But it wasn’t all smooth sailing. Karen dives into the challenges that remain—from pay disparities to structural inequities—and the moments that sparked critical conversations, such as the fallout from the Spanish Women’s World Cup scandal.

Looking ahead to 2025, Karen highlights the exciting events on the horizon, including the Women’s Rugby World Cup in the UK and the continued expansion of the WNBA. She also discusses how fans, organizations, and allies can help maintain the incredible momentum women’s sports have built.

Tune in for an inspiring recap, insights into what lies ahead, and a powerful reminder of the role we all play in shaping the future of women’s sports.

Gabriel shares the league’s vision for elevating hockey in Sweden, the challenges of uniting 14 unique clubs under a single banner, and the importance of creating meaningful connections with fans in a highly competitive sports landscape. From leveraging centralized data to shaping personalized fan experiences, this conversation is packed with actionable insights for anyone in the sports industry.

Tune in to discover how HockeyAllsvenskan is redefining the game beyond the rink and setting new standards in sports marketing.

She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture of inclusion and support.

Whether you’re managing a Premier League team or a grassroots sports club, this episode provides actionable advice on creating networks that not only grow your club but also ensure long-term loyalty and engagement.

Tune in to learn how to make your club more inviting, competitive, and successful—both on and off the field.

Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success.

Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.

Discover the challenges and successes of implementing data-driven approaches and learn how they’re not just enhancing revenue but also building a stronger connection with fans. Join us to explore the future of sports marketing and fan relationships!

Together, they explore innovative strategies to build and strengthen fandom pathways in women’s sports, sharing their experiences and insights on engaging fans, growing support for women athletes, and driving progress across the sports industry. Tune in to discover how these leaders are shaping the future of fan engagement in women’s sports.

Karen explores various aspects of club dynamics, including player visibility, merchandise availability, coaching approaches, and facility access. She champions celebrating both teams for their unique qualities while striving for equality in resources and support.

Join Karen as she discusses the evolving culture of club support, encouraging fans to embrace both teams and celebrate their journeys towards greater heights. This episode inspires listeners to recognize the power of inclusivity and its role in shaping the future of sports.

In this panel discussion, hosted by Lorraine Moalosi, we delve into the factors driving profitability in women’s sports. Our esteemed guests include Nancy Hensley, Founding Member and Advisor at Mercury 13, Lindi Ngwenya, Director at Sisu Sports Management, and Julia Roca Valverde, Event Manager & Ticketing Strategist. Together, they will explore the critical role of decision-making in shaping the financial landscape and empowering women’s sports globally.

"It’s December 15, 2025. We’re here, watching a sold-out stadium filled with thousands of passionate fans, all draped in the vibrant colors of their favorite women's sports team. This isn’t a dream—it’s the future of women's sports, and it's happening right now. The stands are packed, and excitement is radiating through the air. Everyone is on the edge of their seats, anticipation building as the game kicks off. But there’s something deeper at play here than just the action on the field—something that has transformed women’s sports forever. And it all comes down to one thing: data."

"Today, every single one of those fans has been a part of a carefully crafted experience. The club didn’t just sell tickets and hope for the best—they used data to get to know their fans, to understand what they love, and to make sure this experience is unforgettable. And that’s why, game after game, season after season, these same fans keep coming back. Women's sports have always had the heart, the passion, the talent. Now, they’re proving to the world they can deliver the profits too."

"Let’s break it down. When we talk about 'harnessing data,' we’re not just talking about numbers. We’re talking about deep insights into who these fans are, what makes them tick, and how clubs can connect with them in meaningful ways. With data segmentation, women’s sports clubs can categorize their fans based on behaviors, preferences, and spending habits. It’s like having a crystal ball that tells you exactly who’s most likely to buy tickets for the next big match, or who’s going to jump at the chance to snag exclusive merchandise."

"And then, there’s gamification. Look around this stadium—it’s not just a place to watch sports; it’s a playground for fans. Before today’s match, thousands of fans played a score prediction game on their phones, eagerly inputting their guesses and earning points. Not only did it build anticipation, but the club now has something even more valuable—the fans’ contact details, and insights into their behavior. Data like this turns casual spectators into die-hard supporters who come back, time and again. Fans feel like they're part of something bigger, and they’re more likely to engage in the future."

"Now, let’s talk about the numbers that prove just how powerful this transformation has been. Research shows that women's sports fans have a higher purchase intent compared to their male counterparts. In fact, a Nielsen study found that 84% of women’s sports fans are more likely to purchase a product because it sponsors women’s sports, compared to 68% of general sports fans. This isn’t just about loyalty—it’s about a fanbase that is willing to spend, and spend big, to support the teams and brands they love.

And it doesn’t stop there. Women’s sports fans are more engaged online, too. Clubs that have embraced data are seeing exponential growth in social media interactions, website traffic, and digital engagement. Fans are staying connected year-round, not just during the season."

"Fast forward to next season. Picture this—those same fans, now back in their seats, eagerly awaiting the kickoff of another unforgettable game. They’re not just here because of loyalty; they’re here because the club knows them. They receive personalized offers, exclusive content, and VIP experiences tailored specifically to their preferences. The club uses data to make sure every touchpoint, from the moment they purchase their ticket to the moment they leave the stadium, is seamless and unforgettable.

And the beauty of it all? This is just the beginning. Women's sports are proving that with the right tools, they can compete on every level—bringing in...]]>Today I want us to do something different. Instead of talking about the future of women’s sports, I want us to dream about it, together. And not a future in the next coming 5 years, but rather, a future that happens in a mere 14 months, at the end of nex year.

"It’s December 15, 2025. We’re here, watching a sold-out stadium filled with thousands of passionate fans, all draped in the vibrant colors of their favorite women's sports team. This isn’t a dream—it’s the future of women's sports, and it's happening right now. The stands are packed, and excitement is radiating through the air. Everyone is on the edge of their seats, anticipation building as the game kicks off. But there’s something deeper at play here than just the action on the field—something that has transformed women’s sports forever. And it all comes down to one thing: data."

"Today, every single one of those fans has been a part of a carefully crafted experience. The club didn’t just sell tickets and hope for the best—they used data to get to know their fans, to understand what they love, and to make sure this experience is unforgettable. And that’s why, game after game, season after season, these same fans keep coming back. Women's sports have always had the heart, the passion, the talent. Now, they’re proving to the world they can deliver the profits too."

"Let’s break it down. When we talk about 'harnessing data,' we’re not just talking about numbers. We’re talking about deep insights into who these fans are, what makes them tick, and how clubs can connect with them in meaningful ways. With data segmentation, women’s sports clubs can categorize their fans based on behaviors, preferences, and spending habits. It’s like having a crystal ball that tells you exactly who’s most likely to buy tickets for the next big match, or who’s going to jump at the chance to snag exclusive merchandise."

"And then, there’s gamification. Look around this stadium—it’s not just a place to watch sports; it’s a playground for fans. Before today’s match, thousands of fans played a score prediction game on their phones, eagerly inputting their guesses and earning points. Not only did it build anticipation, but the club now has something even more valuable—the fans’ contact details, and insights into their behavior. Data like this turns casual spectators into die-hard supporters who come back, time and again. Fans feel like they're part of something bigger, and they’re more likely to engage in the future."

"Now, let’s talk about the numbers that prove just how powerful this transformation has been. Research shows that women's sports fans have a higher purchase intent compared to their male counterparts. In fact, a Nielsen study found that 84% of women’s sports fans are more likely to purchase a product because it sponsors women’s sports, compared to 68% of general sports fans. This isn’t just about loyalty—it’s about a fanbase that is willing to spend, and spend big, to support the teams and brands they love.

And it doesn’t stop there. Women’s sports fans are more engaged online, too. Clubs that have embraced data are seeing exponential growth in social media interactions, website traffic, and digital engagement. Fans are staying connected year-round, not just during the season."

"Fast forward to next season. Picture this—those same fans, now back in their seats, eagerly awaiting the kickoff of another unforgettable game. They’re not just here because of loyalty; they’re here because the club knows them. They receive personalized offers, exclusive content, and VIP experiences tailored specifically to their preferences. The club uses data to make sure every touchpoint, from the moment they purchase their ticket to the moment they leave the stadium, is seamless and unforgettable.

And the beauty of it all? This is just the beginning. Women's sports are proving that with the right tools, they can compete on every level—bringing in revenue, growing fanbases, and dominating the conversation. By harnessing data, they’re not just keeping up with men's sports—they’re carving their own path and showing the world that they belong at the top."

"So here we are in 2025, witnessing the rise of women’s sports like never before. The time to harness data is not tomorrow, it’s today. Women's sports are no longer waiting for recognition—they’re demanding it, earning it, and profiting from it. If you're in sports and you're not using data to understand your fans and engage them on a personal level, you’re already behind. By 2025, with smart use of fan data, women’s sports will have evolved into an even more powerful and profitable force.

Let’s make sure that the future of women's sports continues to shine even brighter. I'm Lorraine, and this has been your Sports CDP Crash Course. Until next time, let’s keep pushing the boundaries and proving that women’s sports are here to stay."

Thanks for tuning in! If you enjoyed this episode, make sure to subscribe and share it with your network. And as always, feel free to reach out for more insights on how you can start harnessing the power of data for your club’s success.

Being in a sold-out sports event is an overwhelming sensory and emotional experience. From the moment you step into the stadium, there’s an electric energy in the air that feels almost tangible. The hum of thousands of conversations, the constant buzz of excitement, and the occasional roar of a chant rising from the crowd wash over you as you find your seat. You can feel the anticipation building, almost like static electricity, as fans from all corners of the stadium unite in their passion for the game.

At times, the crowd falls into a tense silence, but even then, there’s a crackling energy that hovers in the air, as if everyone is holding their breath, waiting for the next moment to explode.

"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion." These are the wise words of Dale Carnegie. This sentiment cuts right to the heart of why personalising your fan engagement strategies is so important. Fans, especially in sports, don’t just make decisions based on logic or pure reasoning. They are driven by emotion – the thrill of victory, the pain of defeat, the pride in their team, the connection with their favourite players. In sports, emotions run deep, and that’s what makes this industry so unique.

Nudge theory, developed by behavioural economist Richard Thaler, tells us that people can be "nudged" into making certain decisions or behaviours through subtle changes in how choices are presented. And it’s not about making people do something; it’s about gently guiding them, often by tapping into their emotional triggers.

Think about it this way: if you want fans to attend more matches, buy more merchandise, or sign up for exclusive memberships, you need to nudge them toward those actions. You do that by making it emotionally compelling and easy for them – not just telling them logically why it’s a good idea. This is where data comes in, and it’s more crucial now than ever.

With the right data – and I mean personal data – you can understand what really motivates your fans. You’re not just treating them as one large group of people who love football or rugby; you’re treating each fan as an individual with unique preferences, passions, and emotional drivers.

This is where sports organisations can truly elevate their strategy. By using a Customer Data Platform (CDP) like Data Talks, clubs can bring together all the fan data in one place. This allows them to not just track who’s attending games or buying merchandise, but also to understand what resonates with individual fans: their favourite players, the games they never miss, or even the emotional moments they care about most.

When you have that data, you can personalise your communications, offers, and experiences. Instead of sending a generic email about the next home game, you send a personalised message to a fan who always attends derby matches, reminding them of how important their support is for that specific game. It’s a subtle nudge, but it works – because you’ve tapped into their emotions.

And why is this even more important in sports than in other industries?

Well, sports fandom is inherently emotional. Unlike other businesses where customers might be more logical in their choices, sports fans are loyal, often for life. They identify with the clubs they support, emotionally investing in every win, every loss, every season. This gives sports organisations a unique advantage – but it also means you need to be more thoughtful about how you engage them. You can’t rely on rational messaging...]]>Today, we’re talking about something that’s absolutely essential – understanding the emotional connection with fans and how using data in a more personal way can drive not just engagement, but lasting loyalty and growth and how you are going to learn about all of this and more at the Data ‘Talks’ Revenue Conference.

Being in a sold-out sports event is an overwhelming sensory and emotional experience. From the moment you step into the stadium, there’s an electric energy in the air that feels almost tangible. The hum of thousands of conversations, the constant buzz of excitement, and the occasional roar of a chant rising from the crowd wash over you as you find your seat. You can feel the anticipation building, almost like static electricity, as fans from all corners of the stadium unite in their passion for the game.

At times, the crowd falls into a tense silence, but even then, there’s a crackling energy that hovers in the air, as if everyone is holding their breath, waiting for the next moment to explode.

"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion." These are the wise words of Dale Carnegie. This sentiment cuts right to the heart of why personalising your fan engagement strategies is so important. Fans, especially in sports, don’t just make decisions based on logic or pure reasoning. They are driven by emotion – the thrill of victory, the pain of defeat, the pride in their team, the connection with their favourite players. In sports, emotions run deep, and that’s what makes this industry so unique.

Nudge theory, developed by behavioural economist Richard Thaler, tells us that people can be "nudged" into making certain decisions or behaviours through subtle changes in how choices are presented. And it’s not about making people do something; it’s about gently guiding them, often by tapping into their emotional triggers.

Think about it this way: if you want fans to attend more matches, buy more merchandise, or sign up for exclusive memberships, you need to nudge them toward those actions. You do that by making it emotionally compelling and easy for them – not just telling them logically why it’s a good idea. This is where data comes in, and it’s more crucial now than ever.

With the right data – and I mean personal data – you can understand what really motivates your fans. You’re not just treating them as one large group of people who love football or rugby; you’re treating each fan as an individual with unique preferences, passions, and emotional drivers.

This is where sports organisations can truly elevate their strategy. By using a Customer Data Platform (CDP) like Data Talks, clubs can bring together all the fan data in one place. This allows them to not just track who’s attending games or buying merchandise, but also to understand what resonates with individual fans: their favourite players, the games they never miss, or even the emotional moments they care about most.

When you have that data, you can personalise your communications, offers, and experiences. Instead of sending a generic email about the next home game, you send a personalised message to a fan who always attends derby matches, reminding them of how important their support is for that specific game. It’s a subtle nudge, but it works – because you’ve tapped into their emotions.

And why is this even more important in sports than in other industries?

Well, sports fandom is inherently emotional. Unlike other businesses where customers might be more logical in their choices, sports fans are loyal, often for life. They identify with the clubs they support, emotionally investing in every win, every loss, every season. This gives sports organisations a unique advantage – but it also means you need to be more thoughtful about how you engage them. You can’t rely on rational messaging alone; you need to strike an emotional chord, and personalising that experience is the key.

And this is exactly what we’ll be focusing on at the Data Talks Revenue Conference. We’ll explore how sports clubs of all sizes can use data to nudge fans in the right direction, ensuring they feel valued and understood at every touchpoint. It’s not just about increasing ticket sales or boosting merchandise revenue – it’s about creating a long-term, emotionally-driven connection with your supporters that keeps them loyal to the club, season after season. Here is what Palmer Foster, our Director of UKI and North America says:

This event will be for any rights owners, so clubs, leagues, federations, particularly going to be the go-to-market team. Anyone that’s kind of dealing with fandom growth, revenue growth, commercial initiatives, marketing outreach. This is going to be tailored for those individuals and wanting to learn about how they can use their data to help their day-to-day functions. And kind of off the back of that, obviously, learning how to use their data.

What I’ve been hearing and what our team’s been hearing a lot of lately is these rights owners are being told you need to collect data, collect data, harvest data, capture data, whatever kind of language you want to use around that. But it’s always about collecting the data, but it’s not about how to actually use that data. And what we’re seeing, obviously, in the sports world is aside from the elites, money is becoming harder and harder.

Clubs are struggling with finances. If we look at the state of rugby, for example, in the UK, it’s a very dire situation. So having to find financial stability is critical for every rights owner right now and being able to tap into their data to understand who their fans are, how do they actually engage with them, but more what does that lifetime value represent to you and how to actually increase that in a sustainable and scalable way. You’ll have the opportunity to hear from other rights owners what they’re doing, kind of leading the forefront on this charge of actually how are they using their data, whether it’s to grow their fandom locally, nationally or globally, how to drive better engagement with their fandom, whether it’s through communication or marketing activities. And then finally, driving more revenue in a sustainable fashion for that.

If you’re interested in this conference, there’s plenty of literature on it. It’s on the 1st of October. It’s a Tuesday at AFC Wimbledon’s Cherry Red Records Stadium. And it is free to attend. You need to register your place, though, to make sure that you have access to the event

So, as you prepare for the conference, ask yourself: Are you using data to truly understand your fans? Are you tapping into their emotions to drive engagement, or are you relying solely on logic and traditional marketing techniques?

Because in the world of sports, emotions are everything – and personalising your approach is the way forward.

We’ll be diving deep into this at the Data Talks Revenue Conference, where industry experts will share their insights on how to harness fan data for emotional engagement and sustainable revenue growth. Trust me, you won’t want to miss it.

At Data Talks, we’re proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. FC Magdeburg in Germany to the committed fans of the Vålerenga in Norway and PAOK FC in Greece, our reach is broad. We also work with AIK, the trailblazing Lewes FC—known for their gender equality stance, and FK Crvena Zvezda, helping these clubs not only understand but also engage their supporters on a deeper level. But our expertise isn’t limited to football and ice hockey. We’re also working with the Swedish Golf Federation, Dolphins - which is competing in the Australian National Rugby League and the Austrian Handball Federation, to name a few.

No two clubs are the same, which is why we tailor our approach to meet your specific needs. For instance, when 1. FC Magdeburg wanted to increase merchandise sales, we helped them initiate a campaign encouraging fans to print their names on their jerseys to increase purchases. The outcome was impressive sales and a clear understanding that targeting specific groups can create fantastic results.

To check their strategy, 1. FC Magdeburg divided their audience and sent the same campaign to two different groups. Group one targeted those who purchased a shirt this year, but also spent a minimum of 90 EUR in previous purchases—a small but promising group of 1,200 recipients. Group two went broader, reaching all supporters who bought a ticket in the last two years, totaling a whopping 38,000 recipients.

The smaller group saw outstanding results—a jaw-dropping 66% open rate, a 6% click rate, leading to 20 orders and 1431 EUR in revenue from 1100 recipients. The larger ticket buyer group also held its own with a superb 54% open rate, and 6% click rate, resulting in 90 orders and a revenue of 7384 EUR from the expansive pool of 38,000 recipients. 

While both groups had fantastic open rates, the segment that had previously bought merchandise stole the spotlight with higher conversion rates. Proportionally, this smaller segment generated significantly more sales. In fact, if that segment were as large as the the segment that had previously bought tickets, the numbers would have skyrocketed to 630 orders versus the already impressive 90 orders from the ticketing segment.

The message was simple yet impactful – a warm reminder that time was running out to secure tickets for the upcoming match.

The combined results from both groups brought in a total revenue of 8 815 EUR in the Fan Shop. Here’s the takeaway—the Data Talks Customer Data Platform (CDP) empowers clubs to go broad or laser-focused. Both approaches yield great outcomes, and the real magic happens when you pinpoint the right strategy, connect with the right audience, and present them with an irresistible offer. 

Similarly, we helped SC Fortuna Köln prove the power of fighting until the last moment with their last minute ticket campaign. With just 20 hours remaining before a match, Fortuna strategically targeted around 9,000 profiles in their database who had not yet purchased tickets. The result? Despite the short ticket-buying window, the campaign led to an impressive 83% increase in ticket sales. The success of this initial campaign was just the beginning. Fortuna Köln recognised the vast possibilities that the Data Talks platform offered. Beyond overcoming their first challenge, they now look forward to utilising the platform’s advanced features, including segmentation, personalisation, and automation.

Fortuna Köln’s success story is a testament to the transformative power of data-driven strategies and the seamless collaboration with Data Talks. As the club continues its journey, it remains committed to embracing...]]>When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That’s where we come in at Data Talks.

At Data Talks, we’re proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. FC Magdeburg in Germany to the committed fans of the Vålerenga in Norway and PAOK FC in Greece, our reach is broad. We also work with AIK, the trailblazing Lewes FC—known for their gender equality stance, and FK Crvena Zvezda, helping these clubs not only understand but also engage their supporters on a deeper level. But our expertise isn’t limited to football and ice hockey. We’re also working with the Swedish Golf Federation, Dolphins - which is competing in the Australian National Rugby League and the Austrian Handball Federation, to name a few.

No two clubs are the same, which is why we tailor our approach to meet your specific needs. For instance, when 1. FC Magdeburg wanted to increase merchandise sales, we helped them initiate a campaign encouraging fans to print their names on their jerseys to increase purchases. The outcome was impressive sales and a clear understanding that targeting specific groups can create fantastic results.

To check their strategy, 1. FC Magdeburg divided their audience and sent the same campaign to two different groups. Group one targeted those who purchased a shirt this year, but also spent a minimum of 90 EUR in previous purchases—a small but promising group of 1,200 recipients. Group two went broader, reaching all supporters who bought a ticket in the last two years, totaling a whopping 38,000 recipients.

The smaller group saw outstanding results—a jaw-dropping 66% open rate, a 6% click rate, leading to 20 orders and 1431 EUR in revenue from 1100 recipients. The larger ticket buyer group also held its own with a superb 54% open rate, and 6% click rate, resulting in 90 orders and a revenue of 7384 EUR from the expansive pool of 38,000 recipients. 

While both groups had fantastic open rates, the segment that had previously bought merchandise stole the spotlight with higher conversion rates. Proportionally, this smaller segment generated significantly more sales. In fact, if that segment were as large as the the segment that had previously bought tickets, the numbers would have skyrocketed to 630 orders versus the already impressive 90 orders from the ticketing segment.

The message was simple yet impactful – a warm reminder that time was running out to secure tickets for the upcoming match.

The combined results from both groups brought in a total revenue of 8 815 EUR in the Fan Shop. Here’s the takeaway—the Data Talks Customer Data Platform (CDP) empowers clubs to go broad or laser-focused. Both approaches yield great outcomes, and the real magic happens when you pinpoint the right strategy, connect with the right audience, and present them with an irresistible offer. 

Similarly, we helped SC Fortuna Köln prove the power of fighting until the last moment with their last minute ticket campaign. With just 20 hours remaining before a match, Fortuna strategically targeted around 9,000 profiles in their database who had not yet purchased tickets. The result? Despite the short ticket-buying window, the campaign led to an impressive 83% increase in ticket sales. The success of this initial campaign was just the beginning. Fortuna Köln recognised the vast possibilities that the Data Talks platform offered. Beyond overcoming their first challenge, they now look forward to utilising the platform’s advanced features, including segmentation, personalisation, and automation.

Fortuna Köln’s success story is a testament to the transformative power of data-driven strategies and the seamless collaboration with Data Talks. As the club continues its journey, it remains committed to embracing innovation, driving fan engagement, and unlocking new avenues for revenue generation. 

Building trust with your fans starts with trusting the right partner. At Data Talks, we’re more than just a Sports CDP provider—we’re your ally in creating unforgettable fan experiences and driving your club’s commercial success. Join the ranks of 1. FC Magdeburg, PAOK FC, and more than 500 others who have trusted us to help them sell more tickets and merchandise and negotiate sponsorship agreements of higher value. 

Join host Lorraine Moalosi as she sits down with Stef to explore her role at Lewes FC and how the club pushes the boundaries of traditional football culture. Discover the innovative steps Lewes FC is taking to broaden the horizons of the football community and make the sport more welcoming to all.

Tune in to learn how Lewes FC sets a new standard for inclusivity in football and hear firsthand about their groundbreaking initiatives that are changing the game.

To kick things off, let’s talk about why data is your best friend when it comes to expanding internationally. Unlike a one-size-fits-all approach, data allows you to understand the nuances of different markets—what motivates fans in one region might be completely different from another. Take for example, a club like Bayern Munich. By analyzing supporter data, they could discover that fans in Southeast Asia are particularly passionate about youth development. With this insight, Bayern Munich could tailor content, merchandise, and even partnerships that highlight their FC Bayern Campus, which would resonate strongly with this audience. But data does more than just tell you what fans like; it helps you reach them effectively through strategies like gamification, segmentation, and A/B testing. 

First up, let’s talk about gamification—a fun and engaging way to draw in new supporters. Imagine launching an app-based game where international fans can “manage” their own version of your club, making decisions on transfers, line-ups, and match tactics. The game could be tailored to introduce club history, player stats, and match highlights, gradually turning casual players into passionate fans.

For example, Bayer Leverkusen could create a campaign where fans from targeted regions, say India and Indonesia, earn points for engaging with the club’s content, buying merchandise, or attending virtual events. These points could be redeemed for exclusive digital content, discounts, or even a chance to meet players virtually. Gamification not only attracts new fans but also provides you with valuable data on what motivates these fans, enabling you to refine your strategies further.

Next, let’s discuss segmentation—a critical tool for identifying the right supporters to target with your campaigns. The key here is to group your international audience based on specific attributes like age, location, spending habits, or engagement levels.

Let’s consider VfL Wolfsburg, which might discover through data that they have a significant number of highly engaged fans in China who frequently engage with digital content but have never purchased merchandise. A segmented campaign could target this group with a special offer: a limited-edition Bayern Munich jersey that celebrates Chinese New Year, bundled with a virtual meet-and-greet with a popular player.

In this case, the segmentation attributes would include:

Location: China

Engagement Level: High digital interaction

Purchase History: Low merchandise purchases

The relevance? The offer ties directly into the cultural context of Chinese New Year, combined with the emotional appeal of meeting a player, making it more likely to convert these highly engaged but non-spending fans into buyers.

Finally, we can't overlook the importance of A/B testing. This is where you take your segmented audience and test different versions of your message to see which one resonates best.

For instance, let’s say you’re RB Leipzig, and you’re trying to increase ticket sales for a pre-season tour in the United States. You might A/B test two different email campaigns: one that highlights the opportunity to see new star signings in action, and another that emphasizes a family-friendly experience with activities for kids.

By running these tests, you can determine which message drives more conversions. If the family-friendly message performs better, you now have...]]>Today, we're diving into a topic that's crucial for any club looking to dominate on a global scale: international expansion. Specifically, we'll explore how you can leverage supporter data to identify and target untapped international markets, creating tailored campaigns that truly resonate. By the end of this episode, you’ll have practical insights into how to use gamification, segmentation, and A/B testing to grow your global fanbase and boost your bottom line.

To kick things off, let’s talk about why data is your best friend when it comes to expanding internationally. Unlike a one-size-fits-all approach, data allows you to understand the nuances of different markets—what motivates fans in one region might be completely different from another. Take for example, a club like Bayern Munich. By analyzing supporter data, they could discover that fans in Southeast Asia are particularly passionate about youth development. With this insight, Bayern Munich could tailor content, merchandise, and even partnerships that highlight their FC Bayern Campus, which would resonate strongly with this audience. But data does more than just tell you what fans like; it helps you reach them effectively through strategies like gamification, segmentation, and A/B testing. 

First up, let’s talk about gamification—a fun and engaging way to draw in new supporters. Imagine launching an app-based game where international fans can “manage” their own version of your club, making decisions on transfers, line-ups, and match tactics. The game could be tailored to introduce club history, player stats, and match highlights, gradually turning casual players into passionate fans.

For example, Bayer Leverkusen could create a campaign where fans from targeted regions, say India and Indonesia, earn points for engaging with the club’s content, buying merchandise, or attending virtual events. These points could be redeemed for exclusive digital content, discounts, or even a chance to meet players virtually. Gamification not only attracts new fans but also provides you with valuable data on what motivates these fans, enabling you to refine your strategies further.

Next, let’s discuss segmentation—a critical tool for identifying the right supporters to target with your campaigns. The key here is to group your international audience based on specific attributes like age, location, spending habits, or engagement levels.

Let’s consider VfL Wolfsburg, which might discover through data that they have a significant number of highly engaged fans in China who frequently engage with digital content but have never purchased merchandise. A segmented campaign could target this group with a special offer: a limited-edition Bayern Munich jersey that celebrates Chinese New Year, bundled with a virtual meet-and-greet with a popular player.

In this case, the segmentation attributes would include:

Location: China

Engagement Level: High digital interaction

Purchase History: Low merchandise purchases

The relevance? The offer ties directly into the cultural context of Chinese New Year, combined with the emotional appeal of meeting a player, making it more likely to convert these highly engaged but non-spending fans into buyers.

Finally, we can't overlook the importance of A/B testing. This is where you take your segmented audience and test different versions of your message to see which one resonates best.

For instance, let’s say you’re RB Leipzig, and you’re trying to increase ticket sales for a pre-season tour in the United States. You might A/B test two different email campaigns: one that highlights the opportunity to see new star signings in action, and another that emphasizes a family-friendly experience with activities for kids.

By running these tests, you can determine which message drives more conversions. If the family-friendly message performs better, you now have data-driven evidence to focus your marketing efforts on that angle, not just in the U.S., but potentially in other regions with similar fan demographics.

So, how do these strategies come together in practice? Imagine a club like Bayern Munich preparing to expand into the Southeast Asian market. They start by analyzing supporter data to identify a passionate group of young fans in Indonesia.

They launch a gamified app to engage this audience, where users can build their dream team from current and past Barca players. As fans engage, the club gathers data on preferences, which helps in segmenting these fans based on their in-app behavior. Next, they roll out a segmented campaign promoting a new merchandise line that appeals specifically to this young, football-savvy audience, using A/B testing to refine the messaging and ensure maximum impact.

The result? A data-driven internationalization strategy that doesn’t just reach new markets but resonates with them, driving up both merchandise sales and ticket demand in those regions.

As we wrap up today’s episode, remember this: the key to successful international expansion lies in understanding your global fanbase through data. Whether you’re using gamification to attract new fans, segmentation to deliver targeted offers, or A/B testing to refine your messaging, a data-driven approach ensures that your strategies are not just informed, but effective.

Thanks for tuning in to this episode of the Sports CDP Crash Course. If your club is serious about expanding its global footprint, there’s no better time to start leveraging supporter data, talk to us here at Data Talks and we will be more than happy to help you achieve your internationalisation goals. Until next time, keep your strategies smart and your goals global!

Karen explores the current state of media coverage, highlights key findings from the Women’s Sports Trust Visibility Report, and discusses the challenges and opportunities for enhancing the profile of women’s sports. She shares practical tips for athletes, teams, and clubs to boost their media presence and engage with fans more effectively.

Tune in to discover how you can contribute to driving greater recognition and support for women’s sports, and join our community in the movement toward more equitable media coverage.

Join your host, Lorraine Moalosi, as she chats with Carl-Erik about his inspiring journey, the innovations driving the ticketing industry, and the strategies that are shaping the future of sports and event ticketing.

There are many different metrics sports organisations use to measure the success of social media posts and campaigns. Some consider followers, likes, or shares to be the most important metrics to follow on social media. While these are great metrics if that's what you're focusing on other metrics that we at Data Talks focus more on include the actions that the supporters take after seeing your post. Actions such as buying tickets because they saw a post from your sports organisation asking them to buy tickets for an upcoming game or to buy merchandise so that they can wear the club's colors to the upcoming match that they have already purchased tickets for. 

Of course, not everything is about money or revenue. However, every business, sports organizations being no exception, wants to make as much revenue as possible while also ensuring that it's giving its customers, supporters in our context, the best experience. That's what our vision for the sports industry is. We want in the business of making sure that Sports organizations understand that they can create sustainable Revenue by thriving or rather by exceeding fan expectations and so there are two tricks that successful Sports organizations used to fully Leverage The Power of social media and that's what we're going to discuss in today's episode. 

1. Converting Social Media Followers into Known Contacts Using Gamification

Let's start with the first secret: converting social media followers into known contacts using gamification. Think about all the followers you have on platforms like Instagram, Twitter, and Facebook. While it's great to have a large following, these followers are just numbers until you convert them into known contacts. This is where gamification comes in.

One effective method is through score prediction games. Fans predict the scores of upcoming matches, and in return, they provide their contact details to participate. Another fun approach is the "Wheel of Fortune" campaign, where fans can spin a virtual wheel for a chance to win prizes, again in exchange for their contact information.

Now, let's explore why this sets successful sports organisations apart.

Benefit 1: Enhanced Fan Engagement

Firstly, gamification significantly boosts fan engagement. When fans participate in games like score predictions or wheel spins, they become more involved with the team. This interactive approach keeps them excited and invested in the outcomes of matches, fostering a deeper connection with the organisation.

Benefit 2: Building a Rich Contact Database

Secondly, these gamification strategies help you build a rich contact database. Converting followers into known contacts means you now have valuable data like email addresses and phone numbers. This data is gold for your marketing efforts, allowing you to reach out directly with personalised offers and updates.

Benefit 3: Increased Loyalty and Retention

Lastly, gamification increases fan loyalty and retention. When fans feel like they are part of the action, they are more likely to stay loyal to the team. They enjoy the thrill of participation and are more likely to attend games, purchase merchandise, and renew season tickets.

Using a Sports CDP to Find Lookalike Audiences on Advertising Platforms

Now, onto our second secret: using a sports CDP to find lookalike audiences on...]]>Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're unveiling two secret tricks that successful sports organisations are using to fully leverage the power of social media. These secrets are game-changers and can set your organisation apart from others. 

There are many different metrics sports organisations use to measure the success of social media posts and campaigns. Some consider followers, likes, or shares to be the most important metrics to follow on social media. While these are great metrics if that's what you're focusing on other metrics that we at Data Talks focus more on include the actions that the supporters take after seeing your post. Actions such as buying tickets because they saw a post from your sports organisation asking them to buy tickets for an upcoming game or to buy merchandise so that they can wear the club's colors to the upcoming match that they have already purchased tickets for. 

Of course, not everything is about money or revenue. However, every business, sports organizations being no exception, wants to make as much revenue as possible while also ensuring that it's giving its customers, supporters in our context, the best experience. That's what our vision for the sports industry is. We want in the business of making sure that Sports organizations understand that they can create sustainable Revenue by thriving or rather by exceeding fan expectations and so there are two tricks that successful Sports organizations used to fully Leverage The Power of social media and that's what we're going to discuss in today's episode. 

1. Converting Social Media Followers into Known Contacts Using Gamification

Let's start with the first secret: converting social media followers into known contacts using gamification. Think about all the followers you have on platforms like Instagram, Twitter, and Facebook. While it's great to have a large following, these followers are just numbers until you convert them into known contacts. This is where gamification comes in.

One effective method is through score prediction games. Fans predict the scores of upcoming matches, and in return, they provide their contact details to participate. Another fun approach is the "Wheel of Fortune" campaign, where fans can spin a virtual wheel for a chance to win prizes, again in exchange for their contact information.

Now, let's explore why this sets successful sports organisations apart.

Benefit 1: Enhanced Fan Engagement

Firstly, gamification significantly boosts fan engagement. When fans participate in games like score predictions or wheel spins, they become more involved with the team. This interactive approach keeps them excited and invested in the outcomes of matches, fostering a deeper connection with the organisation.

Benefit 2: Building a Rich Contact Database

Secondly, these gamification strategies help you build a rich contact database. Converting followers into known contacts means you now have valuable data like email addresses and phone numbers. This data is gold for your marketing efforts, allowing you to reach out directly with personalised offers and updates.

Benefit 3: Increased Loyalty and Retention

Lastly, gamification increases fan loyalty and retention. When fans feel like they are part of the action, they are more likely to stay loyal to the team. They enjoy the thrill of participation and are more likely to attend games, purchase merchandise, and renew season tickets.

Using a Sports CDP to Find Lookalike Audiences on Advertising Platforms

Now, onto our second secret: using a sports CDP to find lookalike audiences on advertising platforms like Facebook Ads and Google Ads. A CDP collects and organises data from various sources, giving you a comprehensive view of your fans. This data can be used to create lookalike audiences, which are groups of people who share similar characteristics with your existing fans.

Here’s why this sets successful sports organisations apart.

Benefit 1: Targeted Advertising

Firstly, targeted advertising becomes incredibly precise. By using a CDP to identify lookalike audiences, your ads reach people who are more likely to be interested in your team. This precision ensures that your marketing budget is spent effectively, maximising your return on investment.

Benefit 2: Higher Conversion Rates

Secondly, higher conversion rates are almost guaranteed. When your ads reach people who resemble your current fans, the chances of them engaging and converting are much higher. Whether it's purchasing tickets, subscribing to newsletters, or following your social media channels, these lookalike audiences are more likely to take action.

Benefit 3: Expanding Your Fan Base

Lastly, using a CDP to find lookalike audiences helps in expanding your fan base. You’re not just reaching random people; you’re targeting those who have a higher propensity to become loyal fans. This strategic approach steadily grows your fan community, ensuring long-term growth and stability for your organisation.

So, there you have it—two secret tricks that successful sports organisations are using to fully leverage the power of social media. Converting social media followers into known contacts through gamification and using a sports CDP to find lookalike audiences on advertising platforms can set your organisation apart, boosting engagement, building a valuable contact database, increasing loyalty, ensuring precise targeted advertising, and expanding your fan base.

Thank you for tuning into this episode of "Sports CDP Crash Course." I hope you found these insights valuable and are ready to implement these strategies in your organisation. Don’t forget to subscribe and leave a review if you enjoyed the show. I'm Lorraine Moalosi, and I’ll catch you in the next episode!

Join your host Lorraine Moalosi, as she talks to Jason Brisbane about daring to do things differently in the sports industry.

The relationship between tourism and sports is truly symbiotic. Tourists travel to experience new places and cultures, and sports events offer a perfect opportunity for them to immerse themselves in the local spirit. Meanwhile, sports organisations benefit from the influx of tourists, who bring in additional revenue and spread the word about their experiences far and wide.

Take clubs like FC Barcelona, Manchester United, and the New York Yankees, for example. These teams have some of the largest shares of the tourist segment. Their iconic stadiums and rich histories make them must-visit destinations for sports fans from all over the world. So, how can other sports organisations tap into this lucrative market? Let's dive into five concrete examples using strong Sports CDP use cases that can help ticketing and marketing managers in sports organisations achieve this goal.

1. Geo-Targeted Marketing Campaigns

First up, geo-targeted marketing campaigns. A CDP allows you to segment your audience based on their location. You can target tourists who are planning to visit your city or region with tailored marketing messages.

Imagine knowing that a large group of tourists from Japan is visiting your city. With this information, you can create specific campaigns in Japanese, highlighting upcoming matches, special ticket packages, and exclusive experiences at your stadium. Geo-targeting ensures your message reaches the right people at the right time, increasing the likelihood of ticket purchases.

Partnership with Local Tourism Agencies

Next, let's talk about partnering with local tourism agencies. By integrating your CDP with data from tourism agencies, you can gain insights into tourist demographics and preferences. This information can help you create joint promotions and packages.

For example, you could collaborate with local hotels to offer special deals that include match tickets as part of a tourist package. This not only boosts ticket sales but also enhances the overall visitor experience, making your sports event a key highlight of their trip.

Personalised Communication

Our third use case is personalised communication. A CDP allows you to personalise your interactions with tourists by understanding their preferences and behaviours.

If a tourist has shown interest in certain types of matches or events, you can send them tailored messages that highlight those specific games. For example, a family visiting from Brazil might receive information about a family-friendly match, along with details about kid-friendly activities at the stadium. Personalised communication makes tourists feel valued and increases the chances of them purchasing tickets.

Enhancing the In-Stadium Experience

Fourth on our list is enhancing the in-stadium experience. A CDP can provide valuable insights into what tourists enjoy most about their visit, allowing you to tailor the in-stadium experience to meet their expectations.

For instance, if data shows that tourists love behind-the-scenes tours, you can offer exclusive tour packages that include a match ticket. Additionally, you can use real-time data to provide tourists with personalised recommendations for concessions, merchandise, and activities within the stadium, ensuring they have a memorable experience.

Post-Visit Engagement

Last but not least, post-visit engagement. A CDP helps you stay connected with tourists even after they’ve left. By collecting data on their visit, you can send follow-up communications that keep them engaged and encourage them...]]>Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're discussing an exciting topic: how sports organisations can sell more tickets to tourists. 

The relationship between tourism and sports is truly symbiotic. Tourists travel to experience new places and cultures, and sports events offer a perfect opportunity for them to immerse themselves in the local spirit. Meanwhile, sports organisations benefit from the influx of tourists, who bring in additional revenue and spread the word about their experiences far and wide.

Take clubs like FC Barcelona, Manchester United, and the New York Yankees, for example. These teams have some of the largest shares of the tourist segment. Their iconic stadiums and rich histories make them must-visit destinations for sports fans from all over the world. So, how can other sports organisations tap into this lucrative market? Let's dive into five concrete examples using strong Sports CDP use cases that can help ticketing and marketing managers in sports organisations achieve this goal.

1. Geo-Targeted Marketing Campaigns

First up, geo-targeted marketing campaigns. A CDP allows you to segment your audience based on their location. You can target tourists who are planning to visit your city or region with tailored marketing messages.

Imagine knowing that a large group of tourists from Japan is visiting your city. With this information, you can create specific campaigns in Japanese, highlighting upcoming matches, special ticket packages, and exclusive experiences at your stadium. Geo-targeting ensures your message reaches the right people at the right time, increasing the likelihood of ticket purchases.

Partnership with Local Tourism Agencies

Next, let's talk about partnering with local tourism agencies. By integrating your CDP with data from tourism agencies, you can gain insights into tourist demographics and preferences. This information can help you create joint promotions and packages.

For example, you could collaborate with local hotels to offer special deals that include match tickets as part of a tourist package. This not only boosts ticket sales but also enhances the overall visitor experience, making your sports event a key highlight of their trip.

Personalised Communication

Our third use case is personalised communication. A CDP allows you to personalise your interactions with tourists by understanding their preferences and behaviours.

If a tourist has shown interest in certain types of matches or events, you can send them tailored messages that highlight those specific games. For example, a family visiting from Brazil might receive information about a family-friendly match, along with details about kid-friendly activities at the stadium. Personalised communication makes tourists feel valued and increases the chances of them purchasing tickets.

Enhancing the In-Stadium Experience

Fourth on our list is enhancing the in-stadium experience. A CDP can provide valuable insights into what tourists enjoy most about their visit, allowing you to tailor the in-stadium experience to meet their expectations.

For instance, if data shows that tourists love behind-the-scenes tours, you can offer exclusive tour packages that include a match ticket. Additionally, you can use real-time data to provide tourists with personalised recommendations for concessions, merchandise, and activities within the stadium, ensuring they have a memorable experience.

Post-Visit Engagement

Last but not least, post-visit engagement. A CDP helps you stay connected with tourists even after they’ve left. By collecting data on their visit, you can send follow-up communications that keep them engaged and encourage them to return.

For example, you can send a thank-you email with a discount code for their next visit or an invitation to join an international fan club. By maintaining a relationship with tourists, you increase the chances of repeat visits and word-of-mouth recommendations.

And there you have it—five powerful ways that a CDP can help sports organisations sell more tickets to tourists. From geo-targeted marketing and partnerships with local tourism agencies to personalised communication, enhancing the in-stadium experience, and post-visit engagement, these strategies can significantly boost your ticket sales and create lasting memories for tourists.

Thank you for tuning into this episode of "Sports CDP Crash Course." I hope you found these insights valuable and are ready to tap into the tourist market. Don’t forget to subscribe and leave a review if you enjoyed the show. I'm Lorraine Moalosi, and I'll catch you in the next episode!

In this insightful conversation with Lorraine Moalosi, Kirsty discusses the importance of embedding safeguarding into an organization’s DNA rather than viewing it as an abstract concept. She also addresses the challenges faced by international organizations in enforcing safeguarding measures globally and offers practical advice for sports organizations aiming to integrate safeguarding into their culture and operations.

This special episode highlights the essential role of safeguarding in sports and reminds us of the people behind the extraordinary achievements at the Olympics.

Discover the exciting firsts and ongoing debates, from gender parity and family provisions for athletes to the inclusion of new sports like surfing and breakdancing. Learn about the significant changes in women’s sports, including improvements in uniforms and the introduction of prize money for Olympic Gold medalists in athletics.

Tune in for a comprehensive overview of the upcoming Games and how they're set to make history.

1. Gamification

First up is gamification. People love games and challenges, and a CDP can help you tap into this enthusiasm by creating engaging gamified experiences. You can encourage first time membership signs up by using gamification to draw in new fans. Use score prediction games and wheel of fortune to entice them into not wanting to miss out on the action.

You can design loyalty programs where fans earn points for attending games, purchasing merchandise, or engaging with your content on social media. These points can then be redeemed for rewards, such as discounts on season memberships or exclusive merchandise.

Imagine a fan competing to reach the top of the leaderboard by attending the most games or sharing the most content. This not only drives engagement but also fosters a sense of community and competition among fans, making them more likely to commit to a season membership to continue participating.

2. Having a Preference Centre

Next, let’s talk about having a preference centre. A CDP allows you to create a centralised hub where fans can manage their preferences. This means they can choose what type of content they want to receive and how they want to be contacted.

For example, some fans might prefer email updates, while others might want push notifications or SMS messages. By respecting these preferences and delivering content in their preferred format, you increase the chances of your messages being read and acted upon. This personalised approach can significantly boost the effectiveness of your membership campaigns.

3. Teasing Exclusive Offers

Our third use case is teasing exclusive offers. A CDP can help you identify your most engaged fans and offer them exclusive early-bird deals or sneak peeks at upcoming promotions. By segmenting your audience, you can create a sense of urgency and exclusivity.

Imagine sending a special offer to your top 10% of fans, giving them first access to new season memberships or exclusive events. This not only makes them feel valued but also encourages them to act quickly to secure their spot, driving early sales and creating buzz around your memberships.

Gain valuable insights into fan behaviour and the pivotal role of innovation in shaping the future of sports. Tune in for an engaging discussion that explores the evolving landscape of sports industry dynamics.

Without further ado, let’s dive into the first strategy for selling out season tickets this summer:

1. Personalised Email Campaigns

First up, personalised email campaigns. For this, it is important that all your data is collected from your various sources and merged in one place, to give a comprehensive and complete understanding of each fan and their consumption and purchase behaviour, amongst other things. This means you can send highly targeted emails based on individual preferences, past purchases, and engagement history.

Imagine being able to segment your audience and tailor your messages. You could send a special offer to a fan who hasn't renewed their season ticket yet, highlighting the games they are most likely to be interested in based on their past attendance. Or, you could send a ‘thank you’ message to loyal season ticket holders, perhaps offering them an exclusive discount for referring a friend. The personal touch not only improves open rates but also drives conversion.

You don’t have to stop it emails though, you can do this via SMS, Viber and WhatsApp too.

2. Dynamic Pricing Strategies

Next, let’s talk about dynamic pricing strategies. You can analyse purchasing behaviour and demand patterns to adjust your pricing strategy in real time. For example, if you notice a surge in interest for certain matches or seat locations, you can dynamically adjust prices to maximise revenue.

Additionally, you can identify which segments of your audience are more price-sensitive and might be incentivised by early bird specials or bundle deals. This kind of flexibility ensures that you’re not leaving money on the table while also keeping your fans engaged and happy.

3. Enhanced Social Media Targeting

Our third use case is enhanced social media targeting. Did you know that you can integrate the Data Talks Sports CDP with social media platforms such as Meta and Google Ads to sharpen your targeting precision? By integrating your CDP with social media platforms, you can create lookalike audiences based on your most loyal season ticket holders. This means you can run highly effective ad campaigns that reach potential new fans who share characteristics with your current ones.

Imagine being able to target ads specifically to fans who follow similar sports, live in the same area, or have shown interest in similar events. This precise targeting can significantly increase the likelihood of converting these new prospects into season ticket holders.

4. In-App Personalisation

Fourth on the list is in-app personalisation. If your organisation has a mobile app, integrating it with your CDP can take fan engagement to the next level. You can provide personalised content and offers based on the user’s behaviour and preferences.

For example, if a fan frequently checks scores or watches highlights...]]>Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thrive by propelling them to the centre of fans’ hearts and actions so they can become a core part of their fans’ lives. 'm your host, Lorraine Moalosi, and today we’re talking about a crucial topic for ticketing managers and marketing managers: how to sell more season tickets during the summer. Whether you're part of a federation, a league, or a club, these five concrete examples will help you boost your season ticket sales and ensure packed stands when the new season kicks off. Btw we have also created a cheat sheet that sports organisations can use to sell out tickets no matter where they find themselves in the sports’ annual cycle. If you would like to receive this, make sure you contact me and I will send it over to you.

Without further ado, let’s dive into the first strategy for selling out season tickets this summer:

1. Personalised Email Campaigns

First up, personalised email campaigns. For this, it is important that all your data is collected from your various sources and merged in one place, to give a comprehensive and complete understanding of each fan and their consumption and purchase behaviour, amongst other things. This means you can send highly targeted emails based on individual preferences, past purchases, and engagement history.

Imagine being able to segment your audience and tailor your messages. You could send a special offer to a fan who hasn't renewed their season ticket yet, highlighting the games they are most likely to be interested in based on their past attendance. Or, you could send a ‘thank you’ message to loyal season ticket holders, perhaps offering them an exclusive discount for referring a friend. The personal touch not only improves open rates but also drives conversion.

You don’t have to stop it emails though, you can do this via SMS, Viber and WhatsApp too.

2. Dynamic Pricing Strategies

Next, let’s talk about dynamic pricing strategies. You can analyse purchasing behaviour and demand patterns to adjust your pricing strategy in real time. For example, if you notice a surge in interest for certain matches or seat locations, you can dynamically adjust prices to maximise revenue.

Additionally, you can identify which segments of your audience are more price-sensitive and might be incentivised by early bird specials or bundle deals. This kind of flexibility ensures that you’re not leaving money on the table while also keeping your fans engaged and happy.

3. Enhanced Social Media Targeting

Our third use case is enhanced social media targeting. Did you know that you can integrate the Data Talks Sports CDP with social media platforms such as Meta and Google Ads to sharpen your targeting precision? By integrating your CDP with social media platforms, you can create lookalike audiences based on your most loyal season ticket holders. This means you can run highly effective ad campaigns that reach potential new fans who share characteristics with your current ones.

Imagine being able to target ads specifically to fans who follow similar sports, live in the same area, or have shown interest in similar events. This precise targeting can significantly increase the likelihood of converting these new prospects into season ticket holders.

4. In-App Personalisation

Fourth on the list is in-app personalisation. If your organisation has a mobile app, integrating it with your CDP can take fan engagement to the next level. You can provide personalised content and offers based on the user’s behaviour and preferences.

For example, if a fan frequently checks scores or watches highlights of certain teams or players, your app can suggest purchasing season tickets for those specific games. Push notifications can also be tailored to remind fans of upcoming games they might be interested in, driving higher engagement and sales.

If you don’t have an app, worry not. You can look at website and form tracking instead. You can identify who has been looking at the season tickets on your website but is yet to make a purchase and target them with something relevant to them. By using website tracking in conjunction with looking at the fans’ purchase behaviour, you can target them with relevant messages such as “Remember to purchase your season ticket before they sell out” for fans who usually buy season tickets every year. For those who are thinking about doing it for the first time, you can send something along the lines of “Interested in a season ticket but can’t make up your mind. Here’s a 5% discount to get you started”. Let your data inform your messaging.

5. Predictive Analytics for Renewal Campaigns

With the power of a CDP, you can leverage predictive analytics to identify which season ticket holders are most likely to renew and which ones are at risk of not coming back. Additionally, the Data Talks Sports CDP has an RFM model - a recency, frequency and monetary model, that shows the lifetime value of each supporter.

By analysing data such as attendance patterns, engagement levels, and purchase history, you can score each fan’s likelihood of renewal. This allows you to prioritise your outreach efforts. For fans likely to renew, you can offer a seamless, one-click renewal process. For those at risk, you can create targeted retention campaigns that address their specific concerns or offer incentives, such as exclusive experiences or discounts, to encourage them to stay. This proactive approach ensures you’re not only retaining your loyal fans but also converting at-risk customers, leading to a more stable and growing season ticket holder base.

And there you have it—five powerful ways that a CDP can help sports organisations sell more season tickets during the summer. From personalised email campaigns and dynamic pricing to enhanced social media targeting, in-app personalisation, and predictive analytics for renewal campaigns, these strategies can significantly boost your sales and fan engagement.

Thank you for tuning into this episode of "Sports CDP Crash Course." I hope you found these insights valuable and are ready to take your season ticket sales to new heights. Don’t forget to subscribe and leave a review if you enjoyed the show. I'm Lorraine Moalosi, and I'll catch you in the next episode!

Discover how sports shaped Fanny’s character, teaching her teamwork, resilience, and the value of hard work. Hear about her inspiring mission to create more opportunities for girls in sports and ensure they benefit from the same transformative experiences she did. Join us for an enlightening conversation celebrating the power of sports, research, and equality. Whether you’re a sports enthusiast, a business aficionado, or simply curious about the impact of gender inclusivity, this episode is a must-listen!

Speaking of better reception - today we are discussing how to convert social media followers into known contacts. This is the most effective way of making sure that stadiums are always filled out at every game so that the team playing on the field can have the best reception ever while the team off the pitch continues to create sustainable revenue for the sports organisation in question. Whether you're part of a league, club, or federation, turning those likes and follows into tangible data can significantly enhance your marketing efforts and fan engagement. So, let's get started.

Our first strategy is to offer exclusive content. Fans crave unique, behind-the-scenes access to their favourite teams and athletes. By providing exclusive content like training sessions, player interviews, or early announcements, you can encourage fans to register with their email addresses to gain access. Promote these offers across your social media channels to capture the interest of your followers. One of our customers has been capitalising on their OTT platform to ensure that fans who cannot attend games for any reason can still be part of the action by purchasing a season pass or a single match ticket.

Next, consider running contests and giveaways. These are incredibly effective at drawing in fans who love the thrill of potentially winning something. You might offer signed merchandise, free match tickets, or VIP experiences. To enter, fans simply need to sign up with their contact details. Promoting these contests on social media ensures you reach a broad audience and turn that excitement into valuable data. Another one of our customers used an advent calendar to introduce its fans to club sponsors and allow fans to win something or receive something at a very exciting and crucial time - Christmas.

Now, let’s talk about gamification, one of the most engaging methods to convert followers. By incorporating game-like elements into fan interactions, you can significantly boost engagement. For example, you might create a fantasy league where fans can build their own teams, predict match outcomes, or participate in weekly challenges. To join, fans need to register with their contact details. This approach not only gathers data but also keeps fans deeply engaged and coming back for more. It’s very important to highlight the fact that converting social media followers into known contacts is not something to be done as a one-off thing but rather this should be done continuously. Gamification is one of the most exciting ways to do this without exhausting your supporters. We talk about this in-depth in our course for C-level executives, “The 4  Fundamentals of Selling Tickets and Merchandise”. Make sure to enroll to learn more. In the course, we give an example of a club who managed to get just under 12 000 followers to convert to known contacts through gamification in one single campaign. This is not something to miss so make sure you enroll.

Similarly, you can use quizzes and polls. These are great for sparking interaction while collecting contact information. Create quizzes on sports trivia, player stats, or upcoming fixtures, and require fans to submit their answers via a form. Polls on social media about favourite players, match predictions, or fan experiences can also help in gathering valuable insights and contact details. Another effective strategy is offering personalised experiences. Fans love to feel special, and providing opportunities for personalised interactions...]]>Hello and welcome to yet another exciting episode of the “Sports CDP Crash Course”, I’m your host, Lorraine Moalosi, thank you for joining me. Whenever I interview people I usually start off with an ice-breaker so I thought that this time I would start with a joke since I am riding solo. Here goes nothing and everything, Did you hear about the football team that couldn't get a stadium Wi-Fi signal? Turns out, they needed better "reception"!

Speaking of better reception - today we are discussing how to convert social media followers into known contacts. This is the most effective way of making sure that stadiums are always filled out at every game so that the team playing on the field can have the best reception ever while the team off the pitch continues to create sustainable revenue for the sports organisation in question. Whether you're part of a league, club, or federation, turning those likes and follows into tangible data can significantly enhance your marketing efforts and fan engagement. So, let's get started.

Our first strategy is to offer exclusive content. Fans crave unique, behind-the-scenes access to their favourite teams and athletes. By providing exclusive content like training sessions, player interviews, or early announcements, you can encourage fans to register with their email addresses to gain access. Promote these offers across your social media channels to capture the interest of your followers. One of our customers has been capitalising on their OTT platform to ensure that fans who cannot attend games for any reason can still be part of the action by purchasing a season pass or a single match ticket.

Next, consider running contests and giveaways. These are incredibly effective at drawing in fans who love the thrill of potentially winning something. You might offer signed merchandise, free match tickets, or VIP experiences. To enter, fans simply need to sign up with their contact details. Promoting these contests on social media ensures you reach a broad audience and turn that excitement into valuable data. Another one of our customers used an advent calendar to introduce its fans to club sponsors and allow fans to win something or receive something at a very exciting and crucial time - Christmas.

Now, let’s talk about gamification, one of the most engaging methods to convert followers. By incorporating game-like elements into fan interactions, you can significantly boost engagement. For example, you might create a fantasy league where fans can build their own teams, predict match outcomes, or participate in weekly challenges. To join, fans need to register with their contact details. This approach not only gathers data but also keeps fans deeply engaged and coming back for more. It’s very important to highlight the fact that converting social media followers into known contacts is not something to be done as a one-off thing but rather this should be done continuously. Gamification is one of the most exciting ways to do this without exhausting your supporters. We talk about this in-depth in our course for C-level executives, “The 4  Fundamentals of Selling Tickets and Merchandise”. Make sure to enroll to learn more. In the course, we give an example of a club who managed to get just under 12 000 followers to convert to known contacts through gamification in one single campaign. This is not something to miss so make sure you enroll.

Similarly, you can use quizzes and polls. These are great for sparking interaction while collecting contact information. Create quizzes on sports trivia, player stats, or upcoming fixtures, and require fans to submit their answers via a form. Polls on social media about favourite players, match predictions, or fan experiences can also help in gathering valuable insights and contact details. Another effective strategy is offering personalised experiences. Fans love to feel special, and providing opportunities for personalised interactions can be a strong motivator. This might include personalised video messages from players, customisable merchandise, or virtual meet-and-greet sessions. To access these experiences, fans would need to sign up with their details.

Lastly, don’t overlook the power of loyalty programmes. By creating a loyalty programme where fans earn points for attending games, purchasing merchandise, or engaging on social media, you can encourage them to register their details. These points can be redeemed for rewards, fostering a deeper connection with your organisation and continuously adding contacts to your database.

In conclusion, converting social media followers into known contacts isn’t just about having the right strategies; it’s about offering real value to your fans. Whether it’s through exclusive content, engaging contests, innovative gamification, personalised experiences, or rewarding loyalty programmes, these methods can help sports organisations grow their databases and enhance fan engagement.

That’s all for today’s episode of “Sports CDP Crash Course.” I hope you found these strategies insightful and are ready to put them into action. If you enjoyed this episode, please subscribe and leave a review on your favourite podcast platform. And if you have any questions or topics you’d like us to cover, feel free to reach out on our social media channels. Until next time, I’m Lorraine Moalosi, and this has been “Sports CDP Crash Course.” Thanks for listening!

Join Karen Ramirez as she shares practical advice on creating a compelling sponsorship package, identifying potential sponsors, and marketing your proposal effectively. She also discusses setting clear expectations with sponsors and delivering on your promises to build lasting partnerships.

Whether you're in a local rugby team, an ultimate frisbee squad, or a solo athlete like a gymnast or sprinter, this episode will provide actionable insights to help you secure the funding you need.

Philip also discusses navigating GDPR while embracing new technologies and shares his vision for the sports industry's future. Tune in for valuable insights on enhancing fan engagement and achieving commercial success in sports.

Apart from followers, social media has helped increase viewership of sports content with 51% of fans getting sports content on Facebook, 46% on YouTube, 31% on Instagram, and 25% on X formerly Twitter. Social media is incredible and many sports organsations are doing their best to leverage it. However, there is one mistake that is common to all sports organisations, despite size, region, or sports. This mistake is not prioritising turning social media followers into known contacts in the sports organization’s contact database instead.

When a user creates a social media account, they usually use either their email address or their phone number to do so. This information stays in the platform and does not get transferred to the sports organisation for numerous reasons, data protection being one of them. While sports organisations can benefit from fans' engagement with their content, they lose out on one important thing - the ability to communicate with their fans directly and one-on-one. Even in Whatsapp groups that fans willingly join, sports organisations can only communicate with their fans en masse and never individually. This poses several challenges such as: 

1. Lack of personalisation: Communicating with a large group en masse lacks the personal touch of individual interactions. Tailoring messages to suit each recipient's preferences, interests, and needs is impossible when communicating to a large audience.
2. Low engagement: Holding the attention of a diverse audience can be difficult. Maintaining engagement becomes challenging without the ability to interact directly with each person. 
3. With the messages being generic and meant to appeal to most people, there can be a lack of relevancy or even depth. This means that conversion rates may be even smaller.

Although personalisation has become a bit of a buzzword, it is an essential part of marketing today. There is simply no personalisation when it comes to social media. Even the advertising platforms on social media are limited to basic segmentation attributes such as age, geography, and sex, However when sports organisations convert social media followers into known contacts in their database, they can begin to merge their fans’ contact information with their other data such as ticketing, merchandise, OTT, app and website usage, etc. This will increase their ability to segment further with attributes such as preferences, purchase, viewership, and attendance behaviour. 

