Social Media Manager Confidential

106. How to Audit a Social Media Account (Complete Step-by-Step Guide)

Tue, 26 Aug 2025 07:00:00 -0500

If you've been wanting to offer audit services but keep avoiding it because you're not sure where to start—or worried your audits won't feel professional enough—this one's for you.

Creating audits that actually convert isn't about being the critique police. It's about positioning yourself as the strategic guide who helps clients see possibilities rather than problems. When done right, audits become your most powerful business development tool, whether prospects hire you immediately or not.

In this episode, I'm walking you through my exact 8-section audit framework that makes clients feel excited about growth instead of overwhelmed by feedback. This is the same process I use in my agency to establish expertise while delivering genuine value.

What we're covering:

✔️ Professional presentation setup that shows credibility from slide one

✔️ How to frame opportunities instead of weaknesses (language matters)

✔️ Content analysis that identifies what's working and what needs adjustment

✔️ Engagement quality assessment—because two comments from ideal clients beat a hundred random ones

✔️ Action planning that gives clients three clear, achievable next steps

The truth about audits: They're not about pointing out what's broken. They're about creating hope and direction. This framework helps you deliver both while positioning yourself as the expert they want to work with.

If this resonates and you're ready to start offering professional audit services, you'll love the complete audit template that includes all these sections pre-formatted with video guidance on customization. You can find it at https://shop.sugarpunchmarketing.com/products/social-media-audit-template

For more SMM business resources and training, check out The Back Office at

sugarpunchmarketing.com/the-back-office

103. Social Media Manager Starter Kit: Everything You Need to Get Started

Tue, 05 Aug 2025 07:00:00 -0500

If you're constantly feeling like you're winging it as a social media manager—scrambling to put together proposals, second-guessing your pricing, or starting from scratch with every single client—I need to tell you something important.

You're not unprofessional. You just don't have the right systems yet.

I see brilliant social media managers burning out because they're recreating everything from zero, every time. And honestly? That's exhausting. You shouldn't have to reinvent the wheel just to look like you know what you're doing—because you already do.

In this episode, I'm walking you through the six tools that changed everything for me when I was building my agency. These aren't fancy solutions—they're practical systems that let you focus on strategy instead of scrambling to look professional.

Here's what we're covering:

✔️ A pricing calculator that actually factors in your real costs (not just what sounds nice)

✔️ Why case studies book clients faster than portfolios—and how to structure them

✔️ The client attraction strategy that positions you as the expert before you even hop on a sales call

✔️ Proposal templates that handle objections before clients voice them

✔️ An onboarding process that makes new clients feel like they're in excellent hands from day one

✔️ Content organization that makes you look premium without the premium price tag

This isn't about perfection. It's about having your act together so you can charge what you're worth and work with clients who value strategic thinking over quick fixes.

You don't need to create all of these at once—start where you're struggling most. But having these tools means you're not starting from zero every time, and more importantly, you look like someone who actually has their business figured out.

If this resonates and you're ready to stop waiting for clients to ask about your work, here's what I mentioned in the episode:

Starter Toolkit Bundle - All six templates with video tutorials showing you exactly how to customize them: shop.sugarpunchmarketing.com/products/starter-toolkit-bundle ($147)
Social Media Case Study Template - The exact 9-page Canva template with 100+ copy ideas: shop.sugarpunchmarketing.com/products/social-media-case-study-template ($37)
Social Media Marketing Proposal Template - Professional proposal format with strategic integration: shop.sugarpunchmarketing.com/products/social-media-marketing-proposal-template ($37)
Browse all SMM resources - Templates, classes, and tools for growing your social media management business: shop.sugarpunchmarketing.com

Mentioned in this episode:The Back Office - Your free resource hub with 7 years of my best trainings, templates, and field notes organized by topic. Everything that's helped my clients and mentees build profitable social media businesses—now in one searchable place. Get instant access:

https://community.sugarpunchmarketing.com/

102. Burned Out or Just Overbooked? Signs It’s Time to Raise Your Rates

Tue, 29 Jul 2025 07:00:00 -0500

Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your Rates

If opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.

In this episode, Shanté breaks down the very real difference between burnout and a broken business model. Because sometimes it’s not your work ethic that’s the issue—it’s your pricing. And until you fix that, no productivity hack will save you.

Whether you’re maxed out on deliverables, stuck in client churn, or afraid you’ll lose everyone the second you raise your rates, this episode walks you through the mindset, math, and systems to make a sustainable change.

We’ll cover:

How to tell the difference between burnout and undercharging (and when it's both)
Why easily booking clients might be a red flag—not a win
The real math behind rate increases—and why fewer clients at higher rates is the move
What systems you actually need to justify a premium price

Burnout isn’t a rite of passage. It’s a sign. And often, that sign is pointing toward pricing that doesn’t support the business—or life—you want to build.

If you’re ready to stop running on fumes and actually build margin into your model, check out the Pricing & Packages Masterclass. It includes:

The Profitable Pricing Calculator (so you know your exact rates)
Expense checklists most creatives forget
Pre-designed package menu templates
Confidence-building pricing scripts

It’s the toolkit to help you stop guessing—and start charging what you need to thrive.

Mentioned in this episode:

The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place. Get instant access: https://community.sugarpunchmarketing.com/

101. How I’d Start as a Social Media Manager in 2025 (With $0 Budget)

Tue, 22 Jul 2025 07:00:00 -0500

Starting From Scratch? Here's How to Become a Social Media Manager in 2025 (Without Spending a Dime)

If you’ve been dreaming about becoming a social media manager but feel stuck because your budget’s at $0… this one’s for you.

In this episode, Shanté walks you through exactly how she’d start a social media management business in today’s climate—with zero upfront investment. No fluff, no guilt, no “you just have to want it bad enough” hustle-speak. Just a step-by-step path that prioritizes skill, strategy, and service over spending.

Here’s what we cover:

Why social media management is way more competitive than it used to be—and how that’s actually a good thing
How to build your portfolio through high-value service trades (and avoid unpaid “exposure” traps)
The 3-part system to go from learner → practitioner → professional—with free tools and real-world application
The difference between hobbyist content and building a voice-safe, results-driven client presence

This episode is your permission to start small—but start smart. You can launch your career without courses, subscriptions, or tools. And when you’re ready to charge? We’ve got the roadmap for that too.

If you're feeling ready to move from free to paid, check out the Starter Toolkit Bundle. It’s designed to help you price with confidence, pitch with clarity, and showcase your results:

Pricing Calculator
Proposal Template
Case Study Template
Canva Content Calendar
Instagram Client Attraction Kit

It’s the bundle we wish we had when we started—and it’s $45 off when you grab it all together.

Mentioned in this episode:

The Back Office

100. How to Explain Social Media Expectations to Clients (Without Feeling Awkward)

Tue, 15 Jul 2025 07:00:00 -0500

When Your Client Thinks Going Viral Is a Strategy (And You’re Tired of Explaining Why It’s Not)

If you’ve ever felt awkward trying to explain social media expectations to a client—especially the myth that follower counts = conversions—you’re not alone. This episode is for the social media managers who are done with vague requests and “can we just go viral?” conversations… and ready to lead with clarity, not conflict.

Inside this episode, Shanté breaks down how to reframe client expectations without making it weird—or losing the contract. You’ll walk away with language that protects your role, supports the relationship, and gently redirects even the most metrics-obsessed client back to strategy.

We’re unpacking:

Why mismatched expectations usually come from overwhelm—not malice
The “Reality Bridge” script to help clients connect their goals to actual business results
How to explain the real social media runway (spoiler: it’s not 2 weeks)
What to say when clients want to “start small” or buy followers (without spiraling)

If you’re craving more scripts, frameworks, and tools to make expectation-setting feel natural (and powerful), you’ll love the Booking Clients Masterclass. It includes:

My discovery call script to pre-screen for red flags
Proposal template that positions your work as the obvious next step
Client boundary checklist so you know when to hold the line—or walk away

This episode is your permission slip to lead with confidence, protect your time, and finally stop rewriting the rules mid-contract.

Mentioned in this episode:

The Back Office

99. The 5 Client Boundaries That Saved My Social Media Business

Tue, 08 Jul 2025 07:00:00 -0500

Your portfolio is polished and sitting in a folder somewhere—but it's not booking you clients. You've spent hours creating beautiful case studies, yet you're still stuck in the pitch-and-pray cycle, watching other social media managers book premium clients while you're explaining why you're worth hiring.

The exhaustion of constantly having to prove your value ends when you stop treating your portfolio like documentation and start using it as your most strategic sales tool.

In this episode, I'm sharing the exact framework that transformed my client attraction from reactive pitching to proactive positioning. You'll discover why potential clients have been reaching out to me already convinced for the past seven years—and how to create that same magnetic pull with your own work.

What we're covering:

The psychology shift that happens when clients see your results before they reach out (and why this changes everything about your sales conversations)
How to structure your website so your portfolio works 24/7—turning browsers into believers without a single sales call
The strategic proposal integration that prevents price objections before they happen
Why transformation stories convert better than metrics alone (plus the exact narrative structure that helps potential clients envision their own success)
A practical implementation guide for newer SMMs who feel like they don't have "enough" results yet

The relief you'll walk away with: You'll finally understand why your beautiful portfolio isn't converting—and you'll have a clear roadmap for positioning your expertise so ideal clients come to you already sold on what you can do.

If this resonates and you're ready to stop waiting for clients to ask about your work, here's what I mentioned in the episode:

Portfolio Building Class - Complete case study templates, proposal integration scripts, and implementation guidance ($97)
Social Media Case Study Template - The exact 9-page Canva template with 100+ copy ideas ($37)
Social Media Marketing Proposal Template - Professional proposal format with strategic portfolio integration ($37)
Browse all SMM resources - Templates, classes, and tools for growing your social media management business

You can also check out our results page to see exactly how we structure portfolio presentation for maximum impact.

Mentioned in this episode:

The Back Office

98. What Actually Gets You Booked: My Portfolio Strategy That Works in 2025

Tue, 01 Jul 2025 07:00:00 -0500

Your portfolio is beautiful. Your case studies are organized. Your screenshots are perfectly curated. So why aren't potential clients reaching out?

If you're tired of having amazing work that somehow isn't translating into consistent bookings—or if you're exhausted from pitching clients who should already see your value—this episode will shift how you think about your portfolio entirely.

I'm sharing the exact 3-strategy framework that's helped me avoid cold pitching for over 6 years. Instead of chasing clients and convincing them I'm qualified, they come to me already sold on what I can do. This isn't about creating more content or perfecting your case studies—it's about strategically positioning the work you've already done so it does the selling for you.

