Topics Covered:

HOW TO BE COMFORTABLE WITH RISK

HOW TO BE GOOD WITH MONEY EVEN IF YOU "DON'T LIKE NUMBERS"

HOW TO OVERCOME LIMITING BELIEFS

BREAKING GENERATIONAL CURSES

HOW TO MAKE YOUR MONEY WORK WITH YOU

Resources Mentioned:

Money Mastermind With Erinn

Instagram@erinnbridgman

ErinnBridgman.com

Join Ramona for the 2021 Massage Boss Summit

(Episode 156 With Emily King | Learn Your Money Code)

We Are Going Over:

How to find your specialty

How to avoid burnout

Mindset issues that are holding you back from charging what you're worth

Building a business based on what YOU truly want

Resources Mentioned:

The Rebel Therapist

Annie's Instagram

Spapreneur® Coaching Programs

We are talking all about:

2020 Lessons

How to Turn Regret Into Resilience

How to Appreciate The Dreams You Have Already Reached

Choosing Your Own Title

The 5th Why

& SO Much More

Resources Mentioned:

On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success

InkWell Planners

Spapreneur ® Alliance

We are discussing:

Med Spas vs Traditional Spas

How you can benefit from Med Spa technology and services 

Skyler's journey to where he is today

How to serve your clients and let the money follow

+So much more!

Resources:

Skylar Pearson on LinkedIn

Ramona’s Coaching Programs

Today’s episode is everything you need to know about transitioning and downsizing. And you will learn how growth sometimes comes with scaling back. I am interviewing Rebecca Brumfield. Rebecca is passionate about helping women bodyworkers build successful businesses. Rebecca is also my good friend and I am so excited to invite them back on the show!

We are going over:

How downsizing can actually help your business grow

How to make transitions in business

Why success I a personal metric

Why and How to align your goals with your core values

Doing business on your terms

Resources Mentioned: 

Rebecca’s Facebook Group - Badass Bodyworkers

Learn About Ramona’s Coaching Programs

Elicia is a Massage therapist, business coach, author & mentor to hundreds of therapists worldwide. Elicia has been enjoying business success for over 16 years & now teaches solo therapists and clinic owners how to build successful businesses & live life on their terms.

We will be going over:

• What is the value of marketing on Instagram? 
• Who can benefit most from marketing on Instagram?
• What should you post?
• How often should you post?
• How can you grow your following?
• And so much more!

Resources Mentioned:

• Elicia’s Facebook Group Massage Business Support Network
• Spapreneur® Mastermind
• Spapreneur® Group Coaching

We are going over:

Why you need to be delegating and outsourcing

Where to start when considering what to delegate and what to keep for yourself

Mindset blocks as a CEO

What lessons I have learned after many years as a CEO

How much your time is really worth

Resources Mentioned:

Spapreneur® Mastermind

Spapreneur® Group Coaching

Questions Answered

• What is Nice Job?
• What is the most effective way to ask for reviews?
• What should you do if you get a bad review?
• How do you know it's time to make a pivot in your services?
• How can you utilize reviews in your marketing? 

Resources Mentioned

• Grow Your Business with Nice Job
• Listen to The Nice Job Podcast
• Spapreneur Alliance Group
• Schedule a Call with Ramona!

Topics Covered

• Most businesses start with little to no money
• Money is a finite resource
• Get money focused
• Money is a tool
• Every dollar that comes to you has to have a job
• Treat your business like a revenue-producing entity
• Investments in your business shouldn't be a vanity thing
• Stop putting up with nonsense from clients
• Invest in accounting education
• Align your revenue goal to your personal money goals
• You need a household budget - four walls and a dream life
• Invest in professional services that matter
• The CEO Schedule

Resources Mentioned

• Spapreneur Live - join us!
• Schedule a Call with Ramona!
• Amber Dugger - Ramona's favorite money expert
• Emily King Episode of Spapreneur
• Profit First - accounting education
• Tapping into Wealth - money blocks
• YNAB - You Need a Budget
• Client Retention Tracker
• Spapreneur Alliance Group

There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up. 

But you can’t use a lack of not having a staff be an excuse because there are things you can do to get people to work for you.

