We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss:

• Why The Colin and Samir Show launched as a podcast first
• Why big YouTubers like Emma Chamberlain are shifting to podcasting
• What creators should take away from YouTube’s news that they’re leaning into podcasting
• What it takes to succeed as a podcaster on YouTube
• How to break through a performance plateau with your show

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:

• The problems with handling host-read ads manually
• How Gumball works for both podcasters and advertisers
• Which podcasts are a good fit for the Gumball marketplace
• Some of the new features the Gumball team is working on this year

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to:

• Plan a live Twitter Space to get the most people engaged
• Tap into Twitter’s discoverability features to get new people in your Space
• Interact with your audience in a Space
• Use the content afterwards

Shay also reveals:

• What kind of content works best on Twitter
• How to tie your podcast into Twitter’s superpower
• The keyword and topic trends that Twitter is seeing dominate the conversation in 2022

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best.

We cover:

• LinkedIn’s new podcast network, how it works, and why you might want to apply to join
• The specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast listeners
• Why LinkedIn Live has been Jessi’s “game changer” and how you can use it to build presence with your audience
• Why to position yourself as the brand on LinkedIn rather than your podcast
• Simple tips for highlighting your content to tap into LinkedIn’s SEO power
• The one call to action every podcaster should have on their personal profile 

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.

We cover:

• What content businesses can learn from software companies to help them thrive
• The difference between and audience and a community
• The surprising best time to start building a community around your podcast
• How podcasts with relatively small followings have been able to grow their revenue and profile through their community
• How to justify a much higher subscription price than you’re probably charging right now
• The 3 questions every successful community must be able to answer
• How current communities can tap into the coming web3 wave

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

Is the golden age of podcasting over? Warning! Pessimism ahead. 

We cover:

• What it means when tech platforms, like Apple and Spotify, enter the content game
• The misalignment with big tech that’s creating big stress for content creators
• The industry dynamics that Nick says make it hard for the long tail to thrive
• What public broadcasters and private tech companies could do to better support smaller podcasters
• Nick’s advice for succeeding as a podcaster… in 2027

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

We cover:

• Why it's a mistake to apply mass media dynamics to podcasting
• Where long tail podcasters have an advantage over the Top 100
• The top reason listeners get into podcasts
• The latests stats on people who support podcasts through donation or subscription
• How smart programmatic ads could change podcasting's long tail
• Where long-tail podcasters should focus their attention in the next 12 months

Get a full transcript of this interview at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews and subscriber-only content
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private networking community for podcasters just like you

Subscribe here for FREE.

Kyle walks us through how he and co-host Kim launched their reality TV podcast and quickly grew it, how they packaged and priced their plans, how they keep fans engaged, and why subscription income is hands-down Kyle’s favorite.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Subscription pricing expert Steven Forth reveals everything you need to know to set a podcast price that will have people clicking to subscribe. From understanding the value you deliver, to using market and competitor benchmarks to your advantage, you’ll learn the secrets of buyer psychology and how to put them to work for your show.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Hear how Terri and her co-host identified their ideal loyal listeners, collected their input, and folded that feedback back into the show. You’ll then learn how Terri has used the PHLIP method to land features in high-profile publications and collaborate with high-profile guests to continue their growth trajectory.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

How did Jay grow his podcast so quickly? Listen in as he shares a range of backstage tips, from harnessing the power of a good edit to how he landed Seth Godin as his guest for episode 1.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Saagar Enjeti is the co-host of a hit podcast and YouTube show called Breaking Points. Breaking Points launched a subscription program with Supercast this past summer that landed 10,000 paying subscribers in the first 48 hours alone.

Jason Sew Hoy is the CEO of Supercast. In this interview, Saagar and Jason do a deep dive into Breaking Points and their success , including how they built and structured their subscription program.

There are a lot of great takeaways in this case study including how to figure out the perks your audience wants, experimenting with content, how to market your subscription program, the dangers of overpromising and a whole lot more.

Get a full transcript of this interview on our website at https://www.supercast.com/podcast

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do.

"A lot of folks have advice for you and for the show that they would make, and you have to kind of make the show that you feel comfortable making. I don't think we've ever gotten bad advice, but I think we've gotten advice that wasn't right for us. And knowing how to tell the difference, especially when you read your own reviews, is very hard."

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

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For Angela, that means using a documented 172-step system, producing in parallel, and repurposing everything from backdrops to transcriptions.

