86af033fbdd2</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 Jul 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/727a6c66-c457-4ef0-95cd-2177a1549255/STP-743-Ron-Desi-V3.mp3" length="22223767" type="audio/mpeg"/><itunes:duration>23:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>743</itunes:episode><podcast:episode>743</podcast:episode></item><item><title>How to Combine Expertise with Coaching for Success Featuring Carla Fowler</title><itunes:title>How to Combine Expertise with Coaching for Success Featuring Carla Fowler</itunes:title><description><![CDATA[<p>Dr. Carla Fowler is an MD, PhD, and an elite executive coach who has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders for the last decade. Carla's unique approach combines the latest research from performance science with timeless best practices to help top performers level up and achieve their goals.</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage your expertise to make significant career pivots and build a successful business model as an executive coach.</p><p>Carla and I discuss:</p><ul><li>Why Carla chose a non-linear career path</li><li>The realization that led her to pivot from medicine</li><li>Embracing high performance outside of traditional systems</li><li>Dealing with resistance and misunderstandings from others</li><li>Why she decided against structured coaching programs</li><li>How brutal focus helps in building a business</li><li>Networking strategies for building a new career</li><li>The challenge of selling as a new entrepreneur</li></ul><br/><p>Learn more about Carla at <a href="http://www.thaxa.com" rel="noopener noreferrer" target="_blank">www.thaxa.com</a> and <a href="https://www.thaxa.com/p/smashing-the-plateau" rel="noopener noreferrer" target="_blank">https://www.thaxa.com/p/smashing-the-plateau</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Secure your subscription for firsthand access to our expert-curated, concise strategic wisdom on our podcast – unlocking your success story is only one click apart!</p>]]></description><content:encoded><![CDATA[<p>Dr. Carla Fowler is an MD, PhD, and an elite executive coach who has been a secret weapon for scores of CEOs, entrepreneurs, and other senior leaders for the last decade. Carla's unique approach combines the latest research from performance science with timeless best practices to help top performers level up and achieve their goals.</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage your expertise to make significant career pivots and build a successful business model as an executive coach.</p><p>Carla and I discuss:</p><ul><li>Why Carla chose a non-linear career path</li><li>The realization that led her to pivot from medicine</li><li>Embracing high performance outside of traditional systems</li><li>Dealing with resistance and misunderstandings from others</li><li>Why she decided against structured coaching programs</li><li>How brutal focus helps in building a business</li><li>Networking strategies for building a new career</li><li>The challenge of selling as a new entrepreneur</li></ul><br/><p>Learn more about Carla at <a href="http://www.thaxa.com" rel="noopener noreferrer" target="_blank">www.thaxa.com</a> and <a href="https://www.thaxa.com/p/smashing-the-plateau" rel="noopener noreferrer" target="_blank">https://www.thaxa.com/p/smashing-the-plateau</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Secure your subscription for firsthand access to our expert-curated, concise strategic wisdom on our podcast – unlocking your success story is only one click apart!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-combine-expertise-with-coaching-for-success-featuring-carla-fowler]]></link><guid isPermaLink="false">8423e3ae-2384-4ba4-a8c5-fc834707fe32</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 Jul 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/68889ab6-3111-4b25-be12-76782dea5a2c/v2-STP742-Carla-Fowler.mp3" length="24391722" type="audio/mpeg"/><itunes:duration>25:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>742</itunes:episode><podcast:episode>742</podcast:episode></item><item><title>How to Break Free from Job Titles to Personal Identity Featuring Dr. Mira Brancu</title><itunes:title>How to Break Free from Job Titles to Personal Identity Featuring Dr. Mira Brancu</itunes:title><description><![CDATA[<p>Dr. Mira Brancu is a consulting and coaching psychologist specializing in leadership identity development and in building adaptive, cohesive, high-performing teams. She is also an Associate Professor, the author of "The Millennials Guide to Workplace Politics," a "Psychology Today" columnist for the blog series "A New Look at Women’s Leadership," and the host of "The Hard Skills" internet radio show and podcast. Her award-winning social impact firm, Towerscope, focuses on empowering and elevating women in leadership within the education and innovation industries.</p><p>In today's episode of Smashing the Plateau, you will learn about the intricacies of leadership and identity, especially the challenges women face in the corporate sphere and the liberating journey of defining your career and leadership path.</p><p>Dr. Mira and I discuss:</p><ul><li>The link between job titles and personal identity</li><li>The freedom and creativity in starting your own business</li><li>The experience of high achievers leaving the corporate world</li><li>The challenge of separating personal identity from job roles</li><li>Navigating leadership ambivalence among high-potential women</li><li>Deciding whether to continue on the leadership track</li><li>The impact of societal expectations on career decisions</li><li>Strategies for tuning out unhelpful advice from others</li><li>Adjusting to a sudden lack of structure after a career change</li><li>Tips on joining and engaging with communities</li></ul><br/><p>Learn more about Dr. Mira Brancu at <a href="http://www.gotowerscope.com/" rel="noopener noreferrer" target="_blank">http://www.gotowerscope.com/</a> and join the Tower Scope Leadership Academy for a special offer.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive entry to select, streamlined advice from our podcast specialists by subscribing now – a single click can pave your way to success!</p>]]></description><content:encoded><![CDATA[<p>Dr. Mira Brancu is a consulting and coaching psychologist specializing in leadership identity development and in building adaptive, cohesive, high-performing teams. She is also an Associate Professor, the author of "The Millennials Guide to Workplace Politics," a "Psychology Today" columnist for the blog series "A New Look at Women’s Leadership," and the host of "The Hard Skills" internet radio show and podcast. Her award-winning social impact firm, Towerscope, focuses on empowering and elevating women in leadership within the education and innovation industries.</p><p>In today's episode of Smashing the Plateau, you will learn about the intricacies of leadership and identity, especially the challenges women face in the corporate sphere and the liberating journey of defining your career and leadership path.</p><p>Dr. Mira and I discuss:</p><ul><li>The link between job titles and personal identity</li><li>The freedom and creativity in starting your own business</li><li>The experience of high achievers leaving the corporate world</li><li>The challenge of separating personal identity from job roles</li><li>Navigating leadership ambivalence among high-potential women</li><li>Deciding whether to continue on the leadership track</li><li>The impact of societal expectations on career decisions</li><li>Strategies for tuning out unhelpful advice from others</li><li>Adjusting to a sudden lack of structure after a career change</li><li>Tips on joining and engaging with communities</li></ul><br/><p>Learn more about Dr. Mira Brancu at <a href="http://www.gotowerscope.com/" rel="noopener noreferrer" target="_blank">http://www.gotowerscope.com/</a> and join the Tower Scope Leadership Academy for a special offer.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive entry to select, streamlined advice from our podcast specialists by subscribing now – a single click can pave your way to success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-break-free-from-job-titles-to-personal-identity-featuring-dr-mira-brancu]]></link><guid isPermaLink="false">45488539-66e4-4a93-9a5f-ce3ac13aea80</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 Jul 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c911610c-265c-4dc7-9896-f7ec97f3a3a9/v2-STP741-Mira-Brancu.mp3" length="25705367" type="audio/mpeg"/><itunes:duration>26:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>741</itunes:episode><podcast:episode>741</podcast:episode></item><item><title>How to Create Systems for a Stress-Free and Efficient Business Featuring Ral West</title><itunes:title>How to Create Systems for a Stress-Free and Efficient Business Featuring Ral West</itunes:title><description><![CDATA[<p class="ql-align-justify">Ral West, a seasoned professional with over 40 years of experience, is a multifaceted entrepreneur respected in both the tourism industry and multifamily real estate circles. She is recognized for founding successful businesses, authoring courses, and contributing to various boards. She is also a philanthropist and dynamic speaker. Additionally, she is the founder of Ral West: Livin' The Dream and the creator of a course for entrepreneurs titled “Overcome Overwhelm: Create a Smooth Running Business with Less Stress.”</p><p>In today’s episode of Smashing the Plateau, you will discover how to overcome the challenges of entrepreneurship and create a thriving business with less stress. Ral West, a dynamic entrepreneur with over 40 years of extensive experience, joins us to offer her wisdom on navigating the complex journey of business ownership.</p><p>Ral and I discuss:</p><ul><li>Why high achievers tend to feel overwhelmed and how to counteract it</li><li>The paradox of saying no to increase profitability</li><li>The critical role of prioritizing and focusing for business success</li><li>Strategies for matching your passions with a business model that relieves market pain</li><li>How to leverage your existing network and find mentors when starting a business</li><li>The importance of creating systems to streamline business operations</li><li>Real-world examples of systems Ral has implemented in her businesses</li><li>Ral's inspiration for helping other entrepreneurs at this stage of her life</li><li>How to effectively utilize communities and mentorship when venturing into new territories</li><li>Ral’s personal approach to lifelong entrepreneurship and continuous learning</li></ul><br/><p>Learn more about Ral at <a href="https://www.ralwest.com/" rel="noopener noreferrer" target="_blank">https://www.ralwest.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today for privileged entry to expertly curated, succinct strategies from our podcast gurus – your pathway to success is a mere click away!</p>]]></description><content:encoded><![CDATA[<p class="ql-align-justify">Ral West, a seasoned professional with over 40 years of experience, is a multifaceted entrepreneur respected in both the tourism industry and multifamily real estate circles. She is recognized for founding successful businesses, authoring courses, and contributing to various boards. She is also a philanthropist and dynamic speaker. Additionally, she is the founder of Ral West: Livin' The Dream and the creator of a course for entrepreneurs titled “Overcome Overwhelm: Create a Smooth Running Business with Less Stress.”</p><p>In today’s episode of Smashing the Plateau, you will discover how to overcome the challenges of entrepreneurship and create a thriving business with less stress. Ral West, a dynamic entrepreneur with over 40 years of extensive experience, joins us to offer her wisdom on navigating the complex journey of business ownership.</p><p>Ral and I discuss:</p><ul><li>Why high achievers tend to feel overwhelmed and how to counteract it</li><li>The paradox of saying no to increase profitability</li><li>The critical role of prioritizing and focusing for business success</li><li>Strategies for matching your passions with a business model that relieves market pain</li><li>How to leverage your existing network and find mentors when starting a business</li><li>The importance of creating systems to streamline business operations</li><li>Real-world examples of systems Ral has implemented in her businesses</li><li>Ral's inspiration for helping other entrepreneurs at this stage of her life</li><li>How to effectively utilize communities and mentorship when venturing into new territories</li><li>Ral’s personal approach to lifelong entrepreneurship and continuous learning</li></ul><br/><p>Learn more about Ral at <a href="https://www.ralwest.com/" rel="noopener noreferrer" target="_blank">https://www.ralwest.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today for privileged entry to expertly curated, succinct strategies from our podcast gurus – your pathway to success is a mere click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-systems-for-a-stress-free-and-efficient-business-featuring-ral-west]]></link><guid isPermaLink="false">82edd7df-f830-42e3-8e4f-c7343117dbfb</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Jun 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ac5725af-0695-456b-a014-49af900b5afa/v2-STP740-Ral-West.mp3" length="22132652" type="audio/mpeg"/><itunes:duration>23:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>740</itunes:episode><podcast:episode>740</podcast:episode></item><item><title>How to Craft Long-Term Success with Sustainable Career Strategies Featuring Kathy Oneto</title><itunes:title>How to Craft Long-Term Success with Sustainable Career Strategies Featuring Kathy Oneto</itunes:title><description><![CDATA[<p class="ql-align-justify">Kathy Oneto is an executive and life-work coach committed to helping individuals find success on their terms in both their professional and personal lives. As the founder of Sustainable Ambition and the host of the Sustainable Ambition Podcast, she guides clients to discover motivation in their careers, construct their future life and work arcs, and manage their efforts towards greater resilience and sustainability. In her diverse portfolio career, Kathy also serves as a strategy executive, aiding organizations in cutting through ambiguity and gaining the clarity needed to progress and take sustainable actions.</p><p class="ql-align-justify">In today's episode of Smashing the Plateau, you will learn how to leave your corporate career and develop a sustainable model that brings fulfillment and success on your own terms.</p><p class="ql-align-justify">Kathy and I discuss:</p><ul><li class="ql-align-justify">What inspired Kathy to step out of the corporate world and embrace entrepreneurship</li><li class="ql-align-justify">How her vision of entrepreneurship evolved over time </li><li class="ql-align-justify">The real meaning of sustainable ambition and how it can be a game-changer</li><li class="ql-align-justify">Kathy's journey of building a sustainable ambitious life </li><li class="ql-align-justify">Strategies for professionals who want to craft a fulfilling, long-term career </li><li class="ql-align-justify">The importance of community as a "force multiplier" in your career </li></ul><br/><p class="ql-align-justify">Learn more about Kathy at&nbsp;</p><p>Website:<a href="http://sustainableambition.com" rel="noopener noreferrer" target="_blank"> http://SustainableAmbition.com</a></p><p>Sustainable Ambition Podcast:<a href="http://sustainableambition.com/podcast" rel="noopener noreferrer" target="_blank"> http://SustainableAmbition.com/podcast</a> or <a href="https://bit.ly/sustain-pod" rel="noopener noreferrer" target="_blank">https://bit.ly/sustain-pod</a></p><p>LinkedIn:<a href="http://www.linkedin.com/in/kathy-oneto/" rel="noopener noreferrer" target="_blank"> www.linkedin.com/in/kathy-oneto/</a></p><p class="ql-align-justify">Thank you to our sponsor:</p><p class="ql-align-justify"><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock premium insights and strategic wisdom from our top podcast experts – subscribe today for your gateway to success with just one click!</p>]]></description><content:encoded><![CDATA[<p class="ql-align-justify">Kathy Oneto is an executive and life-work coach committed to helping individuals find success on their terms in both their professional and personal lives. As the founder of Sustainable Ambition and the host of the Sustainable Ambition Podcast, she guides clients to discover motivation in their careers, construct their future life and work arcs, and manage their efforts towards greater resilience and sustainability. In her diverse portfolio career, Kathy also serves as a strategy executive, aiding organizations in cutting through ambiguity and gaining the clarity needed to progress and take sustainable actions.</p><p class="ql-align-justify">In today's episode of Smashing the Plateau, you will learn how to leave your corporate career and develop a sustainable model that brings fulfillment and success on your own terms.</p><p class="ql-align-justify">Kathy and I discuss:</p><ul><li class="ql-align-justify">What inspired Kathy to step out of the corporate world and embrace entrepreneurship</li><li class="ql-align-justify">How her vision of entrepreneurship evolved over time </li><li class="ql-align-justify">The real meaning of sustainable ambition and how it can be a game-changer</li><li class="ql-align-justify">Kathy's journey of building a sustainable ambitious life </li><li class="ql-align-justify">Strategies for professionals who want to craft a fulfilling, long-term career </li><li class="ql-align-justify">The importance of community as a "force multiplier" in your career </li></ul><br/><p class="ql-align-justify">Learn more about Kathy at&nbsp;</p><p>Website:<a href="http://sustainableambition.com" rel="noopener noreferrer" target="_blank"> http://SustainableAmbition.com</a></p><p>Sustainable Ambition Podcast:<a href="http://sustainableambition.com/podcast" rel="noopener noreferrer" target="_blank"> http://SustainableAmbition.com/podcast</a> or <a href="https://bit.ly/sustain-pod" rel="noopener noreferrer" target="_blank">https://bit.ly/sustain-pod</a></p><p>LinkedIn:<a href="http://www.linkedin.com/in/kathy-oneto/" rel="noopener noreferrer" target="_blank"> www.linkedin.com/in/kathy-oneto/</a></p><p class="ql-align-justify">Thank you to our sponsor:</p><p class="ql-align-justify"><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock premium insights and strategic wisdom from our top podcast experts – subscribe today for your gateway to success with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-craft-long-term-success-with-sustainable-career-strategies-featuring-kathy-oneto]]></link><guid isPermaLink="false">a6e4f136-8f31-4aee-902b-2395b38fb8ee</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Jun 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9d804181-abfa-4b8e-8651-4c557fff18d3/v2-STP739-Kathy-Oneto.mp3" length="25292006" type="audio/mpeg"/><itunes:duration>26:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>739</itunes:episode><podcast:episode>739</podcast:episode></item><item><title>How to Offer Transformative Mentorship as an Entrepreneur Featuring Robbie Hardy</title><itunes:title>How to Offer Transformative Mentorship as an Entrepreneur Featuring Robbie Hardy</itunes:title><description><![CDATA[<p>Robbie Hardy knows how to navigate the maze of the entrepreneurial journey—and she wants to help you do the same. She can guide you through the highs and lows, from your first major mistake to your first sale. She understands because she's been there.</p><p>A New Englander by birth and an "entrepreneurologist" by trade, Robbie Hardy is an author, experienced investor, and entrepreneur with extensive startup and board experience.</p><p>In this episode of Smashing the Plateau, Robbie Hardy, an adept entrepreneur and mentor, talks about her journey from a disenchanted corporate employee to a successful business founder and a passionate advocate for women's mentorship in business. Dive into Robbie's story to reveal how she found her true calling in the twists and turns of entrepreneurship.</p><p>Robbie and I discuss:</p><ul><li>The discomfort that led Robbie to leave the corporate world</li><li>Launching her own business and securing her previous employer as her first client</li><li>The rollercoaster of starting and selling a software company</li><li>Utilizing corporate connections to fuel her entrepreneurial ventures</li><li>Robbie's mission to mentor women and help them find their voice</li><li>The dynamics of effective mentorship and its transformative power</li><li>Robbie's advice for corporate refugees seeking to venture into entrepreneurship</li></ul><br/><p>Learn more about Robbie at<a href="https://www.robbiehardy.com/" rel="noopener noreferrer" target="_blank"> https://www.robbiehardy.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Get your exclusive subscription for direct access to our podcast gurus' streamlined, precise tips on strategy. One click is all it stands between you and mastering your success journey!</p>]]></description><content:encoded><![CDATA[<p>Robbie Hardy knows how to navigate the maze of the entrepreneurial journey—and she wants to help you do the same. She can guide you through the highs and lows, from your first major mistake to your first sale. She understands because she's been there.</p><p>A New Englander by birth and an "entrepreneurologist" by trade, Robbie Hardy is an author, experienced investor, and entrepreneur with extensive startup and board experience.</p><p>In this episode of Smashing the Plateau, Robbie Hardy, an adept entrepreneur and mentor, talks about her journey from a disenchanted corporate employee to a successful business founder and a passionate advocate for women's mentorship in business. Dive into Robbie's story to reveal how she found her true calling in the twists and turns of entrepreneurship.</p><p>Robbie and I discuss:</p><ul><li>The discomfort that led Robbie to leave the corporate world</li><li>Launching her own business and securing her previous employer as her first client</li><li>The rollercoaster of starting and selling a software company</li><li>Utilizing corporate connections to fuel her entrepreneurial ventures</li><li>Robbie's mission to mentor women and help them find their voice</li><li>The dynamics of effective mentorship and its transformative power</li><li>Robbie's advice for corporate refugees seeking to venture into entrepreneurship</li></ul><br/><p>Learn more about Robbie at<a href="https://www.robbiehardy.com/" rel="noopener noreferrer" target="_blank"> https://www.robbiehardy.com/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community</a></p><p>Get your exclusive subscription for direct access to our podcast gurus' streamlined, precise tips on strategy. One click is all it stands between you and mastering your success journey!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-offer-transformative-mentorship-as-an-entrepreneur-featuring-robbie-hardy]]></link><guid isPermaLink="false">4293619f-1cae-47ef-acb6-04e2d94870df</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Jun 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9496749f-8a21-434b-8bfe-1518b3dbad61/Robbie-Hardy-community-master.mp3" length="2552518" type="audio/mpeg"/><itunes:duration>02:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>738</itunes:episode><podcast:episode>738</podcast:episode></item><item><title>How to Optimize Digital Spaces for Remote Work Productivity Featuring Wendy Ellin</title><itunes:title>How to Optimize Digital Spaces for Remote Work Productivity Featuring Wendy Ellin</itunes:title><description><![CDATA[<p>Wendy Ellin is a highly sought-after speaker, author, and consultant. Her #1 bestselling book, "Working From Home…How’s That Working For You?" continues to catch the attention of organizations that want to ensure their employees are able to work with less stress and more job satisfaction, no matter where they work. Her insights into having basic foundational organization systems are shared in her presentations with irreverence, humor, and a level of passion that motivates her audience to TAKE IMMEDIATE ACTION!</p><p>Wendy has helped companies like The Home Depot, JCB, American Cancer Society, Spelman College, Cox Communications, Autotrader, PWC, and many more to ensure their people stay engaged, deliver their best work, and have a life outside of work. She believes that when your people win, everyone wins.</p><p>Wendy talks about real-life challenges that all busy professionals experience, such as email overload, being on time (or not), reasonable expectations for getting things done, self-defeating behaviors, and much more. It is from Wendy's 20-plus years in the corporate arena, where she drew on her own successes by working smart, not hard, that inspired her to develop Wendy Ellin’s 3P Academy—a toolbox that fuels radical productivity, peak performance, and a renewed sense of peace of mind.</p><p>In today's episode of Smashing the Plateau, we delve into the systems and strategies Wendy has developed to make working from home a stress-free and satisfying experience, which are essential for entrepreneurs and professionals in the current climate.</p><p>Wendy and I discuss:</p><ul><li>Her transition from advertising sales to productivity consulting [00:28]</li><li>What inspired her to write her best selling book [01:48]</li><li>How to set up a successful work-from-home environment [06:28]</li><li>Organizing physical and digital workspaces for maximum efficiency [07:12]</li><li>The importance of systems in productivity (S-Y-S-T-E-M) [08:07]</li><li>Wendy's life-changing car accident and its impact on her mission [04:58]</li><li>Using speaking engagements to grow a business and create an impact [04:08]</li><li>The role of community and sharing in overcoming organizational challenges [12:24]</li><li>Wendy's approach to dealing with disorganization and stress at work [10:25]</li></ul><br/><p>Learn more about Wendy at <a href="https://linkedin.com/in/wendyellin" target="_blank">https://linkedin.com/in/wendyellin</a> and<a href="http://www.wendyellin.com/" target="_blank"> www.wendyellin.com</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Activate your subscription now for privileged access to select, focused strategy advice from our podcast specialists – a single click is all that stands between you and your success!</p>]]></description><content:encoded><![CDATA[<p>Wendy Ellin is a highly sought-after speaker, author, and consultant. Her #1 bestselling book, "Working From Home…How’s That Working For You?" continues to catch the attention of organizations that want to ensure their employees are able to work with less stress and more job satisfaction, no matter where they work. Her insights into having basic foundational organization systems are shared in her presentations with irreverence, humor, and a level of passion that motivates her audience to TAKE IMMEDIATE ACTION!</p><p>Wendy has helped companies like The Home Depot, JCB, American Cancer Society, Spelman College, Cox Communications, Autotrader, PWC, and many more to ensure their people stay engaged, deliver their best work, and have a life outside of work. She believes that when your people win, everyone wins.</p><p>Wendy talks about real-life challenges that all busy professionals experience, such as email overload, being on time (or not), reasonable expectations for getting things done, self-defeating behaviors, and much more. It is from Wendy's 20-plus years in the corporate arena, where she drew on her own successes by working smart, not hard, that inspired her to develop Wendy Ellin’s 3P Academy—a toolbox that fuels radical productivity, peak performance, and a renewed sense of peace of mind.</p><p>In today's episode of Smashing the Plateau, we delve into the systems and strategies Wendy has developed to make working from home a stress-free and satisfying experience, which are essential for entrepreneurs and professionals in the current climate.</p><p>Wendy and I discuss:</p><ul><li>Her transition from advertising sales to productivity consulting [00:28]</li><li>What inspired her to write her best selling book [01:48]</li><li>How to set up a successful work-from-home environment [06:28]</li><li>Organizing physical and digital workspaces for maximum efficiency [07:12]</li><li>The importance of systems in productivity (S-Y-S-T-E-M) [08:07]</li><li>Wendy's life-changing car accident and its impact on her mission [04:58]</li><li>Using speaking engagements to grow a business and create an impact [04:08]</li><li>The role of community and sharing in overcoming organizational challenges [12:24]</li><li>Wendy's approach to dealing with disorganization and stress at work [10:25]</li></ul><br/><p>Learn more about Wendy at <a href="https://linkedin.com/in/wendyellin" target="_blank">https://linkedin.com/in/wendyellin</a> and<a href="http://www.wendyellin.com/" target="_blank"> www.wendyellin.com</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Activate your subscription now for privileged access to select, focused strategy advice from our podcast specialists – a single click is all that stands between you and your success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-optimize-digital-spaces-for-remote-work-productivity-featuring-wendy-ellin]]></link><guid isPermaLink="false">237c11c8-7646-4213-8d68-c47d37780fa4</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Jun 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/19c29d92-caf3-41d7-aac7-b97bc72da3ed/STP737-Wendy-Ellin.mp3" length="25799490" type="audio/mpeg"/><itunes:duration>17:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>737</itunes:episode><podcast:episode>737</podcast:episode></item><item><title>How to Shape Leadership with Authentic Communication Techniques Featuring Kelly Whitaker</title><itunes:title>How to Shape Leadership with Authentic Communication Techniques Featuring Kelly Whitaker</itunes:title><description><![CDATA[<p>Kelly Whitaker (she/her) is an LA-based communication specialist, speaker, and head of Kelly Convos. Her dynamic and singular approach empowers conflict-averse leaders and individuals to confidently and compassionately conduct difficult conversations in service of personal growth and lasting problem-solving.</p><p>In today's episode of Smashing the Plateau, you will discover the strategies for successful communication that can transform your leadership and resolve conflicts effectively.</p><p>Kelly and I discuss:</p><ul><li>Her altruistic motivations and diverse career path leading up to her current role [00:01:00]</li><li>The importance of communication skills across different social spheres [00:02:00]</li><li>Deliberate focus on conflict resolution and the needs it addresses [00:03:31]</li><li>A methodology for conducting difficult conversations and finding solutions [00:05:01]</li><li>How recruitment experiences shaped her approach to communication [00:06:39]</li><li>The decision to transition from employee to entrepreneur [00:08:40]</li><li>The impact of effective communication on leadership and team dynamics [00:10:19]</li><li>The value of interpersonal communication in a digital age [00:16:39]</li><li>Networking and community building to enhance personal and professional growth [00:19:40]</li></ul><br/><p>Learn more about Kelly at her website <a href="http://www.kellyconvos.com" target="_blank">www.kellyconvos.com</a> and follow her on Instagram @kellyconvos.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscriber list this instant for privileged access to handpicked, concise strategic wisdom from seasoned podcast veterans – your success journey is just one click from unfolding!</p>]]></description><content:encoded><![CDATA[<p>Kelly Whitaker (she/her) is an LA-based communication specialist, speaker, and head of Kelly Convos. Her dynamic and singular approach empowers conflict-averse leaders and individuals to confidently and compassionately conduct difficult conversations in service of personal growth and lasting problem-solving.</p><p>In today's episode of Smashing the Plateau, you will discover the strategies for successful communication that can transform your leadership and resolve conflicts effectively.</p><p>Kelly and I discuss:</p><ul><li>Her altruistic motivations and diverse career path leading up to her current role [00:01:00]</li><li>The importance of communication skills across different social spheres [00:02:00]</li><li>Deliberate focus on conflict resolution and the needs it addresses [00:03:31]</li><li>A methodology for conducting difficult conversations and finding solutions [00:05:01]</li><li>How recruitment experiences shaped her approach to communication [00:06:39]</li><li>The decision to transition from employee to entrepreneur [00:08:40]</li><li>The impact of effective communication on leadership and team dynamics [00:10:19]</li><li>The value of interpersonal communication in a digital age [00:16:39]</li><li>Networking and community building to enhance personal and professional growth [00:19:40]</li></ul><br/><p>Learn more about Kelly at her website <a href="http://www.kellyconvos.com" target="_blank">www.kellyconvos.com</a> and follow her on Instagram @kellyconvos.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join our subscriber list this instant for privileged access to handpicked, concise strategic wisdom from seasoned podcast veterans – your success journey is just one click from unfolding!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-shape-leadership-with-authentic-communication-techniques-featuring-kelly-whitaker]]></link><guid isPermaLink="false">569bd96e-c82f-4d90-ae09-b1602ff7fe59</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 May 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6d27d5e8-9c7a-4ab0-b07a-909c6a388832/STP736-Kelly-Whitaker.mp3" length="26018302" type="audio/mpeg"/><itunes:duration>27:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>736</itunes:episode><podcast:episode>736</podcast:episode></item><item><title>How to Master Resilience in Work Transitions from Corporate Leadership to Entrepreneur Featuring Dr. Marie-Helene Pelletier</title><itunes:title>How to Master Resilience in Work Transitions from Corporate Leadership to Entrepreneur Featuring Dr. Marie-Helene Pelletier</itunes:title><description><![CDATA[<p>Throughout her career in business management and psychology, Dr. Pelletier has spearheaded the dialogue on crucial issues of leadership resilience and work performance. Drawing on her extensive background in the corporate, insurance, governance, and public sectors, she brings an international perspective and unique expertise to leadership. She is a practicing leadership psychologist and executive coach with over 20 years of experience and holds a Ph.D. and an MBA from the University of British Columbia.&nbsp;</p><p>Marie-Helene is a member of the Global Clinical Practice Network of the World Health Organization and a past director on the boards of the Canadian Psychological Association and the International Association of Applied Psychology. She has presented, authored, and co-authored numerous industry and academic publications and has won several academic and industry awards. In 2024, Dr. Pelletier published her award-winning book, "The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health."</p><p>In today’s episode of Smashing the Plateau, we explore the critical role of mental resilience when making the leap from corporate life to entrepreneurship.</p><p>Dr. Marie-Helene and I discuss:</p><ul><li>What motivates career changes and transitions [00:21]</li><li>Strategies for successful career transitions [00:56]</li><li>The influence of mental health in shifting from corporate to business ownership [02:00]</li><li>Enhancing supply to meet increased demands during transitions [03:26]</li><li>The significance of relationships and community in building resilience [14:39]</li><li>How to strategically plan for resilience in business [20:12]</li></ul><br/><p>Learn more about Marie-Helene at <a href="http://www.theresilienceplan.com" target="_blank">www.theresilienceplan.com</a> and receive the free worksheets: <a href="https://drmarie-helene.com/free-resources-sign-up/" target="_blank">https://drmarie-helene.com/free-resources-sign-up/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><span>Subscribe wherever you listen to podcasts to get direct access</span><span style="background-color: transparent"> to our podcast experts' carefully crafted, concise strategy pointers – your blueprint for success is merely one click from activation!</span></p>]]></description><content:encoded><![CDATA[<p>Throughout her career in business management and psychology, Dr. Pelletier has spearheaded the dialogue on crucial issues of leadership resilience and work performance. Drawing on her extensive background in the corporate, insurance, governance, and public sectors, she brings an international perspective and unique expertise to leadership. She is a practicing leadership psychologist and executive coach with over 20 years of experience and holds a Ph.D. and an MBA from the University of British Columbia.&nbsp;</p><p>Marie-Helene is a member of the Global Clinical Practice Network of the World Health Organization and a past director on the boards of the Canadian Psychological Association and the International Association of Applied Psychology. She has presented, authored, and co-authored numerous industry and academic publications and has won several academic and industry awards. In 2024, Dr. Pelletier published her award-winning book, "The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health."</p><p>In today’s episode of Smashing the Plateau, we explore the critical role of mental resilience when making the leap from corporate life to entrepreneurship.</p><p>Dr. Marie-Helene and I discuss:</p><ul><li>What motivates career changes and transitions [00:21]</li><li>Strategies for successful career transitions [00:56]</li><li>The influence of mental health in shifting from corporate to business ownership [02:00]</li><li>Enhancing supply to meet increased demands during transitions [03:26]</li><li>The significance of relationships and community in building resilience [14:39]</li><li>How to strategically plan for resilience in business [20:12]</li></ul><br/><p>Learn more about Marie-Helene at <a href="http://www.theresilienceplan.com" target="_blank">www.theresilienceplan.com</a> and receive the free worksheets: <a href="https://drmarie-helene.com/free-resources-sign-up/" target="_blank">https://drmarie-helene.com/free-resources-sign-up/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><span>Subscribe wherever you listen to podcasts to get direct access</span><span style="background-color: transparent"> to our podcast experts' carefully crafted, concise strategy pointers – your blueprint for success is merely one click from activation!</span></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-master-resilience-in-work-transitions-from-corporate-leadership-to-entrepreneur-featuring-dr-marie-helene-pelletier]]></link><guid isPermaLink="false">343c83c9-82d5-41bd-8563-4c5dcbeeb76e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 May 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9fe31dc9-0ed6-448f-b1f0-394b1f4ed70d/STP735-Dr-Marie-Helene-Pelletier.mp3" length="23478345" type="audio/mpeg"/><itunes:duration>24:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>735</itunes:episode><podcast:episode>735</podcast:episode></item><item><title>How to Build a Personal Board for Financial Success Featuring Erika Wasserman</title><itunes:title>How to Build a Personal Board for Financial Success Featuring Erika Wasserman</itunes:title><description><![CDATA[<p>Erika Wasserman, Your Financial Therapist, is one of 70 Certified Financial Therapists who work with clients to shift their mindset and develop new beliefs around money that lead to freedom, choices, and opportunities for clients all around the world.</p><p>In today's episode of Smashing the Plateau, you will learn the transformative power of financial therapy and how it can help you navigate through life's transitions, gain control over your money, and align your finances with your values.</p><p>Erika and I discuss:</p><ul><li>Her journey from corporate America to financial therapy [00:15:24]</li><li>How our relationship with money affects life transitions [00:00:35]</li><li>The importance of controlling and communicating about finances [00:01:13]</li><li>Strategies for aligning spending with values [00:05:17]</li><li>Overcoming fear during financial transitions [00:07:09]</li><li>Building a personal "board of directors" [00:08:36]</li><li>The role of community in financial empowerment [00:21:52]</li></ul><br/><p>Learn more about Erika at:</p><p><a href="https://yourfinancialtherapist.com/" target="_blank">https://yourfinancialtherapist.com/</a></p><p><a href="https://www.instagram.com/yourfinancialtherapist/" target="_blank">https://www.instagram.com/yourfinancialtherapist/</a></p><p><a href="https://www.linkedin.com/in/erikawasserman/" target="_blank">https://www.linkedin.com/in/erikawasserman/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Hit subscribe for immediate entry to expertly crafted strategy tips from our podcast gurus. Your journey to mastering success is merely a click away!</p>]]></description><content:encoded><![CDATA[<p>Erika Wasserman, Your Financial Therapist, is one of 70 Certified Financial Therapists who work with clients to shift their mindset and develop new beliefs around money that lead to freedom, choices, and opportunities for clients all around the world.</p><p>In today's episode of Smashing the Plateau, you will learn the transformative power of financial therapy and how it can help you navigate through life's transitions, gain control over your money, and align your finances with your values.</p><p>Erika and I discuss:</p><ul><li>Her journey from corporate America to financial therapy [00:15:24]</li><li>How our relationship with money affects life transitions [00:00:35]</li><li>The importance of controlling and communicating about finances [00:01:13]</li><li>Strategies for aligning spending with values [00:05:17]</li><li>Overcoming fear during financial transitions [00:07:09]</li><li>Building a personal "board of directors" [00:08:36]</li><li>The role of community in financial empowerment [00:21:52]</li></ul><br/><p>Learn more about Erika at:</p><p><a href="https://yourfinancialtherapist.com/" target="_blank">https://yourfinancialtherapist.com/</a></p><p><a href="https://www.instagram.com/yourfinancialtherapist/" target="_blank">https://www.instagram.com/yourfinancialtherapist/</a></p><p><a href="https://www.linkedin.com/in/erikawasserman/" target="_blank">https://www.linkedin.com/in/erikawasserman/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Hit subscribe for immediate entry to expertly crafted strategy tips from our podcast gurus. Your journey to mastering success is merely a click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-personal-board-for-financial-success-featuring-erika-wasserman]]></link><guid isPermaLink="false">05aff41a-251d-41ce-8122-9e8c7dfd553e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 May 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c8f83bf0-9002-4619-ac77-d3fe00ce5f72/STP734-Erika-Wasserman.mp3" length="25441501" type="audio/mpeg"/><itunes:duration>26:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>734</itunes:episode><podcast:episode>734</podcast:episode></item><item><title>How to Master Client Attraction and Grow Your Freelance Brand Featuring Amy Posner</title><itunes:title>How to Master Client Attraction and Grow Your Freelance Brand Featuring Amy Posner</itunes:title><description><![CDATA[<p>Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.</p><p>Over her 30-year career, Amy launched six successful businesses and mentored thousands of freelancers to success. She empowers freelancers to grow the business they want by teaching them the skills they need to attract the right clients – in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.</p><p>In her free time, you’ll find Amy adventuring around the Pacific Northwest, hiking, gardening, and making a ruckus!</p><p>In today's episode of Smashing the Plateau, you’ll discover insider strategies to innovate in your industry and position yourself as a thought leader.</p><p><span style="background-color: transparent">Amy and I discuss:</span></p><ul><li><span style="background-color: transparent">The unexpected transition from the fashion industry to entrepreneurship [01:22]</span></li><li><span style="background-color: transparent">The revelation that business ownership is a creative pursuit [02:07]</span></li><li><span style="background-color: transparent">The evolution from business operator to business mentor [03:04]</span></li><li><span style="background-color: transparent">The importance of business skills for digital creatives [04:00]</span></li><li><span style="background-color: transparent">The key concepts and skills needed for freelancers to succeed [08:04]</span></li><li><span style="background-color: transparent">The role of discovery calls in client acquisition [08:30]</span></li><li><span style="background-color: transparent">Crafting compelling proposals and scopes of work [11:13]</span></li><li><span style="background-color: transparent">The significance of client relations and communication [13:31]</span></li><li><span style="background-color: transparent">The distinction between selling to small businesses vs. enterprises [15:58]</span></li><li><span style="background-color: transparent">The value of peer support and community in business success [25:37]</span></li></ul><br/><p>Learn more about Amy at <a href="https://amyposner.com/podcast" target="_blank">https://amyposner.com/podcast</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock premium content by subscribing: tap into expertly curated, to-the-point strategy tips from our podcast veterans – your success journey is a click from commencement!</p>]]></description><content:encoded><![CDATA[<p>Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.</p><p>Over her 30-year career, Amy launched six successful businesses and mentored thousands of freelancers to success. She empowers freelancers to grow the business they want by teaching them the skills they need to attract the right clients – in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.</p><p>In her free time, you’ll find Amy adventuring around the Pacific Northwest, hiking, gardening, and making a ruckus!</p><p>In today's episode of Smashing the Plateau, you’ll discover insider strategies to innovate in your industry and position yourself as a thought leader.</p><p><span style="background-color: transparent">Amy and I discuss:</span></p><ul><li><span style="background-color: transparent">The unexpected transition from the fashion industry to entrepreneurship [01:22]</span></li><li><span style="background-color: transparent">The revelation that business ownership is a creative pursuit [02:07]</span></li><li><span style="background-color: transparent">The evolution from business operator to business mentor [03:04]</span></li><li><span style="background-color: transparent">The importance of business skills for digital creatives [04:00]</span></li><li><span style="background-color: transparent">The key concepts and skills needed for freelancers to succeed [08:04]</span></li><li><span style="background-color: transparent">The role of discovery calls in client acquisition [08:30]</span></li><li><span style="background-color: transparent">Crafting compelling proposals and scopes of work [11:13]</span></li><li><span style="background-color: transparent">The significance of client relations and communication [13:31]</span></li><li><span style="background-color: transparent">The distinction between selling to small businesses vs. enterprises [15:58]</span></li><li><span style="background-color: transparent">The value of peer support and community in business success [25:37]</span></li></ul><br/><p>Learn more about Amy at <a href="https://amyposner.com/podcast" target="_blank">https://amyposner.com/podcast</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Unlock premium content by subscribing: tap into expertly curated, to-the-point strategy tips from our podcast veterans – your success journey is a click from commencement!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-master-client-attraction-and-grow-your-freelance-brand-featuring-amy-posner]]></link><guid isPermaLink="false">21fc1e74-33f8-4f0f-a623-4673caa5e9c0</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 May 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/84dfd02a-132e-4f14-b224-1252053bbdf2/STP733-Amy-Posner.mp3" length="24726378" type="audio/mpeg"/><itunes:duration>25:45</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>733</itunes:episode><podcast:episode>733</podcast:episode></item><item><title>How to Engineer a Successful Side Hustle Transition Featuring Damien Schreurs</title><itunes:title>How to Engineer a Successful Side Hustle Transition Featuring Damien Schreurs</itunes:title><description><![CDATA[<p>Damien Schreurs, a former engineer with 18 years of experience working for a Fortune 500 US company with an R&amp;D facility in Luxembourg, initiated EasyTECH as a side hustle in 2013 to explore entrepreneurship while maintaining a steady income. In September 2016, Damien left his 9-to-5 job to provide Apple training and consultancy services in Luxembourg.</p><p>In today's episode of Smashing the Plateau, you will learn how Damien transitioned from his corporate career to entrepreneurship, gaining control over his time and dedicating himself to his family and work.</p><p>Damien and I discuss:</p><ul><li>The trigger that led to his decision to quit his nine-to-five job [01:09]</li><li>Why he started his business as a side hustle and his experience with part-time work [01:09]</li><li>Adjusting his financial goals and saving strategy to facilitate his transition [04:05]</li><li>The role of patience and impatience in making the move to full-time entrepreneurship [02:53]</li><li>How community and networking were instrumental in shifting his business from B2C to B2B [14:10]</li><li>The strategic decisions and personal reflections that guided him to focus on B2B training [16:29]</li><li>His experience with mentorship and the impact of COVID-19 on his business evolution [18:04]</li></ul><br/><p>Learn more about Amy at <a href="https://macpreneur.com/" target="_blank">https://macpreneur.com</a>, <a href="https://macpreneur.com/smashing" target="_blank">https://macpreneur.com/smashing</a>, and <a href="https://macpreneur.com/youtube" target="_blank">https://macpreneur.com/youtube</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get your exclusive subscription today for direct entry to our podcast specialists' streamlined and curated strategy guidance – a click is all that stands between you and your success journey!</p>]]></description><content:encoded><![CDATA[<p>Damien Schreurs, a former engineer with 18 years of experience working for a Fortune 500 US company with an R&amp;D facility in Luxembourg, initiated EasyTECH as a side hustle in 2013 to explore entrepreneurship while maintaining a steady income. In September 2016, Damien left his 9-to-5 job to provide Apple training and consultancy services in Luxembourg.</p><p>In today's episode of Smashing the Plateau, you will learn how Damien transitioned from his corporate career to entrepreneurship, gaining control over his time and dedicating himself to his family and work.</p><p>Damien and I discuss:</p><ul><li>The trigger that led to his decision to quit his nine-to-five job [01:09]</li><li>Why he started his business as a side hustle and his experience with part-time work [01:09]</li><li>Adjusting his financial goals and saving strategy to facilitate his transition [04:05]</li><li>The role of patience and impatience in making the move to full-time entrepreneurship [02:53]</li><li>How community and networking were instrumental in shifting his business from B2C to B2B [14:10]</li><li>The strategic decisions and personal reflections that guided him to focus on B2B training [16:29]</li><li>His experience with mentorship and the impact of COVID-19 on his business evolution [18:04]</li></ul><br/><p>Learn more about Amy at <a href="https://macpreneur.com/" target="_blank">https://macpreneur.com</a>, <a href="https://macpreneur.com/smashing" target="_blank">https://macpreneur.com/smashing</a>, and <a href="https://macpreneur.com/youtube" target="_blank">https://macpreneur.com/youtube</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get your exclusive subscription today for direct entry to our podcast specialists' streamlined and curated strategy guidance – a click is all that stands between you and your success journey!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-engineer-a-successful-side-hustle-transition-featuring-damien-schreurs]]></link><guid isPermaLink="false">328a4e76-e281-4f28-b5ee-284912723c0d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 Apr 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b8dee9b4-876b-4876-8517-c6dcb1ae9088/STP732-Damien-Schreurs.mp3" length="27003023" type="audio/mpeg"/><itunes:duration>28:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>732</itunes:episode><podcast:episode>732</podcast:episode></item><item><title>How to Leverage Layoffs into Launching Your Own Business Featuring Holly Jean</title><itunes:title>How to Leverage Layoffs into Launching Your Own Business Featuring Holly Jean</itunes:title><description><![CDATA[<p>Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and Founder of Business Builder Throwdown. Her career encompasses a range of fields including technology, communications, organizational change, public relations, and content strategy.</p><p>With over 12 years of experience, she has been instrumental in helping business leaders rejuvenate their physical, mental, and emotional well-being. Holly Jean has spearheaded a Local to Global Policy Initiative, influencing the impact of future leaders on communities. A fun fact about her: Holly Jean has performed as the first chair clarinetist in Carnegie Hall and holds a black belt in karate.</p><p>Her Peak Performance Blueprint offers a comprehensive and pragmatic approach to success, recognizing that monumental business achievements require a life that is equally or more successful.</p><p>Business owners engage her services to master the art and science of genuine success. Many lack direction, take insufficient action, and see lackluster results. Holly Jean steps in to help define and design a business roadmap that ensures impactful visibility, intentional profitability, and unfailing sustainability.</p><p>In today's episode of Smashing the Plateau, you'll learn about Holly Jean's journey from multiple layoffs in corporate America to becoming a successful entrepreneur and finding the balance and respect that she desired in her professional life.</p><p>Holly Jean and I discuss:</p><ul><li>The pattern of layoffs and health challenges in her corporate career [00:42]</li><li>Acknowledging a need for appreciation and a push towards entrepreneurship [01:00]</li><li>The dehumanization of layoffs in large companies [01:44]</li><li>Transitioning to a consultancy role and how it differs from employment [05:03]</li><li>Establishing a more respectful and balanced consultant-client relationship [06:14]</li><li>Holly Jean's process of finding her consulting niche [08:15]</li><li>The impact of COVID on her business strategy [10:46]</li><li>How to strategically pivot your business for growth [11:37]</li><li>The importance of niching down your target market [12:00]</li><li>Leveraging personal achievements and passions to build your business [13:52]</li><li>The significance of internal validation over external comparison [14:12]</li><li>Tactical advice for transitioning from corporate to entrepreneurship [16:32]</li><li>The critical role of community and support in building a successful business [21:07]</li></ul><br/><p>Learn more about Holly Jean at:</p><p><a href="https://www.linkedin.com/in/hollyjjackson/" target="_blank">https://www.linkedin.com/in/hollyjjackson/</a></p><p><a href="https://www.facebook.com/hollyjeanjackson" target="_blank">https://www.facebook.com/hollyjeanjackson</a></p><p><a href="https://www.instagram.com/coachhollyjeanjackson/" target="_blank">https://www.instagram.com/coachhollyjeanjackson/</a><a href="https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg" target="_blank"> https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg</a></p><p><a href="http://www.hollyjeanjackson.com/" target="_blank">www.hollyjeanjackson.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and Founder of Business Builder Throwdown. Her career encompasses a range of fields including technology, communications, organizational change, public relations, and content strategy.</p><p>With over 12 years of experience, she has been instrumental in helping business leaders rejuvenate their physical, mental, and emotional well-being. Holly Jean has spearheaded a Local to Global Policy Initiative, influencing the impact of future leaders on communities. A fun fact about her: Holly Jean has performed as the first chair clarinetist in Carnegie Hall and holds a black belt in karate.</p><p>Her Peak Performance Blueprint offers a comprehensive and pragmatic approach to success, recognizing that monumental business achievements require a life that is equally or more successful.</p><p>Business owners engage her services to master the art and science of genuine success. Many lack direction, take insufficient action, and see lackluster results. Holly Jean steps in to help define and design a business roadmap that ensures impactful visibility, intentional profitability, and unfailing sustainability.</p><p>In today's episode of Smashing the Plateau, you'll learn about Holly Jean's journey from multiple layoffs in corporate America to becoming a successful entrepreneur and finding the balance and respect that she desired in her professional life.</p><p>Holly Jean and I discuss:</p><ul><li>The pattern of layoffs and health challenges in her corporate career [00:42]</li><li>Acknowledging a need for appreciation and a push towards entrepreneurship [01:00]</li><li>The dehumanization of layoffs in large companies [01:44]</li><li>Transitioning to a consultancy role and how it differs from employment [05:03]</li><li>Establishing a more respectful and balanced consultant-client relationship [06:14]</li><li>Holly Jean's process of finding her consulting niche [08:15]</li><li>The impact of COVID on her business strategy [10:46]</li><li>How to strategically pivot your business for growth [11:37]</li><li>The importance of niching down your target market [12:00]</li><li>Leveraging personal achievements and passions to build your business [13:52]</li><li>The significance of internal validation over external comparison [14:12]</li><li>Tactical advice for transitioning from corporate to entrepreneurship [16:32]</li><li>The critical role of community and support in building a successful business [21:07]</li></ul><br/><p>Learn more about Holly Jean at:</p><p><a href="https://www.linkedin.com/in/hollyjjackson/" target="_blank">https://www.linkedin.com/in/hollyjjackson/</a></p><p><a href="https://www.facebook.com/hollyjeanjackson" target="_blank">https://www.facebook.com/hollyjeanjackson</a></p><p><a href="https://www.instagram.com/coachhollyjeanjackson/" target="_blank">https://www.instagram.com/coachhollyjeanjackson/</a><a href="https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg" target="_blank"> https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg</a></p><p><a href="http://www.hollyjeanjackson.com/" target="_blank">www.hollyjeanjackson.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-leverage-layoffs-into-launching-your-own-business-featuring-holly-jean]]></link><guid isPermaLink="false">0aef5cb7-f05f-4369-a07a-a552c6a3124c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 Apr 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/224f19ba-d3ac-4aed-a78b-e15c72b10d87/STP731-Holly-Jean-Jackson.mp3" length="25420581" type="audio/mpeg"/><itunes:duration>26:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>731</itunes:episode><podcast:episode>731</podcast:episode></item><item><title>How to Foster a Coaching Career from Corporate Communications Roots Featuring Alan Heymann</title><itunes:title>How to Foster a Coaching Career from Corporate Communications Roots Featuring Alan Heymann</itunes:title><description><![CDATA[<p>Alan Heymann excels at coaching fellow introverts, helping them discover their superpowers in an extroverted world. He has coached leaders from 32 countries across four continents. His diverse clientele includes individuals from Fortune 50 corporations, nonprofit organizations, public utilities, and various levels of government—federal, county, and municipal.</p><p>Alan is the author of "Don't Just Have the Soup: 52 Analogies for Leadership, Coaching, and Life." His extensive experience spans over two decades in public, government, and nonprofit communications, where he has led teams of sizes ranging from two to over 100 people. Motivated by his own career transformation, which was facilitated by an executive coach, Alan established Peaceful Direction in April 2019.</p><p>In today's episode of Smashing the Plateau, you will learn about Alan's journey from a communications expert to a respected executive coach and successful business owner.&nbsp;</p><p>Alan and I discuss:</p><ul><li>His career transformation inspired by executive coaching [00:44]</li><li>Navigating complexities in his most challenging role [02:29]</li><li>The unforeseen benefits of coaching for career development [03:00]</li><li>Serving a diverse range of clients across the economy [03:40]</li><li>Adapting coaching methodologies to suit client needs [04:28]</li><li>Transitioning from corporate employment to entrepreneurship [05:39]</li><li>The practicalities and psychology of running your own business [07:00]</li><li>The importance of cash flow and financial management [09:16]</li><li>Alan's approach to growing his business and client base [10:06]</li><li>Balancing personal preferences with market demand [11:01]</li><li>The business development aspect of coaching [13:31]</li><li>Building a coaching business and the challenges faced [14:26]</li><li>Utilizing community and networks for business growth [23:22]</li></ul><br/><p>Learn more about Alan at <a href="https://www.peacefuldirection.com/" target="_blank">https://www.peacefuldirection.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join now for privileged entry to select, bite-sized tactical guidance from our podcast authorities – a quick click can lead you straight to the pinnacle of success!</p>]]></description><content:encoded><![CDATA[<p>Alan Heymann excels at coaching fellow introverts, helping them discover their superpowers in an extroverted world. He has coached leaders from 32 countries across four continents. His diverse clientele includes individuals from Fortune 50 corporations, nonprofit organizations, public utilities, and various levels of government—federal, county, and municipal.