Topics Covered

• Yes there is a labor shortage
• How I’m able to go on vacation and my spa is still able to run
• The key is low staff turnover
• We’re having people not even showing up for interviews
• New graduates are coming
• ”I can’t find someone as good as me”
• Where are the gaps in your business you need to hire for
• What are you missing and what are the clients asking for?
• Know your core values and strengths for your business
• Train into your company culture and experience
• You have to let go of complete control of your business
• You have to be willing to be teachable and learn from your team
• Let your staff members have ownership mentality
• Make sure you’ve put the want ad everywhere
• Leave no stone unturned
• Are you offering enough money
• Do you have the supply of clients to meet the demand of another practitioner
• Have you identified where you need coverage 
• Ideal team member avatar
• Get testimonials from your team
• Have a team page on your website 

Resources Mentioned

• Spapreneur® Live
• Spareneur Alliance Facebook Group
• Spapreneur Mastermind
• Spapreneur Private Coaching

Topics Covered

• Why crowdsourcing business information is a bad idea
• Surface information
• They don't know you
• Taking advice from unsuccessful people
• You don't know their motivation
• Why I invest in business coaching
• Why you're asking on a Facebook Group

This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices.

It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-line consulting company focused on helping heath coaches, consultants & practice owners scale-up their profits while scaling-back their hours.

Using her 14+ years of Lean Process Improvement & Behavior Change expertise, she now helps Health Entrepreneurs set-up systems that deliver exceptional client results that attract, retain and create raving-fan clients who

become their brands most powerful marketing tool.

She created her signature "Time To Profit" method, to help CEO's & practice managers free up time to build a more profitable business around a lifestyle they love... and always have time for what matters most.

Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app.

Topics Covered:

• Why Client Retention is the Key Metric in Your Business
• How to Calculate Client Retention
• When to calculate
• Ways to increase retention

Resources Mentioned

• Client Retention Calculator
• Free Spapreneur® Alliance Group

Topics Covered:

• Excuse 1: Clients 
• Have a client standards agreement Understand client expectations 
• Know your ideal client for your business and for each staff member
• Retention as a company focus
• Excuse 2: Not enough time
• Prioritize what’s important
• Track your hours
• Use block scheduling 
• Excuse 3: I don’t have the knowledge 
• Crowdsourcing information in Facebook Groups
• Sign up for business training 
• Excuse 4: Not enough staff 
• The unemployment extra money is running out 
• Have a hiring plan in place 
• Your ideal team member avatar 
• Excuse 5: No Money 
• Profit first - book by Mike Michalowicz a proven system of business accounting and accountability that will enable you to enjoy profits as a business owner
• Know your numbers - you have to know how much 
• Stop asking for financial advice in Facebook groups

Resources Mentioned:

• Spapreneur® Alliance Group
• How to Protect Your Business Legally Podcast Episode
• Download the Client Retention Calculator
• Joy of Missing Out Book
• Spapreneur Mastermind  
• Traction by Geno Wickham
• Profit first - book by Mike Michalowicz

The Essential 13

* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *

1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 

2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.

3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.

4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 

5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.

6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 

7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 

8. In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books

The Essential 13

* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *

1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 

2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.

3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.

4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 

5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.

6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 

7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 

8. The Four Tendencies by Gretch Rubin - there is a reason Ramona asks you to find out your tendency - because it allows her to customize the coaching to work best for you.

9. The Power of Habit by Charles Duhigg - Want to know why certain habits stick and others don't? This book uses science to help us understand our habits and why they stick.

10. Eat That Frog by Brian Tracy  - this short book is crammed full of ways to avoid procrastination.

11. 13 Things Mentally Strong People Don't Do by Amy Morin - to build the mental strength needed to keep going in business.

12. Free to Focus by Michael Hyatt - Just because you're busy doesn't mean you're getting things done. This book helps create a system to remove blocks to get to your goals.

13. Building a Story Brand by Donald Miller - an amazing guide on making your marketing messages clear and understandable in an increasingly confusing marketplace. 