You'll discover:

Why treating your portfolio like a resume is keeping you in pitch mode (and what to do instead)
The three specific places to position your results so clients discover your value before they ever reach out
How to structure case studies that help potential clients envision their own transformation
The psychology behind why this approach completely changes the sales conversation

The transformation: By the end of this episode, you'll understand exactly when, where, and how to position your portfolio so it attracts ideal clients who are already convinced they want to work with you.

If this approach resonates and you're ready to build case studies that actually convert, my Portfolio Building Class walks you through the exact templates and scripts I use. You'll get the same Canva template I used for case studies, plus strategic guidance for positioning yourself from day one—even if you're just starting out.

Links mentioned:

Portfolio Building Class: https://shop.sugarpunchmarketing.com/collections/classes/products/portfolio (use code PORTFOLIO20 for $20 off)
Sugarpunch Results Page: sugarpunchmarketing.com/results
Marketing Strategy Class: https://shop.sugarpunchmarketing.com/collections/classes/products/marketing
Reporting Results Playlist: https://www.youtube.com/playlist?list=PLxbOVJdgZciAfbZlLP9tC2jvwIuvQMhwR

Your expertise deserves to be seen. Let's make sure the right people discover it.

Mentioned in this episode:

The Back Office

97. How to Create a Social Media Analytics Report That Clients Understand

Tue, 24 Jun 2025 07:00:00 -0500

You’ve been told to “show your value with data”—but what happens when the data still doesn’t land?

If you’re a social media manager or service provider who’s ever sent a beautifully designed report only to get silence (or worse, confusion) in return, this episode is going to feel like a deep exhale.

We’re unpacking the real reason most client reporting falls flat—and how to create reports that don’t just show numbers, but build trust.

Inside, Shanté shares the exact framework Sugarpunch uses to turn monthly metrics into clarity, context, and client retention gold.

You’ll hear:

Why most reports fail (and how to tell if yours is one of them)
The “Value-Clarity Framework” that reframes metrics as meaning
The report structure that keeps our clients obsessed—and informed
How to handle low numbers with transparency that builds loyalty
The one change that made clients look forward to report day

If you’ve been craving a reporting process that reflects your strategy—not just your stats—this is your episode.

✨ If this resonates, you’ll love the Monthly Insights Report Template.

It’s the exact one we use for our clients—and it’ll cut your reporting time in half.

Grab it here:

https://shop.sugarpunchmarketing.com/collections/metrics-reporting/products/monthly-insights-results-report-template

You’re not bad at reporting.

You’ve just been taught to do it backwards.

Let’s fix that—together.

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

96. 7 Mistakes I Made Building My Social Media Management Agency from Scratch & What I'd Do Differently

Tue, 17 Jun 2025 07:00:00 -0500

Feeling like you're building your agency on vibes and caffeine?

You're not alone. The first few years of running a social media management business can feel like nonstop improvising—especially when no one talks about the behind-the-scenes mistakes we all make.

In this anniversary episode, Shanté reflects on 7 real mistakes made while building Sugarpunch Marketing from scratch—and shares exactly what she’d do differently if she were starting over today.

You’ll walk away with:

A clearer understanding of when (and how) to niche
What to include in a portfolio clients actually care about
Why building systems beats hustling harder
What personal branding has to do with client trust
How to manage finances in a way that protects your peace

This isn’t theory. It’s the systems, scripts, and boundaries that helped Sugarpunch scale—without selling out.

✨ If this resonates, you’ll love:

→ Take the free Content Seasons Quiz:

https://sugarpunchmarketing.com/quiz

→ Build your strategy with the Marketing Quickstarter Class:

https://shop.sugarpunchmarketing.com/collections/classes/products/marketing

→ Get your custom strategy done for you:

https://sugarpunchmarketing.com/strategy-retreat

Mentioned in this episode:

The Back Office

95. What's Wrong With Your Content Strategy? 7 Common Mistakes to Fix Now

Tue, 10 Jun 2025 07:00:00 -0500

You’re posting. You’re showing up. But the clients? Still quiet.

If your content looks polished but doesn’t convert, you’re not alone—and you’re not doing it wrong. You might just be building content like a creator, not a strategist.

In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.”

You’ll learn:

Why posting like an influencer sabotages your strategy
The 3 content types your business needs (and probably doesn’t have)
How to align your content with the actual buyer decision journey
Why most “viral” posts don’t convert—and what actually does
How to stop doing more and start doing what works

This isn’t about going viral. It’s about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale.

If this resonates, you’ll love:

✨ The Content Seasons Quiz — get clear on what your brand really needs right now

🎓 Marketing Quickstarter Class — build your content engine with strategy-backed templates

📅 Book a Strategy Retreat — done-for-you strategy, delivered in 2–3 weeks

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

94. Building the Perfect Content Calendar Approval Process: Canva vs. ClickUp for Social Media Managers

Tue, 03 Jun 2025 07:00:00 -0500

If content approvals are slowing you down, stressing you out, or making you want to chuck your calendar out the window—this one’s for you.

In this episode, I’m sharing the exact approval workflows I’ve built inside my agency to reduce back-and-forth, keep clients on track, and finally stop chasing feedback. You’ll hear what actually works (and what doesn’t), why we ditched scattered approvals forever, and how to choose the right tool—Canva or ClickUp—based on your business stage.

We’ll cover:

The real reason content approvals break down (and how to fix it)
Why multiple feedback channels = guaranteed chaos
The Canva setup that’s perfect for solo SMMs
The ClickUp workflow that saves my agency hours every week
How to track status, simplify reviews, and keep clients engaged

No fluff. Just real systems that save time, reduce stress, and support sustainable growth.

✨ RESOURCES MENTIONED:

➤ Watch the ClickUp Setup in Action:

https://youtu.be/Ez9qz3ROlA0?si=0vEJDlCKrJT1992T

➤ Grab the Canva & ClickUp Templates:

https://shop.sugarpunchmarketing.com

➤ Our Go-To Scheduler:

https://f.mtr.cool/NOSAUM

➤ Join the Free SMM Lounge:

https://community.sugarpunchmarketing.com/

Ready to ditch approval chaos and create systems your clients actually use? Let’s get into it.

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

93. Best Social Media Management Tools 2025 for Freelancers & Marketing Agencies

Fri, 30 May 2025 07:00:00 -0500

Your systems should support your creativity—not drain it.

In this episode, I’m sharing the exact tech stack I use to run Sugarpunch Marketing®—from client calls and content scheduling to community building and automations. Whether you're just starting out or scaling your agency, this toolkit is full of practical solutions (plus a few time-saving secrets).

Inside this episode:

The 6 tools I use daily to run my agency without chaos
What makes each tool worth the investment
My favorite alternatives to Zoom, Trello, and clunky schedulers
How to choose the right tools for your current season of business
Bonus tools for contracts, banking, and CRMs—plus exclusive discounts

MENTIONED:

https://sugarpunchmarketing.com/tools

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

92. Social Media Manager Pricing Explained: $500 vs. $5,000+ Support

Fri, 23 May 2025 07:00:00 -0500

Let’s talk about one of the most confusing parts of marketing—for both clients and social media managers: How much should social media management actually cost?

In this episode, I’m breaking down the wide range of pricing in the industry—from $500 freelancers to $10,000+ full-service agencies—and exactly what you’re getting at each level. If you’ve ever wondered whether you’re overpaying, undercharging, or just not sure how to pick the right support for your stage of business, this one’s for you.

You’ll learn:

The 3 tiers of social media support and what each one actually delivers
What to expect at every price point ($500, $3,500, $10,000+)
How to avoid burnout as a freelancer by charging for the right level of service
How to hire smarter (or sell better) based on your business needs
What business owners really need to have in place before hiring

This is a must-listen whether you’re outsourcing content or offering it.

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

91. Proving ROI as a Social Media Manager: What to Say When Clients Want Results

Fri, 16 May 2025 07:00:00 -0500

Let’s talk about one of the most stressful parts of being a social media manager—clients asking for results when your metrics look flat.

If you've ever heard, “Why are my likes down?” or “When will I see sales from this?” then this episode is for you. Because flat engagement doesn’t always mean failure—and you need to know how to explain that with confidence.

In this episode, I’m giving you the tools to:

Shift the conversation away from vanity metrics
Connect your content strategy to actual business goals
Report results that show the full picture—not just the numbers at the top
Position yourself as a strategic partner, not just a content creator

You’ll learn my 3-part framework for proving ROI:

Pick the ROI, Map the Metrics, Tell the Story—and how to use it to turn client questions into moments of clarity (and trust).

Mentioned:

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

90. What Business Owners Look for When Hiring a Social Media Manager

Fri, 09 May 2025 07:00:00 -0500

Thinking of hiring a social media manager? Or trying to figure out how to position yourself as the right choice for potential clients?

In this episode, we’re breaking down what business owners actually look for when hiring social media support—and how social media managers can use that insight to stand out in a crowded market.

Whether you’re a founder looking to outsource content or an SMM trying to grow your client base, you’ll walk away with a clearer understanding of how to find (or become) the right fit.

Inside this episode:

The 3 types of social media support: VA, Micro Agency, Full-Service
What to expect at each level—plus realistic timelines and pricing
Red flags to avoid when hiring a social media partner
The questions business owners should ask before signing a contract
How SMMs can use this info to better position their services

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

89. 15 Social Media Manager Packages For Small Businesses (That Aren't Full Management)

Fri, 02 May 2025 07:00:00 -0500

If you’ve been quietly wondering if you’re the only social media manager struggling to book clients lately—you’re not. This episode is a real talk moment for SMMs who are feeling stuck, questioning their services, or just plain exhausted from chasing full-service management leads that aren’t converting.

In this episode, I’m walking you through:

A simple framework to figure out if it’s time to pivot—or just wait it out
15 social media manager offers that DON’T require full management
Mindset shifts to help you stop spiraling and start selling again
How to turn your existing services into accessible, high-impact alternatives

These service ideas are designed to help you regain momentum, protect your peace, and start generating consistent income—even in a slow season.

This is your permission slip to do business differently. ♥️

MENTIONED:

✨ Booking Clients Masterclass – Confidently lead discovery calls and sell with ease

📥 Free Guide: 35 Best Places to Find SMM Clients

👯‍♀️ Join the Free SMM Lounge Community

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

88. Understanding Key Social Media Metrics & What They Actually Mean

Fri, 25 Apr 2025 07:00:00 -0500

Are you tracking the wrong social media metrics? → Most social media managers and content strategists focus on likes, followers, and reach—but those don’t pay the bills. If you want to turn your content into real business growth, you need to focus on the right KPIs (key performance indicators).

