Social Post

📈 How To Use Marketing Funnels In Your Business with Kate McKibbin

MeetEdgar — Wed, 03 Mar 2021 09:00:00 -0500

Join MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with.

And all you need is 3 simple things;

1 - You need a simple + effortless way to sell your product (that actually works!)

2 - You need a step-by-step plan to drive more of your dream customers to it

3 - You need someone to help you skip over all the BS.. and just get it done!

Your Turn!

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✍️ The Ultimate Copywriting Makeover For Your Business with Josh Garofalo

MeetEdgar — Wed, 24 Feb 2021 09:00:00 -0500

Today we're joined by Josh Garofalo.

Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/

Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution.

Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.

That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’ ranks, aka the SaaS graveyard. And copy that says everything your customers need to hear in a voice they can relate to.

Without this copy, you’re left with outbound sales, the odd referral, and luck. Hardly a winning strategy.

Except here’s the thing — writing copy for a company like yours is difficult and not everyone can do it well.

It’s translation with a dose of persuasion. It’s transforming features your customers can’t wrap their heads around into lightbulb moments. It’s positioning your product as the obvious choice without insulting anyone’s intelligence.

It’s a specialized skill and hardly a place for the generalist copywriter to dabble.

If your SaaS product solves a painful business problem, I’ll bring the copy that sells it.

Your Turn!

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👑 Creating, Engaging, And Advertising on Facebook with Mari Smith

MeetEdgar — Wed, 17 Feb 2021 09:00:00 -0500

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismith/

This episode will address the following most common questions regarding Facebook content marketing:

* What should I post and when?

* How can I optimize my content?

* How is FB and Instagram marketing different?

* What can I do to grab the attention of the average Facebook user?

* Should I ever use paid ads?

* Who should be on clubhouse these days?

Tune in for answers to these and other beyond-the-basics Facebook marketing questions and tactics to optimize your Facebook reach!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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⚡️ Keep Your Marketing Team Engaged in 2021 with Ashley Levesque

MeetEdgar — Wed, 10 Feb 2021 09:00:00 -0500

Today we dive into a fascinating conversation with Ashley Levesque.

As Director of Marketing at Demio, Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier.

If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-engaged-in-2021/

And connect with Ashley more on LinkedIn: https://www.linkedin.com/in/ashleylevesque/

if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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🎯 Goal Setting & Mindset Strategies For Social Media with Jessica Williamson

MeetEdgar — Wed, 03 Feb 2021 09:00:00 -0500

Jessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/

Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016.

And that was just week one... Since launching Jess has grown Ete Swimwear to over 55,000 social media followers, has customers in over 46 countries and turned over more than 6 figures in her first year of business!

Tune in to hear her story and tips on how to start, scale and stand out online and the goal-setting strategies she uses for success!

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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📩 DM Strategies You Need To Use In Your Business with Sue Zimmerman

MeetEdgar — Wed, 27 Jan 2021 09:00:00 -0500

In this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field.

Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy.

If you're ready to show up on Instagram™ and start gaining engaged and excited Instagram™ followers and buyers, this is the episode for you!

Sue's website: https://www.suebzimmerman.com/

Her first declaration to become the Instagram Boss that she is: https://www.youtube.com/watch?v=_SFFiqFh2Vo&feature=youtu.be

Her Instagram courses: https://www.suebzimmerman.com/programs/

Connect with Sue on Instagram: https://www.instagram.com/theinstagramexpert/

Subscribe to her YouTube channel: https://www.youtube.com/user/suebzimmerman

____

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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💰 Instagram, TikTok & Copywriting Tips to Convert Your Followers with Elise Darma

MeetEdgar — Wed, 20 Jan 2021 09:00:00 -0500

What is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever.

We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media channels and you can create, edit, and share your videos right in the app itself without any outside video editing software or experience.

Most people know TikTok for things like lip-syncing and dancing videos but the app is surging in popularity and many brands and businesses are adding it to their social media content strategy because of it.

Today we’re going to share how TikTok works and the best ways to use it in your content marketing game plan.

Last, she shares her copywriting tips to create a blog people actually want to read!

Find out more from Elise here: https://elisedarma.com/

The master class that she chats about here: https://instagrowthboss.com/join

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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📣 “Obviously Awesome” Marketing Tips with April Dunford

MeetEdgar — Wed, 13 Jan 2021 09:00:00 -0500

April believes: You know your product is awesome—but does anybody else?

Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.

Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Go further and connect with April: https://www.aprildunford.com/about

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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✅ Behind The Scenes: MeetEdgar’s LEAD Program with Tia Calvin

MeetEdgar — Wed, 06 Jan 2021 09:00:00 -0500

This week on Social Post we are joined from a member of Team Edgar Tia Calvin.

LEAD stands for Learn Experience As a Delegate.

Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup.

LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by.

Tia is our first delegate and is working with our marketing department so we are diving deep into her experience to give a little behind the scenes at MeetEdgar.

