In episode 6 of Survive the Tariffs, we unpack the sudden whiplash-inducing shift from 145% to 30% tariffs on Chinese imports — and why that sudden relief could be more of a trap than triumph.

Host Paul Edwick is joined by Wade and Jessica for a no-spin, no-fluff analysis of what business leaders need to be doing right now — not just to respond, but to survive.

You'll learn:

• Why the market of January 19 isn’t coming back — and why some SKUs need to stay dead.
• What to do with stock that landed at the worst possible time.
• How July 8 and August 12 deadlines could still detonate your Q4 strategy.
• Why “renegotiation” isn’t a silver bullet — and what smart importers are really asking for.
• How to spot misalignment across ops, finance, and sales before it costs you.
• Why Apple’s iPhone dodged tariffs — and your cartons of toys didn’t.

Plus: penguin jokes, real numbers, bad bank calls, and one very simple checklist for Monday morning.

This isn’t a recovery story. It’s a survival playbook — and it’s Episode 6 of Survive the Tariffs.

With 145% China tariffs hitting hard, Amazon quietly piling on new fees, and

your ad budget drifting into oblivion, most sellers haven’t yet realized how

close they are to collapse.

But this episode isn’t about panic. It’s about precision.

Play to Win is your surgical guide to surviving

Q2—and positioning yourself to dominate when weaker competitors drop out. We

break it down into four sharp, actionable phases:

• The Dumpster Fire Stage – What just changed, and what’s about to get worse
• No One’s Coming to Save You – What to cut, cancel, and control
• Your Weekly War Room – How to track what matters and stay financially sane
• Don’t Die Before Q4 – Hold cash, focus firepower, and win by staying in the game

This isn’t theory—it’s lived experience.

We share real war stories from the trenches: broken ad strategies, freight cost

blowouts, mispriced SKUs, and what actually worked when survival was on the

line.

You’ll learn how to:

• Recalculate landed costs under 145% tariffs
• Spot ad campaigns draining profit, not just inflating ACOS
• Dump or reposition dead inventory
• Build a 13-week survival forecast
• Gain early access to tools from Survive the Tariffs

00:00 Why 145% Won't Work

01:48 Tariff Math

04:37 Where have my profits gone

06:55 Amazon ACOS deep dive

10:26 No One’s Coming to Save You

13:32 ASIN level profitability

16:34 Build the Amazon Tariff Dashboard

19:19 Don’t Die Before Q4

If you’re frozen, frustrated, or feeling boxed in—this is the episode that clears the fog and gives you a game plan.

#AmazonSellers #Tariffs2025 #Chinaimports #SurviveTheTariffs

#AmazonFees #ACoSFix

With 145% tariffs on China sourced products, shifting policies, and rising fees, most businesses are frozen.

Survive the Tariffs delivers sharp, practical strategies to protect your margins, manage cash flow, and stay competitive.

Hosted by Paul Edwick—30 years in importing, profitable through the 2008 crash, the pandemic, and even Brexit.

If you’re serious about staying in business while others panic, hit follow and listen in.

This episode is your survival guide. Whether you're shipping for Amazon, wholesale, or your own DTC brand, we break down exactly how to shift the odds in your favor before the cash dries up:

• Why your next PO could sink you—and how to order smart under pressure
• The case for keeping key lines flowing (yes, even at lower volumes)
• Tactics to delay outflows without killing momentum
• How to talk to suppliers, freight partners, and customers when panic sets in

You don’t need a miracle. You need a plan. And that’s what this is.

#importing #tariffs #ecommerce #supplychain #amazonfba #cashflow #logistics #retailrisk

The 145% tariffs are only part of the problem. With costs spiraling and Q2 already burning cash, importers need to act—fast. This episode lays out the hard truth: timid price hikes won't save you.

• Why your Q2 cash flow model is already obsolete
• The PO-level cost breakdown every importer must track
• Real examples of businesses raising prices—and surviving
• How to push increases without blowing up customer trust

Raise prices now, or watch your margins die slowly.

#importing #tariffs #pricingstrategy #cashflow #ecommerce #wholesale #retailrisk #survivaltactics

If you’re a US importer relying on business as usual for your supply chain, you’re already falling behind. Tariff panic, shifting shipping routes, and global congestion are creating unavoidable delays—and most importers aren’t ready.

In this fast-paced, no-nonsense episode, we break down:

✅ Why 2025 is not like 2021—and why that matters

✅ The hard numbers showing just how bad delays are getting

✅ The four survival strategies importers must implement NOW

✅ What happens next—and how to protect your cash flow

This is Part 1 of a two-part investigation into the logistics crisis. In Part 2, we’ll dive into the financial impact of these delays—because supply chain problems don’t just slow shipments; they drain your bank account.

📢 Don’t wait until it's too late. Listen now and get ahead of the crisis.

🎧 Follow & subscribe for Part 2, and visit www.survivethetariffs.com to get the latest updates.

From a sudden 25% tariff on North American imports to an extra 10% hit on Chinese goods, the episode unpacks the real-world implications of these policy moves. Listen in as they break down the impact on supplier dependencies, explore strategic pricing scenarios, and offer actionable steps for businesses to stay ahead of the curve in an unpredictable regulatory landscape.

With a mix of sharp wit and strategic insight, this podcast isn’t just about surviving the tariffs—it’s about turning disruption into a competitive edge. Whether you’re recalibrating your cost structure or engaging in policy advocacy, this episode provides the blueprint to navigate the tariff turmoil with confidence.

Tune in and arm yourself with the insights you need to lead in a world where tariffs are as fickle as a bad relationship.