So if you are a marketer working in the sports industry today, make sure that you check out our Data Talks Sports Platform demo so you can see firsthand how you can do all of this. Not only will you be able to convert social media followers into known contacts in your database through tactics such as gamification and of course merging all this data with your other data but you will also be able to find out which supporter segments you should target with your campaigns and the best way to send out relevant offers to those segments in a way that supporters will appreciate.

Mark joined Stefan Lavén, CEO and founder of Data Talks, at Sports Pro Live, where he shared League of Ireland’s remarkable journey of growing its supporter base, leveraging fan data to boost revenue, and enhancing the overall fan experience. Discover how they used data insights to better understand their audience, increase engagement, and ultimately drive commercial success.

Tune in to gain valuable insights from this partnership and learn how harnessing fan data can transform your sports organization’s strategy.

Karen outlines a three-stage process: review, innovation and model, refinement, and implementation. She highlights data scrutiny, refined communication strategies, and insights to drive innovation.

Listeners are encouraged to leverage data for efficiencies and explore new marketing and sponsorship ideas. Karen emphasizes holistic planning to align initiatives with goals.

As teams refine strategies based on past data, Karen advises onboarding new practices and fostering a forward-looking approach, underscoring sponsorship's value in fueling sports passion and competitiveness.

We often try to answer these questions on this podcast but before I tackle some of them, there are two other resources available to you that I would like to highlight. Firstly, it is our newly launched course, “The 4 Fundamentals of selling tickets and merchandise” which is available for enrollment on Udemy. From the course you will learn about the cost of doing nothing, that is, not taking any decision or action towards addressing the changing economy of a sports organisation and its audience. You will also learn about the role the 4 fundamentals play in helping you increase your sports organisation’ average revenue, ticket, and sales and negotiate sponsorship agreements of higher value, amongst other things. During the course, you will gain insights from sports organisations that have already leveraged the 4 fundamentals to see how they apply to you. This is not a course to be missed because it addresses all the questions in this podcast and so much more. 

The other resource is our CEO and Founder Stefan Lavén’s tech show at Sports Pro Live 2024 on this very topic, Turning Fan Data into commercial success but this time with the League of Ireland, one of the sports organisations we work closely with. This will be another moment for you to take inspiration from a club that is already addressing these questions but this time straight from the horse’s mouth. We will make the session available to listen to on the podcast in the next coming week so if you are not already following the podcast, make sure to do so so you never miss inspiring, practical content ever again. Go on do it now.

Now back to the common questions that get asked when talking about turning fan data into commercial success. Starting with, What kind of fan data should we collect? At the very least, sports orgnisations should be collecting their supporter data with contact information, website data, form data, ticketing and merchandise data and partnership and sponsorship data. Beyond that, it depends on the data sources the organisation has. Do you have OTT, an app, a loyalty program, a newsletter, membership etc. Then this should all be collected. But then what do you do with this data.This data must be merged, cleaned and deduplicated so it can give you more insights into your fans behaviour and their lifetime value to the organisation. The questions, How do we collect fan data effectively and How can we ensure the privacy and security of fan data? Have the same answer. And that answer is by using technology, more specifically a sports cdp - a tool that collects and merges all your data in one place and then gives you actionable insights that you can then use to have dynamic real time segmentation that will ensure your organisation is response to its fans’ needs. Other technologies fall short in these categories so that is why I can unequivocally say every sports organisation needs a sports cdp like the one Data Talks offers. That also answers the question, What technologies and platforms are available to help manage and analyze fan data in sports? A sports CDP is the simple answer. Data Talks’ sports CDP utilises primarily zero party data and first party data making it GDPR compliant. If you want to learn more about this, our course is available for enrollment on Udemy. 

I have answered all...]]>When it comes to leveraging fan data for commercial success in sports, there are several common questions that organizations often ask. These include: What kind of fan data should we collect? How do we collect fan data effectively? How can we ensure the privacy and security of fan data? What strategies can we implement to increase fan engagement and attendance? How can we leverage fan data to optimize revenue streams? What technologies and platforms are available to help manage and analyze fan data in sports?  As you can hear, there are a lot of questions sports organisations ask and I am sure you have your questions too. 

We often try to answer these questions on this podcast but before I tackle some of them, there are two other resources available to you that I would like to highlight. Firstly, it is our newly launched course, “The 4 Fundamentals of selling tickets and merchandise” which is available for enrollment on Udemy. From the course you will learn about the cost of doing nothing, that is, not taking any decision or action towards addressing the changing economy of a sports organisation and its audience. You will also learn about the role the 4 fundamentals play in helping you increase your sports organisation’ average revenue, ticket, and sales and negotiate sponsorship agreements of higher value, amongst other things. During the course, you will gain insights from sports organisations that have already leveraged the 4 fundamentals to see how they apply to you. This is not a course to be missed because it addresses all the questions in this podcast and so much more. 

The other resource is our CEO and Founder Stefan Lavén’s tech show at Sports Pro Live 2024 on this very topic, Turning Fan Data into commercial success but this time with the League of Ireland, one of the sports organisations we work closely with. This will be another moment for you to take inspiration from a club that is already addressing these questions but this time straight from the horse’s mouth. We will make the session available to listen to on the podcast in the next coming week so if you are not already following the podcast, make sure to do so so you never miss inspiring, practical content ever again. Go on do it now.

Now back to the common questions that get asked when talking about turning fan data into commercial success. Starting with, What kind of fan data should we collect? At the very least, sports orgnisations should be collecting their supporter data with contact information, website data, form data, ticketing and merchandise data and partnership and sponsorship data. Beyond that, it depends on the data sources the organisation has. Do you have OTT, an app, a loyalty program, a newsletter, membership etc. Then this should all be collected. But then what do you do with this data.This data must be merged, cleaned and deduplicated so it can give you more insights into your fans behaviour and their lifetime value to the organisation. The questions, How do we collect fan data effectively and How can we ensure the privacy and security of fan data? Have the same answer. And that answer is by using technology, more specifically a sports cdp - a tool that collects and merges all your data in one place and then gives you actionable insights that you can then use to have dynamic real time segmentation that will ensure your organisation is response to its fans’ needs. Other technologies fall short in these categories so that is why I can unequivocally say every sports organisation needs a sports cdp like the one Data Talks offers. That also answers the question, What technologies and platforms are available to help manage and analyze fan data in sports? A sports CDP is the simple answer. Data Talks’ sports CDP utilises primarily zero party data and first party data making it GDPR compliant. If you want to learn more about this, our course is available for enrollment on Udemy. 

I have answered all your questions but one, What strategies can we implement to increase fan engagement and attendance? This question will be answered by Stefan Lavén Data Talks’ CEO and Founder and League of Ireland Director Mark Scanlon, during their tech show session at Sports Pro Live 2024. If you are going to be at the event, make sure to join them at 2 pm BST in the Alcock Suite at the Kia Oval in London.

Thank you for tuning in.

“The 4 fundamentals of selling tickets and merchandise” course is designed for C-level executives in sports to help them create sustainable revenue streams using their supporter data. Every club faces financial challenges, and in this course, we get to the core of the issue. We dissect clubs' struggles today, pointing directly to the missed opportunities in leveraging supporter data effectively. We don't just talk theory – we dissect real-life case studies from global sports powerhouses in Germany, Australia, Greece, and Sweden. You will get to see firsthand how men's and women's clubs have harnessed the 4 fundamentals, propelling them to unparalleled success. 

Exactly a year ago now, we published our very first book on the subject of the 4 fundamentals. The book, “more supporters. Superior sales. Real revenue: the 4 fundamentals of selling tickets and merchandise was an introduction of our 4 fundamentals method to the world. With this course, we wanted to take everything a step further by supporting C-level executives’ change management in beginning to adopt more robust ways of meeting financial and commercial goals more effectively. The book is available on Amazon and all proceeds go to the Level Up foundation - an organisation that uses sports for the development of children in Uganda. 

This course is a strategic power play. Tailored for C-level executives in sports organizations – clubs, leagues, and federations – it's designed to elevate their revenue game. Whether leading a small squad or commanding a major league, these principles are universal. This isn’t a standard course but rather a winning formula adaptable to any region, season, or organization size.

By the end of the course, learners will:

1. Recognize the staggering "cost of doing nothing" in sports organizations and why it is a problem.
2. Understand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher value.
3. Implement the 4 Fundamentals Method to create sustainable revenue streams for your sports organization.
4. Gain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growth.

The course is now available for enrollment on Udemy. You can preview 3 videos from the course on Udemy to get a taster of what is to come. And if you want access to exclusive deals such as a 50% discount on the course, subscribe to our newsletter today.

While it is a great milestone having the first gender-equal Olympics, a recent study by the BBC showed that more than three-quarters said they earn less than £30,000 a year from sport - with more than four in 10 earning less than £10,000 and six in 10 earning less than £20,000. This means that ¾ of elite female athletes earn less than the average £34,963 salary in the United Kingdom. The wage of elite sportswomen is a challenge that shows the importance of professionalizing women’s sports and the need to invest in them so that more commercial value can come out of them.

In the 2022/23 season, Reading and West Ham's cheapest match tickets were the most expensive in the FA Women's Super League, costing 12 British pounds. Meanwhile, the cheapest tickets could be found for six British pounds at Liverpool and Manchester United. This fact continues to beg the question, are clubs and leagues undervaluing women’s sports? If so, what should be done about it in a way that does not alienate those who have found the accessibility of women’s sports a reason to engage.

In happier news across the pond, the National Women’s Soccer League has been ranked No. 5 on the list of Fast Company’s the World’s 50 Most Innovative Companies of 2024. The League’s commissioner, Jessica Berman was quoted as saying, “Women’s sports is a historically under-invested asset class” However, last year attendance for regular season games grew by 26% to 1.2 million people, while viewership of CBS broadcasts leapt 41%. These remarkable numbers helped the league negotiate a landmark media-rights deal that will see 118 NWSL games broadcast across CBS Sports, ESPN, Prime Video, and Scripps Sports each season for the next four years. This deal is worth $240 million, 40 times more valuable than the NWSL’s previous agreement.

The NWSL partnered with Liga MX Femenil to launch a new Summer Cup. All 14 teams in the NWSL and six teams from LIGA MX Femenil will compete from July 19-August 2. This new Summer Cup will take place during the Olympic break of the NWSL regular season. Not to make this episode about just the NWSL, but the Kansas City Current, a club co-owned by NFL star Patrick Mahomes, made history as the first team to build a stadium specifically for professional women’s sports. The team hosted Portland Thorns in the first game at CPKC stadium – in front of a sold-out, 11,500 crowd. 

Mercury 13, a women's football multi-club ownership group, unveiled their first portfolio team recently after acquiring a controlling stake in Como Women from Italy's Serie A. In case you are tempted into thinking that the only movement is in football, at the end of last year, Metro Bank & ECB Pledged to Treble the Number of Girls’ Cricket Teams by 2026, that’s only 2 years from now. The two organisations will work together to transform access to grassroots cricket by recruiting 6,000 volunteers to grow girls’ cricket so there are 2,000 clubs with girls' sections and 6,000 girls' teams by 2026.

It is exciting to see all the positive changes that are coming out of women’s sports and I am personally excited to see more changes like these in women’s sports.

Karen offers practical advice for leaders at all levels, encouraging them to empower others, communicate clearly, and create opportunities for growth. Whether you’re a seasoned leader or considering stepping up, this episode provides valuable insights to inspire and guide you on your leadership journey in sports.

Tune in to learn how to lead effectively and positively impact your organization!

Before we go into how the four fundamentals work, let’s quickly refresh our memory on what the four fundamentals are. The four fundamentals are a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: 

Grow your contact database, continuously

Collect supporter data with contact information and merge it with your other data

Find out which supporter segments you should target with your campaigns

Send relevant offers to those segments in a way that your supporters will appreciate

The 4 fundamentals help sports organisations:

1. Understand their audience’s behavior
2. Know which supporters are most likely to engage with their sponsors’ activations based on their previous purchase, viewership, consumption, and overall engagement behaviour
3. Target the right supporters with the right activations that are relevant to them and match their spending levels. E.g. Sending a champagne activation from your official drinks sponsors to your high-spenders/VIP and family car activations to your supporters who usually buy family tickets. 
4. Evaluate the performance of sponsorship activations and respond appropriately such as triggered actions depending on the actions that the supporters take.

Let’s look at some of these use cases using real-life examples of sports organisations that used the 4 fundamentals to take their sponsorship agreements to the next level.

One club wanted to Introduce an Advent Calendar to engage with supporters and connect them with sponsor offers during the Christmas holidays. They created Advent calendar with one main sponsor impersonating Santa. They had 24 sponsors for the calendar (one for each day). Their total reach was over 500k people on digital platforms while achieving great sponsorship revenue and better relationships with sponsors. This activation also resulted in Continuous database growth and engagement from supporters on a daily basis and the club continued Presenting relevant audiences to the daily sponsors afterward (connecting B2B and B2C).

Another club wanted to connect supporters to their sponsor so they created segments to target their most loyal and active supporters. They Sent emails with a message that connects supporters to the club sponsor. This resulted in an Open rate of 55.94%, click-to-open rate of 20.18% (and CTR of 11.29%) with More than 2300 supporters getting in touch with sponsors.

Another club managed to successfully build a loyal community using triggered actions while also increasing engagement with sponsors.  used Triggered Actions, a feature in the Data Talks´ sports platform, allows sports organisations to send automated emails and SMS messages to their supporters based on the supporters’ actions and behaviour. The club started a membership sales campaign. Whenever someone...]]>There are many factors that Sports organizations should bear in mind and consider when approaching potential sponsors. Acquiring sponsors is not just about negotiating sponsorship agreements of higher value but also about activation and promotion, understanding your audience and reach, and being able to measure and evaluate the success of the partnership, amongst many other factors. In today’s episode, we will discuss how the four fundamentals can help sports organizations achieve all of these key factors when it comes to their sponsorship agreements. Moreover, we will have a look at three success cases of organisations that successfully used the four fundamentals to achieve success in their sponsorship agreements. 

Before we go into how the four fundamentals work, let’s quickly refresh our memory on what the four fundamentals are. The four fundamentals are a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: 

Grow your contact database, continuously

Collect supporter data with contact information and merge it with your other data

Find out which supporter segments you should target with your campaigns

Send relevant offers to those segments in a way that your supporters will appreciate

The 4 fundamentals help sports organisations:

1. Understand their audience’s behavior
2. Know which supporters are most likely to engage with their sponsors’ activations based on their previous purchase, viewership, consumption, and overall engagement behaviour
3. Target the right supporters with the right activations that are relevant to them and match their spending levels. E.g. Sending a champagne activation from your official drinks sponsors to your high-spenders/VIP and family car activations to your supporters who usually buy family tickets. 
4. Evaluate the performance of sponsorship activations and respond appropriately such as triggered actions depending on the actions that the supporters take.

Let’s look at some of these use cases using real-life examples of sports organisations that used the 4 fundamentals to take their sponsorship agreements to the next level.

One club wanted to Introduce an Advent Calendar to engage with supporters and connect them with sponsor offers during the Christmas holidays. They created Advent calendar with one main sponsor impersonating Santa. They had 24 sponsors for the calendar (one for each day). Their total reach was over 500k people on digital platforms while achieving great sponsorship revenue and better relationships with sponsors. This activation also resulted in Continuous database growth and engagement from supporters on a daily basis and the club continued Presenting relevant audiences to the daily sponsors afterward (connecting B2B and B2C).

Another club wanted to connect supporters to their sponsor so they created segments to target their most loyal and active supporters. They Sent emails with a message that connects supporters to the club sponsor. This resulted in an Open rate of 55.94%, click-to-open rate of 20.18% (and CTR of 11.29%) with More than 2300 supporters getting in touch with sponsors.

Another club managed to successfully build a loyal community using triggered actions while also increasing engagement with sponsors.  used Triggered Actions, a feature in the Data Talks´ sports platform, allows sports organisations to send automated emails and SMS messages to their supporters based on the supporters’ actions and behaviour. The club started a membership sales campaign. Whenever someone became a member, they received a series of emails in the following days and weeks. First, they would receive a welcome message that thanked them for joining and provided them with basic material and information for members. Thereafter, the members would receive something special—an exclusive discount code to purchase the team’s jersey at a reduced price. In the third communication, the supporters received a message that involved the sponsors, highlighting the perks and discounts that the members could get from the club’s partners and affiliates, such as vouchers and coupons. This personalised approach strengthened the club´s connection and communication with the fans but also increased commercial returns through merchandise sales and enhanced sponsorship engagement. 

Thank you so much for tuning into today’s episode. Remember to follow us on your podcast platform of choice to never miss an episode. Share this with your colleagues too. Join me next time for another wonderful episode. 

More on Vanesa Åsell-Tsuruga

GLOBAL CITIZEN

Vanessa is a globally experienced professional who has resided in Stockholm, Barcelona, London, Tokyo, Kobe, and Olympia. She speaks English, Swedish, Spanish, and Japanese. Beyond her career, she’s an avid volleyball player who has completed six marathons and is known to frequent places with excellent espresso.

DIVERSITY & INCLUSION

Vanessa’s professional journey reflects her strong belief in the power of diversity and inclusion. She is the visionary founder of COLLECTIVE VISIBILITY, a global initiative spotlighting 1300+ women in 100+ countries speaking about sports. Vanessa’s mission is to ensure women’s voices are integral to sports thought leadership and included at sports summits, events, academic conferences, and media outlets. A significant achievement under Vanessa’s leadership is reaching the goal of 1000 speakers from 100 countries in less than 1 year through self and peer nominations.

GLOBAL SPORTS MANAGEMENT

Vanessa’s diverse career encompasses sponsorship activation, content, and sports marketing across various sports and properties, including FC Barcelona, NBA, Golden State Warriors, Stephen Curry, Davis Cup, French Open, World Athletics, World Para Athletics, Rakuten Eagles, Rakuten Monkeys, Stockholm Marathon, and the Swedish Floorball Federation. She is also a member of the World Squash Federation Digital Commission.

Vanessa holds a senior management role in the Marketing Division of Japanese internet services giant Rakuten, where she manages a diverse team of digital and creative talents from 11 countries.

ADVOCATE

In 2023, Vanessa was recognized as a LinkedIn Top Sport Management Voice, LinkedIn Top Brand Management Voice, and LinkedIn Relationship Building Voice.

Media trained and with a background in journalism, she’s a brand voice in digital sports experiences, fan engagement, and sponsorship activation. Vanessa moderates discussions with industry leaders and serves as a brand ambassador for a women’s career website, sharing insights at global events and podcasts.

ACADEMICS

With a Master’s in Olympic Studies, she is a dedicated Ph.D. student at Waseda University, Tokyo, researching the inclusion of women in sports thought leadership within the Sport & Entertainment Management Lab.

Indian Sport Management Association advisor: Objective is to become the driving force in the development of sport management scholarship in India.

As a next-generation sports marketing and entertainment agency, Gateway is at the forefront of representing world-class talent, collaborating with global brands, and supporting ambitious rights holders to craft authentic stories and forge meaningful partnerships. Join your host Lorraine Moalosi, as we delve into Deji’s world and uncover the incredible impact he is making through Gateway Sports & Entertainment.

Embark an interesting conversation with an ambitious and determined entrepreneur who is passionate about creating real impact through action.

In today’s episode, we will continue down a similar path of discussing more use cases of how sports organisations successfully use the 4 fundamentals to meet their business goals. As always, we use real-life examples. The emphasis for this episode is on using the 4 fundamentals to sell more merchandise. So, how have some of the world’s most successful sports organisations used the 4 fundamentals to sell more merchandise?

1. One club wanted to leverage matchday performance to increase merchandise sales. They had just played a very dramatic match which resulted in victory at the very last minute. So what did they do? They created a social media campaign based on the pitch's success - they promoted the jerseys of the player who had scored in the last minute. Thereafter, they reached out to the fans with a special offer directly linked to the campaign. The results were a 66% increase in sales, their best-ever e-store sales results, at the time. They also saw sales increase by 91% compared to the day before the game.
2. Another club did not just want to increase their merchandise sales, they also wanted to how they should approach their targeting when it comes to said merchandise sales. So they created a campaign to sell more shirts with name prints and compare the results of targeting smaller vs larger segments. The first segment they targeted was current shirt owners with merch order values higher than 90 euros. This segment consisted of 1200 recipients. The other segment was anyone who bought a ticket in the last two years and this segment comprised 38000 recipients. The results were a combined 60% open rate, 6% click rate and 110 items sold which generated 8800 EUR in revenue. When analysed proportionally, the smaller segment had 7 times better results than the larger segment. 
3. Another club wanted to sell limited edition alternate away jerseys so they targeted club members with pre-order offerings. They thereafter extended the campaign offering the jerseys to non-members. The initial phase of the campaign achieved a 61% open rate and a 7% click-through rate, resulting in a revenue of 21,100 AUD. The collective revenue generated from campaigns targeting both members and non-members amounted to 45,329 AUD. This particular case shows the power of iterating the same campaign with different segments.

From these three examples, it is evident that the 4 fundamentals are a powerful tool to use when wanting to increase your merchandise sales. Let’s conclude this episode by revisiting the 4 fundamentals. The 4 Fundamentals is a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: 

1. Grow your contact database, continuously
2. Collect supporter data with contact information and merge it with your other data
3. Find out which supporter segments you should target with your...]]>In previous episodes, we had a re-introduction to the 4 fundamentals of selling tickets and merchandise and negotiating sponsorship agreements of higher value. Thereafter, we looked at use cases for increasing ticket sales using the 4 fundamentals, in particular, how a Swedish Hockey League club generated 2.5 million Swedish crowns in revenue in the space of only two weeks, how a football club playing in the highest division in Greece, manage to more than double their average ticketing order revenue from €19 to €42 in less than a year and finally how a professional rugby union club in the UK sent an email campaign to a target group of 250 people that generated a revenue of £5,000.

   In today’s episode, we will continue down a similar path of discussing more use cases of how sports organisations successfully use the 4 fundamentals to meet their business goals. As always, we use real-life examples. The emphasis for this episode is on using the 4 fundamentals to sell more merchandise. So, how have some of the world’s most successful sports organisations used the 4 fundamentals to sell more merchandise?

   
   

   1. One club wanted to leverage matchday performance to increase merchandise sales. They had just played a very dramatic match which resulted in victory at the very last minute. So what did they do? They created a social media campaign based on the pitch's success - they promoted the jerseys of the player who had scored in the last minute. Thereafter, they reached out to the fans with a special offer directly linked to the campaign. The results were a 66% increase in sales, their best-ever e-store sales results, at the time. They also saw sales increase by 91% compared to the day before the game.
   2. Another club did not just want to increase their merchandise sales, they also wanted to how they should approach their targeting when it comes to said merchandise sales. So they created a campaign to sell more shirts with name prints and compare the results of targeting smaller vs larger segments. The first segment they targeted was current shirt owners with merch order values higher than 90 euros. This segment consisted of 1200 recipients. The other segment was anyone who bought a ticket in the last two years and this segment comprised 38000 recipients. The results were a combined 60% open rate, 6% click rate and 110 items sold which generated 8800 EUR in revenue. When analysed proportionally, the smaller segment had 7 times better results than the larger segment. 
   3. Another club wanted to sell limited edition alternate away jerseys so they targeted club members with pre-order offerings. They thereafter extended the campaign offering the jerseys to non-members. The initial phase of the campaign achieved a 61% open rate and a 7% click-through rate, resulting in a revenue of 21,100 AUD. The collective revenue generated from campaigns targeting both members and non-members amounted to 45,329 AUD. This particular case shows the power of iterating the same campaign with different segments.
   
   

   
   

   From these three examples, it is evident that the 4 fundamentals are a powerful tool to use when wanting to increase your merchandise sales. Let’s conclude this episode by revisiting the 4 fundamentals. The 4 Fundamentals is a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: 

   
   

   1. Grow your contact database, continuously
   2. Collect supporter data with contact information and merge it with your other data
   3. Find out which supporter segments you should target with your campaigns
   4. Send relevant offers to those segments in a way that your supporters will appreciate
   
   

   
   

   Thank you for joining me on today’s episode. Join me again next week when we discuss the other 4 fundamental use cases intending to inspire you to achieve similar and even better results. I have been your host, Lorraine Moalosi. 

   
   

   ]]>d13a7653-e8a4-4ccf-890d-b5221c25b700Tue, 20 Feb 2024 05:00:00 +010006:37falsefull311231123Data Talks#111 Brands’ guide: 5 sports to take seriously in 2024In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report on 2023 visibility and potential shifts in 2024 audiences.

   Uncover rising stars and key tournaments in golf, rugby, and cricket, along with insights into sports sponsorship trends. Explore the impact of new Olympic sports like breakdancing and skateboarding. Karen also highlights emerging sports, such as paddle and pickleball, and speculates on their growth potential.

   Tune in for Karen’s “rising five” in women’s sports and engage with her on Instagram at Sporting Sheroes.

   ]]>In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report on 2023 visibility and potential shifts in 2024 audiences.

   Uncover rising stars and key tournaments in golf, rugby, and cricket, along with insights into sports sponsorship trends. Explore the impact of new Olympic sports like breakdancing and skateboarding. Karen also highlights emerging sports, such as paddle and pickleball, and speculates on their growth potential.

   Tune in for Karen’s “rising five” in women’s sports and engage with her on Instagram at Sporting Sheroes.

   ]]>5a18b260-aae8-4c13-8dfa-37ee2d3d1403Tue, 13 Feb 2024 05:00:00 +010008:45falsefull311131113Data Talks#110 In conversation with Meskerem Tadesse GoshimeIn this episode, our Lorraine Moalosi sits with Meskerem Tadesse Goshime, the Head of Women’s Football at the Confederation of African Football (CAF).

   Meskerem shares her inspiring journey from a young football enthusiast to a key figure in the development of women’s football in Africa. We explore the progress made, including increased acceptance, growing competitiveness, and the emergence of talented players. Meskerem discusses the importance of investing in developmental competitions and professionalizing women’s football leagues.

   Join us as Meskerem shares her vision of empowering the next generation of girls in Africa to pursue football careers.

   ]]>In this episode, our Lorraine Moalosi sits with Meskerem Tadesse Goshime, the Head of Women’s Football at the Confederation of African Football (CAF).

   Meskerem shares her inspiring journey from a young football enthusiast to a key figure in the development of women’s football in Africa. We explore the progress made, including increased acceptance, growing competitiveness, and the emergence of talented players. Meskerem discusses the importance of investing in developmental competitions and professionalizing women’s football leagues.

   Join us as Meskerem shares her vision of empowering the next generation of girls in Africa to pursue football careers.

   ]]>4c0bbe15-e84a-4f26-be82-113a76e262beTue, 06 Feb 2024 05:00:00 +010026:14falsefull311031103Data Talks#109 How top flight clubs used the 4 fundmentals to sell more ticketsTwo weeks ago, we briefly touched on the 4 Fundamentals - a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. This process allows sports organisations to integrate all supporter data into one place, to increase sustained revenue streams while placing fans and supporters at the heart and centre of every initiative. In this episode we weill discuss the 4 fundamentals in greater detail and discuss how you can use them to take your organisation to the next level when it comes to ticket sales.
   1. Grow your supporter base, continuously - Your supporter contact database is the foundation of all campaigns and any other interaction a sports organisation might have with its supporters, that is why this is the first fundamental. 
   2. Collect supporter data with contact information and merge it with your other data - By collecting your supporter data with contact information and merging it with your other data, you create a holistic view of each fan and gain a deeper understanding of each fan’s specific characteristics, preferences, and behaviors
   3. Find out which supporter segments you should target with your campaigns - finding the right audience to target with your campaigns allows your sports organization to create more effective, efficient, and personalized marketing campaigns. This helps build stronger connections with the supporters, driving engagement, and ultimately achieving the organization's goals.
   4. Send relevant offers to those segments in a way that your supporters will appreciate - do your supporters want to receive emails or SMS, do they want to receive season tickets offers or single tickets or even family tickets? It’s not enough to only collect and merge support data so that you can understand your supporters. It is not enough to find out which supporter segments you should target with your campaigns either. You have to make sure that after all doing all of that and the first fundamental, which is to grow your supporter base continuously, you send out relevant offers to your supporters in a way that they can really appreciate. 
   
   

   By using the 4 fundamentals of selling tickets, many sports organizations across the world have managed to take their ticket sales to the next level. For example:

   1. A club playing in the Swedish Hockey League, the highest hockey league in the country, saw a 12% increase in ticket sales, amounting in 2.5 million swedish crowns revenue in the space of only two weeks, after using the 4 fundamentals.
   2. They started by creating different campaigns for different home games for that month
   3. They sent 20 email and 4 sms campaigns to various segments (differing from 330 to 10220 recipients)
   4. All of these campaigns and sendouts were done by only one person, proving how applicable and robust the 4 fundamentals are for sports organisations of all sizes
   5. Another club, this time a football club playing in the highest division in Greece, manage to more than double their average ticketing order revenue from €19 to €42 in less than a year.
   6. They created specific segmentation on returning supporters and ran a campaign for the upcoming match 
   7. The campaign ran approx. 5-7 days before kick-off, during that time, the club sent out reminders to everybody who had opened the campaign but not made a purchase
   8. Supporters were given the opportunity to upgrade their seats and the rest as they say is history 
   9. A professional rugby union club in the UK sent an email campaign to a target group of 250 people that generated a revenue of £5,000.
   10. They achieved such remarkable results after merging membership and ticketing data for their last 4 games
   11. They then identified segments that should be targeted based on tickets the club wanted to sell.
   12. Finally, they]]>Two weeks ago, we briefly touched on the 4 Fundamentals - a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. This process allows sports organisations to integrate all supporter data into one place, to increase sustained revenue streams while placing fans and supporters at the heart and centre of every initiative. In this episode we weill discuss the 4 fundamentals in greater detail and discuss how you can use them to take your organisation to the next level when it comes to ticket sales.
       1. Grow your supporter base, continuously - Your supporter contact database is the foundation of all campaigns and any other interaction a sports organisation might have with its supporters, that is why this is the first fundamental. 
       2. Collect supporter data with contact information and merge it with your other data - By collecting your supporter data with contact information and merging it with your other data, you create a holistic view of each fan and gain a deeper understanding of each fan’s specific characteristics, preferences, and behaviors
       3. Find out which supporter segments you should target with your campaigns - finding the right audience to target with your campaigns allows your sports organization to create more effective, efficient, and personalized marketing campaigns. This helps build stronger connections with the supporters, driving engagement, and ultimately achieving the organization's goals.
       4. Send relevant offers to those segments in a way that your supporters will appreciate - do your supporters want to receive emails or SMS, do they want to receive season tickets offers or single tickets or even family tickets? It’s not enough to only collect and merge support data so that you can understand your supporters. It is not enough to find out which supporter segments you should target with your campaigns either. You have to make sure that after all doing all of that and the first fundamental, which is to grow your supporter base continuously, you send out relevant offers to your supporters in a way that they can really appreciate. 
       
       

       By using the 4 fundamentals of selling tickets, many sports organizations across the world have managed to take their ticket sales to the next level. For example:

       1. A club playing in the Swedish Hockey League, the highest hockey league in the country, saw a 12% increase in ticket sales, amounting in 2.5 million swedish crowns revenue in the space of only two weeks, after using the 4 fundamentals.
       2. They started by creating different campaigns for different home games for that month
       3. They sent 20 email and 4 sms campaigns to various segments (differing from 330 to 10220 recipients)
       4. All of these campaigns and sendouts were done by only one person, proving how applicable and robust the 4 fundamentals are for sports organisations of all sizes
       5. Another club, this time a football club playing in the highest division in Greece, manage to more than double their average ticketing order revenue from €19 to €42 in less than a year.
       6. They created specific segmentation on returning supporters and ran a campaign for the upcoming match 
       7. The campaign ran approx. 5-7 days before kick-off, during that time, the club sent out reminders to everybody who had opened the campaign but not made a purchase
       8. Supporters were given the opportunity to upgrade their seats and the rest as they say is history 
       9. A professional rugby union club in the UK sent an email campaign to a target group of 250 people that generated a revenue of £5,000.
       10. They achieved such remarkable results after merging membership and ticketing data for their last 4 games
       11. They then identified segments that should be targeted based on tickets the club wanted to sell.
       12. Finally, they sent those supporter segments two different versions of email copy, tailored to their needs and preferences leading to the £5 000 revenue generated from only this one campaign
       
       

       The 4 fundamentals are not only effective for selling tickets but rather can be used to sell more merchandise and negotiate sponsorship agreements of higher value. So, join me next week as we explore other cases for which the 4 fundamentals can be harnessed to achieved remarkable results. 

       ]]>9833b50d-c680-4887-addb-3657bee381e9Tue, 30 Jan 2024 05:00:00 +010006:08falsefull310931093Data Talks#108 When "No" equals "Not Over" - Karen RamirezThis week our guest host Karen Ramirez, founder of Sporting Sheroes, introduces a powerful concept: “No doesn’t mean no, it means not over.”

       Inspired by Kanya King, founder of the MOBO Awards, Karen explores the idea that setbacks and “no” moments in sports and life are not definitive endings but rather opportunities for new beginnings.

       She reflects on recent sports events, emphasizing the resilience showcased by athletes and coaches in the face of challenges. Karen uses examples like the GB Women’s Hockey Team’s Olympic qualification and Sarina Wiegman’s contract extension to illustrate how setbacks can lead to renewed determination and fresh possibilities. She introduces a three-pillar framework—investment, belief, and coaching of skills and mindset—to guide individuals and sports organizations in navigating their paths to success.

       ]]>This week our guest host Karen Ramirez, founder of Sporting Sheroes, introduces a powerful concept: “No doesn’t mean no, it means not over.”

       Inspired by Kanya King, founder of the MOBO Awards, Karen explores the idea that setbacks and “no” moments in sports and life are not definitive endings but rather opportunities for new beginnings.

       She reflects on recent sports events, emphasizing the resilience showcased by athletes and coaches in the face of challenges. Karen uses examples like the GB Women’s Hockey Team’s Olympic qualification and Sarina Wiegman’s contract extension to illustrate how setbacks can lead to renewed determination and fresh possibilities. She introduces a three-pillar framework—investment, belief, and coaching of skills and mindset—to guide individuals and sports organizations in navigating their paths to success.

       ]]>0bc6d05f-09bf-46e7-ad77-20b5b0a529b4Tue, 23 Jan 2024 05:00:00 +010007:41falsefull210821082Data Talks#107 Why increasing ticket sales remains a priorityDid you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sports CDP Crash with me your host Lorraine Moalosi.  In today's episode, we'll be highlighting the significance of focusing on selling tickets in the sports industry. 

       To kick things off, let's revisit that staggering statistic I just mentioned. According to Statista, the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024,. Yes, you heard that right - $85.07 billion. That's not just a number; it's a testament to the thriving industry that revolves around live experiences.

       
       

       But what's even more intriguing is the projected annual growth rate (CAGR 2024-2028) of 2.54%. This growth is expected to result in a market volume of US$94.06 billion by 2028. Now, you might be wondering, why are these numbers so crucial? The answer lies in the heartbeat of any sports event—the fans. Selling tickets is not just about filling seats; it's about creating an unforgettable experience for the supporters. The revenue generated from ticket sales is the lifeblood of sports organizations, enabling them to invest in talent, infrastructure, and overall enhancement of the fan experience.

       
       

       This all means that as we navigate the ever-changing landscape of sports and entertainment, teams and organizations need to prioritize the sale of tickets. This not only ensures a steady revenue stream but also strengthens the bond between the team and its fan base. Consider this: when fans attend live events, they become part of something larger than themselves. The atmosphere, the camaraderie, the shared passion—it's an emotional connection that goes beyond the game itself. And this emotional connection translates into brand loyalty, with fans more likely to support their team through thick and thin.

       
       

       Speaking of loyalty, did you know that despite many sports organisations having hundreds and thousands of social media followers and supporters, in quotes, many of them know zero to a few of those followers? Very few organisations know what their supporters are buying from them, how often they buy, and how recently each supporter bought something from the organisation. The trap that these clubs fall into is not growing their supporter base, continuously and not collecting supporter data with contact information, and merging it with their other data. What do I mean by this?

       It is impossible for any sports organisation to know:

       1. The kind of tickets each of their supporters buy, for example, are they buying single tickets or season tickets
       2. When do they buy the tickets and how much do they usually spend in one go whenever they buy said tickets
       
       

       It is hard to know this information for a hundred supporters, in real time, let alone for a couple of thousands or millions. That is why we at Data Talks came up with the 4 fundamentals of selling tickets. The 4 Fundamentals is a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: 

       1. Grow your contact database, continuously
       2. Collect supporter data with contact information and merge it with your other data
       3. Find out which supporter segments you should target with your campaigns
       4. Send relevant offers to those segments in a way that your supporters will appreciate
       
       

       These four fundamentals are powered by our sports platform that:

       1. Collects data in one place so it gives you a complete view of each of your...]]>Did you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sports CDP Crash with me your host Lorraine Moalosi.  In today's episode, we'll be highlighting the significance of focusing on selling tickets in the sports industry. 

          To kick things off, let's revisit that staggering statistic I just mentioned. According to Statista, the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024,. Yes, you heard that right - $85.07 billion. That's not just a number; it's a testament to the thriving industry that revolves around live experiences.

          
          

          But what's even more intriguing is the projected annual growth rate (CAGR 2024-2028) of 2.54%. This growth is expected to result in a market volume of US$94.06 billion by 2028. Now, you might be wondering, why are these numbers so crucial? The answer lies in the heartbeat of any sports event—the fans. Selling tickets is not just about filling seats; it's about creating an unforgettable experience for the supporters. The revenue generated from ticket sales is the lifeblood of sports organizations, enabling them to invest in talent, infrastructure, and overall enhancement of the fan experience.

          
          

          This all means that as we navigate the ever-changing landscape of sports and entertainment, teams and organizations need to prioritize the sale of tickets. This not only ensures a steady revenue stream but also strengthens the bond between the team and its fan base. Consider this: when fans attend live events, they become part of something larger than themselves. The atmosphere, the camaraderie, the shared passion—it's an emotional connection that goes beyond the game itself. And this emotional connection translates into brand loyalty, with fans more likely to support their team through thick and thin.

          
          

          Speaking of loyalty, did you know that despite many sports organisations having hundreds and thousands of social media followers and supporters, in quotes, many of them know zero to a few of those followers? Very few organisations know what their supporters are buying from them, how often they buy, and how recently each supporter bought something from the organisation. The trap that these clubs fall into is not growing their supporter base, continuously and not collecting supporter data with contact information, and merging it with their other data. What do I mean by this?

          It is impossible for any sports organisation to know:

          1. The kind of tickets each of their supporters buy, for example, are they buying single tickets or season tickets
          2. When do they buy the tickets and how much do they usually spend in one go whenever they buy said tickets
          
          

          It is hard to know this information for a hundred supporters, in real time, let alone for a couple of thousands or millions. That is why we at Data Talks came up with the 4 fundamentals of selling tickets. The 4 Fundamentals is a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. By seamlessly integrating all supporter data into one place, the result is not just increased sustained revenue streams, but a genuine commitment to placing fans and supporters at the heart and centre of every initiative. These four fundamentals are: 

          1. Grow your contact database, continuously
          2. Collect supporter data with contact information and merge it with your other data
          3. Find out which supporter segments you should target with your campaigns
          4. Send relevant offers to those segments in a way that your supporters will appreciate
          
          

          These four fundamentals are powered by our sports platform that:

          1. Collects data in one place so it gives you a complete view of each of your supporters, who they are, how they interact with your organisation, how often, and so forth
          2. Cleans the data so that there are no duplicates
          3. Updates the data with every interaction your supporter has with your sports organization so that you don’t have any obsolete
          4. Makes this data available to other systems such as your customer relationship management system (CRM) and marketing automation tool.
          5. Makes this data available to share with other people, in all departments, that may need it
          6. Displays your data in easy-to-understand dashboards
          7. Allows you to get actionable insights from the data that you can then power ALL of your supporter activity with
          8. Allows you to act on your data through activations via email, SMS, social media, and other platforms.
          
          

          Curious to hear more about the 4 fundamentals and the Data Talks Sports Platform, join me in two weeks as we talk about the 4 fundamentals of selling tickets and how you can use them to take your organisation to the next level when it comes to ticket sales.

          ]]>be2e6a4f-03a6-4150-bce0-7d7dbc8bd3e7Tue, 16 Jan 2024 05:00:00 +010006:12falsefull210721072Data Talks#106 In conversation with Palmer FosterOur next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team.

          Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in Business Management from Durham University Business School.

          Today we sit down with Palmer to discuss his journey in sports and the work he is doing to transform the UK and Irish sports industry’s commercial performance. 

          ]]>Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team.

          Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in Business Management from Durham University Business School.

          Today we sit down with Palmer to discuss his journey in sports and the work he is doing to transform the UK and Irish sports industry’s commercial performance. 

          ]]>40d57c16-c793-46c0-85c2-c4ccc3df84ccTue, 09 Jan 2024 05:00:00 +010041:59falsefull210621062Data Talks#105 Sports trends that you will see in 2024Last week, we discussed the sports trends you should leave in 2023. If you haven’t heard that episode yet, we encourage you to listen to it after this one. In today’s episode, we focus on the trends you will see in 2024! If you find this episode useful, leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to give us that feedback, too. Without further ado, let’s jump right into it.
          • The rise of original content
          
          

          The rise of original content in sports has been a significant trend in the last couple of years. According to FrontOffice Sports, the live sports hiatus during the 2020 pandemic might be one of the most pivotal moments in the history of streaming and subscription video on demand (SVOD). The success of Michael Jordan’s Last Dance and Netflix’s Formula 1 “Drive to Survive” are examples of how sports content has become a core element of the content strategy of subscription video-on-demand providers. As competition stiffens, companies are looking for better differentiation strategies, and sports content is proving to be a reliable measure to influence consumer behaviour. So, if you are a sports organisation, you might want to think about creating compelling original content to attract more global fans and to tell the story of why your organisation is different. 

          • More partnerships with VOD OTT platforms such as Netflix, prime and Apple TV
          
          

          This trend ties back to the first one. As the appetite for original content increases, so will partnerships between sports organisations and video-on-demand OTT platforms. For example, more sports rights are moving to streaming services (e.g., NFL Thursday Night exclusively on Amazon Prime). Therefore, Leagues and clubs/teams must create new digital and DTC products and services that complement traditional broadcasting revenue. This can be done through creating your own platforms or partnering with already existing ones. 

          • Growth of the Asian Market and continued acceleration of Saudi
          
          

          In 2024, we can expect to see much growth in Asian Sports marketing, including West Asia, that is, The Middle East. For example, in November 2023, last month The Sino-Singapore International Sports Industry Fund, a joint venture between China National Sports Group and Singapore’s White Group, which aims to accelerate the development of the sports industry in China and beyond, was signed. When it comes to the Middle East, according to a survey by PWC, while respondents expect the annual growth rate of the global sports market to slow to 3.3% over the next three to five years, respondents, in contrast, expect the Middle East to grow by 8.7% over the same period.

          • Women’s Sports to reach $1bn valuation quicker than first predicted
          
          

          Deloitte predicts that women’s elite sports will generate global revenues of US$1.28 billion in 2024 (£1.02 billion). This is the first time that annual global revenues for women’s sport will have surpassed US$1 billion. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago. The two most valuable women’s sports are projected to be football (US$555 million, 43 per cent) and basketball (US$354 million, 28 per cent), while the largest geographical markets in 2024 are forecast to be North America (US$670 million, 52 per cent) and Europe (US$181 million, 14 per cent). 

          • African sports on the growth
          
          

          According to PwC’s Global Sports Survey 2023, Africa is expected to grow 8% over the next 3-5 years. Africa's Sports Economy: Current Context, Challenges and Opportunities report explains that Africa’s expected sports business growth is driven by a...]]>Last week, we discussed the sports trends you should leave in 2023. If you haven’t heard that episode yet, we encourage you to listen to it after this one. In today’s episode, we focus on the trends you will see in 2024! If you find this episode useful, leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to give us that feedback, too. Without further ado, let’s jump right into it.

          • The rise of original content
          
          

          The rise of original content in sports has been a significant trend in the last couple of years. According to FrontOffice Sports, the live sports hiatus during the 2020 pandemic might be one of the most pivotal moments in the history of streaming and subscription video on demand (SVOD). The success of Michael Jordan’s Last Dance and Netflix’s Formula 1 “Drive to Survive” are examples of how sports content has become a core element of the content strategy of subscription video-on-demand providers. As competition stiffens, companies are looking for better differentiation strategies, and sports content is proving to be a reliable measure to influence consumer behaviour. So, if you are a sports organisation, you might want to think about creating compelling original content to attract more global fans and to tell the story of why your organisation is different. 

          • More partnerships with VOD OTT platforms such as Netflix, prime and Apple TV
          
          

          This trend ties back to the first one. As the appetite for original content increases, so will partnerships between sports organisations and video-on-demand OTT platforms. For example, more sports rights are moving to streaming services (e.g., NFL Thursday Night exclusively on Amazon Prime). Therefore, Leagues and clubs/teams must create new digital and DTC products and services that complement traditional broadcasting revenue. This can be done through creating your own platforms or partnering with already existing ones. 

          • Growth of the Asian Market and continued acceleration of Saudi
          
          

          In 2024, we can expect to see much growth in Asian Sports marketing, including West Asia, that is, The Middle East. For example, in November 2023, last month The Sino-Singapore International Sports Industry Fund, a joint venture between China National Sports Group and Singapore’s White Group, which aims to accelerate the development of the sports industry in China and beyond, was signed. When it comes to the Middle East, according to a survey by PWC, while respondents expect the annual growth rate of the global sports market to slow to 3.3% over the next three to five years, respondents, in contrast, expect the Middle East to grow by 8.7% over the same period.

          • Women’s Sports to reach $1bn valuation quicker than first predicted
          
          

          Deloitte predicts that women’s elite sports will generate global revenues of US$1.28 billion in 2024 (£1.02 billion). This is the first time that annual global revenues for women’s sport will have surpassed US$1 billion. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago. The two most valuable women’s sports are projected to be football (US$555 million, 43 per cent) and basketball (US$354 million, 28 per cent), while the largest geographical markets in 2024 are forecast to be North America (US$670 million, 52 per cent) and Europe (US$181 million, 14 per cent). 

          • African sports on the growth
          
          

          According to PwC’s Global Sports Survey 2023, Africa is expected to grow 8% over the next 3-5 years. Africa's Sports Economy: Current Context, Challenges and Opportunities report explains that Africa’s expected sports business growth is driven by a young population and the emergence of globally successful athletes in several sports, including football, basketball, and boxing, with over 500 African players are currently contracted across eleven prominent European leagues, according to KPMG data. According to the African Development Bank, the increased appetite for African talent also motivates African entrepreneurs to create systems and initiatives that monetize the sports industry.

          • Tik Tok move into sports
          
          

          Did you know that 59% of  TikTok Users globally say they’ve become more interested in watching sports as a result of seeing TikTok videos?  And that a whopping 71% agree that inclusivity and representation in sports is essential. According to TikTok’s What’s Next: Sports Trend Report, one of the two trend forces driving sports culture on TikTok is sending entertainment into overtime. The report asserts that what is happening today is that traditional sports entertainment often starts and ends on the game day itself. What’s next?

          On TikTok, sports entertainment now has the power to last long after the final whistle, thanks to everyday creators sharing more accessible, collaborative, and dynamic sports content. From hyper-engaging fan edits to reaction videos, audiences now stay engaged with sports entertainment all year long. This is all according to TikTok. So, in 2024, expect to see more sports content and engagement on TikTok, such as fan edits and reaction videos.

          • Technology will continue to transform the sports industry
          
          

          In last week’s episode, we discussed the trends to leave in 2023, two of which were about technology. To reiterate last week’s message, the problem isn’t that sports organisations are investing in technology but rather that sometimes they do so in a way that threatens to destroy the trust their fans have in them. So yes, technology will continue to transform the industry for the better. And for the first time in history, the sports industry has the opportunity to be pioneers in technology. For example, the strong presence in SVOD platforms and TikTok bring new content formats to sport. Many APIs are being developed to synchronise content broadcasting, while others are developed to increase fan engagement and so forth.

          Thank you so much for tuning in to our sports trends you will see in 2024. Please let us know if there is any other trend you believe we should incorporate.

          ]]>884ab99a-daa5-4d76-a18f-99132c346609Tue, 02 Jan 2024 05:00:00 +010008:36falsefull210521052Data Talks#104 - 2023's Top 15 highlightsToday marks the last Tuesday of the year. To finish the year off with a bang, we thought we would go down memory lane and look at some of the biggest things to happen in ticketing, merchandising, sponsorship, social media and overall business performance. There was so much to talk about but so little time so we whittled down to only 15 highlights. Without further ado, let’s get right to it.
          1. The NFL remains the most valuable sports league in the world thanks to guaranteed television deals that could be worth more than $126 billion by 2033
          2. Women’s elite sports to generate more than $1 billion in revenue in 2024 breaking the billion-dollar barrier for the first time
          3. Most expensive season ticket in the Premier League in 2023/24 could be found at Fulham, with tickets in the Riverside Stand costing up to 3,000 British pounds. Meanwhile, the most expensive season ticket at Sheffield United cost 491 British pounds, or around 26 British pounds per game. 
          4. Two of the top five Wikipedia articles of the year are the 2023 Cricket World Cup, and the Indian Premier League, placing third and fourth respectively, beating out the films Oppenheimer and Barbie and even Taylor Swift. If you are wondering which articles took the first two top sports, that would be ChatGPT and Deaths in 2023. 
          5. Most watched sports content on Netflix? Formula 1: Drive to Survive: Season 5 with a whopping 90 million hours watched.
          6. A new women’s sports attendance record was set in 2023: In a space dominated by women’s football, the Nebraska v Nebraska-Omaha volleyball game set a new women’s sports attendance record with just over 92,003 packed into Memorial Stadium. This record was previously held by the FC Barcelona v Wolfsburg game which saw a then record attendance of 91,648
          7. Sam Kerr was the number one searched Australian in 2023
          8. Both the England women’s national football team and the netball team made it to the final of a major tournament on foreign soil for the first time in 2023. However despite losing out on the titles for the FIFA Women’s World Cup 2023 and the Netball World Cup 2023, both teams set new records for England Sport.
          9. Team sponsorship revenue for US major pro sports leagues Today marks the last Tuesday of the year. To finish the year off with a bang, we thought we would go down memory lane and look at some of the biggest things to happen in ticketing, merchandising, sponsorship, social media and overall business performance. There was so much to talk about but so little time so we whittled down to only 15 highlights. Without further ado, let’s get right to it.
             1. The NFL remains the most valuable sports league in the world thanks to guaranteed television deals that could be worth more than $126 billion by 2033
             2. Women’s elite sports to generate more than $1 billion in revenue in 2024 breaking the billion-dollar barrier for the first time
             3. Most expensive season ticket in the Premier League in 2023/24 could be found at Fulham, with tickets in the Riverside Stand costing up to 3,000 British pounds. Meanwhile, the most expensive season ticket at Sheffield United cost 491 British pounds, or around 26 British pounds per game. 
             4. Two of the top five Wikipedia articles of the year are the 2023 Cricket World Cup, and the Indian Premier League, placing third and fourth respectively, beating out the films Oppenheimer and Barbie and even Taylor Swift. If you are wondering which articles took the first two top sports, that would be ChatGPT and Deaths in 2023. 
             5. Most watched sports content on Netflix? Formula 1: Drive to Survive: Season 5 with a whopping 90 million hours watched.
             6. A new women’s sports attendance record was set in 2023: In a space dominated by women’s football, the Nebraska v Nebraska-Omaha volleyball game set a new women’s sports attendance record with just over 92,003 packed into Memorial Stadium. This record was previously held by the FC Barcelona v Wolfsburg game which saw a then record attendance of 91,648
             7. Sam Kerr was the number one searched Australian in 2023
             8. Both the England women’s national football team and the netball team made it to the final of a major tournament on foreign soil for the first time in 2023. However despite losing out on the titles for the FIFA Women’s World Cup 2023 and the Netball World Cup 2023, both teams set new records for England Sport.
             9. Team sponsorship revenue for US major pro sports leagues soared 17.5% to more than $6.7B combined.
             10. When it comes to Athletes as Influencers, the top two properties are European Football and Major League Soccers with Lionel Messia and Cristiano Ronaldo accounting for more than 25% of all athletebranded social engagement.
             11. Speaking of influencers, Prime Hydration , created by influencers Logan Paul and KSI, moved into sports sponsorship with sponsorship or digital media deals with 40 properties, most notably as the Official Sports Drink of UFC, and FC Barcelona’s Official Hydration Partner.
             12. Another notable figure Kim Kardashian’s SKIM was named official underwear partner of the NBA, WNBA and USA Basketball.
             13. Two Ballon d’Or winners, Alexia Putellas and Aitana Bonmatí, are selling more shirts than most male footballers at FC Barcelona. In fact only three footballers from Barcelona's first men’s team sell more shirts than Putellas and Bonmati.
             14. The top 7 athletes with the most NIL deals are female. 
             15. Top Female Sports Leagues in the world Ranked by the number of sponsorship deals are WNBA, Women’s Liga MX and  the NWSL
             
             

             
             

             That was our list of 15 global sports business highlights of 2023. I have been host Lorraine Moalosi. Thank you so much for joining us for the end of our epic season 2 of the SPorts CDP Crash Course. See you next week for season 3. Until then, have yourself a happy new year!

             
             

             
             

             ]]>d6e5e3bd-7655-4250-aa4d-93f47e359487Tue, 26 Dec 2023 05:00:00 +010006:10falsefull210421042Data Talks#103 The sponsor - athlete relationship - Karen RamirezEver heard of the Five-A-side Approach to Athlete/Sponsorship relationships?

             In this episode, Karen Ramirez, the founder of Sporting Sheroes, talks about the relationship between athletes and sponsors. She shares five straightforward tips for both athletes and sponsors to ensure a smooth and successful partnership. Karen emphasizes the importance of professionalism, clear communication, and mutual respect. As the year ends, she encourages listeners to set goals for the next sporting year and supports those considering sponsorship.

             Tune in for practical advice on building positive connections in the world of sports.

             
             

             ]]>Ever heard of the Five-A-side Approach to Athlete/Sponsorship relationships?

             In this episode, Karen Ramirez, the founder of Sporting Sheroes, talks about the relationship between athletes and sponsors. She shares five straightforward tips for both athletes and sponsors to ensure a smooth and successful partnership. Karen emphasizes the importance of professionalism, clear communication, and mutual respect. As the year ends, she encourages listeners to set goals for the next sporting year and supports those considering sponsorship.

             Tune in for practical advice on building positive connections in the world of sports.

             
             

             ]]>b6c89e8e-530b-4e43-b93b-f70f15699a09Tue, 19 Dec 2023 05:00:00 +010009:50falsefull210321032Data Talks#102 Rajesh D'Souza - How AI is transforming the sports industryIn this episode, we dive into the dynamic intersection of sports, AI, and data with Rajesh Dusouza, the Business Development Director at Data Sports Group. With over 20 years of experience in the sports industry, Rajesh shares insights into the transformative role of AI and data technologies, shedding light on their impact on player development, fan engagement, and overall sports management.

             Rajesh emphasizes the democratization of AI tools, making them accessible to non-technical professionals, and shares success stories of clubs leveraging gamification and moment marketing for increased fan interaction and sponsor engagement. Looking ahead, Rajesh predicts significant advancements in adopting AI and data-driven technologies in the sports industry, with smart stadiums and enhanced fan experiences leading the way. 

             ]]>In this episode, we dive into the dynamic intersection of sports, AI, and data with Rajesh Dusouza, the Business Development Director at Data Sports Group. With over 20 years of experience in the sports industry, Rajesh shares insights into the transformative role of AI and data technologies, shedding light on their impact on player development, fan engagement, and overall sports management.

             Rajesh emphasizes the democratization of AI tools, making them accessible to non-technical professionals, and shares success stories of clubs leveraging gamification and moment marketing for increased fan interaction and sponsor engagement. Looking ahead, Rajesh predicts significant advancements in adopting AI and data-driven technologies in the sports industry, with smart stadiums and enhanced fan experiences leading the way. 

             ]]>347e86ba-9d96-4748-8b74-1823c0308247Tue, 12 Dec 2023 05:00:00 +010025:23falsefull210221022Data Talks#101 Sports trends that need to stay in 2023We are officially in the last month of 2023. In anticipation of a new season, 2024, today on the podcast, we will be focusing on Sports Trends to leave in 2023. Every year, new practices, technologies and so on are introduced. While some are here to stay because they provide sports organisations and the communities they operate in a lot of value, others should be retired to never be seen again in 2024. And that is what we will be focusing on in this episode. If you find this helpful episode, remember to leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to give us that feedback, too.

             But without further ado, here are sports trends to leave in 2023:

             1. Jumping on trends too quickly

             NFTs and Crypto Curriencies have been one of the biggest trends of 2022 and 2023. Although we advocate for embracing new technologies, this should be done with caution. According to the BBC, Major League Baseball, Formula 1, Mercedes-Benz and Cristiano Ronaldo are all facing class action lawsuits over their promotion of failed crypto-exchange FTX. Although we do not know the ins and outs of what went wrong, we know that sports is a game of trust. Fans trust their favourite leagues and athletes and as such, with great power comes great responsibilities. So take your time when working with new technologies. Do your due diligence. Look at the long term impact and not just at the short term rewards.

             A perfect example of how to proceed with new technologies is how FC Barcelona rejected higher bids from cryptocurrency sponsors and settled for a lower offer from Spotify as a shirt and stadium sponsor. According to Leader Insights, The club has reasons to want to distance itself from cryptocurrency platforms. The club had previously had to cancel an NFT deal with Ownix shortly after announcing it due to crypto fraud allegations involving someone who helped arrange the deal.

             
             

             2. Not managing expectations when trying new technologies

             Remember the Metaverse and the promised enhanced fan engaged, according to Robots.net despite the initial excitement and hype surrounding the metaverse, it has largely failed to live up to its lofty expectations. CoinDesk write that 

             The Metaverse Is Struggling to Hold Onto Users and Sports Could Fix That. Although the industry has an opportunity to be pioneers in this technology, something that is rarely associated with the industry, when experimenting with new things, it’s always great to start with a small group and then take it from there. This way, you can save on resources while being innovative.

             
             

             3. Making women’s sports an afterthought

             There are still clubs who udnerfund their women’s teams and just copy men’s clubs’ strategies in their approach to their women’s clubs. Some clubs even allocate whatever is left over from the budget to the women’s side instead of budgeting according to the needs of the team. This trend needs to stop in 2023. The numbers show that women’s sports is a great investment opportunity so clubs should treat them as such. And women’s teams are very much supported by society especially the younger generation so le’t not make them an afterthought.

             
             

             4. Giving away too many free tickets to women’s games

             Women’s sports teams often give away a lot of tickets. This is great because it increases accessibility which men’s sports don’t often have, especially at the top leagues. However, there should be a balance. If women’s sports organisations cannot sustain themselves due to low revenue, this puts the entire industry at a danger of perpetuating the status quo that says, women’s sports aren’t worthy becuase they don’t make much money. So let’s find the balance between tickets given away and tickets sold.

             
             

             If you want to find out more on the trends that you should be following in 2024, make sure to listen to our podcast episode next week. 

             ]]>We are officially in the last month of 2023. In anticipation of a new season, 2024, today on the podcast, we will be focusing on Sports Trends to leave in 2023. Every year, new practices, technologies and so on are introduced. While some are here to stay because they provide sports organisations and the communities they operate in a lot of value, others should be retired to never be seen again in 2024. And that is what we will be focusing on in this episode. If you find this helpful episode, remember to leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to give us that feedback, too.

             But without further ado, here are sports trends to leave in 2023:

             1. Jumping on trends too quickly

             NFTs and Crypto Curriencies have been one of the biggest trends of 2022 and 2023. Although we advocate for embracing new technologies, this should be done with caution. According to the BBC, Major League Baseball, Formula 1, Mercedes-Benz and Cristiano Ronaldo are all facing class action lawsuits over their promotion of failed crypto-exchange FTX. Although we do not know the ins and outs of what went wrong, we know that sports is a game of trust. Fans trust their favourite leagues and athletes and as such, with great power comes great responsibilities. So take your time when working with new technologies. Do your due diligence. Look at the long term impact and not just at the short term rewards.

             A perfect example of how to proceed with new technologies is how FC Barcelona rejected higher bids from cryptocurrency sponsors and settled for a lower offer from Spotify as a shirt and stadium sponsor. According to Leader Insights, The club has reasons to want to distance itself from cryptocurrency platforms. The club had previously had to cancel an NFT deal with Ownix shortly after announcing it due to crypto fraud allegations involving someone who helped arrange the deal.

             
             

             2. Not managing expectations when trying new technologies

             Remember the Metaverse and the promised enhanced fan engaged, according to Robots.net despite the initial excitement and hype surrounding the metaverse, it has largely failed to live up to its lofty expectations. CoinDesk write that 

             The Metaverse Is Struggling to Hold Onto Users and Sports Could Fix That. Although the industry has an opportunity to be pioneers in this technology, something that is rarely associated with the industry, when experimenting with new things, it’s always great to start with a small group and then take it from there. This way, you can save on resources while being innovative.

