Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Fix Your LinkedIn Company Page: 3 Mistakes to Avoid

Thu, 02 Apr 2026 05:00:00 +1100

Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.

From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track.

If your content feels off, your results aren’t where they should be, or you’re constantly pulled in different directions internally, this episode will help you refocus on what actually works.

Key moments in this episode -

00:00 Fix your LinkedIn Company Page fast

02:35 Ghost Town Company Page

04:45 Internal Newsletter Company Page

07:37 Product Dump Company Page

10:22 Bringing it all together

11:10 Final advice & next steps

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

#LinkedIn #CompanyPages #B2BMarketing2026

LinkedIn Just Changed It's Home Feed (This Changes Everything)

Tue, 24 Mar 2026 05:00:00 +1100

On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.

Key moments in this episode -

00:00 LinkedIn’s feed has changed (March 2026)

02:00 The biggest shift in the LinkedIn Home Feed

04:00 How LinkedIn now reads your behaviour over time

06:30 LinkedIn Home Feed for LinkedIn users

08:30 LinkedIn Home Feed for Company Pages

11:00 Why clarity beats volume on LinkedIn

13:00 Practical ways to take advantage of the new feed

17:00 Strategy wins again

What You'll Learn

How LinkedIn’s feed now matches content to professional interests
Why your behaviour is shaping what LinkedIn shows you
What this means for your LinkedIn profile and Company Page
How to create content the algorithm can understand and distribute
Why clarity, consistency and expertise matter more than ever
Simple ways to train the feed to work in your favour

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260324_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

#LinkedIn #B2BMarketing #LinkedInNewFeature

Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?

Wed, 18 Mar 2026 05:00:00 +1100

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?

You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it.

If you’re a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.

Key moments in this episode -

00:00 Employee Advocacy or Pod

03:20 What Engagement Pods Are

05:58 Employee Advocacy Defined

08:11 Slack Swarm Debate

10:19 Where I Draw the Line

13:55 Zooming Out to Goals

15:38 Employee Advocacy Reality Check

17:23 Final Takeaways

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

#EmployeAdvocacy #LinkedIn #B2BMarketing

How to Get Your B2B Brand Cited by LLMs Using LinkedIn (Without Falling for the Hype)

Thu, 12 Mar 2026 05:00:00 +1100

LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.

In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy.

Key moments in this episode -

00:00 LinkedIn AI citations — what's the real story?

01:30 Two LinkedIn AI research studies you need to know

03:00 LinkedIn is cited (but here's the catch)

05:00 Not all LinkedIn content performs the same

06:30 Why LinkedIn Company Pages outperform profiles

08:00 The 3 fundamentals AI needs to cite your brand

11:00 Practical tips to boost your LinkedIn AI visibility

13:30 How to check if your LinkedIn content is indexed

Find all the details in this week's newsletter

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260310_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons

Thu, 05 Mar 2026 05:00:00 +1100

Most corporate LinkedIn strategies underperform because social teams are brought in too late.

In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.

Topics include corporate social strategy, LinkedIn marketing for B2B, employee advocacy, organic and paid LinkedIn strategies, and how marketing teams can better align campaigns with social from the start.

Key moments in this episode -

00:00 – Why corporate LinkedIn strategies underperform

01:05 – Defining high-performing corporate social in B2B

03:10 – Why brand impact matters more than leads

06:20 – Why creative and message drive campaign success

10:35 – The “just post this” problem for social teams

13:05 – Why trade show social posts usually fail

18:45 – Employee advocacy and LinkedIn visibility

20:30 – Combining organic and paid LinkedIn strategies

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260303_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus

Thu, 26 Feb 2026 05:00:00 +1100

Is B2B marketing serving customers… or dashboards?

In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow.

If you’ve ever felt like you’re busy but not aligned — this episode will resonate.

Michelle and Moni unpack where marketing may have drifted, why attribution isn’t the safety net we think it is, and how returning to customer understanding changes everything — including your LinkedIn strategy.

This is not about creating more content. It’s about creating better direction.

Key moments in this episode -

00:00 – Why marketing may have drifted away from customers

02:10 – Stakeholder pressure vs customer focus

04:30 – The real power of niching (and why teams avoid it)

09:05 – How MQL obsession shrinks marketing’s role

15:40 – Why marketing attribution doesn’t tell the full story

18:30 – Offline influence, word of mouth & what dashboards miss

24:15 – The most misunderstood B2B buying statistic

28:00 – What true customer understanding really looks like

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260224_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

How To Build Real Authority On LinkedIn (Without Faking It)

Wed, 18 Feb 2026 05:00:00 +1100

Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you.

We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.

Key moments in this episode -

0:00 Fake It Till You Make It on LinkedIn: The Real Cost

01:27 Why Marketers Are Struggling on LinkedIn

04:27 Overwhelming Reality of Modern Marketing

05:43 What You Actually Need to Succeed

06:10 Why Generic/AI-Generated Strategies Can Lead You Astray

07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)

09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support

10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

How To Build a LinkedIn Company Page That Actually Grows

Wed, 11 Feb 2026 05:00:00 +1100

If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page.

Key moments in this episode -

00:00 Introduction: Is Your Company Page Built to Grow?

01:10 Understanding the Four C's Framework

04:09 Clarity: Defining Ownership and Audience

06:19 Content: Crafting Engaging Posts

09:32 Community: Building Connections and Engagement

13:49 Cadence: Maintaining Consistency and Reporting

15:27 Conclusion: Implementing the Four C's for Success

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

360Brew Explained. Why Reach No Longer Matters on LinkedIn

Thu, 05 Feb 2026 05:00:00 +1100

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?

Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.

In this episode, you’ll learn:

What 360Brew really is (and what it isn’t)
How LinkedIn evaluates content signals today
Whether 360Brew changes reach or visibility
What 360Brew means for B2B marketers and Company Pages
Why strategy, relevance, and consistency still beat hacks

Key moments in this episode -

00:00 Introduction to LinkedIn's 360Brew

03:06 Understanding 360Brew: What It Is and Why It Matters

06:15 How 360Brew Works: A Deep Dive

07:49 Impact of 360Brew on Reach and Visibility

11:26 360Brew for B2B Marketers: Key Insights

15:06 Company Pages and 360Brew: Best Practices

18:00 Employee Advocacy in the Age of 360Brew

20:05 Posting Strategies and Formats on LinkedIn

21:47 Rapid Myth Busting and Final Thoughts

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

CONNECT WITH MICHELLE J RAYMOND

#LinkedIn #B2BMarketing #LinkedInAlgorithm

Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)

Tue, 27 Jan 2026 05:00:00 +1100

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.

Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.

Key moments in this episode -

00:00 The Alignment Problem in Employee Advocacy

00:47 The Human Side of LinkedIn

01:26 Leadership Perspective on LinkedIn

05:31 Employee Perspective on LinkedIn

09:02 The Power of Communication

11:20 Alignment and Activation

14:25 Clarity and Confidence

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

#LinkedIn #EmployeeAdvocacy #B2BMarketing

LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing

Wed, 21 Jan 2026 05:00:00 +1100

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.

In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.

If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.

Key moments in this episode -

00:00 – Why LinkedIn Company Pages fail

02:00 – Copying LinkedIn creators won't help your Page

04:00 – Stop Neglecting Your LinkedIn Company Page

06:00 – Content That Works on LinkedIn Company Pages

09:00 – LinkedIn Page advocacy for Company Page growth

11:00 – How To Use Your LinkedIn Page Best

13:00 – Templated Content Doesn't Work On Company Pages

14:00 – Smart LinkedIn experiments for Company Pages

15:00 – Build a Niche Audience for Your LinkedIn Page

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

#LinkedIn #LinkedInCompanyPages #B2BMarketing

LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

Thu, 15 Jan 2026 05:00:00 +1100

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.

Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts.

This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.

Key moments in this episode -

00:00 Introduction: New Year, New Playbook

01:04 Reflecting on LinkedIn Changes in 2025

01:34 Understanding the 360Brew LinkedIn Algorithm

03:41 Key Shifts in LinkedIn's Platform

07:42 The Importance of a Strong LinkedIn Strategy

11:06 Revamping Your LinkedIn Presence

13:44 The Power of Two: Company Pages and Employees

16:36 Final Thoughts and Looking Ahead

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

What Brain Science Teaches Us About LinkedIn Marketing

Wed, 07 Jan 2026 05:00:00 +1100

What does brain science really teach us about LinkedIn marketing for B2B marketers?

In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.

You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.

If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.

Key moments in this episode -

00:00 LinkedIn Marketing Myths in B2B

02:50 Emotion and Decision-Making in LinkedIn Marketing

05:45 Fear, FOMO, and Loss Aversion on LinkedIn

08:20 Repetition and Trust in LinkedIn Marketing

11:35 LinkedIn’s Shift from Reach to Relevance

14:50 Niche LinkedIn Marketing for B2B Growth

18:15 Reducing Friction in LinkedIn Marketing Content

22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn

25:45 One LinkedIn Marketing Change B2B Marketers Should Make

29:10 The Future of LinkedIn Marketing for B2B Brands

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

Metricool Social Media Study 2026

The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo

Thu, 18 Dec 2025 15:34:00 +1100

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.

In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.

They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.

You’ll learn:

Why LinkedIn strategy must align with real marketing fundamentals
How brand and relevance drive better B2B outcomes on LinkedIn
What role LinkedIn should play in your wider marketing mix
How to prepare your LinkedIn marketing for 2026 with confidence

If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.

Key moments in this episode -

00:00 – The B2B Marketing Reset for 2026

02:15 – Why AI Is Hurting LinkedIn Strategy

09:30 – Bringing Brand Back to LinkedIn

16:10 – Rethinking LinkedIn’s Role in B2B Marketing

21:40 – Aligning Marketing Strategy and LinkedIn

26:40 – How to Prepare Your LinkedIn Strategy for 2026

30:15 – Final Advice for B2B Marketers

Connect with Bec Chappell on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#b2bmarketing #linkedin #linkedinmarketing

The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026

Wed, 10 Dec 2025 17:25:00 +1100

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.

In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.

Key moments in this episode -

00:00 — The wild year LinkedIn kept us guessing

01:00 — Why LinkedIn impressions no longer mean success

03:00 — The shift toward relevance + intent metrics

06:00 — The rise of comments as a powerful visibility tool

10:00 — Company Page Premium: worth it or not?

14:00 — Social selling gets harder as spam increases

18:00 — The unexpected decline of video content

22:00 — LinkedIn moves from networking to discovery

24:00 — What B2B marketers must focus on in 2026

25:00 — Michelle’s final advice for staying consistent and effective

🧠 Key Takeaways

Stop chasing impressions. Start designing content that earns Saves.
Comments = visibility, trust, and relationships. Prioritise them.
Premium for Pages can now function like a true landing page tool.
AI-driven spam and automation have made rapport more important than ever.
Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.
Consistency and community beat every algorithm shift.

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#LinkedIn #B2BMarketing2026

LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know

Thu, 04 Dec 2025 13:29:00 +1100

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”

In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.

If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.

Key moments in this episode -

00:00 Guest Intro - Zoe Bermant

03:19 The Decline of Company Page Reach

04:54 Strategies to Navigate Reduced Reach

05:44 The Role of LinkedIn Premium

06:23 The Importance of Organic Content and Boosting

08:59 LinkedIn Company Pages Premium: Features and Benefits

28:49 Challenges and Solutions for Social Media Managers

35:32 Final Thoughts

Connect with Zoe Bermant on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert

Mon, 24 Nov 2025 15:53:00 +1100

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions.

Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.

Key moments in this episode -

00:00 Why your LinkedIn posts aren’t converting

03:12 The beige content problem in B2B marketing

07:40 How AI-generated copy creates LinkedIn sameness

11:05 Writing for one LinkedIn buyer persona

14:22 High-impact LinkedIn hooks and copywriting frameworks

17:58 Why your audience still doesn’t know what you do

21:44 Fixing weak LinkedIn calls to action

25:33 The biggest B2B marketing truth for conversion

Connect with Sarra Richmond on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251125_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works

Thu, 20 Nov 2025 17:54:00 +1100

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.

In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.

Key moments in this episode -

00:00 Introduction

02:38 Michaela Alexis's LinkedIn Journey

06:15 Building Career Insurance

09:01 The Importance of Vulnerability

14:59 Overcoming Perfectionism

25:15 Current LinkedIn Strategies

32:07 Networking for the Socially Anxious

33:36 Conclusion and Holiday Wishes

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251118_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Social Media Customer Care: Best Practices Every B2B Brand Should Use

Thu, 13 Nov 2025 22:06:00 +1100

B2B buyers expect fast, human, helpful responses on social media and most brands are failing.

In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.

Key moments in this episode -

00:00 Defining Social Customer Care

03:15 The Importance of Brand Conversations

04:47 Creating Engaging Content

07:00 Leveraging Social Media for Business Growth

08:27 Practical Tips for Social Media Engagement

22:00 The Role of AI in Social Customer Care

28:35 Final Thoughts

Connect with Brooke B. Sellas on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251111_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform

Wed, 05 Nov 2025 14:11:00 +1100

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.

No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.