In this video, we’re breaking down:

• The REAL social media ROI—what actually drives leads & sales

• The KPIs that matter (and the ones to stop obsessing over)

• How to measure success beyond vanity metrics

• The simple KPI shifts that can improve your marketing strategy

If you’re a social media manager, content strategist, or marketing agency owner, this video will help you track the right numbers to prove impact and drive results for yourself or your clients.

→ Listen now and start using social media KPIs that actually matter!

MENTIONED:

Metrics Masterclass: https://shop.sugarpunchmarketing.com/collections/classes/products/metrics

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

87. Why Posting More Won’t Get You Clients (But This Will)(Buyer Journey Series - Part 3/3)

Fri, 18 Apr 2025 07:00:00 -0500

More content ≠ more clients. If you’re stuck in the content grind but not seeing results, it’s time to rethink your content marketing strategy. In this episode, I’m breaking down why posting more won’t grow your business—and what actually will.

Learn how to turn content into clients with a strategic content funnel that works for both low-ticket and high-ticket offers.

TOPICS COVERED:

• Why posting more won’t get you sales

• How to create a content funnel that nurtures your audience

• The secret to content management that works for you

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

86. How to Lead Your Audience from “Just Looking” to “I’m In” (Buyer Journey Series - Part 2/3)

Fri, 11 Apr 2025 07:00:00 -0500

Tired of getting engagement but no sales? → In this episode, I’ll show you how to turn “just looking” followers into paying clients using a buyer journey content strategy.

Most social media managers and marketers focus on visibility—but without the right content strategy, your audience won’t convert.

Learn the 4 content stages that move people from interest to investment and start seeing real results from your content.

TOPICS COVERED:

• The buyer journey strategy for social media marketing

• How to move your audience from curiosity → commitment

• What type of content converts clients at each stage

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

85. Why Content Pillars Keep You Stuck (And What to Do Instead) (Buyer Journey Series - Part 1/3)

Fri, 04 Apr 2025 08:00:00 -0500

Content pillars keeping you stuck? → In this episode, we’re breaking down why content pillars aren’t getting you clients and what to do instead.

You’ll learn how to build a content marketing strategy that moves your audience from social media followers to paying clients using a buyer-focused approach.

Stop posting just to post—start creating content that actually converts.

TOPICS COVERED:

• Why content pillars don’t work for most small businesses

• How to create a content strategy that brings in leads

• The secret to building a content machine that works for you

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

84. How to Scale from Freelancer to Social Media Agency Owner (Is It Right for You?)

Fri, 28 Mar 2025 07:00:00 -0500

🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes.

Scaling your social media business doesn’t just mean hiring a team—it means stepping into a completely different role. If you’re feeling overworked, turning down clients, or wondering how to grow without burning out, this episode is for you.

What You’ll Learn in This Episode:

✔ How to know if you’re ready to scale (or if another path is better!)

✔ Why an agency isn’t your only option—and other ways to grow your income

✔ The mindset shifts you need to step into a leadership role

✔ How to start hiring & outsourcing the right way (without losing control)

✔ Common mistakes new agency owners make & how to avoid them

If you’re stuck doing everything yourself and wondering what’s next, let’s break down your options.

Want a full roadmap for scaling your business? Check out my Building an Agency Workshop where I walk you through hiring, operations, and sustainable growth—so you can scale without stress: https://shop.sugarpunchmarketing.com/collections/classes/products/workshop-building-an-agency-sustainable-scaling-for-social-media-managers

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

83. How to Stop Wasting Time on Social Media & Start Seeing Real ROI

Fri, 21 Mar 2025 07:00:00 -0500

🚨 If you’re posting on social media but not getting sales, your content strategy is broken.

Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying.

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ What a content funnel is & why your business needs one

✔ The psychology behind why people don’t buy immediately

✔ How to structure your content to move followers toward action

✔ The biggest content mistakes that kill conversions

✔ The best tools to automate your funnel & make social media work for you

If you’re tired of posting with no ROI, this is the strategy you need. Let’s build a content funnel that actually drives sales.

RESOURCES MENTIONED:

🎧 Manychat strategy episode: https://sugarpunchmarketing.com/podcast/the-instagram-tool-that-doubled-my-engagement-conversions-visibility-strategy-series-ep-74/

Want to know what type of content will bring in sales for you? Take my Content Season Quiz and get a custom recommendation: https://sugarpunchmarketing.com/quiz

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

82. How to Get Clients as a Social Media Manager (Without Cold Pitching)

Fri, 14 Mar 2025 07:00:00 -0500

🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025.

In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you.

What You’ll Learn in This Episode:

✔ How to network the right way (virtually & locally)—without feeling awkward

✔ How to partner with sister services so you get steady referrals

✔ How to use social media strategically to attract inbound leads

✔ The power of guest speaking on podcasts & live shows to reach more ideal clients

Cold pitching is not the only way to get clients. When you position yourself as a trusted expert, clients will start coming to you.

Listen now to learn the exact strategies successful SMMs are using in 2025 to book clients without chasing them.

🎧 Related Episode: 80. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

Fri, 07 Mar 2025 07:00:00 -0500

The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.

The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets.

So, how do you stand out and actually book clients this year?

In this episode of Social Media Manager Confidential, I’m breaking down:

✔ Why having a portfolio or strong social proof is non-negotiable

✔ How to price your services based on ROI (not just time & effort)

✔ The best services to offer in 2025 beyond full management

✔ How to deliver a client experience that keeps people renewing

✔ What’s working right now for SMMs who are successfully booking clients

If you want to grow your social media management business without underpricing yourself or relying on outdated strategies, this is the episode for you.

💌 A SPECIAL THANK YOU FOR LISTENING: 💌

Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)

📁 RESOURCES & FREEBIES:

• Freebies for Social Media Managers – Grab my best guides for free!

• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!

• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.

CONNECT WITH ME:

→ Website: https://sugarpunchmarketing.com/

→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ

→ Instagram: https://www.instagram.com/sugarpunchmarketing

→ Threads: https://www.threads.net/@sugarpunchmarketing

→ TikTok: https://www.tiktok.com/@sugarpunchmarketing

→ LinkedIn: https://www.linkedin.com/in/shantegorman/

→ Email: shante@sugarpunchmarketing.com

⭐ LEAVE A REVIEW & GET REWARDED: ⭐

Every month, I’m giving away a free template, class, or bundle to one lucky listener!

➤ Step 1: Leave a review on Apple Podcasts or Spotify

➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram

💌 I’ll reshare every single one—because good karma should come with perks. 💕

🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

Mentioned in this episode:

The Back Office

80. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]

Fri, 07 Jun 2024 04:00:00 -0500

Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off!

This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tricky client chats. I’m also thrilled to spill the beans on some super exciting plans and share why I’m taking a tiny detour to focus on some other areas of my business.

So, dive into the Grand Finale of Season 1 with me—let’s make it a blast and give you a sneak peek at what’s coming next!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community80

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi80

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients80

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop80

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode80

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

79. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More

Fri, 31 May 2024 04:00:00 -0500

How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.

Join me as we explore whether it's possible to conquer the fear of failure and discuss whether it's truly ‘ick’ to use your personal account for business promotions. I'll be tackling these topics and more, so let’s dive in!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community79

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi79

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients79

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop79

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode79

Mentioned in this episode:

The Back Office

78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager

Fri, 24 May 2024 04:00:00 -0500

Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course.

Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. We dive into creating a course as a social media manager, what you'll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you're going to sell it, and even pricing!

So, are you ready to explore if course creation is the next step for you? Dive in to find out!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community78

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi78

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients78

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop78

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode78

Mentioned in this episode:

The Back Office

77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager

Fri, 17 May 2024 04:00:00 -0500

Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversions.

Kaili combines her background in journalism—storytelling, research, and making meaningful connections—with proven consumer and sales psychology strategies to create copy that connects, compels, and converts.

Whether you're setting up your very first website or looking to revamp an existing one, this episode is packed with insights that will help boost your online presence. Join us to learn how a well-crafted website can transform your business.

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community77

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi77

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients77

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop77

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode77

Mentioned in this episode:

The Back Office

76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series

Fri, 10 May 2024 04:00:00 -0500

Welcome to the Visibility Strategy Series!

Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.

In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion.

Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community76

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi76

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients76

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop76

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-76

Mentioned in this episode:

The Back Office

75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!

Fri, 03 May 2024 04:00:00 -0500

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users.

We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started.

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community75

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi75

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients75

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop75

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode75

Mentioned in this episode:

The Back Office

74. The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series

Fri, 26 Apr 2024 04:00:00 -0500

Welcome to the Visibility Strategy Series!

Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions.

Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to know about this transformative tool. You'll learn how to seamlessly integrate it into your marketing strategy to elevate your social media game, better serve your audience, and grow your business sustainably.

Tune in to discover how to optimize your digital presence and ensure your business thrives in the competitive social landscape.

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community74

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi74

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients74

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop74

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode74

Mentioned in this episode:

The Back Office

73. The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series

Fri, 19 Apr 2024 04:00:00 -0500

Welcome to the Visibility Strategy Series!

Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics.

Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into the basics of graphic design so you can make an impact with your content. If you are ready to take your content from good to great and not just reach but engage your audience effectively, you won't want to miss a second of this episode!

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community73

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi73

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients73

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop73

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode73

Mentioned in this episode:

The Back Office

72. Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

Fri, 12 Apr 2024 04:00:00 -0500

Welcome to the Visibility Strategy Series!

Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos.

We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game, this is the episode for you. Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode72

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community72

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi72

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients72

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop72

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

71. Writing Hooks That Don't Suck | Visibility Strategy Series

Fri, 05 Apr 2024 04:00:00 -0500

Welcome to the Visibility Strategy Series!

I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks, specifically how to write ones that don't suck.

So, what goes into a good hook? And how do you craft hooks that are going to capture your audience's attention? We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Whether you're a seasoned pro or just getting started, you won't want to miss this.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode71

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community71

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi71

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients71

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop71

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients

Fri, 29 Mar 2024 04:00:00 -0500

Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully.

Since 2019, the Lauras have trained over 4,000 freelancers to become better marketers and make more money as social media managers. As the voices behind the JFDI with the two Lauras podcast, they share tips and advice but also rant about the state of social media, all from their chilly UK offices with a Diet Coke in hand.

