The Google Ads Podcast

How to Get Conversions with Effective Ad Copy (Winning Words)

Tue, 03 Feb 2026 04:00:00 -0600

Discover how to drastically improve your paid social and Google Ads copy with these seven actionable tips for incredible conversion copywriting. Learn the significance of using the right words to create relevance, specificity over fluff, addressing objections, and creating clear call-to-actions. Additionally, explore how microcopy can alleviate fears and contrast phrases can bring clarity and comfort. Implement these strategies and improve your ad campaigns today!

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

00:00 Introduction to Conversion Copywriting

00:39 Tip 1: Lead with the Buyer's Job

03:16 Tip 2: Use Specifics and Data

05:40 Tip 3: Address Objections and Pain Points

08:19 Tip 4: You + Outcome + When Formula

10:08 Tip 5: Result-Oriented CTAs

11:51 Tip 6: Effective Microcopy

14:22 Tip 7: Use Contrast Phrases

16:13 Conclusion and Final Tips

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Mastering Conversion Rate Optimization for Lead Generation

Mon, 26 Jan 2026 04:00:00 -0600

In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click experience and message match. Understand the importance of clear, fast-loading landing pages that are mobile-friendly and how to use creative effectively to attract qualified leads. Learn to optimize the conversion step itself by reducing form friction and implementing trust signals like reviews and testimonials. Finally, find out how to analyze and refine your approach using behavioral data to identify and fix bottlenecks in your lead generation process. If you're struggling with lead conversion rates, this video is for you.

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

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⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

00:00 Why Are We Not Getting Leads?
00:35 Optimizing Post-Click Experience
01:16 Crafting Effective Creative
01:54 Streamlining the Conversion Step
03:09 Building Trust with Social Proof
04:15 Analyzing and Improving Performance
04:49 Next Steps for Leads Help

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success

Wed, 21 Jan 2026 04:00:00 -0600

In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, and trust signals can drastically improve your conversion rates. Learn actionable tips like ensuring your landing page matches your ad, featuring relevant creatives, simplifying checkout, and using behavior data to identify leakage points. Watch to understand how to turn clicks into sales effectively.

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

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⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

00:00 Why Some E-commerce Ads Fail
00:47 Ensuring Message Match and Usability
01:52 Creative: Attracting the Right Audience
03:07 Simplifying the Purchase Process
03:46 Enhancing Credibility and Retargeting
04:51 Analyzing and Iterating for Better Performance
05:25 Steps to Improve Conversion Rates

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Essentials: Tips & Strategies

Tue, 16 Dec 2025 04:00:00 -0600

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad copy. Discover how tailoring your approach can drive meaningful clicks and conversions, and why it's crucial to work with an agency that understands your business needs. Whether you're a B2C e-commerce business or targeting specific demographics, these expert insights will help you maximize the effectiveness of your Google Ads.

FREE DOWNLOAD | Google Ads for Lead Generation: https://sol8.com/download-google-ads-...

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

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⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

00:00 Common Google Ads Challenges

00:37 Crafting Effective Ad Copy

02:05 Targeting the Right Audience

03:20 Optimizing Ad Schedules

04:21 The Power of A/B Testing

06:22 Choosing the Right Agency

08:08 Have Questions?

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

Mon, 08 Dec 2025 04:00:00 -0600

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart moves, triaging the problem, and following a systematic order of operations for effective optimization. Learn how to identify the cause of low traffic, poor conversion rates, and irrelevant leads. Hannah also explains how to perform clean A/B testing to validate changes and achieve real results. This episode is essential for anyone looking to enhance landing page performance and ROI from paid ads.

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

00:00 Introduction to Landing Page Optimization

00:53 Identifying the Core Issues

02:47 Order of Operations for Fixing Issues

06:04 Running Effective A/B Tests

08:25 Conclusion and Recap

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Master Landing Page SEO | Quick Fixes for Traffic and Conversions

Tue, 25 Nov 2025 04:00:00 -0600

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more understandable for search engines and AI systems. Key topics include the importance of clean URLs, internal linking, canonical tags, and maintaining semantic coverage. We also cover traditional SEO elements like title tags and meta descriptions, and how to align your page content to match search intent. Follow our steps to see faster indexing, better ranking, and increased visibility.

00:00 Introduction: Overcoming Landing Page Challenges

01:16 Understanding Search Intent

02:54 Structuring Your Page for Machines

06:01 The Importance of Schema Markup

07:23 SEO Basics and AI Evolution

09:00 Advanced SEO Practices

10:09 Conclusion and Next Steps

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

Wed, 19 Nov 2025 04:00:00 -0600

Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually test and optimize your pages with tools like Microsoft Clarity. Discover actionable tips to enhance headline relevance, improve form interactions, and effectively use social proof to boost your conversion rates. Follow these best practices and transform your landing pages today!

00:00 Introduction to Optimizing Landing Pages

00:48 Nailing the Message Match

02:00 Effortless Landing Page Conversions

03:40 Testing and Learning

05:03 Recap and Final Tips

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

🖥️ Keep in mind that the digital marketing industry (and the Google Ads platform especially) is continually evolving in tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

From 3% to 30% Conversions: The Strategies You’re Not Using

Wed, 01 Oct 2025 04:00:00 -0600

Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mistakes businesses make that are costing them conversions. They also share how simple, data-backed testing strategies and landing page optimizations can unlock 25–30%+ conversion rates. If you're running Google Ads, Facebook Ads, or any kind of paid media and you're not seeing ROI, this is the video you need!

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

eCommerce Success with Demographic-Focused Creatives

Fri, 19 Sep 2025 13:00:00 -0600

Paid Social Managers Emily Hlavac and Emma Nold share real case studies of eCommerce clients who had success by tailoring their creatives and user experience based on demographics. They also share why generic ads fail, how to create highly specific messages that speak directly to each audience's unique pain points and triggers, and how to expand into new demographics. Watch this video now.

Chapters:

00:00:00 - The Value of Demographic-Specific Creatives
00:00:43 - Case Study: A Health & Wellness Client's Segmented Campaigns
00:01:21 - Using Audience Research & First-Party Data to Identify Pain Points
00:02:40 - Strategy: Expanding into New Demographics with Creative
00:03:22 - Case Study: Repositioning a Fashion Brand for a Younger Audience
00:04:47 - Adopting a "Test and Learn" Approach for Creatives
00:06:05 - Aligning the Post-Click Experience with Ad Creative
00:06:56 - Balancing Demographic Relevance with Brand Identity

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

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⬇️️ You can find us here ⬇️️:

Website
Solution 8 on X
Solution 8 on Instagram
Solution 8 on Facebook
Solution 8 on LinkedIn

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Meta Ads Automation Problem: When Algorithms Fail Your Strategy

Sat, 13 Sep 2025 09:30:00 -0600

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads automation limits and how to strategically combine it with precise, human-led targeting and creative control so you can connect with diverse audiences and avoid wasting ad spend.

Chapters:

00:00:00 - Intro
00:00:51 - Over-reliance on algorithms limits creative tailoring and marketer control.
00:01:50 - An Advantage+ campaign skewed its budget to wrong audience.
00:03:13 - Use Advantage+ campaigns as a supplementary, catch-all approach.
00:04:05 - Create audiences based on core targets and purchasing triggers.
00:05:13 - Measure bottom-of-funnel results and also creative engagement metrics.
00:06:15 - Avoid audience expansion features to prevent audience cannibalization.

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website
Solution 8 on X
Solution 8 on Instagram
Solution 8 on Facebook
Solution 8 on LinkedIn

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Generic Creatives: The Silent Killer of Your Ad Performance

Thu, 11 Sep 2025 04:00:00 -0600

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client.

Chapters:

0:00 - Introduction
0:27 - Why Generic Creatives Kill Ad Performance
2:49 - How to Track Creative Performance Across Platforms
4:21 - How Different Age Demographics Respond to Ads
7:31 - Case Study: The Power of Segmented Creatives

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website
Solution 8 on X
Solution 8 on Instagram
Solution 8 on Facebook
Solution 8 on LinkedIn

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients

Mon, 01 Sep 2025 04:00:00 -0600

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads!

Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framework for upselling, and set communication boundaries for stronger, more profitable client relationships.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn:

/ brcaranto

Chapters:

0:00 Intro
0:23 Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients
2:17 Showing Leadership in Client Projects
3:57 Upselling Additional Services (Without Being "Salesy")
6:12 Handling Difficult Clients Who Disrespect Communication Boundaries

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website
Solution 8 on X
Solution 8 on Instagram
Solution 8 on Facebook
Solution 8 on LinkedIn

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)

Fri, 22 Aug 2025 05:00:00 -0600

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownership, going silent, and not setting expectations about ad performance.

Learn actionable strategies for communication, proactive problem-solving, and using smart tools to build unbreakable client relationships and keep them happy long term!

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn:

/ brcaranto

Related videos:

💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence:

• 💣 Client Management Tips: How to Win Back ...

🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success:

• 🚀 Client Management Basics: Onboarding Cli...

✅ To-Dos on Your First Call With a New Client:

• ✅ To-Dos on Your First Call With a New Client

🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:

• 🔥 Google Ads Management: Dealing with Frus...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective Clien...

🔥 The Most Important Conversations To Have With Lead Gen Clients:

• 🔥 The Most Important Conversations To Have...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website
Solution 8 on X
Solution 8 on Instagram
Solution 8 on Facebook
Solution 8 on LinkedIn

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

Wed, 20 Aug 2025 04:00:00 -0600

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarify the role of prospecting & remarketing for lead generation accounts. Watch the video now.

Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below.

Want to read the blog version of this? https://sol8.com/google-meta-ads/

Related videos:

💰 Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!): https://www.youtube.com/watch?v=DsKyZU3hdRk
💣 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach: https://www.youtube.com/watch?v=VZW-1f5_JjY
💰 Why Meta Ads Is Critical for Increasing Google Ads Success: https://www.youtube.com/watch?v=SIgASU_5Gcw
💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: https://www.youtube.com/watch?v=p9hMI6-Npio

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

Learn actionable strategies for communication, proactive problem-solving, and using smart tools to build unbreakable client relationships and keep them happy long term!

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn: ⬇ / brcaranto

🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success

✅ To-Dos on Your First Call With a New Client

🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:

🤝 What We've Learned About Effective Client Management:

🔥 The Most Important Conversations To Have With Lead Gen Clients:

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website
Solution 8 on X
Solution 8 on Instagram
Solution 8 on Facebook
Solution 8 on LinkedIn

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)

Sun, 10 Aug 2025 04:00:00 -0600

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels.

Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below.

Related videos:

💰 Why Meta Ads Is Critical for Increasing Google Ads Success:

• 💰 Why Meta Ads Is Critical for Increasing ...

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

• 💸 Meta Ads Case Study: Doubling ROAS in 2 ...

💸 How to Run Advantage+ Shopping Campaigns for Success:

• 💸 How to Run Advantage+ Shopping Campaigns...

🔥 Measure Your Campaign Success Beyond ROAS:

• 🔥 Measure Your Campaign Success Beyond ROAS

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

How to Fix Low Click-Through Rates With Your Creatives

Fri, 08 Aug 2025 04:00:00 -0600

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips on how to create scroll-stopping ads that stand out, engage your audience, and drive clicks. Watch this video now.

Related videos:

🚀 How to Build Brand-Aligned Creatives That Help Scale Campaigns:

• 🚀 How to Build Brand-Aligned Creatives Tha...

Creative Requirements for Meta Ads:

• Creative Requirements for Meta Ads

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization :

• 🚀 Meta Ads Campaign Structure Part 2: Crea...

🚀 Creatives and AI: The Future of Digital Marketing?

• 🚀 Creatives and AI: The Future of Digital ...

🌟 The 5 Golden Rules for Building Creative for Google Ads:

• 🌟 The 5 Golden Rules for Building Creative...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

How to Build Brand-Aligned Creatives That Help Scale Campaigns

Wed, 06 Aug 2025 04:00:00 -0600

Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with your audience beyond just product features, and finding your unique competitive edge to stand out. They cover optimizing for different ad placements, leveraging your core values, and why testing is your best friend in digital marketing.

Related videos:

Creative Requirements for Meta Ads :

• Creative Requirements for Meta Ads

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization :

• 🚀 Meta Ads Campaign Structure Part 2: Crea...

🚀 Creatives and AI: The Future of Digital Marketing?

• 🚀 Creatives and AI: The Future of Digital ...

🌟 The 5 Golden Rules for Building Creative for Google Ads:

• 🌟 The 5 Golden Rules for Building Creative...

0:00 Intro

0:21 How to Build Brand-Aligned Creatives That Help Scale Campaigns

5:45 Creating emotional connection in your creatives

7:04 Think about competitor advantage

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Boost Google Ads Conversions with Message Match

Tue, 15 Jul 2025 04:00:00 -0600

Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a seamless user journey that boosts quality score, lowers costs, and turns clicks into customers.

Related videos:

💰 Copywriting Made Faster & Smarter with Google Gemini Advanced:

• 💰 Copywriting Made Faster & Smarter with G...

