Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Side Hustle Secrets: 20 Years of Turning Livestreams Into Cash

Thu, 16 Apr 2026 13:45:00 -0500

What does it really take to turn livestreaming into a long-term, sustainable income?

In this episode, Tanya Smith shares what she’s learned from over 20 years of building a side hustle, and how livestreaming became a core part of that. She walks through how she went from avoiding the camera entirely to committing to a year-long live video experiment, and how that decision changed everything for her business.

We also get into the systems behind her consistency, including how she structures her workflow, uses frameworks like act, automate, and assign, and now layers in AI to speed things up. Along the way, Tanya breaks down what actually drives revenue, why many creators struggle to monetize, and how shifting your mindset around value and pricing can completely change your results.

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Key Takeaways

Treat your side hustle like a real business before it pays like one
Tanya didn’t start with revenue in mind, but things shifted when she saw the impact of her work and realized she could package and sell it.
Consistency builds momentum, even when it feels like no one is watching
Early on, she questioned whether anyone cared, until people reached out when she missed a livestream, proving the audience was there.
Systems are what make scaling possible
Her workflow is built around three buckets, act, automate, and assign, applied across pre-production, live delivery, and post-content repurposing.
Repurposing is where the real leverage happens
Creating the content is only part of the job. The value comes from using that content across multiple formats after the live stream ends.
You have to assign value before others will
When Tanya shifted from giving everything away for free to charging even a small amount, engagement and results improved immediately.
Pricing comes from testing, not guessing
There’s no perfect formula. You research, experiment, and adjust based on what your audience is willing to pay.
Clear boundaries are critical when working a full-time job
She separates corporate work and business completely, no overlap, no conflicts, and full transparency with employers.
AI amplifies systems, it doesn’t replace them
By documenting her processes first, she was able to use AI tools to generate content, structure shows, and repurpose efficiently.
Your path has to be your own
One of her biggest lessons, don’t try to copy someone else’s blueprint. Build a business that fits your life, your voice, and your goals.

Resources & Links

Tanya Smith: Streamlikeaboss.tv
Paul Gowder: Paulgowder.com
PowWows.com: the leading online community for Native American arts and culture, built over more than 25 years

Claude Cowork
Whisper Flow
Jeremy Vest's Niche King
The Power of Intention by Dr. Wayne Dyer
Jonathan Mast
Social Media Examiners: AI Business Society

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

How to Grow a Side Hustle While Working Full-Time (Without Burning Out)

Sat, 11 Apr 2026 01:20:00 -0500

If you’ve ever tried to build something on the side while working a full-time job, you know how quickly things can get overwhelming.

In this episode, Sean “Tater” Roberson, the creator behind But Mostly Disney, shares how he’s been able to grow his brand while still balancing a full-time career. We get into how he works within the limits of his schedule, how he approaches creating content consistently, and most importantly, about managing expectations.

He shares his take on what growth really looks like when you’re not doing this full-time, and how to keep showing up even when progress feels slow. This is a practical look at building something sustainable without burning yourself out trying to do too much.

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Key Takeaways

You don’t need more time, you need better focus
When your schedule is tight, clarity matters more than anything. Knowing what to prioritize makes it possible to move forward without feeling overwhelmed.
Consistency beats intensity every time
You don’t have to go all-in for a week and disappear for a month. Smaller, steady efforts are what actually build momentum over time.
Progress comes from showing up, not waiting for perfect conditions
There’s always going to be a reason to wait. The creators who grow are the ones who keep going anyway.
Your energy matters as much as your strategy
If your process isn’t sustainable, it won’t last. Building something long-term requires protecting your time and avoiding burnout.
A side hustle should support your life, not take it over
The goal isn’t to feel constantly behind. It’s to build something that fits alongside your real-world responsibilities.

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Check out More from Sean!

Youtube | Podcast | Facebook Group

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Facebook Monetization Explained: How to Get Paid + $3,000 Bonus (2026 Guide)

Thu, 02 Apr 2026 22:00:00 -0500

If you’ve been wondering whether Facebook is still worth your time as a creator… this episode answers that pretty clearly.

Paul Gowder breaks down exactly how Facebook monetization works right now, including what’s actually paying, what’s changed, and who actually gets those elusive bonuses ($30,000??!) everyone keeps talking about.

Topics Covered

How do you qualify for bonus programs?
Do you need a large following to start earning?
What type of content performs best right now?
What should you actually be checking in your dashboard?

Who This Episode Is For

Creators trying to monetize their content
Social media managers working with clients
Solopreneurs looking for new revenue streams
Anyone who’s been ignoring Facebook and wondering if that’s a mistake

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Helpful Links!

Paul Gowder: Website | Facebook | LinkedIn

Paul is also the founder of Powwows.com, one of the most recognized online communities for Native American arts and culture, so check it out!

If you want more awesome Facebook insights, you can sign up for his upcoming Facebook Webinar at Jeffsieh.com/facebookunlocked

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AI Can’t Replace This: Why Your Story Matters More Than Ever

Thu, 26 Mar 2026 21:00:00 -0500

AI can write your captions, generate your images, and even help script your videos. So where does that leave you?

That’s exactly what I explored in this episode with Ryan Koral.

Ryan has spent years helping creators, filmmakers, and business owners tell better stories. And what came up again and again in our conversation is this simple truth: the thing that actually connects with people is the one thing AI can’t replicate… your story.

We talked about why so many creators struggle to share their story, how AI fits into the process without replacing you, and what it really takes to create content that people care about.

If you’ve ever felt stuck, unsure what to share, or wondered if your story even matters, this episode is for you.

Key Takeaways

Your story isn’t optional; it’s the input AI needs: If you don’t already have content, perspective, or a body of work, AI has nothing real to work from. The better your input, the better the output.

Most people skip the hard part, figuring out why they care: Before using AI, you need clarity on your niche, what excites you, and who you serve. That foundational work is what makes your content meaningful.

If your content feels generic, it probably is: Copying and pasting AI output without shaping it to your voice leads to content that feels flat and forgettable. People can tell when it’s not really you.

Story is the actual strategy, not just content: Storytelling isn’t just a tactic; it is the strategy for showing up, connecting, and serving your audience.

You don’t need a “big” story to be valuable: Even small, everyday moments can become meaningful stories. It’s about noticing and sharing them, not waiting for something dramatic.

Human nuance is the difference: The small things, how you talk, your phrasing, your personality, are what make content feel real. That’s what builds connection.

How Mastermind Groups Help Creators Grow Faster (Live Creator Mastermind)

Thu, 19 Mar 2026 15:00:00 -0500

What happens when you stop learning alone and start building alongside other creators who actually get it?

Business growth, accountability, friendship… the list goes on.

That’s exactly what I’ve experienced in my weekly meetings with fellow solopreneurs Paul Gowder, Rich Watts, Jim Fuhs, Kira Pogge Brewka, and Amy Kehs, where we talk through what’s actually working, what’s not, and where we’re stuck in our businesses.

And what is this mystical council of creatives called, you may be asking?

A mastermind.

But instead of just talking about masterminds, this episode is one. You’ll see a real session in action, from sharing wins to working through challenges and giving feedback in real time. If you’ve ever wondered what actually happens inside a mastermind, this gives you a front-row seat.

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Key Takeaways

You get clarity you can’t find on your own
When you’re too close to your work, it’s easy to stay stuck. A mastermind gives you outside perspective so you can see better options and make decisions faster.
Confidence comes from the group
Sometimes you don’t need more information, you need someone to say, “you’re good, go do it.” That push helps you move past overthinking and take action.
It replaces the isolation of working alone
Being a creator can feel lonely. A mastermind gives you a space where people understand your world and you don’t have to figure everything out by yourself.
Accountability keeps you moving
Knowing you’ll report back to the group pushes you to follow through, whether that’s shipping, testing, or deciding.
The relationships matter as much as the advice
Over time, it becomes more than business. You build real friendships and ongoing support beyond the weekly calls.
Everyone adds value
Different experiences and perspectives make the group stronger. You’re not just learning, you’re contributing too.

Resources Mentioned

StoryBrand by Donald Miller
Sponsor Magnet by Justin Moore
How to Get a Meeting with Anyone by Stu Heinecke

Connect With My Friends!

Amy Kehs: Website | LinkedIn
Kira Pogge Brewka: Website | LinkedIn | Substack
Paul Gowder: Website | Powwows.com | Facebook
Rich Watts: Website | A2DPR | Facebook
Jim Fuhs: Website | LinkedIn | Substack

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Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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10 Books That Changed How We Think About Business and Life

Wed, 11 Mar 2026 23:45:00 -0500

What books actually change the way you think?

In this episode, Conor Brown and I share ten books that have shaped how we approach business, creativity, and life. We each brought our top picks, a mix of fiction and nonfiction, and talked about why these stories and ideas stuck with us long after we finished reading them.

From leadership and creativity to storytelling and personal growth, these books have influenced how we make decisions, solve problems, and think about the world around us. If you’re always on the lookout for your next great read, this episode is packed with recommendations.

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Key Takeaways

A good book stays with you: The titles we remember years later are usually the ones that changed how we see something.
Fiction can teach powerful lessons: Great stories often reveal insights about people, decisions, and leadership in ways nonfiction can’t.
Reading across genres builds better thinking: Mixing fiction and nonfiction exposes you to different ways of solving problems.
Ideas compound over time: The more you read, the more connections you start to see between different concepts and disciplines.

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Books Mentioned in This Episode

Jeff's Nonfiction Book Picks

Move, Think, Rest by Natalie Nixon
Wealthy and Well-Known by Rory Vaden
Creativity, Inc. by Ed Catmull
5 Mere Christians by Jordan Raynor
Talk Like TED by Carmine Gallo

Conor's Nonfiction Book Picks

The Obstacle Is the Way by Ryan Holiday
The War of Art by Steven Pressfield
Digital Minimalism by Cal Newport
It’s Better to Be Feared by Seth Wickersham
The Dynasty by Jeff Benedict
A Course Called Ireland by Tom Coyne

Jeff's Fiction Book Picks

The Lion, the Witch and the Wardrobe by C.S. Lewis
Project Hail Mary by Andy Weir
The Pendergast Series by Douglas Preston and Lincoln Child
The Dresden Files by Jim Butcher
Midshipman’s Hope by David Feintuch
Magic Kingdom for Sale — Sold! by Terry Brooks

Conor's Fiction Book Picks

Lonesome Dove by Larry McMurtry
A Little Life by Hanya Yanagihara
Dungeon Crawler Carl by Matt Dinniman
Mistborn by Brandon Sanderson
Red Rising by Pierce Brown

Links

The Unsinkable Conor Brown: Website | TikTok | Instagram

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How Creators Monetize Their Content (Without Chasing Every Trend)

Wed, 04 Mar 2026 19:30:00 -0500

Monetizing content is something a lot of creators talk about, but not everyone actually figures out how to do it without burning out or chasing every new trend that pops up. In this episode, we sit down with Lou Mongello, the creator behind the award-winning WDW Radio podcast, to talk about what sustainable monetization actually looks like when you build a brand around community, trust, and long-term relationships.

Lou shares how he transformed a passion project into a thriving business that includes podcasting, live events, memberships, books, and more. Instead of relying on quick wins or platform tricks, Lou focuses on building deep connections with his audience and creating experiences that people genuinely want to be part of. It’s a great reminder that monetization isn’t just about selling something; it’s about creating real value for the people who follow your work.

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Key Takeaways

Community drives monetization: The stronger the relationship with your audience, the easier it is to build products, events, and experiences they want to support.
Think long-term, not viral: Sustainable creator businesses come from consistency and trust over time.
Focus on serving your audience: The more helpful and genuine you are, the easier monetization becomes.
Experiences create deeper connections: Live events, meetups, and shared experiences can become powerful extensions of your content.
Your audience will tell you what to build: Pay attention to the questions and feedback your community shares.

How to Grow an Email Newsletter as a Creator (What Actually Works)

Wed, 25 Feb 2026 16:45:00 -0500

Everyone says you should build an email list. Fewer people can tell you how to actually grow one.

In this episode, we sit down with Chenell Basilio, founder of Growth in Reverse, to talk about what’s really working right now when it comes to newsletter growth. Chenell studies fast-growing newsletters for a living, and what she shares isn’t theory. It’s patterns she sees over and over again across creators who are adding thousands of subscribers without massive audiences.

If you’ve been sending emails but not seeing growth, this episode breaks down what actually moves the needle.

Key Takeaways

Insanely valuable content comes first: Growth hacks don’t matter if the content isn’t worth sharing. Make something so good people naturally pass it along.
Consistency compounds: Regular publishing builds momentum and subscriber trust over time.
Collaboration accelerates growth: Commenting, replying to newsletters, and building real relationships opens doors to cross-promotion.
Monetize before you feel “ready”: You don’t need a massive list. Even small, targeted audiences can support services, affiliates, or digital products.
Don’t rely only on sponsorships: Smaller, niche lists often make more money through offers than through ads.
Precision beats volume: Targeted opt-ins and smart welcome sequences improve retention and engagement.

Why Most Creators Struggle With Money (And It’s Not a Tax Problem)

Thu, 19 Feb 2026 02:00:00 -0500

If you’ve ever thought, “I just need to make more money, and everything will be fine,” this episode might surprise you. I sat down with licensed accountant, Ralph Estep Jr. to talk about why most creators struggle financially, and why the issue usually isn’t taxes, write-offs, or some secret loophole they’re missing.

Ralph explains that the real challenge for creators is often mindset, structure, and clarity around cash flow. We get into why inconsistent income makes planning harder, why mixing personal and business money creates stress, and how a lack of simple systems can make even good revenue feel chaotic. This conversation isn’t about complicated tax strategies. It’s about discipline, visibility, and building habits that actually support long-term stability.

If your income feels unpredictable or you’re constantly wondering where your money went, this episode will help you rethink how you’re managing what you’re already earning, and why financial confidence starts with structure, not spreadsheets.

Key Takeaways

Money problems are rarely just tax problems: Most financial stress comes from unclear systems and inconsistent habits.
Creators must treat their work like a business: Separate accounts, intentional budgeting, and tracking matter more than fancy strategies.
Irregular income requires proactive planning: When revenue fluctuates, reserves and forecasting become essential.
Clarity reduces anxiety: Knowing your numbers removes guesswork and emotional decision-making.
Cash flow matters more than revenue totals: Big months don’t help if spending is unstructured.
Mindset drives money behavior: Fear, avoidance, and procrastination often cause more damage than tax bills.
Financial discipline creates creative freedom: Stability allows creators to focus on growth instead of survival.

Why Writing a Book Still Matters for Creators (and How AI Changes the Game)

Thu, 05 Feb 2026 02:00:00 -0500

A lot of creators think writing a book is something you do after you’ve “made it.” In this episode, I sit down with Lauren Vassallo to talk about why that mindset is backwards, and why a book can still be one of the most powerful credibility tools a content creator can have. We get into how books build authority, open doors, and help people take you seriously long before you have a massive audience.

Lauren also breaks down how AI is changing the publishing process, not by replacing writers, but by lowering the friction that stops most people from ever starting. We talk about using AI for structure, momentum, and editing support, while keeping your voice, experience, and thinking firmly human.

Whether your goal is speaking, consulting, better clients, or simply clarifying your message, this conversation is especially helpful if you’ve been sitting on an idea for years and keep telling yourself you’re “not a writer.”

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Key Takeaways

You don’t need to start from scratch: Podcasts, videos, and newsletters can become the foundation of a book.
Short books are valid books: Guides, workbooks, and focused niche books absolutely count.
Books work best as business tools: They support speaking, partnerships, PR, and higher-level offers.
Planning matters more than talent: Clear outlines and realistic timelines prevent stalls.
AI reduces friction, not responsibility: Use it to assist, but keep your thinking and voice intact.
Writing clarifies your positioning: Many creators sharpen their message just by working through the process.

Why Great Brands Are Ignored (And How PR Builds Trust Faster Than Marketing)

Sat, 31 Jan 2026 10:30:00 -0500

If you’ve ever thought, “We’re doing good work… so why is nobody paying attention?” this episode is going to hit close to home. I sat down with Amy Kehs, who’s spent decades helping museums, including the Smithsonian, go from overlooked to deeply loved. And while her background is in museums, everything we talk about applies directly to creators, solopreneurs, and small businesses.

We dig into why marketing alone isn’t cutting it anymore, especially in a world where people are overwhelmed with messages all day long. Amy breaks down the real difference between marketing, advertising, and public relations, and why PR builds trust faster because it relies on relationships, credibility, and other people talking about you. We also talk about brand messaging, customer experience, and why being “a hidden gem” is usually a relevance problem, not a visibility problem.

This episode is all about creating brand love. Not louder promotion, not more content, but clearer messaging, better experiences, and trust that compounds over time.

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Key Takeaways

PR builds trust faster than marketing: People believe what others say about you more than what you say about yourself.
Being ignored is usually a relevance problem: If people don’t quickly understand why you matter, more promotion won’t help.
Clear messaging beats clever messaging: Repeating a simple, consistent message is how brands become memorable.
Experience is part of the brand: Websites, emails, and first impressions shape trust long before someone buys.
Earned media validates decisions: Third-party mentions reassure people they’re making the right choice.
Relationships compound over time: Long-term trust and loyalty outperform short-term attention every time

Why Creators Are Going More Human in an AI World

Mon, 26 Jan 2026 17:00:00 -0500

There’s a lot of noise right now about AI replacing creators, automating everything, and turning content into something fast, polished, and forgettable. In this episode, I sit down with Paul Gowder to talk about why the opposite shift is happening, creators are leaning more human, more personal, and more real, not less.

Paul has spent decades building community online, long before algorithms and AI tools were part of the conversation. We talk about why raw content is starting to outperform polished feeds, why people are craving connection over perfection, and how things like live video, email, and community spaces are becoming trust signals again. This conversation is about relationships, not reach, and why creators who embrace their full personality, interests, and stories are the ones who will stand out as AI continues to flood the internet with generic content.

Key Takeaways

Polished content isn’t the advantage it used to be: Raw, imperfect posts signal that a real human is behind the content.
People connect to people, not niches: Sharing parts of your life and interests builds trust faster than one-dimensional posting.
Community is not a platform: Your community includes everyone who feels connected to your content, even if they never comment.
Live video creates shared experience: Real-time interaction builds deeper bonds than edited content alone.
Email is still one of the strongest trust channels: Writing like a person, not a brand, creates real connection.
Stories beat surface-level tips: Teaching what something meant to you matters more than explaining how to do it.
Doing the “unscalable” work sets you apart: Replying to emails, asking questions, and engaging directly builds loyalty.
Creators should stop chasing vanity metrics: Replies, conversations, and feedback are stronger signals than views alone.
Offline relationships still matter: Conferences, meetups, and face-to-face interactions strengthen online trust.
AI can support creators, but it can’t replace humanity: Personal experience, mistakes, and perspective are irreplaceable.

Resources

Paul Gowder: www.paulgowder.com
On The Way Community: www.onthewaycommunity.com
PowWows.com: www.powwows.com/powwow101

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How Creators Actually Make Money With Brand Deals, Reviews, and Live Selling

Sat, 24 Jan 2026 13:16:00 -0500

A lot of content creators talk about monetization, but very few explain what it actually looks like. In this episode, we chat with Billy Thorpe, who’s built a real business around brand deals, shoppable videos, and live selling without relying on a massive audience or viral hits.

Billy breaks down why most creators misunderstand brand deals, especially the idea that you need big follower counts to get paid. We dig into what brands really care about: usable content, clear demos, reliability, and why systems matter more than motivation. He also shares how volume, when done with repeatable formats and smart workflows, leads to income that compounds instead of burning you out.

We also get into live selling, AI, platform risk, and why “maybe money” from algorithms should never be your only plan. This conversation is a reality check for creators who want to stop guessing and start building something boring, stable, and sustainable… on their own terms.

Key Takeaways

Brand deals don’t require big audiences: Brands pay for clear demos, reliable delivery, and usable content, not follower counts.
Volume works when systems exist: Burnout comes from chaos, not from publishing more content.
Batching removes decision fatigue: Pre-deciding formats and workflows makes consistency easier.
Assets matter more than analytics: A portfolio of finished content closes deals faster than pitch decks or dashboards.
Live selling scales trust: One-to-many selling builds confidence faster than one-to-one sales.
Don’t build on one platform: Algorithms, payouts, and rules change without warning. Diversification protects you.
AI should support, not replace you: Use it for structure and clarity, not fake opinions or avatars.

Resources

Billy Thorpe: https://billythorpe.live
Billy's Dealmakers Community is FREE to join right now! Check it out!

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Check out all the fun things The Unsinkable Conor Brown has going on at: https://www.vacationkingdoms.com/

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How AI Is Changing Graphic Design (And What Creators Should Do Now)

Mon, 05 Jan 2026 17:00:00 -0500

If design has ever felt overwhelming, especially with AI tools popping up every five minutes, you’re not alone. In this episode, I’m joined by Maliha Khan, founder of Khanect the Dots, to talk about what’s really happening at the intersection of AI, Canva, and modern design workflows, and how creators can use these tools without spiraling into chaos.

Maliha has a great way of describing where many creators get stuck, the “messy middle” between strategy and execution. We dig into how AI can either help you move faster or push you straight into tactical overload, depending on how you approach it. From Canva’s latest AI features to building a tech stack that actually fits your brain, this conversation is all about clarity, consistency, and staying human in the process.

This episode is especially for creators who want their visuals to look intentional, on-brand, and professional, without spending hours tweaking templates or chasing every new trend. AI isn’t here to replace designers or creators, but it can absolutely make your workflow easier if you use it with purpose.

Key Takeaways

AI works best when strategy comes first: Tools are helpful, but without clarity around message and audience, they just create more noise.
Consistency beats chasing trends: You don’t need every new feature; you need a workflow you can repeat week after week.
Your input determines your output: AI needs context, brand voice, and direction; otherwise, everything it produces sounds generic.
Design doesn’t need to be perfect to be effective: Hitting 80 percent and shipping often beats endless tweaking.
Templates are a starting point, not the finish line: Mixing elements, animations, and brand assets helps your visuals stand out.
Brand voice matters as much as visuals: Clear guidelines help AI tools support your brand instead of diluting it.
AI should reduce friction, not add pressure: Use it to offload busywork, not to replace creative judgment.
The human layer still matters most: Taste, experience, and review are things AI can’t replicate.

Resources

Maliha Khan
www.khanectthedots.com
Canva Toolkit (Free Resource from Maliha)
www.khanectthedots.com/canvatoolkit
Khanect the Dots Workshops & Trainings
Strategy-first sessions covering Canva, AI workflows, brand voice, and content systems

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AI Is Changing Search Forever: How Creators Can Still Get Found

Wed, 17 Dec 2025 13:30:00 -0500

If you’ve noticed your content isn’t getting found the way it used to, you’re not imagining things. Search is changing fast, and AI is right in the middle of it. This week, I’m joined by my friend Rich Brooks, digital marketing veteran, agency owner, and host of the Agents of Change podcast, to break down what’s actually happening behind the scenes with search and what creators need to do next.

We talk about why informational SEO is taking a hit, how AI overviews and answer engines are changing traffic patterns, and why fewer visits doesn’t automatically mean worse results. Rich explains the shift toward higher-intent traffic, branded search, and why trust, authority, and clarity matter more than chasing rankings.

This episode is all about adjusting expectations and strategies without panicking. From optimizing service pages to thinking differently about PR, branding, and video content, Rich shares practical guidance to help creators and businesses stay visible, credible, and relevant in an AI-driven world.

Key Takeaways

Informational SEO is losing ground: AI summaries often answer top-of-funnel questions before anyone clicks a website.
Fewer visits can mean better leads: Traffic may drop, but intent is getting sharper, especially for service-based businesses.
Optimize bottom-of-funnel pages first: Service and sales pages matter more than ever for conversions.
Branded search is becoming critical: When people search for you by name, AI and search engines take notice.
External citations matter: AI tools look at trusted directories, media outlets, and third-party sources to decide who to recommend.
Consistency builds entity trust: Saying the same thing about your brand across your site, directories, and profiles helps AI understand who you are.
Video and podcasting still matter: Showing up as a real human builds trust and authority AI can’t fake.
Answer real questions clearly: FAQs, structured content, and clear explanations help both humans and AI understand your expertise.

Resources

Connect with Rich Brooks on LinkedIn
Agents of Change Podcast: www.theagentsofchange.com/podcasts
Flight New Media: www.takeflight.com

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Why Your YouTube Channel Isn’t Growing (And How to Fix It in 2025)

Wed, 10 Dec 2025 01:00:00 -0500

If you’ve ever wondered why your YouTube channel seems stuck (fewer views, flat growth, confused analytics), you’re not alone. In this episode, Jerry Potter joins us to break down what’s actually changed inside YouTube’s ecosystem in 2025 and why creators who “used to do everything right” are now struggling. Jerry has grown multiple successful channels and now teaches business owners how to build a thriving YouTube presence in just 90 minutes a week, without burnout.

Jerry explains the shift from keyword-based discovery to AI-driven understanding. YouTube is no longer relying on tags and titles alone; it can interpret the transcript, visuals, tone, and even emotional cues inside your video. That means creators who post too many unrelated topics send mixed signals, confusing the algorithm and limiting reach. Jerry introduces the “Magnetic Eight,” a strategy where you publish eight tightly focused videos in a row to retrain YouTube on exactly who your ideal viewer is.

We also unpack relevance, high-retention editing frameworks, and how creators can move faster by separating decisions from actions in their workflow. Jerry shares practical guidance on thumbnails, titles, and emotional connection, showing that creators don’t need fancier edits, just clarity and consistency. Whether you’re rebuilding a stalled channel or launching fresh in 2025, this episode offers a roadmap for regaining momentum and getting your videos recommended again.

Key Takeaways

YouTube now understands your content holistically, not through keywords. The platform reads your transcript, your visuals, your delivery, and the emotional tone of your video to decide who it’s for and whether to recommend it.
Mixed topics confuse the algorithm. If you talk to different audiences on the same channel, YouTube doesn’t know who to show your videos to, which slows growth dramatically.
The “Magnetic Eight” can reset your channel. Publishing eight videos in a row around one hyper-specific topic signals to YouTube exactly who your ideal viewer is.
Relevance beats everything else. A great thumbnail and title won’t save a video that doesn’t match the audience YouTube thinks you’re serving.
Editing for retention matters more than fancy production. Viewers stay when the content feels clear and purposeful, not when it’s over-edited.
Separate decisions from actions. Jerry’s system helps creators move faster by batching planning and recording, instead of trying to do everything at once.
Your audience wants a guide, not a performer. Show up to serve a specific viewer with a specific problem, and YouTube will reward you.

Resources

Jerry's YouTube Channel: youtube.com/@mrjerrypotter

Grow your channel in 90 minutes a week: www.yt90roadmap.com

Jerry's Website: donebylunch.co

Creator Camp (but in the UK!!): tubefest.co.uk/creator-camp

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How to Use Podcasting to Grow Your Business and Attract Better Leads

Wed, 03 Dec 2025 01:00:00 -0500

If you’ve ever wondered why some podcasters seem to attract clients effortlessly while others feel like they’re shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that’s supposed to magically “go viral.”

We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you’re scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out.

Whether you’re thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call.

Key Takeaways

A focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose.
Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective.
Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically.
Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset.
Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books.
Marketing your show matters more than you think: If people don’t know your podcast exists, they can’t listen. Discovery happens because of strategy, not luck.
The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout.

Resources

Katie Brinkley’s Website

katiebrinkley.com
Choose your own adventure: agency, podcast, newsletter, speaking, and more.

Katie's Podcasts

Katie’s Social Media Book: The Social Shift

katiebrinkley.com/book
Her signature framework, including the Four-Post Strategy discussed in this episode.

Katie’s Podcast Masterclass

katiebrinkley.live/jeff
Learn to build a podcast with strategy, clarity, and a plan to grow your business.

The Unsinkable Conor Brown

vacationkingdoms.com
tiktok.com/@vacationkingdoms
Check out Conor's adventures on the new Disney Destiny!

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The Secret to Sustainable Podcasting (Without Losing Your Mind)

Wed, 19 Nov 2025 10:16:00 -0500

If you’ve ever felt like podcasting is equal parts joy and chaos, you’re in good company. In this episode, I sit down with Darrell Darnell, the founder of Pro Podcast Solutions, to talk about what it actually takes to build a show that lasts. Darrell’s been producing podcasts since the early days, and he’s seen just about every possible mistake, burnout cycle, and “why am I doing this?” moment creators run into.

What I love about Darrell is that he’s built his entire career around making podcasting sustainable, not stressful. From fan-driven shows like Fringe and Stranger Things to deeply personal storytelling with Stuff I Learned Yesterday, he’s developed systems that keep creators focused, consistent, and connected to their audience without running themselves into the ground.

