<![CDATA[Take It To The Max!]]>e7dd1888-ffee-5629-ab98-310427740b53Thu, 23 Apr 2026 15:30:07 +0000Captivate.fmNational Mortgage Professionalhttps://artwork.captivate.fm/f7bea408-99df-41bf-be5d-366d455cc75a/CB4ciAyd2QSCq9CUXVl-xCnU.jpgTake It To The Max!National Mortgage ProfessionalNational Mortgage ProfessionalTake It To The Max! with LaDonna Lockard, CEO of MaxClass, brings you expert insights from top mortgage professionals. From market trends to tech innovations, each episode delivers strategies to help you stay ahead. Whether you're a loan officer, lender, or industry executive, this podcast is your go-to source for expert advice, fresh perspectives, and the tools you need to accelerate your success. Tune in, level up, and Take It To The Max!https://nationalmortgageprofessional.com/podcastsfalseepisodicnopodcastResilience, Wealth & Responsibility: A New Path to Homeownership with Dr. Boyce WatkinsResilience, Wealth & Responsibility: A New Path to Homeownership with Dr. Boyce WatkinsIn this powerful episode of Take It To The Max, LaDonna Lockard welcomes Dr. Boyce Watkins for a thought-provoking conversation on financial education, resilience, and the realities of wealth-building in America. From overcoming early academic challenges to redefining how we approach opportunity, this episode challenges listeners to move beyond blame, embrace growth, and take ownership of their financial future.

]]>In this powerful episode of Take It To The Max, LaDonna Lockard welcomes Dr. Boyce Watkins for a thought-provoking conversation on financial education, resilience, and the realities of wealth-building in America. From overcoming early academic challenges to redefining how we approach opportunity, this episode challenges listeners to move beyond blame, embrace growth, and take ownership of their financial future.

]]>c4d2e489-4658-48f5-8e5d-0b6959ce2b1dThu, 23 Apr 2026 08:00:00 -040023:20falsefullEducation Over Sales: Creating Opportunity in Mortgage with Corey SingletonEducation Over Sales: Creating Opportunity in Mortgage with Corey SingletonIn this episode of Take It To The Max, LaDonna Lockard welcomes Corey Singleton, CEO of Inspired Mortgage and Chief Equity & Ethics Officer for BMPA, for a powerful conversation on equity, access, and legacy in homeownership. From navigating systemic barriers to redefining success through education instead of sales, this episode challenges lenders to rethink how they serve—and who they serve.

]]>In this episode of Take It To The Max, LaDonna Lockard welcomes Corey Singleton, CEO of Inspired Mortgage and Chief Equity & Ethics Officer for BMPA, for a powerful conversation on equity, access, and legacy in homeownership. From navigating systemic barriers to redefining success through education instead of sales, this episode challenges lenders to rethink how they serve—and who they serve.

]]>b2b03981-79cb-4875-ab2f-bd26a1939c07Thu, 09 Apr 2026 08:00:00 -040020:22falsefullFrom Awareness to Action: Expanding Access to Homeownership with Rogelio GoertzenFrom Awareness to Action: Expanding Access to Homeownership with Rogelio GoertzenIn this episode of Take It To The Max, LaDonna Lockard welcomes Rogelio Goertzen for a powerful conversation on breaking barriers to homeownership through education, accessibility, and unified industry action. From language access and ITIN lending to leadership responsibility and the next generation of mortgage professionals, this episode challenges the industry to stop talking about the problem—and start building real solutions.

]]>In this episode of Take It To The Max, LaDonna Lockard welcomes Rogelio Goertzen for a powerful conversation on breaking barriers to homeownership through education, accessibility, and unified industry action. From language access and ITIN lending to leadership responsibility and the next generation of mortgage professionals, this episode challenges the industry to stop talking about the problem—and start building real solutions.

]]>a02db3a7-7742-4d17-b2e7-987126ba77ccThu, 26 Mar 2026 08:00:00 -040023:20falsefullFrom Conversation to Action: Closing the Homeownership Gap with Dr. Jennifer GormerFrom Conversation to Action: Closing the Homeownership Gap with Dr. Jennifer GormerIn this episode of Take It To The Max, LaDonna Lockard sits down again with Dr. Jennifer Gormer to spotlight the growth of the Minority Homeownership Conference and the urgent work being done to expand access and equity in housing. From financial literacy and trust-building to AI, advocacy, and cross-industry collaboration, this conversation challenges mortgage professionals to move beyond awareness and take meaningful action.

]]>In this episode of Take It To The Max, LaDonna Lockard sits down again with Dr. Jennifer Gormer to spotlight the growth of the Minority Homeownership Conference and the urgent work being done to expand access and equity in housing. From financial literacy and trust-building to AI, advocacy, and cross-industry collaboration, this conversation challenges mortgage professionals to move beyond awareness and take meaningful action.