In this episode, we discuss the importance of running successful paid ads for social media management clients and how they can elevate your business. We also discuss the true definition of success in the industry, a concept that goes beyond monetary gains and explores the freedom and lifestyle that success brings. Tune in to hear more from the Two Lauras and gain valuable insights to growing your social media management business with ads!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode70

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community70

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi70

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients70

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop70

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

69. How to Create a Social Media Report with KPIs (Key Performance Indicators)

Fri, 22 Mar 2024 04:00:00 -0500

Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered!

In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive in and take your social media management skills to the next level with these actionable tips.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode69

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community69

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi69

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients69

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop69

🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know

Fri, 15 Mar 2024 04:00:00 -0500

Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret?

Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their communities. She is here to share her hacks on setting boundaries and sticking to them!

Becca shares her journey from freelancer to marketing agency and the complimentary services she now offers. We discuss boundary hacks that are essential for social media managers to combat burnout and maintain a healthy work-life balance. Plus, Becca will spill the beans on her go-to apps that make enforcing these boundaries a breeze.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode68

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community68

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi68

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients68

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop68

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months

Fri, 08 Mar 2024 04:00:00 -0500

Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea!

Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to building both personal and professional wealth, even at the same time! Plus, she discusses the most common money problems she faces with small business owners everywhere, a few tips on how to solve them, and why business owners should never feel guilty for having inconsistent cash flow.

If you’re ready to overcome your money obstacles and start focusing on your personal and business wealth, then this episode is for you. Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode67

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community67

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi67

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients67

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop67

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

66. What To Do If Getting Content From A Client Is Difficult

Fri, 01 Mar 2024 04:00:00 -0500

Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue.

I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client collaboration. I will also reassure you that you need to be an expert in social media, not your client’s industry and how to have that conversation.

So, are you ready to find out more? Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode66

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community66

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi66

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients66

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop66

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc.

Fri, 23 Feb 2024 04:00:00 -0500

Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about?

I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition process. We'll explore effective communication tactics for handling non-cooperative clients and discuss the best platforms for payment processing that I personally recommend.

Don’t miss your chance to hear the answers to questions that come straight from other social media managers, just like you. Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode65

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community65

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi65

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients65

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop65

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers

Fri, 16 Feb 2024 04:00:00 -0500

Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers.

Andrea is the founder of OnlineDrea and a social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media.

In this episode, Andréa reveals the secrets to growing a successful agency and attracting clients you've always dreamed of working with. This episode is full of golden nuggets. Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode64

💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community64

🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi64

🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients64

🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop64

♥️ Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager

Fri, 09 Feb 2024 04:00:00 -0500

Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.

As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

62. Shannon McKinstrie on: "Social Media Management" is Dead

Fri, 02 Feb 2024 04:00:00 -0500

Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend.

Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.

While the concept of social media management isn't exactly 'dead,' it's definitely undergone significant changes in the past three years. In this episode, we'll explore what these changes mean for you and how to adapt to stay ahead in the game. Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode62

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community62

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi62

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients62

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop62

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

61. What to Charge & How To Raise Your Rates for 2024

Fri, 26 Jan 2024 04:00:00 -0500

Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems!

In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-use script to confidently inform your clients about your new rates.

So, grab your headphones and join me as we dive into gaining the confidence to charge your value in 2024!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode61

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community61

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi61

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients61

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop61

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

60. How to Actually Get Clients as a Social Media Manager in 2024

Fri, 19 Jan 2024 04:00:00 -0500

Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you!

As a seasoned social media manager with over five years of experience, I understand the challenges of the slow months and how to overcome them. In this episode, I'll reveal powerful client acquisition strategies that will fill your wallet, both now and in the long run.

Don't let the slow months bring you down, and don't let your experience level hold you back from earning extra cash when you need it most. Tune in to discover the secrets to keeping your business thriving, even when it feels like clients are nowhere to be found.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode60

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community60

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi60

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients60

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop60

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

59. What You Need To Change In Your Social Media Management Business For 2024

Fri, 12 Jan 2024 04:00:00 -0500

Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need.

In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business doesn't just survive but thrives in 2024.

Don't let the rapid changes and updates intimidate you. Tune in to discover how to stay ahead of the curve and achieve your business goals.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode59

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community59

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi59

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients59

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop59

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

58. Uncensored: How 2023 Went for My Social Media Management Business

Fri, 05 Jan 2024 04:00:00 -0500

Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back – I’m getting personal and sharing a detailed breakdown of my business finances.

From where my revenue streams are coming from to how much I spend on expenses, I'll be laying it all out. This is your chance to get a real behind-the-scenes look of the financials of a social media management business.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode58

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community58

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi58

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients58

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop58

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations

Fri, 29 Dec 2023 04:00:00 -0500

Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-winning entrepreneur and intellectual property attorney from Dallas, Texas.

Through her business coachesandcompany.com, Yasmine is revolutionizing legal support for entrepreneurs, by offering plug-and-play legal solutions and lawyer-created business contracts without the hefty law firm fees.

Get ready to take notes as Yasmine shares invaluable legal insights and tips including common contract mistakes, how to handle clients who bail on contracts, the ins and outs of hiring account managers, avoiding infringement issues, and even how to handle legal matters for your clients.

Whether you're just starting out or looking to solidify your existing social media business, this episode is packed with the legal know-how you need. Don't miss out on these essential legal golden nuggets – it's a conversation that could redefine the way you manage your business.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode57

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community57

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi57

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients57

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop57

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It)

Fri, 22 Dec 2023 04:00:00 -0500

If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma.

Fi is a marketing world veteran and hustle-culture dropout who knows taking your marketing and sales seriously means responding with trust instead of being seduced by the latest viral trend. Armed with her belief that you CAN have a thriving business without bypassing your humanity, she is full of actionable insights.

Join us in this episode as we explore the depths of overcoming trauma in the business world. Fi opens up about the importance of acknowledging and navigating trauma, especially in a field as dynamic as social media management. She delves into the challenges of maintaining visibility in the industry while managing scope creep and how to stay emotionally and mentally resilient. It's more than just an interview; it's an invitation to rethink how we approach our work and lives.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode56

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community56

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi-56

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients56

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop56

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling

Fri, 15 Dec 2023 04:00:00 -0500

Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content.

Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a team at her agency, Impact Media. Caroline's diverse background offers valuable insights for anyone looking to enhance their social media presence through storytelling.

In this episode, we chat about how storytelling can elevate your content, creating connections with your audience that go beyond the screen. We also reveal our top book recommendations for marketers, packed with insights to revolutionize your approach. Join us as we dive into the world of storytelling in marketing – it's an episode filled with practical tips and insights that are not to be missed!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode55

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community55

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi55

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clienst55

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop55

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

54. Brianna Rojao on: Nobody On Social Media Has Their Sh*T Together

Fri, 08 Dec 2023 04:00:00 -0500

Ever look at social media and feel like everyone else has it all figured out? Join me as I debunk this myth with Brianna Rojao, who had a revealing moment after sharing an authentic story on Instagram. It led her to a powerful realization: nobody on social media really has their sh*t together.

Brianna isn't just any social media manager. She values deep, long-term relationships with her clients, focusing on a journey that goes beyond mere content creation. Her transition from a college student to running her own business was driven by a desire to teach and influence, but on her own terms. In this episode, Brianna shares her unique insights into the often misleading world of social media and how understanding this can change our approach to content and authenticity.

Tune in to hear Brianna's story and learn why being real trumps being perfect on social media.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode54

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community54

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi54

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients54

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop54

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

53. Joseph Rubelli on: The Realities of Influencer Marketing and Shady Strategies

Fri, 01 Dec 2023 04:00:00 -0500

Thinking of jumping into influencer marketing? It's more than just glitz and glamour - there's a whole other side to it! To dive into this topic, I caught up with Joseph Rubelli, the mastermind behind Rubelli Digital, a creative marketing agency that's a force in branding, coaching, and social media management.

Joseph's journey through the fast-paced world of corporate London, working with major beauty brands, has equipped him with insider knowledge of influencer marketing like no other. His diverse roles ranging from social media executive to influencer marketing manager, have given him a 360-degree view of the industry.

Get ready for an eye-opening interview where we unveil the nitty-gritty of influencer marketing where we talk about how to handle clients who want to try influencer marketing but don’t really understand it. We also dive into the realities of marketing from telling a story to tone of voice. Things also get juicy when we dive into the gaslighting that happens online. This episode is packed with insights you won't find anywhere else – I can’t wait for you to listen!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-53

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community53

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi53

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients53

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop53

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

52. Diana Jakubcova on: Creating A Premium Client Experience

Fri, 24 Nov 2023 04:00:00 -0500

Think your marketing and branding are the key to six-figure success? The online world can often blur the lines of what it takes to scale, but I’m going to let you know the true game-changer: a premium client experience. And in this episode, I sit down with Diana Jakubcova, to dive into what this actually means.

Diana has over four years of experience in the digital industry and has cultivated a holistic approach to branding deeply rooted in her unique insights gleaned from her extensive background in the fashion and marketing industries. Her signature approach was subsequently the birth of the brand-building powerhouse: Deeply Rooted Studio. Empowering visionary founders to elevate their brands into premium brand experiences.

Our conversation dives into working with high-calibre clients and the elements that define a premium client experience. But that's not all — for those at the beginning of their branding journey, Diana offers a treasure trove of advice. Can't stretch to a branding expert just yet? No problem. Diana's tips will guide you to elevate your brand independently. So buckle up as we explore the secrets of turning businesses into unforgettable premium experiences.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode52

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community52

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi52

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients52

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop52

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

51. The 2 Things You Need To Do Before You Build A Social Media Agency with Sam Marcellino

Fri, 17 Nov 2023 04:00:00 -0500

Ever dreamed of transforming your solo gig into a thriving social media agency? Ready to expand and bring a team on board? Hold up! Before you make the leap, tune into this must-listen episode featuring the incredible Sam Marcellino.

As the Senior Strategist at SGS Media, Sam not only has a gift for nurturing engaged online communities, but she also turned her passion into a successful digital media agency. After spending 12 years as a stay-at-home mom, Sam returned to school to complete her bachelor's degree in business, immersing herself in the dynamic world of digital marketing— and becoming intrigued by how it blends art and science.

Now, she's spilling the beans on how she built her social media agency from the ground up. We go deep into the nitty-gritty of starting out as a solo social media manager and then strategically growing a team to create a thriving agency. We discuss the keys to assembling a seamless team that operates like a well-oiled machine. Plus, we don't hold back on sharing our own trials and tribulations, the highs and lows, and the reality of running an agency. Don't miss out on these invaluable insights!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode51

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community51

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi51

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients51

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop51

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

50. What Should Your Social Media Manager Brand Be?

Fri, 10 Nov 2023 04:00:00 -0500

Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for!

