Sweat Equity

The New Rules Of YouTube In 2026 W/ Paddy Galloway

Wed, 18 Feb 2026 09:00:00 -0600

In this episode, Alex and Brian sit down with Paddy Galloway to discuss how to breakthrough on YouTube and win in 2026. From how to ideate, create thumbnails, structure your stories, down to the strategy we should execute, all of it is packed in this episode.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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You Need To Understand These 6 Shifts To Win On Social Media in 2026

Tue, 10 Feb 2026 09:00:00 -0600

In this episode, Alex and Brian cover the social media defining shifts brands need to focus on now if they want to win on social in 2026. The game isn't getting easier to play, and therefore, the rules of engagement are entirely different than 2025.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Become A Successful Creator In 2026 - W/ Matt Choi

Tue, 27 Jan 2026 09:00:00 -0600

In this episode, Alex sits down with Matt Choi, a successful creator, athlete, and entrepreneur. We discuss how to develop a signature series, when you should ditch a content concept, how to lock in brand deals, how to start as creator and then evolve into a category leader, how to pivot, and how to deal with the haters or negativity online.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Win On Instagram In 2026

Wed, 21 Jan 2026 09:00:00 -0600

In this episode, Alex breaks down the entire playbook to win on Instagram in 2026 after driving hundreds of millions of views for brands. There's 12 key elements to succeed. And the same tactics and playbooks that worked in 2025, won't work in 2026.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How Brands Can Tell Better Stories In 2026

Tue, 06 Jan 2026 09:00:00 -0600

In this episode, Alex and Brain provide a masterclass on storytelling that provides immense value to any brand. They break down how to craft compelling narratives, position your unique perspective, and turn real experiences into stories that actually convert.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Charge An ABSURD Amount For Your Product

Tue, 30 Dec 2025 09:00:00 -0600

In today's episode, Brian & Alex dive into the luxury pricing strategy of Jacques Marie Mage. Topics covered include what stories to tell about your products, which tactics to use to influence buying psychology and why most high priced items practice the art of delayed gratification. You'll want to bust out the notepad for this one. Enjoy!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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This Company is Taking Down Hollywood With Creators

Tue, 23 Dec 2025 09:00:00 -0600

In this episode, I interview Simon Kim, one of the founders of Creator Camp who's building a studio that's empowering creators to take over the big screen. And they're funding the movies themselves. Like Baron Ryan's Two Sleepy People film that was written, shot, produced, and in-theatres in less than 100 days. This is Camp Studios and how they're taking down hollywood.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The 7 Shifts Top Brands Are Quietly Betting On for 2026

Tue, 16 Dec 2025 09:00:00 -0600

In this episode, Brian and Alex break down 7 macro trends influencing performance at big brands in 2026. From nano influencers to live shopping, they cover every marketing trend your brand needs to know about before heading into the New Year.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Brand Predictions To Build A Cult Following In 2026

Wed, 10 Dec 2025 09:00:00 -0600

In this episode, Tatum Brandt makes a comeback on Sweat Equity to discuss brand predictions she’s seen from working with 20+ brands in 2026. And I (Alex) discuss the predictions I’m seeing on the content side. You’re going to learn the opportunities you can take advantage of to build a cult following next year.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The 22 Immutable Laws Of Content (Don't Break These)

Tue, 02 Dec 2025 09:00:00 -0600

There's law brands can't break if they want to win in 2026. In this episode we go over the first 11.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The Viral Marketing Cheat Code: 7 Steps To Guarantee A Winning Campaign

Tue, 25 Nov 2025 09:00:00 -0600

Brian and Alex break down the exact 7-step framework major brands use to engineer viral campaigns. This isn't about getting lucky, virality is a repeatable science, and they walk through real examples showing how any brand can apply this system to create a viral moment.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Decoding The 4 Reasons Brand FAIL (and how to avoid)

Tue, 18 Nov 2025 09:00:00 -0600

In this episode, Brian & Alex decode the 4 reasons why all brands fail. Brian uses examples like Prime, Lulu, On, Hims, AllBirds, and more to show how brands have either fallen victim to these or overcame them. Drop a comment for what you want to see next!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The Art Direction Playbook for Brands (From A to Z)

Tue, 11 Nov 2025 09:00:00 -0600

Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex breaks down the four reasons why art direction matters in 2026 and why every design decision needs to be meaningful. He uses examples from Tyr's Maverick campaign, Bandit Running, House of Errors, and more. As always, appreciate you all listening.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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If You're Starting On LinkedIn In 2026, Do This

Tue, 04 Nov 2025 09:00:00 -0600

In this episode, Tommy (who's agency creates LinkedIn content for a living) breaks down how brands and myself (Alex) can win on LinkedIn. Not just the opportunities but the tactical content formats and types to execute asap. Then Tommy continues to walk Alex through where he sees the platform going in 2026 and how to take advantage of it.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Creating Viral Content Ideas For Our Subscribers Brands (No prep)

Tue, 28 Oct 2025 09:00:00 -0600

We’re back with more live audits of your brands. For each brand, we cooked up a unique & actionable content strategy. Want your brand to be audited next? Drop it in the comments below and tell us why we should pick yours.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Revealing Psychological Tactics Used By $100M Brands (No Gatekeeping)

Tue, 21 Oct 2025 09:00:00 -0600

Brian & Alex dive into the elite marketing tactics of Norse Organics, Froya and Arctic Goddess to spot trends and patterns any business owner can use in their funnel. Stick around for the 6 components of a high converting landing page, UGC script writing frameworks and how to leverage social proof to build trust.

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How To Make Your Content Addictive in 29 Mins

Tue, 14 Oct 2025 09:00:00 -0600

In this episode, you'll learn how to:

Create a hook that's unique to you as a creator or brand
Create content at scale
Develop your brand social shows
Develop a content set

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The Untold Secrets Behind a $200M Beauty Empire

Tue, 07 Oct 2025 09:00:00 -0600

Brian sits down with Brent Ridge and Josh Kilmer-Purcell, founders of Beekman 1802, for a live-recorded conversation in NYC. They share behind-the-scenes retail stories, tactics for building loyal communities, and insights from their new book, GOAT Wisdom.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Content Strategists Create Viral Content Ideas For 3 Brands Live (No Planning)

Tue, 30 Sep 2025 09:00:00 -0600

We asked all of you to submit your brands, and we picked a few to audit live on the pod. For each brand, we cooked up a unique & actionable content strategy. Want your brand to be audited next? Drop it in the comments below.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Unlock Your Brand's VIRAL Storytelling Potential (The 2025 Playbook)

Tue, 23 Sep 2025 09:00:00 -0600

From packaging to storytelling, Brian and Alex talk about all things top-of-funnel content. Expect to learn how you can master viral brand storytelling, with Heritage Ring as the perfect case study.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How I Would Build A Creator Marketing Strategy In 2026

Tue, 16 Sep 2025 09:00:00 -0600

Alex sits down with Yash Chavan, founder of Saral, to break down how to win the next era of influencer marketing. From spotting outlier creators and packaging campaigns to building brands on a budget, they reveal the biggest shifts in 2025 and bold predictions for 2026.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How Brands Can Master Content in 2026