]]>653c0856-41e2-48e4-9152-3499eb358eaeThu, 19 Mar 2026 08:00:00 -040029:40falsefullAuthenticity, Brand Strategy & the Future of Mortgage Marketing with Bri LeesAuthenticity, Brand Strategy & the Future of Mortgage Marketing with Bri LeesIn this episode of Take It To The Max, LaDonna Lockard welcomes marketing strategist and fractional CMO Bri Lees for a candid conversation about the state of mortgage marketing and the leadership decisions shaping it. From executive branding and authentic content creation to the leadership accountability behind successful marketing strategies, this discussion challenges companies to rethink how they show up, communicate, and build trust in a rapidly evolving industry.

]]>In this episode of Take It To The Max, LaDonna Lockard welcomes marketing strategist and fractional CMO Bri Lees for a candid conversation about the state of mortgage marketing and the leadership decisions shaping it. From executive branding and authentic content creation to the leadership accountability behind successful marketing strategies, this discussion challenges companies to rethink how they show up, communicate, and build trust in a rapidly evolving industry.

]]>b3e1239c-001c-4d65-b363-756e48436c19Thu, 12 Mar 2026 08:00:00 -040029:53falsefullCompliance, Compensation & Clarity with Jeana LanktreeCompliance, Compensation & Clarity with Jeana LanktreeIn this episode of Take It To The Max, MaxClass CEO LaDonna Lockard sits down with Jeana Lanktree, Director of Training and Compliance at MaxClass, to unpack the real-world impact of loan officer compensation rules and compliance challenges facing mortgage professionals today. From industry misconceptions to scalable compensation models and the future of regulation, this conversation delivers practical insight for lenders and leaders navigating today’s evolving mortgage landscape.

]]>In this episode of Take It To The Max, MaxClass CEO LaDonna Lockard sits down with Jeana Lanktree, Director of Training and Compliance at MaxClass, to unpack the real-world impact of loan officer compensation rules and compliance challenges facing mortgage professionals today. From industry misconceptions to scalable compensation models and the future of regulation, this conversation delivers practical insight for lenders and leaders navigating today’s evolving mortgage landscape.

]]>29a924c9-949b-4108-a153-70012af0735aThu, 05 Mar 2026 08:00:00 -040027:11falsefullFrom Commodity to Advisor: Elevating the Modern MLO with Tricia McIntosh, CFP®️From Commodity to Advisor: Elevating the Modern MLO with Tricia McIntosh, CFP®️In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes former MLO turned educator Tricia McIntosh, CFP®️, for a deep dive into building sustainable, six-figure mortgage practices. From advisor-level positioning and gig economy niches to AI adoption and dismantling limiting beliefs, this conversation challenges originators to stop competing on rate and start competing on value.

]]>In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes former MLO turned educator Tricia McIntosh, CFP®️, for a deep dive into building sustainable, six-figure mortgage practices. From advisor-level positioning and gig economy niches to AI adoption and dismantling limiting beliefs, this conversation challenges originators to stop competing on rate and start competing on value.

]]>d420188f-b2c0-4829-a3d7-b1cb97412c01Thu, 26 Feb 2026 08:00:00 -040026:36falsefullAdvocacy in Action: Expanding Black Homeownership with Dr. Jennifer GormerAdvocacy in Action: Expanding Black Homeownership with Dr. Jennifer GormerIn this special Black History Month episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dr. Jennifer Gormer, President and CEO of Integrity Home Lending and founder of the Black Mortgage Professional Alliance, for a powerful conversation on leadership, equity, and action. From policy advocacy on Capitol Hill to tangible solutions for affordability and education, this episode highlights how the industry can close the homeownership gap—one family, one loan, and one opportunity at a time.

]]>In this special Black History Month episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dr. Jennifer Gormer, President and CEO of Integrity Home Lending and founder of the Black Mortgage Professional Alliance, for a powerful conversation on leadership, equity, and action. From policy advocacy on Capitol Hill to tangible solutions for affordability and education, this episode highlights how the industry can close the homeownership gap—one family, one loan, and one opportunity at a time.

]]>bb1211ee-04be-470f-bae7-cfa96ab4fd85Thu, 19 Feb 2026 07:30:00 -040033:29falsefullPrivate Capital, Real Impact: The Evolution of Modern LendingPrivate Capital, Real Impact: The Evolution of Modern LendingIn this episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dave Gray, Vice President of Business Development at Anchor Loans, for a candid conversation about the modernization of private lending and its role in addressing the housing deficit. From relationship-driven capital strategy to representation in lending and real opportunities in ground-up construction, this episode unpacks how private capital can create both profit and impact in today’s housing ecosystem.

]]>In this episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Dave Gray, Vice President of Business Development at Anchor Loans, for a candid conversation about the modernization of private lending and its role in addressing the housing deficit. From relationship-driven capital strategy to representation in lending and real opportunities in ground-up construction, this episode unpacks how private capital can create both profit and impact in today’s housing ecosystem.