💥 Expect:

The untold truth behind what really works on LinkedIn in 2025
Why I almost quit (and what brought me back)
How podcasting became my #1 source of leads after 100 “meh” episodes
The surprising shifts I’ve made as a B2B marketer in a post-2024 LinkedIn world
What I’d do differently if I had to start from zero again

If you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you.

❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked.

Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today.

If this episode gives you an aha moment, reach out on LinkedIn and say hi.

Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251104_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Why Your LinkedIn Posts Aren’t Being Seen (and How to Fix It)

Wed, 29 Oct 2025 13:21:00 +1100

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.

In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.

Key moments in this episode -

00:00 LinkedIn Impressions Are Down

04:28 Three Things to Ditch on LinkedIn

10:13 Three Things to Double Down on LinkedIn

18:56 LinkedIn Content Action Plan

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251028_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

The B2B Growth Mistake: Focusing on Tools Instead of Customers

Thu, 23 Oct 2025 21:30:00 +1100

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.

Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.

If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace them

Key moments in this episode -

00:00 The MarTech Distraction

00:47 Reflecting on LinkedIn Strategies

04:28 The MarTech Trap

08:39 Customer-Centric Approach

13:37 Practical Steps to Refocus on Customers

18:58 Building a Strong LinkedIn Strategy

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251021_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

What To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan)

Wed, 15 Oct 2025 05:00:00 +1100

Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice.

Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions.

Listen till the end for actionable advice to stay top of mind with B2B buyers and decision-makers.

Key moments in this episode -

00:00 The Importance of Staying Active on LinkedIn

03:50 Current Market Conditions and LinkedIn's Role

05:17 The Power of Consistency on LinkedIn

08:11 Your 15-Minute Daily LinkedIn Plan

10:35 Taking Control of Your LinkedIn Success

11:39 Take Action and Share Success

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251014_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

How To Make The LinkedIn Algorithm Work For You (Not Against You)

Wed, 08 Oct 2025 13:26:00 +1100

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.

If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engine

Key moments in this episode -

00:00 Navigating the LinkedIn Algorithm

01:53 Understanding the LinkedIn Algorithm Changes

04:23 Old vs. New LinkedIn Algorithm

07:48 Proactive vs. Passive LinkedIn Usage

09:42 Optimising Your LinkedIn Profile

12:31 Effective LinkedIn Posting Strategies

15:17 Taking Control of Your LinkedIn Experience

📌 The Unofficial LinkedIn Algorithm Report by Christopher Penn

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251007_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

CONNECT WITH MICHELLE J RAYMOND

What Really Grows Your LinkedIn? Posts, Comments or DMs?

Wed, 01 Oct 2025 11:36:00 +1100

Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages.

Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals.

Tune in to refine your LinkedIn strategy and start seeing real growth.

Key moments in this episode -

00:00 LinkedIn for Business Growth

00:52 The Impact of LinkedIn's Algorithm Changes

03:30 Pros and Cons of Posting Content on LinkedIn

06:13 The Power of Commenting on LinkedIn

08:44 Effective Use of Direct Messages on LinkedIn

12:15 Finding the Right Mix

15:46 Share Your LinkedIn Strategies

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)

Thu, 25 Sep 2025 15:01:00 +1100

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started.

Key moments in this episode -

00:00 Overcoming LinkedIn Posting Anxiety

01:17 The Power of Mindset in LinkedIn Success

02:39 Common Fears Holding You Back

07:57 Shifting Focus to Overcome Fear

10:33 Making Your First LinkedIn Post

11:54 Michelle's Journey

13:36 Final Thoughts

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250923_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

Mon, 08 Sep 2025 21:30:00 +1100

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.

Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.

Key moments in this episode -

00:00 Navigating the Content Landscape

00:41 Newsletter Recap

01:51 LinkedIn Newsletters: Benefits and Growth

02:25 Challenges with Email Newsletters

07:10 Substack: The New Contender

13:15 Leveraging LinkedIn Newsletters for Growth

18:24 Final Thoughts

To learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2b

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Sell More By Writing Better LinkedIn DMs People Want to Read

Wed, 03 Sep 2025 05:00:00 +1100

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start.

Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.

Key moments in this episode -

00:00 The LinkedIn DM Dilemma

00:33 The Problem with LinkedIn DMs

03:50 What Makes a Bad LinkedIn DM?

07:29 The Importance of Slowing Down

08:19 Don't Skip Rapport Building

14:42 The C.A.R.E Framework

17:35 Slow Down to Build Trust

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

LinkedIn Marketing for Small Businesses: Profile vs. Company Page

Wed, 27 Aug 2025 00:15:00 +1100

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business.

LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.

Key moments in this episode -

00:00 LinkedIn Marketing for Small Businesses

00:52 LinkedIn Profile vs. Company Page

01:12 Understanding the Power of Two

05:46 Practical LinkedIn Tips for Small Business Owners

06:59 Setting Your LinkedIn Strategy

10:44 Real-World Application: Michelle's Experience

16:04 Final Thoughts

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

How to Use AI and Automation on LinkedIn Without Getting Banned

Tue, 19 Aug 2025 21:23:00 +1100

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.

Key moments in this episode -

00:00 AI and Automation on LinkedIn

00:32 The Rise and Fall of AI Hype

02:52 Understanding LinkedIn's User Agreement

06:41 The Dangers of Automation Abuse

10:59 Safe Tools for LinkedIn Marketing

17:16 Creating an AI Social Media Policy

LinkedIn User Agreement

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)

Tue, 12 Aug 2025 20:30:00 +1100

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.

If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.

🔥 What You’ll Learn

00:00 Intro – Why B2B marketers can’t afford to blend in

01:42 The “Sea of Sameness” problem

04:15 Why LinkedIn’s Company Pages still matter in 2025

07:32 Balancing brand building vs demand generation

10:05 Memory-building tactics B2B marketers overlook

13:48 The biggest opportunity on LinkedIn right now

16:22 How to make your B2B brand famous

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

CONNECT WITH MICHELLE J RAYMOND

CONNECT WITH TY HEATH

#LinkedIn #B2BMarketing #Branding

The New LinkedIn Strategy Every B2B Brand Needs

Mon, 04 Aug 2025 10:42:00 +1100

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success.

Perfect for Company Page Admins and Social Media Managers looking to stay ahead.

Key moments in this episode -

00:00 LinkedIn Algorithm Shift June 2025

00:57 Impact on LinkedIn Company Pages

03:20 Recent Changes and Challenges

06:41 Broken Strategies in Company Pages

12:57 P.A.G.E Advocacy Framework

16:53 Wrap Up & Homework

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Algorithm Changed. Use This NEW Content Strategy.

Wed, 30 Jul 2025 10:10:00 +1100

Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.

Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode -

00:00 Recap of LinkedIn Algorithm Changes

04:18 3 Essential Content Types for LinkedIn in 2025

06:10 Polls: The Engagement Booster

08:01 LinkedIn Lives: Building Community in Real-Time

10:27 LinkedIn Newsletters

13:11 Creating a Repeatable Content Strategy

19:08 Final Thoughts

For all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/

CONNECT WITH MICHELLE J RAYMOND

#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing

LinkedIn Algorithm Just Changed. Here's What Works Now

Wed, 23 Jul 2025 00:15:00 +1100

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead.

Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025.

Key moments in this episode -

00:00 The Changing LinkedIn Landscape

02:40 Understanding LinkedIn's Vision and Mission

03:37 The Shift to Pay-to-Play on LinkedIn

06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know

11:29 New LinkedIn Features

15:43 Strategy Over Features

18:14 Recommendations

CONNECT WITH MICHELLE J RAYMOND

Register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Business Growth on LinkedIn Starts With This

Wed, 16 Jul 2025 03:00:00 +1100

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together.

Key moments in this episode -

00:00 Why Your LinkedIn Strategy Isn't Working

01:09 Common Issues with B2B LinkedIn Strategies

05:31 The Power of Alignment

07:26 Improve Your LinkedIn Results

11:05 Shared LinkedIn KPIs

12:50 LinkedIn B2B Strategy Fails

14:03 Grow by Working Together

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/WSGMKZ

Why Your Team Isn't Posting On LinkedIn (And How to Fix It)

Wed, 09 Jul 2025 09:41:00 +1100

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success.

Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training.

Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort.

Key moments in this episode -

0:00 The LinkedIn Myth

00:56 The Reality of LinkedIn for Teams

02:10 Challenges in Employee Advocacy on LinkedIn

02:56 Setting Your Team Up for Success

05:44 Addressing Internal Barriers

10:26 Culture Before Content

13:20 Practical Tips for LinkedIn Success

16:34 The Value of LinkedIn Training and Support

18:21 Achieving B2B LinkedIn Success

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2

#LinkedIn #EmployeeAdvocacy #SocialSelling

Why Noone Buys From Your LinkedIn Posts (Non Cringe Fix)

Sun, 06 Jul 2025 14:48:00 +1100

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.

Key moments in this episode -

00:00 Overcoming the Fear of Sales Posts on LinkedIn

00:47 The Misconceptions About Selling on LinkedIn

05:30 Mindset Matters

10:04 The Consequences of Avoiding LinkedIn Sales Posts

14:09 The Non-Cringe Guide to LinkedIn Sales Posts

17:03 Mastering Sales Copywriting Frameworks

20:07 The Power of Copywriting in LinkedIn Sales

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2

The Real Reason Your B2B LinkedIn Posts Are Getting Ignored (With Fixes)

Fri, 27 Jun 2025 12:15:00 +1100

Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.

Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.

Key moments in this episode -

00:00 Playing It Safe on LinkedIn

00:36 The State of LinkedIn Content

01:45 The Problem with Most LinkedIn Content

03:50 Creating Engaging LinkedIn Content: The Hook

06:43 Be Authentic

09:10 Practical Tips to Improve Your LinkedIn Content

11:12 Stand Out by Being Contrarian

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250624_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

#LinkedIn #B2BMarketing #ContentMarketing

What Really Happens When You Take a Break from LinkedIn

Sun, 22 Jun 2025 13:30:00 +1100

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.

Key moments in this episode -

00:00 The guilt of going quiet on LinkedIn

03:40 Fear vs reality: Will the LinkedIn algorithm punish you?

06:15 What happened to reach and engagement after the break

08:22 LinkedIn relationships matter more than the algorithm

10:10 Advice for LinkedIn creators worried about stepping back

11:35 Reframing LinkedIn consistency: quality over quantity

13:20 Permission to pause

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250617_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

Don't Fall For These "Smart" LinkedIn Tactics

Wed, 11 Jun 2025 05:30:00 +1100

Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.

Key moments in this episode -

00:00 Intro Guest - Scott Aaron

01:47 The Problem with LinkedIn Engagement Pods

05:06 Spotting Fake Engagement on LinkedIn

12:28 The Temptation and Pitfalls of Buying LinkedIn Followers

20:14 The Dangers of Rented Accounts and Data Scraping

25:39 Risks of Automation Tools on LinkedIn

31:22 Final Thoughts

Scott Aaron on LinkedIn

The Power of LinkedIn Company Pages - Networking and Marketing Made Simple

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250610_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

#LinkedIn #LinkedInScams #B2BMarketing

Why Your LinkedIn Company Page Isn't Working (Plus 5 Quick Fixes)

Wed, 04 Jun 2025 01:00:00 +1100

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.

Key moments in this episode -

00:00 Why Your LinkedIn Company Page is Invisible

02:17 Unoptimised LinkedIn Page Setup

04:10 Boring LinkedIn Company Page Content

06:23 LinkedIn Unoriginal Content

08:40 Broadcasting Instead of Engaging

10:08 Don't Hide Your Employees

12:06 Take Action on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250603_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

#LinkedIn #CompanyPage #B2BMarketing

What’s Killing Trust on LinkedIn (and You Might Be Doing It)

Thu, 29 May 2025 21:11:00 +1100

Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.

Key moments in this episode -

00:00 Introduction

01:06 RecipeGate: The Controversy Unfolds

03:16 The Cost of Copying in Marketing

05:13 Importance of Original Content on LinkedIn

09:33 Personal Branding Journey

13:54 Tips for Staying Original on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250527_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

#B2BMarketing #LinkedIn

Why Founder-Led Brands Fail at Thought Leadership

Wed, 21 May 2025 04:18:00 +1100

Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.

Key moments in this episode -

00:00 Guest - Ashley Faus

00:55 Defining Thought Leadership

01:51 Challenges with Founder-Led Brands

02:46 Misconceptions in B2B Thought Leadership

04:28 The Role of Executives in Thought Leadership

12:00 Identifying New Thought Leaders Within the Company

21:01 Practical Tips for Supporting Thought Leaders

25:16 Ashley's Book Promotion

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

Why No One Follows Your LinkedIn Page (What to Do About It)

Tue, 13 May 2025 18:45:00 +1100

Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.

Key moments in this episode -

00:00 Tackling Company Page Frustrations

03:30 LinkedIn Company Page Strategy

07:08 Keeping Up with LinkedIn Changes

10:46 Consistency in Content Creation on LinkedIn

15:28 Evaluating Team Capacity

17:21 LinkedIn Company Page Management

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250513_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

#LinkedIn #LinkedInForBusiness

Standing Out on LinkedIn Isn't Actually That Hard (Here's How)

Tue, 06 May 2025 06:30:00 +1100

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.