Tue, 09 Sep 2025 09:00:00 -0600

Alex and Brian are back to break down how to win on social in 2026. Alex dives into why brands need to act as TV channels to create viral series that keep audiences hooked across platforms. Brian unpacks how social drives real-world retail traffic and the wild spillover effects that viral content can create.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Why Nobody Trusts Your Brand (And How To Fix)

Tue, 02 Sep 2025 09:00:00 -0600

In this episode, Brian uses 3 real-world examples of how to build in public, create social proof, and showcase subject matter expertise. These strategies don’t just get you eyeballs - they also help you stand out against the wave of AI creative that is flooding the market. Thanks for tuning in, and we’ll catch you next week in the studio!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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10 Content Styles To Blow Up Your Brand in 2025 (steal these)

Tue, 26 Aug 2025 09:00:00 -0600

Alex is back breaking down 10 pieces of standout content to uncover what makes them go viral. From Deer Island Golf to Nude Project to the Ritz Paris, he unpacks the creative details that turn campaigns from good to unforgettable.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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7 Binge-Worthy Brand Strategies You’ll Want to Copy

Tue, 19 Aug 2025 09:00:00 -0600

In this episode, Alex takes the lead in discussing how to create a series of episodes centered around your brand's story. Using examples like Yianni Mavrakis’s bowling alley and Fireproof Coffee’s art direction, he shows how to structure narratives and themes that turn your brand into binge-worthy content.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The $500M Micro-Influencer Strategy That Nobody is Talking About

Tue, 12 Aug 2025 09:00:00 -0600

Brian & Alex take this episode to discuss the new-age micro-influencer playbook. This modern content engine is on the cutting edge and is successfully utilized by brands like Comfrt and Haus. Brian breaks down an actionable playbook for brands of any size, and explains how his own agency is putting this into practice. Stay tuned for part 2!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The Secret Formula for Viral Content (Reviewing 10 pieces of 10/10 content)

Tue, 05 Aug 2025 09:00:00 -0600

In this episode, Alex breaks down 10 pieces of 10/10 content to uncover the secret formula for viral content. From coffee to apparel to rugs, Alex covers a wide variety of elite creatives to level up your content game.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Thrive in the AI Marketing Revolution with Brett Malinowski

Tue, 29 Jul 2025 09:00:00 -0600

Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army in today’s attention economy. They dive into Brett’s viral content strategies from thumbnails & titles to AI advertisements. Brett discusses how Whop is reshaping digital commerce and why the business model might actually trump content. From sourcing creators to leveraging content rewards, this episode is packed with insights on the future of marketing and creator-led growth.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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The Art of World Building: Late Checkout

Tue, 22 Jul 2025 01:03:00 -0600

Alex and Brian dive into the power of building brand universes, using Late Checkout as a standout example of a brand doing it right. They break down how to use movies as a tool, create better on-ramps, and build worlds people want to be part of. Plus, how to avoid outdated tactics and keep your brand from being stuck in 2017.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Build a Brand That Lasts Forever

Tue, 08 Jul 2025 10:00:00 -0600

In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, MaryRuth Organics, Bloom, and Arrae, he shares a clear three-part framework: build a critical mass of organic content, prioritize status signaling over pure utility, and skate to where the puck is going with product expansions. Whether you're starting out or scaling up, this episode offers a tactical roadmap for long-term success.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Master The Art Of Brand Storytelling

Mon, 30 Jun 2025 09:00:00 -0600

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. They explore brands like Cadence, MoEa, Tony’s Chocolonely, and more to showcase what effective storytelling truly looks like. Plus, a preview of breaking down your brands in the next episode.

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The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)

Tue, 24 Jun 2025 09:00:00 -0600

Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, and his move into physical products. From growing on socials to balancing value with monetization, Zach shares the mindset and tactics behind his success.

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Brand Building With AI: Live Shopping, AI UGC & More

Tue, 17 Jun 2025 09:00:00 -0600

In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the Tik Tok algorithm pushes live videos. Throughout the episode, you’ll discover what this means for collectibles, outreach, and brand building. Plus, Brian shares his AI playbook for scalable AI UGC.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How Your Brand Can World Build in 35 Min

Tue, 10 Jun 2025 09:00:00 -0600

Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. They explore using movie-style storytelling, setting, and character design to build emotional connection and brand depth. Aside from some stories about dropshipping and eating ribs, this episode shows how to move beyond selling a product and start creating a universe for your brand.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Content Strategist Breaks Down How BPN Added 50,000 Followers In 3 Days

Tue, 03 Jun 2025 09:00:00 -0600

In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From the activation to the powerful storytelling, BPN set a new standard. Alex unpacks the strategies that made it all click, and shows you how to apply the same tactics to grow your own content and brand.

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World-Class Brand Strategist Explains What Makes A Brand Unforgettable

Tue, 03 Jun 2025 09:00:00 -0600

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand’s voice, and build something people actually care about.

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How To Position Your Product As Luxury

Tue, 20 May 2025 09:00:00 -0600

Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they reveal what it takes to position a product as premium. Plus, lessons from Europe and the power going out make this a unique, must-listen episode.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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4 Proven Ways to WIN In a Saturated Market

Tue, 13 May 2025 09:00:00 -0600

In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but the insights are relevant for any brand – big or small, product-based or service-driven, startup or established company, etc. Thanks for tuning in, and we’ll see you in the next episode!

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How Bryson Dechambeau Is Becoming The Mr. Beast Of Golf

Tue, 29 Apr 2025 09:00:00 -0600

CHAPTERS

00:00 - Intro & Outrageous Hooks

3:29 - Athletes & Celebs Marketability

7:29 - Utilizing Captions in Content

8:45 - Athletes Content Potential

11:31 - Foreshadowing, First Shot, Caption

14:00 - Long-Form Captions

15:48 - Bryson DeChambeau’s YouTube

18:17 - Power of Quantitative Comparison

19:59 - Copy & Script Writing

22:15 - Psychology and Buying

25:32 - Recreating YT Hooks

27:55 - Jenny Hoyos’ Power Words

29:31 - Ads in the 1800s

33:44 - Repetition in Writing

37:10 - Endnotes & Italy

DESCRIPTION

We decided to unpack what makes content truly stick – starting with outrageous hooks and ending with the psychology behind buying. We explore Bryson Dechambeau’s content strategy, the underrated power of captions, and why celebrities are content goldmines waiting to be tapped. From YouTube hooks to 1800s copy, this episode covers how to craft messages that captivate user attention. Thanks for tuning in and we’ll see you in Italy next week!

