Using a relatable analogy about a kid who quits soccer after a few bad kicks, Jodie unpacks how we as adults and entrepreneurs do the exact same thing. She breaks down the critical difference between strategic evolution and emotionally driven pivots, and explains why constant changes are quietly costing you audience trust, sales momentum, and long-term growth.

In this episode, Jodie covers:

• The soccer analogy that perfectly captures why we abandon what's working
• How to define the difference between business evolution and reactive pivoting
• Real brand examples (Netflix, Apple) that show what strategic evolution actually looks like
• Why the momentum from your marketing doesn't always translate into an immediate sale and why that's okay
• How constantly changing your offers, model, or messaging confuses your audience and erodes trust
• The key question to ask yourself before making any major business change
• Why some parts of building a business are supposed to feel hard and that's not a sign to quit
• Two specific times when pivoting frequently actually makes sense

Key Takeaway

Strategies need time to work. If you're changing direction every time something feels slow or uncomfortable, you're not giving your audience or your offer a real chance to build momentum. The businesses that win long-term are the ones that commit, analyze, refine, and keep going.

Resources & Links Mentioned

• Previous episode on messaging and meeting clients where they're at
• Tag Jodie on Instagram: @itsjodiebrown

If you loved this episode, leave a rating or review on your podcast app, it helps more educators find the show!

Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts through all of the vague noise online and speaks directly to the right person at the right time.

In this episode Jodie covers:

1. Why your ideal client might love your content and still not think it applies to them
2. What it means to speak to your client at their current awareness level and why it matters more than whether you use pain point or desire based marketing
3. The difference between describing a problem and describing the lived experience of that problem, and why one converts and one doesn't
4. Real copy examples that show exactly what this shift looks like in practice
5. How to do simple research to find the exact language your ideal clients are already using
6. Where to apply this in your messaging, from your sales page to your content to your about page

The core idea: Your ideal clients may not recognise themselves in the way you are describing the problem you solve. They have mentally checked the box and moved on. When your messaging speaks to the specific, everyday experience of what they are going through, they stop scrolling, feel seen, and realise you are talking directly to them. That is the shift that moves someone from "I love her content" to "I need to work with her."

Loved this episode? Send Jodie a DM or tag her in your stories on Instagram @itsjodybrown and don't forget to subscribe so you don't miss part two of this series.

This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is the truth... if your content sounds like everyone else, it does not matter how brilliant your ideas are. Your audience has no way of knowing those ideas are yours.

What We Cover in This Episode

The core problem with AI content editing Using AI as your final editor strips out the lived experience, the nuance, and the natural language patterns that make your content actually connect. Large language models are trained on everything on the internet, which means they naturally format your ideas to sound like everything on the internet.

The AI tells showing up in your content right now Jodie breaks down the most common signs that content has been over-edited by AI, including:

1. The em dash epidemic (yes, this is a thing)
2. Suspiciously perfect structure where every paragraph is the same length and every thought is neatly resolved
3. Hollow filler phrases like "in today's fast-paced world" and "it's worth noting"
4. Zero opinion, all information content
5. The enforced negative pattern ("you don't need more education, you need this") and why it damages your message
6. Overly balanced conclusions that hedge instead of take a stand

Why it doesn't matter if the ideas are originally yours... This is the part people need to hear. If your genuine, original thinking gets run through AI and all your natural language patterns are removed, your audience has no way of knowing those thoughts belong to you. Perception is the whole game. You can have the most brilliant thinking in your niche and still lose credibility by outsourcing your voice to a tool that has zero perspective of its own.

The data behind why this matters

1. 75% of marketers now use AI tools, yet human-created content gets 5.44x more traffic
2. Nearly 60% of consumers already doubt the authenticity of content they see online
3. Only 20% of consumers say they trust AI itself
4. 50% of consumers in a recent study could correctly identify AI-generated copy, and that number is climbing
5. Brands with a distinctive personality see 20% higher retention (and for personal brands and educators, that number is significantly higher)

The integrity line Jodie will not cross This is where the conversation moves from strategy to ethics. Using AI to generate content on topics you do not fully understand is a breach of trust with your audience. It is especially critical for educators, coaches, and service providers. If a client makes a decision based on content you did not actually understand when you posted it, that is on you. AI can help you say what you know better. It cannot be the source of what you know.

The busy vs. productive trap Feeling productive and being productive are not the same thing. If it takes 45 minutes to go back and forth with AI to get a caption that finally sounds like you, it would have taken you less time to just write it yourself. Jodie shares her own experience with this, plus the research: 77% of employees report AI has actually increased their workloads, and a Harvard Business Review study found that AI output requiring rework costs nearly two hours per instance.

How to actually use AI well The rule: AI belongs upstream in your process, before your voice enters the content. The best use cases include:

1. Brainstorming and ideation
2. Market research and finding out what your audience is searching for
3. Using AI to interview you (Jodie shares how she built this into her On Brand Social Refresh program)
4. Repurposing content, like turning a podcast transcript into a blog post
5. Admin tasks and show notes
6. Using AI output as a swipe file to rewrite in your own words, rather than publishing as-is

The one place AI should not live: the final layer your audience actually reads, watches, or hears.

Quotes From This Episode

"You could have the most brilliant original thinking in your niche, and if you run it through AI for that final edit, you are outsourcing your credibility to something that has zero perspective of its own."

"It does not matter if these were your original ideas. If it does not sound like you, your audience has no way of knowing."

"AI can help you say what you know better. It cannot be the source of what you know."

"I am not anti-AI. I am anti lazy AI use."

"Anyone pushing the use AI for everything or fall behind narrative is profiting from your fear of missing out. Without exception."

Resources + Links

Sources referenced in this episode are linked below:

1. Human content vs. AI content traffic data: Averi.ai
2. Consumer trust in AI-generated content: Trendwatching / Accenture Life Trends 2025
3. AI content identification study (Bynder, 2,000 consumers): Bynder
4. Consumer trust in AI (NIM study): NIM
5. AI and workload/productivity: Findem
6. AI rework costs (Harvard Business Review / BetterUp Labs + Stanford): HBR

Connect With Jodie

Instagram: @itsjodibrown

Send Jodie a DM and let her know how you are using AI in your content process, what is working, what is not, and whether you want more tactical content on using AI to grow your business without losing your voice or your credibility.

The Sought After Educator Podcast helps online educators, coaches, and service providers build standout personal brands and create content that actually converts. Subscribe wherever you listen to podcasts.

Most educators and service providers make the same mistake: they get excited about what they've built and lead with features, the number of modules, the workbook pages, the hours included, without ever connecting those features to the outcome their client actually wants. In this episode, Jodie walks through exactly how to bridge that gap.

In this episode, you'll learn:

1. The real difference between features and benefits (and why it matters for conversions)
2. Why clients make purchasing decisions based on emotion, not information
3. How to use the "so that" statement to pull out the benefit behind every single thing you offer
4. Why you should list out all your features before writing copy and what it reveals about your offer
5. How to use this method to audit existing sales pages, social posts, and coaching packages
6. What it means when you can't finish the "so that" statement (and what to do about it)

Jodie uses her own Escape to Elevate retreat as a real-time example, walking through the mastermind component, the luxury retreat experience, brand photo shoots, and one-to-one support, showing exactly how each feature gets transformed into a compelling benefit-driven statement.

Whether you're selling a digital course, a coaching package, a service offering, or a retreat, this episode gives you a repeatable framework you can apply to everything you write.

Mentioned in this episode: Escape to Elevate Retreat, Italy October 2026: www.escapetoelevate.com

Loved this episode? Subscribe and leave a review so more visionary educators can find the show!

In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business and eventually stepping into mentorship or education.

A lot of people look at educators online and assume they appeared overnight with confidence, authority, and a full program. The reality is very different. Every educator starts somewhere, and the beginning stages often come with imposter syndrome, fear of selling, and the uncomfortable feeling of being a beginner again.

Jodie and her guest talk about what that transition actually looks like in the beauty industry. From building a brow and waxing studio to hosting networking events and training other estheticians, this episode highlights how transferable skills, community, and continuous learning play a huge role in growing into an educator.

They also talk honestly about the emotional side of entrepreneurship. The early years of business can feel messy. Revenue goals change, confidence fluctuates, and the pressure to “figure everything out” can be overwhelming. But those seasons are often where the most growth happens.

If you’re a hairstylist, esthetician, or beauty professional who feels called to teach, mentor, or share your expertise in a bigger way, this episode will give you a realistic look at the path ahead and remind you that starting small is part of the process.

In this episode, you’ll hear about:

• The mindset shift from service provider to educator

• Why imposter syndrome shows up when you start teaching

• How beauty professionals can reframe selling as education

• The transferable skills beauty pros already have when building a business

• Why community and mentorship matter when you’re growing something new

• What the first few years of entrepreneurship actually look like

• Why failure and experimentation are part of building a successful education brand

Whether you're behind the chair, in a treatment room, or already thinking about building education into your career, this conversation will remind you that every successful educator started exactly where you are.

Connect with today’s guest:

Instagram, TikTok, Threads: @theconfidentwaxer

If you enjoyed this episode, make sure you’re following the Sought After Educator Podcast so you don’t miss future conversations about marketing, business growth, and building a reputation as an educator in the beauty industry.

Here's a quick overview of what's covered:

Photo dump style carousels: Think candid, behind-the-scenes camera roll content shared with your audience. The key is treating your second slide like a second hook since Instagram will often show that slide to people who didn't engage with the first. Add enough text to give context without cluttering the slide, and try pointing to a specific slide in your caption to build curiosity and drive swipe-throughs.

Storytelling carousels: These work best when you use an open loop structure, meaning you don't fully close the thought on each slide so the viewer has to keep swiping to get the payoff. Skip the backstory and drop straight into the middle of a scene. The goal is to open a loop, get them to the next slide, and then open another one.

FaceTime style face to camera content: Low production, high authenticity. Think of it like you're FaceTiming your best friend and telling them something worth hearing. You can film this on your couch or sitting in a parked car. Just make sure your lighting and audio are solid, because while the production value is intentionally casual, quality still matters. A text hook on screen helps anchor the viewer if you're jumping in mid-thought.

Cinematic face to camera content: The more polished counterpart to FaceTime style. This version uses zooms, overlays, sound effects, and dynamic captions to make the content more visually engaging. You don't need a videographer to pull this off. A tripod and the cinematic setting on your iPhone go a long way. Jodie says she regularly gets comments on her video quality and it really comes down to good lighting and that cinematic mode combo. The amount of editing is entirely up to your brand style.

Voiceover content: Your voice laid over B-roll footage, either in a vlog style or as a straight up narrative. The visual storytelling needs to carry its weight here since the days of a voiceover sitting on one static clip are pretty much over. Make sure your footage keeps moving and supports whatever story you're telling out loud.

Short hook reels: A punchy, specific statement placed over B-roll. These still work well when the message is timely and actually says something. If it's generic or vague, it won't land. But if you've got a strong take, this format can get solid reach without a lot of production.

Bonus, quote or statement dump carousels: If you've built up a library of quote or statement graphics, bundle them into a single carousel post with a "take what you need" vibe. It's a simple way to repurpose content you've already created.

One important note Jodie makes throughout: none of these formats will do the heavy lifting if your messaging strategy isn't solid. These are ways to present your message, not a replacement for having one. For more on that, there's plenty of content on this podcast that goes deep on messaging.

You can find more information at www.aligncreativeco.com and send Jodie a DM on Instagram at @itsjodiebrown if you're interested in done-for-you content support.

In this quick training, we are unpacking market sophistication. What it is, why it matters, and how it is directly impacting your sales and visibility heading into 2025.

The truth is simple.

It is not that people do not want courses.

It is not that your offer format is outdated.

It is that your audience is more aware, more discerning, and more educated than ever before.

And that requires a more intentional, specific, and results oriented approach to marketing.

In this episode, we cover:

1. What market sophistication actually means in simple terms
2. Why vague marketing worked in the past and does not anymore
3. The chocolate bar analogy that explains modern buyer behavior
4. Why differentiation is no longer optional
5. How to focus on identity, aspiration, and specific outcomes
6. Why shouting louder is not the answer
7. What cutting through the noise actually looks like in 2025

Your action plan from this episode:

1. Get clear on your differentiator
2. What makes you uniquely positioned to serve your audience?
3. Focus on results, not tasks
4. Stop describing what you do. Start describing what it does for them.
5. Refine your messaging
6. Remove vague language and speak directly to lived experiences and real challenges.
7. Understand who your audience wants to become
8. Your marketing should reflect the identity they aspire to step into.

The goal is not to be louder.

It is to be clearer.

When your brand resonates deeply with the right people and speaks directly to the transformation they want, that is when you cut through the noise.