✍️ Meta Ads Copywriting Guide | Part 1:

• ✍️ Meta Ads Copywriting Guide | Part 1

✍️ Meta Ads Copywriting Guide | Part 2:

• ✍️ Meta Ads Copywriting Guide | Part 2

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🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The Google Ads Mistake You're Making (That's Costing You a Fortune)

Sun, 13 Jul 2025 04:00:00 -0600

Are your Google Ads clicks costing you a fortune without conversions? Discover the mistake that’s often overlooked: a poor ad-to-landing page match! In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share why this hurts your Quality Score, drains your budget, and how perfect relevance gets you more sales. Watch the video now.

Related videos:

💰 Copywriting Made Faster & Smarter with Google Gemini Advanced:

• 💰 Copywriting Made Faster & Smarter with G...

💰 Top of Funnel Strategies: Audience Targeting for New Businesses:

• 💰 Top-of-Funnel Strategies: Audience Targe...

💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro:

• 💰 Boost ROI: Using KPIs to Diagnose Meta &...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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/ solutions_8

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/ solutions8llc

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence

Fri, 11 Jul 2025 04:00:00 -0600

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share valuable insights to help boost your client management skills.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn:

/ brcaranto

Related videos:

🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success:

• 🚀 Client Management Basics: Onboarding Cli...

✅ To-Dos on Your First Call With a New Client:

• ✅ To-Dos on Your First Call With a New Client

🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:

• 🔥 Google Ads Management: Dealing with Frus...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective Clien...

🔥 The Most Important Conversations To Have With Lead Gen Clients:

• 🔥 The Most Important Conversations To Have...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Client Management Basics: Onboarding Clients & Setting Expectations For Success

Wed, 09 Jul 2025 04:00:00 -0600

Our Account Manager, Tressy Dsouza, reveals her approach to onboarding new clients. With our Marketing Director, Bryan Caranto, Tressy also shares how to set clear performance expectations, adapt your communication style to different client personalities and technical levels, and ensure long-term client satisfaction from day one.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn:

/ brcaranto

Related videos:

✅ To-Dos on Your First Call With a New Client:

• ✅ To-Dos on Your First Call With a New Client

🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:

• 🔥 Google Ads Management: Dealing with Frus...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective Clien...

🔥 The Most Important Conversations To Have With Lead Gen Clients:

• 🔥 The Most Important Conversations To Have...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Client Communication Tips on Boundaries, Updates & Tough Conversations

Wed, 02 Jul 2025 04:00:00 -0600

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results aren't aligning. Watch this video now.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn:

/ brcaranto

Related videos:

💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence:

• 💣 Client Management Tips: How to Win Back ...

🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success:

• 🚀 Client Management Basics: Onboarding Cli...

✅ To-Dos on Your First Call With a New Client:

• ✅ To-Dos on Your First Call With a New Client

🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:

• 🔥 Google Ads Management: Dealing with Frus...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective Clien...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Is The Marketing Funnel DEAD in 2025?

Tue, 24 Jun 2025 04:00:00 -0600

With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel, how long you should run L1 (awareness) video ads, and effective ad strategies for accounts with smaller budgets ($1,000 to $2,000). Watch this video now.

Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.

The viewer's question is from this video:

• 💣 Quick Guide on the Meta Ads L0, L1, L2, ...

Related videos:

💰 Top of Funnel Strategies: Audience Targeting for New Businesses:

• 💰 Top-of-Funnel Strategies: Audience Targe...

💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics:

• 💰 Master Your Marketing Funnel: Budget All...

✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:

• ✅ The Best Way to Track Shopify Sales for ...

💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro:

• 💰 Boost ROI: Using KPIs to Diagnose Meta &...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Top-of-Funnel Strategies: Audience Targeting for New Businesses

Fri, 20 Jun 2025 04:00:00 -0600

Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who already know you, and the best ways to build your audience from scratch to turn viewers into loyal customers.

Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.

The viewer's question is from this video:

• 💣 Quick Guide on the Meta Ads L0, L1, L2, ...

Related videos:

💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics:

• 💰 Master Your Marketing Funnel: Budget All...

✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:

• ✅ The Best Way to Track Shopify Sales for ...

💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro:

• 💰 Boost ROI: Using KPIs to Diagnose Meta &...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, & Key Metrics

Thu, 05 Jun 2025 04:00:00 -0600

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results.

Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.

The viewer's question is from this video:

• 💣 Quick Guide on the Meta Ads L0, L1, L2, ...

Related videos:

🧐 Using the Same Meta Pixel for Different Ad Accounts:

• 🧐 Using the Same Meta Pixel for Different ...

🧐 Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?

• 🧐 Meta Ads Optimization: Should You Enable...

✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads:

• ✅ The Best Way to Track Shopify Sales for ...

💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro:

• 💰 Boost ROI: Using KPIs to Diagnose Meta &...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

How to Analyze Low-Performing Search Terms Beyond the Google Ads Dashboard

Sat, 24 May 2025 04:00:00 -0600

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.

Connect with our Google Ads experts here:

John Moran:

/ johnmorangads

Dean Largaespada:

/ deanlargaespada

Melissa Nodding:

/ melissanodding

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

💰 Reducing Customer Acquisition Costs (Case Study Breakdown)

Sat, 17 May 2025 04:00:00 -0600

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.

Related videos:

💰 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

• 💰 Boost ROI: Using KPIs to Diagnose M...

💣 Free Media Efficiency Ratio (MER) Tracker Sheet:

• 💣 Free Media Efficiency Ratio (MER) T...

💣 The Key Performance Indicators (KPIs) You Should Share to Clients:

• 💣 The Key Performance Indicators (KPI...

📊 The KPI For Measuring Brand Lift:

• 📊 The KPI For Measuring Brand Lift

📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content:

• 📊 The Most Important Marketing KPI Yo...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Custom Labels in Google Ads: Activation Time, Using Multiples & What If Product Titles Change?

Mon, 12 May 2025 04:00:00 -0600

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.

Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

Thu, 08 May 2025 04:00:00 -0600

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now.

Related videos:

💣 Free Media Efficiency Ratio (MER) Tracker Sheet:

• 💣 Free Media Efficiency Ratio (MER) T...

💣 The Key Performance Indicators (KPIs) You Should Share to Clients:

• 💣 The Key Performance Indicators (KPI...

📊 The KPI For Measuring Brand Lift:

• 📊 The KPI For Measuring Brand Lift

📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content:

• 📊 The Most Important Marketing KPI Yo...

0:00 Intro

0:18 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

1:45 Version 1: Calculating ad spend based on set Average Order Value (AOV) and Cost Per Acquisition (CPA)

3:13 Version 2: Works from a set budget to determine the cost distribution needed to meet revenue goals

6:26 Solving AOV and CAC issues

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools Like Grok

Sat, 26 Apr 2025 04:00:00 -0600

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

🚀 The Future of Marketing with AI: Tools to Look Out for in 2025:

• 🚀 The Future of Marketing with AI: To...

🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados:

• 🚀 Tool to Watch out for: Vizly | The ...

🤖 AI in Google Ads: Is It Right for Your Business?

• 🤖 AI in Google Ads: Is It Right for Y...

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:

• 💰 Google Ads Strategy Using AI To Out...

0:00 Intro

0:39 Google Ads Aficionados Insights on Generative AI in Performance Max & AI Tools like Grok

3:28 The issue of asset control

10:32 Grok: The smartest AI in the world?

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Attribution Settings Explained | Part 2

Thu, 24 Apr 2025 04:00:00 -0600

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.

Watch Part 1 here:

• 💣 Google Ads Attribution Settings Exp...

Related videos:

🔥 John’s Recommended Multi-Touch Attribution Tool:

• 🔥 John’s Recommended Multi-Touch Attr...

❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023:

• ❌ Google Is Phasing Out 4 Attribution...

🔥 John’s Recommended Multi-Touch Attribution Tool:

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🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool:

• 🚀 Unlocking Your Marketing Success: W...

🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max:

• 🔥 How to Solve the Google Ads Attribu...

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

0:00 Intro

0:35 Google Ads Attribution Settings Explained | Part 2

3:13 Using a secondary conversion action in a custom goal

6:52 Attribution is still a big issue

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Attribution Settings Explained | Part 1

Wed, 16 Apr 2025 04:00:00 -0600

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023:

• ❌ Google Is Phasing Out 4 Attribution...

🔥 John’s Recommended Multi-Touch Attribution Tool:

• 🔥 John’s Recommended Multi-Touch Attr...

🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool:

• 🚀 Unlocking Your Marketing Success: W...

🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max:

• 🔥 How to Solve the Google Ads Attribu...

0:00 Intro

0:52 Google Ads Attribution Models Explained Part 1

4:51 Other factors to consider which attribution model to use

9:02 Checking metrics to scale campaigns

15:03 Lead gen conversion windows

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💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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/ solutions_8

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/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Copywriting Made Faster & Smarter with Google Gemini Advanced

Fri, 11 Apr 2025 04:00:00 -0600

Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

0:00 Intro

0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced

5:08 Google Gemini Deep Research

9:49 Custom AI Agents

16:11 Scaling Google Shopping Ads with automation

20:45 Negative keywords for PMax

Related videos:

💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:

• 💣 Google Ads Copy Hack Using Google N...

🔥 Proven Method to Evaluating Ad Copy for Success:

• 🔥 Proven Method to Evaluating Ad Copy...

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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/ solutions_8

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/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads News on Removing Video Action Campaigns & Penalizing Misleading Pages

Wed, 09 Apr 2025 04:00:00 -0600

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

Colby Doyle:

Glen Wilson:

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

💣 Google Ads Update Reaction: Video Action Campaigns Are Being Upgraded to Demand Gen?!

• 💣 Google Ads Update Reaction: Video A...

💰 Should You Use a Dedicated Landing Page?

• 💰 Should You Use a Dedicated Landing ...

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🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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/ solutions_8

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/ solutions8llc

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Fri, 28 Mar 2025 04:00:00 -0600

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:

• ✅ Digital Marketing Basics Part 1: Un...

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

🔥 Measure Your Campaign Success Beyond ROAS:

• 🔥 Measure Your Campaign Success Beyon...

How to Measure Success in Google Ads:

• How to Measure Success in Google Ads

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):

• 💣 The Secret to Google Ads Success: M...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

0:00 Intro

0:38 Digital Marketing Basics Part 2: Understanding Return on Ad Spend

4:03 In-platform metrics are lies

8:08 Usama’s biggest red flag when doing an account audit

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

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X: https://x.com/solutions_8

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/ solutions_8

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/ solutions8llc

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV

Fri, 21 Mar 2025 04:00:00 -0600

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

🚀 Mastering Digital Marketing Metrics: What to Focus On:

• 🚀 Mastering Digital Marketing Metrics...

💸 Why You Should Not Rely on In-App Metrics:

• 💸 Why You Should Not Rely on In-App M...

🔥 Measure Your Campaign Success Beyond ROAS:

• 🔥 Measure Your Campaign Success Beyon...

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):

• 💣 The Secret to Google Ads Success: M...

0:00 Intro

0:41 Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV

4:47 Benchmarking metrics

10:16 Knowing your growth-defining metric

11:30 Projecting profitability

19:57 Metrics and strategies to focus on

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

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/ solutions_8

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/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?

Wed, 19 Mar 2025 04:00:00 -0600

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.

Related videos:

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• ✅ The Best Way to Track Shopify Sales...

💸 How to Run Advantage+ Shopping Campaigns for Success:

• 💸 How to Run Advantage+ Shopping Camp...

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

• 💸 Meta Ads Case Study: Doubling ROAS ...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

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X: https://x.com/solutions_8

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/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The Future of Marketing with AI: Tools to Look Out for in 2025

Fri, 14 Mar 2025 04:00:00 -0600

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing.

In this video, Usama, Colby, and Glen share promising AI tools marketers can use to enhance processes, automate research, and streamline content production. They also discuss the competitive advantage that can result in the early adoption of AI tools and other benefits. Watch this video to learn more.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

Colby Doyle:

Glen Wilson:

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

Related videos:

🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados

🤖 AI in Google Ads: Is It Right for Your Business?

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors

0:00 Intro

0:44 The Future of Marketing with AI: Tools to Look Out for in 2025

5:44 OpenAI Sora and Google Veo 2

9:38 Creating creatives with the use of AI

12:06 Will AI tools replace marketers?

14:00 The competitive advantage of adopting AI

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Is CPC Capping Right for Your Google Ads Campaign?

Fri, 28 Feb 2025 04:00:00 -0600

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, and Glen recommend to generate demand depending on your budget, and more. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Related videos:

💣 Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs:

• 💣 Google Ads Standard Shopping With P...

💰 How to Lower Your Google Ads CPC:

• 💰 How to Lower Your Google Ads CPC

💸 Why You Should Not Rely on In-App Metrics:

• 💸 Why You Should Not Rely on In-App M...

0:00 Intro

0:39 Is CPC Capping Right for Your Google Ads Campaign?

2:50 At what point should you control the CPC?

4:32 Understanding Google's algorithm

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The Best Product and Market Research Tool for Google Ads

Fri, 07 Feb 2025 04:00:00 -0600

Learn about the best product and market research tool within Google Merchant Center.