We get into the heart of it all: community, pillars, workflow, and why quality matters more than perfection. Whether you’re brand new or you’ve been at this for years, this conversation is a reminder that podcasting doesn’t have to take over your life. It really can be something you enjoy week after week… as long as you approach it with the right mindset and a solid foundation.

Key Takeaways

Consistency always wins. Your publishing rhythm trains your audience. Stick to a schedule they can rely on.
Community keeps podcasts alive. Darrell built long-lasting shows by treating listeners like real people, not download numbers.
Content pillars prevent burnout. Defining 3–4 themes gives you endless episode ideas and simplifies planning.
You don’t need a “perfect” launch. Disneyland had a disastrous opening day and turned out fine. Same idea here.
Let your audience guide your format. Episode length, structure, and segment ideas become obvious when you actually ask (and watch your analytics).
Fan-based shows live and die with the source material. If you’re podcasting about a TV series or franchise, expect to shift gears when the show ends.
Your unique angle matters. Darrell’s early success came from having a dedicated science expert on a sci-fi podcast—find the thing that sets you apart.
Your purpose powers longevity. When things get tough, the “why” behind your show is what keeps you going.
Great production doesn’t have to be complicated. A few smart tools can elevate your audio without requiring hours of editing.

Resources

Pro Podcast Solutions – Foundation Toolkit: https://propodcastsolutions.com/creator (Darrell’s free planning guide + spreadsheet he mentioned during the episode)
Pro Podcast Solutions: https://propodcastsolutions.com
Darrell’s Podcasts on Golden Spiral Media: https://goldenspiralmedia.com (It's a great time to binge The Stranger Things Podcast before season 5 comes out!)

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Beyond SEO: How AI Is Changing Content Discoverability

Wed, 12 Nov 2025 01:00:00 -0500

Search is changing fast. We’re no longer just writing for algorithms; we’re writing for AI. This week, I’m joined by Brian Piper, co-author of Epic Content Marketing and Director of Content Strategy at the University of Rochester, to talk about how discoverability works in the age of AI.

Brian breaks down how search results are shifting toward AI answers and virtual assistants, what “AEO” (Answer Engine Optimization) means for creators, and why the days of relying solely on keywords and backlinks are behind us. We dig into how brands and creators can build real authority, the growing role of human experience, and what it takes to stay visible when algorithms are doing the curating.

If you’re creating content and wondering why views or traffic look different lately, this conversation will help you understand what’s happening, what’s coming next, and how to adapt without burning out or chasing every new trend.

Key Takeaways

Think beyond Google: ChatGPT, Perplexity, and Gemini are shaping the next generation of discovery, make sure your content lives where they pull from.
Don’t block AI crawlers: Brian compared it to blocking Google. If AI tools can’t crawl your site, your content won’t appear in their answers or citations.
Focus on trust and authority: Experience, expertise, and credibility (E-E-A-T) matter more than ever. AI tends to favor content from proven, trustworthy voices.
Use AI for data and gap analysis: Let AI analyze your content performance and surface opportunities you might miss, from untapped questions to new topic clusters.
Keep humans in the loop: AI is great at summarizing, but humans create the fresh ideas that move things forward.
Diversify your discoverability: AI pulls from everywhere, social, blogs, video, and podcasts, so focus on visibility across platforms rather than ranking on one.

Resources

Brian Piper: brianwpiper.com
Book: Epic Content Marketing by Joe Pulizzi and Brian Piper
Brian's Podcast: AI for U
Follow Brian on LinkedIn: linkedin.com/in/brianwpiper
Schema.org

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Audio Myths Busted! Laura Davidson on Gear, Growth, and Getting It Right

Wed, 05 Nov 2025 01:00:00 -0500

Bad audio is one of the fastest ways to lose an audience, no matter how great your content is. But sounding better doesn’t have to mean buying piles of gear or learning how to mix audio like a pro. This week, I’m joined by Laura Clapp Davidson, musician, content creator, and market development manager at Shure, who knows exactly how to make creators sound their best.

Laura explains how to simplify your setup, fix common mistakes, and pick the right mic for your space and budget. We talk about everything from the basics of guest audio prep to the myths around shotgun mics, boom arms, and USB vs. XLR setups. Laura also shares her approach to starting a podcast, managing sound on the go, and what she’s most excited about in the future of creator audio. If you’ve been putting off upgrading your setup, this episode might just convince you it’s time.

Key Takeaways

Your mic doesn’t need to break the bank: Great sound is about positioning and setup, not price tags.
Headphones matter: Always use wired headphones to avoid echo and delay (sorry, AirPods fans).
Mic placement beats editing: Get close to the mic; fixing bad audio later only goes so far.
Prep your guests: A quick checklist for mics, headphones, and background noise saves hours of editing later.
Invest in you: Good audio is a long-term asset. Buy gear that will last, not one you’ll replace next year.

Resources

Laura Clapp Davidson: lauraclapp.com
Podcast: Song 43 and TMI (The Music Industry) — tmiwithlaura.com
Shure Microphones: shure.com

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How to Stand Out in the Feed: Visual Marketing That Actually Works

Wed, 29 Oct 2025 01:00:00 -0500

Let’s be honest, most of us aren’t designers. But in today’s feed, visuals can make or break whether your content gets noticed. This week, I’m joined by Jim MacLeod, creative director, marketing strategist, and author of The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals, to talk about how creators can craft scroll-stopping visuals without needing a design degree.

Jim shares how to build a consistent, recognizable brand identity across platforms, why color and typography matter more than trends, and how to use AI and design tools to simplify the creative process. We also discuss balancing experimentation with consistency, considering when to try something new and when to stick with what’s working.

If you’ve ever stared at a blank canvas wondering how to make your graphics pop, or felt like your feed looks like everyone else’s, this episode will help you rethink how you approach visual marketing. You’ll walk away with practical, no-fluff advice for creating visuals that connect, convert, and keep your brand memorable.

Key Takeaways

Consistency beats complexity: A recognizable look builds trust faster than any trendy effect or template.
Your visuals should tell a story: Every image, color, and font choice should reinforce who you are and what you stand for.
Don’t chase trends: own your style: Experiment, but anchor your brand in a consistent visual foundation.
AI can’t replace taste: Tools like Canva, ChatGPT, and MidJourney help speed up design, but your creative direction still matters.
Good visuals guide attention: Every post should have one clear focal point, whether it’s text, an image, or your face.
Stay consistent across platforms: People should recognize your style, even when your logo isn’t visible.

Resources

Jim MacLeod: jim-macleod.com
Jim’s Book: The Visual Marketer: How to Stand Out with Smarter Design

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Are Conferences Worth It for Creators?

Wed, 15 Oct 2025 11:56:00 -0500

Conferences can be pricey, but are they worth it for creators? Paul Gowder joins me to share how in-person events can transform your business, your network, and your confidence.

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If you’ve ever stared at the price tag for a conference ticket and thought, “Do I really need to go?”, this episode’s for you. Between the travel, hotel, and time away from work, it’s a big investment, but one that might just change your business.

This week, I’m joined by Paul Gowder, founder of PowWows.com, who’s spent over 25 years building community both online and in person. Paul shares what he’s learned about finding real ROI at conferences, not just from the sessions, but from the conversations in the hallways, the introductions over coffee, and the long-term relationships that come from showing up.

We dig into how to choose which events are worth it, how to prepare so you’re not wandering aimlessly, and the secret to making every trip pay off long after you’re home. Whether you’re an introvert looking to make your first conference count or a seasoned creator who wants better results, this episode will help you show up strategically and walk away with more than just a tote bag.

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Key Takeaways

Find your people, not just the speakers: The sessions are great, but the community you build is what lasts.
Look for structure: Conferences that include table talks or networking sessions make connecting easier.
Invest in yourself: The right event can lead to opportunities that pay for themselves.
Prepare with purpose: Know who you want to meet, what you want to learn, and what value you can offer.
Follow up fast: Message new contacts within a few days while the connection is still fresh.
Consider volunteering: It’s a great way to save money, gain access, and meet more people.

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Resources

Paul Gowder: paulgowder.com and powwows.com
Conferences mentioned:
Ecamm's Creator Camp
Lou Mongellos Momentum
KIT's Craft & Commerce
Social Media Marketing World

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The Dark Truth Behind AI Development

Sat, 11 Oct 2025 13:27:00 -0500

We’ve all heard about the exciting side of AI: new tools, faster workflows, and creative possibilities that seem endless. But there’s another side of this technology that doesn’t always make the headlines. The one that’s darker, riskier, and potentially dangerous for small businesses and creators like us.

This week, I’m joined by Ramon Ray, speaker, entrepreneur, and Bitdefender’s Small Business Ambassador. Ramon’s spent years helping entrepreneurs protect their businesses while building powerful personal brands. In this episode, we unpack what’s really going on behind the scenes with AI development, from the rise of deepfakes to the new wave of cyber threats, and how you can stay one step ahead.

Summary

Ramon shares real-world stories of scams, hacks, and impersonations that are becoming more sophisticated thanks to AI. We talk about how creators and small business owners can protect themselves without becoming paranoid, what cybersecurity tools are worth using, and why awareness and simple systems can make all the difference.

We also explore how the same technology that enables AI-driven attacks can be used for good, how to build trust with your audience in a world of fakes, and why strengthening your personal brand might be the best form of digital armor. It’s a practical, eye-opening conversation about how to stay smart and secure while still showing up online.

Key Takeaways

Awareness is your first defense: The biggest risk is assuming you’re safe. Vigilance and small daily habits prevent most attacks.
AI raises the stakes: Deepfakes and voice cloning are real threats. Set up verification systems and “safe words” for family, clients, or teams.
Keep your business a hard target: Use two-factor authentication, strong passwords, and cybersecurity tools like Bitdefender on all devices.
Train your audience, too: Teach clients and followers what real communication from you looks like to prevent scams and impersonation.
Protect your brand presence: The more consistent and recognizable your voice and visuals are, the harder it is for bad actors to fake you.
Balance visibility with safety: Share authentically but thoughtfully—delay travel posts, keep some details private, and post smart.

Resources

Ramon Ray: zoneofgenius.com
Bitdefender: bitdefender.com

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How to Turn Live Streams into Non-Stop Lead Generation

Wed, 08 Oct 2025 13:11:00 -0500

Ever gone live and wondered if anyone was actually watching? Or maybe you’ve been showing up week after week and thinking, “Okay… but how do I turn this into real leads and clients?”

This week, I’m joined by my friend Tanya Smith, video strategist, business coach, and creator of the Stream Like a Boss framework. Tanya knows exactly how to turn your live streams into steady, sustainable revenue, and she does it without losing the fun or authenticity that makes live video so powerful.

If you’ve ever found yourself staring at an empty chat window or wondering what to say next, you’re going to love this conversation. Tanya shares practical systems for building connection, creating offers that feel natural, and using live video as a lead-generating engine for your business.

Key Takeaways

Your audience comes first: The more you focus on serving, the easier it becomes to show up consistently.
Consistency creates credibility: Regular live streams build the trust that turns casual viewers into clients.
Reverse-engineer your content: Start with your offers, then plan live topics that naturally lead to them.
Engage beyond the broadcast: Reply to comments, follow up on DMs, and treat replay viewers like they’re live.
Likes don’t pay the light bill: Focus on meaningful engagement and conversions, not vanity metrics.
AI should support, not replace: Use it to save time, but your real advantage is your voice and experience.

Resources

Tanya Smith: streamlikeaboss.tv

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Ecamm Workshop Special: Where to Post & How to Stand Out with Video

Mon, 15 Sep 2025 13:13:00 -0500

This week’s episode is a little different. A couple of weeks ago, I hosted a four-part live training series called 'Social Media for Video People' with my friends over at Ecamm. We spent an entire week breaking down how creators can save time, use smarter tools, and show up with confidence on video. And since this last workshop fell right on my normal Friday slot, I decided to bring you along for the ride.

In this session, we tackled one of the biggest questions creators wrestle with: where should I be posting my videos, and how can I stand out once I do? We dug into the strengths of different platforms, how to think about repurposing content without burning out, and the little things that make your videos thumb-stopping in a crowded feed. If you weren’t able to join us live, this replay gives you the full training so you can apply the same strategies right away. And if you’d like to catch the other three workshop days, covering planning, creation, and promotion, you can watch them all over on my YouTube channel.

Key Takeaways

Instagram vs. TikTok vs. YouTube Shorts: Each has a different culture. Learn how to shape your video so it feels at home on the platform.
Stop the scroll: Strong visuals, bold captions, and clear hooks are what grab attention in the first few seconds.
Double up with email + social: Social brings people in, but email keeps them connected. Pair them for bigger impact.
Growth without burnout: Build systems and repurpose smartly so you’re consistent without running yourself ragged.

Resources

Workshop Replays on YouTube:
Day 1: Social Strategy for Video Creators
Day 2: How to Use AI for Video Graphics & Social Content
Day 3: AI for Editing & Repurposing Video Like a Pro
Check out Conor Brown at VacationKingdoms.com
Grab some popcorn and visit Katie's personal podcast: TheVHSClubPod.com

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AI or Community: Where Should Creators Focus?

Wed, 03 Sep 2025 01:30:00 -0500

Everywhere you turn, creators are talking about AI. Should you be leaning into tools that save you time, churn out content, and help with workflows? Or should your energy go into building real relationships and community that lasts? That’s the big question Conor and I tackled this week with our friend Paul Gowder of PowWows.com.

Paul has been building thriving online communities since before AI was even on the radar, and he’s quick to point out that the smartest path forward is learning how to use both together. In this conversation, we wrestle with the balance: how to let AI assist without losing your personal voice, how email can be more than a broadcast channel, and why community is the thing that keeps creators relevant no matter what tech comes next. If you’ve been wondering whether to spend more time testing AI tools or strengthening the connections you already have, this episode will help you see where to put your focus.

Key Takeaways

Community isn’t about size: Ten engaged people in your living room beats ten thousand ghost subscribers.
Email builds deeper connections: Write like you’re talking to one person, not shouting at a crowd.
Treat your newsletter as real content: Don’t just blast links. Make it valuable on its own.
Invite replies and interaction: Polls, trivia, and questions make people feel part of something. Then respond when they do.
AI is a helper, not a replacement: Use it to organize your thoughts or clean up drafts, but always add your own tone and stories.
Don’t force community: Start by treating your audience like they’re already part of something. The structure (Facebook group, Circle, etc.) can come later.

Resources

Paul Gowder: powwows.com
Paul’s new free creator community: onthewaycommunity.com
Conor Brown: vacationkingdoms.com
SEPTEMBER 2-5TH: Free Video Creators Workshop: jeffsieh.com/workshop

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5 AI Tools We’re Using Right Now to Create Faster & Smarter Content

Mon, 01 Sep 2025 01:45:00 -0500

Ever buy a “miracle app” that promised to automate your business, write your copy, and maybe even walk the dog… only to have it end up collecting dust in a folder called Someday? Same here. That’s why this week Conor and I are comparing notes on the AI tools that actually stuck. These are the ones we’ve folded into our real workflows, the tools saving us time and keeping us sane when the content calendar feels relentless.

From editing podcasts into social clips to spinning up client portals in minutes, these five tools are pulling serious weight in our businesses. We talk about Descript’s new AI B-roll, what feels different in ChatGPT 5, smart ways to chain prompts for images, why Notion + Notion AI is so versatile, how MidJourney’s video option is sneaking into our thumbnails, and where Perplexity and NotebookLM fit into our research and SOP systems. If you’ve wondered which AI apps are worth your time, you’ll find some solid answers here.

Key Takeaways

Descript remains our editing hub: Upload the recording, use Find Clips for cold opens, and try the new AI-generated B-roll right in the editor.
ChatGPT is our daily driver: We use it for planning, drafting, brainstorming, and research. The new 5.0 update makes it noticeably faster and more direct, which keeps our workflow moving smoothly.
Prompt chaining beats giant prompts: Build images step-by-step—create the base, then layer in overlays, text, or tweaks for more consistent results.
Notion + NotionAI: Spin up client portals, SOPs, and shared databases quickly. The Save to Notion clipper and mobile share sheet make it easy to stash articles and ideas on the fly.
MidJourney’s new video option: Great for animated thumbnails, email GIFs, or short loops.
NotebookLM for SOPs and team queries: Upload docs or transcripts, then let teammates search only your materials for answers. Keeps systems tight.

Resources

Check out Conor's Vacation Kingdoms
Conor's 60-day Content Challenge on Instagram
My Toolbox, which includes all the tools we talked about!
The Ultimate AI Tool for Beginners: Magai (affiliate)

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Facebook Ads in 2025: AI Tools, Tiny Offers & Winning Strategies

Tue, 26 Aug 2025 04:30:00 -0500

Join us for a high-impact conversation with Amanda Robinson, Meta Certified Lead Trainer and founder of The Digital Gal, as we break down what’s working, and what still needs a human touch, in Facebook advertising for 2025.

Amanda shares how Meta’s AI-powered Advantage+ tools are reshaping the way small businesses run ads, from generating creative variations to expanding targeting. She explains where these features help level the playing field and where advertisers still need to step in and babysit campaigns.

We also explore how to structure budgets, when boosting a post makes sense, and how to move into Ads Manager for more control. Amanda walks us through practical strategies for testing tiny offers, building email lists, and balancing automation with authentic creative.

Whether you’re brand new to Facebook ads or ready to refine your funnels, this episode offers clarity and strategies you can put into practice right away.

Key Points:

How Meta’s Advantage+ AI tools work and where they still fall short
Why creative assets now play a bigger role in ad performance
Boosted posts vs. Ads Manager: when to use each
Smart budget strategies for small businesses
How to build effective tiny offer funnels with Facebook ads
Using reach, traffic, and retargeting campaigns in the right order
Tips for growing your email list with lead ads that attract quality subscribers

Resources:

Amanda Robinson – The Digital Gal – thedigitalgal.com
Connect with Amanda on Facebook – facebook.com/thedigitalgal
Paul Gowder - paulgowder.com and powwows.com

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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From Burnout to Balance: What We Learned from These 2 Business Books

Mon, 25 Aug 2025 14:58:00 -0500

In this episode, Conor Brown joins me to share the biggest lessons we pulled from two impactful business books that tackle burnout, balance, and what it really means to build lasting success.

We break down the key takeaways from Lean Learning by Pat Flynn and The 5 Types of Wealth by Sahil Bloom, exploring how creators and entrepreneurs can shift their mindset, set priorities, and focus on what really matters. From the dangers of information overload to the importance of defining wealth beyond money, these books offer a roadmap to help you create with purpose and avoid burnout.

We also share our own reflections on applying these lessons in real life: setting boundaries, finding community, and designing workflows that leave space for creativity instead of constant hustle. If you’ve ever felt overwhelmed by the grind, this episode is full of ideas and encouragement to help you recalibrate.

Key Points:

The risks of chasing every new idea without a clear learning framework
Why defining wealth goes far beyond financial success
How to recognize the early signs of burnout and pivot before it’s too late
Practical ways to build systems that prioritize focus and balance
The role of community and accountability in sustaining creative work
Our personal takeaways from applying these lessons in our own businesses

Resources:

Lean Learning by Pat Flynn – Available on Amazon
The 5 Types of Wealth by Sahil Bloom – Available on Amazon
Conor's Vacation Kingdoms – vacationkingdoms.com

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Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Creator Networking Tips: From Mega to Micro Conferences

Wed, 20 Aug 2025 01:15:00 -0500

Join us for a thoughtful conversation with Katie Fawkes, Director of Marketing at Ecamm, as we explore how creators can make the most of networking opportunities, whether at large industry conferences or intimate local meetups.

Katie shares how being intentional with your time, energy, and goals can transform any event into a meaningful connection-building experience. From navigating the overwhelming pace of mega conferences to embracing the relationship-focused nature of smaller gatherings, she offers practical advice for choosing the right events and showing up prepared.

We also unpack the importance of following up after meeting someone new, creating systems to stay connected, and finding ways to contribute value to your network year-round. Katie’s insights will help you turn conference handshakes into genuine, lasting relationships that can support your creative and business growth.

Key Points:

Deciding between large conferences and small gatherings based on your goals
Preparing intentionally before attending events to maximize your experience
Strategies for building and maintaining genuine connections
The role of follow-up in nurturing new relationships
Finding ways to contribute value to your network consistently

Resources:

Creator Camp 2025
Connect with Katie on LinkedIn!
Join Katie and Nat at The VHS Club! (they rate movies with potatoes btw)
Check out what Paul has going on at paulgowder.com and onthewaycommunity.com

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Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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AI Workflows Made Simple: Voice, Code, and Content Automation

Mon, 18 Aug 2025 01:15:00 -0500

Today, AI consultant and creative tech specialist Ian Anderson Gray shares how to make AI workflows practical, approachable, and downright fun. Ian shares how his unique background as a professional classical singer led him to help entrepreneurs and teams adopt human-centered AI with confidence.

We cover everything from voice-powered prompting to automation tools that connect your favorite platforms, plus coding without the headache using emerging “vibe coding” methods. Ian walks through real examples from his work, like building calendar assistants, streamlining podcast production, and using AI as a “second brain” to organize ideas.

He also shares his take on when not to use AI, the importance of transparency, and how these tools can help us be more creative rather than replace creativity. Whether you’re a seasoned techie or just getting started, Ian’s advice will help you start small, think strategically, and build systems that work for you.

Key Points:

Using AI as a collaborative partner for creativity and problem-solving
Practical automation examples with n8n.io
Simplifying code creation with “vibe coding” tools like Cursor and Claude Code
Organizing research and SOPs with NotebookLM
Prompting techniques that improve AI output and reduce frustration
Why human oversight still matters in AI-powered workflows

Resources:

Ian Anderson Gray: https://iag.me
Connect with Ian on LinkedIn
Conor Brown – Vacation Kingdoms

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Grow Your Email List Fast: Email Marketing Tips That Work

Sat, 16 Aug 2025 02:45:00 -0500

Join us for a practical and inspiring conversation with Paul Gowder, founder of PowWows.com, as he shares proven strategies to grow your email list and keep subscribers engaged. Paul walks through the essential steps for creating irresistible opt-ins, building trust with your audience, and sending emails that people actually look forward to opening.

He explains how to approach list growth with a mix of creativity and consistency, including why you should focus on quality subscribers over quantity. Paul also shares how segmentation, clear calls to action, and smart automation can help you nurture leads into loyal customers.

We discuss his favorite email marketing tools, the metrics worth tracking, and how to adjust your strategy based on results. Whether you’re just starting your email list or looking to boost your current efforts, this episode offers clear, actionable steps to help your email marketing work harder for your business.

Key Points:

Creating opt-ins that attract your ideal audience
Building trust with consistent and valuable communication
Using segmentation to send the right message to the right people
Measuring success with metrics that matter
Streamlining your email marketing with automation tools

Resources:

Check out Paul's Courses Here
PaulGowder.com
PowWows.com
Conor's Newest Instagram Adventure

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Six Secrets to Video Production with Chris Stone

Fri, 15 Aug 2025 02:30:00 -0500

In this episode, live video strategist and Cast Ahead founder Chris Stone shares six game-changing secrets for producing professional-quality video without draining your budget or your time.

Chris walks us through how to plan content that connects, choose gear that works for your goals, and keep production smooth from start to finish. He reveals how to build a system that saves time while keeping the creative spark alive, plus why knowing your audience’s needs should drive every production decision.

We also explore strategies for working smarter, from batching content and repurposing clips to building relationships that open doors for collaboration. Whether you’re shooting from a home studio or on the road, Chris’s tips will help you produce videos that look great, sound amazing, and reach the right audience.

This episode is packed with actionable insights for creators, entrepreneurs, and marketers who want their video content to make a lasting impact.

Key Points:

Planning content with your audience in mind
Choosing the right gear for your setup and budget
Creating smooth, repeatable workflows for production
Batching and repurposing to save time and extend reach
Building collaborations that boost visibility and quality
Staying consistent without sacrificing creativity

Resources:

Connect with Chris Stone on LinkedIn
Cast Ahead – castahead.net
Dealcasters Youtube
Conor Brown at Vacation Kingdoms

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Kickstart Your Email Marketing with Paul Gowder

Tue, 12 Aug 2025 04:45:00 -0500

Join us for a high-impact conversation with Paul Gowder, founder of PowWows.com and veteran digital community builder, as we explore how email marketing continues to be one of the most powerful tools in a creator’s toolkit.

With more than two decades of experience and over 100,000 email subscribers, Paul walks us through his proven approach to list-building, audience engagement, and authentic communication. He shares how to start with a welcome sequence, what to send after it, and how to craft emails that feel personal and valuable without getting stuck in perfectionism.

Paul also sheds light on how AI can support email writing while preserving your voice, and offers strategies to prune your list, avoid the spam folder, and get real replies from real people. Whether you’re emailing an audience of 5 or 50,000, this episode breaks down how to build consistency, create conversations, and start strong with the subscribers you already have.

Key Points:

Why email is still the most personal, reliable channel for creators
Where to start if you’re overwhelmed (hint: it’s not with a newsletter)
How to write a welcome sequence that builds trust and gets replies
Using AI as a writing assistant without losing your voice
What to do if your list has been sitting dormant
The case for plain-text emails over flashy PDF lead magnets
Why unsubscribes can actually be a good thing

Resources:

Paul's How to Build your First Welcome Sequence (25% off with Welcome25)
Connect with Paul on Facebook
Conor's Theme Park Happy Hour on Instagram

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Why Community Beats the Algorithms with Jason Goff

Mon, 11 Aug 2025 14:32:00 -0500

Join us for a thought-provoking conversation with Jason Goff, Senior Community & Support Specialist for Social Media Examiner, as we explore why strong, engaged communities are the ultimate way to cut through the noise and outlast shifting algorithms.

Jason shares how building authentic connections with your audience not only creates loyalty but also provides a safety net when social platforms change their rules. He breaks down the strategies that keep people coming back, delivering consistent value, hosting meaningful conversations, and fostering a sense of belonging.

We discuss the importance of owning your audience through platforms like email and private groups, plus how to make members feel seen and valued from day one. Jason also offers insight into monetization through community, from recurring memberships to events, while keeping trust front and center.

Whether you’re a creator, entrepreneur, or marketer, this episode will inspire you to focus less on chasing trends and more on cultivating a community that grows with you.

Key Points:

Why communities provide stability in a world of changing algorithms
Building trust and loyalty through consistent value and personal engagement
Strategies for welcoming new members and helping them feel connected immediately
Using email and private groups to own your audience
Monetizing without eroding trust
The long-term benefits of prioritizing relationships over reach

Resources:

Connect with Jason Goff on LinkedIn
Social Media Examiners AI Business Society

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Simple Video Strategies for Busy Entrepreneurs with Jill Roberts

Mon, 04 Aug 2025 13:35:00 -0500

Join us for an inspiring conversation with Jill Roberts, Ecamm’s community manager and a powerhouse content creator with over 30,000 YouTube subscribers. In this episode, Jill breaks down simple, repeatable video strategies that actually work for busy entrepreneurs, no film school required.

Jill shares how she built her content habit by recording quick videos immediately after helping someone solve a problem. Her approach? If it helped one person, chances are it’ll help more. With a background in education and communications, she emphasizes how staying in a helpful mindset makes it easier to show up consistently on video.

We explore the importance of having a low-friction setup, even if it’s a corner of your bedroom, and how to sidestep gear obsession by focusing on what matters most: your message. Jill also shares her time-blocking strategy for batching content, why accountability partners are her secret weapon, and how she uses AI tools like Opus and Descript to streamline her workflow without losing her voice.

From performing on stage to managing a vibrant creator community, Jill’s passion for connection and teaching shines through. Whether you’re starting fresh on YouTube or figuring out where video fits in your business, this conversation will spark new ideas and help you create with confidence.

Key Points:

Why “helpful equals repeatable” when planning video content
The easiest way to capture ideas and turn them into videos
Why a designated filming space is more important than fancy gear
Using batching, time-blocking, and accountability to stay consistent
Balancing AI tools with a human-centered creative process
Picking the right video format for your goals and audience
Rebuilding a paused YouTube channel with authenticity

Resources:

Jill Roberts’ YouTube Channel – Miss Jill on YouTube
Creative Communicators – www.creativecommunicators.com
Leap Into Live All-Access Replay – leap.ecamm.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Conor and Jeff’s AMA: AI Tools and Content Hacks

Thu, 24 Jul 2025 15:57:00 -0500

Ever wanted to peek behind the curtain and see how creators really use AI day to day? In this special AMA edition, co-hosts Conor Brown and Jeff Sieh answer community questions about the tools, workflows, and smart shortcuts they use to create more content, faster—and with a lot less stress.

From writing scripts and planning podcast segments to generating thumbnails and training AI on your brand voice, this episode is packed with practical tips and creative ways to streamline your process. Conor shares how he uses AI to brainstorm with clients and create podcast rundowns, while Jeff explains how AI helps him edit video clips, generate talking head B-roll, and even come up with better YouTube titles.

It’s a candid, creator-to-creator conversation full of real use cases, honest insights, and a few laughs along the way. If you’ve ever felt overwhelmed by all the AI options out there, this episode will help you cut through the noise and find what actually works.