</p><p>Alan is the author of "Don't Just Have the Soup: 52 Analogies for Leadership, Coaching, and Life." His extensive experience spans over two decades in public, government, and nonprofit communications, where he has led teams of sizes ranging from two to over 100 people. Motivated by his own career transformation, which was facilitated by an executive coach, Alan established Peaceful Direction in April 2019.</p><p>In today's episode of Smashing the Plateau, you will learn about Alan's journey from a communications expert to a respected executive coach and successful business owner.&nbsp;</p><p>Alan and I discuss:</p><ul><li>His career transformation inspired by executive coaching [00:44]</li><li>Navigating complexities in his most challenging role [02:29]</li><li>The unforeseen benefits of coaching for career development [03:00]</li><li>Serving a diverse range of clients across the economy [03:40]</li><li>Adapting coaching methodologies to suit client needs [04:28]</li><li>Transitioning from corporate employment to entrepreneurship [05:39]</li><li>The practicalities and psychology of running your own business [07:00]</li><li>The importance of cash flow and financial management [09:16]</li><li>Alan's approach to growing his business and client base [10:06]</li><li>Balancing personal preferences with market demand [11:01]</li><li>The business development aspect of coaching [13:31]</li><li>Building a coaching business and the challenges faced [14:26]</li><li>Utilizing community and networks for business growth [23:22]</li></ul><br/><p>Learn more about Alan at <a href="https://www.peacefuldirection.com/" target="_blank">https://www.peacefuldirection.com</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Join now for privileged entry to select, bite-sized tactical guidance from our podcast authorities – a quick click can lead you straight to the pinnacle of success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-foster-a-coaching-career-from-corporate-communications-roots-featuring-alan-heymann]]></link><guid isPermaLink="false">0d74db6c-0525-4e20-b60e-51b66d14aef0</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 Apr 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/415fff69-4489-4ba4-9f18-5cfe465bdd57/STP730-Alex-Heymann.mp3" length="40042262" type="audio/mpeg"/><itunes:duration>27:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>730</itunes:episode><podcast:episode>730</podcast:episode></item><item><title>How to Integrate Proprietary Data Methods for DEI Excellence Featuring Diana File</title><itunes:title>How to Integrate Proprietary Data Methods for DEI Excellence Featuring Diana File</itunes:title><description><![CDATA[<p>Diana File founded DF Analytics to instill rigor and accountability in DEI efforts worldwide. As a research and organizational psychologist, she has devoted 15 years to refining her proprietary data science methodologies, driving impactful results for Fortune 500 corporations, startups, government agencies, nonprofit institutions, and small businesses globally.</p><p>Diana leverages data science to enable companies to cultivate highly diverse and inclusive teams that excel in productivity, collaboration, and profitability. Her proprietary analytical methods reveal the underlying neuroscientific factors that determine success or failure. She then translates these assessments into actionable strategies, leading cross-functional implementation throughout the organization. This comprehensive approach ensures companies remain at the forefront of the evolving generational and cultural landscapes affecting both employees and customers.</p><p>As a former consultant for the Israel Defense Forces (IDF), Diana has redefined decision-making processes within complex hierarchies and has led pioneering global research on fostering the resolution of intractable conflicts. Her breadth of expertise encompasses workforce analytics, team development, project management, organizational effectiveness, conflict resolution, and research on best practices.</p><p>Diana is a sought-after workshop leader and keynote speaker, contributing to prestigious institutions such as Cornell University's School of Industrial and Labor Relations, Columbia University School of Professional Studies, Carnegie Endowment for International Peace, National Libraries of Medicine, HR Leadership Forum, and various industry associations.</p><p>She earned her B.A. in Psychology, graduating cum laude from Yale University, and holds an M.A. in Psychology from the Hebrew University of Jerusalem. Diana is proficient in English, Hebrew, and Russian.</p><p>In today’s episode of Smashing the Plateau, you will learn from Diana File how to bring accountability to DEI efforts using data science.**</p><p>Diana and I discuss:</p><ul><li>Her journey from a child immigrant facing intolerance to a DEI leader [00:47]</li><li>How Diana's personal mission shaped her career path [01:31]</li><li>The importance of addressing systemic inequities through organizational psychology [01:59]</li><li>Her groundbreaking research in trauma recovery and conflict resolution [02:19]</li><li>The birth of DF Analytics and its mission [03:37]</li><li>The pivotal year of 2020 for DEI and how that shaped her business [05:18]</li><li>Why certain industries like healthcare, technology, and financial services focus on DEI [07:14]</li><li>How Diana uses her coaching approach to build business relationships [08:50]</li><li>Overcoming the fear of rejection in business development [12:32]</li><li>The business model behind DF Analytics and working with a diversified team of consultants [16:37]</li></ul><br/><p>Learn more about Diana at <a href="http://www.dfanalytics.co/" target="_blank">www.dfanalytics.co</a> and<a href="https://www.linkedin.com/in/diana-file" target="_blank"> https://www.linkedin.com/in/diana-file</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now to unlock specially curated, streamlined strategy pointers from our esteemed podcast experts – your quest for success is just a click from commencement!</p>]]></description><content:encoded><![CDATA[<p>Diana File founded DF Analytics to instill rigor and accountability in DEI efforts worldwide. As a research and organizational psychologist, she has devoted 15 years to refining her proprietary data science methodologies, driving impactful results for Fortune 500 corporations, startups, government agencies, nonprofit institutions, and small businesses globally.</p><p>Diana leverages data science to enable companies to cultivate highly diverse and inclusive teams that excel in productivity, collaboration, and profitability. Her proprietary analytical methods reveal the underlying neuroscientific factors that determine success or failure. She then translates these assessments into actionable strategies, leading cross-functional implementation throughout the organization. This comprehensive approach ensures companies remain at the forefront of the evolving generational and cultural landscapes affecting both employees and customers.</p><p>As a former consultant for the Israel Defense Forces (IDF), Diana has redefined decision-making processes within complex hierarchies and has led pioneering global research on fostering the resolution of intractable conflicts. Her breadth of expertise encompasses workforce analytics, team development, project management, organizational effectiveness, conflict resolution, and research on best practices.</p><p>Diana is a sought-after workshop leader and keynote speaker, contributing to prestigious institutions such as Cornell University's School of Industrial and Labor Relations, Columbia University School of Professional Studies, Carnegie Endowment for International Peace, National Libraries of Medicine, HR Leadership Forum, and various industry associations.</p><p>She earned her B.A. in Psychology, graduating cum laude from Yale University, and holds an M.A. in Psychology from the Hebrew University of Jerusalem. Diana is proficient in English, Hebrew, and Russian.</p><p>In today’s episode of Smashing the Plateau, you will learn from Diana File how to bring accountability to DEI efforts using data science.**</p><p>Diana and I discuss:</p><ul><li>Her journey from a child immigrant facing intolerance to a DEI leader [00:47]</li><li>How Diana's personal mission shaped her career path [01:31]</li><li>The importance of addressing systemic inequities through organizational psychology [01:59]</li><li>Her groundbreaking research in trauma recovery and conflict resolution [02:19]</li><li>The birth of DF Analytics and its mission [03:37]</li><li>The pivotal year of 2020 for DEI and how that shaped her business [05:18]</li><li>Why certain industries like healthcare, technology, and financial services focus on DEI [07:14]</li><li>How Diana uses her coaching approach to build business relationships [08:50]</li><li>Overcoming the fear of rejection in business development [12:32]</li><li>The business model behind DF Analytics and working with a diversified team of consultants [16:37]</li></ul><br/><p>Learn more about Diana at <a href="http://www.dfanalytics.co/" target="_blank">www.dfanalytics.co</a> and<a href="https://www.linkedin.com/in/diana-file" target="_blank"> https://www.linkedin.com/in/diana-file</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up now to unlock specially curated, streamlined strategy pointers from our esteemed podcast experts – your quest for success is just a click from commencement!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-integrate-proprietary-data-methods-for-dei-excellence-featuring-diana-file]]></link><guid isPermaLink="false">d42198d1-3fbd-4962-9587-a5065b1b3bbc</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 Apr 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ad286a9c-cd77-4aa3-a7ed-28c445d69774/STP729-Diana-File.mp3" length="23236730" type="audio/mpeg"/><itunes:duration>24:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>729</itunes:episode><podcast:episode>729</podcast:episode></item><item><title>How to Craft Empathy-Driven Stories in Tech Marketing Featuring Jessica Mehring</title><itunes:title>How to Craft Empathy-Driven Stories in Tech Marketing Featuring Jessica Mehring</itunes:title><description><![CDATA[<p>Jessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communication and innovation.</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage storytelling to make your marketing resonate with your audience and build a successful consulting business that can change the way technology is perceived and utilized.</p><p>Jessica and I discuss:</p><ul><li>How Jessica's passion for writing and storytelling shaped her career [00:01:59]</li><li>The pivotal moment that led her to entrepreneurship [00:04:11]</li><li>Her approach to creating high-performing content for tech companies [00:08:18]</li><li>The role of storytelling in establishing customer connection [00:11:14]</li><li>Jessica's advice for corporate refugees on using storytelling in their businesses [00:13:56]</li><li>The significance of community in Jessica's entrepreneurial success [00:22:18]</li></ul><br/><p>Learn more about Jessica at <a href="https://www.horizonpeakconsulting.com/jessica/" target="_blank">https://www.horizonpeakconsulting.com/jessica/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today for privileged entry to our expertly curated and succinct strategic advice from podcast professionals – your journey to success is a mere click away!</p>]]></description><content:encoded><![CDATA[<p>Jessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communication and innovation.</p><p>In today's episode of Smashing the Plateau, you will learn how to leverage storytelling to make your marketing resonate with your audience and build a successful consulting business that can change the way technology is perceived and utilized.</p><p>Jessica and I discuss:</p><ul><li>How Jessica's passion for writing and storytelling shaped her career [00:01:59]</li><li>The pivotal moment that led her to entrepreneurship [00:04:11]</li><li>Her approach to creating high-performing content for tech companies [00:08:18]</li><li>The role of storytelling in establishing customer connection [00:11:14]</li><li>Jessica's advice for corporate refugees on using storytelling in their businesses [00:13:56]</li><li>The significance of community in Jessica's entrepreneurial success [00:22:18]</li></ul><br/><p>Learn more about Jessica at <a href="https://www.horizonpeakconsulting.com/jessica/" target="_blank">https://www.horizonpeakconsulting.com/jessica/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Sign up today for privileged entry to our expertly curated and succinct strategic advice from podcast professionals – your journey to success is a mere click away!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-craft-empathy-driven-stories-in-tech-marketing-featuring-jessica-mehring]]></link><guid isPermaLink="false">5849a92b-f352-4eb1-8ee4-4ff479c8fdbc</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 Apr 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/d611eff2-2ff8-4025-b5d6-1cbfc6fd5093/STP728-Jessica-Mehring.mp3" length="27351547" type="audio/mpeg"/><itunes:duration>28:29</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>728</itunes:episode><podcast:episode>728</podcast:episode></item><item><title>How to Transition from Executive to Entrepreneurial CEO Featuring Gina Cotner</title><itunes:title>How to Transition from Executive to Entrepreneurial CEO Featuring Gina Cotner</itunes:title><description><![CDATA[<p>Gina Cotner is the CEO of Athena Executive Services, a firm that pairs virtual executive assistants across the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber executive assistants works part-time from home, taking many tasks and projects off the plates of successful people, leaving them free to spend their time where they are most needed.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from a secure corporate job to founding and scaling a company that aligns with your personal values and lifestyle.</p><p>Gina and I discuss:</p><ul><li>Her initial decision to leave IBM and her corporate life behind [00:00:38]</li><li>The journey from planning to open a martini lounge to becoming an entrepreneur [00:02:59]</li><li>How Gina faced and overcame financial fears during a divorce [00:05:10]</li><li>The inception of Athena Executive Services and its growth [00:07:54]</li><li>Strategies for dealing with disappointment and the importance of keeping it simple [00:15:19]</li><li>Building a business that thrived during the pandemic [00:11:00]</li><li>The benefits of community and networking in business development [00:19:08]</li></ul><br/><p>Learn more about Gina with Athena Executive Services on social media to stay updated on latest insights and offerings:&nbsp;</p><p>Facebook: [<a href="https://www.facebook.com/AthenaVirtualAssistants" target="_blank">https://www.facebook.com/AthenaVirtualAssistants</a>]</p><p>Instagram: [<a href="https://www.instagram.com/athena_executive_services" target="_blank">https://www.instagram.com/athena_executive_services</a>]</p><p>YouTube: [<a href="https://www.youtube.com/@athenaexecutiveservices5248" target="_blank">https://www.youtube.com/@athenaexecutiveservices5248</a>]</p><p>LinkedIn: [<a href="https://www.linkedin.com/company/athena-executive" target="_blank">https://www.linkedin.com/company/athena-executive</a>]</p><p>Thank you to Our Sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access to select, streamlined strategy guidance from our podcast professionals by subscribing now – a single click is all that stands between you and your successful future!</p>]]></description><content:encoded><![CDATA[<p>Gina Cotner is the CEO of Athena Executive Services, a firm that pairs virtual executive assistants across the United States with swamped and successful entrepreneurs and executives. Her team of high-caliber executive assistants works part-time from home, taking many tasks and projects off the plates of successful people, leaving them free to spend their time where they are most needed.</p><p>In today's episode of Smashing the Plateau, you will learn how to transition from a secure corporate job to founding and scaling a company that aligns with your personal values and lifestyle.</p><p>Gina and I discuss:</p><ul><li>Her initial decision to leave IBM and her corporate life behind [00:00:38]</li><li>The journey from planning to open a martini lounge to becoming an entrepreneur [00:02:59]</li><li>How Gina faced and overcame financial fears during a divorce [00:05:10]</li><li>The inception of Athena Executive Services and its growth [00:07:54]</li><li>Strategies for dealing with disappointment and the importance of keeping it simple [00:15:19]</li><li>Building a business that thrived during the pandemic [00:11:00]</li><li>The benefits of community and networking in business development [00:19:08]</li></ul><br/><p>Learn more about Gina with Athena Executive Services on social media to stay updated on latest insights and offerings:&nbsp;</p><p>Facebook: [<a href="https://www.facebook.com/AthenaVirtualAssistants" target="_blank">https://www.facebook.com/AthenaVirtualAssistants</a>]</p><p>Instagram: [<a href="https://www.instagram.com/athena_executive_services" target="_blank">https://www.instagram.com/athena_executive_services</a>]</p><p>YouTube: [<a href="https://www.youtube.com/@athenaexecutiveservices5248" target="_blank">https://www.youtube.com/@athenaexecutiveservices5248</a>]</p><p>LinkedIn: [<a href="https://www.linkedin.com/company/athena-executive" target="_blank">https://www.linkedin.com/company/athena-executive</a>]</p><p>Thank you to Our Sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Get exclusive access to select, streamlined strategy guidance from our podcast professionals by subscribing now – a single click is all that stands between you and your successful future!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transition-from-executive-to-entrepreneurial-ceo-featuring-gina-cotner]]></link><guid isPermaLink="false">56a4083d-b8c1-4a40-b7a0-fcb6cf721030</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 25 Mar 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/aae63cae-0b13-4a9d-bf80-ce59f843e12b/STP727-Gina-Cotner.mp3" length="25831874" type="audio/mpeg"/><itunes:duration>26:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>727</itunes:episode><podcast:episode>727</podcast:episode></item><item><title>How to Transform Your CPA Expertise into Entrepreneurial Success Featuring Tyler Martin</title><itunes:title>How to Innovate with Data Science for Business Success Featuring Tyler Martin</itunes:title><description><![CDATA[<p>Introducing Tyler Martin: a Business Coach and CPA with a talent for growing businesses. He escalated a staffing firm to $25 million a year and expanded a CPA firm to 200 clients in just five years. Tyler's unique strength lies in his hands-on business experience — he's not just a coach. He has personally built and sold successful companies. Specializing in service businesses with revenues of $1-15 million, Tyler provides practical, actionable guidance to help them grow. He is the ideal mentor for business owners eager to develop their enterprise.</p><p>Tyler Martin is a seasoned CPA and business coach with a knack for helping businesses flourish. With his firsthand experience in growing a staffing firm to $25 million and building a CPA firm from scratch to 200 clients in just five years, Tyler understands the ins and outs of business growth. Moreover, having sold successful companies of his own, Tyler brings a wealth of knowledge and practical advice to his role as a mentor to service businesses with revenues between one to $15 million.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the waters of business growth and deal with the challenges of being a corporate refugee starting from scratch.</p><p>Tyler and I discuss:</p><ul><li>His transition from CPA to entrepreneurship and why he took the leap [00:01:13]</li><li>Building his own CPA firm and acquiring 200 clients in five years [00:01:33]</li><li>Strategies for lead generation and client selection [00:03:06]</li><li>The significant pivot from business coaching to providing CFO services [00:09:23]</li><li>Overcoming the fear of investing money into seemingly sinking ships [00:15:25]</li><li>The balance between proactive business modeling and reacting to emergent opportunities [00:07:07]</li></ul><br/><p>Learn more about Tyler at <a href="http://www.thinktyler.com" target="_blank">www.thinktyler.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Secure your subscription today for privileged access to our podcast specialists' distilled strategy insights – a single click is all it takes to navigate the path to success!</p>]]></description><content:encoded><![CDATA[<p>Introducing Tyler Martin: a Business Coach and CPA with a talent for growing businesses. He escalated a staffing firm to $25 million a year and expanded a CPA firm to 200 clients in just five years. Tyler's unique strength lies in his hands-on business experience — he's not just a coach. He has personally built and sold successful companies. Specializing in service businesses with revenues of $1-15 million, Tyler provides practical, actionable guidance to help them grow. He is the ideal mentor for business owners eager to develop their enterprise.</p><p>Tyler Martin is a seasoned CPA and business coach with a knack for helping businesses flourish. With his firsthand experience in growing a staffing firm to $25 million and building a CPA firm from scratch to 200 clients in just five years, Tyler understands the ins and outs of business growth. Moreover, having sold successful companies of his own, Tyler brings a wealth of knowledge and practical advice to his role as a mentor to service businesses with revenues between one to $15 million.</p><p>In today's episode of Smashing the Plateau, you will learn how to navigate the waters of business growth and deal with the challenges of being a corporate refugee starting from scratch.</p><p>Tyler and I discuss:</p><ul><li>His transition from CPA to entrepreneurship and why he took the leap [00:01:13]</li><li>Building his own CPA firm and acquiring 200 clients in five years [00:01:33]</li><li>Strategies for lead generation and client selection [00:03:06]</li><li>The significant pivot from business coaching to providing CFO services [00:09:23]</li><li>Overcoming the fear of investing money into seemingly sinking ships [00:15:25]</li><li>The balance between proactive business modeling and reacting to emergent opportunities [00:07:07]</li></ul><br/><p>Learn more about Tyler at <a href="http://www.thinktyler.com" target="_blank">www.thinktyler.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p>Secure your subscription today for privileged access to our podcast specialists' distilled strategy insights – a single click is all it takes to navigate the path to success!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-your-cpa-expertise-into-entrepreneurial-success-featuring-tyler-martin]]></link><guid isPermaLink="false">152528fe-be57-40c9-95ca-4fbb2a67e066</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 18 Mar 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b22b0b94-e749-4e00-97e9-a490d554eb7c/STP726-Tyler-Martin.mp3" length="24178431" type="audio/mpeg"/><itunes:duration>25:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>726</itunes:episode><podcast:episode>726</podcast:episode></item><item><title>How to Leverage Writing into Business Success Beyond Law Featuring Erica Holthausen</title><itunes:title>How to Leverage Writing into Business Success Beyond Law Featuring Erica Holthausen</itunes:title><description><![CDATA[<p>Erica Holthausen is the founder of Catchline Communications, where she provides consultants with essential tools to develop and share a body of work that enhances their authority, boosts their visibility, and creates new opportunities. Leveraging her background as a freelance writer and editor, Erica assists her clients in selecting topics, pitching ideas, composing articles, and securing publication in prominent industry trade journals and business magazines, such as Harvard Business Review, Inc., and Entrepreneur.</p><p>In this episode, Erica and I discuss:</p><ul><li>Her unexpected career transition from law to communications [00:00:54]</li><li>The role of mentorship in her professional development [00:06:18]</li><li>Erica's advice on asking questions and being open to help [00:07:47]</li><li>Overcoming doubt and the power of trusting oneself [00:10:03]</li><li>The evolution of her business, Catch Line Communications [00:15:41]</li><li>How she pivoted her services to meet the consultants' needs [00:15:58]</li><li>The creation of her group program and the upcoming community [00:17:34]</li><li>The importance of community for entrepreneurs [00:20:11]</li><li>One actionable step for corporate refugees moving towards entrepreneurship [00:22:59]</li></ul><br/><p>Learn more about Erica at Catchline Communications at <a href="https://linktr.ee/catchline" target="_blank">https://linktr.ee/catchline</a> and connect with her on LinkedIn.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Enlist now for privileged access to select, succinct guidance from our podcast professionals – a single click is all that stands between you and your successful journey!</p>]]></description><content:encoded><![CDATA[<p>Erica Holthausen is the founder of Catchline Communications, where she provides consultants with essential tools to develop and share a body of work that enhances their authority, boosts their visibility, and creates new opportunities. Leveraging her background as a freelance writer and editor, Erica assists her clients in selecting topics, pitching ideas, composing articles, and securing publication in prominent industry trade journals and business magazines, such as Harvard Business Review, Inc., and Entrepreneur.</p><p>In this episode, Erica and I discuss:</p><ul><li>Her unexpected career transition from law to communications [00:00:54]</li><li>The role of mentorship in her professional development [00:06:18]</li><li>Erica's advice on asking questions and being open to help [00:07:47]</li><li>Overcoming doubt and the power of trusting oneself [00:10:03]</li><li>The evolution of her business, Catch Line Communications [00:15:41]</li><li>How she pivoted her services to meet the consultants' needs [00:15:58]</li><li>The creation of her group program and the upcoming community [00:17:34]</li><li>The importance of community for entrepreneurs [00:20:11]</li><li>One actionable step for corporate refugees moving towards entrepreneurship [00:22:59]</li></ul><br/><p>Learn more about Erica at Catchline Communications at <a href="https://linktr.ee/catchline" target="_blank">https://linktr.ee/catchline</a> and connect with her on LinkedIn.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Enlist now for privileged access to select, succinct guidance from our podcast professionals – a single click is all that stands between you and your successful journey!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-leverage-writing-into-business-success-beyond-law-featuring-erica-holthausen]]></link><guid isPermaLink="false">2c798524-133a-4a9d-87cd-d5c9466b3cc5</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 11 Mar 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1dfb3a96-5dfe-431d-ae90-93845119b648/STP725-Erica-Holthausen.mp3" length="27239277" type="audio/mpeg"/><itunes:duration>28:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>725</itunes:episode><podcast:episode>725</podcast:episode></item><item><title>How to Transform Selling into an Authentic Success Featuring Nikki Rausch</title><itunes:title>How to Transform Selling into an Authentic Success Featuring Nikki Rausch</itunes:title><description><![CDATA[<p>As the CEO of Sales Maven, Nikki Rausch possesses a unique ability to transform the often misunderstood process of "selling."</p><p>With over 25 years of experience in selling, Nikki is now hired by entrepreneurs and small business owners who seek her expertise to learn how to sell successfully and authentically.</p><p>Nikki is the author of three books, all of which are available on Amazon. She also hosts the podcast Sales Maven, which can be found on your favorite podcast platform.</p><p>In today’s episode of Smashing the Plateau, you'll discover the nuances of NLP in sales and learn how to use these techniques to boost your business.</p><p>Nikki and I discuss:</p><ul><li>The pivotal moment that led her into entrepreneurship [00:02:52]</li><li>How NLP transformed her approach to sales and communication [00:11:42]</li><li>The importance of treating your business as a separate entity for sales success [00:10:13]</li><li>Turning the discomfort of change into an opportunity for growth [00:21:50]</li><li>The strategies that helped her pivot from a lavish lifestyle to a savvy entrepreneur [00:07:02]</li><li>Nikki's continued investment in personal and professional development [00:19:00]</li></ul><br/><p>Learn more about Nikki at:</p><p><a href="https://yoursalesmaven.com/" target="_blank">https://yoursalesmaven.com</a><a href="https://www.facebook.com/yoursalesmaven/" target="_blank">&nbsp;</a></p><p><a href="https://www.facebook.com/yoursalesmaven/" target="_blank">https://www.facebook.com/yoursalesmaven/</a></p><p><a href="https://www.instagram.com/your_sales_maven/" target="_blank">https://www.instagram.com/your_sales_maven/</a></p><p><a href="https://yoursalesmaven.com/podcast" target="_blank">https://yoursalesmaven.com/podcast</a></p><p><a href="https://yoursalesmaven.com/smashing" target="_blank">https://yoursalesmaven.com/smashing</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p><p>Subscribe instantly to receive exclusive, well-chosen advice that's brief and effective from our podcast mavens – you're only one click from conquering your success journey!</p>]]></description><content:encoded><![CDATA[<p>As the CEO of Sales Maven, Nikki Rausch possesses a unique ability to transform the often misunderstood process of "selling."</p><p>With over 25 years of experience in selling, Nikki is now hired by entrepreneurs and small business owners who seek her expertise to learn how to sell successfully and authentically.</p><p>Nikki is the author of three books, all of which are available on Amazon. She also hosts the podcast Sales Maven, which can be found on your favorite podcast platform.</p><p>In today’s episode of Smashing the Plateau, you'll discover the nuances of NLP in sales and learn how to use these techniques to boost your business.</p><p>Nikki and I discuss:</p><ul><li>The pivotal moment that led her into entrepreneurship [00:02:52]</li><li>How NLP transformed her approach to sales and communication [00:11:42]</li><li>The importance of treating your business as a separate entity for sales success [00:10:13]</li><li>Turning the discomfort of change into an opportunity for growth [00:21:50]</li><li>The strategies that helped her pivot from a lavish lifestyle to a savvy entrepreneur [00:07:02]</li><li>Nikki's continued investment in personal and professional development [00:19:00]</li></ul><br/><p>Learn more about Nikki at:</p><p><a href="https://yoursalesmaven.com/" target="_blank">https://yoursalesmaven.com</a><a href="https://www.facebook.com/yoursalesmaven/" target="_blank">&nbsp;</a></p><p><a href="https://www.facebook.com/yoursalesmaven/" target="_blank">https://www.facebook.com/yoursalesmaven/</a></p><p><a href="https://www.instagram.com/your_sales_maven/" target="_blank">https://www.instagram.com/your_sales_maven/</a></p><p><a href="https://yoursalesmaven.com/podcast" target="_blank">https://yoursalesmaven.com/podcast</a></p><p><a href="https://yoursalesmaven.com/smashing" target="_blank">https://yoursalesmaven.com/smashing</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p><p>Subscribe instantly to receive exclusive, well-chosen advice that's brief and effective from our podcast mavens – you're only one click from conquering your success journey!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-selling-into-an-authentic-success-featuring-nikki-rausch]]></link><guid isPermaLink="false">b48408c9-1255-4d20-b34d-2909c81a0377</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 04 Mar 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ce1ee77b-a48d-4365-990b-5f6400192af1/STP724-Nikki-Rausch.mp3" length="24861925" type="audio/mpeg"/><itunes:duration>25:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>724</itunes:episode><podcast:episode>724</podcast:episode></item><item><title>How to Launch a Successful Design Agency After a Corporate Career Featuring Andre De La Cruz</title><itunes:title>How to Launch a Successful Design Agency After a Corporate Career Featuring Andre De La Cruz</itunes:title><description><![CDATA[<p>Andre de la Cruz is a UX and Product Design professional with 15 years of experience. After losing his job last July, Andre co-founded an agency called Rally, which specializes in Brand, UX, and Product. He established the agency with two seasoned professionals in Brand and Product, along with a team of senior talent. Rally offers startups flexible monthly access to their team of senior designers and product managers through a subscription service. Prior to founding Rally, Andre spent the last five years at early and growth-stage startups, building and leading design teams, and collaborating with product and executive leadership to develop new products from inception to launch (0→1) and to evolve version one (v1) products into a more mature, polished, and professional state.</p><p>In today’s episode of Smashing the Plateau, Andre shares insights on making the bold move from a stable full-time job to creating and managing a successful design agency.</p><p>Andre and I discuss:</p><ul><li>His career progression and the decision to start an agency [00:01:00]</li><li>The experience of leading design teams at startups [00:02:00]</li><li>The journey of founding Rally with his partners [00:04:00]</li><li>Shaping and adapting agency business models for market demand [00:10:00]</li><li>Diversifying into the software industry [00:12:00]</li><li>The pivotal role of community and networking in entrepreneurship [00:17:00]</li><li>Tips for aspiring entrepreneurs considering their own venture [00:21:00]</li></ul><br/><p>Learn more about Andre at <a href="https://www.joinrally.co/" target="_blank">https://www.joinrally.co</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Sign up today and unlock exclusive, streamlined strategies from our seasoned podcast professionals – success is just a click from your grasp!</p>]]></description><content:encoded><![CDATA[<p>Andre de la Cruz is a UX and Product Design professional with 15 years of experience. After losing his job last July, Andre co-founded an agency called Rally, which specializes in Brand, UX, and Product. He established the agency with two seasoned professionals in Brand and Product, along with a team of senior talent. Rally offers startups flexible monthly access to their team of senior designers and product managers through a subscription service. Prior to founding Rally, Andre spent the last five years at early and growth-stage startups, building and leading design teams, and collaborating with product and executive leadership to develop new products from inception to launch (0→1) and to evolve version one (v1) products into a more mature, polished, and professional state.</p><p>In today’s episode of Smashing the Plateau, Andre shares insights on making the bold move from a stable full-time job to creating and managing a successful design agency.</p><p>Andre and I discuss:</p><ul><li>His career progression and the decision to start an agency [00:01:00]</li><li>The experience of leading design teams at startups [00:02:00]</li><li>The journey of founding Rally with his partners [00:04:00]</li><li>Shaping and adapting agency business models for market demand [00:10:00]</li><li>Diversifying into the software industry [00:12:00]</li><li>The pivotal role of community and networking in entrepreneurship [00:17:00]</li><li>Tips for aspiring entrepreneurs considering their own venture [00:21:00]</li></ul><br/><p>Learn more about Andre at <a href="https://www.joinrally.co/" target="_blank">https://www.joinrally.co</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Sign up today and unlock exclusive, streamlined strategies from our seasoned podcast professionals – success is just a click from your grasp!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-launch-a-successful-design-agency-after-a-corporate-career-featuring-andre-de-la-cruz]]></link><guid isPermaLink="false">1d924a60-36d6-4451-a5a6-b7bce17607ec</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 Feb 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/39f15408-a7c8-4c21-bde6-c61900cea64d/STP723-Andre-De-La-Cruz.mp3" length="21208544" type="audio/mpeg"/><itunes:duration>22:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>723</itunes:episode><podcast:episode>723</podcast:episode></item><item><title>How to Build a Thriving Business with Ethical AI and Community Featuring Jessica Spencer</title><itunes:title>How to Build a Thriving Business with Ethical AI and Community Featuring Jessica Spencer</itunes:title><description><![CDATA[<p>After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective, which seeks to create greater equality and opportunity in challenging areas such as future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of the AI Explorers Society and a ChatGPT for Teachers course that currently serves over 1,800 educators globally. Jessica resides near Raleigh, North Carolina with her husband and their five children.</p><p>In today's episode of Smashing the Plateau, you will learn how continuous learning and strategic diversification can create a resilient business model.</p><p>Jessica and I discuss:</p><ul><li>Her transition from corporate administrative roles to entrepreneurship [00:50]</li><li>The advantages and challenges of acquiring education while working full-time [01:12]</li><li>The evolution of her career through multiple industries [01:34]</li><li>How a diagnosis with Ehlers-Danlos syndrome influenced her life choices [05:15]</li><li>The role of diversification in achieving financial security [06:46]</li><li>The importance of ethical AI and its application in education [14:09]</li><li>The value of community and collaboration in a successful business [17:29]</li><li>Introducing the AI Explorer Society and its goals [16:12]</li></ul><br/><p>Learn more about Jessica at: <a href="https://www.aiexplorers.io/" rel="noopener noreferrer" target="_blank">https://www.aiexplorers.io</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Get immediate access to carefully selected, succinct advice from our podcast specialists by subscribing today. Your journey to success begins with just one click!</p>]]></description><content:encoded><![CDATA[<p>After nearly two decades in the corporate world, Jessica founded the educational media company Penguin Connective, which seeks to create greater equality and opportunity in challenging areas such as future readiness, foster-to-adopt, and transitioning to adulthood. She is the creator of the AI Explorers Society and a ChatGPT for Teachers course that currently serves over 1,800 educators globally. Jessica resides near Raleigh, North Carolina with her husband and their five children.</p><p>In today's episode of Smashing the Plateau, you will learn how continuous learning and strategic diversification can create a resilient business model.</p><p>Jessica and I discuss:</p><ul><li>Her transition from corporate administrative roles to entrepreneurship [00:50]</li><li>The advantages and challenges of acquiring education while working full-time [01:12]</li><li>The evolution of her career through multiple industries [01:34]</li><li>How a diagnosis with Ehlers-Danlos syndrome influenced her life choices [05:15]</li><li>The role of diversification in achieving financial security [06:46]</li><li>The importance of ethical AI and its application in education [14:09]</li><li>The value of community and collaboration in a successful business [17:29]</li><li>Introducing the AI Explorer Society and its goals [16:12]</li></ul><br/><p>Learn more about Jessica at: <a href="https://www.aiexplorers.io/" rel="noopener noreferrer" target="_blank">https://www.aiexplorers.io</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Get immediate access to carefully selected, succinct advice from our podcast specialists by subscribing today. Your journey to success begins with just one click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-thriving-business-with-ethical-ai-and-community-featuring-jessica-spencer]]></link><guid isPermaLink="false">650afdf9-b4f7-4a69-9bb3-e17e2703022e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 Feb 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/2c6591a8-7826-4429-b875-5fa09ac93806/STP722-Jessica-Spencer.mp3" length="20538137" type="audio/mpeg"/><itunes:duration>21:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>722</itunes:episode><podcast:episode>722</podcast:episode></item><item><title>How to Embrace AI and Analytics for Entrepreneurial Success Featuring Genevieve Hayes</title><itunes:title>How to Embrace AI and Analytics for Entrepreneurial Success Featuring Genevieve Hayes</itunes:title><description><![CDATA[<p>Dr. Genevieve Hayes is the Director of Genevieve Hayes Consulting, which assists organizations in understanding emerging technologies, such as AI and analytics, and how to use these technologies to create business value. She also lectures on data science at the University of Melbourne and hosts the podcast "Value-Driven Data Science."</p><p>In today's episode of Smashing the Plateau, you will learn from Genevieve's bold transition from a secure corporate career to the dynamic world of entrepreneurship in the midst of a global pandemic. This episode is a trove of insights for anyone considering taking control of their professional path.</p><p>Genevieve and I discuss:</p><ul><li>Her journey from being an actuary to becoming an entrepreneur [02:00]</li><li>The moment Genevieve decided to leave the corporate world [06:00]</li><li>Insights into the risks and control associated with owning a business [08:00]</li><li>The importance of freedom and the ability to challenge oneself [10:00]</li><li>Genevieve's innovative approach to data science in business [12:00]</li><li>Her current projects and goals for the future [14:00]</li><li>The balancing act between client work and business growth [16:00]</li><li>The power of community and networking in business success [18:00]</li></ul><br/><p>Learn more about Genevieve at <a href="http://www.genevievehayes.com" target="_blank">www.genevievehayes.com</a>, and connect with her on LinkedIn: <a href="https://www.linkedin.com/in/gkhayes/" target="_blank">https://www.linkedin.com/in/gkhayes/</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Get immediate access to handpicked, actionable strategies from our podcast gurus by subscribing – your journey to triumph starts with a simple click!</p>]]></description><content:encoded><![CDATA[<p>Dr. Genevieve Hayes is the Director of Genevieve Hayes Consulting, which assists organizations in understanding emerging technologies, such as AI and analytics, and how to use these technologies to create business value. She also lectures on data science at the University of Melbourne and hosts the podcast "Value-Driven Data Science."</p><p>In today's episode of Smashing the Plateau, you will learn from Genevieve's bold transition from a secure corporate career to the dynamic world of entrepreneurship in the midst of a global pandemic. This episode is a trove of insights for anyone considering taking control of their professional path.</p><p>Genevieve and I discuss:</p><ul><li>Her journey from being an actuary to becoming an entrepreneur [02:00]</li><li>The moment Genevieve decided to leave the corporate world [06:00]</li><li>Insights into the risks and control associated with owning a business [08:00]</li><li>The importance of freedom and the ability to challenge oneself [10:00]</li><li>Genevieve's innovative approach to data science in business [12:00]</li><li>Her current projects and goals for the future [14:00]</li><li>The balancing act between client work and business growth [16:00]</li><li>The power of community and networking in business success [18:00]</li></ul><br/><p>Learn more about Genevieve at <a href="http://www.genevievehayes.com" target="_blank">www.genevievehayes.com</a>, and connect with her on LinkedIn: <a href="https://www.linkedin.com/in/gkhayes/" target="_blank">https://www.linkedin.com/in/gkhayes/</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Get immediate access to handpicked, actionable strategies from our podcast gurus by subscribing – your journey to triumph starts with a simple click!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-embrace-ai-and-analytics-for-entrepreneurial-success-featuring-genevieve-hayes]]></link><guid isPermaLink="false">94c1938b-2d72-4f36-9e8b-94e45fe9d9a9</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 Feb 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6762eb8e-8270-4eed-98a1-a14ee9343274/STP721-Genevieve-Hayes.mp3" length="22945582" type="audio/mpeg"/><itunes:duration>23:54</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>721</itunes:episode><podcast:episode>721</podcast:episode></item><item><title>Learn How To Use Your Experiences To Build A Successful Business And Become Influential Featuring Michael Levin</title><itunes:title>Learn How To Use Your Experiences To Build A Successful Business And Become Influential Featuring Michael Levin</itunes:title><description><![CDATA[<p>New York Times bestselling author and ghostwriter Michael Levin is a prolific ghostwriter, having written, edited, published, or consulted on more than 1,000 books. Levin's own books have been published by Simon &amp; Schuster, Random House, Penguin, and a variety of other top publishers. He has written for The New York Times, The Wall Street Journal, HuffPost, LA Times, Boston Globe, and many other top outlets. His ghostwriting clients include Boeing and Ford CEO Alan Mulally, Baseball Hall of Famer Dave Winfield, motivational speaker Zig Ziglar (he edited Zig's last book), NFL legend Pat Summerall, and countless other leaders in business, sports, broadcasting, real estate, finance, insurance, and many other fields.</p><p>In today's episode of Smashing the Plateau, you will learn how to harness your skills and experiences to build a successful business and become an influential voice in your field.</p><p>Michael and I discuss:</p><ul><li>Michael's transition from corporate law to entrepreneurship [00:01:40]</li><li>The realities of starting a business and the importance of sales [00:07:48]</li><li>Overcoming the challenges of entrepreneurship and self-promotion [00:09:10]</li><li>How to embrace and manage the inevitable changes and pivots [00:13:41]</li><li>Strategies for networking and finding like-minded individuals [00:20:08]</li><li>The role of content creation in establishing thought leadership [00:27:10]</li></ul><br/><p>Learn more about Michael at <a href="http://www.michaellevinwrites.com" target="_blank">www.michaellevinwrites.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Join now for privileged access to select guidance, resources and colleagues – a single click stands between you and progress!</p>]]></description><content:encoded><![CDATA[<p>New York Times bestselling author and ghostwriter Michael Levin is a prolific ghostwriter, having written, edited, published, or consulted on more than 1,000 books. Levin's own books have been published by Simon &amp; Schuster, Random House, Penguin, and a variety of other top publishers. He has written for The New York Times, The Wall Street Journal, HuffPost, LA Times, Boston Globe, and many other top outlets. His ghostwriting clients include Boeing and Ford CEO Alan Mulally, Baseball Hall of Famer Dave Winfield, motivational speaker Zig Ziglar (he edited Zig's last book), NFL legend Pat Summerall, and countless other leaders in business, sports, broadcasting, real estate, finance, insurance, and many other fields.</p><p>In today's episode of Smashing the Plateau, you will learn how to harness your skills and experiences to build a successful business and become an influential voice in your field.</p><p>Michael and I discuss:</p><ul><li>Michael's transition from corporate law to entrepreneurship [00:01:40]</li><li>The realities of starting a business and the importance of sales [00:07:48]</li><li>Overcoming the challenges of entrepreneurship and self-promotion [00:09:10]</li><li>How to embrace and manage the inevitable changes and pivots [00:13:41]</li><li>Strategies for networking and finding like-minded individuals [00:20:08]</li><li>The role of content creation in establishing thought leadership [00:27:10]</li></ul><br/><p>Learn more about Michael at <a href="http://www.michaellevinwrites.com" target="_blank">www.michaellevinwrites.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p><p>Join now for privileged access to select guidance, resources and colleagues – a single click stands between you and progress!</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/learn-how-to-use-your-experiences-to-build-a-successful-business-and-become-influential-featuring-michael-levin]]></link><guid isPermaLink="false">75aa05f7-8350-4c36-be8c-efcec58716ee</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 Feb 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/7b98dccc-ee99-4e13-83a7-897449d90339/STP720-Michael-Levin.mp3" length="27642189" type="audio/mpeg"/><itunes:duration>28:48</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>720</itunes:episode><podcast:episode>720</podcast:episode></item><item><title>How to Convert Software Development Skills into Successful Business Models Featuring Troy Larson</title><itunes:title>How to Convert Software Development Skills into Successful Business Models Featuring Troy Larson</itunes:title><description><![CDATA[<p>Troy has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.</p><p>In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.</p><p>In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.</p><p>In today’s episode, you will discover the transition from corporate life to entrepreneurship, the founding of The Unique VA Experience, and his 2023 launch of The Developer CEO Newsletter.</p><p>Troy and I discuss:</p><ul><li>The journey from corporate life to entrepreneurship [00:01:05]</li><li>The motivation behind The Unique VA Experience [00:02:10]</li><li>The significance of the "Unique" aspect in his business [00:03:40]</li><li>Offering a distinct, hands-on program for VAs [00:04:35]</li><li>How The Unique VA Experience evolved against expectations [00:06:05]</li><li>Utilizing community for entrepreneurial success [00:08:00]</li><li>The unexpected wisdom gained from community interactions [00:09:40]</li><li>The role of OKRs in fostering accountability within communities [00:11:50]</li><li>The simple yet effective implementation of OKRs [00:18:15]</li><li>Navigating the trials and learning from failures in business [00:20:25]</li></ul><br/><p>For those seeking to delve deeper into the world of virtual assistance or to tap into Troy's rich repository of knowledge, visit<a href="http://www.troylarson.com" rel="noopener noreferrer" target="_blank"> www.troylarson.com</a>. Troy also offers resources on hiring a VA and has made his developer-centric newsletter available for those intrigued by the intersection of software development and business leadership.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Troy has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.</p><p>In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.</p><p>In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.</p><p>In today’s episode, you will discover the transition from corporate life to entrepreneurship, the founding of The Unique VA Experience, and his 2023 launch of The Developer CEO Newsletter.</p><p>Troy and I discuss:</p><ul><li>The journey from corporate life to entrepreneurship [00:01:05]</li><li>The motivation behind The Unique VA Experience [00:02:10]</li><li>The significance of the "Unique" aspect in his business [00:03:40]</li><li>Offering a distinct, hands-on program for VAs [00:04:35]</li><li>How The Unique VA Experience evolved against expectations [00:06:05]</li><li>Utilizing community for entrepreneurial success [00:08:00]</li><li>The unexpected wisdom gained from community interactions [00:09:40]</li><li>The role of OKRs in fostering accountability within communities [00:11:50]</li><li>The simple yet effective implementation of OKRs [00:18:15]</li><li>Navigating the trials and learning from failures in business [00:20:25]</li></ul><br/><p>For those seeking to delve deeper into the world of virtual assistance or to tap into Troy's rich repository of knowledge, visit<a href="http://www.troylarson.com" rel="noopener noreferrer" target="_blank"> www.troylarson.com</a>. Troy also offers resources on hiring a VA and has made his developer-centric newsletter available for those intrigued by the intersection of software development and business leadership.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-convert-software-development-skills-into-successful-business-models-featuring-troy-larson]]></link><guid isPermaLink="false">074013b0-04dc-4466-b095-c8e6733b689f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 Jan 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/570f9cdf-cf96-443c-96e2-3bea6e127a03/STP719-Troy-Larson.mp3" length="21476455" type="audio/mpeg"/><itunes:duration>22:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>719</itunes:episode><podcast:episode>719</podcast:episode></item><item><title>How to Navigate From Corporate to Coaching Through Life’s Adversity Featuring Rebecca Babcock</title><itunes:title>How to Navigate From Corporate to Coaching Through Life&apos;s Adversity Featuring Rebecca Babcock</itunes:title><description><![CDATA[<p class="ql-align-justify">Rebecca Babcock, Founder of Rebecca Babcock Coaching and The Babcock Method™, has conquered a great deal! As a chronic illness warrior, a nine-year sobriety champion, a resilient divorcee, and a highly effective corporate leader, she has navigated both triumphs and setbacks throughout her over 20 years of corporate experience. Now, she has chosen to embrace her true calling: empowering others to discover their purpose and passion, regardless of life's unpredictable twists and turns.</p><p class="ql-align-justify">In today's compelling episode of Smashing the Plateau, Rebecca reveals the raw and transformative journey that led her from a high-flying career in corporate America to a profound coaching practice. After navigating the rollercoaster of life's 'lifey' moments, Rebecca now empowers others to steer their own ship, even through the roughest seas of adversity.</p><p class="ql-align-justify">Rebecca and I discuss:</p><ul><li class="ql-align-justify">Her transition from corporate leadership to life coaching [00:00:20]</li><li class="ql-align-justify">Embracing life's unpredictability while pursuing passion and purpose [00:01:07]</li><li class="ql-align-justify">The paradox of seeming success and the underlying feeling of 'meh' [00:04:30]</li><li class="ql-align-justify">The fallacy of the elusive 'playbook' of life and the freedom in admitting imperfections [00:05:30]</li><li class="ql-align-justify">Her holistic approach to increasing life satisfaction and finding joy in authenticity [00:11:00]</li></ul><br/><p class="ql-align-justify">Rebecca's poignant insights and her own experiences illustrate that sometimes the most inspiring stories come from the most unexpected places.</p><p>Learn more about Rebecca and her journey at <a href="https://calendly.com/rbc-coaching/rebecca-babcock-coaching-clarity-call-whatsapp" rel="noopener noreferrer" target="_blank">https://calendly.com/rbc-coaching/rebecca-babcock-coaching-clarity-call-whatsapp</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p class="ql-align-justify">Rebecca Babcock, Founder of Rebecca Babcock Coaching and The Babcock Method™, has conquered a great deal! As a chronic illness warrior, a nine-year sobriety champion, a resilient divorcee, and a highly effective corporate leader, she has navigated both triumphs and setbacks throughout her over 20 years of corporate experience. Now, she has chosen to embrace her true calling: empowering others to discover their purpose and passion, regardless of life's unpredictable twists and turns.</p><p class="ql-align-justify">In today's compelling episode of Smashing the Plateau, Rebecca reveals the raw and transformative journey that led her from a high-flying career in corporate America to a profound coaching practice. After navigating the rollercoaster of life's 'lifey' moments, Rebecca now empowers others to steer their own ship, even through the roughest seas of adversity.</p><p class="ql-align-justify">Rebecca and I discuss:</p><ul><li class="ql-align-justify">Her transition from corporate leadership to life coaching [00:00:20]</li><li class="ql-align-justify">Embracing life's unpredictability while pursuing passion and purpose [00:01:07]</li><li class="ql-align-justify">The paradox of seeming success and the underlying feeling of 'meh' [00:04:30]</li><li class="ql-align-justify">The fallacy of the elusive 'playbook' of life and the freedom in admitting imperfections [00:05:30]</li><li class="ql-align-justify">Her holistic approach to increasing life satisfaction and finding joy in authenticity [00:11:00]</li></ul><br/><p class="ql-align-justify">Rebecca's poignant insights and her own experiences illustrate that sometimes the most inspiring stories come from the most unexpected places.</p><p>Learn more about Rebecca and her journey at <a href="https://calendly.com/rbc-coaching/rebecca-babcock-coaching-clarity-call-whatsapp" rel="noopener noreferrer" target="_blank">https://calendly.com/rbc-coaching/rebecca-babcock-coaching-clarity-call-whatsapp</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-navigate-from-corporate-to-coaching-through-lifes-adversity-featuring-rebecca-babcock]]></link><guid isPermaLink="false">28d26a66-dea2-4291-8f81-fbebe134ac42</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 Jan 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/3ec311a6-053e-4489-8c88-8d5fb3912864/STP718-Rebecca-Babcock.mp3" length="27378875" type="audio/mpeg"/><itunes:duration>28:31</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>718</itunes:episode><podcast:episode>718</podcast:episode></item><item><title>How to Embrace Femininity and Triumph Over Burnout Featuring April Roberts</title><itunes:title>How to Embrace Femininity and Triumph Over Burnout Featuring April Roberts</itunes:title><description><![CDATA[<p>April Roberts assists Gen X women in attaining greater abundance, love, spirituality, and alignment by embracing their femininity. As a high-achieving former attorney and financial advisor with degrees from Vanderbilt and Notre Dame, April comprehends the societal pressures that frequently result in burnout among women. She is the host of the Vixen Voice podcast, where she shares the narratives of Gen X women who have cast aside the conventional definition of success to follow their genuine passions.</p><p>In this episode of Smashing the Plateau, we dive into April's transformation from a high-powered legal professional to a devoted entrepreneur and mentor for women forging new paths in life.</p><p>April and I discuss:</p><ul><li>April's pivot from law to entrepreneurship and her insights on societal expectations for women [00:50]</li><li>The intellectual fulfillment and soul-level dissatisfaction April experienced in her former roles [01:15]</li><li>Identifying the call to engage in work that truly resonates with the spirit [04:25]</li><li>April's foray into financial advising and the unique entrepreneurial spirit inherited from her family [06:40]</li><li>Responding to intuitive nudges and the third-time charm that redefined April's career direction [09:10]</li><li>Launching Vixen Gathering amidst the pandemic and the journey to double its recurring revenue [10:20]</li><li>The five pillars of Vixen Gathering and the specific challenges Gen X women entrepreneurs face, especially around money mindset [15:10]</li><li>The enriching community experience in group settings that April facilitates, fostering growth and accountability [20:40]</li></ul><br/><p>April Roberts extends her impact through her podcast, the Vixen Voice, a platform where she highlights stories of Gen X women who have broken free from the traditional mold to follow their heartfelt desires.</p><p>To learn more about April's work and to connect with her, access the Vixen Core Values Worksheet Download at: <a href="https://www.vixengathering.com/core-values-worksheet" target="_blank">https://www.vixengathering.com/core-values-worksheet</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>April Roberts assists Gen X women in attaining greater abundance, love, spirituality, and alignment by embracing their femininity. As a high-achieving former attorney and financial advisor with degrees from Vanderbilt and Notre Dame, April comprehends the societal pressures that frequently result in burnout among women. She is the host of the Vixen Voice podcast, where she shares the narratives of Gen X women who have cast aside the conventional definition of success to follow their genuine passions.</p><p>In this episode of Smashing the Plateau, we dive into April's transformation from a high-powered legal professional to a devoted entrepreneur and mentor for women forging new paths in life.</p><p>April and I discuss:</p><ul><li>April's pivot from law to entrepreneurship and her insights on societal expectations for women [00:50]</li><li>The intellectual fulfillment and soul-level dissatisfaction April experienced in her former roles [01:15]</li><li>Identifying the call to engage in work that truly resonates with the spirit [04:25]</li><li>April's foray into financial advising and the unique entrepreneurial spirit inherited from her family [06:40]</li><li>Responding to intuitive nudges and the third-time charm that redefined April's career direction [09:10]</li><li>Launching Vixen Gathering amidst the pandemic and the journey to double its recurring revenue [10:20]</li><li>The five pillars of Vixen Gathering and the specific challenges Gen X women entrepreneurs face, especially around money mindset [15:10]</li><li>The enriching community experience in group settings that April facilitates, fostering growth and accountability [20:40]</li></ul><br/><p>April Roberts extends her impact through her podcast, the Vixen Voice, a platform where she highlights stories of Gen X women who have broken free from the traditional mold to follow their heartfelt desires.