Frank Schaefer, one of our dedicated Account Managers, shares a valuable tool in Google Merchant Center called the Best Sellers Report. He explains how to access this tool and how he uses it. Frank emphasizes its usefulness for product research, brand expansion, and trend analysis. Watch this video to learn about the Best Sellers Report tool and how you can use it to make informed decisions to help your business succeed.

About the best sellers report: https://support.google.com/merchants/...

Connect with Frank on LinkedIn:

/ frankjschaefer

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Creative Requirements for Meta Ads

Tue, 04 Feb 2025 04:00:00 -0600

Are you struggling to maintain engagement and performance with your Meta Ads campaigns? The secret lies in understanding creative requirements. In this video, our Meta Ads Account Manager, Nick Ewing, shows you how to create high-performing and long-lasting ad content for the Meta Ads platform.

Nick breaks down:

The importance of constantly refreshing your creative content
How to maximize raw footage to create multiple ad variations
Optimal content sizes for different placements (1x1, 4x5, 9x16, and more)
Strategies for working effectively with clients on content creation
The power of continuous testing to find winning creatives

Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Guide on How to Switch From Performance Max to Standard Shopping

Fri, 31 Jan 2025 04:00:00 -0600

In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget, other campaigns to create, etc. Watch this video now to learn how he leverages Performance Max to catapult the Standard Shopping campaigns to success.

Related videos:

🚀 Why I'm Moving Customers OFF of Performance Max:

• 🚀 Why I'm Moving Customers OFF of Per...

💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:

• 💣 Using Only Target ROAS Bidding for ...

💰 Google Ads Success From Performance Max to Standard Shopping:

• 💰 Google Ads Success From Performance...

💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping:

• 💰 How We Doubled Revenue in Two Month...

🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:

• 🔥 Google Ads Strategy: Hypersegmentat...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Maximizing ROAS: How to Navigate Google’s CPC Strategy

Tue, 28 Jan 2025 04:00:00 -0600

This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and scale efficiently. A case study on a high-end Persian rug store highlights the limitations of Google Ads for local businesses, with experts suggesting localized Meta campaigns, geo-fencing, and high-visual outreach as better alternatives. The key takeaway: understanding Google’s bidding behavior is crucial for maximizing ad performance and exploring multi-channel strategies.

Chapters:

00:00 Introduction to ROAS and CPC

00:42 Leveraging CPC for Better Performance

01:36 Case Studies and Examples

02:21 Manual vs Automated Bidding

04:08 Challenges in Tracking and Attribution

05:03 Local Campaign Strategies

05:57 Optimizing for High-Value Items

06:48 Proposed Solutions and Recommendations

08:46 Conclusion and Final Thoughts

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

When to Avoid Running Performance Max Campaigns

Fri, 24 Jan 2025 04:00:00 -0600

This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real business health—profitability and growth. The discussion highlights PMAX’s limits for expansion, the importance of third-party attribution, and why agencies should educate clients before making disruptive changes. The key takeaway? Success isn’t about ROAS—it’s about actual profit.

Chapters:

00:00 Introduction: Reflecting on Pre-PMAX Strategies

00:34 Educate Before You Disrupt: Client Communication

00:44 Performance Max vs. Standard Shopping

01:15 The Importance of Client's Bank Account Health

01:42 Challenges with Performance Max

02:46 Case Study: Agency Performance Evaluation

04:28 Measuring Business Health Over ROAS

06:35 Benchmarking and Scaling Strategies

This is a clip from one of our You vs. Google Mastermind.

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👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Lead Generation Campaign Strategy to Increase Conversions

Tue, 21 Jan 2025 04:00:00 -0600

Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share how to run the strategy and the key to making it work. Watch this Curry, Cheese, and Vegemite episode now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:

• 💣 Google Ads Lead Generation Problems...

🔥 The Most Important Conversations To Have With Lead Gen Clients:

• 🔥 The Most Important Conversations To...

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:

• 💰 Google Ads Strategy Using AI To Out...

🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1:

• 🧐 What to Do if Your Google Ads Campa...

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🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

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/ solutions8llc

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/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Conversion Tracking Problems & How to Deal With Them - Part 2

Fri, 17 Jan 2025 04:00:00 -0600

Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conversion tracking and one unique issue Usama recently encountered. They then discuss the importance of tracking correct data, how to do so, and how to use that data to optimize your campaigns.

They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Related videos:

🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados

🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding

🤖 AI in Google Ads: Is It Right for Your Business?

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors

Guide to Google Ads Bidding Strategies:

• Guide to Google Ads Bidding Strategies

0:00 Intro

0:38 Google Ads Conversion Tracking Problems & How to Deal With Them

1:15 Artificial General Intelligence (AGI) forecast for 2025

4:01 The importance of tracking

5:09 The fundamentals of tracking lead gen ads

10:31 When should you optimize to automated bidding strategies

13:12 Keyword strategy tips

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🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Conversion Tracking Problems & How to Deal With Them - Part 1

Tue, 14 Jan 2025 04:00:00 -0600

They also talk about the future of AI and the possible changes it can make for data analysis and the future of marketing with AI in 2025. Watch the video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Related videos:

🚀 Tool to Watch out for: Vizly | The Google Ads Aficionados

🚀 Quick Guide on Keyword Strategy for Low Target ROAS Bidding

🤖 AI in Google Ads: Is It Right for Your Business?

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors

Guide to Google Ads Bidding Strategies:

• Guide to Google Ads Bidding Strategies

0:00 Intro

0:38 Google Ads Conversion Tracking Problems & How to Deal With Them

1:15 Artificial General Intelligence (AGI) forecast for 2025

4:01 The importance of tracking

5:09 The fundamentals of tracking lead gen ads

10:31 When should you optimize to automated bidding strategies

13:12 Keyword strategy tips

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

/ solutions-8

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Tool to Watch out for: Vizly | The Google Ads Aficionados

Fri, 10 Jan 2025 04:00:00 -0600

In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados talk about the incredible tool developed by a former NASA engineer that can help you streamline campaign insights. The tool can process large data sets and generate insights without requiring complex technical skills. They also talk about how AI is changing data analysis for marketers, the future of marketing with AI, and the Black Friday sales madness worldwide. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

0:00 Intro

1:02 Tool to Watch out for: Vizly | The Google Ads Aficionados

4:29 The future of AI in the world of digital marketing

8:11 Shopify Black Friday realtime sales

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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Website: https://sol8.com/

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Instagram:

Facebook:

LinkedIn:

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

DOJ vs. The Google Search Monopoly | The Google Ads Aficionados

Tue, 07 Jan 2025 04:00:00 -0600

As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the future of digital advertising. Watch this episode of Curry, Cheese, and Vegemite now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

0:00 Intro

1:02 DOJ vs. The Google Search Monopoly

2:51 Google’s monopoly extends to the Display Network

6:52 Tool that helps with fraud detection

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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Website: https://sol8.com/

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Post-holiday Marketing Success: How to Stay Relevant and Boost Sales After the Holiday Season

Fri, 03 Jan 2025 04:00:00 -0600

If you're struggling with what steps to take now that the sales and promotions have wound down, Ari and Priyanka are here to reveal how to start the year right to achieve post-holiday marketing success. Watch this video now.

In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, share strategies to stay relevant and connect with their audience after the holiday season. They emphasize the power of creating genuine connections rather than just giving discounts. Focusing on emotional engagement, staying consistent on social media, offering personalized follow-ups, and embracing authentic content are some tips they share to help create loyal advocates and help your business succeed.

Connect with Ari on LinkedIn:

/ aripaulinsocial

Connect with Priyanka on LinkedIn:

/ priyanka-lakha-642394130

Related videos:

🔥 The Power of Social Media in Paid Advertising:

• 🔥 The Power of Social Media in Paid A...

💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns:

• 💰 Tips to Boost Your Holiday Sales Wi...

💸 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale:

• 💸 The Google Ads Aficionados: Google ...

0:00 Intro

0:21 Post-holiday Marketing Success: How to Stay Relevant and Boost Sales After the Holiday Season

3:21 Don't become a "discount brand"

6:19 Relatable and affordable content

8:41 How often should you update your product/service photos?

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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Website: https://sol8.com/

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Facebook:

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale

Tue, 31 Dec 2024 04:00:00 -0600

If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

Colby Doyle:

Glen Wilson:

/ glenmwilson

0:00 Intro

1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale

2:47 Get the basics right

5:45 Prime the audience early

9:27 Portfolio Bid and Budget Strategy

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

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Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The Power of Social Media in Paid Advertising

Fri, 27 Dec 2024 04:00:00 -0600

Explore the importance of social media with your paid ads strategy. Ari and Priyanka talk about why social media is necessary for businesses to connect with their audience and provide value beyond promotional offers. Watch this video now.

In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, discuss that while paid ads can give you immediate sales, social media has the power to create long-term relationships with customers and eventually build a community around your product. They also discuss the misconceptions about running social media with paid ads, the challenges with effective messaging, how consistency can boost your brand’s reputation, and more. Discover how integrating social media can boost your brand awareness and drive long-term success.]

Connect with Ari on LinkedIn:

/ aripaulinsocial

Connect with Priyanka on LinkedIn:

/ priyanka-lakha-642394130

Related videos:

🚀 Mastering Digital Marketing Metrics: What to Focus On:

• 🚀 Mastering Digital Marketing Metrics...

🔥 John’s Recommended Multi-Touch Attribution Tool:

• 🔥 John’s Recommended Multi-Touch Attr...

💣 Never Waste Any of Your Content With This Hack:

• 💣 Never Waste Any of Your Content Wit...

0:00 Intro

0:32 The Power of Social Media in Paid Advertising

2:30 The challenge of effective messaging on social media

4:18 Using social media to build a community

7:14 Nurturing customer relationships for long-term success

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy

Tue, 24 Dec 2024 04:00:00 -0600

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran’s Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.

John Moran’s LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...

Related videos:

💣 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns:

• 💣 New Strategy for Google Ads Perform...

🚀 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing:

• 🚀 Google Ads Aficionados: ChatGPT Sea...

0:00 Intro

1:02 The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy

3:03 Shopping Feeder strategy breakdown

4:08 Successful results with the Shopping Feeder strategy and similar strategies

6:14 Google recommendations on running PMax with other campaigns

8:05 Running YouTube campaigns with PMax

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach

Sat, 21 Dec 2024 04:00:00 -0600

Learn the Meta Ads L0, L1, L2, and L3 approach in this quick guide with Colby, Nick, and Jonathan. Discover how to build each funnel stage effectively, target the right audience, and optimize your creative strategies to boost revenue. Our Meta Ads experts also reveal tips for catering your messaging at each funnel stage.

Learn more about the Meta Ads L0, L1, L2, & L3 Approach here:

💰 Meta Ads New Strategy: L0 Approach:

• 💰 Meta Ads New Strategy: L0 Approach

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

0:00 Intro

0:12 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach

1:33 L1- Top of Funnel

8:47 L2 - Middle of Funnel

11:02 L3 - Bottom of Funnel

13:47 General tips for effective messaging at each funnel stage

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

Tue, 17 Dec 2024 04:00:00 -0600

Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities.

Related videos:

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:

• 💰 Google Ads Strategy Using AI To Out...

💣 The Best ChatGPT Prompt You're Not Using:

• 💣 The Best ChatGPT Prompt You're Not ...

💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT:

• 💣 Google Ads Copy Hack Using Google N...

0:00 Intro

0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing

4:51 Challenging Google’s search monopoly

6:15 Perplexity vs. ChatGPT

7:23 What you should be aware of as an advertiser

11:21 User profile-based targeted ads

15:08 The possible shift into content and the legal concerns about AI

18:01 Impact of AI on big vs. niche websites

19:10 Monetization and shared revenue models in AI platforms

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

Fri, 13 Dec 2024 04:00:00 -0600

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."

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Related videos:

✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators:

• ✅ Google Ads and Meta Ads Management:...

⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:

• ⏳ The Importance of Analyzing Your Go...

💰 Why Meta Ads Is Critical for Increasing Google Ads Success:

• 💰 Why Meta Ads Is Critical for Increa...

0:00 Intro

0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

3:39 Case study

6:09 Promising initial results

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#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads

Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales

Tue, 10 Dec 2024 04:00:00 -0600

Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.

Related videos:

💰 Google Ads Black Friday Cyber Monday Strategies & Results:

• 💰 Google Ads Black Friday Cyber Monda...

💰 Black Friday Google Ads Preparation:

• 💰 Black Friday Google Ads Preparation

🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:

• 🛒 Black Friday Tips & How to Set up P...

0:00 Intro

0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales

1:59 Running email generation campaigns

5:09 Lead generation campaign format example

6:09 Ad budget structure

10:04 Creative tips for Black Friday and Cyber Monday

13:10 Strategies for evergreen ads

17:03 Additional sales tactics for Black Friday and Cyber Monday

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Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs

Fri, 06 Dec 2024 04:00:00 -0600

Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.