If this episode hit home, take a screenshot, share it to your stories, and send me a DM on Instagram with your biggest takeaway. I would love to hear how you are refining your messaging

Get on The Align Insiders list

If you’ve ever opened Instagram (or your notes app) and thought… what am I even supposed to post this week — this episode is for you.

Because most educators aren’t struggling with content because they “don’t have ideas.”

They’re struggling because their content isn’t aligned to a clear message, a clear reputation goal, or what their business is actually trying to do right now.

In this episode of the Sought After Educator podcast, I’m breaking down the quarterly content system I use (and teach inside my work) to help educators stop posting reactively and start creating content that actually builds reputation, demand, and sales.

This is the shift that makes your content finally catch up to your expertise.

And when it does, you’ll feel it:

→ visibility opportunities come in

→ collaborations and podcast invites start popping up

→ launches feel easier because people already “get” what you do

→ and the DMs change from “how much is it?” to “when can I start?”

In this episode, you’ll learn:

1. Why repetition builds reputation (and why you’re not being “annoying” by repeating your message)
2. How to treat content like business infrastructure instead of relying on inspiration
3. The 3 questions that instantly clarify what to post each quarter
4. How to align your messaging and visuals so your brand feels cohesive (without needing a full rebrand)
5. A simple batching rhythm for educators who are busy, running a business, and cannot create content every day
6. How to audit what’s working and repurpose content so you stop reinventing the wheel

The quarterly content system I walk you through:

Phase 1: Strategy and clarity

Decide what you want to be known for this quarter, what your audience needs to hear on repeat, and what your content is building toward.

Phase 2: Align brand visuals and messaging

Create cohesion that builds credibility — so your content feels recognizable and intentional.

Phase 3: Batch creation

Plan, shoot, write, and prep your content so you’re not scrambling daily.

Phase 4: Refine and repurpose

Audit what landed, repeat what worked, and deepen the message instead of chasing new ideas.

Your next step after listening:

Block 30 minutes this week and answer these three questions:

1. What do I want to be known for this quarter?
2. What does my audience need to hear on repeat?
3. How should my content support my business goals right now?

Then DM me on Instagram @itsjodiebrown and tell me what you’re focusing on this quarter — I genuinely want to know.

And if you’re listening like, “This sounds amazing, but I don’t want to do it alone,” send me a DM and we can talk about quarterly content support through Align Creative Co.

In this episode, I’m joined by Andrew, an educator, mentor, and coach who has spent decades supporting people who support other humans. His background spans behind-the-chair work, education leadership, training educators, and later transitioning into full-time coaching and facilitation for leaders, mentors, and guides.

This conversation goes way beyond Instagram tips. We talk about what’s actually happening when being seen triggers fear, shaking, freezing, perfectionism, or overthinking and why so many experienced educators still struggle to show up confidently.

Andrew shares a grounded, practical lens on nervous system safety, identity shifts, and how to move through visibility resistance without forcing confidence or bypassing what’s really going on underneath. There’s also a spiritual and soul-level layer to this conversation, but it’s woven in thoughtfully and practically, not preached or overwhelming.

In this episode, we cover:

1. Why being seen can activate fear even when you want to grow
2. The difference between fear-based resistance and true intuition
3. How perfectionism can act as a protective strategy, not a flaw
4. Why mentors, coaches, and educators often overthink visibility more than beginners
5. A practical way to build safety with being seen instead of forcing confidence
6. What identity shifts really require when moving from service provider to mentor or coach
7. Why stepping into leadership often brings deeper personal work to the surface
8. How to approach career pivots without burning everything down too fast

This conversation is especially powerful if you are:

1. A hair or beauty educator
2. A mentor, coach, or facilitator
3. Someone feeling called into leadership or deeper impact
4. Struggling with visibility despite having experience and skill
5. Navigating a career evolution and questioning fear vs intuition

If visibility feels hard, it doesn’t mean you’re doing something wrong.

It often means you’re standing at the edge of growth that requires safety, patience, and integration, not more pressure.

You’ll hear why this isn’t about finding a new silver bullet. It’s about adopting an experimental mindset, strengthening the foundations underneath your launch, and focusing on what creates demand and conversions in 2026.

In this episode, we cover

1. Why the “one perfect launch style” narrative is falling apart
2. What creator pivots really mean and why it’s not hypocrisy
3. Why audiences take longer to trust and why context matters more now
4. Why aggressive short open carts are phasing out
5. The core four requirements every launch needs, no matter the method
6. How webinars, challenges, mini offers, and direct launches all do the same job differently
7. Why copying someone else’s launch rarely works the way you think it will
8. Why “the messaging matters more than the messenger” matters more than ever
9. How to make launches feel calmer, repeatable, and improvable over time

Key takeaways

1. Markets evolve, and entrepreneurs are allowed to evolve too
2. You don’t need to “keep up” and you do need stronger foundations
3. Launching is an ecosystem, not a single tactic
4. The goal is repeatable results, not one-off hype cycles

Mentioned

1. Sought After Educator enrollment is open at time of recording and closes February 1, 2026
2. If you’re listening after doors close, join the waitlist to be notified when they reopen later in 2026

If this January series helped you feel more grounded about launching, share this episode with an educator friend who’s been spiraling over “the right way” to launch. And make sure you’re following the show so the Wednesday episodes land in your feed automatically.

In this episode, I’m breaking down the most common launch event types educators are using right now and explaining what each one is actually responsible for inside a launch. Not just what they are, but why they work, when they work best, and how to decide which one makes sense for your offer and audience.

We’ll talk through live webinars, challenges, paid workshops and mini offers, and even launches that skip an event entirely. I’ll also share current data and benchmarks so you’re not just relying on opinions or outdated advice as you plan your next launch going into 2026.

Most importantly, I’ll help you reframe how you think about launch events altogether so you stop trying to force content into the wrong container and start choosing a delivery method that supports the belief shifts your audience actually needs to make.

In this episode, you’ll learn:

• What a launch event is responsible for inside your launch timeline

• The pros and cons of live webinars and why they still work

• When challenges make sense and how to avoid over-teaching

• Why paid launch events are rising and what they signal about buyer behavior

• How mini offers can warm your audience and increase conversions

• When going direct to offer works and when it falls flat

• Why content clarity matters more than the launch format

• How to choose a launch event based on your audience, offer, and capacity

Data and sources mentioned:

• Course engagement insights from Thinkific

• Customer loyalty and repeat buyer data from Bain and Company

Final takeaway:

There is no “best” launch event. A launch event is simply a container. Its job is to give people enough context, trust, and momentum to decide if your offer is right for them. Once the content and belief shifts are clear, the delivery method becomes much easier to choose.

If you’re planning a launch this year and you’re unsure which direction to go, send me a DM and tell me what you’re thinking. I’ll point you in the right direction.

And make sure you’re subscribed so you don’t miss the final episode of the January Launch Series.

In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.

This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.

In this episode, we cover:

1. The five phases of a successful education launch
2. How audience building supports launches before selling begins
3. What pre-launch content is designed to create
4. How launch events drive engagement and momentum
5. What the open cart phase is responsible for
6. Why delivery strengthens future launches and brand trust
7. How to approach launching education as a sequence, not a single moment

If you’re a hair, beauty, wellness, or creative educator planning to launch a course, group program, retreat, or in-person class, this episode gives you a clear framework for understanding the structure underneath a launch and focusing on the right phase at the right time.

Next week’s episode breaks down different types of launch events, including workshops, challenges, mini offers, and evergreen options.

Make sure you’re subscribed so you don’t miss it.

In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.

Inside this episode, we cover:

1. Why most educators overcomplicate selling their programs
2. The difference between building demand and creating decisions
3. Selling through social content and when it works best
4. Why engagement doesn’t always equal buying intent
5. How direct selling supports decisions without being pushy
6. What evergreen funnels really are (and why traffic matters)
7. Mini offers vs free opt-ins and when to use each
8. When sales calls make sense and when they signal a bigger issue
9. Why live launching still matters in 2026
10. How sustainable educator businesses layer multiple sales methods over time

This episode is especially helpful if:

1. You’ve tried selling on social and felt like it was slow or inconsistent
2. You’re confused about whether you should launch, go evergreen, or do both
3. You want sales to feel aligned instead of forced
4. You’re building education for the long term, not quick wins

Resources mentioned:

1. The Content Edit private podcast series
2. → A free private podcast for educators who feel like their content is being liked but not trusted or converting
3. Episode on market sophistication

Want to go deeper?

DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now.

Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.

In this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.

This isn’t a step-by-step launch episode.

It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.

Maddie brings her experience helping beauty professionals create and launch their first online courses. Jodie brings the brand, marketing, and positioning lens—breaking down why education businesses don’t grow through information alone, but through perspective, clarity, and consistency.

Together, they unpack what’s changed, what hasn’t, and where educators need to focus now if they want to build something that lasts.

In this episode, we cover:

1. Why growth often stalls because of hesitation, not lack of strategy
2. The difference between thinking about growth and actually creating it
3. Why teaching live (or staying close to your audience) strengthens both your offer and your marketing
4. How repetition builds trust and authority even when it feels uncomfortable
5. Why testing ideas beats waiting for confidence or clarity
6. Fault vs responsibility and how this mindset shift changes outcomes
7. Why people don’t pay for information anymore, but for perspective and pathway
8. How a clear, measurable program promise makes marketing and selling easier
9. What educators need to release in order to grow in today’s landscape

Links mentioned:

🎟️ Get your free ticket to Beyond the Chair Fest

https://maddicook.com/beyond-the-chair-fest

📲 Follow Maddi on Instagram

https://www.instagram.com/maddiecookcoaching

📲 Follow Jodie on Instagram

@itsjodiebrown

If this episode resonated:

Notice which part of this conversation challenged you the most.

That’s usually where growth is asking for more repetition, responsibility, or action.

In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.

If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.

In this episode, I cover:

1. Why 2025 wasn’t the year for big pushes or glamorous goals
2. How refining curriculum and offer ecosystems created stronger results
3. The leadership lesson that revealed where structure was missing
4. Why relying on systems instead of people changed everything
5. What I learned about boundaries, onboarding, and clear expectations
6. How rebuilding backend systems created more freedom and peace
7. Why sustainable growth requires space, not constant urgency
8. What it really means to build capacity in yourself as a leader

If this resonates:

If your year felt slower on the outside but stronger underneath, you’re not behind. You’re building something that can actually hold what’s coming next.

If you’re listening in real time, send me a DM on Instagram and let me know what landed for you in this episode. I don’t usually share this much behind the scenes, but I believe seeing the real work matters.

I’ll see you next week with an incredible guest as we dive into building a brand and marketing as an educator.

Say hi to Jodie on Instagram

In this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it.

If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself.

→ Why “one message, a hundred different ways” does not mean repeating the same sentence every day

→ How repetition builds brand equity and reputation over time

→ The difference between having a core message and constantly reinventing your marketing

→ Why angles are what keep repetition from becoming boring or stale

→ How different buyer motivations require different entry points into the same transformation

→ Why many launch problems are actually pre-launch messaging problems

→ How to use content on purpose through reach, nurture or activate, and convert

→ What it really means to close the perception gap in your brand

→ How educators can audit their content to ensure their offers make sense to their audience

→ A practical exercise to help you map one core message across 15 different content angles

This episode is especially relevant for educators who feel tired of being “on” all the time, who want their marketing to work more consistently, and who are ready to build a brand that people recognize, trust, and associate with a clear solution.

Repetition builds reputation. Angles make the message land. And when your content has purpose, marketing stops feeling heavy and starts feeling intentional.

If this resonated with you, you’ll love the deeper work we do inside Sought After Educator, where we focus on building brand equity, refining your core message, and creating content that actually supports your offers and your long-term growth.

→ In this episode, I break down why the first round often sells effortlessly, why that early traction can actually mask missing foundations, and what shifts you need to make to build a sustainable education business that grows beyond your warmest supporters.

→ You will learn the difference between audience expansion and audience activation, how each one affects your launch results, and why focusing on only one keeps you stuck in inconsistent sales cycles.

→ We talk about what happens when you skip the foundational branding and messaging work because your audience is warm, how to rebuild trust with the people already in your world, and what to do if you haven’t been growing your audience between launches.

→ I also share examples from Escape to Elevate alumni, Sought After Educator students, and my own journey to show you how these patterns play out in real time and how to get momentum flowing again.

→ By the end of this episode, you will know exactly where to look if your launches feel unpredictable, what is actually happening behind the scenes, and how to create a marketing ecosystem that supports you long term.