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meet...

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter:

https://meetedgar.com/get-the-dash

✏️ Blogging Strategies To Get More Traffic In 2021 with Ryan Robinson

MeetEdgar — Wed, 30 Dec 2020 09:00:00 -0500

How You Can Tell If Your Blog Is Actually Working? Ryan Robinson of ryrob.com gets more than 4 million views on his blog and is here to share his strategy!

Optimizing your blog’s performance doesn’t end here. Monitoring stats like your bounce rate, for example, can help you identify even more places with room for improvement.

Blogging has evolved over the years.

At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible.

Then, you needed to have a quality blog. Search engines began to focus more on high quality, valuable posts over keyword stuffing. So content creators had to refocus on writing content that would be of value to their audience.

Today, you still need to be writing high-quality blogs that are valuable to your audience. However, you also need to write blogs that are socially shareable.

Today, part of writing a successful blog means your blog needs to succeed on social media. And, we don’t mean deciding that your blog strategy is to “go viral.” This means optimizing your blog post so that it stands out in social feeds, entices your followers to read more and is so engaging that readers want to click share after they’ve read it!

If you want to make your blog posts share-worthy, make sure to tune in. for Ryan's blogging tips!

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meet...

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter:

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How Logic & Entertainment Improve Your Marketing with Dan Knowlton

MeetEdgar — Wed, 16 Dec 2020 09:00:00 -0500

Dan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency.

Most marketers understand the power of social media. They get that it’s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing campaign that will lead to success and return on the investment you put into making that video.

Lights, camera, action! Are you ready for your close-up?

Videos are no longer the hottest trend on social media. They are the norm. Your audience expects and might even prefer video to other forms of social media content.

The facts speak for themselves. Consider this:

Social media posts with video have 48% more views
Marketers who use video grow revenue 49% faster than non-video users
82% of users watch video content on Twitter
When compared to a photo tweet, a video tweet has a 6x higher chance of getting retweeted.
Video generates 1,200x more shares than text and images combined
After watching a video, 64% of users are more likely to buy a product online

The secret is out: videos work and everyone can see benefits from them.

After seeing these stats, it shouldn’t really come as any surprise that more brands and entrepreneurs are stepping up their social media video marketing game. After all, everyone wants more shares, engagement, and revenue!

Videos are engaging and memorable content that build a stronger sense of loyalty among your audience. If you’re not using video yet or you are only starting to dip your toes into the video pool, we want to give you a few ideas to kickstart your social media video marketing endeavors.

Tune in for tips on video creation and social media marketing that will logically move your brand into the minds of people your product or service can help!

Get started for free! Sign up here:

https://ed.gr/youtube

Keep in touch with Team Edgar

Twitter: https://twitter.com/meetedgar

Facebook: https://www.facebook.com/MeetEdgar

Instagram: https://www.instagram.com/meetedgar

LinkedIn: https://www.linkedin.com/company/meetedgar/

Pinterest: https://www.pinterest.com/meetedgar/

Subscribe to our weekly newsletter:

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The Data-Driven Way of Digital Marketing with Julian Jünemann

MeetEdgar — Wed, 09 Dec 2020 09:00:00 -0500

Tune in to hear tips from Julian Junemann on how to use data to structure your social media strategy.

Julian is the founder of: https://measureschool.com/

Learn from his free courses here: https://measureschool.com/products/

If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending your time on things that work.

One of the best things about social media marketing is that you can measure almost everything about it. While this is fantastic for us data nerds, it can cause a bit of a dilemma for solopreneurs who are just looking for the data they can turn into actionable results.

You don’t want to end up measuring the wrong things and prioritizing metrics that don’t contribute to your business growth.

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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Is Your Content Right For A Marketing Bundle with Kyle Young

MeetEdgar — Wed, 02 Dec 2020 09:00:00 -0500

Being part of a marketing bundle has many benefits:

- Your name gets associated with dozens of other high-quality brands

- You reach a larger audience

- You have people who are able to affiliate for your product to an audience that already trusts them

- And you get to help cut through people's limiting beliefs and help them achieve their dreams.

What could be better than that!

Today Kyle Young walks us through the type of content that works in bundles, how to position yourself properly to convert the right people, and how to market content that actually helps people in the world! Learn more about ultimate bundles and Kyle here:

https://ultimatebundles.com/meet-the-team/

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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Batching Your Holiday Content with Alyssa Coleman

MeetEdgar — Wed, 18 Nov 2020 09:00:00 -0500

Today we chat to Alyssa Coleman about all things productivity to make your holiday season enjoyable. Find more from Alyssa here: https://www.alyssacoleman.ca/

The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed.

We know that some things are a little tougher when you’re the one calling the shots in the business and the holiday season is just one of them. Before you go reminiscing about paid vacations and office potlucks, we want to remind you that you are in charge of your business! You get to call the shots which means that you really can make it through this crazy season with your sanity intact!