In today's show, I'm breaking down the essentials of what you need to consider when developing your unique brand as a social media manager. From choosing the right business name to perfecting your visual elements like logos, color palettes, and fonts, I've got you covered. I'll also dive into the emotions and feelings your brand should evoke when people interact with it online.

Forget the endless mood boards and second-guessing; I've got your back! Tune in, and let's get your brand polished and ready to shine in the crowded world of social media. Let's go!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode50

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community50

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi50

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients50

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop50

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

49. 5 Steps To Create A Data-Driven Social Media Strategy

Fri, 03 Nov 2023 04:00:00 -0500

Ever find yourself at a loss when trying to prove the worth of your social media strategies to clients? You're not alone. Demonstrating the true value of your social media efforts can be a daunting challenge. That's why developing a data-driven social media strategy is key.

In this episode, I'll walk you through five straightforward steps to craft a data-driven social media strategy that will not only elevate your social media prowess but also clearly show your clients the impact of their social media presence. Get ready for an episode filled with golden nuggets! Let’s dive in.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode49

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community49

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi49

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients49

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop49

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

48. How To Create A Strategic Content Calendar for Your Social Media Management Clients

Fri, 27 Oct 2023 04:00:00 -0500

Struggling to keep your content game strong for your clients? It's time to change the narrative! I'm frequently asked about crafting a strategic content calendar for clients, and today, I'm spilling the secrets!

In this episode, I break down my straightforward 10-step process for designing impactful content calendars that will have you creating content calendars with confidence. We will also dive into the importance of starting with an overall strategy and making sure your content calendar aligns with your clients goals. Trust me, these insights are pure gold!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode48

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community48

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi48

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients48

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop48

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

47. Expectations of High Paying Clients: What To Expect & What You Need to Deliver

Fri, 20 Oct 2023 04:00:00 -0500

Ever feel like you might be selling your social media services short? Do you keep hearing people in the industry say you are undercharging? When you are first starting out, it's tempting to want to charge top-dollar, but remember: higher paying clients means higher client expectations.

So, you might be asking, "Shanté, how do I match my prices with what clients are looking for?" I’ve got you! In this episode, I'll walk you through pricing tiers and what you should deliver for each that reflect specific client expectations and the competency of the social media manager. If you're aiming for those high-paying clients, you must be ready to meet their needs. Dive in for some straight-talk advice—you won’t want to miss this one!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode47

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community47

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi47

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients47

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop47

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

46. Melissa Litchfield On: What It's Really Like Running A $30K/mo Agency

Fri, 13 Oct 2023 04:00:00 -0500

Ever wondered about the transition from a freelance social media manager to running a full-scale digital marketing agency? Curious about where to focus when you're ready to scale with a team? To answer these questions, I sat down with the inspiring Melissa Litchfield, who generously shared her valuable insights and experiences.

Melissa is the owner of Litchfield Media Co., a digital marketing company that specializes in helping small businesses and entrepreneurs increase their impact and revenue through paid traffic. With a background in accounting and then gaining experience working at a marketing agency, Melissa decided to start her own business after experiencing burnout in the corporate world. Within a short period of time, she networked and acquired her first clients, and her business quickly gained traction through an Instagram account.

In this episode, we discuss everything related to running a digital agency— from her services and startup journey to the types of clients she works with and her approach to paid ads and funnels. We also touch on team culture and her preferences in managing her agency. And, because we know you're curious, we spill the tea on the trending Master Resell Rights Course and share our unfiltered thoughts on its value in the digital marketplace. Whether you're a novice or a pro in digital marketing, this episode is a goldmine of insights!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode46

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community46

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi46

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients46

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop46

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

45. Calling All People Pleasing High Performing Social Media Managers with Mentee Bee Santangelo

Fri, 06 Oct 2023 04:00:00 -0500

Attention all self-proclaimed 'people pleaser' social media managers — ever find it hard to say 'no,' especially when finances are involved? If you’ve been cornered with comparisons to other managers or bombarded with demands exceeding the agreed scope, you can't afford to miss this episode! Bee Santangelo, my former mentee and a conqueror of such situations, joins us to spill the beans on managing these dilemmas effectively.

Bee transitioned from a corporate tax accountant to a financial manager and eventually embraced the role of a social media manager after being laid off during the pandemic. Currently, she collaborates with diverse businesses in Massachusetts, translating their visions into compelling social media presences—and, yes, enjoying the perks of sampling delicious cuisine from her restaurant clients!

We chat about her approach to local businesses, and, notably, the art of saying ‘no’ to clients. Whether it’s turning down requests that don’t align with the content strategy or services outside her purview, Bee shares her wisdom on navigating these sensitive situations. So, buckle up and tune in to unlock Bee’s treasure trove of advice! This episode promises real-talk on handling client relationships and actionable insights to empower your social media management journey.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode45

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community45

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi45

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients45

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop45

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

44. Milou Pietersz On: Using AI As A Social Media Management Agency

Fri, 29 Sep 2023 04:00:00 -0500

Wondering where AI fits into your social media management agency? Curious if you should join team AI? Milou Pietersz definitely has, and that’s exactly why I brought her on for a chat. Milou openly shares her zeal for AI and explains how it can revolutionize your agency’s operations.

Milou has transformed the social media game, designing and implementing revolutionary strategies for brands while also mentoring aspiring minds and providing valuable tips to her 50,000+ Instagram followers. Whether you’re an enthusiast or a skeptic of AI, Milou’s insights will offer a fresh perspective on leveraging AI for social media strategies, highlighting its potential to propel your agency's growth and efficiency.

We also delve into the essentials of social media management—starting from scratch, agency building, teamwork, initial low pricing, and all the things. Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode44

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community44

Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi44

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients44

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop44

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

43. How to Tell Social Media Management Clients What Your Prices Are

Fri, 22 Sep 2023 04:00:00 -0500

Ever been met with, 'This wasn’t what I was expecting to pay' or 'My budget is $150, can you do something for that?' Pricing as a social media manager is far from straightforward, and in this episode, I'm pulling back the curtain on my journey through this challenging landscape.

I'll be diving deep into the secrets behind effective pricing. You'll discover surprising factors to consider when pricing your packages, proven strategies for discussing prices, and the transformative art of describing package benefits.

But it's not all business – I'll also share personal insights on breaking free from comfort zones and self-doubt. From my early days of offering budget-friendly packages to confidently raising my rates with experience, I'll unpack the challenges I faced and the solutions I carved out. If you've ever grappled with clients hesitant about your rates or faced your own doubts, I've got actionable advice to help you stand firm and articulate your value.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode43

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community43

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients43

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop43

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

42. Carole Barsano On: The Social Media Reality Check We All Need

Fri, 15 Sep 2023 04:00:00 -0500

Are you still posting like your sales depends on it? Churning through content, posting content for content's sake and not stopping to think about the goal behind the post? Or perhaps you’re getting concerned at your client’s social media engagement dropping and not realizing that engagement isn’t the metric we (as business owners) should be focused on.

In this episode, I sit down with Carole Barsano a pretty big player in the digital marketing world with over 24 years of experience working with Fortune 500 Companies including MTV, Warner Bros, the NBA, Porsche, and Macy’s and we’re diving into everything that is great and crappy about being in the social media space as marketers. You will get a very real glimpse into Carole’s life and experience as she shares about what makes huge waves and results for her clients and students, the focus we should have as social media managers, how to make more money in our profession and her philosophies and strategies when it comes to creating content that converts. So buckle up! For some, this will be a whole new way of viewing social media.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode42

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community42

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients42

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop42

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

41. Q&A with Shanté: Will Your Clients Leave You For Someone ‘Better’?

Fri, 08 Sep 2023 04:00:00 -0500

Questions have been flooding in from my mentees and I thought it would be a good place to address them here in a Q&A format. This episode is to help the social media managers who are feeling somewhat inadequate with themselves. They are the social media managers who are allowing fear to lead them rather than feeling confident in themselves and leading with that.

This transpires into feelings of inadequacy, imposter syndrome, and insecurity. In this episode, I want to combat all of that and share with you how to overcome these feelings by taking on a different mindset. No matter what you see out there on the internet, the number one thing I want you to take away from today’s episode is that you shouldn’t believe everything on the internet, period.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode41

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community41

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients41

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop41

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

40. Jamar Diggs On: Trying To Be A Social Media Manager Who Does Everything For Everyone

Fri, 01 Sep 2023 04:00:00 -0500

What if I told you that you didn’t have to be liked to be a success on YouTube? What if I told you that all of the metrics you pour your heart and soul into over on Insta, doesn’t translate with YouTube? Why? Because YouTube is the second largest search engine owned by the first largest search engine (Google) which means YouTube is all about education rather than entertainment. Would you consider adding YouTube into your social media strategy?

Perhaps after listening to this episode where Jamar Diggs, YouTube Strategist and Manager, and I dive into the importance of this platform for a business owner but also, behind the scenes of running a YouTube social media marketing agency. Jamar doesn’t hold back when he expresses how he feels about the industry, the right time to walk away from a client and the lessons he has learned as social media manager. Whether you’re interested in YouTube and adding that to your portfolio or you need to hear someone share behind their curtain so that you can take these gems and learn from them, listen on!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode40

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community40

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients40

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop40

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

39. Kar Brulhart On: Starting From Scratch In Social Media Marketing

Fri, 25 Aug 2023 04:00:00 -0500

Imagine this, you’ve had this soul-quenching position as a social media strategist for the UN, you alone have received accolades for the most healthy Facebook page that you managed, you worked with others to create an app that went on to also receive many awards within your industry…and then it all stops. The pandemic has slashed the opportunity of your dream job right out of the palm of your hands…what do you do?

Well for Kar Brulhart, she doesn’t have to imagine, this was her life, her reality and in this episode she bares all about the social media industry - the good, the bad and the downright ugly - and how she built herself up, her social media presence and her career from scratch. We also dive into the cons of the internet and what to watch out for, trends on Instagram and how to approach them, and how to push yourself outside your comfort zone to see results that will gain you followers that convert.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode39

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community39

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients39

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop39

Let’s be Instagram friends: @sugarpunchmarketing

Follow Kar: @karbrulhart

Mentioned in this episode:

The Back Office

BONUS: What is the Social Media Manager Incubator?

Mon, 21 Aug 2023 04:00:00 -0500

With the launch of my new program, Social Media Manager Incubator, there have been a lot of questions about how the program works and what it is. So I created this bonus episode just for you to go into detail about what it is, what the courses are, its inclusions and if it's right for you.