             
             

             3. Making women’s sports an afterthought

             There are still clubs who udnerfund their women’s teams and just copy men’s clubs’ strategies in their approach to their women’s clubs. Some clubs even allocate whatever is left over from the budget to the women’s side instead of budgeting according to the needs of the team. This trend needs to stop in 2023. The numbers show that women’s sports is a great investment opportunity so clubs should treat them as such. And women’s teams are very much supported by society especially the younger generation so le’t not make them an afterthought.

             
             

             4. Giving away too many free tickets to women’s games

             Women’s sports teams often give away a lot of tickets. This is great because it increases accessibility which men’s sports don’t often have, especially at the top leagues. However, there should be a balance. If women’s sports organisations cannot sustain themselves due to low revenue, this puts the entire industry at a danger of perpetuating the status quo that says, women’s sports aren’t worthy becuase they don’t make much money. So let’s find the balance between tickets given away and tickets sold.

             
             

             If you want to find out more on the trends that you should be following in 2024, make sure to listen to our podcast episode next week. 

             ]]>9bcd97bf-7804-4490-980d-0e35d9f0f9d2Tue, 05 Dec 2023 05:00:00 +010005:50falsefull210121012Data Talks#100 Milestone celebration with Lorraine MoalosiWelcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but spotlight is on a remarkable individual who’s been the heartbeat of our podcast journey—Lorraine Moalosi.

             Lorraine is more than just a name; she’s the soul of our podcast. Her dedication is unmatched, and her leadership in Communications and PR at Data Talks has been instrumental in shaping our narrative. As the mastermind behind Data Talks’ “Women in Sports: Beyond the Hashtag” initiative, she is a beacon for positive change and inclusion in the sports data realm. And for our loyal listeners, she’s the voice that guided you through the captivating journey of 99 Sports CDP Crash Course episodes.

             So, here’s to Lorraine Moalosi, the driving force behind our podcast and a true champion of progress. Join us as we delve into her insights, celebrate the journey so far, and anticipate the exciting road ahead. This 100th episode is not just a milestone—it’s a testament to the power of passion, dedication, and the incredible stories that shape our sports data narrative.

             ]]>Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but spotlight is on a remarkable individual who’s been the heartbeat of our podcast journey—Lorraine Moalosi.

             Lorraine is more than just a name; she’s the soul of our podcast. Her dedication is unmatched, and her leadership in Communications and PR at Data Talks has been instrumental in shaping our narrative. As the mastermind behind Data Talks’ “Women in Sports: Beyond the Hashtag” initiative, she is a beacon for positive change and inclusion in the sports data realm. And for our loyal listeners, she’s the voice that guided you through the captivating journey of 99 Sports CDP Crash Course episodes.

             So, here’s to Lorraine Moalosi, the driving force behind our podcast and a true champion of progress. Join us as we delve into her insights, celebrate the journey so far, and anticipate the exciting road ahead. This 100th episode is not just a milestone—it’s a testament to the power of passion, dedication, and the incredible stories that shape our sports data narrative.

             ]]>885f3d1e-aeac-453c-9d59-80dc93b743baTue, 28 Nov 2023 05:00:00 +010055:22falsefull210021002Data Talks#99 The journey of women’s rugby - Karen RamirezJoin Karen Ramirez in this month’s podcast as she talks about the exciting rise of women’s rugby. From university teams to the Allianz Premiership Women’s Rugby Club tournament launch, Karen explores the game’s journey, emphasizing its impact on communities and players.

             As we look forward to major tournaments like the Women’s Six Nations Championship and the Women’s Rugby World Cup, Karen highlights how women’s rugby breaks away from its elitist image and makes a positive difference. She shares inspiring stories of trailblazers like Maggie Alphonsi and Zainab Alema, showcasing the game’s diversity and inclusivity.

             Tune in to learn how women’s rugby is not just a game but a force for positive change on and off the field!

             ]]>Join Karen Ramirez in this month’s podcast as she talks about the exciting rise of women’s rugby. From university teams to the Allianz Premiership Women’s Rugby Club tournament launch, Karen explores the game’s journey, emphasizing its impact on communities and players.

             As we look forward to major tournaments like the Women’s Six Nations Championship and the Women’s Rugby World Cup, Karen highlights how women’s rugby breaks away from its elitist image and makes a positive difference. She shares inspiring stories of trailblazers like Maggie Alphonsi and Zainab Alema, showcasing the game’s diversity and inclusivity.

             Tune in to learn how women’s rugby is not just a game but a force for positive change on and off the field!

             ]]>23f2fa91-e15e-4c38-b64a-77c1d07adf62Tue, 21 Nov 2023 05:00:00 +010007:16falsefull2992992Data Talks#98 Nancy Hensley: How AI transforms sports industryIn this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury 13. This revolutionary ownership group focuses on acquiring majority stakes in women’s football teams across Europe and Latin America. Nancy shares her journey into the sports industry, emphasizing the transformative potential of AI in reshaping how sports are consumed.

             The discussion explores Mercury 13’s mission to challenge the ownership paradigm in women’s football, advocating for sustainability and profitability. Nancy underscores her commitment to empowering female athletes through data and analytics, promoting a player-centric approach.

             For more insights and to connect with Nancy, check out her profiles on LinkedIn, and Twitter.

             ]]>In this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury 13. This revolutionary ownership group focuses on acquiring majority stakes in women’s football teams across Europe and Latin America. Nancy shares her journey into the sports industry, emphasizing the transformative potential of AI in reshaping how sports are consumed.

             The discussion explores Mercury 13’s mission to challenge the ownership paradigm in women’s football, advocating for sustainability and profitability. Nancy underscores her commitment to empowering female athletes through data and analytics, promoting a player-centric approach.

             For more insights and to connect with Nancy, check out her profiles on LinkedIn, and Twitter.

             ]]>42c560d2-01db-4b7d-8941-8524e64228d5Tue, 14 Nov 2023 05:00:00 +010031:53falsefull2982982Data Talks#97 Ten common mistakes that clubs make when developing their sports marketing campaignsMost clubs overcomplicate the process of creating effective sports marketing campaigns while others oversimplify this. Finding the right balance can be a complex task, and mistakes can happen. In this episode we discuss ten common mistakes that clubs may make when developing their sports marketing campaigns:

             One, some lack clear Objectives: Failing to establish specific and measurable objectives for the marketing campaign can lead to aimless efforts and difficulty in evaluating success. For example for your next campaign, are you focusing more on increasing attendance first and foremost or are you interested in increasing revenue? While these objectives are not mutually exclusive, for some clubs, particularly smaller clubs or women’s clubs who are still developing their audience, it can sometimes be a choice between the two. So before you start your next campaign, think through your objectives and the order in which you will prioritse them.

             Something to keep in mind also is to avoid an overemphasis on Sales: Putting too much focus on direct sales or promotional offers in every campaign can lead to fan fatigue and reduce the authenticity of the marketing efforts. This is a common mistake that clubs make.

             Another common mistake that clubs make is neglecting the target audience: Not understanding the preferences, demographics, and behaviors of the target audience can result in campaigns that do not resonate or connect with fans. This mistake usually arises from another mistake - Ignoring Data and Analytics: Failing to use data and analytics to inform decisions and measure campaign performance can result in missed opportunities for optimization. No matter how small your club is, you can still use data to inform all your decisions when it comes to creating campaigns. Check out our platform demo in the description below to see how this can look.

             Neglecting Fan Feedback: Failing to consider and address fan feedback and suggestions can result in missed opportunities for improvement and fan engagement. Fan feedback can be a whole host of activities. For example, a drop in attendance or purchases is one of the biggest feedback possible. And if there is a tendency towards a drop or an increase in purchases at a certain time of the sports cyle or whenever your club is playing in a specific location, that is all the feedback you need to know that you need to make a change.

             Another common mistake that clubs making when sending out campaigns is

             Poor Timing: Launching marketing campaigns at the wrong time can cause them to go unnoticed or overshadowed by other events and promotions. This mistake is made worse by Insufficient Creative Content: Inadequate or uninspiring creative content can fail to capture the attention and interest of the target audience. For example, if you are facing relegation, it is not enough to send out your next campaign with please buy tickets for the next game. You have to use effective storytelling techniques to appeal to your fans.

             In sum, to create successful sports marketing campaigns, clubs should set clear campaign objectives, avoid an overemphasis on sales, understand their supporters, through the use of data, and take on fan feedback. Avoiding these common mistakes can help clubs better connect with their fans and achieve their marketing goals.

             
             

             ]]>Most clubs overcomplicate the process of creating effective sports marketing campaigns while others oversimplify this. Finding the right balance can be a complex task, and mistakes can happen. In this episode we discuss ten common mistakes that clubs may make when developing their sports marketing campaigns:

             One, some lack clear Objectives: Failing to establish specific and measurable objectives for the marketing campaign can lead to aimless efforts and difficulty in evaluating success. For example for your next campaign, are you focusing more on increasing attendance first and foremost or are you interested in increasing revenue? While these objectives are not mutually exclusive, for some clubs, particularly smaller clubs or women’s clubs who are still developing their audience, it can sometimes be a choice between the two. So before you start your next campaign, think through your objectives and the order in which you will prioritse them.

             Something to keep in mind also is to avoid an overemphasis on Sales: Putting too much focus on direct sales or promotional offers in every campaign can lead to fan fatigue and reduce the authenticity of the marketing efforts. This is a common mistake that clubs make.

             Another common mistake that clubs make is neglecting the target audience: Not understanding the preferences, demographics, and behaviors of the target audience can result in campaigns that do not resonate or connect with fans. This mistake usually arises from another mistake - Ignoring Data and Analytics: Failing to use data and analytics to inform decisions and measure campaign performance can result in missed opportunities for optimization. No matter how small your club is, you can still use data to inform all your decisions when it comes to creating campaigns. Check out our platform demo in the description below to see how this can look.

             Neglecting Fan Feedback: Failing to consider and address fan feedback and suggestions can result in missed opportunities for improvement and fan engagement. Fan feedback can be a whole host of activities. For example, a drop in attendance or purchases is one of the biggest feedback possible. And if there is a tendency towards a drop or an increase in purchases at a certain time of the sports cyle or whenever your club is playing in a specific location, that is all the feedback you need to know that you need to make a change.

             Another common mistake that clubs making when sending out campaigns is

             Poor Timing: Launching marketing campaigns at the wrong time can cause them to go unnoticed or overshadowed by other events and promotions. This mistake is made worse by Insufficient Creative Content: Inadequate or uninspiring creative content can fail to capture the attention and interest of the target audience. For example, if you are facing relegation, it is not enough to send out your next campaign with please buy tickets for the next game. You have to use effective storytelling techniques to appeal to your fans.

             In sum, to create successful sports marketing campaigns, clubs should set clear campaign objectives, avoid an overemphasis on sales, understand their supporters, through the use of data, and take on fan feedback. Avoiding these common mistakes can help clubs better connect with their fans and achieve their marketing goals.

             
             

             ]]>d5dafeb3-a6cc-4851-9638-96b2076aef2fTue, 07 Nov 2023 05:00:00 +010004:32falsefull2972972Data Talks#96 Marketing the game: Fans just want to be seenDid you know that for some sports fans being identified with their favorite team is more important than being identified with their work and social groups, and as important to them as being identified with their religion? Sports provide a sense of belonging and identity for fans who get to experience the highs and lows of the teams winning or losing together. Sports fans are known for their intense loyalty. But I am sure you already know all this of you are working in the sports industry.

             But did you know that according to a study conducted by Nielsen’s Sports, almost 40% of fans believe that male sports is money-driven. So, there is a disillusionment of sorts taking place. That is why in today’s episode we are focusing on the topic, “Fans just want to be seen” and we have a perfect example case of this.

             
             

             Recently, one of our customers launched a campaign using our platform. The campaign was simply about thanking the fans for their continued support. See, this particular club had broken a lot of records, and they fully understood that this could not have been possible without the fans, and they wanted the fans to know that they knew this and appreciated it. There were no. “buy tickets now” or “buy merch here” CTAs. Just thank you. And do you know what happened next?

             
             

             The club’s fans made six figures worth of purchases, of which a total of 89% was membership renewal. This campaign was the club’s biggest campaign in revenue created since starting to work with us. The moral of the story - fans just want to be seen.

             
             

             So, how can you ensure that your club’s fans are seen and acknowledged?

             
             

             Firstly, give credit where credit is due, just like in the example case we just looked at. Send out thank you campaigns. And get specific. Saying thank you for your support and then slapping someone’s name in the campaign might seem disingenuous. So, specify the moments in which your fans' support was crucial. E.g. maybe you recently won or lost the playoffs and got relegated to a lower league, thank the fans for being there and communicate the significance of their support.

             
             

             Secondly, send out the right offers to the right segments. For example, if you have a membership scheme, why not create exclusive content, discounts and perks that you know your members will appreciate. For non-members, why not tell them a bit about the club and offer them experiences such as meet and greets so that they can become members. Remember, fans don’t want to be used for their money, they want to be seen.

             
             

             Thirdly, stay consistent and transparent. Maintain consistent and transparent communication with fans regarding team decisions, policies, and changes. Even if the news is not positive, honesty and transparency can build trust. Trust is crucial to any relationship, and the fan/club relationship is no exception.

             
             

             Most importantly, remember to maintain an emotional connection with your fans. That is the key to increased loyalty. An emotional connection with fans has many benefits. For example, Emotionally engaged fans are more likely to be actively involved in supporting the team. They attend games, buy merchandise, and share their passion with others, contributing to the club's success both on and off the field. When fans have positive emotional experiences with a club, they are more likely to share their experiences with others. Word-of-mouth marketing and positive testimonials can attract new fans and customers. And finally, clubs with emotionally connected fan bases are more likely to experience long-term success. This is because fan loyalty and engagement are valuable assets that contribute to sustained growth and prosperity.

             
             

             
             

             ]]>Did you know that for some sports fans being identified with their favorite team is more important than being identified with their work and social groups, and as important to them as being identified with their religion? Sports provide a sense of belonging and identity for fans who get to experience the highs and lows of the teams winning or losing together. Sports fans are known for their intense loyalty. But I am sure you already know all this of you are working in the sports industry.

             But did you know that according to a study conducted by Nielsen’s Sports, almost 40% of fans believe that male sports is money-driven. So, there is a disillusionment of sorts taking place. That is why in today’s episode we are focusing on the topic, “Fans just want to be seen” and we have a perfect example case of this.

             
             

             Recently, one of our customers launched a campaign using our platform. The campaign was simply about thanking the fans for their continued support. See, this particular club had broken a lot of records, and they fully understood that this could not have been possible without the fans, and they wanted the fans to know that they knew this and appreciated it. There were no. “buy tickets now” or “buy merch here” CTAs. Just thank you. And do you know what happened next?

             
             

             The club’s fans made six figures worth of purchases, of which a total of 89% was membership renewal. This campaign was the club’s biggest campaign in revenue created since starting to work with us. The moral of the story - fans just want to be seen.

             
             

             So, how can you ensure that your club’s fans are seen and acknowledged?

             
             

             Firstly, give credit where credit is due, just like in the example case we just looked at. Send out thank you campaigns. And get specific. Saying thank you for your support and then slapping someone’s name in the campaign might seem disingenuous. So, specify the moments in which your fans' support was crucial. E.g. maybe you recently won or lost the playoffs and got relegated to a lower league, thank the fans for being there and communicate the significance of their support.

             
             

             Secondly, send out the right offers to the right segments. For example, if you have a membership scheme, why not create exclusive content, discounts and perks that you know your members will appreciate. For non-members, why not tell them a bit about the club and offer them experiences such as meet and greets so that they can become members. Remember, fans don’t want to be used for their money, they want to be seen.

             
             

             Thirdly, stay consistent and transparent. Maintain consistent and transparent communication with fans regarding team decisions, policies, and changes. Even if the news is not positive, honesty and transparency can build trust. Trust is crucial to any relationship, and the fan/club relationship is no exception.

             
             

             Most importantly, remember to maintain an emotional connection with your fans. That is the key to increased loyalty. An emotional connection with fans has many benefits. For example, Emotionally engaged fans are more likely to be actively involved in supporting the team. They attend games, buy merchandise, and share their passion with others, contributing to the club's success both on and off the field. When fans have positive emotional experiences with a club, they are more likely to share their experiences with others. Word-of-mouth marketing and positive testimonials can attract new fans and customers. And finally, clubs with emotionally connected fan bases are more likely to experience long-term success. This is because fan loyalty and engagement are valuable assets that contribute to sustained growth and prosperity.

             
             

             
             

             ]]>3adbb267-2640-42c6-9381-190e84a419e8Tue, 31 Oct 2023 05:00:00 +010004:42falsefull2962962Data Talks#95 In conversation with David Kiryo - The power of data in fan engagementIn this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports industry. David shares his experiences working with international clubs like PAOK FC, the Dolphins in Australia, Lewes FC in the UK, and Crvena Zvezda in Serbia, helping them achieve exceptional campaign results. He emphasizes the importance of fan engagement and how it goes beyond revenue generation.

             David discusses the power of Data Talks’ platform, which offers a 360-degree view of supporters, collecting data from various sources in one convenient place. He highlights the benefits of fan engagement strategies that build emotional connections with supporters. From simple giveaways to gamification and interactive campaigns, David explains how appealing to supporters’ emotions can create long-term loyalty and increased revenue.

             Join us in this engaging conversation as we discover the power of data, fan engagement, and how Data Talks is changing the game for sports clubs and organizations.

             ]]>In this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports industry. David shares his experiences working with international clubs like PAOK FC, the Dolphins in Australia, Lewes FC in the UK, and Crvena Zvezda in Serbia, helping them achieve exceptional campaign results. He emphasizes the importance of fan engagement and how it goes beyond revenue generation.

             David discusses the power of Data Talks’ platform, which offers a 360-degree view of supporters, collecting data from various sources in one convenient place. He highlights the benefits of fan engagement strategies that build emotional connections with supporters. From simple giveaways to gamification and interactive campaigns, David explains how appealing to supporters’ emotions can create long-term loyalty and increased revenue.

             Join us in this engaging conversation as we discover the power of data, fan engagement, and how Data Talks is changing the game for sports clubs and organizations.

             ]]>bd1a9120-4239-4b42-9860-9186d15f722eTue, 24 Oct 2023 05:00:00 +010029:26falsefull2952952Data Talks#94 Inside the sports industry with Karen Ramirez: The importance of coaching off the fieldIn this episode, Karen Ramirez, the founder of Sporting Sheores, returns as a guest host to focus on the vital role of coaching in sports, both on and off the field.

             We celebrate Simone Biles’ remarkable comeback, showcasing the importance of mental health in sports. We emphasize the need for athletes to prioritize mental well-being, mirroring the ebbs and flows of sports and life.

             Join us in recognizing the impact of coaching, resilience, and mental well-being in the world of sports. 

             ]]>In this episode, Karen Ramirez, the founder of Sporting Sheores, returns as a guest host to focus on the vital role of coaching in sports, both on and off the field.

             We celebrate Simone Biles’ remarkable comeback, showcasing the importance of mental health in sports. We emphasize the need for athletes to prioritize mental well-being, mirroring the ebbs and flows of sports and life.

             Join us in recognizing the impact of coaching, resilience, and mental well-being in the world of sports. 

             ]]>48f49c7f-1148-4471-bcaa-521ca7f9d431Tue, 17 Oct 2023 05:00:00 +010007:35falsefull2942942Data Talks#93 To give away free tickets or to monetise - That is the question for women's sports clubsIn this episode of "Marketing the Game," we dive into a pressing debate in women's sports: the impact of giving away free tickets.

             Explore the heartwarming pros, where free tickets can ignite a lifelong passion for the sport and create an electrifying atmosphere in the stadium. But we also navigate the financial reality, delving into concerns like revenue loss and the potential devaluation of the sport. Is there a middle ground that champions athletes, supports growth, and ensures financial sustainability without compromising perceived value?

             Tune in to explore the complexities and nuances of this important debate in women's sports. Join us as we weigh the options and discuss how to strike a balance that uplifts and empowers. Learn how we've assisted women's sports clubs in navigating this intricate landscape.

             To find out more, please contact Philip Nordfeldt for the DACH region, Alex Josimovic for APAC, and Palmer Foster for the UK to learn more and get your support.

             Transcript:

             Today we continue with our Marketing the Game series. we're exploring a topic that's been sparking debates across the nation – the pros and cons of women's sports clubs giving away free tickets. 

             Let's start with the heartwarming pros that can make you believe in the power of generosity. First and foremost, free tickets can be a game-changer for women's sports clubs. They can fill stadiums with passionate fans, creating an electric atmosphere that players thrive on. Imagine the joy on a young girl's face when she gets her hands on a free ticket. It's not just about that single match; it's about igniting a lifelong passion for the sport. And with this increase in accessibility in women’s sports comes greater exposure, and who doesn’t like greater exposure. 

             Increased fan attendance is not simply just a statistic; it's the beating heart of women's sports. These fans, new and old, become a part of something bigger, and that sense of belonging can be truly magical. And it is this magic that viewers behold in awe when watching the games on their TV screens or mobiles in the comfort of their homes. Never underestimate the power of a full stadium to transform a match from typical to phenomenal.

             But, as we delve into the cons, we must navigate the tricky waters of financial reality. One of the most pressing cons is revenue loss. Women's sports clubs, often struggling for financial support, can't afford to give away tickets without feeling the pinch both short term and long.

             Moreover, the issue of perceived value arises. When something is handed out for free, it may inadvertently imply that it has little worth. Can we afford to devalue the hard work and dedication of these athletes? While free tickets may attract larger crowds, they can lead to a lower perceived value of the sport. If something is free, does it mean it's not worth paying for? Furthermore, sponsorship impacts can be a real concern. Sponsors invest in sports for visibility, and if the stands are full of free ticket holders, the value of that visibility can dwindle. 

             However, before we make our final call, let's reflect on the emotional aspect of this debate. Can we truly quantify the impact of inspiring the next generation of female athletes? When young eyes light up at the sight of their idols, it's a moment of pure inspiration. And what about fan engagement? The heart of any sport is its fans, and inviting more people into the fold can strengthen the bond between players and supporters. 

             But here's the argument: rather than giving away tickets, why not find a balance? Women's sports deserve to...]]>In this episode of "Marketing the Game," we dive into a pressing debate in women's sports: the impact of giving away free tickets.

             Explore the heartwarming pros, where free tickets can ignite a lifelong passion for the sport and create an electrifying atmosphere in the stadium. But we also navigate the financial reality, delving into concerns like revenue loss and the potential devaluation of the sport. Is there a middle ground that champions athletes, supports growth, and ensures financial sustainability without compromising perceived value?

             Tune in to explore the complexities and nuances of this important debate in women's sports. Join us as we weigh the options and discuss how to strike a balance that uplifts and empowers. Learn how we've assisted women's sports clubs in navigating this intricate landscape.

             To find out more, please contact Philip Nordfeldt for the DACH region, Alex Josimovic for APAC, and Palmer Foster for the UK to learn more and get your support.

             Transcript:

             Today we continue with our Marketing the Game series. we're exploring a topic that's been sparking debates across the nation – the pros and cons of women's sports clubs giving away free tickets. 

             Let's start with the heartwarming pros that can make you believe in the power of generosity. First and foremost, free tickets can be a game-changer for women's sports clubs. They can fill stadiums with passionate fans, creating an electric atmosphere that players thrive on. Imagine the joy on a young girl's face when she gets her hands on a free ticket. It's not just about that single match; it's about igniting a lifelong passion for the sport. And with this increase in accessibility in women’s sports comes greater exposure, and who doesn’t like greater exposure. 

             Increased fan attendance is not simply just a statistic; it's the beating heart of women's sports. These fans, new and old, become a part of something bigger, and that sense of belonging can be truly magical. And it is this magic that viewers behold in awe when watching the games on their TV screens or mobiles in the comfort of their homes. Never underestimate the power of a full stadium to transform a match from typical to phenomenal.

             But, as we delve into the cons, we must navigate the tricky waters of financial reality. One of the most pressing cons is revenue loss. Women's sports clubs, often struggling for financial support, can't afford to give away tickets without feeling the pinch both short term and long.

             Moreover, the issue of perceived value arises. When something is handed out for free, it may inadvertently imply that it has little worth. Can we afford to devalue the hard work and dedication of these athletes? While free tickets may attract larger crowds, they can lead to a lower perceived value of the sport. If something is free, does it mean it's not worth paying for? Furthermore, sponsorship impacts can be a real concern. Sponsors invest in sports for visibility, and if the stands are full of free ticket holders, the value of that visibility can dwindle. 

             However, before we make our final call, let's reflect on the emotional aspect of this debate. Can we truly quantify the impact of inspiring the next generation of female athletes? When young eyes light up at the sight of their idols, it's a moment of pure inspiration. And what about fan engagement? The heart of any sport is its fans, and inviting more people into the fold can strengthen the bond between players and supporters. 

             But here's the argument: rather than giving away tickets, why not find a balance? Women's sports deserve to be valued and supported financially. Instead of free tickets, we could offer reasonably priced ones that reflect the true worth of these athletes. By charging a reasonable price, we can secure revenue, maintain the perceived value of women's sports, and ensure that sponsors continue to invest, all while welcoming fans from all walks of life. 

             In conclusion, the debate over free tickets for women's sports clubs is a complex one, with both pros and cons that touch our hearts and challenge our minds. Perhaps it's time to find a middle ground – one that champions the athletes, supports their growth, and ensures that women's sports are valued as they deserve to be. Remember, it's not just about giving away; it's about finding a balance that uplifts and empowers.

             And this is something that we have helped many a-women’s sports clubs with. Don’t hesitate to get in touch if this is something you want help him.

             If you are in the DACH region contact - Philip Nordfeldt

             APAC - Alex josimovic

             UK - Palmer Foster

             ]]>646d93d1-9efc-4d28-a0ab-9e03c6eb7a50Tue, 10 Oct 2023 05:00:00 +010005:50falsefull2932932Data Talks#92 Timing plus precision equals magic when it comes to sports marketingIn this episode of our series "Marketing the Game," we delve into the crucial art of timing in sports marketing campaigns. Discover the delicate balance between fan excitement and strategic planning.

             Explore how well-timed campaigns can boost sales, enhance fan experience, and fill stadiums to the brim. We unveil a useful campaign timing cheat sheet for sports clubs and explore the exciting world of gamification, extending the fun of the game beyond matchday. Learn about Data Talks Sports CDP, a tool that combines timing precision with fan insights to create marketing magic.

             Don't miss this episode where timing takes centre stage in winning over the hearts of fans on and off the field.

             ]]>In this episode of our series "Marketing the Game," we delve into the crucial art of timing in sports marketing campaigns. Discover the delicate balance between fan excitement and strategic planning.

             Explore how well-timed campaigns can boost sales, enhance fan experience, and fill stadiums to the brim. We unveil a useful campaign timing cheat sheet for sports clubs and explore the exciting world of gamification, extending the fun of the game beyond matchday. Learn about Data Talks Sports CDP, a tool that combines timing precision with fan insights to create marketing magic.

             Don't miss this episode where timing takes centre stage in winning over the hearts of fans on and off the field.

             ]]>fd3992bc-7a6b-4d1a-8954-22a6dc2e7244Tue, 03 Oct 2023 05:00:00 +010006:36falsefull2922922Data Talks#91 Special episode Marketing The Game: The commercialisation of women’s footballAt the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with Barclays at Wembley Stadium. Lorraine Moalosi, our Head of Communications and PR joined a panel discussion entitled, "Marketing the game: commercializing women's football". She was joined by Lyndsey Clark, Marketing Specialist at UEFA, Misha Sher, the Global Head of Sport, Entertainment & Culture at Essencemediacom, Maggie Murphy, the CEO of Lewes FC, and Sara Hunter, Senior Commercial Manager, Women's Football at the FA. This incredible panel was hosted by Lisa Parfitt, Co-Founder of The Space Between Sports and a Director of Women in Football.

             This was such a relevant discussion that the room was filled with keep audiences from wall to wall wanting to hear more about how to go about "marketing the game". Here's a brief summary of some highlights from the session, provided by Women in Football UK:

             “Knowing your audience is key,” said Lorraine Moalosi, Head of PR & Communication at Data Talks. The appetite for women’s football has grown exponentially in recent years and Lorraine told the audience: “We need to dream higher and set higher goals – because we know we can achieve them.”

             Often women’s football is let down by resources, and audience insight data is lacking in the women’s game, which makes it difficult for clubs to analyse audiences. Sara Hunter, Senior Commercial Manager, Women's Football at the FA, admired how companies like Amazon obsess over their customers and believes sport can learn a lot from this.

             Maggie Murphy, CEO at Lewes FC, recalled how her club brought in their audiences: “We had a target audience of ‘unwelcome women’ – those who might like the game but have never attended a match because they might not feel welcome.” The values of the club and what you stand for are as important as the product on the pitch, she told us.

             ]]>At the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with Barclays at Wembley Stadium. Lorraine Moalosi, our Head of Communications and PR joined a panel discussion entitled, "Marketing the game: commercializing women's football". She was joined by Lyndsey Clark, Marketing Specialist at UEFA, Misha Sher, the Global Head of Sport, Entertainment & Culture at Essencemediacom, Maggie Murphy, the CEO of Lewes FC, and Sara Hunter, Senior Commercial Manager, Women's Football at the FA. This incredible panel was hosted by Lisa Parfitt, Co-Founder of The Space Between Sports and a Director of Women in Football.

             This was such a relevant discussion that the room was filled with keep audiences from wall to wall wanting to hear more about how to go about "marketing the game". Here's a brief summary of some highlights from the session, provided by Women in Football UK:

             “Knowing your audience is key,” said Lorraine Moalosi, Head of PR & Communication at Data Talks. The appetite for women’s football has grown exponentially in recent years and Lorraine told the audience: “We need to dream higher and set higher goals – because we know we can achieve them.”

             Often women’s football is let down by resources, and audience insight data is lacking in the women’s game, which makes it difficult for clubs to analyse audiences. Sara Hunter, Senior Commercial Manager, Women's Football at the FA, admired how companies like Amazon obsess over their customers and believes sport can learn a lot from this.

             Maggie Murphy, CEO at Lewes FC, recalled how her club brought in their audiences: “We had a target audience of ‘unwelcome women’ – those who might like the game but have never attended a match because they might not feel welcome.” The values of the club and what you stand for are as important as the product on the pitch, she told us.

             ]]>0474f25a-dbe9-4338-a09c-cbd07b9a0346Tue, 26 Sep 2023 05:00:00 +010055:56falsefull2912912Data Talks#90 Inside the sports industry with Karen Ramirez: Leading safeguarding initiatives in sportsIn this episode of the Data Talks Sports CDP Crash Course Podcast, we’re once again joined by Karen Ramirez, the founder of Sporting Sheroes. As every month, Karen takes the lead as our guest host, delving into the dynamic realm of sports sponsorship.

             Today Karen is discussing “Leading safeguarding initiatives in sports”. Discover how strong leadership can ensure safety in sports and learn to combat discrimination, racism, and misogyny. We’ll discuss practical steps, like easy complaint processes and support for those affected.

             Tune in for valuable insights and motivation to drive positive change, addressing crucial societal issues in the sports world.

             ]]>In this episode of the Data Talks Sports CDP Crash Course Podcast, we’re once again joined by Karen Ramirez, the founder of Sporting Sheroes. As every month, Karen takes the lead as our guest host, delving into the dynamic realm of sports sponsorship.

             Today Karen is discussing “Leading safeguarding initiatives in sports”. Discover how strong leadership can ensure safety in sports and learn to combat discrimination, racism, and misogyny. We’ll discuss practical steps, like easy complaint processes and support for those affected.

             Tune in for valuable insights and motivation to drive positive change, addressing crucial societal issues in the sports world.

             ]]>fc3d732a-a8ce-4422-88df-f87cdce377c7Tue, 19 Sep 2023 05:00:00 +010008:16falsefull2902902Data Talks#89 Marketing the game: 50 dynamic strategies for successWelcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help you better understand the strategies and techniques used to reach your target audience.

             We’re presenting an extensive list of 50 dynamic segments that can elevate your ROI and drive profitability. Tune in to discover a diverse range of segments, from loyal season ticket holders to engaged social media followers, VIP box seat enthusiasts, and fans of specific players. Whether you’re targeting international supporters, collaborating with local schools, or engaging fitness enthusiasts, we’ve got you covered.

             Uncover the power of catering to each segment’s unique interests and needs, and witness how personalized marketing can amplify engagement, loyalty, and your sports club’s success.

             In no particular order:

             1. New Season Ticket Holders
             2. Season Ticket Renewals
             3. VIP Box Seat Holders
             4. Single Game Ticket Buyers
             5. Corporate Suite Clients
             6. Family Package Buyers
             7. Student Discount Ticket Buyers
             8. Group Ticket Buyers
             9. Fan Club Members
             10. Social Media Engagers
             11. Merchandise Buyers
             12. Online Store Browsers
             13. Email Subscribers
             14. App Users
             15. Mobile Ticket Users
             16. Concession Stand Purchasers
             17. Attendees of Special Events
             18. Away Game Travel Package Buyers
             19. International Fans
             20. Local Fans
             21. Fans of Specific Player(s)
             22. Youth Sports Program Participants
             23. School and College Partnerships
             24. Sponsors and Partners
             25. Members of Youth Organizations
             26. Birthday Package Buyers
             27. Senior Citizen Discount Ticket Buyers
             28. Fan Survey Respondents
             29. Contest and Giveaway Participants
             30. Non-Local Fans (Potential Travel Package Buyers)
             31. Fans Interested in Memorabilia
             32. Fans Interested in Autograph Sessions
             33. Fitness Enthusiasts (Gym or Health Club Collaborations)
             34. Charity and Community Event Participants
             35. Fans Interested in Game Day Experiences
             36. Fans Interested in Fan Engagement Apps
             37. Alumni of Local Schools/Colleges
             38. Subscribers to Premium Content (Podcasts, Video Series)
             39. Fantasy Sports Players
             40. Social Responsibility Supporters (Eco-Friendly Initiatives, etc.)
             41. Fans of Rival Teams (Promote Friendly Rivalry Events)
             42. Inactive Fans (Engagement Reactivation)
             43. Event Ticket Upgraders (From Regular to Premium Seating)
             44. Early Access Subscribers
             45. Fans with Seasonal Preferences (Summer vs. Winter Sports)
             46. Event Attendees with Children
             47. Fans Interested in Behind-the-Scenes Experiences
             48. Fans Interested in Player Meet-and-Greets
             
             ]]>Welcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help you better understand the strategies and techniques used to reach your target audience.

             We’re presenting an extensive list of 50 dynamic segments that can elevate your ROI and drive profitability. Tune in to discover a diverse range of segments, from loyal season ticket holders to engaged social media followers, VIP box seat enthusiasts, and fans of specific players. Whether you’re targeting international supporters, collaborating with local schools, or engaging fitness enthusiasts, we’ve got you covered.

             Uncover the power of catering to each segment’s unique interests and needs, and witness how personalized marketing can amplify engagement, loyalty, and your sports club’s success.

             In no particular order:

             1. New Season Ticket Holders
             2. Season Ticket Renewals
             3. VIP Box Seat Holders
             4. Single Game Ticket Buyers
             5. Corporate Suite Clients
             6. Family Package Buyers
             7. Student Discount Ticket Buyers
             8. Group Ticket Buyers
             9. Fan Club Members
             10. Social Media Engagers
             11. Merchandise Buyers
             12. Online Store Browsers
             13. Email Subscribers
             14. App Users
             15. Mobile Ticket Users
             16. Concession Stand Purchasers
             17. Attendees of Special Events
             18. Away Game Travel Package Buyers
             19. International Fans
             20. Local Fans
             21. Fans of Specific Player(s)
             22. Youth Sports Program Participants
             23. School and College Partnerships
             24. Sponsors and Partners
             25. Members of Youth Organizations
             26. Birthday Package Buyers
             27. Senior Citizen Discount Ticket Buyers
             28. Fan Survey Respondents
             29. Contest and Giveaway Participants
             30. Non-Local Fans (Potential Travel Package Buyers)
             31. Fans Interested in Memorabilia
             32. Fans Interested in Autograph Sessions
             33. Fitness Enthusiasts (Gym or Health Club Collaborations)
             34. Charity and Community Event Participants
             35. Fans Interested in Game Day Experiences
             36. Fans Interested in Fan Engagement Apps
             37. Alumni of Local Schools/Colleges
             38. Subscribers to Premium Content (Podcasts, Video Series)
             39. Fantasy Sports Players
             40. Social Responsibility Supporters (Eco-Friendly Initiatives, etc.)
             41. Fans of Rival Teams (Promote Friendly Rivalry Events)
             42. Inactive Fans (Engagement Reactivation)
             43. Event Ticket Upgraders (From Regular to Premium Seating)
             44. Early Access Subscribers
             45. Fans with Seasonal Preferences (Summer vs. Winter Sports)
             46. Event Attendees with Children
             47. Fans Interested in Behind-the-Scenes Experiences
             48. Fans Interested in Player Meet-and-Greets
             
             ]]>e00bb474-72f6-40ea-977d-f073bc42468fTue, 12 Sep 2023 05:00:00 +010005:09falsefull2892892Data Talks#88 In Conversation with Ross Simmonds - CEO of Foundation Marketing - 4 Pillars of content marketingJoin us in this episode as we explore the world of content marketing with Ross Simmonds, CEO of Foundation Marketing. Ross shares his journey from a fantasy football blog in university to becoming a leading digital marketing strategist.

             Ross walks us through the four key pillars of effective content marketing: research, creation, distribution, and optimization. He also provides actionable insights for sports organizations, big or small, to connect with their audiences effectively.

             Learn the power of “create once, distribute forever” and how it can transform your content strategy. Ross’s diverse client experiences, from SaaS companies such as Canva to FMCG brands like Kit Kat and unconventional businesses like companies that sell dirt, highlight the creativity and innovation that can be applied across industries.

             Connect with Ross on social media at @thecoolestcool and visit https://rosssimmonds.com/ to explore his work. If you’re ready to take your content marketing game to the next level, don’t miss this episode!

             ]]>Join us in this episode as we explore the world of content marketing with Ross Simmonds, CEO of Foundation Marketing. Ross shares his journey from a fantasy football blog in university to becoming a leading digital marketing strategist.

             Ross walks us through the four key pillars of effective content marketing: research, creation, distribution, and optimization. He also provides actionable insights for sports organizations, big or small, to connect with their audiences effectively.

             Learn the power of “create once, distribute forever” and how it can transform your content strategy. Ross’s diverse client experiences, from SaaS companies such as Canva to FMCG brands like Kit Kat and unconventional businesses like companies that sell dirt, highlight the creativity and innovation that can be applied across industries.

             Connect with Ross on social media at @thecoolestcool and visit https://rosssimmonds.com/ to explore his work. If you’re ready to take your content marketing game to the next level, don’t miss this episode!

             ]]>138e4f4f-58f7-402f-bb7c-b961cf4bb1ebTue, 05 Sep 2023 05:00:00 +010024:07falsefull2882882Data Talks#87 Marketing the game: Static segments VS dynamic segmentsWelcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing segmentation – a crucial cornerstone for optimizing ROI and achieving KPIs. 

             Join us as we unravel the nuances between static and dynamic segments, spotlighting real-world scenarios where each strategy shines. From crafting tailored campaigns for broad demographics to hyper-personalized engagement based on real-time user behavior, we’ll uncover the power of segmentation in sports marketing. 

             Tune in to grasp the essence of striking a balance between these strategies for a winning marketing playbook. This is your ticket to understanding the heartbeat of sports marketing segmentation. Stay tuned for more in our ‘Marketing the Game’ series!

             
             

             ]]>Welcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing segmentation – a crucial cornerstone for optimizing ROI and achieving KPIs. 

             Join us as we unravel the nuances between static and dynamic segments, spotlighting real-world scenarios where each strategy shines. From crafting tailored campaigns for broad demographics to hyper-personalized engagement based on real-time user behavior, we’ll uncover the power of segmentation in sports marketing. 

             Tune in to grasp the essence of striking a balance between these strategies for a winning marketing playbook. This is your ticket to understanding the heartbeat of sports marketing segmentation. Stay tuned for more in our ‘Marketing the Game’ series!

             
             

             ]]>5c9e196c-7a72-439d-94ab-96a4e99468c4Tue, 29 Aug 2023 05:00:00 +010006:49falsefull2872872Data Talks#86 Inside the sports industry with Karen Ramirez - Redefining partnerships in sports sponsorshipIn this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our guest host. She delves into the captivating world of sports sponsorship, focusing on evolving partnerships for teams, clubs, and events.

             Karen explores the intricate relationship between sports and the gambling industry, reflecting on recent developments and debates around advertising bans. She highlights the changing dynamics of sponsorship, particularly in light of societal shifts towards health and well-being. Drawing parallels to the past bans on tobacco advertising, Karen shares her perspective on the potential for the sports industry to align with sponsors who embody shared values. 

             Tune in to gain invaluable insights from Karen Ramirez and join the engaging discussion about the intersection of sports and sponsorship. 

             ]]>In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our guest host. She delves into the captivating world of sports sponsorship, focusing on evolving partnerships for teams, clubs, and events.

             Karen explores the intricate relationship between sports and the gambling industry, reflecting on recent developments and debates around advertising bans. She highlights the changing dynamics of sponsorship, particularly in light of societal shifts towards health and well-being. Drawing parallels to the past bans on tobacco advertising, Karen shares her perspective on the potential for the sports industry to align with sponsors who embody shared values. 

             Tune in to gain invaluable insights from Karen Ramirez and join the engaging discussion about the intersection of sports and sponsorship. 

             ]]>d78e42c8-bb2c-4bf4-b090-88ede75a052aTue, 22 Aug 2023 05:00:00 +010009:49falsefull2862862Data Talks#85 In conversation with Chris Jonasson - Legitimizing Esports: From game to sportJoin us in this podcast episode as Data Talks Head of Communication Lorraine Moalosi sits down with Chris Jonasson, the General Secretary of the Swedish Esports Federation. With unwavering dedication spanning a decade, Chris has been at the forefront of the movement to establish Esports as a legitimate sport in Sweden. We delve into the remarkable journey undertaken by the non-profit Swedish Esports Federation, which was founded to foster and enhance the Esports landscape in the country.

             Marking a historic milestone on May 28th, 2023, Sweden officially recognized Esports as a sport, owing much of this achievement to Chris’s tireless efforts. In this conversation, we explore the challenges, triumphs, and pivotal moments that characterized this path-breaking odyssey.

             Chris offers insights into the Federation’s instrumental role in advocating for Esports, shaping regulations, and uniting the community.

             ]]>Join us in this podcast episode as Data Talks Head of Communication Lorraine Moalosi sits down with Chris Jonasson, the General Secretary of the Swedish Esports Federation. With unwavering dedication spanning a decade, Chris has been at the forefront of the movement to establish Esports as a legitimate sport in Sweden. We delve into the remarkable journey undertaken by the non-profit Swedish Esports Federation, which was founded to foster and enhance the Esports landscape in the country.

             Marking a historic milestone on May 28th, 2023, Sweden officially recognized Esports as a sport, owing much of this achievement to Chris’s tireless efforts. In this conversation, we explore the challenges, triumphs, and pivotal moments that characterized this path-breaking odyssey.

             Chris offers insights into the Federation’s instrumental role in advocating for Esports, shaping regulations, and uniting the community.

             ]]>c9094881-cb26-4dbf-b621-3a79848418a0Tue, 15 Aug 2023 05:00:00 +010050:06falsefull2852852Data Talks#84 AI, data, Web 3.0? Guidelines for approaching theseWith data's exponential growth and AI's rise, digitalization is transforming the sports industry.

             However, many sports organizations are slow to embrace these changes, which can create challenges in an increasingly competitive landscape. We explore the idea of leveraging data to enhance fan experiences, boost ticket sales, secure sponsorships, and generate revenue. While clubs shouldn’t adopt every new trend, we provide several guidelines to help them navigate the technology landscape effectively.

             By embracing technology and innovation, clubs can create a win-win situation for all stakeholders involved in the sports industry.

             ]]>With data's exponential growth and AI's rise, digitalization is transforming the sports industry.

             However, many sports organizations are slow to embrace these changes, which can create challenges in an increasingly competitive landscape. We explore the idea of leveraging data to enhance fan experiences, boost ticket sales, secure sponsorships, and generate revenue. While clubs shouldn’t adopt every new trend, we provide several guidelines to help them navigate the technology landscape effectively.

             By embracing technology and innovation, clubs can create a win-win situation for all stakeholders involved in the sports industry.

             ]]>0fd0cddb-ef60-4f5c-be1d-8836dcc7ff53Tue, 08 Aug 2023 05:00:00 +010006:06falsefull2842842Data Talks#83 Special episode - How to turn fan loyalty into revenueJoin us for a special podcast episode featuring Data Talks founder and CEO Stefan Lavén and Lewes FC commercial manager Stef McLoughlin as they present an exciting technology and data showcase at Sports Pro Live at Kia Oval in London.

             Gain valuable insights on effectively leveraging supporter data, avoiding common pitfalls that most clubs face, and learn how to create an authentic "person-to-person" connection with your fans. Discover the transformative power of data in enhancing fan relationships and revolutionizing the sports industry. Don't miss this captivating discussion on the future of sports and technology.

             ]]>Join us for a special podcast episode featuring Data Talks founder and CEO Stefan Lavén and Lewes FC commercial manager Stef McLoughlin as they present an exciting technology and data showcase at Sports Pro Live at Kia Oval in London.

             Gain valuable insights on effectively leveraging supporter data, avoiding common pitfalls that most clubs face, and learn how to create an authentic "person-to-person" connection with your fans. Discover the transformative power of data in enhancing fan relationships and revolutionizing the sports industry. Don't miss this captivating discussion on the future of sports and technology.

             ]]>9272db16-a626-4ae0-9114-55398daa9429Tue, 01 Aug 2023 05:00:00 +010013:45falsefull2832832Data Talks#82 Inside the sports industry with Karen Ramirez - Commercial challenges at FIFA Women’s World Cup 2023FIFA Women´s World Cup 2023 is finally here!

             In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercial challenges and opportunities surrounding the event. She emphasizes the importance of securing sponsors aligned with the tournament’s values and relatability while cautioning against deals that go against morals.

             Karen also stresses the need for strategic planning, documenting the journey, and implementing risk and reputational management measures. Despite the hurdles faced, she encourages support for women’s sports and celebrates the incredible athletes participating in the tournament. 

             
             

             ]]>FIFA Women´s World Cup 2023 is finally here!

             In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercial challenges and opportunities surrounding the event. She emphasizes the importance of securing sponsors aligned with the tournament’s values and relatability while cautioning against deals that go against morals.

             Karen also stresses the need for strategic planning, documenting the journey, and implementing risk and reputational management measures. Despite the hurdles faced, she encourages support for women’s sports and celebrates the incredible athletes participating in the tournament. 

             
             

             ]]>04ffafd7-9a66-4c66-a045-2186b612a3b8Tue, 25 Jul 2023 05:00:00 +010008:54falsefull2822822Data Talks#81 In conversation with Edem SpioJoin us in this episode as we welcome Edem Spio, co-founder, co-host, and senior producer of the Africa Business of Sport podcast. With a strong background as a director at the Africa Sport Business Group and a strategic advisor at the Golden City Football Club in Johannesburg, South Africa, Edem is an expert in the business of sports.

             In this conversation, we explore Edem’s passion for women’s sports, with a particular focus on African women’s football. Discover his insights on the global sports recruitment industry and the exciting opportunities it presents.

             Tune in as we delve into the world of sports business, gaining valuable perspectives from Edem Spio, a dedicated advocate for the advancement of women’s sports in Africa.

             ]]>Join us in this episode as we welcome Edem Spio, co-founder, co-host, and senior producer of the Africa Business of Sport podcast. With a strong background as a director at the Africa Sport Business Group and a strategic advisor at the Golden City Football Club in Johannesburg, South Africa, Edem is an expert in the business of sports.

             In this conversation, we explore Edem’s passion for women’s sports, with a particular focus on African women’s football. Discover his insights on the global sports recruitment industry and the exciting opportunities it presents.

             Tune in as we delve into the world of sports business, gaining valuable perspectives from Edem Spio, a dedicated advocate for the advancement of women’s sports in Africa.

             ]]>6476e6c6-0fa1-4c8d-8707-c8bca5c497b6Tue, 18 Jul 2023 05:00:00 +010041:09falsefull2812812Data Talks#80 Commercial activities to focus on during playoffs, season breaks and post-seasonThis is a continuation of episode 76, and we are discussing strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. In episode 76, we discussed the different phases of a sports club’s annual cycle and the type of commercial activities that can be leveraged in those phases to drive revenue, fan engagement and maximize long-term success. We focused only on the pre-season and season. Today we will discuss playoffs, season breaks, and the postseason.

             
             

             ]]>This is a continuation of episode 76, and we are discussing strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. In episode 76, we discussed the different phases of a sports club’s annual cycle and the type of commercial activities that can be leveraged in those phases to drive revenue, fan engagement and maximize long-term success. We focused only on the pre-season and season. Today we will discuss playoffs, season breaks, and the postseason.

             
             

             ]]>2f803090-ad80-405b-9d85-6ef621ffda42Tue, 11 Jul 2023 05:00:00 +010006:41falsefull2802802Data Talks#79 In conversation with Emma ClarkIn this episode, Lorraine sits down with Emma Clark, a commercial manager and brand agent who took a leap of faith to pursue a career in football. Emma shares her journey from leaving her 10-year career in the travel industry to receiving a full scholarship at Liverpool University. We discuss her experiences in the sports industry, overcoming imposter syndrome, and making an impact in women's sports. 

             You can follow Emma's work on Instagram and LinkedIn, where she shares updates about her work and collaborations, like the one with Nicole in the company Saros, as well as her involvement with the company called RXS Sports.

             Join us as we delve into Emma's inspiring story and explore the challenges and opportunities in the sports industry.

             
             

             ]]>In this episode, Lorraine sits down with Emma Clark, a commercial manager and brand agent who took a leap of faith to pursue a career in football. Emma shares her journey from leaving her 10-year career in the travel industry to receiving a full scholarship at Liverpool University. We discuss her experiences in the sports industry, overcoming imposter syndrome, and making an impact in women's sports. 

             You can follow Emma's work on Instagram and LinkedIn, where she shares updates about her work and collaborations, like the one with Nicole in the company Saros, as well as her involvement with the company called RXS Sports.

             Join us as we delve into Emma's inspiring story and explore the challenges and opportunities in the sports industry.

             
             

             ]]>1971ecd3-6be9-4d9c-b6eb-b0e8dd27d69fTue, 04 Jul 2023 05:00:00 +010025:41falsefull2792792Data Talks#78 Inside the sports industry with Karen Ramirez: Sponsorship for every athleteJoin our guest host Karen Ramirez for another episode of our podcast as she dives into the world of athlete sponsorship.

             In this episode, Karen, who is the founder of Sporting Sheroes, explores the idea that there is a sponsor for every athlete, regardless of their sport or level. She talks about the significance of sponsorship agreements, the impact on women in sports, and how athletes can overcome barriers to secure sponsorships.

             Discover valuable insights on developing sponsorship packages, identifying potential sponsors, and leveraging your unique qualities to attract support. Don’t miss this opportunity to learn how sponsorship can fuel your athletic journey and pave the way for success.

             ]]>Join our guest host Karen Ramirez for another episode of our podcast as she dives into the world of athlete sponsorship.

             In this episode, Karen, who is the founder of Sporting Sheroes, explores the idea that there is a sponsor for every athlete, regardless of their sport or level. She talks about the significance of sponsorship agreements, the impact on women in sports, and how athletes can overcome barriers to secure sponsorships.

             Discover valuable insights on developing sponsorship packages, identifying potential sponsors, and leveraging your unique qualities to attract support. Don’t miss this opportunity to learn how sponsorship can fuel your athletic journey and pave the way for success.

             ]]>b8d4f05f-c023-46a5-976f-9699394e1c00Tue, 27 Jun 2023 05:00:00 +010010:30falsefull2782782Data Talks#77 Special episode - Leading the development of women´s sportsIn this episode of Sports CDP Crash Course, Data Talks’ Head of Communications, Lorraine Moalosi, takes center stage as she moderates a panel discussion on the growth of women’s sports. Recorded live at SportPro Live at Kia Oval, London, on April 25th, this episode brings together influential voices from the industry to shed light on crucial topics that shape the landscape of women’s sports.

             Joining Lorraine on the panel are two renowned executives, Dawn Airey, Chair of the FA Women’s Super League, and Anna Kessel, Executive Director at Sky Sports. With their extensive expertise and experience, they delve into the pressing challenges faced by governing bodies, leagues, broadcasters, and brands as they commit to the advancement of women’s sports.

             This dynamic panel discussion offers valuable insights, inspiring stories, and actionable strategies to supercharge the growth of women’s sports. Whether you’re a sports enthusiast, industry professional, or simply passionate about equality, this episode provides a compelling exploration of the challenges and opportunities at the intersection of gender, media, empowerment, and technology in the world of sports.

             Tune in to this enlightening episode of Sports CDP Crash Course - Data Talks, and join the conversation as we champion the advancement of women’s sports.

             
             

             ]]>In this episode of Sports CDP Crash Course, Data Talks’ Head of Communications, Lorraine Moalosi, takes center stage as she moderates a panel discussion on the growth of women’s sports. Recorded live at SportPro Live at Kia Oval, London, on April 25th, this episode brings together influential voices from the industry to shed light on crucial topics that shape the landscape of women’s sports.

             Joining Lorraine on the panel are two renowned executives, Dawn Airey, Chair of the FA Women’s Super League, and Anna Kessel, Executive Director at Sky Sports. With their extensive expertise and experience, they delve into the pressing challenges faced by governing bodies, leagues, broadcasters, and brands as they commit to the advancement of women’s sports.

             This dynamic panel discussion offers valuable insights, inspiring stories, and actionable strategies to supercharge the growth of women’s sports. Whether you’re a sports enthusiast, industry professional, or simply passionate about equality, this episode provides a compelling exploration of the challenges and opportunities at the intersection of gender, media, empowerment, and technology in the world of sports.

             Tune in to this enlightening episode of Sports CDP Crash Course - Data Talks, and join the conversation as we champion the advancement of women’s sports.

             
             

             ]]>0fa45b5b-e535-4e1c-b6d3-22511164a187Tue, 20 Jun 2023 05:00:00 +010029:30falsefull2772772Data Talks#76 Commercial activities to focus on during the pre-season and season to maximize successTranscript:

             In sports, success is achieved more than just on the field but also off the field. Therefore, strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. So in today’s episode, we are discussing the different phases of a sports club’s annual cycle and the type of commercial activities that can be leveraged in those phases to drive revenue, fan engagement and maximize long-term success.

             So the five phases we are talking about are: pre-season, season, season breaks, playoffs, and post-season. Now of course this looks different depending on the type of sport your club is active in and the region of the world you play in, however, there is plenty that you can take from this episode and apply to your individual case.

             Let’s talk about the pre-season first, this is the period of time immediately preceding the main play season. In this stage, it is crucial that you set the tone for the season right by getting your fans fired up! Sports clubs must focus on key initiatives such as targeted campaigns for the season. Examples of these can include, birthday campaigns for those celebrating their birthdays on any of the match days. You can give fans who buy tickets and have their birthday on the upcoming match day a voucher to buy merchandise online and/or food and beverages in-stadium.

             Another example of pre-season targeted campaigns is offering upgrades to your most loyal fans. Not all fans can afford a season ticket. But if you notice that certain fans have been consistently buying general tickets to individual matches, why not offer them an upgrade at a discounted price? Speaking of season tickets, this is the time to run campaigns to the right supporters to ensure that you sell those out as quickly as possible.

             The key is to ensure that you are laying the groundwork for the most successful season you could possibly have. 

             Now on to the season - this is the longest and most intense part of a club’s annual cycle. During the season, sports clubs have a prime opportunity to capitalize on match-day revenues and maximize sponsor activation. Instead of just dumping tickets on your website and through social media, once again, targeted campaigns are necessary. More so because, once the game is played, you cannot sell tickets to that game ever again. So a missed opportunity here can have huge repercussions on revenue outlook.

             This is the time to ensure that you are selling out all your tickets. You can do this by:

             1. Creating granular segments of fans that you can target with the relevant ticket type - e.g. family tickets, general tickets, VIP tickets
             2. Running last-minute campaigns to ensure that any empty seats you might have been sold
             3. Sending out merchandise and food and beverage vouchers to the supporters who have bought tickets
             4. Creating special offers that you send to supporters who are about to churn - that is supporters who have not bought tickets for an extended period of time
             
             

             Apart from ticket sales and food and beverage sales, another revenue stream can be sponsor activation offers and programs. For the highest return-on-investment for your sponsors, you have to:

             1. Place the right sponsors in the right stands - e.g. if stand A is where most families are seated, that is where you should place your family-friendly sponsor. This will brand awareness for your sponsor and encourage fans to buy. Never underestimate the power of placing the right message in front of the right audience.
             2. Send relevant campaigns to the relevant supporters prior to the game - a typical example of this is running competitions. You encourage fans to buy tickets and engage with your sponsor's content in the hopes]]>Transcript:

                In sports, success is achieved more than just on the field but also off the field. Therefore, strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. So in today’s episode, we are discussing the different phases of a sports club’s annual cycle and the type of commercial activities that can be leveraged in those phases to drive revenue, fan engagement and maximize long-term success.

                So the five phases we are talking about are: pre-season, season, season breaks, playoffs, and post-season. Now of course this looks different depending on the type of sport your club is active in and the region of the world you play in, however, there is plenty that you can take from this episode and apply to your individual case.

                Let’s talk about the pre-season first, this is the period of time immediately preceding the main play season. In this stage, it is crucial that you set the tone for the season right by getting your fans fired up! Sports clubs must focus on key initiatives such as targeted campaigns for the season. Examples of these can include, birthday campaigns for those celebrating their birthdays on any of the match days. You can give fans who buy tickets and have their birthday on the upcoming match day a voucher to buy merchandise online and/or food and beverages in-stadium.

                Another example of pre-season targeted campaigns is offering upgrades to your most loyal fans. Not all fans can afford a season ticket. But if you notice that certain fans have been consistently buying general tickets to individual matches, why not offer them an upgrade at a discounted price? Speaking of season tickets, this is the time to run campaigns to the right supporters to ensure that you sell those out as quickly as possible.

                The key is to ensure that you are laying the groundwork for the most successful season you could possibly have. 

                Now on to the season - this is the longest and most intense part of a club’s annual cycle. During the season, sports clubs have a prime opportunity to capitalize on match-day revenues and maximize sponsor activation. Instead of just dumping tickets on your website and through social media, once again, targeted campaigns are necessary. More so because, once the game is played, you cannot sell tickets to that game ever again. So a missed opportunity here can have huge repercussions on revenue outlook.

                This is the time to ensure that you are selling out all your tickets. You can do this by:

                1. Creating granular segments of fans that you can target with the relevant ticket type - e.g. family tickets, general tickets, VIP tickets
                2. Running last-minute campaigns to ensure that any empty seats you might have been sold
                3. Sending out merchandise and food and beverage vouchers to the supporters who have bought tickets
                4. Creating special offers that you send to supporters who are about to churn - that is supporters who have not bought tickets for an extended period of time
                
                

                Apart from ticket sales and food and beverage sales, another revenue stream can be sponsor activation offers and programs. For the highest return-on-investment for your sponsors, you have to:

                1. Place the right sponsors in the right stands - e.g. if stand A is where most families are seated, that is where you should place your family-friendly sponsor. This will brand awareness for your sponsor and encourage fans to buy. Never underestimate the power of placing the right message in front of the right audience.
                2. Send relevant campaigns to the relevant supporters prior to the game - a typical example of this is running competitions. You encourage fans to buy tickets and engage with your sponsor's content in the hopes that they can win something worthwhile.
                3. Create immersive match day experiences for fans in partnership with your sponsors. This can look different depending on the type of fan you are targeting. A simple example is face painting for kids. 
                
                

                So far we have mentioned VIP supporters, segments, supporters who are about to church, families, and so on. But how can you accurately find these segments? By using a Customer Data Platform, and not just any customer data platform, a Sports Customer Data Platform. Sign-up for our demo today to find out how you can do all this and more. Join us again next time as we go through the rest of the three seasons of a club’s annual cycle and give you inspiration for other activities you can undertake during those phases for maximum revenue, fan engagement, and long-term results. 

                ]]>e2b94e22-fd57-4d88-90c2-7804b7d21a1aTue, 13 Jun 2023 05:00:00 +010007:14falsefull2762762Data Talks#75 In conversation with Marisa Schlenker - Sports as a development toolWelcome to this week’s episode of our podcast, where we are thrilled to have Marisa Schlenker as our special guest. Marisa is a remarkable individual whose passion for community and its transformative power in the sports industry is truly inspiring.

                In this episode, we dive deep into Marisa’s journey and explore her unwavering dedication to fostering a sense of belonging and unity within sports communities. With her extensive experience and expertise, Marisa sheds light on the pivotal role that community can play in bringing about real, tangible value and driving positive change within the sports world.