After more than 1,200 episodes, the show is a well-oiled money-making machine. But more than that, it’s a huge marketing funnel for Angela’s core subscription business: a training program she sells for $65/month.

Whether you’re looking for ways to amp the production efficiency of your podcast, are wondering how to publish your show in multiple formats, or could use some tips on driving people to paid subscriptions, you’ll find something to help you in this jam-packed episode.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

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Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn’t just smart—it’s crucial to your sustained success.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Starting with a podcast, Dave’s DGMG community now includes an active Facebook group, a content-packed “university,” and an industry job board.

In this rapid-fire conversation with host Jason Sew Hoy, Dave unpacks:

• How audience feedback shows you the way
• The value of low-fi content
• Using a podcast at the top of your marketing funnel
• Why podcasting is only part one of audio, and what’s coming next
• How focusing on one door sent his subscriptions through the roof
• And more

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

But podcast veteran Espree Devora is here to share why those things work. 

Along the way, we explore podcast SEO, Twitter hacks, mental versus physical subscription, and so much more. You don’t want to miss this episode.

Espree Devora is the founder and long-time host of two podcasts: WeAreLATech and the Women in Tech show, which was named a Harper’s Bazaar Top 10 podcast in 2019. 

Over the years, Espree has produced and published over 1,000 podcast episodes and as if that wasn’t enough to keep her busy, she’s also a prolific writer, speaker, YouTuber, and consultant on podcasting and the podcast industry.

Join us as we deep dive into all the ways you might not have thought you could grow your show.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

Become a Supercasters Premium subscriber to unlock even more great podcaster resources:

• Extended interviews for every Supercasters episode
• Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast
• A private peer networking community for podcasters just like you

Subscribe here for FREE.

She is also the Daytime Emmy Award-winning science correspondent for CBS’s "The Henry Ford's Innovation Nation with Mo Rocca,” and host of “Did I Mention Invention?” on the CW.

Reaching 50 million downloads on Ologies, we reached out to talk about:

• Building a  science podcast with the audience, and how they get involved
• Turning scientists into rockstars and tackling anti-science sentiment
• Misconceptions about scientists and the adventures they have
• Why Alie recommends starting a paid membership from the beginning
• Smart ways to involve the audience so they go from passive listeners to fully invested (and paying) subscribers!

Enjoy!

Timestamps

• 2:16 Describing Ologies to the high school teacher
• 3:57 Starting Ologies independent from networks
• 5:17 Ology's listening stats
• 6:19 Ology listeners choose to have fun and do some lifelong learning
• 6:46 "There is science in everything"
• 7:52 How Alie Ward sustains the show through paid membership and ads
• 9:47 Choosing where the money goes, and the art of giving back
• 11:06 Who are the listeners? Alie Ward describes the Ologites
• 13:05 Turning scientists into rockstars and the battle against anti-science sentiment
• 16:02 Scientists have adventures, and the academic ivory tower
• 17:01 Building the podcast with the audience: How Alie Ward started Ologies
• 19:07 You don't have to build your show alone
• 21:30 People who will support you will support you from the start
• 23:11 What are you giving to your supporters for $5 a month?
• 24:02 What Alie would do differently with paid memberships
• 25:41 What's next for Ologies

Join us in the FREE Supercast premium feed and you get to hear Alie talk about:

• The power of establishing a strong relationship with the listener from the very beginning
• The fear of throwing all of ourselves into our passions
• Taking risks, and getting permission as a creator

Sign up here: premium.supercast.com

Links

• Ologies Website
• Twitter
• Ologies Instagram

Main Points:

• Building a high quality podcast from the first episode
• How Darknet Diaries grew to $15,000 a month in paid memberships
• Getting podcast mentors through cold email
• What podcasters get wrong when asking for money from their listeners

Enjoy!

Join us in the FREE Supercast premium feed and you get to hear Jack talk about:

• 0:37 Would Jack ever join a network? Darknet Diaries' 2020 marketing plan
• 2:42 Why promo swaps are effective at growing podcasts
• 4:12 Winning awards and other marketing experiments
• 4:58 Leverage and getting featured in Apple podcasts
• 6:37 You don't need a large audience to start monetizing
• 8:42 If you want to start monetizing your show...
• 9:43 Price tiers, and why the $1 tier doesn't work well
• 10:59 Paid podcast marketing did not work well, here's why

