Stock Shot Secrets

125. Stock Shot | Part 2

Fri, 21 Nov 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives deep into the art and science of creating a reliable stock shot for golfers of all levels. Drawing from listeners’ questions, Kyle shares expert insights on everything from tracking golf stats and understanding wind adjustments, to strategies for hitting longer drives and managing tricky lies on the course.

He pulls in real examples—including stories from playing at Sage Valley and advice learned from golf legends like Jack Nicklaus and Tiger Woods—to help you master practice routines, course management, club fitting, and more. Plus, Kyle answers live questions about swing mechanics, shallowing the club, generating spin, and how to build confidence through focused, structured practice. Whether you’re grinding through winter training or looking for keys to lower your scores next season, this episode is packed with actionable tips and encouragement. Grab your clubs, tune in, and let’s get you closer to that rock-solid stock shot!

00:00 "Focus on Strengths for Success"

05:56 "Distance Over Accuracy in Golf"

10:00 "Overcoming Golf Course Struggles"

11:13 Solo Golf for Growth

15:42 "Golf Swing Mechanics Explained"

19:21 "Golf Strategy: Where to Miss"

21:36 "Golf Swing Balance Explained"

27:18 "Golf App and Video Assessment"

28:30 "Golf Tips for Lower Stress"

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124. Stock Shot | Part 1

Fri, 14 Nov 2025 06:00:00 -0500

Welcome to Stock Shot Secrets! In this episode, Kyle Morris dives deep into the concept of developing a reliable "stock shot"—the kind of shot you can count on every time you step onto the course. Drawing fascinating comparisons between tour players and scratch golfers, Kyle breaks down the myths around “playing the golf course” and introduces listeners to the game-changing metric of strokes gained.

Through movie references like Moneyball and real-life anecdotes—whether it’s helping his dad, a 28 handicap, or revealing how course management transformed his own competitive play—Kyle uncovers the truth about what “good” actually means for golfers of every skill level. You’ll learn how expectations, emotional memories, and strategy all impact your game, and why sometimes, the smartest play isn’t chasing birdies but simply beating your own average.

Plus, get ready for practical tips, performance insights, and a new way of thinking that just might lift the weight off your shoulders and allow you to play with more freedom. Whether you're trying to outscore your buddies, compete in a tournament, or just break your personal best, this episode will give you a fresh perspective on how to shape your own Stock Shot Secrets.

00:00 "Golf Insights: Strokes Gained Explained"

05:45 "Better Golf: Small Strategic Wins"

07:02 "Play to Your Handicap"

10:43 "Emotion, Identity, and Golf Strategy"

15:56 "Rethinking Golf Strategy"

17:15 "Golf Scoring Strategy Explained"

22:56 "Optimizing Golf Shot Accuracy"

25:36 "The Think Box Explained"

28:42 "Play to Your Shot Pattern"

30:45 "Wind, Golf, and Strategy"

34:39 "Training Your Mental Golf Game"

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123. Checkpoints to Look at in Your Golf Swing: Part 2 | Face On

Fri, 19 Sep 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into Part 2 of our exploration on golf swing checkpoints, this time breaking down what to look for from the face-on view. Whether you're dedicated to perfecting your swing this off-season or just love understanding the science behind great ball striking, Kyle leaves no stone unturned. He demystifies golf swing myths, showcases key positions in the setup and backswing, and explains the critical concepts of weight transfer, lag, pivot, and impact—all supported by cutting-edge tools like Sportsbox AI and years of coaching experience. Kyle’s approachable, energetic style makes these technical ideas easy to follow, and he answers listener questions live to help you identify and overcome your own swing challenges. Grab a pen and paper, get ready for actionable tips, and discover the checkpoints that can help unleash your most reliable stock shot yet!

00:00 "Perfect Golf Swing Debate"

05:40 "Mastering the Golf Swing Guide"

11:19 "Interactive Q&A Instructions"

20:01 Golf Swing Alignment Technique

22:10 Golf Swing: Coil and Elasticity

28:50 "Backswing Basics Simplified"

34:15 Improve Swing: Focus on Mass

39:02 "Managing Energy and Motion in Lifts"

46:49 "Unlocking Your Full Potential"

50:27 Golf Swing Assessment Everywhere

57:33 Head-Still Techniques for Golfers

01:02:39 Improving Golf Swing Shallowing Technique

01:06:59 Body Mechanics Assessment for Golfers

01:14:36 Golf Improvement Coaching Journey

01:15:25 Mastering the Golf Swing

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122. Checkpoints to Look at in Your Golf Swing: Part 1 | Down the Line

Fri, 12 Sep 2025 06:00:00 -0500

Welcome back to another episode of Stock Shot Secrets! This is Kyle Morris, and today we're diving deep into one of the most crucial aspects of your game: understanding and analyzing the key checkpoints of a great golf swing—from the down-the-line perspective. In this episode, Kyle unpacks what separates consistent ball strikers from the rest, why relying on ball flight or feel alone can be misleading, and why video analysis is the ultimate judge when working on your swing.