You need to get a few things in order first before you dive into holiday fun.

1. Be clear your boundaries

Setting clear boundaries with your family, friends, clients, team members and yourself is one of the most important things you can do this time of year!

One of the best perks of being self-employed is that you get to make the rules on how you and your business operate. Get clear on how much you want to work this holiday season, when you want time off and when you need to work and then communicate it to those around you!

We asked some of our Twitter friends during our Twitter chat, the #SoloBizChat a few weeks ago how they set boundaries during the holiday season and here are some ideas we heard:

Add your holiday hours into your email signature

Email or communicate with your clients about your holiday hours. Give them plenty of lead time about your hours so they are able to plan in advance for their needs

Create an out of office email autoresponder that informs individuals of your hours and when you’ll return

Designate “business hours” if you’re feeling stressed about completely disconnecting. For example, commit to only checking your email and social feeds twice a day. Be sure to reflect that in all communication

Don’t worry so much about making your clients angry when you take time off. Most will understand that you are a human and you need time to recharge. Also, many of your clients will be taking time off as well!

2. Plan your content in advance

Even though you might be taking some free time from your business, your business still needs to run even while you shop, travel and relax. You deserve time off but you don’t want to lose any momentum.

It’s important to try to keep marketing and customer communications as normal as possible. If you have been regularly posting on social media, publishing blogs and sending out email newsletters, then you have set an expectation around your content. Whether or not they realize it, your audience has been trained to expect regular communication with your business. Don’t disrupt the pattern.

Luckily, you have automation to come and save the day! Things like emails, blogs, and social media updates can be scheduled in advance. This may take a little prep work on your end but it will save you plenty of last-minute stress.

If you’re having trouble figuring out what content to share over the holidays when you are taking it easy, here are some recommendations:

Curate content from other sources.

Reshare older blog posts. The end of the year is a great time to do a “Best Of” social media.

Share personal or behind the scenes posts. Remember that your business is you and that your fans and followers want to see a more personal side of you. The holiday season provides a great opportunity for you to share more personality, behind the scenes or personal posts.

3. Use your time wisely

Taking time away from your business can actually grow your business in the long run. When you’re relaxed and not trying to force brilliant ideas, they are more likely to come to your organically. You might be surprised at how much inspiration shows up when you aren’t hunched over your computer.

Prolific Online Copywriting with Laura Belgray

MeetEdgar — Wed, 11 Nov 2020 09:00:00 -0500

Laura Belgray is the founder of Talking Shrimp: https://talkingshrimp.com/

When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list.

No matter how big your email list grows, though, it won’t do you any good unless you know what to actually send people.

So what are the ingredients of an email newsletter that your audience can’t resist opening? What can you send people that’ll make them click week after week?

Tune in to find out from Laura who has used her newsletter and social media presence not only to grow her course sales and client work, but to harness a book deal too.

The biggest thing to remember when you’re fine-tuning your newsletter?

There’s no one perfect way of doing it.

Sure, there are lots of things like these that you should seriously consider including – but that doesn’t mean there’s a perfect template out there that everyone should use!

Experiment with what you offer your readers on a regular basis. Try new things, and see which ones resonate with them – and which ones don’t. The more you can tailor your emails to your audience, the better they’ll respond!

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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Neuroscience Tips To Help Increase Your Efficiency with Kate Beeders

MeetEdgar — Wed, 28 Oct 2020 09:00:00 -0500

It’s tempting to “just get going” with your business efforts – to operate without a real strategy or even a loose plan.

We’ve all done it.

A random task here, a minor tweak there. Before you know it, you’re aimlessly meandering through your day like a kitten on roller skates.

It’s not pretty and, well, it’s not very productive.

(Not to mention dangerous!)

Reel it in for a moment and get back on steady ground. We’re here to share Kate's secret sauce to productivity!

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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Solving Your Productivity Problems with Megan Mitzel & David Budimir

MeetEdgar — Wed, 14 Oct 2020 09:00:00 -0500

We’ve all experienced the mind-numbing, pointless monotony of filling out time tracking forms & using "productivity tools" that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies.

(Or something like that.)

Point is, we all know these tools shouldn’t be that way, but yet round and round we go, right?

So, how do you transform your workflow into the powerhouse of productivity that you and your business deserve?

Here’s where to start!

Today we chat with Megan Mitzel & David Budimir about their productivity app Squad

We go deep into developing a tool that solves a real problem you see in the world, how to validate that problem & how to ensure your own unique brand voice is present in every aspect of your tool!

Go further with Megan & David by checking out their tool at: https://squad.lol/

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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Creating A Business Using An Audience First Approach

MeetEdgar — Wed, 07 Oct 2020 09:00:00 -0500

Today Andrew Michael shares how his podcast and his network on social media has helped him launch a new business.

Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders.

However, there is hope for the savvy marketer!

(And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.)

It all starts with audience personas, or semi-fictional archetypes, that represent your ideal type of customer.