]]>77c1c5e1-4f8c-4572-b9fb-2f852406d1a1Thu, 12 Feb 2026 08:00:00 -040026:43falsefullMortgage With a Mission: Closing the Homeownership GapMortgage With a Mission: Closing the Homeownership GapIn this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Jeremy Davis, President of Mortgage at Southern Bancorp, for a deeply personal conversation about mission-driven lending and closing generational homeownership gaps. From community-first leadership and equitable product design to the idea of “mortgage nobility,” this episode challenges the industry to rethink how margin, mission, and real impact can coexist.

]]>In this powerful episode of Take It To The Max, MaxClass CEO LaDonna Lockard welcomes Jeremy Davis, President of Mortgage at Southern Bancorp, for a deeply personal conversation about mission-driven lending and closing generational homeownership gaps. From community-first leadership and equitable product design to the idea of “mortgage nobility,” this episode challenges the industry to rethink how margin, mission, and real impact can coexist.

]]>04954dc8-c8bc-42c8-9e1f-1545ed892ce4Thu, 05 Feb 2026 08:00:00 -040033:38falsefullWhy Clean Data Comes Before AI in Mortgage LendingWhy Clean Data Comes Before AI in Mortgage LendingIn this episode of Take It To The Max, LaDonna Lockard welcomes back Brian Vieaux, President of MISMO, for a deep dive into why clean data and standardized workflows matter more than any new AI tool. From MISMO compliance and fintech partnerships to automation pitfalls and regulatory readiness, this conversation offers practical insight for lenders preparing to grow smarter in 2026 and beyond.

]]>In this episode of Take It To The Max, LaDonna Lockard welcomes back Brian Vieaux, President of MISMO, for a deep dive into why clean data and standardized workflows matter more than any new AI tool. From MISMO compliance and fintech partnerships to automation pitfalls and regulatory readiness, this conversation offers practical insight for lenders preparing to grow smarter in 2026 and beyond.

]]>1815dfd8-bec9-4e97-8f9a-1571970a2de8Thu, 29 Jan 2026 08:00:00 -040022:33falsefullBuilding Access to Homeownership Through Education and InclusionBuilding Access to Homeownership Through Education and InclusionIn this episode of Take It To The Max, LaDonna Lockard sits down with Rogelio Goertzen, Founder and CEO of HOME (Hispanic Organization of Mortgage Experts), to discuss inclusion, education, and access in the mortgage industry. From language barriers and ITIN lending to financial literacy and leadership, this conversation highlights how building people and community is the key to expanding homeownership opportunities.

]]>In this episode of Take It To The Max, LaDonna Lockard sits down with Rogelio Goertzen, Founder and CEO of HOME (Hispanic Organization of Mortgage Experts), to discuss inclusion, education, and access in the mortgage industry. From language barriers and ITIN lending to financial literacy and leadership, this conversation highlights how building people and community is the key to expanding homeownership opportunities.

]]>948dc1b8-4297-4585-9a53-82b751012d04Thu, 15 Jan 2026 08:00:00 -040036:07falsefullWhy 2026 Is a Year of Real OpportunityWhy 2026 Is a Year of Real OpportunityIn this powerful episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with returning guest Jeana Lanktree for a deep, forward-looking conversation about what’s really ahead for the mortgage and housing industry in 2026. From home affordability and evolving loan products to AI, income shifts, and the growing importance of human connection, this episode challenges conventional thinking and cuts through the noise.

Together, LaDonna and Jeana explore why opportunity belongs to professionals who invest in education, understand their clients on a human level, and are willing to pivot with intention rather than fear. This is a must-listen for loan officers, industry leaders, and anyone ready to approach the next market cycle with clarity, strategy, and confidence.

]]>In this powerful episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with returning guest Jeana Lanktree for a deep, forward-looking conversation about what’s really ahead for the mortgage and housing industry in 2026. From home affordability and evolving loan products to AI, income shifts, and the growing importance of human connection, this episode challenges conventional thinking and cuts through the noise.

Together, LaDonna and Jeana explore why opportunity belongs to professionals who invest in education, understand their clients on a human level, and are willing to pivot with intention rather than fear. This is a must-listen for loan officers, industry leaders, and anyone ready to approach the next market cycle with clarity, strategy, and confidence.

]]>38bb8037-4732-49b0-9529-e881f9c228ebThu, 08 Jan 2026 08:00:00 -040034:02falsefullBuilding the Future of Mortgage Education with Elle MuseBuilding the Future of Mortgage Education with Elle MuseIn this forward-focused episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with Elle Muse, VP of Education at MaxClass, to talk innovation, compliance, and how education is evolving to meet a changing industry. From “sticky situations” to new professional development tracks, Elle reveals how MaxClass is shaping the next generation of mortgage professionals.