You'll learn exactly where to position your hands, arms, and spine at address, how to capture your swing on video for the best feedback, and what to look for in each swing position—from setup, to the backswing, all the way through impact and follow-through. Kyle breaks down the techniques used by elite players like Rory McIlroy and Justin Rose, explaining the subtle similarities and the science behind their success.

If you’ve ever wondered how to make real, lasting improvements—rather than just being the “golf ball whacker guy” at the range—this episode is packed with practical advice and actionable tips. Get your notepad ready, grab your phone for some self-video, and join us as we decode golf’s most reliable stock shot secrets. Let’s get started!

00:00 Interactive Golf Swing Webinar

07:52 "Filming Golf Swings: Focus on Hands"

11:11 Mastering the Stock Golf Shot

18:23 "Golf Swing Angles Explained"

26:06 Golf Swing: Steep to Shallow Transition

27:27 "Max Velocity Through Club Pivot"

35:03 "Steep-Shallow-Steep Golf Swing Explained"

41:13 "Filming Golf Technique Improvements"

47:44 Golf Lessons: Confidence and Competence

51:29 Golf Swing Alignment Drill

56:01 Hip Rotation and Swing Assessment

59:51 Creating Golf Swing Lag Effectively

01:05:41 Golf Swing Assessment Offer

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121. Tour Proven Tactics w/ DECADE founder Scott Fawcett

Fri, 05 Sep 2025 06:00:00 -0500

On this episode of Stock Shot Secrets, host Kyle Morris welcomes Scott Fawcett, the mastermind behind the revolutionary Decade system, to dive deep into the world of tour-proven course management and mental strategy. Scott shares the story of how his background in mathematics and love for poker led him to develop Decade—a framework that breaks down the game into logical, unemotional decisions, making elite-level strategies accessible to every golfer.

Together, Kyle and Scott unpack the principles behind building a reliable “stock shot,” discuss the common pitfalls that sabotage good rounds, and explore the importance of understanding expectations, shot patterns, and discipline on the course. They also touch on the role emotions play in decision-making, how to practice putting for the biggest gains, and why present-focused thinking is the secret weapon of the game’s best minds.

Whether you’re an aspiring tour pro or a weekend golfer, this episode offers actionable insights, real-world anecdotes, and practical advice to help you manage your game, sharpen your mental edge, and ultimately shoot lower scores. If you’ve ever wondered how the pros think their way around the course—and how you can apply those tactics to your own game—you won’t want to miss this conversation.

00:00 "Poker Player Live Blogs Golf Journey"

05:14 "Unemotional Play Wins in Tournaments"

07:17 Golf Strategy Discussion with Instructor

10:40 "Stock Shots in Golf Strategy"

14:18 Optimizing Shot Accuracy Balance

16:59 "Mastering Lag Putting: Boring Success"

21:16 "Golf Strategy: Analyzing Hazards"

24:24 Mindset Over Mechanics

26:49 "Focus on Intentional Execution"

31:40 "Effective Putting Practice Strategies"

33:42 Training Young Talent in Golf

35:55 "Staying Present in Golf"

40:56 Golf Innovator, Not Instructor

42:31 "Smart Golf Improvement App"

44:52 "Scott's Strategic Revolution"

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120. The 6 Swing Lies Every Golfer Believes

Fri, 29 Aug 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into the six biggest swing lies that golfers everywhere mistakenly believe—myths that could be holding your game back more than you realize. Drawing on years of experience working with passionate amateurs and pros alike, Kyle unpacks the truth behind common advice like “keep your head down” and “don’t sway,” and explains why some of these age-old tips might actually be sabotaging your consistency. He also challenges the idea that it’s ever too late to change your swing and breaks down key stats that separate elite players from the rest of the pack. Whether you’re frustrated with chunked chips, lost swings, or you just want a more reliable stock shot, this episode is packed with the clarity and straight talk you’ve been waiting for. Get ready to rethink what you “know” about your swing—and finally, start building a golf game you can trust.

00:00 "Swaying in Golf: Myth vs. Reality"

05:02 "Driving's Crucial Role in Golf"

08:10 Consistent Rhythm, Not Perfect Swing

11:13 Effective Practice for Skill Development

13:56 Grip Pressure Consistency in Golf

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Inside The Room | For Golf Facility Owners: The Framework That Doubled Our Conversions

Fri, 22 Aug 2025 06:00:00 -0500

Welcome to another episode of Stock Shot Secrets! Today, host Kyle Morris dives deep into the proven business framework that helped transform his golf facility from a modest one-bay setup tucked inside a CrossFit gym into a 17,000 square foot, 12-bay powerhouse. If you’re a golf facility owner, business leader, or just someone looking to boost your sales conversions and client engagement, this episode is packed with real-world strategies you can use right away.