If you are ready for deeper support as you build your brand and your education business, the Sought After Educator Accelerator will walk you through this work step by step.

jodiebrown.ca/sae

We talk about what it actually feels like to call a chapter complete when it is still profitable and working on the outside, and the inner work required to leave the “safe bet” behind. Rebecca opens up about ego deaths, identity shifts, and the moment she realised she was going through the motions in classes she used to teach with fire.

We also dig into fear, nervous system responses, and the way our brains are still wired for village survival while we are trying to show up as visible leaders online. If you’ve ever felt terrified of being fully seen, of starting small again, or of pivoting away from what people know you for, you are going to feel very called out in the best way.

From there, we shift into social media, conscious consumption, and the difference between creator mode and consumer mode. Rebecca shares the practical ways she manages metrics, boundaries, and screen time, plus the four day digital detox that completely reset her relationship with her phone.

Finally, we get into the story of how a retreat in Thailand, a red “M” over a yoga shala, and eleven trips to Southeast Asia led to buying a house on a remote island and designing a life that prioritizes freedom, spaciousness, and experiences over hustle.

In this episode, we talk about

→ How Rebecca went from community college cosmetology school and Regis to global brand educator

→ What it looked like to leave a rigid, brand-led education model and go fully independent

→ The moment she knew technical education felt complete and why she chose to retire from hair

→ Walking away from multiple six figure brand deals when the work started to feel performative

→ Fear, ego deaths and navigating public pivots when you are known for one version of yourself

→ Why our nervous systems react so strongly to being seen online and how to work with that

→ Simple practices for conscious social media consumption and shifting out of doom scroll mode

→ The retreat experience that sparked a spiritual awakening and a completely new life vision

→ Buying a home in Thailand for a fraction of California prices and creating true location freedom

→ Why audacity and “why can’t I” energy matter more than knowing every step of the how

If you are a beauty or creative educator who is craving more freedom, a different way of living, or the courage to fully own your next chapter, this episode will give you both language and permission for what you are feeling.

Connect with Rebecca

→ Instagram: @rebeccataylorhair

→ TikTok: @rebeccataylor

→ Retreats and coaching info: www.rebeccataylorhair.com

If this episode resonated, send it to a fellow educator who is in a season of transition, and come tell me your biggest takeaway over on Instagram at @itsjodiebrown.

→ You’ll learn why strong visibility and strong content still won’t convert if your sales page experience is weak or misaligned.

→ Jodie walks through the first two seconds of the page, what belongs above the fold, and why your opening headline must speak to the outcome or identity shift your audience cares about.

→ We cover headline mapping and how your headlines should tell the full story of the page for buyers who skim first and read second.

→ You’ll hear the difference between functional and conversion-focused headlines, and how they shape decision momentum.

→ Jodie explains the biggest mistake educators make with features versus benefits and how to communicate why each part of your offer actually matters.

→ You’ll leave with a clear three-part audit process you can use on any sales page to improve clarity, trust, and conversion.

If you want deeper support and personalized sales page feedback, you can join Sought After Educator at jodiebrown.ca/sae.

Connect with Jodie on Instagram

If you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this episode is going to feel like a breath you’ve been holding for months. We’re digging into why your visibility might not be turning into sales, why marketing feels heavy or inauthentic, and the real reasons brilliant educators get stuck in doubt, burnout, or constant tweaking without seeing momentum.

→ We start with the truth most people don’t say out loud: what looks like burnout is almost always a strategy or identity gap

→ You’ll learn how to identify whether you’re dealing with a brand gap, a structure gap, or a content gap

→ I break down what makes your brand feel unclear or misaligned, why your backend might not be supporting the client journey you think it is, and what actually stops your content from building demand

→ We talk about the fear of being misunderstood, why watering yourself down stalls your growth, and how to communicate with more clarity and conviction

→ And if you’ve been relying on social media for every sale, we get into the shifts you need to make so your business isn’t dependent on being “on” all the time

This episode will help you name the gaps that are slowing your growth, understand how to fix them, and start reconnecting with the clarity and confidence you’ve been craving.

If you know you want support with your own brand, backend, or content strategy, this is the exact work we do inside Sought After Educator. You can learn more at jodiebrown.ca/sae or send me a message on Instagram and I’ll point you in the right direction.

Thanks for being here. Let’s dive in.

Jodie dives deep into one of the biggest things that truly sets sought after educators apart... the experience they deliver behind the scenes. From software to curriculum design to thoughtful follow-ups, she breaks down how to create a seamless, supportive experience that gets real results and builds long-term trust with your students.

In this episode, you’ll learn:

→ Why your software isn’t just tech... it’s part of your brand experience

→ How to design curriculum that’s clear, actionable, and focused on transformation

→ Why “more information” doesn’t equal more value

→ How to use follow-up and support strategies to build loyalty and legacy

→ How strong boundaries can actually make your clients feel more supported

Whether you’re running a digital course, a group program, or an in-person retreat, this episode will help you refine your systems, elevate your client experience, and create education that your students remember for years to come.

Mentioned in this episode:

→ Kajabi (Jodie’s recommended platform with a 30-day free trial)

→ Sought After Educator program

Connect with Jodie:

→ DM @itsjodiebrown and share your biggest takeaway from today’s episode

In this episode, I’m breaking down why your old content isn’t hitting anymore and how to refresh your Instagram strategy so your posts actually drive DMs, list growth, and sales in 2026.

You’ll learn:

→ the 5-step Instagram self-audit every educator needs to do now

→ how to use analytics for your business, not your ego

→ what to stop posting (and what to double down on)

→ why AI saturation has changed your audience’s attention span

→ how to stay ahead of 2026 content trends and build long-term brand relevance

Whether you’re an established educator or just building your education brand, this is your tactical playbook to cut through the noise, rebuild connection, and make your content convert again.

If you’re ready to create content that feels aligned and performs, hit play.

Mentioned in this episode:

→ Work with me through my boutique content agency Align Creative Co.

→ Join my signature program for educators Sought After Educator

→ DM me on Instagram @itsjodiebrown with “storyboard” to book a content audit or storyboard session

As an educator who’s helped hundreds of creatives refine their messaging and become the go-to in their niche, I’ve seen one truth again and again: it’s not about being the loudest voice online, it’s about showing consistent proof of your expertise.

That’s exactly what we’re breaking down in today’s conversation with video strategist and former global educator Chris Sulimay. He’s worked with educators, coaches, and speakers across the country to help them turn their knowledge into high-impact content, and his approach is refreshingly simple.

→ Learn how to create proof-based video content that shows your authority without feeling forced

→ Discover why consistency builds trust faster than any viral moment

→ Understand how to transform your expertise into a body of work that compounds over time

→ Get practical tips to upgrade your video quality, messaging, and confidence on camera

We’ll cover:

• The real reason educators struggle to stay visible online
• The mindset shifts you need to stop second-guessing your content
• How to turn everyday teaching moments into evergreen video assets
• Why clarity and repetition are the foundation of a sought after brand

If you’re ready to move past the “best kept secret” phase and start creating videos that position you as the expert you already are, this episode will show you exactly how.

Connect with Chris on Instagram

Visit his website - https://sulimayproductions.com/

what we cover

→ How a peer led mastermind operates month to month with member taught masterclasses

→ The Jumpstart front end that warms a colder audience before high touch coaching

→ DM setter to discovery call sales flow, including qualification and close

→ What didn’t land with a low tier membership and how those lessons shaped the next move

→ Capacity solutions that keep depth intact with a rotating board of support

Along the way, we trace Lisa’s path from $14 cuts inside Walmart to a recognizable educator brand and community, with candid notes on cash flow, delivery, and mindset.

tactics you can try this week

→ Track member wins and turn them into next month’s trainings

→ Test a DM setter to prequalify leads and set calls with the right people

→ Create a bridge offer that onboards new buyers to your existing assets

→ Add a rotating board of support to increase touch points without hierarchy

→ Audit anything that feels heavy and sunset what is not landing

why this matters for educators

Strong offer structure and simple sales systems reduce churn, protect your capacity, and keep your mastermind valuable. This episode gives you examples you can adapt for hairstylists and creative educators without rebuilding your whole business.

time stamps

→ 00:00 Meet Lisa and Stylist Soul Tribe

→ 06:45 How a peer led mastermind actually runs

→ 14:20 What didn’t land with the low tier membership

→ 21:10 The Jumpstart front end and why it converts

→ 28:00 DM setter and discovery call flow

→ 36:40 Capacity, board of support, and member experience

→ 45:15 Identity, intuition, and fast messy action

→ 52:10 Takeaways for sustainable educator offers

resources

→ Connect with Lisa on Instagram @lisahuffhair

I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data.

Why this matters for educators

→ Clean systems free up creative energy and improve the student experience

→ All-in-one delivery reduces manual tasks and broken zaps

→ Centralized data helps you decide with numbers, not emotions

→ Simple, reliable tools make consistency possible long term

The five tools I use and how

→ Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place

→ Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable

→ Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts

→ Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries

→ Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc

→ ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voice

What you’ll learn

→ How an all in one platform like Kajabi reduces friction across sales and delivery

→ The way I use Google Docs and Sheets to plan curriculum and track launches

→ Why Descript replaced multiple tools and cut editing time dramatically

→ Where AI fits as an assistant for formatting and repurposing your own language

→ How to decide whether your funnel needs fixes or just more traffic

Timestamps

→ 00:00 Welcome and why tools are not the strategy

→ 03:10 From pieced together systems to an all in one platform

→ 09:20 My Kajabi workflow for offers, emails, and analytics

→ 14:45 Google Docs, Sheets, and Forms for templates and tracking

→ 20:05 Zoom and Fathom for reliable delivery and transcripts

→ 24:30 Descript for editing, chapters, captions, and repurposing

→ 31:40 Using ChatGPT to format show notes and lesson descriptions

→ 36:10 The thread that ties my stack together and next steps

Links mentioned

→ Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk

→ Descript for recording and editing

→ Fathom AI for transcripts and recaps

Free up your focus

→ Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience

→ Start with one upgrade at a time and connect tools only where it truly saves time

If you loved this episode

→ Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next

→ Share this with an educator friend who needs a simpler setup

→ Leave a quick review so more educators can find the show

Who this episode is for

→ Hairstylists and educators ready to grow a profitable brand that actually sells

→ Creators shifting from business coaching to e-commerce and looking for clarity

→ Beauty pros who want to understand how marketing systems, funnels, and content strategy work together to scale

What you’ll learn

→ Why “impact first, income next” is the foundation of every strong educator brand

→ How Tyler pivoted from education to launching a stylist-owned wholesale hair extension company

→ The real difference between engagement metrics and conversion metrics on social media

→ How to use direct response content and simple paid ads that convert

→ What it takes to build brand resonance and trust in a crowded beauty market

→ Why patience, persistence, and authenticity beat viral content every time

Key takeaways

You can buy visibility with ads, but you can’t buy brand resonance.

Conversion content rarely tops engagement charts—and that’s exactly why it works.

Clear messaging and strong brand foundations make every ad perform better.

The shortcut is consistency, not virality.

In this conversation

We revisit how Tyler joined Escape to Elevate to clarify his vision, then launched Styx Hair, an e-commerce brand that has quickly scaled to thousands of verified stylist accounts. You’ll hear how he identified a gap in the hair extension market, used direct response marketing to cut through the noise, and built a profitable educator-led business without chasing likes.

This episode is packed with practical lessons on educator marketing, e-commerce strategy for beauty professionals, and the mindset that helps you grow a brand that lasts.

Guest

Tyler, founder of Styx Hair — a stylist-owned extension company helping professionals earn more and deliver consistent quality.

→ Instagram: @styxhair

→ Website: styxhair.com

Connect with Jodie

→ Instagram: @itsjodiebrown

→ Listen to more episodes of The Sought After Educator Podcast at itsjodiebrown.com/podcast

What to do next?

If this episode gave you clarity or inspiration, follow the show and leave a quick review.

DM me “conversion” on Instagram @itsjodiebrown if you’re ready to refine your messaging, elevate your marketing systems, and become the sought-after educator your industry needs.

You’ll learn:

→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove experience

→ How I use Descript to repurpose long-form content into shorter, high-impact clips

→ Why InShot is my go-to for quick mobile video edits and how Instagram’s new Edits app is starting to compete

→ How Captions makes it easy to add subtitles and even script face-to-camera reels

If you’ve ever felt like social media was eating up all of your time, these tools will help you cut through the noise and focus on what really matters: teaching, serving, and building a brand that lasts.

Next time, I’ll be sharing part two, where I break down the tools I use to actually create and deliver my education programs—everything from workbooks to hosting platforms to how I organize my student experience.

Make sure you hit subscribe so you don’t miss it, and if today’s episode helped you, tag me on Instagram @itsjodiebrown or send me a DM to let me know your biggest takeaway.