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Related videos:

💰 How to Lower Your Google Ads CPC:

• 💰 How to Lower Your Google Ads CPC

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⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:

• ⏳ The Importance of Analyzing Your Go...

💰 Meta Ads New Strategy: L0 Approach:

• 💰 Meta Ads New Strategy: L0 Approach

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

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--------------------------------------------------

Free Media Efficiency Ratio (MER) Tracker Sheet

Tue, 29 Oct 2024 04:00:00 -0600

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.

Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...

0:00 Intro

0:16 Free Media Efficiency Ratio (MER) Tracker Sheet

6:10 Calculating profitability using COGS

13:38 Using Datadrew

17:51 RFM segments on Datadrew

22:00 Using the MER tracker for client presentations

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ABO Approach for Successful Meta Ads Campaigns

Fri, 25 Oct 2024 04:00:00 -0600

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads.

👉 This video is from our You vs. Google Mastermind.

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Related videos:

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💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:

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0:00 Intro

0:28 ABO Approach for Successful Meta Ads Campaigns

5:07 Analyzing Meta Ads strategy metrics

8:29 Growth in Amazon and Shopify sales and subscribers

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Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators

Tue, 22 Oct 2024 04:00:00 -0600

Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.

Related videos:

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• 🔥 Google Ads Management: Dealing with...

💣 The Key Performance Indicators (KPIs) You Should Share to Clients:

• 💣 The Key Performance Indicators (KPI...

✅ To-Dos on Your First Call With a New Client:

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📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:

• 📧 Mastering Email Responses: Pro Tips...

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🤝 What We've Learned About Effective Client Management:

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🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:

• 🚀 Client Management Tips From The Pro...

0:00 Intro

0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators

5:10 Data presentation

10:36 Google Ads and Meta Ads work together

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The Key Performance Indicators (KPIs) You Should Share to Clients

Fri, 18 Oct 2024 04:00:00 -0600

Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.

Related videos:

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• 💸 Why You Should Not Rely on In-App M...

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

• 💸 Meta Ads Case Study: Doubling ROAS ...

💸 How to Run Advantage+ Shopping Campaigns for Success:

• 💸 How to Run Advantage+ Shopping Camp...

🔥 Measure Your Campaign Success Beyond ROAS:

• 🔥 Measure Your Campaign Success Beyon...

💰 Why Meta Ads Is Critical for Increasing Google Ads Success:

• 💰 Why Meta Ads Is Critical for Increa...

0:00 Intro

0:18 The Key Performance Indicators You Should Share to Clients

5:43 Turning off Meta Ads

10:54 nCAC basis

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Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

Tue, 15 Oct 2024 04:00:00 -0600

Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%.

Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.

Related videos:

💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:

• 💰 Achieving 31% Google Ads Return On ...

🎯 Guide to Meta Ads Targeting | Part 1:

• 🎯 Guide to Meta Ads Targeting | Part 1

0:00 Intro

0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

7:40 Audience targeting strategy

9:04 Bottom of the funnel campaign

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How to Run Advantage+ Shopping Campaigns for Success

Fri, 11 Oct 2024 04:00:00 -0600

Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers.

Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.

Related videos:

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

• 💸 Meta Ads Case Study: Doubling ROAS ...

0:00 Intro

0:33 How to Run Advantage+ Shopping Campaigns for Success

4:26 The truth about Advantage+ Shopping Campaigns

6:29 L1, L2, L3 approach

8:29 Increase in first time customers

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Why Meta Ads Is Critical for Increasing Google Ads Success

Tue, 08 Oct 2024 04:00:00 -0600

Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dropped from $25,000 to zero in July. Google's performance also significantly declined.

Once Meta Ads was recovered, the business rebounded and earned $33,000 in just the first 10 days. This indicates that Meta Ads is crucial for driving overall traffic and revenue. Nick also touches on how the advertising platforms are not always providing accurate attribution data and what you can do and what metrics to focus on instead to mitigate this issue. Watch this video to learn more.

0:00 Intro

0:16 Why Meta Ads Is Critical for Increasing Google Ads Success

6:47 Surge in new customers

10:00 Stop relying on in-app metrics and ROAS

Related videos:

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

• 💸 Meta Ads Case Study: Doubling ROAS ...

💸 How to Run Advantage+ Shopping Campaigns for Success:

• 💸 How to Run Advantage+ Shopping Camp...

🔥 Measure Your Campaign Success Beyond ROAS:

• 🔥 Measure Your Campaign Success Beyon...

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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Why You Should Not Rely on In-App Metrics

Fri, 04 Oct 2024 04:00:00 -0600

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.

Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.

Related videos:

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

• 💸 Meta Ads Case Study: Doubling ROAS ...

💸 How to Run Advantage+ Shopping Campaigns for Success:

• 💸 How to Run Advantage+ Shopping Camp...

🔥 Measure Your Campaign Success Beyond ROAS:

• 🔥 Measure Your Campaign Success Beyon...

💰 Why Meta Ads Is Critical for Increasing Google Ads Success:

• 💰 Why Meta Ads Is Critical for Increa...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

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Meta Ads New Strategy: L0 Approach

Tue, 01 Oct 2024 04:00:00 -0600

Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with it.

Related videos:

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

0:00 Meta Ads New Strategy: L0 Approach

7:21 Effects on metrics

15:18 Cloning successful ads

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How to Audit a Meta Ads Account In Ten Minutes | Part 2

Sun, 29 Sep 2024 04:00:00 -0600

Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more.

If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minutes, you can watch it here:

• ✅ How to Audit a Meta Ads Account In ...

Related videos:

🎯 Guide to Meta Ads Targeting | Part 1:

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🚀 Meta Ads Campaign Structure | Part 1:

• 🚀 Meta Ads Campaign Structure | Part 1

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:

• 🚀 Meta Ads Campaign Structure Part 2:...

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:

• 🚀 Meta Ads Campaign Structure Part 3:...

0:00 Intro

0:16 How to Audit a Meta Ads Account In Ten Minutes | Part 2

6:37 Additional considerations

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How to Audit a Meta Ads Account In Ten Minutes | Part 1

Fri, 27 Sep 2024 04:00:00 -0600

Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less.

Watch this video now to learn where to analyze your account and how you can make data-driven adjustments to improve ad performance.

Related videos:

🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:

• 🔥 Meta Ads Top-Level Traffic Strategy...

🚀 Meta Ads Campaign Structure | Part 1:

• 🚀 Meta Ads Campaign Structure | Part 1

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:

• 🚀 Meta Ads Campaign Structure Part 2:...

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:

• 🚀 Meta Ads Campaign Structure Part 3:...

🎯 Guide to Meta Ads Targeting | Part 1:

• 🎯 Guide to Meta Ads Targeting | Part 1

0:00 Intro

0:15 How to Audit a Meta Ads Account In Ten Minutes | Part 1

5:39 Review the campaign objectives

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Guide to Meta Ads Targeting Part 3: Remarketing

Wed, 25 Sep 2024 04:00:00 -0600

Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now.

In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more.

If you haven't watched the first two parts yet, you can watch it here:

🎯 Guide to Meta Ads Targeting | Part 1 :

• 🎯 Guide to Meta Ads Targeting | Part 1

🎯 Guide to Meta Ads Targeting | Part 2 :

• 🎯 Guide to Meta Ads Targeting | Part 2

0:00 Intro

0:21 Guide to Meta Ads Targeting Part 3: Remarketing

4:37 Recent audiences

7:19 Exclusions

9:14 Advantage+ Shopping Campaign limitations

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Guide to Meta Ads Targeting | Part 2

Mon, 23 Sep 2024 04:00:00 -0600

Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.

In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency.

If you haven't watched Part 1 yet, you can watch it here:

• 🎯 Guide to Meta Ads Targeting | Part 1

Related videos:

🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:

• 🔥 Meta Ads Top-Level Traffic Strategy...

🚀 Meta Ads Campaign Structure | Part 1:

• 🚀 Meta Ads Campaign Structure | Part 1

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:

• 🚀 Meta Ads Campaign Structure Part 2:...

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:

• 🚀 Meta Ads Campaign Structure Part 3:...

0:00 Intro

0:12 Guide to Meta Ads Targeting Part 2

4:47 Behaviors and Demographics

8:59 Broad

10:19 Advantage+ Shopping Campaign

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Guide to Meta Ads Targeting | Part 1

Sun, 08 Sep 2024 04:00:00 -0600

Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our

Meta Account Managers. Watch this video now.

In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.

Related videos:

🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:

• 🔥 Meta Ads Top-Level Traffic Strategy...

🚀 Meta Ads Campaign Structure | Part 1:

• 🚀 Meta Ads Campaign Structure | Part 1

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:

• 🚀 Meta Ads Campaign Structure Part 2:...

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:

• 🚀 Meta Ads Campaign Structure Part 3:...

0:00 Intro

0:26 Guide to Meta Ads Targeting Part 1

7:12 Audience targeting for new businesses

21:35 Product/Collection specific

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👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

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Google Ads Strategy to Get Higher Lead Quality

Fri, 06 Sep 2024 04:00:00 -0600

John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance.

👉 This video is from our You vs. Google Mastermind.

Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

Related videos:

💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:

• 💣 Using Only Target ROAS Bidding for ...

💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC:

• Video

Guide to Google Ads Bidding Strategies:

• Guide to Google Ads Bidding Strategies

💣 How Google Reacts to Your Success:

• 💣 How Google Reacts to Your Success

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2

Wed, 04 Sep 2024 04:00:00 -0600

John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts.

If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video:

• 💣 Optimal Meta Ads Setup: L1, L2, & L...

👉 This video is from our You vs. Google Mastermind.

Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

0:00 Intro

0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2

3:30 Analysis of Campaign

6:20 Creative Strategy and Content

8:54 Case study and insights

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Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1

Mon, 02 Sep 2024 04:00:00 -0600

John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy.

Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here.

👉 This video is from our You vs. Google Mastermind.

Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

Related videos:

🚀 Why I'm Moving Customers OFF of Performance Max:

• 🚀 Why I'm Moving Customers OFF of Per...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

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Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

Sat, 31 Aug 2024 04:00:00 -0600

Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis.

In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:

- Getting better insights with relevant performance metrics

- Tracking and analyzing critical Meta Ads metrics

- How Facebook charges for ad delivery

- How to manage and monitor comments and engagement on ads

- Audience targeting best practices

- Bidding strategies and ad budget concerns

If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:

• 🚀 Meta Ads Campaign Structure | Part 1

• 🚀 Meta Ads Campaign Structure Part 2:...

0:00 Intro

0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

5:24 Viewing ad comments and reactions

9:05 Facebook charging methods

13:47 Campaign bid strategy tips

17:00 Audience targeting best practices

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

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Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization

Thu, 29 Aug 2024 04:00:00 -0600

Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers.

In the second part of the Meta Ads Campaign Structure series, Jonathan talks about:

- Creative formats and the most effective type to engage users

- Advantage+ Shopping campaign

- Actionable tips when creating headlines and ad copy

- Tailoring your creatives for different ad placements

- Managing your ads to boost engagement and performance

If you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here:

• 🚀 Meta Ads Campaign Structure | Part 1

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

0:00 Intro

0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization

2:14 Advantage+ shopping campaign

7:11 Headline and ad copy recommendations

10:41 Info labels and the importance of managing ad engagement

13:45 Tip for maintaining engagement using Post IDs

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👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

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Want to Improve Your Website Conversion? Fix THIS

Tue, 27 Aug 2024 04:00:00 -0600

Is your website ready for more traffic? Before optimizing your campaigns and driving traffic, you MUST make sure your website converts well.

Otherwise, you might end up wasting your ad budget.

In this video, our Senior Strategist Glen Wilson identifies and discusses various elements that can improve website conversion rates, such as effective call-to-action (CTA) placement and design, use of color psychology, and importance of readability.

Discover how you can improve your website conversion rates using these effective website optimization techniques!

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on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

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5 Tips to Get More Conversions for High-Priced Products

Sun, 25 Aug 2024 04:00:00 -0600

If you’re having challenges selling expensive, customizable products online, watch this video.

Glen Wilson, Usama Khan, and Daniel Shephard talk about different marketing approaches to improve customer engagement and increase sales for eCommerce businesses that sell high-ticket items.

- Understand the challenges and strategies involved in selling expensive products

- Find out what conversion rate is typical for high-ticket items

- Discover a simple and inexpensive way to dramatically improve your customer engagement (and turn inquiries into sales)

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What to Prioritize When Testing Your Meta Ads Campaigns

Fri, 23 Aug 2024 04:00:00 -0600

Learn why audience testing should be your top priority and how to explain its importance to clients. Our Meta Ads Account Manager, Nick Ewing, shows you why even the best creative can fall flat if it's not reaching the right people.

Discover the hierarchy of testing:

- Audience targeting

- Creative content

- Ad copy

We'll also tackle the challenging topic of client opinions vs. data-driven decisions. Find out why "opinions do not matter" when it comes to ad performance and how to communicate this effectively to your clients.