</p><p>To learn more about April's work and to connect with her, access the Vixen Core Values Worksheet Download at: <a href="https://www.vixengathering.com/core-values-worksheet" target="_blank">https://www.vixengathering.com/core-values-worksheet</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-embrace-femininity-and-triumph-over-burnout-featuring-april-roberts]]></link><guid isPermaLink="false">35992610-c693-4095-96b9-9377adfcc2df</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 Jan 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/f137cbe2-b7a1-486d-a0c5-99ebbb01fe8f/STP717-April-Roberts.mp3" length="27550656" type="audio/mpeg"/><itunes:duration>28:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>717</itunes:episode><podcast:episode>717</podcast:episode></item><item><title>How To Transform Career Lows Into Entrepreneurial Success Featuring Suzy Rosenstein</title><itunes:title>How To Transform Career Lows Into Entrepreneurial Success Featuring Suzy Rosenstein</itunes:title><description><![CDATA[<p>Suzy Rosenstein is a master certified life coach and host of the popular podcast for midlife women, Women in the Middle®. Utilizing her upbeat approach to the highs and lows of aging and navigating life over 50, Suzy helps you gain clarity on what you truly desire, reigniting your excitement for life.</p><p>In this episode of Smashing the Plateau, you will discover how Suzy turned a career-low into a triumphant journey into entrepreneurship, inspiring others along the way.</p><p>Suzy and I discuss:</p><ul><li>How being laid off became a catalyst for change [00:02:50]</li><li>The role of creativity in Suzy's entrepreneurial journey [00:03:45]</li><li>Confronting fears and societal expectations in midlife [00:09:00]</li><li>Embracing technology and lifelong learning [00:12:40]</li><li>Assisting women in midlife to avoid regrets and find clarity [00:15:14]</li><li>The benefits of group coaching and community support [00:21:16]</li><li>Understanding the 'why' behind your life's direction [00:26:07]</li></ul><br/><p>Learn more about Suzy on her website at <a href="http://www.suzyrosenstein.com" target="_blank">www.suzyrosenstein.com</a> and get the free Get Unstuck Midlife Podcast Bundle at <a href="http://www.freepodcastbundle.com" target="_blank">www.freepodcastbundle.com</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Suzy Rosenstein is a master certified life coach and host of the popular podcast for midlife women, Women in the Middle®. Utilizing her upbeat approach to the highs and lows of aging and navigating life over 50, Suzy helps you gain clarity on what you truly desire, reigniting your excitement for life.</p><p>In this episode of Smashing the Plateau, you will discover how Suzy turned a career-low into a triumphant journey into entrepreneurship, inspiring others along the way.</p><p>Suzy and I discuss:</p><ul><li>How being laid off became a catalyst for change [00:02:50]</li><li>The role of creativity in Suzy's entrepreneurial journey [00:03:45]</li><li>Confronting fears and societal expectations in midlife [00:09:00]</li><li>Embracing technology and lifelong learning [00:12:40]</li><li>Assisting women in midlife to avoid regrets and find clarity [00:15:14]</li><li>The benefits of group coaching and community support [00:21:16]</li><li>Understanding the 'why' behind your life's direction [00:26:07]</li></ul><br/><p>Learn more about Suzy on her website at <a href="http://www.suzyrosenstein.com" target="_blank">www.suzyrosenstein.com</a> and get the free Get Unstuck Midlife Podcast Bundle at <a href="http://www.freepodcastbundle.com" target="_blank">www.freepodcastbundle.com</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-career-lows-into-entrepreneurial-success-featuring-suzy-rosenstein]]></link><guid isPermaLink="false">08ec2237-1a3a-42e7-9ad1-74d63d5f34db</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 Jan 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8fc41fd2-5962-4737-9d8b-960bbcf94cf8/STP716-V2-Suzy-Rosenstein.mp3" length="30128628" type="audio/mpeg"/><itunes:duration>31:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>716</itunes:episode><podcast:episode>716</podcast:episode></item><item><title>How Conscious Choices, Inner Work, And Community Forge New Paths In Life’s Latter Half Featuring Paul Ward And Sandy Demarest</title><itunes:title>How Conscious Choices, Inner Work, And Community Forge New Paths In Life&apos;s Latter Half Featuring Paul Ward And Sandy Demarest</itunes:title><description><![CDATA[<p>Dr. Paul Ward is a leadership and life coach, often referred to as the Consciousness Whisperer. He is the President of 2Young2Retire, LLC, a company that specializes in coaching, consulting, and training.</p><p>Paul is the author of "The Inner Journey to Conscious Leadership" and the coauthor of "Midlife, New Life," which is set to be published in January.</p><p>An adjunct professor at the University of Phoenix online, Paul has dedicated more than thirty years to consulting for organizations across Europe and the Americas. He splits his time between West Palm Beach, Florida, and Portsmouth, England.</p><p>Paul Ward and Sandy Demarest are reshaping the concept of midlife through their co-authored book, Midlife New Life, and their professional coaching efforts. They bring a wealth of experience to those navigating life's transitions, offering strategies to embrace change with purpose and intention.</p><p>In today's episode of Smashing the Plateau, we'll explore the conscious choices that can redefine one's journey during the second half of life and the importance of inner work and community in forging a new path.</p><p>Paul, Sandy, and I discuss:</p><ul><li>The inspiration behind Midlife New Life and the story of its creation [00:04:00]</li><li>Sandy's journey from career development to co-author [00:05:50]</li><li>The significance of midlife as a stage, not an age, and its broad appeal [00:08:05]</li><li>Addressing unexpected challenges and the importance of planning [00:09:10]</li><li>The concept of working for fulfillment versus working for a living [00:10:36]</li><li>Strategies for corporate refugees turning to entrepreneurship [00:12:40]</li><li>The role of mindset and support in navigating career transitions [00:14:25]</li><li>Consciously exploring possibilities before a crisis strikes [00:16:00]</li><li>Leveraging strengths for personal and professional growth [00:24:45]</li></ul><br/><p>Learn more about Paul and Sandy and their work: Midlife New Life Book: midlifenewlife.net</p><p>Paul Ward's Contact: <a href="http://2young2retire.com/" target="_blank">http://2young2retire.com/</a><strong> </strong>and <a href="https://drpaulward.com/" target="_blank">https://drpaulward.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Dr. Paul Ward is a leadership and life coach, often referred to as the Consciousness Whisperer. He is the President of 2Young2Retire, LLC, a company that specializes in coaching, consulting, and training.</p><p>Paul is the author of "The Inner Journey to Conscious Leadership" and the coauthor of "Midlife, New Life," which is set to be published in January.</p><p>An adjunct professor at the University of Phoenix online, Paul has dedicated more than thirty years to consulting for organizations across Europe and the Americas. He splits his time between West Palm Beach, Florida, and Portsmouth, England.</p><p>Paul Ward and Sandy Demarest are reshaping the concept of midlife through their co-authored book, Midlife New Life, and their professional coaching efforts. They bring a wealth of experience to those navigating life's transitions, offering strategies to embrace change with purpose and intention.</p><p>In today's episode of Smashing the Plateau, we'll explore the conscious choices that can redefine one's journey during the second half of life and the importance of inner work and community in forging a new path.</p><p>Paul, Sandy, and I discuss:</p><ul><li>The inspiration behind Midlife New Life and the story of its creation [00:04:00]</li><li>Sandy's journey from career development to co-author [00:05:50]</li><li>The significance of midlife as a stage, not an age, and its broad appeal [00:08:05]</li><li>Addressing unexpected challenges and the importance of planning [00:09:10]</li><li>The concept of working for fulfillment versus working for a living [00:10:36]</li><li>Strategies for corporate refugees turning to entrepreneurship [00:12:40]</li><li>The role of mindset and support in navigating career transitions [00:14:25]</li><li>Consciously exploring possibilities before a crisis strikes [00:16:00]</li><li>Leveraging strengths for personal and professional growth [00:24:45]</li></ul><br/><p>Learn more about Paul and Sandy and their work: Midlife New Life Book: midlifenewlife.net</p><p>Paul Ward's Contact: <a href="http://2young2retire.com/" target="_blank">http://2young2retire.com/</a><strong> </strong>and <a href="https://drpaulward.com/" target="_blank">https://drpaulward.com/</a></p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-conscious-choices-inner-work-and-community-forge-new-paths-in-lifes-latter-half-featuring-paul-ward-and-sandy-demarest]]></link><guid isPermaLink="false">0be7c01f-1d0b-47db-8836-57fdc95e966b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 Jan 2024 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/37570289-e383-4edd-9de3-80e80ba868c6/STP715-V2-Paul-Ward-and-Sandy-Demarest.mp3" length="28511126" type="audio/mpeg"/><itunes:duration>29:42</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>715</itunes:episode><podcast:episode>715</podcast:episode></item><item><title>How To Stand Out And Draw The Right Crowd With Digital Marketing Featuring Tina Cheesley</title><itunes:title>How To Stand Out And Draw The Right Crowd With Digital Marketing Featuring Tina Cheesley</itunes:title><description><![CDATA[<p>Tina Cheesley runs a marketing agency that specializes in messaging for websites plus email marketing to help clients stand out from the crowd and attract the right people.</p><p>In this episode, discover the key steps and strategies that Tina has used to carve out a niche for her business and to guide others on the path to marketing success.</p><p>Tina and I discuss:</p><ul><li>Her professional journey from the print industry to online marketing and the dynamics of working with her husband [00:52]</li><li>The importance of breaking down the transition from corporate to consulting into manageable steps [06:10]</li><li>Starting off with the right digital footprint, such as a landing page, and the role of networking in business development [10:14]</li><li>How to choose a consulting specialization that aligns with your passions and the impact you want to make [14:10]</li><li>The entrepreneurial mindset, dealing with imposter syndrome, and the significance of goal setting [16:34]</li><li>The blend of flexibility and structure in entrepreneurship, and how it shapes personal and professional life [18:05]</li><li>The benefits of being part of a community and engaging in mastermind groups [19:47]</li></ul><br/><p>For more insights into effective digital marketing and to get a hold of a useful toolkit for kick-starting your marketing journey, visit Tina's website at <a href="https://flow-online.co.uk/get-more-leads-toolkit/" target="_blank">https://flow-online.co.uk/get-more-leads-toolkit/</a>.&nbsp;</p><p>Tina also welcomes strategy calls for those who have attempted to apply her methods and are looking for further assistance.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Tina Cheesley runs a marketing agency that specializes in messaging for websites plus email marketing to help clients stand out from the crowd and attract the right people.</p><p>In this episode, discover the key steps and strategies that Tina has used to carve out a niche for her business and to guide others on the path to marketing success.</p><p>Tina and I discuss:</p><ul><li>Her professional journey from the print industry to online marketing and the dynamics of working with her husband [00:52]</li><li>The importance of breaking down the transition from corporate to consulting into manageable steps [06:10]</li><li>Starting off with the right digital footprint, such as a landing page, and the role of networking in business development [10:14]</li><li>How to choose a consulting specialization that aligns with your passions and the impact you want to make [14:10]</li><li>The entrepreneurial mindset, dealing with imposter syndrome, and the significance of goal setting [16:34]</li><li>The blend of flexibility and structure in entrepreneurship, and how it shapes personal and professional life [18:05]</li><li>The benefits of being part of a community and engaging in mastermind groups [19:47]</li></ul><br/><p>For more insights into effective digital marketing and to get a hold of a useful toolkit for kick-starting your marketing journey, visit Tina's website at <a href="https://flow-online.co.uk/get-more-leads-toolkit/" target="_blank">https://flow-online.co.uk/get-more-leads-toolkit/</a>.&nbsp;</p><p>Tina also welcomes strategy calls for those who have attempted to apply her methods and are looking for further assistance.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-stand-out-and-draw-the-right-crowd-with-digital-marketing-featuring-tina-cheesley]]></link><guid isPermaLink="false">095b1e9b-1248-46b4-9291-eae2559072bf</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 25 Dec 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/dea3c350-4a8e-4272-9f2d-e39dc1a12ab0/STP714-Tina-Cheesley.mp3" length="22902558" type="audio/mpeg"/><itunes:duration>23:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>714</itunes:episode><podcast:episode>714</podcast:episode></item><item><title>Learn To Manage Consulting Finances For Future Success Confidently Featuring Erica Goode</title><itunes:title>Learn To Manage Consulting Finances For Future Success Confidently Featuring Erica Goode</itunes:title><description><![CDATA[<p class="ql-align-justify">Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm that provides coaches and consultants with bookkeeping, accounting, and CFO services, and she also hosts the Coaches, Consultants, and Money podcast. She’s a former Director of Finance at a Fortune 50 company and began her career as an auditor at a Big Four public accounting firm. Erica is also a mother of two and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.</p><p>In today's episode of Smashing the Plateau, Erica will discuss the unique financial challenges that come with running a consulting or coaching business and how to navigate them confidently for a successful financial future.</p><p>Erica and I discuss:</p><ul><li>The common fears and misunderstandings about small business finance [00:00:00]</li><li>Leaving a corporate career for entrepreneurship [00:03:30]</li><li>Starting a business from scratch [00:04:10]</li><li>The journey to specializing in coaching and consulting [00:06:35]</li><li>The benefits of having a niche [00:12:59]</li><li>Financial challenges and cash flow management in consulting [00:16:35]</li><li>Retirement savings and benefits for entrepreneurs [00:19:55]</li><li>The importance of community for entrepreneurs [00:22:15]</li><li>Continuous learning in finance [00:24:35]</li></ul><br/><p>Learn more about Erica at <a href="https://www.ericagoode.com/" target="_blank">https://www.ericagoode.com</a>, <a href="https://www.ericagoode.com/newsletter-signup" target="_blank">https://www.ericagoode.com/newsletter-signup</a>, and listen to her insights on the Coaches, Consultants, and Money podcast.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p class="ql-align-justify">Erica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm that provides coaches and consultants with bookkeeping, accounting, and CFO services, and she also hosts the Coaches, Consultants, and Money podcast. She’s a former Director of Finance at a Fortune 50 company and began her career as an auditor at a Big Four public accounting firm. Erica is also a mother of two and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.</p><p>In today's episode of Smashing the Plateau, Erica will discuss the unique financial challenges that come with running a consulting or coaching business and how to navigate them confidently for a successful financial future.</p><p>Erica and I discuss:</p><ul><li>The common fears and misunderstandings about small business finance [00:00:00]</li><li>Leaving a corporate career for entrepreneurship [00:03:30]</li><li>Starting a business from scratch [00:04:10]</li><li>The journey to specializing in coaching and consulting [00:06:35]</li><li>The benefits of having a niche [00:12:59]</li><li>Financial challenges and cash flow management in consulting [00:16:35]</li><li>Retirement savings and benefits for entrepreneurs [00:19:55]</li><li>The importance of community for entrepreneurs [00:22:15]</li><li>Continuous learning in finance [00:24:35]</li></ul><br/><p>Learn more about Erica at <a href="https://www.ericagoode.com/" target="_blank">https://www.ericagoode.com</a>, <a href="https://www.ericagoode.com/newsletter-signup" target="_blank">https://www.ericagoode.com/newsletter-signup</a>, and listen to her insights on the Coaches, Consultants, and Money podcast.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/learn-to-manage-consulting-finances-for-future-success-confidently-featuring-erica-goode]]></link><guid isPermaLink="false">f2f8f253-a909-4e19-9ce4-4efe37a8845c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 18 Dec 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8d5528a5-1cd2-446b-83a5-9709ea171ae9/STP713-Erica-Goode.mp3" length="25634339" type="audio/mpeg"/><itunes:duration>26:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>713</itunes:episode><podcast:episode>713</podcast:episode></item><item><title>Learn How To Review Quarterly Growth, Affirm Values, And Plan Ahead Featuring John Neral</title><itunes:title>Learn How To Review Quarterly Growth, Affirm Values, And Plan Ahead Featuring John Neral</itunes:title><description><![CDATA[<p>John Neral is a certified professional coach who assists mid-career professionals who feel stuck, undervalued, and underutilized to show up and find a job they love or to love the job they have. John is the host of "The Mid-Career GPS Podcast" and the author of "SHOW UP – Six Strategies to Lead a More Energetic and Impactful Career" and "Your Mid-Career GPS – Four Steps to Figuring Out What's Next." He resides just outside of Washington, D.C., with his spouse and their rescue cat, "Amy Farrah Meowler."</p><p>In today's episode of Smashing the Plateau, you will learn how to pause at the end of each quarter and assess your business progress, reaffirming foundational values, and deciding your next steps for growth.</p><p>John and I discuss:</p><ul><li>The significance of pausing and reviewing business progress [00:00:00]</li><li>The shift in mid-career professionals' attitudes since the pandemic [00:04:00]</li><li>How to find what you want in your next job or career move [00:09:00]</li><li>The importance of defining fit, function, finance, and future in your career [00:07:00]</li><li>How to handle job offers that don't fully meet your criteria [00:16:00]</li><li>Why you should consider self-employment and building your personal board of directors [00:19:00]</li><li>John's entrepreneurial journey and the introduction of digital products [00:22:00]</li><li>The power of being a community member and leader [00:25:00]</li></ul><br/><p>Learn more about John at <a href="http://www.johnneral.com/" target="_blank">www.johnneral.com</a> and connect with him on LinkedIn. Listen to the Mid Career GPS podcast for more insights.</p><p>Thank you to Our Sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>John Neral is a certified professional coach who assists mid-career professionals who feel stuck, undervalued, and underutilized to show up and find a job they love or to love the job they have. John is the host of "The Mid-Career GPS Podcast" and the author of "SHOW UP – Six Strategies to Lead a More Energetic and Impactful Career" and "Your Mid-Career GPS – Four Steps to Figuring Out What's Next." He resides just outside of Washington, D.C., with his spouse and their rescue cat, "Amy Farrah Meowler."</p><p>In today's episode of Smashing the Plateau, you will learn how to pause at the end of each quarter and assess your business progress, reaffirming foundational values, and deciding your next steps for growth.</p><p>John and I discuss:</p><ul><li>The significance of pausing and reviewing business progress [00:00:00]</li><li>The shift in mid-career professionals' attitudes since the pandemic [00:04:00]</li><li>How to find what you want in your next job or career move [00:09:00]</li><li>The importance of defining fit, function, finance, and future in your career [00:07:00]</li><li>How to handle job offers that don't fully meet your criteria [00:16:00]</li><li>Why you should consider self-employment and building your personal board of directors [00:19:00]</li><li>John's entrepreneurial journey and the introduction of digital products [00:22:00]</li><li>The power of being a community member and leader [00:25:00]</li></ul><br/><p>Learn more about John at <a href="http://www.johnneral.com/" target="_blank">www.johnneral.com</a> and connect with him on LinkedIn. Listen to the Mid Career GPS podcast for more insights.</p><p>Thank you to Our Sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/learn-how-to-review-quarterly-growth-affirm-values-and-plan-ahead-featuring-john-neral]]></link><guid isPermaLink="false">8691858c-488f-4d6f-a8cf-8d4620714c0b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 11 Dec 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/0e08a2f1-4ddb-421c-9363-01e91724c053/STP712-John-Neral.mp3" length="27490496" type="audio/mpeg"/><itunes:duration>28:13</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>712</itunes:episode><podcast:episode>712</podcast:episode></item><item><title>How To Generate Revenue With Online Marketing Featuring Ahsan Karim</title><itunes:title>How To Generate Revenue With Online Marketing Featuring Ahsan Karim</itunes:title><description><![CDATA[<p>Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing.</p><p>In today’s episode of Smashing the Plateau, Ahsan shares his insightful journey from the corporate world to entrepreneurship. With a focus on helping businesses amplify their online presence, Ahsan highlights the importance of community, coaching, and strategic online marketing for entrepreneurs.</p><p>Ahsan and I discuss:</p><ul><li>Making the pivot from it to business coaching [00:02:52]</li><li>The first entrepreneurial steps and valuing exchanges [00:04:33]</li><li>Building light vision group and mastering digital marketing [00:08:08]</li><li>Identifying the ideal client for online success [00:09:40]</li><li>Expanding reach: local success stories to global visions [00:12:28]</li><li>Unique global insights through personal journey and connections [00:13:26]</li><li>Creating collaborative and customized coaching curriculums [00:16:15]</li><li>The power of community in entrepreneurship [00:18:56]</li><li>Upcoming projects to help entrepreneurs enhance their online presence [00:21:10]</li></ul><br/><p>Learn more about Ahsan at <a href="https://lightvisiongroup.com/" target="_blank">https://lightvisiongroup.com/</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Ahsan Karim is a business strategist and founder of Light Vision Group. His company helps businesses generate more revenue with online marketing.</p><p>In today’s episode of Smashing the Plateau, Ahsan shares his insightful journey from the corporate world to entrepreneurship. With a focus on helping businesses amplify their online presence, Ahsan highlights the importance of community, coaching, and strategic online marketing for entrepreneurs.</p><p>Ahsan and I discuss:</p><ul><li>Making the pivot from it to business coaching [00:02:52]</li><li>The first entrepreneurial steps and valuing exchanges [00:04:33]</li><li>Building light vision group and mastering digital marketing [00:08:08]</li><li>Identifying the ideal client for online success [00:09:40]</li><li>Expanding reach: local success stories to global visions [00:12:28]</li><li>Unique global insights through personal journey and connections [00:13:26]</li><li>Creating collaborative and customized coaching curriculums [00:16:15]</li><li>The power of community in entrepreneurship [00:18:56]</li><li>Upcoming projects to help entrepreneurs enhance their online presence [00:21:10]</li></ul><br/><p>Learn more about Ahsan at <a href="https://lightvisiongroup.com/" target="_blank">https://lightvisiongroup.com/</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-generate-revenue-with-online-marketing-featuring-ahsan-karim]]></link><guid isPermaLink="false">f12782b0-6a01-401e-959d-b250abba19e4</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 04 Dec 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9849ceb9-2b0d-45b6-bc63-6a27d8c07879/STP711-Ahsan-Karim.mp3" length="24070754" type="audio/mpeg"/><itunes:duration>24:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>711</itunes:episode><podcast:episode>711</podcast:episode></item><item><title>How To Build Your Own Strategy For Launching And Scaling Exponential Business Growth Featuring Geoffrey Kent</title><itunes:title>How To Build Your Own Strategy For Launching And Scaling Exponential Business Growth Featuring Geoffrey Kent</itunes:title><description><![CDATA[<p>Geoffrey Kent is an esteemed educator, coach, entrepreneur, and the brain behind Think Big with Geoffrey Kent. With an impressive entrepreneurial trajectory spanning over half a century, Geoffrey has crafted a robust methodology that empowers entrepreneurs to devise their personalized strategies to initiate, responsibly escalate, and successfully exit their businesses. Geoffrey, a Wharton School of Business MBA holder with a focus on Entrepreneurial Management, has also shared his expertise at Lincoln University and carried out more than 20 entrepreneurial initiatives in the past five decades.</p><p>In today's episode of Smashing the Plateau, you will learn how Geoffrey Kent built his entrepreneurial university online and share his insights on creating generational wealth.&nbsp;</p><p>Geoffrey and David discuss:</p><ul><li>Geoffrey's journey to entrepreneurship and the creation of his course [00:17:55]</li><li>The importance of narrating your course and turning it into a book [00:23:45]</li><li>The platform Geoffrey made to teach entrepreneurs online [00:23:55]</li><li>Geoffrey's focus on Alignable as a platform for teaching [00:24:10]</li><li>The creation of Entrepreneur University on Alignable [00:24:20]</li><li>The unconventional approach of Entrepreneur University on Alignable [00:24:45]</li><li>How to get more information about Geoffrey's work [00:25:00]</li><li>Geoffrey's presence on various platforms for disseminating daily content [00:25:25]</li></ul><br/><p>Learn more about Geoffrey at <a href="http://www.thinkbigwithgeoffreykent.com" target="_blank">www.thinkbigwithgeoffreykent.com</a>, and search "Think Big with Geoffrey Kent" on LinkedIn, Facebook, Instagram, Twitter, Quora, Alignable, and YouTube.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Geoffrey Kent is an esteemed educator, coach, entrepreneur, and the brain behind Think Big with Geoffrey Kent. With an impressive entrepreneurial trajectory spanning over half a century, Geoffrey has crafted a robust methodology that empowers entrepreneurs to devise their personalized strategies to initiate, responsibly escalate, and successfully exit their businesses. Geoffrey, a Wharton School of Business MBA holder with a focus on Entrepreneurial Management, has also shared his expertise at Lincoln University and carried out more than 20 entrepreneurial initiatives in the past five decades.</p><p>In today's episode of Smashing the Plateau, you will learn how Geoffrey Kent built his entrepreneurial university online and share his insights on creating generational wealth.&nbsp;</p><p>Geoffrey and David discuss:</p><ul><li>Geoffrey's journey to entrepreneurship and the creation of his course [00:17:55]</li><li>The importance of narrating your course and turning it into a book [00:23:45]</li><li>The platform Geoffrey made to teach entrepreneurs online [00:23:55]</li><li>Geoffrey's focus on Alignable as a platform for teaching [00:24:10]</li><li>The creation of Entrepreneur University on Alignable [00:24:20]</li><li>The unconventional approach of Entrepreneur University on Alignable [00:24:45]</li><li>How to get more information about Geoffrey's work [00:25:00]</li><li>Geoffrey's presence on various platforms for disseminating daily content [00:25:25]</li></ul><br/><p>Learn more about Geoffrey at <a href="http://www.thinkbigwithgeoffreykent.com" target="_blank">www.thinkbigwithgeoffreykent.com</a>, and search "Think Big with Geoffrey Kent" on LinkedIn, Facebook, Instagram, Twitter, Quora, Alignable, and YouTube.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-your-own-strategy-for-launching-and-scaling-exponential-business-growth-featuring-geoffrey-kent]]></link><guid isPermaLink="false">59b1a8b9-5b4a-45c8-9243-252879fbef33</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 Nov 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4e607e07-6e25-46aa-9d93-0774e7684478/STP710-Geoffrey-Kent.mp3" length="26407564" type="audio/mpeg"/><itunes:duration>27:05</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>710</itunes:episode><podcast:episode>710</podcast:episode></item><item><title>How To Integrate Ai With Human Connection For Effective Communication Featuring Jürgen Strauss</title><itunes:title>How To Integrate Ai With Human Connection For Effective Communication Featuring Jürgen Strauss</itunes:title><description><![CDATA[<p>Dr. Jürgen Strauss, the founder of Innovabiz, is globally celebrated as a human-centered podcasting coach. He guides high achievers in leveraging podcasting for business growth. Having produced over 590 InnovaBuzz Podcast episodes, his expertise resides at the intersection of technology, human behavior, and marketing.&nbsp;</p><p>He utilizes his years of experience in both the corporate and small business sectors to cultivate deep connections, thus broadening the professional networks of high-impact individuals. He expertly integrates generative AI, such as ChatGPT, with human connection to enhance effective communication. Beyond his professional pursuits, he is a passionate photographer, speaker, and cyclist.</p><p>In today's episode of Smashing the Plateau, you will learn how to pivot according to your audience's needs, the significance of asking the right questions, and how to utilize AI tools for more human-like interactions.</p><p>Jürgen and I discuss:</p><ul><li>The importance of audience understanding and quick adaptation [00:13:50]</li><li>How Jurgen pivoted his business approach [00:14:00]</li><li>Jurgen's methods of understanding the market [00:14:30]</li><li>The art of asking meaningful questions [00:14:40]</li><li>The concept of assistance versus help [00:15:00]</li><li>How to identify gaps and contribute effectively [00:15:30]</li><li>Jurgen's dream for Flywheel Nation [00:19:10]</li><li>The benefits of being in a community [00:20:00]</li><li>Jurgen's definition of community [00:21:40]</li><li>The application of ChatGPT in business [00:22:10]</li><li>How to leverage AI tools for human connection [00:23:35]</li></ul><br/><p>Learn more about Jurgen at <a href="http://www.innovabiz.co" rel="noopener noreferrer" target="_blank">www.innovabiz.co</a> and more about his community at <a href="http://www.innovabiz.co/flywheel" rel="noopener noreferrer" target="_blank">www.innovabiz.co/flywheel</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Dr. Jürgen Strauss, the founder of Innovabiz, is globally celebrated as a human-centered podcasting coach. He guides high achievers in leveraging podcasting for business growth. Having produced over 590 InnovaBuzz Podcast episodes, his expertise resides at the intersection of technology, human behavior, and marketing.&nbsp;</p><p>He utilizes his years of experience in both the corporate and small business sectors to cultivate deep connections, thus broadening the professional networks of high-impact individuals. He expertly integrates generative AI, such as ChatGPT, with human connection to enhance effective communication. Beyond his professional pursuits, he is a passionate photographer, speaker, and cyclist.</p><p>In today's episode of Smashing the Plateau, you will learn how to pivot according to your audience's needs, the significance of asking the right questions, and how to utilize AI tools for more human-like interactions.</p><p>Jürgen and I discuss:</p><ul><li>The importance of audience understanding and quick adaptation [00:13:50]</li><li>How Jurgen pivoted his business approach [00:14:00]</li><li>Jurgen's methods of understanding the market [00:14:30]</li><li>The art of asking meaningful questions [00:14:40]</li><li>The concept of assistance versus help [00:15:00]</li><li>How to identify gaps and contribute effectively [00:15:30]</li><li>Jurgen's dream for Flywheel Nation [00:19:10]</li><li>The benefits of being in a community [00:20:00]</li><li>Jurgen's definition of community [00:21:40]</li><li>The application of ChatGPT in business [00:22:10]</li><li>How to leverage AI tools for human connection [00:23:35]</li></ul><br/><p>Learn more about Jurgen at <a href="http://www.innovabiz.co" rel="noopener noreferrer" target="_blank">www.innovabiz.co</a> and more about his community at <a href="http://www.innovabiz.co/flywheel" rel="noopener noreferrer" target="_blank">www.innovabiz.co/flywheel</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" rel="noopener noreferrer" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-integrate-ai-with-human-connection-for-effective-communication-featuring-jurgen-strauss]]></link><guid isPermaLink="false">d1f80eaa-3d67-48f6-af57-268ff326dbf3</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 Nov 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4bce34bf-48f7-4696-b6e5-7e184bb89f2f/STP709-Jurgen-Strauss.mp3" length="26980586" type="audio/mpeg"/><itunes:duration>27:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>709</itunes:episode><podcast:episode>709</podcast:episode></item><item><title>How To Make Work More Productive, Valuable, Meaningful, And Impactful Featuring Thomas Bertels</title><itunes:title>How To Make Work More Productive, Valuable, Meaningful, And Impactful Featuring Thomas Bertels</itunes:title><description><![CDATA[<p>Thomas Bertels is a management consultant and business transformation expert. He has more than 25 years’ experience helping companies across a range of industries, from start-ups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking.&nbsp;</p><p>He has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is ‘Fixing Work: Designing Jobs Employees Love’ ( Greenleaf Book Group). He is also the host of the Work Matters podcast, where he explores in conversations with thought leaders and executives what leaders can do to fix work.</p><p>In this episode of Smashing the Plateau, you will learn how to make work more productive, valuable, meaningful, and impactful.</p><p>Thomas and I discuss:</p><ul><li>Thomas's journey in consulting and his transformation towards innovative work design [00:17]</li><li>How the evolution of publishing affected his process of authoring "Fixing Work" [02:25]</li><li>The prevalent challenges of being a thought leader in today's ever-evolving landscape [06:01]</li><li>A deep-dive into the emerging models of consulting, focusing on productization and a client-focused approach [09:31]</li><li>The principles and practical components of his work design framework [12:02]</li><li>The significance and role of community in consulting [18:10]</li></ul><br/><p>Learn more about Thomas Bertels at:</p><ul><li><em>Homepage</em><a href="http://www.purpose.works/" target="_blank"><em> </em></a><a href="http://www.purpose.works" target="_blank"><em>www.purpose.works</em></a></li><li><em>&nbsp;Book Site</em><a href="http://www.fixing-work.com/" target="_blank"><em> </em></a><a href="http://www.fixing-work.com" target="_blank"><em>www.fixing-work.com</em></a></li><li><em>&nbsp;Newsletter </em><a href="http://purposeworks.substack.com" target="_blank"><em>purposeworks.substack.com</em></a></li><li><em>&nbsp;Diagnostic</em><a href="http://www.mymojo.works/" target="_blank"><em> </em></a><a href="http://www.mymojo.works" target="_blank"><em>www.mymojo.works</em></a></li><li><em>&nbsp;Podcast</em><a href="https://www.youtube.com/@WorkMatterspodcast" target="_blank"><em> https://www.youtube.com/@WorkMatterspodcast</em></a></li><li><em>&nbsp;LinkedIn: </em><a href="https://www.linkedin.com/in/thomasbertels/" target="_blank"><em>https://www.linkedin.com/in/thomasbertels/</em></a><a href="https://www.linkedin.com/company/purpose-works-consulting/" target="_blank"><em> https://www.linkedin.com/company/purpose-works-consulting/</em></a></li></ul><br/><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Thomas Bertels is a management consultant and business transformation expert. He has more than 25 years’ experience helping companies across a range of industries, from start-ups to Fortune 5, transform how work gets done. Thinkers360 has recognized Thomas as a Top 50 Thought Leader on the Future of Work and Design Thinking.&nbsp;</p><p>He has written several books and numerous articles on work design, process improvement, business transformation, and organizational learning. His latest book is ‘Fixing Work: Designing Jobs Employees Love’ ( Greenleaf Book Group). He is also the host of the Work Matters podcast, where he explores in conversations with thought leaders and executives what leaders can do to fix work.</p><p>In this episode of Smashing the Plateau, you will learn how to make work more productive, valuable, meaningful, and impactful.</p><p>Thomas and I discuss:</p><ul><li>Thomas's journey in consulting and his transformation towards innovative work design [00:17]</li><li>How the evolution of publishing affected his process of authoring "Fixing Work" [02:25]</li><li>The prevalent challenges of being a thought leader in today's ever-evolving landscape [06:01]</li><li>A deep-dive into the emerging models of consulting, focusing on productization and a client-focused approach [09:31]</li><li>The principles and practical components of his work design framework [12:02]</li><li>The significance and role of community in consulting [18:10]</li></ul><br/><p>Learn more about Thomas Bertels at:</p><ul><li><em>Homepage</em><a href="http://www.purpose.works/" target="_blank"><em> </em></a><a href="http://www.purpose.works" target="_blank"><em>www.purpose.works</em></a></li><li><em>&nbsp;Book Site</em><a href="http://www.fixing-work.com/" target="_blank"><em> </em></a><a href="http://www.fixing-work.com" target="_blank"><em>www.fixing-work.com</em></a></li><li><em>&nbsp;Newsletter </em><a href="http://purposeworks.substack.com" target="_blank"><em>purposeworks.substack.com</em></a></li><li><em>&nbsp;Diagnostic</em><a href="http://www.mymojo.works/" target="_blank"><em> </em></a><a href="http://www.mymojo.works" target="_blank"><em>www.mymojo.works</em></a></li><li><em>&nbsp;Podcast</em><a href="https://www.youtube.com/@WorkMatterspodcast" target="_blank"><em> https://www.youtube.com/@WorkMatterspodcast</em></a></li><li><em>&nbsp;LinkedIn: </em><a href="https://www.linkedin.com/in/thomasbertels/" target="_blank"><em>https://www.linkedin.com/in/thomasbertels/</em></a><a href="https://www.linkedin.com/company/purpose-works-consulting/" target="_blank"><em> https://www.linkedin.com/company/purpose-works-consulting/</em></a></li></ul><br/><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-work-more-productive-valuable-meaningful-and-impactful-featuring-thomas-bertels]]></link><guid isPermaLink="false">9aa95da3-8865-469d-8ba6-daffba70080f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 Nov 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/5145601b-bdb7-4cc9-b922-39d9cb08c4a3/STP708-Thomas-Bertels.mp3" length="24573141" type="audio/mpeg"/><itunes:duration>25:11</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>708</itunes:episode><podcast:episode>708</podcast:episode></item><item><title>How To Make Critical Decisions and Understand The Importance Of Inner Resourcefulness Featuring Namita Purohit</title><itunes:title>How To Make Critical Decisions and Understand The Importance Of Inner Resourcefulness Featuring Namita Purohit</itunes:title><description><![CDATA[<p>Namita Purohit left a promising career at Microsoft and embarked on her journey as an entrepreneur, fueled by her deep-rooted belief in Eastern Wisdom. She champions the idea of cultivating inner resourcefulness and emphasizes the importance of community in both personal and professional development.</p><p>In today's episode of Smashing the Plateau, you will learn how to make critical decisions, understand the importance of inner resourcefulness, and the crucial role communities play in our lives.</p><p>Namita and I discuss:</p><ul><li>Namita's transition from Microsoft to entrepreneurship [00:12:29]</li><li>The significance of decision-making and freedom [00:14:53]</li><li>The concept of inner resourcefulness [00:20:35]</li><li>Valuing personal pleasure and priorities over societal pressure [00:19:30]</li><li>The role of communities in our lives [00:26:40]</li><li>Namita's coaching brand EASE, focusing on emotional awareness, spirituality, and excellence [00:27:30]</li></ul><br/><p>Learn more about Namita at <a href="https://www.namitapurohit.com/" target="_blank">https://www.namitapurohit.com</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Namita Purohit left a promising career at Microsoft and embarked on her journey as an entrepreneur, fueled by her deep-rooted belief in Eastern Wisdom. She champions the idea of cultivating inner resourcefulness and emphasizes the importance of community in both personal and professional development.</p><p>In today's episode of Smashing the Plateau, you will learn how to make critical decisions, understand the importance of inner resourcefulness, and the crucial role communities play in our lives.</p><p>Namita and I discuss:</p><ul><li>Namita's transition from Microsoft to entrepreneurship [00:12:29]</li><li>The significance of decision-making and freedom [00:14:53]</li><li>The concept of inner resourcefulness [00:20:35]</li><li>Valuing personal pleasure and priorities over societal pressure [00:19:30]</li><li>The role of communities in our lives [00:26:40]</li><li>Namita's coaching brand EASE, focusing on emotional awareness, spirituality, and excellence [00:27:30]</li></ul><br/><p>Learn more about Namita at <a href="https://www.namitapurohit.com/" target="_blank">https://www.namitapurohit.com</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-critical-decisions-and-understand-the-importance-of-inner-resourcefulness-featuring-namita-purohit]]></link><guid isPermaLink="false">6522b425-ade5-4164-b56f-3ca14f1c8a1d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 Nov 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9d8fd38f-98d4-46d1-9349-afa9c84dc827/STP707-Namita-Purohit.mp3" length="26051045" type="audio/mpeg"/><itunes:duration>26:43</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>707</itunes:episode><podcast:episode>707</podcast:episode></item><item><title>The Importance of Structure and Accountability in Establishing And Growing Your Own Business Featuring Sara Murray</title><itunes:title>The Importance of Structure and Accountability in Establishing And Growing Your Own Business Featuring Sara Murray</itunes:title><description><![CDATA[<p>Sara Murray is an advisor, consultant, and speaker working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts.&nbsp;</p><p>With a focus on construction, real estate, hospitality, design, and technology industries, Sara empowers professionals to enhance their communication skills, approach prospecting creatively, and effectively address business needs rather than simply push products.</p><p>As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.</p><p>In today's episode of Smashing the Plateau, you'll learn about the importance of structure and accountability in establishing and growing your own business. Sara offers practical advice and tangible methods for achieving your sales goals and creating a successful business model.</p><p>Sara and I discuss:</p><ul><li>The transition from corporate life to entrepreneurship [02:04]</li><li>The process of establishing structure in your business [04:15]</li><li>Decision-making in terms of which business model to pursue [07:51]</li><li>The role of workshops in growing a business [10:37]</li><li>Practical ways of developing business sales [14:12]</li><li>The benefits of using a podcast as a resource [16:19]</li><li>Navigating challenges in entrepreneurship [20:41]</li><li>Strategies for personal and business growth [23:14]</li><li>Resource availability and how to get in touch with Sara [25:55]</li></ul><br/><p>Learn more about Sara at <em>connect.saramurray.com</em> and follow her on LinkedIn. You can also access her podcast, Prospecting on Purpose, on YouTube and all significant platforms where podcasts are available.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Sara Murray is an advisor, consultant, and speaker working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts.&nbsp;</p><p>With a focus on construction, real estate, hospitality, design, and technology industries, Sara empowers professionals to enhance their communication skills, approach prospecting creatively, and effectively address business needs rather than simply push products.</p><p>As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.</p><p>In today's episode of Smashing the Plateau, you'll learn about the importance of structure and accountability in establishing and growing your own business. Sara offers practical advice and tangible methods for achieving your sales goals and creating a successful business model.</p><p>Sara and I discuss:</p><ul><li>The transition from corporate life to entrepreneurship [02:04]</li><li>The process of establishing structure in your business [04:15]</li><li>Decision-making in terms of which business model to pursue [07:51]</li><li>The role of workshops in growing a business [10:37]</li><li>Practical ways of developing business sales [14:12]</li><li>The benefits of using a podcast as a resource [16:19]</li><li>Navigating challenges in entrepreneurship [20:41]</li><li>Strategies for personal and business growth [23:14]</li><li>Resource availability and how to get in touch with Sara [25:55]</li></ul><br/><p>Learn more about Sara at <em>connect.saramurray.com</em> and follow her on LinkedIn. You can also access her podcast, Prospecting on Purpose, on YouTube and all significant platforms where podcasts are available.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/the-importance-of-structure-and-accountability-in-establishing-and-growing-your-own-business-featuring-sara-murray]]></link><guid isPermaLink="false">8d68bca1-3ce1-429f-8977-7a82667068e0</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 30 Oct 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/d9032ed9-271d-4b6c-858a-72825cc1824b/STP706-Sara-Murray.mp3" length="27714940" type="audio/mpeg"/><itunes:duration>28:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>706</itunes:episode><podcast:episode>706</podcast:episode></item><item><title>How To Balance Life And Work While Increasing Productivity And Achieving Business Success Featuring Marcey Rader</title><itunes:title>How To Balance Life And Work While Increasing Productivity And Achieving Business Success Featuring Marcey Rader</itunes:title><description><![CDATA[<p>Marcey Rader believes health powers productivity. As the founder of RaderCo, she helps corporate refugees banish burnout through practical tools and sustainable habits.</p><p>Marcey is a multi-certified health and productivity expert, a digital wellness practitioner, three-time author, has spoken on five continents, and is part of the 1% of speakers worldwide with the distinguished Certified Speaking Professional® designation.&nbsp;</p><p>In today's episode of Smashing the Plateau, Marcey shares her wealth of knowledge on how to bring balance into your life and work while skyrocketing your productivity and achieving success in your business.</p><p>Marcey and I discuss:</p><ul><li>How Marcey transitioned from being the primary earner in her family to becoming an entrepreneur [02:15]</li><li>The importance of a coach and a mastermind group in her business journey [04:22]</li><li>Dealing with the corporate mindset and the challenges it presents when starting your own business [09:02]</li><li>Techniques for placing value on your services [14:11]</li><li>Marcey's insights on the importance of a carefully curated group in leadership roles [19:30]</li></ul><br/><p>Learn more about Marcey <a href="www.marceyrader.com" target="_blank">www.helloraderco.com</a> and <a href="www.marceyrader.com" target="_blank">www.marceyrader.com</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Marcey Rader believes health powers productivity. As the founder of RaderCo, she helps corporate refugees banish burnout through practical tools and sustainable habits.</p><p>Marcey is a multi-certified health and productivity expert, a digital wellness practitioner, three-time author, has spoken on five continents, and is part of the 1% of speakers worldwide with the distinguished Certified Speaking Professional® designation.&nbsp;</p><p>In today's episode of Smashing the Plateau, Marcey shares her wealth of knowledge on how to bring balance into your life and work while skyrocketing your productivity and achieving success in your business.</p><p>Marcey and I discuss:</p><ul><li>How Marcey transitioned from being the primary earner in her family to becoming an entrepreneur [02:15]</li><li>The importance of a coach and a mastermind group in her business journey [04:22]</li><li>Dealing with the corporate mindset and the challenges it presents when starting your own business [09:02]</li><li>Techniques for placing value on your services [14:11]</li><li>Marcey's insights on the importance of a carefully curated group in leadership roles [19:30]</li></ul><br/><p>Learn more about Marcey <a href="www.marceyrader.com" target="_blank">www.helloraderco.com</a> and <a href="www.marceyrader.com" target="_blank">www.marceyrader.com</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-balance-life-and-work-while-increasing-productivity-and-achieving-business-success-featuring-marcey-rader]]></link><guid isPermaLink="false">1633b2b2-a118-493c-867f-3bd672f2bf40</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Oct 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/024943ee-2d07-4826-b6e0-28aa7ade56ef/STP705-Marcey-Rader.mp3" length="25055884" type="audio/mpeg"/><itunes:duration>25:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>705</itunes:episode><podcast:episode>705</podcast:episode></item><item><title>Learn About Marketing And Sales Techniques For Deliverable Results Featuring Lois Creamer</title><itunes:title>Learn About Marketing And Sales Techniques For Deliverable Results Featuring Lois Creamer</itunes:title><description><![CDATA[<p><span style="background-color: transparent">Lois Creamer works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their message.&nbsp;</span></p><p><span style="background-color: transparent">In today's episode of Smashing the Plateau, you will learn about marketing and sales techniques for deliverable results, the significance of leveraging relationships and databases for revenue, the advantages of self-publication, and the joy of leading a successful membership community.</span></p><p><span style="background-color: transparent">Lois and I discuss:</span></p><ul><li><span style="background-color: transparent">Lois's journey in developing her sales skills and the importance of selling one's unique expertise [02:30]</span></li><li><span style="background-color: transparent">The uniqueness of each person's expertise delivery and how to leverage others' expertise [06:10]</span></li><li><span style="background-color: transparent">The value of databases as a strategic business asset and why it's essential to take it seriously [09:17]</span></li><li><span style="background-color: transparent">Lois's self-publication journey and reasons for choosing self-publication over traditional publishing [13:21]</span></li><li><span style="background-color: transparent">The joy, value, and structure of Lois's membership community [26:05]</span></li></ul><br/><p><span style="background-color: transparent">Learn more about Lois Creamer at bookmorebusiness.com. Sign up for her blog and receive a free eBook on how to sell a speech.</span></p><p><span style="background-color: transparent">Thank you to our sponsor:&nbsp;</span></p><p><a href="https://smashingtheplateau.com/community/" target="_blank" style="background-color: transparent">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p><span style="background-color: transparent">Lois Creamer works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their message.&nbsp;</span></p><p><span style="background-color: transparent">In today's episode of Smashing the Plateau, you will learn about marketing and sales techniques for deliverable results, the significance of leveraging relationships and databases for revenue, the advantages of self-publication, and the joy of leading a successful membership community.</span></p><p><span style="background-color: transparent">Lois and I discuss:</span></p><ul><li><span style="background-color: transparent">Lois's journey in developing her sales skills and the importance of selling one's unique expertise [02:30]</span></li><li><span style="background-color: transparent">The uniqueness of each person's expertise delivery and how to leverage others' expertise [06:10]</span></li><li><span style="background-color: transparent">The value of databases as a strategic business asset and why it's essential to take it seriously [09:17]</span></li><li><span style="background-color: transparent">Lois's self-publication journey and reasons for choosing self-publication over traditional publishing [13:21]</span></li><li><span style="background-color: transparent">The joy, value, and structure of Lois's membership community [26:05]</span></li></ul><br/><p><span style="background-color: transparent">Learn more about Lois Creamer at bookmorebusiness.com. Sign up for her blog and receive a free eBook on how to sell a speech.</span></p><p><span style="background-color: transparent">Thank you to our sponsor:&nbsp;</span></p><p><a href="https://smashingtheplateau.com/community/" target="_blank" style="background-color: transparent">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/learn-about-marketing-and-sales-techniques-for-deliverable-results-featuring-lois-creamer]]></link><guid isPermaLink="false">82a6d0bc-80cd-412e-9dc7-1c34f69bf6d4</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Oct 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/5cfb845c-32bb-4799-a761-51b6fa77b9b1/STP704-Lois-Creamer.mp3" length="28827130" type="audio/mpeg"/><itunes:duration>29:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>704</itunes:episode><podcast:episode>704</podcast:episode></item><item><title>How To Build A Successful Online Business, Find The Right Niche, And Grow Your Digital Entrepreneurship Journey With Smart Actionable Steps Featuring Scott Brenner</title><itunes:title>How To Build A Successful Online Business, Find The Right Niche, And Grow Your Digital Entrepreneurship Journey With Smart Actionable Steps Featuring Scott Brenner</itunes:title><description><![CDATA[<p>Scott Brenner is a seasoned digital entrepreneur and the strategic brain behind Online Business From Scratch, a business that guides aspiring entrepreneurs to launch successful online businesses. Brenner, who has decades of online business and technical experience, firmly believes in imparting actionable strategies for the fruition of those ideas.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a successful online business, find the right niche, and grow your digital entrepreneurship journey with smart actionable steps.</p><p>Scott and David discuss:</p><ul><li>What led Scott Brenner to become an entrepreneur [00:02:48]</li><li>How Scott found his niche in online business coaching [00:06:32]</li><li>The relevance of building a profitable business model [00:08:11]</li><li>Why choosing the right audience is crucial in entrepreneurship [00:09:21]</li><li>The significance of validating business ideas [00:12:15]</li><li>How Scott delivers value to his clients [00:14:02]</li><li>Navigating the entrepreneurial journey with communities [00:17:01]</li><li>Scott's approach to creating interactive business courses [00:19:45]</li><li>Scott's free ebook and a special offer for Smashing the Plateau audience [00:23:32]</li></ul><br/><p>Learn more about Scott at <a href="https://14steps.online/" target="_blank">https://14steps.online/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community </a></p>]]></description><content:encoded><![CDATA[<p>Scott Brenner is a seasoned digital entrepreneur and the strategic brain behind Online Business From Scratch, a business that guides aspiring entrepreneurs to launch successful online businesses. Brenner, who has decades of online business and technical experience, firmly believes in imparting actionable strategies for the fruition of those ideas.</p><p>In today's episode of Smashing the Plateau, you will learn how to build a successful online business, find the right niche, and grow your digital entrepreneurship journey with smart actionable steps.</p><p>Scott and David discuss:</p><ul><li>What led Scott Brenner to become an entrepreneur [00:02:48]</li><li>How Scott found his niche in online business coaching [00:06:32]</li><li>The relevance of building a profitable business model [00:08:11]</li><li>Why choosing the right audience is crucial in entrepreneurship [00:09:21]</li><li>The significance of validating business ideas [00:12:15]</li><li>How Scott delivers value to his clients [00:14:02]</li><li>Navigating the entrepreneurial journey with communities [00:17:01]</li><li>Scott's approach to creating interactive business courses [00:19:45]</li><li>Scott's free ebook and a special offer for Smashing the Plateau audience [00:23:32]</li></ul><br/><p>Learn more about Scott at <a href="https://14steps.online/" target="_blank">https://14steps.online/</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community </a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-successful-online-business-find-the-right-niche-and-grow-your-digital-entrepreneurship-journey-with-smart-actionable-steps-featuring-scott-brenner]]></link><guid isPermaLink="false">267eacc9-9d26-44c8-9e38-6ac79a4ecf65</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Oct 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b1d32c8a-88fd-4eba-b2c8-4bff825a8a27/STP703-Scott-Brenner.mp3" length="25392759" type="audio/mpeg"/><itunes:duration>26:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>703</itunes:episode><podcast:episode>703</podcast:episode></item><item><title>How to Be Viewed on Linkedin as a Resource Providing High-Quality, Consistent Ideas to Your Audience Featuring Annie Franceschi</title><itunes:title>How to Be Viewed on Linkedin as a Resource Providing High-Quality, Consistent Ideas to Your Audience Featuring Annie Franceschi</itunes:title><description><![CDATA[<p>Annie Franceschi is a leading branding expert, professional speaker, and founder of Greatest Story Creative. After working for Disney and becoming a "branding super sleuth", she is now devoted to helping savvy entrepreneurs tell their story.</p><p>In today's episode of Smashing the Plateau, you will learn how leaving your corporate career and focusing on what you're best at can result in significant business growth.</p><p>Annie and David discuss:</p><ul><li>Annie's journey from a corporate career at Disney to becoming an entrepreneur [02:13]</li><li>How Annie found her niche in business branding [05:46]</li><li>The benefits of having repeatable processes in your business [08:34]</li><li>The importance of support from like-minded entrepreneurs [11:12]</li><li>The significance of running a well-focused business instead of trying to be all things to all people [14:40]</li><li>Advice for those wanting to venture into entrepreneurship [16:39]</li><li>A closer look at what Annie does for her clients now [21:54]</li></ul><br/><p>Learn more about Annie at <a href="http://www.greateststorycreative.com/" target="_blank">www.greateststorycreative.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Annie Franceschi is a leading branding expert, professional speaker, and founder of Greatest Story Creative. After working for Disney and becoming a "branding super sleuth", she is now devoted to helping savvy entrepreneurs tell their story.</p><p>In today's episode of Smashing the Plateau, you will learn how leaving your corporate career and focusing on what you're best at can result in significant business growth.</p><p>Annie and David discuss:</p><ul><li>Annie's journey from a corporate career at Disney to becoming an entrepreneur [02:13]</li><li>How Annie found her niche in business branding [05:46]</li><li>The benefits of having repeatable processes in your business [08:34]</li><li>The importance of support from like-minded entrepreneurs [11:12]</li><li>The significance of running a well-focused business instead of trying to be all things to all people [14:40]</li><li>Advice for those wanting to venture into entrepreneurship [16:39]</li><li>A closer look at what Annie does for her clients now [21:54]</li></ul><br/><p>Learn more about Annie at <a href="http://www.greateststorycreative.com/" target="_blank">www.greateststorycreative.com</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-be-viewed-on-linkedin-as-a-resource-providing-high-quality-consistent-ideas-to-your-audience-featuring-annie-franceschi]]></link><guid isPermaLink="false">d7e7478e-b354-4487-b7b7-6af6d91d3b07</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Oct 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/cc541c78-158d-44ce-a6a3-c758bebdfde8/STP702-Annie-Franceschi.mp3" length="23895629" type="audio/mpeg"/><itunes:duration>24:28</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>702</itunes:episode><podcast:episode>702</podcast:episode></item><item><title>How To Harness The Power Of Community To Take Your Business To The Next Level Featuring Mindy Iannelli</title><itunes:title>How To Harness The Power Of Community To Take Your Business To The Next Level Featuring Mindy Iannelli</itunes:title><description><![CDATA[<p>Mindy Iannelli is the Chief Focus Architect of Complete Online Presence, an organization that helps people build their online businesses. Mindy is an expert in creating courses and communities designed to help entrepreneurs become more productive and reach their goals.&nbsp;</p><p>In today's episode of Smashing the Plateau, you will learn how to harness the power of community to fuel your entrepreneurial journey and reach new heights in your business.</p><p>Mindy and I discuss:</p><ul><li>How Mindy transitioned from web development to building a community [00:13:25]</li><li>The importance of being open to unexpected opportunities [00:14:05]</li><li>Mindy’s experience as a community member and leader [00:14:02]</li><li>The kinds of problems community can solve [00:17:35]</li><li>How someone else’s post motivated Mindy to take action [00:18:39]</li><li>Mindy’s definition of community [00:19:30]</li><li>The ultimate dream for Mindy's community [00:20:30]</li><li>Where to get in touch with Mindy and learn more about her community [00:20:43]</li></ul><br/><p>Learn more about Mindy at <a href="https://completeonlinepresence.com/succeed-with-ease-membership/" target="_blank">https://completeonlinepresence.com/succeed-with-ease-membership/</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Mindy Iannelli is the Chief Focus Architect of Complete Online Presence, an organization that helps people build their online businesses. Mindy is an expert in creating courses and communities designed to help entrepreneurs become more productive and reach their goals.