In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:

→ The humble expert who relies on reputation instead of clear brand positioning

→ The content hustler who posts every day without creating demand or conversions

→ The strategy hopper who chases new courses and templates instead of building structure

→ The best kept secret who struggles with visibility and relies only on referrals

→ The burnt out multi passionate who builds everything on adrenaline instead of systems

You will learn how to spot these patterns, why they show up in your business, and how to shift into clarity, structure, and a visibility strategy that actually converts.

This episode will help you:

✔ Understand the identity traps that keep educators invisible online

✔ Learn why brand clarity and a signature offer matter more than posting nonstop

✔ See how backend structure and client journey mapping support long term growth

✔ Build visibility strategies that connect to sales instead of just reach

If you are ready to move from being a hidden educator to becoming sought after in your industry, this conversation will give you the tools to start shifting today.

👉 Connect with Jodie on Instagram @itsjodiebrown

Learn more about The Sought After Educator Accelerator

Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:

→ Align: clarifying your brand, message, and method so you create demand instead of just blending in

→ Anchor: building the backend systems and client journey that turn attention into traction and sales

→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustain

You’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space.

This episode is packed with actionable insights that will help you:

✓Cut through vague, overused marketing language

✓Build a system that sells without relying only on Instagram stories

✓Understand the data behind your funnel so you can make smart decisions

✓Create content that connects to the lived experiences of your students

After listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward.

Resources + Links:

DM Jodie on Instagram: @itsjodiebrown

Check out The Sought After Educator Accelerator

Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.

Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:

→ Brand identity that sets you apart

→ Backend structure and systems that scale

→ Content and visibility that convert

Along with practical strategy, you will hear deep dive interviews with sought after educators across the beauty and creative industries. These conversations go beyond the basics and give you the real stories, lessons, and perspectives from educators who are building lasting brands and thriving businesses.

Whether you are a hairstylist educator, coach, photographer, or creative expert building an online education business, each episode is designed to help you build authority, attract your ideal students, and grow with confidence.

If you have been searching for marketing for educators, content strategy for beauty and creative entrepreneurs, and real talk about building a sustainable education business, you are in the right place.

The first full episode of The Sought After Educator Podcast drops Monday. Make sure you are following so you do not miss it.

This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.

Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.

Here’s what you need to know:

→ The podcast is getting a new name and direction

→ I’ll be taking a short break

→ We’re back in September with powerful new episodes

→ You don’t need to do anything... just stay subscribed right here

In the meantime, it’s the perfect chance to binge the archive, revisit your favorite episodes, and come DM me if you’ve got any guesses or requests for the next version of the show.

→ Let’s chat on Instagram: https://www.instagram.com/itsjodiebrown

→ Share the show with a friend who’s building their own education brand

→ And hit follow so you’re the first to hear the new drop in September

Thanks for being here...what’s coming next is going to be so worth the wait.

XO Jodie

Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.

Inside, we cover:

• The difference between announcing and marketing your education offer

• Why “doors open” posts don’t actually build demand

• How to connect your messaging to the real problems your audience is trying to solve

• What to do when your first launch went great… but the second one flops

• How to shift from “just sharing” to strategic, compelling marketing that speaks to transformation

Plus, I’m sharing exactly why I created the Seen and Sought After live workshop — and how it’s going to help you shift from just being visible to building a demand-driven brand.

🎟 Join Seen + Sought After for just $33: https://jodie-brown-f820.mykajabi.com/seenandsoughtafter?preview_theme_id=2161180588

🖥 Website: www.jodiebrown.ca

🎧 Done For You Marketing + Strategy: www.aligncreativeco.com

📲 Follow along on Instagram: @itsjodiebrown

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of having a support system, and investing in personal and professional development. The conversation emphasizes the value of understanding sales as education, the role of resilience in entrepreneurship, and the power of community in navigating the challenges of running a business.

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also highlights the power of social media in promoting events and creating lasting connections. This episode offers valuable insights for entrepreneurs considering the impact of live events on their businesses.

We get into:

→ The mindset shift needed to create video as a business owner

→ Why Keenya calls herself an “accidental influencer”

→ What TikTok does better than any other platform

→ How to drive real business results—without going viral first

→ Why livestreaming on TikTok is a total game changer

→ What types of content still perform (and what doesn’t)

→ The first steps to take if you’re just getting started

Keenya breaks everything down so clearly, and I honestly walked away with a totally different perspective on how TikTok fits into a long-term content strategy. If you’ve ever wondered if it’s worth getting on TikTok—or how to actually use it strategically—this one’s for you.

Connect with Keenya:

Follow her on TikTok and Instagram @keenyakelly

Check out her offers and free resources: keenyakelly.com

[www.aligncreativeco.com]Hire Align CC

Your visuals are saying something... before you even open your mouth.

In this episode, I’m joined by Lyrik Fryer, visual branding expert and founder of WorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets that convert, tell a story, and position you as the go-to in your space.

We cover:

• Why visuals are your brand’s first impression—and why they matter more than ever in 2025
• How to create brand visuals that hook your audience and fuel your entire marketing strategy
• The difference between headshots and high-converting visual storytelling
• What it actually looks like to craft a visual brand campaign that drives revenue
• When to invest in high-production content vs. when to test with what you have
• How the WorkPlay Method brings brand stories to life—from concept to campaign

We also talk about what’s shifting in content right now, why aesthetic isn’t dead, and how to zig when everyone else is zagging.

🎥 Learn more: workplaybranding.com

📲 DM “BRAND” to @workplaybranding on Instagram to get custom info and next steps

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal shares her journey from a structured corporate background into entrepreneurship, emphasizing the role of systems in client retention and seamless operation. The episode also explores the integration of AI tools like ChatGPT and Zapier in optimizing workflows, turning mundane tasks into automated processes. Essential insights are provided on how to choose the right platforms to support business growth and deliver exceptional client experiences. Listeners are encouraged to embrace systems and AI to achieve efficiency and creativity in their educational pursuits.

Say hi to Jodie on Instagram

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your message, sales, and client experience come together behind the scenes.

Here’s what we cover:

→ Why structure is not the enemy of flow—it's what sustains it

→ How to build backend systems that save you time and improve the client journey

→ The key questions to ask to make sure your sales process actually works

→ What to prioritize first: message, funnel, or content?

→ How to choose software that supports your time and energy

→ Examples of simple automations that free you up to do your best work

→ The mindset shift that changed everything for me

→ The role platforms like Kajabi and Flowdesk play in simplifying your business

→ Why structure needs to come before the scale

This episode is part one of a mini-series breaking down the foundational pieces of a sought-after business. Want me to keep going and dive into the content and brand structure too? DM me over on Instagram and let me know what you want to hear next.

Mentioned in this episode:

→ Kajabi (3-month Pro trial for $99 now available!)

→ Riverside for podcast recordings

→ Calendly for streamlining scheduling

What we cover in this episode:

→ How to find and fix the bottlenecks in your funnel

→ The difference between a messaging problem and a traffic problem

→ Why “just adding more” isn’t always the answer

→ How to assess whether your sales page is doing its job

→ What to do when you’re not booking clients despite consistent content

→ A breakdown of one client funnel that 10x’d sales with a simple shift

→ How to avoid reactive marketing and make strategic changes that convert

→ The most common mistakes creatives make when trying to sell their offers

→ How to use your brand voice consistently across your entire funnel

→ The mindset shift you need if your last launch didn’t go as planned

This episode is a must-listen if:

✓ You’ve launched something that didn’t convert and want to understand why

✓ You’re doing all the “right” things but not seeing results

✓ You’re tired of guessing and want a real strategy

✓ You want to become more intentional and effective with your marketing

Links + Resources:

Check out my free PRIVATE podcast The Content Edit

Join Sought After Educator

Want more help refining your messaging or funnel strategy? Come hang out on IG @jodiebrown.co or check out my programs at www.jodiebrown.ca.

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates and fonts.

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements.

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, and personal or client stories. He also highlights the synergy between podcasts and YouTube in building audience engagement. The episode concludes with actionable steps listeners can take to begin leveraging YouTube for lead generation.

Check out Jodie’s website

Follow the Visionary Rising on Instagram

In this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site traffic. Whether you are looking to refresh your SEO strategy or just getting started, this episode is packed with valuable tips and tools like Uber Suggest, Google PageSpeed Insights, and Google Analytics to track your SEO success.

Check out Jodie’s website

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In this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, the benefits of automation, and the role of project management tools in enhancing both the client and business owner experience. Harriet emphasizes the growing trend of creating an immersive and themed experience for clients from onboarding through offboarding, providing practical advice for businesses to implement these strategies

Check out Jodie’s website

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In this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common visual branding mistakes, and the importance of consistency across all touchpoints. The conversation also delves into the role of audience connection and relatability in marketing success.

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In this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on what she would do differently if she were starting her business today, and highlights the significance of evergreen content for long-term success. The episode is packed with actionable advice for entrepreneurs looking to pivot or refine their brand strategy.

- Welcome and Introduction

- Michelle Knight's Background

- Foundational Branding Framework

- Branding Phase 1: Storytelling and Niche

- Branding Phase 2: Ideal Customer

- Branding Phase 3: Messaging

- Branding Phase 4: Offers and Alignment

- Building Community and SEO

- Content Creation and Strategy

- Lessons Learned and Final Thoughts

- Where to Find Michelle Knight

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In this episode, I sit down with Kwadwo, a Facebook and Instagram ads expert who went from boosting posts the wrong way to mastering ad strategy for course creators and coaches. We talk about his journey from China to Mexico to launching a thriving online business — an inspiring story of resilience and reinvention.

Here’s what we cover:

• How Kwadwo built his ads business after a major life shake-up
• The biggest mistake most entrepreneurs make with Facebook & Instagram ads
• How to know if your business is actually ready to start running ads
• The essential math behind running profitable ad campaigns
• Why "boosting posts" is a waste of money (and what to do instead)
• The difference between list-building ads vs. direct sales ads
• When and how to use retargeting to increase conversions
• Why podcasts make a killer lead magnet (and how to run ads to them)
• The "Olympic Gold" testing strategy that slashes your cost per lead
• Should you be using ManyChat with your ads? Here’s what you need to know

Kwadwo also shares an exclusive offer for my listeners—a $1 access to his Ad Testing Cheat Code, where you can look over his shoulder and learn exactly how to test and optimize your ads like a pro!

Resources & Links Mentioned:

Apple Podcast link for The Art of Online Business

• Ad Testing Cheat Code Offer
• Listen to "The Art of Online Business" podcast
• Connect with Kwadwo on Instagram

If you’re ready to make smarter ad decisions and stop throwing money into the Meta void, this episode is packed with insights to help you level up. Tune in now and let’s grow your business the right way!

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In this episode of the Visionary Rising Podcast, host Jodie sits down with Ceels Lockley to discuss the intricate art of designing compelling offers and offer suites in the evolving landscape of online business. Ceels shares her journey from digital marketing to becoming a specialist in offer strategy, and offers practical insights on the importance of creating strategic, buyer-journey-aligned offers. They delve into common mistakes, such as pricing challenges and strategic offer creation, and highlight the necessity of refining existing offers before branching out into new ones. This episode provides tangible examples for both service providers and educators, making it a must-listen for anyone looking to enhance their offer development and marketing strategies moving into 2025.

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In this episode, the speaker reflects on their business journey from 2023 to 2025, outlining major milestones, challenges, and pivotal moments. They recount the initial transition from a hairstylist to an educator and online business owner, highlighting the success of various programs like the Beauty Biz Brand Academy. They detail their experiences teaching in-person classes, launching group coaching programs, and hosting successful retreats. Despite the rewarding experiences, 2024 presented substantial personal and professional challenges, prompting significant reflections and decisions, including retiring the Beauty Biz Brand Academy to focus on mentoring educators. The episode emphasizes the importance of giving oneself space to gain clarity, balancing intuition with logical planning, and the impact of transformational experiences like retreats. As they enter 2025, they express confidence and alignment in their current business trajectory, encouraging listeners navigating similar transitions to seek support and allow time for clarity to unfold.

00:00 Reflecting on a Year of Transformation

00:38 Kicking Off 2025 with Exciting Business Ventures

01:34 Journey from Hairstylist to Educator

02:50 Building the Foundations of an Online Business

05:24 Launching Group Coaching Programs

08:41 Expanding and Collaborating in 2021

14:10 Balancing Multiple Business Ventures

15:27 The Birth of Escape to Elevate Retreat

26:05 Challenges and Growth in 2024

34:09 Stepping into 2025 with Confidence

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In this episode, the host welcomes Louise Henry, an experienced online business entrepreneur, to discuss various aspects of launching, creating automated offers, and maintaining live offers. Louise shares her journey from starting her first business selling custom name necklaces to transitioning into running a fully digital coaching and course business. The conversation covers essential topics such as the evolution of the online space, adapting to changes since 2020, strategic lead generation, and maintaining a strong personal connection with clients. Louise also offers practical advice on crafting high-quality digital products and utilizing platforms like YouTube and Facebook ads for consistent lead flow. This episode provides valuable insights for anyone looking to build or scale their online business while maintaining personal fulfillment and flexibility.

