<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet href="https://feeds.captivate.fm/style.xsl" type="text/xsl"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><atom:link href="https://feeds.captivate.fm/supplement-playbook/" rel="self" type="application/rss+xml"/><title><![CDATA[Supplement Playbook]]></title><podcast:guid>91bf8534-e369-51f5-bb4a-3729cb6eb840</podcast:guid><lastBuildDate>Fri, 24 Apr 2026 17:48:05 +0000</lastBuildDate><generator>Captivate.fm</generator><language><![CDATA[en]]></language><copyright><![CDATA[Copyright 2026 Joshua Long]]></copyright><managingEditor>Joshua Long</managingEditor><itunes:summary><![CDATA[Supplement Playbook is a new podcast at the intersection of wellness, innovation and public policy. Hosted by Josh Long of the Natural Products Association, the show brings listeners inside the conversations shaping the future of dietary supplements and consumer health. From Capitol Hill to FDA and the C-suites of America’s most innovative wellness companies, Supplement Playbook features candid conversations with regulators, lawmakers, scientists, entrepreneurs and industry leaders who are influencing how natural products are developed, regulated and accessed. Each episode breaks down complex policy debates, emerging science and regulatory decisions into clear and engaging discussions, so you understand not just what’s happening, but why it matters for your business, your health, and your freedom to choose how you live well. If you care about innovation, consumer access to health products, and the future of wellness in the United States, this is your front row seat.]]></itunes:summary><image><url>https://artwork.captivate.fm/b5101021-5468-4795-b7f8-82ab00021b17/Supplement-playbook-podcast-logo-design-2.jpg</url><title>Supplement Playbook</title><link><![CDATA[https://www.npanational.org/]]></link></image><itunes:image href="https://artwork.captivate.fm/b5101021-5468-4795-b7f8-82ab00021b17/Supplement-playbook-podcast-logo-design-2.jpg"/><itunes:owner><itunes:name>Joshua Long</itunes:name></itunes:owner><itunes:author>Joshua Long</itunes:author><description>Supplement Playbook is a new podcast at the intersection of wellness, innovation and public policy. Hosted by Josh Long of the Natural Products Association, the show brings listeners inside the conversations shaping the future of dietary supplements and consumer health. From Capitol Hill to FDA and the C-suites of America’s most innovative wellness companies, Supplement Playbook features candid conversations with regulators, lawmakers, scientists, entrepreneurs and industry leaders who are influencing how natural products are developed, regulated and accessed. Each episode breaks down complex policy debates, emerging science and regulatory decisions into clear and engaging discussions, so you understand not just what’s happening, but why it matters for your business, your health, and your freedom to choose how you live well. If you care about innovation, consumer access to health products, and the future of wellness in the United States, this is your front row seat.</description><link>https://www.npanational.org/</link><atom:link href="https://pubsubhubbub.appspot.com" rel="hub"/><itunes:subtitle><![CDATA[Supplement Playbook]]></itunes:subtitle><itunes:explicit>false</itunes:explicit><itunes:type>episodic</itunes:type><itunes:category text="Health &amp; Fitness"></itunes:category><itunes:category text="Health &amp; Fitness"><itunes:category text="Alternative Health"/></itunes:category><itunes:category text="Health &amp; Fitness"><itunes:category text="Nutrition"/></itunes:category><podcast:locked>no</podcast:locked><podcast:medium>podcast</podcast:medium><item><title>Ep. 2: Committed, Relentless, Authoritative - Adel Villalobos on 90 Years of NPA</title><itunes:title>Ep. 2: Committed, Relentless, Authoritative - Adel Villalobos on 90 Years of NPA</itunes:title><description><![CDATA[<p>In Episode 2 of the Supplement Playbook Podcast, NPA's Josh Long sits down with Adel Villalobos, founder and CEO of Lief Labs, NPA board member, and chair of the 90th Anniversary Committee. Adel explains why he describes NPA as "committed, relentless, and authoritative," traces the association's legacy from its 1936 founding through DSHEA, and makes the case for why state preemption is the next defining fight for the dietary supplement industry. He also shares why he has done to support NPA's 90th anniversary fundraising campaign, and why he's asking other industry leaders to step up with him.</p>]]></description><content:encoded><![CDATA[<p>In Episode 2 of the Supplement Playbook Podcast, NPA's Josh Long sits down with Adel Villalobos, founder and CEO of Lief Labs, NPA board member, and chair of the 90th Anniversary Committee. Adel explains why he describes NPA as "committed, relentless, and authoritative," traces the association's legacy from its 1936 founding through DSHEA, and makes the case for why state preemption is the next defining fight for the dietary supplement industry. He also shares why he has done to support NPA's 90th anniversary fundraising campaign, and why he's asking other industry leaders to step up with him.</p>]]></content:encoded><link><![CDATA[https://www.npanational.org/]]></link><guid isPermaLink="false">9087cac8-8ec7-4638-8735-9467e5ddc45d</guid><itunes:image href="https://artwork.captivate.fm/b5101021-5468-4795-b7f8-82ab00021b17/Supplement-playbook-podcast-logo-design-2.jpg"/><pubDate>Fri, 24 Apr 2026 01:00:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/9087cac8-8ec7-4638-8735-9467e5ddc45d.mp3" length="28145289" type="audio/mpeg"/><itunes:duration>19:32</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><podcast:episode>2</podcast:episode><podcast:season>1</podcast:season></item><item><title>90 Years of the Natural Products Association</title><itunes:title>90 Years of the Natural Products Association</itunes:title><description><![CDATA[<p>In this debut episode of the Supplement Playbook Podcast, the former chairman of the Natural Products Association, Mark LeDoux, discusses NPA's 90-year history, a controversial legislative proposal by U.S. Senator Dick Durbin (D-Ill.), a provision in federal law that pits Big Pharma against Natural Products, and the importance of industry advocacy on Capitol Hill in the year 2026.</p>]]></description><content:encoded><![CDATA[<p>In this debut episode of the Supplement Playbook Podcast, the former chairman of the Natural Products Association, Mark LeDoux, discusses NPA's 90-year history, a controversial legislative proposal by U.S. Senator Dick Durbin (D-Ill.), a provision in federal law that pits Big Pharma against Natural Products, and the importance of industry advocacy on Capitol Hill in the year 2026.</p>]]></content:encoded><link><![CDATA[https://www.npanational.org/]]></link><guid isPermaLink="false">e98f69d1-fe04-44c4-a8ea-0b7bb1f49934</guid><itunes:image href="https://artwork.captivate.fm/b5101021-5468-4795-b7f8-82ab00021b17/Supplement-playbook-podcast-logo-design-2.jpg"/><pubDate>Thu, 05 Feb 2026 16:38:00 -0600</pubDate><enclosure url="https://episodes.captivate.fm/episode/e98f69d1-fe04-44c4-a8ea-0b7bb1f49934.mp3" length="20425738" type="audio/mpeg"/><itunes:duration>14:10</itunes:duration><itunes:explicit>false</itunes:explicit><itunes:episodeType>full</itunes:episodeType><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><podcast:episode>1</podcast:episode><podcast:season>1</podcast:season></item></channel></rss>