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Why Your Brand Needs To Become A Moodboard

Tue, 22 Apr 2025 09:00:00 -0600

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic collages – they're storytelling tools that shape how people feel about your brand. From the ruggedness of Buck Mason to the elegance of The Ritz Paris, they explore brands that nail mood-driven content. Instead of pushing a product, these brands create a vibe people want to be part of. Tune in to hear how mood boards can help you craft desire, not just demand.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Road to 500k Followers: Step-by-Step how to build a massive personal brand

Tue, 15 Apr 2025 09:00:00 -0600

CHAPTERS:

00:00 - Alex’s Follower Goals

3:00 - Plan to Achieve 500k Followers

7:19 - Day In the Life Content

10:35 - Brian & Alex Beef

12:18 - Missing a Hype Window

15:29 - Alex’s Content Diversification

21:42 - How Brian Would Achieve 500k

27:25 - Routes of a Personal Brand

28:00 - Creating Your Own Market

31:16 - Consistency

35:44 - Info Marketing

DESCRIPTION

In this episode, Alex and Brian reveal their social media goals and break down the types of content you can create to reach your own. They dive deep into the power of personal branding – where to position yourself, routes you can take, and how to authentically grow your following. Whether you're building a business or not, they explain why having a strong personal brand is crucial for success in 2025.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Take Your Content From Good To Great in 39 Minutes

Tue, 08 Apr 2025 09:00:00 -0600

We dedicated this episode to exploring the difference between good and great content. Naturally, we took an in-depth look at the power of visual hooks and shared insights on how to execute good content ideas. To highlight the impact of these strategies, we examined real-world examples of brands that are successfully leveraging them, as well as others that aren’t quite hitting the mark. We hope you enjoy!

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How To Pull Off The Perfect Product Launch in 36 Minutes

Wed, 02 Apr 2025 09:00:00 -0600

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break down real-life examples from companies like Rhode, Range Rover, and Saratoga to give you insights on how to elevate your content and add real value. Thanks for tuning in and don’t forget to drop a comment!

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5 Marketing Lessons From Creator Led Brands You Can Use in 2025

Wed, 02 Apr 2025 09:00:00 -0600

Alex & Brian talk through the emerging world of content bounties, where creators can get paid for generating views for brands or musical artists. Then, the guys talk through how creator-led brands communicate their differentiation through content, and how you can apply those same tactics to your brand. As always, please subscribe and share with a friend who might find this valuable!

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31 Min To Develop Your Founder Content Strategy

Wed, 02 Apr 2025 09:00:00 -0600

Get everything you need to create Founder-Led Content that helps get eyeballs on your brand. Alex & Brian deep dive the strategies of several top brands like ChunkFit, Bad Hambres and more to identify frameworks you can use to go viral telling your story. Stick around til the end to hear about upcoming events and giveaways for true fans of Sweat Equity. Hope y'all enjoy!

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How To Turn Your Brand Into a Thought Leader

Wed, 02 Apr 2025 09:00:00 -0600

We’re taking a deep dive into the world of thought leadership and how brands can position themselves as experts in their field. Throughout the episode, we share insights on growing your total addressable market, the power of interest graphs, positioning yourself as a thought leader, and much more.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Why Your Brand Needs A Social Show

Wed, 02 Apr 2025 09:00:00 -0600

In episode 68, Brian and Alex dive into why you need to think of your brands content as social show. This playbook is a game changer for success in 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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World-Building 101: Create a Brand People Obsess Over

Tue, 18 Feb 2025 09:00:00 -0600

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

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www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

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🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

0:00 Intro

2:06 The Power of World-Building in Branding

3:10 How Jacquemus Masters the Art of World-Building

5:20 Why Most Brands Get Storytelling Wrong

6:26 The Fashion Industry Sets the Trends for Everyone

8:39 Vision Board, Content Strategy and Guidelines

11:37 Content: The Glue That Holds It All Together

13:06 Alright Marketers, Listen up

13:40 Malbon Golf’s Winning Formula for Brand Culture

17:09 Why Every Brand Needs BTS Content

18:49 Why Voyeuristic Content is Taking Over Social Media

24:13 The Two Sides of World-Building: Digital & Physical

27:29 Brand Collaborations: The Secret Growth Hack

29:52 Turning Customers into a Real-Life Community

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

Tue, 11 Feb 2025 09:00:00 -0600

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

🔥Want Free Game?

Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

CHAPTERS:

0:00 Intro & Why Content is King in 2025: Adapt or Die

2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy

4:41 Why Great Stories Sell More Products

7:00 How storytelling turned Kane into a lifestyle Brand

9:06 Crafting Stories That Sell

10:37 Why Tallow Grill Grew 50K Followers in 6 Months

13:38 Grab Attention First, Sell Later

16:19 A Quick Advice for Marketers

16:53 Employee-Generated Content: Meshki’s

19:58 Nano Influencers: The Future of Marketing

21:32 The Power of DM Automation for Selling

24:20 Paid Ads Are Changing in 2025—Here’s What Works Now

26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.

Transform Your Brand's Aesthetic in 53 Minutes

Tue, 04 Feb 2025 09:00:00 -0600

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.

Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.

If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

00:00 Back in the Studio: What’s going on today?

03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy

06:23 Using an Event to Execute a Brand Campaign

07:10 TYR: How To Success in Crossfit Brand Campaign

08:50 Speed is Everything: Why Brands Must Move Faster

09:50 Getting Hooks From Interviews To Create Content

11:50 Quick Advise for All Marketers

12:23 Editing on the Fly – The Key to Viral Event Content

15:31 Recap: Keys to Crushing It with Your Event Content

18:13 Storytelling vs. Static Content – Why It Matters

20:13 Why Brands Should Use Events to Communicate

22:00 Thoughts on House Music & DJs (This Might Be Controversial)

24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign

27:35 Making Crossfit Cool & Professional

29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?

33:18 Is All Media Content Somehow Stolen from Another?

35:38 The Challenges of Running an Agency

40:10 Dealing with Marketers’ Frustration: The Content Flywheel

43:45 Hacks to Perform on Instagram in 2025

46:25 Alex and Brian's Experience as Content Creators

How to Build a 9-Figure Performance Brand

Tue, 28 Jan 2025 10:00:00 -0600

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.

We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.

Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

This Is How Your Brand Needs To Tell Stories

Tue, 21 Jan 2025 10:00:00 -0600

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences.

We also dive into how modern brands thrive by aligning narratives with social media strategies.

Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

00:00 - Intro & Sneak Peek of Topics

4:00 – Why Training Your Brand Account Algorithm Matters

06:10 - The CRTZRTW Social Media Phenomenon

09:00 - Sidequests and Community Gamification

11:09 - Reebok’s Tactic in CrossFit event

12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.

14:30 - The Importance of Campaign Recaps

15:35 – A Good Advice for Marketers

16:10 – The Surprising Puma Campaign during the 1996 Olympics

18:00 – Picking the Perfect Medium

24:00 – Crafting Brand Narratives That Resonate with Customers

27:16 - The Difference Between Internal and External Missions

30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.

35:02 - The Impact of Marketing Touchpoints

38:30 – You Need to Change Your Social Media Manager

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

Tue, 14 Jan 2025 09:00:00 -0600

Want to build a premium brand that people are willing to pay more for?

Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding

4:34 Early Days of Social Media Content Creation

06:08 Product Obsession to Lifestyle Obsession Shift

07:00 Role of Association in Content Strategy

09:42 Case Study: Nude Project

11:38 ALD: A Dream Moodboard

12:35 Creating an Aspirational Mood Board

13:48 A Quick Advice for Marketers

14:22 How the Mood Board Guides Your Content Decisions

17:00 The Importance of Titles in Social Media Videos

18:42 The Three Types of Video Hooks Explained

21:40 Does Linkedin Work for Content?

27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point

34:07 Biulding Urgency Through Scarcity

35:22 Case Study: Saucony x Minted New York

36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases

38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty

40:40 Why Big Brands Avoid the "Enemy Frame"

45:30 We're Hiring!

Building an 8-Figure Business in 2025: What 2024 Taught Us

Tue, 07 Jan 2025 10:00:00 -0600

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals

04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day

6:30 The Secret Sauce to Viral Short-Form Content

09:51 Using Skits to Engage Your Audience

11:47 The Power of One Shots

14:40 Unboxing Content: Keeping it Raw and Relatable

16:04 Style Fits: Easy Concept to Get Attention

17:45 Flatlays: Why Presentation Matters

20:10 Themed Shoots for Seasonal Campaigns

21:45 How to Create Immersive Brand Experiences: Nude Project

25:56 Social Trends for 2025: Organic Funnels

26:38 The Rise of Character Development in Branding

30:16 The Importance of World-Biulding in Branding

31:30 Why Long-Form Content is the Next Big Opportunity

34:58 Focused Influencer Marketing for 2025

35:30 Affiliate Marketing: Gamification and New Strategies

40:11 Creating Social-First Branding Campaigns:

42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters

44:37 Drop Shipping in 2025: The Resurgence

47:14 AI Marketing: Avatars and Content Creation

48:30 Using Alternate Histories for Brand Narratives

Create a Perfect Content Strategy in 49 Minutes

Tue, 31 Dec 2024 09:00:00 -0600

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.

From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact.

Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike!

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

Chapters:

00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals

04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day

6:30 The Secret Sauce to Viral Short-Form Content

09:51 Using Skits to Engage Your Audience

11:47 The Power of One Shots

14:40 Unboxing Content: Keeping it Raw and Relatable

16:04 Style Fits: Easy Concept to Get Attention

17:45 Flatlays: Why Presentation Matters

20:10 Themed Shoots for Seasonal Campaigns

21:45 How to Create Immersive Brand Experiences: Nude Project

24:32 Transform Your Business With Wix

25:56 Social Trends for 2025: Organic Funnels

26:38 The Rise of Character Development in Branding

30:16 The Importance of World-Biulding in Branding

31:30 Why Long-Form Content is the Next Big Opportunity

34:58 Focused Influencer Marketing for 2025

35:30 Affiliate Marketing: Gamification and New Strategies

40:11 Creating Social-First Branding Campaigns:

42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters

44:37 Drop Shipping in 2025: The Resurgence

47:14 AI Marketing: Avatars and Content Creation

48:30 Using Alternate Histories for Brand Narratives

5 Brand Social Trends You Need To Know For 2025 Ft. Oren John

Tue, 24 Dec 2024 09:00:00 -0600

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

How to Build A Cult Following In 2025

Tue, 17 Dec 2024 10:00:00 -0600

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.

Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

🎥Checkout Brians Content Agency

https://www.nibble.studio

--------------------

CHAPTERS:

0:00 – Intro: Kicking Off on a Rough Ankle

1:40 – How to Build a Cult-Like Following

02:00 - The Power of Narrative Building: Define Your Content in 3 Words

02:53 – What Feelings Should Your Brand Content Create?

4:10 – Examples of Killer Brand Narratives: Nike and Poppi

7:55 - Why Your Brand Mission Matters

9:12 - Internal vs External Missions: Key Distinction

10:35- Content that Aligns with the Brand's Mission: 4Ocean

11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash

14:45 – Introducing an Enemy: Rivalries Create Loyalty

16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby

19:55- Strong Enemies Build Loyal Customers

20:19- Hydrox & Hunter McIntyre

21:37- How to Identify Your Enemy

22:24 – Why Characters Make or Break Your Brand

24:19- Brand Character Examples

25:06– The Importance of Character Development

26:39- Content Pillars and Their Purpose

28:42- How to Create Repeatable Social Content Series

31:13- Why You Should Creat Brand Content Series

33:22- Mr. Beast Manifesto about YouTube Content

34:25- The Importance of Writing Scripts

37:06- Brian’s Big Meeting

40:00 Ending Thoughts

How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John

Tue, 10 Dec 2024 09:00:00 -0600

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.

Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.

Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable

Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast

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WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

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NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Everything Your Brand Needs To Go Viral In 2025

Tue, 03 Dec 2024 10:00:00 -0600

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.

We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams.

Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

Everything You Need to Start a 100K Per Month TikTok Shop in 2025

Tue, 26 Nov 2024 09:00:00 -0600

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.

In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling.

With examples and actionable tips, this is a must-watch for marketers and entrepreneurs!

Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

If I Started Creating Content As a Brand In 2025, I'd Do This

Tue, 19 Nov 2024 10:00:00 -0600

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success.

Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively.

Don’t miss this masterclass on growth and community building.

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

I've Worked With 35,000+ Influencers - Here's what you need to know

Tue, 12 Nov 2024 09:00:00 -0600

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards.

We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales.

This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments.

Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode!

📱Follow Us On Social:

--------------------

Instagram

Alex https://www.instagram.com/alexgarcia_atx/

Brian: https://www.instagram.com/brian_blum/

Twitter

www.twitter.com/@alexgarcia_atx

www.twitter.com/@brian_blum1

--------------------

🔥Want Free Game?

Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.

--------------------

📈Growth Playbooks, Directly To Your Inbox

For growth playbooks, deep dives, and marketing case studies, get subscribed at

https://www.marketingexamined.com

--------------------

CHAPTERS:

0:00 Intro

01:45 – The Importance of Incentives in Partnerships

03:20 - Different Kind of Incentives: Comissions

05:15 – How to Keep the Appetite High

07:00 - Bonuses Tied to Non-revenue Generating

09:11 – Grow Faster With Wix Studio

09:45 – Intersection Between Brand Marketing and Performance Marketing

13:10 –Having a Strong Brief: Differentiation

14:15 – Having a Strong Brief: Inspiration

16:30 – Including Ideas and Tips for Creating a Strong Brief

18:45 – Setting Clear Expectations with Content Creators

21:00 - Boosting Engagement with Competition/Commitments

22:00 – The OG of Brand Competitions: The 75 Hard Example

24:40 - Commitment-Based Marketing: Case Study of Bandit Running

27:11 - Bandit’s Marathon Training Program: Building Forever Fans

29:20 – Understand What Your Community Buys from You

30:00 – Find the Underlying Goals Behind Your Product

30:58 - Center Your Customers Around a Common Goal

How to Create Cult-like Customers in 36 Mins

Tue, 05 Nov 2024 09:00:00 -0600

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters.

Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story.

This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don’t miss it!

Don’t forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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This Wallet Brand Generated $10M in 30 Days with 1 Giveaway

Tue, 29 Oct 2024 10:00:00 -0600

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase.