00:00 Welcome and Introduction

00:29 Louise's Journey into the Online Space

02:32 The Appeal of Time and Location Freedom

03:45 Navigating Ups and Downs in Online Business

05:43 Adapting Strategies for Success

09:22 The Importance of Fundamentals

17:54 Balancing Work and Personal Life

23:27 Effective Lead Generation Strategies for 2025

29:14 Building an Ideal Offer Ecosystem

34:10 Conclusion and Where to Find More

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Welcome to Visionary Rising! Today, I’m chatting with Harley, an entrepreneur who has successfully leveraged TikTok to grow her audience, build brand authority, and generate consistent passive income. Whether you’re an educator, online entrepreneur, or content creator, Harley’s insights into content creation, audience growth, and monetization are invaluable.

Here’s what we cover:

• Harley’s journey from curiosity about TikTok to making $20,000 in a single year through TikTok Shop.
• The difference between content that sells services and content that sells products—and how to master both.
• How to create engaging and value-packed content using foundational marketing principles.
• The importance of curiosity and experimentation when navigating new platforms or revenue streams.
• Practical tips for repurposing TikTok content on Instagram and YouTube to reach new audiences.
• How smaller creators can still land brand deals and UGC opportunities without a massive following.

Harley’s experience shows that with the right strategies, you can successfully adapt and thrive, even in an ever-changing social media landscape.

Follow Harley on Instagram: @harleydoeshair_

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In this episode of the Visionary Rising Podcast, we discuss the crucial concept of market sophistication and its impact on modern marketing strategies. We delve into how businesses must adapt to the evolving expectations of a more discerning audience by being specific, detail-oriented, and results-focused. Using the analogy of chocolate bars, we illustrate the need for differentiation in a crowded market. Listeners are given an action plan to refine their messaging and better communicate their unique value proposition, focusing on the outcomes and aspirations of their ideal clients. This episode provides actionable insights to help business owners stand out and truly connect with their target audience.

00:00 Introduction to Effective Marketing

00:50 Understanding Market Sophistication

01:15 The Chocolate Bar Analogy

03:02 Differentiating Your Brand

04:24 Action Plan for Marketing Success

06:16 Final Thoughts and Next Steps

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In this episode, the host sits down with a seasoned entrepreneur who has mastered the transition from live launching to evergreen funnels. They discuss the evolution of her business, the significant differences between live launching and evergreen models, and common misconceptions about launching. The guest shares her journey from starting a social media management business to making her first million with an evergreen course. Key insights include why live launch strategies don't translate directly to evergreen funnels, the importance of specific promises in digital courses, and advice on delivering live support while maintaining an evergreen model. The episode concludes with actionable tips for course creators moving into 2025 and a reminder to stay committed and adaptive in their strategies.

00:00 Introduction and Guest Welcome

00:22 Journey to Evergreen: From Launching to Evergreen Funnels

01:57 Creating and Evolving Online Courses

12:13 Live Launching vs. Evergreen: Key Differences

15:21 Evergreen Funnel Strategies and Best Practices

20:20 Market Sophistication and Positioning

24:30 Are You Ready for an Evergreen Funnel?

27:42 Conclusion and Final Thoughts

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In this episode of the Visionary Rising Podcast, Jodi Brown discusses 12 actionable micro tweaks to elevate your Instagram content strategy moving into 2025. From adding readable text captions to your reels, refining hooks, using high-quality B-roll, to creating content series and revisiting your Canva templates, these tips are designed to enhance engagement and connection with your audience. Jodi also provides a step-by-step method for creating a week’s worth of content without generating anything new, leveraging your top-performing posts for maximum impact. Tune in to discover how small changes can lead to significant results in your Instagram marketing efforts.

00:00 Add Text Captions for Better Engagement

02:10 Hook Your Audience from the Start

03:49 Simple Tweaks for High-Quality Content

04:47 Refine Your Hooks for Maximum Impact

05:50 Break Up Your Text for Better Readability

06:05 Use Multiple Clips in B Roll Reels

06:24 Focus on Specific Topics in Posts

06:50 Create a Content Series for Complex Topics

07:11 Scrap Stock Photos and Create Your Own

08:42 Revisit Canva Templates for Consistency

09:02 Analyze Top Performing Content

10:01 Create a Week's Worth of Content Easily

13:54 Conclusion and Final Tips

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 Today on The Visionary Rising, I’m joined by Alyssa Lang, the powerhouse behind Workflow Queen and Magnetic Profits, to dive into one of the most important conversations for online entrepreneurs: managing inconsistent income, scaling with smart systems, and building financial resilience.

Whether you’re navigating the ups and downs of launches, wondering how to create sustainable revenue, or trying to figure out how to step back and let your business run without you, this episode is packed with golden nuggets. Alyssa shares her journey—from launching her first course that didn’t sell to running multiple six-figure businesses—and gives actionable strategies to help you stabilize cash flow, optimize profit margins, and embrace the evolution of your business.

We also talk about:

Why profit matters more than revenue—and how to keep more of what you earn.

The power of snackable offers (and why they’re the key to cash flow consistency).

What to do when a launch doesn’t go as planned.

How to shift into evergreen strategies that support your bottom line.

The mindset and resilience you need to thrive through the highs and lows of entrepreneurship

This one’s a masterclass in systems, money, and business growth, so grab your notebook and tune in!

Links Mentioned:

Follow Alyssa on Instagram: @MagneticProfits

Learn more about Alyssa’s services and free resources: magneticprofits.com

Ellen Yin’s "Paid to Create" method (resource discussed during the episode): cubicletoceo.co

The Big Leap (book recommendation): Find it here

Connect with Me:

Follow me on Instagram: @hairbyhunty

Learn more about my work: jodiebrown.ca

If you loved this episode, don’t forget to:

Subscribe to The Visionary Rising podcast so you never miss an episode.

Leave a review—it helps so much!

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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.

00:00 Introduction and Greetings

00:06 Diving into Education and Attention Spans

01:08 Chris's Journey into Education

03:34 Key Insights on Effective Teaching

05:50 Common Mistakes in Education

10:30 Branded vs. Independent Education

21:52 Engaging Learners Effectively

28:07 Future Trends in Education

30:02 Conclusion and Farewell

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In this episode, Jodie addresses five crucial mistakes that content creators often make, which can hinder their social media performance. The key points discussed include the futility of constantly chasing algorithm changes, the importance of correctly interpreting data and metrics, the power of storytelling in content, the necessity of targeting the right audience, and maintaining a consistent brand voice. By focusing on these areas, content creators can develop a more effective and resonant content strategy. The speaker encourages listeners to take actionable steps towards refining their approach and offers additional resources for those looking to dive deeper.

00:00 Introduction: The Biggest Mistake in Content Strategy

00:43 Defining Your Content Strategy

02:24 The Pitfalls of Chasing the Algorithm

06:00 Mistake #2: Misinterpreting Data

14:35 Mistake #3: The Power of Storytelling

16:55 Mistake #4: Targeting the Right Audience

18:10 Mistake #5: Consistent Brand Voice

20:33 Conclusion and Recap

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In this episode, Jessica Bergio shares her journey of starting a podcast and how it has significantly impacted her business and brand visibility. She discusses strategies for building and growing a podcast, the importance of having a clear vision for your brand, and how to create content that resonates with your audience. Jessica also provides insights into monetizing a podcast and increasing downloads through effective marketing and social media strategies. Tune in to learn how podcasting can help you deepen connections, establish authority, and grow your business.

00:00 Welcome and Introduction

00:39 The Power of Podcasting

01:48 Starting Your Own Podcast

02:39 Building Your Brand Through Podcasting

06:09 Overcoming Challenges and Finding Clarity

08:45 Consistency and Content Creation

18:09 Monetizing Your Podcast

20:46 Starting with Brand Collaborations

21:15 Monetization Strategies for Content Creators

22:12 Increasing Podcast Downloads

23:44 Effective Marketing Techniques

25:51 Leveraging Social Media for Podcast Growth

28:36 Connecting with Other Podcasters

32:10 SEO and Omnipresence

35:35 Final Tips for Podcast Success

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In this episode, Kelly shares her inspiring journey from setting up a seven-figure brick-and-mortar hair salon to creating a balanced life while running multiple projects. She discusses the initial struggles of being overworked and burnt out and how she transitioned into implementing effective systems and financial strategies. Emphasizing the importance of emotional regulation, seeking clarity, and continuous self-improvement, Kelly articulates how embracing structured systems and self-care can lead to a healthier work-life balance. Moreover, she highlights the significance of investing in education, mentorships, and retreats. Kelly also shares details about her own transformative retreats designed for female entrepreneurs to rejuvenate and connect. This insightful conversation offers valuable lessons for any entrepreneur looking to build a sustainable and fulfilling business.

00:00 Introduction and Guest Welcome

00:37 Kelly's Journey: From Burnout to Balance

02:35 Challenges of Running a Business

05:14 The Importance of Systems and Policies

08:13 The Inflection Point: Realizing the Need for Change

13:00 Implementing Change and Self-Care

21:50 Emotional Regulation and Leadership

33:17 Conclusion and Retreat Information

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In this episode of the Visionary Rising podcast, we delve into the must-have tech tools that streamline business operations and elevate productivity. Discover why Kajabi tops the list for hosting courses, coaching, and email marketing all in one place. Learn about the game-changing features of Descript for video and podcast editing, and how InShot simplifies mobile video editing for social media content. Finally, explore the benefits of Asana for project and task management to keep your business organized and on track. Tune in for insights and recommendations on making the most of these powerful tools.

00:00 Introduction to My Favorite Business Tools

00:18 Deep Dive into Kajabi

02:39 Kajabi for Coaching and Courses

05:00 Kajabi for Sales and Marketing

07:17 Alternatives to Kajabi: Flowdesk and Thrivecart

10:25 Descript: The Ultimate Editing Tool

16:08 InShot: Mobile Video Editing Made Easy

17:35 Asana: Project Management Simplified

19:56 Conclusion and Final Thoughts

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In this episode, we dive into effective tactics to enhance your Instagram presence and engage more dream clients. Highlighting the significance of clear branding over mere engagement metrics, we share personal success stories of refined messaging leading to increased client inquiries and program interest, despite lower engagement numbers. Key strategies discussed include optimizing Instagram stories with text overlays, new features like 'reveal,' and interactive elements to increase visibility and meaningful connections. Additionally, we cover tips for utilizing Instagram's story features, repurposing content, creating engaging carousel posts, and enhancing Reels with visual hooks, high-quality media, and compelling initial hooks. Tune in for practical advice to amplify your online presence and connect deeply with your audience.

00:00 Introduction to Boosting Instagram Visibility

00:11 The Importance of Brand and Messaging

00:50 Personal Experience with Engagement and Reach

01:58 Optimizing Content for Visibility

03:21 Instagram Stories: Strategies for Increased Views

07:59 Effective Use of Instagram Story Features

11:33 Quick Tips for Instagram Feed Posts

12:55 Exploring Multi-Thread Posts

13:21 Repurposing Threads for Instagram

14:12 Sharing Threads to Stories

16:07 Creating Carousel Posts

17:56 Boosting Views on Reels

20:54 Optimizing Video and Audio Quality

22:56 The Importance of Hooks

23:24 Final Thoughts and Encouragement

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In this episode of the Visionary Rising podcast, the host shares a wealth of life lessons accumulated over 36 years, with a special focus on insights from her thirties. Key themes include the crucial role of adaptability in achieving balance and the importance of a vision for effective leadership. The discussion also delves into personal branding, the joy of hobbies, and the impact of adopting an abundance mindset. Entrepreneurs are provided with valuable takeaways on mindset, creativity, and success, underscoring the significance of self-definition, boundary setting, and consistency. Through personal anecdotes and thoughtful reflections, the host emphasizes self-kindness, authenticity, and growth, aiming to inspire listeners to embrace their own journeys with confidence and clarity.