                As we explore these topics and so much more, Marisa’s passion shines through, inspiring listeners to reflect on the power of community within the sports industry and beyond. This episode is a must-listen for anyone interested in understanding how community-driven initiatives can bring about real change, foster meaningful connections, and create a more inclusive and vibrant sports environment.

                Marisa Schlenker is a former professional football player with semi-professional and professional playing experience in Sweden, Spain, Germany, and the USA. With 10+ years of experience in the sport for the social development sector, she has worked on a variety of projects and initiatives which position sport as a contributor to sustainable development goals. As a monitoring, evaluation, and learning specialist she has worked with key players in the football for purpose, gender equality, and social activism space including Discover Football, EIR Ggwcup, FARE Network, Yunus Sports Hub, and Common Goal.

                She is committed to doing her part as a football fan, coach, and player to do more and in an accelerated way around environmental and social sustainability and climate action. As a programme manager at Yunus Sports Hub, she gets to work with and learn from a dynamic and diverse group of young sports social entrepreneurs who are creating positive change in their local communities in and through sport.

                Here are some links to sports for development resources:

                
                

                1. Sportanddev platform: https://www.sportanddev.org/

                2. GIZ Learning Hub: https://www.sport-for-development.com/learning-lab

                3. IOC Young Leaders Learning Hub: https://olympics.com/ioc/sport-and-active-society/young-leaders/learning-hub

                4. Women Win- The Learning Playground: https://playground.womenwin.org/

                4. Bridging the Divide in Sport and Sustainable Development: https://www.iir.jpnsport.go.jp/en/sdgs/#page=1

                
                

                Podcast art image credit: EUSA

                ]]>Welcome to this week’s episode of our podcast, where we are thrilled to have Marisa Schlenker as our special guest. Marisa is a remarkable individual whose passion for community and its transformative power in the sports industry is truly inspiring.

                In this episode, we dive deep into Marisa’s journey and explore her unwavering dedication to fostering a sense of belonging and unity within sports communities. With her extensive experience and expertise, Marisa sheds light on the pivotal role that community can play in bringing about real, tangible value and driving positive change within the sports world.

                As we explore these topics and so much more, Marisa’s passion shines through, inspiring listeners to reflect on the power of community within the sports industry and beyond. This episode is a must-listen for anyone interested in understanding how community-driven initiatives can bring about real change, foster meaningful connections, and create a more inclusive and vibrant sports environment.

                Marisa Schlenker is a former professional football player with semi-professional and professional playing experience in Sweden, Spain, Germany, and the USA. With 10+ years of experience in the sport for the social development sector, she has worked on a variety of projects and initiatives which position sport as a contributor to sustainable development goals. As a monitoring, evaluation, and learning specialist she has worked with key players in the football for purpose, gender equality, and social activism space including Discover Football, EIR Ggwcup, FARE Network, Yunus Sports Hub, and Common Goal.

                She is committed to doing her part as a football fan, coach, and player to do more and in an accelerated way around environmental and social sustainability and climate action. As a programme manager at Yunus Sports Hub, she gets to work with and learn from a dynamic and diverse group of young sports social entrepreneurs who are creating positive change in their local communities in and through sport.

                Here are some links to sports for development resources:

                
                

                1. Sportanddev platform: https://www.sportanddev.org/

                2. GIZ Learning Hub: https://www.sport-for-development.com/learning-lab

                3. IOC Young Leaders Learning Hub: https://olympics.com/ioc/sport-and-active-society/young-leaders/learning-hub

                4. Women Win- The Learning Playground: https://playground.womenwin.org/

                4. Bridging the Divide in Sport and Sustainable Development: https://www.iir.jpnsport.go.jp/en/sdgs/#page=1

                
                

                Podcast art image credit: EUSA

                ]]>38b4a6e6-7843-4d73-a6eb-704cba072612Tue, 06 Jun 2023 05:00:00 +010043:12falsefull2752752Data Talks#74 Inside the sports industry with Karen Ramirez: IntroductionWe are thrilled to welcome Karen Ramirez as our guest host for this week’s episode, marking the beginning of her monthly updates on current affairs in the sports industry. As the founder of Sporting Sheroes, Karen brings a wealth of knowledge and experience, particularly in sponsorship development for women in sports.

                In this episode, Karen shares her diverse background spanning various industries and her passion for helping athletes and teams find the right sponsors. She emphasizes the importance of economic empowerment at grassroots levels and the need for diversity in boardrooms and leadership positions. Karen expresses her excitement at having joined the Women in Sports: Beyond the hashtag community and reflects on the ways in which the community has positively influenced her journey, but also discusses the power of podcasts in driving change.

                You are invited to actively participate in the podcast by suggesting burning topics or questions you want Karen to discuss. Together we can create a dynamic dialogue and drive positive change within the sports industry.

                Join us as we embark on this exciting journey with Karen Ramirez, our dedicated and passionate guest host, providing valuable insights and updates from the ever-evolving world of sports.

                
                

                ]]>We are thrilled to welcome Karen Ramirez as our guest host for this week’s episode, marking the beginning of her monthly updates on current affairs in the sports industry. As the founder of Sporting Sheroes, Karen brings a wealth of knowledge and experience, particularly in sponsorship development for women in sports.

                In this episode, Karen shares her diverse background spanning various industries and her passion for helping athletes and teams find the right sponsors. She emphasizes the importance of economic empowerment at grassroots levels and the need for diversity in boardrooms and leadership positions. Karen expresses her excitement at having joined the Women in Sports: Beyond the hashtag community and reflects on the ways in which the community has positively influenced her journey, but also discusses the power of podcasts in driving change.

                You are invited to actively participate in the podcast by suggesting burning topics or questions you want Karen to discuss. Together we can create a dynamic dialogue and drive positive change within the sports industry.

                Join us as we embark on this exciting journey with Karen Ramirez, our dedicated and passionate guest host, providing valuable insights and updates from the ever-evolving world of sports.

                
                

                ]]>51a006e0-cb31-47ea-84ca-da90a3f2c0ccTue, 30 May 2023 05:00:00 +010008:22falsefull2742742Data Talks#73 Special episode: Introducing the revenue playbook for all sports clubsLast week we organised a LinkedIn Live event to mark the launch of your eagerly awaited book, “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise.

                In case you missed it, we brought you this week´s special podcast episode, where you can listen to our Head of Communications and PR, Lorraine Moalosi, CEO and Founder Stefan Lavén, and Chief of Growth, Dionysios Zelios, discussing the key takeaways from the book and the key insights from the book, answering questions from viewers, and sharing their extensive experience in sports, tech, growth, and marketing.

                Lorraine, Stefan and Dionysios joined forces to co-author the book to help all sports clubs sell more tickets and merchandise and negotiate sponsorship agreements of higher value.

                “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise” is now available in digital and print versions here. All proceeds from the book sales go directly to the LvelUp Foundation. This charity in Uganda uses football for child development, specifically focusing on girls. The Foundation provides girls with access to education, health care, and life skills training through football.

                ]]>Last week we organised a LinkedIn Live event to mark the launch of your eagerly awaited book, “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise.

                In case you missed it, we brought you this week´s special podcast episode, where you can listen to our Head of Communications and PR, Lorraine Moalosi, CEO and Founder Stefan Lavén, and Chief of Growth, Dionysios Zelios, discussing the key takeaways from the book and the key insights from the book, answering questions from viewers, and sharing their extensive experience in sports, tech, growth, and marketing.

                Lorraine, Stefan and Dionysios joined forces to co-author the book to help all sports clubs sell more tickets and merchandise and negotiate sponsorship agreements of higher value.

                “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise” is now available in digital and print versions here. All proceeds from the book sales go directly to the LvelUp Foundation. This charity in Uganda uses football for child development, specifically focusing on girls. The Foundation provides girls with access to education, health care, and life skills training through football.

                ]]>b33e0844-6bdf-41f7-bc60-319055d3ee64Tue, 23 May 2023 05:00:00 +010036:20falsefull2732732Data Talks#72 Measuring campaign monetary performanceWhatever campaigns you run and however way you run them, you always want them to perform well. So whether you are sending out an email campaign for your latest limited edition jersey release or sending an SMS campaign reminding your previous season holders to renew their season tickets for your current season, the hope is always that you will achieve your goal. In order for you to understand the performance of any of your campaigns, you need to have some metrics you can measure.

                In the first instance, the measurements that people think about are your typical delivery-rate, open-rate, click-through rate, click-to-open rate, unsubscribes, bounces, and complaint rates. These are very good to know because they help you understand the relevance of your messaging because people only open emails they find relevant to them and only unsubscribe if they find what you are saying to be a nuisance more than helpful. Or maybe once again, it’s just simply because they find your messaging irrelevant. If you have too many bounces, that clearly indicates the quality of your supporter database. 

                
                

                While these metrics are fantastic to know, you also want to know something even more important: the monetary performance of your campaign. You want to know the number of unique customers and total orders. But you also want to know the Daily breakdown of revenue per Campaign, the total revenue of each campaign, the Daily breakdown of Orders per Campaign, Top 10 Sold Products on Campaigns. But you also want to go deep and know things like Recency Supporter Status before Purchase, Frequency Supporter Status before Purchase, and Monetary Supporter Status before Purchase.

                
                

                Okay, let’s break this down a little bit to give an in-depth understanding of how you can effectively measure campaign monetary performance. This is crucial because you want to identify the campaigns that bring in the most revenue and be able to keep doing it over and over again while increasing your revenue. Because that is the biggest goal: you want to bring your supporters’ average spending to as high a number as possible. That is the only way to increase revenue in a sustainable way. Let’s look at an example, shall we: 

                
                

                You want to increase ticket sales for your last three games of the season. That’s your goal, so you send out an email campaign asking your supporters to celebrate the end of the season with you because there is no one better to celebrate with than your fans, right? Once you have sent this out, you will see a spike in ticket sales, but you want to understand which of your supporters responded and engaged the most with your campaign. So you would go into the Campaign Monetary Performance section in your analytics framework on the Data Talks Sports CDP. There you will find all the out-of-the box dashboards with in-depth metrics.

                
                

                And from the dashboards, you will understand that:

                
                

                200 of your supporters bought tickets

                And a total of 1 000 tickets were bought by your supporters

                You will notice that half of these purchases were made within the first couple of hours after you had sent out the campaign.

                
                

                From your dashboards, you will get an understanding that the supporters who bought these tickets belong to your low-spenders segment and that the majority of them were idle and occasional supporters - those who purchase only when there is a special event (such as celebrating the end of the season). You will also be able to see the geographical location of these fans. In this instance, you would find out that the supporters in neighbouring towns would be the ones that are idle and occasional supporters and, therefore, would have been the ones to interact with your campaign.

                
                

                From this one campaign, you would not only understand the monetary performance of your campaign, but you would also understand how to engage your idle and...]]>Whatever campaigns you run and however way you run them, you always want them to perform well. So whether you are sending out an email campaign for your latest limited edition jersey release or sending an SMS campaign reminding your previous season holders to renew their season tickets for your current season, the hope is always that you will achieve your goal. In order for you to understand the performance of any of your campaigns, you need to have some metrics you can measure.

                In the first instance, the measurements that people think about are your typical delivery-rate, open-rate, click-through rate, click-to-open rate, unsubscribes, bounces, and complaint rates. These are very good to know because they help you understand the relevance of your messaging because people only open emails they find relevant to them and only unsubscribe if they find what you are saying to be a nuisance more than helpful. Or maybe once again, it’s just simply because they find your messaging irrelevant. If you have too many bounces, that clearly indicates the quality of your supporter database. 

                
                

                While these metrics are fantastic to know, you also want to know something even more important: the monetary performance of your campaign. You want to know the number of unique customers and total orders. But you also want to know the Daily breakdown of revenue per Campaign, the total revenue of each campaign, the Daily breakdown of Orders per Campaign, Top 10 Sold Products on Campaigns. But you also want to go deep and know things like Recency Supporter Status before Purchase, Frequency Supporter Status before Purchase, and Monetary Supporter Status before Purchase.

                
                

                Okay, let’s break this down a little bit to give an in-depth understanding of how you can effectively measure campaign monetary performance. This is crucial because you want to identify the campaigns that bring in the most revenue and be able to keep doing it over and over again while increasing your revenue. Because that is the biggest goal: you want to bring your supporters’ average spending to as high a number as possible. That is the only way to increase revenue in a sustainable way. Let’s look at an example, shall we: 

                
                

                You want to increase ticket sales for your last three games of the season. That’s your goal, so you send out an email campaign asking your supporters to celebrate the end of the season with you because there is no one better to celebrate with than your fans, right? Once you have sent this out, you will see a spike in ticket sales, but you want to understand which of your supporters responded and engaged the most with your campaign. So you would go into the Campaign Monetary Performance section in your analytics framework on the Data Talks Sports CDP. There you will find all the out-of-the box dashboards with in-depth metrics.

                
                

                And from the dashboards, you will understand that:

                
                

                200 of your supporters bought tickets

                And a total of 1 000 tickets were bought by your supporters

                You will notice that half of these purchases were made within the first couple of hours after you had sent out the campaign.

                
                

                From your dashboards, you will get an understanding that the supporters who bought these tickets belong to your low-spenders segment and that the majority of them were idle and occasional supporters - those who purchase only when there is a special event (such as celebrating the end of the season). You will also be able to see the geographical location of these fans. In this instance, you would find out that the supporters in neighbouring towns would be the ones that are idle and occasional supporters and, therefore, would have been the ones to interact with your campaign.

                
                

                From this one campaign, you would not only understand the monetary performance of your campaign, but you would also understand how to engage your idle and occasional supporters so you can turn them into loyal supporters. Then that would be an idea for your next campaign.

                
                

                
                

                ]]>4ff3acfe-c92e-45ff-98be-1685dc99ce85Tue, 16 May 2023 05:00:00 +010005:42falsefull2722722Data Talks#71 In conversation with Karen Ramirez (Founder of Sporting Sheroes) - Breaking down barriers for women in sportsIn this week’s episode, Lorraine sits down with Karen Ramirez, founder of Sporting Sheroes, an organization that champions women in sports. Karen’s mission is to see more female athletes achieve their full potential, both on and off the pitch.

                Karen shares her journey of falling in love with sports and why she chose to work with a wide spectrum of ages, starting with grassroots, instead of focusing solely on elite athletes. She also reveals some of the most rewarding experiences she’s had so far.

                Karen also discusses why the media should give women’s sports greater coverage and what changes within the industry have made her excited about the future of sports, especially for women. Additionally, she touches on why she believes sexism is one of the biggest issues of modern sports and what can be done to combat it.

                Join us as we delve into the world of women’s sports and the incredible work Karen is doing with Sporting Sheroes. Don’t forget to follow Sporting Sheroes on Facebook, Instagram or Twitter and reach out to Karen through LinkedIn. 

                And if you’re looking to be a part of our fantastic Women in Sports community (which Karen is an active member of), be sure to join Women in Sports: Beyond the hashtag.

                ]]>In this week’s episode, Lorraine sits down with Karen Ramirez, founder of Sporting Sheroes, an organization that champions women in sports. Karen’s mission is to see more female athletes achieve their full potential, both on and off the pitch.

                Karen shares her journey of falling in love with sports and why she chose to work with a wide spectrum of ages, starting with grassroots, instead of focusing solely on elite athletes. She also reveals some of the most rewarding experiences she’s had so far.

                Karen also discusses why the media should give women’s sports greater coverage and what changes within the industry have made her excited about the future of sports, especially for women. Additionally, she touches on why she believes sexism is one of the biggest issues of modern sports and what can be done to combat it.

                Join us as we delve into the world of women’s sports and the incredible work Karen is doing with Sporting Sheroes. Don’t forget to follow Sporting Sheroes on Facebook, Instagram or Twitter and reach out to Karen through LinkedIn. 

                And if you’re looking to be a part of our fantastic Women in Sports community (which Karen is an active member of), be sure to join Women in Sports: Beyond the hashtag.

                ]]>d0dd2da7-d651-450d-8ddb-c703fc13f11fTue, 09 May 2023 06:00:00 +010032:53falsefull2712712Data Talks#70 The 5 KPIs all clubs should be focusing onClubs have many goals they need to achieve. Which is why it is important to have key performance indicators (KPIs). These let you know how you are performing against your goals. Are you reaching your goals, all the time or once in a while if at all? In episode 24 we discussed this very topic of KPI and we talked about what they are and why you need them. So this episode is a sequel to episode 24 but this time we will focus on the 5 KPIs all clubs should be focusing on. And in no particular order, these are; 1. Ticket sales 2. Merchandise sales 3. Matchday attendance 4. The value of your sponsorship agreements and finally number 5. The revenue you get from all of the other four KPIs. Let’s dive right in then shall we?

                So ticket sales is the first KPI. And if you remember in episode 24 we said that your KPIs and goals should be smart meaning that they are specific, measurable, achievable, relevant and time-bound. When setting ticket sales as a KPI, you want to be able to answer questions like how have our ticket sales been in a specific time period. And for all clubs the goal is to increase ticket sales or if you are always at full capacity a 100% of the time (which is impossible), you want to keep those numbers consistent. The reason you want ticket sales as a KPI is that this is the strongest indicator of your fans loyalty and the success of your ticketing campaigns have huge impact on your merchandise sales, sponsorship and matchday revenue.

                
                

                The second KPI is merchandise. Merchandise sales are a good revenue source for any club so of course you want to ensure that you are increasing your merchandise sales. Once again, when tracking this you have to make sure that you have specific goals for a specific period so that you can measure the effectiveness of your merchandise sales.

                
                

                Just because people are buying tickets to your games does not mean that they end up attending the game. No-shows are such a common occurrence in sports that clubs have had to be innovative to tackle this issue. A great example of this is FC Midtjylland who adopted a subscription based ticketing model to discourage no shows. Listen to the discussion that our CEO and Founder Stefan Lavén had with the ticketing manager of FC Midtjylland Martin Jacobsen in episode 49 of the podcast. Matchday attendance is a KPI that you need to keep a close eye on so that you make sure that your stadium is as full as possible.

                
                

                Number 4, you need to keep an eye on the value of your sponsorship agreements. Have your agreements been growing in value in the past two years or so? Which sponsorship have proven to have the highest engagement and/or return on investment in the last 5 years? Which potential sponsors do your supporters have a strong affinity and interest in and how would that possibly impact your sponsorship value in the next 5 years? There are so many KPIs you can track so do it. Track the value of your sponsorship agreements.

                
                

                Last but not least is revenue. Has your revenue increased or decreased in the past season? Are you forecasting it to grow in the future or decrease? How much of your revenue comes from your ticket sales, merchandise sales, matchday purchases and sponsorship agreements? And are all categories...]]>Clubs have many goals they need to achieve. Which is why it is important to have key performance indicators (KPIs). These let you know how you are performing against your goals. Are you reaching your goals, all the time or once in a while if at all? In episode 24 we discussed this very topic of KPI and we talked about what they are and why you need them. So this episode is a sequel to episode 24 but this time we will focus on the 5 KPIs all clubs should be focusing on. And in no particular order, these are; 1. Ticket sales 2. Merchandise sales 3. Matchday attendance 4. The value of your sponsorship agreements and finally number 5. The revenue you get from all of the other four KPIs. Let’s dive right in then shall we?

                So ticket sales is the first KPI. And if you remember in episode 24 we said that your KPIs and goals should be smart meaning that they are specific, measurable, achievable, relevant and time-bound. When setting ticket sales as a KPI, you want to be able to answer questions like how have our ticket sales been in a specific time period. And for all clubs the goal is to increase ticket sales or if you are always at full capacity a 100% of the time (which is impossible), you want to keep those numbers consistent. The reason you want ticket sales as a KPI is that this is the strongest indicator of your fans loyalty and the success of your ticketing campaigns have huge impact on your merchandise sales, sponsorship and matchday revenue.

                
                

                The second KPI is merchandise. Merchandise sales are a good revenue source for any club so of course you want to ensure that you are increasing your merchandise sales. Once again, when tracking this you have to make sure that you have specific goals for a specific period so that you can measure the effectiveness of your merchandise sales.

                
                

                Just because people are buying tickets to your games does not mean that they end up attending the game. No-shows are such a common occurrence in sports that clubs have had to be innovative to tackle this issue. A great example of this is FC Midtjylland who adopted a subscription based ticketing model to discourage no shows. Listen to the discussion that our CEO and Founder Stefan Lavén had with the ticketing manager of FC Midtjylland Martin Jacobsen in episode 49 of the podcast. Matchday attendance is a KPI that you need to keep a close eye on so that you make sure that your stadium is as full as possible.

                
                

                Number 4, you need to keep an eye on the value of your sponsorship agreements. Have your agreements been growing in value in the past two years or so? Which sponsorship have proven to have the highest engagement and/or return on investment in the last 5 years? Which potential sponsors do your supporters have a strong affinity and interest in and how would that possibly impact your sponsorship value in the next 5 years? There are so many KPIs you can track so do it. Track the value of your sponsorship agreements.

                
                

                Last but not least is revenue. Has your revenue increased or decreased in the past season? Are you forecasting it to grow in the future or decrease? How much of your revenue comes from your ticket sales, merchandise sales, matchday purchases and sponsorship agreements? And are all categories continuing to grow in revenue or are some decreasing? Is there potential to make more revenue from 1 or 2 if not all of the above categories? Once again there are many KPIs you can track under this one KPI.

                
                

                But why do you keep an eye on Key performance indicators? Because they will be your guide on what to do next, or what not to do. They inform you on how you are performing. This we all know is crucial for improving the commercial success of any club - big or small.

                
                

                If you have enjoyed this episode, make sure that you follow us on your podcast player so that you never miss an episode. Leave a review for us so we can know what you want to hear more of.

                
                

                
                

                ]]>5232955d-107c-4814-8f1f-43204963a551Tue, 02 May 2023 05:00:00 +010005:52falsefull2702702Data Talks#69 In conversation with Yvonne Harrison (CEO of Women in Football UK) - Women’s football clubs capitalizing on momentumOur next guest is the CEO of Women in Football UK, an organisation that empowers women, men and non-binary people in the football industry with the knowledge, expertise, and support to create a brighter, more diverse future within football. On top of that, Yvonne Harrison has served as director and advisor to many different organisations within the sports industry, and she is also the founder of StryveUK, a company that exists to help individuals and businesses be better and do better.

                Yvonne shared her insights on the following topics:

                • the role of a leader in the sports Industry: how to continuously improve
                • key factors that set successful sports organizations, projects, and individuals apart from the rest
                • how women´s football clubs can capitalize on the current momentum and increased attention.
                
                

                Women in Football UK is a network of professionals working in and around the football industry who support and champion their peers. As mentioned by Yvonne in this episode, the BeInspired Conference was hosted by Women in Football at Wembley Stadium in London on 15 and 16 March this year, with a full focus on the women's game. You can access all the conference sessions in this playlist. 

                You can follow Women in Football UK on Twitter, and please make sure to follow Yvonne on Twitter and LinkedIn.

                And if you would like to be part of the fantastic Women in the Sports community, please join Women in Sports: Beyond the hashtag 

                ]]>Our next guest is the CEO of Women in Football UK, an organisation that empowers women, men and non-binary people in the football industry with the knowledge, expertise, and support to create a brighter, more diverse future within football. On top of that, Yvonne Harrison has served as director and advisor to many different organisations within the sports industry, and she is also the founder of StryveUK, a company that exists to help individuals and businesses be better and do better.

                Yvonne shared her insights on the following topics:

                • the role of a leader in the sports Industry: how to continuously improve
                • key factors that set successful sports organizations, projects, and individuals apart from the rest
                • how women´s football clubs can capitalize on the current momentum and increased attention.
                
                

                Women in Football UK is a network of professionals working in and around the football industry who support and champion their peers. As mentioned by Yvonne in this episode, the BeInspired Conference was hosted by Women in Football at Wembley Stadium in London on 15 and 16 March this year, with a full focus on the women's game. You can access all the conference sessions in this playlist. 

                You can follow Women in Football UK on Twitter, and please make sure to follow Yvonne on Twitter and LinkedIn.

                And if you would like to be part of the fantastic Women in the Sports community, please join Women in Sports: Beyond the hashtag 

                ]]>43867277-ed48-413b-9d57-5679d8418491Tue, 25 Apr 2023 05:00:00 +010034:46falsefull2692692Data Talks#68 In-house vs outsourcing data analysisIn-house vs. outsourcing fan data analysis – are you currently at the crossroads of having to choose between the two? That is, whether your sports organization should collect and analyze fan data yourself (do it in-house) or you should outsource it (let an agency do the job). There are three main challenges that outsourcing fan data analysis can bring about:
                1. No one knows your sports organization better than you - some of the knowledge you have in-house has taken years to accumulate and master. And this is something an agency simply cannot replicate. Sure, they can help you analyze your data, but can they really help you draw the necessary conclusions from that data? Or more importantly, give you the insights that truly matter for your sports organization in order to make the right decisions? No matter how much ongoing communication there is between you and your partner, there is simply never enough time for them to truly understand your business as well as you do. Moreover, it is also likely that you cannot share all of your business secrets with them. And as a result, your agency partner risks giving you limited, or worse, the wrong information about your fans. For example, instead of getting the right report in minutes, you get it whenever your consultant has time.
                2. Unclear return on investment (ROI) - relying on an agency to do the job for you can end up being costly. Consequently, your return on investment (ROI) is unclear. Even if you set a target for your ROI, it can be difficult to evaluate whether the agency you choose will deliver on it. As mentioned under challenge 1, an agency does not know enough about your business. So they can only rely on the information they have received from you. But then again, even with this information, a high or even just a slightly positive ROI can still not be guaranteed. Because your agency simply does not have enough information and understanding of your business to deliver on your ROI objectives.
                3. Exclusively outsourcing fan data analysis is a short-term solution in an ever-changing digital world - sports organizations need to rely on data in order to make informed decisions for their different marketing activities as well as their overall strategy. But this becomes limited when working with an agency instead of owning this process in-house. You risk getting outdated data and insights, since you’re not receiving your data insights in real-time from your outsourcing partner. 
                
                

                
                

                Being able to act in-house is a huge advantage. Because then you will be able to actually gain the necessary insights you need to be able to:

                • Make informed and more accurate decisions – both for your marketing efforts as well as decisions affecting other parts of your sports organization.
                • Receive full control over your data analysis – from collecting data to analyzing and acting on it.
                • Receive improved results from your marketing efforts – such as increased ROI on your marketing campaigns.
                • Help build digital specialisms internally and foster digital skill sets – enable your teammates to become digital specialists themselves and foster a mindset of working digitally in-house.
                • Grow and scale – thanks to your employees becoming experts themselves, having internal specialism in-house will help your sports organization grow and scale.
                • Increase creativity – thanks to internal specialism, the creativity among your employees will likely increase.
                • Decreased cost – from not having to rely solely on an agency to do the job for you.
                • Increase transparency – since your sports organization has control over the entire ecosystem and process of collecting and analyzing your fan data.
                • Greater control over your brand strategy and execution by it
                
                

                doing your fan data analysis in-house, you will be able to:

                • Get actionable insights from your fan data much...]]>In-house vs. outsourcing fan data analysis – are you currently at the crossroads of having to choose between the two? That is, whether your sports organization should collect and analyze fan data yourself (do it in-house) or you should outsource it (let an agency do the job). There are three main challenges that outsourcing fan data analysis can bring about:
                  1. No one knows your sports organization better than you - some of the knowledge you have in-house has taken years to accumulate and master. And this is something an agency simply cannot replicate. Sure, they can help you analyze your data, but can they really help you draw the necessary conclusions from that data? Or more importantly, give you the insights that truly matter for your sports organization in order to make the right decisions? No matter how much ongoing communication there is between you and your partner, there is simply never enough time for them to truly understand your business as well as you do. Moreover, it is also likely that you cannot share all of your business secrets with them. And as a result, your agency partner risks giving you limited, or worse, the wrong information about your fans. For example, instead of getting the right report in minutes, you get it whenever your consultant has time.
                  2. Unclear return on investment (ROI) - relying on an agency to do the job for you can end up being costly. Consequently, your return on investment (ROI) is unclear. Even if you set a target for your ROI, it can be difficult to evaluate whether the agency you choose will deliver on it. As mentioned under challenge 1, an agency does not know enough about your business. So they can only rely on the information they have received from you. But then again, even with this information, a high or even just a slightly positive ROI can still not be guaranteed. Because your agency simply does not have enough information and understanding of your business to deliver on your ROI objectives.
                  3. Exclusively outsourcing fan data analysis is a short-term solution in an ever-changing digital world - sports organizations need to rely on data in order to make informed decisions for their different marketing activities as well as their overall strategy. But this becomes limited when working with an agency instead of owning this process in-house. You risk getting outdated data and insights, since you’re not receiving your data insights in real-time from your outsourcing partner. 
                  
                  

                  
                  

                  Being able to act in-house is a huge advantage. Because then you will be able to actually gain the necessary insights you need to be able to:

                  • Make informed and more accurate decisions – both for your marketing efforts as well as decisions affecting other parts of your sports organization.
                  • Receive full control over your data analysis – from collecting data to analyzing and acting on it.
                  • Receive improved results from your marketing efforts – such as increased ROI on your marketing campaigns.
                  • Help build digital specialisms internally and foster digital skill sets – enable your teammates to become digital specialists themselves and foster a mindset of working digitally in-house.
                  • Grow and scale – thanks to your employees becoming experts themselves, having internal specialism in-house will help your sports organization grow and scale.
                  • Increase creativity – thanks to internal specialism, the creativity among your employees will likely increase.
                  • Decreased cost – from not having to rely solely on an agency to do the job for you.
                  • Increase transparency – since your sports organization has control over the entire ecosystem and process of collecting and analyzing your fan data.
                  • Greater control over your brand strategy and execution by it
                  
                  

                  doing your fan data analysis in-house, you will be able to:

                  • Get actionable insights from your fan data much faster.
                  • Act on these insights quicker, such as targeting fans with relevant campaigns based on the insights you have received from your fan data.
                  • Measure your marketing effectiveness, since you are looking at and measuring the results from your marketing activities yourself. 
                  
                  

                  How to start on your in-house journey

                  Alright, so how can you actually get started on your in-house journey? Here is a list that can help you get started on your journey.

                  • Talk to other sports organizations that are also on their in-housing journey – the more sports organizations you ask the better. And make sure to ask those who are early on this journey and who are doing some things in-house and outsourcing some, as well as those who are doing most of their activities in-house.
                  • Invest in the right technology – whether you are new to in-housing or on your way, having the right technology in place, such as a Sports CDP, is a pivotal enabler to executing your strategy and working data-driven.
                  • When exploring technologies that enable your in-house journey, make sure that the solution provider is specialized in sports. This will help you support your proposal to start working in-house instead of relying on outsourced partners.
                  • Ask for use cases – ask technology providers to present use cases and success stories.
                  • Leverage internal skillsets – you already have internal skillsets across different teams. So depending on which skill sets you have, you can then determine which parts should be in-house and which parts should be outsourced for now. Moreover, you can then build a timeline for progress if your goal is to eventually in-house all parts of your digital marketing strategy. So, build on partial skillsets that you see needed in order to achieve the goal set on this timeline. 
                  
                  

                  If you follow these steps, you will soon enough find yourself well on your way to becoming more in-house driven.

                  
                  

                  
                  

                  ]]>51dc0d22-533e-4b8e-978e-1b91aeb33692Tue, 18 Apr 2023 05:00:00 +010007:04falsefull2682682Data Talks#67 In conversation with Anna Blixt (Diversity and Inclusion Educator) - Towards a more equal sports industry“What story are you writing? Together, we can create a more inclusive working life where more people feel seen, heard, and safe”. These are the words you see when you land on Anna Blixt’s website. Anna Blixt is an expert diversity and inclusion educator and facilitator with a strong passion for improving the work lives of others because she believes that the workplace is the perfect starting point for societal change. Today we get to talk to Anna about the importance of diversity and inclusion in sports.

                  Listen to this episode to learn more about:

                  1. Anna's story and her involvement in the sports industry
                  2. The importance of bringing into the discussion people with different opinions on diversity and inclusion instead of just talking to those who are already in agreement
                  3. Some of the reasons women/girls drop out of sports at a higher rate than men/boys
                  4. Opportunities for bringing more diversity and inclusion to the sports industry
                  5. Some of the positive changes we have seen so far in the sports industry
                  
                  

                  In this episode, we discuss an awesome project called, Correct the Internet, which friend to the show, Rebecca Snowden, a former New Zealand Fern, is one of the founding partners.

                  If you would like to hear more of Rebecca's thoughts on the women's sports space, check out this episode where she was the guest.

                  ]]>“What story are you writing? Together, we can create a more inclusive working life where more people feel seen, heard, and safe”. These are the words you see when you land on Anna Blixt’s website. Anna Blixt is an expert diversity and inclusion educator and facilitator with a strong passion for improving the work lives of others because she believes that the workplace is the perfect starting point for societal change. Today we get to talk to Anna about the importance of diversity and inclusion in sports.

                  Listen to this episode to learn more about:

                  1. Anna's story and her involvement in the sports industry
                  2. The importance of bringing into the discussion people with different opinions on diversity and inclusion instead of just talking to those who are already in agreement
                  3. Some of the reasons women/girls drop out of sports at a higher rate than men/boys
                  4. Opportunities for bringing more diversity and inclusion to the sports industry
                  5. Some of the positive changes we have seen so far in the sports industry
                  
                  

                  In this episode, we discuss an awesome project called, Correct the Internet, which friend to the show, Rebecca Snowden, a former New Zealand Fern, is one of the founding partners.

                  If you would like to hear more of Rebecca's thoughts on the women's sports space, check out this episode where she was the guest.

                  ]]>40682257-3b89-4d33-bbca-aa1d66cb28beTue, 11 Apr 2023 05:00:00 +010029:24falsefull2672672Data Talks#66 Which supporter segments should you be targeting?Selling out your stadium consistently hinges on you knowing who your supporters are, how they interact with your club, and how you can reach them with your ticketing offers. That is why it is important that you grow your supporter base continuously, collect supporter data with contact information and merge it with your sales data. These are the first 2 fundamentals out of 4, that you should be using to sell out your stadium. The third fundamental, which will be the focus of today’s episode is, find out which supporter segments you should target with your ticketing campaigns.

                  Let’s break down this fundamental into three sections:

                  1. The finding out part that is, how do you find out which supporter segments you should be targeting 
                  2. The supporter segments themselves, so what these are, and why do you need them
                  3. And lastly, the various ticketing campaigns you can run and which supporter segments you can start with
                  
                  

                  
                  

                  Okay, so the first question is, how do you find out which supporter segments you should be targeting? The simple answer is through the process of segmentation, that is grouping all your different supporters according to the characteristics and attributes they have in common. This could be based on various factors such as demographics, geographics, behavior, and so forth. The most effective way of segmenting is by using technology to find all these commonalities in your supporter data, this is the very reason why the first two fundamentals, grow your supporter data continuously and collect supporter data with contact information and merge it with your sales data are so important. It is nearly impossible to do segmentation without following these first two fundamentals. Lucky for you, the Data Talks Sports CDP has a segment builder that allows you to be very precise in your segmentation.

                  Check out the video linked in the description on what this looks like. Trust me, you want to see this for yourself instead of me describing it to you.

                  
                  

                  So why do you need to know your different supporter segments? Because knowing this will help you tailor your messages and offers to those groups in a way that they will appreciate. For example, you want to send a different message to your season ticket holders than to your single ticket holders. Failing to do this will make your messages and offers irrelevant, which might lead to unsubscribes which are the first sign that you are losing a supporter’s attention. Relevant offers and messages are the single biggest factors that lead to engagement and purchases so you want to get this right.

                  
                  

                  This leads us to our final question, what kind of ticketing campaigns can you send, and to which segments? Again, this depends on the data you have collected so far. But let’s say that your data shows you that:

                  
                  

                  1. You are not getting enough single ticket sales between a certain age, this is a perfect indicator of the ticketing campaign you should send
                  2. Or maybe only about half of your previous season ticket holders have renewed their season tickets for the current season - in this case, it would be time for you to send them a season ticket renewal campaign
                  3. Perhaps you notice that you have more supporters than buy family tickets, you can be more intentional with them and send them ticketing campaigns to suit their needs
                  4. How about all the supporters who spend a lot of money on buying VIP tickets? You can send them the right ticketing campaign to
                  
                  

                  
                  

                  The gist of the story is, as long as you have merged your supporter’s contact information with your sales data, you can identify the opportunities to leverage to fill out your stadium consistently, and not just at your biggest, high-profile matches.

                  
                  

                  
                  

                  ]]>Selling out your stadium consistently hinges on you knowing who your supporters are, how they interact with your club, and how you can reach them with your ticketing offers. That is why it is important that you grow your supporter base continuously, collect supporter data with contact information and merge it with your sales data. These are the first 2 fundamentals out of 4, that you should be using to sell out your stadium. The third fundamental, which will be the focus of today’s episode is, find out which supporter segments you should target with your ticketing campaigns.

                  Let’s break down this fundamental into three sections:

                  1. The finding out part that is, how do you find out which supporter segments you should be targeting 
                  2. The supporter segments themselves, so what these are, and why do you need them
                  3. And lastly, the various ticketing campaigns you can run and which supporter segments you can start with
                  
                  

                  
                  

                  Okay, so the first question is, how do you find out which supporter segments you should be targeting? The simple answer is through the process of segmentation, that is grouping all your different supporters according to the characteristics and attributes they have in common. This could be based on various factors such as demographics, geographics, behavior, and so forth. The most effective way of segmenting is by using technology to find all these commonalities in your supporter data, this is the very reason why the first two fundamentals, grow your supporter data continuously and collect supporter data with contact information and merge it with your sales data are so important. It is nearly impossible to do segmentation without following these first two fundamentals. Lucky for you, the Data Talks Sports CDP has a segment builder that allows you to be very precise in your segmentation.

                  Check out the video linked in the description on what this looks like. Trust me, you want to see this for yourself instead of me describing it to you.

                  
                  

                  So why do you need to know your different supporter segments? Because knowing this will help you tailor your messages and offers to those groups in a way that they will appreciate. For example, you want to send a different message to your season ticket holders than to your single ticket holders. Failing to do this will make your messages and offers irrelevant, which might lead to unsubscribes which are the first sign that you are losing a supporter’s attention. Relevant offers and messages are the single biggest factors that lead to engagement and purchases so you want to get this right.

                  
                  

                  This leads us to our final question, what kind of ticketing campaigns can you send, and to which segments? Again, this depends on the data you have collected so far. But let’s say that your data shows you that:

                  
                  

                  1. You are not getting enough single ticket sales between a certain age, this is a perfect indicator of the ticketing campaign you should send
                  2. Or maybe only about half of your previous season ticket holders have renewed their season tickets for the current season - in this case, it would be time for you to send them a season ticket renewal campaign
                  3. Perhaps you notice that you have more supporters than buy family tickets, you can be more intentional with them and send them ticketing campaigns to suit their needs
                  4. How about all the supporters who spend a lot of money on buying VIP tickets? You can send them the right ticketing campaign to
                  
                  

                  
                  

                  The gist of the story is, as long as you have merged your supporter’s contact information with your sales data, you can identify the opportunities to leverage to fill out your stadium consistently, and not just at your biggest, high-profile matches.

                  
                  

                  
                  

                  ]]>923a3a51-bf2e-4cfe-9d58-49b207302841Tue, 04 Apr 2023 05:00:00 +010005:23falsefull2662662Data Talks#65 In Conversation with Noreena Shams - World #128 Squash playerOur next guest is a Professional Squash Player based in Pakistan who was ranked number 120 in the world by the Professional Squash Association. She is not only an athlete but also an activist. Noorena Shams is the first ever athlete from Pakistan to have spoken at the United Nations Human Rights Council social forum Geneva 2018 for the rights of athletes of South Asia.

                  This is what Noorena has to say about herself:

                  I am a Pakistani athlete and an activist. Professionally I have played squash in different tournaments around the world. I have touched the highest rank of 120. Right now I rank 238 in the world by the Professional Squash Association. I have remained among the 30 Asian squash players during my junior career. I have played cricket and have been a cyclist for a short span of time.

                  I am the youngest member of the sports management committee by the Khyber PakhtunKhwa Government. I am the only athlete to sit on this table. I have been listed among 24 inspirational figures by UNDP Pakistan 2016. I have been voted as one of the 50 influential ladies of Pakistan by The News newspaper 2016. I have been among the 20 game changers listed by the Global Citizen’s Magazine 2018. I am the first ever female international athlete from Malakand Division that includes Dir, Swat, Bajaur, Buner, Chitral, Malakand and Shangla district.

                  As an activist I am the first ever athlete from Pakistan to have spoken at the United Nations Human Rights Council social forum Geneva 2018 for the rights of athletes of south asia. I have spoken at the United Nations Commission on the status of women New York 2017. I have spoken on and off regarding the rights of athletes and women on different platforms including Human Rights Watch head office and others. I have been trying to help many students and athletes financially through my social media presence. I have recently been listed among young activists serving in COVID’19 by the United Nations Youth Envoy.

                  In this episode we talk about:

                  1. The role the media plays in advancing women's sports
                  2. The importance if allowing everyone to make their own choices
                  3. The hardships that Noorena has gone through in order to play sports
                  4. The impact Noorena would love to have on the sports industry and all generations of women
                  
                  

                  Remember to follow Noorena on LinkedIn.

                  And if you would like to be a part of a fantastic Women in Sports community, join women in sports: beyond the hashtag

                  ]]>Our next guest is a Professional Squash Player based in Pakistan who was ranked number 120 in the world by the Professional Squash Association. She is not only an athlete but also an activist. Noorena Shams is the first ever athlete from Pakistan to have spoken at the United Nations Human Rights Council social forum Geneva 2018 for the rights of athletes of South Asia.

                  This is what Noorena has to say about herself:

                  I am a Pakistani athlete and an activist. Professionally I have played squash in different tournaments around the world. I have touched the highest rank of 120. Right now I rank 238 in the world by the Professional Squash Association. I have remained among the 30 Asian squash players during my junior career. I have played cricket and have been a cyclist for a short span of time.

                  I am the youngest member of the sports management committee by the Khyber PakhtunKhwa Government. I am the only athlete to sit on this table. I have been listed among 24 inspirational figures by UNDP Pakistan 2016. I have been voted as one of the 50 influential ladies of Pakistan by The News newspaper 2016. I have been among the 20 game changers listed by the Global Citizen’s Magazine 2018. I am the first ever female international athlete from Malakand Division that includes Dir, Swat, Bajaur, Buner, Chitral, Malakand and Shangla district.

                  As an activist I am the first ever athlete from Pakistan to have spoken at the United Nations Human Rights Council social forum Geneva 2018 for the rights of athletes of south asia. I have spoken at the United Nations Commission on the status of women New York 2017. I have spoken on and off regarding the rights of athletes and women on different platforms including Human Rights Watch head office and others. I have been trying to help many students and athletes financially through my social media presence. I have recently been listed among young activists serving in COVID’19 by the United Nations Youth Envoy.

                  In this episode we talk about:

                  1. The role the media plays in advancing women's sports
                  2. The importance if allowing everyone to make their own choices
                  3. The hardships that Noorena has gone through in order to play sports
                  4. The impact Noorena would love to have on the sports industry and all generations of women
                  
                  

                  Remember to follow Noorena on LinkedIn.

                  And if you would like to be a part of a fantastic Women in Sports community, join women in sports: beyond the hashtag

                  ]]>1a76fc0d-c716-40c1-abd7-66774353af96Tue, 28 Mar 2023 05:00:00 +010040:43falsefull2652652Data Talks#64 The secret weapon to growing your supporter base, continuously - GAMIFICATIONGrow your supporter base continuously 

                  Sports clubs are one of the most followed accounts on various social media platforms. That’s because fans are hungry to keep up with their favourite clubs. Fans want to see what their favourite players are up to. A great example of this is how Al-Nassr FC gained over 2.5 million new followers in a matter of hours following the announcement of Cristiano Ronlado’s transfer to the club. This was a 400% increase from the 834 000 followers they had prior to the announcement.

                  
                  

                  Having a huge follower base on social media is great. But do you know what’s even better, turning those followers into known contacts in your database? This will help you understand your supporters better. From their preferences to the ways they engage with your club in terms of purchases and web behaviour, to name but a couple of examples. Once you know your supporters better, you can send them the right ticketing and merchandise offers in a way that they can really appreciate instead of sending out generic offers in the form of standard social media posts.

                  
                  

                  So how can you turn your social media followers into known contacts in your database? Remember I mentioned sending out offers in a way that supporters will appreciate? It’s really vital that however way you choose to grow your supporter base, you ensure that it’s in a way that your supporters will really appreciate. One such proven way of doing so is gamification. Gamification is the application of typical elements of game playing to other areas of activity. Elements such as point scoring, competition with others, and rules of play. This is done as a powerful online marketing technique to encourage engagement with a product or service. In our case, you would be doing this as a way of encouraging your supporters to submit their contact information in exchange for playing the game, so to speak.

                  
                  

                  Gamification is something that fans really appreciate. For example, score predictions are particularly popular. Fans always jump at the opportunity of predicting which team will win and how many goals they will score against the other teams. This builds anticipation, excitement, and friendly competition amongst different fan groups. And it also gives the individual supporters predicting the scores a feeling of intimate involvement and raises the stakes a little bit for them. Meaning that they will be more invested in the game that they predicted the score for hoping that they are correct and sometimes hoping that their fellow fan group members are wrong. 

                  
                  

                  This is so powerful that 3 000 supporters of one of our customers’ rushed to predict scores of the club’s upcoming game within a space of 24hrs. This was the very first time that our customer had used this gamification tactic and supporters were filled with much anticipation and excitement. Of the 3 000 that signed up for the score prediction, about 60% were engaging with the club for the first time. Meaning that the club managed to successfully grow its database using gamification. 

                  
                  

                  
                  

                  ]]>Grow your supporter base continuously 

                  Sports clubs are one of the most followed accounts on various social media platforms. That’s because fans are hungry to keep up with their favourite clubs. Fans want to see what their favourite players are up to. A great example of this is how Al-Nassr FC gained over 2.5 million new followers in a matter of hours following the announcement of Cristiano Ronlado’s transfer to the club. This was a 400% increase from the 834 000 followers they had prior to the announcement.

                  
                  

                  Having a huge follower base on social media is great. But do you know what’s even better, turning those followers into known contacts in your database? This will help you understand your supporters better. From their preferences to the ways they engage with your club in terms of purchases and web behaviour, to name but a couple of examples. Once you know your supporters better, you can send them the right ticketing and merchandise offers in a way that they can really appreciate instead of sending out generic offers in the form of standard social media posts.

                  
                  

                  So how can you turn your social media followers into known contacts in your database? Remember I mentioned sending out offers in a way that supporters will appreciate? It’s really vital that however way you choose to grow your supporter base, you ensure that it’s in a way that your supporters will really appreciate. One such proven way of doing so is gamification. Gamification is the application of typical elements of game playing to other areas of activity. Elements such as point scoring, competition with others, and rules of play. This is done as a powerful online marketing technique to encourage engagement with a product or service. In our case, you would be doing this as a way of encouraging your supporters to submit their contact information in exchange for playing the game, so to speak.

                  
                  

                  Gamification is something that fans really appreciate. For example, score predictions are particularly popular. Fans always jump at the opportunity of predicting which team will win and how many goals they will score against the other teams. This builds anticipation, excitement, and friendly competition amongst different fan groups. And it also gives the individual supporters predicting the scores a feeling of intimate involvement and raises the stakes a little bit for them. Meaning that they will be more invested in the game that they predicted the score for hoping that they are correct and sometimes hoping that their fellow fan group members are wrong. 

                  
                  

                  This is so powerful that 3 000 supporters of one of our customers’ rushed to predict scores of the club’s upcoming game within a space of 24hrs. This was the very first time that our customer had used this gamification tactic and supporters were filled with much anticipation and excitement. Of the 3 000 that signed up for the score prediction, about 60% were engaging with the club for the first time. Meaning that the club managed to successfully grow its database using gamification. 

                  
                  

                  
                  

                  ]]>c2306532-c788-461e-bcac-df7c2a2485b6Tue, 21 Mar 2023 05:00:00 +010004:56falsefull2642642Data Talks#63 In conversation with Eva Murray (Lead Evangelists EMEA at Snowflake) - Adoption of technology in sportsFrom working as a consultant in both the private and public sectors in New Zealand to working as a business analyst in the Financial Services Industry and Tableau consulting, Eva Murray is an expert on all things data and working data-driven. And now, as Lead Evangelist at Snowflake, one of Data Talks’ solution partners, Eva helps organizations have more impact with data and drive the adoption of technology to achieve a substantial return on investment, we are more than thrilled to have Eva Murray on the podcast.

                  Here are some of the topics that Eva discussed with the team in today's episode:

                  1. business opportunities and challenges a Sports Organisation can create by utilizing that data
                  2. unique capabilities Snowflake brings to platforms such as Data Talks' Sports CDP
                  3. Data sharing, data clean rooms and data analytics
                  
                  

                  
                  

                  Find out more about how Data Talks and Snowflake work together here: Data Talks Helps Sports Brands Score More Sales with Snowflake’s Data Cloud

                  ]]>From working as a consultant in both the private and public sectors in New Zealand to working as a business analyst in the Financial Services Industry and Tableau consulting, Eva Murray is an expert on all things data and working data-driven. And now, as Lead Evangelist at Snowflake, one of Data Talks’ solution partners, Eva helps organizations have more impact with data and drive the adoption of technology to achieve a substantial return on investment, we are more than thrilled to have Eva Murray on the podcast.

                  Here are some of the topics that Eva discussed with the team in today's episode:

                  1. business opportunities and challenges a Sports Organisation can create by utilizing that data
                  2. unique capabilities Snowflake brings to platforms such as Data Talks' Sports CDP
                  3. Data sharing, data clean rooms and data analytics
                  
                  

                  
                  

                  Find out more about how Data Talks and Snowflake work together here: Data Talks Helps Sports Brands Score More Sales with Snowflake’s Data Cloud

                  ]]>486d0998-4729-4ac6-ab65-77e4e67eeb56Tue, 14 Mar 2023 05:00:00 +010036:58falsefull2632632Data Talks#62 International women's day: DigitALL: Innovation and technology for gender equality.Happy International Women’s day.

                  Today the global world community celebrates the social, economic, cultural, and political achievements of women while also calling on all stakeholders to take action in order to accelerate gender parity. And the theme this year is: DigitALL: Innovation and technology for gender equality.

                  And of course Data Talks being a SaaS company bringing cutting-edge innovation and technology to the sports industry while also advocating and championing the acceleration of women’s sports commercial success, we feel passionate about this year’s theme. At the beginning of the year, we announced our partnership with Lewes FC. Speaking on the partnership, this is what our CEO, Stefan Lavén had to say:

                  
                  

                  “At the heart of Lewes FC is a strong passion for innovation and equality. This is evident in everything they do not least, in how they allocate their resources between their men’s and women’s teams. So of course, Data Talks could not miss out on the opportunity to partner with a club whose ethos reflects ours. With this partnership, Data Talks and Lewes FC have a chance to prove the merit of using data to create unparalleled commercial success, for both men’s and women’s teams.”

                  
                  

                  Today we implore all stakeholders involved in the sports industry to:

                  1. Set bigger goals for women’s sports organizations and commit to achieving those goals so that we can see an acceleration in attendance at women’s sports games
                  2. But also an important factor is to embrace innovation and technology in helping women’s sports clubs to achieve their goals
                  
                  

                  
                  

                  This was the very reason we went into partnership with Lewes FC. When speaking about the partnership, this is what the CEO of Lewes FC had to say about the partnership:

                  
                  

                  “Football is full of emotion. But when you’re trying to hit targets and make good decisions, you need to be thoughtful and rational. For that, you need good evidence, good data, and good ways of connecting, understanding, and handling data. Data Talks will help us to clean up and streamline the way we handle information internally, which in turn, will help us make good commercial decisions and engage better with our fans, owners, partners, and suppliers. We’re delighted to welcome Data Talks to the Lewes FC team.”

                  
                  

                  Accelerating the commercial success of women’s sports organizations is something that we have been working fiercely with. Because we believe that this is truly the key to reaching gender parity faster, the very reason we are celebrating international women’s day today. We have particularly been focusing on ensuring that women’s sports organizations get more supporters, superior sales, and real revenue through the 4 fundamentals of selling more tickets and merchandise.

                  
                  

                  These four fundamentals are:

                  
                  

                  1. Grow your supporter base, continuously

                  2. Collect supporter data with contact information and merge it with your sales data

                  3. Find out which supporter segments you should target with your ticketing campaigns

                  4. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate

                  
                  

                  Using these 4 fundamentals to sell more tickets and merchandise is crucial especially today when women’s sports are enjoying a lot of publicity. However, just because people are talking about women’s sports clubs and teams online, does not mean that they are actually buying tickets or merchandise from them. And just because FC Barcelona and The Lionesses are setting new attendance records, it does not mean that the average women’s club is seeing record or even full attendance at their games.

                  
                  

                  This, unfortunately, is the sad reality in sports right now. Online hype,...]]>Happy International Women’s day.

                  Today the global world community celebrates the social, economic, cultural, and political achievements of women while also calling on all stakeholders to take action in order to accelerate gender parity. And the theme this year is: DigitALL: Innovation and technology for gender equality.

                  And of course Data Talks being a SaaS company bringing cutting-edge innovation and technology to the sports industry while also advocating and championing the acceleration of women’s sports commercial success, we feel passionate about this year’s theme. At the beginning of the year, we announced our partnership with Lewes FC. Speaking on the partnership, this is what our CEO, Stefan Lavén had to say:

                  
                  

                  “At the heart of Lewes FC is a strong passion for innovation and equality. This is evident in everything they do not least, in how they allocate their resources between their men’s and women’s teams. So of course, Data Talks could not miss out on the opportunity to partner with a club whose ethos reflects ours. With this partnership, Data Talks and Lewes FC have a chance to prove the merit of using data to create unparalleled commercial success, for both men’s and women’s teams.”

                  
                  

                  Today we implore all stakeholders involved in the sports industry to:

                  1. Set bigger goals for women’s sports organizations and commit to achieving those goals so that we can see an acceleration in attendance at women’s sports games
                  2. But also an important factor is to embrace innovation and technology in helping women’s sports clubs to achieve their goals
                  
                  

                  
                  

                  This was the very reason we went into partnership with Lewes FC. When speaking about the partnership, this is what the CEO of Lewes FC had to say about the partnership:

                  
                  

                  “Football is full of emotion. But when you’re trying to hit targets and make good decisions, you need to be thoughtful and rational. For that, you need good evidence, good data, and good ways of connecting, understanding, and handling data. Data Talks will help us to clean up and streamline the way we handle information internally, which in turn, will help us make good commercial decisions and engage better with our fans, owners, partners, and suppliers. We’re delighted to welcome Data Talks to the Lewes FC team.”

                  
                  

                  Accelerating the commercial success of women’s sports organizations is something that we have been working fiercely with. Because we believe that this is truly the key to reaching gender parity faster, the very reason we are celebrating international women’s day today. We have particularly been focusing on ensuring that women’s sports organizations get more supporters, superior sales, and real revenue through the 4 fundamentals of selling more tickets and merchandise.

                  
                  

                  These four fundamentals are:

                  
                  

                  1. Grow your supporter base, continuously

                  2. Collect supporter data with contact information and merge it with your sales data

                  3. Find out which supporter segments you should target with your ticketing campaigns

                  4. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate

                  
                  

                  Using these 4 fundamentals to sell more tickets and merchandise is crucial especially today when women’s sports are enjoying a lot of publicity. However, just because people are talking about women’s sports clubs and teams online, does not mean that they are actually buying tickets or merchandise from them. And just because FC Barcelona and The Lionesses are setting new attendance records, it does not mean that the average women’s club is seeing record or even full attendance at their games.

                  
                  

                  This, unfortunately, is the sad reality in sports right now. Online hype, buzz, or whatever you want to call it does not necessarily translate to commercial success through ticket sales. That is why it is crucial for women’s clubs to be more strategic in leveraging the current positivity.

                  
                  

                  We are always willing and excited to talk to people one-on-one so if you would like to get in touch to discuss how we can help your club accelerate the success of their women’s team.

                  
                  

                  Once again, Happy International Women’s day.

                  
                  

                  Join our women's sports community here to be part of the change!

                  ]]>dcf3f31c-d266-4596-8d0b-915b8e7bfe99Tue, 07 Mar 2023 05:00:00 +010005:46falsefull2622622Data Talks#61 In conversation with Rebecca Sowden (Founder of Team Heroine) - Sponsorship and marketing of women's sportsMeet Rebecca Sowden

                  The Women’s Sports Director at WeAreFearless & the founder of Team Heroine - a platform where they share insight, tools, and inspiration to help brands and rights holders unleash the power of women's sports sponsorship and marketing. Rebecca Sowden has also worked as a Sponsorship Manager and Commercial Marketing Director. She also worked as marketing manager for FIFA where she developed and managed marketing initiatives including the production of TV commercials to drive attendance at the 2008 FIFA U-17 Women's World Cup.

                  Rebecca also works closely with Lewes FC and is one of its owners

                  
                  

                  In today's episode we discuss:

                  1. Sponsorship and marketing in women's sports
                  2. Challenges within the women's sports industry
                  3. The importance of leveraging the current momentum within women's sports
                  4. How to be a male-ally of women's sports
                  
                  

                  
                  

                  Transcript

                  You are listening to the sports C D P Crash course, your go-to podcast for all things sports related. We talk about how sports clubs and teams can sell more tickets and merchandise than ever before, and how they can negotiate sponsorship agreements of higher. We also champion women's sports and discuss how data and innovation can help bring equality to the sports industry.

                  We have interviewed industry leaders who have worked with the likes of the NFL FC Barcelona, women in football uk, Feba the Davis Cup, just to name a few. So don't miss out. Listen to today's episode. Our next guest is a women's sports director at We Are Fearless and the founder of Team Heroin, a platform where they share insight, tools and inspiration to help brands and right holders unleash the power of women's sports sponsoring and marketing.

                  
                  

                  Rebecca Soen has also worked as a sponsorship manager and commercial marketing director and a marketing manager for FIFA where she developed and managed marketing initiatives, including the production of TV commercials to drive attendance at the 2008 FIFA under 17 Women's World Cup. Rebecca, welcome to the podcast.

                  
                  

                  Thank you for having me. It's such a, it's such an honor because, um, I feel like we've been trying to get this done for such a long time and it's, it's so great that we're finally able to do it. Yeah, no, it's fantastic to connect and looking forward to it. Absolutely. But before we begin, we like to start off our sessions with an icebreaker.

                  
                  

                  Are you ready for that? Oh, we'll see. , what's your favorite quote, expression or motto, and why Is it your. I think I'd have to go with, feel the fear and do it anyway. And I guess I just like to live by that motto myself. Um, obviously produce a lot of content around women's sport and you know, sometimes it's a little bit uncomfortable trying to push a few buttons and, um, start to.

                  
                  

                  Tricky conversation, but I think without that boldness and challenge, we are not gonna drive the game forward quick enough. So yeah, I like to kind of, and work in my own personal life, kind of live by that. And do you have any memories of like any, anything like recent where you've actually felt just petrified or just afraid and you're just like, you know what, I'm just doing.

                  
                  

                  Yeah, I mean I think, um, well personally I was at a Halloween theme park on the weekend, so going a couple of rides, which definitely put me outta my comfort zone. But you know, I think knowing I was gonna be a little bit uncomfortable, but the rewards at the end of it were worth...]]>Meet Rebecca Sowden

                  The Women’s Sports Director at WeAreFearless & the founder of Team Heroine - a platform where they share insight, tools, and inspiration to help brands and rights holders unleash the power of women's sports sponsorship and marketing. Rebecca Sowden has also worked as a Sponsorship Manager and Commercial Marketing Director. She also worked as marketing manager for FIFA where she developed and managed marketing initiatives including the production of TV commercials to drive attendance at the 2008 FIFA U-17 Women's World Cup.

                  Rebecca also works closely with Lewes FC and is one of its owners

                  
                  

                  In today's episode we discuss:

                  1. Sponsorship and marketing in women's sports
                  2. Challenges within the women's sports industry
                  3. The importance of leveraging the current momentum within women's sports
                  4. How to be a male-ally of women's sports
                  
                  

                  
                  

                  Transcript

                  You are listening to the sports C D P Crash course, your go-to podcast for all things sports related. We talk about how sports clubs and teams can sell more tickets and merchandise than ever before, and how they can negotiate sponsorship agreements of higher. We also champion women's sports and discuss how data and innovation can help bring equality to the sports industry.

                  We have interviewed industry leaders who have worked with the likes of the NFL FC Barcelona, women in football uk, Feba the Davis Cup, just to name a few. So don't miss out. Listen to today's episode. Our next guest is a women's sports director at We Are Fearless and the founder of Team Heroin, a platform where they share insight, tools and inspiration to help brands and right holders unleash the power of women's sports sponsoring and marketing.