Sign up here: premium.supercast.com

Timestamps

• 1:32 True crime meets cybercrime: What is Darknet Diaries?
• 2:23 Mixing podcasting and 10+ years in IT Security
• 4:06 From side project to going full-time
• 5:58 High quality standards from the very beginning
• 7:00 Growing Darknet Diaries from the start through blogging and Twitter
• 8:46 Jack Rhysider's mentors for Darknet Diaries
• 11:16 How Email led to Darknet Diaries' podcast growth
• 13:05 Pulling a Darknet Diaries story together through alerts
• 14:54 Describing the listener, and the Discovery Channel
• 17:51 Monetizing a podcast through Patreon and ads
• 20:20 Data-driven monetization and offering value to listeners
• 23:11 Go to the listeners, don't bring them to you
• 24:53 $15,000 a month in memberships and revenue transparency
• 27:23 What podcasters get wrong when asking for money
• 28:25 Sharing podcast stats and findings through lime.link
• 30:20 Megaphone.fm podcasts showing up on blocklists
• 34:00 The future of privacy in podcasting
• 35:23 What Jack Rhysider would do if he started all over again
• 36:17 The evolution of the Darknet Diaries team

Links

• Darknet Diaries Website
• Darknet Diaries Stats
• Jack Rhysider's Twitter
• Darknet Diaries Twitter

On episode #5 of Supercasters, we spoke to Radiolab co-founder Mikel Ellcessor. It was chocked full of goodness for everyone who’s growing a paid membership plan. Well... a few weeks later, Mikel reached out to say he couldn’t stop thinking about Supercast-- and now he’s joined the team as Partnerships Lead! 

Today, Mikel and Jason Sew Hoy, Co-Founder of Supercast, talk about how it all went down, how to shape the right paid model in 2021, and Mikel's view on the two key things you need to get started with paid memberships.

Timestamps

• 1:37 Building the support role for creative people
• 2:57 The sense of mission before publishing a podcast
• 4:00 What Mikel learned about monetization at WNYC Studios and the two key things you need to start paid memberships

Sign up to the premium feed (premium.supercast.com) and get access to the rest of the conversation below:

• 6:06 Paid podcasting works for many different industries and creators
• 7:15 What Supercast provides behind the scenes
• 8:38 2021 is the time to get the paid membership program up and running
• 9:58 A Thousand True Fans and how you can get that through podcasting
• 11:00 The internet was full of advertisements in the nineties
• 12:21 Getting memberships going for a diverse range of voices
• 14:11 The open ecosystem and paid podcast communities

Links

• Supercast
• Reach out to Mikel
• Reach out to Jason

Now he’s the Program Director for the On Deck Podcaster Fellowship: an 8-week remote program for podcasters who want to grow their audience and build lasting relationships. They combine a world-class curriculum, amazing mentors (like Harry Stebbings, Anthony Pompliano, Laura Shin) and an incredible community to help you find traction online.

We are proud to announce that Supercast is the founding monetization partner for the first cohort of podcasters going through this program!

Apply to the On Deck Podcaster Fellowship (applications close Jan 17th)

Main points:

• How the On Deck Podcaster Fellowship helps you become a more effective podcaster with world-class mentors, a support network and more
• How Sachit grew Andrew Warner’s sponsorship revenue by 4x by ditching CPMs
• Why sponsorships are NOT always the best way to monetize
• Do you want 1 customer paying $100,000 or 1000 customers paying $100/year? 
• Talk to your audience to understand what they want and the value you can offer
• Using paid ads to market your podcast: What should you know?

Enjoy!

Timestamps

• 1:44 How On Deck started
• 4:53 The power of community: On Deck's Directory
• 5:44 Training the next generation of podcasting talent: The Podcaster Fellowship
• 7:17 How Sachit Gupta got into podcasting with Andrew Warner of Mixergy
• 9:15 Podcast advertising doesn't make sense
• 10:11 Growing revenue by 4x on a value basis
• 12:57 Most podcasters don't know who will sponsor them next week
• 15:18 Sponsorships aren't the best way to monetize
• 16:11 What price point do you want to be at? 
• 20:21 You can choose multiple price points
• 21:45 The creative journey is a slow climb
• 22:28 Talk to a niche audience first before broadening
• 24:45 How to use paid ads to market your podcast
• 28:43 Higher price points mean more handholding for customers
• 30:48 Retaining paid subscribers, and the single-digit growth of Supercast customers
• 33:11 Signing up to a premium feed is fast!
• 34:12 Sachit is excited about the proliferation of audio
• 36:22 What you can expect from the Podcast Fellowship
• 37:35 Who should join the Fellowship?