&nbsp;</p><p>In today's episode of Smashing the Plateau, you will learn how to harness the power of community to fuel your entrepreneurial journey and reach new heights in your business.</p><p>Mindy and I discuss:</p><ul><li>How Mindy transitioned from web development to building a community [00:13:25]</li><li>The importance of being open to unexpected opportunities [00:14:05]</li><li>Mindy’s experience as a community member and leader [00:14:02]</li><li>The kinds of problems community can solve [00:17:35]</li><li>How someone else’s post motivated Mindy to take action [00:18:39]</li><li>Mindy’s definition of community [00:19:30]</li><li>The ultimate dream for Mindy's community [00:20:30]</li><li>Where to get in touch with Mindy and learn more about her community [00:20:43]</li></ul><br/><p>Learn more about Mindy at <a href="https://completeonlinepresence.com/succeed-with-ease-membership/" target="_blank">https://completeonlinepresence.com/succeed-with-ease-membership/</a></p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-harness-the-power-of-community-to-take-your-business-to-the-next-level-featuring-mindy-iannelli]]></link><guid isPermaLink="false">87783b5b-e139-44ae-8b54-5fe41e180687</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 25 Sep 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/45e41c33-32e1-47db-9641-e5ec39421b10/STP701-Mindy-Iannelli.mp3" length="21917846" type="audio/mpeg"/><itunes:duration>22:25</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>701</itunes:episode><podcast:episode>701</podcast:episode></item><item><title>How to avoid the loneliness of going solo featuring Robin Wycherley</title><itunes:title>How to avoid the loneliness of going solo</itunes:title><description><![CDATA[<p>Robin Wycherly is the CEO of Optimize Your Design Business, a company that caters to corporate clients and high-level customers. Robin is also an accomplished interior designer and a business coach, leveraging years of experience in building a small but effective company.</p><p>In today's episode, you will learn how to avoid the loneliness of going solo.</p><p><span style="background-color: transparent">Robin and David discuss:</span></p><ul><li><span style="background-color: transparent">Robin's evolution as an entrepreneur and the shift to coaching [00:13:35]</span></li><li><span style="background-color: transparent">The importance of having a clear vision and identifying a niche [00:13:45]</span></li><li><span style="background-color: transparent">The value of setting up processes and checklists from day one [00:14:00]</span></li><li><span style="background-color: transparent">The significance of systematizing your business process and delegating tasks [00:14:50]</span></li><li><span style="background-color: transparent">The struggle designers experience with delegating tasks [00:15:10]</span></li><li><span style="background-color: transparent">How online communities can provide a supportive environment for solopreneurs [00:18:30]</span></li><li><span style="background-color: transparent">The use of a basic spreadsheet to provide a quick visual insight into your business [00:22:04]</span></li></ul><br/><p>Learn more about Robin and his work at <a href="https://optimizeyourdesignbusiness.com" target="_blank">optimizeyourdesignbusiness.com</a>. You can download Robin's spreadsheet dashboard at <a href="https://optimizeyourdesignbusiness.com/free/" target="_blank">optimizeyourdesignbusiness.com/free</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Robin Wycherly is the CEO of Optimize Your Design Business, a company that caters to corporate clients and high-level customers. Robin is also an accomplished interior designer and a business coach, leveraging years of experience in building a small but effective company.</p><p>In today's episode, you will learn how to avoid the loneliness of going solo.</p><p><span style="background-color: transparent">Robin and David discuss:</span></p><ul><li><span style="background-color: transparent">Robin's evolution as an entrepreneur and the shift to coaching [00:13:35]</span></li><li><span style="background-color: transparent">The importance of having a clear vision and identifying a niche [00:13:45]</span></li><li><span style="background-color: transparent">The value of setting up processes and checklists from day one [00:14:00]</span></li><li><span style="background-color: transparent">The significance of systematizing your business process and delegating tasks [00:14:50]</span></li><li><span style="background-color: transparent">The struggle designers experience with delegating tasks [00:15:10]</span></li><li><span style="background-color: transparent">How online communities can provide a supportive environment for solopreneurs [00:18:30]</span></li><li><span style="background-color: transparent">The use of a basic spreadsheet to provide a quick visual insight into your business [00:22:04]</span></li></ul><br/><p>Learn more about Robin and his work at <a href="https://optimizeyourdesignbusiness.com" target="_blank">optimizeyourdesignbusiness.com</a>. You can download Robin's spreadsheet dashboard at <a href="https://optimizeyourdesignbusiness.com/free/" target="_blank">optimizeyourdesignbusiness.com/free</a>.</p><p>Thank you to our sponsor:</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-avoid-the-loneliness-of-going-solo-featuring-robin-wycherley]]></link><guid isPermaLink="false">53323b74-4852-402e-aed2-7470cd77b43c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 18 Sep 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/62fb0f16-5fa8-44d3-b6e8-ff898e7e1bef/STP700-Robin-Wycherley.mp3" length="24228743" type="audio/mpeg"/><itunes:duration>24:49</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>700</itunes:episode><podcast:episode>700</podcast:episode></item><item><title>The Business of Community Featuring Tatiana Figueiredo</title><itunes:title>The Business of Community Featuring Tatiana Figueiredo</itunes:title><description><![CDATA[<p>Tatiana is a community business strategist, teacher, and founder of The Business of Community, a learning organization helping community founders scale values-driven community businesses. Before focusing exclusively on supporting community founders, Tatiana worked in international sales, marketing, product management, and growing her own community business to 2000+ members.&nbsp;</p><p>She believes our childhood experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.</p><p>In today's episode of Smashing the Plateau, you will learn how Tatiana founded the Business of Community and what makes community a unique aspect of how a business can succeed.</p><p>Tatiana and David discuss:</p><ul><li>How Tatiana's varied background led her to building communities [00:02:35]</li><li>The challenges and rewards of creating a community-led business [00:14:30]</li><li>The unexpected decision to become an entrepreneur [00:14:40]</li><li>The shift from working in a startup to venturing out on her own [00:15:15]</li><li>The transition from in-person community to online during the pandemic [00:17:30]</li><li>The elements that make community-building fun and rewarding [00:17:10]</li><li>The evolution of Tatiana's business, from consulting to creating a community [00:18:35]</li><li>The tension and balance between building community and running a business [00:20:40]</li><li>How to incorporate 'community vibes' into standard business operations [00:22:30]</li></ul><br/><p>Learn more about Tatiana, her work, and The Business of Community at <a href="https://businessofcommunity.co" target="_blank">https://businessofcommunity.co</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p>]]></description><content:encoded><![CDATA[<p>Tatiana is a community business strategist, teacher, and founder of The Business of Community, a learning organization helping community founders scale values-driven community businesses. Before focusing exclusively on supporting community founders, Tatiana worked in international sales, marketing, product management, and growing her own community business to 2000+ members.&nbsp;</p><p>She believes our childhood experiences with connection and belonging play a major part in the communities and businesses we build. Part of her job is helping community founders unlock those experiences and leverage them to build stronger communities.</p><p>In today's episode of Smashing the Plateau, you will learn how Tatiana founded the Business of Community and what makes community a unique aspect of how a business can succeed.</p><p>Tatiana and David discuss:</p><ul><li>How Tatiana's varied background led her to building communities [00:02:35]</li><li>The challenges and rewards of creating a community-led business [00:14:30]</li><li>The unexpected decision to become an entrepreneur [00:14:40]</li><li>The shift from working in a startup to venturing out on her own [00:15:15]</li><li>The transition from in-person community to online during the pandemic [00:17:30]</li><li>The elements that make community-building fun and rewarding [00:17:10]</li><li>The evolution of Tatiana's business, from consulting to creating a community [00:18:35]</li><li>The tension and balance between building community and running a business [00:20:40]</li><li>How to incorporate 'community vibes' into standard business operations [00:22:30]</li></ul><br/><p>Learn more about Tatiana, her work, and The Business of Community at <a href="https://businessofcommunity.co" target="_blank">https://businessofcommunity.co</a></p><p>Thank you to our sponsor:</p><p><a href="https://community.smashingtheplateau.com" target="_blank">The Smashing the Plateau Community</a>&nbsp;</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/the-business-of-community-featuring-tatiana-figueiredo]]></link><guid isPermaLink="false">be80d9c6-ed04-4238-9f1d-df97cf080a03</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 11 Sep 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/5f42f747-8b92-4cc0-b7ab-a75a7ce0d023/STP699-Tatiana-Figueiredo.mp3" length="25933530" type="audio/mpeg"/><itunes:duration>27:01</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>699</itunes:episode><podcast:episode>699</podcast:episode></item><item><title>When You Give Yourself Permission Featuring Michal Stawicki</title><itunes:title>When You Give Yourself Permission Featuring Michal Stawicki</itunes:title><description><![CDATA[<p>Michal Stawicki, nicknamed Mr. Consistency, is a bestselling author in the personal development field(19 books, over 85,000 copies sold), business coach, and founder of the book advertising agency Resurrecting Books.&nbsp;</p><p>He is obsessed with changing the world through daily habits, starting with his own habits and his world. Michal preaches and practices consistent daily action. He believes this is the means to achieve success in any area of life, from parenting to business.</p><p>In today’s episode, you will learn what happens when you give yourself permission to start something new.</p><p><strong>Michal and David discuss:</strong></p><ul><li>Michal's transition from a lifelong employee to an entrepreneur [00:05:00]</li><li>The power of consistent daily action in achieving success [00:10:10]</li><li>The challenges and rewards of managing a team and oneself in entrepreneurship [00:15:10]</li><li>The importance of adapting online lessons to one's specific situation [00:20:15]</li><li>The role of community and collaboration in business success, as exemplified by Michal's experiences [00:25:35]</li></ul><br/><p>Learn more about Michal at his personal blog, <a href="http://expandbeyondyourself.com/" target="_blank">Expand Beyond Yourself</a>, and his business website <a href="http://resurrectingbooks.com/" target="_blank">ResurrectingBooks</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></description><content:encoded><![CDATA[<p>Michal Stawicki, nicknamed Mr. Consistency, is a bestselling author in the personal development field(19 books, over 85,000 copies sold), business coach, and founder of the book advertising agency Resurrecting Books.&nbsp;</p><p>He is obsessed with changing the world through daily habits, starting with his own habits and his world. Michal preaches and practices consistent daily action. He believes this is the means to achieve success in any area of life, from parenting to business.</p><p>In today’s episode, you will learn what happens when you give yourself permission to start something new.</p><p><strong>Michal and David discuss:</strong></p><ul><li>Michal's transition from a lifelong employee to an entrepreneur [00:05:00]</li><li>The power of consistent daily action in achieving success [00:10:10]</li><li>The challenges and rewards of managing a team and oneself in entrepreneurship [00:15:10]</li><li>The importance of adapting online lessons to one's specific situation [00:20:15]</li><li>The role of community and collaboration in business success, as exemplified by Michal's experiences [00:25:35]</li></ul><br/><p>Learn more about Michal at his personal blog, <a href="http://expandbeyondyourself.com/" target="_blank">Expand Beyond Yourself</a>, and his business website <a href="http://resurrectingbooks.com/" target="_blank">ResurrectingBooks</a>.</p><p>Thank you to our sponsor:&nbsp;</p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community&nbsp;</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/when-you-give-yourself-permission-featuring-michal-stawicki]]></link><guid isPermaLink="false">1a8400ff-ce51-4026-87be-1b7294601a73</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 04 Sep 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/43522f13-f77b-4dd7-91cf-b045b339a74d/STP698-Michal-Stawicki.mp3" length="22439809" type="audio/mpeg"/><itunes:duration>23:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>698</itunes:episode><podcast:episode>698</podcast:episode></item><item><title>How to Make Career Fulfillment a Career Reality Featuring Alicia Ramsdell</title><itunes:title>How to Make Career Fulfillment a Career Reality Featuring Alicia Ramsdell</itunes:title><description><![CDATA[<p>Alicia Ramsdell is the Founder &amp; CEO of Mindful Career Path. She started this organization with the intention of making career fulfillment a career reality for her clients.</p><p>Since then she inspires Corporate Partners and individuals through career development conversations. Most recently, she inspired her audience sharing her message on the TEDx stage.</p><p>In today's episode of Smashing the Plateau, you will learn how to make career fulfillment a career reality.</p><p><strong>Alicia and I discuss:</strong></p><ul><li>About her career journey [01:42]</li><li>What is the correlation between mindfulness and career fulfillment [04:35]</li><li>Why is she in her business [06:10]</li><li>How did she navigate unexpected transitions [12:40]</li><li>How to be true to the values and teachings [14:34]</li><li>How to be authentic in yourself [17:53]</li><li>What is the primary problem she solve for her ideal clients [18:22]</li><li>What are the benefits of being in a community [23:55]</li></ul><br/><p>Learn more about Alicia:</p><ul><li>Visit her page at <a href="http://www.mindfulcareerpath.com/" target="_blank">www.mindfulcareerpath.com</a></li><li>Listen to her <a href="https://youtu.be/bWCaTE0d2ww;" target="_blank">TedX talk</a>: "It's not whether we achieve our goals, but whether we dared to try"</li><li>Check out her <a href="https://www.amazon.com/dp/B0BYL8ZN24?ref_=cm_sw_r_cp_ud_dp_Z2CJMRWDBD6HR3VX84M5_4" target="_blank">highly-rated children's book</a>: "The One and Only Incredible ME!"</li></ul><br/><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Alicia Ramsdell is the Founder &amp; CEO of Mindful Career Path. She started this organization with the intention of making career fulfillment a career reality for her clients.</p><p>Since then she inspires Corporate Partners and individuals through career development conversations. Most recently, she inspired her audience sharing her message on the TEDx stage.</p><p>In today's episode of Smashing the Plateau, you will learn how to make career fulfillment a career reality.</p><p><strong>Alicia and I discuss:</strong></p><ul><li>About her career journey [01:42]</li><li>What is the correlation between mindfulness and career fulfillment [04:35]</li><li>Why is she in her business [06:10]</li><li>How did she navigate unexpected transitions [12:40]</li><li>How to be true to the values and teachings [14:34]</li><li>How to be authentic in yourself [17:53]</li><li>What is the primary problem she solve for her ideal clients [18:22]</li><li>What are the benefits of being in a community [23:55]</li></ul><br/><p>Learn more about Alicia:</p><ul><li>Visit her page at <a href="http://www.mindfulcareerpath.com/" target="_blank">www.mindfulcareerpath.com</a></li><li>Listen to her <a href="https://youtu.be/bWCaTE0d2ww;" target="_blank">TedX talk</a>: "It's not whether we achieve our goals, but whether we dared to try"</li><li>Check out her <a href="https://www.amazon.com/dp/B0BYL8ZN24?ref_=cm_sw_r_cp_ud_dp_Z2CJMRWDBD6HR3VX84M5_4" target="_blank">highly-rated children's book</a>: "The One and Only Incredible ME!"</li></ul><br/><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-career-fulfillment-a-career-reality-featuring-alicia-ramsdell]]></link><guid isPermaLink="false">052da4c9-83c0-4cba-b000-65fa39caf866</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 28 Aug 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/23a1380e-b2a2-4a45-a943-942def33248c/STP697-Alicia-Ramsdell.mp3" length="27808077" type="audio/mpeg"/><itunes:duration>28:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>697</itunes:episode><podcast:episode>697</podcast:episode></item><item><title>Learn Techniques You Can Use to Ask Friends, Colleagues and Mentors for Help Even When it Feels Difficult to Do So Featuring Ethan Chazin</title><itunes:title>Learn Techniques You Can Use to Ask Friends, Colleagues and Mentors for Help Even When it Feels Difficult to Do So Featuring Ethan Chazin</itunes:title><description><![CDATA[<p>Ethan is a performance improvement coach and change management consultant. His&nbsp;unique value proposition is, he specialize in working with clients to improve their people's performance, productivity, and profitability through training, coaching, and culture consulting.</p><p>In todays’ episode of Smashing the Plateau, you will learn techniques you can use to ask friends, colleagues and mentors for help even when it feels difficult to do so.</p><p><strong>Ethan and I discuss:</strong></p><ul><li>Ethan’s experience becoming a corporate refugee [00:24]</li><li>How our self-worth reflects what we share with others [01:55]</li><li>4-5 relationships that are key to your success [06:12]</li><li>Asking for help is not so easy [10:07]</li><li>Techniques to ask for help when it feels hard to do [12:05]</li><li>Relationships in a community [18:49]</li></ul><br/><p>Learn more about Ethan at <a href="https://thechazingroup.com" target="_blank">https://thechazingroup.com</a> or get in touch with Ethan at <a href="mailto:ethan@thechazingroup.com" target="_blank">ethan@thechazingroup.com</a>.&nbsp;</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Ethan is a performance improvement coach and change management consultant. His&nbsp;unique value proposition is, he specialize in working with clients to improve their people's performance, productivity, and profitability through training, coaching, and culture consulting.</p><p>In todays’ episode of Smashing the Plateau, you will learn techniques you can use to ask friends, colleagues and mentors for help even when it feels difficult to do so.</p><p><strong>Ethan and I discuss:</strong></p><ul><li>Ethan’s experience becoming a corporate refugee [00:24]</li><li>How our self-worth reflects what we share with others [01:55]</li><li>4-5 relationships that are key to your success [06:12]</li><li>Asking for help is not so easy [10:07]</li><li>Techniques to ask for help when it feels hard to do [12:05]</li><li>Relationships in a community [18:49]</li></ul><br/><p>Learn more about Ethan at <a href="https://thechazingroup.com" target="_blank">https://thechazingroup.com</a> or get in touch with Ethan at <a href="mailto:ethan@thechazingroup.com" target="_blank">ethan@thechazingroup.com</a>.&nbsp;</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/techniques-you-can-use-to-ask-friends-colleagues-and-mentors-for-help-even-when-it-feels-difficult-to-do-so-featuring-ethan-chazin]]></link><guid isPermaLink="false">352220d4-9a67-4dbe-9f9c-825cba4d64ec</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 21 Aug 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/bf54ee19-039c-49bf-98bf-6a088d92faa1/STP696-Ethan-Chazin.mp3" length="24158039" type="audio/mpeg"/><itunes:duration>25:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>696</itunes:episode><podcast:episode>696</podcast:episode></item><item><title>Learn How to Sell Your Expertise Featuring Caitlin Doemner</title><itunes:title>Learn How to Sell Your Expertise Featuring Caitlin Doemner</itunes:title><description><![CDATA[<p>Caitlin Cogan Doemner is the founder &amp; CEO of VirtualCoachingSales.com and ecstaticsales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years.</p><p>She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use an ongoing process to sell one promise to one person.</p><p><strong>Caitlin and I discuss:</strong></p><ul><li>How to sell without explicitly stating that you are selling something [02:35]</li><li>How she built her company and made the shift to entrepreneurship [03:04]</li><li>How she recovered from a tragic event [04:11]</li><li>What the key secret is to successful selling [06:30]</li><li>How to approach selling as an act of love and service [07:59]</li><li>How the sales team can effectively collaborate with consultants and coaches [14:44]</li><li>At what stage in business consultants and coaches require assistance [17:07]</li><li>Why prioritizing revenue over profit is not the right approach in business [20:43]</li><li>What her personal experience is as a member of a community [21:36]</li></ul><br/><p>Learn more about Caitlin at <a href="https://ecstaticsales.com/" target="_blank">https://ecstaticsales.com/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Caitlin Cogan Doemner is the founder &amp; CEO of VirtualCoachingSales.com and ecstaticsales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company which generated over $11M in new revenue for its clients in 8 years.</p><p>She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use an ongoing process to sell one promise to one person.</p><p><strong>Caitlin and I discuss:</strong></p><ul><li>How to sell without explicitly stating that you are selling something [02:35]</li><li>How she built her company and made the shift to entrepreneurship [03:04]</li><li>How she recovered from a tragic event [04:11]</li><li>What the key secret is to successful selling [06:30]</li><li>How to approach selling as an act of love and service [07:59]</li><li>How the sales team can effectively collaborate with consultants and coaches [14:44]</li><li>At what stage in business consultants and coaches require assistance [17:07]</li><li>Why prioritizing revenue over profit is not the right approach in business [20:43]</li><li>What her personal experience is as a member of a community [21:36]</li></ul><br/><p>Learn more about Caitlin at <a href="https://ecstaticsales.com/" target="_blank">https://ecstaticsales.com/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/learn-how-to-sell-your-expertise-featuring-caitlin-doemner]]></link><guid isPermaLink="false">46882b6e-ccea-4666-a083-fdeaeb9d6acc</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 14 Aug 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/82f6d613-4826-4af7-aad4-2f4eee34a567/STP695-Caitlin-Doemner.mp3" length="25326352" type="audio/mpeg"/><itunes:duration>26:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>695</itunes:episode><podcast:episode>695</podcast:episode><itunes:summary>Learn how committing yourself to selling one promise to one person using one process can accelerate your sales exponentially.</itunes:summary></item><item><title>How to Ditch Hourly Billing Featuring Jonathan Stark</title><itunes:title>How to Ditch Hourly Billing Featuring Jonathan Stark</itunes:title><description><![CDATA[<p>Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can make more money without working more hours.</p><p><strong>Jonathan and I discuss the following topics:</strong></p><ul><li>How did he become focused on ending the hourly billing model? [01:38]</li><li>How long did it take for Jonathan to see the changes in his income? [05:32]</li><li>How did he discover value-based fees? [05:48]</li><li>What reasons did Jonathan come up with to go solo? [07:47]</li><li>Who is his target audience for his teaching model? [10:34]</li><li>What is needed for a mindset shift? [11:39]</li><li>How to ensure that price will dictate costs? [11:52]</li><li>What did his mindset shift in providing value first? [15:26]</li><li>What does it take to make a shift and start your own business? [17:35]</li><li>How does community become a game changer for him? [20:02]</li><li>What is his definition of community? [22:47]</li></ul><br/><p>Learn more about Jonathan Stark at <a href="http://valuepricingbootcamp.com/" target="_blank">http://valuepricingbootcamp.com/</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can make more money without working more hours.</p><p><strong>Jonathan and I discuss the following topics:</strong></p><ul><li>How did he become focused on ending the hourly billing model? [01:38]</li><li>How long did it take for Jonathan to see the changes in his income? [05:32]</li><li>How did he discover value-based fees? [05:48]</li><li>What reasons did Jonathan come up with to go solo? [07:47]</li><li>Who is his target audience for his teaching model? [10:34]</li><li>What is needed for a mindset shift? [11:39]</li><li>How to ensure that price will dictate costs? [11:52]</li><li>What did his mindset shift in providing value first? [15:26]</li><li>What does it take to make a shift and start your own business? [17:35]</li><li>How does community become a game changer for him? [20:02]</li><li>What is his definition of community? [22:47]</li></ul><br/><p>Learn more about Jonathan Stark at <a href="http://valuepricingbootcamp.com/" target="_blank">http://valuepricingbootcamp.com/</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-ditch-hourly-billing-featuring-jonathan-stark]]></link><guid isPermaLink="false">df35a65a-92e3-4ed0-8798-dfaf4c64e287</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 07 Aug 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/02467e8a-90cf-4a02-8cf6-85c25113d7b7/STP694-Jonathan-Stark.mp3" length="24384991" type="audio/mpeg"/><itunes:duration>25:24</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>694</itunes:episode><podcast:episode>694</podcast:episode><itunes:summary>Learn how to make more money without working more hours.</itunes:summary></item><item><title>How to Productize Your Services Featuring Wayne Pelletier</title><itunes:title>How to Productize Your Services Featuring Wayne Pelletier</itunes:title><description><![CDATA[<p>After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago.</p><p>The business experienced some early rapid growth, but it wasn't the business Wayne wanted.</p><p>He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.</p><p><strong>Wayne and I discuss:</strong></p><ul><li>How he went from unemployment to getting his business started [02:03]</li><li>Why Wayne focuses on the Squarespace platform [05:17]</li><li>Working in your business vs. working on your business [06:24]</li><li>Learning how to hire [09:29]</li><li>How to delegate and get great results for clients [13:30]</li><li>Wayne’s experience with community [21:24]</li></ul><br/><p>Learn more about Wayne at <a href="https://resonantpixel.co" target="_blank">https://resonantpixel.co</a> and <a href="https://www.linkedin.com/in/waynepelletier/" target="_blank">https://www.linkedin.com/in/waynepelletier/</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago.</p><p>The business experienced some early rapid growth, but it wasn't the business Wayne wanted.</p><p>He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.</p><p><strong>Wayne and I discuss:</strong></p><ul><li>How he went from unemployment to getting his business started [02:03]</li><li>Why Wayne focuses on the Squarespace platform [05:17]</li><li>Working in your business vs. working on your business [06:24]</li><li>Learning how to hire [09:29]</li><li>How to delegate and get great results for clients [13:30]</li><li>Wayne’s experience with community [21:24]</li></ul><br/><p>Learn more about Wayne at <a href="https://resonantpixel.co" target="_blank">https://resonantpixel.co</a> and <a href="https://www.linkedin.com/in/waynepelletier/" target="_blank">https://www.linkedin.com/in/waynepelletier/</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-productize-your-services-featuring-wayne-pelletier]]></link><guid isPermaLink="false">704d78d5-b62e-4920-9f12-3181109872b7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 31 Jul 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/56dad590-b431-4059-9ec7-0b144a166401/STP693-Wayne-Pelletier.mp3" length="24652903" type="audio/mpeg"/><itunes:duration>25:41</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>693</itunes:episode><podcast:episode>693</podcast:episode><itunes:summary>Learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.</itunes:summary></item><item><title>How to Scale an Expertise-Based Business Featuring Jason Van Orden</title><itunes:title>How to Scale an Expertise-Based Business Featuring Jason Van Orden</itunes:title><description><![CDATA[<p>Jason Van Orden helps consultants and coaches turn their expertise into online courses and group programs so they can help more people and generate more income.</p><p>Jason’s mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can exceed your previous employment income by connecting with the people you can serve best and provide outcomes that they desire.</p><p><strong>Jason and I discuss:</strong></p><ul><li>Why he focuses on working with consultants and coaches [01:41]</li><li>Strategies for increasing income quickly [02:58]</li><li>How to overcome your lack of self-confidence while having conversations with clients [10:26]</li><li>How to exceed your corporate income substantially [14:52]</li><li>The benefits of collaborating in a community leadership role [21:15]</li></ul><br/><p>Learn more about Jason at <a href="https://jasonvanorden.com/" target="_blank">https://jasonvanorden.com/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Jason Van Orden helps consultants and coaches turn their expertise into online courses and group programs so they can help more people and generate more income.</p><p>Jason’s mission is to help visionaries with impactful ideas to connect with the people they serve best and the problems they can most uniquely solve.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can exceed your previous employment income by connecting with the people you can serve best and provide outcomes that they desire.</p><p><strong>Jason and I discuss:</strong></p><ul><li>Why he focuses on working with consultants and coaches [01:41]</li><li>Strategies for increasing income quickly [02:58]</li><li>How to overcome your lack of self-confidence while having conversations with clients [10:26]</li><li>How to exceed your corporate income substantially [14:52]</li><li>The benefits of collaborating in a community leadership role [21:15]</li></ul><br/><p>Learn more about Jason at <a href="https://jasonvanorden.com/" target="_blank">https://jasonvanorden.com/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-scale-an-expertise-based-business-featuring-jason-van-orden]]></link><guid isPermaLink="false">2cc70d02-71a4-4f89-8410-f9486a7fd6fc</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Jul 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/bdafd87f-17a1-417e-a8e1-33ee470caca0/STP692-Jason-Van-Orden.mp3" length="26196961" type="audio/mpeg"/><itunes:duration>27:07</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>692</itunes:episode><podcast:episode>692</podcast:episode><itunes:summary>Learn how you can grow your business to exceed your previous employment income by connecting with the people you can serve best and provide outcomes that they desire.</itunes:summary></item><item><title>How to Make the Last Quarter of Your Career Your Best Quarter Featuring Scott Couchenour</title><itunes:title>How to Make the Last Quarter of Your Career Your Best Quarter Featuring Scott Couchenour</itunes:title><description><![CDATA[<p>Scott A. Couchenour’s professional life of 30 years as a corporate COO and then CEO ended abruptly. He had to close the family business forever.</p><p>Scott found his way out.</p><p>Today, he works primarily with Executive Leaders and Business Owners in their 40's-50's to tame the chaos, design their next adventure, and then implement that journey through an iterative, cyclical coaching methodology.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can prepare for an epic 4<sup>th</sup> quarter of your career and finish strong.</p><p><strong>Scott and I discuss:</strong></p><ul><li>His abrupt career pivot [02:13]</li><li>Nurturing pre-client relationships [07:48]</li><li>Serving vs. selling [12:01]</li><li>Active listening to be a resource for clients [15:24]</li><li>Mistakes that didn’t produce clients [16:44]</li><li>How to find the best resource to help you through a career transition [18:57]</li><li>The feeling of being controlled by circumstances or other people's decisions [22:53]</li></ul><br/><p>Learn more about Scott at <a href="https://www.servingstrong.com" target="_blank">https://www.servingstrong.com</a> and <a href="https://www.linkedin.com/in/scottcouchenour" target="_blank">https://www.linkedin.com/in/scottcouchenour</a>. Get in touch with Scott at <a href="mailto:coach@servingstrong.com" target="_blank">coach@servingstrong.com</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Scott A. Couchenour’s professional life of 30 years as a corporate COO and then CEO ended abruptly. He had to close the family business forever.</p><p>Scott found his way out.</p><p>Today, he works primarily with Executive Leaders and Business Owners in their 40's-50's to tame the chaos, design their next adventure, and then implement that journey through an iterative, cyclical coaching methodology.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can prepare for an epic 4<sup>th</sup> quarter of your career and finish strong.</p><p><strong>Scott and I discuss:</strong></p><ul><li>His abrupt career pivot [02:13]</li><li>Nurturing pre-client relationships [07:48]</li><li>Serving vs. selling [12:01]</li><li>Active listening to be a resource for clients [15:24]</li><li>Mistakes that didn’t produce clients [16:44]</li><li>How to find the best resource to help you through a career transition [18:57]</li><li>The feeling of being controlled by circumstances or other people's decisions [22:53]</li></ul><br/><p>Learn more about Scott at <a href="https://www.servingstrong.com" target="_blank">https://www.servingstrong.com</a> and <a href="https://www.linkedin.com/in/scottcouchenour" target="_blank">https://www.linkedin.com/in/scottcouchenour</a>. Get in touch with Scott at <a href="mailto:coach@servingstrong.com" target="_blank">coach@servingstrong.com</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-make-the-last-quarter-of-your-career-your-best-quarter-featuring-scott-couchenour]]></link><guid isPermaLink="false">b8ddab2b-00c7-4025-8615-5e84569b95ff</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Jul 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/fbbadbcf-b360-4223-a7ec-61381bf22229/STP691-Scott-Couchenour.mp3" length="24517183" type="audio/mpeg"/><itunes:duration>25:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>691</itunes:episode><podcast:episode>691</podcast:episode><itunes:summary>Learn how to prepare for an epic 4th quarter of your career and finish strong.</itunes:summary></item><item><title>How to Get More Clients When You Hate Selling Featuring Reuben Swartz</title><itunes:title>How to Get More Clients When You Hate Selling Featuring Reuben Swartz</itunes:title><description><![CDATA[<p>Reuben Swartz is the founder of Mimiran, where his experience as a sales and marketing consultant for the Fortune 500, who struggled with his own sales and marketing efforts, led him to create the fun “anti-CRM” for independent consultants who love serving clients but hate "selling." He's also the host and chief nerd on the Sales for Nerds podcast.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can have great conversations in an organized way and increase new business.</p><p><strong>Reuben and I discuss:</strong></p><ul><li>How Reuben ended up creating a CRM [02:41]</li><li>Why independent consultants need their own CRM [04:27]</li><li>How consultants can overcome their dislike of selling [06:21]</li><li>How to create a system for having consistent, meaningful conversations [08:38]</li><li>Connecting with other like-minded business owners in community [16:48]</li></ul><br/><p>Learn more about Reuben at <a href="http://www.mimiran.com" target="_blank">www.mimiran.com</a>, <a href="http://www.mimiran.com/stp" target="_blank">www.mimiran.com/stp</a>, and <a href="http://www.salesfornerds.io" target="_blank">www.salesfornerds.io</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Reuben Swartz is the founder of Mimiran, where his experience as a sales and marketing consultant for the Fortune 500, who struggled with his own sales and marketing efforts, led him to create the fun “anti-CRM” for independent consultants who love serving clients but hate "selling." He's also the host and chief nerd on the Sales for Nerds podcast.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can have great conversations in an organized way and increase new business.</p><p><strong>Reuben and I discuss:</strong></p><ul><li>How Reuben ended up creating a CRM [02:41]</li><li>Why independent consultants need their own CRM [04:27]</li><li>How consultants can overcome their dislike of selling [06:21]</li><li>How to create a system for having consistent, meaningful conversations [08:38]</li><li>Connecting with other like-minded business owners in community [16:48]</li></ul><br/><p>Learn more about Reuben at <a href="http://www.mimiran.com" target="_blank">www.mimiran.com</a>, <a href="http://www.mimiran.com/stp" target="_blank">www.mimiran.com/stp</a>, and <a href="http://www.salesfornerds.io" target="_blank">www.salesfornerds.io</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-get-more-clients-when-you-hate-selling-featuring-reuben-swartz]]></link><guid isPermaLink="false">24f9c0f3-6c85-457d-b492-34d51fbfffe1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Jul 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/b9ffb68b-5745-4e8d-abbf-b8ce84505459/STP690-Reuben-Swartz.mp3" length="20630998" type="audio/mpeg"/><itunes:duration>21:19</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>690</itunes:episode><podcast:episode>690</podcast:episode><itunes:summary>Learn how to have great conversations in an organized way and increase new business.</itunes:summary></item><item><title>From F100 C-Suite to Owner and CEO Featuring Janice Burg-Levi</title><itunes:title>From F100 C-Suite to Owner and CEO Featuring Janice Burg-Levi</itunes:title><description><![CDATA[<p>Janice Burg-Levi is a former Business &amp; Marketing Executive with a diverse background in financial services, global telecommunications, media, and technology.</p><p>She has spent her career leading business strategy and marketing at companies such as AT&amp;T, Avaya, Unisys, Accenture, and KPMG, and now is the owner and CEO of Intracoastal Marketing and Strategy Group, LLC.</p><p>She is also the host of a national podcast called It's Great Business.</p><p>In today’s episode of Smashing the Plateau, you will learn how a career-leading business strategy and marketing for global companies empower the success of a new CEO in her own business.</p><p><strong>Janice and I discuss:</strong></p><ul><li>Her career, relationships, and community [02:39]</li><li>How community led to Janice’s podcast [08:28]</li><li>What caused Janice to start her own business [11:18]</li><li>The hidden cost of not having a marketing plan [15:16]</li><li>Business transformation you can achieve with effective marketing [17:31]</li></ul><br/><p>Learn more about Janice at <a href="https://intracoastalmarketingstrategy.com" target="_blank">https://intracoastalmarketingstrategy.com</a> and get in touch with Janice at <a href="mailto:janice@intracoastalmarketingstrategy.com" target="_blank">janice@intracoastalmarketingstrategy.com</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Janice Burg-Levi is a former Business &amp; Marketing Executive with a diverse background in financial services, global telecommunications, media, and technology.</p><p>She has spent her career leading business strategy and marketing at companies such as AT&amp;T, Avaya, Unisys, Accenture, and KPMG, and now is the owner and CEO of Intracoastal Marketing and Strategy Group, LLC.</p><p>She is also the host of a national podcast called It's Great Business.</p><p>In today’s episode of Smashing the Plateau, you will learn how a career-leading business strategy and marketing for global companies empower the success of a new CEO in her own business.</p><p><strong>Janice and I discuss:</strong></p><ul><li>Her career, relationships, and community [02:39]</li><li>How community led to Janice’s podcast [08:28]</li><li>What caused Janice to start her own business [11:18]</li><li>The hidden cost of not having a marketing plan [15:16]</li><li>Business transformation you can achieve with effective marketing [17:31]</li></ul><br/><p>Learn more about Janice at <a href="https://intracoastalmarketingstrategy.com" target="_blank">https://intracoastalmarketingstrategy.com</a> and get in touch with Janice at <a href="mailto:janice@intracoastalmarketingstrategy.com" target="_blank">janice@intracoastalmarketingstrategy.com</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/from-f100-c-suite-to-owner-and-ceo-featuring-janice-burg-levi]]></link><guid isPermaLink="false">45999290-1fb2-45c4-9793-090a0fbb03d6</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Jul 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9ba0e55f-7fe4-420d-84b5-a7d8072eec9b/STP689-Janice-Burg-Levi.mp3" length="24502136" type="audio/mpeg"/><itunes:duration>25:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>689</itunes:episode><podcast:episode>689</podcast:episode><itunes:summary>Learn how a career leading business strategy and marketing for global companies empowers the success of a new CEO in her own business.</itunes:summary></item><item><title>How to Live Your Values in a Career Transition Featuring Emmy Petersson</title><itunes:title>How to Live Your Values in a Career Transition Featuring Emmy Petersson</itunes:title><description><![CDATA[<p>Emmy Petersson is a certified coach who has worked with people in transitions that involve career changes and/or changes in their country of residence since 2013.</p><p>In today’s episode of Smashing the Plateau, you will learn how to unlock what’s next in your career to find flow, fulfillment and connect with your values in your work.</p><p><strong>Emmy and I discuss:</strong></p><ul><li>What led Emmy to start her business [01:47]</li><li>Developing your niche [05:37]</li><li>How to restart your career when you feel stuck [07:17]</li><li>How to make a major transition and increase your income [15:51]</li><li>Community experiences [20:47]</li></ul><br/><p>Learn more about Emmy at <a href="https://www.linkedin.com/in/emmy-petersson-career-coach/" target="_blank">https://www.linkedin.com/in/emmy-petersson-career-coach/</a>, and <a href="https://www.thebridgecoaching.com.au/" target="_blank">https://www.thebridgecoaching.com.au/</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Emmy Petersson is a certified coach who has worked with people in transitions that involve career changes and/or changes in their country of residence since 2013.</p><p>In today’s episode of Smashing the Plateau, you will learn how to unlock what’s next in your career to find flow, fulfillment and connect with your values in your work.</p><p><strong>Emmy and I discuss:</strong></p><ul><li>What led Emmy to start her business [01:47]</li><li>Developing your niche [05:37]</li><li>How to restart your career when you feel stuck [07:17]</li><li>How to make a major transition and increase your income [15:51]</li><li>Community experiences [20:47]</li></ul><br/><p>Learn more about Emmy at <a href="https://www.linkedin.com/in/emmy-petersson-career-coach/" target="_blank">https://www.linkedin.com/in/emmy-petersson-career-coach/</a>, and <a href="https://www.thebridgecoaching.com.au/" target="_blank">https://www.thebridgecoaching.com.au/</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-live-your-values-in-a-career-transition-featuring-emmy-petersson]]></link><guid isPermaLink="false">12c59bbb-f5f1-4aea-a703-669006bfb1ef</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 Jun 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/289e8ec1-d091-443f-abc2-6a8c9f74fdb3/STP688-Emmy-Petersson.mp3" length="24389705" type="audio/mpeg"/><itunes:duration>25:14</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>688</itunes:episode><podcast:episode>688</podcast:episode><itunes:summary>Learn how to unlock what’s next in your career to find flow, fulfilment and connect with your values in your work.</itunes:summary></item><item><title>How to Build a Successful Coaching Business Featuring Porschia Parker-Griffin</title><itunes:title>How to Build a Successful Coaching Business Featuring Porschia Parker-Griffin</itunes:title><description><![CDATA[<p>Porschia Parker-Griffin is CEO of Fly High Coaching.</p><p>She and her team of coaches and resume writers have helped thousands of clients with their career, leadership, and business goals. She is a Professional Certified Coach, a Myers-Briggs Type Indicator Master Practitioner, and holds a Hogan Assessments Certification.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can build a successful coaching business and stand out in your marketplace.</p><p><strong>Porschia and I discuss:</strong></p><ul><li>How she made the transition from employment into her own business [01:57]</li><li>How Porschia found the support she needed to grow her business [08:38]</li><li>Getting the right support when you aren’t hitting your business objectives [10:33]</li><li>The importance of an exit strategy [11:20]</li><li>Positive surprises that turned out to be game changers [13:57]</li><li>The importance of listening to your clients [17:35]</li><li>Why communities are vital to your business growth [19:50]</li></ul><br/><p>Porschia also has experience as a Director and Business Consultant in the financial industry, helping companies unlock millions of dollars in potential hiding in their companies.</p><p>She has been recognized as a Career Expert by LinkedIn and hosts the Career 101 Podcast.</p><p>Learn more about Porschia at <a href="http://www.fly-highcoaching.com/" target="_blank">http://www.fly-highcoaching.com/</a>.</p><p>Access the free Kick-Start Your Success Course at <a href="http://www.fly-highcoaching.com/kss" target="_blank">http://www.fly-highcoaching.com/kss</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Porschia Parker-Griffin is CEO of Fly High Coaching.</p><p>She and her team of coaches and resume writers have helped thousands of clients with their career, leadership, and business goals. She is a Professional Certified Coach, a Myers-Briggs Type Indicator Master Practitioner, and holds a Hogan Assessments Certification.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can build a successful coaching business and stand out in your marketplace.</p><p><strong>Porschia and I discuss:</strong></p><ul><li>How she made the transition from employment into her own business [01:57]</li><li>How Porschia found the support she needed to grow her business [08:38]</li><li>Getting the right support when you aren’t hitting your business objectives [10:33]</li><li>The importance of an exit strategy [11:20]</li><li>Positive surprises that turned out to be game changers [13:57]</li><li>The importance of listening to your clients [17:35]</li><li>Why communities are vital to your business growth [19:50]</li></ul><br/><p>Porschia also has experience as a Director and Business Consultant in the financial industry, helping companies unlock millions of dollars in potential hiding in their companies.</p><p>She has been recognized as a Career Expert by LinkedIn and hosts the Career 101 Podcast.</p><p>Learn more about Porschia at <a href="http://www.fly-highcoaching.com/" target="_blank">http://www.fly-highcoaching.com/</a>.</p><p>Access the free Kick-Start Your Success Course at <a href="http://www.fly-highcoaching.com/kss" target="_blank">http://www.fly-highcoaching.com/kss</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-successful-coaching-business-featuring-porschia-parker-griffin]]></link><guid isPermaLink="false">25a62b13-10dc-494c-ab17-47bd4ea45db0</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 Jun 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/611e0e52-a980-44ae-bf7c-5b41f972ff0e/STP687-Porschia-Parker-Griffin.mp3" length="24756673" type="audio/mpeg"/><itunes:duration>25:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>687</itunes:episode><podcast:episode>687</podcast:episode><itunes:summary>Learn how to build a successful coaching business even when your competitors seem to have experience you don’t have.</itunes:summary></item><item><title>How to Harness the Incredible Power of Artificial Intelligence (AI) Featuring Tim</title><itunes:title>How to Harness the Incredible Power of Artificial Intelligence (AI) Featuring Tim</itunes:title><description><![CDATA[<p>Tim Miner, an AI Strategist and Consultant, is President of By The People Technologies, as System Integrator for AI and Salesforce.</p><p>Tim is an experienced executive who has held leadership roles at Salesforce, IBM, and Tact.ai. He currently directs By The People Technologies LLC, helping clients achieve digital transformation through innovative AI-based solutions.</p><p>As a consultant, Tim understands the need for organizations to set achievable goals for successful AI integration.</p><p>He is also a Visiting Professor at Pratt Institute, teaching how to build AI into Design Thinking. With ChatGPT, Tim empowers management teams to leverage AI and stay ahead in their industry.</p><p>In today’s episode of Smashing the Plateau, you will learn how to revolutionize your strategy, creativity and efficiency using the new and emerging tools of artificial intelligence.</p><p><strong>Tim and I discuss:</strong></p><ul><li>What led Tim to learn how to use AI [02:43]</li><li>How AI is posing threats and creating opportunities for corporate refugees [03:29]</li><li>How to use AI for efficiency, strategy and creativity [05:23]</li><li>Treating AI like a junior associate [14:46]</li><li>Finding unexpected opportunities with AI [17:06]</li><li>Using AI to enhance your interaction with community [19:33]</li></ul><br/><p>Learn more about Tim at <a href="https://bythepeople.tech" target="_blank">https://bythepeople.tech</a></p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Tim Miner, an AI Strategist and Consultant, is President of By The People Technologies, as System Integrator for AI and Salesforce.</p><p>Tim is an experienced executive who has held leadership roles at Salesforce, IBM, and Tact.ai. He currently directs By The People Technologies LLC, helping clients achieve digital transformation through innovative AI-based solutions.</p><p>As a consultant, Tim understands the need for organizations to set achievable goals for successful AI integration.</p><p>He is also a Visiting Professor at Pratt Institute, teaching how to build AI into Design Thinking. With ChatGPT, Tim empowers management teams to leverage AI and stay ahead in their industry.</p><p>In today’s episode of Smashing the Plateau, you will learn how to revolutionize your strategy, creativity and efficiency using the new and emerging tools of artificial intelligence.</p><p><strong>Tim and I discuss:</strong></p><ul><li>What led Tim to learn how to use AI [02:43]</li><li>How AI is posing threats and creating opportunities for corporate refugees [03:29]</li><li>How to use AI for efficiency, strategy and creativity [05:23]</li><li>Treating AI like a junior associate [14:46]</li><li>Finding unexpected opportunities with AI [17:06]</li><li>Using AI to enhance your interaction with community [19:33]</li></ul><br/><p>Learn more about Tim at <a href="https://bythepeople.tech" target="_blank">https://bythepeople.tech</a></p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-harness-the-incredible-power-of-artificial-intelligence-ai-featuring-tim]]></link><guid isPermaLink="false">30479a1b-3658-425f-a512-e3c59d517843</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 Jun 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/346d0e74-57d1-409c-9cf6-69f441226322/STP686-Tim-Miner.mp3" length="24410603" type="audio/mpeg"/><itunes:duration>25:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>686</itunes:episode><podcast:episode>686</podcast:episode><itunes:summary>Learn how to revolutionize your strategy, creativity and efficiency using the new and emerging tools of artificial intelligence.</itunes:summary></item><item><title>Working Women: Overcome Adversity, Fear and Self-Doubt Featuring Gayle Keller</title><itunes:title>Working Women: Overcome Adversity, Fear and Self-Doubt Featuring Gayle Keller</itunes:title><description><![CDATA[<p>Gayle Keller is a former Microsoft sales executive who spent the last 20+ years in tech and felt called to smash the plateau by contributing to close the gender gap in the S.T.E.A.M. fields after seeing firsthand the gender biases that still exist in the workplace (coupled with the births of her two toddler daughters).</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome adversity, fear, and self-doubt, especially if you are a woman.</p><p><strong>Gayle and I discuss:</strong></p><ul><li>Why Gayle went solo [02:21]</li><li>Taking risks [09:06]</li><li>Backtracking [10:26]</li><li>Moving forward with courage and confidences [12:41]</li><li>Relationships and community [16:12]</li></ul><br/><p>Gayle empowers women--and girls in S.T.E.A.M.--to take calculated risks and follow their dreams through her five-pillar methodology highlighted in her international bestselling book Full S.T.E.A.M. Ahead: Triumphant Tales for Working Women to Overcome Adversity, Fear, and Self-Doubt.</p><p>Learn more about Gayle at <a href="https://gaylekeller.org" target="_blank">https://gaylekeller.org</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Gayle Keller is a former Microsoft sales executive who spent the last 20+ years in tech and felt called to smash the plateau by contributing to close the gender gap in the S.T.E.A.M. fields after seeing firsthand the gender biases that still exist in the workplace (coupled with the births of her two toddler daughters).</p><p>In today’s episode of Smashing the Plateau, you will learn how to overcome adversity, fear, and self-doubt, especially if you are a woman.</p><p><strong>Gayle and I discuss:</strong></p><ul><li>Why Gayle went solo [02:21]</li><li>Taking risks [09:06]</li><li>Backtracking [10:26]</li><li>Moving forward with courage and confidences [12:41]</li><li>Relationships and community [16:12]</li></ul><br/><p>Gayle empowers women--and girls in S.T.E.A.M.--to take calculated risks and follow their dreams through her five-pillar methodology highlighted in her international bestselling book Full S.T.E.A.M. Ahead: Triumphant Tales for Working Women to Overcome Adversity, Fear, and Self-Doubt.</p><p>Learn more about Gayle at <a href="https://gaylekeller.org" target="_blank">https://gaylekeller.org</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/working-women-overcome-adversity-fear-and-self-doubt-featuring-gayle-keller]]></link><guid isPermaLink="false">c54b49b2-e5eb-41a0-a43a-214e9f6975b2</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 Jun 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/fc3b18e8-2c23-4341-88e0-8e3fd5e21067/STP686-Gayle-Keller.mp3" length="22245157" type="audio/mpeg"/><itunes:duration>23:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>685</itunes:episode><podcast:episode>685</podcast:episode><itunes:summary>Learn how you can take calculated risks and follow your dreams, especially as a woman who wants to overcome adversity, fear and self-doubt.</itunes:summary></item><item><title>Fix Your Dry Sales Pipeline Featuring Stephen Woessner</title><itunes:title>Fix Your Dry Sales Pipeline Featuring Stephen Woessner</itunes:title><description><![CDATA[<p>Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.”</p><p>In today’s episode of Smashing the Plateau, you will learn you can increase revenues online consistently and repeatedly.</p><p><strong>Stephen and I discuss:</strong></p><ul><li>Why you need to have a purpose for your podcast [00:38]</li><li>The concept of a platform to grow your business revenue [00:57]</li><li>The link between content creation and business development [03:34]</li><li>How he uses a podcast to help other businesses [05:34]</li><li>Relating dry sales to 8 kinds of mistakes [10:02]</li><li>How to identify your target audience when you’re a corporate refugee [12:43]</li><li>Stephen’s experience in communities [18:10]</li></ul><br/><p>Learn more about Stephen at</p><p><a href="http://www.predictiveroi.com" target="_blank">www.predictiveroi.com</a></p><p><a href="https://www.linkedin.com/in/stephenwoessner/" target="_blank">https://www.linkedin.com/in/stephenwoessner/</a></p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.”</p><p>In today’s episode of Smashing the Plateau, you will learn you can increase revenues online consistently and repeatedly.</p><p><strong>Stephen and I discuss:</strong></p><ul><li>Why you need to have a purpose for your podcast [00:38]</li><li>The concept of a platform to grow your business revenue [00:57]</li><li>The link between content creation and business development [03:34]</li><li>How he uses a podcast to help other businesses [05:34]</li><li>Relating dry sales to 8 kinds of mistakes [10:02]</li><li>How to identify your target audience when you’re a corporate refugee [12:43]</li><li>Stephen’s experience in communities [18:10]</li></ul><br/><p>Learn more about Stephen at</p><p><a href="http://www.predictiveroi.com" target="_blank">www.predictiveroi.com</a></p><p><a href="https://www.linkedin.com/in/stephenwoessner/" target="_blank">https://www.linkedin.com/in/stephenwoessner/</a></p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/fix-your-dry-sales-pipeline-featuring-stephen-woessner]]></link><guid isPermaLink="false">46cc2d67-40ba-4fdb-94bd-bd0dcce01227</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 May 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ac594d93-6e85-44f1-964b-c4fa5dda3110/STP684-Stephen-Woessner.mp3" length="24080833" type="audio/mpeg"/><itunes:duration>24:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>684</itunes:episode><podcast:episode>684</podcast:episode><itunes:summary>Learn how you can increase revenues online consistently and repeatedly.</itunes:summary></item><item><title>Does Your LinkedIn Profile Generate Business? Featuring Tracy Enos</title><itunes:title>Does Your LinkedIn Profile Generate Business? Featuring Tracy Enos</itunes:title><description><![CDATA[<p>Tracy Enos is well-versed in making the best use of LinkedIn … and she has been for over a decade. She is on the front end of LinkedIn changes and is invited to sit in on brainstorming sessions when LinkedIn kicks around changes. She works with lots of professionals, entrepreneurs, and career types helping them substantially improve their profiles.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can turn LinkedIn into a revenue-generating tool.</p><p><strong>Tracy and I discuss:</strong></p><ul><li>How Tracy became a LinkedIn expert [02:04]</li><li>Common mistakes corporate refugees make with LinkedIn [10:33]</li><li>How LinkedIn is different than your website [13:41]</li><li>Personal vs. Business Profile [16:34]</li><li>How you can use LinkedIn as a content creation tool [18:06]</li><li>Tracy’s experience in communities [24:35]</li></ul><br/><p>Learn more about Tracy at <a href="https://theultimateprofilechecklist.com/" target="_blank">https://theultimateprofilechecklist.com/</a> and connect with Tracy on <a href="https://linkedin.com/in/tracyenos" target="_blank">LinkedIn</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Tracy Enos is well-versed in making the best use of LinkedIn … and she has been for over a decade. She is on the front end of LinkedIn changes and is invited to sit in on brainstorming sessions when LinkedIn kicks around changes. She works with lots of professionals, entrepreneurs, and career types helping them substantially improve their profiles.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can turn LinkedIn into a revenue-generating tool.</p><p><strong>Tracy and I discuss:</strong></p><ul><li>How Tracy became a LinkedIn expert [02:04]</li><li>Common mistakes corporate refugees make with LinkedIn [10:33]</li><li>How LinkedIn is different than your website [13:41]</li><li>Personal vs. Business Profile [16:34]</li><li>How you can use LinkedIn as a content creation tool [18:06]</li><li>Tracy’s experience in communities [24:35]</li></ul><br/><p>Learn more about Tracy at <a href="https://theultimateprofilechecklist.com/" target="_blank">https://theultimateprofilechecklist.com/</a> and connect with Tracy on <a href="https://linkedin.com/in/tracyenos" target="_blank">LinkedIn</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/does-your-linkedin-profile-generate-business-featuring-tracy-enos]]></link><guid isPermaLink="false">b93342e8-b539-46ac-bd3f-f0c39f090e25</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 May 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/edbddc24-e982-452d-90d1-21f5fcf63351/STP683-Tracy-Enos.mp3" length="26836438" type="audio/mpeg"/><itunes:duration>27:47</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>683</itunes:episode><podcast:episode>683</podcast:episode><itunes:summary>Learn how you can turn LinkedIn into a revenue-generating tool.</itunes:summary></item><item><title>Fine Tune Your Customer’s Journey Featuring Paul Sokol</title><itunes:title>Fine Tune Your Customer’s Journey Featuring Paul Sokol</itunes:title><description><![CDATA[Deemed the "Mad Scientist" of sales &amp; marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority.