                  
                  

                  Rebecca Soen has also worked as a sponsorship manager and commercial marketing director and a marketing manager for FIFA where she developed and managed marketing initiatives, including the production of TV commercials to drive attendance at the 2008 FIFA under 17 Women's World Cup. Rebecca, welcome to the podcast.

                  
                  

                  Thank you for having me. It's such a, it's such an honor because, um, I feel like we've been trying to get this done for such a long time and it's, it's so great that we're finally able to do it. Yeah, no, it's fantastic to connect and looking forward to it. Absolutely. But before we begin, we like to start off our sessions with an icebreaker.

                  
                  

                  Are you ready for that? Oh, we'll see. , what's your favorite quote, expression or motto, and why Is it your. I think I'd have to go with, feel the fear and do it anyway. And I guess I just like to live by that motto myself. Um, obviously produce a lot of content around women's sport and you know, sometimes it's a little bit uncomfortable trying to push a few buttons and, um, start to.

                  
                  

                  Tricky conversation, but I think without that boldness and challenge, we are not gonna drive the game forward quick enough. So yeah, I like to kind of, and work in my own personal life, kind of live by that. And do you have any memories of like any, anything like recent where you've actually felt just petrified or just afraid and you're just like, you know what, I'm just doing.

                  
                  

                  Yeah, I mean I think, um, well personally I was at a Halloween theme park on the weekend, so going a couple of rides, which definitely put me outta my comfort zone. But you know, I think knowing I was gonna be a little bit uncomfortable, but the rewards at the end of it were worth it. Yeah, I think just in a day-to-day basis, like I said, I've, you know, with a lot of my content, um, you know, trying to raise the conversation on issues that are complex, um, you know, and knowing you're gonna get a little bit of resistance or conflicting comments back, but just still knowing it's best for the game and, and best to help drive things forward.

                  
                  

                  So still doing it. Awesome. You have worked with big brands such as FIFA Sky, and. Maybe let's go back to the beginning. What is it, uh, about sports or the sports industry that has you captivated if we start there? Yeah, I mean, I was lucky enough to be involved with sport since the age of five. I started playing footballers, one of the first girls, and the only girl in boys team.

                  
                  

                  Um, so I guess growing up. Participating in sport, I felt that camaraderie, that connection, um, that brings people from all sorts of backgrounds together. So I think naturally kind of being involved from that side, I always had an interest in it. And I think for me, um, yeah, that's discontinued into my career.

                  
                  

                  I just love the power of sport to bring people together and connect all sorts of people. Awesome, awesome. And, uh, shortly after leaving university, uh, you founded ASCAs Communications, uh, where you produced an information pack, including Emmanuel and A D B D to aid other KWA athletes, uh, in their pursuit to obtain college sports scholarships in the us.

                  
                  

                  Uh, you went on to found other projects and companies as. A great example being team heroin. What is it that prompts you to found your own projects and companies? Is it that you identify a need that is not being fulfilled or what, what is it? Yeah, absolutely. You've hit the nail on the head there that I guess I'm always drawn to studying companies or ideas that solve problems I face or have, have encountered or experienced a gap in the market.

                  
                  

                  I went to college on a soccer scholarship in the, the US as a Kiwi. And when I came back, um, you know, all these other Kiwi athletes were like, oh, how do you do it? What, how do you go about it? And myself, I found the, the process very confusing and complex and I wasn't the only one obviously, as there were hits of other people approaching me.

                  
                  

                  So kind of, yeah, saw the gap in that and, and tried to just help solve it. I think with Team Hero, my latest kind of venture. The reason I was compelled to start that was it was the 2019 Women's World Cup in France. And of course, you know, it kind of took the world by storm. There were a billion people that were watching the tournament, yet I still.

                  
                  

                  Couldn't believe how few sponsors were involved in the tournament or, or Warren's football and those that were, were just still activated in a way that wasn't fulfilling their potential or kind of copying and pasting the men's game. So yeah, I just thought there was a real need to advocate for more sponsorship around women's football and women's sport, and also help marketers unleash that power around best leveraging their sponsorship in marketing rather than, Kind of doing what they would do for the men's game and really understanding and identifying those nuances and opportunities around the women's game.

                  
                  

                  Uh, you just mentioned about, um, like going to, to the US and on, on a scholarship as well. You are maybe the third person that we've spoken to that's gone to the US on a scholarship . And so I'm like, I don't know. I think that's so, that's so interesting that the US is actually. Maybe so ahead or advanced when it comes to creating opportunities.

                  
                  

                  Mm-hmm. for women in that area of like scholarships and stuff. Yeah. I think particularly with women's soccer, I think they've always been ahead of the game. So for me it was always the dream destination because it's right around the 1999 World Cup. You know, the famous Brandy Chastain ripping off her shirt and when they won the World Cup.

                  
                  

                  America was just really the place to be for women's soccer. But saying that the US just do college sports so well, it's, it's so professional. You're getting to train and play like a professional athlete, plus you come out with a degree and have an amazing social experience at the same time. So for me, you know, I think it's a fantastic opportunity for athletes to pursue their athletic dreams, but also get an education and a great experience at the same time.

                  
                  

                  It makes me wonder though, like what other countries could be doing better in that sense? You know? Um, because I am thinking back to. where I'm from in Botswana. Mm-hmm. . We have a lot of opportunities from the government when it comes to academics, so if you do very well, the government will give you like a full ride scholarship to like even Oxford or whatever, university, but never really when it comes to sports, because where I'm from, sports is viewed as the thing that you do when you.

                  
                  

                  Do you actually, yeah, I mean, I think it's a great path and, um, I mean, the US does have the advantage that they can command such big broadcast rights across their college sports from, you know, basketball to football. Uh, so, you know, that funds a lot of the programs. But I think, you know, this dual, um, kind of passions with sport and education is a, is a great way to move forward and help people excel in both areas and, you know, they naturally compliment each other with.

                  
                  

                  You know, being, being productive and healthy through sport, you know, helps obviously with the academics as well. So it's a great model. Um, which yeah, I'd love to see more nations follow. Yeah. Yeah. Sorry. I just got really interested in that. suddenly hit me that, oh, quite a few people that we've spoken to have mentioned the US in one way or another.

                  
                  

                  Like the US in that sense has that soft power where like, like you're saying, with commanding rights, with commanding this interest and being able to produce commercial value from it in a sense mm-hmm. versus other countries. But, um, , you mentioned that, um, you were speaking about how you focus on women's sponsorship and, and marketing with team heroin.

                  
                  

                  Um, what trends are you seeing within that field that sports organizations should start implementing and leveraging, especially when it comes to, I mean, women's sports organizations, like what should they be doing when it comes to sponsorship? Mm-hmm. , I think one of the biggest things in terms of sponsorship is brands or sponsors need to see themselves as partner.

                  
                  

                  Who are there to help the game thrive as opposed to just transactional sponsors. They put in money, they get whatever value out of it. I think because women's sport is still at such a nascent stage, you know, it's kind of in that startup phase. , it needs to really be a partnership attitude to collectively grow the game.

                  
                  

                  And I think that's the biggest opportunity for brands too. The ones that we are seeing doing the best, coming in, really adding to that ecosystem and kind of looking like heroes in the process because they're helping the game, but you know, they're activating certain ways to help it investing. So it's kind of a win-win scenario.

                  
                  

                  So yeah, I always encourage brands to. Think about what, what kind of role in the ecosystem are you gonna play to enable it to thrive? I think we're also seen in terms of commercial trends, a movement towards unbundling sponsorship rights from the, the men's teams or men's side of the organization. So for the first time ever, FIFA have unbundled their men's World Cup rights from the Women's World Cup rights.

                  
                  

                  Uh, so zero an accounting cloud software company and Visa are the. Women's World Cup and Women's FIFA sponsors and what I, where I think the opportunity is around unbundling. Um, and it needs to be right for each team and organization of course, and you need to look at the individual aspects. But what I like about it is I do see men's sport and women's sport as a different product with a different audience.

                  
                  

                  And I think. If you kind of separate them out, you can really focus on the, the strengths and the attributes of each. But it also opens up opportunities for new entrants in the market. So someone like Xero, they're all about supporting and getting more women and small business to thrive. So they potentially wouldn't have got involved with FIFA if they had to then buy the men's World Cup as well.

                  
                  

                  That's not kind of the area of focus. Plus it probably would've been price, um, exhibitive. So I think yeah, it's a great opportunity for a lot of brands. We've seen you afa have a lot of success with Visa as the first kind of UEFA women's partner MasterCard have come on with world rugby. So yeah, for me, I think we are gonna see more and more of.

                  
                  

                  And saying that I'd hate to stop the cross promotion, um, and marketing between maybe the men's and the women's team. I think there's a lot of opportunities for signpost and cross promotion. Um, I think another trend we are seeing is the, the increased complexity around brand alignment with, um, sports properties.

                  
                  

                  You know, we've seen it recently in the news with, um, when shell announced. Partnership with British Cycling, which caused a lot of backlash in terms of, you know, a sport that's trying to get people out of cars, kinda partnering with an oil company. We saw it just last week. Netball Australia faced first criticism for their partnership with Hancock Mining.

                  
                  

                  Um, they kind of withdrew their sponsorship after the backlash and ended up visit Victoria, kind of tourism board stepped in. But I think particularly with women's sports, it's gonna become more and more important that. Brand partnerships, um, have a strong alignment. And the reason I say that is we know that women's sports fans place more importance on social causes than men's sports fans.

                  
                  

                  So, you know, in terms of fandom and, um, you know, keeping your fans on side, it's, it's gonna be really important from that perspective. Not to mention athletes, women's sport are a lot more socially active, so I think that's something we're gonna have to think a lot more closely. So yeah, those are three, three trends I'm seeing kind of approaching in the immediate future.

                  
                  

                  I know that like most of the time, and, um, maybe you might not have a, an answer for this and that's absolutely fine, but most of the time when we have these conversations, we're obviously having them around like the mainstream industry. We're talking the US talking Europe, talking, um, Australia as well.

                  
                  

                  But where do you think like markets such as like Asia and um, Maybe Africa fit in in this, but I know that there's a lot of conversation around. Mm-hmm. bringing more capital to, to Africa. For example, we spoke to Lin Guer, who's the managing director of CSU Sports Management, and she's working really hard in that specific market because the human capital when it comes to athletes of today and athletes of the future is coming from Africa.

                  
                  

                  Africa in that sense. , what areas do you know if there are any opportunities there? Yeah, yeah, I think it's definitely challenging and I'm seeing the same things that, you know, yes, with the growth we've seen in one sport, there's more commercial investment and sponsorship money flown into the game.

                  
                  

                  However, I see it flowing into certain parts of the game, so I'm seeing it, like you say, flown into the likes of the uk, the us, Australia. and also certain codes or, or the top teams. So seeing a lot of money, maybe going into the top women's super league football teams, but it's not filtering down to more grassroots or other, you know, maybe more developing nations.

                  
                  

                  Um, so definitely see it as a problem, particularly working in Hong Kong for seven years. Yeah, women's sport is still just not put on the same pit is still like it as men's sport, so they've got a lot of work to do and of. because sponsors primarily. Kind of their, their deals on eyeballs, unfortunately, and I don't think it's the right way with women's sport.

                  
                  

                  They're still looking at, you know, maybe they're not getting the viewership, so they're not prepared to put in the, the money it deserves or, or could get. So I think, you know, it's key for the governing bodies. To continue to work with those, to pull those other regions up. I know the likes, you know, FIFA have big pro with China growth game in Asia and Africa and making sure those nations do keep a pace with the other ones.

                  
                  

                  Um, you know, and I think there's ways to do that. For example, you know, the introduction of kind of second and tear tournaments, so maybe even if they're not going to the World Cup, you know, there's other nation's legs or, um, You know, regional league, that they can get that experience, uh, you know, and, and new opportunities even for sponsors to, to get involved in that way.

                  
                  

                  But it's definitely challenging and yeah. I think it's even more fragmented than men's sport. You know, a lot of, um, you know, even say English Premier League teams have a lot of sponsors from Asia because, you know, there's a lot of people down there who love the teams and there's huge money, you know, and a lot of those countries.

                  
                  

                  But we just haven't seen that kind of filter over to the woman's side. Yeah, absolutely. And such a brilliant answer as well, because, um, there are just so many factors at play. From the sponsor's perspective, it's about the commercial value. But like I said, from my experience, for example, just from the grassroots from school mm-hmm.

                  
                  

                  sports is not something that's entirely encouraged. It's encouraged if, if all else has failed type of thing. Mm-hmm. . So there are loads of attitudes and I know, um, We sat down with a lady called Norina Shams, and she's a professional squash player in Pakistan, and she was just talking about literally fighting to be given a chance to, to play in that sense, you know?

                  
                  

                  Mm. So Lean, who's from, um, the Middle East, she's from Jordan. Talking about how they're really having to work hard to just get the conversation going about it's okay for women to play sports in that sense. So in that sense there's like just so much, so much work to be done. Yeah, and that's the thing. I think, um, you know, unfortunately these are historic systematic barriers and perceptions that have held women's sport and women in sport back.

                  
                  

                  And, you know, I think different markets and countries are at. Part of that kind of social spectrum. So like you say, you know, some sports, you know, it's still not that accepted for women to play or in certain markets. So I think yeah, trying to break down those barriers before even kind of getting to those other conversations and, and issues like sponsorship, it's, yeah, it's unfortunately, um, trying to jump over every hurdle and everything is a piece of that puzzle.

                  
                  

                  Yeah. And it's very, um, it's very interesting and you've touched upon some of the challenges that women's sports face when it comes to sponsorship and marketing, but what frustrations would you say you've experienced when it comes to women's sports and or the sports industry as a whole? If we look at it like at a global scale in just, uh, at women's sports in general?

                  
                  

                  Yeah. I think couple of frustrations. I, I still think despite all the progress, We need to be bolder. I think, you know, yes we've made progress, but there's still so much to do and we so much room and gap to still make up. So I always encourage brands and rights holders, you know,...]]>995f4448-37a0-48b4-9273-852049d6edd8Tue, 28 Feb 2023 05:00:00 +010030:47falsefull2612612Data Talks#60 In conversation with Sahaj Shah (Sports Pro New Era Class 2022 and Product Designer at Areto Labs)Our next guest is a Product Designer, with a rather unconventional background. Having completed an MA in Diplomacy with a focus on gender equality, and then working in business development for creative agencies in the Omnicom & BBC networks, Sahaj Shah combines policy and business strategy within her design role in sport. Sahaj recently led Areto Lab’s 2022 research report about online abuse in women’s sports, collaborating with a former NZ Football Fern to produce a 6-step action plan that helps organizations tackle the problem. Sahaj is also a part of the Sports Pro Media New Era program and today we get to talk to her about all of this and more.

                  In this episode we discuss:

                  1. The importance of keeping athletes safe from online abuse
                  2. why communities are crucial for women in sports
                  3. The women in sports: beyond the hashtag initiative
                  4. the Sports Pro new era program
                  
                  

                  If you would also like to join our women in sports: beyond the hashtag community, do so here

                  ]]>Our next guest is a Product Designer, with a rather unconventional background. Having completed an MA in Diplomacy with a focus on gender equality, and then working in business development for creative agencies in the Omnicom & BBC networks, Sahaj Shah combines policy and business strategy within her design role in sport. Sahaj recently led Areto Lab’s 2022 research report about online abuse in women’s sports, collaborating with a former NZ Football Fern to produce a 6-step action plan that helps organizations tackle the problem. Sahaj is also a part of the Sports Pro Media New Era program and today we get to talk to her about all of this and more.

                  In this episode we discuss:

                  1. The importance of keeping athletes safe from online abuse
                  2. why communities are crucial for women in sports
                  3. The women in sports: beyond the hashtag initiative
                  4. the Sports Pro new era program
                  
                  

                  If you would also like to join our women in sports: beyond the hashtag community, do so here

                  ]]>c3a77c2c-06fa-4e40-a6e3-8580dc1937ecTue, 21 Feb 2023 05:00:00 +010021:44falsefull2602602Data Talks#59 The secret to creating tangible value for women's sports - community!Did you know that women’s sports communities are growing faster than men’s? And that this growth follows an industry-wide phenomenon. According to The Sports Innovation Lab report on: “The growth of women’s sports community”:
                  1. Women’s sports have a community growth score that is 40% higher than the general sports fan community 
                  2. The women’s sports community growth score is trending up year-on-year vs. general sports, which has a downward trendline
                  
                  

                  “Alone We Can Do So Little. Together We Can Do So Much”. This is a quote by Helen Keller. It really communicates the power of community. Think about all the impactful changes throughout history. They might have started with one person but they accelerated in growth when people united and came together in a shared mission. 

                  It was with this thought in mind that we at Data Talks launched our very own women in the sports community. Because we understand that community is the secret to creating tangible value for women’s sports.

                  Why is community the secret to creating tangible value for women’s sports? It’s firstly because there is power in numbers. Exactly like Helen Keller noted in her quote.

                  When we first started our Women in sports: beyond the hashtag initiative, we focused mostly on profiling women in sports. This was because we knew how terrible the visibility of women’s sports is. One of the people we profiled was Alba Pardo – the co-founder of Women in Action Sports Network. She too was passionate about making a change in the sports industry. We also profiled:

                  1. Maria Caicedo Cabrera (Colombia)  – the director of America de Cali official sports training school in Bogota. 
                  2. Soleen Al-Zou’bi (Jordan) – Head of Women’s Football & Assistant Technical Director at Jordan Football Association
                  3. Lucy Mills (Spain) – Co-Founder READY, Women’s Football Advisor and Board of Directors Lewes FC
                  
                  

                  The more people we profiled the more we kept on coming back to the fact of there being power in numbers. Simply put, there is power in people coming together with a shared mission. And not only that, But there is power in people taking all the necessary steps to make change happen. 

                  But do you know what makes our initiative different? We focus on creating tangible value for both the individual and the sports organizations they work for. And we do this by covering all bases around 5 main areas.

                  Sharing our insights - Based on our experience and industry research on best practices for increasing revenue, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. We were at the Spobis 22 event in Dusseldorf, Germany, sharing insights on how we can make innovation more inclusive in the sports industry. Catch us at more events in the coming months. 

                  Bringing more education - On best practices for greater success. We write blog posts for women in sports specifically on our blog every month. But we are boosting this so that our community has a constant supply of]]>Did you know that women’s sports communities are growing faster than men’s? And that this growth follows an industry-wide phenomenon. According to The Sports Innovation Lab report on: “The growth of women’s sports community”:

                  1. Women’s sports have a community growth score that is 40% higher than the general sports fan community 
                  2. The women’s sports community growth score is trending up year-on-year vs. general sports, which has a downward trendline
                  
                  

                  “Alone We Can Do So Little. Together We Can Do So Much”. This is a quote by Helen Keller. It really communicates the power of community. Think about all the impactful changes throughout history. They might have started with one person but they accelerated in growth when people united and came together in a shared mission. 

                  It was with this thought in mind that we at Data Talks launched our very own women in the sports community. Because we understand that community is the secret to creating tangible value for women’s sports.

                  Why is community the secret to creating tangible value for women’s sports? It’s firstly because there is power in numbers. Exactly like Helen Keller noted in her quote.

                  When we first started our Women in sports: beyond the hashtag initiative, we focused mostly on profiling women in sports. This was because we knew how terrible the visibility of women’s sports is. One of the people we profiled was Alba Pardo – the co-founder of Women in Action Sports Network. She too was passionate about making a change in the sports industry. We also profiled:

                  1. Maria Caicedo Cabrera (Colombia)  – the director of America de Cali official sports training school in Bogota. 
                  2. Soleen Al-Zou’bi (Jordan) – Head of Women’s Football & Assistant Technical Director at Jordan Football Association
                  3. Lucy Mills (Spain) – Co-Founder READY, Women’s Football Advisor and Board of Directors Lewes FC
                  
                  

                  The more people we profiled the more we kept on coming back to the fact of there being power in numbers. Simply put, there is power in people coming together with a shared mission. And not only that, But there is power in people taking all the necessary steps to make change happen. 

                  But do you know what makes our initiative different? We focus on creating tangible value for both the individual and the sports organizations they work for. And we do this by covering all bases around 5 main areas.

                  Sharing our insights - Based on our experience and industry research on best practices for increasing revenue, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. We were at the Spobis 22 event in Dusseldorf, Germany, sharing insights on how we can make innovation more inclusive in the sports industry. Catch us at more events in the coming months. 

                  Bringing more education - On best practices for greater success. We write blog posts for women in sports specifically on our blog every month. But we are boosting this so that our community has a constant supply of educational material.

                  Opportunity matching - Matching everyone in our community with the right opportunities within the industry. At the Spobis 22 event, we invited one of our community members, Lucy Mills, to join us and share more on her area of expertise: Web 3.0 and women’s sports. So if you think you could be our next collaborator, then join our community to pitch ideas!

                  Women in sports profiling - Bringing the stories of fantastic women in sports and their allies to the forefront. Here are a few great examples: Arianna Criscione talks about the state of women’s sports, Robert Vilahamn talks about how men can be allies of women’s sports, and Julia Roca Valverde talks about how to host the best sporting events.

                  Community building - With our women in sports community platform, we aim to bring everyone together to:

                  1. Network and meet one another - accessibility is an important factor for making change. How can you truly make an impact if you don’t know who else is an ally and where you can turn to for support?
                  2. Exchange skills and experiences - our community is all about creating tangible value. Not just talking all day long. Because anyone can do that. But not everyone can put their money where their mouth is and really make a difference.
                  3. Be part of making a difference - as I mentioned before, our community members are passionate people. Giving them a platform to exercise their passion and find like-minded people to potentially collaborate with has been a great privilege and honor.
                  
                  

                  If you would also like to be part of our community, feel free to join here

                  ]]>0d1e4f14-ceae-4a1f-9875-7e924fe90916Tue, 14 Feb 2023 05:00:00 +010006:21falsefull2592592Data Talks#58 In conversation with Prantik Mazumdar (Founder of Happy Marketer) - Embracing change in the sports industry by going digital and using dataOur next guest is an award-winning entrepreneur, marketer, and investor. He was featured in Campaign Asia-Pacific 40 under 40 2021 as a future-gazing mastermind. He is also the co-founder of Happy Marketer where he helped scale business from zero to $10 million in billings over a decade without a single investment dollar. Prantik Mazumdar has also consulted with global sporting brands and businesses like IMG, ESPN, Fox Sports, and Top Golf. And today he will be sharing with us some insights into the present and future of the sports industry.

                  In this episode we talk about:

                  
                  

                  1. Sports insights that were shocking 8/10 years ago but have now become a reality and a way of operating in today's sports industry such as new business models that include digital advertising and OTT platforms
                  2. The role of technology and data in sports
                  3. How Asia measures up with the global industry when it comes to visibility and representation of women in sports
                  
                  ]]>Our next guest is an award-winning entrepreneur, marketer, and investor. He was featured in Campaign Asia-Pacific 40 under 40 2021 as a future-gazing mastermind. He is also the co-founder of Happy Marketer where he helped scale business from zero to $10 million in billings over a decade without a single investment dollar. Prantik Mazumdar has also consulted with global sporting brands and businesses like IMG, ESPN, Fox Sports, and Top Golf. And today he will be sharing with us some insights into the present and future of the sports industry.

                  In this episode we talk about:

                  
                  

                  1. Sports insights that were shocking 8/10 years ago but have now become a reality and a way of operating in today's sports industry such as new business models that include digital advertising and OTT platforms
                  2. The role of technology and data in sports
                  3. How Asia measures up with the global industry when it comes to visibility and representation of women in sports
                  
                  ]]>09bd76d7-b317-42cc-81cd-6282b9dd70fdTue, 07 Feb 2023 05:00:00 +010038:43falsefull2582582Data Talks#57 The secret strategy to embracing GDPR in sports todayGDPR in the world of sports – this is definitely not a new topic. 

                  GDPR is the toughest privacy and security law in the world and it imposes obligations onto any organization which targets or collects data related to people in the EU. At the center of this law is the protection of personal data. Which is a great thing that all sports organizations should embrace.

                  Prior to GDPR, organizations across different industries could basically collect and process data about users and customers wherever and however they want. Moreover, when they did not have access to such data about the fans themselves, they could simply rely on third-party data to complement their own data.

                  However, the challenge with third-party data is that you usually don’t know where the data originally comes from. This is because the data sets are large and sold through an automated bidding system. This in turn leads us to another obstacle with third-party data: it is usually not compliant with privacy regulations, including GDPR. Consequently, this has led to big players such as Apple removing third-party cookies altogether, forcing sports organizations to go back to the drawing board and figure out ways to have sufficient data about their fans. 

                  
                  

                  So how can you do just that while at the same time always ensuring that you are GDPR compliant (as well as complying with other similar data privacy regulations)?

                  
                  

                  There is a secret weapon all sports organizations can leverage to understand fans’ wants and behaviors and that weapon is first-party data. First-party data is information that you can collect from both online and offline sources that belong to you. For example, from sources such as your:

                  
                  

                  1. Ticketing system
                  2. Point of Sale (POS) system
                  3. e-commerce store 
                  4. App
                  5. OTT streaming service
                  6. Newsletter and mailing list
                  7. Event sign-up sheets
                  
                  

                  
                  

                  5 reasons why first-party data is your secret weapon:

                  
                  

                  1. It is GDPR-compliant – when done right. What do we mean by “done right”? According to GDPR, your organization can process personal data for one of six main reasons. And one of these six reasons includes when “the data subject gave you specific, unambiguous consent to process the data.” To give you a couple of examples, this could be when your fan opts in to receive your newsletter or subscribes to your OTT platform. Basically, it should be your fan who decides to share their data with you 
                  2. You will be able to build trust and loyalty with your fan base – thanks to transparency and clear communication from your side. 
                  3. Grow your fan base – by building trust in parallel with delivering relevant communication, you can rest assured that you will grow your fan base.
                  
                  

                  
                  

                  However, in order to adopt an efficient and optimized first-party data strategy, your sports organization needs to ensure that all your first-party data is available to you. And the best way to leverage this is to use a customer data platform (CDP). This will ensure that:

                  
                  

                  1. Collect and centralize your data. By unifying your data, a CDP makes your data available to everyone in your organization that needs it – creating a single source of truth.
                  2. Analyze and uncover insights from it. Because you have all your data collected and centralized in the CDP, you can now easily gain relevant insights into your supporters’ characteristics, preferences, and behaviors.
                  3. Act on these insights. A CDP then lets you segment your audience into different groups based on these insights. You can then act on them via different tools, such as a marketing automation tool, CRM, Social Media, etc. Then via these tools, you can deliver messages and experiences on your supporters’ preferred channels and platforms.
                  
                  ]]>GDPR in the world of sports – this is definitely not a new topic. 

                  GDPR is the toughest privacy and security law in the world and it imposes obligations onto any organization which targets or collects data related to people in the EU. At the center of this law is the protection of personal data. Which is a great thing that all sports organizations should embrace.

                  Prior to GDPR, organizations across different industries could basically collect and process data about users and customers wherever and however they want. Moreover, when they did not have access to such data about the fans themselves, they could simply rely on third-party data to complement their own data.

                  However, the challenge with third-party data is that you usually don’t know where the data originally comes from. This is because the data sets are large and sold through an automated bidding system. This in turn leads us to another obstacle with third-party data: it is usually not compliant with privacy regulations, including GDPR. Consequently, this has led to big players such as Apple removing third-party cookies altogether, forcing sports organizations to go back to the drawing board and figure out ways to have sufficient data about their fans. 

                  
                  

                  So how can you do just that while at the same time always ensuring that you are GDPR compliant (as well as complying with other similar data privacy regulations)?

                  
                  

                  There is a secret weapon all sports organizations can leverage to understand fans’ wants and behaviors and that weapon is first-party data. First-party data is information that you can collect from both online and offline sources that belong to you. For example, from sources such as your:

                  
                  

                  1. Ticketing system
                  2. Point of Sale (POS) system
                  3. e-commerce store 
                  4. App
                  5. OTT streaming service
                  6. Newsletter and mailing list
                  7. Event sign-up sheets
                  
                  

                  
                  

                  5 reasons why first-party data is your secret weapon:

                  
                  

                  1. It is GDPR-compliant – when done right. What do we mean by “done right”? According to GDPR, your organization can process personal data for one of six main reasons. And one of these six reasons includes when “the data subject gave you specific, unambiguous consent to process the data.” To give you a couple of examples, this could be when your fan opts in to receive your newsletter or subscribes to your OTT platform. Basically, it should be your fan who decides to share their data with you 
                  2. You will be able to build trust and loyalty with your fan base – thanks to transparency and clear communication from your side. 
                  3. Grow your fan base – by building trust in parallel with delivering relevant communication, you can rest assured that you will grow your fan base.
                  
                  

                  
                  

                  However, in order to adopt an efficient and optimized first-party data strategy, your sports organization needs to ensure that all your first-party data is available to you. And the best way to leverage this is to use a customer data platform (CDP). This will ensure that:

                  
                  

                  1. Collect and centralize your data. By unifying your data, a CDP makes your data available to everyone in your organization that needs it – creating a single source of truth.
                  2. Analyze and uncover insights from it. Because you have all your data collected and centralized in the CDP, you can now easily gain relevant insights into your supporters’ characteristics, preferences, and behaviors.
                  3. Act on these insights. A CDP then lets you segment your audience into different groups based on these insights. You can then act on them via different tools, such as a marketing automation tool, CRM, Social Media, etc. Then via these tools, you can deliver messages and experiences on your supporters’ preferred channels and platforms.
                  
                  ]]>a428ffd4-63a0-42a1-bea8-07cac7db81f8Tue, 31 Jan 2023 05:00:00 +010005:43falsefull2572572Data Talks#56 The secret to finally reactivating passive supportersWe are nearing the end of the first month of 2023! Although every sports organization is different, a common goal for all is to keep supporters engaged and active. Some focus on trying to get new supporters while others focus on keeping their most engaged supporters, engaged. But have you ever thought about reactivating passive supporters? That is, getting supporters that rarely buy your merchandise or tickets to start buying more and attending more games.

                  Or maybe even supporters who are on the verge of churning, that is, those who have literally not bought anything from the club in years, who you and I very well know that it’s only a matter of time before they press the unsubscribe button on your newsletter? 

                  
                  

                  There are many different reasons you might have passive supporters. Some might be former Season Ticket holders who haven’t renewed their tickets in a while. Or it could be that they are streaming fewer videos on your OTT platform. The list goes on. However, the good news is that you can easily activate these supporters and even make them loyal.  And the key to reactivating your passive supporters is to create offerings that are personal and relevant to each supporter. Meaning that you are only offering your supporters offers you know they will really appreciate.

                  
                  

                  Different supporters have different needs. So how you approach your supporters needs to be adapted to that specific group of supporters. Essentially, you need to tailor your offerings and communication to different supporters. Because only then will your offerings truly resonate with your supporters. So in short, the key to reactivating passive supporters is:

                  
                  

                  Creating offerings your supporters will really appreciate.

                  
                  

                  However, there is a challenge that is stopping sports organizations from creating and delivering these offerings. And until you actually solve this challenge, reactivating your passive supporters will be much more difficult. So let’s take a look at this challenge and then, more importantly, how you can solve it.

                  
                  

                  So far, you know that the key to reactivating passive supporters is to create offerings that are personal and relevant to each supporter. So then the next question is: how exactly do you know what your supporters want?

                  
                  

                  And this is the challenge. 

                  
                  

                  You need enough information about your supporters’ specific characteristics, preferences, and behaviors. Only when you know this information will you then be able to create ticketing campaigns that your supporters will really appreciate. Because not knowing this information is like guessing what a supporter wants. And being the forward-thinking sports organization that you are, you know that guessing is not on the roadmap. You want to be certain that you give your supporters exactly what they want and desire. Because only then will you truly be able to activate your passive supporters and transform them into the loyal supporters that they have the potential to become.

                  
                  

                  So what is the solution? How exactly do you get access to the necessary information that you so desperately need from your supporters in order to create offerings that you know they will really appreciate?

                  
                  

                  You will need to convert your supporters into known contacts – with names, email addresses, phone numbers, preferences, and the list goes. Because once you have collected this information about your supporters, you will then be able to merge this data with your sales data. This will then allow you to find out which supporter segments you should target with your campaigns in a way that you know your supporters will really appreciate. Only when you have this information will you be able to reactivate your passive supporters.

                  
                  

                  However, converting your supporters into contacts, although a crucial step, is only the first step. Because once you...]]>We are nearing the end of the first month of 2023! Although every sports organization is different, a common goal for all is to keep supporters engaged and active. Some focus on trying to get new supporters while others focus on keeping their most engaged supporters, engaged. But have you ever thought about reactivating passive supporters? That is, getting supporters that rarely buy your merchandise or tickets to start buying more and attending more games.

                  Or maybe even supporters who are on the verge of churning, that is, those who have literally not bought anything from the club in years, who you and I very well know that it’s only a matter of time before they press the unsubscribe button on your newsletter? 

                  
                  

                  There are many different reasons you might have passive supporters. Some might be former Season Ticket holders who haven’t renewed their tickets in a while. Or it could be that they are streaming fewer videos on your OTT platform. The list goes on. However, the good news is that you can easily activate these supporters and even make them loyal.  And the key to reactivating your passive supporters is to create offerings that are personal and relevant to each supporter. Meaning that you are only offering your supporters offers you know they will really appreciate.

                  
                  

                  Different supporters have different needs. So how you approach your supporters needs to be adapted to that specific group of supporters. Essentially, you need to tailor your offerings and communication to different supporters. Because only then will your offerings truly resonate with your supporters. So in short, the key to reactivating passive supporters is:

                  
                  

                  Creating offerings your supporters will really appreciate.

                  
                  

                  However, there is a challenge that is stopping sports organizations from creating and delivering these offerings. And until you actually solve this challenge, reactivating your passive supporters will be much more difficult. So let’s take a look at this challenge and then, more importantly, how you can solve it.

                  
                  

                  So far, you know that the key to reactivating passive supporters is to create offerings that are personal and relevant to each supporter. So then the next question is: how exactly do you know what your supporters want?

                  
                  

                  And this is the challenge. 

                  
                  

                  You need enough information about your supporters’ specific characteristics, preferences, and behaviors. Only when you know this information will you then be able to create ticketing campaigns that your supporters will really appreciate. Because not knowing this information is like guessing what a supporter wants. And being the forward-thinking sports organization that you are, you know that guessing is not on the roadmap. You want to be certain that you give your supporters exactly what they want and desire. Because only then will you truly be able to activate your passive supporters and transform them into the loyal supporters that they have the potential to become.

                  
                  

                  So what is the solution? How exactly do you get access to the necessary information that you so desperately need from your supporters in order to create offerings that you know they will really appreciate?

                  
                  

                  You will need to convert your supporters into known contacts – with names, email addresses, phone numbers, preferences, and the list goes. Because once you have collected this information about your supporters, you will then be able to merge this data with your sales data. This will then allow you to find out which supporter segments you should target with your campaigns in a way that you know your supporters will really appreciate. Only when you have this information will you be able to reactivate your passive supporters.

                  
                  

                  However, converting your supporters into contacts, although a crucial step, is only the first step. Because once you have collected your supporters’ contact information and merged it with your sales data, you will then need to figure out which supporter segments you should target with your different offerings. But fear not,

                  
                  

                  At Data Talks, we help you succeed with the 4 fundamentals to selling more tickets, which are:

                  
                  

                  1. Grow your supporter base, continuously 
                  2. Collect supporter data with contact information and merge it with your sales data 
                  3. Find out which supporter segments you should target with your ticketing campaigns, 
                  4. And send out relevant ticket offerings to those segments in a way that your supporters will really appreciate.
                  
                  

                  Listen to episode 54 to learn more

                  ]]>11f4adc7-577f-4ddf-8301-d6c99b7f8577Tue, 24 Jan 2023 05:00:00 +010005:41falsefull2562562Data Talks#55 In conversation with Kati Packalén (Managing Director - Basketball Finland) - Purpose, passion and human-to-human sportsMeet Kati Packalén - the Managing Director of Basketball Finland

                  Kati was forced to walk away from a 10-year career with one of the biggest companies to come out of the Nordics. As a consequence, she found herself on a journey to seek a path that was more in line with her purpose. That journey led her to her current position as the managing director of Basketball Finland. But before then, Kati Packalén worked as a coach in both competitive and unified basketball and was active within the sports industry. Join us as we discuss all this and more with Kati Packalén.

                  Kati discusses:

                  1. The power of purpose and passion

                  2. The changes she hopes to bring to Basketball Finland

                  3. Leadership and inspiring your team

                  4. The human-to-human (h2h) approach common to all organizations, sports clubs included

                  5. Customer experience and satisfaction measurement

                  ]]>Meet Kati Packalén - the Managing Director of Basketball Finland

                  Kati was forced to walk away from a 10-year career with one of the biggest companies to come out of the Nordics. As a consequence, she found herself on a journey to seek a path that was more in line with her purpose. That journey led her to her current position as the managing director of Basketball Finland. But before then, Kati Packalén worked as a coach in both competitive and unified basketball and was active within the sports industry. Join us as we discuss all this and more with Kati Packalén.

                  Kati discusses:

                  1. The power of purpose and passion

                  2. The changes she hopes to bring to Basketball Finland

                  3. Leadership and inspiring your team

                  4. The human-to-human (h2h) approach common to all organizations, sports clubs included

                  5. Customer experience and satisfaction measurement

                  ]]>c4ecc4ac-e6ba-47b2-895e-8cb7997c57f1Tue, 17 Jan 2023 05:00:00 +010033:09falsefull2552552Data Talks#54 An introduction to the "4 fundamentals of selling more tickets"Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. And continuing to understand sports organizations’ pain points is something we prioritize. So we wanted to find out what sports organizations’ very top priorities are. Would they like to sell more tickets? Do they want to get more personal with their fans? We were very eager to know what was at the very top of their priority list! So, we devoted a couple of months to market research to dive deeper into the depth of their problems. 

                  We spent long hours talking with decision-makers and leaders in the sports industry. We listened to every single one of them to deeply understand how we can support them in what they genuinely need. As a result, we were able to gather some interesting data (because we love data, right?) and would love to share it with you. We firmly believe that this will be a game-changer for many of the sports organizations out there.

                  So, what did you find out from our research after talking to over 100 decision-makers in sports? We found out that most sports organizations want to focus on; filling up their stadium, i.e selling more tickets to their games, selling more merchandise, and being able to negotiate sponsorship agreements of higher value. This just reaffirmed what we believed and understood in the first place, but of course, it is always better to get information directly from the source.

                  The subsequent question then became, how? How can you sell more tickets to your games, and more merchandise and negotiate sponsorship agreements of higher value? We’ve got the solution in hand. Just listen on!

                  You need to:

                  1. Grow your supporter base, continuously
                  2. Collect supporter data with contact information and merge it with your sales data
                  3. Find out which supporter segments you should target with your ticketing campaigns
                  4. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate
                  
                  

                  These are indeed what we call the “4 fundamentals of selling more tickets”. These fundamentals are s powerful that they helped our customers generate 6-figure revenues within 2 weeks, rocket their merchandise sales by 91% in a single day, reactivate churned supporters and increase their season ticket sales. Powerful stuff.
                  
                  In fact “these 4 fundamentals of selling more tickets” are so powerful that our CEO and Founder Stefan Lavén will be hosting a live event attended by hundreds of industry executives and decision-makers on the 10th of January at 3 pm CET. If you are a sports executive, or decision maker, or simply work in the sports industry, I encourage you to attend this event. 

                  If you do miss out, however, do reach out to us and we will be more than happy to take any questions you might have. Contact Lorraine Moalosi
                  

                  ]]>Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. And continuing to understand sports organizations’ pain points is something we prioritize. So we wanted to find out what sports organizations’ very top priorities are. Would they like to sell more tickets? Do they want to get more personal with their fans? We were very eager to know what was at the very top of their priority list! So, we devoted a couple of months to market research to dive deeper into the depth of their problems. 

                  We spent long hours talking with decision-makers and leaders in the sports industry. We listened to every single one of them to deeply understand how we can support them in what they genuinely need. As a result, we were able to gather some interesting data (because we love data, right?) and would love to share it with you. We firmly believe that this will be a game-changer for many of the sports organizations out there.

                  So, what did you find out from our research after talking to over 100 decision-makers in sports? We found out that most sports organizations want to focus on; filling up their stadium, i.e selling more tickets to their games, selling more merchandise, and being able to negotiate sponsorship agreements of higher value. This just reaffirmed what we believed and understood in the first place, but of course, it is always better to get information directly from the source.

                  The subsequent question then became, how? How can you sell more tickets to your games, and more merchandise and negotiate sponsorship agreements of higher value? We’ve got the solution in hand. Just listen on!

                  You need to:

                  1. Grow your supporter base, continuously
                  2. Collect supporter data with contact information and merge it with your sales data
                  3. Find out which supporter segments you should target with your ticketing campaigns
                  4. Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate
                  
                  

                  These are indeed what we call the “4 fundamentals of selling more tickets”. These fundamentals are s powerful that they helped our customers generate 6-figure revenues within 2 weeks, rocket their merchandise sales by 91% in a single day, reactivate churned supporters and increase their season ticket sales. Powerful stuff.
                  
                  In fact “these 4 fundamentals of selling more tickets” are so powerful that our CEO and Founder Stefan Lavén will be hosting a live event attended by hundreds of industry executives and decision-makers on the 10th of January at 3 pm CET. If you are a sports executive, or decision maker, or simply work in the sports industry, I encourage you to attend this event. 

                  If you do miss out, however, do reach out to us and we will be more than happy to take any questions you might have. Contact Lorraine Moalosi
                  

                  ]]>74209178-c00b-4c67-837c-e42117d78d7bTue, 10 Jan 2023 04:00:19 +010005:28falsefull2542542<p>Some time ago we at Data Talks wanted to truly understand what sports organizations’ biggest pain points were. Serving the sports industry in the best way possible is our biggest passion so of course we would go that extra mile to make sure we really are doing that. And continuing to understand sports organizations’ pain points is something we prioritize. So we wanted to find out what sports organizations’ very top priorities are. Would they like to sell more tickets? Do they want to get more personal with their fans? We were very eager to know what was at the very top of their priority list! So, we devoted a couple of months to market research to dive deeper into the depth of their problems.&nbsp;</p> <p>We spent long hours talking with decision-makers and leaders in the sports industry. We listened to every single one of them to deeply understand how we can support them in what they genuinely need. As a result, we were able to gather some interesting data (because we love data, right?) and would love to share it with you. We firmly believe that this will be a game-changer for many of the sports organizations out there.</p> <p>So, what did you find out from our research after talking to over 100 decision-makers in sports? We found out that most sports organizations want to focus on; filling up their stadium, i.e selling more tickets to their games, selling more merchandise, and being able to negotiate sponsorship agreements of higher value. This just reaffirmed what we believed and understood in the first place, but of course, it is always better to get information directly from the source.</p> <p>The subsequent question then became, how? How can you sell more tickets to your games, and more merchandise and negotiate sponsorship agreements of higher value? We’ve got the solution in hand. Just listen on!</p> <p>You need to:</p> <ol> <li>Grow your supporter base, continuously</li> <li>Collect supporter data with contact information and merge it with your sales data</li> <li>Find out which supporter segments you should target with your ticketing campaigns</li> <li>Send out relevant ticket offerings to those segments in a way that your supporters will really appreciate</li> </ol> <p>These are indeed what we call the “4 fundamentals of selling more tickets”. These fundamentals are s powerful that they <a href="https://www.datatalks.se/success-stories/" target="_blank">helped our customers</a> generate 6-figure revenues within 2 weeks, rocket their merchandise sales by 91% in a single day, reactivate churned supporters and increase their season ticket sales. Powerful stuff.<br> <br> In fact “these 4 fundamentals of selling more tickets” are so powerful that our CEO and Founder Stefan Lavén will be hosting a live event attended by hundreds of industry executives and decision-makers on the <a href="https://www.linkedin.com/video/event/urn:li:ugcPost:7015591230235406336/" target="_blank">10th of January at 3 pm CET</a>. If you are a sports executive, or decision maker, or simply work in the sports industry, I encourage you to attend this event.&nbsp;</p> <p>If you do miss out, however, do reach out to us and we will be more than happy to take any questions you might have. Contact <a href="https://www.linkedin.com/in/lorraine-moalosi-7432b997/" target="_blank">Lorraine Moalosi</a><br> </p> Data Talks#53 In conversation with Nick Meacham (CEO of Sports Pro Media) - Strategies for a successful career and business in sportsMeet Nick Meacham
                  
                  Nick is a Sports and Media leader with over 20 years of expertise. Nick Meacham is the CEO of Sports Pro Media, a publisher, advisory, and events business driving the digital transformation of global sports. Nick is also the host of the StreamTime podcast and a Senior Independent Director of the British volleyball federation, among many other things.

                  We sat down with Nick to discuss:

                  1. The strategies behind the success of Sports Pro Media and Nick's career
                  2. The exciting things happening in sports today
                  3. Finding the balance between community and commercial goals of sports
                  4. Challenges and opportunities in women's sports 
                  5. Sports Pro New Era Program and how it's contributing to giving more female leaders a platform
                  
                  

                  FUN FACTS:

                  Nick's favourite quote: Tell me who your friends are and I will tell you who you are
                  
                  Nick's advice to aspiring future leaders: Focus on building relationships

                  ]]>Meet Nick Meacham
                  
                  Nick is a Sports and Media leader with over 20 years of expertise. Nick Meacham is the CEO of Sports Pro Media, a publisher, advisory, and events business driving the digital transformation of global sports. Nick is also the host of the StreamTime podcast and a Senior Independent Director of the British volleyball federation, among many other things.

                  We sat down with Nick to discuss:

                  1. The strategies behind the success of Sports Pro Media and Nick's career
                  2. The exciting things happening in sports today
                  3. Finding the balance between community and commercial goals of sports
                  4. Challenges and opportunities in women's sports 
                  5. Sports Pro New Era Program and how it's contributing to giving more female leaders a platform
                  
                  

                  FUN FACTS:

                  Nick's favourite quote: Tell me who your friends are and I will tell you who you are
                  
                  Nick's advice to aspiring future leaders: Focus on building relationships

                  ]]>9c9e5e76-7a10-4eec-8237-f9feb9748fbeTue, 03 Jan 2023 04:00:08 +010041:40falsefull2532532<p>Meet <a href="https://www.linkedin.com/in/nick-meacham/" target="_blank">Nick Meacham</a><br> <br> Nick is a Sports and Media leader with over 20 years of expertise. Nick Meacham is the CEO of <a href="https://www.sportspromedia.com/" target="_blank">Sports Pro Media</a>, a publisher, advisory, and events business driving the digital transformation of global sports. Nick is also the host of the <a href="https://www.sportspromedia.com/insights/podcasts/streamtime-podcasts/" target="_blank">StreamTime podcast</a> and a Senior Independent Director of the British volleyball federation, among many other things.</p> <p>We sat down with Nick to discuss:</p> <ol> <li>The strategies behind the success of Sports Pro Media and Nick's career</li> <li>The exciting things happening in sports today</li> <li>Finding the balance between community and commercial goals of sports</li> <li>Challenges and opportunities in women's sports&nbsp;</li> <li><a href="https://newera.sportspromedia.com/" target="_blank">Sports Pro New Era Program</a> and how it's contributing to giving more female leaders a platform</li> </ol> <p>FUN FACTS:</p> <p>Nick's favourite quote: Tell me who your friends are and I will tell you who you are<br> <br> Nick's advice to aspiring future leaders: Focus on building relationships</p> Data Talks#52 These are the sports trends you'll see a lot in 2023In the wise words of Robert Kiyosaki, “the best way to predict the future is to study the past…”. And that’s what we did to identify these trends. Not only that, but based on our first-hand experience and research, we are able to bring you these trends with great confidence. So without further ado, let’s dive right in.

                  Values-driven fandoms: Sports for many supporters and fans are not just about the game. They are a way of living and being. They are about identity and being. So we are seeing the rise of value-based fandoms. Scour through social media and you will see Facebook, and LinkedIn groups around women in sports, people of color in sports, and other identity-based fandoms. This is a sports trend that will continue into 2023. You need to give more thought than ever before to how your decisions will be perceived by your supporters. Granted, you will not be able to satisfy everyone 100% of the time, but you still need to be meticulous in your thinking. Not only that, but you need to embrace your role as an agent of change in society. So instead of going into defense, go on the offense. Tackle the issues that affect your supporters.

                  What do Stormzy (the British Grime rapper) and Natalie Portman (the Hollywood Oscar-winning actress) have in common? Well, they are both lending their star power in the sports industry to bring about equality. Stormzy launched Merky FC in partnership with Adidas to “change the game, providing young people of Black heritage with career opportunities from across the football industry” in the UK. Natalie Portman on the other hand helped found the women’s expansion soccer team Angel FC in Los Angeles. This is another sports trend you will see in 2023: Stars lending their power to the sports industry.

                  Working data-driven and digitalization will only increase in sports in 2023. These are two topics we have discussed extensively on this podcast so it’s no surprise that these two are sports trends you will be seeing a lot in 2023. We discuss these topics in depth throughout the podcast so feel free to go back and listen to them—especially episodes 1 through 3. The main benefits of working data-driven and digitalization are that you can grow your supporter base, continuously, get superior sales and make real revenue.

                  Business-model innovation is another big sports trend you will see in 2023. Examples include Digital media innovating revenue streams, Community as a business model, and Product Innovation model. I like to call this trend, business model innovation, the “thinking outside the box approach to sports” because you have to identify the unique opportunities available for your organization. And how do you do that? By working data-driven.

                  Content will still be King in 2023. This podcast is a perfect example of this very trend. Listening to this allows you to get a more intimate and exclusive look into who we are as a company and all the knowledge and insights you could learn from us. Content will do the same for your supporters. So when you produce content, make sure that it brings your supporter closer to your organization and helps you build a stronger relationship with them.

                  
                  

                  
                  

                  ]]>In the wise words of Robert Kiyosaki, “the best way to predict the future is to study the past…”. And that’s what we did to identify these trends. Not only that, but based on our first-hand experience and research, we are able to bring you these trends with great confidence. So without further ado, let’s dive right in.

                  Values-driven fandoms: Sports for many supporters and fans are not just about the game. They are a way of living and being. They are about identity and being. So we are seeing the rise of value-based fandoms. Scour through social media and you will see Facebook, and LinkedIn groups around women in sports, people of color in sports, and other identity-based fandoms. This is a sports trend that will continue into 2023. You need to give more thought than ever before to how your decisions will be perceived by your supporters. Granted, you will not be able to satisfy everyone 100% of the time, but you still need to be meticulous in your thinking. Not only that, but you need to embrace your role as an agent of change in society. So instead of going into defense, go on the offense. Tackle the issues that affect your supporters.

                  What do Stormzy (the British Grime rapper) and Natalie Portman (the Hollywood Oscar-winning actress) have in common? Well, they are both lending their star power in the sports industry to bring about equality. Stormzy launched Merky FC in partnership with Adidas to “change the game, providing young people of Black heritage with career opportunities from across the football industry” in the UK. Natalie Portman on the other hand helped found the women’s expansion soccer team Angel FC in Los Angeles. This is another sports trend you will see in 2023: Stars lending their power to the sports industry.

                  Working data-driven and digitalization will only increase in sports in 2023. These are two topics we have discussed extensively on this podcast so it’s no surprise that these two are sports trends you will be seeing a lot in 2023. We discuss these topics in depth throughout the podcast so feel free to go back and listen to them—especially episodes 1 through 3. The main benefits of working data-driven and digitalization are that you can grow your supporter base, continuously, get superior sales and make real revenue.

                  Business-model innovation is another big sports trend you will see in 2023. Examples include Digital media innovating revenue streams, Community as a business model, and Product Innovation model. I like to call this trend, business model innovation, the “thinking outside the box approach to sports” because you have to identify the unique opportunities available for your organization. And how do you do that? By working data-driven.

                  Content will still be King in 2023. This podcast is a perfect example of this very trend. Listening to this allows you to get a more intimate and exclusive look into who we are as a company and all the knowledge and insights you could learn from us. Content will do the same for your supporters. So when you produce content, make sure that it brings your supporter closer to your organization and helps you build a stronger relationship with them.

                  
                  

                  
                  

                  ]]>b9793028-3801-41bb-bde5-6ead1bf7ea76Tue, 27 Dec 2022 04:00:55 +010006:21falsefull1521521<p>In the wise words of Robert Kiyosaki, “the best way to predict the future is to study the past…”. And that’s what we did to identify these trends. Not only that, but based on our first-hand experience and research, we are able to bring you these trends with great confidence. So without further ado, let’s dive right in.</p> <p><strong>Values-driven fandoms:</strong> Sports for many supporters and fans are not just about the game. They are a way of living and being. They are about identity and being. So we are seeing the rise of value-based fandoms. Scour through social media and you will see Facebook, and LinkedIn groups around women in sports, people of color in sports, and other identity-based fandoms. This is a sports trend that will continue into 2023. You need to give more thought than ever before to how your decisions will be perceived by your supporters. Granted, you will not be able to satisfy everyone 100% of the time, but you still need to be meticulous in your thinking. Not only that, but you need to embrace your role as an agent of change in society. So instead of going into defense, go on the offense. Tackle the issues that affect your supporters.</p> <p>What do Stormzy (the British Grime rapper) and Natalie Portman (the Hollywood Oscar-winning actress) have in common? Well, they are both lending their star power in the sports industry to bring about equality. Stormzy launched Merky FC in partnership with Adidas to “change the game, providing young people of Black heritage with career opportunities from across the football industry” in the UK. Natalie Portman on the other hand helped found the women’s expansion soccer team Angel FC in Los Angeles. This is another sports trend you will see in 2023: <strong>Stars lending their power to the sports industry.</strong></p> <p><strong>Working data-driven and digitalization</strong> will only increase in sports in 2023. These are two topics we have discussed extensively on this podcast so it’s no surprise that these two are sports trends you will be seeing a lot in 2023. We discuss these topics in depth throughout the podcast so feel free to go back and listen to them—especially episodes 1 through 3. The main benefits of working data-driven and digitalization are that you can grow your supporter base, continuously, get superior sales and make real revenue.</p> <p><strong>Business-model innovation</strong> is another big sports trend you will see in 2023. Examples include Digital media innovating revenue streams, Community as a business model, and Product Innovation model. I like to call this trend, business model innovation, the “thinking outside the box approach to sports” because you have to identify the unique opportunities available for your organization. And how do you do that? By working data-driven.</p> <p><strong>Content will still be King in 2023.</strong> This podcast is a perfect example of this very trend. Listening to this allows you to get a more intimate and exclusive look into who we are as a company and all the knowledge and insights you could learn from us. Content will do the same for your supporters. So when you produce content, make sure that it brings your supporter closer to your organization and helps you build a stronger relationship with them.</p> <p><br></p> <p><br></p> Data Talks#51 In conversation with Stefan Lavén, our CEO and Founder - Looking back on 2022 at Data Talks Meet Stefan Lavén the CEO and Founder of Data Talks. 

                  Did you listen to #49 with Martin Jacobsen, Ticketing Manager at FC Midtjylland on Using a subscription model to sell football tickets? Well, Stefan was the interviewer. So in a sense, you have already met him.
                  
                  In this episode, however, we get to interview him. We look back:

                  1. on the journey that our company Data Talks has been on so far in 2022  
                  2. the highlights and crucial steps we took this past year 
                  3. and also look forward to what we hope will happen in 2023 
                  
                  

                  Stefan also gives all the aspiring CEOs and leaders out there advice on how to achieve as much success as he has so far. Follow Stefan on LinkedIn to connect with him.
                  
                  Join our mission
                  At Data Talks, we are passionate about equality. This past year we have worked hard to advocate for women's sports in order to bring more visibility for women in sports through our initiative: Women in Sports: Beyond the hashtag. Not only that but we have, and continue, to strive to create tangible value for women's sports by bringing commercial success to clubs and leagues within that sector. Along the way, a lot of people have joined our mission by joining our Women in Sports: Beyond the hashtag community platform. Members have an opportunity to network, collaborate and exchange skills and knowledge. They also get an opportunity to expand their personal brands by coming on to the podcast, speaking at our events and collaborating with us on various projects.
                  
                  Why not become a part of the change as well by joining our community today?
                  
                  About Data Talks
                  
                  Data Talks CDP is a Customer Data Platform built specifically for sports. We make it easy for sports organizations to sell more tickets, negotiate sponsorship agreements of higher value, and increase merchandise sales. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include RC Lens, The Austrian Ice Hockey Association, PAOK FC, AIK, the Swedish Golf Federation, and Collingwood FC.

                  ]]>Meet Stefan Lavén the CEO and Founder of Data Talks. 

                  Did you listen to #49 with Martin Jacobsen, Ticketing Manager at FC Midtjylland on Using a subscription model to sell football tickets? Well, Stefan was the interviewer. So in a sense, you have already met him.
                  
                  In this episode, however, we get to interview him. We look back:

                  1. on the journey that our company Data Talks has been on so far in 2022  
                  2. the highlights and crucial steps we took this past year 
                  3. and also look forward to what we hope will happen in 2023 
                  
                  

                  Stefan also gives all the aspiring CEOs and leaders out there advice on how to achieve as much success as he has so far. Follow Stefan on LinkedIn to connect with him.
                  
                  Join our mission
                  At Data Talks, we are passionate about equality. This past year we have worked hard to advocate for women's sports in order to bring more visibility for women in sports through our initiative: Women in Sports: Beyond the hashtag. Not only that but we have, and continue, to strive to create tangible value for women's sports by bringing commercial success to clubs and leagues within that sector. Along the way, a lot of people have joined our mission by joining our Women in Sports: Beyond the hashtag community platform. Members have an opportunity to network, collaborate and exchange skills and knowledge. They also get an opportunity to expand their personal brands by coming on to the podcast, speaking at our events and collaborating with us on various projects.
                  
                  Why not become a part of the change as well by joining our community today?
                  
                  About Data Talks
                  
                  Data Talks CDP is a Customer Data Platform built specifically for sports. We make it easy for sports organizations to sell more tickets, negotiate sponsorship agreements of higher value, and increase merchandise sales. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include RC Lens, The Austrian Ice Hockey Association, PAOK FC, AIK, the Swedish Golf Federation, and Collingwood FC.

                  ]]>b18b8bcf-2ac6-44be-bc73-811692a5519bTue, 20 Dec 2022 04:00:21 +010028:12falsefull1511511<p>Meet <a href="https://www.linkedin.com/in/stefan-laven/" target="_blank">Stefan Lavén</a> the CEO and Founder of Data Talks.&nbsp;</p> <p>Did you listen to <a href="https://anchor.fm/data-talks-cdp/episodes/49-In-Conversations-with-Martin-Jacobsen---Using-a-subscription-model-to-sell-football-tickets-e1r3aa7/a-a8tfm07" target="_blank">#49 with Martin Jacobsen, Ticketing Manager at FC Midtjylland on Using a subscription model to sell football tickets</a>? Well, Stefan was the interviewer. So in a sense, you have already met him. <br> <br> In this episode, however, we get to interview him. We look back:</p> <ol> <li>on the journey that our company Data Talks has been on so far in 2022 &nbsp;</li> <li>the highlights and crucial steps we took this past year&nbsp;</li> <li>and also look forward to what we hope will happen in 2023&nbsp;</li> </ol> <p>Stefan also gives all the aspiring CEOs and leaders out there advice on how to achieve as much success as he has so far. Follow Stefan on LinkedIn to connect with him.<br> <br> <strong>Join our mission<br> </strong>At Data Talks, we are passionate about equality. This past year we have worked hard to advocate for women's sports in order to bring more visibility for women in sports through our initiative: Women in Sports: Beyond the hashtag. Not only that but we have, and continue, to strive to create tangible value for women's sports by bringing commercial success to clubs and leagues within that sector. Along the way, a lot of people have joined our mission by joining our <a href="https://women-in-sports-beyond-the-hashtag.mn.co/" target="_blank">Women in Sports: Beyond the hashtag community platform</a>. Members have an opportunity to network, collaborate and exchange skills and knowledge. They also get an opportunity to expand their personal brands by coming on to the podcast, speaking at our events and collaborating with us on various projects.<br> <br> Why not become a part of the change as well by joining our community today?<br> <br> About <a href="https://www.datatalks.se/" target="_blank">Data Talks</a><br> <br> Data Talks CDP is a <a href="https://www.datatalks.se/industries/sports/" target="_blank">Customer Data Platform built specifically for sports</a>. We make it easy for sports organizations to sell more tickets, negotiate sponsorship agreements of higher value, and increase merchandise sales. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include RC Lens, The Austrian Ice Hockey Association, PAOK FC, AIK, the Swedish Golf Federation, and Collingwood FC.</p> Data Talks#50 Make women's sports a key component of your sports marketing strategy today!In today’s episode, we are focusing on the importance of making women’s sports a priority as part of our “10 components to include in your sports marketing today” series. This is the 10th and final component we are discussing so if you have missed the first 9, make sure to listen to those too. To quickly recap, these are the 10 components to include in your sports marketing today that we have already discussed:
                  1. Adopt a supporter-centric approach
                  2. Personalization as a driver of revenue and fan loyalty
                  3. Why you should work data-driven
                  4. Content is King
                  5. Why you should Prioritize OTT
                  6. The importance of Leveraging your social media platforms
                  7. Leveraging Influencer marketing to drive personal connections
                  8. Incorporate new sponsorship opportunities
                  9. Why you should make social justice a key component of your marketing strategy
                  
                  

                  And finally today, we are discussing the importance of making women’s sports a priority. Please note, that we are not saying make women’s sports a priority over men’s. But rather that, women’s sports deserve the same push and support that men’s sports have been getting for decades and decades.