Key Points:

How to use AI for podcast planning, ideation, and summarizing interviews
Why it’s important to keep your voice and perspective—even when using AI
Tools we love: Magai, ChatGPT, OpusClip, Midjourney, Descript, and more
What we think about AI-generated scripts versus AI-assisted creativity
Using AI to batch YouTube titles and brainstorm thumbnail ideas
How to build a prompt library so you’re not starting from scratch every time
The most underrated use of AI: saving time on the boring stuff so you can focus on what you love

Resources:

Conor's Vacation Kingdoms
Magai (affiliate)
Descript (affiliate)

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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AI Secrets Every Small Business Must Know

Wed, 02 Jul 2025 03:00:00 -0500

Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch.

Phil shares his practical framework for using AI in ways that actually make sense for your business, starting with tracking your time and identifying the tasks you should keep, delegate, or automate. He also walks us through how to train AI to sound like you, how he uses ChatGPT and Adobe Acrobat’s AI tools in real client workflows, and why embracing AI doesn’t mean sacrificing human connection, it means amplifying what makes you unique.

We cover everything from chatbots to creative automation, ad management to brand voice, with real examples from Phil’s own work as a creator and consultant. If you want to work smarter, not harder, this episode is packed with takeaways to help you get started or go further with AI.

Key Points:

A simple framework to decide what to keep, delegate, or automate using AI
How to track your working time and use that data to build efficient systems
Why brand voice matters more than ever in the age of AI, and how to train your LLM to use yours
How Phil uses “don’t take action yet” to structure better ChatGPT conversations
The difference between AI assistants and agentic AI (and why it matters for customer service)
Tools for smarter advertising, including Otis and Magai, and what to know about data security
Why branding is evolving, but your personality still sets you apart

Resources:

Phil Pallen’s Website – philpallen.co
Book: AI for Small Business – (affiliate link) Available on Amazon
Follow Phil on YouTube & Instagram – @philpallen
Explore Phil’s Recommended Tools – philpallen.co/tools

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Build Your Brand’s Dopamine Machine

Mon, 30 Jun 2025 03:00:00 -0500

Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion.

Brooke, CEO of B Squared Media and author of Conversations That Connect, explains how our brains are wired for feel-good interactions, and why your social content needs to do more than inform; it needs to spark connection. We explore the shift from content-first to conversation-first strategy, how brands can train their own “Brooke Bot,” and what real customer listening looks like in action.

From the psychology of music and memes to turning “lurkers” into loyalists, this episode is full of actionable ways to measure engagement differently, boost your return on conversation, and keep your audience coming back for more.

Key Points:

Why content is just the vehicle—the destination is emotion
What dopamine has to do with engagement, and how to trigger it
How to use Brooke’s 3E Filter: Education, Entertainment, and Empathy
Why your social care strategy matters more than likes and shares
How to use social listening and dark mentions to drive sales
Why you should build community around your “Nicks” (aka your superfans)
How Brooke is using AI to personalize customer journeys and build smarter engagement scores

Resources:

Brooke Sellas’ Website – brookesellas.com
B Squared Media – bsquared.media
Book: Conversations That Connect –(affiliate link) Available on Amazon
Social Media CX Podcast – Listen here

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Tiny Offers, Big Wins: Allie Bjerk’s Low-Ticket Funnel Playbook

Fri, 27 Jun 2025 03:00:00 -0500

Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold traffic into loyal buyers.

We unpack what makes tiny offers different from traditional tripwires, how to structure bonuses to overcome buyer objections, and how to build a profitable funnel—even with rising ad costs. Allie also discusses how AI tools are helping entrepreneurs brainstorm, build, and optimize these offers faster than ever before.

Whether you’re looking to grow your list, cover ad spend, or build a scalable product that sells itself, this episode is packed with practical tips and proven strategies you can start using today.

Key Points:

What makes a Tiny Offer® different from traditional low-ticket funnels
How to structure your bonuses to address objections and increase perceived value
The psychology behind buyer behavior—and how to tap into it
Why specificity wins over trying to teach “everything” in your first product
Tips for optimizing ads and landing pages with data (and a little help from AI)
How Tiny Offers can drive direct sales, memberships, or higher-ticket programs

Resources:

Allie Bjerk’s Website – alliebjerk.com
Follow Allie on Instagram – @alliebjerk

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Community Strategies You Can Use Right Now!

Wed, 25 Jun 2025 03:00:00 -0500

What makes a community truly thrive, and why are so many memberships failing to deliver? In this episode, we’re joined by Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, to rethink how we approach online communities in 2025.

Vincent shares his philosophy of leading with connection instead of content, why smaller groups outperform larger ones, and how entrepreneurs can build communities that grow and last. He breaks down the mindset shifts needed for successful recurring revenue, how to build a membership people actually want to stay in, and why the most important strategy has nothing to do with tech.

We also explore Vincent’s “stadium model” for multiple income streams, how to set up a membership that doesn’t burn you out, and what inspired him to create the Unconference, an event designed entirely around hallway conversations.

If you’re tired of building content no one connects with or trying to scale a community that feels hollow, this episode is for you.

Key Points:

Why “connection before content” builds better communities
How to launch a membership without needing a big audience
What most creators get wrong about platforms and tech
The #1 reason people leave memberships—and how to fix it
Building multiple income streams around one core idea
How to create exit-ready memberships that aren’t dependent on you
Why Vincent built an entire event around hallway conversations

Resources:

Membership Freedom – www.mymembershipfreedom.com
Books by Vincent Pugliese – The Wealth of Connection and Freelance to Freedom
Unconference for Entrepreneurs

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Personalizing AI for Business Growth

Mon, 23 Jun 2025 03:00:00 -0500

If you’ve ever wished for an extra pair of hands or a few more hours in the day, this episode is for you. We’re joined by Mike Allton, AI consultant, podcast host, and content machine, to talk about how creators and marketers can build smarter workflows using AI and automation tools.

Mike walks us through the difference between assistants and agents, how to build your own “AI work buddy,” and what’s possible now (and what’s coming soon) for small businesses ready to scale their content without burning out. From pre-show podcast prep to brand voice customization, Mike shares real-world use cases you can try today.

We also explore how to create multi-platform workflows using tools like Magai, Gemini, and ChatGPT, as well as how to train your AI to sound like you, work like you, and support your creative process with way less stress.

Key Points:

What it means to “customize” AI for your specific business needs
Why memory, custom instructions, and personas all matter—and how to use them
The difference between AI assistants and true AI agents
How to document and train your brand voice using AI
Time-saving tips for podcast prep, content writing, and research
What the future holds for creators using autonomous AI tools
Why using AI doesn’t replace your skills—it scales them

Resources:

Mike’s Free AI Work Buddy Prompt + PDF – theaihat.com/aiworkbuddy
Connect with Mike – theaihat.com/connect
Check out Magai – magai.co/jeff

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Personalized Productivity with Erik Fisher

Fri, 20 Jun 2025 03:00:00 -0500

Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity.

With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the wrong goal. We talk about working in seasons, managing energy (not just time), and why brutal prioritization may be the most valuable skill you can build. Whether you’re juggling a business, creative projects, family life—or all three—this episode offers smart, sustainable strategies that help you thrive without burning out.

If you’ve ever felt like you’re checking boxes but not making progress, or if you’ve bounced between systems that never quite fit, this conversation will help you reset.

Key Points:

Why real productivity isn’t about doing more—it’s about doing what matters
How to identify your chronotype and build a system around your natural energy
The difference between time management and energy management
Why habits aren’t the whole answer (and how seasons change your approach)
How to avoid burnout when juggling multiple roles and responsibilities
What Erik has learned from 13 years of productivity conversations
The case for triaging your to-do list like an ER doctor

Resources:

Erik Fisher’s Podcast – Beyond the To-Do List
The Power of When Quiz – thepowerofwhenquiz.com

Recommended Books:

Essentialism by Greg McKeown
The Power of When by Dr. Michael Breus
Free to Focus by Michael Hyatt

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Create More Content Faster with Automation Tools

Wed, 18 Jun 2025 03:00:00 -0500

What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer.

Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We cover his favorite tools, how to get started with automation (even if you’re not techy), and the key mindset shift that makes delegation actually work.

From streamlining content production to landing consistent sponsorships, Joe shows how automation isn’t about cutting corners—it’s about clearing space so you can show up as your best self in business and life.

Key Points:

The first system every solopreneur should set up to reclaim time
Why automation and delegation are better together
Joe’s favorite automation tools (and why he prefers Make over Zapier)
Using Notion, Todoist, and Apple Notes to capture ideas and get things done
How to automate podcast workflows from booking to publishing
The surprising benefits of on-demand coaching (and how he delivers it)
Balancing automation with authentic engagement in a world full of AI noise

Resources:

40+ Automation Templates – casabona.org/automation
On-Demand Coaching with Joe – casabona.org/unstuck
Streamline Solopreneur Podcast – casabona.org/podcast

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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The Creator's Guide to Finances

Mon, 16 Jun 2025 19:12:00 -0500

Trying to make sense of your money as a creator? You’re not alone and don’t have to figure it all out alone. In this episode, we’re joined by Ralph Estep Jr., financial expert and host of the Ask Ralph podcast, to talk about everything from taxes to entity formation to long-term planning for content creators.

Ralph breaks down the biggest financial mistakes creators make (like ignoring self-employment tax or commingling accounts), and shares straightforward strategies for staying compliant, reducing your tax burden, and setting yourself up for long-term success. We also talk about what tools make the most sense, when to consider forming an LLC or S corp, and how to separate your business and personal finances, without the headache.

Whether you’re just starting your side hustle or already turning a profit, this episode gives you the clarity and confidence to take control of your money and treat your creator business like a real business.

Key Points:

The difference between tax avoidance and tax evasion (and why one is totally legal)
Understanding self-employment tax and how to prepare for it
Why quarterly tax payments matter—and what happens if you skip them
How to handle affiliate income, free products, and monetizing reviews
Commonly missed deductions creators should track (think gear, software, events, and more)
Why every creator should consider forming an LLC or S corp—sooner than you think
The importance of building an emergency fund and saving for retirement
What to look for in a tax professional who truly understands the creator economy

Resources:

Ralph Estep Jr.’s Website – AskRalph.com
The Ask Ralph Podcast – Daily episodes at AskRalphPodcast.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Cracking the LinkedIn Code

Tue, 13 May 2025 09:33:00 -0500

Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn’t) when it comes to personal branding, content creation, and meaningful networking on LinkedIn.

Cassie shares her step-by-step tips for optimizing your profile, crafting a headline that attracts the right people, and building trust without oversharing. Whether you’re looking for new clients, networking opportunities, or a job, this conversation breaks down the strategies that help LinkedIn work for you—without feeling cringey or overwhelming.

From dealing with imposter syndrome to writing posts that actually get engagement, Cassie offers practical, clear advice to help you show up with confidence and build a presence people want to follow.

Key Points:

What to include (and avoid) in your LinkedIn profile and headline
How to balance professionalism with personality in your posts
The do’s and don’ts of connecting and networking on LinkedIn
Content strategies that build credibility and spark real engagement
Tips for job seekers: how to show up without oversharing
Using the PIE Framework (Performance, Image, Exposure) to build authority
Cassie’s favorite ways to generate story-driven content that resonates

Resources:

Cassie Tucker on LinkedIn – www.linkedin.com/in/cassaundrapalmer/
Marketing Happy Hour Podcast – marketinghappyhr.com
Want Cassie’s LinkedIn Post Prompts? Send her a message on LinkedIn and she’ll share it with you!

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Digital Stage Mastery – The Art of Live Video with Alec Johnson of Take One Tech

Fri, 09 May 2025 03:00:00 -0500

What does it really take to deliver confident, polished live video that connects? Whether you’re presenting in Zoom, hosting a live stream, or recording for your course or business, your digital stage matters more than ever. In this episode, we sit down with Alec Johnson of Take One Tech and the Digital Stage Academy to talk about delivering value with clarity, confidence, and connection—without the overwhelm.

Alec shares how he went from struggling to create a single course video to building an entire business around “one-take” live production. We explore the difference between live streaming and live-to-tape content, the tools he recommends for boosting presence and polish, and why using Ecamm and presentation software together is a game-changer.

If you want to elevate your online presence without spending hours in post-production, this conversation is packed with practical advice to help you show up like a pro.

Key Points:

The difference between live video, live-to-tape, and live production
How to build confidence on camera—even if you feel awkward or unpolished
Why digital stage presence is your modern-day business suit
How to keep live video engaging without relying on post-editing
Tools and strategies for running smooth virtual presentations and Zoom calls
Why Ecamm and Keynote or PowerPoint make the ultimate pairing
Building muscle memory and removing friction from content creation

Resources:

Alec Johnson’s Website – takeonetech.io
Free Ecamm Live Masterclass
Digital Stage Summit – digitalstagesummit.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Should YouTube Be Your Podcast’s New Home?

Wed, 07 May 2025 03:00:00 -0500

Is YouTube the future of podcasting? In this episode, we’re joined by Shannon Hernandez—radio personality, podcast strategist, and host of The Podcast Therapist—to break down everything you need to know about YouTube’s role in the evolving podcasting landscape.

We explore what makes a podcast on YouTube “official,” the difference between uploading via RSS vs. going native, and how YouTube’s search tools and visual features give creators a powerful way to boost discoverability. Shannon shares insights from YouTube’s own podcasting team, offering a behind-the-scenes look at how creators can leverage playlists, end screens, thumbnails, and titles to extend their reach and grow their audience.

From audio purists to brand-new creators, if you’re wondering whether to bring your show to YouTube—or how to do it the right way—this episode lays out the strategy, tools, and mindset needed to make it work.

Key Points:

The difference between a YouTube video and an official YouTube Podcast
Why uploading native video beats pulling in RSS feeds
How playlists, titles, and timestamps affect discoverability
Common optimization mistakes podcasters make on YouTube
How to think through your podcast’s core objective before going all-in on video
Tips for repurposing audio and building workflows that promote sustainably

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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The Creator’s Playbook: The Mindset and Systems You Need

Mon, 05 May 2025 03:15:00 -0500

What does it actually take to stay consistent and build momentum as a content creator? In this episode, we’re joined by Doc Rock and Marilou Mandl, co-hosts of Creators Unstuck, to break down the real mindset shifts and systems creators need to succeed in today’s fast-moving digital world.

Doc and Marilou share how small shifts in thinking—like embracing imperfection, blocking your time, and ditching outdated ideas about “balance”—can lead to big progress. They walk through the exact frameworks they use to stay accountable, how to move from overthinking to taking action, and why recording live content is a secret weapon for visibility and growth.

Whether you’re a small business owner, aspiring influencer, or a creative just trying to get your content flow back, this episode is packed with practical advice and a lot of real talk (and a little tough love).

If you’re ready to get unstuck and start creating with clarity and consistency, you don’t want to miss this one.

Key Points:

Why perfectionism is just procrastination in disguise
The “Block it, Lock it, Rock it” system for consistent content creation
How to use live recording for better SEO and faster workflow
What traditional media taught them—and what today’s creators must do differently
How building in public strengthens community and content momentum
Practical tools they use (and what creators should stop over-relying on)

Resources:

Creators Unstuck YouTube Channel – youtube.com/@creatorsunstuck
Video Creator Club with Marilou Mandl – videocreator.club
Doc Rock’s Doc Pops Mic Covers – docmerch.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Can You Really Profit From Your Podcast?

Fri, 02 May 2025 13:10:00 -0500

You’ve launched the podcast. You’ve recorded the episodes. But now what? Can your show actually make money? In this episode of Social Media News Live, podcasting legend Dave Jackson joins us to separate fact from fantasy when it comes to podcast monetization.

Dave, Hall of Fame podcaster and author of Profit from Your Podcast, shares battle-tested strategies for turning your passion project into a profit-generating asset. We explore why most creators overestimate sponsorship potential, what really builds listener trust, and how your show can become a launchpad for opportunities far beyond downloads and ad reads.

From episode structure to authentic calls to action, listener surveys to affiliate programs—this conversation is full of practical advice for podcasters ready to go beyond the basics and start building a business.

If you’re serious about growing your podcast and making it work for you, this is the episode that will be perfect for you!

Key Points:

Why “being in the phone book” (aka Apple Podcasts) isn’t enough to get discovered
How to ask for feedback without fear—and why you absolutely should
The importance of building listener trust before expecting support
Sponsorship myths, download realities, and smarter revenue options
Monetization methods that go beyond traditional ads
Crafting better calls to action that actually work

Resources:

Dave Jackson’s Book: Profit from Your Podcast – https://amzn.to/4jzESx3 (affiliate link)
School of Podcasting – schoolofpodcasting.com
Join Dave’s Live Show on YouTube – Saturdays at 9:30 am ET

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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How to Attract Sponsors with Justin Moore

Wed, 26 Feb 2025 10:16:00 -0500

Landing brand deals is one thing—building long-term, profitable sponsorships is another. In this episode, sponsorship coach and Creator Wizard founder Justin Moore breaks down how creators can secure high-value partnerships, avoid common pitfalls, and create real value for brands while maintaining audience trust.

Justin shares his proven strategies, from structuring pitches that stand out to negotiating like a pro. He also discusses the biggest mistakes creators make when reaching out to brands and how to avoid being undervalued. Whether you’re new to sponsorships or looking to scale your brand deals, Justin provides a roadmap to success.

We also discuss the importance of positioning yourself as a consultant rather than just a creator, the psychology behind brand partnerships, and why audience insights are the key to attracting the right sponsors.

If you’re serious about monetizing your content through sponsorships, this episode is packed with actionable advice that can take your brand deals to the next level.

Key Points:

Crafting sponsorship pitches that brands can’t ignore
Positioning yourself as a consultant, not just a content creator
Why audience research matters in securing the right sponsorships
Negotiation tactics to land higher-paying brand deals
How to build long-term relationships with sponsors

Resources:

• Justin Moore’s Website – SponsorMagnet.com

• Creator Wizard – creatorwizard.com

• Justin’s Book, Sponsor Magnet (Amazon Affiliate Link)

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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How to Get Unstuck Creating Content

Wed, 26 Feb 2025 10:02:00 -0500

Feeling stuck when it comes to creating content? You’re not alone. Whether it’s perfectionism, overcomplicating your setup, or just struggling to stay consistent, these challenges can slow down even the most experienced creators.

On this episode, we’re joined by Katie Fawkes, Director of Marketing at Ecamm, co-host of The Flow and The VHS Club, and an expert in video podcasting. Katie shares insights from PodFest, her best strategies for overcoming content roadblocks, and how to stop overthinking and start creating.

We break down practical tips for getting past self-doubt, simplifying your workflow, and showing up consistently—without getting overwhelmed by gear, production, or perfection. Plus, Katie explains why video podcasting is on the rise and how creators can make the most of it.

If you’ve been feeling stuck, this episode is your permission to start where you are, use what you have, and build momentum one step at a time.

Key Points:

Overcoming content creation roadblocks and getting unstuck
The biggest misconceptions about video podcasting
Why perfectionism is the enemy of consistency
Simple tech setups that work without breaking the bank
How video can help build deeper audience connections

Resources:

• The VHS Club Podcast - https://thevhsclubpod.com

• Ecamm’s Video Podcasting Guide - https://ecamm.kit.com/podcast

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Publishing Books to Grow Your Business

Wed, 19 Feb 2025 18:35:00 -0500

Ever thought about writing a book but assumed it was out of reach? Think again! Publishing a book isn’t just about becoming an author—it’s a powerful strategy to establish credibility, grow your business, and create a new revenue stream.

In this episode, Matt Briel, VP of Marketing at Lulu, breaks down how entrepreneurs and creators can leverage self-publishing to expand their influence. He explains the different publishing paths—traditional, hybrid, and self-publishing—while highlighting why more business owners are choosing to publish on their own terms.

We also explore how AI is transforming the publishing process, making it easier than ever to market your book, streamline workflows, and free up time to focus on what matters most. Matt shares practical insights on setting up direct sales, capturing customer data, and maximizing profits without relying on third-party platforms.

If you’re ready to turn your expertise into a book that builds authority and drives business growth, this episode is packed with actionable advice to get you started!

Key Points:

The benefits of publishing a book as a business growth tool
Understanding traditional, hybrid, and self-publishing options
How AI can streamline the writing and marketing process
The power of direct sales and why owning your customer data matters
Using books as lead magnets to attract higher-value clients

Resources:

• Lulu - Self-Publishing Platform: www.lulu.com

• Matt Briel’s Website: mattbriel.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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The Art of Selling

Wed, 05 Feb 2025 17:04:00 -0500

Selling doesn’t have to feel like a cringe-worthy, pushy experience—especially when done with confidence and authenticity. In this episode, we’re flipping the script on sales with Conor Brown, founder of Vacation Kingdoms and co-host of this show. Conor has mastered the art of turning conversations into meaningful client relationships, and he’s sharing how you can do the same.

Conor walks us through the biggest mental roadblocks entrepreneurs face when selling their own products and services. He explains why it’s easy to promote someone else’s brand but often difficult to confidently sell our own work. Through mindset shifts and practical strategies, he breaks down how to sell without feeling salesy—so you can focus on helping your customers instead of second-guessing yourself.

We also explore how emotional storytelling fuels successful sales, the role of active listening in identifying client needs, and how to follow up without feeling pushy. Plus, Conor reveals his “Sales Creed” and how you can craft your own to approach sales conversations with confidence.

If you’ve ever hesitated to sell because it feels uncomfortable, this episode is packed with insights to help you shift your approach and turn selling into something natural, effective, and—dare we say—fun!

Key Points:

Why selling your own product feels harder than promoting someone else’s
The biggest sales mindset mistakes entrepreneurs make
Using storytelling to make sales more engaging and authentic
How to actively listen and identify client pain points
Creative ways to upsell without feeling sleazy
The power of a “Sales Creed” and how to create yours
Balancing relationship-building with making the sale

Resources:

Vacation Kingdoms – www.vacationkingdoms.com
Momentum Event – www.loumongello.com/momentum

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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The Secret to Creating Quality Content Quickly!

Mon, 03 Feb 2025 11:04:00 -0500

Ever wonder how some creators seem to churn out high-quality content at lightning speed? This week, we sit down with Ramon Ray, entrepreneur, speaker, and host of The Rundown with Ramon, to break down his formula for creating impactful content—fast.

Ramon shares his high-energy approach to content creation, explaining how he balances spontaneity with structure. He highlights his concept of “Fake Podcasting,” a rapid-fire content style that keeps his audience engaged without requiring extensive planning. Plus, he walks us through the daily workflow that allows him to maintain a steady stream of fresh material across multiple platforms.

Of course, AI plays a role, but as Ramon emphasizes, it’s just a tool—not a replacement for the human touch. He shares how he leverages AI for efficiency while ensuring his voice and personality shine through in everything he produces.

From systematizing content production to repurposing material for maximum impact, this episode is packed with insights to help you create more, stress less, and grow your audience.

Key Points:

Spontaneity meets strategy: How Ramon produces content daily without burnout.
“Fake Podcasting” explained: Capturing ideas in the moment for fast content creation
Leveraging AI the right way: Speeding up production without losing authenticity
Maximizing reach: How to repurpose and distribute content efficiently
Finding your unique content voice: Standing out in a crowded digital space

Resources:

Ramon Ray’s website: www.ramonray.com
His blog on small business growth: zoneofgenius.com
Ramon’s book, Celebrity CEO Amazon link (affiliate)

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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AI-Powered Relationship Marketing for Creators

Wed, 29 Jan 2025 16:38:00 -0500

Learn how to foster meaningful connections in the digital age with Terry Brock, a professional speaker, relationship marketing expert, and member of the Speaker Hall of Fame. In this episode, Terry shares how creators can harness the power of AI to nurture genuine relationships while maintaining authenticity.

Terry breaks down the key principles of relationship marketing and introduces practical ways to use AI tools for research, personalization, and communication. From understanding relationship intelligence to crafting thoughtful, personalized interactions at scale, Terry’s insights offer a fresh perspective on blending technology with the human touch.

Key Points:

The essence of relationship marketing: prioritizing authentic connections over quick transactions.
Leveraging AI for relationship intelligence and personalized interactions.
Balancing automation with genuine care to avoid inauthentic communication.
Practical tools like Perplexity, ChatGPT, and Loom to enhance engagement and efficiency.
Using AI-driven CRM systems to monitor and sustain healthy business relationships.

Resources:

Learn more about Terry Brock: www.terrybrock.com
Stark Raving Entrepreneurs: www.starkravingentrepreneurs.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Unboxing Monetization for Creators

Tue, 14 Jan 2025 18:45:00 -0500

Ever wonder how to build a thriving creator business without millions of followers? Billy Thorpe, founder of Deal Billy HQ, shares how he turned unconventional opportunities into a six-figure Amazon Influencer business. With over 3,100 brand deals under his belt, Billy’s journey proves that creative thinking and bold moves can pay off big time.

In this episode, Billy breaks down his unique approach to live selling, product promotion, and building brand relationships. He explains how leveraging low-cost, high-frequency products created consistent revenue streams and how repurposing tools like Whatnot maximized profitability. Whether you’re starting from scratch or looking to scale, Billy offers actionable strategies to monetize your skills, products, and platforms.

Key Points:

Building a business with Amazon Influencer strategies and live selling.
Turning low-cost products into consistent revenue streams.
Balancing product reviews, demos, and innovative sales strategies.
Navigating challenges like seasonality and product overload.
Using platforms like Whatnot to generate additional income.

Resources:

Deal Billy HQ: www.billythorpe.live

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Practical AI Workflows

Tue, 07 Jan 2025 16:46:00 -0500

Get ready to discover how to integrate AI into your marketing and web design with Rich Brooks, founder of Flyte New Media. Rich shares his expertise in creating seamless, efficient workflows that elevate your content and website performance while maintaining your brand’s authenticity.

Rich walks us through how to strategically incorporate AI into content creation, from ideation to keyword research and refining final drafts. He also unpacks his process for optimizing landing pages, offering actionable tips to improve conversion rates. Whether you’re new to AI or looking to enhance your current strategy, this episode delivers practical insights to help you harness AI’s potential without losing the human touch.

Key Points:

Crafting AI-powered content workflows that balance creativity and efficiency.
Leveraging AI for keyword research and SEO-friendly blog structure.
Best practices for using AI to refine drafts and polish content.
Optimizing landing pages with AI-driven tools to boost conversions.
Building brand voice consistency across various AI applications.

Resources:

Flyte New Media: www.takeflyte.com
Agents of Change Podcast: https://www.theagentsofchange.com/podcasts
Book: The Lead Machine: The Small Business Guide to Digital Marketing

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Small Business Social Media Success

Tue, 17 Dec 2024 03:00:00 -0500

In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.

We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.

Key Takeaways:

The importance of defining your target audience and building a strong brand voice.
How SMART goals can transform your social media campaigns.
Leveraging tools like Canva for efficient content creation.
The value of user-generated content and how to encourage your audience to share.
Why small businesses should focus on engagement over follower count.

Resources:

Order Peg’s book, The Art of Small Business for Social Media (affiliate link)
Peg's Website: pegfitzpatrick.com
Connect with Peg on Instagram: @PegFitzpatrick

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Instagram for Dummies

Wed, 11 Dec 2024 12:31:00 -0500

Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.

In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.

Key Takeaways:

Why authenticity is the guiding principle for Instagram in 2024 and 2025.
Understanding Instagram SEO and its role in helping your content get discovered.
How Reels and Stories serve different parts of your marketing funnel.
The power of series content to keep your audience engaged.
Why businesses should prioritize micro-influencers and user-generated content.

Resources Mentioned:

Corey Walker’s Instagram: @coreycwalker
Corey’s Newsletter: The Marketing Specialist
Pre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Imagineering Your Brand's Stories

Wed, 04 Dec 2024 16:55:00 -0500

Join us for a compelling Social Media News Live episode as we explore the intersection of innovation and brand storytelling with Kevin Lively, a former Disney Imagineer. Kevin reveals the magic behind crafting memorable narratives for beloved attractions like the Jungle Cruise and Zootopia, sharing his journey from a theme park skipper to an Imagineering storyteller.

During this episode, Kevin breaks down the essentials of creating immersive worlds and aligning them with your brand voice. He offers insights into maintaining the integrity of legacy experiences while introducing fresh, engaging updates. Kevin also sheds light on the importance of collaboration, from initial blue-sky ideas to the operational handoff, emphasizing the role of teamwork in bringing ambitious projects to life.

We also explore the fascinating details of Kevin’s latest creative endeavor, a world-building subscription box designed to inspire the next generation of storytellers. Whether you’re crafting a digital campaign or designing a physical space, this conversation is packed with actionable tips and imaginative inspiration.

Key Points:

Crafting immersive brand experiences through storytelling and world-building.
Balancing legacy narratives with innovation to engage modern audiences.
Lessons from Disney Imagineering on teamwork, authenticity, and attention to detail.
Leveraging storytelling to differentiate your brand and connect with your audience.
Empowering future creators through imaginative tools and exercises.