Kyle shares the exact step-by-step process—the "3-7-30 drill"—his team uses to turn leads into raving fans before they even walk through the door. You’ll learn how storytelling, structured indoctrination series, and consistent value delivery can pre-sell your clients and dramatically increase your conversion rate. Plus, Kyle reveals why overdelivering on content and trust-building is key for any business, not just golf.

Whether you’re hoping to scale your business or want to see behind the scenes of rapid facility growth, you’re in for an episode loaded with actionable tips and inside secrets. So grab a notepad—let’s tee off on the blueprint that could double your conversions!

00:00 "Enhancing Pre-Appointment Engagement"

05:52 "Stock Shot: Golfer's Success Vehicle"

08:52 Trust-Building for Client Conversion

11:09 "Scale Your Business Revenue"

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119. The 7 Habits of a Life Well Played: Kyle’s Code for Winning Without Regret

Fri, 15 Aug 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives deep into the habits and personal code that help him live — and play golf — without regrets. Inspired by a family dinner conversation about fears and life choices, Kyle unpacks the seven key principles that keep him grounded, motivated, and productive both on and off the course.

You’ll hear Kyle’s take on everything from making the most of your time, conquering procrastination, and simplifying life for greater impact, to compartmentalizing work and play, and staying true to the values that matter most. Whether you’re looking to elevate your golf game, bring more balance to your schedule, or just live with more intention, Kyle’s candid advice and stories offer practical strategies you can start using today.

Tune in for insights not just about mastering your stock shot, but about mastering the art of a life well played.

00:00 Living Without Regret Habits

03:11 "Industriousness and Downtime"

08:51 "Focus and Compartmentalize Tasks"

09:35 "Compartmentalized Schedule for Productivity"

13:56 Living Without Regrets

16:18 Embracing Life's Journey

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118. Dominant Eye, Dominant Game: How Your Vision Shapes Your Swing

Fri, 08 Aug 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris shines a spotlight on a rarely discussed—but hugely important—factor in your golf game: eye dominance. Most golfers never stop to think about whether they're right or left eye dominant, but as Kyle reveals, this simple detail can have a massive impact on your swing, your short game, and your putting.

Kyle breaks down what eye dominance is, helps you figure out which eye is dominant for you, and explains how this shapes everything from your aim off the tee to the way you chip and putt around the green. With real-world examples from tour pros like Jack Nicklaus and Rory McIlroy, you'll learn why right eye dominant players often struggle with aiming right and swinging steep, while left eye dominant golfers naturally swing more shallow. But that's not all—Kyle also makes the surprising case for why right eye dominance can actually be an asset in your short game.

Tune in to discover the subtle yet game-changing role your eyes play every time you step on the course. This episode is packed with actionable tips and fascinating insights you won’t hear anywhere else—so grab your clubs and let’s dive in!

00:00 "Eye Dominance and Golf Swing"

03:31 Right Eye Dominance in Golf Swings

08:20 Eye Dominance Influences Golf Swing

10:50 Eye Dominance and Golf Swing

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Inside The Room: Time To Help More People

Fri, 01 Aug 2025 06:00:00 -0500

Welcome back to Inside the Room! In this episode, host Kyle Morris pulls back the curtain on the strategies that propelled The Golf Room from a single Trackman bay tucked into the back of a CrossFit gym to a thriving 12-bay, 17,000 square foot facility. Wrapping up his six-part series on what he calls the “engagement flywheel,” Kyle dives deep into one of the cornerstones of any successful business: the LTV to CAC ratio—or, in plain English, how the lifetime value of a customer compares to the cost of acquiring them.

Kyle shares personal stories from his entrepreneurial journey, from humble beginnings dropping flyers in high-end restaurant bathrooms, to navigating the challenges of marketing, customer experience, and membership growth. He explains why simply selling lesson packages isn’t enough, and how focusing on the customer’s long-term journey unlocks both business expansion and better player results.

Whether you’re running a golf facility or dreaming about starting your own business, this episode is packed with practical advice on building scalable systems, maximizing your marketing budget, and creating more impact—for clients and your bottom line. Tune in as Kyle offers both inspiration and actionable guidance for anyone ready to take their venture to the next level.

00:00 "Customer Acquisition Strategy Missteps"

04:46 "Forever Golf Investment Strategy"

08:14 "Maximize Business Success Quickly"

10:00 "Expanding Impact and Growth"

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Inside The Room: No Push. No Progress. No Point.

Fri, 25 Jul 2025 06:00:00 -0500

On this episode of Inside The Room, host Kyle Morris takes us deep into stage five of what he calls the "engagement flywheel"—a crucial component for building a successful business. Drawing inspiration from his own journey, Kyle breaks down how the right blend of encouragement and strategic hiring can transform not just your team, but the entire customer experience. From the early days of a single Trackman Bay in the back of a CrossFit gym to running a thriving 17,000-square-foot golf training facility, Kyle shares the lessons he’s learned about enticing customers, engaging them, empowering and equipping them, and—most importantly—how encouraging both your employees and clients can supercharge growth. Whether you’re in the golf industry or any customer-driven business, this episode is packed with actionable insights on assembling and inspiring a team that delivers results, boosts lifetime customer value, and keeps your business moving forward.