Topics Mentioned

• The world feels so busy.
• When you feel too busy to do the things you want or need to do
• Enough is a gross word
• Assess your mindset around success
• Give yourself grace during the tradition from old normal to post-pandemic
• Start mapping where you want your week to go
• Keep your north star clear and in front
• Will this matter in five years?
• Overwhelm is when we don't know where to start
• Obstacles are opportunities
• The goals and opportunities have to grow and change with you
• Don't create your life around a system - choose to be the center of the system
• Taking care of yourself allows you to take care of others
• There is no catching up on 2020 - instead, accept we lost a year
• Our past is there to help us learn
• Having a rough time gives you so much power if you recognize the gifts it brings
• Track the patterns in your life to see what's working and what needs adjustment 
• Five minutes with peak productivity
• The priority list vs the todo list

Resources Mentioned

• Tanya Dalton
• Spapreneur Mastermind
• Intentional Advantage Podcast
• Tanya's Book - The Joy of Missing Out
• Tanya's Next Book - On Purpose
• Full Focus Planner

Topics Covered

• Huge Marketing Opportunity to get income in your spa
• Spas are for dads
• Choose more "manly" treatments
• Market date nights and partner with a great local business
• The reservice pink tax
• Remember who is the customer for the holiday
• People want experience gifts
• Don't forget the inclusion
• Use people of color in your marketing
• Why we support Black Lives Matter

Resources Mentioned

• Unsplash
• Spapreneur Alliance - our free Facebook Group
• Full Schedule Method

Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS.

Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”.

Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead.

A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients.

Topics Covered

• Background in SEO that made major changes
• Why SEO is important in small business marketing
• Yes Google is King of the Organic Search
• Use all the Google Tools available
• Google looks different depending on the search
• Maps more important than Organic Reach
• To test your search go into incognito mode
• How do you climb to the top of search
• You need to build your SEO equity
• Use your niche to build search equity
• Onsite and off-site
• People write questions in the search bar

Resources Mentioned

• CometFuel.com
• Free Google Ads Guide
• Google My Business App

Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.

In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.

Ramona isn't lying - she LOVES these women, and you should totally listen to them.

Topics Mentioned

• Why you want to sell things - yes you really do
• Selling products extend the experience of the spa to home
• How to get clients to buy products
• What you look for when picking a product line for your spa
• Co-Branding vs. Wholesale
• What about coming up with your own lines of products
• It isn't easy to be a service provider and a product maker and do both well
• The sales rep is everything
• Use it in real-time with clients before investing in making a product
• With product, understand what your customers expect and want
• Customize the experience to lead into selling the product
• Use the products to create a system for your clients - sell the system
• Teach your team to sell from recommendation

Resources Mentioned

• Unstoppable Entrepreneur Podcast Product Boss
• Cause + Medic CBD
• The Product Boss Website
• Bulletin.co
• Faire
• Shop 1 in 5 Pledge
• Alibaba
• The Product Boss Opi Episode
• The Product Boss Mastermind
• The Product Boss Resource Guide
• Year of Content from the Product Boss

Emily is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist, and pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.

Topics Covered

• Money is Our Favorite
• The Fear and Judgment of making Money
• Why the Spa industry is afraid of making money
• Don't spend your client's money for them
• How to release the guilt of charging what you should
• How to get free of the fear of making money
• Lots of different ways to bring in more money, without charging more
• You can't wait until you're comfortable raising your rates
• Every dollar that comes into your being needs to have a purpose
• Go for the big goal - it's okay
• Being successful doesn't mean you're not afraid
• Money personality types

Resources Mentioned

• Free Meditations for Entrepreneurs
• Join the Alliance
• Emily King's Website

Ross founded and is the CEO at Crowdspring. More than 220,000 experienced freelancers help businesses, entrepreneurs, agencies, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true.

Topics Covered

• Why Ross left the courtroom to start a branding company
• Ramona accidentally stole Safeway's logo
• Why cheap design costs
• The problem with sloppy design
• Give your clients a brand identity
• A logo creates an emotional reaction and an expectation
• Don't hide your personality
• Mistakes with Brand Voice
• Know who your customer is
• SWOT!
• Your business can't be rescued with great branding
• Your brand voice also includes your recruitment of your team members

Resources Mentioned

• Join Spapreneur Alliance - our Free Facebook Community
• Crowdspring
• Guide to Building a Brand Identity
• How to Rebrand
• How Much Should Good Branding Cost

Topics Covered

• Actually, she sold over 2300 boxes of cookies
• She had a focused goal
• Lots of tactics
• Retention of customers
• Found emerging markets
• Dealing with Covid-19 restrictions
• Using the pandemic as a selling advantage
• Don't discount for package prices
• Personal touch and telling your story
• Sometimes you need a bad guy