Key moments in this episode -

00:00 - Why being different matters on LinkedIn

01:30 - The mistake most brands make

03:00 – Why blending in costs you opportunities

05:00 – 5 questions to find your different

13:30 – Updating your LinkedIn profile

16:00 – Final tips to own your difference

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

I Was Wrong About LinkedIn Video. It ACTUALLY Works for B2B Marketing

Thu, 24 Apr 2025 15:17:00 +1100

LinkedIn short form video is it a trend or game-changer for B2B brands?

Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.

Key moments in this episode -

00:00 – Is LinkedIn video worth it?

01:00 – LinkedIn video feed

03:00 – Why this isn’t just another TikTok copy

04:50 – LinkedIn’s official video stats (2025)

06:45 – Pros of LinkedIn video for B2B

09:50 – Real talk: video confidence, branding, and buy-in

12:15 – Tools to make video creation easy (Descript, CapCut, Opus Clip)

14:00 – What B2B brands should actually be doing

16:30 – Final verdict: Is it worth it?

Tools Mentioned in this Episode

Descript

OpusClip

Metricool

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250429_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Why No One Engages with Your LinkedIn Content (Do This Instead)

Tue, 22 Apr 2025 08:45:00 +1100

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.

Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.

Key moments in this episode -

00:00 Tough Love Truth

03:29 Common LinkedIn Content Issues

08:00 The Power of Empathy

11:01 The R.A.T.E Framework

15:11 Self-Audit Challenge

17:24 Empathy for the Win

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

METRICOOL REPORT - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250422_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

Behind the Scenes of My P.A.G.E Advocacy Tour

Wed, 16 Apr 2025 10:22:00 +1100

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success

Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.

From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework.

Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.

Key moments in this episode -

00:00 Introduction and Overview

00:30 Travel Adventures and Initial Challenges

03:34 Highlights from Uplift Live

05:41 Insights from Social Media Marketing World

07:49 Key Takeaways and Comparisons

16:17 P.A.G.E Advocacy Framework

19:34 Tim Tam Moments

CONNECT WITH MICHELLE J RAYMOND

Michelle J Raymond on LinkedIn
Book a free intro call
https://socialmediaforb2bgrowthpodcast.com/
B2B Growth Co newsletter - subscribe today to get your LinkedIn news first.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

LinkedIn Sales Secrets That Actually Work

Wed, 09 Apr 2025 05:30:00 +1100

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.

Key moments in this episode -

00:00 Being Salesy on LinkedIn

00:32 Global Page Advocacy Tour

01:35 The Real Problem: Bad Selling Practices

02:49 Three-Step Framework for Effective LinkedIn Selling

07:29 Soft vs. Hard Selling Techniques

09:56 Final Thoughts and Encouragement

CONNECT WITH MICHELLE J RAYMOND

Register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

Top 1% LinkedIn Marketers Do This

Wed, 02 Apr 2025 05:30:00 +1100

Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.

Key moments in this episode -

00:00 Standing Out in B2B Marketing

00:47 9 Essential Characteristics of B2B Marketing Leaders

03:43 Curiosity

06:19 Consistency

07:28 Connection Driven

10:31 Conclusion: The Three C's for B2B Marketing Success

CONNECT WITH MICHELLE J RAYMOND

Register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

How One Comment Landed Me Speaking Gigs on LinkedIn

Wed, 26 Mar 2025 05:30:00 +1100

Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.

Key moments in this episode -

00:00 Becoming a Speaker

03:14 From LinkedIn Lives to International Stages

03:57 Owning Your Niche

06:36 Beyond Expertise: Crafting Memorable Talks

08:51 Leveraging LinkedIn for Speaking Opportunities

10:37 Promoting and Networking at Events

13:50 Conclusion

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Comment Frequency That Actually Gets Results

Wed, 19 Mar 2025 05:30:00 +1100

Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.

Key moments in this episode -

00:00 The Power of LinkedIn Comments

00:54 From Comment to International Speaker

01:58 Commenting on LinkedIn

02:33 How Often Should You Comment?

06:46 Avoiding Spammy Comments

11:04 Advanced Commenting Strategies

15:06 Strategic Commenting for Business Growth

CONNECT WITH MICHELLE J RAYMOND

Make sure to register for a FREE Metricool account today and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

6 Game-Changing LinkedIn Features You Probably Missed

Wed, 12 Mar 2025 18:10:00 +1100

Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.

Key moments in this episode -

00:00 Introduction to LinkedIn Changes

00:44 Six Key LinkedIn Changes Overview

02:41 LinkedIn Profile Banner Update

04:19 Enhanced Newsletter Analytics

05:23 LinkedIn Video Feed on Desktop

07:07 Premium Duo Subscription

08:26 Profile Appearances Analytics

10:21 Comment Impressions Analytics

12:07 Conclusion and Upcoming Events

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

Why No One Engages with your LinkedIn Company Page (and How to fix it)

Wed, 05 Mar 2025 05:30:00 +1100

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.

Key moments in this episode -

00:00 LinkedIn Company Page Engagement

01:18 Understanding LinkedIn's Algorithm Challenges

02:59 Common Mistakes in LinkedIn Page Content Strategy

05:53 The Power of Demand Generation Content on LinkedIn

12:01 How to fix your Company Page content strategy

17:57 Audit your LinkedIn Company Page content

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

LinkedIn for Beginners: Build Confidence & Start Showing Up

Wed, 26 Feb 2025 05:30:00 +1100

Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.

She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offers valuable tips to help you make an impact. Tune in to learn how to navigate LinkedIn with confidence and authenticity.

Key moments in this episode -

0:00 Overcoming LinkedIn Anxiety

01:22 Step 1: Mastering Your Mindset

06:31 Step 2: Optimizing Your LinkedIn Profile

08:40 Step 3: Building Confidence

11:49 Step 4: Crafting Your First LinkedIn Post

14:32 Recap and Encouragement

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

How Often Should You Post On LinkedIn for Business Growth?

Wed, 19 Feb 2025 04:00:00 +1100

How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.

Key moments in this episode -

00:00 The LinkedIn Posting Dilemma

02:17 Understanding the LinkedIn Algorithm

05:56 Setting Your LinkedIn Game Plan

07:29 Consistency Over Frequency

12:14 Scheduling Posts on LinkedIn

17:26 Upcoming Speaking Events

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

LinkedIn vs Email Newsletters: What B2B Brands Need to Know

Wed, 12 Feb 2025 18:04:00 +1100

Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.

Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/

Key moments in this episode -

00:00 LinkedIn vs. Off-Platform Newsletters

00:31 My Journey Starting a Newsletter

02:55 Pros of LinkedIn Newsletters

05:44 Cons of LinkedIn Newsletters

08:33 Exploring Email Newsletters

14:18 The Hybrid Approach

18:22 Conclusion and Linked Summit

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

LinkedIn Polls: The Secret Weapon Most B2B Brands Miss

Wed, 05 Feb 2025 15:18:00 +1100

Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth.

Key moments in this episode -

00:00 Why LinkedIn Polls

03:29 The Power of LinkedIn Polls

05:06 Structuring Winning LinkedIn Polls

09:18 Common Mistakes with LinkedIn Polls

11:12 Using LinkedIn Polls to Grow Your B2B

13:29 Listener LinkedIn Poll Challenge

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

2025 Social Media Study - Metricool - Metricool analyzed data from over 1 million accounts and over 21 million posts from 8 social networks to measure the evolution of the different platforms, forecast 2025 trends, and compare the results with our 2024 study.
How the LinkedIn Algorithm Works in 2024 [Data-Backed Facts]

How to Grow LinkedIn Company Page Followers Fast (without Paid Ads)

Wed, 29 Jan 2025 02:17:00 +1100

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.

Key moments in this episode -

00:00 Importance of LinkedIn Company Page Followers

01:16 Why Page Followers Matter

04:43 Audit Your LinkedIn Company Page

08:49 LinkedIn Content for Follower Growth

13:58 The Power of Two 17:03 Action Steps

CONNECT WITH MICHELLE J RAYMOND

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

#LinkedIn #LinkedInCompanyPage #B2BMarketing

2025 LinkedIn Trends Every B2B Marketer Needs To Know

Tue, 21 Jan 2025 18:00:00 +1100

The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy.

Key moments in this episode:

00:00 Introduction to Key LinkedIn Trends

02:36 The Pros and Cons of AI on LinkedIn

06:15 Navigating LinkedIn's Video Content

09:57 Embracing Page Advocacy

13:38 Future Outlook

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Try out Descript today.ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInTrends #B2BMarketing

LinkedIn Isn’t What It Was: What’s Changed?

Wed, 15 Jan 2025 05:11:00 +1100

If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you.

Key moments in this episode:

00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final Thoughts and Encouragement Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn

2024 Reflections: Growth, Gratitude, and Big Wins on LinkedIn

Sun, 22 Dec 2024 11:20:00 +1100

Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit.

Key moments in this episode:

00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13 Business Growth 06:08 Personal Growth 07:54 Client Success Stories 09:12 Thanking the Support System 10:37 Holiday Wishes and Final Thoughts Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Brand Partnerships on LinkedIn - 2025 Growth Strategy

Tue, 17 Dec 2024 19:35:00 +1100

Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.

Key moments in this episode:

00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch Buy Your Copy of Sponsor Magnet Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #BrandPartnerships #UGC

LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?

Tue, 10 Dec 2024 17:00:00 +1100

LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction

01:41 New LinkedIn Features Overview

04:08 Changes to LinkedIn Audio Events

07:49 LinkedIn Accelerate: AI-Powered Ad Campaigns

09:13 Rotating Banners for Premium Accounts

13:06 Boosting Personal Posts on LinkedIn

15:16 Wrap up

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInNewFeatures #B2BMarketing

Ann Handley's Tips for Spectacular LinkedIn Content

Tue, 03 Dec 2024 21:29:00 +1100

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Welcome Ann Handley

04:15 The State of B2B Content Marketing

08:16 Strategies for Spectacular LinkedIn Content

17:48 Personal vs. Personable in Marketing

26:41 Encouraging Experimentation and Differentiation

31:04 Looking Ahead to Content Marketing 2025

Connect with Ann Handley on LinkedIn

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #ContentMarketing #B2B

How To Make a B2B Brand STAND OUT on LinkedIn

Tue, 26 Nov 2024 18:00:00 +1100

How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction to a Milestone Podcast Episode

00:38 Flipping the Script: Michelle Gets Interviewed

04:17 The Journey to LinkedIn Success

07:55 Understanding the Resistance to LinkedIn

10:24 Effective LinkedIn Strategies for Businesses

28:01 The Power of Company Pages on LinkedIn

33:30 The Power of Two: A Personal Story

34:39 Employer Branding and Staff Turnover

35:54 Engaging Employees on LinkedIn

36:50 Overcoming LinkedIn Intimidation

41:04 Creating Effective Company Page Content

43:51 Thought Leadership and Originality

56:55 The Future of LinkedIn and Social Media

Connect with Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/

Watch on YouTube

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInForBusiness #Branding

B2B Content Marketing Trends Marketers Need to Know 2025

Tue, 19 Nov 2024 22:16:00 +1100

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23 Final Thoughts Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/ The Content Marketing Research is available here - https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #ContentMarketing #B2BMarketing

LinkedIn B2B Ad Campaign Trends & Tips (2025)

Tue, 12 Nov 2024 19:45:00 +1100

If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming Events

Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInAds #B2BMarketing

What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People

Tue, 05 Nov 2024 19:31:00 +1100

If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 What Content Works Best on LinkedIn? 00:53 Tactics for LinkedIn Marketing in 2025 03:43 Types of Content That Excel on LinkedIn 06:04 Formats and Strategies for LinkedIn Content 10:15 Secrets to High Performing LinkedIn Posts 17:33 The Importance of Serving Your Community Metricool new features ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed

Tue, 29 Oct 2024 19:25:00 +1100

No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Crushing LinkedIn in 202504:44 LinkedIn Content Planning07:29 LinkedIn for business foundations10:05 Employee Advocacy on LinkedIn14:39 Thought Leadership on LinkedIn18:41 Upcoming Episodes

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)

Wed, 23 Oct 2024 07:11:00 +1100

LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 LinkedIn Marketing Challenges for 202500:48 LinkedIn Insider: Robin O Connell02:08 The Growing LinkedIn Demographic07:13 Breaking Free from Boring: Creative Strategies for B2B Brands13:35 Balancing Brand Consistency and Creativity20:06 The Power of Branding and Creativity20:57 Sales and Marketing on LinkedIn21:51 The Risks of Focusing Solely on Lead Generation22:37 Balancing Short-Term and Long-Term Marketing Strategies26:51 Practical Tips for Differentiating Your Brand29:38 Injecting Creativity and Emotion into B2B Content33:28 Final Thoughts and Actionable Tips

Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/

Employee Advocacy Just Got Harder with this LinkedIn Change

Tue, 15 Oct 2024 19:00:00 +1100

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 LinkedIn Announcement03:20 The My Company and Employee Advocacy Tabs on LinkedIn04:49 The Impact of Removing These Features06:18 Exploring Alternatives for Employee Advocacy08:27 Cost-Effective Solutions for Small Businesses09:47 Planning for LinkedIn Success in 2025

For more details - https://www.linkedin.com/help/linkedin/answer/a6836874?hcppcid=search

The Secret to Creating Weeks of LinkedIn Content in Just 30 Minutes (No It's Not AI)

Wed, 09 Oct 2024 09:11:00 +1100

Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Overcoming Content Creation Overwhelm 01:45 11 Reasons to Love LinkedIn Live 05:54 Getting Started with LinkedIn Live 09:31 The Six W's Framework for LinkedIn Live Success 13:56 Maximising Content from LinkedIn Live 16:25 Essential Tools for Content Creation 19:04 Upcoming Special Guest ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInLive #ContentMarketing

Why Your Team Thinks They Don’t Need LinkedIn (and What to Say)

Tue, 01 Oct 2024 21:00:00 +1100

Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Overcoming LinkedIn Objections02:27 Common LinkedIn Objections and How to Address Them04:23 My Customers Prefer Calls05:50 I Already Have an Established Network06:53 I'm Too Busy for LinkedIn09:16 My Customers Aren't Active on LinkedIn11:35 I'm Successful with Email Marketing13:45 LinkedIn Didn't Work for Me16:06 LinkedIn - It's Not My Job18:19 Flipping the Script on LinkedIn Objections

#LinkedIn #SocialSelling #B2BSales

Check This LinkedIn Data Privacy Setting Urgently

Sat, 28 Sep 2024 21:00:00 +1100

LinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content.

UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Urgent Announcement01:16 LinkedIn's Automatic Opt-In for AI Training02:02 How to Opt Out of LinkedIn's AI Training02:50 Personal Experience and Concerns04:19 Final Thoughts

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #AI #LinkedInTips

The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should

Wed, 25 Sep 2024 03:34:00 +1100

Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode, we share three great lessons you can learn from social selling to improve your marketing results. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Embrace the Salesy Approach00:52 The Sales vs. Marketing Debate04:42 Social Selling on LinkedIn06:49 Know Thy Customer10:30 Reframe Your LinkedIn Strategy14:15 Humanise Your Brand18:18 Bridging Sales and Marketing for Better Results

#LinkedIn #SocialSelling #B2BMarketing

LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business

Wed, 18 Sep 2024 01:57:00 +1100

Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:00:00 The LinkedIn Content Surge00:18 LinkedIn B2B Strategy Planning for 202502:05 Building a Community on LinkedIn07:03 LinkedIn Content Trends for 202512:49 Boosting Engagement and Thought Leadership18:40 LinkedIn B2B Marketing Success in 2025

#LinkedIn #MarketingStrategy #B2BMarketing

10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)

Tue, 10 Sep 2024 22:44:00 +1100

These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Check out the Metricool blog

Key moments in this episode:

00:00 Introduction: Why Your LinkedIn Leads Are Drying Up 03:25 Branding on LinkedIn for leads 08:50 Optimising Your LinkedIn Presence 12:27 Effective Activities to Generate LinkedIn Leads 18:59 Final Thoughts

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInMarketing #LeadGeneration

Start Here: LinkedIn Strategies for B2B Growth

Mon, 09 Sep 2024 01:04:00 +1100

Social Media for B2B Growth is the podcast for B2B marketers and business leaders who want LinkedIn strategies that actually drive business results — not vanity metrics.

Hosted by global LinkedIn expert Michelle J Raymond, this show focuses on what really works for B2B brands on LinkedIn, using a Company Page-led approach powered by employee advocacy, what Michelle calls the Power of Two.

Each episode delivers practical, proven LinkedIn marketing strategies you can apply straight away to build trust, increase visibility, and create long-term B2B growth — without hacks, hype, or chasing trends.

If you’re done guessing and ready for LinkedIn marketing that connects brand and people to drive real business outcomes, you’re in the right place.

Hit follow and let’s grow your B2B the smart way.

CONNECT WITH MICHELLE J RAYMOND

#LinkedIn #B2BMarketing

New LinkedIn Feature That’s Driving Insane Impressions—Find Out How!

Wed, 04 Sep 2024 11:30:00 +1100

Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Celebrating 20K followers 02:05 LinkedIn Company Page updates 05:20 LinkedIn content updates 13:56 LinkedIn Video For You 16:19 Creating Short Form Video for LinkedIn

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInMarketing #LinkedInNewFeatures

What Should I Post on a LinkedIn Company Page?

Tue, 27 Aug 2024 23:00:00 +1100

What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 LinkedIn Company Page Content Planning 01:22 Avoid this type of Company Page Content 02:33 3-2-1 Content Framework 06:49 Good to Know Posts 08:47 Good to Feel Posts 12:26 Good to Buy Posts 15:08 LinkedIn Company Page Premium Feedback Wanted

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInMarketing #LinkedInCompanyPage

Stop Your LinkedIn Profile From Costing You Business Opportunities

Tue, 20 Aug 2024 20:18:00 +1100

When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 LinkedIn Profiles for Business Growth 00:49 Why LinkedIn Profiles Matter 04:49 Creating a Strong First Impression 08:14 Crafting an Engaging About Section 09:41 Showcasing Experience and Skills 12:44 Building Trust and Credibility 15:47 Beware LinkedIn AI Tools

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInProfile #LinkedInForBusiness

R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE

Wed, 14 Aug 2024 04:14:00 +1100

Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode: 00:00 Boosting LinkedIn impressions organically00:41 What are LinkedIn impressions?02:07 The R.A.T.E Framework Overview05:04 Relevance: The First Step07:06 Authenticity: Being Your True Self10:30 Thought Leadership: Sharing Unique Insights13:56 Empathy: Connecting with Your Audience16:28 LinkedIn Post Scheduler Update

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInMarketing #LinkedInTips

LinkedIn Page Advocacy: Use Your Page to Cheer On Your Team

Wed, 07 Aug 2024 10:57:00 +1100

Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedIn

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInMarketing #PageAdvocacy

LinkedIn Profile vs Company Page. Where Should You Post?

Tue, 30 Jul 2024 05:00:00 +1100

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode -

00:00 Introduction and Episode Overview

00:47 Should you post on LinkedIn Profile or LinkedIn Company Page?

01:25 Understanding the LinkedIn Algorithm

02:38 The Importance of LinkedIn Company Pages

03:39 Employee Advocacy and Content Creation Challenges

07:41 No One-Size-Fits-All Approach

07:57 Creating a LinkedIn Content Strategy

09:38 How post scheduling can help

12:25 Actionable Tips - LinkedIn Content Repurposing

14:36 Final wrap up

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInContent

Why I Back LinkedIn Newsletters and I Think You Should Too

Tue, 23 Jul 2024 05:00:00 +1100

Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 10:09 Reason #4: Indexed by Google 11:14 Reason #3: Power of Repurposing LinkedIn Content 12:10 Reason #2: Ease of Setup 14:01 Reason #1: Ultimate Algorithm Buster 16:41 LinkedIn Company Page Invites Have Moved 17:43 LinkedIn Newsletter Best Practices Uplift Live 25 - Thu 27 Mar 2025 8:45 AM - 5:00 PM Birmingham UK.

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInNewsletters #LinkedInMarketing

LinkedIn Post Ideas Running Dry? 5 Instant Content Sources

Tue, 16 Jul 2024 17:00:00 +1100

Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence.

Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Run out of LinkedIn Content Ideas? 02:53 Practical Solutions for LinkedIn Content Inspiration 04:54 Products and Services 06:23 Customer FAQs 08:19 Industry Articles and Trends 10:35 Repurposing Your LinkedIn Post Greatest Hits 13:14 Behind-the-Scenes content 16:34 The Importance of Content Planning 19:17 Final Thoughts

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInContent

LinkedIn Thought Leadership for Business Success

Tue, 09 Jul 2024 17:00:00 +1100

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Your Community 17:43 Tracking Metrics and Analytics 19:09 Actionable Tips for LinkedIn Success 20:18 Final Thoughts

Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian

https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #ThoughtLeadership #B2B

Dominate LinkedIn With This Lesser Known Tactic

Wed, 03 Jul 2024 11:13:00 +1100

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today.

Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction: Are You Wasting Time on LinkedIn? 00:32 Embracing LinkedIn Analytics 02:19 Navigating LinkedIn Analytics for Profiles and Pages 06:30 Understanding Post Impressions and Engagement 08:46 Exciting Announcement: Partnership with Metricool 12:39 The Importance of Audience Demographics 17:47 Reporting and Automation Tips 18:50 Actionable Tips and Final Thoughts

Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened

https://podcasts.apple.com/us/podcast/joe-pulizzi-the-roadmap-to-becoming-a-content-entrepreneur/id1603908569?i=1000651210950

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInAnalytics

3 Biggest LinkedIn Challenges Addressed at Linked Summit

Thu, 27 Jun 2024 05:50:00 +1100

Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedinforbusiness #LinkedInMarketing

15 Years on LinkedIn - What I Wish I'd Known Earlier

Tue, 11 Jun 2024 19:00:00 +1100

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success.

Key moments in this episode -

00:00 Celebrating 15 Years on LinkedIn 01:06 The Early Days: Getting Started on LinkedIn 03:40 Discovering the Power of Content Creation 05:58 Building a Community and Personal Branding 08:35 Quitting My Job and Starting a Business 10:36 The Challenges of Rebranding and Niching Down 15:31 Lessons Learned and Future Plans 18:47 Final Thoughts and Words of Wisdom

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #PersonalBrand #B2BMarketing

LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms

Mon, 03 Jun 2024 05:02:00 +1100

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.

In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.

Key moments in this episode:

00:00 The Modern Business Jungle 00:38 Refocusing on Customers 02:04 Understanding the LinkedIn Algorithm 02:34 Effective Customer Research 07:36 The Pitfalls of Automation 12:34 The Role of AI in Business 15:05 Building a Solid Foundation 16:17 Embrace Tools, Don't Replace Yourself

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedinalgorithm

LinkedIn Company Page Premium - Worth The Money or Not?

Tue, 28 May 2024 21:15:00 +1100

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.

Key moments in this episode -

00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24 The Verdict on LinkedIn's Premium Plan for Company Pages 08:21 Exploring Additional Premium Features and Their Impact 13:12 Final Thoughts

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #CompanyPages #B2BMarketing

Get More Engagement on LinkedIn with Winning Positioning & Messaging

Tue, 21 May 2024 18:00:00 +1100

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:16 The Power of Positioning and Messaging in B2B02:53 Understanding Positioning and Messaging05:33 Identifying Positioning and Messaging Problems17:13 Avoiding Common Messaging Mistakes25:42 Leveraging Positioning and Messaging for Social Media Success29:43 Final Thoughts and Actionable Tips Connect with Diane Wiredu on LinkedIn - https://www.linkedin.com/in/dianewiredu/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #positioning #messaging

Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand

Tue, 14 May 2024 18:00:00 +1100

How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence. In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:45 Building a Brand That Stands Out on Social Media01:39 The Art of Crafting a Premium Brand03:47 Strategic Steps for New Marketing Managers06:54 Avoiding Common Branding Mistakes25:25 Leveraging Live Streaming for Business Growth31:07 Personal Branding: The Final Tip Connect with JP Hightek on LinkedIn - https://www.linkedin.com/in/jphightek/ Get a copy of The Livestream Blueprint here - https://www.jphightek.com/thelivestreamblueprint ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#branding

How To Use Short Form Video To Grow Your Brand on LinkedIn

Tue, 07 May 2024 17:30:00 +1100

1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important.

The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Podcast00:11 Diving Deep into Short Form Video with Jera Bean01:34 The Journey from Content Creator to Social Media Coach02:36 Embracing Messy Action in Social Media07:14 Strategies for Effective Short Form Video Content12:17 Navigating Authenticity in Social Media18:57 LinkedIn's New Short Form Video Feed: A Game Changer?27:19 Debunking Misconceptions Around Short Form Video32:10 Final Thoughts and Actionable Tips Connect with Jera Bean on LinkedIn - https://www.linkedin.com/in/jerabean/ Follow Jera Bean on Instagram and TikTok - @Jera.Bean ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videocontent

B2B Content Marketing Strategy: What Matters Most in 2024?

Tue, 30 Apr 2024 17:00:00 +1100

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024

Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #B2B

Get Your Business Leader Active on LinkedIn - Personal Brands Pay Off

Tue, 23 Apr 2024 17:30:00 +1100

Katie Brinkley joins Michelle J Raymond to explore the vital role of LinkedIn and social media in leadership and brand growth. Discover why CEOs and business leaders must maintain an active LinkedIn presence. Get actionable tactics to leverage social media to propel your leadership and B2B growth. The key moments in this episode are:00:00 Kicking Off with 90s Hip Hop Vibes 01:23 The Power of LinkedIn for Business Leaders 02:22 Addressing Skepticism Towards Social Media Presence 04:27 The Importance of Social Media Presence in Leadership 08:06 Choosing the Right Platform and Strategy for Social Media Success 15:17 The Role of Content and Authenticity in Social Media 25:59 Embracing Long-Form Content: Podcasts and YouTube 30:35 Final Thoughts and Actionable Tips Connect with Katie Brinkley on LinkedIn - https://www.linkedin.com/in/katiebrinkley/ Grab your copy of The Social Shift at - www.katiebrinkley.com/book ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #thoughtleadership

LinkedIn Strategies for Social Media Managers to Enhance Brand Visibility

Tue, 16 Apr 2024 17:00:00 +1100

Michelle J Raymond and guest Latasha James discuss the trends they see for LinkedIn Marketing. Personal and business brand visibility is the goal, and they share actionable tips on how to get there.