Key takeaways include:

- How to prioritize your testing efforts for maximum impact

- The importance of radically different creatives in your tests

- Why ongoing testing is crucial for long-term success

- How to allocate your budget for optimal testing

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Meta Ads Campaign Structure | Part 1

Wed, 21 Aug 2024 04:00:00 -0600

Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:

- The crucial three-level structure of Meta Ads campaigns

- How to select the right objectives for eCommerce success

- Advanced audience targeting techniques, including custom and lookalike audiences

- The power of creative elements in driving ad performance

- Smart budget allocation strategies across campaign and ad set levels

- Tips for optimizing ad placements for maximum impact

- How to leverage Facebook's algorithm for broad vs. narrow targeting

- Effective testing strategies for new creatives and audiences

- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach

0:00 - Introduction

0:53 - Objective selection and optimization for eCommerce

2:58 - Audience targeting and custom audiences

5:26 - Placement selection and optimization

14:18 - Creative importance and testing strategies

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Is Google Price-Fixing?

Mon, 19 Aug 2024 04:00:00 -0600

Is Google price-fixing? Does Google’s algorithm control your ad spend?

Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!

Key insights include:

- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition

- Why manual bidding could potentially unlock better performance and reach

- How Google determines when and how to bid based on advertisers' goals and targets

- The surprising reason behind dwindling in-app performance

- How to potentially bring RLSA back into play for improved results

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Meta Ads Top-Level Traffic Strategy for eCommerce

Sat, 17 Aug 2024 04:00:00 -0600

Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation?

In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strategies that will help you improve your campaign performance.

Watch this video to learn:

- How to allocate budget across different funnel stages (top, middle, bottom) and campaign types

- Specific audience targeting strategies for more precise and effective ad delivery

- How to structure campaigns to avoid audience overlap and manage ad frequency

- Creative approaches for different funnel stages, including carousel ads and dynamic product ads

👉 Want to increase your visibility and attract new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

0:00 - Intro

1:37 - The 3 top-of-the-funnel campaigns, including audience targeting and exclusions

2:34 - Audience segmentation and creative approaches

4:58 - How dynamic product ad campaigns fit into the overall marketing strategy

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Backend Numbers: Q&A Essentials

Thu, 15 Aug 2024 04:00:00 -0600

Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable.

That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-selling products.

In this video, our account manager, Joshua Rugg, and Google Ads strategist, Caden Thompson, discuss the importance of backend data and how it can improve your profitability and help you become more efficient in using advertising budgets.

0:00 - Intro

3:24 - The importance of of backend data in decision making

6:55 - Strategies for increasing profitability

12:03 - Scaling recommendations

14:31 - Key takeaways

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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CAC, nCAC or LTV: Which one should you use?

Tue, 13 Aug 2024 04:00:00 -0600

How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy for long-term success?

In this video, Usama Khan talks about the importance of CAC, nCAC, and LTV, and shares real-world examples of how to calculate and interpret these crucial metrics. You'll learn:

- The difference between Customer Acquisition Cost (CAC) and New Customer Acquisition Cost (nCAC)

- How to calculate Lifetime Value (LTV) and why it's critical for your business

- Using Shopify's customer cohort analysis to derive actionable insights

- How these metrics apply to different business models (e.g., subscription vs. one-time purchase)

- Balancing acquisition costs with expected customer value

- Making informed decisions even with limited data

Whether you're running an eCommerce store, a subscription service, or any customer-focused business, this video will give you the tools to make data-driven decisions that can significantly impact your bottom line.

Usama breaks down complex concepts into easy-to-understand examples, making this essential viewing for anyone looking to grow their business strategically.

0:00 - Introduction to CAC, nCAC, and LTV metrics

2:54 - Understanding LTV and its relationship to acquisition costs

6:00 - Using Shopify's customer cohort analysis for metric calculation

9:59 - Limitations and practical applications of these metrics

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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How to Use Flowboost Labelizer

Sun, 11 Aug 2024 04:00:00 -0600

Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns.

Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives deep into the ins and outs of Flowboost Labelizer.

- How Flowboost Labelizer works and how to set it up for your campaigns

- Discover strategies for using performance indexes to optimize your Shopping campaigns

- Master the art of using custom labels for seasonal collections and more

- Hear our experts discuss their experiences and best practices for using Flowboost Labelizer

0:00 - Introduction

3:00 - Setting up the script

6:30 - How to use performance indexes

11:00 - Using additional custom labels for further product segmentation

17:00 - Best practices for using Flowboost Labelizer

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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When and How to Set Up Seasonality Bid Adjustments in Google Ads

Sat, 10 Aug 2024 04:00:00 -0600

Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly.

Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods.

In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads.

0:00 - Introduction

1:57 - How to create a seasonal bid adjustment in Google Ads

5:25 - Setting up a bid adjustment for an expected increase

7:48 - Creating a bid adjustment for an expected decrease

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

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🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Meta Ads: Top, Middle, and Bottom Funnel Strategies

Thu, 08 Aug 2024 04:00:00 -0600

Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches.

In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about:

- Why going for conversions right off the bat might be your best bet

- How Meta's AI is secretly moving people through your funnel (even when you don't know it!)

- The smart way to test your creatives without burning through your remarketing audience

- Sneaky pitfalls to avoid when structuring your campaigns

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

00:00 - Introduction

01:38 - Meta's AI and data capabilities

03:44 - Creative testing strategies

05:34 - Pitfalls of traditional funnel strategies

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Google and Meta Ads: Strategy Overview

Tue, 06 Aug 2024 04:00:00 -0600

Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy.

In this video, one of our Meta Account Managers, Jonathan Paquin, talks about:

- The key differences between Google and Meta advertising

- Understanding the marketing funnel: Top, Middle, and Bottom

- Strategies for aligning ad content across platforms

- Leveraging the strengths of each platform

- Tips for optimizing campaigns based on performance data

- Approaches for different client scenarios

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

00:13 - Introduction

01:15 - Differences between Meta and Google ads

02:13 - Meta's user information and targeting capabilities

03:05 - Meta's suitability for certain products and services

03:40 - Social proof and engagement on Meta

04:12 - Visual aspects and brand storytelling on Meta

05:08 - Targeting capabilities comparison

05:38 - Market readiness and funnel stages recap

06:11 - Strategy for aligning Google and Meta ads

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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How to Get Optimal CPCs for Your Search Campaign

Sun, 04 Aug 2024 04:00:00 -0600

Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging.

There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance.

In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency.

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Develop Your Own Prompts Using ChatGPT

Fri, 02 Aug 2024 04:00:00 -0600

Want to improve your product descriptions and titles? Learn how to craft effective prompts that guide AI in producing your desired output.

In this video, Glen Wilson talks about various strategies on how to develop your own prompts, including:

- Using more advanced AI models

- Refining prompts

- Employing markdown in prompts

- Developing specific rules for content generation (e.g., avoiding category repetition in titles)

- Creating specialized GPTs for different types of marketing content

💡 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

0:30 - Intro

1:26 - Model comparison

2:00 - Challenges with content length and sentiment

3:32 - Introduction to using markdown in prompts

6:25 - Creating specialized GPTs for various content types

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

➡️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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#googleads #digitalmarketing #googleadsbestpractices #ppc

The New Attribution

Wed, 31 Jul 2024 04:00:00 -0600

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, joins our Google Ads Strategist, Caden Thompson, to explore the concept of incrementality testing and its growing importance in modern marketing attribution.

In this video, Nathan and Caden discuss why traditional attribution models are becoming less reliable and how incrementality testing can provide a more accurate picture of marketing effectiveness. They share insights on conducting these tests, including considerations for budget changes, geo-targeting strategies, and the importance of benchmarking.

Whether you're grappling with attribution challenges or simply seeking to expand your marketing knowledge, this dialogue between Nathan and Caden offers a nuanced look at an increasingly crucial aspect of digital marketing strategy.

0:00 - Introduction and the importance of incrementality testing

3:38 - Benchmarking and geo-targeting strategies

8:04 - Structuring and timing incrementality tests

12:18 - Understanding true incrementality in profit

14:25 - Early signals and engagement metrics

Connect with Nathan and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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#googleads #digitalmarketing #googleadsbestpractices #ppc

3 Amazing New vs. Return Customer Reports in Shopify

Mon, 29 Jul 2024 04:00:00 -0600

Want to truly understand your new and returning customer behavior in Shopify? In this episode, Frank Schaefer, one of our dedicated Account Managers, shares his three favorite reports for diving deep into these critical metrics.

Connect with Frank Schaefer on LinkedIn:

/ frankjschaefer

1. First-Time vs Returning Customer Sales (default report)

This report is always one of the cornerstones of my marketing efforts. You need to know the number of new customers you're acquiring to calculate important metrics like CAC and determine the success of your paid ads.

↳ In the Shopify dashboard, click on 'Analytics' and then the sub tab 'Reports'. In the bar to filter reports, type in first-time and you'll see this report show up.

2. AOV by Customer Type (custom report)

Ever wondered what the buying habits of your first-time vs. returning customers look like? This report will give you a TON of insights. One of my clients (pictured below) has a new customer AOV that's almost 2x their return customer AOV.

↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. I start here simply because I like this base template. From here, click on the column button and tick the box next to 'average order value', 'customer type', 'customers', 'average units ordered', and anything else you'd like. Then, click 'save as' to come back later!

3. Customer Type by Sales Channel (custom report)

One of my clients sells online and in their retail store. They were experiencing a decline of new customers and we couldn't pinpoint whether it stemmed from a decline in online or retail.

Thus, this report was born that gives you a breakdown of new vs. returning customers for each of your sales channels.

↳ To create this report, go to dashboard, click 'Analytics', and then click 'view report'. From here, click on the column button and tick the box next to 'customer type' and 'customers'. Viola! You can now see the breakdown of customer type by sales channel. Don't forget to hit save.

If you've ever struggled to piece together the full story of how new and returning customers differ for your Shopify store, this episode has the solutions you need.

00:00 Intro

00:31 - Default New vs Returning Customer Report

04:18 - New vs Returning Customer Average Order Value (AOV) Report

08:10 - New vs Returning Customers by Sales Channel Report

09:51 - Filtering and Saving Reports

10:55 - Personal Experience and Conclusion

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)

Sat, 27 Jul 2024 04:00:00 -0600

Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.

Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode.

00:00 - Introduction

01:07 - Systematic approach to Performance Max optimization

02:28 - Leveraging granular data for insights

03:35 - Asset group structuring and keyword themes

10:35 - Optimization tactics and testing

11:14 - Analyzing performance trends and improvements

👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Strategy When Taking Over a Failing Campaign Part 2

Thu, 25 Jul 2024 04:00:00 -0600

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore.

Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.

Watch Part 1 here if you haven’t seen it yet:

• ⚠️ Google Ads Strategy When Taking Ov...

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

How to Measure Success in Google Ads:

• How to Measure Success in Google Ads

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):

• 💣 The Secret to Google Ads Success: M...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

🚀 Why I'm Moving Customers OFF of Performance Max:

• 🚀 Why I'm Moving Customers OFF of Per...

💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping:

• 💣 Google Ads Guide on How to Switch F...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Strategy When Taking Over a Failing Campaign Part 1

Tue, 23 Jul 2024 04:00:00 -0600

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around.

In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies applied to the campaigns. He then suggests strategies to improve performance and emphasizes the importance of generating demand.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

🚀 Why I'm Moving Customers OFF of Performance Max:

• 🚀 Why I'm Moving Customers OFF of Per...

💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping:

• 💣 Google Ads Guide on How to Switch F...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Julia Koorey Talks About Cable Bullet's 85% Lead Increase YOY With Google Ads

Fri, 19 Jul 2024 04:00:00 -0600

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8.

In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She shares how her journey with Solutions 8 started and how their success has opened doors for continuous scaling. Listen to this episode to learn more about this Cable Bullet’s growth and how Solutions 8 can help you grow as well.

Cable Bullet: https://www.cablebullet.com/

00:00 Intro

0:30 Reaching 85% Lead Increase With Google Ads

02:19 About Cable Bullet

04:39 Cable Bullet's situation before hiring Solutions 8

6:05 Lowering the Cost Per Lead by 35%

9:33 Overwhelming lead generation

12:15 Future plans and continuous scaling

15:04 Why you should hire Solutions 8

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👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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Deep Dive Into Contribution Margin and Why It's Important in Marketing

Wed, 17 Jul 2024 04:00:00 -0600

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:

What contribution margin is

The three types of contribution margin and which one to track for eCommerce

Methods for tracking contribution margin

The relationship between contribution margin and other KPIs

Connect with Nathan Perdriau and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

Related videos:

🔥 The Move to a One-Click World and How It’s Changing the Agency Space:

• 🔥 The Move to a One-Click World and H...

0:00 Intro

0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing

1:55 What is contribution margin?

5:33 How to start if you have a lot of products

12:10 Methods for tracking contribution margin

13:16 eCommerce Discounting Model

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2

Mon, 15 Jul 2024 04:00:00 -0600

John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success.

Watch Part 1 here:

🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1:

• 🚀 How to Use Edgemesh to Analyze and ...

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:26 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2

4:08 Using leading indicators

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript

Sat, 13 Jul 2024 04:00:00 -0600

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:

• 💣 Google Ads Lead Generation Problems...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

💸 Google Ads Problem: Low Sales Volume of Luxury Products:

• 💸 Google Ads Problem: Low Sales Volum...