00:00 "Encouraging: 5th Stage of Customer Journey"

04:51 "Training and Retaining Strategy"

07:13 "Encouragement Boosts Customer Retention"

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Inside The Room: If Your Customers Don’t Have This, They’ll Never Reach Their Goal

Fri, 18 Jul 2025 06:00:00 -0500

Welcome to another episode of Stock Shot Secrets! Today, host Kyle Morris takes us inside the remarkable journey of transforming a modest $42,000 single Trackman Bay in the back of a CrossFit gym into a 12-bay, 17,000 square foot golf training powerhouse. But this episode isn’t just about scaling facilities—it's about empowering your players and customers to truly reach their goals.

Kyle dives into the critical process of moving from enticing and engaging your customers to actually equipping them for success. He breaks down why many golf pros (and business owners across industries) fall short when they fail to provide clients with a systematic improvement plan, feedback tools, and accountability. Drawing parallels to driver’s ed, he reveals the importance of constant contact and clear progress markers, not just for golfers but for anyone striving for mastery.

This episode is packed with actionable insights on how to structure your programs, keep your clients motivated, and ensure they always know where they stand—even when you’re not by their side. Whether you’re a golf facility owner, a coach, or a business owner in any field, you’ll walk away with new strategies to help your clients reach their full potential.

Tune in and see why equipping your customers with the right resources is the game-changer that could take your business—and your clients’ results—to the next level.

00:00 "Transforming Assets to Expansive Facility"

05:55 Enhancing Engagement through Accountability

07:12 "Holistic Golf Training Insights"

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Inside the Room: The #1 Thing Your Customer Wants (Hint: It’s Not More Features)

Fri, 11 Jul 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets and another insightful episode of Inside the Room with Kyle Morris. Today, Kyle unpacks the single most important thing every business should be focused on—giving customers what they truly want: a clear, empowering plan. Drawing on his journey from operating a single Trackman Bay at the back of a gym to building a 12-bay, 17,000 square foot golf training facility, Kyle walks us through the third stage of his Engagement Flywheel: Empower. He explores the pivotal moment when businesses transform anxious, clueless clients into hopeful, goal-driven members of a purposeful journey. Using memorable stories—from Picasso’s napkin to the importance of having a roadmap up Mount Everest—Kyle reveals why creating a well-defined plan is at the heart of genuinely serving your customers and scaling your business. Whether you’re in golf, dentistry, finance, or beyond, this episode is packed with practical wisdom you can use to give your clients hope—and a pathway to success.

00:00 Empower Players, Provide Hope

03:31 "People Want a Clear Plan"

07:41 "Empowerment: Guiding Your Journey"

09:41 America's Largest Player Development Facility

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Inside the Room: How to Get Over 3000 Five Star Reviews

Fri, 04 Jul 2025 06:00:00 -0500

Welcome back to "Inside The Room" on Stock Shot Secrets! In this episode, host Kyle Morris dives into part two of his essential series on the engagement flywheel—a transformative framework for any business, but especially vital for indoor golf and greengrass facilities. Picking up from last episode’s focus on attracting new customers (enticing), Kyle now unpacks the art of turning interest into real connection through engagement.

From the moment a potential customer trades their contact info for valuable free content, to their very first phone call and even how they're greeted at the door, Kyle emphasizes that every touchpoint matters. He shares practical insights on why it’s crucial to train staff to over-deliver, make customers feel genuinely valued, and create an environment that delights the senses. Plus, he digs into how these steps don’t necessarily require more spending—just smarter, more intentional effort.

If you're ready to learn how mastering the engagement flywheel can elevate your business and pave the way toward raving five-star reviews, you won't want to miss this episode. Stay tuned for actionable strategies and real-world examples that can transform your customer journey—and your bottom line!

00:00 Direct Marketing Over Brand Marketing

03:49 "Crucial Role of Frontline Employees"

08:09 "Facility Impact on Customer Engagement"

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Inside The Room: How to Get Customers So Fast it Feels Unfair

Fri, 27 Jun 2025 06:00:00 -0500

Defining Your Ideal Customer - "Who is your who? Meaning who is the customer that you want to bring into your facility, into your practice, and into whatever business it is that you have?" - Kyle Morris

I pull back the curtain on how business owners, especially those in the golf industry, can attract a steady stream of clients fast, in a way that almost feels unfair.

Drawing from my journey founding The Golf Room, I share hard-earned lessons about moving beyond unpredictable word-of-mouth marketing and developing a systematic approach to getting new customers.