The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show!00:25 Exploring Social Media Marketing World: Trends and Insights02:03 The Power of LinkedIn for Social Media Managers04:27 Overcoming LinkedIn Intimidation: Tips for Social Media Managers09:29 Maximizing LinkedIn: Strategies for Content and Engagement15:11 The Future of LinkedIn: Short Form Videos and Beyond23:56 LinkedIn Mastery: Essential Tips for Social Media Managers28:06 Wrapping Up: Consistency, Persistence, and the LinkedIn Renaissance Connect with Latasha James on LinkedIn - https://www.linkedin.com/in/latashajames/ Subscribe to Latasha’s YouTube Channel - www.youtube.com/@thelatashajames ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#socialmedia #b2bgrowth #linkedintrends2024

Making LinkedIn Videos is Easy With This Simple Strategy

Tue, 09 Apr 2024 15:52:00 +1100

Despite the undeniable impact of video on digital marketing, many DIY marketers and business owners find themselves at a crossroads, grappling with the challenges of integrating video into their social media strategies. Whether it's a lack of knowledge, direction, ideas, or a robust strategy, the hurdle remains significant.

This week's guest Ben Amos shows us that the key to overcoming this obstacle lies in adopting a strategy-first approach to video content, effectively pushing back the overwhelming tide of content creation. The key moments in this episode are:

00:00 Welcome01:53 The Importance of Strategy in Video Marketing05:36 Overcoming the Fear of Video Creation12:11 Why Video is Essential in Marketing Strategies16:40 Simplifying Video Strategy for Effective Marketing21:27 Ben's Upcoming Book on Video Strategy23:33 Final Tips and Encouragement for Video Creation Connect with Ben Amos on LinkedIn - https://www.linkedin.com/in/beninnovate/ Get a free chapter of Ben’s soon to be released book The Definitive Guide to Video Strategy for Businesses here - https://engagevideomarketing.com/freechapter

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #podcast #videocontent #videostrategy

How to Get Paid to Create Content on LinkedIn and Other Social Media Platforms

Tue, 02 Apr 2024 16:12:00 +1100

Want to build your revenue and your audience? Then listen in to “The Godfather of Content Marketing”, Joe Pulizzi, as he shares his frameworks for becoming a content entrepreneur. From getting the foundations set to setting realistic expectations, this episode is focused on building a loyal audience, and the various and surprising ways to monetize content effectively to ensure long-term profitability.

The key moments in this episode are:

00:00 Kicking Off with Content Marketing Royalty: Joe Pulizzi 00:23 The Godfather of Content Marketing: Embracing the Title 01:29 The Journey to Profitable Content Creation 05:13 Defining the Content Entrepreneur 06:40 The Pitfalls of Diversification in Content Creation 14:35 Building a Successful Content Business: Strategies and Expectations 19:22 Evolving Business Models and Audience Monetization 20:18 Building Loyalty and Niche Expertise 24:35 The Power of Niching Down and Personal Experiences 26:36 Future Skills for Content Entrepreneurs 31:43 Innovative Monetization Strategies for Content Creators 36:43 Wrapping Up: The Journey of Content Entrepreneurship Connect with Joe Pulizzi on LinkedIn - https://www.linkedin.com/in/joepulizzi/ Get your copy of Joe’s new book 'The Content Entrepreneur,' co-written with 32 other content creators, offering a comprehensive guide for those looking to build a business around content creation – thecontentrepreneur.com Content Entrepreneur Expo (CEX) MAY 5-7, 2024 – Cleveland, Ohio, USA.

Buy your ticket https://cex.events/ and listeners use discount code JP100 at the checkout. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ for B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#contentmarketing

Want More Speaking Opportunities? Step on the LinkedIn Stage

Tue, 26 Mar 2024 17:59:00 +1100

Stop dreaming of speaking opportunities and start using LinkedIn™️ to make them happen. Bobby Umar, Keynote Speaker, Trainer & Coach shares practical tips on how to get started, stand out as a thought leader and present on more stages - local and international. The key moments in this episode are: 00:00 Introduction and Welcome 00:51 The Power of LinkedIn™️ for Speakers 01:54 The Journey from Posts to Podiums 02:26 The Impact of TEDx Talks on Personal Branding 02:51 The Evolution of a Speaker 04:42 Leveraging LinkedIn™️ Profile for Speaking Opportunities 08:38 Content Strategy for Speakers on LinkedIn™️ 12:38 The Power of LinkedIn™️ Audio Rooms for Speakers 18:29 The Role of Networking in Discovering Speaking Opportunities 20:13 The Importance of Sharing Your Speaking Journey 23:41 Creating a Personal Branded Life Story 25:07 Conclusion and Final Thoughts Connect with Bobby Umar on LinkedIn™️ - https://www.linkedin.com/in/bobbyumar/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Top 10 Mistakes to Avoid Getting Employees Active on LinkedIn

Tue, 19 Mar 2024 16:15:00 +1100

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins. The key moments in this episode are:

00:00 Welcome00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive Buy-In and Planning11:05 Understanding Your Audience and Simplifying Your Strategy14:45 The Critical Role of Resources and Communication21:43 Flexibility, Feedback, and the Importance of Voluntary Participation24:49 Summarizing Key Takeaways and Next Steps ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #thoughtleadership

Social Media Trends & Insights from Social Media Marketing World

Mon, 11 Mar 2024 09:29:00 +1100

What is it like to attend Social Media Marketing World? Michelle J Raymond shares her experience as a speaker and an attendee. What are the social media trends you need to be aware of?

Key moments in this episode - 00:00 Introduction to the Social Media for B2B Growth Show 00:08 Experiences and Insights from Social Media Marketing World 01:44 The Importance of Networking and Learning Styles 10:27 The Power of Newsletters in Building Trust 13:51 The Renaissance of LinkedIn and Company Pages 18:47 The Importance of Getting Started and Continuous Improvement Learn more about Social Media Marketing World here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #SocialMediaMarketing #socialmediamarketingworld

Avoid Becoming a LinkedIn Clone: The Power of a Distinctive Personal Brand

Tue, 05 Mar 2024 15:00:00 +1100

When you build a distinct brand, personal or business it attracts the right audience and repels the wrong ones. For those trying to walk the line between garnering attention and maintaining authenticity, this episode is packed with valuable insights.

Key moments in this episode are - 00:00 The Plague of Blandness on LinkedIn™️ 01:07 Defining a Distinct Brand 02:07 The Power of Distinctive Brands 03:52 The Importance of Authenticity in Branding 05:01 The Role of Controversy in Branding 06:50 The Impact of Distinct Brands on Audience Attraction 07:53 Challenges in Creating a Distinctive Podcast 09:48 The Power of Authenticity in Content Creation 11:43 The Balance Between Standing Out and Staying Authentic 12:16 The Role of Controversy in Attracting the Right Audience 13:36 The Impact of Distinctive Branding on Business Opportunities 16:47 The Importance of Being Distinctive in Content Marketing 18:44 The Power of Standing for Something in Branding 20:26 The Role of Distinctive Branding in Attracting the Right Clients 32:57 The Importance of Creating a Digital Twin

Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#distinctiveassets #distinctivebrand #branding

From Social Proof to Confetti Moments: 7 Lessons From 7 Amazing Women in Marketing

Tue, 27 Feb 2024 15:32:00 +1100

Featured guests provide insights on a range of topics, from the importance of social proof in marketing, to crafting confetti moments of surprise and delight for your customers. This episode is packed with insights and actionable steps for those working in B2B social media marketing.

The key moments in this episode are -

00:00 7 Lessons from 7 Amazing Women in Marketing 00:59 The Power of Social Proof in Marketing 05:22 Understanding Thought Leadership 07:19 Creating Effective Content on a Budget 11:01 The Art of Cold Outreach 19:51 Creating Distinctive Brand Assets 22:57 Act, Assign, and Automate: A Formula for Success 25:14 Wrapping Up and Looking Forward

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #trademark #b2b

LinkedIn™️ Legal Trouble. Don't Make These Same Mistakes with Your Brand

Tue, 13 Feb 2024 05:51:00 +1100

CEASE & DESIST is not an email you want to be greeted with. The truth is that it could happen to you too if you aren't aware of trademark and copywriting laws that apply to the content you create.

In this episode of the newly named 'Social Media for B2B Growth' show, host Michelle J Raymond shares her experience of unintentionally infringing LinkedIn's trademark and the critical lessons she learned. The key moments in this episode are - 00:00 Introduction and Podcast Rebranding01:16 The Story Behind LinkedIn™️ Legal Troubles04:18 Reflections and Lessons Learned04:44 The New Podcast Name and Opportunities07:15 Understanding LinkedIn™️ Branding Policies09:00 The Correct Use of LinkedIn™️ Logo12:10 Final Thoughts and Moving Forward13:31 Appreciation and Future Plans LinkedIn™️ Branding Policies - https://brand.linkedin.com/policies

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #trademark #b2b

Create Your LinkedIn Digital Twin - The Upside of Being Authentic

Tue, 06 Feb 2024 15:17:00 +1100

Many people are active on social media but LinkedIn™️ is the final frontier to conquer. LinkedIn™️ as a professional platform can be intimidating and comes with its own set of rules and etiquette unique to it. How can you navigate this successfully to build a community and generate business growth? The key moments in this episode are:00:00 Introduction and Welcome 00:45 Getting Started on LinkedIn: A Real Perspective 01:57 Exploring LinkedIn's Creator Mode 03:16 The Challenge of Getting Started on LinkedIn™️ 05:04 The Importance of Consistency and Personal Goals on LinkedIn™️ 06:54 The Challenges and Realities of Networking on LinkedIn™️ 08:54 The Importance of Being Real and Building Trust on LinkedIn™️ 09:17 The Dark Side of LinkedIn™️: Fake Accounts and Engagement Pods 10:11 Overcoming Mental Blocks and Building Confidence on LinkedIn™️ 19:14 The Power of Consistent Content Creation on LinkedIn™️ 25:29 Finding Your People and Building Your Community on LinkedIn™️ 29:21 Final Thoughts and Actionable Tips for LinkedIn™️ Beginners

Connect with John Lacey on LinkedIn™️ - https://www.linkedin.com/in/johnlacey/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Is Your Brand Invisible on LinkedIn? How To Stay Top of Mind with Your Ideal Customers

Mon, 29 Jan 2024 16:30:00 +1100

With one billion members on the platform, now more than ever it's harder to stand out and stay top of mind. There's a lot of advice on LinkedIn™️ when it comes to crafting the perfect post, but with Ali Schwanke we look beyond this. Listen and learn how to avoid common mistakes and become memorable.

The key moments in this episode are: 00:00 Introduction to the Show 00:24 The Importance of Standing Out on LinkedIn™️ 01:36 Overcoming the Fear of LinkedIn™️ 04:59 The Challenges of Staying Focused on Social Media 07:02 The Power of Consistency in Social Media 11:25 The Role of Thought Leadership in Staying Top of Mind 21:44 The Impact of Ghostwriting on Social Media Presence 28:55 Conclusion: The Power of Taking Action

Connect with Ali Schwanke on LinkedIn - https://www.linkedin.com/in/alischwanke/

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

LinkedIn™️ Roundup - What's New? with Coach Michelle J Raymond

Tue, 23 Jan 2024 18:14:00 +1100

In this episode, host Michelle J Raymond provides a detailed roundup of the latest changes and trends on LinkedIn™️, helpful for people who may have missed recent updates. She explores the differences between a free account, a premium account, and Sales Navigator. The video also discusses the significance of LinkedIn events and Lives, highlighting their importance in building communities and engaging audiences. Further, Michelle takes a deep dive into the new changes on Company Pages and new trends. The episode concludes with a clarification on LinkedIn's Top Voice badges.The key moments in this episode are:00:00 Introduction to the LinkedIn for B2B Growth Show00:14 Why You Should Stay Updated with LinkedIn00:40 Key Topics for Today's Discussion01:35 Free vs Premium LinkedIn Accounts: A Deep Dive06:55 The Pros and Cons of LinkedIn Sales Navigator08:57 LinkedIn Events and Live Tab: What's New?11:21 LinkedIn Company Pages: Features and Updates14:31 LinkedIn's New Short Form Videos: A Closer Look16:39 Understanding LinkedIn's Top Voice Badges21:00 How to Connect with the Host on LinkedIn22:02 Join the LinkedIn Profile Transformation Challenge23:28 Conclusion and Final Thoughts

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #linkedintips

Elevating B2B Marketing on LinkedIn: Authenticity in Action

Tue, 16 Jan 2024 21:07:00 +1100

In this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity.

Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about the power of authenticity in B2B marketing.