0:00 Intro

0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts

6:50 Decline in new customers

13:27 Strategies recommended by John

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1

Thu, 11 Jul 2024 04:00:00 -0600

In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign performance.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:

• 💣 Using Only Target ROAS Bidding for ...

💰 Consistent Profits for Over 15 Months Using the Facebook Matrix Method:

• 💰 Consistent Profits for Over 15 Mont...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:

• 💣 Google Ads Lead Generation Problems...

0:00 Intro

0:23 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1

4:19 Metrics to analyze on Edgemesh

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Why Your Performance Max + Meta Ads Are Not Working

Tue, 09 Jul 2024 04:00:00 -0600

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:

• 💣 Google Ads Lead Generation Problems...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

💸 Google Ads Problem: Low Sales Volume of Luxury Products:

• 💸 Google Ads Problem: Low Sales Volum...

0:00 Intro

0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts

6:50 Decline in new customers

13:27 Strategies recommended by John

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Maximizing Google Ads in Your Customer Journey to Boost Sales

Sun, 07 Jul 2024 04:00:00 -0600

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.

0:00 Intro

0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales

3:19 Smart Campaigns & Dynamic Search Ads

5:42 Competitor Campaigns

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:

• 💣 Google Ads Lead Generation Problems...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective ...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Using Only Target ROAS Bidding for Standard Shopping Campaigns

Fri, 05 Jul 2024 04:00:00 -0600

John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more.

Guide to Google Ads Bidding Strategies:

• Guide to Google Ads Bidding Strategies

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns

3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly

10:20 Confidence in applying tROAS

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Mastering Key Business Metrics to Boost Revenue

Wed, 03 Jul 2024 04:00:00 -0600

Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.

Related videos:

What Is Your ROAS.... Really?

• What Is Your ROAS.... Really?

🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success:

• 🤯 How to Measure Success in Google Ad...

📉 ROAS Is Shrinking: Here’s What to Do About It:

• 📉 ROAS Is Shrinking: Here’s What to D...

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):

• 💣 The Secret to Google Ads Success: M...

💣 FREE Media Efficiency Ratio (MER) Tracking Sheet:

• 💣 FREE Media Efficiency Ratio (MER) T...

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Problem: Low Sales Volume of Luxury Products

Mon, 01 Jul 2024 04:00:00 -0600

In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:

• 💣 Google Ads Lead Generation Problems...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

0:00 Intro

0:23 Google Ads Problem: Low Sales Volume of Luxury Products

4:22 Pushing high AOV products

9:30 Analyzing social media presence and competition

12:17 Traffic platform evaluation and future strategy

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Solve the Number One Marketing Issue

Sat, 29 Jun 2024 04:00:00 -0600

Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed decisions without solely relying on attribution tools.

Related video:

🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max:

• 🔥 How to Solve the Google Ads Attribu...

0:00 Intro

0:18 How to Solve the Number One Marketing Issue

2:59 Losing third-party attribution cookies

6:46 Omnichannel and the crossover nightmare

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Key Metrics to Measure for Email Marketing Success

Thu, 27 Jun 2024 04:00:00 -0600

Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more.

Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:25 Key Metrics to Measure for Email Marketing Success

5:35 Checking your attributed revenue

9:55 Reviewing the top performing flows and metrics

13:42 Industry information section

20:45 There isn’t a universal standard for metrics

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Search Term Clean-Up Avoid This Mistake!

Tue, 25 Jun 2024 04:00:00 -0600

Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.

Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:24 Search Term Clean-Up: Avoid This Mistake!

5:01 How the mistake affected the Google Ads campaigns

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up

Sun, 23 Jun 2024 04:00:00 -0600

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities.

John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

🔥 The Most Important Conversations To Have With Lead Gen Clients:

• 🔥 The Most Important Conversations To...

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:

• 💰 Google Ads Strategy Using AI To Out...

🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1:

• 🧐 What to Do if Your Google Ads Campa...

0:00 Intro

0:18 Solving Google Ads Lead Generation Problems

4:13 Focusing on what works

7:58 Aligning your marketing efforts with the capabilities of the client's team

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

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⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: / solutions_8

Instagram: / solutions_8

Facebook: / solutions8llc

LinkedIn: / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

Is Increasing Your Average Order Value (AOV) the Solution?

Fri, 21 Jun 2024 04:00:00 -0600

Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:

- How simply looking at the AOV in Shopify doesn't provide actionable insights

- The nuances of AOV

- New customer AOV vs. returning customer AOV

- Strategies to increase AOV

- Relationship between initial purchase price and repeat purchase rates

Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

Related videos:

💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:

• 💣 Deep Dive Into Contribution Margin ...

💰 Why You Should Increase Your Average Order Value (AOV):

• 💰 Why You Should Increase Your Averag...

🔥 The Move to a One-Click World and How It’s Changing the Agency Space:

• 🔥 The Move to a One-Click World and H...

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:

• 🚀 Measuring Ad Success: Key Business ...

🚀 Mastering Key Business Metrics to Boost Revenue:

• 🚀 Mastering Key Business Metrics to B...

0:00 Intro

0:21 Is AOV the Solution?

5:23 New customer AOV vs returning customer AOV

8:32 The common misconception marketers have about AOV

12:56 Relationship between product pricing and repeat purchase rates

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Measuring Ad Success Key Business Metrics Beyond CPA and ROAS

Fri, 21 Jun 2024 04:00:00 -0600

John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Consistent Profits for Over 15 Months Using the Facebook Matrix Method

Wed, 19 Jun 2024 04:00:00 -0600

Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more.

Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:

• 💰 Maximizing Profits with the New Sol...

🔥 The 7-Step Email System Working with Meta and Google Ads:

• 🔥 The 7-Step Email System Working wit...

More videos on Meta + Klaviyo + Google Ads Marketing:

• Meta + Klaviyo + Google Ads Marketing

0:00 Intro

0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method

5:55 The initial reluctance to run Meta Ads with Google Ads

11:17 Measuring ad campaign results

16:58 Consistency of profits looking at key metrics

21:25 Monthly performance increase with the Facebook Matrix Method

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

Mon, 17 Jun 2024 04:00:00 -0600

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.

If you haven't seen Part 1 yet, watch it here:

• 🧐 What to Do if Your Google Ads Campa...

PS: This episode is from a recent internal Solutions 8 training.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2

5:42 Check all ad spend in all traffic sources

10:42 Considering the time lag with conversions and conversions (by conv. time)

15:46 John’s SOP when running YouTube ad sequence campaigns

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: / solutions_8

Instagram: / solutions_8

Facebook: / solutions8llc

LinkedIn: / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1

Sat, 15 Jun 2024 04:00:00 -0600

John Moran, our Senior Client Strategist, analyzes a Google Ads account that hasn’t been converting on cold terms, and is only converting on brand terms. Learn more about John's process of analyzing why this is happening.

In this episode, John also emphasizes the importance of analyzing various channels, tracking conversion paths accurately, and understanding the customer journey to improve conversion rates. Listen to this episode to learn how to optimize your Google Ads campaigns if you're having trouble converting cold traffic and watch out for Part 2 for the continuation of how John troubleshoots the account.

PS: This episode is from a recent internal Solutions 8 training.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:15 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms

3:34 Checking channels

7:07 SMs is the worst for attribution

12:51 Check customer geography and learn more

18:00 Reviewing attribution sources

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: J / solutions_8

Instagram: o / solutions_8

Facebook: h / solutions8llc

LinkedIn: n / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Strategy Using AI To Outrank The Biggest Competitors

Thu, 13 Jun 2024 04:00:00 -0600

Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.

Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.

GitHub link: https://github.com/google-marketing-s...

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors

2:40 What is FeedGen?

9:28 FeedGen updates and info

12:20 FeedGen template sheet

19:08 Success with FeedGen

25:11 Checking spend, revenue, and MER

28:13 Utilizing FeedGen for Solutions 8

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

The Move to a One-Click World and How It’s Changing the Agency Space

Tue, 11 Jun 2024 04:00:00 -0600

Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.

Listen to this episode to learn more about:

- The shift towards automation

- Understanding KPIs and financial metrics to improve strategy

- Operational issues faced by businesses

- Actions to avoid during this phantom recession

Connect with Nathan Perdriau and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

0:00 Intro

0:32 The Move to a One-Click World and How It’s Changing the Agency Space

3:42 How Google maximizes revenue

10:19 Considerations and KPIs for making strategic decisions

17:50 The viability of a business is dependent upon CAC and the issues faced by businesses

24:09 Looking into the future, considering the current economic climate

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Is Google Controlling Your Brand Messaging?

Sun, 09 Jun 2024 04:00:00 -0600

Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it’s something we use for our clients here in Solutions 8.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Is Google Controlling Your Brand Messaging?

1:05 Pros of using automatically created assets

3:25 Cons of using automatically created assets

5:59 Should you turn on the automated assets feature?

7:46 Exploring the feature

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Kasim’s Embarrassing Confession and the New Solutions 8

Fri, 07 Jun 2024 04:00:00 -0600

Listen this candid conversation between Kasim and Caden discussing Kasim's embarrassing confession, the challenges Solutions 8 and other businesses are currently facing, and the economic state no one seems to be talking about. They also reveal how Solutions 8 is adapting and transforming to cope with the economy and the ever-changing world of digital marketing.

Dive deep into the difficult topics - client loss, economic pressures, the complexities of modern marketing, and business survival. Listen to this episdoe now.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

Related videos:

🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years:

• 🥇 The Secret to Solution 8's Success:...

🔥 Google Ads Mastermind: How to WIN the Battle Against Google:

• 🔥 Google Ads Mastermind: How to WIN t...

Meta + Klaviyo + Google Ads Marketing:

• Meta + Klaviyo + Google Ads Marketing

The Google Ads Mastermind: https://youvsgoogle.com/offer

0:00 Intro

0:38 Kasim’s Embarrassing Confession and the New Solutions 8!

3:23 The Evolution of Solutions 8's Business Model

9:17 The Need for a Full-Funnel Approach

13:19 Economic State No One Seems to Be Talking About

19:25 Digital Marketing Is Now Very Sophisticated

21:45 The New Solutions 8

24:33 Advice for Digital Marketers and Agencies

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Middle-Of-Funnel Facebook Marketing That Works: Using the Solutions 8 Matrix Method

Wed, 05 Jun 2024 04:00:00 -0600

Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing.

After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here:

• 💰 The Most Effective Facebook Top-Of-...

Now that things are off to a good start, it's time to nurture the targeted audience and gain their trust with the help of the Solutions 8 Matrix System for your MoF Facebook marketing.

Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, show you just how to do that. They also emphasize the importance of creating tailored content for the MoF stage and educating the audience about the products and how they solve specific problems. They also highlight why you should retarget audiences who have already shown interest in the brand since they are more likely to convert into customers. Watch this video now to learn more.

More videos on Meta + Klaviyo + Google Ads Marketing:

• Meta + Klaviyo + Google Ads Marketing

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System

Mon, 03 Jun 2024 04:00:00 -0600

Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.

Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.

Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.

Related videos:

💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:

• 💰 Maximizing Profits with the New Sol...

🔥 The 7-Step Email System Working with Meta and Google Ads:

• 🔥 The 7-Step Email System Working wit...

More videos on Meta + Klaviyo + Google Ads Marketing:

• Meta + Klaviyo + Google Ads Marketing

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System

5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix

11:14 Ad account examples and case studies

18:33 Allowing the algorithm decide ad budget allocation

24:01 What to look forward to in the next video

27:03 Bloopers

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

Sat, 01 Jun 2024 04:00:00 -0600

Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance.

Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

1:00 The importance of conversion tracking

3:52 Primary and secondary conversion actions

4:53 Enhanced conversions

7:22 Best conversion tracking methods

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Success From Performance Max to Standard Shopping

Thu, 30 May 2024 04:00:00 -0600

Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.

Related videos:

🚀 Why I'm Moving Customers OFF of Performance Max: T • 🚀 Why I'm Moving Customers OFF of Per...

💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping: h • 💰 How We Doubled Revenue in Two Month...

🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns: i • 🔥 Google Ads Strategy: Hypersegmentat...

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:19 Google Ads Success From PMax to Standard Shopping

2:30 The big issue with PMax

5:22 Reviewing first time orders and customers

💣 The Ultimate Guide to Google Ads for 2023: s • The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: i / solutions_8

Instagram: s / solutions_8

Facebook: / solutions8llc

LinkedIn: d / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Upload Your Shopify Customer List to Google Ads

Tue, 28 May 2024 04:00:00 -0600

Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer.

Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode.

Connect with Frank on LinkedIn:

/ frankjschaefer

Related videos:

🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores:

• 🚀 FREE Resource 29,000+ Shopify Owner...

💰 Growing Your Shopify Business With By the Numbers:

• 💰 Growing Your Shopify Business With ...