When approached correctly, audience personas help you:

Anticipate and address audience needs (make them think you read their mind).
Personalize messaging, brand voice, content, and product features.
Prioritize initiatives, budgets, and resources.
Drive desired actions (get them to spend that money – if that’s your goal, that is).

When you nail who your audience is, and produce content to attract them, you can pivot your business and social media to start selling product!

Get In Touch!

You can check out Andrews podcast here: https://www.churn.fm/
Connect further with Andrew here: https://www.linkedin.com/in/andrewmichaelsa/

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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How To Create A Time Based Lead Magnet

MeetEdgar — Wed, 16 Sep 2020 09:00:00 -0500

Remember when receiving email felt exciting?

You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days are long gone. Today, we are all inundated with emails and consumers are no longer itching to hand over their email addresses to a business.

But you know that there is “money in the list.” And that a bigger list can mean more opportunities to make money and build your business.

So how can you entice people to sign up for your list?

LEAD MAGNETS TO THE RESCUE

A lead… magnet? Yep, you read that right. This funky sounding tool is the key to building a massively engaged email list and we’re going to spill our secrets on how to create the perfect lead magnet for your business.

Sean presents some actionable tactics to create one of the most powerful lead magnets he has seen work across all industries :

TIME BASED LEAD MAGNETS

Tune in to find out more.

Your Turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

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MeetEdgar's a Pinterest Marketing Partner 🎉📌

MeetEdgar — Wed, 02 Sep 2020 09:00:00 -0500

It’s official! MeetEdgar is now a Pinterest Marketing partner. You can now use Edgar’s powerful automation features to grow your brand with Pinterest and schedule Pinterest Pins so we’re celebrating with a Pinterest party!

Tune in to learn what you should be thinking about while making your pins to show up in people's smartfeed, and why Pinterest is a keyword & graphically driven search engine (and how you can take advantage of that!)

Pinterest is a powerful tool for small business owners, especially those of you who use content marketing to grow your business. If you’re brand new to Pinterest, here’s a quick guide on Pinterest and how you can get started using it with MeetEdgar.

Brush up on your Pinterest Strategy & Download our Pinterest Starter Pack and get 3 checklists and 11 customizable Pinterest templates.

Have questions? Email support@meetedgar.com or tag us on Instagram & Twitter @meetedgar

The Power of Listening to Your Customers with the CEO of Flodesk Martha Bitar

MeetEdgar — Wed, 26 Aug 2020 09:00:00 -0500

Martha is the founder and CEO of Flodesk, a platform founded to serve businesses email needs.

And as you can tell from this interview, she passionately believes in putting the customer first, building content strategy around your community, and having an all around customer centric attitude.

We just love her ambition and how she leads by doing and iterating. Her down to earth approach to business and marketing makes us think how more people should ditch the marketing plan with a gazillion pages and jargon.

Instead, draft a simple one with clearly defined goals. Remember, the tactics you employ to reach these objectives may evolve, but you need to know what you are working toward. And that should always be working towards community and products that can support your community.

Learn more about Flodesk here: https://flodesk.com/

Learn more about Martha Bitar here: https://www.linkedin.com/in/marthabitar/

Your turn!

Share you biggest take aways and tag @meetedgar on Twitter or Instagram.

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Find Your Content Creation Flow State with Derren Ohanian

MeetEdgar — Wed, 19 Aug 2020 09:00:00 -0500

This week we are joined by Derren Ohanian from Social Sensei. Social Sensei is the leading Instagram influencer marketing agency. By leveraging the power of celebrity and micro influencers they help you gain followers who want to have a real relationship with your. brand.

Darren Dives deep into what content creation on Instagram should be all about: Adding value to your followers without burning you out. Because let's be real, it can be tempting to create content ALL DAY, but if you're not taking time for yourself to recharge, your content suffers.

And with almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube) so your content needs to shine there. And with so many users, it’s no wonder that so many companies are finding great success at building brands and driving engagement on this network.

Take a listen and learn more about Darren here: https://socialsensei.co/

Become A Productivity Powerhouse with Sagan Marrow

MeetEdgar — Thu, 13 Aug 2020 06:22:00 -0500

A random post here, a minor profile tweak there. Before you know it, you’re aimlessly meandering through your social channels like a kitten on roller skates.

It’s not pretty and, well, it’s not very productive.

(Not to mention dangerous!)

Reel it in for a moment and get back on steady ground. We’re here to share our secret sauce to social media productivity.

As our guest today Sagan puts it:

It’s hard to get stuff done when life gets in the way (as it has a tendency of doing!)… but that doesn’t mean that the time doesn’t exist, or that you can’t be more productive (in your personal OR your professional life). Instead, it’s all about maximizing your time and energy, figuring out your particular organizational style, getting past your personal obstacles, and taking action.

The truth is, anyone has it in them to be more productive. You can be a busy mom juggling a side hustle with your full-time 9 to 5 job and still make progress… without sacrificing your time with loved ones or losing yourself in the process. That’s right: you CAN have it all. You have it within you to take ownership of your time and energy, to do more in less time!