00:00 Introduction and Personal Reflections

00:54 Lesson 19: Balance and Adaptability

03:48 Lesson 20: You Can't Please Everyone

04:25 Lesson 21: Vision Casting and Leadership

07:06 Lesson 22: Personal Branding

07:38 Lesson 23: Enjoying Hobbies

08:25 Lesson 24: Scarcity vs. Abundance Mindset

10:48 Lesson 25: Defining Success

12:27 Lesson 26: The Impact of Noise on Creativity

13:21 The Power of Decision Making

13:50 Creativity Needs Structure

15:18 Building and Maintaining Trust

16:33 Trusting Your Gut

18:29 You Are Enough

20:37 Embracing Growth and Discomfort

21:36 Avoiding Comparison

22:15 Authenticity in Action

23:40 Final Thoughts and Gratitude

o-

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In this episode of the Visionary Rising Podcast, host Jody Brown shares the first 18 of 36 life and entrepreneurial lessons she has learned over her 36 years. As she approaches her birthday on October 17th, Jody reflects on valuable insights such as the pitfalls of complaining, the self-imposed nature of timelines, the power of rejection as redirection, and the contagious nature of scarcity mindset. She also emphasizes the importance of integrating inspiration, setting boundaries, and surrounding oneself with 'expanders' rather than mentors who only validate one's current state. This episode serves as a personal and motivational reflection aimed at helping others in their entrepreneurial and personal growth journeys. Jody invites listeners to share their feedback and engage with her on Instagram as she prepares to reveal the next set of lessons.

00:00 Introduction and Birthday Reflections

01:12 Lesson 1: The Power of Cutting Complaints

03:20 Lesson 2: Timelines Are Self-Imposed

07:59 Lesson 3: Dream Big, Live Big

09:01 Lesson 4: Embrace Your Creativity

11:28 Lesson 5: Rejection is Redirection

17:01 Lesson 6: Integration Over Inspiration

19:45 Lesson 7: Avoid the Scarcity Trap

21:14 Lesson 8: The Pitfalls of General Advice

22:28 Lesson 9: Teaching People How to Treat You

23:00 Lesson 10: Personal Development is Layered

25:10 Lesson 11: Leadership and Decision-Making

28:40 Lesson 12: Seek Expanders, Not Validators

29:25 Lesson 13: Authenticity and Authority

30:06 Conclusion and Next Episode Preview

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In this episode, we delve into the significance of clarity for creatives, entrepreneurs, and educators marketing themselves online. We explore two critical aspects: overall brand clarity and clarity around your offers. The episode provides self-audit questions to evaluate the clarity of your messaging, brand voice, and offers. It highlights the importance of specificity in content and offers, ensuring they align with your brand's purpose. The episode concludes with a glimpse into the next topics: authority and presentation, emphasizing the importance of trust and visual communication in building a strong brand.

00:00 Introduction to Clarity

01:23 Understanding Brand Clarity

03:32 Evaluating Your Content

08:37 Clarity in Your Offers

11:42 Communicating Benefits Over Features

15:52 Conclusion and Next Steps

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In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the often uncomfortable topic of self-sabotage. Addressing entrepreneurs at all levels, Jody explores three specific ways individuals might be sabotaging their success and provides tools to recognize and counter these behaviors. Emphasizing the importance of awareness rather than perfection, the episode encourages listeners to break free from self-imposed barriers and make empowered choices moving forward. Jody also invites listeners to continue the conversation on Instagram.

00:00 Welcome to the Visionary Rising Podcast

00:11 Understanding Self-Sabotage

00:47 Personal Experiences and Insights

01:07 Consistency vs. Perfection

01:41 Empowerment and Moving Forward

02:04 Join the Conversation

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In this final episode of the personal brand series, we delve into how to authentically incorporate your unique story, vision, voice, and experiences into your brand. We explore the significance of connecting with your audience by authentically showcasing who you are. Covering key themes from previous episodes, we discuss overcoming challenges, maintaining a balance between relatability and authority, and effectively using video and voice content to build trust. The episode emphasizes the importance of being genuine and strategic in your branding approach to truly resonate with your audience and set yourself apart.

00:00 Introduction to Infusing Yourself into Your Brand

00:40 Recap of Previous Episodes

01:38 Incorporating Your Personal Story

04:04 Sharing Your Vision

05:53 Finding Your Unique Voice

12:41 Balancing Relatability and Authority

15:11 Using Video and Voice Content

17:51 Conclusion and Next Steps

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This episode challenges conventional marketing and branding wisdom by deconstructing the hero versus guide framework within storytelling. Emphasizing the value proposition at the core of branding, the episode advises entrepreneurs to position themselves as guides that help clients achieve their goals, rather than centering the brand around their own story. Real-life examples from movies like 'Star Wars' and 'The Devil Wears Prada' illustrate the importance of making clients the heroes of their own journeys. The episode also explores the 'confidence gap'—the notion that clients sometimes lack faith in their own abilities to succeed—and provides actionable tips for shifting brand narratives from self-focused to client-centric.

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This episode addresses the common advice that 'you are your niche' often given to entrepreneurs and educators. The host explains why this advice can be misleading without proper context and launches a series to clarify what a personal brand truly is. By focusing on how to develop a personal brand strategically, the host emphasizes the importance of having a clear, niche-specific approach in the early stages of entrepreneurship. The episode also touches upon being the guide rather than the hero in your client's journey and promises further insights in upcoming parts of the series.

00:00 Introduction: The Misleading Advice of 'You Are Your Niche'

00:33 The Problem with Oversimplified Advice

01:16 Clarifying Your Brand and Niche

02:00 The Role of Personal Branding

02:29 Pitfalls of Misunderstanding 'You Are Your Niche'

02:53 Strategic Personal Branding Tips

03:45 The Importance of Focus and Specificity

06:27 Balancing Authenticity and Strategy

09:16 Building a Sustainable Personal Brand

16:23 Conclusion and Next Steps

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In this episode of the Visionary Rising podcast, Jodie Brown shares essential success habits for entrepreneurs that focus on personal well-being rather than just work. She discusses the importance of self-care, proper sleep, meal prepping, and regular exercise for sustaining energy and mental clarity. Jody also highlights the significance of customizing a work schedule around natural productivity rhythms, outsourcing non-business tasks, setting boundaries in personal life, and developing self-awareness to address limiting habits and patterns. These insights are geared towards building a sustainable business that integrates smoothly into a balanced personal life.

00:00 Introduction to Entrepreneurial Success Habits

00:53 The Importance of Personal Wellbeing

01:45 Habit 1: Taking Care of Your Body

05:36 Habit 2: Getting Enough Sleep

07:21 Habit 3: Regular Exercise

08:39 Habit 4: Structuring Your Schedule

10:24 Habit 5: Outsourcing and Support

12:35 Habit 6: Setting Personal Boundaries

17:11 Habit 7: Self-Awareness and Personal Development

22:11 Conclusion and Recap

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In this episode, Jodie explores the benefits of outsourcing marketing tasks as an entrepreneur, drawing from personal experience and audience insights. The episode outlines the best reasons to outsource, such as focusing on your zone of genius, and highlights the importance of working with professionals who understand your industry. Key insights from different business owners underscore how strategic outsourcing can lead to fantastic outcomes. The host also discusses when it might not be the right time to outsource and emphasizes the necessity of understanding your brand and audience before delegating tasks. The episode provides valuable advice on how to achieve the best results from hiring experts for your marketing needs.

00:00 Introduction to Outsourcing Marketing

01:02 Real-Life Outsourcing Experiences

02:33 The Importance of Industry Understanding

03:28 Different Ways to Outsource Marketing

05:32 Understanding Conversion Copywriting

07:40 Best Reasons to Outsource Content Creation

15:38 Leveraging Your Zone of Genius

25:11 Signs You're Not Ready to Outsource

34:06 Conclusion and Final Thoughts

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In this special episode of the Visionary Rising podcast, host interviews her coach, Melanie Aubert. They discuss Melanie’s journey from being a corporate dropout to becoming a multi-seven-figure CEO, her refreshing take on business strategies, and the common misconception of ease with comfort. Melanie shares insights on the effort needed to achieve effortlessness in business, the importance of long-term vision, and the evolving dynamics in the online space. They also delve into the challenges of personal branding, the significance of authenticity, and balancing business evolution with personal well-being.

00:00 Welcome to the Visionary Rising Podcast

00:56 Meet Melanie Aubert: Corporate Dropout to CEO

01:54 The Effort Required for Effortlessness

04:34 Live Launching vs. Evergreen Offers

09:16 The Importance of Personal Branding

14:53 Shifts and Predictions in the Online Space

22:38 Balancing Business Evolution and Personal Life

27:14 Conclusion and Where to Find Melanie

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In part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, unique perspectives, and impactful offers. Through personal anecdotes and examples, the episode conveys the importance of intentional differentiation, urging listeners to leverage their unique qualities to create a brand that stands out from the noise.

00:00 Introduction to Differentiation and Branding

01:28 Embracing Competition and Neutrality

02:25 The Pitfalls of Copying Others

03:39 Discovering Your Unique Qualities

05:12 The Importance of Intentional Differentiation

09:28 Defining Your Vision and Values

16:49 Understanding Your Style and Expertise

23:35 Crafting Unique Perspectives and Offers

28:33 Conclusion and Final Thoughts

In this episode, host Jodie Brown shares a recording from a live session with two attendees of the Escape to Elevate Italy retreat, Kelly and Brooke.

They discuss their transformative experiences, including professional growth, branding, and personal connections made during the retreat. You'll get insights into the value of the mastermind program and upcoming opportunities to join future retreats.

For more information, visit www.escapetoelevate.com or connect on Instagram at instagram.com/itsjodiebrown.

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In the second episode of the Aligned Sales Series on the Visionary Rising Podcast, host Jodie Brown delves into the crucial distinction between evolving your business and making reactive pivots that may harm your progress. Through a compelling analogy involving a young football enthusiast, she illustrates the importance of perseverance and resilience for entrepreneurs. Jodie emphasizes the necessity of strategic changes based on long-term goals, market sophistication, and consistent client feedback, while cautioning against frequent shifts driven by boredom or temporary dissatisfaction. Key topics include the importance of analyzing and refining marketing strategies, the impact of sustained efforts on business growth, and the potential downsides of constant pivots. Jodie also highlights two appropriate times for significant changes in business strategies. Tune in for valuable insights aimed at fostering long-term stability and success.

00:00 Introduction and Episode Overview

00:28 The Football Analogy: Lessons in Resilience

04:48 Business Evolution vs. Reactive Pivots

06:18 Defining Evolution in Business

08:41 The Pitfalls of Constantly Pivoting

09:45 The Importance of Consistency and Focus

20:52 When to Pivot: Testing and Iteration

28:13 Conclusion and Next Episode Teaser

In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a former participant of the 'Escape to Elevate' retreat.

They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.

Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.

They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.

Sherry shares her career developments.

Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.

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In this episode of the Visionary Rising Podcast, host Jodie Brown delves into the intricacies of marketing by focusing on the importance of speaking to clients' current awareness levels. Moving beyond the basic frameworks of pain point and desire-based marketing, Jody emphasizes the need for clarity in identifying client problems without resorting to unethical tactics. The episode explains how understanding the client's day-to-day experiences can significantly improve marketing strategies. Jody provides actionable insights and examples, teaches how to effectively communicate client experiences, and offers tips on gathering client feedback for better tailored marketing efforts. This episode sets the stage for a three-part series aiming to boost conversions and deepen audience connections.

00:00 Introduction to Pain Point vs. Desire Based Marketing

02:14 Understanding Client Awareness Levels

03:08 The Importance of Positioning in Marketing

05:45 Speaking to Client Experiences

10:27 Practical Tips for Connecting with Your Audience

13:36 Market Research Strategies

16:44 Applying Insights to Your Marketing

18:53 Conclusion and Next Steps

In this episode of Visionary Rising, host Jodie Brown talks about the importance of creating 'white space' in your calendar and life to overcome creative blocks and prevent burnout. She introduces the concept of white space as essential for fostering creativity and overall productivity. Using research-backed methods and personal anecdotes, Jodie explores techniques like the Pomodoro method, taking regular breaks, and the practice of digital detox. The episode also emphasizes the psychological benefits of creating pauses in your schedule, enhancing focus, and allowing new ideas to flourish.

00:00 Introduction: The Power of White Space

02:33 Welcome to Visionary Rising

03:37 Understanding Creative Blocks

04:58 Personal Story: Birth of Escape to Elevate

09:10 The Science Behind White Space

12:34 Benefits of White Space

21:19 Creating White Space in Your Life

25:03 Optimizing Your Environment for Creativity

30:36 Digital Detox for Enhanced Creativity

34:08 Challenge: Implementing White Space

35:58 Conclusion: Recap and Final Thoughts

Here's a list of the studies and books referenced in this episode:

The Big Leap by Gay Hendricks

The Art of Thought (1926)

• Concept of the incubation period introduced.

A Study from the University of California, Santa Barbara

• Found that breaks for mind wandering allow the brain to make unexpected connections.