In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process.

<strong>Paul and I discuss:</strong>
<ul>
 	<li>Paul’s background as an electrical engineer [01:42]</li>
 	<li>Machine learning and advertising [03:09]</li>
 	<li>Connecting everything to your customer’s experience [13:56]</li>
 	<li>Learning new tools and adding the skillset to your business [18:22]</li>
</ul><br/>
Learn more about Paul at <a href="https://bepro.events/linktree">https://bepro.events/linktree,</a>
<a href="https://book.paulsokol.me/">https://book.paulsokol.me</a>

<strong>Thank you to Our Sponsors:</strong>
<a href="https://smashingtheplateau.com/community/">The Smashing the Plateau Community</a>]]></description><content:encoded><![CDATA[Deemed the "Mad Scientist" of sales &amp; marketing automation, Paul Sokol has been involved in countless projects as a result of his world-class customer journey automation and advertising authority.

In today’s episode of Smashing the Plateau, you will learn how pattern recognition fuels your marketing and sales process.

<strong>Paul and I discuss:</strong>
<ul>
 	<li>Paul’s background as an electrical engineer [01:42]</li>
 	<li>Machine learning and advertising [03:09]</li>
 	<li>Connecting everything to your customer’s experience [13:56]</li>
 	<li>Learning new tools and adding the skillset to your business [18:22]</li>
</ul><br/>
Learn more about Paul at <a href="https://bepro.events/linktree">https://bepro.events/linktree,</a>
<a href="https://book.paulsokol.me/">https://book.paulsokol.me</a>

<strong>Thank you to Our Sponsors:</strong>
<a href="https://smashingtheplateau.com/community/">The Smashing the Plateau Community</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/fine-tune-your-customers-journey-featuring-paul-sokol]]></link><guid isPermaLink="false">a4e5d0e3-999e-4a75-94fb-a894e0a2ec91</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 May 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/cac50a70-88b3-430f-9c67-63f8a290f951/STP-682-Paul-Sokol.mp3" length="24362538" type="audio/mpeg"/><itunes:duration>25:12</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>682</itunes:episode><podcast:episode>682</podcast:episode><itunes:summary>Learn how pattern recognition fuels your marketing and sales process.</itunes:summary></item><item><title>Remarkable Speaking Featuring Shelley Goldstein &amp; Mark Bossert</title><itunes:title>Remarkable Speaking Featuring Shelley Goldstein &amp; Mark Bossert</itunes:title><description><![CDATA[<p>As international speaking coaches and founders of Remarkable Speaking, Shelley Goldstein and Mark Bossert have trained thousands of people in over 40 countries from just about every industry on how to become confident and compelling speakers.</p><p>In today's episode of Smashing the Plateau, you will learn how to unlock your inner voice to be seen, speak with intention and make meaningful connections anywhere, anytime about anything.</p><p><strong>Shelley, Mark, and I discuss:</strong></p><ul><li>How they learned storytelling [01:44]</li><li>How to set the stage [05:09]</li><li>Where storytelling can be most effective for corporate refugees [10:14]</li><li>Where community experiences intersect with remarkable speaking [16:34]</li><li>Their definition of community [21:18]</li></ul><br/><p>Learn more about Shelley and Mark at <a href="https://remarkablespeaking.com/" target="_blank">https://remarkablespeaking.com/</a>, <a href="https://www.linkedin.com/in/shelleygoldstein" target="_blank">https://www.linkedin.com/in/shelleygoldstein</a>, and <a href="https://www.linkedin.com/in/markbossert" target="_blank">https://www.linkedin.com/in/markbossert</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>As international speaking coaches and founders of Remarkable Speaking, Shelley Goldstein and Mark Bossert have trained thousands of people in over 40 countries from just about every industry on how to become confident and compelling speakers.</p><p>In today's episode of Smashing the Plateau, you will learn how to unlock your inner voice to be seen, speak with intention and make meaningful connections anywhere, anytime about anything.</p><p><strong>Shelley, Mark, and I discuss:</strong></p><ul><li>How they learned storytelling [01:44]</li><li>How to set the stage [05:09]</li><li>Where storytelling can be most effective for corporate refugees [10:14]</li><li>Where community experiences intersect with remarkable speaking [16:34]</li><li>Their definition of community [21:18]</li></ul><br/><p>Learn more about Shelley and Mark at <a href="https://remarkablespeaking.com/" target="_blank">https://remarkablespeaking.com/</a>, <a href="https://www.linkedin.com/in/shelleygoldstein" target="_blank">https://www.linkedin.com/in/shelleygoldstein</a>, and <a href="https://www.linkedin.com/in/markbossert" target="_blank">https://www.linkedin.com/in/markbossert</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/remarkable-speaking-featuring-shelley-goldstein-mark-bossert]]></link><guid isPermaLink="false">40ccdc0a-02e5-40f4-a195-fa5db2bfab40</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 May 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/9499e7cd-e749-4dad-8558-673ba102244b/STP681-Shelley-Goldstein-and-Mark-Bossert.mp3" length="24646634" type="audio/mpeg"/><itunes:duration>25:40</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>681</itunes:episode><podcast:episode>681</podcast:episode><itunes:summary>Learn how to unlock your inner voice to be seen, speak with intention and make meaningful connections anywhere, anytime about anything.</itunes:summary></item><item><title>Finding Your Unique Value as a Consultant Featuring Dave Saliaris</title><itunes:title>Finding Your Unique Value as a Consultant Featuring Dave Saliaris</itunes:title><description><![CDATA[<p>As an accomplished corporate business leader, Dave made a career of turning around underperforming business sectors through thought leadership, innovation, and the use of best practices.</p><p>Today he uses his 31 years of experience to empower companies to build sellable value through a private consultancy.</p><p>As a 𝘾𝙀𝙍𝙏𝙄𝙁𝙄𝙀𝘿 𝙀𝙓𝙄𝙏 𝙋𝙇𝘼𝙉𝙉𝙄𝙉𝙂 𝘼𝘿𝙑𝙄𝙎𝙊𝙍 |𝘾𝙀𝙍𝙏𝙄𝙁𝙄𝙀𝘿 𝙑𝘼𝙇𝙐𝙀 𝘽𝙐𝙄𝙇𝘿𝙀𝙍 Dave works with clients to create ultimate freedom, to own a valuable, sellable business, that’s not dependent on the owner - which means you can scale, sell, pass down or simply run as chairman without being involved day-to-day.</p><p>In today’s episode of Smashing the Plateau, you will learn how Dave discovered where his 31 years of experience as an accomplished corporate business leader would best serve his clients and himself.</p><p><strong>Dave and I discuss:</strong></p><ul><li>Dave’s 31-year career as an accomplished corporate business leader before he became an entrepreneur [02:23]</li><li>How Dave’s experience led him to become a certified exit planning advisor and certified value builder [03:12]</li><li>Finding what business model most suits your personal needs [08:21]</li><li>Finding your ideal client [09:57]</li><li>Avoiding a false revenue stream [11:49]</li><li>How to do exit planning [14:33]</li><li>Developing the right relationships [19:11]</li><li>The benefits of community to a business owner [20:46]</li></ul><br/><p>Learn more about Dave at <a href="https://saliarisconsulting.com/" target="_blank">https://saliarisconsulting.com/</a>, <a href="https://www.linkedin.com/in/davesaliaris/" target="_blank">https://www.linkedin.com/in/davesaliaris/</a>, and get in touch with Dave at <a href="mailto:dave@saliarisconsulting.com" target="_blank">dave@saliarisconsulting.com</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>As an accomplished corporate business leader, Dave made a career of turning around underperforming business sectors through thought leadership, innovation, and the use of best practices.</p><p>Today he uses his 31 years of experience to empower companies to build sellable value through a private consultancy.</p><p>As a 𝘾𝙀𝙍𝙏𝙄𝙁𝙄𝙀𝘿 𝙀𝙓𝙄𝙏 𝙋𝙇𝘼𝙉𝙉𝙄𝙉𝙂 𝘼𝘿𝙑𝙄𝙎𝙊𝙍 |𝘾𝙀𝙍𝙏𝙄𝙁𝙄𝙀𝘿 𝙑𝘼𝙇𝙐𝙀 𝘽𝙐𝙄𝙇𝘿𝙀𝙍 Dave works with clients to create ultimate freedom, to own a valuable, sellable business, that’s not dependent on the owner - which means you can scale, sell, pass down or simply run as chairman without being involved day-to-day.</p><p>In today’s episode of Smashing the Plateau, you will learn how Dave discovered where his 31 years of experience as an accomplished corporate business leader would best serve his clients and himself.</p><p><strong>Dave and I discuss:</strong></p><ul><li>Dave’s 31-year career as an accomplished corporate business leader before he became an entrepreneur [02:23]</li><li>How Dave’s experience led him to become a certified exit planning advisor and certified value builder [03:12]</li><li>Finding what business model most suits your personal needs [08:21]</li><li>Finding your ideal client [09:57]</li><li>Avoiding a false revenue stream [11:49]</li><li>How to do exit planning [14:33]</li><li>Developing the right relationships [19:11]</li><li>The benefits of community to a business owner [20:46]</li></ul><br/><p>Learn more about Dave at <a href="https://saliarisconsulting.com/" target="_blank">https://saliarisconsulting.com/</a>, <a href="https://www.linkedin.com/in/davesaliaris/" target="_blank">https://www.linkedin.com/in/davesaliaris/</a>, and get in touch with Dave at <a href="mailto:dave@saliarisconsulting.com" target="_blank">dave@saliarisconsulting.com</a>.</p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/finding-your-unique-value-as-a-consultant-featuring-dave-saliaris]]></link><guid isPermaLink="false">f4c1465c-b99e-451f-9580-71653113fbb3</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 May 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/82a994d0-877f-4140-a4b3-a8e591ff8cd4/STP680-Dave-Saliaris.mp3" length="23302593" type="audio/mpeg"/><itunes:duration>24:06</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>680</itunes:episode><podcast:episode>680</podcast:episode><itunes:summary>Learn how Dave Saliaris discovered where his 31 years of experience as an accomplished corporate business leader would best serve his clients and himself.</itunes:summary></item><item><title>Entrepreneurial Success After a Long Corporate Career Featuring Doug Thorpe</title><itunes:title>Entrepreneurial Success After a Long Corporate Career Featuring Doug Thorpe</itunes:title><description><![CDATA[<p>Since 2008, Doug Thorpe has been helping hundreds of leaders in all types of businesses find ways to be more effective, have greater influence, and build stronger teams.</p><p>He’s taken 30+ years of business ownership and leadership and put together an easy, common-sense approach to help with the business challenges of today.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can set yourself up to build the business that supports your life goals.</p><p><strong>Doug and I discuss:</strong></p><ul><li>Why Doug left a career in banking [01:44]</li><li>The importance of courage when making a leap [04:30]</li><li>How his career evolved as an entrepreneur [06:58]</li><li>Independent consulting and coaching are not like what is taught in business school [18:02]</li><li>Community and business [19:41]</li></ul><br/><p>Learn more about Doug at <a href="https://dougthorpe.com" target="_blank">https://dougthorpe.com</a></p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Since 2008, Doug Thorpe has been helping hundreds of leaders in all types of businesses find ways to be more effective, have greater influence, and build stronger teams.</p><p>He’s taken 30+ years of business ownership and leadership and put together an easy, common-sense approach to help with the business challenges of today.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can set yourself up to build the business that supports your life goals.</p><p><strong>Doug and I discuss:</strong></p><ul><li>Why Doug left a career in banking [01:44]</li><li>The importance of courage when making a leap [04:30]</li><li>How his career evolved as an entrepreneur [06:58]</li><li>Independent consulting and coaching are not like what is taught in business school [18:02]</li><li>Community and business [19:41]</li></ul><br/><p>Learn more about Doug at <a href="https://dougthorpe.com" target="_blank">https://dougthorpe.com</a></p><p><strong>Thank you to Our Sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/entrepreneurial-success-after-a-long-corporate-career-featuring-doug-thorpe]]></link><guid isPermaLink="false">f8f400ae-783f-49b6-b3dc-61d811aa139e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Apr 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/406e82f5-09ef-4c03-914d-fd5cdc2642da/STP679-Doug-Thorpe.mp3" length="23173444" type="audio/mpeg"/><itunes:duration>23:58</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>679</itunes:episode><podcast:episode>679</podcast:episode><itunes:summary>Learn how you can set yourself up to build the business that supports your life goals.</itunes:summary></item><item><title>From Caving in to Crushing It Featuring Drew Deraney</title><itunes:title>From Caving in to Crushing It Featuring Drew Deraney</itunes:title><description><![CDATA[<p>Because he endured four life traumas in a 9-month span without seeking support, Drew Deraney now knows asking for help is a strength.</p><p>He is dedicated to helping build a stronger man who is prepared to face adversity healthier and come through stronger, in more empowering ways.</p><p>After 30 years serving in the hospital/healthcare industry and as a franchise owner, he gave it all up to address men’s empowerment as the Men’s Real Catalyst Speaker, a new author, and a podcaster – From Caving In To Crushing It.</p><p>In today’s episode of Smashing the Plateau, you will learn how to turn unexpected professional and personal adversity into success on your own terms.</p><p><strong>Drew and I discuss:</strong></p><ul><li>Drew’s career [02:11]</li><li>Faith-shaking events [05:14]</li><li>Moving forward from that [09:58]</li><li>Showing up with a new definition of success [15:57]</li><li>Connection to community [22:29]</li></ul><br/><p>Learn more about Drew at&nbsp;<a href="https://profitcompassion.com/" target="_blank">https://profitcompassion.com/</a>, <a href="https://from-caving-in-to-crushing-it.castos.com/" target="_blank">https://from-caving-in-to-crushing-it.castos.com/</a>, <a href="https://amzn.to/40dsbyR?fbclid=IwAR2PFhbjd0YjgNhy5423is_OmSB9k3Tj_VTU3ty7gmGzg2O4bFBGK5csX_I" target="_blank">https://amzn.to/40dsbyR</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Because he endured four life traumas in a 9-month span without seeking support, Drew Deraney now knows asking for help is a strength.</p><p>He is dedicated to helping build a stronger man who is prepared to face adversity healthier and come through stronger, in more empowering ways.</p><p>After 30 years serving in the hospital/healthcare industry and as a franchise owner, he gave it all up to address men’s empowerment as the Men’s Real Catalyst Speaker, a new author, and a podcaster – From Caving In To Crushing It.</p><p>In today’s episode of Smashing the Plateau, you will learn how to turn unexpected professional and personal adversity into success on your own terms.</p><p><strong>Drew and I discuss:</strong></p><ul><li>Drew’s career [02:11]</li><li>Faith-shaking events [05:14]</li><li>Moving forward from that [09:58]</li><li>Showing up with a new definition of success [15:57]</li><li>Connection to community [22:29]</li></ul><br/><p>Learn more about Drew at&nbsp;<a href="https://profitcompassion.com/" target="_blank">https://profitcompassion.com/</a>, <a href="https://from-caving-in-to-crushing-it.castos.com/" target="_blank">https://from-caving-in-to-crushing-it.castos.com/</a>, <a href="https://amzn.to/40dsbyR?fbclid=IwAR2PFhbjd0YjgNhy5423is_OmSB9k3Tj_VTU3ty7gmGzg2O4bFBGK5csX_I" target="_blank">https://amzn.to/40dsbyR</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/from-caving-in-to-crushing-it-featuring-drew-deraney]]></link><guid isPermaLink="false">5a176874-dfc5-453c-aaaf-bf8319951dc9</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Apr 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/93ee6609-afc0-4517-9ac0-4a3148ce5716/STP678-Drew-Deraney.mp3" length="25256553" type="audio/mpeg"/><itunes:duration>26:08</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>678</itunes:episode><podcast:episode>678</podcast:episode><itunes:summary>Learn how to turn unexpected professional and personal adversity into success on your own terms.</itunes:summary></item><item><title>Rebooting Your Career: Launching a Business After 50 With Tessa White</title><itunes:title>Rebooting Your Career: Launching a Business After 50 With Tessa White</itunes:title><description><![CDATA[If you are past 50 and wondering if it's "now or never" to start a business, or take that business risk, how do you prepare yourself for that journey? Or know if the risks are worth the reward?

Tessa White is a Reformed Fortune 50 HR executive who decided to work the other side of the problem and help people navigate the difficulties of working in corporate America.

Tessa Started a business in October of 2020 called The Job Doctor and quickly found her audience.

She now has over a million followers and teaches people how to get ahead without losing themselves and teaches companies and people how to balance out the power and have better partnerships.

As a side note, Tessa was 53 when she made this pivot and at the height of her career. She’d never been happier.

In today’s episode of Smashing the Plateau, Tessa and I discuss our careers and perspectives on work and life that may inspire you to be courageous in your next step and become more fulfilled in your own work and your life.

<strong>Tessa and I discuss:</strong>
<ul>
 	<li>Our career journeys [03:09]</li>
 	<li>How we felt when we leapt into entrepreneurship [14:53]</li>
 	<li>The importance of connection [17:15]</li>
 	<li>How to overcome a lull [21:45]</li>
 	<li>How to overcome the fear of getting started [26:09]</li>
</ul><br/>
Tessa has a new book out --The Unspoken Truths for Career Success. It is a workplace manual for how to navigate pay, promotions, and power at work.

Learn more about Tessa at <a href="https://thejobdoctor.com/" target="_blank" rel="noopener">https://thejobdoctor.com</a>

<strong>Thank you to Our Sponsors:</strong>

<a href="https://smashingtheplateau.com/community/" target="_blank" rel="noopener">The Smashing the Plateau Community</a>]]></description><content:encoded><![CDATA[If you are past 50 and wondering if it's "now or never" to start a business, or take that business risk, how do you prepare yourself for that journey? Or know if the risks are worth the reward?

Tessa White is a Reformed Fortune 50 HR executive who decided to work the other side of the problem and help people navigate the difficulties of working in corporate America.

Tessa Started a business in October of 2020 called The Job Doctor and quickly found her audience.

She now has over a million followers and teaches people how to get ahead without losing themselves and teaches companies and people how to balance out the power and have better partnerships.

As a side note, Tessa was 53 when she made this pivot and at the height of her career. She’d never been happier.

In today’s episode of Smashing the Plateau, Tessa and I discuss our careers and perspectives on work and life that may inspire you to be courageous in your next step and become more fulfilled in your own work and your life.

<strong>Tessa and I discuss:</strong>
<ul>
 	<li>Our career journeys [03:09]</li>
 	<li>How we felt when we leapt into entrepreneurship [14:53]</li>
 	<li>The importance of connection [17:15]</li>
 	<li>How to overcome a lull [21:45]</li>
 	<li>How to overcome the fear of getting started [26:09]</li>
</ul><br/>
Tessa has a new book out --The Unspoken Truths for Career Success. It is a workplace manual for how to navigate pay, promotions, and power at work.