Links

• On Deck Podcaster Fellowship (applications close Jan 17th)
• Sachit Gupta's Twitter
• Sachit's Email

A lot of people say they have writer's block, but not many people say they have talker's block. - Seth Godin

Matt Staudt is the President of Jamstreet Media, a premium podcast production company based in LA that creates original podcasts for brands and the entertainment industry. With previous experience as a Morning Show radio host to the Founding Director of Content at Stitcher and launching 300+ podcasts at iHeartRadio, Matty's a true pioneer in the podcasting industry, as well as being a passionate teacher. He created the nation's first university-level podcasting department for the Academy of Art University in San Francisco. 

Whether it's developing original shows, coaching talent, or planning podcast strategy for hundreds of shows at once, Matty's a wealth of experience. 

We talked about:

• Growing a podcast on a scrappy budget: what are the key levers?
• Podcast mission statements and why you might fail without one
• The Matty Staudt Formula for a successful podcast using the 3 E’s
• Why niche podcasts are more powerful than celebrity shows

Enjoy!

In the premium episode, we do a real life coaching session and get in the hot seat as Matt critiques our own show Supercasters. Don’t miss the teardown! Listen by subscribing to the Supercasters premium feed.

Timestamps

• 1:38 Matt's obsession with radio and swearing on air
• 3:29 Joining Stitcher leading content
• 5:57 The genres that were doing well in podcasting during Stitcher's start
• 7:41 "I could do whatever I wanted with podcasts" Matt's role at Stitcher
• 9:02 Speaking radio and podcasting, and the limits of radio
• 10:35 The potential of radio talent in podcasting
• 12:03 Starting up Jamstreet Media
• 14:22 Meeting Joe Pistone, Vanessa Mdee and other amazing hosts
• 17:40 What Matt is looking for in a successful podcast
• 20:20 Always start with a mission statement
• 21:42 The key levers to growing a podcast
• 23:34 How Jamstreet Media taps into communities and community owners
• 25:36 Celebrity podcasts won't last long
• 27:49 The power of local niche podcasts
• 28:45 Covering diverse and local voices
• 32:02 The future of podcast monetization according to Matt Staudt

Links

• Jamstreet Media Website
• Matt’s Twitter
• Jamstreet Media Facebook Page

Jamstreet Media Instagram

Oliver has built this tool to help many podcasters promote their podcasts through video, and grow their listenership. This is an important episode if you are serious about growing your show and want to up your marketing game.

Major points

• Why audiograms are effective for podcasts, and how you can grow your show by 2x-20x
• The best places to use audiograms for your podcast
• 3 levels of podcast marketing with a budget

In the premium episode, Oliver shares what podcasters should do for the first time with video and more. Sign up for FREE here: premium.supercast.com

Timestamps (+23s)

• 1:58 Oliver's musician background and diving into entrepreneurship
• 3:53 The birth of Headliner, the prototype and helping customers
• 7:36 Finding the first few Headliner customers
• 9:39 "We didn't charge for the first year"
• 11:26 Podcast signups ever since COVID hit
• 12:54 How Headliner works
• 14:44 The best platforms to use audiograms
• 16:03 The three levels of podcast marketing with a budget
• 20:28 Podcasters growth from 2x-20x
• 22:13 The Future of Headliner
• 23:53 Oliver's thoughts on using video for podcasting

Links

• Headliner App
• Oliver's LinkedIn

As a veteran podcaster with over 2000 episodes recorded, he is the host of the Leveling Up podcast, interviewing entrepreneurs and savvy marketers, as well as co-host of the daily podcast Marketing School: Sharing unconventional marketing wisdom with fellow marketing guru, Neil Patel. Starting off Leveling Up with 9 downloads a day for the first year to 30, and now 100k downloads per month, Eric knows perseverance like no other, going through a harsh podcasting journey to get to where he is now.

Major points:

• Eric's strategies for growth hacking, marketing and repurposing your podcasts
• What Single Grain did to land a $800,000/year deal for the daily show Marketing School
• How to leverage relationships from your podcast to become leads for your business and build a community around your brand

In the FREE bonus episode, Eric talks about the power of one-person media companies, building a community through online events and how a podcast benefits from keyword ranking. Just sign up to the premium feed on Supercast by going here!

Enjoy!