Resources:

Kevin Lively's Website: www.kevinlively.com
ImagineWhat Box

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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Training AI to Sound Like Your Brand

Tue, 19 Nov 2024 16:22:00 -0500

Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.

Key Takeaways:

AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.
Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.
Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.
Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.

Resources Mentioned:

DIY with AI Website – Kinsey’s hub for tools and resources.
Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn More
Reels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Smartphone Video Mastery

Mon, 11 Nov 2024 13:52:00 -0500

Join us with Ryan Koral, founder of Tell Studios, as he breaks down the essentials of creating impactful videos with nothing but your smartphone. Drawing from his extensive background in filmmaking and strategic video marketing, Ryan reveals how anyone, from solopreneurs to small business owners, can harness the power of smartphone video to tell compelling stories and drive action.

Ryan dives into his journey from filmmaker to educator, sharing why he launched the Smartphone Film Academy. This Academy is designed to empower creators with the knowledge and skills to produce professional-quality videos using only a smartphone. Ryan discusses the most common mistakes people make with smartphone video – from smudged lenses to shaky footage – and offers practical tips for overcoming these pitfalls to capture clear, engaging content.

Throughout the conversation, Ryan emphasizes the value of storytelling and shares his TELL (Transition, Emotion, Leverage, Lead) framework to structure videos that resonate with audiences. He also tackles the myth that better gear equals better content, urging creators to focus on developing their unique voice and starting with what they have. From camera angles to lighting hacks, Ryan covers everything you need to know to start filming with confidence.

Key Points:

Smartphone Film Academy: Equipping creators to make professional videos with their phones
Practical tips to improve video quality, from cleaning lenses to understanding lighting
The TELL framework for creating engaging, story-driven videos
Overcoming imposter syndrome and embracing authenticity on camera
How AI is transforming video marketing and where Ryan sees the industry headed

Resources:

Tell Studios - www.tellstudios.com
Smartphone Film Academy Waitlist - www.tellstudios.com/academy

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AI Image Secrets!

Mon, 04 Nov 2024 14:50:00 -0500

Join us for a fascinating dive into the world of AI-driven visuals with Dustin Stout, creator of Magi. Dustin breaks down how AI image generation is transforming content creation, making it accessible for everyone—from seasoned designers to total newcomers. We explore how tools like Magi allow creators to bring their visions to life without the need for complex software or design skills.

Dustin walks us through essential techniques for crafting captivating AI-generated images, including tips on prompt engineering, choosing the right AI models, and using Magi’s built-in tools like the “enhance” button to simplify the process. His insights reveal how subject, setting, and style play a vital role in achieving visually stunning results. Plus, Dustin shares his journey with Magi, discussing challenges he’s faced, from tech upgrades to handling unexpected obstacles like fraud prevention, all while staying focused on improving the user experience.

Looking forward, Dustin gives a glimpse into the future of Magi with plans to incorporate even more creative tools, like video and audio generation, and ways to help users further customize their AI art. Whether you’re looking to up your content game or just getting started, this episode is packed with valuable insights for any creator.

Key Points:

Core elements for powerful AI image prompts: subject, setting, and style
Magi’s approach to simplifying AI art for beginners
Balancing creativity and practicality in prompt engineering
Dustin’s journey in building and scaling Magi as an essential AI tool
Exciting future updates for Magi, including new video and audio capabilities

Resources:

Magi - magi.co

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Breaking Tech Barriers: Empowering Growth Through Innovation

Wed, 09 Oct 2024 19:29:00 -0500

Join us for an inspiring episode as we chat with James Hicks, founder of HicksNewMedia, about how embracing technology can elevate your business and break down barriers to success. With over 30 years in the tech industry, James shares his journey of helping businesses leverage cutting-edge tools to stay ahead in the digital age.

We explore the challenges many face when adopting new technology, including FOMO, trend-chasing, and not understanding what’s truly important for your business. James encourages solopreneurs and small businesses to stay focused on their mission and consciously understand their “why” and what resonates with their audience.

James breaks down the importance of staying informed and agile, and the necessity of knowing when to pivot. He shares the critical role of data science and insights in modern businesses and the importance of embracing new tools like AI without losing sight of what matters most: authenticity and connection.

With engaging anecdotes, like nearly knocking down Steve Jobs, and actionable insights on avoiding tech overwhelm, this episode is packed with valuable takeaways for any business owner looking to thrive in a fast-paced, ever-evolving digital landscape.

Key Points:

How to overcome fear and barriers to adopting new technology
The importance of knowing your “why” and staying focused on your core mission
When to embrace new tech, and when to stay the course
Using AI and tech tools efficiently while maintaining authenticity
The power of building a community and staying connected

Resources:

HicksNewMedia

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The Entrepreneur's Toolkit with Lauren Gaggioli

Wed, 18 Sep 2024 12:22:00 -0500

This week on Social Media News Live, we’re thrilled to welcome back Lauren Gaggioli, a pro in organic content marketing and SEO, to discuss the essential tools every entrepreneur needs to thrive. Lauren breaks down the basics of building a solid business foundation, cutting through the clutter, and getting actual results without getting sidetracked by the endless options.

We explore Lauren’s “three must-have tools” for digital businesses: a reliable payment processor, an effective website, and a strong email provider. She emphasizes keeping things simple and avoiding distractions from shiny new tools. Instead, Lauren shares strategies on how to get the most out of the essentials without adding unnecessary complexity.

In this episode, Lauren also shares how SEO became the backbone of her first business and how she grew her company by focusing on strategic, high-impact actions. Her approach to SEO is about more than just tools—it’s about understanding the questions your customers are asking and delivering the right answers.

Plus, Lauren introduces us to her brand-new podcast, The Digital Entrepreneur’s Toolkit, where she provides actionable tips, real stories, and inspiration for entrepreneurs wanting to grow their businesses thoughtfully and sustainably. This episode is packed with insightful tips for streamlining your business and focusing on what really moves the needle.

Key Points:

The three essential tools every entrepreneur needs to get started and grow.
How to avoid distraction from shiny new tools and focus on what matters.
How Lauren used SEO to build and grow her first business.
An introduction to Lauren’s new podcast, The Digital Entrepreneur’s Toolkit.

Resources:

• Digital Entrepreneur’s Toolkit - www.digitalentrepreneurstoolkit.com

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Podcast's Unseen Advantage

Fri, 13 Sep 2024 12:16:00 -0500

Ever wondered how to stand out in a saturated content world? This week on Social Media News Live, we dive into the hidden secrets of content creation with Chris Stone, founder of Cast Ahead and co-host of Dealcasters. With over 28 years of experience in the music industry and a successful career helping entrepreneurs and brands navigate the world of podcasting and live streaming, Chris brings unparalleled insights into what makes a creator stand out.

From overcoming the fear of tech to using AI effectively, Chris talks about how creators can set themselves apart from the sea of AI-generated content. He shares his personal strategies for editing, producing clips, and maintaining authenticity while also highlighting the advantages of audio podcasters transitioning to video content. Throughout the conversation, Chris emphasizes the importance of doing the work that others won’t—showing up, being yourself, and standing out in the long game.

Tune in for an engaging conversation packed with actionable tips, expert advice, and a little humor along the way. If you’re a podcaster, content creator, or entrepreneur looking to elevate your brand, this episode is for you!

Key Points:

Using AI as a tool, not a crutch: How to maintain authenticity while leveraging AI for content creation.
Standing out in the crowd: Chris’s top strategies for editing and producing content that shines.
Transitioning from audio to video podcasting: How seasoned audio podcasters can smoothly move into video and why it’s crucial for growth.
Overcoming the fear of technology: Tools and techniques to confidently produce high-quality content without feeling overwhelmed.
The power of community: How cultivating a loyal audience can help you thrive in the long game.

Resources:

Cast Ahead: www.castahead.net
Dealcasters: www.dealcasters.live

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Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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10 Things We’d Change If We Started Over

Wed, 04 Sep 2024 17:11:00 -0500

Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way.

Jeff and Conor dive into the top 10 things they’d change, sharing personal experiences and actionable tips. You’ll hear everything from why you should monetize sooner (yes, even before you’re ready!) to the importance of building your personal brand from day one. They’ll also cover the power of consistency, how to avoid being trapped by vanity metrics, and why collaboration is crucial in today’s creator economy.

Don’t miss this episode if you’ve ever wondered, “What would I do differently if I could start over?” Spoiler alert: It’s about showing up, staying consistent, and—surprise—monetizing sooner than you think!

Key Points:

Monetize Sooner: Don’t wait until you feel “ready”—start with affiliate links, small products, or services now.
Collaborate Early: Don’t fear sharing your ideas! Collaboration can open doors you didn’t even know were there.
Chase Consistency, Not Numbers: Forget the vanity metrics. Focus on showing up consistently; success will follow.
Create a Product From Day One: Whether it’s a lead magnet or a small product, start building something you can offer from the get-go.
Own Your Content: Invest in things you own like a website or podcast. Don’t rely solely on social media platforms.
Network Like Crazy: Attend more events and connect with people outside your industry. You’ll learn tons and make lasting connections.
Build Your Email List: From the beginning, nurture a community with your own email list. Social platforms come and go, but emails stay with you.
Hire Help Sooner: Don’t wait until you’re overwhelmed. Hiring help will free you up to focus on what truly matters in your business.
Personal Brand: Never stop working on your personal brand—it’s the one thing no one can take away from you.
Start Sooner: The perfect time doesn’t exist. Start now, learn as you go, and don’t be afraid to fail.

Resources:

Jeff’s Toolbox: JeffSieh.com/toolbox
Vacation Kingdoms: VacationKingdoms.com

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Scale Your Business with Live Video

Wed, 21 Aug 2024 03:30:00 -0500

JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business.

From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage audiences, build trust, and convert leads into customers. He explains how live video fosters authenticity, creates a sense of exclusivity, and enhances your brand’s visibility.

Throughout our chat, JP highlights key tactics, including consistent content delivery, premium branding, and integrating live video into your broader marketing plans. Learn how to make your live streams stand out with professional lighting, superior audio, and dynamic branding strategies that captivate your audience.

This episode is packed with actionable advice on elevating your live video game and building a thriving community around your brand.

Key Points:

Using live video to build community and scale your business
Importance of consistency and authenticity in live streaming
How premium branding increases your perceived value
Practical strategies for integrating live video into your business
Leveraging live video to create exclusive, engaging content

Resources:

JP Hightek’s Website: www.jphightek.com
Content Creators University: contentcreatorsuniversity.com

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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The Creator's Guide to AI Wizardry with Mike Russell

Wed, 14 Aug 2024 19:07:00 -0500

Join us for a fascinating conversation with Mike Russell, as he reveals how he’s blending the power of AI with creativity to revolutionize content creation. With over 25 years of experience in radio, podcasting, and audio and video production, Mike shares his journey of using AI tools to grow his YouTube channel Creator Magic, create engaging content, and streamline his workflow.

In this episode, Mike explains how AI fills knowledge gaps, from generating YouTube thumbnails to assisting with video ideation. While AI can be a powerful assistant, Mike stresses the importance of human input, emphasizing that creators must continue to refine their craft. He also discusses the future of AI in content creation, predicting a world where creators may develop AI avatars to engage with audiences around the clock.

Mike’s unique perspective blends practical advice with a thoughtful approach to AI’s role in the creative process, making this episode a must-listen for any creator looking to harness AI while maintaining their authentic voice.

Key Points:

How AI assists in content creation and growing a YouTube channel
Tools for AI-driven video ideation, thumbnail creation, and content optimization
The balance between AI assistance and human creativity
The future of AI avatars and 24/7 audience engagement
Ensuring content remains authentic in the age of AI

Resources:

Creator Magic YouTube Channel: Subscribe here
Music Radio Creative: Visit here

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The Life of an In-House Creator

Wed, 07 Aug 2024 13:18:00 -0500

Eden Liu is a live streamer and podcaster who has taken the content creation world by storm. Eden shares her unique journey from podcasting to becoming an in-house creator for Camo Studio, shedding light on the evolution of her career and the strategies she employs to create engaging content.

Eden’s story is a fascinating one, starting as a fan of sports podcasts and evolving into a seasoned live streamer. She opens up about her unconventional path, the challenges she faced, and the skills she developed along the way. From her early days of podcasting to her current role at Camo Studio, Eden’s experiences offer valuable insights for aspiring creators.

In this episode, we dive into the nitty-gritty of what it means to be an in-house creator. Eden discusses the importance of community engagement, the balance between personal creativity and brand alignment, and the impact of live streaming on audience interaction. She also shares her tips for handling zero-viewer streams and the significance of preparation and practice in live content creation.

Key Points:

1. Eden’s Unconventional Path:

Transition from podcast listener to live streamer.
The impact of early podcasting experiences on her current approach.
Learning from other creators and applying those lessons.

2. In-House Creator Role:

Balancing brand guidelines with personal creativity.
The importance of live streaming and real-time audience interaction.
Building and maintaining a community around the brand.

3. Practical Tips for Creators:

Handling zero-viewer streams with prepared topics and monologues.
Importance of authenticity and building genuine connections.
Leveraging AI and other tools for content creation.

4. Community Engagement:

The value of offline events and in-person interactions.
Creating a welcoming and inclusive atmosphere in live streams.
Engaging with the audience and building a loyal following.

Resources:

Camo Studio: Camo Studio
Follow Eden Liu: Twitter @PikachuLiu
Office Hours Live Streams: Camo’s YouTube Channel

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The Power of Sound with Jodi Krangle

Fri, 26 Jul 2024 11:42:00 -0500

Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication.

Jodi delves into her journey from volunteering at the Canadian National Institute for the Blind to becoming a renowned voice actor. She highlights the significance of audio branding and provides practical tips on enhancing the audio quality of podcasts and videos.

Key Points:

The role of sound in shaping brand perception
Insights from Jodi’s career in voice acting
Practical tips for improving audio quality in podcasts and videos
The impact of sound on consumer behavior and marketing strategies
The importance of consistency and emotional connection in audio branding

Resources:

Jodi Krangle’s website: voiceoversandvocals.com
Audio Branding Podcast: audiobrandingpodcast.com

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The Blueprint for Solopreneur Success with Lou Mongello

Wed, 17 Jul 2024 16:08:00 -0500

This week, we’re thrilled to have the legendary Lou Mongello back with us. Lou has mastered the solopreneur journey, transforming his passion for Disney into a thriving business and now he’s sharing his secrets in his new course, “Blueprint for Solopreneur Success.”

In this episode, Lou dives into what it takes to succeed as a solopreneur. From identifying your “why” to building a sustainable business model, Lou’s course is designed to guide you every step of the way. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights and practical advice.

Key Highlights:

Identifying Your “Why”: Lou emphasizes the importance of knowing your passion and what sets you apart in a crowded space. Your “why” is crucial in sustaining your motivation and driving your business forward.
Building the Foundation: Learn how to lay the groundwork for your business with clear mission statements, differentiators, and strategies that align with your passion.
Practical Tools and Tips: Lou shares his favorite tools and methods for staying organized and efficient. From Evernote to Ecamm, discover the resources that can help streamline your workflow.
Avoiding Overwhelm: Lou’s course is designed to be accessible and manageable, with daily emails and worksheets that help you build your business step by step without feeling overwhelmed.
Community and Support: The importance of surrounding yourself with supportive people and leveraging community to stay motivated and inspired.

Resources:

Blueprint for Solopreneur Success: Check out Lou’s new course at loumongello.com – it’s only $7 and packed with valuable insights!
Momentum Workshop: Learn more about Lou’s in-person event at loumongello.com/momentum.

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How to Skyrocket Your Side Hustle

Wed, 10 Jul 2024 14:28:00 -0500

Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle.

We explore:

Balancing Act: Learn how Lindsay juggles teaching full-time and her business. She started small with a Facebook group, then added more as she grew confident.
Time Management: Discover her secret for time-blocking and prioritizing income-generating activities. Lindsay emphasizes planning and being intentional with her time.
Mindset Mastery: Hear about her mindset shift after a personal tragedy and how personal development helped her through tough times.
Overcoming Challenges: Lindsay discusses the hurdles she faced, from time management to dealing with naysayers, and how she overcame them with strategic planning and mindset work.
Goals and Vision: She shares her evolving goals, from teaching to fully diving into her business, while highlighting the importance of treating your side hustle with the respect it deserves.

Key Takeaways:

Start Small: Focus on one core offer before expanding.
Be Intentional: Prioritize tasks that bring the most results.
Mindset Matters: Personal development is crucial for growth.
Set Boundaries: Clear boundaries help balance work and side hustle.
Consistency is Key: Show up consistently to build credibility and success.

Resources:

Lindsay Dollinger's Website: lindsaydollinger.com
Purpose and Pixie Dust Podcast: Available on all major platforms

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Essential LinkedIn Video Tips for Every Professional

Wed, 03 Jul 2024 17:04:00 -0500

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan.

During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.

Key Points:

Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.
Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.
Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.
Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.

Resources:

Louise Brogan's Website: louisebrogan.com
LinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Starting A Video Podcast

Wed, 26 Jun 2024 03:00:00 -0500

This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture.

Katie and Natalie kick off by recounting their initial hurdles, from overcoming perfectionism to managing technical aspects. Katie, a seasoned Ecamm user, discusses how familiarity with the tool eased their startup process, while Natalie, new to the scene, shares her apprehensions and how she tackled them.

Key Points:

Overcoming Perfectionism: Katie and Natalie share their initial hurdles and how they overcame them to start their video podcast.
Technical Setups: Recommendations for beginners on using familiar and user-friendly tools like Ecamm and YouTube.
Audience Engagement: The importance of interactive elements and community feedback in growing a podcast.
Consistency and Balance: Tips on maintaining a regular podcast schedule while balancing personal and professional commitments.
Merchandise Store: How their Fourth Wall store has enhanced audience connection and support.

Resources:

The VHS Club Podcast: thevhsclubpod.com
Fourth Wall: A platform for easily setting up a merch store.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Add Some Boom to your Zoom

Wed, 19 Jun 2024 10:24:00 -0500

This week, we discuss the cutting-edge integration of Ecamm and Zoom with Doc Rock and Andy Carluccio. These experts share how this powerful collaboration transforms virtual meetings into professional broadcast-quality experiences.

Doc Rock dives into the capabilities of Ecamm's virtual camera, which allows you to bring all the features of Ecamm into Zoom, Teams, and other platforms. He explains how Zoom ISO further enhances this integration, enabling seamless audio mixing from Zoom into Ecamm.

Andy Carluccio discusses the user-friendly nature of this integration. Even those who aren't tech-savvy can easily use these tools, as everyone is familiar with Zoom. This makes it incredibly simple for guests to join and participate without any technical difficulties.

Throughout our conversation, Doc and Andy provide insights into the many applications of this integration, from enhancing live streaming and podcasting to remote production and webinars. They stress the significance of high production value in engaging your audience and delivering impactful messages.

Key Points:

Ecamm and Zoom Integration: How the virtual camera and Zoom ISO enhance your virtual meetings.
Ease of Use: The familiar interface of Zoom makes it simple for guests to join and participate.
High-Quality Resolution: Business accounts can stream up to 1080p, ensuring clear and professional visuals.
Boosting Engagement: Showcasing Zoom comments on screen can significantly increase viewer interaction.
Versatile Applications: Perfect for live streaming, podcasting, remote production, and webinars.

Resources:

Ecamm - Ecamm and Zoom integration is available for Pro Accounts. Save 15% on your first purchase with code JEFF15.

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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How to Win the Day with Kris Ward

Wed, 12 Jun 2024 19:36:00 -0500

In this episode, we unlock the secrets to supercharging your productivity with Kris Ward, founder of the "Win The Hour, Win The Day" philosophy. Kris, a leading productivity coach, shares her journey and top techniques to help you optimize your workflow and scale your business effectively.

In this episode, Kris discusses the pitfalls of traditional to-do lists and why they can actually hinder your productivity. She introduces the concept of the Signature Super Toolkit and explains how it can revolutionize your daily operations. Kris also talks about the importance of managing your calendar effectively and the impact of working at a deliberate pace.

Key Points:

Abandoning traditional to-do lists for more effective productivity strategies.
Utilizing Signature Super Toolkits to streamline workflows.
The significance of managing your calendar like a time bank account.
Why speed can actually hinder your productivity and how to combat it.
The role of a well-structured team in accelerating business growth.

Resources:

Free Gift from Kris: Free Gift from Kris
Win The Hour, Win The Day podcast: Win The Hour, Win The Day

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Is Pinterest Still Worth It?

Wed, 05 Jun 2024 16:18:00 -0500

In this episode, we dive into the world of Pinterest with Kate Ahl, founder and CEO of Simple Pin Media. If you've ever wondered how to leverage Pinterest effectively for your business, this episode is a must-listen. Kate shares her expertise on the latest changes in Pinterest, strategies for integrating organic and paid content, and the benefits of Pinterest advertising.

Key Points:

Pinterest Funnel: Understanding the Pinterest funnel from awareness to conversion, including the importance of warming up your audience.
Current Trends: Insights on the latest trends in Pinterest marketing, including the relevance of SEO and the shift away from video pins.
Organic vs. Paid: How to balance organic and paid content on Pinterest and the advantages of each.
Lead Magnets: Tips for creating effective lead magnets and why a well-crafted landing page is crucial.
Board Strategies: Best practices for naming and categorizing boards to optimize for the Pinterest algorithm.

Resources:

Simple Pin Media: Website
Simple Pin Podcast: Podcast

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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What's Your Social Strategy with Tech?

Wed, 29 May 2024 18:41:00 -0500

Join us for an insightful conversation on Social Strategies with Tech featuring Katie Brinkley and Deirdre Tshien, discuss the intersection of AI and social media strategy. Learn how these experts leverage AI to streamline content creation while maintaining authenticity and effectiveness.

Katie Brinkley, a social media strategist with two decades of experience, introduces her innovative four-post strategy, designed to maximize engagement with minimal posting. She shares how her approach helps brands connect with their audience by creating content that converts, emphasizing quality over quantity. Katie also discusses how AI can aid in generating ideas and refining content while maintaining a human touch.

Deirdre Tshien, co-founder and CEO of CapSho, reveals the latest advancements in AI-powered content marketing. She explains how CapSho's Next Gen platform uses AI to create personalized content strategies, including Katie's four-post approach. Deirdre highlights the importance of intentional content creation and how AI can help entrepreneurs achieve their goals by enhancing efficiency without compromising authenticity.

Throughout the episode, Katie and Deirdre provide actionable tips for integrating AI into your social media strategy, ensuring your content stands out in a crowded digital landscape. Discover how to effectively use AI to elevate your social media presence and drive tangible results.

Key Points:

Introduction of Katie Brinkley's four-post strategy for effective social media engagement
How AI can streamline content creation while maintaining a human touch
CapSho Next Gen: AI-powered platform for personalized content strategies
Importance of intentional content creation to avoid contributing to content overload
Tips for integrating AI into your social media strategy to achieve your business goals

Resources:

Katie Brinkley - www.katiebrinkley.com
CapSho - www.capsho.com
Katie Brinkley's Book - www.katiebrinkley.com/book

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Straight Talk Q&A with Conor and Jeff

Fri, 24 May 2024 18:22:00 -0500

Join Jeff Sieh and Conor Brown in a lively episode of Social Media News Live, where it's all about your questions! This time, Jeff and Conor take the stage, answering your questions on social media, content creation, and even their personal journeys.

Jeff and Conor share personal stories, insights, and tips from their diverse experiences. From Jeff's early days as a magician to Conor's stint in the Disney College Program, they discuss how these unique experiences shaped their approaches to marketing and entrepreneurship.

They tackle topics ranging from the importance of effective communication and storytelling to the value of mentors. Jeff highlights the influence of his father and community leaders, while Conor reflects on the lessons learned from his dad, Walt Disney, and modern-day philosopher Ryan Holiday.

The discussion also delves into content creation strategies, focusing on audience engagement over sheer numbers and the importance of email marketing. Jeff emphasizes the value of building a strong email list and using lead magnets, while Conor talks about the necessity of focusing on a specific audience to build a successful business.

Throughout the episode, Jeff and Conor engage with the audience, sharing advice on practical topics like starting with a blank page, monetizing live streams, and the importance of consistency in content creation.

Key Points:

Personal stories from Jeff and Conor's unique career paths
Effective communication and storytelling techniques
The role of mentors in professional growth
Strategies for audience engagement and content creation
The importance of email marketing and lead magnets

Resources:

Jeff Sieh's Toolbox - www.jeffsieh.com/toolbox
Conor Brown's Vacation Planning - www.vacationkingdoms.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Mastering Podcast Interviews

Wed, 15 May 2024 11:33:00 -0500

This week, we discuss mastering the art of podcast production with Andrew Mason, a seasoned podcast host and producer with a wealth of experience. In this episode, Andrew shares his journey and the strategies he uses to create engaging and professional podcast episodes.

Andrew explores the essential elements of a successful podcast interview, from finding and booking the right guests to crafting thoughtful and impactful questions. He emphasizes the importance of authenticity and curiosity in interviews and offers practical tips on how to make guests feel comfortable and keep the conversation flowing naturally.

Key points discussed include:

The art of selecting guests: Andrew explains his method of identifying potential guests who have fresh insights to share, including leveraging personal networks and using tools like Amazon's new release list and Apple's new and noteworthy section.
Crafting compelling questions: Andrew shares his approach to developing a mix of structured and open-ended questions that allow for both informative and spontaneous responses. He highlights the importance of finding the "seed of enthusiasm" in guests to ensure engaging conversations.
Maintaining high production values: Andrew provides valuable tips on balancing technical quality with guest comfort, including how to handle common technical issues and when to prioritize the guest's energy over perfect audio quality.
Effective post-production techniques: Andrew discusses his editing process, including how to decide what stays and what gets cut and the benefits of using tools like Descript and Eleven Labs to enhance the final product.
Repurposing content: Learn how to transform podcast episodes into short-form content for platforms like TikTok and Instagram Reels and the importance of creating engaging hooks and maintaining audience interest.

Resources:

Andrew Mason's podcast: The Pro Guide - YouTube: The Pro Guide Podcast
Podcast editing services: Small Pond Productions - Small Pond Productions

Secret Bonus Code (If you know, you know): SKAAVK

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Live Stream Like A Boss!

Tue, 07 May 2024 14:32:00 -0500

In this episode, we discuss the fascinating world of video engagement with Tanya Smith, a master of video coaching and strategic online engagement. Discover her top strategies for transforming passive viewers into a vibrant community and elevating your brand's presence through compelling video content.

Tanya emphasizes the importance of genuine interaction and strategic content planning. She explains the delicate balance of engagement and content delivery, ensuring that her audience is not just watching but actively participating.

Looking forward, Tanya discusses her vision for the future of video engagement, highlighting the ongoing importance of authenticity and strategic planning in an increasingly digital landscape. She also shares valuable tips on avoiding common pitfalls in video marketing and how to seamlessly integrate video into your marketing strategy to enhance your brand's online presence.

Throughout the conversation, Tanya offers insights into her platforms, Get Noticed with Video and her podcasts, Stream Like a Boss TV, and App Therapy Club. Learn more about how these platforms help individuals and businesses amplify their online brand through video.

Key Points:

Mastering video engagement to build community and enhance brand presence.
Balancing interactive engagement with content delivery.
Navigating the future of digital communication with authenticity and strategic insight.
Practical tips for integrating video into your marketing strategy.

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Taking the "OH NO!" Out of SEO

Tue, 30 Apr 2024 15:39:00 -0500

Join us for an informative and engaging discussion on the transformative power of SEO with Lauren Gaggioli, a seasoned digital entrepreneur and organic content marketing expert. Lauren shares her strategies for demystifying SEO, highlighting how businesses can enhance their online visibility and benefit from organic search without feeling overwhelmed.

Lauren delves into practical approaches to SEO, emphasizing the importance of quality content and focusing on human-first strategies. She sheds light on the ongoing changes in SEO practices and how businesses can adapt without chasing every minor update. Lauren’s insights are grounded in her extensive experience in leveraging SEO to grow and sell her first business, making her advice particularly valuable.

Key Points:

Embracing SEO as a powerful tool for business growth, not just a technical necessity.
The significance of quality content in SEO and how it aligns with Google's algorithmic preferences.
Navigating SEO updates pragmatically without getting bogged down by the minutiae.
Practical strategies for enhancing online visibility through effective SEO practices.

Resources:

Lauren Gaggioli.com
Organic Marketing Ecosystem Course - Learn more about Lauren's comprehensive course on organic strategy consulting.
Virtual Mastermind for Online Marketing Entrepreneurs - Join Lauren’s mastermind to connect with other digital entrepreneurs.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Become A Professional Podcaster with Jim Collison

Tue, 23 Apr 2024 14:36:00 -0500

Join us as we explore the art and science of podcasting with Jim Collison, a seasoned podcaster with a deep passion for utilizing personal strengths to excel in the medium. Jim shares his extensive experience, from hosting technology and community-building podcasts to employing the CliftonStrengths assessment to enhance podcasting skills.