Learn more about Tessa at <a href="https://thejobdoctor.com/" target="_blank" rel="noopener">https://thejobdoctor.com</a>

<strong>Thank you to Our Sponsors:</strong>

<a href="https://smashingtheplateau.com/community/" target="_blank" rel="noopener">The Smashing the Plateau Community</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/rebooting-your-career-launching-a-business-after-50-with-tessa-white]]></link><guid isPermaLink="false">c5075c60-102f-494d-9e08-1df73b33831c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Apr 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/51698b8e-ef7c-4cc0-af63-70d49e3c4b22/STP677Tessa-White.mp3" length="29382646" type="audio/mpeg"/><itunes:duration>30:26</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>677</itunes:episode><podcast:episode>677</podcast:episode><itunes:summary>If you are past 50 and wondering if it&apos;s &quot;now or never&quot; to start a business, or take that business risk, how do you prepare yourself for that journey? Or know if the risks are worth the reward? Tessa White and I discuss our careers and perspectives on work and life that may inspire you to be courageous in your next step and become more fulfilled in your own work and your life.</itunes:summary></item><item><title>Leadership During Crises Featuring Jeffrey Buchanan</title><itunes:title>Leadership During Crises Featuring Jeffrey Buchanan</itunes:title><description><![CDATA[<p>Lieutenant General Jeff Buchanan commanded US Army North (Fifth Army). After a 37-year Army career, he retired from active duty on September 1, 2019.</p><p>In today’s episode of Smashing the Plateau, you will learn how Jeff led complex combat and humanitarian operations and now is a leadership consultant to governments and companies.</p><p><strong>Jeff and I discuss:</strong></p><ul><li>Jeff’s career [02:19]</li><li>The primary problem Jeff now solves [05:03]</li><li>Leadership and trust [07:45]</li><li>The value of humility [16:14]</li><li>Connecting to community through common purpose [21:28]</li></ul><br/><p>Learn more about Jeffrey at <a href="https://jeffreysbuchanan.com" target="_blank">https://jeffreysbuchanan.com</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Lieutenant General Jeff Buchanan commanded US Army North (Fifth Army). After a 37-year Army career, he retired from active duty on September 1, 2019.</p><p>In today’s episode of Smashing the Plateau, you will learn how Jeff led complex combat and humanitarian operations and now is a leadership consultant to governments and companies.</p><p><strong>Jeff and I discuss:</strong></p><ul><li>Jeff’s career [02:19]</li><li>The primary problem Jeff now solves [05:03]</li><li>Leadership and trust [07:45]</li><li>The value of humility [16:14]</li><li>Connecting to community through common purpose [21:28]</li></ul><br/><p>Learn more about Jeffrey at <a href="https://jeffreysbuchanan.com" target="_blank">https://jeffreysbuchanan.com</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/leadership-during-crises-featuring-jeffrey-buchanan]]></link><guid isPermaLink="false">5710de16-792d-4ebd-906e-930498a6fdd6</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Apr 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/aacac698-33db-4a2f-9711-70b594069191/STP676-Jeffrey-Buchanan.mp3" length="24425232" type="audio/mpeg"/><itunes:duration>25:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>676</itunes:episode><podcast:episode>676</podcast:episode><itunes:summary>Learn how retired Lieutenant General Jeffrey Buchanan led complex combat and humanitarian operations and now is a leadership consultant to governments and companies.</itunes:summary></item><item><title>Three Steps to Double Your Website Revenue Featuring Michael Buzinski</title><itunes:title>Three Steps to Double Your Website Revenue Featuring Michael Buzinski</itunes:title><description><![CDATA[<p>Michael Buzinski is a decorated US Air Force veteran, life-long entrepreneur, digital marketing thought leader and best-selling author. He has built several small businesses, two multi-million-dollar enterprises, and marketed over 1200 companies.</p><p>In today’s episode of Smashing the Plateau, you will learn the Rule of 26: Three steps to double your website revenue.</p><p><strong>Michael and I discuss:</strong></p><ul><li>Three metrics that can double the revenue from your website [04:05]</li><li>The simplicity behind Michael’s target niche [07:54]</li><li>Don’t grow for growth’s sake [09:52]</li><li>Focusing on what is scalable [12:39]</li><li>Taking the complexity out of digital marketing [18:43]</li><li>Michael’s experience with community [19:43]</li><li>Community has to do with connecting [23:24]</li></ul><br/><p>Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty in America by simplifying the digital marketing strategy process with the&nbsp;Rule of 26.&nbsp;His revolutionary approach helps business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.</p><p>Learn more about Michael at <a href="http://www.ruleof26.com" target="_blank">www.ruleof26.com</a>&nbsp;and <a href="http://www.buzzworthy.biz" target="_blank">www.buzzworthy.biz</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Michael Buzinski is a decorated US Air Force veteran, life-long entrepreneur, digital marketing thought leader and best-selling author. He has built several small businesses, two multi-million-dollar enterprises, and marketed over 1200 companies.</p><p>In today’s episode of Smashing the Plateau, you will learn the Rule of 26: Three steps to double your website revenue.</p><p><strong>Michael and I discuss:</strong></p><ul><li>Three metrics that can double the revenue from your website [04:05]</li><li>The simplicity behind Michael’s target niche [07:54]</li><li>Don’t grow for growth’s sake [09:52]</li><li>Focusing on what is scalable [12:39]</li><li>Taking the complexity out of digital marketing [18:43]</li><li>Michael’s experience with community [19:43]</li><li>Community has to do with connecting [23:24]</li></ul><br/><p>Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty in America by simplifying the digital marketing strategy process with the&nbsp;Rule of 26.&nbsp;His revolutionary approach helps business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.</p><p>Learn more about Michael at <a href="http://www.ruleof26.com" target="_blank">www.ruleof26.com</a>&nbsp;and <a href="http://www.buzzworthy.biz" target="_blank">www.buzzworthy.biz</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/three-steps-to-double-your-website-revenue-featuring-michael-buzinski]]></link><guid isPermaLink="false">6ff1ee8f-28dd-4080-bae9-55c8f9d2aae1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 Mar 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/00fbd782-46fc-48ef-87a5-8d73f9d51d9d/STP675-Michael-Buzinski.mp3" length="25194277" type="audio/mpeg"/><itunes:duration>26:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>675</itunes:episode><podcast:episode>675</podcast:episode><itunes:summary>Learn the Rule of 26: Three steps to double your website revenue.</itunes:summary></item><item><title>You Can Do Extraordinary Things Featuring Martha Wilson</title><itunes:title>You Can Do Extraordinary Things Featuring Martha Wilson</itunes:title><description><![CDATA[<p>After 27 years undercover with the CIA, Martha Wilson is an expert at helping ordinary people uncover their hidden drivers, derailers, and showstoppers so they can do extraordinary things.</p><p>In today's episode of Smashing the Plateau, you will learn how you can do extraordinary things.</p><p><strong>Martha and I discuss:</strong></p><ul><li>Her career [02:08]</li><li>Making the transition from CIA to business advisor [04:35]</li><li>How Martha built a sustainable business [10:13]</li><li>Where Martha has found community [14:08]</li><li>A spy story [14:57]</li></ul><br/><p>Entrepreneurs and leaders hire Martha when the stress of running their business or career is starting to bleed over into the rest of their lives, and they are ready for that to stop.</p><p>Learn more about Martha and get a free copy of CIA Spy Secrets to Making Goals Work for You at: <a href="http://www.marthaawilson.com/stp" target="_blank">www.marthaawilson.com/stp</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>After 27 years undercover with the CIA, Martha Wilson is an expert at helping ordinary people uncover their hidden drivers, derailers, and showstoppers so they can do extraordinary things.</p><p>In today's episode of Smashing the Plateau, you will learn how you can do extraordinary things.</p><p><strong>Martha and I discuss:</strong></p><ul><li>Her career [02:08]</li><li>Making the transition from CIA to business advisor [04:35]</li><li>How Martha built a sustainable business [10:13]</li><li>Where Martha has found community [14:08]</li><li>A spy story [14:57]</li></ul><br/><p>Entrepreneurs and leaders hire Martha when the stress of running their business or career is starting to bleed over into the rest of their lives, and they are ready for that to stop.</p><p>Learn more about Martha and get a free copy of CIA Spy Secrets to Making Goals Work for You at: <a href="http://www.marthaawilson.com/stp" target="_blank">www.marthaawilson.com/stp</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/you-can-do-extraordinary-things-featuring-martha-wilson]]></link><guid isPermaLink="false">47cc7493-37e7-4a0c-bbb6-3a703a7c92a1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 Mar 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c22cdf47-92c1-47e8-9dff-4119119fab7c/STP674-Martha-Wilson.mp3" length="26519207" type="audio/mpeg"/><itunes:duration>27:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>674</itunes:episode><podcast:episode>674</podcast:episode><itunes:summary>Learn how to uncover your hidden drivers, derailers, and showstoppers so you can do extraordinary things.</itunes:summary></item><item><title>What is Success? Featuring Kiley Peters</title><itunes:title>What is Success? Featuring Kiley Peters</itunes:title><description><![CDATA[<p>Kiley Peters is a serial entrepreneur, small business strategist, executive coach, operations consultant, and brand marketer with nearly 15 years of industry experience. She is on a mission to help 1 million women build more financially free and fulfilling lives.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can turn your unique strengths and skill sets into a profitable business to build the life you want and love the work you do.</p><p><strong>Kiley and I discuss:</strong></p><ul><li>Her career journey [01:47]</li><li>The meaning of success [06:00]</li><li>Determining what you want and how to get it [13:38]</li><li>Being active in the community [19:31]</li></ul><br/><p>Learn more about Kiley at <a href="http://www.rayneix.com" target="_blank">www.rayneix.com</a> , <a href="http://www.kileypeters.com" target="_blank">www.kileypeters.com</a> , <a href="https://www.instagram.com/welcometoeloma" target="_blank">https://www.instagram.com/welcometoeloma</a> , <a href="https://www.instagram.com/the.100.co/" target="_blank">https://www.instagram.com/the.100.co/</a></p><p>Learn more about the 100 Collective at <a href="https://www.the100co.com" target="_blank">https://www.the100co.com</a>, and use the discount code SMASH.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Kiley Peters is a serial entrepreneur, small business strategist, executive coach, operations consultant, and brand marketer with nearly 15 years of industry experience. She is on a mission to help 1 million women build more financially free and fulfilling lives.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can turn your unique strengths and skill sets into a profitable business to build the life you want and love the work you do.</p><p><strong>Kiley and I discuss:</strong></p><ul><li>Her career journey [01:47]</li><li>The meaning of success [06:00]</li><li>Determining what you want and how to get it [13:38]</li><li>Being active in the community [19:31]</li></ul><br/><p>Learn more about Kiley at <a href="http://www.rayneix.com" target="_blank">www.rayneix.com</a> , <a href="http://www.kileypeters.com" target="_blank">www.kileypeters.com</a> , <a href="https://www.instagram.com/welcometoeloma" target="_blank">https://www.instagram.com/welcometoeloma</a> , <a href="https://www.instagram.com/the.100.co/" target="_blank">https://www.instagram.com/the.100.co/</a></p><p>Learn more about the 100 Collective at <a href="https://www.the100co.com" target="_blank">https://www.the100co.com</a>, and use the discount code SMASH.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/what-is-success-featuring-kiley-peters]]></link><guid isPermaLink="false">90941701-9e49-4b65-a15c-f4636d6ee546</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 Mar 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/048be1d5-cc43-4393-a7c5-0a605788fffe/STP673-Kiley-Peters.mp3" length="24412693" type="audio/mpeg"/><itunes:duration>25:15</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>673</itunes:episode><podcast:episode>673</podcast:episode><itunes:summary>Learn how you can turn your unique strengths and skill sets into a profitable business to build the life you want and love the work you do.</itunes:summary></item><item><title>Own Your Value and Reach Your Highest Potential Featuring Analiza Wolf</title><itunes:title>Own Your Value and Reach Your Highest Potential Featuring Analiza Wolf</itunes:title><description><![CDATA[<p>Analiza Quiroz Wolf is an Executive Coach and Diversity, Equity, and Inclusion Facilitator.</p><p>She is committed to guiding leaders, especially women and people of color, and organizations to their highest potential.</p><p>In today's episode of Smashing the Plateau, you will learn how to guide leaders, especially women and people of color, and organizations to their highest potential.</p><p><strong>Analiza and I discuss:</strong></p><ul><li>Her career journey [02:20]</li><li>How past experiences lead to today’s focus [08:09]</li><li>The unique challenges for women of color in leadership [09:33]</li><li>The questioning of self-worth that’s inculcated as part of our culture [11:13]</li><li>How to overcome the feeling of lack of self-worth [13:01]</li><li>How working at your mindset can be a game changer [16:00]</li><li>Community supporting your ability to thrive as a leader [19:03]</li><li>Community as a place where you feel safe, feel seen, and you can share hard things [22:00]</li></ul><br/><p>Learn more about Analiza at <a href="http://www.analizawolf.com" target="_blank">www.analizawolf.com</a>, <a href="http://www.linkedin.com/in/analizawolf/" target="_blank">www.linkedin.com/in/analizawolf/</a>, and <a href="http://www.instagram.com/analizawolf/" target="_blank">www.instagram.com/analizawolf/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Analiza Quiroz Wolf is an Executive Coach and Diversity, Equity, and Inclusion Facilitator.</p><p>She is committed to guiding leaders, especially women and people of color, and organizations to their highest potential.</p><p>In today's episode of Smashing the Plateau, you will learn how to guide leaders, especially women and people of color, and organizations to their highest potential.</p><p><strong>Analiza and I discuss:</strong></p><ul><li>Her career journey [02:20]</li><li>How past experiences lead to today’s focus [08:09]</li><li>The unique challenges for women of color in leadership [09:33]</li><li>The questioning of self-worth that’s inculcated as part of our culture [11:13]</li><li>How to overcome the feeling of lack of self-worth [13:01]</li><li>How working at your mindset can be a game changer [16:00]</li><li>Community supporting your ability to thrive as a leader [19:03]</li><li>Community as a place where you feel safe, feel seen, and you can share hard things [22:00]</li></ul><br/><p>Learn more about Analiza at <a href="http://www.analizawolf.com" target="_blank">www.analizawolf.com</a>, <a href="http://www.linkedin.com/in/analizawolf/" target="_blank">www.linkedin.com/in/analizawolf/</a>, and <a href="http://www.instagram.com/analizawolf/" target="_blank">www.instagram.com/analizawolf/</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/own-your-value-and-reach-your-highest-potential-featuring-analiza-wolf]]></link><guid isPermaLink="false">796c593c-9335-439f-bd40-96c9cced161d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 Mar 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/f4dcea18-4762-4181-8195-ecb554f0d3f7/STP672-Analiza-Wolf.mp3" length="24318652" type="audio/mpeg"/><itunes:duration>25:09</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>672</itunes:episode><podcast:episode>672</podcast:episode><itunes:summary>Analiza Quiroz Wolf’s 24-year career as CEO of a charter school network, Captain in the US Air Force, and brand manager for a Fortune 200 company, enable her to guide</itunes:summary></item><item><title>How to Reach Sustainability in Record Time Featuring Diane Tarshis</title><itunes:title>How to Reach Sustainability in Record Time Featuring Diane Tarshis</itunes:title><description><![CDATA[Diane Tarshis is the founder of Startup Distillery, where she provides one-on-one startup consulting and business planning to new (and new-ish) entrepreneurs who are experts in what they do but have never built a business before.

In today’s episode of Smashing the Plateau, you will learn how entrepreneurs who are experts in what they do but have never built a business before, can get the clarity and guidance they need to build a sustainably profitable business, get funded, and fast-track success.

<strong>Diane and I discuss:</strong>
<ul>
 	<li>Why she focuses on startups [02:20]</li>
 	<li>How to overcome the fear factor and think big enough [07:12]</li>
 	<li>Why building sustainability in record time is so important [11:31]</li>
 	<li>Why thinking about your financial structure makes a huge difference [17:16]</li>
 	<li>Business success for solopreneur consultants [20:04]</li>
 	<li>Diane’s experience with the Smashing the Plateau Community [27:34]</li>
</ul><br/>
Diane’s background includes a Wharton degree as well as a broad corporate background that includes a stint on Wall Street as well as manufacturing, operations and retail, all of which informs the work that she does.

Learn more about Diane at <a href="https://startupdistillery.com">https://startupdistillery.com</a>.

Schedule a conversation with Diane at <a href="https://startupdistillery.com/calendar">https://startupdistillery.com/calendar</a>.

<strong>Thank you to our sponsor:</strong>
<a href="https://smashingtheplateau.com/community/">The Smashing the Plateau Community</a>]]></description><content:encoded><![CDATA[Diane Tarshis is the founder of Startup Distillery, where she provides one-on-one startup consulting and business planning to new (and new-ish) entrepreneurs who are experts in what they do but have never built a business before.

In today’s episode of Smashing the Plateau, you will learn how entrepreneurs who are experts in what they do but have never built a business before, can get the clarity and guidance they need to build a sustainably profitable business, get funded, and fast-track success.

<strong>Diane and I discuss:</strong>
<ul>
 	<li>Why she focuses on startups [02:20]</li>
 	<li>How to overcome the fear factor and think big enough [07:12]</li>
 	<li>Why building sustainability in record time is so important [11:31]</li>
 	<li>Why thinking about your financial structure makes a huge difference [17:16]</li>
 	<li>Business success for solopreneur consultants [20:04]</li>
 	<li>Diane’s experience with the Smashing the Plateau Community [27:34]</li>
</ul><br/>
Diane’s background includes a Wharton degree as well as a broad corporate background that includes a stint on Wall Street as well as manufacturing, operations and retail, all of which informs the work that she does.

Learn more about Diane at <a href="https://startupdistillery.com">https://startupdistillery.com</a>.

Schedule a conversation with Diane at <a href="https://startupdistillery.com/calendar">https://startupdistillery.com/calendar</a>.

<strong>Thank you to our sponsor:</strong>
<a href="https://smashingtheplateau.com/community/">The Smashing the Plateau Community</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-reach-sustainability-in-record-time-featuring-diane-tarshis]]></link><guid isPermaLink="false">9be26978-345b-470c-b9ff-8b0c74f92be7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 Feb 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6891f630-be4f-467f-af79-c56382f1669d/STP671-Diane-Tarshis.mp3" length="31316543" type="audio/mpeg"/><itunes:duration>32:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>671</itunes:episode><podcast:episode>671</podcast:episode><itunes:summary>Learn how entrepreneurs who are experts in what they do, but have never built a business before, can get the clarity and guidance they need to build a sustainably profitable business, get funded and fast-track success.</itunes:summary></item><item><title>How to be Seen, Heard and Found in Our Noisy Digital World Featuring Tom Hazzard</title><itunes:title>How to be Seen, Heard and Found in Our Noisy Digital World Featuring Tom Hazzard</itunes:title><description><![CDATA[<p>As a top influence strategist for speakers, authors &amp; experts, Tom Hazzard helps major publications, sports stars, and entrepreneurial influencers ‘Brandcast’ their original messages via podcasting and videocasting.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can become an influencer by knowing how to be found online.</p><p><strong>Tom and I discuss:</strong></p><ul><li>Tom’s creative career journey [02:24]</li><li>The importance of turning ideas into products [12:36]</li><li>How to reach more people with your message [15:40]</li><li>The value of having a podcast [20:18]</li><li>Success metrics for podcasters [24:10]</li><li>Valuable community experiences [27:32]</li></ul><br/><p>Tom is a real inventor and successful product designer with over 40 US patents issued and pending.</p><p>He has been rethinking brand innovation for 30 years.</p><p>His latest SaaS (Software-as-aService) and MaaS (Marketing-as-a-Service) innovation, Podetize, reinvents podcast hosting, advertising, and brand marketing with an obsessive podcaster-centric focus on solutions to get hosts seen, heard, found, and rewarded in our noisy digital world.</p><p>Learn more about Tom at&nbsp;<a href="https://podetize.com" target="_blank">https://podetize.com and </a><a href="https://tomhazzard.com" target="_blank">https://tomhazzard.com</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>As a top influence strategist for speakers, authors &amp; experts, Tom Hazzard helps major publications, sports stars, and entrepreneurial influencers ‘Brandcast’ their original messages via podcasting and videocasting.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can become an influencer by knowing how to be found online.</p><p><strong>Tom and I discuss:</strong></p><ul><li>Tom’s creative career journey [02:24]</li><li>The importance of turning ideas into products [12:36]</li><li>How to reach more people with your message [15:40]</li><li>The value of having a podcast [20:18]</li><li>Success metrics for podcasters [24:10]</li><li>Valuable community experiences [27:32]</li></ul><br/><p>Tom is a real inventor and successful product designer with over 40 US patents issued and pending.</p><p>He has been rethinking brand innovation for 30 years.</p><p>His latest SaaS (Software-as-aService) and MaaS (Marketing-as-a-Service) innovation, Podetize, reinvents podcast hosting, advertising, and brand marketing with an obsessive podcaster-centric focus on solutions to get hosts seen, heard, found, and rewarded in our noisy digital world.</p><p>Learn more about Tom at&nbsp;<a href="https://podetize.com" target="_blank">https://podetize.com and </a><a href="https://tomhazzard.com" target="_blank">https://tomhazzard.com</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-be-seen-heard-and-found-in-our-noisy-digital-world-featuring-tom-hazzard]]></link><guid isPermaLink="false">aa9183d4-0f55-4439-a3eb-39f42c122bd1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 Feb 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6510bd5d-9888-4001-bf8f-14ebf7d291cf/STP670-Tom-Hazzard.mp3" length="36171975" type="audio/mpeg"/><itunes:duration>37:30</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>670</itunes:episode><podcast:episode>670</podcast:episode><itunes:summary>Learn how to become an influencer by knowing how to be found online.</itunes:summary></item><item><title>How to Buy or Sell a Consulting Business Featuring David Barnett</title><itunes:title>How to Buy or Sell a Consulting Business Featuring David Barnett</itunes:title><description><![CDATA[<p>David has been working with small and medium-sized businesses for over 20 years. He has helped entrepreneurs buy and sell them. He has helped them grow. He has helped people finance them.</p><p>In today’s episode of Smashing the Plateau, you will learn how to achieve greater financial success as a solopreneur through the transactions of buying or selling a business.</p><p><strong>David and I discuss:</strong></p><ul><li>David’s career [02:25]</li><li>How David developed multiple revenue streams [06:44]</li><li>The team that supports his business [11:21]</li><li>How purchasing a consulting business can accelerate your success [11:56]</li><li>David’s experience as a community member [21:59]</li></ul><br/><p>David is the author of 8 books about small business transactions and local investing.</p><p>He is the host of a YouTube channel with hundreds of videos about buying, selling, financing, and managing small and medium-sized businesses.</p><p>Learn more about David at <a href="http://www.davidcbarnett.com/" target="_blank">www.DavidCBarnett.com</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>David has been working with small and medium-sized businesses for over 20 years. He has helped entrepreneurs buy and sell them. He has helped them grow. He has helped people finance them.</p><p>In today’s episode of Smashing the Plateau, you will learn how to achieve greater financial success as a solopreneur through the transactions of buying or selling a business.</p><p><strong>David and I discuss:</strong></p><ul><li>David’s career [02:25]</li><li>How David developed multiple revenue streams [06:44]</li><li>The team that supports his business [11:21]</li><li>How purchasing a consulting business can accelerate your success [11:56]</li><li>David’s experience as a community member [21:59]</li></ul><br/><p>David is the author of 8 books about small business transactions and local investing.</p><p>He is the host of a YouTube channel with hundreds of videos about buying, selling, financing, and managing small and medium-sized businesses.</p><p>Learn more about David at <a href="http://www.davidcbarnett.com/" target="_blank">www.DavidCBarnett.com</a></p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-buy-or-sell-a-consulting-business-featuring-david-barnett]]></link><guid isPermaLink="false">495e177c-204d-4105-997e-4a8da82bbed2</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 Feb 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/6059a9f6-e250-4ec9-9fbf-55d679e2b546/STP669-David-Barnett.mp3" length="31895416" type="audio/mpeg"/><itunes:duration>33:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>699</itunes:episode><podcast:episode>699</podcast:episode><itunes:summary>Learn how to achieve greater financial success as a solopreneur through the transactions of buying or selling a business.</itunes:summary></item><item><title>Why You Need Psychological Safety to Feel Successful Featuring Teresa Mitrovic</title><itunes:title>Why You Need Psychological Safety to Feel Successful Featuring Teresa Mitrovic</itunes:title><description><![CDATA[<p>Teresa Mitrovic is the Founder of Oro Collective, a leadership learning consultancy which helps leaders develop the skills to achieve exceptional outcomes while creating a culture they can feel proud of leading.</p><p>In today’s episode of Smashing the Plateau, you will learn how the experience you are having as an entrepreneur is connected to the tangible performance outcomes you measure.</p><p>Teresa and I discuss:</p><ul><li>Teresa’s career [02:30]</li><li>The courage to pursue different kinds of professional experiences [11:58]</li><li>Soft skill metrics as the lead indicators for business performance [21:02]</li><li>Balancing metrics with the experience you are having as an entrepreneur [22:28]</li><li>Communities we serve and communities we belong to [24:43]</li><li>The four Cs of trust – what do you do and who you are being [27:10]</li></ul><br/><p>Teresa began consulting after a career in senior leadership roles with Hasbro, The Walt Disney Company, and Universal Pictures. Teresa has delivered keynotes and workshops and coached leaders from all walks of life.</p><p>A recognized expert in psychological safety, trust, and performance, Teresa also authored <u>The Currency of Connection - how trust transforms life, relationships, and work</u>.</p><p>Learn more about Teresa at:</p><p><a href="https://www.orocollective.space/" target="_blank">https://www.orocollective.space/</a></p><p>The Psych Safety Project: <a href="https://www.linkedin.com/newsletters/the-psych-safety-project-6892397826123423744/" target="_blank">https://www.linkedin.com/newsletters/the-psych-safety-project-6892397826123423744/</a></p><p><strong>Special gifts:</strong></p><p>$75 discount off courses at <a href="https://www.orocollective.space/smashing-the-plateau" target="_blank">https://www.orocollective.space/smashing-the-plateau</a></p><p>Free copy of Self-Trust</p><p><strong>Thank you to our sponsor:</strong></p><p> <a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Teresa Mitrovic is the Founder of Oro Collective, a leadership learning consultancy which helps leaders develop the skills to achieve exceptional outcomes while creating a culture they can feel proud of leading.</p><p>In today’s episode of Smashing the Plateau, you will learn how the experience you are having as an entrepreneur is connected to the tangible performance outcomes you measure.</p><p>Teresa and I discuss:</p><ul><li>Teresa’s career [02:30]</li><li>The courage to pursue different kinds of professional experiences [11:58]</li><li>Soft skill metrics as the lead indicators for business performance [21:02]</li><li>Balancing metrics with the experience you are having as an entrepreneur [22:28]</li><li>Communities we serve and communities we belong to [24:43]</li><li>The four Cs of trust – what do you do and who you are being [27:10]</li></ul><br/><p>Teresa began consulting after a career in senior leadership roles with Hasbro, The Walt Disney Company, and Universal Pictures. Teresa has delivered keynotes and workshops and coached leaders from all walks of life.</p><p>A recognized expert in psychological safety, trust, and performance, Teresa also authored <u>The Currency of Connection - how trust transforms life, relationships, and work</u>.</p><p>Learn more about Teresa at:</p><p><a href="https://www.orocollective.space/" target="_blank">https://www.orocollective.space/</a></p><p>The Psych Safety Project: <a href="https://www.linkedin.com/newsletters/the-psych-safety-project-6892397826123423744/" target="_blank">https://www.linkedin.com/newsletters/the-psych-safety-project-6892397826123423744/</a></p><p><strong>Special gifts:</strong></p><p>$75 discount off courses at <a href="https://www.orocollective.space/smashing-the-plateau" target="_blank">https://www.orocollective.space/smashing-the-plateau</a></p><p>Free copy of Self-Trust</p><p><strong>Thank you to our sponsor:</strong></p><p> <a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/why-you-need-psychological-safety-to-feel-successful-featuring-teresa-mitrovic]]></link><guid isPermaLink="false">c6affb51-9de8-40e0-8d03-74ea74e6f9f7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 06 Feb 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4de0918c-c743-4d7b-a9c1-fe0f28cdbc8a/STP668-Teresa-Mitrovic.mp3" length="29930172" type="audio/mpeg"/><itunes:duration>31:00</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>668</itunes:episode><podcast:episode>668</podcast:episode></item><item><title>How to Avoid the Money Suck of the Online World Featuring Juliet Clark</title><itunes:title>How to Avoid the Money Suck of the Online World Featuring Juliet Clark</itunes:title><description><![CDATA[<p>Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.</p><p>Juliet and I discuss:</p><ul><li>Juliet’s background [02:06]</li><li>What experts need to know about self-publishing [05:17]</li><li>Your book as a nurturing tool [06:49]</li><li>Influencers who are great marketers, yet not great at delivering results [12:02]</li><li>Juliet’s platform-building process [14:57]</li><li>What community means [24:27]</li></ul><br/><p>Juliet is the founder of Superbrand Publishing, a hybrid publishing house.</p><p>She started out as a mystery novelist and is best known for her books Gypsy, Granny Heist, Dead by Dawn, and Pitchslapped.</p><p>At age 46, Juliet received a black belt in Tae Kwon Do and is an avid hiker and golfer.</p><p>Learn more about Juliet at:</p><p><a href="https://www.linkedin.com/in/julietdillonclark/" target="_blank">https://www.linkedin.com/in/julietdillonclark/</a></p><p><a href="http://www.superbrandpublishing.com" target="_blank">www.superbrandpublishing.com</a></p><p><a href="https://podcasts.apple.com/us/podcast/promote-profit-publish/id1445478653" target="_blank">https://podcasts.apple.com/us/podcast/promote-profit-publish/id1445478653</a></p><p><a href="http://www.breakthroughauthormagazine.com" target="_blank">www.breakthroughauthormagazine.com</a></p><p><a href="https://buildyourauthoravatar.com" target="_blank">https://buildyourauthoravatar.com</a></p><p>&nbsp;</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></description><content:encoded><![CDATA[<p>Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.</p><p>Juliet and I discuss:</p><ul><li>Juliet’s background [02:06]</li><li>What experts need to know about self-publishing [05:17]</li><li>Your book as a nurturing tool [06:49]</li><li>Influencers who are great marketers, yet not great at delivering results [12:02]</li><li>Juliet’s platform-building process [14:57]</li><li>What community means [24:27]</li></ul><br/><p>Juliet is the founder of Superbrand Publishing, a hybrid publishing house.</p><p>She started out as a mystery novelist and is best known for her books Gypsy, Granny Heist, Dead by Dawn, and Pitchslapped.</p><p>At age 46, Juliet received a black belt in Tae Kwon Do and is an avid hiker and golfer.</p><p>Learn more about Juliet at:</p><p><a href="https://www.linkedin.com/in/julietdillonclark/" target="_blank">https://www.linkedin.com/in/julietdillonclark/</a></p><p><a href="http://www.superbrandpublishing.com" target="_blank">www.superbrandpublishing.com</a></p><p><a href="https://podcasts.apple.com/us/podcast/promote-profit-publish/id1445478653" target="_blank">https://podcasts.apple.com/us/podcast/promote-profit-publish/id1445478653</a></p><p><a href="http://www.breakthroughauthormagazine.com" target="_blank">www.breakthroughauthormagazine.com</a></p><p><a href="https://buildyourauthoravatar.com" target="_blank">https://buildyourauthoravatar.com</a></p><p>&nbsp;</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-avoid-the-money-suck-of-the-online-world-featuring-juliet-clark]]></link><guid isPermaLink="false">b07d89fa-dd14-46a4-8a5e-a7a7a5a6727b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 30 Jan 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c1903b34-0907-4f1f-8207-1a241482491e/STP667-Juliet-Clark.mp3" length="26455677" type="audio/mpeg"/><itunes:duration>27:23</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>667</itunes:episode><podcast:episode>667</podcast:episode><itunes:summary>Learn how to build your platform so it supports your consulting, coaching or expert-based business.</itunes:summary></item><item><title>How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak</title><itunes:title>How to Get a Return on Your Investment in Digital Ads Featuring Jennifer Spivak</itunes:title><description><![CDATA[<p>Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.</p><p>She has helped hundreds of businesses generate millions of dollars on Facebook &amp; Instagram, with many seeing a 1000%+ return on their ad campaigns.</p><p>In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.</p><p>Jennifer and I discuss:</p><ul><li>How she landed in the niche of digital ads [02:11]</li><li>Who Jennifer’s system is not good for [07:13]</li><li>Who Jennifer’s system is good for [08:26]</li><li>The core elements of her digital ad process [10:38]</li><li>How Jennifer developed her process [16:32]</li><li>How to mitigate the risk of being platform-specific [18:58]</li><li>When COVID hit, the benefit of being connected to communities [23:37]</li></ul><br/><p>Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.</p><p>Jennifer has been featured in Forbes &amp; The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.</p><p>Learn more about Jennifer at</p><p><a href="https://theadgirls.com" target="_blank">https://theadgirls.com</a></p><p><a href="https://jenniferspivak.com/million-dollar-agency/" target="_blank">https://jenniferspivak.com/million-dollar-agency/</a></p><p>25% off online course with the discount code: SMASH</p><p>&nbsp;</p><p><strong>Thank you to our sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency.</p><p>She has helped hundreds of businesses generate millions of dollars on Facebook &amp; Instagram, with many seeing a 1000%+ return on their ad campaigns.</p><p>In today’s episode of Smashing the Plateau, you will learn the 4 messaging points that will differentiate your digital ads from everyone else.</p><p>Jennifer and I discuss:</p><ul><li>How she landed in the niche of digital ads [02:11]</li><li>Who Jennifer’s system is not good for [07:13]</li><li>Who Jennifer’s system is good for [08:26]</li><li>The core elements of her digital ad process [10:38]</li><li>How Jennifer developed her process [16:32]</li><li>How to mitigate the risk of being platform-specific [18:58]</li><li>When COVID hit, the benefit of being connected to communities [23:37]</li></ul><br/><p>Jennifer’s team enjoys crunching data, helping women-owned businesses make money, and breaking the rules of Facebook ads.</p><p>Jennifer has been featured in Forbes &amp; The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.</p><p>Learn more about Jennifer at</p><p><a href="https://theadgirls.com" target="_blank">https://theadgirls.com</a></p><p><a href="https://jenniferspivak.com/million-dollar-agency/" target="_blank">https://jenniferspivak.com/million-dollar-agency/</a></p><p>25% off online course with the discount code: SMASH</p><p>&nbsp;</p><p><strong>Thank you to our sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-get-a-return-on-your-investment-in-digital-ads-featuring-jennifer-spivak]]></link><guid isPermaLink="false">148da6b4-eb86-4a73-ac26-e76706204517</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 23 Jan 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/317196fc-9efd-4578-a8df-591775c4b470/STP666-Jennifer-Spivak.mp3" length="26130087" type="audio/mpeg"/><itunes:duration>27:03</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>666</itunes:episode><podcast:episode>666</podcast:episode><itunes:summary>Learn the 4 messaging points that will differentiate your digital ads from everyone else.</itunes:summary></item><item><title>How to Get More Clients and Earn More Money by Design not by Accident Featuring Bill Doerr</title><itunes:title>How to Get More Clients and Earn More Money by Design not by Accident Featuring Bill Doerr</itunes:title><description><![CDATA[<p>Bill Doerr is the Chief Connection Officer at SellMore Marketing.</p><p>In today’s episode of Smashing the Plateau, you will learn how to get more clients and earn more money by design not by accident.</p><p>Bill and I discuss:</p><ul><li>Bill’s background [02:01]</li><li>The basic elements of Bill’s process [09:46]</li><li>How to generate 10-15 introductions per month of the people who can best understand the value, desire, and afford the kind of services you want to sell [15:31]</li><li>How Bill has benefitted from his interactions with communities [28:29]</li></ul><br/><p>Bill’s service helps clients do 3 things:</p><ul><li>SEE . . . MORE PEOPLE overall, than they do now</li><li>SEE . . . MORE PROFITABLE PEOPLE, and</li><li>FOLLOW-UP . . . with KEY PEOPLE for their business.</li></ul><br/><p>Bill is an ATD-certified coach who built his career in sales and marketing positions that reflect his passion for people and business.</p><p>He likes to say, “Thanks to the internet and a headset, I can work with clients anywhere, anytime to help them grow their business by design, not accident!”</p><p>Learn more about Bill at <a href="http://GetNewClientsNOW.com" target="_blank">http://GetNewClientsNOW.com</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p><p><strong>&nbsp;</strong></p>]]></description><content:encoded><![CDATA[<p>Bill Doerr is the Chief Connection Officer at SellMore Marketing.</p><p>In today’s episode of Smashing the Plateau, you will learn how to get more clients and earn more money by design not by accident.</p><p>Bill and I discuss:</p><ul><li>Bill’s background [02:01]</li><li>The basic elements of Bill’s process [09:46]</li><li>How to generate 10-15 introductions per month of the people who can best understand the value, desire, and afford the kind of services you want to sell [15:31]</li><li>How Bill has benefitted from his interactions with communities [28:29]</li></ul><br/><p>Bill’s service helps clients do 3 things:</p><ul><li>SEE . . . MORE PEOPLE overall, than they do now</li><li>SEE . . . MORE PROFITABLE PEOPLE, and</li><li>FOLLOW-UP . . . with KEY PEOPLE for their business.</li></ul><br/><p>Bill is an ATD-certified coach who built his career in sales and marketing positions that reflect his passion for people and business.</p><p>He likes to say, “Thanks to the internet and a headset, I can work with clients anywhere, anytime to help them grow their business by design, not accident!”</p><p>Learn more about Bill at <a href="http://GetNewClientsNOW.com" target="_blank">http://GetNewClientsNOW.com</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p><p><strong>&nbsp;</strong></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-get-more-clients-and-earn-more-money-by-design-not-by-accident-featuring-bill-doerr]]></link><guid isPermaLink="false">34b3dc26-d717-420a-9177-fe65a32f67e5</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 16 Jan 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/3995e1eb-18f3-47e7-93a1-b3cb0adc2541/STP665-Bill-Doerr.mp3" length="35069816" type="audio/mpeg"/><itunes:duration>36:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>665</itunes:episode><podcast:episode>665</podcast:episode><itunes:summary>Learn how to get more clients and earn more money by design not by accident.</itunes:summary></item><item><title>How to Design Work to be Fit for Humans Featuring Thomas Bertels</title><itunes:title>How to Design Work to be Fit for Humans Featuring Thomas Bertels</itunes:title><description><![CDATA[<p>Thomas Bertels is the president and founder of Purpose Works Consulting and is on a mission to make work more productive, valuable, meaningful, and impactful. He has 25 years of experience helping clients transform their organizations and achieve lasting performance gains.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use your unique skills and experiences to do what you love and are most competent at doing and to make a huge impact on your clients.</p><p>Thomas and I discuss:</p><ul><li>Thomas’ career [02:05]</li><li>What it means for work to be more fit for humans [04:05]</li><li>The methodology to make work more fit for humans [08:50]</li><li>How Thomas has managed his own career transitions [11:45]</li><li>Reaching out to colleagues for help and participating in communities [15:42]</li><li>Community as a group of people that have something in common and are watching out for each other [19:50]</li></ul><br/><p>Thomas has worked with clients ranging from Fortune 500 companies to start-ups across a broad range of industries and around the globe. He is the author of three books and a recognized thought leader on process improvement.</p><p>Learn more about Thomas at <a href="http://www.purpose.works" target="_blank">www.purpose.works</a>.</p><p>Get in touch with Thomas at <a href="mailto:info@purpose.works" target="_blank">info@purpose.works</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>Thomas Bertels is the president and founder of Purpose Works Consulting and is on a mission to make work more productive, valuable, meaningful, and impactful. He has 25 years of experience helping clients transform their organizations and achieve lasting performance gains.</p><p>In today’s episode of Smashing the Plateau, you will learn how to use your unique skills and experiences to do what you love and are most competent at doing and to make a huge impact on your clients.</p><p>Thomas and I discuss:</p><ul><li>Thomas’ career [02:05]</li><li>What it means for work to be more fit for humans [04:05]</li><li>The methodology to make work more fit for humans [08:50]</li><li>How Thomas has managed his own career transitions [11:45]</li><li>Reaching out to colleagues for help and participating in communities [15:42]</li><li>Community as a group of people that have something in common and are watching out for each other [19:50]</li></ul><br/><p>Thomas has worked with clients ranging from Fortune 500 companies to start-ups across a broad range of industries and around the globe. He is the author of three books and a recognized thought leader on process improvement.</p><p>Learn more about Thomas at <a href="http://www.purpose.works" target="_blank">www.purpose.works</a>.</p><p>Get in touch with Thomas at <a href="mailto:info@purpose.works" target="_blank">info@purpose.works</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-design-work-to-be-fit-for-humans-featuring-thomas-bertels]]></link><guid isPermaLink="false">95c4167c-81a4-40ff-88b7-641444429cb3</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 09 Jan 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ebabbd8d-38f6-4f7c-9326-cf13b1ed8b0c/STP664-Thomas-Bertels.mp3" length="22813999" type="audio/mpeg"/><itunes:duration>23:35</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>664</itunes:episode><podcast:episode>664</podcast:episode><itunes:summary>Learn how Thomas Bertels uses his unique skills and experiences to do what he loves and is most competent at doing to make a huge impact on his clients.</itunes:summary></item><item><title>How to Turn Relationships into Business Success Featuring Paul Brubaker</title><itunes:title>How to Turn Relationships into Business Success Featuring Paul Brubaker</itunes:title><description><![CDATA[<p>In today's episode of Smashing the Plateau, host David Shriner-Cahn interviews business leader Paul Brubaker about networking and building real relationships that lead to growing revenue. Paul discusses his career, which has included time in finance and operations as well as consulting and offers advice on how to approach networking in a way that leads to successful relationships. He emphasizes the importance of building trust and being honest about what you can and can't deliver, as well as knowing when to refer others to people who have the expertise you lack. Paul also talks about the value of being part of a consulting community that can help you develop the skills you need to succeed in your business.</p><p><strong>Episode Outline</strong></p><ol><li>Introduction to Paul Brubaker and his background in finance, operations, and consulting</li><li>Discussion of the importance of networking and building real relationships in growing revenue</li><li>Tips on how to approach networking in a way that leads to successful relationships</li><li>The value of trust and honesty in building relationships with clients and colleagues</li><li>The role of a consulting community in helping to develop skills and expertise</li><li>Conclusion and wrap-up of key takeaways from the interview with Paul Brubaker</li></ol><br/><p>Learn more about Paul at <a href="mailto:paul.brubaker@icloud.com" target="_blank">paul.brubaker@icloud.com</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://community.smashingtheplateau.com/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>In today's episode of Smashing the Plateau, host David Shriner-Cahn interviews business leader Paul Brubaker about networking and building real relationships that lead to growing revenue. Paul discusses his career, which has included time in finance and operations as well as consulting and offers advice on how to approach networking in a way that leads to successful relationships. He emphasizes the importance of building trust and being honest about what you can and can't deliver, as well as knowing when to refer others to people who have the expertise you lack. Paul also talks about the value of being part of a consulting community that can help you develop the skills you need to succeed in your business.</p><p><strong>Episode Outline</strong></p><ol><li>Introduction to Paul Brubaker and his background in finance, operations, and consulting</li><li>Discussion of the importance of networking and building real relationships in growing revenue</li><li>Tips on how to approach networking in a way that leads to successful relationships</li><li>The value of trust and honesty in building relationships with clients and colleagues</li><li>The role of a consulting community in helping to develop skills and expertise</li><li>Conclusion and wrap-up of key takeaways from the interview with Paul Brubaker</li></ol><br/><p>Learn more about Paul at <a href="mailto:paul.brubaker@icloud.com" target="_blank">paul.brubaker@icloud.com</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://community.smashingtheplateau.com/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-turn-relationships-into-business-success-featuring-paul-brubaker]]></link><guid isPermaLink="false">5f79260a-6c78-4104-a362-3338beb320af</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 02 Jan 2023 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/70a9db67-29bf-4b89-a257-ab1506c83926/STP663-Paul-D-Brubaker.mp3" length="23949176" type="audio/mpeg"/><itunes:duration>24:46</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>663</itunes:episode><podcast:episode>663</podcast:episode><itunes:summary>Learn how to network and build real relationships that will lead to growing revenue.</itunes:summary></item><item><title>How to Transform Your Relationship with Money Featuring Mikelann Valterra</title><itunes:title>How to Transform Your Relationship with Money Featuring Mikelann Valterra</itunes:title><description><![CDATA[<p>In this episode of Smashing the Plateau, host David Shriner-Cahn speaks with money coach Mikelann Valterra about the importance of financial planning and creating a spending plan. Mikelann discusses her background in economics and psychology, and how she became a money coach after discovering the field of financial psychology. She explains that a money coach focuses on both the practical and emotional aspects of managing money and differs from financial planners and credit counselors.</p><p>The conversation turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals. Mikelann shares some practical tips for creating a spending plan, including setting clear financial goals, tracking spending, and building in flexibility. She emphasizes the importance of emotional intelligence in financial planning, and how it can help individuals overcome obstacles and design the life they want.</p><p>In conclusion, Mikelann encourages listeners to take control of their finances and create a spending plan that works for them. She emphasizes the importance of financial planning in achieving personal and financial goals and living a fulfilling life.</p><ul><li>Introduction to Mikelann Valterra, expert in the field of financial psychology and money coaching.</li><li>Mikelann discusses her background in economics and psychology, and how she became a money coach.</li><li>David asks Mikelann to explain what a money coach is and how they differ from financial planners and credit counselors.</li><li>Mikelann talks about the importance of emotional intelligence in financial planning and how it can help individuals design the life they want.</li><li>The discussion turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals.</li><li>Mikelann shares some practical tips for creating a spending plan and sticking to it.</li><li>The conversation wraps up with some final thoughts from Mikelann on the importance of financial planning and how it can help individuals live a more fulfilling life.</li></ul><br/><p>Learn more about Mikelann here:</p><p><a href="https://seattle-money-coach.mykajabi.com/how-to-stop-stress-about-money-create-life-you-love" target="_blank">https://seattle-money-coach.mykajabi.com/how-to-stop-stress-about-money-create-life-you-love</a></p><p><a href="https://www.instagram.com/seattlemoneycoach/" target="_blank">https://www.instagram.com/seattlemoneycoach/</a></p><p><a href="https://www.facebook.com/MikelannSeattleMoneyCoach" target="_blank">https://www.facebook.com/MikelannSeattleMoneyCoach</a></p><p><a href="https://www.linkedin.com/in/mikelannvalterra/" target="_blank">https://www.linkedin.com/in/mikelannvalterra/</a></p><p><a href="https://twitter.com/Mikelann" target="_blank">https://twitter.com/Mikelann</a></p><p>&nbsp;</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://community.smashingtheplateau.com/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>In this episode of Smashing the Plateau, host David Shriner-Cahn speaks with money coach Mikelann Valterra about the importance of financial planning and creating a spending plan. Mikelann discusses her background in economics and psychology, and how she became a money coach after discovering the field of financial psychology. She explains that a money coach focuses on both the practical and emotional aspects of managing money and differs from financial planners and credit counselors.</p><p>The conversation turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals. Mikelann shares some practical tips for creating a spending plan, including setting clear financial goals, tracking spending, and building in flexibility. She emphasizes the importance of emotional intelligence in financial planning, and how it can help individuals overcome obstacles and design the life they want.</p><p>In conclusion, Mikelann encourages listeners to take control of their finances and create a spending plan that works for them. She emphasizes the importance of financial planning in achieving personal and financial goals and living a fulfilling life.</p><ul><li>Introduction to Mikelann Valterra, expert in the field of financial psychology and money coaching.</li><li>Mikelann discusses her background in economics and psychology, and how she became a money coach.</li><li>David asks Mikelann to explain what a money coach is and how they differ from financial planners and credit counselors.</li><li>Mikelann talks about the importance of emotional intelligence in financial planning and how it can help individuals design the life they want.</li><li>The discussion turns to the topic of spending plans and how they can help individuals manage their finances and reach their goals.</li><li>Mikelann shares some practical tips for creating a spending plan and sticking to it.</li><li>The conversation wraps up with some final thoughts from Mikelann on the importance of financial planning and how it can help individuals live a more fulfilling life.</li></ul><br/><p>Learn more about Mikelann here:</p><p><a href="https://seattle-money-coach.mykajabi.com/how-to-stop-stress-about-money-create-life-you-love" target="_blank">https://seattle-money-coach.mykajabi.com/how-to-stop-stress-about-money-create-life-you-love</a></p><p><a href="https://www.instagram.com/seattlemoneycoach/" target="_blank">https://www.instagram.com/seattlemoneycoach/</a></p><p><a href="https://www.facebook.com/MikelannSeattleMoneyCoach" target="_blank">https://www.facebook.com/MikelannSeattleMoneyCoach</a></p><p><a href="https://www.linkedin.com/in/mikelannvalterra/" target="_blank">https://www.linkedin.com/in/mikelannvalterra/</a></p><p><a href="https://twitter.com/Mikelann" target="_blank">https://twitter.com/Mikelann</a></p><p>&nbsp;</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://community.smashingtheplateau.com/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-your-relationship-with-money-featuring-mikelann-valterra]]></link><guid isPermaLink="false">1291f548-4f09-4148-b27e-5317a9a5da9a</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 Dec 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c78f794b-c2ee-4e44-9886-29a9544cf648/STP662-Mikelann-Valterra.mp3" length="27597542" type="audio/mpeg"/><itunes:duration>28:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>662</itunes:episode><podcast:episode>662</podcast:episode><itunes:summary>Learn how to design the life you love with understanding and proper planning of your finances</itunes:summary></item><item><title>How to be a Successful Business Author Today Featuring Wendy Keller</title><itunes:title>How to be a Successful Business Author Today Featuring Wendy Keller</itunes:title><description><![CDATA[<p>Wendy Keller is an award-winning former journalist, a respected literary agent, an author, a speaker, and an acclaimed book marketing consultant.</p><p>Wendy is a prominent advocate for authors taking a vibrant, active role in promoting their work.</p><p>Keller Media is a literary agency that helps authors succeed by advising on cutting-edge marketing strategies, advanced book promotion practices, and the best-known use of media, social media, and paid speaking.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can become a known expert so that you have a platform for your book.</p><p><strong>Wendy and I discuss:</strong></p><ul><li>Her experience with book publishing, particularly for non-fiction books [02:30]</li><li>The influx of young people in the business [04:04]</li><li>How her business has become referral driven [05:10]</li><li>How she helped someone through paid speaking [06:08]</li><li>How to be a successful business author today [07:27]</li><li>Strategies to leverage your business book [08:44]</li><li>The importance of having a published book rather than self-publishing [11:16]</li><li>How the consumers will find you [13:35]</li><li>Learning to sell your expertise through writing a book [16:47]</li><li>The power of proper marketing [15:43]</li><li>Classifying which self-promoter you are [20:15]</li><li>Her experience with community and being part of the community [22:53]</li></ul><br/><p><strong>Learn more about Wendy</strong> <strong>at</strong> <a href="https://kellermedia.com/" target="_blank">https://kellermedia.com</a></p><p><strong>Submit a Book Proposal here:</strong> <a href="https://kellermedia.com/query/" target="_blank">https://kellermedia.com/query</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>Wendy Keller is an award-winning former journalist, a respected literary agent, an author, a speaker, and an acclaimed book marketing consultant.</p><p>Wendy is a prominent advocate for authors taking a vibrant, active role in promoting their work.</p><p>Keller Media is a literary agency that helps authors succeed by advising on cutting-edge marketing strategies, advanced book promotion practices, and the best-known use of media, social media, and paid speaking.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can become a known expert so that you have a platform for your book.</p><p><strong>Wendy and I discuss:</strong></p><ul><li>Her experience with book publishing, particularly for non-fiction books [02:30]</li><li>The influx of young people in the business [04:04]</li><li>How her business has become referral driven [05:10]</li><li>How she helped someone through paid speaking [06:08]</li><li>How to be a successful business author today [07:27]</li><li>Strategies to leverage your business book [08:44]</li><li>The importance of having a published book rather than self-publishing [11:16]</li><li>How the consumers will find you [13:35]</li><li>Learning to sell your expertise through writing a book [16:47]</li><li>The power of proper marketing [15:43]</li><li>Classifying which self-promoter you are [20:15]</li><li>Her experience with community and being part of the community [22:53]</li></ul><br/><p><strong>Learn more about Wendy</strong> <strong>at</strong> <a href="https://kellermedia.com/" target="_blank">https://kellermedia.com</a></p><p><strong>Submit a Book Proposal here:</strong> <a href="https://kellermedia.com/query/" target="_blank">https://kellermedia.com/query</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-be-a-successful-business-author-today-featuring-wendy-keller]]></link><guid isPermaLink="false">12c7054d-c13a-4266-8a9f-1b7287c8e0f3</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 Dec 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ae49e922-2e6a-4cc1-a001-6769b2fc1883/STP661-Wendy-Keller.mp3" length="28264187" type="audio/mpeg"/><itunes:duration>29:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>661</itunes:episode><podcast:episode>661</podcast:episode><itunes:summary>Learn how you can become a known expert so that you have a platform for your book.</itunes:summary></item><item><title>Automate Your Marketing Featuring Jason Resnick</title><itunes:title>Automate Your Marketing Featuring Jason Resnick</itunes:title><description><![CDATA[<p>Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer.&nbsp;</p><p>In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email.&nbsp;</p><p><strong>Jason and I discuss:</strong></p><ul><li>How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]</li><li>Understanding human behavior relevant to email marketing[08:18]</li><li>Learning the methodology to develop expertise[13:00]</li><li>How to identify the motivation of your ideal client [14:37]</li><li>Knowing your ideal clients through motivation and emotion [18:09]</li><li>Learning the methodology to develop expertise [12:59]</li><li>Identifying ideal clients [14:37]</li><li>The difference between email automation and simple automation [17:50]</li><li>His experience as part of online communities [22:44]</li><li>The importance of community [24:49]</li></ul><br/><p><strong>Learn more about Jason</strong> at <a href="https://nurturekit.co/stp" target="_blank">https://nurturekit.co/stp</a>&nbsp;</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer.&nbsp;</p><p>In today’s episode of Smashing the Plateau, you will learn how to engage your clients with email.&nbsp;</p><p><strong>Jason and I discuss:</strong></p><ul><li>How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]</li><li>Understanding human behavior relevant to email marketing[08:18]</li><li>Learning the methodology to develop expertise[13:00]</li><li>How to identify the motivation of your ideal client [14:37]</li><li>Knowing your ideal clients through motivation and emotion [18:09]</li><li>Learning the methodology to develop expertise [12:59]</li><li>Identifying ideal clients [14:37]</li><li>The difference between email automation and simple automation [17:50]</li><li>His experience as part of online communities [22:44]</li><li>The importance of community [24:49]</li></ul><br/><p><strong>Learn more about Jason</strong> at <a href="https://nurturekit.co/stp" target="_blank">https://nurturekit.co/stp</a>&nbsp;</p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The Smashing the Plateau Community</a></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/19805223849]]></link><guid isPermaLink="false">63d1a530-1b4b-428f-8917-6ab21bb184cc</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 Dec 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ffb0312f-b651-4892-96db-fa1e8932eb91/STP660-Jason-Resnick.mp3" length="28625722" type="audio/mpeg"/><itunes:duration>29:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>660</itunes:episode><podcast:episode>660</podcast:episode><itunes:summary>Learn how to engage your clients with email even if you have no list yet</itunes:summary></item><item><title>The Gentle Business Revolution Featuring Sarah Santacroce</title><itunes:title>The Gentle Business Revolution Featuring Sarah Santacroce</itunes:title><description><![CDATA[<p>Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah Santacroce to create a global movement that encourages people to bring more empathy and kindness to business &amp; marketing.</p><p>As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing and give them permission to market their business their way, the gentle way!</p><p>Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.</p><p>In todays’ episode of Smashing the Plateau, you will learn how to market to the generation that cares</p><p>Sarah and I discuss:</p><ul><li>How Sarah made the transition to Humane Marketing [02:54]</li><li>What Sarah did differently in her new business [05:56]</li><li>How the principle of Humane Marketing may apply to consultants [08:54]</li><li>How people will resonate with you [15:38]</li><li>How much time your business needs to develop a Humane Marketing approach [17:33]</li><li>The marketing concept of the Chinese bamboo tree [19:50]</li><li>Building connections and relationships in the community [20:52]</li><li>The definition of “community” [23:29]</li><li>The 7 Ps of Humane Marketing in Mandala form [24:25]</li></ul><br/><p>Learn more about Sarah at <a href="https://humane.marketing/one-page-marketing-plan/" target="_blank">https://humane.marketing/one-page-marketing-plan/</a>.</p><p>Learn about the Humane Marketing Community at:</p><p><a href="http://www.humane.marketing/circle" target="_blank">http://www.humane.marketing/circle</a></p><p><strong>Get Sarah’s Marketing book here:</strong></p><p><a href="http://www.humane.marketing/book1" target="_blank"><strong>Marketing Like We're Human</strong></a></p><p><a href="https://humane.marketing/selling-like-were-human" target="_blank"><strong>Selling Like We're Human</strong></a></p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><br></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></description><content:encoded><![CDATA[<p>Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah Santacroce to create a global movement that encourages people to bring more empathy and kindness to business &amp; marketing.</p><p>As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing and give them permission to market their business their way, the gentle way!</p><p>Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.</p><p>In todays’ episode of Smashing the Plateau, you will learn how to market to the generation that cares</p><p>Sarah and I discuss:</p><ul><li>How Sarah made the transition to Humane Marketing [02:54]</li><li>What Sarah did differently in her new business [05:56]</li><li>How the principle of Humane Marketing may apply to consultants [08:54]</li><li>How people will resonate with you [15:38]</li><li>How much time your business needs to develop a Humane Marketing approach [17:33]</li><li>The marketing concept of the Chinese bamboo tree [19:50]</li><li>Building connections and relationships in the community [20:52]</li><li>The definition of “community” [23:29]</li><li>The 7 Ps of Humane Marketing in Mandala form [24:25]</li></ul><br/><p>Learn more about Sarah at <a href="https://humane.marketing/one-page-marketing-plan/" target="_blank">https://humane.marketing/one-page-marketing-plan/</a>.</p><p>Learn about the Humane Marketing Community at:</p><p><a href="http://www.humane.marketing/circle" target="_blank">http://www.humane.marketing/circle</a></p><p><strong>Get Sarah’s Marketing book here:</strong></p><p><a href="http://www.humane.marketing/book1" target="_blank"><strong>Marketing Like We're Human</strong></a></p><p><a href="https://humane.marketing/selling-like-were-human" target="_blank"><strong>Selling Like We're Human</strong></a></p><p><strong>Thank you to Our Sponsors:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p><p><br></p><p><a href="https://smashingtheplateau.com/circle" target="_blank">Circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/the-gentle-business-revolution-featuring-sarah-santacroce]]></link><guid isPermaLink="false">d3b47966-4f0c-4784-bc56-f8b1a58c20dd</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 Dec 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c46f8f51-dfa3-4202-9c80-c85f0a41e1c2/STP659-Sarah-Santacroce.mp3" length="26127162" type="audio/mpeg"/><itunes:duration>27:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>659</itunes:episode><podcast:episode>659</podcast:episode><itunes:summary>Learn how to market to the generation that cares.</itunes:summary></item><item><title>The Power of Group Coaching Featuring Dominique Mas</title><itunes:title>The Power of Group Coaching Featuring Dominique Mas</itunes:title><description><![CDATA[Dominique Mas is the Head of Coaching and Curriculum at Medley and the Founder of Group Coaching HQ.