Tune in for more productivity powerhouse tips!

Learn more about Sagan: https://saganmorrow.com/about/

Learn more about Edgar: www.meetedgar.com

10 Ways to Grow Your Podcast

MeetEdgar — Tue, 10 Sep 2019 09:00:00 -0500

Check out the full post over at https://meetedgar.com/blog/grow-your-podcast/

Transcript:

You started a podcast! Congratulations! Those first weeks after a launch are exciting and you might be filled with hope.

But things can slow down a little after that initial launch and it’s common to see your numbers slow down. That’s when you move from launching a podcast into running a podcast and part of running a podcast is promoting and marketing it so you can see that growth!

Promoting a podcast is work but it’s also fun! When you love your content, marketing feels good and we know you love your content 😉

There’s no silver bullet for success in podcasting but there are a few things you can do to grow your podcast. Here are 10 ways to grow your podcast

1. Dedicate 10-15 minutes every day engaging with your audience

This may sound very obvious but sometimes the solutions ARE obvious! Taking 10-15 minutes to engage with your audience on social media every day can make a big difference in whether or not that audience stays loyal to you.

Many people enjoy podcasts because it feels conversational. Listeners often feel like they’re hearing from their good friends when they listen to a podcast so keep that conversation going.

This doesn’t have to be hard either! It can be as simple as responding to Instagram comments or asking questions and starting conversations on Twitter. Allie Casazza of The Purpose Show takes the time to respond to every Instagram comment. It’s a small touch but it can strengthen the connection between you and your audience.

2. Listen to your audience

Your audience will give you feedback, whether or not you listen to them. That feedback might be tough to hear but it’s necessary for growth. You want your audience happy so listen to their concerns and be open to them. Many podcasters simply don’t do this but the ones that do can make fans for life.

3. Network with other podcasters

The podcasting community is a friendly one and if you want to get noticed, you’ve got to play nice. Don’t think of other podcasts as your competition. Think of them as your peers! Podcast listeners listen to an average of 7 different shows per week so there’s plenty of room for your podcast too!

There are many podcasting Facebook groups that are filled with engaged podcasters sharing their advice, asking for support and trading tips. If you find a podcast you really like, share it with your audience because they might like it too. You’re creating goodwill with another podcaster and creating your network of support. Bonus tip! You can use Edgar’s RSS feed to automatically add other podcast episodes straight into your social media schedule.

4. Pitch yourself as a guest

Once you start making those connections, you can pitch yourself as a guest on other relevant podcasts. You can even do a mutual trade where you are a guest on their show and they are a guest on your show.

This is a smart approach as long as you don’t make it strictly promotional. You want to provide value to someone else’s audience. That way the host provides a quality show and their audience hears your expertise, which can pique their interest in your podcast.

5. Make it easy for your guests to share

When you have guests on your show, make it really easy for them to share the episode with their audience. Tag them on your own social so they can repost and encourage them to share on their own as well. It’s helpful to create images for each social platform and swipe files so your guests can easily promote their episode.

6. List your show in podcast directories

This is something else that is low hanging fruit but lots of people skip this step! You should make it easy for people to

The Ultimate Guide to a Successful Podcast Launch

MeetEdgar — Tue, 03 Sep 2019 09:00:00 -0500

Check out the full post over at https://meetedgar.com/blog/successful-podcast-launch/

Transcript:

Did you know there are about 700,000 active podcasts today and there are more launching every single day! It’s safe to say we might be reaching the “Age of the Podcast.”

It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a fantastic way to spread your message and create engaging and valuable content to your audience. Team Edgar has even joined the fun with our newest podcast Social Post!

We’ve heard from some of our audience that they too are planning to start their own podcasts as well so we’re sharing everything we know about a successful podcast launch.

First, let’s chat about why your podcast launch is important.

There are really two reasons you want to plan for and promote a podcast launch.

The first is straightforward: a great launch can lead to better rankings right out of the gate. iTunes rankings are based on the number of subscriptions, downloads, reviews, and ratings collected in the short period of time following your podcast launch. If you can see a big burst of subscribers, downloads and five-star reviews immediately after you launch, you can see higher rankings and have the opportunity of breaking into that “New and Noteworthy” category.

The second reason to plan and promote a launch is that it will act as your springboard to build your momentum and keep you consistently growing your podcast fanbase. When you start seeing that success and excitement around your initial launch, it’s natural to want to keep it going.

Ready for the most successful podcast launch ever? Let’s get to it!

1. Set a launch date and give yourself a deadline

Life gets busy! There are projects to complete, family events to attend, meetings to schedule, friends to see and, of course, your favorite Netflix show to binge. If you don’t buckle down and set a date, that podcast might be sitting on the “To Do” list for months or even years!