I’ve converted my signature mentorship program into something that’s SO much more accessible, affordable and customizable. Instead of an all-in-one program where you had to pay for EVERYTHING even if you just needed a couple of things, you can now pick and choose and only take what you need. Today, I’m breaking down the eight individual courses you can choose to build your own self-paced customized mentorship program, the done-for-you resources included in each course and the personalized support you’ll get. I’m so excited to share this with you! Let’s dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/bonussmmi

Learn more about my Social Media Manager Incubator Suite: https://social-media-manager-confidential.captivate.fm/incubator

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

38. The Downside of Being a Creative Social Media Manager with Mentees Casey Poe and Holly VanAkkeren

Fri, 18 Aug 2023 04:00:00 -0500

Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm with former mentees, Casey Poe and Holly VanAkkeren. While the allure of creating reels and graphics is undeniable, how does one juggle the demanding business aspect of it?

Casey's journey took her from the lens of a camera to the intricacies of digital marketing, as she sought to serve her clients beyond just photography. Meanwhile, Holly, with her roots in Savannah College of Art & Design, carves a niche by offering bespoke strategies for small businesses, steering clear of the commonplace stock photos and templates.

Tune in to discover how these creative minds tackle the hurdles of the social media business, and find inspiration for your own journey.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode38

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community38

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients38

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop38

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

37. Lead Gen, Engagement and White Labeling as a Social Media Manager with Mentees Nessa and Mari

Fri, 11 Aug 2023 04:00:00 -0500

Have you ever thought about narrowing down your services to lead generation only? Or maybe white labeling for another agency is for you? In today’s episode, I sit down with two of my past mentees, Nessa and Mari, and they dive into their services as social media managers.

Vanessa Rodriguez is a lead generation specialist who excels at helping Online Service Providers (OSPs), and coaches connect with their dream clients using organic and unique lead generation strategies. On the other hand, Mari Balladares brings more than 14 years of experience in marketing and event planning to the table. She now supports her clients as a talented Website and Graphic Designer and Social Media Manager.

This episode promises an unfiltered and candid conversation and we're covering how to pick the right services to offer as a social media manager, lead generation, white labeling, and discovering the path to defining your unique specialization in the ever-evolving world of social media business. Get ready to be inspired and have a whole lot of fun along the way! Don't miss out!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode37

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community37

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients37

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop37

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

36. Firing Clients & Sticking to Boundaries with Mentees Katya Valiquette and Katie Campbell

Fri, 04 Aug 2023 04:00:00 -0500

Have you ever found yourself grappling with the thought of firing a challenging client? Wondering how to establish rock-solid boundaries and actually stick to them? And what about the pivotal moment when you should start outsourcing and creating efficient systems? Well, today is the day your burning questions get answered!

In this must-listen episode, I sit down with two remarkable past mentees, Katya Valiquotte and Katie Campbell, who spill the beans on it all! Katya is a social media manager and content coach for online service providers. Katie is the founder of Katie Creative Co, a social media agency empowering lifestyle businesses to grow and nurture their communities on social media.

From growing a team to spotting red-flag clients, from gracefully letting go of clients to setting unshakable boundaries, these savvy experts hold nothing back! Get ready to unlock the secrets of running a thriving social media business as Katya and Katie share their invaluable experiences and insider tips in this light-hearted episode!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode36

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community36

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients36

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop36

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

35. Successfully Leaving Your 9-5 To Build A Social Media Management Business With Alyece Smith

Fri, 28 Jul 2023 04:00:00 -0500

Ever had those clients who approve an entires months content a week at a time...and they start approving it on the 1st of the month? What did you do? Did you pushback? Did you set your boundaries? How did you communicate your policies with the client?

This comes up ALL the time, and in this episode, Alyece and I dive deep into boundary setting and how even the help of AI has created those email communications back to difficult clients when we don’t trust our own tone. You’re not alone! Frustration is part of the gig at first, but if you want to change that, just listen to our outlook, our experience and what we have learned in time.

In this episode, you will also get the 411 on how to successfully leave your 9-5 corporate job and make that first step into business. You will hear about the power of the right mindset, and it is how we identify our businesses determines the opportunities that we are granted. Ready to feel totally inspired and empowered? Give this a listen!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode35

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community35

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients35

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop35

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

34. Latasha James On: Attracting High-Paying Social Media Clients is a Journey

Fri, 21 Jul 2023 04:00:00 -0500

High paying social media clients…wouldn’t that be a dream?! Well, that actually could be your reality. The caveat is this reality doesn’t happen overnight. I am joined with Latasha James, Founder and Creative Director of James + Park, a social-first video marketing firm, and she expresses that there were a lot of lessons that she undertook along the way before landing herself in the thriving position that she is in now.

In this episode, Latasha and I discuss the changes in the social media landscape since we both first started, her background in film and video and how that has given her an advantage in today’s video-led world, and how the best thing for someone starting out is to wear all the hats to find out what you will specialise in.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode34

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community34

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients34

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop34

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

33. Tomisin Smith On: The Honest Truth Behind How Long It Actually Takes to Build A Successful Agency

Fri, 14 Jul 2023 04:00:00 -0500

Building a successful agency is no walk in the park. It takes time, effort, and a whole lot of grit. But what's the real deal behind a flourishing agency? I'm sitting down with Tomisin Smith, a seasoned social media strategist and the owner of the digital agency, Twenty Six Digital to uncover the secrets of her success.

Tomisin shares her journey from freelancer to agency owner and the highs and lows that come with it. Find out about her current business set-up and how she started as a social media manager. I also dig a little deeper and discover what Tomisin loves about social media management and what she struggles with within the industry.

Leave behind the smoke and mirrors of gimmicky tactics and empty guru advice because this episode is all about getting real!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode33

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community33

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/client33

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop33

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

32. 8 Phrases Social Media Managers Need to Memorize ASAP

Fri, 07 Jul 2023 04:00:00 -0500

The age-old saying "the customer is always right" doesn't always hold true, especially when setting boundaries as a social media manager. Failing to establish and enforce these boundaries can lead to burnout and exhaustion.

In this episode, I’m showing you how to navigate the delicate art of boundary setting and I’m also revealing the precise phrases you must have at your fingertips to establish and maintain healthy boundaries in your role.

Whether dealing with late-night text messages or the constant request to add an extra post, this advice is a game-changer. I also share how to implement these phrases within your social media management business and how to confidently communicate these boundaries with your clients so you can protect your well-being. So, grab your trusty notebook and pen to ensure you get all these essential phrases!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode32

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community32

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients32

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop32

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

31. Do’s and Don’ts: How I Would Start A Marketing Agency from Scratch

Fri, 30 Jun 2023 04:00:00 -0500

Are you ready to take the leap and launch your own marketing agency? Do you need help figuring out where to begin or how to transition from freelancing to running an agency? Join me on this exciting episode as I reveal my journey and share invaluable insights to help you navigate this transformative process. Discover the valuable insights and lessons I've learned along the way, including the do's and don'ts if you're starting your marketing agency from scratch.

Get ready to gain exclusive access to my firsthand experiences and discover the steps I would take if I were to start my marketing agency today. From practical strategies to actionable advice, I'll provide a roadmap to kickstart your agency confidently.

So, buckle up and prepare to dive into this episode. I'll reveal the crucial steps and insights that can transform your journey from freelancer to marketing agency success story.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode31

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community31

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/client31

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop31

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

30. When Clients Go Rogue: How to Successfully Handle a Social Media Management Client That Posts On Their Own

Fri, 23 Jun 2023 04:00:00 -0500

Have you ever experienced that sinking feeling when you discover rogue posts on your client's social media accounts, completely derailing your content plan? Frustration and confusion are only natural in such moments. In this episode, I’m sharing some invaluable insights on effectively managing unexpected content challenges.

Get ready to dive into a treasure trove of strategies and mindset shifts that will empower you to handle these situations with grace and finesse. I’m guiding you through a step-by-step process, from approaching the client tactfully to cultivating the right mindset for a successful resolution.

This episode is a must-listen for social media managers seeking to master the art of crisis management in the ever-evolving world of social media management. So grab your headphones and prepare to sip on some expert advice as I spill the tea on handling unexpected content mishaps.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode30

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community30

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients30

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop30

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

29. The Secret to Staying Creative as a Social Media Manager with Mya Shell of Cloud Campaign

Fri, 16 Jun 2023 04:00:00 -0500

How’s your creative meter holding up? You’ve probably noticed it waning a little bit and that is totally normal! You’re a social media manager, expected to be creative on the daily, innovating new ideas and coming up with the next concept that will make your client’s social media profiles shine! So when our creative flair is running on empty what is the secret to whipping out the best next thing?

In this episode, I dive into the secret to staying creative as a social media manager with the “idea’s girl” herself, Mya Shell! Known for constantly having ideas firing at all times, she knows a couple of golden nuggets that will get you up from your creative slump to creating content that works for your clients! Mya’s fresh take as an employed social media manager for Cloud Campaign will not only help you gain some amazing perspective and insights but also how the platform can help you as a social media manager!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode29

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community29

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/client29

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop29

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

28. Staying Organized and On Top of Social Media Changes with Shelly Terry

Fri, 09 Jun 2023 04:00:00 -0500

With social media platforms constantly evolving, staying on top of the changes can be quite a challenge for social media managers. In this episode, Shanté chats with Shelly Terry, a seasoned storyteller and creative with over 12 years of experience crafting brand content. They dive deep into the world of social media changes and the art of staying organized.

For those running micro agencies like Shelly, maintaining organization, keeping the team on track, and finding time for personal well-being can be overwhelming. But she has some tips for you! Shelly shares her go-to software tools that help her team operate smoothly and efficiently, allowing for a balanced work-life equation.

If you're seeking clarity and practical tips on managing your micro agency amidst the ever-changing social media landscape, this episode is for you! Get ready for an enlightening discussion that will empower you to navigate social media changes with finesse while maintaining your sanity.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode28

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community28

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients28

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop28

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

27. Behind-the-Scenes of Building an International Social Media Agency with Sharon Brand

Fri, 02 Jun 2023 04:00:00 -0500

Are you ready to take your social media agency to the next level or craving answers to your burning questions? Look no further! This episode is a deep dive into the phenomenal journey of Sharon Brand, the powerhouse behind Brands Media Group, a top-tier social media management agency.

Get ready to uncover the secrets behind her agency's success, Sharon spills the beans on what it takes to thrive in the realm of international social media agency ownership. From the art of maintaining unwavering brand transparency to the ins and outs of scaling your agency, juggling the dynamics of working with clients from around the globe and assembling the dream team - we've got it all covered. Trust me when I say this episode is packed to the brim with sparkling nuggets of wisdom.