If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

• Follow Supercast: @supercast
• Follow Jason: @jsewhoy

Timestamps

• 2:35 Taking control of his career: How Eric Siu started in internet marketing
• 3:53 How Eric Siu saved Single Grain
• 5:31 "If I can save this company, I can do anything"
• 8:50 The Single Grain collection of different businesses
• 10:27 Starting the Leveling Up and Marketing School podcast with Neil Patel
• 12:48 Single Grain gets 15% of its clients from podcasting
• 13:55 How Eric helps his podcast guests and interviewing angles
• 15:23 Eric's podcast audience and the peer group
• 16:48 Alley-Ooping relationships and getting clients from your podcast
• 18:20 Eric Siu's growth hacks for marketing podcasts
• 20:45 Hacks can get you banned in podcasting
• 21:48 How Eric repurposes his podcasts
• 22:53 "SEO and content marketing is 50% of our customers"
• 24:35 $800,000 a year for Marketing School and other podcast income streams
• 26:57 If you want to monetize your show, find out what your audience needs
• 28:22 Gauge their interest level and looking at competitors

Links

• Single Grain Website
• Single Grain Facebook
• Eric Siu's YouTube
• Single Grain's Twitter
• Single Grain's Instagram

As Co-Founder of the critically acclaimed Radiolab podcast, a two-time Peabody award winner that focuses on the investigation of big ideas told through sounds and stories, he was in charge of monetization and helped raise over $6M direct from listeners.

He now helps teams build their content, communication and monetization strategies through his company Limina House. He can be found on Twitter @mikelellcessor.

We talked about:

• The difficulty of attracting advertisers for creators
• The birth of Radiolab, the critically acclaimed podcast
• Why the future is paying for podcasts according to Mikel
• Tips to raise money through fundraising, events and more from Radiolab
• Radiolab's tribe and the power of a podcast community

Subscribe to our FREE premium feed to hear bonus content instantly, including Mikel talking specifics about raising $6 million from listeners, how to figure out what they want and how to create a compelling ask.

Enjoy!

Timestamps

• 2:00 Into the world of radio from 14 years old: Mikel's background
• 4:45 The slow uptake of radio to podcasting
• 7:10 Creators find it difficult to attract advertising
• 8:41 How Radiolab started post 9/11
• 12:46 Radiolab's slow, organic growth
• 14:21 Finding your true self through podcasting
• 17:17 Being in the lives of incredibly talented people and how to share that excitement
• 20:12 The future is paying for podcasts, Mikel Ellcessor explains why
• 22:57 Be clear and specific about what you're fundraising for
• 27:21 Interrogate your own relationship with money
• 29:38 Don't waste your listener's time
• 31:23 The reason why people give you money
• 36:16 Trying out events to monetize Radiolab
• 38:06 Radiolab's tribe and the power of a podcast community

Link

• Mikel Ellcessor's Twitter
• Limina House Website
• Radiolab

Launched in 2006 Scott's show Daily Boost has received over 47 million total downloads. His paid product, Daily Boost Premium, provides even more value for his most engaged listeners.

We talked about:

• Converting free listeners to paid members through special offers
• Marketing funnels to drive listeners into an email list
• Getting $88,000 in 20 minutes
• How Scott grew to 47 million total downloads in his podcast

Enjoy!

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Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

For this episode, the AMA in Supercasters Premium focuses on Scott's tips on retaining paid customers, the Skyscraper technique for podcasters, and podcast SEO.

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If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

Follow Supercast: @supercast

Follow Jason: @jsewhoy

Timestamps

• 1:46 How Scott Smith went from freelance to podcasting
• 3:40 Getting listeners in 2005
• 5:55 Jumping from broadcast to podcast, and personality
• 8:00 Going deep: Scott's membership site
• 9:28 Launching in 2006, and the terminal diagnosis
• 11:08 The motivation to start again
• 13:34 Podcasts are intimate and about the listener
• 14:52 "If you're gonna overtake the island, burn the ship"
• 17:34 Growing memberships: you don't need a ton of listeners to make money
• 19:31 How to get people to pay you through special offers
• 21:45 The psychology behind a product vs. membership
• 23:23 Cancel rate vs. sales rate for memberships
• 24:32 Learning Scott's marketing funnels for his podcast
• 28:11 Driving 1800 opt ins a month through other parts of the funnel
• 29:44 Advanced segmenting and other techniques
• 32:57 The evolution of Scott Smith's products through themes
• 35:41 Getting $88,000 in 20 minutes
• 38:21 Planning out 10,000 episodes' worth of content
• 41:43 Reacting to audience rotation
• 42:56 Building automations as a solo podcaster
• 45:12 How Supercast helps with Scott Smith's membership program
• 46:54 If Scott were to start over

Links

• Motivation to Move

The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com.