This is a jam-packed episode filled with bangers! Thanks for watching!

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📈Growth Playbooks, Directly To Your Inbox

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--------------------

CHAPTERS:

0:00 Are Sweepstakes back?

2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy

16:15 Marketing Examined Ad

16:53 The Content Funnel Strategy

17:54 Creating Middle & Bottom of Funnel Content

19:35 Banter about Diddy LOL

21:23 Creating Middle & Bottom of Funnel Content

23:15 Landing Pages for Middle of Funnel

24:12 How Position Your Brand Against Competitors

26:13 Turning Reviews & Comments into Content

28:47 Organic Content for Testing

29:37 Buying Behavior is Changing

31:38 When a post doesn’t do well…

33:10 Ending Thoughts

Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo

Tue, 22 Oct 2024 10:00:00 -0600

In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business.

Checkout Courtney on Instagram: [ / courtlynnjohnson

Thanks for watching!

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📈Growth Playbooks, Directly To Your Inbox

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--------------------

CHAPTERS:

0:00 Intro - Courtney Johnson

1:20 Working on Marketing Team of Cowboys

2:26 Idea Generation for Viral Video

8:24 Why Courtney Wen’t Full Time Creator

9:45 How To Find your Content Niche

12:10 How to find Content Series

13:58 How to find Hooks & Hook Forumla

17:20 The “Baiting The Fish Technique”

18:29 Sweat Equity Growth

19:28 2 Ways to do Podcasting

20:42 Content That Can Be Monetized

21:58 Going Viral is Less About Money

22:50 Posting on LinkedIn

24:20 Working with LinkedIn HQ

26:20 Testing Content with LinkedIn

27:27 Brainstorming Brian’s Spicy Takes

29:20 Very Spicy LinkedIn Post

30:48 How to Structure Video Concepts

33:55 Men or Women Employees?

35:02 Why Are Men More Inclined to Entrepreneurship?

36:20 Leverage your unique skills

37:30 Courtneys House

38:12 How The Cooperate world is Fake

41:14 Advice on stuck in a 9-5 role

42:00 Advice on starting to make content

42:54 Rich vs Poor habits

46:48 Advice to women breaking into Entrepreneurship

48:50 Skills Women need to prioritize

51:09 Ending Thoughts

2x Your Black Friday Revenue in 41 Mins

Tue, 15 Oct 2024 10:00:00 -0600

Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that.

Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products.

Thanks for watching! Support us by clicking subscribe and sharing with a friend.

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📈Growth Playbooks, Directly To Your Inbox

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https://www.marketingexamined.com

--------------------

CHAPTERS:

0:00 Intro - What to expect this episode

2:42 Refining Your Black Friday Offers

6:01 How Brands Loose integrity During Black Friday

6:45 SMS & Email Black Friday Strategy

9:58 Using Influencers Email List

12:04 How Athletic Greens Uses Their Influencers

12:55 Ad Content Strategy for Black Friday

17:15 Lead Capture Strategy for Black Friday

18:55 How to Gamify Black Friday

21:40 Abandoned Cart for Black Friday

23:30 DM Waitlist Strategy

25:08 Organic Content Strategy for Black Friday

27:50 How to Build Your Audience "Interest Graph"

32:26 Breaking Down Heart & Soil Supplements Content Playbook

35:10 Using the "Tent Pole" Strategy for a Footwear Brand

39:24 Simple Ways to Use The Founder for Content

40:50 Ending Thoughts

How Peter Attia’s Protein Bar Made $10M in 3 Weeks

Tue, 08 Oct 2024 10:00:00 -0600

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How to Hire a $10M+ Content Team in 40 mins

Tue, 01 Oct 2024 10:00:00 -0600

Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, viral, shareworthy content. In this episode, Alex breaks down the ideal content team you need to build based on your company size. He dives into the $0M to $1M, $1M to $5M, and $10M+ categories, highlighting the specific roles and salary ranges for each position. Then Brian dives into his Brand Activation Playbook, diving into brands that make there way into the US Open and the NFL. This is one of my favorite episodes. If you like it, share it with someone who needs to build a bada** content team.

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Develop An 8-Figure Content Strategy in 30 Mins

Tue, 24 Sep 2024 09:00:00 -0600

In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need to know to create an 8-figure content strategy. Let us know if you liked the solocast style!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How Goli went from $0 to $4.1M per MONTH in 30 days on TikTok Shop

Tue, 17 Sep 2024 10:00:00 -0600

In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's insane affiliate marketing strategy for TikTok shop, creating over 17K videos in 30 days. He also breaks down one of the videos that drove $350K for Goli. Alex then goes into how to create 8 figure funnels and why they're crucial for success. This episode is one of my favorites, hope y'all enjoy. Send it to a friend.

Checkout our sponsor SARAL https://l.marketingexamined.com/saralpodcast

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--------------------

CHAPTERS:

0:00 Intro + Johnny Valentine Viral Reels

03:35 Skit breakdown visual hook, slow mo, iPhone reaction

10:25 Goli Nutrition’s TikTok Affiliate Strategy That Drove $4.1M in 30 Days

26:37 SARAL - Influencer Marketing Tool

27:52 TikTok Building Search Volume

31:00 Where to find creator communities?

31:34 Scaling & Creating 8 Figure Funnels

40:46 Ending Banter & Final Thoughts

How To Create A Cult Following in 40 Mins

Tue, 10 Sep 2024 10:00:00 -0600

Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is essential for growth and standing apart from the competitors.

In episode 44, Alex dives into a brand known as Trikko - (arabic for t-shirt) and how their faceless founder built a "cult" following on TikTok after loosing multiple 100K+ follower accounts. Then Brian dives into organic content strategizes that app founders are using to go viral and drive app downloads. This is a great episode diving into building a strong community of followers and strategies for going viral with organic content.

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--------------------

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--------------------

CHAPTERS:

0:00 Intro

2:42 How Trikko Built a Cult Following

23:55 SARAL Ad

25:09 Viral Organic Content Frameworks for Apps

36:42 Lifestyle Content For Brand Accounts

40:21 Ending Thoughts

Why Your Ads Aren’t Converting (And How to Fix Them)

Tue, 03 Sep 2024 10:00:00 -0600

We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch

In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent experience helping launch a product for TYR, and breaks down other brands that follow the "tease, hype, collect, push and pull" framework. This episode is filled with marketing gold all the way from converting ad strategies to product launch frameworks.

If you enjoyed it, send it to a friend who needs some marketing help, I guarantee someone came to mind..

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POV: Former Olympian Builds Three 7-Figure Businesses - Sonny Webster

Tue, 27 Aug 2024 10:00:00 -0600

In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies.

In this episode we dive into some killer topics. First Sonny’s olympic journey and the highs and lows that came with it. Then Sonny’s marketing tactics and strategies for building 3 businesses at once. Then we dive into some of Sonny’s philosophy around balancing Life and work. This is an amazing interview jam packed with Sonny’s story, marketing playbooks and some high level philosophy on being present while building.

Thanks for watching and share this with a friend if you enjoyed it!