                  This is an area that we are passionate about at Data Talks and over the course of the year, we have worked hard in this area. Our goal has always been and still remains, to create tangible value for women’s sports. We started off with our profiling program where we aimed to bring the tangible value of increasing the visibility of women in sports. The many women who have been on this podcast for our "In conversations with..." sessions were thanks to our initiative women in sports: beyond the hashtag.

                  Since then, we have also launched a women in sports community where everyone involved within the women’s sports space is welcome to join. There is power in coming together under the same mission and working together to accomplish that mission. If you would like to also join our initiative, find the link in the description below.

                  If you too would like to make women’s sports a priority, here are a few tips:

                  1. First and foremost, be authentic - doing things for the sake of marketing is never a good idea. It brings more harm than good so whatever you do, let it be authentic.
                  2. Start where you are. With the resources you have today, what difference can you make? For us, it was starting our profiling program. We had great storytellers and enough resources to get started so we focused on that.
                  3. Focus on value - don’t just do something for the sake of just doing it. Think about what value you want to create for others and what value they can create for you. The emphasis here is on tangible and shared value.
                  4. Grow and expand naturally - it is important to not try to force things to grow in a specific direction but to make sure that the growth you see is organic and natural. Once again, for us, the natural way to expand and grow was to create a platform, where all the fantastic people we had profiled can meet and collaborate, amongst other things.
                  5. Last but not least, stay collaborative - “alone we can do so little, together we can do so much”
                  
                  

                  Join our community to meet other people who are passionate about the sports industry!

                  ]]>In today’s episode, we are focusing on the importance of making women’s sports a priority as part of our “10 components to include in your sports marketing today” series. This is the 10th and final component we are discussing so if you have missed the first 9, make sure to listen to those too. To quickly recap, these are the 10 components to include in your sports marketing today that we have already discussed:
                  1. Adopt a supporter-centric approach
                  2. Personalization as a driver of revenue and fan loyalty
                  3. Why you should work data-driven
                  4. Content is King
                  5. Why you should Prioritize OTT
                  6. The importance of Leveraging your social media platforms
                  7. Leveraging Influencer marketing to drive personal connections
                  8. Incorporate new sponsorship opportunities
                  9. Why you should make social justice a key component of your marketing strategy
                  
                  

                  And finally today, we are discussing the importance of making women’s sports a priority. Please note, that we are not saying make women’s sports a priority over men’s. But rather that, women’s sports deserve the same push and support that men’s sports have been getting for decades and decades.

                  This is an area that we are passionate about at Data Talks and over the course of the year, we have worked hard in this area. Our goal has always been and still remains, to create tangible value for women’s sports. We started off with our profiling program where we aimed to bring the tangible value of increasing the visibility of women in sports. The many women who have been on this podcast for our "In conversations with..." sessions were thanks to our initiative women in sports: beyond the hashtag.

                  Since then, we have also launched a women in sports community where everyone involved within the women’s sports space is welcome to join. There is power in coming together under the same mission and working together to accomplish that mission. If you would like to also join our initiative, find the link in the description below.

                  If you too would like to make women’s sports a priority, here are a few tips:

                  1. First and foremost, be authentic - doing things for the sake of marketing is never a good idea. It brings more harm than good so whatever you do, let it be authentic.
                  2. Start where you are. With the resources you have today, what difference can you make? For us, it was starting our profiling program. We had great storytellers and enough resources to get started so we focused on that.
                  3. Focus on value - don’t just do something for the sake of just doing it. Think about what value you want to create for others and what value they can create for you. The emphasis here is on tangible and shared value.
                  4. Grow and expand naturally - it is important to not try to force things to grow in a specific direction but to make sure that the growth you see is organic and natural. Once again, for us, the natural way to expand and grow was to create a platform, where all the fantastic people we had profiled can meet and collaborate, amongst other things.
                  5. Last but not least, stay collaborative - “alone we can do so little, together we can do so much”
                  
                  

                  Join our community to meet other people who are passionate about the sports industry!

                  ]]>f4195506-0283-471d-a5f0-ed74744902dbTue, 13 Dec 2022 04:00:58 +010004:50falsefull1501501<p>In today’s episode, we are focusing on the importance of making women’s sports a priority as part of our “10 components to include in your sports marketing today” series. This is the 10th and final component we are discussing so if you have missed the first 9, make sure to listen to those too. To quickly recap, these are the 10 components to include in your sports marketing today that we have already discussed:</p> <ol> <li>Adopt a supporter-centric approach</li> <li>Personalization as a driver of revenue and fan loyalty</li> <li>Why you should work data-driven</li> <li>Content is King</li> <li>Why you should Prioritize OTT</li> <li>The importance of Leveraging your social media platforms</li> <li>Leveraging Influencer marketing to drive personal connections</li> <li>Incorporate new sponsorship opportunities</li> <li>Why you should make social justice a key component of your marketing strategy</li> </ol> <p>And finally today, we are discussing the importance of making women’s sports a priority. Please note, that we are not saying make women’s sports a priority over men’s. But rather that, women’s sports deserve the same push and support that men’s sports have been getting for decades and decades.</p> <p>This is an area that we are passionate about at Data Talks and over the course of the year, we have worked hard in this area. Our goal has always been and still remains, to create tangible value for women’s sports. We started off with our profiling program where we aimed to bring the tangible value of increasing the visibility of women in sports. The many women who have been on this podcast for our "In conversations with..." sessions were thanks to our initiative women in sports: beyond the hashtag.</p> <p>Since then, we have also launched a women in sports community where everyone involved within the women’s sports space is welcome to join. There is power in coming together under the same mission and working together to accomplish that mission. If you would like to also join our initiative, find the link in the description below.</p> <p>If you too would like to make women’s sports a priority, here are a few tips:</p> <ol> <li>First and foremost, be authentic - doing things for the sake of marketing is never a good idea. It brings more harm than good so whatever you do, let it be authentic.</li> <li>Start where you are. With the resources you have today, what difference can you make? For us, it was starting our profiling program. We had great storytellers and enough resources to get started so we focused on that.</li> <li>Focus on value - don’t just do something for the sake of just doing it. Think about what value you want to create for others and what value they can create for you. The emphasis here is on tangible and shared value.</li> <li>Grow and expand naturally - it is important to not try to force things to grow in a specific direction but to make sure that the growth you see is organic and natural. Once again, for us, the natural way to expand and grow was to create a platform, where all the fantastic people we had profiled can meet and collaborate, amongst other things.</li> <li>Last but not least, stay collaborative - “alone we can do so little, together we can do so much”</li> </ol> <p><a href="https://women-in-sports-beyond-the-hashtag.mn.co/" target="_blank">Join our community</a> to meet other people who are passionate about the sports industry!</p> Data Talks#49 In Conversations with Martin Jacobsen - Using a subscription model to sell football tickets“FC Midtjylland is the story of how will and unity can create the impossible. It is the story of what can happen when the dreams are big and the will is even bigger. It is the story of a club that from the start had the courage to think innovatively and step out of the shadows”.   One of the ways that FC Midtjylland is leveraging innovation and dreaming big is by using a subscription model to sell their tickets. Something that is not common in the sports world.

                  Our CEO and Founder Stefan Lavén sat down with FC Midtjylland's Ticketing Manager Martin Jacobsen to talk about all this and more. In this episode, they discuss:

                  1. Why and how to use the subscription model

                  2. The struggle of increasing match attendance and not just ticket sales

                  3. The benefits and drawbacks of using the subscription model

                  4.  The importance of using data to underpin innovation

                  Listen to this episode to dive deeper into this subject!

                  
                  

                  ]]>“FC Midtjylland is the story of how will and unity can create the impossible. It is the story of what can happen when the dreams are big and the will is even bigger. It is the story of a club that from the start had the courage to think innovatively and step out of the shadows”.   One of the ways that FC Midtjylland is leveraging innovation and dreaming big is by using a subscription model to sell their tickets. Something that is not common in the sports world.

                  Our CEO and Founder Stefan Lavén sat down with FC Midtjylland's Ticketing Manager Martin Jacobsen to talk about all this and more. In this episode, they discuss:

                  1. Why and how to use the subscription model

                  2. The struggle of increasing match attendance and not just ticket sales

                  3. The benefits and drawbacks of using the subscription model

                  4.  The importance of using data to underpin innovation

                  Listen to this episode to dive deeper into this subject!

                  
                  

                  ]]>097be2ad-ee40-4331-8935-f9dce83e14d3Tue, 06 Dec 2022 04:00:52 +010029:03falsefull1491491<p>“FC Midtjylland is the story of how will and unity can create the impossible. It is the story of what can happen when the dreams are big and the will is even bigger. It is the story of a club that from the start had the courage to think innovatively and step out of the shadows”. &nbsp;&nbsp;One of the ways that <a href="https://www.fcm.dk/" target="_blank">FC Midtjylland</a> is leveraging innovation and dreaming big is by using a subscription model to sell their tickets. Something that is not common in the sports world.</p> <p>Our CEO and Founder <a href="https://www.linkedin.com/in/stefan-laven/" target="_blank">Stefan Lavén</a> sat down with FC Midtjylland's Ticketing Manager <a href="https://www.linkedin.com/in/martinkjacobsen/" target="_blank">Martin Jacobsen</a> to talk about all this and more. In this episode, they discuss:</p> <p>1. Why and how to use the subscription model</p> <p>2. The struggle of increasing match attendance and not just ticket sales</p> <p>3. The benefits and drawbacks of using the subscription model</p> <p>4. &nbsp;The importance of using data to underpin innovation</p> <p>Listen to this episode to dive deeper into this subject!</p> <p><br></p> Data Talks#48 Make social justice a key component of your sports marketing strategy todayIn this day and age, sports organizations possess powerful platforms that can be leveraged for the greater good. And addressing issues related to injustice and inequality are two pivotal examples. Deloitte described this ever so eloquently in their US sports outlook 2021 report when they wrote: “Social justice has become so critical that future growth will likely be predicated upon how authentic organizations are in responding to this challenge. Players and fans increasingly expect leagues and teams to play a proactive role in the social justice movement. Deloitte’s Global Millennial Survey 2020 supports the notion that a proactive response to social injustice may be especially important to younger generations, many of whom tend to be more values-driven in how they engage with brands and businesses.”

                  That is why today’s episode is centered around making social justice a key component of your marketing strategy. Please note that we are not encouraging you to exploit social justice courses for the sake of marketing your sports organization. We are rather, encouraging you to find the course that your organization is passionate about and then make a concerted effort to make a difference within that area. This is such a crucial distinction because we as human beings are very good at spotting when someone is being disingenuous. So the key here, just like the Deloitte report so eloquently put it, is authenticity.

                  This is something that Alba Pardo, the co-founder of the Women in Action Sports, also spoke about when she guested on the podcast in episode 34. So, do check that episode out. In a nutshell, making social justice a part of your marketing strategy is saying to your supporters, we see you and we hear what you are passionate about. We will meet you halfway to ensure that, together, we build a more equal sports industry.

                  Moreover, it is important to note the intricate relationship between sports and society. Research continues to prove that this relationship yields significant benefits for everyone involved. Not just the societies themselves, but the individuals that make up that society as well. Some people say that sports and politics don’t mix. And by politics, they include things such as protesting against discrimination on the basis of race, sexual orientation, for example. I don’t aim to substantiate or discredit this statement in this blog post, but I want to rather highlight an important fact that we overlook when we fixate on this line of thought. This fact is that sports is a mirror of society. And because of the deep sense of belonging and identity sports evoke in fans, sports can be a very powerful force for change in society.

                  
                  

                  ]]>In this day and age, sports organizations possess powerful platforms that can be leveraged for the greater good. And addressing issues related to injustice and inequality are two pivotal examples. Deloitte described this ever so eloquently in their US sports outlook 2021 report when they wrote: “Social justice has become so critical that future growth will likely be predicated upon how authentic organizations are in responding to this challenge. Players and fans increasingly expect leagues and teams to play a proactive role in the social justice movement. Deloitte’s Global Millennial Survey 2020 supports the notion that a proactive response to social injustice may be especially important to younger generations, many of whom tend to be more values-driven in how they engage with brands and businesses.”

                  That is why today’s episode is centered around making social justice a key component of your marketing strategy. Please note that we are not encouraging you to exploit social justice courses for the sake of marketing your sports organization. We are rather, encouraging you to find the course that your organization is passionate about and then make a concerted effort to make a difference within that area. This is such a crucial distinction because we as human beings are very good at spotting when someone is being disingenuous. So the key here, just like the Deloitte report so eloquently put it, is authenticity.

                  This is something that Alba Pardo, the co-founder of the Women in Action Sports, also spoke about when she guested on the podcast in episode 34. So, do check that episode out. In a nutshell, making social justice a part of your marketing strategy is saying to your supporters, we see you and we hear what you are passionate about. We will meet you halfway to ensure that, together, we build a more equal sports industry.

                  Moreover, it is important to note the intricate relationship between sports and society. Research continues to prove that this relationship yields significant benefits for everyone involved. Not just the societies themselves, but the individuals that make up that society as well. Some people say that sports and politics don’t mix. And by politics, they include things such as protesting against discrimination on the basis of race, sexual orientation, for example. I don’t aim to substantiate or discredit this statement in this blog post, but I want to rather highlight an important fact that we overlook when we fixate on this line of thought. This fact is that sports is a mirror of society. And because of the deep sense of belonging and identity sports evoke in fans, sports can be a very powerful force for change in society.

                  
                  

                  ]]>33a3410d-2840-4e60-8408-2b2ed88ae71eTue, 29 Nov 2022 04:00:09 +010005:19falsefull1481481<p>In this day and age, sports organizations possess powerful platforms that can be leveraged for the greater good. And addressing issues related to injustice and inequality are two pivotal examples. Deloitte described this ever so eloquently in their US sports outlook 2021 report when they wrote: “Social justice has become so critical that future growth will likely be predicated upon how authentic organizations are in responding to this challenge. Players and fans increasingly expect leagues and teams to play a proactive role in the social justice movement. Deloitte’s Global Millennial Survey 2020 supports the notion that a proactive response to social injustice may be especially important to younger generations, many of whom tend to be more values-driven in how they engage with brands and businesses.”</p> <p>That is why today’s episode is centered around making social justice a key component of your marketing strategy. Please note that we are not encouraging you to exploit social justice courses for the sake of marketing your sports organization. We are rather, encouraging you to find the course that your organization is passionate about and then make a concerted effort to make a difference within that area. This is such a crucial distinction because we as human beings are very good at spotting when someone is being disingenuous. So the key here, just like the Deloitte report so eloquently put it, is authenticity.</p> <p>This is something that Alba Pardo, the co-founder of the Women in Action Sports, also spoke about when she guested <a href="https://anchor.fm/data-talks-cdp/episodes/34-In-conversation-with-----Alba-Pardo-e1mld8u/a-a8d9ipn" target="_blank">on the podcast in episode 34</a>. So, do check that episode out. In a nutshell, making social justice a part of your marketing strategy is saying to your supporters, we see you and we hear what you are passionate about. We will meet you halfway to ensure that, together, we build a more equal sports industry.</p> <p>Moreover, it is important to note the intricate relationship between sports and society. Research continues to prove that this relationship yields significant benefits for everyone involved. Not just the societies themselves, but the individuals that make up that society as well. Some people say that sports and politics don’t mix. And by politics, they include things such as protesting against discrimination on the basis of race, sexual orientation, for example. I don’t aim to substantiate or discredit this statement in this blog post, but I want to rather highlight an important fact that we overlook when we fixate on this line of thought. This fact is that sports is a mirror of society. And because of the deep sense of belonging and identity sports evoke in fans, sports can be a very powerful force for change in society.</p> <p><br></p> Data Talks#47 Create sponsorship agreements of higher value for your organization - include this in your sports marketing strategyCreating sponsorship agreements of higher value for your organization is one of the top two priorities of many sports organizations. We know this because we talked to over 100 decision-makers in sports and found out this information. And you know as your preferred sports CDP partner we take what you say seriously.

                  That is why we are focusing on incorporating new sponsorship opportunities as part of our “10 components to include in your sports marketing today” series. This is the 8th component we are discussing so if you have missed the first 7, make sure to listen to those too.

                  “According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So there’s a great opportunity for sports organizations to tap into new and lucrative sponsorship opportunities. Some sponsorship opportunities that are either growing or are projected to grow faster than their traditional counterparts include:

                  1. Crypto/Blockchain/NFT
                  2. Automotive
                  3. Insurance
                  4. Retail
                  5. Unbundled sponsorship investment in women’s sports which have grown by about 146%, according to the Nielsen 2022 Global Sports Marketing Report.
                  
                  

                  So how can we help you create sponsorship agreements of higher value for your organization? I am glad you asked. Well, using our sports CDP takes the guesswork out of the process. This is because firstly, With the CDP you can develop a long-term sponsorship strategy that you can replicate. For example, sponsorship acquisition is one thing but delivery is another. So once you get the sponsorship, how do you plan on delivering the best results possible? Secondly, the CDP will help you keep on improving your sponsorship strategy so you can always get results. For example, when you know exactly what your supporters will appreciate, you can keep delivering exceptional results for your sponsor. You can also effectively monitor the performance of your sponsorship campaigns. And the CDP will also help you align with the right sponsors for your organization.

                  Did you also know that you can also leverage your supporter information to negotiate higher sponsorship deals? That’s right - data is one of the most valuable assets a sports organization could ever have. But unfortunately, not a lot of people who work in sports organizations understand this. So then sometimes they give away their data for discounts on software and the like. While the thought behind the practice is not wrong, it’s what you get in exchange for your data that we are questioning. So why not use your supporter information to create sponsorship agreements of higher value for your organization?

                  Okay, enough talking. How about you just see this in action instead? 

                  Try out our demo for free today.
                  
                  Join our Women in Sports Community today

                  ]]>Creating sponsorship agreements of higher value for your organization is one of the top two priorities of many sports organizations. We know this because we talked to over 100 decision-makers in sports and found out this information. And you know as your preferred sports CDP partner we take what you say seriously.

                  That is why we are focusing on incorporating new sponsorship opportunities as part of our “10 components to include in your sports marketing today” series. This is the 8th component we are discussing so if you have missed the first 7, make sure to listen to those too.

                  “According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So there’s a great opportunity for sports organizations to tap into new and lucrative sponsorship opportunities. Some sponsorship opportunities that are either growing or are projected to grow faster than their traditional counterparts include:

                  1. Crypto/Blockchain/NFT
                  2. Automotive
                  3. Insurance
                  4. Retail
                  5. Unbundled sponsorship investment in women’s sports which have grown by about 146%, according to the Nielsen 2022 Global Sports Marketing Report.
                  
                  

                  So how can we help you create sponsorship agreements of higher value for your organization? I am glad you asked. Well, using our sports CDP takes the guesswork out of the process. This is because firstly, With the CDP you can develop a long-term sponsorship strategy that you can replicate. For example, sponsorship acquisition is one thing but delivery is another. So once you get the sponsorship, how do you plan on delivering the best results possible? Secondly, the CDP will help you keep on improving your sponsorship strategy so you can always get results. For example, when you know exactly what your supporters will appreciate, you can keep delivering exceptional results for your sponsor. You can also effectively monitor the performance of your sponsorship campaigns. And the CDP will also help you align with the right sponsors for your organization.

                  Did you also know that you can also leverage your supporter information to negotiate higher sponsorship deals? That’s right - data is one of the most valuable assets a sports organization could ever have. But unfortunately, not a lot of people who work in sports organizations understand this. So then sometimes they give away their data for discounts on software and the like. While the thought behind the practice is not wrong, it’s what you get in exchange for your data that we are questioning. So why not use your supporter information to create sponsorship agreements of higher value for your organization?

                  Okay, enough talking. How about you just see this in action instead? 

                  Try out our demo for free today.
                  
                  Join our Women in Sports Community today

                  ]]>974e93ad-2fdc-4567-baff-f78d4142eb13Tue, 22 Nov 2022 04:00:39 +010004:30falsefull1471471<p>Creating sponsorship agreements of higher value for your organization is one of the top two priorities of many sports organizations. We know this because we talked to over 100 decision-makers in sports and found out this information. And you know as your preferred sports CDP partner we take what you say seriously.</p> <p>That is why we are focusing on incorporating new sponsorship opportunities as part of our “10 components to include in your sports marketing today” series. This is the 8th component we are discussing so if you have missed the first 7, make sure to listen to those too.</p> <p>“According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So there’s a great opportunity for sports organizations to tap into new and lucrative sponsorship opportunities. Some sponsorship opportunities that are either growing or are projected to grow faster than their traditional counterparts include:</p> <ol> <li>Crypto/Blockchain/NFT</li> <li>Automotive</li> <li>Insurance</li> <li>Retail</li> <li>Unbundled sponsorship investment in women’s sports which have grown by about 146%, according to the Nielsen 2022 Global Sports Marketing Report.</li> </ol> <p>So how can we help you create sponsorship agreements of higher value for your organization? I am glad you asked. Well, using our sports CDP takes the guesswork out of the process. This is because firstly, With the CDP you can develop a long-term sponsorship strategy that you can replicate. For example, sponsorship acquisition is one thing but delivery is another. So once you get the sponsorship, how do you plan on delivering the best results possible? Secondly, the CDP will help you keep on improving your sponsorship strategy so you can always get results. For example, when you know exactly what your supporters will appreciate, you can keep delivering exceptional results for your sponsor. You can also effectively monitor the performance of your sponsorship campaigns. And the CDP will also help you align with the right sponsors for your organization.</p> <p>Did you also know that you can also leverage your supporter information to negotiate higher sponsorship deals? That’s right - data is one of the most valuable assets a sports organization could ever have. But unfortunately, not a lot of people who work in sports organizations understand this. So then sometimes they give away their data for discounts on software and the like. While the thought behind the practice is not wrong, it’s what you get in exchange for your data that we are questioning. So why not use your supporter information to create sponsorship agreements of higher value for your organization?</p> <p>Okay, enough talking. How about you just see this in action instead?&nbsp;</p> <p><a href="https://www.datatalks.se/demo/" target="_blank">Try out our demo for free today. </a><br> <br> <a href="https://women-in-sports-beyond-the-hashtag.mn.co/" target="_blank">Join our Women in Sports Community today</a></p> Data Talks#46 In conversation with Lindi Ngwenya - What it takes to build a sports agency from the ground upMeet Lindi Ngwenya
                  
                  The Founder and Managing Director of a sports agency called  Sisu Sports Management, representing male and female football players, staff, and clubs as well as providing merchant services to Clubs. Lindi Ngwenya is passionate about serving emerging football markets across Africa, Scandinavia, the USA, and Women's football. And today, we get to step into her world and share her incredible story with you.

                  Lindi is also part of our Women in Sports Community, so join the community if you would like to meet her and other incredible women like her.
                  
                  In this episode we discuss:

                  1. How Lindi built Sisu Sports Management from the ground up

                  2. Lindi's background - from being in the military to getting her engineering qualification and playing rugby

                  3. The future of sports representation and the sports industry in Africa

                  4. Being a woman of color in the sports industry

                  
                  Connect with Lindi today!

                  
                  

                  
                  

                  ]]>Meet Lindi Ngwenya
                  
                  The Founder and Managing Director of a sports agency called  Sisu Sports Management, representing male and female football players, staff, and clubs as well as providing merchant services to Clubs. Lindi Ngwenya is passionate about serving emerging football markets across Africa, Scandinavia, the USA, and Women's football. And today, we get to step into her world and share her incredible story with you.

                  Lindi is also part of our Women in Sports Community, so join the community if you would like to meet her and other incredible women like her.
                  
                  In this episode we discuss:

                  1. How Lindi built Sisu Sports Management from the ground up

                  2. Lindi's background - from being in the military to getting her engineering qualification and playing rugby

                  3. The future of sports representation and the sports industry in Africa

                  4. Being a woman of color in the sports industry

                  
                  Connect with Lindi today!

                  
                  

                  
                  

                  ]]>87f3e422-3f8e-4050-9105-a9a1f464fcc8Tue, 15 Nov 2022 04:00:25 +010046:22falsefull1461461<p>Meet <a href="https://www.linkedin.com/in/lindi-ngwenya-1b63586b/" target="_blank">Lindi Ngwenya</a><br> <br> The Founder and Managing Director of a sports agency called &nbsp;<a href="https://www.sisusportsmanagement.com/" target="_blank">Sisu Sports Management</a>, representing male and female football players, staff, and clubs as well as providing merchant services to Clubs. Lindi Ngwenya is passionate about serving emerging football markets across Africa, Scandinavia, the USA, and Women's football. And today, we get to step into her world and share her incredible story with you.</p> <p>Lindi is also part of our Women in Sports Community, so <a href="https://women-in-sports-beyond-the-hashtag.mn.co/" target="_blank">join the community</a> if you would like to meet her and other incredible women like her. <br> <br> In this episode we discuss:</p> <p>1. How Lindi built Sisu Sports Management from the ground up</p> <p>2. Lindi's background - from being in the military to getting her engineering qualification and playing rugby</p> <p>3. The future of sports representation and the sports industry in Africa</p> <p>4. Being a woman of color in the sports industry</p> <p><br> Connect with Lindi today!</p> <p><br></p> <p><br></p> Data Talks#45 Leverage influencer marketing as a key component of your sports marketing strategyToday, an increasing number of sports athletes are driving personal connections on different platforms and channels – especially on social media.

                  Sports fans are looking to athletes and other sports influencers that champion societal issues that they believe in. They view these athletes as both meaningful and personalized connections. And this trend can be seen across industries beyond sports. On a global scale, 71% of consumers involved in a survey said that they either completely or somewhat trust opinions and ads from influencers about different brands and products.

                  But what is an influencer? An influencer by definition is anyone who inspires or guides the actions of others. That’s why athletes and players are the ultimate influencers when it comes to sports.

                  If you are a smaller club and doubting the effectiveness of your players or any other influencers, don’t worry. The increased interest and trust in influencers is particularly prevalent among micro-and nano influencers. These types of influencers are those who have less than 10 000 followers on social media. Influencers with fewer followers make more personal connections with followers and thus have a greater impact on driving supporter behaviors, such as trying a new product or attending a sporting event. So you see, anyone can leverage influencer marketing, from small clubs to big ones - there is a way for everyone to win.

                  So how can you leverage influencer marketing in a creative way?

                  To make this a bit more concrete for you, why don’t we take a real-life example? This example shows the power of clubs understanding their fans and using every single moment to really push the envelope when it comes to increasing revenue. This example is from our customer PAOK FC a top-tier club in Greece.

                  It’s February 10, 2022, PAOK is facing AEK Athens for the second leg of the Greek Cup Quarter Final. The score is 1-0 for AEK Athens and PAOK qualifies only with a draw. Only a few seconds before the referee blows the last whistle, Jasmin Kurtić, one of PAOK’s best players scores! Everyone goes crazy. What a game!

                  So what does the PAOK team decide to do? They decide to leverage their success on the field to gain more success off the field. How?

                  By creating a campaign that offers fans the opportunity to purchase t-shirts starring the legendary Kurtić.

                  1. Their e-store sales rocketed by 66% on the 15th of February 2022 compared to the best day of the year so far (11th of January)
                  2. They gave their fans and supporters something “extra” to be excited about which boosted engagement across their social media channels as well.
                  
                  

                  What can we learn from the PAOK FC case?

                  That:

                  1. Your intentions need action

                  We all want to win and have great success in everything we do but we have to put our money where our mouths are. And that starts with being aware of opportunities as they show up. PAOK seized a moment that some might have not realized was a great opportunity.

                  2. You have to understand your supporters

                  Do you understand your supporters? Do you know what keeps them coming back to your club for more?

                  A great solution that you can start using is the sports customer data platform (CDP). That’s because a CDP allows you to:

                  1.  store all your supporter data in one place

                  2. it helps you analyze that data so that you can uncover patterns in your supporters’ interaction with your organization

                  Not only that but with the insights you get from the sports CDP, you can then act in real time by setting up measurable and monitorable goals.
                  
                  Try our DEMO for free!

                  ]]>Today, an increasing number of sports athletes are driving personal connections on different platforms and channels – especially on social media.

                  Sports fans are looking to athletes and other sports influencers that champion societal issues that they believe in. They view these athletes as both meaningful and personalized connections. And this trend can be seen across industries beyond sports. On a global scale, 71% of consumers involved in a survey said that they either completely or somewhat trust opinions and ads from influencers about different brands and products.

                  But what is an influencer? An influencer by definition is anyone who inspires or guides the actions of others. That’s why athletes and players are the ultimate influencers when it comes to sports.

                  If you are a smaller club and doubting the effectiveness of your players or any other influencers, don’t worry. The increased interest and trust in influencers is particularly prevalent among micro-and nano influencers. These types of influencers are those who have less than 10 000 followers on social media. Influencers with fewer followers make more personal connections with followers and thus have a greater impact on driving supporter behaviors, such as trying a new product or attending a sporting event. So you see, anyone can leverage influencer marketing, from small clubs to big ones - there is a way for everyone to win.

                  So how can you leverage influencer marketing in a creative way?

                  To make this a bit more concrete for you, why don’t we take a real-life example? This example shows the power of clubs understanding their fans and using every single moment to really push the envelope when it comes to increasing revenue. This example is from our customer PAOK FC a top-tier club in Greece.

                  It’s February 10, 2022, PAOK is facing AEK Athens for the second leg of the Greek Cup Quarter Final. The score is 1-0 for AEK Athens and PAOK qualifies only with a draw. Only a few seconds before the referee blows the last whistle, Jasmin Kurtić, one of PAOK’s best players scores! Everyone goes crazy. What a game!

                  So what does the PAOK team decide to do? They decide to leverage their success on the field to gain more success off the field. How?

                  By creating a campaign that offers fans the opportunity to purchase t-shirts starring the legendary Kurtić.

                  1. Their e-store sales rocketed by 66% on the 15th of February 2022 compared to the best day of the year so far (11th of January)
                  2. They gave their fans and supporters something “extra” to be excited about which boosted engagement across their social media channels as well.
                  
                  

                  What can we learn from the PAOK FC case?

                  That:

                  1. Your intentions need action

                  We all want to win and have great success in everything we do but we have to put our money where our mouths are. And that starts with being aware of opportunities as they show up. PAOK seized a moment that some might have not realized was a great opportunity.

                  2. You have to understand your supporters

                  Do you understand your supporters? Do you know what keeps them coming back to your club for more?

                  A great solution that you can start using is the sports customer data platform (CDP). That’s because a CDP allows you to:

                  1.  store all your supporter data in one place

                  2. it helps you analyze that data so that you can uncover patterns in your supporters’ interaction with your organization

                  Not only that but with the insights you get from the sports CDP, you can then act in real time by setting up measurable and monitorable goals.
                  
                  Try our DEMO for free!

                  ]]>10acc5b2-03a4-411f-bb7a-bb6a3d768b09Tue, 08 Nov 2022 04:00:35 +010005:48falsefull1451451<p>Today, an increasing number of sports athletes are driving personal connections on different platforms and channels – especially on social media.</p> <p>Sports fans are looking to athletes and other sports influencers that champion societal issues that they believe in. They view these athletes as both meaningful and personalized connections. And this trend can be seen across industries beyond sports. On a global scale, 71% of consumers involved in a survey said that they either completely or somewhat trust opinions and ads from influencers about different brands and products.</p> <p>But what is an influencer? An influencer by definition is anyone who inspires or guides the actions of others. That’s why athletes and players are the ultimate influencers when it comes to sports.</p> <p>If you are a smaller club and doubting the effectiveness of your players or any other influencers, don’t worry. The increased interest and trust in influencers is particularly prevalent among micro-and nano influencers. These types of influencers are those who have less than 10 000 followers on social media. Influencers with fewer followers make more personal connections with followers and thus have a greater impact on driving supporter behaviors, such as trying a new product or attending a sporting event. So you see, anyone can leverage influencer marketing, from small clubs to big ones - there is a way for everyone to win.</p> <p>So how can you leverage influencer marketing in a creative way?</p> <p>To make this a bit more concrete for you, why don’t we take a real-life example? This example shows the power of clubs understanding their fans and using every single moment to really push the envelope when it comes to increasing revenue. This example is from our customer PAOK FC a top-tier club in Greece.</p> <p>It’s February 10, 2022, PAOK is facing AEK Athens for the second leg of the Greek Cup Quarter Final. The score is 1-0 for AEK Athens and PAOK qualifies only with a draw. Only a few seconds before the referee blows the last whistle, Jasmin Kurtić, one of PAOK’s best players scores! Everyone goes crazy. What a game!</p> <p>So what does the PAOK team decide to do? They decide to leverage their success on the field to gain more success off the field. How?</p> <p>By creating a campaign that offers fans the opportunity to purchase t-shirts starring the legendary Kurtić.</p> <ol> <li>Their e-store sales rocketed by 66% on the 15th of February 2022 compared to the best day of the year so far (11th of January)</li> <li>They gave their fans and supporters something “extra” to be excited about which boosted engagement across their social media channels as well.</li> </ol> <p>What can we learn from the PAOK FC case?</p> <p>That:</p> <p>1. Your intentions need action</p> <p>We all want to win and have great success in everything we do but we have to put our money where our mouths are. And that starts with being aware of opportunities as they show up. PAOK seized a moment that some might have not realized was a great opportunity.</p> <p>2. You have to understand your supporters</p> <p>Do you understand your supporters? Do you know what keeps them coming back to your club for more?</p> <p>A great solution that you can start using is the sports customer data platform (CDP). That’s because a CDP allows you to:</p> <p>1. &nbsp;store all your supporter data in one place</p> <p>2. it helps you analyze that data so that you can uncover patterns in your supporters’ interaction with your organization</p> <p>Not only that but with the insights you get from the sports CDP, you can then act in real time by setting up measurable and monitorable goals.<br> <br> <a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">Try our DEMO for free!</a></p> Data Talks#44 Why you should leverage social media and make it a key component of your sports marketing strategyWe are continuing with our “10 components you need to include in your sports marketing strategy today” series and today’s focus is on leveraging your social media platforms. This is the 6th component we are discussing so if you have missed the first 5, make sure to listen to those too.

                  According to Nielsen, 47% of people who watch sports on TV or via digital platforms simultaneously watch other live content. Among these different multi-screen viewing activities, social media engagement makes up 32% of this total number. And this number is even higher for Gen Z, where social media stands for 46% of their viewing activities. So it then goes without saying: making social media a part of your sports marketing strategy should be a given. By being present and playing an active role in your supporters’ favorite social media platforms, you are able to:

                  1. Open a window into the lives of your supporters and understand their specific needs, preferences, and behaviors.
                  2. Maximize fan engagement by interacting with them on social media, for instance via accounts that belong to your club or athletes.
                  3. Leverage the social media data you have collected about your supporters to find and create new monetization opportunities.
                  
                  

                  However, there is a huge mistake that most sports organizations make when it comes to social media. From small clubs to big ones such as FC Barcelona, this mistake is indeed a common one. Many sports organizations actually make the mistake of not converting their followers into contacts in their database. Let’s take FC Barcelona as an example. Out of more than 350 million social media followers, Barcelona only had less than 3 million contacts.

                  Not converting your social media followers to contacts in your database can limit your sponsorship value and the effectiveness of your communications. So you won’t be able to segment or target effectively, personalization becomes near impossible if you don’t understand your fans. And you can’t understand your fans if they are not even in your contact database.

                  So how can you make sure that you increase your social media followers while simultaneously growing your contact database? Remember we said that content is king? That’s what you need to leverage to grow your social media followers and contact database. However, it is crucial that you direct your social media followers to one of your own platforms. Here are a few examples of such content:

                  1. Giveaways where your supporters have to sign-up and leave their contact information
                  2. Another amazing way you can grow your contact database is to run competitions
                  3. Promote gated content on your social media. This will require fans to once again, sign-up in order to access the content
                  4. Subscriptions are another fantastic way of gaining more followers while growing your contact database. Do you have a newsletter or a blog? Are you maybe a bigger organization with a digital newsroom or do you offer regular public relations communications? Then why not create a subscription call to action? Something along the lines of, “subscribe to our newsletter and never miss a thing we do ever again”.
                  5. Give discounts and vouchers - Everyone loves discounts and vouchers, especially nowadays where “entertainment” is becoming more expensive and sports tickets are becoming more and more expensive. So why not offer your followers discount codes if they sign up for something on your website or any other platforms you own?
                  
                  

                  In summation, leveraging social media is crucial for every sports organization’s growth.

                  
                  

                  Try our DEMO free today!

                  ]]>We are continuing with our “10 components you need to include in your sports marketing strategy today” series and today’s focus is on leveraging your social media platforms. This is the 6th component we are discussing so if you have missed the first 5, make sure to listen to those too.

                  According to Nielsen, 47% of people who watch sports on TV or via digital platforms simultaneously watch other live content. Among these different multi-screen viewing activities, social media engagement makes up 32% of this total number. And this number is even higher for Gen Z, where social media stands for 46% of their viewing activities. So it then goes without saying: making social media a part of your sports marketing strategy should be a given. By being present and playing an active role in your supporters’ favorite social media platforms, you are able to:

                  1. Open a window into the lives of your supporters and understand their specific needs, preferences, and behaviors.
                  2. Maximize fan engagement by interacting with them on social media, for instance via accounts that belong to your club or athletes.
                  3. Leverage the social media data you have collected about your supporters to find and create new monetization opportunities.
                  
                  

                  However, there is a huge mistake that most sports organizations make when it comes to social media. From small clubs to big ones such as FC Barcelona, this mistake is indeed a common one. Many sports organizations actually make the mistake of not converting their followers into contacts in their database. Let’s take FC Barcelona as an example. Out of more than 350 million social media followers, Barcelona only had less than 3 million contacts.

                  Not converting your social media followers to contacts in your database can limit your sponsorship value and the effectiveness of your communications. So you won’t be able to segment or target effectively, personalization becomes near impossible if you don’t understand your fans. And you can’t understand your fans if they are not even in your contact database.

                  So how can you make sure that you increase your social media followers while simultaneously growing your contact database? Remember we said that content is king? That’s what you need to leverage to grow your social media followers and contact database. However, it is crucial that you direct your social media followers to one of your own platforms. Here are a few examples of such content:

                  1. Giveaways where your supporters have to sign-up and leave their contact information
                  2. Another amazing way you can grow your contact database is to run competitions
                  3. Promote gated content on your social media. This will require fans to once again, sign-up in order to access the content
                  4. Subscriptions are another fantastic way of gaining more followers while growing your contact database. Do you have a newsletter or a blog? Are you maybe a bigger organization with a digital newsroom or do you offer regular public relations communications? Then why not create a subscription call to action? Something along the lines of, “subscribe to our newsletter and never miss a thing we do ever again”.
                  5. Give discounts and vouchers - Everyone loves discounts and vouchers, especially nowadays where “entertainment” is becoming more expensive and sports tickets are becoming more and more expensive. So why not offer your followers discount codes if they sign up for something on your website or any other platforms you own?
                  
                  

                  In summation, leveraging social media is crucial for every sports organization’s growth.

                  
                  

                  Try our DEMO free today!

                  ]]>5a6ff7fb-d3ef-4135-80dc-6b0434f494f6Tue, 01 Nov 2022 04:00:00 +010005:34falsefull1441441<p>We are continuing with our “10 components you need to include in your sports marketing strategy today” series and today’s focus is on leveraging your social media platforms. This is the 6th component we are discussing so if you have missed the first 5, make sure to listen to those too.</p> <p>According to Nielsen, 47% of people who watch sports on TV or via digital platforms simultaneously watch other live content. Among these different multi-screen viewing activities, social media engagement makes up 32% of this total number. And this number is even higher for Gen Z, where social media stands for 46% of their viewing activities. So it then goes without saying: making social media a part of your sports marketing strategy should be a given. By being present and playing an active role in your supporters’ favorite social media platforms, you are able to:</p> <ol> <li>Open a window into the lives of your supporters and understand their specific needs, preferences, and behaviors.</li> <li>Maximize fan engagement by interacting with them on social media, for instance via accounts that belong to your club or athletes.</li> <li>Leverage the social media data you have collected about your supporters to find and create new monetization opportunities.</li> </ol> <p>However, there is a huge mistake that most sports organizations make when it comes to social media. From small clubs to big ones such as FC Barcelona, this mistake is indeed a common one. Many sports organizations actually make the mistake of not converting their followers into contacts in their database. Let’s take FC Barcelona as an example. Out of more than 350 million social media followers, Barcelona only had less than 3 million contacts.</p> <p>Not converting your social media followers to contacts in your database can limit your sponsorship value and the effectiveness of your communications. So you won’t be able to segment or target effectively, personalization becomes near impossible if you don’t understand your fans. And you can’t understand your fans if they are not even in your contact database.</p> <p>So how can you make sure that you increase your social media followers while simultaneously growing your contact database? Remember we said that content is king? That’s what you need to leverage to grow your social media followers and contact database. However, it is crucial that you direct your social media followers to one of your own platforms. Here are a few examples of such content:</p> <ol> <li>Giveaways where your supporters have to sign-up and leave their contact information</li> <li>Another amazing way you can grow your contact database is to run competitions</li> <li>Promote gated content on your social media. This will require fans to once again, sign-up in order to access the content</li> <li>Subscriptions are another fantastic way of gaining more followers while growing your contact database. Do you have a newsletter or a blog? Are you maybe a bigger organization with a digital newsroom or do you offer regular public relations communications? Then why not create a subscription call to action? Something along the lines of, “subscribe to our newsletter and never miss a thing we do ever again”.</li> <li>Give discounts and vouchers - Everyone loves discounts and vouchers, especially nowadays where “entertainment” is becoming more expensive and sports tickets are becoming more and more expensive. So why not offer your followers discount codes if they sign up for something on your website or any other platforms you own?</li> </ol> <p>In summation, leveraging social media is crucial for every sports organization’s growth.</p> <p><br></p> <p><a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">Try our DEMO free today!</a></p> Data Talks#43 In conversation with Soleen Al-Zou'bi - Follow your passion and success will follow youMeet Soleen Al-Zou'bi

                  Head of Women’s Football & Assistant Technical Director at Jordan Football Association and Co-founder and president of Finaa Organization - a non-profit organization that empowers girls and women through football. Soleen is also a Women’s Football Committee member and Youth Panel member at the Asian Football Confederation (AFC). 

                  
                  

                  We sat down with Soleen to discuss:

                  
                  

                  1. The importance of following your passion
                  2. The growth of women's football in Jordan
                  3. The future of football 
                  4. 
                     
                  
                  

                  You can connect with Soleen on LinkedIn and if you would like to join Soleen and other fantastic women in sports in a community specially made for advancing women's sports, you can do by joining our community so you never miss a thing. 

                  ]]>Meet Soleen Al-Zou'bi

                  Head of Women’s Football & Assistant Technical Director at Jordan Football Association and Co-founder and president of Finaa Organization - a non-profit organization that empowers girls and women through football. Soleen is also a Women’s Football Committee member and Youth Panel member at the Asian Football Confederation (AFC). 

                  
                  

                  We sat down with Soleen to discuss:

                  
                  

                  1. The importance of following your passion
                  2. The growth of women's football in Jordan
                  3. The future of football 
                  4. 
                     
                  
                  

                  You can connect with Soleen on LinkedIn and if you would like to join Soleen and other fantastic women in sports in a community specially made for advancing women's sports, you can do by joining our community so you never miss a thing. 

                  ]]>2923406a-ed1e-4dfe-a452-fc4361bd6f81Tue, 25 Oct 2022 03:00:00 +010025:42falsefull1431431Meet https://www.linkedin.com/in/soleenal-zoubi/ (Soleen Al-Zou'bi) Head of Women’s Football and Assistant Technical Director at Jordan Football Association and Co-founder and president of Finaa Organization - a non-profit organization that empowers girls and women through football. Soleen is also a Women’s Football Committee member and Youth Panel member at the Asian Football Confederation (AFC). We sat down with Soleen to discuss: The importance of following your passion The growth of women's football in Jordan The future of football You can connect with Soleen on https://www.linkedin.com/in/soleenal-zoubi/ (LinkedIn) and if you would like to join Soleen and other fantastic women in sports in a community specially made for advancing women's sports, you can do by joining https://women-in-sports-beyond-the-hashtag.mn.co/ (our community) so you never miss a thing. Data Talks#42 Why you should prioritize OTT as part of your sports marketing strategyToday we are focusing on why you should prioritize Over the top streaming (OTT) platform as part of your sports marketing strategy. This is the 5th component out of the ten that we will be deep diving into as part of our “10 components you need to include in your sports marketing strategy today”. If you missed the first five, be sure to listen to those as well.

                  Unlike traditional TV, an OTT platform allows sports organizations to offer streaming content to their supporters via their preferred devices, such as mobile phones or tablets. According to Nielsen’s 2022 global sports marketing report, “as connected devices gain momentum as the great amplifier of content, access to content continues to expand, with 40.7% of global fans now opting to stream live sports events through digital platforms.” This simply means that the usage of OTT will only keep on growing.

                  OTT is a compelling component to include in your sports marketing strategy especially if you are:

                  1. A women’s sports organization - We have often spoken about the lack of visibility for women in sports here on this blog. Thanks to the advent of digital platforms such as social media and over-the-top (OTT) streaming platforms, women's sports were estimated to gain a 96% increase in visibility. Here are a few examples: The UEFA, YouTube, and DAZN deal that aimed to "bring fans all over the world closer to the action than ever before". Eleven securing global rights for the Thai women's league and working with the Football Association of Thailand "to champion the competition to fans across the region and globally". Somyot Poompanmoung, president of the Football Association of Thailand was quoted saying:  “We’re excited to work with Eleven on a new chapter for Thai women’s football, and this agreement will give fans unprecedented access to the Thai Women’s League domestically, across South East Asia, and worldwide. Over the next three years, we have a great opportunity to increase the visibility of the women’s game, including the ability to engage new fans via a free-to-watch game every matchday.” OTT is a perfect example of how technology can become an important way of making innovation inclusive. It solves the real issue of the lack of visibility of women's sports.
                  2. A smaller sports organization with great ambition but not necessarily great resources such as high negotiating power with TV stations.
                  
                  

                  The benefits of using an OTT platform are many, but to name a few, using OTT can help sports organizations:

                  1. reach a younger and wealthier audience – generation Z
                  2. target your audience with hyper-personalized content and ads – and if you own the platform, you will also gain better data
                  3. Retarget your supporters – OTT is a great channel to use for retargeting your supporters with ads that are relevant to them.
                  
                  

                  So if you want to create a sports marketing strategy that is successful and sustainable, as well as leverage your marketing campaigns and deliver hyper-personalized supporter experiences, then you should make your OTT platform a priority.

                  Try our DEMO free today!

                  ]]>Today we are focusing on why you should prioritize Over the top streaming (OTT) platform as part of your sports marketing strategy. This is the 5th component out of the ten that we will be deep diving into as part of our “10 components you need to include in your sports marketing strategy today”. If you missed the first five, be sure to listen to those as well.

                  Unlike traditional TV, an OTT platform allows sports organizations to offer streaming content to their supporters via their preferred devices, such as mobile phones or tablets. According to Nielsen’s 2022 global sports marketing report, “as connected devices gain momentum as the great amplifier of content, access to content continues to expand, with 40.7% of global fans now opting to stream live sports events through digital platforms.” This simply means that the usage of OTT will only keep on growing.

                  OTT is a compelling component to include in your sports marketing strategy especially if you are:

                  1. A women’s sports organization - We have often spoken about the lack of visibility for women in sports here on this blog. Thanks to the advent of digital platforms such as social media and over-the-top (OTT) streaming platforms, women's sports were estimated to gain a 96% increase in visibility. Here are a few examples: The UEFA, YouTube, and DAZN deal that aimed to "bring fans all over the world closer to the action than ever before". Eleven securing global rights for the Thai women's league and working with the Football Association of Thailand "to champion the competition to fans across the region and globally". Somyot Poompanmoung, president of the Football Association of Thailand was quoted saying:  “We’re excited to work with Eleven on a new chapter for Thai women’s football, and this agreement will give fans unprecedented access to the Thai Women’s League domestically, across South East Asia, and worldwide. Over the next three years, we have a great opportunity to increase the visibility of the women’s game, including the ability to engage new fans via a free-to-watch game every matchday.” OTT is a perfect example of how technology can become an important way of making innovation inclusive. It solves the real issue of the lack of visibility of women's sports.
                  2. A smaller sports organization with great ambition but not necessarily great resources such as high negotiating power with TV stations.
                  
                  

                  The benefits of using an OTT platform are many, but to name a few, using OTT can help sports organizations:

                  1. reach a younger and wealthier audience – generation Z
                  2. target your audience with hyper-personalized content and ads – and if you own the platform, you will also gain better data
                  3. Retarget your supporters – OTT is a great channel to use for retargeting your supporters with ads that are relevant to them.
                  
                  

                  So if you want to create a sports marketing strategy that is successful and sustainable, as well as leverage your marketing campaigns and deliver hyper-personalized supporter experiences, then you should make your OTT platform a priority.

                  Try our DEMO free today!

                  ]]>bbf9503b-a64b-4ca6-b8f8-a614e1521ef5Tue, 18 Oct 2022 03:00:35 +010005:00falsefull1421421<p>Today we are focusing on why you should prioritize Over the top streaming (OTT) platform as part of your sports marketing strategy. This is the 5th component out of the ten that we will be deep diving into as part of our “10 components you need to include in your sports marketing strategy today”. If you missed the first five, be sure to listen to those as well.</p> <p>Unlike traditional TV, an OTT platform allows sports organizations to offer streaming content to their supporters via their preferred devices, such as mobile phones or tablets. According to Nielsen’s 2022 global sports marketing report, “as connected devices gain momentum as the great amplifier of content, access to content continues to expand, with 40.7% of global fans now opting to stream live sports events through digital platforms.” This simply means that the usage of OTT will only keep on growing.</p> <p>OTT is a compelling component to include in your sports marketing strategy especially if you are:</p> <ol> <li>A women’s sports organization - We have often spoken about the lack of visibility for women in sports here on this blog. Thanks to the advent of digital platforms such as social media and over-the-top (OTT) streaming platforms, women's sports were estimated to gain a 96% increase in visibility. Here are a few examples: The UEFA, YouTube, and DAZN deal that aimed to "bring fans all over the world closer to the action than ever before". Eleven securing global rights for the Thai women's league and working with the Football Association of Thailand "to champion the competition to fans across the region and globally". Somyot Poompanmoung, president of the Football Association of Thailand was quoted saying: &nbsp;“We’re excited to work with Eleven on a new chapter for Thai women’s football, and this agreement will give fans unprecedented access to the Thai Women’s League domestically, across South East Asia, and worldwide. Over the next three years, we have a great opportunity to increase the visibility of the women’s game, including the ability to engage new fans via a free-to-watch game every matchday.” OTT is a perfect example of how technology can become an important way of making innovation inclusive. It solves the real issue of the lack of visibility of women's sports.</li> <li>A smaller sports organization with great ambition but not necessarily great resources such as high negotiating power with TV stations.</li> </ol> <p>The benefits of using an OTT platform are many, but to name a few, using OTT can help sports organizations:</p> <ol> <li>reach a younger and wealthier audience – generation Z</li> <li>target your audience with hyper-personalized content and ads – and if you own the platform, you will also gain better data</li> <li>Retarget your supporters – OTT is a great channel to use for retargeting your supporters with ads that are relevant to them.</li> </ol> <p>So if you want to create a sports marketing strategy that is successful and sustainable, as well as leverage your marketing campaigns and deliver hyper-personalized supporter experiences, then you should make your OTT platform a priority.</p> <p>T<a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">ry our DEMO free today!</a></p> Data Talks#41 Content is King, so make it a key component of your sports marketing strategyAn increasing number of supporters expect to receive some form of content during the off-season. Moreover, with the rapid increase in content creation and consumption across different platforms and channels, the demand for additional sports content has also grown. According to Nielsen’s 2022 global sports marketing report: “the demand for content related to a live event (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.” 

                  That’s why this episode of the podcast is dedicated to delving deeper into the fourth component of our “10 components you need to include in your sports marketing” series. And this component is - Content is King.

                  The interest in sports content (both related to and not related to live sports events) is becoming more important, especially among the younger generation. This is a crucial piece of information since the same generation, Generation Z, also is the biggest global consumer cohort – with a spending power of a whopping $140 million in the US alone.

                  Examples of content that sports organizations can leverage to get their highest fan engagement to date, include:

                  • Videos centered around pre-game events, post-game events, and some behind-the-scenes footage in practice, for example
                  • Video on Demand content that can be delivered specially to individual supporters upon request. You can do this through both traditional television broadcasting and over-the-top streaming platforms
                  • Another type of content that sports organizations can leverage is content generated by the supporters themselves. This content is usually created and shared via social media, with TikTok and Twitch having the highest usage rate gains in comparison to other platforms between April 2020 – August 2021.
                  • Fantasy sports games are another fantastic way in which sports organizations from leagues to clubs, can use content to engage fans. Fantasy sports allow a fan to act as the owner of a team and give them the power to cut (drop), sign (draft), and trade the players of their choosing. Where points and standings are given based on an athlete's true performance in games.
                  
                  

                  There are different types of content that you can really leverage to increase fan engagement to the highest it has ever been in your sports organization. Some other types include sports scores, statistics, game summaries, sports news, photographs, video and audio files and or podcasts, and other similar sports-related information and services, in text, multimedia, or any other format.

                  As you can see, there is a mountain of opportunities for content creation that sports organizations can leverage and monetize.

                  But how can you achieve this in a way that guarantees results beyond your expectations?

                  By collecting relevant data about your supporters, using a Sports Customer Data Platform so you can uncover the necessary insights about your supporters in order to understand the type of content your supporters want and the channels and/or platforms they would prefer to interact with your content. Once you have uncovered these insights, you will be able to deliver hyper-personalized content to your fans from the same platform, the sports CDP.

                  Try our DEMO for free today!

                  ]]>An increasing number of supporters expect to receive some form of content during the off-season. Moreover, with the rapid increase in content creation and consumption across different platforms and channels, the demand for additional sports content has also grown. According to Nielsen’s 2022 global sports marketing report: “the demand for content related to a live event (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.” 

                  That’s why this episode of the podcast is dedicated to delving deeper into the fourth component of our “10 components you need to include in your sports marketing” series. And this component is - Content is King.

                  The interest in sports content (both related to and not related to live sports events) is becoming more important, especially among the younger generation. This is a crucial piece of information since the same generation, Generation Z, also is the biggest global consumer cohort – with a spending power of a whopping $140 million in the US alone.

                  Examples of content that sports organizations can leverage to get their highest fan engagement to date, include:

                  • Videos centered around pre-game events, post-game events, and some behind-the-scenes footage in practice, for example
                  • Video on Demand content that can be delivered specially to individual supporters upon request. You can do this through both traditional television broadcasting and over-the-top streaming platforms
                  • Another type of content that sports organizations can leverage is content generated by the supporters themselves. This content is usually created and shared via social media, with TikTok and Twitch having the highest usage rate gains in comparison to other platforms between April 2020 – August 2021.
                  • Fantasy sports games are another fantastic way in which sports organizations from leagues to clubs, can use content to engage fans. Fantasy sports allow a fan to act as the owner of a team and give them the power to cut (drop), sign (draft), and trade the players of their choosing. Where points and standings are given based on an athlete's true performance in games.
                  
                  

                  There are different types of content that you can really leverage to increase fan engagement to the highest it has ever been in your sports organization. Some other types include sports scores, statistics, game summaries, sports news, photographs, video and audio files and or podcasts, and other similar sports-related information and services, in text, multimedia, or any other format.

                  As you can see, there is a mountain of opportunities for content creation that sports organizations can leverage and monetize.

                  But how can you achieve this in a way that guarantees results beyond your expectations?

                  By collecting relevant data about your supporters, using a Sports Customer Data Platform so you can uncover the necessary insights about your supporters in order to understand the type of content your supporters want and the channels and/or platforms they would prefer to interact with your content. Once you have uncovered these insights, you will be able to deliver hyper-personalized content to your fans from the same platform, the sports CDP.

                  Try our DEMO for free today!

                  ]]>2f173b6d-6a18-418f-9380-6ae7f7277b64Tue, 11 Oct 2022 03:00:02 +010005:03falsefull1411411<p>An increasing number of supporters expect to receive some form of content during the off-season. Moreover, with the rapid increase in content creation and consumption across different platforms and channels, the demand for additional sports content has also grown. According to Nielsen’s 2022 global sports marketing report: “the demand for <strong>content related to a live event</strong> (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.”&nbsp;</p> <p>That’s why this episode of the podcast is dedicated to delving deeper into the fourth component of our “10 components you need to include in your sports marketing” series. And this component is - Content is King.</p> <p>The interest in sports content (both related to and not related to live sports events) is becoming more important, especially among the younger generation. This is a crucial piece of information since the same generation, Generation Z, also is the biggest global consumer cohort – with a spending power of a whopping $140 million in the US alone.</p> <p>Examples of content that sports organizations can leverage to get their highest fan engagement to date, include:</p> <ul> <li>Videos centered around pre-game events, post-game events, and some behind-the-scenes footage in practice, for example</li> <li>Video on Demand content that can be delivered specially to individual supporters upon request. You can do this through both traditional television broadcasting and over-the-top streaming platforms</li> <li>Another type of content that sports organizations can leverage is content generated by the supporters themselves. This content is usually created and shared via social media, with TikTok and Twitch having the highest usage rate gains in comparison to other platforms between April 2020 – August 2021.</li> <li>Fantasy sports games are another fantastic way in which sports organizations from leagues to clubs, can use content to engage fans. Fantasy sports allow a fan to act as the owner of a team and give them the power to cut (drop), sign (draft), and trade the players of their choosing. Where points and standings are given based on an athlete's true performance in games.</li> </ul> <p>There are different types of content that you can really leverage to increase fan engagement to the highest it has ever been in your sports organization. Some other types include sports scores, statistics, game summaries, sports news, photographs, video and audio files and or podcasts, and other similar sports-related information and services, in text, multimedia, or any other format.</p> <p>As you can see, there is a mountain of opportunities for content creation that sports organizations can leverage and monetize.</p> <p>But how can you achieve this in a way that guarantees results beyond your expectations?</p> <p>By collecting relevant data about your supporters, using a Sports Customer Data Platform so you can uncover the necessary insights about your supporters in order to understand the type of content your supporters want and the channels and/or platforms they would prefer to interact with your content. Once you have uncovered these insights, you will be able to deliver hyper-personalized content to your fans from the same platform, the sports CDP.</p> <p><a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">Try our DEMO for free today!</a></p> Data Talks#40 In conversation with ... August BergMeet August Berg an academy coach at BP FC here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organizations engage with their fans better than ever before.

                  
                  

                  We sat down with August to discuss:

                  1. the importance of academy football
                  2. the challenges academy football face
                  3. changes needed to make academy football the best it can be
                  4. and of course, we discussed August's journey in academy football and why it was important for him to get involved in the business side of sports by working at Data Talks as a sports CDP advisor.
                  
                  

                  About Data Talks:

                  Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Customer Data Platform (CDP), you can build personalized fan engagement by collecting, analyzing, and acting on your data. First, you collect supporter data from scattered sources, such as websites, email, social media, apps, ads, plus more, into one place. Then you get a 360° profile view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience!

                  Try our DEMO for free today

                  ]]>Meet August Berg an academy coach at BP FC here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organizations engage with their fans better than ever before.

                  
                  

                  We sat down with August to discuss:

                  1. the importance of academy football
                  2. the challenges academy football face
                  3. changes needed to make academy football the best it can be
                  4. and of course, we discussed August's journey in academy football and why it was important for him to get involved in the business side of sports by working at Data Talks as a sports CDP advisor.
                  
                  

                  About Data Talks:

                  Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Customer Data Platform (CDP), you can build personalized fan engagement by collecting, analyzing, and acting on your data. First, you collect supporter data from scattered sources, such as websites, email, social media, apps, ads, plus more, into one place. Then you get a 360° profile view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience!

                  Try our DEMO for free today

                  ]]>451ae319-63fc-4019-af53-d9d85550f0f1Tue, 04 Oct 2022 03:00:52 +010026:34falsefull1401401<p>Meet <a href="https://www.linkedin.com/in/august-berg-94039b12b/" target="_blank">August Berg</a> an academy coach at <a href="https://bpfotboll.se/" target="_blank">BP FC</a> here in Sweden. He is also a sports CDP advisor here at Data Talks with a passion for helping sports organizations engage with their fans better than ever before.</p> <p><br></p> <p>We sat down with August to discuss:</p> <ol> <li>the importance of academy football</li> <li>the challenges academy football face</li> <li>changes needed to make academy football the best it can be</li> <li>and of course, we discussed August's journey in academy football and why it was important for him to get involved in the business side of sports by working at Data Talks as a sports CDP advisor.</li> </ol> <p>About Data Talks:</p> <p>Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Customer Data Platform (CDP), you can build personalized fan engagement by collecting, analyzing, and acting on your data. First, you collect supporter data from scattered sources, such as websites, email, social media, apps, ads, plus more, into one place. Then you get a 360° profile view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience!</p> <p><a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">Try our DEMO for free today</a></p> Data Talks#39 Working data-driven as a key component of your marketing strategyWe are living in the fastest-changing communications technology landscape than ever before. New software and applications are sprouting up like mushrooms. Think about it, fifty years ago, the majority of people did not have email addresses. But nowadays it’s virtually impossible to conduct any kind of process in your sports organization without an email.