You’ll hear why identifying your ideal customer is crucial, how to pinpoint and solve their real problems, and why over-delivering value is the fastest way to earn trust. Plus, I unpack the “engagement flywheel,” a simple but powerful process to make sure your business always has a pool of eager, engaged leads.

Whether you’re running a golf facility or just want to master customer acquisition in any niche, this episode is jam-packed with actionable insights you won’t want to miss!

Key Moments

00:00 Identifying Your Target Customer

03:19 Enticing the Right Customer

06:58 Optimize Content Delivery Methods

10:48 "Building an Engagement Flywheel"

Here are the top 3 takeaways you can implement TODAY for your business (straight from my own trial and error in growing The Golf Room):

Identify Your Ideal Client & Their Pain - Get crystal clear on who you want to help, and what problem you’re uniquely equipped to solve. Don’t just cast a wide net—define your “John Smith” and focus your messaging there.
Overdeliver on Value to Build Trust - When you offer a solution (like a lead magnet), solve the problem completely, not halfway. Your prospect is bombarded with offers. If you truly help them, you instantly stand out and lay the foundation for trust.
Choose the Right Delivery Channel—And Keep it Simple - Meet your target audience where they are. LinkedIn for business pros, Instagram for a younger crowd—pick wisely and make your solutions easy to consume. Friction is the enemy of engagement.

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117. Make More Birdies

Fri, 20 Jun 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris talks about the art of making more birdies and lowering your scores on the golf course.

Kyle reveals why most mid to high handicap golfers play par 5s and short par 4s too conservatively, missing crucial opportunities to score. Drawing on player stats and his own insights from countless playing lessons, Kyle shares his golden rule for attacking the pin. And explains how picking and practicing your favorite yardage can transform your game.

Whether you’re looking to walk off the eighteenth green with a smile or finally say goodbye to those frustrating trunk slams, this episode is packed with simple, actionable decision-making tactics to help you shoot lower scores and enjoy more birdies in your next round.

00:00 Aggressive Play Boosts Birdie Count

03:03 "Golf Strategy: Maximize Birdie Opportunities"

06:12 "Finding Your Favorite Yardage"

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116. How to Chip Out of Your Mind

Fri, 13 Jun 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into the art and science of chipping—one of golf’s most essential skills for saving strokes around the green. Kyle breaks down a step-by-step practice plan to help you maximize your efficiency during limited short game sessions, moving beyond mindlessly “whacking balls” and towards focused improvement. From dialing in your setup and contact, to mastering trajectory, tempo, and evaluating lies, Kyle offers actionable drills and tips to elevate your up-and-down rate. Plus, he shares a high-stakes practice game designed to bring some pressure into your sessions and keep you accountable. Whether you’re squeezing in some short game work after a long day or looking to take your skills to the next level, this episode is packed with practical advice to help you chip out of your mind and score lower on the course.

00:00 Effective Chipping Practice Formula

03:15 "Ensuring Proper Golf Chipping Technique"

08:03 High-Pressure Short Game Practice

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115. Make More Putts

Fri, 06 Jun 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In today’s episode, host Kyle Morris turns the spotlight on putting—the overlooked skill that could make a real difference in your golf game. Most golfers spend too much time grinding away at the wrong parts of their practice routine, but Kyle is here to flip that script by sharing a step-by-step putting system you can actually use. From the importance of setup and stroke to creative drills for mastering speed and green reading, you’ll learn how to get the most out of every minute on the practice green. Whether you’re a seasoned player or just getting started, get ready to shake up your putting practice and start making more putts, consistently.

00:00 Effective Putting Practice Guide

06:14 "Mastering Speed and Green Reading"

07:49 Mastering Putting Accuracy

11:15 Stress-Testing Your Golf Skills

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114. How to Make Your Bad Days Not So Bad

Fri, 30 May 2025 06:00:00 -0500

Welcome back to Stock Shot Secrets! In this episode, host Kyle Morris dives into the mental side of golf, sharing one of the most powerful tools to help you bounce back from your not-so-great rounds: post-round journaling. Kyle breaks down the importance of reflecting on your play, realistically understanding what counts as a “good shot,” and setting the right expectations for your game. He explains how acknowledging both the highs and lows—and learning from your mistakes—can help you lengthen your emotional wick, build resilience, and prevent one bad hole from turning into a string of disasters. Plus, Kyle introduces his favorite “3-2-1” journaling framework to help you process your rounds more effectively, remember your best moments, and keep your golf game on track—even when things go sideways. Get ready to learn why keeping your expectations in check, venting your frustrations, and focusing on the right things not only helps you play better, but also makes your bad days on the course a lot less painful.