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Building 8-Figure Growth Playbooks LIVE (Part 2)

Tue, 20 Aug 2024 09:00:00 -0600

Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position their brand, and Alex ends with "More Sauce" and how they can improve their website and content strategy.

Support Us By Checking out Heatmap & Signing up for a 7 Day Trial: https://link.mail.beehiiv.com/ss/c/u001.JnnPBCPIDxX8ubEL7d4VQ7fXGWSWiU4-us9MQEh92NWB7qGQJyCs_AgzKH781jQfJqMW1tGHwBcVp0Zog61HwQ/48d/q36P9w3LTWqL_-xNO3DCeQ/h8/h001.CYvGWVD6eAbjunWBrmINZP0SsM_Bu9gOh-DfTEEN0q0

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How to Build an 8 Figure Brand In 37 Mins (Part 1)

Tue, 13 Aug 2024 10:00:00 -0600

In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas and more. The final brand is Tales.com (impressive domain) where Alex and Brian give content, website and overall brand strategy ideas.

This is was a bada** episode. Filled with 1 banger insight after the other. Thanks for watching!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Your Playbook To Disrupt Bigger Brands

Tue, 06 Aug 2024 10:00:00 -0600

In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strategies for content from comments, and why “geturdupe” is unlikely to achieve viral success unlike their competitor dupe.com. This episode is jam packed with nothing but the best marketing advice on the internet. If you enjoyed this episode - share this with a friend and subscribe on YouTube so we can hit our 15K subscriber goal!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Learn To Create More Shareable Content In 47 Minutes

Tue, 30 Jul 2024 10:00:00 -0600

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience.

In episode 38, Brian breaks down frameworks, content angles, and ways to make your content more shareable. Meanwhile, Alex dives into how to scale your content and post more without scaling your team or hiring more people. Alex also dives into brands using unordinary objects to go viral. This episode is bada**. And if you loved it, do us a solid and share it with one of your marketing friends who needs better content… c’mon, you know who I’m talking about.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Wimbledon Gains 1M New Followers in 14 Days with this Strategy

Tue, 23 Jul 2024 10:00:00 -0600

In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand could pull off something similar. It’s a jam-packed episode filled with content gems to grow your brand with content marketing. 🚀 As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing

Tue, 16 Jul 2024 10:00:00 -0600

Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How This Brand’s Content Playbook Drives 450K Monthly Site Visits

Tue, 09 Jul 2024 09:00:00 -0600

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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--------------------

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Develop Your Brand Content Playbook in 48 Mins

Tue, 02 Jul 2024 10:00:00 -0600

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with everything brand content strategy, brand building, and practical tips for maximizing the impact of your content.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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35 Mins to Develop Your Founder Brand Content Playbook

Tue, 25 Jun 2024 09:00:00 -0600

In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strategizing and coming up with viral ideas for your founder brand playbook.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

Checkout: https://www.yotpo.com/

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How This Gum Brand Did $1M with 3 TikTok's

Tue, 18 Jun 2024 09:00:00 -0600

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content and strategy.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Breaking Down Liquid IV's Product Launch Framework

Tue, 11 Jun 2024 01:15:00 -0600

In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi ramen/ramen on the street. It's a comprehensive episode packed with valuable insights on product launches and content. Dive right in!

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How Dupe.com Gained 32 Million Views in 60 Days

Tue, 04 Jun 2024 15:00:00 -0600

In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in less than a month, introduces the "double hook" strategy, and emphasizes the crucial role of pacing and delivery in crafting killer content. Brian, on the other hand, gives us a behind-the-scenes look at the ridiculously effective content strategy of dupe.com, the finesse of Foundr's top of funnel and click funnel strategy, and the genius of Death to Stock's content marketing. Buckle up, 'cause this episode is chock-full of content strategy heavy hitters.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How Strava Grew To $300M In Revenue

Tue, 21 May 2024 09:00:00 -0600

In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue.

Then Brian breaks down how to build an agency. And what makes a successful agency. Why? he's built two successful agencies and his newest agency is quickly becoming one of the top TikTok shop agencies.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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48 Min To Develop The Best Content Strategy

Tue, 14 May 2024 09:00:00 -0600

Developing a content strategy is incredibly difficult. But it's the core of any growth engine. It impacts your emails, SMS, ads, landing pages, copy, ugc - literally everything if you do it right.

So, in the next 48 minutes you'll learn:

• The real impact of storytelling and practical advice

• A framework to break down any content strategy

• Tools to reverse engineer viral growth

• How to use content to drive lead gen and lead capture

Grab the notepad.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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A Simple Framework To Never Run Out Of Content Ideas

Wed, 08 May 2024 09:00:00 -0600

In this episode, Alex and Brian discuss to frameworks to help you scale your biz.

The first is the race-car framework which will help you dissect what it takes to build an efficient growth-engine that scales your brand.

Then Brian breaks down a framework he uses to create 300+ pieces of content a month for 8-9 figure brands.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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How to find $1M business ideas

Tue, 30 Apr 2024 09:00:00 -0600

So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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This Company Does $40m Selling Tape

Tue, 23 Apr 2024 09:00:00 -0600

Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale.

Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build a cult following and customer base.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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I turned $0 into $30M before 30 with Robert Oliver

Tue, 16 Apr 2024 09:00:00 -0600

Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to spot new opportunities, how he's building brands going into the future and dishes on the mental ups and downs of building a business.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Build An $60M TikTok Shop Funnel

Tue, 09 Apr 2024 09:00:00 -0600

Alex and Brian show you how to blow up using TikTok Shop and share brands on track to do over $50M in revenue. Then they break down RAD Global's unique and successful launch with famous Crossfit athlete - Danielle Brandon. While uncovering what make it unique, successful, and one of one.

Lastly, they break down Magic Mind's 8-figure funnel. And how they use psychology to convert traffic into customers.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Build A 7-Figure Brand From Scratch w/ Oren John

Tue, 02 Apr 2024 09:00:00 -0600

You have a vision for a million-dollar brand but then reality sets in...

You don't know where to start. How to build a brand book. Or set up a website. How to differentiate yourself in the market. What to create content about. How to get your first 1000 customers.

Well, take a breather...

Because Oren John came on the episode and I grilled him for 40 minutes. And asked him about everything you need to build a 7-figure brand from scratch. And he laid it out in 3 phases for you to steal and go build.

I'm also going to turn this into a visual playbook you can use and steal - if you want it then you can get it here when it goes live: www.marketingexamined.com/subscribe

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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How To Grow A 7-Figure Podcast With Ben Wilson

Tue, 26 Mar 2024 09:00:00 -0600

Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jordan or Arnold Schwarzenegger.

And wonder what the difference between you and them is? Or how they became who they became?

And if you think hard work is the sole answer - it's not.

In this episode, Ben Wilson takes his 10,000+ hours of studying the greats for his podcast How To Take Over The World and distills it into this 45 min episode.

Plus, you'll learn how to build a 7-figure podcast in 2024. From ideation to growth. Everything is covered.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

WANT FREE GAME? Basically - want us to talk about how we'd grow your business on the pod?

Drop a 5-star review. Send us the screenshot. And send us proof and your brand to podcast@marketingexamined.com and we'll feature it on the show.