The Power of Full Engagement by Tony Schwartz and Jim Loehr

• Proposes a 90-minute work block followed by a 20 to 30-minute break.

Study Highlighted by Tromeg

• Found that one lazy day per week can have significant impacts on mental and physical health, reducing stress and high blood pressure, improving mental well-being, and boosting overall productivity.

Research from Princeton University Neuroscience Institute

• Found that physical clutter in your surroundings competes for your attention, resulting in decreased performance and increased stress.

Study Published in the Journal of Environmental Psychology

• Showed that even short interactions with nature can improve cognitive function and increase attention span.

Harvard Health Study

• Found that spending time in nature reduces stress, anxiety, and depression, which are barriers to creative thinking.

Stanford University Study

• Found that walking in nature yields more creative output compared to walking in urban environments, with a 50% boost in creativity for those who walked in natural settings.

American Psychological Association

• Reported that taking breaks can reduce stress by 40% and improve general mental well-being.

Arianna Huffington's Book, Thrive

• Advocates for unplugging from technology for both well-being and productivity, suggesting specific times and places for digital detox to enhance creativity and mental clarity.

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In this episode, Jodie interviews Melissa Litchfield about her journey in the online space and the intricacies of running successful paid advertising campaigns in 2024. Melissa shares her experiences, from her early days of experimenting with Facebook ads to building a thriving digital marketing agency. The conversation covers essential topics such as the importance of having a solid foundation before running ads, what types of businesses should invest in ads, understanding different ad objectives, setting up tracking mechanisms, and how to maximize ad budgets. Melissa also emphasizes the significance of integrating organic strategies with paid ads, the impact of recent changes in tracking technologies, and offers practical advice for those looking to scale their online presence effectively.

00:00 Introduction and Welcoming Melissa

00:11 Melissa's Journey in the Online Space

01:37 First Steps into Digital Marketing

03:43 Building a Successful Agency

27:35 Final Thoughts and Where to Find Melissa

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In this episode of the Visionary Rising Podcast, Jody welcomes marketing strategist Molly Ho to explore how entrepreneurs, especially solopreneurs, can maximize their existing content's reach. Molly shares her journey in entrepreneurship, the long-term benefits of SEO, the strategic use of Pinterest, and effective blogging. They discuss the types of businesses that can benefit from Pinterest, the importance of keyword research, and how to drive traffic from Pinterest to your website. Molly also provides insights on repurposing content and the significance of mobile optimization for websites.

00:00 Welcome to the Visionary Rising Podcast

00:23 Meet Molly Ho: Marketing Strategist Extraordinaire

00:59 Molly's Journey into Marketing

03:05 The Power of Pinterest and SEO

06:50 Is Pinterest Right for Your Business?

08:29 Getting Started with Pinterest

18:15 Repurposing Content for Pinterest

21:21 Blogging: An Evergreen Strategy

25:53 SEO and Keyword Research Tips

29:22 Final Tips and Farewell

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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.

Takeaways

• Press and media coverage can enhance a business's reputation and provide long-term benefits.
• Credibility is associated with getting press and media coverage, which can't be competed with by social media.
• Building a personal brand and leveraging social media can attract bigger press opportunities.
• Earned press placements are more valuable than pay-for-press schemes.
• Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.
• PR is about building brand credibility, creating awareness, and generating new opportunities.
• Prompt responses and personalized pitches increase the chances of getting featured.
• Syndicated press placements can provide significant exposure.
• Identifying target press outlets and refining one's unique point of view are important in preparing for PR.
• A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.
• The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.

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In this episode, Jodie discusses the challenges entrepreneurs face when marketing feels hard. She identifies three key areas: confidence, structure, and lack of results. Jodie provides insights and strategies for addressing each of these challenges, offering practical advice and actionable steps for overcoming them.

She also shares a valuable tip for reigniting creativity and marketing enthusiasm. This comprehensive discussion offers insights and actionable advice for both new and experienced entrepreneurs.

Takeaways

• Marketing can feel hard due to confidence issues, structural challenges, and lack of results.
• Confidence can be built by reflecting on past successes and client case studies.
• Structural issues can be addressed by mapping out pathways to offers and simplifying marketing setups.
• Lack of results may require patience, data review, and strategic tweaks to existing strategies.
• Jodie’s #1 tip to get inspired when you’re feeling blocked

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In this episode of the Visionary Rising podcast, we delve into the world of social media analytics, exploring how entrepreneurs can leverage data to their advantage while avoiding common pitfalls. We discuss the importance of differentiating content strategies between entrepreneurs and influencers and highlight key traps such as validation addiction, reading data too soon, and short-term thinking. Learn actionable tips to optimize your content, measure analytics effectively, and maintain an experimental mindset for long-term success.

00:00 Welcome to the Visionary Rising Podcast: Navigating Social Media Analytics

00:42 Understanding Analytics Traps and Strategic Social Media Use

01:54 The Pitfalls of Validation Addiction in Social Media

07:49 Avoiding the Trap of Reading Data Too Soon

11:52 Exploring the Third Trap: Short-Term Thinking

12:39 Leveraging Analytics for Long-Term Success

19:52 Recap and Final Thoughts on Social Media Strategy

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In this podcast episode, Jodie interviews Kinsey, the founder of 'Feel Good Social' and 'Authentic AI'. They delve into Kinsey's journey from being an AI skeptic to embracing AI tools in a manner that enhances authenticity and creativity without compromising personal brand values. Kinsey shares practical tips on how to train AI to reflect your brand's voice, address creative blocks, and use AI for various business tasks like creating content and editing. They discuss the importance of seeing AI as a tool rather than a replacement, using it to streamline workflows and support creative processes. The conversation highlights the nuanced ways that entrepreneurs can incorporate AI into their businesses while maintaining a human-first approach.

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This episode of the podcast focuses on strategies for improving the effectiveness of sales pages and websites to drive actions such as booking appointments or signing up for programs. It emphasizes the importance of problem-solving in the correct order and provides in-depth advice on auditing and refining sales pages - highlighting the need for compelling copy, strategic design, and clear calls to action. The discussion includes tips for crafting attention-grabbing headlines, ensuring mobile compatibility, and properly communicating benefits over features. The episode draws on insights from a previous conversation with Bailey from Honey Wave Creative, underscoring the interplay between copy and design in creating high-converting websites.

00:00 Introduction to Optimizing Sales Pages and Websites

01:08 The Importance of Copy and Design in Conversion

02:22 Deep Dive into Sales Page Optimization

08:15 The Power of Headlines in Capturing Attention

14:38 Features vs. Benefits: Enhancing Your Sales Message

16:48 Recap and Implementation Tips

19:59 Conclusion and Next Steps

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This transcript focuses on enhancing website effectiveness for business growth, emphasizing the importance of strategic design and clear goals. The conversation covers the common mishaps of appealing yet non-converting websites, the significance of setting a clear conversion goal, and the role of marketing in driving traffic to the site. It further explores the origins of Bailey’s business, Honeywave Creative, and provides actionable advice on self-auditing your website, including the necessity of a compelling copy, strategic design, and clear call-to-actions. Moreover, it discusses the psychology behind color choices and website layout to boost visitor engagement and sales. Bailey and the host delve into practical steps for increasing website conversions and sales through strategic design, copy adjustments, and the importance of transparency in pricing. The dialogue concludes with Bailey sharing additional tips for capturing leads and sales, underscoring the impact of surprise and delight elements on customer action.

00:00 Welcome and Introduction

00:06 The Power of Strategic Website Design

01:35 Setting Goals for Your Website

03:58 From Potato Pets to Web Design Success: Bailey's Journey

05:58 Self-Auditing Your Website for Better Conversions

10:08 The Importance of Transparency in Pricing

13:59 Simplifying the Application Process

15:33 Leveraging Freebies for Sales Growth

17:29 The Role of Video in Enhancing Web Pages

18:58 Essential Pages for Your Website

22:19 Design Tips for a Compelling Website

30:21 Final Thoughts and Where to Find Bailey

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The script features a conversation between the host, Jodi, and guest Italia Strubel, a successful content creator and entrepreneur who transitioned from nursing to online business, focusing on travel and brand partnerships. Italia shares her journey from meeting her husband in Thailand, facing financial decisions, and ultimately diving into the digital nomad lifestyle by starting a blog that led her to content creation and social media management. She offers in-depth advice on getting brand deals, leveraging micro-influencer status, and the importance of pitching and engaging content across various platforms. Italia emphasizes the power of negotiation, the significance of contracts, and strategies for entrepreneurs to monetize their content, regardless of follower count. The conversation also touches on practical steps to enter the travel niche, content creation tips, and how events can provide networking opportunities with brands. Italia ends by highlighting her course, Collab Mastery, for those interested in exploring collaborative income streams.

00:00 Introduction to the Entrepreneurial Journey

01:19 The Start of a Global Love Story and Entrepreneurial Shift

02:43 The Leap into Blogging and Overcoming Challenges

04:17 Navigating the Transition from Nursing to Full-Time Entrepreneurship

05:55 Exploring the Realities of Job Security and Entrepreneurial Freedom

07:55 Maximizing Brand Partnerships and Content Creation Strategies

16:23 The Art of Pitching to Brands and Leveraging Micro-Influencer Status

24:32 Expanding Your Content Creation and Monetization Strategies

34:29 Final Thoughts and Where to Find More

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This episode focuses on the distinction between features and benefits in marketing, emphasizing the importance of highlighting benefits to connect with clients on a deeper level. Features are described as the tangible attributes of a product or service, such as the components of a digital course or the specifics of a photography package. However, the speaker stresses that focusing solely on features misses a crucial opportunity to resonate with potential clients. Benefits, on the other hand, address the outcomes or improvements clients can expect, answering the 'What's in it for me?' question and aligning with their desires and needs. The episode offers strategies for effectively combining both features and benefits in marketing communications, introducing the 'so that' copywriting technique as a practical tool for elucidating the benefits tied to each feature. Through examples, including a retreat that includes masterminds, personalized photo shoots, and one-on-one support, the speaker illustrates how to apply this technique to clarify the value and impact of different offerings. The overall message is that understanding and communicating the benefits of products or services is key to attracting and retaining clients by showing how what's offered fulfills their aspirations and solves their problems.

00:00 Introduction to Features vs. Benefits

01:50 The Importance of Highlighting Benefits

04:23 Applying the 'So That' Technique

06:00 Real-Life Application: Retreat Example

10:20 Expanding on the Benefits with 'So That'

19:04 Final Thoughts and Call to Action

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In this episode, the host converses with Shay Bacani, owner of Centure Financial and a financial strategist specializing in assisting women in business. Shay shares her journey into the financial industry, highlighting the influence of her father and her unexpected path to becoming a fractional CFO and financial strategist. They delve into common financial challenges faced by creative entrepreneurs and discuss strategies for managing money, avoiding pitfalls, scaling businesses, and building wealth. Shay provides insights on the importance of understanding the roles of bookkeepers, CPAs, and CFOs, and when to consider hiring each. She discusses the significant impact of mindset on financial decisions, offering advice on how to rewrite one's financial story for success. The conversation also touches on navigating business growth and strategies for adapting to economic changes, emphasizing the importance of strategic planning and adaptation. Shay encourages thinking big for scaling and provides a practical exercise for setting ambitious financial goals. The importance of having multiple income streams and understanding the differences between growth, scaling, and expansion in business is also discussed. Shay concludes by advising on how to approach business strategies considering the current economy and the value of building trust with consumers.

00:00 Welcoming Shay: A Conversation on Creative Entrepreneurship and Finance

01:06 Shay's Journey: From Corporate Accounting to Empowering Women in Business

06:53 Breaking Down Financial Roles: Bookkeeper, CPA, and CFO Explained

09:03 When to Hire Financial Professionals: A Roadmap for Entrepreneurs

15:35 Common Financial Mistakes and Insights for Growing Businesses

18:42 Investment Strategies and the Importance of Implementation

23:42 Overcoming Victim Mentality and Embracing Collaboration

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This episode of the Visionary Rising podcast offers in-depth insights and practical strategies for enhancing Instagram reach, engagement, and growth in 2024. Drawing from a detailed conversation with a representative from Instagram and Meta, the host shares valuable takeaways on optimizing Instagram practices, including the effective use of hashtags, post frequency, editing preferences, and leveraging trending audio for increased engagement. Key topics include the strategic use of 5-8 niche hashtags per post, the benefits of editing within Instagram to avoid third-party watermarks, the potential of trending audio to attract broader audiences, and the importance of posting 3-5 times a week. Additionally, the episode addresses common concerns around audience reach and the significance of engaging with your followers to foster a sense of community. It also explores the role of SEO and hashtags in discoverability and the potential of new platforms like Threads for community building. The host encourages an experimental approach to content creation and emphasizes the importance of focus on messaging over merely appeasing the algorithm.