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:24 How to Upload Your Shopify Customer List to Google Ads

3:17 Importing file as a spreadsheet

6:39 Uploading the customer list on Google Ads

10:48 Integration of customers lists with Klaviyo

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

CallTrackingMetrics Integration with Google Ads and Google Analytics 4

Sun, 26 May 2024 04:00:00 -0600

You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.

This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024

2:11 Parameters

4:36 Configure CTM: Buy Numbers

9:58 Buying two numbers

14:57 Tracking code installation

19:11 Create conversion action on Google Ads

25:21 Create automation trigger in CTM

28:37 Integrate CTM and Google Ads

33:32 Setting workflows

38:59 Setting values: activities, scores, activity time

44:37 Integration for an individual

47:13 Connecting CTM with GA4

49:44 Putting the tracking code on the website

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Create Custom Labels Using Google Merchant Center

Fri, 24 May 2024 04:00:00 -0600

Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.

In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.

Related videos:

✏️ Update! Modify Feed Data Directly in Google Merchant Center:

• ✏️ Update! Modify Feed Data Directly ...

⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1:

• ⚠️ How to Fix Disapproved Products an...

🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2:

• 🆘 How to Fix Disapproved Products and...

🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3:

• 🚫 How to Fix Disapproved Products and...

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro

0:20 Creating Custom Labels Using Google Merchant Center

0:40 What are Custom Labels?

3:41 Setting conditions

8:47 Options to set up feed rules

9:25 Creating custom labels using supplemental feed

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Do THIS to Influence Your Customer’s Buying Decision

Wed, 22 May 2024 04:00:00 -0600

In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.

Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'.

And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale.

Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales.

Download the free worksheet here: https://sol8.com/download-quick-and-e...

Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Do THIS to Influence Your Customer’s Buying Decision

3:19 Don’t mistake features for benefits

5:29 What are product/service benefits?

6:30 Common benefit

7:04 Personal benefit

8:16 Meta benefit

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

Mon, 20 May 2024 04:00:00 -0600

Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.

Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

Related videos:

💰 Why You Need Brand Campaigns With YouTube Ads:

• 💰 Why You Need Brand Campaigns With Y...

🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max:

• 🤼‍♂️ John vs Kasim: The Importance of...

Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns:

• Pro-Tip! How to Stop Performance Max ...

0:00 Intro

0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

3:58 Google Ads bidding strategy to use

8:12 Monitoring the strategy results

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

How To Create Ads for Google TV

Sat, 18 May 2024 04:00:00 -0600

In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.

Connect with Caden on LinkedIn:

/ cadenthompson

Related videos:

💣 John Explores Google TV Ads:

• 💣 John Explores Google TV Ads

💰 Why You Need Brand Campaigns With YouTube Ads:

• 💰 Why You Need Brand Campaigns With Y...

🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:

• 🚀 Cracking the YouTube Algorithm for ...

Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se...

0:00 How To Create Ads for Google TV and YouTube

3:03 Important settings

5:23 Demographics and audience segments

8:58 Current CPCs on Google TV

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

The Secret to Making Klaviyo Email Pop-Ups Work

Thu, 16 May 2024 04:00:00 -0600

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.

Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.

Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...

Related videos:

🔥 The 7-Step Email System Working with Meta and Google Ads:

• 🔥 The 7-Step Email System Working wit...

💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:

• 💰 Maximizing Profits with the New Sol...

0:00 The Secret to Making Klaviyo Email Pop Ups Work

3:26 Case Studies

7:33 Using quizzes for segmentation and personalization

10:09 Klaviyo email builds by Solutions 8

14:11 Using segments as custom audiences

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Should You Use a Dedicated Landing Page?

Tue, 14 May 2024 04:00:00 -0600

Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more.

Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.

Best Practices For Landing Pages/Service Pages:

https://docs.google.com/spreadsheets/...

0:00 Should You Use a Dedicated Landing Page?

7:19 Elements of a successful dedicated landing page

12:55 Should you use a dedicated landing page for eCommerce?

16:21 How to measure landing page performance

19:55 Always do an A/B test first

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

The 7-Step Email System Working with Meta and Google Ads

Sun, 12 May 2024 04:00:00 -0600

Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.

Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

Related video:

💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:

• 💰 Maximizing Profits with the New Sol...

0:00 The 7-Step Email System Working with Meta & Google Ads

6:53 Abandoned Browse stage

10:42 Welcome New and Return Customers

13:57 Winback

18:18 The length of the flow

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

Fri, 10 May 2024 04:00:00 -0600

Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results!

In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.

The text file for the prompt and the links referenced in the video are below:

https://bit.ly/gnlt-prompt

Links:

Natural Language Tool - https://cloud.google.com/natural-lang...

Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...

Github link for Super Synapse - https://github.com/ProfSynapse/Super_...

Related videos:

✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads:

• ✍️ Three Tips for Writing Amazing Ad ...

🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever:

• 🔥 AI And Autonomous Agents: The Devel...

0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT

2:39 Using Super Synapse in ChatGPT 4

9:26 Using ChatGPT 3.5

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

Wed, 08 May 2024 04:00:00 -0600

Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.

By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe.

Related videos:

🚀 Why I'm Moving Customers OFF of Performance Max:

• 🚀 Why I'm Moving Customers OFF of Per...

💣 New Hack to Create SUCCESSFUL PMax Feed Only Campaigns:

• 💣 New Hack to Create SUCCESSFUL PMax ...

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):

• 💣 The Secret to Google Ads Success: M...

💰 Google Ads Success Strategy: From $30k/Month to Six Figures With PMax:

• 💰 Google Ads Success Strategy: From $...

0:00 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping

2:00 Switching campaigns

4:26 Differentiating your business from competitors

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

The Most Important Conversations To Have With Lead Gen Clients

Mon, 06 May 2024 04:00:00 -0600

Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager?

Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions to ask and how to get ingrained in your client's CRMs so you can effectively manage lead quality and campaign performance for lead generation clients. Listen to this episode now.

Connect with Daniella Fisher on LinkedIn:

/ daniella-fisher-aabb48130

Connect with Andrew Terpstra on LinkedIn:

/ andrewterpstra86

Related videos:

✅ To-Dos on Your First Call With a New Client:

• ✅ To-Dos on Your First Call With a Ne...

📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:

• 📧 Mastering Email Responses: Pro Tips...

🔍 PPC Talks: What to Check Before Onboarding a Client:

• 🔍 PPC Talks: What to Check Before Onb...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective ...

🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:

• 🚀 Client Management Tips From The Pro...

0:00 The Most Important Conversations To Have With Lead Gen Clients

4:22 Situations where quantity is prioritized over quality

9:31 Talking about specific goals and standards

15:29 Don’t be afraid to ask questions

17:10 Access to CRMs

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Maximizing Profits with the New Solutions 8 Services Google Ads + Facebook Ads + Klaviyo

Sat, 04 May 2024 04:00:00 -0600

Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.

0:00 Maximizing Profits with Sol8’s New Services: Google Ads + Facebook Ads + Klaviyo

5:42 The system Dan developed to create awareness and engagement

9:21 Facebook eCom ads matrix

14:58 Creating a loyalty campaign

23:55 Case study where the matrix doubled revenue in six months

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

How To Check The Google Ads Dashboard For Campaign Performance

Thu, 02 May 2024 04:00:00 -0600

Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools.

Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here.

Related videos:

📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:

• 📧 Mastering Email Responses: Pro Tips...

🔍 PPC Talks: What to Check Before Onboarding a Client:

• 🔍 PPC Talks: What to Check Before Onb...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective ...

🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:

• 🚀 Client Management Tips From The Pro...

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

eCommerce Tips for Email Marketing

Tue, 30 Apr 2024 04:00:00 -0600

Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business.

Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now.

Black Panel Press: https://www.blackpanelpress.com/

Related video:

💰 eCommerce Tips to Boost Product Sales:

• 💰 eCommerce Tips to Boost Product Sales

0:00 eCommerce Tips for Email Marketing

3:32 Email marketing campaign example

7:14 Storytelling and engaging content in emails

11:34 Offer reminder automations

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data

Wed, 24 Apr 2024 04:00:00 -0600

Learn how to gather and organize data from all your shopping ads for easy campaign optimization.

Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance of your ad account. Listen to this episode now.

Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit www.starterppc.com for more information.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

Related videos on the StarterPPC YouTube channel:

Unlocking Success: The Essentials of Competitive Analysis:

• Unlocking Success: The Essentials of ...

93% More Direct Traffic And 30% Higher Site Conversion Rates After Launching Google Ads!

• 93% More Direct Traffic And 30% Highe...

13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:

• 13% Profit Increase In The Off-Season...

Google Ads Strategy To Achieve 31% ROAS Increase In 2.5 Months:

• Google Ads Strategy To Achieve 31% RO...

Simple Strategy That Increased Google Ads Conversion Rate By 135% Despite A Limited Budget:

• Simple Strategy That Increased Google...

0:00 Google Ads Optimization Tricks: How to Consolidate ALL Your Shopping Ads Data

3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

5:11 Downloading the file

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Increasing Google Ads Conversion Rate by 135% Despite a Limited Budget

Mon, 22 Apr 2024 04:00:00 -0600

OVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max

Sat, 20 Apr 2024 04:00:00 -0600

In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.

Related videos:

👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A:

• 👣 Scaling Performance Max Campaigns W...

🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:

• 🔥 Google Ads Strategy: Hypersegmentat...

💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:

• 💰 Achieving 31% Google Ads Return On ...

0:00 Google Ads Success Strategy: From $30k/Month to Six Figures

4:48 Trying different strategies

11:44 Hypersegmentation

16:31 Check shopify product data

20:10 Social media, creatives, and other strategies

25:16 Conclusion

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

The Basics of Competitive Analysis

Thu, 18 Apr 2024 04:00:00 -0600

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.

Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit www.starterppc.com for more information.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

Related videos on the StarterPPC YouTube channel:

The ROAS Shrink Is REAL:

• The ROAS Shrink Is REAL

13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:

• 13% Profit Increase In The Off-Season...

Effective Conversion Goal Settings: Make The Algorithm Work For You:

• Effective Conversion Goal Settings: M...

0:00 The Basics of Competitive Analysis

4:20 Analyzing your competitor’s product images

6:45 Exploring the Google Ads Transparency Center for competitive analysis

8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

11:53 Importance of assessing and adjusting headlines in ads

16:59 Keyword research

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Youtube Will Become The Biggest Social Media Platform For Creator

Tue, 16 Apr 2024 04:00:00 -0600

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.

They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.

Related videos:

⏳ Is It Too Late To Start a Podcast?

• ⏳ Is It Too Late To Start a Podcast?

📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala:

• 📹 Why Every Business Needs a YouTube ...

🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:

• 🚀 Cracking the YouTube Algorithm for ...

🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth:

• 🚀 Unlocking YouTube Ad Success: Under...

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:

• 7 Astonishing Digital Marketing Predi...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

TikTok -

LinkedIn -

Twitter -

Web: https://perpetualtraffic.com/

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

/ solutions_8

Instagram:

/ solutions_8

Facebook:

/ solutions8llc

LinkedIn:

FREE Media Efficiency Ratio (MER) Tracking Sheet

Sun, 14 Apr 2024 04:00:00 -0600

Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.

Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...

Related videos:

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):

• 💣 The Secret to Google Ads Success: M...

💰 How to Identify Your Top Conversion Path Using Northbeam:

• 💰 How to Identify Your Top Conversion...

🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing:

• 🚀 Using Northbeam to Analyze First Cl...

0:00 FREE Media Efficiency Ratio Tracking Sheet

5:19 Using By The Numbers to calculate your new customer revenue

7:26 Analyzing MER

9:34 Analyzing Cohort Retention in Shopify

12:37 Analyzing First-Time vs. Returning Customer Sales

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Is It Too Late To Start a Podcast?

Fri, 12 Apr 2024 04:00:00 -0600

Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision.

Related video:

🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media:

• 🎧 How to Turn Your YouTube Channel In...

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:

• 7 Astonishing Digital Marketing Predi...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

TikTok -

LinkedIn -

Twitter -

Web: https://perpetualtraffic.com/

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months

Wed, 10 Apr 2024 04:00:00 -0600

Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!

Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.

Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit www.starterppc.com for more information.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

Related videos on the StarterPPC YouTube channel:

The ROAS Shrink Is REAL:

• The ROAS Shrink Is REAL

13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:

• 13% Profit Increase In The Off-Season...

Effective Conversion Goal Settings: Make The Algorithm Work For You:

• Effective Conversion Goal Settings: M...

0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months

1:58 Campaign breakdown

6:58 Adjusting budgets

7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

8:47 Focusing on popular products

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

Mon, 08 Apr 2024 04:00:00 -0600

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

1:18 Three-Step Process Explained

7:38 Scaling small campaigns

10:06 Negative keyword strategy

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:

• How to Sell a $250,000 Product with a...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

TikTok -

LinkedIn -

Twitter -

Web: https://perpetualtraffic.com/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Digital Marketing In 2024 Will The Paid Media Market Collapse

Sat, 06 Apr 2024 04:00:00 -0600

Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:

• 7 Astonishing Digital Marketing Predi...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

TikTok -

LinkedIn -

Twitter -

Web: https://perpetualtraffic.com/

0:00 Digital Marketing In 2024: Will The Paid Media Market Collapse?