Much love,

Alex & Brian

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020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity

Tue, 19 Mar 2024 08:30:00 -0600

Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. They discuss SEO, landing page optimization, and the power of improving your conversion rate.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

Follow Lukas on Everything:

IG: https://www.instagram.com/lukaspakter

YouTube: @SquidTalkPodcast

TikTok: https://www.tiktok.com/@squidpakter

SquidHaus: www.squidhaus.com

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019 - Closing Deals on SHARK TANK. How Brian became a Serial Entrepreneur.

Tue, 12 Mar 2024 08:00:00 -0600

As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first product (you'll never guess what it was), to working for the San Antonio Spurs, to getting an investment from Mark Cuban and Barbara Corcoran after a successful pitch on Shark Tank - Brian explains how his passion for sports turned into a hunger for business, and the lessons he's learned throughout all his successes (and failures). From building your first sales funnel, to acquiring VC investments, there's a ton to learn in this one. Thanks for listening, and don't forget to rate and subscribe if you enjoyed.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

--------------------

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CHAPTERS:

00:00 - Intro

01:29 - From College Basketball to the San Antonio Spurs media team.

10:11 - Brian's first business: Teeth whitening chewing gum.

12:09 When and how to pivot your startup.

15:32 - Brian's takeaways from his first startup.

16:47 - The importance of unit economics and customer acquisition costs.

18:30 - Brian's time as CMO of Grind.

23:37 - Brian's company went on Shark Tank, and CLOSED.

25:13 - The results of being featured on Shark Tank.

28:01 - Some of Brian's biggest takeaways at Grind.

31:12 - The secret to raising VC money.

33:24 - Transitioning from Founder to Employee - Pros and Cons.

38:33 - Pivoting back to Agency life at Rctfy.

46:48 - Organic Content Masterclass with Brian

018 - From Barback to CEO: Alex's Unbelievable Marketing Career EXPLAINED.

Tue, 05 Mar 2024 07:00:00 -0600

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The Kollective, and much more. Alex discusses his initial forays into content creation and social media management for (essentially) every bar in Austin, to navigating the world of agency life and the transition to his current business, Marketing Examined. Stay tuned, because Brian is up next.

💰 SWEAT EQUITY HAT GIVEAWAY:

We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify.

(US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.)

Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

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NEWSLETTER:

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www.marketingexamined.com

CHAPTERS:

00:00:00 - Intro & Sweat Equity Merch Giveaway

00:04:50 - From College Athlete to Agency Owner.

00:09:32 - Alex's First Agency: SocialFirst.

00:16:47 - The Hustle, and My First Million.

00:21:52 - 50 threads in 50 days on Twitter.

00:27:30 - Becoming CMO of Kollective.

00:32:27 - The Origins of Marketing Examined

00:37:50 - Should you start a newsletter in 2024?

00:45:36 - Free Game - How we'd grow YOUR brand. Luxee.

017 - Stop trying to go VIRAL. How to Build a TRUE fanbase with Kane Kallaway.

Tue, 27 Feb 2024 07:00:00 -0600

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't care about going viral anymore). They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode.

If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week.

💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS:

https://link.chtbl.com/sweat-equity

Follow Kane on Everything:

Newsletter: https://espressoletter.com/

IG: https://instagram.com/kanekallaway/

YouTube: @kallaway

TikTok: https://www.tiktok.com/@kanekallaway

wknds Podcast: @wkndstv

--------------------

🔥 WANT FREE GAME?

Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.

--------------------

📈 GROWTH PLAYBOOKS, STRAIGHT TO YOUR INBOX:

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https://www.marketingexamined.com

--------------------

Follow Alex & Brian on Twitter and IG

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CHAPTERS:

00:00 - Intro & Kane's Creator Journey

06:21 - "The Artist Gap". The challenges of learning how to make content.

08:33 - Are side hustles possible? The importance of going all-in.

15:01 - Kane's content creation process, explained.

17:07 - Should you give away your business' biggest secrets?

23:23 - Top of funnel vs bottom of funnel content. Which is more important?

29:57 - When Ben Shapiro STOLE Kane's content.

35:05 - Kane got an Apple Vision Pro.

36:10 - How important is Quality in being a successful creator?

38:34 - What is the most important aspect of high quality content?

40:05 - Kane's storytelling structure.

41:34 - How to write a good hook.

45:29 - Coming up with a fresh take about something that's huge.

47:11 - Is Kane going to go all-in on YouTube?

49:52 - Identity Dissonance & Drifting from the goal

53:02 - How do you keep your focus when working on so many things?

016 - Discovering your PERFECT Content Strategy with JT Barnett.

Tue, 20 Feb 2024 10:00:00 -0600

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating content, or are a content creator looking to partner with brands, this episode is for you.

Follow JT on everything:

TikTok: www.tiktok.com/@jtbarnett

IG: www.instagram.com/jtbarnett/

YouTube: https://www.youtube.com/@jtbarnett.

--------------------

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015 - Nice Kicks Founder & CEO on Keeping Your Media Company Relevant in 2024.

Tue, 13 Feb 2024 09:00:00 -0600

Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

SPONSORED BY:

Marketing Examined - Make smarter marketing moves with Alex's playbooks, in your inbox, 3 times a week. Subscribe below:

http://bit.ly/marketingexaminedsub

--------------------

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--------------------

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NEWSLETTER:

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--------------------

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CHAPTERS:

00:00:00 - Introduction

00:02:08 - The Origins of Nice Kicks

00:05:09 - Going from online to opening a physical location.

00:09:24 - Deciding to close the Nice Kicks retail store.

00:10:46 - From web-first to social first: Inside Nice Kicks' revenue.

00:16:43 - The Death of the Signature Shoe.

00:22:59 - Namesake Marketing has completely changed.

00:27:16 - What do brands need to do to succeed in the shoe business in 2024.

00:31:54 - How are the biggest shoes being disrupted?

00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger

00:38:53 - How Media companies can survive in the attention economy.

00:42:01 - The biggest brands to watch in shoes in 2024.

00:45:54 - The history of Sneaker Drops.

00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era.

00:54:27 - Huge viral potential with Out-of-Home Ads

00:58:28 - Will High Rocks take over Crossfit?

014 - Ex-Nike Marketing Director Reveals Billion Dollar Brand Secrets.

Tue, 06 Feb 2024 09:30:00 -0600

In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike.

Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world of sports marketing, NIL, and college sports.

This is a must listen for anyone looking to build a world class brand, influencer partnerships, or trying to land their dream job with brands like Nike.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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CHAPTERS:

00:00:00 - Introduction and Jordan's Obsession with Nike.

00:05:59 - Creating alignment between your brand and their representatives.

00:11:30 - Should brands ONLY focus on ROI?

00:13:07 - What are the key components of a strong brand?

00:16:21 - Using Ads to build your brand identity.

00:18:48 - The importance of community on Social Media.

00:22:42 - Could Nike ever become a social-first company?

00:27:15 - The Death of the Signature Athlete, and Why are Brands Obsessed with NY and LA?