Resources Mentioned

• Train like a Girl Scout Worksheet
• Join the Free Spapreneur Group

Topics Covered

• This year's Mother's Day is going to be big.
• Know who your Mother's Day customers are - the gift giver
• Old school tip - hint hint still works
• Remind them gift certificates are always a good option
• Manage the expectations of the clients
• The messaging you need to use to convince them you're the Mother's Day solution.
• Cause a bit of panic
• Use inclusive marketing terms
• Make it stupid easy for the men to buy
• Remind Clients Mother's Day is Everywhere

Resources Mentioned

• Spapreneur Alliance Group

Meghan is a Senior Product Manager at AWeber. During her 5+ years with the AWeber team, she has served on various teams that include both native mobile app and web-based feature development. A firm believer in collaboration and its status as the secret sauce to developing the most successful features, Meghan has a passion for continually developing ways to involve the entire team in the product development process. A seasoned speaker at events across the country, Meghan is passionate about educating entrepreneurs and small business owners about growing their businesses through email marketing. She is also an active member of and contributor to ProductTank Philadelphia.

We talk about all things email marketing, and there is so much value you're going to want to listen twice.

Topics Mentioned

• Why you want to use an email service provider instead of a free Gmail Account
• Get a Branded Email
• Send emails that matter to your clients
• A split test email
• How often should we send emails
• You want to be specific with your emails
• Create Templates to make workflows easier
• How do I know to segment? Ask the clients and base it on them
• How to prioritize which emails
• it's not bugging them to send them emails

Resources Mentioned

• AWeber
• Spapreneur Full Schedule Method
• Geek Girl Massage

Topics Covered

• Take stock for the last quarter - use a GOBU
• The GOBU vs SWOT
• How to use the GOBU
• Gather Your Numbers
• Turn the items in the GOBU to a goal
• Find the one thing that would dramatically change your business or life

Resources Mentioned

• Spapreneur Facebook Community
• Grab the resources from this episode

series of failed surgeries left Kristen bedridden and depressed, with daily seizures. Through research and looking for outside-the-box

solutions, she discovered that to regain her health, she needed to build a strong foundation. That foundation included food as

medicine and the number one building block for optimal health: Magnesium. She discovered that oral magnesium was not effective

and began using liquid magnesium as a foot soak, finding that the body could utilize it more effectively.

Kristen’s health improved. She began to research and create natural bath and body products for herself, her family, and friends with

skin sensitivities. She began sharing her knowledge as she researched and found clean sources of whole food supplements and

minerals. She never intended to start a business, but friends offered to pay her for her products and advice. Living the Good Life

Naturally was created.

Starting with one-on-one consultations with clients to farmers markets for the bath and body line, Kristen’s business quickly moved

from the small kitchen and extra bedroom in her home to a retail space in Logan, Utah. She hosted a Rocky Mountain Regional radio

show for seven years, where she answered natural health questions. This led to workshops and keynote opportunities at natural

health conferences. This quickly led to needing a full-time team for production, dealing with marketing, running the retail shop, and

many things that it takes to run a business.

From small beginnings in her 10 by 15 basement kitchen to her warehouse, store, and online business, Kristen has helped thousands

of individuals reclaim their own health foundation. As she tells her clients: “You are the CEO of your health. Let me be on your board.

Topics Covered

• The health crisis that brought Kristen success
• She never thought about starting a business
• How Kristen got to health crisis to running a successful business
• The bar of soap moment
• When your value doesn't match your product
• You need to be willing to charge what you're worth
• Entrepreneurs Have a Gap in creating systems to free themselves
• Build your trust bank
• Your systems have to evolve
• We soak ourselves in our business to hide broken patterns in our home

Resources Mentioned

• Kristen's Website
• Interview Connections
• 
  

Topics Mentioned

• Why Pinterest is Different from Other Social Media Accounts
• Focus on the Benefits of the Service
• Go to Pinterest and Search Specific Benefits
• Trends on Pinterest work
• Pinterest is a Long Term Investment
• Why Now is the Time to Plan for Pinterest Holiday Season
• Using Your Profile to Boost Your Local
• You have to do a tiny bit of content
• You can use Review on Pinterest
• Specific Products Make Great Blog Posts
• Images are Key for the Pin Images - 2:3
• Specific boards are key for board management

Resources Mentioned

• Simple Pin Media
• Free Pinterest Keyword Guide
• Marketing for Specific Modalities with Mindy Totten
• Manatee Digital Media
• Dinner at the Zoo
• Canva
• Spapreneur Free Facebook Group

He won the award for "Highest Rated Session" at MindBody Bold, amongst a field of health and wellness leading minds and best presenters. In March 2020, he completed the MindBody Business Consulting Program to learn overall best business practices for studios and is the only lawyer to hold the certificate.