2:01 Moving away from the straight line conversion model

4:39 One of the alternative routes

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads

Thu, 04 Apr 2024 04:00:00 -0600

Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.

Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

Related videos on the StarterPPC YouTube channel:

The ROAS Shrink Is REAL:

• The ROAS Shrink Is REAL

13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:

• 13% Profit Increase In The Off-Season...

Effective Conversion Goal Settings: Make The Algorithm Work For You:

• Effective Conversion Goal Settings: M...

0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads

1:29 Looking in the dashboard isn’t enough

7:16 Diving into the Shopify Analytics tab

9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

10:53 ROAS vs. MER

17:21 Positive tailwinds in Google Ads

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

Tue, 02 Apr 2024 04:00:00 -0600

Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings.

Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.

Related videos on the StarterPPC YouTube channel:

Analyzing Keywords to Avoid Wasted Ad Spend:

• Analyzing Keywords to Avoid Wasted Ad...

Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting:

• Keyword Crash Course! Our Process For... 4

When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand:

• When Your Google Ads Strategy Is Off:...

The ROAS Shrink Is REAL:

• The ROAS Shrink Is REAL

Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads:

• Limited Budget Strategy: Convert Your...

Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...

0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

2:23 Importance of researching seasonality before going live

3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

6:49 Seasonal trends in keyword searches

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Top Tips for Running Successful Lead Generation Ads from the GAds Girls

Sun, 31 Mar 2024 04:00:00 -0600

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success.

Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.

0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls

0:41 Using Microsoft Clarity

2:37 Tracking button clicks

7:43 Optimizing the lead forms

10:08 The importance of having a good CRM

12:44 Remarketing strategies for lead generation

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Google Ads Black Friday Cyber Monday Strategies & Results

Fri, 29 Mar 2024 04:00:00 -0600

Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability.

Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.

0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies & Results

3:45 Using a FlowBoost labelizer script

6:18 Utilizing the Google mobile app for setting your tROAS

15:53 Usama’s BFCM strategies and results

20:22 Running PMax campaigns

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Mastering Email Responses: Pro Tips for Dealing with Upset Clients

Wed, 27 Mar 2024 04:00:00 -0600

In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into positive outcomes!

Download the template here for FREE: http://tinyurl.com/3bd3tu6w

Related videos:

🔍 PPC Talks: What to Check Before Onboarding a Client:

• 🔍 PPC Talks: What to Check Before Onb...

🤝 What We've Learned About Effective Client Management:

• 🤝 What We've Learned About Effective ...

🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:

• 🚀 Client Management Tips From The Pro...

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

John Explores Google TV Ads

Mon, 25 Mar 2024 04:00:00 -0600

In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now.

Connect with John on LinkedIn:

/ johnmorangads

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

0:00 John Explores Google TV Ads

2:07 Campaign settings

6:22 Cap impression frequency

8:12 Where Google TV Ads run

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Don’t Forget Keyword Management for Google Ads Success

Sat, 23 Mar 2024 04:00:00 -0600

Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success.

She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness of keyword management strategies to reach your advertising goals.

Related videos on the StarterPPC YouTube channel:

Analyzing Keywords to Avoid Wasted Ad Spend:

• Analyzing Keywords to Avoid Wasted Ad...

Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting:

• Keyword Crash Course! Our Process For...

When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand:

• When Your Google Ads Strategy Is Off:...

The ROAS Shrink Is REAL:

• The ROAS Shrink Is REAL

Limited Budget Strategy: Convert Your Bestsellers by Using Your "Worst Sellers" in Google Ads:

• Limited Budget Strategy: Convert Your...

0:00 Don’t Forget Keyword Management for Google Ads Success

2:59 The only way to find your true ROAS

7:23 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Starting Your Freelancing Career

Thu, 21 Mar 2024 04:00:00 -0600

Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now.

Gain insights into his self-discovery, landing the first client, and growing a freelancing career. Furthermore, learn valuable tips on charging rates, focusing on output, expanding your client base through LinkedIn and referrals, and more.

Connect with Jan here: https://www.linkedin.com/in/janslovni...

Watch the full video here:

🚀 Expert Insights: How to Start Your Freelancing Career with Jan Slovnik:

• 🚀 Expert Insights: How to Start Your ...

0:00 Starting Your Freelancing Career

3:23 Transitioning to freelancing

6:59 Make sure you cover your core expenses first

9:53 Client acquisition

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

How to Solve Customer Retention Issues

Tue, 19 Mar 2024 04:00:00 -0600

John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:

• How to Sell a $250,000 Product with a...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

TikTok -

LinkedIn -

Twitter -

Web: https://perpetualtraffic.com/

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Will HighLevel Be Irrelevant Soon?

Sun, 17 Mar 2024 04:00:00 -0600

Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance.

If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.

Watch the full video here:

🚀 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software: h • 🚀 Grow Your Agency With HighLevel: Th...

Robin Alex on LinkedIn: t / robinalex

Check out GoHighLevel.com:

https://www.gohighlevel.com/main-page...

*The link above is an affiliate link

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023: t • The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: p / @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: s / solutions_8

Instagram: : / solutions_8

Facebook: / / solutions8llc

LinkedIn: / / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc

Handle Customer Meltdowns Like a Pro with These Quick Solutions

Fri, 15 Mar 2024 04:00:00 -0600

Kasim sits down with eCommerce Marketing & Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy.

They also highlight how empathy is crucial in client communication, addressing the client's concerns and emphasizing a collaborative effort to solve problems. They also touch on potential issues like competitors bidding on brand traffic and offer insights on enhancing product offerings through digital products. Listen to this episode now.

Watch the full video here:

🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success:

• 🔥 Mastering the Highs and Lows of Pai...

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Get The Google Ads Mastermind Annual Membership at 50% OFF

Wed, 13 Mar 2024 04:00:00 -0600

Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer

The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000.

But if you get the annual membership, it’s only going to be $2,997! You instantly save 50%.

But that’s not all. The real value comes from what you’ll get once you’re inside the community.

✅ Weekly Q&A sessions where we do live account and campaign reviews, and discuss secret strategies that only the top marketers know.

✅ Private Slack channel where you can ask questions, get the latest updates, and connect with not just other mastermind members but the whole Solutions 8 team.

✅ Access to ALL recorded calls so you can watch them again any time.

Imagine, ONE YEAR of immersing yourself in a community where people push each other to grow…

And collaborating with brilliant marketers who live and breathe Google Ads…

Your career and business will become UNSTOPPABLE.

Join the mastermind now before we close doors to the annual membership promo.

👉 https://youvsgoogle.com/offer

0:00 Get The Google Ads Mastermind Annual Membership at 50% OFF

0:41 This is not for newbies

4:48 Live weekly calls and other benefits

6:34 Pricing

7:56 Pre-requisites to apply as a member of this exclusive Google Ads Mastermind

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

What To Do During The FAMINE Period In Paid Traffic

Mon, 11 Mar 2024 04:00:00 -0600

Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game!

In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible difficulties you may face with paid traffic and how to overcome them.

Connect with James Crame on LinkedIn:

/ james-crame-37b01879

Watch the full video here:

🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success:

• 🔥 Mastering the Highs and Lows of Pai...

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns

Sat, 09 Mar 2024 04:00:00 -0600

Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using metrics such as Click Share to improve campaign performance.

With the help of this expert advice, learn about the challenges of messy keyword research so that you can make informed decisions while improving your campaign’s performance!

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

Related videos on the StarterPPC YouTube channel:

Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting:

• Keyword Crash Course! Our Process For...

When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand:

• When Your Google Ads Strategy Is Off:...

The ROAS Shrink Is REAL:

• The ROAS Shrink Is REAL

Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads:

• Limited Budget Strategy: Convert Your...

0:00 Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns

3:39 Evaluating more data on keywords

9:04 What to do if you have limited data

13:03 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

18:53 Interesting column to help with keyword research

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

#googleads #digitalmarketing #googleadsbestpractices #ppc

Don't Let This Mistake Hurt Your Profits!

Thu, 07 Mar 2024 04:00:00 -0600

Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions.

Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to increase website traffic. Listen to this episode now.

Lauren’s LinkedIn profile:

/ laurenpetrullo

Mongoose Media: https://mongoosemedia.us/

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528:

• How to Get Thousands of New Authentic...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:

Facebook - https://fb.me/perpetualtrafficpodcast

Instagram -

TikTok -

LinkedIn -

Twitter -

Web: https://perpetualtraffic.com/

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight

--------------------------------------------------

👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:

Instagram:

Facebook:

LinkedIn:

Your Google Ads Strategy Is Off Troubleshooting An Account Setup

Tue, 05 Mar 2024 04:00:00 -0600

Need help to make Google Ads work for you? In this episode, Regina Bellows, Executive Director of StarterPPC, troubleshoots a fashion accessories brand's Google Ads setup, sharing tips to boost your strategy. Listen to this episode for practical tweaks and valuable insights to enhance your Google Ads campaign performance, especially if you have a tight budget.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
/ @starterppc

Related videos on the StarterPPC YouTube channel:
Google Ads Dashboard Hack to Simplify Lead Tracking:
• Google Ads Dashboard Hack to Simplify...
The #1 Mistake Business Owners Make With Paid Ads:
• The #1 Mistake Business Owners Make W...
Grow the Google Ads Algorithm Like a Muscle:
• Grow the Google Ads Algorithm Like a ...
Why Your Google Ads Campaigns Hit a Wall & Can’t Grow:
• Why Your Google Ads Campaigns Hit a W...
Budgeting Between Google Ads Campaigns: The 60/40 Rule:
• Budgeting Between Google Ads Campaign...

0:00 What To Do When Your Google Ads Strategy Is Off: Troubleshooting A Fashion Accessories Brand's Google Ads Setup
2:09 The importance of a display remarketing campaign
7:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
8:24 The need for high quality videos
11:00 Lifestyle images

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:
/ @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Twitter:
/ solutions_8
Instagram:
/ solutions_8
Facebook:
/ solutions8llc
LinkedIn:
/ solutions-8
#googleads #digitalmarketing #googleadsbestpractices #ppc

The Average Budget You Need to Run Meta Ads & Google Ads

Tue, 05 Mar 2024 04:00:00 -0600

Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video.
This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534:

• 5 Important Takeaways from the 2023 M...

Subscribe to Perpetual Traffic on YouTube here:

/ @perpetual_traffic

Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
Instagram -

/ perpetual_traffic
TikTok -

/ perpetual_traffic
LinkedIn -

/ perpetual-traffic
Twitter -

/ ptraffic_pod
Web: https://perpetualtraffic.com/

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:

/ @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Twitter:

/ solutions_8
Instagram:

/ solutions_8
Facebook:

/ solutions8llc
LinkedIn:

/ solutions-8
#googleads #digitalmarketing #googleadsbestpractices #ppc

KPI For Measuring Brand Lift

Fri, 01 Mar 2024 04:00:00 -0600

Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more.
This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534:
• 5 Important Takeaways from the 2023 M...

Subscribe to Perpetual Traffic on YouTube here:
/ @perpetual_traffic

Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
Instagram -
/ perpetual_traffic
TikTok -
/ perpetual_traffic
LinkedIn -
/ perpetual-traffic
Twitter -
/ ptraffic_pod
Web: https://perpetualtraffic.com/

0:00 The KPI For Measuring Brand Lift
5:38 Don’t do burst advertising
7:34 CPMs are not going to get cheaper

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:
/ @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Twitter:
/ solutions_8
Instagram:
/ solutions_8
Facebook:
/ solutions8llc
LinkedIn:
/ solutions-8
#googleads #digitalmarketing #googleadsbestpractices #ppc

Black Friday Google Ads Preparation

Wed, 28 Feb 2024 04:00:00 -0600

Prepare for the busiest shopping weekend of the year with Regina's expert advice!
On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable tips to set your brand up for success. These include offering storewide discounts, setting a budget, creating unique creative materials, and more.
Maximize your Black Friday and Cyber Monday sales with well-prepared Google Ads campaigns! Listen to this episode now.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:
/ @starterppc
Related videos on the StarterPPC YouTube channel:
Google Ads Dashboard Hack to Simplify Lead Tracking:
• Google Ads Dashboard Hack to Simplify...
The #1 Mistake Business Owners Make With Paid Ads:
• The #1 Mistake Business Owners Make W...
Grow the Google Ads Algorithm Like a Muscle:
• Grow the Google Ads Algorithm Like a ...
Why Your Google Ads Campaigns Hit a Wall & Can’t Grow:
• Why Your Google Ads Campaigns Hit a W...
Budgeting Between Google Ads Campaigns: The 60/40 Rule:
• Budgeting Between Google Ads Campaign...
Three Sneaky Ways Google Ads Manipulates You For Their Own Gain:
• Three Sneaky Ways Google Ads Manipula...

0:00 Black Friday Google Ads Preparation
0:42 Plan your budget
3:37 Storewide discount offer
8:30 Set up automated discounts
10:31 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
13:36 Utilizing the Ad Library
16:05 Adding ad text

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:
/ @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Twitter:
/ solutions_8
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