Set a hard and fast launch date for your podcast. Write it on your calendar, circle it twice or if you’re a digital person, add a few exclamation points to it

Once you have that date set, you’ll want to work backward from that date to plan your promotional posts. If you use a category-based scheduling system like MeetEdgar, this is easy to do! Simply view your schedule and find ideal days and times to start promoting your podcast. Create a category for your podcast and drop it into those ideal days and times.

Now all you need to do is start building that social content.

2. Create promotional social media content

Even though you haven’t quite launched, it doesn’t mean you can’t start promoting your podcast and generating buzz about it on social media. Remember, social media is your community and your goal is to build connections and conversations. What better way to drive connection than by sharing what you’re working on?

There are a few different types of social media posts you can use to build anticipation for your podcast without sounding repetitive.

Behind the scenes

People love seeing the inside of someone’s business! Do you have a cool podcasting set-up, a brand new microphone or notes from your interviews? Let your audience see those behind the scenes glimpses.

Teasers

While you may not have an entire episode ready to air just yet, you probably have a few recorded that are in editing or maybe you just have your intro recorded or your music ready to go or even a peek at your logo, like podcasting superstar Georgia Hardstark did below. Sharing a look at what’s to...

How to Create Click Worthy Social Media Posts

MeetEdgar — Tue, 27 Aug 2019 09:00:00 -0500

Check out the full article at https://meetedgar.com/blog/click-worthy-social-media-posts/

Transcript:

Have you ever felt that you’re screaming into the void when you post on social media? You’re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts.

According to a study by Rival IQ, brands see an average engagement of:

0.9% on Facebook posts

1.6% on Instagram posts

0.048% on Twitter

Yes, that means on average, most people see less than 2% of engagement on their social media posts.

Sounds like bad news, right? But WAIT, before you throw your computer out the window out of sheer frustration, there’s good news.

The good news is that social media is changing and platforms are shifting to encourage users to focus on building community, creating connections and sharing fantastic content.

As entrepreneurs and brands figure out how to adjust to a changing social media world and refocus on creating real engagement, there’s one thing to note: fantastic content matters more than ever on social media.

So what makes people stop, click and engage with your social media? How can you create content that is worthy of a click, whether it’s a like, a share, a comment or a link click?

Let’s break down what makes a social post “click-worthy”?

The 4 Keys of Content Marketing

Social media is a form of content marketing and there are four goals of content to keep in mind.

Content should

Educate:

Content that educates teaches your audience something new. It is content that shows your audience how to solve a problem.

Inspire:

People are always looking for inspiration and social media is a perfect place to give it to them with a quote, inspirational video or moving story.

Inform:

Sharing breaking news, the latest developments in your industry or announcements about your business are a few ways you can create content that informs.

Entertain:

At the end of the day, humans love pure entertainment. Content that is humorous, creative or just plain fun is fantastic for content to engage your audience. Think GIFs, funny videos or memes!

No matter what you post on social media, it should do one of these things for your audience. If it’s not, you might want to rethink why you’re sharing it!

2. Be personal

Humans want to connect with other humans, no matter what. The term “authentic” gets thrown around often in social media and while it’s become a bit overused, the underlying need for it still exists. Followers can’t build trust if they don’t feel like they know and like you and followers who don’t trust you won’t engage with your content. So even if you are posting as a business, you can still share your personality or personal story with your posts.

3. Tell a story

There’s plenty of science to back up the power of storytelling. Humans are wired to remember stories and social media is a perfect avenue to tell them. Stories have characters, a plot, meaning and most of all, emotional investment. By telling your story or the story of your business, you can connect to your audience emotionally. The story below is Amy Porterfield’s but it’s a story that will resonate with her audience because they may have felt the same emotions she did. She’s drawing her audience in with a story that will build their connection to her.

4. Test headline strategies

Copy matters, especially in social media where most people are scrolling past hundreds of content options. Humans have an attention span of about 8 seconds. This means we have a shorter attention span than a goldfish.

This fact may not necessarily be surprising, it should make a difference in your...

Social Media Tests: How to Get Great Results From A/B Testing

MeetEdgar — Tue, 13 Aug 2019 09:00:00 -0500

Check out the full post at:

https://meetedgar.com/blog/ab-test-social-media/

Transcript:

The big question most people have about their social media marketing is, “Will it work?”

There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing that you can find and you might still not have the secret sauce that will work magic on your audience.

The best way to learn what will really work for your content and your audience is to test it! That’s where A/B testing comes in!

What Is A/B Testing?

A/B testing, which is also known as split testing, is a form of research where you test small variations of your marketing to determine what is most effective.

The key to a great split test is to only test one element at a time. If you try to test multiple elements, you’ll have no idea what works and what doesn’t.

For example, if you want to split test your social posts for your latest blog post, you could post the exact same headline, link preview and text but split test using different images in each post.

Or you could use the same link preview, text and image but split test using different headlines.

But you wouldn’t split test headlines and images in the same test because you wouldn’t be able to tell if it was the headline or the image that was working!