Topics Covered

• He started the service because he loves the industry and product
• How does a lawyer become a yoga instructor?
• Legal Complications that Happen
• Why a Waiver of Liability is the Most Important Document for a Wellness Professional
• Why DIY Legal is a Bad Idea
• Do your legal agreements and contracts fit your business?
• Pay me now or pay me later.
• Using the legal document to be open and honest with your clients
• The screenshot defense
• Contractor vs. Employee Distinction
• The wellness space is an open minefield
• Get everything in writing

Resources Mentioned

• The Yoga Law Book
• Conscious Counsel
• Free Spapreneur Facebook Group

Topics Covered

• The emotions of money
• It's your job to be accountable for your numbers.
• The cost of service goes up at different times.
• Have enough cash flow to manage your business
• Cash flow is different than revenue.
• Have to be a financial detective
• Pricing is important
• Money memory from childhood
• Value-based Clients vs. Service-Based Clients
• Your bookkeeper can't read your mind.

Resources Mentioned

• Tracey's Website
• Young Money Podcast
• Financial Foundation to Entrepreneurial Peace Training 
• Spapreneur Facebook Group

Topics Covered

• Connections that are meant to be
• Teaching led to massage discovery.
• You don't have to be everything to everyone.
• Find one thing you're good at and focus on that.
• Don't cram everything into your business card
• When you're not passionate about a modality don't do it
• If you're dreading the client you got to fix it
• Share the results, not the science
• Are you keeping the client out of fear or joy?
• Know about yourself and honor your choices
• Should you go broad or deep?
• The great awakening from COVID-19

Resources mentioned

• Mindy Totten's Website
• Mel Robbins Take Control of Your Life Audio Book
• Do it with Intention Podcast
• Mindy Quiz

Topics Covered

• Why I didn't want to record this episode
• Why are You Procrastinating?
• Routines Help
• Put on Real Clothes and Shoes
• Have a Reward
• What is the Win for Finishing?
• Perfect is a Lie

Resources Mentioned

• Natalie Bennet's Messy to Minimal Series
• Eat that Frog - Brian Tracey

Topics Covered

• Numbers are scary and that's okay
• The easiest receipt tip ever
• Numbers don't lie
• How to make adjustments and changes

Resources Mentioned

• Freelancer Bookkeeping Course
• Alison's Free Facebook Group
• Spapreneur Free Facebook Group

Reminder if you love the podcast help us out by leaving a rating or review - it helps other people discover the podcast.

Topic Covered

• Some of the good things about Groupon
• The fine print of Groupon
• The Main Reason It's a Bad Idea for Your Business

Resources Mentioned

• Spapreneur Facebook Group
• Spapreneur.com

Topics Covered

• We're in the life improvement business
• What transition is happening in your client's life
• Building a Referral Based Business
• Entrepreneurs Solve Problems
• If they don't feel anything you don't have a relationship
• What Christmas tree sales can show us about sales
• Create little moments of surprise and delight throughout
• Why you should form a relationship with a local mattress store
• Why shop local works to promote your business
• Make sure the values match your brand
• Why Covid allows you to be more creative
• What brings you in today?

Resources Mentioned

• Come Back to Bed
• Mattress Podcast
• Talk Triggers
• The Coaching Habit

Topics Covered

• What retire life looks like
• Why Sessy doesn't want to be on the podcast every episode
• No more excuses
• 2021 trends
• Sessy is upset at the spa lobbyist
• Educate the lawmakers
• The work from home needs
• Plant the Seeds Now for When the World Opens Up
• Finding the Baby Massage Therapists
• The Survey and Tupperware Lids
• Adjustments for Valentine's Day

Resources Mentioned

• Google Forms
• Spapreneur Facebook Group
• Clubhouse

Leslie is a powerful woman filled with wisdom that we all need, especially focusing on building a team. You’re going to want to get your notebook out because Leslie is going to blow your mind.

Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. With a background in corporate sales, youth ministry (yes she’s a Christian and the owner of a pole studio!), and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually. Now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need.  