00:34:41 - Jordan synced up OBJ and Cristiano Ronaldo at Paris Fashion Week

00:40:25 - The frail nature of an athlete's career

00:43:34 - NIL Collectives, and why Young Athletes need to know about them.

00:46:44 - How Jordan and Alex got started by bartering.

00:54:24 - The Death of the NCAA & the future of College Sports.

00:58:37 - Jordan on Johnny Manziel's Pro Day.

01:02:32 - Jordan's Playbook for Up-and-Coming Recruits

01:07:31 - Jordan's message to top high school recruits.

01:10:43 - How do you get a Job at Nike?

013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.

Tue, 30 Jan 2024 10:00:00 -0600

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.

If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.

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--------------------

CHAPTERS:

00:00 - Intro & Venice Meetup in February.

02:58 - Anduril made a hype video for a drone, and it's incredible.

09:00 - Why founder-facing companies are king.

11:19 - How Taboo Companies win when paid ads aren't an option.

19:26 - The Halo Effect of Creating your own efficient content.

20:39 - The Secret Sauce behind Truff.

24:46 - The numbers behind the Sauce.

28:04 - How Truff seeds influencers.

37:01 - How to Spy on your Competitors when launching a brand.

42:39 - Alex & Brian's go-to tools for competitive analysis.

44:24 - Brian's Competitive Analysis playbook.

012 - Why You Need To Pay Attention To The Decline Of Legacy Media.

Tue, 23 Jan 2024 09:00:00 -0600

Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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CHAPTERS:

00:00 - Intro

02:53 - Show Rundown

05:12 - The Death of Legacy Media

10:14 - Why NOW is the time to invest in your own content.

16:31 - The Story of the Stanley Tumbler

22:38 - Peacock's playoff gamble, and why it worked so well.

27:25 - How can Peacock keep those subscribers?

35:09 - Free Game: Keep it Classic Vintage

51:41 - Shoutout our most dedicated podcast listener.

011 - How to Get Your First 10k Followers on Instagram.

Tue, 16 Jan 2024 10:00:00 -0600

If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktails and the "0-proof" movement.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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NEWSLETTER:

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CHATPERS:

00:00 - Intro

00:48 - Interviewing former brand director for Nike Basketball, Jordan Rogers

05:08 - Show Rundown

08:38 - Athletic Brewing's alcohol-free marketing playbook.

15:18 - Athletic Brewing's "Give Dry a Try"

22:58 - The rise of the mocktails & the "0 proof" movement

25:58 - What are other "better for you" opportunities?

28:18 - Blueland & Subscription Business Secrets

30:50 - The growth opportunity in coffee alternatives

36:29 - How to get your first 10k followers on IG

010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.

Tue, 09 Jan 2024 10:00:00 -0600

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

Follow Oren on Everything:

Instagram: www.instagram.com/orenmeetsworld

TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

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--------------------

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NEWSLETTER:

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--------------------

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009 - This company will spend $700k on direct mail to generate $19M.

Tue, 26 Dec 2023 16:00:00 -0600

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure brand, and what other up-and-coming influencers can do to leverage their platforms. You're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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--------------------

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NEWSLETTER:

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008 - How GTA 6’s “leak” racked up 150m views in a week.

Tue, 19 Dec 2023 09:24:00 -0600

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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--------------------

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NEWSLETTER:

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--------------------

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CHAPTERS

00:00 - Intro

05:44 - Did Rockstar manufacture the GTA 6 Leak?

25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good.

41:19 - OLIPOP's $200m Influencer Marketing Playbook

54:55 - Moonshot Marketing, and why you should consider doing it

007 - The Lego Cinematic Universe is BLOWING up Lego's sales.

Tue, 12 Dec 2023 10:30:00 -0600

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

--------------------

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--------------------

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NEWSLETTER:

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006 - Exposing the Secrets behind a $100M DTC brand with Oren John.

Tue, 05 Dec 2023 09:00:00 -0600

Alex and Brian talk to Oren John about building a 500k+ audience as a content creator after spending time as an executive at a publicly traded company. Oren shares his formula for creating viral content, never before shared info on his background and the boys brainstorm how they'd start a brand from scratch.

--------------------

Follow Oren on Everything:

Instagram: www.instagram.com/orenmeetsworld

TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

--------------------

The Links You're Looking For

ImportYeti: www.importyeti.com

Pietra: www.pietrastudio.com

US Patent & Trademark Search: https://tmsearch.uspto.gov/search/search-information

--------------------

MORE SWEAT EQUITY

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005 - This business is FAILING. Here's how we would save it.

Tue, 28 Nov 2023 07:57:00 -0600

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.

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004 - Snoop Dogg’s “Done with smoke” Ad, and why it worked so well.

Tue, 21 Nov 2023 09:00:00 -0600

Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which platforms to target in 2024. A thanksgiving feast of marketing served up right before the turkey.

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003 - The Secret to Starting with Short-Form, and TikTok's War Against Amazon.

Tue, 14 Nov 2023 19:30:00 -0600

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.

On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.

Keep grinding, and we'll see you next week.

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For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

Follow Alex & Brian on Twitter

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CHAPTERS

00:00 - Alex's Tiny Hat

03:43 - Cut 30 Update & The Only Way to Grow a Podcast

12:06 - Alex's Formula for Short-Form Success

18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.

30:28 - You’re using hooks wrong. Learn from Connor Price

40:18 - Packaging is the Product

46:59 - "What is that?" Products that Market Themselves

51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

002 - How Deion Sanders got 400m People Talking About Sunglasses.

Tue, 07 Nov 2023 20:00:00 -0600

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.

SOCIALS

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Chapters:

00:00 - Intro

03:19 - The Kelce Bro’s Podcast Growth Strategy

14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)

19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY

22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass

43:18 - Viral Loops & Mailchimp's Genius Referral Program

52:00 - Your Cold Emails Suck. Tim Ferris can help.

001 - The 9-Figure Creator Brand Playbook.

Wed, 25 Oct 2023 19:00:00 -0600

Welcome to the first episode of Sweat Equity, the best brainstorming session you’ve ever had.

Today’s episode is all about creator brands, and why cultivating a rabid fanbase is one of the most valuable things you can do for your business. Alex and Brian go deep on Kim K’s multi-million dollar empire, how Mr. Beast’s Feastables is eating Hershey’s lunch, and how KSI and Logan Paul's Prime Energy exploded onto the sports drink scene. Round things out with the 4 most important steps to cultivating a fanbase that will follow you anywhere, and you have yourself a jam-packed pilot episode.

SOCIALS

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Follow Alex & Brian on Twitter

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Brian: twitter.com/brian_blum1

CHAPTERS

00:00 - Intro

01:27 - Short-form vs. Long-form content

10:55 - How Kim K made $1m a minute

14:55 - Finding the perfect fit for your audience

23:05 - Why Mr. Beast's chocolate brand will overtake Hershey's

26:49 - Legacy brands can't compete with creators

30:32 - Every athletes’ side hustle should be content creation

45:33 - 4 Steps to launch a successful creator brand

51:21 - Viral CGI Playbook