                  Less than twenty years ago Facebook didn’t exist. But now it has been downloaded by at least 5 billion people. That is more than 60% of the world's population. Humanity has become more technological. So, “if you can’t beat them, join them”, right?

                  This is where working data-driven comes into play. Whether you are a league, federation, or club, a men’s team or women’s team, no matter the region of the world you find yourself in, working data-driven is key to the success of your organization.

                  One of the biggest challenges to working data-driven that sports organizations face is having data stored in many different sources. For example, your merchandise stats would be on one platform while your ticketing data would be on another. This is a huge issue because:

                  1. It takes a lot of effort and time to make sense out of your data let alone derive any kind of useful insights from it
                  2. You can’t share this data easily with the rest of the team, especially those from other departments as you would have to individually access each source to do. Once again, quite consuming and laborious.
                  3. It’s had to make innovative and proactive decisions about the future of your organization if you can’t really get the full picture from all your data since it’s scattered all over many sources.
                  
                  

                  So the most important step towards working data-driven is ensuring that you get a reliable single source of truth that can show you actionable insights from your supporter behavior. And this reliable single source of truth is a sports CDP. If you have already done your research and know the impressive results you can get with a CDP, today we want to give you practical tips on how to ensure that your entire organization has a data-driven culture. If you are not quite at this stage yet, don’t worry, we have you covered. We have many resources on our website to help you catch up to speed, find link in the description below.

                  If you want to ensure that your entire sports organization has a data-driven approach to everything, here are some practical tips:

                  1. Start at the top - Top management needs to understand the importance of working data-driven and then embrace this fully. They need to lead by example and set that expectation of working data-driven.
                  2. Communicate why you’re going data-driven with the rest of your team - Making changes and adopting a “because management decided so” approach does not work. Instead, you have to communicate your vision with your team.
                  3. Improve data transparency - You simply cannot preach a culture that is unattainable. This is a strong CDP use case because a CDP keeps data organized, unified, updated, and stored in one place. Moreover, the CDP can be integrated with other systems such as your ticketing system, and Customer Relationship Management system (CRM). And this data can be shared easily with other departments and the rest of the team.
                  4. Measure the before and after - It’s one thing to tell people that something works and it’s entirely another to show them.
                  5. Applaud your team - Embracing change can be very difficult. So if your team has done incredibly well in implementing all the changes, you have to encourage them by celebrating them.
                  
                  

                  Try our DEMO for free today!

                  ]]>We are living in the fastest-changing communications technology landscape than ever before. New software and applications are sprouting up like mushrooms. Think about it, fifty years ago, the majority of people did not have email addresses. But nowadays it’s virtually impossible to conduct any kind of process in your sports organization without an email.

                  Less than twenty years ago Facebook didn’t exist. But now it has been downloaded by at least 5 billion people. That is more than 60% of the world's population. Humanity has become more technological. So, “if you can’t beat them, join them”, right?

                  This is where working data-driven comes into play. Whether you are a league, federation, or club, a men’s team or women’s team, no matter the region of the world you find yourself in, working data-driven is key to the success of your organization.

                  One of the biggest challenges to working data-driven that sports organizations face is having data stored in many different sources. For example, your merchandise stats would be on one platform while your ticketing data would be on another. This is a huge issue because:

                  1. It takes a lot of effort and time to make sense out of your data let alone derive any kind of useful insights from it
                  2. You can’t share this data easily with the rest of the team, especially those from other departments as you would have to individually access each source to do. Once again, quite consuming and laborious.
                  3. It’s had to make innovative and proactive decisions about the future of your organization if you can’t really get the full picture from all your data since it’s scattered all over many sources.
                  
                  

                  So the most important step towards working data-driven is ensuring that you get a reliable single source of truth that can show you actionable insights from your supporter behavior. And this reliable single source of truth is a sports CDP. If you have already done your research and know the impressive results you can get with a CDP, today we want to give you practical tips on how to ensure that your entire organization has a data-driven culture. If you are not quite at this stage yet, don’t worry, we have you covered. We have many resources on our website to help you catch up to speed, find link in the description below.

                  If you want to ensure that your entire sports organization has a data-driven approach to everything, here are some practical tips:

                  1. Start at the top - Top management needs to understand the importance of working data-driven and then embrace this fully. They need to lead by example and set that expectation of working data-driven.
                  2. Communicate why you’re going data-driven with the rest of your team - Making changes and adopting a “because management decided so” approach does not work. Instead, you have to communicate your vision with your team.
                  3. Improve data transparency - You simply cannot preach a culture that is unattainable. This is a strong CDP use case because a CDP keeps data organized, unified, updated, and stored in one place. Moreover, the CDP can be integrated with other systems such as your ticketing system, and Customer Relationship Management system (CRM). And this data can be shared easily with other departments and the rest of the team.
                  4. Measure the before and after - It’s one thing to tell people that something works and it’s entirely another to show them.
                  5. Applaud your team - Embracing change can be very difficult. So if your team has done incredibly well in implementing all the changes, you have to encourage them by celebrating them.
                  
                  

                  Try our DEMO for free today!

                  ]]>c808c377-441d-4363-b7d8-6981660089b3Tue, 27 Sep 2022 03:00:08 +010005:05falsefull1391391<p>We are living in the fastest-changing communications technology landscape than ever before. New software and applications are sprouting up like mushrooms. Think about it, fifty years ago, the majority of people did not have email addresses. But nowadays it’s virtually impossible to conduct any kind of process in your sports organization without an email.</p> <p>Less than twenty years ago Facebook didn’t exist. But now it has been downloaded by at least 5 billion people. That is more than 60% of the world's population. Humanity has become more technological. So, “if you can’t beat them, join them”, right?</p> <p>This is where working data-driven comes into play. Whether you are a league, federation, or club, a men’s team or women’s team, no matter the region of the world you find yourself in, working data-driven is key to the success of your organization.</p> <p>One of the biggest challenges to working data-driven that sports organizations face is having data stored in many different sources. For example, your merchandise stats would be on one platform while your ticketing data would be on another. This is a huge issue because:</p> <ol> <li>It takes a lot of effort and time to make sense out of your data let alone derive any kind of useful insights from it</li> <li>You can’t share this data easily with the rest of the team, especially those from other departments as you would have to individually access each source to do. Once again, quite consuming and laborious.</li> <li>It’s had to make innovative and proactive decisions about the future of your organization if you can’t really get the full picture from all your data since it’s scattered all over many sources.</li> </ol> <p>So the most important step towards working data-driven is ensuring that you get a reliable single source of truth that can show you actionable insights from your supporter behavior. And this reliable single source of truth is a sports CDP. If you have already done your research and know the impressive results you can get with a CDP, today we want to give you practical tips on how to ensure that your entire organization has a data-driven culture. If you are not quite at this stage yet, don’t worry, we have you covered. We have many resources on our website to help you catch up to speed, find link in the description below.</p> <p>If you want to ensure that your entire sports organization has a data-driven approach to everything, here are some practical tips:</p> <ol> <li>Start at the top - Top management needs to understand the importance of working data-driven and then embrace this fully. They need to lead by example and set that expectation of working data-driven.</li> <li>Communicate why you’re going data-driven with the rest of your team - Making changes and adopting a “because management decided so” approach does not work. Instead, you have to communicate your vision with your team.</li> <li>Improve data transparency - You simply cannot preach a culture that is unattainable. This is a strong CDP use case because a CDP keeps data organized, unified, updated, and stored in one place. Moreover, the CDP can be integrated with other systems such as your ticketing system, and Customer Relationship Management system (CRM). And this data can be shared easily with other departments and the rest of the team.</li> <li>Measure the before and after - It’s one thing to tell people that something works and it’s entirely another to show them.</li> <li>Applaud your team - Embracing change can be very difficult. So if your team has done incredibly well in implementing all the changes, you have to encourage them by celebrating them.</li> </ol> <p><a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">Try our DEMO for free today!</a></p> Data Talks#38 Personalization - why you should always include this key component in your marketing strategyWe are continuing our “10 components to include in your marketing strategy series”. Today we are looking at component number 2, personalization. We will briefly discuss what personalization is, and why it’s important that you include it in your marketing strategy. But first, a couple of statistics:
                  • 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.
                  • 71% of consumers feel frustrated when a shopping experience is impersonal - so for a sports organization such shopping experiences including buying tickets and merchandise for example. If that experience is impersonal, 71% of your supporters will be frustrated.
                  
                  

                  So then the question becomes since consumers are adamant about getting relevant and personal experiences, how can your sports organization ensure that they do this for their fans?

                  That’s where personalization comes in. Personalization is the process of tailoring a service or a product to accommodate the specific needs, wants and preferences of individual supporters and/or groups of supporters. This process is crucial because it helps deliver the right message to the right supporter at the right time and through the right channel. Therefore ensuring that all your communications with your supporters are relevant and indeed personal.

                  Just as the statistics we began with suggest, personalization is important because it increases supporter satisfaction which is more likely to lead to an increase in their loyalty and engagement with your organization. Which ultimately leads to higher revenue. Happy fans happy days.

                  We have helped one of our customers, AIK, generate 6 figures with one campaign within 2 weeks targeting only 2% of their supporter base. Do you know what the secret was? Personalization. Because our customer’s communications with their supporters were relevant and personal, their supporters engaged overwhelmingly with the campaign.

                  In order for you to do this right, that is, continually create and deliver world-class supporter experiences that are personalized, you need a sports customer data platform. That’s what our customer built their campaign with. With the sports CDP, you can cover all your bases from beginning to end. How, well, let’s break down personalization - getting the right message to the right supporter at the right time and through the right channel.

                  • To get the message you are sending to your supporters right, you need to first understand them. A CDP provides you with a 360-degree supporter view that helps you understand your supporters in and out. This 360-degree supporter is only fully possible with the CDP and no other software.
                  • Secondly, just because you have a message does not mean that message is appropriate for everyone. A CDP will help you understand which message to send to which supporters.
                  • Thirdly, timing is everything. Could you imagine sending your supporter an email asking them to buy a season ticket when they have just purchased one? Your organization would come across as pushy. A CDP will help you know when to send your communications so you can always get the timing right.
                  • And finally, some supporters prefer buying tickets online while others prefer buying offline. A CDP will help you figure out the right channel to reach your supporters through.
                  
                  

                  That is what we mean when we say, get the right message to the right supporter at the right time and through the right channel - the very definition of personalization. And just like our customer AIK understood, the sports CDP is your best friend if producing results beyond your wildest expectations through personalization is what you want.
                  
                  Try our DEMO for free today!

                  ]]>We are continuing our “10 components to include in your marketing strategy series”. Today we are looking at component number 2, personalization. We will briefly discuss what personalization is, and why it’s important that you include it in your marketing strategy. But first, a couple of statistics:
                  • 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.
                  • 71% of consumers feel frustrated when a shopping experience is impersonal - so for a sports organization such shopping experiences including buying tickets and merchandise for example. If that experience is impersonal, 71% of your supporters will be frustrated.
                  
                  

                  So then the question becomes since consumers are adamant about getting relevant and personal experiences, how can your sports organization ensure that they do this for their fans?

                  That’s where personalization comes in. Personalization is the process of tailoring a service or a product to accommodate the specific needs, wants and preferences of individual supporters and/or groups of supporters. This process is crucial because it helps deliver the right message to the right supporter at the right time and through the right channel. Therefore ensuring that all your communications with your supporters are relevant and indeed personal.

                  Just as the statistics we began with suggest, personalization is important because it increases supporter satisfaction which is more likely to lead to an increase in their loyalty and engagement with your organization. Which ultimately leads to higher revenue. Happy fans happy days.

                  We have helped one of our customers, AIK, generate 6 figures with one campaign within 2 weeks targeting only 2% of their supporter base. Do you know what the secret was? Personalization. Because our customer’s communications with their supporters were relevant and personal, their supporters engaged overwhelmingly with the campaign.

                  In order for you to do this right, that is, continually create and deliver world-class supporter experiences that are personalized, you need a sports customer data platform. That’s what our customer built their campaign with. With the sports CDP, you can cover all your bases from beginning to end. How, well, let’s break down personalization - getting the right message to the right supporter at the right time and through the right channel.

                  • To get the message you are sending to your supporters right, you need to first understand them. A CDP provides you with a 360-degree supporter view that helps you understand your supporters in and out. This 360-degree supporter is only fully possible with the CDP and no other software.
                  • Secondly, just because you have a message does not mean that message is appropriate for everyone. A CDP will help you understand which message to send to which supporters.
                  • Thirdly, timing is everything. Could you imagine sending your supporter an email asking them to buy a season ticket when they have just purchased one? Your organization would come across as pushy. A CDP will help you know when to send your communications so you can always get the timing right.
                  • And finally, some supporters prefer buying tickets online while others prefer buying offline. A CDP will help you figure out the right channel to reach your supporters through.
                  
                  

                  That is what we mean when we say, get the right message to the right supporter at the right time and through the right channel - the very definition of personalization. And just like our customer AIK understood, the sports CDP is your best friend if producing results beyond your wildest expectations through personalization is what you want.
                  
                  Try our DEMO for free today!

                  ]]>225abc27-05e5-43bd-b913-eb2bd657a4f5Tue, 20 Sep 2022 03:00:10 +010005:29falsefull1381381<p>We are continuing our “10 components to include in your marketing strategy series”. Today we are looking at component number 2, personalization. We will briefly discuss what personalization is, and why it’s important that you include it in your marketing strategy. But first, a couple of statistics:</p> <ul> <li>91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.</li> <li>71% of consumers feel frustrated when a shopping experience is impersonal - so for a sports organization such shopping experiences including buying tickets and merchandise for example. If that experience is impersonal, 71% of your supporters will be frustrated.</li> </ul> <p>So then the question becomes since consumers are adamant about getting relevant and personal experiences, how can your sports organization ensure that they do this for their fans?</p> <p>That’s where personalization comes in. Personalization is the process of tailoring a service or a product to accommodate the specific needs, wants and preferences of individual supporters and/or groups of supporters. This process is crucial because it helps deliver the right message to the right supporter at the right time and through the right channel. Therefore ensuring that all your communications with your supporters are relevant and indeed personal.</p> <p>Just as the statistics we began with suggest, personalization is important because it increases supporter satisfaction which is more likely to lead to an increase in their loyalty and engagement with your organization. Which ultimately leads to higher revenue. Happy fans happy days.</p> <p>We have helped one of our customers, AIK, generate 6 figures with one campaign within 2 weeks targeting only 2% of their supporter base. Do you know what the secret was? Personalization. Because our customer’s communications with their supporters were relevant and personal, their supporters engaged overwhelmingly with the campaign.</p> <p>In order for <em>you</em> to do this right, that is, continually create and deliver world-class supporter experiences that are personalized, you need a sports customer data platform. That’s what our customer built their campaign with. With the sports CDP, you can cover all your bases from beginning to end. How, well, let’s break down personalization - getting the right message to the right supporter at the right time and through the right channel.</p> <ul> <li>To get the message you are sending to your supporters right, you need to first understand them. A CDP provides you with a 360-degree supporter view that helps you understand your supporters in and out. This 360-degree supporter is only fully possible with the CDP and no other software.</li> <li>Secondly, just because you have a message does not mean that message is appropriate for everyone. A CDP will help you understand which message to send to which supporters.</li> <li>Thirdly, timing is everything. Could you imagine sending your supporter an email asking them to buy a season ticket when they have just purchased one? Your organization would come across as pushy. A CDP will help you know when to send your communications so you can always get the timing right.</li> <li>And finally, some supporters prefer buying tickets online while others prefer buying offline. A CDP will help you figure out the right channel to reach your supporters through.</li> </ul> <p>That is what we mean when we say, get the right message to the right supporter at the right time and through the right channel - the very definition of personalization. And just like our customer AIK understood, the sports CDP is your best friend if producing results beyond your wildest expectations through personalization is what you want.<br> <br> <a href="https://www.datatalks.se/demo/?sm-email=" target="_blank">Try our DEMO for free today!</a></p> Data Talks#37 In conversation with ... Lucy MillsMeet Lucy Mills
                  
                  From working with the FC Barcelona Foundation and Impact Youth Foundation Ghana to being a member of the Board of Directors at Lewes Football Club, UK, and a  Contributor to the International Working Group on Women and Sport, and co-founding READY - a community of industry professionals coming together to learn about innovation, technology, and Web 3.0, Lucy Mills is indeed leaving her mark in the sports industry and contributing to the betterment of sports for all.

                  Because Lucy is so multi-faceted and has contributed to the sports industry through such varied projects, we could not fit everything into this podcast. So we limited our scope to focus on:

                  1. her work with the F.C Barcelona Foundation 
                  2. how she is contributing to sports as a member of various boards across different countries
                  3. how sports organizations can contribute to equality within the sports industry
                  4. why she has dedicated so much of her time and efforts to serving the sports industry
                  
                  

                  Don't forget to connect with Lucy on LinkedIn and direct whatever questions you might have for her to her. She is always keen to connect with more people.
                  
                  
                  

                  ]]>Meet Lucy Mills
                  
                  From working with the FC Barcelona Foundation and Impact Youth Foundation Ghana to being a member of the Board of Directors at Lewes Football Club, UK, and a  Contributor to the International Working Group on Women and Sport, and co-founding READY - a community of industry professionals coming together to learn about innovation, technology, and Web 3.0, Lucy Mills is indeed leaving her mark in the sports industry and contributing to the betterment of sports for all.

                  Because Lucy is so multi-faceted and has contributed to the sports industry through such varied projects, we could not fit everything into this podcast. So we limited our scope to focus on:

                  1. her work with the F.C Barcelona Foundation 
                  2. how she is contributing to sports as a member of various boards across different countries
                  3. how sports organizations can contribute to equality within the sports industry
                  4. why she has dedicated so much of her time and efforts to serving the sports industry
                  
                  

                  Don't forget to connect with Lucy on LinkedIn and direct whatever questions you might have for her to her. She is always keen to connect with more people.
                  
                  
                  

                  ]]>4841671d-66ed-4f0d-97b1-887272d81ac0Tue, 13 Sep 2022 03:00:54 +010037:12falsefull1371371<p>Meet <a href="https://www.linkedin.com/in/lucycmills/" target="_blank">Lucy Mills</a><br> <br> From working with the FC Barcelona Foundation and Impact Youth Foundation Ghana to being a member of the Board of Directors at Lewes Football Club, UK, and a &nbsp;Contributor to the International Working Group on Women and Sport, and co-founding<a href="https://www.linkedin.com/company/readysportxyz/" target="_blank"> READY</a> - a community of industry professionals coming together to learn about innovation, technology, and Web 3.0, Lucy Mills is indeed leaving her mark in the sports industry and contributing to the betterment of sports for all.</p> <p>Because Lucy is so multi-faceted and has contributed to the sports industry through such varied projects, we could not fit everything into this podcast. So we limited our scope to focus on:</p> <ol> <li>her work with the F.C Barcelona Foundation&nbsp;</li> <li>how she is contributing to sports as a member of various boards across different countries</li> <li>how sports organizations can contribute to equality within the sports industry</li> <li>why she has dedicated so much of her time and efforts to serving the sports industry</li> </ol> <p>Don't forget to connect with Lucy on LinkedIn and direct whatever questions you might have for her to her. She is always keen to connect with more people.<br> <br> <br> </p> Data Talks#36 Why having a supporter-centric marketing strategy is the way to goThis is something that our customer AIK have seen incredible results from when they generated 6 figures during one marketing campaign. So how did they do this? 

                  Well, as I mentioned, the first step was implementing a CDP. Once they had their data in the CDP and understood a bit more about their supporters, they created what we call segments - that is, groups of supporters that share one or more characteristics and attributes that you identify through the segmentation process. AIK actually only decided to target a segment of their supporters which accounted for only 2% of their entire supporter database. Next, they sent them personalized communications via email urging them to buy season tickets. But they didn’t just stop there, for those who didn’t buy the tickets, AIK sent them a follow-up personalized email reminding them to buy the tickets. Essentially, retargeting them ensuring that their supporters did not miss out on the opportunity to buy season tickets.

                  Adopting a supporter-centric approach means putting your supporters at the center of everything you do. Whether it’s your pricing, or communications, let your supporters be at the heart of it. Once your supporters see how much you value them, their likelihood of sticking by you, through thick and thin, is much higher. So in a nutshell, the benefits of adopting a supporter-centric approach include increased loyalty from your supporters and higher revenue.

                  But how can you adopt a supporter-centric approach in a way that you are guaranteed to reap unparalleled results? The answer is of course by using a sports customer data platform. The CDP works by collecting your supporter data from various sources, both online and offline, and then unifying it and cleaning it to remove any duplicate data - thus giving you a complete and unified 360-degree view of your CDP. Thereafter, you can analyze this data to identify patterns in your supporters' behavior such as purchasing behavior and we behavior. The CDP does not just stop there though, it will then help you to act on this data.

                  In a nutshell, the sports CDP will help you adopt a supporter-centric approach by helping you to firstly, understand your supporters better so you can meet their needs, then secondly reach your supporters better when you segment your supporter data, thirdly, the CDP will help you communicate with your supporters better through personalization, fourthly it will also help you Increase your engagement rate with fans through retargeting, among other things.

                  So if you haven’t already, start adopting a supporter-centric approach to your marketing strategy today so you can enjoy higher levels of loyalty from your fans and indeed higher revenue too.

                  ]]>This is something that our customer AIK have seen incredible results from when they generated 6 figures during one marketing campaign. So how did they do this? 

                  Well, as I mentioned, the first step was implementing a CDP. Once they had their data in the CDP and understood a bit more about their supporters, they created what we call segments - that is, groups of supporters that share one or more characteristics and attributes that you identify through the segmentation process. AIK actually only decided to target a segment of their supporters which accounted for only 2% of their entire supporter database. Next, they sent them personalized communications via email urging them to buy season tickets. But they didn’t just stop there, for those who didn’t buy the tickets, AIK sent them a follow-up personalized email reminding them to buy the tickets. Essentially, retargeting them ensuring that their supporters did not miss out on the opportunity to buy season tickets.

                  Adopting a supporter-centric approach means putting your supporters at the center of everything you do. Whether it’s your pricing, or communications, let your supporters be at the heart of it. Once your supporters see how much you value them, their likelihood of sticking by you, through thick and thin, is much higher. So in a nutshell, the benefits of adopting a supporter-centric approach include increased loyalty from your supporters and higher revenue.

                  But how can you adopt a supporter-centric approach in a way that you are guaranteed to reap unparalleled results? The answer is of course by using a sports customer data platform. The CDP works by collecting your supporter data from various sources, both online and offline, and then unifying it and cleaning it to remove any duplicate data - thus giving you a complete and unified 360-degree view of your CDP. Thereafter, you can analyze this data to identify patterns in your supporters' behavior such as purchasing behavior and we behavior. The CDP does not just stop there though, it will then help you to act on this data.

                  In a nutshell, the sports CDP will help you adopt a supporter-centric approach by helping you to firstly, understand your supporters better so you can meet their needs, then secondly reach your supporters better when you segment your supporter data, thirdly, the CDP will help you communicate with your supporters better through personalization, fourthly it will also help you Increase your engagement rate with fans through retargeting, among other things.

                  So if you haven’t already, start adopting a supporter-centric approach to your marketing strategy today so you can enjoy higher levels of loyalty from your fans and indeed higher revenue too.

                  ]]>8bd06b74-4f3b-4476-a206-462b463966bfTue, 06 Sep 2022 03:00:57 +010005:02falsefull1361361<p>This is something that <a href="https://www.datatalks.se/success-stories/#:~:text=AIK%20generated%206%20figures%20during%20one%20marketing%20campaign" target="_blank">our customer AIK have seen incredible results</a> from when they generated 6 figures during one marketing campaign. So how did they do this?&nbsp;</p> <p>Well, as I mentioned, the first step was implementing a CDP. Once they had their data in the CDP and understood a bit more about their supporters, they created what we call segments - that is, groups of supporters that share one or more characteristics and attributes that you identify through the segmentation process. AIK actually only decided to target a segment of their supporters which accounted for only 2% of their entire supporter database. Next, they sent them personalized communications via email urging them to buy season tickets. But they didn’t just stop there, for those who didn’t buy the tickets, AIK sent them a follow-up personalized email reminding them to buy the tickets. Essentially, retargeting them ensuring that their supporters did not miss out on the opportunity to buy season tickets.</p> <p>Adopting a supporter-centric approach means putting your supporters at the center of everything you do. Whether it’s your pricing, or communications, let your supporters be at the heart of it. Once your supporters see how much you value them, their likelihood of sticking by you, through thick and thin, is much higher. So in a nutshell, the benefits of adopting a supporter-centric approach include increased loyalty from your supporters and higher revenue.</p> <p>But how can you adopt a supporter-centric approach in a way that you are guaranteed to reap unparalleled results? The answer is of course by using a sports customer data platform. The CDP works by collecting your supporter data from various sources, both online and offline, and then unifying it and cleaning it to remove any duplicate data - thus giving you a complete and unified 360-degree view of your CDP. Thereafter, you can analyze this data to identify patterns in your supporters' behavior such as purchasing behavior and we behavior. The CDP does not just stop there though, it will then help you to act on this data.</p> <p>In a nutshell, the sports CDP will help you adopt a supporter-centric approach by helping you to firstly, understand your supporters better so you can meet their needs, then secondly reach your supporters better when you segment your supporter data, thirdly, the CDP will help you communicate with your supporters better through personalization, fourthly it will also help you Increase your engagement rate with fans through retargeting, among other things.</p> <p>So if you haven’t already, start adopting a supporter-centric approach to your marketing strategy today so you can enjoy higher levels of loyalty from your fans and indeed higher revenue too.</p> Data Talks#35 10 Key components you should include in your marketing strategy todayAs we have previously discussed, strategy is important because it is your roadmap to achieving all your organizational goals and beyond. Today we will expand on this by giving you 10 key components to include in your marketing strategy.
                  1. Adopt a supporter-centric approach - this means putting your supporters at the center of everything you do. Whether it’s your pricing or communications, let your supporters be at the heart of it. Once your supporters see how much you value them, their likelihood of sticking by you, through thick and thin, is much higher.
                  2. Personalization is the second component to include in your marketing strategy This means delivering the right message to the right supporter at the right time and through the right channel. - Personalization is indeed another way of being supporter-centric. This will not only drive supporter loyalty but it will increase your revenue.
                  3. Third on the list is, working data-driven - how can you possibly be supporter-centric or deliver personalized messaging if you are not working data-driven? So consider this your first point of action before you proceed with anything else. We will include some resources in the description about how you can get started on working data drive.
                  4. Content is king - so this is yet another component to include in your marketing strategy. From content about live games or past games to supporter-generated content, supporters are hungry for more thanks to the hyper-digitalized world we live in. So, give your supporters what they want!
                  5. Next up, you have to prioritize OTT - traditional broadcasting and live matches are still great but OTT is another amazing opportunity. Especially for small sports organizations and underrepresented groups such as women in sports. OTT gives you back the power to reach your supporters and show them your games.
                  6. Number six, leverage your social media platforms - this one is great because by now the majority of sports organizations understand the importance of social media. You can reach your fans directly and interact with them without much delay. Hopefully, you are well on your way with this component.
                  7. Influencer marketing is another vital component to include in your marketing strategy. This has become crucial and can be evidenced in sports such as boxing. Influencer marketing is great because it helps you create excitement about your games while also offering a personal feel that younger fans often find easier to relate to.
                  8. Eight, you have to incorporate new sponsorship opportunities - “According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So embrace new partnership sponsorship opportunities such as Crypto/Blockchain/NFT, Automotive, and Insurance because the chances of a high return on investment are high.
                  9. This next component is one that you should approach with great care and consideration. Do your research first to ensure that you get it right. This component is, to make social justice a key component of your marketing strategy.There is a great opportunity for sports organizations to address social justice issues on their platforms. Issues such as diversity, equality and inclusion are very crucial to sports. Why not look around and see if there is any impact you can make in this area.
                  10. Last but certainly not least, You should prioritize women's sports - by making women in sports an essential part of your sports marketing strategy, you are at the same time ensuring that women’s sports receive more exposure – across your own channels and beyond. If you don’t know where to begin with this, why not collaborate with us on our initiative women in sports: beyond the hashtag? Find details in the description below.
                  
                  ]]>As we have previously discussed, strategy is important because it is your roadmap to achieving all your organizational goals and beyond. Today we will expand on this by giving you 10 key components to include in your marketing strategy.
                  1. Adopt a supporter-centric approach - this means putting your supporters at the center of everything you do. Whether it’s your pricing or communications, let your supporters be at the heart of it. Once your supporters see how much you value them, their likelihood of sticking by you, through thick and thin, is much higher.
                  2. Personalization is the second component to include in your marketing strategy This means delivering the right message to the right supporter at the right time and through the right channel. - Personalization is indeed another way of being supporter-centric. This will not only drive supporter loyalty but it will increase your revenue.
                  3. Third on the list is, working data-driven - how can you possibly be supporter-centric or deliver personalized messaging if you are not working data-driven? So consider this your first point of action before you proceed with anything else. We will include some resources in the description about how you can get started on working data drive.
                  4. Content is king - so this is yet another component to include in your marketing strategy. From content about live games or past games to supporter-generated content, supporters are hungry for more thanks to the hyper-digitalized world we live in. So, give your supporters what they want!
                  5. Next up, you have to prioritize OTT - traditional broadcasting and live matches are still great but OTT is another amazing opportunity. Especially for small sports organizations and underrepresented groups such as women in sports. OTT gives you back the power to reach your supporters and show them your games.
                  6. Number six, leverage your social media platforms - this one is great because by now the majority of sports organizations understand the importance of social media. You can reach your fans directly and interact with them without much delay. Hopefully, you are well on your way with this component.
                  7. Influencer marketing is another vital component to include in your marketing strategy. This has become crucial and can be evidenced in sports such as boxing. Influencer marketing is great because it helps you create excitement about your games while also offering a personal feel that younger fans often find easier to relate to.
                  8. Eight, you have to incorporate new sponsorship opportunities - “According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So embrace new partnership sponsorship opportunities such as Crypto/Blockchain/NFT, Automotive, and Insurance because the chances of a high return on investment are high.
                  9. This next component is one that you should approach with great care and consideration. Do your research first to ensure that you get it right. This component is, to make social justice a key component of your marketing strategy.There is a great opportunity for sports organizations to address social justice issues on their platforms. Issues such as diversity, equality and inclusion are very crucial to sports. Why not look around and see if there is any impact you can make in this area.
                  10. Last but certainly not least, You should prioritize women's sports - by making women in sports an essential part of your sports marketing strategy, you are at the same time ensuring that women’s sports receive more exposure – across your own channels and beyond. If you don’t know where to begin with this, why not collaborate with us on our initiative women in sports: beyond the hashtag? Find details in the description below.
                  
                  ]]>f98b5d1f-2d2f-4158-aa98-a2592a4ce914Tue, 30 Aug 2022 03:00:08 +010006:08falsefull1351351<p>As we have previously discussed, strategy is important because it is your roadmap to achieving all your organizational goals and beyond. Today we will expand on this by giving you 10 key components to include in your marketing strategy.</p> <ol> <li>Adopt a supporter-centric approach - this means putting your supporters at the center of everything you do. Whether it’s your pricing or communications, let your supporters be at the heart of it. Once your supporters see how much you value them, their likelihood of sticking by you, through thick and thin, is much higher.</li> <li>Personalization is the second component to include in your marketing strategy This means delivering the right message to the right supporter at the right time and through the right channel. - Personalization is indeed another way of being supporter-centric. This will not only drive supporter loyalty but it will increase your revenue.</li> <li>Third on the list is, working data-driven - how can you possibly be supporter-centric or deliver personalized messaging if you are not working data-driven? So consider this your first point of action before you proceed with anything else. We will include some resources in the description about how you can get started on working data drive.</li> <li>Content is king - so this is yet another component to include in your marketing strategy. From content about live games or past games to supporter-generated content, supporters are hungry for more thanks to the hyper-digitalized world we live in. So, give your supporters what they want!</li> <li>Next up, you have to prioritize OTT - traditional broadcasting and live matches are still great but OTT is another amazing opportunity. Especially for small sports organizations and underrepresented groups such as women in sports. OTT gives you back the power to reach your supporters and show them your games.</li> <li>Number six, leverage your social media platforms - this one is great because by now the majority of sports organizations understand the importance of social media. You can reach your fans directly and interact with them without much delay. Hopefully, you are well on your way with this component.</li> <li>Influencer marketing is another vital component to include in your marketing strategy. This has become crucial and can be evidenced in sports such as boxing. Influencer marketing is great because it helps you create excitement about your games while also offering a personal feel that younger fans often find easier to relate to.</li> <li>Eight, you have to incorporate new sponsorship opportunities - “According to Nielsen’s 2021 Trust in Advertising Study, 81% of global respondents either completely or somewhat trust brand sponsorships at sporting events.” So embrace new partnership sponsorship opportunities such as Crypto/Blockchain/NFT, Automotive, and Insurance because the chances of a high return on investment are high.</li> <li>This next component is one that you should approach with great care and consideration. Do your research first to ensure that you get it right. This component is, to make social justice a key component of your marketing strategy.There is a great opportunity for sports organizations to address social justice issues on their platforms. Issues such as diversity, equality and inclusion are very crucial to sports. Why not look around and see if there is any impact you can make in this area.</li> <li>Last but certainly not least, You should prioritize women's sports - by making women in sports an essential part of your sports marketing strategy, you are at the same time ensuring that women’s sports receive more exposure – across your own channels and beyond. If you don’t know where to begin with this, why not collaborate with us on our initiative women in sports: beyond the hashtag? Find details in the description below.</li> </ol> Data Talks#34 In conversation with ... Alba PardoMeet Alba Pardo, co-founder of Women in Action Sports Network.

                  We sat down with Alba to talk about:

                  • being a woman in action sports
                  • all the exciting changes happening within the sports industry
                  • the importance of community building
                  • practical tips to help sports organizations to build strong and inclusive communities
                  
                  

                  Alba and the team over at Women in Action Sports Network have an Entrepreneurs Bootcamp happening in Spring 2023!  "In just 3 days, we’ll define your business vision, identify your ideal client or customer, build your strategic plan to create a thriving business that meets your lifestyle goals and honors what’s most important to you.
                  
                  Whether you’ve been in business for years and need a revamp or whether you’re just starting out with your first iteration, you’ll walk away clear-headed, excited, and with the tools and community to accelerate your business immediately"

                  ]]>Meet Alba Pardo, co-founder of Women in Action Sports Network.

                  We sat down with Alba to talk about:

                  • being a woman in action sports
                  • all the exciting changes happening within the sports industry
                  • the importance of community building
                  • practical tips to help sports organizations to build strong and inclusive communities
                  
                  

                  Alba and the team over at Women in Action Sports Network have an Entrepreneurs Bootcamp happening in Spring 2023!  "In just 3 days, we’ll define your business vision, identify your ideal client or customer, build your strategic plan to create a thriving business that meets your lifestyle goals and honors what’s most important to you.
                  
                  Whether you’ve been in business for years and need a revamp or whether you’re just starting out with your first iteration, you’ll walk away clear-headed, excited, and with the tools and community to accelerate your business immediately"

                  ]]>3f59afb2-6783-4853-b487-6338d7fdccd0Tue, 23 Aug 2022 03:00:39 +010033:59falsefull1341341<p>Meet <a href="https://www.linkedin.com/in/alba-pardo-41149b29/" target="_blank">Alba Pardo</a>, co-founder of<a href="https://www.womeninactionsportsnetwork.com/" target="_blank"> Women in Action Sports Network</a>.</p> <p>We sat down with Alba to talk about:</p> <ul> <li>being a woman in action sports</li> <li>all the exciting changes happening within the sports industry</li> <li>the importance of community building</li> <li>practical tips to help sports organizations to build strong and inclusive communities</li> </ul> <p>Alba and the team over at Women in Action Sports Network have an <a href="https://www.womeninactionsportsnetwork.com/entrepreneurs-bootcamp" target="_blank">Entrepreneurs Bootcamp</a> happening in Spring 2023! &nbsp;"In just 3 days, we’ll define your<strong> business vision, identify your ideal client </strong>or customer, <strong>build your strategic plan to create a thriving business </strong>that meets your lifestyle goals and honors what’s most important to you.<br> <br> Whether you’ve been in business for years and need a revamp or whether you’re just starting out with your first iteration, you’ll walk away clear-headed, excited, and with the <strong>tools and community to accelerate your business immediately"</strong></p> Data Talks#33 Why you especially need a CDP if you have a limited budgetThe question we are answering is, should you invest in a sports CDP if you have a limited budget? The answer straight away is a resounding yes. Although this might sound counterintuitive, it’s those with limited budgets that especially need a sports CDP. Why?

                  Because a sports CDP is going to help you:

                  1. Increase your income - so why would you choose to not invest in something that is going to help you reach your bottom line faster? These are all these ways you can increase your income with a CDP
                     1. You can leverage your supporter data to boost your sponsorship value. And we all know that sponsorship is one of the biggest income generators for sports organizations. Using data insights from your sports CDP, you can find your supporters’ brand affinities and use these as proof of return on investment when approaching potential sponsors.
                     2. Better segmentation and personalization will help you sell more tickets and merchandise. The biggest hurdle sports organizations face is continually filling out the stadium. And if you are a smaller club without a big name/brand behind you, it may be even harder for you to sell merchandise. With a CDP, however, you will get to do precise segmenting that will help you know who you are targeting with your tickets and then through personalization, you will be able to communicate with them effectively. You will therefore be able to generate more income by selling more tickets and merchandise and filling out the stadium at every given opportunity.
                     3. Most sports organizations make the mistake of thinking, “our fans will buy tickets because they love us and they want to”, but the truth is, there are a lot of things competing with you for your supporters' attention. Instead of buying a ticket to one of your games, your supporters could be going to the museum, or cinema, streaming a movie, whatever the case. And just as much as you have a limited budget, they have a limited budget. But the CDP can help you with this. With a CDP, you can keep track of the supporters who have already bought tickets and those who haven’t so you can keep reminding them to purchase a ticket. When you make it easy for your supporters to buy tickets by sending them reminders with links to make the process easier, the chances of them actually engaging with you are much higher. And in this case, higher engagement can lead to higher income when more and more fans buy tickets.
                     
                     
                  
                  

                  So in a nutshell, having a limited budget is not an excuse to not buy a CDP rather, it’s all the more reason you should buy a CDP. So you can make more money.

                  ]]>The question we are answering is, should you invest in a sports CDP if you have a limited budget? The answer straight away is a resounding yes. Although this might sound counterintuitive, it’s those with limited budgets that especially need a sports CDP. Why?

                  Because a sports CDP is going to help you:

                  1. Increase your income - so why would you choose to not invest in something that is going to help you reach your bottom line faster? These are all these ways you can increase your income with a CDP
                     1. You can leverage your supporter data to boost your sponsorship value. And we all know that sponsorship is one of the biggest income generators for sports organizations. Using data insights from your sports CDP, you can find your supporters’ brand affinities and use these as proof of return on investment when approaching potential sponsors.
                     2. Better segmentation and personalization will help you sell more tickets and merchandise. The biggest hurdle sports organizations face is continually filling out the stadium. And if you are a smaller club without a big name/brand behind you, it may be even harder for you to sell merchandise. With a CDP, however, you will get to do precise segmenting that will help you know who you are targeting with your tickets and then through personalization, you will be able to communicate with them effectively. You will therefore be able to generate more income by selling more tickets and merchandise and filling out the stadium at every given opportunity.
                     3. Most sports organizations make the mistake of thinking, “our fans will buy tickets because they love us and they want to”, but the truth is, there are a lot of things competing with you for your supporters' attention. Instead of buying a ticket to one of your games, your supporters could be going to the museum, or cinema, streaming a movie, whatever the case. And just as much as you have a limited budget, they have a limited budget. But the CDP can help you with this. With a CDP, you can keep track of the supporters who have already bought tickets and those who haven’t so you can keep reminding them to purchase a ticket. When you make it easy for your supporters to buy tickets by sending them reminders with links to make the process easier, the chances of them actually engaging with you are much higher. And in this case, higher engagement can lead to higher income when more and more fans buy tickets.
                     
                     
                  
                  

                  So in a nutshell, having a limited budget is not an excuse to not buy a CDP rather, it’s all the more reason you should buy a CDP. So you can make more money.

                  ]]>c73189c7-a5cd-4c5e-84cf-2deca92ef3d2Tue, 16 Aug 2022 03:00:42 +010004:48falsefull1331331<p>The question we are answering is, should you invest in a sports CDP if you have a limited budget? The answer straight away is a resounding yes. Although this might sound counterintuitive, it’s those with limited budgets that especially need a sports CDP. Why?</p> <p>Because a <a href="https://www.datatalks.se/industries/sports/" target="_blank">sports CDP</a> is going to help you:</p> <ol> <li>Increase your income - so why would you choose to not invest in something that is going to help you reach your bottom line faster? These are all these ways you can increase your income with a CDP <ol> <li>You can leverage your supporter data to <strong>boost your sponsorship value</strong>. And we all know that sponsorship is one of the biggest income generators for sports organizations. Using data insights from your sports CDP, you can find your supporters’ brand affinities and use these as proof of return on investment when approaching potential sponsors.</li> <li>Better segmentation and personalization will help you sell more tickets and merchandise. The biggest hurdle sports organizations face is continually <strong>filling out the stadium</strong>. And if you are a smaller club without a big name/brand behind you, it may be even harder for you to sell merchandise. With a CDP, however, you will get to do precise segmenting that will help you know who you are targeting with your tickets and then through personalization, you will be able to communicate with them effectively. You will therefore be able to generate more income by <strong>selling more tickets and merchandise</strong> and filling out the stadium at every given opportunity.</li> <li>Most sports organizations make the mistake of thinking, “our fans will buy tickets because they love us and they want to”, but the truth is, there are a lot of things competing with you for your supporters' attention. Instead of buying a ticket to one of your games, your supporters could be going to the museum, or cinema, streaming a movie, whatever the case. And just as much as you have a limited budget, they have a limited budget. But the CDP can help you with this. With a CDP, you can keep track of the supporters who have already bought tickets and those who haven’t so you can keep reminding them to purchase a ticket. When you make it easy for your supporters to buy tickets by sending them reminders with links to make the process easier, the chances of them actually engaging with you are much higher. And in this case, higher engagement can lead to higher income when more and more fans buy tickets.</li> </ol> </li> </ol> <p>So in a nutshell, having a limited budget is not an excuse to not buy a CDP rather, it’s all the more reason you should buy a CDP. So you can make more money.</p> Data Talks#32 Win over Gen Z fans and make them loyalIn this episode, we will give you a concise guide on how you can win over Gen Z fans.
                  1. Focus on World-class fan experience in and outside the stadium -this is something that we touched open in our previous episode with Julia Roca Valverde. Instead of just the game, as was previously the norm, focus on the entertainment value as well. A sport that is doing this well over in the United States is boxing. Which is now one of the top three fastest-growing sports in the US. Boxing uses influencers as a marketing tool to generate buzz and excitement about the sport. This buzz is often felt both online and offline, both in stadium and outside of the stadium.
                  2. Prioritize your OTT platform - stop just relying on traditional broadcasting. OTT is where the magic happens too. Did you know that the Spanish football league LaLiga has streamed a whole match on TikTok? This generated 733,000 total viewers while the conventional broadcast on TV channel yielded an average audience of 678,000.
                  3. Take advantage of technology - we have come such a long way with technology it would be a shame if you did not use this to your advantage. Technologies such as NFTs, VR broadcasting, and virtual fan clubs increase entertainment and engagement value for fans, thus increasing loyalty.
                  4. Engage through social media and influencers - we mentioned TikTok earlier. Use social media to your advantage. Use it to listen in on what your fans want, what they are talking about, and so forth.
                  
                  

                  But remember, doing any of the above will only have limited results if you are not working data-driven and with software that has you covered in all areas. Areas such as deep insights on your fans' web behavior and purchase behavior. You won’t really know what your fans want and therefore cannot give whatever that is to them without a sports CDP.

                  ]]>In this episode, we will give you a concise guide on how you can win over Gen Z fans.
                  1. Focus on World-class fan experience in and outside the stadium -this is something that we touched open in our previous episode with Julia Roca Valverde. Instead of just the game, as was previously the norm, focus on the entertainment value as well. A sport that is doing this well over in the United States is boxing. Which is now one of the top three fastest-growing sports in the US. Boxing uses influencers as a marketing tool to generate buzz and excitement about the sport. This buzz is often felt both online and offline, both in stadium and outside of the stadium.
                  2. Prioritize your OTT platform - stop just relying on traditional broadcasting. OTT is where the magic happens too. Did you know that the Spanish football league LaLiga has streamed a whole match on TikTok? This generated 733,000 total viewers while the conventional broadcast on TV channel yielded an average audience of 678,000.
                  3. Take advantage of technology - we have come such a long way with technology it would be a shame if you did not use this to your advantage. Technologies such as NFTs, VR broadcasting, and virtual fan clubs increase entertainment and engagement value for fans, thus increasing loyalty.
                  4. Engage through social media and influencers - we mentioned TikTok earlier. Use social media to your advantage. Use it to listen in on what your fans want, what they are talking about, and so forth.
                  
                  

                  But remember, doing any of the above will only have limited results if you are not working data-driven and with software that has you covered in all areas. Areas such as deep insights on your fans' web behavior and purchase behavior. You won’t really know what your fans want and therefore cannot give whatever that is to them without a sports CDP.

                  ]]>4f2d2b9e-43ea-478b-9498-0454c46aacdaTue, 09 Aug 2022 03:00:09 +010005:09falsefull1321321<p>In this episode, we will give you a concise guide on how you can win over Gen Z fans.</p> <ol> <li>Focus on World-class fan experience in and outside the stadium -this is something that we touched open in our previous episode with Julia Roca Valverde. Instead of just the game, as was previously the norm, focus on the entertainment value as well. A sport that is doing this well over in the United States is boxing. Which is now one of the top three fastest-growing sports in the US. Boxing uses influencers as a marketing tool to generate buzz and excitement about the sport. This buzz is often felt both online and offline, both in stadium and outside of the stadium.</li> <li>Prioritize your OTT platform - stop just relying on traditional broadcasting. OTT is where the magic happens too. Did you know that the Spanish football league LaLiga has streamed a whole match on TikTok? This generated 733,000 total viewers while the conventional broadcast on TV channel yielded an average audience of 678,000.</li> <li>Take advantage of technology - we have come such a long way with technology it would be a shame if you did not use this to your advantage. Technologies such as NFTs, VR broadcasting, and virtual fan clubs increase entertainment and engagement value for fans, thus increasing loyalty.</li> <li>Engage through social media and influencers - we mentioned TikTok earlier. Use social media to your advantage. Use it to listen in on what your fans want, what they are talking about, and so forth.</li> </ol> <p>But remember, doing any of the above will only have limited results if you are not working data-driven and with software that has you covered in all areas. Areas such as deep insights on your fans' web behavior and purchase behavior. You won’t really know what your fans want and therefore cannot give whatever that is to them without a <a href="https://www.datatalks.se/industries/sports/" target="_blank">sports CDP</a>.</p> Data Talks#31 In conversation with ... Julia Roca ValverdeWe sat down with Julia Roca Valverde - a world-renowned Event Manager & Ticketing Strategist.
                  
                  She has worked extensively in Sports Management, Ticketing Strategy, Event Production, and Coordination with events such as the Davis Cup. She also founded The Spanish Ticketing Association and is a lecturer at the EU Business School for the MBA and BA programs of the EU Virtual Campus.
                  
                  For our interview we discussed:
                  
                  1. How to create fantastic events
                  2. How sports organizations should approach their ticketing strategies
                  3. Julia's experience as a woman in sports
                  4. Changes Julia would love to see in the sports industry
                  
                  

                  Julia has graciously offered to chat with anyone who messages here on LinkedIn so if you have any questions at all, make sure to connect with Julia. 

                  ]]>We sat down with Julia Roca Valverde - a world-renowned Event Manager & Ticketing Strategist.
                  
                  She has worked extensively in Sports Management, Ticketing Strategy, Event Production, and Coordination with events such as the Davis Cup. She also founded The Spanish Ticketing Association and is a lecturer at the EU Business School for the MBA and BA programs of the EU Virtual Campus.
                  
                  For our interview we discussed:
                  
                  1. How to create fantastic events
                  2. How sports organizations should approach their ticketing strategies
                  3. Julia's experience as a woman in sports
                  4. Changes Julia would love to see in the sports industry
                  
                  

                  Julia has graciously offered to chat with anyone who messages here on LinkedIn so if you have any questions at all, make sure to connect with Julia. 

                  ]]>ac4a8fef-7bd4-4aa1-865b-daa6ecaebc1dTue, 02 Aug 2022 03:00:19 +010031:42falsefull1311311<p>We sat down with <a href="https://www.linkedin.com/in/juliarocavalverde/" target="_blank"><strong>Julia Roca Valverde</strong></a> - a world-renowned Event Manager &amp; Ticketing Strategist.<br> <br> She has worked extensively in Sports Management, Ticketing Strategy, Event Production, and Coordination with events such as the Davis Cup. She also founded The Spanish Ticketing Association and is a lecturer at the EU Business School for the MBA and BA programs of the EU Virtual Campus.<br> <br> For our interview we discussed:<br> </p> <ol> <li>How to create fantastic events</li> <li>How sports organizations should approach their ticketing strategies</li> <li>Julia's experience as a woman in sports</li> <li>Changes Julia would love to see in the sports industry</li> </ol> <p>Julia has graciously offered to chat with anyone who messages here on <a href="https://www.linkedin.com/in/juliarocavalverde/" target="_blank"><strong>LinkedIn</strong></a><strong> </strong>so if you have any questions at all, make sure to connect with Julia.&nbsp;</p> Data Talks#30 The key differences between a CDP and CRM The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across countries, regions, and industries – most people understand the power of using these marketing tools. However, if we had a penny for every time someone mistook a CDP functionality for that of a CRM, we would have a billion dollars in the bank by now.

                  Main takeaway:

                  The difference between an organization powering all their marketing strategies with a CDP versus just using a CRM is way too vast. You cannot develop good relationships or manage your relationship with your supporters well (the primary purpose of a CRM) without first knowing who they are. Nor can you sustainability power your organization with only manual data collection. Well, not if you want to grow anyway.

                  Read the blog: The key differences between a CDP and CRM you need to know about today

                  Try the CDP Demo for free

                  ]]>The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across countries, regions, and industries – most people understand the power of using these marketing tools. However, if we had a penny for every time someone mistook a CDP functionality for that of a CRM, we would have a billion dollars in the bank by now.

                  Main takeaway:

                  The difference between an organization powering all their marketing strategies with a CDP versus just using a CRM is way too vast. You cannot develop good relationships or manage your relationship with your supporters well (the primary purpose of a CRM) without first knowing who they are. Nor can you sustainability power your organization with only manual data collection. Well, not if you want to grow anyway.

                  Read the blog: The key differences between a CDP and CRM you need to know about today

                  Try the CDP Demo for free

                  ]]>a0403f58-d742-4af9-a05d-92d1bea84596Tue, 26 Jul 2022 03:00:27 +010005:21falsefull1301301<p>The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across countries, regions, and industries – most people understand the power of using these marketing tools. However, if we had a penny for every time someone mistook a CDP functionality for that of a CRM, we would have a billion dollars in the bank by now.</p> <p><strong>Main takeaway:</strong></p> <p>The difference between an organization powering all their marketing strategies with a CDP versus just using a CRM is way too vast. You cannot develop good relationships or manage your relationship with your supporters well (the primary purpose of a CRM) without first knowing who they are. Nor can you sustainability power your organization with only manual data collection. Well, not if you want to grow anyway.</p> <p><strong>Read the blog: </strong><a href="https://www.datatalks.se/key-differences-between-a-cdp-and-crm/">The key differences between a CDP and CRM you need to know about today</a></p> <p><a href="https://www.datatalks.se/demo/"><strong>Try the CDP Demo for free</strong></a></p> Data Talks#29 Why you should choose a sports specific CDP vendor instead of a generic vendor"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a CDP that has delivered beyond our expectations" Kevin - Business to Consumer Manager Västerås IK. 

                  There are many CDP vendors out there today. That’s because, across many different industries, everyone who is interested in future-proofing their organization while simultaneously maximizing revenue has realized that the solution to this is the CDP. Now just because someone knows how important a CDP is to any organization, does not mean that 1) if they claim to be a CDP vendor, they are legit. Additionally, even if a CDP vendor is legit, it does not necessarily mean that they know how to support you in using the CDP to optimize all results including fan engagement, ticket and merchandise sales, and sponsorship value, among other things. This is especially true if you are in the sports industry and want to implement a CDP. Word of advice, you should not just pick any odd CDP vendor.

                  Main takeaway: 

                  Due to unique insights gained from the experience of working extensively with sports organizations across different markets and countries the sports CDP vendor is able to give you best practices and use cases of the CDP in a way that produces results.

                  Try the Demo for FREE

                  ]]>"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a CDP that has delivered beyond our expectations" Kevin - Business to Consumer Manager Västerås IK. 

                  There are many CDP vendors out there today. That’s because, across many different industries, everyone who is interested in future-proofing their organization while simultaneously maximizing revenue has realized that the solution to this is the CDP. Now just because someone knows how important a CDP is to any organization, does not mean that 1) if they claim to be a CDP vendor, they are legit. Additionally, even if a CDP vendor is legit, it does not necessarily mean that they know how to support you in using the CDP to optimize all results including fan engagement, ticket and merchandise sales, and sponsorship value, among other things. This is especially true if you are in the sports industry and want to implement a CDP. Word of advice, you should not just pick any odd CDP vendor.

                  Main takeaway: 

                  Due to unique insights gained from the experience of working extensively with sports organizations across different markets and countries the sports CDP vendor is able to give you best practices and use cases of the CDP in a way that produces results.

                  Try the Demo for FREE

                  ]]>d8aaeee6-ce22-4f8a-8415-65008b1a4e0bTue, 19 Jul 2022 03:00:30 +010006:03falsefull1291291<p>"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a CDP that has delivered beyond our expectations" <strong>Kevin - Business to Consumer Manager Västerås IK</strong>.&nbsp;</p> <p>There are many CDP vendors out there today. That’s because, across many different industries, everyone who is interested in future-proofing their organization while simultaneously maximizing revenue has realized that the solution to this is the CDP. Now just because someone knows how important a CDP is to any organization, does not mean that 1) if they claim to be a CDP vendor, they are legit. Additionally, even if a CDP vendor is legit, it does not necessarily mean that they know how to support you in using the CDP to optimize all results including fan engagement, ticket and merchandise sales, and sponsorship value, among other things. This is especially true if you are in the sports industry and want to implement a CDP. Word of advice, you should not just pick any odd CDP vendor.</p> <p><strong>Main takeaway:&nbsp;</strong></p> <p>Due to unique insights gained from the experience of working extensively with sports organizations across different markets and countries the sports CDP vendor is able to give you best practices and use cases of the CDP in a way that produces results.</p> <p><a href="https://www.datatalks.se/demo/?sm-email=" target="_blank"><strong>Try the Demo for FREE</strong></a></p> Data Talks#28 In conversation with ... Robert VilahamnMeet Robert Vilahamn
                  

                  From founding Vilahamn Standard Soccer Academy in Uganda to being the Head Coach of BK Häcken, a team in the highest division of women’s football in Sweden, and being a Partner & CEO för Gignation, Robert's career spans many fields and industries. However, it is his passion for women’s sports and sports in general that has brought him to our Podcast.
                  
                  Some key takeaways from our conversation include:

                  1. It's very important for the other 50% of the population, men, to be allies of women in sports
                  2. We should not compare women's football to men's football at all.
                  3. The language we use, such as, "hit like a girl", "kick like a girl" and "run like a girl" can have very detrimental effects. And as such, we should do away with such phrases and most importantly, such attitudes.
                  
                  

                  Listen to this episode to learn more from Robert's experience. 

                  ]]>Meet Robert Vilahamn
                  

                  From founding Vilahamn Standard Soccer Academy in Uganda to being the Head Coach of BK Häcken, a team in the highest division of women’s football in Sweden, and being a Partner & CEO för Gignation, Robert's career spans many fields and industries. However, it is his passion for women’s sports and sports in general that has brought him to our Podcast.
                  
                  Some key takeaways from our conversation include:

                  1. It's very important for the other 50% of the population, men, to be allies of women in sports
                  2. We should not compare women's football to men's football at all.
                  3. The language we use, such as, "hit like a girl", "kick like a girl" and "run like a girl" can have very detrimental effects. And as such, we should do away with such phrases and most importantly, such attitudes.
                  
                  

                  Listen to this episode to learn more from Robert's experience. 

                  ]]>d8b09b7e-7f07-4762-947f-d8603d1bd6a2Tue, 12 Jul 2022 03:00:46 +010037:29falsefull1281281<p>Meet <a href="https://www.linkedin.com/in/robert-vilahamn-32880966/" target="_blank"><strong>Robert Vilahamn</strong></a><br> </p> <p>From founding <a href="https://www.vilahamnsocceracademy.com/" target="_blank">Vilahamn Standard Soccer Academy</a> in Uganda to being the Head Coach of <a href="https://bkhacken.se/sida/dam" target="_blank">BK Häcken</a>, a team in the highest division of women’s football in Sweden, and being a Partner &amp; CEO för Gignation, Robert's career spans many fields and industries. However, it is his passion for women’s sports and sports in general that has brought him to our Podcast.<br> <br> Some <strong>key takeaways </strong>from our conversation include:</p> <ol> <li>It's very important for the other 50% of the population, men, to be allies of women in sports</li> <li>We should not compare women's football to men's football at all.</li> <li>The language we use, such as, "hit like a girl", "kick like a girl" and "run like a girl" can have very detrimental effects. And as such, we should do away with such phrases and most importantly, such attitudes.</li> </ol> <p>Listen to this episode to learn more from Robert's experience.&nbsp;</p> Data Talks#27 How to grow your contact database in order to grow your revenueKey takeaways:
                  1. It is important to have a contact database and not just followers
                  2. The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.
                  3. You can grow your contact database by getting started with email marketing
                  
                  

                  
                  Excerpt: Do you want to know how you can generate 6 figures from one campaign just like our customer AIK did? Then you have come to the right place. Because today we are going to be learning about how you can grow your contact database. We will look at one very powerful way you can grow your contact database today. Anyone can get started right away. Whether you are a small sports organization with limited resources or you are a world-famous sports club. Listen to the very end so you come away, one step closer to six figures for your own organization.

                  Growing your contact database has become increasingly important nowadays. In recent months, many of us in the sports industry read about how Barcelona lost out on a higher sponsorship deal with Spotify because, although they had about 300 million social media followers, they only had about 3 million contacts in their database. Which is about only 1% of their total followership. From just this case alone, we learn that:

                  1. It is important to have a contact database and not just followers
                  2. The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.
                  
                  ]]>Key takeaways:
                  1. It is important to have a contact database and not just followers
                  2. The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.
                  3. You can grow your contact database by getting started with email marketing
                  
                  

                  
                  Excerpt: Do you want to know how you can generate 6 figures from one campaign just like our customer AIK did? Then you have come to the right place. Because today we are going to be learning about how you can grow your contact database. We will look at one very powerful way you can grow your contact database today. Anyone can get started right away. Whether you are a small sports organization with limited resources or you are a world-famous sports club. Listen to the very end so you come away, one step closer to six figures for your own organization.

                  Growing your contact database has become increasingly important nowadays. In recent months, many of us in the sports industry read about how Barcelona lost out on a higher sponsorship deal with Spotify because, although they had about 300 million social media followers, they only had about 3 million contacts in their database. Which is about only 1% of their total followership. From just this case alone, we learn that:

                  1. It is important to have a contact database and not just followers
                  2. The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.
                  