Topics Covered 

• Embracing being a CEO in your business 
• Leading with your heart and your head while building a team
• How to begin trusting someone with your brand
• The questions to ask
• Why you do what you do?
• Developing a corporate culture
• Knowing your core values
• How to trust your own voice
• The Enneagram 
• How do we bring the core values to the interview process?
• Your Values Should be in your want ads

Resources Mentioned

• Team Trueblood 
• Leslie Lyons Website
• Leslie Lyons Instagram
• The Spapreneur Facebook Group

Topics Covered 

• Katt’s background
• How she filled her schedule and made it last 
• Switching to online booking didn’t make it easier 
• She wasn’t serving her best clients and her body was breaking down
• She doesn’t have front desk support 
• Fills her books with her best clients 
• Don’t let the online scheduler rule your appointment book
• Know yourself when your brain works best 
• Group your clients - top clients first 
• Give VIP clients one emergency pass a year
• The invitation is important 

Resources Mentioned 

• The Beauty Educator 
• Free Guide - 5 Booking Mistakes We All Make 
• The Spapreneur Facebook Group

Topics Covered

• Got to get over the documents and the bureaucracy
• Why we got 3 grants and what we used them for
• How you find out about grants
• Get the state certification for minority or women-owned business
• Get passed the bank titles and find a person to support you
• How to turn the PPE loan into a grant
• Latest priorities for the second PPE loan
• SBA Requirements for the PPE Loan Program
• Get a CPA that will back you up
• Don't be afraid of Quickbooks
• Don't be ashamed of your financial books
• Be stubborn
• What you can use the PPE loan on to turn it into a grant
• Do I really need this PPE program?

Resources Mentioned

• Towne Bank
• Small Business Administration PPE Program Page
• Quickbooks
• Thou Shall Prosper Book
• Xero
• Freshbooks
• PPE Tip Sheet

Topics Covered 

• Where were the Spapreneurs in 2020?
• The three methods of a fresh start 
• Listen to things again and again to gain insights 
• A fresh start can happen at any moment
• Make a decision to make a fresh start
• You cannot go backward
• Choose your path wisely 
• Don’t go it alone 

Resources Mentioned 

• Spapreneur is on Clubhouse
• Rachel Luna
• Join the Free Spapreneur Facebook Group

Topics Mentioned

• Sessy loves her ringtones.
• Our love of Costco is limitless.
• "Don't talk. I have to call Your Mother."
• Offer Solutions to Help Your Clients Walk Away Well
• The first Step Acknowledge the Problem.
• Built-up Good Will Helps
• Loyalty to the Place Happens More Often
• Sometimes you have to admit you're human.
• The minute you know something is messed up, fix it.
• Check your systems and processes before the busy season
• Train your staff to think, "what would they do?".
• What happens if they pull a "Karen."
• It is 10x More Expensive To Get a New Client than Keep a Current Client

Resources Mentioned

• @TheIttyCommitty3
• Costco Connection Magazine
• Free Facebook Community

Topics Covered

• The great hair debacle - 2020 strikes again
• What's More Important? Your Hair or Your Pride?
• Don't talk while the dryer is going
• Are you in the position to keep your business if you have an emergency?
• Front desk that works
• Building a Team that Can Pick Up when You Fall Down
• You will Never, Ever Scale if You Can't Relinquish Control
• You Have to Have a Plan if Emergencies Happen

Topics Covered:

• The weird thing Evan laughs at
• How do we manage our staff without turmoil
• Stop comparing yourselves to us
• Understand your company culture
• Understand Your Core Values
• Hire to Replace your Weakness
• Don't be Afraid of Sorority Members
• Does the modality fit your company's ideal client?
• The clients don't belong to them
• You're not their parent
• The team is your first customer
• It's a number's game

Resources Mentioned

• The Pumpkin Plan by Mike Michalowicz

Topics Covered:

• We have a new editor - Joel Sharpton! and he has the coolest wife
• Sessy is heading to Europe again!
• September the 2nd New Year
• Amber Dugger is amazing
• We take anxiety meds - and it's okay
• When we feel taken hostage by the client
• You Don't Have to Respond
• Have a question that works that isn't political
• When you're out of control
• Control what you can control
• You can't fix everything
• Don't be a sponge be a duck
• Pillar 5 - Systems and Processes
• The difference between surrendering and giving up

Resources Mentioned

• Emotional Intelligence by Daniel Goldman
• The Four Tendencies by Gretchen Rubin
• Ramona's Favorite Notebooks
• Slack
• Spapreneur Mastermind

We're talking about how to balance posting on social media versus what your clients see. How to handle employees when they aren't socially distancing themselves during their off time.