00:00 Unlocking Instagram's Secrets for 2024: Insights from the Source

00:20 Deep Dive into Instagram Optimization: Strategies for Growth

02:14 Maximizing Engagement: The Power of Editing and Trending Audio

08:29 The Hashtag Strategy Revolution: Finding the Sweet Spot

15:14 Navigating Audience Reach and Content Pivoting

18:20 SEO on Instagram: Hashtags vs. Keywords

20:08 Expanding Beyond Instagram: The Role of Threads

25:38 Posting Frequency and Algorithm Insights: Finding Your Rhythm

26:53 The Big Aha Moment: Understanding Instagram's Algorithm

31:53 Final Thoughts and Tips for Instagram Success

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In this episode, the host welcomes Hunter, a successful entrepreneur in the beauty industry, to discuss the intricacies of building and leading a mission-driven team. Originally a hairstylist, Hunter's journey transitioned to education and entrepreneurship, emphasizing the importance of coupling passion with business savvy. He shares his initial foray into creating a digital course and launching a multifaceted education business that eventually scaled into a six-figure operation. Central to the discussion is the value of aligning team members with the company's core values, mission, and culture. Hunter highlights strategies such as involving the team in hiring decisions, conducting core value exercises, and ensuring that each team member is deeply connected to the business's impact on its community. He also reflects on hiring practices, emphasizing hiring slow and firing fast, and the importance of listening to one's gut feeling. The conversation culminates in the significance of creating space for innovation and the impact of leadership in fostering a cohesive, mission-driven team.

00:00 Welcome and Introduction

00:30 The Beauty Industry Journey: From Hairstylist to Educator

02:43 The Power of Purpose in Business and Overcoming Challenges

05:21 First Steps in Building a Team: Hiring and Learning

25:58 The Importance of Core Values and Culture in Team Building

33:55 Final Thoughts on Leadership and Hiring

35:29 Q&A: Hiring Mistakes and Advice

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This episode delves into the challenges of fluctuating engagement on social media platforms like Instagram, exploring how these changes have particularly impacted larger accounts. The discussion emphasizes the importance of not heavily depending on a single platform for business success due to potential outages or algorithm changes, highlighting the Instagram blackout of 2021 as a case study. The host also shares personal experiences and lessons learned from marketing beyond Instagram, advocating for a deeper understanding of marketing fundamentals and the significance of email marketing as a stable channel for connecting with the audience. The episode concludes with actionable insights for entrepreneurs to diversify their marketing efforts, stressing the value of foundational marketing knowledge to adapt and succeed in the ever-evolving digital landscape.

00:00 Introduction: The Importance of Engagement

00:39 The Unpredictability of Social Media Engagement

01:07 The Stress of Losing Engagement and Account Disabling

01:28 The Thought Experiment: What If Instagram Shuts Down?

03:00 The Instagram Outage of 2021: A Personal Experience

04:43 The Importance of Diversifying Your Marketing Strategy

05:59 The Power of Email Marketing

07:38 The Power of Email Lists and Direct Communication

08:04 Understanding the Fundamentals of Marketing

10:34 The Constant Evolution of Social Media Platforms

11:16 The Importance of Building a Brand Beyond Social Media

12:53 The Power of Authenticity and Unique Branding

13:18 The Risks of Relying Solely on Referrals

13:50 The Importance of Foundational Marketing Knowledge

21:39 The Importance of Marketing Fundamentals in Business Evolution

23:18 The Importance of Understanding Your Ideal Client

24:14 The Power of Email Marketing Revisited

26:47 The Power of Content Marketing

28:20 The Importance of Marketing in the Face of Change

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In this podcast episode, Jodie hosts Ellen Yin, the founder of the 'Cubicle to CEO' podcast and a serial entrepreneur with a flair for transforming her business through constant evolution and innovative brand partnerships. Ellen shares her entrepreneurial journey from starting a social media marketing agency to developing a top-rated business podcast and eventually venturing into angel investing and creating her latest venture, the C Suite membership platform. Ellen emphasizes the importance of embracing change, leveraging brand partnerships in creative ways beyond traditional sponsorship, and investing in relationships and networking for business growth. Through her angel investing endeavors, Ellen explores her multi-passionate interests by getting involved in startups across different industries. She also discusses the significance of getting outside one’s niche to gain fresh perspectives and accelerate business success.

00:00 Introduction and Welcome

01:00 The Journey of Cubicle to CEO

01:28 The Evolution of Cubicle to CEO

03:31 The Birth of the Podcast

04:58 The Challenges and Triumphs of Transitioning

05:48 The Power of Branding and Partnerships

06:05 The Decision to Become a Media Company

08:35 The Importance of Satisfaction in Business

09:45 The Role of Relationships in Business Growth

10:39 Exploring the Multi-Passionate Side through Angel Investing

11:39 The Power of Brand Partnerships

14:02 The Launch of a Unique Membership Experience

31:37 The Importance of Relationships in Angel Investing

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This episode provides advice on improving marketing conversion problems, a common issue in many online businesses. The speaker guides listeners through the process of identifying and addressing the root cause of conversion failure, and guides them on how to diagnose problems in their marketing funnels. The host emphasizes the essence of messaging and traffic in making marketing decisions. The podcast also identifies common mistakes made by entrepreneurs, particularly adding extra features rather than improving the messaging. The importance of focusing on the benefits and desires of the intended client rather than the features of the product or service is emphasized. Finally, the host highlights the importance of maintaining a consistent brand voice throughout your marketing processes, providing concrete examples and solutions.

00:00 Introduction to the Podcast

00:04 The Common Problem: Marketing Not Converting

01:55 Understanding Marketing Funnels

02:10 Case Study: Tweaking the Funnel for Better Results

03:01 The Importance of Clear Pathways in Marketing

05:28 Diagnosing Problems in Your Marketing

06:59 The Role of Messaging and Traffic in Marketing

14:59 The Importance of Consistency in Brand Messaging

17:52 Common Mistakes in Marketing and How to Avoid Them

23:24 The Power of Focusing on Benefits Over Features

29:08 Conclusion and Final Thoughts

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The podcast discusses the effectiveness of using chatbot automation for Instagram marketing strategies. The host explains how influencers and business owners are using chatbots to automate Call-To-Actions (CTAs) on Instagram to build engagement and move audiences to other owned platforms. The podcast dives into the concept of a 'visibility ecosystem', which leverages visibility opportunities to deepen relationships with audience and establish authority. Benefits of using chatbots include removing friction in the customer journey and improving engagement. The host emphasizes the importance of meaningful interactions, over mere likes or comments, to grow a business and attract clients. Some applications of chatbot automation highlighted include promoting content like podcasts, blogs, webinars, application forms, and low ticket offers. The conversation also focuses on 'quiz funnels' within chatbot automation as a powerful type of lead generation strategy and provides concrete examples of its application. The host further assures listeners about customer satisfaction with chatbot experiences, and stresses on the tool's potential to improve community experience.

00:00 Introduction to the Podcast

00:03 Understanding Chatbot Automation

01:55 The Power of Visibility Ecosystem

02:38 The Role of Social Media in Business Growth

03:28 The Benefits of Chatbot Automation

06:05 Exploring the ManyChat Tool

07:32 The Impact of Chatbot Automation on Instagram

08:28 The Importance of Connection in Automation

10:49 The Anatomy of a ManyChat Quiz Funnel

18:25 The Power of Segmentation in Email Marketing

29:15 Conclusion and Final Thoughts

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Connect with Michelle

Marketing is changing FAST and in 2024, things are gonna keep changing. Don’t worry though, we’ve got you covered when it comes to how to show up online effectively and in a way that grows your business and your brand.

In this episode, the Visionary Rising podcast invites Michelle Knight for an in-depth conversation about digital brand storytelling. Michelle shares her experience journeying from a corporate background to becoming a visionary entrepreneur, building her company, BrandMerry. The concept of painting a picture using micro-stories to convey personal, product-related, or ideal customer stories is emphasized to create digital presence and authenticity. An important advice from Michelle is for entrepreneurs to always act out of alignment; to not compromise their values, but rather adapt to marketing trends and decisions that resonate with them, thereby contributing to a life of freedom. Michelle believes every marketing strategy works, and it is up to the entrepreneur to decide what works best for them.

• Storytelling in digital branding
• Michelle's journey to entrepreneurship
• Authenticity in branding
• The shift in marketing trends
• The role of storytelling in sales
• Yay or nay: faceless marketing
• How to tell micro stories
• The four C's of content storytelling
• Conflict and storytelling
• Creating tension in product stories
• Personal stories and the power of conflict
• The role of tension in storytelling
• Highlighting the problem your product solves
• Sharing ideal customer stories
• Building authority through storytelling
• The importance of conversions in storytelling
• Building trust and authority in your brand
• The power of testimonials and case studies
• The role of nonverbal communication in storytelling
• The importance of brand affinity
• Acting out of alignment in business

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Visionaries see things differently when it comes to entrepreneurship and marketing. Whether you are an online course creator, educator in the beauty industry, creative entrepreneur, photographer, brand or web designer or whatever else your creative business looks like… I want to show you how to get more eyes on your business through intentional marketing efforts.

This episode explores five advanced strategies for enhancing the visibility of your business as a creative entrepreneur in the digital space. Topics include the importance of creating strong hooks across various content types, creating evergreen and long-form content, utilizing social SEO on Instagram, incorporating DM automation, and strategic collaborations. The podcast emphasizes the value of each strategy in getting more attention online, connecting with target clients, and ultimately supporting business growth.

What visibility means and why it’s important for your business

• The power of hooks in marketing
• Crafting effective hooks so your audience on social media and beyond consumes more of your content
• Why bland hooks don’t work anymore and how to make-over your content to be more specific
• Evergreen and long-form content and why both are important to grow your business
• How social media platforms are pushing SEO and how to leverage that
• Using Manychat DM automation to increase your engagement
• Strategic collaborations with people in your niche and how to leverage this practice to be beneficial for both of you and to grow your audience

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In the inaugural episode of the Visionary Rising podcast, host JodIe Brown takes listeners on a journey, detailing her transition from a hairstylist to a successful online business owner over the span of four years. 

She shares how intentional marketing, investment in self-education, mentorship, and the creation of valuable digital content played significant roles in her rapid business growth. She discusses her personal hardships, especially her struggle with infertility, which led to the deepening of her entrepreneurial mindset. 

To inspire others, she provides intriguing insights into her early days in entrepreneurship, her significant career decisions, and her strategies leading up to the successful launch of her first podcast, Hairstylist Rising and why she started The Visionary Rising.

• My journey as a visionary entrepreneur
• The importance of soft skills in entrepreneurship
• The impact of my work and the birth of align creative co
• Transitioning from a service provider to a digital educator
• The story of my transition into the marketing space
• The challenges and triumphs of building a clientele
• Building a location independent business
• The power of intentional marketing
• The decision to start my own business
• The impact of personal challenges on my entrepreneurial journey
• The role of mentorship and education in my success
• The launch of my first podcast and its impact
• Creating valuable content and collaboration

Join Jodie and industry-leading guests as they go beyond the basics, offering a sleaze-free approach to marketing and pull back the curtain on creative strategies to grow you business in a way that feels good and allows you to make whatever your big business dreams are come true. From mastering social media and podcasting to overcoming imposter syndrome, creating a digital nomad or laptop lifestyle business that allows you to work from anywhere, and building a magnetic brand, each episode delivers actionable strategies, insights and mindset shifts to help you thrive in the online space.

Whether you're a visionary entrepreneur, course creator, or creative coach looking to make a meaningful impact and design a life on your own terms, you are a part of The Visionary Rising. Tune in for expert interviews, actionable trainings, and inspiring conversations.

Subscribe now for weekly episodes packed with invaluable advice and don't forget to leave a review to let us know how we're doing. Share this podcast with your fellow visionary entrepreneurs and connect with Jodie on Instagram @itsjodiebrown to continue the conversation. It’s time to step out of being your industries best kept secret, get seen and heard… and become a part of The Visionary Rising!

PODCAST INTRO

Welcome to the visionary rising, the podcast for freedom seeking heart led creative entrepreneurs, course creators and online business owners. I’m Jodie Brown, marketing obsessed hairstylist turned content creation agency owner and visibility mentor and I’m hear to help your build a magnetic brand, grow your audience and become THE authority in your space. You’ll get the most up to date conversations and strategies on marketing, social media, mindset and entrepreneurship so you can grow your business in a way that feels as good as it looks. Here we keep it real and go beyond the basics. I’m obsessed with helping creatives get seen and heard and paid well for their work. Beyond a podcast, this is a movement. Welcome to the Visionary Rising.