So grab your headphones, lean in, and prepare for an eye-opening journey into the captivating world of social media agency management. Sharon is here to drop gems that'll leave you inspired and armed with the knowledge you need to conquer the ever-evolving social media landscape!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode27

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community27

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients27

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop27

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

26. Quick & Easy Way To Never Run Out of Post Ideas As A Social Media Manager

Fri, 26 May 2023 04:00:00 -0500

We may be social media managers, and creating content may be part of our skillset but when you’re inundated with creating content for your clients and then for yourself you can come across the content rut. You know the kind, no matter how hard you think, your creative flow has exhausted itself. Instead, you’re left staring at a blank screen willing for the content to appear. One may think scrolling through Instagram and TikTok would be the easiest way to ignite the content machine within, however what tends to happen is that consuming more content with no strategy not only wastes your time but you’re left feeling even more depleted than when you had began.

So what do you do? The ideas aren’t popping up! Well, in this episode we dive into how to never run out of post ideas by walking you through how I find content topics when I’m facing a content rut. During the episode, I am searching in real-time, so that you can learn my process and understand what I look for when I look for the cream of the crop of post ideas.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode26

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community26

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients26

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop26

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

25. The Strategy To Increase Visibility for Your Social Media Management Clients

Fri, 19 May 2023 04:00:00 -0500

We all know that social media management clients all want one thing, and that's to have their social media accounts bring in more business. Whether that's reach, follows, clicks or sales. At the heart of this is the need for visibility or brand awareness. People need to know that they exist. So how can you increase visibility for your social media management clients?

I dive into the exact strategies you can implement for your clients to help them increase their visibility on social media. Go on and dive in; this episode is full of gems!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode25

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community25

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients25

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop25

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

24. The 9 Types of Posts You Should Be Making If You Want to Get Social Media Management Clients

Fri, 12 May 2023 04:00:00 -0500

Tell me if this is you. You're so busy with client work that you never have time to create content for yourself. You know you could be better at posting on Instagram but just haven't gotten around to it. You want your profile to be attractive to clients, but you aren't sure what to post and how to say it. You have potential clients asking for your socials, which you know will help you build your authority with them if you have one optimized to its fullest potential.

Sound familiar?

You don't need a high follower count. You need some high-quality content that speaks to your ideal client. So I have you covered with the content you NEED to be creating. Go on and dive in!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode24

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community24

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients24

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop24

Let’s be Instagram friends: @sugarpunchmarketing

Mentioned in this episode:

The Back Office

23. Q&A: Communicating Realistic Social Media Growth to Clients, Crappy Text Messages, Getting Content Out of Stubborn Clients, & More

Fri, 05 May 2023 04:00:00 -0500

Need help with challenging client situations? Like wanting to end contracts after just one month or dealing with nightmare clients who make you want to crawl into a closet and cry? How do you create content remotely for clients who don't want to participate? If so, then it's time to listen to this episode!

I dive into these juicy questions that you, my fantastic audience, have sent my way, and I unravel the mysteries that seem to cling to the world of social media growth. I share my personal experiences with clients who've wanted to end contracts early and how I've navigated those situations with grace as well as the delicate art of firing a troublesome client and how to approach the conversation professionally while maintaining my sanity.

So, grab your headphones and tune in to this episode because after listening, you'll have a lot more clarity and direction to confidently move through your social media management business!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode23

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community23

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients23

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop23

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

22. What Is a Social Media Manager Actually Responsible For?

Fri, 28 Apr 2023 04:00:00 -0500

Feel like your clients are asking the world from just one post? Perhaps they are expecting a lot more from your efforts that have nothing to do with the role you play. There may be a misalignment in expectations, objectives and goals at play here. Many business owners don’t understand the role social media is meant to play within their business. They have heard along the grapevine that by being on social media they will get *insert their dream $$$ sales here*. And in their mind and understanding the buck stops with you.

As much as you don’t like to admit at times, it’s not actually their fault. It is up to us to have a positive chat with our clients, outlining our responsibilities and theirs and what the realistic objectives are so everybody is on the same page. And if, for whatever reason, this is not enough for some clients then you have two options…want to know what they are? Give this episode a listen!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode22

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community22

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients22

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop22

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

21. How to Answer “Why Are Your Prices So High?” As A Social Media Manager

Fri, 21 Apr 2023 04:00:00 -0500

Being your own boss can feel like being on top of the world but when you get asked “Why are your prices so high?” you can feel like you have been ripped down, back to Earth.

In this episode, I give you the responses that will help you back up your prices, and your business and easily communicate the results that you can achieve for your clients. This is less about justification and more about positioning yourself as the professional social media manager that you are.

It never feels great landing yourself in a situation like that, but more often than not, at some point in your social media manager journey the conversation will come and with these tips, you will be ready for it.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode21

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community21

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients21

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop21

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

20. I Thought I Was Going to Lose My Social Media Management Business Because I Raised My Prices

Fri, 14 Apr 2023 04:00:00 -0500

Imagine having a social media management business and losing 77% of your clients in one month. Imagine the thoughts, feelings, and emotions that a social media manager who has put their all into their business now has to come to terms with that she has only two active clients, a wedding to pay for, tells a husband (who has stopped working to look after the kids and support his wife in her business endeavors) that he may have to return to work…I didn’t have to imagine it, I lived it.

In this episode, I bare all with you in hopes to show you that these stormy seasons happen to the best of us. Does this mean we shut up shop and call it day? Or do we take this uncomfortable period of growth and take it as an opportunity to strive for more aligned offers, clients, and prices?

Take a peek at what was my private video diary to myself during one of the most trying times of my life, and how I turned this around, now putting me and my team in the best position ever!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode20

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community20

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients20

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop20

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

19. Here’s How Much I’ve Made From Passive Income as a Social Media Manager

Fri, 07 Apr 2023 04:00:00 -0500

Hearing the phrase passive income bounced around like a beach ball but not sure how you as a social media manager can capitalize on this revenue stream? In this episode, I dive into the nitty-gritty of the passive income ventures I have undertaken over the past three years from how much I made to how much work it really takes to launch each format.

Passive income is great once it is up and running, but don’t be mistaken, there is nothing passive to actually creating the asset in the first place. It takes a lot of leg work, research, and time to launch it. However, the beauty of a passive income offer, you only have to create it once and plug it into your marketing as you normally would. After launch, the effort scale decreases dramatically.

Looking to add a passive income offer or two to your repertoire? Listen closely!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode19

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community19

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients19

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop19

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

18. Authentic Storytelling as a Social Media Manager with Marianna Correa

Fri, 31 Mar 2023 04:00:00 -0500

Have you ever wondered how to stand out on social media amongst the masses? It all goes back to being unique and comes down to being your authentic self. As cheesy as that used to seem, it is the very thing that will get you noticed, your audience will relate to and get you those dream clients that just get you.

Authentic storytelling is a skill that should be harnessed if you are wanting to make an impact or even a dent in the social media space. In this episode, we chat with Marianna Correa, founder of Latinx MKTG about how she helps her clients find their authentic stories, and the process she takes to encourage the golden nuggets that will get their Instagram and Tik Tok content visible and valued. If you’re looking to really make some waves amongst your community and stand out from the rest, you are going to want to tune into these key tips that Marianna and I chat about in this episode.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode18

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community18

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients18

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop18

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

17. Alyssa Chan-Evangelista on: Why You Should Stop Neglecting Your Own Social Media Accounts

Fri, 24 Mar 2023 04:00:00 -0500

Are you ready to walk the walk? If you’re wondering if it is okay to neglect your own social media accounts because you are swarmed by your clients’ accounts - think again!

In this episode, Shante is joined by Alyssa Chan-Evangelista, founder of Inspired Media, who has a fresh perspective on social media management. Alyssa dives into the tips to level up your own social media to attract the clients that see your value when you propose a price when working together.

Listen to hear the benefits of treating your account like it’s your own, and how this habit can build your rapport with new clients who are looking for results that you’re sharing!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode17

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community17

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients17

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop17

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

16. TOP Freelance Social Media Manager Business Hacks

Fri, 17 Mar 2023 04:00:00 -0500

Ever wanted some hacks to make your workload feel a little lighter? I wouldn’t blame you! These days being a freelance social media manager is more than just creating content. We are trend-watching, strategizing, often running ads, providing emotional support writing, directing, editing photos and videos, and more. All to make sure that our content packs a punch and is creating the results our clients want to see.

As a freelancer, we wear a lot more hats than social media managers would if they were to work for an agency or corporation; with these added responsibilities - having hacks to cut through the work would be a relief for some.

In this episode, I dive into my top freelance social media manager business hacks that have saved me time and made my team’s life a little bit easier. Juggling as much as we do, these hacks will give you some order among the month-to-month chaos, consistency with creating impactful content, and ideas for some systems that you can rely on.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode16

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community16

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients16

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop16

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

15. Get Your Social Media Management Client's Content Seen By Harnessing the Power of SEO

Fri, 10 Mar 2023 04:00:00 -0500

When you think of SEO or keyword research you don’t tend to think of social media, do you? SEO is widely known as search engine optimization and when we think of search engines we instantly think of Google or Youtube. However, if you use the same level of research for your client's keywords there are ways to implement them into their content and social media that will help their business be seen.

In this episode, I teach you, step by step, how to harness the power of SEO in your social media management offers. You will learn how to research, create and implement keywords into the content so that your clients rank. By the end of this episode, you will feel a lot more confident with keywords and know exactly how to use them for your client's marketing efforts.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode15

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community15

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients15

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop15

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

14. 5 Reasons Why You’re Struggling to Book Clients as a Social Media Manager

Fri, 03 Mar 2023 04:00:00 -0500

None of my leads are booking with me, I really need a new client, what am I doing wrong? Does this sound like you? Then have no fear because in this episode we dive into the five reasons why you’re struggling to book clients as a social media manager! Not only will I tell you what you may be doing wrong, but how to fix it so that you can start seeing some booked-out success!

Whether you are lacking credibility, feeling imposter syndrome, not being able to steer your discovery calls the way you want, or wondering if it’s your pricing that is driving your leads away - listen ahead!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode14

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community14

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients14

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop14

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

13. Q&A: What to Post, Dealing with Bossy Clients, Where to Find Clients That Can Afford Hiring a Social Media Manager + More!

Fri, 24 Feb 2023 04:00:00 -0500

Do I charge hourly or monthly, how much should my packages be, should I hire an assistant, what is the best scheduling tools…and the questions go on and on. If you’re frazzled, trying to get the right foot in the door when it comes to your social media management business, then it’s time to listen to this episode!