Topics We Cover

• It's been a long, fucked up year
• Family updated and events
• President Trump held a rally
• You don't know who you're associating with
• Ramona is Punished
• Setting boundaries
• You can't control their personal life, but you can control their professional life
• It's like dealing with teenagers

Before she became a CFO, she had plans to open her own hair salon and that prompted her move to attend business school. Her background in the salon world and business education allows her to bring her unique experience and knowledge to salon and spa owners!

Topic We Cover

• Business education is so important
• Your business financials effect your personal life
• Knowing where the problems are to invest correctly in your business
• Avoiding the feast or famine spending cycle
• Connecting Your Core Values to Your Business Financial Goals
• Volume versus Higher Price Sales
• Why Now is the BEST time to do a Financial Plan
• Key Performance Indicators (KPIs)
• Asking for Help where you aren't good in your business
• Don't feel shame for what you aren't good at in your business - ask for help
• Look to your past to make decisions on your future
• Data is our Friend
• Female versus male energy in business
• Money is emotional
• 2020 it Rained
• Day one or day 1000 it's never too early or late to get financial knowledge

On today's episode:

Is it ethical to reopen or stay open during COVID-19?

Topics Covered:

• Ina Garten's Beatty's Chocolate Cake
• Is it ethical to reopen or stay open during COVID-19
• Listen to yourself first
• If you're allowed to reopen and feel safe do it.

Guest today is Nikki Rausch, from Your Sales Maven is joining Ramona today. After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves.

Topics We Cover:

• Misconceptions About Selling
• Why Selling Makes an Impact
• Don't Sell From Someone Else's Wallet
• You're Not Your Ideal Client
• Don't Make it About You
• The Selling Staircase
• The Close Language

Where you can Find Nikki:

 www.yoursalesmaven.com

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://yoursalesmaven.com/podcast/

https://www.linkedin.com/in/nicolerausch/

https://twitter.com/yoursalesmaven

https://www.youtube.com/channel/UCG_fQKDlfI9bOk621GtKW9w?view_as=subscriber

Resources Mentioned

• Profit First Professionals
• Profit First
• Spapreneur Comnunity

Resources Mentioned

• Profit for Keeps
• Spapreneur Comnunity

Topics Mentioned

• Nobody ever thought anything like this would happen
• Making a decision to close was hard
• This situation was Ramona’s breaking point 
• You’re in a panic of fear
• We are taking this time to complete the construction
• Check your legal rights when it comes to rent
• This is a wake up call for our industry
• These are the steps you need to be taking
• Action plans you need to follow

Resources Mentioned

• Profit First (Mike Michalowicz
• Spapreneur Comnunity

Topics Mentioned

• Spapreneur is now trademarked! Yay!
• CEO, COO, Director of the Board
• The Spapreneur CEO Course
• Do titles really matter? 
• Management structures 
• Career paths
• The CEO gets dirty
• Own it!
• You wear multiple hats
• Have the confidence 

Resources Mentioned

• Hashtag-Legal
• Spapreneur Comnunity

Topics Mentioned

• Girl Scout Cookies
• Valentines follow-up
• Identify the gaps in your business
• We didn’t do upgrades this year
• Think about whether you need robes in your rooms
• Ramona ordered too much lettuce
• One of the last episodes in the closet
• Obstacles happen work through them 
• Spapreneur challenge!
• Get t-shirts
• Broken windows - those you can not replace 
• Spapreneur Community

Resources Mentioned

• The 5 Love Languages
• Spaprenur Community

If you\'re a spa owner and want to create a plan to get the most out of the Valentine\'s Day crowd, this episode is for you.

Topics Mentioned

• Lynn is back
• Family is so important
• Expenses and numbers
• 6 Pillars Framework for Spa Owners
• CEO Mindset vs Business Owner
• Clients in your spa business
• Outreach
• Money
• Systems and processes every spa business needs
• What do you want to learn? 
• Win an free annual pass to the spapreneur community

Resources Mentioned

• Spapreneur Community
• What one thing do you want to learn?