Passionate about creating engaging growth opportunities for individuals and groups, she creates a unique learning environment using LEGO, visual thinking, and assessments in her trainings and coaching engagements.

In today's episode of Smashing the Plateau, you will learn the power of bringing people together with a common purpose.

Dominique and I discuss:
<ul>
 	<li>How Dominique got into group coaching [02:19]</li>
 	<li>Learning to do more of what you love and still get paid what you're worth [06:45]</li>
 	<li>Finding a balanced approach to building your business [08:32]</li>
 	<li>Dominique’s group coaching [12:37]</li>
 	<li>Aligning our unique set of skills and experiences with needs in the marketplace [17:39]</li>
 	<li>Being part of a community [18:57]</li>
</ul><br/>
Dominique holds a Masters’ in Educational Leadership and Change, and coaching certifications from the NeuroLeadership Institute and the ICF (PCC). She is also a Hogan Certified Coach.

She is a surfer and adventurer, and she lives a peaceful life in Brooklyn, NY with her partner, the artist Swissipino and Professor the awesome dog.

Learn more about Dominique at <a href="http://groupcoachinghq.com">http://groupcoachinghq.com</a> and  <a href="https://bit.ly/GCHQ-MN">https://bit.ly/GCHQ-MN</a>

<strong>Brief Description of Gift</strong>
$200 off the winter cohort of Group Coaching HQ

<strong>How to Get the Free Gift</strong>
Add smashing the plateau in the referral box on the application form

<strong>Thank you to Our Sponsors:</strong>
The Smashing the Plateau Community
<a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a>

Circle
<a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>]]></description><content:encoded><![CDATA[Dominique Mas is the Head of Coaching and Curriculum at Medley and the Founder of Group Coaching HQ.

Passionate about creating engaging growth opportunities for individuals and groups, she creates a unique learning environment using LEGO, visual thinking, and assessments in her trainings and coaching engagements.

In today's episode of Smashing the Plateau, you will learn the power of bringing people together with a common purpose.

Dominique and I discuss:
<ul>
 	<li>How Dominique got into group coaching [02:19]</li>
 	<li>Learning to do more of what you love and still get paid what you're worth [06:45]</li>
 	<li>Finding a balanced approach to building your business [08:32]</li>
 	<li>Dominique’s group coaching [12:37]</li>
 	<li>Aligning our unique set of skills and experiences with needs in the marketplace [17:39]</li>
 	<li>Being part of a community [18:57]</li>
</ul><br/>
Dominique holds a Masters’ in Educational Leadership and Change, and coaching certifications from the NeuroLeadership Institute and the ICF (PCC). She is also a Hogan Certified Coach.

She is a surfer and adventurer, and she lives a peaceful life in Brooklyn, NY with her partner, the artist Swissipino and Professor the awesome dog.

Learn more about Dominique at <a href="http://groupcoachinghq.com">http://groupcoachinghq.com</a> and  <a href="https://bit.ly/GCHQ-MN">https://bit.ly/GCHQ-MN</a>

<strong>Brief Description of Gift</strong>
$200 off the winter cohort of Group Coaching HQ

<strong>How to Get the Free Gift</strong>
Add smashing the plateau in the referral box on the application form

<strong>Thank you to Our Sponsors:</strong>
The Smashing the Plateau Community
<a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a>

Circle
<a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/the-power-of-group-coaching-featuring-dominique-mas]]></link><guid isPermaLink="false">1c117917-8937-4307-bda1-a3b97f604172</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 28 Nov 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/a73187ac-1de0-42c7-b8c1-0ad64d467343/STP658-20Dominique-20Mas.mp3" length="26128415" type="audio/mpeg"/><itunes:duration>27:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>658</itunes:episode><podcast:episode>658</podcast:episode><itunes:summary>Learn the power of bringing people together with a common purpose.</itunes:summary></item><item><title>How to Become a Speaker, Consultant, Coach and Author Featuring Rebecca Ahmed</title><itunes:title>How to Become a Speaker, Consultant, Coach and Author Featuring Rebecca Ahmed</itunes:title><description><![CDATA[<p>Rebecca Ahmed is a TEDx speaker, business consultant, and an Energy Leadership Index™ Master Practitioner (ELI-MP), which is an exclusive training in human energy and how we can experience, express, and expand it in ourselves and others. Rebecca is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF).</p><p>In today's episode of Smashing the Plateau, you will learn how to leave your corporate career and build a successful business model with your expertise.</p><p><strong>Rebecca and I discuss:</strong></p><ul><li>What caused Rebecca to become an entrepreneur [02:04]</li><li>How Rebecca decided on her business model [04:15]</li><li>How Rebecca found her niche [05:51]</li><li>What works well for business development [08:37]</li><li>How to build your business as a speaker [09:12]</li><li>How Rebecca became a TEDx speaker [10:19]</li><li>Pivots due to COVID [13:41]</li><li>How to find like-minded people [16:14]</li><li>Rebecca’s forthcoming book [19:17]</li></ul><br/><p>Learn more about Rebecca at <a href="http://www.energeticimpact.com" target="_blank">www.energeticimpact.com</a> and <a href="http://www.linkedin.com/in/rebecca-ahmed-802a9514" target="_blank">www.linkedin.com/in/rebecca-ahmed-802a9514</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Rebecca Ahmed is a TEDx speaker, business consultant, and an Energy Leadership Index™ Master Practitioner (ELI-MP), which is an exclusive training in human energy and how we can experience, express, and expand it in ourselves and others. Rebecca is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF).</p><p>In today's episode of Smashing the Plateau, you will learn how to leave your corporate career and build a successful business model with your expertise.</p><p><strong>Rebecca and I discuss:</strong></p><ul><li>What caused Rebecca to become an entrepreneur [02:04]</li><li>How Rebecca decided on her business model [04:15]</li><li>How Rebecca found her niche [05:51]</li><li>What works well for business development [08:37]</li><li>How to build your business as a speaker [09:12]</li><li>How Rebecca became a TEDx speaker [10:19]</li><li>Pivots due to COVID [13:41]</li><li>How to find like-minded people [16:14]</li><li>Rebecca’s forthcoming book [19:17]</li></ul><br/><p>Learn more about Rebecca at <a href="http://www.energeticimpact.com" target="_blank">www.energeticimpact.com</a> and <a href="http://www.linkedin.com/in/rebecca-ahmed-802a9514" target="_blank">www.linkedin.com/in/rebecca-ahmed-802a9514</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-become-a-speaker-consultant-coach-and-author-featuring-rebecca-ahmed]]></link><guid isPermaLink="false">3f6b4d48-cf0e-4d90-8dd1-56eb57d621d1</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 21 Nov 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/c57fd483-ea09-4f88-9f88-1dfad1e432f0/STP657-20Rebecca-20Ahmed.mp3" length="23908634" type="audio/mpeg"/><itunes:duration>24:44</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>657</itunes:episode><podcast:episode>657</podcast:episode><itunes:summary>Learn how to leave your corporate career and build a successful business model with your expertise.</itunes:summary></item><item><title>How Your Consulting Income Can Exceed Your Last Salary Featuring Amy Rasdal</title><itunes:title>How Your Consulting Income Can Exceed Your Last Salary Featuring Amy Rasdal</itunes:title><description><![CDATA[<p>Amy Rasdal traded her corporate job for consulting 15 years ago and makes more money than most executives.</p><p>Amy works and plays every day. Amy founded Billable at the Beach® to liberate 6-figure earners by helping them build 6-figure consulting businesses.</p><p>Amy is passionate about helping others find the freedom and flexibility to live the life of their dreams, without sacrificing the career they’ve spent so long building.</p><p>In today's episode of Smashing the Plateau, you will learn how you can build a high-earning consulting business.</p><p><strong>Amy and I discuss:</strong></p><ul><li>Amy’s new book [02:09]</li><li>Why you need to focus on revenue first [02:52]</li><li>Why selling is very personal [04:39]</li><li>What struggling consultants need to do differently [10:27]</li><li>How Amy structures her time [14:58]</li><li>What consultants need when it comes to community [24:41]</li></ul><br/><p>Learn more about Amy’s book, "Land a Consulting Project NOW!: Build a life of freedom, flexibility, and inspiring work running your own 6-figure business," at <a href="https://www.amazon.com/dp/B0B1B4Y7D8" target="_blank">https://www.amazon.com/dp/B0B1B4Y7D8</a> and learn more about Amy at <a href="https://www.billableatthebeach.com" target="_blank">https://www.billableatthebeach.com</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Amy Rasdal traded her corporate job for consulting 15 years ago and makes more money than most executives.</p><p>Amy works and plays every day. Amy founded Billable at the Beach® to liberate 6-figure earners by helping them build 6-figure consulting businesses.</p><p>Amy is passionate about helping others find the freedom and flexibility to live the life of their dreams, without sacrificing the career they’ve spent so long building.</p><p>In today's episode of Smashing the Plateau, you will learn how you can build a high-earning consulting business.</p><p><strong>Amy and I discuss:</strong></p><ul><li>Amy’s new book [02:09]</li><li>Why you need to focus on revenue first [02:52]</li><li>Why selling is very personal [04:39]</li><li>What struggling consultants need to do differently [10:27]</li><li>How Amy structures her time [14:58]</li><li>What consultants need when it comes to community [24:41]</li></ul><br/><p>Learn more about Amy’s book, "Land a Consulting Project NOW!: Build a life of freedom, flexibility, and inspiring work running your own 6-figure business," at <a href="https://www.amazon.com/dp/B0B1B4Y7D8" target="_blank">https://www.amazon.com/dp/B0B1B4Y7D8</a> and learn more about Amy at <a href="https://www.billableatthebeach.com" target="_blank">https://www.billableatthebeach.com</a>.</p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-your-consulting-income-can-exceed-your-last-salary-featuring-amy-rasdal]]></link><guid isPermaLink="false">6ef9a45f-b24f-408a-932a-30b59009f29d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 14 Nov 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ac379b15-c0b2-47ab-9e47-7fa59f339551/STP656-20Amy-20Rasdal.mp3" length="30257434" type="audio/mpeg"/><itunes:duration>31:21</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>656</itunes:episode><podcast:episode>656</podcast:episode><itunes:summary>Learn how you can build a high-earning consulting business.</itunes:summary></item><item><title>How to Put an End to Your Limiting Beliefs Featuring Dr. Jayne Gardner</title><itunes:title>How to Put an End to Your Limiting Beliefs Featuring Dr. Jayne Gardner</itunes:title><description><![CDATA[<p>Dr. Jayne is a Business Strategist helping entrepreneurs eliminate their people problems by installing an employee-focused culture.</p><p>In today's episode of Smashing the Plateau, you will learn how to deactivate the primal wound that is limiting your beliefs and causing your success to plateau.</p><p><strong>Jayne and I discuss:</strong></p><ul><li>The primal wound that the Gardner Method deactivates [02:21]</li><li>The impact of primal wounds on challenging transitions [06:43]</li><li>Steps you can take to deactivate your primal wounds [10:06]</li><li>Patterns of multiple primal wounds [17:56]</li><li>When therapy might be needed [19:59]</li></ul><br/><p>The Gardner Method is a personal growth system for identifying, processing, and permanently deactivating the primal wound that we all carry unconsciously in our work life.</p><p>Deactivating this emotional control over us raises leaders’ Emotional Set Point, improving employee engagement while raising the happiness level of all people they touch in their personal and business lives.</p><p>Learn more about Dr. Jayne at <a href="https://drjaynegardner.com" target="_blank">https://drjaynegardner.com</a>, <a href="mailto:jaynegardner@gardnerinstitute.com" target="_blank">jaynegardner@gardnerinstitute.com</a>, <a href="https://twitter.com/jaynegardner" target="_blank">https://twitter.com/jaynegardner</a> <a href="https://www.facebook.com/jayne.main1" target="_blank">https://www.facebook.com/jayne.main1</a>, <a href="https://www.facebook.com/drjaynegardner" target="_blank">https://www.facebook.com/drjaynegardner</a>, <a href="https://www.instagram.com/drjaynegardner" target="_blank">https://www.instagram.com/drjaynegardner</a></p><p><strong>Brief Description of Gift</strong></p><p>Discount for any offerings on Jayne’s website</p><p><strong>Coupon Code</strong></p><p>drjayne25</p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Dr. Jayne is a Business Strategist helping entrepreneurs eliminate their people problems by installing an employee-focused culture.</p><p>In today's episode of Smashing the Plateau, you will learn how to deactivate the primal wound that is limiting your beliefs and causing your success to plateau.</p><p><strong>Jayne and I discuss:</strong></p><ul><li>The primal wound that the Gardner Method deactivates [02:21]</li><li>The impact of primal wounds on challenging transitions [06:43]</li><li>Steps you can take to deactivate your primal wounds [10:06]</li><li>Patterns of multiple primal wounds [17:56]</li><li>When therapy might be needed [19:59]</li></ul><br/><p>The Gardner Method is a personal growth system for identifying, processing, and permanently deactivating the primal wound that we all carry unconsciously in our work life.</p><p>Deactivating this emotional control over us raises leaders’ Emotional Set Point, improving employee engagement while raising the happiness level of all people they touch in their personal and business lives.</p><p>Learn more about Dr. Jayne at <a href="https://drjaynegardner.com" target="_blank">https://drjaynegardner.com</a>, <a href="mailto:jaynegardner@gardnerinstitute.com" target="_blank">jaynegardner@gardnerinstitute.com</a>, <a href="https://twitter.com/jaynegardner" target="_blank">https://twitter.com/jaynegardner</a> <a href="https://www.facebook.com/jayne.main1" target="_blank">https://www.facebook.com/jayne.main1</a>, <a href="https://www.facebook.com/drjaynegardner" target="_blank">https://www.facebook.com/drjaynegardner</a>, <a href="https://www.instagram.com/drjaynegardner" target="_blank">https://www.instagram.com/drjaynegardner</a></p><p><strong>Brief Description of Gift</strong></p><p>Discount for any offerings on Jayne’s website</p><p><strong>Coupon Code</strong></p><p>drjayne25</p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-put-an-end-to-your-limiting-beliefs-featuring-dr-jayne-gardner]]></link><guid isPermaLink="false">aef58dc9-02a9-4f26-83de-d4ea2382d50d</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 07 Nov 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/a8e32b2b-4089-47ac-b3db-882e377d1b75/STP655-20Jayne-20Gardner.mp3" length="26012641" type="audio/mpeg"/><itunes:duration>26:55</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>655</itunes:episode><podcast:episode>655</podcast:episode><itunes:summary>Learn how to deactivate the primal wound that is limiting your beliefs and causing your success to plateau</itunes:summary></item><item><title>Why Continuous Experimentation Leads to Marketing Success Featuring Caelan Huntress</title><itunes:title>Why Continuous Experimentation Leads to Marketing Success Featuring Caelan Huntress</itunes:title><description><![CDATA[Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic.

In today's episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success.

<strong>Caelan and I discuss:</strong>
<ul>
 	<li>What he tried that didn’t work [03:33]</li>
 	<li>How consultants can position themselves as quickly as possible after a job exit [04:23]</li>
 	<li>Why you need to separate your market research from your sales [13:10]</li>
 	<li>Finding your niche [16:04]</li>
 	<li>What is working online and what is hype [19:33]</li>
</ul><br/>
Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences.

Learn more about Caelan at <a href="https://caelanhuntress.com/coaching">https://caelanhuntress.com/coaching</a> and <a href="https://marketingyourselfbook.com/freechapter">https://marketingyourselfbook.com/freechapter</a> and <a href="https://stellarplatforms.com/case-studies">https://stellarplatforms.com/case-studies</a>

<strong>Brief Description of Gift</strong>
Free chapter of the <em>Marketing Yourself </em>for subscribing to the Stellar Platforms Newsletter

<strong>URL for Free Gift</strong>
<a href="https://marketingyourselfbook.com/freechapter/">https://marketingyourselfbook.com/freechapter/</a>

<strong>Thank you to Our Sponsors:</strong>
The Smashing the Plateau Community
<a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a>

Circle
<a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>]]></description><content:encoded><![CDATA[Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic.

In today's episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success.

<strong>Caelan and I discuss:</strong>
<ul>
 	<li>What he tried that didn’t work [03:33]</li>
 	<li>How consultants can position themselves as quickly as possible after a job exit [04:23]</li>
 	<li>Why you need to separate your market research from your sales [13:10]</li>
 	<li>Finding your niche [16:04]</li>
 	<li>What is working online and what is hype [19:33]</li>
</ul><br/>
Caelan is an American digital nomad living in New Zealand and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences.

Learn more about Caelan at <a href="https://caelanhuntress.com/coaching">https://caelanhuntress.com/coaching</a> and <a href="https://marketingyourselfbook.com/freechapter">https://marketingyourselfbook.com/freechapter</a> and <a href="https://stellarplatforms.com/case-studies">https://stellarplatforms.com/case-studies</a>

<strong>Brief Description of Gift</strong>
Free chapter of the <em>Marketing Yourself </em>for subscribing to the Stellar Platforms Newsletter

<strong>URL for Free Gift</strong>
<a href="https://marketingyourselfbook.com/freechapter/">https://marketingyourselfbook.com/freechapter/</a>

<strong>Thank you to Our Sponsors:</strong>
The Smashing the Plateau Community
<a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a>

Circle
<a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/why-continuous-experimentation-leads-to-marketing-success-featuring-caelan-huntress]]></link><guid isPermaLink="false">aa5c9fec-fbd2-4fad-9f0c-eb6ca2f14d85</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 31 Oct 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/7c83bbc0-e3a4-4138-860d-40e10cf4d92c/STP654-20Caelan-20Huntress.mp3" length="26025179" type="audio/mpeg"/><itunes:duration>26:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>654</itunes:episode><podcast:episode>654</podcast:episode><itunes:summary>Learn why the best marketing is a series of failed experiments.</itunes:summary></item><item><title>Be an Agile Leader Featuring Chuck Mollor</title><itunes:title>Be an Agile Leader Featuring Chuck Mollor</itunes:title><description><![CDATA[<p>Chuck “Charlie” Mollor is founder, CEO, executive coach, and advisor at MCG Partners, an organization that specializes in leadership and talent optimization, aligning business and people strategy for maximum results.</p><p>In today's episode of Smashing the Plateau, you will learn how to be an agile leader and build a business that is modeled to serve your clients and you well.</p><p><strong>Chuck and I discuss:</strong></p><ul><li>Chuck’s career and personal journey [02:27]</li><li>How Chuck specialized [06:59]</li><li>What led Chuck to write his book [10:01]</li><li>Techniques he recommends for agile leaders [11:30]</li><li>Examples of agile leaders [13:52]</li><li>How to choose the right business model [17:25]</li></ul><br/><p>Chuck is the author of his new and best-selling book, <em>The Rise of The Agile Leader: Can You Make the Shift?</em>, Amazon’s #1 best-selling book on management. As a recognized expert in leadership effectiveness, a former Harvard Business School executive coach, and a member of the Forbes Coaches Council, Chuck specializes in coaching and advising senior, global executives and leadership teams through times of rapid-growth, M&amp;A, and change.</p><p>Learn more about Chuck at <a href="http://www.mcgpartners.com" target="_blank">www.mcgpartners.com</a>, <a href="http://www.chuckmollor.com" target="_blank">www.chuckmollor.com</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Chuck “Charlie” Mollor is founder, CEO, executive coach, and advisor at MCG Partners, an organization that specializes in leadership and talent optimization, aligning business and people strategy for maximum results.</p><p>In today's episode of Smashing the Plateau, you will learn how to be an agile leader and build a business that is modeled to serve your clients and you well.</p><p><strong>Chuck and I discuss:</strong></p><ul><li>Chuck’s career and personal journey [02:27]</li><li>How Chuck specialized [06:59]</li><li>What led Chuck to write his book [10:01]</li><li>Techniques he recommends for agile leaders [11:30]</li><li>Examples of agile leaders [13:52]</li><li>How to choose the right business model [17:25]</li></ul><br/><p>Chuck is the author of his new and best-selling book, <em>The Rise of The Agile Leader: Can You Make the Shift?</em>, Amazon’s #1 best-selling book on management. As a recognized expert in leadership effectiveness, a former Harvard Business School executive coach, and a member of the Forbes Coaches Council, Chuck specializes in coaching and advising senior, global executives and leadership teams through times of rapid-growth, M&amp;A, and change.</p><p>Learn more about Chuck at <a href="http://www.mcgpartners.com" target="_blank">www.mcgpartners.com</a>, <a href="http://www.chuckmollor.com" target="_blank">www.chuckmollor.com</a></p><p><strong>Thank you to Our Sponsors:</strong></p><p>The&nbsp;Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/be-an-agile-leader-featuring-chuck-mollor]]></link><guid isPermaLink="false">b72ee94c-732e-4bae-9471-5b5f2b01fea9</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 24 Oct 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/8f386f36-a071-495b-bb3a-cd611387e396/STP653-20Chuck-20Mollor.mp3" length="25656539" type="audio/mpeg"/><itunes:duration>26:33</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>653</itunes:episode><podcast:episode>653</podcast:episode><itunes:summary>Learn how to be an agile leader and build a business that is modeled to serve your clients and you well.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/fdf611c6-be53-44a2-9957-c0bb94600f0c/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fdf611c6-be53-44a2-9957-c0bb94600f0c/index.html" type="text/html"/></item><item><title>How You Can Find Resources for Exponential Opportunity Featuring Mark Monchek</title><itunes:title>How You Can Find Resources for Exponential Opportunity Featuring Mark Monchek</itunes:title><description><![CDATA[Mark Monchek is the Founder and Chief Opportunity Officer of Opportunity Lab, a strategy and facilitation consultancy helping mission-driven organizations grow thriving, resilient businesses that create abundance for everyone they touch.

In today's episode of Smashing the Plateau, you will learn how you can find the resources for exponential opportunity.

<strong>Mark and I discuss:</strong>
<ul>
 	<li>The blurring of the lines between employees and consultants [03:42]</li>
 	<li>How to think about your resources and your value [05:10]</li>
 	<li>An exercise to develop a generosity mindset [7:49]</li>
 	<li>How consultants and coaches can leverage their resources [14:55]</li>
 	<li>His own future opportunity [18:30]</li>
</ul><br/>
Mark is the author of the Amazon nonfiction bestseller <u>Culture of Opportunity: How to Grow Your Business in an Age of Disruption</u>.

Mark has worked with leaders from Google, Apple, JPMorgan Chase, General Electric, Goldman Sachs, Adorama, TerraCycle, Feltsberg, The New York Times, Wharton School of Business, New York University, Columbia University, NBC, Time Warner, and the United Nations.

He’s been featured in Real Leaders, The Better Business Book, the Organization Development Review Journal, Lifetime Network, WPLJ, WCBS, Newsday, Working Women Magazine, and the San Francisco Chronicle.

Mark has a passion for helping leaders grow organizations that are catalysts for a better world and believes that a strategy only works if you take every part of a business into consideration.

He uses innovative but tested facilitation techniques to help leaders and teams identify their gaps and blind spots, lean into their strengths, and amplify their impact in a changing marketplace.

Learn more about Mark at <a href="https://www.linkedin.com/in/markmonchek/">https://www.linkedin.com/in/markmonchek/</a>, <a href="https://opplab.com/">https://opplab.com/</a>

<strong>Thank you to Our Sponsors:</strong>
The Smashing the Plateau Community
<a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a>

Circle
<a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>]]></description><content:encoded><![CDATA[Mark Monchek is the Founder and Chief Opportunity Officer of Opportunity Lab, a strategy and facilitation consultancy helping mission-driven organizations grow thriving, resilient businesses that create abundance for everyone they touch.

In today's episode of Smashing the Plateau, you will learn how you can find the resources for exponential opportunity.

<strong>Mark and I discuss:</strong>
<ul>
 	<li>The blurring of the lines between employees and consultants [03:42]</li>
 	<li>How to think about your resources and your value [05:10]</li>
 	<li>An exercise to develop a generosity mindset [7:49]</li>
 	<li>How consultants and coaches can leverage their resources [14:55]</li>
 	<li>His own future opportunity [18:30]</li>
</ul><br/>
Mark is the author of the Amazon nonfiction bestseller <u>Culture of Opportunity: How to Grow Your Business in an Age of Disruption</u>.

Mark has worked with leaders from Google, Apple, JPMorgan Chase, General Electric, Goldman Sachs, Adorama, TerraCycle, Feltsberg, The New York Times, Wharton School of Business, New York University, Columbia University, NBC, Time Warner, and the United Nations.

He’s been featured in Real Leaders, The Better Business Book, the Organization Development Review Journal, Lifetime Network, WPLJ, WCBS, Newsday, Working Women Magazine, and the San Francisco Chronicle.

Mark has a passion for helping leaders grow organizations that are catalysts for a better world and believes that a strategy only works if you take every part of a business into consideration.

He uses innovative but tested facilitation techniques to help leaders and teams identify their gaps and blind spots, lean into their strengths, and amplify their impact in a changing marketplace.

Learn more about Mark at <a href="https://www.linkedin.com/in/markmonchek/">https://www.linkedin.com/in/markmonchek/</a>, <a href="https://opplab.com/">https://opplab.com/</a>

<strong>Thank you to Our Sponsors:</strong>
The Smashing the Plateau Community
<a href="https://community.smashingtheplateau.com">https://community.smashingtheplateau.com</a>

Circle
<a href="https://smashingtheplateau.com/circle">https://smashingtheplateau.com/circle</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-you-can-find-resources-for-exponential-opportunity-featuring-mark-monchek]]></link><guid isPermaLink="false">b330c76d-99f5-4d21-9f46-9b1379e3d899</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 17 Oct 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/7b6eb8a5-0289-4c39-a691-abc99e99f4a8/STP-20652-20Mark-20Monchek.mp3" length="23746466" type="audio/mpeg"/><itunes:duration>24:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>652</itunes:episode><podcast:episode>652</podcast:episode><itunes:summary>Learn where you can find the resources for exponential opportunity.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/a510dc0d-e7cd-45a4-9096-0c49b4ee6e02/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/a510dc0d-e7cd-45a4-9096-0c49b4ee6e02/index.html" type="text/html"/></item><item><title>Get Colleagues to Tell Your Story the Way You Want to be Known Featuring Dr. Cindy McGovern</title><itunes:title>Get Colleagues to Tell Your Story the Way You Want to be Known Featuring Dr. Cindy McGovern</itunes:title><description><![CDATA[<p>Dr. Cindy is best known as the First Lady of Sales™. She is an internationally renowned business and motivational speaker and Wall Street Journal's best-selling author.</p><p>In today's episode of Smashing the Plateau, you will learn how to get your colleagues to tell your story the way you want to be known.</p><p><strong>Cindy and I discuss:</strong></p><ul><li>Why she decided to write “Sell Yourself” [02:10]</li><li>How Dr. Cindy describes her own impact [04:57]</li><li>Where to start creating your framework for your story [07:05]</li><li>Key strategies for turning your story into new business [10:29]</li><li>Mistakes consultants make when packaging their brand [12:21]</li><li>Techniques to help colleagues present the right message about you [14:03]</li><li>Things you can do to stay top of mind with your referral sources [16:12]</li><li>Why you need to ask for referrals [19:14]</li></ul><br/><p>Dr. Cindy has inspired thousands by getting them to think differently about sales, selling, and success, both in their professional and personal lives. She helps take the ‘ick’ out of sales by helping people to embrace their inner 5-year-old.</p><p>Learn more about Cindy at <a href="https://drcindy.com/" target="_blank">https://drcindy.com/</a>.</p>]]></description><content:encoded><![CDATA[<p>Dr. Cindy is best known as the First Lady of Sales™. She is an internationally renowned business and motivational speaker and Wall Street Journal's best-selling author.</p><p>In today's episode of Smashing the Plateau, you will learn how to get your colleagues to tell your story the way you want to be known.</p><p><strong>Cindy and I discuss:</strong></p><ul><li>Why she decided to write “Sell Yourself” [02:10]</li><li>How Dr. Cindy describes her own impact [04:57]</li><li>Where to start creating your framework for your story [07:05]</li><li>Key strategies for turning your story into new business [10:29]</li><li>Mistakes consultants make when packaging their brand [12:21]</li><li>Techniques to help colleagues present the right message about you [14:03]</li><li>Things you can do to stay top of mind with your referral sources [16:12]</li><li>Why you need to ask for referrals [19:14]</li></ul><br/><p>Dr. Cindy has inspired thousands by getting them to think differently about sales, selling, and success, both in their professional and personal lives. She helps take the ‘ick’ out of sales by helping people to embrace their inner 5-year-old.</p><p>Learn more about Cindy at <a href="https://drcindy.com/" target="_blank">https://drcindy.com/</a>.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/get-colleagues-to-tell-your-story-the-way-you-want-to-be-known-featuring-dr-cindy-mcgovern]]></link><guid isPermaLink="false">3eda6c4d-1a7e-46de-992f-c5905e878dfd</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 10 Oct 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/01bc2446-2f8a-4593-814c-a480ad765841/STP651-20Cindy-20MCGovern.mp3" length="24602864" type="audio/mpeg"/><itunes:duration>25:27</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>651</itunes:episode><podcast:episode>651</podcast:episode><itunes:summary>Learn how to get your colleagues to tell your story the way want to be known.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/699bcc56-573d-48f2-9266-72e114abf3df/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/699bcc56-573d-48f2-9266-72e114abf3df/index.html" type="text/html"/></item><item><title>How to Create Multiple Revenue Streams Featuring Hannah Smolinski</title><itunes:title>How to Create Multiple Revenue Streams Featuring Hannah Smolinski</itunes:title><description><![CDATA[<p>Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies.</p><p>In today's episode of Smashing the Plateau, you will learn how to turn your expertise into multiple active and passive revenue streams.</p><p><strong>Hannah and I discuss:</strong></p><ul><li>Hannah’s career [00:40]</li><li>How Hannah found her business model [05:31]</li><li>How Hannah developed a recurring revenue model [07:03]</li><li>Her various revenue streams [13:04]</li><li>How Hannah started selling digital offerings [16:19]</li><li>The impact of Hannah’s business on her work/life integration [20:19]</li></ul><br/><p>Hannah’s experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through&nbsp;fractional CFO services.&nbsp;She also hosts a YouTube channel with over 36,000 subscribers and uses the platform to help small businesses achieve financial success.</p><p>Learn more about Hannah at <a href="https://www.youtube.com/c/claracfogroup" target="_blank">https://www.youtube.com/c/claracfogroup</a>, <a href="https://claracfo.com" target="_blank">https://claracfo.com</a>, and <a href="mailto:hannah@claracfo.com" target="_blank">hannah@claracfo.com</a>.</p><p><strong>Thank you to Our Sponsors: </strong></p><p>The Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Hannah Smolinski is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies.</p><p>In today's episode of Smashing the Plateau, you will learn how to turn your expertise into multiple active and passive revenue streams.</p><p><strong>Hannah and I discuss:</strong></p><ul><li>Hannah’s career [00:40]</li><li>How Hannah found her business model [05:31]</li><li>How Hannah developed a recurring revenue model [07:03]</li><li>Her various revenue streams [13:04]</li><li>How Hannah started selling digital offerings [16:19]</li><li>The impact of Hannah’s business on her work/life integration [20:19]</li></ul><br/><p>Hannah’s experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through&nbsp;fractional CFO services.&nbsp;She also hosts a YouTube channel with over 36,000 subscribers and uses the platform to help small businesses achieve financial success.</p><p>Learn more about Hannah at <a href="https://www.youtube.com/c/claracfogroup" target="_blank">https://www.youtube.com/c/claracfogroup</a>, <a href="https://claracfo.com" target="_blank">https://claracfo.com</a>, and <a href="mailto:hannah@claracfo.com" target="_blank">hannah@claracfo.com</a>.</p><p><strong>Thank you to Our Sponsors: </strong></p><p>The Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-multiple-revenue-streams-featuring-hannah-smolinski]]></link><guid isPermaLink="false">abc70bdb-f0cd-485d-979e-b1501d3a2352</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 03 Oct 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/5172a0d5-b5eb-4677-beaf-0c6c69282711/STP650-20Hannah-20Smolinski.mp3" length="23777395" type="audio/mpeg"/><itunes:duration>24:36</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>650</itunes:episode><podcast:episode>650</podcast:episode><itunes:summary>Learn how to turn your expertise into multiple active and passive revenue streams.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/16e09680-59d8-4ef7-ade9-1427daff17f4/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/16e09680-59d8-4ef7-ade9-1427daff17f4/index.html" type="text/html"/></item><item><title>Caring About Our Clients is Good for Our Business Featuring Craig Lomax</title><itunes:title>Caring About Our Clients is Good for Our Business Featuring Craig Lomax</itunes:title><description><![CDATA[Craig is a leadership development coach. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years.

In today's episode of Smashing the Plateau, you will learn why caring for your clients is good for your business.

<strong>Craig and I discuss:</strong>
<ul>
 	<li>Craig’s smart dog [02:33]</li>
 	<li>Craig’s career transition [04:25]</li>
 	<li>How Craig changed his way of interacting when he started his business [06:23]</li>
 	<li>How Craig addressed the challenges of pride and insecurity [10:19]</li>
 	<li>Craig’s advice for someone transitioning from employment to coaching [21:10]</li>
</ul><br/>
Craig and his wife of over thirty years have three adult children and one smart dog.

In his spare time, Craig is a mental health advocate and suicide prevention trainer.

Learn more about Craig at <a href="http://www.craiglomax.com" target="_blank" rel="noopener noreferrer">www.craiglomax.com</a> and contact Craig at craig@craiglomax.com.

<strong>Thank you to Our Sponsors: </strong>

The Smashing the Plateau Community

<a href="https://community.smashingtheplateau.com" target="_blank" rel="noopener noreferrer">https://community.smashingtheplateau.com</a>

Circle

<a href="https://smashingtheplateau.com/circle" target="_blank" rel="noopener noreferrer">https://smashingtheplateau.com/circle</a>]]></description><content:encoded><![CDATA[Craig is a leadership development coach. Prior to his career as a coach, he co-founded and directed Rock-N-Water, an adventure camp in California, for thirty years.

In today's episode of Smashing the Plateau, you will learn why caring for your clients is good for your business.

<strong>Craig and I discuss:</strong>
<ul>
 	<li>Craig’s smart dog [02:33]</li>
 	<li>Craig’s career transition [04:25]</li>
 	<li>How Craig changed his way of interacting when he started his business [06:23]</li>
 	<li>How Craig addressed the challenges of pride and insecurity [10:19]</li>
 	<li>Craig’s advice for someone transitioning from employment to coaching [21:10]</li>
</ul><br/>
Craig and his wife of over thirty years have three adult children and one smart dog.

In his spare time, Craig is a mental health advocate and suicide prevention trainer.

Learn more about Craig at <a href="http://www.craiglomax.com" target="_blank" rel="noopener noreferrer">www.craiglomax.com</a> and contact Craig at craig@craiglomax.com.

<strong>Thank you to Our Sponsors: </strong>

The Smashing the Plateau Community

<a href="https://community.smashingtheplateau.com" target="_blank" rel="noopener noreferrer">https://community.smashingtheplateau.com</a>

Circle

<a href="https://smashingtheplateau.com/circle" target="_blank" rel="noopener noreferrer">https://smashingtheplateau.com/circle</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/caring-about-our-clients-is-good-for-our-business-featuring-craig-lomax]]></link><guid isPermaLink="false">78386208-98a0-413a-8e86-c09690f59f29</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 26 Sep 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/31d555c1-c8e6-4dfa-bafc-8daefcb07e49/STP649-20Craig-20Lomax.mp3" length="28555504" type="audio/mpeg"/><itunes:duration>29:34</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>649</itunes:episode><podcast:episode>649</podcast:episode><itunes:summary>Learn why caring about your clients is good for your business.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/1ffb67fc-5036-424b-ab43-1b4df04eb157/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1ffb67fc-5036-424b-ab43-1b4df04eb157/index.html" type="text/html"/></item><item><title>How to Sell Expensive Intangible Services Featuring Steve Gordon</title><itunes:title>How to Sell Expensive Intangible Services Featuring Steve Gordon</itunes:title><description><![CDATA[Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees.

In today's episode of Smashing the Plateau, you will learn how a book can help you sell something that is very expensive and completely intangible that your clients don’t understand.”

<strong>Steve and I discuss:</strong>
<ul>
 	<li>How Steve became an expert in how to write a book [02:36]</li>
 	<li>A simplified process to create a book [06:02]</li>
 	<li>When a new consultant should think about creating a book [10:05]</li>
 	<li>The importance of narrowing your focus [12:33]</li>
 	<li>Recognizing your unique, opinionated worldview [15:01]</li>
 	<li>How a book leads to sales [17:09]</li>
</ul><br/>
Learn more about Steve at <a href="https://unstoppableceo.net/" target="_blank" rel="noopener noreferrer">https://unstoppableceo.net/</a>,

<a href="https://writeyourmilliondollarbook.com/" target="_blank" rel="noopener noreferrer">https://writeyourmilliondollarbook.com/</a>,

<a href="https://apply.writeyourmilliondollarbook.com/" target="_blank" rel="noopener noreferrer">https://apply.writeyourmilliondollarbook.com/</a>

<strong>Brief Description of Gift</strong>

The Million Dollar Book

<strong>URL for Free Gift</strong>

<u>Themilliondollarbook.org/smashing</u>

<strong>Thank you to Our Sponsors: </strong>

<strong>The Smashing the Plateau Community</strong>

<a href="https://community.smashingtheplateau.com" target="_blank" rel="noopener noreferrer"><strong>https://community.smashingtheplateau.com</strong></a>

<strong>Circle</strong>

<a href="https://smashingtheplateau.com/circle" target="_blank" rel="noopener noreferrer">https://smashingtheplateau.com/circle</a>]]></description><content:encoded><![CDATA[Bestselling author and marketing expert Steve Gordon gives you the blueprint for writing your own Million Dollar Book in days–not months or years–and shows you how to use your book to boldly win the best clients and command premium fees.

In today's episode of Smashing the Plateau, you will learn how a book can help you sell something that is very expensive and completely intangible that your clients don’t understand.”