00:00 Journaling for Improved Golf Performance

05:34 Golf Expectations and Self-Perception

08:51 "Golf Improvement: 3-2-1 Method"

11:22 Emotional Resilience in Golf Pros

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Inside The Room: How Carson Stone Helped Build an Elite Golf Training Facility

Fri, 23 May 2025 06:00:00 -0500

Welcome back to another episode of Inside The Room on Stock Shot Secrets. Today, host Kyle Morris sits down with Carson Stone, the very first instructor he ever hired and a true OG of The Golf Room (TGR). In this candid conversation, Carson reflects on his journey from Lexington, Kentucky, through coaching at Harbour Town, learning from top instructors, launching his own golf academy, and even spending time as a premier club fitter at TaylorMade’s Kingdom. Together, Kyle and Carson dive into the lessons learned from building a thriving training facility, the evolution from teacher to coach, the art of club fitting, and the importance of continual learning and adaptation in golf instruction.

If you’ve ever wondered what goes on behind the scenes in creating elite golf development programs, how technology like TrackMan and gears shapes player improvement, or how two passionate coaches approach developing both junior players and adults, this episode is packed with firsthand insights, practical advice, and a dose of humor. Whether you’re a PGA professional, an aspiring instructor, or just looking for ways to get better at your own game, Carson’s unique perspective on player development, coaching philosophy, and the business of golf is sure to inspire. So grab your notepad and let’s get inside the room!

00:00 "Carson: TGR's First Instructor"

03:14 Falling in Love with Teaching

08:08 Influences on Golf Coaching Style

11:45 Organized Golf Coaching Blueprint

13:06 "Mastering Core Movement Principles"

18:08 Expanding Golf Driving Range Facilities

21:46 Junior Golf Coaching Journey

24:55 Key Golf Club Fitting Factors

27:50 Multifaceted Approach to Golf Analysis

28:52 Maximizing ROI Through Human Insight

34:19 "Achieve Greatness by Modeling Success"

36:17 Pelvis Motion in Golf Swings

38:37 "Shorten Backswing by Moving Early"

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113. How to Take a Swing Change to Competition

Fri, 16 May 2025 06:00:00 -0500

Welcome back to another episode of Stock Shot Secrets! In today’s show, host Kyle Morris dives headfirst into one of the greatest challenges facing golfers of all skill levels: how do you actually turn those new swing changes you’ve worked so hard to develop on the range into reliable performance on the golf course—especially when the pressure is on? Kyle shares a personal story about a rough round, breaking down his own process for identifying what went wrong and how he systematically works through a decision tree of fundamentals and mechanics to get back on track. You’ll hear about the step-by-step approach he uses—starting with diagnosing the issue, practicing with intent, testing changes on the course, and finally building confidence to trust new mechanics in real competition. If you’re tired of hitting it great on the range and struggling out on the course, stick around. This episode is packed with practical insights and a proven progression for making lasting changes that really show up when it counts. Let’s get into it!

00:00 "Mastering Golf's Reliable Stock Shot"

03:54 The Path to Better Golf

07:44 Building Trust in Golf Practice

10:50 Mastering Subconscious Golf Skills

Music from #Uppbeat (free for Creators!):

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License code: EGCL4LAT2URKBLYU

Inside The Room: The Single Most Important Metric to Transform Your Business

Fri, 09 May 2025 06:00:00 -0500

Welcome back to another episode of "Inside The Room" on Stock Shot Secrets! In this episode, host Kyle Morris reveals the single most important metric that can completely transform your business: LTV to CAC. Whether you’re a seasoned entrepreneur or just starting out, understanding the relationship between the Lifetime Value (LTV) of your customers and your Customer Acquisition Cost (CAC) is the key to building a scalable, profitable business.

Kyle takes us behind the scenes of his journey growing The Golf Room from a humble $42,000 facility in the back of a CrossFit gym to a sprawling 12-bay, 17,000 square foot operation. He shares real-world examples and actionable strategies for acquiring new customers, extending their value, and making smarter marketing investments—no more relying on hope and word-of-mouth alone.

Later, Kyle brings in Carson Stone, a former business owner and the first instructor he ever hired, for an honest conversation about the growing pains and lessons learned from applying (and sometimes overlooking) this critical metric. Together, they break down how LTV to CAC shapes everything from community sponsorships to customer engagement, and why mastering this ratio sets the foundation for predictable, sustainable growth.

If you’re ready to rethink how you market, sell, and scale your business, this episode is packed with insights that could change the way you operate forever. Let’s get inside the room!

00:00 "Maximizing Business Growth through LTV/CAC"

05:08 "Customer Engagement Flywheel Strategy"

06:40 Maximizing Business Profitability Strategies

10:03 "Investment and Profit Calculations"

14:37 "Discovering the Power of Landing Pages"

17:06 Word-of-Mouth vs. Growth Strategies

19:45 Conversion and Sales Calculation

24:42 Optimizing LTV to CAC Strategy

26:47 "Maximizing Email Engagement Strategy"

28:57 "Invitation to Golf Business Workshop"

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hartzmann/paradise-island

License code: EGCL4LAT2URKBLYU

112. Mike Bender

Fri, 02 May 2025 06:00:00 -0500

Welcome back to another episode of "Stock Shot Secrets," the podcast where we unravel the mysteries of the golf swing and share insider tips to elevate your game. I'm your host Kyle Morris, and today we're privileged to have golf extraordinaire Mike Bender sharing his profound insights into the realms of golf instruction.