]]>In this forward-focused episode of Take It To The Max, CEO of MaxClass LaDonna Lockard sits down with Elle Muse, VP of Education at MaxClass, to talk innovation, compliance, and how education is evolving to meet a changing industry. From “sticky situations” to new professional development tracks, Elle reveals how MaxClass is shaping the next generation of mortgage professionals.

]]>1778b4cb-3a42-47a4-bf36-4089f1c1aa27Thu, 13 Nov 2025 08:00:00 -040023:22falsefullLeading with Heart: Authentic Networking with Jen PeachmanLeading with Heart: Authentic Networking with Jen PeachmanIn this emotional and inspiring episode of Take It To The Max, CEO of MaxClass, LaDonna Lockard has Jen Peachman on to share her journey of balancing career growth, leadership, and motherhood while championing authenticity in an industry that often prizes polish over honesty. Discover how vulnerability and intention can transform not only your network, but your life.

]]>In this emotional and inspiring episode of Take It To The Max, CEO of MaxClass, LaDonna Lockard has Jen Peachman on to share her journey of balancing career growth, leadership, and motherhood while championing authenticity in an industry that often prizes polish over honesty. Discover how vulnerability and intention can transform not only your network, but your life.

]]>1c218027-7f53-4950-92a8-92e07b5fc692Thu, 06 Nov 2025 08:00:00 -040030:38falsefullRenewal Season: Compliance, Change, And The Future Of HousingRenewal Season: Compliance, Change, And The Future Of HousingIt’s renewal season — and MaxClass CEO LaDonna is here to make sure you don’t lose your license or your edge. Joined by Cerryia Lindberg, she covers key renewal reminders, lessons from MBA Annual, and a powerful look at how AI, layoffs, and leadership are reshaping the housing ecosystem heading into 2026.

]]>It’s renewal season — and MaxClass CEO LaDonna is here to make sure you don’t lose your license or your edge. Joined by Cerryia Lindberg, she covers key renewal reminders, lessons from MBA Annual, and a powerful look at how AI, layoffs, and leadership are reshaping the housing ecosystem heading into 2026.

]]>1df019a3-07ad-4604-b6bd-158b45fce08bThu, 30 Oct 2025 08:00:00 -040025:14falsefullNetworking Through Education with Matt GallantNetworking Through Education with Matt GallantIn this episode of Take It To The Max, MaxClass CEO LaDonna Lockard sits down with Matt Gallant, Director of Member Engagement at the MBA, to explore how education fuels stronger networks and better leadership. Discover why empowering others through learning isn’t just good business — it’s the key to real professional growth.

]]>In this episode of Take It To The Max, MaxClass CEO LaDonna Lockard sits down with Matt Gallant, Director of Member Engagement at the MBA, to explore how education fuels stronger networks and better leadership. Discover why empowering others through learning isn’t just good business — it’s the key to real professional growth.

]]>9a0295bc-4c3c-4155-bddc-1670017fe5f0Thu, 23 Oct 2025 08:00:00 -040044:23falsefullTake It To The Max: The Three L’s EditionTake It To The Max: The Three L’s EditionFor the first time ever, Take It To The Max welcomes two powerhouse guests in one episode.

Liz Short and Lindsey Meyer join CEO of MaxClass, LaDonna Lockard, for the special “Three L’s” edition to share the story behind their new coauthored book Rethink Everything You Know About Networking. From how one authentic connection sparked a 26-person collaboration to the power of building relationships that open real doors — this episode is all about meaningful networking, leadership, and collaboration at its best.

]]>For the first time ever, Take It To The Max welcomes two powerhouse guests in one episode.

Liz Short and Lindsey Meyer join CEO of MaxClass, LaDonna Lockard, for the special “Three L’s” edition to share the story behind their new coauthored book Rethink Everything You Know About Networking. From how one authentic connection sparked a 26-person collaboration to the power of building relationships that open real doors — this episode is all about meaningful networking, leadership, and collaboration at its best.

]]>1fc25b3d-2595-4bfe-97e8-8757aa373e78Thu, 16 Oct 2025 08:00:00 -040033:38falsefullRethink Networking: Jake Vermillion on Expanding Your Reach in a Shifting MarketRethink Networking: Jake Vermillion on Expanding Your Reach in a Shifting MarketIn this episode of Take It To The Max!, CEO of MaxClass LaDonna Lockard sits down with Jake Vermillion to dive deep into how loan officers can strategically expand their networks in a challenging lending environment. From leveraging local partnerships to capitalizing on open houses and community marketing, Jake shares practical, time-tested strategies top producers are using to thrive.

]]>In this episode of Take It To The Max!, CEO of MaxClass LaDonna Lockard sits down with Jake Vermillion to dive deep into how loan officers can strategically expand their networks in a challenging lending environment. From leveraging local partnerships to capitalizing on open houses and community marketing, Jake shares practical, time-tested strategies top producers are using to thrive.