The key moments in this episode are: 00:00 Introduction and Welcome 00:19 Discussing Authenticity on LinkedIn 02:06 Authenticity in Marketing 05:58 The Role of Authenticity in Social Media 07:07 The Importance of Authenticity in Today's World 08:09 The Struggle of Being Authentic on LinkedIn 10:39 Balancing Authenticity and Professionalism 17:22 Fostering Authenticity in a Business Environment 22:36 Balancing Authenticity with Brand Image 28:13 Final Thoughts and Actionable Tips Connect with Gina Balarin on LinkedIn - https://www.linkedin.com/in/ginabalarin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedIn #authenticity #b2bmarketing

Brand Building and LinkedIn™️ Strategies for B2B Growth

Tue, 09 Jan 2024 03:55:00 +1100

Aiming for LinkedIn Success in 2024? This episode is packed with tips for Effective Personal and Business Branding on LinkedIn™️. In this episode, Coach Michelle encourages her listeners to reflect on their achievements from the past year and set their goals for 2024.

She highlights the importance of having a strong personal and professional branding on LinkedIn to grow a business. Michelle talks about her rebranding experience, shares tips on content planning, and explains how diligent planning and accountability will help achieve big goals.

Key moments in this episode: 00:00 Introduction and New Year Reflections 00:42 Celebrating Achievements and Setting Goals for 2024 02:07 The Importance of Branding and Rebranding 03:22 The Power of Consistent Branding Across Platforms 05:45 The Role of LinkedIn™️ in Business Growth 11:30 The Importance of Content Planning 14:42 The Power of Persistence and Embracing New Habits 15:32 Conclusion and Call to Action Mentioned in this Episode

30 Day LinkedIn™️ Profile Transformation Challenge - https://youtube.com/playlist?list=PLk7fk9H7NZM0FSCU6YYBjVKM0JNcEP31C&si=DFoOeJerNB2zE34J

The LinkedIn Branding Book and BONUS Brand Squared Workbook - buy here https://mybook.to/The_LinkedIn_Branding_Book

Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages (Second Edition) - buy here https://getbook.at/BusinessGold

Get your ticket for Social Media Marketing World here - buy here https://www.socialmediaexaminer.com/smmworld/?sme=186

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Using LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2B

Wed, 20 Dec 2023 15:00:00 +1100

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024.

She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement.

She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement. The key moments in the episode are: 00:00 Introduction and LinkedIn's Growth 01:07 Challenges and Opportunities on LinkedIn 02:49 LinkedIn's Evolution in 2023 03:31 The Rise of AI on LinkedIn 10:17 The Impact of Generational Shift in B2B Buyers 12:10 The Importance of Digital Strategy 23:52 The Power of Collaboration and Community Building 27:20 The Importance of Consistent and Persistent Content 34:22 The Power of LinkedIn Events and Newsletters 34:53 The Role of Employee Advocacy and Employer Branding 36:37 The Importance of Being Proactive and Investing in Your Team 42:35 Conclusion and Looking Forward to 2024 The Social Media for B2B Growth Podcasts referenced in this episode can be found here - https://youtube.com/playlist?list=PLk7fk9H7NZM1js2uHb6FVa99fR7ehkbpt&si=cnk1EyA5KY45OCm6 Get your Social Media Marketing World 2024 Conference ticket here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Use LinkedIn to Increase ROI on Marketing Events

Fri, 15 Dec 2023 06:00:00 +1100

When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different?

Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.

The key moments in this episode are: 00:00 Introduction and Guest Welcome 00:29 Discussing Laura's Profile and Background 01:12 Addressing the Problem of Boring Event Content 03:38 The Importance of Planning for Event Content 08:33 The Role of Creativity in Event Content 08:43 The Power of Video Content at Events 24:39 The Impact of Creative Content on Revenue 28:24 Final Thoughts and Advice

Connect with Laura Erdem on LinkedIn - https://www.linkedin.com/in/lerdem/

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#eventmarketing #contentmarketing #socialselling

Sell More With Your LinkedIn Content - Behavioral Science in Marketing

Mon, 11 Dec 2023 15:00:00 +1100

In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.

They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.

The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in Marketing02:11 Nancy's Journey into Behavioral Science04:34 The Role of Emotions in B2B Purchasing09:32 The Power of Reciprocity in Business17:49 Leveraging the Social Proof Principle22:11 The Importance of Choice in Buyer Decisions26:07 Utilizing the Authority Principle30:37 Rhyme-as-Reason Bias: A New PerspectiveConnect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/

Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"

#behavioralscience #b2bmarketing #customerloyalty

Future Proof Your LinkedIn Brand Identity with Distinctive Brand Assets

Mon, 04 Dec 2023 14:35:00 +1100

Host Michelle J Raymond welcomes marketing and scientific research expert Professor Jenni Romaniuk (Ehrenberg-Bass Institute), to discuss the importance and impact of distinctive brand assets for B2B businesses, especially on platforms like LinkedIn.

They discuss the significance of brand asset building in memory building and marketing, the contrast between asset building and asset usage, as well as the process and tactics for building brand assets. Tips on auditing competitors to counter programs, persistency in memory building, and the concept of brand future-proofing are also shared.

The conversation offers essential insights for B2B professionals seeking to accelerate growth and visibility on LinkedIn.

The key moments in this episode are:00:00 Introduction and Guest Welcome 01:55 The Importance of Distinctive Brand Assets 02:32 Defining Distinctive Brand Assets 04:25 The Role of Distinctive Brand Assets in B2B 05:17 Challenges in Building Brand Assets for B2B 10:30 The Shift in B2B Sales and Marketing 11:42 Creating Distinctive Brand Assets in B2B 17:38 Measuring the Impact of Brand Assets 21:20 Examples of Effective Use of Brand Assets in B2B 24:43 Starting the Process of Building Distinctive Brand Assets 29:44 Final Thoughts and Wrap Up

Connect with Professor Jenni Romaniuk on LinkedIn - https://www.linkedin.com/in/jenni-romaniuk-2746884/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#branding

From Consultant to Paid Community Builder - What You Need to Know First with John Espirian

Mon, 27 Nov 2023 16:59:00 +1100

John Espirian is a relentlessly helpful® LinkedIn® nerd, trainer and consultant who created his own paid community - Espresso+. We delve into the process John followed to move from a predominantly consulting and training business to a community leader.

The key moments in this episode are: 00:00 Introduction and Welcome 00:13 Transition from Consulting to Community Building 00:50 Origin of Espresso+ 01:29 The Birth of Espresso+ Community 03:06 Challenges and Lessons Learned in Building a Paid Community 04:15 Managing Community Size and Growth 06:16 The Espresso+ Community: An Overview 07:19 The Ideal Member Profile for Espresso+ 10:38 Benefits of Leading a Community 16:06 The Future of LinkedIn and Community Perspectives 24:25 Uplift Live: A LinkedIn Focused Conference 29:06 Final Thoughts and Advice for Aspiring Community Builders Connect with John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/ Get Tickets to Uplift Live 2024 here: uplift-live.com

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

www.b2bgrowthco.com

#communitybuilding #linkedIn #b2bgrowth

LinkedIn Company Page Resource Every Page Admin Needs

Mon, 20 Nov 2023 14:00:00 +1100

The co-authors of the world's first and only book dedicated to LinkedIn Company Pages meet to discuss the significant changes they noticed in updating their book Business Gold. More importantly, where do they think the future of business page success lies?

The key moments in this episode are:00:00 Introduction and Welcome00:18 Discussing the Second Edition of Business Gold00:40 The Evolution of LinkedIn Company Pages01:36 The Origin Story of Business Gold02:29 The Power of LinkedIn and Collaboration03:42 Changes in LinkedIn Pages Over the Years07:20 The Shift Towards Pay-to-Play on LinkedIn14:42 The Importance of Company Pages in 202405:39 The Power of Newsletters and Events on LinkedIn27:35 The Importance of Utilising Page Invites28:33 Closing Remarks and Future Plans

Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/

Buy the book Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages on Amazon - https://getbook.at/BusinessGold ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #linkedincompanypages #linkedinbusinesspages

LinkedIn Company Page Performace - Ultimate Guide to Growing Followers, Reach & Engagement

Mon, 13 Nov 2023 17:51:00 +1100

This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement.

The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Michelle J Raymond - Pages Expert, will answer the most frequently asked questions she gets from LinkedIn Company Page Admins. Listen to Michelle's expert tips on how you can grow your page followers, growth and engagement fast with the latest strategies.

The key moments in this episode are: 00:00 Introduction and Celebrating 100 Episodes 00:46 The Importance of LinkedIn Company Pages 02:09 Growing Your Company Page Followers 04:53 Leveraging Employee Engagement for Company Page Growth 08:56 Creating Quality Content for Your Company Page 10:40 Utilising LinkedIn Live Events and Audio Rooms 20:38 The Power of LinkedIn Newsletters 26:40 Understanding LinkedIn's Boost Function 30:59 Managing Employee Representation on Your Company Page 33:14 The Role of Showcase Pages 35:47 Exploring the My Company Tab 37:48 Conclusion and Looking Forward

Buy the Second Edition of Business Gold on Amazon 17th November - https://getbook.at/BusinessGold

Buy your ticket to Social Media Marketing World - San Diego (USA) February 18-20, 2024 -

https://www.socialmediaexaminer.com/smmworld/?sme=186

Connect with Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/

Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

www.b2bgrowthco.com

#linkedin #linkedincompanypages #linkedinbusinesspages

The Power of Brand Strategy Assessments

Mon, 06 Nov 2023 14:00:00 +1100

When did you last take time to reflect on your business and social strategy? Chances are it's been a while and things have slipped out of alignment.

Wanita Z discusses how a brand strategy assessment could be just what you need to level up and grow your business.

The key moments in this episode are: 00:00:00 Introduction 00:01:08 Why is it important to take time out to do a business strategy assessment? 00:02:45 How would you address the common misconception that strategy is solely focused on the future? 00:11:14 What areas do you recommend are included in the strategy assessment? 00:21:35 How often should businesses review their strategy? 00:26:28 The 5 Whys tool to assess products and services

Connect with Wanita Z on LinkedIn - https://www.linkedin.com/in/wanitaz/

ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach.

To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#businessstrategy #brandassessment #b2bgrowth

LinkedIn Videos That Sell - Are You Making the Right Content for Your Brand?

Mon, 30 Oct 2023 14:00:00 +1100

Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today.

The key moments in this episode are: 00:00:00 Intro 00:01:05 Tips to Getting Content Made Consistently 00:05:27 The Video Content Sweet Spot 00:12:13 Topic Selection for Videos for Business 00:18:21 Video Formats to Start With 00:23:51 Videos that Sell Connect with Tanya Smith on LinkedIn - https://www.linkedin.com/in/getnoticedwithvideo/

#linkedin #video #contentcreator

Produce LinkedIn Content Faster Through Automation - The Good Way

Mon, 23 Oct 2023 18:28:00 +1100

If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems.

The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for streamlining content processes 00:19:31 Power of Repurposing 00:22:20 What is the root cause of your overwhelm? 00:24:59 Wrap Up Connect with Stephen G. Pope on LinkedIn - https://www.linkedin.com/in/stephengregorypope/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

www.b2bgrowthco.com

#linkedin #contentstrategy #ContentMarketing

How To Outsmart The Linkedin Algorithm And Boost Your Reach & Engagement

Mon, 16 Oct 2023 18:00:00 +1100

Over 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline in reach.

The key moments in this episode are - 00:00:00 What is reach and engagement on LinkedIn?00:00:23 Outsmarting the LinkedIn algorithm. 00:03:49 Comparison-itis and progress on LinkedIn. 00:09:33 Slow and steady wins. 00:13:07 LinkedIn algorithm and going viral. 00:15:13 LinkedIn algorithm confusion. 00:20:22 Supporting others for reciprocity. 00:24:07 Quality over quantity. 00:28:10 Real conversations that matter. 00:32:47 Quality over quantity. 00:34:50 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #linkedincontent #linkedintips

How to Start Your Employee Advocacy Program on LinkedIn

Mon, 09 Oct 2023 22:00:00 +1100

It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of employee advocacy? 00:12:06 - What's the biggest mistake you come across with employee advocacy launches? 00:15:07 - How do you launch a happy employee advocacy pilot? 00:20:33 - What are the measures of a successful pilot employee advocacy program? Connect with Andrew Seel on LinkedIn - https://www.linkedin.com/in/andrewseel/

How to run a happy employee advocacy pilot? Download here -

https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/

#employeeadvocacy #linkedin #b2bgrowth

Use LinkedIn To Get Better Employees - Employer Branding Best Practices

Mon, 02 Oct 2023 19:29:00 +1100

Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this, what is it, and why should your business invest in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding? 00:25:49 Employer Branding on LinkedIn Best Practices Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/ Buy James’s book Employer Branding for Small Business here. ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#employerbranding #linkedin #b2b

What's Working and Not Working on LinkedIn for B2B Business Growth with Sarah Clay

Mon, 25 Sep 2023 19:16:00 +1100

Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer joins the show to discuss with Michelle their latest research and strategies.

The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I spend on my Company Page versus my personal profile? 00:23:43 The rise of AI features on LinkedIn - the good, the bad and the ugly 00:30:27 Employee advocacy - where is time best spent? Connect with Sarah Clay on LinkedIn - http://linkedin.com/in/sarah-clay ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #linkedintips #b2bgrowth

Use LinkedIn To Showcase Your Brand Values

Mon, 18 Sep 2023 19:36:00 +1100

What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times.