 Topics Mentioned

• Lynn shares her 20 for 2020 list
• Spending audit
• Gift certificates at day spas
• Create momentum to generate new clients at your spa
• Consider a pay raise
• Six Pillars
• Valentines day for spa owners
• Ideas, ideas and more ideas
• You need at least one business goal for your spa
• It’s ok to promote your business

Resources Mentioned

• Spapreneur Community

Topics Mentioned 

• Take time to think about your resolutions in 2020
• Introspective examination 
• Ramona’s 20 for 20 review 

Resources Mentioned 

• The Power of Habit
• Happier Podcast (Gretchen Rubin)
• Ramona’s 20 for 20 list
• Please support Girl Scouts
• Good Reads
• Spapreneur Community

Topics Mentioned

• Habits
• Just change one thing in your business
• These are examples of where one small change worked
• 10% more goal
• Here are some of our small changes
• Try these small changes in your spa business
• Do more with less
• Look around and see what small changes you can make

Resources Mentioned

• Spapreneur Community
• The Power of Habbit
• Underground Railroad

Topics Mentioned

• Looking back on 2019
• It’s a busy time guys, plan
• Take a look back on the last decade
• What worked and what didn’t work in your spa business?
• Ramona has a milestone birthday this year
• 2020 is the year of rest
• Sunday night business meeting for spa owners
• Fresh start
• Do you want us to cover something on the podcast?

Resources Mentioned

• Spapreneur Community

Topics Mentioned

• We eat turkey, not cheer for it at football
• Making mountains out of mole hills
• Perspective
• What is a catastrophe?
• It’s a perception issue
• What would be a catastrophe? 
• Prepare for catastrophe
• Are you being a drama queen?
• Ramona was a drama quuen

Resources Mentioned

• The Key Play
• We don’t “move on” from grief. We move forward with it (Nora Mclnerny)
• Spapreneur Community
• Amber Dugger (Profit First)

Topics Mentioned

• Old lady shop
• Ideal clients
• This therapist is not Lynn’s ideal client
• Clients belong to themselves
• We’ve been dealing with a few issues 
• If you could clone three people in your business who would it be
• Take note of these 6 core values

Resources Mentioned

• Spapreneur Community
• Traction (Gino Wickman)

Topics Mentioned

• Lynn has broke the cardinal rule
• Front Desk staff meeting
• Lynn is taking too much on
• Delegation
• You can’t do it all y’all 
• Meet on your schedule
• Are you focusing on the right priorities? 
• Lynn lost the mother and baby

Resources Mentioned

• Traction (Gino Wickman)
• Finish: Give yourself the gift of done (Jon Acuff)
• Spapreneur Community

Topics Mentioned

• We’re renovating again!
• Follow the roadmap
• We’ve been dealing with car trouble too
• Chasing the money and not the client
• Managing money
• Moral of the story - map that sh*t out

Resources Mentioned

• Spapreneur Community
• Amber Dugger (Profit for Keeps)
• How to fill up your appointment book with one email

This podcast covers strategies to handle unexpected death as a business owner, and why you need to plan ahead for tragedies.

Topics Mentioned

• Dealing with tragedy
• Why you need to plan for these events
• Get your legal documents in order
• Sorting out debts
• Insurance advice
• Sort out your team

Resources Mentioned

• The Art of Dying Well
• Spapreneur Community

Topics Covered

• How to handle busy seasons as a spa owner
• How one spa owners can balance life and business
• What happens when family commitments can become overwhelming

Topics Mentioned

• How to make decisions as a spa owner
• How to run a successful spa business
• The impact of reputation on a business

Topics Mentioned

• The small changes you can make to your spa business
• What spa owners can do when they need motivation
• How to get stuff done as a business owner

Topics Mentioned

• My Massage World
• How outsourcing will help your business
• How spa owners can outsource work
• Why outsourcing will make you a successful business owner

Topics Mentioned

• Why business owners should have an emergency plan
• How you can have an emergency plan for your spa business
• How we prepared our business for a hurricane

Topics Mentioned

• Why honesty is a good thing
• How to be honest as a business owner

Topics Mentioned

• CBD Summit
• What we learned from the CBD treatment
• The highs and lows of a spa workshop retreat

Topics Mentioned

• The logistics of a partnership
• Simply Earth
• The Spapreneur Community

Topics Mentioned

• How spa owners can deal with overwhelm
• How to deal with a busy spa season
• What business owners can do to prevent feeling overwhelmed