]]>3366c311-5cab-4fc8-874d-a49283c70c6eThu, 09 Oct 2025 08:00:00 -040039:57falsefullTake It To The Max: Brian Vieaux on FinLocker, MISMO, and the Future of HousingTake It To The Max: Brian Vieaux on FinLocker, MISMO, and the Future of HousingIn this episode of Take It To The Max, CEO of MaxClass LaDonna Lockard talks with Brian Vieaux, currently President of FinLocker and soon-to-be President of MISMO. Brian discusses the transition, MISMO’s role in driving industry standards, and how initiatives around AI, collaboration, and affordability can transform the future of housing finance.

]]>In this episode of Take It To The Max, CEO of MaxClass LaDonna Lockard talks with Brian Vieaux, currently President of FinLocker and soon-to-be President of MISMO. Brian discusses the transition, MISMO’s role in driving industry standards, and how initiatives around AI, collaboration, and affordability can transform the future of housing finance.

]]>32e17ed8-6051-47a5-9b3a-b8b57469fdceThu, 02 Oct 2025 09:00:00 -040030:59falsefullTaking It to the Max: Human Connection in Today’s Mortgage MarketTaking It to the Max: Human Connection in Today’s Mortgage MarketIn this episode, CEO of MaxClass LaDonna Lockard sits down with mortgage strategist Jeana Lanktree to discuss the biggest shifts in today’s lending landscape, from non-QM opportunities to creative affordability solutions. Together they explore why authenticity, kindness, and trust are more essential than ever for building lasting client relationships in the mortgage industry.

]]>In this episode, CEO of MaxClass LaDonna Lockard sits down with mortgage strategist Jeana Lanktree to discuss the biggest shifts in today’s lending landscape, from non-QM opportunities to creative affordability solutions. Together they explore why authenticity, kindness, and trust are more essential than ever for building lasting client relationships in the mortgage industry.

]]>579998fb-541f-467d-af6f-cf68f193d708Thu, 25 Sep 2025 08:00:00 -040033:37falsefullJumping Into Marketing With PurposeJumping Into Marketing With PurposeMarketing strategist DeLaine Nick reveals how an unexpected leap—literally—propelled her into an industry she never planned to join. In this conversation, she discusses leadership lessons from her father, the power of LinkedIn connections, and her mission to spotlight women shaping the future. She also highlights her “Coffee Chats That Connect” series, a platform for authentic voices and community-driven storytelling

]]>Marketing strategist DeLaine Nick reveals how an unexpected leap—literally—propelled her into an industry she never planned to join. In this conversation, she discusses leadership lessons from her father, the power of LinkedIn connections, and her mission to spotlight women shaping the future. She also highlights her “Coffee Chats That Connect” series, a platform for authentic voices and community-driven storytelling

]]>8e98db3e-23fc-4379-b874-045e8f6a7f5fTue, 19 Aug 2025 07:00:00 -040035:17falsefullFrom Appraisal to Advocacy: How Heidi Belney is Revitalizing the Mortgage IndustryFrom Appraisal to Advocacy: How Heidi Belney is Revitalizing the Mortgage IndustryIn this episode, CEO of MaxClass LaDonna Lockard, sits down with the dynamic and visionary Heidi Belney, a rising leader in the mortgage and fintech space whose journey into the industry was anything but conventional. From her accidental entry via an appraisal job to shaping impactful tech solutions and reinventing live events for the New Jersey MBA, Heidi shares a candid look at how she’s challenging the status quo.

]]>In this episode, CEO of MaxClass LaDonna Lockard, sits down with the dynamic and visionary Heidi Belney, a rising leader in the mortgage and fintech space whose journey into the industry was anything but conventional. From her accidental entry via an appraisal job to shaping impactful tech solutions and reinventing live events for the New Jersey MBA, Heidi shares a candid look at how she’s challenging the status quo.

]]>c1387e46-91e0-4cec-8d1f-a38a49ba3ad5Tue, 05 Aug 2025 07:00:00 -040033:49falsefullBridging The Trust Gap In HomeownershipBridging The Trust Gap In HomeownershipDespite unprecedented access to information, many young Americans remain confused and unprepared for homeownership. Kristin Messerli, Executive Director of FirstHome IQ, highlights how financial education, early outreach, and community partnerships are essential to breaking generational cycles of financial exclusion on Take It To The Max with LaDonna Lockard. This candid interview reveals how tech, trust-building, and real-world resources can create lasting change.

]]>Despite unprecedented access to information, many young Americans remain confused and unprepared for homeownership. Kristin Messerli, Executive Director of FirstHome IQ, highlights how financial education, early outreach, and community partnerships are essential to breaking generational cycles of financial exclusion on Take It To The Max with LaDonna Lockard. This candid interview reveals how tech, trust-building, and real-world resources can create lasting change.