Throughout this podcast, we talked about:

• Crowdfunding and how it grows the Canadaland podcast network
• Relationship dynamics between journalists and their audiences
• Pitching new shows and documentaries through membership

Enjoy!

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Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

For this episode, the AMA in Supercasters Premium focuses on Canadaland’s crowdfunding month, a big annual revenue driver, reducing churn for memberships and tackling controversial stories. 

---

If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

Follow Supercast: @supercast

Follow Jason: @jsewhoy

Timestamps

• 4:58 The birth of Canadaland and addressing media criticism
• 7:04 What was wrong with the Canadian media
• 8:21 Getting the first listeners and guests
• 9:26 The risk for journalists in Canada
• 12:09 Experimenting with video, reporting and storytelling
• 14:03 "The audience was so distant and represented by the most extreme people"
• 15:17 From free to paid: a deal with the audience
• 18:21 How partnering with the audience influences Canadaland's direction
• 20:25 "I don't agree with Jesse Brown, but I support Canadaland anyhow"
• 21:42 The truth is not always something you want to hear
• 22:45 Keeping a dialogue with the audience: how Jesse Brown does it
• 26:10 Thunder Bay: Launching new shows and documentaries
• 27:34 Pitching to the audience for money and support
• 31:05 Using Supercast to provide more for the audience
• 34:26 De-Jessefying Canadaland: Letting others take charge
• 37:51 Accepting investments, and the million-dollar Tiny Foundation investment
• 38:58 "They have no editorial influence or voting shares."

Premium Timestamps

• 43:03 How crowdfunding is a big driver of Canadaland's revenue growth
• 45:36 Total listens as a network and how crowdfunding helps that
• 49:08 Reducing churns for podcast memberships
• 50:59 Patreon's flaws and how Supercast helps Canadaland
• 53:05 Testing out more ideas for premium content
• 54:34 What drives Jesse Brown to tackle big and controversial stories

Links

• Canadaland
• Support Canadaland
• Jesse Brown's Twitter
• Check out the bonus AMA at our premium Supercast feed!

Credits

Supercasters is a Kelly&Kelly production. 

The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com.

David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.

We talked about:

• The impact of building an audience
• How David’s twitter account is more valuable than his college diploma
• The business school of the future
• How podcasts open David’s mind up to new ideas
• Creating a Personal Monopoly

Enjoy!

---

Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

For this episode, our bonus section includes David talking through his flywheel business model, which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.

---

If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

Follow Supercast: @supercast

Follow Jason: @jsewhoy

Timestamps

• 2:08 From television anchor to writer: David Perell's story
• 3:42 Writing is the new networking
• 6:07 Playing with and communicating interesting ideas
• 6:54 Starting the North Star Podcast
• 9:37 "My audience is the single most valuable thing in my life"
• 10:58 Download numbers are not the quality and size of your audience
• 12:14 The unlimited competition for somebody's attention online
• 14:47 Starting out on Twitter, and social media feeds
• 16:08 Twitter is a filter for people who resonate with you
• 17:07 Conversations tear down the mazes of our internal psychology
• 19:22 How podcasts open David's mind up to new ideas
• 20:57 Each medium has a bias
• 22:52 Why we should give lots of free stuff away
• 25:51 Personal Monopoly and intersecting ideas through writing
• 29:17 Testing business models and writing with passion
• 30:27 Being the center of attention paralyzes us
• 32:28 The power of writing pseudonymously
• 34:52 Audience building is a game of compounding
• 37:45 How David Perell became successful on Twitter
• 39:24 Focusing on email, podcasting is a black box
• 40:29 Podcasts are an opportunity for trust
• 42:51 Podcasts coincide the most with ordinary life
• 45:15 Building the business school of the future
• 46:46 Building audience-first products

Premium Timestamps

• 0:49 David Perell's Flywheel business model
• 3:22 The difference between open and closed social platforms
• 6:02 YouTube is the second largest search engine in the world
• 8:42 The book as a business card, and a subscription podcast
• 12:50 David Perell's tips on building your audience

Links

• David Perell's Website
• David's Twitter
• Write of...]]>In this episode, Co-Founder of Double Up and Supercast Aidan Hornsby interviews David Perell on building an audience through Twitter and the impact of writing online.

  David Perell is a prolific writer, investor, and founder of Write of Passage, an intensive online writing course to accelerate your career. As host of the North Star Podcast, he interviews successful people such as Neil deGrasse Tyson, Jason Fried, and Ryan Holiday on what drives them.