In this episode, we start with Mike detailing the evolution of his career, hearkening back to his days under the tutelage of Ben Doyle in California. Doyle wasn't just any instructor; he was the maestro teaching renowned players like Bobby Clampett and was a major proponent of The Golfing Machine—a scientific approach to the golf swing that emphasizes the physics behind the sport.

As Mike moved across the country to Florida, the learning curve continued to ascend. There he shadowed David Ledbetter, absorbing the rich knowledge from coaching sessions that included several PGA tour players. Each of these experiences were pivotal in shaping the coach Mike Bender has become, an aspect that I, Kyle, could connect with given the influence of industry legends like Stan Utley, Pia Nielson, and Wynn Marriott on my own development.

But it's Mac O'Grady who emerges as the greatest of Mike's mentors, lauded for his ability to significantly advance the ambitions of many who sought his guidance. For Mike, O'Grady's teachings were the pinnacle of golfing instruction, crystallizing the foundations of his own philosophy.

During our heartfelt conversation, I express my deep admiration for Mike—how his knowledge and methodical approach have been instrumental in advancing golf. I reminisce on encountering the game-changing concept of a stock shot from Jack Nicklaus himself, a revelation that significantly shaped my game. Mike weighs in on this concept, emphasizing that since a perfectly straight ball is nearly impossible, players must craft a reliable swing shape—a personal stock shot.

Mike articulates the significance of being able to curve the ball consistently towards the target and the confidence that comes from effectively cutting the course in half. He shares anecdotal wisdom from his experience teaching a major champion, establishing that even the most celebrated players lean heavily on their trusted stock shot under pressure.

Our discussion takes a personal turn as Mike reflects on his early years, starting from the age of 12 when his father introduced him to golf. His collegiate triumphs only underscore his natural affinity for the sport, yet Mike confesses that during his early playing days, he prioritized scoring over technical analysis of his swing—a mindset that eventually changed as his career progressed.

Mike’s narrative further unwinds as he reveals his early trust in Mac O'Grady's advice, a trust that not only influenced his play but led him to caddying during a pivotal tournament, which Mac won. The conversation transitions effortlessly from the exertions of caddying to the nuances of coaching, underscoring Mike's unique perspective on players' decision-making on the course.

Diving into the teaching aspects, Mike pinpoints aim and transition as two principal challenges for amateur golfers. He stresses the need for proper alignment and engaging the right muscles, both topics that resonate with my own experiences. As we banter about teaching methods, Mike shares a tale of a student with sky-high expectations and the reality-check brochure he employs to educate his students about the dedication required for improvement.

The importance of feedback is highlighted as a cornerstone of both our teaching philosophies. Mike regales us with a story from his playing days, where negative feedback spurred him to invent new tools and techniques to refine his swing. These innovations catalyzed his progression from tour player to influential coach—a journey he equates to the partnership with his long-time student, Zach, tackling tournaments and majors together.

Our episode then gazes into the crystal ball to predict the future of golf and its coaching. We observe the athleticism burgeoning in players and appreciate the new training methodologies on the rise. Mike reiterates that while teaching principles remain steadfast, the golfing industry is ripe for better training environments and feedback mechanisms.

We draw parallels between learning to golf and my daughter's attempts at writing the letter "a"—an anecdote that showcases the necessity of feedback. Concluding the podcast, Mike reaffirms the value of feedback, both technological and otherwise, in sculpting not just a pretty swing but also the underlying 'feel' for the motions.

It was a riveting conversation, packed with anecdotes and lessons drawn from years of expertise on and off the green. As we bid farewell to Mike, we encourage listeners to check out his wealth of knowledge on his website and follow him on Instagram, and, if possible, to visit their practice facility in Orlando.

Thanks for tuning into "Stock Shot Secrets." We've distilled the essence of golf into pearls of wisdom, all thanks to the incredible Mike Bender. Remember, the secrets to a consistent and reliable game are within you, and with hard work and the right guidance, like that of Mike, the fairways of success await. Keep swinging and tune in next time for more secrets worth sharing.

00:00 Jack Nicklaus taught me important golf lesson.

03:45 Golfers aim for curved shots, build confidence.

07:57 Started playing golf after parents' divorce, California.

10:28 Focused on instinctive golfing, no prior instruction.

16:04 Reflecting on mentors, identifying key impactful experiences.

18:37 Golf lessons with David Ledbetter, video feedback.

21:00 Colleague praised golf swing transformation, memorable affirmation.

26:01 PGA Tour instructor discusses teaching challenges succinctly.

29:02 Value transition area of golf swing for consistency.

30:45 Reflecting on coaching and the future of golf.