Why should you A/B test?

When you first get started with social media marketing, you’re usually making assumptions. Sure, they’re based on best practices but they’re still only assumptions. You’ll never really know what works in your social media until you start testing.

Also, even if you have been using social media for a while and you feel like you’ve got the hang of it, you should still be A/B testing. Social algorithms are always changing and so is your audience. What worked 6 months ago might not work as well today and the only way you can be certain that it still works is if you test it!

What can you A/B test?

You can A/B test just about anything as long as you remember the golden rule of A/B testing: “Only test one element at a time.”

1. Text

The text is one of the most important elements of a social post and it’s a really easy thing to test. You can experiment with different post lengths, emojis, headline formats, etc. Just don’t forget the golden rule or you won’t be able to tell what’s working.

Pro-Tip: MeetEdgar makes this super easy with our variations feature. You can even create multiple variations with the click of a button with auto-variations. See how it works here.

2. Visuals

You’ve probably heard the statistic that people process visuals 60,000 times faster than text so you know that visuals should be at the top of your list to A/B test. Luckily, there are plenty of options for your visuals. You can A/B test images, or one image and one video or an image and a link preview, videos and GIFs and the list goes on.

3. Headline and link preview

If you post links to your blog posts or podcast episodes, experiment with different headlines. Traffic can vary by as much as 500% percent depending on the headline, according to one study. You’ll create more opportunities for your audience to click on your content by testing different headlines.

4. Hashtags

Hashtags started as a Twitter feature but they can now be found on every single platform. You can split test different hashtags such as #contentmarketing or #content and #marketing or A/B test using hashtags and not using hashtags in a post.

5. Time or day of post

When is your audience online?

Are You Seeing These 5 Benefits of Content Curation?

MeetEdgar — Tue, 06 Aug 2019 09:00:00 -0500

Check out the full post at https://meetedgar.com/blog/benefits-content-curation/

Transcript:

Content curation is one of the most talked about strategies in social media. Whether you have heard of the 80/20 rule or read “Jab, Jab, Jab Right Hook,” or any other article about building your social media calendar (ahem, we hope you read ours!), you probably know the importance of curating content. But while many people employ some form of content curation, not everyone maximizes the benefits they can actually see from this strategy.

Let’s start at the beginning though for any newbies who are kick-starting their social media strategy with us!

Social media content generally comes in two forms: content you create and content you curate. The content you create is anything that drives people to your products, services or websites. It could be your latest blog post, promotion for an upcoming sale, your podcast, your videos, etc. In general, if you write, design or in any way create something, then it’s created content.

Curated content, on the other hand, is anything you share that is not created by you but is still beneficial to your audience. Content curation is finding, organizing and sharing relevant information to your audience with the intention of adding value.

That last piece is especially important for content curation. Well curated content is valuable to your audience, not just in its content, but also in your opinion or thoughts on that content. If you’re curating content well, you’re adding your own value to it.

When you consider the two different types of content, the benefit to curated content is clear. It takes far less time to gather curated content than to create content.

This is huge if you’re a busy solopreneur. We all know that creating content is time-consuming and when you’re running your own business and handling everything that comes with it, you might not have the time to create as much content as you want.

So what do you do when you have social media pages that need content and you don’t have the time to create enough content to keep those pages consistent?

Ding, ding, ding! You curate content!

Curating content saves you time and keeps your social media pages looking active and engaging. As an added bonus, you’re giving your audience the ability to learn from a diverse list of resources. They’ll be able to access a well-rounded view of your industry, because of you.

Curated content also breaks up the monotony of talking solely about you and your business.

We’ve said it before and we’ll say it again, no one wants to hear anyone talk about only themselves. Curating content diversifies social media content so that you’re not just speaking about you.

These are the most popular content curation benefits but there are actually a few more benefits. And these lesser-known benefits are actually the most important ones, the ones that will help you actually be recognized as an influencer and a thought leader in your space.

5 Surprising Benefits of Content Curation

1.Portrays you as a thought leader

It’s one thing to share other people’s content. It’s another thing to add your own thoughts, opinions and context to it. This makes it a unique fit for your audience and it helps to share someone else’s content in your own words and it can encourage a conversation.

Entrepreneur Rand Fishkin demonstrates this extremely well with this tweet. He shares news about Instagram, adds his own context and then makes it fit to his audience, Twitter followers, by talking about Twitter’s efforts in that area. The tweet curates content but includes his own thoughts and sparks conversation. That is how you establish yourself as...

The Future of Social Media Metrics

MeetEdgar — Tue, 23 Jul 2019 09:05:00 -0500

Check out the full post at https://meetedgar.com/blog/future-social-media-metrics/

Transcript:

Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success.

But now things are changing and the metrics everyone thought were important, may not matter as much.

Earlier this year, Instagram began experimenting with hiding like counts. While users will still be able to see their like counts, they won’t be displayed publicly. According to Instagram, “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.”