The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balance between incorporating values and not sounding overly promotional or forced? 00:15:14 How do brand values help in uncertain times? 00:18:10 What are some creative ways to showcase a B2B company's brand values through LinkedIn posts, articles, or videos 00:24:46 How do you measure the ROI of investing in brand values as part of your business strategy? Connect with Melissa Packham on LinkedIn - https://www.linkedin.com/in/melissapackham/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#branding #purposedriven #b2bgrowth #brandvalues

From Buzzwords to Clarity: Create Powerful Educational Content on LinkedIn with Kelsey Kloss

Mon, 11 Sep 2023 19:00:00 +1100

Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43 - Five Ways to Create Helpful Content 00:22:14 - Incorporating Storytelling into Educational Content 00:25:01 - Building Trust Through Storytelling 00:26:41 - The Power of Adding Detail 00:27:55 - Putting Audience First 00:29:02 - Creating Content for Others 00:29:14 - Wrap up

Connect with Kelsey Kloss on LinkedIn - https://www.linkedin.com/in/kelsey-kloss-creatives/

ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

LinkedIn Live For B2B Explained

Mon, 04 Sep 2023 19:00:00 +1100

Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach.

In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement.

The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of LinkedIn Live for Businesses 00:13:23 - Pros and Cons of Going Live on LinkedIn 00:14:09 - Repurposing Live Streams 00:15:33 - Finding the Right Format 00:18:34 - Benefits of Having Guests 00:19:26 - Setting Employees up for Success 00:25:52 - Making Your Videos Stand Out 00:26:36 - The Power of Repurposing Content 00:27:44 - Tools for Content Repurposing 00:29:26 - Leveraging LinkedIn Live for Business Growth

Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedinlive #b2b #linkedin

VIsual Branding on LinkedIn to Keep Attention

Wed, 30 Aug 2023 06:28:00 +1100

Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important.

The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding 00:07:21 - Operation Rebrand Experience 00:12:55 - Importance of Personal Alignment in Design 00:13:44 - Different Skills in Graphic Design 00:14:50 - Collaboration and Idea Generation 00:15:38 - Overcoming Design Challenges 00:17:09 - The Power of Intentional Rebranding 00:24:49 - The Importance of Consistency in Branding 00:26:20 - Visual Brand Alignment and Reflecting Ideal Clients 00:27:36 - Presenting the Current Version of Your Business 00:28:41 - The Challenges and Rewards of Rebranding 00:30:44 - Taking the First Step in Rebranding

Connect with Emma Wright on LinkedIn - https://www.linkedin.com/in/emmawrightaus/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #b2bgrowth #branding

LinkedIn Cold Outreach Pitfalls: Secrets to DMs that Sell

Mon, 21 Aug 2023 19:00:00 +1100

Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome.

She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better results.

The key moments in this episode are: 00:00:00 - Introduction 00:00:40 - Marketing vs Selling 00:04:30 - Preparing for Cold Outreach 00:09:03 - Choosing a Target Market 00:11:36 - How to Target with Cold Outreach 00:14:08 - Choosing the Right Target Market 00:15:54 - Defining Your Target Market 00:19:06 - Overcoming the Fear of Cold Outreach 00:23:21 - Avoiding Spammy Cold Outreach Messages 00:28:22 - Importance of Boundaries and Respect 00:29:06 - Building Receptive Relationships 00:30:19 - Quantity Matters in Cold Outreach 00:31:47 - Cold Outreach Works with Consistency 00:35:39 - Consistency and Progress over Perfection

Connect with Laura Khalil on LinkedIn - https://www.linkedin.com/in/laurakhalil/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#sales #socialselling #b2bgrowth

LinkedIn Thought Leadership is NOT Just Posting Content!

Mon, 14 Aug 2023 19:00:00 +1100

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it?

Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas.

The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader 00:09:21 - Rareness of Thought Leadership 00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership 00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership 00:19:46 - The Importance of Practice and Evolution 00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI

Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

www.b2bgrowthco.com

#linkedin #thoughtleadership #b2bgrowth

Operation Rebrand - Michelle J Raymond's Story

Mon, 07 Aug 2023 19:00:00 +1100

Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website?

Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own.

The key moments in this episode are: 00:00:00 - Introduction 00:01:27 - The Process of Rebranding 00:03:06 - Discovering Her Niche 00:09:02 - Feeling Lost and Finding Purpose 00:11:29 - The Evolution of Her Brand 00:13:47 - Questioning the Rebranding Decision 00:15:05 - Embracing Change and Self-Belief 00:17:25 - The Importance of Planning and Asking for Help 00:19:29 - Using Chat GPT for Branding 00:21:46 - Overhauling the Visual Brand 00:27:53 - Nobody Cares 00:28:52 - Lessons Learned 00:30:33 - Profile Overhaul 00:31:35 - Taking Time 00:33:46 - Future Plans

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #b2bgrowth #linkedinads

How to Make LinkedIn Fun - Time to Ditch Traditional Employee Advocacy

Tue, 01 Aug 2023 05:11:00 +1100

No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands.

The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Olga's journey on LinkedIn 00:02:43 - The difference between building a business brand and a personal brand on LinkedIn 00:07:12 - The importance of founder branding on LinkedIn 00:11:10 - The ability of founders to inspire and lead by example 00:15:35 - Building Brand Identity Through Unique Marketing Tactics 00:16:09 - The Shift Towards Fun and Different Marketing Approaches 00:17:13 - The Power of Building a Brand Community 00:18:29 - The Importance of Engaging with Customers Publicly 00:22:44 - Encouraging Employees to Talk About the Brand

Connect with Olga Andrienko on LinkedIn - https://www.linkedin.com/in/olgandrienko/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#branding #brand #b2bgrowth #brandcommunity #employeeadvocacy

Secrets of LinkedIn Content That Gets Real Results

Mon, 24 Jul 2023 19:00:00 +1100

If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark.

The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - Balancing Value and "Confetti" Moments 00:19:57 - Going the Extra Mile for Customers 00:26:59 - Conclusion Connect with Jess Cook on LinkedIn - https://www.linkedin.com/in/jesscook-contentmarketing/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#contentmarketing #linkedIn #b2bgrowth

LinkedIn Speaking Tips - Use Your Voice to Build Your Personal Brand

Mon, 17 Jul 2023 19:00:00 +1100

Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond.

The key moments in this episode are: 00:00:00 - The Journey to Building a Personal Brand 00:06:04 - The Impact of Voice on Perceived Authority 00:09:33 - Dealing with Nerves in Public Speaking 00:19:04 - The Power of Vocal Warm-ups 00:14:43 - Trick your brain for productivity 00:15:18 - Focus on helping others 00:16:44 - Tips for recording videos alone 00:18:02 - Don't let equipment hinder you 00:23:46 - Eliminating filler words 00:28:32 - The Importance of Making Information Entertaining and Appealing 00:29:50 - Building Trust through Engagement and Interaction 00:30:34 - Avoiding Authority Undermining Mannerisms 00:31:33 - Taking Control of Little Things to Enhance Communication 00:32:23 - Starting to Speak and Create Content without Waiting for Permission

Connect with Nausheen I Chen on LinkedIn - https://www.linkedin.com/in/nausheenichen/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #b2bgrowth #contentcreator #publicspeaking

Reduce Your LinkedIn Ad Spend Using This Proven Tactic

Tue, 11 Jul 2023 03:18:00 +1100

Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa.

Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns.

The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn 00:03:08 - Top Three LinkedIn Ads Features 00:06:54 - Integrating Organic and Paid Strategies 00:09:12 - The Power of LinkedIn Ads 00:13:23 - Importance of Building Relationships Before Expecting Results 00:14:25 - Pitfalls to Avoid in LinkedIn Ad Targeting 00:16:00 - The Importance of Having a Clear Target Audience 00:17:18 - CEO Targeting on LinkedIn and User Experience 00:18:29 - Trends in LinkedIn Ads and the Rise of Video 00:26:59 - The Power of Snazzy Subtitles 00:27:57 - Adapting to New Video Trends 00:29:17 - The Power of Retargeting 00:30:34 - Get Better Results with Retargeting 00:31:36 - Building Targeted Lists for Future Ads

Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

www.b2bgrowthco.com

#LinkedInAds #LinkedIn #CompanyPages

LinkedIn Branding Tactics : The Power of Two

Mon, 03 Jul 2023 09:50:00 +1100

Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business.

The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System 00:04:04 - The Role of Mindset in Personal Branding 00:05:34 - Knowing Your Why on LinkedIn 00:11:53 - Understanding Your Target Audience 00:12:29 - Power Partnerships 00:13:49 - The Importance of Personal Branding 00:14:19 - Aligning Your Brand Across Platforms 00:19:30 - Leveraging Business and Personal Brands 00:24:29 - The Importance of Building a Brand 00:25:12 - Personal Branding Evolution 00:26:10 - Power of Branding 00:26:50 - Actionable Tips for Improving Branding

Connect with Michelle B Griffin on LinkedIn - https://www.linkedin.com/in/michellebgriffin/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#LinkedIn #Branding #PersonalBrand

The Edutainment Effect. Making LinkedIn Content Fun

Mon, 26 Jun 2023 18:00:00 +1100

Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals.

Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy?

The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey 00:01:38 - Edutainment 00:04:04 - Panda Doc 00:07:05 - Formula to Stop Scrolling 00:13:16 - Creating Brand Recognition and Affinity 00:17:29 - The Power of Attention 00:19:03 - Funny Content vs. Emotional Content 00:24:18 - Product Videos vs. Social Content 00:27:03 - Creating Content for Different Audiences 00:28:01 - Overcoming the Fear of Creating Content 00:29:21 - Creating Content Beyond Marketing 00:34:30 - Overcoming the Fear of Being Funny

Connect with Travis Tyler on LinkedIn - https://www.linkedin.com/in/travis-scott-tyler/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #b2bgrowth #contentmarketing

Attract and Convert More Clients on LinkedIn

Mon, 19 Jun 2023 17:48:00 +1100

Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead?

By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible offer that attracts and converts clients. You'll walk away with the tools and strategies you need to achieve your desired outcome: a service-based offer that sells itself.

The key moments in this episode are: 00:00:00 - Introduction 00:04:23 - The Four-Step Process 00:05:01 - The Hypothesis Phase 00:06:14 - The Validation Phase 00:08:01 - Conclusion 00:11:48 - Launching Your Business 00:14:09 - Soft Launch vs. Big Bang 00:15:01 - Components of a Successful Offer 00:19:38 - Selling Value, Not Expertise 00:24:01 - Marketing vs Selling Offers 00:26:28 - Finding the Balance Between Sales and Marketing 00:28:08 - Actionable Tip for Selling Offers 00:29:31 - The Importance of Listening to Your Clients

Connect with Angela Tsai on LinkedIn - https://www.linkedin.com/in/angelatsai1/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#LinkedIn #Offers #Positioning

LinkedIn Content Planning for Connection and Conversion.

Mon, 12 Jun 2023 17:00:00 +1100

Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content?

The key moments in this episode are: 00:02:48 How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44 Repurposing content - tools and tips recommendations 00:22:32 LinkedIn Live and Video content - why do you think it should be part of the content mix?

Connect with Fanny Dunagan on LinkedIn - https://www.linkedin.com/in/fannydunagan/ ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#LinkedIn #ContentCreator #B2BGrowth

How a Non-Profit Leveraged LinkedIn to Change The World

Mon, 05 Jun 2023 17:00:00 +1100

Whether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/

The key moments in this episode are: 00:00:00 Welcome 00:01:05 Talk me through how you have been able to leverage LinkedIn to have a bigger impact in your charity work. 00:05:17 What has been the most surprising thing that has happened to you on LinkedIn? 00:07:37 What are some of the Hope4 achievements you can link back to LinkedIn? 00:20:18 What do you wish you knew when you first started using LinkedIn for raising awareness and funds? 00:26:11 What benefits do you see for corporates teaming up with not-for-profits on LinkedIn?

Connect with Chris Lomas on LinkedIn - https://www.linkedin.com/in/chris-lomas/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Unravelling LinkedIn Company Page Innovations

Wed, 31 May 2023 03:06:00 +1100

Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation.

Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston.

The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - The Need for Post-Scheduling Editing Feature 00:13:30 - The Benefits of Planning and Batch Creating Content 00:14:43 - Balancing Engagement and Productivity 00:18:27 - The Importance of Communication and Responding to Comments 00:26:00 - The Importance of LinkedIn for Company Pages 00:27:36 - Overcoming Challenges on Company Pages 00:30:19 - The Role of AI on Company Pages 00:32:31 - The Future of LinkedIn and Company Pages 00:39:32 - The Push for Audio on LinkedIn 00:40:18 - Scheduling and Reach on LinkedIn 00:41:36 - Personal and Company Newsletters 00:43:12 - Maximising the Impact of Newsletters 00:47:10 - Using Chat GPT for Brainstorming

Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedin #companypage #b2bmarketing

ChatGPT + AI Your LinkedIn Game Changer for B2B Growth

Mon, 22 May 2023 20:00:00 +1100

We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya.