  We talked about:

  • The impact of building an audience
  • How David’s twitter account is more valuable than his college diploma
  • The business school of the future
  • How podcasts open David’s mind up to new ideas
  • Creating a Personal Monopoly
  
  

  Enjoy!

  ---

  Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

  For this episode, our bonus section includes David talking through his flywheel business model, which neatly illustrates how his writing, tweeting, podcasting, teaching, and investing all come together and build on each other for compounding effect.

  ---

  If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

  Follow Supercast: @supercast

  Follow Jason: @jsewhoy

  Timestamps

  • 2:08 From television anchor to writer: David Perell's story
  • 3:42 Writing is the new networking
  • 6:07 Playing with and communicating interesting ideas
  • 6:54 Starting the North Star Podcast
  • 9:37 "My audience is the single most valuable thing in my life"
  • 10:58 Download numbers are not the quality and size of your audience
  • 12:14 The unlimited competition for somebody's attention online
  • 14:47 Starting out on Twitter, and social media feeds
  • 16:08 Twitter is a filter for people who resonate with you
  • 17:07 Conversations tear down the mazes of our internal psychology
  • 19:22 How podcasts open David's mind up to new ideas
  • 20:57 Each medium has a bias
  • 22:52 Why we should give lots of free stuff away
  • 25:51 Personal Monopoly and intersecting ideas through writing
  • 29:17 Testing business models and writing with passion
  • 30:27 Being the center of attention paralyzes us
  • 32:28 The power of writing pseudonymously
  • 34:52 Audience building is a game of compounding
  • 37:45 How David Perell became successful on Twitter
  • 39:24 Focusing on email, podcasting is a black box
  • 40:29 Podcasts are an opportunity for trust
  • 42:51 Podcasts coincide the most with ordinary life
  • 45:15 Building the business school of the future
  • 46:46 Building audience-first products
  
  

  Premium Timestamps

  • 0:49 David Perell's Flywheel business model
  • 3:22 The difference between open and closed social platforms
  • 6:02 YouTube is the second largest search engine in the world
  • 8:42 The book as a business card, and a subscription podcast
  • 12:50 David Perell's tips on building your audience
  
  

  Links

  • David Perell's Website
  • David's Twitter
  • Write of Passage
  
  

  Credits

  Supercasters is a Kelly&Kelly production. 

  The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com.

  ]]>9a6d762e-313c-4b31-bf73-70c4a89e1797Tue, 06 Oct 2020 05:00:00 -050050:02falsefull12121SupercastSmart Passive Income’s Pat Flynn and Matt Gartland: Earning the Right to Monetize Your AudiencePat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!

  ---

  Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

  For this episode, our bonus AMA with Pat & Matt covers how to get off the hamster wheel of feeling like you’re beholden to your content business and more.

  ---

  If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

  Follow Supercast: @supercast

  Follow Jason: @jsewhoy

  Timestamps

  • 3:04 How Pat started Smart Passive Income
  • 6:24 Joining forces with Pat: Matt's journey in leadership
  • 9:17 Growing your listeners: Pat's approach to podcast growth
  • 10:28 "Podcasting is the new blogging"
  • 12:21 Where you should really focus to grow your show
  • 13:36 Connect with the right people and collaborations
  • 14:37 Look for pre-existing communities
  • 16:04 The business side of things: Monetizing SPI
  • 18:08 Patreon, memberships and choosing how to support you
  • 18:55 Niche down to find your community
  • 22:25 How to justify putting a price on something
  • 23:31 Earn the trust of your listenership
  • 24:37 "You've earned the ability to generate an income"
  • 26:57 Do ads in podcasting still work?
  • 29:39 The podcast is a two-way conversation
  • 30:47 Survey your listeners, connect with them
  • 31:26 Connect with listeners directly through membership
  • 35:00 Pat on how to turn your listeners into paying members
  • 35:50 The power of social media and following up directly wiith your fans
  • 37:27 Every Friday, Pat Flynn sends out 50 messages to fans
  • 39:47 Staying as a solopreneur vs. growing with a team
  • 41:24 What are the priorities in your business?
  • 42:42 "It starts and ends with vision"
  • 44:34 Action without vision is an nightmare
  • 46:16 Matt shares the Multi-Generational Plan of SPI
  • 48:45 Upgrading your mentors and Pat's reflections
  • 51:25 Work on your $1000/hr tasks
  • 53:24 What to let go when starting over
  • 54:32 The 3 lists of freedom
  • 56:31 The challenge of stopping something you love doing
  