]]>ac81552e-7930-40a0-ae1d-67bf787d5996Tue, 22 Jul 2025 08:00:00 -040029:41falsefullReality Check for the 2025 MarketReality Check for the 2025 MarketIn this episode, LaDonna Lockard and Steven Wynands dig into real estate market shifts, noting a surprising flattening of 2025 home sales despite early optimism. They explore a surge in new real estate licenses and discuss how AI is transforming recruitment and personality analysis in the industry. It’s an energizing blend of market insight, personal updates, and tactical advice for anyone navigating housing and hiring in a volatile year.

]]>In this episode, LaDonna Lockard and Steven Wynands dig into real estate market shifts, noting a surprising flattening of 2025 home sales despite early optimism. They explore a surge in new real estate licenses and discuss how AI is transforming recruitment and personality analysis in the industry. It’s an energizing blend of market insight, personal updates, and tactical advice for anyone navigating housing and hiring in a volatile year.

]]>59b47dd3-ce22-4466-a525-ec3a47682af8Tue, 08 Jul 2025 07:00:00 -040023:01falsefullFrom Ice To Influence: Matthew Blackmer’s JourneyFrom Ice To Influence: Matthew Blackmer’s JourneyIn this compelling episode of Take It To The Max, host LaDonna Lockard sits down with Matthew Blackmer, VP of Business Development at West Capital Lending, to explore his extraordinary journey from professional figure skating to leadership in the mortgage industry. Blackmer shares actionable strategies for growth, the value of human connection in business, and why representation and authenticity are essential—especially during Pride Month. His story is one of vision, heart, and high-impact execution.

]]>In this compelling episode of Take It To The Max, host LaDonna Lockard sits down with Matthew Blackmer, VP of Business Development at West Capital Lending, to explore his extraordinary journey from professional figure skating to leadership in the mortgage industry. Blackmer shares actionable strategies for growth, the value of human connection in business, and why representation and authenticity are essential—especially during Pride Month. His story is one of vision, heart, and high-impact execution.

]]>3fdfcd28-bf9a-4858-baf6-c0d94d6923d1Mon, 16 Jun 2025 08:00:00 -040030:39falsefullAdvocacy and HeidiAdvocacy and HeidiFrom late-night flights to last-minute panels, LaDonna Lockard dives into the NJ MBA Regional with wit, heart, and a fierce love for industry advocacy. She highlights game-changing sessions, a puppy booth with purpose, and women like Heidi Belnay who are shaking up the space. With a nod to LGBTQIA+ pride and a call to action for youth engagement, this episode blends heart, hustle, and high-impact voices.

]]>From late-night flights to last-minute panels, LaDonna Lockard dives into the NJ MBA Regional with wit, heart, and a fierce love for industry advocacy. She highlights game-changing sessions, a puppy booth with purpose, and women like Heidi Belnay who are shaking up the space. With a nod to LGBTQIA+ pride and a call to action for youth engagement, this episode blends heart, hustle, and high-impact voices.

]]>242a919f-6258-472e-99d8-746a85887e8cMon, 09 Jun 2025 08:00:00 -040029:47falsefullMaximizing Growth in a Changing MarketMaximizing Growth in a Changing MarketIn this engaging conversation, MaxClass’ CEO, LaDonna Lockard, and Customer Success and Ops Manager, Cerryia Lindberg, discuss how AI technologies are reshaping traditional business practices. They emphasize the importance of adapting and growing through continuous education. Learn how professionals can effectively navigate market shifts and thrive in an evolving landscape.

]]>In this engaging conversation, MaxClass’ CEO, LaDonna Lockard, and Customer Success and Ops Manager, Cerryia Lindberg, discuss how AI technologies are reshaping traditional business practices. They emphasize the importance of adapting and growing through continuous education. Learn how professionals can effectively navigate market shifts and thrive in an evolving landscape.

]]>d732da97-5138-418b-9bc0-49f5f8428a26Mon, 02 Jun 2025 08:00:00 -040029:02falsefullMastering Connections: Jordan Wilde’s Unique Mortgage Consulting ApproachMastering Connections: Jordan Wilde’s Unique Mortgage Consulting ApproachIn this episode, host LaDonna Lockard chats with Jordan Wilde, CEO of JW Partner Solutions, to discuss his innovative approach to mortgage consulting. Wilde shares insights from his diverse career path, emphasizing the power of networking and technology-driven efficiency. Discover how he transforms complex industry challenges into thriving business opportunities.

]]>In this episode, host LaDonna Lockard chats with Jordan Wilde, CEO of JW Partner Solutions, to discuss his innovative approach to mortgage consulting. Wilde shares insights from his diverse career path, emphasizing the power of networking and technology-driven efficiency. Discover how he transforms complex industry challenges into thriving business opportunities.