Jim discusses practical strategies for identifying and applying one's strengths to podcasting, ensuring content remains engaging and personal. He also discusses integrating personal development tools into the creative process and offers insights on collaborative podcasting, emphasizing the importance of understanding team dynamics to produce compelling content.

Looking ahead, Jim considers potential innovations that might shape the industry, highlighting the importance of adaptability and continuous learning. He stresses the significance of authenticity and dedication in crafting a podcast that resonates with audiences.

Throughout our conversation, Jim provides excellent advice for both novice and veteran podcasters, aiming to inspire and guide them in their podcasting journeys.

Key Points:

Leveraging personal strengths and technology in podcasting
Practical tips for engaging and maintaining an audience
The future of podcasting and emerging trends
Importance of team dynamics and collaborative efforts in podcast production

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Is TikTok's Time Ticking Down?

Tue, 16 Apr 2024 12:10:00 -0500

Wave Wyld, TikTok marketing strategist, and trendspotting expert, reveals her journey into the heart of TikTok trend culture, sharing invaluable insights on creating content that resonates and captivates. As the landscape of social media evolves with potential platform regulations and shifts, Wave offers strategic advice for businesses aiming to stay ahead in a volatile digital environment.

Wave discusses the balance between leveraging TikTok for rapid visibility and the critical importance of building sustainable, platform-independent marketing assets like email lists. She dives into the practicalities of adapting quickly to emerging trends while maintaining a brand’s core identity and message.

In this episode, you will gain a deeper understanding of how TikTok can serve as a powerful tool for engagement and growth and how to navigate its challenges with foresight and agility. Discover more about harnessing TikTok's dynamic capabilities for your business and personal brand with Wave Wyld, the queen of trend alerts.

Key Points:

Strategies for navigating potential TikTok regulations and their impact on marketing.
The importance of diversifying digital presence and prioritizing direct marketing channels like email.
Practical tips on identifying and capitalizing on TikTok trends to enhance brand engagement.

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Smart Creating with ADHD

Tue, 09 Apr 2024 15:06:00 -0500

We sit down with Ian Anderson Gray, who's an inspiration for entrepreneurs and creatives navigating their journey with ADHD. Ian, the visionary behind the Smart ADHD Podcast, sheds light on the unique challenges and advantages that ADHD presents in the entrepreneurial world. His story is not just about managing ADHD but turning it into a formidable asset in business and creativity.

Ian dives into the heart of how ADHD fuels his out-of-the-box thinking, fostering an environment ripe for innovation and creativity. He reveals the strategies that have allowed him to carve a niche in the digital space, leveraging the hyper-focus and divergent thinking that ADHD brings. From his meticulous planning to the dynamic adaptation of his schedule, Ian's approach teaches turning perceived weaknesses into strengths.

The conversation doesn't stop at personal triumphs; Ian is here to demystify ADHD for others on a similar journey. He debunks common myths, emphasizing the importance of understanding ADHD not as a deficit but as a different way of engaging with the world. With practical advice and compassionate insight, Ian guides listeners through managing distractions, harnessing creativity, and finding the right balance between structure and flexibility.

But it's not all business. Ian's story is deeply personal, touching on the moments of doubt, the quest for self-understanding, and the breakthroughs that come from embracing one's unique brain wiring. His message is clear: with the right mindset and tools, ADHD can be a superpower in the creative and entrepreneurial realms.

Key Takeaways:

Harnessing ADHD for Creative and Business Success: Insights into how ADHD's unique traits can fuel innovation and creativity.
Strategies for Managing ADHD: Practical tips for balancing structure and flexibility, managing distractions, and leveraging ADHD's strengths.
Navigating the Personal Journey: A candid look at the challenges, breakthroughs, and personal growth that comes with understanding and managing ADHD.

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Mixing Business with Tequila with Jay Baer

Mon, 01 Apr 2024 18:13:00 -0500

In this week's episode, we explore the fascinating intersection of technology and storytelling in the realm of agave spirits with Jay Baer. As a seasoned entrepreneur and a leading tequila influencer, Jay shares his journey from avid tequila enthusiast to pivotal figure in tequila education across various social media channels.

Jay gives us an in-depth look at how he crafts engaging narrative experiences, utilizing his extensive knowledge of tequila's cultural and production intricacies. He talks about the evolution of his content strategy, emphasizing authentic engagement and storytelling and the importance of leveraging new digital platforms to expand his audience reach.

The conversation also covers Jay's approach to brand collaborations and partnerships, showcasing how he combines his marketing expertise with his passion for tequila to provide unique insights and opportunities for brands in the agave spirits sector.

Key Points:

Jay's transition from tequila aficionado to influential content creator and educator in the agave spirits domain.
Insights into creating engaging, informative content that appeals to both beginners and experts.
Strategies for authentic brand collaborations and maximizing the use of digital platforms for broader reach and impact.

Join us for this engaging discussion with Jay Baer, where the world of business intersects with the art of tequila, bringing to life the stories behind agave spirits. Tune in for an opportunity to learn, be entertained, and maybe find your new favorite tequila.

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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The Future of Marketing

Mon, 25 Mar 2024 17:28:00 -0500

This week, we journey into the future of marketing alongside Robin Dimond, the visionary CEO and founder of Fifth and Core. With a deep well of expertise and innovative spirit, Robin uncovers the secrets to building durable brands in the swiftly evolving digital era.

Robin unpacks the essence of omnichannel strategies and the transformative impact of emerging technologies, offering invaluable guidance for businesses aiming to excel amidst constant change. Discover how to skillfully navigate the complex digital marketing landscape, from selecting apt platforms to tailoring content across varied channels for optimal engagement.

Engage in discussions about the must-use platforms for businesses, gaining insights into the non-negotiable roles of platforms like Pinterest and YouTube in your marketing arsenal. Grasp the differences between VR, AR, and XR and how these technologies are reshaping consumer experiences and expectations.

Looking forward, Robin shares her insights on the progressing role of AI in marketing, emphasizing the necessity of leveraging new tools while preserving authenticity. Uncover practical tips for allocating budget for emerging tech, ensuring your business remains cutting-edge without compromising foundational values.

Tune in for a conversation filled with actionable strategies, forward-thinking insights, and a dose of inspiration to bulletproof your marketing endeavors. Whether you're an experienced marketer or a blossoming business owner, this episode is your compass for navigating the dynamic digital landscape.

Key Points:

1. Adopting omni-channel strategies for seamless and effective marketing outreach.

2. The pivotal role of emerging technologies in enriching consumer interactions and experiences.

3. Practical tips for adapting content across diverse platforms to captivate a broader audience efficiently.

4. Advice on budgeting for emerging tech and making tactical investments to stay at the vanguard.

Resources:

Fifth and Cor

Connect with Robin Dimond on LinkedIn

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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What is a Zero-Listen Podcast?

Mon, 18 Mar 2024 14:52:00 -0500

In this episode, we peel back the layers of the Zero-Listen Podcast concept with Mike Allton. Mike illuminates how this strategy can revolutionize the way we approach podcasting, not for the sheer number of listens but for the depth of connections and strategic value it brings. Throughout our conversation, Mike shares his journey and practical insights into leveraging podcasts beyond traditional metrics, focusing instead on building meaningful partnerships and driving business outcomes.

Unpacking Zero-Listen Podcasts, we explore how to use this platform as a catalyst for creating relationships, enhancing brand visibility, and achieving marketing objectives without the conventional pressure of audience numbers. Mike's rich experience in digital marketing and his role at Agorapulse shine through as he outlines the significance of selecting the right guests, crafting engaging content, and strategically repurposing podcast material to empower sales and marketing efforts.

Join us as we explore Zero-Listen Podcasts' transformative potential. Offering you a fresh perspective on using podcasts to enrich your marketing mix and foster genuine connections in the digital age.

Key Points:

Understanding the concept of Zero-Listen Podcasts and their strategic advantage in marketing.
Insights into selecting guests and structuring content for maximum impact.
Strategies for repurposing podcast content to support sales and marketing goals.

Resources:

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Cultivating Community with Mark Schaefer

Sat, 09 Mar 2024 16:18:00 -0500

Join us for an enlightening episode with Mark Schaefer, a marketing strategist and author who showcases the transformative power of community in marketing. Mark shares insights into turning audiences into engaged communities that champion brands authentically and wholeheartedly. He emphasizes genuine connections over strategic maneuvers and discusses the balance between guiding and fostering organic growth within communities.

Mark explores the future of community building, highlighting the potential integration of AI while underscoring the irreplaceable value of human touch. Offering actionable advice for brands and creators, he invites listeners to rethink conventional marketing in favor of a shift where belonging and shared purpose are central.

Key Points:

Transitioning from audience to community: strategies and insights.
Authenticity as the cornerstone of community building.
Leadership's role in community engagement and growth.
Future trends in community building with AI and digital platforms.
Tips for nurturing meaningful communities.

Resources:

Discover more about Mark Schaefer and his insights on his website.
Mark's books on Amazon, specifically "Belonging to the Brand."

Don't miss this episode for a deep dive into the heart of community building in marketing.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Hashtags Unlocked: Sales-Boosting Instagram Tactics

Sat, 02 Mar 2024 13:25:00 -0500

In our latest episode of Social Media News Live, "Hashtags Unlocked: Sales-Boosting Instagram Tactics," I had the chance to chat with Instagram strategist Jenn Herman. We explored advanced Instagram strategies for increasing engagement and sales. We discussed the power of direct messages for building personal connections, the strategic application of hashtags for wider reach, the impact of Instagram reels for brand awareness, and methods to convert followers into customers using engaging content. Jenn offered invaluable strategies for upgrading your Instagram presence and propelling your business forward.

Key Points:

The significance of direct messages in fostering engagement
How to effectively use hashtags for better reach and targeting
The benefits of reels in promoting brand visibility and engagement
Crafting content that turns followers into customers

Resources Mentioned:

Check out Jenn Herman's website, Jenn's Trends.
Instagram for Dummies
Instagram for Business for Dummies
Explore the Hashtags Unlocked eBook

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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From Icky to Impactful: Revolutionizing Your Sales Strategy

Sat, 24 Feb 2024 15:10:00 -0500

It's all about sales in this episode of Social Media News Live! We discuss the essence of authentic selling with Aleasha Bahr, a seasoned sales strategist and the innovator behind the Black Sheep Sales Method. Aleasha demystifies the sales process, advocating for a personalized, pressure-free approach that champions genuine connections over conventional sales tactics. She shares her insights on recognizing and nurturing potential client relationships based on mutual fit rather than aggressive pitching. Through her journey and expert strategies, Aleasha empowers listeners to redefine their sales narrative, ensuring that interactions are not only more human and relatable but also significantly more effective.

Key Points:

Embracing authenticity in sales to foster genuine connections
Personalizing sales strategies to align with one's unique style and client needs
The power of identifying and communicating with ideal clients based on fit
Tips on leveraging personal stories and experiences to enhance relatability and trust

Resources:

Black Sheep Sales Method - Discover more about Aleasha's innovative approach to sales
Sales is Not a Dirty Word Podcast - Gain deeper insights from Aleasha's discussions on authentic selling strategies

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Camera Tips for Beginners

Sun, 18 Feb 2024 15:02:00 -0500

In this episode of Social Media News Live, we discuss the essentials of camera tips for beginners with the multifaceted digital media enthusiast Luis Vega. Luis shares his wealth of knowledge on starting with what you have, emphasizing that often, the best camera a beginner can start with is the smartphone in their pocket. He provides practical advice on purchasing used gear, the value of renting lenses to test them out, and his top recommendation for a budget-friendly camera setup that doesn’t compromise on quality.

Additionally, Luis touches on the importance of audio quality over video, introducing affordable and effective solutions for beginners to improve their video content. The discussion also covers recommendations for editing software suitable for beginners and ends with Luis's insight into developing your unique style by just starting to create. This episode is packed with actionable advice for beginners looking to elevate their video content creation game.

Key Points:

Start with what you already own, such as your smartphone, for video content creation.
Consider buying used gear and renting lenses to save money and test equipment.
Luis recommends the Sony ZV-1F as a budget-friendly, quality camera for beginners.
Emphasizes the importance of audio quality and introduces affordable solutions for improvement.
Discusses software recommendations for video editing, suitable for beginners.
Encourages creators to develop their unique style by simply beginning to create content.

Resources:

Sony ZV-1F
Recommended Editing Software: Adobe Premiere, Final Cut Pro, & DaVinci Resolve
Audio Improvement Tools: Rode VideoMicro Compact On-Camera Microphone

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Video Tips & Trends

Sat, 10 Feb 2024 03:00:00 -0500

Explore the dynamic world of video content creation with Kevin Kolbe, a seasoned expert in the field. This Social Media News Live episode, hosted by Jeff Sieh and Conor Brown, showcases Kevin’s journey from radio DJ to influential video content creator and coach. Kevin discusses the evolution of video content, emphasizing the importance of authenticity and creativity in engaging audiences. He shares insights into leveraging platforms like YouTube for impactful storytelling and explores the significance of adapting to technological advancements while staying true to one's creative vision. Kevin’s passion for helping solo creators and small businesses shines through as he offers practical advice and highlights the endless possibilities in the ever-changing landscape of video content creation.

Key Points:

Kevin’s transition from traditional media to online video content creation.
Strategies for authentic and creative storytelling in video content.
Navigating technological advancements while maintaining a personal touch.
Kevin’s commitment to empowering solo creators and small businesses.

Resources:

Kevin Kolbe's Website

Kevin Kolbe's YouTube Channel

Video Resource Hub

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

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Virtual Mastery: Cat Mulvihill's Secrets to Engaging Presentations & Solo Business Success

Sat, 27 Jan 2024 03:00:00 -0500

Explore the world of virtual presentations and business management featuring the dynamic Cat Mulvihill. Cat, a renowned expert in virtual presentations and a Notion ambassador delves deep into the art of engaging audiences online. She reveals her journey from traditional workshops to mastering virtual formats and how she leverages Notion to streamline her business operations.

Cat provides invaluable insights into overcoming common challenges in virtual presentations, such as maintaining energy on camera and dealing with technical issues. She emphasizes the importance of preparation and shares practical tips on using storytelling and interactive elements to captivate an online audience.

Cat also discusses the intricacies of balancing creative endeavors with business management. She touches on the transformative impact of Notion in her workflow, explaining how it consolidates various aspects of her work into one efficient platform.

Discover the secrets to powerful online presentations and effective business management in this insightful episode.

Key Points:

Mastering the art of virtual presentations and audience engagement.
Strategies for overcoming technical challenges and maintaining on-camera energy.
Utilizing storytelling and interaction to create memorable online experiences.
Insights into balancing creativity with business management.
Leveraging Notion for streamlined business operations and enhanced productivity.

Resources:

Cat Mulvihill's website: www.catmulvihill.com
Cat Mulvihill's YouTube Channel

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

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2024 Digital Marketing Trends: Jon Loomer on Short-Form Video & Meta Advertising

Sat, 20 Jan 2024 03:00:00 -0500

Dive into the dynamic world of digital marketing with Jon Loomer! Jon, a seasoned Meta (Facebook) advertising expert, delves into the transformative impact of short-form video content in the marketing landscape. Embracing the challenge of daily video creation in 2023, Jon shares his journey, revealing why and how he creates compelling short-form content and stays ahead in the Meta ads space.

The episode offers a wealth of practical advice and strategies, focusing on the evolution of Meta advertising and the increasing importance of video content. Jon's story is an inspiration, highlighting his transition from traditional blogging to innovative video marketing. He discusses his approach to content creation, the learning curve involved, and the future implications of these tools in digital marketing.

Key Points:

The rise of short-form video in digital marketing
Insights into Meta (Facebook) advertising in 2024
Strategies for creating impactful video content
The transition from traditional marketing to innovative techniques
Future trends and developments in digital advertising

Resources:

Jon Loomer's official website and blog: www.jonloomer.com
Power Hitters Club community: www.powerhittersclub.com

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Building an Email List in 2024

Sat, 13 Jan 2024 03:30:00 -0500

In this episode of Social Media News Live, we dive into the world of email marketing with the seasoned expert, Paul Gowder. Paul, the founder of powwows.com, shares his deep insights on how to craft successful email campaigns and build vibrant online communities. As we navigate through the essential steps of email marketing, Paul reveals strategies to grow and engage your email list, emphasizing the significance of authenticity and community engagement in your communication.

Key Points:

Strategies for starting and nurturing an effective email marketing campaign.
The importance of segmenting and personalizing your email lists for better engagement.
Techniques to grow your email list using creative methods like giveaways and compelling content.
Tips on avoiding common pitfalls in email marketing and staying compliant with evolving regulations.
Insights into future trends in email marketing and adapting to technological advancements.

Resources:

powwows.com: Visit Paul's website to explore his work and gain more insights into building online communities.
PaulGowder.com: Find out more about Paul's consulting services and access resources for enhancing your email marketing strategies.

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Crafting Short-Form Content

Mon, 08 Jan 2024 15:05:00 -0500

In this episode, join us for a deep dive into the world of crafting compelling short-form content with the innovative Shelly Nathan. As a master of creating engaging narratives in bite-sized formats, Shelly explores the nuances of short-form content creation, focusing on platforms like TikTok, YouTube Shorts, and Instagram Reels. She shares her journey and insights into transforming quick clips into captivating stories that resonate with audiences.

Shelly delves into the critical importance of the first few seconds of a video, emphasizing the need for content that immediately hooks viewers. She discusses the power of retention metrics and subscriber growth as key indicators of short-form content success. Shelly also touches upon the balance between chasing new, shiny features and utilizing established tools and how experimenting with emerging technologies can enhance content strategy.

Additionally, Shelly talks about diversifying income streams in the digital content space. She emphasizes the effectiveness of leveraging analytics for brand partnerships and sponsorships and the importance of authenticity in these collaborations.

Key Points:

Mastering the art of short-form content on various platforms.
Importance of immediate engagement and retention in short videos.
Balancing innovation with established content creation tools.
Diversifying income through strategic brand partnerships and analytics.

Resources:

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Mindful Marketing: Harnessing Self-Awareness for Brand Success

Sat, 30 Dec 2023 17:39:00 -0500

This week, we journey into the heart of mindful marketing with Angie Robinson, a distinguished leadership and personal development coach. Angie brings over two decades of experience to show how self-awareness and mindfulness can profoundly transform your marketing approach and brand success.

Embark on exploring the human mind with Angie as she delves deep into the concept of self-awareness. Understand how knowing yourself, your strengths, values, and beliefs can lead to more intentional and authentic interactions in life and the demanding marketing world. Angie discusses the often-overlooked power of introspection and mindfulness in creating a brand that truly resonates with its audience.

Discover the delicate dance between personal and professional development and how one inevitably influences the other. Angie provides practical advice for integrating self-awareness practices into your daily routine, enhancing your marketing strategies, and enriching your personal growth.

As we navigate the ever-evolving marketing landscape, Angie emphasizes the importance of staying true to your values and vision. Learn how to harness the power of your unique perspective and transform it into a compelling narrative that captivates your audience. Whether you're an established marketer or just starting, this episode is full of insights for anyone looking to infuse authenticity and mindfulness into their brand strategy.

Key Points:

The transformative power of self-awareness and mindfulness in marketing.
Strategies for integrating personal development into professional growth.
Building a brand that's authentic and resonates on a deeper level with your audience.

Resources:

Angie Robinson Coaching and Consulting LLC - Discover more about Angie's work and how she can guide you on your journey to a mindful and successful brand.
Practically Perfect Leader Podcast - Dive deeper into leadership and personal development with Angie's insightful podcast.

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Charting the Social Shift: Navigating the Evolving World of Social Media and Web3

Sat, 23 Dec 2023 09:11:00 -0500

Join us to explore the ever-evolving realm of social media and the exciting frontier of Web3 with social media strategist and visionary Katie Brinkley. Discover how Katie has navigated the digital currents for over 18 years, helping clients from AT&T and DirecTV to solopreneurs harness the power of social media to grow audiences and generate leads with minimal weekly effort.

In this episode, Katie delves into the transformative journey of social media, from the days of MySpace to the dawn of Web 3.0 and the Metaverse. She discusses the strategies that have allowed her clients to thrive in every stage of the sales process and shares her unique insights from a blend of radio journalism and social media expertise.

Katie also unveils her latest work, "The Social Shift, The Road Back To Community," a book that offers a deep dive into the strategies and mindset needed to navigate the digital landscape effectively. Learn how intentional social media use can build powerful, supportive communities. Staying abreast of technological advancements like AI and the Metaverse is vital for any modern marketer or business owner.

Get ready to be inspired by Katie's journey and her invaluable advice for anyone looking to make a meaningful impact online. Sit back, relax, and prepare for an episode filled with insights and strategies to help you chart your course through the social shift.

Key Points:

Long-term strategies for growing audiences and income through social media
The evolution of social media and its impact on business engagement
Utilizing platform-agnostic strategies for bottom-line results
The intersection of AI, the Metaverse, and social media strategy
Insights from "The Social Shift, The Road Back To Community"

Resources:

Katie Brinkley's Book: The Social Shift, The Road Back To Community
Learn more about Katie and her work at Katie Brinkley's Website

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Expert Moderation Secrets: Elevating Events & Tackling Trolls

Sat, 16 Dec 2023 03:00:00 -0500

Join us for a deep dive into the world of professional online moderation with expert, Paul Duncan. This episode reveals the secrets behind effective event management and tackling digital trolls. Paul brings his extensive experience from the telecom industry to the forefront, offering unique insights into the transition to online moderation.

We explore the nuances of community safety, highlighting the tools and strategies that ensure engaging yet secure digital interactions. Paul shares practical tips on managing large-scale events, staying composed under pressure, and the critical role of clear communication between moderators and hosts.

Discover how to create and maintain a positive online environment, handle technical challenges during live events, and the importance of setting community standards. This episode is a must-listen for anyone looking to step up their game in online community and event management.

Key Points:

Transitioning skills from telecom to online moderation
Tools and strategies for effective moderation
Managing challenges and maintaining safety in digital spaces
Essential tips for new moderators and community managers

Resources:

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Leverage Instagram For Business: Transformative Tactics

Sat, 09 Dec 2023 16:05:00 -0500

Join us in this exciting episode as we dive into the dynamic world of Instagram with social media powerhouse Julie Voris. With her unique blend of experience and charisma, Julie unveils the secrets to turning Instagram into a pivotal tool for business growth.

Discover Julie's journey, from her initial steps in social media to creating an influential online brand. She breaks down the essentials of Instagram marketing, from crafting compelling content to engaging with your audience authentically.

Julie shares her top strategies for Instagram success, including effectively utilizing Instagram stories, reels, and posts. She highlights the importance of consistency and genuine interaction, emphasizing that real connections trump vanity metrics.

Through her stories and insights, Julie inspires listeners to explore the potential of Instagram not just as a social platform but a powerful business tool. Whether you're a seasoned entrepreneur or just starting, this episode has valuable lessons and motivational stories to help you leverage Instagram to its full potential.

Key Points:

Harnessing Instagram for business growth
Authenticity and engagement as key to success
Strategies for effective use of Instagram feature
Importance of consistency and genuine connections

Resources:

Julie Voris' Instagram: @julievoris
Julie Voris' Holiday Guide: julievoris.com/holidays

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Sound Advice: Enhancing Audio in Live Streams & Presentations

Sat, 02 Dec 2023 10:26:00 -0500

Tune in for an insightful journey into the realm of audio excellence. Our special guest, Laura Davison, Market Development Manager at Shure, shares her expertise in achieving outstanding audio quality in live streaming and presentations.

Join hosts Jeff Sieh and Katie Fawkes in this engaging episode as they explore the essential elements of audio technology with Laura.

Shure, a globally recognized leader in audio equipment, is known for its innovative microphones and sound systems. From her vantage point at Shure, Laura offers valuable tips and insights for elevating audio experiences, whether for personal projects or professional endeavors.

We delve deep into topics such as choosing the appropriate microphone, addressing common audio issues in live settings, and understanding sound quality dynamics. This episode is brimming with actionable advice for those looking to refine their audio skills, from beginners to seasoned professionals.

Key Points:

Essential tips for selecting the right microphone for various contexts.
Strategies for overcoming common audio challenges in live streams and presentations.
Practical advice for achieving professional-level audio quality.

Resources:

Shure: Discover more about Shure's range of audio products at www.shure.com.

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Pitch Perfect: The Secrets to a Persuasive Media Kit

Sat, 18 Nov 2023 03:00:00 -0500

Dive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.

Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your media kit resonates with your intended audience.

The discussion also explores strategies to overcome common challenges, such as compensating for a lack of testimonials and differentiating your media kit in a saturated market. Cassie emphasizes the significance of adapting your media kit to reflect your evolving brand and audience.

Get ready to learn the nuances of effective media kit design, the role of authenticity, and how to approach brands for collaboration. This episode is a treasure trove for content creators, influencers, and entrepreneurs eager to make their mark.

Key Points:

Principles of effective media kit design: simplicity, storytelling, and personalization.
Overcoming obstacles like lack of experience or testimonials in your media kit.
Tailoring your media kit to different brands and keeping it up-to-date.
Strategies for reaching out to brands and establishing meaningful collaborations.

Resources:

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Holiday Hustle: Influencer Secrets for Seasonal Sales

Sat, 11 Nov 2023 03:00:00 -0500

Dive into the dynamic world of holiday marketing with our special guests, renowned influencers Mary Lou Mandl and Kurt Nugent, in this Social Media News Live episode. They share invaluable insights into leveraging live selling and innovative technology to skyrocket sales during the festive season.

Mary Lou Mandl, a seasoned content creator and digital marketing expert, unpacks her strategies for creating compelling product videos and live streams. She emphasizes the importance of authenticity and engagement in building trust with your audience. Mary Lou also shares her experiences with different platforms, offering tips on how to adapt your approach to maximize impact.

Kurt Nugent, an accomplished livestream coach and marketing guru, delves into the art of storytelling in live selling. He discusses effectively using narratives to connect with audiences, turning viewers into loyal customers. Kurt provides practical advice on leveraging existing technology to enhance your live selling experiences, ensuring they are memorable and effective.

Throughout the episode, both guests highlight the necessity of starting early, being consistent, and truly understanding your audience's needs. They stress the importance of not just selling products but selling experiences and solutions, making your holiday hustle not only profitable but genuinely engaging.

Key Points:

Authenticity and engagement are key to building trust in holiday marketing
Adapting strategies to different platforms for maximum sales impact
The power of storytelling in live selling to connect and convert
Practical tips on leveraging technology for effective live selling

Resources:

Join us in this enlightening journey and gear up to make your holiday sales season successful and genuinely magical!

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Email List Growth Tactics

Sat, 04 Nov 2023 03:00:00 -0500

Dive into the world of email marketing with Liz Wilcox, the fresh princess of email strategy. Liz unravels her secrets to curating an email list that not only engages but also converts effectively. From her initial strides in the realm of email marketing to generating a multiple six-figure income, Liz's journey is packed with actionable insights.

Delving deep, Liz elaborates on how to pivot email marketing strategies into consistent revenue streams. She underscores the significance of fostering online relationships and crafting emails that resonate, captivate, and, crucially, lead to purchases. Liz's mantra? Personalization, vision, and values should be at the heart of every email sent.

As we navigate the episode, Liz offers a glimpse into her successes, including the growth and sale of a thriving blog, a buy-out from her second venture, and the establishment of a booming six-figure business. Her strategies emphasize simplifying the email marketing process while ensuring every message sent is a reflection of one's unique personality and brand vision.

Discover the nuances of email list growth and the art of building a loyal community in this enlightening episode.

Key Points:

Crafting an email list that genuinely engages and converts.
Turning email marketing efforts into tangible revenue streams.
Building and nurturing online relationships through strategic email campaigns.
Liz's transformative journey in the world of email marketing.
The significance of personalization, vision, and values in email content.

Resources:

Liz Wilcox's Official Website

Liz Wilcox's Email Marketing Membership

Liz Wilcox's Free Email Swipe Files

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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Boosting Creativity with AI

Sat, 28 Oct 2023 03:00:00 -0500

Join us as we explore harnessing AI to boost creativity with Katie Richman, a veteran in the media and tech industries. Katie shares insights from her diverse career spanning major media companies, startups, and big tech.

Delving into the creative process, Katie outlines how to leverage AI tools like ChatGPT for brainstorming and ideation. She provides tips for prompting AI to generate innovative results, like treating it as a "human junior partner" and giving it creative freedom within helpful guidelines. Katie also stresses the importance of giving AI feedback to refine its suggestions.

Looking at tactical applications, we discuss how AI could shape personalized marketing campaigns and user engagement. Katie envisions AI learning creator styles to make personalized content recommendations while maintaining authenticity.