                  ]]>530e7662-d872-4246-82fb-0752c9038028Tue, 05 Jul 2022 03:00:42 +010006:23falsefull1271271<p><strong>Key takeaways:</strong></p> <ol> <li>It is important to have a contact database and not just followers</li> <li>The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.</li> <li>You can grow your contact database by getting started with email marketing</li> </ol> <p><strong><br> Excerpt: </strong>Do you want to know <strong>how you can generate 6 figures from one campaign</strong> just like our customer AIK did? Then you have come to the right place. Because today we are going to be learning about how you can grow your contact database. We will look at one very powerful way you can grow your contact database today. Anyone can get started right away. Whether you are a small sports organization with limited resources or you are a world-famous sports club. Listen to the very end so you come away, <strong>one step closer to six figures</strong> for your own organization.</p> <p>Growing your contact database has become increasingly important nowadays. In recent months, many of us in the sports industry read about how Barcelona lost out on a higher sponsorship deal with Spotify because, although they had about 300 million social media followers, they only had about 3 million contacts in their database. Which is about only 1% of their total followership. From just this case alone, we learn that:</p> <ol> <li>It is important to have a contact database and not just followers</li> <li>The larger your contact database, the more revenue you are likely to make, especially in the way of sponsorships.</li> </ol> Data Talks#26 Four organization-wide benefits of a sports CDP you don't want to miss out onExcerpt: One of the most crucial sports CDP use cases is getting data insights. These insights are important to the success of your organization. Using a sports CDP, to power this process of getting data insights will help you in two main ways: 1) It will help you gain intelligence that you can use to drive all your decision-making processes. Such intelligence includes a better understanding of your supporters. This is what we call active intelligence - the in-the-moment awareness about every aspect of your business, your sports organization in our case, from real-time data designed to trigger immediate insights and actions.

                  The second way that a sports CDP can give you insights is by giving you actionable data insights. These are specific and relevant insights that lead to actions that can increase efficiency, revenue, and profits. For example, having a better understanding of your campaign performance and your supporters' behavior in this context.

                  So, what are the organization-wide benefits of using data insights from a sports CDP? 

                  1. You can monetize your data for better revenue. You can do this by leveraging your contact database to negotiate higher sponsorship value for example. Thus effectively increasing your organization’s revenue. Using data insights from a sports CDP will tell you the brand affinities your supporters have so that you can approach the right potential sponsors right from the beginning. Thus improving efficiency in how you do sponsorship campaigns.
                  2. Increased upsells and cross-sells is another benefit of using data insights from a sports CDP. When you have your data in front of you and understand the buying behavior of your supporters, you can know which ones to target and retarget, for instance. This goes beyond trying to make the first sale but rather extends to knowing what each supporter wants from you. Through personalization, you can create messages that provide upselling and cross-selling opportunities.
                  3. On that note, using data insights from a sports CDP will help you with better product development. Products in sports? Yes! The experience you give your supporters at your matches, either online or offline is a product. The merchandise you sell, a product. The stories you tell about your organization online, that is a product. We know that you can wait to get reviews or wait till you see the sales of tickets or merchandise to see how well your products are performing but why be reactive when you can be proactive? We believe strongly that, better supporter experience means better business. And a sports CDP fully supports this. With it, you can do a data drill down to find out, who is buying, what are they buying, when are they buying and how? In this way, you can find new ways to optimize your supporter experience both online and offline.
                  4. Last but not least, you getting insights from a sports CDP will lead to faster and better decision-making across all departments. Remember the active intelligence and the actionable data insights that we spoke about at the beginning? Just having these alone is a benefit. So straight off the bat, having a sports CDP leaves you better off than other organizations that do not have one. Why? Because knowledge is power. And what you know or don’t know makes all the difference. With insights from a sports CDP, you are always ready for action because you always have specific and detailed information about everything that is going on, thus saving you time and money. You get to make better decisions, quicker.
                  
                  ]]>Excerpt: One of the most crucial sports CDP use cases is getting data insights. These insights are important to the success of your organization. Using a sports CDP, to power this process of getting data insights will help you in two main ways: 1) It will help you gain intelligence that you can use to drive all your decision-making processes. Such intelligence includes a better understanding of your supporters. This is what we call active intelligence - the in-the-moment awareness about every aspect of your business, your sports organization in our case, from real-time data designed to trigger immediate insights and actions.

                  The second way that a sports CDP can give you insights is by giving you actionable data insights. These are specific and relevant insights that lead to actions that can increase efficiency, revenue, and profits. For example, having a better understanding of your campaign performance and your supporters' behavior in this context.

                  So, what are the organization-wide benefits of using data insights from a sports CDP? 

                  1. You can monetize your data for better revenue. You can do this by leveraging your contact database to negotiate higher sponsorship value for example. Thus effectively increasing your organization’s revenue. Using data insights from a sports CDP will tell you the brand affinities your supporters have so that you can approach the right potential sponsors right from the beginning. Thus improving efficiency in how you do sponsorship campaigns.
                  2. Increased upsells and cross-sells is another benefit of using data insights from a sports CDP. When you have your data in front of you and understand the buying behavior of your supporters, you can know which ones to target and retarget, for instance. This goes beyond trying to make the first sale but rather extends to knowing what each supporter wants from you. Through personalization, you can create messages that provide upselling and cross-selling opportunities.
                  3. On that note, using data insights from a sports CDP will help you with better product development. Products in sports? Yes! The experience you give your supporters at your matches, either online or offline is a product. The merchandise you sell, a product. The stories you tell about your organization online, that is a product. We know that you can wait to get reviews or wait till you see the sales of tickets or merchandise to see how well your products are performing but why be reactive when you can be proactive? We believe strongly that, better supporter experience means better business. And a sports CDP fully supports this. With it, you can do a data drill down to find out, who is buying, what are they buying, when are they buying and how? In this way, you can find new ways to optimize your supporter experience both online and offline.
                  4. Last but not least, you getting insights from a sports CDP will lead to faster and better decision-making across all departments. Remember the active intelligence and the actionable data insights that we spoke about at the beginning? Just having these alone is a benefit. So straight off the bat, having a sports CDP leaves you better off than other organizations that do not have one. Why? Because knowledge is power. And what you know or don’t know makes all the difference. With insights from a sports CDP, you are always ready for action because you always have specific and detailed information about everything that is going on, thus saving you time and money. You get to make better decisions, quicker.
                  
                  ]]>60a7d9bc-0bef-4eea-8098-0cc4a268fc2eTue, 28 Jun 2022 03:00:05 +010006:27falsefull1261261<p><strong>Excerpt: </strong>One of the most crucial sports CDP use cases is <strong>getting data insights</strong>. These insights are important to the success of your organization. Using a sports CDP, to power this process of getting data insights will help you in two main ways: 1) It will help you gain intelligence that you can use to drive all your decision-making processes. Such intelligence includes a better understanding of your supporters. This is what we call active intelligence - the in-the-moment awareness about every aspect of your business, your sports organization in our case, from real-time data designed to trigger immediate insights and actions.</p> <p>The second way that a sports CDP can give you insights is by giving you actionable data insights. These are specific and relevant insights that lead to actions that can increase efficiency, revenue, and profits. For example, having a better understanding of your campaign performance and your supporters' behavior in this context.</p> <p>So, what are the<strong> organization-wide benefits of using data insights from a sports CDP</strong>?&nbsp;</p> <ol> <li>You can <strong>monetize your data for better revenue</strong>. You can do this by leveraging your contact database to negotiate higher sponsorship value for example. Thus effectively increasing your organization’s revenue. Using data insights from a sports CDP will tell you the brand affinities your supporters have so that you can approach the right potential sponsors right from the beginning. Thus improving efficiency in how you do sponsorship campaigns.</li> <li><strong>Increased upsells and cross-sells</strong> is another benefit of using data insights from a sports CDP. When you have your data in front of you and understand the buying behavior of your supporters, you can know which ones to target and retarget, for instance. This goes beyond trying to make the first sale but rather extends to knowing what each supporter wants from you. Through personalization, you can create messages that provide upselling and cross-selling opportunities.</li> <li>On that note, using data insights from a sports CDP will help you with <strong>better product development.</strong> Products in sports? Yes! The experience you give your supporters at your matches, either online or offline is a product. The merchandise you sell, a product. The stories you tell about your organization online, that is a product. We know that you can wait to get reviews or wait till you see the sales of tickets or merchandise to see how well your products are performing but why be reactive when you can be proactive? We believe strongly that, better supporter experience means better business. And a sports CDP fully supports this. With it, you can do a data drill down to find out, who is buying, what are they buying, when are they buying and how? In this way, you can find new ways to optimize your supporter experience both online and offline.</li> <li>Last but not least, you getting insights from a sports CDP will lead to <strong>faster and better decision-making across all departments</strong>. Remember the <strong>active intelligence and the actionable data insights</strong> that we spoke about at the beginning? Just having these alone is a benefit. So straight off the bat, having a sports CDP leaves you better off than other organizations that do not have one. Why? Because knowledge is power. And what you know or don’t know makes all the difference. With insights from a sports CDP, you are always ready for action because you always have specific and detailed information about everything that is going on, thus saving you time and money. You get to make better decisions, quicker.</li> </ol> Data Talks#25 In conversation with ... Maria Caicedo CabreraOur next guest, MARIA CAICEDO CABRERA is the director of America de Cali official sports training school in Bogota. At just 25 years old, she has many qualifications under her belt including a bachelor's in psychology, a Master's degree in executive coaching, sports, and high-performance psychology, and an MBA! Having just recently relocated back to Colombia from Spain, Maria is ready to make an impact in her country, to use her own words.

                  Connect with Maria and keep the conversation going here

                  If you would like to find out more about what America FC and Maria's organization are up to, you can check them out below:

                  1. www.escuelamerica.com  
                  2. Instagram 
                  3. Facebook
                  
                  ]]>Our next guest, MARIA CAICEDO CABRERA is the director of America de Cali official sports training school in Bogota. At just 25 years old, she has many qualifications under her belt including a bachelor's in psychology, a Master's degree in executive coaching, sports, and high-performance psychology, and an MBA! Having just recently relocated back to Colombia from Spain, Maria is ready to make an impact in her country, to use her own words.

                  Connect with Maria and keep the conversation going here

                  If you would like to find out more about what America FC and Maria's organization are up to, you can check them out below:

                  1. www.escuelamerica.com  
                  2. Instagram 
                  3. Facebook
                  
                  ]]>097df58d-0b30-4f16-960a-9ccedb586618Tue, 21 Jun 2022 03:00:13 +010036:04falsefull1251251<p>Our next guest, MARIA CAICEDO CABRERA is the director of America de Cali official sports training school in Bogota. At just 25 years old, she has many qualifications under her belt including a bachelor's in psychology, a Master's degree in executive coaching, sports, and high-performance psychology, and an MBA! Having just recently relocated back to Colombia from Spain, Maria is ready to make an impact in her country, to use her own words.</p> <p>Connect with Maria and keep the conversation going <a href="https://www.linkedin.com/in/maria-fernanda-caicedo/"><strong>here</strong></a></p> <p>If you would like to find out more about what America FC and Maria's organization are up to, you can check them out below:</p> <ol> <li>www.escuelamerica.com &nbsp;</li> <li><a href="https://www.instagram.com/escuelamerica/?utm_medium=copy_link" target="_blank">Instagram&nbsp;</a></li> <li><a href="https://www.facebook.com/escuelaamericabog/" target="_blank">Facebook</a></li> </ol> Data Talks#24 KPIs: What they are and why you need to have themThere are many different KPIs in sports that you can create based on your organization's specific needs. But no matter what strategic goals you are trying to achieve, big or small, one thing is for certain: your KPIs need to be SMART. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. In other words, when formulating a KPI, you need to ask yourself the following questions:
                  • Is this KPI Specific enough? And you should be very detailed here by accounting for what exactly needs to be accomplished? Who’s responsible for it? And what steps need to be taken to achieve it?
                  • Next, Is this KPI Measurable? You can only measure what you quantify so make sure that your strategy has some form of measurability so you can know the success of it, by comparing the before and after numbers. Saying, I want to increase revenue, for example, is specific but by how much becomes the next question. Hence, the need for measurability.
                  • Thereafter, you have to ask yourself, Is this KPI Attainable? Having big dreams is important however when setting up your strategy and goals, you have to give yourself a reality check. With the current resources and team you have, can you realistically achieve the goal you have just set or the strategy you want to implement? If not, what do you need to have in place to make your strategy attainable?
                  • Another crucial consideration is, How relevant is your strategy or goal to your organization? This is the part where you get to really ask yourself why you are setting that specific goal, pun intended. Those who work data-driven can really justify themselves at this stage by looking at what their data says and pursuing something in that direction. Whereas, unfortunately, if you are not working data-driven, you will have to make guestimates, which aren’t reliable at all. So, as a first step, we recommend, working data-driven. Listen to episode 3 to learn more about working data-driven.
                  • Finally, you want to be clear about the time you allocate to your strategy, goal, or whatever project you are working on. So, you should as questions like, What is the Time-frame for achieving this goal? When will you start implementing your strategy, when will the strategy be finished? You and your team need to be on the same page when it comes to timing.
                  • 
                    
                  
                  

                  Setting KPIs according to this framework will make it so much easier for you to assess the performance of your different strategies.

                  
                  

                  What would this look like in practice?

                  
                  

                  
                  

                  
                  

                  If we were to look at the example about increasing revenue, this is what a smart goal would look like:

                  Grow the monthly recurring revenue of the organization by 150,000 within Q1 of 2022. This will be accomplished by creating targeted limited-edition merchandise campaigns, which will begin running in January  2022, on three social media platforms: Facebook, Twitter, and Instagram and the organization’s website. Since most of the organization’s purchases happen online, creating a buzz through the limited-edition merchandise and pushing this online will ultimately increase sales, and will increase our monthly recurring revenue.

                  
                  

                  The KPI here will be the increase in revenue. This means that the KPIs you set will act as indicators of how well you are performing on that goal. For instance, it could tell you that you are generating only 30% of the sales target you had set from the get-go. Or, it could tell you that you sold 10% over your target goal. Whatever the case, your KPIs will let you know when things are going according to plan and when they aren't.

                  ]]>There are many different KPIs in sports that you can create based on your organization's specific needs. But no matter what strategic goals you are trying to achieve, big or small, one thing is for certain: your KPIs need to be SMART. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. In other words, when formulating a KPI, you need to ask yourself the following questions:
                  • Is this KPI Specific enough? And you should be very detailed here by accounting for what exactly needs to be accomplished? Who’s responsible for it? And what steps need to be taken to achieve it?
                  • Next, Is this KPI Measurable? You can only measure what you quantify so make sure that your strategy has some form of measurability so you can know the success of it, by comparing the before and after numbers. Saying, I want to increase revenue, for example, is specific but by how much becomes the next question. Hence, the need for measurability.
                  • Thereafter, you have to ask yourself, Is this KPI Attainable? Having big dreams is important however when setting up your strategy and goals, you have to give yourself a reality check. With the current resources and team you have, can you realistically achieve the goal you have just set or the strategy you want to implement? If not, what do you need to have in place to make your strategy attainable?
                  • Another crucial consideration is, How relevant is your strategy or goal to your organization? This is the part where you get to really ask yourself why you are setting that specific goal, pun intended. Those who work data-driven can really justify themselves at this stage by looking at what their data says and pursuing something in that direction. Whereas, unfortunately, if you are not working data-driven, you will have to make guestimates, which aren’t reliable at all. So, as a first step, we recommend, working data-driven. Listen to episode 3 to learn more about working data-driven.
                  • Finally, you want to be clear about the time you allocate to your strategy, goal, or whatever project you are working on. So, you should as questions like, What is the Time-frame for achieving this goal? When will you start implementing your strategy, when will the strategy be finished? You and your team need to be on the same page when it comes to timing.
                  • 
                    
                  
                  

                  Setting KPIs according to this framework will make it so much easier for you to assess the performance of your different strategies.

                  
                  

                  What would this look like in practice?

                  
                  

                  
                  

                  
                  

                  If we were to look at the example about increasing revenue, this is what a smart goal would look like:

                  Grow the monthly recurring revenue of the organization by 150,000 within Q1 of 2022. This will be accomplished by creating targeted limited-edition merchandise campaigns, which will begin running in January  2022, on three social media platforms: Facebook, Twitter, and Instagram and the organization’s website. Since most of the organization’s purchases happen online, creating a buzz through the limited-edition merchandise and pushing this online will ultimately increase sales, and will increase our monthly recurring revenue.

                  
                  

                  The KPI here will be the increase in revenue. This means that the KPIs you set will act as indicators of how well you are performing on that goal. For instance, it could tell you that you are generating only 30% of the sales target you had set from the get-go. Or, it could tell you that you sold 10% over your target goal. Whatever the case, your KPIs will let you know when things are going according to plan and when they aren't.

                  ]]>7ee99b2d-4c6d-4a0c-a16f-bb632f06145cTue, 14 Jun 2022 03:00:00 +010006:09falsefull1241241There are many different KPIs in sports that you can create based on your organization's specific needs. But no matter what strategic goals you are trying to achieve, big or small, one thing is for certain: your KPIs need to be SMART. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. In other words, when formulating a KPI, you need to ask yourself the following questions: Is this KPI Specific enough? And you should be very detailed here by accounting for what exactly needs to be accomplished? Who’s responsible for it? And what steps need to be taken to achieve it? Next, Is this KPI Measurable? You can only measure what you quantify so make sure that your strategy has some form of measurability so you can know the success of it, by comparing the before and after numbers. Saying, I want to increase revenue, for example, is specific but by how much becomes the next question. Hence, the need for measurability. Thereafter, you have to ask yourself, Is this KPI Attainable? Having big dreams is important however when setting up your strategy and goals, you have to give yourself a reality check. With the current resources and team you have, can you realistically achieve the goal you have just set or the strategy you want to implement? If not, what do you need to have in place to make your strategy attainable? Another crucial consideration is, How relevant is your strategy or goal to your organization? This is the part where you get to really ask yourself why you are setting that specific goal, pun intended. Those who work data-driven can really justify themselves at this stage by looking at what their data says and pursuing something in that direction. Whereas, unfortunately, if you are not working data-driven, you will have to make guestimates, which aren’t reliable at all. So, as a first step, we recommend, working data-driven. Listen to episode 3 to learn more about working data-driven. Finally, you want to be clear about the time you allocate to your strategy, goal, or whatever project you are working on. So, you should as questions like, What is the Time-frame for achieving this goal? When will you start implementing your strategy, when will the strategy be finished? You and your team need to be on the same page when it comes to timing. Setting KPIs according to this framework will make it so much easier for you to assess the performance of your different strategies. What would this look like in practice? If we were to look at the example about increasing revenue, this is what a smart goal would look like: Grow the monthly recurring revenue of the organization by 150,000 within Q1 of 2022. This will be accomplished by creating targeted limited-edition merchandise campaigns, which will begin running in January 2022, on three social media platforms: Facebook, Twitter, and Instagram and the organization’s website. Since most of the organization’s purchases happen online, creating a buzz through the limited-edition merchandise and pushing this online will ultimately increase sales, and will increase our monthly recurring revenue. The KPI here will be the increase in revenue. This means that the KPIs you set will act as indicators of how well you are performing on that goal. For instance, it could tell you that you are generating only 30% of the sales target you had set from the get-go. Or, it could tell you that you sold 10% over your target goal. Whatever the case, your KPIs will let you know when things are going according to plan and when they aren't. Data Talks#23 Why you should never copy another sports organization's strategyExcerpt: 

                  ...is copying another organization’s strategy as good of an idea as some people often think?

                  Well, In the words of Aristotle, the human being is “the most imitative creature in the world, and learns at first by imitation”. And this is crucial because “it allows us to learn new things quickly and efficiently by watching those around us” (May Institute). So naturally, even in sports, we look to those who have years of success under their belts and try to replicate their recipe for success.

                  
                  

                  There is nothing inherently wrong with taking inspiration from someone else, this includes when you are trying to come up with a strategy. In fact, this is one of the most natural processes ever. However, I would like to draw your attention to the, “at first” part of Aristotle’s quote on imitation - we learn at first by imitation.

                  
                  

                  This part implies that imitation is only a short-term solution that can be used in the early stages of strategy development. The problem, however, arises when organizations try to copy each other and do exactly what the other is doing, simply because they see that it has worked for them. Not only that but using this as a long-term strategy as well. The main problem associated with this is:

                  
                  

                  Unpredictable and limited effectiveness: Copying is always unpredictable and limited because,

                  
                  

                  1. You do not have the full information on what led the organization you are taking inspiration from to decide to pursue that strategy in the first place,
                  2. One size does not fit all, meaning, what works for another club might not necessarily work for yours
                  3. No two organizations are the same so in essence, every sports organization needs to have a custom strategy that addresses its specific needs.
                  4. Fans have different reasons for supporting different clubs, so copying someone else’s strategy might negatively affect your fan engagement if your two clubs’ fans have different motivations.
                  5. 
                     
                  
                  

                  So, in a nutshell, what we are saying is that smaller clubs should not just copy the strategies of bigger clubs. Nor should younger and less established sports organizations try to copy the strategies of older more established organizations. Women’s clubs should most definitely not just copy and paste men’s clubs' strategies.

                  
                  

                  But what should all these sports organizations do instead of merely copying each other’s marketing strategies?

                  
                  

                  
                  

                  
                  

                  All sports organizations should use data to power their marketing strategies. This might sound like a cumbersome process, but you too can get started today. You can start on your data collection journey.

                  We have written a very detailed blog post on data collection which covers topics such as:

                  
                  

                  • Why you should be collecting data
                  • Obstacles to data collection
                  • The benefits of collecting data
                  • Why a sports CDP is the best tool to use to collect data
                  • How to get started
                  • 
                    
                  
                  

                  Make sure you read that, bookmark it and share it with your time and use it as a first step on your journey to having powerful and efficient strategies powered by real up-to-date data. And if you have missed out on our strategy series, listen to episodes 20 and 21 to catch up.

                  ]]>Excerpt: 

                  ...is copying another organization’s strategy as good of an idea as some people often think?

                  Well, In the words of Aristotle, the human being is “the most imitative creature in the world, and learns at first by imitation”. And this is crucial because “it allows us to learn new things quickly and efficiently by watching those around us” (May Institute). So naturally, even in sports, we look to those who have years of success under their belts and try to replicate their recipe for success.

                  
                  

                  There is nothing inherently wrong with taking inspiration from someone else, this includes when you are trying to come up with a strategy. In fact, this is one of the most natural processes ever. However, I would like to draw your attention to the, “at first” part of Aristotle’s quote on imitation - we learn at first by imitation.

                  
                  

                  This part implies that imitation is only a short-term solution that can be used in the early stages of strategy development. The problem, however, arises when organizations try to copy each other and do exactly what the other is doing, simply because they see that it has worked for them. Not only that but using this as a long-term strategy as well. The main problem associated with this is:

                  
                  

                  Unpredictable and limited effectiveness: Copying is always unpredictable and limited because,

                  
                  

                  1. You do not have the full information on what led the organization you are taking inspiration from to decide to pursue that strategy in the first place,
                  2. One size does not fit all, meaning, what works for another club might not necessarily work for yours
                  3. No two organizations are the same so in essence, every sports organization needs to have a custom strategy that addresses its specific needs.
                  4. Fans have different reasons for supporting different clubs, so copying someone else’s strategy might negatively affect your fan engagement if your two clubs’ fans have different motivations.
                  5. 
                     
                  
                  

                  So, in a nutshell, what we are saying is that smaller clubs should not just copy the strategies of bigger clubs. Nor should younger and less established sports organizations try to copy the strategies of older more established organizations. Women’s clubs should most definitely not just copy and paste men’s clubs' strategies.

                  
                  

                  But what should all these sports organizations do instead of merely copying each other’s marketing strategies?

                  
                  

                  
                  

                  
                  

                  All sports organizations should use data to power their marketing strategies. This might sound like a cumbersome process, but you too can get started today. You can start on your data collection journey.

                  We have written a very detailed blog post on data collection which covers topics such as:

                  
                  

                  • Why you should be collecting data
                  • Obstacles to data collection
                  • The benefits of collecting data
                  • Why a sports CDP is the best tool to use to collect data
                  • How to get started
                  • 
                    
                  
                  

                  Make sure you read that, bookmark it and share it with your time and use it as a first step on your journey to having powerful and efficient strategies powered by real up-to-date data. And if you have missed out on our strategy series, listen to episodes 20 and 21 to catch up.

                  ]]>f2d84366-9538-4a55-8b4d-adeeb418544bTue, 07 Jun 2022 03:00:00 +010005:24falsefull1231231Excerpt: ...is copying another organization’s strategy as good of an idea as some people often think? Well, In the words of Aristotle, the human being is “the most imitative creature in the world, and learns at first by imitation”. And this is crucial because “it allows us to learn new things quickly and efficiently by watching those around us” (May Institute). So naturally, even in sports, we look to those who have years of success under their belts and try to replicate their recipe for success. There is nothing inherently wrong with taking inspiration from someone else, this includes when you are trying to come up with a strategy. In fact, this is one of the most natural processes ever. However, I would like to draw your attention to the, “at first” part of Aristotle’s quote on imitation - we learn at first by imitation. This part implies that imitation is only a short-term solution that can be used in the early stages of strategy development. The problem, however, arises when organizations try to copy each other and do exactly what the other is doing, simply because they see that it has worked for them. Not only that but using this as a long-term strategy as well. The main problem associated with this is: Unpredictable and limited effectiveness: Copying is always unpredictable and limited because, You do not have the full information on what led the organization you are taking inspiration from to decide to pursue that strategy in the first place, One size does not fit all, meaning, what works for another club might not necessarily work for yours No two organizations are the same so in essence, every sports organization needs to have a custom strategy that addresses its specific needs. Fans have different reasons for supporting different clubs, so copying someone else’s strategy might negatively affect your fan engagement if your two clubs’ fans have different motivations. So, in a nutshell, what we are saying is that smaller clubs should not just copy the strategies of bigger clubs. Nor should younger and less established sports organizations try to copy the strategies of older more established organizations. Women’s clubs should most definitely not just copy and paste men’s clubs' strategies. But what should all these sports organizations do instead of merely copying each other’s marketing strategies? All sports organizations should use data to power their marketing strategies. This might sound like a cumbersome process, but you too can get started today. You can start on your data collection journey. We have written a very https://www.datatalks.se/data-collection-why-you-need-a-cdp/ (detailed blog post on data collection) which covers topics such as: Why you should be collecting data Obstacles to data collection The benefits of collecting data Why a sports CDP is the best tool to use to collect data How to get started Make sure you read that, bookmark it and share it with your time and use it as a first step on your journey to having powerful and efficient strategies powered by real up-to-date data. And if you have missed out on our strategy series, listen to https://anchor.fm/data-talks-cdp/episodes/20-What-is-strategy-and-why-is-it-important-to-have-one-e1iktts/a-a7uleo4 (episodes 20) and https://anchor.fm/data-talks-cdp/episodes/21-Sports-CDP-Strategy-implementation-use-cases-e1il6qc/a-a7umbu7 (21) to catch up.Data Talks#22 In conversation with ... Fiona GreenWe sat down with the co-founder of Winners FDD - Fiona Green and discussed all things working data driven in the sports industry. So listen to this episode if you want to learn more about:
                  • Challenges and benefits of working data driven
                  • Implementing a successful data strategy
                  • Representation of women in sports and data industries
                  • Overcoming imposter syndrome 
                  
                  

                  
                  

                  ]]>We sat down with the co-founder of Winners FDD - Fiona Green and discussed all things working data driven in the sports industry. So listen to this episode if you want to learn more about:
                  • Challenges and benefits of working data driven
                  • Implementing a successful data strategy
                  • Representation of women in sports and data industries
                  • Overcoming imposter syndrome 
                  
                  

                  
                  

                  ]]>7eec3214-38c9-482a-8e84-06b168b975edTue, 31 May 2022 03:00:56 +010037:53falsefull1221221<p>We sat down with the co-founder of <a href="https://winnersfdd.com/" target="_blank">Winners FDD</a> - Fiona Green and discussed all things working data driven in the sports industry. So listen to this episode if you want to learn more about:</p> <ul> <li>Challenges and benefits of working data driven</li> <li>Implementing a successful data strategy</li> <li>Representation of women in sports and data industries</li> <li>Overcoming imposter syndrome&nbsp;</li> </ul> <p><br></p> Data Talks#21 Sports CDP Strategy implementation use casesExcerpt: we also want to give you something more concrete for you to refer to. So, we have listed a few resources below in the description box to help you with specific strategies. For example, a first party-data strategy - is for those who want to make collecting first-party data their priority. An omnichannel guide for those who want to give their supporters consistent and seamless experiences, both online and offline. We have also included Cult Branding’s overview of 52 Marketing strategies.

                  Going into specific use cases might help us all understand what a strategy looks like so why not dive right into that? We will underpin these use cases by using actual examples of what some of our customers were able to achieve by having a solid strategy. You can see these in more detail on our website www.datatalks.se.

                  Let’s first look at how AIK generated 6 figures during one marketing campaign - yes you heard right, 6 figures during one marketing campaign.

                  Every strategy begins with a goal so what was AIK’s goal? To get as many of their supporters as possible to buy a season ticket. What did they do?

                  1. They prioritized having a 360-degree view of each of their supporters by using a sports CDP.
                  2. And then they divided their supporters into three segments and began to send personalized emails to each supporter segment.
                  
                  

                  And what were the results? More than 600 000 Euros were generated from a campaign targeting only about 2% of their entire supporter database. And all of this was created in the space of 2 weeks.

                  Now let’s look at how Västerås IK took its digital marketing journey to the next level!

                  We have often spoken about the importance of working data-driven and going digital. One sports organization that took our advice in its stride is indeed Västerås IK. Their goal was to simply be more data-driven and digital. And what did they do? They integrated their ticketing and merchandise providers in their sports CDP to get a 360-degree view of their supporters. And what have been the results? Västerås IK now understands each of their supporters better and are in a great position to send out hyper-personalized messages to them in order to increase ticket and merchandise sales and increase fan engagement. All of this in 3 months

                  Last but not least, let’s look at how IFK Göteborg boosted their revenue on their Christmas campaign and Black Friday Campaign.

                  So what was their goal? IFK Göteborg wanted to increase their transactions and revenue for the Christmas and Black Friday periods. So what did they do? After successfully integrating their merchandise suppliers into the CDP, they created two target segments and send them personalized emails. And the results were a ten-fold and 13-fold increase in revenue from the Christmas and Black Friday campaigns, respectively.

                  It’s worth noting that all these three organizations use a sports CDP to power their strategies. Anything other than a CDP leaves too much room for error since the results of whatever you do cannot be forecasted before you embark on your goal neither can they be effectively measured, and/or monitor during and after your campaigns.

                  
                  

                  ]]>Excerpt: we also want to give you something more concrete for you to refer to. So, we have listed a few resources below in the description box to help you with specific strategies. For example, a first party-data strategy - is for those who want to make collecting first-party data their priority. An omnichannel guide for those who want to give their supporters consistent and seamless experiences, both online and offline. We have also included Cult Branding’s overview of 52 Marketing strategies.

                  Going into specific use cases might help us all understand what a strategy looks like so why not dive right into that? We will underpin these use cases by using actual examples of what some of our customers were able to achieve by having a solid strategy. You can see these in more detail on our website www.datatalks.se.

                  Let’s first look at how AIK generated 6 figures during one marketing campaign - yes you heard right, 6 figures during one marketing campaign.

                  Every strategy begins with a goal so what was AIK’s goal? To get as many of their supporters as possible to buy a season ticket. What did they do?

                  1. They prioritized having a 360-degree view of each of their supporters by using a sports CDP.
                  2. And then they divided their supporters into three segments and began to send personalized emails to each supporter segment.
                  
                  

                  And what were the results? More than 600 000 Euros were generated from a campaign targeting only about 2% of their entire supporter database. And all of this was created in the space of 2 weeks.

                  Now let’s look at how Västerås IK took its digital marketing journey to the next level!

                  We have often spoken about the importance of working data-driven and going digital. One sports organization that took our advice in its stride is indeed Västerås IK. Their goal was to simply be more data-driven and digital. And what did they do? They integrated their ticketing and merchandise providers in their sports CDP to get a 360-degree view of their supporters. And what have been the results? Västerås IK now understands each of their supporters better and are in a great position to send out hyper-personalized messages to them in order to increase ticket and merchandise sales and increase fan engagement. All of this in 3 months

                  Last but not least, let’s look at how IFK Göteborg boosted their revenue on their Christmas campaign and Black Friday Campaign.

                  So what was their goal? IFK Göteborg wanted to increase their transactions and revenue for the Christmas and Black Friday periods. So what did they do? After successfully integrating their merchandise suppliers into the CDP, they created two target segments and send them personalized emails. And the results were a ten-fold and 13-fold increase in revenue from the Christmas and Black Friday campaigns, respectively.

                  It’s worth noting that all these three organizations use a sports CDP to power their strategies. Anything other than a CDP leaves too much room for error since the results of whatever you do cannot be forecasted before you embark on your goal neither can they be effectively measured, and/or monitor during and after your campaigns.

                  
                  

                  ]]>c7861457-d1db-421c-b138-b5af768aa801Tue, 24 May 2022 03:00:15 +010006:09falsefull1211211<p><strong>Excerpt:</strong> we also want to give you something more concrete for you to refer to. So, we have listed a few resources below in the description box to help you with specific strategies. For example, a <a href="https://www.datatalks.se/first-party-data-strategy/" target="_blank">first party-data strategy</a> - is for those who want to make collecting first-party data their priority. An <a href="https://www.datatalks.se/ebooks/how-sports-organizations-can-go-omnichannel-the-ultimate-guide/" target="_blank">omnichannel guide</a> for those who want to give their supporters consistent and seamless experiences, both online and offline. We have also included Cult Branding’s overview of<a href="https://cultbranding.com/ceo/52-types-of-marketing-strategies/#:~:text=52%20Types%20of%20Marketing%20Strategies"><u> 52 Marketing strategies</u></a>.</p> <p>Going into specific use cases might help us all understand what a strategy looks like so why not dive right into that? We will underpin these use cases by using actual examples of what some of our customers were able to achieve by having a solid strategy. You can see these in more detail on our website <a href="http://www.datatalks.se/"><u>www.datatalks.se</u></a>.</p> <p>Let’s first look at how<strong> </strong><a href="https://www.datatalks.se/success-stories/" target="_blank"><strong>AIK generated 6 figures during one marketing campaign</strong></a> - yes you heard right, 6 figures during one marketing campaign.</p> <p>Every strategy begins with a goal so what was AIK’s goal? To get as many of their supporters as possible to buy a season ticket. What did they do?</p> <ol> <li>They prioritized having a 360-degree view of each of their supporters by using a sports CDP.</li> <li>And then they divided their supporters into three segments and began to send personalized emails to each supporter segment.</li> </ol> <p>And what were the results? More than 600 000 Euros were generated from a campaign targeting only about 2% of their entire supporter database. And all of this was created in the space of 2 weeks.</p> <p>Now let’s look at how <a href="https://www.datatalks.se/success-stories/" target="_blank"><strong>Västerås IK took its digital marketing journey to the next level</strong></a>!</p> <p>We have often spoken about the importance of working data-driven and going digital. One sports organization that took our advice in its stride is indeed Västerås IK. Their goal was to simply be more data-driven and digital. And what did they do? They integrated their ticketing and merchandise providers in their sports CDP to get a 360-degree view of their supporters. And what have been the results? Västerås IK now understands each of their supporters better and are in a great position to send out hyper-personalized messages to them in order to increase ticket and merchandise sales and increase fan engagement. All of this in 3 months</p> <p>Last but not least, let’s look at how <a href="https://www.datatalks.se/success-stories/" target="_blank"><strong>IFK Göteborg boosted their revenue on their Christmas campaign and Black Friday Campaign</strong></a><strong>.</strong></p> <p>So what was their goal? IFK Göteborg wanted to increase their transactions and revenue for the Christmas and Black Friday periods. So what did they do? After successfully integrating their merchandise suppliers into the CDP, they created two target segments and send them personalized emails. And the results were a ten-fold and 13-fold increase in revenue from the Christmas and Black Friday campaigns, respectively.</p> <p>It’s worth noting that all these three organizations use a sports CDP to power their strategies. Anything other than a CDP leaves too much room for error since the results of whatever you do cannot be forecasted before you embark on your goal neither can they be effectively measured, and/or monitor during and after your campaigns.</p> <p><br></p> Data Talks#20 What is strategy and why is it important to have one?The word strategy is a commonly used among sports organization but this word is often misunderstood. So in today's episode we dig into the meaning of strategy and then discuss why it's important to have a strategy in place.
                  
                  Excerpt: 

                  So, what is strategy? The management study guide defines strategy as a “ A general direction set for the company, sports organization in our case, and its various components to achieve a desired state in the future.” Let’s break this down a little bit.

                  At its core, strategy simply means asking yourself what you want to achieve, when you want to achieve it and how you can achieve it. Let’s first look at the what  - what do you want to achieve. For most organizations the answer will be higher revenues, for example. But instead of leaving this “goal” vague like this, you want to get specific. For instance, an organization could say, we currently have a monthly recurring revenue of 200 000 and we would like to increase that to 300 000.

                  ]]>The word strategy is a commonly used among sports organization but this word is often misunderstood. So in today's episode we dig into the meaning of strategy and then discuss why it's important to have a strategy in place.
                  
                  Excerpt: 

                  So, what is strategy? The management study guide defines strategy as a “ A general direction set for the company, sports organization in our case, and its various components to achieve a desired state in the future.” Let’s break this down a little bit.

                  At its core, strategy simply means asking yourself what you want to achieve, when you want to achieve it and how you can achieve it. Let’s first look at the what  - what do you want to achieve. For most organizations the answer will be higher revenues, for example. But instead of leaving this “goal” vague like this, you want to get specific. For instance, an organization could say, we currently have a monthly recurring revenue of 200 000 and we would like to increase that to 300 000.

                  ]]>82dec008-5fb3-424c-af4b-17f0bd0df1ceTue, 17 May 2022 05:27:11 +010005:49falsefull1201201<p>The word&nbsp;strategy is a commonly used among sports organization but this word is often misunderstood. So in today's episode we dig into the meaning of strategy and then discuss why it's important to have a strategy in place.<br> <br> <strong>Excerpt:&nbsp;</strong></p> <p>So, what is strategy? The management study guide defines strategy as a “ A general direction set for the company, sports organization in our case, and its various components to achieve a desired state in the future.” Let’s break this down a little bit.</p> <p>At its core, strategy simply means asking yourself what you want to achieve, when you want to achieve it and how you can achieve it. Let’s first look at the what &nbsp;- what do you want to achieve. For most organizations the answer will be higher revenues, for example. But instead of leaving this “goal” vague like this, you want to get specific. For instance, an organization could say, we currently have a monthly recurring revenue of 200 000 and we would like to increase that to 300 000.</p> Data Talks#19 In Conversation with ... Arianna CriscioneFrom being a professional football player and goalkeeper for the likes of Kungsbacka DFF and Paris St-Germain to being a community manager, and a co-founder, to graduating from the Football Business Academy in Switzerland and transitioning to Sponsoring and women’s business development side of things at Paris St-Germain. And now being director of Women’s football at N3XT SPORTS - Arianna Criscione has contributed a great deal to the sports industry.
                  
                  We had the privilege of sitting down with Arianna and discussing women's football, changes in the industry, digitalization, and strategy, among other things. Listen to this episode to get practical advice on, not only how you can support women's football but also on what you can do to take your sports organization to the next level using strategy. N3XT Sports' report - Enabling women's football to disrupt the industry is also available to download.
                  
                  If you would like to connect with Arianna, you can do so here 
                  ]]>From being a professional football player and goalkeeper for the likes of Kungsbacka DFF and Paris St-Germain to being a community manager, and a co-founder, to graduating from the Football Business Academy in Switzerland and transitioning to Sponsoring and women’s business development side of things at Paris St-Germain. And now being director of Women’s football at N3XT SPORTS - Arianna Criscione has contributed a great deal to the sports industry.
                  
                  We had the privilege of sitting down with Arianna and discussing women's football, changes in the industry, digitalization, and strategy, among other things. Listen to this episode to get practical advice on, not only how you can support women's football but also on what you can do to take your sports organization to the next level using strategy. N3XT Sports' report - Enabling women's football to disrupt the industry is also available to download.
                  
                  If you would like to connect with Arianna, you can do so here 
                  ]]>73d1a176-535e-42f4-a41e-2f6dca53bfdaTue, 10 May 2022 03:00:02 +010032:39falsefull1191191<p>From being a professional football player and goalkeeper for the likes of Kungsbacka DFF and Paris St-Germain to being a community manager, and a co-founder, to graduating from the Football Business Academy in Switzerland and transitioning to Sponsoring and women’s business development side of things at Paris St-Germain. And now being director of Women’s football at N3XT SPORTS - Arianna Criscione has contributed a great deal to the sports industry. <br> <br> We had the privilege of sitting down with Arianna and discussing women's football, changes in the industry, digitalization, and strategy, among other things. Listen to this episode to get practical advice on, not only how you can support women's football but also on what you can do to take your sports organization to the next level using strategy. N3XT Sports' report - <a href="https://www.n3xtsports.com/enabling-womens-football-to-disrupt-the-industry-report/" target="_blank"><em><strong>Enabling women's football to disrupt the industry</strong></em></a><em><strong> </strong></em>is also available to download.<br> <br> If you would like to connect with Arianna, you can do so <a href="https://www.linkedin.com/in/arianna-criscione/" target="_blank"><strong>here&nbsp;</strong></a></p> Data Talks#18 The importance of collecting data with a sports CDPTranscript
                  
                  You often hear about collecting data but do you know what data you are meant to collect, why you are meant to collect it, where to collect it, and the best practices for collecting data? Today we are here to shed some much-needed light on all of this. 

                  First question: What is data? There are many different kinds of data one can collect but in today’s context, we are focusing on supporter data. Supporter data refers to information that relates to an identified or identifiable individual supporter.

                  Depending on where you get this data, it can either be classified as zero-party data, first-party, second-party or third party data. The difference in all of this is in who you collect this data from and how. For example, zero party data you get from direct interaction with a supporter for example. Think quizzes, surveys, and those sorts of interactions. First-party data gives you insights from the analytics and the web behavior of your supporters. Second-party data is another organization’s first-party data that they share with you. While third-party data is information collected by companies that don't have a direct relationship with supporters. First-party data is the data you should be aiming to collect.

                  Why should you collect supporter data in the first place?

                  Because then you can analyze this data and act on it. This is crucial for any organization, and sports organizations are not an exception. Collecting data allows you to work in a data-driven manner. This in turn helps you:

                  • Sell more tickets and merchandise by delivering hyper-personalized supporter experiences
                  • boost your sponsorship value by approaching sponsors which your supporters have a high affinity for
                  • Increase fan engagement and loyalty by delivering the right message to the right supporter at the right time and through the right Channel
                  • Basically, filling out the stadium at any given chance
                  
                  

                  
                  

                  ]]>Transcript
                  
                  You often hear about collecting data but do you know what data you are meant to collect, why you are meant to collect it, where to collect it, and the best practices for collecting data? Today we are here to shed some much-needed light on all of this. 

                  First question: What is data? There are many different kinds of data one can collect but in today’s context, we are focusing on supporter data. Supporter data refers to information that relates to an identified or identifiable individual supporter.

                  Depending on where you get this data, it can either be classified as zero-party data, first-party, second-party or third party data. The difference in all of this is in who you collect this data from and how. For example, zero party data you get from direct interaction with a supporter for example. Think quizzes, surveys, and those sorts of interactions. First-party data gives you insights from the analytics and the web behavior of your supporters. Second-party data is another organization’s first-party data that they share with you. While third-party data is information collected by companies that don't have a direct relationship with supporters. First-party data is the data you should be aiming to collect.

                  Why should you collect supporter data in the first place?

                  Because then you can analyze this data and act on it. This is crucial for any organization, and sports organizations are not an exception. Collecting data allows you to work in a data-driven manner. This in turn helps you:

                  • Sell more tickets and merchandise by delivering hyper-personalized supporter experiences
                  • boost your sponsorship value by approaching sponsors which your supporters have a high affinity for
                  • Increase fan engagement and loyalty by delivering the right message to the right supporter at the right time and through the right Channel
                  • Basically, filling out the stadium at any given chance
                  
                  

                  
                  

                  ]]>57637657-4ff4-439b-8ce4-0259e8c33ea1Tue, 03 May 2022 03:00:24 +010006:03falsefull1181181<p><strong>Transcript<br> <br> </strong>You often hear about collecting data but do you know what data you are meant to collect, why you are meant to collect it, where to collect it, and the best practices for collecting data? Today we are here to shed some much-needed light on all of this.&nbsp;</p> <p>First question: What is data? There are many different kinds of data one can collect but in today’s context, we are focusing on supporter data. Supporter data refers to information that relates to an identified or identifiable individual supporter.</p> <p>Depending on where you get this data, it can either be classified as zero-party data, first-party, second-party or third party data. The difference in all of this is in who you collect this data from and how. For example, zero party data you get from direct interaction with a supporter for example. Think quizzes, surveys, and those sorts of interactions. First-party data gives you insights from the analytics and the web behavior of your supporters. Second-party data is another organization’s first-party data that they share with you. While third-party data is information collected by companies that don't have a direct relationship with supporters. First-party data is the data you should be aiming to collect.</p> <p>Why should you collect supporter data in the first place?</p> <p>Because then you can analyze this data and act on it. This is crucial for any organization, and sports organizations are not an exception. Collecting data allows you to work in a data-driven manner. This in turn helps you:</p> <ul> <li>Sell more tickets and merchandise by delivering hyper-personalized supporter experiences</li> <li>boost your sponsorship value by approaching sponsors which your supporters have a high affinity for</li> <li>Increase fan engagement and loyalty by delivering the right message to the right supporter at the right time and through the right Channel</li> <li>Basically, filling out the stadium at any given chance</li> </ul> <p><br></p> Data Talks#17 How to maximize your marketing budget spend with a sports CDPIt might seem counterintuitive to invest in a sports CDP when you have a small marketing budget. The most natural thing would seem to be tightening up your belt. However, we actually would advise against that because that would do more harm to your sports organization than good. Instead, we advise you to invest in a sports CDP because it will help you:
                  1. Sell more tickets and merchandise
                  2. Attract sponsors
                  3. Increase fan engagement
                  4. Fill the stadium at every given opportunity
                  
                  

                  Learn how you can maximize your marketing budget spend with a sports CDP today.

                  ]]>It might seem counterintuitive to invest in a sports CDP when you have a small marketing budget. The most natural thing would seem to be tightening up your belt. However, we actually would advise against that because that would do more harm to your sports organization than good. Instead, we advise you to invest in a sports CDP because it will help you:
                  1. Sell more tickets and merchandise
                  2. Attract sponsors
                  3. Increase fan engagement
                  4. Fill the stadium at every given opportunity
                  
                  

                  Learn how you can maximize your marketing budget spend with a sports CDP today.

                  ]]>92d8a51e-04c9-4a0a-8681-35a987a65894Tue, 26 Apr 2022 03:00:00 +010005:21falsefull1171171<p>It might seem counterintuitive to invest in a sports CDP when you have a small marketing budget. The most natural thing would seem to be tightening up your belt. However, we actually would advise against that because that would do more harm to your sports organization than good. Instead, we advise you to invest in a sports CDP because it will help you:</p> <ol> <li>Sell more tickets and merchandise</li> <li>Attract sponsors</li> <li>Increase fan engagement</li> <li>Fill the stadium at every given opportunity</li> </ol> <p>Learn how you can maximize your marketing budget spend with a sports CDP today.</p> Data Talks#16 How to increase fan engagement with a sports CDPDid you know that fan engagement is much broader and more meaningful than just getting likes on your social media channels? That you can actually activate your fans so that they can create positive sentiment, thoughts, and connection with your sports organization on your behalf? Learn how you can increase fan engagement with a sports CDP. 
                  ]]>Did you know that fan engagement is much broader and more meaningful than just getting likes on your social media channels? That you can actually activate your fans so that they can create positive sentiment, thoughts, and connection with your sports organization on your behalf? Learn how you can increase fan engagement with a sports CDP. 
                  ]]>52ac62c4-ce9c-4652-99f8-16bb85174f6eTue, 19 Apr 2022 03:00:00 +010005:52falsefull1161161<p>Did you know that fan engagement is much broader and more meaningful than just getting likes on your social media channels? That you can actually activate your fans so that they can create positive sentiment, thoughts, and connection with your sports organization on your behalf? Learn how you can increase fan engagement with a sports CDP.&nbsp;</p> Data Talks#15 Sports marketing trends to follow todayThere are so many marketing trends out there and we know that it can be difficult to discern the facts from fakes. That's why we have been used our expertise in the field of sports marketing plus our experience in the industry and research to find bring you the five sports marketing trends you should follow today
                  ]]>There are so many marketing trends out there and we know that it can be difficult to discern the facts from fakes. That's why we have been used our expertise in the field of sports marketing plus our experience in the industry and research to find bring you the five sports marketing trends you should follow today
                  ]]>db8fd210-b4a1-4fd9-abb6-2abe2cdd4f11Tue, 12 Apr 2022 03:00:00 +010005:55falsefull1151151<p>There are so many marketing trends out there and we know that it can be difficult to discern the facts from fakes. That's why we have been used our expertise in the field of sports marketing plus our experience in the industry and research to find bring you the five sports marketing trends you should follow today</p> Data Talks#14 Opportunities available for women's sports todayThere are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking advantage of today.

                  Excerpt: "Women’s organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in should maximize their budgeting spend by helping them:

                  1. Build for long term sustainable growth
                  2. Increase ticket and merchandise sales
                  3. Fill the stadium at every given opportunity
                  4. Negotiate better sponsorship and partnership deals
                  5. Grow a following and increase fan engagement
                  6. Turn supporters into advocates"
                  
                  

                  Women in sports: beyond the hashtag - a Data Talks initiative which aims to help improve the visibility of women in sports.

                  Are you a woman in sports?

                  Or do you know a woman in sports?
                  
                  Then consider taking part in our initiative or sharing this initiative with a wonderful woman in sports that you may know.

                  ]]>There are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking advantage of today.

                  Excerpt: "Women’s organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in should maximize their budgeting spend by helping them:

                  1. Build for long term sustainable growth
                  2. Increase ticket and merchandise sales
                  3. Fill the stadium at every given opportunity
                  4. Negotiate better sponsorship and partnership deals
                  5. Grow a following and increase fan engagement
                  6. Turn supporters into advocates"
                  
                  

                  Women in sports: beyond the hashtag - a Data Talks initiative which aims to help improve the visibility of women in sports.

                  Are you a woman in sports?

                  Or do you know a woman in sports?
                  
                  Then consider taking part in our initiative or sharing this initiative with a wonderful woman in sports that you may know.

                  ]]>641c126b-8535-4b9f-8b57-9c66a203f9cbTue, 05 Apr 2022 03:00:00 +010005:57falsefull1141141<p>There are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking advantage of today.</p> <p><strong>Excerpt: "</strong>Women’s organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in should maximize their budgeting spend by helping them:</p> <ol> <li>Build for long term sustainable growth</li> <li>Increase ticket and merchandise sales</li> <li>Fill the stadium at every given opportunity</li> <li>Negotiate better sponsorship and partnership deals</li> <li>Grow a following and increase fan engagement</li> <li>Turn supporters into advocates"</li> </ol> <p><a href="https://www.datatalks.se/women-in-sports-beyond-the-hashtag/" target="_blank"><strong>Women in sports: beyond the hashtag</strong></a><strong> - </strong>a Data Talks initiative which aims to help improve the visibility of women in sports.</p> <p>Are you a woman in sports?</p> <p>Or do you know a woman in sports?<br> <br> Then consider taking part in our initiative or sharing this initiative with a wonderful woman in sports that you may know.</p> Data Talks#12 How to take your segmentation from basic to flawless with a sports CDPExcerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to:
                  1. Selling more tickets and merchandise
                  2. Increasing fan engagement
                  3. Filling up your stadium at every single game
                  4. Building high-value partnerships and sponsorship deals, amongst other things"
                  
                  

                  In this episode, we teach you how to take the guesswork out of your segmentation because less guessing equals more accuracy which equals better results. And at the end of the day, results are what matters!

                  ]]>Excerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to:
                  1. Selling more tickets and merchandise
                  2. Increasing fan engagement
                  3. Filling up your stadium at every single game
                  4. Building high-value partnerships and sponsorship deals, amongst other things"
                  
                  

                  In this episode, we teach you how to take the guesswork out of your segmentation because less guessing equals more accuracy which equals better results. And at the end of the day, results are what matters!

                  ]]>fd9c915b-5045-4bcc-b30c-e5cd75f624fcTue, 22 Mar 2022 04:00:00 +010000:33falsefull1121121<p><strong>Excerpt: </strong>"When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to:</p> <ol> <li>Selling more tickets and merchandise</li> <li>Increasing fan engagement</li> <li>Filling up your stadium at every single game</li> <li>Building high-value partnerships and sponsorship deals, amongst other things"</li> </ol> <p>In this episode, we teach you how to take the guesswork out of your segmentation because less guessing equals more accuracy which equals better results. And at the end of the day, results are what matters!</p> Data Talks#11 Why having a 360-degree supporter view matters4aaab2f6-e526-4578-bddc-b6390ceecb5bTue, 15 Mar 2022 04:00:00 +010005:10falsefull1111111Excerpt: "When you use a CDP and have a 360-degree view of your supporters, you can: Identify high-value supporters vs lower value supporters You can identify potential new supporters and supporters who are ready to jump ship You will get a clear picture of what your supporters, individually and collectively, like about your organization and what they do not like." Do you often hear about a "360-degree supporter view" and wonder what it is and why it matters? Well, in today's episode we answer both questions and more. You can visit our blog to read more on everything sports, data, sports data platforms, and sports marketing. Data Talks#10 #breakthebias: an international women's day special episodeHappy International Women's Day to all women!

                  We see you, we hear you and we celebrate you.

                  This year's women's day theme is #breakthebias

                  So in this episode, we talk a little bit about what that means for the sports industry. But we don't just stop there. We also look at three amazing sports organizations that have been working hard to propel women's sports forward. This is a topic that we are passionate about.
                  
                  Check out our women in sports initiative: Women in sports: Beyond the hashtag to see how you can get involved.

                  ]]>Happy International Women's Day to all women!

                  We see you, we hear you and we celebrate you.

                  This year's women's day theme is #breakthebias

                  So in this episode, we talk a little bit about what that means for the sports industry. But we don't just stop there. We also look at three amazing sports organizations that have been working hard to propel women's sports forward. This is a topic that we are passionate about.
                  
                  Check out our women in sports initiative: Women in sports: Beyond the hashtag to see how you can get involved.

                  ]]>a77f249c-45ee-438f-8797-fd84583e5ea7Tue, 08 Mar 2022 04:00:00 +010005:59falsefull1101101<p>Happy International Women's Day to all women!</p> <p>We see you, we hear you and we celebrate you.</p> <p>This year's women's day theme is #breakthebias</p> <p>So in this episode, we talk a little bit about what that means for the sports industry. But we don't just stop there. We also look at three amazing sports organizations that have been working hard to propel women's sports forward. This is a topic that we are passionate about.<br> <br> Check out our women in sports initiative: <a href="https://www.datatalks.se/women-in-sports/" target="_blank">Women in sports: Beyond the hashtag</a> to see how you can get involved.</p> Data Talks#9 The three biggest obstacles to women's sports"This episode does not aim to oversimply the complexity of the issues faced by women in sports and women’s sports organizations but rather aims to discuss the most pressing issues that we have identified. These issues are readily solvable, that’s why we chose to focus on them."
                  
                  We focus on:

                  Number 1: Lack of funding and support

                  Number 2: Limited media coverage

                  Number 3: Limited marketing spend
                  
                  Data Talks has recently launched the Women in Sports: Beyond the Hashtag initiative which aims to increase visibility for women in sports and women's sports organizations. Read more about it here to see how we can help you (if you are a woman in sports). Alternatively, you could read more to see what steps you can take to help support us and our initiative for women in sports.
                  
                  

                  ]]>"This episode does not aim to oversimply the complexity of the issues faced by women in sports and women’s sports organizations but rather aims to discuss the most pressing issues that we have identified. These issues are readily solvable, that’s why we chose to focus on them."
                  
                  We focus on:

                  Number 1: Lack of funding and support

                  Number 2: Limited media coverage

                  Number 3: Limited marketing spend
                  
                  Data Talks has recently launched the Women in Sports: Beyond the Hashtag initiative which aims to increase visibility for women in sports and women's sports organizations. Read more about it here to see how we can help you (if you are a woman in sports). Alternatively, you could read more to see what steps you can take to help support us and our initiative for women in sports.
                  
                  

                  ]]>ce841959-40a4-490e-8e8d-77dde66cbb6fTue, 01 Mar 2022 04:00:00 +010005:01falsefull19191<p>"This episode does not aim to oversimply the complexity of the issues faced by women in sports and women’s sports organizations but rather aims to discuss the most pressing issues that we have identified. These issues are readily solvable, that’s why we chose to focus on them."<br> <br> We focus on:</p> <p>Number 1: Lack of funding and support</p> <p>Number 2: Limited media coverage</p> <p>Number 3: Limited marketing spend<br> <br> Data Talks has recently launched the <a href="https://www.datatalks.se/women-in-sports-beyond-the-hashtag/" target="_blank"><strong>Women in Sports: Beyond the Hashtag</strong></a><strong> </strong>initiative which aims to increase visibility for women in sports and women's sports organizations. Read more about it here to see how we can help you (if you are a woman in sports). Alternatively, you could read more to see what steps you can take to help support us and our initiative for women in sports. <br> <br> </p> Data Talks#8 FAQ about a Customer Data Platform (Part 2) This is a continuation of the previous episode. We answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.
                  ]]>This is a continuation of the previous episode. We answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.
                  ]]>0dcb3e33-abbe-42c8-bf86-798c9e0d4132Tue, 22 Feb 2022 04:00:00 +010005:37falsefull18181<p>This is a continuation of the previous episode. We answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.</p> Data Talks#7 FAQ about a Customer Data Platform (Part 1)Today we answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.
                  ]]>Today we answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.
                  ]]>a57e1bcf-2098-4e91-bc59-2655a473242cTue, 15 Feb 2022 04:00:00 +010005:16falsefull17171<p>Today we answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.</p> Data Talks#6 How to get started with the Data Talks sports CDP todaySo we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable benefits you will reap from using a CDP. Now what? The next step is really to get started so you can see the benefit of this first hand. So listen to this episode to get actionable insight on how to get started with the Data Talks sports CDP today.
                  ]]>So we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable benefits you will reap from using a CDP. Now what? The next step is really to get started so you can see the benefit of this first hand. So listen to this episode to get actionable insight on how to get started with the Data Talks sports CDP today.
                  ]]>e1460c3d-b026-4ea6-9e36-9d89554ac648Tue, 08 Feb 2022 04:00:00 +010005:36falsefull16161<p>So we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable benefits you will reap from using a CDP. Now what? The next step is really to get started so you can see the benefit of this first hand. So listen to this episode to get actionable insight on how to get started with the Data Talks sports CDP today.</p> Data Talks#5 Invaluable CDP use cases for sports organizationsHow can you use a Customer Data Platform (CDP) to meet and exceed your departmental and organizational goals? Listen to today's episode to find out more on invaluable CDP use cases.
                  ]]>How can you use a Customer Data Platform (CDP) to meet and exceed your departmental and organizational goals? Listen to today's episode to find out more on invaluable CDP use cases.
                  ]]>5887b686-f843-405a-81a9-17cd8d046f11Tue, 01 Feb 2022 04:00:00 +010005:59falsefull15151<p>How can you use a Customer Data Platform (CDP) to meet and exceed your departmental and organizational goals? Listen to today's episode to find out more on invaluable CDP use cases.</p> Data Talks#3 This is why EVERY sports organization should be data-drivenThe only way sports organizations can navigate the challenges we discussed in Episode 1 while simultaneously leveraging the digital opportunities available, as discussed in Episode 2 is for them to be data-driven. Listen to today's podcast to find out more on why EVERY sports organization should be data-driven.
                  ]]>The only way sports organizations can navigate the challenges we discussed in Episode 1 while simultaneously leveraging the digital opportunities available, as discussed in Episode 2 is for them to be data-driven. Listen to today's podcast to find out more on why EVERY sports organization should be data-driven.
                  ]]>90061997-0c0b-48a4-99ed-ec5e1d465344Fri, 14 Jan 2022 13:23:59 +010005:30falsefull13131<p>The only way sports organizations can navigate the challenges we discussed in Episode 1 while simultaneously leveraging the digital opportunities available, as discussed in Episode 2 is for them to be data-driven. Listen to today's podcast to find out more on why EVERY sports organization should be data-driven.</p> Data Talks#1 Challenges sports organization are facing in today's hyper-digitalized environmentThe sports industry, just like many other industries, has been experiencing many changes due to rapid hyper-digitalization. Of course with this comes many challenges. Listen to this podcast to find out more about the challenges sports organizations are facing in today's hyper-digitalized environment.
                  ]]>The sports industry, just like many other industries, has been experiencing many changes due to rapid hyper-digitalization. Of course with this comes many challenges. Listen to this podcast to find out more about the challenges sports organizations are facing in today's hyper-digitalized environment.
                  ]]>18d02bd3-c513-404b-92b1-412944574c64Wed, 12 Jan 2022 13:15:35 +010005:10falsefull11111<p>The sports industry, just like many other industries, has been experiencing many changes due to rapid hyper-digitalization. Of course with this comes many challenges. Listen to this podcast to find out more about the challenges sports organizations are facing in today's hyper-digitalized environment.</p> Data Talks