The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn 00:10:16 - Quality Improvement with Chat GPT 00:12:23 - Fun Experiment with Chat GPT 00:13:38 - Tips for Using Prompts 00:15:30 - Leveraging Chat GPT for YouTube Headlines 00:18:30 - The Power of Human + AI Collaboration 00:24:57 - The Power of Building a Personal Brand 00:25:33 - Leveraging LinkedIn for Brand Building 00:25:41 - Resource for Building Your Brand on LinkedIn 00:26:12 - Isabella's Carousel Posts 00:26:29 - Wrapping Up and Looking Forward

Connect with Isabella Bedoya on LinkedIn - https://www.linkedin.com/in/izzword/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#ChatGPT #AI #LinkedIn #B2BGrowth

3 Simple Rules to Sell More on LinkedIn

Mon, 15 May 2023 08:58:00 +1100

We reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets.

We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features.

The key moments in this episode are: 00:00 Introduction 02:23 Typical Mindset vs Sales Mindset 09:42 3 simple rules to increase sales 15:41 Presenting benefits over features 21:00 The power of a sales script 26:40 How can you use sales calls to improve your marketing on LinkedIn? Connect with Mélanie Boucarut on LinkedIn - https://www.linkedin.com/in/melanieboucarut/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#sales #socialselling #salestraining #salescoaching

LinkedIn Networking for Introverts

Mon, 01 May 2023 05:47:00 +1100

What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't want to miss. The key moments in this episode are: 00:00 Welcome 02:39 LinkedIn Survival Guide for Introverts 07:07 The Marketing Meetup Back Story 11:14 Secret to building momentum in communities 19:04 What has been the biggest challenge in building the Marketing Meetup Community? 22:59 As an introvert, how has the community helped you grow?

Connect with Joe Glover on LinkedIn - https://www.linkedin.com/in/josepheglover/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#community #marketing #communitybuilding #communityengagement

Unlocking LinkedIn Sales in 2023: Dive Deep with Niraj Kapur (LinkedIn Top Voice)

Mon, 24 Apr 2023 17:00:00 +1100

If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer.

LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline.

The key moments in this episode are: 00:00:00 Welcome 00:02:39 Context is everything when it comes to sales. Mindset matters. 00:09:42 How do we sell to the LinkedIn invisible? 00:20:28 How to use LinkedIn to reach decision makers 00:23:29 Tips to spot opportunities in the home feed 00:26:24 Sales trends in 2023 Connect with Niraj Kapur on LinkedIn - https://www.linkedin.com/in/nkapur/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#sales #socialselling #b2bsales #salesenablement

Supercharge Your LinkedIn Company Page: Expert Strategies with Michelle J Raymond

Mon, 17 Apr 2023 23:00:00 +1100

When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition.

The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits 00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page 00:14:13 - Using Company Page to Mention the Brand 00:15:08 - Leveraging Personal Connections to Build Community 00:15:27 - Growing Your Company Page Takes Effort 00:15:59 - Quality Over Quantity 00:16:48 - Additional Resources and Support

Here is the link for the LinkedIn Plugin for the auto page: - https://learn.microsoft.com/en-us/linkedin/consumer/integrations/self-serve/plugins/follow-company-plugin ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #companypage #linkedintips #b2bgrowth

LinkedIn for Employees - Lessons To Build Employee Brands

Mon, 10 Apr 2023 19:00:00 +1100

What do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair? Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome 00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences to the process? 00:20:31 Workplaces that get it right – what does that look like? 00:24:23 Evolution of a LinkedIn content creator Connect with Cher Jones on LinkedIn - https://www.linkedin.com/in/itscherjones/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn -https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #EmployeeAdvocacy #ContentMarketing #b2bgrowth #personalbrand

Merging Business & Personal Brands. The Brand Squared System by #MichelleSquared

Tue, 04 Apr 2023 10:02:00 +1100

Ever considered that your business brand is the key that unlocks opportunities for your business? When it's combined with your employees' personal brand, it's the winning combination. Yet too many businesses ignore their LinkedIn Company Page and miss out on creating a great first impression for company page visitors.

Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode.

BUY YOUR COPY:

Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)

THE BACKSTORY

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

Learn and sign up as a member at MichelleSquared.com

Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.

ABOUT US:

Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot.

LinkedIn: https://www.linkedin.com/in/michellebgriffin/

Website: https://michellebgriffin.com

Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com

Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B GROWTH CO., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/

TRANSCRIPT

Read here: https://share.descript.com/view/TlRQSNBFeb3

LinkedIn Local - Meet Your Community

Thu, 30 Mar 2023 07:34:00 +1100

How do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users. The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes a successful #LinkedInLocal meetup? 11:40 What are the benefits of building a community? 16:39 What ways do people go about building connection all wrong on LinkedIn? 21:34 Building a virtual village on LinkedIn Connect with Anna McAfee on LinkedIn - https://www.linkedin.com/in/annamcafee/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#linkedinlocal #community #b2bgrowth #localmeetups

From LinkedIn to Group Programs - A Framework for Success

Wed, 22 Mar 2023 14:00:00 +1100

A Group Program Expert, Kerry Dobson, shares her top tips and frameworks for creating and leading successful coaching programs. From deciding what to include to leading the actual session, Kerry helps coaches overcome the frustrations and overwhelm that comes with creating group programs. Get ready to transform your client's lives and increase the community you impact. The key moments in this episode are: 00:00 Welcome 02:19 When is the time right to consider a group coaching program? 06:02 What should and shouldn’t be included in a group coaching program? 10:16 Launch plan – realistic time frames to put the course together. 16:39 What is the most common mistake you see with new group leaders? 20:44 EASE framework (Engaging, Actionable, Supportive, & Effortless) Connect with Kerry Dobson on LinkedIn - https://www.linkedin.com/in/kerry-dobson/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#groupcoaching #coaching #groups #scalingyourbusiness

LinkedIn Video Increases Sales When You Try These Tactics

Wed, 15 Mar 2023 14:00:00 +1100

Is your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages. The key moments in this episode are: 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44 Does your LinkedIn video fail the 3 second test? 18:44 Tips for getting over feeling awkward on video 22:45 Secret to humour on video – getting organised Connect with Chris Bogue on LinkedIn - https://www.linkedin.com/in/chris-bogue/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#socialselling #b2bsales #contentmarketing #sales

Launching Your Brand Community on LinkedIn

Wed, 08 Mar 2023 01:53:00 +1100

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Through extensive research, diverse case studies, and expert interviews, Mark provides a compelling and actionable blueprint for the modern brand community. The key moments in this episode are: 00:00 Welcome 00:37 How did Mark get started on LinkedIn? 01:44 Brand Community – why now? 09:06 What are the key differences between community and audience? 15:39 Rethinking brand community strategy – where do brands go wrong? 18:44 How to Measure the ROI of a Brand Community 27:05 Building B2B Brand Communities – are the principles the same for B2B and B2C? Connect with Mark Schaefer on LinkedIn - https://www.linkedin.com/in/markwschaefer/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

#Brand #B2BGrowth #community #marketing #B2B

B2B Demand Generation on LinkedIn - Build Out Your Content Systems

Wed, 01 Mar 2023 19:00:00 +1100

As marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform Connect with George Coudounaris on LinkedIn - https://www.linkedin.com/in/b2b-marketing-expert/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Capture, Engage, Convert: Leveraging GIFs & Video Strategy on LinkedIn

Mon, 20 Feb 2023 16:00:00 +1100

When it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention.

Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content.

The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do business with you on LinkedIn 00:05:54 Can businesses use GIFS? Are GIFS for everyone? 00:11:06 The benefits of making your own GIFS 00:13:33 Do's and Don't of GIFS 00:16:25 The power of flow state videos 00:21:00 Videos for customer research 00:25:54 Zineb's actionable tip - don't market in the dark To access Zineb's fantastic" DIY GIF Training with Z" online training - https://www.raisetherunway.co/diy-gif-training Just 15 euros!!! Connect with Zineb on LinkedIn - https://www.linkedin.com/in/zineblayachi/

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #gifs #linkedin #contentmarketing #b2bmarketing #outboundsales

How to Avoid Being Spammy on LinkedIn - Tips for Outbound Sales

Mon, 13 Feb 2023 20:00:00 +1100

The sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive.

The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales processes for those starting. 00:22:05 The perils of avoiding outbound sales. 00:26:54 Sales leaders need to give smarter KPIs to modern social sellers. 00:29:47 Outbound vs Inbound sales - where should you focus your time? 00:32:34 Mark's actionable tip for better LinkedIn social selling. Connect with Mark McInnes on LinkedIn - https://www.linkedin.com/in/mark-mcinnes/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #socialselling #b2bgrowth #outboundsales

Unlocking B2B Podcast Success: Neal Veglio's No-Fail Strategies

Wed, 08 Feb 2023 02:15:00 +1100

How many rookie mistakes were made when this B2B podcast was first set up? Too many.

If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility.

Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics for growing your B2B business using podcasting. But it's not just about creating great content, it's about getting it in front of the right people. That's why we also dive into LinkedIn's role in promoting your episodes and amplifying your reach.

The key moments in this episode are: 00:00:00 Welcome 00:05:34 Why should you consider a business podcast, and what are the advantages for your business? 00:10:58 Planning your B2B podcast for success. Avoid the common pitfalls 00:17:50 Beware of the podcast promotion, charlatans 00:20:22 Key elements for a great podcast 00:28:37 How you can use LinkedIn for marketing your podcast Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Fix Your LinkedIn Company Page: 3 Mistakes to Avoid

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Just Changed It's Home Feed (This Changes Everything)

CONNECT WITH MICHELLE J RAYMOND

Employee Advocacy vs Engagement Pods: What’s Real on LinkedIn?

CONNECT WITH MICHELLE J RAYMOND

How to Get Your B2B Brand Cited by LLMs Using LinkedIn (Without Falling for the Hype)

CONNECT WITH MICHELLE J RAYMOND

Why Most Corporate LinkedIn Strategies Underperform | B2B Marketing Lessons

CONNECT WITH MICHELLE J RAYMOND

Has B2B Marketing Lost Its Way? Rethinking MQLs, Attribution and Customer Focus

CONNECT WITH MICHELLE J RAYMOND

How To Build Real Authority On LinkedIn (Without Faking It)

CONNECT WITH MICHELLE J RAYMOND

How To Build a LinkedIn Company Page That Actually Grows

CONNECT WITH MICHELLE J RAYMOND

360Brew Explained. Why Reach No Longer Matters on LinkedIn

CONNECT WITH MICHELLE J RAYMOND

Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing

CONNECT WITH MICHELLE J RAYMOND

LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

CONNECT WITH MICHELLE J RAYMOND

What Brain Science Teaches Us About LinkedIn Marketing

CONNECT WITH MICHELLE J RAYMOND

The B2B Marketing Reset for LinkedIn 2026: What to Stop, Start, Rethink & Redo

CONNECT WITH MICHELLE J RAYMOND

The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know

CONNECT WITH MICHELLE J RAYMOND

Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert

CONNECT WITH MICHELLE J RAYMOND

The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works

CONNECT WITH MICHELLE J RAYMOND

Social Media Customer Care: Best Practices Every B2B Brand Should Use

CONNECT WITH MICHELLE J RAYMOND

Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform

CONNECT WITH MICHELLE J RAYMOND

Why Your LinkedIn Posts Aren’t Being Seen (and How to Fix It)

CONNECT WITH MICHELLE J RAYMOND

The B2B Growth Mistake: Focusing on Tools Instead of Customers

CONNECT WITH MICHELLE J RAYMOND

What To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan)

CONNECT WITH MICHELLE J RAYMOND

How To Make The LinkedIn Algorithm Work For You (Not Against You)

CONNECT WITH MICHELLE J RAYMOND

What Really Grows Your LinkedIn? Posts, Comments or DMs?

CONNECT WITH MICHELLE J RAYMOND

Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included)

CONNECT WITH MICHELLE J RAYMOND

Top 10 LinkedIn New Features You Need To Know

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

CONNECT WITH MICHELLE J RAYMOND

Sell More By Writing Better LinkedIn DMs People Want to Read

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Marketing for Small Businesses: Profile vs. Company Page

CONNECT WITH MICHELLE J RAYMOND

How to Use AI and Automation on LinkedIn Without Getting Banned

CONNECT WITH MICHELLE J RAYMOND

How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)

CONNECT WITH MICHELLE J RAYMOND

CONNECT WITH TY HEATH

The New LinkedIn Strategy Every B2B Brand Needs

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Algorithm Changed. Use This NEW Content Strategy.

CONNECT WITH MICHELLE J RAYMOND

LinkedIn Algorithm Just Changed. Here's What Works Now

CONNECT WITH MICHELLE J RAYMOND

Business Growth on LinkedIn Starts With This

CONNECT WITH MICHELLE J RAYMOND

Why Your Team Isn't Posting On LinkedIn (And How to Fix It)

CONNECT WITH MICHELLE J RAYMOND

Why Noone Buys From Your LinkedIn Posts (Non Cringe Fix)

CONNECT WITH MICHELLE J RAYMOND

The Real Reason Your B2B LinkedIn Posts Are Getting Ignored (With Fixes)

CONNECT WITH MICHELLE J RAYMOND