I dive into your juicy questions and unravel the mysteries that seem to attach themselves to the social media management world. After this episode, you will have a lot more clarity and direction to move through your business with a lot more confidence!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode13

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community13

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients13

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop13

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

12. Are You Making These Big Mistakes As A Social Media Manager?

Fri, 17 Feb 2023 04:00:00 -0500

Have you tried your hand at social media managing, you’ve built your business, you’ve given it a red hot crack and yet you still feel like you’re not making enough? You’re running into the wrong clients and the pressure of running your social media management business keeps building.

In this episode, I share the biggest mistakes a social media manager can make that result in losing money, clients, and ultimately their business. I hope this episode helps you identify whether or not you are having any of these issues and guide you to make a plan to fix them before you hit the point of burnout or worse, business failure.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode12

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community12

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients12

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop12

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

11. 10 Actionable Steps to Going Full-Time In Your Social Media Management Agency

Fri, 10 Feb 2023 04:00:00 -0500

Struggling to find clients and turn your dream business into a social media management agency? Going full-time can be tough, especially if you are flying blind. What you need to know is that it isn't impossible, it just takes a bit of work to make sure you have set yourself up for success.

In this episode, I dish out the ten actionable steps that will guide you in the right direction to going full-time. From what platforms you should focus on, to where to find clients, to how to get the best experience to how to stand out as a professional. It’s all here! Ready to gain some clarity and direction to building up your social media management agency? Listen now!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode11

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community11

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients11

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop11

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

10. Kristina Knapp on: The Secret Sauce to Building 6, 7, and 8 Figure Marketing Businesses

Fri, 03 Feb 2023 04:00:00 -0500

Ever wanted to know the secret sauce to building a six, seven and even an eight-figure marketing business? In this episode, we talk to Kristina Knapp from Elixer Media Co who started her marketing business capped making 40K to now traveling the world on her clients’ dime, filming reels for her clients, and coaching marketing businesses to find easy street just like her.

Kristina and I talk about how the journey to scaling your marketing business doesn’t have to be a struggle. That there is a whole other way of doing business that allows you to forgo the annual burnout slump, work with clients that respect what you do, and do it all while being present as a mother.

Listen in to hear Kristina share exactly how in the last few years she has doubled her revenue year on year which catapulted her marketing business to a point that it is barely recognizable in the best way possible.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode10

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community10

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients10

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop10

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

9. Spilling the Beans on the Worst Client I’ve Ever Had

Fri, 27 Jan 2023 04:00:00 -0500

Get ready because I am spilling beans on the worst client I have ever had. I usually bare all, the good and the bad and I’m pretty transparent with all of my experiences, however, everyone wants to know the nitty-gritty specifics.

So that is why in this episode I am sharing with you my experience from start to finish. In particular, what made this client go from the best client ever, to snowballing into the worst. Listen in on the story that helped me learn the importance of a business’ sustainability, the resources that I always have at hand, and the real culprit that is hemorrhaging your clients.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode9

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community9

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients9

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop9

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

8. Shannon McKinstrie on: A Call for Transparency & How to Handle Your Client's Unrealistic Social Media Expectations

Fri, 20 Jan 2023 04:00:00 -0500

Does taking the leap in starting your own social media management business freak you out? Or maybe you have been in the game for a while and feeling more than ever the pressure to always be on and working all the time. When it comes to the unrealistic social media expectations clients seem to have, establishing yourself as the expert, reassuring them that if they follow your lead, they will be okay. How do we do this? How do we reassure our clients, show our overall value, educate our clients and grow businesses with transparency?

If you’re in a client pickle, dealing with red flags on the regular, or have been looking for permission to just start your social media management business, look no further!

In today’s episode, my guest, Shannon McKinstrie is with us to break down the stigma of a social media manager, how the industry is still so new that most people don’t see the real value of social media managers, and of course, how to navigate client's unrealistic expectations when it comes to the results they seek month on month.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode8

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community8

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients8

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop8

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

7. Are You Supposed to Niche Down As A Social Media Manager?

Fri, 13 Jan 2023 04:00:00 -0500

To niche or not to niche? That is the question. Like Shakespeare, this is an age-old question for many social media managers who are wondering if they are making the right move when it comes to marketing in their business. Unlike Shakespeare, I am here to enlighten you in hopes to give you more clarity on your next move.

In this episode I dive into what every marketing coach under the sun is talking about: niching down. I explain what a niche is, what it would mean for your social media management business if you decided to head down that path, and whether (in my experienced opinion) you should do it or not.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode7

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community7

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients7

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop7

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

6. Painful Lessons I Learned In My First Year of My Social Media Management Business

Fri, 06 Jan 2023 04:00:00 -0500

If somebody handed over their most painful experiences growing their social media management business on a silver platter, would you take their advice? Or would you walk away? Imagine learning the difference between what experiences you are responsible for and how you can overcome them, and what situations are a “them problem”, not a “you problem”.

In today’s episode, I share all, even the experience that shook my social media management business to its core, lost me half of my clients and drove me to search for a 9-5 job just to be able to pay the rent. Keen to know how I overcame it? Listen in on my advice so that you can not make the same mistakes I did, or at least learn from them more quickly.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode6

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community6

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients6

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop6

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

5. 7 Quick & Easy Extra Income Ideas for Social Media Managers

Fri, 30 Dec 2022 04:00:00 -0500

Are you still trading time for money? We all have 24 hours in a day and when our client work is maxing out our time, how on Earth are we meant to grow our monthly income as social media managers? Earning extra income doesn’t have to be hard or time-consuming. Instead, we need to think outside the box to take back our time - whether we want more time to play with our kiddos or travel the world with our loved ones.

I have the solution! In this episode I jump into the world of passive income and share seven ideas that don’t take a lot of energy or brain power while giving you that extra income boost that you want!

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode5

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community5

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients5

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop5

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

4. 5 Things That Are Turning Off Your Potential Social Media Management Clients

Fri, 23 Dec 2022 04:00:00 -0500

In this episode, we dive into the biggest question I get asked by so many new social media managers daily: "What am I doing wrong when it comes to signing social media management clients?” You asked and I’ve answered!

With the right tools, systems, and structure for your social media management packages and business, you can show up with confidence knowing that what you have to offer is something your potential clients are begging for.

Get your pen and paper ready because I’m going to call out five things that are turning off your social media management clients and instead how to turn the table to start signing clients consistently.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode4

Sign up for the Social Media Manager Success Incubator: https://social-media-manager-confidential.captivate.fm/successincubator

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community4

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients4

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop4

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business.You get to help a friend & I get to reach more social media managers just like you!

Mentioned in this episode:

The Back Office

3. How to Build a Social Media Management Portfolio When You Have No Experience, Results, or Clients

Fri, 16 Dec 2022 04:10:00 -0500

It’s a classic ‘chicken and egg’ scenario - you need experience to get clients and you need clients to get experience. How can we navigate this to build a social media management portfolio and secure high-paying clients? That’s where the case study comes in.

A case study will present your skills and expertise, coupled with specific results you’ve achieved along with before & after screenshots and key metrics. The beauty of this is that you can fine-tune the information to each prospective client!

In this episode, I will take you through exactly how to create a case study of your own and what to include on each page. Plus, I give you tips and advice on what to do if you’re brand new and just starting in social media. A well put together case study can be the difference between signing on clients and missing out on unconvinced leads.

To celebrate the launch of my podcast, I want to celebrate with you by giving away my done-for-you digital templates from my Social Media Manager Starter Toolkit - the Client Onboarding Welcome Packet to 5 lucky winners! This template will help you impress your brand new clients with a branded, luxurious onboarding experience.

To enter simply follow the podcast, give us a rating and write a review on Apple Podcasts. Then take a screenshot of your review and send it to me on Instagram as a DM @sugarpunchmarketing. For a BONUS entry, take a screenshot of Episode 1, 2 or 3, share it on your Instagram Stories and tag me!

Giveaway closes on December 30th 2022. Winners will be announced on my Instagram Stories on January 2nd 2023.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode3

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community3

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients3

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop3

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

2. How to Actually Make Money as a Social Media Manager

Fri, 16 Dec 2022 04:05:00 -0500

Dreaming of living the laptop lifestyle, working remotely from a yacht or a lavish hotel whenever you feel like it? Well, I’m not saying that’s impossible, but it definitely doesn’t happen overnight. It takes years to build a highly successful business in social media, but you can certainly start to make money as a social media manager in a relatively short period of time.

So, how is this possible? What do you need to do to start making money and how can you do it correctly so it’s sustainable over the long term? Well, you don’t need a fancy degree or certificate, you just need to develop your skill-set and showcase it through your portfolio.

In this episode, I talk about reaching a point where you need to start scaling your business and the right and wrong ways to go about it. If done right, you’ll have a solid foundation to grow and explode your passive income - so listen on for the juicy tips I have to share with you!

Giveaway closes on December 30th 2022. Winners will be announced on my Instagram Stories on January 2nd 2023.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode2

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community2

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients2

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop2

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

1. From Single Mom to 6-Figure Social Media Manager

Fri, 16 Dec 2022 04:00:00 -0500

Want to learn how I became a 6-figure social media manager after struggling as a single mom? Well, strap yourself in because you’re in the right place! In the very first episode of the Social Media Manager Confidential podcast, I’m here to spill all the tea on how I did just that. Come on the journey with me to hear my story and the steps I took to level up and scale my business.

If you’ve ever wanted to start your own online business or maybe you’re in the thick of it all already, I know the game can be a tough one to play. I was scared of doing the whole freelancing thing on my own and finding my own clients, too!

If you’re looking for hints on how to get started or just a dose of inspiration, this is the episode for you!

Giveaway closes on December 30th 2022. Winners will be announced on my Instagram Stories on January 2nd 2023.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode1

Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community1

Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients1

Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop1

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office

Welcome to Social Media Manager Confidential!

Wed, 30 Nov 2022 07:30:00 -0500

Are you a social media manager who is wanting realistic, positive and insightful resources so you can build an ethical, money-making business that supports your lifestyle and goals? You’re in the right place!

The Social Media Manager Confidential is a safe place where social media managers can share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business.

I want to support you and help you connect with like-minded social media managers who are happy to help each other out.

Join my FREE, exclusive private community for social media managers: https://social-media-manager-confidential.captivate.fm/community

Let’s be Instagram friends: https://www.instagram.com/sugarpunchmarketing/

Mentioned in this episode:

The Back Office