Katie also gives a fascinating inside look at emerging tech advancements from her time at Facebook Reality Labs. She shares her vision for start-up Loud Labs and the future implications of converging AI, AR, VR and location-based technologies.

Throughout the episode, Katie emphasizes using imagination and an experimental mindset to unlock AI's creative potential while avoiding potential pitfalls. Tune in for this forward-looking discussion!

Key Takeaways:

Treating AI tools as collaborative partners, not just tools
Prompting AI creatively and giving it feedback to refine suggestions
Maintaining authenticity while using AI to enhance efficiency
Importance of transparency regarding AI's role in content creation
Embracing imagination and an experimental approach with AI

Resources:

Katie's LinkedIn: www.linkedin.com/in/katierichman
Tech Normal Blog: https://medium.com/@technormal

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LinkedIn Landmines: Evading Everyday Errors

Sat, 14 Oct 2023 03:00:00 -0500

Tune in as we navigate the LinkedIn landmines that can detonate your professional brand. LinkedIn expert Beth Granger joins us, sharing her wisdom honed from empowering professionals to become LinkedIn all-stars.

Delving into profile pitfalls, Beth spotlights common blunders like outdated photos, typos, and tone-deaf messaging. She outlines best practices for profiles, including optimized imagery and an engaging, personalized About section. Beth stresses the importance of content that educates and inspires.

Regarding connections, Beth cautions against spammy outreach, emphasizing tailored messages. She advises maximizing LinkedIn's features like newsletters and events, and using automation judiciously. Throughout, Beth provides tips for balancing professionalism with personality to build authentic engagement.

Key Takeaways:

- Avoiding profile red flags like misleading photos and typos

- Crafting compelling profiles that represent your brand

- Sharing valuable content that attracts the right connections

- Personalizing outreach while avoiding spammy messaging

- Using automation thoughtfully to maintain authenticity

- Balancing professionalism and personality to boost engagement

Looking for LinkedIn mastery? Connect with Beth Granger on LinkedIn, or visit bethgranger.com.

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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Disney's Magic in Marketing

Sat, 07 Oct 2023 16:41:00 -0500

Embark on a magical marketing journey with Conor Brown, Director of Agent Development at Keys to the Castle Travel and founder of WDWOpinion. Drawing from his training and experience as a Walt Disney World cast member, Conor unveils how Disney's mastery of storytelling can elevate your brand narrative.

Delving into the behind-the-magic of Disney's renowned guest services and immersive theming, Conor outlines key storytelling strategies including establishing clear communication, crafting cohesive beginnings-middles-ends, and facilitating smooth transitions between ideas. He stresses focusing on the desired guest experience, then working backwards to build emotive stories that foster lifelong fans.

Conor also shares his perspective on overcoming common small business pitfalls like fear of self-promotion. He emphasizes lead generation through valuable storytelling versus hard selling. Conor encourages exceeding expectations through personalized attention, proving goodwill pays off exponentially.

Gain extraordinary insights from an industry expert on harnessing your brand’s unique magic. Discover more Disney marketing secrets in this enchanting episode.

Key Points:

Disney's mastery of experience-based storytelling
Strategies like clear communication and cohesive narrative structure
Designing experiences focused on desired guest emotions
Lead generation through valuable storytelling vs. hard-selling
Exceeding expectations with personalized attention and care

Resources:

WDWOpinion - www.wdwopinion.com

Keys to the Castle Travel - www.keystothecastletravel.com

Momentum Workshop - www.loumongello.com/momentum

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

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The State of Social Care in 2023

Sat, 30 Sep 2023 03:00:00 -0500

Join us as we unpack the evolving landscape of social media customer service with social media trailblazer Brooke Sellas. Drawing on data-driven insights and real-world stories, Brooke outlines key trends shaping social care in 2023.

We explore the meteoric rise of AI, from generative chatbots to predictive analytics. Brooke stresses the need for thoughtful AI implementation tailored to audience needs. She emphasizes blending automation with human connection through micro-personalization.

Looking ahead, Brooke spotlights emerging technologies poised to transform social care. This includes AI unifying CRMs and social platforms for seamless omni-channel experiences. Brooke also previews an exciting proprietary AI tool in the works at her company, designed to optimize social conversations for sales.

Throughout our far-reaching discussion, Brooke provides best practices for brands to elevate their social care game. From response time expectations to the evolving role of influencers, her strategic advice readies companies for the next era of social. Discover actionable insights in this future-focused episode.

Key Points:

The rapid adoption of social media for customer service
Balancing emerging AI with the human touch
The importance of emotional intelligence and micro-personalization
Omni-channel service and internal alignment
Response time realities and always-on expectations
The changing role of influencers for social care
Exciting AI innovations on the horizon

Resources:

State of Social Care Report 2023 - https://bit.ly/state-of-social-report-2023

Brooke Sellas - www.bsquared.media

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Creative Workflows with AI

Sat, 23 Sep 2023 03:30:00 -0500

In this future-focused episode, we are thrilled to be joined by Ryan Koral, founder of Tell Studios and Studio Sherpas. Ryan has masterfully fused his passion for visual storytelling with cutting-edge AI. He gives us an inside look at how AI enhances and streamlines workflows, allowing more time for the craft of storytelling.

Ryan outlines how AI aids in creating efficient systems for client onboarding. Transcripts from initial client workshops can be analyzed by AI to quickly turn around proposals, saving many hours. AI also suggests relevant b-roll footage and interview questions to cover key messaging pillars.

For editing, Ryan details how AI-powered tools like Descript and Adobe Premiere help remix music, optimize audio, and generate shareable clips. This creates value for clients through repurposed content. Ryan emphasizes maintaining stylistic authenticity by giving AI proper prompts and contexts.

Looking ahead, Ryan foresees AI learning our creative styles to improve its suggestions over time. But he believes nothing can replace human connection and relationships. Ryan encourages developing innate storytelling abilities alongside technical AI proficiency.

Dive into this future-focused conversation exploring the intersection of heart and technology in visual media. Discover Ryan's insights for leveraging AI as a collaborative tool while preserving what makes your work uniquely yours.

Key Takeaways:

Using AI to systemize and expedite client onboarding and content creation
Remixing music, improving audio quality and generating shareable clips with AI
Maintaining authenticity by providing AI proper prompts and guardrails
Envisioning AI learning our styles to offer personalized creative input
Developing innate human abilities like storytelling alongside AI skills

Resources:

Tell Studios: tellstudios.com
Studio Sherpas: studiosherpas.com
Ryan Koral's Video Marketing Secrets: tellstudios.com/secrets

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Becoming Unforgettable

Sat, 16 Sep 2023 03:30:00 -0500

Join us for an inspiring discussion on crafting memorable experiences with Phil Mershon, Director of Experience at Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences.

Phil shares insights from his book on using memory science to create unforgettable personal brands, content, and events. He outlines the 3Ms framework: Memorable, Meaningful, and Momentous. We explore how to craft unexpected, multi-sensory moments that emotionally resonate with audiences.

Delving into content creation, Phil stresses truly knowing your audience and constantly experimenting. He gives tips on storytelling techniques to capture attention, incorporating inclusive design, and practicing intentionally. Phil also details common mistakes that make brands forgettable and how to avoid them.

Throughout our lively chat, Phil pulls from his extensive experience planning transformative conferences and performances. He emphasizes the power of personal connections and community. Discover more memorable advice in this engaging episode.

Key Points:

Using the 3Ms (Memorable, Meaningful, Momentous) to create unforgettable experiences
Crafting unexpected moments and understanding audience journeys
Experimenting with content while maintaining your core brand
Practicing and refining content through feedback and data
Engaging all the senses and learning styles for inclusive experiences
Fostering human connections and community

Resources:

Purchase Unforgettable book: jeffisieh.live

Phil Mershon: www.philmershon.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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The Magic of Story with AI

Sat, 09 Sep 2023 03:30:00 -0500

Join us for an enlightening discussion on the convergence of technology and storytelling with Jason Canapp, founder of Here With The Magic. Jason shares how he harnesses immersive technologies like VR, AR, and 360 video to craft transportive narrative experiences.

Delving into the creative process, Jason outlines how AI aids in brainstorming, organizing thoughts, and refining copy. He details specific AI tools that enhance workflows, from stabilizing footage to remixing audio. Jason emphasizes maintaining authenticity while leveraging AI to maximize efficiency.

Looking ahead, we explore the future implications of AI in storytelling. Jason envisions AI learning creator styles to suggest personalized edits. He foresees increased interactivity, with content adapting based on user behavior and preferences. However, Jason stresses the need for transparency regarding AI's role in content creation.

Throughout our conversation, Jason provides insights into his Disney-centric platform, Here With The Magic, and his vision to deliver engaging, emotive experiences. Discover more in this forward-thinking episode.

Key Points:

Using immersive technologies like VR and 360-video for narrative storytelling
AI as a collaborative tool to streamline and enhance creative workflows
Maintaining authenticity while utilizing AI for efficiency
The future of personalized, interactive content experiences
The importance of transparency regarding AI's involvement in content

Resources:

Here With The Magic - www.herewiththemagic.com

Here With The Magic - Soundscapes Podcast

Momentum Workshop - www.loumongello.com/momentum

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Mastering Link-less Strategy on YouTube Shorts with Nick Nimmin

Sat, 02 Sep 2023 03:00:00 -0500

In this week’s episode, we had the pleasure of hosting Nick Nimmin, a YouTube expert. Nick generously opened up about his in-depth knowledge and hands-on experience with YouTube Shorts, emphasizing the significance of optimizing around topics, repurposing content, and understanding the YouTube algorithm.

A major highlight of our discussion was the recent news about YouTube Shorts dropping links. Nick shed light on the implications of this change, especially for creators who have been leveraging these links for monetization and driving traffic. He emphasized the potential shift in strategy that creators might need to adopt and the importance of staying agile in the ever-evolving YouTube landscape.

Throughout our engaging conversation, Nick delved into the nitty-gritty of YouTube Shorts. He shared his favorite techniques and tools, stressing the importance of aligning your short-form content with your long-form videos to maximize watch time and impressions. He also touched upon the potential integration of YouTube Shorts with playlists, hinting at the exciting possibilities on the horizon.

Nick offered invaluable insights into the world of YouTube Shorts, highlighting how creators can repurpose their podcasts and live streams effectively. He emphasized the need for authenticity and creating content that resonates with your target audience rather than just focusing on the guest.

Listeners will get a comprehensive understanding of Nick’s multifaceted approach to YouTube Shorts. Whether you’re a seasoned YouTuber or just dipping your toes into the world of short-form content, this episode is a treasure trove of information.

Don’t miss this enlightening episode to gain actionable insights from Nick Nimmin and learn how you can master YouTube Shorts, optimize your content, and stay ahead in the ever-evolving landscape of YouTube.

Resources Mentioned:

Nick Nimmin’s YouTube Channel: www.youtube.com/nicknimmin

Best Creator Tools: www.bestcreatortools.com

VidSummit: www.vidsummit.com

Conor Brown: www.wdwopinion.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real-time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Networking With Your Podcast

Sat, 26 Aug 2023 03:00:00 -0500

In this week's episode, we delved deep into the intricacies of podcast networking with our distinguished guest, Erik Fisher. Together with Jeff Sieh and co-host Chris Stone, we explored the nuances of building genuine connections in the podcasting world, emphasizing the significance of strategic planning, genuine interactions, and maximizing the benefits of networking efforts.

Throughout our enlightening conversation, Erik Fisher unveiled his unique "hit list" approach to networking. He emphasized the importance of pre-planning and setting clear expectations for every interaction, ensuring that each connection is meaningful and purposeful.

Our co-host, Chris Stone, complemented Erik's insights with his experiences as a "connector" in the podcasting community. Chris shared his philosophy of serving the community by introducing like-minded individuals, fostering collaborations, and nurturing potential partnerships.

Jeff Sieh, adding to the discussion, shared anecdotes from his podcasting journey, emphasizing the importance of supporting friends and colleagues in the industry. He also touched upon the strategic aspects of networking, such as identifying potential contacts and ensuring impactful interactions.

Listeners are in for a treat as they gain a comprehensive understanding of podcast networking, enriched by the experiences and insights of Erik Fisher. This episode is a must-listen for anyone looking to expand their podcasting network and build genuine connections.

Join us in this captivating episode to grasp the essence of podcast networking, learn the art of building genuine connections, and enhance your podcasting journey with strategic networking insights.

Resources Mentioned:

Beyond the To-Do List

Chris Stone

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Building A Podcast Community

Sat, 19 Aug 2023 09:21:00 -0500

In this week's episode, we had the pleasure of diving deep into the world of podcast communities with the insightful Elsie Escobar. Elsie, a podcasting veteran and community builder, shed light on the intricacies of fostering and nurturing podcast communities, emphasizing the importance of authenticity, engagement, and the evolving dynamics of social platforms.

Throughout our conversation, Elsie shared her vast experience in podcast community building. She touched upon the challenges and rewards of creating a space where listeners can connect, share, and grow. With anecdotes from her journey and practical tips, Elsie highlighted the significance of understanding your audience and the value of meaningful interactions.

Elsie also discussed the changing landscape of social media and its impact on podcast communities. She provided listeners with a fresh perspective on how to adapt and thrive in this ever-evolving digital age. From the power of hashtags to the role of platforms like Discord and Slack, Elsie's insights are a treasure trove for anyone looking to build or enhance their podcast community.

Listeners also got a glimpse into Elsie's work with ShePodcasts and Libsyn, offering a holistic view of her contributions to the podcasting world.

To dive deeper into Elsie Escobar's world of podcasting and community building, visit ShePodcasts, or for insights from her work with Libsyn, head to The Feed, the official Libsyn podcast.

Join us in this enlightening episode to gain invaluable insights from Elsie Escobar, and learn how to create, nurture, and sustain a thriving podcast community in today's digital age.

Resources Mentioned:

Ecamm Live: www.socialmedianewslive.com/ecamm

ShePodcasts: www.shepodcasts.com

The Feed, Libsyn Podcast: www.libsyn.com/thefeed

Elsie Escobar: www.elsieescobar.com

Lauren Gaggioli: www.laurengaggioli.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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Podcasting Pitfalls with Dave Jackson

Sat, 12 Aug 2023 03:30:00 -0500

In this week's episode, we had the pleasure of hosting Dave Jackson, the podcasting guru behind the School of Podcasting. Dave generously unpacked his vast expertise and insights into the podcasting realm, emphasizing the significance of choosing the right tools, understanding podcast platforms, and the importance of content authenticity.

Throughout our insightful conversation, Dave delved into the intricacies of podcasting tools and platforms. He shared his perspective on various media hosts, shedding light on the importance of aligning tool features with podcasting needs. Dave's candid take on platforms like Spotify, and his emphasis on the essence of RSS feeds in podcasting, was particularly enlightening.

Dave also touched upon the topic of video podcasting, sharing his thoughts on its relevance and the challenges it presents. He emphasized the distinction between starting a podcast and a YouTube channel, and the additional effort video content demands.

As the dialogue unfolded, Dave offered a plethora of practical advice for both budding and seasoned podcasters. He highlighted the pitfalls of comparison, the dangers of podfade, and the importance of aligning podcast schedules with life commitments.

Listeners will gain a deeper understanding of Dave's extensive podcasting knowledge, from technical aspects to content creation strategies. This episode is a treasure trove of information for anyone keen on enhancing their podcasting journey.

To connect with Dave Jackson and dive deeper into his podcasting insights, visit the School of Podcasting or explore his diverse content at powerofpodcasting.com.

This episode of Social Media News Live was brought to you by our sponsor, Ecamm. Explore their cutting-edge live show tools and learn more at www.socialmedianewslive.com/ecamm.

Dive into this riveting episode to gain invaluable insights from Dave Jackson, and learn how to elevate your podcasting game, choose the right tools, and craft authentic content that resonates.

Resources Mentioned:

Ecamm Live: www.socialmedianewslive.com/ecamm

School of Podcasting: www.schoolofpodcasting.com

Power of Podcasting: www.powerofpodcasting.com

Dave Jackson: www.davejackson.com

Jeff Sieh: www.jeffsieh.com

Conor Brown: www.wdwopinion.com

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.

SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.

Youtube.com/@socialmedianewslive - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.

Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.

Email - Subscribe and never miss a live show reminder.

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How to Monetize Your Podcast

Sat, 05 Aug 2023 08:00:00 -0500

In this week's episode, we were thrilled to host Lou Mongello, the man behind the magic of the Disney-themed podcast WDW Radio. Lou generously shared his extensive knowledge and experiences in the world of podcast monetization, focusing particularly on community-building, creating value-driven content, and leveraging sponsorships.

During our enlightening conversation, Lou dove deep into his monetization strategies for podcasting. He discussed his preferred methods and tools, highlighting the importance of truly understanding the value of content and leveraging it effectively to generate revenue.

Lou shared insights from his journey into podcasting and how he utilized the power of a dedicated community and strategic sponsorships to monetize his WDW Radio podcast. He underscored the significance of authenticity and the creation of meaningful content to resonate with the audience.

As the discussion progressed, Lou further detailed the nuances of podcast monetization. He offered practical tips and shared anecdotes from his experiences. Lou also introduced Momentum, his interactive workshop aimed at guiding and inspiring entrepreneurs, enabling them to transform their passion into a profitable venture.

Listeners had the opportunity to learn more about Lou's work, both in the realm of Disney fandom and the business coaching sphere. This episode provides an immersive experience of Lou's diverse and engaging content.

To connect with Lou Mongello and delve into his Disney-centric content, visit WDW Radio, or for his business coaching and Momentum events, head to loumongello.com.

This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune into this captivating episode to glean valuable knowledge from Lou Mongello and discover how you can effectively monetize your podcast, build a vibrant community, and create compelling content in your podcasting journey.

Resources Mentioned:

Ecamm Live: www.socialmedianewslive.com/ecamm
WDW Radio: www.wdwradio.com
Lou Mongello: www.loumongello.com
Momentum Workshop: www.loumongello.com/momentum
Paul Gowder: www.paulgowder.com
Jeff Sieh: www.jeffsieh.com

The Art of Podcasting

Sat, 29 Jul 2023 20:01:14 -0500

We're kicking off a deep dive into podcasts! This week, we were delighted to host Shannon Hernandez, the seasoned radio broadcaster and podcasting expert. Shannon shared his extensive knowledge and insights into the art of podcasting, focusing particularly on his strategies for creating engaging content and leveraging different tools for recording and editing.

During our conversation, Shannon delved into his approach to creating engaging content, discussing his preferred tools, such as Adobe Audition and Descript, for editing and creating high-quality podcast episodes. He highlighted the importance of storytelling and show prep in podcasting to reach a wider audience and maximize the value of their work.

Shannon also shared his experiences with different recording tools and platforms, specifically recommending Adobe Audition and Descript for their unique features and benefits. He emphasized the experimental nature of his work and the advantages of using these platforms to engage with his audience in a more immersive way.

As the discussion progressed, Shannon shed light on his approach to creating engaging content. He emphasized the importance of authenticity and staying true to one's brand while working to provide value to the audience and solve their problems.

The conversation then took an exciting turn as Shannon explored the backstory of his journey in radio and podcasting. He shared how his journey began, his favorite episodes, and how he's managed to create a unique and engaging show that resonates with his audience.

Listeners were also introduced to Shannon's work, where they can immerse themselves in his tech-focused content. Additionally, his podcasting tips and tricks provide a platform to further indulge in his engaging and informative content.

To connect with Shannon Hernandez and explore his content, visit Shannon's website at www.theshanman.com or follow him on all social media platforms, @theshanman.

This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this captivating episode to gain valuable insights from Shannon Hernandez and discover how you can create engaging content, leverage different tools, and master the art of podcasting in your own content creation journey.

Resources mentioned:
Adobe Audition: www.adobe.com/products/audition.html
Descript: www.descript.com
Zoom: www.zoom.us
Skype: www.skype.com
Ecamm: www.ecamm.com
Riverside: www.riverside.fm
Shannon Hernandez's Website: www.theshanman.com
Dealcasters: www.dealcasters.live

Level Up Your Branding

Sat, 22 Jul 2023 16:32:12 -0500

In this week's episode, we were delighted to welcome Marshall Fox, the creative force behind Marshall Creates. Marshall shared his extensive knowledge and insights into the world of graphic design, focusing particularly on his strategies for live video presentations and leveraging Ecamm Live.

During our engaging conversation, Marshall delved into his live video presentation strategy, discussing his preferred tools, such as Ecamm Live, for creating interactive and engaging content. He highlighted the importance of authenticity and realness in live video presentations to connect with the audience and make the sessions special.

Marshall also shared his experiences with Ecamm Live, specifically recommending the platform for its unique features and benefits. He emphasized the experimental nature of his work on Ecamm Live and the advantages of using the platform to engage with his audience in real time.

As the discussion progressed, Marshall shed light on his approach to creating engaging content. He emphasized the importance of improving the quality of live video presentations and shared some practical tips for beginners, such as improving lighting and using a green screen.

The conversation then took an exciting turn as Marshall explored the backstory of Marshall Creates. He shared how his journey began, his favorite episodes, and how he's managed to create a unique and engaging show that resonates with his audience.

Listeners were also introduced to Marshall's brand, where they can immerse themselves in his design-focused content. Additionally, his Ecamm Live shows provide a platform to further indulge in his engaging and informative content.

To connect with Marshall Fox and explore his captivating content, visit Marshall Creates on Ecamm's YouTube channel or follow him on all social media platforms, @MarshallFox.

This episode of Bridging Broadcasts was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this captivating episode to gain valuable insights from Marshall Fox and discover how you can improve your live video presentations, leverage Ecamm Live, and create engaging content in your own content creation journey.

Resources Mentioned:

Ecamm Live: www.socialmedianewslive.com/ecamm
Marshall Creates on Ecamm's YouTube channel: https://www.youtube.com/@EcammLive
Marshall Fox on Instagram: www.instagram.com/marshallfox
Good2Goat Facebook group: www.facebook.com/groups/good2goat
Good2Goat membership: www.good2goat.com
The Future by Chris Doe: www.thefutur.com

Instagram's Threads: Adopt or Abandon?

Sat, 15 Jul 2023 08:00:00 -0500

In this episode, we were delighted to welcome Peg Fitzpatrick, a renowned social media strategist and popular blogger. Peg shared her extensive knowledge and insights into the world of social media, focusing particularly on the new platform, Instagram Threads.

During our conversation, Peg delved into the features and functionalities of Instagram Threads, discussing its potential for organic reach and the unique verification process. She highlighted the importance of understanding and leveraging new platforms to reach a wider audience and maximize the impact of social media marketing.

Peg also shared her experiences with other platforms like Twitter, specifically recommending Instagram Threads for its unique features and benefits. She emphasized the experimental nature of her work on Threads and the advantages of using the platform to engage with her audience in real-time.

As the discussion progressed, Peg shed light on her approach to creating engaging content. She emphasized the importance of being "platform agnostic" and understanding how to translate your brand across different platforms while working to provide value to her audience.

The conversation then took an exciting turn as Peg explored the backstory of her upcoming book. She shared how her journey began, what readers can expect, and how she's managed to create a unique and engaging book that resonates with small business owners.

To connect with Peg Fitzpatrick and explore her content, visit Peg's website at www.pegfitzpatrick.com or follow her on all social media platforms, @PegFitzpatrick.

This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this electrifying episode to gain valuable insights from Peg Fitzpatrick and discover how you can leverage Instagram Threads, understand the importance of being "platform agnostic," and create engaging content in your own social media journey.

Bridging Broadcasts

Sat, 08 Jul 2023 22:06:56 -0500

In this week's episode, we were thrilled to host Jim Fuhs and Chris Stone, the dynamic duo behind Dealcasters. Jim and Chris shared their wealth of knowledge and insights into the world of content creation, focusing particularly on their strategies for repurposing content and leveraging Amazon Live.

During our lively conversation, Jim and Chris delved into their content repurposing strategy, discussing their preferred tools, such as Descript for editing and creating short, engaging clips from longer content. They highlighted the importance of repurposing content to reach a wider audience and maximize the value of their work.

The pair also shared their experiences with Amazon Live, specifically recommending the platform for its unique features and benefits. They emphasized the experimental nature of their work on Amazon Live and the advantages of using the platform to engage with their audience in real time.

As the discussion progressed, Jim and Chris shed light on their approach to creating engaging content. They emphasized the importance of authenticity and staying true to their brand while working to provide value to their audience and solve their problems.

The conversation then took an exciting turn as Jim and Chris explored the backstory of Dealcasters. They shared how their journey began, their favorite episodes, and how they've managed to create a unique and engaging show that resonates with their audience.

Listeners were also introduced to Dealcasters, where they can immerse themselves in their tech-focused content. Additionally, their Amazon Live shows provide a platform to further indulge in their engaging and informative content.

To connect with Jim Fuhs and Chris Stone and explore their captivating content, visit Dealcasters' website at www.dealcasters.live or follow them on all social media platforms, @dealcasters.

Connect with Our Guests:

Jim Fuhs: Fusion Marketing Live
Chris Stone: Chris Stone Contact

This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this riveting episode to gain valuable insights from Jim Fuhs and Chris Stone and discover how you can repurpose content, leverage Amazon Live, and create engaging content in your own content creation journey.

Creating Magic with Art & AI

Sat, 01 Jul 2023 19:29:09 -0500

In this timely episode, we welcomed the brilliant Lisa DiNoto Glassner, a lawyer-turned-artist with a knack for blending traditional artistry with advanced artificial intelligence (AI) tools. Together with our host, Jeff Sieh, and co-host Lauren Gaggioli, Lisa enlightened us on the intricate process of generating AI-based art for her unique adult coloring books.

Our discussion kicked off with Lisa sharing her intriguing process of using OpenAI's GPT-3, an AI tool, to create distinctive designs. She provided a step-by-step guide to curating the output of the AI, adjusting its parameters, and adding her personal creative touch to refine the end product.

The conversation dove deep into the benefits of AI in the creative realm. Lisa emphasized that AI doesn't replace artists; instead, it functions as an enhancing tool that broadens the spectrum of creativity. The trio tackled several misconceptions about AI's role in creative work, reassuring listeners that AI's purpose is to evolve human jobs rather than eliminate them.

Guiding our listeners on the path to AI integration, Lisa shared her tips on identifying niche markets and crafting marketable content. She shed light on finding categories that balance fun and uniqueness while remaining uncluttered by competition. Importantly, she underscored the value of authenticity and the human touch in an era where AI can mimic human-like content.

Lauren Gaggioli chimed in with her excitement for the confluence of creativity, data, and AI. She highlighted the significance of indulging in curiosity and pursuing what truly kindles your passion.

As the discussion wound down, our guests delved into issues around AI-powered content scraping and potential coping strategies. Lisa advised that creators should continually innovate and imbue their content with their unique voice and perspective to stay ahead of the curve.

The episode concluded with Lisa inspiring listeners to welcome AI as a tool to amplify their creative prowess rather than viewing it as a threat to their professions or creative faculties.

Creating The One Right Video

Mon, 26 Jun 2023 14:39:55 -0500

In this episode, we were thrilled to host Diana Gladney, an expert in video marketing and founder of Video Simplified. Diana shared her valuable insights into the world of video content creation, focusing especially on her strategies for helping businesses make their mark through video marketing.

During our stimulating discussion, Diana unpacked her content creation process, highlighting her favorite tools such as Ecamm Live for live streaming and Restream for multi-platform broadcasting. She stressed the importance of having a streamlined system for managing content ideas to ensure they are not lost in the hustle of daily operations.

As the conversation unfolded, Diana delved into her approach to creating a series of the right videos for the target audience. She emphasized the importance of understanding your audience's needs and crafting content that resonates with them, ultimately driving engagement and growth.

Our discussion took an exciting turn when Diana mentioned her upcoming participation as a camp counselor at the Ecamm Creator Camp. This platform will offer her the opportunity to further share her knowledge and experience with fellow creators, providing valuable insights into successful video content creation.

Listeners were also introduced to Diana's new book, "The One Right Video", which is designed to help businesses create effective video content for their target audiences. Additionally, her website dianagladney.com serves as a resource hub, providing a wealth of information on video content creation and marketing.

To connect with Diana Gladney and delve into her rich content, visit her website at www.dianagladney.com or grab a copy of her book at www.onerightvideo.com. Stay updated on her latest endeavors by following her on social media platforms.

This episode featuring Diana Gladney was made possible by our sponsor, Ecamm. Discover their state-of-the-art live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this exhilarating episode to gain indispensable insights from Diana Gladney and discover how you can elevate your video content creation and leverage her expertise in your own entrepreneurial journey.

Building a Better Brand

Sat, 10 Jun 2023 08:00:00 -0500

In this week's episode, we had the honor of hosting Leslie Samuel, a renowned educator and founder of Interactive Biology. Leslie shared his wealth of knowledge and experiences in building a successful brand and business around his passion for biology.