]]>bd900fff-7a0b-48e9-b72f-6564b60e9065Mon, 19 May 2025 08:00:00 -040030:37falsefullRocket-Proofing the Mortgage Industry: Insights from Brandon ChristensenRocket-Proofing the Mortgage Industry: Insights from Brandon ChristensenLaDonna Lockard, CEO of MaxClass, chats with Brandon Christensen, Director of Education of MaxClass and an elite CE instructor, who returns with sharp, honest insights about today's mortgage market challenges and opportunities. From post-pandemic complacency to the rise of automation, he unpacks how loan officers can evolve, educate, and thrive in a rapidly shifting landscape.

]]>LaDonna Lockard, CEO of MaxClass, chats with Brandon Christensen, Director of Education of MaxClass and an elite CE instructor, who returns with sharp, honest insights about today's mortgage market challenges and opportunities. From post-pandemic complacency to the rise of automation, he unpacks how loan officers can evolve, educate, and thrive in a rapidly shifting landscape.

]]>db420074-915a-4d83-afb1-7c865bc52374Mon, 05 May 2025 08:00:00 -040029:33falsefullBuilding Trust Through Social MediaBuilding Trust Through Social MediaBrandon Treadway joins Take It To The Max host LaDonna Lockard to break down real strategies for building a strong personal brand online. From crafting effective video hooks to balancing professional and personal content, he shares insights on creating trust and lasting engagement. Whether you're new to social media or ready to level up, this conversation offers clear, actionable advice.

]]>Brandon Treadway joins Take It To The Max host LaDonna Lockard to break down real strategies for building a strong personal brand online. From crafting effective video hooks to balancing professional and personal content, he shares insights on creating trust and lasting engagement. Whether you're new to social media or ready to level up, this conversation offers clear, actionable advice.

]]>98eab89a-15ac-4680-b041-14e3e48a1005Mon, 28 Apr 2025 08:00:00 -040033:52falsefullWhy Advocacy MattersWhy Advocacy MattersIn this episode, Jake Belter and LaDonna Lockard discuss the power of advocacy within the mortgage industry, leveraging professional associations for industry betterment, and how loan officers are missing out if they are not properly utilizing real estate and mortgage data analytics in their businesses.

]]>In this episode, Jake Belter and LaDonna Lockard discuss the power of advocacy within the mortgage industry, leveraging professional associations for industry betterment, and how loan officers are missing out if they are not properly utilizing real estate and mortgage data analytics in their businesses.

]]>8c69fd0a-9150-4313-90bb-980690d3478fSun, 20 Apr 2025 09:00:00 -040039:55falsefullThe Power Of Meaningful EngagementThe Power Of Meaningful EngagementLaDonna Lockard talks with Lindsey Meyer about how showing up with purpose can lead to real relationships—and real results. Influence starts with intention, not a massive following.

]]>LaDonna Lockard talks with Lindsey Meyer about how showing up with purpose can lead to real relationships—and real results. Influence starts with intention, not a massive following.

]]>de1e2dc1-c5ee-4660-b97e-9132bffb2f36Sun, 13 Apr 2025 08:45:00 -040027:29falsefullMortgage Market Shakeups And OpportunitiesMortgage Market Shakeups And OpportunitiesLaDonna Lockard and Brandon Christensen break down the latest mergers, policy shifts, and foreclosure trends impacting loan officers. With uncertainty comes opportunity—discover how to navigate these changes and support borrowers effectively.

]]>LaDonna Lockard and Brandon Christensen break down the latest mergers, policy shifts, and foreclosure trends impacting loan officers. With uncertainty comes opportunity—discover how to navigate these changes and support borrowers effectively.

]]>32cbe28d-8f6e-4842-9f50-95c6ee2e0ce5Mon, 07 Apr 2025 08:00:00 -040043:05falsefullSpring Loans And Tax Season TipsSpring Loans And Tax Season TipsAs spring heats up, so does loan volume, and tax season can make or break a deal. LaDonna Lockard and Jeana Lanktree discuss key pitfalls to avoid, from tax filing delays to ensuring refund funds are in hand before closing.

]]>As spring heats up, so does loan volume, and tax season can make or break a deal. LaDonna Lockard and Jeana Lanktree discuss key pitfalls to avoid, from tax filing delays to ensuring refund funds are in hand before closing.

]]>63d7a42b-182c-4345-b31e-6c7d45e7dc59Mon, 31 Mar 2025 08:00:00 -040031:40falsefullAI’s Impact On Mortgage Tech With Chris BurksAI’s Impact On Mortgage Tech With Chris BurksChris Burks, Head of Growth at Zietro, Inc., shares insights with LaDonna Lockard on AI-driven advancements in mortgage tech and how loan officers can benefit. He also addresses industry hesitancy and the importance of adopting new technology.

]]>Chris Burks, Head of Growth at Zietro, Inc., shares insights with LaDonna Lockard on AI-driven advancements in mortgage tech and how loan officers can benefit. He also addresses industry hesitancy and the importance of adopting new technology.