<strong>Steve and I discuss:</strong>
<ul>
 	<li>How Steve became an expert in how to write a book [02:36]</li>
 	<li>A simplified process to create a book [06:02]</li>
 	<li>When a new consultant should think about creating a book [10:05]</li>
 	<li>The importance of narrowing your focus [12:33]</li>
 	<li>Recognizing your unique, opinionated worldview [15:01]</li>
 	<li>How a book leads to sales [17:09]</li>
</ul><br/>
Learn more about Steve at <a href="https://unstoppableceo.net/" target="_blank" rel="noopener noreferrer">https://unstoppableceo.net/</a>,

<a href="https://writeyourmilliondollarbook.com/" target="_blank" rel="noopener noreferrer">https://writeyourmilliondollarbook.com/</a>,

<a href="https://apply.writeyourmilliondollarbook.com/" target="_blank" rel="noopener noreferrer">https://apply.writeyourmilliondollarbook.com/</a>

<strong>Brief Description of Gift</strong>

The Million Dollar Book

<strong>URL for Free Gift</strong>

<u>Themilliondollarbook.org/smashing</u>

<strong>Thank you to Our Sponsors: </strong>

<strong>The Smashing the Plateau Community</strong>

<a href="https://community.smashingtheplateau.com" target="_blank" rel="noopener noreferrer"><strong>https://community.smashingtheplateau.com</strong></a>

<strong>Circle</strong>

<a href="https://smashingtheplateau.com/circle" target="_blank" rel="noopener noreferrer">https://smashingtheplateau.com/circle</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-sell-expensive-intangible-services-featuring-steve-gordon]]></link><guid isPermaLink="false">36d77a93-e8b5-40ae-8972-dffe2b088a40</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 19 Sep 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4e2d53ad-8664-4a56-b807-94818611a999/STP648-20Steve-20Gordon.mp3" length="22760082" type="audio/mpeg"/><itunes:duration>23:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>648</itunes:episode><podcast:episode>648</podcast:episode><itunes:summary>Learn how a book can accelerate the growth of your consulting business.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/f1f98f48-3243-442a-aca8-7e213744eca7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/f1f98f48-3243-442a-aca8-7e213744eca7/index.html" type="text/html"/></item><item><title>How to Grow Fast When the Opportunity is There Featuring Jess Dewell</title><itunes:title>How to Grow Fast When the Opportunity is There Featuring Jess Dewell</itunes:title><description><![CDATA[<p>Jess Dewell charts courses for resilient growth-oriented companies. She is a consensus builder, culture advocate, and operational executive with more than two decades of business experience.</p><p>Sometimes you simply require a little help to spark that business motor into a rip-roaring mode of priority-setting, problem-solving, and goal-attainment to maximize effort.</p><p>Working closely with Jess, you learn to ask the right questions and think effectively on your feet.</p><p>Jess is nationally recognized for her understanding that the interplay of constraints and growth is where achievement happens.</p><p>In today's episode of Smashing the Plateau, you will learn how to get out of your own way when communication is lagging, and people are spread too thin.</p><p><strong>Jess and I discuss:</strong></p><ul><li>What Jess is proud of in her career [03:27]</li><li>Helping clients succeed [06:15]</li><li>The kinds of roles Jess plays [09:08]</li><li>How Jess’s career evolved [11:55]</li><li>Her ideal client [18:04]</li><li>What it takes to be successful as a consultant [20:11]</li><li>Holding a weekly retreat to work on your business [24:19]</li></ul><br/><p>Learn more about Jess at <a href="https://www.linkedin.com/in/jessicadewell/" target="_blank">https://www.linkedin.com/in/jessicadewell/</a> or</p><p><a href="https://reddirection.com" target="_blank">https://reddirection.com</a><u>. </u></p><p>Get Jess’s Business Management report <a href="https://duyv41gm.pages.infusionsoft.net/" target="_blank">here</a>.</p>]]></description><content:encoded><![CDATA[<p>Jess Dewell charts courses for resilient growth-oriented companies. She is a consensus builder, culture advocate, and operational executive with more than two decades of business experience.</p><p>Sometimes you simply require a little help to spark that business motor into a rip-roaring mode of priority-setting, problem-solving, and goal-attainment to maximize effort.</p><p>Working closely with Jess, you learn to ask the right questions and think effectively on your feet.</p><p>Jess is nationally recognized for her understanding that the interplay of constraints and growth is where achievement happens.</p><p>In today's episode of Smashing the Plateau, you will learn how to get out of your own way when communication is lagging, and people are spread too thin.</p><p><strong>Jess and I discuss:</strong></p><ul><li>What Jess is proud of in her career [03:27]</li><li>Helping clients succeed [06:15]</li><li>The kinds of roles Jess plays [09:08]</li><li>How Jess’s career evolved [11:55]</li><li>Her ideal client [18:04]</li><li>What it takes to be successful as a consultant [20:11]</li><li>Holding a weekly retreat to work on your business [24:19]</li></ul><br/><p>Learn more about Jess at <a href="https://www.linkedin.com/in/jessicadewell/" target="_blank">https://www.linkedin.com/in/jessicadewell/</a> or</p><p><a href="https://reddirection.com" target="_blank">https://reddirection.com</a><u>. </u></p><p>Get Jess’s Business Management report <a href="https://duyv41gm.pages.infusionsoft.net/" target="_blank">here</a>.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-grow-fast-when-the-opportunity-is-there-featuring-jess-dewell]]></link><guid isPermaLink="false">d511f761-af4d-4691-865f-ab1fe612aa3f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 12 Sep 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/2200f775-5db5-4d74-92b2-7791cdd0a646/STP647-20Jess-20Dewell.mp3" length="28634499" type="audio/mpeg"/><itunes:duration>29:39</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>647</itunes:episode><podcast:episode>647</podcast:episode><itunes:summary>Learn how to get out of your own way when communication is lagging, and people are spread too thin.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/09a6130b-c3a2-49dc-905e-7c3f00c59a20/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/09a6130b-c3a2-49dc-905e-7c3f00c59a20/index.html" type="text/html"/></item><item><title>Choosing Courage Over Fear Featuring Diana Acuna</title><itunes:title>Choosing Courage Over Fear Featuring Diana Acuna</itunes:title><description><![CDATA[<p>Diana Acuna has spent the last 20 years in SaaS, helping companies evaluate and implement software solutions across a variety of industries.</p><p>Despite having success throughout her career, deep down she was afraid to be herself and afraid of what other people thought, so she became a perfectionist.</p><p>She had focused on the external factors that would progress her career rather than the internal struggles that were holding her back.</p><p>One day she decided to choose courage over fear and realized that expressing her feelings, opinions, and emotions wasn’t going to kill her.</p><p>In fact, the opposite was true. People engaged and responded positively.</p><p>In today's episode of Smashing the Plateau, you will learn how improving your emotional intelligence can drive lasting change in your career and your life.</p><p><strong>Diana and I discuss:</strong></p><ul><li>Choosing courage over fear [03:26]</li><li>What happens when you share your struggles [07:57]</li><li>How you feel about sharing your vulnerabilities [09:55]</li><li>Techniques for sharing sensitive information [11:59]</li><li>Diana’s likes and competencies [16:46]</li><li>Integrating employment and entrepreneurship [18:52]</li></ul><br/><p>Today, Diana is a speaker and coaches professionals on how to improve their emotional intelligence so they can drive lasting change in their careers and lives.</p><p>Learn more about Diana at <a href="https://dianatalks.com" target="_blank">https://dianatalks.com</a> or <a href="https://www.linkedin.com/in/dianaacuna/" target="_blank">https://www.linkedin.com/in/dianaacuna/</a>.</p><p><strong>Thank you to Our Sponsors: </strong></p><p><strong>&nbsp;</strong>The Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Diana Acuna has spent the last 20 years in SaaS, helping companies evaluate and implement software solutions across a variety of industries.</p><p>Despite having success throughout her career, deep down she was afraid to be herself and afraid of what other people thought, so she became a perfectionist.</p><p>She had focused on the external factors that would progress her career rather than the internal struggles that were holding her back.</p><p>One day she decided to choose courage over fear and realized that expressing her feelings, opinions, and emotions wasn’t going to kill her.</p><p>In fact, the opposite was true. People engaged and responded positively.</p><p>In today's episode of Smashing the Plateau, you will learn how improving your emotional intelligence can drive lasting change in your career and your life.</p><p><strong>Diana and I discuss:</strong></p><ul><li>Choosing courage over fear [03:26]</li><li>What happens when you share your struggles [07:57]</li><li>How you feel about sharing your vulnerabilities [09:55]</li><li>Techniques for sharing sensitive information [11:59]</li><li>Diana’s likes and competencies [16:46]</li><li>Integrating employment and entrepreneurship [18:52]</li></ul><br/><p>Today, Diana is a speaker and coaches professionals on how to improve their emotional intelligence so they can drive lasting change in their careers and lives.</p><p>Learn more about Diana at <a href="https://dianatalks.com" target="_blank">https://dianatalks.com</a> or <a href="https://www.linkedin.com/in/dianaacuna/" target="_blank">https://www.linkedin.com/in/dianaacuna/</a>.</p><p><strong>Thank you to Our Sponsors: </strong></p><p><strong>&nbsp;</strong>The Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/choosing-courage-over-fear-featuring-diana-acuna]]></link><guid isPermaLink="false">c78b4073-2643-409c-a075-91c32971c76b</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 05 Sep 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/aba13f33-a9a7-42ed-b0fa-27e3271c8b96/STP646-20Diana-20Acuna.mp3" length="23067700" type="audio/mpeg"/><itunes:duration>23:51</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>646</itunes:episode><podcast:episode>646</podcast:episode><itunes:summary>Learn how improving your emotional intelligence can drive lasting change in your career and your life.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/08be202a-459c-4d15-88fc-9e7b2c03b116/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/08be202a-459c-4d15-88fc-9e7b2c03b116/index.html" type="text/html"/></item><item><title>How to Create Hype with a Secret Society Featuring Michael Schein</title><itunes:title>How to Create Hype with a Secret Society Featuring Michael Schein</itunes:title><description><![CDATA[<p>Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields.</p><p>In today's episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters.</p><p><strong>Michael and I discuss:</strong></p><ul><li>How he uses his “Secret Society” concept [03:20]</li><li>How to start a “Secret Society” [08:59]</li><li>The rise in interest in communities [13:51]</li><li>The unique value Michael offers his “Secret Society” [17:14]</li><li>When Michael started his “Secret Society” [20:09]</li><li>The results Michael has observed from participants [21:46]</li><li>Michael’s ideal client [26:05]</li></ul><br/><p>Learn more about Michael at <a href="http://microfamemedia.com" target="_blank">http://microfamemedia.com</a>, <a href="https://www.hypereads.com/list" target="_blank">https://www.hypereads.com/list</a>, <a href="https://twitter.com/MichaelSchein1" target="_blank">https://twitter.com/MichaelSchein1</a>, and <a href="https://www.linkedin.com/in/michaelfrancisschein/" target="_blank">https://www.linkedin.com/in/michaelfrancisschein/</a>.</p><p><strong>Thank you to our sponsors:&nbsp;</strong></p><p>The Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></description><content:encoded><![CDATA[<p>Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in making idea-based businesses famous in their fields.</p><p>In today's episode of Smashing the Plateau, you will learn one of the success secrets used by the world’s greatest self-promoters.</p><p><strong>Michael and I discuss:</strong></p><ul><li>How he uses his “Secret Society” concept [03:20]</li><li>How to start a “Secret Society” [08:59]</li><li>The rise in interest in communities [13:51]</li><li>The unique value Michael offers his “Secret Society” [17:14]</li><li>When Michael started his “Secret Society” [20:09]</li><li>The results Michael has observed from participants [21:46]</li><li>Michael’s ideal client [26:05]</li></ul><br/><p>Learn more about Michael at <a href="http://microfamemedia.com" target="_blank">http://microfamemedia.com</a>, <a href="https://www.hypereads.com/list" target="_blank">https://www.hypereads.com/list</a>, <a href="https://twitter.com/MichaelSchein1" target="_blank">https://twitter.com/MichaelSchein1</a>, and <a href="https://www.linkedin.com/in/michaelfrancisschein/" target="_blank">https://www.linkedin.com/in/michaelfrancisschein/</a>.</p><p><strong>Thank you to our sponsors:&nbsp;</strong></p><p>The Smashing the Plateau Community</p><p><a href="https://community.smashingtheplateau.com" target="_blank">https://community.smashingtheplateau.com</a></p><p>Circle</p><p><a href="https://smashingtheplateau.com/circle" target="_blank">https://smashingtheplateau.com/circle</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-create-hype-with-a-secret-society-featuring-michael-schein]]></link><guid isPermaLink="false">cd1c5bed-8cdc-4c54-8e0f-10ec67a4801c</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 29 Aug 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/424815e2-0cdc-4e7b-a1a0-5eb900d2c114/STP645-20Michael-20Schein.mp3" length="34032859" type="audio/mpeg"/><itunes:duration>35:17</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>645</itunes:episode><podcast:episode>645</podcast:episode><itunes:summary>Learn one of the success secrets used by the world’s greatest self-promoters.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/26874da0-8615-4987-9990-899c5a92df42/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/26874da0-8615-4987-9990-899c5a92df42/index.html" type="text/html"/></item><item><title>How to Sell Your Expertise and Have Space for Your Family Featuring Holly Hester-Reilly</title><itunes:title>How to Sell Your Expertise and Have Space for Your Family Featuring Holly Hester-Reilly</itunes:title><description><![CDATA[In today's episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family.

<strong>Holly and I discuss:</strong>
<ul>
 	<li>How her career evolved [03:03]</li>
 	<li>What caused her to focus on product initiatives [04:33]</li>
 	<li>Working as an employee vs. an entrepreneur [05:17]</li>
 	<li>The hurdles transitioning into entrepreneurship [06:10]</li>
 	<li>Finding solutions for financial tracking and staying motivated [06:45]</li>
 	<li>How you know when it’s time to get help [07:33]</li>
 	<li>Responding to a hefty price tag for help [09:09]</li>
 	<li>How Holly realized she needed a method to stay motivated [09:39]</li>
 	<li>Using a mastermind to stay motivated [10:13]</li>
 	<li>What it’s like to sell your expertise when it’s new to the market [12:05]</li>
 	<li>How Holly determined her content marketing process [14:06]</li>
 	<li>Where Holly distributes her content and why she chose those channels [14:47]</li>
 	<li>What portion of her time Holly devotes to content marketing [15:51]</li>
 	<li>What process Holly uses to build her network [16:18]</li>
 	<li>What advice Holly has for experts selling ideas that are new to the market [17:40]</li>
 	<li>Looking to the future, what Holly wants to be well known for [18:27]</li>
</ul><br/>
Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.

Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.

Learn more about Holly at <a href="http://www.productsciencepodcast.com">www.productsciencepodcast.com</a>.

<strong>Thank you to Our Sponsor:</strong>

The Smashing the Plateau Community
<a href="https://smashingtheplateau.com/openhouse" target="_blank" rel="noopener">https://smashingtheplateau.com/openhouse</a>]]></description><content:encoded><![CDATA[In today's episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family.

<strong>Holly and I discuss:</strong>
<ul>
 	<li>How her career evolved [03:03]</li>
 	<li>What caused her to focus on product initiatives [04:33]</li>
 	<li>Working as an employee vs. an entrepreneur [05:17]</li>
 	<li>The hurdles transitioning into entrepreneurship [06:10]</li>
 	<li>Finding solutions for financial tracking and staying motivated [06:45]</li>
 	<li>How you know when it’s time to get help [07:33]</li>
 	<li>Responding to a hefty price tag for help [09:09]</li>
 	<li>How Holly realized she needed a method to stay motivated [09:39]</li>
 	<li>Using a mastermind to stay motivated [10:13]</li>
 	<li>What it’s like to sell your expertise when it’s new to the market [12:05]</li>
 	<li>How Holly determined her content marketing process [14:06]</li>
 	<li>Where Holly distributes her content and why she chose those channels [14:47]</li>
 	<li>What portion of her time Holly devotes to content marketing [15:51]</li>
 	<li>What process Holly uses to build her network [16:18]</li>
 	<li>What advice Holly has for experts selling ideas that are new to the market [17:40]</li>
 	<li>Looking to the future, what Holly wants to be well known for [18:27]</li>
</ul><br/>
Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.

Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.

Learn more about Holly at <a href="http://www.productsciencepodcast.com">www.productsciencepodcast.com</a>.

<strong>Thank you to Our Sponsor:</strong>

The Smashing the Plateau Community
<a href="https://smashingtheplateau.com/openhouse" target="_blank" rel="noopener">https://smashingtheplateau.com/openhouse</a>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-sell-your-expertise-and-have-space-for-your-family-featuring-holly-hester-reilly]]></link><guid isPermaLink="false">24517dd9-8bb6-4709-ae04-a9831a779968</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 22 Aug 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/1ce2118c-21bc-48dd-bfe9-c30e2336cc16/STP644-20Holly-20Hester-Reilly.mp3" length="21881114" type="audio/mpeg"/><itunes:duration>22:37</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>644</itunes:episode><podcast:episode>644</podcast:episode><itunes:summary>Holly Hester-Reilly teaches the science of high-growth product development.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/1081823b-9a31-43c4-9f36-1da18dce8030/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/1081823b-9a31-43c4-9f36-1da18dce8030/index.html" type="text/html"/></item><item><title>How to Build an Authority Business Featuring Rochelle Moulton</title><itunes:title>How to Build an Authority Business Featuring Rochelle Moulton</itunes:title><description><![CDATA[<p>Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice.</p><p>In today's episode of Smashing the Plateau, you will learn how to go from expertise to authority, along with big financial benefits.</p><p><strong>Rochelle and I discuss:</strong></p><ul><li>Some of the differences between experts and authorities [03:18]</li><li>Patterns that emerge from experts that effectively market their authority [08:54]</li><li>The most important sales target when you market your authority [11:24]</li><li>How taking a stand can generate risk in your head [14:23]</li><li>How long it may take to build a financially successful authority business [19:11]</li><li>Business model differences between experts and authorities [20:55]</li></ul><br/><p>Learn more about Rochelle at&nbsp;<a href="https://rochellemoulton.com/" target="_blank">https://rochellemoulton.com/</a>.</p><p><strong>Thank you to Our Sponsor:&nbsp;</strong></p><p>The Smashing the Plateau Community</p><p><a href="https://smashingtheplateau.com/openhouse" target="_blank">https://smashingtheplateau.com/openhouse</a></p>]]></description><content:encoded><![CDATA[<p>Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice.</p><p>In today's episode of Smashing the Plateau, you will learn how to go from expertise to authority, along with big financial benefits.</p><p><strong>Rochelle and I discuss:</strong></p><ul><li>Some of the differences between experts and authorities [03:18]</li><li>Patterns that emerge from experts that effectively market their authority [08:54]</li><li>The most important sales target when you market your authority [11:24]</li><li>How taking a stand can generate risk in your head [14:23]</li><li>How long it may take to build a financially successful authority business [19:11]</li><li>Business model differences between experts and authorities [20:55]</li></ul><br/><p>Learn more about Rochelle at&nbsp;<a href="https://rochellemoulton.com/" target="_blank">https://rochellemoulton.com/</a>.</p><p><strong>Thank you to Our Sponsor:&nbsp;</strong></p><p>The Smashing the Plateau Community</p><p><a href="https://smashingtheplateau.com/openhouse" target="_blank">https://smashingtheplateau.com/openhouse</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/stp-643-rochelle-moulton]]></link><guid isPermaLink="false">1bb916aa-e9ea-4f50-ae3d-53889ea66591</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 15 Aug 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/d3d5e153-5792-4ee0-b183-da5f64a27eb6/STP643-20Rochelle-20Moulton.mp3" length="25382358" type="audio/mpeg"/><itunes:duration>26:16</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>643</itunes:episode><podcast:episode>643</podcast:episode><itunes:summary>Learn how to go from expertise to authority, along with big financial benefits.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/e5fb38c8-7ced-4dc3-a0bd-84235e71a42d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e5fb38c8-7ced-4dc3-a0bd-84235e71a42d/index.html" type="text/html"/></item><item><title>How to Use an Easy System to create Video Content Featuring Vikram Rajan</title><itunes:title>How to Use an Easy System to create Video Content Featuring Vikram Rajan</itunes:title><description><![CDATA[<p>Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants &amp; coaches.</p><p>In today's episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals.</p><p><strong>Vikram and I discuss:</strong></p><ul><li>What he learned about marketing to a niche [06:47]</li><li>Understanding the pain points of your niche [07:59]</li><li>Why is content creation an important marketing activity when you are selling your expertise [10:03]</li><li>Why a system is important for creating content [15:59]</li><li>How to identify a good system for your business [17:23]</li></ul><br/><p>Vikram is also the founder of Videosocials’ VIP service: Video Interview Podcast management for those who want to "just show up at show time!" And have all the time-consuming, annoying stuff done for them.</p><p>Learn more about Vikram at <a href="http://www.Videosocials.net" target="_blank">www.Videosocials.net</a>.</p>]]></description><content:encoded><![CDATA[<p>Vikram Rajan is the co-founder of Videosocials, a video blogging system for lawyers, accountants, consultants &amp; coaches.</p><p>In today's episode of Smashing the Plateau, you will learn how you can use an easy system to create video content to increase your word-of-mouth referrals.</p><p><strong>Vikram and I discuss:</strong></p><ul><li>What he learned about marketing to a niche [06:47]</li><li>Understanding the pain points of your niche [07:59]</li><li>Why is content creation an important marketing activity when you are selling your expertise [10:03]</li><li>Why a system is important for creating content [15:59]</li><li>How to identify a good system for your business [17:23]</li></ul><br/><p>Vikram is also the founder of Videosocials’ VIP service: Video Interview Podcast management for those who want to "just show up at show time!" And have all the time-consuming, annoying stuff done for them.</p><p>Learn more about Vikram at <a href="http://www.Videosocials.net" target="_blank">www.Videosocials.net</a>.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-an-easy-system-to-create-video-content-featuring-vikram-rajan]]></link><guid isPermaLink="false">4aecf0df-7a23-4b41-b2e3-939fd2b14f01</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 08 Aug 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/ceac597d-9874-4bf6-aa85-94fb51e8b202/STP642-20Vikram-20Rajan.mp3" length="30439664" type="audio/mpeg"/><itunes:duration>31:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>642</itunes:episode><podcast:episode>642</podcast:episode><itunes:summary>Consistent content increases your word-of-mouth referrals.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/622b5259-38ec-46be-93f5-5d9b4af9adf1/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/622b5259-38ec-46be-93f5-5d9b4af9adf1/index.html" type="text/html"/></item><item><title>Why Your Vision Needs to be BIG Featuring Natalie Ledwell</title><itunes:title>Why Your Vision Needs to be BIG Featuring Natalie Ledwell</itunes:title><description><![CDATA[<p>Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.</p><p>In today's episode of Smashing the Plateau, you will learn how to identify your niche and create a BIG vision to turn it into reality.</p><p><strong>Natalie and I discuss:</strong></p><ul><li>How she found her audience [02:26]</li><li>Why personal development and mindset are her primary focus [03:15]</li><li>How to wind down activities as you are launching something new [05:46]</li><li>Why surrounding yourself with the right people is critical to your success [10:31]</li><li>The importance of a BIG vision [15:03]</li><li>How 50+ year old women can achieve success that fills their soul [16:45]</li></ul><br/><p>Learn more about Natalie at:&nbsp;</p><p><a href="https://mindmovies.com/" target="_blank">https://mindmovies.com/</a></p><p><a href="https://mindmovies.com/podcast/" target="_blank">https://mindmovies.com/podcast/</a></p><p><a href="https://personalgrowthstudies.com/" target="_blank">https://personalgrowthstudies.com/</a></p>]]></description><content:encoded><![CDATA[<p>Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.</p><p>In today's episode of Smashing the Plateau, you will learn how to identify your niche and create a BIG vision to turn it into reality.</p><p><strong>Natalie and I discuss:</strong></p><ul><li>How she found her audience [02:26]</li><li>Why personal development and mindset are her primary focus [03:15]</li><li>How to wind down activities as you are launching something new [05:46]</li><li>Why surrounding yourself with the right people is critical to your success [10:31]</li><li>The importance of a BIG vision [15:03]</li><li>How 50+ year old women can achieve success that fills their soul [16:45]</li></ul><br/><p>Learn more about Natalie at:&nbsp;</p><p><a href="https://mindmovies.com/" target="_blank">https://mindmovies.com/</a></p><p><a href="https://mindmovies.com/podcast/" target="_blank">https://mindmovies.com/podcast/</a></p><p><a href="https://personalgrowthstudies.com/" target="_blank">https://personalgrowthstudies.com/</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/why-your-vision-needs-to-be-big-featuring-natalie-ledwell]]></link><guid isPermaLink="false">817e63fe-9b2d-4bcf-9ba7-2dae44f9dc4f</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 01 Aug 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4697f31c-a96f-43b8-98ef-ea2cccc25d2d/STP641-20Natalie-20Ledwell.mp3" length="25981294" type="audio/mpeg"/><itunes:duration>26:53</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>641</itunes:episode><podcast:episode>641</podcast:episode><itunes:summary>Learn how to identify your niche and create a BIG vision to turn it into reality.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/0047017f-7886-4735-b69b-be403f06a318/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/0047017f-7886-4735-b69b-be403f06a318/index.html" type="text/html"/></item><item><title>How to Find a Niche that Sells Featuring Andrew Kamphey</title><itunes:title>How to Find a Niche that Sells Featuring Andrew Kamphey</itunes:title><description><![CDATA[<p>Andrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills.</p><p>In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche.</p><p><strong>Andrew and I discuss:</strong></p><ul><li>What caused his career to lead to google sheets [02:22]</li><li>How Andrew created a business around his google sheets niche [10:55]</li><li>How to persevere until you experience success [15:11]</li><li>What Andrew learned about building a niche offering [19:25]</li></ul><br/><p>Learn more about Andrew at <a href="https://bettersheets.co/" target="_blank">https://bettersheets.co</a>.</p>]]></description><content:encoded><![CDATA[<p>Andrew Kamphey had a very meandering career. He became a google sheets wizard and now sells a very lucrative niche offering based on his skills.</p><p>In today’s episode of Smashing the Plateau, you will learn the very simple process Andrew used to find his niche.</p><p><strong>Andrew and I discuss:</strong></p><ul><li>What caused his career to lead to google sheets [02:22]</li><li>How Andrew created a business around his google sheets niche [10:55]</li><li>How to persevere until you experience success [15:11]</li><li>What Andrew learned about building a niche offering [19:25]</li></ul><br/><p>Learn more about Andrew at <a href="https://bettersheets.co/" target="_blank">https://bettersheets.co</a>.</p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-find-a-niche-that-sells-featuring-andrew-kamphey]]></link><guid isPermaLink="false">4b1ea11c-15e6-41f0-a8c1-94c5e7cb7166</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 25 Jul 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/fd2d81c2-dda3-4107-8d50-d5fc3c67ed9d/STP640-20Andrew-20Kamphy.mp3" length="26447318" type="audio/mpeg"/><itunes:duration>27:22</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>640</itunes:episode><podcast:episode>640</podcast:episode><itunes:summary>Learn the very simple process Andrew used to find his google sheets niche.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee1e7ae5-b304-40ee-a920-eae887965318/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ee1e7ae5-b304-40ee-a920-eae887965318/index.html" type="text/html"/></item><item><title>How to Transform Content from Boring to Brilliant Featuring Tom Ruwitch</title><itunes:title>How to Transform Content from Boring to Brilliant Featuring Tom Ruwitch</itunes:title><description><![CDATA[<p>Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.</p><p><strong>Tom and I discuss:</strong></p><ul><li>Why he started Story Power Marketing&nbsp;[03:04]</li><li>Why he decided to focus on expert-based businesses&nbsp;[05:13]</li><li>Why relationships are so important&nbsp;[08:39]</li><li>How storytelling distinguishes you as an expert&nbsp;[16:12]</li></ul><br/><p>Learn more about Tom at:</p><p><a href="https://storypowermarketing.com/" target="_blank">https://storypowermarketing.com</a></p><p><a href="https://www.linkedin.com/in/tomruwitch/" target="_blank">https://www.linkedin.com/in/tomruwitch/</a></p><p><a href="mailto:tom@storypowermarketing.com" target="_blank">tom@storypowermarketing.com</a></p>]]></description><content:encoded><![CDATA[<p>Tom Ruwitch is founder and Chief Story Officer at Story Power Marketing. Coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck.</p><p>In today’s episode of Smashing the Plateau, you will learn how to transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.</p><p><strong>Tom and I discuss:</strong></p><ul><li>Why he started Story Power Marketing&nbsp;[03:04]</li><li>Why he decided to focus on expert-based businesses&nbsp;[05:13]</li><li>Why relationships are so important&nbsp;[08:39]</li><li>How storytelling distinguishes you as an expert&nbsp;[16:12]</li></ul><br/><p>Learn more about Tom at:</p><p><a href="https://storypowermarketing.com/" target="_blank">https://storypowermarketing.com</a></p><p><a href="https://www.linkedin.com/in/tomruwitch/" target="_blank">https://www.linkedin.com/in/tomruwitch/</a></p><p><a href="mailto:tom@storypowermarketing.com" target="_blank">tom@storypowermarketing.com</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-transform-content-from-boring-to-brilliant-featuring-tom-ruwitch]]></link><guid isPermaLink="false">350c3dd4-6290-4d81-89f6-4555a1418d53</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 18 Jul 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/4f791691-0acd-4c55-a9ae-2f744c270a74/STP639-20Tom-20Ruwitch.mp3" length="26115877" type="audio/mpeg"/><itunes:duration>27:02</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>639</itunes:episode><podcast:episode>639</podcast:episode><itunes:summary>Learn how to transform content from boring to brilliant.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/ea8e3d75-f13c-4c0d-b4b2-9d2fbe7d5ef3/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/ea8e3d75-f13c-4c0d-b4b2-9d2fbe7d5ef3/index.html" type="text/html"/></item><item><title>How to Build a Solo Marketing Strategy Business Featuring Eric Elam</title><itunes:title>How to Build a Solo Marketing Strategy Business Featuring Eric Elam</itunes:title><description><![CDATA[Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies.

In today's episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise.

<strong>Eric and I discuss:</strong>
<ul>
 	<li>His career journey</li>
 	<li>How Eric went out on his own</li>
 	<li>How long it took Eric to land his first client</li>
 	<li>We’re all product of our past environments</li>
 	<li>Why you need to invest in marketing during economic challenges</li>
 	<li>How to listen for your ideal client opportunity</li>
</ul><br/>
Eric's 3 decades plus career traversed from corporate side marketer to consultant to ad agency executive, then on to his current solopreneur role. Eric resides in Cincinnati, Ohio with his wife of 41 years, Cindy.

You can learn more about Eric at:

<a href="http://www.elamassociates.com/">www.elamassociates.com</a>

<a href="https://www.linkedin.com/in/elamassociates/">https://www.linkedin.com/in/elamassociates/</a>

<a href="https://twitter.com/ericelam">https://twitter.com/ericelam</a>

513-703-5334]]></description><content:encoded><![CDATA[Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies.

In today's episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise.

<strong>Eric and I discuss:</strong>
<ul>
 	<li>His career journey</li>
 	<li>How Eric went out on his own</li>
 	<li>How long it took Eric to land his first client</li>
 	<li>We’re all product of our past environments</li>
 	<li>Why you need to invest in marketing during economic challenges</li>
 	<li>How to listen for your ideal client opportunity</li>
</ul><br/>
Eric's 3 decades plus career traversed from corporate side marketer to consultant to ad agency executive, then on to his current solopreneur role. Eric resides in Cincinnati, Ohio with his wife of 41 years, Cindy.

You can learn more about Eric at:

<a href="http://www.elamassociates.com/">www.elamassociates.com</a>

<a href="https://www.linkedin.com/in/elamassociates/">https://www.linkedin.com/in/elamassociates/</a>

<a href="https://twitter.com/ericelam">https://twitter.com/ericelam</a>

513-703-5334]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-build-a-solo-marketing-strategy-business-featuring-eric-elam]]></link><guid isPermaLink="false">4b3787d3-8848-40f2-a1eb-88aa7e44d7d2</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 11 Jul 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/48ed1695-7ad1-4a3c-8fd6-1919529002f3/STP638-20Eric-20Elam.mp3" length="30826695" type="audio/mpeg"/><itunes:duration>31:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>638</itunes:episode><podcast:episode>638</podcast:episode><itunes:summary>In todays’ episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/047fea5a-a4cb-4c8f-a7fb-fc01c43ac105/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/047fea5a-a4cb-4c8f-a7fb-fc01c43ac105/index.html" type="text/html"/></item><item><title>How to Use LinkedIn to Build Your Consulting Business Featuring Marc Halpert</title><itunes:title>How to Use LinkedIn to Build Your Consulting Business Featuring Marc Halpert</itunes:title><description><![CDATA[<p>LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn.</p><p>In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience.</p><p><strong>Marc and I discuss:</strong></p><ul><li>How to increase your revenue [03:02]</li><li>How often you should update your profile [07:28]</li><li>How to get people to see your posts [09:40]</li><li>Quantity vs. structure in your activity [13:19]</li><li>Using non-text content [22:58]</li><li>Marc’s vision for LinkedIn [26:11]</li></ul><br/><p>Marc W. Halpert is a self-described “multi-preneur.” Since leaving the corporate finance world in 2001, Marc has started 3 companies, all of which he still operates.</p><p>In 2010, Marc started his third concurrent company, connect2collaborate, to spread his LinkedIn and networking evangelism to train and coach others. In all his LinkedIn training and coaching, he offers professionals the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are and why them vs. the competition.</p><p>For several months, Marc ranked among the top 5 list for fastest growth in number of followers among global LinkedIn coaches and trainers (#1 in August 2020!). He attributes that standing to consistently high-quality curated material and original thought leadership he shares daily on LinkedIn.</p><p>As a personal LinkedIn coach, he advises and mentors professionals to tell “why they do what they do” (not “what”) as he works with them to renovate their LinkedIn personal and company profiles.</p><p>As a LinkedIn trainer, Marc has been recognized as a high-energy speaker at national and regional Conferences, instructor to sales/marketing and HR/training departments at large and small professional service firms and businesses, and trainer in specialized groups of professionals such as associations.</p><p>Marc is a frequent podcast guest, has authored numerous articles on the latest LinkedIn techniques for self-branding in national publications, both in paper and online. He blogs every business day with a LinkedIn Nugget.</p><p>His book, <a href="https://www.amazon.com/Marc-W-Halpert/e/B07DHWJXGM?ref=sr_ntt_srch_lnk_1&amp;qid=1652216213&amp;sr=1-1" target="_blank">LinkedIn Marketing Strategies for Law and Professional Practices (2021 second edition, American Bar Association),</a> helps all types of professionals learn to better market themselves using the tools in LinkedIn.</p><p>Learn more about Marc at&nbsp;<a href="https://connect2collaborate.com/" target="_blank">https://connect2collaborate.com</a>, <a href="https://www.linkedin.com/in/marchalpert/" target="_blank">https://www.linkedin.com/in/marchalpert/</a>, <a href="https://twitter.com/marchalpert" target="_blank">https://twitter.com/marchalpert</a>, and <a href="https://www.facebook.com/connecttwocollaborate" target="_blank">https://www.facebook.com/connecttwocollaborate</a></p>]]></description><content:encoded><![CDATA[<p>LinkedIn trainer Marc Halpert helps consultants and professional service professionals build their thought leadership with LinkedIn.</p><p>In todays’ episode of Smashing the Plateau, you will learn how to be viewed on LinkedIn as a resource providing high-quality, consistent ideas to your audience.</p><p><strong>Marc and I discuss:</strong></p><ul><li>How to increase your revenue [03:02]</li><li>How often you should update your profile [07:28]</li><li>How to get people to see your posts [09:40]</li><li>Quantity vs. structure in your activity [13:19]</li><li>Using non-text content [22:58]</li><li>Marc’s vision for LinkedIn [26:11]</li></ul><br/><p>Marc W. Halpert is a self-described “multi-preneur.” Since leaving the corporate finance world in 2001, Marc has started 3 companies, all of which he still operates.</p><p>In 2010, Marc started his third concurrent company, connect2collaborate, to spread his LinkedIn and networking evangelism to train and coach others. In all his LinkedIn training and coaching, he offers professionals the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are and why them vs. the competition.</p><p>For several months, Marc ranked among the top 5 list for fastest growth in number of followers among global LinkedIn coaches and trainers (#1 in August 2020!). He attributes that standing to consistently high-quality curated material and original thought leadership he shares daily on LinkedIn.</p><p>As a personal LinkedIn coach, he advises and mentors professionals to tell “why they do what they do” (not “what”) as he works with them to renovate their LinkedIn personal and company profiles.</p><p>As a LinkedIn trainer, Marc has been recognized as a high-energy speaker at national and regional Conferences, instructor to sales/marketing and HR/training departments at large and small professional service firms and businesses, and trainer in specialized groups of professionals such as associations.</p><p>Marc is a frequent podcast guest, has authored numerous articles on the latest LinkedIn techniques for self-branding in national publications, both in paper and online. He blogs every business day with a LinkedIn Nugget.</p><p>His book, <a href="https://www.amazon.com/Marc-W-Halpert/e/B07DHWJXGM?ref=sr_ntt_srch_lnk_1&amp;qid=1652216213&amp;sr=1-1" target="_blank">LinkedIn Marketing Strategies for Law and Professional Practices (2021 second edition, American Bar Association),</a> helps all types of professionals learn to better market themselves using the tools in LinkedIn.</p><p>Learn more about Marc at&nbsp;<a href="https://connect2collaborate.com/" target="_blank">https://connect2collaborate.com</a>, <a href="https://www.linkedin.com/in/marchalpert/" target="_blank">https://www.linkedin.com/in/marchalpert/</a>, <a href="https://twitter.com/marchalpert" target="_blank">https://twitter.com/marchalpert</a>, and <a href="https://www.facebook.com/connecttwocollaborate" target="_blank">https://www.facebook.com/connecttwocollaborate</a></p>]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-use-linkedin-to-build-your-consulting-business-featuring-marc-halpert]]></link><guid isPermaLink="false">f068b30b-3d4b-4d80-aad3-5d68818bac6e</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 04 Jul 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/e47551b7-c3c9-4d84-845c-d6fd5d56e33c/STP637-20Marc-20Halpert.mp3" length="30826277" type="audio/mpeg"/><itunes:duration>31:56</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>637</itunes:episode><podcast:episode>637</podcast:episode><itunes:summary>Marc W. Halpert is a self-described “multi-preneur.” Since leaving the corporate finance world in 2001, Marc has started 3 companies, all of which he still operates.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/572ca6b1-234e-4fae-918d-53e6b6a5253d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/572ca6b1-234e-4fae-918d-53e6b6a5253d/index.html" type="text/html"/></item><item><title>How to Sell Your Expertise as a Consultant Featuring Craig Swanson</title><itunes:title>How to Sell Your Expertise as a Consultant Featuring Craig Swanson</itunes:title><description><![CDATA[Craig is a Former IT Consultant, Co-Founder of CreativeLive, and Seattle EO Accelerator Chair

<strong>We discuss:</strong>
<ul>
 	<li>How Craig learned to sell consulting services</li>
 	<li>How to have a sales mindset</li>
 	<li>Where to create the boundary between what you give away and what you charge for</li>
 	<li>How employee vs. consulting behavior impacts your sales ability</li>
 	<li>How to turn a surface-level question into a sales conversation</li>
 	<li>Finding out how much a prospect really wants to solve a problem</li>
 	<li>How you can leave a job and start selling yourself as a consultant</li>
</ul><br/>
Craig Co-Founded CreativeLive, and he is now the Seattle EO Accelerator Chair.

Learn more about Craig at https://craigswanson.org, and on <a href="https://www.linkedin.com/in/creativelive/" target="_blank" rel="noopener noreferrer">LinkedIn</a>.]]></description><content:encoded><![CDATA[Craig is a Former IT Consultant, Co-Founder of CreativeLive, and Seattle EO Accelerator Chair

<strong>We discuss:</strong>
<ul>
 	<li>How Craig learned to sell consulting services</li>
 	<li>How to have a sales mindset</li>
 	<li>Where to create the boundary between what you give away and what you charge for</li>
 	<li>How employee vs. consulting behavior impacts your sales ability</li>
 	<li>How to turn a surface-level question into a sales conversation</li>
 	<li>Finding out how much a prospect really wants to solve a problem</li>
 	<li>How you can leave a job and start selling yourself as a consultant</li>
</ul><br/>
Craig Co-Founded CreativeLive, and he is now the Seattle EO Accelerator Chair.

Learn more about Craig at https://craigswanson.org, and on <a href="https://www.linkedin.com/in/creativelive/" target="_blank" rel="noopener noreferrer">LinkedIn</a>.]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-sell-your-expertise-as-a-consultant-featuring-craig-swanson]]></link><guid isPermaLink="false">20e5a497-b373-438d-ab77-b38f5d6275d7</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 27 Jun 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/895d51a8-cb0a-4ff3-bb9b-8b2bc512d313/STP636-20Craig-20Swanson.mp3" length="25962486" type="audio/mpeg"/><itunes:duration>26:52</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>636</itunes:episode><podcast:episode>636</podcast:episode><itunes:summary>Learn to have a sales mindset, stop giving away your expertise and make more money.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/e4a041e5-1895-452b-acd3-4b7bf0fb286d/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/e4a041e5-1895-452b-acd3-4b7bf0fb286d/index.html" type="text/html"/></item><item><title>How to Figure It Out as You Go Featuring Julie DeLucca-Collins</title><itunes:title>How to Figure It Out as You Go Featuring Julie DeLucca-Collins</itunes:title><description><![CDATA[Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®.

<strong>We discuss:</strong>
<ul>
 	<li>A journey of a teacher to the corporate world [02:28]</li>
 	<li>The planner without a real solid plan [06:18]</li>
 	<li>Mr. Google as a good ally in the career journey [10:51]</li>
 	<li>The fear of talking to your first potential client [12:29]</li>
 	<li>When price is rarely the issue [15:50]</li>
 	<li>Why you should make your pricing packages sexy [17:24]</li>
 	<li>A referral from a superfan [19:18]</li>
 	<li>How to overcome the drama that might come with being an entrepreneur [20:25]</li>
</ul><br/>
As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you've imagined).

Learn more about Julie at <a href="https://www.goconfidentlycoaching.com/" target="_blank" rel="noopener">https://www.goconfidentlycoaching.com</a>.]]></description><content:encoded><![CDATA[Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®.

<strong>We discuss:</strong>
<ul>
 	<li>A journey of a teacher to the corporate world [02:28]</li>
 	<li>The planner without a real solid plan [06:18]</li>
 	<li>Mr. Google as a good ally in the career journey [10:51]</li>
 	<li>The fear of talking to your first potential client [12:29]</li>
 	<li>When price is rarely the issue [15:50]</li>
 	<li>Why you should make your pricing packages sexy [17:24]</li>
 	<li>A referral from a superfan [19:18]</li>
 	<li>How to overcome the drama that might come with being an entrepreneur [20:25]</li>
</ul><br/>
As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you've imagined).

Learn more about Julie at <a href="https://www.goconfidentlycoaching.com/" target="_blank" rel="noopener">https://www.goconfidentlycoaching.com</a>.]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-to-figure-it-out-as-you-go-featuring-julie-delucca-collins]]></link><guid isPermaLink="false">4c65a948-1a0b-44ff-a97d-86b337e33a36</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 20 Jun 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/97442abb-3026-4927-88f8-b42e49d92fe5/STP635-20Julie-20DeLucca-Collins.mp3" length="26047749" type="audio/mpeg"/><itunes:duration>26:57</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>635</itunes:episode><podcast:episode>635</podcast:episode><itunes:summary>Julie DeLucca-Collins knew that hesitating would make it harder to leave her corporate career and start her business. In today’s episode, Julie shares how she turned her business vision into reality.</itunes:summary></item><item><title>How Long Does It Take to Become Famous? Featuring Maria Rosati</title><itunes:title>How Long Does It Take to Become Famous? Featuring Maria Rosati</itunes:title><description><![CDATA[Maria Rosati is the founder and CEO of Eminence Communications - a boutique advisory working with change makers to build brands and corporate reputations.

<strong>We discuss:</strong>
<ul>
 	<li>How to [re]embrace your individualism [02:40]</li>
 	<li>The people that [don’t] want to be a cog in the wheel [05:30]</li>
 	<li>A mental equation to help you know if entrepreneurship is for you [08:38]</li>
 	<li>Women in corporate communication who are past the age of 60 [10:20]</li>
 	<li>What it feels like to take control of your destiny [13:11]</li>
 	<li>When entrepreneurs should turn the lights out and shut the door [15:47]</li>
 	<li>The power of community to test your idea [17:58]</li>
 	<li>The difference between having the business come to you through referrals versus selling [20:19]</li>
 	<li>Right and wrong ways to build a personal brand [21:54]</li>
</ul><br/>
Learn more about Maria at <a href="https://www.eminencenyc.com/" target="_blank" rel="noopener noreferrer">www.eminencenyc.com</a> and <a href="https://www.linkedin.com/in/maria-rosati" target="_blank" rel="noopener noreferrer">LinkedIn</a>.]]></description><content:encoded><![CDATA[Maria Rosati is the founder and CEO of Eminence Communications - a boutique advisory working with change makers to build brands and corporate reputations.

<strong>We discuss:</strong>
<ul>
 	<li>How to [re]embrace your individualism [02:40]</li>
 	<li>The people that [don’t] want to be a cog in the wheel [05:30]</li>
 	<li>A mental equation to help you know if entrepreneurship is for you [08:38]</li>
 	<li>Women in corporate communication who are past the age of 60 [10:20]</li>
 	<li>What it feels like to take control of your destiny [13:11]</li>
 	<li>When entrepreneurs should turn the lights out and shut the door [15:47]</li>
 	<li>The power of community to test your idea [17:58]</li>
 	<li>The difference between having the business come to you through referrals versus selling [20:19]</li>
 	<li>Right and wrong ways to build a personal brand [21:54]</li>
</ul><br/>
Learn more about Maria at <a href="https://www.eminencenyc.com/" target="_blank" rel="noopener noreferrer">www.eminencenyc.com</a> and <a href="https://www.linkedin.com/in/maria-rosati" target="_blank" rel="noopener noreferrer">LinkedIn</a>.]]></content:encoded><link><![CDATA[https://smashingtheplateau.com/how-long-does-it-take-to-become-famous-featuring-maria-rosati]]></link><guid isPermaLink="false">7228bc40-9697-4856-8c80-2dc09d688fbb</guid><itunes:image href="https://artwork.captivate.fm/f4b9c7de-e1eb-41f2-bb58-31bc591708d5/stp_logo.jpg"/><pubDate>Mon, 13 Jun 2022 03:00:00 -0400</pubDate><enclosure url="https://podcasts.captivate.fm/media/eac2131a-1f38-4b6d-af6c-2ceb3d050d50/STP634-20Maria-20Rosati.mp3" length="26159762" type="audio/mpeg"/><itunes:duration>27:04</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:episode>634</itunes:episode><podcast:episode>634</podcast:episode><itunes:summary>When you are selling your own services, you are trying to become better known in your niche. In today’s episode of Smashing the Plateau, Maria shares how to promote your own personal brand, so that you can be more successful in your consulting business.</itunes:summary><podcast:transcript url="https://transcripts.captivate.fm/transcript/fb242908-b5c6-4c42-8527-311fdd3502d7/transcript.srt" type="application/srt" rel="captions"/><podcast:transcript url="https://transcripts.captivate.fm/transcript/fb242908-b5c6-4c42-8527-311fdd3502d7/index.html" type="text/html"/></item></channel></rss>