During our conversation, Leslie delved into his journey as an educator and the inspiration behind Interactive Biology. He discussed his approach to engaging audiences, emphasizing the power of storytelling and the importance of making people feel valued and empowered. Leslie's genuine desire to serve others was evident as he shared anecdotes from his coaching sessions, showcasing his ability to help individuals recognize their own brilliance.

We also explored the impact of AI on Leslie's work. He revealed how AI tools have transformed his content creation process, enabling him to generate ideas, script his videos, and even edit them with ease. Leslie embraced AI as a valuable resource, emphasizing its ability to enhance efficiency and effectiveness in delivering his message.

Leslie's experiences in media and television were another highlight of the conversation. From being featured on shows like Strange Evidence to appearing in news segments, he shared how these opportunities have contributed to his personal brand. Leslie emphasized the importance of leveraging these experiences to establish credibility further and connect with his audience.

Listeners were introduced to Leslie's various platforms, including InteractiveBiology.com for his biology-related content and IAmLeslieSamuel.com for his broader coaching and brand-building resources. His authenticity and commitment to making a positive impact were evident throughout the discussion, inspiring listeners to embrace their unique qualities and approach their passions with unwavering dedication.

This episode featuring Leslie Samuel was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at socialmedianewslive.com/ecamm.

Tune in to this captivating episode to gain valuable insights from Leslie Samuel and discover how you can build a brand and business around your passion while leveraging the power of storytelling and embracing the benefits of AI in your content creation journey.

Content Trends & Strategies: The Power of Audience Engagement

Sat, 03 Jun 2023 08:00:00 -0500

In this week's episode, we had the pleasure of hosting the charismatic Kirk Nugent. Kirk, a seasoned content creator, and renowned remote producer, joined us to share his wealth of expertise in live video production and content creation. Get ready to dive deep into Kirk's insights and strategies for building engaging online communities and leveraging the power of live video.

In this captivating conversation, Kirk takes us on a journey through the world of remote production, emphasizing the importance of creating authentic and value-driven content. He shares his experiences as a remote producer and highlights the transformative effect that live video can have on businesses and individuals alike.

Throughout the episode, Kirk unveils the secrets behind successful live video shows, revealing how to capture the attention of your audience, create a pull method that attracts ideal clients, and establish yourself as an expert in your field. He emphasizes the power of storytelling and encourages content creators to tap into their unique experiences and share their stories to connect with their audience on a deeper level.

Kirk's expertise extends to the art of creating immersive live video experiences. He discusses the technical aspects of remote production, providing insights into equipment selection and setup. Whether it's utilizing the right cameras, microphones, or lighting, Kirk's advice helps aspiring content creators and businesses enhance the quality of their live video productions.

In addition to technical expertise, Kirk also dives into the strategic side of content creation. He explains how to strategically position your content to attract and engage your ideal clients. Kirk's approach focuses on the pull method, where the audience is empowered to self-identify with your brand and willingly seek out your services.

As the episode progresses, Kirk delves into the power of live video in building strong connections and fostering meaningful relationships. He shares success stories of clients who have utilized live video to establish themselves as experts in their industry and attract high-value opportunities.

To experience Kirk's incredible insights firsthand, be sure to visit his website at kirkrnugent.com. There, you'll find a treasure trove of resources, including his YouTube channel and information on his remote production services. Kirk's contagious enthusiasm and genuine desire to help others shine through in every aspect of his work.

This episode of Social Media News Live is brought to you by our sponsor, Ecamm. Discover their innovative live show tools and learn more at socialmedianewslive.com/ecamm.

Tune in to this captivating episode and unlock the secrets of successful live video production with Kirk Nugent. Get ready to ignite your creativity, captivate your audience, and take your content creation journey to new heights.

Visit

Capturing the Magic: How To Craft Engaging Videos

Sat, 27 May 2023 08:00:00 -0500

In this captivating episode, we had the pleasure of hosting Jason Canapp, a seasoned content creator and founder of Here with the Magic. Jason shared his expertise and insights into the world of content creation, particularly focusing on his strategies for capturing immersive audio experiences in Disney parks.

During our engaging conversation, Jason delved into his audio recording setup discussing his preferred equipment, such as the Roland R-07 recorder and the Tascam DR-10L lav mic. He highlighted the importance of capturing high-quality ambient sound, both outdoors and indoors, to truly transport listeners into the Disney park atmosphere.

Jason also shared his experiences with smartphone gimbals, specifically recommending the DJI Osmo Mobile 4 for stable and versatile video recording. He emphasized the convenience of detachable phone grips and the advantages of using a carbon fiber tripod, such as the Peak Design travel tripod, for effortless passage through security checks.

As the discussion continued, Jason shed light on his writing process and the collaborative nature of crafting captivating introductions for his audio experiences. He emphasized the importance of authenticity and staying true to his voice while working alongside his team to refine and perfect the scripts.

The conversation then took an exciting turn as Jason explored the role of artificial intelligence (AI) in the creative process. He shared how AI-powered tools like Magai AI, developed by Dustin Stout, have become invaluable for brainstorming, generating iterative copy, and even storyboarding videos in the style of renowned filmmaker Steven Spielberg.

Listeners were also introduced to Jason's YouTube channel, Here with the Magic, where they can immerse themselves in his captivating audio experiences from Disney parks. Additionally, his Soundscapes podcast provides an audio-only platform to further indulge in the magic of Disney.

To connect with Jason Canapp and explore his enchanting content, visit Here with the Magic's website at www.herewiththemagic.com or subscribe to his YouTube channel at youtube.com/herewiththemagic. Stay updated on his latest adventures by following him on social media platforms, including Facebook and Instagram, @herewiththemagic.

This episode of Jason Canapp was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.

Tune in to this captivating episode to gain valuable insights from Jason Canapp and discover how you can create immersive audio experiences and leverage AI in your own content creation journey.

Unlocking the Secrets to SEO

Sat, 20 May 2023 08:00:00 -0500

In this power-packed episode, our conversation delves deep into the world of Search Engine Optimization (SEO) with SEO maestro Lauren Gaggioli. Joining us for this chat is our co-host, Conor Brown, adding his unique insights to the conversation.

Our dialogue with Lauren takes us through the labyrinth of SEO. She elaborates on topics ranging from the significance of keywords and metadata to the understanding of domain authority and the critical role of backlinks. But the conversation doesn't stop at just the technical aspects. Lauren stresses the human side of SEO, emphasizing the importance of being truly present online and offering a remarkable user experience.

Lauren shares her personal journey, touching upon how she mastered SEO strategies and implemented them within her business. She discusses how she came to truly understand her online persona and the significant influence of personal branding on SEO.

A key takeaway from this episode is the ever-evolving landscape of SEO. As emphasized by our host, Jeff Sieh, SEO is a constantly changing game, and businesses need to stay updated and adaptive to succeed.

Don't forget to explore the fantastic resources Lauren and Conor bring to the table. Lauren's website is chock-full of insightful content, and she also co-hosts a parenting podcast called "Magical Mindset Moments," available on Spotify and other platforms. Conor, our co-host, offers excellent resources for planning a Disney trip on his website. Follow him on Instagram @WDWopinion for more updates.

A big thank you to our sponsor for this episode, Ecamm. They're hosting Creator Camp 23, a must-attend event for content creators. Check it out on Ecamm's website.

Guest Details:

Lauren Gaggioli: SEO expert, can be found at www.laurengaggioli.com.

Sponsor:

This episode was brought to you by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Unlocking ChatGPT's Potential

Mon, 15 May 2023 17:19:38 -0500

In this compelling episode, we had an insightful conversation with Dustin Stout, the creator of Magi AI. Dustin shared the inspiration behind Magi AI, a user-friendly interface for OpenAI's ChatGPT, designed to simplify and revolutionize the content creation process.

In our chat, Dustin delved into the functional aspects of Magi AI, particularly highlighting the platform's intuitive folder system designed to neatly organize your chats. He also shared his thoughts on the transition from GPT-3 to GPT-4, discussing how this upgrade brings about a paradigm shift in AI-assisted content creation.

Dustin went on to elaborate on how Magi AI has been custom-built to enhance efficiency in content creation, featuring live URL following, a robust search function, and the capacity to create personalized AI personas. He demonstrated how these features can be leveraged to manage your social media presence more effectively.

Towards the end of our conversation, Dustin unveiled Magi AI's exciting new team collaboration feature, where team members can share chats and contribute to them within the platform, enhancing productivity and efficiency.

For more in-depth insights from Dustin Stout, and to learn how to make the most of AI in your content creation process, tune in to the complete episode.

Guest Details:

Dustin Stout: Creator of Magi AI, can be found on social media as @DustinWStout and at www.magi.co.

Sponsor:

This episode was made possible by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Online Summit Secrets

Mon, 08 May 2023 23:04:11 -0500

In this episode, we talk to Katie Brinkley, a social media strategist, about the power of collaboration and how to grow your social media presence. Katie shares her experiences and insights, from hosting an online summit to creating effective strategies for your business on Instagram. Listen in as she discusses the importance of collaboration, the organic Instagram Bootcamp, and her four-post strategy that can help you find success on social media.

Beating Burnout

Fri, 05 May 2023 18:46:25 -0500

Jeff Sieh and Anthony Witt dive into strategies and tools for remote workers to fight off feelings of isolation and burnout. As remote work becomes increasingly common, it's crucial to prioritize self-care and maintain a healthy lifestyle. Anthony Witt, co-founder of Wit House Counseling and a serial entrepreneur, joins Jeff Sieh on Social Media News Live to share his insights on living a life of rhythm amidst the chaos. These two have been discussing Anthony's expertise in running businesses for the past five to six years, meeting up in a Mastermind every Monday. During their chat, Anthony and Jeff explore how remote workers can reduce feelings of isolation. They discuss factors like the lack of social interaction that often comes with working remotely, such as the spontaneous water cooler chats or venting about the boss. Anthony emphasizes the importance of having a support network, like the mastermind groups he's involved in, to stay connected and avoid isolation. Anthony also mentions his wife, a counselor herself, who offers valuable support and helps him with his clients. It's clear that having a strong support system is key for remote workers to stay connected and avoid feeling isolated. So, tune in and discover valuable tips on thriving in a remote work environment!

Embracing Personal Branding

Sat, 22 Apr 2023 08:00:00 -0500

In this week's episode, Jeff Sieh and Ramon Ray dive into the topic of personal branding in the digital age. They both stress the importance of consistency, showing up, networking, and measuring progress when it comes to building your brand. When it comes to choosing the best social media platform, they suggest that it's not as important as what you're doing with it. Ramon Ray recommends using live video content as a powerful tool for showcasing your personal brand. He even shares his own success with creating a personal connection with his followers through his love of burnt pancakes and bacon - so relatable! Ramon Ray is an expert in helping coaches and consultants get more attention for their businesses and has written the book Celebrity CEO. He's also interviewed President Obama and all five Shark Tank sharks, so he knows a thing or two about building a personal brand. So, if you're looking to build your personal brand, take note of these tips, and don't forget to be yourself - burnt pancakes and all!

Building A Strong Community: How Katie Fawkes Empowers Collaboration at Ecamm

Sat, 15 Apr 2023 08:00:00 -0500

We're thrilled to have the amazing Katie Fawkes join us alongside our special co-host Ian Anderson Gray! We'll discuss Katie's secrets for organizing and empowering people in the community. Learn from the best as Katie shares her insights on community building, collaboration, and the magic that makes Ecamm such a success! 🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Mastering Influencer Marketing: Benefits for Brands & Influencers

Sat, 08 Apr 2023 08:00:00 -0500

Join us as we dive into the world of influencer marketing and explore its evolution, future trends, benefits, and challenges for both brands and influencers. We also shared strategies for establishing successful influencer-brand relationships and best practices for effective influencer marketing campaigns. This is a great opportunity to learn from the best and level up your influencer marketing game! 💯 🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Unlocking Creator Income Strategies

Sun, 02 Apr 2023 21:16:03 -0500

Have you been struggling to make money from your content? Or are you looking for new ways to earn income from your creative pursuits? Well, you're in luck! In this week's episode of Social Media News Live, hosts Jeff Sieh and Paul Gowder are joined by the amazing Kim Garst to talk all about unlocking creator income strategies. We cover everything from the different ways content creators can make money to the challenges they face in monetizing their content. Plus, we share strategies for building an engaged audience and discuss practical ways to monetize a blog or website using affiliate marketing, sponsored content, and email marketing. But that's not all! We also dive into the importance of diversifying income streams, staying up-to-date on new monetization strategies, and being transparent and authentic with your audience. So, grab a cup of coffee and tune in to this week's episode of Social Media News Live to start unlocking those creator income strategies!

From Screen To Sale: The Future of Live Selling

Mon, 27 Mar 2023 17:48:33 -0500

In this riveting episode, we had an enlightening discussion with Stephanie Garcia, a seasoned live video strategist. Stephanie offered an in-depth look into the world of live shopping, an emerging trend that's reshaping the e-commerce landscape.

During the conversation, Stephanie underscored the importance of the live shopping hosts' role and their ability to engage customers and drive sales. She touched on the customer service benefits offered by live shopping, from real-time Q&As to immediate support.

Stephanie presented impressive statistics about the rapid growth of live shopping, with an estimated worth of $25 billion in the U.S. by 2023. She also drew attention to the significant strides made by China in this domain.

As we navigated through the intricacies of live shopping, Stephanie pointed out the challenges and opportunities this burgeoning trend might present, including the need for prompt customer service and the logistics associated with high-volume sales.

Towards the end of our engaging dialogue, Stephanie shared ways to connect with her for further insights into live video strategies, and Conor Brown shared about his journey into live shopping.

For a comprehensive understanding of live shopping and to discover how it's revolutionizing the retail industry, tune into the full episode.

Guest Details:

Stephanie Garcia: Live Video Strategist. Connect with her on social media at LinkedIn.com/in/stephanie-lou and on her website, lightscameralive.com.

Conor Brown: Check out his work at WDWopinion.com and follow him on all social channels @WDWOpinion.

Sponsor:

This episode was made possible by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Scaling Your Brand: How to Out C.A.R.E. the Competition

Sat, 18 Mar 2023 08:00:00 -0500

In this episode, we are joined by special guest Jessika Phillips from Now Marketing Group. Together, we explore how to make your brand stand out and grow by being more caring than your competitors. We dive into some exciting topics, including how to maintain consistency in your messaging while scaling your business, the importance of balancing automation with personalization to create a better customer experience, and how storytelling can help build emotional connections with your audience. We also discuss how to avoid sounding insincere or fake when communicating with your customers and how to use metrics to measure your success against your competitors. So, whether you're a small business owner or a marketer looking to enhance your brand's customer care, tune in to our latest episode for practical tips and advice from industry experts. Join us and let's make your brand stand out from the crowd!

Subscribers To Superfans with Paul Gowder

Sat, 11 Mar 2023 19:35:19 -0500

Join me and the incredible Paul Gowder for the newest episode of Social Media News Live, "From Subscribers to Superfans: How to Build Your Email List and Grow Your Community"! We're also thrilled to have special co-host Conor Brown join us for this unforgettable event. We'll be sharing some amazing tips and strategies for growing your community with an email list, creating contests that actually convert, and other killer email marketing tactics. If you want to engage your audience and build a strong online community, this is the perfect opportunity for you to learn from the best. Get ready for some valuable insights, actionable tips, and engaging discussion.

Media Kit Mastery: How to Showcase Your Value as a Creator or Influencer

Sat, 04 Mar 2023 17:42:41 -0500

On this week's episode of Social Media News Live we'll be discussing "Creating Magic with Media Kits." In this episode, we have the pleasure of hosting Peg Fitzpatrick, an expert in media kit creation. She will share her insights on how to make a concise, stunning, engaging, and authentic media kit that highlights YOUR value as a creator or influencer, which is essential for securing brand deals and partnerships. Creating a media kit may seem like a daunting task, but no worries, you don't need to hire a PR specialist or a graphic designer. Peg will guide you on how to make a media kit all on your own using clever copywriting and free tools. Tune in to learn how to create the perfect media kit that not only presents you as a valuable partner but also catches the attention of brands and secures you the best deals. Don't miss out on this exciting and informative episode!

Unlock the Secrets of Instagram Success with Inspiring Content

Sat, 25 Feb 2023 21:59:01 -0500

In this podcast episode, join Jeff Sieh and Grace Duffy as they sit down with Lisa DeNotto Glassner, a former Harvard lawyer turned Disney World Influencer and candle maker. Lisa shares her journey of rewriting her life and how she's found success on Instagram. From creating a content schedule to leaning into your analytics, Lisa provides practical advice for building a successful presence on the platform. She also touches on the importance of being authentic and human when engaging with your followers and how to navigate the latest trends in social media. Whether you're a business looking to grow your following or just looking to build a personal brand, this episode is a must-listen. Tune in now to learn how to make the most out of your Instagram account!

Reviving Your Facebook and Instagram Ad Strategies with Andrea Vahl

Mon, 20 Feb 2023 21:18:30 -0500

In this episode of Social Media News Live, hosts Jeff & Grace invites Andrea Vahl, a social media advertising expert, to share her insights on how to effectively advertise on Facebook and Instagram. As businesses look to diversify their social media ad spend, Andrea gets listeners excited about the potential of these platforms. She discusses the incredible improvements she's seen through Facebook and Instagram advertising, and shares her tips on how to optimize your ad strategy to increase engagement and conversions. Whether you're a seasoned advertiser or just getting started, this episode provides valuable insights to help you maximize your ad spend on Facebook and Instagram.

Securing Profitable Brand Deals with Monte Weaver

Sat, 11 Feb 2023 19:40:49 -0500

This week on Social Media News Live, Monte Weaver shares his expertise on making the most of your work through successful brand deals and sponsorships! Learn strategies that benefit both creators and brands 💰💡 and how to negotiate deals.

Monetizing Live Video With Luria Petrucci

Sat, 28 Jan 2023 09:00:00 -0500

Do you know that you can make money from just ONE live viewer on your live streams? It's true! Luria Petrucci from Livestreaming Pros shares what we're doing in 2023 to make money from live streaming! She has a new program that unlocks the secrets to using live video to grow your audience and revenue! We're going to ask her all about it! 👉 Checkout Luria's new program here: https://bit.ly/3R3ct50 🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Design A Live Show with Ana Gil & Fuljens Henry

Sat, 21 Jan 2023 09:00:00 -0500

We have Ana Gil & Fuljens Henry from the Ecamm Network News and Building Blocks shows on this week's show. They’re masters at designing and branding live shows that drive engagement and action, and we’re here to ask how you can too!

Navigating the New Creator Economy with Katie Fawkes

Sat, 14 Jan 2023 09:00:00 -0500

Opportunities for creators have expanded, but so has the level of competition. This week on Social Media News Live, we’re talking with Katie Fawkes, Director of Marketing at Ecamm, about the challenges of keeping the Creator Economy sustainable from both a brand and creator perspective! We’ll also cover monetization opportunities, how to stand out as a new or niche creator, and get her take on being BOTH a marketer and a creator as she hosts The Flow podcast. Check out The Flow podcast at https://flow.ecamm.com

Pinterest Marketing Strategies with Kate Ahl

Sat, 07 Jan 2023 23:02:17 -0500

With social media ad formats expected to experience the slowest growth in 2023 and turbulence around Meta, Snapchat, Patreon, and other platforms, creators, brands, and advertisers are taking a serious look at Pinterest for their 2023 marketing budgets. So we are too! On this week’s show, Kate Ahl joins us to explore creator programs and monetization opportunities available on Pinterest. We’ll also talk about Pinterest advertising and Shoppable Pins and the top 2023 marketing trends, as predicted by Pin Activity and Engagement.

Productivity Tips for 2023 with Erik Fisher

Sat, 31 Dec 2022 09:00:00 -0500

Join this special episode of Social Media News Live as Erik Fisher shares some of his favorite productivity tips, tricks, and hacks for setting goals in the new year.

Embracing Discord with Keely Dunn

Mon, 26 Dec 2022 19:16:31 -0500

Did you try Discord at once and think it was Slack for gamers? If you're unfamiliar with Discord, it's a popular communication platform that allows for real-time voice and text chat. It's often used by gamers, but it's also a great tool for businesses, teams, and other groups looking to improve their communication and collaboration. Is Discord right for your brand or business? This week, we have Discord expert Keely Dunn discussing the many features and benefits of Discord and how it can help your business or teams.

Storytelling in Video with Ryan Koral

Mon, 19 Dec 2022 23:06:17 -0500

What makes for a good business story? Does it have to start with an epic founding journey? Is it elevating your employees? Your customers? We’ll ask Ryan Koral, co-founder of Studio Sherpas. We discuss ways to streamline the video creation process for your company. And how to incorporate storytelling into live and pre-recorded brand videos.

Launching Membership Groups with Doc Rock

Sat, 10 Dec 2022 09:00:00 -0500

There’s a reason brands and creators are jumping at the chance to launch memberships and courses. Paid subscriptions have exploded in popularity, with projections expected to grow to around $307 million by 2025 in the US alone. That’s a big revenue pie! Doc Rock shares how he launched a thriving online membership community and course. We’ll discuss how to establish one of your own. What platform to use? What format? How to keep the content fresh? Plus - how to promote it and make it thrive!

Meta Ad Campaigns with Amanda Robinson

Wed, 07 Dec 2022 21:43:14 -0500

On this week’s show, The Digital Gal Amanda Robinson shared what marketers need to know running Facebook and Instagram ads over this holiday season and what we should know as we plan for 2023. We’ll also chat about her experience traveling with Meta Boost Small Business Studios.

TikTok For Business with Conor Brown

Sat, 19 Nov 2022 22:28:53 -0500

On this week’s show, Conor Brown of WDW Opinion breaks down how he uses TikTok to grow his Walt Disney World travel business.

Marketing Power Panel with Megan Powers & Jen Cole

Sun, 13 Nov 2022 01:17:40 -0500

It’s two shows in ONE! This week, Jeff and Grace are joined by Megan Powers and Jen Cole from the Making a Marketer podcast for a digital marketing roundtable! We’re breaking down what’s going at Twitter (and what it means for your social media planning). Then discuss Meta’s new direction in Q4 2022 and share our expert opinions on Instagram vs. TikTok. You won’t want to miss our show!

Podcast Productivity with Erik Fisher

Wed, 09 Nov 2022 02:26:28 -0500

Productivity expert and podcaster Erik Fisher shares his secrets on how he's consistently created a weekly podcast for over 10 years! Discover the tactics he uses on his popular "Beyond the To-Do List" podcast to book great guests, prepare for the interview, schedule shows, and much more!

Don't Sell...Stream! with Kirk Nugent

Sun, 16 Oct 2022 01:01:23 -0500

Expert live video coach and accomplished content creator, Kirk Nugent, shares how to “stop selling and start streaming!” We’ll cover what businesses are doing right with live streaming, opportunities for innovation, and where content creators can make the most significant impact. We’ll also discuss how we can support up-and-coming creators and diversity of talent, perspectives, and people.

Conversations That Connect with Brooke B. Sellas

Mon, 10 Oct 2022 15:43:58 -0500

Do you feel like everyone is shouting, but no one is listening? Especially businesses online? Do you want to be the business or brand that people actually want to connect with? On this week's Social Media News Live, our friend Brooke Sellas shares how she's helped billion-dollar companies connect with the online communities that discuss, influence, and buy their brands. Social media listening and customer care are the subjects of her brand new book, Conversations That Connect, so we're pushing everyone to our Amazon Live channel, so you have a chance to buy Brooke's book! Check it out at jeffsieh.live

Launching a New Product with Janet Murray

Sat, 01 Oct 2022 08:00:00 -0500

Here’s “Part Two” of our conversation with Janet Murray about the launch of her new 2023 Courageous Content Planner and Content Kit. We invited her back for an honest and transparent debrief on her critical pre-order week launch stats, which generated 31k in Pre-Order sales in 7 days. We’ll discuss what content worked (and what didn’t), the actual spend, and the results! Courageous, indeed!

Growing a Brand with YouTube Podcasts with Zach Mitchem

Mon, 26 Sep 2022 01:45:46 -0500

YouTube launched YouTube Podcasts. Spotify continues pushing video podcasting to creators. Even TikTok is thinking about launching a music service to feature podcasts. See a trend? With companies making significant investments in video podcasting, we invited Zach Mitchem to discuss how YouTube podcasts can build your YouTube channel, brand, and business.

Podcasting Growth Strategy with Colin Gray

Mon, 19 Sep 2022 17:40:37 -0500

With ad revenue from podcasting expected to double to $2 billion this year, we invited Colin Gray from The Podcast Host and Alitu App to share actionable strategies for starting and growing a successful podcast. How do you launch a stellar show and stick with it? Consistently provide value with each episode? Keep audiences engaged and wanting more? TUNE IN to this week’s Social Media News Live to find out!

Creating a Content Marketing Strategy with Janet Murray

Tue, 13 Sep 2022 11:30:00 -0500

e you struggling with your content marketing strategy? Not sure where to focus your marketing budgets as you plan for 2023? On this week’s Social Media News Live, Janet Murray reveals how her new Courageous Content Planner and Content Kit can save time and make more money for your business. And, we’ll cover the processes to keep your content consistent!

Building a Business Podcast with Katie Brinkley

Sun, 11 Sep 2022 22:24:13 -0500

Podcasting offers an amazing opportunity to grow your personal brand, community, and business. On this week’s Social Media News Live, Katie Brinkley reveals how her podcast generates leads, builds her brand, and grows her agency. And, we’ll cover the workflow and processes that keep her show streamlined and consistent! Tune in and learn how to launch a business podcast of your own.

Live from Podcast Movement!

Wed, 07 Sep 2022 17:13:55 -0500

Join Jeff Sieh and Grace Duffy as they recorded live from Podcast Movement! Guests Lou Mongello, Megan Powers, Christiana Comer from Descript, Colin Gray, Jim Fuhs, and Erik Fisher discuss the state of podcasting and live video.

Why Authenticity Wins in Marketing with Crystal Tosh

Sat, 20 Aug 2022 16:14:14 -0500

Crystal Tosh smacked head-first into the realization that she was running a business she hated and chasing clients with other people’s one-size-fits-all strategies. As a self-proclaimed marketing rebel, she now helps business owners tap into what makes them unique and lean into their magnetic intuition. Tune in to learn more about her authentic approach to marketing and how you can tap into yours too!

Instagram Updates for Dummies with Corey Walker

Sat, 13 Aug 2022 08:30:00 -0500

You’ve probably noticed a few changes to Instagram over the past few months. More videos and recommended content than friends’ posts, more ads, and new features that have many users upset! We have Corey Walker, the co-author of "Instagram for Dummies” and marketing specialist, on this week’s Social Media News Live to help make sense of all the updates (and update reversals) coming from Instagram. Is the platform still impactful for brands and profitable for creators? Find out!

Turning YouTube Content into Cash with Nick Nimmin

Sat, 30 Jul 2022 08:30:00 -0500

With nearly 1 million subscribers on YouTube and videos that are nearing 3 million views, Nick Nimmin has the biggest channel dedicated to helping content creators grow and thrive on YouTube. On this week’s show, we’re asking Nick how content creators can make money with their Youtube channels through new shopping features and YouTube Shorts!

Big Impact Small Budgets with Liz Jostes

Sun, 24 Jul 2022 08:30:00 -0500

It’s possible for small businesses to do great big things with their marketing budgets. It’s all about investing wisely. In this week’s show, Liz Jostes of Eli Rose Social Media shares her secrets for making a big impact on social with your small business budget. We’ll also discuss what you need to know about the new Facebook Pages experience, navigating Pro Mode for personal profiles, and getting ready to face “what’s next” in social media marketing!

The Remarkablilty Formula with Rich Brooks

Sat, 16 Jul 2022 08:30:00 -0500

To succeed in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable. In this week’s Social Media News Live, Rich Brooks breaks down The Remarkabity Formula. We’ll discuss the concept of remarkability – what does it mean?! – and how to use this simple yet powerful method of standing out online and off.

What's New In Live Video with Ross Brand

Sat, 09 Jul 2022 08:30:00 -0500

Ross Brand wrote the book on live streaming and digital media trends. Then, came back with a sequel! On this week’s Social Media News Live, we’re going to talk about what it takes to launch a successful live show – the skills, the connections, and the proven techniques. Plus – we’ll ask how he sees live video evolving and adapting to new technology.

Build Brand Deals with Chris P Giles

Tue, 05 Jul 2022 18:41:02 -0500

Getting brand deals can be the Holy Grail for many creators. What does it take to get started? How big of an influencer do you have to be? How do you even find brands to partner with? These are just some of the questions we'll discuss in this week's episode. Our special guest this week is Chris P Giles. He has spent the last 18 years in the entertainment and live events industry and helps entrepreneurs and content creators navigate and monetize in a digital world. We will also have a special guest co-host, Chris Stone from Dealcasters, who has tons of experience working with brands.

LinkedIn Creator Mode: ON with Kate Paine

Mon, 27 Jun 2022 08:00:00 -0500

On this week’s Social Media News Live, we’re asking LinkedIn and Personal Branding pro, Kate Paine, about LinkedIn Creator Mode and how over 10 million LinkedIn users who’ve activated it are using it to expand their reach and stand out in their industry!