]]>da5e30ea-e41f-423b-b04d-7010654c73e9Mon, 24 Mar 2025 08:00:00 -040030:03falsefullSurvive 2025, Thrive Beyond!Survive 2025, Thrive Beyond!With loan officer numbers down but home sales projected to rise, those who stay in the game could win big. Host LaDonna Lockard interviews Steven Wynands on industry shifts, securing agent relationships, and why “existing till ’26” could be the key to long-term success.

]]>With loan officer numbers down but home sales projected to rise, those who stay in the game could win big. Host LaDonna Lockard interviews Steven Wynands on industry shifts, securing agent relationships, and why “existing till ’26” could be the key to long-term success.

]]>f0edaf54-193b-4c4f-b364-e7510268d3a9Mon, 17 Mar 2025 08:00:00 -040029:27falsefullThe Future Of Loan Officer Lead GenerationThe Future Of Loan Officer Lead GenerationLaDonna Lockard, CEO of Maximum Acceleration, and Brian Vieaux, President and COO of FinLocker, discuss a powerful approach to lead generation that moves beyond traditional referrals. Learn how one loan officer leveraged webinars and technology to create long-term client relationships.

]]>LaDonna Lockard, CEO of Maximum Acceleration, and Brian Vieaux, President and COO of FinLocker, discuss a powerful approach to lead generation that moves beyond traditional referrals. Learn how one loan officer leveraged webinars and technology to create long-term client relationships.

]]>3f6e0582-a74a-40dc-9e46-1acc33cef2b2Mon, 10 Mar 2025 07:00:00 -040032:49falsefullThe Power of Personal Branding in MortgageThe Power of Personal Branding in MortgageLaDonna Lockard sits down with Dylan Latour, founder of Inkpress Digital, to discuss the importance of personal branding in the mortgage industry. He explains why now is the perfect time to create a digital footprint and how content can set professionals apart.

]]>LaDonna Lockard sits down with Dylan Latour, founder of Inkpress Digital, to discuss the importance of personal branding in the mortgage industry. He explains why now is the perfect time to create a digital footprint and how content can set professionals apart.

]]>b388596b-bac7-4af3-9ade-c42e3cc9424cMon, 03 Mar 2025 06:00:00 -040030:13falsefullBuilding Success in Private Lending with Jeffrey TeschBuilding Success in Private Lending with Jeffrey TeschLaDonna Lockard, CEO of Maximum Acceleration, sits down with Jeffrey Tesch, CEO of RCN Capital, to uncover how RCN Capital started during the 2010 housing crisis and grew into a leader in private lending. They discuss the shift from fix-and-flips to rental investments, the future of the mortgage industry, and why company culture makes all the difference.

]]>LaDonna Lockard, CEO of Maximum Acceleration, sits down with Jeffrey Tesch, CEO of RCN Capital, to uncover how RCN Capital started during the 2010 housing crisis and grew into a leader in private lending. They discuss the shift from fix-and-flips to rental investments, the future of the mortgage industry, and why company culture makes all the difference.

]]>fd4f78f8-5f51-4b35-83a7-38c17efe3091Mon, 24 Feb 2025 06:00:00 -040036:42falsefullTaking Mortgage & Real Estate Data To The Max!Taking Mortgage & Real Estate Data To The Max!On this episode of Take It to the Max!, host and CEO of Maximum Acceleration, LaDonna Lockard talks with Steven Wynands, CEO of RETR, about the power of data in the mortgage and real estate industries. Steven shares his journey from government consulting to revolutionizing real estate data, revealing insights on loan officer-agent relationships, market trends, and the future of AI. If you're looking to stay ahead in 2025, this conversation is packed with actionable strategies to help you thrive.

]]>On this episode of Take It to the Max!, host and CEO of Maximum Acceleration, LaDonna Lockard talks with Steven Wynands, CEO of RETR, about the power of data in the mortgage and real estate industries. Steven shares his journey from government consulting to revolutionizing real estate data, revealing insights on loan officer-agent relationships, market trends, and the future of AI. If you're looking to stay ahead in 2025, this conversation is packed with actionable strategies to help you thrive.

]]>3b2adee4-2862-4040-9003-6af2f8ca1842Mon, 17 Feb 2025 08:00:00 -040039:58falsefullThe Future of Mortgage Tech and TalentThe Future of Mortgage Tech and TalentIn this conversation, industry expert Coby Hakalir shares insights on the evolving role of technology in mortgage lending, the importance of recruiting young talent, and how AI is transforming loan origination. He also discusses the challenges of compliance, the impact of economic shifts, and the future of digital mortgage processes.

]]>In this conversation, industry expert Coby Hakalir shares insights on the evolving role of technology in mortgage lending, the importance of recruiting young talent, and how AI is transforming loan origination. He also discusses the challenges of compliance, the impact of economic shifts, and the future of digital mortgage processes.

]]>d6e8424f-1ec4-4866-ab3f-2be1a1b947bbTue, 11 Feb 2025 08:00:00 -040043:34falsefull