There’s no word on if this experiment will become permanent. However, another social media platform made a similar change that is seemingly permanent.

YouTube is changing how they show subscriber counts. YouTube will now show an abbreviated subscriber count for any channel with more than 1,000 subscribers. So, if an account has 4,378 subscribers, the subscriber number would show as 4.3k. YouTube creators will still be able to view their total subscribers in their YouTube creator studio.

These changes may seem small, but could they be the start of a tipping point into a social media world where, dare we say it, vanity metrics cease to exist?

Probably not.

Let’s face it, some brands and content creators will always care how many likes they receive and how many followers they amass. But hopefully, this can persuade more content creators to finally focus on the metrics that really matter.

What Happened To Social Media Marketing Metrics?

For years, marketers, entrepreneurs, and solopreneurs, focused on growing reach and engagement, which typically meant increasing their followers, likes and comments. At surface level, this isn’t a bad thing. Those metrics can indicate there’s an interest in your content and that you have a connection to your audience. But too many creators got blinded by the numbers. Many began to only focus on those numbers, instead of what those numbers were meant to represent.

Creators began scrambling to attract huge followings, obtain massive like counts and receive as many comments as possible. This led to many unethical tactics, like buying bots to automate likes or buying fake likes to make pages appear more influential.

All of these fake tactics lead to overinflated follower numbers and generic “Love your content!” comments, which don’t do anything to build a business. They also fail to highlight what content is great, what content doesn’t resonate or what an audience really wants to see from a creator.

How Should Content Creators Respond To These Changes?

So as platforms slowly shift away from focusing on followers and likes, the big question is, will these changes make any difference to how creators leverage social media to build their businesses?

First of all, it’s important to note that even though followers won’t see those metrics, the content creator will still be able to see their likes on Instagram and their total subscriber count on YouTube in their analytics dashboards. The exact metrics can be measured, but they won’t be as transparent to the world.

You can still share your content, measure your likes and track your subscriber counts. However, because people new to your content won’t see everything, they’re going to look for other indicators that you’re established and authoritative. Optimizing your content to promote authentic comments, conversations, and shares could show fans, followers, and strangers alike that your...

The Power of Small Audiences

MeetEdgar — Tue, 23 Jul 2019 09:00:00 -0500

Check out the full post at https://meetedgar.com/blog/small-audiences/

Transcript:

Is bigger always better?

If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach.

Social media influence is too often defined by how many people like your stuff.

But recent trends are signaling a change.

Instagram is experimenting with hiding like counts. YouTube is adjusting how they show subscriber counts. Even Mark Zuckerberg himself has said that Facebook is transitioning away from the Newsfeed into a “privacy-focused communications platform.”

It’s beginning to look like an audience of millions and thousands of likes aren’t necessary for social media success. And that should have you doing this…

You don’t need millions of followers to see success. You don’t have to solely focus on attracting more and more people to your content. You can start seeing results from your audience now!

Now we know what you’re thinking…

“You’re trying to tell us that it won’t matter how many followers we have?!”

The answer is yes and no. Confusing, right?

Take a deep breath cause we’re about to explain what that means. Spoiler alert! This is a good thing for you – no matter how many followers you have.

If you’re a content creator or you’re building a business, then you should always be looking to expand your reach. You will always want more people to know about you, your message or your business. If you want to grow, your audience will need to grow.

But growing your audience doesn’t necessarily mean that your business or content will grow with it.

Read that one more time.

Got it? Here it is once more for good measure.

Having a big audience doesn’t always translate into massive sales.

The key is to have an engaged audience. 100 engaged followers are much more valuable than 10,000 unengaged followers.

You can cultivate an engaged audience with any number of followers. In fact, it’s easier to to do this with a smaller audience.

So even if you have 97 Twitter followers, you might be in a better place to see results from your audience than someone with 9,700 followers!

Let’s take a look at the benefits of having a smaller audience and then we’ll talk about the steps you should take to amplify your engagement and deepen your connection with your active followers.

The Power of Smaller Audiences

Author and marketing expert Seth Godin might not have a small audience but he does understand the power of them. Seth believes in the “minimum viable audience” or focusing on the smallest market possible that you can adequately serve.

According to Seth, we can’t please everyone and we shouldn’t try to please everyone. We should focus on serving the right people because “when you seek to engage with everyone, you rarely delight anyone.” Your audience deserves to be delighted because delighted audiences keep following, trusting, coming back for more and they tell their friends.

Small audiences are powerful because it’s easier to connect with them personally and individually. You can truly get to know your audience, what they need, and how you can best serve them.

When we first started our Twitter chat, the #SoloBizChat last fall, we only had a handful of people joining in on our chat for the first weeks. This ended up being a huge opportunity for us because we’re able to get to know our audience, ask them questions and remember not only who they were, but the details of their businesses and their lives.

We were able to build a solid fanbase of people who loved our Twitter chat. Now, months later, our chat has grown but our original...