Podcasting Trends and Profits with Erik Fisher

Sat, 25 Jun 2022 01:46:49 -0500

On this week’s Social Media News Live, we’re asking the creator of the popular podcast Beyond The To-Do List, Erik Fisher, about the emerging future trends in podcasting, the hot topics of conversation this year, and how to make your show stand out in a growing industry.

Creating Revenue with Content with Rob Balasabas

Sun, 12 Jun 2022 19:12:03 -0500

Is turning your skills as a video creator, writer, podcaster, or designer into a career just a dream? Or is it time to get yourself out there and in front of potential clients? Ready or not! We’re asking Rob Balasabas what he’s learned as a video creator, strategist, and Head of Partnerships at Uscreen on what it takes to become a full-time content creator. Find out how the experts you love, watch, and follow are really marketing and selling their content, on this week’s Social Media News Live.

Social Media News Roundup

Fri, 03 Jun 2022 23:23:27 -0500

Building Community with Volley with Mitchell Dong

Sat, 21 May 2022 16:05:32 -0500

Find out what Mitchell Dong has learned about communication, collaboration, and community building as the Head of Community at Volley. We’re exploring everything you need to know about Volley, a new video messaging app taking on chat, video conferencing, and social feeds – all at once. It’s doing an excellent job for coaches, teams, and mentors. Find out what it can do for YOUR business! Plus, Mitch will answer questions from our audience about community building!

Amazon Live Selling with Dealcasters

Sat, 14 May 2022 08:30:00 -0500

We’re talking to Jim Fuhs and Chris Stone of Dealcasters all about the biggest opportunity for creators and marketers alike: Live Selling on Amazon Live! We’re exploring what it takes to become an Amazon influencer, and how you can make money while building your own brand with it! Plus - questions from our audience about live selling will be answered by Jim & Chris!

Live Selling Strategies with Stephanie Liu

Thu, 12 May 2022 01:38:54 -0500

Live selling will be a $25B (yes BILLION) industry by next year! With its captivating mix of entertainment, live demos, and delivery to your doorstep, it’s the future of retail and opens enormous opportunities for retailers, creators, influencers, and remote live producers to shine! On this week’s Social Media News Live, Stephanie Liu gives us the scoop on live selling and shares what it takes to launch your own live shopping show. We'll also talk about Season 2 of her Ecamm series, ShowRunner -- where she shares "live selling secrets and strategies." You won't want to miss this week's show!

Pinterest for 2022 with Alisa Meredith

Tue, 03 May 2022 17:10:34 -0500

What's so "pinteresting" about Pinterest? A lot! What if I told you that Pinterest can... - Reach engaged users looking for new ideas and products? Yes! - Ever heard of Pinterest drama? Nope! Because we don't do drama on Pinterest... it's all about you and your products! - Extend the life of your content from today to evergreen - Boost your videos! Pinners love videos, watching close to 1 billion videos a day on Pinterest. On this week’s Social Media News Live, we’ve invited Pinterest expert, Alisa Meredith, to discuss the best practices and trends that are working on Pinterest.

Coaching? Counseling? Masterminds?

Sat, 23 Apr 2022 05:00:00 -0500

Business Coaches, Counselors, Mentorship Programs, and Mastermind Groups – all of them promise to develop your abilities, accomplish your goals, and build accountability. But which one will give you the clarity and direction you need to grow your business or become more skilled in your career? Which avenue is right for you? On this week’s Social Media News Live, we’ve invited business coach and licensed therapist, Anthony Witt, to help us answer these questions and more!

Writing Clickable Copy with Liz Wilcox

Mon, 18 Apr 2022 16:34:16 -0500

Want to write emails that actually get opened? Writing your weekly newsletters doesn’t have to be a chore or a bore. In fact, it can be fun! On this week’s Social Media News Live, Liz Wilcox shares her proven process for writing copy that makes people “click” for more and building an email list that converts!

Upgrade Your Social Media with Dorien Morin-van Dam

Mon, 11 Apr 2022 01:47:11 -0500

Q1 2022 is Over! Do you have all of the data you need to make decisions about your social media content for Q2? Q3? Have you done an audit on your content lately? Today, we’re talking to Dorien Morin-van Dam on this week’s Social Media News Live about campaign planning, organic content ideas, and what trends should be driving your social media strategy through the rest of 2022.

Social with a Sense of Humor with Ramon Ray

Fri, 01 Apr 2022 17:56:05 -0500

What are the benefits of having a sense of humor? Plenty, in fact! Humor builds relationships and increases learning. It also improves productivity and prevents burnout. But expressing your funny side online can be tricky! We invited Ramon Ray on this week’s Social Media News Live to talk about having a sense of humor on social when you’re a brand.

Growing Facebook Groups Community with Paul Gowder

Mon, 28 Mar 2022 00:15:55 -0500

PowWow Nation is an active and engaged Facebook community of over 97K members where he experiences, teaches, and celebrates Native American Culture. We invited founder and owner, Paul Gowder on this week’s Social Media News Live to dive into all the ways that he keeps this online community connected, monetized, and growing!

Selling Online Courses with Ian Anderson Gray

Sat, 19 Mar 2022 21:33:21 -0500

Gone are the days when you could simply promise prospects that you’re worth investing in. Instead, you have to prove it! And, there is no better way to establish your expertise and authority than by creating an online course to sell. We invited Ian Anderson Gray to this week’s Social Media News Live to give us a crash course on creating online courses for profit!

Troubleshoot Your YouTube Strategy with Shelly Nathan

Tue, 15 Mar 2022 01:09:02 -0500

Are you having trouble getting your videos to rank on YouTube? You're doing everything right and still not seeing the results you want? We invited expert video creator and YouTube coach, Shelly Nathan, to this week’s Social Media News Live to troubleshoot your YouTube strategy. We’ll also chat about the payout YouTube is offering podcasters willing to expand to video and explore how YouTube Shorts is measuring up to TikTok.

Short-Form Storytelling with Molly Mahoney

Tue, 08 Mar 2022 02:12:20 -0500

Ever since one of Molly Mahoney’s Reels hit 30+ million views and generated $160K in revenue on Facebook, people have been reaching out to her to find out HOW!! That’s right. Reels are for REAL! On this week’s Social Media News Live, Molly joins Jeff and Grace to talk about monetizing your video views with the Facebook Reels Bonus Program. We’ll also chat about the future of short-form storytelling and how you can do it too!

Diving into the Metaverse with Mitch Jackson

Tue, 01 Mar 2022 01:13:34 -0500

This week, Mitch Jackson joins Jeff and Grace to explore the Metaverse. We’ll chat about his new book, The Metaverse Handbook, and get his insights into how it’s going to shape the future of business and culture as we know it. And, because he is a lawyer, we’re getting his advice on protecting yourself, your interest, and your brand in this new, immersive, boundless world.

Designing Customer Experiences with Mark Schaefer

Sun, 27 Feb 2022 01:22:53 -0500

The last two years have been a catalyst for consumer expectations and how business gets done. This week, Mark Schaefer joins us to explore how to design a seamless customer experience beyond social media and build brand trust in the face of significant societal change. We’ll even dive into the future of marketing in the world of Web 3.0 and the Metaverse. ADDED BONUS! - Our friend Gary Stockton from Experian joins us at the start of the show for his insights.

Marketing with Empathy with Brooke Sellas

Fri, 18 Feb 2022 09:35:00 -0500

Marketing is more than mapping a customer journey through a sales funnel. It requires taking a walk in their shoes and understanding how to help them get where they want to go. But for that, you don't want to just think like a marketer. You need to BE the customer! Brooke Sellas, Founder & CEO of B Squared Media, joins Jeff and Grace to explore how to connect, converse, and convert through social-led customer care.

Creating Connections at Virtual Events with Mike Allton

Wed, 16 Feb 2022 16:40:42 -0500

With the volume of virtual events continuing to rise or go hybrid, attendees and brands want something beyond another Zoom call. On this week’s Social Media News Live, we’ll discuss the best ways to connect, network, and create memorable experiences! Mike Allton, Head of Strategic Partnerships at Agorapulse, joins Jeff and Grace to share his insights and expertise on raising the bar for virtual events.

Instagram Storytelling with Lisa DiNoto Glassner

Sat, 29 Jan 2022 17:45:14 -0500

On this week’s Social Media News Live, Lisa DiNoto Glassner shares her secrets to success on Instagram, including how to tell your brand story and keep an audience's interest! Tune in for insights from an Instagram expert!

Pinterest Consumer Trends and Updates with Alisa Meredith

Sun, 23 Jan 2022 23:30:23 -0500

Are you ready for the next big thing? Before you see it everywhere, you’ll see it on Pinterest. Pinterest marketing expert, Alisa Meredith, joins Jeff and Grace for this week’s Social Media News Live! We’re covering Pinetest’s prediction around the biggest consumer trends in 2022 and how you can use this info to reach new customers! We’ll also talk about leveraging video on Pinterest to drive sales and how its user base is evolving to include more men and “novelty-seeking” Gen Z this year.

Streamline Your Content Marketing with Desiree Martinez

Sat, 15 Jan 2022 21:30:17 -0500

Not sure how to plan content around your brand this year? Overwhelmed by. ALL. OF. THE. OPTIONS. and not sure where to put your time and resources? For this week’s Social Media News Live, video creator and award-winning social media consultant Desiree Martinez joins Jeff and Grace as they cover strategies for simplifying and streamlining your content plans for 2022 as well as the latest video marketing updates.

Productivity Strategies for 2022 with Erik Fisher

Sun, 09 Jan 2022 20:32:14 -0500

For this week’s Social Media News Live! Erik Fisher joins Jeff and Grace and today’s show is all about being more productive in 2022. We’re covering strategies for prioritizing what’s essential in your life and sharing tools for collaborating with remote teams and customers. We’ll also talk about what it takes to “unplug” from time to time but still keep your business going.

Growing Your Business with Live Video in 2022 with Ian Anderson Gray

Sun, 02 Jan 2022 19:41:20 -0500

Want to discover how live video can grow your business? Live video continues to be a growing trend that is changing the way businesses interact with their leads and customers. On this week's Social Media News Live, Ian Anderson Gray and Jeff Sieh discuss how live video can help your business grow in 2022. We'll also discuss the tools and trends are happening in the live video landscape right now as well as predictions that could affect your business.

Instagram Marketing for 2022 with Peg Fitzpatrick

Wed, 22 Dec 2021 22:49:51 -0500

Are you ready to level up your Instagram marketing strategy this coming year? For this week’s Social Media News Live! Jeff and Grace are joined by Peg Fitzpatrick and today’s show is all about Instagram! We’re covering the newest features and product updates, the future of Instagram marketing in 2022, and how to stay competitive in a busy space!

Ask a Marketer: 2022 Campaign Planning with Colin Lepiscopo

Thu, 16 Dec 2021 20:27:01 -0500

Are you ready for 2022? Are your marketing plans? Experienced Marketing Director and co-founder Colin Lepiscopo joins Jeff and Grace to talk about the campaign strategy and planning for 2022. What have we learned from 2021, and what’s ahead for 2022?

Podcasting for Business Growth: Part 2 with Shannon Hernandez

Fri, 10 Dec 2021 02:07:03 -0500

What does it take to become a successful podcaster? Radio veteran, podcaster, and podcast producer, Shannon Hernandez, is back to talk about the tools, tech, monetization, and motivation that go into creating a successful and profitable podcast. Join us for this week’s Social Media News Live!

Storytelling Strategies with Chad Illa-Petersen

Tue, 23 Nov 2021 18:29:27 -0500

Join us for this week’s Social Media News Live! Jeff and Grace are joined by Chad Illa-Petersen to talk about what storytelling means for businesses. We break down the elements of a good story, share tips on improving your storytelling skill and discuss why your brand needs a storytelling strategy for 2022.

Metaverse Mystery Explained with Erik Fisher

Sun, 14 Nov 2021 12:30:00 -0500

What does Facebook's name change to Meta mean? Will it affect your marketing? How will you use this new feature in your social media strategy? Tune into this week’s show to find out! In this episode of Social Media News Live, Jeff Sieh and Erik Fisher discuss why the name change, as well as Virtual Reality, Augmented Reality, Mixed Reality and Extended Reality. What that tech looks like and what that means for your business.

Podcasting for Business Growth with Shannon Hernandez

Sun, 07 Nov 2021 22:49:10 -0500

How can podcasting benefit your bottom line? Tune in to this week’s Social Media News Live and discover how to use the power of podcasting to connect with customers and grow your business. Radio veteran, podcaster, and podcast producer, Shannon Hernandez join Jeff Sieh and Grace Duffy to talk about connecting with customers through high-quality content that’s both entertaining and informative while still maintaining your authentic voice.

Instagram Partnerships and Promos with Lou Mongello

Mon, 01 Nov 2021 00:21:11 -0500

Are you a business owner who uses Instagram? In this episode of Social Media News Live, Grace Duffy and Jeff Sieh talk with Lou Mongello about all the new changes happening on Instagram. They discuss how businesses can take advantage of these updates and what you need to know about the new Story Links, Collabs, and Desktop Publishing. If you want to learn more about these long-awaited updates to Instagram, then be sure to tune into this show! Join in as Lou shares his wisdom on what's working on Instagram today!

Social Media Predictions for 2022

Sat, 23 Oct 2021 11:40:00 -0500

Join us for this week’s Social Media News Live! Jeff and Grace share what the future of social media will look like in 2022. With decades of digital marketing experience - yes! decades, we'll discuss how we’ve seen the industry evolve over time and recap the social media trends of 2021 (so far)!

Creating Community with Cohort Courses with Adrian Salisbury

Fri, 15 Oct 2021 19:10:21 -0500

Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow? In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They'll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.

Building Better Backups with Molly Mahoney

Thu, 14 Oct 2021 00:51:04 -0500

Where were YOU during the Great Facebook Outage of 2021? On this week’s Social Media News Live, Molly Mahoney joins Jeff and Grace to talk about the importance of an omnichannel presence in light of the Facebook outage! We’re covering how you respond when your business is built on social media platforms. And what can you do to prepare NOW to protect your business in the future!

Building Business with Live Video with Ian Anderson Gray

Fri, 01 Oct 2021 22:04:38 -0500

Do you want to get started with live video? Do you wish to use live video to attract new clients and leads for your company? In this episode of Social Media News Live, we'll look at how to optimize the new LinkedIn Live Video Events, live shopping trends, discover ways that live video can be a repurposing engine, and how live video will play into Zuckerberg's Metaverse. Join us as our special guest Ian Anderson Gray will provide his strategies and tactics for live video!

Building a Brand on Twitter with Christine Gritmon

Tue, 28 Sep 2021 00:11:49 -0500

Are you a Twitter user? Do you want to learn how to use Twitter to help build your business or brand? In this episode of Social Media News Live, we’ll be discussing the new Twitter Communities and what it means for brands. We’ll also be talking about Super Follows, Tweet Reactions, and more! Join us where our special guest Christine Gritmon will discuss all things Twitter!

Building Content and Community on LinkedIn with Louise Brogan

Sun, 19 Sep 2021 18:52:50 -0500

What if we told you that marketers have been gravitating toward LinkedIn to fuel growth, engagement, and trust, and seeing the results? (And you can too!) On this week’s Social Media News Live! Jeff and Grace are joined by Louise Brogan to talk about building a LinkedIn community around your brand and the rise of the LinkedIn Creator. We’re also going to cover updates to Company Pages and LinkedIn Learning that you might want to consider for your content marketing strategy. And… what YOU need to know about the new LinkedIn Creator Accelerator Program.

Growing a Business with Live Video with Diana Gladney

Sun, 12 Sep 2021 19:45:44 -0500

Jeff and Grace are joined by Diana Gladney to talk about the latest live video trends and updates you need to know to grow your business. We’re covering the state of virtual events (and how to make the most of them to grow your brand, expertise, and network), how to use live video to sell online, and why live video is here to stay. Get comfortable with it!

Fuel Brand Loyalty by Building Community with Doc Rock

Sun, 05 Sep 2021 20:21:07 -0500

Building a loyal, die-hard customer base is critical to growing your business. Want to know how to make it happen? Join us live for this week’s Social Media News Live! Jeff and Grace are joined by Doc Rock from Ecamm to talk about the power of building an online community around your business. Find out how to build a community from zero, what platforms to explore, and what hurdles to avoid!

Reaching Twitch Audiences with Caleb Dempsey

Mon, 30 Aug 2021 19:37:18 -0500

What do you need to know about the world’s biggest live streaming platform with a booming community of more than 17.5 million daily active users and growing? The answer is everything! Jeff and Grace are joined by Caleb Dempsey from Ecamm to talk about reaching new audiences with Twitch. Find out how Twitch has become the biggest bet for influencer marketing in 2021 and why you need to consider it for your digital strategy!

Earning with Amazon Live with Jim Fuhs and Chris Stone

Mon, 23 Aug 2021 17:33:30 -0500

Jeff and Grace are joined by Jim Fuhs and Chris Stone, the hosts of Dealcasters, to talk about earning an income and growing your business with Amazon Live. We’re covering what you need to know about going live on Amazon, the Amazon Influencer Program, and the cool, new way broadcasters are branding their shows. Most important! We’re going to answer all of YOUR questions about Amazon Live and more!

Social Audio, Shopping, and Stories with Erik Fisher

Mon, 16 Aug 2021 22:01:58 -0500

This week's episode of Social Media News Live is a bit of a mailbag episode! Jeff Sieh, Grace Duffy, and Erik Fisher team up to talk about the latest trend and news on social audio, social shopping, and live video. We’ll be covering what’s new with Instagram, TikTok, LinkedIn, Twitter, Clubhouse, and more!

New Live Video Strategies with Luria Petrucci and Katie Fawkes

Sun, 08 Aug 2021 20:16:32 -0500

Wondering what's new with live streaming? Looking for everything you need to succeed with live video? On this week's Social Media News Live, Jeff Sieh is joined by two live streaming superstars, Luria Petrucci from Livestreaming Pros and Katie Fawkes from Ecamm! They will talk about the latest strategies for creators, retailers, and businesses looking to grow their brand and get paid with live video.

Instagram Marketing for Small Business with Jenn Herman

Mon, 02 Aug 2021 00:38:14 -0500

With over 5 million monthly active users, 10 billion photos, and one of the most iconic fixtures of Internet culture, Instagram is an essential marketing platform for small businesses. But are you using it to its full potential? Instagram Marketing Expert Jenn Herman of Jenn’s Trends joins us to talk about Instagram Marketing Strategies for small businesses. We’re going to cover why competitors have nothing on Instagram, explore how to make Instagram worth the investment of your time and energy, and, of course, the latest updates coming to Instagram.

LinkedIn Strategy for Your Next Gig with Viveka von Rosen

Mon, 26 Jul 2021 18:33:20 -0500

Wow! Here’s a shocking stat. Do you know that 95% of employees are currently considering changing jobs, and 92% are willing to switch industries to land a new position... just as worker shortages rise? Are you looking to make this leap too? LinkedIn Expert, Viveka von Rosen joins us to share what you need to have on your LinkedIn Profile to establish your expertise in your current role and set yourself up for success in finding your next one.

YouTube Shorts Updates with Dan Carson

Tue, 20 Jul 2021 21:04:15 -0500

ouTube Shorts has already surpassed 6.5 billion daily views globally. Are you missing out on the next biggest opportunity for YouTube creators? You don’t have to! Dan Carson from vidIQ joins us to talk about the expansion of YouTube Shorts to more audiences and creators worldwide We’re also going to explore how to incorporate Shorts into a video content strategy and YouTube's new Twitch-Style live streaming features.

Instagram Changes Direction with Peg Fitzpatrick

Sat, 10 Jul 2021 08:30:00 -0500

Instagram is moving beyond “just being a square photo-sharing app” and embracing more videos, shopping, and messaging. Peg Fitzpatrick joins us to discuss what businesses and marketers need to know about this shift in strategy. We’re also going to explore how to leverage Instagram’s heightened focus on eCommerce for your business and how Instagram is planning to take on its competitors.

Facebook Automatic Optimization for Ads with Tara Zirker

Fri, 02 Jul 2021 22:37:35 -0500

Calling all Facebook Advertisers! You don’t want to miss this week’s Social Media News Live. Tara Zirker joins us to chat about a new Facebook tool that automatically optimizes your Facebook Ads for each user and shares her pro tips for creating ad copy that compels people to move on that CTA!

Facebook Live Audio Rooms and Podcasts with Erin Cell

Sat, 26 Jun 2021 23:20:22 -0500

What do you think of Facebook’s continued investment in new audio-only products? Join us for this week’s Social Media News Live. We ask Erin Cell about Facebook’s new Live Audio Rooms and Podcasts, Spotify’s new Clubhouse competitor, and more!

Grow Your Local Business with YouTube with Roger Wakefield

Mon, 21 Jun 2021 02:03:25 -0500

Wondering how to stand out on social media while keeping up with your busy day job? On this week’s Social Media News Live, we ask Master Plumber and YouTube sensation Roger Wakefield about using social media to establish your expertise, promote your industry, and grow your business!

Facebook and Instagram Monetization for Creators with Jennifer Priest

Sun, 13 Jun 2021 23:40:06 -0500

On this week’s Social Media News Live, we ask Jennifer Priest about Facebook and Instagram’s latest monetization opportunities for creators, influencers, and YOU TOO! We’re also going to explore the latest FROM Instagram on how its algorithms works.

Controlling Content Overwhelm with Janet Murray

Sat, 05 Jun 2021 08:30:00 -0500

Hello? Hello? Anyone out there? On this week’s Social Media News Live, we ask Janet Murray about cutting through the content overwhelm and how to effectively, efficiently, and consistently produce good content that grows your business and drives sales.

Leveraging New Apple Podcasts with Erik Fisher

Sat, 29 May 2021 08:30:00 -0500

On this week’s Social Media News Live, we ask Erik Fisher about the newest features and opportunities for podcasters on Apple Podcasts. We’ll also be talking about the new subscription model, how affiliates will work, and also other major changes to the most popular podcast platform.

New Instagram Features Explained with Natasha Samuel

Sat, 22 May 2021 08:30:00 -0500

What’s the one thing marketers should be laser-focused on this year when it comes to Instagram strategy? On this week’s Social Media News Live, we ask Natasha Samuel about the newest features and monetization opportunities for creators and brands on Instagram. We’re also talking about the latest research on Instagram engagement and trends, and what they mean for your marketing campaigns!

Marketing to a Post-Pandemic World with Brooke B. Sellas

Sat, 15 May 2021 08:30:00 -0500

What will the post-pandemic social media landscape look like for marketers? What will customers expect from brands? On this week’s Social Media News Live, Brooke Sellas breaks down how to prepare a marketing strategy for a post-pandemic world. We talk about creating meaningful brand experiences, messaging with empathy, and navigating the new job market.

Dive into Twitter Spaces with Madalyn Sklar

Sat, 08 May 2021 08:30:00 -0500

Twitter Spaces just expanded to anyone with > 600 followers, but now what? On this week’s Social Media News Live, Madalyn Sklar takes shares how to use Twitter Spaces to promote your business and expand your following. Find out where to put your time, money, and attention when it comes to Twitter and, as always, new features just added or coming soon to the platform.

Influencer Marketing Strategies with Neal Schaffer

Sat, 01 May 2021 08:30:00 -0500

Brands are investing more of their marketing budgets into influencer marketing campaigns. Is influencer marketing part of your 2021 digital marketing plan? On this week’s Social Media News Live, Neal Schaffer shares the latest influencer marketing strategies driving ROI and sales. Find out how to navigate the influencer landscape, find the right partnerships, and manage campaigns.

Facebook Clones Clubhouse with Rachel Miller

Sat, 24 Apr 2021 08:30:00 -0500

Facebook’s Clubhouse competitor is coming this summer. Are you going to be ready for it? Rachel Miller talks with Jeff and Grace about Facebook’s new social audio experiences and updates to business tools, Pages, and content creation on this week’s Social Media News Live.

Getting Started with Amazon Live with Jim Fuhs

Sat, 17 Apr 2021 08:30:00 -0500

Did you know you can live stream to Amazon? Want to expand your audience and grow your revenue at the same time? Jim Fuhs shares how to live stream on Amazon on this week’s Social Media News Live. Listen and learn how to get started with Amazon Live, apply to become an Amazon Live Creator, and grow your business on the world’s largest retail site.

Build a Facebook Community with Lou Mongello

Sat, 10 Apr 2021 16:54:20 -0500

1.8 billion people use Facebook Groups, and there are tens of millions of groups on Facebook. How is your Group standing out from the crowd? Learn how to grow, manage, and sustain a sense of community online with Lou Mongello. As host and producer of the WDWRadio podcast, Lou shares his strategies for building thriving, meaningful Facebook Groups and creating community-driven content on this week’s Social Media News Live.

Networking on Clubhouse with Ramon Ray

Sat, 03 Apr 2021 17:01:00 -0500

Clubhouse is the king of social audio, but can you name the 30+ other companies going after the crown? Ramon Ray talks about networking on Clubhouse and the explosive growth of social audio on this week’s Social Media News Live.

Selling on TikTok with Rachel Pedersen

Sat, 27 Mar 2021 08:30:00 -0500

More than 1 billion videos get viewed each day on TikTok and 90% of TikTok users visit the app more than once each day. Are they seeing your business there too? Rachel Pedersen talks about building your brand and selling on TikTok with ad campaigns and live video on this week’s Social Media News Live.

What's Your Cumulative Advantage with Mark Schaefer

Sat, 20 Mar 2021 08:30:00 -0500

Ever wonder what gives certain ideas, businesses, or careers unstoppable momentum? Are you looking for that spark to turn your small ideas into a huge success? Mark Schaefer talks about his new book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds on this episode of Social Media News Live.

New Pinterest Marketing Tools with Alisa Meredith

Sat, 13 Mar 2021 09:30:00 -0500

Do you know there are nearly one billion video views every day on Pinterest? Or that Pinterest users are 2.6x more likely to purchase after viewing brand video content on the platform? Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind, joins us on this week’s Social Media News Live to talk about Pinterest’s newest marketing tools, video ad placements, and what’s ahead on the product road map.

Discover YouTube Shorts with Rob Balasabas

Sat, 06 Mar 2021 09:30:00 -0500

On this week’s Social Media News Live, Jeff Sieh and Grace Duffy talk with Rob Balasabas about YouTube Shorts, upcoming YouTube monetization opportunities, and growing a community both on and off YouTube.

Twitter Spaces with MayKing Tsang

Sat, 27 Feb 2021 09:30:00 -0500

On this week’s Social Media News Live, Jeff Sieh and Erik Fisher talk with MayKing Tsang about Twitter Spaces. We’ll also explore possible new revenue models and how to banter like a brand on Twitter.

Live Shopping on Amazon and Social Media with Stephanie Liu

Sat, 20 Feb 2021 09:30:00 -0500

On this week’s Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Stephanie Liu about live shopping on Amazon and social media. What you need to know about using live video to sell online.

Creating Content for Instagram with Kim Garst

Sat, 13 Feb 2021 09:30:00 -0500

On this week’s Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Kim Garst about the New Instagram Professional Dashboard, and updates on what you should be posting to Stories and Reels.

Networking and Brand Building on LinkedIn with Michaela Alexis

Sat, 06 Feb 2021 09:30:00 -0500

Join Jeff Sieh and Erik Fisher as they talk with Michaela Alexis to talk about creating a LinkedIn strategy for you and your business for 2021, LinkedIn Stories updates and getting started with LinkedIn ads.

Monetizing and Growing on YouTube with Luria Petrucci

Sat, 30 Jan 2021 09:30:00 -0500

Jeff Sieh and Erik Fisher are joined by Luria Petrucci. They discuss YouTube’s $30 Billion Payout to Creators, Artists, and Media Organizations over the past three years, Hashtag Landing Pages, and new YouTube Metrics.

Boosting Reach and Sales with TikTok

Mon, 25 Jan 2021 02:21:30 -0500

Join Jeff Sieh and Erik Fisher as they talk with Alexa Westerfield about brands boosting sales with TikTok and how you can too! We’ll also cover the latest updates to TikTok Privacy, Community Guidelines, Resources, and a new Creators program.

Apple Privacy VS Facebook Advertisers

Mon, 25 Jan 2021 01:44:03 -0500

On this week’s Social Media Marketing News Live, Jeff Sieh and Erik Fisher talk with Jessika Phillips and Tony Christensen about what Apple’s iOS14 privacy changes mean for your Facebook Ad Targeting.

What’s New with Influencer Marketing

Sat, 16 Jan 2021 22:36:56 -0500

Join Jeff Sieh and Erik Fisher as they talk with Holly Homer about what’s new in Influencer Marketing and how to manage Employee Engagement. We’re also going to cover the latest updates to Facebook Pages, Clubhouse, and Twitter Spaces.