  

  Links

  • Internet Business Mastery
  • Smart Passive Income
  • Smart Passive Income Podcast
  • AskPat 2.0
  • Fusebox
  • Pat Flynn's Twitter
  • Matthew Gartland's LinkedIn
  • Virtual Freedom by Chris Drucker
  • Rocket Fuel by Gino...]]>Pat and Matt share their stories on how Smart Passive Income came to be, partnering up as a team to scale the business, and insights on connecting with fans and listeners alike. From finding new listeners, to earning the ability to generate an income, this episode is packed with insights on how to get to scale, monetize and take your podcast to new heights. Enjoy!

    ---

    Subscribe to Supercasters Premium for FREE to get bonus content with every episode: premium.supercast.com (it’s free, takes 2 mins, no special apps to download).

    For this episode, our bonus AMA with Pat & Matt covers how to get off the hamster wheel of feeling like you’re beholden to your content business and more.

    ---

    If you enjoy the podcast, we’d be honored if you could leave a short review on Apple Podcasts/iTunes. Help your fellow podcaster find us!

    Follow Supercast: @supercast

    Follow Jason: @jsewhoy

    Timestamps

    • 3:04 How Pat started Smart Passive Income
    • 6:24 Joining forces with Pat: Matt's journey in leadership
    • 9:17 Growing your listeners: Pat's approach to podcast growth
    • 10:28 "Podcasting is the new blogging"
    • 12:21 Where you should really focus to grow your show
    • 13:36 Connect with the right people and collaborations
    • 14:37 Look for pre-existing communities
    • 16:04 The business side of things: Monetizing SPI
    • 18:08 Patreon, memberships and choosing how to support you
    • 18:55 Niche down to find your community
    • 22:25 How to justify putting a price on something
    • 23:31 Earn the trust of your listenership
    • 24:37 "You've earned the ability to generate an income"
    • 26:57 Do ads in podcasting still work?
    • 29:39 The podcast is a two-way conversation
    • 30:47 Survey your listeners, connect with them
    • 31:26 Connect with listeners directly through membership
    • 35:00 Pat on how to turn your listeners into paying members
    • 35:50 The power of social media and following up directly wiith your fans
    • 37:27 Every Friday, Pat Flynn sends out 50 messages to fans
    • 39:47 Staying as a solopreneur vs. growing with a team
    • 41:24 What are the priorities in your business?
    • 42:42 "It starts and ends with vision"
    • 44:34 Action without vision is an nightmare
    • 46:16 Matt shares the Multi-Generational Plan of SPI
    • 48:45 Upgrading your mentors and Pat's reflections
    • 51:25 Work on your $1000/hr tasks
    • 53:24 What to let go when starting over
    • 54:32 The 3 lists of freedom
    • 56:31 The challenge of stopping something you love doing
    
    

    Links

    • Internet Business Mastery
    • Smart Passive Income
    • Smart Passive Income Podcast
    • AskPat 2.0
    • Fusebox
    • Pat Flynn's Twitter
    • Matthew Gartland's LinkedIn
    • Virtual Freedom by Chris Drucker
    • Rocket Fuel by Gino Wickman
    • Australian Birth Stories by Sophie Walker
    • Scanner School by Phil Lichtenberger
    
    

    Credits

    Supercasters is a Kelly&Kelly production. 

    The show was created by Supercast, the easiest way to add a paid membership to your show. Get paid to podcast at supercast.com.

    ]]>a1306627-72cc-4feb-a085-1d5034f94b72Tue, 06 Oct 2020 00:30:00 -050059:36falsefull11111SupercastIntroducing SupercastersTake your podcast to the next level. Build a show that lasts.

    SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it.

    In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners.

    For bonus content, subscribe to our FREE premium feed here: premium.supercast.com

    ]]>Take your podcast to the next level. Build a show that lasts.

    SUPERCASTERS dives deep into how you can grow your podcast sustainably and build a business out of it.

    In each episode, Supercast CEO Jason Sew Hoy interviews podcasters about their growth strategies and how they build thriving businesses through a strong relationship with their listeners.

    For bonus content, subscribe to our FREE premium feed here: premium.supercast.com

    ]]>0fc40e03-a629-4920-aae4-6774eaa06e86Thu, 24 Sep 2020 09:00:00 -050001:12falsetrailerSupercast