34:26 Physics and technology challenge traditional teaching methods.

37:54 Encouraging amateur golfers to embrace helpful tools.

42:01 Discussing change in habits and its importance.

44:27 Encourage precision and use stencils for tracing.

46:48 Develop new motor program for effective performance.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hartzmann/paradise-island

License code: EGCL4LAT2URKBLYU

111. How To Get Out Of Your Own Way And Play Your Best: Part 2

Fri, 25 Apr 2025 06:00:00 -0500

Welcome back, golf enthusiasts, to another episode of Stock Shot Secrets with your host, Kyle Morris. In this continuation of our series, "How To Get Out Of Your Own Way And Play Your Best: Part 2," we're diving deep into the pivotal aspects that can elevate your golf game to the next level. Today, Kyle unpacks the significance of setting realistic expectations, the necessity of grounded practice, and the art of making solid contact with the golf ball before anything else.

We'll explore how managing emotions and maintaining professionalism on the course can transform your performance, coupled with Kyle's personal techniques for handling first-tee pressure. Learn about the importance of a good "think box" and "play box," and how expanding your skills while focusing on mental and emotional growth can set the stage for excellence.

Through personal anecdotes and actionable advice, Kyle emphasizes the value of being present, harnessing sensory feedback, and the critical role nutrition and energy levels play in sustained performance. We'll also delve into course management, mental states, and intention—highlighting tactics for slow play, pre-shot routines, and effective solo practice.

Join us as we advocate for a holistic approach to golf, showcasing how Kyle's experiences and insights can help you refine both your technical and strategic facets of the game. Plus, don't miss out on entering the Stock Shot Club for a personalized coaching experience and community support. It's time to get out of your own way and truly play your best. Let's tee off!

00:00 Identify negative self-talk, it affects memory.

06:36 Improve self-talk, expand skills, and perform.

09:02 Golf swing off due to timing and tension.

12:38 Golfer emphasizes the importance of varied practice.

16:49 Embrace guidance for personal and professional growth.

20:59 Build confidence and reach full potential with resources.

22:17 Prioritize well-being for ultimate potential success.

25:53 Improving performance requires routine, focus, and strategy.

30:18 Shorten hand length to adjust distance on green.

34:19 Mental and physical preparation before golf tournament.

38:16 Mental focus crucial for sports performance.

41:56 Free 7-day access to personalized stock shot guidance.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hartzmann/paradise-island

License code: EGCL4LAT2URKBLYU

110. How To Get Out Of Your Own Way And Play Your Best: Part 1

Fri, 18 Apr 2025 06:00:00 -0500

Welcome to another insightful episode of "Stock Shot Secrets"! I'm your host, Kyle Morris, and today we dive into an intriguing subject that could revolutionize your golf game. In this first part of our special series, "How To Get Out Of Your Own Way And Play Your Best," we explore why players often hit great shots on the range but falter on the course. We'll discuss the critical concept of timing, shared by every tour player, and why your balance, tempo, and tension awareness are fundamental to replicating consistent swings. Plus, we'll examine factors from stress to adrenaline that influence your performance throughout a round and how mastering your mental game can help you reach your full potential. Grab a notepad, because this is one episode you won't want to miss!

00:00 Golf webinar emphasizes importance of potential.

05:42 Golf pros swing times compared to amateurs.

06:57 Troy struggles with golf, shows swing differences.

11:29 Good timing crucial for sports performance and rhythm.

15:35 Mitch changes, understand why you're changing.

19:32 Indecisive swing causes bad shot, avoid tension.

22:50 Prioritize happiness, manage your goals and adrenaline.

26:12 Golf rounds are long, occupy your mind.

27:07 Cortisol affects golf performance, managing stress important.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hartzmann/paradise-island

License code: EGCL4LAT2URKBLYU

The Mindset of a Champion: Insights from Kyle Morris

Fri, 11 Apr 2025 06:00:00 -0500

In this episode of the Athlete's Edge Coaches Edition podcast, host Tony Everett speaks with Kyle Morris, the owner of The Golf Room, about his journey in professional golf and the importance of mental performance in sports. They discuss how golf serves as a conduit for teaching life skills to young athletes, the significance of identity in sports, and the role of coaches in fostering a positive mental environment. Kyle shares insights on how to help young athletes develop a strong mindset and the importance of understanding one's purpose in coaching. The conversation emphasizes the need for a holistic approach to athlete development, integrating skill training with mental performance.

The Golf Room is the nation's largest player development facility.

Kyle Morris emphasizes the holistic nature of golf training.

Mental performance is crucial for athletes to reach their potential.

Teaching young athletes life skills through sports is essential.

Identity in sports can impact performance and self-worth.

Coaches must understand their purpose to effectively guide athletes.

The mindset can dictate an athlete's performance level.

Young athletes need to learn to manage their self-talk.

Failure is a part of growth in sports and life.

The importance of being present and focused during performance.

Chapters